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Meet The Team

Andy Perham, C.E.O.

Favorite Authors: Colson Whitehead, David Mitchell, Octavia Butler, Denis Johnson & Kazuo Ishiguro 

Favorite Genres: Literary Fiction, History, Fantasy & Science fiction

Anita Levin, Marketing Manager

Favorite Authors: Kurt Vonneguit, Ottessa Moshfegh, Sheila Heti, Miriam Toews, Virginia Woolf,  & Shirley Jakcson 

Favorite Genres:  Literary & speculative fiction, memoir, poetry, music & film analysis, queer stories 

Jessica Hahl, Children’s Buyer

Favorite Authors: Robin Wall Kimmerer, Jacueline Carey, Becky Chambers, Terry Pratchett, & Kevin Hearne

Favorite Genres: Fantasy, Science Fiction, Nature, Anthropology, Romance, & Mystery

George Seamer, Director of Operations

Favorite Authors: Cormac McCarthy, Kurt Vonnegut, Milan Kundera, Virginia Woolf, Mark Twain, & George Saunders

Favorite Genres: Literary Fiction, Fantasy, Sci-Fi, Science and Religion (particularly when combined), Graphic Novels, & Cookbooks (just not baking, too much precision!)

Earle Peterson, Manager of Books Inc. Chestnut

Favorite Authors: Georges Simenon, Donna Leon, Michael Ondaatje, & Pico Iyer

Favorite Genres: Biography & Mystery

Kevin McCarthy, Manager at Books Inc. Opera Plaza

Favorite Authors: George Saunders, George V Higgins, Joseph, Conrad, Mary Beard, Raymond Carver, Michael Moorcock, & Cormac McCarthy

Favorite Genres: Literary Fiction, Crime Fiction, Science Fiction, Graphic Novels/comics (mostly Superman), Rock Bios (does anyone fall apart better?), History, Science & Sports

Schuyler Baker, Manager at Books Inc. Berkeley

Favorite Authors: John Steinbeck, Jorge Luis Borges, Hilary Mandel, Stephen King, Nnedi Okorafor, & Erik Larson

Favorite Genres: Fiction, Sci-fi, Fantasy, Horror, Narrative History & Biography

Harriet Moss, Manager at Books Inc. Campbell

Favorite Authors: Wilkerson, Jasmine Guillory, Abraham Verghese, Jon Krakauer & David Grann

Favorite Genres: History/Current Events/Biography, Contemporary Romance/Fiction, Travel Writing &True Crime

Cari Gillette, Manager at Books Inc. Mountain View

Favorite Authors: Chloe Gong, Sabaa Tahir, Ali Hazelwood, Tessa Bailey, Emily Henry, Sally Rooney, R.F Kuang, Hannah Whitten, Sarah J Maas, Olivie Blake, Ava Reid, Angela Davis, Chanel Miller & Patrick Radden Keefe

Favorite Genres: Young Adult, Romance & Fantasy

Bryn Dekker, Manager at Books Inc. San Leandro

Favorite Authors: Clarice Lispector, Samuel Delany, Jean Genet, Joanna Russ, & Clive Barker

Favorite Genres: Experimental Fiction, Theory, & Novellas

Hannah Walcher, Executive Director of Books Inc.’s Reading Bridge and Books Inc.’s Children’s Events Manager

Favorite Authors: Leigh Bardugo, V.E. Schwab, Olivie Blake, TJ Klune, Naomi Novik, Ann Leckie, & Stacey Lee

Favorite Genres: Science Fiction, and Romance. She’s currently obsessed with Dark Academia

Ingrid Nystrom, Manager at Books Inc. Laurel Village

Favorite Authors:  Wallace Stegner, Christopher Fowler, Mo Willems, Kate Atkinson, Grace Burrowes

Favorite Genres: Fiction set in the west where place is character, picture books, romance, mysteries, literary fiction, sprinkle of science. 

Review Highlights

“ Books, Inc recently opened and is located on Washington Ave near the corner of San Leandro Blvd . ” in 2 reviews

“ My daughter and I were there to browse (which always leads to purchasing ... ” in 2 reviews

“ Traffic coming from the tunnel can surprise you. ” in 2 reviews

Location & Hours

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2483 Washington Ave

San Leandro, CA 94577

San Leandro Blvd

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Having an independent bookstore less than 5 minutes from my house is a blessing nowadays.  Instead of relying on the meager offerings at Target or Walmart, hitting the freeway to another town, or even delving into the depths of (yikes!) the Internet, I enjoy stopping by this Books Inc location.  While this storefront is not as big as some other bookstores, the selection is larger than you'd think.  Everytime I look for a gift for a family member or friend, I can find something that will fit.  In addition, this location is also the central warehouse for the company, so they have 2 warehouse sales a year.  I always find something for myself during these sales.  My wife & I stop by frequently and have befriended some of the staff.  They are always helpful with a suggestion for ourselves and when buying for others. This location is in a tricky part of town (on a busy corner).  While there are usually parking spots available, getting into the parking lot can be difficult.  Better to come east on San Leandro Blvd. or south on Washington Avenue.

I called to ask about a specific book which they had and held it up front for me. The service I got from the employees was so warming and they all had great recommendations for my next find. I almost wasn't going to come in but they had a great deal on the book i wanted. If i was closer i know id come here all the time. I know for sure i will be coming back and purchasing from here first hand. The value/ price was way better than my typical Barnes & Noble. I'll share a few photos of some books I was recommended after I'm done reading Untethered Soul Thanks everyone

"Support your Local Bookstore!" I was on my way to the local brewery when I spotted this new little store. It's not huge, but they make the most of their space. I can't recall the last time I saw a new independent bookstore Parking was not a problem. Be careful when exiting, however. Traffic coming from the tunnel can surprise you. The independent bookstore is a vanishing breed, so I was delighted to check out this little store. The store is clean and perfectly laid out. I had no trouble finding various sections that I was interested in. They have both books for adults as well as children. They also have some specials. I also appreciate the little notes about staff picks, or reviews from the staff. Just one suggestion: Suggest staff actually talk to customers, rather than watch videos.

This was in the mystery section. I think that's Agatha Christie

Cute little bookshop, very clean and organized, small selection in comparison to mega franchises but what do you expect if you are going to a local book shop. Came in and was greeted by wonderfully friendly staff. Books were priced the same as if you bought from Barnes and Nobles so why not support the smaller guys.

I'm a school librarian and love to stop by local, independent bookstores. Books Inc is an independent chain in the Bay Area with locations throughout the Bay. The San Leandro location is quaint and well stocked with super friendly staff who really know their latest releases. They are also a dog-friendly store which our 8 mos old standard poodle puppy loved!

Started coming here recently, after people at SL's main library at Estudillo (surprisingly one of the volunteers from the said library is an employee at this bookstore) told me to check out this new bookshop that just opened nearly a year ago. I must say staff is friendly, & they know their stuff. They have a decent amount of books along with some other stuff compared to the big box bookstore, "Barnes & Noble". looking forward to coming here again

Very clean & well organized book shop with easy parking. Good sized selection of sale books as well. Staff were friendly w out being intrusive. Found a mystery book whose author I'd been hearing about, also bought a puzzle & a kids' book as gifts. Lots of super cute cards, socks, art supplies gift type items interspersed w books.

Self help & psych

Books, Inc recently opened and is located on Washington Ave near the corner of San Leandro Blvd. It's a little tricky to get in and out of the location as it's in the plaza right next to the tunnel. However, there's plenty of parking available. Husband and I stopped by this weekend as we saw a warehouse sale sign posted. I've personally been reading a lot of ebooks recently as I'm a fast reader and goes through books fairly quickly. I would be broke and frankly I don't have enough space to hold all of the books I've read. But at the same time, who can pass up a book sale? It's not a very big space. There's a few tables in the front of the new fiction and non fiction books that recently came out and walls of shelving around the store. From what I can tell, they only sell new books so the price is competitive to other places that sells books. Be on the look out for the shelves with the sales as I saw some great deals there! They also sell some knickknacks, but I didn't spend time looking at them. During the warehouse sale, they utilized a back room and filled it with books with prices at $3, $5, and $7. There was a good variety of books too! I ended up with 5 books. I definitely recommend checking this place out! It's nice that there's a bookstore in San Leandro now and I don't have to drive to a Barnes & Noble or Half Price Books to get my bookstore fix. Am I the only that loves to spend time in bookstores?

I always love to visit a bookstore as so many brick and mortar stores have gone by the wayside. I was surprised when I found out that Books Inc had a location in San Leandro as I've always enjoyed the Alameda location. This location could be pretty easy to miss as it's definitely off the beaten path, at the corner of Washington Ave and San Leandro Ave. (basically on the other side of the underpass from the Ghirardelli factory). Inside is bright, clean, and well organized but the selection isn't as extensive as the Alameda location. However, they've still got a little bit of everything here as well as the sale books and some toys/knick knacks as well. Glad to see them in San Leandro, I hope they do well here!

Such a nice little bookstore. The best I've seen yet! Love the fact the books are alll new here !

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About Books Inc.

The team behind books inc..

Our roots are humble. Our team is small. Yet we are a multinational, multilingual powerhouse of energy and dedication who wish to bring the very best of the world of literature to you. It sounds like a little introduction might be in order then. Come and meet the people who are the heart and soul of Books Inc.

There you have it, the heart of the business. The truth is that here at Books Inc. we love a good read, and we sincerely wish to share our passion for reading with others. We also want to help you transform your love of reading into a way of generating a source of income, just as we have done. We scour the web to bring together the best books online -asking less than the price of a cup of coffee for our humble efforts- and then work to develop outstanding programs to help you achieve your success as well. As we grow, we will help you grow by adding more and more new and exciting resources to our catalogue here at Books Inc. Stay tuned!

Cheers, Daniëlle, Luis & Seamus, The Books Inc. Team

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Once Upon a Time, the World of Picture Books Came to Life

The tale behind a new museum of children’s literature is equal parts imagination, chutzpah and “The Little Engine That Could.”

By Elisabeth Egan

Photographs and Video by Chase Castor

Elisabeth Egan followed the Rabbit Hole as it was nearing completion. She has written about several of its inhabitants for The Times.

On a crisp Saturday morning that screamed for adventure, a former tin can factory in North Kansas City, Mo., thrummed with the sound of young people climbing, sliding, spinning, jumping, exploring and reading.

Yes, reading.

If you think this is a silent activity, you haven’t spent time in a first grade classroom. And if you think all indoor destinations for young people are sticky, smelly, depressing hellholes, check your assumptions at the unmarked front door.

Welcome to the Rabbit Hole, a brand-new, decade-in-the-making museum of children’s literature founded by the only people with the stamina for such a feat: former bookstore owners. Pete Cowdin and Deb Pettid are long-married artists who share the bullish determination of the Little Red Hen. They’ve transformed the hulking old building into a series of settings lifted straight from the pages of beloved picture books.

Before we get into what the Rabbit Hole is, here’s what it isn’t: a place with touch screens, a ball pit, inscrutable plaques, velvet ropes, a cloying soundtrack or adults in costumes. It doesn’t smell like graham crackers, apple juice or worse (yet). At $16 per person over 2 years old, it also isn’t cheap.

During opening weekend on March 16, the museum was a hive of freckles and gap toothed grins, with visitors ranging in age from newborn to well seasoned. Cries of “Look up here!,” “There’s a path we need to take!” and “There’s Good Dog Carl !” created a pleasant pandemonium. For every child galloping into the 30,000 square foot space, there was an adult hellbent on documenting the moment.

Did you ever have to make a shoe box diorama about your favorite book? If so, you might remember classmates who constructed move-in ready mini kingdoms kitted out with gingham curtains, clothespin people and actual pieces of spaghetti.

Cowdin, Pettid and their team are those students, all grown up.

The main floor of the Rabbit Hole consists of 40 book-themed dioramas blown up to life-size and arranged, Ikea showroom-style, in a space the size of two hockey rinks. The one inspired by John Steptoe’s “ Uptown ” features a pressed tin ceiling, a faux stained-glass window and a jukebox. In the great green room from “ Goodnight Moon ,” you can pick up an old-fashioned phone and hear the illustrator’s son reading the story.

One fictional world blends into the next, allowing characters to rub shoulders in real life just as they do on a shelf. Visitors slid down the pole in “The Fire Cat,” slithered into the gullet of the boa constrictor in “ Where the Sidewalk Ends ” and lounged in a faux bubble bath in “ Harry the Dirty Dog .” There are plenty of familiar faces — Madeline , Strega Nona , Babar — but just as many areas dedicated to worthy titles that don’t feature household names, including “ Crow Boy ,” “ Sam and the Tigers ,” “ Gladiola Garden ” and “ The Zabajaba Jungle .”

Emma Miller, a first-grade teacher, said, “So many of these are books I use in my classroom. It’s immersive and beautiful. I’m overwhelmed.”

As her toddler bolted toward “ Frog and Toad ,” Taylar Brown said, “We love opportunities to explore different sensory things for Mason. He has autism so this is a perfect place for him to find little hiding holes.”

A gaggle of boys reclined on a bean bag in “ Caps for Sale ,” passing around a copy of the book. Identical twins sounded out “ Bread and Jam for Frances ” on the pink rug in the badger’s house. A 3-year-old visiting for the second time listened to her grandfather reading “The Tawny Scrawny Lion.”

Tomy Tran, a father of three from Oklahoma, said, “I’ve been to some of these indoor places and it’s more like a jungle gym. Here, my kids will go into the area, pick up the book and actually start reading it as if they’re in the story.”

All the titles scattered around the museum are available for purchase at the Lucky Rabbit, a bookstore arranged around a cozy amphitheater. Pettid and Cowdin estimate that they’ve sold one book per visitor, with around 650 guests per day following the pink bunny tracks from the parking lot.

Once upon a time, Cowdin and Pettid owned the Reading Reptile, a Kansas City institution known not just for its children’s books but also for its literary installations. When Dav Pilkey came to town, Pettid and Cowdin welcomed him by making a three-and-a-half foot papier-mâché Captain Underpants. Young customers pitched in to build Tooth-Gnasher Superflash or the bread airplane from “In the Night Kitchen.”

One of the store’s devotees was Meg McMath, who continued to visit through college, long after she’d outgrown its offerings (and its chairs). Now 36, McMath traveled from Austin, Texas with her husband and six-month-old son to see the Rabbit Hole. “I’ve cried a few times,” she said.

The Reading Reptile weathered Barnes & Noble superstores and Amazon. Then came “the Harry Potter effect,” Pettid said, “where all of a sudden adults wanted kids to go from picture books to thick chapter books. They skipped from here to there; there was so much they were missing.”

As parents fell under the sway of reading lists for “gifted” kids, story time became yet another proving ground.

“It totally deformed the reading experience,” Cowdin said. Not to mention the scourge of every bookstore: surreptitious photo-snappers who later shopped online.

In 2016, Cowdin and Pettid closed the Reptile to focus on the Rabbit Hole, an idea they’d been percolating for years. They hoped it would be a way to spread the organic bookworm spirit they’d instilled in their five children while dialing up representation for readers who had trouble finding characters who looked like them. The museum would celebrate classics, forgotten gems and quality newcomers. How hard could it be?

Cowdin and Pettid had no experience in the nonprofit world. They knew nothing about fund-raising or construction. They’re ideas people, glass half full types, idealists but also stubborn visionaries. They didn’t want to hand their “dream” — a word they say in quotes — to consultants who knew little about children’s books. Along the way, board members resigned. Their kids grew up. Covid descended. A tree fell on their house and they had to live elsewhere for a year. “I literally have told Pete I quit 20 times,” Pettid said.

“It has not always been pleasant,” Cowdin said. “But it was just like, OK, we’re going to do this and then we’re going to figure out how to do it. And then we just kept figuring it out.”

Little by little, chugging along like “ The Little Engine That Could ,” they raised $15 million and assembled a board who embraced their vision and commitment to Kansas City. They made a wish list of books — “Every ethnicity. Every gender. Every publisher,” Pettid said — and met with rights departments and authors’ estates about acquiring permissions. Most were receptive; some weren’t. (They now have rights to more than 70 titles.)

“A lot of people think a children’s bookstore is very cute,” Pettid said. “They have a small mind for children’s culture. That’s why we had to buy this building.”

For $2 million, they bought the factory from Robert Riccardi, an architect whose family operated a beverage distribution business there for two decades. His firm, Multistudio, worked with Cowdin and Pettid to reimagine the space, which sits on an industrial corner bordered by train tracks, highways and skyline views.

Cowdin and Pettid started experimenting with layouts. Eventually they hired 39 staff members, including 21 full-time artists and fabricators who made everything in the museum from some combination of steel, wood, foam, concrete and papier-mâché.

“My parents are movers and shakers,” Gloria Cowdin said. She’s the middle of the five siblings, named after Frances the badger’s sister — and, yes, that’s her voice reading inside the exhibit. “There’s never been something they’ve wanted to achieve that they haven’t made happen, no matter how crazy.”

During a sneak peek in December, it was hard to imagine how this semi-construction zone would coalesce into a museum. The 22,000 square foot fabrication section was abuzz with drills and saws. A whiteboard showed assembly diagrams and punch lists. (Under “Random jobs,” someone had jotted, “Write Christmas songs.”) The entryway and lower level — known as the grotto and the burrow — were warrens of scaffolding and machinery.

But there were pockets of calm. Kelli Harrod worked on a fresco of trees outside the “ Blueberries for Sal ” kitchen, unfazed by the hubbub. In two years as lead painter, she’d witnessed the Rabbit Hole’s steady growth.

“I remember painting the ‘ Pérez and Martina ’ house before there was insulation,” Harrod said. “I was bundled up in hats, gloves and coats, making sure my hands didn’t shake.”

Leigh Rosser was similarly nonplused while describing his biggest challenge as design fabrication lead. Problem: How to get a dragon and a cloud to fly above a grand staircase in “ My Father’s Dragon .” Solution: “It’s really simple, conceptually” — it didn’t sound simple — “but we’re dealing with weight in the thousands of pounds, mounted up high. We make up things that haven’t been done before, or at least that I’m not aware of.”

Attention to detail extends to floor-bound exhibits. The utensil drawer in “Blueberries for Sal” holds Pete Cowdin’s mother’s egg whisk alongside a jar containing a baby tooth that belonged to Cowdin and Pettid’s oldest daughter, Sally. The tooth is a wink at “ One Morning in Maine ,” an earlier Robert McCloskey book involving a wiggly bicuspid — or was it a molar? If dental records are available, Cowdin and Pettid have consulted them for accuracy.

“With Pete and Deb, it’s about trying to picture what they’re seeing in their minds,” said Brian Selznick , a longtime friend who helped stock the shelves in the Lucky Rabbit. He’s the author of “ The Invention of Hugo Cabret ,” among many other books.

Three months ago, the grotto looked like a desert rock formation studded with pink Chiclets. The burrow, home of Fox Rabbit, the museum’s eponymous mascot, was dark except for sparks blasting from a soldering iron. The floor was covered with tiny metal letters reclaimed from a newly-renovated donor wall at a local museum.

Cowdin and Pettid proudly explained their works-in-progress; these were the parts of the museum that blossomed from seed in their imaginations. But to the naked eye, they had the charm of a bulkhead door leading to a scary basement.

When the museum opened to the public, the grotto and the burrow suddenly made sense. The pink Chiclets are books, more than 3000 of them — molded in silicone, cast in resin — incorporated into the walls, the stairs and the floor. They vary from an inch-and-a-half to three inches thick. As visitors descend into the Rabbit Hole, they can run their fingers over the edges of petrified volumes. They can clamber over rock formations that include layers of books. Or they can curl up and read.

Dennis Butt, another longtime Rabbit Hole employee, molded 92 donated books into the mix, including his own copies of “ The Hobbit ” and “ The Lord of the Rings .” He said, “They’re a little piece of me.”

As for the metal letters, they’re pressed into the walls of a blue-lit tunnel leading up a ramp to the first floor. They spell the first lines of 141 books, including “ Charlotte’s Web ,” “Devil in the Drain” and “ Martha Speaks .” Some were easier to decipher than others, but “Mashed potatoes are to give everybody enough” jumped out. It called to mind another line from “A Hole is to Dig,” Ruth Krauss’s book of first definitions (illustrated by a young Maurice Sendak ): “The world is so you have something to stand on.”

At the Rabbit Hole, books are so you have something to stand on. They’re the bedrock and the foundation; they’re the solid ground.

Cowdin and Pettid have plans to expand into three more floors, adding exhibit space, a print shop, a story lab, a resource library and discovery galleries. An Automat-style cafeteria and George and Martha -themed party and craft room will open soon. A rooftop bar is also in the works.

Of course, museum life isn’t all happily ever after. Certain visitors whined, whinged and wept, especially as they approached the exit. One weary adult said, “Charlie, we did it all.”

Then, “Charlie, it’s time to go.”

And finally, “Fine, Charlie, we’re leaving you here.” Cue hysteria.

But the moral of this story — and the point of the museum, and maybe the point of reading, depending on who you share books with — crystallized in a quiet moment in the great green room. A boy in a Chiefs Super Bowl T-shirt pretended to fall asleep beneath a fleecy blanket. Before closing his eyes, he said, “Goodnight, Grandma. Love you to the moon.”

Elisabeth Egan is a writer and editor at the Times Book Review. She has worked in the world of publishing for 30 years. More about Elisabeth Egan

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