application letter opening paragraph

How to Write a Cover Letter in 2024 + Examples

After weeks of heavy job search, you’re almost there!

You’ve perfected your resume. 

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.

Now you’re stuck wondering how to write a cover letter ...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

• What’s a cover letter & why it’s important for your job search
• How to write a convincing cover letter that gets you the job (step-by-step!)
• How to perfect your cover letter with the Novoresume free checklist
• What excellent cover letter examples look like

New to cover letter writing? Give our resumes 101 video a watch before diving into the article!

So, let’s get started with the basics!

What is a Cover Letter? (and Why It’s Important)

A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume). 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can spark the HR manager’s interest and get them to read your resume. 

A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

How does a good cover letter look, you might ask. Well, here’s an example:

Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.

If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.

The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:

• Header - Input contact information
• Greeting the hiring manager
• Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
• Second paragraph - Explain why you’re the perfect candidate for the job
• Third paragraph - Explain why you’re a good match for the company
• Formal closing

Or, here’s what this looks like in practice:

How to Write the Perfect Cover Letter (And Get Hired!)

Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step. 

Step #1 - Pick the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, visual template?

You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!

As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.

Step #2 - Start the Cover Letter with a Header

As with a resume, it’s important to start your cover letter with a Contact Information section:

Here, you want to include all essential information, including:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

In certain cases, you might also consider adding:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.

And here’s what you shouldn’t mention in your header:

• Your Full Address 
• Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected].” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.

Step #3 - Greet the Hiring Manager

Once you’ve properly listed your contact information, you need to start writing the cover letter contents.

The first thing to do here is to address the cover letter to the hiring manager .

That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.

No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.

So, how do you find out who’s the hiring manager? There are several ways to do this. 

The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.

So, you do a quick lookup on LinkedIn:

And voila! You have your hiring manager.

Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Here are several other greetings you could use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

Step #4 - Write an Attention-Grabbing Introduction

First impressions matter, especially when it comes to your job search.

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph .

The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..

• Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.

Do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.

So now, let’s make our previous example shine:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.

See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?

Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.

So, let’s get started...

Step #5 - Explain why you’re the perfect person for the job

This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.

Step #6 - Explain why you’re a good fit for the company

Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.

Well, no. You’re not quite there yet.

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

Meaning, you also need to convince the HR manager that you’re really passionate about working with them.

How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.

Then, you need to figure out what you like about the company and turn that into text.

Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.

You’d write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device. 

I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.

What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):

I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.

See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have. 

The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.

Any hiring manager that reads this will see through the fluff.

So, make sure to do a lot of research and come up with good reasons why you're applying.

Step #7 - Wrap up with a call to action

Finally, it’s time to finish up your cover letter and write the conclusion.

In the final paragraph, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
• Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.

And now, let’s turn this into a practical example:

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.

Step #8 - Use the right formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions to a cover letter:

• Best Regards,
• Kind Regards,

And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.

Does your cover letter heading include all essential information?

• Professional email
• Relevant Social Media Profiles

Do you address the right person? I.e. hiring manager in the company / your future direct supervisor

Does your introductory paragraph grab the reader's attention?

• Did you mention 2-3 of your top achievements?
• Did you use numbers and facts to back up your experience?

Do you successfully convey that you’re the right pro for the job?

• Did you identify the core requirements?
• Did you successfully convey how your experiences help you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you finalize the conclusion with a call to action?

Did you use the right formal closure for the cover letter?

5+ Cover Letter Examples

Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).

College Student Cover Letter Example

Middle Management Cover Letter Example

Career Change Cover Letter Example

Management Cover Letter Example

Senior Executive Cover Letter Example

Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .

Next Steps in Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught. 

After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.

...But don’t you worry, we’ve got you covered on that end, too.

If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.

Or, if you’re already an expert, just pick one of our resume templates and get started.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
• A cover letter goes in your job application alongside your resume
• Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
• There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
• Most of the content of your cover letter should be factual , without any fluff or generalizations

At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…

• How to Write a Motivational Letter
• How to Write a Resume with No Work Experience
• Most Common Interview Questions and Answers

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How to Write an Effective Application Letter (Examples)

By Status.net Editorial Team on November 15, 2023 — 9 minutes to read

Your application letter should be a clear reflection of you, your skills, and your aspirations. It’s essential to tailor it to the specific job you’re applying for and showcase how you meet the requirements. Stay with us as we walk you through the tips, tricks, and best practices to make your letter shine. By the end, you’ll have the knowledge and confidence to navigate the job application process with ease.

Step 1. Introduction: Expressing Interest

The opening line.

Your opening line should grab the reader’s attention, briefly introduce yourself, and express your interest in the position. This is your opportunity to make an excellent first impression, so keep it clear and concise. For example, you could start with:

“As an experienced marketing professional, I was thrilled to see the opportunity for a Marketing Manager position at X Company.”

Revealing the Source of Information

Next, it’s important to mention where you found out about the job opening. This helps recruiters understand where their outreach efforts are effective and demonstrates that you’ve done your homework. Reference the specific platform, such as a job board or company website, or mention the person who referred you to the position. Here are a couple of examples:

“I came across this position on LinkedIn and believe my skillset aligns perfectly with the job requirements.” or

“Jane Brown, the Sales Director at your company, suggested I apply for this role, as she believes my experience in customer service is a great fit for the team.”

Step 2. Body: Detailing Qualifications

Pitching your skills.

When writing an application letter, it’s essential to showcase your skills. Start by listing the most relevant ones based on the job description. Be specific and mention how you’ve used these skills in previous projects or work settings. For example:

“As a project manager, I have successfully managed teams of up to 20 members, ensuring timely delivery of projects while maintaining a high level of quality.”

Use bullet points or bold text to make your skills stand out. This way, the reader gets a clear picture of your capabilities.

Referencing Your Experience

After listing your skills, provide details about your work experience. Start with the most recent position and include the name of the company, your job title, and the duration of employment. Focus on the responsibilities that match the job opening. For instance:

“During my tenure at X Corp as a marketing executive, I was responsible for coordinating marketing campaigns, managing social media channels, and conducting market research.”

Don’t forget to mention any relevant internships or volunteer work. This information will help paint a complete picture of your expertise.

Demonstrating Your Achievement

Lastly, highlight your accomplishments and show the potential employer why you’re a perfect fit. Use concrete examples and mention any quantifiable results you’ve achieved. For example:

“At ABC Inc., I initiated a cost-reduction program that saved the company $50,000 within six months.”

You can also mention any awards or recognitions you’ve received for outstanding work. This demonstrates that your contributions have been valued and recognized by others.

Step 3. Concluding Your Letter

Seeking further communication.

By the time you reach the end of your application letter, it’s important to express your desire for further communication with the potential employer. This shows that you’re genuinely interested in the opportunity and eager to continue the conversation. Example:

“I am excited about the prospect of contributing to your company’s goals, and I would appreciate the opportunity to discuss this further with you. Please don’t hesitate to contact me at your earliest convenience. Thank you for considering my application.”

Final Goodbye

After expressing your eagerness, close your letter with a polite and professional farewell, addressing the recipient by name where possible. This is not only courteous, but it also leaves a positive and lasting impression. Example:

“ I look forward to your response and the possibility of working together. Once again, thank you for your time and consideration. Sincerely, [Your Name]”

Proper Letter Ending

The complimentary close.

Start by choosing an appropriate complimentary close for your application letter. This part signifies the end of the main content and should leave a professional impression. Some common examples are “Sincerely,” “Best regards,” or “Yours faithfully.” Keep in mind that it’s best to stay formal, so avoid using casual phrases like “Cheers” or “Take care.”

After the complimentary close, press enter twice to leave a space for your signature. This space provides room for your actual signature if you’re submitting a physical letter. If you’re submitting electronically, this space can act as a visual cue that your letter has reached its end.

While signing an application letter, be sure to include your typed full name. Don’t forget to include your relevant contact information, such as your email address or phone number. This will make it easy for the recipient to get in touch with you if they have any questions or require additional information.

Here’s an example of a proper letter ending for your application letter:

[Space for physical signature, if applicable] Your Full Name [email protected] +1-234-567-8901

Post-Writing: Proofreading and Correcting

After writing your application letter, it’s essential to proofread and correct any errors or inconsistencies. This process will help ensure that you submit a polished and professional document that impresses potential employers.

Correcting Grammar and Punctuation

First, focus on your grammar and punctuation. A well-written letter that follows proper grammar rules is more likely to capture the reader’s attention and convey your message effectively.

• As you’re reading through your letter, keep an eye out for missing or misplaced commas, semicolons, and other punctuation marks.
• Check for sentence fragments or run-on sentences that make your message unclear.
• Look for subject-verb agreement issues, as well as any awkward phrasing or wordiness.
• Ensure consistency in tense and voice throughout the letter.

Checking for Spelling Mistakes

Your next step should be checking for spelling mistakes. Misspelled words can distract the reader and make your application appear less polished.

• Run your text through a spellchecker; most word processing programs have this feature built-in.
• Take the time to read through your letter carefully, word-by-word, to catch any errors the spellchecker may have missed.
• Double-check the spelling of names, addresses, and other specific information to make sure they’re correct.

Examples of Successful Application Letters

When writing an application letter, it’s essential to tailor it to the specific job posting . Check out these examples to help you create a winning letter for different scenarios.

Dear [Hiring Manager],

I’m excited to apply for the Sales Representative position at [Company Name]. With my proven sales record and strong interpersonal skills, I believe I would be a valuable asset to your team.

In my previous role at [Previous Company], I consistently exceeded sales targets and established strong relationships with clients. I’m confident that my experience and passion for sales will contribute to the ongoing success of [Company Name].

Thank you for considering my application. I look forward to discussing my qualifications and how I can contribute to the growth of [Company Name].

Sincerely, [Your Name]

As a creative and skilled Graphic Designer, I am thrilled to apply for the position at [Company Name]. My expertise in Adobe Creative Suite and concept development aligns with the requirements laid out in the job posting.

In my previous role at [Previous Company], I created visually appealing and engaging content for various marketing campaigns. My designs helped increase brand recognition and lead to a 20% increase in social media engagement. I am eager to use my talents and contribute to the visual identity of [Company Name].

I look forward to the opportunity to discuss my skills and portfolio with you. Thank you for considering my application.

Best regards, [Your Name]

As an experienced Office Manager with a strong background in time management and organization, I am eager to apply for the position at [Company Name]. Your commitment to efficiency and supporting your employees is in line with my work values.

During my tenure at [Previous Company], I streamlined scheduling and developed procedures that led to a 30% reduction in office expenses. My proactive approach to problem-solving and ability to create a productive work environment contribute to my effectiveness as an Office Manager.

I am enthusiastic about the opportunity to contribute to the success of [Company Name] by enhancing office operations. Thank you for considering my application.

Frequently Asked Questions

What are the key components of an application letter.

An application letter should include the following key components:

• Contact information: Start by writing your name, address, phone number, and email address.
• Salutation: Address the recipient professionally, using their name when possible.
• Opening paragraph: Introduce yourself and state the position you’re applying for.
• Body paragraphs: Highlight your relevant skills, experience, and accomplishments.
• Closing paragraph: Reiterate your interest in the position, provide your contact information, and thank the reader for considering your application.
• Sign-off: Use a polite closing, such as “Sincerely” or “Best regards,” followed by your name.

Can you provide a step-by-step guide on writing a cover letter?

• Review the job posting and research the company to understand their needs and values.
• Write your contact information at the top of the letter.
• Use a professional salutation and address the recipient by name, if possible.
• Craft an engaging opening paragraph that states the position you’re applying for and how you learned about it.
• Write body paragraphs that showcase your relevant skills, experience, and accomplishments, drawing connections to the requirements mentioned in the job posting.
• In the closing paragraph, restate your interest in the position and thank the reader for their time.
• Sign off with a polite closing and your name, followed by your phone number and email address.

What are some tips for writing an effective application letter?

To write an effective application letter:

• Tailor the content: Focus on the skills and experiences that are most relevant to the specific job posting.
• Use strong action words: Highlight your achievements using action verbs, such as “managed,” “achieved,” or “developed.”
• Proofread for errors: Thoroughly check your letter for spelling and grammatical errors before sending.
• Maintain a professional tone: Write your letter with a confident and respectful tone, avoiding slang or overly casual language.

How do you customize your cover letter for different job positions?

Make sure to modify your application letter to suit the specific job and company you’re applying to. Analyze the job posting to understand the key requirements and skills the employer is looking for. Emphasize how your experiences and abilities address these needs. Research the company to understand their values and culture, and incorporate that knowledge into your letter to show you would be a good fit for their organization.

What are some common cover letter mistakes to avoid?

Some common mistakes to avoid in cover letters include:

• Not customizing your letter for each job or company
• Focusing too much on yourself and not on the needs of the employer
• Including too much information or making the letter too long
• Repeating your resume verbatim without providing more context
• Failing to proofread for spelling and grammatical errors

How can I make my application letter stand out from the competition?

To make your application letter stand out:

• Use a compelling opening to grab the reader’s attention.
• Show enthusiasm for the position and the company.
• Make sure your letter is well-organized and visually appealing, with a professional font and layout.
• Tailor your letter to the specific job and company, focusing on the most relevant skills and experiences.
• Offer examples of your achievements to demonstrate your ability to succeed in the role.
• Proofread your letter to ensure it is error-free and polished.
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What to Include in the Body Section of a Cover Letter

What Is the Body of a Cover Letter?

What to include in each paragraph, first paragraph, middle paragraphs, final paragraph, what else to include in your letter, include keywords.

• Write a Custom Cover Letter
• When You're Emailing a Cover Letter

Short and Sweet is Fine

Aim for natural language, proofread and proofread again.

Writing cover letters is no one’s favorite part of the job search process, and the body of the letter is the hardest part. This is where you try to capture the hiring manager’s attention and emphasize your unique qualifications for the job, without repeating the same exact information you’ve included on your resume.

The body of your cover letter is the section which tells the hiring manager what position you're applying for and why the employer should select you for an interview. You're selling your candidacy to the reader, so it's important to be specific about your qualifications as they relate to the position.

The body of your cover letter should include an explanation of why you're interested in and qualified for the job for which you're applying. These persuasive paragraphs are intended to convince the reader that you're the perfect person for the position.

A successful cover letter will win you an interview, so it's important to be compelling and show the hiring manager that you're a strong candidate. The hiring manager will spend seconds reviewing your letter or email message , which means you don't have much time to connect with the employer and make a positive impact.

The first paragraph of your letter should include information on why you're writing. Mention the position you're applying for and where you saw the listing. Include the name of a contact or reference, if you have one.

The next section of your cover letter should describe what you have to offer the employer. Make strong connections between your qualifications and the position requirements. Mention specifically how your skills and experience match the job you're applying for. Use several shorter paragraphs or a bulleted list of your qualifications rather than one large block of text. This will make it easy for the reader to quickly scan and absorb this important information.

Conclude your cover letter by thanking the employer for considering you for the position. Include information on how you will follow up if you have the contact information for the hiring manager to do so.

The rest of letter is important, too. You will need to include your contact information, which is listed at the top of a written letter or below your signature in an email cover letter.

Your letter also needs to include a professional greeting, a professional closing, and your signature. You will sign your name on a printed cover letter. If you upload or email your cover letter, your signature will be your typed name.

This is especially important if you’re submitting your cover letter and resume to an online listing. To get past the applicant tracking system and to a real human being, your cover letter will need to contain the right keywords. To find these, scan the job listing for keywords related to the skills and qualifications required.

Write a Custom Cover Letter Every Time

It’s fine to begin with a cover letter template , but you’ll want to customize your cover letter to each role. Include details like how you found out about the job, why you’re particularly interested in the role, and why your experience, skills, and qualifications make you the perfect candidate.

Here is an example of a cover letter. Download the cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Custom Cover Letter Sample (Text Version)

Jasmine Applicant  123 Main Street  Anytown, CA 12345  555-555-5555  jasmine.applicant@email.com

September 1, 2018

Michael Lee  Director, Human Resources  Calico Corner  123 Business Rd.  Business City, NY 54321

Dear Mr. Lee,

I am writing to apply for the store manager training program as posted on the careers page of Calico Corner’s website. I was excited to see this opening because I enjoy shopping at your stores and I have experience in retail management.

After reading the requirements, I believe I would be an excellent fit for the management position. I’ve spent the past three years as an assistant manager of a small convenience store, while finishing my bachelor’s degree. This job has given me the opportunity to manage employees as well as work with the general public. In addition, I have a background in textiles and recently graduated with a Bachelor of Fine Arts from Western State University, with a minor in business and marketing. 

I’ve included my resume so you may review my education and work experience in addition to the skills I’ve gained, such as customer service, employee management, communication, social media marketing, and design.

If you have any questions or wish to know more about my qualifications, please do not hesitate to contact me. My cell phone number is 555-555-5555 and my email is jasmine.applicant@email.com.

I look forward to hearing from you about this exciting position.

Jasmine Applicant

When You're Emailing a Cover Letter

If you're emailing a cover letter , list your contact information after your typed name instead of at the top of the letter.

Don’t feel the need to go on and on. Three well-written paragraphs that highlight your experience and make your case are better than a lengthy letter that no one will read.

While resumes are necessarily a bit more to the point, you’re trying to woo the hiring manager, and that means letting your natural charm and enthusiasm shine through. Think about what would make you sit up and take notice if you were reading this cover letter. What would inspire you to call you in for an interview?

It can never be said enough, have a trusted friend proofread your cover letter before you send it along. Even professional editors miss mistakes in their own writing. Get a second set of eyeballs on your cover letter before you hit send or upload. 

• Career Blog

Solicited Application Letters: Writing an Effective Letter

Solicited Application Letters are written in response to a job advertisement or a vacancy announcement. This is a common way of applying for jobs, especially when applying through job search websites or company career portals. In this article, we will focus on how to write an effective Solicited Application Letter that will help you increase your chances of landing a job.

Definition of Solicited Application Letters

Solicited Application Letters are also known as cover letters or job application letters. These are documents that are sent with your resume to introduce yourself and explain the reasons why you are a good fit for the position you are applying for.  They are called “solicited” because you are submitting an application in response to a specific job posting or advertisement.

Importance of Writing an Effective Letter

The main purpose of a Solicited Application Letter is to convince the employer that you are the right candidate for the job. Writing an effective letter is crucial because it gives you an opportunity to make a good first impression and stand out from other applicants. An effective Solicited Application Letter should be tailored to the job requirements, highlight your skills and experience, and demonstrate your enthusiasm for the job.

Writing an effective Solicited Application Letter is essential when applying for jobs. It can be the key to getting your foot in the door and securing an interview. Follow these tips to write a winning letter and increase your chances of landing your dream job.

Understanding the Job Description

When it comes to writing an effective solicited application letter, the first and most crucial step is to gain a clear understanding of the job description. This involves analyzing the job requirements and researching the company to tailor your letter to their specific needs.

Analyzing the Job Requirements

Analyzing the job requirements means going beyond just reading the job title and basic duties. It requires a thorough understanding of the skills, experience, and qualifications the employer is looking for. Take note of any specific qualifications or certifications required, as well as any desired soft skills like communication or teamwork ability.

Once you have a clear understanding of the job requirements, you can use this information to highlight your most relevant skills and experience in your application letter. This will show the employer that you have what it takes to excel in the role and set you apart from other candidates.

Researching the Company

In addition to understanding the job requirements, it’s important to research the company you’re applying to. This shows that you’re genuinely interested in the role and have taken the time to learn about the company and its values. Start by browsing the company’s website, social media pages, and any recent news articles about the company.

Focus on their mission, values, and culture, and think about how you can align your skills and experience with their goals. If the company has any current projects or initiatives, mention them in your application letter and explain how you could contribute to their success.

Understanding the job description and researching the company is essential for writing an effective solicited application letter. By tailoring your letter to the employer’s specific needs and demonstrating your interest in the company, you’ll have a better chance of standing out and landing your dream job.

Crafting a Compelling Opening Paragraph

An effective solicited application letter begins with a compelling opening paragraph that immediately captures the reader’s attention. This opening paragraph serves as your chance to make a good first impression and set the tone for the rest of your letter. A strong opening can compel the hiring manager to read on, while a weak one can lead to your application being overlooked.

Making a Good First Impression

Your opening paragraph needs to be interesting, engaging, and impactful. You want to start with a hook that draws the reader in and makes them want to keep reading. This might be a statement that highlights your skills or experience, a personal anecdote that relates to the job, or a powerful quote that sets the tone. Whatever approach you take, it should be tailored to the company and position you’re applying to.

Beyond being interesting, your opening paragraph also needs to be well-written and professional. This means using correct grammar, punctuation, and spelling, as well as avoiding slang or overly casual language. Remember, you want to convey that you’re a serious candidate who takes the application process seriously.

Avoiding Common Opening Mistakes

Along with crafting a great opening, it’s also important to avoid some common mistakes that can weaken your application. One of the biggest mistakes is starting off with a generic or vague statement, such as “I am writing to express my interest in the open position.” This type of opening does little to capture the reader’s attention or differentiate you from other applicants.

Another mistake is being too self-promotional or boastful in your opening, such as saying “I am the best candidate for the job.” While it’s important to highlight your strengths, it’s also important to remain humble and let your qualifications speak for themselves.

Finally, avoid opening paragraphs that are too long or rambling. Remember that the hiring manager likely has many applications to review, so you want to be concise and get to the point quickly. Aim for a paragraph that is no more than five sentences and effectively communicates your interest in the position and qualifications.

By crafting a compelling opening paragraph that makes a good first impression and avoiding common mistakes, you can increase your chances of catching the hiring manager’s attention and moving on to the next stage of the application process.

Highlighting Relevant Skills and Qualifications

One of the most important parts of a solicited application letter is showcasing your relevant skills and qualifications. This helps the employer quickly see how you match their needs and requirements. But it’s not just about listing your qualifications; it’s also important to highlight your experience and accomplishments.

Showcasing Experience and Accomplishments

Employers want to know what you have done in the past that makes you a good fit for their job. This is where highlighting your experience and accomplishments can make a big difference. Instead of just stating your job title and responsibilities, think about what you have achieved in each role.

For instance, instead of saying “Managed social media accounts”, you could say “Increased social media engagement by 50% through targeted content and strategic advertising campaigns”. This not only shows your experience, but also highlights your accomplishments and how you can bring value to the company.

Aligning Your Experience with the Job Requirements

When highlighting your experience and accomplishments, it’s important to align them with the job requirements. This means taking the time to understand what the employer is looking for and tailoring your application letter to match those needs.

To do this, carefully read the job posting and identify the key skills and qualifications they are looking for. Then, use specific examples from your past experience to show how you meet those requirements.

For instance, if the job posting emphasizes the need for strong communication skills, highlight your experience in public speaking or your success in leading a team through a difficult project. This shows the employer that you not only have the required skills, but also understand their importance in the job.

Showcasing your relevant skills, experience, and accomplishments is crucial in a solicited application letter. By aligning your experience with the job requirements, you can demonstrate your value to the employer and increase your chances of landing an interview.

Articulating Your Value Proposition

One of the most critical components of a solicited application letter is to communicate your value proposition effectively. A value proposition is the unique value that you bring to the table as a candidate, which should set you apart from the competition.

When it comes to communicating your unique selling points, it is essential to keep in mind that your letter should be tailored to the job description and the company’s needs. You may have several talents and qualifications, but it’s necessary to highlight the ones that are most relevant to the position.

To begin with, it’s important to do your research about the company and the role. Review the job posting and the company’s website, paying particular attention to the requirements and the company’s mission and values. This information can provide valuable insights into the types of skills and qualities that the company is looking for in its employees.

Once you have a good understanding of the role and what the company is looking for, you can start articulating your value proposition. Here are some tips to help you get started:

Focus on results: Instead of just listing your skills, focus on the results you’ve achieved. For example, instead of saying that you have excellent communication skills, provide an example of where you have communicated effectively, improving overall team performance.

Communicate your passion: Hiring managers often want to know that you are genuinely interested in the company and the job. Highlight your passion for the industry or the role and demonstrate how your enthusiasm translates into your work.

Show your problem-solving skills: Companies are always looking for employees who are great problem-solvers. Provide examples that demonstrate how you have solved problems in the past, showcasing your skills and experience in tackling complex issues.

Highlight your unique skills: Identify the skills, qualities, and experiences that set you apart from your competition. These unique selling points may include your specific knowledge of the industry, your certifications, or your ability to apply a unique perspective to problem-solving.

The goal is to use your value proposition to demonstrate the value that you can bring to the role. It’s essential to show the hiring manager how you can make a meaningful impact on the company and the team. By following these tips and using specific examples from your experience, you can articulate your value proposition effectively, making a compelling case for your candidacy.

Tailoring the Letter to the Specific Job

When writing a solicited application letter, it is important to customize it to the specific company and position you are applying for. This shows that you have done your research and are truly interested in the job.

To customize your letter, start by researching the company. Look at their website, their LinkedIn page, and any other resources that might give you an idea of their culture and values. Then, find a connection between those values and your own experience, skills, and achievements. This will show the employer that you understand their needs and are a good fit for the position.

Next, review the job description and make note of any keywords or phrases that stand out. These might include specific skills, certifications, or experiences that are required or preferred. Use these keywords in your letter to show that you have the qualifications they are looking for.

For example, if the job description mentions experience in project management, be sure to highlight your experience in managing complex projects. If the job requires a certain certification, mention that you have obtained it. By using these keywords, you show that you are not just sending a generic letter, but one that specifically addresses the needs of the job.

When customizing your letter, remember to keep it professional and concise. Don’t go into too much detail about your personal life or unrelated experiences. Stick to the relevant qualifications that make you a strong candidate for the position.

Customizing your letter shows that you are invested in the job and have taken the time to research and understand the company and position. This can set you apart from other applicants and increase your chances of getting an interview. Remember to use keywords from the job description and highlight your relevant experience and skills to create an effective solicited application letter.

Writing an Engaging Body Paragraph

One of the most crucial parts of a solicited application letter is the body paragraph. This is where you can showcase your understanding of the company culture and describe how you fit into the company’s goals.

When writing your application letter’s body paragraph, it is essential to research the company thoroughly. This includes reviewing the company’s values, mission statement, and social media to gain further insight into their overall culture. Once you have a solid understanding of the company’s personality, you can tailor your language to align with their communication style.

However, understanding the company culture is not enough. You need to demonstrate how you would fit into the company’s goals. One way to do this is to relate your skills and experiences to the company’s current challenges. You can highlight your problem-solving skills and provide concrete examples of how you have achieved similar goals in your previous experience.

Another way to describe how you fit into the company’s goals is by discussing your long-term career objectives. Suppose the company’s goals resonate with your passions and career trajectory. In that case, you can express your desire to grow with the company and contribute to their success in the future.

Additionally, you can share what excites you about the company’s mission and how working for the organization aligns with your core values. By doing so, you can communicate your genuine interest in the company and the industry.

Writing an engaging body paragraph in a solicited application letter requires research, strategic language, and a personalized approach. A well-crafted body paragraph can demonstrate your understanding of the company culture and how you fit into their goals, leading to a more effective application.

Overcoming Weaknesses or Gaps in Experience

During the job application process, it’s common for applicants to encounter weaknesses or gaps in their experience or resume that may hinder their chances of getting the job they desire. It’s important to be proactive and address these challenges effectively to increase your chances of success.

Addressing Challenges in Your Background or Resume

One of the first steps in addressing any challenges in your background or resume is to identify them. Take an honest look at your qualifications and work experience, and try to anticipate any possible objections that a potential employer might have. For example, if you don’t have a required certification, or if you have a gap in employment, be prepared to address these issues in your application.

Once you’ve identified any potential challenges, it’s important to be honest about them in your application. Don’t try to hide or downplay your weaknesses or gaps in experience. Instead, acknowledge them and provide solutions for overcoming them.

Providing Solutions to These Challenges

When addressing weaknesses or gaps in your experience or resume, it’s important to be proactive and provide potential solutions to any issues. Here are some strategies to consider:

Highlight transferable skills.  If you lack experience in a particular area, focus on transferable skills that you possess that are relevant to the job you’re applying for. For example, if you’re applying for a marketing position but lack direct marketing experience, highlight skills like communication, creativity, and analytical thinking that are relevant to the role.

Seek out training or education opportunities.  If you lack a required certification or degree, consider seeking out opportunities to complete the necessary training or education. You may need to invest time or money into this, but it can pay off in the long run by making you a more competitive candidate.

Volunteer or intern.  If you have a gap in employment, consider volunteering or interning to gain experience and fill the gap. This can demonstrate your commitment and work ethic to potential employers, and can also provide valuable experience that can help you in your future career.

Address any concerns head-on.  If you anticipate that an employer may have concerns about a particular issue in your background or resume, be proactive and address it directly in your application. For example, if you were let go from a previous job, provide context and explain what you learned from the experience.

By being proactive and providing solutions for any weaknesses or gaps in your experience or resume, you can increase your chances of success in the job application process. With a thoughtful and strategic approach, you can overcome any challenges and demonstrate your value as a candidate.

Crafting an Effective Closing Paragraph

A strong closing paragraph can leave a lasting impression on your potential employer. To maximize your chances of success, you should express enthusiasm and interest in the role, while also providing your contact information and requesting follow-up.

Expressing Enthusiasm and Interest in the Role

Before wrapping up your solicited application letter, take the time to reiterate your enthusiasm and genuine interest in the role. Highlight your qualifications and how they align with the job requirements. Be specific about the skills and experience you have to offer, and how they can benefit the organization.

Use positive, welcoming language to convey your eagerness. For example, you might say: “I am excited about the opportunity to join the team and contribute my skills and experience to the organization’s mission. I have been following the company’s growth and am impressed by its commitment to innovation and excellence.”

By expressing genuine interest and enthusiasm for the role and the company, you can leave a positive impression on the reader and increase your chances of being invited for an interview.

Providing Contact Information and Request for Follow-up

Your closing paragraph should include your contact information, such as your phone number and email address. Make it easy for the employer to get in touch with you by providing clear and accurate contact details.

In addition, consider including a request for follow-up. Express your interest in hearing back from the employer, and suggest a timeline for a potential response. For example, you might say: “I would be grateful for the opportunity to discuss my qualifications further in an interview at your convenience. I will follow up with you next week to see if there is any other information I can provide, or to arrange for an interview.”

By taking the initiative to request follow-up, you demonstrate your eagerness and initiative. You also give the employer a clear sense of what to expect and when, which can help move the process forward smoothly.

Reviewing and Editing the Letter

One of the most critical steps in writing an effective solicited application letter is reviewing and editing it to ensure that it is error-free and meets the employer’s requirements. Below are two essential steps you need to take to improve your letter’s chances of making a positive impact on the employer.

Checking for Spelling and Grammar Errors

One of the biggest reasons why solicited application letters fail to make the cut is because of spelling and grammar mistakes. Nothing can turn off a potential employer faster than a sloppily written letter filled with errors. Therefore, check your letter several times to ensure that it is free of spelling and grammar mistakes.

Here are some tips to help you check for spelling and grammar errors:

• Read through your letter slowly and use a spell-checker to identify any misspelled words.
• Ensure that your punctuations, such as commas and periods, are appropriately placed.
• Read your letter again backwards to check for spelling errors.
• Print out your letter and read it aloud to yourself.

By taking the time to check for spelling and grammar errors, you demonstrate your attention to detail, which is a quality that employers value.

Getting Feedback from a Trusted Source

After you have checked your letter for language errors, you should seek feedback from a trusted source. A trusted source can help you identify and correct any weaknesses in your letter and improve its organization and wording.

Here are some guidelines to find a trusted source for feedback:

• Choose someone who is knowledgeable in the field or industry you are applying for.
• Look for someone who has experience with solicited application letters and can give constructive feedback.
• Avoid individuals who may sugarcoat their feedback or may be too harsh.

When presenting your letter for feedback, it is best to be open-minded and receptive to criticism. Remember, the goal is to improve your letter’s chances of standing out to the employer. Therefore, take note of any feedback you receive and revise your letter accordingly.

Reviewing and editing your solicited application letter is a crucial part of the job application process. By checking for spelling and grammar errors and seeking feedback from a trusted source, you can increase the likelihood of your letter making a positive impact on a potential employer.

Example of Solicited Application Letter

When it comes to applying for a specific position, it’s important to make sure that your application letter is tailored to the job and company you’re applying to. To help you get an idea of what this kind of letter looks like in action, let’s take a look at a sample solicited application letter for a marketing position:

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