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What It Takes to Give a Great Presentation

  • Carmine Gallo

professional presentation guidelines

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

professional presentation guidelines

  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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  • PLoS Comput Biol
  • v.17(12); 2021 Dec

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Ten simple rules for effective presentation slides

Kristen m. naegle.

Biomedical Engineering and the Center for Public Health Genomics, University of Virginia, Charlottesville, Virginia, United States of America

Introduction

The “presentation slide” is the building block of all academic presentations, whether they are journal clubs, thesis committee meetings, short conference talks, or hour-long seminars. A slide is a single page projected on a screen, usually built on the premise of a title, body, and figures or tables and includes both what is shown and what is spoken about that slide. Multiple slides are strung together to tell the larger story of the presentation. While there have been excellent 10 simple rules on giving entire presentations [ 1 , 2 ], there was an absence in the fine details of how to design a slide for optimal effect—such as the design elements that allow slides to convey meaningful information, to keep the audience engaged and informed, and to deliver the information intended and in the time frame allowed. As all research presentations seek to teach, effective slide design borrows from the same principles as effective teaching, including the consideration of cognitive processing your audience is relying on to organize, process, and retain information. This is written for anyone who needs to prepare slides from any length scale and for most purposes of conveying research to broad audiences. The rules are broken into 3 primary areas. Rules 1 to 5 are about optimizing the scope of each slide. Rules 6 to 8 are about principles around designing elements of the slide. Rules 9 to 10 are about preparing for your presentation, with the slides as the central focus of that preparation.

Rule 1: Include only one idea per slide

Each slide should have one central objective to deliver—the main idea or question [ 3 – 5 ]. Often, this means breaking complex ideas down into manageable pieces (see Fig 1 , where “background” information has been split into 2 key concepts). In another example, if you are presenting a complex computational approach in a large flow diagram, introduce it in smaller units, building it up until you finish with the entire diagram. The progressive buildup of complex information means that audiences are prepared to understand the whole picture, once you have dedicated time to each of the parts. You can accomplish the buildup of components in several ways—for example, using presentation software to cover/uncover information. Personally, I choose to create separate slides for each piece of information content I introduce—where the final slide has the entire diagram, and I use cropping or a cover on duplicated slides that come before to hide what I’m not yet ready to include. I use this method in order to ensure that each slide in my deck truly presents one specific idea (the new content) and the amount of the new information on that slide can be described in 1 minute (Rule 2), but it comes with the trade-off—a change to the format of one of the slides in the series often means changes to all slides.

An external file that holds a picture, illustration, etc.
Object name is pcbi.1009554.g001.jpg

Top left: A background slide that describes the background material on a project from my lab. The slide was created using a PowerPoint Design Template, which had to be modified to increase default text sizes for this figure (i.e., the default text sizes are even worse than shown here). Bottom row: The 2 new slides that break up the content into 2 explicit ideas about the background, using a central graphic. In the first slide, the graphic is an explicit example of the SH2 domain of PI3-kinase interacting with a phosphorylation site (Y754) on the PDGFR to describe the important details of what an SH2 domain and phosphotyrosine ligand are and how they interact. I use that same graphic in the second slide to generalize all binding events and include redundant text to drive home the central message (a lot of possible interactions might occur in the human proteome, more than we can currently measure). Top right highlights which rules were used to move from the original slide to the new slide. Specific changes as highlighted by Rule 7 include increasing contrast by changing the background color, increasing font size, changing to sans serif fonts, and removing all capital text and underlining (using bold to draw attention). PDGFR, platelet-derived growth factor receptor.

Rule 2: Spend only 1 minute per slide

When you present your slide in the talk, it should take 1 minute or less to discuss. This rule is really helpful for planning purposes—a 20-minute presentation should have somewhere around 20 slides. Also, frequently giving your audience new information to feast on helps keep them engaged. During practice, if you find yourself spending more than a minute on a slide, there’s too much for that one slide—it’s time to break up the content into multiple slides or even remove information that is not wholly central to the story you are trying to tell. Reduce, reduce, reduce, until you get to a single message, clearly described, which takes less than 1 minute to present.

Rule 3: Make use of your heading

When each slide conveys only one message, use the heading of that slide to write exactly the message you are trying to deliver. Instead of titling the slide “Results,” try “CTNND1 is central to metastasis” or “False-positive rates are highly sample specific.” Use this landmark signpost to ensure that all the content on that slide is related exactly to the heading and only the heading. Think of the slide heading as the introductory or concluding sentence of a paragraph and the slide content the rest of the paragraph that supports the main point of the paragraph. An audience member should be able to follow along with you in the “paragraph” and come to the same conclusion sentence as your header at the end of the slide.

Rule 4: Include only essential points

While you are speaking, audience members’ eyes and minds will be wandering over your slide. If you have a comment, detail, or figure on a slide, have a plan to explicitly identify and talk about it. If you don’t think it’s important enough to spend time on, then don’t have it on your slide. This is especially important when faculty are present. I often tell students that thesis committee members are like cats: If you put a shiny bauble in front of them, they’ll go after it. Be sure to only put the shiny baubles on slides that you want them to focus on. Putting together a thesis meeting for only faculty is really an exercise in herding cats (if you have cats, you know this is no easy feat). Clear and concise slide design will go a long way in helping you corral those easily distracted faculty members.

Rule 5: Give credit, where credit is due

An exception to Rule 4 is to include proper citations or references to work on your slide. When adding citations, names of other researchers, or other types of credit, use a consistent style and method for adding this information to your slides. Your audience will then be able to easily partition this information from the other content. A common mistake people make is to think “I’ll add that reference later,” but I highly recommend you put the proper reference on the slide at the time you make it, before you forget where it came from. Finally, in certain kinds of presentations, credits can make it clear who did the work. For the faculty members heading labs, it is an effective way to connect your audience with the personnel in the lab who did the work, which is a great career booster for that person. For graduate students, it is an effective way to delineate your contribution to the work, especially in meetings where the goal is to establish your credentials for meeting the rigors of a PhD checkpoint.

Rule 6: Use graphics effectively

As a rule, you should almost never have slides that only contain text. Build your slides around good visualizations. It is a visual presentation after all, and as they say, a picture is worth a thousand words. However, on the flip side, don’t muddy the point of the slide by putting too many complex graphics on a single slide. A multipanel figure that you might include in a manuscript should often be broken into 1 panel per slide (see Rule 1 ). One way to ensure that you use the graphics effectively is to make a point to introduce the figure and its elements to the audience verbally, especially for data figures. For example, you might say the following: “This graph here shows the measured false-positive rate for an experiment and each point is a replicate of the experiment, the graph demonstrates …” If you have put too much on one slide to present in 1 minute (see Rule 2 ), then the complexity or number of the visualizations is too much for just one slide.

Rule 7: Design to avoid cognitive overload

The type of slide elements, the number of them, and how you present them all impact the ability for the audience to intake, organize, and remember the content. For example, a frequent mistake in slide design is to include full sentences, but reading and verbal processing use the same cognitive channels—therefore, an audience member can either read the slide, listen to you, or do some part of both (each poorly), as a result of cognitive overload [ 4 ]. The visual channel is separate, allowing images/videos to be processed with auditory information without cognitive overload [ 6 ] (Rule 6). As presentations are an exercise in listening, and not reading, do what you can to optimize the ability of the audience to listen. Use words sparingly as “guide posts” to you and the audience about major points of the slide. In fact, you can add short text fragments, redundant with the verbal component of the presentation, which has been shown to improve retention [ 7 ] (see Fig 1 for an example of redundant text that avoids cognitive overload). Be careful in the selection of a slide template to minimize accidentally adding elements that the audience must process, but are unimportant. David JP Phillips argues (and effectively demonstrates in his TEDx talk [ 5 ]) that the human brain can easily interpret 6 elements and more than that requires a 500% increase in human cognition load—so keep the total number of elements on the slide to 6 or less. Finally, in addition to the use of short text, white space, and the effective use of graphics/images, you can improve ease of cognitive processing further by considering color choices and font type and size. Here are a few suggestions for improving the experience for your audience, highlighting the importance of these elements for some specific groups:

  • Use high contrast colors and simple backgrounds with low to no color—for persons with dyslexia or visual impairment.
  • Use sans serif fonts and large font sizes (including figure legends), avoid italics, underlining (use bold font instead for emphasis), and all capital letters—for persons with dyslexia or visual impairment [ 8 ].
  • Use color combinations and palettes that can be understood by those with different forms of color blindness [ 9 ]. There are excellent tools available to identify colors to use and ways to simulate your presentation or figures as they might be seen by a person with color blindness (easily found by a web search).
  • In this increasing world of virtual presentation tools, consider practicing your talk with a closed captioning system capture your words. Use this to identify how to improve your speaking pace, volume, and annunciation to improve understanding by all members of your audience, but especially those with a hearing impairment.

Rule 8: Design the slide so that a distracted person gets the main takeaway

It is very difficult to stay focused on a presentation, especially if it is long or if it is part of a longer series of talks at a conference. Audience members may get distracted by an important email, or they may start dreaming of lunch. So, it’s important to look at your slide and ask “If they heard nothing I said, will they understand the key concept of this slide?” The other rules are set up to help with this, including clarity of the single point of the slide (Rule 1), titling it with a major conclusion (Rule 3), and the use of figures (Rule 6) and short text redundant to your verbal description (Rule 7). However, with each slide, step back and ask whether its main conclusion is conveyed, even if someone didn’t hear your accompanying dialog. Importantly, ask if the information on the slide is at the right level of abstraction. For example, do you have too many details about the experiment, which hides the conclusion of the experiment (i.e., breaking Rule 1)? If you are worried about not having enough details, keep a slide at the end of your slide deck (after your conclusions and acknowledgments) with the more detailed information that you can refer to during a question and answer period.

Rule 9: Iteratively improve slide design through practice

Well-designed slides that follow the first 8 rules are intended to help you deliver the message you intend and in the amount of time you intend to deliver it in. The best way to ensure that you nailed slide design for your presentation is to practice, typically a lot. The most important aspects of practicing a new presentation, with an eye toward slide design, are the following 2 key points: (1) practice to ensure that you hit, each time through, the most important points (for example, the text guide posts you left yourself and the title of the slide); and (2) practice to ensure that as you conclude the end of one slide, it leads directly to the next slide. Slide transitions, what you say as you end one slide and begin the next, are important to keeping the flow of the “story.” Practice is when I discover that the order of my presentation is poor or that I left myself too few guideposts to remember what was coming next. Additionally, during practice, the most frequent things I have to improve relate to Rule 2 (the slide takes too long to present, usually because I broke Rule 1, and I’m delivering too much information for one slide), Rule 4 (I have a nonessential detail on the slide), and Rule 5 (I forgot to give a key reference). The very best type of practice is in front of an audience (for example, your lab or peers), where, with fresh perspectives, they can help you identify places for improving slide content, design, and connections across the entirety of your talk.

Rule 10: Design to mitigate the impact of technical disasters

The real presentation almost never goes as we planned in our heads or during our practice. Maybe the speaker before you went over time and now you need to adjust. Maybe the computer the organizer is having you use won’t show your video. Maybe your internet is poor on the day you are giving a virtual presentation at a conference. Technical problems are routinely part of the practice of sharing your work through presentations. Hence, you can design your slides to limit the impact certain kinds of technical disasters create and also prepare alternate approaches. Here are just a few examples of the preparation you can do that will take you a long way toward avoiding a complete fiasco:

  • Save your presentation as a PDF—if the version of Keynote or PowerPoint on a host computer cause issues, you still have a functional copy that has a higher guarantee of compatibility.
  • In using videos, create a backup slide with screen shots of key results. For example, if I have a video of cell migration, I’ll be sure to have a copy of the start and end of the video, in case the video doesn’t play. Even if the video worked, you can pause on this backup slide and take the time to highlight the key results in words if someone could not see or understand the video.
  • Avoid animations, such as figures or text that flash/fly-in/etc. Surveys suggest that no one likes movement in presentations [ 3 , 4 ]. There is likely a cognitive underpinning to the almost universal distaste of pointless animations that relates to the idea proposed by Kosslyn and colleagues that animations are salient perceptual units that captures direct attention [ 4 ]. Although perceptual salience can be used to draw attention to and improve retention of specific points, if you use this approach for unnecessary/unimportant things (like animation of your bullet point text, fly-ins of figures, etc.), then you will distract your audience from the important content. Finally, animations cause additional processing burdens for people with visual impairments [ 10 ] and create opportunities for technical disasters if the software on the host system is not compatible with your planned animation.

Conclusions

These rules are just a start in creating more engaging presentations that increase audience retention of your material. However, there are wonderful resources on continuing on the journey of becoming an amazing public speaker, which includes understanding the psychology and neuroscience behind human perception and learning. For example, as highlighted in Rule 7, David JP Phillips has a wonderful TEDx talk on the subject [ 5 ], and “PowerPoint presentation flaws and failures: A psychological analysis,” by Kosslyn and colleagues is deeply detailed about a number of aspects of human cognition and presentation style [ 4 ]. There are many books on the topic, including the popular “Presentation Zen” by Garr Reynolds [ 11 ]. Finally, although briefly touched on here, the visualization of data is an entire topic of its own that is worth perfecting for both written and oral presentations of work, with fantastic resources like Edward Tufte’s “The Visual Display of Quantitative Information” [ 12 ] or the article “Visualization of Biomedical Data” by O’Donoghue and colleagues [ 13 ].

Acknowledgments

I would like to thank the countless presenters, colleagues, students, and mentors from which I have learned a great deal from on effective presentations. Also, a thank you to the wonderful resources published by organizations on how to increase inclusivity. A special thanks to Dr. Jason Papin and Dr. Michael Guertin on early feedback of this editorial.

Funding Statement

The author received no specific funding for this work.

10 PowerPoint Tips for Preparing a Professional Presentation

Use these Microsoft PowerPoint tips to avoid common mistakes, keep your audience engaged, and create a professional presentation.

Professional presentations are all about making an impact. Your slides should look the part. Once you know what makes a presentation look professional, you can customize any half-decent PowerPoint template or create your own custom slides.

Our PowerPoint tips will help you avoid common mistakes, keep your audience engaged, and create a professional presentation, in form and content.

PowerPoint Slide Design

The design can leave a first and lasting impression. Give it a professional touch to win your audience's trust and attention.

1. Carefully Compose Your Slides

Don't copy and paste slides from different sources. You don't want your presentation to look like a rag rug. What you're aiming for is a consistent look. This will help your audience focus on the essential; your speech and the key facts you're highlighting on your slides.

To that end, use a basic template or make your own . PowerPoint comes with a wide selection of professional PowerPoint presentation templates , but you can also find free ones online.

PowerPoint Tip: When you open PowerPoint, note the search field at the top. One of the suggested searches is "presentations". Click it to see all of PowerPoint's default presentation templates. Choose a category on the right to narrow down your search.

An overview of PowerPoint's default presentation templates.

Pick an easy to read font face . It's hard to get this right, but these professional-looking Google fonts are a safe bet. Unless you're a designer, stick to a single font face and limit yourself to playing with safe colors and font sizes.

If you're unsure about fonts, refer to "The 10 Commandments of Typography" shown below for orientation.

The 10 Commandments of Typography

Carefully select font sizes for headers and text. While you don't want to create a wall of text and lose your audience's attention, you do want them to be able to read what you've highlighted. So make your fonts large enough.

PowerPoint Tip: PowerPoint offers several different slide layouts. When you add a new slide, choose the right layout under Home > New Slide . To switch the layout of an existing slide, use Home > Layout . By using the default layouts, you can make coherent design changes across your presentation anytime you want.

PowerPoint slide layout selection

Leave room for highlights, such as images or take home messages. Some elements should stand out. So try not to bury them in background noise but give them the space they need. This could be a single quote or a single image per page with nothing but a simple header and a plain background.

Decorate scarcely but well. If you have good content, you won't need decoration. Your template will be decoratively enough.

Note: Restrict the room your design takes up, and don't ever let the design restrict your message.

2. Use Consistency

Consistently use font face and sizes on all slides. This one goes back to using a template. If you chose a professional presentation template, the designer would have taken care of this aspect. Stick to it!

Match colors. This is where so many presentations fail. You might have chosen a funky template and stuck to the designer's color profile, then you ruin it all with ugly Excel charts .

Take the time to match your visuals to your presentation design.

Text and Background Colors

A poor choice of colors can ruin your presentation.

3. Use Contrast

Black text on a white background will always be the best, but also the most boring choice . You're allowed to use colors! But use them responsibly.

Keep it easy on the eyes and always keep good contrast in mind. If you're color-challenged, use one of the many online tools to select a good looking color palette. Or just use a template and stick to its default colors.

PowerPoint Tip: Use PowerPoint's Design menu to quickly change the font and color palette of your entire presentation using preset design layouts.

PowerPoint slide layout selection

4. Apply Brilliance

Carefully use color to highlight your message! Colors are your friends. They can make numbers stand out or your Take Home Message pop.

Don't weaken the color effect by using too many colors in too many instances . The special effect only works if used scarcely. Try to limit pop colors to one per slide.

Make a brilliant choice: match colors for design and good contrast to highlight your message . Use a professional color palette, to find which color will work best with your theme. Use The 10 Commandments of Color Theory shown below to learn more about colors:

The 10 Commandments of Color Theory Infographic

Text on PowerPoint Slides

K eep I t S traight and S imple. That means...

  • Keywords only on your slides.
  • Absolutely no full sentences!
  • And never read your slides , talk freely.

Remember that your slides are only there to support, not to replace your talk! You want to tell a story, visualize your data, and demonstrate key points. If you read your slides, you risk losing your audience's respect and attention.

PowerPoint Tip: Afraid you'll lose your train of thoughts? Add notes to your slides. Go to View and under Show click Notes to make them show up under your slides while editing. When starting your presentation, use PowerPoint's presentation mode (go to Slide Show and under Monitors , check Use Presenter View ), so you can glance at your notes when needed.

PowerPoint presentation notes

6. Take Home Message

Always summarize your key point in a Take Home Message. Ask yourself, if your audience learned or remembered one single thing from your presentation, what would you like it to be? That's your Take Home Message.

The Take Home Message is your key message, a summary of your data or story. If you're giving an hour-long presentation, you might have several Take Home Messages. That's OK. Just make sure that what you think is key, really matters to your audience.

Make your Take Home Message memorable. It's your responsibility that your audience takes home something valuable. Help them "get it" by making your Take Home Message stand out, either visually or through how you frame it verbally.

Presentation Visuals

Images are key elements of every presentation. Your audience has ears and eyes, they want to see what you're talking about, and a good visual cue will help them understand your message much better.

7. Add Images

Have more images in your slides than text. Visuals are your friends. They can illustrate your points and support your message.

But do not use images to decorate! That's a poor use of visuals because it's just a distraction.

Images can reinforce or complement your message. So use images to visualize or explain your story.

Use a sufficient image resolution. Your visuals might look good on your desktop, but once blown up by a projector, low-resolution images will make your presentation look anything but professional. So choose a resolution that matches the projector's resolution. If in doubt, don't go below a resolution of 1024 x 768 pixels (XGA) and aim for 1920 x 1080 pixels (FullHD).

Always maintain your image's aspect ratio. Nothing looks more awkward than a distorted image. Whatever you do, don't stretch images. If you have to resize them, do so with the aspect ratio intact, even if that means dropping slightly above or below your target resolution.

PowerPoint Tip: Need a visual, but don't have one at hand? PowerPoint is connected to Bing's library of online images you can use for your presentations. Go to Insert and under Images select Online Images . You can browse by category or search the library. Be sure to set a checkmark for Creative Commons only , so you don't accidentally violate copyrights.

Insert online pictures into PowerPoint

Note: Yes, a picture is worth a thousand words. In other words, if you don't have time for a thousand words, use a picture!

PowerPoint Animations and Media

In animations, there is a fine line between a comic and a professional impression. But animations can be powerful tools to visualize and explain complicated matters. A good animation can not only improve understanding, it can also make the message stick with your audience.

8. Don't Be Silly

Sparingly use animations and media. You should only use them in one of two cases:

  • To draw attention, for example, to your Take Home Message.
  • To clarify a model or emphasize an effect.

Embed the media in your presentation and make sure it works in presentation mode. Testing your presentation at home will save you time and avoid embarrassment.

Target Your Presentation Content

Your target, i.e. your audience, defines the content of your presentation. For example, you cannot teach school kids about the complicated matters of the economy, but you may be able to explain to them what the economy is in the first place and why it is important.

9. Keep Your Audience in Mind

When you compile your PowerPoint presentation, ask yourself these questions:

  • What does my audience know?
  • What do I need to tell them?
  • What do they expect?
  • What will be interesting to them?
  • What can I teach them?
  • What will keep them focused?

Answer these questions and boil your slides down to the very essentials. In your talk, describe the essentials colorfully and use your weapons, i.e. text, images, and animations wisely (see above).

Note: If you fail to hit the target, it won't matter how ingenious your design is or how brilliantly you picked colors and keywords. Nothing matters more than your audience's attention.

10. Practice Your Presentation Like a Professional

A well-practiced and enthusiastic talk will help you convince your audience and keep their attention. Here are some key points that define a good talk:

  • Know your slides inside out.
  • Speak freely.
  • Speak with confidence, loud and clear.
  • Speak at a steady pace, better too slow than too fast.
  • Keep eye contact with your audience.

Bonus: Implement the 10/20/30 Rule

The 10/20/30 rule is a concept brought forward by Guy Kawasaki:

It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.

A similar concept is PechaKucha , a storytelling format limited to 20 slides and 20 seconds per slide, i.e. less than seven minutes to conclude the presentation.

Now there's a challenge! Telling your story succinctly, might help you get through to some of the busiest and most distracted people on the planet.

One Final PowerPoint Presentation Tip

I've shown you how to think through your entire presentation, from choosing a design to speaking to your audience. Here's a mind trick: never try to interpret the looks on your listeners' faces. Chances are, you're wrong. Just assume they're focused and taking notes.

You've done your best to create a professional PowerPoint presentation that will help your audience focus on the content and learn new things. The looks on their faces aren't doubt or confusion. It's focus! Well, d'oh! Obviously, you're the expert, and they're the learners. If you can get into this mindset, you can relax and perform at your best.

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PowerPoint Tips  - Simple Rules for Better PowerPoint Presentations

Powerpoint tips  -, simple rules for better powerpoint presentations, powerpoint tips simple rules for better powerpoint presentations.

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PowerPoint Tips: Simple Rules for Better PowerPoint Presentations

Lesson 17: simple rules for better powerpoint presentations.

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Simple rules for better PowerPoint presentations

Have you ever given a PowerPoint presentation and noticed that something about it just seemed a little … off? If you’re unfamiliar with basic PowerPoint design principles, it can be difficult to create a slide show that presents your information in the best light.

Poorly designed presentations can leave an audience feeling confused, bored, and even irritated. Review these tips to make your next presentation more engaging.

Don't read your presentation straight from the slides

If your audience can both read and hear, it’s a waste of time for you to simply read your slides aloud. Your audience will zone out and stop listening to what you’re saying, which means they won’t hear any extra information you include.

Instead of typing out your entire presentation, include only main ideas, keywords, and talking points in your slide show text. Engage your audience by sharing the details out loud.

Follow the 5/5/5 rule

To keep your audience from feeling overwhelmed, you should keep the text on each slide short and to the point. Some experts suggest using the 5/5/5 rule : no more than five words per line of text, five lines of text per slide, or five text-heavy slides in a row.

slide with too much text versus a slide with just enough text

Don't forget your audience

Who will be watching your presentation? The same goofy effects and funny clip art that would entertain a classroom full of middle-school students might make you look unprofessional in front of business colleagues and clients.

Humor can lighten up a presentation, but if you use it inappropriately your audience might think you don’t know what you’re doing. Know your audience, and tailor your presentation to their tastes and expectations.

Choose readable colors and fonts

Your text should be easy to read and pleasant to look at. Large, simple fonts and theme colors are always your best bet. The best fonts and colors can vary depending on your presentation setting. Presenting in a large room? Make your text larger than usual so people in the back can read it. Presenting with the lights on? Dark text on a light background is your best bet for visibility.

Screenshot of Microsoft PowerPoint

Don't overload your presentation with animations

As anyone who’s sat through a presentation while every letter of every paragraph zoomed across the screen can tell you, being inundated with complicated animations and exciting slide transitions can become irritating.

Before including effects like this in your presentation, ask yourself: Would this moment in the presentation be equally strong without an added effect? Does it unnecessarily delay information? If the answer to either question is yes—or even maybe—leave out the effect.

Use animations sparingly to enhance your presentation

Don’t take the last tip to mean you should avoid animations and other effects entirely. When used sparingly, subtle effects and animations can add to your presentation. For example, having bullet points appear as you address them rather than before can help keep your audience’s attention.

Keep these tips in mind the next time you create a presentation—your audience will thank you. For more detailed information on creating a PowerPoint presentation, visit our Office tutorials .

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8 tips to make the best powerpoint presentations.

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Table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

define a goal

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

avoid walls of text

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

use better fonts

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

use fewer bullets

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

avoid transitions

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

use visuals

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

find a color palette

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

change views

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

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How to Prepare a Professional Presentation

Last Updated: October 4, 2023 References

This article was co-authored by Devin Jones and by wikiHow staff writer, Hunter Rising . Devin Jones is the creator of “The Soul Career," an online career incubator for women. She is certified in the CliftonStrengths assessment and works with women to clarify their purpose and create meaningful careers. Devin received her BA from Stanford University in 2013. There are 11 references cited in this article, which can be found at the bottom of the page. This article has been viewed 216,634 times.

When you need to clearly share important information, a PowerPoint presentation makes a great way to reach your audience. Even though it’s pretty easy to throw all of your information together, you’ll leave a bigger impact if you take time to organize and prepare beforehand. We’ll start with what to include in your presentation and move on to how to design and run through your slides. With a little bit of prep, you’ll nail any presentation you have to give!

Start with a title slide.

Introduce your topic with an eye-catching first slide.

  • You can always name the presentation after the work initiative you want to start or the problem that you’re trying to solve. For example, you could name it something like, “Customer Acquisition Strategies.”

Follow the title slide with an agenda slide.

Give a list of what the audience can expect.

  • Project Overview
  • Market Research
  • Business Model

Organize the middle slides for logical flow.

Determine the presentation’s beginning, middle, and end for more clarity.

  • For example, if you’re giving a persuasive presentation, you might start with background information on an issue, move on to ways to solve the problem, and finish with steps a person in the audience can take to work toward the solution.

Include a call-to-action slide near the end of your presentation.

Tell your audience about the next steps to take when you wrap up.

  • For example, if you want to cut down costs at your business, you may ask your listeners to track all of the work resources they waste throughout a week so they can be more conscious of what they’re throwing away.

Conclude with the key takeaways.

Summarize the main points you made so your audience remembers them.

  • For example, if you’re pitching a brand or product, you could summarize the issues the product solves, its main selling points, and why you think it's a good fit in a company.

Aim to have about 10 slides.

It’s tough for people to remember more than 10 concepts at a time.

  • For example, if your presentation is about a new eco-friendly initiative, a few slides filled with statistics about climate change’s effects offers a lot of information, but a single slide with a couple of bullet points specifically about how your company is hurt by it is much more effective.

Use consistent backgrounds.

Maintain the same simple layout and theme for all of your slides.

  • For example, your slide background could simply be white with a dark blue stripe across the top and a yellow line running through it as an accent.
  • Stick with colors that contrast, but complement each other. For example, you could incorporate white, dark brown, black, and tan as a presentation theme.
  • Avoid putting full images as your background since it can be really hard to read text that’s written over them.

Choose easy-to-read fonts.

Stick with large sans-serif fonts so they’re easy to see across the room.

  • Emphasize the most significant text by bolding, italicizing, or highlighting it. [10] X Research source
  • Vary your text size throughout the slide. For example, the heading at the top of the slide should be larger than the body text.

List main ideas with short bullet points.

Quick lists on your slides make it easier to follow along.

  • For example, instead of the sentence, “We need to be more mindful about our budget for this project,” you could write the bullet point, “Be mindful of budget.”
  • Have each bullet point appear only after you click the mouse so your audience doesn’t get ahead of what you’re talking about.

Add relevant graphics.

Choose high-quality images and charts that highlight your information.

  • Include captions for charts or images that are hard to understand.
  • Try making a single image stand out on a slide by making it a contrasting color to the rest of the slide. For example, you could have pictures of old products in black-and-white with a large image of the newest product you’re introducing in color.
  • In general, avoid using clip art or animated GIFs in your presentation since it won’t look like you’re taking it seriously. However, what’s acceptable may depend on your place of work and the specific presentation.
  • If you get a chance, check your presentation on a screen similar to what you’ll be presenting on to check if your images look blurry from across the room.

Avoid flashy transitions.

Transitions and animations distract a viewer from the content.

Practice your presentation out loud.

Run through the entire slideshow to boost your confidence.

  • Try recording yourself giving the presentation so you can listen or watch your performance. That way, you can easily see what you need to change.

Rehearse in front of an audience.

Ask for some preliminary feedback to see if your presentation lands.

  • If you can, rehearse your slideshow in a space that’s similar to where you’ll actually be presenting it so you can get a feel for the room.

How Should You End a Presentation? . By using this service, some information may be shared with YouTube.

Expert Q&A

Devin Jones

  • If you have a fear of public speaking, try taking a few deep breaths to help you calm down. The more you practice, the less likely you’ll be afraid of presenting it as well. [18] X Trustworthy Source Mayo Clinic Educational website from one of the world's leading hospitals Go to source Thanks Helpful 0 Not Helpful 0
  • If you don’t have PowerPoint, you can always use alternatives such as Keynote, Prezi, or Google Slides for your presentation. Thanks Helpful 0 Not Helpful 0

professional presentation guidelines

  • Have a backup for your presentation in case there are technical difficulties. For example, you could give the presentation off of notecards or make handouts. [19] X Research source Thanks Helpful 0 Not Helpful 0

You Might Also Like

Deliver Effective Presentations

  • ↑ https://virtualspeech.com/blog/designing-presentation-slides
  • ↑ https://www.business.com/articles/13-things-to-include-in-your-next-powerpoint-presentation/
  • ↑ https://writingcenter.gmu.edu/guides/writing-a-powerpoint-presentation
  • ↑ https://www.forbes.com/sites/quora/2016/09/22/10-smart-ways-to-make-any-powerpoint-presentation-way-more-interesting/?sh=567b2a1e2d24
  • ↑ https://www.inc.com/jessica-stillman/presentations-guy-kawasaki-10-20-30-rule.html
  • ↑ https://www.ncsl.org/legislators-staff/legislative-staff/legislative-staff-coordinating-committee/tips-for-making-effective-powerpoint-presentations.aspx
  • ↑ https://alum.mit.edu/powerpoint-presentations
  • ↑ https://cft.vanderbilt.edu/guides-sub-pages/making-better-powerpoint-presentations/
  • ↑ https://www.gvsu.edu/speechlab/practicing-presentations-33.htm
  • ↑ https://www.forbes.com/sites/forbesleadershipforum/2013/06/19/the-only-way-to-prepare-to-give-a-presentation/?sh=7d89d11b84ef
  • ↑ https://www.mayoclinic.org/diseases-conditions/specific-phobias/expert-answers/fear-of-public-speaking/faq-20058416

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How can you make a good presentation even more effective?

This page draws on published advice from expert presenters around the world, which will help to take your presentations from merely ‘good’ to ‘great’.

By bringing together advice from a wide range of people, the aim is to cover a whole range of areas.

Whether you are an experienced presenter, or just starting out, there should be ideas here to help you to improve.

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous.

But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be honest with the audience about what is important to you and why it matters.

Be enthusiastic and honest, and the audience will respond.

2. Focus on your Audience’s Needs

Your presentation needs to be built around what your audience is going to get out of the presentation.

As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.

While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

You need to make it easy for your audience to understand and respond.

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, you should always keep in mind the question:

What is the key message (or three key points) for my audience to take away?

You should be able to communicate that key message very briefly.

Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.

Whichever rule you choose, the important thing is to keep your core message focused and brief.

And if what you are planning to say doesn’t contribute to that core message, don’t say it.

4. Smile and Make Eye Contact with your Audience

This sounds very easy, but a surprisingly large number of presenters fail to do it.

If you smile and make eye contact, you are building rapport , which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of unknown people.

To help you with this, make sure that you don’t turn down all the lights so that only the slide screen is visible. Your audience needs to see you as well as your slides.

5. Start Strongly

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it.

They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So don’t waste that on explaining who you are. Start by entertaining them.

Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide.

6. Remember the 10-20-30 Rule for Slideshows

This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should:

  • Contain no more than 10 slides;
  • Last no more than 20 minutes; and
  • Use a font size of no less than 30 point.

This last is particularly important as it stops you trying to put too much information on any one slide. This whole approach avoids the dreaded ‘Death by PowerPoint’.

As a general rule, slides should be the sideshow to you, the presenter. A good set of slides should be no use without the presenter, and they should definitely contain less, rather than more, information, expressed simply.

If you need to provide more information, create a bespoke handout and give it out after your presentation.

7. Tell Stories

Human beings are programmed to respond to stories.

Stories help us to pay attention, and also to remember things. If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. It is a good idea to start with a story, but there is a wider point too: you need your presentation to act like a story.

Think about what story you are trying to tell your audience, and create your presentation to tell it.

Finding The Story Behind Your Presentation

To effectively tell a story, focus on using at least one of the two most basic storytelling mechanics in your presentation:

Focusing On Characters – People have stories; things, data, and objects do not. So ask yourself “who” is directly involved in your topic that you can use as the focal point of your story.

For example, instead of talking about cars (your company’s products), you could focus on specific characters like:

  • The drivers the car is intended for – people looking for speed and adventure
  • The engineers who went out of their way to design the most cost-effective car imaginable

A Changing Dynamic – A story needs something to change along the way. So ask yourself “What is not as it should be?” and answer with what you are going to do about it (or what you did about it).

For example…

  • Did hazardous road conditions inspire you to build a rugged, all-terrain jeep that any family could afford?
  • Did a complicated and confusing food labelling system lead you to establish a colour-coded nutritional index so that anybody could easily understand it?

To see 15 more actionable storytelling tips, see Nuts & Bolts Speed Training’s post on Storytelling Tips .

8. Use your Voice Effectively

The spoken word is actually a pretty inefficient means of communication, because it uses only one of your audience’s five senses. That’s why presenters tend to use visual aids, too. But you can help to make the spoken word better by using your voice effectively.

Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.

For more about this, see our page on Effective Speaking .

9. Use your Body Too

It has been estimated that more than three quarters of communication is non-verbal.

That means that as well as your tone of voice, your body language is crucial to getting your message across. Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage.

Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.

10. Relax, Breathe and Enjoy

If you find presenting difficult, it can be hard to be calm and relaxed about doing it.

One option is to start by concentrating on your breathing. Slow it down, and make sure that you’re breathing fully. Make sure that you continue to pause for breath occasionally during your presentation too.

For more ideas, see our page on Coping with Presentation Nerves .

If you can bring yourself to relax, you will almost certainly present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. It’s well worth a try.

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Start with: What is a Presentation?

Continue to: How to Give a Speech Self Presentation

See also: Five Ways You Can Do Visual Marketing on a Budget Can Presentation Science Improve Your Presentation? Typography – It’s All About the Message in Your Slides

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Complete Guide for Effective Presentations, with Examples

July 9, 2018 - Dom Barnard

During a presentation you aim to look confident, enthusiastic and natural. You’ll need more than good words and content to achieve this – your delivery plays a significant part. In this article, we discuss various techniques that can be used to deliver an effective presentation.

Effective presentations

Think about if you were in the audience, what would:

  • Get you to focus and listen
  • Make you understand
  • Activate your imagination
  • Persuade you

Providing the audience with interesting information is not enough to achieve these aims – you need to ensure that the way you present is stimulating and engaging. If it’s not, you’ll lose the audience’s interest and they’ll stop listening.

Tips for an Effective Presentation

Professional public speakers spend hours creating and practicing presentations. These are the delivery techniques they consider:

Keep it simple

You shouldn’t overwhelm your audience with information – ensure that you’re clear, concise and that you get to the point so they can understand your message.

Have a maximum of  three main points  and state them at the beginning, before you explain them in more depth, and then state them at the end so the audience will at least remember these points.

If some of your content doesn’t contribute to your key message then cut it out. Also avoid using too many statistics and technical terminology.

Connect with your audience

One of the greatest difficulties when delivering a presentation is connecting with the audience. If you don’t  connect with them  it will seem as though you’re talking to an empty room.

Trying to make contact with the audience makes them feel like they’re part of the presentation which encourages them to listen and it shows that you want to speak to them.

Asking the audience questions during a presentation

Eye contact and smile

Avoiding eye contact is uncomfortable because it make you look insecure. When you  maintain eye contact  the audience feels like you’re speaking to them personally. If this is something you struggle with, try looking at people’s foreheads as it gives the impression of making eye contact.

Try to cover all sections of the audience and don’t move on to the next person too quickly as you will look nervous.

Smiling also helps with rapport and it reduces your nerves because you’ll feel less like you’re talking to group of faceless people. Make sure you don’t turn the lights down too much before your presentation so you can all clearly see each other.

Body language

Be aware of your body language and use it to connect:

  • Keep your arms uncrossed so your  body language is more open .
  • Match your facial expressions with what you’re saying.
  • Avoid fidgeting and displaying nervous habits, such as, rocking on your feet.
  • You may need to glance at the computer slide or a visual aid but make sure you predominantly face the audience.
  • Emphasise points by using hand gestures but use them sparingly – too little and they’ll awkwardly sit at your side, too much and you’ll be distracting and look nervous.
  • Vary your gestures so you don’t look robotic.
  • Maintain a straight posture.
  • Be aware of  cultural differences .

Move around

Avoid standing behind the lectern or computer because you need to reduce the distance and barriers between yourself and the audience.  Use movement  to increase the audience’s interest and make it easier to follow your presentation.

A common technique for incorporating movement into your presentation is to:

  • Start your introduction by standing in the centre of the stage.
  • For your first point you stand on the left side of the stage.
  • You discuss your second point from the centre again.
  • You stand on the right side of the stage for your third point.
  • The conclusion occurs in the centre.

Watch 3 examples of good and bad movement while presenting

Example: Movement while presenting

Your movement at the front of the class and amongst the listeners can help with engagement. Think about which of these three speakers maintains the attention of their audience for longer, and what they are doing differently to each other.

Speak with the audience

You can conduct polls using your audience or ask questions to make them think and feel invested in your presentation. There are three different types of questions:

Direct questions require an answer: “What would you do in this situation?” These are mentally stimulating for the audience. You can pass a microphone around and let the audience come to your desired solution.

Rhetorical questions  do not require answers, they are often used to emphasises an idea or point: “Is the Pope catholic?

Loaded questions contain an unjustified assumption made to prompt the audience into providing a particular answer which you can then correct to support your point: You may ask “Why does your wonderful company have such a low incidence of mental health problems?” The audience will generally answer that they’re happy.

After receiving the answers you could then say “Actually it’s because people are still unwilling and too embarrassed to seek help for mental health issues at work etc.”

Delivering a presentation in Asia

Be specific with your language

Make the audience feel as though you are speaking to each member individually by using “you” and “your.”

For example: asking “Do you want to lose weight without feeling hungry?” would be more effective than asking “Does anyone here want to lost weight without feeling hungry?” when delivering your presentation. You can also increase solidarity by using “we”, “us” etc – it makes the audience think “we’re in this together”.

Be flexible

Be prepared to adapt to the situation at the time, for example, if the audience seems bored you can omit details and go through the material faster, if they are confused then you will need to come up with more examples on the spot for clarification. This doesn’t mean that you weren’t prepared because you can’t predict everything.

Vocal variety

How you say something is just as is important as the content of your speech – arguably, more so.

For example, if an individual presented on a topic very enthusiastically the audience would probably enjoy this compared to someone who covered more points but mumbled into their notes.

  • Adapt your voice  depending on what are you’re saying – if you want to highlight something then raise your voice or lower it for intensity. Communicate emotion by using your voice.
  • Avoid speaking in monotone as you will look uninterested and the audience will lose interest.
  • Take time to pronounce every word carefully.
  • Raise your pitch when asking questions and lower it when you want to sound severe.
  • Sound enthusiastic – the more you sound like you care about the topic, the more the audience will listen. Smiling and pace can help with this.
  • Speak loudly and clearly – think about projecting your voice to the back of the room.
  • Speak at a  pace that’s easy to follow . If you’re too fast or too slow it will be difficult for the audience to understand what you’re saying and it’s also frustrating. Subtly fasten the pace to show enthusiasm and slow down for emphasis, thoughtfulness or caution.

Prior to the presentation, ensure that you  prepare your vocal chords :

  • You could read aloud a book that requires vocal variety, such as, a children’s book.
  • Avoid dairy and eating or drinking anything too sugary beforehand as mucus can build-up leading to frequent throat clearing.
  • Don’t drink anything too cold before you present as this can constrict your throat which affects vocal quality.
  • Some people suggest a warm cup of tea beforehand to relax the throat.

Practice Presentation Skills

Improve your public speaking and presentation skills by practicing them in realistic environments, with automated feedback on performance. Learn More

Pause to breathe

When you’re anxious your breathing will become quick and shallow which will affect the control you have on your voice. This can consequently make you feel more nervous. You want to breathe steadily and deeply so before you start speaking take some deep breaths or implement controlled breathing.

Controlled breathing is a common technique that helps slow down your breathing to normal thus reducing your anxiety. If you think this may be useful practice with these steps:

  • Sit down in an upright position as it easier for your lungs to fill with air
  • Breathe in through your nose and into your abdomen for four seconds
  • Hold this breathe for two seconds
  • Breathe out through your nose for six seconds
  • Wait a few seconds before inhaling and repeating the cycle

It takes practice to master this technique but once you get used to it you may want to implement it directly before your presentation.

Take a deep breath when delivering a presentation

Completely filling your lungs during a pause will ensure you reach a greater vocal range.

During the presentation delivery, if you notice that you’re speaking too quickly then pause and breathe. This won’t look strange – it will appear as though you’re giving thought to what you’re saying. You can also strategically plan some of your pauses, such as after questions and at the end of sections, because this will give you a chance to calm down and it will also give the audience an opportunity to think and reflect.

Pausing will also help you  avoid filler words , such as, “um” as well which can make you sound unsure.

  • 10 Effective Ways to use Pauses in your Speech

Strong opening

The first five minutes are  vital to engage the audience  and get them listening to you. You could start with a story to highlight why your topic is significant.

For example, if the topic is on the benefits of pets on physical and psychological health, you could present a story or a study about an individual whose quality of life significantly improved after being given a dog. The audience is more likely to respond better to this and remember this story than a list of facts.

Example: Which presentation intro keeps you engaged?

Watch 5 different presentation introductions, from both virtual and in-person events. Notice how it can only take a few seconds to decide if you want to keep listening or switch off. For the good introductions, what about them keeps you engaged?

More experienced and confident public speakers use humour in their presentations. The audience will be incredibly engaged if you make them laugh but caution must be exercised when using humour because a joke can be misinterpreted and even offend the audience.

Only use jokes if you’re confident with this technique, it has been successful in the past and it’s suitable for the situation.

Stories and anecdotes

Use stories whenever you can and judge whether you can tell a story about yourself because the audience are even more interested in seeing the human side of you.

Consider telling a story about a mistake you made, for example, perhaps you froze up during an important presentation when you were 25, or maybe life wasn’t going well for you in the past – if relevant to your presentation’s aim. People will relate to this as we have all experienced mistakes and failures. The more the audience relates to you, the more likely they will remain engaged.

These stories can also be  told in a humorous way  if it makes you feel more comfortable and because you’re disclosing a personal story there is less chance of misinterpretation compared to telling a joke.

Anecdotes are especially valuable for your introduction and between different sections of the presentation because they engage the audience. Ensure that you plan the stories thoroughly beforehand and that they are not too long.

Focus on the audience’s needs

Even though your aim is to persuade the audience, they must also get something helpful from the presentation. Provide the audience with value by giving them useful information, tactics, tips etc. They’re more likely to warm to you and trust you if you’re sharing valuable information with them.

You could also highlight their pain point. For example, you might ask “Have you found it difficult to stick to a healthy diet?” The audience will now want to remain engaged because they want to know the solution and the opportunities that you’re offering.

Use visual aids

Visual aids are items of a visual manner, such as graphs, photographs, video clips etc used in addition to spoken information. Visual aids are chosen depending on their purpose, for example, you may want to:

  • Summarise information.
  • Reduce the amount of spoken words, for example, you may show a graph of your results rather than reading them out.
  • Clarify and show examples.
  • Create more of an impact. You must consider what type of impact you want to make beforehand – do you want the audience to be sad, happy, angry etc?
  • Emphasise what you’re saying.
  • Make a point memorable.
  • Enhance your credibility.
  • Engage the audience and maintain their interest.
  • Make something easier for the audience to understand.

Visual aids being used during a presentation

Some general tips for  using visual aids :

  • Think about how can a visual aid can support your message. What do you want the audience to do?
  • Ensure that your visual aid follows what you’re saying or this will confuse the audience.
  • Avoid cluttering the image as it may look messy and unclear.
  • Visual aids must be clear, concise and of a high quality.
  • Keep the style consistent, such as, the same font, colours, positions etc
  • Use graphs and charts to present data.
  • The audience should not be trying to read and listen at the same time – use visual aids to highlight your points.
  • One message per visual aid, for example, on a slide there should only be one key point.
  • Use visual aids in moderation – they are additions meant to emphasise and support main points.
  • Ensure that your presentation still works without your visual aids in case of technical problems.

10-20-30 slideshow rule

Slideshows are widely used for presentations because it’s easy to create attractive and professional presentations using them. Guy Kawasaki, an entrepreneur and author, suggests that slideshows should  follow a 10-20-30 rule :

  • There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
  • The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
  • The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

If you want to give the audience more information you can provide them with partially completed handouts or give them the handouts after you’ve delivered the presentation.

Keep a drink nearby

Have something to drink when you’re on stage, preferably water at room temperature. This will help maintain your vocal quality and having a sip is a subtle way of introducing pauses.

Practice, practice, practice

If you are very familiar with the content of your presentation, your audience will perceive you as confident and you’ll be more persuasive.

  • Don’t just read the presentation through – practice everything,  including your transitions  and using your visual aids.
  • Stand up and speak it aloud, in an engaging manner, as though you were presenting to an audience.
  • Ensure that you practice your body language and gesturing.
  • Use VR to  practice in a realistic environment .
  • Practice in front of others and get their feedback.
  • Freely improvise so you’ll sound more natural on the day. Don’t learn your presentation verbatim because you will sound uninterested and if you lose focus then you may forget everything.
  • Create cards to use as cues – one card should be used for one key idea. Write down brief notes or key words and ensure that the cards are physically connected so the order cannot be lost. Visual prompts can also be used as cues.

This video shows how you can practice presentations in virtual reality. See our  VR training courses .

Two courses where you can practice your presentations in interactive exercises:

  • Essential Public Speaking
  • How to Present over Video

Try these different presentation delivery methods to see which ones you prefer and which need to be improved. The most important factor is to feel comfortable during the presentation as the delivery is likely to be better.

Remember that the audience are generally on your side – they want you to do well so present with confidence.

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Blog Data Visualization

Presentation Design Guide: How to Summarize Information for Presentations

By Midori Nediger , May 15, 2023

presentation design

Bad presentations. We’ve all had to sit through them.  Heck, we’ve probably all given one or two. I know I have.

You know the type: twice as long as they need to be, slides chock-full of text, no visuals in sight. 

How can you ensure you don’t fall victim to these presentation faux-pas when designing your next presentation for your team, class, or clients?

In this blog, I’ll walk you through tips on how to design an impactful presentation and how you can deliver it with style to leave a lasting impression.

Let’s get started:

  • Include less text and more visuals in your presentation design
  • Identify one core message to center your presentation design around
  • Eliminate any information that doesn’t immediately support the core message
  • Create a strong presentation outline to keep you focused
  • Use text to reinforce, not repeat, what you’re saying
  • Design your presentation with one major takeaway per slide
  • Use visuals to highlight the key message on each slide
  • Use scaffolding slides to orient your audience and keep them engaged
  • Use text size, weight, and color for emphasis
  • Apply design choices consistently to avoid distraction
  • Split a group presentation by topic
  • Use a variety of page layouts to maintain your audience’s interest
  • Use presentation templates to help you get started
  • Include examples of inspiring people
  • Dedicate slides to poignant questions
  • Find quotes that will inspire your audience
  • Emphasize key points with text and images
  • Label your slides to prompt your memory

Watch: How to design a presentation [10 ESSENTIAL TIPS]

Tips for designing and delivering an impactful presentation

What makes a presentation memorable?

It usually comes down to three things:

  • The main idea.
  • The presenter.
  • The visuals.

All three elements work together to create a successful presentation. Just like how different presentation styles serve different purposes, having a good presentation idea will give the audience a purpose for listening. A good presenter communicates the main idea so that the audience cares about it. And compelling visuals help clarify concepts and illustrate ideas.

But how the presenter delivers their presentation and what visuals they use can vary drastically while still being effective. There is no perfect presentation style or presentation design.

Here are some top tips to consider to help you design and deliver an impactful presentation:

Tip #1: Include less text and more visuals in your presentation design

According to David Paradi’s annual presentation survey , the 3 things that annoy audiences most about presentations are:

  • Speakers reading their slides
  • Slides that include full sentences of text
  • Text that is too small to read

The common thread that ties all of these presentation annoyances is text. Audiences are very picky about the text found in presentation slide decks .

In my experiences speaking at conferences and in webinars over the past few years, audiences respond much more positively to presentations that use visuals in place of text.

Audiences are more engaged, ask more questions, and find my talks more memorable when I include lots of visual examples in my slide decks. 

I’m not the only one who has found this. We recently surveyed nearly 400 conference speakers about their presentation designs and found that 84.3% create presentations that are highly visual.

A great example of a high visual presentation is the iconic AirBnB pitch deck design , which includes no more than 40 words per slide. Instead of repeating the speaker’s script on the slides, it makes an impact with keywords, large numbers, and icons:

professional presentation guidelines

Learn how to customize this presentation template:

To help you take your presentations to the next level, I’d like to share my process for creating a visually-focused presentation like the one above. I’ll give you my top presentation design tips that I’ve learned over years of presenting:

  • Class presentations
  • Online courses

You can then apply this process to our professional presentation templates  or pitch decks , creating unique presentation decks with ease! Our user-friendly editor tools make customizing these templates a breeze.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15 interactive presentation ideas to enhance interactivity and engagement.

We’ll cover the most important steps for summarizing lengthy text into a presentation-friendly format. Then we’ll touch on some pre sentation design tips to help you get visual with your slide decks. Read on for the best creative presentation ideas.

Tip #2: Identify one core message to center your presentation design around

We know from David Paradi’s survey that audiences are easily overwhelmed with lots of text and data, especially when presentations are long.

confused woman meme

(You when you see a presentation with lots of text and data and it’s long)

So unlike in a white paper , report , or essay , you can’t expect to tackle many complex ideas within a single presentation.

That would be a recipe for disaster.

Instead, identify a single central message that you would like to communicate to your audience. Then build your presentation around that core message.

By identifying that core message, you can ensure that everything you include in your presentation supports the goal of the presentation .

As seen below, a great presentation tells you exactly what you’re going to learn (the core message), then gets right to the facts (the supporting information).

Nutrition Creative Presentation Template

To ensure you create an asset that’s clear, concise, impactful, and easy to follow, design your presentation around a single core message.

Tip #3: Create a strong presentation outline to keep you focused

Think of your outline as a roadmap for your presentation. Creating a strong presentation outline straight away helps make sure that you’re hitting all of the key points you need to cover to convey a persuasive presentation .

Take this presentation outline example:

  • Introduction and hellos
  • Vision and value proposition
  • Financial profit
  • Your investment
  • Thanks and questions

These are all things that we know we need to talk about within the presentation.

Creating a presentation outline makes it much easier to know what to say when it comes to creating the actual presentation slides.

Corporate pitch deck template

You could even include your presentation outline as a separate slide so that your audience knows what to expect:

Topics of discussion presentation outline example template

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

Tip #4: Eliminate any information that doesn’t support the core message

Next, use that core message to identify everything that doesn’t belong in the presentation.

Aim to eliminate everything that isn’t immediately relevant to the topic at hand, and anything remotely redundant. Cut any information that isn’t absolutely essential to understanding the core message.

By cutting these extra details, you can transform forgettable text-heavy slides:

Infographic Presentation Template

Into memorable slides with minimal text:

Infographic Presentation Template

Here’s a quick checklist to help you cut out any extra detail:

Get rid of:

  • Detailed descriptions
  • Background information
  • Redundant statements
  • Explanations of common knowledge
  • Persuasive facts and figures
  • Illustrative examples
  • Impactful quotes

presentation design

This step may seem obvious, but when you’re presenting on a topic that you’re passionate about, it’s easy to get carried away with extraneous detail. Use the recommendations above to keep your text in check.

Clarity is key, especially if you’re presenting virtually rather than in-person. However, Lisa Schneider (Chief Growth Officer at Merriam-Webster) has had plenty of experience making that adjustment. She recently shared her tips for adapting in-person presentations into virtual presentations on Venngage that you can check out. 

Tip #5: Use text to reinforce, not repeat, what you’re saying

According to presentation guru  Nancy Duarte , your audience should be able to discern the meaning of your slides in 6 seconds or less.

Since your audience will tend to read every word you place on each slide, you must keep your text to an absolute minimum. The text on your slides should provide support for what you’re saying without being distracting.

Never write out, word for word, what you’re going to be saying out loud. If you’re relying on text to remember certain points, resist the urge to cram them into your slides. Instead, use a tool like Venngage’s speaker notes to highlight particular talking points. These can be imported into PowerPoint — along with the rest of your presentation — and will only be viewable to you, not your audience.

Speaker notes by Venngage

For the actual slides, text should only be used to reinforce what you’re saying. Like in the presentation design below, paraphrase long paragraphs into short bulleted lists or statements by eliminating adjectives and articles (like “the” and “a”).

professional presentation guidelines

Pull out quotes and important numbers, and make them a focus of each slide.

professional presentation guidelines

Tip #6: Design your presentation with one major takeaway per slide

As I mentioned above, audiences struggle when too much information is presented on a single slide.

To make sure you don’t overwhelm your audiences with too much information, spread out your content to cover one major takeaway per slide.

By limiting each slide to a single simple statement, you focus your audience’s attention on the topic at hand.

My favorite way to do this is to pick out the core message of whatever I’m talking about and express it in a few keywords, as seen in this presentation slide below.

professional presentation guidelines

This helps ensure that the visuals remain the focus of the slide.

professional presentation guidelines

Using the text in this way, to simply state a single fact per slide, is a sure-fire way to make an impact in your presentation.

Alternatively, pull out a significant statistic that you want to stick in your audience’s minds and make it a visual focus of the slide, as seen in this popular presentation by Officevibe .

presentation design

This might mean you end up with a slide deck with a ton of slides. But that’s totally ok!

I’ve talked to many professionals who are pressured by their management teams to create presentations with a specific number of slides (usually as few as 10 or 15 slides for a 30-minute presentation).

If you ask me, this approach is completely flawed. In my mind, the longer I spend sitting on a single slide, the more likely I am to lose the interest of my audience.

How many slides should I use for a 10 minute presentation?

A good rule of thumb is to have at least as many slides as minutes in your presentation. So for a 10 minute presentation you should have at least 10 slides .

Use as many slides as you need, as long as you are presenting a single message on each slide, (as seen in the lengthy presentation template below). This is especially important if you’re presenting your business, or delivering a product presentation. You want to wow your audience, not bore them.

professional presentation guidelines

Tip #7: Use visuals to highlight the key message on each slide

As important as having one major takeaway per slide is having visuals that highlight the major takeaway on each slide.

Unique visuals will help make your message memorable.

Visuals are a great way to eliminate extra text, too.

You can add visuals by creating a timeline infographic to group and integrate information into visual frameworks like this:

professional presentation guidelines

Or create a flowchart  and funnels:

professional presentation guidelines

Or by representing simple concepts with icons, as seen in the modern presentation design below. Using the same color for every icon helps create a polished look.

Using visuals in this way is perfect for when you have to convey messages quickly to audiences that you aren’t familiar with – such as at conferences. This would also make the ideal interview presentation template.

professional presentation guidelines

You can alternatively use icons in different colors, like in the presentation templates below. Just make sure the colors are complimentary, and style is consistent throughout the presentation (i.e. don’t use sleek, modern icons on one slide and whimsically illustrated icons on another). In this example, presentation clipart style icons have been used.

professional presentation guidelines

Any time you have important stats or trends you want your audience to remember, consider using a chart or data visualization to drive your point home. Confident public speaking combined with strong visualizations can really make an impact, encouraging your audience to act upon your message.

One of my personal favorite presentations (created by a professional designer) takes this “key message plus a visual” concept to the extreme, resulting in a slide deck that’s downright irresistible.

presentation design

When applying this concept, don’t fall into the trap of using bad stock photos . Irrelevant or poorly chosen visuals can hurt you as much as they help you.

Below is an example of how to use stock photos effectively. They are more thematic than literal and are customized with fun, bright icons that set a playful tone.

professional presentation guidelines

The content and visual design of a presentation should be seamless.

It should never seem like your text and visuals are plopped onto a template. The format and design of the slides should contribute to and support the audience’s understanding of the content.

Impactful presenation templates

Tip #8: Use scaffolding slides to orient your audience and keep them engaged

It’s easy for audiences to get lost during long presentations, especially if you have lots of slides. And audiences zone out when they get lost.

To help reorient your audience every once in a while, you can use something I like to call scaffolding slides. Scaffolding slides appear throughout a presentation to denote the start and end of major sections.

The core scaffolding slide is the agenda slide, which should appear right after the introduction or title slide. It outlines the major sections of the presentation.

At the beginning of each section, you should show that agenda again but highlight the relevant section title, as seen below.

professional presentation guidelines

This gives audiences the sense that you’re making progress through the presentation and helps keep them anchored and engaged.

Alternatively, you can achieve a similar effect by numbering your sections and showing that number on every slide. Or use a progress bar at the bottom of each slide to indicate how far along you are in your presentation. Just make sure it doesn’t distract from the main content of the slides.

professional presentation guidelines

You can imagine using this “progress bar” idea for a research presentation, or any presentation where you have a lot of information to get through.

Leila Janah, founder of Sama Group, is great at this. Her  Innovation and Inspire  talk about Sama Group is an example of a presentation that is well organized and very easy to follow.

Her presentation follows a logical, steady stream of ideas. She seems comfortable talking in front of a crowd but doesn’t make any attempts to engage directly with them.

Tip #9: Use text size, weight and color for emphasis

Every slide should have a visual focal point. Something that immediately draws the eye at first glance.

That focal point should be whatever is most important on that slide, be it an important number, a keyword, or simply the slide title.

presentation design

We can create visual focal points by varying the size, weight, and color of each element on the slide. Larger, brighter, bolder elements will command our audience’s attention, while smaller, lighter elements will tend to fade into the background.

professional presentation guidelines

As seen in the presentation template above, this technique can be especially useful for drawing attention to important words within a long passage of text. Consider using this technique whenever you have more than 5 words on a slide.

And if you really want your audience to pay attention, pick a high-contrast color scheme like the one below.

presentation design

When picking fonts for your presentation, keep this technique in mind. Pick a font that has a noticeable difference between the “bold” font face and the “regular” font face. Source Sans Pro, Times New Roman, Montserrat, Arvo, Roboto, and Open Sans are all good options.

Presentation Fonts

The last thing to remember when using size, weight, and color to create emphasis on a slide: don’t try to emphasize too many things on one slide.

If everything is highlighted, nothing is highlighted.

Tip #10: Apply design choices consistently to avoid distraction

Audiences are quick to pick out, and focus on, any inconsistencies in your presentation design. As a result, messy, inconsistent slide decks lead to distracted, disengaged audiences.

Design choices (fonts and colors, especially), must be applied consistently across a slide deck. The last thing you want is for your audience to pay attention to your design choices before your content.

To keep your design in check, it can be helpful to create a color palette and type hierarchy before you start creating your deck, and outline it in a basic style guide like this one:

professional presentation guidelines

I know it can sometimes be tempting to fiddle around with text sizes to fit longer bits of text on a slide, but don’t do it! If the text is too long to fit on a slide, it should be split up onto multiple slides anyway.

And remember, a consistent design isn’t necessarily a boring one. This social media marketing presentation applies a bright color scheme to a variety of 3-column and 2-column layouts, remaining consistent but still using creative presentation ideas.

professional presentation guidelines

Tip #11: Split a group presentation by topic

When giving a group presentation it’s always difficult to find the right balance of who should present which part.

Splitting a group presentation by topic is the most natural way to give everybody the chance to attempt without it seeming disjointed.

professional presentation guidelines

When presenting this slide deck to investors or potential clients, the team can easily take one topic each. One person can discuss the business model slide, and somebody else can talk about the marketing strategy.

Top tips for group presentations:

  • Split your group presentation by topic
  • Introduce the next speaker at the end of your slide
  • Become an ‘expert’ in the slide that you are presenting
  • Rehearse your presentation in advance so that everybody knows their cue to start speaking

Tip #12: Use a variety of page layouts to maintain your audience’s interest

Page after page of the same layout can become repetitive and boring. Mix up the layout of your slides to keep your audience interested.

In this example, the designer has used a variety of combinations of images, text, and icons to create an interesting and varied style.

Yellow start up pitch deck presentation template

There are hundreds of different combinations of presentation layers and presentation styles that you can use to help create an engaging presentation . This style is great for when you need to present a variety of information and statistics, like if you were presenting to financial investors, or you were giving a research presentation.

Using a variety of layouts to keep an audience engaged is something that Elon Musk is an expert in. An engaged audience is a hyped audience. Check out this Elon Musk presentation revealing a new model Tesla for a masterclass on how to vary your slides in an interesting way:

Tip #13: Use presentation templates to help you get started

It can be overwhelming to build your own presentation from scratch. Fortunately, my team at Venngage has created hundreds of professional presentation templates , which make it easy to implement these design principles and ensure your audience isn’t deterred by text-heavy slides.

Using a presentation template is a quick and easy way to create professional-looking presentation skills, without any design experience. You can edit all of the text easily, as well as change the colors, fonts, or photos. Plus you can download your work in a PowerPoint or PDF Presentation format.

After your presentation, consider summarizing your presentation in an engaging manner to r each a wider audience through a LinkedIn presentation .

Tip #14: Include examples of inspiring people

People like having role models to look up to. If you want to motivate your audience, include examples of people who demonstrate the traits or achievements, or who have found success through the topic you are presenting.

Tip #15: Dedicate slides to poignant questions

While you might be tempted to fill your slides with decorative visuals and splashes of color, consider that sometimes simplicity is more effective than complexity. The simpler your slide is, the more you can focus on one thought-provoking idea.

professional presentation guidelines

Tip #16: Find quotes that will inspire your audience

A really good quote can stick in a person’s mind for weeks after your presentation. Ending your presentation with a quote can be a nice way to either begin or finish your presentation.

A great example of this is Tim Ferriss’ TED talk:

tim ferriss inspiration presentation example

Check out the full talk below.

Tip #17: Emphasize key points with text and images

When you pair concise text with an image, you’re presenting the information to your audience in two simultaneous ways. This can make the information easier to remember, and more memorable.

Use your images and text on slides to reinforce what you’re saying out loud.

Doing this achieves two things:

  • When the audience hears a point and simultaneously read it on the screen, it’s easier to retain.
  • Audience members can photograph/ screencap the slide and share it with their networks.

Don’t believe us? See this tip in action with a presentation our Chief Marketing Officer Nadya gave recently at Unbounce’s CTA Conference . The combination of text and images on screen leads to a memorable presentation.

Nadya Unbounce Presentation Example

Tip #18: Label your slides to prompt your memory

Often, presenters will write out an entire script for their presentation and read it off a teleprompter. The problem is, that can often make your presentation seem  too  rehearsed and wooden.

But even if you don’t write a complete script, you can still put key phrases on your slides to prompt jog your memory. The one thing you have to be wary of is looking back at your slides too much.

A good presentation gets things moving! Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

Audiences don’t want to watch presentations with slide decks jam-packed with text. Too much text only hurts audience engagement and understanding. Your presentation design is as important as your presentation style. 

By summarizing our text and creating slides with a visual focus, we can give more exciting, memorable and impactful presentations.

Give it a try with one of our popular presentation templates:

presentation design

Want more presentation design tips? This post should get you started:

120+ Best Presentation Ideas, Design Tips & Examples

presentation design

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

businesswoman-speaking-from-a-podium-to-an-audience-in-a-conference-room-how-to-give-a-good-presentation

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

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Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

  • Don’t place blocks of small text on a single slide
  • Use a minimalistic background instead of a busy one
  • Ensure text stands out against the background color
  • Only use high-resolution photos
  • Maintain a consistent font style and size throughout the presentation
  • Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Group-of-a-business-people-having-meeting-in-a-conference-room-how-to-give-a-good-presentation

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

  • Speak with open arms and avoid crossing them
  • Keep a reasonable pace and try not to stand still
  • Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

  • Use a quote from a well-known and likable influential person 
  • Ask a rhetorical question to create intrigue
  • Start with an anecdote to add context to your talk 
  • Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Woman-presenting-charts-and-data-to-work-team-how-to-give-a-good-presentation

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

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Elizabeth Perry

Content Marketing Manager, ACC

3 stand-out professional bio examples to inspire your own

How to write a speech that your audience remembers, tell a story they can't ignore these 10 tips will teach you how, how to make a presentation interactive and exciting, writing an elevator pitch about yourself: a how-to plus tips, reading the room gives you an edge — no matter who you're talking to, your ultimate guide on how to be a good storyteller, 18 effective strategies to improve your communication skills, 8 clever hooks for presentations (with tips), similar articles, the importance of good speech: 5 tips to be more articulate, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, how to not be nervous for a presentation — 13 tips that work (really), how the minto pyramid principle can enhance your communication skills, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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11 Guidelines for Planning & Designing Your Best Presentation

October 23, 2019 / Blog

professional presentation guidelines

We’ve all seen our fair share of dull PowerPoint presentations.

You know the ones—those wonderful preloaded templates. The walls of text. The “page turn” transitions…

Suffice it to say, presentations — and their visual aids — have come a long way since the early days of PowerPoint. 

At SlideGenius, we’ve spent the last eight years mastering all the tricks and skills needed to deliver a truly excellent presentation that stands out from the crowd, which is why we wrote this post on 11 tricks you can harness to create a winning presentation:

1) Start with a Strong Hook

professional presentation guidelines

They say the first 10 minutes of any presentation are the most crucial.

That time frame is when your audience is most receptive to what you have to say. Fail to catch their interest from the start and you may as well pack it up for the day.

You need to start strong with a compelling hook that makes your audience want to know more.

Propose a thought-provoking question or tap into the essential interests of your audience. The goal is to set the stage for your presentation. Everything you present should be grounded in what you establish at the start, to deliver a satisfying payoff for your audience.

For maximum effect, be sure to do the same with your presentation deck. Here’s how Spotify hooks it’s audience with colorful animation:

professional presentation guidelines

This presentation grabs your attention right off the bat with its beautiful, fresh imagery and animation sequences . You can’t help but be excited, can you?

2) Use Storytelling to Help Information Retention

The typical business presentation can be boring, bland, and emotionless, the culprit typically being the presenter focusing too much on hard facts without any sense of narrative. 

Information will always have its place in presentations, but the human element of your presentation should not be overlooked.

Numerous studies have shown that humans remember information more easily when it’s structured like a story. (In fact, memory champions regularly integrate a storyline structure to help recall long strings of information.)

Having a basic narrative structure  helps establish a flow that audiences can follow and anticipate. Just ask Dr. Zak, who carefully explains how the human brain responds to effective storytelling in this video:

As you plan your slides, create a sense of progression and development. Begin with an introduction that establishes and contextualizes who you are and what you offer.

Naturally, the middle of the presentation should build on your foundation, providing proof you can deliver on your claims.

Your conclusion should tie everything together and deliver a feeling of fulfillment and excitement.

3) Use Visuals to Grab (and Keep) Your Audience’s Attention

professional presentation guidelines

Just like there have been countless number of studies on how storytelling can help increase memory, an equal number of studies have proven how humans are visual creatures.

We don’t just crave imagery, we need it.

So why don’t more high-stakes presentations take visuals more seriously? 

Your presentations should make use of high-quality images, diagrams, and chart designs while integrating them with attention-grabbing animations .

The trick is not to overdo it (too many animations can actually be overwhelming), to make them consistent, and to select images that your audience will be able to relate to (more on that later).

Here’s example from our friends over at Red Bull:

professional presentation guidelines

Pretty cool, huh?

See how cohesive the narrative and design elements are? It really ties in Red Bull’s identity and keeps the presentation consistent and visually stimulating.

4) Don’t Show. TELL.

The most common mistake presenters are guilty of is an over reliance on text. This creates two glaring problems:

  • Blocks of text are not appealing to look at.
  • Too much text can cause you to use the slides as a script. When faced with such unfiltered information, audiences are sure to tune out quickly. 

As stated previously, you need to tell your story using visuals — and the best way to allow that is to minimize text on each slide to create more real estate for imagery and animation to flourish.

It will take some time and practice to get used to, but you can rely on images to deliver the same message a line of text normally would.

(After all, “a picture is worth a thousand words”, as they say.)

Here’s an example of how we helped Duolingo visualize information that would have otherwise been dull:

professional presentation guidelines

It’s important to keep in mind that with less text to read from, it will rest on your presentation skills to emphasize the essential information on screen.

5) Understand Your Audience for Maximum Effect

Marketing 101… know your audience .

Always be mindful of who exactly you are presenting to because people only care about what you can do for them.

If you’re trying to garner a company-wide buy-in for a new Design Operations initiative, the presentation you’d use to present your argument to C-level executives should be much different than the one you’d use to present to your company’s creative team.

Both teams will benefit from the new initiative. However, each team has different goals to achieve. Hence, the information in each presentation should speak to each audience’s respective goals.

And yet time and again, we see companies using the same sales presentation across different buyer personas, or recycling presentations meant for a specific department across the entire organization.

A more tangible example comes from brand communication coach Carmine Gallo’s book, The Presentation Secrets of Steve Jobs , where he helped a CEO prepare a sales presentation for an audience of tech-savvy analysts.

Gallo suggested the CEO simply state the relevance of his company’s technological services to the audience instead of his originally lengthy and technical explanation.

The CEO asked his audience to hold their cellphones out. Then, he elaborated on how his company made those devices more efficient for its users.

Let’s think about this for a moment. His audience was mostly tech-savvy people. Although most of the audience could have kept up with the CEO’s original tech-heavy introduction, they still needed to know why the CEO’s topic matters to them.

With this approach, the CEO was able to keep his presentation simple and relevant with an engaging delivery about what his company can offer his audience.

6) Encourage Audience Participation for Increased Engagement

professional presentation guidelines

Audience participation is important because it deepens your relationship with your audience, while exhibiting your openness and transparency as a presenter.

The point is to treat your audience as an integral part of your presentation (instead of simply spectators) because based on the form of interaction, it can help your audience make important connections around what you’re presenting.

Here are some things you can do to encourage audience interaction:

  • Ask them questions
  • Give them something physical to do
  • Give them something to react to
  • Invite a volunteer
  • Use a real object as a prop
  • Use body movement

Speaking coach, Alex Lyon, goes into each tip in more detail in this video:

But remember to always be on your toes. Keeping the door open for feedback invites a slew of personalities. Some will authentically want to know more, while others will nitpick every single detail down to its bones.

7) Always Push Your Branding

As the presenter, you have full control over the information featured in the presentation.

Consider the mindset of your audience.

Do they have the time or interest to sift through dense sheets of financial information? Too much information in a presentation is a  mistake  many still fall for.

Take matters into your own hands. Carefully handpick the most essential pieces of information and showcase them in interesting ways. This can be done using infographics, charts, or sometimes simply just raw numbers . It’s important that your audience understands what you’re telling them quickly and clearly. Over complicating things by putting in too much information only risks confusing your audience.

Color, imagery, and language are big pieces of your branding. 

Every slide is an opportunity to educate your audience on exactly who you are. 

It’s all about consistency. 

The goal is for your audience to accurately recall the main aspects of your brand. Whether it’s your distinct color scheme, unique design elements, or fresh tone of voice, keep reminding your audience who you are and what makes you different from the rest.  

Here’s a pitch deck we created for NBC Universal that shows consistent branding in action:

professional presentation guidelines

8) Keep Data Simple

As the presenter, you have full control over the information featured in the presentation. 

Consider the mindset of your audience. Do they have the time or interest enough to sift through dense sheets of financial information? 

No, they don’t. 

There is such a thing as too much data in a presentation , and it’s a mistake many still make:

professional presentation guidelines

Over-complicating things by putting in too much information only risks confusing and alienating your audience, especially when data is important to their job roles.

The trick is to carefully handpick the most essential pieces of information and showcase them in interesting ways. It’s important that your audience is able to understand what you’re telling them quickly and clearly. 

This can be done using infographics, charts, or sometimes simply just the numbers. 

Here’s a revamped, simplified, easier-to-consume version of the above slide:

professional presentation guidelines

9) Bring the Energy

Enthusiasm will go a long way, and your audience will gravitate to you for it. 

No one likes having to sit through a presentation by someone who looks like they don’t want to be there. By keeping your energy up, you naturally project a feeling of confidence.  

Eye contact is a simple detail that’s worth remembering because it easily and directly connects you with your audience.

Remember to focus on who you are speaking to, whether it’s a face-to-face meeting with a potential partner or in front of a conference audience.

10) Include a Call to Action to Encourage the Next Step

In the narrative of your presentation, the final slide does not mean the end of the story.

When it’s all said and done, all your cards laid out on the table, you must guide your audience to make the next move. Whether you’re looking to make another sale or pen a new partnership, audiences need to be told explicitly what their next step should be. As the presenter, you can direct your audience where you want them to go.

While it ultimately rests on their shoulders to make decisions, you did your part to enforce your goals for the presentation.

11) Practice…a Lot

While it ultimately rests on their shoulders to make decisions, you need to do your part to enforce your goals for the presentation. After all, “practice makes perfect.”  

Before you even step into the boardroom, you should know your presentation by heart. Rehearsals allow you to iron out any kinks that may affect the quality of your presentation.  

Practicing is a great way to ease the nerves before the big pitch. The constant repetition will prepare you for the mindset you have to be in to deliver a winning presentation. A practiced speech exudes a sense of confidence and expertise that audience will instantly take notice of. It shows that you are a professional who takes their work seriously, making you come off as the ideal business partner.

Ready to take your presentation to the next level? Schedule a free presentation consultation now. Contact us today!

professional presentation guidelines

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Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

cover for presentation skills guide

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

  • Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
  • Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
  • Doubting when asked to answer a question
  • Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

  • What do you do 
  • What’s the problem to solve
  • Why is your solution different from others 
  • Why should the audience care about your expertise

presentation skills an elevator pitch slide

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

  • Identifying problems and needs
  • Elaborating “the hook” (the element that grabs the audience’s attention)
  • Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
  • Broad knowledge of body language and hand gestures to quickly convey your message
  • Being prepared to argue a defense of your point of view
  • Handling rejection
  • Having a proactive attitude to convert opportunities into new projects
  • Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
  • Having confidence
  • Be able to summarize facts and information in visually appealing ways

skills required for persuasive presentations

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

  • Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
  • Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

using a course syllabus presentation to boost your instructional presentation skills

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

presentation skills example of a training presentation

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

  • Ability to put complex concepts into simpler words
  • Patience and a constant learning mindset
  • Voice training to deliver lengthy speeches without being too dense
  • Ability to summarize points and note the key takeaways
  • Empathizing with the audience to understand their challenges in the learning process

skill requirements for instructional presentations

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

a SCRUM process being shown in an informative slide

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

an example of a thesis dissertation template

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

  • Attention to detail
  • Be able to explain complex information in simpler terms
  • Creative thinking
  • Powerful diction
  • Working on pauses and transitions
  • Pacing the presentation, so not too much information is divulged per slide

skill requirements for informational presentations

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

using a quote slide to boost inspirational presentation skills

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

  • Focus on the audience (engage, consider their interests, and make them a part of your story)
  • Putting ego aside
  • Creative communication skills
  • Storytelling skills
  • Body language knowledge to apply the correct gestures to accompany your story
  • Voice training
  • Using powerful words

skills required for inspirational presentations

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

  • Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
  • Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
  • Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
  • Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

  • A PDF not opening
  • Saving your presentation in a too-recent PowerPoint version
  • A computer not booting up
  • Mac laptops and their never-ending compatibility nightmare
  • Not knowing how to change between slides
  • Not knowing how to use a laser pointer
  • Internet not working
  • Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience.

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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professional presentation guidelines

Don't start your work presentations by simply saying 'hello.' Here's how to be more engaging in the conference room.

  • I'm a public-speaking expert, and I've trained many executives and senior teams.
  • I tell all of them to stop starting work presentations with a salutation or a "hello."
  • Instead, you should engage your audience by telling a story or asking a question.

Insider Today

I'm sure you've sat through plenty of presentations where the presenter starts with a polite salutation like, "Hello, thank you for having me here today," or, "I am so glad to be here" — often followed by their name and professional résumé . Sometimes, if it's an internal meeting, you get the same salutations followed by an agenda slide with bullet points and the presenter narrating it.

As a public-speaking coach who has worked with many executives and senior teams, I know how to make work presentations more engaging. Here's how you should change your approach.

If you stick to your old ways, you aren't leaving a memorable first impression

Your audience is thinking three things when you walk into that conference room or onto that stage: Who is this person, why should I care, and how are they going to solve my problem?

Let's face it: Most people are more interested in how you will solve their problem than in you and your professional résumé. So let's flip the script a bit. Start with the solution to their problem, briefly talk about yourself for credibility, and then give them a reason to care.

Instead, try to capture their attention

Begin your presentation with a hook or a story — something that grabs their attention right from the start. For instance, your hook might be, "Did you know this?" or "What if that?" It could also be a short story that humanizes your services or products.

Most presentations are predictable; wouldn't it be better for both your time and your audience if you could introduce an element of surprise?

Some might feel it rude not to thank the organizer or greet the audience, so I suggest finding another place in your presentation for this. Here's a good structure:

Intro: "What if you could be a more confident and credible presenter? What if you could engage with your audience so they remember your products or services?"

Credibility: "My name is Meridith, and I've been coaching entrepreneurs and executives on how to speak with spark for over a decade, and I am really excited to be here. I want to thank [insert name] for inviting me to share the afternoon with you."

Solution: "Today, I will give you three ways to make your audience remember your products and services, helping you stand out in a competitive market. Let's get this party started!"

You could also try to form a personal connection

Often, presentations lack a personal touch. Try sharing a relevant personal anecdote or experience that relates to your topic. This not only makes your work presentation more relatable but also helps to establish a deeper connection with your audience.

For example, you could say: "When I was younger, I often hid in the back of the classroom, hoping the teacher wouldn't call on me because I didn't want to sound stupid or have the wrong answer. Later in life, I discovered acting and improv comedy . It was through the practice of these two art forms that I developed my confidence and learned how to engage more courageously with others. Today, I will give you solutions for how you can also better engage your audience with spark."

Try to encourage interaction

At the very least, you should try to engage your audience from the beginning — whether in person or on virtual calls. You can ask a thought-provoking question or propose a challenge that involves them directly. This approach shifts the dynamic to more interactive and engaging sessions.

If you implement any of these suggestions, you can make your presentation memorable and impactful immediately. And you'll most likely get a larger return on your investment of time and energy.

In today's fast-paced world, where attention spans are increasingly shorter than ever, it's crucial to grab and hold your audience's attention from the very beginning. By doing so, you set the stage for a more engaging and productive interaction. So challenge yourself to break free from presentation norms and embrace a style that resonates deeply with your audience and leaves a lasting impression.

professional presentation guidelines

Watch: A public speaking champion reveals 3 keys to nailing your business presentation

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PowerPoint Presentation Best Practices: Tips & Resources

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Watch your timing, both while speaking and going through your slides. You don't want to go too fast, but make sure you don't go over your allotted time, either. (This is where practice comes in!) You might want to leave a few minutes at the end for questions.

Sort Your Slides

Try breaking your slides into smaller chunks or segments, and make sure they flow. But don’t use too many slides, either; find a nice middle ground. If you look at all of them in the slide sorter, do they seem to flow logically without your speech backing them up?

The "B" Key

During your presentation (on either PowerPoint or Keynote) you can press the "B" key on the keyboard, and the screen will go blank. This is useful if you need to go off topic for a minute, or you want people to focus on you while you say something extremely important. Press "B" again and your presentation will reappear.

  • Keep it simple, but not simplistic
  • Have a theme and be consistent
  • Be smart with colors
  • Choose fonts wisely
  • Use high-quality graphics, not clip art
  • Try using video or audio
  • Minimize distractions in your slides
  • Pace yourself
  • Break up your slides into small chunks
  • Check your spelling and grammar
  • Don’t use stale built-in templates
  • Don’t throw off your audience with fancy fonts
  • Don’t use distracting animations and transitions
  • Don’t use clip art
  • Don’t put an entire paragraph in your slide
  • Don’t go too fast
  • Don't read from cue cards word-for-word
  • Don’t stress—act relaxed and natural, and your audience will be more receptive
  • "Design Tips" - Garr Reynolds Tips and slide examples from a communication expert.
  • "10 PowerPoint Tips to Make Your Slides More Effective" - iSpring Top 10 tips, written by Ferry Pereboom, the co-founder of a design agency.
  • Presentation Zen: "What is good presentation design?" - Garr Reynolds Tips and slide examples from a communication expert.
  • "Top 10 Tips to Make Your PowerPoint Suck Way Less" - Your PowerPoint Sucks Top 10 tips, other articles, examples, and resources.
  • "Speak up: Preparing an Engaging Presentation" - Amherst College Tips on presenting a public speech from Amherst College's Writing Center.
  • “Basic tasks for creating a PowerPoint presentation” - Microsoft A guide for getting started with PowerPoint, with tips for creating an effective presentation at the bottom.
  • "Delivery Tips" - Garr Reynolds Public speaking tips from a communication expert.
  • "Preparation Tips" - Garr Reynolds Preparation tips for presenting from a communication expert.
  • Canva Slide builder with professional and artistic templates.
  • SlideModel Professional slide and theme templates.
  • PresentationGO Free templates, slides, graphics, diagrams, tables, etc.
  • << Previous: The Presentation: Public Speaking
  • Last Updated: Dec 8, 2023 12:36 PM
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