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40 Strong Persuasive Writing Examples (Essays, Speeches, Ads, and More)

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The more we read, the better writers we become. Teaching students to write strong persuasive essays should always start with reading some top-notch models. This round-up of persuasive writing examples includes famous speeches, influential ad campaigns, contemporary reviews of famous books, and more. Use them to inspire your students to write their own essays. (Need persuasive essay topics? Check out our list of interesting persuasive essay ideas here! )

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Persuasive Essay Writing Examples

From the earliest days of print, authors have used persuasive essays to try to sway others to their own point of view. Check out these top persuasive essay writing examples.

Professions for Women by Virginia Woolf

Sample lines: “Outwardly, what is simpler than to write books? Outwardly, what obstacles are there for a woman rather than for a man? Inwardly, I think, the case is very different; she has still many ghosts to fight, many prejudices to overcome. Indeed it will be a long time still, I think, before a woman can sit down to write a book without finding a phantom to be slain, a rock to be dashed against. And if this is so in literature, the freest of all professions for women, how is it in the new professions which you are now for the first time entering?”

The Crisis by Thomas Paine

Sample lines: “These are the times that try men’s souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country; but he that stands by it now, deserves the love and thanks of man and woman. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly: it is dearness only that gives every thing its value.”

Politics and the English Language by George Orwell

Sample lines: “As I have tried to show, modern writing at its worst does not consist in picking out words for the sake of their meaning and inventing images in order to make the meaning clearer. It consists in gumming together long strips of words which have already been set in order by someone else, and making the results presentable by sheer humbug.”

Letter From a Birmingham Jail by Dr. Martin Luther King Jr.

Sample lines: “We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed. Frankly, I have yet to engage in a direct action campaign that was ‘well timed’ in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word ‘Wait!’ It rings in the ear of every Negro with piercing familiarity. This ‘Wait’ has almost always meant ‘Never.’ We must come to see, with one of our distinguished jurists, that ‘justice too long delayed is justice denied.'”

Civil Disobedience by Henry David Thoreau

Sample lines: “Even voting for the right is doing nothing for it. It is only expressing to men feebly your desire that it should prevail. A wise man will not leave the right to the mercy of chance, nor wish it to prevail through the power of the majority. There is but little virtue in the action of masses of men.”

Go Gentle Into That Good Night by Roger Ebert

Sample lines: “‘Kindness’ covers all of my political beliefs. No need to spell them out. I believe that if, at the end of it all, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime.”

The Way to Wealth by Benjamin Franklin

Sample lines: “Methinks I hear some of you say, must a man afford himself no leisure? I will tell thee, my friend, what Poor Richard says, employ thy time well if thou meanest to gain leisure; and, since thou art not sure of a minute, throw not away an hour. Leisure is time for doing something useful; this leisure the diligent man will obtain, but the lazy man never; so that, as Poor Richard says, a life of leisure and a life of laziness are two things.”

The Crack-Up by F. Scott Fitzgerald

Sample lines: “Of course all life is a process of breaking down, but the blows that do the dramatic side of the work—the big sudden blows that come, or seem to come, from outside—the ones you remember and blame things on and, in moments of weakness, tell your friends about, don’t show their effect all at once.”

Open Letter to the Kansas School Board by Bobby Henderson

Sample lines: “I am writing you with much concern after having read of your hearing to decide whether the alternative theory of Intelligent Design should be taught along with the theory of Evolution. … Let us remember that there are multiple theories of Intelligent Design. I and many others around the world are of the strong belief that the universe was created by a Flying Spaghetti Monster. … We feel strongly that the overwhelming scientific evidence pointing towards evolutionary processes is nothing but a coincidence, put in place by Him. It is for this reason that I’m writing you today, to formally request that this alternative theory be taught in your schools, along with the other two theories.”

Open Letter to the United Nations by Niels Bohr

Sample lines: “Humanity will, therefore, be confronted with dangers of unprecedented character unless, in due time, measures can be taken to forestall a disastrous competition in such formidable armaments and to establish an international control of the manufacture and use of the powerful materials.”

Persuasive Speech Writing Examples

Many persuasive speeches are political in nature, often addressing subjects like human rights. Here are some of history’s most well-known persuasive writing examples in the form of speeches.

I Have a Dream by Dr. Martin Luther King Jr.

Sample lines: “And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal.”

Woodrow Wilson’s War Message to Congress, 1917

Sample lines: “There are, it may be, many months of fiery trial and sacrifice ahead of us. It is a fearful thing to lead this great peaceful people into war, into the most terrible and disastrous of all wars, civilization itself seeming to be in the balance. But the right is more precious than peace, and we shall fight for the things which we have always carried nearest our hearts—for democracy, for the right of those who submit to authority to have a voice in their own governments, for the rights and liberties of small nations, for a universal dominion of right by such a concert of free peoples as shall bring peace and safety to all nations and make the world itself at last free.”

Chief Seattle’s 1854 Oration

Sample lines: “I here and now make this condition that we will not be denied the privilege without molestation of visiting at any time the tombs of our ancestors, friends, and children. Every part of this soil is sacred in the estimation of my people. Every hillside, every valley, every plain and grove, has been hallowed by some sad or happy event in days long vanished. Even the rocks, which seem to be dumb and dead as they swelter in the sun along the silent shore, thrill with memories of stirring events connected with the lives of my people, and the very dust upon which you now stand responds more lovingly to their footsteps than yours, because it is rich with the blood of our ancestors, and our bare feet are conscious of the sympathetic touch.”

Women’s Rights Are Human Rights, Hillary Rodham Clinton

Sample lines: “What we are learning around the world is that if women are healthy and educated, their families will flourish. If women are free from violence, their families will flourish. If women have a chance to work and earn as full and equal partners in society, their families will flourish. And when families flourish, communities and nations do as well. … If there is one message that echoes forth from this conference, let it be that human rights are women’s rights and women’s rights are human rights once and for all.”

I Am Prepared to Die, Nelson Mandela

Sample lines: “Above all, My Lord, we want equal political rights, because without them our disabilities will be permanent. I know this sounds revolutionary to the whites in this country, because the majority of voters will be Africans. This makes the white man fear democracy. But this fear cannot be allowed to stand in the way of the only solution which will guarantee racial harmony and freedom for all. It is not true that the enfranchisement of all will result in racial domination. Political division, based on color, is entirely artificial and, when it disappears, so will the domination of one color group by another. … This then is what the ANC is fighting. Our struggle is a truly national one. It is a struggle of the African people, inspired by our own suffering and our own experience. It is a struggle for the right to live.”

The Struggle for Human Rights by Eleanor Roosevelt

Sample lines: “It is my belief, and I am sure it is also yours, that the struggle for democracy and freedom is a critical struggle, for their preservation is essential to the great objective of the United Nations to maintain international peace and security. Among free men the end cannot justify the means. We know the patterns of totalitarianism—the single political party, the control of schools, press, radio, the arts, the sciences, and the church to support autocratic authority; these are the age-old patterns against which men have struggled for 3,000 years. These are the signs of reaction, retreat, and retrogression. The United Nations must hold fast to the heritage of freedom won by the struggle of its people; it must help us to pass it on to generations to come.”

Freedom From Fear by Aung San Suu Kyi

Sample lines: “Saints, it has been said, are the sinners who go on trying. So free men are the oppressed who go on trying and who in the process make themselves fit to bear the responsibilities and to uphold the disciplines which will maintain a free society. Among the basic freedoms to which men aspire that their lives might be full and uncramped, freedom from fear stands out as both a means and an end. A people who would build a nation in which strong, democratic institutions are firmly established as a guarantee against state-induced power must first learn to liberate their own minds from apathy and fear.”

Harvey Milk’s “The Hope” Speech

Sample lines: “Some people are satisfied. And some people are not. You see there is a major difference—and it remains a vital difference—between a friend and a gay person, a friend in office and a gay person in office. Gay people have been slandered nationwide. We’ve been tarred and we’ve been brushed with the picture of pornography. In Dade County, we were accused of child molestation. It is not enough anymore just to have friends represent us, no matter how good that friend may be.”

The Union and the Strike, Cesar Chavez

Sample lines: “We are showing our unity in our strike. Our strike is stopping the work in the fields; our strike is stopping ships that would carry grapes; our strike is stopping the trucks that would carry the grapes. Our strike will stop every way the grower makes money until we have a union contract that guarantees us a fair share of the money he makes from our work! We are a union and we are strong and we are striking to force the growers to respect our strength!”

Nobel Lecture by Malala Yousafzai

Sample lines: “The world can no longer accept that basic education is enough. Why do leaders accept that for children in developing countries, only basic literacy is sufficient, when their own children do homework in algebra, mathematics, science, and physics? Leaders must seize this opportunity to guarantee a free, quality, primary and secondary education for every child. Some will say this is impractical, or too expensive, or too hard. Or maybe even impossible. But it is time the world thinks bigger.”   

Persuasive Writing Examples in Advertising Campaigns

Ads are prime persuasive writing examples. You can flip open any magazine or watch TV for an hour or two to see sample after sample of persuasive language. Here are some of the most popular ad campaigns of all time, with links to articles explaining why they were so successful.

Nike: Just Do It

The iconic swoosh with the simple tagline has persuaded millions to buy their kicks from Nike and Nike alone. Teamed with pro sports-star endorsements, this campaign is one for the ages. Blinkist offers an opinion on what made it work.

Dove: Real Beauty

Beauty brand Dove changed the game by choosing “real” women to tell their stories instead of models. They used relatable images and language to make connections, and inspired other brands to try the same concept. Learn why Global Brands considers this one a true success story.

Wendy’s: Where’s the Beef?

Today’s kids are too young to remember the cranky old woman demanding to know where the beef was on her fast-food hamburger. But in the 1980s, it was a catchphrase that sold millions of Wendy’s burgers. Learn from Better Marketing how this ad campaign even found its way into the 1984 presidential debate.

De Beers: A Diamond Is Forever

A diamond engagement ring has become a standard these days, but the tradition isn’t as old as you might think. In fact, it was De Beers jewelry company’s 1948 campaign that created the modern engagement ring trend. The Drum has the whole story of this sparkling campaign.

Volkswagen: Think Small

Americans have always loved big cars. So in the 1960s, when Volkswagen wanted to introduce their small cars to a bigger market, they had a problem. The clever “Think Small” campaign gave buyers clever reasons to consider these models, like “If you run out of gas, it’s easy to push.” Learn how advertisers interested American buyers in little cars at Visual Rhetoric.

American Express: Don’t Leave Home Without It

AmEx was once better known for traveler’s checks than credit cards, and the original slogan was “Don’t leave home without them.” A simple word change convinced travelers that American Express was the credit card they needed when they headed out on adventures. Discover more about this persuasive campaign from Medium.

Skittles: Taste the Rainbow

These candy ads are weird and intriguing and probably not for everyone. But they definitely get you thinking, and that often leads to buying. Learn more about why these wacky ads are successful from The Drum.

Maybelline: Maybe She’s Born With It

Smart wordplay made this ad campaign slogan an instant hit. The ads teased, “Maybe she’s born with it. Maybe it’s Maybelline.” (So many literary devices all in one phrase!) Fashionista has more on this beauty campaign.

Coca-Cola: Share a Coke

Seeing their own name on a bottle made teens more likely to want to buy a Coke. What can that teach us about persuasive writing in general? It’s an interesting question to consider. Learn more about the “Share a Coke” campaign from Digital Vidya.

Always: #LikeaGirl

Talk about the power of words! This Always campaign turned the derogatory phrase “like a girl” on its head, and the world embraced it. Storytelling is an important part of persuasive writing, and these ads really do it well. Medium has more on this stereotype-bashing campaign.   

Editorial Persuasive Writing Examples

Newspaper editors or publishers use editorials to share their personal opinions. Noted politicians, experts, or pundits may also offer their opinions on behalf of the editors or publishers. Here are a couple of older well-known editorials, along with a selection from current newspapers.

Yes, Virginia, There Is a Santa Claus (1897)

Sample lines: “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know that they abound and give to your life its highest beauty and joy. Alas! How dreary would be the world if there were no Santa Claus. It would be as dreary as if there were no Virginias.”

What’s the Matter With Kansas? (1896)

Sample lines: “Oh, this IS a state to be proud of! We are a people who can hold up our heads! What we need is not more money, but less capital, fewer white shirts and brains, fewer men with business judgment, and more of those fellows who boast that they are ‘just ordinary clodhoppers, but they know more in a minute about finance than John Sherman,’ we need more men … who hate prosperity, and who think, because a man believes in national honor, he is a tool of Wall Street.”

America Can Have Democracy or Political Violence. Not Both. (The New York Times)

Sample lines: “The nation is not powerless to stop a slide toward deadly chaos. If institutions and individuals do more to make it unacceptable in American public life, organized violence in the service of political objectives can still be pushed to the fringes. When a faction of one of the country’s two main political parties embraces extremism, that makes thwarting it both more difficult and more necessary. A well-functioning democracy demands it.”

The Booster Isn’t Perfect, But Still Can Help Against COVID (The Washington Post)

Sample lines: “The booster shots are still free, readily available and work better than the previous boosters even as the virus evolves. Much still needs to be done to build better vaccines that protect longer and against more variants, including those that might emerge in the future. But it is worth grabbing the booster that exists today, the jab being a small price for any measure that can help keep COVID at bay.”

If We Want Wildlife To Thrive in L.A., We Have To Share Our Neighborhoods With Them (Los Angeles Times)

Sample lines: “If there are no corridors for wildlife movement and if excessive excavation of dirt to build bigger, taller houses erodes the slope of a hillside, then we are slowly destroying wildlife habitat. For those people fretting about what this will do to their property values—isn’t open space, trees, and wildlife an amenity in these communities?”   

Persuasive Review Writing Examples

Book or movie reviews are more great persuasive writing examples. Look for those written by professionals for the strongest arguments and writing styles. Here are reviews of some popular books and movies by well-known critics to use as samples.

The Great Gatsby (The Chicago Tribune, 1925)

Sample lines: “What ails it, fundamentally, is the plain fact that it is simply a story—that Fitzgerald seems to be far more interested in maintaining its suspense than in getting under the skins of its people. It is not that they are false: It is that they are taken too much for granted. Only Gatsby himself genuinely lives and breathes. The rest are mere marionettes—often astonishingly lifelike, but nevertheless not quite alive.”

Harry Potter and the Sorcerer’s Stone (The Washington Post, 1999)

Sample lines: “Obviously, Harry Potter and the Sorcerer’s Stone should make any modern 11-year-old a very happy reader. The novel moves quickly, packs in everything from a boa constrictor that winks to a melancholy Zen-spouting centaur to an owl postal system, and ends with a scary surprise. Yet it is, essentially, a light-hearted thriller, interrupted by occasional seriousness (the implications of Harry’s miserable childhood, a moral about the power of love).”

Twilight (The Telegraph, 2009)

Sample lines: “No secret, of course, at whom this book is aimed, and no doubt, either, that it has hit its mark. The four Twilight novels are not so much enjoyed, as devoured, by legions of young female fans worldwide. That’s not to say boys can’t enjoy these books; it’s just that the pages of heart-searching dialogue between Edward and Bella may prove too long on chat and too short on action for the average male reader.”

To Kill a Mockingbird (Time, 1960)

Sample lines: “Author Lee, 34, an Alabaman, has written her first novel with all of the tactile brilliance and none of the preciosity generally supposed to be standard swamp-warfare issue for Southern writers. The novel is an account of an awakening to good and evil, and a faint catechistic flavor may have been inevitable. But it is faint indeed; novelist Lee’s prose has an edge that cuts through cant, and she teaches the reader an astonishing number of useful truths about little girls and about Southern life.”

The Diary of Anne Frank (The New York Times, 1952)

Sample lines: “And this quality brings it home to any family in the world today. Just as the Franks lived in momentary fear of the Gestapo’s knock on their hidden door, so every family today lives in fear of the knock of war. Anne’s diary is a great affirmative answer to the life-question of today, for she shows how ordinary people, within this ordeal, consistently hold to the greater human values.”   

What are your favorite persuasive writing examples to use with students? Come share your ideas in the WeAreTeachers HELPLINE group on Facebook .

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The Ethical Edge of Persuasion

Where is the line between persuasion, manipulation and coercion.

Posted February 25, 2021

In our earlier post, we discussed ethical manipulation in leadership . Here, we delve into ethics and persuasion .

Persuasion is an ethical form of influence that leaders use to compel their followers to act. Sometimes referred to as an art, leaders can even read books and take classes that give them the skills needed to package and present ideas in a way that engages people to follow. Persuasion in this case is seen as good, and even ethical, but as with anything… too much of a good thing can turn into a bad thing.

Persuasion is just one form of influence. Manipulation, persuasion gone rogue, and coercion, a persuasive offer you literally can’t refuse, are two other forms of influence that an ethical leader would potentially want to stay away from.

But where is the edge? How does an ethical leader continue to persuade without passing the point of no return into unethical behavior? This is an important question, because once you fall off, there is no climbing back up.

Dr. Robert B. Cialdini, who studies persuasion, gives us six principles that we can use to see where that edge might be. Consider these principles and examples:

1. Reciprocity – people are obliged to give back to others the form of a behavior, gift, or service that they have received first.

Recognizing those you lead for their individual actions, such as an award for hard work, is good. Giving praises in the form of tangible items to a group or team as a whole is as well. The reciprocity principle says that the receiver and those who bear witness will be more likely to continue the behavior you are rewarding. The edge comes when bestowing something elaborate or maybe potentially undeserved on an individual follower. The follower, as well as onlookers, may be confused about what the gift is for, or worse, think you want something more in return.

To stay away from the ethical edge with this principle, try presenting anything given as tying directly back to their action, have the reward fit the size of the activity being rewarded, and make it come from the company or maybe the entire group. When in doubt, stay away from the cliff by leaving your personal emotions out of the transaction altogether.

2. Scarcity – people want more of those things they can have less of.

Job specialization is a great thing. Individuals working at full capacity in a unique role keep the entire team efficient. Explaining to a follower their unique contribution to an effort and discussing how this task they are performing is one-of-a-kind evokes the scarcity principle in people, making it more likely that the follower is interested in pursuing or completing the task.

Knowing this as a leader, there may be a tendency to describe uniqueness across the board, or worse, misrepresent the effort to a follower to try to make the task seem more attractive.

To stay away from the edge, realize that facts are facts. Present them as they are. And, it should go without saying, never withhold things like praise, communication or correspondence with you, or entry to meetings and other events to play on this principle. Doing so will only work against you.

3. Authority – people follow the lead of credible, knowledgeable experts.

We can’t know everything as leaders, but sometimes we like to think that we do. What’s worse, other people look at us as if we do. While hanging diplomas or adding letters of certificates after our name triggers this authority principle, it’s easy to pass the point of no return on this one. How? Speaking authoritatively about a subject which you have no knowledge of.

Be willing to stay quiet when you don’t know, or better… say “I don’t know” to stay away from the edge on this one. Rely on followers with expertise in certain areas to rise up or be an advisor to you in public or private and cite their help when speaking up about a subject. The bottom line here, resist the tendency to talk big in front of your followers.

4. Consistency – people like to be consistent with the things they have previously said or done.

When leading and wanting to persuade followers to take a large action, this principle would say to first get them to agree to smaller, voluntary, active, and public commitment along the same lines (and ideally get those commitments in writing). For example, if you want a follower to speak in front of a large group, have them commit to a talk with their team first; or if you want a follower to take on a new role, try having them agree to an assistant role. If you need their undying commitment to a vision that you have, try getting them to commit to different parts of your vision first… in this way, making the leap to the entire vision won’t be so much of a stretch.

Where can you fall off the edge on this one? Two ways: a) making or forcing followers to take the smaller commitment, thinking that when they do, surely it will be fine and they will commit to the larger role, and b) assuming followers who are OK in the smaller commitment will always adhere to this principle and make the larger leap. To stay ethical, let followers choose for themselves how far they are willing to commit.

5. Liking – people prefer to say yes to those that they like.

We all want our followers to like us, and this principle says that if they do, they are more likely to follow and do things we ask of them. Why? We like people who are similar to us and people who pay us compliments. As a leader, finding areas of similarity between you and a follower is a good thing and being able to compliment followers genuinely helps trigger this principle in followers.

The edge here should be easy to spot. Misrepresenting yourself as a leader to fit in with your followers, or paying your followers comments just to make them like you more, is clearly past the point of no return. Be careful with this one. Don’t even approach the edge because it is so easy to fall off. Get to know your followers, but be who you are, and only give compliments when extremely warranted.

6. Consensus – people will look to the actions and behaviors of others to determine their own, especially when uncertain.

Followers, by definition, follow. If you have a follower you are trying to persuade to take action, but they won’t, getting others involved to take the action around that follower may help.

The edge here comes when you as a leader falsely claim that everyone else is OK with it, or this is how everyone will be doing it soon or trying to make the follower feel bad that they haven’t gotten with the program. Triggering this principle in a positive and healthy way can be a powerful tool, but abusing it comes with a price. The ethical edge gives way quickly to manipulation and coercion.

While too much of a good thing can be bad, there are ways to climb the mountain of leadership persuasion, pushing the boundaries of ethical leadership without falling off the manipulation or coercion cliff. To do so, however, takes thoughtful consideration on the part of the leader to stay away from the ethical edge of persuasion.

Erickson, J. (2005). The Art of Persuasion. Hachette UK.

Cialdini, R. B., & Cialdini, R. B. (2007). Influence: The psychology of persuasion (pp. 173-174). New York: Collins.

Varun Nagaraj, Ph.D., is a visiting scholar at Case Western, and Jeff Frey, Ph.D., teaches at Rice University.

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Persuasive Essay Writing Techniques: The Good, The Bad and The Ugly

Persuasive writing is a delicate endeavor. There are those who make an art out of it, and those who make a mess out of it. When persuasive essay is written by an experienced author, it can be inspiring, moving and, dare I say, persuasive. But, when it’s done poorly, it will turn the reader off, confuse them rather than draw them in.

So, how do you do it right? Here are some guidelines for writing great persuasive essay.

Things to avoid in persuasive writing

• Hyperbole . Don’t exaggerate. If your argument is that President Reagan’s economic policies damaged the American middle class, don’t write “Ronald Reagan destroyed America and threw our economic progress back to the Stone Age.” It’s too dramatic and only serves to undermine your authority. The reader won’t trust the rest of your argument if you come out guns blazing without any facts, stats or historical analysis to back you up.
• Don’t use first person . A persuasive essay earns its credibility by achieving a certain level of objectivity. By making it personal and using “I” statements, you make it sound more like a personal opinion, rather than a well-researched analysis.
• Don’t leave out opposing arguments . One of a persuasive essay’s greatest strengths is recognizing the arguments that exist against your position. That way, you’re presenting the reader with all the facts and allowing them to choose which side they find more valid. By ignoring the other side, you lose the opportunity to address it directly, and discredit it with your own argument. Providing an analysis of the opposition’s opinion also shows that you’re an expert on the subject: you’ve studied both sides of the issue before making your decision.
• Don’t rant . Nobody appreciates being on the receiving end of a rant. Even if you’re convinced that the Republican or Democratic party are spawns of the devil, unless you have specific facts and evidence to prove it, your words won’t be taken seriously. If you go rambling on with no structure or organization and pure emotional impulse, then your readers may get bored and stop reading.
• Don’t be mean, catty or rude . No name-calling or swearing. Strong language and insults once again do more damage to your reputation than they do to your opponents. Nobody wants to be verbally assaulted, and reading offensive and aggressive commentaries will turn the reader against you.

Things to use in your persuasive essay

• A good hook . Get the reader’s attention right off the bat with a powerful quote, an anecdote or a statistic. Quote . “I like your Christ. I don’t like your Christians. They are so unlike your Christ.” -Mahatma Gandhi Anecdote . Last week’s scandal of financial corruption and pedophilia that shook Smalltown, USA’s church community poses the following question: are church leaders really following Christ’s example? Statistic . A shocking 40% of Catholic Churches in the United States have been the subject of investigation over pedophilia charges.
• Refine your thesis statement . Your essay’s thesis statement is the crux on which the rest of your essay hangs. If it’s strong and solid, then you’ll have an easier time backing it up. If it’s weak and rambling, then it will be harder to defend. It should be a polemical statement, meaning that someone could easily argue the other side of the issue.

Example of a weak thesis statement: “College graduates are facing hard times.” It’s okay. You’ll be able to find research to defend this. But it’s not polemical enough. There’s no counter-balance to it. It would be difficult to find a counter-argument.

Example of a strong thesis statement: “This year’s college graduates will have a harder time finding a job than their parents did thirty years ago.” It’s easy to find credible research to back it up and it provides two specific groups that are being compared: this year’s college graduates, and college graduates from thirty years ago. There could be a strong counter-argument for this statement, so it’s a better choice than the first one, even though they’re both expressing a similar idea.

• Provide credible research from reputable sources . Personal blogs that spout opinions by people who hold no degree in the subject they write about aren’t credible sources. Wikipedia is not a credible source. Newspaper articles, reputable magazines and specialized publications should be used to support your ideas.
• Include your research in well organized supporting paragraphs . Structure your essay in a way that’s easy to follow and that provides clear examples to support your thesis statement. Don’t forget to include opposing arguments.
• Reinforce a point already made.
• Alert the reader of a contrasting statement.
• Signal the introduction or conclusion of an idea.
• Take advantage of the conclusion . Don’t just summarize the main points of your essay. They’ve already read your essay and know what it says. The concluding paragraph is an opportunity for you to explore further questions to be answered about your subject.

If you’re writing about conflict in the Middle East, raise the question about the next steps. What are the risks of withdrawal? What are the benefits of continued presence?

If you’re writing about global warming: who can provide answers or offer guidance? What kind of research is needed to solve the problems presented?

The conclusion should demonstrate your expertise on this subject and should leave the reader inspired, intrigued and, hopefully, on your side.

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In a world brimming with information, persuasion is a valuable skill. Whether you’re a marketer aiming to sway consumers, a politician seeking votes, or a writer hoping to engage and inform, persuasive writing is your secret weapon. It’s the art of crafting words and arguments that convince, influence, and inspire action, presenting many persuasive writing examples to underscore your viewpoint.

Have you ever wondered what sets persuasive writing apart from the rest? How does it work, and why is it so powerful? In this blog, we’ll delve deep into the world of writing persuasive essays, exploring its techniques, psychology, and real-world applications, including persuasive writing examples. When you finish reading, you’ll understand the fundamentals and have the tools to apply persuasive writing in your endeavors.

So, let’s embark on a journey into the realm of words and ideas, where the power of persuasion awaits. Join us as we uncover the strategies and secrets behind compelling narratives and convincing arguments and learn how to master the art of persuasive writing.

Understanding Persuasive Writing

Persuasive writing is an art that shapes our decisions, beliefs, and actions daily. Whether convincing a friend to try a new restaurant, supporting a political candidate, or buying a product, persuasive elements are ever-present. To master persuasive writing, it’s crucial to comprehend the underlying psychology that drives it.

writers must understand how people think and make choices. One of the key foundations of writing persuasive essays is Aristotle’s three modes of persuasion: ethos, pathos, and logos. These principles are the building blocks of effective communication. Understanding and utilizing persuasive writing examples that incorporate ethos (ethical appeal), pathos (emotional appeal), and logos (logical appeal) can significantly enhance the impact of persuasive writing by appealing to the audience’s emotions, ethics, and reasoning.

Ethos involves establishing the credibility and authority of the speaker or writer. It’s about showcasing your expertise, trustworthiness, and authority on the subject matter. An audience is more likely to be persuaded by someone they perceive as a credible source. Exploring persuasive writing examples that effectively utilize ethos can provide a deeper understanding of how credibility and authority are established to influence an audience.

Pathos taps into emotions. It’s about crafting your writing to resonate with your audience’s feelings, values, and desires. Emotional appeal can be a potent tool in persuasion to convince the reader, as it forges a connection with readers on a personal level.

Logos employs logic and reasoning. It involves using evidence, data, and well-structured arguments to support your claims. A logically sound argument can bolster your persuasive efforts, especially when dealing with a rational or analytical audience.

In addition to these three principles, it’s important to recognize the role of cognitive biases in persuasion. Human brains often take cognitive shortcuts, resulting in biases that influence decision-making. By understanding these biases, such as confirmation bias, anchoring, and the bandwagon effect, writers can strategically shape their persuasive content to convince the reader to work with, rather than against, these cognitive tendencies.

Furthermore, the power of storytelling should not be underestimated. People are naturally drawn to write narratives. A well-told story can captivate, resonate, and persuade better than a dry recitation of facts. By weaving persuasive elements into a compelling narrative, writers can engage their audience on a deep, emotional level.

Persuasive Writing in Professional Life

Effective writing to write persuasive content is a versatile and significant tool in numerous professional scenarios. Whether in a corporate setting or freelancing, knowing how to wield the power of words can greatly enhance your career prospects and bring about desired outcomes. Here are five situations where persuasive writing is particularly effective:

1. Marketing and Advertising Campaigns

To write persuasive essays lies at the core of marketing and advertising efforts. Crafting compelling and engaging copy that resonates with the target audience can persuade consumers to purchase products, subscribe to services, or take specific actions. Successful marketers use persuasive language, storytelling, and emotion-evoking content to connect strongly with potential customers.

2. Business Proposals and Reports

When presenting business proposals, reports, or recommendations, a persuasive essay can make a substantial difference. Convincing stakeholders or decision-makers to endorse your ideas, allocate resources, or support your strategies often hinges on how effectively you can articulate the benefits and potential returns on investment.

3. Sales Emails and Correspondence

Sales professionals and account managers frequently employ persuasive writing techniques in their emails and client communication. Skillful use of persuasive language, personalized content, and the presentation of unique selling points can win over potential clients, retain existing customers, and close deals.

4. Job Applications and Resumes

In the competitive job market, a persuasive essay is vital for crafting attention-grabbing resumes and compelling cover letters. The ability to present your skills, experiences, and qualifications persuasively can help you stand out among a sea of applicants, ultimately securing interviews and job offers.

5. Public Relations and Crisis Management

Persuasive writing plays a crucial role in managing public relations and handling crises. Communicating effectively during challenging situations requires language that can restore trust, mitigate damage, and convey a sense of responsibility and accountability.

As we’ve explored the power of persuasive writing in professional life, let’s now delve into crafting a persuasive message for specific scenarios.

Crafting A Persuasive Message

Creating a persuasive message is an art that combines the mastery of language, psychology, and strategy. To write a great persuasive message, you need to consider various elements and techniques that can captivate and influence your audience effectively. Here are some techniques how:

Establish Compelling Statement

Your persuasive message should begin with a concise and powerful thesis statement. This statement serves as the core idea you want to convey to your audience. It should be clear, specific, and easily understood. For example, suppose you’re writing a persuasive essay on the importance of recycling. In that case, your thesis statement might be: “Recycling reduces waste and conserves resources, making it an essential practice for a sustainable future.”

Structure Your Arguments

The structure of your message plays a crucial role in how persuasive it is. Arrange your arguments logically, beginning with the strongest points and gradually leading to the supporting details. This structure not only reinforces your main thesis but also ensures your audience remains engaged. An effective structure guides the reader from their initial skepticism to a point of agreement or action.

Use Persuasive Language

Employ persuasive language and rhetorical devices to make your message more convincing. These include metaphors, analogies, vivid imagery, and emotionally charged words. For example, in a persuasive speech advocating for better healthcare access, you could use the metaphor, “Healthcare is the cornerstone of a strong, healthy society,” to evoke a powerful image.

Address Counterarguments

Acknowledging and addressing potential counterarguments in your message demonstrates that you’ve thoroughly considered the issue. Anticipating and refuting opposing viewpoints adds credibility to your argument and reassures your audience. For instance, if you’re advocating for a particular environmental policy, address common objections and provide compelling counterarguments to debunk them.

Engage Reader’s Emotions

One of the most powerful tools in persuasive writing is emotional appeal. Engage your audience’s emotions by telling relatable stories, sharing personal anecdotes, or using emotional language. Suppose you’re writing a persuasive message to encourage donations to a charitable cause. In that case, a heartwarming story about a beneficiary can resonate deeply with your readers and inspire them to take action.

Having discussed the art of crafting a persuasive message, let’s now shift our focus to the broader skill of developing persuasive writing for various professional contexts.

Developing Persuasive Writing

Mastering the art of persuasive writing requires practice, dedication, and a deep understanding of the key principles and techniques. Here are some essential steps to help you develop persuasive writing skills:

Understanding Your Audience

Start by researching your target audience. Understand their demographics, interests, and the concerns. Engage with your readers or listeners to gain insights into what motivates them and what matters most to them. Use surveys, social media, and other feedback mechanisms to gather information. Once you have a clear understanding of your audience, tailor your writing to address their specific needs and the desires. Speak directly to their concerns, values, and goals. Use language and examples of persuasive essays and writing that resonate with them, demonstrating empathy and a deep connection.

Compelling Storytelling

Study the art of storytelling. Read books and articles and listen to speakers known for their storytelling skills. Practice storytelling in various contexts, from personal anecdotes to fictional narratives. Weave stories into your writing to illustrate key points and connect with your readers emotionally. Craft narratives that evoke feelings and provide relatable examples of persuasive storytelling. A well-told story enhances the impact of your message.

Call To Action

Study successful examples of persuasive calls to action in various contexts, from marketing campaigns to political speeches. Understand the elements that make a call to action compelling and actionable. Practice creating calls to action in different scenarios. Conclude your piece with a strong and specific call to action. Clearly state what you want your readers to do, believe, or think after reading your content. Make it actionable and inspiring, motivating your audience to engage or take the desired steps.

Impact Of Persuasive Writing: Examples

The impact of persuasive essays extends far beyond the written words on a page or screen. It can potentially effect significant change, influence decisions, and shape opinions in various domains. Here’s a closer look at the profound impact of persuasive writing:

Shaping Public Opinion

Persuasive writing is a formidable force in shaping public opinion and influencing policy. Op-eds, research papers, and advocacy campaigns can sway lawmakers, prompting them to adopt new laws or regulations in alignment with the writer’s perspective. Additionally, a persuasive essay has a significant impact on how the public perceives issues, organizations, or individuals. Media outlets, public relations campaigns, and persuasive speeches play a vital role in generating both positive and negative public perceptions, which, in turn, can affect public behavior, from supporting a cause to boycotting a product.

Greta Thunberg’s Climate Change Speech (2019)

Greta Thunberg’s speeches on climate change have ignited a global movement. Her speeches are characterized by their passionate and urgent pleas for environmental action (pathos). Thunberg’s use of moral and ethical arguments, reinforced by her ethos as a young environmental activist, has spurred climate strikes and rallies worldwide, leading to increased awareness and calls for policy changes.

Effective Leadership

Persuasive writing is an indispensable tool for effective leadership. Leaders across various domains use persuasive communication to motivate their teams. Whether through an inspirational email, a compelling speech, or a well-structured persuasive essay, compelling writing fosters a shared sense of purpose, drives high performance, and encourages team members to embrace a common vision. Additionally, leadership’s persuasive writing plays a fundamental role in shaping an organization’s culture. By communicating core values, vision, and expectations through written messages, leaders contribute to a cohesive and thriving workplace culture, positively impacting team dynamics and overall success.

Barack Obama’s 2008 Inaugural Address

In his inaugural address, President Barack Obama used eloquent language and a message of hope and unity to inspire the nation. He appealed to the audience’s emotions (pathos) by emphasizing common values and dreams, fostering a sense of national purpose and unity (ethos).

Motivating Action

Persuasive writing is a catalyst for motivating action on multiple fronts. It is a driving force behind social change, as activists, NGOs, and grassroots organizations use persuasive content to mobilize individuals to take action, whether signing petitions, participating in rallies, or donating to causes they believe in. Additionally, persuasive essays are instrumental in personal growth and development. Self-help books, motivational articles, and life coaching resources harness persuasive language to inspire people to adopt positive behaviors, set and achieve goals, and lead healthier, more fulfilling lives.

Emma Gonzalez’s “We Call B.S.” Speech (2018)

Emma Gonzalez, a survivor of the Marjory Stoneman Douglas High School shooting, delivered a passionate speech advocating for gun control. Her speech combined personal anecdotes and data-driven arguments (logos) to emphasize the need for policy changes. The emotional impact of her speech (pathos) resonated with many and fueled the gun control movement, contributing to legislative reforms and activism.

Empower Yourself With Persuasion

In an era of information overload and constant communication, the ability to wield persuasive communication is a powerful tool that can transform your personal and professional life, so empower yourself with persuasion. Acquire the skills to express your ideas effectively, build authentic connections, and drive positive change. With the art of persuasion in your toolkit, you hold the key to leaving a lasting mark on the world and shaping your unique history.

By Rishabh Bhandari

How to give a persuasive presentation: techniques and proven framework, influence vs persuasion: what’s the real difference, what is persuasion: meaning, skills and examples.

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Understanding Persuasive Writing (Definition, Examples, Tips)

Persuasive writing is a type of non-fiction writing that has the aim of spreading information while persuading the reader of the writer’s stance or point of view. Persuasive writing has been used in the English language for years . It can easily be found in reviews, advertisements, marketing copies, etc.

This article will detail the basics of persuasive writing, its importance, core components, and tips for effective persuasive writing.

What exactly is persuasive writing?

In simple terms, persuasive writing is a written way of communication that is used to try and convince the readers of a particular viewpoint. It basically aims to change or influence the readers’ viewpoint about a topic and drive them to take an action, through facts, logical arguments, or an emotional appeal.

Wikipedia defines persuasive writing as – “ any written communication with the intention to convince or influence readers to believe in an idea/ opinion and to do an action.”

The very fact that persuasive writing is not just about spreading information, but about persuading the reader enables it to have a different set of techniques and strategies to effectively convince the reader.

What is the importance or real-life applications of persuasive writing?

Persuasive writing has lots of real-life applications , some of which are as follows:

• In a company blog article to convince the reader to buy a company product or service
• In a research proposal or a technical paper to convince the readers of the findings and deductions
• In a review article of food, a book, or a movie
• In a cover letter of a job applicant
• In an advertising campaign script to create a sense of urgency and convince the audience to buy a product or service. Advertising or marketing forms one of the biggest use cases for persuasive writing.
• In a political speech script to convince the audience of the leader’s opinion. Persuasive writing is heavily utilized in political speeches.

Ethos, Logos, and Pathos- the three pillars of persuasive writing

An effective piece of persuasive writing utilizes three fundamental features viz. ethos, logos, and pathos. These three features are to be strategically embedded at the core of any piece of persuasive writing to enhance it.

Let’s have a quick look at each of them and understand their significance:

Ethos is a Greek word that means “character”. Ethos is the foundational pillar in persuasive writing which aims at establishing the credibility of the writer.

To convince any reader of any written piece of content, the first step is to make them believe the writer, and ethos achieves exactly that. Ethos helps establish a positive mindset in the minds of the readers, even before they start reading the written piece.

Logos is a Greek word that means “logic”. Logos is the second pillar in persuasive writing which aims at backing the arguments or viewpoints of the writer with evidence, logical arguments, and data to persuade the readers.

Any form of written content or argument becomes more persuasive when it is backed by facts and data. Backing their work with relevant facts expresses that the writer did a lot of research and has a very good idea of what they are talking about.

But merely having the facts and data is not enough. This is because if presented in a haphazard way, it will not be effective in capturing the reader’s attention. Thus, logos also deals with structuring the persuasive writing piece in the best possible manner to present them in the most effective manner.

Pathos is a Greek word that means “experience”. Pathos is the third pillar in persuasive writing which aims at involving a writer’s appeal to emotion. A lot of human actions tend to be led by emotions rather than facts.

Hence, it is important for the readers to sympathize or empathize with the writer in order to be convinced of their viewpoint. These emotions can be engrained in the reader through the personal experiences of the writer.

Effective storytelling helps achieve a significant persuading impact. However, it is important for the writer to reflect on the various feelings that the readers might have while sharing this, as every person thinks differently.

What are some tips and strategies for effective persuasive writing?

Persuasive writing finds its applications in a wide variety of scenarios and, if effectively framed, can help achieve tremendous outcomes.

Here are some tips that writers can use for result-generating persuasive writing :

1. Choosing the right topic is important

It is crucial for writers to have deep knowledge about the topic for which the content is going to be written. Effective persuasive writing will involve a lot of subject knowledge, research, experiences, and passion for the topic. Only when a writer is absolutely clear about their own stance, will they be able to convince their readers.

2. Targeting the right audience and researching about them can do wonders

As much as possible, the writing should try to focus on a specialized set of reading audiences. This is because trying to cater to a broader audience will only dilute the impact of the content.

Writers must have a clear idea about their audience and what they want. In this way, they will be able to emotionally engage with them and deliver the message in a crisp and effective manner, inevitably persuading a larger number of readers.

3. The thesis statement should be defined appropriately

A clear and well-defined thesis statement is the heart and soul of any persuasive writing piece. Basically, it briefly summarizes the stance of the author (what the author wants to convince the audience). Clearly defining the thesis statement will help the author to appropriately structure the content around it. 

4. Extensive research

A piece of persuasive writing content will involve a lot of logical arguments, facts, evidence, etc. Thus, writers must thoroughly research every piece of evidence or data that they plan to present to the readers. Even a glimpse of truthlessness might be a major turn-off for the reader.

5. Strategic repetition is important

It is important to remind the reader of the actual point of view that needs to be established and prevent them from getting swerve off the main topic. Hence, strategically repeating the main points in different ways in different places will keep the readers on track.  

6. Address counter-arguments

One of the most interesting, but useful ways to convince the readers or increase the credibility of the content is by addressing the counter-arguments. This will strengthen the author’s original argument as contrasting viewpoints will be proved weaker.

7. Directly speaking to the readers is important

Merely targeting the right reading audience will not suffice. The audience needs to connect with the content and feel that this content is what they wanted to read .

Speaking directly to the reader will help achieve this in an impactful manner (for example referring to them as “you” and asking relevant questions at the right places).

8. Careful selection of words

Choosing the right words is one of the most important things in persuasive writing. Persuasive writing involves creating a bond with the reader through facts and emotions. It involves strong and emotive language (words that describe feelings).

Thus, any wrong choice of word or phrase might discourage the reader from forming a deep and impactful connection with the writer.

Ethos, Logos, and Pathos are at the core of every piece of persuasive writing. Complementing them with the strategies mentioned above will help create an extremely impactful piece of persuasive writing.

Persuasive writing can be defined as a form of non-fiction writing that is used to convince the reader of the writer’s stance or point of view.

The writer provides their point of view and backs it up with research, evidence, and data. Along with this, they also try to emotionally appeal to the reader and convince them per that viewpoint or change their pre-existing viewpoint.

Persuasive writing can be used in a variety of places like advertisements, brochures, editorials, proposals, reviews, political speeches, etc.

Advertising is one of the major areas where persuasive writing is heavily used to urge customers to buy the product or service of a company.

Persuasive writing is important because it finds a lot of real-life applications or scenarios. For example, it can be used in book reviews where the author tries to give an opinion about a book and back it up with their thoughts and opinions.

It can also be used in marketing campaigns or political speeches which has tremendous political or business impact. Hence, if persuasive writing is utilized effectively, it has the ability to create impactful changes in society or tremendous business or political outcomes.

Persuasive writing has three key components or types or pillars, namely ethos, logos, and pathos.

• Ethos: Credibility of the author
• Logos: Relevant logical arguments, evidence, data, and facts to back the viewpoint of the author.
• Pathos: Emotional appeal toward the reader. 
• Wikipedia-Persuasive writing – Definition
• Grammarly-6 persuasive writing strategies
• Your Dictionary – persuasive writing examples
• Interaction Design Foundation – Persuasive writing foundation

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Fact checked: Content is rigorously reviewed by a team of qualified and experienced fact checkers. Fact checkers review articles for factual accuracy, relevance, and timeliness. Learn more.

About the author

Dalia Y.: Dalia is an English Major and linguistics expert with an additional degree in Psychology. Dalia has featured articles on Forbes, Inc, Fast Company, Grammarly, and many more. She covers English, ESL, and all things grammar on GrammarBrain.

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10.9 Persuasion

Learning objectives.

• Determine the purpose and structure of persuasion in writing.
• Identify bias in writing.
• Assess various rhetorical devices.
• Distinguish between fact and opinion.
• Understand the importance of visuals to strengthen arguments.
• Write a persuasive essay.

The Purpose of Persuasive Writing

The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies more than one opinion on the subject can be argued.

The idea of an argument often conjures up images of two people yelling and screaming in anger. In writing, however, an argument is very different. An argument is a reasoned opinion supported and explained by evidence. To argue in writing is to advance knowledge and ideas in a positive way. Written arguments often fail when they employ ranting rather than reasoning.

Most of us feel inclined to try to win the arguments we engage in. On some level, we all want to be right, and we want others to see the error of their ways. More times than not, however, arguments in which both sides try to win end up producing losers all around. The more productive approach is to persuade your audience to consider your opinion as a valid one, not simply the right one.

The Structure of a Persuasive Essay

The following five features make up the structure of a persuasive essay:

• Introduction and thesis
• Opposing and qualifying ideas
• Strong evidence in support of claim
• Style and tone of language
• A compelling conclusion

Creating an Introduction and Thesis

The persuasive essay begins with an engaging introduction that presents the general topic. The thesis typically appears somewhere in the introduction and states the writer’s point of view.

Avoid forming a thesis based on a negative claim. For example, “The hourly minimum wage is not high enough for the average worker to live on.” This is probably a true statement, but persuasive arguments should make a positive case. That is, the thesis statement should focus on how the hourly minimum wage is low or insufficient.

Acknowledging Opposing Ideas and Limits to Your Argument

Because an argument implies differing points of view on the subject, you must be sure to acknowledge those opposing ideas. Avoiding ideas that conflict with your own gives the reader the impression that you may be uncertain, fearful, or unaware of opposing ideas. Thus it is essential that you not only address counterarguments but also do so respectfully.

Try to address opposing arguments earlier rather than later in your essay. Rhetorically speaking, ordering your positive arguments last allows you to better address ideas that conflict with your own, so you can spend the rest of the essay countering those arguments. This way, you leave your reader thinking about your argument rather than someone else’s. You have the last word.

Acknowledging points of view different from your own also has the effect of fostering more credibility between you and the audience. They know from the outset that you are aware of opposing ideas and that you are not afraid to give them space.

It is also helpful to establish the limits of your argument and what you are trying to accomplish. In effect, you are conceding early on that your argument is not the ultimate authority on a given topic. Such humility can go a long way toward earning credibility and trust with an audience. Audience members will know from the beginning that you are a reasonable writer, and audience members will trust your argument as a result. For example, in the following concessionary statement, the writer advocates for stricter gun control laws, but she admits it will not solve all of our problems with crime:

Although tougher gun control laws are a powerful first step in decreasing violence in our streets, such legislation alone cannot end these problems since guns are not the only problem we face.

Such a concession will be welcome by those who might disagree with this writer’s argument in the first place. To effectively persuade their readers, writers need to be modest in their goals and humble in their approach to get readers to listen to the ideas. See Table 10.5 “Phrases of Concession” for some useful phrases of concession.

Table 10.5 Phrases of Concession

Try to form a thesis for each of the following topics. Remember the more specific your thesis, the better.

• Foreign policy
• Television and advertising
• Stereotypes and prejudice
• Gender roles and the workplace
• Driving and cell phones

Collaboration

Please share with a classmate and compare your answers. Choose the thesis statement that most interests you and discuss why.

Bias in Writing

Everyone has various biases on any number of topics. For example, you might have a bias toward wearing black instead of brightly colored clothes or wearing jeans rather than formal wear. You might have a bias toward working at night rather than in the morning, or working by deadlines rather than getting tasks done in advance. These examples identify minor biases, of course, but they still indicate preferences and opinions.

Handling bias in writing and in daily life can be a useful skill. It will allow you to articulate your own points of view while also defending yourself against unreasonable points of view. The ideal in persuasive writing is to let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and a respectful and reasonable address of opposing sides.

The strength of a personal bias is that it can motivate you to construct a strong argument. If you are invested in the topic, you are more likely to care about the piece of writing. Similarly, the more you care, the more time and effort you are apt to put forth and the better the final product will be.

The weakness of bias is when the bias begins to take over the essay—when, for example, you neglect opposing ideas, exaggerate your points, or repeatedly insert yourself ahead of the subject by using I too often. Being aware of all three of these pitfalls will help you avoid them.

The Use of I in Writing

The use of I in writing is often a topic of debate, and the acceptance of its usage varies from instructor to instructor. It is difficult to predict the preferences for all your present and future instructors, but consider the effects it can potentially have on your writing.

Be mindful of the use of I in your writing because it can make your argument sound overly biased. There are two primary reasons:

• Excessive repetition of any word will eventually catch the reader’s attention—and usually not in a good way. The use of I is no different.
• The insertion of I into a sentence alters not only the way a sentence might sound but also the composition of the sentence itself. I is often the subject of a sentence. If the subject of the essay is supposed to be, say, smoking, then by inserting yourself into the sentence, you are effectively displacing the subject of the essay into a secondary position. In the following example, the subject of the sentence is underlined:

Smoking is bad.

I think smoking is bad.

In the first sentence, the rightful subject, smoking , is in the subject position in the sentence. In the second sentence, the insertion of I and think replaces smoking as the subject, which draws attention to I and away from the topic that is supposed to be discussed. Remember to keep the message (the subject) and the messenger (the writer) separate.

Developing Sound Arguments

Does my essay contain the following elements?

• An engaging introduction
• A reasonable, specific thesis that is able to be supported by evidence
• A varied range of evidence from credible sources
• Respectful acknowledgement and explanation of opposing ideas
• A style and tone of language that is appropriate for the subject and audience
• Acknowledgement of the argument’s limits
• A conclusion that will adequately summarize the essay and reinforce the thesis

Fact and Opinion

Facts are statements that can be definitely proven using objective data. The statement that is a fact is absolutely valid. In other words, the statement can be pronounced as true or false. For example, 2 + 2 = 4. This expression identifies a true statement, or a fact, because it can be proved with objective data.

Opinions are personal views, or judgments. An opinion is what an individual believes about a particular subject. However, an opinion in argumentation must have legitimate backing; adequate evidence and credibility should support the opinion. Consider the credibility of expert opinions. Experts in a given field have the knowledge and credentials to make their opinion meaningful to a larger audience.

For example, you seek the opinion of your dentist when it comes to the health of your gums, and you seek the opinion of your mechanic when it comes to the maintenance of your car. Both have knowledge and credentials in those respective fields, which is why their opinions matter to you. But the authority of your dentist may be greatly diminished should he or she offer an opinion about your car, and vice versa.

In writing, you want to strike a balance between credible facts and authoritative opinions. Relying on one or the other will likely lose more of your audience than it gains.

The word prove is frequently used in the discussion of persuasive writing. Writers may claim that one piece of evidence or another proves the argument, but proving an argument is often not possible. No evidence proves a debatable topic one way or the other; that is why the topic is debatable. Facts can be proved, but opinions can only be supported, explained, and persuaded.

On a separate sheet of paper, take three of the theses you formed in Note 10.94 “Exercise 1” , and list the types of evidence you might use in support of that thesis.

Using the evidence you provided in support of the three theses in Note 10.100 “Exercise 2” , come up with at least one counterargument to each. Then write a concession statement, expressing the limits to each of your three arguments.

Using Visual Elements to Strengthen Arguments

Adding visual elements to a persuasive argument can often strengthen its persuasive effect. There are two main types of visual elements: quantitative visuals and qualitative visuals.

Quantitative visuals present data graphically. They allow the audience to see statistics spatially. The purpose of using quantitative visuals is to make logical appeals to the audience. For example, sometimes it is easier to understand the disparity in certain statistics if you can see how the disparity looks graphically. Bar graphs, pie charts, Venn diagrams, histograms, and line graphs are all ways of presenting quantitative data in spatial dimensions.

Qualitative visuals present images that appeal to the audience’s emotions. Photographs and pictorial images are examples of qualitative visuals. Such images often try to convey a story, and seeing an actual example can carry more power than hearing or reading about the example. For example, one image of a child suffering from malnutrition will likely have more of an emotional impact than pages dedicated to describing that same condition in writing.

Writing at Work

When making a business presentation, you typically have limited time to get across your idea. Providing visual elements for your audience can be an effective timesaving tool. Quantitative visuals in business presentations serve the same purpose as they do in persuasive writing. They should make logical appeals by showing numerical data in a spatial design. Quantitative visuals should be pictures that might appeal to your audience’s emotions. You will find that many of the rhetorical devices used in writing are the same ones used in the workplace. For more information about visuals in presentations, see Chapter 14 “Creating Presentations: Sharing Your Ideas” .

Writing a Persuasive Essay

Choose a topic that you feel passionate about. If your instructor requires you to write about a specific topic, approach the subject from an angle that interests you. Begin your essay with an engaging introduction. Your thesis should typically appear somewhere in your introduction.

Start by acknowledging and explaining points of view that may conflict with your own to build credibility and trust with your audience. Also state the limits of your argument. This too helps you sound more reasonable and honest to those who may naturally be inclined to disagree with your view. By respectfully acknowledging opposing arguments and conceding limitations to your own view, you set a measured and responsible tone for the essay.

Make your appeals in support of your thesis by using sound, credible evidence. Use a balance of facts and opinions from a wide range of sources, such as scientific studies, expert testimony, statistics, and personal anecdotes. Each piece of evidence should be fully explained and clearly stated.

Make sure that your style and tone are appropriate for your subject and audience. Tailor your language and word choice to these two factors, while still being true to your own voice.

Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis. See Chapter 15 “Readings: Examples of Essays” to read a sample persuasive essay.

Choose one of the topics you have been working on throughout this section. Use the thesis, evidence, opposing argument, and concessionary statement as the basis for writing a full persuasive essay. Be sure to include an engaging introduction, clear explanations of all the evidence you present, and a strong conclusion.

Key Takeaways

• The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion.
• An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way.
• A thesis that expresses the opinion of the writer in more specific terms is better than one that is vague.
• It is essential that you not only address counterarguments but also do so respectfully.
• It is also helpful to establish the limits of your argument and what you are trying to accomplish through a concession statement.
• To persuade a skeptical audience, you will need to use a wide range of evidence. Scientific studies, opinions from experts, historical precedent, statistics, personal anecdotes, and current events are all types of evidence that you might use in explaining your point.
• Make sure that your word choice and writing style is appropriate for both your subject and your audience.
• You should let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and respectfully and reasonably addressing opposing ideas.
• You should be mindful of the use of I in your writing because it can make your argument sound more biased than it needs to.
• Facts are statements that can be proven using objective data.
• Opinions are personal views, or judgments, that cannot be proven.
• In writing, you want to strike a balance between credible facts and authoritative opinions.
• Quantitative visuals present data graphically. The purpose of using quantitative visuals is to make logical appeals to the audience.
• Qualitative visuals present images that appeal to the audience’s emotions.

Writing for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

How to Write Perfect Persuasive Essays in 5 Simple Steps

WHAT IS A PERSUASIVE ESSAY?

A persuasive text presents a point of view around a topic or theme that is backed by evidence to support it.

The purpose of a persuasive text can be varied.  Maybe you intend to influence someone’s opinion on a specific topic, or you might aim to sell a product or service through an advertisement.

The challenge in writing a good persuasive text is to use a mix of emotive language and, in some cases, images that are supported by hard evidence or other people’s opinions.

In a persuasive essay or argument essay, the student strives to convince the reader of the merits of their opinion or stance on a particular issue. The student must utilise several persuasive techniques to form a coherent and logical argument to convince the reader of a point of view or to take a specific action.

PERSUADING PEOPLE REQUIRES A CONSISTENT APPROACH…

Persuasive texts are simple in structure.  You must clearly state your opinion around a specific topic and then repeatedly reinforce your opinions with external facts or evidence.  A robust concluding summary should leave little doubt in the reader’s mind.  ( Please view our planning tool below for a detailed explanation. )

TYPES OF PERSUASIVE TEXT

We cover the broad topic of writing a general persuasive essay in this guide, there are several sub-genres of persuasive texts students will encounter as they progress through school. We have complete guides on these text types, so be sure to click the links and read these in detail if required.

• Argumentative Essays – These are your structured “Dogs are better pets than Cats” opinion-type essays where your role is to upsell the positive elements of your opinions to your audience whilst also highlighting the negative aspects of any opposing views using a range of persuasive language and techniques.
• Advertising – Uses persuasive techniques to sell a good or service to potential customers with a call to action.
• Debating Speeches – A debate is a structured discussion between two teams on a specific topic that a moderator judges and scores. Your role is to state your case, sell your opinions to the audience, and counteract your opposition’s opinions.
• Opinion Articles, Newspaper Editorials. – Editorials often use more subtle persuasive techniques that blur the lines of factual news reporting and opinions that tell a story with bias. Sometimes they may even have a call to action at the end.
• Reviews – Reviews exist to inform others about almost any service or product, such as a film, restaurant, or product. Depending on your experiences, you may have firm opinions or not even care that much about recommending it to others. Either way, you will employ various persuasive techniques to communicate your recommendations to your audience.
• Please note a DISCUSSION essay is not a traditional persuasive text, as even though you are comparing and contrasting elements, the role of the author is to present an unbiased account of both sides so that the reader can make a decision that works best for them. Discussions are often confused as a form of persuasive writing.

A COMPLETE TEACHING UNIT ON PERSUASIVE WRITING SKILLS

Teach your students to produce writing that  PERSUADES  and  INFLUENCES  thinking with this  HUGE  writing guide bundle covering: ⭐ Persuasive Texts / Essays ⭐ Expository Essays⭐ Argumentative Essays⭐ Discussions.

A complete 140 PAGE unit of work on persuasive texts for teachers and students. No preparation is required.

THE STRUCTURE OF A PERSUASIVE ESSAY

1. Introduction

In the introduction, the student will naturally introduce the topic. Controversial issues make for great topics in this writing genre. It’s a cliche in polite society to discourage discussions involving politics, sex, or religion because they can often be very divisive. While these subjects may not be the best topics of conversation for the dinner table at Thanksgiving, they can be perfect when deciding on a topic for persuasive writing. Obviously, the student’s age and abilities should be considered, as well as cultural taboos, when selecting a topic for the essay. But the point holds, the more controversial, the better.

Let’s take a look at some of the critical elements of the introduction when writing a persuasive essay:

Title: Tell your audience what they are reading.

This will often be posed as a question; for example, if the essay is on the merits of a vegetarian lifestyle, it may be called something like: To Eat Meat or Not?

Hook : Provide your audience with a reason to continue reading.

As with any genre of writing, capturing the reader’s interest from the outset is crucial. There are several methods of doing this, known as hooks. Students may open their essays with anecdotes, jokes, quotations, or relevant statistics related to the topic under discussion.

Background: Provide some context to your audience.

In this introductory section, students will provide the reader with some background on the topic. This will place the issue in context and briefly weigh some opinions on the subject.

Thesis statement: Let the audience know your stance.

After surveying the topic in the first part of the introduction, it is now time for the student writer to express their opinion and briefly preview the points they will make later in the essay.

2. Body Paragraphs

The number of paragraphs forming this essay section will depend on the number of points the writer chooses to make to support their opinion. Usually three main points will be sufficient for beginning writers to coordinate. More advanced students can increase the number of paragraphs based on the complexity of their arguments, but the overall structure will largely remain intact.

Be sure to check out our complete guide to writing perfect paragraphs here .

The TEEL acronym is valuable for students to remember how to structure their paragraphs.  Read below for a deeper understanding.

Topic Sentence:

The topic sentence states the central point of the paragraph. This will be one of the reasons supporting the thesis statement made in the introduction.

These sentences will build on the topic sentence by illustrating the point further, often by making it more specific.

These sentences’ purpose is to support the paragraph’s central point by providing supporting evidence and examples. This evidence may be statistics, quotations, or anecdotal evidence.

The final part of the paragraph links back to the initial statement of the topic sentence while also forming a bridge to the next point to be made. This part of the paragraph provides some personal analysis and interpretation of how the student arrived at their conclusions and connects the essay as a cohesive whole.

3. Conclusion

The conclusion weaves together the main points of the persuasive essay. It does not usually introduce new arguments or evidence but instead reviews the arguments made already and restates them by summing them up uniquely. It is important at this stage to tie everything back to the initial thesis statement. This is the writer’s last opportunity to drive home their point, to achieve the essay’s goal, to begin with – persuade the reader of their point of view.

Ending an essay well can be challenging, but it is essential to end strongly, especially for persuasive essays. As with the hooks of the essay’s opening, there are many tried and tested methods of leaving the reader with a strong impression. Encourage students to experiment with different endings, for example, concluding the essay with a quotation that amplifies the thesis statement.

Another method is to have the student rework their ending in simple monosyllabic words, as simple language often has the effect of being more decisive in impact. The effect they are striving for in the final sentence is the closing of the circle.

Several persuasive writing techniques can be used in the conclusion and throughout the essay to amp up the persuasive power of the writing. Let’s take a look at a few.

ETHOS, PATHOS & LOGOS TUTORIAL VIDEO (2:20)

TIPS FOR WRITING A GREAT PERSUASIVE ESSAY

PERSUASIVE TECHNIQUES

In this article, we have outlined a basic structure that will be helpful to students in approaching the organization of their persuasive writing. It will also be helpful for the students to be introduced to a few literary techniques that will help your students to present their ideas convincingly. Here are a few of the more common ones:

Repetition: There is a reason why advertisements and commercials are so repetitive – repetition works! Students can use this knowledge to their advantage in their persuasive writing. It is challenging to get the reader to fully agree with the writer’s opinion if they don’t fully understand it. Saying the same thing in various ways ensures the reader gets many bites at the ‘understanding’ cherry.

Repetition Example: “The use of plastic bags is not only bad for the environment, but it is also bad for our economy. Plastic bags are not biodegradable, meaning they will not decompose and will continue to take up space in landfills. Plastic bags are also not recyclable, meaning they will not be reused and will instead end up in landfills. Plastic bags are not only bad for the environment, but they are also bad for our economy as they are costly to dispose of and take up valuable space in landfills.”

In this example, the phrase “not only bad for the environment but also bad for our economy” is repeated multiple times to reinforce the idea that plastic bags are not just a problem for the environment but also the economy. The repetition of the phrase emphasizes the point and makes it more persuasive.

It is also important to note that repetition could be used differently, such as repeating a word or phrase to create rhythm or emphasis.

Storytelling: Humans tend to understand things better through stories. Think of how we teach kids important values through time-tested fables like Peter and the Wolf . Whether through personal anecdotes or references to third-person experiences, stories help climb down the ladder of abstraction and reach the reader on a human level.

Storytelling Example: “Imagine you are walking down the street, and you come across a stray dog clearly in need of food and water. The dog looks up at you with big, sad eyes, and you cannot help but feel a twinge of compassion. Now, imagine that same scenario, but instead of a stray dog, it’s a homeless person sitting on the sidewalk. The person is clearly in need of food and shelter, and their eyes also look up at her with a sense of hopelessness.

The point of this story is to show that just as we feel compelled to help a stray animal in need, we should also feel compelled to help a homeless person. We should not turn a blind eye to the suffering of our fellow human beings, and we should take action to address homelessness in our community. It is important to remember that everyone deserves a roof over their head and a warm meal to eat. The story is designed to elicit an emotional response in the reader and make the argument more relatable and impactful.

By using storytelling, this passage creates an image in the reader’s mind and creates an emotional connection that can be more persuasive than just stating facts and figures.

Dissent: We live in a cynical age, so leaving out the opposing opinion will smack of avoidance to the reader. Encourage your students to turn to that opposing viewpoint and deal with those arguments in their essays .

Dissent Example: “Many people argue that students should not have to wear uniforms in school. They argue that uniforms stifle creativity and individuality and that students should be able to express themselves through their clothing choices. While these are valid concerns, I strongly disagree.

In fact, uniforms can actually promote individuality by levelling the playing field and removing the pressure to dress in a certain way. Furthermore, uniforms can promote a sense of community and belonging within a school. They can also provide a sense of discipline and structure, which can help to create a more focused and productive learning environment. Additionally, uniforms can save families money and eliminate the stress of deciding what to wear daily .

While some may argue that uniforms stifle creativity and individuality, the benefits of uniforms far outweigh the potential drawbacks. It is important to consider the impact of uniforms on the school as a whole, rather than focusing solely on individual expression.”

In this example, the writer presents the opposing viewpoint (uniforms stifle creativity and individuality) and then provides counterarguments to refute it. By doing so, the writer can strengthen their own argument and present a more convincing case for why uniforms should be worn in school.

A Call to Action: A staple of advertising, a call to action can also be used in persuasive writing. When employed, it usually forms part of the conclusion section of the essay and asks the reader to do something, such as recycle, donate to charity, sign a petition etc.

A quick look around reveals to us the power of persuasion, whether in product advertisements, newspaper editorials, or political electioneering; persuasion is an ever-present element in our daily lives. Logic and reason are essential in persuasion, but they are not the only techniques. The dark arts of persuasion can prey on emotion, greed, and bias. Learning to write persuasively can help our students recognize well-made arguments and help to inoculate them against the more sinister manifestations of persuasion.

Call to Action Example: “Climate change is a pressing issue that affects us all, and it’s important that we take action now to reduce our carbon footprint and protect the planet for future generations. As a society, we have the power to make a difference and it starts with small changes that we can make in our own lives.

I urge you to take the following steps to reduce your carbon footprint:

• Reduce your use of single-use plastics
• Use public transportation, carpool, bike or walk instead of driving alone.
• Support clean energy sources such as solar and wind power
• Plant trees and support conservation efforts

It’s easy to feel like one person can’t make a difference, but the truth is that every little bit helps. Together, we can create a more sustainable future for ourselves and for the planet.

So, let’s take action today and make a difference for a better future, it starts with minor changes, but it all adds up and can make a significant impact. We need to take responsibility for our actions and do our part to protect the planet.”

In this example, the writer gives a clear and specific call to action and encourages the reader to take action to reduce their carbon footprint and protect the planet. By doing this, the writer empowers the reader to take action and enables them to change.

Now, go persuade your students of the importance of perfecting the art of persuasive writing!

A COMPLETE UNIT ON TEACHING FACT AND OPINION

This  HUGE 120 PAGE  resource combines four different fact and opinion activities you can undertake as a  WHOLE GROUP  or as  INDEPENDENT READING GROUP TASKS  in either  DIGITAL  or  PRINTABLE TASKS.

20 POPULAR PERSUASIVE ESSAY TOPICS FOR STUDENTS

Writing an effective persuasive essay demonstrates a range of skills that will be of great use in nearly all aspects of life after school.

In essence, if you can influence a person to change their ideas or thoughts on a given topic through how you structure your words and thoughts, you possess a very powerful skill.

Be careful not to rant wildly.  Use facts and other people’s ideas who think similarly to you in your essay to strengthen your concepts.

Your biggest challenge in getting started may be choosing a suitable persuasive essay topic.  These 20 topics for a persuasive essay should make this process a little easier.

• WHY ARE WE FASCINATED WITH CELEBRITIES AND WEALTHY PEOPLE ON TELEVISION AND SOCIAL MEDIA?
• IS IT RIGHT FOR SCHOOLS TO RAISE MONEY BY SELLING CANDY AND UNHEALTHY FOODS TO STUDENTS?
• SHOULD GIRLS BE ALLOWED TO PLAY ON BOYS SPORTING TEAMS?
• IS TEACHING HANDWRITING A WASTE OF TIME IN THIS DAY AND AGE?
• SHOULD THERE BE FAR GREATER RESTRICTIONS AROUND WHAT CAN BE POSTED ON THE INTERNET?
• SHOULD PROFESSIONAL ATHLETES HAVE TO TAKE DRUG TESTS?
• ARE TEENAGE PREGNANCY SHOWS A NEGATIVE OR POSITIVE INFLUENCE ON VIEWERS?
• SHOULD GAMBLING BE PROMOTED IN ANY WAY IN SPORTS EVEN THOUGH IT BRINGS IN LARGE AMOUNTS OF REVENUE?
• SHOULD SPORTING TEAMS THAT LOSE BE REWARDED BY RECEIVING INCENTIVES SUCH AS HIGH DRAFT PICKS AND / OR FINANCIAL BENEFITS?
• SHOULD SHARKS THAT ATTACK PEOPLE BE DESTROYED? SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
• SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
• COULD VIDEO GAMES BE CONSIDERED AS A PROFESSIONAL SPORT?
• IF YOU WERE THE LEADER OF YOUR COUNTRY AND HAD A LARGE SURPLUS TO SPEND, WHAT WOULD YOU DO WITH IT?
• WHEN SHOULD A PERSON BE CONSIDERED AND TREATED AS AN ADULT?
• SHOULD SMOKING BECOME AN ILLEGAL ACTIVITY?
• SHOULD THE VOTING AGE BE LOWERED?
• DOES PROTECTIVE PADDING IN SPORTS MAKE IT MORE DANGEROUS?
• SHOULD CELL PHONES BE ALLOWED IN THE CLASSROOM?
• IS TEACHING A FOREIGN LANGUAGE A WASTE OF TIME?
• SHOULD WE TEACH ETIQUETTE IN SCHOOLS?

PERSUASIVE PROMPTS FOR RELUCTANT WRITERS

If your students need a little more direction and guidance, here are some journal prompts that include aspects to consider.

• Convince us that students would be better off having a three-day weekend .  There are many angles you could take with this, such as letting children maximize their childhood or trying to convince your audience that a four-day school week might actually be more productive.
• Which is the best season?  And why?   You will really need to draw on the benefits of your preferred season and sell them to your audience.  Where possible, highlight the negatives of the competing seasons.  Use lots of figurative language and sensory and emotional connections for this topic.
• Aliens do / or don’t exist?  We can see millions of stars surrounding us just by gazing into the night sky, suggesting alien life should exist, right? Many would argue that if there were aliens we would have seen tangible evidence of them by now.  The only fact is that we just don’t know the answer to this question.  It is your task to try and convince your audience through some research and logic what your point of view is and why.
• Should school uniforms be mandatory? Do your research on this popular and divisive topic and make your position clear on where you stand and why.  Use plenty of real-world examples to support your thoughts and points of view.  
• Should Smartphones be banned in schools?   Whilst this would be a complete nightmare for most students’ social lives, maybe it might make schools more productive places for students to focus and learn.  Pick a position, have at least three solid arguments to support your point of view, and sell them to your audience.

VISUAL JOURNAL PROMPTS FOR PERSUASIVE WRITING

Try these engaging, persuasive prompts with your students to ignite the writing process . Scroll through them.

Persuasive Essay Examples (Student Writing Samples)

Below are a collection of persuasive essay samples.  Click on the image to enlarge and explore them in greater detail.  Please take a moment to read the persuasive texts in detail and the teacher and student guides highlight some of the critical elements of writing a persuasion.

Please understand these student writing samples are not intended to be perfect examples for each age or grade level but a piece of writing for students and teachers to explore together to critically analyze to improve student writing skills and deepen their understanding of persuasive text writing.

We recommend reading the example either a year above or below, as well as the grade you are currently working with, to gain a broader appreciation of this text type.

VIDEO TUTORIALS FOR PERSUASIVE WRITING

OTHER GREAT ARTICLES RELATED TO PERSUASIVE ESSAY WRITING

Teaching Resources

Use our resources and tools to improve your student’s writing skills through proven teaching strategies.

WHERE CAN I FIND A COMPLETE UNIT OF WORK ON HOW TO WRITE PERSUASIVE ESSAYS?

We pride ourselves on being the web’s best resource for teaching students and teachers how to write a persuasive text. We value the fact you have taken the time to read our comprehensive guides to understand the fundamentals of writing skills.

We also understand some of you just don’t have the luxury of time or the resources to create engaging resources exactly when you need them.

If you are time-poor and looking for an in-depth solution that encompasses all of the concepts outlined in this article, I strongly recommend looking at the “ Writing to Persuade and Influence Unit. ”

Working in partnership with Innovative Teaching Ideas , we confidently recommend this resource as an all-in-one solution to teach how to write persuasively.

This unit will find over 140 pages of engaging and innovative teaching ideas.

PERSUASIVE ESSAY WRITING CHECKLIST AND RUBRIC BUNDLE

The Ultimate Guide to Opinion Writing for Students and Teachers

Top 5 Persuasive Writing Techniques for Students

5 Top Persuasive Writing Lesson Plans for Students and Teachers

23 Persuasive writing Topics for High School students

How to Write an Advertisement: A Complete Guide for Students and Teachers

How to Start an Essay with Strong Hooks and Leads

162 Persuasive Writing Prompts & Topics: Examples & Tips

Writing a persuasive essay can be a challenging task. While it is excellent for improving a student’s critical thinking and rhetoric skills, coming up with a good topic might be difficult.

The easiest way to kickstart the writing process is to find persuasive writing prompts. Are you passionate about some controversial issue? Want to express your opinion? A prompt will help you to start thinking about it critically. It may contain a set of questions or a brief guideline for your discussion.

Our team will help you!

There is plenty of persuasive writing prompts for high school and college that deserve attention. So, we’ve prepared a list of such. Once you choose one to your liking, remember to read a prompt thoroughly. The controversy of an issue is usually apparent. It is crucial to find a prompt that states the main aspects of the topic clearly.

Believe us—writing a persuasive essay is elementary with prompts at your disposal!

• 🤷 Writing with Prompts
• 💡 How to Write?
• ⭐ 12 Best Prompts
• 🧒 Elementary School
• 🎒 Middle School
• 🖊️ High School
• 🌊 Environment
• 🕹️ Video Games
• 🔌 Technology

🤷 Persuasive Writing with Prompts

Before we dive into the prompts, let’s answer a few vital questions.

What is a persuasive essay?

A persuasive essay is a type of academic writing where you try to persuade your reader using arguments and supporting evidence. You provide facts and examples that explain why your position is the correct one. Describe the issue in the introduction, and express your stance on it in your thesis statement.

Remember to include the other side of the argument in your essay. It is essential to consider different perspectives on the problem. You can find numerous examples of persuasive papers in a free essay database . Not only will it serve as a sample, but can act as a source of writing prompts, too.

What is a writing prompt?

A writing prompt is a short passage that describes an idea for an essay, report, article, or some other piece of writing. It can be as short as one sentence, although it is usually more elaborate.

Some prompts can be presented in the form of an image. The most crucial thing is that they give a clear understanding of the topic.

How does a persuasive writing prompt look like?

The main goal of persuasive writing is to convince the reader that your side of an argument is the most legitimate one. Unlike in expository or descriptive writing, persuasive essay prompts express the duality of a dispute.

Persuasive letter prompts should be pertinent to the audience’s concerns. A prompt should ultimately convey your stance on the subject. Use words like convince , persuade , and why . Avoid using how in a persuasive essay prompt as it distracts from the purpose of such writing.

💡 How to Write a Persuasive Essay Using a Prompt?

Persuasive writing prompts help produce a good quality essay. Here is a list of things you should do to write an essay using a prompt:

• Read it and learn what issue the prompt states. What should you elaborate on? Look out for words that you find especially important or problematic.
• Understand what the prompt wants you to do. See whether you should discuss causes and effects or your opinion. In the case of persuasive writing prompt, it asks you to convince your reader in something. In what? Should you discuss both sides of an argument or state your opinion immediately?
• Divide the prompt. Look deeper into what it’s saying. Write down your initial thoughts on the subject.
• Compose a thesis statement . Outline the question or the situation the prompt states and elaborate on it in one topic sentence.
• Write arguments and supporting evidence. Dedicate one body paragraph to describing the opposing argument. Remember to use transition words to ensure good writing flow.
• Revise if you have time for it. Check with the prompt not to miss anything. That’s why writing drafts is always a good idea. This way, you can change your text without making a mess out of your paper.

⭐ 12 Persuasive Writing Prompts for High School

• Cooking as art — a delicate craft.
• 4-Day work week.
• Facebook vs. Instagram: visual design.
• Winter holidays — a time for friends.
• Is living in a village stressful?
• Beef production.
• Is kindergarten education importnat?
• Hobby as a job is a bad idea.
• High school students and independence.
• Allowance for kids: how much?
• Reptiles as pets — a lifelong commitment.
• Outside classes and fresh air benefits.

✔ 50 Persuasive Essay Writing Prompts

If you have trouble coming up with ideas for writing a persuasive essay, here is our prompts list. Whether you’re in school or college, we’re sure here you’ll find a topic that interests you!

🧒 Persuasive Writing Prompts for Elementary Students

• Your parents should go to bed at 9 pm every day. They say that it’s your time to fall asleep, but why? This way, they get to have a good night’s rest to feel energized the next morning. And your parents need it as their jobs are tedious and stressful. While you would like to have more spare time before going to bed. Persuade your parents that going to bed at 9 pm is perfect for them, not for you.
• We should stop wearing a uniform to school. If not every day, at least once a week, students should be allowed to wear casual clothes to school. Discuss why it is a fun and useful initiative.
• You need to move to another country for a year. Explain why you think that studying abroad is essential for you. Which country would you pick and why? Discuss what made you choose this country.
• Every child needs a pet. Some parents don’t allow animals at home. Explain why it is vital to have a pet in a family. Convince that a pet of your choice is the perfect option for any kid.
• Pupils should select their seats in the class . Your teacher always tells you where to sit in class. Would it be better if you get to pick your place? What is your opinion on that?
• Playing music is an educating activity that is crucial for child development. What musical instrument is the most fun to play? Convince your reader that the music instrument of your choice is the best one.
• The summer break has to be longer. Do you believe the summer holidays are long or short? Is it enough for you to get rest and find the strength to start a new term? Convince your reader that your point of view is the right one.
• The ability to read people’s minds in both the worst and best superpower. Imagine that you get to have this superpower. What are its advantages and disadvantages? When can you use it? Is it ethical? Discuss your opinion in your essay.
• Pupils should select their tutors. In school, you don’t get to choose your teacher. Would it be better if you could? Can students change teachers based on their personal preferences? Discuss why or why not.
• We should manage our budget from an early age. Do your parents give you pocket money? Well, they’re better to start. Some parents think they should give their kids pocket money even if they misbehaved. Others wouldn’t give allowance to their children if they did something wrong. What position do you think is fairer, and why?

🎒 Persuasive Writing Prompts for Middle School Students

• Tutors should wear uniforms to schools, just like students do. Imagine there is an initiative that wants teachers to do so. Some people believe it is a sign of equality and professional attire. Others think that just a formal dress code is enough. What is your opinion on this?
• Every school has to initiate school trips. Some individuals think they are disruptive to the study process. Other people claim that such trips unite students and are an essential part of education. What do you think? Explain your point of view and why it is the right one.
• Students should learn from famous people from time to time. There is an opportunity for one famous person to come to your school with a motivational speech. Who would you want to come, and why? Discuss why your school can benefit if a celebrity of your choice gives a speech there.,
• Single-sex schools are better than mixed ones. Do you agree or disagree? Why or why not? Talk about your point of view using convincing argumentation.
• Some individuals should lack money. What’s better: enough money to get by or too much money and more problems? Some think that too much money makes you forget about more straightforward and essential things in life. Yes, cash gives more opportunities, but people tend to strive for more money than necessary. What’s the point of millionaires in the 21st century? What is your opinion on this?
• Fast food damages children’s health and should be excluded from the school meal plan. Do you agree or disagree? What are some benefits of having fast food as a meal option at school? Discuss which opinion is more legitimate.
• Educational institutions have to support the arts and sciences more. Imagine there is a new building opening up in your school. The school administration hasn’t decided what is going to be there. It could be an art studio, a new sports center, or a computer class. Explain why it should belong to the arts and sciences. Talk about how such disciplines motivate students to evolve.
• We should study for four days a week. There is a law that considers implementing a more extended weekend. Do you think three days would be too much? Why or why not? Support your point of view with thoughtful arguments.

• Teachers should be required to turn off their mobiles during the classes. You can’t use your phone during the course (or at school). It’s a law in various educational institutions and for obvious reasons. Should teachers be prohibited from using their phones as well? Is it fair?
• It is better to have PE lessons as the first classes of the day. Some people think it is an excellent way to kickstart the day. Others believe that students will be physically tired to carry on with other classes. Which opinion is the right one?
• Plagiarism and cheating should be punished more strictly. Copying others’ works or using crib notes in class is strictly prohibited, yet it happens. Should schools implement more measures to ensure there is no cheating? How can they work?
• Students should select their courses according to their performance. Some people are better at science, while others excel at arts. Would it be better if we were allowed only to study things we are naturally good at? Why or why not? Convince your reader that your opinion is valid.
• You shouldn’t eat in class. Teachers generally think that it interrupts the lesson and distracts other students. At the same time, eating a snack can help you concentrate better and stay energized. Discuss your opinion on this in your essay.
• There should be mixed sports teams at school. Girls often like to play the same sports as boys. Should schools let them play in the same groups? Why or why not? Support your opinion with argumentation.
• Teachers should treat every student equally. It seems like an obvious thing, but the reality is often different. What would you do to make sure everyone is respected? Why?

🖊 Persuasive Writing Prompts for High School Students

• In the US, the 18-year-olds should be allowed to drink alcohol. In the country, driving is permitted after age 16, while drinking becomes legal after 21. How fair are these age thresholds? Statistics show that countries with integrated drinking culture (like France or Italy) have lower alcoholism rates. Would it be better to bring the legal drinking age down to 18? Discuss why or why not, using supportive argumentation.
• The “book of your choice” is fantastic, and here is why. Write a persuasive essay explaining why your favorite book deserves attention. Convince your audience it is worth reading it.
• Time management skill is vital for a successful adult life. It’s what you acquire in school and use for a job. Why is being organized so important? And why should you learn this already in school? Talk about your opinion on this subject.
• What’s more important in school – discipline or an ability to self-express? Some think that you come to school to get knowledge and acquire social skills. However, some students thrive in a less harsh environment. Discuss your point of view and why it is valid.
• Educational institutions should implement anti-bullying policies. School authorities should intervene if a student is bullied by other students, even outside of school. Do you agree or disagree? Convince your reader that your opinion is the most legitimate.

• Parents shouldn’t raise their children the same way they’ve been raised. Some people think there are universal values and principles that parents should teach their kids. While this is true, times change tremendously as generations grow up. What do you think is more just? Discuss your point of view in your essay.
• Your neighborhood requires a renovation. Imagine city authorities are planning on improving your area. What would you change in particular, and why? Write an essay using the appropriate argumentation.
• The importance of community is overrated. Some people are naturally more outgoing and thrive in such environments. Others often feel pressured and may feel out of place. Talk about your opinion on that subject.
• Are fictional books useless? Some people believe fiction improves imagination and teaches empathy. Others consider it a waste of time since there is no actual value in it. Which stance is more valid?
• Life is fair because it is unfair to everyone. Do you think this statement is true? Discuss the issue of class privilege. Do you think modern society gives everyone equal opportunities? Why or why not?
• Community service should be mandatory for high school students. Do you agree or disagree? What kind of activities would be included? Discuss your point of view in your essay.
• Classic literature should be an integral part of the high school curriculum. Should students be required to read old texts like Homer’s Odyssey or Shakespeare’s tragedies? Why or why not?
• You can make a career out of a hobby. True or not? Pick your side of an argument and convince a reader it’s valid.
• It would be better if all countries in the world switched to one currency. There are many aspects to consider when talking about this argument. Which side of it would you support? Why?
• Safety on school property should be a primary concern. Some institutions offer inefficient security services, which can result in tragedies. They may lack funds to ensure their students are safe. Should the government prioritize these issues? Discuss your opinion on this.

🎓 Persuasive Writing Prompts for College Students

• Abortions should be legal in all US states. Some religious communities are vehemently opposed to abortions. People with more liberal beliefs claim that it should be a mother’s personal choice. Discuss your opinion in an essay.
• The military should be voluntary. Military service is a civic duty is some countries. Should it be obligatory everywhere? Why or why not? Persuade your reader that your opinion is the most legitimate.
• Veganism and vegetarianism should become a new norm. They start to gain popularity in Western society. Some people consider it beneficial for health and the environment. Others switch to these diets because good meat is often too pricey. What are the real advantages? Or are they a myth? Discuss your opinion.
• The education system in the Western world has become outdated. Do you agree or disagree? What should be changed to make it more suitable for modern times?
• Your parents shouldn’t be your buddies. What’s better: a parent who is your mentor or best friend? Choose your stance on the subject and defend it using appropriate reasoning.
• Soft skills are more important than hard skills. It is thought that employers often prioritize your personal skills over professional ones at first. Do you think this is the right position? Express your opinion and support it with facts.

• Social media is a major frustrating factor in the lives of many people. Have you ever gotten FOMO looking at other’s picture-perfect lives? Why is it so easy to succumb to this illusion of ideal life? Discuss your opinion on the subject and support your point of view with pertinent facts.
• Democracy has proven to be the most sustainable governmental form. Do you agree or disagree with this statement? Express your opinion and use relevant argumentation in your essay.
• United Nations have become inefficient over time. There is an opinion that the UN does not function properly anymore. Would you agree with this statement?
• Are genderless pronouns a good idea? They have become a crucial tool for transgender and genderfluid people to express their identity. Or does society overthink about words instead of actions? Do you agree or disagree?

💯 Persuasive Essay Writing Topics

If you feel more confident and inspired after reading our prompts list, check out some persuasive writing topics!

🎤 Persuasive writing: Music

• Hip-hop music objectifies women .
• Jazz does not exist anymore.
• Music festivals involve too many drugs.
• Classical music is the most sophisticated genre.
• The music culture of other societies does not get enough attention because of Western dominance .
• Musical therapy is not efficient.
• Patriotic songs can have a stimulating effect on people.
• Listening to music can increase one’s productivity.
• Anyone can learn how to sing.
• Humanity cannot imagine itself without the art of music.
• Music is the most influential form of art.
• Rap should be considered a form of poetry .
• Jazz sounds the best at a live concert .
• A piano is the best musical instrument.
• All children should have musical training at school.
• Music can unite people from all over the world.
• Specific lyrics can trigger aggression in people.
• Queen is the most influential band in Western history.
• To some extent, all music reflects a creator’s personal experience.
• Is the bell ringer a musician?

🦙 Persuasive Writing: Animals

• Wild animals should not be kept in a zoo.
• Animal fights should be illegal.

• Hybrid animals are unnatural.
• Agricultural production puts endangered species at more significant risk .
• Slaughtering farm animals for food does not justify their killing .
• Animal hunts should be illegal everywhere.
• There is no better alternative than animal experimentation for some medicine.
• Exotic animals should not be kept as pets.
• Animals should not be treated as objects—they are meant to cohabitate with humans .
• Cow milk is terrible for human health.
• Dolphins are the most intelligent animals.
• Using animals for medical research is unethical.
• There are better alternatives than cosmetic testing on animals .
• Poaching has multiple adverse effects on the economy.
• Farming is a form of animal abuse .
• Zoos can help in preserving endangered animals.
• All makeup brands should switch to cruelty-free policies.
• The use of elephants in the entertainment industry can lead to their extinction .
• Children should be taught how to treat animals.
• A dog is the best animal companion for a human.

🌊 Persuasive Writing: Environment

• Governments should advocate for the use of renewable energy sources.
• Garbage recycling should be obligatory.
• Humanity should take rainforest conservation more seriously.
• Urban areas should implement environment-friendly design and policies .
• There is a connection between waste management and global warming.

• If proper measures are not taken, the loss of biodiversity in coral reefs will be devastating .
• Greta Thunberg is the voice of her generation . The girl’s letter to the UN was one of the most discussed events of 2019. Talk about why her call to enhance environmental protection is more than timely.
• Sustainable clothing is the best fashion trend in 2023.
• Poor farming technologies accelerate climate change .
• Water pollution will soon become a more significant issue than air pollution.
• Environmental conservation is an essential element of economic growth in developing countries .
• First-world countries should implement a carbon tax.
• It is impossible to decrease environmental pollution without severe damage to the world’s economy .
• Weather forecasts are too inaccurate.
• Climate change trends have made the risk of natural disasters worse.

🌽 Persuasive writing: Food

• Parents in America should take better care of their children’s diets . Childhood obesity is a growing concern in the US.
• Healthy eating is more important than exercise.
• Overeating junk food affects mental health.
• Restaurants should be transparent about the nutritional value of the food they serve.
• There is no harm in consuming GMOs .
• Addiction to sugar can be worse than drug addiction.
• The fast-food industry isn’t entirely responsible for consumers’ health . It is up to every individual to take care of their diet.
• Food is not just fuel; it’s a leisure experience .
• Schools must provide students with healthy food options.
• Intuitive eating is the best diet.
• The downsides of sugar substitutes aren’t thoroughly researched .
• Being underweight is more dangerous than being overweight.
• Social and psychological factors have a notable role in obesity development .
• Eating meat is bad for health.
• Food supplements are harmful.

🕹 Persuasive Writing: Video Games

• Violence in video games causes behavioral problems in kids .
• Board games will never go out of fashion.
• Playing computer games can develop one’s cognitive skills .
• Game addiction is a more prominent concern than most of us realize.
• Virtual reality can disrupt one’s social skills .
• Children should have limited access to certain video games.

• There is no place for gaming in education.
• Certain video games can be beneficial for human health and brains.
• Hunger Games should not have been turned into a franchise.
• Gaming will become the most popular leisure activity in 30 years.
• You can earn a fortune by playing online games.
• Video games have multiple adverse effects on children .
• Gaming is just a way to escape reality.
• First-person shooter games improve one’s reaction and reflexes.
• Playing video games too much affects one’s academic and life performance.

🔌 Persuasive Writing: Technology

• Siri is the best example of publicly available Artificial intelligence .
• Computer science classes at school should incorporate beginner-level software engineering.
• Internet is humanity’s greatest invention.
• E-learning in medicine is still too expensive .
• Nowadays, nobody’s personal data is protected.
• If World War III happens, it will be a war of modern technology and information, not nuclear power.
• Genetically modified organisms are science’s big mistake.
• Cloning should be illegal.
• Cell phone addiction will soon become humanity’s worst challenge.
• Cyberbullying leads to drug and alcohol abuse among the youth .
• Robots will never be able to replace humans .
• Technology can help individuals with learning disabilities .

• Drones are an invasion of privacy and should be illegal.
• Apple is the best technology brand on the market.
• Data mining is an essential part of every company’s marketing strategy .

Thank you for reading the article! Leave a comment below to let us know what you think. Share the page with friends who may find the persuasive writing prompts and topics useful.

🔗 References

• 15 Awesome Persuasive Writing Prompts: Thoughtful Learning, K-12
• 200 Prompts for Argumentative Writing: Michael Gonchar, The New York Times
• English II Persuasive Essay [10th grade]: Brianna Johnson, Trinity College
• Writing Prompt (Composition): Richard Nordquist, ThoughtCo
• What Is a Writing Prompt: Karen Frazier, LoveToKnow
• What Makes a Great Writing Prompt: Laura Davis, Kripalu
• Writing Prompts for Middle School: Holt McDougal Online
• Persuasive Essay Outline: Houston Community College Learning Web
• Tips To Write An Effective Persuasive Essay: Melissa Burns, The College Puzzle
• Counterargument: Gordon Harvey for the Writing Center at Harvard University
• Persuasive Essay: EssayInfo, Writing Guides
• Ten Timeless Persuasive Writing Techniques: Brian Clark, CopyBlogger
• 31 Powerful Persuasive Writing Techniques: Karri Stover, Writtent
• A CS Research Topic Generator or How To pick A Worthy Topic In 10 Seconds: Department of Computer Science, Purdue University
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What Is Persuasive Writing? (Complete Answer With Examples)

No matter what you do in life, you will probably find yourself needing to master persuasive writing.

What is persuasive writing?

Persuasive writing is a type of writing that is used to convince or persuade someone of something. It is often used in business and marketing contexts but can be used in any type of writing. Persuasive writing uses logical, emotional, and structural techniques to seek agreement and initiate change.

In this article, I will answer the most common questions related to “What is persuasive writing?”

What Is Persuasive Writing? (Detailed Answer)

Table of Contents

A more complete explanation of persuasive writing is that it is a type of writing that is used to try to change or influence the opinion of the reader.

It can be used in many different contexts, such as in business, politics, or marketing, but it can also be used in other types of writing, such as essays or articles.

These are the common characteristics of persuasive writing:

• Evidentiary support (facts, statistics, case studies, etc)
• Easy reading experience (transitions, word choice, etc)

In order to be persuasive, your writing must be well thought out, purposeful, and bookended with a strong introduction and conclusion.

Persuasive writing can be formal, informal, or even colloquial in style and tone.

As far as the point of view, you can use first-person, second-person, or third-person. No matter what point of view you use, keep the focus on the reader.

What Is the Purpose of Persuasive Writing?

The purpose of persuasive writing is to grab attention, compel readers to think differently, arouse emotions, challenge assumptions, facilitate agreement, change minds, and—ultimately—convince the reader to take a specific action.

For example, you can convince:

• Website visitors to sign up to your email newsletter
• Blog post readers to click on an affiliate link
• Your manager to allow you to work remotely
• Clients to buy your product or service
• A politician to fix a broken streetlight
• An artist to hire you as a ghostwriter for rappers
• A literary agent to represent your novel or book
• Your favorite writer to respond to your letter to an author
• Dissertation reviewers to give you higher marks
• Readers to positively comment on your Power Rangers Fan Fiction

3 Types of Persuasive Writing

The three major types of persuasive writing are ethos, pathos, and logos. In my opinion, the best persuasive writing includes all three.

Here are definitions and examples of all three types.

Ethos is the writer’s character or credibility.

In order to be persuasive, a writer must establish trust with the reader. One way to do this is by being transparent and honest about who you are and your credentials.

You can also build ethos by using credible sources, such as statistics, case studies, and expert opinions.

An example of ethos in persuasive writing is:

“As a lifelong resident of this community, I know the importance of keeping our streets clean. I urge you to vote in favor of the cleanup proposal.”

Pathos is the emotional appeal to the reader.

The persuasive writer must connect with the reader on an emotional level in order to convince others to agree with them.

You can use word choice, stories, and “emotional” language to trigger a guttural feeling response in readers.

Here is an example of pathos in persuasive writing:

“Please fix this streetlight. It’s been broken for weeks and it’s very unsafe. Our children play in this neighborhood and I’m worried about their safety.”

Logos is the logical appeal to the reader.

The persuasive writer must make a rational argument in order to be persuasive. You can use facts, statistics, and expert opinions to make your argument.

Here is an example of logos in persuasive writing:

“The national evidence shows that working remotely can increase productivity by up to 43%. My productivity is even higher at 47%. Please consider allowing me to work from home.”

13 Forms of Persuasive Writing

There are many forms of persuasive writing.

Here are 13 forms:

• Editorials —Opinion pieces that argue for or against a position.
• Letters to the Editor —Written responses to articles or editorials, often voicing an opinion.
• Print advertisements —Adversiting materials that try to sell a product or service.
• Sales letters —Written materials used to sell a product or service.
• Pamphlets —Flyers or brochures that promote a product, service, or cause.
• Songs —Emotional music-based lyrics to inspire unity and action.
• Social media postings —Tweets, posts, and pins that try to create agreement.
• Speeches —Presentations given before an audience in order to persuade them of an idea or course of action.
• Treatments —Proposals made to individuals or groups in order to influence them.
• Websites —Pages or sites that attempt to persuade the reader to take a desired action.
• Poems —Verses that try to convince the reader to believe in a certain idea or course of action.
• Email marketing —Messages that try to convince the recipient to buy a product or service.
• Personal essays —Narratives that argue for or against a position.

Related: Best AI Essay Writer (Tested & Solved)

What Is Persuasive Writing? (Examples)

One of the best ways to learn persuasive writing is to read actual examples.

Here are 5 persuasive writing examples to answer that question.

Example 1: Editorial on Car Accidents at an Intersection

It’s time for the city to take action and stop car accidents from happening at an intersection. There have been too many accidents at this intersection, and it’s only a matter of time before someone is killed.

The city needs to install a traffic light or stop sign to help control the flow of traffic.

This will help to prevent accidents from happening, and it will also make the intersection safer for pedestrians.

Example #2: Essay on Changing the School Mascot

The school should consider changing its mascot. There are many reasons why this is a good idea.

One reason is that the current mascot is offensive to some people.

Another reason is that the mascot doesn’t reflect the diversity of the school’s student body.

Changing the mascot would be a symbolic gesture that shows that the school values all of its students.

Example 3: Letter to the Editor about Gun Control

I am writing in support of gun control. I believe that we need stricter gun laws to prevent mass shootings from happening.

The current laws are not working, and we need to take action to make our schools and public places safer.

I urge you to join me in supporting gun control. It’s time for us to take a stand and make our voices heard.

Example 4: Advertisement for a Credit Card

Looking for a credit card that offers low-interest rates and no annual fees? Look no further!

Our credit card has everything you need and more. It offers 0% APR on purchases and balance transfers, and no annual fees.

Apply today and get started on your path to financial freedom!

Example 5: Email to Teacher to Allow Extra Credit for Class Participation

Hi Mrs. Jones,

I was wondering if I could get some extra credit for class participation. I have been trying to participate more in class, and I think it has improved my grades and helped the entire class feel more motivated.

Is there any way that I could get an extra point or two for my participation grade?

Thank you for your time and consideration!

What Is Persuasive Writing? (Famous Examples)

Here are a few famous examples of persuasive writing:

• Letter from Birmingham Jail by Martin Luther King Jr.
• Tilbury Speech by Queen Elizabeth I
• Common Sense by Thomas Paine
• Ain’t I A Woman by Sojourner Truth
• Declaration of Rights of the Women of the United States by Susan B. Anthony

What Is Persuasive Writing? (The Parts)

Persuasive writing is made up of several parts. To truly answer the question, “What is persuasive writing?” it’s helpful to understand these various parts.

Let’s explore the following four persuasive writing terms:

• Counterargument
• Call to action

What Is a Hook in Persuasive Writing?

A hook in persuasive writing is a technique that writers use to capture the reader’s attention. It’s a way to get the reader interested in what you have to say.

There are many different types of hooks, but some of the most common include:

Here is a good example of a hook in persuasive writing:

“Birth control is not about birth, it’s about control.”—Anonymous

This quotation is a good hook because it is provocative and makes the reader think. It gets them interested in the topic of birth control and makes them want to read more.

What Is a Claim in Persuasive Writing?

A claim in persuasive writing is a statement that you make to support your argument. It is your position on the topic that you are discussing.

Your claim should be clear, concise, and easy to understand. You should also be able to back it up with evidence.

Here is an example of a claim:

“Donating to Clean Water International will save thousands of innocent lives.”

What Is a Counterargument in Persuasive Writing?

A counterargument in persuasive writing is a statement that opposes your position.

It is an argument that the other person could make against you.

You should be prepared to address any counterarguments that the other person might raise. This will help you to strengthen your argument and convince the other person of your position.

Here is an example of a counterargument:

“Donating to Clean Water International is not a sustainable solution.”

What Is a Call to Action in Persuasive Writing?

A call to action is a request that the reader takes some specific action. It is a plea for the reader to help you achieve your goal.

Your call to action should be clear, specific, and actionable. You should also make it easy for the reader to take action.

Here is an example of a call to action:

“Please donate to Clean Water International today to help save thousands of lives tomorrow.”

Persuasive Writing Techniques & Tips

When writing to change hearts and minds, there are techniques and tips you can use to maximize your results.

Apply these proven persuasive writing techniques:

• Reframing —Presenting the issue in a different light.
• Framing —Using specific language to create a particular impression.
• Bandwagoning —Emphasizing that many people support your position.
• Pathos, Logos, & Ethos —Appealing to the reader’s emotions, logic, and association with authority.
• Figurative language —using creative language to make your argument more impactful (stories, analogies, similies, etc).
• Repetition —Using the same words or phrases to convince the reader. Repeating your claim.
• Language patterns —The artful use of phrases to subtely shift a reader’s thinking.
• Rhetorical questions —Asking the reader a question that forces them to think about the issue.
• Speak directly to the reader —Making a direct appeal to the reader.

When using these techniques, it’s important to be aware of your readers and their interests.

Tailor your message to match their needs, hopes, fears, and belief systems.

What Is a Persuassive Writing Map?

A persuasive writing map is a way to structure and organize your argument.

Here is a persuasive writing map that works well for me:

• Start with a strong and clear claim.
• State your reasons for supporting that claim.
• Include supportive evidence.
• Sprinkle in persuassive techniques.
• Address any counterarguments that the other person might raise.
• Finish with a short and simple call to action.

Using a persuasive writing map can help you stay on track and make sure that your argument is clear and easy to follow.

It can also help you to be more persuasive by addressing the other person’s interests and concerns in the most compelling way.

A persuasive writing map is also known as a persuasive writing outline.

How Is Persuasive Writing Different than Other Forms of Writing?

Persuasive writing is easy to confuse with different types of writing.

Many people ask me how persuasive writing is different from:

• Argumentative writing
• Expository writing
• Informational writing

Persuasive Writing vs. Argumentative Writing

Argumentative writing is a type of persuasive writing. It is a more formal type of writing that mainly uses evidence to support your position.

The big difference is that argumentative writing is based more on logic and reason.

Persuasive writing usually relies heavily on emotion-laden opinions.

Expository Writing vs. Persuasive Writing

Expository writing is a type of informative writing.

It is a less formal type of writing that explains a topic or idea.

The main difference between expository writing and persuasive writing is that persuasive writing attempts to convince the reader to take a specific action.

Informational Writing vs. Persuasive Writing

Informational writing is a type of non-fiction writing. It is a formal type of writing that provides information about a topic or idea.

Persuasive writing might inform but its main goal is to change thinking, feeling, and behavior.

Persuasive Writing vs. Narrative Writing

Narrative writing is a type of creative writing.

It tells a story and uses the writer’s own experiences to support the story.

The main difference between persuasive writing and narrative writing is that persuasive writing is non-fiction and uses evidence to support the argument, while narrative writing is fiction and does not have to be true.

However, narrative writing can include elements of persuasive writing.

Persuasive Writing vs. Technical Writing

Technical writing is a type of informative writing. It is a formal type of writing that provides information about a technical topic or idea.

Both types of writing are nonfiction.

One major difference is that technical writing is usually written for people who are already familiar with the general topic, while persuasive writing might be written for people who are not as familiar with the topic.

Technical writing also includes step-by-step guides on how to perform a specific task.

What Is Persuasive Writing for Kids?

Many kids start to learn persuasive writing in first or second grade.

As kids get older, their teachers give them more challenging persuasive writing assignments.

In high school and college, students often write persuasive essays, speeches, and arguments.

Here is a short video that goes over persuasive writing for kids:

What Is a Persuasive Writing Anchor Chart?

A persuasive writing anchor chart is a visual tool that helps younger students learn and remember the key elements of persuasive writing.

It typically includes:

• The 5 W’s (who, what, when, where, why)
• The 3 C’s (claim, clear evidence, clever reasoning)
• How to Appeal to Emotions
• How to Appeal to Logic
• How to use Persuassive Devices

A persuasive writing anchor chart might also give students sentence starters to help jog their creativity.

It serves as a kind of “Mad Lib” or “fill in the blank” template for students.

Why Is Persuasive Writing Important?

Persuasive writing is important because it can be used in so many different contexts.

It’s a great way to get your point of view across or to convince someone to do something. Additionally, persuasive writing is an essential skill for business and marketing.

If you know how to write persuasively, you can write better resumes and cover letters.

That can get you a better job— with more pay.

If you sell anything (and, let’s be honest, we ALL sell something), you can attract more clients. You can also convert more clients into customers.

In school, you can get better grades. As an employee, you can foster better teamwork and move people to action.

Persuasive writing can also convince funders to give money to worthwhile causes, such as feeding children or bringing clean water to people in need.

In short, persuasive writing can make the world a better place for all of us to live.

Can You Use Persuasive Writing in Any Type of Writing?

Yes, persuasive writing can be used in any type of writing. However, it is often most effective when it is used in business or marketing contexts, where the goal is to change or influence the opinion of the reader.

You can apply persuasive writing tips and techniques to:

• School assignments (reports, essays)
• Nonfiction books
• Grant proposals
• Reviews (movies, books, products, etc)
• Blog posts and articles
• Love letters
• Writing a Dungeons and Dragons book
• Internal newsletter
• Affiliate marketing
• And much more!

What Are Some Tips for Writing Persuasively?

Here are some good tips for writing persuasively:

• Know your audience : In order to be persuasive, you must understand who you are trying to persuade.
• Start with a strong claim: In order to be persuasive, you must make a strong argument that is not easily deconstructed or debunked.
• Support your claim with evidence : This is where the rubber meets the road. You must back up your argument with facts, data, and expert testimony (if applicable).
• Use deep reasoning to explain the evidence: Once you have presented your evidence, you must then explain why it supports your argument.
• Make an emotional appeal: People are often persuaded more by emotion than logic. You can use powerful words and images to create an emotional response in your reader.
• Be succinct: Don’t ramble on and on. Get to the point and make your argument understandable by everyone.

Persuasive Writing Topics

There are an almost unlimited number of persuasive writing topics. Below you’ll find a few ideas to spark your own creativity.

Here is a list of possible persuasive writing topics to consider:

• Education: Should college be free?
• Dating: Is it bad to give up on dating and relationship?
• Prosperity: How to achieve financial prosperity
• Politics: Is it time for a new political party?
• Lifestyle: Veganism – pros and cons
• Environment: Should we all become vegetarians?
• Morality: Abortion – is it right or wrong?
• Art: Books are better than TV
• Texting: Do guys like good morning texts?
• Science: Is cloning moral?
• Technology: AI will one day take over the world
• Food: Is our food killing us?
• Energy: Should we all live off grid?
• Health: Is organic food better for you?
• Pets: Should exotic animals be kept as pets?
• Transport: The rise of the electric car
• Religion: Is there a God?
• Parenting: Raising a child in the internet age
• Gaming: Can a DM cheat at D&D?

Best Persuassive Writing Tools and Resources

I’ve been writing persuasively for over 20 years.

Here are my favorite persuasive writing tools and resources:

If you only try one tool, I highly recommend Jasper AI (formally known as Jarvis and Conversion.ai).

I use Jasper every day to automatically generate thousands of original words for persuasive writing, blog posts, contracts, and more.

Final Thoughts: What Is Persuasive Writing?

The next step in learning persuasive writing is lots of practice. You’ll get better the more you do it.

There are a ton of helpful articles on this site about how to write better.

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Persuasive Essay Guide

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Are you looking to improve your persuasive writing skills?

One of the best ways to do that is by reading persuasive essay examples. These examples can show you how to structure your arguments effectively.

But finding good examples can be a challenge. Don't worry, though – we've gathered some helpful persuasive essays for you right here!

So, if you're in search of persuasive essay examples to help you write your own, you're in the right place. 

Keep reading this blog to explore various examples

• 1. Persuasive Essay Examples For Students
• 2. Persuasive Essay Examples for Different Formats
• 3. Persuasive Essay Outline Examples
• 4. Persuasive Essay Format Example
• 5. How to Write A Persuasive Essay With Examples
• 6. How to End a Persuasive Essay Examples
• 7. Catchy Persuasive Essay Topics

Persuasive Essay Examples For Students

A persuasive essay aims to convince the reader of the author’s point of view. 

To find the right path for your essay, it's helpful to go through some examples. Similarly, good essay examples also help to avoid any potential pitfalls and offer clear information to the readers to adopt. 

Here are some persuasive essay examples pdf:

3rd-grade Persuasive Essay Example

4th-grade Persuasive Essay Example

Persuasive Essay Example 5th-grade pdf

Persuasive Essay Examples for 6th Grade pdf

7th-grade Persuasive Essay Example

8th-grade Persuasive Essay Example

Persuasive Essay Examples Grade 10

11th-grade Persuasive Essay Example

Persuasive Writing Example For Kids

Persuasive Essay Examples High School

The following are good persuasive essay examples for high school. Having a look at them will help you understand better.

High-school Persuasive Essay Example

Examples of Persuasive Essay in Everyday Life

Persuasive Essay Examples for Middle School

Check out these persuasive essay examples for middle school to get a comprehensive idea of the format structure. 

Persuasive Essay Examples Middle School

Short Persuasive Essay Example

Persuasive Essay Examples for College Students

Essay writing at the college level becomes more difficult and complicated. We have provided you with top-notch college persuasive and argumentative essay examples here.

Read them to understand the essay writing process easily. 

Persuasive Essay Examples College

Higher English Persuasive Essay Example

Persuasive Essay About Smoking

Argumentative and Persuasive Examples

Persuasive Essay Examples For University

It becomes even more challenging to draft a perfect essay at the university level. Have a look at the below examples of a persuasive essay to get an idea of writing one.

University Persuasive Essay Example

5 Paragraph Persuasive Essay Example

Persuasive Essay Examples for Different Formats

A persuasive essay can be written in several formats. For instance, you can write the usual 5-paragraph essay, or even something longer or shorter.

Below are a few sample essays in various common formats.

Persuasive Essay Examples 5 Paragraph

Persuasive Essay Examples 3 Paragraph

Short Persuasive Essay Examples

These examples tell you how to remain convincing and persuasive regardless of the essay format you use.

Persuasive Essay Outline Examples

Creating an impressive outline is the most important step for writing a persuasive essay. It helps to organize thoughts and make the writing process easier.

 A standard outline consists of the following sections.

• Introduction
• Body Paragraphs

Have a look at the following persuasive essay outline template examples.

Persuasive Essay Outline

Persuasive Essay Template

Persuasive Essay Format Example

A persuasive essay outline is bound to follow a specific format and structure. The main elements of a persuasive essay format are as follows.

• Font: Times New Roman, Georgia, or Arial
• Font Size: 16pt for the headlines and 12pt for the rest of the text
• Alignment: Justified
• Spacing: Double spacing
• Word Count: It usually contains 500 to 2000 words

How to Write A Persuasive Essay With Examples

Planning an essay before starting writing is essential to produce an organized and structured writing piece. So, it is better to understand the concept beforehand to impress your instructor.  

The below example will show a good starting to an essay.

A Good Start for a Persuasive Essay - Short Example

How to Start a Persuasive Essay Examples

The introduction is the first part of an essay and your first chance to grab the reader's attention. It should clearly state the essay's purpose and give the reader a clear idea of what to expect.

A compelling persuasive essay introduction must have the following elements.

• Hook statement + topic
• A strong thesis statement
• Your arguments

Here are some examples of persuasive essay introductions to help you make a compelling start:

Introduction Persuasive Essay Example

Persuasive Essay Thesis Statement Examples

Persuasive Essay Hook Examples

How to End a Persuasive Essay Examples

Just like the introduction, the conclusion of the persuasive essay is equally important. It is considered as the last impression of your writing piece to the audience.

A good conclusion paragraph must include the following aspects.

• Restate the thesis statement or hypothesis
• Summarize the key arguments
• Avoid being obvious
• Include a call to action

Have a look at the document to explore the sample conclusions of a persuasive essay.

Conclusion Persuasive Essay Examples

Catchy Persuasive Essay Topics

Now that you have read some good examples, it's time to write your own persuasive essay.

But what should you write about? You can write persuasive essays about any topic, from business and online education to controversial topics like abortion , gun control , and more.

Here is a list of ten persuasive essay topics that you can use to grab your reader's attention and make them think:

• Should the government increase taxes to fund public health initiatives?
• Is the current education system effective in preparing students for college and the workplace?
• Should there be tighter gun control laws?
• Should schools have uniforms or a dress code?
• Are standardized tests an accurate measure of student performance?
• Should students be required to take physical education courses?
• Is undocumented immigration a legitimate cause for concern in the United States?
• Is affirmative action still necessary in today’s society?
• How much, if any, regulation should there be on technology companies?
• Is the death penalty an appropriate form of punishment for serious crimes?

Check out two examples on similar topics:

Political Persuasive Essay Examples

Persuasive Essay Examples About Life

Need more topic ideas? Check out our extensive list of unique persuasive essay topics and get started!

But if you're still feeling stuck, don't worry. Our persuasive essay writing service is here to the rescue!

Our experienced writers specialize in creating top-notch essays on a wide range of topics. Whether it's a challenging persuasive essay or any other type, we've got you covered.

Take advantage of our reliable essay writing service today!

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Persuasive Writing: 20 Examples, 10 Analyses and Various Teaching Resources

Persuasive writing has long since played into our everyday lives, influencing our decisions on tasks as minor as selecting a shampoo product and as significant as voting for the president. If we look closely, examples of persuasive writing exist everywhere.

Enlist the help of an Engram's Paraphraser to enhance the clarity and eloquence of your writing, as persuasive writing only works with high-quality writing.

And rightfully so, people view persuasive writing as an important factor in their choices. In a study by Manifest, it was found out that " 50% of a group of people said a company's slogan is the brand element that helps them understand the company's purpose the most, [as opposed to] the company's name (13%). "

So, how can we write persuasively and influence decisions? Let's start with the basics. For one to become a good writer, one should read examples of good writing. Hence, if one wants to be a persuasive writer, one should read more examples of persuasive essays and speeches.

In this blog post, we provide famous examples of persuasive writing, analyze each one, and offer a variety of resources that can help improve your persuasive writing skills or that can be given to students in a persuasive writing class.

Table of content

What is persuasive writing, what are the ten most famous examples of persuasive writing, persuasive speech examples, persuasive essay examples, persuasive writing techniques.

• How to start a persuasive essay

Grading rubrics

Persuasive writing is a form of writing in which the writer aims to convince the audience to take a certain viewpoint. Persuasive writing employs logical reasoning (logos), evidence (ethos), emotional appeal (pathos), and other specific types of persuasion techniques to influence the audience.

We will divulge a later section on the different techniques of persuasive writing.

The following are the ten most famous examples of persuasive writing throughout history. We show excerpts from these persuasive writing examples and analyze the persuasive writing techniques in each specific excerpt.

"I have a dream that one day this nation will rise up and live out the true meaning of its creed: 'We hold these truths to be self-evident, that all men are created equal.' I have a dream that one day on the red hills of Georgia, the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.” - Martin Luther King Jr.

It is no surprise that the first persuasive writing example is the “I Have a Dream” speech by Martin Luther King Jr.

In this particular excerpt, Martin Luther King incorporates pathos and strong imagery to persuade the audience to rise against the wrongs of racial discrimination.

The imagery of “slavery,” “brotherhood,” and “hills” evoke strong visuals of hardship, but also a future in which these unjustified sufferings will soon be replaced with higher ideals of equality and unity.

"Society in every state is a blessing, but Government, even in its best state, is but a necessary evil; in its worst state an intolerable one: for when we suffer, or are exposed to the same miseries BY A GOVERNMENT, which we might expect in a country WITHOUT GOVERNMENT, our calamity is heightened by reflecting that we furnish the means by which we suffer.” - Thomas Pain

The second persuasive writing example is Thomas Paine's pamphlet "Common Sense," which was published in 1776 during the American Revolution.

In this example, Paine uses logos and emotive language to demonstrate that America would be better off without British rule. He uses rational reasoning by saying that the country is no different with a government than without one. When people realize this, they will be overwhelmed with anguish, as they know that they are paying for their suffering.

He uses language such as "calamity" and "evil" to emphasize the uselessness of British rule on the American colonies. This extreme language heightens the feelings of mistrust towards the British government among the American colonists.

"Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal. Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this.” - Abraham Lincoln

Abraham Lincoln’s “Gettysburg Address” speech is the third persuasive writing example.

The speech was delivered during the American Civil War to appeal to the audience's patriotism by honoring the fallen Union soldiers in the Battle of Gettysburg and reaffirming the American ideals of national unity and freedom.

This particular excerpt uses logos with a rhetorical question: "Whether that nation, or any nation so conceived and so dedicated, can long endure." This question challenges the audience to think of the war's purpose, the importance of the nation's ideals, and a nation's endurance.

"Along the shores of the sea, there were many blossoms: the leaves of the bayberry shone with a deep glossy green, and the plumes of the goldenrod were bright against the blue water, but the bees that had once hummed among the blossoms were gone. Their hives, hidden under the eaves of deserted buildings or standing in fields grown up in brambles, were silent. The poison had passed on, but the bees had not returned. As for the few survivors, where could they go in search of food? Into what empty fields could they descend, since the flowering grasses no longer grew?" - Rachel Carson

The fourth persuasive writing example is the “Silent Spring” speech by Rachel Carson.

Carson wrote this book to urge for a reevaluation of pesticide use and for governments and people to take proactive and responsible actions to protect the environment. Rachel Carson uses vivid imagery in this speech. She depicts idyllic images of nature to emphasize that nature is fragile, beautiful, and thus worth safeguarding. She wants people to feel a sense of responsibility to not poison but to protect nature’s delicate splendor for future generations.

“Even though large tracts of Europe and many old and famous States have fallen or may fall into the grip of the Gestapo and all the odious apparatus of Nazi rule, we shall not flag or fail. We shall go on to the end. We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be. We shall fight on the beaches, landing grounds, in fields and in the streets, we shall fight in the hills; we shall never surrender.” - Winston Churchill

Winston Churchill’s “We Shall Fight on the Beaches” speech is our fifth persuasive writing example. It was delivered in 1940 during World War 2 to rally the British people to resist Nazi aggression.

Churchill uses anaphora and the pronoun "we" to urge for a unified call to action. Anaphora is a rhetorical device that involves the repetition of a word or phrase at the beginning of a sentence. He repeatedly says "We shall fight," prompting people into action and to "fight" for what is right.

"The God that holds you over the pit of hell, much as one holds a spider, or some loathsome insect over the fire, abhors you, and is dreadfully provoked; his wrath towards you burns like fire; he looks upon you as worthy of nothing else, but to be cast into the fire; he is of purer eyes than to bear to have you in his sight; you are ten thousand times more abominable in his eyes, than the most hateful venomous serpent is in ours." - Jonathan Edwards

Our sixth persuasive writing example is Jonathan Edwards's "Sinners in the Hands of an Angry God."

Jonathan uses images of a "spider," a "loathsome insect," and a "pit of hell" to cast the sinners and hell in a repulsive light. He is trying to persuade the audience to always act dutifully towards God, as God will be the one to grant salvation and show kindness.

"Is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty, or give me death!"- Patrick Henry

The seventh persuasive writing example is “Give Me Liberty or Give Me Death!” by Patrick Henry .

This speech starts with a rhetorical question: "Is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery?" This rhetorical question directly engages the audience, making them ponder whether life is truly sweet if slavery is the price to pay for it. It appeals to our rationality; hence, it employs a technique known as logos.

He also appeals to authority by incorporating "God" into his cry for what is right. By adding a religious figure such as God, he is validating his claims in a moral light.

"That on the first day of January, in the year of our Lord one thousand eight hundred and sixty-three, all persons held as slaves within any State or designated part of a State, the people whereof shall then be in rebellion against the United States, shall be then, thenceforward, and forever free..."- Abraham Lincoln

Abraham Lincoln's "Emancipation Proclamation" is an executive order rather than a piece of persuasive writing, but the order uses a lot of persuasive writing techniques to promote the abolition of slavery.

Lincoln used logos to legally justify his decision as the Commander-in-Chief of the United States to abolish slavery. He also purposefully states the number "one thousand eight hundred and sixty-three" to make his writing appear precise. This precision provides more impact as the writing seems clear and direct.

"We hold these truths to be self-evident: that all men and women are created equal; that they are endowed by their Creator with certain inalienable rights; that among these are life, liberty, and the pursuit of happiness; that to secure these rights governments are instituted, deriving their just powers from the consent of the governed." - Elizabeth Cady Stanton

"Declaration of Sentiments" by Elizabeth Cady Stanton is our ninth persuasive writing example.This speech persuades the audience to support the virtues of the women's rights movement.

In this particular excerpt, Stanton shows her authority by quoting from the Declaration of Independence. She uses the quote "all men and women are created equal" to emphasize that women are also deserving of rights because they are equal to men. This logical progression substantiates her claim both logically and legally.

“Yesterday, December 7th, 1941—a date which will live in infamy—the United States of America was suddenly and deliberately attacked by naval and air forces of the Empire of Japan. The United States was at peace with that nation, and, at the solicitation of Japan, was still in conversation with its government and its emperor looking toward the maintenance of peace in the Pacific.” - Franklin D. Roosevelt

“Day of Infamy” by Franklin D. Roosevelt is the last example of persuasive writing. In this speech, Roosevelt wanted to rile up the public to gain approval of his political response to the Pearl Harbor attack.

Roosevelt uses emotive language, such as "suddenly" and "deliberately attacked," to contrast the peaceful nature of the United States. This contrast highlights the inhumanity of Japan's attack on Pearl Harbor and the United States' innocence; the United States had been blindsided by Japan.

More persuasive writing examples

Here are ten other examples of persuasive writing. Now it's your turn. Use our infographics to analyze why these techniques have been noted in history as successful examples of persuasive writing.

"There are many people in the world who really don't understand, or say they don't, what is the great issue between the free world and the Communist world. Let them come to Berlin. There are some who say that Communism is the wave of the future. Let them come to Berlin. And there are some who say, in Europe and elsewhere, we can work with the Communists. Let them come to Berlin. And there are even a few who say that it is true that Communism is an evil system, but it permits us to make economic progress. Lass' sie nach Berlin kommen. Let them come to Berlin." - John F. Kennedy

"We welcome change and openness; for we believe that freedom and security go together, that the advance of human liberty can only strengthen the cause of world peace. There is one sign the Soviets can make that would be unmistakable, that would advance dramatically the cause of freedom and peace. General Secretary Gorbachev, if you seek peace, if you seek prosperity for the Soviet Union and Eastern Europe, if you seek liberalization, come here to this gate. Mr. Gorbachev, open this gate. Mr. Gorbachev, tear down this wall!" - Ronald Reagan

"I have done whatever I did, both as an individual and as a leader of my people, because of my experience in South Africa and my own proudly felt African background, and not because of what any outsider might have said. In my youth in the Transkei, I listened to the elders of my tribe telling stories of the old days. Amongst the tales they related to me were those of wars fought by our ancestors in defence of the fatherland. The names of Dingane and Bambatha, Hintsa and Makana, Squngthi and Dalasile, Moshoeshoe and Sekhukhuni, were praised as the glory of the entire African nation. I hoped then that life might offer me the opportunity to serve my people and make my own humble contribution to their freedom struggle. This is what has motivated me in all that I have done in relation to the charges made against me in this case." - Nelson Mandela

"It was we, the people; not we, the white male citizens; nor yet we, the male citizens; but we, the whole people, who formed the Union. And we formed it, not to give the blessings of liberty, but to secure them; not to the half of ourselves and the half of our posterity, but to the whole people—women as well as men. And it is downright mockery to talk to women of their enjoyment of the blessings of liberty while they are denied the use of the only means of securing them provided by this democratic-republican government—the ballot." - Susan B. Anthony

"Indifference is not a response. Indifference is not a beginning; it is an end. And, therefore, indifference is always the friend of the enemy, for it benefits the aggressor — never his victim, whose pain is magnified when he or she feels forgotten. The political prisoner in his cell, the hungry children, the homeless refugees — not to respond to their plight, not to relieve their solitude by offering them a spark of hope is to exile them from human memory. And in denying their humanity, we betray our own." - Elie Wiesel

"By a faction, I understand a number of citizens, whether amounting to a majority or a minority of the whole, who are united and actuated by some common impulse of passion, or of interest, adverse to the rights of other citizens, or to the permanent and aggregate interests of the community." - James Madison

"Well, children, where there is so much racket there must be something out of kilter. I think that 'twixt the negroes of the South and the women at the North, all talking about rights, the white men will be in a fix pretty soon. But what's all this here talking about? That man over there says that women need to be helped into carriages, and lifted over ditches, and to have the best place everywhere. Nobody ever helps me into carriages, or over mud-puddles, or gives me any best place! And ain't I a woman? Look at me! Look at my arm! I have ploughed and planted, and gathered into barns, and no man could head me! And ain't I a woman? I could work as much and eat as much as a man—when I could get it—and bear the lash as well! And ain't I a woman? I have borne thirteen children, and seen most all sold off to slavery, and when I cried out with my mother's grief, none but Jesus heard me! And ain't I a woman?" - Sojourner Truth

"What, to the American slave, is your 4th of July? I answer; a day that reveals to him, more than all other days in the year, the gross injustice and cruelty to which he is the constant victim. To him, your celebration is a sham; your boasted liberty, an unholy license; your national greatness, swelling vanity; your sounds of rejoicing are empty and heartless; your denunciations of tyrants, brass fronted impudence; your shouts of liberty and equality, hollow mockery; your prayers and hymns, your sermons and thanksgivings, with all your religious parade and solemnity, are, to him, mere bombast, fraud, deception, impiety, and hypocrisy—a thin veil to cover up crimes which would disgrace a nation of savages. There is not a nation on the earth guilty of practices more shocking and bloody than are the people of these United States at this very hour." - Frederick Douglass

"The word Fascism has now no meaning except in so far as it signifies 'something not desirable.' The words democracy, socialism, freedom, patriotic, realistic, justice, have each of them several different meanings which cannot be reconciled with one another. In the case of a word like democracy, not only is there no agreed definition, but the attempt to make one is resisted from all sides. It is almost universally felt that when we call a country democratic we are praising it: consequently the defenders of every kind of regime claim that it is a democracy, and fear that they might have to stop using the word if it were tied down to any one meaning. Words of this kind are often used in a consciously dishonest way. That is, the person who uses them has his own private definition, but allows his hearer to think he means something quite different." - George Orwell

"The problem lay buried, unspoken, for many years in the minds of American women. It was a strange stirring, a sense of dissatisfaction, a yearning that women suffered in the middle of the twentieth century in the United States. Each suburban wife struggled with it alone. As she made the beds, shopped for groceries, matched slipcover material, ate peanut butter sandwiches with her children, chauffeured Cub Scouts and Brownies, lay beside her husband at night—she was afraid to ask even of herself the silent question—'Is this all?'" - Betty Friedan

Here are some of the most effective persuasive writing techniques. Feel free to use the information and infographics in the classroom or for your own use.

Another resource is Engram's Grammar Checker and Paraphraser. Engram's AI tools are optimized to elevate your English to its full potential. Click the button below and write away, worry-free and with ease.

How to start a persuasive speech and essay

Below is a step-by-step infographic on how to write a persuasive speech and essay. Feel free to use the information and infographic in the classroom or for your own use.

Feel free to use these worksheets in the classroom or for your own use.

Persuasive speech

Persuasive essay.

Below, we have provided example rubrics to grade persuasive speeches and essays. Feel free to use or modify these rubrics in the classroom or for your own use.

Writing a persuasive essay requires careful planning, strong evidence, and compelling arguments to sway your audience to your viewpoint.

By following the strategies outlined in this blog post, you can craft compelling essays that effectively persuade your readers to embrace any viewpoint. So, whether you're advocating for a political stance, promoting a social cause, or arguing for a particular policy, use these techniques to make your or your student's voice heard and influence change.

Check out Engram's Grammar Checker to level up your English and ensure that grammatical and punctuation errors do not get in the way of your persuasion skills. Write away with confidence!

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Persuasive Writing Examples and Prompts for Kids

Is your student stepping into the world of persuasive writing? 

As a parent, it’s fun to watch your child learn the art of forming and supporting an argument. 

(Plus, it’s a significant step toward critical thinking.)

If they need extra help, here are a few persuasive writing examples for kids along with 20 writing prompts to make it fun!

Why Persuasive Writing Is Important for Elementary Writers

Teaching persuasive writing is important because it’s a fundamental step in helping your child think critically. 

By arguing a topic, your student will need to examine both sides, which is an essential component of critical thinking. Persuasive writing also inspires formation of opinion and sharing that opinion effectively.

Students as young as elementary-school age can learn to write persuasively. In fact, we’ll share some quick examples of persuasive essays for kids below. 

First, let’s discuss the structure of a “mini” persuasive essay. 

(If you have an older student, read our step-by-step guide to writing a persuasive essay .)

A Simplified Structure for Persuasive Writing 

Of course, expectations and writing guidelines become more involved for older students, but elementary-aged students should keep it simple. 

The basic features of persuasive writing can be broken down into 5 steps:

• Topic sentence
• Opening argument 1
• Concluding statement

A topic sentence introduces the argument and clearly expresses the writer’s viewpoint. For a younger child, this is simply a straightforward statement that clearly expresses “this is my opinion.”

The next three steps list “pros” that support their topic statement. Each argument should be distinctly stated. 

Again, for an elementary-aged student, arguments can be brief and can simply be a list of reasons. 

The concluding statement wraps up by summarizing the arguments and restating the opinion. 

If this method of persuasive writing sounds complicated at first, rest assured, it’s not. 

Let’s look at how you can easily reinforce this structure for your students, along with some examples.

Homeschool Mom Tip: Use a “Persuasive Text Structure” Poster

One effective method of teaching and reinforcing the persuasive writing model is by using a “persuasive structure” chart or poster. 

A visual representation of the steps involved in persuasive writing is important for a few reasons:

• Some students learn best visually. It helps them understand and remember the method when they see it laid out in front of them.
• Graphic illustrations of the different components allow students to take in one piece at a time and avoid overwhelm. 
• Hanging the poster where your children do their schoolwork makes it easy for them to reference the structure while they’re writing. 
• Knowing the poster is nearby in case they get stuck helps make writing a calmer process.

One other tip I recommend is breaking up essay-style writing with creative writing assignments. ( Try these one-sentence writing prompts! ).

Kid-Friendly Persuasive Writing Examples

Along with tools like a poster, providing simple examples of persuasive writing is another helpful way to teach this new concept. 

Here are a few examples of elementary-level persuasive paragraph examples that will give both you and your student an idea of what to expect. 

Example 1: A Persuasive Argument About Cats

Cats are the best pets. They can be left alone all day without getting mad. Cats don’t bark, so they are not noisy like dogs. You don’t have to let cats go outside to use the bathroom. As you can see, cats are less work and easier to take care of than dogs.

Example 2: A Persuasive Argument About Meal Choices

French fries should be served with every meal. First, French fries are delicious. Second, French fries are made of potatoes, which are vegetables, and they can air-fried without oil. Also, French fries don’t cost a lot of money. Because they are tasty, cheap, and can be cooked in a healthy way, French fries a perfect side dish to every meal.

Example 3: A Persuasive Argument Against Littering

You should never litter because it is wrong. Littering pollutes the Earth. Littering is throwing trash around outside, which looks ugly. Littering can also make you sick if it has germs on it. Littering is wrong because it makes the world a dirty, unsanitary place to live.

20 Persuasive Writing Prompts for Kids 

When you provide a step-by-step structure and supply examples of what is expected, you set your student up for writing success.

The final step in teaching persuasive writing to kids effectively is to present them with an antidote to the dreaded blank page. 

To assist you with that, we’ve come up with 20 persuasive writing topics for your students to make it easier for them to get them started on their persuasive essays. 

If they can’t come up with their own topics, one of these prompts should spark their interest. 

These ideas for persuasive essays cover a wide variety of topics, so there should be something for everyone. 

Plus, since persuasive writing is closely related to debate, you can also use these prompts as persuasive debate topics for kids :

• I deserve to be paid for my chores.
• Hamsters are the best type of pet. 
• Everyone should eat a salad daily. 
• Board games help you learn.
• Kids need free time to relax and play.
• You should always obey speed limits.
• Every family should have a dog.
• Dinner should always end with dessert.
• Homeschool students should get “snow days” as well. 
• Kids should choose where the family spends summer vacation.
• I am old enough for a later bedtime.
• All students should learn a second language.
• School should only be 4 days per week.
• Soda is bad for you.
• I am responsible enough to learn how to cook.
• My cat should be allowed to sleep on my bed.
• Kids should be allowed to vote in their local elections at age 16.
• I am old enough to babysit and be paid.
• You should always wear a seatbelt in the car.
• Pizza is a healthy food.

I hope these persuasive texts and prompts for kids are helpful to you! 

If you haven’t already, don’t forget to provide a few persuasive paragraph examples for your students to gain inspiration (and eliminate overwhelm).

If your student is entering 6th grade or above , we have a complete course that teaches students to write skillfully, think critically, and speak clearly as they explore the history of ideas! As a bonus in these dark days, Philosophy Adventure also teaches students to discern truth from error:

will your children recognize truth?

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Persuasive Writing Example and Features List KS2

Subject: English

Age range: 7-11

Resource type: Worksheet/Activity

Last updated

26 April 2019

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Fun example of good and bad persuasive writing about how teachers need free chocolate in school in order to work better. Includes comprehensive features list that can be used as success criteria.

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