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Free Business Templates for PowerPoint and Google Slides

Make your business presentations stand out with these free templates. Perfect for your next pitch, data analysis and ideas.

Download them to use with PowerPoint or edit them in Google Slides and start creating!

Launching a new business is exciting! But crafting the perfect introduction to potential customers can take time. This pre-designed template can help you quickly showcase your new venture.  This template is easy to customize with your information, logos and images, allowing you to create a professional brochure in no time. […]

Business Brochure / School Newsletter free template for Google Slides and PPT.

Make a lasting impression on your audience with this free and professional PowerPoint template and Google Slides theme. This template has a clean and modern design and features a peach color accent that you can modify easily to match your brand colors or preferences. Whether you’re preparing for a captivating […]

Formal peach free ppt template and Google Slides theme.

Nail your next business pitch without the design fuss! Grab attention with this sleek, minimalist theme for PowerPoint and Google Slides. Let your content shine with clean layouts and minimal distractions. With this free template you can focus on the message: Highlight key points, data, and visuals without overwhelming your audience. A […]

Pitch with Confidence: Free minimalist theme for a powerful business presentation.

Elevate Your Presentations with Earthy Elegance and Sophistication with this free PowerPoint Template and Google Slides Theme. Beth is a stunning free template for Google Slides and PowerPoint, featuring a soothing palette of earthy tones, organic shapes, and leaves. The template is designed to exude a sense of natural elegance […]

Beth, elegant and versatile free template.

A free PowerPoint and Google Slides template with retro lines and a grunge background.  Rigel is a simple yet versatile PowerPoint and Google Slides template that is perfect for your next professional presentation. The template features a modern blue and green color scheme that can be easily customized to match […]

Rigel, retro lines free template.

Simple and Professional free PowerPoint Template and Google Slides Theme This simple and professional template is the definition of minimalism. If what you are looking for is simplicity and just a touch of color, this is the perfect presentation template whether if you are a PowerPoint user or a Google […]

Simple & Professional free powerpoint and google slides template.

My Portfolio free PowerPoint Template and Google Slides Theme A simple and elegant template to present your portfolio or business idea in a chic way. It has many placeholders for images to showcase your products and its design features simple lines and a few stars. Download it today and conquer […]

My Portfolio, free Google Slides and PowerPoint template.

Free PowerPoint template and Google Slides theme. Non linear interactive business presentation theme. This template can be used for a business presentation, to prepare a lesson with different chapters or even as a weekly planner renaming each section as days of the week. To use it for a business presentation, […]

Formal presentation template with interactive menu.

Free PowerPoint template and Google Slides theme. Free colorful presentation template. Bauhaus is perfect for introducing multiple presenters right from the start. Select the pictures on the first slide and replace them for yours and your colleagues. Use a tool such as remove. bg to remove their background and then […]

Bauhaus, multiple presenters template.

Free PowerPoint template and Google Slides theme. Free presentation theme for webinars or professional developments sessions. If you are preparing your next webinar or if you are planning an online PD session, Camille free template for Google Slides or PowerPoint is a fantastic option. Camille is simple, a bit formal, […]

Camille, PD presentation template.

Free Template for PowerPoint and Google Slides Presentations Norris Well, this one is no Chuck, but I bet it can cause the same impact! Perfect for presentations about technology, cybersecurity, cloud computing, servers or communications. If you need the accent color to match your brand, or if you just want to […]

Norris Free Template for Google Slides or PowerPoint Presentations

Free Template for PowerPoint or Google Slides Presentations Hobart Hobart free template for Google Slides or PowerPoint has a clean design, perfect for your next professional presentation. Get your slides ready in no time and successfully communicate your message in your next meeting. Colors can be modified to match your brand […]

Hobart Free Formal Template for Google Slides or PowerPoint Presentations

Free Template for PowerPoint and Google Slides Presentations Lloyd Lloyd is inspired by editorial design and it’s perfect for a business presentation or your next conference. We chose blue because it produces a calming effect and it’s often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence and […]

Lloyd Free Presentation template for Google Slides or PowerPoint

Free Business Template for PowerPoint or Google Slides Presentations Medeley If you need to attract investors and you want to pitch your business idea like a pro, you can trust our Medeley template. You can present your business plan, show your market research and your services with style. Most of […]

Medeley Business Free Presentation template for Google Slides or PowerPoint

Free Theme for PowerPoint and Google Slides Presentations Crane Crane is a simple yet powerful template, its monochromatic palette and its contrasts will get your audience complete attention. If you like its circles-based design, but you need to change its colors to represent best your topic or brand, you can […]

Crane Free Presentation Theme for Google Slides or PowerPoint

Home Blog Business Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations. 

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional. 

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others! 

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose. 

But overall, all types of business presentations can be classified as:

• Informative
• Persuasive 
• Supporting 

Informative Business Presentation 

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times. 

Examples of informative presentations:

• Team briefings presentation 
• Annual stakeholder report 
• Quarterly business reviews
• Business portfolio presentation
• Business plan presentation
• Project presentation

Helpful templates from SlideModel:

• Business plan PowerPoint template
• Business review PowerPoint template
• Project proposal PowerPoint template
• Corporate annual report template

Persuasive Business Presentation 

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action. 

Examples of persuasive presentations:

• Pitch deck/investor presentations
• Sales presentation  
• Business case presentation 
• Free business proposal presentation
• Business proposal PowerPoint template
• Pitch deck PowerPoint template
• Account Plan PowerPoint template

Supporting Business Presentation 

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life. 

Examples of supporting presentations:

• Roadmap presentation
• Project vision presentation 
• After Action Review presentation 
• Standard operating procedure (SOP) PowerPoint template 
• Strategy map PowerPoint template 
• After action review (ARR) PowerPoint template 

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

• Introductory slide 
• Agenda/purpose slide
• Main information or Content slides
• Key Takeaways slides
• Call-to-action/next steps slides

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples!). 

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design. 

1. Get Your Presentation Opening Right 

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation. 

You have several ways of how to start a business presentation:

• Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion. 
• Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story. 
• Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest. 

Standard Informative Opening 

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach. 

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

• The topic of your presentation — a one-sentence overview is enough. 
• Persuasive hook, suggesting what’s in it for the audience and why they should pay attention. 
• Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to. 

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders. 

Story Opening 

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention. 

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation: 

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. 

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations. 

Dramatic Opening 

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs. 

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas. 

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression. 

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches. 

Further reading: How to start a presentation: tips and examples. 

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography. 

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph. 

Use Images, Instead of Bullet Points 

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design. 

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense. 

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation. 

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements. 

Here are several quick tips to shorten your slides:

• Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these. 
• Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter. 
• Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition. 

Consistency is Key 

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative. 

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable 

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that. 

Use the Rule of Three 

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes. 

Many famous authors and speakers use this technique:

• “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
• “Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson 

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains. 

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained. 

Ask a Question 

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback. 

Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand.

If you are looking for a smoother experience creating presentations on the fly, check out the AI PowerPoint maker —it offers everything you can ask forfrom presentation design in a couple of clicks.

12 Business Presentation Examples and What Makes Them Great 

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them. 

1. N26 Digital Bank Pitch Deck 

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch. 

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt. 

2. WeWork Pitch Deck

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points. 

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast. 

3. Redfin Investor Presentation 

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use. 

4. Google Ready Together Presentation 

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example 

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics. 

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another. 

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation 

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members. 

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples. 

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media. 

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits. 

9. Amazon Web Services (AWS) Technical Presentation 

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments. 

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc. 

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product. 

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development. 

11. Visa Business Acquisition Presentation 

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem. 

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer. 

12. Pinterest Earnings Report Presentation 

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes. 

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks. 

To Conclude 

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic. 

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

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Business Presentations, Corporate Presentations, Design, Design Inspiration, Examples, Executive Reports, Inspiration, Presentation Ideas Filed under Business

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What It Takes to Give a Great Presentation

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Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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How to Create Slides That Suit Your Superiors: 11 Tips

When you’re pitching ideas or budgets to execs in your organization, you need to deliver slides that fit those particular people just right. This checklist identifies the key considerations.

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I recently interviewed 20 of my customers, all in senior roles at Fortune 100 companies, and asked them their biggest pain point in presenting to higher-ups and even colleagues. What I heard consistently was that it can feel like Goldilocks bouncing from one option to the next, testing to figure out what’s “just right.” Does the audience want deep reports? Sparse slides? Something in between? Like … what?

Teams often come to presentation meetings with vast amounts of backup content just in case an exec wants to take a deep dive on any given point. There’s often a struggle to anticipate every direction attendees might want to go. It’s frustrating, and it’s not efficient.

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There are many ways to build slides. I’m not just talking about crafting them well versus poorly. I’m talking about all of the important decisions regarding how to organize them, how much text to use, when to lean into a chart, the best ways to use bullets and color, and whether to include an appendix with additional information. Before you make your next proposal or request of the executive team, use this list of 11 tips for your next set of slides as a guide.

Four Things You Must Have in Every Exec’s Slides

Before we drill down into the harder aspects, the ones where your executives’ tastes may vary widely, let’s quickly cover four aspects that you can consider the building blocks — the basics you should never proceed without.

Start with an executive summary. Begin the slide deck with a tight executive summary that follows a three-act structure. First, start with stating the current realities. Second, clearly state the problem or opportunity your idea addresses and its potential impact. Third, explain how your recommendation solves the problem or exploits the opportunity and the next steps you’re proposing.

Have a logical organization. The arc of the deck — the package from beginning to end — should make sense. If your audience reads only the headline of every slide, the order should be coherent and make most of the case for you. The content below each slide’s headline must support the statement made in the title. Remove everything that doesn’t support your point; as writers will tell you, you sometimes need to “kill your darlings” when you’re editing.

Begin the slide deck with a tight executive summary that follows a three-act structure.

Make it skimmable. Help your audience to quickly grasp the point without getting bogged down in details. Create a clear visual hierarchy. Guide the reader’s eye through the content: Use bold headings, bullet points, and numbered lists to break down information into digestible pieces. Highlight key takeaways or conclusions in a different color or font size to draw attention to these critical points.

Focus on concise insights. Succinct statements with clear insights are everyone’s jam. Every slide should serve a purpose and contribute directly to the decision-making process. Distill complex information. Don’t use 100 words when 20 words will nail it. If you’re having difficulty trimming, consider using company-approved AI tools to help you take out the fluff.

Five Preferences to Confirm With the Person You Want to Reach

Now we’ll delve into what your particular audience does and does not want. If you haven’t yet, start by asking the person you’re presenting to what they generally prefer. They probably know themselves well but have not been asked to articulate how they like to receive information.

Ask how dense is too dense. Some executives prefer detailed slides with comprehensive data. Others favor a more high-level approach. You’re weighing how to balance informative content with readability, ensuring that slides are not overloaded yet are sufficiently detailed to support decision-making.

Confirm the delivery format and timing. Some execs like information presented to them. Others prefer a pre-read of the material followed by a discussion. I always recommend our tool Slidedocs (I’ve written a free e-book on them), which are visual documents using both words and images. The templates help presenters organize their thoughts into a document for a pre-read or a read-along. They are designed to be skimmable and able to travel through your organization without the help of a presenter.

I’m a huge fan of pre-reads and prefer to use my time in meetings to ask questions and build alignment. If your audience didn’t review your material in advance, ask at the top of the meeting whether they would like you to present it or would prefer to read through it and then discuss it.

Find out how much data visualization they prefer. Charts, graphs, photos, and illustrations often communicate complex data more clearly than words alone. When execs can see what you’re saying, they often can better understand the impact of your idea. Does the exec want to understand exact numbers? Bar charts allow them to move their eyes across a series of specifics. Does the exec want to know the shape of a trend over time? Line charts can show the pattern. (See “Classic Charts Communicate Data Quickly.”) Some prefer charts with annotations that draw attention to what you think is the most important point. Others want to make their own conclusions from the data.

One of my clients, the CEO of a massive commercial real estate company, doesn’t want anything visualized. He prefers numbers, only in a table, and only in two colors — black and red. You might think this is archaic. But the fact that he’s clear to his teams about what he wants takes all the mystery out of how to communicate with him.

When the stakes are high, have a conceptual thinker help with diagrams and concepts. If you don’t have one on your team, and when it’s high stakes, find an internal designer to help you or hire one. You can’t afford to have the baby (your idea) thrown out with the bathwater (terrible slides).

Identify which details need spelling out. How well do the people you’re presenting to know the landscape and function of the company and products you’re talking about? For example, if your engineering team threw a slide into a deck about an issue that requires executive approval, do the execs all speak geek? Or do you need to explain the technology so that they will really understand the ask? Either eliminate internal jargon and acronyms or unpack those bits, especially if your proposal deeply involves expertise outside of the executives’ domain.

Ask whether appendices will be useful. When you’re organizing a presentation, you often troll data, read through complicated reports, and even hire external experts to figure out what’s best for the company. Do your execs want access to that supporting data? You can add a document to the end of the presentation as an appendix to show all of the data and source material. This allows the main content of the slides to remain focused and accessible while still providing comprehensive background information for those who want more.

Two Tips to Improve Your Presentation Skills

Getting materials in place is the biggest step. They will be your best tools for selling your ideas. But there are two extra areas to pay attention to as a presenter: how you handle questions and how you use every experience to improve.

Anticipate questions, and practice your answers. Before you have your meeting, gather a small team to challenge every point you make. Invite colleagues you trust to role-play as “a rapidly inquisitive exec” or “the doubting naysayer exec” so you are prepared to present your idea well. They’re gonna grill you, and practicing will help you remain unruffled when it happens.

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Ask for feedback after the presentation. Establish a feedback loop with those you presented to. Ask what worked well and how you can improve. If attendees don’t have the time, find people who have had their ideas funded and talk to them about what they did that worked. Advice and some perspective will help you nail your performance even better next time.

Empathetically understanding your audience members and how they process information, whether it’s executives or peers, sets up your ideas for success. Clarity creates efficiency. When a presentation fits just right, you’ve given your great thinking the best chance of moving through your organization and having maximum impact.

About the Author

Nancy Duarte is CEO of Duarte Inc. , a communication company in the Silicon Valley. She’s the author of six books, including DataStory: Explain Data and Inspire Action Through Story (Ideapress Publishing, 2019).

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How to make your branding presentation a success

Get your team on prezi – watch this on demand video.

Anete Ezera March 30, 2024

For all brands, whether established or new, pitching your identity and intentions as a brand should be an important part of presentations. But, it’s not always easy to showcase your brand in the way you envision. This is why knowing how to create the perfect branding deck is important. With Prezi, merging your ideas into a branding presentation has never been easier. Read on to learn more about what a branding deck is and get the knowledge you need to showcase your brand in the right way. 

What is a branding presentation? 

People use branding presentations for several reasons. They can be used to introduce a brand and explain their values and business strategy. They’re also used to brief marketing teams or partners or align internal teams with the brand’s direction. They can be useful for all brands, from newly established to global companies. 

A branding presentation will usually consist of: 

• Brand overview;
• Detailed information about the brand’s target market;
• How the brand positions itself in the market;
• Showcase of the brand’s visual elements (logo, color palette, imagery);
• Explanation of the brand’s communication style (voice, tone);
• Examples of how the brand identity is applied across various mediums;
• Brand guidelines and standards.

Examples of branding presentations

We’ve put together some examples of branding presentations that were created using Prezi. 

Personal branding presentation 

The following example is a personal branding presentation, which uses the same principles as a normal branding presentation. Only, the brand you’re selling is yourself. This presentation is created by the help of Prezi AI , and you can reuse this presentation example and fill in the placeholders with your own information. You can showcase your strengths, values, and goals, and add a personal touch to make it authentically yours. Or, you can also use Prezi AI to create a presentation like this in minutes or even seconds.

Fashion branding presentation 

The following branding presentation could be used for a fashion brand. The presentation design, created using Prezi AI , matches the aesthetic appeal a fashion brand might want to use. This is a good example of storytelling as the presentation moves through each point telling the audience about the brand and what their intentions are. The fashion brand presentation also explores its identity and heritage, which is a great way to connect with the audience on a personal level. You can simply reuse this presentation, add your content and personal touch, and present it right away.

Grammarly brand presentation 

This presentation on Grammarly is a great example of staying consistent and true to your brand. When you look at the overall theme of the presentation, such as the colors and fonts used, you can see that the brand identity is solid all the way through. This is a great way of sharing what you envision your brand to look like with the audience. 

8 Tips to help you create the best branding presentation

Now we know what a branding presentation should consist of, let’s look at some tips to help you in the creation process. 

Start with a strong story 

In order to captivate your audience from the beginning, you need to come up with a story that captures your brand’s mission, vision, and values. A storytelling approach helps to engage your audience emotionally and intellectually, making your brand’s purpose and direction clear from the outset. 

Know your audience 

Think about who you’re presenting to, as this will help you highlight the more relevant aspects of your brand. Whether you’re presenting to clients, stakeholders, or internal teams, tailor your branding presentation to the specific interests and expectations of your audience. 

Highlight the unique value proposition 

In order for people to take your brand seriously, you should talk about what sets you apart from your competitors. Think about the unique benefits your brand offers compared to similar brands, and highlight these points. You should make your unique value proposition the main focus of your presentation to showcase why your brand matters. 

Use interesting visuals 

Another great way to grab your audience’s attention is to make your branding presentation look visually interesting. You should include your brand logo and color scheme throughout to reinforce who you are. When it comes to including imagery, it’s important to choose images that correlate with your message, and they should be relevant to the information on your presentation slides. When used in the right way, visuals can be really good at strengthening the points you’re making. 

Examples of your brand in action 

The best way to get people on board with your brand is to make them believe in it. The best way to do this is to show them your brand in action. This could be from brand packaging and advertising examples to displaying your digital presence. By showing how your branding is applied in real-world circumstances, you’re bringing your brand to life, rather than just talking about it. 

Be concise and focused

Your audience is going to soak in information better if you keep your presentation clear and to the point. Think about the key points you want to make, and stick to them. You could use each slide of your branding presentation to make one key point, this way you’re not overloading each slide with too much information, which can be confusing. When thinking about how you want your presentation to look, avoid cramming your slides with too much text and too many visual elements. Your message will come across much clearer if you keep it simple. 

Interactive elements 

This is an aspect that can really boost your presentation and make it less boring. For branding presentations, you might want to include interactive elements like a live demonstration or an interactive session where the audience can experience your products or platform firsthand. Another idea might be to encourage your audience to participate in discussions, like sharing their experiences or expectations of your product or service. For virtual branding presentations, use Live Prezi to take interactivity to the next level. With Live Prezi, you can create an interactive presentation experience in real-time. Simply set up your link and share it with anyone, anywhere. Up to 100 participants can join your Live Prezi session and follow along as you guide them through your compelling content.

End with a clear call to action 

It’s important that you make it clear to your audience what action you need them to take following your presentation. This might be seeking approval or feedback, or a specific, unique action you require from your branding presentation. Either way, you should be clear about the next steps you want the audience to take following your presentation. 

Pitfalls to avoid 

We’ve already discussed things that you should consider when creating your branding deck, now let’s look at some mistakes you should avoid. 

Too much information 

A common mistake when making branding presentations is putting too much information onto the slides. Overloading slides in this way is going to be distracting for your audience. Try using bullet points to make each point clear and use visuals that complement your spoken words. With Prezi’s AI text editing tool , you can easily modify your text to match your desired outcome in seconds. Make text longer, shorter, or create a concise and engaging list.

Inconsistency 

When you use a mixture of styles, fonts and colors throughout your branding presentation, it screams amateur. You should make sure the whole thing looks in alignment with your brand and stays consistent for the whole presentation. Staying constant with the visual aspect helps to paint a picture of what your brand looks like. To feel more confident in your design choices, use Prezi’s AI presentation maker – it’ll suggest matching color schemes, layouts, and more, to match your topic and style.

Underestimating your audience’s knowledge 

Assuming your audience knows too little or too much can cause confusion. Make your presentation just right for what they know about your brand and the field it’s in. Give them new things to learn without making it too simple.

Skipping your brand’s story

People tend to resonate with stories and purposes. Failing to talk about who you are as a brand and what you stand for can cause your audience to disconnect. You should make it a personal branding presentation that mentions your values and intentions. 

Failure to mention competitors

It’s important to let your audience know where your brand sits in the market. When you fail to discuss your competitors, your audience may deem this ignorant or naive. The purpose of mentioning your competitors is to show how your brand can outshine them and what values you have to offer that they don’t. Without this, your audience will be left with questions about your brand’s uniqueness and whether you’ll fit in the market. 

Forgetting to proofread 

If your presentation contains typos, spelling mistakes, or inaccuracies, you may come across as unprofessional and questions about your brand’s credibility may arise. Remember, branding presentations are all about giving off a good first impression, so make sure you’ve checked each slide properly before your big moment arrives. 

Don’t rely too heavily on text

When the screen is crammed with text, it can make your branding presentation look dull and make it harder for your audience to follow. By using visuals to explain your points instead of lots of text, the audience can process your message much faster. After all, you’re going to be the voice of the brand, so stick to a few bullet points and elaborate with speech. 

Not preparing for questions 

Your audience is bound to have questions about your brand and goals, and how you plan on reaching these goals. Since there’s no way of knowing what questions will be thrown at you, it’s a good idea to prepare beforehand. 

Prezi’s role in your branding presentation 

Prezi is a presentation tool that’s different from any other. It lets you share ideas in a way that’s interesting, by moving around a single space, letting you zoom in and out of sections to show off your points. There’s no longer a need for boring, traditional slide-based presentations because Prezi allows us to share our thoughts in a more dynamic way that lets us bring our audience on a journey with us. 

Prezi is particularly useful for creating branding presentations because you can share your brand’s story and identity in a new and exciting way that sticks with your audience. Let’s look at some of Prezi’s features that would be great for creating your branding presentation. 

Brand kits 

We know how important it is that things stay consistent when it comes to branding presentations. This is why Prezi has created the Brand Kit feature, where you can include your brand’s color palette, logo, fonts, and style so that every time you need it, you have a pre-set branding presentation template. This way, you can save time whenever you need to create a presentation based on your brand, and you know it’s going to align with your brand’s identity every time. 

Integration features 

When it comes to presenting your branding deck virtually, Prezi has all the tools you need to succeed. You can connect and engage with hybrid teams in real-time using Prezi Video , making your meetings more exciting and engaging. You can show your branding content at the same time as showing your face, so you can still present just like you would in a conference room. 

Open canvas 

Prezi’s open canvas feature allows you to move freely from one point to the next. It takes away the restrictions that come with slide by slide-based presentations. This is ideal for when you’re telling your brand’s story, as you can zoom in on certain key points and then back out to the bigger picture. It’s also easier to go back and forth between points which might be useful when faced with questions about your brand. 

Professionally designed templates 

For those who don’t want to start with a blank page, having a fully prepared template can be a huge help. With Prezi, you can choose from a great range of templates . No matter what industry you’re starting out in, you can find a template that can serve as the building ground for your branding presentation. Prezi templates are customizable, so you can integrate parts of your brand as you go along the creation process. 

Images and icons 

Prezi has countless icons and images you can choose from to help you create the perfect visuals. Branding presentations are all about telling a story, and with Prezi, your options are endless when it comes to selecting the perfect visuals to complement your narrative. Having a great range of images and icons to choose from all in the same place makes the creation process much simpler, saving you time for more important aspects of your brand. 

AI text editing tool 

When it comes to forming the right words, we can help. Our AI feature can edit your work or offer suggestions, such as correcting spelling mistakes or grammatical errors. Prezi’s AI text editing tool can also shorten or lengthen text, as well as restructure it, such as changing paragraphs to readable bullet points. This is a really important feature when it comes to making a branding presentation, as easily readable slides are a crucial part of it. 

Collaborate easily 

Working together to create the best branding presentation is easy with Prezi. You and your team can work remotely on the presentation and communicate ideas and feedback using the comment feature. You can comment on each frame, so you and your team can be sure that every part of the presentation is up to scratch, working together from anywhere in the world. 

Why every branding presentation needs AI 

At Prezi, we’re always striving to provide the best presentation creation experience – that’s why we’re elevating it with advanced AI features. There are so many benefits of using AI to assist in the creation process of your branding presentation. Let’s look at a few of these advantages: 

Save time with automatic design and content: AI quickly creates designs and content, cutting down the time you spend on making presentations. For those using Prezi, this means extra time to improve your story. 

Brings new ideas: AI can come up with new designs and content ideas that you might not have thought of yourself. 

Keep things consistent: Many AI tools can help you stick to the same theme throughout your branding presentation, such as, colors and fonts. 

Easy updates and changes: With AI, making changes and improvements to your presentations is a lot easier. Take the Prezi AI text editing tool for example, which makes suggestions to make your content even better. 

A new beginning for branding presentations 

Whether you’re launching a new brand or whether you’re an established brand taking on a new venture, branding presentations can be the make or break for you. This is why it’s so important to make a good, strong impression on your audience. By following the tips we’ve mentioned in this article, you can maximize your chances of making a showstopping branding presentation that leaves your audience invested. 

By using Prezi to make your presentation, you’re not only equipped with features like pre-designed templates , but you also have the advantage of AI-powered design tools . It’s clear that features like the AI presentation creator and AI text editing tool have changed the way we create presentations. Gone are the days of worrying about what to say and when, because with Prezi, you know that each slide is going to have the perfect balance between text and visuals, captivating your audience.  

And, not only is the creation process a lot easier with Prezi, but it’s quicker too. This is a great perk for brand owners, as we know there’s much more to launching a brand than making presentations. The assistance of Prezi means you now have more time to spend on important tasks. So, for your next branding presentation, partner with Prezi and reap the benefits of amazing design features and AI-powered presentation tools. 

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Astex Pharmaceuticals Announce Key Data Presentations at the American Association For Cancer Research (AACR) 2024 Annual Meeting

CAMBRIDGE, United Kingdom, April 03, 2024 (GLOBE NEWSWIRE) -- Astex Pharmaceuticals, a pharmaceutical company based in Cambridge, UK, dedicated to the discovery and development of novel small molecule therapeutics for oncology and diseases of the central nervous system, announced today that it will make five key data presentations at AACR 2024 focusing on its Phase II-ready MDM2 antagonist, ASTX295. AACR 2024 will take place from April 5-10, 2024, at the San Diego Convention Center, San Diego, USA.

ASTX295 data presentations at AACR 2024

ASTX295 is an oral, potent inhibitor of the p53-MDM2 protein-protein interaction that was discovered by Astex using its proprietary structure-based drug design approach. The compound was specifically designed to overcome the on-target toxicity seen in the first generation MDM2 antagonist compounds which have shown dose-limiting haematological toxicities in the clinic. In contrast, ASTX295 is a potent MDM2 antagonist with a clean CYP/hERG profile and a shorter human half-life allowing for pulsatile pathway modulation while avoiding myelosuppression. ASTX295 therefore has bone-marrow sparing characteristics which permit a differentiated safety profile to be presented at AACR. Astex is interested in discussing the further development of ASTX295 with potential partners.

About Astex Pharmaceuticals

Astex is a leader in innovative drug discovery and development, committed to the fight against cancer and diseases of the central nervous system. Astex is developing a proprietary pipeline of novel therapies and has a number of partnered products being developed under collaborations with leading pharmaceutical companies. Astex is a wholly owned subsidiary of Otsuka Pharmaceutical Co. Ltd., based in Tokyo, Japan.

For more information about Astex Pharmaceuticals please visit: https://www.astx.com

For more information about Otsuka Pharmaceutical, please visit: https://www.otsuka.co.jp/en/

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