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Finding case studies

On this page, introduction, finding cases, sample cases, developing and analysing cases.

"Case studies" can mean examples from organizations provided simply to illustrate a point or descriptions of organizational situations designed to be interpreted and analyzed by a learner. The resources below provide a mix of all types of case studies.

This guide also includes some resources that will be of more use to students (e.g., the tips on finding case studies in databases) and other resources that instructors will find useful (e.g., the links to case clearinghouses).

If you don't find what you need here, don't hesitate to ask for help .

  New!  We've recently added another 600+ new cases to our Sage Business Cases resource! 

Logo of SAGE Business Cases

Try searching the SFU Library catalogue  and include ( case study OR case studies OR cases ) as part of your search. Check out these sample searches:

("case study" OR "case studies" OR cases) AND "organizational behavior"

("case study" OR "case studies" OR cases) AND "strategic management"

("case study" OR "case studies" OR cases) AND "project management"

Also try an Advanced Search  in which you look for case studies in the Subject field, combined with your specific need (entrepreneurship? strategy?) as a Keyword. Add case* in the Title field as well to increase your chance of getting books that contain large numbers of cases. You can also start by  searching for books that have cases in the title AND " case studies" in the subject .

In the SFU Library catalogue, try searching for theses & graduating projects by SFU Business students. Such publications often involve specific case studies. Try searching the catalogue  again, but this time combine the word theses (plural) with your topic. See these sample searches for example theses AND "electronic commerce"  // theses AND "electronic arts" .  Also, try Dissertations and Theses Abstracts and Index  for theses completed elsewhere. See our guide to Finding University Theses and Projects from Simon Fraser and Other Universities for more suggestions.

  • In Business Source Complete enter your search terms, then either check off the Document Type Case study or include the Subject Case studies as part of your search.
  • CBCA Fulltext Business offers similar ways of finding case studies: either choose the Document Type (click on More Search Options) Case study or include the Subject Case studies as part of your search.
  • See the Sample cases area below for some specific journals focusing on business cases.

Websites & databases

Most cases sold by places such as Harvard or the Richard Ivey School of Business are not available via the library. You usually need to pay for the cases if you are not a faculty member, or if you are a faculty member and you want to assign cases in your class. If you are a student and a case has been assigned as a reading in your class, double check with your instructor to see if the case might have been pre-purchased for all members of your class.

Sage Business Cases A global and diverse collection of case studies designed to help students see theoretical business concepts put into practice. This collection is available to all SFU students, instructors, and alumni. See this blog post for further details.

Harvard Business School Cases Harvard's cases are available for direct purchase from the HBR Store .  Qualified and registered instructors  can access Harvard's Educator site to preview cases and access Teaching Notes and other supporting materials. Also see below for a discussion on how to find a small number of HBS cases in the Harvard Business Review.

The Case Centre (formerly the European Case Clearing House) "[T]he largest single source . . . of management case studies in the world. We hold and distribute all cases produced by the world's best-known management teaching establishments, as well as case studies in many languages produced by individual authors from almost every corner of the globe." Search for a case, then click on the link for an "inspection copy" (if available) and follow the links to register as a faculty member.

Richard Ivey School of Business - Cases Faculty can register to preview cases. Note that we have several books in the Ivey Casebook Series .

Cases online via the Harvard Business Review 

Try searching for Harvard Business Review in the Publication Name field in Business Source Complete, then checking the box to limit your search to the Document Type " case study."  Add in other terms to focus your search. 

Note that only a very small subset of all Harvard Business School (HBS) cases are published in the HBR.  The majority of Harvard's business cases are sold only to individuals and classes, not to libraries for use by the entire institution.

Journals that feature case studies

  • Journal of Information Technology Teaching Cases : provides "suitable, contemporary case materials for teaching topics in the organisation and management of information systems and on the social consequences of information technology." Note that this is a spin-off journal from the Journal of Information Technology which used to publish such cases. 
  • International Journal of Case Studies in Management : Cases from 2003-2012 available via our CBCA database.
  • International Journal of Management Cases : The IJMC is the official journal of the CIRCLE Research Centre. CIRCLE (Centre for International Research Consumers, Locations and their Environments) is a virtual research group in over 70 universities.
  • Allied Academies International Conference: Proceedings of the International Academy for Case Studies (IACS)
  • Journal of the International Academy for Case Studies : Presents classroom teaching cases, with instructor's notes, on any subject which might be taught in a Business School.
  • Business Case Journal , Journal of Critical Incidents , and Journal of Case Studies : All from the Society for Case Research
  • Asian Case Research Journal : Cases on Asian companies & MNCs operating in Asia-Pacific. No access to the most recent 12 months.
  • Journal of Case Research in Business & Economics

Other online sources for cases

  • CaseBase & CaseBase2: Case Studies in Global Business : Covers business case studies focused on issues in emerging markets and emerging industries across the globe.
  • Business Ethics Case Studies : A few cases from Business Ethics Canada - St. Mary's University
  • The Case Centre (formerly the European Case Clearinghouse) offers a selection of free cases .
  • Business Gateway : Case studies from Scotland on starting and running a small business.
  • The Times 100 : Free business case studies on real life companies. 
  • Acadia Institute of Case Studies (Acadia University): Most studies are focused on small business and entrepreneurship and include teaching notes. Some of them even include short videos. Permission is granted for educational use. Note that the AICS site appears to be currently inaccessible, so we've linked to the Web Archive version of their site as of late 2019.
  • Company-specific case studies: Intended as examples of how customers have used or could use their products: IBM , Intel , and LANSA .
  • Advertising Educational Foundation: Case histories : "Case histories give you an inside look at the steps advertising agencies and advertisers take to create a campaign and how effective it can be. Case histories show the preceding issue/problem, the response and the outcome. Creative is included."
  • MarketLine cases in Business Source : Mostly strategic analysis cases featuring large, global companies.
  • Open Case Studies : An interdisciplinary collection of cases from UBC that are licensed to allow others to revise and reuse them. Very few of the cases are explicitly categorized as "business," but many of the cases on topics such as Conservation may be useful in a business context.

  An example of case analysis that might give you a sense of what's expected/possible: 

In 1989, the journal Interfaces published an HBS case and asked its readers to submit their analyses. Those analyses were then compiled into two subsequent articles, providing a useful example of the many ways business issues could be viewed and resolved.

Initial case : Porteus, E. L. (1989). The Case Analysis Section: National Cranberry Cooperative . Interfaces, 19 (6), 29–39. https://doi-org.proxy.lib.sfu.ca/10.1287/inte.19.6.29 (Note: this case has been revised multiple times. If it is assigned in your class, make sure you are using the most current revision, mostly likely only available via HBS.)

Analyses:  #1: Porteus, E. L. (1993). Case Analysis: Analyses of the National Cranberry Cooperative -- 1. Tactical Options . Interfaces, 23 (4), 21–39. https://doi-org.proxy.lib.sfu.ca/10.1287/inte.23.4.21

#2: Porteus, E. L. (1993). Case Analysis: Analyses of the National Cranberry Cooperative -- 2. Environmental Changes and Implementation . Interfaces, 23 (6), 81–92. https://doi-org.proxy.lib.sfu.ca/10.1287/inte.23.6.81

  • Rotterdam School of Management: CDC Case Writing Training Material Valuable advice to aspiring case writers via a 4-part series in our Sage Business Cases database.
  • Why teach with cases? : reflections on philosophy and practice (2022 ebook)
  • The ultimate guide to compact cases : case research, writing, and teaching   (2022 ebook)
  • Writing, Teaching, and Using Cases : A January 2014 presentation by Leyland Pitt and Michael Parent (both of SFU). Michael and Leyland led a full-day workshop with a focus on case teaching.
  • The case writing workbook : a guide for faculty and students : "Designed as an individualized workshop to assist case authors to structure their writing..."
  • Guide for Contributors: Tips for Writing Cases : From the publishers of our SAGE Business Cases (SBC) database. Also see the SBC's  Author Guidelines .
  • Learning Effectively with Case Studies: A Conversation between a Professor and a Former MBA Student
  • The case study companion : teaching, learning and writing business case studies : All angles in one recent (2021) ebook!
  • The Case Writer's Toolkit :  "... to help writers visualise concepts, signpost ideas, break down complex information and apply techniques in a practical manner."
  • A Brief Guide to Case Teaching : A free guide from The Case Centre
  • Teaching with Cases : A Practical Guide : "... focuses on practical advice for instructors that can be easily implemented. It covers how to plan a course, how to teach it, and how to evaluate it."
  • Teaching & Authoring Tools : Part of the Ivey Cases site, this page offers documents and videos to help you create your own cases, as well as lists of additional resources.
  • Application of a Case Study Methodology by Winston Tellis: (The Qualitative Report, Volume 3, Number 3, September, 1997). This academic article covers the social science methodologies involved in designing, conducting and analysing a case study. It also features a detailed bibliography.
  • The Art and Craft of Case Writing (3rd ed. 2012): "[A] practical, comprehensive, and multidisciplinary guide that blends an informal, workshop-style with solid theory and practice." Includes a section on video, multimedia, and Internet cases.
  • Basics of Developing Case Studies : Part of the Free Management Library , this site has some basic information on how to develop a case study, as well as links to some sample cases.
  • A Guide to Case Analysis : Focus is on how to analyse company cases when learning strategic management techniques. (Depending on your browser settings, you may need to right click this link and open it in a new tab or download it.)
  • Case Studies: Overview  (from Cengage): Covers both analysing and writing a case study from the perspective of a business student. From the same publisher: A student's guide to analysing case studies .
  • Case Analysis Guide : Developed by a publisher to support students using a Strategic Management text, but applicable in many other situations.
  • Short videos on how to approach a case study by the author of the Case Study Handbook: A Student's Guide
  • Videos: What is the Case Method? : from The Case Centre

Also, try the subject heading " Case method " in the SFU Library catalogue for books on using the case method in your classes. Suggested sample case method books:

  • Encyclopedia of case study research ( print )
  • Case study research: design and methods (4th edition, 2009; print )
  • Case study research: principles and practices ( online or  print )
  • Case writing for executive education: a survival guide ( print )

You might also want to try checking an index of education articles such as ERIC : start with the subject heading (or Descriptor) Case Method (Teaching Technique) .  Alternatively, try our Education Source database using Case method (Teaching) as your subject search term. 

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HBS Case Selections

case study sites

Innovation at Moog Inc.

  • Brian J. Hall
  • Ashley V. Whillans
  • Davis Heniford
  • Dominika Randle
  • Caroline Witten

Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)

  • Linda A. Hill
  • Emily Tedards

Juan Valdez: Innovation in Caffeination

  • Michael I. Norton
  • Jeremy Dann

UGG Steps into the Metaverse

  • Shunyuan Zhang
  • Sharon Joseph
  • Sunil Gupta
  • Julia Kelley

Metaverse Wars

  • David B. Yoffie
  • Matt Higgins

Roblox: Virtual Commerce in the Metaverse

  • Ayelet Israeli
  • Nicole Tempest Keller

Timnit Gebru: "SILENCED No More" on AI Bias and The Harms of Large Language Models

  • Tsedal Neeley
  • Stefani Ruper

Hugging Face: Serving AI on a Platform

  • Shane Greenstein
  • Kerry Herman
  • Sarah Gulick

SmartOne: Building an AI Data Business

  • Karim R. Lakhani
  • Pippa Tubman Armerding
  • Gamze Yucaoglu
  • Fares Khrais

Honeywell and the Great Recession (A)

  • Sandra J. Sucher
  • Susan Winterberg

Target: Responding to the Recession

  • Ranjay Gulati
  • Catherine Ross
  • Richard S. Ruback
  • Royce Yudkoff

Hometown Foods: Changing Price Amid Inflation

  • Julian De Freitas
  • Jeremy Yang
  • Das Narayandas

Elon Musk's Big Bets

  • Eric Baldwin

Elon Musk: Balancing Purpose and Risk

  • Shikhar Ghosh
  • Sarah Mehta

Tesla's CEO Compensation Plan

  • Krishna G. Palepu
  • John R. Wells
  • Gabriel Ellsworth

China Rapid Finance: The Collapse of China's P2P Lending Industry

  • William C. Kirby
  • Bonnie Yining Cao
  • John P. McHugh

Forbidden City: Launching a Craft Beer in China

  • Christopher A. Bartlett
  • Carole Carlson

Booking.com

  • Stefan Thomke
  • Daniela Beyersdorfer

Innovation at Uber: The Launch of Express POOL

  • Chiara Farronato
  • Alan MacCormack

Racial Discrimination on Airbnb (A)

  • Michael Luca
  • Scott Stern
  • Hyunjin Kim

GitLab and the Future of All-Remote Work (A)

  • Prithwiraj Choudhury
  • Emma Salomon

TCS: From Physical Offices to Borderless Work

Creating a virtual internship at goldman sachs.

  • Iavor Bojinov

Unilever's Response to the Future of Work

  • William R. Kerr
  • Emilie Billaud
  • Mette Fuglsang Hjortshoej

AT&T, Retraining, and the Workforce of Tomorrow

  • Joseph B. Fuller
  • Carl Kreitzberg

Leading Change in Talent at L'Oreal

  • Lakshmi Ramarajan
  • Vincent Dessain
  • Emer Moloney
  • William W. George
  • Andrew N. McLean

Eve Hall: The African American Investment Fund in Milwaukee

  • Steven S. Rogers
  • Alterrell Mills

United Housing - Otis Gates

  • Mercer Cook

The Home Depot: Leadership in Crisis Management

  • Herman B. Leonard
  • Marc J. Epstein
  • Melissa Tritter

The Great East Japan Earthquake (B): Fast Retailing Group's Response

  • Hirotaka Takeuchi
  • Kenichi Nonomura
  • Dena Neuenschwander
  • Meghan Ricci
  • Kate Schoch
  • Sergey Vartanov

Insurer of Last Resort?: The Federal Financial Response to September 11

  • David A. Moss
  • Sarah Brennan

Under Armour

  • Rory McDonald
  • Clayton M. Christensen
  • Daniel West
  • Jonathan E. Palmer
  • Tonia Junker

Hunley, Inc.: Casting for Growth

  • John A. Quelch
  • James T. Kindley

Bitfury: Blockchain for Government

  • Mitchell B. Weiss
  • Elena Corsi

Deutsche Bank: Pursuing Blockchain Opportunities (A)

  • Lynda M. Applegate
  • Christoph Muller-Bloch

Maersk: Betting on Blockchain

  • Scott Johnson

Yum! Brands

  • Jordan Siegel
  • Christopher Poliquin

Bharti Airtel in Africa

  • Tanya Bijlani

Li & Fung 2012

  • F. Warren McFarlan
  • Michael Shih-ta Chen
  • Keith Chi-ho Wong

Sony and the JK Wedding Dance

  • John Deighton
  • Leora Kornfeld

United Breaks Guitars

David dao on united airlines.

  • Benjamin Edelman
  • Jenny Sanford

Marketing Reading: Digital Marketing

  • Joseph Davin

Social Strategy at Nike

  • Mikolaj Jan Piskorski
  • Ryan Johnson

The Tate's Digital Transformation

Social strategy at american express, mellon financial and the bank of new york.

  • Carliss Y. Baldwin
  • Ryan D. Taliaferro

The Walt Disney Company and Pixar, Inc.: To Acquire or Not to Acquire?

  • Juan Alcacer
  • David J. Collis

Dow's Bid for Rohm and Haas

  • Benjamin C. Esty

Finance Reading: The Mergers and Acquisitions Process

  • John Coates

Apple: Privacy vs. Safety? (A)

  • Henry W. McGee
  • Nien-he Hsieh
  • Sarah McAra

Sidewalk Labs: Privacy in a City Built from the Internet Up

  • Leslie K. John

Data Breach at Equifax

  • Suraj Srinivasan
  • Quinn Pitcher
  • Jonah S. Goldberg

Apple's Core

  • Noam Wasserman

Design Thinking and Innovation at Apple

  • Barbara Feinberg

Apple Inc. in 2012

  • Penelope Rossano

Iz-Lynn Chan at Far East Organization (Abridged)

  • Anthony J. Mayo
  • Dana M. Teppert

Barbara Norris: Leading Change in the General Surgery Unit

  • Boris Groysberg
  • Nitin Nohria
  • Deborah Bell

Adobe Systems: Working Towards a "Suite" Release (A)

  • David A. Thomas
  • Lauren Barley
  • Jan W. Rivkin

Starbucks Coffee Company: Transformation and Renewal

  • Nancy F. Koehn
  • Kelly McNamara
  • Nora N. Khan
  • Elizabeth Legris

JCPenney: Back in Business

  • K. Shelette Stewart
  • Christine Snively

Home Nursing of North Carolina

Castronics, llc, gemini investors, angie's list: ratings pioneer turns 20.

  • Robert J. Dolan

Basecamp: Pricing

  • Frank V. Cespedes
  • Robb Fitzsimmons

J.C. Penney's "Fair and Square" Pricing Strategy

J.c. penney's 'fair and square' strategy (c): back to the future.

  • Jose B. Alvarez

Osaro: Picking the best path

  • James Palano
  • Bastiane Huang

HubSpot and Motion AI: Chatbot-Enabled CRM

  • Thomas Steenburgh

GROW: Using Artificial Intelligence to Screen Human Intelligence

  • Ethan S. Bernstein
  • Paul D. McKinnon
  • Paul Yarabe

case study sites

Arup: Building the Water Cube

  • Robert G. Eccles
  • Amy C. Edmondson
  • Dilyana Karadzhova

(Re)Building a Global Team: Tariq Khan at Tek

Managing a global team: greg james at sun microsystems, inc. (a).

  • Thomas J. DeLong

Organizational Behavior Reading: Leading Global Teams

Ron ventura at mitchell memorial hospital.

  • Heide Abelli

Anthony Starks at InSiL Therapeutics (A)

  • Gary P. Pisano
  • Vicki L. Sato

Wolfgang Keller at Konigsbrau-TAK (A)

  • John J. Gabarro

The 2010 Chilean Mining Rescue (A)

  • Faaiza Rashid

IDEO: Human-Centered Service Design

  • Ryan W. Buell
  • Andrew Otazo
  • Benjamin Jones
  • Alexis Brownell

case study sites

David Neeleman: Flight Path of a Servant Leader (A)

  • Matthew D. Breitfelder

Coach Hurley at St. Anthony High School

  • Scott A. Snook
  • Bradley C. Lawrence

Shapiro Global

  • Michael Brookshire
  • Monica Haugen
  • Michelle Kravetz
  • Sarah Sommer

Kathryn McNeil (A)

  • Joseph L. Badaracco Jr.
  • Jerry Useem

Carol Fishman Cohen: Professional Career Reentry (A)

  • Myra M. Hart
  • Robin J. Ely
  • Susan Wojewoda

Alex Montana at ESH Manufacturing Co.

  • Michael Kernish

Michelle Levene (A)

  • Tiziana Casciaro
  • Victoria W. Winston

John and Andrea Rice: Entrepreneurship and Life

  • Howard H. Stevenson
  • Janet Kraus
  • Shirley M. Spence

Partner Center

Hertz CEO Kathryn Marinello with CFO Jamere Jackson and other members of the executive team in 2017

Top 40 Most Popular Case Studies of 2021

Two cases about Hertz claimed top spots in 2021's Top 40 Most Popular Case Studies

Two cases on the uses of debt and equity at Hertz claimed top spots in the CRDT’s (Case Research and Development Team) 2021 top 40 review of cases.

Hertz (A) took the top spot. The case details the financial structure of the rental car company through the end of 2019. Hertz (B), which ranked third in CRDT’s list, describes the company’s struggles during the early part of the COVID pandemic and its eventual need to enter Chapter 11 bankruptcy. 

The success of the Hertz cases was unprecedented for the top 40 list. Usually, cases take a number of years to gain popularity, but the Hertz cases claimed top spots in their first year of release. Hertz (A) also became the first ‘cooked’ case to top the annual review, as all of the other winners had been web-based ‘raw’ cases.

Besides introducing students to the complicated financing required to maintain an enormous fleet of cars, the Hertz cases also expanded the diversity of case protagonists. Kathyrn Marinello was the CEO of Hertz during this period and the CFO, Jamere Jackson is black.

Sandwiched between the two Hertz cases, Coffee 2016, a perennial best seller, finished second. “Glory, Glory, Man United!” a case about an English football team’s IPO made a surprise move to number four.  Cases on search fund boards, the future of malls,  Norway’s Sovereign Wealth fund, Prodigy Finance, the Mayo Clinic, and Cadbury rounded out the top ten.

Other year-end data for 2021 showed:

  • Online “raw” case usage remained steady as compared to 2020 with over 35K users from 170 countries and all 50 U.S. states interacting with 196 cases.
  • Fifty four percent of raw case users came from outside the U.S..
  • The Yale School of Management (SOM) case study directory pages received over 160K page views from 177 countries with approximately a third originating in India followed by the U.S. and the Philippines.
  • Twenty-six of the cases in the list are raw cases.
  • A third of the cases feature a woman protagonist.
  • Orders for Yale SOM case studies increased by almost 50% compared to 2020.
  • The top 40 cases were supervised by 19 different Yale SOM faculty members, several supervising multiple cases.

CRDT compiled the Top 40 list by combining data from its case store, Google Analytics, and other measures of interest and adoption.

All of this year’s Top 40 cases are available for purchase from the Yale Management Media store .

And the Top 40 cases studies of 2021 are:

1.   Hertz Global Holdings (A): Uses of Debt and Equity

2.   Coffee 2016

3.   Hertz Global Holdings (B): Uses of Debt and Equity 2020

4.   Glory, Glory Man United!

5.   Search Fund Company Boards: How CEOs Can Build Boards to Help Them Thrive

6.   The Future of Malls: Was Decline Inevitable?

7.   Strategy for Norway's Pension Fund Global

8.   Prodigy Finance

9.   Design at Mayo

10. Cadbury

11. City Hospital Emergency Room

13. Volkswagen

14. Marina Bay Sands

15. Shake Shack IPO

16. Mastercard

17. Netflix

18. Ant Financial

19. AXA: Creating the New CR Metrics

20. IBM Corporate Service Corps

21. Business Leadership in South Africa's 1994 Reforms

22. Alternative Meat Industry

23. Children's Premier

24. Khalil Tawil and Umi (A)

25. Palm Oil 2016

26. Teach For All: Designing a Global Network

27. What's Next? Search Fund Entrepreneurs Reflect on Life After Exit

28. Searching for a Search Fund Structure: A Student Takes a Tour of Various Options

30. Project Sammaan

31. Commonfund ESG

32. Polaroid

33. Connecticut Green Bank 2018: After the Raid

34. FieldFresh Foods

35. The Alibaba Group

36. 360 State Street: Real Options

37. Herman Miller

38. AgBiome

39. Nathan Cummings Foundation

40. Toyota 2010

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Business Case Studies

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case study sites

A number of universities and organizations provide access to free business case studies.  Below are some of the best known sources.

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  • Last Updated: Nov 17, 2023 12:09 PM
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Many academic and business institutions develop and publish case studies. Some of these organizations provide free access to their case studies:

  • Acadia Institute of Case Studies Focuses on entrepreneurship and small business operations.
  • Business Case Studies by Company
  • Business Ethics Case Analyses
  • Canadian Centre for Occupational Health & Safety: Workplace Health Case Studies
  • Case Centre Available for a fee.
  • Daniels Fund Ethics Initiative Case Studies
  • Give to Get Marketing. Marketing and Advertising Case Studies
  • HR Open Source Case Studies
  • MarketingSherpa Choose "Case Studies" as the content type in the filters.
  • MaRS Search for "case study" in the top right search box.
  • MERLOT Business Cases
  • MIT LearningEdge Case Studies Free case studies by MIT Sloan School of Management.
  • Penske. Logistics Case Studies
  • Society of Human Resources Management.
  • Open Case Studies Project by UBC The Open Case Studies project at UBC brings together faculty and students from different disciplines to write, edit, and learn with case studies that are free and open.
  • World's Best Case Studies Short video case studies covering topics including consumer goods, services, and technology.
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  • Next: Buying Cases >>
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Case Studies

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Where Can I find Harvard Business School Case Studies?

How do i find articles with case studies, where can i find free case studies, subject specialists.

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Harvard Business Publishing makes a great deal of money selling these for business school course packs and will not make them available to libraries. You can, however, order them directly from HBS, around $8.95 each How to find them:

  • Harvard Business Review publishes one case study per issue. These generally deal with fictitious companies but are very good studies of current problems faced by companies.
  • Harvard Business School Publishing Search by company name or topic. Abstracts are usually included. Harvard also sells cases from Babson College and Northwestern's Kellogg School of Management, among others.

Use keyword searches in article databases . For example: "case studies and airlines" or "case  studies and management". Full-text articles and abstracts are available, depending on the journal.

Tip: Use the subject heading "case studies" in ABI/INFORM and Business Source Complete

Article database that indexes academic journals, trade publications, newspapers and magazines in business and economics. Full text is often available. Use the FindIt links to locate full text of articles that are not included in the database.

  • Business Source Complete This link opens in a new window & more less... Article database that includes trade publications, academic journals, industry profiles, country information and company profiles, which include SWOT analyses. Full text is often available. Use the FindIt links to locate full text of articles that are not included in the database.
  • EconLit with Full Text This link opens in a new window & more less... EconLit indexes articles from economics journals, books, book chapters, dissertations and working papers. It is a very good source for empirical studies on economics and finance. Use the FindIt links to locate full text of articles that are not included in the database.

Most cases published for teaching in business schools are not free to use. These are a few resources that do offer free cases, but only LearningEdge offers their entire catalog for free.

  • LearningEdge Cases developed at the MIT Sloan School of Management.
  • Free cases from Stanford Graduate School of Business More are available for purchase through Harvard Business School Publishing
  • Free cases from the Case Centre A selection of cases. Many more available for purchase
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Research Method

Home » Case Study – Methods, Examples and Guide

Case Study – Methods, Examples and Guide

Table of Contents

Case Study Research

A case study is a research method that involves an in-depth examination and analysis of a particular phenomenon or case, such as an individual, organization, community, event, or situation.

It is a qualitative research approach that aims to provide a detailed and comprehensive understanding of the case being studied. Case studies typically involve multiple sources of data, including interviews, observations, documents, and artifacts, which are analyzed using various techniques, such as content analysis, thematic analysis, and grounded theory. The findings of a case study are often used to develop theories, inform policy or practice, or generate new research questions.

Types of Case Study

Types and Methods of Case Study are as follows:

Single-Case Study

A single-case study is an in-depth analysis of a single case. This type of case study is useful when the researcher wants to understand a specific phenomenon in detail.

For Example , A researcher might conduct a single-case study on a particular individual to understand their experiences with a particular health condition or a specific organization to explore their management practices. The researcher collects data from multiple sources, such as interviews, observations, and documents, and uses various techniques to analyze the data, such as content analysis or thematic analysis. The findings of a single-case study are often used to generate new research questions, develop theories, or inform policy or practice.

Multiple-Case Study

A multiple-case study involves the analysis of several cases that are similar in nature. This type of case study is useful when the researcher wants to identify similarities and differences between the cases.

For Example, a researcher might conduct a multiple-case study on several companies to explore the factors that contribute to their success or failure. The researcher collects data from each case, compares and contrasts the findings, and uses various techniques to analyze the data, such as comparative analysis or pattern-matching. The findings of a multiple-case study can be used to develop theories, inform policy or practice, or generate new research questions.

Exploratory Case Study

An exploratory case study is used to explore a new or understudied phenomenon. This type of case study is useful when the researcher wants to generate hypotheses or theories about the phenomenon.

For Example, a researcher might conduct an exploratory case study on a new technology to understand its potential impact on society. The researcher collects data from multiple sources, such as interviews, observations, and documents, and uses various techniques to analyze the data, such as grounded theory or content analysis. The findings of an exploratory case study can be used to generate new research questions, develop theories, or inform policy or practice.

Descriptive Case Study

A descriptive case study is used to describe a particular phenomenon in detail. This type of case study is useful when the researcher wants to provide a comprehensive account of the phenomenon.

For Example, a researcher might conduct a descriptive case study on a particular community to understand its social and economic characteristics. The researcher collects data from multiple sources, such as interviews, observations, and documents, and uses various techniques to analyze the data, such as content analysis or thematic analysis. The findings of a descriptive case study can be used to inform policy or practice or generate new research questions.

Instrumental Case Study

An instrumental case study is used to understand a particular phenomenon that is instrumental in achieving a particular goal. This type of case study is useful when the researcher wants to understand the role of the phenomenon in achieving the goal.

For Example, a researcher might conduct an instrumental case study on a particular policy to understand its impact on achieving a particular goal, such as reducing poverty. The researcher collects data from multiple sources, such as interviews, observations, and documents, and uses various techniques to analyze the data, such as content analysis or thematic analysis. The findings of an instrumental case study can be used to inform policy or practice or generate new research questions.

Case Study Data Collection Methods

Here are some common data collection methods for case studies:

Interviews involve asking questions to individuals who have knowledge or experience relevant to the case study. Interviews can be structured (where the same questions are asked to all participants) or unstructured (where the interviewer follows up on the responses with further questions). Interviews can be conducted in person, over the phone, or through video conferencing.

Observations

Observations involve watching and recording the behavior and activities of individuals or groups relevant to the case study. Observations can be participant (where the researcher actively participates in the activities) or non-participant (where the researcher observes from a distance). Observations can be recorded using notes, audio or video recordings, or photographs.

Documents can be used as a source of information for case studies. Documents can include reports, memos, emails, letters, and other written materials related to the case study. Documents can be collected from the case study participants or from public sources.

Surveys involve asking a set of questions to a sample of individuals relevant to the case study. Surveys can be administered in person, over the phone, through mail or email, or online. Surveys can be used to gather information on attitudes, opinions, or behaviors related to the case study.

Artifacts are physical objects relevant to the case study. Artifacts can include tools, equipment, products, or other objects that provide insights into the case study phenomenon.

How to conduct Case Study Research

Conducting a case study research involves several steps that need to be followed to ensure the quality and rigor of the study. Here are the steps to conduct case study research:

  • Define the research questions: The first step in conducting a case study research is to define the research questions. The research questions should be specific, measurable, and relevant to the case study phenomenon under investigation.
  • Select the case: The next step is to select the case or cases to be studied. The case should be relevant to the research questions and should provide rich and diverse data that can be used to answer the research questions.
  • Collect data: Data can be collected using various methods, such as interviews, observations, documents, surveys, and artifacts. The data collection method should be selected based on the research questions and the nature of the case study phenomenon.
  • Analyze the data: The data collected from the case study should be analyzed using various techniques, such as content analysis, thematic analysis, or grounded theory. The analysis should be guided by the research questions and should aim to provide insights and conclusions relevant to the research questions.
  • Draw conclusions: The conclusions drawn from the case study should be based on the data analysis and should be relevant to the research questions. The conclusions should be supported by evidence and should be clearly stated.
  • Validate the findings: The findings of the case study should be validated by reviewing the data and the analysis with participants or other experts in the field. This helps to ensure the validity and reliability of the findings.
  • Write the report: The final step is to write the report of the case study research. The report should provide a clear description of the case study phenomenon, the research questions, the data collection methods, the data analysis, the findings, and the conclusions. The report should be written in a clear and concise manner and should follow the guidelines for academic writing.

Examples of Case Study

Here are some examples of case study research:

  • The Hawthorne Studies : Conducted between 1924 and 1932, the Hawthorne Studies were a series of case studies conducted by Elton Mayo and his colleagues to examine the impact of work environment on employee productivity. The studies were conducted at the Hawthorne Works plant of the Western Electric Company in Chicago and included interviews, observations, and experiments.
  • The Stanford Prison Experiment: Conducted in 1971, the Stanford Prison Experiment was a case study conducted by Philip Zimbardo to examine the psychological effects of power and authority. The study involved simulating a prison environment and assigning participants to the role of guards or prisoners. The study was controversial due to the ethical issues it raised.
  • The Challenger Disaster: The Challenger Disaster was a case study conducted to examine the causes of the Space Shuttle Challenger explosion in 1986. The study included interviews, observations, and analysis of data to identify the technical, organizational, and cultural factors that contributed to the disaster.
  • The Enron Scandal: The Enron Scandal was a case study conducted to examine the causes of the Enron Corporation’s bankruptcy in 2001. The study included interviews, analysis of financial data, and review of documents to identify the accounting practices, corporate culture, and ethical issues that led to the company’s downfall.
  • The Fukushima Nuclear Disaster : The Fukushima Nuclear Disaster was a case study conducted to examine the causes of the nuclear accident that occurred at the Fukushima Daiichi Nuclear Power Plant in Japan in 2011. The study included interviews, analysis of data, and review of documents to identify the technical, organizational, and cultural factors that contributed to the disaster.

Application of Case Study

Case studies have a wide range of applications across various fields and industries. Here are some examples:

Business and Management

Case studies are widely used in business and management to examine real-life situations and develop problem-solving skills. Case studies can help students and professionals to develop a deep understanding of business concepts, theories, and best practices.

Case studies are used in healthcare to examine patient care, treatment options, and outcomes. Case studies can help healthcare professionals to develop critical thinking skills, diagnose complex medical conditions, and develop effective treatment plans.

Case studies are used in education to examine teaching and learning practices. Case studies can help educators to develop effective teaching strategies, evaluate student progress, and identify areas for improvement.

Social Sciences

Case studies are widely used in social sciences to examine human behavior, social phenomena, and cultural practices. Case studies can help researchers to develop theories, test hypotheses, and gain insights into complex social issues.

Law and Ethics

Case studies are used in law and ethics to examine legal and ethical dilemmas. Case studies can help lawyers, policymakers, and ethical professionals to develop critical thinking skills, analyze complex cases, and make informed decisions.

Purpose of Case Study

The purpose of a case study is to provide a detailed analysis of a specific phenomenon, issue, or problem in its real-life context. A case study is a qualitative research method that involves the in-depth exploration and analysis of a particular case, which can be an individual, group, organization, event, or community.

The primary purpose of a case study is to generate a comprehensive and nuanced understanding of the case, including its history, context, and dynamics. Case studies can help researchers to identify and examine the underlying factors, processes, and mechanisms that contribute to the case and its outcomes. This can help to develop a more accurate and detailed understanding of the case, which can inform future research, practice, or policy.

Case studies can also serve other purposes, including:

  • Illustrating a theory or concept: Case studies can be used to illustrate and explain theoretical concepts and frameworks, providing concrete examples of how they can be applied in real-life situations.
  • Developing hypotheses: Case studies can help to generate hypotheses about the causal relationships between different factors and outcomes, which can be tested through further research.
  • Providing insight into complex issues: Case studies can provide insights into complex and multifaceted issues, which may be difficult to understand through other research methods.
  • Informing practice or policy: Case studies can be used to inform practice or policy by identifying best practices, lessons learned, or areas for improvement.

Advantages of Case Study Research

There are several advantages of case study research, including:

  • In-depth exploration: Case study research allows for a detailed exploration and analysis of a specific phenomenon, issue, or problem in its real-life context. This can provide a comprehensive understanding of the case and its dynamics, which may not be possible through other research methods.
  • Rich data: Case study research can generate rich and detailed data, including qualitative data such as interviews, observations, and documents. This can provide a nuanced understanding of the case and its complexity.
  • Holistic perspective: Case study research allows for a holistic perspective of the case, taking into account the various factors, processes, and mechanisms that contribute to the case and its outcomes. This can help to develop a more accurate and comprehensive understanding of the case.
  • Theory development: Case study research can help to develop and refine theories and concepts by providing empirical evidence and concrete examples of how they can be applied in real-life situations.
  • Practical application: Case study research can inform practice or policy by identifying best practices, lessons learned, or areas for improvement.
  • Contextualization: Case study research takes into account the specific context in which the case is situated, which can help to understand how the case is influenced by the social, cultural, and historical factors of its environment.

Limitations of Case Study Research

There are several limitations of case study research, including:

  • Limited generalizability : Case studies are typically focused on a single case or a small number of cases, which limits the generalizability of the findings. The unique characteristics of the case may not be applicable to other contexts or populations, which may limit the external validity of the research.
  • Biased sampling: Case studies may rely on purposive or convenience sampling, which can introduce bias into the sample selection process. This may limit the representativeness of the sample and the generalizability of the findings.
  • Subjectivity: Case studies rely on the interpretation of the researcher, which can introduce subjectivity into the analysis. The researcher’s own biases, assumptions, and perspectives may influence the findings, which may limit the objectivity of the research.
  • Limited control: Case studies are typically conducted in naturalistic settings, which limits the control that the researcher has over the environment and the variables being studied. This may limit the ability to establish causal relationships between variables.
  • Time-consuming: Case studies can be time-consuming to conduct, as they typically involve a detailed exploration and analysis of a specific case. This may limit the feasibility of conducting multiple case studies or conducting case studies in a timely manner.
  • Resource-intensive: Case studies may require significant resources, including time, funding, and expertise. This may limit the ability of researchers to conduct case studies in resource-constrained settings.

About the author

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Muhammad Hassan

Researcher, Academic Writer, Web developer

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Case Studies: Websites

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Case Depositories

Can't find case studies in the business library resources.

Try these websites. Note, not all case studies are free. Access to case studies may require purchase, creation of an account, or direct contact with the publisher.

Search these journals online:

  • International Journal of Case Studies in Management
  • Journal of Case Research in Business and Economics
  • Journal of Business Case Studies
  • InterLibrary Loan (ILL) request Can't access the full-text? Try requesting the title of a case study using Interlibrary Loan.

Search these case depositories:

  • Asian Business Case Centre
  • The Case Centre A diverse collection of management cases, articles, book chapters and teaching materials. For a complete list of case suppliers (may require payment): https://www.thecasecentre.org/students/ordering/whatsavailable/cases
  • Chief Marketer Serves marketing professionals at consumer and business-to-business brands, as well as their agencies, with information on measurable marketing strategies, tactics and techniques
  • Darden Business Publishing (Univ. of Virginia)
  • Harvard Business Review Cases Harvard's case studies are available for ~$9 each.
  • International City Managers' Association Choose document type of "case study" on left; then search within results on right.
  • Ivey case studies Ivey Publishing provides over 8,000 business case studies with a global perspective.
  • Marketing Sherpa
  • MERLOT II The MERLOT collection consists of discipline-specific learning materials, including case studies.
  • MIT SLoan Management The teaching business case studies available on LearningEdge, which fall under the headings of entrepreneurship, leadership/ethics, operations management, strategy, sustainability, and system dynamics, are narratives that facilitate class discussion about a particular business or management issue.
  • Society for Case Research SCR, founded in 1978, facilitates the exchange of ideas leading to the improvement of case research, writing, and teaching; assists in the publication of written cases or case research and other scholarly work; and provides recognition for excellence in case research, writing and teaching. more... less... SCR publishes three scholarly journals, the Business Case Journal (BCJ), Journal of Case Studies (JCS), and the Journal of Critical Incidents (JCI). Use the Library's JOURNAL FINDER (on the homepage) to connect to the full-text of these journals.
  • Society for Human Resource Management To access case studies on the SHRM site you must become a member. SHRM offers a discounted student membership. Come in and speak to a librarian about additional options available to GGU students.
  • Stanford Graduate School of Business
  • The Times 100 Free case studies written by the Financial Times.
  • Vanderbilt Center for Ethics Case Resources Offers a list of links to other sites that have subject specific case studies.
  • WARC Search for advertising effectiveness case studies
  • WDI Publishing Publishes "cases covering all core business disciplines, including a special collection of cases which address issues relevant to social impact and market-based solutions in emerging economies."
  • The Case Center Good source for finding free cases also providing training
  • << Previous: Free Case Studies
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Prepare your students to navigate business challenges by immersing them in real-world scenarios.

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Fundamentals of Case Teaching

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Case Companion is an engaging and interactive introduction to case study analysis that is ideal for undergraduates or any student new to learning with cases.

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Frequently Asked Questions

What support can I offer my students around analyzing cases and preparing for discussion?

Case discussions can be a big departure from the norm for students who are used to lecture-based classes. The Case Analysis Coach is an interactive tutorial on reading and analyzing a case study. The Case Study Handbook covers key skills students need to read, understand, discuss and write about cases. The Case Study Handbook is also available as individual chapters to help your students focus on specific skills.

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The case method can be used in an online environment without sacrificing its benefits. We have compiled a few resources to help you create transformative online learning experiences with the case method. Learn how HBS brought the case method online in this podcast , gather some quick guidance from the article " How to Teach Any Case Online ", review the Teaching Cases Online Guide for a deep dive, and check out our Teaching Online Resources Page for more insights and inspiration.

After 35 years as an academic, I have come to the conclusion that there is a magic in the way Harvard cases are written. Cases go from specific to general, to show students that business situations are amenable to hard headed analysis that then generalize to larger theoretical insights. The students love it! Akshay Rao Professor, General Mills Chair in Marketing at the University of Minnesota

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How to write a case study — examples, templates, and tools

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It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:

  • Celebrate the customer and make them — not a product or service — the star of the story.
  • Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
  • Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
  • Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
  • Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

89% of consumers read reviews before buying, 79% view case studies, and 52% of B2B buyers prioritize case studies in the evaluation process.

Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

  • Switch from one product or service to another while naming competitors that missed the mark.
  • Experience measurable results that are relatable to others in a specific industry.
  • Represent well-known brands and recognizable names that are likely to compel action.
  • Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

  • An engaging headline
  • A subject and customer introduction
  • The unique challenge or challenges the customer faced
  • The solution the customer used to solve the problem
  • The results achieved
  • Data and statistics to back up claims of success
  • A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

  • Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
  • Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
  • Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
  • Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
  • Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
  • Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

  • Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
  • Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
  • Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
  • Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
  • Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
  • Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

  • Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
  • Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
  • Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
  • Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

A Lenovo case study showing statistics, a pull quote and featured headshot, the headline "The customer is king.," and Adobe product links.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

  • Think about a few goals you’d like to accomplish with your content.
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  • Reach out to the client to get their approval and conduct an interview.
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https://business.adobe.com/blog/perspectives/b2b-ecommerce-10-case-studies-inspire-you

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Smith J, Parkinson S, Harshfield A, et al. Early evidence of the development of primary care networks in England: a rapid evaluation study. Southampton (UK): National Institute for Health and Care Research; 2022 Sep. (Health and Social Care Delivery Research, No. 10.27.)

Cover of Early evidence of the development of primary care networks in England: a rapid evaluation study

Early evidence of the development of primary care networks in England: a rapid evaluation study.

Chapter 4 description of case study sites.

Key points from Chapter 4

In this chapter, a brief overview is given of the background and context to each of the four case study sites, along with their core characteristics. Particular attention has been paid to previous and existing forms of GP collaboration within each case study site, illustrating the complex and varying context within which PCNs have been introduced. The way in which these sites were selected for study is set out in Chapter 2 .

Site A is a PCN of eight GPs serving a population of 75,000 patients in a rural setting in England dispersed over a large geographical area.

The area is characterised by an ageing, white British population, with many living with a range of long-term health conditions. The patient population has good access to primary care services (the majority will be seen by their general practitioner within 48 hours) compared with the general English population. The stated aim of the PCN is to improve access for local people to the resources they need to lead healthier lives.

There was an established history of these eight practices working collaboratively prior to the creation of the PCN , in an informal model of locality working, as well as engaging in partnership working with practices that are part of neighbouring PCNs . The locality model focused on developing an integrated multiprofessional workforce to enable primary care, community health and social care professionals to work in partnership with acute and community care providers. Hence, locality working was based on:

  • delivering a more community-focused service
  • multidisciplinary clinical and social care team service delivery
  • making the most of existing relationships between practices and those delivering community services
  • reducing organisational boundaries and increasing collective working through networked arrangements.

The PCN is supported by a large GP super-partnership established across two counties in England serving over 350,000 patients; some, but not all, of the practices within the PCN are members of the super-partnership. The GP super-partnership offers practices administrative and management support, which frees up time for clinical work, enables economies of scale and builds on established relationships with acute and community providers of care. As a result, the eight practices decided collectively to use PCN funding to pay the GP super-partnership to provide certain services for the PCN , including legal advice, setting up contracts, financial management, monitoring support and procurement. As part of this GP super-partnership structure, the PCN continues to have strong relationships with a neighbouring network that also has constituent practices from within the GP super-partnership.

The PCN holds 6-weekly governance meetings with one lead general practitioner and one PM from each practice in attendance. The PCN also has a core management structure made up of the clinical director ( CD ), two general practitioners and a PM informally acting as a PCN manager, who provide oversight to the network’s operational and service development decision-making and day-to-day management. At the time of data collection, there was a newly appointed CD .

A diagram of site A’s organisational structure is in Figure 4 . The orange represents the unit of analysis for this evaluation (i.e. case study site collaboration), and the purple represents parts of the organisational structure within each site that were outside the focus of this evaluation.

Site A organogram.

Site B is a super-partnership containing 13 practices serving > 130,000 patients, which was formed in 2017. The practices within the super-partnership are part of four PCNs . Some of these networks have a majority of practices from the super-partnership, although in some PCNs super-partnership practices are in the minority. Site B practices had previously collaborated through an integrated neighbourhood team, a GP hub and a GP federation, which is still in place and whose membership overlaps with that of the super-partnership. Although PCNs and the GP federation continue to exist in parallel, the collaboration that seems to hold the most influence over collaborative working within site B is the super-partnership.

Site B is located in a largely rural area of England characterised by an ageing, white British population.

The super-partnership was created in part to respond to a workforce crisis, to help address general practitioner recruitment issues, to meet service pressures caused by changes in patient demand and to attract more investment into primary care. The super-partnership aims to create efficiencies from working at scale, including by providing some centralised back office functions for constituent practices.

A central tenet of the super-partnership is to create parity between partners and safety in numbers, seeking to reduce the risk borne by any one partner. One way that the super-partnership accomplishes this is through a ‘property solution’ in which property in the super-partnership is held jointly by all partners, which has been highlighted as a key success. Within the super-partnership, each practice retains clinical autonomy and is its own profit/loss centre, although the super-partnership carries the overall risk for any financial losses. The super-partnership has a set of clear due diligence procedures for new practices wishing to become part of the organisation, and they pay a joining fee based on their number of registered patients.

The super-partnership has a two-tier system of governance in which some decisions are made by the full partnership: a managing board with GP partners who represent different localities from across the super-partnership, and a team of executive directors. The full super-partnership meets on a quarterly basis, with the management board meetings held monthly and the executive team meeting weekly.

A diagram of site B’s organisational structure is provided in Figure 5 .

Site B organogram.

Site C is a PCN of eight practices serving a population of 60,000–70,000 patients in a largely urban setting in England dispersed over a town-based geographical area.

The area is socioeconomically disadvantaged with a large elderly population, many of whom live with long-term health conditions. There is also a significant minority-ethnic South Asian community representing a mainly younger cohort.

The current PCN mirrors the previous collaborative model, the site C neighbourhood, which comprised the same eight practices. The purpose of the neighbourhood, integrated with the local NHS foundation trust, was to promote greater patient self-management by enabling care nearer to home through closer working across primary care and health and social care services, in addition to voluntary, community and faith sector service provision. Hence, the neighbourhood promoted multidisciplinary working across a range of services including GP teams. The neighbourhood model was implemented in 2017 and was expected to end in 2020 (based on pre-COVID-19 pandemic information). At the time of data collection, the PCN and the neighbourhood were working in parallel. The governance and management structure of the neighbourhood and of the PCN had both similarities and differences: both models were led by two CDs (one neighbourhood lead was also a joint PCN lead). Neighbourhood working was led via monthly meetings attended by both clinical and managerial staff, as well as by patient participation group leads, with collective input with regard to decision-making and strategic direction. In comparison, monthly PCN meetings were attended by lead general practitioners from each of the eight practices, with discussions fed back once meetings had concluded. Nevertheless, the PCN was established to build on the aims and objectives of the neighbourhood, as detailed below:

  • to address health inequalities in the area and improve access for patients at a reduced cost
  • to support patients living with long-term conditions to support self-management
  • to have better integrated care in the community with the development of mental health teams, increased social prescribing and training receptionists as care navigators
  • to develop and support the workforce to deliver a range of extended health services.

To help achieve these aims, the PCN has appointed a manager to oversee governance and manage a shared budget across the eight practices, whereas the CD’s focus is on improving service-level provision aligned with quality improvement monitoring.

A diagram of site C’s organisational structure is provided in Figure 6 .

Site C organogram.

Site D is a PCN of four practices, serving a population of around 30,000 patients. It is located in a rural area in England, characterised by an ageing, dispersed population with complex health and social care needs. The population is mostly white British, and faces issues such as frailty, isolation and living with long-term health conditions.

Prior to becoming a PCN , there was a strong sense of collaborative working between all the practices currently in the network. This informal collaboration had grown to meet the needs of practices working to support the local rural population, and to encourage effective links with community providers, the voluntary sector, social care and others in the health and social care system.

The PCN board is made up of one general practitioner and one PM from each practice, with an overall PCN manager on the board working alongside the CD . There is also a working group with representatives from across the PCN , which implements network-level decisions, comprising general practitioners, PMs , IT staff and others. The PCN board meets monthly, whereas the working group meets fortnightly.

A diagram of site D’s organisational structure is provided in Figure 7 .

Site D organogram.

In the next chapter, we set out the findings of the research undertaken in these four case study sites, using the themes from the rapid review of evidence about GP collaborations to organise and contextualise the results, and explore the early experience of PCNs , including their implementation and what enabled or hindered progress.

  • Cite this Page Smith J, Parkinson S, Harshfield A, et al. Early evidence of the development of primary care networks in England: a rapid evaluation study. Southampton (UK): National Institute for Health and Care Research; 2022 Sep. (Health and Social Care Delivery Research, No. 10.27.) Chapter 4, Description of case study sites.
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IBM Cloud Case Study Entry – American Airlines

Cloud computing has become essential for businesses seeking operational agility and efficiency. I selected the American Airlines case from the IBM Could Case Study. I will explain some of the advantages and disadvantages of cloud computing. The world’s largest passenger airline, American Airlines, founded in 1930, announced on June 28 that it has selected the IBM Cloud. (Big Blue has announced the discontinuation of the BlueMix Cloud brand.)

American Airlines | 2014 Boeing 737-823 | cn 31210, ln 5226 | N964NN

The world’s largest passenger airline, founded in 1930, announced on June 28 that it has selected the IBM Cloud. (Big Blue has announced that they are discontinuing the BlueMix Cloud brand.) I chose this case study because I work for airlines and have seen their history with new technology platforms and the latest developments. Simplifies business operations and enables operations with fewer personnel. However, it may become difficult to hear customer voices, and the quality of customer service may decline due to a decline in service.

Advantage:                            Lower costs: Cloud computing reduces the need for initial capital expenditures on hardware and infrastructure1. Strategic edge: Access to the latest technology and applications gives you a competitive advantage. Fast: Rapid service deployment allows companies to bring products to market quickly. Backup and restore: Backing up and restoring data is usually more efficient in the cloud. Reliability: Cloud services often provide high reliability because updates and changes are communicated instantly1. Mobility: Employees can access cloud services from anywhere with an internet connection. Unlimited storage capacity : Cloud services typically offer scalable storage options. Collaboration: Cloud platforms facilitate collaboration between geographically dispersed teams

Cons:                             Downtime: Cloud services are subject to outages that can impact access to your data and applications. Security concerns: Storing sensitive data offsite can raise security and privacy concerns. Less control: Businesses may have less control over the management of their data and services2. Vendor lock-in: Switching cloud providers can be difficult and can lead to dependence on a single provider. When it comes to IBM cloud solutions for American Airlines, it appears to be a strategic move to improve customer experience and operational efficiency. Migrating to IBM Cloud reportedly lowers costs, improves operational reliability, and speeds the development and release of new applications3.

If I worked for American Airlines, I would buy into the IBM Cloud solution because of my past airline experience. It will depend on a variety of factors, including your specific business needs, compatibility of IBM Cloud with your company’s existing systems, and the potential risks involved. However, based on the reported results, the IBM Cloud solution is consistent with American Airlines’ goal of transforming the customer experience through technology. Before making such a decision, it is important to conduct a thorough analysis and consider both the advantages and potential disadvantages. We believe that the right cloud solution must be aligned with a company’s long-term strategy and operational goals.

https://www.tag-group.com/group/news/american-airlines-two-new-app-features

Preimesberger, C. (2021, February 2). American Airlines Heads for a New Cloud with IBM . eWEEK. https://www.eweek.com/cloud/american-airlines-heads-for-a-new-cloud-with-ibm/

Advantages of Cloud Computing | Google Cloud . (n.d.). Google Cloud. https://cloud.google.com/learn/advantages-of-cloud-computing

American Airlines’ two new app features . (n.d.). TAG Group. https://www.tag-group.com/group/news/american-airlines-two-new-app-features

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Erin Hawley: The Woman Arguing Against the Abortion Pill

Erin Hawley, a law professor and wife of Senator Josh Hawley, is arguing the Supreme Court case.

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Erin Hawley stands on the steps of a courthouse in front of microphones.

By Elizabeth Dias and Abbie VanSickle

It was 2014, and Erin Morrow Hawley was fighting against the egg-laying hens of Missouri. Specifically, a new requirement that chicken cages have enough space for the hens to stand up, turn around and stretch out.

A law professor from five generations of ranchers and the wife of Senator Josh Hawley, Ms. Hawley joined a challenge to California, which required more spacious enclosures for hens laying eggs to be sold there. The state where she taught, Missouri, sold a third of its eggs to California, and Ms. Hawley believed that a blue state had no right to impose its values and rules on Missouri’s farmers.

She joined in a lawsuit against California’s attorney general at the time, Kamala Harris. A judge found that the challengers could show no direct injury and dismissed the case. Ms. Hawley continued teaching, and Ms. Harris became Joe Biden’s vice president.

Ten years later, Ms. Hawley, 44, is now at the center of one of the country’s most heated cultural battles about bodily autonomy, gender roles and abortion. On Tuesday, for the first time since the overturning of Roe v. Wade, the Supreme Court considered a case involving nationwide limits on abortion access. And Ms. Hawley was the woman standing before the justices, arguing to sharply curtail access to the abortion pill.

The case centers on the Food and Drug Administration’s approval of mifepristone, a commonly available drug used in the majority of abortions in the country. Limiting medication abortion is a next frontier for the anti-abortion movement in the post-Roe era.

Ms. Hawley represents a group of anti-abortion doctors and an umbrella group of conservative medical associations that claim that the abortion pill — approved more than two decades ago — is a danger to women. The F.D.A. has pointed to substantial scientific evidence that the medication abortion is safe .

Ms. Hawley views the cause as similar to her fights against government interference, rooted in her experience of ranch life.

“You see how those regulations impact people that are really living on the ground, and sometimes for good and sometimes maybe not for good,” she said in an interview with The Times earlier this month. “And so being pro-life, and believing that every child, no matter how small, no matter if they’re not yet born, is invested with inherent dignity and worth — government action can have a lot to say about that as well.”

She argues that federal approval of the abortion pill went forward without enough consideration of possible side effects and dangers, and that subsequent changes to enable greater access have ignored health risks to women.

The government lawyers in this case, led by Solicitor General Elizabeth B. Prelogar, have argued in court filings that Ms. Hawley and her legal team offered scant evidence of real injury, and that declarations from “seven identified doctors” were “often vague or conclusory.”

Ms. Hawley’s particular background makes her ideal for this moment. Her longtime interest in limiting the power of the administrative state is well suited to speak to the current court’s conservative supermajority, which has welcomed cases challenging regulations on everything from herring fish to machine guns and, now, abortion.

Ms. Hawley brings her credentials not only as a former clerk to Chief Justice John G. Roberts Jr. but as a millennial Christian mother. An evangelical believer who forefronts her identity as a wife and mother of three, Ms. Hawley works for the Alliance Defending Freedom, a powerful conservative Christian legal group. She represents the ideals of womanhood many in the anti-abortion and conservative Christian movement seek to elevate.

Until now, Ms. Hawley has been best known as the wife of Senator Hawley, Republican of Missouri, who actively sought the overturning of Roe and has supported anti-abortion legislation.

In a campaign ad for him, Ms. Hawley starred as an everyday mom, playing with their children in the kitchen, while he took the spotlight. But she will be one of a few women to argue a prominent abortion case at the Supreme Court for the anti-abortion side.

Even anti-abortion leaders often said “who?” or “Josh’s wife?” when asked about Ms. Hawley. Penny Nance, president of Concerned Women for America, has met her at events supporting Senator Hawley but did not realize that Ms. Hawley was arguing the mifepristone case.

“There are millions of conservative women all over our country who are educated and powerful and love their families, similar to Erin Hawley,” Ms. Nance said. “She is actually fairly typical of young millennial conservative Christian women coming up through the ranks.”

But it may be Ms. Hawley, not Sen. Hawley, whose work will most power the anti-abortion cause.

“I think it may be more accurate to say that he’s Erin Hawley’s husband,” Mary Ziegler, a law professor and historian at University of California, Davis, said of the senator. “I think people are just beginning to see how influential she is.”

Erin Morrow was born into a family of frontier women and grew up on a cattle ranch near Folsom, N.M., population roughly 50. The foundation of her great-great-great grandmother’s homestead is still visible on the land, where family lore says that as a young widow, she outwitted marauding bandits.

The oldest of three daughters, Ms. Hawley was raised mainly by her mother after her parents divorced. Her father, a former national rodeo champion who struggled with alcoholism and depression, died by suicide when she was in high school, a pivotal moment she has spoken about on her podcast . Her mother, Shari Morrow, ran the family’s ranch, WineCup, and started teaching Erin to ride horses before she could walk.

“She was there when the bus came home, and often she’d throw us on horseback, and we’d help her move cattle, and we were able to sort of participate in her job in a small way,” Ms. Hawley said in the interview with Times reporters. “She was just a wonderful example of putting her family first but also doing something she loved and cared about.”

Her mother, a registered Democrat in the 1990s, had wanted to be a veterinarian, and for a while her daughter did too. Ms. Hawley studied animal science at Texas A&M University and considered a doctorate in genetics. But an internship for the House Committee on Agriculture sparked her interest in regulatory law.

Ms. Hawley started law school at the University of Texas in Austin, then transferred to Yale Law School, where she was a senior editor on the law review.

She clerked for J. Harvie Wilkinson III, a Reagan appointee on the U.S. Court of Appeals for the Fourth Circuit, and for Chief Justice Roberts in 2007.

There, her desk faced that of another clerk from Yale, Josh Hawley, and they secretly dated. He persuaded her to get married, when she was skeptical after having grown up “in a home with a marriage that wasn’t ideal,” she said in a podcast, and they moved back to his home state of Missouri.

When they searched for jobs, she impressed the faculty at the University of Missouri’s School of Law and expressed interest in filling a need to teach tax law. The school offered jobs to both of them.

Together they started the Missouri Liberty Project, “dedicated to promoting constitutional liberty and limited government.” But her husband’s career soon took the lead in their lives. As he campaigned for the U.S. Senate, she wrote a devotional book for mothers, drawing spiritual lessons from the lives of her children while comfortably weaving in references to modern theologians like Stanley Hauerwas. Her light textual analysis of original Greek words in the Bible echoes her approach to interpreting the Constitution in her legal work.

“Why can’t a high-powered lawyer also share that side of her life? Why not? That is her foundation, that is who she is,” said Julie Holmquist, who edited the book.

Ms. Hawley had expected her husband to pursue a political career after their children were grown. When they felt God calling him to run for office, she packed the family onto the campaign bus. The couple voted at their home church, The Crossing Church, an evangelical Presbyterian congregation, and the Hawleys moved to Washington.

Only a few months into her role as a lawyer for the conservative Christian legal advocacy group A.D.F. in 2021, Ms. Hawley flew to Mississippi to strategize on the Dobbs case, which overturned Roe v. Wade.

Ms. Hawley and her infant daughter arrived on time, but her babysitter did not. In the middle of the meeting, the baby let out a wail.

As Ms. Hawley tells it, this moment encapsulated her purpose, both as a Christian mom and as a lawyer aimed at dismantling the right to abortion. On the couple’s podcast, she described her baby’s crying as “a tangible reminder of why the Dobbs case might matter so much.”

At a speech after the Dobbs oral argument, Ms. Hawley said she had “been blessed to have a front-row seat on this case.” She added, “As a conservative mother, I can tell you it has been the project of a lifetime.”

Ms. Hawley has notched other legal victories, becoming synonymous with conservative social-issue cases. She worked on 303 Creative, the case in which the Supreme Court justices ruled in favor of a Colorado web designer who cited the First Amendment in refusing to serve same-sex couples.

Ms. Hawley is currently helping the Idaho attorney general defend the state’s abortion ban from a challenge by the Biden administration.

At the Supreme Court on Tuesday, her unique background was on display, even as most justices seemed skeptical of her argument. She answered a question from Justice Samuel A. Alito Jr. about determining standing — whether the anti-abortion doctors could show direct harm — by referencing how the court considered the issue in a case about genetically engineered crops. In that case, Ms. Hawley said, the court looked at “the distance that bees might fly in order to pollinate seed farms,” she said. She had the support of her husband, who was present in the courtroom.

Even with the pressure of a first-time oral argument, she said in the interview that she remained calm because the decision was ultimately up to God.

“Christians are called to work with excellence but also to rest in the knowledge that God is sovereign, and that we can trust the results to Him,” she said. “To have the faith that all of it is in His hands, I think does help.”

The justices are expected to make a decision in June.

Julie Tate and Kitty Bennett contributed research.

Elizabeth Dias is The Times’s national religion correspondent, covering faith, politics and culture. More about Elizabeth Dias

Abbie VanSickle covers the United States Supreme Court for The Times. She is a lawyer and has an extensive background in investigative reporting. More about Abbie VanSickle

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Google podcasts shutting down, content producers urged to migrate to youtube music, judge tosses x/twitter lawsuit against group that produced study on proliferation of hate speech on platform.

By Ted Johnson

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Elon Musk

A federal judge tossed out a lawsuit brought by X/Twitter against a watching group that produced a study that examined the proliferation of hate speech on the platform.

U.S. District Judge Charles Breyer concluded that the platform, owned by Elon Musk , was attempting to chill the speech rights of the Center for Countering Digital Hate and other groups.

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X/Twitter had sued the group, claiming that in doing their study, they unlawfully “scraped” the platform for its data that led to an exodus of advertisers.

“X disagrees with the court’s decision and plans to appeal,” the company said.

Read the judge’s decision in the X case .

Imran Ahmed, founder and CEO of the watchdog group, wrote, “This ruling sends a strong message to those who aim at intimidating and silencing independent research.”

In his ruling, the judge even suggested that X/Twitter’s litigation had chilled other types of research into disinformation online. He pointed to a recent survey of 167 academics and researchers that “found that over 100 studies about X Corp. have been diverted, stalled, or canceled, with over half of those interviewed citing a fear of being sued by X Corp. over their findings or data.” 

The judge also noted the similarities of this case to another one brought by X/Twitter against Media Matters for America , another watchdog group that published a study on the placement of ads on X next to inflammatory hate and racist posts.

Breyer wrote in a footnote, “If there is any question about the ‘punishing’ part, X Corp. filed a similar suit, not before this Court, in November of 2023 against Media Matters, another non-profit media watchdog, for ‘reporting on ads from major brands appearing next to neo-Nazi content.’ Prior to doing so, Musk threatened a ‘thermonuclear lawsuit’ against Media Matters…Musk’s post also claimed, remarkably, that the lawsuit was furthering X Corp. efforts ‘to protect free speech.'”

The judge also rejected X/Twitter’s claims of harm to users. “There is no allegation in the complaint, and X Corp. did not assert that it could add an allegation, that CCDH scraped anything other than public tweets that ten X platform users deliberately broadcast to the world. No private user information was involved—no social security numbers, no account balances, no account numbers, no passwords, not even ‘gender, relationship status, ad interests etc.'”

The judge added, “It is clear to the Court that if X Corp. was indeed motived to spend money in response to CCDH’s scraping in 2023, it was not because of the harm such scraping posed to the X platform, but because of the harm it posed to X Corp.’s image. CCDH’s data collection allowed it to claim knowledge of what was occurring on the X platform in a cumulative sense. According to CCDH, its scraping revealed that X Corp. was generating millions of dollars in advertising revenue from previously banned accounts.”

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  1. How to Create a Case Study + 14 Case Study Templates

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  5. 15+ Case Study Examples, Design Tips & Templates

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COMMENTS

  1. Finding case studies

    Sample cases Cases online via the Harvard Business Review Try searching for Harvard Business Review in the Publication Name field in Business Source Complete, then checking the box to limit your search to the Document Type "case study." Add in other terms to focus your search. Note that only a very small subset of all Harvard Business School (HBS) cases are published in the HBR.

  2. HBS Case Selections

    Case studies featuring Black protagonists. Curated: August 03, 2020 . Oprah! William W. George ... The home improvement review site considers whether to offer a free tier of its services.

  3. Top 40 Most Popular Case Studies of 2021

    Fifty four percent of raw case users came from outside the U.S.. The Yale School of Management (SOM) case study directory pages received over 160K page views from 177 countries with approximately a third originating in India followed by the U.S. and the Philippines. Twenty-six of the cases in the list are raw cases.

  4. Case collection: Harvard Business Publishing

    The Case Centre distributes a comprehensive range of materials including the complete collection of more than 7,500 Harvard Business School case studies, teaching notes, background notes, case videos, and a selection of software ancillaries. Also included are: Brief Cases that are rigorous and compact with five-eight pages and three-four exhibits.

  5. Free Case Studies

    This free case collection includes 18 innovative teaching cases on technology entrepreneurship. The cases all have accompanying teaching notes and many have media support items, details of which are displayed in product search. Highlighted Cases and Case Studies: Daniels Fund Ethics Initiative. Online library of "simple, straightforward ...

  6. Open Access Cases

    Ethics Unwrapped - McCombs School of Business, The University of Texas at Austin More than 50 case studies match ethics concepts to real world situations. From journalism to performing arts to foreign policy to scientific research to social work, these cases explore a range of current and historic ethical dilemmas, their motivating biases, and their consequences.

  7. What Is a Case Study?

    Revised on November 20, 2023. A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research. A case study research design usually involves qualitative methods, but quantitative methods are ...

  8. Research Guides: Business Case Studies: Free Case Studies

    Society of Human Resources Management. The Open Case Studies project at UBC brings together faculty and students from different disciplines to write, edit, and learn with case studies that are free and open. Short video case studies covering topics including consumer goods, services, and technology. Learning, knowledge, research, insight ...

  9. Library Guides: Case Studies: Sources for Case Studies

    These are a few resources that do offer free cases, but only LearningEdge offers their entire catalog for free. LearningEdge. Cases developed at the MIT Sloan School of Management. Free cases from Stanford Graduate School of Business. More are available for purchase through Harvard Business School Publishing. Free cases from the Case Centre.

  10. Case Study

    A case study is a research method that involves an in-depth examination and analysis of a particular phenomenon or case, such as an individual, organization, community, event, or situation. It is a qualitative research approach that aims to provide a detailed and comprehensive understanding of the case being studied.

  11. Websites

    Harvard's case studies are available for ~$9 each. Choose document type of "case study" on left; then search within results on right. Ivey Publishing provides over 8,000 business case studies with a global perspective. The MERLOT collection consists of discipline-specific learning materials, including case studies.

  12. How to Write an Effective Case Study: Examples & Templates

    Case study examples. Case studies are proven marketing strategies in a wide variety of B2B industries. Here are just a few examples of a case study: Amazon Web Services, Inc. provides companies with cloud computing platforms and APIs on a metered, pay-as-you-go basis.

  13. Cases

    Bring excitement into your classroom with engaging case discussions and introduce students to the challenge and fun of making important decisions. Illustrate business concepts. Help students learn by doing with over 50,000+ cases featuring real-world business scenarios spanning across multiple areas of business. Encourage new ways of thinking.

  14. The case study approach

    The selected case study site(s) should allow the research team access to the group of individuals, the organisation, the processes or whatever else constitutes the chosen unit of analysis for the study. Access is therefore a central consideration; the researcher needs to come to know the case study site(s) well and to work cooperatively with them.

  15. How to write a case study

    Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more. 5. Write your case study. We'll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few ...

  16. 19 Examples of Online Case Studies Done Right

    Stay focused. Don't use case studies as an opportunity to channel your revolutionary ideas, but don't delve in conventionalities, either. Don't try to tell everything about the project at once, or at all. Your clients don't need to know everything you did for a project. But they do need to know the relevant bits.

  17. Case Study Methodology of Qualitative Research: Key Attributes and

    A case study is one of the most commonly used methodologies of social research. This article attempts to look into the various dimensions of a case study research strategy, the different epistemological strands which determine the particular case study type and approach adopted in the field, discusses the factors which can enhance the effectiveness of a case study research, and the debate ...

  18. Free cases from The Case Centre

    As a useful resource for case teachers, and to encourage the growth in case use, The Case Centre partnered with a group of leading business schools to provide this collection of ten free cases. Apple's iPhone: Calling Europe or Europe Calling. Sandra Sieber ; Josep Valor ; Jordan Mitchell IESE Business School. Reference no. SI-0172-E.

  19. 15 Real-Life Case Study Examples & Best Practices

    15 Real-Life Case Study Examples. Now that you understand what a case study is, let's look at real-life case study examples. In this section, we'll explore SaaS, marketing, sales, product and business case study examples with solutions. Take note of how these companies structured their case studies and included the key elements.

  20. Library: Business Case Studies: Commercial and Free Case Websites

    This site from Santa Clara University provides ethics cases in business, government, leadership, ESG topics, etc. Case studies, curated resources, and videos from the McCombs School of Business at the University of Texas, Austin. Offers free access to over 10,000 articles and podcasts and videos highlighting Wharton faculty research and ...

  21. Description of case study sites

    In this chapter, a brief overview is given of the background and context to each of the four case study sites, along with their core characteristics. Particular attention has been paid to previous and existing forms of GP collaboration within each case study site, illustrating the complex and varying context within which PCNs have been introduced. The way in which these sites were selected for ...

  22. Best Case Study Websites

    Discover case study websites built by the Webflow community. Browse, clone, and customize the latest websites #MadeinWebflow.Looking for premium templates? case study Study Case. Most liked. Cloneable sites only. Showcase your site. View details. MacBook with scroll. 813. 2.3k. Moritz Petersen. View details. Mary Daniel. M.

  23. Case Study Solutions

    Case Study Solutions. Hundreds of case solutions at your fingertips! Case study answers written by top business students. We are the marketplace for case study solutions. Save time and get inspired by our case solutions. We help you be a top student at your university! High-quality only.

  24. IBM Cloud Case Study Entry

    I selected the American Airlines case from the IBM Could Case Study. I will explain some of the advantages and disadvantages of cloud computing. The world's largest passenger airline, American Airlines, founded in 1930, announced on June 28 that it has selected the IBM Cloud. (Big Blue has announced the discontinuation of the BlueMix Cloud ...

  25. Erin Hawley: The Woman Arguing Against the Abortion Pill

    Erin Hawley, a law professor and wife of Senator Josh Hawley, is arguing the Supreme Court case. By Elizabeth Dias and Abbie VanSickle It was 2014, and Erin Morrow Hawley was fighting against the ...

  26. Judge Tosses X/Twitter Case Against Group That Produced Study On

    A federal judge tossed out a lawsuit brought by X/Twitter against a watching group that produced a study that examined the proliferation of hate speech on the platform. U.S. District Judge Charles ...