writing cover letter for marketing

Marketing Cover Letter Guide With Examples, Templates & Tips

Learn how to write a marketing cover letter for beginners & experienced. Discover templates, examples & important tips to make your application stand out.

Pansy Thakuria

Read more posts by this author.

As a marketing professional, there are many things you could showcase or market to your future employer. Doing so with an apt marketing cover letter says a lot about how good of a marketer you are.

Here, you'll find examples, templates, and valuable tips to help you craft an effective cover letter for your marketing endeavors. Let's make your application stand out.

Who is a marketing professional?

A marketing pro is like the wizard behind making things cool and getting people excited about stuff or products. They're the brainiacs figuring out how to make brands go viral and connect with the squad.

From social media tricks to dope ads, these peeps know how to make things pop in the digital world and boost the business vibes.

The typical responsibilities of a full-fledged marketer involve:

• Market Research
• Campaign Planning
• Advertising and Promotion
• Content Creation
• Social Media Management
• Email Marketing

Marketing Cover Letter: Template for beginners with no experience

[Your Name] [Your Address] [City, State, ZIP Code] [Your Email Address] [Your Phone Number]

[Present Date]

[Employer's Name] [Company Name] [Company Address] [City, State, ZIP Code]

Dear [Hiring Manager's Name],

I am writing to express my enthusiasm for the advertised Marketing position at [Company Name]. Although I am a beginner without direct experience, my skills, passion, and commitment set me apart.

Here's why I believe I'd be a valuable addition to your dynamic team:

1. Creative Storytelling: A knack for crafting compelling narratives and messages that resonate with diverse audiences. 2. Social Media Savvy: Proficient in navigating various social media platforms, creating engaging content, and staying on top of trending topics. 3. Adaptable Learning: Quickly grasp new concepts and technologies, eager to stay ahead in the ever-evolving digital marketing landscape. 4. Analytical Thinking: Adept at analyzing data to identify patterns and insights, translating numbers into actionable strategies. 5. Team Collaboration: Strong team player with excellent communication skills, ready to contribute ideas and work collaboratively towards common goals. 6. Customer-Centric Approach: Understanding the importance of customer satisfaction and tailoring marketing efforts to meet their needs.

I am excited about the opportunity to bring my fresh perspective and passion for marketing to [Company Name]. I am confident that my creativity and eagerness to learn will make me a valuable asset to your team.

Thank you for considering my application. I look forward to discussing how I can contribute to the continued success of [Company Name]. Sincerely,

[Your Full Name]

Marketing Cover Letter: Template for professionals with experience

Dear Hiring Manager,

I am writing to express my interest in the [Marketing Specialist/Marketing Coordinator/Marketing Manager] position at [Company Name]. With over seven years of marketing experience, I am eager to contribute my skills and expertise to your innovative team.

In my previous roles as [Marketing Assistant/Marketing Specialist/Project Manager], I successfully:

1. Analyzed [number] social media metrics, measuring campaign success in engagement, awareness, sentiment, conversions, and customer support.

2. Achieved a [percentage]% increase in consumer engagement by applying UX design principles to revamp a website and e-commerce system.

3. Led a team of [number], ensuring task completion and meeting client expectations and deadlines.

I am drawn to [Company Name] 's commitment to [mention specific aspects of the company or mission]. As an admirer of your work, I am excited about contributing to your mission.

My communication, creativity, problem-solving, and marketing software proficiency align well with the role's requirements. I am confident that my experience can exceed your client's expectations and fulfill their marketing needs.

Thank you for considering my application. I look forward to the opportunity for an interview to discuss how my skills can contribute to the continued success of [Company Name].

[Your Name]

Don't know how to format your cover letter? We've got you covered: Cover Letter Guide with format, examples, and tips.

Marketing Cover Letter: Example/Sample for professionals with experience

Emma Chapman 156-000-0989 [email protected]

Robert Dawson ABC Company New Town Street New York City, 99999

Subject: Propelling Marketing Excellence - Application for [Marketing Director] at [ABC Marketing Solutions]

Dear [Employer's Name],

I am writing to express my enthusiastic interest in the Marketing Director position at ABC Marketing Solutions. With a proven track record in driving strategic marketing initiatives, I am confident in my ability to contribute significantly to your team's success.

Professional Highlights:

1. XYZ Agency - Marketing Manager:

• Orchestrated a dynamic campaign, resulting in a 40% increase in brand awareness within six months.
• Secured the top position on Google search results, driving a 25% boost in online lead generation through targeted SEO strategies.

2. XYZ Agency - Team Leadership:

• Implemented a customer-centric approach, leading to a 30% improvement in customer satisfaction scores.
• Executed a comprehensive social media strategy, doubling engagement rates and contributing to a 20% growth in customer acquisition.

3. LMN Corporation - Web Redesign & Email Marketing:

• Redesigned the company's website and e-commerce platform, resulting in a 50% increase in online sales within the first quarter.
• Achieved a remarkable 15% conversion rate through personalized email marketing campaigns, significantly enhancing customer retention.

My dedication to achieving measurable results, coupled with my passion for innovative marketing solutions, aligns seamlessly with the vision and goals of ABC Marketing Solutions. I am excited about the opportunity to bring my strategic mindset and proven expertise to your esteemed team.

Thank you for considering my application. I am eager to discuss how my experience and achievements can contribute to the continued success of ABC Marketing Solutions.

Emma Chapman

How to write a marketing cover letter: 8 steps

Your marketing cover letter is an opportunity to showcase your personality and convince the employer that you're the right fit for the role.

Writing a compelling marketing cover letter is your chance to showcase your skills and make a memorable first impression on potential employers. A well-crafted cover letter not only introduces you; it highlights your key achievements & how you can bring value to the company.

Here are 8 steps to write a cover letter for a marketing professional:

1. Start with a Catchy Opening:

Begin your cover letter with a strong and engaging introduction. Consider mentioning a notable achievement, expressing your passion for marketing, or sharing a relevant anecdote.

2. Address the Hiring Manager:

Whenever possible, address the cover letter to the hiring manager by name. It adds a personal touch and shows that you've done your research.

3. Highlight Your Relevant Skills:

Clearly outline the marketing skills you possess. This could include proficiency in social media, content creation, data analysis, campaign management, and more.

4. Showcase Achievements:

Use specific examples to demonstrate your impact in previous roles. Mention measurable outcomes, such as percentage increases, successful campaigns, or improvements in key metrics.

5. Express Enthusiasm for the Company:

Demonstrate your knowledge of the company by expressing why you want to work there. Mention specific aspects of the company's values, mission, or recent projects that resonate with you.

6. Connect Your Experience to the Job Requirements:

Tailor your cover letter to the specific job requirements. Draw connections between your experience and the skills and qualities the employer is seeking.

7. Conclude with a Strong Closing:

End your cover letter with a confident closing statement. Express your eagerness for an interview and thank the employer for considering your application.

8. Proofread and Edit:

Before sending your cover letter, carefully proofread it for errors. Check for grammar, spelling, and formatting to ensure a polished and professional presentation.

Keep it concise, focused, and tailored to the specific job you're applying for.

Summary and Tips

Crafting an awesome marketing cover letter isn't just about listing skills. It's about bringing your passion and dedication to the forefront, especially in the dynamic world of marketing.

In your cover letter, share stories from your marketing journey that vibe with the company you're eyeing. Dive into moments where you showed real marketing flair, and explain how these experiences sync up with what the company values.

Helpful Tips:

• Customize Each Letter: Make each cover letter unique, matching your skills with what the marketing gig demands.
• Shout Out Your Cool Experiences: Talk up your marketing gigs, focusing on stuff directly linked to the job you're gunning for.
• Show Some Excitement: Let your enthusiasm shine through! Highlight what's super cool about the company that gets you stoked.
• Keep It Clear and Snappy: Write as you talk—clear, to the point, and not too formal. Use bullet points to make it pop.
• Triple Check for Typos: Keep it pro by giving your cover letter a once-over for any sneaky errors.
• Stick to the Script: Use a standard format with a chill intro, a solid middle part, and a cool closing. Don't forget to drop your digits and end it like a pro.

This article has been written by Pansy Thakuria . She works as a Content Marketing Specialist at Vantage Lens . Her areas of interest include marketing, mental well-being, travel, and digital tech. When she’s not writing, she’s usually planning trips to remote locations and stalking animals on social media.

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How to Write a Marketing Manager Cover Letter (With Template)

Key takeaways

• A cover letter can be the most important element in a job application. Ensuring your profile stands out to recruiters is crucial to your professional success.
• A well-tailored cover letter should provide relevant information clearly and concisely. Focus on detailing your skills and why you are the right person for that specific role.
• The included Marketing Manager cover letter template provides an easy starting point to craft your own cover letters. Adapt and personalize it to fit your profile.

A well-written cover letter is key to quickly getting the attention of prospective employers. Among countless job seekers, resumes, and application letters, yours need to stand out on first impression if you want to ensure your job search   translates to a new role .

In this post, you will discover:

• Reasons why a well-crafted cover letter is key to professional success, from entry-level roles to senior positions
• Cover letter do’s and dont’s
• A Marketing Manager sample cover letter you can easily adapt and personalize

A well-tailored   cover letter : The key to   job application   success

Ensuring you know how to write a cover letter that is clear, informative, and tailored to the role you are applying to will benefit you in many ways. Well-crafted cover letters have many benefits, which include:

• Showcasing relevance:   Tailoring your cover letter allows you to emphasize the most relevant skills, experiences, and achievements that align with the specific job requirements. This immediately captures the attention of the   talent acquisition   team, recruiters, or human resources reps.
• Demonstrating research:   A good cover letter conveys your understanding of the organization's needs and illustrates how you can contribute to its success, signaling to potential employers that you've done your homework.
• Telling your story:   Each job application is unique, and a tailored cover letter enables you to craft a personalized narrative. It lets you connect your professional journey with the role's specific challenges and opportunities, making your application more compelling.
• Highlighting cultural fit:   Your cover letter allows you to address the company's values, mission, and culture. By aligning your experiences and values with those of the organization, you demonstrate a cultural fit and convey your enthusiasm for being part of the team.
• Addressing specific requirements:   Job postings often include   specific skills or qualifications   the employer is seeking. Tailoring your cover letter enables you to address these requirements directly, showcasing how you possess the desired attributes and can meet the company's expectations.

Cover letter tips

A great cover letter should reflect your professional profile and personality. However, no matter what your cover letter's content is, the tips below will help ensure the message you want to convey is clear and easily accessible to hiring managers.

• Keep it concise:   Aim for a cover letter length of 250-400 words. Be succinct in presenting your qualifications and experiences.
• Use a clean layout:   Opt for a professional and clean cover letter format with a standard font (e.g., Arial, Calibri, or Times New Roman) and a font size of 10-12 points.
• Include   contact information :   Provide your contact information at the top of the cover letter, including your name, phone number, and professional email address.
• Use   headers   and sections:   Organize your cover letter into clear sections with headers such as Introduction, Work Experience, and Achievements for easy readability.
• Maintain a professional tone:   Keep the tone of your cover letter professional and upbeat. Avoid overly casual language, and focus on showcasing your skills and experiences.
• Use keywords:   Incorporate relevant keywords from the Agile Project Manager   job description   and company website into your cover letter. This can help your application pass through   applicant tracking systems (ATS)   used by many employers.
• Highlight achievements with bullet points:   Use bullet points to list specific accomplishments or notable projects. This makes it easier for the reader to grasp your accomplishments quickly.
• Use quantifiable data:   Whenever possible, include quantifiable data to demonstrate the impact of your achievements. Numbers provide concrete evidence of your contributions.
• Match company tone:   Adapt your writing style to match the tone of the company and industry. Research the company's culture to strike the right balance between professionalism and personality.
• Showcase company knowledge:   Demonstrate your understanding of the company by referencing its values, mission, or recent achievements. Explain why you're excited about the opportunity to work for this specific organization.
• Address employment gaps (if applicable):   If you have employment gaps, briefly address them in a positive light, focusing on any skills or experiences gained during those periods.
• Proofread   thoroughly:   Eliminate typos and grammatical errors by proofreading your cover letter multiple times. Consider using tools like Grammarly to catch any overlooked mistakes and ensure your English (or any language you use) is correct.
• Include a   call to action :   Conclude your cover letter with a call to action, expressing your enthusiasm for the opportunity and indicating your readiness for an interview.
• Follow submission instructions:   If there are specific instructions for submitting the cover letter, such as naming conventions or document formats, ensure that you adhere to them.
• Save as a PDF:   Save your cover letter as a PDF before submitting it. This ensures that the formatting remains consistent across different devices and software.

While understanding the correct steps to write a cover letter is crucial to your professional success, knowing what mistakes to avoid is equally important. The best cover letter can easily be made useless by a tiny blunder. Avoid making the mistakes listed below; you will be halfway to your new job.

• Don't use a generic greeting:   Avoid generic salutations like "To whom it may concern," “Dear sir or madam, “ or “Dear hiring manager.“ Whenever possible, address the cover letter to a specific person.
• Don't repeat your resume:   An effective cover letter should complement your resume, not duplicate it. Focus on specific experiences and achievements that showcase your qualifications for the role.
• Don't exaggerate or lie:   Be truthful in your cover letter. Exaggerating your qualifications or providing false information can harm your chances and damage your professional reputation.
• Don't use unprofessional email addresses:   Ensure that the email address you use in your contact information is professional. Avoid using nicknames or unprofessional terms.
• Don't include irrelevant information:   Keep your cover letter focused on the job. Avoid including unrelated personal details or experiences that do not contribute to your suitability for the role.
• Don't use jargon unnecessarily:   While demonstrating your knowledge is essential, avoid unnecessary jargon that may confuse the reader. Use clear and straightforward language.
• Don't sound overly eager:   Expressing enthusiasm is positive but can easily feel unauthentic if overdone.

Remember, the goal of a practical cover letter is to present your qualifications in a clear, organized, and compelling manner while adhering to professional standards.

How to structure your Marketing Manager   cover letter

Express your genuine interest in the   Marketing Manager   position in the opening paragraph. Communicate your passion for developing and executing strategic marketing initiatives and your eagerness to contribute to a team dedicated to achieving marketing goals. If applicable, mention any referrals that have influenced your decision to apply for this specific role.

About your current role

Highlight your achievements and effective marketing strategies that have positively impacted the success of your current team. Emphasize your role in leading marketing campaigns, developing brand strategies, and driving successful marketing outcomes. Demonstrate your proficiency in utilizing various marketing channels and analytics to measure campaign effectiveness.

Use this section to outline your current responsibilities and ongoing projects, emphasizing how they align with the requirements and objectives of the Marketing Manager role.

About your experience

Detail your hands-on experience in marketing roles, showcasing your ability to create and implement marketing plans, manage budgets, and oversee cross-functional marketing teams. Clearly communicate that your marketing skills and readiness for the role are well-established. 

This section is also an opportunity to highlight any relevant certifications or additional skills you've acquired throughout your marketing   career path .

Notable achievements

Highlight notable accomplishments that showcase your effectiveness as a Marketing Manager. Whether you played a key role in launching a successful product campaign, increasing brand awareness, or achieving significant growth in customer acquisition, use this section to concisely mention your achievements, how they were measured, and their impact on the overall success of your marketing efforts.

Why you want to work there

Express your interest in the company by highlighting specific aspects of its industry reputation, products or services, mission, and values related to marketing that resonate with you. Convey how these align with your professional goals and how you envision contributing to the company's success through your expertise in marketing. Be concise but articulate about your motivations.

Specific projects or initiatives that motivated you to apply

Demonstrate your understanding of the organization by referencing specific marketing-related projects or initiatives that have captured your interest. Draw connections between these initiatives and your skills and experiences, emphasizing how your contributions align with the company's marketing goals. This shows your genuine interest and proactive approach to aligning with the company's mission.

In the closing paragraph, reiterate your enthusiasm to contribute to the company's success as a Marketing Manager. Express your eagerness to discuss how your skills align with the company's marketing objectives and invite the reader to reach out with any questions they may have. Sign off with a professional salutation.

Marketing Manager   cover letter template

Dear [Hiring Manager’s name],

I am writing to express my enthusiastic interest in the Marketing Manager position at [Company Name], as advertised. With a proven background in strategic marketing and a track record of developing and executing successful marketing campaigns, I am confident in my ability to contribute effectively to your organization.

About my current role

In my current position as a Marketing Manager at [Current Company], I have:

• Developed and implemented comprehensive marketing strategies that resulted in [specific outcome, e.g., increased brand visibility, lead generation, or revenue growth].
• Led a team of marketing professionals in executing integrated marketing campaigns across digital and traditional channels.
• Analyzed marketing data and metrics to assess campaign performance and inform future strategy.

About my Marketing Manager experience

My experience extends to:

• Managing end-to-end marketing initiatives, including market research, campaign planning, and performance analysis.
• Collaborating with cross-functional teams, including sales, product development, and creative, to align marketing efforts with overall business goals.
• Utilizing marketing automation tools and CRM systems to streamline processes and enhance campaign effectiveness.

Some of my notable achievements include:

• Launching [specific successful marketing campaign], resulting in a [percentage] increase in customer engagement.
• Implementing a lead nurturing program that contributed to a [percentage] increase in conversion rates.
• Enhancing social media presence, leading to a [percentage] growth in followers and increased brand awareness.

Why I want to work for [Company]

I am particularly drawn to [Company Name] due to its [mention aspects unique to the company and are a core part of its mission and values such as commitment to innovation in marketing, dedication to customer satisfaction, growth,...]. I am excited to apply my marketing skills to contribute to [Company Name]'s success in achieving its marketing and business objectives.

Specific projects or initiatives of [Company] that motivated me to apply

In researching [Company Name], I was impressed by your recent initiatives in [specific marketing-related project or achievement]. I believe my experience in marketing management aligns seamlessly with your organizational objectives. My commitment to delivering impactful marketing strategies, coupled with my dedication to delivering high-quality results, would make me a valuable addition to your marketing team.

Thank you for considering my application. I am eager to further discuss how my skills and experiences align with the Marketing Manager role at [Company Name]. I look forward to contributing to your team's success.

[Your Full Name]

Get your career rolling with Deel

Your job application is your chance to tell your professional story, and a well-tailored cover letter is your narrative's opening chapter. Remember that personalization is key. Make each word count, emphasizing how your background uniquely positions you as the ideal candidate, and get your dream job. 

Looking for even more inspiration?   Discover how to write a stellar cover letter in 5 steps .

Discover more tips and tools to help boost your career further and climb the steps to your dream job on   the get-hired content hub .

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3 Digital Marketing Cover Letter Examples Made for 2024

• Digital Marketing Cover Letter
• Digital Marketing Manager Cover Letter
• Digital Marketing Specialist Cover Letter
• Write Your Digital Marketing Cover Letter

Generating brand awareness in the digital space is a top concern for many companies. You help make company goals a success through top-notch positioning strategies, identifying target markets, and bringing a brand’s voice to life within content across the web. 

But are you using the right voice and structure to make your digital marketing cover letter successful? Will it adequately complement your digital marketing resume ?

With brands looking for many skills in digital marketing roles, it can feel overwhelming to figure out what to include in a short one-page cover letter. Get a head start with our digital marketing cover letter examples and free AI cover letter generator to ensure your application stands out.

Digital Marketing Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your digital marketing cover letter!

123 Fictional Avenue Detroit, MI 48127 (123) 456-7890

August 30, 2023

Olivi Lewis Lear Corporation 123 Fictional Lane Detroit, MI 48127

Dear Ms. Lewis:

I have a deep passion for all things digital marketing. I thrive working from behind the scenes to exceed KPIs through leveraging smart marketing tools. Driven by passion and desire to win, I would fit in well within Lear Corporation as a digital marketing assistant.

My experience in managing PPC campaigns across platforms like Google Ads and Bing Ads at Lead Teams Services enabled me to drive targeted traffic and achieve significant ROI for clients. Through meticulous keyword research, A/B testing, and data analysis, I consistently optimized campaigns to enhance above 89% conversion rates and boosted overall performance.

At Delight Outlets, I leveraged my proficiency in Sprout Social to execute successful social media strategies that improved post engagements by 34%. Utilizing Facebook, Twitter, Instagram, and LinkedIn, I ensured an average of 41% growth in online communities through strategic content creation and regular interaction with followers.

Lear Corporation’s commitment to excellence, innovation, and sustainability aligns perfectly with my own values, and I am eager to contribute my skills and dedication to your dynamic team. Thank you for considering my application. I would welcome the opportunity to discuss my qualifications further and how I can contribute to the success of Lear Corporation. I look forward to the possibility of being a part of your esteemed organization.

Lila Dupont

Enclosures: Resume Application 2 letters of recommendation Transcript of records

Why this cover letter works

• To add icing to your digital marketing cover letter, highlight the numbers of social media engagement and community growth.

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Digital Marketing Management Cover Letter Example

Copy this text for your digital marketing management cover letter!

123 Fictional Avenue Phoenix, AZ 85001 (123) 456-7890

Noah Anderson American Express 123 Fictional Lane Phoenix, AZ 85001

Dear Mr. Anderson,

Being part of an organization that puts the well-being of its employees first is my lifelong dream. And no other place does that better than American Express. With a passion for giving the best customer service experience, I would be a terrific digital marketing manager at your esteemed institution.

At Think Fast, I developed and implemented Google Analytics-driven marketing strategies that resulted in a 63% increase in website traffic. I also employed SEMrush best practices to optimize content for search engines and improve organic rankings, leading to a 31% boost in online visibility and brand credibility.

As a lead digital content creator at Excellent Marketing Incorporation, I conducted thorough website analysis and A/B testing to identify conversion bottlenecks and implemented strategic improvements that led to a 47% increase in conversion rates. Additionally, I worked with a cross-functional team to align marketing efforts with sales goals, driving higher ROI and overall business performance.

At American Express, a company known for its commitment to innovation and excellence, I am eager to contribute my skills and expertise to drive digital marketing initiatives that will continue to elevate the brand’s presence in the market.

Thank you for considering my application. I would be delighted to discuss my qualifications further in an interview to explore how my contributions can benefit American Express.

Miguel Lopez

• Therefore, let your digital marketing manager cover letter detail your achievement metrics, such as boosting website traffic, improving conversion rates, and supporting growth in ROI.

Digital Marketing Specialist Cover Letter Example

Copy this text for your digital marketing specialist cover letter!

123 Fictional Avenue Columbus, OH 43004 (123) 456-7890

Mason Brown Bath & Body Works 123 Fictional Lane Columbus, OH 43004

Dear Mr. Brown,

Having closely followed Bath & Body Works as a brand and a customer, I am impressed by your commitment to delivering exceptional products and memorable experiences. Your company’s dedication to creativity and innovation aligns perfectly with my passion for digital marketing strategies that drive growth and engagement. I envision myself being part of your rich culture driven by customer satisfaction as a digital marketing specialist.

My hands-on experience in developing and implementing SEO strategies at TechWave Solutions led to a 31% improvement in organic search rankings, resulting in a 23% increase in online visibility. I also managed PPC campaigns across various platforms, which consistently generated high-quality leads and cut advertising costs by a 33% margin.

Furthermore, I have a proven track record of leveraging social media platforms to build a strong brand presence and foster meaningful customer engagement. At Bright Data Center, I created compelling ad content and targeted the right audience to boost engagement rates, leading to a 43% increase in conversions.

I am excited about the possibility of joining your esteemed team and contributing my skills and passion to the growth of Bath & Body Works. Thank you for considering my application. I look forward to the opportunity to contribute to the success of Bath & Body Works.

Giovanni Conti

• That would elevate your digital marketing specialist cover letter and boost your chances of getting the job.

Related cover letter examples

• Social Media
• Product Manager
• Account Manager

How to Write a Digital Marketing Cover Letter That Impresses Each Company

When creating a digital marketing strategy, one of the first steps you would take is defining your target market and researching their key pain points and needs. You should do the same when creating a cover letter . 

Review the job description so you can tailor the skills you emphasize to each company’s needs. For instance, a company looking to improve its social media promotions may be highly interested in your skills in paid social ads or influencer marketing.

Write an impactful greeting and intro for your digital marketing cover letter

Think of the opening of your cover letter like the headline and intro paragraph when you’re writing sales page copy. You want it to feel relatable to essential company needs and their mission to grab attention right away. 

If you’ve ever created personalized email marketing campaigns, you know that including someone’s name boosts open rates quite a bit. You should do the same with your cover letter and address it to the name of a specific hiring manager if you can find it in the job description or on the company website. 

What you don’t want to do is have it sound too flat and generic, like the example below where the applicant doesn’t address a specific person, relate to the company’s mission, or talk about any of the specific digital marketing skills needed on the job.  

This needs some work! 

I was excited to see your job posting for a digital marketing assistant. I recently graduated with a bachelor’s degree in marketing and believe I have the skills you’re looking for in the position.

Take a look at the opener below that does a much better job of connecting with the digital marketing role at Bath & Body Works, relating to their dedication to creativity and innovation. 

A great opener that connects with the company culture! 

Effectively promote your skills in your digital marketing cover letter’s body

In the body of your cover letter, it’s time to get into the details of how your digital marketing skills, experiences, and education have equipped you for the role. 

You know that marketing is a data-driven position with several KPIs that will be analyzed for every ad you create and proposal you come up with. Therefore, using examples with numbers whenever possible is a great idea. 

For instance, you could share examples of how you performed an overhaul on the UI of a company’s landing pages to boost average time on page by 54% and conversions by 33%. 

An excellent body paragraph with marketing KPIs! 

Reinforce your abilities with a strong closing to your digital marketing cover letter

To start your closer, try to relate back to some of the key digital marketing skills you mentioned and your passion for the company’s mission. For example, you could say you’re eager to use your social media marketing skills to help a fitness brand grow its initiative of helping others live happier and healthier lives. 

Lastly, it’s a great idea to say thank you for the hiring manager’s time and end with a light call to action, like “I look forward to hearing from you soon.” It’s the same as how you’d end any sales copy with a CTA to drive conversions. 

Take a look at the example below that doesn’t quite hit the mark since the applicant doesn’t use a CTA or relate back to details about the company’s digital marketing needs. 

Could use more details here! 

I believe my skills and passion would fit in with your team well. Thank you for considering me for the digital marketing role. 

Paige Turner

Instead, aim for a closer like the one below that shows a true passion for Lear Corporation’s innovative sustainability efforts and how the applicant will fit in with their dynamic digital marketing team. 

An excellent closer that connects to the company! 

A template for your digital marketing cover letter can help speed up the application process. It’s the same as how you may use a template for social media posts to ensure they’re well-structured. Just be sure to write a unique cover letter for each job tailored to the company’s needs. 

Try to limit your cover letter to one page. It’s similar to creating ad copy. If it’s too long, it’ll lose a hiring manager’s attention and detract from your top skills like positioning strategies or marketing analysis. 

Choosing the tone of your cover letter is like selecting the appropriate brand voice for a target audience. Review the company’s tone in the job description and try to match it to show how you’ll fit in with the company culture. 

How to Write a Cover Letter in 2024 + Examples

After weeks of heavy job search, you’re almost there!

You’ve perfected your resume. 

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.

Now you’re stuck wondering how to write a cover letter ...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

• What’s a cover letter & why it’s important for your job search
• How to write a convincing cover letter that gets you the job (step-by-step!)
• How to perfect your cover letter with the Novoresume free checklist
• What excellent cover letter examples look like

New to cover letter writing? Give our resumes 101 video a watch before diving into the article!

So, let’s get started with the basics!

What is a Cover Letter? (and Why It’s Important)

A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume). 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can spark the HR manager’s interest and get them to read your resume. 

A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

How does a good cover letter look, you might ask. Well, here’s an example:

Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.

If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.

The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:

• Header - Input contact information
• Greeting the hiring manager
• Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
• Second paragraph - Explain why you’re the perfect candidate for the job
• Third paragraph - Explain why you’re a good match for the company
• Formal closing

Or, here’s what this looks like in practice:

How to Write the Perfect Cover Letter (And Get Hired!)

Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step. 

Step #1 - Pick the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, visual template?

You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!

As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.

Step #2 - Start the Cover Letter with a Header

As with a resume, it’s important to start your cover letter with a Contact Information section:

Here, you want to include all essential information, including:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

In certain cases, you might also consider adding:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.

And here’s what you shouldn’t mention in your header:

• Your Full Address 
• Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected].” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.

Step #3 - Greet the Hiring Manager

Once you’ve properly listed your contact information, you need to start writing the cover letter contents.

The first thing to do here is to address the cover letter to the hiring manager .

That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.

No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.

So, how do you find out who’s the hiring manager? There are several ways to do this. 

The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.

So, you do a quick lookup on LinkedIn:

And voila! You have your hiring manager.

Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Here are several other greetings you could use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

Step #4 - Write an Attention-Grabbing Introduction

First impressions matter, especially when it comes to your job search.

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph .

The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..

• Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.

Do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.

So now, let’s make our previous example shine:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.

See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?

Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.

So, let’s get started...

Step #5 - Explain why you’re the perfect person for the job

This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.

Step #6 - Explain why you’re a good fit for the company

Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.

Well, no. You’re not quite there yet.

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

Meaning, you also need to convince the HR manager that you’re really passionate about working with them.

How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.

Then, you need to figure out what you like about the company and turn that into text.

Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.

You’d write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device. 

I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.

What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):

I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.

See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have. 

The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.

Any hiring manager that reads this will see through the fluff.

So, make sure to do a lot of research and come up with good reasons why you're applying.

Step #7 - Wrap up with a call to action

Finally, it’s time to finish up your cover letter and write the conclusion.

In the final paragraph, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
• Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.

And now, let’s turn this into a practical example:

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.

Step #8 - Use the right formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions to a cover letter:

• Best Regards,
• Kind Regards,

And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.

Does your cover letter heading include all essential information?

• Professional email
• Relevant Social Media Profiles

Do you address the right person? I.e. hiring manager in the company / your future direct supervisor

Does your introductory paragraph grab the reader's attention?

• Did you mention 2-3 of your top achievements?
• Did you use numbers and facts to back up your experience?

Do you successfully convey that you’re the right pro for the job?

• Did you identify the core requirements?
• Did you successfully convey how your experiences help you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you finalize the conclusion with a call to action?

Did you use the right formal closure for the cover letter?

5+ Cover Letter Examples

Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).

College Student Cover Letter Example

Middle Management Cover Letter Example

Career Change Cover Letter Example

Management Cover Letter Example

Senior Executive Cover Letter Example

Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .

Next Steps in Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught. 

After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.

...But don’t you worry, we’ve got you covered on that end, too.

If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.

Or, if you’re already an expert, just pick one of our resume templates and get started.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
• A cover letter goes in your job application alongside your resume
• Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
• There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
• Most of the content of your cover letter should be factual , without any fluff or generalizations

At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…

• How to Write a Motivational Letter
• How to Write a Resume with No Work Experience
• Most Common Interview Questions and Answers

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More From Forbes

How to craft a compelling cover letter.

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During the job application process, you should always submit a cover letter alongside your resume. This is particularly important when you’re applying for more competitive, senior positions.

A carefully crafted cover letter allows you to grab the recruiter’s attention and explain to them why you're the best candidate for the job.

But this will only happen if it’s well-written, so your cover letter needs to be persuasive, concise, and engaging. That’s a lot of pressure on just a few sentences, but getting it right will boost your chances of getting a response.

Here is how to craft a compelling cover letter, along with some top tips to increase your chances of securing an interview.

Understand how to set out your cover letter

Your cover letter should appear in the body of an email or as a message if you’re applying through a job site. You should avoid attaching your letter as a separate document, otherwise the recipient is unlikely to read it.

It’s also important that you keep your cover letter short and sweet, remembering that recruiters are busy people and they have to review a lot of applications every day.

With that in mind, it’s best to stick to between 4 and 6 short and snappy sentences.

Make your subject line appealing

The first thing the recruiter will see when they open their inbox is the subject line and a bad subject can instantly ruin your chances of them opening your email at all.

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Instead, you need to stand out and give them a reason to read on.

Don’t simply label the email with the job title or the phrase ‘job application’. Go one step further to prove you are the perfect candidate in just a few words.

What this means is providing a subject line that is a short summary of your experience. For example, ‘project manager with 15 years experience’ or ‘web developer with JavaScript experience’.

Kick-off with a strong introduction

The purpose of your cover letter is to engage the reader instantly and make them want to review your resume and get to know more about you.

So you need to kick off with a strong introduction.

This means addressing the recipient by their name, whether that’s the hiring manager or the employer. You might need to do a little research to find this information, either using the job description, LinkedIn, or the company website.

You should also try to steer clear of overly formal greetings like “Dear sir/madam” and instead, take a professional but friendly tone starting with ‘hello’ or ‘hi’.

Next, your introductory sentence should outline which role you're applying for and demonstrate what makes you the most suitable candidate for the role.

Crafting a compelling cover letter can be the key to securing your next role.

Showcase your most relevant skills and experience

It can be tricky to know what to include in your cover letter , but the body of your email (or message) should be made up of three or four sentences that highlight your key skills and experience.

You can use the job description to determine which skills and abilities are most important to the employer. That way, you can highlight these and show them what you have to offer.

You should also provide examples from past roles that prove how your previous experience has shaped you and made you the ideal candidate.

Just remember that you only have a few sentences in which to impress them, so first focus on any requirements that are essential to the job. That way, the reader can instantly see that you’re a good fit.

This will encourage them to open your resume.

End with a strong call to action

You should conclude your letter by once again expressing your enthusiasm for the role and stating your desire to secure a personal interview.

Remember, recruiters are busy people, so it’s also important to thank them for taking the time to read and consider your application.

Proofread your letter very carefully

Once you've finished writing your cover letter, you need to proofread it thoroughly to make sure there are no errors. In fact, it’s best to do this several times.

A polished and compelling cover letter should not have any spelling or grammatical mistakes.

This looks unprofessional and sloppy, so take the time to re-read your application. You might even consider using an online spell checker or have a friend or family member review your letter before you send it off, just to be sure.

A well-structured cover letter, complete with tailored, impactful writing is the key to standing out in a crowded job market, and help you to land a job quicker than the average time of 3.8 months.

So, if you hope to secure an interview, be sure to use these tips and insights to craft an engaging and compelling cover letter. It may only be a few sentences long, but it really can give you a competitive edge.

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How To Write a Cover Letter With Examples

Cover letters can help differentiate you from other job applicants and be the determining factor of landing your dream job. By taking the time to craft a custom cover letter, a single sheet of paper can help communicate all the human elements that a resume may fall short of capturing about yourself. 

But what do employers and recruiters have to say about how to write a cover letter? What are the best tips they have to offer for graduate students who are writing a cover letter?

We asked 11 employers for their best cover letter tips. Here is what they had to share.

Let it Set the Stage

In many ways, cover letters should provide background information and context to your resume, while simultaneously addressing how that resume addresses the specific requirements of the job opportunity. The cover letter is your opportunity to "set the stage" and to convince the hiring manager why your specific set of skills, experiences and interests will provide value to their team and its objectives.

Andrew Horrigan '11 BSBA (Management Information Systems), Product Manager at Cisco

Research the Hiring Manager

If possible, find out who the hiring manager is and look them up on LinkedIn. Do your research on the company you're applying for. What's their mission statement and how do they portray their company culture? Hopefully what you're looking for in a job is reflected by those things. Make sure the hiring manager knows that and understands who you are and what drives you. A resume is often about as robotic as things can be. Make sure your cover letter is the opposite—personalize it and let yourself shine through.

Joshua Schlag ’05 BS (Computer Science) ’11 MBA, Digital Marketing Manager at Pyramid Analytics

Utilize Career Development Resources

The University of Arizona and Eller College of Management go to great lengths to make sure students are prepared for their impending career journey. Because cover letters are so important to getting your foot in the door, there are several career development resources online and on campus to take advantage of. The university’s cover letter builder serves as a nice template to get started. And of course, it never hurts to make an appointment with an Eller Career Coach through eSMS to have a professional review your letter before submission. 

Brett Farmiloe, ’06 BSBA (Accounting), Founder, Featured

Discover Past Samples of the Position

Do your research on the company and personalize your cover letter to the role for which you are applying. Don't be afraid to Google, "How to write a good cover letter for X position." Seriously, it helps! There is so much information out there from various perspectives—applicants, hiring managers, etc. Most importantly be yourself and let your personality come through. And don't forget to spell check!

Mariam Nikola '17 MS MIS, Consultant at Point B

Highlight Your Soft Skills

When writing a professional cover letter, there are a couple things you can do to set yourself apart from the pack. First, make sure you tailor your letter to the specific position you are applying for. This should not be a general, "one size fits all" letter—be sure to discuss specific details surrounding the role or the company itself. Secondly, this is an opportunity for you to show a little bit of your personality. Obviously, you want to remain professional, but this is a great time to highlight some of your soft skills that might not be fully conveyed through your resume.  

Brian Ellis ’17 BSBA (Management), Staffing Manager at Randstad Office and Administrative Professionals

Fill in the “Why” Gaps

As a talent advisor, I review a lot of applicants and agree that a cover letter can be a great way to stand apart, if it is done correctly. A great cover letter for me covers the ‘why’ that I cannot understand from just a resume alone. It should clearly state why you are interested in the role, what your goals are for utilizing your graduate degree (if recently graduated) and explain any career pivots reflected on your resume. If you answer those questions in a direct, concise manner it will add value to your application.

Monica Larson , ’11 BSBA (Marketing) ‘20 MBA, Talent Advisor

Tell Your Story

A cover letter is your opportunity to tell your story—tying your experience and personal interests into why you want a position and why you are the best candidate for it. Paint the picture of your journey and what about the position excites you personally and professionally. Similar to your resume, keep it short and sweet. No need to repeat what’s already on your resume. Recruiters and hiring managers don’t have time to comb through a novel, so you need to engage them with as few words as possible while also grabbing their attention.

Kelly Castoro, ’06 BA (Spanish, Portuguese), Project Manager at Squarespace

Tailor Each Cover Letter to the Position You Are Applying

Be sure to research the role and customize your cover letter for each position, relating your experience to the particular role you are applying for. Personalization is key—research who you are sending the cover letter to and address the letter to them directly. End your letter with a call to action, stating you will follow up by phone or email if you haven’t heard from anyone. Follow ups are very important! 

Jessica Rosenzweig, ’15 BSBA (Business Management), Account Manager at PeopleWare Staffing

Communicate Bankability and Personality 

Your cover letter answers two crucial questions; are you bankable and are you someone the company will enjoy working with? Communicate bankability with your knowledge of the company, industry and why your skills, capabilities and interests are a great fit. Share your passion for their mission, culture, brand—whatever excites you about becoming a member of their team.  

When conveyed through a concise, well-formulated, well-worded cover letter, you demonstrate the ability to write an effective business case—communicating that you are a ready professional and worthy teammate who will hit the ground running.

Theresa L Garcia, ’83 BSBA (Human Resources), Senior Change Management and Organization Capability Consultant at Boeing

Keep it Concise but Compelling

A cover letter is your chance to speak directly to the hiring team and tell them why you are not only the best match for the position for which you are applying but also give them additional insight into yourself as an individual that is less visible from your experience.

A great cover letter should be attention grabbing and touch upon the qualities that make you stand out from others in the applicant pool, highlight both your recent and most distinguished accomplishments and drive home why you are the right person for the job. Professionalism is always important, but don’t be hesitant to put your voice into the letter to let your personality shine through. Research the company, understand where they currently are, where they are going and show why you are the right person to get them from point A to point B. Recruiters spend a lot of time reviewing applicants and making yourself stand apart from the crowd is key. Keep it concise but compelling!

Matt Reineberg, ’14 BSBA (Marketing), Senior Talent Acquisition Sourcer at Cox Enterprises

Highlight the “Why”

Why are you applying to this company? Why do you want this position? Your cover letter should aim to answer the why behind applying for the job. Conveying an interest and excitement for working specifically for this job at this company, rather than a desire to get any job anywhere that will give you money, can go a long way. Show the company that they should hire you and your passion over someone that might have the skills needed for the job, but doesn’t care about the work as much as you do. 

Ryan Nouis, Trupath 

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