how to make a good presentation about your company

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Blog Beginner Guides

How To Make a Good Presentation [A Complete Guide]

By Krystle Wong , Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

Home Blog Presentation Ideas How To Make a Company Profile Presentation with Examples and Templates

How To Make a Company Profile Presentation with Examples and Templates

Imagine a presenter who can resonate with their target audience so effectively that they inspire the required trust and confidence to get new relationships started. That’s the primary goal of a successful company profile presentation. 

As Nancy Duarte has said in her book Resonate , “Presenting ideas can either evoke puzzled stares or frenzied enthusiasm, which is determined by how well the message is delivered and how well it resonates with the audience.” Precisely because we know how vital this is to any business, we’re revising how to write a productive company profile in this article. 

We’ve included company profile examples in this article to learn from others on how to best present your company. In this article, we’re strictly referring to company profile presentations.

What is a company profile?

As we’ve described before in our company profile templates category, a company profile is a resource organizations can use for creating presentations that describe the essential aspects of a company.

Company profile uses

A company profile is meant to assist in presenting a company to an audience. With that understanding, it can help with topics ranging from sales to internal company presentations, for example: 

Introducing the company to its new employees

If we understand this resource as a polished portfolio or dossier, it’s easier to conceive how it can back up almost any pitch for diverse collaborations. The tool is suitable for showing a company’s philosophy, intentions, and plans to an audience. 

Acquiring new investors

Promote your brand with it, or use the resource to persuade investors during fundraising for your company. You can also rely on it to present your company to prospects by crafting a professional company presentation.

Marketing presentations

Another aspect to consider is that company profiles are great for media presentations, back up any sponsorship opportunities, and get new collaborators to pitch in with our global company vision and plans.

How to create a company profile presentation: step-by-step instructions

Putting a company profile presentation together helps to focus on each slide at a time. Focus on the meaningful content of your company profile and use slides to complement your message. 

Here is a run-down of each slide, one by one, to help put your company profile together. Alternatively, you can create your company profile presentation deck using SlideModel’s AI Presentation Maker tool and prepare your presentation for final PowerPoint edits. 

Step 1 – Company Profile Cover Page

Your first slide can include your company logo , a title that typically reads “Company Profile”, and a sub-title. A quick one-liner description can be entered here or a meaningful short text with a motto or phrase.

Step 2 – Mission & Vision

In general, you’re seeking to include the vision and mission slides in these first part of a company presentation. The classic piece of advice here is to state a company’s mission to give out what you’re looking to achieve. If you have doubts on what to include in a mission and vision slide, learn here how to prepare a successful vision statement .

Very much tied to the above, start by seeking a compelling introductory section for a company presentation. 

Step 3 – What we do

Next, introduce your services or products in a medium-sized slide text. Nancy Duarte again guides us with valuable wisdom on this aspect as she recalls how “communicating only the detailed specifications or functional overviews of a product isn’t enough.” Look for an emotional rapport in your product introduction as much as possible. Ideally, you’ll address consumers’ or your audience’s pain points in a way that compels them to hear more. 

On this last note about your audience, go deeply into their ways of thought, desires, interests, and needs to determine the problems and challenges they’re facing. Clearly defining what your proposed solution of value will be throughout your company pitch is a great way to present your company profile. 

Far from overdoing it, focus on your main business areas to present your top three to six. Use images or icons for visual support. Include a supporting text on a service description, and the benefits of these for your target audience. 

Step 4 – About the Company

And enter your company description in the next slide. This is usually presented with the header “About Us.” If your growth is at the point where it makes an impact once the story is told, include it. The same applies to any awards or key certifications you may have in your name. If you’ve made it to the news or media in great light, or if there’s any vital history that can be an impressive point for your company’s reputation, it may be worth adding those here. 

If you don’t want to start from scratch, you can use the About Us slide templates for PowerPoint.

In a nutshell, use all of your relevant bragging rights as you see fit. Stress any significant milestones your company could have achieved by the time you present. And narrow down your niche and any location-specific expertise you may have working to your advantage. 

Step 5 – Present the Team

Follow with your team slide through a Meet the Team slide design. Show a few images of your leading talent. As usual with a team slide, consider the most common recommendations on who to highlight and what to include. You’re looking for the most reputable milestones of your team members’ careers as a highlight of their background to make a shining difference. If a particular person or group makes a stellar difference by being an experienced part of your team, include the following slide with just those party’s credentials and best references. 

Step 6 – Company major milestones

Then move to portray the company’s significant milestones in a timeline visually . The idea is to make your roadmap visually clear. For that, title each part of the process, give it a brief description, and extend timeline indications onto a separate slide, if you prefer. 

Step 7 – Relevant Data

If you need to add PowerPoint chart templates , the next few slides would be a proper section to include these. Give descriptions of the data you’re presenting. Include a mix between pie charts, line and bar graphs, and other formats as you move along. 

Our Company profile PowerPoint template , for example, includes a world map that allows users to pinpoint company locations around the globe. The idea is to make the company’s global reach a lot more visible. 

All of the above coincides with a total of 15 slides we put together as part of this company PowerPoint-friendly material. Edit its background, move data around, and customize it as you see fit.

From here on, we suggest adding positive reviews via client testimonials. You can even add a client portfolio if you already have a great, solid base. Any good words about you from relevant parties will reinforce your credibility as the final touch and your conclusion slide.

Why use company profile templates?

Using PowerPoint presentation templates for company profiles is the first step toward a professional job. The primary justification for this choice is how much easier it is to edit, add, remove, or re-write a slide compared to other formats. Depending on how often you’ll need to customize this resource to pitch an audience, making quick changes can be easy and convenient.

Also, consider how quickly a company is going to face alterations in terms of products, finances, milestones, and diverse goals. Adding or removing a slide is very easy!

While we’re touching upon edits, keep your texts short and relevant descriptions. Avoid long blocks of content or jam-packed illustrations, even using graphs, tables, or others. As with any slide for any purpose, keep your presentation as lean as possible. 

Alternatively, you can access our free company profile template to create an excellent company presentation.

Recommendations on company profiles

Speaking of purpose, define what the company profile is set out to achieve. An investment plan or trade portfolio can be a part of why a company profile is needed. Align objectives in this sense with the overall content. 

If it isn’t evident, add the company logo to the company profile presentation. If you’re using pictures, make sure they’re of the highest quality, as this speaks professionalism. Some logo maker tools offer preset presentation sizes which makes the process easier.

As for contact details, seek to include email, phone, corporate address, and even a website mention. Adding these details is a way to let potential clients quickly learn more about your company. Social media accounts are also a must in terms of outreach and potential customers checking the company’s trajectory. To make it convenient and for a streamlined access to your contact information, add a digital business card with relevant contact details including website link and social media handles.

Company profiles might not be the best place to include financial reports or any corporate problems you’re dealing. On the contrary, they’re intended to draw people to your business and make them fall in love with a brand, its mission, and its vision. 

That’s why it’s so important to seek to appeal to your audience’s emotions. How you can call upon an emotional connection with what you’re presenting is a great guiding principle as you build your next company profile presentation material, script, setting, and performance. Every aspect counts! Control what happens rather than leaving it to chance. 

Examples of successful company profiles

Study cases for eco-friendly companies.

From a two-page company profile for a food waste management solution company to an 88-page document of the exact nature of one of Australia’s Equity Trustee companies, we’re detailing various company profile examples for a clearer idea of what these can include. 

MAEKO made a clear statement in just a couple of slides, clearly defining its mission & vision, its niche, the offered solution for a world-class problem, and displaying its products’ end purpose.

The annual report from Equity Holdings Ltd. instead presents data in a consolidated way that both shareholders and potential business partners can quickly appreciate. Though lengthy, the main goal behind this approach is to provide complete insights into each aspect of the trust’s management, profits & losses.

We hope this has helped, and, of course, let us know if you’d like to see more or different. We’re here to help you excel every step of the way. Also, check out our step-by-step guide on how to make a PowerPoint Presentation .

1. Company Profile PowerPoint Template - The Basic Structure

For business executives, sales teams, and entrepreneurs, the Company Profile PowerPoint Template proves to be a powerful tool for kicking off a quick and impactful presentation. As described in the article, it contains the basic structure for a powerful Company introduction covered in 15 slides.

Blue & light gray themed, it’s fully compatible with all versions of PowerPoint, Keynote, and also Google Slides. Pie chart graphs, linear graphs, and bar graphs slides included to create detailed data reports.

Use This Template

2. Company Profile PowerPoint Template with SWOT Analysis & Pricing

This template will give you the tools for a fully-detailed company introduction. Listing slides to showcase scenarios such as “problem vs solution”, SWOT analysis, global market solutions, pricing lists, and way more, it’s a compendium of 20 slides intended for business success.

In a dashing white and teal color combination, with gray accents, this template is the perfect asset to present data in a visually appealing way. Fully compatible with all versions of PowerPoint, Keynote, and Google Slides.

3. Professional Company Profile PowerPoint Template

Present your company in a stellar fashion thanks to this Company Profile template. With subtle gradients and a clean layout, this template’s design moves far from the classy-styled presentation into a carefully crafted design with vivid tones. Dark purple, red, and orange tones make up this template in striking combinations to gather the public’s interest.

100% compatible with all PowerPoint versions, Apple Keynote, and Google Slides.

4. Executive Styled Company Profile Template

Make a memorable introduction for your company with the help of this Company Profile template for PowerPoint. This template can boost your pitch in a steel gray tone with terracotta and teal accents. Featuring slides for organigrams, goals and milestones, core values, timelines, and more, 22 slides are ready to edit and rearrange as fits your company the best.

Compatible with all PowerPoint versions, Apple Keynote, and Google Slides.

5. Flyer One-Pager Company Profile Template

Easy to distribute, even easier to create. A vividly toned one-pager company profile template is a practical solution for conferences, meetups, and any kind of large business exhibition. Quickly deliver the vital data that makes your company a profitable place to invest. Get hold of potential new clients, or just attract potential employees with the help of this flyer format of a company profile.

Fully editable in all versions of PowerPoint, Apple Keynote, and Google Slides

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Business PowerPoint Templates, Company Introduction, Company Profile, Company Profile Presentation Filed under Presentation Ideas

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How to Make a Business Presentation (12 Easy Tips)

Jul 25, 2022

Whether over online or in the conference room, there’s a lot to consider when making a business presentation. Finding your unique presentation style that balances humor, confidence, approachability, and professionalism is no easy feat. Above all, capturing and retaining your audience’s attention is the most important and often the most difficult thing to juggle.

In this blog, we’ll share how to make a business presentation that’s compelling, engaging, persuasive, and memorable. Feel free to skip ahead to our 12 tips or start creating your own business presentation with a professional template

8 Tips for a Winning Company Presentation

A company presentation is a vital tool for management and sales departments . This type of presentation plays a huge part in promoting the corporate brand – it’s layout and structure need to be professional and convincing . In this article, we’ll show you what goes into a successful company presentation.

Your company presentation in PowerPoint 

Today’s dynamic market requires companies to adapt and continually seek out new partnerships and clients. Creating a compelling and versatile presentation of products and services is essential . Here are 8 useful tips for designing your company presentation in PowerPoint .

First impressions are everything – and that goes for company presentations, too. It takes people a fraction of a second to form an initial opinion and all too often, that initial opinion is hard to change. This makes it all the more important to set the right tone at introductory meetings.

At face value, a company presentation serves the simple purpose of presenting a company in the best possible light . You want to list key figures and detail services, but you also want to convey emotions and mission statements. The other party wants to learn about who you are .

Your company presentation needs to be tailored to your brand, your business, your products and your services . Although there is no ideal blueprint for a company presentation, there are principles and rules to guide the process.

Tip 1: Preparation and design: The first impression counts

A company presentation is often the first step in connecting with important stakeholders . It lays the groundwork for further discussions and meetings and other objectives, such as closing a contract, establishing a partnership or inviting the client to a follow-up meeting.

You don’t get a second chance to make a first impression and your company presentation is no exception to this rule. To truly be effective, every presentation needs a professional design . And that starts with the corporate design (CD) .

Take a look at your existing company presentation. Is it consistent with your CD?

If not, you need to tailor the font, color scheme and visual language to your corporate identity. Establishing a consistent and meaningful design will help you make a lasting impression on potential clients and partners.

In addition, high-quality images are a must. Professional preparation and great design mean being able to win over even the most critical managing director or the most demanding customers.

✔ Keep the design of your company presentation timeless, elegant and appealing . Avoid overwhelming your audience with cluttered slides and too many bells and whistles. Clean and modern flat design (a large selection of graphics, icons and diagrams can be found here ),as well as isometric design (found here ) are currently on trend.

Tip 2: The 20-minute rule. Your audience’s time is precious!

Most executives and leader are pressed for time and as a result, attention spans can be short. For this very reason, keep your company presentation short:

Spend a maximum of 20 to 25 minutes on the introduction section (“about us”). Then it’s time to get to the point and present your business concept, specific offer, products and/or services in detail. Better yet, keep you presentation short and start a dialogue .

Studies have proven that during a presentation, attention levels drop sharply after just 15 minutes . Your audience will be grateful that you value their time. In most cases, they already know more about your company than you think.

Tip 3: Structure: What belongs in a professional company presentation?

The art of a successful company presentation is, among other things, to condense the most important content of your business plan (business model, market, strategy, finances, etc.) onto a few slides . But it’s even more important to know which facts are truly relevant to your target audience and which are not.

1. Always start by answering the most important W questions :

Who? Contacts, management, staff, partner companies

What? Services, products, etc.

Where? Locations, industries/markets, business areas

How? Goal, vision, mission statement

Why? Advantages for new clients or partner companies

Emphasize the “What?” and ” Why?” of your presentation; this is what your audience will be most interested in.

2. Competition is fierce. Most markets are flooded with competitors and attractive alternatives. That’s why unique selling propositions and individual advantages are so important. What makes you special? Why are you better at meeting the needs of your audience?

3. Always include references from satisfied clients and customers . Concrete references help your audience better understand why your services or products are the right choice.

4. Call-to-action: The last slide of your PowerPoint presentation should motivate your audience to act . You’ve presented your company in detail and with conviction – now you want a reaction from the audience. You can formulate this call to action in more general phrases along the lines of “Let’s get it done!” or “Let’s go!”, package it as a targeted question about the content or use it as a prompt for follow-up contact.

Tip 4: Highlight benefits to your target audience

Knowledge about your target group is power . The first question your audience will ask themselves when you give a presentation is, “How will I benefit from this?” Here are some questions that will help you tailor your content to your audience :

• What are the driving factors for purchasing/collaborating?
• How much prior knowledge about your company is available?
• What follow-up questions are you likely to receive?
• What key messages do you want to convey in your presentation?
• What is your unique selling point (USP) and how do you differ from your competitors? Check out this blog article for more information.
• What kind of design and layout is right for your (business) presentation?
• Storytelling: How do you best get your story across?
• Is the company history really interesting to your audience? Maybe it’s the new innovative solutions you’re about to launch that will deliver real added value?
• Does it matter how many locations and employees you have or is how your customer service process works more important?

A good start to developing your presentation is a team brainstorming session followed by a workshop with key decision-makers from management, marketing, and sales. You can also bring editors, copywriters or a specialized agency on board.

Tip 5: Convince with more than just text

The presentation design needs to be just as convincing as the content. Most presentations we see consist of 70-80% text. But bullet points and sprawling text alone aren’t enough to make an impact .

The design process begins when you stop focusing on writing statements and start creating a presentation that supports your content visually. Here’s a good rule of thumb: 50% of your slide’s area should be text, 50% should be images, graphs and charts .

Obviously, you don’t have to follow this rigidly on all slides, but presentations with rich visual content are always a success . The most important thing is to keep written content short – keywords and short sentences are usually enough .

The following slides (screenshots from our Company Presentation Toolbo x ) provide vivid examples of layouts and designs.

If you’re pressed for time or need some professional design inspiration, check out our PowerPoint templates . Or ask a graphic designer or a professional PowerPoint or presentation agency like PresentationLoad for support.

Tip 6: The customer is king: Give them what they want

Before you start your presentation, ask your audience what information they need. Are they familiar with your company? Have they already gone to your website for information? Knowing this might help you tailor it more to your audience’s needs by editing or even completely omitting sections of your presentation. The key is to remain flexible while presenting and only include what is really relevant to your audience.

The first step is to make sure your presentation is completely up to date .  A slide master is the easiest way to make any universal changes to your presentation, update key figures, contact information, etc., without sacrificing formatting or layout.

Even in a completely updated presentation, you may find there’s information that just isn’t relevant to your target audience. PowerPoint helps you with this by providing a quick and easy option to hide slides . In the thumbnail pane, right-click the slide you want to hide and select Hide Slide .  You can also hide multiple slides by holding down the Ctrl key , clicking on them and then selecting Hide Slide with a right-click. The hidden slides will now appear greyed out. To reverse this option, simply click Hide Slide again and you slides will be visible.

Another technique to make your PowerPoint company presentation more flexible and interactive is to use hyperlinks . For example, you could hyperlink all the titles of individual sections on your agenda slide so that you can jump from the agenda slide directly to the relevant section with a simple click. This also allows you to respond dynamically to your audience’s reactions or interests.

Pro tip : Use your company logo as a home button. Adding a small logo to the corner of each slide not only strengthens your branding, but also allows you to add a hyperlink to the agenda slide. Click on the logo and you’re back to your PowerPoint presentation overview.

Tip 7: Present like a pro

A company presentation lives and dies by its delivery . Even a perfect presentation is of little value if the delivery isn’t convincing. As a presenter, you need to communicate the passion and enthusiasm you feel for your brand through your presentation.

But don’t go overboard! Be authentic . If you can do this, your company presentation will not only reinforce your company’s positive image but will also excite your audience.

Arouse emotions by using images that speak to your audience . Involve your audience by starting with words such as “Imagine…”. Focus less on “we” (your company) and more on “you” (your audience) . These techniques will help you open the door to your audience’s subconscious – which is where most decisions are made.

 ✔ Leave enough time to rehearse your presentation . Ask your colleagues if they would be willing to serve as a test audience and give feedback on your presentation.

Tip 8: Post-presentation best practice

Always prepare a ready-to-email format of your presentation . When your customers and partners are impressed, they’ more likely to ask for a digital copy.

Never send your presentation as a PowerPoint file; always send it as a PDF to preserve its formatting and layout. Be sure to pay attention to the file size , too. A company presentation in PDF format should be no larger than about 3MB. An email attachment containing a 30MB company presentation will come across as anything but professional. There’s also a risk that the email won’t even reach the recipient’s inbox due to a limited attachment size.

✔ Create your company presentation PDF before you present . This way, you can offer it as a digital copy directly after the presentation.

Win customers with your company presentation

On just a few slides, your company presentation summarizes all the pertinent facts and ideas with which you want to convince your audience. This makes it all the more important to truly understand your audience before you start designing your presentation .

The first impression counts – adhering to your corporate design will elevate your presentation to a higher, more professional level. Be concise and to the point and highlight the benefits your audience will derive from working with you and your company. A modern presentation is designed with a 50:50 ratio of text to images ; avoid too much text and unnecessary facts.

As the presenter, you represent your company. That’s why it’s especially important to be flexible and provide your audience with the information that matters most to them .

The aim of this blog post is to provide you with a general idea of how to create a practical and convincing company presentation in PowerPoint. These tips are based on years of proven professional expertise.

Need help creating an even better company presentation?

Feel free to post a comment here or contact me directly by sending an email to [email protected] .

I’d be happy to answer your questions or, along with my team, help you with the concept, structure, content and design of your company presentations. It can really help to have someone with a different perspective take a look at your presentations.

We have been creating PowerPoint presentations for mid-sized companies and international corporations for almost 20 years. As a result, we have a wealth of experience with corporate sales and strategy presentations.

Additional services:

• Non-binding consultation for your presentations.
• Send me your presentations for review.
• Professional support with concept and design.
• Revision of your existing company presentations.

Good luck with your presentations!

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How to Give a Killer Presentation

• Chris Anderson

For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:

• Frame your story (figure out where to start and where to end).
• Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
• Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
• Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
• Put it together (play to your strengths and be authentic).

According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.

Lessons from TED

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”

• CA Chris Anderson is the curator of TED.

Partner Center

How to Make Effective Impactful Presentations (Tips & Tools)

Learn how to make a good presentation great - step-by-step with examples. Learn the principles, guidelines & qualities needed to prepare captivating slides.

Dominika Krukowska

12 minute read

Short answer

Short answer: how to make a good presentation.

Start with a surprising statement, a bold promise, or a mystery

Provide context with a bit of background information

Structure your presentation within a story framework

Make every word count, and use as few as possible

Use visuals only to support your presentation text

Use interactive design to make your audience active participants

End by telling your audience what they can do with what they’ve learned

Boring presentations are instantly forgotten. How’s yours?

Lifeless presentations can spell doom for your message, leaving your audience disengaged and your goals unreached.

The price of a mediocre presentation is steep; missed opportunities, unimpressed prospects, and a bad rep.

In a world where everyone has grown to expect a good story, a boring presentation will be instantly forgotten. Like a drop in the ocean.

But not all is lost.

This post will teach you how presentation pros create compelling narratives and leverage the latest tech tools to command attention, drive a powerful message, and get shared like gossip.

Let’s get started!

How to prepare a presentation?

The successful presenter understands the value of small details and thorough preparation like the seasoned chef knows the importance of quality ingredients and careful technique for serving a 5 star dish

But where do you start?

Step-by-step guide for preparing a presentation:

1. Define your objective

Every presentation needs a clear goal. Are you looking to persuade, educate, or motivate? Perhaps you aim to showcase a product, or share insights about a recent project.

Defining your objective early on will guide your content creation process, helping you to focus your message and structure your presentation effectively. Think of your objective as the North Star guiding your presentation journey.

2. Analyze your audience

Next up, who are you talking to? Your audience should shape your presentation as much as your objective does. Understanding their needs, interests, and background will enable you to tailor your message to resonate with them.

Are they experts in your field, or are they novices looking for an introduction? What questions might they have? The more you know about your audience, the more compelling your presentation will be.

3. Research your topic

Once you've defined your objective and analyzed your audience, it's time to delve deep into your topic. Comprehensive research lays the groundwork for a robust, credible presentation.

Don't just scratch the surface – explore different perspectives, recent developments, and key statistics. This will not only enhance your understanding but also equip you with a wealth of information to answer any questions your audience might have.

4. Choose the right delivery format

Finally, consider the best format to deliver your message.

The right format can make all the difference in how your message is received, so choose wisely!

PowerPoint presentations are classic and easy to work with. But PowerPoint and Google slides are not so versatile in terms of their content experience. They're static, packed with information, and all look alike.

Our own presentation maker offers interactive, personalized, and multimedia content experience.

Data from our research of over 100K presentation sessions shows that audiences engage with Storydoc presentations 103% better than PowerPoint.

How to create an effective presentation?

There’s part art and part science in creating high-engagement high-impact presentations.

An effective presentation is the painstaking result of well-organized content, visuals that support and elevate your message, simplifying complex information, and personalizing wherever possible.

I wrote this post to teach you how to do all these, and a few things more.

Ready to learn? Let's dive in!

How to organize your presentation content?

Crafting a compelling presentation is like writing a page-turner.

You need to captivate your audience, maintain their interest, and guide them effortlessly through your narrative.

But how do you transform a heap of information into a well-structured presentation you can’t stop reading? There’s a structure you can follow.

3-step process for organizing a magnetic presentation:

1. Prioritize content

Your presentation should immediately capture interest and demonstrate relevance before moving on to establish understanding .

A) Build interest:

Begin with a strong hook that grabs your audience's attention. This could be an intriguing statistic, a powerful image , or an engaging question. It should stir curiosity and make your audience eager to hear more.

B) Establish relevance:

Once you have their attention it's time to establish why your presentation matters to your audience.

Address your audience's main concerns. Make sure your content directly speaks to these pain points, and address them in order of importance.

2. Build anticipation

A great presentation is like getting a new car – it builds anticipation, takes you on a thrilling ride, and ends with you wanting to share the experience with all your friends.

Start with a compelling problem your audience relates to and follow up with a promise of an amazing way they can solve it. This problem-solution dynamic creates a suspense that keeps your audience glued to your presentation.

3. Use a story framework

Finally, use a story framework to give your presentation structure and flow.

Begin with a big idea that underpins your presentation. Then delve into the problem, showcasing why it needs attention. Present your solution, painting a vision of a better future for your audience.

Weave in concrete examples of how your solution changes lives.

Tell the story of WHO you helped, WHAT the situation was before and after your solution, WHERE and WHEN it happened, WHY it worked and HOW it made them feel.

If you’re writing a business presentation you should follow this with an execution plan that outlines how the solution will be implemented.

Finally, close with clear next steps, guiding your audience on what they should do after the presentation to bring meaningful change into their lives.

Our recommended story framework:

How to design your presentation?

A good presentation is more than just making it look pretty ; it's about communicating your message effectively and creating a lasting impression.

Good presentation design grabs attention, and leads it to where it’s needed most. It takes your hand and leads you through the easiest and most pleasant path to understanding.

Good presentation design supports your message rather than steals the spotlight. Good design is narrated design.

What is narrated design (Scrollytelling)?

Scrollytelling, where "scroll" meets "storytelling", is an interactive content experience that guides readers through a narrative journey with a simple scroll. It connects text, images, videos, and animations into integrated “scenes” where content is both shown and narrated.

Scrollytelling breaks complex content into digestible chunks and gives the reader control over pace. It has been scientifically shown to enhance engagement, understandability and memorability.

Scrollytelling came up as a central thing when Itai Amoza, our Founder and CEO was building the foundations for Storydoc.

He partnered with one of the world’s leading visualization scientists , prof. Steven Franconeri , to help him bring to Storydoc the means to reduce the complexity, friction, and information overload so characteristic of business presentations.

Scrollytelling is part of the solutions that came up, which led to specialized storytelling slides like our narrator slide (in the example below).

An example of Storydoc scrollytelling:

How to design presentation visuals to support your story

Presentation visuals can be unsung heroes or sloppy distractions.

Visuals can bring your message to life, make complex concepts easy to understand, and engage your audience in ways that words alone cannot. Or… they can sit there looking all pretty and distract you from what’s really going on.

4 elements of great presentation visuals:

Support your message: Your visuals should support your text, highlight your main message, and align with your objective. They should reinforce your points and help your audience understand your message.

Represent your audience: The best visuals are relatable. They should resonate with your target audience and reflect their world of associations. Use images and graphics that your audience can identify with – this can enhance their engagement and make your presentation more memorable. Equally important is using clean images - an effective way to do this is by using tools that allow you to remove your image backgrounds . By eliminating distractions and focusing on your subject, you create images that are more impactful and, therefore, can potentially increase audience engagement.

Introduce your product, outcomes, and clients: Wherever possible, use visuals to demonstrate your product, illustrate outcomes, and represent your clients. This can remove doubt and misunderstanding by letting your audience see (and make obvious) what words sometimes struggle to describe.

Follow your branding guidelines: Your presentation is an extension of your brand, so your visuals should conform to your branding guidelines. Consistent use of colors, fonts, and styles not only enhances brand recognition but also creates a cohesive, professional look.

Here’s an example of a well-designed presentation:

How to communicate complex information?

Did you ever have to read a presentation where you felt like you're lost in a maze of jargon, data, and complex concepts?

Are you giving others this same experience?

Communicating complex information is a common challenge in presentations. But there are ways you can simplify your presentation and reengage your audience.

Here’s how you can get complex information across:

1. Use interactive content

Interactive content is your best friend when it comes to simplifying complex information and getting deeply engaged with your content.

It gets the readers more involved in your presentation by letting them play an active part; like choosing the content route they wish to take and controlling the pace.

It keeps your presentation textually lean - giving readers the choice to expand more details on demand (in tabs, live graphs, sliders, accordions, and calculators).

Beyond that, live graphs can illustrate trends, animations can demonstrate processes, and videos can bring concepts to life.

Calculators, questionnaires, and chatbots provide personalized and specific answers to readers as part of your presentation, without them having to get in touch with you or your team.

Elavating your presentations from static to interactive has been tied to increasing the number of people who read your presentation in full by 41% !

Making interactive used to be hard, but now you can just use Storydoc. Go make your first interactive presentation. It’s easy as pie.

2. Show don’t tell

A picture is worth a thousand words. Because no one will read a presentation with a thousand words, do everyone a favor and use images.

Images can be super effective at communicating complex information and save you a lot of needless text.

In fact, visual representation of data and concepts can often convey what words cannot. Use diagrams, infographics, and images to illustrate your points and simplify the complex.

The goal is to create a visual narrative that complements your verbal one.

3. Narrate your content

Storytelling is another powerful tool for communicating complex concepts.

Whether it's through text to speech AI, video bubbles, or a scrollytelling narrator slide, narrating your content can help guide your audience through the complexity.

By giving your information a narrative structure, you can make it more digestible, engaging, and memorable.

According to Sales Hacker’s data, people remember up to 10% of numbers and 25% of images they see. When you center your presentation around a story, this rises to 60-70% .

4. Use examples and allegories

Examples and allegories help unravel the complexity of ideas.

They scaffold your message with concepts we already know and understand, and can easily imagine in our mind. This makes them less new and intimidating and more familiar.

Critically, the real secret lies in selecting examples that are not just familiar but also deeply relevant—those are the ones that will truly ring with your listeners.

If you tailor the allegory to your audience's world, it is guaranteed to lead to an “aha” moment.

5. Open a line of communication

Finally, invite dialogue. This could be through a chatbot or an option to book a meeting for further discussion. This not only helps clarify any confusion but also encourages engagement and deepens understanding.

For example, finishing your presentation with an interactive calendar to book a meeting instead of a generic “Thank you” slide has proven to boost conversion rate by 27% !

How to personalize your presentation?

Imagine attending a party where the host doesn't remember your name or anything about you. Not a great experience, right? The same holds true for presentations.

In a sea of generic content, personalization can be a lifeline that connects you to your audience on a deeper level. It’s also the single most important predictor of success, getting 68% more people to read your presentation in full .

But how do you add that personal touch?

1. Address reader by name

Just as you wouldn't start a conversation without a greeting, don't start your presentation without acknowledging your audience.

Using your audience's name can make your presentation feel like a personal conversation rather than a generic monologue. It's a simple yet powerful way to engage your audience from the get-go.

2. Use their company logo

Including your audience's company logo in your presentation can make them feel seen and valued. It shows that you've taken the time to tailor your presentation to them, enhancing its relevance and appeal.

Plus, it's a subtle way to reinforce that your message is specifically designed to address their needs and challenges.

3. Add a personal message (video or text)

A personal message can go a long way in building a connection with your audience.

It could be a video message from you, expressing your enthusiasm for the opportunity to present to them, or a text message highlighting why the presentation matters to them.

This personal touch can make your audience feel special and more invested in your presentation.

4. Personalize your Call-to-Action

Finally, cap off your presentation with a call to action that speaks directly to your audience.

Swap out the generic 'Contact us' with something that gets to the heart of their needs, something like, 'Let's roll up our sleeves and tackle your [specific issue] at [their company].'

By tailoring your call to action, you show your audience you've truly got their back, that you're not just here to talk, but to make a real, positive impact on their world.

Here’s an example of a personalized slide:

How to measure the effectiveness of your presentation

Imagine if you could peek into your audience's mind, understand what resonated, what fell flat, and what drove them to action?

Presentation analytics is essential in order to guide you on how to fine-tune it for maximum impact.

But how do you get your hands on presentation analytics?

Any presentation you create with Storydoc comes with an out-of-the-box analytics suite , ready to track and provide insights.

We give you 100% visibility into how people engage with your presentations and send you real-time engagement alerts.

Here’s a video explaining how you can track performance with our analytics panel:

4 critical presentation engagement metrics to keep track of

1. Reading time

Storydoc gives you the precise time prospects spend reading your presentation so you can quickly figure out what's hitting the target and what's not.

Are they soaking up every word or just quickly skimming through? This can help you shape your content to hit the bullseye.

NOTE: Keep in mind that reading time alone might not show you a full picture. A better way is to use a smart engagement score that brings together different metrics like time spent and depth of reading. You can get this kind of total score in Storydoc.

2. Reading completion

Another basic metric we track is how many people read your content from start to finish.

This metric is a strong sign of the prospect’s interest and your content quality. It shows you if they're finding the information relevant, but also worth sticking with till the end.

3. Next step conversion rate

This one tracks how many people take the next step after they check out your presentation. This could be filling out a form, setting up a meeting, or downloading more files.

For business presentations, measuring this can show how well your presentation is pushing people further down the sales funnel.

At the top of your analytics dashboard, you can find a tab that shows you how many people clicked on your CTA divided by presentation, date, and location. If you scroll down to the list of readers, next to each person you can also see whether they clicked on the CTA or not.

Here's what it looks like:

4. Number of shares

This metric is particularly important for B2B sales teams . As more people are getting involved in buying decisions, this measure helps you see if and when your content is being passed around inside your prospect’s company.

On the analytics dashboard, under each presentation version, you can find detailed information on how many people read it. So, the higher the number, the more your presentation has been shared internally.

We'll notify you when your presentation has been shared, and who opened it, so you can time your follow-up perfectly to your buyer’s readiness to advance further.

Here's where you can find this information:

Best tool for making an effective presentation

In the realm of presentation tools, classics like Google Slides and PowerPoint offer simplicity and ease, while Canva and Pitch add a dash of design flair and collaboration.

If you're seeking to elevate your presentations to new heights you’ll need to do better than simple PowerPoints or flashy Canvas. Next-gen AI presentation tools like Storydoc are your game-changer.

They break free from the static concept of slides and offer the creation of interactive, immersive content experiences that sweep us along like a good story.

Grab a template - create your best presentation to date

Ever wished for a secret recipe to whip up a killer presentation? We've got something even better! Our interactive presentation templates are your shortcut to success.

Say goodbye to hours of formatting and hello to captivating, interactive presentations, all with a few clicks.

Grab a template and turn presentation woes into wows!

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

6 presentation skills and how to improve them

3 stand-out professional bio examples to inspire your own, how to write a speech that your audience remembers, how to make a presentation interactive and exciting, tell a story they can't ignore these 10 tips will teach you how, reading the room gives you an edge — no matter who you're talking to, writing an elevator pitch about yourself: a how-to plus tips, your ultimate guide on how to be a good storyteller, 18 effective strategies to improve your communication skills, similar articles, the importance of good speech: 5 tips to be more articulate, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, how to not be nervous for a presentation — 13 tips that work (really), how the minto pyramid principle can enhance your communication skills, 8 clever hooks for presentations (with tips), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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How to Make a Business Presentation in 7 Easy Steps [Free Business Presentation Templates]

Updated: May 02, 2022

Published: September 11, 2019

There’s a reason many people despise public speaking. Defining your presentation style , putting together engaging slides, getting your point across clearly, handling unexpected questions, and squeezing a laugh out of the audience is a lot to consider.

Still, nearly all of us have to give business presentations every so often — especially salespeople . And the most daunting part of preparing for any presentation is that there’s always room to improve. 

Even the most seasoned speakers headlining at conferences or reps who top the leaderboard every month can improve their storytelling, deliver their message more clearly, and perfect their physicality. And so can you.

There are an infinite number of presentation tips out there, so we’ve distilled the vast pool of tips down to what will make the biggest impact on your presentation — and we’ve left you with actionable takeaways you can apply to your presentations today.

How to Make a Business Presentation

1. make a plan.

Things won’t go according to plan if you don’t even have a plan in the first place. Before building your slide deck , create an outline that includes the main points and pieces of evidence you want to get across.

This outline will act as your anchor while you build a slide deck and give your presentation, pointing you toward the key arguments you know you need to touch on.

I like to start with the bare bones: introductory remarks , the three points I hope my audience remembers from my talk, and concluding remarks. Then, I add sub-points to each of those three points that comprise the meat of my presentation.

These bullet points become helpful later, too, when I’m putting together my slides. They show me how much material I have on each takeaway, which allows me to split my content into the appropriate number of slides.

A well-delivered, memorable introduction and conclusion are essential ingredients of a presentation. Don’t overlook them in your outline.

Even a couple of quick bullet points on exactly what you plan to cover in each will help you set an engaging, confident tone at the start and wrap up in a way that helps your material stick in your audience’s mind.

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2. Choose a slide deck

Select a slide deck that matches the tone of your presentation. There are three primary factors that can influence your deck style:

• The formality of your workplace . A good litmus test is your company’s dress code. For example, if you wear business formal attire to work, stick with a slide deck with neutral colors like navy, white, grey, and black, and keep your fonts sharp. If your workplace is more casual or prizes creativity over ceremony, consider a more colorful deck, but keep it to two to three complementary colors to avoid creating slides that are too busy.If you’re looking for a slide deck that’s creative but not overwhelming, consider something like this ( you can download this slide deck template for free here ):

• The content you’re presenting. Serious research and financial data, for example, are suited for more professional decks. Informal recaps, brainstorms, and planning sessions may give you more bandwidth to use brighter colors.Here’s an example of a slide that would be well-suited for data:

Download the Slide Deck Template for Free

• Your personal brand . If you’re known at work for your sense of humor or your GIF reaction time on Slack, you’ll be able to get away with a more friendly font and colorful template. If you lean into professionalism and want to express rigor in your analysis or ideas, select a deck with few distractions — keep the colors neutral.

We had our designers here put together a set of free business presentation templates that you can start using today. 

3. Lead with a story and a laugh

One of the reasons it’s so easy to get wrapped up in TED Talks for hours on end is that nearly every presenter begins with a compelling story.

Whether it’s the harrowing tale of a near-death experience or a heartwarming recap of the speaker’s daughter’s first day of preschool, a great story engages the audience’s attention. It should also allow the speaker to build a personal connection with listeners and serve as a memorable cornerstone of the presentation.

When possible, begin your presentations with a story. The key, once you’ve shared your story, is to succinctly tie its main point back to the focus of your presentation.  

Don’t feel you must tell a story that’s groundbreaking or unique — in fact, relatable stories will be most effective at breaking through to your audience.

For example, a marketing director at HubSpot recently began a presentation about her team’s redesign project by sharing a personal anecdote about her struggles clearing weeds in her garden.

Finally, add humor where it feels natural. Getting a laugh out of your audience within the first minute will put them at ease and set a positive tone for the information they’re about to take in. 

4. Add verbal signposts

One of the best pieces of presentation advice I’ve ever gotten came from a college professor who believed our brains needed what he called “signposts”: verbal cues that could stick in an audience’s mind even as the details slipped away. 

He challenged us to distill our presentations down to three key takeaways and come up with one-to-three-word phrases that represented each point. Then, we were to reference those three cues or signposts in our introduction — just before diving into their details — and once again at the end.

If there were slides involved, he also had us select a simple image for each signpost that would be repeated throughout the deck.

Here’s an example: if you were giving a presentation pitching a website redesign, you might talk about all of the benefits a redesign would bring. Your website would be more visually consistent with your brand, the user experience would vastly improve, and you’d improve loading time to boost your search rankings.   

The signposts for this presentation might be: 

• Brand Consistency
• Improved UX

Even if the audience forgot the mechanics of how each of these areas would improve with the redesign, they would walk away with three easy-to-remember phrases that summarized the value of your proposed project.

Since taking that professor’s class, I’ve watched and created presentations completely differently. I always look for a speaker’s signposts and incorporate my own into every presentation I build. Signposts help me retain more material and communicate my points more directly.

5. Rely on images and charts rather than text and tables

Humans process images faster than text. And, as a speaker, it’s a disconcerting experience to see your audience squinting their eyes as they try to make out a hundred tiny words or numbers on your slides, scribbling down as much information as they can before you skip to the next section.  

To avoid this issue, rely on images whenever possible. Keep the attention on you, the expert, by selecting an image or two to drive home your point. Don’t try to squeeze all of your information on a single slide.

6. Incorporate audience interaction

We all dread sitting through boring presentations. And no matter how experienced a speaker you are, there’s inevitably going to be a low-energy point of your talk during your first dry run.  

To keep the energy up, add in a quick moment of audience interaction. There are many different ways to re-engage listeners with participation:  

• Quiz them and have them raise their hands to vote on options.
• Ask a question.
• Have them turn to a neighbor and share one reaction to what they just heard.
• Have people stand up momentarily if they agree with a given statement.

Movement will engage attention in a new way and refresh the energy of the room, carrying you through to the end of the presentation.

7. Hold a couple of non-essential data points until the Q&A at the end

You will always want to use adequate data to make a business case and provide a meaningful, truthful presentation. However, it’s okay if you’re not able to fit every detail into your presentation. 

In fact, if you intend to hold a question and answer session at the end of the presentation , leaving a couple of interesting but non-essential data points out during the presentation can give you impressive material to work with during the Q&A.

Anticipate several questions you’re likely to get or have a colleague watch a practice run-through and come up with three questions for you. Then, choose a couple of pieces of evidence not included on the slides themselves and have them in your mental back pocket to support your answers. 

Data always speaks more loudly than statements that don’t have a specific piece of evidence behind them. Remember, you’re an expert on your presentation topic — and additional, specific points can only help you when it comes to demonstrating your expertise.

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How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

The secret structure of great talks

The beauty of data visualization

TED's secret to great public speaking

How to speak so that people want to listen

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How to make a good presentation great: 8 pro tips

• 10 Jun 2019

It’s 2am.

You’ve got a huge presentation tomorrow, but you’re afraid to go to bed for fear of having an on-the-stage-in-my-skivvies level nightmare about the big day. We’ve all been there. Learning how to make a presentation (without breaking out into a cold sweat) takes practice.

In our experience, a serious case of the jitters is best fixed by a serious injection of expert wisdom.

We’ve gathered the best advice from experts like Tony Robbins, Steve Jobs, and Guy Kawasaki on how to make a good presentation great, along with insider knowledge on both designing and delivering a presentation.

Plus, as a bonus, we included our best practices for adding video to your next presentation. We also threw in a few of our favorite video presentation templates from Biteable. With Biteable’s online video making software, creating a video presentation is as simple as making a PowerPoint (and far more effective).

Content & Design

How to make a good presentation.

Making a good presentation starts with crafting the content. No matter how compelling your message is, if you don’t get it out of your brain and on to the screen in a simple way, you’ll be met with a sea of blank faces. So, where to begin?

1. Create an easy-to-follow structure

When it comes to what you have to say, break it down into three simple sections: your presentation needs an introduction, body, and conclusion.

A compelling introduction . Your introduction needs to briefly sum up what you’re going to talk about and why it’s useful or relevant to your audience.

Offer a body of evidence . The body of your presentation is where you hit ’em with the facts, quotes, and evidence to back up your main points.

Sum up with key takeaways . The conclusion is where you loop back to your original statement and give the audience some key takeaways on how they can put into practice what they’ve learned.

• No more than 10 slides in total . Who wants to sit through pages and pages of slides? No one, that’s who. By keeping your slide deck to 10 slides, even if your presentation is 30 minutes long, you’ll give the audience a chance to digest the on-screen messages in line with your talk. Using  concept maps  before structuring your slides can help keep to the point.

2. Limit the amount of copy on each slide

Less really is more, especially when it comes to making a good presentation. Too much text and the audience will just be reading the screen instead of looking at you and feeling the emotional impact of your message.

No more than six words per slide . Marketing king Seth Godin says we should have just six words per slide – that’s not a lot of copy. Choose your words carefully and rewrite until you’ve got it just right.

• Think ‘bite-size’ information . We called ourselves Biteable a reason: studies show information is retained better when it’s broken down into bite-sized chunks. Video is a great way to do this, and research suggests it’s  95% more compelling than text.  Consider adding video to your presentation strategy. But regardless, break your information up into smaller, palatable pieces.

3. Be savvy with design details

A well-thought-out design can make all the difference between a good presentation and one that falls flat. Consider these design standards as you make your presentation.

Use color sparingly . Bright colors can dazzle, but too many can be off-putting. Use the colors most relevant to your message. We’d recommend sticking with one or two (not counting black and white) for your palette so it has a consistent look and feel.

Be consistent with your font . Consistent design makes you look more professional. Don’t switch between caps and lower case, Times New Roman and Comic Sans, or 8 and 30 point text size. Stick with one font and one size throughout. You can vary the emphasis with your words later, but keep your on-screen text uniform for a more cohesive message.

• Format for perfection . A wonky line on a slide or a badly pixelated graphic will put some people off, as it will look like you haven’t tried very hard (or worse, that you just aren’t very good). Make sure your text is aligned and neat like in the example below.

4. Polish several times

Just like a pair of well-worn shoes, a good presentation often needs a few rounds of dusting before it’s shiny and sparkly.

Start Messy . Don’t be afraid to start messy. Using a non-linear writing tool like  Milanote  allows you to explore and outline your initial ideas in a flexible way before you even open up PowerPoint or Keynote. Arrange your ideas side-by-side and discover new connections that you didn’t see before.

Edit ruthlessly . At first you might have a huge amount of information and will wonder how you’re ever going get it down to six words per slide. That’s OK. Keep editing ruthlessly until you’ve pared your message down to the bare essentials.

• Get someone else to look at it . A fresh pair of eyes can work miracles when it comes to refining your presentation. Get a trusted mentor or colleague to review your work. If you don’t know anyone who can help, an online writing assistant like  ProWritingAid  or  Grammarly  can help you weed out a lot of problems.

How to give a good presentation

How you deliver your slides is as important as their content and design. Here are some quick pointers to help you get your message across with impact.

5. Have a strong opening

How you start and finish your presentation is extremely important. Audiences usually make up their minds about someone in the first seven seconds, so make those first moments count.

Be different . You’re doing a presentation about saving tree frogs in Costa Rica. You open with an amusing story about one that escaped on a  bunch of bananas  to the UK. A story like this is different and unexpected for your audience, so they’ll sit up and take notice.

Ask a question . Rhetorical questions are a great way to frame a topic and introduce ideas. Martin Luther King Jr. said: “There are those who are asking the devotees of civil rights, ‘When will you be satisfied?’”

• Tailor it to your audience . How much do you know about your audience? The more you know, the better. Especially if you know their likes and dislikes. Inserting a relevant metaphor or popular culture reference. Oprah Winfrey’s Stanford commencement address spoke to the graduates about her lessons learned and how they were entering ‘the classroom of life.’

6. Be genuine

Oscar Wilde said “Be yourself; everyone else is already taken.” A lack of authenticity will be spotted a mile away. Whatever you’re saying, speak from the heart and don’t try to impress – there’s no need to prove yourself, just to get the point across as you see it. After all, that’s why you’re there, and you can’t do more than that.

Use humor . Humor can be great for giving a presentation, but cut it out if it feels like a stretch. Telling a humorous story can break down any barriers, make you more likeable, and make your message more memorable (and people are surprisingly generous with laughter) but the faintest whiff of desperation will kill a funny vibe.

Don’t be afraid to mess up . The fear of making a mistake can make you inordinately nervous. Relax, even the best speakers mess up or have bad luck. Theresa May, ex-Prime Minister of England, once stumbled and  coughed her way through a presentation , with someone even handing her a resignation letter. She battled through like a pro, though, and simply acknowledged it and moved on. No big deal.

• Open up and be vulnerable . Brené Brown,  a researcher whose presentations  have amassed over ten million views, says that “Sometimes the bravest and most important thing you can do is just show up.” This means speaking your truth and daring to feel a little uncomfortable as you share a meaningful story. It will connect your audience to you like never before.

7. Have a plan for a smooth delivery

With all the prep you’re doing on the content and design of your presentation, it can be easy to overlook other variables that are within your control for a stress-free delivery.

Have a practice run-through . There’s nothing like reading it out loud to ensure your message makes sense before you actually deliver it. Try recording your presentation on video — this way you’ll be able to review with an accurate eye and notice whether your speech matches up with your slides. It’ll also help you sort out your run time.

Use a remote . A clicker or remote will help you face the audience and not have to keep turning back to your laptop. Sought-after public speaker Garr Reynolds says a remote is essential in order to pause and advance your presentation so you have time to be spontaneous and control the flow of your delivery.

Have backup material . Not everything you say is going to resonate with your audience. It’s best to be flexible enough to change the game as and when needed. Steve Jobs had standby anecdotes prepared to fill time when the technology he was using to give the presentation failed. Preparing for every eventuality will help soothe your nerves and allow you to feel more in control.

• Use a timer . When you get into the flow of your message, it’s easy to go off on a tangent or even spend too long on audience questions. Put your phone on airplane mode and set the stopwatch just as you begin speaking. A quick glance down at the table during a pause will allow you to make sure you’re not going overtime.

8. To conclude, focus on audience value

You’re coming to the end of your presentation. How do you wrap it up in a way that will be everlasting in their memories? The experts recommend you focus on the feeling you want the audience to take home.

Leave your audience with an emotional impression .”They might forget what you said, but they’ll never forget the way they made you feel” said the poet Maya Angelou. By leaving them with an emotional impression, from a piece of video with moving music to a line from a song or poem, you’ll strike that resonant chord and end on a high.

Use a pause for key takeaways . Want the audience to remember something specific? Say it slowly and leave a pause at the end. The silence will emphasize what you said and make it meaningful.

• Make your core message sing . A call-to-action is the best way to wrap up your presentation with strength and impact. What do you want your audience to do next? Tony Robbins tells a great story, moving his audience emotionally towards change.

Make your next presentation shine with one of these video templates

You’ve learned from the pros and you feel much more confident about how to make a presentation that stands out. But to really make your presentation one to remember, consider adding video into the mix.

Create a nice change of pace by  embedding a video in your PowerPoint presentation  or go out on a limb and turn your entire presentation into an engaging, thoughtful video.

Either way, make it great with one of the professionally designed video presentation templates available in Biteable.

Make a video presentation with Biteable

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Biteable’s  online video making software  gives you access to hundreds of brandable templates and video scenes, plus over 24 million stock clips, images, and animations all in an easy-to-use platform.

Add text to your video, include a voice over, and even record your screen without ever leaving the app. Once you’re done making video presentation magic, automatically apply your company colors and logo to your entire video with Biteable’s innovative  brand builder  feature.

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How To Introduce Your Company In a Presentation: Best Presentation Tips

Hello, are you busy brainstorming How To Introduce your company in a presentation? we all know how hard this could be especially when this is your first time but worry no more because here this blog post will provide you with a variety of tips and techniques for how to effectively introduce your company in a presentation. Your introduction sets the stage for the rest of the presentation, so it is important that you use it to get your audience on board with your ideas from the get-go.

There are three main purposes for an introduction:

• You want to get your audience interested in what you have to say
• Establish who you are
• Set expectations about what they can expect from this specific talk.

The first thing that you should do when preparing a presentation is to develop a strong introduction. Your introduction sets the stage for everything else in your talk, so it’s critical that you use it to get your audience on board with your ideas from

Presentations are an integral part of the business culture, and they’re often given on a weekly basis. Presentations are also one of the most influential ways of communicating to your audience. They can be used for new employee onboarding, company overviews, or product launches. However, this doesn’t mean that they’re easy to create. In fact, many people struggle with how to introduce their company in a presentation. This blog breaks down everything you need to know about powerful presentations by providing tips on how to introduce your company in a presentation.

Also Read:  Things You Should Know Before Partnering with Another Company

When you have a presentation coming up, it’s important to have a great introduction. It’s going to be what your audience remembers about you and your company. A good introduction should set the tone for the rest of the presentation, create a sense of anticipation, and leave your audience wondering what they’re going to hear next. If you want to make a great first impression, follow these tips on how to give an effective introduction to your company:

• Introduce yourself with confidence.
• Tell them about your company at its most basic level.
• Restate the goal of the presentation in one sentence, if possible.
• Give an outline of what content will be covered in the presentation

You’ve got your PowerPoint slides. You’ve practiced your speech. You’re ready to present, but just one problem: How do you introduce your company, and what does it do? You may be tempted to dive right into the presentation by showing off your best work or talking about the newest product, but that’s not always the best approach. Sometimes, the best way to introduce a company is to first explain who they are and why people should care.

This post will teach you how to introduce your company in a presentation and make sure your audience is ready to take on anything you throw at them.

Also Read:  The Best Strategies for Increasing Offline Sales for Small Business Owners

Preparing for a presentation is one of the most challenging tasks for any professional. It’s hard to keep your thoughts organized and it can be difficult to find the right words to say. Here are some tips that will help you introduce your company in a clear, concise way that will set an appropriate tone for the rest of your presentation.

Introducing Yourself

The first thing you should do is introduce yourself and your company. You should begin by explaining what you do and why your company has the potential to succeed. Make sure you emphasize the benefits of your business. This can be a bit tricky. Instead of naming your company, try using the word “your” in front of it. This will help you better connect with your audience.

Start With The Basics A lot of sales professionals make the mistake of going straight into all of the features of their company. Instead, it’s always better to start by focusing on the fundamentals. Start by introducing yourself and then explain the company’s name. If you have a website, let them know. Try to keep your presentation short and sweet.

How to introduce your company

Saying something that isn’t true or showing enthusiasm for a competitor will only backfire on you in a presentation. Your speech should contain helpful information for everyone involved. Make sure you are aware of the background of the people you are meeting, make some use of statistics and select an image that conveys your brand values. This can be a photograph of your company logo, a video of your vision, or a generic shot of you smiling in front of your office.

Why Your Company Is Different

One of the most important things that a speaker or presenter should do when preparing for a presentation is to remember why they’re presenting in the first place. For example, if you’re presenting to a room full of startup founders, you need to make sure to emphasize why you think your company is better than all the others. Make sure that you don’t focus too much on the details, but rather emphasize why your product is better and why your idea is a good investment for them.

Give Time for Answers If you don’t have much time to fill in the audience’s minds, it’s going to be hard to persuade them to buy your company’s product. In the beginning, you will have more time to explain why you think your company is the best, but in the end, you will have to give your answers quickly.

What Your Company Do or Sell

Before you start talking about your company, it’s important to say a few words about what exactly it does or sells. That will make the rest of your presentation flow much smoother and set the proper tone for your audience.

You can start by saying something like this:

“My company does something that solves problems and gives value to people in the market.” Don’t Get Too Confused Sometimes, it can be easy to confuse your audience by using too many different words. When you say that you’re selling a “product,” you may lose some of your listeners’ interest as soon as they realize you’re actually talking about a service. Instead of saying “we sell solutions,” try saying “we provide marketing solutions to companies.

Why Your Company Is Important

Create a few sentences to explain why your company is important and how your product or service is unique. What Makes Your Business Different Always share your unique selling proposition, i.e., the unique features and benefits of your product or service. What is Your Current State? Usually, there is some history you will want to share with your audience, but don’t make it long, A short one- or two-sentence rundown will provide some context about your company’s past, present and future.

Who Does Your Business Serve? Since you’ll be discussing your company’s ability to provide services to other companies, you will want to know who your potential clients are. Describe who their customers are and what their needs are.

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Keep it short and to the point

The first thing that you need to consider before giving a presentation is the length of your presentation. If you’re giving a 30-minute presentation, you’ll want to keep your presentation short and use good sound-bites and keep your words short and simple. Avoid long slides and excessive talk When presenting, you’ll want to focus on the audience and their response to what you’re saying.

However, you’ll need to be careful not to go over the three to the five-minute mark. For example, if you want to give a four-minute presentation, you’ll want to use no more than two slides and keep your language simple. You’ll be sure to win your audience’s attention by keeping them engaged and motivated to listen to what you have to say.

How To End The Introduction

If you’re presenting to a large group or a large crowd, it’s important to end the presentation with a strong statement that summarizes the message of the rest of the presentation. Here are some tips for the end of a presentation that can keep your audience engaged: Tell them what you’ve achieved so far. Verify your audience’s knowledge. Recount what you’ve presented so far. Learn From Your Mistakes For this section, you should take a moment to reflect on what you’ve learned from the presentation.

By pausing to evaluate how you can improve upon your presentation, you’ll be much better prepared for your next presentation. Here are a few tips for thinking about what you can learn from your mistakes: Learn from your mistakes. Forgive yourself. Prove that you are resilient.

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What not to do

Don’t even consider using this type of slide. It’s so basic and it shows the presenter’s unprofessionalism. Use this slide to list the company’s services and target customers. Do not use an info graphic to present the company. Even if it’s a simple infographic that shows the company logo, it’ll make your talk come across as amateurish. You can use a quote or something like this, but avoid using words in these slides and use images instead. What to do When introducing your company, create a welcome message that’s tailored for each audience.

Begin by saying something like “Hi. My name is ______ and I’m the president of _____.” You can write it out in a paragraph or even a bullet list. For this slide, you can focus on the services the company offers in each field.

Understand the purpose your presentation

Before you begin, you should have a clear idea of what you want to accomplish during your presentation. This includes, for example, the benefits of your product or the benefits of your team, and what a positive impact it will have on a specific market segment. Identify the audience Think about who you are speaking to, what their interests are, and their goals.

Research relevant content Look for relevant content that will engage your audience, and that’s in line with the goals you have set for your presentation. This could include industry articles or interesting videos. Determine your messaging Write down your goals and the order in which you want to go through each of these goals during your presentation.

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Prepare for questions

When you’re getting ready to present, prepare questions for the team members of your meeting so that you can answer them on your own time. It’s important to stay on topic but it can be extremely distracting when you’re the only one answering questions in front of everyone else. Pick your best material Think about what was most memorable about the product launch and the executives who introduced the product to you. Don’t try to recreate it in a one-size-fits-all presentation format. It will come off as insincere. Instead, use the best parts of the product launch presentation. That will come across as impressive and relate to the audience in a relatable way.

Practice Makes Perfect

It doesn’t matter how well you memorize your speech, the most important thing is to practice. It will help you to understand each of the essential aspects of your presentation. You might even find it helpful to engage in some hypnosis to increase your confidence.

Know Your Audience

It’s important that you get to know who you’re going to present your company to. A big mistake many professionals make is that they assume that they know what their audience wants and how they’ll react to the presentation. If you really want to succeed, you’ll need to study up on what your potential audience wants and how they will react to your presentation.

Determine a Focus

The best way to make the most out of your presentation is to have a clear focus. Determine what you are trying to achieve in the.

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There’s no better way to build a positive experience for your customers than to deliver a full presentation that makes the conversation as productive and pleasurable as possible.

The great thing about presenting is that your knowledge and expertise are able to shine through in the conversation. This can also be a plus for companies who want to get a foot in the door with potential clients. It may be tough to explain what your company does, but with the right knowledge you can confidently explain your product or service in a friendly and positive manner.

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How to make your branding presentation a success

Get your team on prezi – watch this on demand video.

Anete Ezera March 30, 2024

For all brands, whether established or new, pitching your identity and intentions as a brand should be an important part of presentations. But, it’s not always easy to showcase your brand in the way you envision. This is why knowing how to create the perfect branding deck is important. With Prezi, merging your ideas into a branding presentation has never been easier. Read on to learn more about what a branding deck is and get the knowledge you need to showcase your brand in the right way. 

What is a branding presentation? 

People use branding presentations for several reasons. They can be used to introduce a brand and explain their values and business strategy. They’re also used to brief marketing teams or partners or align internal teams with the brand’s direction. They can be useful for all brands, from newly established to global companies. 

A branding presentation will usually consist of: 

• Brand overview;
• Detailed information about the brand’s target market;
• How the brand positions itself in the market;
• Showcase of the brand’s visual elements (logo, color palette, imagery);
• Explanation of the brand’s communication style (voice, tone);
• Examples of how the brand identity is applied across various mediums;
• Brand guidelines and standards.

Examples of branding presentations

We’ve put together some examples of branding presentations that were created using Prezi. 

Personal branding presentation 

The following example is a personal branding presentation, which uses the same principles as a normal branding presentation. Only, the brand you’re selling is yourself. This presentation is created by the help of Prezi AI , and you can reuse this presentation example and fill in the placeholders with your own information. You can showcase your strengths, values, and goals, and add a personal touch to make it authentically yours. Or, you can also use Prezi AI to create a presentation like this in minutes or even seconds.

Fashion branding presentation 

The following branding presentation could be used for a fashion brand. The presentation design, created using Prezi AI , matches the aesthetic appeal a fashion brand might want to use. This is a good example of storytelling as the presentation moves through each point telling the audience about the brand and what their intentions are. The fashion brand presentation also explores its identity and heritage, which is a great way to connect with the audience on a personal level. You can simply reuse this presentation, add your content and personal touch, and present it right away.

Grammarly brand presentation 

This presentation on Grammarly is a great example of staying consistent and true to your brand. When you look at the overall theme of the presentation, such as the colors and fonts used, you can see that the brand identity is solid all the way through. This is a great way of sharing what you envision your brand to look like with the audience. 

8 Tips to help you create the best branding presentation

Now we know what a branding presentation should consist of, let’s look at some tips to help you in the creation process. 

Start with a strong story 

In order to captivate your audience from the beginning, you need to come up with a story that captures your brand’s mission, vision, and values. A storytelling approach helps to engage your audience emotionally and intellectually, making your brand’s purpose and direction clear from the outset. 

Know your audience 

Think about who you’re presenting to, as this will help you highlight the more relevant aspects of your brand. Whether you’re presenting to clients, stakeholders, or internal teams, tailor your branding presentation to the specific interests and expectations of your audience. 

Highlight the unique value proposition 

In order for people to take your brand seriously, you should talk about what sets you apart from your competitors. Think about the unique benefits your brand offers compared to similar brands, and highlight these points. You should make your unique value proposition the main focus of your presentation to showcase why your brand matters. 

Use interesting visuals 

Another great way to grab your audience’s attention is to make your branding presentation look visually interesting. You should include your brand logo and color scheme throughout to reinforce who you are. When it comes to including imagery, it’s important to choose images that correlate with your message, and they should be relevant to the information on your presentation slides. When used in the right way, visuals can be really good at strengthening the points you’re making. 

Examples of your brand in action 

The best way to get people on board with your brand is to make them believe in it. The best way to do this is to show them your brand in action. This could be from brand packaging and advertising examples to displaying your digital presence. By showing how your branding is applied in real-world circumstances, you’re bringing your brand to life, rather than just talking about it. 

Be concise and focused

Your audience is going to soak in information better if you keep your presentation clear and to the point. Think about the key points you want to make, and stick to them. You could use each slide of your branding presentation to make one key point, this way you’re not overloading each slide with too much information, which can be confusing. When thinking about how you want your presentation to look, avoid cramming your slides with too much text and too many visual elements. Your message will come across much clearer if you keep it simple. 

Interactive elements 

This is an aspect that can really boost your presentation and make it less boring. For branding presentations, you might want to include interactive elements like a live demonstration or an interactive session where the audience can experience your products or platform firsthand. Another idea might be to encourage your audience to participate in discussions, like sharing their experiences or expectations of your product or service. For virtual branding presentations, use Live Prezi to take interactivity to the next level. With Live Prezi, you can create an interactive presentation experience in real-time. Simply set up your link and share it with anyone, anywhere. Up to 100 participants can join your Live Prezi session and follow along as you guide them through your compelling content.

End with a clear call to action 

It’s important that you make it clear to your audience what action you need them to take following your presentation. This might be seeking approval or feedback, or a specific, unique action you require from your branding presentation. Either way, you should be clear about the next steps you want the audience to take following your presentation. 

Pitfalls to avoid 

We’ve already discussed things that you should consider when creating your branding deck, now let’s look at some mistakes you should avoid. 

Too much information 

A common mistake when making branding presentations is putting too much information onto the slides. Overloading slides in this way is going to be distracting for your audience. Try using bullet points to make each point clear and use visuals that complement your spoken words. With Prezi’s AI text editing tool , you can easily modify your text to match your desired outcome in seconds. Make text longer, shorter, or create a concise and engaging list.

Inconsistency 

When you use a mixture of styles, fonts and colors throughout your branding presentation, it screams amateur. You should make sure the whole thing looks in alignment with your brand and stays consistent for the whole presentation. Staying constant with the visual aspect helps to paint a picture of what your brand looks like. To feel more confident in your design choices, use Prezi’s AI presentation maker – it’ll suggest matching color schemes, layouts, and more, to match your topic and style.

Underestimating your audience’s knowledge 

Assuming your audience knows too little or too much can cause confusion. Make your presentation just right for what they know about your brand and the field it’s in. Give them new things to learn without making it too simple.

Skipping your brand’s story

People tend to resonate with stories and purposes. Failing to talk about who you are as a brand and what you stand for can cause your audience to disconnect. You should make it a personal branding presentation that mentions your values and intentions. 

Failure to mention competitors

It’s important to let your audience know where your brand sits in the market. When you fail to discuss your competitors, your audience may deem this ignorant or naive. The purpose of mentioning your competitors is to show how your brand can outshine them and what values you have to offer that they don’t. Without this, your audience will be left with questions about your brand’s uniqueness and whether you’ll fit in the market. 

Forgetting to proofread 

If your presentation contains typos, spelling mistakes, or inaccuracies, you may come across as unprofessional and questions about your brand’s credibility may arise. Remember, branding presentations are all about giving off a good first impression, so make sure you’ve checked each slide properly before your big moment arrives. 

Don’t rely too heavily on text

When the screen is crammed with text, it can make your branding presentation look dull and make it harder for your audience to follow. By using visuals to explain your points instead of lots of text, the audience can process your message much faster. After all, you’re going to be the voice of the brand, so stick to a few bullet points and elaborate with speech. 

Not preparing for questions 

Your audience is bound to have questions about your brand and goals, and how you plan on reaching these goals. Since there’s no way of knowing what questions will be thrown at you, it’s a good idea to prepare beforehand. 

Prezi’s role in your branding presentation 

Prezi is a presentation tool that’s different from any other. It lets you share ideas in a way that’s interesting, by moving around a single space, letting you zoom in and out of sections to show off your points. There’s no longer a need for boring, traditional slide-based presentations because Prezi allows us to share our thoughts in a more dynamic way that lets us bring our audience on a journey with us. 

Prezi is particularly useful for creating branding presentations because you can share your brand’s story and identity in a new and exciting way that sticks with your audience. Let’s look at some of Prezi’s features that would be great for creating your branding presentation. 

Brand kits 

We know how important it is that things stay consistent when it comes to branding presentations. This is why Prezi has created the Brand Kit feature, where you can include your brand’s color palette, logo, fonts, and style so that every time you need it, you have a pre-set branding presentation template. This way, you can save time whenever you need to create a presentation based on your brand, and you know it’s going to align with your brand’s identity every time. 

Integration features 

When it comes to presenting your branding deck virtually, Prezi has all the tools you need to succeed. You can connect and engage with hybrid teams in real-time using Prezi Video , making your meetings more exciting and engaging. You can show your branding content at the same time as showing your face, so you can still present just like you would in a conference room. 

Open canvas 

Prezi’s open canvas feature allows you to move freely from one point to the next. It takes away the restrictions that come with slide by slide-based presentations. This is ideal for when you’re telling your brand’s story, as you can zoom in on certain key points and then back out to the bigger picture. It’s also easier to go back and forth between points which might be useful when faced with questions about your brand. 

Professionally designed templates 

For those who don’t want to start with a blank page, having a fully prepared template can be a huge help. With Prezi, you can choose from a great range of templates . No matter what industry you’re starting out in, you can find a template that can serve as the building ground for your branding presentation. Prezi templates are customizable, so you can integrate parts of your brand as you go along the creation process. 

Images and icons 

Prezi has countless icons and images you can choose from to help you create the perfect visuals. Branding presentations are all about telling a story, and with Prezi, your options are endless when it comes to selecting the perfect visuals to complement your narrative. Having a great range of images and icons to choose from all in the same place makes the creation process much simpler, saving you time for more important aspects of your brand. 

AI text editing tool 

When it comes to forming the right words, we can help. Our AI feature can edit your work or offer suggestions, such as correcting spelling mistakes or grammatical errors. Prezi’s AI text editing tool can also shorten or lengthen text, as well as restructure it, such as changing paragraphs to readable bullet points. This is a really important feature when it comes to making a branding presentation, as easily readable slides are a crucial part of it. 

Collaborate easily 

Working together to create the best branding presentation is easy with Prezi. You and your team can work remotely on the presentation and communicate ideas and feedback using the comment feature. You can comment on each frame, so you and your team can be sure that every part of the presentation is up to scratch, working together from anywhere in the world. 

Why every branding presentation needs AI 

At Prezi, we’re always striving to provide the best presentation creation experience – that’s why we’re elevating it with advanced AI features. There are so many benefits of using AI to assist in the creation process of your branding presentation. Let’s look at a few of these advantages: 

Save time with automatic design and content: AI quickly creates designs and content, cutting down the time you spend on making presentations. For those using Prezi, this means extra time to improve your story. 

Brings new ideas: AI can come up with new designs and content ideas that you might not have thought of yourself. 

Keep things consistent: Many AI tools can help you stick to the same theme throughout your branding presentation, such as, colors and fonts. 

Easy updates and changes: With AI, making changes and improvements to your presentations is a lot easier. Take the Prezi AI text editing tool for example, which makes suggestions to make your content even better. 

A new beginning for branding presentations 

Whether you’re launching a new brand or whether you’re an established brand taking on a new venture, branding presentations can be the make or break for you. This is why it’s so important to make a good, strong impression on your audience. By following the tips we’ve mentioned in this article, you can maximize your chances of making a showstopping branding presentation that leaves your audience invested. 

By using Prezi to make your presentation, you’re not only equipped with features like pre-designed templates , but you also have the advantage of AI-powered design tools . It’s clear that features like the AI presentation creator and AI text editing tool have changed the way we create presentations. Gone are the days of worrying about what to say and when, because with Prezi, you know that each slide is going to have the perfect balance between text and visuals, captivating your audience.  

And, not only is the creation process a lot easier with Prezi, but it’s quicker too. This is a great perk for brand owners, as we know there’s much more to launching a brand than making presentations. The assistance of Prezi means you now have more time to spend on important tasks. So, for your next branding presentation, partner with Prezi and reap the benefits of amazing design features and AI-powered presentation tools. 

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