Do Your Students Know How to Analyze a Case—Really?

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J ust as actors, athletes, and musicians spend thousands of hours practicing their craft, business students benefit from practicing their critical-thinking and decision-making skills. Students, however, often have limited exposure to real-world problem-solving scenarios; they need more opportunities to practice tackling tough business problems and deciding on—and executing—the best solutions.

To ensure students have ample opportunity to develop these critical-thinking and decision-making skills, we believe business faculty should shift from teaching mostly principles and ideas to mostly applications and practices. And in doing so, they should emphasize the case method, which simulates real-world management challenges and opportunities for students.

To help educators facilitate this shift and help students get the most out of case-based learning, we have developed a framework for analyzing cases. We call it PACADI (Problem, Alternatives, Criteria, Analysis, Decision, Implementation); it can improve learning outcomes by helping students better solve and analyze business problems, make decisions, and develop and implement strategy. Here, we’ll explain why we developed this framework, how it works, and what makes it an effective learning tool.

The Case for Cases: Helping Students Think Critically

Business students must develop critical-thinking and analytical skills, which are essential to their ability to make good decisions in functional areas such as marketing, finance, operations, and information technology, as well as to understand the relationships among these functions. For example, the decisions a marketing manager must make include strategic planning (segments, products, and channels); execution (digital messaging, media, branding, budgets, and pricing); and operations (integrated communications and technologies), as well as how to implement decisions across functional areas.

Faculty can use many types of cases to help students develop these skills. These include the prototypical “paper cases”; live cases , which feature guest lecturers such as entrepreneurs or corporate leaders and on-site visits; and multimedia cases , which immerse students into real situations. Most cases feature an explicit or implicit decision that a protagonist—whether it is an individual, a group, or an organization—must make.

For students new to learning by the case method—and even for those with case experience—some common issues can emerge; these issues can sometimes be a barrier for educators looking to ensure the best possible outcomes in their case classrooms. Unsure of how to dig into case analysis on their own, students may turn to the internet or rely on former students for “answers” to assigned cases. Or, when assigned to provide answers to assignment questions in teams, students might take a divide-and-conquer approach but not take the time to regroup and provide answers that are consistent with one other.

To help address these issues, which we commonly experienced in our classes, we wanted to provide our students with a more structured approach for how they analyze cases—and to really think about making decisions from the protagonists’ point of view. We developed the PACADI framework to address this need.

PACADI: A Six-Step Decision-Making Approach

The PACADI framework is a six-step decision-making approach that can be used in lieu of traditional end-of-case questions. It offers a structured, integrated, and iterative process that requires students to analyze case information, apply business concepts to derive valuable insights, and develop recommendations based on these insights.

Prior to beginning a PACADI assessment, which we’ll outline here, students should first prepare a two-paragraph summary—a situation analysis—that highlights the key case facts. Then, we task students with providing a five-page PACADI case analysis (excluding appendices) based on the following six steps.

Step 1: Problem definition. What is the major challenge, problem, opportunity, or decision that has to be made? If there is more than one problem, choose the most important one. Often when solving the key problem, other issues will surface and be addressed. The problem statement may be framed as a question; for example, How can brand X improve market share among millennials in Canada? Usually the problem statement has to be re-written several times during the analysis of a case as students peel back the layers of symptoms or causation.

Step 2: Alternatives. Identify in detail the strategic alternatives to address the problem; three to five options generally work best. Alternatives should be mutually exclusive, realistic, creative, and feasible given the constraints of the situation. Doing nothing or delaying the decision to a later date are not considered acceptable alternatives.

Step 3: Criteria. What are the key decision criteria that will guide decision-making? In a marketing course, for example, these may include relevant marketing criteria such as segmentation, positioning, advertising and sales, distribution, and pricing. Financial criteria useful in evaluating the alternatives should be included—for example, income statement variables, customer lifetime value, payback, etc. Students must discuss their rationale for selecting the decision criteria and the weights and importance for each factor.

Step 4: Analysis. Provide an in-depth analysis of each alternative based on the criteria chosen in step three. Decision tables using criteria as columns and alternatives as rows can be helpful. The pros and cons of the various choices as well as the short- and long-term implications of each may be evaluated. Best, worst, and most likely scenarios can also be insightful.

Step 5: Decision. Students propose their solution to the problem. This decision is justified based on an in-depth analysis. Explain why the recommendation made is the best fit for the criteria.

Step 6: Implementation plan. Sound business decisions may fail due to poor execution. To enhance the likeliness of a successful project outcome, students describe the key steps (activities) to implement the recommendation, timetable, projected costs, expected competitive reaction, success metrics, and risks in the plan.

“Students note that using the PACADI framework yields ‘aha moments’—they learned something surprising in the case that led them to think differently about the problem and their proposed solution.”

PACADI’s Benefits: Meaningfully and Thoughtfully Applying Business Concepts

The PACADI framework covers all of the major elements of business decision-making, including implementation, which is often overlooked. By stepping through the whole framework, students apply relevant business concepts and solve management problems via a systematic, comprehensive approach; they’re far less likely to surface piecemeal responses.

As students explore each part of the framework, they may realize that they need to make changes to a previous step. For instance, when working on implementation, students may realize that the alternative they selected cannot be executed or will not be profitable, and thus need to rethink their decision. Or, they may discover that the criteria need to be revised since the list of decision factors they identified is incomplete (for example, the factors may explain key marketing concerns but fail to address relevant financial considerations) or is unrealistic (for example, they suggest a 25 percent increase in revenues without proposing an increased promotional budget).

In addition, the PACADI framework can be used alongside quantitative assignments, in-class exercises, and business and management simulations. The structured, multi-step decision framework encourages careful and sequential analysis to solve business problems. Incorporating PACADI as an overarching decision-making method across different projects will ultimately help students achieve desired learning outcomes. As a practical “beyond-the-classroom” tool, the PACADI framework is not a contrived course assignment; it reflects the decision-making approach that managers, executives, and entrepreneurs exercise daily. Case analysis introduces students to the real-world process of making business decisions quickly and correctly, often with limited information. This framework supplies an organized and disciplined process that students can readily defend in writing and in class discussions.

PACADI in Action: An Example

Here’s an example of how students used the PACADI framework for a recent case analysis on CVS, a large North American drugstore chain.

The CVS Prescription for Customer Value*

PACADI Stage

Summary Response

How should CVS Health evolve from the “drugstore of your neighborhood” to the “drugstore of your future”?

Alternatives

A1. Kaizen (continuous improvement)

A2. Product development

A3. Market development

A4. Personalization (micro-targeting)

Criteria (include weights)

C1. Customer value: service, quality, image, and price (40%)

C2. Customer obsession (20%)

C3. Growth through related businesses (20%)

C4. Customer retention and customer lifetime value (20%)

Each alternative was analyzed by each criterion using a Customer Value Assessment Tool

Alternative 4 (A4): Personalization was selected. This is operationalized via: segmentation—move toward segment-of-1 marketing; geodemographics and lifestyle emphasis; predictive data analysis; relationship marketing; people, principles, and supply chain management; and exceptional customer service.

Implementation

Partner with leading medical school

Curbside pick-up

Pet pharmacy

E-newsletter for customers and employees

Employee incentive program

CVS beauty days

Expand to Latin America and Caribbean

Healthier/happier corner

Holiday toy drives/community outreach

*Source: A. Weinstein, Y. Rodriguez, K. Sims, R. Vergara, “The CVS Prescription for Superior Customer Value—A Case Study,” Back to the Future: Revisiting the Foundations of Marketing from Society for Marketing Advances, West Palm Beach, FL (November 2, 2018).

Results of Using the PACADI Framework

When faculty members at our respective institutions at Nova Southeastern University (NSU) and the University of North Carolina Wilmington have used the PACADI framework, our classes have been more structured and engaging. Students vigorously debate each element of their decision and note that this framework yields an “aha moment”—they learned something surprising in the case that led them to think differently about the problem and their proposed solution.

These lively discussions enhance individual and collective learning. As one external metric of this improvement, we have observed a 2.5 percent increase in student case grade performance at NSU since this framework was introduced.

Tips to Get Started

The PACADI approach works well in in-person, online, and hybrid courses. This is particularly important as more universities have moved to remote learning options. Because students have varied educational and cultural backgrounds, work experience, and familiarity with case analysis, we recommend that faculty members have students work on their first case using this new framework in small teams (two or three students). Additional analyses should then be solo efforts.

To use PACADI effectively in your classroom, we suggest the following:

Advise your students that your course will stress critical thinking and decision-making skills, not just course concepts and theory.

Use a varied mix of case studies. As marketing professors, we often address consumer and business markets; goods, services, and digital commerce; domestic and global business; and small and large companies in a single MBA course.

As a starting point, provide a short explanation (about 20 to 30 minutes) of the PACADI framework with a focus on the conceptual elements. You can deliver this face to face or through videoconferencing.

Give students an opportunity to practice the case analysis methodology via an ungraded sample case study. Designate groups of five to seven students to discuss the case and the six steps in breakout sessions (in class or via Zoom).

Ensure case analyses are weighted heavily as a grading component. We suggest 30–50 percent of the overall course grade.

Once cases are graded, debrief with the class on what they did right and areas needing improvement (30- to 40-minute in-person or Zoom session).

Encourage faculty teams that teach common courses to build appropriate instructional materials, grading rubrics, videos, sample cases, and teaching notes.

When selecting case studies, we have found that the best ones for PACADI analyses are about 15 pages long and revolve around a focal management decision. This length provides adequate depth yet is not protracted. Some of our tested and favorite marketing cases include Brand W , Hubspot , Kraft Foods Canada , TRSB(A) , and Whiskey & Cheddar .

Art Weinstein

Art Weinstein , Ph.D., is a professor of marketing at Nova Southeastern University, Fort Lauderdale, Florida. He has published more than 80 scholarly articles and papers and eight books on customer-focused marketing strategy. His latest book is Superior Customer Value—Finding and Keeping Customers in the Now Economy . Dr. Weinstein has consulted for many leading technology and service companies.

Herbert V. Brotspies

Herbert V. Brotspies , D.B.A., is an adjunct professor of marketing at Nova Southeastern University. He has over 30 years’ experience as a vice president in marketing, strategic planning, and acquisitions for Fortune 50 consumer products companies working in the United States and internationally. His research interests include return on marketing investment, consumer behavior, business-to-business strategy, and strategic planning.

John T. Gironda

John T. Gironda , Ph.D., is an assistant professor of marketing at the University of North Carolina Wilmington. His research has been published in Industrial Marketing Management, Psychology & Marketing , and Journal of Marketing Management . He has also presented at major marketing conferences including the American Marketing Association, Academy of Marketing Science, and Society for Marketing Advances.

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The Role of Case Studies in BBA Education

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The Bachelor of Business Administration (BBA) degree stands as a beacon for aspiring professionals delving into the intricate world of business. It’s a comprehensive undergraduate programme that equips students with a multifaceted understanding of business operations, strategy, and management. Central to this academic journey are case studies—rich repositories of real-world scenarios encapsulating business challenges and successes.

Table of Contents

Understanding the bba degree, the crucial role of case studies, regenesys business school.

Bachelor of Business Administration (BBA) is an undergraduate programme typically spanning three to four years. It’s designed to provide students with a comprehensive understanding of various aspects of business and management. BBA programmes cover a wide array of subjects, including finance, marketing, human resources, operations, economics, and more. The aim is to equip students with foundational knowledge and practical skills necessary for entry-level positions in the business world or to pursue further studies in specialised fields like MBA (Master of Business Administration) or other business-related disciplines. BBA programmes often emphasise critical thinking, problem-solving, communication skills, and leadership abilities to prepare students for roles in diverse industries and sectors.

Case studies serve as a bridge between theory and practice. These real-life business situations provide students with a practical lens to apply theoretical knowledge. By immersing themselves in these scenarios, BBA students comprehend the complexities of decision-making, problem-solving, and strategic planning faced by businesses.

Learning through Real-world Scenarios:

The interactive nature of case studies engages students profoundly. It encourages active participation, discussion, and debate within classrooms. Analysing these cases fosters a deeper understanding of the multifaceted dimensions of business, preparing students to navigate the complexities of the corporate world.

Enhancing Analytical and Decision-Making Skills:

Case studies compel students to think critically. They are tasked with dissecting problems, identifying key issues, and devising viable solutions. This process hones analytical prowess and nurtures the ability to make informed decisions—a cornerstone of effective business leadership.

Preparation for Real Business Challenges:

Exposure to diverse case studies prepares students for real-world challenges. The diverse scenarios presented in these studies mirror the dynamic landscape of businesses, offering a glimpse into the intricacies and unpredictabilities of the corporate sphere.

Regenesys Business School stands tall as an innovative institution, redefining business education through innovation and inclusivity. Rooted in a commitment to empowering individuals with accessible yet high-quality education, Regenesys fosters an environment where aspiring business leaders thrive. The school’s approach blends academic rigour with practical relevance, ensuring that students grasp theoretical concepts and gain hands-on experience. With a faculty comprised of industry experts and thought leaders, Regenesys cultivates a learning atmosphere that encourages critical thinking, creativity, and adaptability—essential traits for success in today’s dynamic business landscape. Through a range of programmes and a global perspective, Regenesys Business School paves the way for individuals to carve their paths in the world of business with confidence and expertise.

Regenesys Business School’s Approach

At Regenesys, the BBA Programme is meticulously curated to offer a comprehensive learning experience. It integrates case studies as a fundamental aspect of the curriculum. Through a blend of theoretical frameworks and practical applications, students at Regenesys gain a holistic understanding of business dynamics.

Transform Your Future in Business with Regenesys’ BBA Programme - Click to Know More!

In conclusion, the role of case studies within the Bachelor of Business Administration (BBA) education journey is indispensable. These real-world scenarios serve as catalysts, bridging theory with practical application and preparing students for the complexities of the business world. Regenesys Business School stands at the forefront, embracing the transformative power of case studies within its comprehensive BBA Programme. By integrating theoretical frameworks with real-life situations, Regenesys empowers students to emerge as adaptable, insightful, and solution-oriented leaders ready to navigate the challenges and opportunities of the global business arena. Through Regenesys’ commitment to excellence and holistic education, aspiring business professionals embark on a transformative journey towards success.

For further details on Regenesys’ Bachelor of Business Administration Programme, visit Regenesys BBA Programme .

1. What is the significance of case studies in a BBA programme?

Answer: Case studies play a vital role by offering real-world business scenarios that help bridge theoretical learning with practical application. They provide a platform for students to apply business theories to actual situations, enhancing critical thinking and problem-solving skills.

2. How do case studies contribute to a BBA student’s learning experience?

Answer: Case studies engage students actively by encouraging discussion and debate, fostering a deeper understanding of business complexities. They prepare students to analyse and tackle multifaceted challenges they might encounter in their future careers.

3. Why are analytical and decision-making skills emphasised in BBA education through case studies?

Answer: Analytical and decision-making skills are crucial in business. Case studies challenge students to identify key issues, analyse data, and formulate viable solutions, preparing them for real-world decision-making scenarios.

4. What role does Regenesys Business School play in integrating case studies into its BBA Programme?

Answer: Regenesys Business School integrates case studies as a fundamental component of its BBA curriculum. By combining theoretical concepts with real-world applications, the school provides a holistic learning experience for its students.

5. How do case studies prepare BBA students for the challenges of the corporate world?

Answer: Exposure to diverse case studies prepares students for the unpredictability and complexities of the corporate world. Through these studies, students gain insights into various industries and business dynamics, enhancing their readiness for real-world challenges.

6. What makes the BBA Programme at Regenesys unique in terms of case study integration?

Answer: The BBA Programme at Regenesys stands out for its comprehensive approach to case studies. By combining theoretical knowledge with practical insights, the programme ensures students acquire a nuanced understanding of business scenarios, enabling them to become adaptable and insightful business leaders.

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MBA Case Studies - Solved Examples

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Need of MBA Case Studies

Case i: chemco case.

  • ChemCo is a quality leader in the U.K. car batteries market.
  • Customer battery purchases in the automobile market are highly seasonal.
  • The fork-lift business was added to utilize idle capacity during periods of inactivity.
  • This is a low-growth industry (1% annual growth over the last two years)
  • Large customers are sophisticated and buy based on price and quality. Smaller customers buy solely on price.
  • There is a Spanish competitor in the market who offers low priced batteries of inferior quality.

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  • Established player in car batteries
  • Losing heavily in fork-lift truck batteries
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  • High quality product, but low end customers care more about price than quality
  • Mismanaged product diversification in a price sensitive market
  • Alternative 1: Establish an Off-Brand for the fork-lift business
  • Alternative 2: Educate the customer market about product quality
  • Alternative 3: Exit the fork-lift battery business
  • Establishing the firm's quality image
  • Increase in market share
  • Increase in sales
  • Cost of the product
  • Protect firm's quality image in the automobile industry
  • Redesigned product to reduce the cost of manufacture
  • Low price to enable it to compete with Spanish producer
  • Make use of the quality leadership in car batteries market
  • Offer reliability testing, extended warranties etc. to promote quality image
  • Set higher prices to extract surplus from these advantages
  • A passive strategy, not proactive
  • Recommendations: Alternative 1 is recommended in this case. Since the firm operates in an industry which has low growth, hence it can expand market share and sales only by taking the customers from other players. Hence, it needs to tackle the Spanish competitor head-on by aggressively pricing its product. At the same time, launching a low-priced product under the same brand name erodes the high quality image in the car batteries market. Hence, the best option is to go for an off-brand to target the fork-lift customers who are increasingly becoming price sensitive. This will enable the company to ward off the threat in short-term and build its position strongly in the long-term.

how to solve case study in bba

Case II: NAKAMURA LACQUER COMPANY

  • The Nakamura Lacquer Company: The Nakamura Lacquer Company based in Kyoto, Japan was one of the many small handicraft shops making lacquerware for the daily table use of the Japanese people.
  • Mr. Nakamura- the personality: In 1948, a young Mr. Nakamura took over his family business. He saw an opportunity to cater to a new market of America, i.e. GI's of the Occupation Army who had begun to buy lacquer ware as souvenirs. However, he realized that the traditional handicraft methods were inadequate. He was an innovator and introduced simple methods of processing and inspection using machines. Four years later, when the Occupation Army left in 1952, Nakamura employed several thousand men, and produced 500,000 pieces of lacquers tableware each year for the Japanese mass consumer market. The profit from operations was $250,000.
  • The Brand: Nakamura named his brand “Chrysanthemum” after the national flower of Japan, which showed his patriotic fervor. The brand became Japan's best known and best selling brand, being synonymous with good quality, middle class and dependability.
  • The Market: The market for lacquerware in Japan seems to have matured, with the production steady at 500,000 pieces a year. Nakamura did practically no business outside of Japan. However, early in 1960, when the American interest in Japanese products began to grow, Nakamura received two offers
  • The Rose and Crown offer: The first offer was from Mr. Phil Rose, V.P Marketing at the National China Company. They were the largest manufacturer of good quality dinnerware in the U.S., with their “Rose and Crown” brand accounting for almost 30% of total sales. They were willing to give a firm order for three eyes for annual purchases of 400,000 sets of lacquer dinnerware, delivered in Japan and at 5% more than what the Japanese jobbers paid. However, Nakamura would have to forego the Chrysanthemum trademark to “Rose and Crown” and also undertaken to sell lacquer ware to anyone else the U.S. The offer promised returns of $720,000 over three years (with net returns of $83,000), but with little potential for the U.S. market on the Chrysanthemum brand beyond that period.
  • The Semmelback offer: The second offer was from Mr. Walter Sammelback of Sammelback, Sammelback and Whittacker, Chicago, the largest supplier of hotel and restaurant supplies in the U.S. They perceived a U.S. market of 600,000 sets a year, expecting it to go up to 2 million in around 5 years. Since the Japanese government did not allow overseas investment, Sammelback was willing to budget $1.5 million. Although the offer implied negative returns of $467,000 over the first five years, the offer had the potential to give a $1 million profit if sales picked up as anticipated.
  • Meeting the order: To meet the numbers requirement of the orders, Nakamura would either have to expand capacity or cut down on the domestic market. If he chose to expand capacity, the danger was of idle capacity in case the U.S. market did not respond. If he cut down on the domestic market, the danger was of losing out on a well-established market. Nakamura could also source part of the supply from other vendors. However, this option would not find favor with either of the American buyers since they had approached only Nakamura, realizing that he was the best person to meet the order.
  • Decision problem: Whether to accept any of the two offers and if yes, which one of the two and under what terms of conditions?
  • To expand into the U.S. market.
  • To maintain and build upon their reputation of the “Chrysanthemum” brand
  • To increase profit volumes by tapping the U.S. market and as a result, increasing scale of operations.
  • To increase its share in the U.S. lacquerware market.
  • Profit Maximization criterion: The most important criterion in the long run is profit maximization.
  • Risk criterion: Since the demand in the U.S. market is not as much as in Japan.
  • Brand identity criterion: Nakamura has painstakingly built up a brand name in Japan. It is desirable for him to compete in the U.S. market under the same brand name
  • Flexibility criterion: The chosen option should offer Nakamura flexibility in maneuvering the terms and conditions to his advantage. Additionally, Nakamura should have bargaining power at the time of renewal of the contract.
  • Short term returns: Nakamura should receive some returns on the investment he makes on the new offers. However, this criterion may be compromised in favor of profit maximization in the long run.?
  • Reject both: React both the offers and concentrate on the domestic market
  • Accept RC offer: Accept the Rose and Crown offer and supply the offer by cutting down on supplies to the domestic market or through capacity expansion or both
  • Accept SSW: offer; accept the SSW offer and meet it through cutting down on supply to the domestic market or through capacity expansion or both. Negotiate term of supply.
  • Reject both: This option would not meet the primary criterion of profit maximization. Further, the objective of growth would also not be met. Hence, this option is rejected.
  • Accept RC offer: The RC offer would assure net returns of $283,000 over the next three yeas. It also assures regular returns of $240,000 per year. However, Nakamura would have no presence in the U.S. with its Chrysanthemum brand name The RC offer would entail capacity expansion, as it would not be possible to siphon of 275,000 pieces from the domestic market over three years without adversely affecting operations there. At the end of three years, Nakamura would have little bargaining power with RC as it would have an excess capacity of 275,000 pieces and excess labor which it would want to utilize. In this sense the offer is risky. Further, the offer is not flexible. Long-term profit maximization is uncertain in this case a condition that can be controlled in the SSW offer. Hence, this offer is rejected.
  • Accept SSW offer: The SSW offer does not assure a firm order or any returns for the period of contract. Although, in its present form the offer is risky if the market in the U.S. does not pick up as expected, the offer is flexible. If Nakamura were to exhibit caution initially by supplying only 300,000 instead of the anticipated 600,000 pieces, it could siphon off the 175,000 required from the domestic market. If demand exists in the U.S., the capacity can be expanded. With this offer, risk is minimized. Further, it would be competing on its own brand name. Distribution would be taken care of and long-term profit maximization criterion would be satisfied as this option has the potential of $1 million in profits per year. At the time of renewal of the contract, Nakamura would have immense bargaining power.
  • Negotiate terms of offer with SSW: The terms would be that NLC would supply 300,000 pieces in the first year. If market demand exists, NLC should expand capacity to provide the expected demand.
  • Action Plan: In the first phase, NLC would supply SSW with 300,000 pieces. 125,000 of these would be obtained by utilizing excess capacity, while the remaining would be obtained from the domestic market. If the expected demand for lacquer ware exists in the U.S., NLC would expand capacity to meet the expected demand. The debt incurred would be paid off by the fifth year.
  • Contingency Plan:  In case the demand is not as expected in the first year, NLC should not service the U.S. market and instead concentrate on increasing penetration in the domestic market.

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How the HBS Case Method Works

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How the Case Method Works

how to solve case study in bba

  • Read and analyze the case. Each case is a 10-20 page document written from the viewpoint of a real person leading a real organization. In addition to background information on the situation, each case ends in a key decision to be made. Your job is to sift through the information, incomplete by design, and decide what you would do.
  • Discuss the case. Each morning, you’ll bring your ideas to a small team of classmates from diverse professional backgrounds, your discussion group, to share your findings and listen to theirs. Together, you begin to see the case from different perspectives, better preparing you for class.
  • Engage in class. Be prepared to change the way you think as you debate with classmates the best path forward for this organization. The highly engaged conversation is facilitated by the faculty member, but it’s driven by your classmates’ comments and experiences. HBS brings together amazingly talented people from diverse backgrounds and puts that experience front and center. Students do the majority of the talking (and lots of active listening), and your job is to better understand the decision at hand, what you would do in the case protagonist’s shoes, and why. You will not leave a class thinking about the case the same way you thought about it coming in! In addition to learning more about many businesses, in the case method you will develop communication, listening, analysis, and leadership skills. It is a truly dynamic and immersive learning environment.
  • Reflect. The case method prepares you to be in leadership positions where you will face time-sensitive decisions with limited information. Reflecting on each class discussion will prepare you to face these situations in your future roles.

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How To Solve Case Study? (A Strategy By IIM L Student That Works Every Time!)

Muskan Atar - IIM Lucknow

Table of content: 

  • Step 1: Identify the problem statement

Step 2: Propose solutions with a pinch of creativity

Step 3: establish the scale and impact of the solution.

“Case study competitions” - Something that is arguably one of the most valuable parts of your MBA life. But this may be daunting for many. Maybe you’re not sure which case competitions to participate in, so you pile too much on your plate. Maybe you’re not sure about the right way to solve a case study. In this article, we’ll break down everything you need to know about acing a case study competition, from scratch! 

A case study competition can be an academic or corporate competition in which participants come together to solve either a real-world case or a framed case that is presented. We present to you Muskan Atar, who will walk you through her tested strategy to solve case study competitions and win them in style!

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Framework to solve case studies

After participating in 7-8 case competitions, I realized I had been unconsciously solving it using the same framework. It is very similar to the framework used for product management cases. Hence, it didn't disappoint me. 

Step 1: Identify the problem statement 

Case competitions like Accenture Strategy Case Connect and Colgate Transcend provide an exact problem statement with the expected outcome. But, in most cases, we must dive deep to break down the problem statement and identify the potential causes. 

Like, for Colgate Transcend, the problem statement was (summary) -

Should Colgate diversify into Electric Tooth Brush (ETB) Segment? If yes, then how?

Here, we identified the problems through secondary research (reports from consultancy firms) and primary research (customer surveys). The problem statement identified were:

  • Low awareness of ETB 
  • Low willingness to pay
  • High competition from existing players

How to solve case study

After identifying the problems, we need to establish whether solving them is actually worth it or not. We did this by:

  • Expected Sales, Market Size, and Expected Growth Rate of identified customer segment
  • Increasing willingness to upgrade life (Market Trend)
  • High adaptability to technological changes (Market Trend)

How to solve case studies

Other methods of identifying problem statements are Focus Groups, Customer Interviews, Journey Analyzers, BCG matrix, Value Chain Analysis, PESTEL, SWOT(W part), Porter's Five Forces, Annual Reports, etc.

How to solve a case study

Given the short time for case competitions, I think the most efficient method is first-hand experience. Rather than starting from scratch, it is better to identify the problems as a customer and collect more data on the same.

Further, this data can be represented in the form of - Customer Personas, Key Insights, Trends, Customer Decision Making Journey, etc. 

If you have identified the right problems, your half work is done!

Before even thinking of solutions, set the KPIs based on the problem statement.

Like, in Accenture Strategy Case Connect, the problem statement was (summary) -

Should a large-scale oil refinery firm diversify into EV charging stations? If yes, suggest an execution strategy 

After establishing that the firm needs to diversify, we set the KPI for the solution as - Increment in business generated due to portfolio diversification.

Accenture Strategy Case Connect Case Study

Then, we did a VRIO analysis to identify the competitive advantage (CA), available resources, and capabilities of the firm. SWOT analysis can also be done to get a bird's eye view. 

MBA Case Study

Key insights were:

  • The firm has an established infrastructure across the nation (CA)
  • The firm is cash-positive (resource)
  • Lack of EV charger manufacturing capabilities

Based on the above insights, we decided mode of entry as a strategic alliance with EV charger manufacturers to minimize the entry risk and cost of development. 

MBA case study

We represented the solution in the form of a business plan that covered the roles of stakeholders, partners, customer value proposition, and a phase-wise rollout plan for the future.

MBA Case study solutions

After setting the KPIs and VRIO analysis, in case you struggle to create solutions, you can do:

  • Competitor benchmarking to get a reference
  • Research strategies implemented by outside-India players
  • Study recent technological trends and their application
  • Understand the current focus of the firm through annual reports, recent acquisitions, and news headlines

How to solve the case study

Other ways of representing the strategies are Ansoff Matrix, Portfolio Strategy, Market Mapping, 4Ps, Marketing Funnel, GTM, Mock-ups, etc.

How to solve the case study

Above all, you should always suggest solutions that reduce customer efforts. If you try changing consumer behavior by increasing efforts, they will exCHANGE you with your competitors.

Competitions like the HCCB Case Challenge provide an exact budget. For others, you must look at financial reports and funding rounds to estimate the budget. Then, you can utilize the data to calculate ROI using guesstimates as accurately as possible (use published data).

You can also do a cost-benefit, NPV- IRR, break-even point, cash-flow analysis, etc. I prefer showing profitable unit economics to envision scale and impact.

In PM/Marketing cases, you can also show whether customers accept the solution or not. If 90% of customers are facing a problem, doesn't mean that 90% will accept your solution.

Like in Myntra Stylbiz, we had to suggest solutions for the 18-25 customer segment such that Myntra becomes the most engaging and preferred destination. We showed results of UAT (using Figma) that indicated the likelihood of customers using the solution. This data also helped to estimate the increase in sales, purchase frequency, and new customers. 

Myntra Stylbiz case study

I have also seen participants running marketing campaigns on social media on a small scale. 

Myntra stylbiz MBA Case study

More than thinking big, focus on thinking real. 

For more, check out her post. 

If you'd like to submit your story, click here .

Whatever your concern, we have broken down everything you need to know about case study competitions , from scratch:

  • Challenge Yourself With These B-school Competitions
  • Case Study Competitions- Details, Winning Strategies, And More!
  • Cheat Sheet To Crack Hiring Challenges And Case Competitions
  • How To Win Business Case Competitions: The Secret Revealed
  • Why MBA case competitions are worth the hype!

Muskan Atar - IIM Lucknow

In pursuit of being a good product manager, she started participating in Case Competitions during her MBA. It gave her a mention in Forbes D2C Top 100 Competitive Leaders, but more than that it helped her build problem-solving and team-building skills. It also helped her become insensitive to results, and make a rational sense of them. Apart from PMing, she likes to write, watch movies, crack lame jokes and eat really good food.

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HOW TO SOLVE A CASE STUDY IN MANAGEMENT

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Case studies can be two types: a) case study with questions b) case study without questions a) Case study with questions Case will be given and some questions will be given at the end for which you have to answer after analyzing the case completely. In this method there won't be much problem as the complete case details are given, problem will be in front of you. Here you just have to answer the questions given below.

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The purpose of this study is to analyze the ability and students' difficulties in solving mathematical problems. This study is a qualitative research with the number of participants-32 students consisting of 16 male students and 16 female students with an age range of 12-13 years. Data were collected by observation, interviews, and tests of social arithmetic problems. The results showed that junior high school students have low ability in solving mathematical problems. The low ability of students' mathematical problem solving is caused by several factors, namely (1) students can not understand the keyword of social arithmetic problem; (2) students can not develop problem solving strategy based on problem in question; (3) students easily give up in the face of every difficulty and error; (4) students do not like to read long and unclear questions in reading questions; (5) students are not careful in the calculation process; (6) the student is wrong in taking and determining the concept or strategy of completion; and (7) the students did not verify either in terms of concepts, strategies, calculations, and answers. In subsequent research, our objective is to focus more on student activities in solving mathematical problems.

meera kukade

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Exploit methods of arithmetic operations on numeric features and perform transformations, difference expansion watermarking techniques. To minimize distortions. Whereas, in RRW, The watermark information is normally embedded in the LSB of features of relational databases. To protect the database from being tampered, another reversible watermarking technique proposed in is based on difference expansion and support vector regression (SVR) prediction. To provide ownership proof, the intention behind the design of these techniques. To modification attacks as any change in the expanded value will fail to detect watermark information and the original data, such techniques are vulnerable. In a proposed robust and reversible solution for relational databases, Genetic algorithm based on difference expansion watermarking (GADEW) technique is used. Increasing watermark capacity and lowering false positive rate, GADEW improves upon the drawbacks mentioned above by minimizing distortions in the data.

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SpeakHR

Business Law Case Studies with Solutions

  • Post author: myspeakhr
  • Post category: Case Study
  • Reading time: 5 mins read

Discussed here is the Business Law Case Studies with Solutions. Business Law is also known as Legal Aspects of Business, Commercial Law etc. Here we have given short case studies along with solutions in business law. These simple case law in commercial law contains cases related to Contract Act 1872, Sale of goods Act and Consumer protection Act with solutions. All the 3 Acts discussed here is majorly used in business transactions. These short case studies on commercial law with answers will be helpful for students of MBA, BBA, B.com and Law. These case studies and solutions are explained in very simple words without much difficult legal terms for the benefit of the students.

Below is the Business Law Case Studies with Solutions.

I. Indian Contract Act Case Studies

1. case study on basic contract act.

“A gives an offer in the newspaper for the sale of his HP laptop for Rs. 15000. He also stated that Those who are willing to purchase can send a message to his mobile.”” In this simple case consider the following situation and discuss the solution:

a) B was interested to purchase the laptop and sent a message stating that he wish to purchase for 12000. Was it an acceptance is given by B-

No it was not an acceptance It can be termed as counter offer. If feasible A has to give acceptance.

b) B was interested to purchase the same but he asked C to message on behalf of B. and C messaged as follows

“My friend B is interested to purchase your laptop for 15000”  . Here is this a valid Acceptance? is A binded by the acceptance.

No this is not a valid acceptance. The acceptance needs to be given by the accept-or itself. Hence A is not binded by the action of C.

c)  B who is much interested in purchasing the laptop had called Mr.A and given the acceptance through his phone. Is A obliged for acceptance given by B.

The acceptance must the given by the mode prescribed by the offer-or only. Hence in the given case the acceptance given by B through telephone is not an acceptance.

2. Case study on Valid Contract

Mr. X invited Mr. Y his business partner for X’s sisters marriage. Y accepted the invitation in this ground X booked a table in a costly hotel where the marriage takes place. Due to some reason Y could not attend the function. What type of contact is this. Is this a valid contract. Justify your answer.

This is not a valid contract on the following basis:

a. This is a social agreement. The agreement is not created with an intention to create legal relationship rather to create a social relationship.

b. There is no consideration involved in the contract hence it is not a valid contract.

II. Consumer Protection Act Case Studies

3. case study on who is a consumer.

a. Mr. A bought a printer from an electronics store for using it at home. The TV was defective. Is Mr. A a consumer?

Yes Mr. A is a consumer as he purchased the printer for his own use.

b. Balu is a distributor for computer accessories. He bought 100 pen-drives for selling to other computer vendors. Is Balu a consumer?

Balu is not a consumer as he has obtained accessories for resale.

4. Case study on Restrictive and Unfair trade practices

Mr. X went to a electronic shop to purchase a TV for his newly built house. He asked the information about Samsung 40 inches LED TV to the shop keeper. The shop keeper being a dealer of other brands misguide the customer stating that Samsung had planned to stop the production of 40 Inch LED TV’s. The shopkeeper made the customer believed the same and advice him to purchase some other brand.

The act of Shop keeper is Restrictive trade practice or Unfair trade practices?

The act of shopkeeper is a unfair trade practice as he had mislead the customer with a motive to increase his sale.

III. Sale of Goods Act 1930 Case studies

5. case study on sale or agreement to sell.

On 1st March 2017, Alex agreed to sell his car to Beny for Rs. 80,000. It was agreed between themselves that the ownership of the car will transfer to B on 31st March 2017. when the car is gets registered in Beny`s name. Justify whether it is sale or agreement to sell.

It is an agreement to sell and it will become sale on 31st March when the car is registered in the name of Beny.

6. Case study on Warranty

Anay purchased a second hand typewriter from Balu. Anay used it for sometime and also spend some money on its repairs. The typewriter turned out to be stolen one and as such Anay had to return it to the true owner chand. Is it a breach of Warranty or not. What remedy will Anay get?.

It is a breach of warranty. It is a implied warranty as to quite possession. It was held that Anay could recover damages from Balu amounting to the price paid and the cost of repair.

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Essay Assignment Writing Tips for Students of MBA, Masters, PhD Level

Marketing Management Case Studies with Answers

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Marketing management is a very common and popularly studies specializations in business management. A lot of business management memes degree course like MBA, BBA, etc. are offered by leading business schools, and universities run the world.

Marketing Management Case Studies with Answers by Casestudyhelp.com

Many institutes also offer diploma courses in various business management specializations. Writing case study assignment papers is a very important task for the marketing management specialization student of business management degree course.

The grades you get in these degree courses have a lot of importance in their academic as well as management professional career in the future. It needs a lot of research, studies, and analysis to write the Marketing Management Assignment papers.

Thus, students always do not get enough time to write all these assignments on their own. Moreover, a lot of experience and professional touch is always to be given to your case study answer paper for getting higher grades.  Thus, they definitely need the best online case study report writing services from the most reliable provider in the sector. They will give the best professional touch to all your marketing management case study assignment papers. Thus, you will naturally get the highest grades with their highly professional online services. Marketing management itself is a very vast subject of specialization and has a lot of topics to discuss. In this blog, a few common marketing management case study topics are to be discussed.

What Are Common Marketing Management Case Study Answer Topics?

  • Market Research: It is the very preliminary stage of marketing management. It is the extensive tidy ad research of the area where you want to set up your company. Good market researchers should be employed to do this market research work on a large scale.
  • SWOT Analysis: These are the 2 internal and the 2 external factors that directly affect the business of any organization. Here S and W stand for the strengths and weaknesses of any organization and these 2 are the internal factors of the company. O and T stands for external opportunities and threats of the organization. All these 4 factors should be thoroughly studied before starting your business in any area.
  • PESTL Analysis: These are also various factors that influence the business and operations of any company at any place. P, E, S, T, L stand for political, economic, social, technical and legal factors influencing any business organization. These 5 factors are always extremely important for any business.
  • Market Segmentation: It is a very popular method in marketing management where the target market is segmented or divided into various parts as per the purchasing power, religion, culture, taste, custom, etc. Of the target customers.
  • Market Survey: This is an extensive survey of the target markets where you are planning to establish your business. The marker surveys us to be done with the various questions to be asked to the target consumers. In this way, you can get a crystal clear idea about the exact needs, and you can pan your product that way.
  • Market Forecasting: It is the statistical models by which you can forecast the future profits of your company. You need to apply the best forecasting methods here to get the best results.
  • Market Logistic and Supply Chain : It deals with the transportation of the goods from one place to another inland as well abroad by various transportation methods.
  • The Market is Posting: This is the method by which a newly launched product can be properly posited in a new market. Here you need to acquaint your target customers regarding the benefits that they will get by using the products or availing the services offered by your company.
  • Building Brand: It is another very important part of marketing. Every new product launched in the market belongs to any particular brand or company. This new product from a new brand needs to be transported to the target consumers. This will build very strong goodwill in the market for the new product brand. This helps the company to become an MNC from a medium sized one.
  • Corporate Social Responsibility (CSR): Every company has a basic responsibly about the products it is offering. These offered products or services need to serve people of the society positively. Thus, you never offer any product or service that might harm your company.
  • Market Ethics: There are certain ethics and laws for marketing management. You need to abide by these laws and ethics in any country where you are operating.

A lot of practical and relevant examples are to be given from the present industry to write the answers of the marketing management case study assignment papers on all the topics mentioned above. The students are not enough experienced to give the best examples. Thus, you need the top Case Study Assignment Help online service for getting the highest grades in these case study papers. In all the case study questions on marketing management mentioned above, you will be given the issue of any particular company.

You need to solve this business issue based on market management your analytical skill, knowledge, and experience. In order to add more experience and industrial touch, you need to avail the best case study writing online services from a reliable and trustworthy provider in this sector. The experts will also supplement these answers with the top relevant examples from the current industry. All these case studies are to be solved analytically with proper examples. The examples of various multinational companies (MNCs) are to be given in these papers. Thus, it will be easier for your assessors to understand the exact meaning of your case study answer papers. You also need to state the valid reasons with explanations, why you chose that particular solution to the given case study issue. Your answer needs to be very much practical and logical so that they can give you good grades. These are the best tips to write well.

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    MBA Case Studies - Solved Examples. Prepare for B-school admission rounds, with these MBA case study examples. It is common for B-schools to incorporate a case-based discussion in the group exercise round or give a case study in a personal interview. So, here we have presented two popular MBA case study examples, with analysis and solution.

  6. 8 Tips to Help You Prepare for the Case Method

    Here are eight tips that I hope will be as helpful to you as they have been to me. 1. Develop Your Viewpoint. Effective and efficient case prep is, at least for me, the most challenging part of the whole experience. You can easily spend 2-3 hours on a case if you focus on every detail and supplementary piece of reading.

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  8. The HBS Case Method

    That skill - the skill of figuring out a course of inquiry, to choose a course of action - that skill is as relevant today as it was in 1921.". Pioneered by HBS faculty, the case method presents the greatest challenges confronting organizations and places the student in the role of the decision maker.

  9. Case Study Method: A Step-by-Step Guide for Business Researchers

    Case study research consists of a detailed investigation, often with empirical material collected over a period of time from a well-defined case to provide an analysis of the context and processes involved in the phenomenon. The phenomenon is not isolated from its context (as in positivist research) rather is of interest precisely because of ...

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    Table of content: Framework to solve case studies. Step 1: Identify the problem statement. Step 2: Propose solutions with a pinch of creativity. Step 3: Establish the scale and impact of the solution. "Case study competitions" - Something that is arguably one of the most valuable parts of your MBA life. But this may be daunting for many.

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  16. HOW TO SOLVE A CASE STUDY IN MANAGEMENT

    Here you just have to answer the questions given below. The method to solve this type of cases is:- • Start with an introduction wherein you will cover the complete case. • Answer the questions one by one in a clear manner (*) • The length of your answer must depend on the marks assigned for that question.

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    Business Law is also known as Legal Aspects of Business, Commercial Law etc. Here we have given short case studies along with solutions in business law. These simple case law in commercial law contains cases related to Contract Act 1872, Sale of goods Act and Consumer protection Act with solutions. All the 3 Acts discussed here is majorly used ...

  19. How to solve Case Study in mba, how to solve case study ...

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    Marketing management is a very common and popularly studies specializations in business management. A lot of business management memes degree course like MBA, BBA, etc. are offered by leading business schools, and universities run the world. Many institutes also offer diploma courses in various business management specializations. Writing case study assignment papers is a very

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    How To Solve Case Study In Bba. Accuracy and promptness are what you will get from our writers if you write with us. They will simply not ask you to pay but also retrieve the minute details of the entire draft and then only will 'write an essay for me'. You can be in constant touch with us through the online customer chat on our essay ...

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