How to create a pitch deck (and the 10 slides you need)

How to create a pitch deck (and the 10 slides you need)

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In the high-stakes world of startups, a pitch deck presentation is often the deciding factor for securing investment, whether in high-pressure situations like Shark Tank or pre-seed pitching rounds. With limited time to make a first impression, the quality of your pitch deck is crucial in leading to that all-important follow-up meeting with investors or VCs.

In this article, we’ll guide you through how to create a pitch deck and the ten essential slides you need. We’ll also explain what makes a good pitch deck (including examples), the 10/20/30 rule, and how to avoid common mistakes.

Success in entrepreneurship isn’t just about hard work, luck, and timing. It’s also about successfully convincing others to invest in your vision, whether you’re seeking funding, advice, mentorship, or partnerships. A great pitch deck will be your essential tool in persuading investors. Let’s get started!

What is a pitch deck?

A pitch deck is a slideshow presentation that succinctly conveys your business idea, market opportunity, and value proposition. Startup founders and entrepreneurs commonly use them to present their business ideas, products, or services, also known as a business or investor deck. It is necessary in securing funding, attracting partnerships, and closing deals.

With a concise format of 10 to 20 slides, this visual tool effectively conveys a business idea and its potential to help entrepreneurs connect with investors, clients, or partners. Suppose your pitch catches the interest of potential investors. In that case, there will likely be an in-depth next meeting (i.e., the start of the actual pitching process).

💡 The most common formats for pitch decks are PowerPoint slides, Google Slides, or Apple Keynote presentations.

Purpose of a pitch deck

The purpose of a pitch deck is to clearly and quickly communicate your business’s potential. Used in fundraising pitches, idea support, and forming strategic partnerships, it provides a visual snapshot of your business idea and its market viability.

Pitch decks are not only used by startups but also in a variety of other settings. The structure of your slides should enable potential investors to grasp your business idea’s potential quickly.

Types of pitch decks:

  • Branding or marketing plan
  • Fundraising
  • Film & TV

The 10-20-30 rule for slideshows

10-20-30 rule for slideshows

The 10-20-30 rule, coined by venture capitalist Guy Kawasaki, offers a structured approach to creating effective PowerPoint pitch decks. This rule is a favorite among startups but applies to all types of presentations. It includes:

  • Keeping to just 10 slides.
  • Limiting the presentation to 20 minutes.
  • Ensuring a font size of at least 30 points.

However, sticking to 10 slides isn’t always the optimal approach for everyone. As David from NextView VC reminds us, it’s crucial to present in a manner that feels authentic to you. Treat pitch deck templates as flexible starting points, and tailor them to highlight the uniqueness of your startup.

What should be in a pitch deck

A pitch deck should concisely outline your business idea, market, strategy, finances, team, and funding needs in an engaging story. You should use between 10 and 20 slides depending on your needs and audience.

In the next section, we’ll guide you through creating each slide.

The 10 most important slides in an investor deck:

  • Business overview: A brief introduction to the business, including the mission and vision.
  • Problem statement: Identify the problem or need in the market the business intends to solve.
  • Solution slide: The product or service offered by the business as a solution to the identified problem.
  • Market size and analysis: Information about the target market and industry, including size, growth potential, and customer demographics.
  • Product and business model: How the business plans to make money, including the product and pricing strategy.
  • Go-to-market plan: The approach to promoting the product or service and acquiring customers.
  • Competitors: A look at the competitive landscape and how the business differentiates itself from competitors.
  • Financials: Financial projections and current financial status.
  • Team: Information about the key team members, their roles, and their experience.
  • Ask: The specific funding request and how it will be used to grow the business.

Now that we’ve covered the basics, we’ll move on to how to create a pitch deck.

How to create a pitch deck

We’ll take a step-by-step approach to making the essential 10 slides in a pitch deck. It will cover the most critical aspects of your business idea and pitch presentation. You may add more slides as you go, but let’s start by looking at each of these 10 slides, their purpose, and what information should be included.

Slide 1: Business overview

The first slide of your pitch deck will set the tone for the rest of the presentation. The business overview (title slide) should briefly capture the core of your idea and stand out to investors.

  • Include your logo.
  • title slide
  • Name of your idea, business, or startup.
  • Summarize your concept into a catchy headline.

Slide 2: Problem

Use this slide to lay the groundwork of your pitch by focusing on the problems or pressing needs that your business addresses. Highlight the market gap and illustrate why it’s an important opportunity.

  • Present the problem your business solves in the form of a problem statement.
  • Emphasize its relevance to your audience.
  • Back up your points with solid data like market statistics or instances of current inefficiencies.

Slide 3: Solution

The solution (or value proposition) slide should address each problem mentioned in the previous slide. There could be many ways to solve a problem, so clarify how your solution benefits your target segment.

  • The value proposition of your product or service.
  • What sets it apart from competitors.

Slide 4: Market size

This slide should provide a clear picture of the market analysis and landscape based on your research. Illustrate the scale of the market you’re targeting or part of, demonstrating growth prospects and business opportunities. Key points to include:

  • Break down the market opportunity into TAM, SAM, and SOM.
  • Note any important market trends.
  • Use visual aids like charts or graphs to effectively depict market size and trends.

Slide 5: Product & business model

Summarize your product and business model in this slide to show how you will make money, scale, and be profitable.

  • Highlight your product’s main features or services.
  • Add visuals like screenshots or images for clarity.
  • Detail your revenue streams, cost structure, and pricing strategy.

Be ready to explain any challenges within your business model and your solutions.

Slide 6: Go-to-market strategy

The go-to-market (GTM) slide outlines your strategy for entering the market and acquiring new customers. Explain how you will distribute your product or service and reach your target audience.

  • Outline each phase of your GTM strategy.
  • Define your ideal customer or buyer persona and how you provide value to them.
  • Explain your sales and marketing approaches to reach customers.

Having a good idea or product isn’t enough to convince investors. They need to know if you have a viable, thought-out strategy to reach and serve the target market.

Slide 7: Competitive analysis

Demonstrate your understanding of the market and the competition in this slide by providing data and market research. Offer data-driven research to map out the competitive landscape, including:

  • Identification of major competitors and alternatives.
  • Specify your unique selling proposition (USP) and competitive advantage.
  • Strategy and positioning against competitors.

Be straightforward in this slide and reassure investors that you are aware of your competition and have a plan to achieve and maintain a competitive edge. You could mention potential challenges, risks, or disruptors.

Slide 8: Team

Many investors often consider the team behind a startup as one of the most critical factors in their decision-making process. A study done on over 21,000 startup founders suggests that the founder’s personality – or the combined personalities of the founding team – is paramount to entrepreneurial success.

  • Include all founders, management, and advisors.
  • Roles and responsibilities.
  • Highlight key skills and relevant experience.
  • Mention any meaningful connections.

The team slide has to instill confidence in potential investors that this is the right team for the job, even if you are a solo founder.

Slide 9: Financials

This is a critical slide where investors may spend the most time reading to get a glimpse into the business idea’s financial feasibility and potential return. Describe how you plan to generate revenue and your pricing strategy. Each startup will show different financial figures based on their stage.

Basic financial data:

  • Income statement
  • Sales forecast
  • Expenses and burn rate
  • Profitability
  • Market size (Total Addressable Market, Serviceable Available Market, Serviceable Obtainable Market)
  • Projected revenue growth for at least three years.

Other KPIs you may include:

  • Customer acquisition cost (CAC)
  • LTV/CAC ratio (indicates how sustainable the business model is)
  • Customer growth

Coming up with these figures demonstrates your financial acumen and your understanding of the key metrics that drive business success.

Slide 10: Ask

The last slide should wrap up the pitch with a snapshot of your current standing, any accomplishments, a timeline, and the use of funds.

  • The current state of affairs (growth, market share).
  • State the amount of funding needed and how you plan to use it.

Investors want to know if your startup/idea is worth investing in, so show them evidence of progress, past successes, or the potential for future success.

What makes a good pitch deck?

A good pitch deck gets your point across to investors and captures their attention. Successful pitch decks are clear, focused, and persuasive. Many investor pitch decks follow a similar structure because they give investors a snapshot of a business’s investment potential.

These are traits of a good pitch deck:

✅ Concise and clear, without fluff or distracting details.

✅ Focused on telling the story of the startup/idea and its potential.

✅ Structured with a logical flow. Each slide supports the overall narrative.

✅ Persuasive , backed by data, research, and appropriate graphs and charts.

💡 Save time by using an AI pitch deck presentation maker like SlidesAI

Best pitch deck examples

Here are some of our favorite pitch deck presentations. The best pitch decks balance detailed information with simplicity. Take a look at these pitch deck examples across different stages of funding:

Airbnb pitch deck (Pre-seed)

Airbnb pitch deck

LottieLab pitch deck (Seed)

LottieLab pitch deck

Copy.AI pitch deck (Series A)

Copy.ai pitch deck

Wanderlist pitch deck (Series B)

Wanderlist pitch deck

Crunchbase pitch deck (Late stage)

Crunchbase pitch deck

💡 Check out more free pitch deck templates here .

Top 3 mistakes to avoid with your pitch deck

These common mistakes can diminish the impact of your presentation. Strive for a balance between thorough information and simplicity for maximum impact.

Mistake 1: Overemphasizing aesthetics

Overdesigning your slide deck can detract from your core message while pitching. In most cases, it is safe to leave out PowerPoint animations and excessive graphics. Use brand colors if possible; any image, graph, or chart you include should directly support your narrative.

💡 Pro tip: Maintain a consistent visual theme and leave out flashy design elements.

Mistake 2: Overloading information

It’s natural to want to share a lot of information on each slide, but doing so can make it harder for your audience to tell what’s important. VCs hear hundreds of pitches each year – you need more clarity in your pitch to catch their interest within your allocated time. Focus on the key information and overall structure of the pitch deck presentation.

💡 Pro tip: Prioritize clarity and conciseness to make a lasting impact.

Mistake 3: Lack of personalization

Pitch deck templates are a great starting point, but remember to tailor your pitch and content to your audience. Investors differ in their interests and priorities. Understanding what your audience value can significantly improve your pitch’s impact.

💡 Pro tip: Find out what resonates with your audience and include or address them in your deck.

A thoughtfully prepared pitch deck is essential for securing investment. View your pitch deck as a brief yet compelling introduction to your startup’s potential, aiming to secure further discussions and, ultimately, funding. By adhering to the 10-slide structure recommended in this article, you can effectively convey your business vision, introduce your team, emphasize your market edge, and outline your financial forecasts.

Organize your slides to ensure your business concept is easily understood. Be succinct and clear, and align your content with what investors typically seek. Steer clear of common pitfalls like cramming slides with information or not customizing your deck to align with investor interests. Wishing you success!

Frequently Asked Questions

Is a pitch deck the same as a business plan.

A pitch deck and a business plan are not the same. While a pitch deck visually presents key aspects of your business idea, a business plan is a comprehensive written document that outlines all aspects of your business. A pitch deck can summarize your business plan but cannot replace it.

What happens after a successful first pitch?

Pitch deck guides often focus on the initial meeting with venture capitalists, but that’s just the start. Investment decisions involve multiple meetings, due diligence, negotiations, and paperwork. As NextView VC’s David Beisel puts it, “The purpose of all venture capital meetings is to get another meeting.” Read more about what to expect after a successful first pitch .

What about other slides, like the traction slide?

Traction slides are to showcase proof of any progress, achievements, and market acceptance. For early-stage startups, including pre-seed, traction might not necessarily mean revenue. It can be any evidence that validates your business idea and market demand, such as user sign-ups.

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What is a Pitch Deck Presentation? and how to create one

A beginner’s guide to the pitch deck meaning

This article will guide you through understanding what is a pitch deck presentation, and empower you to create a compelling one that aligns with your company goals.

What is pitch deck?

A pitch deck is a 10-20 slide business presentation designed to give a short summary of your company, your business model, your traction, and your startup vision. A pitch deck can be used for several purposes, from trying to get a meeting with an investor, to presenting in front of an audience during a demo day.

Different scenarios and time constraints allow adding more or less information, but the basic structure remains similar. The pitch deck definition can be summarized as the following: the story of a startup, its milestones, and its ability for exponential growth.

The story of a startup, its milestones, and its ability for exponential growth.

When do you need a pitch presentation?

A pitch deck is usually needed at several stages of a startup’s life. Most US accelerator programs will require you to submit a pitch deck of your company as part of the initial screening process. If you’re admitted to one of these programs, they will also have what is called “pitch practice” that basically consists of pitching sessions where the founders of each startup take turns and rehearse presenting their deck out loud. These sessions are meant to prepare founders for the accelerator demo day, where all companies from the batch present in front of an audience of stakeholders including investors and program managers.

The most common use of a presentation deck, however, is when companies decide to raise venture capital from investors. It has become an industry standard to use a pitch deck when having interactions with investors, whether as a send-out document that is shared prior to meeting in person or to go over your value proposition if you get an actual meeting with them. This deck presentation serves a dual purpose: it allows investors to quickly go over your business proposal in a way that’s easier for them to assess the investment opportunity, but it also forces you to think about the building blocks of your company and pen down key pieces of information about your startup.

What should be in a Pitch Deck Presentation?

A number of authors, venture capitalists, startup founders and evangelists have created different versions of what they consider required elements to successful pitching presentations. Most of them agree on the following:

Pitch Deck Structure:

  • Product/Features
  • Market Size
  • Business Model
  • Competition
  • Go-To-Market
  • Traction / Milestones
  • Fundraising/Use of Funds‍

how to create a pitch deck presentation

These core sections actually follow a deliberate structure that goes from general to specific, from providing the context for the business opportunity to explaining why this company can fill in a market gap.

If you’re looking for pitch deck examples you can check out our curated gallery of pitch deck templates here .

While this structure is pretty much a common denominator in the startup ecosystem, it is worth noting that companies at different stages will adapt their storytelling to better fit their strengths. Because they have little to no traction, early-stage startups usually rely more heavily on the problem-solution sections, the market opportunity, and being first-to-market. Later-stage companies on the other hand bet more aggressively on showcasing their revenue traction, their financials, and the ability to grow the business if more capital is injected into the business.

Regardless of the size of the company or the milestones to date, the ultimate goal of a pitch deck presentation is to provide a blueprint for how the startup works, its strengths, and future growth opportunities.

The ultimate goal of a pitch deck presentation is to provide a blueprint for how the startup works, its strengths, and future growth opportunities.

how to create a pitch deck presentation

Are there different types of pitch decks?

More than different pitch decks per se, there are different types of pitching needs or scenarios, and so the basic narrative is adapted to fit different time constraints and content requirements. There’s no universal rulebook when it comes to pitch deck types, but here are some of the most common pitch deck types:

  • Elevator pitch deck: a super summarized version of your pitch deck. As the name suggests, the idea is that this pitch should be delivered during an elevator ride with an investor. While this is obviously figuratively speaking, elevator pitches are usually covered in 2-3 minutes, they should leave out any granularity, and they should focus on the most essential pieces of information.
  • Demo day pitch deck: typically a little longer than an elevator pitch, but similarly falling under the short-ish side of the spectrum. Demo days usually jam together entire batches of startups and thus constrain each founder to keep their presentation under 5 minutes or so. They are usually presented in large auditoriums so they should have as little text as possible and make things more visually appealing by means of photos/images.
  • Full investor deck: This is what you would normally find when looking for whats a pitch deck. This is the archetypical pitch deck , and the most widely used. It is a full-length presentation that showcases your company for an investor to review and assess your fundability. This is a more in-depth look at all the aspects of your startup, from business model and go-to-market strategy to financial projections and fundraising needs. These decks usually range from 15-20 slides, and they provide a full picture of your business. These decks are sometimes shared so people can review them without a presenter, so they allow the addition of more information. They can also be used to guide an in-person meeting and help the founder highlight traction data that would otherwise be trickier to explain verbally. ‍
  • Investor data room: An investor data room is a digital compilation of all the due diligence of a startup as the closing of an investment approaches It extends beyond the pitch deck and covers other important documents that validate your company’s credibility and support the information shared throughout the deck. When an enterprise wants to buy a company, this information helps investors ensure everything is in order. In the investor data room, investors check that everything you pitch is real: your legal structure, your contracts, stock vesting agreements, trademarks, and financial data. For more information on this topic, you can check this article .

how to create a pitch deck presentation

What makes a good pitch deck?

A good pitch deck successfully combines these key ingredients:

  • Good story structure - storytelling arch: When it comes to pitch decks, the order in which you present your information is almost as important as the actual information on the slides. The information should follow a sequence that makes sense to grasp the full scope of your business. Most, if not all of the storytelling best practices for public speaking apply to the context of telling business stories. ‍
  • Easily understandable: Closely related to the previous point, the information on the slides should be easy to understand and follow. This means the information should be phrased in a way that even someone who’s not familiar with your industry can still understand the value proposition. A lot of tech companies fall into the trap of including technical jargon in order to sound more knowledgeable or gain credibility, but this usually backfires in making the information less accessible. Keep things simple and don’t overcomplicate your message. ‍
  • Human-centered & relatable: It’s tempting to focus too much on the solution you created and give lengthy explanations of your product’s features and capabilities. The reality is that the best product is meaningless if it doesn’t solve a real human problem. Make things relatable by providing proof of the user pain points, and how your solution improves their lives. If your audience can’t relate to the problem, it’s going to be hard to convince them of your solution. ‍
  • Compelling visual resources: While the content of the presentation is important, it is also critical to pair up this information with visually appealing imagery in order to make the slides more engaging. People get bored easily and a graphically rich presentation can help the viewers make a better connection with the information that is being delivered. We process images faster and easier than text, which is an abstract form of communication. Leverage this in your favor by making striking slides that elevate the content in them. ‍
  • Traction-oriented slides: The best pitch decks bet on traction more heavily than any other content on the deck. This is because nothing provides more credibility to a business than showing the data of actual paying customers. ‍
  • A healthy, exponentially growing business: The simplest (but hardest) truth about making a pitch deck is that the best ones usually depend on a company’s performance. A revenue-generating business, a low-churn product, a company with exponential growth and healthy engagement with its users… these are the things that spark investor interest. The hard truth about the startup world is that investors want to 10x their investment, and despite having a reputation for being risk-takers, their real expectation is to have returns on their investment.

A pitching presentation is a great tool for both founders and investors to evaluate business opportunities together. It forces you to tell the story of your company in a comprehensive way, and it allows potential investors to learn about your startup in a framework that they’re familiar with.

It lets you convey the market opportunities you’re business has found, and provides the medium to explain how your product and business model are the key to unlocking massive scale and ROI.

I hope this article has been able to answer what is a deck in business. Feel free to check out other articles in our blog that cover pitch deck basics.

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30+ Best Pitch Deck Examples, Tips & Templates

By Ryan McCready , Jul 04, 2023

30+ Best Pitch Deck Examples, Tips & Templates Blog Header

A startup is, by definition, a fast-growing company. And to grow you need funding.

Enter the pitch deck.

Haven’t created a winning pitch deck before? No worries. You’ll find a ton of pre-made pitch deck templates and designs inspired by the examples throughout.

Then, use Venngage’s Presentation Maker to easily edit the templates — no technical expertise required.

A well-designed pitch deck is vital to convincing investors that your company has massive growth potential, so you can get the resources you need to scale.

In this post, we’ll look at the best startup pitch deck examples from heavy-hitters such as Guy Kawasaki, Airbnb, Uber and Facebook. We’ll also uncover the secrets of their successful startup pitch decks, and how you can leverage them to attract investor dollars, bring on new business partners and win new client contracts.

 Table of contents (click to jump ahead):

  • What is a pitch deck?

What is the purpose of a pitch deck?

What makes a good pitch deck, best pitch deck examples & sample pitch deck templates, what is the difference between a pitch deck vs business plan, pitch deck faq, create a pitch deck in 4 easy steps, what is a pitch deck .

A pitch deck is a presentation created to raise venture capital for your business. In order to gain buy-in and drum up financial support from potential investors, these presentations outline everything from why your business exists, to your business model, progress or milestones , your team, and a call-to-action.

The best startup pitch decks can help you:

  • Prove the value of your business
  • Simplify complex ideas so your audience can understand them (and get on board)
  • Differentiate your business from competitors
  • Tell the story behind your company to your target audience (and make that story exciting)

What is a pitch deck presentation?

On the other hand, a pitch deck presentation is an opportunity for entrepreneurs, startups and businesses to effectively communicate their ideas, products or services.

The purpose of a pitch deck presentation can be to generate interest, secure funding, form partnerships or gain clients. A well-crafted pitch deck can greatly support a pitch deck presentation by effectively conveying the key messages, engaging the audience , and enhancing the overall impact of the presentation.

Great. Now let’s take a look at the elements of a good pitch deck.

To summarize, some of my favorite pitch deck design tips include:

  • Adding icon headers to your most important insights
  • Use similar charts and graphs for easy comparisons across slides
  • For longer pitch decks, switch up the slide layouts
  • Pick a consistent theme for your presentation background images
  • Don’t just list your ideal users, create visual personas
  • Use a timeline to show how your company has grown
  • Always do the math for your audience

Now let’s take a look at some of the best startup pitch deck examples out there. 

1.  Sequoia capital pitch deck

How much did they raise? Sequoia Capital is actually a Venture Capital firm. According to TechCrunch , they’ve raised almost $1B for later-stage U.S. investments.

Key takeaway : “If you can’t tell the story of the company in five minutes, then you’re either overthinking it or you haven’t simplified it down enough.” – Mike Vernal, Sequoia Capital

VC firm Sequoia Capital has its own  10-slide pitch deck format to rival Guy Kawasaki’s famous example that we’ll take a look at a little later on. Its highly-curated, clarified format shines a spotlight on innovative ideas.

As the video above suggests, effectively communicating your mission, not just listing features, is key. Below is our take on the Sequoia Capital pitch deck example; you’ll find it clean, clear and easy to create.

Sequoia Capital pitch deck

Design tip : Click the blue background and select a new color from our color wheel (or one of your own brand colors via My Brand Kit, available with Venngage for Business ) to create a pitch deck with your branding.

Related:  How to Make Successful Financial Pitch Decks For Startups

Blue and pink iconics pitch deck

Ready to try it for yourself? Add a pop of color to your version of the Sequoia pitch deck template with this pink and blue slide deck. The contrasting colors will make your information stand out.

Blue Pink Iconics Pitch Deck Template

2. Airbnb pitch deck

How much did they raise?  $20k at three months and $600k at eight months (seed), according to Vator .

Key takeaway: A large marketplace, impressive rate of traction and a market ready for a new competitor are the factors which made Airbnb stand out early on, says Fast Company. The organization’s slide deck clearly demonstrates these points.

Your pitch deck should explain the core information in your business plan in a simple and straightforward way. Few startups have done this as well as Airbnb.

We’ve re-designed Airbnb’s famous deck as two light and airy sample pitch deck templates. The focus here is on engaging visuals, with minimal text used.

Airbnb fundraising slide deck

This type of deck is also called a demo day presentation .  Since its going to be viewed from a distance by investors while you present, you don’t need lots of text to get your message across. The point is to complement your speech, not distract from it.

Another great thing about Airbnb’s fundraising slide deck format is that every slide has a maximum of three sections of information:

Airbnb Pitch Deck

As one of the most popular presentation layouts , the rule of three design principle has been drilled into my head. And for good reason!

Here’s one of the slides that demonstrates why this pitch deck design tip works:

Airbnb Pitch Deck Template

VIDEO TUTORIAL:  Learn how to customize this pitch deck template by watching this quick 8-minute video.

Minimalist Airbnb pitch deck template

This simple sample pitch deck template is clean and incredibly easy to customize, making it perfect for presentation newbies.

Don’t forget to insert your own tagline instead of the famous “Book rooms with locals, rather than hotels” slogan. Hint: your tagline should similarly convey what your business offers. Airbnb’s pitch deck offers up tantalizing benefits: cost savings, an insider’s perspective on a location and new possibilities.

Minimalist Airbnb Pitch Deck Template

Design tip : Click the text boxes in our online editor and add your own words to the pitch decks. Duplicate slides you like, or delete the ones you don’t.

Related:  How to Create an Effective Pitch Deck Design [+Examples]

3. Uber pitch deck

How much did they raise? $1.57M in seed funding in 2010, reports Business Insider .

Key takeaway : Successful pitch decks clearly highlight the key pain point (the inefficiency of cabs) and a tantalizing solution (fast, convenient 1-click ordering).

Uber co-founder Garrett Camp shared the company’s very first pitch deck from 2008 via a  Medium post .

While there’s a surprising amount of text, it still manages to hit on every major part of their business plan succinctly — including key differentiators, use cases and best/worst-case scenarios.

Want something similar? We’ve updated the classic Uber pitch deck template with a sharp layout:

Uber investor deck

Uber Pitch Deck

Many of the best pitch deck presentations out there are rather brief, only covering a few main points across a handful of slides. But sometimes your deck needs to provide more information.

There’s nothing wrong with having a longer investor pitch deck, as long as you switch up the slide layouts throughout — no one wants to see basically the same slide (just with different metrics or points) 25 times over.

This sample pitch deck template we created based on the infamous Uber deck has 20 or more slides and a diversity of layout options:

Uber-Startup-Deck-Template-Best-Pitch-Deck-Examples-1

Design tip : Replace the photos with your own or browse our in-editor library with thousands of free professional stock images. To do so, double click any image to open our “replace” feature. Then, search for photos by keyword.

Blue Uber slide deck

In this navy version of the Uber pitch deck template, we’ve added bright colors and creative layouts.

Again, it’s easy to swap out the icons in our online editor. Choose from thousands of free icons in our in-editor library to make it your own.

Blue Uber Pitch Deck Template

Related : 9 Tips for Improving Your Presentation Skills For Your Next Meeting

4. Guy Kawasaki pitch deck

How much did they raise?  Guy Kawasaki’s Garage Capital raised more than $315 million dollars for its clients, according to one estimate .

Key takeaway : Avoid in-depth technical discussions in your pitch deck. Focus on the pain point you’re solving, how you’ll solve it, how you’ll make money and how you’ll reach custvomers.

Guy Kawasaki’s 10 slide outline is famous for its laser focus. He’s renowned for coining the 10/20/30 rule : 10 slides, 20 minutes and no fonts smaller than 30 point.

While you may be tempted to include as much of your business plan as possible in your pitch deck, his outline forces you to tease out your most important content and engage investors or clients within a short time span.

We’re recreated his famous outline in two winning templates you can adapt and make your own:

Gradient Guy Kawasaki pitch deck

This clean pitch deck template has all the sections you need and nothing you don’t.

Kawasaki’s format steers you towards what venture capitalists really care about : problem/solution, technology, competition, marketing plan, your team, financial projections and timeline.

Gradient Guy Kawasaki Pitch Deck Template

Read our blog post on persuasive presentations for more design and speaking tips.

Design tip : Quickly add in charts and graphs with our in-editor chart maker. You can even import data from Excel or Google sheets.

Blue Guy Kawasaki pitch deck

This more conservative pitch deck template design keeps all the focus on the core information.

Remember: opt for a 30-point font or larger. This will force you to stick to your key points and explain them clearly. Anything smaller, and you’ll risk losing your audience — especially if they’re busy reading while tuning out what you’re actually saying.

Blue Guy Kawasaki Pitch Deck Template

Related:  10 Business Pitch Examples for Your Next Client Meeting

5. Buffer pitch deck

How much did they raise?  $500k, according to Buffer’s co-founder Leo Widrich .

Key takeaway : The traction slide was key for Buffer: it showed they had a great product/market fit. If you have great traction, it’s much easier to raise funding.

What’s interesting about Buffer’s pitching process was the issue of competition, as that’s where many talks stalled. Investors became confused, since the social media landscape looked crowded and no one was sure how Buffer differed.

Eventually, they created this slide to clear the air:

Buffer Pitch Deck Slide

To be frank, I’m still confused by this addition to the Buffer pitch deck, but perhaps their presentation would have cleared things up.

In any case, we’ve recreated Buffer’s pitch deck with its own traction, timeline and competitor slides, plus a clean new layout and some easy-to-customize icons:

Buffer Pitch Deck Template

Design tip : don’t forget to add a contact slide at the end of your pitch deck, like in the business pitch example below.

Simple Marketing Presentation - Best Pitch Deck Template

Because sometimes you’re going to pitch to a small room of investors. Other times, it will be to an auditorium full of random people in your industry. And I can guarantee that not everyone is going to know your brand off the top of their head.

You should make it extremely easy for people to find out more info or contact your team with any questions. I would recommend adding this to the last slide, as shown below.

Modern Marketing Pitch Deck Template

Alternatively, you could add it to the slide that will be seen the longest in your pitch deck, like the title slide. This will help anyone interested write down your information as event organizers get things ready.

Related:  Creating a Pitch Deck? 5 Ways to Design a Winner

6. Facebook pitch deck

How much did they raise? $500K in angel funding from venture capitalist Peter Thiel (first round).

Key takeaway : If you don’t have revenue traction yet, lean heavily on other metrics , like customer base, user engagement and growth.  Use a timeline to tell a story about your company.

The best pitch decks tell the real story about your company or brand. You should not only want to sell the audience on your product but also on the hard work you’ve done building it from the ground up.

Design tip: Try data visualizations to relay a company or product timeline . Since people are familiar with the format and know how to read them quickly, you can convey the information impactfully and save room while you’re at it.

Here, Facebook’s classic pitch deck shows the incredible schools that’ve already signed on and describe when future launches will happen.

The sample pitch deck template featured below shows another example of a company or product timeline . This would have been a great fit in the Facebook pitch deck, don’t you think?

Investor Pitch Deck Template

Plus you can summarize a ton of information about your brand on a single slide. Check out how well the timeline fits into this pitch deck template below:

Startup Pitch Deck Template

If the designer wouldn’t have used a timeline, the same information could have been spread over five or six extra slides! Luckily, Venngage’s timeline maker can help you visualize progress across a period of time without any design experience required.

7. TikTok Pitch Deck

Tik Tok Pitch Deck

How much did they raise? $150.4M in funding in 2014 (back when TikTok was called Musical.ly), says Crunchbase .

Key takeaway : Use icons as visual anchors for written information.

(The full slide deck is available to Digiday subscribers , though you can view some of the key slides in this Medium post . Keep in mind: this TikTok pitch deck was created for potential advertisers, not investors. No other TikTok pitch decks are publicly available.)

What TikTok does really well in the above example is use icons as visual anchors for their stats. (I could write a whole article about using icons in your presentations correctly. There are so many ways you can use them to upgrade your slides.)

If you’re not sure what I’m talking about, just look at the slide deck template below.

Purple Startup Pitch Deck Template

Each of the main points has an icon that gives instant visual context about what the stat is about to the audience. These icons draw the eye immediately to these important facts and figures as well.

Design tip: Remember to use icons that have a similar style and color palette. Otherwise, you run the risk of them becoming a distraction.

8. Y Combinator pitch deck

Y Combinator Pitch Deck

How much did they raise? This startup accelerator has invested in over 3,500 startups to date, according to the company website . They state their combined valuation nears $1 trillion.

Key takeaway : Create clear, concise pitch deck slides that tell a story investors can understand in seconds.

The classic Y Combinator pitch deck is incredibly simple, and for good reason. Seed stage companies can’t provide much detail, so they should focus on telling a story about their company.

That means your slides should tell a story investors can immediately understand in a glance.

Note that one of Y Combinator’s key components is the problem (above) and solution (below) slides.

Y Combinator Pitch Deck

Explaining how your startup is going to solve a pain point is a vital part of any slide deck. According to Y Combinator , startups should use the problem slide to show the problem your business solves, and how this problem currently affects businesses and/or people. Additionally, if you’re starting a new startup, forming an LLC could be a great choice to launch your business in the right direction.

Without that information, investors are going to be left with more questions than answers.

Blue Investor Presentation - Best Pitch Deck Examples

The solution slide should show the real-world benefits of your product/service. I recommend using data visualization to show traction, like the chart above, with a couple of notes for context.

To ensure your problem and solutions slides are easily understood, use a similar layout for both, as shown below.

Investor Pitch Deck Template

This will help the audience quickly recall the main problem you want to solve, and connect it to your solution (even if the slides are separated by a few other points or ideas).

9. Front pitch deck

Front Startup Presentation - Best Pitch Deck Examples

How much did they raise ? $10M in Series A funding

Key takeaway : Use a simple flowchart to visualize a problem your product/service solves.

Not everyone is going to be able to explain their problem and solution as succinctly as the previous examples. Some will need to take a unique approach to get their point across.

That’s why I want to highlight how Front masterfully communicated the problem to be solved. They likely realized it would be a lot easier (and cleaner) to create a flow chart that visualizes the problem instead of text. (Did I mention you can make your own flowcharts with Venngage?)

Also, I really like how they distilled each down to a single phrase. That approach, combined with the visuals, will help it stick in investors’ minds as one of the best pitch decks.

Here’s another example pitch deck that uses a chart to convey their problem/solution:

Simple Marketing Pitch Deck Template

It splits the competition slide right down the middle to illustrate the differences. It also shows exactly how the processes differ between the two entities using mini flowcharts.

Helping the audience make the right conclusions about your company should be an important part of your pitch deck strategy. Without saying a word, the visual choices you make can greatly impact your message.

Colorful Creative Presentation - Best Pitch Deck Examples

10. Crema pitch deck

Investor Pitch Deck Example

How much did they raise? $175K in seed funding .

Key takeaway : Choose background images carefully — making sure they have a similar color palette.

The best pitch decks keep things consistent, mainly because there are so many moving parts in any presentation. You want each of your slides to feel like they’re connected by a singular feeling or theme. An out-of-place presentation background image can throw that off.

Keeping things consistent when you use a solid background color or pattern isn’t hard. But things can get tricky if you want to use different photos for your backgrounds.

However, if you pick presentation background images that have a similar color palette, you’ll be fine. Check out the images Crema used in their startup pitch deck below:

Startup Best Pitch Deck Example

If you’re struggling to find exactly the same colored photos, you can use a color filter to make things more uniform.

11. WeWork pitch deck

WeWork Pitch Deck - Best Pitch Deck Examples

How much did they raise? $6.9M in seed funding in 2011, says Crunchbase .

Key takeaway : Put your metrics on display.

The behemoths at WeWork still have one of the best software pitch decks, despite recent troubles (layoffs, and a valuation that dropped from $47 billion to $2.9 billion).

In fact, this investor pitch deck actually helped them raise money at a $5 billion valuation.

My favorite thing from this is how their key metrics are on the second slide. They waste no time getting down to business!

Minimalist White WeWork Pitch Deck Example

A lot of the time brands hide these metrics at the end of their presentation, but WeWork made sure to put it front and center in their slide deck.

This approach puts the audience in a positive state of mind, helping them be more receptive to the pitch.

12. Crew (Dribble) pitch deck

How much did they raise? $2M in seed funding

Key takeaway : Start your presentation with a simple statement to set the tone.

Sometimes you have to set the mood of the room before you jump into your slide deck. A simple way to do this is by adding a powerful statement or famous quote at the beginning of your slides.

This may sound cliche, but the creatives over at Crew (now Dribbble ) used this approach well in their pitch presentation.

Crew Startup - Best Pitch Deck Examples

By claiming that every business is an online business, they instantly change the way that people think about the business sector.

Additionally, the designers used this straightforward statement to set up the rest of the presentation. In the next few slides, the potential market is explained. Without the statement, I don’t think these numbers would be as impactful.

Let’s take a look at the graphs and charts the Dribble team used in their slide deck. In the below business pitch example, you can see that the line charts use the same color palette, size, and typography.

Crew Startup - Simple Pitch Deck Examples

One of my favorite tips from my presentation ideas roundup article states you should never make the audience do the math.

You can also use this mantra when you’re adding data visualizations to your slides. Make each slide extra easy to consume, as well as, easy to compare to other visualizations.

Below the pie charts use the exact same color palette, size, and typography as well:

Crew Startup Pitch Deck

If the designers would have used a different example, the audience would be distracted trying to decipher the information.

But consistent design across multiple visualizations will ensure your audience can make comparisons that lead to the right conclusions.

Pro Tip: You can use a comparison infographic to summarize key points you’re comparing.

13. Aspire Food Group pitch deck

How much did they raise? $1M from the Hult Prize in 2013 to scale their project.

Key takeaway : Simple graphics clearly illustrate the problem (food security), the size of the market and Aspire’s unique farming project (spoiler alert: it’s insects).

Nonprofits pitching donors or social enterprises pitching for funding have a slightly different challenge than other organizations. They need to present a unique solution and  make an emotional connection to their audience.

Aspire’s simple pitch deck graphics allow investors to grasp their unique business idea at a glance. Plus, by introducing the audience to one of their customers and describing how insect farming has impacted her food budget, the concept is made relatable to many.

Another simple design hack is to choose a unique background for your nonprofit or social enterprise pick deck. Take this sample pitch deck template:

Minimalist White Pitch Deck Example - Best Pitch Decks

There are millions of stock photos out there for you to pick from, so finding one that will work shouldn’t be too hard.

However, when you’re picking your presentation background images , it’s important to make sure it matches your message or brand.

Minimalist Business Pitch Deck Example

In the above example, the pitch deck’s slightly crumpled paper background fits an eco-friendly startup well.   Especially because eco-friendly living and minimalism share similar tenants.

Sponsorship Pitch Deck Template

Another great example is this sponsorship pitch deck above. It elevates the message by opting for a simplistic background choice.

With a beautiful yet minimalistic slide deck like this, who wouldn’t want to donate?

Nonprofit Pitch Deck Template

Most of the time your pitch deck background images are supposed to be used in a supporting role. However, you can also design your presentation around the background images to create some of the best pitch decks out there.

As you can see in this pitch deck template, we added written content to the white space in each of the stock photos:

Bold Marketing Pitch Deck Template

Plus no one can really copy your pitch deck layout, so you will instantly stand out from other companies.

Marketing Tech Presentation Pitch Deck Example

Be sure to pick photos that share the same color palette and theme. Otherwise, the benefits of using these presentation backgrounds will be lost.

14. Mattermark pitch deck

Mattermark Startup - Best Pitch Deck Examples

How much did they raise? A total of $17.2M so far, says Crunchbase .

Key takeaway : Use screenshots in your pitch deck to show the problem you’re solving.

Highlighting digital problems is tough when you have limited space and time…like when you’re pitching your new digital product to a room full of investors.

That’s why some of the best pitch decks include screenshots of the problem being solved.

As you can see above, the people from Mattermark used screenshots to show how unorganized SAAS reporting was. At that time it was spread over a ton of different sites, with different reporting standards and values.

It would be difficult to sell an investor on their product just by talking about the market. Mainly because not a lot of people have experience in that specific niche.

But with a handful of screenshots, they were able to highlight the product potential almost instantly.

In terms of design, the team at Mattermark stuck to the rule of three (see slide below). This rule will help you keep your team from overwhelming the audience with a flood of stats or figures.

Simple Modern Business Pitch Deck Example

They also decided to make these figures easier to consume by highlighting them in different colors

Compared to a boring list of figures, it’s a lot easier to remember three distinct colored numbers. Plus because the background colors darken as they go, it naturally guides the reader’s eyes down the slide.

15. Dwolla pitch deck

Dwolla Startup - Best Pitch Deck Examples

How much did they raise? $12M in funding as of 2018.

Key takeaway : Give the reason your company was founded in one quick sentence.

In many of our own presentations, we talk about how Venngage started from humble beginnings before undergoing tremendous growth in just a few years.

That’s because people love origin stories — they help your audience connect with your brand and appreciate all the work put into it.

Take a look at the pitch deck slide from Dwolla above. In a single sentence, they outline their reason for doing business, and what they hope to solve.

Dwolla Minimalist Pitch Deck Example

Just be sure to talk about your company founding in the first few slides of your pitch. Otherwise, it won’t have the same impact.

On another note, as a design company, we always love to see people create great visualizations in their pitch decks — particularly when these visuals communicate key information well….like when it comes to your ideal users!

I have seen a lot of brands just talk about their users, but I recommend creating visual user personas instead. Our persona guides can help you with this!

Dwolla Business Pitch Deck Examples

As you can see above, Dwolla visualized their user personas for each use case.

These visual user personas allow audiences to put a “real” face to your user base. And if you have many ideal users (like Dwolla), it helps keep each group organized.

16. Kickfolio (App.io) pitch deck 

Kickfolio Tech Startup - Best Pitch Deck Examples

How much did they raise? $1M in seed funding.

Key takeaway : Go for huge graphs! The bigger, the better.

Be proud of your brand’s growth and metrics in your slide deck.

You worked hard to grow a company from nothing, and that’s a big achievement! So why would you want to make that growth hard to see?

However, I’ve seen a lot of people inadvertently hide their key metrics by using small graphs or charts.

Tech Startup Pitch Deck Example

The only solution to this problem is…get bigger with your graphs! And I mean huge, like the ones App.io deployed in the pitch deck above. Their graph is so large and imposing, every audience member could see it clearly.

Venngage’s  graph maker can help you do this for your own pitch decks too.

17. Yalochat pitch deck

Yalo Tech Startup - Best Pitch Deck Examples

How much did they raise? $15M in Series B funding, says TechCrunch.

Key takeaway : Use icons as illustrations to add instant context.

Icons have been making a comeback in the design world over the past few years. According to recent reports on graphic design trends , they’ll continue to be popular.

Simple Modern Tech Startup Pitch Deck Example

This presentation from Yalochat is one of the best examples of how to use illustrated icons correctly.

Each icon perfectly illustrates the point being made on each slide, giving instant context. They will definitely catch the eyes of any audience member.

Just remember to follow their lead and  use consistently designed icons !

18. Brex pitch deck

Brex Pitch Deck

How much did they raise? $1.5 billion to date.

Key takeaway : Include a single slide about your team and highlight what makes them truly exceptional.

Another important part of your story is the people who helped you build your company. These people are the lifeblood of your brand, and what helps it stand out from the competitors.

Corporate card startup Brex does this well by using team member photos, and including their titles and company affiliations to build credibility. You can download the Brex slides for free, thanks to Business Insider .

Let’s tale a look at a sample pitch deck that employs a similar philosophy.

Modern Business Presentation - Best Startup Pitch Deck Template

I’m guessing you already planned on adding something similar to your pitch deck. Again, I would recommend using only a single team slide like they did.

You can use a team photo if you want to talk about the whole team, or add an organizational chart instead. Alternatively, like Brex, you can highlight the most important individuals, like this business pitch example:

Creative Business Presentation - Best Startup Pitch Deck Template

Whatever you choose to do, don’t forget to talk about your team on a team slide, and highlight the people who make your company truly great.

Read More:  12+ Organizational Chart Examples and Templates

19. Purple Go pitch deck

Purple Go Tech Startup - Best Pitch Deck Examples

How much did they raise? Undisclosed.

Key takeaway : Use a contrasting hue to draw your audience’s attention to key information.

Color isn’t just about making your designs look good — it can also draw your audience’s attention to important information.

Minimalist Modern Tech Pitch Deck Example

For example, take a look at this simple pitch deck from Purple Go . They contrast deep purple with white to help certain sentences pop.

This is a simple way to make your slides have a lot of impact; pick colors that contrast boldly with each other.

20. Mint pitch deck

How much did they raise? $31M to date, according to Mint.

Key takeaway : Add visual cues, such as illustrations and icons, to help explain your brand to investors.

I’m guessing your pitch deck is already going to touch on how you stand out from the competition. But just listing a few things that set you apart may not be enough on your slide deck!

You may need to add some visual cues to help the audience out.

We decided to redesign Mint’s original deck for a contemporary take on this.

Mint Simple Creative Pitch Deck Template

In this minimalist pitch deck template, our designers used visuals to make the main company stand out even more. And best of all, it doesn’t distract from the minimalist theme.

This simple addition to your slides will help your information jump off the page, providing a rewarding visual break from related companies.

21. Park Evergreen (Plot) pitch deck

How much did they raise? $400k in seed funding.

Key takeaway : Give each metric its own slide.

Generally, slide decks are full of important metrics that you’re supposed to remember. But not all of those numbers are presented in a way that would make them easy to.

Some are hidden in long paragraphs, while others are smashed together with less important findings.

Modern Creative Tech Startup Pitch Deck Example

That’s why I’m a huge fan of how Park Evergreen (now called Plot ) included important numbers in this slide deck. As you can see below, each metric is given its own slide:

With this approach, the audience members place their full attention on that number. And they’ll be able to recall the information a lot quicker.

It may look overly simple to some, but the best pitch decks use this tactic a lot.

22. Hampton Creek (Eat Just) pitch deck

Black Minimalist Business Tech Pitch Deck Example

How much did they raise? $1.5M in Series A.

Key takeaway : Create a minimalist title slide to build anticipation for your presentation.

You probably know that presentations don’t always run as smoothly as planned. With long breaks and technical problems, the time between presentations can end up running rather long.

Translation: you might spend more time looking at the title slide than the actual presentation itself.

So if you really want to build some anticipation for your pitch, create a minimalist (some might even say, mysterious) title slide. As you can see, the team at Eat Just (once known as Hampton Creek) did just that.

Hampton Creek Tech Startup - Best Pitch Deck Examples

The lack of information makes spectators want to learn more about your brand, effortlessly engaging them.

The only negative is that no one is going to know the name of your company — yet.

23. Sickweather pitch deck

Sickweather Tech Startup - Best Pitch Deck Examples

How much did they raise? $2.6M to date, according to Crunchbase.

Key takeaway : Pull out the main metrics from your graphs and charts to make your slide a snap to understand.

Remember when I said: “Don’t make your audience do the math”?

Yeah. That’s because people hate doing math — so you never want to make investors try to calculate your data themselves. Especially when dealing with millions of dollars, tiny percent changes or other complicated numbers.

Out of all the tips in this article, this one might be the most important. Mainly because forgetting this idea all but guarantees your failure.

That’s why I recommend you “do the math” on every slide where you include a graph or chart — like how Sickweather did above.

By pulling out the main growth metrics from the graph, they made this slide a lot more consumable, and showed the audience exactly what they should pay attention to.

24. Dutchie pitch deck

How much did they raise? $35M in 2020, according to TechCrunch .

Key takeaway : Set the tone by putting your most impressive stat(s) in the introduction.

Dutchie, an all-in-one technology platform for eCommerce, POS and payments, wastes no time coming out the gates with one impressive insight: “10% of all legal cannabis in the world” is purchased through their product.

Now I don’t know about you, but that’s pretty tantalizing.

So it makes perfect sense they would pull it out from their market share figures and feature it in their introduction. By doing so, investors get an idea how successful and established Dutchie is right off the bat.

25. Studysmarter pitch deck

How much did they raise?  $15M according to TechCrunch .

Key takeaway : Illustrate your vision over several slides.

Rather than dedicate one slide to their vision for the company, digital learning company Studysmarter continuously brings up how their product will be understood in the future — as “the world’s central hub” for “lifelong” learning, becoming the “largest learning platform in Europe” by 2021.

While this visionary sentiment is not new to the pitch deck industry, it makes sense Studysmarter would want to focus much of their presentation slide deck on this idea: the idea of an unlimited target market and use cases.

Design wise, their illustrations are consistent, using visuals to illustrate their message and various target demographics.

These graphics build off the sleek, modern interface Studysmarter’s brand image invokes. It also illustrates what they want investors to envision for the future of the brand.

26. Clearbanc (Clearco) Pitch Deck

Clearco pitch deck example

How much did they raise? $70M in series A funding, according to TechCrunch.

Key takeaway : Use flow charts to communicate complicated processes.

As a company that offers startups “growth capital for the new economy” through non-dilutive revenue-share agreements, Clearco (previously known as Clearbanc) wins big by communicating how the process works in less than a slide’s time.

That’s right: the company uses a flowchart .

For complicated business processes that would normally take several slides of text to communicate, a flowchart is a smart way to visualize a process while saving space and keeping your audience engaged.

Particularly for a company like Clearco, this is key for getting investors up to speed. Then you can move on to the other facts and figures they’ll surely want to hear.

27. Foursquare Pitch Deck

Foursquare pitch deck example

Key takeaway : Show how the end-product looks in your presentation.

Okay look, I get it. This slide deck from 2009 is certainly behind on times when it comes to design tips in this current day and age…

BUT take it back to more than a decade ago, and you’ll see why Foursquare’s pitch deck won big with investors.

As one of the first businesses to employ gamification, the company lets this selling proposition shine by using an iPhone graphic to show how the app’s points and badges look to the end-user. These visuals communicate the appeal by showcasing exactly how consumers will interact with, and understand, the product.

In essence, it takes the guesswork out of their pitch.

So while the text-heavy aspect of this sample pitch deck isn’t exactly ideal, their use of visuals can teach us a lesson.

28. TalentBase pitch deck

How much did they raise?   $330K to date.

Key takeaway : Let the numbers do the talking.

Rather than take up a ton of slide space in this pitch deck example, TalentBase, an affordable payroll solution , focused their real estate on the real deal-closers: the numbers.

While this won’t work for every business, as you may need to add more slides to truly explain the environment your organization exists in and your processes, TalentBase uses their positioning to drive forward a captivating narrative.

And this narrative utilizes only numbers to connect the dots in the mind of potential investors about the value TalentBase offers, in terms of market capture.

29. Peloton pitch deck

Key takeaway : Discuss both the tangible and intangible benefits your product offers.

In 2018, back before the real pandemic hey-day of this tech unicorn, Peloton dazzled in a funding round and managed to capture in $550M funding.

Part of this can be attributed to Peloton’s emphasis on the benefits it brings customers.

Across multiple slides, the exercise equipment and media company highlights how customers’ lives are improved in various emotional and functional ways. Since this connection lays the groundwork for long-term B2C relationships, investors can immediately identify the value encompassed by this modern fitness tool.

Looking to try something similar? Check out the below Peloton sample pitch deck, reimagined by our Venngage design team.

Peleton sample pitch deck - Venngage

EDIT THIS PITCH DECK

30. Ledgy pitch deck

Ledgy pitch deck example

How much did they raise? $ 10M in September 2021.

Key takeaway : Cut down on space with text and graphics that follow a clear logical narrative.

In just seven slides, the equity management and investor relations platform, Ledgy, was able to convince their audience that their product was worth investing in.

By putting their mission first, and following it up with engaging visuals, the company tells a story despite using minimal text.

Yoko Spirig, CEO and co-founder of Ledgy, echoed this sentiment in an interview : “Starting with the ‘why’ lets you build the business case for the product, and create a logical narrative that investors can follow.”

That’s why, design-wise, this is one of the cleanest pitch deck examples in the bunch. It’s one of the shortest too.

I also appreciate how their brand colors are used in conjunction with white to keep everything consistent (something that Venngage’s automated branding feature My Brand Kit can help you out with).

A pitch deck and a business plan serve different purposes in the world of entrepreneurship, each playing a crucial role in showcasing and strategizing a business venture. The main distinction lies in their format, level of detail and intended audience.

Pitch decks typically consists of a series of carefully crafted slides, highlighting key aspects of the business such as the value proposition, target market, revenue model, competitive advantage and team expertise.

The goal is to pique interest, generate excitement and secure further engagement or funding opportunities. A pitch deck emphasizes storytelling, persuasive visuals, and concise messaging to create an impactful impression.

On the other hand, a business plan is a comprehensive and detailed document that provides an in-depth roadmap for the entire business venture. It outlines the company’s mission, vision, goals, market analysis, marketing strategies, operational details, financial projections and risk assessment.

A business plan serves as a strategic blueprint, guiding the entrepreneur and internal stakeholders in executing the business idea effectively. It tends to be more exhaustive, often spanning several pages or even chapters, and is typically presented in a written format.

What should a pitch deck contain?

A well-crafted pitch deck should contain key information that effectively communicates your business concept, value proposition, and growth potential. While the specific content may vary depending on your industry and target audience, here are the essential elements that a pitch deck should typically include:

  • Problem statement
  • Market opportunity
  • Business model
  • Competitive analysis
  • Marketing and sales strategy
  • Team members
  • Financial projections
  • Milestones and timeline
  • Investment opportunity

Not a graphic designer? No sweat — creating your own pitch deck is a breeze using Venngage’s Presentation Maker . (We’ll go over the basics here; for a more in-depth look, check out this article .)

Step 1: Sign up on Venngage for free using your email, Gmail or Facebook account. If you already have an account, log in to access the platform.

Step 2: Browse through our selection of professionally designed pitch deck templates and select one that suits your needs and preferences.

Step 3: Once you’ve selected a template, start customizing it to match your branding and content. Venngage’s drag-and-drop editor allows you to easily modify every aspect of the template, including colors, fonts, images and layout. Replace the placeholder text with your own content, such as your company information, product or service details, market analysis and financial projections.

Note: there are hundreds of templates available that you can design and share for free. If you want to access certain designs, take advantage of in-editor features like My Brand Kit/Team collaboration .

Step 4: Once you’re satisfied with your design, you can download it in various formats such as PDF or PNG. Alternatively, you can use also Venngage’s sharing options to present your pitch deck directly from the platform or share it with others via a generated link.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15  interactive presentation ideas  to enhance interactivity and engagement.

Now that you know how to create the best pitch decks to communicate your ideas, present your startup or raise venture capital, take action and start designing your own pitch deck today!

And if you want to learn more, there are a ton of other presentation design resources you can take a look at next:

  • 20+ Business Pitch Deck Templates and Design Best Practices
  • 120+ Best Presentation Ideas, Design Tips & Examples
  • 15 Presentation Design Statistics to Know For 2019
  • 7 Tips for Designing a Persuasive Presentation [Presentation Design Guide + Templates]
  • 20+ Consulting Proposal Templates

How to Create a Killer Pitch Deck (With 3 Proven Examples)

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When your average pitch is worth $5,800 per second you can’t afford to get things wrong.

You have an average of 3 minutes and 44 seconds to convince potential investors that your business potential is worth their money.

Oh, and that you know what on Earth you’re doing.

That’s a lot of pressure for any business owner. So, we here at Process Street have taken our own experience pitching to 2,500+ investors, venture capitalists, and business owners to give you the ideal formula for creating a winning pitch deck.

We’ll be covering:

What is a pitch deck?

How to make a pitch deck, why should you believe this works, pitch deck examples.

Let’s get started!

A pitch deck is a presentation that lets you quickly show your business plan and potential to others. Your audience can be anything from potential investors to prospective co-founders, partners, and so on.

Despite targeting these various audiences, pitch decks don’t typically change in how you approach selling your business (or at least the idea of it).

Whether you’re pitching investors or potential partners, your goal is the same. You need to convince them of the value of your business, reassure them that you’ve got room to grow, a good plan and team to back up your potential, and generally alleviate their fears.

However, you won’t be doing this entirely with your pitch deck presentation alone.

how to pitch

Pitch decks aren’t used in a vacuum – you’ll be talking through extra information as you go and (usually) fielding a Q&A session to clear up any remaining issues. To that end, your pitch deck needs to be accompanied by a script for you to follow.

However, preparation isn’t everything. All of the showy stats in the world won’t do you any good if your audience loses interest, which typically happens at just before the 4-minute mark .

In other words, a pitch deck is a presentation to get you through the most valuable 3 minutes 44 seconds of your life.

As covered in our article How to Pitch Your Company and Land Investors , there are a couple of core questions that your pitch deck needs to answer in order to be successful.

  • What’s the problem you target?
  • Who are you?
  • How do you solve it?
  • What’s your expertise?
  • What concrete success/growth have you had?
  • Do you have any social proof?
  • What’s your competition?
  • How are you going to expand further?

If you can’t answer at least all of these questions in your time slot (again, this is typically around three minutes) then don’t add anything else. Instead, read through your work to see if there’s a more efficient way to answer all of these questions.

Most of these questions are very self-explanatory, and so can be answered in a couple of sentences. In fact, you have to do this for the majority of them if you want to stay under time.

By answering these questions you’re demonstrating a couple of key things to potential investors. Namely:

  • What the premise of your business is
  • What your growth potential is
  • Why they should trust you with their money
  • What sets you apart from your competition
  • What audience you currently have
  • What your current audience thinks of you
  • How you’re dealing with competition
  • How you will keep up your growth rate

If you’re ever unsure as to what details to include in your answers to the questions above, just think about whether what you’re saying shows any of these concepts.

If it doesn’t, cut it. You have to be ruthless with what you include, otherwise you’ll lose your shot.

Let’s say that you’re a company selling business process management software , and you’re explaining the problem you target. You sum it up with the basic details in a couple of sentences and a single slide (if you’re using a presentation). Something like:

“ Business processes are broken. Most teams are using nothing, Word or Excel, or an older workflow product, leading to process lag and decay. ”

It might be tempting to go into more detail over the other options teams use or the many ways that processes benefit the teams that use them. You could go on about how, while 96% of companies document their processes, only 4% measure and manage them.

The thing is, you don’t need to.

You’ve already given a sense of the scope of the issue, described what it is, and highlighted what the consequences of it are. Any more would be time better spent on something else, so don’t overstuff your explanation.

I know as well as anyone the difference between telling someone how to do something and actually carrying out those instructions. It comes with the territory of being in such a process-driven team where mistakes are traced back to the process checklist, rather than a specific person.

That’s why we tested this precise format out in front of over 2,500 business owners, investors, and venture capitalists at SaaStr Europa 2019.

The event was breathtaking.

Hosted in Paris in the Maison de la Mutualité , SaaStr Europa 2019 kicked things off in style with champagne and an inspiring introductory lecture. Following that was a solid two days of talks from industry leaders, CEOs, venture capitalists and more.

Amidst the networking, lectures, lunchtime walks past the stunning Notre Dame, and one-on-one sessions with other SaaS figures was a pitch competition.

Judged by Jason Lemkin , Renee Bergeron , Alex Kayyal and Ashley Smith , and with over 500 entrants, the four finalists (including us) had to make their pitch in front of the entire crowded theatre, getting live feedback from the judges and being up for any of the following prizes:

  • $50,000 for the company Most Likely to Become a Unicorn
  • $25,000 for Best Strategy + Vision
  • $25,000 for Best Team
  • A sponsorship at SaaStr 2020 for the audience’s favorite

Not only that, but we were told shortly before going on that we only had three minutes to make our presentation instead of the standard five.

In other words, our system and pitch deck was put under some of the highest and most public pressure possible.

Despite all of that, the presentation went incredibly well.

Our CEO Vinay Patankar covered all of our material concisely and managed to reach the end before the three-minute mark. We were actually the only team to achieve this, even if it did mean that one of the only pieces of feedback we had was to talk a little more slowly.

how to create a pitch deck presentation

We won the Most Likely to Become a Unicorn award, netting a cool $50k for our company, and very nearly walked away with the SaaStr 2020 sponsorship from the audience award.

Turns out, no matter how good your pitch, sometimes you just can’t compete in a popular vote with a healthcare app letting doctors share advice and treat patients cheaper, faster, and more effectively.

Good-natured ribbing aside, Tonic App truly did have an equally fantastic pitch deck which followed much the same formula as our own!

Still, what’s the big deal?

Yes, we won a prize for our pitch, but the prize money alone was relatively small compared to the value of most investor pitches.

Well, our pitch meant that we didn’t just walk away with a $50k cheque.

how to create a pitch deck presentation

After the event was over and things were wrapping up for the day, we swapped contact details with some of the judges and several event attendees. We essentially got an in with an audience that would otherwise have been incredibly difficult to cold pitch.

We even got a few new customers out of the event, which helped as a base to talk with other businesses present the following day.

In other words, we know it works because we’ve run it through the gauntlet and come out shining.

Now that you know what makes a good pitch deck, let’s show off a few examples and go into what they do well, what they don’t, and generally show you how real-life companies build their pitches.

Process Street – grand prize winner at SaaStr Europa 2019

While I’ve already been through the context of this example in-depth, this pitch deck from our very own company Process Street was presented at SaaStr Europa 2019 to a crowd of 2,500+ CEOs, investors, VCs, industry leaders, and other professionals.

This is a fairly basic presentation that served as a core which our CEO could expand on through his script. However, this simplicity helped us to stand out from the competition and convey everything that we needed to.

Combined with our sleek design and custom animations, Process Street was able to walk away with the $50,000 grand prize from the competition, along with the contact details of several high profile investors, VCs, and even some extra customers from the crowd.

After receiving $500,000 from Peter Thiel (the first outside investor in Facebook back in 2004), Mark Zuckerberg and Eduardo Saverin were finally able to start turning Facebook into a long-term business.

However, they didn’t go into their investor meeting with a pitch as such. Instead, they had a media kit which they used as their pitch deck.

For our purposes, it was functionally the same thing.

The main thing to note when looking through this pitch deck is that Facebook (or “The Facebook” as it was back then) hadn’t proven itself on a business front. They were still working out how to make it profitable, with the main idea being to use it to sell advertisements.

This is why it focuses so much on the figures that they could show. Namely, their user, engagement, and audience statistics to demonstrate the scope of their business, the speed at which it had already grown, and the potential it had to grow further.

The social proof to top it all off is also vital here, as Facebook depends entirely on it being an attractive and addictive platform for its users. If said users are skipping their education just to stare at Facebook, you can definitely say that that’s proof of concept.

One final thing to note is that the presentation above isn’t actually the original slide deck. The original was captured here and then re-created with the same information here .

Airbnb is perhaps one of the biggest startup success stories. Being valued at $31 billion and having raised $3 billion from investors, they knew full well what they were doing when they went to pitch their business idea for the first time.

Wouldn’t you know it, their pitch still follows the basic principles we set out above.

While bearing in mind that this is a recreation of their initial pitch from a collection of screenshots (some of which the small text can’t be made out on), you can immediately tell that Airbnb was banking on the strength of their idea from the get-go.

The sell of its premise is immediate; people want to pay less for their trips and hotels don’t give you the authentic local experience. However, there wasn’t an easy way to book a room with a local or advertise as a local host.

They then immediately go on to demonstrate the market interest in this kind of idea, showing hard statistics for the number of trips booked per year, the customer base of similar competitors such as Couchsurfing and so on.

Airbnb doesn’t stop though, quickly moving on to show how they plan to capitalize on this market and where they stand in relation to their competition. This would be via targeting events every month, partnering with cheap and alternative travel, etc, and being the cheapest and most online-friendly solution on the market, respectively.

To cap it all off, their business plan is set out as clearly and simply as possible. With a 10% commission on bookings, Airbnb showed that it had a massive potential to take advantage of the gap in the market.

Aside from neglecting to mention their team (which could have been there originally but not recorded), this is an incredibly solid pitch, paving the way for Airbnb to become a true powerhouse in the holiday industry.

Systemize your success with Process Street

Pitch decks don’t have to be created very often (usually only during each investment round) but even then we’ve shown you how important it is to follow a tried-and-tested process to perform as well as you possibly can.

Now imagine applying that same care and practice to your regular processes. That’s where Process Street comes in.

Process Street is a leading piece of business process management software which lets you document your regular processes and run them as super-powered checklists .

These process templates let you give your team detailed instructions for how to complete their tasks each and every time, no matter how senior or junior the person performing them is. Nothing can be misunderstood and nothing gets missed.

With powerful features ranging from image and video embeds , scheduling checklists to automatically run and process automation , to conditional logic and an inbox to track all of the checklists you’re assigned to , it’s never been easier to carry out your tasks to the highest standard you possibly can.

If you’re more of a manager, we have an overview tab to easily see all of the checklists running from a particular process, task and role assignments to make sure that everyone is automatically (and dynamically) assigned to their duties, and a checklist exporting feature. You can also control the permissions of your team members to make sure that everyone can only see what you want them to see, protecting your sensitive processes from prying eyes.

To cap it all off, you can sign up for free !

Once you’re signed up, you can use any of our premade process templates to start off with a fully fleshed out sample process for anything from employee onboarding to marketing . These can be freely edited to your needs too.

If you need a little help we even have a collection of webinars on how to make the most out of Process Street!

Don’t let your pitch success go to waste with bad business processes. Give Process Street a try today and never look back.

Are there any pitch decks you think knock it out of the park? Let us know in the comments below!

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Ben Mulholland

Ben Mulholland is an Editor at Process Street , and winds down with a casual article or two on Mulholland Writing . Find him on Twitter here .

Thanks Ben, for sharing your thoughts. I like your presentation and deep explanation. I like some Mark Twain’s quote — ‘I didn’t have time to write a short letter, so I wrote a long one instead. However, if you have authority like Mark Twain – it works. If you want to pay attention to investors you don’t need to have long presentation because of lack of their time. Write long presentation and trim less important points there before you get the final result around 3 minutes and 44 seconds. Ben, good points. I added to my bookmarks.

Very informative article. The tips mentioned in the article are really useful. Thanks for sharing it.

If you’re looking for a new way to spice up your pitch deck, take some time out of your busy schedule and read this article. You’ll learn all the basics about how to create templates like pro!

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How to create a successful pitch presentation

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Anete Ezera December 18, 2023

When it comes to startups and entrepreneurs, getting that first big deal can be tricky. It can be hard to put your business idea forward in a way that’s going to convince potential investors or partners. This is where pitch deck presentations come in handy as they are often short and precise. The goal is to explain your idea in a way that gets straight to the point and is easy to understand. These quick, punchy presentations are critical for those looking to make a strong first impression and secure funding for their business venture. Let’s talk about what a pitch presentation is and how you can create one with the help of Prezi. 

A group of charity workers handing out materials with their brand colors.

What is a pitch presentation? 

To get a better understanding of what a pitch presentation really is, let’s look at some of the important elements that make one: 

Conciseness: It’s typically short, usually 10-20 slides. This fast pace enables the presenter to captivate the audience and maintain attention. 

Clarity: The aim is to keep the content clear and straightforward, avoiding complicated jargon so that the message is understood. 

Powerful storytelling: It will often tell an interesting story about the problem being solved, the solution offered, and the potential market opportunity. 

Key information: Because of its fast-paced nature, it will often be packed with vital information like the business model, financial projections, and the unique value proposition of the product or service being pitched. 

Appealing visuals: Like other styles of presentation, having visuals that can draw in the audience is a must. Pitch deck presentations will often use graphics and minimal text to convey information better. 

To get a visual understanding of what a pitch presentation is, explore the following pitch presentation:

The evolution of pitch presentations: a look back and ahead

Ever wondered how pitch presentations became such a big deal? They started as simple PowerPoint slides but have evolved into something much more dynamic. This journey reflects changes in business, technology, and what investors look for. In the early days, pitch decks were pretty straightforward – just a few slides outlining a business idea. But as technology advanced, so did the expectations. Now, we see pitch presentations with interactive elements, attractive visuals, and even storytelling elements. This evolution shows how we’ve learned to communicate complex ideas more effectively. Understanding this history helps us understand how pitch decks have evolved into what they are today. 

Is a pitch deck the right presentation style for me? 

A pitch deck is perfect if you’re looking to present a business idea, especially if you’re aiming to attract investors or partners. It’s designed to be concise yet impactful, focusing on the key aspects of your business or project. Think of it as showcasing your business- you’ve got a limited amount of time to make a strong impression. So, if you’re in the early stages of a startup, seeking funding, or trying to win over some stakeholders with a clear, compelling story about your business or idea, a pitch presentation could be just what you need.

Senior businesswoman giving presentation to team. Male and female professionals are planning strategy in meeting. They are in board room at office. She is showing a business presentation theme.

People who might also benefit from pitch presentations 

Pitch presentations are a versatile tool that can greatly benefit a wide range of individuals and organizations. We’ve discussed the role of pitch decks for startups and entrepreneurs, so let’s look at some other instances where these presentations might be particularly useful: 

  • Business executives: Established business owners can use pitch decks to propose new projects or strategies to stakeholders, boards, and investors. 
  • Sales and marketing professionals: To pitch products or services to potential clients or partners, highlighting their unique selling points.
  • Non-profit organizations: For presenting their mission, impact, and funding needs to donors, sponsors, or grant agencies.
  • Researchers and academics: To secure funding or collaboration for research projects, especially when presenting to funding bodies or at academic conferences.
  • Inventors and innovators: To attract investors, partners, or attention to their new inventions or innovations. 
  • Freelancers and consultants: To pitch their services and unique value proposition to potential clients or agencies.

What makes a good pitch deck presentation?

When we talk about pitch presentations, it’s important to compare the differences between a great pitch deck and the ones that just don’t hit the mark. 

What a pitch deck should look like 

A successful pitch deck should have a clean, uncluttered design . This way your audience can take in the information without being distracted by over complicated slides. Any images used should be of high quality, and be relevant to the text. A pitch presentation should flow logically , so the information provided tells a story about what you’re aiming to achieve. 

The colors used should match that of your brand, often logos and fonts will correspond with the theme of the brand, organization, or company. This is a great way to reinforce who you are and what you stand for. A good pitch presentation will captivate the audience by using each slide to convey a single key point, this way, the message is concise and easily absorbed. 

Pitfalls to avoid 

Now, let’s talk about what a pitch presentation shouldn’t look like. If you want to entice your audience, don’t cram too much information onto your slides . This is going to overwhelm your audience and make their attention span drop. Don’t stray away from key points by including irrelevant information. You want your pitch deck to persuade people to take action and have faith in you and your product, so don’t go off on a tandem.

Use a language tone that’s relatable to everyone – don’t use overly technical terms or industry-specific jargon. This can be off-putting for potential investors who don’t work in your field. One of the biggest mistakes you could make is to be inconsistent with your theme, color, and fonts. Remember, the idea is to appear professional, and inconsistency screams amateur. 

how to create a pitch deck presentation

Things to consider when preparing to create your pitch presentation

Although it might be appealing to dive straight into making your presentation, there are certain points you should consider to get the best out of your pitch. Here are some things to think about when planning: 

Know your audience

Consider who you’re presenting to and include criteria that are going to be appealing to them. For instance, what resonates with venture capitalists may be different from what appeals to potential partners or customers. 

Engaging storyline

You want to hold your audience’s attention throughout the whole presentation, so tell your story in a way that builds anticipation and makes them want more. 

Keep each slide simple. Your audience will respond better to clear, concise content that’s not too busy and complicated. Keep text easily readable and appropriate for all levels of knowledge. 

Key messages

Plan out the purpose of each slide beforehand, that way you can be sure the key messages come across well. 

You can include things like graphs or charts to simplify complex data, but do this in a way that doesn’t overcrowd the slides. Remember to stay consistent with colors and fonts to reinforce clarity. 

Data and validation

Do your research when preparing to make your pitch presentation. It’s crucial to back up your claims, such as market research, growth projections, or case studies. Using real-world examples is a good way to back up your credibility. 

Business model

Think about how you’re going to explain your business model in a way that comes across clearly. Always be honest about your revenue streams, pricing strategies, and your position in the market. 

Investors often invest in people as much as they do ideas, so think about how you can highlight the strengths of yourself and your team. 

You need to clearly state what you’re asking for. Whether it’s funding, support, or a partnership, make sure your audience knows what you need from them. 

Practice your pitch so that it flows well and fits with the time constraints. Rehearsals are great for realizing flaws, which means you can rectify where needed to ensure the best possible pitch on the day. Be prepared to answer questions and address potential concerns- you can do this by listing some possible queries and preparing an adequate answer. 

Beginning and ending

How can you draw the audience in from the minute you start speaking? A successful pitch presentation often starts with a bang, such as a powerful punch line, a vibrant image, or a brain teaser. When it comes to ending your pitch, summarize the main points and offer a chance for discussion. 

Discover other crucial and noteworthy tips on creating and delivering pitch presentations by watching the following video:

Presenting your pitch deck presentation

Your presenting skills must be just as effective as the pitch presentation you’ve created. Imagine spending all that time and effort on making each slide perfect, to go and blow your opportunity by poorly presenting it. Here are some tips to help you own the stage for your pitch: 

Body language

  • Posture: Stand tall and proud. A good posture reflects confidence and keeps you physically engaged. 
  • Gestures: Gestures should be natural and purposeful. For example, you might use hand gestures to emphasize important points. Avoid being overly dramatic with gestures as this can be distracting. 
  •  Movement: Moving can add energy to your presentation, but be careful not to pace around the stage, as this can make you appear nervous. A simple step forward when you’re reaching the punchline of your story can elevate impact. Similarly, turning your body to face different sections of the audience can make everyone feel included. 

Facial expressions

  • Eye contact: Make eye contact with your audience, and maintain it. Don’t just focus on one area, move your gaze around the room to add a personal element to your presentation. This is going to help you build a connection and keep them engaged. 
  • Smiling: Smile where appropriate. This is going to make you seem approachable and passionate about your subject. However, you don’t want to unnerve your audience by wearing a forced smile throughout the whole presentation. 
  • Expressiveness: Your facial expressions should match the tone of what you’re saying. They can be a powerful way of transporting emotions from the screen onto the audience. 

Voice control

  • Volume: You want everyone in the room to hear you, so speak loudly, but avoid shouting. 
  • Pace: Remember that your audience needs to clearly hear every word for maximum impact, you can do this by keeping a moderate pace throughout. Speaking too fast can be hard to keep up with, and talking too slowly can become boring. 
  • Tone: Use a varied tone to maintain interest, as monotone speech can be disengaging. For instance, you could change the pitch and intensity of your tone when discussing something positive or exciting. 
  • Duration: Stick to the allotted time for your pitch presentation. Running too long can lose your audience’s interest, while cutting it too short may not deliver enough information. 
  • Pauses: Pauses are handy for creating suspense, or allowing key points to sink in. They can also be helpful for a smooth transformation from one topic to another. 

Dealing with nerves

  • Practice: The more familiar you are with your content, the less nervous you’re going to be. Practice your body language cues, speaking clearly, and using the right facial expressions. 
  • Visualization: Envision a successful pitch presentation. It’s when we worry about the things that could go wrong that causes anxiety to kick in. 
  • Relaxation techniques: Before taking the stage, simple techniques can help with nerves, such as mindfulness practices and progressive muscle relaxation. 
  • Deep breathing: Practice deep breathing to control nerves and keep a steady voice. This helps in delivering a calm and confident pitch. 

If you’re struggling with nerves, watch the following video on how to not be nervous for a presentation:

Audience interaction

  • Question prompts: To make your pitch presentation more interactive, encourage audience participation and questions. 
  • Read the room: Always be aware of the audience’s reactions and adjust accordingly. If they seem disinterested, you might need to change your approach or pace.

As a pitch deck presenter, your role is to deliver your content in a way that makes an impact. Mastery of body language, voice, and timing all play a crucial role in yielding the results you want. 

Prezi: Your tool for creating pitch presentation

If you’re aiming to create a pitch presentation that sets you apart from competitors, Prezi is the tool for you. Here’s why: 

Unique presentation style

Unlike traditional slide-by-slide presentations, Prezi allows you to create a more fluid and dynamic pitch deck. You can move freely around the canvas, zooming in on details and out to the bigger picture. This helps in structuring your pitch presentation in a way that best suits your story, making it more engaging for your audience.

Zooming user interface

This is one of Prezi’s signature features. You can zoom in to focus on specific details and zoom out to show the overall context of your idea. Since pitch presentations are all about emphasizing key points, this feature is essential. 

Visual storytelling

The best way to tell a story through your pitch presentation is to turn complicated information into digestible parts. With Prezi, you can use appealing visuals to simplify ideas and make data easier to interpret. Prezi supports images, visuals, graphics, and animations, so you can create a pitch that captivates your audience. 

Experience visual storytelling in action in a Prezi presentation:

Templates and customization 

Prezi offers a variety of templates , which can be a great starting point for your pitch presentation. These templates are fully customizable, meaning you can align the design with your brand’s look and feel. 

As an example, take a look at this product launch template by Prezi. This would be a solid choice for a pitch deck presentation, particularly if you’re about to launch a new product or service. It provides a structured layout that guides you through the essential elements of a pitch. If you’re hoping to make a good impression, the design of this template looks clean and professional while focusing on key points. It allows you to highlight what sets your product apart in a compelling way. 

Like most Prezi templates, it offers customization options. You can tweak colors, add your images, and moderate the content to align with your brand and product. These are all essential elements for creating a personalized and relevant pitch. 

A selection of new Prezi presentation templates

Collaboration tools

Prezi’s collaboration features come in handy when you’re working with a team. Multiple people can work on the pitch presentation at the same time, offering valuable inputs and different ideas. This way, your pitch deck presentation can reach its full potential. If you like to delegate tasks and give each team member a role in the creation, this feature is great for coordinating efforts. 

Prezi Video

For remote pitching, Prezi Video is the perfect solution as it allows you to add a video of yourself presenting alongside your content. This enables you to make your pitch just as personal as it would be in person. 

To explore how Prezi Video works, watch the following video:

Path tool for story flow

To help create a natural flow for your story, Prezi lets you set paths to move between topics. This easily guides your audience through your presentation in a logical way, which is crucial when it comes to pitch decks. 

Prezi is keeping up with the AI revolution by bringing you a set of AI presentation tools: AI text editing and layout features. These features give you text and layout suggestions, so you don’t need to stress about finding the right words or structure. It can adjust to your writing style, keeping your pitch personal to you but with added clarity and relevance. Discover more about Prezi AI features here .

Successful business pitch presentation examples

Many well-known companies famously used pitch decks in their early stages to secure funding and partnerships. Here’s some you may know: 

Back in 2008, Airbnb was just starting out and needed funding, so they created a pitch deck. This wasn’t just any pitch deck—it was really clear and straightforward, showing off their business model and what they hoped to achieve. They ended up raising $600k from an angel investment round. Their pitch presentation was so successful that people still talk about it today. It’s a classic example of how a good pitch can really set a company on the path to success.

Did you know about Uber’s beginnings? On their ninth anniversary, Garrett Camp, one of the co-founders, shared their first pitch deck. It was a 25-slide presentation that they used way back when they were just starting out. This pitch presentation was a major part of their strategy and really helped in the company’s early growth and evolution. It’s pretty impressive to think how those early slides contributed to making Uber the giant it is today. 

We all know how significant Facebook is when it comes to social media platforms, but it’s all down to their original pitch presentation back in 2004 that propelled them into such success. The pitch deck contained mix-and-match slides for summarizing Facebook’s value proposition, key metrics, and audience demographics. Shortly after the launch of facebook.com, Eduardo Saverin, who was 21 at the time, took their presentation to New York. He was there to pitch Facebook’s Ad platform to potential clients. Now, fast forward to today, Facebook for Business has grown massively. It’s the second biggest digital advertising platform, just behind Google, and holds more than 25% of the market share.

These examples are not only inspirational but show just how important pitch presentations are. A strong pitch is critical for making a good first impression, forming business relations, and opening up opportunities for scaling your business. 

Final thoughts on pitch deck presentations

To wrap up, pitch decks are more than just presentations; they’re your chance to make an impact. They’re vital for anyone looking to get their idea off the ground, especially in the startup world. So when you’re putting one together, keep it straightforward, focus on your key points, and make sure it reflects what you and your business are all about. A well-crafted pitch presentation can open doors, attract investment, and set the stage for your future success. Remember, simplicity and clarity are your best tools. Good luck, and here’s to making your ideas shine!

how to create a pitch deck presentation

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IMAGES

  1. What is a Pitch Deck? Examples, Tips and Templates

    how to create a pitch deck presentation

  2. What Is a Pitch Deck? (And How to Make One)

    how to create a pitch deck presentation

  3. What Is a Pitch Deck? (And How to Make One)

    how to create a pitch deck presentation

  4. 25+ Best Pitch Deck Examples, Tips & Templates for 2019

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  5. Infographic

    how to create a pitch deck presentation

  6. How to Pitch your Deck

    how to create a pitch deck presentation

COMMENTS

  1. How to Create a Pitch Deck for Investors [Templates + Design Tips]

    You can create a pitch deck using any presentation software. But if you want your pitch deck to stand out, you need to make sure it doesn't look like any other PowerPoint presentation. Customize this presentation theme and make it your own! Edit and Download When Do You Need a Pitch Deck?

  2. How to do a Pitch Deck Presentation (plus free templates!)

    You can make a Pitch Deck presentation for a customer, or a client, or even a partner. The objective is to showcase your business plan, your product, and your over-all growth projections. In other words, you have to sell to your audience not only what your product is, but also what it could be.

  3. How to create a pitch deck (and the 10 slides you need)

    How to create a pitch deck (and the 10 slides you need) Jan 31, 2024 Google Slides Powerpoint Table of Contents In the high-stakes world of startups, a pitch deck presentation is often the deciding factor for securing investment, whether in high-pressure situations like Shark Tank or pre-seed pitching rounds.

  4. How To Build A Successful Startup Pitch Deck (With Examples)

    The first may be the one you create to pitch potential cofounders to join you on the team. In this type of presentation, you'll likely want to focus on the company's mission, the culture they'd be joining (or helping to establish), and the growth potential they have a chance to be a part of. The second type would be a comprehensive deck ...

  5. How to Make Winning Pitch Decks in 2022 With PPt Templates (+Video)

    English Presentations Pitch Decks Microsoft PowerPoint This post is part of a series called How to Make Great Pitch Decks (Startup Presentation Guide). 20+ Best Keynote Pitch Deck Templates (Business Plan Presentation Designs 2023) How to Make Great Startup Pitch Deck Presentations in Apple Keynote

  6. Guide to Pitch Decks: 10 Elements to Include in a Pitch Deck

    Learn From the Best What Is a Pitch Deck? In business, a pitch deck is a pitch presentation for entrepreneurs or businesses to provide a streamlined but informative overview of their company or startup to potential investors, such as venture capitalists or angel investors.

  7. How to Create a Pitch Deck & Win New Clients (with Template)

    3. Introduce Your Team. The nature of agency-client operations means that it's important to build personable relationships between key stakeholders. Therefore, when pitching to a prospect, introduce the key people in your team, such as the assigned account manager and any relevant C-suite personnel.

  8. How to create the perfect Pitch Deck presentation

    Popular methods of link-building and bond-strengthening include face to face meetings, outings, video conferences and business tours. The main aim of these interactions is to provide your contact with insight into your business and give them a valid reason as to why they should invest their time and money into your venture.

  9. What is a Pitch Deck Presentation? and how to create one

    What is a Pitch Deck Presentation? and how to create one Vinicio Chanto | Book Office Hours 8.10.2023 A beginner's guide to the pitch deck meaning This article will guide you through understanding what is a pitch deck presentation, and empower you to create a compelling one that aligns with your company goals. What is pitch deck?

  10. 30+ Best Pitch Deck Examples & Templates from Famous Startups

    The purpose of a pitch deck presentation can be to generate interest, secure funding, form partnerships or gain clients. A well-crafted pitch deck can greatly support a pitch deck presentation by effectively conveying the key messages, engaging the audience, and enhancing the overall impact of the presentation. Got it? Great.

  11. How to Create a Pitch Deck

    How to Create a Pitch Deck - A Step by Step Guide by Stacie Shaw Pitch Deck Design 0 So, you want to build a pitch deck? What an exciting phase! Get funding, clients, and team Let me count the ways Pitch decks for the startup Pitch decks for the B2B A very visual document That tells your true story Consider your audience Consider your needs

  12. How to Create a Killer Pitch Deck (With 3 Proven Examples)

    How to make a pitch deck Why should you believe this works? Pitch deck examples Let's get started! What is a pitch deck? A pitch deck is a presentation that lets you quickly show your business plan and potential to others. Your audience can be anything from potential investors to prospective co-founders, partners, and so on.

  13. How To Create A Winning Pitch Deck In Five Steps

    Step #3: Detail the go-to-market strategy. This is the place to be explicit. You can have a great product, but if you don't show how it will make money, it's worth nothing to investors. "I ...

  14. How to create impactful pitch presentations

    How to create a successful pitch presentation Get your team on Prezi - watch this on demand video Anete Ezera When it comes to startups and entrepreneurs, getting that first big deal can be tricky. It can be hard to put your business idea forward in a way that's going to convince potential investors or partners.

  15. Free customizable pitch deck presentation templates

    1,535 templates Create a blank Pitch Deck Presentation White and Violet Professional Modern Technology Pitch Deck Presentation Presentation by Olmos Carlos Modern Pitch Deck Presentation Template Presentation by Giant Design Beige Minimalist Mood Board Fashion Presentation Presentation by Inkofert

  16. How To Create a Pitch Deck (With Template and Examples)

    Table of Contents A step-by-step guide to creating a pitch deck 1. The Problem 2. The Solution 3. Value Proposition 4. The Competition 5. Competitive Advantages 6. Market Validation & Traction 7. The Team Regularly update your Pitch Deck Variations on the Pitch Deck with editable templates Beautiful living documents, built like web pages.

  17. Ultimate Pitch Deck Guide with Examples [in 2022]

    In this video, we're looking at what is in a great pitch deck, nothing else. We'll go through every single element of the pitch deck and I will show examples...

  18. How To Create A Pitch Deck

    To make it even more powerful you may want to add some description about the product itself and some quotes of some of your existing clients talking about how much they love your product. 5 ...

  19. 20+ Free Pitch Deck Templates [Fully-Customizable]

    To make your pitch deck — and every other presentation you work on — uniquely yours, create a presentation style that reflects your company's branding. Lastly, feel free to invite your team to ...

  20. How to create a killer pitch deck for investors

    How to make a perfect pitch deck into a perfect presentation. To really sell your idea with the perfect pitch deck, you'll need to consider more than just the slides or their appearance. How you present the pitch deck can make all the difference between stirring up interest and closing a deal. Leave time for questions

  21. Introduction to Pitch

    Pitch is the fastest way to create beautiful, on-brand presentations with your team. There's no need to choose between speed, collaboration, and aesthetics —...

  22. How to Use Storytelling Techniques in Your Pitch Deck

    A pitch deck is a presentation that showcases your idea, product, or service to potential investors, partners, or customers. It's a crucial tool for convincing them to support your vision and join ...

  23. Latest Breaking News Podcast Pitch Deck Presentation

    Download the "Latest Breaking News Podcast Pitch Deck" presentation for PowerPoint or Google Slides. Whether you're an entrepreneur looking for funding or a sales professional trying to close a deal, a great pitch deck can be the difference-maker that sets you apart from the competition. Let your talent shine out thanks to a customizable ...

  24. ugc

    39 likes, 4 comments - ugc.bystephanie on February 4, 2024: "So HOW do you land those deals with hotels and Airbnb's?! FIRST, you want to put yourself in t..."