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Intranet usability guidelines.

Increase employee intranet usage and productivity with 300 design and content management guidelines  (in 4 volumes). Get  800 intranet screenshots  and evidence-based recommendations. Buy individual volumes or save when you purchase all 4 volumes .

Intranet Design Annual: 2023

This 483-page report showcases screenshots and case studies from the 10-best intranets of 2023. 

Best SharePoint Intranets 2018-2023

Comprehensive case studies from 2018-2023 Intranet Design Annual winners using Microsoft SharePoint for their intranets. Get inspiration for UX research, design, and intranet content management using SharePoint. 

University Websites

Effective college and university websites offer a satisfying and productive experience. This report presents 152 guidelines for enhancing higher education websites.

Ecommerce User Experience

Improve your customers’ online shopping experience with 1037 recommendations (in 13 volumes) illustrated with more than 3100  screenshots . Buy individual reports, or save 58% when you purchase all 13 volumes together .

NN/g books have been instrumental in defining the fields of usability and user experience. Explore some of our most influential titles:

The Design of Everyday Things

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Mobile Usability

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Living With Complexity

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A complete guide to presenting UX research findings

In this complete guide to presenting UX research findings, we’ll cover what you should include in a UX research report, how to present UX research findings and tips for presenting your UX research.

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presenting UX research findings

User experience research sets out to identify the problem that a product or service needs to solve and finds a way to do just that. Research is the first and most important step to optimising user experience.

UX researchers do this through interviews, surveys, focus groups, data analysis and reports. Reports are how UX researchers present their work to other stakeholders in a company, such as designers, developers and executives.

In this guide, we’ll cover what you should include in a UX research report, how to present UX research findings and tips for presenting your UX research.

Components of a UX research report

How to write a ux research report, 5 tips on presenting ux research findings.

Ready to present your research findings? Let’s dive in.


There are six key components to a UX research report.


The introduction should give an overview of your UX research . Then, relate any company goals or pain points to your research. Lastly, your introduction should briefly touch on how your research could affect the business.

Research goals

Simply put, your next slide or paragraph should outline the top decisions you need to make, the search questions you used, as well as your hypothesis and expectations.

Business value

In this section, you can tell your stakeholders why your research matters. If you base this research on team-level or product development goals, briefly touch on those.


Share the research methods you used and why you chose those methods. Keep it concise and tailored to your audience. Your stakeholders probably don’t need to hear everything that went into your process.

Key learnings

This section will be the most substantial part of your report or presentation. Present your findings clearly and concisely. Share as much context as possible while keeping your target audience – your stakeholders – in mind.


In the last section of your report, make actionable recommendations for your stakeholders. Share possible solutions or answers to your research questions. Make your suggestions clear and consider any future research studies that you think would be helpful.

1. Define your audience

Most likely, you’ll already have conducted stakeholder interviews when you were planning your research. Taking those interviews into account, you should be able to glean what they’re expecting from your presentation.

Tailor your presentation to the types of findings that are most relevant, how those findings might affect their work and how they prefer to receive information. Only include information they will care about the most in a medium that’s easy for them to understand.

Do they have a technical understanding of what you’re doing or should you keep it a non-technical presentation? Make sure you keep the terminology and data on a level they can understand.

What part of the business do they work in? Executives will want to know about how it affects their business, while developers will want to know what technological changes they need to make.

2. Summarise

As briefly as possible, summarise your research goals, business value and methodology. You don’t need to go into too much detail for any of these items. Simply share the what, why and how of your research.

Answer these questions:

  • What research questions did you use, and what was your hypothesis?
  • What business decision will your research assist with?
  • What methodology did you use?

You can briefly explain your methods to recruit participants, conduct interviews and analyse results. If you’d like more depth, link to interview plans, surveys, prototypes, etc.

3. Show key learnings

Your stakeholders will probably be pressed for time. They won’t be able to process raw data and they usually don’t want to see all of the work you’ve done. What they’re looking for are key insights that matter the most to them specifically. This is why it’s important to know your audience.

Summarise a few key points at the beginning of your report. The first thing they want to see are atomic research nuggets. Create condensed, high-priority bullet points that get immediate attention. This allows people to reference it quickly. Then, share relevant data or artefacts to illustrate your key learnings further.

Relevant data:

  • Recurring trends and themes
  • Relevant quotes that illustrate important findings
  • Data visualisations

Relevant aspects of artefacts:

  • Quotes from interviews
  • User journey maps
  • Affinity diagrams
  • Storyboards

For most people you’ll present to, a summary of key insights will be enough. But, you can link to a searchable repository where they can dig deeper. You can include artefacts and tagged data for them to reference.


4. Share insights and recommendations

Offer actionable recommendations, not opinions. Share clear next steps that solve pain points or answer pending decisions. If you have any in mind, suggest future research options too. If users made specific recommendations, share direct quotes.

5. Choose a format

There are two ways you could share your findings in a presentation or a report. Let’s look at these two categories and see which might be the best fit for you.

Usually, a presentation is best for sharing data with a large group and when presenting to non-technical stakeholders. Presentations should be used for visual communication and when you only need to include relevant information in a brief summary.

A presentation is usually formatted in a:

  • Case studies
  • Atomic research nuggets
  • Pre-recorded video

If you’re presenting to a smaller group, technical stakeholder or other researchers, you might want to use a report. This gives you the capacity to create a comprehensive record. Further, reports could be categorised based on their purpose as usability, analytics or market research reports.

A report is typically formatted in a:

  • Notion or Confluence page
  • Slack update

You might choose to write a report first, then create a presentation. After the presentation, you can share a more in-depth report. The report could also be used for records later.

1. Keep it engaging

When you’re presenting your findings, find ways to engage those you’re presenting to. You can ask them questions about their assumptions or what you’re presenting to get them more involved.

For example, “What do you predict were our findings when we asked users to test the usability of the menu?” or “What suggestions do you think users had for [a design problem]?”

If you don’t want to engage them with questions, try including alternative formats like videos, audio clips, visualisations or high-fidelity prototypes. Anything that’s interactive or different will help keep their engagement. They might engage with these items during or after your presentation.

Another way to keep it engaging is to tell a story throughout your presentation. Some UX researchers structure their presentations in the form of Joseph Campbell’s Hero’s Journey . Start in the middle with your research findings and then zoom out to your summary, insights and recommendations.

2. Combine qualitative and quantitative data

When possible, use qualitative data to back up quantitative data. For example, include a visualisation of poll results with a direct quote about that pain point.

Use this opportunity to show the value of the work you do and build empathy for your users. Translate your findings into a format that your stakeholders – designers, developers or executives – will be able to understand and act upon.

3. Make it actionable

Actionable presentations are engaging and they should have some business value . That means they need to solve a problem or at least move toward a solution to a problem. They might intend to optimise usability, find out more about the market or analyse user data.

Here are a few ways to make it actionable:

  • Include a to-do list at the end
  • Share your deck and repository files for future reference
  • Recommend solutions for product or business decisions
  • Suggest what kind of research should happen next (if any)
  • Share answers to posed research questions

4. Keep it concise and effective

Make it easy for stakeholders to dive deeper if they want to but make it optional. Yes, this means including links to an easily searchable repository and keeping your report brief.

Humans tend to focus best on just 3-4 things at a time. So, limit your report to three or four major insights. Additionally, try to keep your presentation down to 20-30 minutes.

Remember, you don’t need to share everything you learned. In your presentation, you just need to show your stakeholders what they are looking for. Anything else can be sent later in your repository or a more detailed PDF report.

5. Admit the shortcomings of UX research

If you get pushback from stakeholders during your presentation, it’s okay to share your constraints.

Your stakeholders might not understand that your sample size is big enough or how you chose the users in your study or why you did something the way you did. While qualitative research might not be statistically significant, it’s usually representative of your larger audience and it’s okay to point that out.

Because they aren’t researchers, it’s your job to explain your methodology to them but also be upfront about the limitations UX research can pose. When all of your cards are on the table, stakeholders are more likely to trust you.

When it comes to presenting your UX research findings, keep it brief and engaging. Provide depth with external resources after your presentation. This is how you get stakeholders to find empathy for your users. This is how you master the art of UX.

Need to go back to the basics and learn more about UX research? Dive into these articles:

What is UX research? The 9 best UX research tools to use in 2022

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UX Report Writing

Let’s take a look at one of the key communication skills you’ll need for your next research project – report writing.

Writing Reports for UX Research

It is unlikely that for most reports that you’ll find a one-size fits all format that keeps everyone in the stakeholder group happy. You may find that you need to do three reports for every report you need to file. A very brief high-level report for those who may be interested in the output of your research but have no intention of reviewing the data or the method itself.

Mid-sized reports for decision makers with enough explanation of what needs to be done and what you did to be informative without becoming overwhelming.

Then a bigger report for those who will be carrying out the work that results from the report. This should go into more detail about what needs to be done and probably into less detail about what has been done (though given that research shows that giving a reason for a request makes it more likely that someone will comply with the request – some explanation of what’s been done won’t hurt either).

Many of us have started reporting in PowerPoint as it can capture the attention of the reader as well as put information in an easy to summarise and glance-able format, but choose the best format based on your client and your report style. It is also important to tell a story here, to build empathy for your client and build up to your end goal by creating a flow of information.

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We can follow certain standards when it comes to our reports such as ISO/IEC 25062:2006 which is a basic ‘Common Industry Format’ which we can use to report our research. This ISO standard consists of 74 items we need to adhere to; but reading through a list this long won’t appeal to most of us so there are also a number of pre-made templates out there we can download and follow.

There are some fairly standard rules that you can apply to writing better reports:

  • Reports should be in plain English. Do not give into the academic urge to use 12 words when one will do. The easier they are to read, the better. When you use specific terminology or acronyms – explain them even if you think the audience already knows them. Don’t leave people reaching for dictionaries or feeling a little bit stupid because you’re talking over their heads.
  • Break your reports into clear and simple sections. No-one likes a wall of text. Use standard sections where possible; an executive summary, an introduction, a methodology statement, a results section, a recommendation section, a summary, etc.
  • Keep the reports honest. A lot of reporting suffers from a bad case of over-optimism on the part of the report writer. In order for people to use a report to make an informed decision – you have to report on the data that contradicts your recommendations. You have to explain limitations in methodologies. The bright side of this approach is that if things go wrong; they become a team failure rather than an individual one.
  • Keep reports as short as possible. You have to provide enough detail for people to be able to use the report. You do not have to provide so much detail that it takes a week to read. I recently read someone recommending a 20 page maximum on reports. I’d say in most cases that might be 15-18 pages too much information for many people. Refining your language and the way you present data (use visuals, tables, etc. rather than long form explanations) can help you keep the word count to a minimum and visuals can also keep the reader engaged with the work.

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How To Prepare Effective UX Research Reports Like A Pro

Sep 15, 2022 • Reading Time 10 Mins • Tutorials • By Aakash Jethwani

Reading Time: 8 minutes UX research reports are one of the essential deliverables of UX design. They provide a detailed interpretation of users’ needs and analysis of how users interact with a product or service.

They guide the designer in making informed decisions about what to change, update, or remove from their product.

Great UX research reports also include recommendations for improvements based on user feedback and findings throughout testing sessions.

In this blog, we’ll share tips for writing UX research reports that are concise, informative, and easy to read.

Let’s get started.

What is a UX Research Report (And Isn’t)?

Meaning of UX research report

A UX research report is a document that summarizes the findings of a user experience study. It is the final output of UX research process .

These UX research reports can also define how you’ll be able to convince other stakeholders at your company or organization that your ideas are worth pursuing. The more compelling and persuasive your report is, the more likely you’ll be able to get support for your vision.

So what does an effective UX research report look like? Well, here are some tips –

  • It should be clear and concise. Don’t write a 50-page document about every detail of your findings. Instead, focus on the most critical points and make sure you can clearly explain them in a way that makes sense for everyone who reads it.
  • Secondly, use lots of visuals! Visuals help people understand what they’re reading in a way that text alone can’t always do.
  • Thirdly, use real people as much as possible in these reports, not just user avatars or generalizations. The more specific you can be when talking about who the user is and what they need, the better!

However, some things make UX research projects less valuable or even decrease their quality. Here are a few of those

  • Not asking relevant questions
  • Not having clear goals
  • Not having measurable results
  • Surveying without knowing why you need it
  • Number of people conducting the research

What UX Research Report Isn’t?

When it comes to creating effective UX reports, It is typically observed that even the experts tend to make certain mistakes. So, let us understand what doesn’t constitute a UX research report.

  • A lengthy, dissertation-style paper
  • An opinion-based essay (without any legit data to support any claims)
  • Something that should require deep UXR expertise to interpret

How To Structure Your UX Research Report?

Ideal structure of UX research report

Before you start writing, it’s essential to understand what information should be included in your report. Here’s how you should structure your report:

1. Introduction

This section should introduce the reader to the problem you are solving and the research you have conducted to identify the problem. You should also include any background information about your company, product, or industry that will be helpful for readers to understand why this particular problem is essential.

2. Research Goals

A research goal is a specific, measurable outcome that the research team intends to achieve after conducting the research. The goals should be clear and concise and should be evaluated before the end of the project.

3. Business Value

The next section of your UX research report should include a description of the business value. This can be broken down into two parts: what you learned from the research and what that means for the business.

The first part is crucial because it shows how you used your findings to improve the product. It shows that you took what you learned and applied it to make changes in a way that benefits the user.

The second part is crucial because it shows how your findings translate into ROI for the company or other stakeholders. It helps quantify how much money was saved by implementing a particular change.

4. Research Methods

This section should provide an overview of how you conducted your research and why those methods were appropriate for this project.

This includes how many people participated in each activity, how often they did so, and what questions they were asked during interviews or surveys.

It can also include information about which tools were used during validation sessions and why they were chosen over others.

5. Key Learnings

These are the most significant insights that you gathered during your research. They should be clearly articulated and organized in a way that makes them easy to understand and remember.

Key learnings can be grouped into categories, such as “What we learned about users” or “What we learned about stakeholders.” Also, include subcategories if you have more than one set of critical learnings per category.

6. Recommendations

Recommendations are specific steps that designers can take to address problems that were uncovered by your research. Recommendations should be actionable items. Meaning, they should direct designers in terms of things they can or cannot do when working on their next project.

The recommendations should also be tied back to critical learnings and framed as actionable steps toward improving design decisions.

What makes for an effective UX research report?

Elements of an ideal UX report

When trying to make a product that people will love, it’s essential to understand what they need and want. The only way to do that is through user experience research.

There are many different ways of doing user experience research, but here are some key elements that should be included in any report:

1. Effective Writing

The UX research report should be clear and concise. The information should be organized in a way that is easy to understand. Each report section should have a clear purpose and flow into the next. Also, the written content must be free of grammatical and spelling errors.

2. Screenshots, Illustrations, Diagrams, and Charts

When conveying information about your research findings, you must use visuals wherever possible, especially if the information is complicated or complex for people to grasp. Visuals help readers understand what you’re saying by providing context and clarity.

3. Mockups And Examples

Mockups are visual representations of how a product might look or work when it’s developed. Examples are real-world cases of people using a product or service in a particular way.

Photos are a great way to add a layer of detail and personality to your UX research report. You can use them to illustrate concepts or show how people use products in real life.

5. Quotations

Quotes add some colour and personality to your UX research report. They’re also a way to get across the human element of your research—that it isn’t just numbered on a page but real people talking about their experiences with your product.

6. Audio And Video

If you are to prepare a presentation, we recommend adding audio/videos. Audio and video are best for bringing the human element into your UX research report and making it more personal for the reader. You can capture audio samples from users during interviews, which will help bring their voices and experiences into the document.

Pro Tips To Prepare An Effective UX Research Report

Pro tips for effective UX research report

Preparing an effective UX research report is not easy and requires a lot of time, effort, and patience, especially if you’re a beginner. But just because it’s difficult doesn’t mean it’s impossible!

Here are some pro tips to help you prepare an effective UX research report:

1. Keep It Engaging

The first thing to do is to ensure that your report is engaging. If you’re writing a report for your boss, you want them to feel like they’ve read something interesting rather than just a bunch of data. You can do this using data-driven storytelling techniques , like creating a narrative or case study from your findings.

You can also make the report more attractive by including visuals or infographics, which help readers understand complex concepts more quickly and easily.

2. Combine Qualitative And Quantitative Data

Combining qualitative and quantitative data can be quite challenging. One approach is to start with qualitative data, such as interviews with users or stakeholders, and then combine these findings with quantitative data, such as product analytics. It helps you to gain further insights into user behaviour patterns across different platforms.

In other words, it helps you understand what users are thinking about when interacting with your product.

3. Make It Actionable

If people want to use your report for something, they should be able to take action based on what they’ve read. So make sure that at the end of each section describing a particular test or experiment, readers can apply an actionable takeaway in their own lives or business practices.

4. Keep It Concise And Compelling

The most common mistake people make when writing UX research reports is that they include information that might not be relevant or necessary. This can result in a lengthy and complex report. To avoid this, you need to keep your content concise and focus on your research’s main points.

5. Admit The Shortcomings of UX Research

You must acknowledge any shortcomings in your research so that your readers understand why certain things have been left out or why specific findings may not be reliable or accurate. You can do this by explaining at the end of each section why something wasn’t included, what you would do differently next time, etc.

Mistakes to Avoid While Preparing UX Research Report

Mistakes to avoid in preparing UX research report

When it comes to creating effective UX reports, It is typically observed that even the experts tend to make certain mistakes. Let’s see what are these common mistakes and you should avoid them.

1. A Report Full Of Jargon And Buzzwords

When writing a UX research report, you should avoid using industry jargon and buzzwords unless necessary to explain something that would otherwise be confusing to your audience. If you’re using these kinds of words every other paragraph (or worse!), you’re probably making it harder for people who aren’t familiar with them to understand what you mean.

2. A Report With Unquantified Findings

One of the most important things about UX research reports is quantifying findings so stakeholders can easily compare different scenarios or understand how much things have changed over time (or haven’t changed). Quantifying findings will also help ensure everyone can agree on what success looks like for any given project—and whether or not it’s been achieved!

3. Being Too Prescriptive In Recommendations

Many UX research reports focus on presenting a list of recommendations, but they don’t explain the rationale behind those. The best way to avoid this mistake is to create a hypothesis at the beginning of each project and write down your assumptions about what will work and what won’t. Then you can use that hypothesis as a guide for deciding what research methods are most appropriate for testing those assumptions.

4. Presenting Only What Was Observed

When presenting research findings, it’s important to tell a story, and part of telling that story is explaining why certain actions were taken and others weren’t. In other words, if you recommend something, you should also explain why it’s being recommended and how it fits into the broader context of your project goals.

To sum up, the key to creating an effective UX research report is to ensure that you are thorough about your research, present it in a way that’s easy for readers to understand, and use it as an opportunity to show off your expertise in the industry.

At Octet Design Studio, we provide diligent UX research services which form a strong foundation of our UX design process. We present our findings comprehensively by preparing an effective UX research report that helps us create successful products.

This is a testimony to our proven track record of designing and delivering high-quality, user-centred design. Our team of experienced researchers and designers can help you create a product that customers will love using—and they’ll keep coming back for more.

If you want to know more about UX research or usability testing services, contact us at + 91 85111 88998 or drop your requirements at [email protected]

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From Data to Action: A Guide to Writing UX Research Reports

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Successful UX research is one that dives deep into the user's world, understanding their needs, preferences, and challenges to create solutions that not only solve their problems but also provide a delightful experience. 

But what good is UX research if it doesn't translate into actions that drive product development in the right direction? 

That's where a well-crafted UX research report comes into play. It helps you translate the findings into actionable recommendations that your stakeholders understand and care about.

In this guide, we’ll show you how to present your raw data in a clear, impactful manner that will turn your report into a powerful driver of design and business decisions. 

What is a UX research report?

A UX research report is a document that summarizes findings from your UX research, translating them into a language that is understandable to your stakeholders.

It typically includes data gathered from various UX research methods , such as usability testing, user interviews, and surveys , used during your research process.

The aim of a UX research report is to present the data you gathered in an easily digestible format that enables stakeholders to make informed decisions about product design and development.

reports page ux

The benefits of creating a UX research report 

Conducting UX research without acting upon its findings is an exercise in futility. A report can help you gather conclusions and create a coherent plan of action so that no relevant insight is lost.

Here are some of the key benefits you’ll reap by creating a UX research report.

Building empathy for the user

One key purpose of UX research is to build empathy for users among the product team and stakeholders. A well-constructed UX research report vividly conveys user struggles, aspirations, and workflows, fostering empathy and encouraging a user-centered approach to product design and development.

Facilitating consensus

In any product development team, there can be diverse opinions and ideas. A UX research report serves as an objective source of truth that helps align different team members and stakeholders. The clear presentation of user data and findings can foster agreement on priorities and next steps.

Enhancing product value

Insights derived from your UX research reports can help identify opportunities for innovation or improvement, leading to better product-market fit . The report might also reveal unmet user needs or pain points that, when addressed, significantly enhance the value and appeal of the product.

Surveys, including the template below, offer a great to collect user insights on the perceived product value:

Demonstrating ROI

Your UX research reports can also help demonstrate the return on investment (ROI) of UX activities . By connecting the insights and recommendations from the report to measurable improvements in key metrics (like increased user engagement, reduced churn, or improved conversion rates), you can provide tangible evidence of the value of UX research.

Enabling continuous improvement

UX research reports serve as benchmarks that enable continuous improvement. By documenting user insights and experiences over time, these reports help teams track changes in user behavior, measure the impact of design changes, and assess progress toward UX goals.

How to write a UX research report

Now that you know the benefits of a UX research report, let's go into more depth on the essential elements it should consist of. 


This part of the report lays the groundwork for everything that follows. It should clearly define the product or service you’re working on, the reason behind conducting the UX research , and a high-level overview of the methodology you used. 

It can be helpful to articulate any pre-existing assumptions or known issues about the user experience that inspired the research. The introduction sets the tone and context for the entire report, making it essential for engaging your audience.

Research goals

The research goals section is where you articulate what you aimed to discover through your research. It is the guiding light of your entire study and report. 

These could include understanding the reason behind a drop in user engagement, discovering how users interact with a particular feature, or finding out what obstacles are causing users to abandon the product or service. 

Use the survey template below to discover what stops your customers from completing a purchase:

Business value

Here you should highlight how the UX research aligns with and contributes to the organization's overall goals. You might discuss how improving user engagement can lead to increased revenue, or how reducing user frustration can decrease customer churn. By showcasing the business value , you help stakeholders understand why the research is crucial and how it can impact the bottom line.


The methodology section is where you outline the research methods and techniques you used to gather data. This could include surveys, interviews, usability tests, card sorting, heatmaps, and more. For each method, explain why you chose it, how you implemented it, and any particular considerations or challenges. This section allows readers to understand the context of your findings and how you arrived at them.

Key findings

This is the core of your report where you present your research outcomes.

Break down the findings based on research goals or the specific parts of the user journey they relate to and explain the UX metrics you used. To enhance readability, you can use bullet points, numbered lists, or subheadings. 

Keep in mind that key findings are recommendations are the two parts your key stakeholders are most likely to skip to, so make sure it’s easy to understand and gets your points across. 


The recommendations section is where you offer suggestions for improvement based on your findings. Make sure your recommendations are actionable and specific. It's not enough to say, "improve website navigation"; instead, try something like, "rearrange the main navigation menu items in order of user preference as indicated by our card sorting exercise". The more detailed and precise you are, the more value you provide to decision-makers and those who will implement these changes.

Best practices for writing a UX research report

Crafting a compelling UX research report requires more than just presenting the facts. Here are some best practices to ensure your report is insightful, engaging, and actionable.

Know your audience

Before you even begin to write, it's crucial to understand who will be reading your report. Are they designers, developers, or business stakeholders? Tailor your content, depth, language, and presentation style to their needs and understanding levels. Keep technical jargon to a minimum unless your audience is highly specialized. The aim is to make the report accessible and meaningful to all readers.

Turn your findings into a story

Data alone can be dry and challenging to digest. One way to make your findings more engaging and memorable is to weave them into a story. This doesn't mean fabricating narratives, but rather presenting your data in a way that it forms a coherent, relatable narrative. Data-driven storytelling can help to highlight important trends, reveal user behaviors, and create a compelling argument for your recommendations.

The video below explains how to frame your UX data with storytelling:

Combine qualitative and quantitative data

An effective UX research report marries both qualitative and quantitative data . Quantitative data provides broad strokes—how many, how much, how often—while qualitative data fills in the details, revealing why users behave as they do. Together, these two types of data provide a full, rich picture of the user experience.

Explain and visualize data

Data visualization is a powerful tool for making complex information easier to understand. Charts, graphs, and infographics can all help to convey your findings more effectively. But don't just present data—explain it. Make sure to clearly articulate what each piece of data means and why it's important.

reports page ux

Offer actionable recommendations

Your findings aren't much use if they can't be acted upon. Based on your research, offer clear, actionable steps that your team can take to improve the UX. Be as specific as possible. Instead of saying "improve the checkout process," for example, you might suggest "add a progress bar to the checkout process to let users know how many steps remain."

Use different formats

While a written report is critical, consider leveraging other formats and mediums to present your findings. Infographics, presentations, video summaries, or interactive dashboards can cater to different learning styles and preferences. These can also make it easier for stakeholders to digest and understand your research.

Spread the word

Finally, don't let your hard work go unnoticed. Share your report with all relevant parties—designers, developers, product managers, executives, and even customer service representatives can all benefit from your insights. Consider presenting your findings in a meeting, sharing them via email, or posting them on your company's internal network.

Collect better user data with surveys

UX research reports are a vital cog in the UX design process. They unearth invaluable insights and draw a roadmap toward a more seamless, user-centric product. 

The quality of your report is heavily dependent on the quality of the data you collect. One of the most effective tools for this purpose is surveys.

When designed and deployed correctly, surveys provide a wealth of quantitative and qualitative data about your users. They can capture insights into any aspect of the user experience you’d like to discover more about. 

With Survicate, you can deploy surveys at any stage of the user journey, on any platform. Simply sign up for a free account , choose from dozens of UX survey templates (or create your own), and start collecting invaluable user feedback.

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How to Create a UX Research Report That POPS

  • May 16, 2023

Matt Leppington

Let’s jump straight to the point: nobody – and I mean NOBODY – has the time to read a 10-page long UX research report. We’re living in the digital age. Things are fast and fun. Our attention span only just pips that of a goldfish so you should always, always, ALWAYS write up your product research report with that in mind.

With your current plan gone for a burton, you might be left feeling daunted and hopeless. How could you possibly condense all your hard-earned research into something that can be read in a flash? 

Fear not, young padawan, there are plenty of ways you can make your UX research presentation entertaining and informative. In a moment, we’ll get down to the nitty gritty details, but first, let’s briefly cover the basics.

Oh, and don’t forget the obvious: the user knows best – even if Ian doesn’t think so. We love constructive criticsm #productmanager #product #tech #productmanagement #corporatehumor #startup ♬ original sound - - AI Meeting Recorder

What is a UX Research Report?

A UX research report is the finishing line. You’ve spent dozens of hours planning, researching, and analyzing data so that your product team can make clear and informed decisions. The UX research report is the culmination of all your work, and you must channel it into a concise piece of art that skillfully unravels the data that your long hours of research has revealed.

If the research is planning, writing, and filming a movie, the UX research presentation is the final product – the movie itself. Without a crafty editor, all movies would just be a disconnected jumble of scenes. Your job is to weave a narrative into your research data and unveil what’s needed in a way that excites, entertains, and inspires your colleagues. My friend, you are the director now. 

I'm the director now

What Needs to Be Included in a UX Research Report?

Any kind of product research report or presentation should include the following three things.

1. What You Did (and Why)

Also known as the study overview , this section covers why the research was conducted in the first place. What was the purpose of it? Give a punchy introduction , a one-line summary that engages the audience immediately.

Next, you’ll want to cover your research scope :

  • The research objectives
  • Your methodology
  • Your research questions
  • A summary of your research participants 

As with the entire UX research presentation, keep it succinct. Don’t ramble or add more detail than necessary. Sometimes less is more. 

2. What You Learned

This is where you want to summarize your  key insights in a simple page. Choose the 3-5 insights that are most valuable to your team. Any more and you’re going overboard. 

This is often the most important part of the entire product research presentation. Make the insights stand out from one another ; make sure they are clear, distinct, and ready to carve out a slice in your reader’s brain so they can live there rent-free in the future.

Use all the skills you have to make these insights memorable. You worked hard to uncover them; don’t let them go to waste by failing to present their full potential.

One of the ways you can do this is by getting straight to the point. Cut the fluff. What did your data reveal and how is that relevant, and important, to the product?

After the summary of key insights, you’ll want to include all your learnings in detail. You still want to be sharp and direct here, but you can include more detail than in the summaries.

If you have any special research artifacts that you can’t fit in in full, like user journeys, archetypes, or competitive analyses, it’s a good idea to include a high-level overview then link to the artifact file for further details.

3. What Happens Next?

Just like with a book, the beginning has to catch your reader’s attention, the middle has to push them forwards, gaining momentum as you go, and the ending has to make a BANG. If you do a great beginning and middle but mess up the ending, your stakeholders will feel lost, confused and irritated. For this reason, you must close the UX research report with a clear call to action .

After being shown the data-driven evidence, the call to action should seem like a natural close to the product research presentation. It won’t draw attention to itself, but rather draw attention to the new goal.

Potential action statements can include:

  • Product opportunities
  • Design improvements
  • Open questions that may require follow-up research

Don’t be afraid of giving recommendations when you’re presenting your research. You are the expert here. You are the one that conducted the research. In this element, you know best.

UX Research Report Tips

If you’re ever short of UX research method ideas, we have a big fat list that you can use for inspiration. Otherwise, you can take a look at the tips below for creating cutting-edge UX research reports.

Empathize With Your Participants

You know that thing humans are capable of? Empathy? Use it.

By truly listening to your users, you will understand their problems and be able to accurately convey their desires to your stakeholders and other teammates.

Use the Voice of the Customer

Could there be an easier way of convincing stakeholders to make a decision than having them hear it straight from the horse’s mouth. By recording your user interviews with tl;dv, you can easily include snippets in your UX research presentation. You can make clips, reels, and highlights of multiple user interviews to really highlight the user’s opinion with their own voice . You don’t need to be a video editing whiz to do this either, tl;dv makes it exceedingly simple.

In fact, tl;dv automatically summarizes each meeting with their GPT-powered AI . You can also use it to generate notes, or even highlights by searching for important keywords throughout your transcripts. Like this, tl;dv will become your new UX research repository .

Not only will the voice of the user be a lot more effective than yours,  you won’t have to pay a penny to use it.  Just download tl;dv for free for  Google Meet  or  Zoom  and get started today.

Make it Visual

When we said nobody wants to read a 10-page report, we weren’t joking. Embrace the visual aspect of presentations. Include images, infographics, colors, shapes, quotes, memes, gifs and more. Make your report engaging in every way possible.

Obviously, we don’t mean to suggest that adding random images will improve your report. Keep consistent to your topic and keep the visualization aspects in the same vein too. So long as the data and what it suggests is coherent in your mind, then it will be coherent in your report too.

A bit of writerly advice: don’t be afraid to write a vomit draft to get your data and ideas for recommendations down on the page. It’ll help you understand it more and nobody ever has to read it. Once you understand it clearly in your head, you can craft it, tweak it, upgrade the design and keep everything consistent and engaging.

Pay Attention to Detail

We’re not just talking with the data here either. If your report is riddled with typos or other grammar errors, nobody is going to give a sh*t about your research. It’ll all be for nothing. Use a spellchecker, then use your eyes, then use a spellchecker again.

Spread it Far and Wide

Don’t limit your presentation just to the stakeholders. Share highlights of your study in your team’s internal communications channel. Everyone in your team should be inspired and motivated by the research you’ve conducted. It’s important that the insights gathered are understood by the entire team, not just the top-level decision makers.

Make it Entertaining

If you haven’t realized, this is 2023. It’s the age of social media, memes, and shorts. Don’t be a Scrooge. Making your audience laugh (on purpose) is the epitome of engagement. They’re far more likely to listen to your next words if you just caused them to erupt uncontrollably.

However, it’s important to keep a level head and remember what the topic is. Don’t try to be funny just to make people laugh. Always keep it relevant, and if you’re getting too carried away, just listen to Ross.

How to Make Your Presentation POP

By now, your UX research report should be rockin’ and rollin’. But not all stakeholders are part of the remote age where a simple email will do. Some still want a good old fashioned presentation, boardroom and all.

This is your time to shine.

For those nervous about the big pitch, keep these 3 tips in mind and you’ll be fine.

1. Remember the 3 Cs

When you speak, be  clear, confident, and concise.  

Be direct but friendly. Deliver your words with clarity, checking yourself for mumbling. Speak with intention.

When you speak confidently, people listen. One of the best tips for being confident is making sure you know your stuff like the back of your hand. When you really know the data you’re talking about, nothing can faze you. No questions can surprise you. You’ve got nothing to be afraid of.

Practice projecting your voice so that you are loud enough to be heard, but also self-assured enough to be trusted. Avoid using filler words and always try to make eye contact with your audience. You’ll appear a whole lot more knowledgeable and credible if you do so.

This means get straight to the point. Don’t hold the stage for longer than necessary. Get up, say your part, show the evidence, and get out of there. Just as nobody wants to read 10 pages, nobody wants to listen for hours either. Be succinct in your delivery and the audience will thank you for it.

2. Practice, Practice, Practice

The best thing you can do if you’re feeling a little nervy is practice. You can try recording yourself using a meeting recording tool if you like so that you can see how you can improve on a rewatch.

You can also grab a partner that isn’t part of your work team. These guys can be life savers as they’ll easily pick up on things that you’re too close to notice. Things like jargon for starters…

3. Don’t Just Read From the Screen

If you have your product research presentation in front of you, it might be tempting to just read what you wrote. After all, that’s why you wrote it, right?

This presentation is meant to engage and persuade, not bore to tears. By talking actively with the audience, you can promote engagement and even ask questions to keep them on their toes. 

If your presentation is definitely in person, you could cut some parts from the presentation slides so that you can talk about them instead. Keep only the most vital information on the slides themselves. You’re there to elaborate.

Take Your UX Research Reports to the Next Level

Now you’re ready to face the world. Gone are the days where bible-length UX research reports were acceptable (or readable). Now is the time to bring your A game.

Pluck from the modern world, entertain and engage, and convey your users’ insights in a way that convinces and persuades your specific target audience. You know them best.

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The Chrome UX Report: How to Use It to Improve Your Website UX

Jamie Juviler

Published: February 19, 2024

Google Chrome is the most popular web browser , taking almost two-thirds of the market at the end of 2023.

hand pointing to a computer representing the chrome ux report on a laptop

This gives Google access to heaps of data about our experiences on the web and how different websites perform across devices, locations, and connections. What’s more, Google makes much of this data publicly available, for free, through its Chrome UX Report.

So, if you want to see how your site compares to others in user experience , this report is an indispensable resource that any website owner and marketer should at least know how to use.

Download Our Free UX Research & Testing Kit

As someone who’s used Chrome’s data quite a bit to better understand the HubSpot blog’s performance, I’ll explain what exactly this report is, how to access and view the data, and finally walk through a demo of its most accessible feature, the dashboard.

Table of Contents

What is the Chrome UX Report?

What makes a site eligible for the chrome ux report, how to access the chrome ux report, demoing the crux dashboard.

The Chrome UX report, usually shortened to CrUX, is a public dataset created by Google containing real user experience data from across the web

CrUX compiles data from Google Chrome browsers on desktops and mobile devices around the world, and compiles this data into Core Web Vitals — metrics created by Google to quantify the user experience and performance of a web page.

More specifically, these metrics are Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Core Web Vitals factor into Google’s ranking algorithms and determine how pages appear in search results, so you’re going to want to pay attention to them.

CrUX also contains meta-information about users’ browsing conditions, including device type and connections, which allows you to parse CrUX data by these conditions to better understand segments of your audience.

Covering over 18 million websites as of 2024, the scope of CrUX is incredible, as are its benefits to website owners, digital marketers, developers, and anyone else trying to make their website the best it can be. CrUX lets you see how your site stacks up against the rest and gives you actionable data you can use when designing and improving your site’s user experience.

The Chrome UX Report pulls data from two types of sources: individual webpages and entire websites, which Google calls “origins.” For either a page or an origin to be made available in CrUX, it must meet two requirements:

  • The page or origin must be public. Google should be allowed to index it so that users can find it through Google search.
  • The page or origin must be what Google calls “sufficiently popular,” meaning the page/origin must receive a minimum amount of traffic. This ensures a large enough sample size to grade an origin/page.

Google does not share the minimum traffic required for a page or origin to be considered “sufficiently popular.” However, you can easily check whether your web page meets these criteria by plugging the page URL into PageSpeed Insights .

If you see results for your site, it’s publicly discoverable (which, unless you choose to block Google from indexing it, is likely true) and popular enough to be included in the CrUX dataset.

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Free UX Research Kit + Templates

3 templates for conducting user tests, summarizing your UX research, and presenting your findings.

  • User Testing Template
  • UX Research Testing Report Template
  • UX Research Presentation Template

You're all set!

Click this link to access this resource at any time.

CrUX is, at its core, a dataset. And a big one at that. There are several ways you can view the data and get insights from it. I’ll cover those methods in this section, ranging from least to most technical.

PageSpeed Insights

Google’s PageSpeed Insights tool is the simplest way to access data from CrUX. It’s a free tool that presents the latest performance data for any site in CrUX, segmented by phone and desktop users.

To use PageSpeed Insights, just paste in the URL of the page you want to analyze. You’ll be given a report of Core Web Vitals for the page, broken down by mobile and desktop performance.

a chrome ux report dashboard view of

It also provides scores from 0 to 100 in four areas — performance (i.e., speed), accessibility, best practices, and SEO — and provides recommendations to improve these areas.

If you want quick, actionable feedback on your site or a competitor’s, use this tool. For a more thorough look into the CrUX dataset without too much extra work, read on.

The CrUX Dashboard in Looker Studio

The next method of accessing CrUX data is by viewing it through the CrUX Dashboard, a free dashboard in Looker Studio that provides a visualization of CrUX data that you can filter and parse for insights.

If you’re a site owner with little to no experience with data analysis, the CrUX Dashboard is an excellent tool. In my opinion, it’s the best way to view data if you want to achieve more fine-grained insights about your website without knowledge of APIs or SQL.

To use the CrUX Dashboard, enter an origin URL into the text field on this page (it will only accept an origin URL, not a page URL). A new looker dashboard will be generated and can be shared with teammates.

the chrome UX dashboard core web vitals overview page

The dashboard contains an overview of Google Core Web Vitals, as well as other metrics to gauge performance. Each metric is broken down into the buckets “good,” “needs improvement,” and “poor.” Plus, there are breakdowns by mobile/desktop and connection type.

The data in the CrUX dashboard updates automatically. To edit the dashboard, you can make your own copy — just note that the months need to be updated manually (or, create a custom dashboard every month and make a new copy).

If you want an even more detailed picture of distributions of these core metrics beyond the buckets that the dashboard provides, or to zoom in on global regions, use SQL queries or query the API.

Still, even if you’ve never used Looker before, the report is still pretty intuitive. Later on, we’ll take a closer look at an example of the CrUX Dashboard in action.

Exploring CrUX Via SQL Queries

It’s also possible to access the CrUX data by querying its database, Google’s BigQuery, with SQL commands.

With this method, you can access data as far back as 2017 and achieve more granular insights than what you’d be able to get using PageSpeed Insights or a CrUX Looker dashboard.

In essence, the CrUX Dashboard is just a visualization of the queries it’s making from BigQuery — it’s just doing the work for you so you don’t need to worry about using SQL. But, if you want to access lower-level data for custom reports, this is your best bet.

To query the CrUX dataset with SQL, you’ll need to create a Google Cloud project if you haven’t already. See Google’s guide to getting started with CrUX querying for how to set up a Google Cloud project and tips to start querying with SQL.

Unlike PageSpeed Insights and the CrUX Dashboard, this method isn’t completely free. However, there is a free plan on which you can store up to 10 GiB (a little over 10 gigabytes) and process up to one TiB (a little over one terabyte) per month. If you’re not processing massive amounts of data, the free plan should sustain you. There’s also a free trial offer for your first 90 days, which gives you $300 in credit toward queries and storage.


Finally, the CrUX API is a free REST API for accessing the CrUX dataset, and it’s also the most technically demanding.

The CrUX API aggregates data from the past 28 days to provide its outputs and updates daily. It allows access to data in the report at the page level and origin-level. See Google’s documentation for info on how to get an API key and query the APIs.

Google actually currently provides two APIs for querying the CrUX database: The CrUX API and the CrUX history API . The main difference between the two is that the CrUX History API allows you to access historical trends in user experience over the past six months, and is updated weekly. The CrUX API only allows access to data within the past 28 days.

If you’re looking to get a high-level overview of how your website overall, as well as individual pages, are performing over time, without having to delve into SQL or API queries, or custom dashboards, the CrUX Dashboard in Looker is probably your best option.

In this section, I’ll walk through how to analyze a website using the CrUX Dashboard.

All CrUX data is public, so you can analyze any website with this method. For the purposes of the demonstration, I’ll be using as the origin URL for the analysis in this section.

To create my custom dashboard, I’ll start by going to this page and pasting in the URL ​​ . A CrUX Dashboard is automatically generated for me.

You’ll see a list of tabs on the left side, the first being an overview of Core Web Vitals. On this screen, I can see performance of different Core Web Vitals on from the previous month.

Since I’m viewing this dashboard in January 2024, I can see data as recent as December 2023, going back to 2017. You can toggle the timeframe in the top right corner. But for now, let’s look at December ‘23.

The first metric shown is Largest Contentful Paint (LCP). LCP measures the time it takes for the largest text element or image element inside the viewport (i.e., the part of the page visible in the browser) to become visible. It’s a measure of page performance that tells us how long it takes for the main content to display to a user.

the least contentful paint results from int he chrome ux report

This view also gives us the value of P75, the 75th percentile of the metric. Under the LCP tab, this number means that 75% of users in the past 10 months experienced an LCP of less than 2,100 milliseconds.

Additionally, the default view for this tab displays data across devices. To filter by desktop or phone, use the dropdown menu in the top right corner.

After the three main Core Web Vitals, the CrUX Dashboard lets you view additional metrics. These include:

  • Interaction to Next Paint (INP): Measures all instances of when a user interacts with a page and takes the longest duration between when a user initiates an interaction and a corresponding visual update.
  • First Contentful Paint (FCP): The duration from when a page begins to load to when any part of the page from the DOM is visible.
  • Time to First Byte (TTFB): The duration between a browser making an HTTP request to the hosting server and the first data of the web page received by the browser in response. Essentially, a measure of latency and server processing speed.
  • First Paint (FP): The duration from when the page starts to load to when the first pixel is visible onscreen.
  • DOM Content Loaded (DCL): The duration from when the page starts to load to when the DOM is fully loaded (not including stylesheets and images) and can be accessed by scripts.
  • Onload (OL): The time taken for the page and all dependent resources to load.
  • Notification Permissions: Whether users accept, dismiss, deny, or ignore notification permissions when prompted by the browser.

Finally, the CrUX Dashboard provides views that tell us how people are accessing the site. Device Distribution shows the share of devices (phone versus desktop) and Connection Distribution shows which connections are most popular. For, most mobile users are connecting with 4G or 3G.

a connection distribution chart in the chrome ux report dashboard

Start querying CrUX today.

The great thing about the CrUX is that you have different viewing options. If the CrUX Dashboard is too in-depth and you just need to get an idea of your site’s performance at a glance, PageSpeed Insights will probably be able to help you more quickly.

Or, if you need a more detailed understanding of your website’s metric and/or want to build custom reports, consider using SQL queries or accessing its APIs. There is an option for anyone who wants to understand their website, regardless of technical expertise.

So, if you want to find out the truth about your site’s performance, there’s a dataset with your site’s name on it — ahem, in it.

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A report is a deck of slides, where each slide tells a part of the story. Compose your report with cards in the same way you build boards and worksheets. You can position cards anywhere on the slide, add cards to an Insights panel to provide context, and configure links to another page within the same app.

Anaplan reports are for all users, particularly those who need to transform data into visually compelling narratives to drive decisions. As a page builder, you can create management reports for executive stakeholders, based on your Anaplan models. Here are some examples:

Finance analyst example

As a finance analyst, you need to analyze data and summarize key patterns, exceptions, and outliers. You also need to perform variance analysis on granular areas. For example, regions, products, and cost centers. This kind of analysis enables them to identify potential revenue loss or causes of missed targets.

You can use an Anaplan report to present findings and narratives to executives, and use formatting to emphasize key points.

Vice president of sales example

As a vice president of sales, you need to regularly review consistently formatted management reports, to review sales performance and compare actuals to forecasts.

You can use an Anaplan report to present forecasts that track projected performance and revenue targets, with a consistent look and feel. You can then use the report in regular communications to your board.

Design a report

  • Create a new report page .
  • Select a model and configure the context .
  • Select page size and a background .
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8 Types of rating scale to try in your UX research

User Research

Feb 21, 2024

8 Types of rating scale to try in your UX research

Rating scales make it easy to quantify complex attributes such as user behavior, feelings, and opinions. Here's how to maximize their value in UX research.

Ray Slater Berry

Ray Slater Berry

Rating scales are one of the most popular survey techniques, blending the depth of sentiment and opinion-based insights with the efficiency of quantitative analysis.

Giving users multiple choices to convey their opinions about your product or ideas, rating scales can collect customer insights at scale to help you learn about user perspectives, behaviors, and preferences.

It’s quicker for users, and in turn it’s quicker for you.

Let’s look at the type of rating scale questions you can use in your surveys, and where best to use them for game-changing UX research.

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What are rating scales?

A rating scale is a closed-ended, multiple-choice UX survey question where each answer carries a specific weight or value. Responders can choose from several answer options to explain how they feel about a product, idea, or statement.

Think of rating scale questions as a way to collect data for qualitative attributes (like feelings and perceptions) through quantifiable questions.

A common example of rating scale questions is when you make a purchase (online or offline), and brands ask you to rate your shopping experience.

Rating scales are versatile because you can choose from different types of questions to collect specific data. They’re a popular survey tool because they capture subjective sentiments, framed in a way that can be analyzed quantitatively.

You can use rating scale UX survey questions to conduct market research, collect customer insights , and make informed business decisions.

What are the types of rating scales?

Broadly, you can classify all types of rating scales within two categories: ordinal and interval scales.

  • Ordinal scale: Collects data for non-mathematical ideas, like sentiments. You can label and rank data in a specific order but not necessarily understand the degree of difference.
  • Interval scale: Organizes data in a defined numerical scale where you can find the exact difference between two or more variables.

Let’s break down eight popular types of questions you can use in a rating scale survey.

  • Numerical rating scale

Best for: Quick assessment and easy comparison

The numerical rating scale helps quantify different behaviors, emotions, and opinions. You can use numbers as response options and assign values on each end of the scale.

numerical rating scale

A numerical rating scale from Maze’s feature usability survey template

In numerical rating questions you can mention values to indicate what numbers on the left (1, 2, 3…) and right (8, 9, 10) mean. In this case, the values are 'very dissatisfied' and 'very satisfied'.

This type of rating scales provides quantitative data for easy comparison and analysis. It's best suited for use cases like customer satisfaction surveys and employee performance reviews.

  • Graphic rating scale

Best for: Engaging a diverse target audience where language barriers exist

The graphic rating scale replaces numbers with emojis, symbols, or images to make the questionnaire more visual and engaging. These surveys are also easier to interpret since respondents can quickly pick an option rather than thinking deeply about the values numbers indicate. You can choose to include labels on the left and right brackets or not.

graphic rating scale

Graphic rating scale from Maze’s feature usability survey template

Amazon presents a great example of this with its star-based rating scale. Customers can rate their satisfaction levels on a scale of 1-5 stars. You’ll also frequently see smiley face rating scales at visitor attractions, airports, and other public places.

A graphic rating scale is best suited for scenarios where you want a quick reaction. They’re also ideal when running a UX survey for a global audience, and you need to ensure there’s no language barrier. You can simply translate the questions and use universally understood graphics, like stars or emojis.

  • Descriptive rating scale

Best for: Qualitative and nuanced feedback for better context

The descriptive rating scale uses terms like good, better, excellent, or agree, strongly agree, and disagree as answer options for respondents to share more detailed feedback. This nuance also helps in conducting further research to understand why participants feel a certain way about your product or ideas.

This survey question type works well for product evaluations, quality checks, and performance reviews, as you can collect more qualitative data rather than only numbers. It’s also an ideal question type for an open follow-up question or text box to gather additional qualitative feedback.

descriptive rating scale

Descriptive rating scale from Maze

  • Comparative rating scale

Best for: Understanding user preferences to compare two or more options

The comparative rating scale is a type of matrix question that helps in benchmarking multiple choices. This could be two or more products, features, ideas, or anything worth comparing. This rating scale tool revealswhat your audience prefer and how these choices impact their decisions.

You can use comparative rating questions to compare your product against key competitors. Each question will give them multiple response options (this can be numerical values or descriptive ratings) for two or more ideas/products, like in this example.

comparative rating scale

An example comparative rating scale

Comparative ratings are great for collecting user reactions to specific features. You can get a better idea of their primary feature preferences and plan your upcoming capabilities through strategic prioritization.

  • Likert rating scale

Best for: Subjective assessment to gauge people's perceptions of a topic

Likert rating scales present a series of statements where respondents choose to what degree they agree or disagree with a set of statements. These surveys usually include 5-7 response options between strongly agree and strongly disagree .

This methodology is widely used for customer satisfaction because it gives you an easy way to gather subjective data at scale. You can collect responses on a more detailed spectrum for various use cases, like evaluating the quality of customer experience.

Outside of UX research , it’s also used in social science research because it captures data about people’s attitudes and opinions on any subject.

Unlike other types of rating scale, Likert questions don’t have to adhere to a particular format or layout—they can appear as a scale from left to right, or be as simple as a multiple choice format. Here’s a Likert rating scale question from Maze’s product feedback survey template to collect user feedback about the product’s value:

likert rating scale

Likert rating scale question from Maze

Frequency ratings scale

Best for: Evaluating how common certain behaviors are and how they change over time

Frequency rating questions determine the frequency of certain behaviors and responses. You can include options like sometimes, often, rarely to understand how common/uncommon a particular type of behavior is.

This survey type is great for conducting longitudinal studies over time. You can identify patterns or changes in user behavior during a specific timeline.

For example, frequency rating questions will tell you how frequently people use feature A. You can survey users consistently to assess how this frequency has changed in the last few years.

frequency rating scale

Frequency rating scale from Maze

  • Semantic-differential rating scale

Best for: Understanding nuanced perceptions about a product or concept

The semantic-differential scale asks respondents to rate a product or idea on a scale of adjectives between polar opposites, like effective–ineffective , good–bad , happy–sad . These questions can be labeled with words or points, like +3 and -3.

This survey tool is widely used to understand the perceived quality or impact of a product or brand. It can reveal subtle differences in people’s perceptions that might not be captured in other scales.

semantic differential rating scale

Semantic-differential rating scale from Maze

  • Slider rating scale

Best for: Engaging respondents through interactive data collection

The slider rating scale is an interactive tool where survey respondents can move a sliding marker to indicate their level of agreement or satisfaction. You can design this scale to be a set of numbers or qualities.

It’s a versatile survey method to engage participants and offer more flexibility in sharing responses. You can collect more granular data with this method as opposed to a traditional categorical scale. However, quantifying and measuring this data is difficult and more time-consuming.

slider rating scale

Slider rating scale from Maze

4 Rating scale examples in UX surveys

Scales are a versatile survey technique—here’s four common use cases for rating scale surveys in UX research, along with the kind of survey questions to ask.

💡 Looking for more rating scale examples? Check out the Maze Question Bank : a free-to-use question repository, with over 350 ready-to-go questions for UX research.

Net promoter score

Net Promoter Score (NPS) measures the likelihood of customers recommending your product to others. It's widely used as a metric of customer experience and customer loyalty, where users rate how likely they are to recommend your product to others.

You can use the numerical rating scale to create NPS questions, like this one from Maze’s NPS template .

rating scale NPS maze

What’s more, you can also collect more concrete information by adding descriptive questions, like this one about feature usage.

NPS survey rating scale

Once your study’s complete, use UX survey analysis to categorize users as:

  • Promoters (9-10 score): your biggest product champions
  • Passives (7-9 score): somewhat satisfied with the product
  • Detractors (0-6 score): at risk of churning

NPS rating scale questions give you a clear indication of customer satisfaction, while also opening a chance for further research to identify what specifically is making customers happy/frustrated.

Customer satisfaction survey

Customer satisfaction surveys use a combination of different types of rating scales to get a pulse of your users’ sentiment.

You can make your surveys more meaningful and collect relevant data with a combination of these rating scales:

  • Numerical scale: Best for asking users about their satisfaction with your product or brand. Define clear numerical scales for measuring different aspects of your customer experience, like ease of support, quality of self-serve help, and user interface.
  • Descriptive scale: Best for zooming in on subjective details. Ask customers about which features they like or dislike the most. Expand your survey with open questions to collect the reasons behind their choices.
  • Likert scale: Best for collecting feedback against specific parameters. Present statements related to your product with options between 'strongly agree' and 'strongly disagree' to see how they perceive your brand.
  • Graphic scale: Best for micro-surveys to collect quick feedback in-the-moment. Check how users feel about a specific feature, tooltip, or help article within and outside your app.
  • Frequency scale: Best for assessing feature/product usage. Evaluate how often customers use a specific function within your product to assess its value.

Here’s how Maze’s product satisfaction survey template combines multiple rating scale questions to collect well-rounded feedback:

Measuring customer satisfaction is a building block for product teams to create a more intuitive user experience. Plus, you can make these surveys as detailed or concise as you’d like with different rating scales and a variety of user research questions .

Customer effort score

Customer effort score measures the effort a user has to put in to get the best value for your product or troubleshoot issues. This survey typically uses the descriptive rating where you can define options on a scale of very easy to very difficult .

Alternatively, you can also use the graphic scales using star ratings or emojis to assess the effort required to navigate your product. Star ratings are fairly common in collecting feedback for support requests—which makes up one part of the effort score.

A descriptive scale makes it easier to calculate the overall customer effort score since you can easily quantify the results into different effort brackets.

Usability testing

Usability testing evaluates the ease of using your product. You can recruit participants to perform certain tasks within the product and rate the ease of performing the action.

Integrating a rating scale into your usability test is an easy way to gather additional data, without demanding much more effort from users.

Typically, user testing surveys include a numerical rating scale with values between very difficult and very easy to rank ease of use. You can also modify these values based on the parameter you want to test, like easily discoverable and not easily discoverable for testing feature discoverability.

Here’s an example of how you can combine a rating scale survey with usability testing using a Maze template:

Rating scale surveys: Pros and cons

Rating scale surveys give you a (excuse the pun) scalable way to collect user feedback and quantify sentiment-based feedback. But you can’t rely solely on rating scales to conduct user research —especially not when there’s a whole world of UX research methods out there. As with any research technique, rating scales are best used as one part of a wider research study with mixed methods.

So when do you know if rating scales are the right question technique? Let’s break down the key benefits of using rating scales for user and customer surveys. We’ll also discuss some of the times you might want to use an alternative technique.

Pro #1: They quantify diverse user opinions

Closed-ended questions tend to restrict the kind of data you can collect, but rating scales bring more diversity to the type of output you can collect and quantify.

Instead of a good/bad option, you can give users more choices—like an emoji scale or a descriptive rating—to accurately convey their opinions. This way, you have the speed and ease of closed-ended questions, with the freedom of more choices. Meaning you can easily quantify the responses into different buckets and get specific, actionable insights.

Pro #2: They facilitate comparison and analysis

Rating scales also help in product benchmarking and competitive product analysis . You can survey your target audience to understand how they perceive your product against competitors. Paired with a few subjective questions, these surveys can also tell you user priorities to guide your product roadmap .

What's more, you can use rating scales to compare which capabilities or jobs to be done matter more to your customers. It's essentially a way to learn about their preferences in an order of priority and make strategic decisions accordingly.

Pro #3: They’re a versatile data collection tool

Another huge advantage of using rating scales is their versatility. You can use these questions across the board for UX research—from idea validation and concept testing to feedback surveys and usability testing.

These questions are adaptable to the kind of data you want to collect. If it's purely quantitative, go for numerical ratings. But if you want more contextual perspectives, choose Likert or semantic scales.

Pro #4: They’re easy to design and understand

For researchers, rating scales are easier to design and interpret. For your respondents can quickly grasp and answer these questions while still capturing the nuance behind each answer.

With 50+ templates from Maze for various use cases like copy testing , concept validation , satisfaction surveys , and more, you never have to design a survey from scratch.

Unlike other research and survey methodologies, rating scales are more straightforward and more convenient to collect quantitative and qualitative data at scale.

So, that’s the pros—what about the cons of rating scale surveys?

Con #1: They can be susceptible to response biases

One of the biggest downsides of rating scales is the high chance of biased responses. Question-order bias and Gambler’s fallacy often present themselves in multiple-choice surveys. When it comes to rating scales, researchers typically face two specific types of cognitive biases :

  • Acquiescence bias: Some respondents have a tendency to agree with statements regardless of their own viewpoint. They might be influenced by the phrasing of these sentences and unknowingly lean toward a positive or negative response. You can combat this by watching our for leading questions —like “On a scale of 1-10 how much has our product enhanced productivity for you?” which implies the product has enhanced productivity.
  • Social desirability bias: People might be inclined to pick choices that will make them look good among others. This is common in non-anonymous surveys where respondents think more about how they’ll be viewed for their answers. For example, a question that asks existing users “Do you recommend our tool to your peers?” might nudge them to respond positively to avoid seeming rude.

Con #2: Lack of depth

While rating scale surveys can quantify qualitative attributes like sentiments and behaviors, they aren't as in-depth as other qualitative UX research methods like focus groups or 1:1 user interviews . There's less space for subjectivity, which leads to the loss of valuable insights.

Another factor is that respondents tend to rush through the questions without fully understanding the ask. This can compromise the integrity of your research data and produce misleading results. The result? Inaccurate insights that don’t reflect users’ true beliefs.

Luckily, this con has an easy fix: gather additional context and deeper insights by combining rating-based questions with open-ended ones. Alternatively, you can follow-up with specific individuals to learn more about their answers.

Con #3: Confusion due to scale variations

More advanced rating scale questions—like Likert and semantic-differential scales—can be confusing for respondents, as they have subtle differences in answer options that require critical thinking. The result: people misunderstand the question and end up giving false answers. This can lead to inaccurate responses and skew the research findings.

To mitigate the risk of user confusion, it’s worth sticking to one or two types of rating scale per survey, rather than trying to include them all.

Asking rating scale questions with Maze

Building rating scale surveys is as simple as a couple of clicks with Maze Surveys .

You can collect user data and feedback with different types of questions, including opinion scales, numerical ratings, open-ended questions, and more. Plus, Maze AI enables you to easily craft the Perfect Question and ask relevant Follow-Up Questions to ensure you’re gather additional depth on the insights you need.

You can also recruit participants directly through Maze Panel , and manage them with Maze Reach —to avoid juggling multiple tools and streamline your research operations .

Round off your research with custom, insight-packed reports to share with your team and stakeholders. What are you waiting for?

Frequently asked questions about rating scale

Here are eight popular types of rating scales:

  • Frequency rating scale

What is a 4-point rating scale?

A 4-point rating scale gives participants four options to choose from. These options are typically about the degree to which they agree or disagree with a statement or idea.

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National Advisory Council on Innovation and Entrepreneurship (NACIE) Releases Recommendations to Fuel and Strengthen U.S. Leadership in Technology Innovation

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WASHINGTON – Today, the National Advisory Council on Innovation and Entrepreneurship (NACIE) released its “ Competitiveness Through Entrepreneurship: A Strategy for U.S. Innovation ” (PDF) report that includes 10 recommendations for how the U.S. Department of Commerce, the federal government, and the private sector can foster an entrepreneurship ecosystem that ensures the United States leads in critical technology innovation.

U.S. Secretary of Commerce Gina Raimondo charged NACIE – a 32-member council comprised of leading entrepreneurs, innovators, investors, academics, and economic development leaders – with developing the report and recommendations with the aim of ensuring America’s continued global leadership in developing, commercializing, and scaling advanced technologies.

“America is the most competitive it’s ever been because we are home to the greatest innovators. But to maintain that position of power in the world, we need to keep making smart investments that will keep us ahead of the curve. That’s why the Biden-Harris Administration is laser-focused on building, strengthening, and investing in American technological innovation at every level of the economy and in every community,” said U.S. Secretary of Commerce Gina Raimondo . “NACIE’s report and recommendations provide a roadmap to help ensure America remains a global leader by expanding research and development, increasing access to capital, and fueling inclusive business growth across the country.” 

The 10 recommendations include investments in research & development (R&D), entrepreneurial ecosystems, talent pipelines, and incentives for intellectual property commercialization. The report identifies opportunities for providing capital, tools, and resources to entrepreneurs to break down barriers and enable faster U.S. innovation in technologies of the future. The recommendations also include action items that ensure diversity, equity, and inclusion are prioritized, including proposed tax credits and incentives for those that invest in early-stage startups, and women- and minority-owned startups.

Additionally, the report recommends that Congress fully fund the U.S. Economic Development Administration’s Tech Hubs Program . The bipartisan CHIPS and Science Act of 2022 authorized $10 billion for the program over five years. Congress has only appropriated $500 million—the first five percent—which enabled the 2023 launch of the program.

“This comprehensive report tackles barriers to success and provides a to-do list for the federal government and private sector to build inclusive economic opportunities through increased technology entrepreneurship and business creation,” said Alejandra Y. Castillo, Assistant Secretary of Commerce for Economic Development and a NACIE co-chair . “Fully funding the Tech Hubs Program will help execute and complement many of NACIE’s recommendations.”

The report recommends a substantial increase in federal R&D funding to help make innovation moonshots possible. Action items aim to move R&D from concept to the marketplace with recommendations such as incentives for commercialization of IP developed through federally funded R&D innovation.

“We applaud NACIE for the broad set of recommendations that will provide the support that entrepreneurs and startups need to accelerate key technologies, address societal, geostrategic, and national challenges, and power U.S. competitiveness,” said Sethuraman Panchanathan, Director of the National Science Foundation (NSF) and a NACIE co-chair . “NSF has been a leader across the Federal Government in helping researchers move their discoveries from the lab to society for decades. Just last week, we made the single largest broad investment in place-based science and technology research and development in our nation’s history with the launch of our NSF Reginal Innovation Engines. The 10 NSF Engines that we announced, together with another nearly 60 regions receiving planning grants for future NSF Engines, hold the potential to spur regional economies all across the country, creating opportunities for everyone, everywhere, and ensuring the U.S. remains in the vanguard of competitiveness for decades.”

The report outlines actions items that help innovators and companies protect their IP, including IP developed from a federally funded R&D project. Recommendations propose that the U.S. Patent & Trademark Office (USPTO) create an IP commercialization task force for the purposes of commercializing federal technologies across the federal government, with an emphasis on critical and emerging technologies.

“Across the Department of Commerce, we’ve been focused on incentivizing innovation including from those who have not traditionally participated in the innovation ecosystem, and getting that innovation to market to solve world problems and lift communities,” said Kathi Vidal, Under Secretary for Commerce for Intellectual Property and Director of the USPTO, and a NACIE co-chair . “This report provides key strategies for translating ideas into products and solutions and ensuring the U.S. has the ecosystem to do so inclusively and at speed and scale.”

The full list of 10 recommendations are:

  • Establish a National Innovation Council
  • Restore and expand national R&D investments in critical technologies
  • Launch a National Innovation Accelerator Network
  • Incentivize IP commercialization for federally funded R&D
  • Provide cybersecurity and IP resources to protect ideas and businesses
  • Expand growth capital access for entrepreneurs
  • Expand the diverse pool of VC investors across U.S.
  • Incentivize investing in R&D and startups run by women and minorities
  • Comprehensively support new, high-potential entrepreneurs
  • Break down barriers for new entrepreneurs to accelerate innovation

The report was presented to Commerce Secretary Gina Raimondo during today’s NACIE meeting at The White House. The Secretary reestablished the federal advisory council in May 2022 , and it is managed by EDA’s Office of Innovation and Entrepreneurship. NACIE is charged with identifying and recommending solutions to drive the innovation economy, including growing a skilled STEM workforce and removing barriers for entrepreneurs ushering innovative technologies into the market. The council also facilitates federal dialogue with the innovation, entrepreneurship and workforce development communities.

Throughout its history, NACIE has presented recommendations to the Secretary of Commerce along the research-to-jobs continuum, such as increasing access to capital, growing and connecting entrepreneurial communities, fostering small business-driven research and development, supporting the commercialization of key technologies and developing the workforce of the future. Several of these recommendations have been implemented through legislative action, federal grant programs or Commerce-led research and have spurred action and collaboration between the public and private sector.

To read the full “ Competitiveness Through Entrepreneurship: A Strategy for U.S. Innovation ” report and recommendations, click here  (PDF) .

About the U.S. Economic Development Administration ( ) The mission of the U.S. Economic Development Administration (EDA) is to lead the federal economic development agenda by promoting competitiveness and preparing the nation’s regions for growth and success in the worldwide economy. An agency within the U.S. Department of Commerce, EDA invests in communities and supports regional collaboration in order to create jobs for U.S. workers, promote American innovation, and accelerate long-term sustainable economic growth.

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Maintenance and Oversight Failures Led to 2022 Pittsburgh Bridge Collapse

View of collapsed Fern Hollow Bridge from the east.

​​View of collapsed Fern Hollow Bridge from the east.​

​WASHINGTON (Feb. 21, 2024) – Critical lapses in bridge maintenance and oversight by multiple agencies led to the collapse of the 447-foot-long Fern Hollow Bridge in Pittsburgh, Pennsylvania ​, the National Transportation Safety Board said at a board meeting Wednesday.

​On Jan. 28, 2022, the bridge experienced a structural failure and fell approximately 100 feet into the park below. Six vehicles were on or near the bridge when it collapsed and four people sustained injuries. NTSB investigators determined the collapse began when the transverse tie plate on the southwest bridge leg failed due to extensive corrosion and section loss caused by the continual accumulation of water and debris, which prevented a protective rust layer, called a patina, from forming. Although repeated maintenance and repair recommendations were documented in many inspection reports, the City of Pittsburgh failed to act on them, leading to the deterioration of the fracture-critical transverse tie plate and the structural failure of the bridge. 

​​“The Fern Hollow bridge catastrophe must serve as a wake-up call that we cannot take our infrastructure for granted,” said NTSB Chair Jennifer Homendy. “Only through diligent attention to inspection, maintenance, and repair can we ensure the roads, bridges, and tunnels we all traverse every day are safe for the traveling public. Lives depend on it.” ​

​NTSB Animation – Overview of the collapse of the Fern Hollow Bridge​

In addition to the repeated instances of inaction by the City of Pittsburgh on inspection recommendations uncovered by the NTSB, investigators also determined Pennsylvania Department of Transportation (PennDOT) contractors working on behalf of the city conducted inspections that were not in compliance with guidance, failed to identify fracture-critical areas on the bridge’s legs, and did not calculate load ratings accurately.

Investigators found three main aspects of the load rating calculation that were inaccurate: how holes and section loss on portions of the bridge legs were handled, the effective length factor used to estimate the bridge legs' ability to resist buckling, and the amount of asphalt wearing surface on the bridge at the time of the collapse. Had the load rating calculation correctly accounted for these factors, the result would have required closure of the bridge. Overall, the NTSB found insufficient oversight at the city, state, and federal level. 

As a result of these findings, the NTSB is issuing 11 new recommendations to the Federal Highway Administration (FHWA), PennDOT, the City of Pittsburgh, and the American Association of State Highway and Transportation Officials to address the safety issues identified in the investigation to ensure other bridges in Pittsburgh and nationwide are properly inspected and maintained. 

An additional recommendation to the FHWA was issued in an interim NTSB report. The NTSB urged the FHWA to develop a process for bridge owners to identify, prioritize, and perform any needed follow-up actions on bridges with uncoated weathering steel components. The NTSB classified that interim recommendation “Closed–Acceptable Action” because of the FHWA’s prompt action to address the recommendation.

The new recommendations, as well as the executive summary, probable cause, and findings of the investigation, are available on the investigation web page . The final report will be published on the NTSB’s website in several weeks.

The public docket for the investigation includes factual information such as reports, interview transcripts and other investigative materials.

To report an incident/accident or if you are a public safety agency, please call 1-844-373-9922 or 202-314-6290 to speak to a Watch Officer at the NTSB Response Operations Center (ROC) in Washington, DC (24/7).

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Video game sector will “struggle finding footing” in 2024 as growth retreats to pre-covid levels, new report predicts, breaking news.

Amazon Insists “No Changes” Coming To Freevee Despite Reports Of Potential Shutdown

By Dade Hayes , Nellie Andreeva

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Amazon is pushing back against recent industry chatter and a new press report indicating that it is planning to shut down Freevee .

 “There are no changes to Freevee,” a company spokesperson said in a statement provided to Deadline. “Amazon Freevee remains an important streaming offering providing both Prime and non-Prime customers thousands of hit movies, shows, and originals, all for free.”

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Adweek, citing three unidentified sources, reported earlier Wednesday that Amazon plans to address that confusion and inefficiency by shutting down Freevee in the coming weeks, ahead of the NewFronts. The tech giant has been cutting costs of late, including in its entertainment operations, implementing layoffs recently at Amazon Studios and also the gamer-centric streaming division Twitch .

Some recent programming decisions do seem consistent with a potential consolidation. Series originally ticketed for Freevee like American Rust: Broken Justice have migrated to Prime Video, fueling speculation about Freevee’s future.

Video advertising is playing a growing part in the broader strategy at Amazon, especially with the company making significant investments in sports rights. In the fourth quarter of 2023, which saw most of the second season of exclusive NFL Thursday Night Football streams, the tech giant reported a 27% rise in advertising services revenue.

The decision to put ads on Prime Video scripted programming beginning last month (unless subscribers ponied up an extra three dollars a month to avoid ads) was addressed on Amazon’s fourth quarter earnings call. CFO Brian Olsavsky told Wall Street analysts that executives “feel good” about initial results from the move, calling it “an important part of the total business model” of Prime.

At last year’s NewFronts presentation to ad buyers in New York, Amazon made Freevee one of the pillars. James Marsden and Shea Serrano took the stage to talk about their series for the free streaming outlet, Jury Duty and Primo .

Jury Duty proved a breakout hit for Freevee, earning four Emmy nominations, including one for Outstanding Comedy Series. Amazon hasn’t broken out viewership stats, but said in 2022 when it rebranded the service to Freevee that its monthly active user base had tripled between 2020 and ’22.

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Video Game Biz Will “Struggle” In 2024 As Growth Ebbs, Report Predicts

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  1. The 10 Ux Deliverables Top Designers Use

    reports page ux

  2. 31 Impressive UX Portfolio Examples with a Guide for Yours

    reports page ux

  3. Ux Report Template

    reports page ux

  4. Reports Page

    reports page ux

  5. Essential Analytics Reports For Ux Strategists inside Ux Report

    reports page ux

  6. An Overview Of The Most Common Ux Design Deliverables For Ux Report

    reports page ux


  1. Manage Reported Data

  2. American cousins from Lombard kidnapped by Israeli soldiers

  3. Migrants Receiving Priority Healthcare Over US Veterans & Families

  4. Man arrested in slaying of L.A. County deputy schizophrenic, family says

  5. Customers furious over newest proposed PG&E rate hike

  6. Major NZ polluters could face court over climate policies


  1. How to write and present actionable UX research reports

    What is a UX research report? A user research report is an easy-to-digest summary of a user research project that aims to update product stakeholders on results, inform product decisions with user data, and harmoniously guide a product build or iteration. Once upon a time, UX research reporting was a cumbersome, dreaded box to tick.

  2. Writing UX Research Reports and Presentations

    The main purpose of reporting in UX research is to communicate findings to stakeholders and provide accurate, objective insights that inform next steps. ‍ You've probably written some form of research report in other settings like school or more formal scientific environments, but the reports you'll write as a UX researcher are a little different.

  3. 31 Creative UX Research Presentations and Reports

    A UX research report is a summary of the methods used, research conducted, data collected, and insights gleaned from user research. Traditional research reports (like the ones still produced by scientific and academic researchers) are typically long text documents with detailed explanations of participant sampling, methodologies, analyses, etc.

  4. Usability and User Experience Research Reports by Nielsen Norman Group

    Latest UX Research Reports Intranet Usability Guidelines Increase employee intranet usage and productivity with 300 design and content management guidelines (in 4 volumes). Get 800 intranet screenshots and evidence-based recommendations. Buy individual volumes or save when you purchase all 4 volumes. Intranet Design Annual: 2023

  5. A complete guide to presenting UX research findings

    Reports are how UX researchers present their work to other stakeholders in a company, such as designers, developers and executives. In this guide, we'll cover what you should include in a UX research report, how to present UX research findings and tips for presenting your UX research. Components of a UX research report

  6. UX Report Writing

    A very brief high-level report for those who may be interested in the output of your research but have no intention of reviewing the data or the method itself. Mid-sized reports for decision makers with enough explanation of what needs to be done and what you did to be informative without becoming overwhelming.

  7. How To Prepare Effective UX Research Reports Like A Pro

    A UX research report is a document that summarizes the findings of a user experience study. It is the final output of UX research process. These UX research reports can also define how you'll be able to convince other stakeholders at your company or organization that your ideas are worth pursuing.

  8. How to Write a UX Research Report & Present Your Findings

    What is a UX research report? A UX research report is the final stage of any UX research project. It's the culmination of all the hours your team has spent planning, researching and analyzing data—summarized into one succinct presentation.

  9. UX, now what? Why your report needs impact and how to achieve it

    #1. Consider the audience Most of your readers will be looking for something specific, to prove or disprove a theory, or to help prioritise next steps. But this is often not the same for everyone. It is important, therefore, to know: Who will read the report,

  10. From Data to Action: A Guide to Writing UX Research Reports

    A UX research report is a document that summarizes findings from your UX research, translating them into a language that is understandable to your stakeholders. It typically includes data gathered from various UX research methods, such as usability testing, user interviews, and surveys, used during your research process.

  11. How to present your insights? Guide to writing UX research reports

    The most common way to organize findings from usability tests is to arrange them by sentiments. This normally leads to three main categories: negative, positive, and neutral. Not all of your ...

  12. How To Prepare Effective UX Research Reports Like A Pro

    A UX research report is a document that summarizes the findings of a user experience study. It is the final output of UX research process. These UX research reports can also define how...

  13. How to Create a UX Research Report That POPS

    Next, you'll want to cover your research scope: The research objectives. Your methodology. Your research questions. A summary of your research participants. As with the entire UX research presentation, keep it succinct. Don't ramble or add more detail than necessary. Sometimes less is more. 2.

  14. Writing a user research report: tips and template slides

    To highlight the study impact, I complement this with the underlying metrics (i.e. KPIs or UX Metrics), or objectives (i.e. OKRs). Connecting research with business drivers sets outcomes in the ...

  15. The Chrome UX Report: How to Use It to Improve Your Website UX

    The Chrome UX Report pulls data from two types of sources: individual webpages and entire websites, which Google calls "origins." For either a page or an origin to be made available in CrUX, it must meet two requirements: The page or origin must be public. Google should be allowed to index it so that users can find it through Google search.

  16. UX Research Report

    UX Research Report | UXtweak Guides » UX Research Basics » UX Research Report Learn how to create a good UX research report that will help to effectively communicate your findings to the team and stakeholders.

  17. User Research Report Template

    I've put this template together to allow you to just cut and paste all your findings into the template so you concentrate on making world class findings and delivering amazing presentations! A UX template to create a user research report for your team! Concentrating on the synthesis and actions of your field research is one of the most ...

  18. UX Design: The Challenges of Designing Reports

    Jun 7, 2018. --. We are consuming more information than ever before. A study affirms that nowadays we create in two days as much information as we did from the dawn of man through 2003. Think ...

  19. UX Report Pages: Add and Format Table Cards

    UX Report Pages: Add and Format Table Cards. Summary: This lesson walk learners through the process of adding and formatting table cards in Anaplan's User Experience (UX). Audience: Model Builders, End Users, Page Builders Updated: April 2021 Lesson Location: This micro-lesson is included Getting Started with Management Reporting training available in the Learning Center.

  20. Report UI designs, themes, templates and downloadable ...

    Discover 14 Report UI designs on Dribbble. Your resource to discover and connect with designers worldwide. Find designers. ... Saas Dashboard Admin Panel UI/UX Design Like. Tetiana Zarovenna. Like. 4 3.4k View Task Management Mobile App - Minder - Case study. Task Management Mobile App - Minder - Case study ...

  21. Design report page UI

    3 • 253 users Open in Figma About Comments 0 Hi Folks 🖐 Let me know your Awesome Feedback Don't forget to Like 💜 Thank you!! Preview More by this creator Last updated 2 years ago Hi Folks 🖐 We are extremely happy to share this Design report page UI that we have designed for the past week.

  22. Reports designs, themes, templates and downloadable graphic ...

    Reports 1,603 inspirational designs, illustrations, and graphic elements from the world's best designers. Want more inspiration? Browse our search results ... Lasha Aptsiauri Pro 41 5.9k Windmill Team 241 72.3k Stas Kulesh 🥝 Pro 11 2.2k Never Before Seen Team 107 15.5k Canto Hide ads Advertise 1 Extej UI UX Design Agency Pro 409 21k Sifat Hasan

  23. Report pages

    You can: Arrange your cards anywhere on the slide, at any size, to compose an actionable report. Add cards to the Insights panel. The Insights panel provides a space for you to contextualize slide data. The Insights panel only displays on a report for your users if you add cards or links to it.

  24. Rating Scales in UX Research: Types, Use Cases, Examples

    You can use numbers as response options and assign values on each end of the scale. A numerical rating scale from Maze's feature usability survey template. In numerical rating questions you can mention values to indicate what numbers on the left (1, 2, 3…) and right (8, 9, 10) mean. In this case, the values are 'very dissatisfied' and 'very ...

  25. National Advisory Council on Innovation and Entrepreneurship (NACIE

    WASHINGTON - Today, the National Advisory Council on Innovation and Entrepreneurship (NACIE) released its " Competitiveness Through Entrepreneurship: A Strategy for U.S. Innovation " (PDF) report that includes 10 recommendations for how the U.S. Department of Commerce, the federal government, and the private sector can foster an entrepreneurship ecosystem that ensures the United States ...

  26. Jan. 6 pinball game featured at CPAC exhibit

    Pinball machine themed around the Jan. 6, 2021, attack on the Capitol is featured at CPAC 2024 at National Harbor in Oxon Hill, Md. (The Hill/Miranda Nazzaro) Linowes told The Hill he hopes the ...

  27. AEW Rumors: Mixed Reports On Injury Status Of Huge Star Ahead Of AEW

    There appears to be mixed reports on the injury status of one huge AEW star. Recently, AEW founder Tony Khan admitted that injuries and "unexpected availability" impacted the booking of last night ...

  28. Maintenance and Oversight Failures Led to 2022 Pittsburgh Bridge Collapse

    WASHINGTON (Feb. 21, 2024) - Critical lapses in bridge maintenance and oversight by multiple agencies led to the collapse of the 447-foot-long Fern Hollow Bridge in Pittsburgh, Pennsylvania , the National Transportation Safety Board said at a board meeting Wednesday. On Jan. 28, 2022, the bridge experienced a structural failure and fell approximately 100 feet into the park below.

  29. Amazon Insists "No Changes" Coming To Freevee Despite Reports Of

    Amazon is pushing back against recent industry chatter and a new press report indicating that it is planning to shut down Freevee. "There are no changes to Freevee," the company said in a ...