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After a several years spent with some of the best Italian research agencies, Antonio establishes MPS in 1990. He now leads a group that also includes NT Next, a successfull communication and marketing agency. He is strategic consultants in several Italian leading enterprises, using research as a tool to support business evolution. A recognized expert in different business areas, such as radio, banking and insurance, semi-durables and FMCG.

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Diego Ferrari

Quantitative Research Director – Domestic Client Account Manager

Diego has been part of the MPS team since 2001, has carried out over 1200 quantitative and integrated studies, partnering with clients all along the whole research process. Lecturer at the Bergamo University and teacher at several post-university training courses. Diego is especially experience in banking and insurance, trade, mass market, media and public utilities.

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Cristiana Valenti

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International market research professional with three decades of experience and expertise in consumer insights and engagement. Cristiana joined MPS in 2009 where she is in charge of International research, having a calling for cultural-linguistic mediation. She also takes care of some key domestic clients operating in the financial, household goods and OTC markets.

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Special projects and innovation Director

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Still passionate about motivational research after almost three decades of work in the sector, in MPS she has the role of head of the qualitative division for both Italian and international projects. She is curious and always attracted by all the innovative approaches that can give added value to traditional methodologies. Strategic workshops and Co-creation are the areas where her experience and openness to innovation deliver her best. In 2019 she obtained the certification as LSP ® method facilitator.

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Andrea Castoldi

Senior Quantitative Researcher

Andrea has worked for 15 years for Italian and multinational marketing research agencies. Across businesses as media, utilities, banking and FMCG, he has been helping companies in planning, designing and undertaking their research studies, up to offering his assistance in how to best approach the implementation of the survey outcomes. He is particularly interested in the emerging social and market trends and keen in sharing the resulting opportunities with client companies. Andrea joined MPS in September 2015.

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7 Problem Solving Skills Marketing Managers Need & How to Improve Them

Updated: November 19, 2021

Published: November 03, 2021

Think back to a time you had to solve a problem but didn't have all of the right information. What did you do? Situations like this pop up all the time at work and put your problem solving skills to the test.

As a marketing manager, one may think your job doesn't revolve around problem solving. But it's an essential part of putting out fires at work — and making sure there's a process in place to prevent issues from happening again.

Whether you're making decisions that affect an entire team or simply creating solutions for yourself, strong problem solving skills can help you grow as a person and a professional.

In this post, we'll cover what it means to come up with creative solutions and how to hone the skills to approach problems like a pro.

What are problem solving skills?

Problem solving skills allow you to notice an issue, identify the root cause, design an effective solution, and successfully implement it. This includes the skills to evaluate whether or not your plan achieved the results you wanted.

The best problem solvers can anticipate problems before they arise and take action to prevent them or lessen the impact. They use logic to define what needs to change and creativity to propose innovative solutions.

Having strong problem solving skills can help you impress your manager, contribute unique ideas, and achieve your goals. It also means you can work through the core steps of solving a problem:

• Identify and define the problem.
• Come up with possible solutions.
• Evaluate the options.
• Choose the best solution.
• Implement the solution.
• Evaluate the outcome.

While there are many types of problem solving skills, many are considered soft skills that you develop over time. Think communication skills, people skills, social skills, and personality traits. For example, a marketing manager needs to be able to solve a conflict between team members or devise a plan to keep their campaigns going if the company marketing budget is cut.

While problem solving skills can require you to use your technical ability, you have to establish a number of specific soft skills to identify issues and implement solutions.

Problem Solving Skills Examples

No matter your career path, being an effective problem solver is beneficial for personal and career growth. Here's a look at the skills you may use when solving a problem:

• Communication
• Organization

Problem Solving Skills Marketing Managers Need

A marketing manager who notices issues and makes decisions to solve them is a valuable addition to any company. This type of person gets things done and motivates others to do the same.

The further you grow in your career, the more problem solving skills you need to have in your toolkit. The higher up you get in an organization, decisions become riskier, solutions are often more vague, and the potential impact can be monumental to the company.

Let's look at the top problem solving skills you need to be a successful marketing manager.

1. Analytical Skills

Solving any problem starts with analyzing the issue — you have to go beyond the symptoms of the problem to find the root cause.

Maybe your team is routinely going over budget on social campaign spend. Instead of micro-managing every detail, analytical skills help you dig into the problem to see what may be going wrong. You find that your social media coordinators can set up campaigns correctly, but they lack the basic budgeting skills to keep spending on track. So you devise a training program to teach them about profit, loss, and financial forecasting.

Being analytical can include a number of essential problem solving skills for marketers:

• Attention to detail
• Data collection
• Forecasting
• Fact-checking
• Historical analysis

2. Creativity

Once you discover the true problem, you can come up with the ideal solution. This is where you put your creative problem solving skills to the test. And for those who question whether creativity plays into solving problems, creativity is one of Indeed's top 20 in-demand skills for 2021 across all industries and fields.

Sometimes the solution to a problem is not always straight-forward, and can require creative thinking and other points of view to be resolved.

Creativity comes in many styles. Engineers can create innovative code, and writers can come up with new blog styles. For marketing managers, creativity plays out in a number of problem solving skills:

• Brainstorming
• Project design
• Project planning
• Editing the aesthetics of marketing materials
• Creating new promotional methods for products
• Planning and executing events

3. Judgment

With dozens of solutions before you, how do you choose the best one? Through exercising sound judgment. Developing good judgment lets you consider the nature of a problem, possible setbacks, costs and resources, decision makers, and how to implement a solution. You can compare between options and select the solution that's right for each unique situation.

As a marketing manager, you can showcase your judgment skills through:

• Critical thinking
• Decision-making
• Corroboration
• Test development
• Authenticity

4. Communication

Communication skills are the foundation of problem solving and one of the top leadership skills . As a manager, you need to be able to articulate your opinions, brainstorm with a colleague, and give feedback to a direct report. Being a good communicator also helps you relay your decision on a solution and align everyone to tackle it together.

Without specific problem solving communication skills, issues can't be resolved quickly and efficiently. That's why to be an effective leader and expert problem solver, it's important to make sure you have the following communication skills:

• Active listening
• Negotiation
• Clarity of expression
• Public speaking
• Reading body language
• Verbal communication
• Written communication
• Building rapport

5. Organization

Once you've chosen a solution to a problem and communicated it to your team, you still have to create a process to carry out your plan. Organization skills help you implement the steps everyone needs to take, which can improve alignment and efficiency.

Setting up a strategy for your solution uses a number of problem solving skills including:

• Prioritization
• Project management
• Time management
• Meeting facilitation
• Recording and filing information
• Creating strategic schedules

6. Teamwork

No marketing manager is an island. Teamwork is essential for working with others and contributing to a company's mission. It's necessary for exchanging ideas, delegating tasks, and working toward a solution.

Even if your role is largely independent work, you still need teamwork to collaborate with colleagues in different departments and keep your goals on track. But as a marketer, your role usually involves interacting with multiple people (if not dozens) per day. So you need to develop the skills that will make everyone want you on their team.

• Collaboration
• Giving and receiving feedback
• Goal setting
• Dependability
• Resource allocation
• Prioritizing tasks
• Setting expectations
• Assessing employee strengths and weaknesses
• Performance evaluation
• Identifying outcomes

7. Evaluation

When problem solving, evaluation skills let you assess if a solution is working and help you make the necessary adjustments. These are similar to analytical skills, but often require more patience and flexibility in case your strategy didn't go as planned. It's important to know whether or not your plan is working as quickly as possible so you can pivot and try another solution.

• Data analysis
• Adaptability
• Creating and evaluating surveys
• Customer feedback
• Follow-through
• Troubleshooting
• Identifying patterns
• Open mindedness

How to Improve Problem Solving Skills

Developing your problem solving skills isn't as straightforward as mastering Excel. But marketing managers can take several steps to improve their skills and advance their careers.

Question your decisions.

Relying on your gut instinct isn't the path to expert problem solving skills. Instead, try taking time to consciously question why you make decisions and what the outcomes may be if you choose one option over another. You can ask yourself:

• How important is this decision?
• How will this impact me a year from now?
• What’s the worst thing that could happen?
• What effect will this decision have on my team and the company?
• What can I do if I make the wrong decision here?

Look for opportunities to solve more problems.

Many experiences in your personal and professional life help you hone your problem solving skills, often without you even realizing it. You can gain or improve your skills by doing any of the following:

• Figuring out a technical problem with your phone or computer.
• Taking up a DIY project you've never tried before.
• Resolving a customer or employee complaint.
• Organizing a team bonding activity, overcoming obstacles along the way.
• Acting as a mentor for direct reports and helping them tackle their problems.
• Re-budgeting your finances to fund an out-of-the-blue trip.
• Finding out why there's been a dip in activity on your company's social media channels.

Find models and games to improve your problem solving skills.

A combination of proven models and fun mental games can help you develop problem solving skills. Some can hone your decision-making abilities, while others let you determine the cost of the possible solutions. Depending on which set of skills you want to improve, look to options like:

• 5 Whys (root cause analysis)
• Fishbone diagram (cause and effect analysis)
• Brainwriting (brainstorming technique)
• Starbursting (exploratory brainstorming)
• Hurson's Productive Thinking model (creative problem solving)
• Lego Master (decision-making and communication)
• Escape Room (group communication and collaboration)
• Line-Up (non-verbal communication)
• Hackathons (brainstorming and creativity)

Demonstrating Problem Solving Skills

Knowing how to solve problems at work is not only crucial for contributing to company goals — it's also a must-have for moving to management positions. That's why it's important to highlight the skills you already have. This includes adding problem solving skills to your resume and showcasing your abilities during job interviews.

Whether you're looking for a marketing manager role or wondering what to say next time an opportunity to advance at your current company opens up, start with the STAR method . It's designed to help you think through your experiences so you can articulate your specific problem solving skills. Make sure to give an overview of a challenge you had to overcome, how you approached it, what solution you found, and what outcome you achieved.

Honing your problem solving skills makes you more valuable as a manager and team member. So putting in time to develop the skills most relevant to your current (and future!) roles can make it easier to climb the ladder and come up with efficient, effective solutions.

Don't forget to share this post!

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How to Conduct a Problem-Solving Session in Marketing?

In today’s competitive business world, marketing professionals face numerous challenges that require effective problem-solving skills. From developing successful marketing strategies to overcoming obstacles, problem-solving plays a crucial role in achieving marketing success. In this article, we will explore the importance of problem-solving in marketing and provide practical techniques for conducting problem-solving sessions.

Understanding the Importance of Problem-Solving in Marketing

Problem-solving is an essential aspect of marketing as it allows businesses to identify and overcome obstacles that hinder their progress. By addressing problems head-on, marketing professionals can improve their strategies, develop innovative solutions, and drive business growth. Effective problem-solving enables marketers to identify opportunities, make informed decisions, and stay ahead of the competition.

In today’s fast-paced and ever-evolving business landscape, problem-solving has become a crucial skill for marketers. It goes beyond simply identifying issues; it involves analyzing data, conducting market research, and applying critical thinking to find the most effective solutions. Successful problem-solving in marketing requires a combination of creativity, analytical skills, and a deep understanding of consumer behavior.

One of the key benefits of problem-solving in marketing is the ability to identify opportunities. By actively seeking out and addressing challenges, marketers can uncover untapped markets, niche segments, and new ways to reach their target audience. This proactive approach allows businesses to stay ahead of the curve and capitalize on emerging trends.

The Role of Problem-Solving in Marketing Success

Problem-solving plays a critical role in achieving marketing success. It helps marketers identify and address the root causes of issues, allowing them to develop targeted solutions. By resolving problems, marketing professionals can enhance customer satisfaction, improve brand reputation, and increase sales. Problem-solving also fosters creativity and innovation, enabling businesses to stay relevant and adapt to changing market demands.

When faced with a marketing challenge, problem-solving allows marketers to think outside the box and come up with unique solutions. It encourages them to explore alternative strategies, experiment with different approaches, and take calculated risks. This mindset of continuous improvement and adaptability is essential in today’s dynamic business environment.

Moreover, problem-solving in marketing is not limited to addressing external issues. It also involves internal problem-solving, such as improving team collaboration, streamlining processes, and optimizing resource allocation. By identifying and resolving internal bottlenecks, marketers can create a more efficient and productive work environment, leading to better overall marketing performance.

Key Challenges in Marketing Problem-Solving

Marketing problem-solving presents unique challenges that require careful consideration. Some of the common challenges include limited resources, time constraints, and conflicting opinions among team members. Additionally, identifying the underlying causes of problems can be complex, as multiple factors often contribute to marketing issues. Overcoming these challenges requires a systematic approach and effective communication within the team.

Limited resources, such as budget constraints or a shortage of skilled personnel, can hinder problem-solving efforts in marketing. Marketers must find creative ways to maximize their resources and prioritize their efforts to achieve the best possible outcomes. Time constraints also pose a challenge, as marketers often face tight deadlines and the need for quick decision-making. Effective time management and prioritization skills are crucial in such situations.

Another common challenge in marketing problem-solving is dealing with conflicting opinions and perspectives within the team. Different team members may have varying ideas on how to approach a problem, which can lead to disagreements and delays. Effective communication and collaboration are essential to overcome these challenges and ensure that everyone is aligned towards a common goal.

Furthermore, identifying the underlying causes of marketing problems can be complex. Issues may arise from a combination of factors, such as market trends, consumer behavior, or internal processes. Marketers need to conduct thorough research, gather data, and analyze information to gain a comprehensive understanding of the problem. This analytical approach helps in developing targeted solutions that address the root causes and deliver long-term results.

In conclusion, problem-solving is a fundamental skill for marketers, enabling them to overcome obstacles, identify opportunities, and drive business success. By embracing a proactive and systematic approach to problem-solving, marketers can enhance their strategies, improve customer satisfaction, and stay ahead of the competition in today’s dynamic marketing landscape.

Preparing for a Problem-Solving Session

Before conducting a problem-solving session, it is crucial to lay the groundwork for success. This involves several key steps that ensure the session is focused and productive.

One important aspect of preparing for a problem-solving session is creating an environment that fosters creativity and collaboration. This can be achieved by setting up a comfortable and well-equipped meeting space, providing ample whiteboards or flipcharts for brainstorming, and ensuring that everyone has access to the necessary materials and resources.

Another crucial step in preparing for a problem-solving session is conducting thorough research and analysis. This includes gathering relevant data, analyzing market trends, and understanding customer feedback. By taking the time to gather and analyze this information, marketers can gain valuable insights into the problem at hand and identify potential solutions.

Identifying the Marketing Problem

The first step in preparing for a problem-solving session is to clearly identify the marketing problem at hand. This involves gathering relevant data, analyzing market trends, and understanding customer feedback. By clearly defining the problem, marketers can focus their efforts on finding solutions that address the root cause rather than merely addressing symptoms.

During the problem identification phase, it is important to involve key stakeholders and decision-makers. This ensures that all perspectives are taken into account and that the problem is thoroughly understood from various angles. By involving stakeholders early on, marketers can also gain buy-in and support for the problem-solving process.

Additionally, conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) can provide valuable insights into the marketing problem. This analysis helps identify internal and external factors that may impact the problem and can guide the problem-solving session towards effective solutions.

Assembling the Right Team

Successful problem-solving sessions require a diverse team with complementary skills and expertise. It is essential to assemble a group of individuals who can bring different perspectives to the table. Including team members from various departments such as marketing, sales, and research and development ensures a well-rounded approach to problem-solving.

When assembling the team, it is important to consider each individual’s strengths and areas of expertise. This ensures that the team has the necessary skills to tackle the problem at hand and can provide valuable insights and ideas. Additionally, fostering a collaborative and inclusive team culture encourages open communication and idea-sharing, leading to more effective problem-solving.

Furthermore, it can be beneficial to include individuals who have experience in similar problem-solving sessions or have a track record of innovative thinking. Their past experiences and knowledge can provide valuable guidance and help the team avoid common pitfalls.

Setting Clear Objectives for the Session

Establishing clear objectives is crucial for guiding the problem-solving session. Clearly defined goals help team members stay focused and ensure that the session remains on track. Setting specific, measurable, achievable, relevant, and time-bound (SMART) objectives provides a framework for success.

During the objective-setting phase, it is important to involve the entire team in the process. This ensures that everyone has a shared understanding of the desired outcomes and can contribute their ideas and suggestions. By involving the team in setting the objectives, it also increases their ownership and commitment to achieving the goals.

Additionally, it can be helpful to prioritize the objectives based on their importance and impact. This allows the team to allocate their time and resources effectively and ensures that the most critical issues are addressed first.

Furthermore, setting milestones and checkpoints throughout the problem-solving session can help track progress and make adjustments if needed. Regularly reviewing and reassessing the objectives ensures that the team stays on course and can adapt to any unforeseen challenges.

Techniques for Effective Problem-Solving in Marketing

Once the groundwork is laid, it’s time to dive into the problem-solving process. There are various techniques that marketing professionals can employ to generate innovative ideas and find effective solutions.

Brainstorming and Idea Generation

Brainstorming is a tried-and-true method for generating creative ideas and solutions. By encouraging free thinking and suspending judgment, brainstorming allows team members to share their thoughts openly. This technique often leads to unexpected connections and breakthrough solutions.

The Six Thinking Hats Technique

The Six Thinking Hats technique, developed by Edward de Bono, is a powerful tool for problem-solving. It involves assigning different “hats” to each team member, representing different modes of thinking (e.g., logic, creativity, emotions). This approach helps teams thoroughly analyze problems from various perspectives and make more robust decisions.

The Five Whys Technique

The Five Whys technique is a simple yet effective method for uncovering the root cause of a problem. It involves asking “why” up to five times to drill down to the underlying issues. By repeatedly asking “why,” marketers can uncover deeper insights and develop solutions that address the core problem.

Implementing Solutions and Monitoring Progress

Once potential solutions are identified, it’s crucial to prioritize and implement them effectively. Additionally, monitoring progress and measuring success ensure that the implemented solutions yield the desired outcomes.

Prioritizing and Selecting Solutions

Not all solutions are equal in terms of feasibility and impact. It’s vital to prioritize potential solutions based on various factors such as their alignment with objectives, available resources, and potential risks. Selecting the most suitable solutions requires careful evaluation and consensus among team members.

Creating an Action Plan

An action plan outlines the steps required to implement the chosen solutions. It specifies responsibilities, timelines, and key milestones. A well-defined action plan ensures that the implementation process is efficient and that progress can be effectively monitored.

Tracking Progress and Measuring Success

Monitoring progress is essential to ensure that the implemented solutions are achieving the desired outcomes. Key performance indicators (KPIs) should be established to measure success and track progress over time. Regular evaluation and adjustment of strategies are crucial to stay on track and continually improve marketing efforts.

Conducting problem-solving sessions in marketing is vital for identifying and overcoming obstacles that hinder success. Understanding the importance of problem-solving, preparing for sessions, employing effective techniques, and implementing solutions are all critical steps in the process. By embracing problem-solving as an integral part of marketing, professionals can drive innovation, enhance competitiveness, and achieve business growth.

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Top Marketing Problems and Solutions: How to Strategically Combat Issues

In the world of marketing, there are a lot of innovative and creative campaigns that help businesses achieve great results. But an industry as vast and expansive as advertising also allows space for problems to arise. If you’ve experienced (or are currently experiencing) issues, you may feel like your troubles are unique. Take heart! You’re definitely not the only person — or company — going through digital marketing woes. 

Several situations have proven consistently tricky for many branding and marketing agencies all over the world. The COVID-19 pandemic was the stem of some of these issues like hiring, but others are just typical problems that many advertising agencies experience simply because they work in the marketing industry. 

We’re going to explore some of the most common types of situations that marketers find themselves facing, what solutions you can implement, signs that problems are occurring (even if you may not see it) and how a strong and set marketing strategy can help any agency avoid falling into the trap of common complications. 

Ready to get started? Let’s dive in!

Common Marketing Problems You May Be Facing

The worst possible response to marketing problems is to freak out. First, you must understand that this is, sadly, much more normal than you’d expect. There are certain obstacles nearly everyone in the industry encounters at one time or another. 

Before diagnosing a situation, you should start by figuring out if it’s a marketing problem or a business problem. Although advertising agencies are called to fix marketing problems, if you do a deep dive into what’s going on, you may actually discover that it’s a problem connected to the business. 

• Business Problems: Any hurdle, situation or variation that leads to a difference between the desired objectives and actual accomplished results is a business problem. This type of issue can’t be solved with more marketing. For example, if your message isn’t connecting with the intended audience, saying it louder or more frequently isn’t going to fix anything. You’ve heard the saying “putting lipstick on a pig,” right? Well, dressing up your business with marketing when the inherent problem is much deeper than that won’t do a thing. 
• Marketing Problem: If you don’t have a business problem inhibiting your efforts from being effective, then you most likely have a marketing problem. This type of issue can be defined as any factors in a campaign that affect the results you may be looking for, like a lack of strategy, a bad understanding of your target audience or unengaging social media posts. These are the types of problems that we’re going to discuss today. 

So, what are the most common types of marketing or advertising challenges? Here are a few examples that many companies experience: 

Recruiting Talent

During the shutdown of the COVID-19 pandemic, many businesses had to adjust how they run their business , and marketing was no different. Now that the recovery and revival of “normal” is taking place, some agencies have found that hiring and keeping employees is a difficult task to undertake. The HR managers put much effort to make  team extension  as quality and profitable for their business as possible. 

Talented marketers are often in high demand, making recruiting and maintaining an accomplished staff an issue. Many marketing professionals have found ways to offer their staff benefits and positive work experiences including more flexibility, educational opportunities and higher salaries. 

Lack of Clear Strategy

About 50% of companies using digital marketing have no plan or strategy in place for their efforts. This is a problem because if you don’t know why and how you’re doing something, it will most likely not yield helpful or beneficial results. Having a plan of attack for all things, from email marketing and content creation to website design and social media, will enable you to make informed decisions and will most likely deliver you the outcomes you’re hoping for. 

With a marketing strategy you can:

• Find your target demographic.
• Create SMART (specific, measurable, attainable, realistic and timely) goals.
• Keep your team on the same page.
• Be timely. 
• Make your brand more authentic.
• Ensure brand awareness.

No Alignment With Buyer Personas

If marketers don’t know who they’re creating content for, then it will be difficult to effectively communicate with them. No industry is the same, meaning that every audience that is being targeted has specific needs that should be met, and tones of voice and language choices that resonate with them. If you aim at nothing, you’re sure to hit it.

Another common sector of buyer persona problems is shooting for the wrong group of people. Trustmary found that 80% of content marketing is targeted at the wrong audience . Basically, a marketing team could have the best possible creative work to send out, and a great marketing plan to execute, but if it’s given to the wrong people, it won’t land properly. 

Showing ROI

Often, when a company experiences financial hardships, the first thing to be cut is marketing spend. The reason for this might be that proving its value can be difficult without specific tactics in place to do so. Hubspot’s State of Marketing Report found that demonstrating the return on investment (ROI) of marketing activities to be the No. 1  roadblock for marketers . 

When done correctly, marketing does offer a boundless supply of benefits for companies. But if you can’t specify what the impacts of advertising efforts like market research, email campaigns or social media marketing are to upper management or clients, it’s going to be difficult to continue producing quality work. 

You have probably found yourself knee-deep in one of the situations above, but there are solutions to these problems. Continue reading to learn what you can do to help yourself and your clients get the results you’re hoping to achieve. 

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Effective Solutions for Bumps in the Road

For every marketing problem, there’s a solution. Some issues might take more effort than others, but all fixes require strategic thinking and research to fully understand where the problem stems and what the best steps forward are. Let’s look specifically at the challenges we listed above:

How to Fix Your Recruiting Practices

There are loads of ways to make your current employees happy as well as bring in new talent, but we’re just going to talk about a few. First, ensure your marketing team is heard and satisfied by adding feedback channels in the workplace. This could be a digital platform that collects remarks, or could be a physical version in your office. Either way, make sure your employees know their thoughts are valued by actually giving them the ability to share.

Word of mouth is everything nowadays. If your employees share that they’re happy on social media platforms like LinkedIn, or if they speak positively about your company with their friends and family, more people will be prone to apply to your open positions. And, you’ve hired your team for a reason — pay attention to who they think would be a good fit for the business. 

Creating a Clear Strategy

A set strategy is vital for consistent and effective marketing, but that doesn’t mean it’s a breeze to build. Let’s break down the process for creating a marketing strategy :

• Define Your Goals: Have your target objectives in mind before you start creating any advertising content. This can make sure your hard work is going to serve a specific purpose and will help you have an end goal to aim for. 
• Think of Your Audience: Understand and highlight who it is that you’re trying to reach. Every industry and type of business speaks to very unique people, meaning that your marketing initiatives must work for your target audience. Create buyer personas to help you visualize the set group of customers as you work.
• Build Brand Messaging: Since you’re speaking to your specific audience, ensure that they can recognize and pick out your brand from the competition using a set tone and voice. 
• Research Your Competitors: You should never ever copy what your competitors are doing — you bring a unique voice to the market. But, it’s smart to pay attention to what other brands are bringing to the table. 

Once you go through the process of creating your marketing strategy, you’re off to the races! 

Mending Your Buyer Personas

Finding a solution for your either lack of or incorrect target audience comes from having a clear marketing strategy, which we’ll get into more later. After you create your strategy for all marketing and advertising efforts, you should understand who it is that you’re trying to reach. With that knowledge, you can ask yourself the following questions before creating any content:

• Is my customer really interested in this?
• Will they actually care about this topic or information?
• What needs am I meeting or problems am I solving for my target audience?
• Is there a better way that I could connect with my audience?

If you’re confident in your answer, go ahead and interact with your buyers! And if you’re not? It may help to create buyer personas — model people who match your ideal customers. Give him or her a name, a detailed description and think about them every time you’re working on a component of your marketing. This can help you cut generalizations about who you’re creating content for, and be more specific and focused on the right group of people. Then you can create inbound marketing to attract these people and build more brand loyalty. 

Better Prove Your ROI

Your digital marketing efforts should be full circle, meaning that you should always end up with actual results and data that you can either determine successful or not. Without the power of marketing and sales working together, it’s really difficult to calculate ROI. Discover how much impact your content actually had on your target audience by looking at data points like impressions, qualified leads, web traffic, conversion rates and actual sales. After checking over the relevant information, compare those numbers to the specific goals that you’d made prior to creating the content. 

Did you meet your objectives like you’d hoped? We hope so! Either way, it’s time to put those numbers into a dashboard that can be easily displayed and read by your clients or upper management. By showing the impact of the advertising procedures you followed throughout the project timeline, you’re better able to discuss and prove the work was worth it and made a difference for your clients. 

Maybe none of these issues are things that you’ve experienced — so you think. But what if problems are occurring that you’re unaware of? If that’s the case, you could be losing money or potential customer partnerships without even knowing it. Want to learn more about how to know if you’re flying blindly into challenges? You’ve come to the right place. 

Tell-Tale Signs That You’re Experiencing Issues

We sincerely hope your marketing efforts are going well, but if they’re not, we want you to be aware. Here are some common red flags that you may be missing with your current advertising:

• Email Unsubscribes: This happens pretty normally, but not at alarmingly high rates. If you’ve had a drop-off in subscriber numbers, it’s probably because the content may be irrelevant or targeted toward the wrong people. This could also be a sign to check in on your email marketing platform to ensure your leads and contacts are being handled correctly. 
• Wrong Audience: Have people been clicking on your organic listings without converting? Maybe it’s time to reassess your messaging and brand personas. 
• Ad-Heavy: We’ll say it very loudly: Paid advertising isn’t bad! But, if you’re solely relying on it to be noticed by any members of your audience, then you should consider creating meaningful content that can draw more organic traffic to your brand. 
• Losing Followers: Similar to email subscribers, if you’re seeing a large dip in social media followers lately, it could be smart to reassess your social media marketing strategy. Although this is a common marketing problem, it can be more serious than some understand.

How Strategy Can Safeguard Your Marketing Practices

We’ve talked a lot about strategy, and that’s because it’s super important to find success with your brand. 

To ensure your marketing is strategic, you must create goals that your efforts can adhere to. And, to pinpoint objectives you need to do a bit of research. Here are the key elements of a brand strategy:

• Value Proposition: A simple statement that summarizes why a customer would choose your product or service over the competition.
• Key Brand Messaging: Set tone, language and values that articulate how your brand sounds and speaks to your audience.
• Target Customers: The specific audience that your product or service is aiming to please, as well as the competition that you’re battling.

Also described as the four Ps of marketing: product, price, place and promotion. Having these factors defined can help your team align to achieve specific goals, tie your efforts to business objectives, identity and test what resonates with your target audience and helps you stay up-to-date and capitalize on emerging technological and cultural trends. 

Although these marketing problems are common, they don’t have to be inevitable. Avoid the above issues (and any unlisted situations) and find success by efficiently recruiting, defining your strategy, targeting the right people and proving your ROI. 

By Madelyn Gardner

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Problem-Solving for Your Business: A View from Marketing

Published On - July 9, 2021

Running a business is a high-pressure job and every day you face making decisions with incomplete information. Y ou must make important and impactful decisions that affect how your business handles the market with little lead time, in some cases.   The impact of those decisions affect everyone with any level of relationship to your business, including creditors, employees, and vendors, not to mention the impact of firm performance on you and your family. Implementing a thoughtful and thorough problem-solving approach build on relevant metrics improves those decisions and helps achieve success. 

Implementing a problem-solving process appropriate for the types of decisions you face using relevant metrics; one that involves the people responsible for implementing those decisions helps you reach the right decision in a timely fashion. Everything you do as a business is time-limited; since you often must respond almost immediately to challenges you face from your competition or other elements beyond your control. Consider the pandemic and you see an excellent example of how businesses were forced to pivot almost overnight to survive the shutdowns and other challenges they faced.

Responding quickly to your competition and the environment separates those who succeed from those who fail. If you find yourself constantly putting out fires, especially when those fires threaten your very survival, you must consider a change. Putting out fires also takes time away from other activities necessary for the ongoing survival of your business.

Today, we’ll focus on marketing decisions and how to develop a problem-solving approach to avoid problems and make the right decisions.

What is a problem-solving approach?

Effective problem-solving starts with scanning the environment to uncover emerging issues that might impact your business before you start to feel the effects of those changes on your business operations. We talk about this approach as a “sense and respond” approach that mimics the biological approach taken by organisms that survive to increase their chances of survival. For instance, a rabbit in the wild senses changes in the pattern of light and shadow as an early warning system that a predator is nearby.

Among the elements to consider in your scan are:

• Changes in customer needs, problems, and preferences
• Technological changes that might offer opportunities or threats to your brand
• New products, messages, and pricing offered by your competition
• Economic shifts in critical elements such as inflation, interest rates, and international exchange rates, which are often precursors to expansions and contractions in consumer spending. Also, consumer confidence, which greatly impacts consumer spending.
• Legal pressures and regulatory changes that might impact your business. For instance, recent privacy concerns force companies to consider ways to protect consumer privacy, thus reducing the need for government regulations and laws. For instance, Google will eliminate all 3rd party cookies on its Chrome browser in 2022 as a means to support consumer privacy.

This process of scanning often culminates with a SWOT analysis, like the one shown below, designed to highlight proactive changes the company should implement to adjust to changes in the environment.

Marketing problem-solving questions

Am i solving the right problem.

It doesn’t help your business to implement changes when you’re not solving the underlying problems with the greatest impact on your success. For instance, solving a symptom doesn’t make the problem go away any more than getting rid of your headache makes a serious neurological problem go away even though it might make you feel better. By the same token, solving a minor problem doesn’t produce much in the way of improvement for your bottom line.

This also goes for your consumer market. Recognize that people buy solutions not products. Hence, you must solve a problem faced by a large enough market, one that’s sufficiently annoying that consumers want to spend money to solve their problem, and solve the problem better, at least in some respects, than your competition.

Am I spending enough money on marketing?

Marketing costs money, yet the returns on the marketing investment often occur over a long period of time rather than immediately. For instance, it can take 6 months to a year, or more, to see a return on your digital marketing spending even if you’re doing your digital marketing right.

The marketing campaigns your business develops and implements determine the difference between success and bankruptcy, but it’s not always easy to find the right combination of strategies necessary to achieve a high return on your investment.

An effective marketing campaign brings you positive ROI given sufficient time for the campaign to play out. After all, you need to move consumers from awareness, to interest, to desire, to purchase, which takes time.

Determining how much to spend on marketing is a persistent question with no universally accepted answer. Some advise spending between 2 and 5% of your gross sales while others recommend 7-8% of revenue on marketing. The reality is you need to spend as much on marketing as needed to reach your goals and there’s no easy formula for that.

You should first make sure you find effective ways to market by choosing tactics with high rates of return, such as email marketing that delivers $44 for every dollar you spend . Going with cheaper marketing methods, like social media, helps to save money while still creating a presence for your business and offering highly targeted appeals to reach your audience.

Am I listening to the right people?

It might not sound like a great idea to pay someone to tell you how to run your business – but it can change a lot in terms of your success. Having a legal advisor, or a financial advisor to offer professional insights that help solve problems often keeps you out of trouble, while hiring a marketing consultant means you don’t repeat common mistakes made by those with less expertise and experience.

You won’t have the answer to everything all of the time, and some problems can put your business in serious trouble. For example, being on a list of high-risk merchant accounts makes it hard to maintain needed inventory and costs you customers. Losing the ability to operate poses a huge threat to you as a business owner, and even if you’re able to get that back later on – it might be too late in the eyes of your customers.

Need marketing help to support business growth?

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Angela Hausman

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• Countries/Regions
• Milan and Lombardy
• Marketing Problem Solving

How to get to Marketing Problem Solving in Bergamo by Bus, Train or Metro?

See marketing problem solving, bergamo, on the map.

Directions to Marketing Problem Solving (Bergamo) with public transportation

The following transit lines have routes that pass near Marketing Problem Solving

How to get to Marketing Problem Solving by Bus?

Click on the Bus route to see step by step directions with maps, line arrival times and updated time schedules.

From Concorezzo, Concorezzo

From piazzale primo maggio, trezzo sull' adda, from area di servizio brembo sud, osio sopra, from torri bianche, vimercate, from stazione treviglio, treviglio, from ikea deposito, carugate, from le due torri shopping center, dalmine, from vimercate, vimercate, how to get to marketing problem solving by train.

Click on the Train route to see step by step directions with maps, line arrival times and updated time schedules.

From Stazione Lecco, Lecco

From lungolago di lecco, lecco, bus stations near marketing problem solving in bergamo.

• Via Gasparini 2 Asilo, 3 min walk, VIEW
• Via Cornagera Fr.7, 9 min walk, VIEW
• Via Borgo Palazzo Fr.124, 10 min walk, VIEW
• Via Borgo Palazzo Per Bergamo, 12 min walk, VIEW

Light Rail stations near Marketing Problem Solving in Bergamo

• Bergamo San Fermo, 23 min walk, VIEW

Train stations near Marketing Problem Solving in Bergamo

• Bergamo, 40 min walk, VIEW

Bus lines to Marketing Problem Solving in Bergamo

• 1, Stazione (1/), VIEW
• 5, Torre Boldone (5b), VIEW
• C, C1b Piscine Piazza Liberta Clementina (Linea C), VIEW
• 28, Borgo Palazzo Prosegue Come Linea C (28), VIEW
• 8, Curno Mozzo (8m), VIEW
• 7, Ponteranica (7a), VIEW

What are the closest stations to Marketing Problem Solving?

The closest stations to Marketing Problem Solving are:

• Via Gasparini 2 Asilo is 201 meters away, 3 min walk.
• Via Cornagera Fr.7 is 681 meters away, 9 min walk.
• Via Borgo Palazzo Fr.124 is 730 meters away, 10 min walk.
• Via Borgo Palazzo Per Bergamo is 879 meters away, 12 min walk.
• Bergamo San Fermo is 1732 meters away, 23 min walk.
• Bergamo is 3151 meters away, 40 min walk.

Which Bus lines stop near Marketing Problem Solving?

These Bus lines stop near Marketing Problem Solving:  1 , 3 , R

Which Train lines stop near Marketing Problem Solving?

These Train lines stop near Marketing Problem Solving:  R2 , R7 , RE2

What’s the nearest light rail station to Marketing Problem Solving in Bergamo?

The nearest light rail station to Marketing Problem Solving in Bergamo is Bergamo San Fermo. It’s a 23 min walk away.

What’s the nearest bus stop to Marketing Problem Solving in Bergamo?

The nearest bus stop to Marketing Problem Solving in Bergamo is Via Gasparini 2 Asilo. It’s a 3 min walk away.

What time is the first Light Rail to Marketing Problem Solving in Bergamo?

The T1 is the first Light Rail that goes to Marketing Problem Solving in Bergamo. It stops nearby at 6:48 AM.

What time is the last Light Rail to Marketing Problem Solving in Bergamo?

The T1 is the last Light Rail that goes to Marketing Problem Solving in Bergamo. It stops nearby at 8:37 PM.

What time is the first Train to Marketing Problem Solving in Bergamo?

The RE2 is the first Train that goes to Marketing Problem Solving in Bergamo. It stops nearby at 5:00 AM.

What time is the last Train to Marketing Problem Solving in Bergamo?

The RE2 is the last Train that goes to Marketing Problem Solving in Bergamo. It stops nearby at 12:50 AM.

What time is the first Bus to Marketing Problem Solving in Bergamo?

The 8 is the first Bus that goes to Marketing Problem Solving in Bergamo. It stops nearby at 6:33 AM.

What time is the last Bus to Marketing Problem Solving in Bergamo?

The 8 is the last Bus that goes to Marketing Problem Solving in Bergamo. It stops nearby at 10:29 PM.

How much is the Train fare to Marketing Problem Solving?

The Train fare to Marketing Problem Solving costs about €1.40 - €5.60.

How much is the Bus fare to Marketing Problem Solving?

The Bus fare to Marketing Problem Solving costs about €1.30 - €3.20.

How much is the Metro fare to Marketing Problem Solving?

The Metro fare to Marketing Problem Solving costs about €1.60 - €3.20.

Public Transit to Marketing Problem Solving in Bergamo

Wondering how to get to Marketing Problem Solving in Bergamo, Italy? Moovit helps you find the best way to get to Marketing Problem Solving with step-by-step directions from the nearest public transit station.

Moovit provides free maps and live directions to help you navigate through your city. View schedules, routes, timetables, and find out how long does it take to get to Marketing Problem Solving in real time.

Looking for the nearest stop or station to Marketing Problem Solving? Check out this list of stops closest to your destination: Via Gasparini 2 Asilo; Via Cornagera Fr.7; Via Borgo Palazzo Fr.124; Via Borgo Palazzo Per Bergamo; Bergamo San Fermo; Bergamo.

Bus: 1 3 R Train: R2 R7 RE2

Want to see if there’s another route that gets you there at an earlier time? Moovit helps you find alternative routes or times. Get directions from and directions to Marketing Problem Solving easily from the Moovit App or Website.

We make riding to Marketing Problem Solving easy, which is why over 1.5 million users, including users in Bergamo, trust Moovit as the best app for public transit. You don’t need to download an individual bus app or train app, Moovit is your all-in-one transit app that helps you find the best bus time or train time available.

For information on prices of Bus, Train and Metro, costs and ride fares to Marketing Problem Solving, please check the Moovit app.

Use the app to navigate to popular places including to the airport, hospital, stadium, grocery store, mall, coffee shop, school, college, and university.

Marketing Problem Solving Address: Via Gabriele Rosa, 28 24125 Bergamo street in Bergamo

Attractions near Marketing Problem Solving

• Facility & Management
• Valeo Studio
• C.L.P. Immobiliare
• Marisa Pandolf
• Esposito Adelio
• Chiara Maria S
• Libreria l' Alchimista
• Rota Mariateresa
• Chen Xiaofeng
• Nuova Emme Rota di Filisetti
• Studio Cdl Clara Rodigari
• Mazzola Giuseppe
• Girotondo Sas di Martinelli Paola Michela
• Italiana Assicurazioni
• Cel Network
• Ristrutturazioni Edili Complete Chiavi in Mano per Privati e Commercianti
• Cel Commerciale
• La Meridiana di Fenili & C.
• Albert Style

How to get to popular attractions in Bergamo with public transit

• Mantova , Mantova
• Piazza Castello , Milano
• The Hub Hotel , Milano
• Ospedale Niguarda Cà Granda , Milano
• Piazzale Nigra , Milano
• Bar Bianco , Milano
• Milano San Felice , Segrate
• Cinisello Balsamo , Cinisello Balsamo
• Aeroporto Di Linate , Segrate
• Edizioni Condé Nast , Milano
• Metro Sesto 1° Maggio FS (M1) , Sesto San Giovanni
• Cologno Monzese , Milano
• Piazza Salgari , Milano
• Stazione Di Milano Cadorna , Milano
• Eni 7° Palazzo Uffici , San Donato Milanese
• Ikea , Trezzano Sul Naviglio
• Area di Servizio Brembo Sud , Osio Sopra
• Arco Della Pace , Giussano
• Stazione Di Novara , Novara
• Bergamo Città Alta , Bergamo

Public transit lines with stations closest to Marketing Problem Solving in Bergamo

Train lines with stations closest to marketing problem solving in bergamo, bus lines with stations closest to marketing problem solving in bergamo, via gasparini 2 asilo, via cornagera fr.7, via borgo palazzo fr.124, via borgo palazzo per bergamo.

• Inbound Marketing and Sales Blog

15 common marketing problems and their solutions

Index Content

It is very common (and normal) to encounter marketing problems during the planning, development and finalisation of campaigns. Read on to find out how you can overcome them

Marketing is an industry full of obstacles, but for each of them there is a solution that requires continuous learning, motivation, time and resources. Marketing problems can be found at any stage of any campaign, but they could also be considered challenges. Because we all know that the ultimate goal is to sell more and improve the company's profitability, but the process to achieve it is by no means simple.

The 15 most recurrent marketing problems and how to solve them

how do I find customers? Where is my niche in such a competitive market? These are just two of the most frequently asked questions related to marketing, but there are many more. That is why OCCAM has come up with 15 common marketing problems and possible solutions with hyperlinks to complementary information that can be useful for both veteran companies and start-ups. Let's look at them one by one:

• Not setting goals or setting them incorrectly

Before launching a short- or long-term marketing strategy (such as inbound marketing ), it is essential to define clear objectives that you want to achieve. Otherwise, campaigns will probably lose their focus because they are not directed towards a specific goal. The same happens when objectives are set, but incorrectly.

Solution : always write objectives with SMART criteria in mind.

Failure to differentiate

Regardless of the marketing strategy employed, differentiation of the company from its competitors is essential to ensure that its products are of interest to the public. Moreover, it will facilitate all promotional actions carried out by having clear and easy-to-communicate characteristics.

Solution : it is necessary to find the brand's market segment or niche through innovation, originality and the quality of its services .

• Not targeting a segmented public

It may happen that a company tries to address all types of social profiles or does not choose its ideal target audience. If either of these two cases occurs, it will be much more complicated to find customers interested in the brand and to determine an adapted communication strategy, as it is not the same to address teenagers as it is to address older people, for example.

Solution : study the ideal segmentation for the company and establish a buyer persona .

Failure to adequately communicate the product or service

This marketing problem is very common in newly founded brands that have to make themselves known through a new product. But to reach the public, it is necessary to be able to explain what it consists of quickly, clearly and simply. In addition, it is necessary to adapt to each segmented group, whether in the tone of the language, the communication channel or the format of the message.

Solution : make an effort to know the product and research it by analysing the competition and talking to the rest of the team. Once this is done, it will be possible to extract its most attractive elements to use them in the communication strategy, which will present its advantages, qualities, values, etc.

• Lack of knowledge of useful techniques and tools

Marketing offers a very broad catalogue of strategies to launch a campaign. Of course, not all of them are equally well known, and a company could be missing out on promotional opportunities by using only traditional techniques instead of others that are more in line with its objectives. The same goes for tools, as platforms such as HubSpot are very helpful to a company's marketing team .

Solution : discover all the types of marketing that exist and consider the use of tools .

• Complications in finding customers

The above problem is often related to a rather limited reach that does not translate into real customer acquisition, because finding the target audience and attracting their attention is not an easy task.

Solution : launch commercial actions in line with the company's budget and objectives .

• Incorrect pricing strategy

Thanks to differentiation and the establishment of a market niche, the company will not be solely dependent on price competition. Even so, prices must be studied and calculated to the millimetre in order to, at the very least, cover costs.

Solution : create a good pricing strategy according to the 5Cs and with the impact of psychology in mind .

• Lack of budget or overspending

Depending on the size of the company and other variables, the budget will be more or less comfortable. In marketing, the important thing is to make the most of every euro and invest it in those strategies that are viable and most effective. In addition, it is worth highlighting the essential work of planning so as not to exceed the maximum expenditure set and generate a bigger problem.

Solution : make a good marketing budget , opt for commercial actions adapted to it and control spending .

• Disconnections between teams in the same company

It is not uncommon for marketing and sales managers to clash or not to be heading in the same direction. This is a major problem, as the work of the two sectors should be clearly divided, despite their commonalities.

Solution : Convene regular meetings and ensure communication and joint work to align the two teams .

• Insufficient search engine ranking

SEO positioning depends on many factors, all of which must be taken into account to make it easier for potential customers to find information about the company on the Internet. These include responsive design , usability , keywords , writing techniques , etc. Not working on these elements, in addition to harming positioning in search engine results, will worsen the user's experience with the company .

Solution : manage the concepts related to SEO and adapt to them as well as possible .

Having a high bounce rate on the website

The bounce rate or bounce rate refers to all those users who visit a website and leave it without having interacted, navigated or clicked on internal links. This indicates the amount of potential customers a brand is losing and, with it, sales and profits.

Solution : measure the bounce rate, analyse the source of the problem and improve the website accordingly (with a special focus on visual design) .

• Not making the most of social networks

Interaction with users and the possibility of creating a community loyal to the brand depend, for the most part, on social networks, whether Instagram, Twitter, TikTok, Facebook... Companies have to take advantage of their benefits and opportunities which, if done well, are very profitable with little investment. Not doing so would only lead to problems and deficiencies in the customer's experience with the brand.

Solution : establish a good communication strategy with your social profiles and, if possible, hire a community manager .

Not working on engagement

Captivating users and engaging them with the brand is a long-term, original and constant task, but it is worth it for its benefits. If customers feel part of a company or generate an emotional bond with it, then they will want it to do well, their acquaintances to know about it and buy products regularly, to give three examples.

Solution : make the entire marketing team aware of this concept, follow the advice that works best for the brand and look at success stories for inspiration.

• Poor digital reputation and brand image

Marketing should be concerned about the image it gives outwardly, be it online (reviews or social media), in the media or in private conversations. Make the most of positive opinions and try to address negative ones. A considerable proportion of sales depend on this.

Solution : carry out a brand image study and find solutions to possible shortcomings .

• Failure to analyse results or poor data management

The last marketing problem is, in turn, a conclusion. The time invested in each strategy or commercial action (both offline and online) requires a subsequent study (and follow-up) to check what has worked, what has not, its profitability and whether the objectives have been met. The conclusions derived from this analysis will allow improvements to be made for the future.

Solution : create a results report for each marketing campaign following the steps and using expert tools in data analysis and management .

You can be interested as well...

• Events marketing

MARKETING PROBLEM SOLVING S.R.L.

Office Building Outline icon Service Provider

The company MARKETING PROBLEM SOLVING S.R.L., is a Service Provider, founded in 1990, which operates in the Events marketing industry. It also operates in the Marketing - research, and Direct marketing industries. It is based in Bergamo, Italy.

Other companies in the same industry:

Domain icon Service Provider

28 VIA ROSA GABRIELE

24125 Bergamo - Italy

Company info

Organisation.

• Year established 1990
• pages.epage-home.site-status Registered office
• Main activity Service Provider

Business info

Trading areas, activities of marketing problem solving s.r.l..

• Marketing - research
• Direct marketing

europages also recommends

A selection of companies related to the activity:.

A selection of products that might interest you

CUSTOM STAND SPAIN

Small printing for events, such as: lanyards, badges, brochures, table tent, directional signage, etc.

EVENTS&TRAVEL - ONLINE INTEGRATION FOR COMPANIES

Remote team integration games WHO KILLED THE MAID? ONLINE Bestseller on the market of integration games with a crime related theme. Original proposal of the Effective Project online version. Participants of the event, who are divided into investigation teams, solve the hotel maid murder mystery. The tasks of the adepts of criminal art include the analysis of DNA traces, fingerprints, the creation of a portrait from memory, as well as visiting the crime scene in a virtual space. Time is running out and the murderer remains at large. The results of the investigation turn out to be surprising for the investigators. An engaging crime story builds an atmosphere and tension. https://www.europages.com/filestore/product/9c/e2/product_314744a0.pdf

ALYA PACKAGING

Practical, portable, and ideal for packaging gifts, giveaways, and gourmet foods, printed cardboard gable boxes are an investment for retail environments, marketing events, and food outlets. Also referred to as paper lunch boxes, these durable cartons are made from sturdy cardboard, equipped with integrated die-cut handles or rope handles, and designed to offer a superior level of protection as you tote a picnic lunch or promotional gift around.

In our diverse collection of printed ring binders and slipcases, you’ll find a selection of promotional materials for marketing events, short-term advertising campaigns, corporate conventions, new product presentations, training courses, and tender submissions. Printed to order using their latest printing techniques, they guarantee to make a lasting first impression and put your brand in the spotlight.

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