IMAGES

  1. kobe influencer marketing case study

    kobe influencer marketing case study

  2. kobe influencer marketing case study

    kobe influencer marketing case study

  3. kobe influencer marketing case study

    kobe influencer marketing case study

  4. Case Study: Kobe Influencer Marketing

    kobe influencer marketing case study

  5. kobe influencer marketing case study

    kobe influencer marketing case study

  6. kobe influencer marketing case study

    kobe influencer marketing case study

COMMENTS

  1. Kobe Influencer Marketing

    In a way, influencer marketing was like word of mouth, albeit on a larger scale and over a digital platform. Kobe’s business model. Kobe was established by Leong and co-founder Cha Lin in 2016. The name ‘Kobe’ was a playful twist of the phrase ‘kǒu bēi’, 口碑 (translated as ‘word of mouth’) in Mandarin Chinese. The firm’s ...