27 of the Best Professional Bio Examples I've Ever Seen [+ Templates]

Lindsay Kolowich Cox

Published: December 20, 2023

80+ Professional Bio Templates & Examples

write a corporate bio

Create a compelling professional narrative for a proper, attention-grabbing introduction.

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As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry.

Hands type at a laptop

Though I'm definitely familiar with professional bios, I can admit they can be challenging. What do I include? What do readers need to know?

As daunting as writing a professional bio can be, professional bios are crucial when applying for jobs, seeking new clients, or networking. A professional bio also gives the world a brief snapshot of you and your professional ideals.

If you‘re at a loss for how to write a professional bio that packs a punch, I’ve got you covered. In this journey, tools like HubSpot’s user-friendly drag-and-drop website builder can be instrumental in showcasing your professional bio online with ease and style.

I will walk you through how to write a professional bio that you can proudly publish, provide professional bio templates, and show you the best professional bio examples you can get inspiration from.

→ Download Now: 80 Professional Bio Examples [Free Templates]

What is a professional bio?

Professional bio templates, how to write a professional bio, best professional bio examples, how to write a short bio.

write a corporate bio

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A professional bio or biography is a short overview of your experience. Professional bios usually include details about education, employment, achievements, and relevant skills.

Purpose of Professional Bios

A bio tells an audience about who you are, what you've done, and what you can do. It can help potential employers, fans, or customers understand your personality and what you stand for.

Writing a bio without a clear starting point is challenging — believe me, I've tried. To ease the process, here are some templates I put together to get you started.

I‘ve found it’s best to keep your professional bio honest and to the point. Too long of a bio, and you risk losing your audience's attention. After all, audiences will only read a web page for less than a minute before clicking elsewhere.

And honesty is key because most consumers and clients won‘t invest in someone or something if it doesn’t seem trustworthy. In fact, 67% of consumers say they must trust a brand before investing in its products or services.

write a corporate bio

"Plus," she adds, "I'm always happy to talk about my cats at any given moment. You never know when a fellow cat mom could be reading."

Values and Work Approach

Your values can sometimes show your work ethic more effectively than your career path. It can also help you endear yourself to employers and colleagues who want to work with people with similar values.

So don‘t be shy: Share how you incorporate your values into your work. Whether it’s a commitment to innovation, customer satisfaction, or ethical decision-making, explain what drives you and be enthusiastic about it.

Your Personality

Remember: Your bio should always include a taste of your personality! Your sense of humor, creativity, or collaborative nature could all give readers a sense of who you are. This helps readers connect with you on a more personal level.

Remember to tailor your bio for different platforms and audiences. Also, keep it concise and impactful while highlighting the most relevant information in each context.

First-Person Bio vs. Third-Person Bio

While first-person bios are common, third-person bios can be more effective in formal situations.

Your decision to write your professional bio in the first or third person depends on your desire to leave a more personable or assertive impression.

Both approaches work, provided you tailor them to your goals and audience. What’s important is to be clear and tell your story in a way that connects with your reader.

How to Write a First-Person Bio

Writing in the first person can be a great way to connect with your audience when building a personal brand. When you write a first-person bio, use "I" or "me" to make yourself relatable and approachable.

Here's one way I’d write a first-person bio:

"I'm a freelance writer specializing in small business content. I've worked with companies in a variety of industries like home care to fine leather goods."

Speaking in the first person here connects you with a client or brand based on your experience and opinions. Put another way, writing a first-person bio is like telling your story to your audience.

Here are a few tips to make your first-person bio great:

Don’t start every sentence with "I."

Showing instead of telling is a great approach.

Let’s say you’re a writer who wants to create a short professional bio. Instead of saying, "I love to write," you can say, "Writer. Bad but enthusiastic dancer."

This portrays your writing skill, shows your personality outside of writing as a dancer, and includes a little sense of humor, which is essential for a writer.

Remember, you know yourself better than anyone.

Adding a back story to your bio helps create context for the roles and successes you write about. Think of it like a case study about who you were, what you are now, and the process that got you to your current position.

Focus on valuable details.

Quick facts about you can showcase your identity and values. For example, if you're writing a bio for LinkedIn, think about how to tie your hobby into what you do.

Let's say Animal Crossing is your hobby. Does it align with your career aspirations? It can be a great addition to your bio if you want to pursue a video game career.

However, if your interests lie elsewhere, including a more relevant hobby is better.

How to Write a Third-Person Bio

Third-person bios sound more authoritative and objective. So, if you’re job searching in a formal industry, applying for grants, or trying to get published, you may want to stick to the third person.

For instance, when you write a third-person bio, you may start with:

"Jasmine Montgomery is a Senior Hiring Manager at L’Oreal based in New York. She recruits across several business units to connect with the brightest talent from around the globe."

By only using your name and pronouns to speak about yourself here, you are letting your title and skill set speak for themselves.

These bios create distance between the subject of the bio (you) and the reader through a third person. This person could be anyone, but they usually speak in a tone emphasizing their expertise.

This makes third-person bios feel aloof or overly formal sometimes.

Ideally, your third-person bio should sound friendly but polished, like a message from a close colleague at work. Here are a few tips on how to write a great third-person bio.

Write from the perspective of someone you know and trust.

It can be challenging to write about yourself, so try to see yourself from the perspective of your favorite person at work or a mentor you trust. This can help you write from a position of authority without feeling self-conscious.

Show the reader why they should trust your opinion.

A professional bio often reflects a specific industry or niche. With this in mind, your text should include relevant details that professionals in your industry know. Avoid jargon whenever you can.

Remember, you're telling a story.

If you want a third-person bio, but you're used to writing in first-person, it may help to write it the most comfortable way for you.

Your professional bio is an essential piece of writing, so edit it carefully. Edit your writing from both points of view and see which works best for your target audience.

Here's how to write a professional bio, step by step.

  • Create an 'About' page for your website or profile.
  • Begin writing your bio with your first and last name.
  • Mention any associated brand name you might use.
  • State your current position and what you do.
  • Include at least one professional accomplishment.
  • Describe your values and how they inform your career.
  • Briefly tell your readers who you are outside of work.
  • Use humor or a personal story to add flavor to your professional bio.

If you’re anything like me, you probably don't think about your professional bio until you’re asked to "send one over via email."

You have one afternoon to come up with it, so you scramble together a bio that ends up reading like this:

"Rodney Erickson is a content marketing professional at HubSpot, a CRM platform that helps companies attract visitors, convert leads, and close customers.

Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing."

To be fair, in certain contexts, your professional bio needs to be more formal, like Mr. Erickson's up there. But there are also cases where writing a personable and conversational bio is good.

Whether you choose the formal or casual route, use the following steps to create a perfect bio.

1. Create an 'About' page for your website or profile.

You need an online space to keep your professional bio. Here are a few to consider (some of these you might already have in place):

  • Facebook Business page .
  • Industry blog byline .
  • Instagram account .
  • Personal website .
  • LinkedIn profile .
  • Industry website .
  • Personal blog .

As you'll see in the professional bio examples below, the length and tone of your bio will differ depending on the platforms you use.

Instagram, for example, allows only 150 characters of bio space, whereas you can write as much as you want on your website or Facebook Business page.

2. Begin writing your bio with your first and last name.

If your readers remember nothing else about your bio, they should remember your name. Therefore, it's a good idea for your first and last name to be the first two words of your professional bio.

Even if your name is printed above this bio (hint: it should), this is a rare moment where it's okay to be redundant.

For example, if I were writing my bio, I might start it like this:

Lindsay Kolowich

Lindsay Kolowich is a Senior Marketing Manager at HubSpot.

3. Mention any associated brand name you might use.

Will your professional bio represent you or a business you work for? Ensure you mention the brand you associate with in your bio. If you're a freelancer, you may have a personal business name or pseudonym you advertise to your clients.

Here are a few examples:

  • Lindsay Kolowich Marketing.
  • SEO Lindsay.
  • Kolowich Consulting.
  • Content by Kolowich (what do you think ... too cheesy?).

Maybe you founded your own company and want its name to be separate from your real name. Keep it simple like this: "Lindsay Kolowich is the founder and CEO of Kolowich Consulting."

4. State your current position and what you do.

Whether you're the author of a novel or a mid-level specialist, use the following few lines of your bio to describe what you do in that position. Refrain from assuming your audience knows what your job title entails.

Make your primary responsibilities known so readers can know you and understand what you offer to your industry.

5. Include at least one professional accomplishment.

Just as a business touts its client successes through case studies, your professional bio should let your audience know what you've achieved.

What have you done for yourself — as well as for others — that makes you a valuable player in your industry?

6. Describe your values and how they inform your career.

Why do you do what you do? What might make your contribution to the market different from your colleagues? What are the values that make your business a worthwhile investment to others?

Create a professional bio that answers these questions.

7. Briefly tell your readers who you are outside of work.

Transition from describing your values in work to defining who you are outside of work. This may include:

  • Your family.
  • Your hometown.
  • Sports you play.
  • Hobbies and interests.
  • Favorite music and travel destinations.
  • Side hustles you're working on.

People like connecting with other people. The more transparent you are about who you are personally, the more likable you'll be to people reading about you.

8. Use humor or a personal story to add flavor to your professional bio.

End your professional bio on a good or, more specifically, a funny note. By leaving your audience with something quirky or unique, you can ensure they'll leave your website with a pleasant impression of you.

Following the steps above when writing your bio is important, but take your time with one section. People consume lots of information daily. So ensure your bio hooks 'em in the first line, and you won’t lose them.

(P.S. Want to boost your professional brand? Take one of HubSpot Academy's free certification courses . In just one weekend, you can add a line to your resume and bio that over 60,000 marketers covet.)

Why Good Bios Are Important for a Professional

You may think, "How many people read professional bios, anyway?"

The answer: A lot. Though there's no way to tell who is reading it, you want it catchy. Your professional bio will delight the right people coming across it on multiple platforms.

Professional bios can live on your LinkedIn profile , company website, guest posts, speaker profiles, Twitter bio , Instagram bio , and many other places.

And most importantly, it‘s the tool you can leverage most when you’re networking.

Bottom line? People will read your professional bio. Whether they remember it or it makes them care about you is a matter of how well you present yourself to your intended audience.

So, what does a top-notch professional bio look like? Let‘s review a few sample bios for professionals like you and me. Then, we’ll cover bio examples from some of the best people in the industry.

Short Sample Bios

Your bio doesn't have to be complicated. Here are five samples to glean inspiration from.

Example 1: Friendly Sample Bio

"Hey! My name is Ryan, and I'm a marketing specialist passionate about digital advertising. I have five years of experience managing various online campaigns and improving brand visibility for clients across multiple verticals. I love analyzing consumer behavior and leveraging data-driven strategies to maximize ROI. Outside work, I enjoy traveling, taking funny photos, and exploring new hiking trails."

Example 2: Mid-Career Sample Bio

"Jennifer Patel is a versatile graphic designer known for her creative approach and attention to detail. With a background in visual arts and eight years of experience, Jennifer has worked on diverse projects ranging from logo designs to website layouts. Her ability to understand and translate client needs into visually striking designs sets her apart. Jennifer finds inspiration in nature, music, and pop culture."

Example 3: Sales Sample Bio

"I'm a seasoned sales executive with a track record of exceeding targets and building strong client relationships. With a background in B2B sales, I've built a natural ability to understand customer needs and consistently exceed quota every month. I pride myself in my communication skills and strategic approaches, which have helped me thrive in highly competitive markets such as SaaS sales. Outside work, I enjoy playing basketball and volunteering at local charities."

Example 4: HR Sample Bio

"I am a dedicated human resources professional with a passion for fostering a positive workplace culture and facilitating employee development. With eight years of experience in talent acquisition and HR operations, I've played a key role in building high-performing teams. I'm known for my strong interpersonal skills and ability to create inclusive and supportive work environments. In my free time, I enjoy practicing yoga and exploring new culinary experiences."

Example 5: Software Engineer Sample Bio

"David Chang is a senior software engineer specializing in backend development. With a strong background in computer science and six years of experience, David has successfully built scalable and efficient solutions for complex technical challenges. He is well-versed in various programming languages and frameworks like C++, Java, and Ruby on Rails. In his spare time, David enjoys reading science fiction novels and playing the guitar."

Below, we've curated some of the best professional bio examples we've ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various places you might describe yourself.

Check 'em out and use them as inspiration when crafting your own.

  • Chimamanda Ngozi Adichie: Author
  • Chima Mmeje: SEO Content Writer
  • DJ Nexus: DJ
  • Lena Axelsson: Marriage & Family Therapist
  • Mark Levy: Branding Firm Founder
  • Audra Simpson: Political Anthropologist
  • Marie Mikhail: Professional Recruiter
  • Wonbo Woo: Executive Producer
  • Chris Burkard: Freelance Photographer
  • Lisa Quine: Creative Consultant
  • Nancy Twine: Hair Care Founder
  • Trinity Mouzon: Wellness Brand Founder
  • Alberto Perez: Co-Founder of Zumba Fitness
  • Ann Handley: Writer and Marketer

1. Chimamanda Ngozi Adichie : Author

Bio platform: personal website.

Chimamanda Ngozi Adichie begins her professional bio with an invitation to her roots.

In a few paragraphs, she describes when and where she was born, her family, her education, her honorary degrees, and the depth of her work, which has been translated into 30 languages and several publications.

write a corporate bio

She can keep readers engaged by leading with a powerful hook that aligns with her target audience’s marketing needs.

write a corporate bio
  • There’s clarity about who Chima serves.
  • The hook is bold, catchy, and compels anyone to read further.
  • Including client results makes clients visualize what they can expect.

3. DJ Nexus : DJ

Bio platform: facebook.

This New England-based DJ has single-handedly captured the Likes of over 2,000 people in and beyond Boston, MA. And even if you don‘t listen to the type of music he produces, it’s hard not to read his compelling Facebook bio.

For instance, consider his tagline, under "About" — " Quiet during the day. QUITE LOUD at night! " DJ Nexus tells you when he works awesomely. I got goosebumps just imagining a dance club where he might play music.

write a corporate bio

write a corporate bio

write a corporate bio

The second is the "long version," which is even more interesting than the first. Why? It reads like a story — a compelling one, at that. In fact, it gets hilarious in some parts.

The second sentence of the bio reads: "He was frightened of public school, loved playing baseball and football, ran home to watch ape films on the 4:30 Movie, listened to The Jam and The Buzzcocks, and read magic trick books."

Here's another excerpt from the middle:

write a corporate bio

write a corporate bio

write a corporate bio

It's a well-put value proposition that sets her apart from the rest of the HR industry.

Marie concludes her bio with a smooth mix of professional skills, like her Spanish fluency, and personal interests, such as podcasting and Star Wars (she mentions the latter with just the right amount of humor).

  • Straight off the bat, Marie uses a story to share her experiences of how she began as a recruiter.
  • It provides a subtle pitch for readers to check out her podcast.
  • The bio exudes Maries approachable, fun, and playful personality.

8. Wonbo Woo : Executive Producer

Wonbo Woo is the executive producer of WIRED's video content and has several impressive credits to his name. What does this mean for his professional bio? He has to prioritize.

With this in mind, Wonbo opens his bio with the most eye-catching details first (if the image below is hard to read, click it to see the full copy ).

write a corporate bio

write a corporate bio

I wouldn‘t necessarily be inclined to follow Chris if his bio had simply read, "I post beautiful images." But images that inspire me to travel? Now that’s something I can get behind.

Last, he ends on a humble, sweet note: "He is happiest with his wife Breanne raising their two sons." So inject personal information into your bio — it makes you seem approachable.

  • It highlights Chris’s achievement without bragging.
  • The last sentence portrays Chris as a responsible man who loves his family.
  • The well-written bio speaks to nature lovers who like the outdoors, surfing, and more. This gives them reasons to follow Chris.

10. Lisa Quine : Creative Consultant

Bio platform: portfolio website.

Creative professionals who specialize in visual art may find it challenging to balance the writing of their bio and displaying of their portfolio. Not Lisa Quine. Lisa has an exceptional balance of her professional bio and creative work.

Throughout her bio, you'll notice the number of murals she's completed and a brief timeline of her career. This helps her paint the picture of who she is as a professional.

write a corporate bio

The rest of her bio similarly focuses on Twine's strengths as someone who’s able to take hair care "back to basics."

write a corporate bio

Mouzon effectively grips the reader's attention with this introduction and then dives into some of her impressive accomplishments — including a brand now sold at Urban Outfitters and Target.

The language used throughout Mouzon's bio is authentic, real, and honest.

For instance, in the second paragraph, she admits:

"While building a brand may have looked effortless from the outside, starting a business at age 23 with no resources or funding quickly forced me to realize that early-stage entrepreneurship was anything but transparent."

write a corporate bio

As an avid Zumba fan, I was excited to include this one. Perez styles his LinkedIn bio as a short story, starting with his background as a hard-working teen who held three jobs by age 14.

His bio tells the fun and fascinating origin story of Zumba, in which Perez, an aerobics teacher in Florida at the time, forgot his music for class and used a Latin music cassette tape instead ... "And it was an instant hit!"

His bio continues:

"Shortly after he was connected to Alberto Periman and Alberto Aghion, and Zumba was officially created ... What started as a dream now has 15 million people in more than 200,000 locations in 186 countries who take Zumba classes every week."

write a corporate bio

write a corporate bio

There's something in there for everyone.

  • The last section of the bio shows Ann’s warm personality — "Ann lives in Boston, where she is Mom to creatures two- and four-legged."
  • Written in the third person, this bio has lots of proof (like followers), which shows Ann is a terrific marketing leader.

If you're posting a bio on a social media account or sending a quick blurb to a client, you want to keep it short and sweet while showcasing your accomplishments.

To get started, use these best practices for writing your short professional bio:

  • Introduce yourself.
  • State what you do.
  • Add key skills or areas of expertise.
  • Include a personal mission statement
  • Celebrate your wins.
  • Provide your contact information.
  • Show them your personality.

1. Introduce yourself.

Your introduction is your first impression, so always begin by telling people who you are. You may start with a greeting like, "Hello, my name is" or "Hi! Let me first introduce myself …" when sending your bio as a message.

If you’re writing a bio for an online platform, stating your name at the beginning works as well.

Leading with your name — even as a question — is important for recognition and building relationships.

2. State what you do.

Give people an idea of what you do daily and where you work. Your job title is how the people put you into context and consider whether your profession relates to their industry.

So detail your most relevant work in your short bios, like CEO, professor, and author.

Take a cue from Angela Duckworth , who specifies what she does in her LinkedIn bio:

write a corporate bio

3. Add key skills or areas of expertise.

If you send a bio to a client or potential employer, highlight your most valuable skills. For instance, if your expertise is in social media marketing and content creation, like Ivanka Dekoning , list these skills.

write a corporate bio
  • A joke. "Some mistakes are too much fun to only make once. At least that’s what I learned when I created…"
  • Mention a hobby. "I’ll be honest: for me, tennis is life — Go Nadal!"
  • A fun fact. "Every year, I watch 100 new films! I’m a cinephile and love every movie genre."
  • A few emojis related to your interests. "🎶🤖🎾🎬🎭"

Whichever way you choose to get personal, give people a glimpse into who you are as an individual.

When writing a short bio, it can be tempting to pack in as much relevant information about yourself as possible — but this isn’t the most effective approach.

Instead, focus on including the details that you and your audience care about most and leave out the fluff.

Let's dive into a few examples of short professional bios.

Short Professional Bio Examples

  • Tristen Taylor: Marketing Manager
  • Lianna Patch: Copywriter
  • Precious Oboidhe: Content Strategist and Writer
  • Rebecca Bollwitt: Writer
  • Megan Gilmore: Cookbook Author
  • Bea Dixon: Feminine Care Founder
  • Tammy Hembrow: Instagram Influencer
  • Dr. Cody: Chiropractor
  • Larry Kim: Founder
  • Dharmesh Shah: Founder and CTO
  • Lily Ugbaja: Content Strategist
  • Ian Anderson Gray: Marketer
  • Van Jones: Political Commentator, Author, and Lawyer

1. Tristen Taylor: Marketing Manager

Bio platform: blog byline.

Tristen Taylor is a Marketing Manager here at HubSpot. She's written content for HubSpot's Marketing, Sales, and Customer Service blogs; her blog author bio is one of my favorites.

What I love most about Tristen's bio is that it’s a great example of how to deliver information about yourself that is relevant to your work while also sharing fun details that audiences will find relatable.

Her bio reads:

"Building from her experience with GoCo.io and Southwest Airlines, Tristen's work has been recognized by Marketing Brew and BLACK@INBOUND. She lives in Washington, DC, attending anime conventions and painting in her free time."

write a corporate bio

write a corporate bio

Gilmore further includes a CTA link within her Instagram bio that leads followers to free, ready-to-use recipes. You might think, " Why would she do that since it discourages people from buying her book?"

But that couldn't be further from the truth.

By giving her followers the chance to try out her recipes, she's slowly turning leads into customers. After I tried a few of her Instagram recipes and loved them, I bought her book, knowing I'd like more of what she offered.

  • The bio is short and direct.
  • The CTA link includes an invitation for people to join her newsletter. Meaning, she can build her email list.

6. Bea Dixon : Feminine Care Founder

Bea Dixon, Founder and CEO of The Honey Pot Company, efficiently uses the space on her Instagram profile to highlight who she is as a well-rounded human — not just a businesswoman.

For instance, while she highlights her girl boss attitude with a tiara emoji, she equally calls attention to her fashion interests (Free People), her pets, Boss and Sadie, and her love for ramen noodles.

write a corporate bio

What more do you need to know?

Ian doesn't take his bio too seriously but uses every character to highlight everything about him.

He includes his skills as a marketer and podcast host, who he is outside work as a dad, and what he can help you do. His smiles also give the bio a sense of humor and realness.

write a corporate bio

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How to write a company bio? 20 company bio examples for inspiration

Samanyou Garg

Table of contents

You know that crucial writing task you’ve been putting off for way too long? The one where you have to write a short bio about your company, its values, and its mission statement...

You may think, "Ugh — why is everyone asking me to do something I hate so much?!" Well… we all have our own pet peeves, but this one is pretty important.

Whether you’re starting a new business, applying for a loan, or saying hello to a customer for the first time, having a polished company bio can help bring your story to life. And that's why you need to look at the best bio examples for inspiration.

So what makes a company bio that good?

The answer depends on the kind of business you have, the tone you’re trying to set, and what you want to accomplish.

Sure, you need to keep it concise and spell out who your team is and what you do. But you also need to give context and make sure your bio reflects the day-to-day culture and values of your company.

In other words, writing a business bio isn’t just a writing task. It’s an exercise in thoughtful storytelling.

Your company bio will help define who you are as an organization and who you want to be. That being said, the stakes are high, and the pressure is on! But no need to worry; we’re here to help.

Writing a company bio can feel like more trouble than it’s worth, but it doesn’t have to. Keep reading to discover a complete guide to business bios with 20 company bio examples. And a secret trick to writing a bio for business in seconds!

Table of Contents

What is a company bio.

Companies are starting to ditch the usual boring press release and sizzle-stat press kit. Instead, they are creating more engaging bios that help potential customers understand why they should care about their company. These new, exciting bios are commonly referred to as a company bio or "About Us" page on websites.

A company bio is a brief, informative summary of your company's history, present profile, achievements, and mission. It gives potential customers or clients a quick overview of what your business is all about.

You can use your business bio on your website and in other marketing materials, such as brochures and business cards . A well-written company bio can not only help you attract new customers and partners but can also boost your search engine ranking. These kinds of bios are more on the professional side, so make sure to look for some professional bio examples first while writing a bio for your brand.

The content in your business bios can provide potential customers with an introduction to who your business is, what you sell and why you’re different. It can help answer essential questions customers have while forming an opinion (or purchasing decision!).

Additionally, it can build trust and credibility, create a compelling value proposition and help create a personal connection. These are all key elements in helping your business stand out and become successful.

company bios

Benefits of a company bio

Your brand message and story are powerful assets. After all, they are two of the top reasons customers choose to stick with your company.

Businesses rarely make decisions using cold, hard facts alone — a company’s story and message often influence a purchase decision as much as its products and services.

But don’t overlook the importance of a good company bio. Your bio is the “hook” that can turn a casual website visitor into a devoted customer — making sure it’s present and written in an engaging way, then, is critical. Here's why a business bio is helpful for your brand:

  • First impression on the customers : This is one of the first things people will look at when they're trying to learn more about your business, and the first impression is the last impression. So engaging first impressions can boost your business .
  • Build trust with the customers : A company bio is also a great opportunity to show off your personality and build trust with potential customers. by including proper reviews and testimonials, you can easily improve your credibility.
  • Boost your SEO and revenue : Including all relevant keywords and information in your company's bio will help Google and other search engines understand what your company is all about. Your revenue will increase as more search results are displayed.
  • Help in the alignment of same-value customers : In today's climate, consumers are savvier than ever before. They're interested in buying from brands that share the same values as them, whether it's a commitment to sustainability or a focus on social responsibility.
  • Stand out of competition : Today, there is so much competition, but your company bio helps you to explain why your company is unique. It highlights your unique selling proposition.

company bios

The 5 things you need to include in a company bio

Company bios might seem like a no-brainer. But believe it or not, crafting a great company bio requires more than just throwing together a few sentences introducing your business.

In truth, it’s a valuable piece of copy that can play a major role in your brand’s narrative — and even boost your sales.

Creating an eye-catching and magnetic bio for a business is an art form. Here are the five elements to include in your copy:

1. Your unique story: What makes your company special? What's your backstory? Why did you start this business? Your potential customers will want to know, so make sure to include it in your bio.

2. Your team : Who are the people behind your company? Introduce your team and tell us a little bit about them. Customers like to know who they're doing business with, so this is an important part of your bio.

3. Your products and services: What do you offer? Be sure to include a brief description of your products and services, so potential customers know what you have to offer. You can also include some reviews and testimonials to improve your credibility.

4. Your brand values: What are your company's core values? What do you believe in? Be sure to include this in your bio so potential customers know what they can expect from doing business with you. This is your chance to go beyond a transactional relationship with your customers and speak to the meaningful impact you’re making in the world.

5. Your contact information: Make it easy for potential customers to get in touch with you by including your contact information in your bio. You can also create a call-to-action to increase your conversions.

How to write a company bio?

When writing a company bio, it's important to focus on the unique aspects of the company. What sets the company apart from others in the industry? What are the company's core values, and how do they guide everything the company does?

One way to make the company bio more interesting is to focus on a single point.

For example, instead of listing all the products the company sells, focus on one key product and how it has helped the company succeed. Or, instead of discussing the company's history, write about how the company has helped its employees and customers grow and succeed.

By concentrating on a single point, you can make the company bio more interesting and unique.

Here are a few tips to make your business bios stand out:

Know your Audience

Before you start writing your company bio, it's important to understand who will be reading it. Will it be potential customers? Investors? The media?

Once you know your audience, you can start to understand what they expect from you. What information are they looking for? What do they want to know about your company?

Once you have a good understanding of your readers, you can start to craft an interesting, tailor-made company bio for your target market to help you connect with them quicker and develop long-lasting relationships, making it more likely that they will choose you over a competitor.

For example, If you are writing a company bio for a potential customer, you will want to focus on your company's history, your product, and your service. On the other hand, if you are writing a company bio for a potential investor, you will want to focus on your company's financials, your business model, and your competitive landscape.

There's a lot to consider when getting to know your audience. To start, think about:

  • Their basic demographic information like age and location.
  • Then, consider their interests, their professional goals, and desires.
  • What challenges are they facing?
  • Also, analyze their buying habits and their preferred channels for receiving information.
  • Plus, their level of engagement with your brand.

The more you know about your audience, the better you can target your marketing efforts to meet their needs.

Focus on what makes your company or product different

Differentiating yourself from the competition should always be a top priority when figuring out how to promote yourself.

But your message doesn't have to be complex or try to be something it's not. You should strive for authenticity, something that feels natural and in line with your mission or product.

Put yourself in the shoes of your customer. What do they expect from you that’s different from other businesses that offer similar goods or services?

Answering this will help you determine what makes you stand out and give you a strong foundation for crafting any type of marketing outreach, whether it's on social or digital.

Here are a few key points to keep in mind:

Why did you start this company : Highlight which pain points of the users or customers you identified to start your company and how your company or product is solving their specific problems.

When did you start your company: If your company was a pioneer in any particular field and did a lot of research and development work, and you are a leader in that field, then a number of years of experience will also be a key highlight feature.

Who started your company: If the founder of your company is a well-known personality, then highlighting him will also boost your uniqueness. Take advantage of your founder's personal brand.

How do your products or services differ from those of your competitors? Highlight which of your products or services are most wanted in the market and what unique values they are providing. Be sure to emphasize what makes your business or product unique. Is it a cutting-edge product or service? Are you consistently striving to provide superior customer service in your industry compared to competitors?

Customer praises for your past work : If you have good testimonials and reviews to showcase, don't shy away. Put it all out there! This helps build trust and credibility for your brand in the market.

Next, be sure to focus on your team. Who are the people behind your company, and what are their stories? This is what will humanize your company and make it relatable.  You can include details about them as:

“We are proud to have a team of highly skilled and dedicated professionals who are passionate about what they do. Meet our team:

Our CEO, Mark, is a visionary leader with a passion for innovation. He has a proven track record of success in the tech industry, and he is committed to making our company the best it can be.

Our CTO, Sarah, is a world-renowned expert in her field. She has developed groundbreaking technology that is changing the way businesses operate.

Our Head of Marketing, Tina, is a creative force to be reckoned with. She has a deep understanding of the customer journey and knows how to craft powerful marketing campaigns that drive results.

Our Head of Sales, John, is a seasoned sales professional with a passion for helping businesses grow. He has a deep understanding of the market and knows how to close deals.

We are proud to have such a talented and dedicated team. We are confident that we can provide our customers with the best possible products and services. If you want to make a bigger impact, your future recruits can get a clearer idea of how much your employees love what they do if they showcase these employee testimonial samples through video.

Your company's mission

Finally, end with a statement that resonates with your audience. A mission statement is an important document that can help guide your business decisions. Not sure where to start? Here are a few tips:

First, think about what you want your business to be known for. What are your core values? What do you want to achieve? Answering these questions will help you create a mission statement that is authentic and unique to your business.

Next, keep it short and sweet. A mission statement should be concise and easy to remember. It's not a place to list everything you want to do or achieve.

Finally, make sure it's realistic. Your mission statement should be achievable. It should also be inspiring and motivating, so don't hesitate to get creative!

Now that you know a few tips for creating a mission statement, it's time to get started. Just remember to be authentic, concise, and realistic, and you'll be well on your way to creating a statement that reflects your business and what you hope to achieve.

After all, you want your audience to remember your company bio - not fall asleep reading it!

Whether you're starting from scratch or revamping your existing company bio, Writesonic can help.

The best places to display your company bio

Since your company bio is a major element of the storytelling involved in your branding process —not to mention a common point of reference for current and future customers, you need to make sure that it's easily accessible online.

But there are other places on the web where you can display your bio in addition to your website - having your bio on sites like LinkedIn, Facebook, Twitter, and beyond gives you more opportunities to connect with customers, job seekers, and partners.

Your company bio should also be available on public review sites like Yelp and Google Reviews, not just on your own website.

Creating a positive first impression of your enterprise is critical, so make sure customers have access to your company bio whether they visit your website or any other web property.

Especially on social media, it’s important to get to the point quickly and make sure your message stands out amongst the clutter. Here are a few things you need to keep in mind while writing company bios for different online platforms:

Business bio on Twitter

A company bio on Twitter is like a handshake: it's the first impression potential customers have of you and your brand. A well-crafted company bio on Twitter establishes credibility and trust. You can highlight your unique selling points, features, customer reviews, and ratings.

Another benefit? Twitter is an incredibly powerful tool for marketers, allowing them to expand their reach, build an engaged community, and increase their brand's visibility. Having a robust company bio on your Twitter profile is key to making sure each post captures the attention of potential customers.

So, while a company bio on Twitter may seem like a small detail, it's actually an incredibly important piece of the puzzle. It speaks to the heart of your customer and has the power to inspire action.

Company Bio Generator for Twitter

That's why it's so important to take the time to craft an informative and charming company bio that stands apart from the competition. Here are some tips to help you create one:

• Your style should be consistent with your company's brand and image.

• Use emojis and hashtags to spruce up the presentation.

• Don't write long rambling sentences or cram them with too many hashtags. It's wiser to focus on a few keywords that explain what your company is about.

• Mention the main location of the company and any awards or recognitions you have won.

• Try to be creative and fun! Sometimes, this is best done with a joke or an uncommon phrase. For example, if you are a marketing firm, you could say something like, "We specialize in launching rockets 🚀 to success!"

• Use your bio to establish your company’s expertise. Whether you’re a startup or an industry leader, establish your authority by discussing what sets you apart from the competition.

At the end of the day, people remember companies that tell a good story. Rather than simply listing facts, use your Twitter bio to capture the emotion behind your company. After that, you have to write and schedule tweets catered to your audience. When done correctly, your company will be the talk of the town.

Business bio on Instagram

An Instagram bio is more than just 150 characters words. It’s the window into your business’s or brand’s soul. You want potential customers and partners to see you for who you really are, so don’t be afraid to be creative and show off your culture and values.

Working on your company’s Instagram bio doesn’t have to be a chore. In fact, it can be a fun way to show off your culture and make your business stand out from the pack. Plus, if you play your cards right, you might even make a few sales along the way.

company bio generator

If you need to write a good company bio for Instagram, here are some tips:

• Keep it snappy. A bio is not a place to wax poetic about your capabilities. Be punchy, funny, and clever.

• Make it visually appealing. People respond to images more than words. Use emoticons to amuse your followers and show off your spirit and values.

• Spill the beans. Let people in on what your business is all about. Share your story, mission, perspectives, successes, and wins.

• Focus on what makes your company unique. This could include your company's mission, values, awards, or even customer testimonials.

• Be sure to include keywords related to your industry so that potential customers can quickly and easily find your page.

• Finally, make sure to include a link to your website. This way, potential customers can learn more about your company or make a purchase without leaving the app.

And remember, different companies need different bios. What works for one may not work for another. Think about who your audience is and tailor your bios accordingly.

Business bio on LinkedIn

Ah, the famous LinkedIn Profile. A resume that's designed to revive interest in your career and create new opportunities. Get it wrong, and you end up with a profile that looks like a boring list.

This platform offers you a chance to write more in your company bio section as compared to other social media platforms. With a 2000-character limit, you can freely experiment.

Here are a few important points to keep in mind while writing a business bio for LinkedIn:

• Your bio should tell a story. Your education, job history, and professional certifications provide the backdrop, but your story is much more than facts. Sure, include your experience and expertise, but focus on how it all ties in with the next job or project you want to pursue.

company bios generator

• Make sure you include a few unique elements. This is where you share the quirky aspects of yourself and your personality. Be sure to make your headline memorable, meaningful, and fun.

• Balance the tone of your bio between professional (take it seriously) and lighthearted (you can still have fun).

• Showcase your strengths and accomplishments while also presenting yourself as someone others would genuinely want to work with.

When in doubt, consider asking a colleague or a friend to look over your profile. Having someone else take a look might be just the freshening up you need.

Remember, this cyber-resume is your chance to present yourself and make that ideal connection confidently. It's an impressive document, so give it its due attention.

Business Bio on the website

Writing a good company bio could make all the difference between gaining the trust of website visitors and getting lost in cyberspace. A good company bio should have four essential elements: personality, facts, story, and language.

When writing your company bio, inject personality. Ask yourself what makes your company unique and shine that through in your bio. Is it a family-run business? Do you have an uplifting story of success? Have you achieved an award? Mention it in the bio.

company bio generator

Don't forget to mention the facts either; include the year your company was founded, what sector you work in, and what you specialize in. Your viewpoint and business ethos should also be made clear.

Your story should be something that resonates with people enough for them to remember your company and make them want to work with you. A good story should be kept short, informative, and impactful to the reader.

Moreover, pay attention to the language you use. It is a reflection of your business, so use words that make your company sound professional, reliable, and trustworthy. Start with a strong lead in a sentence, break into points, and end with a call to action.

If you follow these tips for writing a company bio, you will be sure to win over the trust of visitors and be remembered.

20 Company Bio Examples

Company bios on twitter examples.

  • Talk about delivering a message clearly, and you can see Hello Fresh acing that too! Their Twitter bio states what they do directly and in a catchy way.

Company Bio Examples

2. Alaska Airlines have now reached tweeting altitude...With this fun copy, their Twitter company bio never fails to catch anyone's attention.

Company Bio Examples

3. Harry Potter franchise not talking about 9 3/4 out of 10? Impossible! If you need to see an example that shouts, "less is more!!!" this is it.

company bio examples

4. We all know what Merriam-Webster stands for. And their business bio on Twitter completely supports their brand identity. You can clearly understand what they do.

Company Bio examples

Company Bios on LinkedIn Examples

  • How to utilize the entire 200-word character limit on LinkedIn while talking about meaningful things? AppleOne's LinkedIn summary section is the perfect company bio example to follow for this. They started with an introduction, listing all their values that give a human touch.

Company bio examples

2. Empathy with fun? Or, let's say, a casual attitude...goodr's LinkedIn summary gives casual and carefree vibes in just three paragraphs. Very on-brand and impressive for sure!

Company bio examples

3. When you think about Walt Disney, you think about creativity. But what about its corporate side? This, right here, is how you emphasize your company values depending on the platform.

company bio examples

4. how can we forget about CTAs? All great business bio examples conclude with a CTA and links to other social media profiles or websites. So here you go.

company bio examples

Company Bios on Instagram Examples

  • Filled with emojis and to-the-point, High Arc media says it all in a few words that create a long-lasting expression. And doesn't those $3000 generate curiosity?

company bio examples

2. With a cute logo, color theme, and beautiful highlights, Tasty Tie's Instagram account speaks clearly about what their product is (and who's their ultimate consumer).

company bio

3. Let's not forget the importance of mentioning details like company presence. Pura Vida's company bio on Instagram starts with their company values, and social work and ends with a link in the bio.

company bio examples

4. Squarespace adds their hashtag in their Instagram bio to make their profile easy to discover. From compressing their bio to one line to adding a link in the bio. this one is a fascinating example of keeping it simple.

company bios

Company Bios on Website Examples

company bio examples

In fact, when you go further down, you can notice they have CTAs every now and then. This business bio example is an excellent inspiration for how to write a company bio that converts.

Business bio examples

How Writesonic helps you write a professional company bio

At Writesonic, we specialize in creating custom company bios that are tailored to our client's needs. We take into account the company's unique story and goals, and we craft a bio that accurately reflects who they are and what they do.

We know how to highlight your key strengths and differentiate you from your competitors. We also understand the importance of using the right keywords and phrases for SEO purposes so that the bio can be easily found by potential customers or clients.

Remember to focus on single points and avoid overwhelming your reader with too much information. Keep it concise and to the point, and you'll be sure to create a company bio that your audience will love.

There are various AI writing tools out there, but the best among them is right here. Here's how you can create a company bio sample for your business in seconds with Writesonic's company bio generator:

Step 1 - Select Company Bios V2 from the Writesonic library

When you log in to your Writesonic account, the first screen you see is your dashboard.

On your dashboard, search for “Company Bios V2” and click on the tab; you can also browse through the features by scrolling up and down to find this AI writing feature.

company bios

Step 2 - Enter your input

Type in your company's name and information, and choose a tone of voice.

Company bio generator

Step 3 - Now select the platform

Writesonic offers you the option to select from 4 platforms. The content for each platform will be generated differently based on the platform's standard.

company bio generator

Step 4 - Hit Generate

Finally, click on generate to create 3 company bios. Regenerate if you need more options.

company bio generator

Frequently Answer Questions

What is the difference between a company bio and a professional bio.

When it comes to marketing yourself or your business, a company bio and a professional bio are two of the most important tools you have at your disposal. But what exactly is the difference between the two?

A company bio is a brief description of your business that can be used on your website, in marketing materials, or on social media. It should be concise and to the point, highlighting what makes your company unique.

A professional bio, on the other hand, is a longer, more detailed account of your professional history and achievements. It can be used on your website, on job applications, or in networking situations. Unlike a company bio, which is all about the business, a professional bio is all about you.

What is the difference between a company bio and a personal bio?

A company bio is a brief description of a company, usually found on the company's website. It gives an overview of the company's history, products, or services. A personal bio, on the other hand, is a brief description of a person, usually found on that person's website or social media profile. It gives an overview of the person's life, work, or interests. Both types of bios can be used for SEO purposes. A company bio can help improve the search engine ranking of a company's website, while a personal bio can help improve the search engine ranking of a person's website or social media profile. Have a look at some personal bio examples to get an idea.

How company bio may help in boosting your SEO and increase your sales and revenue?

The use of keywords in your company bio can help boost your SEO and increase your sales and revenue. By including keywords in your bio, you can make sure your site is optimized for Google and other search engines. Moreover, a company bio can help you reach out to new customers and build brand awareness.

This can result in more people finding your site and more customers. You can let people know what your company does by including information about it in your bio. Finally, a company bio is an excellent way to build a professional website and can help you attract new customers and build a loyal following. You can create a site that looks exactly the way you want by including information about your company and your products and services.

You can use a company bio to build the perfect website for your business, no matter how big or small it is.

How latest AI writing tools are able to generate your company bio in seconds and which is the best AI tool in this regard?

If check out the latest AI writing tools if you want to generate a company bio fast and easily. These tools are designed to help you create a professional and well-written bio in seconds, and they're perfect for businesses of all sizes. There are a few different AI writing tools available, but Writesonic is the best AI writing tool in this regard. It not only creates a professional and well-written bio, but it also optimizes your bio for SEO. As a result, your bio will appear more often in search engine results, which means more clients and customers will find you. If you're looking for an easy and quick way to create a company bio, then Writesonic is the tool you'll need.

A Writesonic is unique in that it has separate features for different types of bios, such as

  • Company bio for Twitter
  • Company bio for Instagram
  • Company bio for LinkedIn
  • Company bio for a company website

Because permitted characters length for different social media platforms, such as Twitter, Instagram, and LinkedIn, are different, it is best to use different company bio generator tools

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The Best Short Professional Bios (Examples + Templates)

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Summary. To write a short bio you should first make an initial introduction introducing yourself in the first or first person. Your short bio should include your brand, your accomplishments, and your values and goals. Your short bio should be one to three short paragraphs or four to eight sentences long.

Knowing how to write a concise, informative, and interesting biography about yourself can help throughout various parts of the professional process. You can use your bio to capture the attention of potential employers or clients and convince them to choose to employ or work with you.

In this article, you’ll learn more about what goes into a short bio and how to write one, and you’ll also get to see some short bio templates and examples to help you get an idea of what yours should look like.

Key Takeaways

A short bio serves to introduce you, your achievements, and what you offer professionally to potential employers or clients.

It’s important to keep your bio brief so that readers stay engaged and will remember your main points.

You may need to adjust your bio for different audiences, as your clients may want to know different information than a recruiter would.

Talk about your skills and accomplishments in your bio, but don’t exaggerate them.

How to Write a Short Bio

What Is a Short Bio?

How to write a short bio, what to include in a short professional bio, short bio examples, short bio templates, tips for writing a short bio, writing a short bio faq.

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A short bio serves as your introduction to the professional world. In terms of finding or expanding on your job, a bio will cover your:

Work history

Achievements

Any other relevant professional information

Think of it as a professional memoir that a hiring manager or consumer can read and understand quickly. It’s usually about one to three paragraphs depending on experience.

There’s an emphasis on being succinct when it comes to writing a professional bio. This is because a bio is supposed to be a preface to attract recruiter attention and incline them to reach out for more information. Many readers will get lost or bored with a lengthy bio.

Using a short bio can be helpful across very different industries, from marketing to accounting, from psychiatry to sales.

You’re probably familiar with providing short bios on social media websites and applications. While the information and skills you include in a professional bio may differ, the general formatting is similar.

There’s a lot of considerations to take into account when writing a short bio, and it can quickly become intimidating. Deciding what information is relevant and how to keep it near 140 characters is no small task.

If you’re having difficulty writing a short bio, follow the outline below to craft an introduction that engages your reader.

Make an initial introduction. You can’t jump right into everything you’ve done and what you want to do in the future before introducing yourself.

Your bio’s first sentence should begin with your full name in the third person or introduce yourself in the first person and continue to briefly outline your most notable skills and accomplishments. It’s a good place to state your current job and employer.

Go deeper with what motivates you. Once you’ve catchily illustrated who you are in your short bio, you can use the second sentence to describe your motivations for your work.

Stating what drives you to do the work you do is essential to employers and customers alike. Whether you work as a physician or fitness consultant , there’s a reason why this is your profession, and you should explain that in your short professional bio.

Describe your accomplishments. Your short bio is for detailing why you’re the ideal candidate to be trusted with handling an employer or consumer’s business. By describing your prior accomplishments, you let them know what you could offer as an employee and how you’ve succeeded in the past.

While you should avoid sounding braggy, the reader is looking for information about what your qualifications are , and your accomplishments generally measure these qualities.

Even though you could probably go on for ages about the details of your accomplishments, save that for an interview . In a short bio, only include the most impressive of your achievements to outline.

Accomplishments relevant to a short bio could include:

Impressive results on a project

Former promotions

Awards received in your field

Certifications received

Include contact information. The purpose of a short bio as either a business or a job seeker is to inspire the reader to reach out. Without contact information, this pursuit becomes futile. Make sure your short bio has some way to contact you at the end.

Relevant contact information may include:

Phone number

Professional networking profile

A short professional bio includes:

Your full name. You can choose to write your bio in the first person (I, me, my) or third person (he, she, they), but either way, you need to include your full name at some point. Branding doesn’t work so well without a brand name (i.e., you!)

Your brand. Of course, if you have an actual brand that you’re trying to market, you should include the brand name as well.

What you do. Summarize what you want the reader to know about what you do in one sentence — tricky, we know.

Your accomplishments. For a short bio, you can stick with just one major accomplishment from your professional life. Or, if you have a string of impressive achievements, try condensing all of them down to one sentence.

Your goals and values. Let the reader know what makes you tick — why do you do what you do and what do you hope to achieve with your work? People are compelled by a story more than anything else, so it’s important to get this part right.

Something personal (optional). If you have a quirky tidbit about yourself you’d like to include, go for it. Just make sure it doesn’t throw off te the tone of the rest of your bio.

Contact info (optional). If your bio is serving as a call-to-action to drum up business or get leads on job opportunities, it makes sense to include your contact information at the end of your bio. It’s not necessary if that information is available elsewhere on the page , though.

Entry-Level Job-Seeker Bio Example

Mitchell Morrison is an upcoming video producer and editor who believes in the art of visual organization. He is a recent graduate from the University of Washington and focused on post-production during his time studying there. He was introduced to the magical world of visual art production by watching his father work on editing commercials growing up and has been working towards his dream of becoming a video editor ever since. During his last year of college, Mitchell participated in a competitive internship with Digital Space Films. He was chosen out of 2,000 applicants based on his academic portfolio and personal statement essay. This internship was an incredible learning experience and resulted in three professional accreditations for music video editing. Mitchell currently lives in Seattle, Washington pursuing freelance opportunities and spending time with his Dog, Pikachu. To get into contact with Mitchell: MitchellMorrisonVideo.com/contact

Working Professional Website Bio Example

Lisa Kennedy is an experienced real estate professional. She knows how important a home is for long-term happiness and has invested her career in putting people in the house they’ve always dreamed of. Lisa was driven to pursue real estate from her passion for helping people during life-altering times, and a keen interest in high-end, luxury homes. She’s been working in the real estate industry for ten years and in that time has assisted over 3,500 people in finding homes. She was educated at the University of Los Angeles with a bachelor’s in business management. She’s worked for some of the most respectable Real Estate companies in Los Angeles and individually under her agency “Kennedy Homes.” Lisa has also been published in Real Estate Quarterly Magazine as the 2017 winner of the “Top Luxury Home Seller” award. Lisa loves the culture of Los Angeles and has been living there with her family of five since she graduated from college. She enjoys spending her free time exploring towns along the West Coast and swimming. If you’d like to get in touch with Lisa: Email: [email protected]

Professional Networking Profile Bio Example

Bianca Jones Marketing Manager Miami, FL The first step towards customer satisfaction is being reached by stellar product marketing, and that’s what I aim to provide. My professional experience as a product marketing manager has allowed me to assist many organizations in improving their sales margins and audience response to emerging products. I’ve brought dedication and positive results to the companies I’ve worked for because I am passionate about product perception, marketing, and business statistics. What drives a product to success interests and inspires me. I specialize in long-term growth strategies and audience outreach. In addition to eight years of experience in professional product marketing, I have also published two books on creating a career as a marketer called “What to Do After Your Bachelor’s” and “A Marketer’s How-To.” If you’re interested in learning more about how to market your business better, or just discuss more, feel free to contact me by email at [email protected].

Your first choice is whether you want your bio to be written in the third person or first person. These short bio templates show both options, and also include different ideas for what to include, and how. Feel free to pick and choose your favorite parts of each of the two.

[Full Name] is a [job title] who [believes/knows] in the power of [what you do]. [He/She/They] began their journey in [field] by [how you got started in the field], and now dreams of [what you hope to accomplish]. [His/Her/Their] biggest accomplishment to date has been [your biggest accomplishment]. [Full Name] lives in [where you live] and participates in [a hobby/interest]. To get in touch with [Full Name], call/email/message me on [how you’d like to be contacted].
I am a [job title] who helps [who you help] [what you help them do]. It’s my belief that [your unique perspective on the field]. In the past [# of years] years, I’ve [major accomplishment #1] through [how you accomplished it]. I have a passion for [your professional passion], but on the side, I also enjoy [personal passion]. Get in touch with me today at [contact info] — I look forward to talking with you about [what you want to talk to your readers about].

You have a firm grasp of the structure of a short bio and what to include. Now, you may need some tips for how to polish your short professional bio and make it stand out from the competition.

Be mindful of length. While you’re probably getting sick of hearing that your bio should be short, it’s good to keep in mind throughout the writing process. It’s easy to go off on a tangent while trying to include everything relevant or rationalize, making your bio too long.

Avoid this impulse. The point of a bio is that it’s limited. You want to intrigue the reader enough to inspire them to seek more information about you or your services.

Tailor your bio to your intended audience. Whether you’re using a short bio to attract a particular customer base or potential employer, tailoring it to fit their wants and needs is crucial. Consider your intended audience base and what they’re looking for in a candidate or service.

Be genuine. Your short bio should be an authentic representation of your traits, experience, and personality. People are repelled by what they interpret as stretching the truth. If you’re being received as disingenuous by the reader, they’ll probably move on.

Proofread. The only way to steer clear of errors in your short bio is by proofreading it. Imagine a hiring manager being completely interested in your bio.

They love what you have to say about yourself and find your prior experience enticing. That is, until they come across a mistake that clearly shows you didn’t do proofread or edit.

Include links to your portfolio, website, or networking profile. One way to circumvent the confining factor of keeping your bio short is by including links to more detailed sources.

This can be in the form of linking your portfolio or website to allow the reader to go deeper into your discussed skills if they please, without taking up more space in your bio.

Implement these links seamlessly into your bio by attaching them to anchor words that describe what clicking will lead them to.

Add some personality. You aren’t the only person who has an impressive list of accomplishments to put on a bio, so you’re going to need to find some additional ways to make an impression.

What should a short bio include?

A short bio should include your name, what you do, and your achievements. You should also include your company or product’s brand, if you have one, and your goals and motivations for doing what you do. This humanizes you and helps you stand out from the rest of the pack.

How long is a short bio?

A short bio is typically one to three paragraphs long. These should be short paragraphs though, as other experts say that between four and eight sentences is the ideal length for a short bio.

What makes a good bio?

A good bio is succinct and memorable. Readers don’t want to spend long reading about your professional and personal life, so go back and cut it down to the important parts multiple times after you draft it. You might be surprised at how little you actually need to include.

What should you avoid putting in a short bio?

You should avoid including anything negative or arrogate. It’s never a good idea to write anything negative about previous jobs or employers. Only include positive things in your professional short bio.

It’s important to include your achievements in a short bio, but there is a fine line between mentioning your achievements and bragging about them. Stick to the facts when talking about your accomplishments.

Fremont University – Building Your Professional Bio

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Sky Ariella is a professional freelance writer, originally from New York. She has been featured on websites and online magazines covering topics in career, travel, and lifestyle. She received her BA in psychology from Hunter College.

Don Pippin is an executive and HR leader for Fortune 50 and 500 companies and startups. In 2008, Don launched area|Talent with a focus on helping clients identify their brand. As a Certified Professional Resume Writer, Certified Digital Career Strategist, and Certified Personal Branding Strategist, Don guides clients through career transitions.

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BUSINESS STRATEGIES

How to write a professional bio (with examples and templates)

  • Rebecca Strehlow
  • Nov 13, 2023
  • 11 min read

How to write a bio

Which three words would you use to describe yourself? Most of us have been asked this question, and many of us have fumbled through it awkwardly.

Coming up with a personal description can be daunting. But there are times when it’s essential - whether we’re updating our LinkedIn profiles, blogging for Medium or creating a business website of our own.

In this post, we’ll go over how to write a bio, step by step. To help guide you, we’ve also included a handy template, along with some professional bio examples for your inspiration. With these resources, you’ll find that writing a bio, as part of making a website , is much easier than you might think.

What is a bio?

Before you learn how to write a bio, you should have a clear understanding of what it is and why you need it.

In the world of literature, a personal biography can span the length of an entire novel, like Nelson Mandela’s Long Walk to Freedom or Malala Yousafzai’s I Am Malala . In the online world, however, a bio is a short paragraph in which you introduce yourself. Typically, people place bios on the About Us page of their professional website, as well as on their social media pages and other networking platforms.

What to include in a bio

Depending on your audience and goals, your bio can highlight your personal interests, your professional achievements or a mix of both. Here are some of the elements a bio might include:

Job title or workplace

University degree and other qualifications

Hometown or city of residence

Personal or professional goals

Mission statement and values

Skills and expertise

Interests and hobbies

The goal of writing a bio is to provide people with a snapshot of who you are. This is important for a variety of reasons, whether it’s drawing people toward your personal website or promoting your blog, attracting clients and business partners to your brand, or highlighting your achievements for job interviews.

How to write a short bio

The most effective online bios are both professional and concise. Here’s how to write a short professional bio that suits your website or brand:

Introduce yourself

State your company or brand name

Explain your professional role

Include professional achievements

Discuss your passions and values

Mention your personal interests

01. Introduce yourself

Begin your bio by stating your first and last name. If you’re writing in the third person, these should be the first two words of the paragraph. This makes your name easy for your audience to identify and remember. Your bio is a huge part of your personal branding efforts, and should start with a strong intro to make a positive impact.

02. State your company or brand name

Think about whether you want your bio to represent yourself on a personal level, or whether you’d like it to come across as more professional. If you have a personal brand or business - for example, a blog, freelance business or eCommerce site - be sure to mention your brand name at the beginning of your bio. Don’t be afraid if the name sounds simple or redundant. It’s perfectly fine, for instance, to say Mary Smith is the founder and CEO of Smith Digital.

Likewise, feel free to mention the name of another company or brand that you work for if you’d like to associate it with your professional accomplishments - e.g., Mary Smith is a consultant at Google and the founder and CEO of Smith Digital.

03. Explain your professional role

Next, briefly explain your current position. This is relevant whether you’re the founder of a company, a high-level specialist or a beginner in your field, and it can be similar to the description you have on your resume. Your website visitors won’t necessarily know what your job involves, so elaborating on your primary responsibilities helps paint a picture of who you are and what you have to offer. This can also be used, if needed for employment and recruitment opportunities. If you're a freelancer a strong bio can make all the difference in how successful sourcing work can be.

Green image with peach squares that say "be concise" plus lavender circles that say "Know your audience" and "Bio".

04. Include professional achievements

In addition to explaining what your job entails, highlight milestones that make you stand out. Even if you haven’t won an award or gained external recognition, you can discuss ways in which you’ve contributed to your professional role and touch on new ideas or approaches that you bring to the table.

05. Discuss your passions and values

Once you describe what you do and how you contribute to your role, you’ll need to explain the why . This is one of the most important elements to focus on as you consider how to write a bio.

Think about the values and passions underlying your work, as well as your professional philosophy. What gets you up in the morning? What’s the driving force behind what you do?

You can also think of this part of your professional bio as a kind of mission statement. Perhaps your mission is to serve others, contribute to society, grow your expertise or learn new skills. Whatever your reasons, expanding upon these ideas can help your audience get a better understanding of what truly matters to you. Don't be afraid to deploy storytelling in this part of creating your bio. Explore your narrative and then convey it.

06. Mention your personal interests

The most effective short bios will not only focus on your professional experience, but will also touch on what you like to do in your spare time. Consider mentioning:

Your family

Your hometown

Your hobbies

Side projects you’re working on

Transitioning to a more casual discussion of who you are outside of work is a great way to conclude your bio. This will present you as a more well-rounded person while making you relatable for your audience.

Professional bio template

As you go through the steps on how to write a bio, this handy template will help you get started:

Sentence 1: [Name] is a [job title] who [job description].

E.g., Lisa Green is an English teacher who teaches beginning to advanced literature courses for 10th and 11th grade students at Bloomfield High School.

Sentence 2: [Name] believes that [why you do the work you do].

E.g., Lisa believes that written and analytical skills are not only a fundamental part of academic excellence, but are also the building blocks of critical thinking in high school and beyond.

Sentence 3: [Name/pronoun] has [mention your achievements].

E.g., In addition to managing the English curriculum for the school, she runs an after school program where she works one-on-one with students.

Sentence 4: [Name/pronoun] is a [mention any relevant awards, training or honors].

E.g., She has also been nominated Teacher of the Year for two consecutive years.

Sentence 5: [Name/pronoun] holds a [insert degree] in [field of study] from [university].

E.g., Lisa holds a BA in Creative Writing and a Master’s Degree in Teaching from the University of Michigan.

Once you’ve filled in this template, put it all together into a single paragraph to create an initial framework for your professional biography. Note that you can shorten or expand upon this bio according to your unique needs.

A professional bio template graphic that says [name] is a [job title] who [job description]. [Name] has [Academic Qualifications] from [University]...

Professional bio examples

Now that you know the basics of writing a professional bio, here are some short bio examples to inspire you. You can use these examples as additional templates for guidance as you craft your own personal biography.

Like the creators of these examples, you can place your bio on your personal or professional website and, later, revise the structure for other online platforms.

01. Bristol Guitar Making School

Professional bio examples: Bristol Guitar Making School

Of all the professional bio examples, Alex Bishop’s content exudes passion. Strategically placing the bio on the About page of his small business website , he highlights his skills and explains why he finds his work meaningful. In particular, we love his description of why he chose to pursue guitar making:

“​My passion as a guitar maker comes from a life-long obsession with making things. From a young age I have always tried to manipulate objects and materials in order to create something entirely different. I find that working with wood is a way for me to connect with nature. The simple act of shaping wood to make something functional or beautiful brings me endless satisfaction.”

He also lists his accomplishments and awards, adding credibility to his business and building trust among prospective clients.

02. Alexandra Zsigmond

Professional bio examples: Alexandra Zsigmond

As someone who has served as art director for both The New York Times' opinion section and The New Yorker , it's no surprise that Alexandra Zsigmond's bio is thorough and detailed. Providing statistics or reflections on the things she achieved in her career is a clever way to demonstrate her value without saying so directly. As she explains:

"She has collaborated with a roster of over 1000 artists worldwide and art directed over 4000 editorial illustrations. She is known for greatly expanding the range of visual contributors to the Times, drawing equally from the worlds of contemporary illustration, fine art, animation, and comics."

03. Amanda Shields Interiors

Professional bio examples: Amanda Shields Interiors

Amanda Shields provides us with another effective bio example on her interior design website. Importantly, she spices up her bio by explaining how home decor aligns with her personal life and why it’s so close to her heart as a mother and entrepreneur:

"After working as a product designer for numerous retailers over the years, and after I had my first child, I decided to take the plunge and start my own home staging business…. Coincidentally, a month later I discovered I was pregnant with my second child. I loved the new challenges I faced as a new entrepreneur and mom and it didn't take long for me to discover that this was my calling…. I felt the need to expand my business and launch Amanda Shields Interiors as its own entity to focus specifically on residential interiors and design."

By placing this content on her website’s About page, she provides potential clients with insights into her expertise and professional experience. She expands upon the choices she made along her career path, strategically making note of her achievements and acquired skills along the way.

Tips for writing a bio

As you write your bio using the professional template above, make sure to keep the following tips in mind:

Keep it concise: Your bio should be sufficiently explanatory, but it should also be short and to the point. A good rule of thumb is to keep each element of your bio - from your job description to your mission statement and hobbies - to about 1-2 sentences. That way, you’ll end up with a brief paragraph that holds your readers’ attention without rambling on.

Consider your audience: The voice and tone you choose for your biography largely depends on your audience and personal goals. If you’re looking for a job and are writing primarily for recruiters, you’ll want to use a serious, professional tone. On the other hand, if you’re creating an Instagram bio , consider using more casual, conversational language that reflects your personality.

Add humor: Relatedly, consider adding humor when appropriate. This is especially valuable if you’ve founded your own business or created your own website , as it can give you a distinct brand identity while helping your audience build a stronger sense of connection with your brand.

Link to your website: When writing a bio for a platform other than your own website - a social media page, another company page, or a guest blog or publication - remember to include a link to your website. This will help you promote your website while highlighting your professionalism and authority.

Adapt for different platforms: You’ll most likely need to adapt the length and writing style of your biography to suit different platforms. For example, you may place a longer bio on your website’s About page and a shorter one on your LinkedIn page. In these cases, use the same main principles for writing a bio while scaling down the most important elements.

By following these tips, you can create a powerful bio that helps you stand out in your field and allows your audience to get to know you better.

How to write a bio in four sentences or less

Really need to create a super short bio? We'd suggest following some of the tips above, just condensing them into less word for a short bio that still makes impact.

But if we really had to choose we'd say focus on - you, your professional role and company. That condenses everything that matters for bio into three sentences. Humor, creativity and uniqueness still all matter just use less words to convey them.

Creating a bio for your website

As we’ve noted in the examples above, one of the most strategic places to put your bio is on your website - so be sure to consider it within your web design plans. Whether the goal of your site is to start and promote your business , showcase your design portfolio or display your resume, including a bio gives your audience a glimpse into the person behind your content. It can also kickstart your professional growth . Show the world what you do, how you do it and why it matters, and people will be drawn to your passion and inspired by your experience.

Pro tip: You can add a bio to many different types of websites, so using templates can help you create yours faster. For example, if you're creating a portfolio website , explore portfolio website templates to help you get started.

Creating a bio for social media

Crafting a professional bio for social media is vital as it introduces you or your brand, and it builds credibility and trust. A well-written bio establishes your expertise, attracts the right audience, and fosters engagement. It helps maintain a consistent brand image, optimizes search and discovery, and opens doors to networking and career opportunities. A compelling bio delivers a concise, informative snapshot of who you are, what you do, and the value you bring, leaving a lasting impression on visitors and potential collaborators alike.

You may need to edit your bio depending on which social media platform you plan to use it on. Some of the most popular ones include Twitter, Facebook, Instagram and TikTok. Focus on getting your bio right on the platforms you plan to focus your personal or brand social media marketing efforts on.

Writing a bio with AI

If you're looking to write your bio fast while creating your website, consider using an AI text generator to build your draft. You'll still need to make sure it goes through. an intensive editing process, so that it really captures the essence of who you are and your professional skills. A bio is about much more than just basic information, so don't forget to include the storytelling too. Build a website with Wix and you can make use of the in-built AI text generator within its Editor .

Why good bios are important for a professional

A well-written bio is an essential tool for any professional. It serves as a concise and informative introduction, highlighting your skills, experience and accomplishments. A strong bio can effectively showcase your expertise, attract potential employers or collaborators and establish your credibility in your field.

Here's why a good bio is important for a professional:

Creates a positive first impression: A well-written bio is often the first thing someone will read about you, whether it's a potential employer, client or collaborator. A strong bio will make a positive first impression and pique their interest in learning more about you.

Highlights your skills and experience: A good bio allows you to succinctly summarize your key skills, experience and accomplishments. It's an opportunity to showcase your expertise and demonstrate your value to potential employers or collaborators.

Establishes credibility: A professional bio that is well-written and free of errors conveys credibility and professionalism. It shows that you take yourself and your career seriously and that you are someone they can trust.

Attracts opportunities: A strong bio can help you attract new opportunities, whether it's a job interview, a project collaboration or a speaking engagement. A well-crafted bio can make you stand out from the crowd and increase your chances of being noticed.

Builds your professional brand: Your bio is a key component of your professional brand. It should reflect your personality, values and aspirations, and it should be consistent with your overall online presence.

Networking tool: A well-written bio can serve as an effective networking tool. It can help you connect with potential employers, clients or collaborators who share your interests or expertise.

Demonstrates continuous learning: A bio that is regularly updated to reflect your latest skills, experience and accomplishments shows that you are committed to continuous learning and professional development.

Showcases your communication skills: A well-written bio demonstrates your ability to communicate effectively in a concise and engaging manner. It shows that you can articulate your thoughts and ideas clearly and professionally.

Personalizes your job search: When applying for jobs, tailoring your bio to each specific position can increase your chances of getting noticed. Highlight the skills and experience that are most relevant to the job you are seeking.

Builds confidence: Having a strong bio that you are proud of can boost your confidence and make you feel more prepared to take on new challenges and opportunities.

How to write a bio FAQ

What is a short bio.

A short bio, short for biography, is a concise summary of a your life or professional background. It provides a brief overview of your key achievements, qualifications, experiences, and relevant details. Typically written in the third person, a short bio is often used in various contexts, such as professional profiles, social media accounts, introductions for speaking engagements, author descriptions, and other situations where a brief introduction is required. The length of a short bio can vary, but it's generally kept to a few sentences or a short paragraph to provide a snapshot of the person's background and expertise.

How do I write a bio about myself?

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How To Write a Business Bio

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Table of Contents

If you could use three words to explain your personality to someone, which words would you use? Maybe all that popped into your head was “I’m a person” or “Need a job.” If so, you’re in the right place. Writing a bio isn’t easy; it’s always a challenge to define yourself in only a few words. But don’t worry–you can do it! Not only is thinking about who you are a great writing exercise, but it’s also a powerful form of personal development. Here are some tips on how to write a business bio.

How to Write a Short Bio

Think about online bios; what comes to mind? Most people think of Facebook, Instagram, Twitter, and Pinterest. Each of these platforms has a place for a short description of yourself, who you are, and what you do. It’s important to make the most of the few lines you’re afforded! You should keep your social media bios short and sweet, and remember to only include things that you’d want a stranger to know about you. This usually consists of your name, your current role, your ultimate goal, and your biggest achievement.

How to Write a Professional Bio

There are many professional sites out there, including AngelList, LinkedIn, and event sites. Each of these has space for a bio or summary section. What’s important to include in a professional bio is a mid-length description of your current role, professional goals, and noteworthy achievements. On LinkedIn especially, professional bios allow for more detail than social media bios. Here’s what you should include:

  • First and last name
  • Professional tagline or current role
  • Personal brand or company
  • Professional goals and aspirations
  • A few of your most noteworthy achievements
  • One fun fact about you (depending on the website)

What to Include in a Bio for Work

If you’re writing a bio for your company’s website, Slack interface, or HR system, you’ll want to share both your personality and your professional expertise. Allow your coworkers to get a glimpse of who you really are!

Anything you would put into a professional bio is also appropriate in a bio for your company. The difference is that in a bio for your company, you don’t need to shy away from personalization with personal details. You can mention a favorite hobby, the last book you read, or a person you look up to. This way, your coworkers can get a sense of who you are even if they haven’t yet worked with you.

What to Include in a Bio for Your Personal Website

If you’ve ever tried to write the “About” section for your personal website, then you know it can be a hassle. After creating a whole website about yourself, it’s time yet again to write a description of who you are.

But don’t worry; your website bio doesn’t need to be too complex. All it requires is context regarding who you are and what you’ve done. A personal website bio is a larger, open space where you can list several accomplishments and explain exactly why they’re important. It’s also nice to add a brief paragraph mentioning who you are outside of work. With this type of bio, it’s wise to add a contact form or email information so that any prospective collaborators, clients, or employers can easily get in touch. If you do include this, remember to add a clear call to action that will convince readers to contact you.

A Bio Template to Use and Customize

Even now, after reading about various types of bios, it can still be challenging to write a business bio. The words might not be flowing just yet, you might not be sure about where and how your professional bio will be used and displayed, or you may feel completely stuck. In any case, this bio template should be helpful, and variations of it can be used on any site.

  • Brand or company
  • Current position or function
  • Overall goals or values
  • Top accomplishments/milestones of your career
  • Personality/hobbies outside of work
  • Contact information

Bio Example

The informative short bio: heather heying’s twitter.

An example of how to write a business bio: Biography of Heather E. Heying

Heather’s Twitter bio describes her career and hobbies while also promoting her book. It also includes links to her professional websites in case any followers wish to contact her or find additional information.

Four Tips for a Great Bio

We’ve given you lots of info on how to write a bio, but that doesn’t make it easy to write about yourself. Remember, even the most confident people can struggle with self-promotion! Luckily, there are a few tips to keep in mind that should be helpful for your “about me” writing.

1. Don’t think too much.

Most bios follow a formula, and that’s totally fine. In the case of most LinkedIn summaries, professional bios, and speaker bios for events, it’s not really necessary to stray from the norm. Simply including an adjective that gives readers a clue about your personality or mentioning a fascinating achievement can make your bio fun and different. 

2. Know your worth.

Writing a bio on a huge social media platform can be understandably daunting–there is a crazy amount of people and bios out there already! But don’t fall into the comparison trap. Remember this: You’re the only one who gets to tell your story in this way, and you have inherent value. As long as you remain authentic and sincere, there’s no need to be concerned about anyone else!

3. Feel free to borrow.

We’ll admit it: Bios are often tedious and repetitive. If you discover a structure you like that stands out, then feel free to borrow it! Avoid copying someone’s bio–that’s their story, not yours–but you can absolutely mimic its structure. 

4. Get help.

You’re not the only one who is trying to create a bio that stands out from the crowd. Asking friends for feedback or using online grammar software can help you write the perfect business bio and make it one of a kind!

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  • Compelling examples of bios in multiple contexts

The difference between a resume and a professional bio

Who needs a professional bio.

A professional bio is one of the most important pieces of writing you have in your toolkit.

What career and business opportunities will yours open up?

Effective examples of bios in multiple contexts

When crafting a professional bio, be intentional about the content you include and tailor it according to your objectives.

You want to adjust it accordingly based on where it appears and what type of organization and industry you work for.

The purpose of a professional bio is generally to:

  • State who you are and what you do
  • Provide examples of your work experience that bolster your credibility
  • Tell your story

How you go about accomplishing these three goals, however, will vary.

We compiled a variety of professional biographies and explain why they are effective to give you an idea of how to structure yours.

Company Website

If you are a senior executive, you may have a professional bio on your company’s website: this is the most common request we receive.

John Hartman | Equifax

John Hartman put together a classic example of an executive bio for the Equifax website.

His writing is clear, concise, and follows the standard structure for an effective bio by providing:

  • Name and current role at Equifax
  • Previous experience at Equifax
  • Early career history
  • Education summary

If you’re looking for a conventional executive bio, you’ll want to follow this format.

Executive Bio Sample - John Hartman

It’s perfectly acceptable to use the bio you have on your company’s website for LinkedIn.

However, don’t forget that LinkedIn is still a social media platform, so it’s okay to infuse a bit more personality into it !

Jay Shetty | Personal Brand

Jay Shetty's profile headline and introduction quickly grab the reader's attention: “Meet the former monk who is making wisdom go viral.”

He further builds his credibility by explaining that he has 200 million views on social media, over one million followers, and was selected for Forbes 30 Under 30.

His bio also includes information about his education and career history while infusing elements of his story (we’ll forgive him for grammar errors and focus on content – because it is quite strong).

At the end, he also provides a preferred method of contact.

You should consider including your email address or a link to your LinkedIn profile as well – especially if your bio doubles as a marketing tool.

LinkedIn Bio Example - Jay Shetty

Need help crafting a compelling executive bio? Learn more  about our professional bio writing service!

Personal Website

We’re increasingly seeing freelancers and even professionals in the corporate sector building personal websites that serve as an online resume, so to speak.

If you are a freelancer or run your own business, think carefully about your copy and what kind of message you are sending to your readers.

  • What kind of impression will they have of you and your business after reading your bio?
  • Does your bio leave them inspired and wanting to talk to you further?
  • What is the image you are trying to convey? Do you want to come off as polished and professional, engaging, fun, or simply vanilla? 

Melanie Everett | melanieeverettco.com

Melanie Everett runs an independent real estate firm in Chicago.

Coming from a journalism background, she has leveraged her writing skills to drive her real estate business. She currently ranks in the top 1% of real estate agents in Chicago.

Website Bio Example - Melanie Everett

Conference or Event Pamphlet

If you are speaking on a panel or delivering a keynote speech, you may have the opportunity to provide a bio to be featured in the event’s print materials.

For these types of communications, you’ll want your bio to be shorter than what you might include on a company page or LinkedIn summary.

These executive bios build credibility for you and your company while positioning you as an expert on the topic you will be speaking about.

Vera Manoukian | Hilton

Hilton’s Vera Manoukian provided this bio when she spoke on a panel titled “The Rebirth of Full-Service Hotels,” effectively demonstrating her leadership experience in the hospitality sector.

Executive Bio Sample - Vera Manoukian

Nonprofit Bio

Executive bios for nonprofit organizations often employ a storytelling approach to introduce readers to the organization’s mission and impact.

Ben Justus | EGBOK Mission

In his bio, Ben explains why he started EGBOK, the work his organization does, and how it has grown.

Nonprofit Executive Bio Example - Ben Justus

When you contribute to an industry blog, you may have the opportunity to include additional information that showcases why you are an authority on the topic.

In this context, your bio can also serve as publicity for your company.

Arianna Huffington | THRIVE Global

Professional Bio Sample - Arianna Huffington

Brian X. Chen | The New York Times

Other times, you may have very limited space to work with, making it especially important to consider how each word is adding value.

Professional Bio Sample - New York Times

A resume and professional bio are both personal marketing documents, but they are used in different contexts.

Resumes are generally used to apply for a job. They are written in third person, follow a conventional structure, and are predominantly based on facts and achievements .

Professional bios , on the other hand, provide a more informal narrative that serves as a compelling elevator pitch.

Professionals of all experience levels can benefit from a bio.

As an executive, you should have a long and short version of a professional bio to use on:

  • Corporate or personal websites
  • Company marketing brochures
  • Conference materials

If you are a student , you can use yours as a LinkedIn summary or on the webpage of a campus organization you are a part of. You never know who might come across it!

We hope these examples have given you inspiration and an understanding of what to include in your bio.

When writing yours, remember to keep the following in mind:

The best bios are written thoughtfully and intentionally, so it’s not something you want to leave to the last minute!

Need a compelling executive bio? You can order our professional bio writing service here !

About resume pilots.

Resume Pilots is an award-winning executive resume writing firm and a proud member of the Professional Association of Resume Writers and Career Coaches. Our previous clients include CEOs and senior executives at the world's leading companies.

As a professional services firm, we take your reputation seriously. We are committed to delivering writing excellence and superior service while operating with integrity and discretion. Recruitment firms we partner with also trust us to consistently deliver quality documents for their clients.

Our writers have studied in the Ivy League and other top-tier universities and have strong writing backgrounds coupled with industry experience.

Here's how we can help you:

Resume, Cover Letter, and LinkedIn Writing Services : If you are looking for end-to-end support, hire one of our professional resume writers to rewrite your documents from the ground up.

Executive Resume Template Downloads : If you plan to prepare your own resume, consider using one of our classic, ATS-friendly resume templates for Microsoft Word.

To learn more about our services, book an introductory call with our founder here or email [email protected] .

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About the Author Matt Glodz

Matt Glodz is the Founder and Managing Partner of Resume Pilots and a Certified Professional Resume Writer. After studying business communication at Cornell University, Matt worked within Fortune 500 companies, where he noted that qualified candidates were frequently denied interview opportunities due to poorly written documents. At Resume Pilots, Matt combines his business and writing background - which includes prior work for a Chicago Tribune publication - to craft resumes that give his clients the best chance of landing interviews. He works with clients ranging from CEOs to recent graduates and has been writing resumes for over 10 years. He has been quoted on numerous business and career-related topics in outlets including Business Insider, CNBC, Fortune, Glassdoor, The Ladders, and Thrive Global.

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How to write a company bio that connects with customers.

Your company bio is one of the first opportunities you have to make a good impression. We share our tips on how to write a great one.

Published on Dec 10, 2022

By Austin Distel

write a corporate bio

Your company bio is one of the first opportunities you have to make a good impression. If it’s confusing or boring, potential customers are going to walk straight into the arms of your competitors who are able to showcase themselves in a fun, peppy way. 

A company bio is slightly different from a personal bio that highlights your personal information and professional skills for a potential employer or to get a new job. It’s not a cover letter for entrepreneurs or a freelancer that lists out your job title or years of experience. Instead, it can go on your professional website to highlight why customers should buy your products and services. 

But here’s the thing. Writing about your business can be hard. You’re so entrenched in it that it’s difficult to see it from an outside perspective. Plus, there’s so much you want to say, right? How can you possibly squeeze it all into a couple of concise paragraphs? But once you’ve got the foundations of your company bio, you can use it on your social media profiles, in your Twitter bio, as part of your LinkedIn summary, and on your company website. 

Yes, it’s difficult choosing the right words to describe your business (especially if you don’t want it to look like you’re bragging), but learning how to write a company bio can put you in good stead for the future, especially in situations where you need to pitch your brand to customers and stakeholders. 

Why you need a company biography to stand out

It’s simple, really. Your company biography lets potential customers know who you are and what you do. It helps them determine off the bat whether you’re a good fit for them or whether they even need your products or services in the first place.

But there are plenty of other reasons a professional bio is important :

  • Showcase your values: consumers today are keen to buy from brands that share the same values as them
  • Build connections: customers are more likely to care about brands they can relate to 
  • Stand out: there’s so much competition today that it’s crucial for you to explain why your business is different from other startups 

When potential customers can get a quick understanding of you, your offerings, and your values, they can then decide about whether they want to buy from you. And, if you manage to showcase your brand personality while you’re at it, you can start to forge deeper relationships with your audience. 

The 3 things you need to include in a company bio 

You can be as creative as you like with your company bio, but there are a few key things you should include to make sure readers get all the information they need. 

1. Your company story

The story behind your company is one of the things that makes it unique. No two businesses will have the same backstory, so this can help you stand out and connect with readers. 

Start by noting down the answers to these questions:

  • When was the company started?
  • Who started it?
  • Where was the business started?
  • Why did you start the business? 
  • How did you get from then until now? Any important milestones along the way? 
  • What’s the story behind the company name? 

These answers will form the foundations of your company bio. Obviously, you don’t want to just reel them off in order - that would be dull! Instead, think about how they fit into a narrative. 

mailchimp company bio example

Mailchimp’s short bio covers all the important stuff, like where the business was founded and what the goal of the business is. Notice how they write in the third person for a more professional feel. 

Toggl company bio example

Toggl features one of our favorite professional bio examples. It includes all the important information but in a fun and friendly way. 

2. What makes your company different

The sheer amount of competition out there makes it hard to stand out today. But there’s always going to be something that separates you from your competitors. It might be the number of employees you have. It might be the specific material you use in your products. Or it might be that you give a large portion of your revenue to charity. 

It’s important to mention what makes you different in your company bio so you don’t come across like “just another company in X industry”. 

If you get stuck on this part, think about: 

  • What you sell
  • Who you sell it to
  • What makes your products or services better than others
  • What customers have praised you for in the past
  • What you want to be known for 

welly company bio example

Fun bandage brand Welly makes its products stand out by taking a relatively mundane but necessary item and turning it into something adventurous. 

splunk company bio example

Splunk highlights that it's the first of its kind in the world. 

3. Your company’s mission and values

Your company’s mission and values will also set you apart from your competitors. There’s a very slim chance that all companies in your industry started for the same reason, so think about the things your business believes in and stands for.

Ask yourself:

  • What was the goal when starting this business? 
  • What causes does your business believe in?
  • Are there certain things you want to promote?
  • What does your mission statement say (or, what would it say if you had one)? 

It helps to outline your mission and values as your “vision”. For example, you can highlight what you hoped to achieve when you started your business, like starting a new trend or filling a need for something unique. 

slack company bio example

Slack’s short professional bio states its goal at the start before going into detail about what the tool can do for customers. 

shopify company bio example

Similarly, Shopify overtly states its mission as part of its wider company bio. 

bombas company bio example

Bombas is a great example of an e-commerce brand that is personable in its company bio. They clearly explain what their mission is and why their products fit that mission. 

haus company bio example

Drinks brand Haus uses short paragraphs to outline its reasoning for starting the business in its company bio. The first sentence tells a story and keeps readers engaged. 

How to write a company bio that resonates with your audience

If you’re wondering how to write a company bio, we’ve got you covered. Once you’ve got the basics together for your company bio, you can start putting pen to paper. The writing process will be far easier if you already know what you want to say - after that, it’s all about putting it all together in a cohesive, conversational way. 

1. Know your audience

First things first, you need to know who’s going to be reading your company bio. Understanding the motivations of these people and what they’re expecting from you is the first step in writing an engaging bio that keeps the reader’s attention. 

Tailoring your company bio to your target audience will help you connect with them quicker and create deeper relationships, making it far more likely that they’ll choose you over a competitor. 

For example, people who are seeking legal counsel from a law firm are going to have different expectations than someone who is looking for a magician for their kid’s party. Someone on the hunt for the former is going to be put off by lots of exclamation marks and puns, while someone who’s looking for a magician might like that. 

When getting to know your audience, think about:

  • Basic demographic information, like age and location
  • Their interests 
  • Their professional goals and desires 
  • The challenges they’re facing
  • How your business solves those challenges 

2. Assess what information you already have

You might not know where to start if you’re writing your company bio from scratch. Even if you don’t have any lofty achievements or even a lot of history to note down, it’s likely that you still have some material you can work with. 

If you wrote a small business plan, there’ll be a blurb in there about why you started the company and what you want to do with it. If you’ve pitched to a number of clients, those pitch decks will probably have some information you can use. And, if you’ve got a few notebooks tucked away with your early-stage ideas scribbled in them, get them out and see if there’s anything useful you can take from them. 

3. Write like you speak

There are so many dry, dull company bios out there that seem to simply state the facts about a business and not much more. While this does a good job of laying out who you are and what you do, it’s difficult for potential clients to suss out your personality and why you might be a good fit for them personally. 

To spruce up your company bios, write like you speak. Imagine you were explaining your business to a new customer who’s interested in your services. It can help to actually speak to someone while making notes or record yourself talking and transcribing that to turn it into a rough draft. 

How Jasper helps you write a professional company bio

Jasper makes it easy to draft your company bio with its extensive collection of templates , including the professional bio template. Simply enter the name of your company, a sentence about what you do, and the tone you’d like to go for, and the powerful AI generates a blurb you can use straight away, or tweak to fit your brand personality. 

Jarvis company bio example 1

These short bio examples use a professional tone for a marketing company.

Jarvis company bio example 2

These samples showcase a more informal tone for a company that hires out magicians for parties. 

Jarvis company bio example 3

And these samples use a formal tone to explain what a law firm does. 

It’s not enough to write a few sentences and hope for the best. Remember, your company bio is the first impression potential customers will have of your brand and it’s important you engage them from the very start. As well as understanding your audience, you can collect the material you already have to create a vibrant company bio packed with your brand’s personality. 

Don’t know where to start? Jasper Jumpstart provides a crash course in using the company bio template so you can get started right away. 

Sign up for a Jasper account today . 

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Meet The Author:

Austin Distel

Austin Distel

Austin Distel is the Sr. Director of Marketing at Jasper , your AI marketing co-pilot. When not working, Austin is also an Airbnb superhost in Austin, Texas.

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How to Write a Professional Bio

Follow these guidelines and examples for a professional bio that stands out to hiring managers.

How to Write a Bio

Are you trying to get noticed by clients or hiring managers ? A professional bio can help you stand out from the crowd by showcasing a bit about who you are and what you strive for in your work. However, writing a professional biography is easier said than done. It can feel awkward to write about yourself and express your worth fluently, so here are a few tips to help you get the process started.

Here are some essential elements in any professional bio:

Vintage toned image of a young man working at home, freelancer, designer or writer, checking e-mails or typing on the laptop. Only natural light used, higher iso settings. Interior looks like a modern office, home or a co-working space.

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  • Your name and professional title.
  • What you do in your current position.
  • Your branding statement.
  • One to two outstanding professional accomplishments with measurable results.
  • One to two personal details to describe your personality.

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You can post your professional bio on your personal website, your personal blog, your company's website, your professional portfolio, your LinkedIn "about" section, your Facebook business page and on other social media pages such as Instagram. While the length of your bio will vary depending on where you are wanting to publish it, using that outline of elements will help you create a complete bio.

For example, if you post your bio in your "about” section on LinkedIn, you are limited to about 2,000 characters; your own website could include a lengthier bio on its own page. A short professional bio would work best on your social media pages; consider including your professional title and branding statement.

How to Start a Biography

You may know who you are professionally, but it can be hard to articulate this clearly and precisely, especially in writing. To start, create an outline of what you want to include in your bio using the elements above. You can use your resume and other documents where you've tracked your professional accomplishments to help you, but avoid copying and pasting from there.

You can also look up the professional bios of successful professionals that you admire. What items do they include? What impresses you about their bios? While you don’t want to copy their bios, you can take note of the elements that speak to you and then try to emulate that in your own bio.

To help you come across authentically in your bio, think about what you would say out loud to someone if they asked you about the items on the list above. For example, how would you explain what you do for work or what your branding statement is? Write down what you would say. This can help you to “see” your voice on paper.

Keep in mind that, generally, a professional bio should be written in third person, especially if it’s for a company website. However, there are exceptions to this. For example, your “about” section on LinkedIn should be written in first person.

Your Name and Professional Title

Include your full name and your title. If you don’t have a job currently , list your last title or what you are certified for. For example: John Doe, Marketing Director.

What You Do in Your Current Position

This helps the reader understand what you do and if you would be a good fit for their organization. For example: John specializes in all forms of digital marketing including social media marketing, online advertising and search engine optimization.

List Your Branding Statement

This is a sentence or two that reflects your professional values and how you stand out from others in the industry. For example: John is diligent and adapts seamlessly to constantly evolving processes and technologies. This allows him to provide the best service possible to his customers.

List Outstanding Professional Accomplishments

Listing a few accomplishments allows readers to understand your level of expertise and how you positively contribute to your organization or industry. Examples could include how you have helped the company save money, increased visibility or attained positive results for your clients.

List Personal Details

Listing a few personal details can help the reader connect with you on a more personal level. If they connect with you, they will be more likely to reach out to you. Examples could include hobbies , pets, a favorite movie or interesting details about your background. Of course, make sure that you feel comfortable with any personal details that you choose to share with your readers.

How to Write a Bio for Work

If your company has asked you to write a professional bio for their webpage, make sure you include the requested elements. If you are unsure, ask your supervisor for additional information. Also, check the “about” page of your company and take note of what those in higher positions have included in their bios. Try to follow that same format and order of information. This shows attention to detail on your part and also speaks to your professional worth. When you have finished your professional bio, ask someone you trust to proofread it for grammatical errors and clarity.

Professional Bio Examples

Here are a few examples of what a short professional bio could look like:

Sample 1: Empathetic family medicine physician leveraging 10+ years of experience promoting health and improving the quality of patients through changes in research, medical education and patient care across organizations and the community. Known for innovative, tactical thinking, and an authentic, influential leadership style. Skilled in building the relationships, consensus and strategic partnerships needed to move large-scale and challenging initiatives forward.

Sample 2: Certified career coach, speaker, author and national career expert with over 21 years of experience. Her company Create Your Career Path is headquartered in Atlanta, Georgia. She is regularly featured in the media and has undergraduate and graduate degrees from Vanderbilt University and the University of Illinois. With over 1,500 success stories, her team of coaches and resume writers help professionals find jobs that make them want to jump out of bed in the morning to go to work.

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How to write a company bio (with examples).

  • March 20, 2023

write a corporate bio

Why Your Company Needs a Good Bio

What to include in your company bio, creating a strong company bio.

  • Company name
  • A succinct explanation of your company's activities
  • Goals and values
  • Industry honors and acclaim
  • Unique selling proposition

1. Make an exciting entrance!

  • Who founded the company?
  • When was it established?
  • What caused its establishment?
  • What motivates you and your business?
  • [optional] What is the origin of your company's name and logo?
  • Not sure about the best way to accomplish it? To help you understand better, here are some instances.

Mailchimp bio

2. Explain to individuals how and why you are unique.

  • Just who are your clients? What are the aches and pains?
  • How does your offering help to solve the issue?
  • What have previous clients had to say about your goods or services? Why are they talking to you?
  • What distinguishes you from your rivals?

Wix.com bio

3. The goals, values, and mission of your business

  • What one principle does your company uphold?
  • What is the primary objective that your company is pursuing?
  • What goals has your company set for itself?

Uniqlo bio

Things to Consider While Writing an SEO-Friendly Company Bio

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How Often Should Your Company Bio Be Updated?

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How to write a winning corporate bio.

Posted by Tasnim Ahmed

June 2, 2020

Write a Winning Corporate Bio

Whether you’re in a client-facing position or you’re usually in your office sifting through accounting reports, chances are that at some point in your career, you’ll be asked to provide a corporate bio to a colleague, customer, potential employer or vendor.

Creating a corporate bio allows you to summarize your experiences into a succinct, easy-to-read format. Once you write your bio, you can list it on the company website, place it on your LinkedIn or CV, have it designed for distribution, or even make it into a PowerPoint slide for presentations.

The problem with writing a corporate bio is that many people have difficulty talking about themselves. It can be challenging to boil all of your experiences and accomplishments into a few paragraphs, and you may not know what to include and what to leave out.

To help you start creating your bio, consider these easy-to-implement steps that should spark your creative energies.

Start with the Easy Part

At the top of your bio, you’ll list your name, title and an action statement summarizing what you do and how it can help others. For instance, “Susan Jones is the CEO of JT Enterprises, where she provides tailored consulting services to florists who are interested in building a web presence and boosting SEO. She leads a team of 15 staff members who are dedicated to advancing the digital tools available to florists across the country.”

Right from the start, the bio shows what she does and who her target audience is. Assuming that this person sends her bio mainly to potential customers (floral shops), they will be able to see up front how she can help them achieve their digital marketing goals. In addition, readers will immediately know that Susan has a robust team to support her efforts, and that she works with florists throughout the US rather than in just one part of the country.

Answer the Reader’s Questions

The person reading the bio will probably wonder why you are in this line of work, how your background contributes to it, and what inspires you to be in the field. This is a great way to convey to businesses exactly why your skills are a good match for their services or products.

For instance, in the case of Susan Jones above, the second sentence might say, “After a decade working as the head of digital operations for Flowering.net, Susan gained unique insights into the needs of independent flower shops and began creating custom SEO tools to help them connect with their target audiences.”

Provide Examples of Successes

Next, you can share some examples of the great work you’ve done for other people. In the case of our example, it might say, “Susan has created custom web designs for over 100 florists, including Joe’s Flowers in New York and Flower City in Chicago. Both of these florists saw sales increase by 30 percent within just one month of launching their sites and instituting the bespoke SEO tools that Susan put into motion.”

With this part of the bio, you’ve shown the person reading it that you are able to back up your statements with results, and that other customers have found success by using your services.

Share Education, Publications, Certifications

After discussing your background, you should share information about any educational background, media mentions or certifications that you have. For instance, “Susan holds a bachelor’s degree in computer science from the University of Arizona and is a certified floral designer. She has been quoted in the New York Times and The Atlantic , and she’s on the board of the American Institute of Floral Designers. She has taught computer science at Collins Community College and at multiple coding camps.”

Add, Delete as Necessary

You can add more information about your background, skills, talents and successes, or delete parts of this framework as necessary, depending on who will be reading the bio and what you’re trying to convey. However, remember not to get carried away. The bio is supposed to be a summary of your accomplishments, not your entire CV. A general rule of thumb is to keep it somewhere between eight and 12 sentences to keep the reader’s attention.

Putting it All Together

Using our example  of Susan Jones, we’ve put it all together into a complete bio, as follows:

Susan Jones

Susan founded JT Enterprises six years ago and currently serves as the company’s CEO. The firm provides tailored consulting services to florists who are interested in building a web presence and boosting SEO. She leads a team of 15 staff members who are dedicated to advancing the digital tools available to florists across the country.

After a decade working as the head of digital operations for Flowering.net, Susan gained unique insights into the needs of independent flower shops and began creating custom SEO tools to help them connect with their target audiences. She has created custom web designs for over 100 florists, including Joe’s Flowers in New York and Flower City in Chicago. Both of these florists saw sales increase by 30 percent within just one month of launching their sites and instituting the bespoke SEO tools that Susan put into motion.

Susan holds a bachelor’s degree in computer science from the University of Arizona and is a certified floral designer. She has been quoted in the New York Times and The Atlantic , and she’s on the board of the American Institute of Floral Designers. She has taught computer science at Collins Community College and at multiple coding camps.

Tasnim Ahmed

Tasnim Ahmed

Tasnim Ahmed is a content writer at Escalon Business Services who enjoys writing on a multitude of subjects that include finops, peopleops, risk management, entrepreneurship, VC and startup culture. Based in Delhi NCR, she previously contributed to ANI, Qatar Tribune, Marhaba, Havas Worldwide, and curated content for top-notch brands in the PR sphere. On weekends, she loves to explore the city on a motorcycle and binge watch new OTT releases with a plateful of piping hot dumplings!

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How to Write a Short Professional Bio (With Examples and Templates)

Emily Polner

Your professional bio is one of the most important things you'll write about yourself.

In a world where just about everyone is represented online in some capacity, your professional bio will often serve as your first introduction to your intended audience. It can help influence whether someone invites you to connect, interview you, or simply move on.

But how does your professional bio work in tandem with your resume to tell your unique story? And what are some short professional bio examples you can reference to craft your own—helping you strike the perfect balance between informative and engaging?

3 key takeaways

  • What a short professional bio is and where to use one
  • How to write your professional bio (plus short professional bio examples and templates)
  • How to use the Teal  AI Resume Builder  to write a short, professional bio

What is a short professional bio? 

A short professional bio is exactly what it sounds like — a short professional biography that introduces yourself and gives a brief overview of your career and accomplishment examples . A short professional bio gives future employees, colleagues, and anyone else you're networking with a more well-rounded picture of who you are.  

We recognize that “short” is a vague term and can mean many different things. But the good news is, unless you're dealing with a certain character or space limit, there is no magic length that your bio has to be. Most short bios tend to run anywhere from one to four paragraphs, but feel free to make yours whatever length you think would work best for you. 

Your short professional bio can be displayed many different places, including but not limited to: your website, LinkedIn profile, Twitter profile, in press features, and your resume. 

What should I include in a short professional bio? 

Before you sit down to write your bio, it might be helpful for you to think of it as not only a bio, but also an elevator pitch for your target audience. You want to produce a compelling professional bio. Your bio should answer the question: what would you want someone who doesn't know you at all to know about your career so far? 

Below are some thought-starters to set you up for success. 

As a working professional

Whether you've been working for six months or 15 years, consider including these in your bio: 

  • Where you're based
  • Where you're from
  • What university, trade school, or bootcamp you attended (if any)
  • Your current or former career titles
  • Your career goals
  • Relevant awards, accolades, or press features you've garnered
  • Your professional experience, skills, and area(s) of expertise
  • What you like to do in your spare time (personal interests, hobbies, side hustles, etc.) 

To make sure you're providing the most relevant skills to a potential employer, use Teal's Skills Database in the free  Skills Workbook  to identify your current skills and potential skills that you want to acquire. Once you've identified those, enter them into Teal's Skills Identifier.

As a student

Even if you're still in school, there's plenty of information you can include in your bio, like: 

  • What university, trade school, or bootcamp you're attending
  • Your area of study or intended major
  • Any clubs, teams, volunteering, or other extracurriculars you're a part of 
  • Any internships you've completed
  • Your career goals 
  • Your availability

‍As someone starting their career journey, make sure you know what interests you and what will make you excited to go to work each day. We have a tool, the  Interests Workbook , to help you map out the things you're excited about and apply those insights to your job search.

How to write a short professional bio

If you're ready to begin writing your professional bio, we commend you. We've listed a few things here that you might find helpful to consider, but again, there is no steadfast formula. You can feel free to follow or ignore these suggestions however you see fit. 

Choose your voice

You have the option to write your bio using either first or third person. When using first person, you will be utilizing the pronouns "I, me, and my". When using third person, you would refer to yourself using your name and preferred pronouns.

Ultimately, the choice is yours. However, as a general rule, using third person is typically considered more formal, while using first person is more casual.

First person example: "I am a bestselling author. My work has been published in XYZ publication."

Third person example: "Zane Smith is a bestselling author. His work has been published in XYZ publication."

If you want to have multiple versions of the same bio on hand, like a first person version and a third person version, our tools are designed to make this easy for you. Write as many versions of your bio as you need and rotate which one you use in which situation as your career evolves. 

Generate your professional bio with AI

You can also use our AI Resume Builder to generate multiple versions of your short professional bio. Your bio will be tailored based on the details and achievements you've included about your recent work experiences.

Try it yourself for free.

Choose your tone

Written words, like spoken speech, can embody many different moods and tones. Depending on the context and your  personal brand , you might decide your bio should sound more buttoned-up, or more relaxed, or even a little bit silly. 

These two sentences describe the same person but showcase very different tones and writing style: 

“A recent graduate of the University of Pennsylvania, Sally is currently a consultant at XYZ Consulting based out of their New York office.” 

“A recent UPenn grad, Sally swore off econ after years of hard classes only to end up as a consultant at a major firm — but don't worry, she loves it.” 

Start with your name and your current or most recent role

This is not a hard and fast rule, but to get your bio started, it's usually easiest to start with your name and current professional title or role. 

Example:  “Zane Smith is currently the Demand Generation Manager at ABC Tech Company.” 

If you're transitioning between roles or switching industries , you can list your most recent role and use your first sentence to say what you're looking to become.

Example 1:  “Previously the Demand Generation Manager at ABC Tech Company, Zane Smith is actively pursuing new opportunities in marketing management.” 

Example 2 : “Previously the Demand Generation Manager at ABC Tech Company, Zane Smith is now an aspiring 2nd grade teacher.” 

Add any former titles and list relevant achievements

Once you've introduced yourself and your current title or aspirations, you can flow into your professional background, former job titles, and what you did previously. Together, the first two sentences of your bio could read something like this: 

“Zane Smith is currently the Demand Generation Manager at ABC Tech Company. Previously, he was a Marketing Specialist at FGH Tech Company where he grew paid traffic to their website by 500% year over year.” 

How can you ensure your bullet point achievements reflect your qualifications? In addition to using Teal's free Achievement Assistant tool within the AI Resume Builder , try leveraging ChatGPT for this part of the process. Just remember to copy and paste ChatGPT-generated resume achievements back into your AI Resume Builder.

Remember to personalize your bullet point achievements by proofreading and editing them, tweaking as needed using the Achievement Assistant tool.

Consider adding the “why” behind your story

Self-promotion can feel incredibly uncomfortable, but it's important to really make sure you don't undermine your own value. Your “why,” the  reason that you do what you do everyday , can be powerful and meaningful. Adding what gives you the spark to start each workday can set your own professional bio apart from others. 

Example:  “Claire was inspired to pursue a career in elder law after volunteering in a nursing home throughout high school and college.” 

Close with some personal details, if appropriate

Even though your bio will be used in a professional capacity, it's okay to list a few personal details. We're more than just our jobs, and adding a few personal facts can help illustrate who you are outside of the office. 

Example:  “When he's not working, Martin can be found tending to his spice garden and going on nature walks with his golden retriever.” 

Short professional bio do's and don'ts 

Even though there are no official rules for writing a bio, there are still some things you should try to strive for as well as steer clear of if you want to make the best possible impression. 

Be real:  Your bio is not the place to fudge the truth about who you are. Be honest about what you've done and where you're heading. Not telling the truth could bar you from achieving your goals and land you in hot water. 

Be concise:  We really hate to be the one to tell you this, but unfortunately, most people do not have the time or patience to read a five-paragraph essay about your life story. Sorry to break it to you! 

Try to keep things brief and avoid run-on sentences. We recommend running your bio through a  free clarity reader grammar-checking tool  to make sure your bio isn't too wordy or hard to understand. 

Be relatable:  No matter how lofty your accomplishments are, staying grounded may help you establish stronger connections with others. This is where adding personal details and highlighting your personal brand can serve you well. Whether that's with a  hobby, interest , or other role outside of work, being relatable can let others understand and get to know you better and determine if you would be a good fit for a company.  

Don't: 

Be arrogant:  It's both appropriate and expected for you to talk about your professional skills and accomplishments in your short bio. That being said, there's a fine line between talking about your achievements and sounding too braggy. These two examples talk about the same accomplishment but come across very differently: 

“An accomplished pianist, Ryan was selected out of nearly 7,000 applicants to perform at the annual New York State School Music Association festival last spring.” 

“An accomplished pianist, Ryan was the obvious choice to perform at the annual New York State School Music Association festival last spring (because he's the best).” 

Be spiteful:  This is especially relevant if you're revising your bio  after a lay-off  or termination. As tempting as it might be, avoid making any negative statements or accusations in your bio. Positivity and a good attitude will get you much further.

Short professional bio examples

Seeing real professional bios in the wild might help you craft your bio more so than a set of guidelines will. For that reason, we rounded up four real-life short bio examples on different platforms that you can draw further inspiration from. 

Personal website bio: Audree Kate Lopez

"AUDREE KATE LOPEZ IS A FASHION STYLIST, EDITOR, INDUSTRY EXPERT AND INFLUENCER BASED IN NEW YORK. Audree began her professional career in the fashion departments at Glamour, O, the Oprah Magazine, Editorialist and Redbook magazines. She launched Audree Kate Studios in 2017 and worked on freelance projects at Marc Jacobs, Alice + Olivia, J.Crew and Club Monaco, joined the styling team at Alice + Olivia and became a contributing fashion editor for StyleCaster.com. Over the past few years Audree has styled for various publications, celebrities and retail brands. In 2016, Audree founded a digital course and community for fashion students called Fashion Fundamentals and has hosted workshops and classes around the country, and wrote an ebook titled Fashion Fundamentals."

Why we picked it:  Audree's professional bio does a great job at telling and humbling her story. Taking her career from her dorm room all the way to major magazines is impressive and gives readers the right impression that she's ambitious and driven. It also gives a strong overview of all of the different yet relevant accomplishments she's checked off, ranging from styling, to editing, to creating her own course. 

write a corporate bio

LinkedIn bio: Christen Nino De Guzman 

"Latina creator. Speaker. Tech Mentor. Christen is the Founder of the newly launched app Clara, a community that empowers creators through transparency, brand reviews, and discoverability. An industry vet, Christen has almost a decade of experience working with top content creators at social networking companies such as Instagram, TikTok, and Pinterest. She is a motivational speaker and mentor in the tech space who is passionate about helping people break into the industry through career advice and actionable content."

Why we picked it:  Christen's professional bio is punchy, concise, and gives her credibility. The short few sentences at the very beginning are a creative and clever way to describe who she is right off the bat. She also mentions how many years of experience she has, which at this stage in her career, is a wise move and shows that she brings a high level of expertise to her pursuits. The decision to put her social media profiles makes sense and feels true to her, given her engaged following. 

write a corporate bio

Twitter bio: Dulma 

"Founder of Makelane, a private community for female DTC founders. 70K followers on TikTok where I analyze consumer brands"

Why we picked it:  Twitter only gives you 160 characters for your bio, truly keeping it a short bio, but Dulma does an excellent job maximizing what little space is given. Dulma's professional bio clearly and succinctly states her two main pursuits: being a founder of an online community and creating content for a large audience on TikTok. 

write a corporate bio

Company website bios: Teachable

"Meet our wonderful team We're a tight-knit group of curious creatures, always learning, and constantly seeking out new perspectives and ideas. Get to know our team—they're what makes Teachable, well, Teachable."

Why we picked it : Having a short professional bio on a company website can be beneficial for many reasons. Each of the four bios featured on Teachable's company site show individuality and make the company more relatable to customers or clients. It provides an opportunity for the individual to showcase their experience, skills, and achievements, which can help build trust and confidence in potential clients or customers. These bios, with full names and pictures, allow the reader to learn more about the individual's expertise and background and can encourage networking opportunities.

write a corporate bio

Short professional bio templates

If you prefer to plug and play or need a professional bio in a pinch, don't worry, we've still got you. Here are three short bio templates to get you started:

Short professional bio template for working professionals

[First name last name]  is  [currently/formerly]  a  [insert most recent job title]  at  [most recent company name] . A proud graduate of  [school or university] , they were inspired to pursue a career in  [field]  after  [explain what led to your decision to work in your industry] . Prior to working at [most recent job title], they were the  [previous title]  at  [previous company]  where they were responsible for  [insert professional accomplishments here] . In their free time, they can be found  [insert your favorite hobbies] . 

Short professional bio template for students

[First name last name]  is a current  [year]  at  [institution]  majoring in  [area(s) of study] . On campus,  [First name]  is actively involved in  [activity name] , for which they  [insert details about what you do for the activity you're involved in] . They most recently  [interned/worked]  at  [organization name] , where they had the opportunity to  [insert details about what you did on the job] . They intend to work in the  [insert field name or industry]  after graduation to follow their passion of  [insert what you are passionate about] . In their spare time, they can be found  [insert your favorite hobbies] . 

Short professional bio template for someone with a gap in employment

[First name last name] is a [position/job title] with [number] years of experience in [specific skills or industry] . Following [briefly mention the reason for the employment gap] , [he/she/they] took some time off to focus on [briefly mention what they did during the gap, e.g., personal development, family obligations, health reasons] . During this time, [he/she/they] also [briefly mention any relevant skills or achievements acquired during the gap] . [Name] is now eager to return to the workforce and is excited to bring [specific skills/accomplishments] to [his/her/their] next role. With a proven track record of [list specific achievements or skills] , [Name] is confident in [his/her/their] ability to contribute to [specific industry/profession] and make an impact in [his/her/their] next position.

If you decide to use any of these templates, we strongly recommend you tweak it ever-so-slightly. We don't mean diving into creative writing and rewriting it entirely; just add a little bit of personal flair once you've finished plugging your details in. Add some adjectives, remove anything that doesn't quite fit with your vibe or experiences, or append some more personal details as you see fit. Feel free to work off of any one of the bios from our resume examples to get feel for how different styles can be used across roles.

Remember, as cheesy as it sounds, there's only one you. Even if you use a template, your bio should still have a small sprinkle of personal flair, if possible. 

Create your professional bio with Teal

Crafting a professional bio that effectively showcases your unique skills and accomplishments can be a challenging task. It's important to keep in mind that your bio should be concise and focused on the most relevant details of your career. If you're struggling with what to include, consider starting with the basics and keeping it simple and factual.

Remember, your bio can evolve over time along with your career, so don't be afraid to make updates as you gain more experience and achieve new accomplishments. By taking these steps, you can create a friendly and professional bio that effectively represents your personal brand.

Ready to create a full set of professional bios to get to your next career goal faster? Sign up to start using the AI Resume Builder to generate professional your professional bios directly within the platform.

Once you have your professional bio, don't forget to use Teal's free AI Resume Builder  to update your resume with your skills, latest experience, and work achievements! The job of your resume is to get you in the door. Optimizing it will help you land interviews for the next opportunities that excite you.

Use the AI integration feature within Teal's AI Resume Builder to generate achievements. To get quality, metric-driven achievements, make sure to attach a job description to incorporate relevant keywords.

Frequenty Asked Questions

write a corporate bio

Emily Polner

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8 Tips for Writing a Compelling Executive Biography

Who are you? What makes you stand out from your professional peers? Take a moment out of your day and learn how to link your soft skills to your value proposition in order to create a compelling executive biography that solidifies your personal brand. This blog removes the pain points we all face when tasked with creating our own executive biography.

8 Tips for Writing a Compelling Executive Biography

Oftentimes, as individuals, the most difficult product to market is ourselves. This post provides key insights into creating a persuasive executive biography, thus minimizing the procrastination that paralyzes us on a topic that every one of us knows best!

An executive biography represents a distinctive one-page document that speaks to your current position, unique value proposition, quantifiable accomplishments, and a small glimpse into your personal passions. An executive biography doesn’t constitute a resume, which provides a chronological, often bulleted list of your career path, relevant skills, and measurable achievements. 

Before we get to the tips on writing a compelling executive biography, we’re going to provide you with a comprehensive list of the elements needed to create an exciting executive biography.

  • Relevant facts and examples to support your skills
  • Core values and principles
  • Current employment status that includes an engaging job description
  • Professional experience
  • Awards and acknowledgements
  • Community involvement
  • Any publications, if applicable
  • Professional headshot and/or link to a video portfolio/profile

There’s a good chance you’re still feeling overwhelmed regarding what to write. First, take a breath, you’re not alone. As we said initially, marketing ourselves is one of the most difficult tasks for people. Take your time reading through the tips below. Each tip will slowly chip away at any anxiety you’re working through.

  • Organize – Before you start writing, have clarity on your target audience and decide what to tell them about yourself. Focus on what sets you apart.
  • Capture the reader’s attention – It’s important to hook a reader immediately. Generally, a reader will give you ten seconds. Start with a clear and creative branding statement .
  • Let your passion, philosophy, and style shine through – Include the values, attitude, and skills that led you to some of your major professional successes. 
  • Convey your value – You might have skill sets standard for your profession, but this is the time to convey your unique value proposition , i.e. what are some things that set you apart. 
  • Don’t be chronological – Remember that your executive bio is not your resume. Talk about your current position instead, along with the relevant experiences that led you to this position, and your vision for your future. 
  • Validate your successes – While listing your achievements and accomplishments, validate those with supporting facts or data. If possible, use substantial numbers or percentages that make it easy for your readers to follow the significance of the current results. Make sure to highlight any recognition or accolades received for your accomplishments.
  • Include a small glimpse into your personal passions – You want to keep your executive biography light and conversational. A great way to do this is to let your personality shine through by including some information about your hobbies and interests. This can be especially compelling if your hobbies directly relate to your professional endeavors.
  • Contact Details – Conclude the executive biography with your contact details so your reader can connect with you when they want additional information. Include a headshot, your email address, and a link to your professional network of choice.

Your executive biography provides a human touch to the story that represents your career, while also serving as a wonderful document to use when you’re creating an elevator pitch for your SucceedSmart profile.

For additional information on how to craft a persuasive executive biography please check out the article below.  Forbes – How to Write a Killer Executive Bio

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write a corporate bio

How to Write an Executive Bio - 9 Ways To Do It Effectively

Learn how to write an executive bio to write an impactful self-promotion biography in just a few steps. Elevate your professional profile today.

write a corporate bio

Ivana Vidakovic

Oct 1, 2023

How to Write an Executive Bio - 9 Ways To Do It Effectively

TABLE OF CONTENTS

Trending articles.

If you aspire to rise as a respected and trusted authority in your field, the tale of your achievements and success should do the talking.

However, navigating the fine line between self-assuredness and humility while showcasing your professional journey can be challenging.

Good news, people!

There is a powerful tool that can help you strike that balance — it is called executive bio .

In this exploration, we will unveil the essence of executive bios, explore their diverse applications, and equip you with the skills to craft your own compelling narrative.

Let’s start!

What is an Executive Bio?

An executive bio is a concise and well-crafted narrative that provides a snapshot of an executive's professional background, achievements, leadership style, and expertise .

It is a powerful tool for showcasing an executive's qualifications and personal brand.

Executive bios are commonly used in various contexts, including corporate websites, conference materials, social media profiles, etc.

Top 4 Benefits of an Executive Bio

✅ Establishing Credibility — Helps establish the executive's credibility and expertise in their field. Highlighting their qualifications and accomplishments provides evidence of their competence and thought leadership.

✅ Building Trust — Trust is an essential factor in business relationships. A well-crafted executive bio can create a sense of trust and confidence in the executive, making them more relatable and approachable to clients, colleagues, and partners.

✅ Effective Networking — It can serve as effective networking tools. A well-prepared bio can help the executive connect with like-minded professionals and potential collaborators when attending conferences or industry events.

✅ Enhancing Personal Brand — An executive bio contributes to the executive's personal brand. It presents them as a distinct and influential figure in their industry, potentially attracting new opportunities and collaborations.

An executive bio is a valuable asset for executives and organizations, as it not only showcases an individual's achievements and capabilities but also strengthens their position in the professional landscape.

Write an Executive Bio by Following These 9 Steps

1. start with a strong opening.

To begin an executive bio with a strong opening line, start with a concise, engaging introduction.

Mention the executive's name, title, and the company they work for .

Template Examples for Opening Line

💡 For Corporate Profiles

Introducing [Executive Name], the visionary Chief Executive Officer of [Company Name], whose leadership drives innovation and excellence in the [Industry] sector.

💡 For Conference Speaker Bios

Meet [Executive Name], a distinguished expert and the Chief [Title] at [Company Name], known for delivering insightful perspectives on [Industry] trends and transformation strategies.

2. Provide a Brief Overview

To provide a brief overview in an executive bio, offer a concise summary of the executive's professional background.

Ensure to emphasize their years of experience and expertise, while highlighting key achievements and qualifications.

Template Examples for a Brief Overview

💡 For LinkedIn Profiles

With over [Number of Years] years of experience in [Industry], [Executive Name] is a seasoned [Title] at [Company Name], renowned for [Notable Achievement/Expertise].

Their impressive track record includes [Key Accomplishment] and [Qualification], making them a prominent figure in [Industry].

💡 For Corporate Website Bios

As the [Title] at [Company Name], [Executive Name] brings [Number of Years] years of unparalleled expertise in [Industry].

A true leader, [Executive Name] has achieved [Key Achievement] and holds [Qualification], representing a pinnacle of success in [Industry]..

3. Share Personal Details (Optional)

To share personal details in an executive bio, depending on the context and audience, you can include personal information, such as hobbies or interests , to make the bio more relatable.

However, it's essential to keep these personal details brief and relevant .

Template Examples to Include Personal Details

💡 For a Corporate Profile (Relatable to a Tech Audience)

Beyond [Executive Name]'s tech prowess, a passion for [Hobby/Interest], coupled with [Another Interest], adds a unique dimension to their leadership style, fostering creativity and innovation in the fast-paced world of technology.

💡 For a Conference Speaker Bio (Relatable to an Academic Audience)

While [Executive Name] is recognized for their expertise in [Industry], they also find inspiration in [Hobby/Interest], which underscores their diverse approach to problem-solving.

This blend of [Interest] and [Interest] has been instrumental in [Achievement], making [Executive Name] a well-rounded speaker in [Industry].

4. Emphasize Achievements

To emphasize achievements in an executive bio, highlight the executive's most significant accomplishments.

You can include both, in their current role and throughout their career, using quantifiable metrics when possible to showcase their impact.

Template Examples to Emphasize Achievements

💡 For a Corporate Profile (Sales Leadership)

Under [Executive Name]'s astute leadership, annual sales at [Company Name] soared by [Percentage] within just [Number of Years], a testament to their ability to drive revenue growth.

With a track record of [Number] successful product launches and a [Percentage] increase in market share, [Executive Name] stands as a results-driven leader.

💡 For a Speaker Bio (Tech Innovation)

As a pioneer in [Technology], [Executive Name] has patented [Number] groundbreaking inventions, transforming the industry landscape.

Their visionary contributions have led to [Quantifiable Impact], solidifying their status as an influential innovator in [Technology Field].

5. Showcase Leadership and Skills

To showcase leadership and skills in an executive bio, describe the executive's leadership style and key skills, using examples to demonstrate their ability to lead teams, drive innovation, or solve challenges.

Template Examples to Showcase Leadership and Skills

💡 For a Corporate Profile (Leadership in Finance)

Known for their transformational leadership in the finance sector, [Executive Name] excels at steering teams to achieve remarkable financial milestones.

Their strategic vision has resulted in a [Percentage] reduction in operational costs and a [Percentage] increase in revenue, showcasing their capacity to lead by example.

💡 For a Speaker Bio (Technology and Innovation)

As a thought leader in [Technology], [Executive Name] has a knack for inspiring innovative thinking.

Their dynamic leadership approach, coupled with hands-on experience, has led to [Notable Innovation] and [Another Achievement], shaping the industry's tech landscape.

6. Include Educational Background

To include the educational background in an executive bio, mention the executive's educational qualifications and any relevant certifications or training .

Template Examples to Include Educational Background

💡 For a Corporate Profile (Finance Sector)

With a strong academic foundation, [Executive Name] holds an MBA in Finance from [University Name], and they are a certified [Certification Name] professional.

Their dedication to financial excellence is underlined by their commitment to continuous learning and staying updated with industry trends.

💡 For a Speaker Bio (Tech Expertise)

Equipped with a Bachelor's degree in Computer Science from [University Name], [Executive Name] combines their educational prowess with a [Relevant Certification] to remain at the forefront of technology innovation.

Their educational background demonstrates their deep-rooted expertise in the tech landscape .

7. Discuss Industry Involvement

To discuss industry involvement in an executive bio, highlight the executive's active participation in industry associations, conferences, or speaking engagements .

This way you can demonstrate their thought leadership.

Template Examples for Industry Involvement Highlights

💡 For a Corporate Profile (Healthcare Leadership)

In addition to leading [Company Name], [Executive Name] is a prominent figure in the healthcare sector, actively contributing to industry advancements.

They have been a featured speaker at [Notable Conferences] and are a key member of [Industry Association], where their thought leadership is instrumental in shaping the future of healthcare.

💡 For a Speaker Bio (Digital Marketing)

As a sought-after expert in digital marketing, [Executive Name] frequently shares their insights at top industry conferences and webinars, such as [Conference Name].

Their active involvement in [Industry Association] showcases their dedication to driving innovation and setting trends in the world of digital marketing.

8. Explain Their Current Role

To explain their current role in an executive bio, provide details about the executive's current position, their key responsibilities, and any recent projects they are involved in.

Make it clear how their role contributes to the company's overall success.

Template Examples for Current Role Information

💡 For a Corporate Profile (Marketing)

As the Vice President of Marketing at [Company Name], [Executive Name] leads the development and execution of comprehensive marketing strategies.

They are currently spearheading a high-impact campaign aimed at [Specific Goal], a pivotal initiative that promises to solidify the company's market presence and drive significant growth.

💡 For a Speaker Bio (Tech Startup)

In their role as Chief Technology Officer at [Startup Name], [Executive Name] is responsible for driving innovation and product development.

They are currently leading a cross-functional team to launch [Cutting-Edge Product], which has the potential to disrupt the industry and position the company as a tech trailblazer.

9. Conclude with a Call to Action

To conclude with a call to action in an executive bio, wrap up the bio with a forward-looking statement or a call to action , such as discussing future goals or projects.

Template Examples for CTA

💡 For a Corporate Profile (Finance)

Looking ahead, [Executive Name] is dedicated to fostering a culture of financial excellence at [Company Name].

With a commitment to driving sustainable growth and innovation, they invite you to join them on this exciting journey towards a financially prosperous future.

💡 For a Speaker Bio (Leadership Speaker)

As [Executive Name] continues to inspire and lead the way in [Industry], they are eagerly anticipating [Upcoming Event or Project].

They encourage you to stay connected and be part of the transformative conversations and projects that lie ahead in the world of [Industry].

Executive Bio Example

John A. Thompson

Chief Executive Officer, XYZ Tech Solutions

John A. Thompson is a seasoned executive with over 20 years of experience in the technology industry. As CEO of XYZ Tech Solutions, he leads a dynamic team dedicated to driving innovation and transforming businesses through cutting-edge technology solutions.

Background and Achievements

John's career has been marked by a series of remarkable accomplishments.
He spearheaded the launch of XYZ's flagship product, increasing annual revenues by 40% in the first year alone.
His strategic vision and unwavering commitment to excellence have earned him recognition as a leader in the tech sector.

Leadership and Skills

Known for his visionary leadership, John fosters a culture of innovation at XYZ.
He is a proponent of cross-functional collaboration, empowering teams to create groundbreaking solutions.
His ability to identify emerging trends and turn them into strategic advantages has been a driving force behind the company's success.

Education and Qualifications

John holds a Master's degree in Computer Science from ABC University, complemented by numerous certifications in project management and leadership.
He continually seeks professional development opportunities to stay at the forefront of the ever-evolving tech landscape.

Industry Involvement

John is a sought-after speaker at technology conferences, where he shares insights on the future of tech innovation and its impact on businesses.
He is an active member of the National Technology Association and serves on the advisory board of several tech startups.

Current Role

As CEO of XYZ Tech Solutions, John is responsible for the overall strategic direction of the company.
He oversees a diverse portfolio of projects, ranging from AI-driven solutions to cybersecurity initiatives, ensuring that XYZ remains a leader in the tech industry.

Future Endeavors

John's passion for technology and commitment to driving digital transformation continue to inspire those around him. Looking ahead, he aims to expand XYZ's global footprint and lead the charge in creating technology that makes a meaningful difference in the world.
John's dedication to innovation and his strategic leadership have positioned him as a driving force in the technology sector. Under his guidance, XYZ Tech Solutions remains at the forefront of industry trends, helping businesses thrive in the digital age.

Wrapping Up

When it comes to writing an executive bio, precision, clarity, and showcasing expertise are paramount.

An executive bio is a brief yet powerful introduction to a professional, highlighting their career journey, achievements, and skills.

For this reason, the bio should be articulate and engaging.

Using modern tools, especially AI solutions like TextCortex , can streamline this process, ensuring that the executive bio stands out and makes an impression.

TextCortex as Perfect Solution for Writing an Executive Bio

For those aiming to craft an impeccable executive bio, TextCortex emerges as the go-to solution.

This AI-driven tool is specifically designed to simplify the writing process while retaining a touch of professionalism and creativity.

Here's why TextCortex stands out:

✅ User-Friendly Design — Navigate effortlessly, whether you're accessing TextCortex via its web application or the handy Chrome extension .

✅ Versatility at Its Best — Beyond executive bios, TextCortex is a master at addressing all your textual demands .

✅ Seamless Integration — Compatible with over 4,000 platforms , TextCortex is always available to support your content needs.

✅ Advanced Writing Features — From utilizing ZenoChat for conversational tones to leveraging its rich set of templates and rewriting tools , TextCortex is all about amplifying your content. It even allows for the creation of a unique writing persona.

✅ Speak the Global Language — With proficiency in over 25 languages, TextCortex ensures your executive bio resonates globally.

Experience TextCortex for yourself by watching our informative video and learning about the transformative nature of AI in content creation.

In essence, whether you're an established wordsmith or a novice in writing, TextCortex stands as a steadfast ally.

Say goodbye to content creation woes and embrace the prowess of AI with TextCortex.

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The American Alliance of Museums offers the following guidance from Natanya Khashan, our Senior Director of Audience Development & Engagement and Joseph O’Neill, our Content Manager and Editor II.

Whether you’re starting a job search, authoring an article, presenting at a conference, or just updating your website or LinkedIn, you need a professional bio—a succinct statement that conveys who you are, what you do, and where your passions lie. But anyone who’s tried to write such a statement knows it can be harder than it looks. This tipsheet offers a step-by-step process for writing a bio that will stand out and get your strengths across.

1. Start with the basics.

Get the simple things out of the way first:

  • Your current position
  • The organization you work for

Whether and how you need to include this information in your bio will depend on where it appears. For instance, if the bio is for your organization’s website, you do not need to specify the name of the organization. Or if your name and title will appear in a header above your bio, such as we do on AAM’s staff page , you do not need to repeat them in the text. However, if you’re writing a bio for LinkedIn, for example, you would include this information as the first sentence.

2. Explain your role.

While you may think your title is self-explanatory, it most likely includes jargon and terminology that will not be familiar to every reader—whether they currently work in the field or not! For example, imagine you’re applying to a job at a museum that just hired an HR manager from outside the field, who’s still learning to interpret the different roles and responsibilities involved in museum jobs. To avoid any confusion, it’s best practice to assume the reader will need some further explanation. Try writing out:

  • What does your title mean in layman’s terms? Be concise—how would you describe your job in 1-2 sentences? (Run-on sentences don’t count!)
  • What career milestones are you most proud of (in your current role or previous roles)? Consider awards, certificates, projects you’re particularly proud of, or metrics you’ve accomplished. Include 2-3 of these in your bio.

3. Share your background.

Once you’ve described your current role, you can share what got you there, so readers understand the overall arc of your career and how you’ve grown over time. This can include:

  • Your educational background
  • Your past positions
  • Any previous accomplishments you’re particularly proud of

4. Add a little more about yourself.

While a professional bio is primarily for describing your work life, including a few personal details can help readers get to know you a little better. Use this section to provide a little window into who you are, but not a full traipse around your house. Consider including:

  • Why do you do what you do—what about the museum field keeps you motivated to do the work you do each day?
  • What are one or two values you hold—how do these values show up in your work? (Need help thinking about different types of values? Browse this helpful values list from Brené Brown.)
  • A personal highlight, such as a hobby you have, where you live (and what humans, animals, or plant babies you might live with), or a point about your lived experience. But just pick one—leave room for people to get to know you outside of your bio as well.

5. Edit and format your bio.

After you’ve finished writing out each of these sections, you’ll want to go over the result to make sure it’s coherent and concise. Follow these tips for putting on the finishing touches:

  • For an organization, follow any guidelines the organization provides. If it does not provide any, we recommend using third person and limiting the length to roughly 70-120 words.
  • For personal platforms like LinkedIn, personal websites, and other social media accounts, we recommend using first person and limiting the length to roughly 120-250 words.
  • Scan for jargon and buzzwords that may be unfamiliar to readers. If you find any, replace them with more accessible alternatives.
  • Ask yourself if the words feel authentic and honest to who you are—if something feels stilted, try saying it the way you would to a friend.
  • Don’t overthink it—your first thought about what to include is likely your best thought, so just focus on the small changes needed to convey that thought clearly.
  • Do spellcheck and copyedit—it’s easier than you think to make small errors and typos in your first draft.
  • Add a link to connect with you on AAM’s Museum Junction !

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Where Has Tracy Chapman Been?

Her triumphant performance at the Grammy Awards left fans wondering what she has been doing since she left the music world, and whether she might return.

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Tracy Chapman, in a black button-up shirt and jeans, plays an acoustic guitar on a stage with a microphone and lights on it.

By Ben Sisario and Heather Knight

Ben Sisario reported from New York and Heather Knight from San Francisco

Tracy Chapman’s rare public appearance at the Grammy Awards on Sunday night — where she practically stole the show performing her 1988 song “Fast Car” with the country singer Luke Combs — left many fans wondering why she had largely stepped away from music for more than a decade.

Despite some scattered performances on television and at awards shows, Chapman, 59, has remained almost entirely absent from the music world in recent years, having released her last studio album in 2008 and done her last tour in 2009. Since she first emerged in the late 1980s, she has always been known as a reclusive and private figure.

“Being in the public eye and under the glare of the spotlight was, and it still is, to some extent, uncomfortable for me,” she told The Irish Times in 2015 . “There are some ways by which everything that has happened in my life has prepared me for this career. But I am bit shy.”

The acclaim for her Grammys performance — Taylor Swift could be seen singing along in the crowd — was a sign of how beloved Chapman remains. Combs’s note-for-note cover of “Fast Car” went to No. 2 on Billboard’s pop singles chart last year, and after the Grammys, Chapman’s original began shooting up iTunes’s download chart.

After her debut LP, “Tracy Chapman,” was released in 1988 — and went to No. 1 on the Billboard chart — she released seven more studio albums. Her last, “Our Bright Future,” came out in 2008. Jon Pareles of The New York Times described it as a collection of “morose love songs” as well as “her latest utopian vision of a world without war or greed.”

What has she been up to?

Since then her appearances have been few and far between. She performed at the Kennedy Center Honors in 2012 , playing for the blues guitarist Buddy Guy, who was one of the honorees that year. She turned up at David Letterman’s final shows in 2015, doing “Stand by Me.” And on the eve of the presidential election in 2020, she appeared on “Late Night With Seth Meyers,” performing “Talkin’ Bout a Revolution” from her debut album; after the last notes, she moved aside to reveal a sign behind her saying “vote.”

Last year, as Combs’s version of “Fast Car” became a surprise hit, the tune won song of the year at the Country Music Association Awards, making Chapman the first Black songwriter to win that prize. (She did not appear to accept it.)

A quiet life in San Francisco

Chapman is so private that many San Franciscans were surprised to learn after the Grammys that she lives in their city. She’s not part of the socialite scene or involved in politics, and she seems to mostly avoid major events.

But she can still be seen around town. The owner of a bookstore where she sometimes shops posted on X after her Grammys performance that she was “so down to earth in real life” when spotted buying food for her dog at a local pet store. (The post was later deleted.) Others have observed her standing in line at a popular bakery. Before the pandemic, she served as a judge for a high school scholarship program run by the founders of “Beach Blanket Babylon,” a now-defunct cabaret.

Lee Houskeeper, a public relations executive and music promoter in San Francisco, said he had met Chapman a few times at her studio and rehearsal space. He said she was very nice and that they had chatted about performing artists they both know.

A state assemblyman, Matt Haney, said he’s only seen her once, at a school board meeting in 2018 when he served on that board. She was there to support the school district naming a theater on its property after her friend Sydney Goldstein. It now houses San Francisco’s popular City Arts & Lectures program.

“She didn’t make a big deal of being there,” Haney recalled in an interview. “I don’t think she even came to the mic.”

Could she return?

The Grammys performance instantly became a career highlight for Chapman, and it could well stoke demand for her return to recording and touring. This year she is also nominated for the Songwriters Hall of Fame . If she is inducted — a good bet — that could provide another opportunity for a public appearance.

“There’s always been demand for Tracy Chapman to return to performing,” Rich McLaughlin, the program director at WFUV, a radio station in New York that celebrates songwriters, said in an email. “Whether or not it will increase the chances of her doing so, however, is difficult to predict.”

Chapman’s longtime fans may have their fingers crossed, but they have also learned patience.

“Tracy Chapman is an artist who follows her muse, not market demand,” McLaughlin added. “If she based her decision solely on demand, she’d have returned to touring years ago.”

An earlier version of this article misspelled the surname of a public relations executive and music promoter. He is Lee Houskeeper, not Housekeeper.

An earlier version of this article described incorrectly Tracy Chapman’s Kennedy Center Honors performance in 2012. She performed in tribute to Buddy Guy, not with him.

How we handle corrections

Ben Sisario covers the music industry. He has been writing for The Times since 1998. More about Ben Sisario

Heather Knight is a reporter in San Francisco, leading The Times’s coverage of the Bay Area and Northern California. More about Heather Knight

Highlights From the 66th Grammy Awards

This year’s awards ceremony notched 16.9 million viewers, making it the most-watched edition since 2020..

Taylor Swift’s Big Night: The artist   won her fourth Grammy for album of the year , more than any other artist in the 66-year history of the prize. During her win for best pop vocal album, Swift announced that she would release a new album , “The Tortured Poets Department,” on April 19.

Tracy Chapman Returns: In a major coup for the Grammys , the influential artist who walked away from the spotlight made a grand return , duetting with the country star Luke Combs. Where has she been all this time ?

Joni Mitchell’s First Time: At her first Grammys performance , Mitchell, who largely vanished from the public eye after having an aneurysm nine years ago, performed “Both Sides Now.”

Billy Joel Is Back:  The singer-songwriter debuted “Turn the Lights Back On,”  his first new song in nearly 20 years, at the Grammys.

Sinead O’Connor’s Spirit: In an emotional ode, Annie Lennox performed “Nothing Compares 2 U,” the Irish singer-songwriter’s cover of Prince’s original. At the end of the tribute to the outspoken artist , Lennox proclaimed: “Artists for cease-fire.”

Jay-Z’s Speech:  While accepting the Dr. Dre Global Impact Award, Jay-Z criticized the Grammys  for what he described as its snubs and inconsistencies in giving out honors to Black artists.

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  1. 27 of the Best Professional Bio Examples I've Ever Seen [+ Templates]

    As daunting as writing a professional bio can be, professional bios are crucial when applying for jobs, seeking new clients, or networking. A professional bio also gives the world a brief snapshot of you and your professional ideals. If you're at a loss for how to write a professional bio that packs a punch, I've got you covered.

  2. How To Write a Professional Short Bio (With Examples)

    1. Choose a voice The first step in writing a short bio is deciding on a voice. For our purposes, choosing a voice involves deciding whether you are writing in the first or third person. Writing in the first person means using the words "I" and "me", and writing in the third person means using your name.

  3. Professional Bio Guide: Template and Examples

    2. Your Twitter bio. Even a snappy, 160-character bio can help set you apart. To write a great bio for social media, grab the first two sentences of the bio we just drafted. We've crammed a lot of great info in there: who you are, what you do, who you do it for, how you do it, and what you believe about the work you do.

  4. How to write a company bio + 20 company bio examples

    A company bio is a brief, informative summary of your company's history, present profile, achievements, and mission. It gives potential customers or clients a quick overview of what your business is all about. You can use your business bio on your website and in other marketing materials, such as brochures and business cards.

  5. The Best Short Professional Bios (Examples + Templates)

    To write a short bio you should first make an initial introduction introducing yourself in the first or first person. Your short bio should include your brand, your accomplishments, and your values and goals. Your short bio should be one to three short paragraphs or four to eight sentences long.

  6. How To Write a Professional Bio (With Examples and Templates)

    Discuss your passions and values. Mention your personal interests. 01. Introduce yourself. Begin your bio by stating your first and last name. If you're writing in the third person, these should be the first two words of the paragraph. This makes your name easy for your audience to identify and remember. Your bio is a huge part of your ...

  7. How To Write a Professional Bio in 6 Steps (With Examples)

    Jennifer Herrity Updated July 31, 2023 You might want to use a bio on your resume, company website, portfolio or job application. A bio should quickly explain your most important accomplishments, traits and qualifications during your career development.

  8. How to Write a Short Professional Bio (Templates & Examples)

    Speaker One Sheet 'Meet our Team' or 'About us' page of your employer's website The options listed above are where you can use a short professional bio as it's written. But you can also repurpose or customize your bio for in-person events, such as: As an elevator speech on networking events When someone introduces you as a speaker for an event

  9. How To Write a Business Bio

    1. Don't think too much. 2. Know your worth. 3. Feel free to borrow. 4. Get help. If you could use three words to explain your personality to someone, which words would you use? Maybe all that popped into your head was "I'm a person" or "Need a job." If so, you're in the right place.

  10. Bio

    For example, a bio written in the third person should be written as "Smith is a credit analyst in New York" rather than "I am a credit analyst in New York.". Personal bios for an online profile can be written in the first person to create a more personalized tone. 3. Mention your first and last name.

  11. Standout Professional Bio Examples (And Why You Need One)

    A professional bio is one of the most important pieces of writing you have in your toolkit. What career and business opportunities will yours open up? Effective examples of bios in multiple contexts When crafting a professional bio, be intentional about the content you include and tailor it according to your objectives.

  12. How to Write a Professional Bio That Stands Out (+Templates & Examples)

    July 6, 2023 | Managing Your Business Home Blog How to Write a Professional Bio That Stands Out (with Examples & Templates) For a lot of us, it can feel kind of awkward to talk about ourselves, our accomplishments, and why people should listen to us, hire us, or connect with us.

  13. How to Write a Stand-Out Professional Bio (with Examples)

    A bios length will vary depending on what you're using it for. A résumé bio should be short, just a few sentences, whereas a LinkedIn bio can be up to 2000 characters. Generally, a business bio is expected to be around 300-500 words. Keep it relevant. Your bio needs to be entirely relevant to whatever you're using it for.

  14. How to Write a Company Bio That Connects With Customers

    1. Your company story The story behind your company is one of the things that makes it unique. No two businesses will have the same backstory, so this can help you stand out and connect with readers. Start by noting down the answers to these questions: When was the company started? Who started it? Where was the business started?

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    Here are some essential elements in any professional bio: Getty Images. Your name and professional title. What you do in your current position. Your branding statement. One to two outstanding ...

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    March 20, 2023 HowTo 7 min read The adage "You only have one chance to create a first impression" is certainly familiar to you. The same is true for your business, thus. Your company bio will be the top result when someone searches for you on Google.

  18. How to Write a Winning Corporate Bio

    Creating a corporate bio allows you to summarize your experiences into a succinct, easy-to-read format. Once you write your bio, you can list it on the company website, place it on your LinkedIn or CV, have it designed for distribution, or even make it into a PowerPoint slide for presentations.

  19. How to Write a Short Professional Bio (With Examples and Templates)

    How to Write a Short Professional Bio (With Examples and Templates) By Emily Polner | August 3, 2023 | 1 min read Your professional bio is one of the most important things you'll write about yourself.

  20. How To Write a Bio—Quick Tips and Bio Examples

    Tip #2: Remember your worth. Writing a bio on a site like Twitter, Instagram, or LinkedIn can be daunting because there are already so many fantastic bios (and people!) out there. But don't fall prey to bio comparison. Your story is only yours to tell, and it has value.

  21. How To Write A Killer Executive Bio

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    An executive biography doesn't constitute a resume, which provides a chronological, often bulleted list of your career path, relevant skills, and measurable achievements. Before we get to the tips on writing a compelling executive biography, we're going to provide you with a comprehensive list of the elements needed to create an exciting ...

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    Write an Executive Bio by Following These 9 Steps 1. Start with a Strong Opening To begin an executive bio with a strong opening line, start with a concise, engaging introduction. Mention the executive's name, title, and the company they work for. Template Examples for Opening Line

  24. Writing a Professional Bio

    This tipsheet offers a step-by-step process for writing a bio that will stand out and get your strengths across. 1. Start with the basics. Get the simple things out of the way first: Your name; Your current position; The organization you work for; Whether and how you need to include this information in your bio will depend on where it appears.

  25. Where Has Tracy Chapman Been?

    Lee Houskeeper, a public relations executive and music promoter in San Francisco, said he had met Chapman a few times at her studio and rehearsal space. ... He has been writing for The Times since ...