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How to Write a Cover Letter for Your Grant Proposal

Customer Success Manager at Instrumentl

Reviewed by:

October 27, 2021

Last Updated:

November 20, 2023

Table of Contents

If you’re applying for a grant, the funder will often ask you to submit a cover letter with your grant proposal.

I know, this can be frustrating. You’re already dedicating time to writing a successful grant proposal . Why do you also have to write a cover letter? 

Although it may seem like extra work, it’s actually a critical step to get right. If you don’t nail it, the funder may pass over your application entirely.

To avoid this, we’re going deep into how to write effective cover letters for grants. In this article, we’ll unpack:

  • What cover letters for grant proposals are
  • Why it is an important piece of your grant application
  • And the six parts of a successful cover letter
  • Templates to get you started
  • Pitfalls to avoid

Let’s dive in!

Grant Proposal Template for Nonprofits (+5 Tips Included)

What are Cover Letters for Grant Proposals?

A cover letter for a grant proposal is a document that goes along with your completed proposal. It is your opportunity to demonstrate that you understand the priorities and interests of the funder and how your work aligns with their goals.

An effective cover letter will communicate why your organization and your program deserve to be funded . It should pique the funder’s interest, getting them to read your full proposal. 

Pro Tip : Cover letters are typically only requested by foundations and corporations . In the case of government grants , they don’t ask for cover letters because they have very specific proposal layouts and requirements.

Only submit a cover letter if the funder requests one. Many funders now utilize online application systems which do not require a cover letter, so make sure you understand the requirements of the specific funder.

Overall, the cover letter provides a taste of your organization and request. It should entice the funder and demonstrate why you are a good fit.

Why Are Cover Letters Important for Nonprofits?

If you see the cover letter as just a nother checkbox you need to complete before submittign your application, think again. Here are 4 reasons why you need to think hard about writing a grant proposal cover letter that captures the attention of funders.

First Impressions Matter: Setting the Tone for Your Proposal

The cover letter is the first point of contact that your nonprofit has with a potential funder, and you want to make a good impression ! 

A professional, concise, well-written cover letter sets the tone with the funder for the rest of your proposal. It’s also a chance for you to capture the reader’s attention and get them excited about your proposal.

Building a Connection With Potential Funders

Your cover letter is your opportunity to get the funder engaged .

The cover letter gives you a chance to share your “elevator pitch” with the funder. If a funder walks away from your cover letter feeling excited about your project, you’re leagues ahead of the competition taht submitted a dry, cookie cutter cover letter.

Highlighting Key Points From Your Grant Proposal

A grant proposal’s cover letter isn’t all that different from a potential job’s cover letter.

Highlight the key points that will help you stand out above other applicants . Don’t be afraid to brag a little bit! Tell the funder why your proposal or project is unique and impactful. 

But remember—a cover letter is not an executive summary .

Demonstrating Organizational Maturity and Professionalism

Your cover letter is an opportunity to demonstrate your organization’s maturity and professionalism . Make it known that you receive and manage a large grant portfolio of grants every year, and that you have experience in maintaining grant compliance .

In doing so, you are showing the funder that they can trust you with their award.

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6 Parts of a Successful Grant Proposal Cover Letter

Below are general formatting tips for your grant’s cover letter:

  • Your cover letter should be written on company letterhead.
  • The date on the cover letter should match the date of your proposal or application.
  • The letter should be contained to one page, consisting of 3-4 paragraphs.
  • Find the appropriate contact person at the funding organization so you can address your letter to a specific person.
  • The address of the funder should be placed at the top of the letter. Format the address as: contact name, title, funder name, address.
  • Use a formal introduction in the salutation, such as “Dear Mr/Mrs.”
  • The letter should be signed by an appropriate official from your organization, such as the Executive Director.
  • Include the word “ENCLOSURE” or “ATTACHMENT” at the bottom to indicate that the letter is part of a larger packet.

In addition to these basic formatting tips, there are 6 basic parts that you should be sure to include in your grant proposal cover letters.

Introduction: Who You Are

Be sure to introduce your organization at the beginning of your cover letter. 

This provides readers with a background understanding of your nonprofit and its purpose. You want to include things such as the name of your organization, your mission and values , and how long you have been in existence.  

About Your Organization: What You Do

In this section, you want to concisely explain what your organization does—include relevant programs and projects. 

This will show that your organization’s work aligns with their mission and giving priorities.

Need Statement: The Problem You're Addressing

Clearly state the problem that your program or project intends to address. 

This demonstrates to the reader that you are filling a gap that exists in your community. You should include data to support your statements when possible so that the funder knows the need is real.

Project Overview: Your Plan

While space is limited in a cover letter, it is important to share outline a well-thought-out project plan. Showing funders how you plan to utilize their funds will help your proposal stand out.

Funding Request: What You Need

The whole purpose of submitting a grant proposal is to secure funds for a program or project. 

Don’t dance around it. Call out exactly how much money you need for your initiative so that the funder knows up front whether or not your request is in alignment with their giving priorities. 

Pro tip: Often, nonprofits don’t ask for enough funding. To not leave anything on the table, Instrumentl users can quickly uncover how much to ask for in a grant by using our insights on funders.

Closing: Why They Should Support You

You want to end your cover letter by telling the funder why they should support you. Whether it is because your missions are aligned, your project is super unique (ideally, both!), you want to clearly state these reasons in your cover letter. 

Consider closing the letter with an invitation for a site visit or program observation, if appropriate. Be sure to include the contact information for whoever can answer application questions. And end with a confident statement such as “I look forward to speaking with you more about this program.”

3 Sample Cover Letters for Grant Proposals

In this section, we have written original sample grant proposal cover letters. Following each example, we break down the good and bad parts of each letter.

1. Following Up After Meeting With The Funder

Grant proposal cover letter example one breakdown.

Here’s why we like this cover letter:

  • Referencing those prior conversations will remind the funder that you’ve already done some leg work in terms of outreach and research into the foundation.
  • This letter includes erveral of the key parts of a successful cover letter, such as the introduction, information about the organization, funding request, project information, and a confident closing. 

The letter is also signed by the executive director and provides her contact information. However, there could be a bit more emotion incorporated into this letter to help the funder form a connection with the organization and the project .

2. Breaking The Ice With A New Funder

Grant proposal cover letter example two breakdown.

Our second grant proposal cover letter example also covers many of the key components: organizational info, funding request, project information, and a closing. 

We really like how the closing in this letter includes an invitation for the funder to tour the facility and see the work in action—this is such a good idea!

This letter is lacking a statement of need , however. Although it clearly shows alignment between the nonprofit’s work and the funder’s mission, there’s no information about why there is a need in this community for support for people suffering from PTSD . Again, some data points would go a long way here in making this a more compelling case for support.

Also note that this letter does not reference any prior conversations with the funder. This is a good template to use if you are applying to a funder for the first time.

3. Renewing Funding From A Previous Funder

Grant proposal cover letter example three breakdown.

Our final example demonstrates how you would write to a funder that has previously funded your organization.

The nonprofit explains how a prior grant from this foundation helped their program; we LOVE that they included data about how many youth were served from the prior grant. This helps the funder really understand the impact of their donation, which will give them confidence in choosing to fund this organization again. 

This letter also does a great job of showing the nonprofit’s alignment with the funder’s mission and work . Again, this instills confidence in the funder that they’re making a good investment with their money.

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Mistakes to Avoid When Writing a Grant Proposal Cover Letter

So, we’ve reviewed what a grant proposal cover letter is, why it is important, and what the key parts are that should be included in the letter. 

You’re probably feeling like you’re almost ready to start writing your own cover letters—but hold on. Before you dive in, let’s review some common pitfalls in cover letter writing and how you can avoid making these mistakes.  

Overloading the Cover Letter with Jargon

One of the biggest mistakes you can make when you’re writing a grant proposal cover letter is filling it with industry-specific jargon .  

Don’t try to impress the funder with all the fancy terminology of your industry. Not all funders will understand this lingo, and it could end up confusing them instead of helping to make the case for your project.  

Ignoring Specific Funder Guidelines and Requests

This is a critical mistake that many grant applicants make. Don’t ignore the funder’s guidelines !

Every funder will have different requests—whether they want you to hand-deliver 10 copies of your single-sided application or request a signature from your Board Chair, it’s imperative that you follow these guidelines.  

This relates to the cover letter as well! If a funder specifically says to not include a cover letter, listen to them!

Being Vague or Generic in Your Statements

Another common pitfall that nonprofits fall into is being overly generic and vague in their cover letters . 

To demonstrate why your nonprofit is a good fit for the funding opportunity, share specifics about your organization, background, mission, and goals.  

Another piece of advice—don’t use the generic “To whom it may concern” or “Dear Human Resources” salutation. Find a specific contact to direct your proposal to so that you can personalize the letter.

Instrumentl is a great resource for finding funder details, providing clear insights into who some of the key people within a foundation are.

Overlooking the Importance of Follow-Up Information

All of the examples that we showed you included details on who the funder should contact if they have any questions . This is so important! 

You don’t want a potential funder to be stuck Google-searching information on your nonprofit if they need to contact you. That’s a sure fire way to get your application declined.

Wrapping Things Up: Cover Letters for Grant Proposals

To conclude, make sure you understand funder requirements, obtain information for a direct contact at the funder, and write the cover letter after you complete the grant proposal application. 

If you follow these steps, you will be well on your way to writing a good grant application letter.

For more tips on enhancing your grant proposals, check out these 21 grant writing examples for nonprofits !

what is a cover letter for a grant

Amelie Heurteux

Amelie Heurteux, a Customer Success Manager at Instrumentl, works day in and day out training nonprofits and grant writers how to efficiently prospect new funders and streamline their grant tracking and management processes.

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How to Write an Effective Grant Proposal Cover Letter

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When Do You Include a Cover Letter?

Attributes of a good cover letter, formatting your cover letter, how long should the cover letter be, sample cover letter, mistakes to avoid in your cover letter, make your cover letter stand out.

Joanne Fritz is an expert on nonprofit organizations and philanthropy. She has over 30 years of experience in nonprofits.

Although the main parts of your grant proposal will take up most of your time and energy, don't shortchange your cover letter. Attention to the subtler points of putting the proposal package together can make or break a funding request. Don't turn off your funder with a sloppy cover letter.

Mim Carlson and Tori O'Neal-McElrath, authors of Winning Grants, Step by Step ,   point out that the cover letter should:

  • Introduce your organization to the correct person.
  • Assure the funder that this project has the support of your board of directors .
  • State what you are asking for - how much and for what.

Use a cover letter for proposals to corporations and foundations, but not for federal or state grant applications. Those funders only want what they ask for, and they rarely ask for a cover letter.  

Your cover letter should:

  • Get to the point quickly
  • Does not repeat the information that is in the proposal
  • Tell the reader how well you understand the funder and how your grant fulfills the funder's requirements

Beverly A. Browning, the author of Grant Writing for Dummies , suggests that you write the cover letter after you've completed the entire proposal, and when you are in a reflective mood. Browning says:

"As you consider your great achievement (the finished funding request), let the creative, right side of your brain kick in and connect your feelings of accomplishment to the person who will help make your plans come true."  
  • Use your organization's letterhead. Put the same date on the cover letter that is on the completed grant application. That is the date you will send the grant proposal to the grantor. Using the same date makes all the documents in your proposal package consistent.
  • For the inside address (goes at the top of the letter) use the foundation or corporate contact person's name and title, followed by the funding source's name, address, city, state, and zip code. Double-check this information with a telephone call or an email. Such information changes frequently, so make sure you have the current name and address.
  • In your salutation, use "Dear" plus the personal title (Mr., Ms., Mrs., Dr., Messrs., etc.), followed by the last name. It is critical that you address the letter to a particular person. Call the foundation or corporate office to make sure you have the right person and the correct personal title. These details may seem unimportant, but they do matter.
  • Your first paragraph should be short and focused. Introduce your organization (its legal name, which will be your corporate name  ) and tell the funder how much money you are requesting and why. Include a sentence or two about what your organization does, and then include one research-based point that shows there is a need for what your organization does.
  • Write one or two more brief paragraphs. State your project's purpose and how it fits with the funder's mission or funding priorities. Include the fact that your board of directors fully supports the project.
  • End your letter with a summarizing paragraph. Add what this funding partnership can mean for your project's target audience. You might want to include an invitation for a site visit as well.
  • Use a closing such as "Sincerely."
  • The letter should be signed by the executive director or the board president, or both. Below the signature, type the signer's first name, middle initial, last name, and job title. Although the ED or board president should sign the letter, do include the contact information for the best person to answer questions at the end of the last paragraph.
  • At the bottom of the letter, include the word, "ENCLOSURE" (in all caps).

Limit your cover letter to one page with three or four paragraphs. It should be a quick read.

The tone and specifics of your cover letter may vary depending on whether you've been invited to submit a full proposal after sending a Letter of Inquiry (LOI) , or if this project is your organization's first approach to this particular foundation.

Mary Smith, PhD
Program Officer
Community Foundation
4321 Common Lane
Some City, YZ 55555
Dear Dr. Smith:
The Some City Senior Center respectfully requests a grant of $50,000 for our Senior Latino Community Outreach Pilot Project.
As the largest senior center in Any County, serving over 450 seniors every day, we are aware of the changing demographics in our service area. And we are committed to growing and adapting our center to meet emerging needs. The Senior Latino Community Outreach Pilot Project will allow us to pilot a one-year effort to determine if our center can effectively:
Provide comprehensive access to health and social services to seniors in the Latino communities served by our center, and
 Raise and fully integrate the cultural competency of the board, staff, and volunteers of the Some City Senior Center.
Our board of directors is enthusiastic about this program and eager to launch it so we can become the most inclusive and culturally competent center for seniors in all of our communities that need these services. Should we find at the end of our pilot year that this program is, in fact, successful, our board has committed to including a portion of the project's yearly expenses into our annual operating budget so that the program becomes an integral part of our core services.
Through this project, the Center will become the primary referral given by Health Access Latinos, Families of Any County, and three community clinics within a fifteen-mile radius of our center. We will also accept referrals of Spanish-speaking seniors from any other community agency in our immediate service area.
Thank you for your consideration of our request. I will follow up with you in the next week to answer any questions you might have, as well as to learn whether we might meet with you to discuss the merits of our proposal. Meanwhile, should you have any questions, please feel free to contact Connie Jones, our Director of Development, at (555) 555-5555, x555, or cjones@scsc.org.
Jane Lovely
Executive Director

*Letter reprinted (with modifications) with permission from Winning Grants, Step by Step, Second Edition, Tori O'Neal-McElrath, Jossey-Bass, 2008.  

  • Writing too much.  A cover letter is not a dissertation, nor is it a full proposal. Keep it short and to the point Tip: Have someone else read it. Do they understand it? 
  • Using big words . If you've been to graduate school, you learned to write in a complicated way. Don't do that here. You're not trying to impress someone with your erudition. You only want to state your case as naturally as possible. If you don't know when you're overcomplicating your writing, use an app such as Hemingway . It will tell you when your sentences are hard to read and when you are too wordy.
  • Making Grammatical Mistakes . If you're not sure of your grammar, don't take chances. Use the grammar check in WORD, and, also run your draft through an app such as Grammarly . There is a free version, but the paid version goes well beyond the necessary grammar check.

Sad to say, but your grant proposal may be among hundreds or thousands that a typical foundation will see during an average year. Your cover letter can make the difference in getting to the next step towards funding. But how can you make it stand out?

Don't try anything "cute," as foundation officials will not be impressed.

The cover letter would not be appropriate for a story about a client , although you should have a story for other parts of your proposal, such as the description of the problem. Include a paragraph about why your organization is the one that can best accomplish this mission. Survey your competitive organizations and assess just how and where you excel. That may be in the strength of your staff and volunteers, your experience with this particular problem, or the community support you enjoy.

You don't need to mention the names of competitors or criticize them. Just highlight your strengths. This would be a good time to consult with others around the office. Pull a few people together and brainstorm how your nonprofit excels. 

Fundamentally, the cover letter should be forward moving, easy-to-read and compel the reader into the larger proposal. Don't put any obstacles in the way of the reader that might deter them from reading further.

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  • How to Develop a Grant Proposal Writing Process
  • Which Type of Grant Proposal Should You Write?
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  • How to Write the Sustainability Section of Your Grant Proposal
  • 19 Essential Samples and Templates for Nonprofit Organizations
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  • How to Write the Evaluation Section of Your Grant Proposal
  • How to Make a Grant Proposal to a Small Family Foundation
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How to write a grant proposal: a step-by-step guide

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A grant proposal is a request for funding that organizations submit to grant-making bodies.

Generally, a grant proposal outlines a project idea, explains why the organization needs grant money, and provides evidence that demonstrates the need and worthiness of the project.

In grant proposals, organizations usually describe their mission, describe how they plan to use grant funds, provide program goals and objectives, a timeline for completion of the project, and an expected outcome.

However, a grant proposal must also be written in such a way as to convince potential funders of the value and impact of the proposed project.

In this guide, we’ll take a closer look at how you can create stunning grant proposals in record time.

→DOWNLOAD NOW: FREE GRANT PROPOSAL TEMPLATE

Key takeaways

  • Understand the grant requirements. From the funding organization’s goals to application deadlines – it is essential to understand the grant requirements and guidelines thoroughly.
  • Develop a compelling narrative . A successful grant proposal should tell a story that captures the funder’s interest and demonstrates the significance of the proposed project.
  • Demonstrate impact . Funders want to know how their investment will make a difference. To make a strong case, grant applicants should demonstrate the potential impact of their project and provide specific examples of how it will benefit the target audience or community.
  • Provide a detailed budget . Your plan should include all costs associated with the project.
  • Include supporting materials. Depending on the grant, applicants may need to provide supporting materials, such as letters of support, resumes of key personnel, or other documentation.
  • Follow-up. After submitting a grant proposal, it is essential to follow up with the funding organization. This can help demonstrate your commitment to the project and answer any questions the funder may have.

Why should you seek grant funding?

When done successfully, grant writing can open doors to vital funding sources needed to make your project a success.

Writing grants can also be a networking opportunity with grant-making organizations , as grant writers often make connections and partnerships that may prove valuable in the future.

Most of all, grant writing is an excellent opportunity to demonstrate your organization’s commitment to its mission and goals, as grant writers must be able to articulate the importance of their vision.

At first glance, grant proposals may only appear to benefit the organization or individual who needs the money, but that’s not exactly true.

For a grant-making organization, investing in a project, initiative, or organization is an investment in positive change that can have a powerful impact on the issues they care about.

Here are some statistics to boost your grant proposal success:

  • The United States Government offers thousands of grants that nonprofits may apply for, each providing various amounts for federal projects that will have an impact across the country.
  • Many Fortune 500 companies offer matching programs for grants, where companies match monetary donations made by employees to nonprofits.
  • Submitting to at least three grant applications puts your chances of winning at least one grant at around 90% .

what is a cover letter for a grant

Before you get started

Before you start writing, take the time to prepare carefully. Consider each of the following.

1. Pursuing grants will incur costs in both time and money

You’ll need to find a grant that matches your initiatives, create a proposal, and participate in the entire selection process.

2. Your grant proposal may or may not be successful

Most organizations rely on multiple sources of funding, and grant opportunities shouldn’t change that.

Remember that grants can be competitive and funding may be limited.

Calculate the award against the time invested before pursuing the opportunity.

3. Be sure to have a strong understanding of your project

Be sure to have a strong understanding of your project including desired outcomes, estimated timelines, and other funding sources before you start writing.

Your proposal will be evaluated by grant-making bodies and committees who may choose to award funds to your competitors or simply choose not to award any funding due to a lack of clarity or credibility.

4. Create the appropriate accounts

You may also need to create the appropriate accounts and go through verification processes before you can submit a grant.

For example, organizations seeking federal funding need to register with the federal grant program before they can ask for a grant .

5. Submit a grant inquiry letter before writing a full grant proposal

In many cases, it may make more sense to submit a grant inquiry letter before writing a full grant proposal.

If the grant-making body approves your letter and sends you a request for a formal grant proposal, you can proceed with writing a detailed RFP response to this prospective investor.

4. Save time by using a document management software

Save time by using document management software like PandaDoc to assist you in this difficult task.

Besides grant proposals, our software tools can handle your quotes, agreements, contracts, and proposals.

With those basics out of the way, let’s move on to the structure of a standard grant proposal you should adhere to.

Step 1. Write a strong cover letter

Your cover letter is the perfect opportunity to capture the funder’s attention and get your foot in the door.

Unlike the rest of your grant application, the letter can be less formal and address the reader more directly.

The key objective of your cover letter is to compel the reader to get to your proposal.

They’ve likely received tens or even hundreds of grant applications and your letter should separate you from the crowd as much as possible.

Here are some dos and don’ts when it comes to cover letters:

Here is how a good cover letter can start:

Dear Mr. Jones,

The Pet Care Clinic respectfully requests a grant of $30,000 for our South Boston Health Center Project.

As the largest independent pet hospital in Boston, we are aware of the challenges pet owners in our service area are faced with. We’re particularly concerned about the lack of service quality in South Boston given the fact that the area has the largest amount of pets per capita in the city.

We are committed to solving this issue by growing our community and providing our expertise to the people and animals of Boston by the end of 2021. The South Boston Health Center Project will allow us to provide access…

No fluff and right to the point!

Step 2. Start with an executive summary

Every winning grant should start with a brief executive summary.

Also known as a proposal summary, an executive summary is essentially a brief synopsis of the entire proposal. It introduces your business, market segment , proposal, project goals — essentially, your grant request.

It should have sufficient detail and specifics; get to the point quickly and be pragmatic and factual.

Here are some questions that a good grant writer will answer in their executive summary:

1. What is your mission and history ? What do you do?

2. What is your project’s name and who is it supposed to help?

3. What problem are you solving and why should it matter?

4. What is your end goal and how will you measure whether you achieved it?

5. Why should you get the funds? What are your competencies ?

6. How much money do you need and how do you plan to finance the project in the future ? Do you have other funding sources ?

Step 3. Introduce your organization

Now that you’ve set the stage for the entire proposal, you can start with your business/organization. Share as much relevant information as you can about your infrastructure, history, mission, experience, etc.

Here you include a biography of key staff, your business track record (success stories), company goals, and philosophy; essentially highlight your expertise.

Client recommendations , letters of thanks , and feedback from customers and the general public are must-have things to write in a grant proposal.

Be sure to include all valid industry certifications ( ISO or Quality Certifications ), licenses, and business and indemnity insurance details.

You need to show that your company or organization has the capacity and the ability to meet all deliverables from an execution perspective and also meet all legal, safety, and quality obligations.

You may need to provide solvency statements to prove that you can meet your financial commitments to your staff and contractors.

Step 4. Write a direct problem statement

One of the most important parts of the grant proposal structure is the problem statement.

Also known as the “ needs statement ” or “ statement of need “, this is the place where you explain why your community has a problem and how you can provide the solution.

You may need to do extensive research on the history of the underlying problem, previous solutions that were implemented and potentially failed, and explain why your solution will make a difference.

In a winning grant proposal, the problem statement will heavily rely on quantitative data and clearly display how your organization answers a need.

Here’s how a brief problem statement could look:

A 2017 report from [institution] showed that the town of [your community] has the highest [problem stat] per capita in the state of [your state]. Another study by [institution] confirmed these findings in 2020, highlighting the importance of [potential solution] in dealing with these issues.

There is a need for education and professional services in: [fields and industries] backed by expertise and a strong infrastructure.

To meet this need, [your organization] proposes a [your program] that would, for the first time, address the problem of [problem].

With PandaDoc, you get a free grant proposal template that has all of these sections incorporated!

what is a cover letter for a grant

Grant Proposal Template

Used 10888 times

Legally reviewed by Denis Malkov

Step 5. State your goals and objectives

Another important part of the grant proposal process is clearly stating your goals and objectives.

In fact, many proposals fail because they forget or mishandle this step so all their hard work goes to waste!

Write details about the desired outcome and how success will be measured.

This section is key to providing information on the benefits that the grantee, community, government, or client will see for their investment.

And, although they sound similar, Goals and Objectives should be separated.

Think of Goals as broad statements and Objectives as more specific statements of intention with measurable outcomes and a time frame.

Here is an example of well-formulated goals and objectives.

Goal: Improve the literacy and overall ability of expression of children from inner-city schools in [the community].

Objective: By the end of the 2023 school year, improve the results of reading and writing tests for fourth-graders in [the community] by at least 20% compared to current results (55/100, on average).

Notice how the goal is more optimistic and abstract while the objective is more measurable and to the point.

Step 6. Project design: methods and strategies

Now that the funding agency or grantee knows your goals, it’s time to tell them how you plan on achieving them.

List the new hires and skills, additional facilities, transport, and support services you need to deliver the project and achieve the defined measures for success.

Good project management discipline and methodologies with detailed requirements specified and individual tasks articulated (project schedule) will keep a good focus on tasks, deliverables and results.

Step 7. The evaluation section: tracking success

This section covers process evaluation — how will you track your program’s progress?

It also includes the timeframe needed for evaluation and who will do the evaluation including the specific skills or products needed and the cost of the evaluation phase of the project.

This is one of the most important steps to writing a grant proposal, as all funders will look for evaluations.

Whether we’re talking about government agencies or private foundations, they all need to know if the program they invested in made a difference.

Evaluation can be quite expensive and need to have entry and exit criteria and specifically focused in-scope activities.

All out-of-scope evaluation activities need to be specified as this phase can easily blow out budget-wise.

Once again, solid project management discipline and methodologies will keep a good focus on evaluation tasks and results.

To go back to our child literacy example, here is how an evaluation would look for that project:

Project Evaluation

The program facilitators will administer both a set of pretests and posttests to students in order to determine to which degree the project is fulfilling the objectives. The periodic tests will be created by a set of outside collaborators (experts in child education) and will take place on a monthly basis for the duration of the program.

After each session, we will ask participating teachers to write a qualitative evaluation in order to identify areas of improvement and generate feedback […]

Step 8. Other funding sources and sustainability

Your founders won’t like the idea of investing in a short-term project that has no perspective.

They’ll be much more willing to recognize a long-term winner and reward a promising project that can run on a larger scale.

That’s why you need to show how you can make this happen.

This section of your grant proposal is for funding requirements that go beyond the project, total cost of ownership including ongoing maintenance, daily business, and operational support.

This may require you to articulate the projected ongoing costs (if any) for at least 5 years.

An accurate cost model needs to include all factors including inflation, specialist skills, ongoing training, potential future growth, and decommissioning expenses when the project or the product reaches the end of its life cycle.

Step 9. Outline a project budget

Of course, one of the most important grant proposal topics is budgeting . This is the moment when you go into detail about exactly how you’ll be using the resources from an operational standpoint.

Provide full justification for all expenses including a table of services (or service catalog) and product offered can be used to clearly and accurately specify the services.

Remember that the project budget section is the true meat of your grant proposal.

Overcharging or having a high quote can lose you the grant and even be seen as profiteering.

Underquoting might win you the business but you may not be able to deliver on your proposal which could adversely impact your standing with the grantee.

Many grantors underquote in the hope of hooking the reader and then looking for additional funding at a later stage.

This is a dangerous game to play and could affect your individual or company’s brand, community standing, or industry reputation.

Here’s how a project budget would look for a fictional grant for a cross-country research study:

Below a table like this, you can further clarify any key points, like what a research assistant will do and why they’re needed for the study.

You can also explain how you intend to use a specific piece of software to save time or money.

For example, PandaDoc can help you create forms and templates so that you can gather precise information in a uniform way.

Interested?

Schedule a demo here and see for yourself how PandaDoc can expedite your grant proposal process. With PandaDoc, you’ll enjoy:

  • A robust document builder.
  • Seamless, paperless delivery.
  • Document analytics and tracking.
  • Hundreds of customizable templates.
  • Content libraries for text and media snippets.
  • And much more.

If filling out forms and gathering information is a key component of your research study, you’ll need a tool that can help you capture data quickly and easily without breaking the bank.

PandDoc is not a law firm, or a substitute for an attorney or law firm. This page is not intended to and does not provide legal advice. Should you have legal questions on the validity of e-signatures or digital signatures and the enforceability thereof, please consult with an attorney or law firm. Use of PandaDocs services are governed by our Terms of Use and Privacy Policy.

Frequently asked questions about grant proposals

What is the difference between a grant proposal and a grant letter.

It’s quite easy to confuse a grant proposal with a grant letter.

But a grant proposal contains all the sections we mentioned: the project’s summary, a cover letter, problem statement, etc. and is typically pretty long.

Some companies or individual investors consider this document too long and prefer a grant letter, which is a shorter, much more streamlined document. A grant letter typically doesn’t exceed 3-4 pages although it has a similar structure.

How do you write a scientific grant proposal?

Here you should emphasize the significance of your project and its contribution to science if implemented successfully.

Back it up with relevant statistics, scientific facts, and research data on the subject. It’s important to use simple terms comprehensible to the prospective Grantee.

Also, explain why you are the one who can finish this project: provide some proof of your expertise to make your proposal stronger.

How do you write a grant proposal for education?

Besides the project description, you need to mention how it will improve the education system.

Detail how your project will improve student’s productivity, increase their knowledge, and make their overall learning process better.

Educational projects usually involve a team of people who will put the idea into practice. Provide more information about each team member and why this person can perform their duties.

How to write a grant proposal for art?

Even though the inspiration can’t be forced, an art project should be time-specific. Mention the start and end date of your activity.

Otherwise, a prospective grant may not take it seriously.

Primarily you should convey your message to the grant-making organization, even if they don’t know much about the kind of art you create. Explain the idea in the simplest way so anybody can understand it clearly.

How do you write a grant proposal for a non-profit organization?

Unlike other organizations, an NGO needs to drill down to the key community issues and show how deeply its work can affect the people it’s meant to serve.

Given the democratic and often local nature of NGOs, their work will be viewed more through an altruistic lens.

An NGO also needs to pay special attention to demonstrating the sustainability of the project over time, since that’s a unique problem to NGOs and something that commercial businesses have already dealt with.

How many pages should a grant proposal be?

There isn’t a strict rule when it comes to grant proposals — their length will always depend on the complexity of the issue it covers and the amount of research behind it.

Typically, a grant proposal should be up to 25 pages , although different funding institutions will often put this in their “ Rules ” section — so read those carefully!

How many hours does it take to write a grant proposal?

Proposal writing is slightly different from regular writing: it needs to follow a specific structure and rules.

Add to that all the research and argumentation needed to write a good proposal, and you’ll be looking at hours, days, or even weeks if you’re really a perfectionist.

As a rule of thumb, you should devote one week to writing a proposal. Although you might finish earlier, it’s good to have enough time to cover everything.

Originally was published March 2014 and has been updated for comprehensiveness in April, 2023

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Home › Writing › What is Grant Writing? › How to Write a Great Grant Proposal Cover Letter

How to Write a Great Grant Proposal Cover Letter

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Although your grant proposal cover letter isn’t the most exciting part of the grant proposal, it’s still vital to get funding. T he cover letter is the first contact point a potential organization or funder will have with your nonprofit project.

It’s like going out on a date. Sure, looks aren’t everything. Nevertheless, if you utterly don’t care about how you dress, you’re making it harder for yourself.

And just like your looks, you want to make your grant application cover letter simple and focused on impressing a particular person. It’s the first contact with the executive or organization you wish to request funding. If you want them to read your grant proposal request, they’ll have to like the cover letter first.

More crucial steps will come later, presuming the funder reads your cover letter. Although you can search for sample cover letters, they are usually hard to find.

Research shows that about 35% of grant funders funded 50% or more of the received grant requests. So, your grant proposal cover letter needs to be a complete home run. Here’s how.

How to Write a Grant Proposal Cover Letter 

How to writer a grant proposal cover letter

First of all, an average grant proposal letter shouldn’t be more than one page long. Cover letters are the pitch of your detailed grant proposal. Think of it as a summary of your book.

Before writing the first paragraph, you should open the letter with the contact’s name, title, address, and other related information. Although this might sound obvious, double-check that the contact information is correct. There are countless examples of rushed letters. You don’t want your project to crumble due to a misspelled executive director name.

Do your research before starting the cover letter. You can quickly find the correct information via a single call, email, or simply by doing some Internet scavenging.

Similarly, address the person with “Dear” and add a personal title such as Mr. or Mrs. Again, it’s cover letter 101, so it will feel even worse if you misspell the first step.

If this doesn’t seem like a big deal, look at it like this. Executives have a keen eye for sloppiness. Since they will skim any cover letter first rather than reading it to the last paragraph, you don’t want mistakes popping out.

The initial information tells the funder you didn’t go in headfirst, and proper addressing tells them you’re a potential candidate. If the letter lacks, you’ll be mistaken for a novice instead of a candidate worthy of doing business.

If you’re interested in learning more about the grant writing process, then take a look at our grant writing certification course.

Want to Become a Great Grant Writer

Get Straight to the Point in Your Grant Proposal Cover Letter

Everybody knows why you’re writing a grant proposal cover letter; it’s in the name. Meaning, there’s no reason to sugarcoat it.

After you nail the introduction, it’s time to introduce yourself and your organization. In the first paragraph, format the content into two sentences maximum. Here, you’ll write who you are and your job title. That’s it.

Next, get right to the point. Describe why your organization or foundation needs the grant, what’s your mission, and most importantly, the budget you’re requesting. Maybe you’re working on a community project, or it’s a charity. Either way, make it brief.

While on the topic, you should create a proposal for grants of all sizes. Even if a smaller grant doesn’t suffice, having it can attract larger grants. There are about 900 federal grant programs . Don’t limit yourself.

Another great touch is to validate your project via research. If you have cold data that justifies your organization’s existence, rarely will anyone find a way to object.

If you’re not 100% sure how to format the paragraph, create a sample cover and share it with friends or co-workers. Write the section, read the grant request introduction, then ask two questions .

  • Can you tell me what the project is about? – Although the mission is clear to you as a writer, it might read astrophysical development documents to a fresh pair of eyes.
  • How did you feel when you read the requested funding? – This is to see how another person will react. Keep in mind that how your friend and the funder reacts can differ.

Methods, Strategies & Solutions

In the next paragraph, you should explain how you plan to use the grant to the grantor. By doing this, you’re effectively telling the funder that you have a plan in motion. You can also include a graphical modal for visual representation, depending on the format.

Some writers like to use a numbered sample. The format can work both when you’re explaining your goals and strategies:

  • The organization’s four main goals
  • The project’s five phases

Usually, you want to back up each number with further details. Although an excellent overview, simply including a couple of numbers in your letter won’t suffice. Find the balance between simplicity and complexity. Numbering provides a clear summary, while further details should give the letter a more professional tone.

An additional touch is to offer a timeline where you explain significant milestone and their due dates. You can also do that by using a brief bullet-point format. The timestamps can be months or quarters, depending on the project’s length.

Again, remember you’ll go into full detail in the grant proposal. Although defining strategies and methods isn’t crucial for the cover letter, add it if you can fit it on that one page.

Cover Letters & Necessary Data

After the mission details and budget proposals, it’s time to quickly cover organization info and structure. It can be tedious, but every grant proposal needs it, especially if you grab their attention.

Again, keep it short. Explain your corporate structure and related information in just a couple of sentences, including the founding date. Grant proposals require the data, and although you’re not writing a contract but a cover letter, you still need to present the essential information.

You should also explain how your project matches the funder’s and why the funder should give you the support and funding priority.

As always, double-check the information in your proposal letter, especially if you’re running a nonprofit organization. It’s somewhat easier to get grants for a nonprofit project, but funders are more likely to check the details. Although many think that foundation funding is the primary source for nonprofits, about 80% of income comes from other sources.

If the grant funder likes your cover letter, you want to make it easy for them to contact you about the grant proposal.

Always end all your cover letters with a positive closing line such as “Looking forward to your response.” The goal is for the letter to sound optimistic, grateful, but not needy.

Sign the letter and if your organization has an executive director, have them sign as well.

Common grant proposal cover letter elements

Cover Letter Tips & Mistakes to Avoid

For the final polish of your proposal, you can do things to give the letter a more personal and professional touch.

Ask for Feedback

Before pressing “send,” have co-workers read the sample of the proposal one more time. Good feedback is hard to find, and once you make contact, the fabled typos become irreversible. Don’t be gun shy to even reach out to your wider community for support.

Send the proposal sample page to anyone you can and collect their feedback. Naturally, you don’t want to spend half of your waking life collecting feedback. Still, a cover letter is just words on a paper without the reader understanding what you want, especially when they’re giving you money.

If still not convinced, it takes between 80 to 200 hours to write a grant proposal, and it can cost several thousand dollars if you’re hiring a grant writer . You don’t want a single page to ruin all the hard work.

Use Plain English

We all want to impress others. But using complex words can easily backfire and ruin your chance.

The point of a proposal letter isn’t to show your vocabulary but to state your case as straightforward as possible. If you’re unsure if you’re overdoing it, some helpful apps and websites will tell you if a sentence is too long or too complex.

Final Formatting

Ensure the dates match since you’ll have a date both in the cover letter and the main grant proposal. You don’t want to send a proposal where the grant proposal has April 5th while the cover letter has November 27th. This goes for other files you’ll send as well.

The cover letter should use single-space and leave space between addresses in the heading. Double-space means less room to write the limited information you need. This doesn’t mean you should delete the area between paragraphs. Give the letter room to breathe.

Although unnecessary, it can be a nice touch if you place your signature in live ink. Leave about three empty spaces the complimentary close and your name for the signature.

Send the Cover Letter in PDF

If you’re emailing the grant proposal letter, email the document in PDF. There’s a chance the foundation will offer to sign documents digitally. Additionally, unlike other text files, PDF is safe from malware. Meaning, a PDF will not only look competent but will also leave a good impression in the eyes of the more “tech-savvy” grant funders.

If you are new to grant writing and are looking to break-in, we recommend taking our Grant Writing Certification Course , where you will learn the fundamentals of being a grant writer, how to write proposals that win grants, and how to stand out as a grant writing candidate.

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Grant Application Cover Letter

  • September 22, 2023

Grant Application Cover Letter

A Grant Application Cover Letter is a formal document that accompanies a grant application, typically addressed to a potential grantor or a funding organization. This letter serves as an introduction to the grant proposal, providing a concise overview of the project or program for which funding is sought.

It plays a critical role in making a first impression and convincing the grantor that the project is worth considering for funding.

The art of crafting a compelling grant application cover letter is integral in navigating the competitive terrain of grant procurement. This initial document serves as a pivotal interface between the applicant and the potential funding entity, reflecting the aspirations, the precision, and the authenticity of the proposed project.

A well-constructed cover letter can be instrumental in shaping favorable impressions, setting the stage for a thorough review of the accompanying application.

The essence of a grant application cover letter is to succinctly communicate the core objectives and anticipated impacts of the proposed endeavor. It acts as a gateway to the intricate details of the application, providing a glimpse into the innovation, relevance, and feasibility embedded within the project.

Given its paramount importance, it is crucial for applicants to meticulously align the content of the cover letter with the ethos and expectations of the funding organization.

In the dynamic landscape of grant procurement, the necessity for clarity, coherence, and congruence in articulating project outlines and objectives cannot be overstated.

The cover letter should resonate with the mission and values of the granting entity, elucidating the synergies between the proposed project and the overarching goals of the funder.

The intricate balance between conciseness and comprehensiveness in presenting the project’s scope and significance is vital in maintaining the interest and curiosity of the reviewers.

The strategic incorporation of pertinent information regarding the applicant’s background, expertise, and the contextual relevance of the project is crucial in establishing credibility and demonstrating commitment.

The inclusion of such elements not only substantiates the feasibility of the project but also reinforces the alignment between the applicant’s capabilities and the project’s demands. It serves to instill confidence in the reviewers about the applicant’s competence and the potential success of the proposed initiative.

Moreover, the articulation of the project’s goals, the anticipated outcomes, and the prospective benefits is essential in elucidating the transformative potential embedded within the proposal.

It provides an opportunity for applicants to showcase the uniqueness and the value proposition of their project, distinguishing it from the plethora of applications. The emphasis on the anticipated impacts and the broader implications of the project fosters a sense of relevance and urgency, compelling the reviewers to delve deeper into the application.

In this realm of incessant competition and evolving expectations, the role of meticulous research and nuanced understanding of the funding organization’s priorities is undeniable. The nuanced tailoring of the cover letter to resonate with the specific interests, values, and mission of the grantor is instrumental in establishing a connection and fostering alignment. The infusion of insights gleaned from thorough research enhances the authenticity and the contextual relevance of the cover letter, optimizing its potential to captivate and convince.

Furthermore, the meticulous attention to detail and adherence to the prescribed guidelines and format is essential in preserving the integrity and the professionalism of the application. The precision in language, the clarity in expression, and the coherence in structure are vital in conveying the seriousness and the sophistication inherent in the proposal. The avoidance of ambiguity, redundancy, and over-complexity is key in maintaining the fluidity and the accessibility of the content.

Understanding the Purpose

A grant application cover letter often serves as the first point of contact between the applicant and the granting institution. The purpose of this crucial document goes beyond merely introducing the project; it acts as a window, revealing the potential, viability, and relevance of the proposed endeavor, and its alignment with the funder’s objectives.

Understanding the purpose of a cover letter in the grant application process is pivotal. It’s the initial framework, setting the tone and providing a concise snapshot of the applicant’s proposal.

This document is vital for creating a strong first impression, reflecting the essence of the project and its potential impact. It lays the groundwork, inviting the grantor to explore the application further, beckoning them into the depths of the envisioned project, its aims, methodologies, and the anticipated outcomes.

Importance of a Cover Letter:

The value of a meticulously crafted cover letter cannot be understated in the world of grant applications. It’s the initial handshake, the first interaction that could make or break the journey of the proposed project. It’s not merely an informative piece but a persuasive document that strives to resonate with the reviewers, subtly conveying the symbiotic alignment between the project’s goals and the funding organization’s mission. It serves to entice, to pique interest, leading the way for the detailed exposition contained within the application.

Role in Creating a First Impression:

First impressions carry immense weight, dictating the subsequent interactions and shaping the perceptions of the reviewers. A well-articulated cover letter is instrumental in constructing a favorable and lasting impression.

It’s the preliminary canvas, painting a vivid picture of the project’s essence, its innovativeness, and its potential to effect meaningful change. The emphasis on clarity, conciseness, and relevance is paramount in ensuring the sustained interest and engagement of the reviewers, steering them towards a deeper exploration of the proposal.

Complementing the Grant Application:

The cover letter and the grant application share a symbiotic relationship, each enhancing the impact of the other. The cover letter serves as a gateway, a concise summary accentuating the pivotal aspects of the project, while the application delves into the intricate details, substantiating the claims and the projections made in the cover letter. This harmonious interplay is crucial in presenting a coherent, comprehensive, and compelling narrative, optimizing the chances of securing the coveted grant.

Setting the Tone:

The tone of the cover letter is a subtle yet powerful element, reflecting the applicant’s approach, attitude, and the level of professionalism. A balanced, respectful, and earnest tone is crucial in establishing rapport and credibility. The infusion of enthusiasm, conviction, and humility can significantly enhance the relatability and the authenticity of the document, fostering a sense of trust and resonance with the reviewers. The deliberate alignment of the tone with the ethos and the expectations of the funding organization is key in optimizing the impact and the persuasiveness of the cover letter.

Essential Components

The crafting of an effective grant application cover letter is akin to constructing a building; every component, every element has a role, ensuring the overall stability, coherence, and impact of the structure. The integral components of a cover letter work in unison to present a well-rounded picture of the project, its relevance, and the prospective benefits, compelling the reviewers to delve deeper into the details provided in the grant application.

A well-structured cover letter is a blend of pertinent information, clear articulation, and strategic emphasis. It consists of several critical elements, each contributing to the overall narrative and impact of the document.

These components, from address to signature, collectively serve to introduce, elucidate, and emphasize the project’s goals, methodologies, anticipated outcomes, and alignment with the funding organization’s mission and values. The meticulous attention to each element ensures the coherence, clarity, and persuasiveness of the cover letter, optimizing its potential to captivate and convince.

Address and Salutation:

The address and salutation set the tone for the interaction, reflecting the professionalism and the attention to detail inherent in the applicant. The accurate addressing of the funding organization and the appropriate salutation are foundational in establishing rapport and conveying respect. The meticulous verification of the organization’s name, the recipient’s title, and the preferred form of address is crucial in avoiding inaccuracies and ensuring a positive first impression.

Introduction:

The introduction serves as the entry point, the initial glimpse into the essence of the proposed project. It’s the succinct articulation of the project’s core objectives, its relevance, and its alignment with the funder’s goals. The strategic emphasis on clarity, conciseness, and relevance in the introduction is vital in capturing the interest of the reviewers and compelling them to explore further. The integration of a hook, a unique angle or insight, can significantly enhance the impact and the memorability of the introduction.

Project Description:

The project description is the heart of the cover letter, providing a concise yet comprehensive overview of the proposed endeavor. It delves into the specifics, elucidating the methodologies, the anticipated outcomes, and the broader implications of the project. The meticulous balancing of detail and brevity is crucial in maintaining the engagement of the reviewers, providing them with a clear understanding of the project’s scope, significance, and feasibility, while fostering a sense of curiosity and anticipation.

Project’s Objectives:

The articulation of the project’s objectives serves to clarify the envisioned outcomes and the intended impacts of the proposal. It’s the clear, coherent presentation of the goals, the transformative potential, and the alignment with the funding organization’s mission. The emphasis on specificity, measurability, attainability, relevance, and time-bound nature of the objectives is essential in conveying the viability and the value proposition of the project, instilling confidence in the reviewers about the prospects of success.

Budget Overview:

The budget overview provides a snapshot of the financial aspects of the project, offering insights into the allocation, utilization, and management of the funds. It’s the transparent, accountable presentation of the financial needs, the justifications, and the anticipated returns on investment. The strategic integration of a budget overview in the cover letter is instrumental in establishing credibility, demonstrating financial acumen, and reinforcing the feasibility and the sustainability of the project.

Closing Remarks and Signature:

The closing remarks and the signature are the final touches, the concluding interactions that re-emphasize the key points and express gratitude for the consideration. The infusion of sincerity, humility, and optimism in the closing remarks is vital in leaving a lasting, positive impression. The professional, respectful signature reflects the earnestness and the commitment of the applicant, serving as a subtle reminder of the authenticity and the integrity inherent in the proposal.

Tailoring the Content

Navigating the nuanced landscape of grant application cover letters necessitates more than just a clear understanding of the project and its components; it requires a meticulous approach to tailoring content. Customizing the narrative to align with the values, interests, and expectations of the granting organization is pivotal in creating resonance and establishing connection.

Tailoring the content of a grant application cover letter is akin to designing a key that perfectly fits a lock. It involves a comprehensive understanding of the funding organization’s mission, goals, and preferences, and aligning the cover letter’s narrative, tone, and emphasis accordingly. This customized approach enhances the relevance and the appeal of the document, optimizing its potential to engage, resonate, and convince. It transforms the cover letter into a dynamic, adaptive entity that speaks directly to the unique needs and aspirations of the grantor.

Understanding the Funder’s Mission:

To tailor content effectively, a profound understanding of the funder’s mission and values is indispensable. This knowledge serves as the foundation upon which the narrative is built, ensuring alignment and coherence with the grantor’s expectations and aspirations. A deep dive into the organization’s objectives, areas of interest, and previous funding initiatives provides insights into their preferences and priorities, enabling the crafting of a narrative that is attuned to their ethos.

Aligning Project Goals:

Once the funder’s mission is discerned, aligning the project’s goals with it is crucial. This involves highlighting the synergies between the proposed project and the grantor’s objectives, emphasizing the mutual benefits and the shared vision. Articulating the project’s objectives in a way that reflects the funder’s interests and values enhances the perceived relevance and value of the proposal, fostering a sense of partnership and shared purpose.

Demonstrating Impact:

The emphasis on the anticipated impacts and benefits of the project is integral in tailoring the content. Demonstrating the transformative potential of the proposal in terms that resonate with the funder’s goals creates a compelling narrative. The quantifiable presentation of the expected outcomes, their broader implications, and their alignment with the grantor’s mission reinforces the feasibility and the significance of the project, instilling confidence and interest in the reviewers.

Using Appropriate Language:

The language used in the cover letter is a subtle yet powerful element in tailoring the content. It reflects the understanding, the respect, and the alignment with the grantor’s culture and values. Adopting a tone and a vocabulary that resonate with the organization’s ethos enhances the relatability and the accessibility of the document. The infusion of terms, phrases, and references that are familiar and valued by the grantor contributes to the authenticity and the appeal of the narrative.

Addressing Specific Criteria:

Funding organizations often have specific criteria and expectations for grant applications. Addressing these explicitly and meticulously in the cover letter is essential in creating a tailored narrative. It demonstrates attentiveness, thoroughness, and alignment with the organization’s standards and requirements. Providing clear, concise responses to the outlined criteria enhances the clarity and the coherence of the document, optimizing its potential to meet the specific needs and expectations of the grantor.

Incorporating Feedback:

If available, incorporating feedback from previous interactions or applications with the funding organization is a strategic move in tailoring content. It reflects adaptability, responsiveness, and a commitment to continuous improvement. Addressing the areas of concern, emphasizing the enhancements made, and reiterating the alignment with the funder’s goals contribute to the credibility and the persuasiveness of the proposal, optimizing its chances of success.

Common Pitfalls and How to Avoid Them

Crafting a compelling grant application cover letter involves navigating around various potential pitfalls. These missteps can significantly hinder the impact and effectiveness of the document, thereby reducing the likelihood of securing the grant.

Identifying common pitfalls in writing grant application cover letters is crucial for avoiding them and enhancing the document’s effectiveness. These pitfalls often revolve around clarity, relevance, conciseness, and alignment with the grantor’s mission and expectations. By being cognizant of these pitfalls and implementing strategic measures, applicants can optimize the cover letter’s coherence, persuasiveness, and appeal, increasing the chances of a favorable reception.

Lack of Clarity:

One common pitfall is the lack of clarity and coherence in presenting the project’s goals, methodologies, and anticipated outcomes. How to Avoid: Prioritize clear, concise articulation of the project’s essence and its alignment with the funder’s mission. Use straightforward language and logical structuring to enhance understanding and engagement.

Neglecting the Funder’s Mission:

Another pitfall is neglecting to align the project’s objectives and impacts with the funder’s mission and values. How to Avoid: Conduct thorough research on the funding organization’s goals, preferences, and previous grants to tailor the content effectively, emphasizing mutual benefits and shared values.

Overloading with Details:

Overloading the cover letter with excessive details and technical jargon can overwhelm the reviewers and obscure the main points. How to Avoid: Maintain a balance between detail and brevity, focusing on the most pivotal aspects of the project. Use accessible language and provide succinct, relevant information to keep the reviewers engaged and informed.

Ignoring Specific Criteria:

Ignoring the specific criteria and guidelines provided by the funding organization can lead to non-compliance and reduced credibility. How to Avoid: Carefully review the application guidelines and address each criterion meticulously, demonstrating attentiveness and alignment with the organization’s standards and expectations.

Overlooking Proofreading:

Submitting a cover letter with errors and inconsistencies can convey a lack of professionalism and attention to detail. How to Avoid: Allocate ample time for proofreading and revisions. Seek feedback from peers or mentors and use editing tools to ensure accuracy, coherence, and polish.

Grant Application Cover Letter Example

Dear Madam Rosy,

I am reaching out on behalf of Girls Empower, a dedicated non-profit organization with a mission to foster learning and development opportunities for young girls from underserved communities.

We believe in the transformative power of education and empowerment to build a foundation for a more equitable, inclusive future. We are fervent advocates of nurturing potential, fostering resilience, and creating platforms for voices waiting to be heard.

We are writing to express our sincere interest in partnering with the Impact Makers Foundation, whose commitment to making a lasting difference aligns seamlessly with our core values and objectives. We humbly seek your support and consideration for a grant amount of  $150,000 to launch our initiative titled “E mpowering Futures: Nurturing the Next Generation of Female Leaders.”

The “Empowering Futures” initiative aims to provide holistic education, mentorship, and skill development programs for 200 young girls aged 10-15 in Ohio, focusing on STEM education, leadership training, and personal development. We anticipate that the successful implementation of this project will result in enhanced academic performance, improved self-esteem, and the cultivation of leadership skills among the participants, ultimately contributing to the development of empowered, informed individuals capable of driving positive change in their communities.

We believe our initiative resonates with the mission of the Impact Makers Foundation to cultivate change and foster development in communities in need. The synergies between our goals create a mutual ground for collaboration, wherein we can collectively work towards the empowerment and upliftment of young girls, aiding them in transcending barriers and realizing their fullest potentials.

Our approach combines immersive learning experiences, mentorship programs, and interactive workshops. Each participant will be paired with a mentor to guide them through their journey, fostering a supportive, enriching environment. We anticipate the transformative impact of our program will not only be reflected in the improved academic and personal development of the participants but also in the positive ripple effects it will create within their communities.

The requested grant of $150,000  will be allocated judiciously to cover program development, educational materials, mentorship facilitation, and logistical expenses. We are committed to ensuring transparency, accountability, and optimal utilization of the funds to maximize the impact of the initiative.

We are excited about the prospect of collaborating with the Impact Makers Foundation to bring our shared vision to life. We believe that, together, we can ignite the spark of learning, leadership, and empowerment in the hearts of young girls, creating a wave of positive change that will echo through generations.

We extend our heartfelt gratitude for considering our application and are open to providing any additional information or clarifications required. We eagerly await the opportunity to discuss our proposal further and explore the possibilities of joining hands to make a lasting impact in the lives of the young girls who are the promise of our future.

Thank you for your time, consideration, and dedication to creating a world where every individual has the opportunity to thrive and make a difference.

Joy Martins

Executive Director

Girls Empower

Crafting an articulate and impactful grant application cover letter is truly an art form that combines clarity, coherence, precision, and a deep understanding of both the project at hand and the mission of the funding organization. From understanding the intrinsic purpose of the cover letter to meticulously tailoring the content and avoiding common pitfalls, each step in the process is crucial in constructing a compelling narrative that resonates with the grantors.

This comprehensive exploration has delved into the multifaceted approach required to master the art of writing grant application cover letters.

We’ve navigated through the essential components, the significance of tailoring the content, and the importance of avoiding typical missteps. The insights provided aim to empower individuals and organizations to create powerful, persuasive cover letters that align seamlessly with the values and objectives of funding bodies, thereby optimizing the chances of securing essential grant funding.

Remember, a well-crafted cover letter serves as the gateway to your project, reflecting its essence, its potential, and its alignment with the funder’s mission. It’s the strategic amalgamation of authenticity, alignment, clarity, and relevance that constructs a convincing, memorable narrative.

So, as you embark on your grant application journey, keep in mind the invaluable techniques and insights discussed, and approach the art of writing grant application cover letters with diligence, adaptability, and a profound sense of purpose.

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Elevate Your Grant Writing Game: Dive Deeper with Expert Resources!

If you’ve ever felt the rush of excitement upon spotting a potential grant opportunity, only to be met with the daunting challenge of crafting the perfect proposal, you’re not alone.

Grant writing is both an art and a science, and I’ve distilled years of expertise into a collection of resources tailored to guide you, whether you’re a nonprofit visionary, a rising freelancer, or a small business owner.

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3.  Mastering Grant Writing:  Your nonprofit’s go-to guide for developing compelling proposals that captivate and convince.

4.  The Small Business’s Guide to Winning Grants : Tailored insights to ensure your business’s endeavors are backed by the right funding.

 Whether you’re taking your first steps in grant writing or seeking to refine your approach, there’s something in this collection for everyone.

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Fuel your passion, secure that funding, and bring your vision to life!

Work With Me: Elevate Your Nonprofit’s Grant Writing Game!

Hello passionate changemakers,

Does your nonprofit organization resonate with these challenges?

1. Feeling overwhelmed by the intricate maze of grant proposal writing?

2. Struggling to secure vital funding due to lackluster proposals?

3. Battling with limited in-house expertise to identify suitable grant opportunities?

4. Frustrated by not knowing how to articulate your mission effectively to potential funders?

If you nodded in agreement to any of these, you’re not alone. But here’s the good news: Together, we can change this narrative.

Why Partner With Me?

I bring to the table a unique blend of expertise and experience. As a seasoned Grant Writing Consultant, I’ve dedicated my career to mastering the art and science of grant writing. But beyond the knowledge, I carry a heartfelt passion for amplifying the impact of nonprofits like yours.

What I Offer:

1.  Grant Writing Training:  Let’s empower your team! Through comprehensive workshops, I’ll train your staff to craft compelling proposals that captivate, convince, and convert.

2.  Personalized Grant Proposal Writing:  Leverage my expertise to develop meticulously tailored proposals that reflect your organization’s vision, mission, and impact stories.

3.  Strategic Grant Research:  Don’t waste hours on unsuitable opportunities. With my deep industry insights, I’ll help identify grants that align with your objectives and values.

4.  Report Development:  Secure future funding by showcasing your successes. I’ll help you design robust, engaging reports that keep funders connected to your cause.

Our Journey Together:

Our collaboration begins with understanding – diving deep into your organization’s ethos, the communities you serve, and the impact you wish to create. It’s a partnership where your dreams become mine, and together, we’ll weave narratives that resonate, inspire, and secure the resources you need.

Your work in the nonprofit sector is invaluable. Every program initiated, every life touched, every community transformed – it all starts with a well-written proposal that opens doors to necessary funding. Let me be that catalyst for you.

A Future of Possibilities:

Picture this: A future where your nonprofit isn’t just surviving, but thriving. A world where your initiatives are backed by ample funding, and your stories of impact echo in the hearts of donors and communities alike.

So, if you’re ready to ascend the ladder of grant writing success and fuel your organization’s mission with robust funding, I’m here, eager and ready.

Let’s co-create this success story.

Reach out today, and let’s set the stage for a brighter, impactful tomorrow.

Email Address:  [email protected]

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Grant Writer Cover Letter Example

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Start your Grant Writer cover letter by addressing the specific person or committee who will be reviewing your application, if possible. Then, introduce yourself and briefly mention your current role or professional status. Immediately follow this with a concise statement of your interest in the grant opportunity and how your experience aligns with the grant's objectives. For instance, you could say, "As a professional grant writer with a proven track record in securing funding for non-profit organizations, I am excited about the opportunity to apply for [specific grant] which aligns perfectly with my expertise in [specific area]." This approach immediately establishes your credentials and shows your enthusiasm for the opportunity.

The best way for Grant Writers to end a cover letter is by expressing gratitude and eagerness for the opportunity. This can be done by thanking the reader for considering their proposal and expressing hope for further discussion. For instance, "Thank you for considering our proposal. We look forward to the possibility of further discussing how we can contribute to your mission." It's also important to include contact information for easy follow-up. Lastly, a professional closing like "Sincerely" or "Best regards" followed by the writer's name and title should be used. This ending leaves a positive impression, shows respect for the reader's time, and demonstrates the writer's enthusiasm about the potential partnership.

In a cover letter, Grant Writers should include the following: 1. Introduction: This should include a brief introduction of the organization, its mission, and the purpose of the grant request. It's important to make a strong first impression that engages the reader. 2. Summary of the Proposal: This should be a concise summary of the project or program for which funding is being sought. It should include the total cost of the project, the amount being requested from the grantor, and a brief explanation of how the funds will be used. 3. Relevance to the Grantor: Explain why your project or program aligns with the grantor's mission or funding priorities. This shows that you've done your research and understand the grantor's goals. 4. Impact: Highlight the potential impact of the project or program. This could include the number of people served, the benefits to the community, or other measurable outcomes. 5. Closing: In the closing, express gratitude for the grantor's consideration and provide contact information for follow-up questions or discussions. 6. Attachments: Mention any attachments that accompany the cover letter, such as the full grant proposal, a budget, or letters of support. Remember, the cover letter is your chance to make a compelling case for your grant proposal. It should be professional, concise, and persuasive, demonstrating your organization's credibility and the value of your proposed project or program.

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Start » strategy, how to write a grant application for your organization.

Writing a strong grant application can help your organization receive the funding it needs to fulfill its mission. These tips will help you get started.

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For many organizations, grant writing is the most important component of their entire fundraising strategy. In fact, a single grant application can make or break your organization, so if you’re trying to secure funding for your nonprofit, community organization or research group, it’s important to learn how to write a strong, successful proposal. Here’s what you need to know to get started.

[ Read more: 22 Grants, Loans and Programs to Benefit Your Small Business ]

What to consider before writing a grant application

The best grant proposals are clear, organized documents that illustrate why your organization should receive funds from the grantor. That’s why it’s a good idea to plan in advance and get some things in order. Here are three things to know or accomplish before you start writing your proposal:

  • Your audience. First and foremost, get to know the institution that is offering the grant. Consider its goals, values and objectives. Understanding these elements will later help you demonstrate how and why your organization is a good fit.
  • The minimum requirements. Research the eligibility expectations for each specific grantor and make sure you meet the minimum requirements. If you find that your organization does not meet these requirements, contact the grantor directly to discuss your options.
  • Your organization’s credibility. Compile a list of testimonials, recommendations, data sets and success stories to include with your application. Every grantor is different, but they all want to know their money is being used wisely.

Elements of a grant proposal

Grant applications are organized in specific sections that help the reviewer parse through information quickly and find potential grantees. Here are the main elements to include in a grant proposal:

  • Cover letter. Some, but not all, granting organizations ask that you include a cover letter to introduce yourself. This section should establish why you are seeking the available grant, describe your organization or project and illustrate your professionalism.
  • Executive summary. Also known as an abstract or overview, the executive summary should state the most important information from the entire proposal. This section should be concise, yet fully describe your goals, what steps you will take, why you need funding and how you will measure progress. It is often best practice to write this section last.
  • Needs assessment. The needs assessment, also known as the statement of need, problem statement or literature overview, defines the lack in resources, information or opportunities that you are trying to solve. Include as much data and research as possible and show how your organization is the key link between the problem and the solution.
  • Project description. Also known as the project narrative, this section states how you will address the problems described in the needs assessment. The description should include your goals , your projected timeline, how you will measure progress and how you will recognize success. Focus on the impact your work will have on the given issue.
  • Budget. This section should clarify why you are asking for funding. State how each dollar will be spent, and illustrate how the cost of labor, materials or equipment is required to fulfill your mission.
  • Supplemental documentation. Finally, you may need to provide an appendix with all the supporting materials you’ve included in your application. This may include additional data, business records, employment information, letters of reference, organizational qualifications and so on.

[ Read more: How to Get a Grant to Start a Business ]

It’s important to remember that there are so many factors beyond a nonprofit’s control that influence decision-making...

Arianna Maysonave, Director of Development at Herbicide-Free Campus

4 tips for writing a grant application

  • Stick to your mission. It’s not uncommon for inexperienced grant writers to stretch their application too far and create a weak proposal. “Write grants based on your mission,” said Lauren Balkan, Deputy Director of Wellspring Center for Prevention . “Stay true to your mission and then be creative with how to meet that mission within the scope of the grant funding.”
  • Build your network. Even if you’re not actively writing a grant application, start meeting with grantors to build a professional relationship. Networking will help you better understand the mission, values and objectives of specific granting organizations, which will give you a head start when you are ready to prepare a proposal. “Relationship building is the number one key to success in securing a grant,” said Arianna Maysonave, Director of Development at Herbicide-Free Campus . “Identify the interest of the grantor long before their grant deadline, and begin connecting with relevant partners months or even years before you expect to receive a grant.”
  • Expect to receive rejection letters. Learning how to craft solid grant applications takes time and experience. If your organization doesn’t earn a grant, use it as a learning opportunity. “It’s important to remember that there are so many factors beyond a nonprofit’s control that influence decision-making,” said Maysonave. “Do your best and don’t be afraid to follow up and ask why you weren’t chosen.”
  • Learn from your community. Finally, learn from other organizations within your community or industry to better understand what funders are looking for. “Connect to many community groups where organizations come together,” Balkan said. “Workgroups or committees usually provide information about possible funding opportunities, [so] pay attention when similar organizations are talking about their funding and where they get it.”

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Cover Letter For Grant Proposal: Sample And Tips

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If you are writing a grant proposal, composing the proposal itself will take most of your time and effort. That is as it should be. However, you shouldn’t write off the importance of the accompanying cover letter altogether either. This is an important document that serves as an introduction and contributes to the overall quality and persuasion of your grant application.

We assume your cause is worthwhile and that you have already slayed most of your proposal writing. So here we are focusing on your cover letter for the grant proposal. Keep reading for a great sample letter, then we have some great tips for composing your own.

Grant Proposal Cover Letter Sample in .docx Format

grant proposal cover letter example

Download example (Word version)

Cover Letter Example For Grant Proposal – Text Format

Dear Dr. James,

My name is Lydia Ninja, and I am the director of the Urban Opportunities Fund (UOF). We respectfully request a grant in the amount of $15,000 in support of our Green Entrepreneur project.

Our organization serves neighborhoods in the North City corridor. Currently, our programs directly impact more than 100,000 residents. We also provide additional support services to other non-profits in the area. 

Our goal is to create financial independence and economic sovereignty in North City, where services and opportunities are often limited. We also work hard to ensure that all initiatives improve the quality of life for all citizens, even those who are not directly involved with UOF. To that end, we have launched the Green Entrepreneur Project.

As you know, healthy economic development in a depressed area must include:

  • Local Ownership
  • Products And Services to Benefit Residents
  • A Commitment to Community Improvement From Stakeholders

The Green Entrepreneur Project is a pilot initiative with the goal of mentoring, training, and providing seed funding to entrepreneurs who are interested in launching ‘green’ businesses. These include ecological restoration firms, native landscaping companies, green consumer products, storm and wastewater management, urban gardening, etc.

We are excited to launch this program. Our belief is that it will create economic opportunities while improving biodiversity, air quality, and water quality. We also believe that it will serve as a test of interest for future green initiatives.

If successful, future funding will be provided by money released by other programs that are set to expire in 2023. We plan to begin accepting applications for admission into our program immediately after receiving funding.

Thank you for your consideration. We would like to set up a meeting in the next 30 days to discuss any further details. If you are interested, we would love to invite you to visit our facility as well.

Respectfully,

Lydia Ninja

Grant Proposal Cover Letter Tips 

Now, check out some great tips to help you pitch your organization and get funding for your research initiative.

Verify That You Need a Cover Letter

As a general rule, applications for federal grants don’t require cover letters. If that’s the case, you should skip this step. You won’t improve your chances by filling one. Thus, it is best to only include the required documents. For state, local, or corporate grants, review the application requirements. Then, follow those to the letter.

Your Cover Letter Will Probably be Long

There’s a lot of information to include in your cover letter. You are introducing your organization, providing details about your project, and giving a basic explanation of how the funding will be used. You don’t need to go into every detail. That’s what the proposal is for. However, you shouldn’t expect the letter to be less than three paragraphs, either. 

Our advice, skip the short cover letter format and go for a slightly longer letter — up to two pages is alright in this case. 

Show Who You Serve

Corporations and government agencies both want to be assured that their funds serve a diverse demographic and that services are offered to those who truly need it. Because of this, your letter should include a description of the community you plan to cater to during your project. 

Debi D-H

Be Specific

In the opening of your letter, be sure to include your full name, the formal name of your organization, the amount of money you are seeking, and the initiative you want to be funded. Next, detail what your project will specifically do, and the benefits the community served will gain.

Don’t Be Redundant

Even though your cover letter requires a lot of details, it should be entirely its own document. Remember that you are essentially summarizing your request, and introducing your organization. You won’t help make your case by simply repeating the points in your proposal or reciting your entire academic career . Keep in mind that this is your opportunity to make an emotional connection between your project, and the group that could help you with funding it. 

Final Tip: Professionalism is Key

Your proposal letter must be easy to read, attractive, and professional. The folks who read these, and determine if your package will make it for further consideration, are often quite critical. Thus, make sure you get everything right!

Choose a great cover letter template, make sure your writing is flawless, and have a friend read over it for clarity and sincerity. Then, you should be ready to submit your proposal.

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How to Write a Grant Proposal for Your Nonprofit Organization + Template & Examples

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In order to get funding for your nonprofit corporation, you may find yourself writing a grant proposal to secure nonprofit grants . A great proposal can make all the difference in whether or not your nonprofit receives the money it needs. In this article, we’ll outline what should be included in your grant proposal and we’ll give you a sample template with an example of how to be successful in your proposal.

What Is a Grant Proposal?

A grant proposal is a document that requests funding from a government agency or private foundation. The proposal outlines the nonprofit’s mission and goals, as well as how the funding will be used. A grant is similar to a business plan; the key difference is that a business plan is typically presented to a private party who will fund your organization in return for debt or equity. If creating a business plan, we suggest using an AI business plan generator . If creating a grant, use the nonprofit grant proposal template below.

What Should Be Included In Your Grant Proposal?

There are several key elements that should be included in your grant proposal:

-Cover Letter/Letter Of Intent: This is a letter that introduces your nonprofit and outlines its mission. It should also explain why you are requesting funding and how the money will be used.

-Executive Summary: This is a brief overview of your nonprofit and what it does. It should include information on your target population, as well as the goals of your nonprofit and how the funding will be used.

-Needs Statement: This is a statement that outlines the problems your nonprofit is trying to solve. It should include data and statistics to back up your claims.

-Program Description: This is a description of the programs and services your nonprofit offers. It should include information on who the programs serve, as well as how they are operated.

-Budget: This is a detailed budget of how the funding will be used. It should include information on salaries, overhead costs, and any other expenses.

-Evaluation Plan: This is a plan for the evaluation process that determines the success of your nonprofit programs. It should include information regarding who will be responsible for conducting the evaluation, as well as how often it will be conducted.

-References: This is a list of references that can attest to the successful work or services offered by the nonprofit organization. References can be provided by individuals, businesses, or other organizations.

-Proof Of 501(c)3 Status: Some organizations may require proof that your nonprofit is a 501(c)3 organization. The designation as a “501(c)3” nonprofit organization certifies the exemption of federal taxes for your nonprofit.

Step By Step Process of Writing a Grant Proposal

Now that you know what should be included in your proposal, it’s time to start writing. Follow these steps to ensure that your proposal is well-written and accurate:

Identify The Problem/Program That Needs Funding

The first step in writing your proposal is to identify the problem or program that needs funding. What are you trying to solve with this grant money? Be specific and use data and statistics to back up your claims.

Research Grant Options

Before you start writing your proposal, it’s important to do your research. You should have a good understanding of the organization you are applying to and what their requirements are. Additionally, you should be familiar with the grant process and what is required of you.

Gather the Required Documents

Once you have a good understanding of the grant process, it’s time to start gathering the required documents. This will vary depending on the organization you are applying to, but may include things like your nonprofit’s 501(c)3 status, financial statements, and program evaluations.

Write a Cover Letter/Letter of Intent

The cover letter or letter of intent is your nonprofit’s introduction. In this letter, you will want to explain the mission and goals of your nonprofit organization. You should also explain why you are requesting funding and how the money will be used.

Write the Rest of the Grant Proposal

Now it’s time to start writing the rest of your proposal. Begin with an executive summary that outlines your nonprofit and what it does. Then, include a needs statement that outlines the problems you are trying to solve, followed by a program description that outlines the programs and services you offer. Next, include a detailed budget of how the funding will be used. Finally, include an evaluation plan of how you will evaluate the success of your nonprofit’s programs.

Proofread and Edit Your Proposal

Once you have finished writing your proposal, it’s time to proofread and edit it. Make sure that there are no errors and that all of the required information is included. Additionally, you may want to have someone else read it over to make sure that it is clear and concise.

Finalize and Submit

After you have proofread and edited your proposal, it’s time to submit it. Follow the instructions of the organization you are applying to and submit your proposal by the deadline.

After you have submitted your proposal, it’s important to follow up. This shows that you are interested in the grant and that you are committed to the process. Additionally, it gives you an opportunity to clarify any questions or concerns that the organization may have.

Grant Proposal Template & Example

If you need some help getting started, you can use the following template as a guide. Keep in mind that this is just a general outline and you will need to tailor it to the specific organization you are applying to.

Name of Organization:

Phone Number:

Contact Name:

We are pleased to submit our grant proposal for your consideration. Our organization, (name of organization), is a non-profit (or for-profit) corporation that is dedicated to (mission statement). We are requesting funding in the amount of $ (requested amount) for our programs and services.

The money we receive from this grant will be used to fund our (program name) program. This program provides (services offered). Last year, we served a total of (number of clients served). We are expecting to serve an increased number of (clients/patients/students, etc.) this year.

Our program is unique because (explain what makes your program special or different from others). We have been in operation for (length of time) and our track record shows that we are successful at (outcomes achieved).

Our organization is run by a board of directors who are committed to our mission. We have a staff of qualified professionals who are experienced in working with (population served). Our programs are accredited by (name of accrediting body, if applicable).

Attached to this proposal, you will find our non-profit exemption status, financial statements, program evaluations, and other supporting materials. If you have any questions, please do not hesitate to contact us. We thank you for your time and consideration.

(Your name)

(Your title)

CLIMB

Grant Writer Cover Letter Examples

Use these Grant Writer cover letter examples to help you write a powerful cover letter that will separate you from the competition.

what is a cover letter for a grant

Grant writers are responsible for researching, writing, and submitting proposals to foundations and other funding organizations. They need to be skilled researchers and excellent writers to be successful in this field.

When you’re applying for a grant writer position, your cover letter is a great opportunity to highlight your skills and experience. Use these examples to write a cover letter that will make hiring managers want to meet you in person.

Formal/Professional Writing Style Example

With a proven track record in grant writing and a strong background in non-profit organizations, I believe I possess the skills and experience necessary to make a significant impact as a Grant Writer for your organization.

Throughout my six years of experience in grant writing and fundraising, I have successfully secured over $3 million in funding for various non-profits. I possess a keen ability to research and identify funding opportunities, as well as develop strong relationships with donors, resulting in numerous repeat funding engagements. My analytical skills, coupled with my attention to detail, ensure that all aspects of a grant application are thoroughly addressed and presented in a clear, concise, and persuasive manner. Furthermore, I am adept at managing multiple, simultaneous grants with time-sensitive deadlines, ensuring all deliverables are submitted punctually and accurately.

My most recent role as a Grant Writer for XYZ Non-profit required me to adapt quickly and master new subject matter, as I was responsible for securing funding for various programs across diverse issue areas. This experience has honed my ability to effectively communicate complex information to diverse audiences and foster strong working relationships with funders and project partners.

In addition to my grant writing prowess, I hold a Bachelor’s degree in Communications, which has equipped me with the necessary understanding and appreciation of effective written and oral communication, an invaluable trait in the grant writing process.

I am confident that my demonstrated track record, strong work ethic, and passion for non-profit work make me an excellent candidate for the Grant Writer role with your organization. I look forward to the possibility of contributing to your team and furthering your organization’s mission.

Thank you for considering my application. Please find my resume attached for your review, and feel free to contact me if any additional information is required. I look forward to the opportunity to discuss my candidacy further.

[Your Name]

Entry-Level Writing Style Example

As a recent graduate of XYZ University with a Bachelor of Arts in English and a focus on professional writing, I am well-equipped to contribute to your organization’s grant writing efforts. While my academic background has provided me with a strong foundation in research, writing, and critical thinking, I am eager to apply these skills in a practical context as a Grant Writer.

My experience as an intern at ABC Nonprofit has allowed me to hone my grant writing skills, producing a successful proposal that secured funding for a community outreach program. During my time as an intern, I collaborated with a diverse team, attended grant writing workshops, and conducted extensive research to stay up-to-date on industry trends and best practices. I am confident that these experiences will translate well to the Grant Writer position and contribute to your organization’s ongoing success.

In addition to my grant writing experience, my strong written communication skills and attention to detail make me a reliable candidate for this role. I pride myself on my ability to turn complex data and information into compelling narratives that resonate with diverse audiences.

I am excited about the opportunity to work alongside your team and support your organization’s mission. Thank you for your time and consideration. I look forward to the possibility of discussing my qualifications further.

Networking/Referral Writing Style Example

I was referred to this opportunity by my close colleague, Jane Smith, who works in the Development Department at your organization. Jane and I have collaborated on various fundraising projects in the past, and she believes my skills and experiences align perfectly with the requirements of this role. I am grateful for her recommendation and excited to explore the possibility of contributing to your organization’s mission.

As a professional with over five years of experience in grant writing and fundraising, I have successfully secured funding from various federal, state, and private sources. My track record includes a 75% success rate in acquiring grants, and I have raised over $1 million in total funding for non-profits focused on education and healthcare. Additionally, my strong writing, research, and organizational skills enable me to create compelling narratives that not only secure funding but also spread awareness about important causes.

Jane has told me about your organization’s dedication to helping underserved communities and the passionate team she is proud to be a part of. I share the same commitment to making a positive impact, and I am confident that my experience in grant writing and fundraising will make me a valuable asset to your organization.

Thank you for considering my application. I am eager to discuss my qualifications further and learn more about your organization’s goals and the expectations of the Grant Writer role. I look forward to the opportunity to potentially join your team and contribute to your mission.

Enthusiastic/Passionate Writing Style Example

Having closely followed the impactful work your organization has achieved within the community, I am convinced that joining your team is the perfect opportunity for me to contribute to meaningful change and further develop my grant-writing expertise.

With extensive experience in writing winning proposals and identifying funding opportunities, I am confident in my ability to secure critical financial support for your projects. My proficiency in research, project management, and collaboration has allowed me to establish strong relationships with funders, while effectively communicating the value of various initiatives. I am not only passionate about your organization’s mission, but I am also eager to contribute to its continued success by leveraging my grant-writing skillset.

Beyond my technical skills, my fervent dedication to creating a real and lasting impact in the community has driven me to work tirelessly in pursuit of solutions to a variety of social and environmental issues. This passion for service has translated well into my grant-writing career, as it has inspired me to consistently strive for excellence on every project I undertake.

I am eager to be a part of your dynamic team and contribute to your mission of empowering the community through sustainable projects and programs. I am confident that my passion, expertise, and experience make me the ideal candidate to excel in the Grant Writer role.

Thank you for your time and consideration, and I look forward to the opportunity to discuss my qualifications further. With great excitement, I eagerly anticipate the possibility of contributing to your organization’s ongoing success.

Problem-Solving Writing Style Example

I have been following your company’s exemplary work in the nonprofit sector and have recognized the increasing demand for financial resources to sustain and amplify your impact. I believe my skills and experiences can contribute to addressing this challenge and diversifying your funding streams by securing essential grants.

With a strong background in grant writing, I have honed my ability to identify potential funding opportunities, meticulously research requirements, and craft compelling proposals that highlight the alignment between your organization’s goals and those of the grantors. I take pride in my track record of securing grants for nonprofit organizations, with over $2.5 million in funds raised across various sectors. My analytical, problem-solving, and storytelling skills enable me to present your organization’s work with authenticity and enthusiasm, increasing the chances of winning much-needed support.

Additionally, my experience includes collaborating with diverse teams and piloting grant management systems that ensure timely and organized submission of high-quality proposals. I have also adapted my writing style to suit different audiences, from local governments to corporate sponsors, tailoring the approach to maximize success. My experience in program evaluation and impact measurement can further contribute to your organization’s capacity to demonstrate the effectiveness of your programs and attract long-term partnerships.

I am confident that my expertise in grant writing and understanding of the nonprofit landscape would make me an invaluable asset to your team. It would be an honor to use my skills as a Grant Writer to empower your organization’s pursuit of social change and lead towards more stable funding.

Thank you for considering my application. I am looking forward to the opportunity to discuss my suitability for the position further and remain available at your earliest convenience.

Storytelling/Narrative Writing Style Example

As I stood in the bustling marketplace of my hometown, I couldn’t help but notice the colorful banners and bustling crowd surrounding a local nonprofit’s booth. Curiosity piqued, I approached the booth and met Jane, the organization’s passionate director. She shared her organization’s mission to provide educational opportunities for children in need, and it was her fervor that prompted me to volunteer my writing skills for their cause.

As I delved into the world of grant writing, I quickly discovered my knack for transforming data and stories into compelling narratives. Under the guidance of Jane, I honed my skills in researching potential funding sources, tailoring proposals to meet funders’ requirements, and creating strong cases for support. My efforts paid off; within a year, our organization secured several significant grants, resulting in tangible improvements in the lives of the children we served.

Now, with over five years of experience in grant writing and a track record of securing funding for various nonprofits, I am eager to bring my passion and expertise to your organization. I am confident that my strong writing skills, attention to detail, and dedication to making a difference will make me a valuable asset to your team.

I am excited about the opportunity to contribute to your organization’s mission and help secure the resources needed to make a lasting impact in the community. Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

Warehouse Assistant Cover Letter Examples

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Writing a Letter of Support for Grants: Examples and Frameworks | Grantboost

what is a cover letter for a grant

Asking for a grant can be a daunting process. You know that the competition is fierce, and the Grantor’s organization is looking for the best and brightest. You need a team behind you that is as dedicated and committed to your cause as you are. That’s where letters of support come in.

What Is A Letter of Support?

Who normally writes a letter of support, how long should a letter of support be.

  • Letter of Support Frameworks

Problem, Solution, and Impact Framework

Personal connection framework.

  • Evidence Based Framwork
  • Letter of Support for Grants Templates

Examples of Letters of Supports for Grants

  • Writing Letters of Support for Grants w/ AI

A letter of support (not to be confused with a Letter of Inquiry ) is a document that advocates for a project, program, or organization and is typically written by an individual or organization outside of the project or organization itself. It is used to supplement a grant proposal and provides additional evidence to support the proposal’s objectives, methods, and potential impact. The letter of support should emphasize the writer’s personal connection to the project and highlight the project’s importance and potential benefits. The letter should be persuasive, clearly written, and provide examples of how the project can make a difference in people’s lives.

Letters of support are a powerful tool in your grant application arsenal. They provide evidence that your project has the backing of respected professionals, organizations, and individuals. They demonstrate that your proposal is not just your own opinion, but that it is supported by the wider community. Most importantly, they show that you have a plan that others are bought into as well.

A letter of support is usually written by an individual or organization outside of the project or organization seeking funding. This can include community leaders, elected officials, experts in the field, or organizations with a similar mission or interest. The writer of the letter should have a personal connection to the project and be able to speak to its importance and potential impact.

It is important to choose a writer who is well-respected and influential in the community, as their support can add credibility to the project and increase the chances of funding. Additionally, the writer should have a clear understanding of the project’s goals, methods, and expected outcomes, as they might be asked to provide specific examples of how the project has made a difference in the community.

In some cases, the grant organization may provide guidelines for who can write a letter of support and what should be included. It is important to carefully review these guidelines and ensure that the writer is able to meet the requirements outlined by the grant organization.

When it comes to the length of a letter of support, there isn’t a strict rule. As a general guideline, it should be no longer than one page, two at the absolute max. The most important thing is to make sure that your letter is concise and to the point. A letter that is too long may be overwhelming and lose the attention of the reader. On the other hand, a letter that is too short may not provide enough detail to convince the grant organization of the merits of your project. This should give you enough space to provide all the necessary details while keeping the letter short and sweet.

Frameworks You Can Use When Writing a Letter of Support

Advocates can follow different frameworks when writing a letter of support. One popular framework is the “Problem, Solution, and Impact” model. In this framework, the letter first introduces the problem that the project is addressing, then outlines the solution proposed by the project, and finally discusses the expected impact of the project. This framework is useful because it presents a clear narrative that connects the problem with the solution and the expected outcome.

Another framework is the “Personal Connection” model, which emphasizes the personal connection between the writer of the letter and the project or organization. This framework can be particularly effective when the writer has a personal relationship with the project or organization, as it can add a sense of authenticity and credibility to the letter.

A third framework is the “Evidence-Based” model, which focuses on providing evidence to support the project’s goals and expected outcomes. This framework typically includes data and statistics that demonstrate the need for the project and the expected impact it will have.

Regardless of the framework chosen, it’s important to keep the focus on the project and its goals. The letter should be written in a clear and concise manner, with a persuasive tone that highlights the project’s importance and potential impact.

The problem, solution, and impact model is a framework that can be used when writing a letter of support for a grant opportunity. This model is particularly effective in highlighting the need for the proposed project, the unique solution being offered, and the potential impact of the project on the community or field.

The components that make up this framwork are:

Problem: The first component of the framework is to clearly identify the problem or need that the project is addressing. This can include data and statistics to support the argument that the problem is significant and widespread. The writer should also explain why the problem is important and how it affects the community or field.

Solution: The second component of the framework is to explain the unique solution that the project is offering. This can include a description of the methods, techniques, or strategies that will be used to address the problem. The writer should also explain why this solution is effective and how it differs from other approaches that have been tried in the past.

Impact: The third and final component of the framework is to discuss the potential impact of the project on the community or field. This can include both short-term and long-term impacts, as well as any specific outcomes or goals that the project aims to achieve. The writer should also explain why the proposed project is likely to be successful and how it will make a difference in people’s lives.

By using the problem, solution, and impact model, the writer can provide a clear and compelling case for why the project is needed, how it will work, and what the potential benefits will be.

Ready to try the Problem, Solution and Impact Model for your letter of support? Check out our template and start crafting your compelling letter today.

The personal connection model is a framework for writing a letter of support that emphasizes the writer’s personal connection to the project or organization. This framework can be particularly effective when the writer has a strong relationship with the project or organization, as it can add a sense of authenticity and credibility to the letter.

The personal connection model typically includes several key components:

Introduction: The letter starts with an introduction that establishes the writer’s relationship to the project or organization. This can include how the writer first became involved with the project, why they believe in the project’s goals, and any personal experiences that have influenced their support.

Personal anecdotes: The letter includes a short personal anecdote or story that illustrate the writer’s connection to the project or organization. These anecdotes can be powerful in demonstrating the importance and impact of the project, as they provide concrete examples of how the project has made a difference in people’s lives.

Emotional appeal: The letter makes an emotional appeal to the reader by highlighting the writer’s passion and commitment to the project or organization. This can include expressing gratitude for the opportunity to be involved with the project and conveying a sense of urgency about the need for funding.

Call to action: The letter concludes with a call to action that encourages the grant organization to fund the project. This can include a clear statement of the project’s goals and expected outcomes, and an invitation to the reader to contact the writer for more information.

When using the personal connection model, it’s important to strike a balance between personal anecdotes and a persuasive tone that highlights the project’s importance and potential impact. The letter should be written in a clear and concise manner, with a focus on how the project will benefit the community or achieve its goals. By emphasizing the writer’s personal connection to the project, the personal connection model can be an effective way to persuade grant organizations to fund important projects.

Click here to access our Personal Connection Model template and start writing your letter of support faster, today.

Evidence Based Framework

The evidence-based model is another framework that can be used when writing a letter of support for grants. This model focuses on presenting evidence to support the need for the proposed project and the effectiveness of the proposed solution. Here are the components that make up a successful evidence-based letter of support:

Background: The first component of the framework is to provide background information on the issue or problem being addressed by the proposed project. This can include data, statistics, and research studies that support the argument that the issue is significant and widespread.

Evidence: The second component of the framework is to provide evidence to support the effectiveness of the proposed solution. This can include studies, research articles, or other types of evidence that demonstrate the potential impact of the proposed project.

Expertise: The third component of the framework is to highlight the expertise of the individuals or organizations involved in the proposed project. This can include descriptions of the qualifications and experience of the project team, as well as any relevant partnerships or collaborations that have been established. Outcomes: The final component of the framework is to describe the specific outcomes or goals that the proposed project aims to achieve. This can include both short-term and long-term outcomes, as well as any specific metrics that will be used to measure success.

By using the evidence-based model, the writer can provide a compelling case for the need for the proposed project and the effectiveness of the proposed solution. This framework can be especially effective when used in combination with other types of evidence, such as personal anecdotes and expert testimonials, to support the argument. Additionally, it is important to ensure that the language used in the letter is clear, concise, and easy to understand, as well as tailored to the specific audience and purpose of the grant application.

Ready to try the Evidence Based Model for your letter of support? Click here to access our template and start crafting a strong, evidence-based argument to support your grant application!

Letters of Support For Grants Templates

If you’re struggling with writing your own letter of support, we encourage you to try some of the templates we’ve provided below. By using them as a guide, you can craft a compelling letters of support that will strengthen any grant application and increase the chances of securing funding.

Problem, Solution, and Impact Template

Dear [Funder’s Name], I am writing in support of [Name of the organization] and their proposed [Name of the project/program]. As someone who is passionate about [Relevant issue], I believe this project has the potential to make a real impact in our community. The problem we are facing is [Brief description of the issue or problem], which has had a negative impact on our community by [Impact of the problem]. This is a pressing issue that demands immediate attention and action. Fortunately, [Name of the organization] has developed an innovative and effective solution to this problem. By [Briefly describe the proposed solution], we can address this issue and make a real impact in our community. The potential impact of this project is significant. [Statistics or data that support the impact of the proposed solution]. If we can successfully implement this project, we can [Positive outcomes that will result from the project]. I strongly believe that [Name of the project/program] is the right solution for our community. [Name of the organization] has a proven track record of success and has the experience and expertise to execute this project with excellence. Thank you for considering this proposal. Your support will make a meaningful difference in the lives of our community members. Sincerely, [Your Name]

Personal Connection Template

Dear [Funder’s Name], I am writing to express my enthusiastic support for [Name of the organization] and their proposed [Name of the project/program]. As someone who has experienced the [Relevant issue], I can personally attest to the urgent need for this project in our community. The team at [Name of the organization] understands the challenges that individuals like me face every day. They have been a trusted resource and source of support for me, and I am grateful for their work. The [Name of the project/program] has the potential to make a real difference in the lives of people like me. By [Briefly describe the proposed solution], this project will provide critical support to those in our community who are most in need. I believe that [Name of the organization] is uniquely positioned to execute this project with excellence. Their expertise, compassion, and dedication to this issue are unparalleled. I am proud to support [Name of the organization] and their efforts to make our community a better place. I hope that you will join me in supporting this important project. Thank you for your consideration. Sincerely, [Your Name]

Evidence-based Template

Dear [Grantor Name], I am writing this letter in support of [Organization Name] and their proposed project [Project Name]. As [Your Position] of [Your Organization Name], I have had the privilege of working alongside the [Organization Name] team and can attest to their expertise in [Field/Area of Work]. The need for [Project Name] is significant and widespread in the [Community/Population] we serve. [Insert statistics or data that supports this claim]. The proposed solution put forth by [Organization Name] has the potential to make a real impact in [Community/Population] and address the issue at its root cause. In support of the proposed solution, I would like to highlight [Insert evidence, such as studies or research articles, that demonstrate the effectiveness of the proposed solution]. Additionally, the expertise of the [Organization Name] team is unparalleled in the [Field/Area of Work]. They have a proven track record of success in [Insert examples of previous projects or initiatives that demonstrate expertise]. The specific outcomes and goals of the proposed project include [Insert short-term and long-term outcomes that the project aims to achieve], with a specific focus on [Insert metrics that will be used to measure success]. I wholeheartedly endorse the proposed project [Project Name] by [Organization Name] and believe that it has the potential to make a lasting impact in the [Community/Population] we serve. Thank you for your consideration. Sincerely, [Your Name]

Letter of Support Example: Personal Connection Framework :

Dear John Doe, I am writing to express my enthusiastic support for the Women’s Health Initiative and their proposed Breast Cancer Survivor Support Program. As a breast cancer survivor myself, I can personally attest to the urgent need for this program in our community. The team at the Women’s Health Initiative understands the challenges that individuals like me face every day. They have been a trusted resource and source of support for me, providing critical emotional and physical support during my journey. The Breast Cancer Survivor Support Program has the potential to make a real difference in the lives of survivors in our community. By providing access to counseling, support groups, and educational resources, this program will help women navigate the challenges that come with a breast cancer diagnosis and treatment. I believe that the Women’s Health Initiative is uniquely positioned to execute this program with excellence. Their expertise, compassion, and dedication to women’s health are unparalleled. I am proud to support the Women’s Health Initiative and their efforts to make our community a better place. I hope that you will join me in supporting this important program. Thank you for your consideration. Sincerely, Jane Doe ”

Letter of Support Example: Evidence Based Framework :

Dear John, I am writing to express my strong support for the proposed Literacy for All program, which I believe will have a significant impact on improving the literacy rates in our community. The need for this program is evident from the alarming statistics that indicate that nearly 50% of the adult population in our community lacks basic literacy skills. The Literacy for All program is based on a wealth of research that demonstrates the importance of early childhood literacy interventions, particularly for children from low-income families. Studies have shown that children who are not reading proficiently by third grade are more likely to struggle academically, drop out of school, and face a range of social and economic challenges later in life. The proposed program includes evidence-based strategies such as providing high-quality literacy instruction, offering family literacy programs, and providing access to books and other resources. It is designed to reach children and families in the most vulnerable communities in our area, where the need is greatest. The Literacy for All program has the potential to transform the lives of thousands of children in our community. By improving literacy skills at an early age, we can help set these children on a path toward success in school and in life. I urge you to support this vital program and invest in the future of our community. Thank you for your consideration. Sincerely, Ezenwa ”

Writing Letters of Support w/ AI

At Grantboost, we’re excited to announce the upcoming release of our cutting-edge Proposal generator to the beta stage. It’s a game changer in the world of grant writing, and we’re confident that it will revolutionize the way you write letters of support. With its intuitive design and powerful AI technology, you’ll be able to generate compelling, persuasive letters in minutes. We’re offering it for free to our beta users, so you can see for yourself just how effective it is. This is just the beginning of what Grantboost has in store for the grant writing community, and we can’t wait to see how our technology will help you secure the funding you need to make a difference.

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Eller College of Management | Home

How To Write a Cover Letter With Examples

Cover Letter Do's and Dont's

Cover letters can help differentiate you from other job applicants and be the determining factor of landing your dream job. By taking the time to craft a custom cover letter, a single sheet of paper can help communicate all the human elements that a resume may fall short of capturing about yourself. 

But what do employers and recruiters have to say about how to write a cover letter? What are the best tips they have to offer for graduate students who are writing a cover letter?

We asked 11 employers for their best cover letter tips. Here is what they had to share.

Let it Set the Stage

In many ways, cover letters should provide background information and context to your resume, while simultaneously addressing how that resume addresses the specific requirements of the job opportunity. The cover letter is your opportunity to "set the stage" and to convince the hiring manager why your specific set of skills, experiences and interests will provide value to their team and its objectives.

Andrew Horrigan '11 BSBA (Management Information Systems), Product Manager at Cisco

Research the Hiring Manager

If possible, find out who the hiring manager is and look them up on LinkedIn. Do your research on the company you're applying for. What's their mission statement and how do they portray their company culture? Hopefully what you're looking for in a job is reflected by those things. Make sure the hiring manager knows that and understands who you are and what drives you. A resume is often about as robotic as things can be. Make sure your cover letter is the opposite—personalize it and let yourself shine through.

Joshua Schlag ’05 BS (Computer Science) ’11 MBA, Digital Marketing Manager at Pyramid Analytics

Utilize Career Development Resources

The University of Arizona and Eller College of Management go to great lengths to make sure students are prepared for their impending career journey. Because cover letters are so important to getting your foot in the door, there are several career development resources online and on campus to take advantage of. The university’s cover letter builder serves as a nice template to get started. And of course, it never hurts to make an appointment with an Eller Career Coach through eSMS to have a professional review your letter before submission. 

Brett Farmiloe, ’06 BSBA (Accounting), Founder, Featured

Discover Past Samples of the Position

Do your research on the company and personalize your cover letter to the role for which you are applying. Don't be afraid to Google, "How to write a good cover letter for X position." Seriously, it helps! There is so much information out there from various perspectives—applicants, hiring managers, etc. Most importantly be yourself and let your personality come through. And don't forget to spell check!

Mariam Nikola '17 MS MIS, Consultant at Point B

Highlight Your Soft Skills

When writing a professional cover letter, there are a couple things you can do to set yourself apart from the pack. First, make sure you tailor your letter to the specific position you are applying for. This should not be a general, "one size fits all" letter—be sure to discuss specific details surrounding the role or the company itself. Secondly, this is an opportunity for you to show a little bit of your personality. Obviously, you want to remain professional, but this is a great time to highlight some of your soft skills that might not be fully conveyed through your resume.  

Brian Ellis ’17 BSBA (Management), Staffing Manager at Randstad Office and Administrative Professionals

Fill in the “Why” Gaps

As a talent advisor, I review a lot of applicants and agree that a cover letter can be a great way to stand apart, if it is done correctly. A great cover letter for me covers the ‘why’ that I cannot understand from just a resume alone. It should clearly state why you are interested in the role, what your goals are for utilizing your graduate degree (if recently graduated) and explain any career pivots reflected on your resume. If you answer those questions in a direct, concise manner it will add value to your application.

Monica Larson , ’11 BSBA (Marketing) ‘20 MBA, Talent Advisor

Tell Your Story

A cover letter is your opportunity to tell your story—tying your experience and personal interests into why you want a position and why you are the best candidate for it. Paint the picture of your journey and what about the position excites you personally and professionally. Similar to your resume, keep it short and sweet. No need to repeat what’s already on your resume. Recruiters and hiring managers don’t have time to comb through a novel, so you need to engage them with as few words as possible while also grabbing their attention.

Kelly Castoro, ’06 BA (Spanish, Portuguese), Project Manager at Squarespace

Tailor Each Cover Letter to the Position You Are Applying

Be sure to research the role and customize your cover letter for each position, relating your experience to the particular role you are applying for. Personalization is key—research who you are sending the cover letter to and address the letter to them directly. End your letter with a call to action, stating you will follow up by phone or email if you haven’t heard from anyone. Follow ups are very important! 

Jessica Rosenzweig, ’15 BSBA (Business Management), Account Manager at PeopleWare Staffing

Communicate Bankability and Personality 

Your cover letter answers two crucial questions; are you bankable and are you someone the company will enjoy working with? Communicate bankability with your knowledge of the company, industry and why your skills, capabilities and interests are a great fit. Share your passion for their mission, culture, brand—whatever excites you about becoming a member of their team.  

When conveyed through a concise, well-formulated, well-worded cover letter, you demonstrate the ability to write an effective business case—communicating that you are a ready professional and worthy teammate who will hit the ground running.

Theresa L Garcia, ’83 BSBA (Human Resources), Senior Change Management and Organization Capability Consultant at Boeing

Keep it Concise but Compelling

A cover letter is your chance to speak directly to the hiring team and tell them why you are not only the best match for the position for which you are applying but also give them additional insight into yourself as an individual that is less visible from your experience.

A great cover letter should be attention grabbing and touch upon the qualities that make you stand out from others in the applicant pool, highlight both your recent and most distinguished accomplishments and drive home why you are the right person for the job. Professionalism is always important, but don’t be hesitant to put your voice into the letter to let your personality shine through. Research the company, understand where they currently are, where they are going and show why you are the right person to get them from point A to point B. Recruiters spend a lot of time reviewing applicants and making yourself stand apart from the crowd is key. Keep it concise but compelling!

Matt Reineberg, ’14 BSBA (Marketing), Senior Talent Acquisition Sourcer at Cox Enterprises

Highlight the “Why”

Why are you applying to this company? Why do you want this position? Your cover letter should aim to answer the why behind applying for the job. Conveying an interest and excitement for working specifically for this job at this company, rather than a desire to get any job anywhere that will give you money, can go a long way. Show the company that they should hire you and your passion over someone that might have the skills needed for the job, but doesn’t care about the work as much as you do. 

Ryan Nouis, Trupath 

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what is a cover letter for a grant

How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

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by The Cut; Photos: Getty Images

IMAGES

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