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How to write a blog post: a step-by-step guide

Cecilia Lazzaro Blasbalg
14 min read

Get started by: Creating a website → | Getting a domain →

When you create a blog , you have the opportunity to dive deep into your favorite topics, highlight your expertise and build a community of readers interested in your work. Whether you want to learn how to make a website and blog from scratch, or make blogging part of your business strategy, publishing content online is an effective way to share your knowledge and ideas with the world.

That said, composing a winning entry takes practice. In this A-to-Z guide, you’ll learn how to write the perfect blog post—from choosing the right blog topics and picking the proper format for your articles, to selecting strategic images that generate interest and engagement. By the time you’re done reading this, you’ll have a clear idea of how to create strong blog content that effectively communicates your ideas and stands out from other articles on the web, other types of websites and within the blogosphere .

Ready to get blogging? Get started with Wix today.

What is a blog post?

A blog post is a piece of content published on a blog, typically consisting of text, images, videos or other multimedia elements. Blog posts cover a wide range of topics and can vary in length and format. They are often informal, conversational and engaging, providing information, insights, opinions or entertainment to the blog's audience. Blog posts can serve various purposes, including educating, entertaining, inspiring or promoting discussion.

How to write a blog post in 13 steps

Brainstorm blog topics

Refine your topic with keyword research

Define your audience

Create an organized outline

Write engaging content

Craft an irresistible headline

Choose a blog template

Select a blog domain name

Pick relevant images

Implement calls-to-action

Optimize for SEO

Edit and publish your blog post

Promote the final article

01. Brainstorm blog topics

When writing a blog post, whether you're guest posting for someone else or writing for your own blog, you’ll want to cover topics that bring value to your readers and fall in line with their interests, as well as your own. Rather than trying to find the perfect topic right away, start by jotting down different ideas that come to mind.

There are several places you can look to spark new topic ideas:

Browse other blogs within your niche with competitor analysis . If you’re starting a travel blog , for example, simply Google “travel blog” to see what your competitors are writing about.

Use AI tools at your disposal to generate topic ideas

Use Google Trends to find out which topics are trending.

Look for current events and recent news stories related to your field.

Find out what people enjoy learning about by browsing online courses on Udemy , Skillshare and LinkedIn Learning .

Once you find some interesting ideas online, think about the unique ways you can approach those topics. Consider the various ways you can play around with topic ideas to come up with something that isn’t only trendy and relevant, but that’s also original and fresh. You'll also need to consider making sure your blog post is up to date and this will mean including relevant data and statistics related to the topic.

Let’s say, for instance, that you want to write about chocolate chip cookies. There are a few different angles you might consider taking here based on your target audience and potential for website traffic :

A how-to post that instructs readers how to do something with clearly ordered steps (e.g., “How to Bake Chocolate Chip Cookies from Scratch”)

A curated list that offers a set of recommendations for your readers (e.g., “The Top Chocolate Chip Cookie Recipes”)

A tips and advice post that provides expert guidance and resources. (e.g., “Tips for Making Homemade Chocolate Chip Cookies Extra Gooey”)

A definition-based blog post that helps explain the meaning of a term or topic (e.g., “What Are No-Bake Chocolate Chip Cookies?”)

A top trends article that highlights what’s currently popular (e.g., “The Best Chocolate Chip Cookie Recipes From This Year”)

A personal or business update that lets you unveil something fresh or recently unknown (e.g., “My New Chocolate Chip Cookie Recipe Revealed”)

Get brainstorming with these best blog ideas , and check out our professional guide on how to start a blog for more helpful tips. You can also consider those close to you for feedback on your ideas, or branch out to a wider audience and get their thoughts.

02. Refine your topic with keyword research

Part of writing a blog post involves keyword research. This crucial SEO practice is used as a marker to see which terms you can potentially rank high for in certain online searches.

Once you’ve chosen a direction for your blog post, and before you get started with the writing process, you’ll need to figure out the chances of its success on search engine result pages—which ultimately means getting more eyes on your content. In order to succeed, conduct keyword research to find the most relevant queries for your topic.

You can find keywords for your own articles by using various keyword research tools. If you’re new to blogging, you’ll probably want to start with free tools such as Ubersuggest and Google Keyword Planner . Afterwards, you may want to upgrade to more advanced tools like SEMrush or Ahrefs .

While conducting keyword research, keep in mind that the more specific the phrase, the more closely it will match your audience’s intent. On the other hand, broader keywords tend to have higher search volumes—meaning more people are searching for them each month.

Think about the benefits of opting for a broader phrase, like “chocolate chip cookies,” over a more precise phrase, like “how to make chocolate chip cookies.” Choosing the right keywords means striking a balance between high search volume and high intent.

Once you’ve selected your keywords, you can use them to shape the structure of your content. Google those phrases to find out which articles have successfully targeted those same keywords, and spend some time browsing their content. This will give you inspiration for your own article in terms of what to include and how to structure it. Don't forget to also tap into your own experience as an entrepreneur or writer, when choosing what to write about.

google query on how to make a chocolate chip cookie

03. Define your audience

Now that you know what you’ll be writing about , you need to find out who you’re writing for . Anticipating the kinds of people who will be reading your posts will help you create content that is interesting, engaging, full of relevance and shareable.

Of course, your audience largely depends on your type of blog . If you run a baking blog, you’ll probably be writing for an audience of people who love baking and are seeking recipe inspiration. Even more specifically, if you run a healthy baking blog, you’ll be writing for people who similarly love baking but who want to make their culinary creations healthier. It’s important to keep these nuances in mind when crafting your content, since your goal is to write articles that resonate strongly with readers.

So, how do you figure out your audience in the first place? Start by taking another look at the other blogs in your field. Consider who they seem to be writing for, and the kinds of assumptions they’re making about their readers’ interests and lifestyles. For example, you might find that most of the blogs address a particular gender or age group.

You can also use online forums to find the main questions asked by your audience, or visit Facebook groups to read what topics they like or talk about. This will help you create content that piques their interest, sparks their curiosity and answers their questions.

Whether you're starting a book blog , a fashion blog, travel blog or something else—defining your audience should come first.

04. Create an organized outline

The key to learning how to write a blog post is doing thorough research and planning before you create the article itself. After deciding on the topic and blog format , you’ll need to build the mold for your content. Creating an outline is critical, as it ensures your article will have a strong foundation that you can build on as you write your blog post.

Start by creating subheadings, which are the backbone of an organized outline, under which your paragraphs of text will sit. These small but mighty pieces of content help you break down your article into bite-sized sections, making it easier for you to write and more digestible for people to read.

If it’s a step-by-step guide or a list of tips, start building your outline by listing out all the main points clearly, as in the example below:

Outline: How to Bake Chocolate Chip Cookies from Scratch

1. Gather your ingredients

2. Mix and knead the dough

3. Line a baking sheet with parchment paper

4. Scoop mounds of dough onto baking sheet

5. Bake at 350 degrees Fahrenheit

Add bulleted notes within your introduction and under each of your subheadings. This will help you formulate your main points.

If you find yourself getting stuck, use one of these blog post templates to guide you through the outline process.

05. Write engaging content

Turning something you love and know a lot about into blog posts is a great strategy to attract readers: they’ll come for the knowledge, but they’ll stay for your authentic outlook and first-hand experiences.

Hanna Kimelblat , Blogger and Growth Marketing Expert at Wix

Now that you’ve sketched out the blog post, you can begin typing away (or, use AI to write your blog posts ). Keep in mind that blog posts, like many other types of writing, typically include three main elements: an introduction, the body text and a conclusion.

Let’s start with the introduction. In the first few sentences of your article, you should already grab your readers’ attention. Begin with a relevant quote or statistic, tell a short story, or share an interesting fact. Then, set the tone for the article by sharing a brief summary of what you’re going to talk about in the body text. This gives your readers a reason to keep going.

Next, fill in the body text. In your outline, these are the bullet points beneath each subheading. This is the meat of your blog post, so it should be clear and compelling. Avoid fluff and repetition, and instead offer deep value by sharing your knowledge, research, and insights.

A concluding section isn’t always necessary—in fact, our blog rarely uses one—but it can be useful in the case of storytelling or when wrapping up a very extensive article. You can tie your main points together using a short bulleted list, or by sharing some closing thoughts in a few sentences. No matter the case, you’ll want to end on an engaging note.

At this stage you'll also want to consider your writing style, this is usually determined by your blog audience. If you're targeting a professional business crowd so you might want to consider adopting a more formal writing style; if you're writing for bakers, something more light and fun might be the best style. Within this consider your tone too, blogs, even formal business ones, are meant to open up communication and inspire conversation. Make sure your tone is relevant to your writing style and audience, but also use welcoming and inspiring language where possible.

Other important concepts to consider in your content creation process are:

Viscosity : essentially the ease with which a reader can understand and flow through a piece of text. It is akin to the "fluidity" of the writing and how smoothly the ideas and information are conveyed to the reader. High viscosity in writing implies that the text is dense, complicated, and difficult to read, while low viscosity indicates that the writing is clear, concise, and easy to comprehend.

Rhythm: the pattern of stressed and unstressed syllables, sentence structures, and the flow of words that create a musical or harmonious quality in the text. It's the cadence and beat that give the writing a sense of movement and can make the language more engaging and memorable.

Creativity : the ability to express oneself imaginatively and inventively through the written word. It involves using one's unique perspective, original ideas, emotion, pathos and artistic flair to craft compelling stories, poems, essays, or any form of written content. Creative writing allows writers to explore their thoughts, emotions, and observations in an innovative and expressive manner. Storytelling is a huge part of writing a blog post and shouldn't be neglected.

Sentence and clause structure: fundamental elements of grammar that govern how sentences are constructed in the English language. They determine the arrangement of words (verbs, adjectives), phrases, and clauses to convey meaning and ensure clarity in communication. Understanding sentence and clause structure is crucial for effective writing and communication.

06. Craft an irresistible headline

When writing a blog post, you don’t only need strong content; you’ll also want a powerful headline . A great headline entices readers and enhances your blog design , ensuring that they actually click on your article in the first place.

Learning how to write a catchy blog title doesn’t have to be hard. All you need to do is keep the following points in mind: clarity, specificity and offering an answer or solution.

Writing a good headline also depends on how well you put yourself in the shoes of your audience. Use the title to promise readers that your blog post will provide valuable insight that will benefit them in some way, whether by satisfying their intellectual curiosity, teaching them something new or helping them solve a problem. This will increase the chances that they’ll click on your article and read it. Just don't go over board and remember to avoid clickbait, which is writing a hyperbole headline just to get clicks through to an article.

Here are some examples of headlines that we are quite proud of, to give you a general idea for your own content:

Create a Powerful Free Landing Page in Under an Hour

20 Best Time Management Apps to Organize Your Life

How to Design an A+ School Website (With Examples)

Make a Change: Using Photography as a Tool to Raise Awareness

If you're looking for inspiration to get started, try out this blog post title generator .

07. Choose a blog template

Writing your blog post may be your first priority, but you’ll also want to package it in an appealing way. Having an article with strong visual appeal is crucial for striking the right chord with your readers. The best way to customize your blog's design is by starting with a free blog template .

Professional designers have created all these blog layouts, and they're fully customizable to reflect your blog's messaging and tone. For inspiration, check out these blog examples to see how others have transformed these templates into beautiful, content-rich powerhouses.

If you’re writing a blog about organic ingredients, for instance, using a natural color palette on your site will set the right tone for the type of topics you’ll be writing about. This same color palette should also be used for your blog logo , as well as on your social media platforms.

example of a travel blog that uses a modern blog template

08. Select a blog domain name

You should host your well-crafted blog on your domain site address in order for readers to discover it. When it comes to naming your blog , you can gather ideas from a blog name generator and see if the domain name is available.

Spend time thinking about how your blog and domain name fit in with the blog post topics you will cover. Make sure that your name reflects your blog’s persona, topic and niche.

Once you have finalized your name, choose your domain name (also referred to as a URL, for example, www.wix.com). Typically, your domain name will be the same as, or at least similar to the name of your blog.

09. Pick relevant images

Likewise, you should also enhance your blog post with a few great images that illustrate your main points. It’s important that your pictures add value to the subject, rather than serving as placeholders. Pay extra attention to your featured image—this will be the main visual below your blog’s title, and it’s what readers will see when they browse your articles from your blog’s homepage. Infographics are also great to insert within blog posts to reinforce key points or ket stats.

Also consider inserting videos into your blog posts, the best ones are those you've created to match the topic and intent of the video, but you can also use those from third parties, to improve the user experience and engagement rates on your articles.

With Wix, you can add a professional photo gallery to individual posts and embed your own pictures within your articles. You can also choose from an array of media content from Wix, Shutterstock and Unsplash directly within your site’s editor.

10. Implement calls-to-action

In the same way a blog is meant to inform people about specific topics, it can also be used as an important tool that motivates readers to take a certain action. This includes everything from subscribing to your blog to making a purchase.

This element is referred to as CTA, or call-to-action, and is presented as an embedded link or button that states your objective in an alluring manner. Some of the most common call-to-action examples for blogs include “Subscribe,” “Download our e-book” or “Sign up.”

Using CTAs can help you transform your website traffic into engagement and, eventually, profit. While your immediate goal is to get more readers, you may eventually want to monetize your blog further down the road.

11. Optimize for SEO

When it comes to SEO for bloggers , a strong SEO plan involves optimizing your content both before and after writing the blog post. Not only does this include doing keyword research prior to the outline phase (mentioned in step 3), but it also includes using those keywords to polish your final piece.

This begins with sprinkling relevant keywords throughout your article. Let’s say you’ve chosen to target the keyword “business strategies.” Use this exact phrase in your headline, throughout the body text and one to two subheadings if it’s a natural fit.

Next, include this keyword in your metadata. This is the preview text you’ll see for every article on Google, and it includes a title (known as the meta title) and short description (the meta description). You’ll also want to add the keywords to the URL of your article, as well as in the alt text of your blog post’s images. Use these SEO features to give your blog an overall performance boost. Lastly, and make sure you know exactly how long a blog post should be to best rank your post.

12. Edit and publish your blog post

With so many common blogging mistakes out there, you’ll need to thoroughly check your article for grammatical errors, spelling mistakes, repetition and any other unprofessional content. Furthermore, make sure your ideas flow coherently throughout each section, signaling a clear and purposeful message to readers. You can read about other essential aspects of blogging in this comprehensive blog post checklist .

We recommend asking a friend or colleague to give your blog article a once over before it goes live, as part of your proofreading and fact checking process prior to publishing. Direct them to look for any discrepancies or ambiguity. It’s also important to emphasize quality over quantity in order to keep your readers interested and to establish your credibility. Then, once you’re happy with your written work, it’s time to hit publish.

13. Promote the final article

Once you’ve written and published the blog post, take the necessary steps to make sure it gets read. Two of the most effective ways to promote your blog post and get readers are email marketing and social media marketing.

Email remains one of the most reliable platforms for marketing, as it allows for a direct communication channel between you and your audience. This highly effective digital marketing strategy involves sending out customized emails to prospective users with the aim of converting them into loyal fans. If you’re interested in getting started, this powerful email marketing service can help you send custom newsletters for your blog.

Beyond emails, sharing your article on social media can also go a long way. For example, if you want to accrue a wide audience, promote your blog on Facebook or Instagram, which have one of the largest and most diverse user bases.

Whichever channels you choose, make sure to actively engage with followers on a day-to-day basis. This will ensure that you not only write a great blog post, but that you get people reading your article, too.

Looking to really get your blog off the ground? Take a look at our Build Your Own Blog online course to get you started.

How to structure a blog post checklist

Headline: clear, catchy and relevant, includes keywords where relevant for SEO

Introduction: hooks the reader, answers search intent where relevant, outline's the blogs purpose and main point

Subheadings: organizes content into digestible and readable sections, follows a logical flow

Body: provides valuable information while supporting points with examples, stats and other evidence, conversational tone

Visuals: includes relevant images, infographics or videos that enhance understanding and reader engagement

Engagement: encourages reader interaction (comments, shares)

Editing: checks for grammar and spelling errors, edited for coherence and style, fact checked

SEO: includes relevant keywords naturally, answers search intent

Readability: uses consistent font and formatting, short sentences

Links: includes internal and external links for additional context

Social sharing: includes social sharing buttons and shareable snippets of information

Review: read through the post one last time before publishing and after published

How to write a blog post FAQ

How to write my first blog post.

Writing your first blog post can be an exciting but daunting task. To make it easier follow these basic steps - choose a compelling topic, plan out your post, hook readers with a killer introduction, provide meaningful content, hone your conversational style and include visuals where you can.

What are 5 easy steps to writing a blog post?

How to write a blog post with ai, how to write a blog post as a beginner, what is a blog post example, what is the format of blog writing, related posts.

How to write catchy blog titles: 12 tips and examples

The ultimate blog post checklist

Blogging for beginners: 20+ tips to jumpstart your blog

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Master the Art: How to Write a Blog Post that Captivates Your Readers

In today’s world, content is king, and the ability to create high-quality, engaging, and informative articles is becoming increasingly important. From what does a blog post look like to write a blog post, every step of the writing process requires strategy, craft, and careful consideration. In this article, we will guide you step by step through the process of crafting an article, helping you turn your ideas into compelling and influential content. We will discuss the importance of planning and research, offer tips on blog writing, and explain how SEO can enhance your article’s visibility in search engines. Whether you are an experienced writer or just beginning your journey in article writing, these principles and tips will help you enhance your skills and create content that will attract and engage your target audience. For instance, if you’re wondering how to write a blog article or write blog posts, we’ve got you covered. To provide more clarity, we will also include a blog writing example. Let’s get started!

How to Choose an Effective Topic

The task involves searching for a relevant and popular topic that will be interesting to read, as well as compiling a list of topics indicating priorities from the most popular to the less popular ones. If you are well acquainted with the niche, selecting a topic for a blog post should not pose a problem. You might even find that you can easily write blog posts on a variety of topics within your niche. However, if you encounter difficulties in choosing a topic, you can use keyword selection tools to aid in your blog writing. For example, if many people month after month are searching for how to write a blog post, they are likely interested in reading materials on that topic. After all, the popularity of blog posts can often be an indicator of reader interest.

Choosing Relevant Reading Topics: Searching for a Verified and Popular Topic

To successfully search for a relevant reading topic, the following steps should be performed:

Study of the Niche and Interests

Keyword selection, popularity analysis, information availability check, ranking and list compilation.

By finding a verified and popular topic, you can enjoy reading materials that interest a large number of people.

Unique Advantages of the Article and its Attractiveness to the Target Audience

When we analyze our article in the context of competitive struggle, we can identify a number of unique advantages that make it particularly attractive to target users. Let’s consider several key aspects:

Graphic Design

Quotes and expert mentions, statistical data, writing style, use of lists, headings, and subheadings, use of numbers.

Overall, these factors help to create an article that will be attractive to the target audience and can compete with other materials in this niche.

Creating a Detailed Plan or Outline for the Article

This is a critically important stage in the writing process. This process provides a logical structure and sequence for your article, helps to organize ideas and theses, and also allows for a more efficient use of your time for writing.

Identify Subtopics

Formulate key theses, structure the article, distribute main points and supporting details, work on the introduction and conclusion, review and refine the plan.

In the end, you will have a detailed plan that will simplify the process of writing the article and help maintain the logic and consistency of your text.

Starting the First Draft After Creating a Detailed Article Plan

Once you have created a detailed plan for the article, it’s time to start working on the first draft. This is the step where you actually start writing and translating your ideas from the plan into a full-fledged text. Here are some recommendations for this stage:

Start with an Introduction

Follow your plan, write freely, use your own voice, don’t be afraid to rewrite, finish with a conclusion.

Remember, the first draft is just the beginning. You can always come back and improve it, make corrections, and edit the text. The most important thing at this stage is to get started and get all your ideas written down.

Polishing and Editing Your Post

After you have written the first draft of the article, it’s time to polish and edit it. This stage requires a careful and attentive approach, as it is here that you give the article its final, professional look. Here are some tips to help you with this:

Let the Text “Rest”

Check grammar and spelling, ensure logical consistency, work on style, read out loud, get feedback, return to editing.

Editing is a process of art and patience, so don’t rush. Achieving a quality result is more important than just quickly finishing the work.

Create a Stunning Title

Creating a compelling and appealing title for your article is a key stage that can significantly affect its success. The title is the first thing people see when they encounter your article, and it can play a decisive role in their decision to read it or scroll past. Here are some tips for creating a stunning title:

Make it Specific

Use powerful and engaging words, keep it as short as necessary, use numbers and facts, ask questions, promote benefits, test and refine.

Remember, your goal is to attract readers’ attention and encourage them to continue reading. Thus, devote enough time to create a stunning title for your article.

Add SEO to Your Page

Adding Search Engine Optimization (SEO) is a crucial step in the process of creating an article. This will help your article rank higher in search results, attracting more readers. Here are some tips on how to add SEO to your article page:

Use Keywords

Create quality content, optimize meta tags, use internal and external links, optimize images, improve page load speed.

Remember that SEO is a long-term strategy and it may take time to see results. However, investing time and effort in your articles’ SEO can significantly increase their visibility and traffic.

In conclusion, creating an article is not just a writing process. It’s a series of stages, starting with research and planning, and ending with detailed editing and SEO optimization. Each of these stages plays an important role in the process of creating an article that is appealing to your target audience and effective in achieving your goals.

Writing an article requires meticulousness and attention to detail, but by applying these principles and tips, you can create content that is effective and attractive. Don’t be afraid to experiment and try new approaches, as this is how you can find your unique voice and style that will make your articles truly stand out.

Remember that quality article writing is not only about disseminating information but also about connecting with your readers, solving their problems, and inspiring them. Pour your heart and soul into your articles, and your readers will appreciate it. Good luck on your journey to creating stunning articles!

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Home » Blog » How to write unique articles when it seems everything has been written

August 20, 2020

How to write unique articles when it seems everything has been written

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How to write unique articles the easy way

Sometimes it seems that the written word consists of nothing more than regurgitated content. It seems the internet, as infinitely copious as we have been led to believe, nevertheless is crammed full with recycled articles and repeated opinions, and producing or procuring unique content is as unlikely as discovering the proverbial pot of gold.

But the bid to create original content should not be as difficult as it sounds. We have gathered some tips to this article to show you how to write unique articles the easy way.

#1 Spy on your competitors

“Keep your friends close, and your enemies closer” is an adage that certainly applies to writing fresh, engaging copy. If you want to be different – and better – than your competitors, it’s worth having a look at what they are producing. Their social media pages and blogs can potentially reveal tons of interesting information that you can use to your advantage and set you well on your way towards producing original content.

This technique is known as social media measurement, and is a great way of finding out how customers are reacting to your competitors’ brands, thus paving the way towards honing your own content marketing strategy . If something’s not working right with them, that’s your ticket. Swoop in, fill in the gaps, and thrust your competitor straight out of the competition.

#2 Build new content around relevant long-tail keywords

We’ve been told so many times that the modern internet user has no time to spare, that it’s easy to fall into the trap that is incorrect keyword usage. It’s an interesting paradox that the oh-so-busy online customer can only afford to give a homepage a cursory glance before clicking the back button, yet has the time to type a 20-word Google query on a miniscule smartphone keypad.

Yes, conducting meticulous keyword research is part of how to create unique content; use more specific, long-tail keywords to target user intent and create interesting content to provide the information internet searchers are looking for.

#3 Take advantage of your old content

“Change is the only constant in life,” said Heraclitus, so if homeostasis is what you’re aiming for, it’s time to shake things up. Recycled content is a definite no-no; but regularly updated content is an absolute given. Diving deep into your past blog posts and breathing new life into old articles can be an easy way to create original content by using past labours to get new fruits; and by new fruits, we mean new visitors, who will be attracted by the fact that you are making an effort to keep up with current trends.

#4 Cover various topics with “How to” articles

If there’s one thing visitors are looking for, it’s answers. Modern consumers don’t want to know what they should and shouldn’t do – they want to know how to do it. That’s why how to titles , such as “How to create a unique blog”, are some of the most popular out there.

#5 Use available tools to come up with unique topics for your articles

However good you are at paraphrasing, circling around the same topics does nothing to give your content a unique angle. In a world where everything is disposable, so is content, and anything that doesn’t scream new and dynamic is discarded as quickly and thoughtlessly as a plastic straw.

Regularly brainstorming new topics for your content schedule is one way. An even easier way is to use a blog topic generator such as Hubspot , which generates thousands of interesting titles based on inputted nouns. For example, after typing in content, article and writing into the Hubspot blog title generator, you get five relevant topic suggestions:

Content: Expectations vs. Reality
Will Content Ever Rule the World?
The Next Big Thing in Writing
Content Explained in Fewer Than 140 Characters
This Week’s Top Stories About Content

Keeping an eye on Google Trends may prove even smarter. Rather than generating new titles and topic ideas, Google Trends allows you to feel the waters around certain topics. You can browse a particular topic and determine consumers’ interest in that topic. It also allows you to explore related themes, as well as gain insight into consumer queries.

How to get unique articles the easy way

If you are wondering how to write unique articles the easy way, the answer is: you should let others do the work for you! Writing an engaging and informative text requires plenty of research and a lot of time, but by outsourcing the work to the professionals you can get rid of that stress and focus on other important duties.

We offer professional content writing services to all kinds of online businesses, and we can create original content for your blog , website or online store . Get in touch now!

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Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting

Updated: July 28, 2017

Published: September 24, 2015

If you’re a boring writer, you’ve got a tough road ahead. I hate to break it to you, but in today’s content-saturated world, people don’t have time to spend on content they don't enjoy reading.

Thankfully, there are some powerful antidotes to boring content. In this article, I’m dishing up some of my favorite.

After you read this article, go write one of your own. If you follow these tips, your article will be at least 817% more interesting.

That percentage was totally made up. But still, this stuff works.

1) Tell a story.

I have science on my side for this one.

Stories produce instant brain activation . When the brain hears a story, it engages in neural coupling, a phenomenon that makes the brain actually experience the ideas being set forth in the story. Even the motor cortex , the part of the brain responsible for voluntary muscular motion, is activated by a story.

The brain also releases dopamine, the “ happy chemical ,” at emotional high points in the story.

Clearly, telling a story is a great way to be more interesting. Short, simple stories can be included in any article to up the interest factor.

2) Write in the first person.

Writing is the first person is natural. It’s the way that you talk.

If you and I were going to go to lunch, I would say something like, “I know of a really good sushi place about five minutes away. I’ve eaten there a couple times, and they have great service. Want to go with me?”

I used the first-person voice -- the words I, I’ve , and me . It would sound really weird if I said to you, “Neil is aware of a good sushi place. He has eaten there a couple times with optimal results. He is inviting you to go with him.”

Don’t be afraid of writing in the first person. The third person voice, in which you refer to “the author” or avoid all references to the self, is dry and awkward.

3) Foreshadow.

Good writers use a literary device known as “foreshadowing” to hint at what’s coming ahead in a story. They’re not giving away the plot. Instead, they’re setting the reader up for what’s going to come.

Foreshadowing helps increase the excitement and anticipation in a story. In The Lord of the Rings, Gandalf foreshadows Gollum’s role in the narrative when he says, “My heart tells me that he has some part to play yet, for good or ill, before the end.”

Readers will notice Gandalf’s prediction and think, “What’s going to happen? Will Gollum do good or will he do ill?” And so they keep turning the pages.

I often foreshadow in my articles by previewing what I want to communicate and the outcome of the article. I foreshadowed the content to this article when I wrote “There are some powerful antidotes to boring content. In this article, I’m dishing up some of my favorite.”

I even promised a benefit for good measure: “After you read this article, go write one of your own. If you follow these tips, you’re article will be at least 817% more interesting.”

Foreshadowing is nothing more complicated than pointing in the direction you’re taking your article. It helps to prevent boredom by promising the direction of the article.

4) Transition.

A transition is a signal that you’re about to switch directions.

Sometimes, writers abruptly veer from one topic straight to another. The reader, unprepared for the transition, mentally falls off.

Transitions keep this from happening.

The easiest way to create a transition is through visual cues -- big headlines, numbered lists, that sort of thing. My best transitions are created through header tags. However, you should also create some transitions in the copy itself, especially if you’re gearing up to make a new point.

It can be as simple as something like this:

We’ve dealt with the importance of transitions. Now, let me show you how clarity can also make you interesting."

Some publications don’t use headings. Writers for The Atlantic , for example, must use transitions in order to maintain the flow of their articles.

The image below shows a transition paragraph in an article.

Transitions are simple, easy, and a quick way to keep your readers interested and engaged throughout the course of the article.

6) Be really, really clear.

If I had to distill this entire article to one powerful point it would be this: Be clear.

Many times, when writers try to “be more interesting,” they consider techniques like active verbs or sparkling vocabulary. I have nothing against active verbs or cool words, but that’s not the main way to become more interesting.

You become interesting by being clear. Clarity is saying what you need to say -- nothing less, nothing more. It’s about using the right words in the right place. It’s about cutting out stuff that distracts. It’s about being plain, not fancy.

If you can be clear, you will be more interesting. It’s that simple.

7) Don’t be longer than you need to be.

Some people get way too worried about word count.

Word count doesn’t matter as much as you think it does. The only people truly worried about word counts are people who get paid per word and some editors.

You’re probably not going to copy/paste this article in wordcounter.net to find out how many words I wrote. Why would you care?

You care whether or not this article is helpful. If it’s helpful, you’ll spend the seven or eight minutes reading it.

If I needlessly make this article long, you’ll lose patience. I only need to make my point and stop in order to be interesting.

Extra verbiage is boring. If you don’t need to say it, don’t.

8) Don’t be shorter than you should.

Content length is a two-edged sword. No, you shouldn’t be too long. But yes, you need to say enough.

Brevity is a virtue in writing, but you still need some flow in your narrative. If you pare down the article to its bare bones, it becomes an outline, not an article.

I don’t know about you, but I don’t find that outlines are particularly powerful reading material.

9) Write short sentences.

I try to write short sentences. Why? Because people get lost in long sentences. Try this one:

Knowing that millions of people around the world would be watching in person and on television and expecting great things from him -- at least one more gold medal for America, if not another world record -- during this, his fourth and surely his last appearance in the World Olympics, and realizing that his legs could no longer carry him down the runway with the same blazing speed and confidence in making a huge, eye-popping leap that they were capable of a few years ago when he set world records in the 100-meter dash and in the 400-meter relay and won a silver medal in the long jump, the renowned sprinter and track-and-field personality Carl Lewis, who had known pressure from fans and media before but never, even as a professional runner, this kind of pressure, made only a few appearances in races during the few months before the Summer Olympics in Atlanta, Georgia, partly because he was afraid of raising expectations even higher and he did not want to be distracted by interviews and adoring fans who would follow him into stores and restaurants demanding autographs and photo-opportunities, but mostly because he wanted to conserve his energies and concentrate, like a martial arts expert, on the job at hand: winning his favorite competition, the long jump, and bringing home another Gold Medal for the United States, the most fitting conclusion to his brilliant career in track and field.

Did you get that? Sure you did. You probably remember the name of the runner -- Carl Lewis. You probably got the idea that he competed in the Olympics.

But what a sentence! After you read it, you find yourself panting with mental exhaustion.

Reading a sentence is like holding your mental breath. You can only last so long before you start to pass out.

Shorter sentences help readers take lots of breaths -- and that keeps them interested.

9) Break it up.

Ever heard of the wall of text?

If you've read this far, you've definitely seen one. Just look at that pull-quote above. Not only is it impossible to read, but it's also immediately intimidating to look at just because of how many lines it occupies on this page.

Don’t use a wall of text.

You can write the most fascinating content on the planet, but if you don’t break it up into chunks, people will think it’s boring.

Why? Because visual presentation matters. The brain process written information visually and spatially, not just textually.

Font, kerning, line spacing, paragraphs, heading, numbers, bullets -- all of these are part of being interesting. They help a user to absorb the information and stay connected.

Great writing isn’t as much about your sizzling hot style as it is about simple technique and a natural approach.

When you go to write your next article, just be natural. You’re not writing for your English teacher. You’re writing for me, for your user, for normal people who just want to read simple stuff.

Don’t try to impress us. Just try to get your message across clearly.

What do you do to create interesting blog articles?

Don't forget to share this post!

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How To Write An Amazing Blog Post That Attracts Readers in 2024

When starting a blog , sitting down to write a blog post can seem overwhelming.

It’s easy to get caught up in the logistics of the process, creating engaging content and ensuring that all the elements of a blog post are in place.

In this post, I will show you how to write a blog post that is effective and engaging by following a proven framework and ideas that work every time.

The Three-Step Framework

Here are the three steps to follow when writing a successful blog post.

Brainstorming Ideas

Brainstorming is essential when creating any content, but especially when creating blog posts.

A great way to get started is by sitting down with a pen and paper (or your laptop) and writing down whatever comes into your head.

Whether you’re writing your first blog post or your hundredth, brainstorming can be a great way to develop original ideas that capture your audience’s attention.

With plenty of online mind maps and tutorials to help you brainstorm exciting blog topics, you can quickly start with a few simple ideas.

Creating Content

Once you’ve developed some ideas for your blog post, it’s time to start writing.

Try writing in short bursts throughout the day rather than trying to do it all at once, so you can maintain focus and enthusiasm for the project.

Writing perfect blog content is as much an art form as it is science and takes practice.

The more you write, the better you’ll get.

Consider what your audience wants to know or learn from your post when creating content.

Writing content for a blog post is also a great way to increase content marketing and on page SEO efforts, as you can strategically add keywords that search engines will pick up.

Also, make sure that you are well aware of the tone/voice of your posts, as this will be one of the critical factors in making them successful.

Use a conversational tone and make sure to add some humor where appropriate.

Finally, edit your work or have someone else review it before publishing.

Having another set of eyes look over your work can help catch any errors or typos you may have missed during editing.

Promoting Your Blog Post

Consistency when writing a new blog post is excellent – but it’s only half the equation.

Promotion is the other half.

You can promote a blog post in many ways, and social sharing using platforms such as Facebook or Twitter is a great way to get started.

You can also build guest posts on other websites and link to your blog.

Don’t forget about email newsletters, a great way to send announcements when publishing new content.

If this sounds like a lot, don’t worry!

We’ll now get more granular and look at various strategies you can employ at each stage of the blog post creation process.

Finding Low-Volume Keywords for Your Website

Targeting a low-volume keyword is critical when optimizing your website for search engine success.

After all, if you’re looking to increase your website traffic, you want to target something other than high-traffic keywords with thousands of monthly searches.

If so, you’ll compete with too many websites and won’t stand out.

Instead, if you want to scale your influence , you should look for 10-150 monthly searches that are more specific and will help you rank higher in search engines.

But how do you do the perfect keyword research?

A tool like Ahrefs can be the first step toward finding the perfect low-volume keyword.

With Ahrefs, you can quickly identify the keyword type (short-tail or long-tail) and check its monthly search volumes.

Start by focusing on a few blog post ideas and researching related keywords to find the best low-volume keyword in your niche.

For example, if your blog post is about “cooking tips,” searching for “how to cook better” might reveal a better keyword with fewer monthly searches.

Once you have identified the broad topic, it’s time to start researching more specific keywords for your website.

Understanding User Search Intent

Writing that first blog post (or your 100th) can be challenging, but understanding user search intent can take your blogging website far.

User search intent refers to the user’s goal when they type a keyword or phrase into a search engine.

The best way to understand user search intent is to research keywords before writing your blog post.

Check out what other articles appear in the search results when you type in the keyword or phrase you plan to use for your article.

Ask yourself:

What kind of content are people looking for when they search for this keyword?
Are the articles more informational, or do they focus on product reviews?

When you answer these questions, you can take the main points of your topic and research keywords to understand better what type of blog content people seek.

Optimizing the post for relevant search terms will help readers interested in those topics find your blog post and increase website traffic.

Moreover, tasks like finding subheadings and using appropriate images become easier as you ensure you create the right content.

Write An Attention-Grabbing Headline

A great headline is necessary if you want a great blog post that succeeds.

Accurately summarizing your topic in the blog title of your post can go a long way.

Try to make sure that the title of your blog post accurately describes the content it’s covering while also sounding interesting enough to grab readers’ attention.

Use your chosen keyword in the title and make it catchy, creative, and exciting.

Your headline should be enticing enough to make people want to click on your post and read more.

Think of headlines as an opportunity to grab your reader’s attention.

Try using words that evoke strong emotions like ‘amazing,” ‘incredible,” or ‘must-read.”

Doing so will depend on your industry but knowing the powerful words that attract readers is essential.

While I’m definitely biased, I think that my headline is more enticing for people to click on in the example above.

Additionally, consider adding numbers or questions to the headline.

Numbers help break up the text and clarify what information readers can expect from the article.

In addition to the headline, remember to write an attention-grabbing meta description.

The meta description appears beneath the headline when a user searches for something on Google.

It can be just as important in terms of SEO as the headline.

Ensure to include relevant keywords and keep it brief (under 160 characters).

Let’s look at some examples of what a headline could look like.

Creating a Powerful Free Landing Page Under An Hour

This headline is concise and to the point.

It promises the reader a solution to their problem by offering them a free landing page within an hour.

This type of headline is great for blog posts trying to teach readers how to complete a specific task quickly and easily.

Organize Your Life With These 20 Simple Time Management Apps

This headline is compelling because it provides readers with a clear goal and a specific number of items they can use to help them achieve it.

It also implies that these apps are easy-to-use and can help improve their lives.

This type of headline works best for blog posts focused on helping people with their daily tasks or problems.

Designing That Dream School Website Within 14 Days – Even If You’re Starting From Scratch

This title offers readers something specific and tangible – designing their dream school website.

This particular heading is very attractive for those with little web design experience who want to create something professional.

This type of headline works best for blog posts about web design or coding tutorials where you teach people how to build something from scratch.

Other blog posts that use this type of headline focus on improving people’s productivity, achieving a goal, or even making money.

Change The World Through Photography With These 7 Beginner-Friendly Hacks

This title speaks to a more aspirational crowd – those looking to change the world through photography.

This heading promises readers will learn tips and tricks to take better photos.

How To Write Captivating Content

When writing content, you must refrain from repeating yourself too often – this can make your post unprofessional and disjointed.

Take the time to check through your article for any instances of repetition and ensure that each sentence is unique and deserves to be there.

Cut out unnecessary words or phrases that may appear more than once, as this will help keep your content concise.

Check each post for grammar and spelling errors before being published.

After all, no one wants to read an article full of mistakes.

How to Enhance Your Blog Post with Visuals

As you get better at writing a blog post, you’ll want to make it even more engaging and exciting for readers.

Making the content more impactful by including visuals such as infographics, images, GIFs, and videos is a great way to add more visual interest to the post.

Enhancing a perfect blog post with visuals can also break up large chunks of text, making the article easier to read and understand.

Here are some examples of using visuals to make your blog post stand out.

Featured Image : Every good blog post should have a featured image – this image will be used as a thumbnail when your post is shared on social media or sent in email newsletters. Go for an image that’s eye-catching, relevant to the content of your post, and preferably unique for each article.
Images within Articles : You can also embed photos and other visuals within articles to enhance their presentation and create a more dynamic reading experience for your readers. Pictures help break up the text and make it easier for readers to follow along with what you’re saying. If you’re writing about a specific place or event, consider adding relevant images to give your readers a better understanding of what you’re talking about. These images could be anything from screenshots of websites, maps of locations, photos taken at events, or product shots of items discussed in the post.
Photo Galleries : Another way to ensure your blog posts look professional is by creating photo galleries with relevant pictures related to whatever topic you cover in the center. These images work exceptionally well when dealing with multiple images at once. For instance, if you’re running an event recap article, having a gallery of all the photos taken at the event would add extra value for your readers.

Optimizing Your Blog For SEO

The right blog post is an effective way to generate traffic on your website, and it’s essential to ensure you are utilizing on-page search engine optimization (SEO) techniques.

SEO is essential for any website to maximize visibility and reach the largest possible audience.

While there are several steps to remember as you start crafting your next blog post, the process is quite scientific.

In addition to using relevant keywords, it’s essential to understand the appropriate length for a blog post.

The idea is that when people search for something online, they want comprehensive information.

They want more than just a brief overview of the topic – they want an in-depth look.

Not only does this help to ensure the quality of your content, but it also helps ensure that your article will rank higher in search engine results as people finish their search by consuming the articles on your site.

A tool like Surfer SEO can help you analyze your website, optimize it for better visibility, and track its performance.

The Power of Calls-to-Action in Blogging

The call to action (CTA) is one of the most powerful tools for driving engagement in blogging .

A CTA gives readers a clear direction on what to do after reading your post and can be used to encourage them to take a specific action.

Using copywriting strategically can also convince readers that taking the desired action is in their best interest.

A CTA tells your reader what action you want them to take, whether it’s to comment on a post, email their own experience with a product or service, or sign up for an email list.

Writing great content is essential for any blog, but you must be specific when getting people to take the right action.

Writing quality blog posts with compelling calls to action can help create engaging content and drive accurate results for your website or business.

You don’t want to bombard readers with too many CTAs, but you also don’t want them hidden at the bottom of your post,

A good rule of thumb is to place a CTA near the end of each section in your post and then again at the very end – this will give readers multiple chances to click on it if they choose.

Other Key Tips To Consider

Here are a few other things to remember when writing a blog post.

Make Content Relatable and Practical

The best way to create content is by developing a first draft of your blog post and outlining the points you want to cover.

Writing a new blog from start to finish (in one go) can seem intimidating, but a bit of planning and a good outline will make the process much easier.

Once you have figured out the direction of the content, remember to make it relatable and practical.

People appreciate the content they can easily understand that offers realistic advice.

Keep in mind that people search for different terms when looking for content, so make sure to use keywords throughout the post.

Finally, the post title needs to be attention-grabbing and descriptive.

Researching Other Blogs & Finding Inspiration

Researching other blogs on the same topic can give you invaluable insight into who your target audience could be.

Read through some of their posts and consider the following:

What topics interest their readers most?
How do they write their content?
Are there any common elements that tie all their posts together?

This data can inform how you craft content that resonates with your reader base.

Getting Feedback

For beginners that may be inexperienced in SEO blogging and content creation, getting feedback from more experienced bloggers is essential.

With software programs like Google Docs, it is easy for new bloggers to collaborate and get feedback from peers quickly.

Online forums and Facebook groups are great places to get feedback from people interested in reading or following your blog.

Moreover, find out what questions people in your niche ask and determine if there are enough requests to create content about them.

You can also get someone unfamiliar with the topic you are writing about to review it and give you feedback on how easy it was to consume.

You’ll get a unique perspective and ensure the content is well-written and accurate.

This information can provide valuable guidance on the types of content you should write about on your blog.

Use Effective Bullet Points

When crafting your article, include bullet points that provide a step-by-step guide.

Bullet points help in multiple ways.

They break up the text and make it easier for readers to digest.

Bullet points also help with self-editing (ensuring all critical points are covered) and help readers skim through your content more quickly.

Using bullet points can break down complex topics into easy-to-understand items and summarize the post for those needing smaller chunks of data.

Consider Your Introduction

Your intro paragraph should be catchy and engaging without being too lengthy.

When writing your intro, remember that it should capture the reader’s attention and make them want to read more.

Consider what kind of statement or story you can include to draw readers into your post.

It doesn’t have to be groundbreaking, but it should be interesting enough to make them want to read more.

The right hook can help set the tone for the rest of your post.

In one of his blogging quotes, Alex Taborrak said that, “… people are one click away from leaving you. So you’ve got to get to the point “.

Having the right hook can help you do just that.

How To Write A Blog Post – FAQ

How important is a blog domain for seo.

Blog domain names aren’t the only factor that help SEO, but they can be beneficial sometimes.

Having a domain name related to the topic of your blog post can make it easier for search engines to understand what it’s about and may give you better rankings for those keywords.

Additionally, having a specific domain name related to your blog content increases credibility and helps build trust with your readers.

Is WordPress The Best Blogging Platform?

WordPress is today’s most popular and well-known content management system (CMS).

From plugin selection to user-friendly interfaces and SEO capabilities, WordPress offers a comprehensive solution for creating a website that performs well across all devices.

What Are Some Writing Tips To Help Write Better Content?

Here are some tips to help you write effectively for your blog:

Remember to break down information into shorter chunks. Shorter paragraphs with clear headings and subheadings make your content easier to read and digest for readers.
If you’re creating a how-to post that requires more detailed instructions, break down the content into easy-to-follow steps.
Keeping your reader’s attention with humor, anecdotes, and storytelling is essential.
Use stories. Stories help take the reader on a journey. Also, not every story has to be your own – you can use other people’s stories or examples relevant to the topic.

How Does One’s Writing Style Affect The Readership Of Their Blog?

Your writing style can have a lasting impression on your readers.

Ensure you use language and wording that is easy to read without being too simplistic or overly technical.

Using the correct tone and voice for your blog’s audience will create an enjoyable reading experience for them.

How Does One Deal With Writer’s Block As A Blogger?

Writer’s block can be an intimidating experience, but there are ways to overcome it.

Using AI writing tools to generate new topic ideas can be helpful, as well as getting inspired from blogs in your niche.

Taking a break and engaging in activities like reading or listening to music may also help unblock your creativity.

When writing blog posts, consider that each piece of content on your own blog is a representation of you and your brand.

Write with confidence, and don’t be afraid to express your thoughts in an opinionated way that stands out.

Why Do Clickbait Headers Get You More Readers?

Clickbait headlines are designed to catch the reader’s attention and draw them in.

These headlines often use catchy phrases and promise something exciting to compel readers to click through.

However, you don’t have to resort to sensationalism when creating a clickbait headline.

Sharpening your writing skills and using templates that appeal to the reader’s emotions are some of the best strategies for crafting effective headlines without straying too far from the truth.

How Do You Get Better When You Proofread Your Blog Posts?

Proofreading your blog posts is a crucial step in ensuring quality content.

Here are some tips to help you get better at proofreading:

Read your post aloud; this enables you to catch mistakes you would otherwise miss.
Check for grammar, spelling, and punctuation errors.
Review the structure of your sentences to ensure they are clear and concise.
Run a plagiarism checker, such as Copyscape or Grammarly, to ensure your content is original.
Ensure that your post’s language and tone match the audience you’re trying to reach.

As you write blog posts, keep in mind the importance of crafting relevant and captivating and effective headlines.

Writing a successful blog post can be rewarding.

Creating content that engages your readers goes a long way in establishing your presence on the web.

Always be mindful of your content, and ensure the tone and voice are appropriate for your audience.

By remembering the above tips, you can create engaging, well-crafted, optimized content for human readers and SEO.

Doing so ensures your blog can reach a broad audience, helping you build your online presence.

Further reading on AdamEnfroy.com: Here are the best blog ideas and topics to consider when you’re stuck for content ideas.

Moreover, here’s information on choosing the best blogging platform for your needs.

Editorial Process:

Our reviews are made by a team of experts before being written and come from real-world experience. Read our editorial process here .

Some of the links in this article may be affiliate links, which can provide compensation to us at no cost to you if you decide to purchase a paid plan. These are products we’ve personally used and stand behind. This site is not intended to provide financial advice. You can read our affiliate disclosure in our privacy policy .

Adam Enfroy

We test and review software products based on an independent, multi-point methodology. If you use our links to purchase something, we earn a commission. Read our editorial process and disclosures .

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How to Write Unique Content that Truly Stands Out

By the leadpages team | published mar 27, 2019 | updated oct 06, 2023, by the leadpages team.

Mark Twain once said, “There is no such thing as a new idea.” And then he set out writing novels to prove himself wrong.

It’s the marketer’s job to prove him wrong too. There’s no greater advertising power than uniqueness. But it’s not an easy feat.

In 2012, Red Bull ran a live stream of the “Stratos” jump, where a skydiver set the world record for the highest skydive. Millions of viewers all over the globe were watching Red Bull’s live stream. Why? Because Red Bull attempted a marketing stunt that no one had tried before, and it boosted their branding in the extreme sports world and even put their name in the Guinness Book of World Records.

Source: Red Bull

But you don’t need to jump out of an airplane to stand out. You do, however, need to be unique.

Unique content is no longer a ‘nice to have.” It’s a ‘need to have’ in order to survive (let alone thrive) online. Your product, your brand, and your marketing will only work if you’re meaningfully differentiated from your competitors. But all too frequently, marketers create content that blends in with the competition.

So let’s look into why unique content matters so much and the process you can use to make your content stand out.

The goal of any type of marketing, especially content marketing, is to differentiate you from your competitors. There’s so much noise on digital platforms: from search engines to social media, it’s a crowded world out there. Content that’s never been done before is the best (and only) way to turn heads and get noticed.

And in order to turn heads, you need to walk by your readers in the first place. You need to be visible on search engines.

There’s evidence that Google optimizes based on three key aspects of content: quality, relevance, and uniqueness. That’s right, search engines actually care about how unique your content is—and they’ll rank you accordingly.

Google optimizes based on quality, relevance, and uniqueness

Why is this so high up on Google’s priority list? Because they know that unique content attracts readers. People would rather click on an article that piques their interest and curiosity than the “same old stuff.” Readers actually equate unique content to credibility and authority. It shows your business knows the topic well enough to not just present the info but to twist it and change it up.

Google also knows that fresh content encourages more shares. When you win over your readers with something new and exciting, they’re more likely to tell their friends. Search engines love shareable articles that have a lot of links.

Unique content is the key to unlock your marketing.

But so many marketers don’t make unique content. Why? ‘Cause it takes a lot of work! It’s not easy… and that’s why it shows results.

So how do you actually create content that no one else has ever done before?

1. Gather inspiration from everywhere

“Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.” -David Ogilvy

Break out the whiteboard and colorful markers, because it’s time to throw around some ideas. Brainstorming isn’t about sitting in isolation in a dark room. The best writers and marketers draw inspiration from the world around them. Some of the best ideas will happen when you’re not expecting them.

But new ideas only happen if you’re open to them. Brainstorming works best if your brain is subconsciously thinking about generating ideas 24/7. So shift your mindset to see the world through your profession. Mundane moments can spark a great content idea. Keep a written or electronic journal with any ideas that pass through your head throughout the day. Even if you don’t know what the idea means when you first write it down, it could explode into something awesome later on.

Photo by Tyler Nix on Unsplash

But don’t pigeonhole yourself into just your industry either. See the world through a new lens. What’s stale in tech could be groundbreaking in real estate. Sleep tips you’ve heard a hundred times could be useful in interior design. Read blogs and forums, browse social media, delve into books, eavesdrop on conversations, go for a drive, and talk to friends.

2. Consider what your audience really needs

What do you really want to know in your industry that hasn’t been talked about much?

You’ve been drawing inspiration from everywhere, so you’ve probably come across your audience’s thoughts and opinions. What are they asking for? What kind of questions keep coming up?

The question that’s always being asked is the perfect opportunity for your content to provide an answer.

So how do you find out what your audience wants? Do some digging. Check social media posts (yours and your competitors) to see what people are writing in the comments. See what customers are sending you when they make customer service inquiries. Look at forums in your industry.

And you can even go right to the source! Request that your customers to fill out a survey so you can provide them with better content and service. Ask them what kind of content they want to see, what they feel like they’re missing, and when they feel most connected to your brand. (If your survey doesn’t get a lot of responses, consider adding a small incentive like a discount on products.)

3. Play to your strengths

What does your business offer that no one else does? Put it in your content!

There’s a reason you’re in business. You have some sort of unique selling proposition, whether it’s in your product, branding, or mission. Use that as a lens into unique content.

A great way to share your brand is through behind-the-scenes content. Show how your products are made. Share an interview with your CEO. Display pictures and journalistic accounts from one of your events.

This kind of content is innately unique to your business—because no one else has your products, CEO, or events! If something exciting is going on in your business, you’ve got a great new angle for your content.

4. Twist and shout (hooray)

Don’t be afraid to try something that’s never been done before—because that’s how you get noticed!

Find ways to put a twist on content that’s been done before. How can you look through a new lens or light? What new analogies or comparisons can you make to help people better understand the topic?

(Psst...Don’t add a twist just for the sake of shaking things up. It should make sense in alignment with the topic, and it should work to inspire curiosity without confusing your audience.)

Alright, but what does a “twist” actually look like?

Most of the time, it comes down to telling a story. People love stories. Stories help them understand and connect with the material. So get personal with it.

So let’s say you’re a shoe company with an eco-friendly mission. You could talk about how you make your shoes sustainable, but that’s been done before. What if instead, you told the journey of Shelby the Shoe, who’s just been thrown into the trash? The reader could follow Shelby as she walks through the process of waste, longing to be a sustainable, recyclable shoe. You’re getting the same point across, but you’re adding some personality and flair to it.

5. Make it completely epic

Is there a topic out there that has a lot of moving parts? Do you have something new to add to a popular subject?

This is hard to pull off, but it can show massive results… Make your content the biggest and baddest against all your competition. You expand on the topic to an exhaustive degree, so visitors get all of the info they need in one piece of content.

This could be a multi-part video, an eBook, an extensive guide with several chapters, or another long form of content that delves completely into a single topic. For example, Neil Patel’s Guide to Link Building is a 15-chapter guide that dives deep into how to build links on your site. It’s a specific topic that others have written about, but he goes into such depth that it’s one of the top results for this topic.

This is one of the most beneficial types of content. It becomes a pillar on your site, which adds authority and credibility that search engines reward. Plus, readers love having a one-stop-shop for all the info they need, and they’re more likely to bookmark and share a comprehensive long-form guide.

6. See how you compete in the race

If you’ve followed the steps above, you likely have some awesome content lined up. But you still want to make sure that it’s actually unique. Now it’s time to see what your competitors are doing.

Why do you need to do competitive research? Your content needs to show up on the first page of search results. If you have a lot of competition, your content won’t get seen. It’s like displaying a Picasso piece in a dark room. There’s no value unless people can see it.

So take it to Google. Search your main topic as though you were a reader looking for that information. Try out different keywords and phrases that feel natural to search. Look at all of the results on the first page. These are your top competitors.

Now, pause. Don’t immediately click away just because there’s some competition for your idea. You could have a similar idea as others, but you might have a unique spin or a better way of doing it. So, at this point, you want to see what the other content pieces actually look like.

Click on the top search results to assess the following (you may want to keep track):

Quality : Is the piece well written? As a reader, do you find any value in the piece or do you click away quickly? Lower quality articles don’t do well on search engines, and they’ll be easier to beat.
Content date : If an article is old and hasn’t been updated, your new article has a better chance to swoop in. But, if an article is constantly being updated, search engines assume it is a timeless piece of content.
Page rank : Page rank is an SEO algorithm that looks at the linkbacks on the page. The number and quality of linkbacks tell search engines the level of credibility and authority of the site. How many inbound and outbound links are there on this piece?
Keywords : What keywords do they use in their written content? This tells you what keywords searchers are actually looking for, and it can help you determine how to make your keywords different.

Photo by Kaitlyn Baker on Unsplash

We recommend trying out SEO Quake for an analysis of keywords, page rank, and content date. It’s free and integrates into most web browsers.

No-go : It’s not a unique content idea if the first page of search results is full of high-quality, keyword-saturated pieces published by established sites with lots of link-backs and page ranks. Time to try another idea.

Off to the races: It’s a unique idea worth pursuing if the top search results are poor or average and there aren’t more than two or three pieces.

7. Final check: what’s the “hook”?

Before writing, we have one more test to make sure your content is truly unique. If you were going to write one sentence about what this content is, what would you write? This is the “hook” that brings people in.

Examples of your hook could be:

“I’m going to have the most comprehensive link building guide on the internet.”

“I’m going to present an interview with the top experts in the industry about this topic.”

“I’m going to talk about how to train your dog through the lens of astrology.”

Boil it down to one sentence. If that sentence isn’t something that would instantly pique curiosity in your audience, then the rest of the content likely won’t either.

This hook also helps keep you on track. You can outline your main points based on that sentence, so you can ensure your entire piece is centered on the same idea.

Rinse, wash, and repeat. (Lots of testing).

Are you ready to make unique content that will stand out and show serious results for your marketing strategy ? It’s time to get to it!

How do you create unique content? Want us to expand on any points? Leave us a comment below!

Wondering what to read next?

Here’s what we suggest: → Get Your Audience’s Attention Alert Bars → Everything You Need to Create a Content Calendar for 2021 (+ Free Template) → The Ultimate Guide to Marketing Campaign Planning

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How to Write Unique Content: Tips to Prevent Plagiarism

Ameer Hamza Content Writer

A well-deserved content marketing strategy with exceptional blog posts guarantees your website gets to the top of SERPs.

Unique content writing is necessary for successful content marketing, whereas plagiarized content badly affects your SEO and company reputation. If you don’t provide any value to the readers, they’ll leave your website in no time without reading the entire article.

To help you promote the prosperity of your content marketing, I put down some important insights related to unique content creation. Let’s find them out right now!

What is Plagiarism in Content Marketing?

Online content written for your website or blog follows similar implications for plagiarized content as in academics. You can define plagiarism as the act of copying someone’s published content word by word without referring to the original writer. A plagiarizer usually claims the plagiarized text as his creation.

Merriam Webster defined plagiarism as:

“To plagiarize means to steal and pass off (the ideas or words of another) as one’s own.”

If you see its etymology, you will find that the word ‘plagiarism’ gets derived from a Greek word, meaning “kidnapping.” The reason plagiarism evolved into literary circles is not so clear, but it was pretty much in vogue in the earlier period of English literature.

Although plagiarism means stealing something from others, in most cases, it does not invoke any legal actions. However, the consequences for your business might be even worse. Plagiarism can have a terrible impact on your SEO and marketing results. That’s why you should prevent it by any means and always strive to make your content SEO-friendly .

How Plagiarism Affects Your Site’s SEO and Reputation

Before knowing the effect of plagiarism on your website, you must understand what a website ranking is.

Simply put, when you write a blog post for your website, it first gets indexed by Google. Search bots or crawlers go through your content and index it in its massive database. They are just like your college or school librarian, who catalogs every book in the proper place.

Based on your content’s quality, your website gets a certain position on Google. When someone googles a related keyword, your web page appears in the search results in response to the user’s query.

However, if your content contains any type of plagiarism , it won’t appear on the top SERPs. In turn, unique content brings incredible advantages to your SEO effort. And here are two critical reasons for this:

1) Plagiarism badly affects your website SEO and also your web content.

Search robots can easily detect which sources you have copied the text or image from and, consequently, penalize your site. Using an online plagiarism checker to evaluate your content for plagiarism beforehand can save you from any Google penalties.

Google algorithm updates like Panda and Rankbrain have further squeezed your freedom to copy content from others. They give your content a quality score and rank it higher when it’s unique.

2) Unique content improves a Domain Authority (DA) of your website as it’s usually insightful, well-researched, and detailed.

These important content characteristics help you get more backlinks, which are essential to increasing DA and PA (Page Authority).

When webmasters trust you as an authority in the field, they’ll more likely link to your blog posts. Ultimately, you’ll be getting more and more backlinks organically.

How to Create Unique Content? 3 Proven Tips

Writing matchless content is not an easy task, but if you follow the following tips, you can easily prevent plagiarism in your blog posts:

Tip 1. Write in your words

This tip is as simple as writing itself. Since you have to avoid phrases taken from other websites, I recommend you conduct in-depth research on your topic before starting to write.

Uniqueness comes from handsome knowledge, as you cannot sound confident in your writing without knowing your subject better than anyone.

If a plagiarism checker shows your content still contains a portion of plagiarism, you can conduct additional research to replace plagiarized parts of the text with unique insights.

Tip 2. Paraphrase the plagiarized content

Paraphrasing the content to make it plagiarism-free is another powerful technique.

Suppose you are stuck with some plagiarized phrases and couldn’t find any natural way for unique content writing. In that case, you can either paraphrase existing content manually or use a paraphrasing tool to come up with new ideas.

Tip 3. Cite sources used in your content

Using APA, Harvard, or other citation generators to add in-text or references makes your content look authoritative and well-researched. You should always add links to the sources where you take the information in your content to prevent plagiarism.

The abovementioned tips to prevent plagiarism will help you leverage your content marketing strategy. Writing unique content not only improves your website’s SEO but also builds users’ credibility and trust in your company. Save you from all the troubles you face in ranking your website by just using a reliable plagiarism checker during the writing process!

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How to Write Unique and Engaging Content: Tips & Tricks

August 20, 2021

Writing a blog post and creating engaging content is a more difficult task than you might think. You must engage the audience and find compelling topics, as well as consistently (and quickly) provide high-quality information.

To truly maximize results, you must publish or update material on a regular basis. To get a lot of readers you need to follow some important rules.

There are plenty of tools that can increase your productivity and save you time. However, you need to handle the bulk of the work and understand the process to create engaging content.

Use headlines and subheadings
Involve the audience
Keep it short and simple
Do your research
Use content creation tools
Include visual elements
Grab attention with the first sentence
Stay focused
Use precise and powerful language
Include though-provoking questions and quotes
Use analogies
Don’t let the haters bring you down
Take breaks
Use pop culture references
End with a bang

Use the following tips to get started. Discover what methods work best for your individual needs, and begin to implement them into your daily routine for increased overall engagement.

1. Use headlines and subheadings

Don’t just include a headline and subheading; create a unique and attention grabbing one. Your content title is important. Headline or subheading allow you to grab attention at the very beginning.

According to Upworthy co-founder Peter Koechley, tests show that traffic to content at Upworthy can vary by as much as 500% simply because of the headline ( Moz.com )!

Check out this post: 17 Easy Tricks How to Write Catchy Titles and Headlines

2. Involve the audience

Write engaging content. Don’t just give them the information.

One of the most important things you can do to engage the audience is to write directly to them. You the writer will talk with the reader. The reader is one person. The reader should feel that you understand what their problems are and what they need.

Ideally, that one person is you as you scratch your own itch.

For example, addressing the universe instead of your reader looks like this: Many businesses are always looking for ways to get more people to sign up for their email list. Be personal: You are always looking for ways to get more people to sign up for their email list.

Ask your audience questions that get them thinking. Make them feel like they are part of the article and the community you are writing about. If you are writing a blog post on gardening tips, ask your readers what some of their go-to tricks of the trade are. Make the article feel like a discussion, rather than a lesson.

3. Keep it short and simple

People reading online have shorter attention spans than say reading a novel. Readers want information, and they want it fast. So be sure to keep your content short enough to maintain attention, and long enough to provoke thought and intrigue.

Statistic Brain reports that on average only 28% percent out of 593 words are read on any web page ( statisticbrain.com ). This means the majority of the time people do not read every single word included in your content. So make your words count, make your paragraphs 3-4 sentences, and maximum 5 to6 lines.

4. Do your research

Never publish content without fully researching it. It’s easier than it used to be to complete adequate research, so take the time and the effort and get it done.

For example, gathering and updating the right data increased the traffic to some of our posts in dreamgrow.com more than 10-fold .

Sites like Buzzsumo will give you access to key influencers and the most shared content on the web. And news resources like Huffington Post and Buzzfeed are also excellent resources for the most current information.

You don’t want to publish incorrect information because it’s over a year old. Try to find the most recent original updates and sources.

5. Use content creation tools

Content Idea Generator – Portent’s Content Idea Generator is a fun and easy way to get headlines and engaging content ideas. Simply enter a phrase or keyword and receive unlimited ideas. The automated system offers catchy and humorous headlines and is easy to navigate. Check out a review by AdWeek about this tool here .

Copyscape – You never want to publish copied or stolen work online. Content must be 100% original, or you risk to ruin your reputation and losing viewers. Scan all material with Copyscape before publishing to be sure you work is properly referenced and always unique.

Grammarly – Grammarly is probably the best spelling and grammar checker around. Apart from being able to spot errors other grammar-checking apps can’t, it will also help you optimize your text and make it more readable. Make it a habit of running your text through Grammarly; it will turn you into a better writer.

Blog Topic Generator – HubSpot’s Blog Topic Generator allows users to enter in up to 3 phrases or nouns, and receive endless blog topic and title ideas that jumpstart your engaging content writing. You can use what they offer, or take part of their suggestions and make it your own.

Google Trends – Google Trends is an important place to look to discover what is trending in your niche, and what influencers are talking about. Use their search tool daily to stay on top of movements in social media.

Hemingway – Like Hemingway himself, this app and editor focus on short sentences and profound thoughts. The app highlights suggestions for correction in areas like overuse of adverbs, hard to read sentences and run-on or repetitive language.

Check out this post for more content writing tools: 35 Tools to Make Your Content Writing a Breeze

6. Include visual elements to create engaging content

You don’t want to publish content that is only text. Include photos, or videos and even consider infographics or pictocharts. For SEO and social sharing reasons add at least on image to every article.

Some people absorb information better this way, and it will give you a chance to make your content original, engaging and memorable. According to Hubspot , researchers found that colored visuals increase people's willingness to read a piece of content by 80% . Simply adding colors can almost double the chance that someone will stay on your page. And visual elements can also create a more interactive experience for viewers, making them more likely to return.

How to Plan Your Visual Content Marketing Strategy
How to Boost Traffic with Visual Content Marketing Strategy

Get millions of free images: Free Images for Blogs and Marketing

7. Grab attention with the first sentence

Like with your headline and subheadings, the first sentence of your content should be a stunner. You want readers to say “WOW” and then get excited to keep reading your material. This can be hard to do consistently. However, it will get easier the more you focus on it.

Try using questions and striking facts to make your readers get involved. For example, if you are writing about a political topic you could begin with the question “Have you ever regretted a past vote in a presidential election?” This is a personal and surprising question that can help immediately spark viewer interest.

8. Stay focused

Don’t stray away from the topic at hand. You don’t want content to start out about community gardens and then end with a sentence regarding your new car. Stay on topic and focus on key points.

9. Use precise and powerful language

To keep your content short and sweet you will need to use precise language and powerful words. Words like searing, reckoning and teetering are examples. These words have synonyms that may be more common, and simpler, but they will not evoke such directed emotion.

10. Include thought-provoking questions and quotes

To involve your audience, you might want to ask them questions. You can also include quotes from famous authors or celebrities and humanitarians. Quotes are a great subheading or first sentence to connect with your readers.

If you are writing engaging content about living green (or more sustainably) include inspirational quotes like the following from Henry David Thoreau, “What is the use of a house if you don't have a decent planet to put it on?”

11. Use analogies

Try to throw in an analogy if possible in every piece of content. The analogy is an important way to engage reader’s thought process and better relate your material in a readable and understanding way. You want to use relatable material and ideas and keep it simple.

For example, “metaphors are like a special ingredient. You can add them to your writing to add some flavor and originality”.

12. Don’t let the haters bring you down

Ignore your haters. If someone makes a negative comment on your website, page or content, ignore them. If you worry about every person who does not like what you do, you will miss out on celebrating all of the people that love what you do.

Here's the to-do list. Start from 1 and take the next item only if you have time:

Write for yourself
Write for your fans
Write for the haters

Avoid these: Social Media Marketing Mistakes You NEED TO Avoid

13. Take breaks

Give yourself time to recharge sometimes. Walk away from your content and go for a walk to the local coffee shop. Listen to some music and breathe. It’s important to let your mind rest so that it can perform at its peak more often than not.

Pro tip: Walk outside 15 minutes before writing. If you can't walk just try to get some downtime outside. Preferably in the nature or a park.

14. Use pop culture references

Just like with analogies, pop culture references can make your material more relatable and entertaining for your readers. We all love a good laugh, and a pop culture joke or comparison is always a smart idea to increase engagement.

You can try using titles like “How To Be A Jedi Of Drawing” or perhaps go with something more recent like “Orange Isn’t The Only New Black.” These can add humor and engage your readers on a deeper level.

Make damn sure your audience knows who Jedis are!

15. End with a bang

Do not waste your conclusion or closing statement. Use the bottom of a page or your content and wrap up the overall idea. Make it memorable and catchy, so that your readers stay on your page until they have completed reading all of your content.

These rules are not set in stone. Like with all road maps, sometimes a detour is necessary to find your way. To shine break the mold, try something new, and improvise. To truly succeed at writing engaging content, you have to find a way to stand out from the rest.

Be brave, be bold, and be you!

Use the tools at your disposal and remain motivated and interested in your topics. Get started today! Begin creating better content by following these 15 tips.

Good luck and happy creating!

Get your content marketing strategy in place: How to Create an Actionable Content Strategy

Authors: Priit Kallas and Julie Petersen. Julie Petersen is a content marketing specialist and a language tutor. She is the author of an educational blog where she shares valuable educational experience with students and educators.

_____________________________________________________ Photo credits: Pixabay photosteve101

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Looking for insightful blog posts on content writing, and SEO copywriting? You will find them on Credible Content Blog. Updated almost daily. Fresh, unique perspective.

How to write a blog post with unique insights.

Writing blog posts with useful insights

There are millions of blog posts published every day. On top of that, people are writing entry level blog posts using ChatGPT and Bard from Google by the dozens every day. With so much content readily available, how do you stand out. By publishing unique insights that your readers will not find anywhere else.

Writing and publishing blog posts with unique insights shows your readers that you are an expert in your field. This in turn builds trust and credibility. Trust and credibility lead to more readers and more sales.

Writing blog posts with unique perspective is also good for your SEO. Unique insights help you attract backlinks. Since the information you have published is available only on your website, other website owners want to link to your content for the value and information that you are providing. This boosts your blog’s search engine optimization efforts.

Search engines by themselves prefer unique, high-quality content . By writing blog posts with unique insights, you increase the likelihood of your blog posts being indexed and ranked faster, and higher in search engine results. Original content gets more preference by search engines.

Continuously writing and publishing unique insights provides a compelling reason to your readers to return to your blog. You build a loyal audience that appreciates your unique voice and expertise. Regular visitors are easy to engage. They subscribe to your blog. They share your content. They also become advocates of your brand.

How do you write and publish blog posts with unique insights? Here are a few things you can do.

Understand your target audience

Research your target audience’s interests, preferences, and pain points.
Identify knowledge gaps or areas where unique insights are lacking.

For insightful blog writing, publish blog posts that are relevant and engaging to your target audience. To achieve that, you need to understand them. You need to understand their interests, preferences, and pain points.

Once you have understood your audience, identify knowledge gaps or areas where unique insights are lacking. This will help you write informative and valuable blog posts.

How do you understand your target audience?

Do research

Your website analytics is a good place to begin. Where does most of your traffic come from? What search terms or queries do people use to find your content? This will tell you what information people are looking for or whether you have optimized your content for the right audience or not.

Look at the performance of your past blog posts and analyze the engagement metrics. Pay attention to which topics, formats, and styles resonate most with your audience.

You can interact with people on social media. Ask questions. Talk about their interests. What problems are they trying to solve?

You can also conduct surveys and interviews to get a more in-depth understanding of your audience’s needs and wants.

Monitor industry trends

Stay up-to-date with the latest trends, news, and developments in your industry. Identify emerging topics. Commenting on the leading conversations will help you position yourself as a thought leader.

You can also observe conversations in online communities, forums and publications. Gain inspiration from conversations that are outside of your echo chamber. What are people talking about in related industries?

Identify their pain points

What challenges are they facing? What are their biggest frustrations. Once you know what they are struggling with, you can provide them solutions through your insightful blog writing.

Find out what your audience is interested in

What do they read? What are they talk about on social media? What are their hobbies and interests? These will help you understand your audience better. It may not directly impact your blog writing, but you will gain a perspective, and this will certainly help you mold your language.

Stay informed and engaged for writing insightful blog posts

Follow industry news, trends, and emerging topics.
Engage in discussions and forums related to your niche.
Subscribe to newsletters, blogs, and podcasts that provide valuable insights.

You can follow industry news and trends by regularly reading industry-specific publications, both online and off-line. You can stay updated on the latest news, trends, and developments in your field. How do you do that?

For starters, you can use Google Alerts. In Google Alerts you can set up certain keywords and terms around which when content is published, you get an alert in your inbox. You can also subscribe to RSS feeds of different online publications. You can closely follow industry leaders on specific topics of interest.

There is social media of course. Closely follow conversations on Twitter and LinkedIn to stay informed. You can get updates in real-time.

You can join online communities and discussion forums to engage with people and get a pulse of what’s going on in your industry. There are many social media groups related to your niche.

Prepare a list of influential blogs, newsletters and podcast in your industry that consistently provide valuable insights. Set aside some time to read or listen to such content to update yourself.

You can also attend events that bring industry professionals together. During such get-togethers and workshops, you can build relationships with other professionals in your field and then later keep in touch with them for expert opinions and valuable insights. You can also connect with influencers and experts through social media platforms, particularly LinkedIn and Twitter.

Don’t want to rely on existing content? You can conduct your own original research. This will help you uncover unique insights that are not available elsewhere. With the help of surveys, interviews, and case studies, you can obtain valuable data and information. Gather data over a long period of time and then present data-driven insights to your audience.

Conduct original research for writing insightful blog posts

Design and execute surveys, interviews, or case studies.
Gather data and analyze it to uncover unique findings.
Present your research results in a clear and concise manner.

By designing and executing surveys, interviews, or case studies, you can gather data to uncover new findings that support your arguments.

How do you conduct original research to write blog posts with unique insights?

Design your research

Your research must have an objective. You must know what the purpose of your research is and what you want to obtain out of the several questions you mean to ask people.

Your research method is equally important. The best research method is based on your specific goals. If you want to collect data from many people, you need to conduct a survey. For an in-depth understanding of a topic, interviewing them is the way to go. If you want to learn more about how something works or to identify potential problems, going through case studies is your best option.

Formulate research questions and hypothesis so that you can create specific and focused questions. You need them to collect necessary data. You may like to keep the following points in mind:

Start with the research objective: what do you want to learn?
Bring down your research objective into smaller, more specific questions.
Make sure that your questions are answerable.
Make sure your questions are relevant to your research objective.

Share personal experiences for writing blog posts with useful insights

Draw from your own experiences to provide unique perspective.
Offer real-life examples and anecdotes that resonate with readers.
Discuss challenges, lessons learned, and actionable takeaways.

By drawing from your own experiences, you can provide a unique perspective. You can share relatable examples and valuable insights.

For maximum effect, identify relevant experiences. Determine which of your experiences are relevant to your blog’s niche in the topic you are addressing. You want to share with your audience the lessons you have learned, and the insights you have obtained. You want to share stories and anecdotes they can relate to. The stories and anecdotes complement the theme of your blog post.

A good thing about sharing your experiences is that you are the only person who has had these experiences. You offer a unique and fresh perspective on the topic you are writing on. This will help your audience understand a different viewpoint that they may have never considered before. Share your details with emotions. Talk about the challenges you faced and how you overcame those challenges.

Provide actionable takeaways based on your personal experiences. Present a list of practical advice, tips, and strategies that work in your case and may also work for others. Give them a roadmap that they can instantly follow.

Be authentic – very important. Your story represents YOU. Be genuine and authentic when sharing personal experiences. Avoid exaggeration and embellishments. Remember that readers can instantly sense inauthenticity.

Since these are real-life examples, they will be more believable. If something has worked for you, it can also work for your readers.

Leverage data and analytics for writing insightful blog posts

Utilize tools like Google Analytics to identify popular topics and keywords.
Analyze user behavior and engagement metrics to understand what resonates with your audience.
Use data-driven insights to craft unique and compelling content.

You can write insightful blog posts that resonate with your audience by using data analytics. For that, you can start with Google Analytics. You will need to setup and configure Google analytics so that it tracks and measures traffic and other metrics on your blog. You can gain insights such as traffic sources, page views, bounce rate, average time spent on page, and the search queries being used to find your content.

You can identify popular topics on your blog with Google Analytics. Which blog topics attract the most organic traffic to your blog? This will help you find out which type of content resonates with your audience, and you can generate new ideas accordingly for your future blog posts.

Google Analytics, or another analytics tools can help you analyze user behavior further. What is the click through rate? What is the scroll depth – how far a user has scrolled down a web page or blog post? What is the conversion rate?

You can prepare an Excel sheet and make a list of high-performance blog posts – blog posts that receive significant user engagement through search traffic or social sharing. Figure out why these posts are successful compared to other posts. Do more people leave comments? Do more people share these successful posts?

By gathering data and analytics, you can incorporate the insights into your blog’s content strategy.

Engage with thought leaders for writing insightful blog posts

Connect with influencers, experts, and thought leaders in your industry.
Interview them or feature their perspectives in your blog post.
Incorporate their insights to add credibility and authority to your content.

Thought leaders are individuals who are experts in their field and have a large social following. By interacting with influencers, experts, and thought leaders in your industry, you can gain access to the knowledge and perspectives, adding credibility and authority to your content. How do you engage and connect with thought leaders?

Identify key influencers and experts in your industry. It’s better if they have a strong online presence and a significant following. They may not respond out of the blues. Follow them on LinkedIn, Twitter or another platform they are active on. Engage with their content. Leave comments. Share their posts. Share your own thoughts. Add value to their threads. This will help you establish a connection and grab their attention.

Once you have established a connection with them, you can send them personalized, concise, and professional messages expressing your interest in collaborating, featuring them on your blog post. Explain to them clearly what value they can bring to your content and how much you appreciate their expert opinion. Clearly communicate specific topics or angles you would like to explore with them. If possible, send them some examples of your previous collaborations.

When the thought leaders you have approached agree for an interview, prepare a well-thought-out set of questions that will delve deep into their area of expertise. Remember you want to extract unique insights that people may find difficult to obtain from other online sources. Formulate your questions accordingly.

Even if you cannot directly interview them, they must publish lots of insightful content on their own blogs or social media timelines. You can feature their blog posts and social media updates on your blog. You can cite their work and research publications in reputed magazines. Remember to give them credit for their contributions.

Draw inspiration from different sources to write blog posts with useful insights

Read books, articles, and studies outside your niche to gain diverse perspectives.
Explore unrelated industries or disciplines for unique insights.
Combine ideas from different sources to create a fresh approach.

How do you draw inspiration from different sources to write insightful blog posts that stand out? You can read books, articles, and case studies. For example, you can read books on psychology, sociology, history, technology, or related fields to gain in-depth knowledge that you can then share with your blog readers. This can be immensely helpful especially when most of the bloggers regurgitate information present on other blogs.

You can also explore unrelated industries and disciplines that may be remotely connected to your niche. Look for parallels, metaphors, or analogies that can be drawn between your niche and other industries. Cross-pollinate ideas. Come up with thought-provoking blog post.

Actively participate in conversations, discussions, and networking events, both online and off-line. Engage with professionals, thought leaders, and experts from different backgrounds to get inspiration and ideas. The diverse viewpoints and experiences of others can inspire new ways of thinking and spark creative ideas for your blog posts.

You can also combine ideas from different sources to give them a new twist. You can take inspiration from multiple sources and create a unique mash up with an entirely new insight.

Read widely. Explore unrelated topics. Be open to new ideas even if at the outset they seem completely alien.

Conduct comparative analysis for writing insightful blog posts

Compare and contrast different approaches, methodologies, or theories.
Highlight the strengths and weaknesses of each perspective.
Your own unique synthesis or opinion on the topic.

By comparing and contrasting different approaches, methodologies, theories, and highlighting the strengths and weaknesses, you can offer readers a comprehensive understanding of your topic. How do you conduct a comparative analysis?

Identify multiple approaches, methodologies, or theories related to your blog post topic. They can be different schools of thought, strategies, or frameworks. Analyze their key elements, principles, or components for each approach. Identify what is similar and what is different.

Once you have identified the perspectives you want to focus on, highlight their strengths and weaknesses. Consider factors such as effectiveness, applicability, limitations, and potential drawbacks. List advantages and benefits of each perspective. Also discuss their limitations and shortcomings.

Simply listing the different attributes won’t to give you unique insights. Finally, you need to offer your own unique synthesis or perspective. Provide insights and recommendations based on your understanding. Which approaches or elements do you recommend? Which approaches and elements you don’t recommend.

Back up your comparative analysis with supporting evidence and examples. You can cite studies, research papers, case studies and observations made by the experts in your field. You can link to data, statistics and expert opinion.

Comparative analysis offers readers a comprehensive understanding of a topic by comparing different approaches, highlighting strengths and weaknesses, and providing your own synthesis or opinion. Supporting your analysis with evidence and presenting information in a structured manner enhances clarity and readability for readers seeking informed decisions and deeper insights.

Encourage dialogue and feedback for writing insightful blog posts

Invite readers to share their thoughts, opinions, and experiences in the comments section.
Respond to comments and engage in meaningful discussions.
Use reader feedback to refine your insights and provide more value.

Encourage readers to participate in the conversation by explicitly asking them for their thoughts, opinions, or experiences related to your blog post topic. You can use open-ended questions to prom readers to share their thoughts. Ask them how they have tackled similar challenges or if they have alternative perspectives on the topic.

Create a positive environment so that they feel welcome. Foster respect and constructive dialogue. Clearly state your expectations for commenters to engage in respectful and relevant discussions. You can also moderate comments to remove spam or abusive language.

Since you are inviting your readers to leave comments, take the time to respond to the comments. Acknowledge the contributions and show appreciation for the insights.

If they ask questions, provide answers. Provide clarifications when they are sought. This demonstrates your commitment to engage.

People don’t always have to agree with you. Encourage constructive criticism and diverse perspectives. Respond to criticism with an open mind.

Use feedback to refine your insights. Pay attention to the feedback and incorporate the insights into existing and new blog posts.

You can also engage people on social media platforms and other online channels. Don’t confine your conversations within your own blog. Respond to comments, shares, inventions on your social media profiles.

To write insightful blog posts, research your audience, provide unique perspectives, back up your claims with evidence, and engage in meaningful conversations with readers.

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How to Write Unique Articles That Drive Traffic

There is no surprise that when it comes to marketing, your primary goal is to stand out and to get noticed. Your content is your main weapon and you need to make it visible on search engines. In this blog post, we have described some of the effective methods that will show you how to write unique articles the easy way.

Our post encompasses different methods of creating original content both manually and with the help of special tools, as well as will help you breathe new life into your website and engage more new visitors.

What Are Unique Articles

To generate unique content and rank high on Google, it’s vital to find the right approach. Uniqueness is not always about new extraordinary ideas or topics. A lot has already been said and written, so it’s hard. If at all possible, to produce brand new ideas. What really matters and has value is your approach and way of thinking.

The idea of uniqueness in a world where it is so hard to surprise other people is to make an old topic new again. Share statistics, trends, reorder, and recollect existing facts and ideas, change the angle and perspective, apply an individual style of writing, and so on.

Do not chase 100% uniqueness, as this might lead nowhere. Instead, feel free to quote opinion shapers or any famous successful people whose words can back up your opinion and bring value to your text. The priority should be given to quality that will ensure more views and, thus, higher positions in search results.

How to Write Unique Articles: Best Practices

If you wonder how to create unique articles, we’ve gathered a few methods of generating original content for a blog or website.

Share Personal Experience

People often seek hands-on tips. If you have any related personal experience, why not leverage it and make an article 100% unique? Share your background and practice with others, such information is always interesting to read and is highly appreciated by the audience.

This tactic also ensures that you have a great new angle for your content and helps find topics to write articles about. You can either create a brand new blog post or develop an existing topic by sharing some real-life examples of your own.

Make sure to check all your posts for plagiarism, even if you write it from scratch. With as much content as the web has now, there is always a chance of a coincidence with someone else’s text, which search engines might consider plagiarism. To avoid this, use dedicated plagiarism checkers .

Research Existing Content and Compile a More Comprehensive Guide

Chances are, similar content already exists on the internet, so your task is to outsmart them and provide valuable and unique content to your blog. Start with learning what your competition is up to. Look through the search results for your topic to see what’s already been covered. Now you need to find the gaps and tackle them.

Read as many materials as possible. This will inspire you to generate more ideas or depict already existing ones from a different point of view. Other examples also can help you realize how to write a good article with the most comprehensive content. To cover a wider range of materials, you can use different article writing services that have a lot of useful functions, services, and content.

Your main goal is to get your content show up on the first page of the search results. Collect the best insights and ideas that come to your head from researching your competitors and make your article better with a unique spin of thought.

Translate Foreign Articles

What is a better way to explore a variety of existing content than to expand your contextual borders? If you speak more than one language, use it as your advantage and research foreign articles on the topic of your interest. This may be an additional source of information and ideas to further develop.

When coming across a thought-provoking article in a different language, you may as well translate some of the ideas and use them to generate unique articles. It’s better to avoid a simple adoption of a thought and add something of your own to it.

Synonymization

An easy way to rewrite your materials is to use synonymization, which allows you to paraphrase what you already have with the use of synonyms.

There are two ways to go with this. You can utilize an application or a web service that will save your time. On the other hand, it may decrease the overall quality of the content. Alternatively, you can do this manually to save up on fee-based automated services and produce a high-quality text.

A lot depends on the type of text you want to produce. Synonymization is a good choice with technical or professional articles. As for blog posts written in a plain language with colloquialisms, this method might not work that well and will require the editing of produced texts manually.

Tools to Check Uniqueness

With the help of online services you can measure the uniqueness of your texts and avoid plagiarism. This will ensure higher positions in search results and, consequently, higher click-through rates.

The services that you may use to learn the percentage of uniqueness:

Plagtracker
Dupli Checker
Small SEO tools

If there is any plagiarism detected, tools will highlight the phrases so you can polish the text.

Even though it may seem hard to generate unique articles, in reality it is not so. All you need is to find an individual approach and present thoughts and ideas from a new angle. You’ll rank high if you write for real users and bring them value instead of producing texts for the search engines. Thus, your content will always be original and drive traffic.

To revisit this article, visit My Profile, then View saved stories .

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How to Resist the Temptation of AI When Writing

Whether you're a student, a journalist, or a business professional, knowing how to do high-quality research and writing using trustworthy data and sources, without giving in to the temptation of AI or ChatGPT , is a skill worth developing.

As I detail in my book Writing That Gets Noticed , locating credible databases and sources and accurately vetting information can be the difference between turning a story around quickly or getting stuck with outdated information.

For example, several years ago the editor of Parents.com asked for a hot-take reaction to country singer Carrie Underwood saying that, because she was 35, she had missed her chance at having another baby. Since I had written about getting pregnant in my forties, I knew that as long as I updated my facts and figures, and included supportive and relevant peer-reviewed research, I could pull off this story. And I did.

The story ran later that day , and it led to other assignments. Here are some tips I’ve learned that you should consider mastering before you turn to automated tools like generative AI to handle your writing work for you.

Identify experts, peer-reviewed research study authors, and sources who can speak with authority—and ideally, offer easily understood sound bites or statistics on the topic of your work. Great sources include professors at major universities and media spokespeople at associations and organizations.

For example, writer and author William Dameron pinned his recent essay in HuffPost Personal around a statistic from the American Heart Association on how LGBTQ people experience higher rates of heart disease based on discrimination. Although he first found the link in a secondary source (an article in The New York Times ), he made sure that he checked the primary source: the original study that the American Heart Association gleaned the statistic from. He verified the information, as should any writer, because anytime a statistic is cited in a secondary source, errors can be introduced.

Jen Malia, author of The Infinity Rainbow Club series of children’s books (whom I recently interviewed on my podcast ), recently wrote a piece about dinosaur-bone hunting for Business Insider , which she covers in her book Violet and the Jurassic Land Exhibit.

After a visit to the Carnegie Museum of Natural History in Pittsburgh, Pennsylvania, Malia, whose books are set in Philadelphia, found multiple resources online and on the museum site that gave her the history of the Bone Wars , information on the exhibits she saw, and the scientific names of the dinosaurs she was inspired by. She also used the Library of Congress’ website, which offers digital collections and links to the Library of Congress Newspaper Collection.

Malia is a fan of searching for additional resources and citable documents with Google Scholar . “If I find that a secondary source mentions a newspaper article, I’m going to go to the original newspaper article, instead of just stopping there and quoting,” she says.

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Your local public library is a great source of free information, journals, and databases (even ones that generally require a subscription and include embargoed research). For example, your search should include everything from health databases ( Sage Journals , Scopus , PubMed) to databases for academic sources and journalism ( American Periodical Series Online , Statista , Academic Search Premier ) and databases for news, trends, market research, and polls (t he Harris Poll , Pew Research Center , Newsbank , ProPublica ).

Even if you find a study or paper that you can’t access in one of those databases, consider reaching out to the study’s lead author or researcher. In many cases, they’re happy to discuss their work and may even share the study with you directly and offer to talk about their research.

For journalist Paulette Perhach’s article on ADHD in The New York Times, she used Epic Research to see “dual team studies.” That's when two independent teams address the same topic or question, and ideally come to the same conclusions. She recommends locating research and experts via key associations for your topic. She also likes searching via Google Scholar but advises filtering it for studies and research in recent years to avoid using old data. She suggests keeping your links and research organized. “Always be ready to be peer-reviewed yourself,” Perhach says.

When you are looking for information for a story or project, you might be inclined to start with a regular Google search. But keep in mind that the internet is full of false information, and websites that look trustworthy can sometimes turn out to be businesses or companies with a vested interest in you taking their word as objective fact without additional scrutiny. Regardless of your writing project, unreliable or biased sources are a great way to torpedo your work—and any hope of future work.

Author Bobbi Rebell researched her book Launching Financial Grownups using the IRS’ website . “I might say that you can contribute a certain amount to a 401K, but it might be outdated because those numbers are always changing, and it’s important to be accurate,” she says. “AI and ChatGPT can be great for idea generation,” says Rebell, “but you have to be careful. If you are using an article someone was quoted in, you don’t know if they were misquoted or quoted out of context.”

If you use AI and ChatGPT for sourcing, you not only risk introducing errors, you risk introducing plagiarism—there is a reason OpenAI, the company behind ChatGPT, is being sued for downloading information from all those books.

Audrey Clare Farley, who writes historical nonfiction, has used a plethora of sites for historical research, including Women Also Know History , which allows searches by expertise or area of study, and JSTOR , a digital library database that offers a number of free downloads a month. She also uses Chronicling America , a project from the Library of Congress which gathers old newspapers to show how a historical event was reported, and Newspapers.com (which you can access via free trial but requires a subscription after seven days).

When it comes to finding experts, Farley cautions against choosing the loudest voices on social media platforms. “They might not necessarily be the most authoritative. I vet them by checking if they have a history of publication on the topic, and/or educational credentials.”

When vetting an expert, look for these red flags:

You can’t find their work published or cited anywhere.
They were published in an obscure journal.
Their research is funded by a company, not a university, or they are the spokesperson for the company they are doing research for. (This makes them a public relations vehicle and not an appropriate source for journalism.)

And finally, the best endings for virtually any writing, whether it’s an essay, a research paper, an academic report, or a piece of investigative journalism, circle back to the beginning of the piece, and show your reader the transformation or the journey the piece has presented in perspective.

As always, your goal should be strong writing supported by research that makes an impact without cutting corners. Only then can you explore tools that might make the job a little easier, for instance by generating subheads or discovering a concept you might be missing—because then you'll have the experience and skills to see whether it's harming or helping your work.

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Satellite photo showing a container ship entangled with the wreckage of a bridge.

Baltimore bridge collapse: a bridge engineer explains what happened, and what needs to change

Associate Professor, Civil Engineering, Monash University

Disclosure statement

Colin Caprani receives funding from the Department of Transport (Victoria) and the Level Crossing Removal Project. He is also Chair of the Confidential Reporting Scheme for Safer Structures - Australasia, Chair of the Australian Regional Group of the Institution of Structural Engineers, and Australian National Delegate for the International Association for Bridge and Structural Engineering.

Monash University provides funding as a founding partner of The Conversation AU.

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When the container ship MV Dali, 300 metres long and massing around 100,000 tonnes, lost power and slammed into one of the support piers of the Francis Scott Key Bridge in Baltimore, the bridge collapsed in moments . Six people are presumed dead, several others injured, and the city and region are expecting a months-long logistical nightmare in the absence of a crucial transport link.

It was a shocking event, not only for the public but for bridge engineers like me. We work very hard to ensure bridges are safe, and overall the probability of being injured or worse in a bridge collapse remains even lower than the chance of being struck by lightning.

However, the images from Baltimore are a reminder that safety can’t be taken for granted. We need to remain vigilant.

So why did this bridge collapse? And, just as importantly, how might we make other bridges more safe against such collapse?

A 20th century bridge meets a 21st century ship

The Francis Scott Key Bridge was built through the mid 1970s and opened in 1977. The main structure over the navigation channel is a “continuous truss bridge” in three sections or spans.

The bridge rests on four supports, two of which sit each side of the navigable waterway. It is these two piers that are critical to protect against ship impacts.

And indeed, there were two layers of protection: a so-called “dolphin” structure made from concrete, and a fender. The dolphins are in the water about 100 metres upstream and downstream of the piers. They are intended to be sacrificed in the event of a wayward ship, absorbing its energy and being deformed in the process but keeping the ship from hitting the bridge itself.

The fender is the last layer of protection. It is a structure made of timber and reinforced concrete placed around the main piers. Again, it is intended to absorb the energy of any impact.

Fenders are not intended to absorb impacts from very large vessels . And so when the MV Dali, weighing more than 100,000 tonnes, made it past the protective dolphins, it was simply far too massive for the fender to withstand.

Read more: I've captained ships into tight ports like Baltimore, and this is how captains like me work with harbor pilots to avoid deadly collisions

Video recordings show a cloud of dust appearing just before the bridge collapsed, which may well have been the fender disintegrating as it was crushed by the ship.

Once the massive ship had made it past both the dolphin and the fender, the pier – one of the bridge’s four main supports – was simply incapable of resisting the impact. Given the size of the vessel and its likely speed of around 8 knots (15 kilometres per hour), the impact force would have been around 20,000 tonnes .

Bridges are getting safer

This was not the first time a ship hit the Francis Scott Bridge. There was another collision in 1980 , damaging a fender badly enough that it had to be replaced.

Around the world, 35 major bridge collapses resulting in fatalities were caused by collisions between 1960 and 2015, according to a 2018 report from the World Association for Waterborne Transport Infrastructure. Collisions between ships and bridges in the 1970s and early 1980s led to a significant improvement in the design rules for protecting bridges from impact.

A greenish book cover with the title Ship Collision With Bridges.

Further impacts in the 1970s and early 1980s instigated significant improvements in the design rules for impact.

The International Association for Bridge and Structural Engineering’s Ship Collision with Bridges guide, published in 1993, and the American Association of State Highway and Transporation Officials’ Guide Specification and Commentary for Vessel Collision Design of Highway Bridges (1991) changed how bridges were designed.

In Australia, the Australian Standard for Bridge Design (published in 2017) requires designers to think about the biggest vessel likely to come along in the next 100 years, and what would happen if it were heading for any bridge pier at full speed. Designers need to consider the result of both head-on collisions and side-on, glancing blows. As a result, many newer bridges protect their piers with entire human-made islands.

Of course, these improvements came too late to influence the design of the Francis Scott Key Bridge itself.

Lessons from disaster

So what are the lessons apparent at this early stage?

First, it’s clear the protection measures in place for this bridge were not enough to handle this ship impact. Today’s cargo ships are much bigger than those of the 1970s, and it seems likely the Francis Scott Key Bridge was not designed with a collision like this in mind.

So one lesson is that we need to consider how the vessels near our bridges are changing. This means we cannot just accept the structure as it was built, but ensure the protection measures around our bridges are evolving alongside the ships around them.

Photo shows US Coast Guard boat sailing towards a container ship entangled in the wreckage of a large bridge.

Second, and more generally, we must remain vigilant in managing our bridges. I’ve written previously about the current level of safety of Australian bridges, but also about how we can do better.

This tragic event only emphasises the need to spend more on maintaining our ageing infrastructure. This is the only way to ensure it remains safe and functional for the demands we put on it today.

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COMMENTS

How to Write a Good Blog Post: A Complete Step-by-Step Process
Step 9: Publish your post. Now that you have your meta data set up, you can finalize your content for publishing. Copy and paste your blog post from your word processor to your WordPress post. The formatting will carry over to the block editor. Or, you may have written your blog post within the blog post editor.
How to Write Unique Articles When It Seems Everything Has Been Written
Make each subheader a well-known quote instead of a short, generic phrase. Use resources such as HARO to gather expert insights, and build your article around that input. Instead of talking about what your readers should do, tell them how they can do it. Frame your info using a series of dos and don'ts.
How to Write a Blog Post in 2024: The Ultimate Guide
The more consistency you weave into your posts, the better the reader's experience. Let's say you write a list post covering five steps to achieve something. If the first step is 500 words, the second and third steps are 100 words, the fourth step is 200 words and the fifth step is 400 words, it looks sloppy.
10 Proven Tips: How to Write Unique Articles for Your Blog in 2024
Writing unique articles for a blog is important for several reasons: 1. It helps you stand out from the competition by offering fresh and valuable content. 2. Unique articles attract more readers and can increase your blog's traffic. 3. It establishes you as an authority in your niche and builds credibility. 4.
How to Write a Blog Post: A Step-by-Step Guide
By focusing on your core blog topics, or clusters, you can establish yourself as a thought leader, gain the trust of your audience, rank better on search engines, and attract new readers. 3. Identify what's missing from the existing discourse. Fill in the gaps of the existing discourse in the topic of your choosing.
How To Write Creative And Unique Articles
Writing often about the same topic is unhealthy. If you focus on the same subject for a long time, your creativity will lack inputs. You will fossilize in the same pattern and on the same story ...
How to write a blog post: a step-by-step guide
Make sure that your name reflects your blog's persona, topic and niche. Once you have finalized your name, choose your domain name (also referred to as a URL, for example, www.wix.com). Typically, your domain name will be the same as, or at least similar to the name of your blog. 09. Pick relevant images.
How to Write a Blog Post (That People Actually Want to Read ...
Let's get started. Step 1. Find a proven topic. A proven topic is a topic that people want to read about. If you're familiar with the niche, then this shouldn't be a biggie. You probably already have a lot of ideas you want to cover. Open Google Docs and write all of them down (use a notepad if you prefer analog).
How to Write a Blog: Tips, Examples, and Writing Techniques
Keyword Selection. Use keyword selection tools such as Google Trends, Keyword Planner, or Semrush. Enter the main keywords related to your niche and study the popularity of their search queries. You might start with queries like write blog post or example of a blog writing to identify popular trends in the blogging field.
How to Write Unique Articles the Easy Way
An even easier way is to use a blog topic generator such as Hubspot, which generates thousands of interesting titles based on inputted nouns. For example, after typing in content, article and writing into the Hubspot blog title generator, you get five relevant topic suggestions: Content: Expectations vs. Reality.
Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting
8) Don't be shorter than you should. Content length is a two-edged sword. No, you shouldn't be too long. But yes, you need to say enough. Brevity is a virtue in writing, but you still need some flow in your narrative. If you pare down the article to its bare bones, it becomes an outline, not an article.
How To Write An Amazing Blog Post That Attracts Readers in 2024
Try using words that evoke strong emotions like 'amazing," 'incredible," or 'must-read.". Doing so will depend on your industry but knowing the powerful words that attract readers is essential. While I'm definitely biased, I think that my headline is more enticing for people to click on in the example above.
13 Ways to Create Unique, Original Blog Content
Tips for Creating Unique Blog Content. Here are 13 ways you can create unique content that will help you to stand out. 1. Be Independent. One common method of generating ideas is to see what other bloggers are writing about and what topics are creating a lot of interest.
8 Tricks to Come Up With Unique Blog Ideas-Fast!
In this post, we're sharing how to stop waiting around for inspiration and start figuring out which post you're going to write next. Here are eight ways to come up with unique blog ideas: Hold a brainstorm. Check in on social. Read your comments. Start with your personas. Talk with other teams.
How to Write Unique Content that Truly Stands Out
Lower quality articles don't do well on search engines, and they'll be easier to beat. Content date: If an article is old and hasn't been updated, your new article has a better chance to swoop in. But, if an article is constantly being updated, search engines assume it is a timeless piece of content.
How to Write Awesome Blog Articles That People Will Actually Read
Give them information on how much you spent. Dish out any tips based on your personal experience. For me, great articles are those that are personable and informative at the same time. Remember, people follow blogs because they want an inside snippet into your life so giving them the best of both worlds is important.
How to Write Unique Content: Tips to Prevent Plagiarism
If a plagiarism checker shows your content still contains a portion of plagiarism, you can conduct additional research to replace plagiarized parts of the text with unique insights. Tip 2. Paraphrase the plagiarized content. Paraphrasing the content to make it plagiarism-free is another powerful technique.
How to Write Unique and Engaging Content: Tips & Tricks
Use the following tips to get started. Discover what methods work best for your individual needs, and begin to implement them into your daily routine for increased overall engagement. 1. Use headlines and subheadings. Don't just include a headline and subheading; create a unique and attention grabbing one.
10 Proven Tips: How to Write a Unique Article in 2023
3. Choose a Unique Angle. To make your article stand out, choose a unique angle or perspective on your topic. This can be achieved by presenting new research, sharing personal experiences, or offering a fresh take on a common subject. A unique angle will captivate your readers and make your content more memorable. How to find a unique angle?
How to write unique and useful article
Consider Writing Straight to Point Short and Pointed Content. Add the new article to your sitemap. You can do this by eliminating fluff - as there is nothing more superior than a brief, straight to the point blog content or article that is filled with good information. Finally, accurate title, good sentence structure, and organization are a must.
How to Write a Blog Post with Unique Insights
Understand your target audience. Research your target audience's interests, preferences, and pain points. Identify knowledge gaps or areas where unique insights are lacking. For insightful blog writing, publish blog posts that are relevant and engaging to your target audience. To achieve that, you need to understand them.
How To Write Unique Articles That Drive Traffic
How to Write Unique Articles: Best Practices. If you wonder how to create unique articles, we've gathered a few methods of generating original content for a blog or website. Share Personal Experience. People often seek hands-on tips. If you have any related personal experience, why not leverage it and make an article 100% unique?
How to Resist the Temptation of AI When Writing
Follow these tips to produce stronger writing that stands out on the web even in the age of AI and ChatGPT. Whether you're a student, a journalist, or a business professional, knowing how to do ...
Baltimore bridge collapse: a bridge engineer explains what happened
The Francis Scott Key Bridge was built through the mid 1970s and opened in 1977. The main structure over the navigation channel is a "continuous truss bridge" in three sections or spans. The ...