influencer marketing case study

11 Influencer Marketing Case Studies with Unbelievable Results

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Influencer Marketing Best Practices

Influencer marketing has grown exponentially over the past several years. What started as a novelty tactic for a select few digitally native brands has now become a multi-billion dollar industry and a mainstay for ecommerce startups and retail stalwarts alike.

In this blog, we’ll introduce you to some of those brands in several influencer marketing case studies and look inside the strategies that have helped them become household names in their respective fields. But first, let’s get familiar with some recent trends. 

Influencer marketing stats and trends you should know 

Influencer marketing is now nearly a $5 billion industry in the u.s..

Many brands increased their influencer marketing efforts this year as a cost-efficient way of driving sales and improving brand awareness amid a looming recession. In the U.S., influencer marketing spending reached $4.99 billion in 2022 . By 2024, that number is expected to grow to $7.14 billion. 

As of July 2022 , the most popular influencer marketing platforms by spending were as follows:

• Instagram : $2.23 billion
• YouTube : $950 million
• TikTok : $770 million
• Facebook : $740 million

Influencer rates are on the rise. 

According to a recent survey , nearly 300 veteran influencer marketers said that rising influencer rates was one of the most common trends in 2022. As a result, many have begun prioritizing nano and micro influencers over their macro and celebrity counterparts. 

Smaller creators’ generally lower rates and a higher likelihood of accepting free products in exchange for products make them ideal partners for beginner and enterprise brands alike. However, bootstrapped brands interested in partnering with all creator sizes have found success in an affiliate model—a commission structure that only requires brands to pay influencers who get results. 

See Also: Advanced Strategies for Supercharging an Affiliate Program

11 influencer marketing examples to inspire your next campaign

1. ichigo inc. .

ICHIGO Inc. is a startup from Tokyo, Japan. It provides consumers with a subscription box service meant to celebrate Japanese culture through candy, snacks, and kawaii merchandise. 

In early 2022, ICHIGO Inc. built out an affiliate marketing program to generate buzz for its TokyoTreat and Sakuraco boxes. By zeroing in on high-performing creators who genuinely love the Japanese culture represented in ICHIGO Inc.’s products, the company planned to nurture a strong community of influential fans who share their brand affinity with engaged audiences.  

Execution 

ICHIGO Inc. works with creators of all sizes and pays them a flat rate or commission based on the number of conversions pulled in for the brand’s Tokyo Treat and Sakuraco boxes. The program deploys creators on multiple social media platforms but focuses primarily on YouTube creators who can reach an audience in the 18- to 50-year-old age range. As an extra incentive for their audience, ICHIGO Inc. gives each creator an affiliate link to offer their followers $5 off a subscription box. 

With the help of GRIN’s intuitive affiliate marketing features, ICHIGO Inc. could execute multiple campaigns from start to finish and report on the success of each. As the brand continues to grow, ICHIGO Inc. relies on GRIN to nurture authentic relationships with niche creators and keep the brand love flowing. 

Within one year, ICHIGO Inc. was able to:  

• Increase its creator roster by 30x. 
• Recruit and retain creators with a deep appreciation for Japanese culture and the ICHIGO Inc. brand. 
• Execute multiple creator campaigns each month.

Check out the full case study .

2. Branch Basics

Branch Basics provides direct-to-consumer, non-toxic cleaning products. Each one comes with a concentrate that users mix with water in refillable bottles that are lighter on the wallet and the environment.

Branch Basics hoped to scale its influencer program to have an army of brand champions providing authentic product endorsements for its non-toxic cleaning products. In addition to having its creators post about the brand on their personal social media accounts, Branch Basics wanted to repurpose the highest-performing creator content across its entire marketing mix to get the most out of its partnerships.

@julesacree Use ‘JULES’ for 15% off @Branch Basics starter kits #ad #cleaningtiktok #cleaninghacks #minimalist ♬ autumn – Study Beats

Branch Basics executed its influencer marketing program in two tiers—affiliate and paid. Its affiliates work on a commission basis and receive links to share with their followers. When an affiliate performs particularly well, the company offers them a paid partnership. 

But before Branch Basics partners with a creator, it always sends the prospect a free product to ensure they genuinely like them and can learn how to use them properly. This leads to more authentic content that helps move the needle for their followers.  

Branch Basics counts on GRIN to help scale its influencer program while saving the team time it can use to build long-term relationships with creators. Branch Basics now maintains a large creator roster that genuinely loves the brand while still managing to reach out to roughly 300 new creators monthly.

With GRIN’s all-in-one Creator Management platform, Branch Basics effectively manages: 

• 100-150 affiliates per month. 
• 25 paid partners per month.

Inkbox is a Toronto-based semi-permanent tattoo and accessories company founded in 2015. With its Freehand Tattoo Marker, custom design platform, and more than 10,000 artist-created designs, millions of people in over 190 countries have used the company’s products to express themselves with their plant-based, cruelty-free technology called For Now Ink™ that lasts 1-2 weeks.

In October 2022, Inkbox ran a gifting campaign to drive awareness and build positive sentiment for the launch of the brand’s extended Freehand Tattoo Marker collection. The team sent products to 200 creators, emphasizing those who had used Inkbox before and enjoyed the experience, hoping they would fall in love with the new suite of Freehand Tattoo Markers and post about it organically and in a way that feels most authentic to them.  

@joels.tattoodesigns tatted up thanks to @inkbox, so sick 😎 #inkbox , #tattooideas , #tattoomarker , #ad ♬ Hell N Back – Bakar

Because Inkbox sent products to so many different creators, the brand needed a way to track which ones posted about them organically. The brand also needed a way to perform outreach at scale, easily generate affiliate links, organize content, and secure necessary content rights.

With GRIN’s help, Inkbox has built a community of high-performing creators who love the brand—many of whom have transitioned into long-term partnerships as brand ambassadors. And with a growing content library generated from its recent gifting campaign, the rest of the Inkbox team has plenty of amazing content it can repurpose across the entire marketing mix. 

From October 18, 2022, to December 9, 2022, Inkbox accumulated:

• 70+ creators in the Freehand Tattoo Marker activation. 
• 800k+ reach from creator content. 
• 40% unprompted creator posting rate. 
• 2x content received from typical evergreen campaigns.

Check out the full case study . 

4. Cuts Clothing

Cuts is a premium clothing brand specializing in T-shirts, sweatshirts, bottoms, and hats. The company’s goal is to provide clothing that is professional enough for work and stylish enough for a night out without sacrificing comfort.

Cuts recently executed a product seeding campaign with nano and micro influencers with the goals of growing the creators’ social presence and increasing Cuts’ brand awareness on TikTok. Success for the campaign meant establishing a sustainable “content farm” of high-performing creators to collectively produce 20-30 pieces of content with a 10%+ engagement rate and <$120 cost per acquisition (CPA).

@cylussandoval #ad New Fall collection out now, link in bio to check out the rest of the collection. Use code CYSANDOVAL to save. #cutsclothing ♬ original sound – Marcos

The campaign assigned its creators 1-2 TikTok videos per month, each with a specific theme centered around a new product, collection, holiday, etc. New creators started on a one-month trial run, with the top performers invited for extended partnerships where they could become brand ambassadors and work more closely with the brand. 

While leveraging the GRIN platform, Cuts created a team of 15 micro influencers who produced professional-grade content with little to no lift from the brand’s end. 

The campaign generated:

• 30+ original TikTok videos.
• 10%+ post engagement rate. 
• <$120 CPA. 

5. Blue Wheel Media

Blue Wheel Media is an omnichannel marketing agency, helping beauty and wellness industry clients scale their ecommerce businesses by providing advanced digital marketing, content production, and marketplace advertising solutions. 

For a recent partnership, Blue Wheel helped a haircare industry client drive sales by leveraging a paid influencer program with more than 100 nano, micro, and macro creators on TikTok and Instagram. After contributing to the paid campaign, each high-performing creator had the option to stay on long-term and earn commission through an affiliate program. 

Blue Wheel needed the most efficient workflow possible to juggle the goals of its haircare partner, along with other clients relying on the agency to scale their influencer marketing programs. Blue Wheel also needed a way to provide a detailed overview of campaign success to prove their efforts were working. 

To keep everything running smoothly, Blue Wheel needed streamlined solutions for:

• Influencer payments.
• Communication.
• Link generation.  
• Content management. 
• Reporting success. 

GRIN’s leading Creator Management platform has all the tools required to help Blue Wheel’s haircare client reach their revenue goals and then some. 

With GRIN, Blue Wheel has access to:

• Personalized Email Sequences . One-off emails are a thing of the past. With GRIN, Blue Wheel can communicate with all its prospects and partners at scale and generate automated follow-ups. Organized Content Library . Blue Wheel has all of its creator content under one roof. 
• Ecommerce integration . GRIN integrates seamlessly with the ecommerce stores of Blue Wheel’s clients, making creating and assigning Affiliate Links a breeze. 
• Activations Dashboard . Blue Wheel can easily track deliverables, analyze content, and see which creators need to be paid, all from a single dashboard. 
• Reporting Dashboard. All the data Blue Wheel needs to report campaign success to its clients are automatically uploaded to GRIN’s intuitive Reporting Dashboard.

Nutpods is the #1 non-dairy substitute creamer brand on Amazon. The vegan, kosher, non-GMO, gluten-free, and Whole30® approved brand is constantly tweaking and expanding its popular flavors to meet the trends and demands of its customers. 

It didn’t take long for nutpods to grow a dedicated fanbase eager to work with the brand. With a solid core of about 50 brand advocates working with nutpods from its early days, the influencer marketing team’s main goal was to build out an army of equally passionate advocates willing to share the love for their favorite non-dairy creamer company.  

@nicole_thenomad #ad The BEST matcha, hands down 🙌🏽🍵 the @nutpods make all the difference! #nutpodspartner #matcha ♬ original sound – Nicole Renard

Nutpods decided to step up its game with an affiliate program in addition to its ambassador program. Nutpods gave its ambassadors free products in exchange for content, while its affiliates could earn cash in a traditional commission model. Either way, the brand targeted high-quality creators ready to share their love for all things nutpods.  

Nutpods relies on GRIN to run its product seeding and affiliate programs from end to end. Shortly after signing on with the world’s first Creator Management platform, nutpods grew its influencer roster to more than 250 creators and saw:

• 1,000+ link code conversions.
• 600+ orders fulfilled.
• 3,000+ pieces of new influencer-generated content. 

7. Organifi

Organifi is a superfoods supplement company. Its products are meant to power the mind and body with blends made with whole food, organic ingredients, and less than three grams of sugar. 

Organifi’s mission is to bring the benefits of superfoods into every North American household through its line of drink powder products. But Organifi wants to be known as more than just drink powders—the brand prides itself on connecting with its customer community and following their health transformations. Organifi works hard to foster a community among its fans and uses an influencer marketing program to help with that goal.

@kelseylynnjones it’s good to eat green! 🥬🥑🌱🥝🥦 #plantbasedtiktok #wieiad #healthtok #fyp @organifi #ad ♬ Summer Background Jazz – Relaxing Jazz Nights

Organifi hones in narrowly on creators who most closely resemble their ideal customers. Using carefully crafted buyer personas, the team also pinpoints those directly aligned with the brand’s mission and values. The execution required a ton of creator outreach, but in the end, Organifi had a team of ambassadors who could truly represent the brand and what it stands for. 

Organifi leveraged GRIN to perform seamless creator outreach at scale and manage its entire influencer marketing program without a hitch. 

In just a short period of time, the brand managed to:

• Send 25k+ outreach emails.
• Build a roster of more than 250 creators.
• Generate 10k+ conversions. 

8. Mari + Gold

Mari + Gold is a full-service creative marketing agency specializing in the hospitality, tourism, and lifestyle industries. The agency helps its clients build their brands with tailored strategies involving everything from influencer marketing and organic social media management to public relations, website development , and more. 

Mari + Gold mostly partners with event-focused micro influencers who are most active on Instagram. Ideally, the partnerships last at least one year, so the creators have enough time to build brand affinity and generate the best possible results. 

A manual approach to influencer marketing isn’t feasible if Mari + Gold expects to dedicate ample time to each of its clients. The team needs a way to communicate with each creator at scale, fulfill product orders quickly, streamline attribution, and analyze and report on the success of each campaign. 

Results 

Mari + Gold’s team has all the capacity it needs to treat every client like its only client. 

From 2021-2022, GRIN helped Mari + Gold generate roughly:

• 4.5x increase in engagements
• 480+ new creator partnerships (27% long-term)
• 2,000% increase in link clicks
• An average of 88% of campaign emails opened + clicked

Tentree is an eco-friendly apparel and lifestyle brand with a mission of planting 10 trees for every item of clothing sold and eventually reaching 1 billion. So far, they’ve planted more than 42 million trees all over the world in places like Madagascar, Nepal, Haiti, the U.S., Canada, and more. 

At first, tentree invested in traditional sponsored posts using professionally crafted content. But with a growing community of passionate fans, the brand began reaching out to environmentally friendly nano and micro influencers to produce more realistic and relatable user-generated content that could help tentree reach its ultimate goal. 

@annevasea #ad @tentree 🌲 #seattlelife #seattlewashington #tentree #seattlethingstodo #seattlecheck ♬ Young – Vacations

Tentree reached out to numerous brand-aligned content creators who couldn’t wait to help the company fulfill its goal of planting 1 billion trees worldwide. Through the use of discount codes and affiliate links, tentree could track which creators drove the most sales for the brand and move its mission in the right direction. 

With GRIN’s robust Creator Management platform at its disposal, tentree quickly generated:

• 13x creator ROI.
• 1,000+ conversions. 
• 800+ pieces of influencer-generated content. 

10. MVMT Watches

MVMT is a Los Angeles-based retail brand selling high-quality, affordable watches, jewelry and accessories for men and women.

Well before Instagram dominated the social media landscape, MVMT’s team instinctively knew its goal should be to work with talented IG photographers and content creators as a content-sourcing strategy. Years before influencer marketing became an everyday buzz phrase, the brand’s young, hip identity made working with influencers a natural fit.

@lucabish Cook with us and then use code LUCA for 30% off @mvmt ♬ Aesthetic – Tollan Kim

MVMT began sourcing its iconic social media imagery by reaching out to Instagram creators with 30,000 to 500,000 followers willing to produce content in exchange for free products. As the content gained traction online, MVMT realized leveraging creator partnerships was ideal not only for content, but as a cost-effective solution for driving sales. 

Finding GRIN enabled MVMT to keep up with the rapid growth of its influencer program and become an indispensable tool in its workflow. 

With GRIN, MVMT has seen:

• 7x influencer growth. 
• 39k+ pieces of influencer content generated. 
• 100k+ affiliate and discount code conversions. 

11. Trifecta

Trifecta Nutrition provides athletes and health-conscious people with fresh and organic meals delivered right to their door. As one of the country’s largest organic meal delivery services. Trifecta feeds tens of thousands of people throughout the United States each day.

Because Trifecta’s product is perfect for elite athletes, the brand’s immediate goal for its influencer marketing program was to build relationships with pro athletes like UFC fighters, bodybuilders, and Crossfitters. Trifecta correctly assumed that the partnerships formed would provide invaluable social proof for the brand and help drive sales. 

@jeanlucdecoster Teaming up with @Trifecta to give you guys a discount on some SOLID meal prep 😮‍💨 use the code START40 tobsave 40% when trying it oht for the first time… link in bio! #trifecta #trifectapartner #mealprep #foodie #workouttips #fyp ♬ She Share Story (for Vlog) – 山口夕依

In addition to building relationships with professional athletes, Trifecta expanded its creator program to everyday health-conscious individuals who could generate relatable content and establish a community feel for the brand. Before long, Trifecta accumulated a vast library of quality creator content it could use across its marketing mix, getting the most mileage possible out of each post. 

Shortly after coming on board with GRIN, Trifecta managed to:

• Add more than 170 creators to its roster.
• Compose 1,500+ threads of organized email communication. 
• Produce 2,000+ pieces of influencer-generated content. 

Key takeaway: No matter your goals, influencer marketing can help take your brand to the next level. 

From increasing brand awareness to driving conversions and sales, partnering with authentic content creators has been the answer for thousands of brands looking for a cost-effective approach to marketing. The industry has grown exponentially and shows no signs of slowing down, making now the perfect time to implement or expand your influencer marketing program.

Learn more about influencer marketing: Influencer Marketing 101

Updated: June 2023

Frequently asked questions.

All types of brands have had success leveraging influencer marketing as a strategy. However, the most popular industries include:

• Beauty/skincare
• Sports/fitness

The U.S. influencer marketing industry reached $4.99 billion in 2022. By 2024, that number is expected to grow to more than $7 billion. 

Influencer marketing’s effectiveness relies on a brand’s ability to leverage authentic content creators to provide honest product endorsements. By identifying creators who share a brand’s mission and values, marketers access to an engaged audience that is willing to listen when their favorite creator recommends a product or service. 

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Just how big is the world of social media and social commerce? …

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Written by Quinn Schwartz

Quinn studied journalism at the University of Kentucky and now lives in Portland, Oregon. He’s particularly interested in storytelling in digital marketing and cost-effective creator strategies for smaller brands. When he’s not writing, you can find him at a concert, dog park, or debating whether or not to go on a run.

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Influencer Marketing Case Studies (2024)

Artem Dogtiev | February 5, 2024

Influencer marketing is a branch of digital marketing, its campaigns are essentially endorsements by social media influencers of certain products or services and their introductions to various audiences. In this day and age, the demand for this kind of marketing exists in so many branches of the economy. It gives a level of trust that other kinds of marketing can not match.

In this article, we want to review a number of case studies to demonstrate what marketing objectives can be achieved with influencer marketing, and its potential for app marketers.

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Featured Influencer Marketing Companies

Influencer marketing is deeply personal, it’s about a human touch, a connection between an influencer and people who trust her or his opinion. Influencers need to be creative, artistic, and authentic for an influencer marketing campaign to succeed.

Case Study #1 EA Sports

EA Sports is a division of Electronic Arts that develops and publishes sports video games. Being one of the oldest and the most well-known on the planet, the Electonic Arts video game company was launched in May 1982. Over the years, the company launched a number of labels such as EA Worldwide Studios, EA All Play, EA Sports, and others. In this case study we’re focusing on how influencer marketing was applied to the promotion of its EA Sports label.

Brent Rivera promo video for the Apex Legends game from EA Sports label

Source: Brent Rivera TikTok video

Influencer Marketing campaign objective

EA Sports marketing team was looking for new channels to reach gamers and boost their new title Apex Legends popularity.

At that moment, the prime channels to reach gamers were Twitch and YouTube but, after considering TikTok as a new channel to try, the decision was made to run an influencer marketing campaign with influencers who are popular with gamers’ culture on TikTok. Such games-related TikTok hashtags view number as 29.5 billion for the #fortnite hashtag spoke clearly – there was a potential to tap a young, tech-savvy audience that will enjoy a new title from the world-famous EA Sports.

The influencer marketing campaign was run with several influencers, including Brent Rivera (see the TikTok video screenshot above), his hilarious video generated 900k likes.

Switching from the world of mobile games to educational apps to learn English, next up is the Cake app.

Case Study #2 Cake app

With the free Cake app, non-English or non-Korean speakers have great English or Korean learning experiences worldwide. The app offers to learn a new language via daily free content to introduce new expressions, wrapped in daily situations to show them in context.

Cake app influencer marketing campaign on YouTube

Source: Carina Fragozo video

By the moment the Cake app team approached an influencer marketing agency, they had been using YouTube as a platform to introduce the app via a series of short videos explaining the app features. The team was looking for help to reach out to people in South America who were looking for apps to learn English.

An influencer marketing agency that was hired by the Cake app team got in touch with five influencers in Latin America to run a 2-week ad campaign to raise awareness of the app and demonstrate the app’s both educational and fun elements. The influencers promoted the app on their YouTube channels, being creative in demonstrating the app’s features and benefits.

The key element of this campaign’s success was that all influencers introduced the app from an educational angle, showing people how they will be able to use the app to learn English efficiently. The total reach for the app was 1.2 million viewers.

Moving on, jumping from learning languages to short-form video apps launched on the wave of TikTok’s popularity.

Case Study #3 Huddles app

Huddles app, formerly known as Clash app, is a short-form video app that was launched in 2020 on the rise of the short-form format popularity sparked by TikTok. The app was developed by a team of Don Hofmann, the author of the famous Vine app that for a brief period of time got its moment of a glory after being acquired by Twitter in 2012, but later shut down in 2017 because it never managed to click with a big audience of users. Essentially the Clash app it’s Don’s second attempt to create a short-form video hosting service.

Rapper Elijah Daniel’s endorsement of the Clash app

Source: Getty Images

In this case, an influencer marketing campaign aim was to support the app’s launch in 2020. It was the moment when the TikTok app was facing a ban in the US and many TikTok users were considering switching to another app and so the core idea of the ad campaign was to leverage that uncertainty as much as possible.

An influencer marketing agency team that was hired for this task reached 50+ influencers to run an influencer marketing campaign on Twitter and Instagram.

The campaign resulted in more than 20 million impressions on Twitter and Instagram combined, 250k downloads of the app, app’s ranking of #17 on the App Store.

From video-sharing to creating unique visual stories to post on social media apps.

Case Study #4 Instories app

Instories is a mobile app to create reels and visual stories right on a smartphone, using an extensive library of templates, and publish them later on Instagram or TikTok. The app is available on both Android and iOS platforms and supports all TikTok and Instagram video formats.

Influencer promo video for the Instories app

Source: Bold Creators Club

The Instories team hired an influencer marketing agency to run a promotion to increase the app market share in Brazil and introduce the latest update for the app.

The influencer marketing agency that took the task hired 15 influencers who launched ad campaigns on Instagram with reels.

The campaign achieved a high level of engagement, reaching 9.1% on average, which allowed the app to skyrocket to the top positions on the App Store, and secured the app’s high visibility in the target market. Plus to the significant jump in the app’s downloads in Brazil, the influencer marketing agency managed to create awareness among beauty, fashion, and lifestyle bloggers.

Switching the gears, from video-sharing apps to a casual gaming social platform from Prague, Czech Republic.

Case Study #5 Gamee app

The Gamee app is a casual gaming social platform, with lots of game titles, that connects gamers with brands and Web3 projects through play. The platform was launched in 2020 and was later acquired by Animoca Brands.

Gamee casual gaming social platform influencer marketing campaign on Instagram

Source: Starngage

The goal of the influencer marketing campaign was to raise awareness of the game, and significantly increase its user base, casual gamers of age 18-30,  across multiple geographies within a short period of time.

The Gamee marketing team reached out to YouTube and Instagram influencers, and a big part of the campaign’s success was the platform’s ability for gamers to challenge the influencers in the games and hence engage with them directly.

As a result, at the beginning of 2017, the game acquired 500k to 1 million additional installs.

Switching from a casual gaming platform to a multi-player strategy game from the world-famous IGG.

Case Study #6 Lords Mobile: War Kingdom game app

Lords Mobile: War Kingdom is an award-winning multiplayer strategy mobile game that was published by IGG Studio in 2016. The game was praised right from the get-go, it was nominated by the Google Play store’s editors for “Best Competitive Game” and in 2017 it was nominated for the “Best Multiplayer Game” award.

Lords Mobile: War Kingdom App Store listing screenshot

Source: App Store

The objective of this campaign was to reach out to 18-35-year-old UK-based males on both iOS and Android.

The influencer marketing agency’s team reached out to 5 Instagram and YouTube influencers to generate and promote a series of Instagram Stories and YouTube videos and entice people to install the game.

As a result, the game was exposed to 1.5 million viewers, it generated 86k engagements, and brought 12k game installs with an average CPI of 4.08 pounds / install.

Moving from the world of mobile games to saving money on mobile roaming abroad.

Case Study #7 Airalo app

The Airalo app helps smartphone users to avoid high roaming bills, using its world’s first eSIM store.  Using the app, users can purchase temporary mobile data plans to use in a particular country during the trip, the app covers 190+ countries and regions.

The Airalo: eSIM Phone Internet listing screenshot

The campaign objective was to reach out travel community on TikTok and raise awareness about the app. The other, more specific one, was to drive high-quality app installs from 18-35 US-based users.

One of the major trends on TikTok is sharing travel tips and hacks to save money during trips, the team of micro-influencers educated audiences on the app’s benefits, sharing with them relatable international traveling scenarios. It led to a surge of app installs from the right audiences at the right moment.

The campaign resulted in 2.1 million video views, a 12,3% engagement rate, and $.0,23 / install rates.

Final Thoughts

Today influencer marketing is one of the most kinetic digital marketing tools for app marketers to use and achieve a high level of engagement with audiences around the globe. In these 7 case studies, we demonstrated the high potential of this channel across several app categories. All case studies should be considered within the time frames indicated for each and keeping in mind that still – to this day –  influencer marketing performance tracking in many cases isn’t precise and begs for more accuracy.

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8 Insane (But True) Influencer Marketing Case Studies

2020 marks the start of a new decade, and influencer marketing is already making a name for itself in the Roaring Twenties. Our Instagram feeds are full of beautiful images promoting everything from lemonade to household cleaners.

But with all the hype, where’s the truth? How do you know influencer marketing ROI is realistic in such a crowded online space?

The thing is, 89% of marketers say their influencer marketing ROI is equal to or even better than their other channels.

Influencer campaigns are like marketing on steroids: not only go they put your brand in front of new audiences and boost your reputation, but they have a hard, measurable impact on your sales .

In other words: yes, influencer marketing is still effective. But if you want to drive your customers’ purchase decisions, you’ve got to do more than hire Kim Kardashian to sell diet pills. Influencer marketing is a tool, and like any other tool, you’ve got to wield it to get results.

Influencer marketing versus paid ads

But how does influencer marketing vary from other cool marketing tools, like Facebook Ads?

We love paid ads, but when ROI is on the line, influencer marketing is the way to go. The stats don’t lie:

• Influencer marketing is more influential than paid ads. 92% of consumers trust influencers more than ads , generating 11X the return on investment.
• Honestly, shoppers hate ads. 49% of your shoppers find paid ads annoying or irrelevant.
• Influencer marketing has a greater reach. 47% of your shoppers use ad blockers, but there’s no overlooking an influencer’s post on their social feed.

If you have the budget to do both influencer marketing and ads, we say go for it. But if it comes down to influencer marketing versus Facebook Ads, you’ll see more ROI with experienced influencers.

Still not sold? See how these 8 brands used influencer marketing to overcome sales hurdles, boosting their online presence and staking their claim in the world of eCommerce.

8 influencer campaign case studies that crushed it

Whether you’ve never tried influencer marketing before or if you’re stuck on how to create your next great campaign, don’t sweat it. Learn from the big brands that have come before you, taking the best pieces of their campaigns to refashion your own.

And if you need a little help persuading your boss to embrace influencer marketing, we’ve got just the remedy. Check out these 8 influencer marketing case studies to see how influencers affect the bottom line.

1 – Kettle + Fire

Kettle + Fire sells traditional, high-quality, grass-fed bone broths to health-conscious foodies. Voted one of the best Paleo brands by healthline.com, Kettle + Fire needed to deepen its brand reputation on social media.

But they were too busy handling the business side. Somebody had to cook all that bone broth, after all.

Kettle + Fire knew it needed help with social media marketing, but wasn’t sure how to make it happen. Doesn’t social media require a lot of work? A lot of content? Extra hands that they didn’t have? And how did influencer marketing fit in?

The Strategy

Kettle + Fire wanted to communicate the specific benefits of eating their product. They liked the idea of influencer marketing but wanted to keep the content curation on-brand.

That’s why they partnered with Trend. We made a list of targeted influencers who might be a good fit for Kettle + Fire’s bone broth products. After narrowing down the list, we selected influencers who could deliver the most powerful imagery.

The Results

A team of influencers followed Kettle + Fire’s brand requirements, creating dozens of beautiful, high-resolution Instagram posts for the brand.

Plus, Kettle + Fire used these curated images on their Facebook Ads to get more traction. In a two-birds-one-stone solution, Kettle + Fire got the beautiful imagery they always wanted, on top of a more effective Facebook Ads campaign.

The results were incredible. We tested their old creative against the new creative and found that Kettle + Fire earned $4 in revenue for every $1 spent in Facebook Ads.

If it comes down to influencer marketing versus Facebook Ads at your own business, Kettle + Fire shows it’s possible to succeed at both.

2 – Iceland Foods

Iceland Groceries may sound like a Nordic company, but it’s actually based in the UK. And this frozen food brand had a problem: its customer approval ratings had plunged to an abysmal 10%.

In the past, Iceland used big-name celebrities to promote its products, but these campaigns weren’t going well. They needed real influencer marketing ROI, stat.

Iceland realized the reason celebrity campaigns weren’t working is that they didn’t show real people. Iceland pivoted its campaigns to target everyday people, like mommy influencers.

Since customers are more likely to trust a micro-influencer over a celebrity, this proved to be a sneakily clever choice on Iceland’s part.

Iceland brainstormed a yearlong strategy where it partnered with regular-Joe food influencers to get some oh so good user-generated content .

On top of that, they implemented social listening and paid ads to really get the message out there. The goal of the campaign was to deepen customers’ bonds with Iceland products, with the ultimate goal to sell more frozen food.

Iceland had to make frozen food sexy and appealing, which was no small feat.

But during its partnership with 50 micro-influencers, Iceland hit the jackpot. By showcasing a diverse range of everyday people using their products, Iceland saw :

• A 55% retention rate on Facebook videos (and a 59% rate on YouTube).
• Their approval rating increase from 10% to a whopping 70%.

And if this doesn’t drive home Iceland’s influencer marketing case study, we don’t know what will:

This campaign was so effective that Iceland piggybacked on this success, targeting a new batch of micro-influencers with a second influencer marketing campaign, The Power Of Frozen.

3 – Warby Parker

Nobody wants to wear thick, granny glasses. Bespectacled people want reliable, fashionable, and affordable eyeglasses. Warby Parker entered the eyewear industry in 2010 to deliver just that.

Today Warby Parker delivers direct-to-consumer glasses with plenty of spunk . The brand is known not only for its superhero-level customer service, but its creative branding decisions.

Warby Parker is by no means a new name on the block, but they still wanted to push more product awareness and engagement on Instagram. They wanted influencer marketing ROI and took a micro-influencer approach to get it.

Warby Parker selected 7 micro-influencers with decently-sized followings on both Instagram and YouTube.

Their “Wearing Warby” influencer campaign partnered with influencers who already had an affinity to Warby.

In fact, all of Warby’s influencers had already posted about Warby organically before this campaign.

This ensured Warby partnered with influencers who were in it for the love of Warby (the cash was just a nice perk).

“Wearing Warby” showcased Warby glasses in everyday life. One influencer might be baking while wearing her Warby’s while another painted his latest masterpiece. By targeting influencers in creative industries, Warby not only expanded its audience, but pushed itself as a lifestyle brand.

Warby’s influencers showed off their specs by doing the crazy, fun, creative stuff they liked to do already. And Warby got crazy influencer marketing ROI from this campaign:

Warby Parker’s hot designer shades can’t protect your eyes from this blinding truth: influencer marketing is a must for product brands.

4 – Health-Ade

Los Angeles-based company Health-Ade makes small-batch, cold-pressed kombucha. Known for its funky flavors, emphasis on health, and a brazenly unique voice, Health-Ade still needed help penetrating the market.

Facebook Ads were way too expensive and risky for the growing brand, which wasn’t sure how to get in front of new shoppers.

The thing was, Health-Ade needed to focus on their kombucha mothers, not wooing real mothers to try their products. How do you crank out the high-quality, branded content followers expect when you don’t have the resources to make it happen?

Health-Ade reached out to Trend for help. Our team leveraged our database of vetted influencers to find people who could promote the Health-Ade name to their followers.

Health-Ade ended up partnering with several influencers, who created 214 Instagram posts for the brand. Best of all, each post was chock-full of repurpose-worthy content that Health-Ade could reuse on its site, social media, ads, and a lot more.

Thanks to their influencer campaign, Health-Ade now has brand-specific creative they can use everywhere.

But we know that alone won’t convince your boss that influencer marketing ROI is real.

Since it costs $7 to get 1,000 impressions on Instagram, we generated $11,200-worth of impressions for an eensy-weensy fraction of the cost.

If Health-Ade had hired a full-time employee to do this (at a cost of $42,000 a year, give or take), that would have been over $30,000 more expensive.

Case in point: influencer marketing gets you the content you need, the impressions you want, and the savings that make your boss salivate.

The other influencer marketing case studies on this list showcase human influencers—but as any Instagram user knows, influencers also come in different shapes, sizes, and species. Pet influencers have a lot of pull on social media.

For brands like Dyson , pet parents are a perfect target audience. Since expanding its product line to specifically address pet cleanup, Dyson has been working overtime to increase its reach in the pet space.

Dyson created an influencer marketing campaign on Instagram with the goal of pushing product awareness.

Few pet owners realized Dyson was a reliable solution, and the brand wanted to change that. It also wanted to boost its Instagram engagement.

Dyson partnered with 5 pet influencers on Instagram, largely targeting dog owners. The brand gave influencers a very loose creative brief, giving pet owners creative control over the posts themselves. The posts simply had to be humorous and show how pet owners cleaned up after their fuzzy companions.

What worked with this campaign was Dyson’s willingness to give creative control to influencers.

It also targeted influencers based not on their following size, but on their audience. One Dyson influencer had a following of just 2,500 people —but it had the highest engagement rate out of any other influencer in the campaign.

Dyson was pretty darn brave to give influencers so much control, but it paid off. Dyson saw influencer marketing ROI that included:

That’s ROI we can howl about.

6 – Kalumi Beauty

Beauty is a $49.2 billion industry worldwide . Kalumi Beauty knew it needed a piece of that pie, but there was a lot of competition for beauty mavens’ business.

Kalumi needed to promote its line of BEAUTYfood bars, but didn’t like how its branded messaging looked staged, Photoshopped, and tone deaf to its shoppers.

Today, beauty shoppers want to see real images of products in use, which meant Kalumi’s internal team couldn’t crack the code on organic, engaging content its audience would love.

Kalumi partnered with Trend to create content mapped to the entire buyer’s experience, from unboxing to product use. The brand wanted to create a repository of trustworthy, unfiltered content to share with its audience.

Trend helped Kalumi locate real product users and influencers. This way, the beauty brand was able to tell more authentic stories that would resonate with shoppers.

Trend’s team of content creators shot every piece of content, not only sharing the rights with Kalumi Beauty, but publicizing that content with their followers for even more traction.

If Kalumi had used in-house influencers, they would have spent upwards of $50,000 a year to manage the entire affair. A content studio would have run them $72,000 a year, and an agency would have been over $100,000.

Thankfully, Kalumi didn’t have to sign away their kidneys to do influencer marketing right.

They spent just $6,715 on their Trend campaign, garnering results like:

Who says beauty marketing has to be cutthroat? With Trend, Kalumi was able to make influencer marketing work while building a library of effective user-generated content.

7 – Palms To Pines

Palms to Pines is a social media management and strategy firm. The brand knew that influencer marketing and user-generated content would be a great fit for its client, KÖE Organic Kombucha .

Palms To Pines was hard at work helping KÖE launch with a key retailer. Problem was, there was little to no local recognition of the KÖE brand.

They had the genius idea of increasing local awareness with influencers, encouraging shoppers to go in-store to try KÖE’s kombucha. But to do that, Palms to Pines needed to source a lot of social media content from influencers—something that was a huge headache before Trend.

Pre-Trend, Palms To Pines had to spend weeks planning and executing just one campaign. And when they tried to get agencies involved? It was a nightmare, both for their wallet and email inbox.

Palms To Pines used Trend’s structured platform to connect with experienced content creators and influencers, using these steps:

• Step 1: The firm built its campaign out in Trend’s builder, requesting certain content styles, hashtags, and specifications.
• Step 2: Palm To Pine’s campaign went live and the applications started rolling in! They didn’t have to search for influencers at all—they got their pick of the litter with Trend.
• Step 3: After selecting a group of vetted pre-vetted influencers, Palm To Pines sent KÖE’s kombucha to the content creators. Trend took care of the addresses and shipping, which was a big time-saver.
• Step 4: Creators sent in their content, generating an immense library of licensed content for Palms To Pines.

Palms To Pines’ influencers had tremendous success with their first campaign. In one month, the brand was able to generate:

As a result, Palms To Pines significantly decreased hands-on time managing KÖE’s campaign, garnering not only a library of amazing content, but a trusted group of influencers to promote the brand with their followers.

8 – MOON Ultra

Taking your selfie game from weak to fleek requires awesome lighting. That’s why the folks at MOON Ultra created the Moon UltraLight, a mobile light accessory that connects to your smartphone.

They knew their product was a hit, but there was a problem: nobody knew about the product launch.

Plus, even if MOON Ultra managed to get the word out, there was no guarantee that shoppers would trust them enough to actually buy a Moon UltraLight.

That’s why MOON Ultra partnered with Trend. It needed social proof, stat, and our network of pre-vetted influencers was able to create some much-needed authentic content.

MOON Ultra partnered with Trend to make a splash on the market. We knew they needed a lot of horsepower, so our system matched the brand with trustworthy influencers who already had large followings.

(Oh, and the structure of our platform helped MOON Ultra keep costs low, too, by the way.)

With Trend, MOON Ultra completed its influencer campaign in a few short weeks, generating tons of high-quality content to use for its launch.

If MOON Ultra tried to source influencers itself, it would have spent over $100,000. But with Trend, the brand spent only $3,870 and got amazing results:

Instead of pumping money into something like Facebook Ads, MOON Ultra preserved its budget, generated a library chock-full of user-generated content, and put itself in front of thousands of potential customers.

Yes, influencer marketing has reached a fever-pitch in 2020. But just because something is popular doesn’t mean it won’t work for your brand. Au contraire , these 8 brands got influencer marketing ROI so insane we did a double-take at the numbers.

It’s time to try something different. Let’s make your next influencer marketing campaign a hands-free haven of ROI. Sign up for a free Trend account now to see how partnering with trusted trendsetters means more money in your pocket.

Trend is joining forces with soona. Learn what this means for the range of content you can now generate for your brand.

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3 influencer marketing case studies to learn from

Case studies , Collect content

Laura Georghiou

Global Customer Advocacy Manager

February 24, 2023

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We’re going to talk through three different influencer marketing case studies because regardless of what you think of influencers and creators, they’re fully embedded into the zeitgeist. Influencer marketing is too lucrative to go away, and brands are taking note. 89% of marketers say the ROI from working with influencers is comparable to, or better, than other marketing channels.

But with so many different types of influencer out there, not to mention the sheer volume of influencers, it can be difficult knowing how to put influencer marketing into practice. The best way to get ahead is by looking at case studies of those who have already achieved influencer marketing success.

According to our influencer research , there’s four types of influencer to work with:

• Subject matters experts are experts in a specific industry or topic
• Celebrities who have become known outside of what they’re famous for
• Social media stars are well-known with large followers, often paid to promote products
• Every day social media users like me and you who post authentic user-generated content

While different influencers have different influence for different audiences, it’s the everyday social media users who have the most sway with audiences. It’s easy to assume that more followers = more sway, but according to the 9,000 global shoppers we asked, that’s not the case.

So then when it comes to getting started with influencer marketing, where do you begin? Because there’s multiple avenues to go down. Let’s take a look at three of the best influencer marketing case studies we’ve seen, for the best strategies for you to emulate.

Top 3 Influencer marketing case studies

The following case studies all use influencer marketing, but all use a different type of influencer and a slightly different strategy. But they all have one thing in common: success.

Have you ever spent a lot of money on a piece of furniture only to stop loving it after a year or two? A lot of customers have. Which is why they turn to companies like Bemz to update their pieces. Bemz is a Scandinavian design company that specializes in creating made to order, high-end covers for IKEA furniture so people can update pieces in their homes to reflect their personal style better.

Over the past year and a half, Bemz has been populating its marketing channels with more visual user-generated content (UGC) to show potential customers what its products look like in real-life homes. A crucial part of Bemz’s strategy is its use of influencers. The brand relies on them to create evergreen content that Bemz continually collects and integrates into marketing programs.

But, the way Bemz partners with influencers is a little different than some of the other brands out there. 

A unique partnership

Bemz mainly works with influencers in its core markets , like Sweden, the United States, France, Germany, and the United Kingdom. However, it doesn’t go after the biggest names in interior design like you may think it would. 

Instead, Bemz chooses to work directly with influencers that already have an Ikea product in their homes to make for a more natural collaboration and build trust with customers. Many of the influencers it works with are in the interior design space, but it also goes after those in other sectors like fashion and beauty. 

“We pick influencers on a case-by-case basis depending on what the profile looks like, if we can get content out of it that matches our brand aesthetic, if they have great engagement, or if are really relevant in a certain sector,” said Alexandra Öhrlund, Social Media Manager at Bemz. 

Seeking out influencers who already own Ikea products is a more natural fit for Bemz. The brand ensures that its covers are shown repeatedly when the influencer posts photos of them hanging out at home on the couch, even if it’s not a Bemz sponsored post.  

Capturing the authenticity movement

In some cases, Bemz will work with influencers who don’t match the brand’s aesthetic . For example, the brand doesn’t showcase shabby chic looks or farmhouse interiors on its own site and channels. But they still choose to work with a leader within an influencer’s sector to build brand awareness and trust within that influencer’s community.

“It’s not necessarily something that we then incorporate into our content strategy, but we work with them because they have a great profile. They’re very genuine within their field,” said Öhrlund. 

This strategy works because it taps into the rising authenticity movement. 72% of shoppers now choose products based on a brand’s reputation. Consumers are fatigued by insincere, fake, untrustworthy content and crave authentic UGC from real people — partly why they consider every day social media users the most trustworthy influencer.

Bemz has found that this kind of content resonates much more with its followers. The brand continues to collect this evergreen content and display it on social media, which has seen click-through rates increase by 41%.

You can read the full Bemz influencer marketing case study here to learn more.

Before the COVID-19 pandemic, global fashion brand Quiz primarily focused on the in-store experience at its 250 brick-and-mortar locations. However, when stores started to close, Quiz knew it needed to focus more on its social and e-commerce strategies to increase engagement. 

To start, the brand began posting more user-generated content (UGC) images from customers on its social feed, because those types of posts have always had a very high engagement rate for Quiz.

The team also knew that they needed to make these images shoppable to guide interested consumers from the social feed to product pages on Quiz’s site. But they didn’t stop there. 

A micro and macro strategy 

One unique aspect of Quiz’s new social media strategy is its use of micro- and macro-influencers to increase engagement.

• Micro-influencer: Has a social media following between 1,000 and 100,000
• Macro-influencer: Has a social media following over 100,000

For a recent winter party collection, Quiz put together a list of micro- and macro-influencers it wanted to get UGC from for that collection. Then, Quiz shipped those influencers outfits from the new collection, and the influencers took photos of themselves in the clothing and tagged Quiz in the images.

“As soon as the collection is live, we can look through our gallery feed and pull the strongest images into the homepage gallery to showcase different influencers,” said Megan Ashurst, Senior Social Media Executive at Quiz. 

Quiz uses a mix of micro- and macro-influencers to maximize the impact of campaigns. Macro-influencers have a lot of followers, so their posts see a wider reach. But micro-influencers have smaller fanbases, so their followings are typically more loyal and tend to engage more with posts. Instagram’s own research of 8000,000 accounts supports this:

“We tend to find that we do get really valuable content and engagement from smaller influencers as much as we do from the big influencers,” said Ashurst. 

Quiz’s use of influencer content — on its website and social channels — led to a 276% increased time on site, a 23% higher average order value, and a 154% increase in conversion rates, making them one of the great influencer marketing case studies we’ve seen.

You can read it in full here .

There’s only one thing better than an influencer marketing strategy: an Influenster marketing strategy. The Influenster App is a community of over 7.5 million every day creators, eager and willing to create authentic content about your brand.

Actually, they’re already creating this content. You just need to activate the community, which is exactly what British beauty brand Rimmel London did.

Rimmel activated the Influenster community through a hyper-targeted sampling campaign, where samples of products are sent to community members in exchange for honest reviews, product imagery, and social posts.

Because of the ability to choose a highly-specific audience, Rimmel was able to send products to an audience of 18-30 year old beauty enthusiasts in key markets. Recipients were asked to share their thoughts and feedback through reviews and social media posts.

The campaign led to over 1,200 product reviews and 15.7 million impressions on social, driving brand awareness and sales along the buyer journey. Incidentally, the campaign led to a 44% higher sales lift for the featured products.  

Learn more about how the campaign led to increased advocacy, brand awareness, and a 69% higher sales lift for the product categories in which the sampled products compete by reading the full case study here .

Become an influencer marketing case study

Play your cards right and it could be your brand featured here amongst the other successful influencer marketing case studies. We continue to see the rewards our clients have from working with influencers and content creators, so we know it’s the way forward.

Last year, influencer marketing spend jumped from $3.69 billion to $4.14 billion in the U.S alone, according to HubSpot . It’s past time to get started with influencer marketing. But whatever avenue you choose, you’ll first need to know how to reach out to influencers and get a yes in return .

Explore more content on these topics:

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Personalized marketing: How to build a successful strategy

Product sampling marketing: When, why, and how to do it

How to create (or revitalize) your own private label brands

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9 Influencer Marketing Case Studies That Got Incredible Results

The power of influencers can turn a brand into a phenomenon and a product into a movement. 

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. It offers a road map to navigate success through the competition.

Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. To stay ahead of the competition, thinking strategically and innovatively is necessary, and it starts with having an impeccable marketing campaign.

Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. It helps you to evaluate your steps and learn from others’ mistakes.

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. These personalities have a great online presence, and their audience strongly trusts them. 

To drive a successful influencer marketing campaign, staying up-to-date with the industry trends and success strategies is most important. You should start by reading some impactful influencer marketing case studies.

These case studies will help you know how to shape brand awareness, growth, and engagement in the B2B SaaS arena with influencer marketing.

Power of Influencer Marketing in B2B SaaS

In the past decade, the marketing landscape has taken a huge turn. Industry niches that used to stick to their same old marketing schemes are not experimenting. 

B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. They overcame the misconception that influencers are not limited to one-size-fits but a versatile approach that works wonders for SaaS. 

Influencer marketing is a relationship-demanding approach that is not just restricted to consumer-based brands, but it’s achieving huge success in the B2B domain.

As per the data from Stastica, the SaaS market will reach $374.50 billion by 2028 . Influencer marketing was estimated to be worth $21.1 billion in 2024 . Imagine the profit you can generate by combining these two different segments of businesses.

To plan a successful influencer marketing campaign for your B2B SaaS brand, start by learning from the best. This blog will walk you through the Top 9 influencer marketing case studies to understand their planning, execution, and outcome. It will help you protect your strategy from possible down-slides and take note of beneficial tips.

Here we go!

9 Top B2B & SaaS Influencer Marketing Case Studies

1. hubspot (#inbound2023).

HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. With its horizon expanding in B2B, it is also well renowned in the B2C industry. It helps you manage all your sales and customer relationships in one place.

HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference . The activities are planned to attract a larger target audience to their conference. 

By leveraging the strong presence of influencers relevant to their reach, HubSpot aims to increase its scale in the competitive CRM and marketing software industry. HubSpot wants to gain more reach in the online and offline sales and marketing industry.

Execution and Collaboration

HubSpot executed its influencer marketing for the online + offline INBOUND 2023 conference by collaborating with prominent marketing and sales influencers . 

They invited influencers like Neil Patel , Eric Siu , Reese Witherspoon , and Ann Handle . They were part of keynote sessions, panel discussions, workshops, etc.

View this post on Instagram A post shared by Eric Siu | Leveling Up 👾 (@ericosiu)

View this post on Instagram A post shared by HubSpot (@hubspot)

For the online campaign, influencers jointly created social media content, blog posts, and videos with HubSpot to highlight the upcoming event, expert insights, and industry trends.

View this post on Instagram A post shared by Christina Kay | #GrowthMarketer | #HubSpotAdvocate | #GTM (@the.christinakay)

Through the collaboration activities, influencers promoted the event on social media platforms to encourage their followers to register for the conference.

Result 

With their messaging style, HubSpot was able to generate yet another milestone with more than 12K attendees offline and 100K viewing online .

Online sessions before and during the event witnessed higher attendance, with the audience eager to learn from the industry experts . The online influencer marketing campaign got a high reach, making this event a phenomenal success. 

This entire influencer marketing case study discusses the enhanced HubSpot reputation presented by the popular faces, making it stand out as the industry leader.

Key Takeaways

Best thing to learn from HubSpot influencer marketing case study:

• Align with industry experts online and offline to tap the wider audience related to your niche.
• Go for bigger faces for offline events so attendees find their insights more reliable and take them seriously.
• Give place to influencers for every part of the activity like workshop, hosting, etc. This way, every aspect of your event will be popularized.

2. Salesforce (#CNX23)

Salesforce is a prominent name in the technology and B2B SaaS business world. It is globally recognized for its Customer Relationship Management (CRM) software solutions. One-stop destination to manage all your sales, services, marketing, and analytics that is capable of fostering stronger customer relations and growth for businesses.

Being a very active event organizer such as Dreamforce, Salesforce World Tour, Trailblazer, and more, Salesforce has generated immense buzz with its newest event, “Connection 2023,” with influencer marketing campaigns on social media .

Its main objective was to attract as many people and businesses as possible who have an interest in growing in technology and customer relationships. With influencer reach, Sealsforce plans to establish a stronger position within the B2B SaaS industry. 

With its unique promotional style and authentic ideas for influencer collaboration, Salesforce wishes to leave a lasting impact and convert many into Trailblazers . 

Salesforce invited not only numerous influencers but businesses too to be keynote speakers, share ideas, and discuss digital transformations and insights on CRM. Powerful personalities and leaders such as Dan Levy, Marc Benioff, and Reid Hoffman were invited as a speakers. 

View this post on Instagram A post shared by Leonie Woolf (@leoniekwoolf)

Their never seen before collaboration style with the influencers of not just their niche but of different fields was also remarkable. Salesforce has capitalized on every possible medium to promote its “Connections 2023” event. 

View this post on Instagram A post shared by Salesforce (@salesforce)

Forming connections with their various products and events to squeeze more juice out of their influencer marketing campaign has resulted in their favor.

Thanks to their influencer marketing activities, “Connections 2023” attracted a 35% increase in event attendance , seeing a prominent rise from the previous year.

Overall, the event got millions of mentions on all the global social media platforms, and influencers benefited by reaching over 12 million users .

Influencer marketing has made it easy for Salesforce to generate sales in this B2B SaaS industry with a boost in brand authority.

Things to learn from the Salesforce influencer marketing case study:

• Cross-industry collaboration with influencers to expand the horizon and reach.
• Co-connecting other relevant events can drive the audience from there to your pages.
• Going for platforms more relevant to your industry, like X (formerly Twitter), for the entrepreneur field.

3. Shopify (#POCGo):

Shopify is a B2B SaaS e-commerce platform that works as a catalyst to empower entrepreneurs. A suite filled with powerful tools that help you manage your store online + offline.

Shopify is a top choice when it comes to any new business owner to build a website for their business online. Along with that , Shopify also takes steps to simplify offline store management for its users.

The Aim of their newest Shopify influencer marketing campaign is to promote their POC Go . It is a portable device that offline stores can use to take payments from their customers anywhere in the store. 

The objective was to take advantage of the influence successful business owners and entrepreneurs have. Collaborating with e-commerce experts to get their inspirational image to speak for Shopify POS Go.

The campaign was centered around this new product, taking advantage of the influence and reaching as many businesses with their reach. Shopify wishes to showcase its POS Go better than any other point of sale system.

The game plan of Shopify was to benefit from traditional influencer marketing and also leverage the actual Shopify store owners. Campaign talks about their success stories, tips, and tricks circling around their product. 

View this post on Instagram A post shared by Shopify (@shopify)

The real-time experience shared by influencers and store owners was used to convince buyers. This collaboration between Shopify, store owners, e-commerce experts, and entrepreneurs generated a series of content, like videos, social media posts, website features, and blogs. 

By making the smart move of collaborating with the physical store, this influencer marketing campaign reaches more than just social media channels. Causing a real influence through e-commerce experts, the campaign successfully showcased the benefits of POS Go .

Shopify gained new users by deriving commitment and authenticity and actively engaging with the community. By July 2023, Shopify generated a revenue of $3.202 billion . Gaining over a thousand purchases on website apps , Shopify influencer marketing campaign provided visibility to the brand.

Value gained from Shopify B2B influencer marketing case study:

• The real influence lies mainly in Shopify customers . This way, they promote their product and their customer product, too. #WinWin
• The success stories were able to demonstrate the real-world impact of their product and services.
• With the multi-platform influencer campaign (blogs, videos, giveaways, website features, etc.), both Shopify and their store owners benefited.

4. Microsoft

Microsoft is an organization that needs no introduction, with a 21% market share worldwide in the tech industry . Most used for its cloud solutions, productivity tools, and operating systems, it has always reserved the front seat for innovation in technology. Microsoft caters to both B2C and B2B SaaS industries, providing software such as Microsoft Azure and Microsoft 365.

Microsoft’s strategy behind its influencer marketing campaign was to establish authority in the competitive B2B SaaS industry. For product promotion, they were aiming for its AI companion, “Copilot.”

As influencer marketing turns out to be the most trusted source of promotion, Microsoft wishes to leverage influencer reach to set Copilot above other AI software . This will improve brand trust, gain audience engagement, and educate everyone with its new software.

Starting the influencer marketing campaign by collaborating with tech influencers and cloud experts, Microsoft took advantage of industry MVPs and businesses, too . 

View this post on Instagram A post shared by Teen Vogue (@teenvogue)

Find influencers who can demonstrate a comparison of Copilot and other tools for promotion. Microsoft ensured that the audience was educated with the basic guide to the software with influencer marketing. With the help of the established credibility of top influencers and tech-savvy in the B2B SaaS and IT, this influencer campaign reached millions.

View this post on Instagram A post shared by Microsoft (@microsoft)

Microsoft’s influencer marketing campaigns to promote their AI Assistant Copilot yield impressive results. It created a buzz among the B2B SaaS and IT industries. 

Audience reach and engagement grew, and the conversion rate took the hype for Copilot and other Microsoft software.

Pointers to take home from Microsoft influencer marketing case study:

• Strategic planning to partner with influencers and businesses . Pick the personalities who can genuinely provide valuable results.
• Drive a Win-Win partnership with those who believe in your product to louder your authenticity.
• While launching a new product, make sure to educate the audience with the influencer collaborative content .

5. SquareSpace

SquareSpace is an all-in-one B2B SaaS website-building platform that supports businesses and individuals to create professional websites. Its backhand building interface is user-friendly, which helps you customize your templates and add tools. SquareSpace is a very popular solution for web designing to empower your business.

The primary aim of the influencer marketing campaign was to showcase versatility and user-friendliness while targeting small business owners and entrepreneurs .

By taking advantage of influencer collaboration. SquareSpace wants to create authenticity to relate with the target audience. It should be able to demonstrate the tool’s ability to build websites with ease through SquareSpace.

SquareSpace influencer marketing begins with collaborating with a diverse group of personalities from different niches relevant to theirs . Influencers were picked for their expertise in various content forms such as blogging, e-commerce entrepreneur expertise, artistic front, and photography . 

View this post on Instagram A post shared by Jazmine Rogers 🌷 (@thatcurlytop)

By providing free access to influencers to demonstrate the area of website building , SquareSpace leveraged its online presence. These influencers create their personalized websites to convince their audience to pick SquareSpace for their online business. 

As a result of the influencer’s reach and online engagement, SquareSpace received increased sign-ups . And its social media channels generated higher engagement .

Improved customer response to SquareSpace features, with 95% citing their influencer content . Its ability to pick the perfect influencer for the activity has supported the campaign’s success.

The following are the learnings from SquareSpace B2B influencer marketing case studies:

• Encourage influencers to use the features and demonstrate their benefit to the audience in real-time.
• Create not just videos but also blogs, memes, social media updates, etc., to reach more audiences faster.
• Making the best-fit choice when it comes to influencers and celebrities to ensure you reach the most suited niche.

We all know what Canva does. With its intent to empower individuals and businesses to create visual content effortlessly, Canva has a user-friendly B2B SaaS module. It has a vast template library and tools for design for social media graphics and more.

With the latest influencer marketing campaign, Canva aims to increase awareness about its improved tools and features . The primary goal is to showcase the streamlined design process to elevate the quality of visual content.

Mark it as an easy-to-use tool as a substitute for several other complex design software. 

Collaborating with well-known influencers in the field of creative professionals, entrepreneurs, and small business owners , Canva went for diverse groups. It conducted the influencer marketing campaign primarily across platforms such as Instagram, YouTube, and TikTok. 

View this post on Instagram A post shared by Toshi | Content Designer | Canva Designer | Social Media Manager (@designwithtoshi)

All the influencers picked have one thing in common: a passion for design, creativity, and content creation. Canva provided influencers free access to Canva Pro and encouraged them to showcase their design journey through it.

Thousands of social media posts were shared during this campaign, making it a buzz of its time and attracting several potential users.

An increase in Canva Pro user sign-ups every month made this campaign a success. The combined social media reach of influencer marketing was in millions, which gave Canva the place it worked for. By 2023, over 150 million people will use Canva Pro.

The Canva influencer marketing case study shares value such as:

• By sharing free access or samples of your product , you can provide value to the influencers. This interests them and encourages them to create their best content.
• Canva leveraged user-generated content to create a belief in the audience for the product.

7. Monday.com

Monday.com is a premium B2B SaaS organization of Work Operating System (Work OS). This helps businesses organize, manage, and execute projects and teamwork. It offers a customized workspace for collaboration and tracking the team’s workflow with ease.

Monday.com planned an influencer marketing campaign to increase its brand awareness and showcase the product’s versatility . This campaign was designed to highlight real-life examples and product usage from across the industry.

By partnering with top influencers from diverse niches and businesses, Monday.com wants to demonstrate its tool as a medium to improve productivity .

Choosing influencers from diverse fields, relevant or non-relevant to their niche , allowed Monday.com to expand its horizons. This list of influencers includes project managers, entrepreneurs, and remote work companies . Also, they went for many offline work organizations and small business owners.

View this post on Instagram A post shared by Done & Done (@chiefgetitdoneofficer)

They provided each influencer with free access to their Work OS software and gave them the liberty to manage work in a customized manner. Influencers created various content formats, such as blog posts, video tutorials, and social media updates, talking about the benefits of Monday.com. 

View this post on Instagram A post shared by Alyssa Valiente (@alyssa.mov)

Monday.com then leveraged these influencers’ created content on their social media channels and website blogs.

This influencer marketing campaign generated an increase in Monday.com’s social media reach and millions of impressions . 

With a significant increase in trial sign-ups, this collaborative campaign between Monday.com and influencers succeeded.

Major pointers to learn from Monday.com Instagram influencer marketing case study:

• Monday.com succeeded in the objective of reaching a wider audience by picking some influencers who were out of its niche . 
• Making interactive content (videos & demos) can generate more reach than regular and boring content to promote the product.

Adobe is a global leader in B2B SaaS organization of creative software solutions. It has a diverse range of Photoshop, Illustrator, and Acrobat products. It works with the idea to allow creative professionals to bring their ideas to life. 

The latest influencer marketing campaign run by Adobe was centered on creating buzz for their new product, Adobe Creative Cloud suite . This campaign plans to target influencers from the creative and design field and also the students of design schools .

The objective was to increase brand awareness and product knowledge by showcasing the tool’s capabilities. 

Adobe went for very selective influencers and artists already using Adobe Creative Cloud . By conducting exclusive workshops for education on YouTube and Instagram, these influencers targeted their audience.

With the tint of the casualness of Behind-the-scene content, Adobe wanted the community to feel authentic about the product. Also, with the contest of creative challenges to artists, Adobe plans to attract new users.

Generating immense reach with its creative challenge to creative artists, Adone got what it aimed for. There was a significant increase in the Creative Cloud subscription. 

The combined collaborative content and the creative challenge got thousands of entries from Adobe users. Millions of impressions were generated from the influencer’s created content.

Primary value to take from Adobe influencer marketing case study:

• Collaborate with influencers who are already passionate about your products ; this will ensure positive conversions.
• Engage through education to enlighten the audience with the features and tools of your software.
• Engage your community with contests to convert more user interest and create more interactive challenges.

Semrush is a SaaS platform that works as a perfect digital marketing toolkit to empower businesses and marketers. Equipped with numerous tools for SEO, content marketing, and content analysis, this tool helps succeed online. It is a resource that no SEO or a marketer can work without, over 10 million users have used it since 2008 .

The latest influencer marketing campaign run by Semrush had a very clear objective. It aimed to improve its brand image in the digital marketing and SEO community to be more than just a tool to analyze online presence . 

Having the objective to establish itself as the industry leader in its specific niche, Semrush collaborated with top influencers and experts with a loud voice.

Starting with the strict influencer selection process, Semrush picked only the ones who have well-known positions. The arena of influencers includes marketers, SEO enthusiasts, content creators , etc. 

They promoted several new features of Semrush, etc. The collaboration involved co-creating content that provides insights, best practices, and tips for this digital marketing tool .

View this post on Instagram A post shared by Semrush (@semrush)

Semrush reached millions through this influencer marketing campaign. It also got an increase in engagement on its own social media. An increase in the number of new users and sign-ups was seen.

With the Semrush influencer marketing case study, you can learn:

• Develop a long-term relationship between brand + influencer so your collaborative content can relate better with your audience .
• Also create some educational content that is remotely relevant .  This will direct more audience by educating them. 

After being through with the most prominent and educating influencer marketing case studies, you must have learned how important influencers are. 

In this existing world of B2B SaaS, influencer marketing works as a secret sauce of success. It is not just a trend but a strategy that can take a brand to new heights. 

One common element that resonated with all the case studies was the careful selection of influencers. Taking a very calculated risk to promote the brand. Keeping your eye on these influencer marketing case studies will help you learn. 

Your brand might just become a big thing in the B2B SaaS industry and part of our next case study.

About the Author

Megha Sharma

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Top 5 Influencer Marketing Campaigns & Case Studies [2024]

Imagine a world where traditional advertising takes the backseat and authentic voices drive the narrative. Influencer marketing is where authenticity intersects with massive reach to create campaigns that garner attention and drive action.

In this blog, we unravel five case studies of influencer marketing, showcasing how diverse brands have harnessed this approach to achieve remarkable outcomes. From fashion giants to tech leaders, these stories are not just about marketing; they’re about creating connections, sparking conversations, and engaging audiences in ways that traditional methods cannot.

Related: Influencer Marketing Pros & Cons

Case Study 1: Aloft Hotels’ Influencer Marketing Campaign

Company: Aloft Hotels

Aloft Hotels set out to position itself as the preferred hotel brand for those passionate about music, both creators and fans. The objective was to generate influential content led by musicians that would resonate with Aloft’s key demographic, known as ‘self-expressers’. This initiative also highlighted the brand’s commitment to supporting up-and-coming music talent. The content needed to be lasting and versatile across various digital channels.

Aloft Hotels collaborated with Universal Music Group to launch a tour spotlighting rising stars in the music scene, strategically set in music-rich cities. The cornerstone of this campaign was “EMERGING,” a show hosted by Karli Henriquez, chosen for her alignment with the brand’s focus on music and technology. The series included five episodes showcasing an artist’s path, an interview, and their performance. The content strategy was multifaceted, featuring short social media teasers, Instagram behind-the-scenes content, and full episodes on YouTube. The aim was to merge genuine storytelling with extensive digital outreach seamlessly.

The campaign generated impressive results:

• 14,279,200 overall video impressions
• 28,784 clicks
• Total Organic Impressions: 1.27M
• Total artist impressions: 7,314,240
• Total artist engagements: 245,900

Key Learnings:

• The Importance of Authenticity and Relevance: Choosing an influencer (Karli Henriquez) who aligns well with the brand’s ethos and the target audience’s interests.
• Content Versatility: Customizing content to fit various digital platforms for enhanced reach and interaction.
• Strategic Collaborations: Partnering with organizations like Universal Music Group to boost credibility and reach relevant audiences.
• Focus on Measurable Results: Having clear, quantifiable metrics to evaluate a campaign’s success on which future strategies can be based.
• Long-term Connections: Establishing ongoing relationships with influencers and artists for enduring benefits beyond the immediate campaign outcomes.

Case Study 2: Adobe Premiere Pro’s Influencer Marketing Campaign

Company: Adobe Premiere Pro

Adobe’s mission was to familiarize the emerging generation of video editors and filmmakers with the capabilities of Premiere Pro. The challenge lay in differentiating Premiere Pro in a market crowded with free and less sophisticated editing tools, providing an enticing reason for these creatives to opt for Premiere Pro.

Adobe initiated a competition in collaboration with the music group Imagine Dragons. This contest granted participants access to the band’s “Believer” track and unedited music video clips exclusively for editing via Premiere Pro. This innovative strategy, enhanced by a $25,000 prize and widespread promotion across diverse social media channels, was designed to attract experienced professionals and young, aspiring creators. The global campaign offered the contest and resources in 11 different languages, leveraging the extensive fan base of Imagine Dragons and Adobe’s strategic social media outreach.

• Global reach of 1.5 billion fans through social engagement and earned media.
• 677k visits to the contest microsite from 106 countries.
• 80,000 downloads of video footage resulted in 10,000 comprehensive video submissions from creators across 28 countries.
• Premiere Pro trial – 13K downloads
• Significant engagement from young creators – 18-25 year olds got in about 64% of submissions.

This campaign demonstrates the effectiveness of combining influencer collaboration with creative, participatory challenges. Key insights include:

• Leveraging Popular Influencers: Partnering with Imagine Dragons provided instant appeal and broad reach.
• Engaging Content Offering: Providing raw footage for editing offered a unique, hands-on experience with the product.
• Global and Multilingual Approach: Localizing the contest maximized global participation and inclusivity.
• Targeted Multi-Platform Marketing: Utilizing various social media platforms ensured a wider and more effective reach.
• Fostering Community Engagement: The contest format encouraged active participation, fostering a community of young, creative users around Adobe Premiere Pro.

Case Study 3: Michael Kors The Walk Influencer Marketing Campaign

Company: Michael Kors

Michael Kors set out to attract a new audience and highlight their signature handbag styles through “The Walk,” an all-encompassing street-style initiative. The key challenge was to incorporate a variety of talents in a way that appealed to a wide-ranging audience, capitalizing on the street-style photography trend and spurring customer engagement using the hashtag #SidewalkSpotted.

This digitally-centered and shoppable campaign featured prominent figures like Solange Knowles and Sofia Richie. It revolved around an engaging online hub displaying both videos and User-Generated Content (UGC), with fans showcasing their Michael Kors ensembles tagged with #SidewalkSpotted. Renowned street-style photographer Tommy Ton captured the campaign, which included a mix of events like “Michael Kors The Walk: Shanghai” to foster interactive audience participation. The campaign remained vibrant by regularly introducing fresh faces and fashion styles by harnessing social media platforms such as Instagram, YouTube, and Facebook, and tapping into the influencers’ substantial social influence.

• Generated 137 million impressions, with 40% from Instagram.
• #SidewalkSpotted featured in over 1,000 Instagram posts.
• The Shanghai event alone amassed 64 million impressions from brand channels and an additional 23 million from influencers.

Michael Kors’ campaign underscores the power of integrating influencer reach, user-generated content, and global events to enhance brand engagement and refresh content for sustained audience interest.

Related: Branding vs. Marketing Strategy

Case Study 4: Dunkin’ Donuts’ Influencer Marketing Campaign with Liverpool F.C.

Company: Dunkin’ Donuts

Objective/Challenge:

As the Official Coffee Partner of Liverpool F.C. (LFC), Dunkin’ Donuts aimed to amplify awareness of this partnership in the United States, where soccer isn’t as widely followed. The objective was to connect with American LFC fans and showcase the harmonious relationship between Dunkin’ Donuts and LFC.

Under the banner of ‘The Big Thank You,’ a component of the ‘ReDDer Together’ initiative, Dunkin’ Donuts celebrated the union of LFC and their brand. The campaign involved contacting U.S.-based LFC Supporter Clubs to identify the most ardent fan. Kacey Keller, the selected fan, was treated to a surprise live Skype call from LFC players. This personal approach to engaging with dedicated fans demonstrated Dunkin’s deep understanding and appreciation for the LFC fanbase. The narrative of this campaign was broadcast across social media channels like Facebook and Twitter, featuring filming locations at the winner’s home and Anfield, the home stadium of LFC.

• The campaign’s video achieved over 1.2 million views on Twitter and Facebook.
• It notably exceeded expected performance metrics, recording 855,000 impressions and reaching an audience of 3.3 million

The Dunkin’ Donuts campaign underscores the value of genuine engagement with passionate, niche communities. By acknowledging and celebrating the enthusiasm of LFC fans, Dunkin’ Donuts effectively bridged two distinct brands.

Case Study 5: American Rag’s Influencer Marketing Campaign

Company: American Rag

American Rag, aimed to promote their holiday collection featuring humorous onesies and ugly sweaters. It was available only at Macy’s. The challenge was to turn this seasonal gag gifting into a shareable, socially-driven experience, targeting millennials who prefer online inspiration over traditional mall visits.

Understanding the shift in shopping habits, American Rag partnered with popular influencers like Liza Koshy, David Dobrik, KrispyShorts, and Matt Cutshall. These influencers were selected for their resonance with American Rag’s target audience and their ability to create engaging, humorous content. They crafted comedic vignettes showcasing the collection in their natural, authentic social media feeds. Additionally, American Rag sent oversized holiday gift boxes containing the collection to 50 influencers, comedians, and celebrities, aiming to generate organic, viral content.

• Video views – 2,211,416
• Engagements – 588,894
• Instagram followers – 3% increase

Influencer-driven content was well-received, with enthusiastic audience reactions. The visibility gained from high-profile influencers like Logan Paul and Lele Pons significantly boosted the collection’s popularity, leading to a complete sell-out before the season’s end.

American Rag’s campaign highlights the effectiveness of leveraging influencer marketing with relatable, humorous content to engage millennials. Authenticity in influencer partnerships and creative, shareable content can significantly amplify a brand’s reach and drive product demand, particularly in a digital-first consumer environment.

Related: Motivational Marketing Quotes

These examples underscore the importance of authentic engagement, creative content, and a deep understanding of the target audience. As the digital landscape continues to evolve, influencer marketing remains a crucial strategy for brands looking to connect with consumers in meaningful, memorable ways. By applying the key learnings from these case studies, businesses can craft successful influencer marketing campaigns that resonate with their audience and drive tangible results.

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Some Killer Influencer Marketing Case Studies

Interested in adding influencer marketing to your campaign? We know a thing or two about working with awesome influencers who know how to get your target audience to pay attention. 

From TikTok users to content creators on Instagram and other popular social platforms, we have dozens of influencer marketing campaign case studies to share and show just how visually exciting and successful our influencer strategies can be. 

Best Influencer Marketing Case Studies of The Last Few Years 

Over the course of a decade-ish in the influencer marketing industry, we have built and managed campaigns across an INSANE (and impressive) range of verticals. 

Whatever kind of influencer campaign you’re looking to run – and even if you have no idea what kind of campaign you want – we can come up with creative concepts, bring in the right influencers, and build a campaign that hits all the important KPIs.

Our client list includes some of the biggest names in any industry – Beauty 💄, Fashion 👗, Construction 🚧, Real Estate 🏠, Toiletries 🚿, Apps 📱, Precious Gems 💎, Ecomm 🖥, Telecom ☎︎, Housewares 🍽, Food 🥑, Nonprofits ❤️, Outdoors 🌳, Weddings 👰🏽, Fertility 👶🏾, Parenting 👨‍👩‍👧, Haircare 💇🏼‍♀️, Automotive 🚙, Environment 🌍, Health 🏃🏾‍♂️… you name it.

Here are some of our favorite influencer marketing case study examples:

Influencer marketing played a key role in Lenox’s big rebranding push

Engagements

St Pierre Bakery

We enlisted influencers who we knew could create drool-worthy pics and video content.

The Honest Company

We found 30 influencers that fit their brand story and generated content that looked like Honest produced it themselves.

We got 1,493,630 ORGANIC video views! (Is there a taking-a-bow emoji we can use here?)

Due to product requirements, we targeted influencers with niche photography skills and the content literally lit up Instagram.

Video Views

A complex campaign that yielded a Bachelor-style live show (which our account managers fully produced).

Famous Footwear (Pandemic Shopping)

We highlighted in-store shopping during a pandemic so that people could see how safely they could shop.

This campaign was designed to capture the beauty, the thrill, and quirks of a group of 37 outdoor adventure influencers.

Popular Business Directory (Black-Owned Businesses)

The campaign, slated to kick off during Black History Month, positioned our client in helping Black-owned businesses.

These campaigns celebrated strong,confident women that shared personal stories sparked genuine conversations across social channels.

Sweet Defeat

We had influencers do the “Sweet Defeat Challenge” – the reactions on influencers’ faces alone convinced audiences that this product works.

We rolled out a campaign to generate excitement and awareness around the brand’s summer and holiday releases and the 2018 tour.

American Standard

This campaign set out to show what a difference American Standard can make in your often-neglected bathroom.

Earthjustice

We raised awareness about the importance of intersectionality within the environmental justice movement.

Potential Reach

Essense of Australia

We found influencers for this campaign that were diverse in just about every way – race, body shape, personal style, and lifestyle.

Impressions

Feit Electric

For this campaign, we worked with home decor, lifestyle, and DIY influencers to create brand awareness and drive traffic to Feit’s landing pages.

Greenvelope

We found 8 outstanding fiancés to share their stories and nudge other betrothed followers toward considering Greenvelope for their wedding.

The Smile Generation

We generated brand awareness and hype about the Smile Generation services, while driving families to use their remaining benefits before the end of 2019

RefrigiWear

We found 24 US influencers to post on Instagram and their blogs, showcasing RefrigiWear as THE brand to keep workers warm while doing their jobs

We launched a year-long brand ambassadorship program to promote five different strollers set to launch throughout the year.

Our campaigns showcased the product creatively to different audiences – and they agreed on one thing: what their favorite body care brand is!

Susan G. Komen

We’ve run four campaigns for Susan G. Komen, to keep both their mission and breast cancer survivors top-of-mind.

Famous Footwear (Global)

This case study highlights 6 campaigns that we really enjoyed amongst the dozens that we’ve run for them.

Influencers

Influencing The Curve

The Shelf team created the #InfluencingTheCurve campaign to build an army of influencers committed to spreading the truth

Total Reach

And with these successes, we hope we were able to convince you that The Shelf is the influencer marketing agency to partner with!

Schedule a Strategy Call Today

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We are a full-service influencer marketing agency creating meaningful stories, experiences, and content by working with influencers who know how to spread the word about your brand. With our unique, professional, and longstanding influencer marketing expertise, we create the most genuine connections to deliver the results you deserve.

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