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Many academic and business institutions develop and publish case studies. Some of these organizations provide free access to their case studies:

  • Acadia Institute of Case Studies Focuses on entrepreneurship and small business operations.
  • Business Case Studies by Company
  • Business Ethics Case Analyses
  • Canadian Centre for Occupational Health & Safety: Workplace Health Case Studies
  • Case Centre Available for a fee.
  • Daniels Fund Ethics Initiative Case Studies
  • Give to Get Marketing. Marketing and Advertising Case Studies
  • HR Open Source Case Studies
  • MarketingSherpa Choose "Case Studies" as the content type in the filters.
  • MaRS Search for "case study" in the top right search box.
  • MERLOT Business Cases
  • MIT LearningEdge Case Studies Free case studies by MIT Sloan School of Management.
  • Penske. Logistics Case Studies
  • Society of Human Resources Management.
  • Open Case Studies Project by UBC The Open Case Studies project at UBC brings together faculty and students from different disciplines to write, edit, and learn with case studies that are free and open.
  • World's Best Case Studies Short video case studies covering topics including consumer goods, services, and technology.
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  • Last Updated: Jan 17, 2024 11:02 AM
  • URL: https://guides.library.ubc.ca/businesscases

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HBS Case Selections

marketing case studies pdf free download

Innovation at Moog Inc.

  • Brian J. Hall
  • Ashley V. Whillans
  • Davis Heniford
  • Dominika Randle
  • Caroline Witten

Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)

  • Linda A. Hill
  • Emily Tedards

Juan Valdez: Innovation in Caffeination

  • Michael I. Norton
  • Jeremy Dann

UGG Steps into the Metaverse

  • Shunyuan Zhang
  • Sharon Joseph
  • Sunil Gupta
  • Julia Kelley

Metaverse Wars

  • David B. Yoffie
  • Matt Higgins

Roblox: Virtual Commerce in the Metaverse

  • Ayelet Israeli
  • Nicole Tempest Keller

Timnit Gebru: "SILENCED No More" on AI Bias and The Harms of Large Language Models

  • Tsedal Neeley
  • Stefani Ruper

Hugging Face: Serving AI on a Platform

  • Shane Greenstein
  • Kerry Herman
  • Sarah Gulick

SmartOne: Building an AI Data Business

  • Karim R. Lakhani
  • Pippa Tubman Armerding
  • Gamze Yucaoglu
  • Fares Khrais

Honeywell and the Great Recession (A)

  • Sandra J. Sucher
  • Susan Winterberg

Target: Responding to the Recession

  • Ranjay Gulati
  • Catherine Ross
  • Richard S. Ruback
  • Royce Yudkoff

Hometown Foods: Changing Price Amid Inflation

  • Julian De Freitas
  • Jeremy Yang
  • Das Narayandas

Elon Musk's Big Bets

  • Eric Baldwin

Elon Musk: Balancing Purpose and Risk

  • Shikhar Ghosh
  • Sarah Mehta

Tesla's CEO Compensation Plan

  • Krishna G. Palepu
  • John R. Wells
  • Gabriel Ellsworth

China Rapid Finance: The Collapse of China's P2P Lending Industry

  • William C. Kirby
  • Bonnie Yining Cao
  • John P. McHugh

Forbidden City: Launching a Craft Beer in China

  • Christopher A. Bartlett
  • Carole Carlson

Booking.com

  • Stefan Thomke
  • Daniela Beyersdorfer

Innovation at Uber: The Launch of Express POOL

  • Chiara Farronato
  • Alan MacCormack

Racial Discrimination on Airbnb (A)

  • Michael Luca
  • Scott Stern
  • Hyunjin Kim

GitLab and the Future of All-Remote Work (A)

  • Prithwiraj Choudhury
  • Emma Salomon

TCS: From Physical Offices to Borderless Work

Creating a virtual internship at goldman sachs.

  • Iavor Bojinov

Unilever's Response to the Future of Work

  • William R. Kerr
  • Emilie Billaud
  • Mette Fuglsang Hjortshoej

AT&T, Retraining, and the Workforce of Tomorrow

  • Joseph B. Fuller
  • Carl Kreitzberg

Leading Change in Talent at L'Oreal

  • Lakshmi Ramarajan
  • Vincent Dessain
  • Emer Moloney
  • William W. George
  • Andrew N. McLean

Eve Hall: The African American Investment Fund in Milwaukee

  • Steven S. Rogers
  • Alterrell Mills

United Housing - Otis Gates

  • Mercer Cook

The Home Depot: Leadership in Crisis Management

  • Herman B. Leonard
  • Marc J. Epstein
  • Melissa Tritter

The Great East Japan Earthquake (B): Fast Retailing Group's Response

  • Hirotaka Takeuchi
  • Kenichi Nonomura
  • Dena Neuenschwander
  • Meghan Ricci
  • Kate Schoch
  • Sergey Vartanov

Insurer of Last Resort?: The Federal Financial Response to September 11

  • David A. Moss
  • Sarah Brennan

Under Armour

  • Rory McDonald
  • Clayton M. Christensen
  • Daniel West
  • Jonathan E. Palmer
  • Tonia Junker

Hunley, Inc.: Casting for Growth

  • John A. Quelch
  • James T. Kindley

Bitfury: Blockchain for Government

  • Mitchell B. Weiss
  • Elena Corsi

Deutsche Bank: Pursuing Blockchain Opportunities (A)

  • Lynda M. Applegate
  • Christoph Muller-Bloch

Maersk: Betting on Blockchain

  • Scott Johnson

Yum! Brands

  • Jordan Siegel
  • Christopher Poliquin

Bharti Airtel in Africa

  • Tanya Bijlani

Li & Fung 2012

  • F. Warren McFarlan
  • Michael Shih-ta Chen
  • Keith Chi-ho Wong

Sony and the JK Wedding Dance

  • John Deighton
  • Leora Kornfeld

United Breaks Guitars

David dao on united airlines.

  • Benjamin Edelman
  • Jenny Sanford

Marketing Reading: Digital Marketing

  • Joseph Davin

Social Strategy at Nike

  • Mikolaj Jan Piskorski
  • Ryan Johnson

The Tate's Digital Transformation

Social strategy at american express, mellon financial and the bank of new york.

  • Carliss Y. Baldwin
  • Ryan D. Taliaferro

The Walt Disney Company and Pixar, Inc.: To Acquire or Not to Acquire?

  • Juan Alcacer
  • David J. Collis

Dow's Bid for Rohm and Haas

  • Benjamin C. Esty

Finance Reading: The Mergers and Acquisitions Process

  • John Coates

Apple: Privacy vs. Safety? (A)

  • Henry W. McGee
  • Nien-he Hsieh
  • Sarah McAra

Sidewalk Labs: Privacy in a City Built from the Internet Up

  • Leslie K. John

Data Breach at Equifax

  • Suraj Srinivasan
  • Quinn Pitcher
  • Jonah S. Goldberg

Apple's Core

  • Noam Wasserman

Design Thinking and Innovation at Apple

  • Barbara Feinberg

Apple Inc. in 2012

  • Penelope Rossano

Iz-Lynn Chan at Far East Organization (Abridged)

  • Anthony J. Mayo
  • Dana M. Teppert

Barbara Norris: Leading Change in the General Surgery Unit

  • Boris Groysberg
  • Nitin Nohria
  • Deborah Bell

Adobe Systems: Working Towards a "Suite" Release (A)

  • David A. Thomas
  • Lauren Barley
  • Jan W. Rivkin

Starbucks Coffee Company: Transformation and Renewal

  • Nancy F. Koehn
  • Kelly McNamara
  • Nora N. Khan
  • Elizabeth Legris

JCPenney: Back in Business

  • K. Shelette Stewart
  • Christine Snively

Home Nursing of North Carolina

Castronics, llc, gemini investors, angie's list: ratings pioneer turns 20.

  • Robert J. Dolan

Basecamp: Pricing

  • Frank V. Cespedes
  • Robb Fitzsimmons

J.C. Penney's "Fair and Square" Pricing Strategy

J.c. penney's 'fair and square' strategy (c): back to the future.

  • Jose B. Alvarez

Osaro: Picking the best path

  • James Palano
  • Bastiane Huang

HubSpot and Motion AI: Chatbot-Enabled CRM

  • Thomas Steenburgh

GROW: Using Artificial Intelligence to Screen Human Intelligence

  • Ethan S. Bernstein
  • Paul D. McKinnon
  • Paul Yarabe

marketing case studies pdf free download

Arup: Building the Water Cube

  • Robert G. Eccles
  • Amy C. Edmondson
  • Dilyana Karadzhova

(Re)Building a Global Team: Tariq Khan at Tek

Managing a global team: greg james at sun microsystems, inc. (a).

  • Thomas J. DeLong

Organizational Behavior Reading: Leading Global Teams

Ron ventura at mitchell memorial hospital.

  • Heide Abelli

Anthony Starks at InSiL Therapeutics (A)

  • Gary P. Pisano
  • Vicki L. Sato

Wolfgang Keller at Konigsbrau-TAK (A)

  • John J. Gabarro

The 2010 Chilean Mining Rescue (A)

  • Faaiza Rashid

IDEO: Human-Centered Service Design

  • Ryan W. Buell
  • Andrew Otazo
  • Benjamin Jones
  • Alexis Brownell

marketing case studies pdf free download

David Neeleman: Flight Path of a Servant Leader (A)

  • Matthew D. Breitfelder

Coach Hurley at St. Anthony High School

  • Scott A. Snook
  • Bradley C. Lawrence

Shapiro Global

  • Michael Brookshire
  • Monica Haugen
  • Michelle Kravetz
  • Sarah Sommer

Kathryn McNeil (A)

  • Joseph L. Badaracco Jr.
  • Jerry Useem

Carol Fishman Cohen: Professional Career Reentry (A)

  • Myra M. Hart
  • Robin J. Ely
  • Susan Wojewoda

Alex Montana at ESH Manufacturing Co.

  • Michael Kernish

Michelle Levene (A)

  • Tiziana Casciaro
  • Victoria W. Winston

John and Andrea Rice: Entrepreneurship and Life

  • Howard H. Stevenson
  • Janet Kraus
  • Shirley M. Spence

Partner Center

The Essential Guide to Creating Case Studies [Free Template]

Rachael O'Higgins

Updated: February 01, 2017

Published: January 13, 2015

Nowadays, reviews are more important than ever --  9 out of 10 people are looking at online product reviews and posts on social networks before making a purchasing decision. Do you have a plan in place to take advantage of this trend?

marketing case studies pdf free download

Enter the ever useful and efficient case study. Case studies give your audience more information about your product or service in the context of a specific company size or vertical.  Though each case study may have slightly differing details, the core messaging will fundamentally remain the same: how your product and/or service has helped one of your existing customers overcome a challenge, achieve  a goal, and/or better their lives.

Download our free case study study template here.

Case studies are also crucial to your sales process. Having a variety of case studies based on various categories such as industry, location, company size, or type of business can help your sales team convert leads into customers and upsell existing customers.

We know that building out an awesome case study that shares a compelling story can be both time-consuming and difficult if you’re not sure how to go about it. You may be wondering where to start, who to speak to, and what to ask.

To help you to focus on creating content that drives both your sales team and process forward, we have created The Ultimate Case Study Creation Guide and Template .   With this helpful kit you’ll be able to:

  • Select perfect-fit participants to help your case study shine the spotlight on your product and/or service.
  • Reach out to potential participants and engage them in the process.
  • Devise great questions to ask your perfect-fit participants. 
  • Layout the case study in a comprehensive, clear, and informative manner -- giving you more time to focus on the actual content at hand.

Click here to download the case study template and guide , and if you want to share this resource with others, use the click-to-tweet links and image below.

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  "The Ultimate Case Study Creation Kit : http://bit.ly/14LzKAm  via @HubSpot "  

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16 Important Ways to Use Case Studies in Your Marketing

16 Important Ways to Use Case Studies in Your Marketing

Outline your company's marketing strategy in one simple, coherent plan.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Case Study Template

  • Content Marketing Templates

Craft an incredible case study the easy way with this free case study template (available in Word, Google Docs and as a PDF). Whether you want to use your case study as a piece of blog content, or as a sales tool to close more clients, this template will give you everything you need.

Download the Case Study Template

The Digital Marketing Templates Library

marketing case studies pdf free download

Download as Microsoft Word

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Download as PDF

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Open as Google Doc

Why Use a Case Study Template?

Case studies are one of my favorite types of content. They’re useful like a how-to guide. But they’re backed up with proof to show that the steps actually work.

Plus, bloggers LOVE linking to case studies. Why? Because they contain real numbers. Case studies also get a lot of social media shares (people love to share a good story) In fact, one of my most popular posts ever is when I first introduced the Skyscraper Technique . And it’s a case study.

Now: I’ve written a lot of case studies over the years. And I’ve noticed that there’s one particular structure that works like a charm. Every time.

So I created a template to help me bang out case studies FAST. Now, rather than staring at a blank page, I just whip out my tried-and-true template and start filling in the blanks. Starting today, you’ll be able to do the same.

What’s Included

Here’s what’s included in this case study template:

  • The 3 major components to any winning case study: How to capture your audience’s attention, make them want to read the entire thing, and get them to share your post when they’re done.
  • How to write your case study: What to include, what to leave out, and where to put everything in order.
  • Paint-by-numbers walkthrough of every section of your case study: From the “setting the scene”, outlining the results, wrapping things up and more.

How to Use This Template

  • Identify an accomplishment you’d like to highlight, whether your own or someone else’s (like a friend or client’s)
  • Download the free Case Study Template on this page
  • Follow the instructions in the template and fill in the blanks, adding plenty of detail
  • Paste the template into the content editor of your website, format it and add images
  • Publish and promote your case study

How to Make Sure Your Case Study Gets the Attention It Deserves

94% of all blog posts have 0 external links . Using a template will help you nail the fundamentals of your case study. Which is important. But if you want to attract lots of links and social shares, you’ll need to go above and beyond.

  • Spend lots of time on your title. After all, people will only click through and read if your title draws them in. I include two things in every case study title: a very specific result with a number (like “How I Increased My Organic Traffic 652%”) and another detail that provides context and makes it more impressive (like “in 7 Days”).
  • Speaking of titles, for more social shares, use a title that’s 14-17 words long .
  • Make your case study beautiful and easy-to-read. According to Nielsen Norman Group , good visual design is one of the best ways to make your content appear more trustworthy. Definitely use as many high-quality images as you can. But don’t forget about font. Go with a font that’s between 15 – 18 pixels for the body of your content.
  • Create a new, “branded” name for the technique your case study covers. (I call this the Branded Strategy Case Study , which is itself a branded name.) Giving your technique a branded name makes people more likely to remember and link to your case study.
  • See my Complete Guide to SEO and Content Marketing for more best practices to follow.

Here Are The Templates One More Time...

  • Boston University Libraries

Business Case Studies

Open access cases.

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marketing case studies pdf free download

A number of universities and organizations provide access to free business case studies.  Below are some of the best known sources.

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  • << Previous: Books with Cases
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  • Last Updated: Nov 17, 2023 12:09 PM
  • URL: https://library.bu.edu/business-case-studies

Marketing Management Case Studies

January 8, 2010

Marketing Case Studies provide a broad overview of the important issues relating to international marketing with a collection of insightful cases and illustrations of global industry practices from sectors such as retail, pharma, fashion, food and healthcare. A marketing case study provides a detailed outline of the essentials of the subject, such as trends in retail marketing, latest marketing strategies with an international viewpoint. Marketing Cases cover various companies and best practices in Marketing.

A case study is a written or recorded, detailed analysis of some targeted management issues, for the purpose of noting success or failure to used as a benchmark for education, research, and/or planning. A case study is an in-depth exploration of one particular case (situation or subject) for the purpose of gaining depth of understanding into the business/management issues being investigated.

Download case study (available):

  • Cafe Coffee Day (CCD) – Brand Strategy in India
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Case Studies in Marketing Management

  • International Business >
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Emerging markets have generated tremendous interest both among practitioners and academics throughout the world. The Indian context with its diversity of cultures, luxury markets, huge population of consumers at the lower strata of economy, a youth population that is greater than most countries in the world and the impact of westernization poses certain marketing challenges that are even more complex than those that are generally associated with emerging markets in general.   The Indian business schools have a dearth of Indian cases, especially the ones that offer consumer insights from the viewpoint of challenging the students. This book provides a rich set of cases that are structured to be compatible with any text book on the basic marketing course. These cases are drawn from the renowned Ivey Business Case collection in discussion with Prof. Paul Beamish based on his intricate understanding of the emerging markets and the editor’s (S. Ramesh Kumar) rich academic experience with regard to the Indian context.  It also includes cases from an Indian perspective. Students would be able to appreciate and compare the differences in challenges that marketers go through in the developed context versus the Indian context when they work on the real life issues projected through these cases. The cases have been selected to blend theory with practice with a difficulty level that encourages effective comprehension of the issues involved.

Suggested chapter & case pairing:

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Top10 Case Studies Of DIGITAL MARKETING Every Marketer Should Know

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Here are the top 10 case studies of digital markeng revealing what's new & working in social media, email markeng, SEO, Google Adwords and more!

Related Papers

sanjay bahl

marketing case studies pdf free download

Canadian Institute for Knowledge Development Publishing

Asian Journal of Interdisciplinary Research

Branding aims to create an identifiable name, symbol or design, or a combination of these to distinguish the products of a producer. Brand plays a significant role in demand creation and customer retention for any product. The importance of branding is immensely felt in case of Fast Moving Consumer Goods (FMCG) products where close substitutes are readily available and imprint of the product on the customers’ minds decide the actual sale. The advertisers aim for brand association, brand distinction and brand recognition due to closeness of substitutes. In this study, 50 leading FMCG products were selected from 9 sectors and their branding strategies along with the core messages as displayed through those advertisements were assessed. It is seen that the brand name, logo and slogan are given immense importance by the advertisers. The more intense is the competition, the more aggressively the brands are emphasised through advertisements.

manali tendolkar

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Springer Texts in Business and Economics

Linda S L Lai

gabriel cardenas

buen archivo, esta filete. a ponerle bueno con el marketing

Gregory T Papanikos

This book includes the abstracts of all the papers presented at the 15th Annual International Conference on Marketing, 26-29 June 2017, organized by the Athens Institute for Education and Research (ATINER). In total 46 papers were submitted by over 50 presenters, coming from 19 different countries (Australia, Brazil, Canada, China, Colombia, France, Hong Kong, India, Iran, Israel, Italy, the Netherlands, Oman, Serbia, South Africa, South Korea, Taiwan, UK and USA). The conference was organized into 14 sessions that included a variety of topic areas such as branding and service, communications, strategy and more. A full conference program can be found beginning on the next page. In accordance with ATINER’s Publication Policy, the papers presented during this conference will be considered for inclusion in one of ATINER’s many publications.

This book includes the abstracts of all the papers presented at the 15th Annual International Conference on Management, 26-29 June 2017, organized by the Athens Institute for Education and Research (ATINER).

Journal ijmr.net.in(UGC Approved)

Social media has risen to a great level in India since last few years. Marketers in the west have already taken advantage of Social Media. Marketers are taking note of many different social media opportunities and beginning to implement new social initiatives at a higher rate than ever before. Social media helps in connecting themselves with social networking sites through which now people can stay far and yet remain connected. Apart from this media like Facebook create a loyal connection between product and individual which leads to large advertising opportunities. Similarly, other social media like Blogs create a platform to post comment on any event which needs to be publicized also can be utilized as a promotional technique for customer's adoption as well as for promotions. Now users are acquiring followers & subscribers and directing them to your social networking page. This paper discusses about role of social media marketing in India as an innovative strategy.

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Marketing Case Study Template – 8+ Free Word, PDF Documents Download

If you have worked in the field of marketing for a while, you cannot not be familiar with the concept of a case study. A case study refers to a detailed study of a particular subject. In the field of marketing, most of the case studies are product and market oriented. For example, if a product has done well in the market, a case study may be created on that which can be used for future reference in the case of other products. You can also see Marketing Campaign Templates .

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