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The Secret of Zara’s Success: A Culture of Customer Co
The sub-brand Zara TRF offers trendier and sometimes edgier items to younger women and teenagers. The Zara brand story. Zara was founded by Amancio Ortega and Rosalía Mera in 1975 as a family business in downtown Galicia in the northern part of Spain. Its first store featured low-priced lookalike products of popular, higher-end clothing and ...
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The sub-brand Zara TRF offers trendier and sometimes edgier items to younger women and teenagers. The Zara brand story. Zara was founded by Amancio Ortega and Rosalía Mera in 1975 as a family business in downtown Galicia in the northern part of Spain. Its first store featured low-priced lookalike products of popular, higher-end clothing and ...