In a way, influencer marketing was like word of mouth, albeit on a larger scale and over a digital platform. Kobe’s business model. Kobe was established by Leong and co-founder Cha Lin in 2016. The name ‘Kobe’ was a playful twist of the phrase ‘kǒu bēi’, 口碑 (translated as ‘word of mouth’) in Mandarin Chinese. The firm’s ...
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In a way, influencer marketing was like word of mouth, albeit on a larger scale and over a digital platform. Kobe’s business model. Kobe was established by Leong and co-founder Cha Lin in 2016. The name ‘Kobe’ was a playful twist of the phrase ‘kǒu bēi’, 口碑 (translated as ‘word of mouth’) in Mandarin Chinese. The firm’s ...