law firm introduction letter sample

Law Firm Introduction Letter Template

Your company has been looking to collaborate with a law firm for some time now. Recently, the concerned authorities at your company have been able to draw a beneficial deal with a law firm.

Now you should issue an introduction letter of the said law firm in order to introduce them to the workforce at your office. You should use a formal tone for this letter. In this letter, you should mention the professional credentials of the selected firm.

You may also mention any notable legal battles that the said firm has won that have made them suitable for the job at hand.

Letter Template: 1

Date:

Dear [Recipient Name]

I (mention your name) like to introduce our Law office, which has been operating as a new entity in the legal advisory market since (mention years). We believe in the three basic pillars of our services i.e. professionalism, effectiveness, and complexity of solutions for our clients are fundaments for any legal advisory.

In our work, we focus on staying current with the legal environment not only from domestic resources but also from abroad. Experience gained in legal practice since (mention years). We do actively participate in publication activities.

Our connection of knowledge of the local and European environments seems to be the right direction in legal consultancy. We believe our services based on proficiency and qualifications are the pillars of success.

We are now looking forward to helping our public from here (mention place name). We love to welcome you all. It is because of you we are standing in this position now. Keep supporting us.

You can reach us anytime at (mention phone number) or through an email (mention email address). For more information, you can visit our website (mention link) or directly come to our office and contact us. We are looking forward to helping you all. Thanks in advance.

[Sender Name]

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Cover Letter Advice & Samples

Cover letter advice and samples.

Section Menu

Draft your cover letter knowing it is your first writing sample.
Understand that a cover letter should persuade the reader.
Use the cover letter to “connect the dots” of your experiences.
Resist the temptation to restate your resume.
Keep your cover letter to one page.
Use the font style and point size that match your resume.
Remember that the reader is busy: less is more.
Ensure your cover letter is error free.

Cover Letter Construction

Address block and salutation.

Address the cover letter to an actual person.
Research websites or call employer to determine recipient’s name.
If you cannot find the name of a hiring contact, address your letter to the head of the unit, department, or office.
While this is the least-preferred option, you may address your letter to “Dear Hiring Committee” if you cannot locate the name of an actual person.
For firms, address your letter to the recruiting director. For larger firms, contact information for recruiting directors is available at www.nalpdirectory.com in the Basic Information section.
In the salutation, include the recipient’s title and last name (e.g., “Dear Ms. Raintree”) or write the recipient’s entire name (e.g., “Dear Jamie Morales”).

Paragraph One

Tell the employer who you are and what you are seeking.
Highlight (past, present, and future) geographic connections.
Indicate if you have talked to students/faculty/friends/alumni who speak highly of the organization.

Paragraph Two

Show that you understand the employer’s mission/practice, the work its attorneys do, and the clients it serves.
Demonstrate your proven interest in and connection to that mission/practice, work, and clients.

Paragraph Three

Describe skills you will contribute to support that mission/practice, work, and clients.
Provide evidence from your experiences and coursework.

Paragraph Four

List the documents included with the letter.
Tell the employer how to get in touch with you by email, telephone, and mail.
Convey your availability for a conversation, mentioning upcoming trips to the area.
Thank the employer for considering you.
Mention availability of Yale summer funding, if applicable.
Optional: Promise that you will follow up in a few weeks if you think the employer would appreciate the diligence.

Sample Cover Letters (PDF)

First Year Student Examples | Second Year Student Examples | Third Year Student Examples

Lawyer Cover Letter Example (w/ Templates & Tips for 2024)

You've come a long way to reach your legal goals.

From your early dreams to helping justice thrive to making a career in the world of law, your journey has been amazing.

But as you’re preparing for your next big professional step, there's a challenge: writing a great lawyer cover letter.

We don’t blame you; showing off your legal skills can be tough.

That’s why, in this article, we'll help you create a cover letter that highlights your skills and gets you closer to your dream legal job.

Here’s what’ll cover:

An Outstanding Lawyer Cover Letter Example
5 Essential Steps to Crafting a Top-tier Legal Cover Letter
3 Lawyer Cover Letter Tips

...and much more!

Lawyer Cover Letter Example

5 Steps for the Perfect Law Cover Letter

You've just had a glimpse of what a stellar cover letter looks like, and now you're well-equipped to craft your own .

It's as simple as following a few straightforward steps to make it shine, starting with:

#1. Put Contact Information in the Header

Your cover letter should start with your contact information neatly placed in the header, just like on your resume.

Here's what you should include:

Full Name: Your complete name should be at the top of the page.
Professional Title: Tailor your professional title to match the precise job you're seeking. Hiring managers juggle applications for several roles at the same time, so making the position you’re interested in clear can help make their lives easier.
Email Address: Opt for a professional and straightforward email address, like a combination of your first and last name. Those quirky high school email addresses won't cut it. (e.g., [email protected] is good, but [email protected] isn't)
Phone Number: Ensure the number you provide is accurate for easy contact. If you're applying for an international position, include the appropriate dial code.
Location: Typically, your city and state or country suffice. However, if you're pursuing a remote position or considering relocation, make that clear in your lawyer cover letter.
Relevant Links (Optional): You can include links to pertinent websites or social media profiles, such as your LinkedIn.

Next, it's time to include the hiring manager's details:

Company Name: Specify the name of the company you're applying to.
Hiring Manager's Name: If possible, identify the hiring manager for the department you're interested in. You can check the job listing, the company's website, or their LinkedIn page to find this information.
Hiring Manager's Title: If you discover the name of the hiring manager for the specific job listing and realize they're the head of the department, use that instead of "Hiring Manager."
Location: Mention the city, state, or country, particularly for globally operating companies. If you want to be more specific, you can add the company's exact street address.
Email Address (Optional): If available, include the hiring manager's email address.
Date of Writing (Optional): Consider adding the precise date when you composed your cover letter for a professional touch.

#2. Address the Hiring Manager

After jotting down all the necessary contact details, ensure you address your cover letter to its intended audience.

And, skip the old-fashioned "To Whom It May Concern" while you’re at it.

The way you address your cover letter can set a positive tone with the recruiter, especially if you give it some thought.

Start with a bit of digging around. Scour the job advertisement, law firm's website, or LinkedIn profile to pinpoint the person in charge of hiring for the position you're eyeing. A bit of effort can help you discover their name and email contact.

Next, greet them respectfully. Opt for Ms. or Mr., followed by their surname. If you're uncertain about their gender or marital status, simply use their complete name. For instance:

Dear Mr. Thompson,
Dear Jordan Thompson,

If you can’t find out their details, though, no worries! You can address your letter to the specific department or the law firm more broadly:

Dear Legal Department,
Dear Legal Hiring Committee,
Dear HR Selection Team,
Dear Lead Attorney,

#3. Write an Eye-Catching Opening Statement

Hiring managers often spend just seven seconds scanning an application to decide whether it’s worth their time and attention.

So, it's crucial to grab their attention fast with your lawyer cover letter.

Start your cover letter with your name and why you're interested in the legal job. Show your passion for law to make them want to know more about you.

Researching the law firm also helps. Knowing about their work and values lets you show what a great fit you’d be for the job. Not to mention, it proves you're really interested in this specific role, not just any role out there.

If you've got lots of legal experience, mention an important achievement , like a big case you've won, or special skills you have that are relevant to the position. But remember to keep your introduction short. Your aim is to get the hiring manager to read the rest of your cover letter.

Check out our other cover letter examples to write an attention-grabbing opening paragraph.

#4. Use the Cover Letter Body for the Details

The main part of your legal cover letter lets you explain why you're the right fit for the job in more detail.

The trick here is to not merely repeat your lawyer resume. This is where you get to put your top legal skills and experiences into the spotlight. Your goal? To show the hiring manager you're the best choice among all the candidates.

For starters, mention any big achievements in law and explain how you accomplished them or what skills it took you. Let the job ad guide you through for the best possible outcome. For example, if the role you’re gunning for is related to intellectual property law, focus on your knowledge of that instead of other law areas.

Additionally, show that you know about the firm's big cases or how they work. This proves you're really interested in working with them and that you fit their culture.

End by showing how passionate you are about the role. Say how you believe you can add value to their team with your legal skills and experience.

Also, make sure to avoid making any of these common cover letter mistakes to make sure your application is spotless.

#5. Wrap It Up and Sign It

Ending your cover letter is like giving a strong closing in court.

Make sure your ending leaves the hiring manager convinced about your abilities and interested in calling you in for an interview. It should build trust in what you offer and remove any doubts that you may not be the right fit for the role.

Your cover letter’s ending is your time to summarize your top legal skills and why you're a great fit for their team. Alternatively, talk about your biggest achievements or the unique things you can bring to the table.

After that, urge the hiring manager to take the next step by including a call to action. That could be a chat or an in-person meeting. This shows you're invested in the position and could help you get an interview.

Finally, when you sign off, stay professional. End with a simple sign-off and your full name. For example:

Should you wish for further clarification or insights regarding my legal qualifications, please reach out via the provided email or contact number. I eagerly anticipate the prospect of delving deeper into how I can contribute to your esteemed legal firm.

Yours sincerely,

If you feel "Yours sincerely" is rather commonplace, here are some alternative sign-offs tailored for the legal profession:

In utmost respect,
With appreciation,
Thank you for your due consideration,

3 Essential Law Cover Letter Tips

You've mastered the cover letter fundamentals! Let's step it up and delve into some key cover letter tips specifically designed for lawyers to make your letter truly stand out:

#1. Match Your Resume

When applying for a legal position, consistency is your best friend.

Make sure your cover letter matches your resume visually as much as it matches it in content quality. This will help you come across as attentive to detail and well-organized.

Your name and contact details should sit tidily on the page. Also, keep your fonts and their sizes uniform throughout both documents. Remember to also adjust the margins and space between lines to keep your cover letter to a single page .

Ready to make a great impression?

Or Use A Cover Letter Template Instead

Starting from scratch can be a drag.

Take advantage of our cover letter templates for a swift fix. Together with our free resume templates , they can be the solution you’ve been looking for.

Made hand-in-hand with global hiring pros, they hit all industry marks and just pop. Go on, match that resume with style!

#2. Emphasize Your Achievements

Highlighting your achievements isn't just about a humble brag; it's about showcasing the tangible results of your dedication and expertise.

When hiring managers sift through stacks of cover letters, they're not just looking for claims. They want evidence. They want to see that spark of exceptional talent and commitment. Achievements offer a snapshot of what you've accomplished and hint at what you're capable of achieving in the future.

Now, here's the tricky part. While your resume might list your achievements in bullet points, your cover letter should weave them into a compelling narrative. Think of it as telling a story, where your achievements serve as key plot points and demonstrate your ability to handle challenges and achieve results.

For instance, instead of just stating you led a high-profile case, delve a bit into the complexities of the case and how your innovative approach made a difference. Link these accomplishments directly to the requirements of the job you're applying for. This not only reinforces your capabilities but also illustrates your deep understanding of the role.

#3. Add Any Relevant Links

Including relevant links in your cover letter is like opening a door for hiring managers to step right into your professional world. While your resume provides a structured outline of your career journey, links offer a more dynamic glimpse into your accomplishments, be it published articles, notable cases, or a well-curated LinkedIn profile.

Imagine the hiring manager's perspective. They’re intrigued by your cover letter and think you might be a good fit. Now, instead of Googling you or hunting down that specific case you mentioned, they have instant access via a link you provided. It's immediate, efficient, and showcases your proactive nature.

Links also offer a chance for you to steer the narrative. By guiding hiring managers to specific pages or platforms, you're highlighting the parts of your career you're most proud of. It might be a detailed portfolio, showcasing your prowess in legal briefs, or perhaps glowing recommendations on your LinkedIn profile.

Key Takeaways

And that’s all there is to crafting a stellar lawyer cover letter! Hopefully, you’re on track to secure that ideal legal position in no time.

But before you send off your cover letter, here are some main points from our article:

Start your lawyer cover letter by detailing both your contact information and that of the hiring attorney or law firm's HR representative. Ensure your details are accurate so that they can reach out to you for a potential interview.
The opening paragraph of your lawyer's cover letter should capture the interest of the hiring party, compelling them to continue reading.
In the main section of your cover letter, emphasize your most notable achievements and skills that align with the legal role you're pursuing.
It's effective to include a persuasive call to action towards the conclusion of your law firm cover letter, prompting the hiring party to consider calling you or arranging an interview.
Maintain a consistent design between your cover letter and resume. If you're short on time, think about using one of our resume and cover letter templates for a cohesive appearance.

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How to Write Cover Letter for Law Firms: Samples & Writing Tips

Table of Contents

As you might already know, law firms’ application process is quite different from other types of jobs. While most employers send out CVs, cover letters are treated differently here and the rules are stricter. The cover letter plays a key role in a person’s resume or CV – it attracts the eye first and gives plenty of information to the person who will read it. However, if you’re looking for writing tips on how to write a cover letter for law firms (and even better – how to write an amazing cover letter), then keep reading!

1 . Portray Excellent Communication Skills

In order to be considered for a position as an attorney, you must demonstrate your ability to interact with individuals from different backgrounds. You’ll frequently communicate with your clients, the opposing legal team, expert witnesses, and your staff. Therefore, it’s crucial that you demonstrate to the hiring manager in the cover letter your great communication skills.

Describe your abilities in both written and spoken communication to accomplish this. The more written and spoken samples of each sort of communication you

2. Name your motivation & Curiosity Factors

Legal counselors are continuously searching for up-and-comers who have serious areas of strength for a record of progress, however, they likewise need to ensure they’re recruiting people with the drive to continue to learn. To show that you have the stuff to find true success as a lawyer, feature your scholarly interest and inspiration in your cover letter. For instance, make sense of how you arranged for tests by perusing ongoing case points of reference or how you routinely go to systems administration occasions facilitated at nearby law offices

3. Customize your Cover Letter

Law offices are accustomed to getting cover letters — so many of them as a matter of fact, that they’re much of the time just skimmed over and not offered the consideration they merit. To get seen, you want a stellar opening line and modified content framing why you need to work for their firm. To compose a compelling opening line for a law office introductory letter:

Contact individuals working at the office through LinkedIn and request guidance or help in creating your resume/ cover letter. Utilize explicit models from past work encounters that feature how you can add to this specific organization’s objectives. Request somebody who works there what perspective from the gig they saw as generally fascinating/testing. Utilize this data as motivation while expounding on why you need this position.

4. Proofread your Cover Letter

While going after a job as a lawyer, it is essential to have areas of strength for language and legitimate sentence structure. In your cover letter, you’ll need to keep away from any slip-ups in spelling or grammar. Recall that businesses will take a gander at your composing style and check whether you have the fundamental abilities required for the gig prior to welcoming you for an interview.

Samples to get an overview on how you can curate the perfect newsletters 1. Sample cover letter of Harvard Law School 2. Sample cover letter provided by Columbia Law School 3. 11 samples of cover letter BU education 4. Samples by KU Law

Summing up There are a lot of things that will improve your odds of getting a job at a law firm. Among them are top-notch grades, proficient writing skills, and outstanding professional experience. But even if you have all of those assets working for you, you’re still not guaranteed a job in a firm. You still need to impress the firm by submitting an application. For your application to be effective, it needs to be professionally written.

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Accident And Injury Attorneys

Abogados De Accidentes

Letter to Prospective Clients

Welcome to Law Office of Cohen & Jaffe, LLP. My name is Richard Jaffe, Founding Partner, and I’d like to take this opportunity to introduce myself and give you some insight into what our firm stands for. I practice personal injury law in the State of New York, primarily in the New York City Metropolitan Area and surrounding counties, as well as Long Island including Nassau County and Suffolk County. We’ve based our business model on four core principles that we feel define who we are as a company. I’m confident you’ll find these beliefs & standards are what separate us from other law firms.

Accessibility

Working with the Law Office of Cohen & Jaffe, LLP is more than a client-attorney transaction. It’s a partnership. We believe in being accessible and within reach of our clients 24/7. I make it my personal duty to return calls and correspondence promptly, while ensuring each and every client knows they are very important to us. Our personal injury law firm keeps a manageable caseload at all times in an effort to provide a higher standard of personalized service with in-depth research and due diligence towards educated, informed decisions. My team works closely with all clients to provide honest, friendly service and an overall positive legal experience with favorable results, no matter what the nature of your case may be. Clients will find our entire legal branch to be incredibly knowledgeable in their respective specialties while proving qualified to offer sound advice and guidance every step of the way.

Affordability

It seems very few law firms tout their low rates these days. We’re on a mission to change that. As a local Long Island personal injury attorney , I believe in helping those in my community and not taking advantage in their time of need. Although there are inevitable costs involved when hiring an attorney, it is often far less expensive than not doing so. Acting alone without proper legal counsel will almost always lead to costly problems and unsavory case results. To make your time with us more affordable, we offer flat fee arrangements, instead of the staggering expense of hourly rates. Additionally, we are always available for free or low-cost consultations. Law Office of Cohen & Jaffe, LLP will work with you to ensure you receive top-notch legal guidance & services without spending a lot. We also accept credit cards and will entertain payment plans and discounts, depending on the nature of your case. And as always, there is never a fee for personal injury cases unless, of course, you recover from the injuries sustained before the verdict is established.

Open & Honest Representation

Here at Law Office of Cohen & Jaffe, LLP, we believe honesty is the single highest priority in our partnership with clients. As an attorney, it is my sworn duty to act in the best interest of my clients within the bounds of the law. For some, that comes in the form of guidance, consultation, courtroom representation, education or even hand holding. When working with us, you’ll always hear the complete and honest truth, regardless of whether or not you want to. With decades of combined legal experience on the professional stage, a dedicated team of expert accident lawyers and a sterling track record, Law Office of Cohen & Jaffe, LLP may very well be your best line of defense. However, not every case was meant to be won and you can depend on us for an honest assessment, no matter what. In exchange for our unprecedented transparency, we ask our clients to do us the same courtesy. Together, we will ensure success, one way or another.

The Client’s Right

Simply put, clients deserve more. As previously mentioned, we feel the term “client” exudes a distance and lack of personal relationship. While that may be acceptable for other law firms and businesses, Law Office of Cohen & Jaffe, LLP believes in partnerships and genuine dedication to those who choose to work with us. Clients have the right to access the entirety of our knowledgeable staff. They have the right to be treated with the highest level of honesty, confidentiality, respect and compassion. They deserve an attorney with their best interests in mind–someone who cares for their well-being on a personal level. Clients also have the right to know the specifics of pricing and services before signing-on, with detailed explanations of each. Many personal injury attorneys act as though they are above such basic customer service practices. I beg to differ and welcome you to experience what working with a true legal partner should be.

If you have any questions, please feel free to contact me directly by calling 866-878-6774 or stop by our office any time.

Yours truly,

Richard Jaffe, Esq.

Rich practices law in the State of New York. Within New York he practices primarily in the following counties: New York, Brooklyn, Queens, Bronx, Staten Island, Westchester, Orange, Putnam, Nassau and Suffolk. Technically, Brooklyn is known as “Kings County,” and Manhattan and New York City are known as “New York County.” Staten Island is known as “Richmond County.” These counties make up the New York metropolitan area.

You agree to text with Cohen & Jaffe. Terms and privacy policy can be found at https://www.cohenjaffe.com/privacy-policy/ . Text and data rates may apply.

The information provided on this website does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this site are for general informational purposes only. Information on this website may not constitute the most up-to-date legal or other information and may not be applicable in your jurisdiction.

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Letter to Prospective Clients

My name is Bruce Blaylock and I’d like to welcome you to our law practice. I want to introduce myself and explain what this firm stands for.

This is a full service law firm which protects the rights of injury victims and their families. We handle all types of injury cases, from the straightforward to the complex and the catastrophic.

You have worked hard to build your life and your world. It is completely unacceptable for somebody else’s negligence to put that all at risk. We are committed to protecting you and your ability to enjoy your life.

With that goal in mind, we have developed four pillars which we adhere to when providing our legal services.

Relationship Based

We recognize that a close working relationship between attorney and client is essential to a successful outcome. Our firm’s size and composition enables us to offer the personalized services necessary for serving each client’s unique needs.

That means that no question you might ask is too silly or irrelevant.

We want you to call when you have questions.
We want you to call us if there is anything you need clarified.
We are in the relationship business – we want to hear from you about anything that may be on your mind regarding this. That way, you will have the peace of mind necessary for you to be able to focus on your recovery.

It’s Personal

We never forget that injuries are personal. That knowledge forms the foundation for our “client first” approach to helping people who have suffered physical or psychological damage from an accident or negligence.

The first thing we do is make sure that all proper medical care and treatment is being provided to our client. We know a wide network of quality health care providers around the Maryland / Washington D.C. / Virginia area that can help make sure that the prospects for your immediate and long-term recovery are maximized.

We will guide you through the process. We want to make sure that you are never re-victimized by the legal system. Our 30 Day Client Satisfaction Assurance , our Client Bill Of Rights as well as our offer of a free initial consultation are just a few of the examples of our commitment to our “client first” approach.

We adhere to a high level of ethics and integrity, both personally and professionally. Those ethics are kept at the forefront of our minds as we work with our clients. We have created a Client Bill Of Rights that documents your rights as a client and our commitment to you.

In our increasingly litigious society, having an attorney with a reputation for honesty and trustworthiness can help get your voice heard. Unfortunately, there have been instances where individuals have filed fraudulent insurance claims in an attempt to obtain an undeserved recovery from an insurance company. As a result, insurance companies have gotten much tougher in responding to claims.

Our office represents only legitimately injured people. Insurance companies know this. Our reputation for honesty and trustworthiness means that when we represent someone, the insurance company can be assured that the case is a legitimate one, and that our client has truly been injured. This is one of the reasons our team is able to settle over 85% of our cases without ever having to file a lawsuit, let alone go to trial.

We emphasize practical, reasoned advice of the type that minimizes the disruption and inconvenience an unexpected injury case can cause.

When formal litigation or other dispute-resolution proceedings are necessary, we provide aggressive, high caliber advocacy.

Our rates are competitive and, since we employ legal assistants knowledgeable and skilled in the personal injury practice area, we are able to deliver cost-effective legal services.

We pay a high level of attention to developing and maintaining a personal and professional relationship with our clients, so that our past clients will always turn to us for any other legal needs that may arise for them in the future.

Our past clients are our source for the vast majority of new cases that are referred to us . We believe that is the highest compliment that a law firm can receive.

We are grateful for the opportunity to both represent and serve the community in which we live and work.

If you have any questions, please feel free to contact me directly by calling 1(888) 215-2968 or stop by our office any time.

Testimonial

This book pulls back the curtain on the insurance industry’s efforts to take advantage of injury victims. “11 Fatal Mistakes” is comprehensive and takes the reader through the entire claims process. If my best friend was in an accident, these...

– Attorney Thomas S. Rand, Esq.

Rockville, Maryland

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How To Welcome Your New Client

No matter what type of practice you have or the size of your law firm, welcoming a new client in a meaningful way remains important. Kicking off someone’s first experience with your business provides an excellent opportunity to showcase your customer service and start things off on the right foot. The initial welcome can help keep client expectations reasonable and build the trust and confidence that you need to succeed.

The welcome message is critical — it is one of the single most important communications businesses can send. Customers are five times more likely to engage with you in the first 90-100 days than at any other point. So, it’s very important that you have a dialogue with them at the onset not just the end.

A law firm’s primary objectives in developing and utilizing a new client welcome packet include (1) reinforcing the good decision the client made in hiring your law firm, (2) easing your client into the often new and unfamiliar world of the legal industry, and (3) providing all of the necessary information a client will need in one place.

There are many variables that affect the attorney-client relationship. Some of the most relevant include:

Some firms have their clients execute employment contracts in person and some firms send contracts in the mail or electronically to be signed remotely.
Some engagements are project-based, hourly, or worked off of a retainer and some engagements involve a contingency fee and last until the case is resolved, regardless of duration.
Some clients are businesses, where you work with an individual or a group of individuals authorized to act on behalf of the company. Some clients are individual people who have suffered an injury due to the negligence of a third party. Some clients are groups of people affected by a common issue.

SAY HELLO FOR REAL: WELCOME PACKET

Providing your client with easy-to-digest information at the inception of your working relationship will do a lot to ease their concerns. You can provide this information in hard-copy format or electronically (or both). Providing instructions, timelines, expectations, and more will help set your law firm apart from others in your field and define the parameters of your working relationship with your clients.

Make sure your law firm’s new client welcome packets are welcoming, professional , useful, and make a great first impression. A sleek, professional look and feel goes a long way toward showing the client that you are a financially solvent entity that has sufficient business to warrant the expenditure of marketing dollars on such handouts.

THE CORE COMPONENTS OF A LAW FIRM WELCOME PACKET

Welcome letter
Contact information sheet: provide contact information for the employees the client will be dealing with on a regular basis
Policies and procedures
Financial information sheet about billing rates, when to expect invoices, and potential firm expenses. This can even include a sample invoice.
Fee agreement/contract of employment
Authorizations

GIVE THEM STRUCTURE: REGULARLY SCHEDULED MEETINGS

Scheduling meetings in advance between you and your client, whether they are once a week, once a month, or once a quarter, avoids common lack of communication complaints. This allows you to get customer feedback on an ongoing basis during the course of your representation. Be sure to welcome and ask for constructive feedback from each client.

You can still provide your client with a variety of options for these meetings, including face-to-face, Skype, phone call, and more.

GIVE THEM SOMETHING TO REMEMBER YOU BY: SWAG

Sometimes the little things can make all of the difference. When a law firm provides free swag, if it is really cool and useful, the recipients take notice and find it memorable. Swag refers to branded tangible items that a business gives out as a form of advertising –including elements like the entity’s colors, logo, and tagline.

Many law firms buy swag in bulk and seek to use it year-round, but an easy way to differentiate your practice is to provide seasonal items. In the summer, you can provide branded beach towels, sunhats, portable headphones, Frisbees, and grilling utensils. I live in Houston, Texas and we always need more umbrellas, especially during tropical storm and hurricane season. A few expert tips include avoiding heavy, bulky items that are not easy to transport (like a paperweight) and providing something useful (like a travel first aid kit).

You can also take your swag to the next level by taking photos of your clients, staff, and others with your branded items for use on your website, social media channels, and other digital assets.

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How to write winning covering letters for law firms

targetjobs editorial team

Last updated: 24 Mar 2023, 17:42

When applying for a training contract or vacation scheme, your covering letter may be the first part of your application a law firm considers.

Your covering letter creates a powerful first impression, so make it easy for the recruiter to see that you have strong potential as a lawyer.

Many law graduate jobs at solicitors’ firms in the UK will ask you to apply for a training contract with a covering letter. Read this advice from recruiters at Slaughter and May, Cleary Gottlieb and Ince & Co, then follow our law cover letter template.

Some recruiters will want you to upload your covering letter as part of an online application form (such as Baker McKenzie and Jones Day), while others – usually smaller, high street law firms – will want you to send the letter alongside a CV (see our law CV example here ).

Cover letter template: see our annotated law covering letter sample for more tips and format examples .

How to write a law cover letter tip #1: use the letter to explain why you want to be a solicitor at that particular law firm

A covering letter is a golden opportunity to explain your motivations for becoming a lawyer and for applying to that specific firm. ‘My advice is to use the cover letter to introduce yourself and to explain why you are applying to that firm,' says Janine Arnold, trainee recruitment manager at Slaughter and May . ‘Be sure to include any additional information that you feel is relevant to your application.’

If you’re uploading a covering letter as part of a larger application form you should avoid repeating examples you’ve used to answer questions on the form. Give as broad a picture of your skills and experience as possible and only repeat something if you think it is particularly significant to that law firm. Your covering letter is an introduction to get the recruiter’s attention – a sample of your potential, if you like – not your overall application.

‘A well-written, succinct, persuasive covering letter crafted by an aspiring trainee solicitor who has really thought about the firm stands out,’ says Nichola Rowe, director of legal human resources at Cleary Gottlieb . ‘Ask yourself: what sets this firm apart from other law firms and how do my individual skills and experiences marry with that firm?’.

How to write a law cover letter tip #2: how long should it be?

A covering letter should be a maximum of one page, with a font size of 11 or 12. Slaughter and May ’s Janine Arnold agrees: ‘A lengthy covering letter is not necessary; aim for it to be no longer than one side of A4.' Remember that some firms will give a word count for the covering letter they want you to write as part of your application. It's important to stick to that word count. It shows that you can write succinctly and follow instructions.

Get the insights and skills you need to shape your career journey with Pathways. We’ll show you exactly what goes into a convincing cover letter, so you can give yourself the best chance of getting to the next stage of the application process.

How to write a law cover letter tip #3: the format law firms like

The best law cover letter examples have a clear structure, such as:

1. The introduction to your cover letter

Introduce yourself, explain what stage you are at in your degree course (including the university you’re attending), state that you are applying for a training contract and where you read about the law firm. This should only be a sentence or two.

2. A paragraph on why you want to work at that law firm

The second paragraph should cover why you want to be a solicitor and why you want to work for that law firm in particular. Highlight any experiences you’ve had that have convinced you that you want to be a solicitor, such as vacation schemes, open days or insight days. You can even mention mini-pupillages – it will impress graduate recruiters if you’ve put the effort into comparing the two sides of the legal profession, as long as you have good reasons for picking a career as a solicitor (this could come up at interview).

Make it clear why you want to work in the particular area of law that the firm focuses on. For example, if it’s a commercial firm you’ll want to draw on any work experience you’ve had at other commercial firms. Show off your research about the firm by explaining your interest in their main legal practice areas – don’t just say ‘I am interested in shipping law’, for example, but provide evidence of that interest.

You might also want to mention the firm’s training structure. Some firms will have compulsory seats, in which case you’ll need to show an interest in those areas. If you’ve chosen a firm that doesn’t have compulsory seats, or has no seat structure at all (such as Jones Day for example), then you could explain why this appeals to you above a more defined training contract structure.

3. A paragraph highlighting why you're a good fit for the law firm

Next, you need to pitch yourself to the recruiter. Make it clear that you are suited to a career as a solicitor: highlight achievements that show you have the competencies the firm has asked for. If the firm hasn’t specified exactly what it's looking for, see our article here on the skills most legal recruiters want from applicants. Don’t just say ‘I have good communication skills’ – you need to mention an achievement that hinged on your use of those skills.

4. The ending to your law covering letter

Close by referring the recruiter to your CV or application and stating your availability for interview(s) or assessment centre(s).

How to write a law cover letter tip #4: explain any extenuating circumstances

'Covering letters should also explain any mitigating circumstances relating to exam results and to address any questions that you may reasonably expect to arise from your application, such as any gaps in your CV,’ explains Janine.

How to write a law cover letter tip #5: proofread your cover letter before you hit ‘send’

Once you’ve put your covering letter together, don’t be tempted to rush it off. Ask friends, family and your university careers adviser to check it. ‘There is no good excuse for spelling errors, especially when you’re applying for a job that requires scrupulous attention to detail,’ points out a legal recruitment adviser at Ince & Co . ‘The number of applications we receive that contain errors is surprising. Your application is all we’ve got to go on, so you owe it to yourself to ensure it’s not let down by something so easily avoidable.’

Remember that law firms will be judging your ability to communicate professionally with clients on the professionalism of your covering letter – you’re making a pitch, just like you would do as a practising lawyer.

Legal recruiters at major law firms read through hundreds, if not thousands, of applications from aspiring trainee solicitors each year and will only spend a minute or so reading your covering letter. Some recruiters say that they make their decision paragraph by paragraph – if you haven't impressed upon them that you would be a good fit for their firm halfway through the cover letter, they might not even read the rest. Your covering letter creates a powerful first impression, so make it easy for the recruiter to see that you have strong potential as a solicitor by following the tips above.

In other news: Massive changes to the way solicitors qualify are on the horizon. Do you know how they will affect you? Find out here .

targetjobs editorial advice

This describes editorially independent and impartial content, which has been written and edited by the targetjobs content team. Any external contributors featuring in the article are in line with our non-advertorial policy, by which we mean that we do not promote one organisation over another.

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A Perfect Letter of Introduction [Examples]

By Status.net Editorial Team on June 14, 2023 — 15 minutes to read

How To Write a Letter of Introduction Part 1
Types of Introduction Letters Part 2
Letter of Introduction Template Part 3
Templates: Letter of Introduction for Job Seekers Part 4
Templates: Letter of Introduction for Networking Part 5
Templates: New Team Member Letter of Introduction Part 6
Employee to Customer Introduction Letter Template Part 7
Business Introduction Template Part 8
Tips for Writing a Perfect Letter of Introduction Part 9

A good letter of introduction can be a valuable tool in making new connections, whether for personal, professional, or business purposes. In this article, we’ll explore how to write a perfect letter of introduction.

To begin, it’s important to understand the difference between a letter of introduction and other forms of introductory communication. An introduction letter isn’t a cover letter – rather, it serves to establish relationships and spark interest.

Difference Between Introduction Letter and Cover Letter

An introduction letter is not a cover letter. While both documents are used to make introductions, they serve different purposes. An introduction letter is typically written to introduce yourself, your business, or a third party, whereas a cover letter is used when applying for a job or sending a proposal. In an introduction letter, you should briefly highlight your background, accomplishments, and goals, while in a cover letter, you should focus on how your skills and experiences relate to a specific job opportunity.

Introduction Letter vs. Letter of Recommendation

An introduction letter is also not a letter of recommendation. A letter of recommendation is written by someone who knows you well, like a former employer, teacher, or mentor, to vouch for your abilities and accomplishments. It often includes specific examples of your work and contributions, as well as why the person is recommending you for a certain position or opportunity.

Related: A Perfect Letter of Recommendation [8 Templates]

An introduction letter is written by you or on behalf of an individual or company to make an initial connection with others. While you might mention your skills and experience in an introduction letter, it doesn’t have the same weight or credibility as a letter of recommendation, since it lacks the endorsements from others.

Related: How to Ask for a Letter of Recommendation [Examples]

The Full Guide to Reference Letters [Best Templates]

An introduction letter is used to introduce yourself, your company, or a third party to others.
A cover letter is used when applying for a job or submitting a proposal, focusing on how your skills and experiences relate to the specific opportunity.
A letter of recommendation is a formal endorsement of your abilities and accomplishments, written by someone who knows you well.

Remember to use the appropriate type of letter for each situation and adhere to the specific guidelines and tone for each document: this will ensure your communication is effective and appropriate, increasing your chances of making a positive impression.

Part 1 How To Write a Letter of Introduction

Format and structure.

To write an effective letter of introduction, start with proper formatting. Use a standard font, such as Arial or Times New Roman, and set the font size to 12. Stick to a formal tone, and use single spacing with a space between paragraphs.

Greeting and Opening Remarks

Begin your letter with a professional greeting. If you know the recipient’s name, use “Dear [Name].” If not, use “Dear [Title]” or “To Whom It May Concern.” Your opening remarks should briefly explain the purpose of the letter and introduce yourself or the person you are introducing.

Related: How to Start a Letter (and Mistakes to Avoid)

In the main body of the letter, provide details about yourself or the person you are introducing. Focus on the key qualifications, skills, and experiences that are relevant to the recipient. This is also an ideal place to mention any mutual connections or shared interests.

Keep the paragraphs short and concise.
Highlight your achievements or expertise.
Use bullet points or tables to enumerate qualifications or experiences, if necessary.

Closing and Sign Off

To close the letter, express your gratitude to the recipient for their time and attention. Offer your assistance if they have further questions or would like additional information. Use a standard sign-off, such as “Sincerely,” “Best Regards,” or “Yours Faithfully,” followed by your full name and contact information (e.g., email, phone number).

Related: How to End an Email Professionally (Examples)

Remember to proofread your letter of introduction and ensure that spelling, grammar, and punctuation are accurate before sending it off.

Part 2 Types of Introduction Letters

Job-related introductions.

In job-related introduction letters, you are typically introducing yourself as a potential employee or applicant. This is useful when seeking new job opportunities, submitting your resume, or reaching out to potential employers. Your letter should showcase your skills, experience, and enthusiasm for the position while also expressing your interest in the company and its mission.

Networking Introductions

When networking, it’s important to make a great first impression by introducing yourself effectively. In a networking introduction letter, the goal is to establish a connection with an individual or a group within your industry. Mention your title, role, and any common acquaintances you may have. Also, highlight some of your accomplishments or notable experiences relevant to the people you’re introducing yourself to.

Agency or Freelancer Introductions

If you are an agency or a freelancer looking for clients, an introduction letter is a great way to showcase your services and expertise. The focus should be on how you can support the client’s needs and help them achieve their goals. Provide a brief overview of your industry experience, the services you offer, and some examples of successful projects or satisfied clients.

Team Introduction

In a team introduction letter, your objective is to introduce your team members to a new client, project team, or department. Detail the relevant qualifications, skills, and areas of expertise for each team member. This will help establish trust and confidence in your team’s abilities. Be sure to include contact information to facilitate further communication.

Letter of Introduction Examples

Part 3 letter of introduction template.

Dear [Recipient],

I hope this letter finds you well. My name is [Your Name], and I am writing to introduce myself to you. [Insert a brief sentence or two about yourself, such as your current position or relevant experience]. I am reaching out to you because [insert reason for writing the letter, such as expressing interest in a job opportunity or seeking to establish a professional relationship].

I am excited to learn more about your organization and explore opportunities for collaboration. Please feel free to reach out to me at [insert contact information] if you have any questions or would like to discuss further.

Thank you for your time and consideration.

Best regards, [Your Name]

Templates for various types of introduction letters:

Part 4 Templates: Letter of Introduction for Job Seekers

When you are seeking a new job, it’s essential to introduce yourself professionally. Here’s an example of a letter of introduction for job seekers:

Dear [Recipient’s Name],

I hope this message finds you well. My name is [Your Name] and I am writing to express my interest in the [Job Title] position at [Company Name]. I came across your job posting on [Job Board/Website] and believe my skills and experience make me an ideal candidate.

Throughout my career, I have worked on various projects focusing on [specific skills or subject matter]. At my previous job at [Previous Company Name], I [describe a significant achievement or responsibility]. Additionally, I am skilled in [list relevant skills] and have experience using [software or tools related to the job].

I have attached my resume for your review, which includes more information on my background and qualifications. I would appreciate the opportunity to discuss my suitability for the position during an interview. Please feel free to contact me at [Your Email] or [Your Phone Number] to schedule a meeting or for any further information.

Thank you for taking the time to consider my application. I look forward to hearing from you soon.

Sincerely, [Your Name] [Your Email Address] [Your Phone Number]

Related: Best Job Interview Request Email Responses (Examples)

Subject: [Your Name] – [Target Job Title]

I came across the [Job Title] opening at [Company Name] and after reviewing your company’s impressive accomplishments in [Industry], I believe that my [Number of Years] years of experience in a similar role make me an ideal fit.

Enclosed is my resume, which highlights my expertise in [Specific Skills or Accomplishments]. I am confident that my experience in [Area of Expertise] would make a valuable contribution to your team.

[Optional: Mention any mutual connections, if applicable.]

I would welcome the opportunity to discuss my qualifications further and explore how I could contribute to [Company Name]’s success. Thank you for considering my application.

Part 5 Templates: Letter of Introduction for Networking

A networking introduction letter aims to establish connections with potential clients, partners, or colleagues.

Subject: Introduction – [Your Name] and [Recipient’s Name]

Hi [Recipient’s Name],

I hope this message finds you well. I came across your profile while searching for professionals in the [Industry] field, and I am impressed by your experience and accomplishments.

As a fellow professional in the [Industry], I believe that connecting with like-minded individuals like yourself can greatly benefit both our careers. I am particularly interested in [Specific Area of Interest] and would appreciate any insights or advice you may have.

If you’re open to it, I’d love to set up a time to chat over a coffee or a quick phone call. Looking forward to your response.

Best regards, [Your Name] [Your Email Address] [Your Phone Number]

I hope this email finds you well. My name is [Your Name], and I am a [Your Profession or Title] at [Your Company or Organization]. I recently attended the [Event or Conference Name] and saw your insightful presentation on [Topic]. Your ideas resonated with me, and I believe your expertise could benefit the projects I am currently working on.

My current projects involve [briefly describe your projects, e.g., developing new software or implementing a marketing strategy]. I am eager to learn more about your work in [Recipient’s Field of Expertise] and would love to schedule a phone call or coffee meeting to discuss our shared interests and potential collaboration.

Please let me know when you are available, and I will be happy to make arrangements. You can contact me at [Your Email] or [Your Phone Number].

Looking forward to connecting with you.

Part 6 Templates: New Team Member Letter of Introduction

Template 1: introducing yourself.

When joining a new team, a letter of introduction helps introduce you to your colleagues and establish rapport.

Subject: Hello from [Your Name], your new [Job Title / Team Role]

Dear [Team Name or Colleagues],

I hope this email finds you all in good spirits. My name is [Your Name], and I am excited to join the [Company Name] team as your new [Job Title / Team Role]. It’s a pleasure to meet all of you!

A little bit about myself: I have been working in the [Your Industry] for [Number of Years] years, mainly focusing on [Area of Expertise]. My skills include [list relevant skills], and I am proficient in [software or tools you will be using].

In my spare time, I enjoy [mention personal hobbies or interests to connect on a personal level].

I am eager to contribute to the team’s success and look forward to learning from each of you. Please feel free to reach out if you have any questions or concerns, or if you would like to grab lunch or coffee together.

Thank you for the warm welcome, and have a great day!

Best, [Your Name]

Template 2: New Team Member

Welcome a new team member with this template, outlining their role and initial responsibilities.

Subject: Welcome [New Team Member’s Name]!

Dear [Existing Team Members],

Please join me in extending a warm welcome to our newest team member, [New Team Member’s Name]. [He/She/They] will be joining us as a [New Team Member’s Job Title] effective [Start Date].

[New Team Member’s Name] brings with them a wealth of experience in [Area of Expertise], having worked at [Previous Company] for [Number of Years Experience]. In their new role, they will be responsible for [Responsibilities].

We are excited to have [New Team Member’s Name] on board and look forward to their contributions as we continue to grow and succeed.

Please take the time to introduce yourself to [New Team Member’s Name] and offer any assistance they may need as they familiarize themselves with our processes and systems.

Best regards, [Your Name] [Your Title]

Part 7 Employee to Customer Introduction Letter Template

Introducing an employee to clients or customers:

Dear [Customer],

I am writing to introduce you to our newest team member, [Employee Name]. [He/She] is joining us as [Position/Title] and brings with [him/her] [Number] years of experience in [Industry/Specialization].

[Employee Name] is an expert in [Skill/Expertise] and has a proven track record of delivering exceptional [Service/Product]. [He/She] is committed to providing our customers with the highest level of service and ensuring that their needs are met with the utmost care and attention.

We are thrilled to have [Employee Name] on board and believe that [he/she] will be a valuable asset to our team and to our customers. [He/She] is excited to meet and work with all of you, and we are confident that you will find [him/her] to be a knowledgeable and helpful resource.

Please join me in welcoming [Employee Name] to our team and we look forward to continuing to serve you with excellence.

Sincerely, [Your Name] [Your Title] [Company Name]

Part 8 Business Introduction Template

Introduce your business to potential clients, partners, or investors with this template.

Subject: Introducing [Your Company Name]

I would like to take this opportunity to introduce you to [Your Company Name], a [Description of Your Business] that specializes in [Product/Service Offering]. We have successfully served clients in [Industry] for [Number of Years/Timeframe].

Our key services/products include: – [Service/Product 1] – [Service/Product 2] – [Service/Product 3]

We understand the challenges faced by businesses like yours in the [Industry] sector and have a track record of delivering solutions tailored to your needs. Our expertise in [Specific Area] allows us to offer you the best possible service.

We would be thrilled to explore how our offerings can provide value to your organization. Please don’t hesitate to reach out if you have any questions or would like to schedule a meeting.

Best regards, [Your Name] [Your Title] [Your Company] [Your Email Address] [Your Phone Number]

Part 9 Tips for Writing a Perfect Letter of Introduction

When writing a letter of introduction, it is important to keep it brief. Clearly state the purpose and get straight to the point. Remember, your recipient may have a busy schedule, so limit your introduction to a few paragraphs. Being concise ensures that your message is understood and remains memorable.

Use a Professional Tone

Maintain a professional tone throughout your letter of introduction. Be confident, knowledgeable, and clear. Avoid using casual language or informal expressions. This demonstrates your respect for the recipient and reflects well on your professionalism.

Include Contact Information

Ensure that you include your contact information, such as email address and phone number, so the recipient can easily reach you. This can be placed at the beginning or end of the letter. Including your contact information allows the recipient to respond and take the desired action.

Before sending your letter of introduction, proofread it carefully for errors in grammar, spelling, and punctuation. A well-written, error-free letter shows attention to detail and care in your communication. Ask a colleague or friend to review your letter for additional insights and suggestions.

Frequently Asked Questions

How do you start a good introduction letter.

To start a good introduction letter, ensure you have a clear purpose for the letter. Begin by addressing the recipient by name if possible and introducing yourself. State the reason for writing the letter and try to engage the recipient’s interest with a hook, such as a shared connection or a relevant accomplishment. Example:

My name is [Your Name] and I am writing to introduce myself and express my interest in [reason for writing the letter]. I hope this letter finds you well.

I wanted to reach out to you because [hook – shared connection or relevant accomplishment]. As someone who is [briefly describe your background or experience], I believe that I would be a valuable asset to your [company/organization/project].

I am excited to learn more about your work and how I can contribute to it. Please feel free to reach out to me at [contact information] to discuss this further.

Thank you for your time and consideration. I look forward to hearing from you soon.

What distinguishes a letter of introduction from other types of letters?

A letter of introduction is specifically written to introduce yourself, your business, or an employee to another party. It aims to establish a relationship, provide information about your expertise or service offerings, and potentially open up opportunities for collaboration. Unlike cover letters, which focus on a specific job position, introduction letters highlight your skills or experiences more broadly and are often used for networking purposes.

What are the different types of introduction letters?

Introduction letters come in various forms, such as:

Business to Business (B2B) – Introducing a company, product, or service.
Employee to Customer – Introducing an employee to clients or customers.
Self-introduction – Introducing oneself for networking, job applications, or collaboration opportunities.
New Hire Introduction – Introducing a new employee to the team or organization.

What are some effective tips for writing a letter of introduction?

Be concise and clear about your purpose.
Use a professional tone and language.
Personalize the letter by addressing the recipient by name.
Emphasize your strengths, experiences, or areas of expertise.
Include a call-to-action, such as requesting a meeting or asking the recipient to review your attached documents.
Proofread and edit your letter for grammar, spelling, and punctuation errors.
How to Ask for a Letter of Recommendation [Examples]
How to Start a Letter (and Mistakes to Avoid)
How to End an Email Professionally (Examples)
Emotional Intelligence (EQ) in Leadership [Examples, Tips]
A Perfect Letter of Recommendation [8 Templates]
Effective Nonverbal Communication in the Workplace (Examples)

7 Tips for Writing the Perfect First Email to A Client

Law Firm Marketing

Writing the perfect firm email to a potential client can set your firm up for an easy win, follow this article to learn how!

Email has become one of the most powerful means of communication, especially when you need to make sure the information is sent quickly. This applies to lawyers as well, who are basically living in their inbox.

Communicating with clients, colleagues and other institutions is an active part of the lawyers’ job and sometimes, the first email you are writing to a client determines if they are willing to accept your firm’s services or not. Follow this guide for writing the perfect first email to secure your clients.

How can lawyers write the perfect first email to a client? Email is still the most powerful means of communication for lawyers. To make sure your messages gets read: write a meaningful subject line, keep it precise and limit legalese, mention if you use attachments, build templates, check your grammar and improve your email signature.

Pay Attention To The Subject Line

Never send an email without a meaningful subject line that gives the reader a clear idea about the body of the email. The subject should include the name of the project or case number, to make it easier for them to find it in the inbox. If you don’t include a meaningful subject, the email could go to spam or be easily lost in the sea of other emails.

Keep the subject line short and use logical keywords. It would be much easier to tell your client to search the email for “case number YYYY-123456” in case they have trouble finding it. Some people choose to write the subject in caps. Avoid doing it, as it may send the wrong message. Your clients don’t need to be greeted with what appears to be someone shouting at them when receiving your email. If you feel the need to emphasize something, simply bold the words.

Keep It Short And Precise

When it comes to the body of the email, always start with a greeting and the client’s name . Then, write a short introduction and move on to the subject of the matter. Keep the email concise and precise, as nobody wants to read long emails. Stick to the subject and if you need to draw attention to something specific, use bold or underline to emphasize certain words or sentences.

If the client has contacted you asking for opinions on a certain situation, make the email about that matter only, to show professionalism and commitment. If you want to explain something more in depth, you can add attachments or links to certain sections of the law, for further reference and mention that to the client.

When writing the closing, stick with the classic ending phrases, such as “Regards”, “Thank you” or “Best”. Make sure to let the client know they can follow up if they have any questions.

Avoid Using Excessive Legal Terms

When writing an email to a client, always think of the reader first. Avoid overusing legal terms that might be familiar to you, but your client would not understand, or if you do, make sure to briefly explain them. This way, you will make sure that you don’t leave anything open to interpretation. Especially in the legal world, you can’t afford the risk of not sending a clear message.

If the client is asking for legal advice on a subject, mention to them the necessary steps that you would take in that situation and explain the reason behind them. Make sure to have the ideas clear in your mind before writing the email, to avoid losing the logical structure of the text. You may be thinking that long and complicated phrases are a sign of professionalism, but oftentimes it only confuses your client, so make sure to steer clear of them .

Always Mention If You Add Attachments

If you must attach a document in your email, make sure you mention exactly what the attachment is and why it is necessary. Simply throwing a “See attached” at the end of the email will not do it. Briefly include a reference to the attachment when you reach the subject, such as “To keep this short, I have attached the section of the law that refers to the issue and a brief explanation.”

People often avoid opening attachments, as they can easily carry malware, so to give your client a bit more trust, make sure they understand you have deliberately put the attachment there. Rename the attachment to describe exactly what it contains, especially if adding multiple ones, to facilitate the reader’s work. It is much easier when you say “Please see Transcript X for further reference”, plus it looks more professional.

Use Templates

You may think that using a template might take away from the personal feeling of the email, but it is not always the case. As a lawyer, you will be getting a lot of similar requests from clients and by using templates that you can then personalize based on the client or circumstances will help you be more productive.

When you write dozens of emails every day, you risk allowing lots of mistakes to pass through, in order to save time. A well-thought template will always sound professional and will help build up your client’s trust. If you don’t feel you can write the template on your own, you can choose from a multitude of services that can help you do so, such as Chamaileon , Trust My Paper and Newsletter Creator .

Make Sure It Is Correctly Written

Nothing screams unprofessionalism more than sending an important email full of grammar mistakes and typos. Re-read the email once or twice before hitting send, to make sure nothing slipped your mind. One good way to make sure you did not miss anything is to use tools and services that specialize in proofing, such as:

Grammarly : one of the most used grammar tools, Grammarly can help identify and correct typos, grammar mistakes and suggest alternative words if you choose the premium features.

Studicus : if you don’t trust a computer, you can always ask for help from a team of professional writers, who are more than willing to satisfy all your writing needs.

Hemingway : if you are afraid you might use too many passive sentences, Hemingway helps you avoid them and write clear sentences, that anyone can understand.

Wow Grade : another service provided by professional writers, who can help proofread and edit all your texts and turn them into real works of art.

Grammar Checker : spell checker, text analysis and other available options to help you write clear and correct emails.

Improve Your Email Signature

If you want to add a touch of professionalism, always make sure to include your email signature. The signature should include more than just your name, in order to catch the reader’s eye in a positive manner. The signature should be informative, brief and should always look professional . Ideally, you should make sure the signature has all of the following elements:

Name and title : the reader should be able to know who sends the email, what their title is and, if necessary, what firm do you work for.
Contact information : you should always include your phone number, email address and mailing address as well.
Firm logo : although this is optional, do it if possible, to make it look more high-quality.
Photo : another element that can be optional, but adds a nice touch to the email, to give the reader a sense of trust. Make sure the photo looks professional.

Updated for 2021

About the Author

Diana Adjadj is an editor and professional writer with a passion for law. She is a regular writing contributor for websites such as Best Essay Education and Grab My Essay and is spending much of her time sharing her knowledge and giving professional writing and editing tips to all her readers.

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3 thoughts on “ 7 tips for writing the perfect first email to a client ”.

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Legal Writing Resources

Uniform Legal Citations
Atlantic Reporters
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Federal Circuit Map
Reading a Court Opinion
Client Letter
Objective Memo
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Client Letter Handout

Client Letter Format

Top of Letter

Name of Firm or Attorney

Attorney(s) at Law

City, State Zip

Office Number

Client’s Name

Client’s Business, if applicable

Body of Letter

Opening Salutation:

Here, provide an introduction and a brief recitation of the facts of the case. Then state what conclusion was reached after researching the issue, and state that a detailed explanation of how the conclusion was reached will follow in the coming paragraphs.

In this paragraph, go over in detail the facts of the case. Make sure to state all relevant facts germane to the issue. Take as many paragraphs as needed to flesh out and state the facts thoroughly. These facts will be used to formulate the legal analysis paragraphs in this letter.

This paragraph serves to discuss the applicable rule of law. Make sure to state what law is relevant to the facts. However, do not use excessive legal jargon or formal case names. For example, it is appropriate to state that a client who has been terminated from employment and wishes to sue their former employer was employed in an “at-will” state, as opposed to citing jurisdictional case law. Again, take as many paragraphs as needed to thoroughly analyze the facts with the law that is being referenced.

If it has been determined that there is an alternative outcome based on the facts and research, state them in this paragraph. Often clients want options with regards to legal recourse, and the letter should provide them, if applicable.

Finally, succinctly restate the conclusion that has been reached and the recommended next course of action. Additionally, provide contact information and offer to meet the client in person to discuss further, should they decide to move forward.

Closing Salutation,

Attorney Name, Esq.

Email Address

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As a lawyer, you probably feel like you live in your inbox. Between responding to client emails, replying to opposing attorneys, or connecting with your own team, I’d bet you spend a good chunk of time checking and sending emails every day.

Which is why having ready-to-go email templates can be absolute life savers! The reality is, you don’t need to write lawyer marketing emails from scratch when you have some go-to templates in your toolkit.

In this guide, I’m sharing some tips for effective law firm email marketing, plus ready-made templates you can use to engage prospective clients and land more business.

Why is Email Marketing Important for Law Firms?

Even though email marketing for law firms has its limitations relative to other industries (I’ll address these later), it’s still an important marketing avenue for the legal niche.

Here are just a few of the many reasons why email marketing is helpful for law firms:

You can build relationships : Email marketing helps you build relationships with current and potential clients. Through regular email communication, you can stay top of mind with clients, provide updates on your firm, and showcase your expertise.

You can drive referral business : Email marketing can help you generate more referrals by encouraging clients to share your information with their friends and family. This can help you expand your reach and attract even more clients.

You can target specific audiences : With email marketing, you can target specific groups of clients with tailored messages that address their unique legal needs. For example, as a family law firm, you could send targeted emails to divorced or separated individuals with information on child custody, support, and visitation.

It’s cost-effective : Email marketing is a cost-effective way to reach a large number of clients and prospects. Compared to traditional marketing methods like direct mail or print ads, email marketing is less effort, more affordable, and provides a higher return on investment.

The results are measurable : Email marketing provides valuable insights into the effectiveness of your marketing campaigns. You can easily track your open rates, click-through rates, and conversions to determine what content resonates most with your audience – or adjust your messaging accordingly!

Limitations of Law Firm Email Marketing

Although email marketing can be a powerful tool for law firms, it also has several limitations.

This is due in part to the very nature of the content you are sharing (which may be sensitive topics for some users) and the strict regulations regarding solicitation. So, always keep these limitations in mind when it comes to your email marketing.

Legal restrictions : Law firms are subject to specific rules and regulations regarding advertising and solicitation. You must make sure that your marketing emails comply with state and federal laws and regulations, including the CAN-SPAM Act . Be sure to look into the requirements for your country and state.

Low open rates : A low “open rate” means your email landed in the user’s inbox but they decided not to open it. This can be due to the prevalence of spam filters, the recipient's busy inbox, or the fact that the email is not relevant to the recipient's interests (as can often be the case with legal content).

Lack of personalization : Some email marketing campaigns may lack personalization, which can make the message feel generic or irrelevant to the user. With that in mind, you should aim to tailor your emails to specific client needs and interests of your audience in order to drive the best engagement.

Risk of being marked as spam : User may be skeptical of emails from law firms given the nature of the content. If too many recipients flag your law firm's email as spam, this can negatively impact the effectiveness of future email campaigns. So, be careful to not make your subject lines read as “spammy” or untrustworthy!

8 Easy Lawyer Email Marketing Templates

Want to save time on your email marketing and avoid writer’s block? I’ve got you covered.

Here are a few friendly yet effective email marketing templates to help you engage users and land more clients. Example 1: Expert Legal Advice

Subject: Protect Your Business with Expert Legal Advice

Dear [Prospective Client],

We understand that running a business can be challenging. That’s why we’re here to help.

At [ Law Firm Name ], we specialize in providing legal services to small and medium-sized businesses just like yours. Our team of experienced attorneys can provide you with the guidance and support you need to protect your business and overcome even the most difficult of legal challenges.

Some of the legal services we offer include contract drafting and review, employment law advice, intellectual property protection, and litigation representation. We provide personalized and cost-effective legal solutions that are tailored to your specific needs.

Want to better protect your business? We invite you to schedule a free consultation with one of our attorneys to discuss how we can assist you!

Best regards,

[Your Name]

[Your Law Firm]

Example 2: Personal Injury Law

Subject: Are You Prepared for a Personal Injury?

Accidents happen, and when they do, they can be life-changing. If you've been injured due to someone else's negligence, our law firm is here to help.

We have a team of skilled personal injury attorneys who can help you obtain the compensation you deserve for your medical expenses, lost wages, and pain and suffering. Plus, we’ll lend a listening ear and help you overcome even the most difficult of legal challenges.

We have successfully represented clients in a wide range of personal injury cases, including car accidents, slip and falls, and medical malpractice. We understand that dealing with an injury can be stressful, which is why we will guide you through every step of the legal process!

Schedule a free consultation to discuss your case. We’re looking forward to speaking with you!

Example 3: Family Law Attorney

Subject: Plan for the Future of Your Family

It's never too early to start planning for your family's future.

Our law firm offers a range of estate planning services that can help you protect your assets and ensure that your loved ones are taken care of in the event of your passing. We understand that the thought of planning for your own mortality can be daunting, but we're here to make the process as simple and stress-free as possible.

Our experienced estate planning attorneys can help you draft wills and trusts, establish powers of attorney, and develop strategies to minimize taxes and avoid probate. We will work closely with you to understand your unique circumstances and develop a personalized plan that meets your needs.

We offer a free consultation to discuss your estate planning needs and answer any questions you may have. Contact us today to schedule your appointment.

Example 4: Personal Introduction

Subject: Introduction to Our Legal Services

I hope this email finds you well. My name is [Your Name], and I am an attorney at [Law Firm Name]. I came across your business [or personal situation] and noticed that you may have a need for legal services in [legal area]. I wanted to take a moment to introduce myself and our firm and see if we can be of assistance.

At [Law Firm Name], we have a team of experienced attorneys who specialize in [legal areas]. We understand that legal issues can be complex and stressful, and we are committed to providing personalized and effective legal solutions for our clients. We would welcome the opportunity to discuss your legal needs further and see if we can assist you.

Please let me know if you would be interested in scheduling a call to discuss further. Thank you for considering [Law Firm Name] for your legal needs.

Example 5: Legal Case Studies

Subject: Success Stories in [Legal Area]

I hope this email finds you well. As an attorney at [Law Firm Name], I wanted to share some of our recent success stories in [legal area]. We recently represented [Client Name] in a similar case to yours, and we were able to [describe the outcome].

At [Law Firm Name], we are committed to providing effective legal solutions and achieving the best possible outcomes for our clients. We have a team of experienced attorneys who specialize in [legal areas] and are dedicated to providing personalized legal services to meet our clients' needs.

I would be happy to discuss how we can assist you with your legal needs further. Please let me know if you would like to schedule a call.

Example 6: Industry Updates

Subject: Industry Updates in [Legal Area]

I hope this email finds you well. As an attorney at [Law Firm Name], I wanted to share some industry updates in [legal area] that may be of interest to you. Recently, there have been some changes in [law, regulation, or trend] that may impact your business [or personal situation].

At [Law Firm Name], we strive to stay informed about the latest legal developments in [legal areas] to provide our clients with the best legal solutions. We have a team of experienced attorneys who specialize in [legal areas] and can provide personalized legal services to meet your needs.

If you have any questions or would like to learn more about how we can assist you with your legal needs, please do not hesitate to contact me.

Example 7: Free Resources

Subject: Free Legal Resource for [Legal Area]

I hope this email finds you well. As an attorney at [Law Firm Name], I wanted to share a free legal resource that may be of interest to you. We recently published an article [or guide, webinar, or other resource] about [legal area] that may help you better understand your legal rights and options.

At [Law Firm Name], we are committed to providing valuable resources to our clients and the community to help them navigate the complex legal landscape. We have a team of experienced attorneys who specialize in [legal areas] and can provide personalized legal services to meet your needs.

Example 8: Special Offer

I hope this email finds you well. As an attorney at [Law Firm Name], I wanted to share a special offer for our legal services. We are currently offering a [percentage or dollar amount] discount for new clients who need legal services in [legal area].

At [Law Firm Name], we are committed to providing effective and affordable legal solutions for our clients. We have a team of experienced attorneys who specialize in [legal areas] and can provide personalized legal services to meet your needs.

If you have any questions or would like to learn more about our legal services and the special offer, please do not hesitate to contact me. We would be happy to schedule a call to discuss your legal needs further.

Thank you for considering [Law Firm Name] for your legal needs. We look forward to the opportunity to work with you.

Accomplish More with Your Law Firm Email Marketing

The sky’s the limit when it comes to the benefits of email marketing for your law firm. Whether it’s re-engaging old clients, drumming up referral business, earning testimonials, converting fresh leads, or providing office updates, email is a fantastic way to connect with your subscribers.

Do you have a law firm newsletter ? If not, consider starting one and see the results you draw in! The 8 templates above will help you write emails faster and see a better return on your email marketing than ever.

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How to Introduce Yourself

In this classic from “The Coach,” Mike O’Horo: S mart advice on how to introduce yourself and get them talking!

Following a recent post about networking, a reader asked, “What’s the best way to introduce yourself at a networking event?” What follows is for business contexts. For social etiquette, I’ll defer to Emily Post (or my late mother, who, while my siblings and I were growing up, we considered one and the same).

How to introduce yourself is determined by your purpose in attending the event. Most people adhere to the traditional networking philosophy (which I hope we’ve dissuaded you from embracing), so their purpose is simply to meet people, collect business cards, send a follow-up email and hope for the best.

But, I say your purpose is to filter the crowd to:

Identify people who acknowledge experiencing a business problem that triggers demand for your service, and
Who are willing to discuss that problem with you outside of the event, and
Arrange that discussion.

A lawyer introduction: Know Your Purpose — and Get Them Talking!

That means your goal is to have short qualifying conversations , tee up subsequent contact with those who qualify, quickly and graciously escape from those who don’t, and then hunt for the next suspect.

When you introduce yourself, say the minimum about yourself, and quickly get the other person talking about themselves. This is easier than you might think since you have a fair amount to go on:

You’re both wearing name tags, so you don’t have to announce your organization.
Given their typical format (Surname, Surname & More Surnames), law firm names are often obvious, and the odds are pretty good that they’ll guess you’re a lawyer, so you don’t have to offer that.
You’ve chosen the event because it’s attended by people whose circumstances make them likely to face your demand-triggering problem.

How to Introduce Yourself as a Lawyer—A Few Examples

Let’s say you’re a trade secrets lawyer, and the problem that triggers demand for you is that of talent moving from one technology company to another, taking with them proprietary information stored in their brains. You know that the biotech industry is exploding and, therefore, faces acute shortages of engineers and salespeople. Companies are constantly recruiting each other’s talent, making it almost a certainty that they’re facing your problem now — or soon will.

A glance at a name tag tells you that Jane Seymour is VP of Sales at Integrated Biometrics. You offer a friendly, “Hi, Jane. Rachel Yates. Nice to meet you.” Because your name tag says you’re a Partner at Surname, Surname, and More Surnames, and a fair number of lawyers attend these events, she’s already figured out that you’re probably a lawyer. You immediately begin the qualifying process by asking Jane to talk about her company and herself.

Rachel: “I’m not familiar with Integrated Biometrics, Jane. What kind of business is it?”

Jane: “We’re an early-stage company that manufactures and sells biometric identification systems. You know, those touchpads that read your fingerprints to grant access to secure facilities like research labs, pharmaceutical companies, defense installations, and so forth.”

Rachel: “Sounds exciting. I hear that’s really heating up as companies recognize the importance of securing access to sensitive areas of their facilities. I think I read something about a talent war in your business, with lots of poaching back and forth.”

Jane: “You bet. Because this industry is relatively new, there’s an acute shortage of experienced engineering and sales talent. Competitors recruit from each other intensively.

Rachel: “It seems like in hot categories like yours, those people moving between competitors take important knowledge with them.”

Jane: “Absolutely. It’s in their heads, so even if they’re really high-integrity professionals who try to do the right thing, that knowledge has to show up in their future work, if only subconsciously. After all, that’s why our competitor hired them, and why we hire people from them.”

Jane has just confirmed that her company faces your demand-triggering problem.

Rachel: “I see this all the time, so I understand. I’m a lawyer who helps tech companies protect their innovations and breakthroughs against the inevitable instances of key talent walking across the street to a competitor. There’s good news and bad news. The bad news is that there are more types of risk than generally recognized. The good news is that there are also more ways to protect the company than most people were aware of.”

Jane: You said there were more types of risks than are generally recognized. What did you mean?

Jane wants to know more. It’s time to offer a short bit of categorical evidence that a solution exists, then make your exit.

Rachel: “Well, the people you recruit have other companies’ secrets in their heads, too, right? And their former employers are watching your progress for signs of their trade secrets appearing in your products and marketing.”

Jane: “I hadn’t thought of that side of it. So, what can an early-stage company like ours do?”

Rachel: “I’m afraid there’s no 30-second answer, and I’ve tied you up long enough. Rather than monopolize your time here or discuss sensitive information in public, does it make sense for us to reconnect by phone sometime over the next few days?”

Graciously, you won’t impose on Jane’s networking time, but you also don’t want to get trapped with one person all night, no matter how opportune it might seem. Jane doesn’t really want to get into any detail about sensitive topics in public rooms, so she’ll appreciate the suggestion.

Now, all Rachel has to do is arrange a date and time to chat (making sure that she’s initiating the call), and begin hunting for the next Jane.

How to Introduce Yourself: Timing is Everything

Why did Rachel delay declaring her value so long? Because unless Jane acknowledges having the talent-leaving-with-trade-secrets problem and demonstrates that it’s one she must care about, there’s no point. Unless there’s a specific reason to move forward, Jane isn’t likely to remember Rachel or anyone else she meets tonight.

How many times have you arrived at your office the next day, looked at the business cards you picked up the night before and struggled to remember anything about any of those people?

You Might Also Like …

Read past “Well Said” columns by Mike O’Horo to polish your sales skills:

Are You (Gulp) the Boring One ?
Disengage from a Dead-End Networking Conversation
Have We Met? Mastering the Meet and Greet
It’s All About Relationships (Not)

Known as “The Coach” throughout his long career, Mike O’Horo was a giant among his peers in legal marketing and business development. He trained more than 7,000 lawyers, simplifying powerful sales processes by which they generated $1.5 billion in new business. A serial innovator, earlier he developed RainmakerVT, a virtual BD training tool, and the sales training program ResultsPath. He wrote his column, “Well Said!,” on sales and business development truths for lawyers. Mike passed away in February 2022.

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Drafting Client Letters

An example letter with explanatory footnotes takes you inside best practices., example client letter.

Suwyn, Siska & King Attorneys at Law 65-21 Main Street Flushing, New York 11367 (718) 340-4200

October 23, 2006

Willi Loman Loman’s Fashions 885 Seventh Avenue New York, New York 10017

Dear Ms. Loman:

I hope you’ve been well. Recently you wrote to us that Loman’s Fashions had been sued by a shopper in Small Claims Court for a breach of contract. As you’ve described it, the shopper claims that she responded to an ad for a “manufacturer’s closeout” of designer leather coats; the ad stated that the “early” shopper would “catch the savings.” The shopper complains that Loman’s failed to have the merchandise to sell at the advertised price. Specifically, you have asked for advice on the question whether Loman’s breached a contract with the shopper under the circumstances. After researching the issue, and based on the facts set out below, I believe that a court would likely conclude that Loman’s did not enter into a contract with this shopper because the advertisement was not an offer to sell the coats; thus, there was no contract that Loman’s could breach. I will explain this conclusion more fully below after first setting out the facts as I understand them. 1

Loman’s Fashions, a retailer of women’s and men’s outerwear, distributed a circular last July advertising a manufacturer’s closeout of designer women’s leather coats for $59.99, coats that regularly sold for $300.00. The ad announced that the store would open at 7 a.m. on Friday, July 21, and stated that the “early bird catches the savings!” After about fifteen minutes, all the advertised coats had been sold. At 7:30 a.m., a shopper inquired about the coats and was told that there was none left. She then complained that Loman’s was obligated to sell her a comparably valued designer leather coat at the advertised price. The store manager declined, and the shopper filed a complaint in Small Claims Court, claiming that Loman’s had breached a contract by failing to sell the advertised leather coats at the advertised price.

You mentioned to me that the store occasionally gives rain checks when it is possible to replenish supplies of an item that Loman’s can purchase at a discount. In this case, the manufacturer had discontinued the line of coats and Loman’s was not willing to sell other, designer leather coats at such a drastic markdown. You are concerned that, if the shopper’s interpretation were to be honored, Loman’s would have to reconsider its marketing strategies. Although you had assumed that the advertised terms applied only while supplies lasted, your ad had not included language to that effect. 2 You have asked for this law firm’s opinion whether this shopper could succeed on her breach of contract claim.

Under these facts, a court would likely apply the well-settled law that a general advertisement that merely lists items for sale is at best an invitation to negotiate, not an offer to form a contract. 3 The courts that have considered this question focus on two related considerations. 4 The first is whether the advertisement is complete and definite in its terms. For example, where an advertisement containing terms for sale was missing the amount of goods available for sale, a court held that the seller had not made an offer that was complete and definite in all material terms. Thus, no contract was ever made between the seller and a person who submitted a purchase order. 5

The second consideration is whether an advertisement promises to sell an item in return for something requested, for example, if a storeowner promised to sell an item for a specified price to anyone who came to the store ready to pay that amount. 6 Where such a promise was lacking, a court held that an advertisement by a department store was not an offer but an invitation to all persons that the advertiser was ready to receive offers for the goods upon the stated terms. 7 Even if a person’s willingness to purchase the advertised item could be thought to turn the offer into a contract, that court ruled that a purchaser did not have the right to select the item that a seller did not have in stock or was not willing to sell at a reduced price. 8

Applying these legal rules to Loman’s advertisement supports the conclusion that the ad was not an offer to enter into a contract of sale and created no contractual duty in Loman’s. 9 Here, the advertisement did not specify the amount of coats to sell, but rather described the leather coats as a “manufacturer’s closeout” selling at a substantially reduced price. 10 In addition, the advertisement did not contain a promise to sell the leather coats in exchange for some requested act or promise. 11 Furthermore, the ad did not give the public the right to choose any comparably priced leather coat if the advertised coats were no longer available. 12 Although the shopper here might argue that the advertisement did not contain limiting language, for example, that the coats were for sale while supplies lasted, 13 the ad did state that the store, opening for business on the day of the sale at 7 a.m., was catering to early morning shoppers. By announcing that “the early bird catches the savings,” the ad implied that the supplies would run out. 14

To sum up, based on the facts as I have recited them in this letter, I believe that a court would conclude that Loman’s ad did not make an offer to sell leather coats that a purchaser could accept, but that it was at best an invitation to negotiate. Thus, no contract came into existence from this transaction. 15 To avoid the possibility that Loman’s will face future claims on this same point, I would recommend that, going forward, Loman’s ads include language such as “while supplies last,” “first come, first served,” or “quantities limited–no substitutes permitted.” In this way, Loman’s would communicate to shoppers that there were no guarantees that they could purchase an advertised item, or a substitute. Although the additional text might increase the cost of advertising, in the long run inserting this additional language in the ads could save you time and the costs involved in defending claims such as this one. 16

I hope this is helpful, and would be happy to discuss this matter with you further. Please feel free to call my office at (718) 340-4200 if you have questions, or would like to set up a time to meet. 17

Very truly yours,

Madala Suwyn, Esq.

1) Opening paragraph states the client’s problem, specifies the legal issue on which the client seeks advice, and states the writer’s conclusion.

2) This paragraph and the preceding paragraph set out legally significant facts–facts upon which the writer will base her analysis. The factual criteria of the rule for offers under contract law, discussed in the following paragraph of the letter, are the source of the legally significant facts.

3) The writer here restates her conclusion.

4) The writer begins translating the law into relatively straightforward language, without naming specific cases.

5) The writer here offers an example of how the rule would operate and then explains the implication of this analysis: that no contract was formed.

6) The writer explains part of the rule by providing an example.

7) The writer illustrates the point of law by discussing the facts and ruling in a similar case.

8) The writer refers to an alternative holding in the case.

9) The writer restates her conclusion as she moves to an analysis of her client’s facts.

10) The writer applies the first part of the rule–relating to definiteness and completeness of material terms–to Loman’s facts.

11) The writer now turns to the second part of the rule, requiring a promise in exchange for a requested act or promise, and applies it to Loman’s facts.

12) The writer points to facts (specifically, the absence of facts) in Loman’s that provide an alternative basis for the writer’s conclusion.

13) The writer introduces a possible counterargument.

14) The writer resolves the counterargument in favor of her original conclusion.

15) The writer summarizes and restates her conclusion.

16) The writer offers some preventive advice that addresses the possibility of future legal claims and also addresses extra-legal factors–cost and time.

17) The writer invites a follow-up conversation with the client.

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A law firm's primary objectives in developing and utilizing a new client welcome packet include (1) reinforcing the good decision the client made in hiring your law firm, (2) easing your client into the often new and unfamiliar world of the legal industry, and (3) providing all of the necessary information a client will need in one place.
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A covering letter should be a maximum of one page, with a font size of 11 or 12. Slaughter and May 's Janine Arnold agrees: 'A lengthy covering letter is not necessary; aim for it to be no longer than one side of A4.'. Remember that some firms will give a word count for the covering letter they want you to write as part of your application.
PDF An Introduction to Our Firm
Abu Dhabi Hong Kong. —. In 1946, six distinguished lawyers had the vision to regard the law as a global profession and the courage to create a firm dedicated to the concept that legal excellence can be achieved only when lawyers in a firm cooperate in their practice rather than compete. In so doing, the founders of Cleary Gottlieb created an ...
A Perfect Letter of Introduction [Examples]
3 Exact Examples: How to Ask for More Time to Consider a Job Offer. Subject: Introducing [Your Company Name] Dear [Recipient's Name], I would like to take this opportunity to introduce you to [Your Company Name], a [Description of Your Business] that specializes in [Product/Service Offering].
20 Professional Legal Letter Formats, Examples and Templates
Dear [Recipient's Salutation and Last Name], [1. Introduction] Please accept this letter as a formal communication from [Your Name] regarding [subject or case name/number]. As your colleague/client/opposing counsel (choose as appropriate), I am writing to discuss [brief description of the matter at hand].
7 Tips for Writing the Perfect First Email to A Client
Keep the subject line short and use logical keywords. It would be much easier to tell your client to search the email for "case number YYYY-123456" in case they have trouble finding it. Some people choose to write the subject in caps. Avoid doing it, as it may send the wrong message.
Client Letter
Take as many paragraphs as needed to flesh out and state the facts thoroughly. These facts will be used to formulate the legal analysis paragraphs in this letter. This paragraph serves to discuss the applicable rule of law. Make sure to state what law is relevant to the facts. However, do not use excessive legal jargon or formal case names.
Lawyer Email Marketing Examples
Example 8: Special Offer. Dear [Prospective Client], I hope this email finds you well. As an attorney at [Law Firm Name], I wanted to share a special offer for our legal services. We are currently ...
How to Introduce Yourself
A glance at a name tag tells you that Jane Seymour is VP of Sales at Integrated Biometrics. You offer a friendly, "Hi, Jane. Rachel Yates. Nice to meet you.". Because your name tag says you're a Partner at Surname, Surname, and More Surnames, and a fair number of lawyers attend these events, she's already figured out that you're ...
Drafting Client Letters
Madala Suwyn, Esq. 1) Opening paragraph states the client's problem, specifies the legal issue on which the client seeks advice, and states the writer's conclusion. 2) This paragraph and the preceding paragraph set out legally significant facts-facts upon which the writer will base her analysis. The factual criteria of the rule for offers ...
Letter of Introduction Writing Guide + Samples
Letter of introduction samples. Putting the above sample all together, a letter of introduction may read something like: Hi Amil—I hope all is well. Meet Priya Khan, cc'd here. Priya is one of my closest friends and a content marketer at Company X. You may be familiar with their blog, Blog-X, for which she helped develop the strategy.
Market Your Investigations Firm to Attorneys With Introduction Letters
The first paragraph. The first paragraph is considered the most important section of the entire letter. What you write in this paragraph should encourage the attorney to keep reading, but should also contain the bulk of your information. This paragraph should always include: Your name. The name of your investigations firm.

Law Firm Introduction Letter Template

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Paragraph One

Paragraph Two

Paragraph Three

Paragraph Four

Lawyer Cover Letter Example (w/ Templates & Tips for 2024)

Lawyer Cover Letter Example

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#1. Put Contact Information in the Header

#2. Address the Hiring Manager

#3. Write an Eye-Catching Opening Statement

#4. Use the Cover Letter Body for the Details

#5. Wrap It Up and Sign It

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#1. Match Your Resume

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#2. Emphasize Your Achievements

#3. Add Any Relevant Links

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1 . Portray Excellent Communication Skills

2. Name your motivation & Curiosity Factors

3. Customize your Cover Letter

4. Proofread your Cover Letter

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Accessibility

Affordability

Open & Honest Representation

The Client’s Right

Richard Jaffe, Esq.

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A Step Above the Rest

Get Answers Now

Obtenga Respuestas Ahora

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Relationship Based

It’s Personal

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How To Welcome Your New Client

There are many variables that affect the attorney-client relationship. Some of the most relevant include:

SAY HELLO FOR REAL: WELCOME PACKET

THE CORE COMPONENTS OF A LAW FIRM WELCOME PACKET

GIVE THEM STRUCTURE: REGULARLY SCHEDULED MEETINGS

GIVE THEM SOMETHING TO REMEMBER YOU BY: SWAG

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How to write winning covering letters for law firms

How to write a law cover letter tip #1: use the letter to explain why you want to be a solicitor at that particular law firm

How to write a law cover letter tip #2: how long should it be?

How to write a law cover letter tip #3: the format law firms like

1. The introduction to your cover letter

2. A paragraph on why you want to work at that law firm

3. A paragraph highlighting why you're a good fit for the law firm

4. The ending to your law covering letter

How to write a law cover letter tip #4: explain any extenuating circumstances

How to write a law cover letter tip #5: proofread your cover letter before you hit ‘send’

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