Brilliantio

How to Start Content Writing (For Beginners)

By: Author Paul Jenkins

Posted on Published: September 26, 2021  - Last updated: December 6, 2021

Categories Writing

Are you ready to make content writing your full-time job? To become a professional writer? If so, there are a few steps that will help you succeed. Whether it’s your first time writing content or you want to take your skills to the next level. This article is an insider guide on how to start content writing and become a successful content writer.

What Is Content Writing

Content writing is a profession that requires certain skills. Not just writing skill!

Content writers must be able to research various topics and perhaps even interview several people on a topic to find out the most important points.

Even before they start outlining, drafting, and writing.

If you’re running your own website, you may also need to learn SEO (search engine optimization), topic research, and on-page optimization. Plus some WordPress skills!

Content writing is a fundamental part of digital marketing, therefore acquiring the skill can help foster a career in marketing.

You don’t learn these things overnight! Becoming a web content writer is hard work, but very rewarding!

Types of Content Writing

There are many different types of content writing, such as:

  • writing content for websites
  • writing content for newspapers and magazines
  • writing content for online marketing
  • writing content for public relations (PR)
  • SEO writing

There are many different subjects that a good content writer could write about.

For example, it could be recipes or travel guides. Or spirituality and philosophy.

Often, though, content writers tend to specialize in areas in which either they have prior experience or ones in which they develop expertise over time.

Writing SEO articles is a special type of content writing because SEO content writers need to know how keywords work so that the articles can be optimized for the search engines.

Examples of Good Content

It’s a good idea to look at excellent examples of website content online first.

For example, you could search Google for successful content writers and then find their work on various websites. That way, you can look at some of the different types of content writing and content marketing, as well as examples of the best content that’s been written.

The Working Time of a Content Writer

Content writers spend their time in different ways.

They may spend time researching a particular topic, interviewing different people to gather information, and then writing the content when they feel they’ve enough information.

Online research plays a huge role.

The content writer can then spend time editing and rewriting the material to make sure it’s as good as it can be.

Creativity and Content Writing

Although content writing is largely about formulating a topic, researching, and creating outlines to structure the content, there’s also a considerable creative component to this work.

While it’s possible to dig into the more technical aspects of content writing, such as research and editing, the content writer must also develop creative ideas and present them clearly and concisely.

A content writer can even be tasked with presenting a new perspective on a topic, showing how it works and how it can be better understood and used.

You also need to be able to write creatively to develop a story or something that’s compelling.

In content writing, you need to be able to look at a topic from a different perspective. The job of a content writer is to put themselves in the reader’s perspective and ask, “What if it were such and such?” This can be a difficult skill to learn, but a content writer must’ve some creative ability to be successful.

Content writing is a profession that depends on putting one’s thoughts and ideas into words in a way that the reader can understand. In this way, content writing can’t only be a lot of fun, but also a good income for those who do it well.

Content Strategy vs Content Writing

Content strategy is the art and craft of planning, organizing and publishing content. Thus, it encompasses both content creation and content marketing.

Content strategies are developed for different purposes. Some content strategies are created to help websites rank better in search engines. This is to attract more customers. Other content strategies aim to attract customers by engaging with them through content. This type of content strategy aims more to involve customers in the content creation process so that they’re engaged with the company.

It’s not limited to websites or social media marketing but is also an important part of advertising.

Content strategy is about understanding what you want your content to achieve and how you can use it to achieve it.

Content writing is part of content strategy.

Effective Content Writing

It’s important to write content in a way that’s effective.

This means that your copy needs to be written in a way that serves the purpose of the content.

For example, if you’re writing an article on your website to help readers in the kitchen, you need to make sure that you focus on teaching them how to make and use things in the kitchen!

When you’re writing about kitchens, you don’t want to write about something that the reader may not have wanted to know about. If you focus, your readers will be more likely to stay on your website to read more articles.

You need to learn to write clearly so that your readers understand what you’re writing about.

You also need to make sure that you use the right writing style for your audience so that they understand what you’re trying to say, and resonate with the content.

If you don’t make your content focused and clear, your audience won’t enjoy reading it and won’t learn anything.

Freelance Writing Niches

As a rule, it’s a good idea to specialize in niches as a freelance content writer. This means that you specialize in areas where you know your stuff or have a lot of experience to share.

By sharing this knowledge, you help others learn more about the things that interest them.

When you have clear niches, it’s usually easy to get more work. People see that you’re an expert in your field and hire you because they assume you know what you’re talking about.

They also find you more easily online, where they can consult your resume, work samples, and other information.

Having niches also makes writing articles much easier and faster!

Remember that certain niches pay more money for content writers than others. For example, writing SEO articles, medical newsletters, or articles for the legal industry, provided you have the necessary qualifications and expertise.

Writing Mindset

It’s a good idea to cultivate a consistent and helpful mindset as a writer.

This is important because it allows you to approach writing assignments with a certain amount of composure.

Writing daily is a helpful way to approach things. This allows the writer to write something every day, even if it’s just a few sentences, and then edit and rewrite it. It helps the writer develop his/her content writing skill.

A good attitude is also important.

No matter what your experience as a writer, it’s important to remember that no one is perfect and that you can always learn.

If you don’t have any experience as a writer, don’t worry. No one knows everything about writing when they start out. Most experienced writers will tell you that they’re still learning something new every day.

If you want to write for a living, you need to realize that writing is a business, and it’s important to approach the work with the right attitude. That doesn’t mean all work and no play!

If you’re working, you’ll probably be sitting at the computer for hours, but that doesn’t mean you can’t have fun.

Learning to write can be an exciting adventure. It’s fun to see your first articles published, whether it’s on a blog or in an online magazine.

Even if you’ve been writing for a while, it’s fun to see your earnings grow. It’s not easy to get money and work. So when you’re successful, you’ve to appreciate it. That’s part of the business of being a writer.

The benefits of writing every day include the following:

  • You can work on a regular schedule, so you can plan your life around your writing.
  • You can write a specific workload every day.
  • You’ll have a regular number of articles with which to build a portfolio.
  • You’ll have a regular number of articles that you can submit to online magazines and other publications. This will help you build a good reputation.

Know What to Write

When you set out to write a text, it’s important that you know what you want to write. In this respect, content writing is very different from writing fiction, for example.

When you’re writing content, you need to know what your message is and how you want to present it.

So before you start writing, you need to do some research and ask yourself some questions.

  • What’s the topic?
  • How will you approach the topic?
  • How will you structure the article?
  • Where will you publish the article?
  • How exactly do you want to be in the article?
  • How will you format the article?

These questions and the decisions you make will help you write high-quality content.

Stick to the Point

You may be tempted to write about something other than the subject of a particular article or content job, but you need to learn to focus on your message and stay on point.

This is a crucial part of being a content writer. You need to find a way to stay focused on the topic you’ve been assigned, and you also need to keep your audience engaged.

You need to keep your content clear and concise. Only talk about what’s relevant to the article!

The best way to do this is to figure out the main topic of the article and use it as a guide throughout the writing process.

  • Focus on the main topic of the article.
  • What do you want to achieve with the article?
  • What’s the main argument of the article?
  • What’s the main reason someone wants to read the article (the “search intent”)?

This is easier if you have a clear topic and audience.

If you know what you want to say and who you’re addressing, you can approach the topic from different angles, but you’ll still be able to get to the heart of your text.

Provide Value

Writing valuable content means that

a) the text is valuable to the audience, and b) it’s useful to the company for whom you are writing (which might be your own).

Content writing is a valuable business, and if you learn how to create valuable content, you’ll be able to make a good income from it.

When you think about what you’re sharing with your audience, make sure you’re giving them the information they can use.

For example, if you’re writing about how to bake the perfect apple pie, make sure you provide information about what ingredients are needed, how to mix them together, how to bake the pie, etc.

You need to make sure that your readers can use the information you give them. You’re not doing anyone a favor by giving them the information they can’t use!

Don’t Choose Random Topics

You might think that a website content writer will sit down and pick a topic out of a hat. Nothing could be further from the truth!

Each topic is chosen with a clear goal in mind.

Whether it’s to get more organic search traffic to a website, with SEO writing to get backlinks that improve SEO rankings, to generate leads for a company’s products or services, to promote a company’s products or services, or to drive traffic to a company’s landing page.

It can also be about increasing leads for a business, establishing a new brand name, making people aware of the brand, or selling a product.

It can also be about getting people to sign up for a mailing list or download a free eBook.

You get the point. Each topic is chosen with a specific goal in mind.

It’s important to be aware of this because it’ll help you write more effectively.

Pay Attention to Keywords

Even if as a writer you get an assignment where the keyword research is already done for you, it’s still important to think about the keywords when writing a content piece.

If you don’t include the keywords in the article, the article isn’t technically optimized for the keyword and someone searching for that keyword may not find the article even if your article is the best answer to their question.

Keywords help you structure your article and focus on the main topic.

For example, if you’re writing an article about how to make a perfect organic smoothie, you will need to know what’re the most important keywords for this article.

Don’t Keyword Stuff

You need to avoid the so-called ‘keyword stuffing’ in your work.

Keyword stuffing is when you don’t focus on the topic of the content piece, but try to pack in as many keywords as possible.

Content writing is all about creating the best content possible. If you try to cram keywords into an article without structuring it thematically, you’re doing yourself (and your client and readers) a disservice.

You should only use keywords when they naturally fit the topic. For example, if you’re writing about organic smoothies, make sure you use words like “organic” and “smoothie.”

Match Search Intent

The best way to meet search intent is to really understand what the person searching for the keyword is trying to find. Think about how and why they searched for the keyword.

In other words:

  • Why are they searching for the keyword?
  • What do they want to accomplish with the information?
  • What’ll they do with the information after they read it?

Your goal as a content creator should be to provide the most comprehensive and helpful answer to the search query.

Get to the Point

As a rule, it’s a good idea to avoid long, wordy introductions.

Get straight to the point.

The same advice applies to paragraphs. Keep them short and to the point.

Because your main goal is to give your audience the information they’re looking for, and you don’t want to tell them over much. Whether they match a buyer persona or are simply looking for information.

Your job is to get right to the heart of the matter.

Write only the words that are necessary to get your message across!

Sometimes it can be a really good idea to tell a story in an article.

However, if you do this, you should make sure that you tell the story in a way that serves the purpose you want to achieve.

For example, if you’re writing about the organic smoothie mentioned above, you could also tell a story about how you learned about the health benefits of smoothies.

Efficient Research

Efficient research is at the heart of any good writing. You need to find a way to research in such a way that you don’t get bogged down in details.

Avoid rabbit holes!

Remember, you only have a limited amount of time to write your content, so you need to be able to research quickly and effectively.

The best way to do this is to use a combination of online and offline tools.

  • Start with free sources like Wikipedia. Find the best sources of information on the topic.
  • Use crowdsourcing websites like Quora to ask experts about the topic.
  • Use Google to refine your search for information.
  • Use tools like Answer the Public to find out what questions people are really asking.
  • Tools like SEMRush can help you find out what keywords people are searching for.

Don’t ignore personal experience and experiments.

Let’s say you’re writing about boomerangs and you want to know how to throw them most effectively and efficiently.

The best way to do your research might be to start throwing boomerangs yourself!

In other words, go out and buy a boomerang and use it for several weeks.

This way you’ll get a good understanding of how the boomerang moves through the air and what’s an effective and what’s an ineffective boomerang throw.

You can develop a much better understanding of what you want to write about, and some fun stories, that will make it much easier to write a quality article.

Avoid Plagiarism

It’s critical to be clear about what plagiarism is.

Plagiarism is when you copy another person’s work and pass it off as your own.

When writing content for clients, you need to make sure that you never plagiarize someone else’s work or ideas.

Back up your work with your own research and opinion.

If you take the example above – the boomerang – you could simply copy and paste the information you find on the Internet about boomerangs into your content.

That would be plagiarism.

It’s important that you build on your research, expand it, and improve it. Never simply copy and paste information from other sources.

Cite your sources properly. Either with direct links in the body text or with a list of sources.

If you use a quote from a book or article, put it in quotation marks.

Understand Fair Use

Fair use means that you use copyrighted material without the author’s permission, but only for a limited and “reasonable” purpose, and that you use only as much of the copyrighted material as is necessary for your purpose, and that you credit the source of the material.

You use a copyrighted work for a limited and “transformative” purpose.

The copyright owner can still sue you if you use content without permission, but if you use it according to the rules of fair use, you aren’t technically in violation of copyright.

Mastering Opening Lines

Opening lines are very important when writing content. Whether it’s the beginning of a text or the beginning of a story, the opening is what draws your audience in.

It’s your way of grabbing the reader’s attention and enticing them to read the whole story.

Opening lines can pique the curiosity and interest of your readers and/or customers.

You make them wonder, “What’s going on here? I want to find out.”

That’s why you should avoid clunky, boring, and tedious opening sentences.

Remember that you want your text to grab the attention of your target audience and captivate them.

For example, if you’re writing a testimonial, you could start with a bold statement like “This product has changed my life”.

You can start with a question or a statistic or fact.

The most important thing is that you grab the reader’s attention. The first words – together with its headline – are the most important part of your article.

You can write captivating content, but if you don’t manage to grab the reader’s attention with the first line, they won’t read to the end of the first paragraph.

Imagine writing an article about how to throw a boomerang.

You could write:

“The best way to throw a boomerang isn’t to throw the boomerang.”

This is a snappy, creative, and interesting opening line. You can use it to grab the reader’s attention and get them excited about the article.

Get Great at Outlining

The more content you write, the better you’ll get at creating an outline quickly.

You’ll reach a point where you’re able to write a full article in a few minutes.

That doesn’t mean you’ll be able to write a great article in a few minutes, but you’ll be able to formulate the outline of an article in a few minutes.

It means that you’ll know all the important points of the article and you’ll be able to write those points down quickly.

The reason why you should write your outline quickly is that you want to make sure that you get to the heart of your ideas and concepts quickly.

In my opinion, there’s nothing better than mind mapping to quickly and easily outline your ideas and concepts and then flesh them out into a full text.

The advantage of a mind map is that you can easily see how all the ideas and concepts relate to each other.

This way you can make sure you cover all the areas and provide the most benefit to your readers.

You should always write the title in the middle of the mind map. Then you should write down the most important points and arrange them around the title.

Once I’ve outlined and restructured the article in the mind map, I export it as markdown and take it into my favorite text editor. With markdown, all the branches and sub-branches of the mind map appear as headings in the text.

Write…a LOT

When you start writing content, guess what? You actually have to write!

A lot of it.

I’d recommend at least a thousand words a day, but that’s only for beginners. If you’re a veteran, I’d recommend at least two thousand words a day.

Part of that’s making a schedule for yourself and committing to putting in the hours.

Personally, I write at least 4,000 words a day. It’s a discipline.

The more you write, the better you get.

It’s not always easy. It’s not always fun.

But it’s necessary.

You’ll get better.

You’ll become faster.

You’ll get better at developing ideas.

You’ll get better at organizing your ideas.

You’ll get better at writing.

You’ll get better at writing complete content.

Over time, your skills will improve.

So don’t give up after one, two, or three posts.

Keep writing.

And keep improving.

Have a Writing Den

Having your own place to write will help you get ready to write. If you get up, go to a specific area, and start writing, it’ll be much more effective than if you write in the same area where you do all your other tasks.

When you get up and go to a specific area, you can concentrate better. It makes you more productive.

It makes you a better professional content writer.

You can create your own space in different ways. You could set up a home office. You could set aside a room in your house for that purpose. You could set up a special room in one part of your house.

The most important thing is that you create a space specifically for writing.

This will help you start writing, get in the writing mood, and get the most done.

Time Management and Tracking

Since I use a Mac, the wonderful Session app is very useful for keeping track of time and remembering to take breaks.

However, there are many ways to track how much time you spend writing and how much time you spend on each article or piece of content.

If you get your time management right, you can become more efficient.

I recommend the Pomodoro Technique, where you work for 25 minutes and then take a 5-minute break.

First, try to write for 25 minutes at a time and then take a break.

Then increase the time you write.

Then extend the break time.

Remember that writing is only part of the job. You usually need to allow time for other tasks as well, such as research, editing, and formatting.

Master a Variety of Writing Styles

If you’re freelancing, it’s helpful to develop different writing styles that fit the tone and style of the publication you’re working for.

This will also help you build an impressive writing portfolio.

For example, if you’re writing a business-related blog post, you’ll need to develop a slightly different writing style than if you’re writing an article for a lifestyle magazine.

Each of these publications has a different target market.

Therefore, the tone of the article will be different, as will the way the article is structured.

Freelance writers who work with a variety of publications and learn to develop a unique writing style for each publication are more valuable to a variety of clients.

In my blog, I use a light, modern, and sometimes humorous tone.

In some of my assignments, I use a formal, academic style.

On some other assignments, I use a playful style.

You shouldn’t use the same writing style for all your projects.

You should make sure you use the style that best suits your audience.

Compelling Content Using the Right Words

As you progress with content writing, you’ll start to acquire knowledge about copywriting.

Although content writing is different than copywriting, it can be helpful to incorporate a little copywriting into your content. This way, you’ll create more compelling writing.

For example, you could use a headline that’s identical to the headline of a direct response ad. Or you could use a call to action that would appear in a direct response ad. Or you could create a list that’s in the style of a direct response ad.

You don’t have to do any of that, but you can.

Don’t try to copy a direct response copywriter. Instead, learn from the best and use some of the techniques to create better content.

Get Good at Editing

The ability to quickly hack into a first draft to see the forest for the trees is really valuable.

In most cases, content is better when it’s a little shorter.

Aim to cut 15 to 20 percent of your first draft.

Remember, you shouldn’t edit the first draft while you’re still in the writing flow.

You should set it aside and come back with fresh eyes.

If you’re looking for a really good first revision solution, I recommend taking a look at Instatext . With the ability to correct an entire text with one click and choose the tone and region, it’s a really cool tool. One of the benefits is that it helps keep tone and style consistent.

At a later stage of editing, I use Grammarly Premium to make fine corrections (although I find that it’s often too tedious to make all the suggested changes – I reserve that for particularly valuable content).

Format Like Your Life Depended on It

If you publish your articles in WordPress (and I recommend using the built-in Gutenberg for this), make sure the article is easy to read for users reading it on a mobile device.

The best way to do this is to reduce the size of the window you’re working in to mimic the proportions of the mobile device in portrait mode.

Be Easy to Read

People don’t want to read difficult content. They want to read great content that they can understand quickly.

If you’re writing for the web, you need to make sure you’re able to write quality content in a way that’s accessible, but at the same time educates, informs, and entertains.

Hemingway App is a great tool to make sure you’re writing in a way that’s easy to understand. There’s a readability score based on Flesch Reading Ease and Flesch-Kincaid Grade Level.

I like this app because it provides a clear, clean, and quick assessment of a text’s readability.

The tool tells you if you’re using the passive voice, how many words are in each sentence, and how hard the text is to read.

Quotes Away

A great way to spice up your written content is to use relevant quotes.

Make sure you attribute the quote, of course!

Best tools for Content Writing

For a whole article on content writing tools, check out this article I wrote recently.

Finding Work and Money as a Content Writer

Maybe you want to make money writing content as a freelancer.

In that case, I’d advise you to find online publications in your niche, read them, see what they write about, and then approach those publications about publishing content you want to write for them.

Regardless of your level, you can always approach companies in your niche and offer your services.

You might find employment in a content writing company (or set up a content writing business yourself!), Watch out that it is not a content mill, that might wear you down and degrade your skills.

As a freelancer, start small, take on jobs you’re confident you can do, and build a client base.

There are certain marketplaces that have a good reputation, including WriterAccess, ProBlogger, and some of the gigs on Upwork.

The problem with some of these sites is that you can get lost in the crowd, and it can be difficult to get the attention of the companies you’d like to work with.

Still, you can find a freelance writing job on these sites , and they can help you earn an income.

If you can get copywriting jobs, they generally will pay more than content writing.

Have a Portfolio

One of the best ways to build a portfolio and get freelance writing jobs is to set up a blog and write regularly.

You can use your articles as writing samples. If you have a blog, people can see how well you write.

Remember that not all jobs are right for you, and not all clients are either. You have the absolute right to turn down a job if the client is too demanding or if you suspect that payment won’t be made on time or at all.

A quick Google check on potential employers can work wonders!

For your part, act like a professional. Deliver what you promise, build a reputation for quality work, and for quick revisions (within reason). Make sure you follow content guidelines and client instructions to the letter.

Have and Keep Goals

Keep SMART goals in mind when planning which assignments to accept and which to reject. SMART goals mean that the objectives are specific, measurable, achievable, realistic, and time-bound.

When writing, it can be easy to get lost in the words and lose sight of the overall context of the business. This is another good reason to measure the time it takes you to write certain types of content.

Your goal should usually be to increase the number of words per hour.

Dictation can be a great way to achieve this, as can an AI writing assistant like Sudowrite (which I’m using to write this article!).

Keep reviewing your goals throughout your freelance writing career.

How do I get started writing content from home?

The best way to start writing content from home is to create and grow a blog and then do freelance work for online publications. You can also approach certain companies and ask if you can offer your services.

How can I start writing content with no experience?

If you don’t have experience, you can start writing content by writing for your own blog and then using that blog for assignments.

What’re the basics of content writing?

The most important thing when writing content is that the content is relevant to the target audience and that it can be found.

What’s SEO Content Writing?

SEO Content Writing is the art and craft of writing content so that it’s seen by search engines and ranks well in search engines.

What’s the format in content writing?

The format in writing content is to make it as readable, accessible, and exciting as possible. If you can do that, you’ll do well in content writing.

What are types of content writing?

Types of content writing include blog posts, web content, articles, reviews, e-books, magazines, white papers, videos, scripts, technical writing, digital content, and presentations.

What are content writing examples?

You can find good content writing examples at major publishers like Mashable, Forbes, Huffington Post, Entrepreneur, Inc, Business Insider. Pick a topic that interests you and read through some of the articles. Look at how they’re formatted, how they’re written, and what grabs your attention.

What are good Content Writing courses?

There are a number of good online courses to learn content writing. I’d be crazy not to mention my own: The Content Writing Course on Udemy.

ContentGrip

How to become an awesome content writer (beginner’s guide)

Discover key insights on content writing in the digital age, balancing AI innovation and human touch. Essential guide for those aspiring to professional writing.

Stella Estee Samantha

Stella Estee Samantha

In 2023, content writers remain crucial in creating engaging content that builds audience relationships and drives revenue, standing out even amidst AI's content creation capabilities. Their unique human touch adds value that AI alone cannot replicate.

This role is especially important considering reading trends. A survey indicates that while the average person reads for only about 20 minutes daily, top articles are often lengthy, exceeding 5,700 words. This highlights the need for engaging, well-crafted content. In the digital age, where publications are key to attracting traffic and establishing business credibility, the skill of a content writer becomes indispensable in improving a brand’s image and standing out in the competitive digital marketplace.

What is a content writer?

Being a content writer involves more than just decent writing skills. Content writers must have the ability to turn any piece of information into something digestible and engaging for audiences.

With AI tools, writers can enhance their efficiency in research, generate ideas, and even refine grammar and style. AI assists in creating drafts faster, allowing writers to focus more on adding unique insights and creativity.

Furthermore, a content writer is accountable for creating well-written copy for your blog, social media account, newsletter, whitepaper, e-book, or even brochure. Anything that involves the written word for marketing purposes is likely to fall into the realm of content writing. The role is a part of a marketing team, but is specifically in charge of coming up with creative and compelling stories for the audience.

how to become a web content writer

What does a content writer do?

how to become a content writer - what does a content writer do

A content writer’s goal is to get audiences to take a chance on a specific product by creating purpose and value around the product or brand. They are crucial in turning curious visitors into loyal customers by pushing out first-rate content. Oftentimes, the best outcome is to have search engines rank your content as among the top results when an internet user searches for a keyword.

In essence, content writers create, manage, and distribute content and ensure that this content is optimized for search engines in order to drive traffic to the site. Most importantly, a content writer must identify a customer's problem and resolve it with a solution.

What skills does a content writer need?

Many say that there is no secret formula to be a great content writer. However, there are certain skill sets that will no doubt make you a valuable asset to any marketing team. If you can master these skills and apply them to your work, you will be ready to kick off your career as a content writer.

1. Hook readers from the very first sentence

The average person’s attention span is only eight seconds . If your potential audience sees something that doesn’t grab their immediate attention, your content will be pointless. That’s why it’s essential to create an eye-catching headline and a strong hook at the start of any content.

2. Apply guided brand tone and voice

Every brand has its own way of conveying a message to its audience. Some skew more casual and personal, whereas others have a house style that demands technicality and objectivity. A good content writer has to be able to adapt to any writing style. Furthermore, they must be able to transform data into different formats, while still matching the brand’s voice.

3. Pay attention to details

What if you read an article and found a typo? Right off the bat, you would feel that the credibility of the content has dipped at least slightly. Trust us, you do not want your audience to feel that way. Therefore, it’s crucial to proofread and polish any words or sentences that might sound vague or questionable, so as to present your company as a credible, legitimate one.

4. Understand search engine optimization (SEO)

In this internet era, much of how well your content performs is reliant on how well it performs in search engines. To get people to read your article, one of the best ways is to have it rank highly on the search engine. A basic understanding of SEO, WordPress, and coding languages will also help you to gain plus points from any recruiter.

5. Understanding AI in Writing

Content writers can also use free AI tools like ChatGPT. These tools assist in research, proofreading for tone, style, and grammar, and suggesting creative ideas. Using AI like ChatGPT is not only cost-effective but also enhances the quality of writing.

Mastering AI tools in writing can make a content writer's work stand out. It speeds up the writing process, ensuring quick delivery of high-quality content. This skill can differentiate a writer from others, making them more attractive to employers and clients.

6. Be creative

There are billions of articles on the internet, and many of them are just reproductions of other articles. Hence, a content writer must possess the skill to turn ordinary information into brand new interpretations that capture a reader’s attention and keep them engaged and interested. It takes a lot of creativity to create valuable content that stands out.

how to become a web content writer

How to become a content writer with no experience?

how to become a content writer - How to become a content writer with no experience

For someone who has no experience, it is common to wonder, where to start. Luckily, nowadays, there are accessible resources to learn how to write professionally and earn a living.

Dive in learning

Start with writing daily for at least one hour to build a habit. Take time to do research, craft a story, and proofread it. The more you practice, the more you learn, and your chances to get a paid assignment grow.

To get your foot in the door, you may enroll in one of the free courses and tutorials in Hubspot Academy , LinkedIn Learning , or Skillshare . They will make you familiar with content writing basics, and you will receive a certificate at the end.

Do you struggle with finding the right words? The good news is there are plenty of free writing tools that can help you create great copy, avoid errors, and work more productively. For instance, if you're looking for an alternative word or phrase, Thesaurus.com will offer you synonyms to choose from.

Checking grammar is crucial and tools like Grammarly and ChatGPT are great for this. Grammarly, available as a free browser extension or online editor, offers basic corrections. Its premium version gives advanced suggestions and checks for plagiarism.

ChatGPT can help with grammar and also refine style and tone. You can use prompts like 'Can you check this text for grammar errors?' or 'Please make this text sound more professional.' These tools ensure your writing is error-free and cater to a wide range of needs, suitable for writers of all levels.

how to become a web content writer

Identify your niche

Do you want to stand out from other writers? To do so, choose a niche and focus on it. For example, if your main topic is marketing, you should write about it as soon as possible. It will help you to stay up-to-date with trends and become an expert in your field.

You can start with any topic you are passionate about. But if you are in doubt, here is our overview of the best-paying freelance writing niches. You can also focus on specific content types, such as writing case studies, blog posts, or whitepapers.

Joining writer communities is another great way to dive into the writer's market and make connections. It can help you explore job opportunities, meet like-minded people to exchange experience, and grow as a professional. Keep your eyes open for opportunities that match your interests. It will make content writing truly exciting!

Maximize online presence

how to become a content writer without any experience

Once you have your area of expertise, it’s time to publish your work. It is easier than may seem at first glance. Platforms like Medium or LinkedIn are great starting points. They simplify the process by taking care of technical aspects, allowing you to focus solely on writing. Medium is an open platform for sharing on any topic, while LinkedIn lets you build an audience and connect with industry experts.

For those seeking more control, starting a self-hosted blog is a good strategy. It showcases your work and demonstrates your SEO skills by managing your site's visibility in search engines. However, this comes with the responsibility of handling technical issues.

Remember, whether on a self-hosted blog or platforms like Medium and LinkedIn, it's crucial to actively share your work. Write at least one article per week to maintain engagement with your audience. Your blog or online presence is not just a portfolio; it's a tool to market yourself as a writer and improve your visibility in Google searches for related keywords.

Build a portfolio

A strong portfolio is another ticket to getting paid gigs.

This portfolio may include articles, social media captions, and so on — anything that demonstrates how well you can create copy and content. An additional tip: most employers seek content writers who don’t just write well, but can also create compelling stories, so that their business is seen as a solution provider and not just a business.

Starting a career as a content writer creates many further opportunities. Within this career progression, you could become an editor, or work in a more specific field such as user experience (UX) as a UX writer, SEO content writer, or even a copywriter.

how to become a web content writer

Start pitching

Once you are done with the training and building a portfolio, it’s time to look for assignments. Start with making a list of websites that may be potentially interested in a topic you cover. Contact the editor and pitch your idea, explaining why the audience would be interested.

Don’t worry if you don’t earn a fortune straight away. Focus on building connections and receiving positive reviews. If clients are happy with your work, they are likely to come back and recommend you to others. With time, you will decide on what rates are reasonable.

Guest posting on blogs and websites with an established audience is another way to get exposure and build trust with potential clients. Popular bloggers often do not have enough time to write posts regularly or look for fresh ideas. For a beginner, this is a chance to show your skills and learn from someone more experienced.

how to become a web content writer

How much money do content writers make?

Content writers can earn enough income to make this profession their full-time work. According to Indeed , the average content writer in the US earns US$3,719.

There are largely four factors that influence a content writer’s earning: years of experience, industry expertise, language, and content output. Naturally, writers with extensive knowledge about a particular industry will be able to produce more insightful stories, and they’ll be able to command a higher price tag.

Producing content in English language to cater to the international audience would more likely fetch you better rates as well, as compared to serving the local audience with native language. When it comes to content output, you can check some of the high-paying rates here .

As this guide reveals, while pursuing content goals, it's crucial to focus on producing human-centric content. This approach not only fulfills objectives but also creates meaningful connections with the audience.

Remember, the essence of content writing lies in its ability to touch lives and engage readers on a personal level. Balancing strategic goals with the human element ensures your content remains relevant, impactful, and genuinely resonant.

ContentGrow is a freelance writer's secret weapon for landing vetted inbound clients. The platform matches each client with niche-appropriate writers at preferred rates. Sign up to get your invite and free portfolio here .

how to become a web content writer

Sign up for more like this.

copify-logo-white-square-111x74

How to be a web content writer

So, you’ve decided you’d like to make a living by writing content for the internet but are wondering exactly how you go about getting hired as a web content writer. Professional content writers are very often self-employed and can make a good living from writing. Some people would even say freelance content writers possess an enviable lifestyle.

Many freelance web content writers work from home and can choose their working hours and opt to write as often as they wish. Of course, if you only choose to write a little every day, you’re unlikely to make a very good living from the role, so it makes sense to try to maintain regular, scheduled hours.

It is also possible to find web content writer jobs in business and industry, these will often be within marketing departments and some of them may require additional IT or content management software skills. You don’t always need a university degree to become a content writer, although it can prove helpful for entry-level roles and is often specified as an essential requirement. You will need to enjoy writing if you plan to work as a web content writer, though, and you’ll be required to adapt your writing style to suit the content requirements of your complete range of clients.

Skills and qualifications you need to become a web content writer

How to be a web content writer Copify 2

Having a university degree in English, Journalism or Communications can prove helpful for new web content writers looking for their first roles. Although it has to be said that many successful content writers launched their careers on the back of roles in marketing or business, where elements of the job entailed a requirement to illustrate writing ability on a regular basis. As this article from Bamboo Nine points out, “in many cases employers are more considered about writing and grammar skills than they are about education”.

When you start applying for job roles, it’s a good idea to take a portfolio of your written work along to interviews or add links to your web portfolio when you apply to online job roles. CV Library suggests that your portfolio should include some of the best examples of your written work, illustrating your abilities to write in a coherent and creative manner.

It’s entirely possible to be hired as a freelance writer by online agencies, usually following submission of a short sample of writing. Once you start writing online, you will need to be able to master the use of different “voices” for a variety of clients, ranging from formal articles to more accessible blog posts targeting a younger or more digitally savvy market. Persuasive and sales-oriented writing skills are also in demand, as you will discover most online agencies offer opportunities to write product descriptions and sales copy.

How to be a web content writer Copify 4

Working as a web content writer

Great content writers have a solid understanding of grammar and spelling, so, if you have any concerns about your abilities, it’s important to keep practising your writing skills and look up grammatical errors online. Everybody makes mistakes, but professional copywriters will rarely make boobs when preparing copy for clients. Installing a simple add-on like Grammarly can help enormously.

You will find your writing skills develop and perfect over the period of time you work as a web content writer. Take every available opportunity to continue the learning process, as this will help prepare you for greater responsibilities and an enhanced career path.

Once you’ve been taken on as a web content writer, it’s important to ensure all the content you produce is 100% original. Submitting plagiarised content can create problems for clients and affect your career and reputation. You can scan all your content through a free online plagiarism checker to be safe, as it can be quite easy to duplicate the writing of others by accident.

Networking and social media marketing are valuable considerations for web content writers, as your online blog or website can become a valuable marketing tool which can be used to attract clients.

How to be a web content writer Copify 3

As the role of the internet becomes increasingly more prominent in everyone’s daily life, the importance of the role of web content is enhanced. Brands recognise that great web content is a valuable commodity and there is increasing demand for web content writers. As your writing career develops, you will receive more opportunities to write web content targeted to different audiences and sectors.

Main image credit:  Startup Stock Photos

Image credits:  pixabay ,  rawpixel.com ,  rawpixel.com.

how to become a web content writer

Dawn Ouedraogo

A qualified journalist and former features writer, Dawn works full time as a freelance writer. With a background in history and journalism, she joined Copify in 2017 and has written on a number of topics including marketing, health, travel, business and finance, and home and garden.

Related Articles

how to become a web content writer

Getting a job as a writer – What you need to know

The digital revolution has made it easier than ever for you to fulfil your dreams of getting a...

how to become a web content writer

Ever wondered how much does a junior copywriter make?

You’ve decided on copywriting as a career. You’ve finished your course, you’ve got your portfolio...

Business people shaking hands from above - So you want to know how to break into copywriting? - Copify blog 1

So you want to know how to break into copywriting?

Welcome on board! There has never been a better time to join the world of copywriting with more...

[Upcoming Webinar] Effectively Scale Content With Outsourced Resources

Let's Talk Content

Learn more about our content services, connect with a content specialist.

Learn how Compose.ly makes getting real results from content easier – whether you’re looking to update your website, increase traffic to your blogs, or improve your rankings.

How to Become a Content Writer: Everything You Need to Know

how to become a web content writer

If you're researching how to become a content writer, you may have read that AI is taking away writing jobs. That's a bit of an exaggeration. Businesses still generate high demand for top-notch human content writers.

Publishers and content consumers have quickly discerned the superior value a competent human creator provides over copycat robots. What's more, many corporate clients use tools to flag AI writing before accepting a final draft.

In reality, the AI challenge is good for the writing industry. It's forcing freelance content writers to hone their talent and become better writers.

But there's another issue those trying to start as a writer face: breaking through all the hype, low-quality content mills, and substandard writing guides and courses.

So what's the truth? How can a new digital content writer get noticed and become a sought-after professional earning a decent living?

Preparing yourself to become a high-paid freelance content writer takes some effort. But with time and focus, you can find success. Content writers are in demand , and there is a clear path to professional content writing success.

What Is a Content Writer?

A successful content writer is a storyteller who builds a brand's image with informative, engaging material designed for the internet. The most in-demand content writers solve problems while guiding readers through a story that builds trust in the publisher.

Internet content writers are different from reporters, copywriters, or fiction writers, but they use elements borrowed from all. As you'll see on your journey, nearly all digital content is promotional marketing content if you consider three critical influences:

  • The brand image and goal of the organization paying you to write
  • The audience who will read your masterpiece to solve their problem
  • How the story you create will guide the reader to take action

Here's an example of the three influences:

  • Compose.ly commissioned this article to attract people interested in becoming content writers.
  • You're probably reading it because you want to become a content writer .
  • The content writer's job is to provide the guidance you need to gently lead you through learning more about writing for Compose.ly.

Versatility is a necessity for successful content writers. You must creatively adapt style, tone, and voice to different formats, topics, and goals. Also, your content must be well-researched to build trust. Statistics, quotes, and links to authoritative sources give content credibility.

Most importantly, you must tailor content writing to various platforms and audiences. The internet is vast, with many user groups demanding varied content types.

Types of Content Written by Freelance Writers

You could look at content types one of two ways. They're either the types of structure content writers use or the many types of content clients commission. Understanding both views is helpful when figuring out how to start as a writer.

Skillful freelance writers usually employ one of the proven structural types when writing any of the numerous kinds of content pieces.

  • The inverted pyramid: Borrowed from journalism, this places the most valuable information first as it answers who, what, when, where, why, and how.
  • Popular copywriting structures : Content writers also use the problem, agitate, solution (PAS) or attention, interest, desire, action (AIDA) structures to generate interest while driving towards the point.

Depending on your content writing skills, interests, and the client's needs, you can adapt these structures for business-to-consumer (B2C) or business-to-business (B2B) projects. You can also specialize in the different content types clients order.

  • Blog posts: Provide information, opinions, tips, reviews, or stories on various topics. How-to articles and listicles are common. Many content writers break into content writing through blog posts.
  • Web copy: Home pages, landing pages, about pages, and product pages. It's usually written in a clear, concise, and catchy tone. Both copywriters and content writers produce web copy.
  • Newsletters: Emails sent to subscribers updating them on the latest news, offers, events, or tips. Emails are usually friendly and personal, including catchy subject lines, headlines, images, and enticing links to get the click.
  • Social media posts: Short messages on platforms like Facebook, Twitter, Instagram, and LinkedIn. They use a casual, creative, audience-focused tone to make them more appealing and shareable.
  • Case studies: Short stories showcasing how a customer benefited from using a product or a service. Case studies use a problem-solution-benefit structure and may require writers to interview a subject matter expert (SME).
  • White papers: Lengthy reports containing detailed information that educates about an issue, presents the solution and benefits, and persuades readers to take action. White paper writers can command high fees.
  • Ebooks: In-depth information or guidance. Ebooks can be 3000 words or more, showcasing expertise and authority while providing value. Content writers often produce ebooks with a landing page and an email welcome series.
  • Press releases: Official statements organizations use to inform the media and public about news related to them in hopes of generating publicity. Writers generally use a factual tone following journalism's inverted pyramid structure.

Types of Freelance Writing Jobs

There are many freelance writing jobs — copywriting, fiction, journalism, and content writing. Within content writing, you'll find specialties like:

  • Blog writer : You write well-researched blog posts or articles ranging from 500 to 2500 words long.
  • Marketing content writer: You specialize in persuasive content for marketing funnels using the appropriate content type to drive traffic. This can blur the line between content writing and copywriting .
  • Ghostwriter: Many professionals are too busy or lack the skills to write. They pay you to write for them, own all the rights, and publish your work in their name. Ghostwriters often write blogs, thought leadership pieces, and ebooks.
  • Social media content writer: Effective writing for social media requires an intimate understanding of target audiences to produce sharable content that gets likes.
  • Script writer : Videos and podcasts are growing in popularity and need scripts.

The amount content writers make for each job varies. Contractors base pay on per-word, per-project, or retainer rates. Freelancers often negotiate separate contracts for each job or employer.

For example, by-the-word rates range from as low as a penny per word for content mills to as high as two dollars per word for medical journals and specialized scientific papers requiring writers to hold advanced degrees.

How To Develop Strong Writing Skills if You Are New To Content Writing

Content writer skills aren't difficult to pick up. The most helpful advice is to write every day. Practice writing different types of content for different audiences. You'll grow your skill set and your portfolio.

Choose a Niche To Build Authority

Choosing a niche increases your value and helps you find work by focusing on a targeted market of content buyers. As you practice writing various content types for your niche, you'll learn and create material for your portfolio and website.

Niches like travel, pets, and hobbies are saturated and generally low-paying. Medical, finance, SaaS, and tech pay much better. You'll have more work and less competition. Remember, it's unnecessary to have worked in a niche to write in it. However, do your homework and learn everything you can before beginning writing.

Read a Wide Range of Materials

Reading exposes you to other writer's work. You learn about diverse niches and pick up valuable insights on how writers create outstanding intros, conclusions, and everything in between.

Keeping a swipe file of gems you discover while reading gives you a source of inspiration to refer to when writer's block strikes.

Learn Search Engine Optimization (SEO)

SEO writing is second nature to content writers. It sounds technical and challenging, but it's relatively simple. You write using the same keywords search engine users type in to find information. Good writing briefs usually include keywords.

Here's an example: The primary keyword phrase for this article is "how to become a content writer." It's in the title, subtitles, text, meta description, and alt tag, all of which ensure this article shows up in searches. Here's a list of 10 free SEO courses from experts.

Embrace Continuous Learning To Improve Your Skills

Content writers must keep pace with rapid internet changes. The appearance of Google updates, innovations like ChatGPT, content consumer shifts towards podcasts and video, and the rise of a splintered internet all created opportunities for writers who educated themselves and took advantage of them.

There are a few different ways you can stay abreast of the field's shifting landscape:

  • Take writing courses
  • Join writing groups on Facebook, LinkedIn, or other forums
  • Attend writer conferences or workshops

The most critical continuous learning activity is to read widely and often.

Accept Constructive Feedback

If you're worth your salt as a writer, you pour your entire being into every project because you love writing. Then an editor or client comes along and tears your darling to pieces.

The natural reactions are usually frustration, anger, or withdrawal. The wise response — the one you must choose if you're serious about becoming a professional content writer — is to feel gratitude that someone took the time to give you the feedback needed to improve.

Good feedback is difficult for new freelance writers to find until they start landing jobs. However, there are plenty of opportunities you can take advantage of while getting your feet wet:

  • Search writer's groups under your niche or genre on social media
  • Join local writing groups for an in-person feel
  • Searching Reddit or other resources

Once you start landing projects, editors will become your most invaluable feedback source. Their professional insights come from years of experience.

How To Get Writing Clients When You Have No Experience

Content buyers want to see samples and know about you. Building your presence to get noticed takes a little effort, but these proven tactics work.  

Build a Strong Writing Portfolio

Your portfolio contains content pieces or excerpts and links to your written content. Of course, you won't have any content when you're just starting out, but that's easily overcome.

As stated above, first pick a niche. Read the content already ranking on Google in your niche and determine what keywords pieces rank for. Then start writing articles on similar topics in your spare time. Frase can help analyze and suggest outlines to get you started.

Alternatively, if you have friends or family with their own businesses, offer to write some content for them. It could be blog posts, web pages, or even product descriptions. This kind of symbiotic relationship will give you some experience and real websites to point to in your portfolio.

After you've built up a few well-polished articles, assemble them together. You can do this through LinkedIn or content websites like Contently. You can also create your own website using one of many available site builders.

Keep in mind, however, that prospective clients can see if your work is all flash and no substance. A fancy website is no substitute for well-written work.

Create an Online Presence

You don't need to be everywhere online, but you should have an easily searchable presence on the platforms employers expect to find writers on. Your own website is the most professional place to anchor your online promotional activities, but a LinkedIn profile is also a must in this day and age.

Build a LinkedIn Profile

As stated above, LinkedIn is the best social media site to showcase your skills. They provide sound advice on building a solid profile .

Include a Professional Headshot and Strong Bio

Writers shouldn't have to get jobs based on appearance, but a professional headshot does help you market yourself.

Your author bio is also a critical part of your online presence. Write one containing the keywords for the niche and content type you've chosen. Keyword examples are "SaaS freelance content writer," "Thinkpiece ghostwriter," and "B2B content marketing writer," though there are many other options.

Using several highly focused keyword phrases puts you at the forefront for businesses searching for your expertise. Think about impressing people in your chosen niche rather than detailing your education and life story.

Create a Personal Website to Display Your Work

Your website is your ultimate marketing tool. You own it and can publish anything you want, including a content writer blog that can bring you search engine traffic looking for a writer.

Increase Your Online Presence for E-E-A-T Signals

Search engines look for experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) when choosing which web pages to rank highest. Including E-E-A-T in marketing content about you helps get you noticed.

Take Advantage of Networking Opportunities

Networking is one of the best sources of freelance writing work. Having an established online presence gives you a base to network from.

The My Network feature on LinkedIn can be a rewarding place to put in effort. You can send 100 connection requests weekly without being penalized. Including personalized messages gets higher acceptance rates from the fellow writers, editors, content managers, and strategists you target.

Letters of introduction (LOI) sent on LinkedIn or email are an excellent way to network and get projects. The Freelance Content Writer Marketing book is an outstanding resource for getting the most from LOIs. Although it's aimed at published content writers, it describes the LOI process well and will get you started on landing work.

Client referrals are ultimately the best networking method, with 66% of new work coming from them. Every time you deliver a project, ask for a referral or a testimonial. Providing an easy-to-use template gets more responses from busy clients.

Get Started in Freelancing Platforms To Gain Experience

Freelance platforms can be a great place to gain experience.

  • Fiverr is easy to list your services on. Have a client you know buy your service to get started. Making a short video and maintaining a 5-star rating are the keys to Fiverr success.
  • Upwork used to be a race to the bottom on prices, but more recently freelancers have been able to charge decent fees for quality projects.
  • Compose.ly , of course, works as an excellent platform for gaining experience and building a portfolio. New writers have the marketing done for them, and Compose.ly provides a professional brief and editing team for every project.

Pitch To Publications and Guest Posting

Writing an outstanding pitch can land high-paying gigs that make wonderful portfolio pieces. Publishing guest posts gives you clips to use in your portfolio while getting your name out there as a good writer.

Join Our Network Of Freelance Writers and Create High-Quality Content

Compose.ly's freelance writer network is a good source of steady work at competitive rates. With Compose.ly, you gain access to all these benefits on top of improving as a writer:

  • All the marketing and business aspects of freelancing are handled for you, letting you focus on the writing.
  • Your choice of projects in many niches that require different content types so you can develop valuable experience.
  • A solid writing brief containing a title, keywords, and an outline for each project to guide your writing.
  • Helpful editors to give you invaluable feedback.
  • A supportive staff to answer any questions you may have.
  • Prompt pay twice a month, so you don't need to invoice clients and chase late payers.

Compose.ly is an exclusive group of talented freelancers who consistently produce high-quality content. Only 1% of the writers who apply are accepted. If your writing is up to it, Compose.ly is an incredible place to get paid for gaining freelance writing experience. Become a Compose.ly writer now.

Featured Articles

How to write a marketable article based on hobbies and human interest, how to start a telecommute ghostwriting career, writing the knockout query letter: how to catch a book editor's attention, join our community of freelance writers and editors.

how to become a web content writer

Speak with us to learn more.

How to Become a Content Writer

Learn what it takes to become a Content Writer in 2024, and how to start your journey.

  • What is a Content Writer
  • How to Become
  • Certifications
  • Tools & Software
  • LinkedIn Guide
  • Interview Questions
  • Work-Life Balance
  • Professional Goals
  • Resume Examples
  • Cover Letter Examples

Land a Content Writer role with Teal

How do I become a Content Writer?

Acquire a strong educational foundation, develop essential writing and editing skills, build a professional portfolio, gain practical experience, network with other professionals, stay current with industry trends and tools, typical requirements to become a content writer, educational requirements and academic pathways, building experience in content writing, key skills for aspiring content writers, additional qualifications for a competitive edge, alternative ways to start a content writer career, building a portfolio through blogging and social media, transitioning from other creative disciplines, utilizing industry-specific expertise, self-education and online learning, volunteering and internships, how to break into the industry as a content writer - next steps, faqs about becoming a content writer, how long does it take to become a content writer, do you need a degree to become a content writer, can i become a content writer with no experience.

Content Writer Skills

how to become a web content writer

Related Career Paths

Shaping narratives and engaging audiences through compelling, creative content

Crafting compelling narratives to drive brand engagement and consumer action

Shaping narratives, refining content to captivate audiences and uphold brand voice

Shaping compelling narratives, driving engagement through strategic content creation

Translating complex tech jargon into clear, user-friendly content, bridging knowledge gaps

Crafting compelling narratives, engaging audiences with powerful words and ideas

Start Your Content Writer Career with Teal

Job Description Keywords for Resumes

How to become a content writer

Is becoming a content writer right for me.

The first step to choosing a career is to make sure you are actually willing to commit to pursuing the career. You don’t want to waste your time doing something you don’t want to do. If you’re new here, you should read about:

CareerExplorer Logo

Still unsure if becoming a content writer is the right career path? Take the free CareerExplorer career test to find out if this career is right for you. Perhaps you are well-suited to become a content writer or another similar career!

Described by our users as being “shockingly accurate”, you might discover careers you haven’t thought of before.

How to become a Content Writer

If you're interested in pursuing a career in content writing, here are some steps you can take:

  • Develop your writing skills: Content writing requires a strong foundation in writing skills, including grammar, vocabulary, sentence structure, and punctuation. To develop these skills, start by reading extensively, both within and outside your niche. Reading will help you become familiar with different writing styles, techniques, and voice. Additionally, practice writing every day, whether it's a blog post, article, or social media update. Set aside time each day to write, and experiment with different writing styles, voices, and tones. Get feedback from others by sharing your writing with peers or joining a writing group.
  • Formal education: Content writing is a field that doesn't necessarily require a specific formal education. However, having a degree or certification in writing , journalism , English , communications , or a related field can be beneficial.
  • Find your niche: Choosing a niche is essential for content writers. Your niche should be something that you're passionate about, knowledgeable in, and that has a market demand. When choosing a niche, consider your interests, hobbies, and professional experience. Research the market demand for the niche by analyzing the competition and the type of content being produced. It's essential to choose a niche that you can write about consistently and that has a broad audience.
  • Build a portfolio: Your portfolio is your calling card as a content writer. It showcases your writing skills, expertise, and niche. Start building your portfolio by creating samples of your writing in your niche. If you don't have any writing experience, start by creating a blog or a website where you can publish your work. Your portfolio should include at least five writing samples that showcase your writing style, voice, and expertise. Additionally, your portfolio should have a professional design and be easy to navigate.
  • Network and market yourself: Networking and marketing are crucial for content writers. Networking helps you connect with other writers, industry professionals, and potential clients. Join online communities, attend workshops, and participate in events related to your niche. Create a website and social media profiles to showcase your writing and expertise. Market yourself by sending pitches to potential clients, creating a content marketing plan, and building relationships with other professionals in your niche.
  • Keep learning: Content writing is a constantly evolving field, and it's essential to stay up-to-date on the latest trends and techniques. Attend workshops, read industry blogs and publications, and take online courses to enhance your skills. Additionally, keep practicing writing, experimenting with different styles and techniques, and seeking feedback from peers and professionals.

Workshops and Bootcamps There are many workshops and bootcamps available for content writers. When choosing a workshop or bootcamp, consider your goals and what specific skills or topics you want to learn. Some programs may focus more on technical skills like SEO or social media, while others may focus more on storytelling and creative writing. Here are some examples:

  • Content Marketing Conference: This conference offers workshops and sessions on content creation, SEO, social media, and other related topics.
  • Copyblogger Content Certification: This online course teaches content writers how to create effective content for blogs, websites, and social media.
  • American Writers & Artists Inc.: AWAI offers online and in-person training programs for content writers, including courses on copywriting, email marketing, and web writing.
  • HubSpot Academy: HubSpot offers a range of free online courses, including content marketing courses that cover topics like blogging, social media, and lead generation.
  • Udemy: Udemy is an online learning platform that offers many courses for content writers, including courses on copywriting, blogging, and content marketing.
  • The Content Marketing Institute: CMI offers training and workshops for content marketers, including courses on content creation, storytelling, and content distribution.
  • ProBlogger: ProBlogger offers online courses and resources for bloggers and content creators, covering topics like content creation, SEO, and social media.
  • The Writer's Workshop: This online workshop offers a four-week course on content writing, covering topics such as audience analysis, storytelling, and style. The course is led by experienced writers and includes personalized feedback on assignments.
  • The Content Lab: This online training program from CoSchedule offers a range of courses on content creation, including courses on writing headlines, creating video content, and optimizing content for search engines.
  • The Copywriter Club: This online community for copywriters offers a range of resources and training programs, including courses on email marketing, persuasive writing, and creating a profitable freelance business.
  • The School of Freelance Writing: This online course offers training and support for freelance writers, covering topics such as finding clients, negotiating rates, and developing a portfolio.
  • Writing Workshops Dallas: This organization offers in-person and online workshops on a range of writing topics, including content writing, memoir writing, and screenwriting.
  • Mediabistro: This online learning platform offers a range of courses for content writers and editors, including courses on SEO writing, social media marketing, and podcasting.
  • Masterclass: This online platform offers courses taught by industry professionals, including courses on writing and storytelling taught by authors like Margaret Atwood, Neil Gaiman, and Dan Brown.

How to Become a Well-Paid Content Creator in 4 Steps

Pro content creators go beyond making and publishing digital content. They use that content to build an audience and generate revenue.

How to Become a (Well-Paid) Content Creator in 2022 | Hootsuite

Wondering how to be a content creator? One that not only gets paid but gets paid well ?

Well, good news, my friend: you’re in the right place!

Content creators, whether freelance or in-house, are in high demand. And there’s no sign of that demand slowing down.

In this post, we’ll discuss exactly what being a content creator means and the different ways you can apply that title to yourself. Plus, we’ll share a step-by-step process on how to become a content creator, what to include on your resume, and which tools you’ll need to get started.

Table of Contents

Bonus: Download a free, fully customizable influencer media kit template   to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

What is a content creator?

A content creator is anyone who makes and publishes digital content. And while anyone with an Instagram or TikTok account is technically a creator, professional content creators take it one step further. They use their digital platforms to build an audience and generate revenue from their content.

The term ‘content creation’ has blown up in the past few years, especially with social content creation. But as a practice, content creation has been around for much, much longer. Journalists, painters, and sculptors all fall into the ‘content creator’ category. The cavemen who made pictographs on the walls of their caves were, essentially, the world’s first content creators. You could call them Stone Age Influencers.

Since you’re reading Hootsuite’s blog and not, say, Pictographs Weekly, we’ll assume that you’re interested in becoming a digital content creator. We’ll take you through a few of the most common types of digital content creators.

Note : These content creator categories can (and often do) overlap. For example, you can be an influencer, a photographer, and a vlogger.

Influencers or brand ambassadors

Content creators who want to monetize their personal brand may be called influencers or brand ambassadors. These creators may be life coaches, speakers, or anything else where you make money off your personal brand.

View this post on Instagram A post shared by Personal Finance Expert (@herfirst100k)

You’ll likely be taking your own photos or videos, writing your own captions, and developing your own social media strategy . You’ll be a jack of all trades when it comes to content creation.

Social media managers

‘Social media manager’ is a pretty broad title and often treated as a catch-all for social media tasks.

A social media manager’s duties cover a lot of ground. These roles often handle everything from content creation and campaign planning to social listening and reporting.

Freelance social media managers often niche down to the skills they’re most interested in. But those just starting out can expect to touch on every aspect of content creation. If this sounds like you, be sure to bookmark these customizable social media templates .

Here’s more on what you can expect as a freelance social media manager.

Digital copy and content writers cover a huge spectrum of content creation. As a writer, you can monetize articles, blog posts, brochures, web copy, email marketing copy, news pieces, voice-over scripts, social copy, e-books, or white papers, to name a few.

The opportunities are vast, and, like I always told my mom, every industry needs a good writer.

https://twitter.com/CCHRISTISONN/status/1558968991636340736

If you decide to become a copy or content writer, you might need to develop more content creation skills. In most cases, it won’t be all writing. You might need photography skills to create imagery for platforms like Instagram, for example.

Photographers and videographers

Social media apps require engaging images. That means the digital world always needs more photographers and videographers.

Photo and video freelancers often choose to become Instagram content creators. Bigger brands often outsource some of their social media asset production to creators.

Plus, stock imagery sites always need visual content. Websites, blogs and e-commerce sites are also great sources of potential work.

View this post on Instagram A post shared by Content Creator & Photographer | LA (@nikolina.bambina)

Vloggers and streamers

Thinking about monetizing your daily life? Vlogging or streaming might be for you.

The difference between the two is slight. A vlogger is someone who creates and publishes video blogs. A streamer, however, is someone who broadcasts themselves on a live stream or posts a video after the fact. Streamers may play video games, put on tutorials, or conduct interviews.

Take Rachel Aust, for example. She is a YouTube content creator who publishes vlogs that basically just show her living.

Designers and artists

Artists and designers have always been visual innovators. Those skills are even more important in creating content for the online world.

View this post on Instagram A post shared by Gucci Vault (@guccivault)

To be successful, you’ll need to know how to tell a story through your posts. You’ll use elements like color, light, and composition to create visually appealing content.

Instagram is a natural place to flex your artistic muscles. With a beautifully designed feed, you can reach a wide audience and generate some buzz for your brand. Many designers use the platform as an online portfolio to showcase their work.

How much do content creators get paid?

As we pointed out at the beginning of this article, content creation can vary widely.

That makes it tough to pinpoint exactly how much an average content creator’s salary would be without getting specific. You’ve also got to consider local market rates, medium, and subject matter. And, if you decide to niche-down within a specific industry, you can raise your rates.

Glassdoor says the average Canadian content creator makes $47,830 annually; for the US, it’s $48,082. However, ZipRecruiter is slightly higher at $50,837 for a US-based content creator.

But, that’s pretty broad, and different platforms have different payment ranges for creators. YouTube, for example, will pay you between $0.01 and $0.03 for an ad view. That means you can make roughly $18 for 1,000 views. The average YouTuber salary for those with at least 1 million subscribers, according to MintLife , is $60,000 per year.

Most successful content creators make their money through brand sponsorships. These can drastically increase your salary. Popular YouTuber MrBeast, for example, made $54 million in 2021 .

Brand partnerships on TikTok can net you $80,000 and up.

On Instagram, macro-influencers (over a million followers) can make $10,000–$1 million+ per post. Micro-influencers (10,000–50,000 followers) are looking at $100–$500 per post.

And, if you’re making money on platforms like TikTok or Instagram, you might as well create a Patreon account . With Patreon, you can convert followers to subscribers and further monetize your brand. If you’re a micro-influencer, that could be roughly $50-$250 extra a month.

How to become a content creator: 4 steps

The paths to different positions may differ, but there’s a general process you can follow to become a social media content creator. Here are four steps on how to become a content creator.

Step 1: Develop your skills

You probably already have an idea of what type of content creator you want to be. Now, you just have to hone or develop your skills.

Try practicing for brands you know and love. Say you want to be a copywriter, for example. Try executing a mock creative brief to show off your skills. You can write a product description, social media post, and a headline to promote a new shoe launch.

Or, if you want to be a graphic designer, you could create a mock advertisement to promote said shoe launch.

You can continue to develop your skills through courses. There are plenty of online courses that will walk you through different types of content creation. Or, reach out to other content creators whose work you admire. Ask them for advice on how they developed their skills or (if they’re open to it) to look at your work and provide feedback.

Step 2: Create a portfolio

Once you’ve started building those skills, it’s time to show off your work. Start an online portfolio to share some of your best samples with prospective clients or employers.

Just starting out and don’t have anything to show? Share some speculative work (that just means “make something up”). Or, if you created anything noteworthy while developing your skills, you can publish it here.

Your portfolio doesn’t have to be fancy. You can even host them for free on Squarespace or Wix.

Even if you’re building your personal brand as an influencer and not, say, a videographer, a portfolio is a useful tool. Do you want to attract brands who want to partner with you? Show them how you’ve partnered with other brands in the past.

Be sure to link your social media accounts and make your contact information easy to find. And, you’ll want to have a solid brand pitch deck in your back pocket.

Step 3: Start hustling

You can find prospective clients almost anywhere. Start by networking or reaching out to job postings or freelancer-needed ads. You could even try pursuing opportunities you see in your daily life.

Perhaps there’s a website you’ve noticed that needs new banner ads. As a burgeoning graphic designer, you could cold email them and pitch your services.

Here are five ideas for finding new work:

  • Join as many freelance Facebook Groups as you can. Clients may post work needed, or you could forge valuable professional relationships.
  • Post your portfolio or your elevator pitch in relevant online spaces. If you specialize in travel photography, look for travel groups online.
  • Content marketing Slack groups are a great place to network.
  • Look for relevant sub Reddits like r/copywriting .
  • Be active on LinkedIn and create posts with keywords relevant to your industry and title.

Step 4: Get paid

Pricing yourself when you’re just starting out can be tough. Take a look at your market average to get an idea of what others in your experience range are charging. Try not to undersell yourself at first!

If you’re looking to get hired in-house at a corporation as a content creator, research the industry average for your position. That way, you can weed out job positions with salaries that are too high (expectations may be beyond your skill set) and too low (get paid what you’re worth).

If you’re looking to freelance, be sure to have signed written contracts with your clients. Include your payment terms and penalties for late payments.

Follow these four steps, and you’ll have our vote as the next content creator of the year!

What should be on your resume as a content creator?

Whether you’re freelancing or looking for an in-house position, a content creator resume helps you to look professional. Freelance clients will sometimes ask for one along with your portfolio, so it’s best to be ready.

As a content creator, you’ll only want to include relevant information about the job you’re applying for on your resume. That means you probably don’t want to include the part-time summer job you had as a dog washer. (Unless part of that job included posting adorable puppy photos)

https://www.facebook.com/AdventureDen/posts/pfbid0K6wP8cPEMsbGWmrrskPPrxZp5uwCQEddrYSbV7GsXjp4hxqZVeoL47B9pQLFnepsl

If your resume is looking a little sparse, it might be time to complete some volunteer work. Ask around your local community for a worthy organization you can volunteer your time with. This will give you a content creator job to add.

If you’re at a loss for what to say on your resume, look up content creator job descriptions similar to the job you want. These will be full of useful keywords you can include on your resume.

content creator tell well publishing job summary

Source: Glassdoor Jobs

In the example above, we might pull out “content marketing creator” and “creating and managing content across all channels.” Just make sure you have the experience or knowledge to match those keywords!

What is a content creator kit?

Content creator kits vary depending on where you get them. But, the idea is to provide content creators with everything they need to produce quality content efficiently.

A social media manager or copywriter’s kit might include templates and editorial calendars. If you’re an email marketer or web designer, your kit may include a library of stock photos and videos.

If you’re a vlogger or streamer, a content kit you’d be interested in might include a camera, a tripod, and a memory stick.

Creator kits aren’t too hard to come by. Camera brands, for example, have noticed the market potential and started creating content creator kits. The Canon EOS m200 content creator kit includes most things you would need as a successful streamer.

Save time managing your social media presence with Hootsuite. Publish and schedule posts, find relevant conversions, engage your audience, measure results, and more — all from one dashboard. Try it free today .

Get Started

Do it better with Hootsuite , the all-in-one social media tool. Stay on top of things, grow, and beat the competition.

Become a better social marketer.

Get expert social media advice delivered straight to your inbox.

Colleen Christison is a freelance copywriter, copy editor, and brand communications specialist. She spent the first six years of her career in award-winning agencies like Major Tom, writing for social media and websites and developing branding campaigns. Following her agency career, Colleen built her own writing practice, working with brands like Mission Hill Winery, The Prevail Project, and AntiSocial Media.

Related Articles

cover image

19 Frequently Asked Social Media Questions [ANSWERED]

What do social media managers do? How does social media work? How often should I post? Behold—answers to all the top social media questions.

How to Create a Social Media Marketing Strategy in 9 Easy Steps (Free Template) | Hootsuite

How to Create a Social Media Marketing Strategy in 9 Easy Steps (Free Template)

Creating your social media marketing strategy doesn’t need to be painful. Create an effective plan for your business in 9 simple steps.

cover image

11 Instagram Trends That Will Make Your Strategy Shine in 2024

Instagram trends can make or break your social marketing strategy. Try these new trends to stay ahead of your competitors — and have fun while you’re at it.

cover image

13 Content Creation Tools That Make Your Job Way Easier

These content creation tools cover every stage of the digital marketing process, from inspiration to execution.

Hootsuite Offer

Table of Contents

What is content, what is content writing, who is a content writer, what does a content writer do, types of content writers , how to become a content writer, skills required to become a content writer , how to start content writing today, tips for effective content writing, copywriting vs. content writing, content writing tools, content writing platforms, content writing jobs, content writer salary in india, content writer salary in the usa, qualifications to become a content writer, tips to become a successful content writer , challenges of being a content writer, how to become a content writer.

How to Become a Content Writer?

Have you always been the one chosen by friends and family to word anything that necessitates the flawless use of vocabulary, grammar, and expressions? Do you enjoy reading, researching, or wordplay and want to express your thoughts? Content-in-all-forms-textual or visual (including video) rules the industry and social media , and as a result, content writers will always be in high demand. So, if you believe you can explain any topic or notion creatively, effectively, and intelligently, here is a step-by-step guide on how to become a content writer.

Content is any information that educates, informs, entertains, motivates, inspires, convinces, or persuades a particular group of people.

Content writing is the process of creating and publishing written content for a variety of purposes, including marketing, education, and entertainment. Content writers must be able to research topics, write in a clear and concise style, and edit their work for grammar and spelling errors.

Content writers can work in a variety of settings, including in-house at businesses, as freelancers, or as part of a content marketing agency. The job outlook for content writers is expected to grow faster than average in the coming years, as more businesses and organizations recognize the importance of creating high-quality content to reach their target audiences.

A content writer is a professional who creates and manages written content for businesses and organizations. They use their writing skills to communicate ideas, information, and stories in a way that is both informative and engaging. Content writers may work on a variety of projects, including blog posts, articles, website copy, social media posts, and marketing materials. They may also be responsible for editing and proofreading content, as well as developing content strategies.

To be successful as a content writer, you need to have strong writing skills, as well as the ability to research topics, understand target audiences, and write in a clear and concise style. You should also be able to work independently and meet deadlines.

If you're interested in a career in content writing, there are a few things you can do to get started. First, develop your writing skills by taking writing classes or workshops. Second, build your portfolio by writing for online publications or creating your own blog. Finally, network with other content writers and professionals in the industry.

Content writing is a challenging but rewarding career. If you're passionate about writing and have the skills to succeed, a career in content writing could be a great fit for you.

In no order, some of the critical responsibilities of the content writer include:

  • Diligently research information
  • Create content that is crisp and to the point
  • Ensure that the organization's goals are met through your words
  • Edit content to make it concise
  • Use their skills to write different content like blogs, marketing content, scriptwriting, etc.

Become a Digital Marketing Professional

  • 50000+ Expected new jobs in Digital Marketing
  • 44% Companies prioritizing a digital-first approach
  • 52% Growth in Social Media and Digital Marketing jobs

Post Graduate Program in Digital Marketing

  • Joint Purdue-Simplilearn Digital Marketer Certificate
  • Become eligible to be part of the Purdue University Alumni Association

Here's what learners are saying regarding our programs:

Allan Joaquin

Allan Joaquin

Senior copywriter , ami group.

Completing the PGP in Digital Marketing course and gaining knowledge in the field allowed me to service new clients who needed consultancy on digital marketing strategies. I was also able to increase my revenue by 50%.

Michael Anastasiadis

Michael Anastasiadis

I have recently completed Simplilearn’s Digital Marketing Program. This unique experience was full of live classes, e-learning content, real-world projects and tests. And I gained extensive knowledge regarding all basic disciplines of digital marketing: SEO, Social Media, Content Marketing, Email Marketing, PPC, and more.

There are ten popular types of content writers:

1. Blog Writer

A blog writer understands how to turn complicated topics into friendly dialogs. Blog writers employ their investigative skills to find and source data pieces that improve blog material. They will spend hours on a single article's draft and contemplate many blog titles. The blog writer will eventually settle on a title with the most click-through potential. Because a published blog post is essentially another page on your website, blog writers typically have SEO knowledge.

A blog writer is responsible for: 

2. Brand Journalist

A brand journalist is a storyteller. They don't stop until they discover their tale. They will portray your brand favorably, whether they produce press releases or customer anecdotes. They recognize the value of a brand's reputation; therefore, it's in their nature to double-check facts and quotes before they're released. They also have a talent for creating headlines that entice people to click and share.

A brand journalist is great for:

  • Brand Tales
  • Customer Stories
  • Press Releases
  • Company Bios
  • Internal Communication

3. Copywriter

A copywriter is quick to flip their creative thought between a wide range of themes and projects. They speak both your brand's and your customer's language. Copywriters weave experiences into every syllable, from product descriptions to website pages.

A copywriter creates:

  • Website Text
  • Print Media
  • Infographics
  • Sales Collateral
  • Product Descriptions

4. Ghostwriter

A ghostwriter is a chameleon, able to shapeshift into the committed voice that belongs to both brands and people. Ghostwriters fill the content resource gap when your organization lacks the bandwidth, skills, drive, or above. When hiring a ghostwriter, businesses want someone who exudes confidence and trustworthiness. They will be entrusting them with the more incredible voice of their brand and the people behind the brand.

A Ghostwriter is ideal for:

  • White Papers
  • Thought Leadership
  • Website Copy 
  • Off-page Material

5. Technical Writer

A technical writer is an expert at making highly technical stuff understandable to others. They explain technology in detail, including how to use it, make it, the procedures, the components, the inner workings, and the mechanics. Whether they're creating guides, FAQs, or manuals, they'll demonstrate your product to non-technical people so they grasp its capabilities.

A Technical Writer creates the following:

  • Instructions
  • UX (User Experience) Messaging

6. Social Media Writer

A social media writer is probably a brand's loudest voice. Social media writers stay on top of ever-changing capabilities and algorithms with social networks to ensure content success. 

They speak each platform's language effectively to engage followers with appropriate messaging and interactive elements such as polls and queries. Again, trust is essential when choosing a social media writer because this person will become your brand's representative.

A social media writer is responsible for:

  • Social Media Postings
  • Interactive Material
  • Public Relations Outreach
  • Platform-specific Content

7. Email Writer

The purpose of an email writer's copy is to drive action. They are well-versed in lead generation strategies and how content may help such efforts. Psychology plays a significant role in their creative process. They create and put every word in headlines and call-to-action phrases, taking buyer stages and sales initiatives into account. A professional email writer is adamant about A/B testing text and will constantly examine and adjust their writing to attain the best conversion outcomes.

An Email Writer creates:

  • Newsletters
  • Transactional Emails
  • Drip Campaigns
  • Customer Nurturing
  • Sales Nurturing

8. Scriptwriter

A scriptwriter is an essential component of multimedia ventures. They bring storytelling expertise while remaining committed to the messaging approach. Scriptwriters envision how words on a page will eventually convert to more rich formats, such as videos and podcasts. 

You'll know you've found the appropriate scriptwriter when they can see the big picture of your content vision from the beginning.

A Scriptwriter is a creative resource for:

  • Video Scripts
  • Podcast Scripts
  • Explainer Video Scripts
  • Radio/Audio Advertising
  • Motion Graphics Scripts

9. Long-form Content Writer

A long-form content writer is a cross between a novelist and a marathon runner. Long-form content writers frequently become subject matter experts by default due to their enthusiasm for analytics and knowledge.

While many writers are intimidated by 2,000+ words, long-form content writers favor longer formats since they can incorporate insights into a cohesive and robust framework.

A Long-Form Content Writer creates:

  • Data Studies
  • Case Studies
  • Pillar Blog Entries

10. Ad and Promo Writer

An ad and promo writer understands how to maximize prime real estate with any material they create. Within character count constraints, powerful messages are readily generated. 

They have to develop messages that resonate with prospects and inspire them to take a specific action that results in a captured lead for sales.

An Ad and Promo Writer would work best for:

  • Advertising Text
  • Landing Pages
  • Direct Mail Copy
  • Promo Blurbs Onsite
  • Sales Material 

It is not, and should not be, one-size-fits-all. Because content is demanding, many writing specialists exist to assist brands in succeeding.

When you combine skills, such as content writing, with a specialized niche, you will become an excellent content writer. It might be a very appealing proposal because you now have subject matter expertise and technical skill related to this subject area. The following steps are what you need to know about how to become a content writer:

Step 1: Create a Portfolio

After choosing an industry or specialty, brainstorm content ideas, develop content for that industry, and create a few blog pieces, an ebook, or a case study. A strong portfolio will provide you with a solid foundation to expand. But it alone will not help you. 

You require social proof !

Step 2: Begin Generating Social Proof

You can use this as a content writer to produce your own social proof. Quora is an excellent place to do this. Quora not only allows you to flex your content writing muscles, but it also attracts the required social proof and demonstrates how people are not just consuming but also engaging with your information.

Step 3: Establish Authority by Blogging

Now you can attract more clients and convert them at a much higher price if you establish a sense of authority and knowledge. A blog is a simple way to accomplish this. It will use your blog to demonstrate your expertise and management. It is a reasonably easy way to set up a blog, and there are numerous sites online that will show you how.

Step 4: Develop a Pitch

A great pitch is straightforward, to the point, and articulate. These are the components of a practical angle:

  • A clear, personalized topic line
  • Address the recipient by name
  • Mention where you found their requirement (or why you think they need content)
  • Explain why you believe you are a good fit for the provision or company
  • Examples of your work and portfolio
  • Links to your blog and other social media outlets (like Quora, Upwork, etc.)
  • Links to your social media accounts
  • An effective email signature

And keep in mind that the treasures are in the follow-ups. Remember to follow up after you pitch.

Step 5: Start on Websites for Freelancers 

Fiverr and Upwork, the online marketplaces for freelance services, have led the writing gig economy. Many of you may say that it is saturated, but we believe there are still a lot of opportunities on these platforms. Giving out free labor in exchange for evaluations is a simple method to gain success on Fiverr and Upwork. You can also choose to use these content pieces to build your portfolio, so it's a win-win situation. Once you've accumulated a certain number of reviews, you'll have a better chance of landing assignments on these sites.

Step 6: Create Your Linkedin Profile

A LinkedIn account is the key if you want to be a part of the literary gig economy. The first and most obvious step is to create a complete profile with all relevant information.

After that, it's time to optimize your profile. LinkedIn is also a search engine, so make sure you show up when organizations look for people with specific skill sets. To accomplish this, ensure that keywords are included in both the title and the description.

Step 7: Apply to Firms That Have Openings

Keep an eye out for organizations seeking full-time content writers on job boards. It also includes digital marketing and advertising firms. They're almost always on the lookout for writers. Even if they have full-time writers, agency life is unpredictable, and you never know when your need will expand overnight. So, contact the appropriate individual at these organizations and pitch your services to them.

Step 8: Participate in Content Platforms

You won't be able to choose your clients here, but it's the perfect place to begin if you're starting out. There are other alternative venues, but their payments are lesser. In any case, it's absolutely worth a go.

Usefulness is a critical concept to grasp because wannabe writers either approach content writing as a technique to appease search engines or become scared because they believe they must be innovative. Both ways are incorrect because simply inserting keywords adds little value to our audience, and content writing is usually more about usefulness than creativity.

Clarity is what you should strive for while producing material. When you have clarity, you will be able to explain it lucidly, which is far more appealing than trying to sound clever and full of jargon.

Each of us has these skills, which can only improve through practice and consistency. Just as any muscle in your body can be conditioned and improved over time, so are your writing skills.

Starting content writing can be an exciting and rewarding endeavor. Here are some steps to help you get started:

  • Define your niche: Determine the area or topics you want to focus on. Choosing a niche will help you develop expertise and attract a specific audience. Consider your interests, knowledge, and target market while selecting your niche.
  • Enhance your writing skills: Good writing is the backbone of content writing. Work on improving your grammar, vocabulary, and overall writing style. Read extensively, practice writing regularly, and consider taking writing courses or workshops to refine your skills.
  • Research your topics: To create valuable content, research is crucial. Dive deep into your chosen niche and gather information from reliable sources. Stay updated with the latest trends and developments in your field. This will help you provide accurate and relevant content to your readers.
  • Develop a unique voice: Find your own writing style and tone. Your voice should reflect your personality and resonate with your target audience. Experiment with different styles until you find an authentic and engaging voice.
  • Be open to feedback and learning: Feedback is essential for growth. Be open to constructive criticism and learn from it. Keep honing your skills, exploring new writing techniques, and adapting to changes in the industry.
  • Stay updated and adapt: The digital landscape is constantly evolving. Stay updated with industry trends, SEO best practices, and changes in content consumption habits. Adapt your writing style and strategies accordingly to remain relevant and competitive.

Remember, starting as a content writer may take time and perseverance. Keep practicing, seeking opportunities, and refining your skills, and you will gradually build a successful career in content writing.

Effective content writing is essential for businesses of all sizes. By creating high-quality content, businesses can attract new customers, build relationships with existing customers, and boost their bottom line.

Here are some tips for effective content writing:

  • Start with a strong headline. The headline is the first thing potential readers will see, so it's important to make it catchy and attention-grabbing.
  • Write for your audience. Keep your target audience in mind when you're writing. What are their interests? What do they need to know?
  • Be clear and concise. Get to the point quickly and avoid using jargon or technical terms that your audience may not understand.
  • Use strong visuals. Images, videos, and infographics can help to break up your text and make your content more visually appealing.
  • Proofread your work. Before you hit publish, take some time to proofread your work for grammar and spelling errors.

By following these tips, you can create effective content that will engage your audience and help you achieve your business goals.

The purpose of the content on the internet is to motivate, inspire, convince, or persuade people on the internet. Content does this through either educating, informing, entertaining, or selling to this group. 

Copywriting and content writing differ from each other in their purpose.

Copywriting focuses on selling a product or service. Meanwhile, content writing focuses on entertaining or educating.

Here are some tools writers use to elevate their writing. Do note, though, that these tools will make good writing better. It will not make lousy writing look good.

  • SEMRush Writing assistant or   Website Auditor by SEO PowerSuite : For writing SEO-friendly content.
  • Grammarly: A powerful software that helps improve spelling, grammar, and punctuation.
  • Readable: To ensure that your content is readable to all readers.
  • Hemmingway Editor: Hemmingway is a simple tool highlighting how your content can improve.
  • Copyscape: To ensure your content is free of plagiarism.

Content platforms are an excellent way for budding writers to stretch their creative muscles and write content for various clients. Content platforms are sites actively hiring writers to write on multiple subjects. Of course, you won't have control over who your client is, but it generally pays well. So, it's an excellent place to start.

Here are some excellent content platforms:

  • Constant Content
  • Media Shower
  • Write Access

Content writing jobs offer a diverse and rewarding career path for individuals with a passion for writing and a knack for crafting compelling, informative, and engaging content. These roles involve creating content for various mediums such as websites, blogs, social media, emails, and more. 

Content writing jobs often provide flexibility, allowing individuals to work as freelancers or remote employees, giving them the freedom to manage their own schedules. With the increasing demand for quality content in the digital world, content writing jobs present an avenue for creative expression, professional growth, and the potential to make a significant impact through the power of words.

A Content Writer with under three years of experience typically receives an annual average salary of ₹2.9 Lakhs. In the mid-career stage, a Content Writer with 4-9 years of experience can expect an average annual salary of ₹4.7 Lakhs. For those with extensive experience spanning 10-20 years, the average annual salary for Content Writers is ₹5.6 Lakhs. The average annual content writer salary in India is ₹4 lakhs. 

The average annual content writer salary in other Indian cities is:

  • Mumbai: over ₹5 lakhs
  • Bangalore: over ₹6 lakhs
  • New Delhi: over ₹5 lakhs

 The average annual salary for a Content Writer is over $58,000 in the United States. The average annual content writer salary in other US regions is:

  • Seattle: ranges from $50K - $83K
  • San Fransisco: over $78,000
  • New York: over $65,000

It is a statistical fact that a degree or an advanced degree can net you a higher salary. As such, content writers with higher qualifications take away higher wages. But, the only qualification required to be a good content writer is a flair for writing, a grasp of the language, and creativity. Stuff can only get you these skills.

Additionally, it counts if you have excellent typing skills and know-how of software used for writing.

1. Keep Honing Your Skills

As you write more content, keep sharpening your skills as a writer. Only settle down on one particular style of writing and explore new techniques and approaches once you find something that works and gives you results.

2. Read Digital Content

Reading is one of the simplest ways to improve your writing. Ensure you read digital content from the best writers on the platform to understand their styles and how they approach the core concepts of entertaining, educating, and selling.

3. Start Freelancing

Since your job is to write, you must avoid tying yourself down with one firm. Freelancing will open new vistas for the budding content writer. This will also put you in touch with many new clients.

4. Begin Editing and Proofreading

A good content writer must have an eye for perfection. A writer must develop the skills to edit and proofread their work to become successful in this field.

5. Identify Your Niche

There is something that everyone is passionate about. If content writer identifies their niche and pursues a career writing about what they are passionate about, they can have a far more fruitful career. Remember, there is a reasonable amount of content on the internet. Everybody needs content, be it board games, food, sports, or current events.

As with any other profession, content writers face their own challenges. However, good content writers overcome these and make steady headway in their respective careers. Here are a few challenges that you may face as a content writer:

1. Creative Fatigue

The pressure of constantly coming up with new and innovative ways to portray your content may prove taxing for many. As a result, content writers may often feel like they have reached the limits of their creativity. This Is not true. However, it is simply mental fatigue from the rigors of the invention. 

2. Writer’s Block

On rare occasions, writers can experience what's called writer's block. A simple analogy to this is those rare occasions when you can't find the right word you're looking for. Writers may experience this when writing too much too quickly.

3. Early Grind

The content writer profile requires a lot of grind during the initial phase. As you start, you will be working for meager pay since this is one of the most accessible profiles on the job market. Career progression will also gradually happen as you prove your mettle as an artist with words.

Content writing is both an art and a science. Content writing is frequently confused with creative writing, but it is more about utility than creativity. If you grasp the science behind it, you can wrap it in art (creativity). Understanding how to become a content writer has more to do with marketing content , which is most important for content writing. With a fundamental understanding of SEO and social media networks, you can create content that not only works but also spreads.

Simplilearn offers a Post Graduate Digital Marketing Program that focuses on the critical concepts, tactics, and best practices a writer needs to establish and improve an effective content marketing strategy. Enroll in the program today! 

1. Can I become a content writer without experience?

Yes, it is possible to become a content writer without prior experience. Here are some steps you can take to get started:

  • Learn the basics of writing
  • Research the industry
  • Build a portfolio
  • Network with other writers

2. How can I practice content writing?

There are several ways you can practice content writing:

Start a blog: Creating your own blog is an excellent way to practice content writing. You can write about topics that interest you and work on improving your writing skills with every new post.

Guest post on other blogs: Look for blogs that are related to your niche and offer to write a guest post for them. This will not only give you an opportunity to practice your writing skills but also help you build your portfolio.

Write for online magazines: There are many online magazines that accept submissions from freelance writers. Look for magazines that cover topics you are interested in and start writing articles for them.

Take online courses: There are many online courses available that can teach you the fundamentals of content writing. Take advantage of these courses to learn new skills and improve your writing.

Join writing communities: Join writing communities online and participate in writing challenges and contests. This will give you an opportunity to practice your writing skills and receive feedback from other writers.

3. What is the future of content writing?

The future of content writing will likely involve a mix of creativity and technical skills, with a focus on creating content that is personalized, visually engaging, and optimized for search engines.

Our Digital Marketing Courses Duration And Fees

Digital Marketing Courses typically range from a few weeks to several months, with fees varying based on program and institution.

Learn from Industry Experts with free Masterclasses

Digital marketing.

Digital Marketing Job Search in 2024: Top Things to Do Before You Begin

Unlock Digital Marketing Career Success Secrets for 2024 with Purdue University

Your Gateway to Game-changing Digital Marketing Careers in 2024 with Purdue University

Recommended Reads

A Guide on How to Become a Site Reliability Engineer (SRE)

Top 20 Content Writer Interview Questions for 2024

How to Become a Cybersecurity Engineer?

SEO for Video

Why is HTML Knowledge Important for Content Writers?

How to Become a Big Data Engineer?

Get Affiliated Certifications with Live Class programs

  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
  • July 29, 2021

How to Be a Content Marketing Writer: The Future of Freelance Writing

Julia mccoy.

Creator and Co-founder

We’ve reached some incredible highs in content marketing.

The online content marketing industry’s worth has grown to over $400 billion since its first faltering steps 10 or so years ago.

By 2024, that number should explode by another $269.24 billion – an increase to $600+ billion!

Another big point: when Content Marketing Institute asked marketers what content activities they outsource, most of them (86%) said content creation .

That’s not all. Today, consumers read 3-5 blogs before they even think about buying.

And, when they’re deciding whether they want to do business with a brand, they think about how much they trust that brand immediately after they decide if the prices are right.

What builds brand trust best? Content.

This demand for content naturally correlates to a demand for expert content marketing writers – the people who can craft the authority-driven, engaging written content that builds the trust and loyalty necessary for results.

And, let’s be honest: They’re also the people who can drive artificial intelligence (AI) tools effectively to streamline content creation but retain the human touch it needs to succeed. ✨

Without content marketing writers, none of it would work, and content marketing would not be as hot as it truly is. 🌶

Despite how in-demand they are, plenty of people are still confused about the role content writers play in the field: what they do as part of a content marketing team, what they write to draw in audiences, and what tools they use to do it.

Before we get into the nitty-gritty of what these types of online writers do, first let’s explore a marketing writer definition – because content marketing writers are NOT like other writers.

What is a Content Marketing Writer?

5 Steps to Be an SEO/Content Marketing Writer

  • Develop a Content Marketing Writer Background
  • Understand Strategic Content Marketing & Why It Matters
  • Get the Skills All Content Marketing Writers Need
  • Find Your Niche of Expertise
  • Know Your Worth (The Average Content Marketing Writer Salary)
  • Demonstrate What You Can Do as a Content Marketing Writer

5 Kinds of Content Writers and What They Do

  • Subject Expert Content Marketing Writer
  • Generalist Copywriter
  • Social Media Writer
  • Technical Writer
  • Conversion Copywriter

Who Hires Content Marketing Writers? 3 Major Sources for Content Writer Work

  • Individual Clients – Brands, Businesses, and Entrepreneurs
  • Marketing Departments for Companies and Organizations
  • Writing and Marketing Agencies

7 Types of Content & Copy You’ll Be Expected to Know as a Content Marketing Writer

  • Blogs and Articles
  • Ebooks and Lead Magnets
  • Creative Copy
  • Landing Page Copy
  • Calls-to-Action
  • Headline Copy

How to Use AI to Speed Up the Process of Writing Marketing Content

Are content marketing writers the high-level writers of the future, what is a content marketing writer.

Here’s a good, solid marketing writer definition:

A content marketing writer is an expert communicator who is responsible for creating online written content – blogs, articles, ebooks , white papers, social media copy, infographic copy, and more – that builds trust and loyalty with readers while engaging and informing them.

Before you can become this type of skilled online writer, there are a few basics to know first.

That includes an in-depth, strategic understanding of content marketing as a practice.

Let’s explore.

How to Be an SEO/Content Marketing Writer

So, you want to be a content marketing writer? Before you dive in, there are a few essentials you need to know. Start here and build up your skillset, as needed.

1. Develop a Content Marketing Writer Background

Whether you have an English or communications degree, whether you took some writing courses or have been an avid reader and writer your entire life, you need to have a writing background to get into content marketing writing.

If you enjoy writing but don’t yet have any experience under your belt (e.g. you have never written stories, blogs, articles, or even academic papers or reports before) – it’s time to sit down and practice, practice, practice.

Did you know reading voraciously is also a great way to learn to write like a pro? It’s true – so load up your e-reader with books, get an Audible account for audiobooks to listen to in the car or while you do menial tasks, and visit your local bookstore or library for fresh reads.

2. Understand Strategic Content Marketing & Why It Matters

To be an SEO/content marketing writer, you need an understanding of strategic content marketing.

Since content marketing is all about creating, distributing, and promoting amazing, high-quality, informative, engaging content to your target audience, going about it randomly won’t work.

Instead, it MUST be backed by a strategy – a game plan, a blueprint, a map that helps you put all the pieces together.

Ultimately, content strategy drives content marketing . It will make your content much, much better and your brand marketing much, much more profitable.

Why does it matter so much? Allow me to share a personal case study with you.

Case Study: Why Content Marketing Strategy Matters

I haven’t always been a successful content marketer. I had to learn the hard way how much a solid strategy matters when you’re using content to draw in leads and sales.

I started my content agency, Express Writers, with nothing more than $75. Two years in, our growth wasn’t much to shout about. I was doing content, but I had no strategy for what topics to write, what keywords to target, how often to post blogs, and how to make my audience convert on my content.

In stats, that looked like:

  • 500 organic visitors to our site per day, at most
  • 215 blogs published
  • 141 indexed keyword rankings

We could do so much better. And we did – once I implemented a content strategy in late 2016.

After I mapped out a strategy and put it in place:

  • We started seeing record income months. Each month, we broke our previous record.
  • Our organic traffic doubled, then tripled, then quadrupled.
  • We started ranking – not just high in the SERPs, but #1 for many hot keywords.

Today, thanks to our content strategy, we have over 1,000 blogs published . We have over 20,000 keywords ranking in Google , and our monthly income regularly reaches six-figures .

To put it bluntly, a content strategy is what separates the profitable content from the content that no one cares about.

(Read a case study on EW’s success here: A Case Study in Blogging: 21,600 Keyword Rankings and 90,000 Visitors Per Month .)

So, what exact pieces did I put in place for our content strategy? I’m outlining them below. These are essential for content marketing writers to understand so they can get real traction behind the content they create and publish. Watch a breakdown in my FREE class,  How to Build a Sustainable Online Business.

The Key Pieces of a Content Strategy All Content Marketing Writers Must Know

A. Get Your Content Strategy Foundations in Place

A content strategy answers two fundamental questions about your content marketing:

  • What topics will you write about?
  • What is your differentiating factor, the one element that will make your content stand out from the rest?

Handily, these two questions inform each other.

Once you determine how you’ll stand out, you can use that factor to carve out your expert topic area.

B. Know Your Audience & How to Lead Them to Profitable Action

You can’t write content that hits the hearts of your readers without knowing who they are intimately . And, if you can’t speak to them on a deep level, you won’t inspire them to take action on your content: sign up for emails, download your freebie, or purchase your product/service.

This part of content strategy requires you to research your audience niche, research their search intent, understand their needs at each stage of the marketing lifecycle, and map it all to your content.

C. Learn How SEO Ties In

Do you understand how to optimize your content for search engines? If you don’t know SEO, you need to – it’s one of the major ways content gets traction. Particularly, targeting the right keywords and topics in your content can get you everywhere.

D. Learn to Build Online Authority Organically

Online authority is as much about building a brand’s reputation as it is about encouraging your Alexa rank (or Domain Authority score) to rise.

To do both, content marketing writers must champion publishing content on a brand’s owned domain (I call this your “content house”) vs. “owned” platforms a website and domain built on WordPress. They also need to lobby for quality over quantity in content.

Learn more about the content house in my free class, How to Build a Sustainable Online Business.

E. Understand Strategic Content Creation

The actual writing stage is only one part of content creation. Content marketing writers are, of course, responsible for that part, but also:

  • How to create a content workflow that’s repeatable and scalable (researching, outlining, drafting, editing, collaborating, publishing, and distributing).
  • Which tools to use in the content creation process , including AI content tools.
  • What high-quality content looks like (formats, tone of voice to use, research & source-citing, images, links, and CTAs).
  • Why quality ALWAYS trumps quantity when it comes to content.

F. Know Why Content Maintenance Matters

Content can’t exist in perpetuity without some help. If you publish content and do nothing… expect nothing great to happen.

  • Content needs a little assistance to reach your audience and more eyes, so distribution and promotion are huge to any content marketer or writer and can’t be overlooked.
  • Another element that needs attention is freshness. Check in on your old content pieces every once in a while, update them for accuracy and relevance, or retire them if they’re really outdated or poor-quality.
  • Finally, measure your content’s success. You’ll never understand what worked unless you keep track. Use the right tools , and this part is pretty simple.

So, I’ve shown you the “why” of content strategy for content marketing writers.

If you want to know the “what” and the “how,” you need to check out my coaching program, The Content Transformation System . You’ll not only learn about the ins and outs of content strategy, but also how to create your very own and incorporate it into building or scaling your brand without breaking.

This stuff is indispensable knowledge for any content marketing writer, and is KEY to getting more clients, jobs, and money $$!

3. Get the Skills All Content Marketing Writers Need

Along with content strategy know-how, all content marketing writers need a certain set of skills to truly excel in the industry. Just a few include:

  • Great listener – A great content marketing writer listens and learns as they go. They are continually on top of best practices for SEO, writing for online readers, and content trends.
  • Storytelling and writing know-how – This seems obvious, but not every content writer is a great storyteller too. The best of the best knows how to spin engaging stories out of boring data.
  • Research pro – To create authoritative content, researching (and showing your work through citing sources/linking) is essential.
  • Audience-first mindset – In content marketing, the audience matters most, and great content writers are keenly aware of their audience and how to best engage them.
  • AI writing tool know-how – In the 2020s and beyond, like it or not, the future of content creation is all about partnering with the right AI tools. The best ones streamline and speed up content production so you can effortlessly scale and see more results. More and more brands will be using these tools to make content marketing easier to achieve, so you’ll need to know how to use them.

Differentiate with AI Writing Skills

Out of all these skills, understanding how to use AI tools strategically has become more important than ever for the content marketing writer. Otherwise, your job is in danger of becoming obsolete, as most AI writer tools can write at the level of a general writer .

To stay valuable in the content marketing field, you’ll need to pivot to work  with AI writer tools to produce incredible content  faster . You’ll also need to be able to add your expert human touch to AI content, which is notorious for being bland and/or inaccurate.

Don’t fear, though. You can learn how to differentiate and become a valuable content writer in this new AI-powered world.

First, use the right tool. I recommend Content at Scale . Here’s an in-depth tutorial on how to use it, and here’s a blog on how to position yourself as an AIO (artificial intelligence optimization) writer .

Later in this blog, we’ll talk about exactly how to use an AI tool like Content at Scale to speed up your writing process — without losing the human touch that makes you a valuable asset to any content marketing team.

4. Find Your Niche of Expertise

To be truly profitable and successful as a content marketing writer, you need to zero-in on what you’re good at – then capitalize on it.

Content writers with a specialty are, on average, higher-earners than generalists. That’s because clients will shell out the big bucks for great writers who can explain expert topics in layman’s terms. If you have deep knowledge of a tough topic BUT can explain it clearly and understandably, you are worth your weight in gold. ??

So, if you’re still out there writing on general topics for clients, invest in expanding your education to become an expert writer in a particular area. Some ideas:

  • Do you enjoy crafting headlines worthy of the front page? Why not try your hand at conversion copywriting, which requires knowledge of sales, human psychology, and marketing tactics to reel in readers and turn them into conversions?
  • Are you deeply interested in a specific topic, or do you have work experience in a certain field (health, fitness, finance, tech, etc.)? Commit to learning more (take some courses, read some books), and differentiate yourself as an expert writer in that field.

5. Know Your Worth (The Average Content Marketing Writer Salary)

Another big step on the road to learning how to be a marketing content writer: Know what your skills and work are worth.

You’d be surprised at how many brands don’t understand what GOOD content writing is worth to them. When they don’t get it, you need to be the one to inform them what a fair rate looks like. (This helps set an industry-wide standard that benefits all writers hustling to pay their bills with words!)

In fact, a common question I see all the time is, “How much should I pay a freelance writer for marketing content?”

Here are some helpful averages:

  • According to ZipRecruiter, the average content marketing writer salary is about $75,924 per year . This is based on ZipRecruiter’s analysis of active job postings across the U.S.
  • The average range for hourly pay for marketing writers is $22 – $47 , according to the same ZipRecruiter study.
  • According to data from Indeed.com, the average hourly rate for content writers is a little lower – around $19 .

Depending on your level of experience, skills, and background, you could make much more than these averages – or much less. That said, these rates are good to keep in mind while pricing your own services and scouting for content writing jobs .

6. Demonstrate What You Can Do as a Content Marketing Writer

The final must-do on the path to becoming a content marketing writer is keeping a record of your past work. That means a portfolio , a website, or just a cache of writing samples kept at-the-ready.

Here’s a perfect example of a good writer portfolio from Sarah Asp Olson:

Writers must be able to demonstrate their competency with the written word. You can’t just show a potential employer or client your degree or a list of your accomplishments – they need to see your work in action, and any results that work achieved.

To that end, I highly recommend measuring the stats for pieces of content you created. What kind of traffic did they draw, how many shares did they get, what was the engagement like? If you can, find out conversion stats, too.

This way, you’ll not only prove you can write, but also that your writing gets tangible results for clients.

Not every content marketing writer is the same. Some work in specialized niches and focus on very specific writing tasks. Here are some of the most common types of content writers, including some digital marketing content writing examples:

1. Subject Expert Content Marketing Writer

This type of content marketing writer is well-versed in a specific subject (or subjects). They’re experts on, say, finance, fashion, food, technology or medicine. These are the types of writers brands tap to lend an air of authority and credibility to their content marketing.

For example, if you’re a subject expert on web design, you might write high-level blogs for a web design company about usability, online design concepts, or setting up a domain.

Similarly, an expert B2B tech content writer would spend their days diving deep into B2B tech subjects – topics like SaaS, the Cloud, or data mining. These are topics the average writer doesn’t know well enough to write about with authority, so the subject-expert has an advantage, there.

Here’s a real-life example – a subject expert most likely wrote the copy for this infographic on cognitive behavioral therapy for anxiety. It’s published on the Anxiety and Depression Association of America (ADAA) website:

2. Generalist Copywriter

A generalist copywriter is a nimble scribe who can slip into most general online writing tasks with ease. Need SEO copy for your webpage? Need a great headline, or some compelling call-to-action copy? A copywriter can handle all of it.

A copywriter probably wrote this headline appearing on Panera Bread’s homepage .

This type of content marketing writer is also capable of writing up blogs for general industries such as pets, beauty, and entertainment.

3. Social Media Writer

A social media writer is – you guessed it – adept at penning social media posts on every platform imaginable. They’ll know the right post length, hashtags, images, emojis, and copy to use to get your posts attention and engagement. They also understand how to interact on social to boost brand awareness and connections with the audience.

Here’s a good example of social media writing from our Twitter page @content_hackers :

Publishing content written by a human *and* a bot is a smart move 🤖. Learn why the future of content means a team-up between the two on this latest blog by @JuliaEMcCoy 🎯 https://t.co/vdi7fojoBj pic.twitter.com/k11XOQyviT — The Content Hacker™ (@content_hackers) July 16, 2021

4. Technical Writer

A technical writer, or technology content writer, is deeply knowledgeable about dense, technical subjects, but can write about them in an understandable, easy-to-follow way.

These content marketing writers are key in industries with technical products or complicated technology. Often, these writers are called on to write how-to guides, manuals, product descriptions, and instructions.

This article on Home Computer Networks 101 is a good example of technical writing:

5. Conversion Copywriter

Conversion copywriters , or lead generation writers, are especially skilled at leading readers to take action through written copy.

They have an understanding of the marketing lifecycle, stages of buyer awareness, and sales techniques to overcome a reader’s objections, answer their questions, and persuade them to take action.

“Taking action” can mean anything that benefits your brand, whether you want readers to buy your product, sign up for your emails or your course, or take part in a special offer.

MeetEdgar ‘s home page is a great example of convincing conversion copy:

In the world of content marketing writing, you’ll usually have a pool of three sources for getting content writing work.

1. Individual Clients – Brands, Businesses, and Entrepreneurs

If you’re a freelance content marketing writer, expect the brunt of your work to come from individual clients you have direct contact with, including online brands, businesses of all sizes (size depends on your skill level and experience), and entrepreneurs.

For example, if you’re a subject expert on legal topics, a small legal firm might tap you to write their blog posts. You would have direct contact with their marketing manager and would be in charge of guiding their written content.

2. Marketing Departments for Companies and Organizations

Often, another source for content writing jobs is through in-house marketing departments at larger companies and organizations.

Generally, these companies hire all of their own marketing talent on a salaried basis and maintain a marketing team inside their larger operations. In-house content marketing writers are always needed for these teams, especially as content marketing has grown into a powerful way to reach customers.

For example, Target has its own in-house digital marketing team. So does Booking.com and Verizon Wireless.

3. Writing and Marketing Agencies

When brands and businesses outsource their marketing, they turn to agencies. These agencies handle all marketing activities, including content marketing, and actively hire content marketing writers to work on those client accounts.

Usually, a team of writers will be assigned to one client, and those writers will consistently produce the content for that brand or business’ content marketing. That said, a single writer can be a member of many writing teams and take on many client assignments. There are some specialized agencies out there: Express Writers , my former agency, is focused on helping with the content creation piece of the puzzle.

If you want to be a content marketing writer, you need to be familiar with the most common types of content and copy that appear online. Here’s the list:

1. Blogs and Articles

Blogs and articles are, by far, the most common types of content. You’re probably well-versed in this type already, since most people have at least a few blogs they read on a regular basis.

You’re reading a blog example right now. 🤩

2. Ebooks and Lead Magnets

Brands that want to demonstrate their expertise unequivocally turn to ebooks and lead magnets as content superstars.

Ebooks can be lead magnets, and lead magnets can be ebooks. Other types of lead magnets (high-value, gated content pieces with desirable information that people want to know) include checklists, guides, and tutorials.

Generally, the goal is to make lead magnets so good, people are willing to exchange their email addresses for them.

3. Creative Copy

Creative copy is a good name for the text you see accompanying infographics, product descriptions on product pages, snippets of text describing different elements on a page, or even blogs featuring a more storytelling, creative angle than usual.

You know those sponsored Facebook and Instagram posts that pop up in your feed? Have you ever read the caption and wanted to click to find out more? Congrats, you just experienced the effect of great ad copy!

A good example of an Instagram ad copy via Wordstream.

5. Landing Page Copy

Landing page copy speaks directly to the reader landing on a page from somewhere else. Home pages are often treated as landing pages, but a landing page can be created specifically for traffic coming from a certain place – like for people who clicked on your Facebook ad, or for people who clicked on the link in your Instagram profile.

HubSpot’s home page is a great example of landing page copy:

6. Calls-to-Action

Even though they’re usually short-but-sweet, calls-to-action (CTAs) are big players on any page. These are short sentences that encourage the reader to complete the desired action, such as signing up for a service, subscribing to an email newsletter, downloading a free PDF, or adding a product to their cart.

If we zoom in on the aforementioned HubSpot home page, we see the simplest of CTAs (but sometimes, simple is better!):

7. Headline Copy

In the content marketing writing world, headlines can be make-or-break. A sucky headline can ruin an otherwise stellar blog post. A bad headline can make your landing pages confusing. A terrible headline will turn readers away, not draw them in.

The headline is the main title of a piece of content. It should be the only bit of text on the page that gets tagged as an H1.

Here’s an example of an enticing headline of a Write Blog post :

All these types of copy and content are good to have a handle on for generalists, in particular, who are just starting out and building their portfolios. Know your way around a content vocabulary, learn how to write a wide range of content, and you’ll get lots of work that will prepare you for the next level of content marketing writing.

Then, consider scaling and building your own business!

AI-powered writing tools are becoming increasingly popular among content marketers (and the brands that use content marketing).

These tools can help speed up the process of creating high-quality marketing content by automating tedious tasks such as research, editing, and even writing the first draft.

Let’s briefly touch on how to use these tools. This is must-know information for today’s modern marketing content writer.

Understanding AI-Powered Writing Tools

To leverage the power of AI in your writing process, you must first understand how these tools work.

Generally speaking, they use natural language processing (NLP) algorithms to analyze large amounts of data (billions of pieces from across the internet) and generate insights about a particular topic or subject matter.

Not all tools work the same way to create content, however.

For example, Content at Scale produces unique content every time you use it due to its proprietary technology. Not one, but THREE different NLPs (natural language processors), combined with a proprietary piece of software that crawls the top of Google in the moment of creation, work together to produce truly unique content.

Writing the First Draft for Long-Form SEO Content with AI

One very huge way that AI can power up your writing is by literally creating the first draft of any SEO content piece for you.

Want to see how this works with Content at Scale? Check out this tutorial on how to produce a first draft for long-form content.

Of course, once the first draft is written, it’s your job as the expert content writer to edit that piece for the following goals:

  • Make it match the brand’s voice and tone.
  • Add human emotion, experience, expertise, and thought leadership.
  • Fact-check it for accuracy.
  • Add both internal and external links.
  • Tweak the formatting to make it easy to read.

As you can see, as long as you have writing expertise, you’ll remain a much-needed part of the content creation process for any brand — even in the face of smarter-then-ever artificial intelligence tools.

Ready to get started learning and working with an AI tool? Sign up for Content at Scale and get 20% extra credits.

Automating Editing and Quality Assurance for More Efficient Writing

Another benefit of using an automated system powered by NLP algorithms is its ability to provide quality assurance checks on written material before it goes live.

By running each piece through an automated system prior to publication, writers can ensure accuracy while saving time on manual proofreading processes which often take hours, if not days, depending on the length of the article.

Grammar and spelling checkers like Grammarly catch, flag, and correct basic errors so you don’t have to waste time poring over every word.

Additionally, some systems even offer suggestions regarding sentence structure or word choice. This is major for improving readability and overall quality control when crafting digital copy meant for public consumption.

To sum up, AI-powered writing tools can help you create content faster, more efficiently, and with better quality. The best content marketing writers will understand how to use these tools and leverage them.

If you’re considering becoming a content marketing writer, good on you – the content marketing industry itself is exploding right now.

Content writers who can do their work with panache, expertise, and professionalism are in high demand. More and more brands, agencies, and businesses will be looking for amazing content marketing writers — especially those who can work with AI — so it’s a great idea to get in now.

As the industry balloons, as more and more people want better and better content, the future looks exciting for all of us.

The best way to secure your piece of this pie 🥧 –

Consider starting your own content marketing writing firm. 🥂

Not only will you be able to step away and have more freedom, you’ll be able to scale your income, too, and assemble an amazing small core team around a brand you identify with that is 100% yours.

This is how I achieved a 13,000x ROI on just ONE investment!

Want my 1:1 help doing this? 

In The Content Transformation System , I give aspiring entrepreneurs realistic business skills, systems, and strategy they need to shift to 6 and 7-figures long-term in their online business.

This is a power-packing 12-month mentorship that gives you  everything you need,  including a mastermind-like network of friends and fellow entrepreneurs, to get to the next level.

Watch my free 30-minute training to get a feel of the program today.

Become a Content Hacker

Collaborate with other growth-minded, savvy Content Hackers – plus a host of experts. The price of two coffees/month gets you in.

  • Cancel Anytime
  • For the Price of 2 Coffees a Month
  • 100% Risk Free

Where marketers and founders get the content strategy, skills, and systems to grow exponentially online.

Join thousands of Content Hackers learning smarter content and business strategies.

Become an affiliate.

© 2023 Contenthacker.com

Explore Jobs

  • Jobs Near Me
  • Remote Jobs
  • Full Time Jobs
  • Part Time Jobs
  • Entry Level Jobs
  • Work From Home Jobs

Find Specific Jobs

  • $15 Per Hour Jobs
  • $20 Per Hour Jobs
  • Hiring Immediately Jobs
  • High School Jobs
  • H1b Visa Jobs

Explore Careers

  • Business And Financial
  • Architecture And Engineering
  • Computer And Mathematical

Explore Professions

  • What They Do
  • Certifications
  • Demographics

Best Companies

  • Health Care
  • Fortune 500

Explore Companies

  • CEO And Executies
  • Resume Builder
  • Career Advice
  • Explore Majors
  • Questions And Answers
  • Interview Questions

I'm Zippi, your career sidekick.

Let's find the right job for you.

Get the job you really want

The information and tools to find your next job.

Zippia helps you find and pursue the job that's right for your career. Other job sites display jobs, but they don't care how those jobs fit into your longer term career goals. We believe that every job seeker should have access to a full set of career information to better evaluate and choose a job.

Personalized jobs

Get job recommendations based on your background, workplace preferences, and career goals.

Company insights

Understand a company’s culture before you apply for a job through reviews, financial performance, and salaries.

Job insights

Discover new career options based on your skill set, including salaries, job responsibilities, and more.

Career paths

Visualize how professionals with a similar background have navigated their careers.

What people say about Zippia’s career platform

Zippia has given me hope again that I can get out of my dead-end warehouse job and find something better, something actually related to my major.

Tomi Okunoye

Tomi Okunoye

Job seeker in pursuit of a career change

No spam! Just good quality jobs that accurately match my interests.

Austin Keppel

Austin Keppel

Graduate, California State University - Sacramento

Zippia's easy-to-use format makes career searching very enjoyable.

Erika Nuss

Student, Nicholls State University - Thibodaux, LA

Out of all the job searches I've made, Zippia has been impressive enough to keep on testing it out. It regularly suggests new jobs that other sites haven't shown me.

Kevin F.

Graduate, Baylor University

Zippia is like no other job board! The information I found on the site has not only helped choose the right job, it has also helped me make sure I make the correct career choice.

Jillisia Santillana

Jillisia Santillana

Paralegal pursuing a career as a lawyer

Zippia has become my personal career counselor. It has helped discover new career opportunities for my major; opportunities I didn't know were available for a Sociology major.

Kira Sly

Student, California State University - Bakersfield

Zippia aggregates all the information that a job seeker needs into one site.

Edwin Salazar

Edwin Salazar

Job seeker in pursuit of a career in social services

A lot better design and layout. Monster is bad and not worth it.

McKensie

English Major graduate in Mississippi

You figured out what jobs I wanted without me knowing what I wanted.

Elijah

UCLA graduate in English

I felt limited to traditional opportunities when graduating. Zippia helped me think outside the box and find a position that was definitely a good fit.

Claudia Amand

Claudia Amand

Graduate, UNC at Chapel Hill

Zippia provides an intuitive way that will allow students to explore all available career paths.

Dr. Lee Mahon

Dr. Lee Mahon

Professor, Fielding Graduate School

Life after college doesn't seem as intimidating now that Zippia has helped me explore the different career options available to me.

Michelle Townsend

Michelle Townsend

Senior Student, Cal State University - Chico

2024 Best Companies To Work For

Is Your Company A Great Place To Work?

Zippia Badge 2024

Best companies to work for

Chevron

Best companies to work for in each state

Best companies to work for in major cities

“The right way to find [a job] is to cull through mountains of job ads... That's what Zippia, a career-resources site, has done.”

Mention Logo

“This was job search nirvana! How had I not heard of Zippia before?”

Mention Logo

“Career site Zippia provided Business Insider with data...”

Mention Logo

“...Career insights website Zippia, crunched data for more than 800 professions...”

Mention Logo

“Career site Zippia used Python language tools to analyze 100,000 résumés...”

Mention Logo

“Job website Zippia shows...”

Mention Logo

“Zippia.com is a tremendously valuable resource for college grads to see what’s out there for them.”

Mention Logo

“That's the word from Zippia, a San Mateo, California-based job search site ... rank the top job markets in the U.S.”

Mention Logo

“Zippia just released a fun new tool that will help you while away the hours in your cubicle.”

Mention Logo

“Well, here's some cool news: A new tool by career website Zippia will let you...”

Mention Logo

“According to career website Zippia.com...”

Mention Logo

“A new report from Zippia, a career information site...”

Mention Logo

“Career website Zippia defines dead-end jobs as professions that offer few or no pay hikes...”

Mention Logo

“Zippia analyzed College Scorecard data on alums' earnings...”

Mention Logo

“Zippia: College majors that rank highest…”

Mention Logo

“...the folks at the job-hunting site Zippia crunched the numbers...”

Mention Logo

Most in demand jobs and salaries

  • Account Executive
  • Administrative Assistant
  • Call Center Representative
  • Certified Nursing Assistant
  • Company Driver
  • Customer Service Representative
  • Data Analyst
  • Data Entry Clerk
  • Data Entry Specialist
  • Delivery Driver
  • Insurance Sales Agent
  • Licensed Practical Nurse
  • Life Insurance Agent
  • Maintenance Technician
  • Owner/Operator
  • Picker And Packer
  • Real Estate Agent
  • Registered Nurse
  • Registered Nurse Case Manager
  • Sales Associate
  • Sales Representative
  • Software Engineer
  • Technical Support Specialist
  • Truck Driver
  • Warehouse Team Member
  • Warehouse Worker

Search jobs by state

  • Connecticut
  • District of Columbia
  • Massachusetts
  • Mississippi
  • New Hampshire
  • North Carolina
  • North Dakota
  • Pennsylvania
  • Puerto Rico
  • Rhode Island
  • South Carolina
  • South Dakota
  • West Virginia

Search careers by industry

  • Architecture and Engineering
  • Arts, Entertainment, Sports, and Media
  • Building and Grounds Maintenance
  • Business and Financial
  • Community and Social Services
  • Computer and Mathematical
  • Construction and Extraction
  • Education, Training, and Library
  • Executive Management
  • Farming, Fishing, and Forestry
  • Food Preparation and Restaurant
  • Healthcare Practitioner and Technical
  • Healthcare Support
  • Installation, Maintenance and Repair
  • Life, Physical, and Social Science
  • Office and Administrative
  • Personal Care and Attendants
  • Production and Manufacturing
  • Protective Service
  • Transportation

ZIPPIA ADVICE & RANKINGS

20+ Shocking Workplace Bullying Statistics [2023]

20+ Shocking Workplace Bullying Statistics [2023]

20+ Essential Email Statistics [2023]

20+ Essential Email Statistics [2023]

15+ Telling Unlimited PTO Statistics [2023]

15+ Telling Unlimited PTO Statistics [2023]

Build Your Resume With Zippia In Minutes

resume-sample-1

Job Search Resources

Most Common Interview Questions

Most Common Interview Questions

How To Write A Resume

How To Write A Resume

How To Write A Cover Letter

How To Write A Cover Letter

how to become a web content writer

  • Order Content
  • Write Content

Find out the latest developments here on our blog.

  • A New Era in Writing: Understanding the Transformative Evolution of AI-Generated Content

' src=

posted by iWriter user iWriter Team

February 19, 2024

AI-generated content

Welcome to a new era in writing, where groundbreaking technology is revolutionizing the way we create content. Artificial Intelligence (AI) has taken center stage, unleashing its transformative power and forever changing the landscape of written communication. From news articles and blog posts to social media captions and marketing copy, AI-generated content is reshaping how information is disseminated. 

In this blog post, we delve deep into the evolution of AI-generated content and explore its immense potential for innovation in various industries. Brace yourself for an exciting journey that will challenge your perception of what it means to be a writer in this transformative age!

Introduction to AI-Generated Content

In recent years, there has been a significant increase in the use of artificial intelligence (AI) for various tasks and industries. One area that has seen a major transformation is content creation, with the rise of AI-generated content. 

AI-generated content refers to written or multimedia material that is created using computer algorithms and natural language processing techniques without direct human input.

The idea of machines creating written content may seem futuristic, but it has already become a reality in many industries. From news articles and blog posts to marketing copy and product descriptions, AI-generated content is being used by businesses and organizations across different sectors.

How AI-Generated Content Works

The process of creating AI-generated content involves the use of machine learning algorithms that are trained on large datasets of existing content. These algorithms can analyze patterns, identify key phrases and topics, and generate new text based on the data it has been fed. This means that AI-generated content can be tailored to meet specific requirements and match a particular style or tone.

Another crucial aspect of how AI-generated content works is its ability to learn from feedback. As more people interact with the written material created by these algorithms, they continuously adapt and improve their output based on user preferences and behavior. This leads to increased accuracy and relevance in the generated content.

Advantages of AI-Generated Content

Technology advancements have transformed how we live, work, and communicate. In recent years, Artificial Intelligence (AI) has emerged as a powerful tool that is changing the landscape of many industries, including writing. 

The rise of AI-generated content has brought about numerous advantages that are revolutionizing the writing industry. Let’s take a deeper look at some of these benefits:

Speed and Efficiency

With traditional writing methods, it can take hours or even days to write an article or blog post. However, with advanced AI tools such as GPT-3 (Generative Pre-trained Transformer 3), writers can generate well-written content in a matter of minutes. This not only saves time but also increases efficiency and productivity.

Cost-Effective

In today’s competitive business world, time is money. By utilizing AI-generated content, businesses can save on labor costs associated with hiring writers for various tasks such as product descriptions, email marketing campaigns, social media posts, and more. 

Consistency and Accuracy

Human error is inevitable in any task performed manually; however, AI-generated content eliminates this problem almost entirely by ensuring consistency and accuracy in every piece of written material produced. Unlike human writers, who may make mistakes due to fatigue or distractions while working on large volumes of text, machines do not get tired or lose focus when generating countless articles.

Personalization

With advancements in NLP technology, AI-generated content can be personalized according to specific needs and preferences. This means that the same topic can be presented differently based on factors like the intended audience, tone, and style. 

Challenges of AI-Generated Content

One of the main challenges is the potential loss of jobs for human writers. With AI-generated content becoming more sophisticated and cost-effective, many fear that it could replace human writers in various industries. This raises questions about job security and the future of writing as a profession.

Another challenge is ensuring the accuracy and quality of AI-generated content . While these programs can produce large volumes of content at a rapid pace, there is still a risk of errors or biased information being generated. This can be particularly concerning when it comes to news articles or other forms of informative writing where accuracy is crucial.

The Future of Writing with AI

One of the most significant fears surrounding AI-generated content is that it will replace human writers altogether. While it is true that AI algorithms can produce high-quality content at a fraction of the time and cost, there are limitations to what they can do. 

The current capabilities of AI in writing are limited to generating text based on pre-programmed data or specific rules set by humans. They lack creativity, emotional intelligence, and critical thinking skills that are essential for crafting compelling pieces of literature.

Embracing the Evolution of AI-Generated Content

In essence, embracing the evolution of AI-generated content requires us to let go of traditional notions and embrace a new way of thinking about writing. With the right approach, AI can be a powerful ally in helping us achieve our creative goals and drive progress in the writing industry. 

So, let’s welcome this change with open arms and explore AI’s endless possibilities. Book a free call to discuss your AI content needs today.

Comments are closed.

Free Lessons

how to become a web content writer

Popular Post

  • SEO Headlines: Optimize Your Headlines for Search Engines and Readers
  • 5 Reasons People Read Blogs
  • The Ultimate Guide: How to Create Engaging Long-Form Content
  • Newsletters
  • Account Activating this button will toggle the display of additional content Account Sign out

Why Everyone Suddenly Hates the Rock

The Rock—international superstar, national treasure, and proprietor of the world’s most emotive face—is back in WWE. But instead of celebrating the return of one of the sport’s most infamous legends, fans are freaking pissed. Like, they’re literally booing him out of arenas.

This is an unexpected development, because ostensibly, there is no place on earth where the Rock should be more welcome than within the confines of a professional wrestling ring, which is where he first cultivated his one-of-a-kind charisma, way back in the prehistory of America. (Read: the late 1990s.) But to understand the Rock’s recent curdling, you’ll need to get up to speed on a whole lot of wrestling lore, and the fact that he’s not quite as beloved outside the ring as the box office might have you believe. Don’t worry, I’ll explain.

Why are people mad at the Rock?

By asking this question you realize you’re cracking open a whole Pandora’s box of hyper-insulated pro wrestling nerdery, right?

What? Nevermind. Let me just close this —

Too late! So, last Friday, on WWE’s television show SmackDown, t he Rock made a glorious return to the ring in order to challenge Roman Reigns for the prestigious Undisputed WWE Universal Championship, which is a title that Reigns has held for more than three years. The match is scheduled for this year’s edition of WrestleMania—basically, the WWE’s Super Bowl, where the company takes over a football stadium to showcase the very best of fake fighting.

In a vacuum, this is the exact sort of match that WWE fans fantasize about. The Rock hasn’t really wrestled in over a decade, and Roman has done an excellent job portraying the exact kind of smug, narcissistic villain you desperately want to see taken down a peg. A main event between the two would possess crossover Hollywood pageantry, drippy overtones of “legacy,” and, of course, two giant guys beating the piss out of each other.

What’s so bad about that?

Because, as is clear to anyone who cares even a little bit about pro wrestling, this is most certainly not the story that WWE—who employs a whole fleet of writers tasked with dreaming up the hubrises and motivations of their on-screen characters—was trying to tell. In fact, the Rock’s insurrection torpedoed the last year of creative vision, and made Cody Rhodes, the other guy you need to know about, look like a chump.

Who is Cody Rhodes?

Cody Rhodes is a supremely talented wrestler who tried, and failed, to beat Roman Reigns at last year’s WrestleMania. This was a bit of a swerve. Everyone in the building expected that Cody would win, thus banishing Reigns to the shadow realm once and for all. The script had it all: Cody was returning after a debilitating injury, and, more importantly, WWE’s creative team hammered home the idea that he was competing for the one belt his late father, the legendary Dusty Rhodes, never won during his time as a wrestler.

So yes, the defeat stung, but for the nine months afterward , Cody Rhodes opined about his quest to FINISH HIS STORY. Rhodes was dead set on defeating Roman Reigns in a cathartic rematch in 2024, crystalizing a two-year dramatic arc filled to the brim with failure and perseverance, which is really when professional wrestling is at its best. (In fact, you can purchase a Cody Rhodes T-shirt from the WWE shop brandished with the words, Finish the Story . )

Wow, so the WWE has been pitting Rhodes against Reigns for a while. 

Yeah. All of this culminated in January, at WWE’s Royal Rumble—one of the company’s marquee events, where 30 wrestlers compete for a title shot against the current champion. (Which, in this case, is obviously still Roman Reigns.) Guess what, Cody Rhodes won! He was gonna finish the story! All of his hopes and dreams were in reach!

And then WWE’s writers did something unthinkable. Despite building the tension between Rhodes and Reigns for literal years, it appeared that the company had made the unconscionable decision to write Rhodes out in favor of … you guessed it … the Rock. Cody Rhodes announced that he would face Roman again, but not at WrestleMania— offering a meandering jumble of lines to clarify why he was ceding ground to his much more famous colleague . It completely broke the internal logic of Cody’s character and obliterated the reasons we’ve rooted for him for so long. That’s just bad writing , brother.

I can see how that would be pretty frustrating if you cared about wrestling.

Now you can understand why, when Cody Rhodes appeared on this week’s Raw, the whole arena went deafening with chants of “ROCKY SUCKS!” The hashtag #WeWantCody, meanwhile, was the No. 1 trend in the United States , eclipsing, I don’t know, #TrumpMoscowTrial or whatever else. Do you know how much you need to bungle your script to get wrestling fans to turn on the Rock? Compare that opprobrium to literally any of the other times the Rock has walked into a wrestling arena over the past 20 years. (Here’s a personal favorite moment, from WrestleMania 32 , where he ignites his own name with a flamethrower .) It goes to show you that while the Rock is one of the most well-liked people on planet Earth, even he cannot escape the gravity of muddled plot development.

OK but, like, why is this happening? Why is the Rock suddenly infringing on Cody’s plans? 

Now you’re getting into some real off-the-books chicanery that nobody can be totally clear on. But the facts are these: On Jan. 23, the Rock joined the board of directors at TKO —the sports conglomerate that owns both WWE and UFC. This all happened during a huge shake-up at the company. Vince McMahon , longtime chairman of WWE, had been ousted as a series of horrifying sexual assault allegations came to light, which seemed to create something of a leadership vacuum. According to some reports, the Rock used his newfound leverage to lobby his way into a headlining match against Roman Reigns, fairly asserting that a clash against Reigns would be a big-ticket item that could garner a ton of mainstream attention, even if that meant painting over the established narrative scaffolding. (Yes, we’re looking at a scenario where a C-suite level executive is going to be exchanging powerbombs in the middle of the ring.)

That seems kinda snakey?

It wouldn’t be the first time! Here’s where we must acknowledge that the Rock is collecting a bit of a reputation for being a conniving presence behind the scenes in the entertainment business. We are only about a year removed from Black Adam —the Rock’s superhero turn—which coincided with an attempt to snag control of the perpetually dysfunctional DC universe by pitching a multi-arc set of franchise films pitting his character against Henry Cavill’s Superman. (He failed, and the DC property was instead handed over to director James Gunn. ) There is also the fact that the Rock and some members of the Fast & Furious franchise spent years on hostile terms with one another— partly rooted in his decision to star in the spinoff film Hobbs & Shaw, which excised the rest of the cast —although, apparently, the Rock and Vin Diesel have since squashed their beef. If the Rock is truly angling for decision-making power in WWE boardrooms, then it does seem like part of a larger pattern of aspirations.

Have they done any damage control?

As a matter of fact they have! Thursday night, at a loosely defined WrestleMania press conference, Cody, the Rock, and Reigns had a second confrontation that retconned the first. Cody is now saying that he does want to face Reigns at WrestleMania, but Reigns said he’d much prefer to wrestle the Rock. An impasse! Drama! Collusion! WWE, sensing the growing displeasure with their latest Hollywood import, is now writing the Rock as a legitimate bad guy, which means that the rain of boos greeting him at least make sense within the fiction. It’s hard to say where we’re going from here. Maybe all three of them will wrestle for the belt at the same time? But at the very least, WWE is trying to clean up their own mess, and by and large, fans seem pretty pleased with the new direction—if only to see the Rock get his ass kicked.

Doesn’t the Rock have movies to star in? Why is he back in WWE in the first place?

It does seem like his film career has slowed down a bit. Last year, the Rock’s sole theatrical project was a cameo in the aforementioned vibeless and shark-jumping Fast X —yes, the 10 th Fast & Furious movie. He has Moana 2 on the horizon this year, which is set to be at least a medium-sized deal, but you do get the sense that Peak Rock—with all the GQ profiles and hypothetical presidential bids—is in the rearview mirror. How do you rehabilitate your brand after a couple of duds? The wrestling ring, baby!

While we’re here, are there other reasons I should hate the Rock that I don’t know about?

His shtick is getting pretty old! If you are a fan of, like, subpar middle school–style burns, laced with the faint whiff of homophobia, then I can’t recommend the Rock enough. The last time he was in WWE, he made a whole thing out of nicknaming John Cena “Fruity Pebbles.” I get that wrestling is not the highest art in the world, but we can do a little better than that. As an actor he has basically stuck to the same blueprint—a jacked, handsome guy who has rarely encountered genuine adversity—and frankly, that has gotten pretty old, too.

I won’t bore you with every gripe people have against him, but suffice it to say there are scores of YouTube compilations , angry Reddit posts , and small-time sports and celebrity blogs that attempt to explain the anti-Rock sentiment. Not America’s favorite big guy after all!

So where does this leave Cody?

Who knows! The funny thing is that the WWE has pivoted before, and they’ll pivot again. Maybe Cody will finish his story at WrestleMania, kicking the ass of Roman and the Rock at the same time, before riding off into the sunset with his legacy secure. Or, perhaps, the Rock will totally emasculate him in front of a jampacked stadium, making everyone even angrier than they are right now. I honestly can’t decide which one I’d rather see.

comscore beacon

IMAGES

  1. How to Become a SEO Content Writer: The Beginner’s Guide!

    how to become a web content writer

  2. How to become a CONTENT WRITER in English

    how to become a web content writer

  3. A Novice Guide to Become an Effective Content Writer

    how to become a web content writer

  4. Top 10 Skills Needed to Become a Successful Web Content Writer

    how to become a web content writer

  5. How to become a content writer for beginners

    how to become a web content writer

  6. How to Get Started As a Freelance Web Content Writer

    how to become a web content writer

VIDEO

  1. content writing complete course 2023 Part 1 || The Unlimited Skills

  2. Tips to Write Great Website Page Content (Part 1)

  3. Lecture 1080Topic- FREELANCING CAREER WITH CHATGPT

  4. What do I learn to become a content writer

  5. work of web designer

  6. Top Skills Required for Web Content Writers

COMMENTS

  1. How to Start Content Writing (For Beginners)

    Becoming a web content writer is hard work, but very rewarding! Types of Content Writing There are many different types of content writing, such as: writing content for websites writing content for newspapers and magazines writing content for online marketing writing content for public relations (PR) SEO writing

  2. How to Become A Content Writer

    What You Need to Become a Content Writer. First and foremost, you need to be able to write. When presented with a blank page and little information to go on, take charge by planning a way to create brilliant, engaging content. Do this by researching the topic, organizing your thoughts into an outline, writing copy, and reviewing it to make sure ...

  3. How To Become a Content Writer in 5 Steps

    How To Become a Content Writer in 5 Steps Indeed Editorial Team Updated June 30, 2023 Many brands rely on content writers to create content for their social media pages, websites and ad copy. They use the copy to attract potential customers and instruct them on interacting with their product.

  4. How To Become a Freelance Content Writer and Get Clients

    What are six chief steps to getting started? Where is the best place to build a portfolio and start your career? Speaking as a writer, content is at its best when it's useful and helpful. So, let's jump right into information you can use when deciding to become a freelance content writer. What is a freelance writer?

  5. Best Content Writing Courses Online with Certificates [2024]

    The most common career path for a content writer includes becoming a web content provider for online publications, e-commerce sites, and blogs. Another common career path for someone in content writing is to become a paid social media contributor, better known as an influencer. There are still plenty of traditional career paths for someone in ...

  6. 8 Types of Content Writing: How to Become a Content Writer

    1. Copywriting: Copywriting predates online content but remains as relevant as ever in the digital age. Copywriting provides information about a product or service in a way that is attractive to potential customers and tells a concise story about brands or products.

  7. How to become an awesome content writer (beginner's guide)

    1. Hook readers from the very first sentence 2. Apply guided brand tone and voice 3. Pay attention to details 4. Understand search engine optimization (SEO) 5. Understanding AI in Writing 6. Be creative How to become a content writer with no experience? Dive in learning Identify your niche Maximize online presence Build a portfolio Start pitching

  8. How to be a web content writer

    Installing a simple add-on like Grammarly can help enormously. You will find your writing skills develop and perfect over the period of time you work as a web content writer. Take every available opportunity to continue the learning process, as this will help prepare you for greater responsibilities and an enhanced career path.

  9. How to Become a Successful Content Writer in 2023

    How to Become a Successful Content Writer in 2023 | Ownr Pricing Register Your Business Discover how to become a content writer with our expert guide. From types of content writing to practical tips, start your journey today.

  10. Content Writing Explained + 8 Tips to Become a Better Writer

    For example, a video will be more conversational than a blog post. 5. Get feedback and edit your content. Don't just self-edit. You're too close to your work for that. Ask a friend or colleague to take a look and point out logical loopholes, choppy flow, unclear points, etc. Here's an example:

  11. How To Become a Content Writer: A Writer's Guide

    So what's the truth? How can a new digital content writer get noticed and become a sought-after professional earning a decent living? Preparing yourself to become a high-paid freelance content writer takes some effort. But with time and focus, you can find success.

  12. How to Become a Content Writer in 2024 (Next Steps + Requirements)

    Develop Essential Writing and Editing Skills Content writing is more than just putting words on a page; it requires the ability to write clearly, persuasively, and concisely. Focus on honing your writing skills by practicing different forms of writing, such as blogging, copywriting, and technical writing.

  13. What a Content Writer Is and How to Become One [Research]

    Margarita Loktionova May 10, 2023 7 min read TABLE OF CONTENTS Companies hire content writers to create engaging articles, ebooks, case studies, and other formats. A content writer's job is to inform, educate, and entertain their target audience while also promoting the business's products or services.

  14. How to become a content writer

    Develop your writing skills: Content writing requires a strong foundation in writing skills, including grammar, vocabulary, sentence structure, and punctuation. To develop these skills, start by reading extensively, both within and outside your niche. Reading will help you become familiar with different writing styles, techniques, and voice.

  15. How to Become a Well-Paid Content Creator in 4 Steps

    How to become a content creator: 4 steps. The paths to different positions may differ, but there's a general process you can follow to become a social media content creator. Here are four steps on how to become a content creator. Step 1: Develop your skills. You probably already have an idea of what type of content creator you want to be.

  16. How To Become a Content Writer

    First, develop your writing skills by taking writing classes or workshops. Second, build your portfolio by writing for online publications or creating your own blog. Finally, network with other content writers and professionals in the industry. Content writing is a challenging but rewarding career.

  17. Web Content Writer: What Is It? and How to Become One?

    Many employers seek a web content writer with a writing background, at least three years of experience in producing online content, and extensive knowledge of the specific topic. For example, to be a web content writer for a personal finance blog, learn about all aspects of budgeting, investing, and taxes.

  18. How to Be a Content Marketing Writer: The Future of Freelance Writing

    The final must-do on the path to becoming a content marketing writer is keeping a record of your past work. That means a portfolio, a website, or just a cache of writing samples kept at-the-ready. Here's a perfect example of a good writer portfolio from Sarah Asp Olson:

  19. 10 Best Content Writer Jobs for (Beginner) Freelancers in 2024

    1. SEO Blog Writer. If you have a knack for storytelling and a versatile writing style, plus you understand the digital world's mechanics, consider being an SEO blog writer. You'll create engaging content on diverse topics that pleases both your readers and search engines.

  20. How To Become a Content Writer (With Salary and Tips)

    Here is a step by step guide showing how to become a content writer: 1. Earn a degree. Earning a degree is usually optional to become a content writer, but it may be beneficial. Many people who become content writers have a bachelor's degree in marketing, English, creative writing or communication. Having a relevant degree can help you develop ...

  21. How to become a Web Content Writer

    Even though most web content writers have a college degree, it's possible to become one with only a high school degree or GED. Selecting the appropriate major is an important step in becoming a web content writer. Data from web content writer resumes shows that the most common majors include english, communication, and journalism.

  22. Content Writer Careers

    The following is a step-by-step guide to becoming a content writer: Earn your degree. Having a bachelor's degree in English, marketing, communications or creative writing can help you develop the necessary writing, research and marketing communication skills necessary in this role. Gain experience.

  23. How to become a content writer: a step-by-step guide

    Learning how to become a content writer can lead to a flexible and satisfying career for people who love to share ideas. There's no single career path for becoming a content writer, which makes it accessible to anyone willing to learn. Here are some steps you can follow to become a content writer: 1. Complete secondary education and A-levels.

  24. How to Hire a Content Writer

    MediaBistro caters specifically to media professionals, making it an excellent platform for finding experienced journalists and writers. Content creation platforms. ClearVoice. ClearVoice is a content creation platform that connects clients with freelance writers. It provides tools for content creation, collaboration, and payment. Contently

  25. A New Era in Writing: Understanding the Transformative Evolution of AI

    With traditional writing methods, it can take hours or even days to write an article or blog post. However, with advanced AI tools such as GPT-3 (Generative Pre-trained Transformer 3), writers can generate well-written content in a matter of minutes. This not only saves time but also increases efficiency and productivity. Cost-Effective

  26. Roman Reigns and the Rock at WrestleMania: How WWE turned fans against

    WWE, sensing the growing displeasure with their latest Hollywood import, is now writing the Rock as a legitimate bad guy, which means that the rain of boos greeting him at least make sense within ...