review of literature on customer satisfaction on two wheeler pdf

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Customer Satisfaction towards Honda Two Wheelers: A Case Study in Tirupati

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IJAR Indexing

Customer satisfaction is important to business from the short term and long term point of view. In short importance we can include worn and repurchase, while in long-term brand image and market share. If a customer is satisfied he will praise product his/her friends, relatives, neighbors or colleagues and he/she may recommend the product to people he/she may intend to buy the same product, or may buy again in near future one satisfied customer may be the best means of advertisement. It can build a brand image in a particular area and gradually shall increase leading to a greater market share. Hence short - term benefits of satisfaction will pave may to long -term benefits empirical evidence regarding extend of negative versus positive word of mouth is some what equivocal. This study has undertaken to know the customer satisfaction regarding Honda bikes in Chinnamanur town, Theni District.

Navid Ahmadi

In India, many companies entered the field of vehicles and market their services under various schemes. In turn the users of bikes regardless of age, sex, income are always on the increase but in practice the customers using on brand of bike are not permanent and they simply changes the bikes from one to another or from one model to another model according to their convenience and performance of bikes. Hence the present study on Customer Satisfaction Level towards the use of Bajaj Bikes with special reference to Tirunelveli Town, is undertaken.

YUVRAJ NACHNEKAR

This study examines the customer satisfaction level towards the use of the Bajaj bikes. It aims to assess the customer satisfaction level. The data collected from 50 respondents covering urban areas in Nagercoil Town. Percentage analysis and likert scale method are used for arriving conclusion. The findings of the study is majority of the respondents are satisfied in the brand popularity. The conclusion of the study is they promote their services so effectively in the days to come. INDRODUCTION The customer satisfaction is the relationship between the customer expectations and the products perceived performance. If the product matches the expectations the customer is satisfied. If exceeds the customer is highly satisfied. A customer if satisfied is more likely to purchase product

International Journal of Advance Study and Research Work

Durga Varshith , Ijasrw editor

"A study at Hero MotoCorp Ltd to measure customer satisfaction". To learn the level of customer satisfaction, to understand the various factors which give satisfaction to the customers on purchasing Hero bikes, and to assess the feasible time taken to deliver service at JAYARAM AUTOMOBILES, KAKINADA. To understand about Hero bikes with customer opinion, to assess the satisfaction level of the customer towards JAYARAM AUTOMOBILES, KAKINADA. Development of a two-wheeler market being achieved by a marvelous evolution of the Indian economy. As of now more and more organizations came to the Indian market with progressive technology. They gave equal importance to safety, design, performance, and durability. Hero MotoCorp Ltd can compete with them in all these fields and it has a good and reliable brand image in the mind of the customer.

IJMRE Journal

In the present era, customer is the centre point of all the marketing activities andall the players in the market are trying to hold their place in the minds of the consumers. Thesatisfaction plays an essential role for the success of any business. Branding is around for centuries as a means to identify and differentiate the goods and services of one producer from those of another. It is considered to be the valuable assets of a business. The brands such as,Royal Enfield are the popular brands in the Two wheeler automobile industry. In this backdropthe study has been undertaken to study the satisfaction level of the customers towards Royal Enfield two wheelers in palani taluk

Ansiya Sainudeen

The necessity for studying customer satisfaction arises because of the fact that in today’s dynamic environment customers are the king and it is the customer who determines the success or failure of any business organization. Customer satisfaction leads to customer loyalty and product repurchase which is essential for sustainability of any organization. This in turn enables the company to enhance its stringent competitiveness in the auto components market.

Aptisi Transactions on Management (ATM)

EVI DEPIANA DEPIANA

The rise of trade in this era makes the market tougher competition to make companies have to take appropriate steps and strategies in order to win competition with competitors in the market. This was also experienced by motorcycles, one of which was a Yamaha motorcycle which experienced a decline in sales in 2019 from month to month. Many factors affect it. In this study the variables used are product quality, after sales service, and customer satisfaction. This research uses a descriptive approach, and verification. Samples obtained were 383 respondents who were consumers of PT Ramarayo Perdana Karawang by using purposive sampling technique, data analysis used in this study was the validity test, reliability test, classic assumption test, and path analysis. The results of this study indicate the quality of products and after-sales services have a strong enough relationship, which is equal to 50.3%. then partially product quality has an effect of 39.3 then partially after sales serv...

International Journal of Business and Administrative Studies IJBAS

To cite this article: Intan, W. S. (2016). The analysis factors of experential marketing, product quality, and customer satisfaction of motor bike as a main transportation mode in bandung-indonesia.

TJPRC Publication

Consumer satisfaction among different Multi brand car service center has become an important and necessary concept in today's service business world. Due to the importance of repeat business, it is vital for service businesses to focus on long term relationship with the customer. The wide range of models from different manufacturers with not much change in the specifications within the same price band has made it easy for customers to switch from one brand to another. So the challenge of attracting the customers, selling and retaining them with world class services has turned out to be a great challenge for all the automobile manufacturers. This study draws a detailed analysis on the consumers' level of satisfaction and the problems faced by them with the compact car brought by them. The study has been conducted in Coimbatore City for which a sample size of 720 is chosen.

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)

iqbal arraniri

This study aims at analyzing the effect of product differentiation and brand reputation on customer satisfaction of Yamaha motorcycle products. To collect data, questionnaires were distributed to 100 respondents selected through accidental sampling method. Meanwhile, descriptive and verification testing methods were used to analyze the collected data. Besides, multiple linear regression was also used to construct the variables, namely product differentiation (X1), brand reputation (X2), and customer satisfaction (Y). As results, this study found that product differentiation and brand reputation have a significant effect on costumer satisfaction

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Artificial Intelligence and Transforming Digital Marketing pp 979–986 Cite as

Perception of Young Consumers Towards Electric Two Wheeler in Bangalore City

• C. Surendhranatha Reddy 4 &
• Ajai Abraham Thomas 4  
• First Online: 04 October 2023

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Part of the book series: Studies in Systems, Decision and Control ((SSDC,volume 487))

In this dynamic environment of the market, automobile industry is changing very quickly due to technological up gradation. The manufacturers are able to respond to change in the taste and preferences of the customers. The conventional automobiles have some disadvantages like harmful effects on environment, increasing fuel prices, increasing prices etc. made the customers to think about an alternative technology that has resulted into electric vehicle technology. Even the customers are welcoming this new technology as they have many benefits from it. It is always a challenge for the marketers to make the customers to accept the change and push their products in the market. This research paper emphasises on understanding the perception of young consumers about electric two wheelers in Bangalore city.

• Electric two wheelers
• Young consumers

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Surendhranatha Reddy, C., Thomas, A.A. (2024). Perception of Young Consumers Towards Electric Two Wheeler in Bangalore City. In: Hamdan, A., Aldhaen, E.S. (eds) Artificial Intelligence and Transforming Digital Marketing. Studies in Systems, Decision and Control, vol 487. Springer, Cham. https://doi.org/10.1007/978-3-031-35828-9_81

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DOI : https://doi.org/10.1007/978-3-031-35828-9_81

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