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Complete guide on how to write seo articles for beginners.
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How To Write SEO Friendly Content (Beginner To Advanced)
Do you want to write SEO friendly content?
Well, this is an art which could take your blog or your writing career to the next level.
Anyone can write an article , but it takes special kind of practice to write SEO optimized articles.
In this article, I will share some tips for writing SEO-optimized articles that will rank better in search engines.
I run multiple blogs and we have several authors working day and night to keep these sites updated with fresh, quality content. Sometimes, however, quality can drop (which usually happens due to a lack of knowledge).
Every blog post is like a web page in terms of search engine ranking and you can optimize each post with specific keywords for search engines.
When writing these SEO friendly articles, there are several things that you should keep in mind.
Whenever I hire a new author to work on one of our blogs, I have to give them manual inputs and checklists to help them to write better articles. Apart from selecting topics, there is a complete SEO checklist that must be followed.
(Note: I used to send this information out in an email to all the authors in my blog network. So I thought it would be a good idea to compile all of this information into a post . This way, ShoutMeLoud readers will also benefit from this information and learn how to write SEO articles as well.)
Also, note that in this post I will not be covering keyword research as it requires a detailed post of its own.
For more on keyword research, check out:
- Keyword research: The Beginners Guide
- SEMrush: A Practical Guide For Growing Blog Traffic
- Best Keyword Research Tools For SEO: Latest Edition
Page Contents
How to Start Writing SEO-Optimized Articles
Step 1- start with research.
If you really want to make a difference for yourself or for your clients, without research, you are simply shooting in the dark.
In this stage, you want to determine a few things:
- Keyword to target
- Length of the article
- Type of the article
- Analyze existing articles for outline
- People also ask questions
Do yourself a favor and get a tool like SEMrush first.
SEMrush offer free trial which will help you to do better research your topic and help in proper optimization of Keyword. This will help you to understand what is the right keyword you should be targeting.
Step 2- Type of content: Keyword Search Intent
Also, put your target keyword in the Google search to see what kind of articles are currently ranking. This is part of the research and will help you understand what kind of article Google think is better for such queries.
You may notice some pattern in the search result. For example, certain queries will only show listicles as shown in below screenshot:
Step 3- Find the ideal Length of the article
Use a SEMrush writing assistant to identify what is the ideal word limit you should have to increase your chance for ranking on the first page.
To use this,
- Login to SEMrush dashboard (Get 14 days free trial here)
- Under On-page & Tech SEO > SEO content template
- Enter your target keyword
- Select the Country and device you want to target
Click on “Create SEO template”
and it will show you the result as shown in the screenshot below:
As shown in the screenshot above, the first-page average word for my target keyword is 2182.
I would naturally ensure that my SEO optimized article should be at least 2100+ words. I have actually talked about this in-depth in my earlier guide on “ Long-form content for SEO “.
Alright, once we are ready with these data, now is the time to create an outline.
Analyze the top 10 results for your target keyword. I know it’s a lot of tasks but again, if your goal is to Rank#1 on search, you need to take these extra step to stand out.
Here is a video tutorial where I have shown an example from another content optimization tool called Frase to find the ideal length of an article:
Subscribe on YouTube
Based on your understanding, create an outline of your content. It’s a good time to learn about brainstorm and outline from this free guide .
Step 4- Scout People also ask
Search for your target keyword in Google search and it will show a section called “people also ask”.
Pick the questions that make sense with your article intent and answer them in your article. But, don’t stop here, as when you click on one of the questions, Google will add more questions after that.
This is one smart way to ensure your SEO optimized content answers queries that people are looking for.
Alright, now it’s time to start writing and optimizing your article for SEO.
Now, I use WordPress as my content management system and even if you are using something else, the next tips on SEO copywriting remain applicable to you.
Watch this video guide to learn more about acing this SEO copywriting hack:
If any particular step doesn’t make sense for you, do check our comment section as it is full of useful questions and answers.
1. Post Title and Meta Title
First, you need to understand the difference between post title and meta title.
- Post title: How your reader sees the title of the post on your website.
- Post meta title: How search engines show your post in search results.
If you have not specified a meta title in your SEO settings, your post title will be treated as the meta title.
- It is important to have your keywords in the meta title.
You can read more about this here:
- How To Optimize A Post Title For Readers And Search Engines
Pro Tip: Keep your post titles less than 66 characters.
2. Post Meta Description
Every WordPress SEO plugin allows you to add meta descriptions to a post. These descriptions play a major role in search engine ranking.
Think of a meta description as a sales copy for your blog post:
- In 156 characters, you need to add your keywords and create a description that is seductive enough for users to click on it.
If you have not added meta descriptions in the past, you should start doing it immediately. Make sure to add your main keyword in meta description and make it intent driven.
Meta descriptions are very important.
You should go back to any of your previously published posts which do not have a meta description and add one.
By optimizing your post meta descriptions, you are ensuring that every post you write has the potential to drive a maximum amount of traffic to your site.
Google sees every blog post as a different web page so you can rank every post for certain keywords.
Meta descriptions are great places to put keywords.
3. Image Alt Attribute
Google can’t read images.
- Text is how Google recognizes an image.
To ensure that search engines can understand what an image is about, you must be sure to use proper image names.
Many people make the mistake of uploading images with names like image001.jpg.
- This is a huge mistake!
When naming an image, keep the name relevant to the image itself.
For example, if you take a screenshot of an AdSense dashboard, and you name the image “AdSense”, it will not be targeted. Instead, you need to use a name like “AdSense-dashboard”. This way, when people search for an image at Google Image Search, they will land on an image in one of our blog posts.
You can always manually add alt attributes when you upload an image.
I have seen positive results when using keywords in image anchor text ( and also when naming an image), so you should at least use keywords in your image alt text.
4. Interlink and Anchor Text
When writing a new post, it’s always a good idea to link back to old blog posts so that readers will stick around your site for longer and also so that search engines can re-crawl these old posts.
This helps in better navigability of your site which reduces the bounce rate- another important SEO factor.
When you interlink, you should use the anchor text technique .
Simply put, when you link to a blog post, you see an option to add a link and a title.
Make sure to fill out the post title with the main keywords for the post that you are linking to.
At ShoutMeLoud, we also use a plugin called LinkWhisper for internal linking.
5. Remove STOP words from Permalink
Words like “a” “an” “the” and many others which are listed here are ignored by the search engine.
Our post titles usually contain lots of stop words.
So for example, when we write a post with the title:
- 3 Ways to Make a Blog Business Plan
Our post permalink, by default, would be:
- domain.com/3-ways-to-make-a-blog-business-plan.html
“To” and “a “ are stop words in the example above.
You can click on edit permalink and change the permalink to “blog-business-plan”, thus eliminating the stop words.
- Important Note: Never change your post permalink once the post is published .
6. H1, H2, H3 Headings
Using the right heading tags is another important aspect of SEO copywriting.
You must not ignore one of the most important aspects of SEO:
- Using proper H1, H2, and H3 heading tags.
By default, in any SEO-optimized theme, the post title uses an H1 heading tag. So for the next sub-heading, you can use an H2 heading, and then an H3 heading, and so on.
It is always a good idea to use proper heading tags for effective SEO writing, especially when you are writing a long post.
Please refer to heading tags for SEO for a better understanding of how to use heading tags within blog posts.
According to the SEO community, it’s a good idea to use your keywords in H1, H2, and H3 tags. At the time of creating your outline (In the research phase), you should decide what your heading tags should be.
Final Checklist:
- Research for keyword
- Identify the right word limit
- Scout Google to find the right format for your article
- Create an outline by analyzing the top 10 results
- Make a list of questions from “people also ask” section of the search
- Post title for readers & meta title for search engine (keywords in titles).
- Post meta description (optimize it for better CTR and use your target keyword once).
- Image Alt text (use keyword).
- Interlink within a post using good anchor text.
- Post permalink (remove stop words from permalink).
- Use proper heading tags (keywords in H1, H2, H3 tags).
For more SEO article writing tips, check out:
- How Outbound Links Improve Your Blog’s Authority & Ranking
- Best Keyword Research tools in any niche
- On Page SEO Techniques To Rank On First Page: New Edition
Let us know if you have any questions or if you have any other SEO writing suggestions. Share your thoughts in the comments section!
Do you know someone who can benefit from the information in this post? Share it with them on LinkedIn or Twitter.
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12 Best Keyword Research Tools For SEO – 2023 Edition
How Readability Score Affects SEO & Free Online Readability Calculators
How To Change Post URL of Already Published Post Without Losing Traffic
151 thoughts on “how to write seo friendly content (beginner to advanced)”.
Hi Harsh, I have been into writing for quite some time but I always focus on research and stuff with proper keywords. Just came across your article and found that People Also Ask. I hadn’t had the idea that Google counts this thing so much. I am going to incorporate this technique into my next article. My request is to make a proper post on how to add “People also ask” so someone like me can cross-check the implementation. If it’s possible for you. Thanks for writing such a helpful article, thanks
Hello Harsh Sir,
Being totally new to blogging, I was wandering to useless sites to gain some benefits regarding SEO. Now I think, how fool I was🤣? I landed on this article after watching your videos on youtube. I am thankful that I reached here. From today onwards I am going to read all of your articles😇 Hope I learn some tips from you
Being totally new to blogging, I was wandering to useless sites to gain some benefits regarding SEO. Now I think, how fool I was🤣? I landed on this article after watching your videos on youtube. I am thankful that I reached here. From today onwards I am going to read all of your articles😇 Hope I learn some tips from you🙂
Hey @Shubha Welcome to ShoutMeLoud, and glad you already like it. You will have a good time learning here.
Hey can you tell e how many time we can use H1 H2 H3 – H6 tags
Hey, Harsh! I saw you in an interview with tryootech. I was surprised to see you earn such a great amount of money from this platform and now I have started up myself too. I am basically starting up with a blogger account and a free domain. I hope I will make it through and I am surely damn motivated reading your blogs. They are very useful and in fact, I am soon planning to shift to WordPress. KEEP UP THE GOOD WORK MAN!! POWER TO YOU.
I’d like to ask about optimizing image. In wordpress there is description colum when we upload image, should I put my keyword target there? or is it enought to put it in img alt?
Main SEO ranking factor is your Alt tag. However, if you want to add a long explanation of the image, use this column. You can even add links if you want to. It is not a major ranking factor but it can help a bit and of course, add your keyword target.
Hello Harsh,
Your article is very useful I have already implemented the things that have been suggested in this post.
What I’m looking for is a detail information on how to optimize the content for SEO, like how many times keywords should be in content, It is necessary to include exact match or to include phrase match or to include LSI terms.
Nice information Harsh, read it and made notes for reference, useful bookmark.
Harsh.. thanks a lot. This is a very informative post and you have written all the things about SEO in a very easy way. Thanks for sharing this kind of nice content.
This is Great Article Harsh. Really, you are very Good Blogger who blogs and inspire the other bloggers to start blogging. SEO is the heart of the Blog.
Thanks..Really an informative blog post. I will check all my old post and start changing them for good SEO ranking. These tips will be very helpful for a blogger like me. And I have a question, what Paddy says is correct. If a browser doesn’t load images then all our alt text is of new use
very useful article. especially, I not sure about how to set up H1, H2 ,H3 …. hehehe.. now I got it… how it can be set and it really works great… thanks
Great tips. I will implement them right away with my next blog post.
Thanks @Harsh for this great tips, Well it’s not been long I joined WordPress but your posts have been helpful alot!
Thanks for sharing
Another huge tip for extra optimization and organic traffic boosts would be to add YouTube videos to your blog posts. Google owns YouTube and loves to not only rank it’s own properties but having a video that’s already getting traffic will entice viewers to come to your blog once they see the video in your post.
This Yoast seo plugin helps us a lot as it indicates all our basic seo mistakes in our blog.we can correct it . Alt attributes also have a crucial part in ranking an article. Your image must contain your focus keywords inthe alt attributes.
Regards Aditya
Hi Harsh, all great tips mentioned here. The post is really a fabulous piece.
And of course, we will have to follow your guidelines because you can be considered as one of the organic traffic generation gurus!
So blog scientist Harsh, thanks for sharing your secrets formula for ranking well on SERP.
Regards, SM
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Step By Step SEO Tutorial For Beginners in 2023
(our 12 yrs traffic stats included).
Written by Anil Agarwal | in group SEO | Updated on February 27, 2023
Did you know that 80% of SEO is extremely easy.
The other 20% is where things get difficult such as technical SEO , competitor research, backlink analysis , site audits etc. Have you ever heard about 80/20 Pareto rule ?
It says, 80% of your results come from 20% of your effort. The same thing applies to SEO too.If you focus on the right SEO basics, you can get ahead of the game.
It’s as simple as that.If you’re still wondering, have a look at our blog i.e BloggersPassion organic traffic stats for the last 13 years.
Do you also want the same consistent growth in your traffic? This ultimate SEO tutorial 2023 for beginners is just for you then!
The reason we decided to write an in-depth SEO tutorial for beginners is to help YOU get into the right direction in 2023 and get the best results from search engines like Google.
Click This Link to Give a Try (Free for the next 30 days) to Semrush Tool (We are Using it for more than 6 years now)
What Is SEO?
On-Page SEO
Off-Page SEO
Mastering The SEO
Final Thoughts
What is seo and how it works.
Before diving into SEO tutorial for 2023, it’s good to know what this SEO is all about and how it helps to grow your website traffic and sales.
Have you ever wondered how do search engines decide which one to show first, second, third etc in their search results?
There are hundreds of websites competing for a top place in the search results. But only those websites that follows SEO win the race. SEO is a set of rules that should be followed if you want to optimize your website for search engines and improve your search engine rankings .
Google now processes over 63,000 search queries every second which translates to 5.6 billion searches per day and approximately 2 trillion global searches per year worldwide, according to HubSpot statistics .
Just imagine what this number means and how it can change your business if you manage to get your tiny share of traffic from the billions of monthly searches. Search engine traffic is the most valuable source of traffic for any website and this can lead to more conversions. SEO is highly important for your online success.
Here are the two terms that you need to understand in SEO world:
- On page SEO
- Off page SEO
I divided this SEO tutorial step by step for beginners in 2 simple parts so that you can find it easy to digest and implement. Are you ready? Let’s get into the details without much ado.
PART I – Learn SEO Basics
1. on-page seo.
If you’re just getting started with SEO, you need to understand the importance of on-page optimization.
How you optimize your content can have a BIG impact on its ability to rank in search engines like Google.
Whether it is the on-page SEO or off-page SEO, the goal is to optimize individual web pages to rank higher and earn more relevant traffic in search engines. On-page SEO takes care of optimizing content and HTML source code of a page, user-friendliness of your site.
Simply to say, it takes care of all the things that you can do ON your website such as page titles, internal linking, meta tags & descriptions, etc. On-page SEO consists of all the elements of SEO that you can control best.
Here are the three main things that you should take care of if you are serious about online business.
1. Create A Solid Content Strategy
Content is king. Why people should visit your site? If your site contains information that they are looking for then yes they do visit. A user feels happy when he finds the result that serves his needs in the best way. So, you should write excellent content.
Google decides whether to rank your site higher or not based on your content. Google always want to give the best to its users so, provide that best through your content
Here are the factors that make up a great content:
- Brainstorm for a while and then come up with a great compelling headline before writing content.
- Make writing a daily habit and you will reach to the awesome very soon.
- Once you start writing, make sure you include all the statistics and helpful information in your content.
- Without keyword research, even the great content fails. Include your targeted keyword in your post’s headline and throughout the article. Choose your keyword before starting to write.
- Keyword stuffing won’t work anymore so carefully use your keywords in a meaningful way.
- Google loves fresh content which is nothing but posting new content or updating your older posts.
- If you write a clear cut answer then Google recognize it as an answer to a particular question.
Quick note: If you want to get more out of on-page SEO, you need to do keyword research first. Find a primary keyword for every blog post you write. That way you can use that primary keyword in page titles, meta description, alt tags etc to increase website traffic quickly.
1. Put Your Primary Keyword In The Page Title
Title is what attracts the readers. Whether your article is read or not is completely depends on your blog post title . For Google, title is very important. Experts says that maximum you can include 50-60 characters in title.
You must use primary keyword in the page title. When a person searched with that keyword, search engine highlights that keyword and displays in search results.
2. Put Your Keywords In The Meta Description
After including primary keyword in page title, it is important to include that primary keyword in meta description section too.
How it helps? The main purpose is to drive massive traffic from Google search engine. However, search engine don’t use this meta description factor in its algorithm but it uses CTR(Click-Through-Rate) to determine whether your post link is good to show or not.
So, you must include primary keyword in meta description.
Keep this in mind while writing meta description:
- Use call-to-actions somewhere in the meta description like “Learn more”, “Grab the deal” etc. so that it instills enthusiasm in the readers to click the link.
- Always write unique content in meta description which is of around 135 to 160 characters. Never write more than that.
- Never stuff keywords which is not relevant. Users feel its spamming and hits the back button immediately.
3. Don’t Ignore Meta Tags
In every blog post, it is mandatory to write meta keywords. Both in meta keyword and meta description sections, use only targeted keyword. Under the meta tags section, use all possible relevant keywords for that particular blog post also include what type of keywords, users may search.
Search engines gets information about your blog site through meta tags and thus indexes your site. Meta tags also describe what your blog post is about.
4. Optimize Your URLs
Keep your URL’s short and simple. If possible, try to use your primary keyword within it. Use clear and user-friendly URL’s for all of your blog posts. These are shown in web browser address.
Let’s say you wrote confusing URL for your blog post and there is another blog which writes similar content but write simple and clear URL, then search engines consider the simple ones.
So, optimize your URL for search engine.
How to do it?
- If possible, include keyword in URL but don’t stuff unnecessarily. It should make sense.
- Make it short as possible. It is said, 50 to 60 characters is good. If it crosses more than 100, probably you should re-write it again.
- It would be good if your page title and URL matches but in doing so, don’t write unclear URL’s.
- For example your post title is “7 best yoga exercises for women” then you can optimize URL as yourblogname.com/yoga-exercises-women
5. Use H2, H3 Tags As The Sub-Headings (By Including Your Keywords)
Heading tags, the name itself says that it will be used while writing headings. Obviously you should use heading 1 for the blog post title.
While writing sub headings in the post, use h2 and h3 tags. For the sub heading, use h2 tag and for the sub-subheading, use h3 tag. Why?
It gives the clear information to the readers what the post is all about and how it will be helpful for them? If they find it helpful they will read the entire article and share it on social media. So, writing interesting sub-headings is very important. It also helps Google to find the main topics very easily and it becomes user-friendly.
Just by reading sub-headings, users will get clarity. If possible include keywords in subheadings, but don’t stuff forcibly as it may lose its meaning.
6. Image Alt Tags Are Important
One image speaks louder more than thousands of words. So, in your blog post, use images related to your post.
Including images helps in getting shared in Pinterest and Twitter massively. Well, to improve the accessibility to your blog site, you must write alt text for the image you upload.
Alt text describes what the image is about.
How it is helpful?
- If Google fails to show up image at least the alt tag will be displayed. This is because, search engine find it very difficult to read. So search engine can understand if you write alt text for image.
- It also helps for visually impaired as they use screen readers. So, using alt text for image is a good practice. Always, be unique while writing alt text for an image.
- Use keywords in image alt text if possible as it increases the chances of image showing up in search results.
If you use WordPress, it is very easy to fill alt text for an image as it shows alt text dialogue box when you upload an image.
Read: Image SEO: How to Optimize Images for Google Search
7. Use Your Primary Keyword In The Introduction Of Your Post
Your blog post introduction should be very interesting to read. Don’t drag too much information here. Use some statistics in the introduction part that is related to your blog post. At least once, use your primary keyword in the introduction part.
8. Internal Linking Is Super Important
Internal links are nothing but links that refers one of your previous blog posts in your blog.
Why to do internal linking?
- Your older posts gets new life when you link in your new post. Include only relevant links. if you feel so and so previous blog post will be helpful to the reader while reading the current post then only include link.
- It enhances their search engine rankings by increasing their Page Authority(PA).
You can do internal linking only if you have lots of content. So, create great content. Write lots of posts in your blog.
Quick note: Fortunately, if you are a WordPress user, I’ve a simple tip for you in this SEO tutorial for beginners: start using Rank Math SEO plugin. It’s free and you can do all the above things (on page optimization) easily even if you’re not a SEO master.
2. Provide Great Experience To User Through Site Architecture
A good website architecture provides a great experience to the user when he navigates your page. You need to optimize a few things in order for a great search engine experience.
- Make your website easy to crawl: Crawlability is the ability of search engine robots to crawl and index the pages on a website. If the links on your site are formatted in a way that is not search-engine friendly, then your site’s crawlability would be considered extremely poor. One of the best tools that you can use to estimate how a search engine robot will crawl your site is using Xenu’s Link Sleuth .
- Myths around duplicate content: Reposting your content on other websites or publishing your guest posts again on your own site doesn’t hurt your SEO. The best way to combat duplicate content is to set up a 301 redirect from the duplicate page to the original content page.
- Make your site mobile-friendly: Over 500 million Facebook users only use facebook through their mobile phone on a daily basis. You can check your mobile friendliness of your site using this Google’s tool .
- Page speed: Time is more than anything and long loading times can absolutely kill your conversions. Use pagespeed insights to check it.
- Change the structure of permalinks: Change your WordPress permalink structure. Go to Settings, under that click on Permalinks and select Post name. Include your targeted keywords in the URLs of your blog posts instead of dates or random things.
In the above step, we just learned the very basics of on-page SEO. Now, let’s dive into off-page SEO .
Usually, most of the people think off-page SEO is all about links. No, it’s not just links, it’s even more. Off-page is all about building and growing your site’s authority through links, social shares, user engagement and so on.
Here’s what all you need to know about off-page optimization to take your website’s organic traffic, rankings and authority to the next level.
What Is Off-Page SEO?
Even though there is no proper definition for this, what I can say is, it’s an act of optimizing your brand’s presence both in online and offline by using content, relationships and link. Simply to say, it refers to the techniques that can be used to improve the position of a web site in the search engine results page (SERPs).
Benefits of off-page SEO:
- Increases website rank: The website will rank higher in the SERPs which also means more traffic.
- Increases PageRank: Google measures the importance of a website through Pagerank which is a number between 0 and 10.
- Your website gets more exposure: When your website is ranked high, it automatically gets more exposure, gets more links, more visits and more social media mentions.
Here are the four main things that you should take care of, if you are serious about getting more traffic to your website
Build Trust: Learn How To Build Trust
While ranking pages in the top 10 search results, Google considers PageRank. Trustrank is a way for Google to see whether your site is legit or not.
Here are the four ways that you can build up trust:
- Improve authority: The overall authority of your site is determined by 2 kinds of authority. One is Domain Authority that deals with how well known your domain name is and the other one is Page Authority that relates to how authoritative the content of a single page is.
- Bounce rate: It is the measure of how many people view only one page on your site, before immediately leaving again. Content, loading times, usability and attracting the right readers are all part of decreasing your bounce rate .
- Domain age matters: If you haven’t got your site up and running yet, then find an affordable, expired domain and start using it.
- Enhance your personal identity: Having a brand or personal identity online is a huge trust signal for search engines. However, it takes time to build.
Link Building: Most Effective Off Page SEO Method
Links are very important to Google. If there are no links pointing to your website then In fact, it’s almost impossible for Google to determine the value of your web page no matter how useful, fresh or in-depth content you have.
It is the most popular and effective off-Page SEO method. If you want to bypass your competitors and rank higher then you need to build external links to your website. Don’t just wait for people to link to you, take initiative and ask for them.
Make sure you follow these three factors while acquiring backlinks:
- Quality is everything: The quality of your links matters much more than the amount of links you have. Reaching out to the right sources and offer value in exchange for a solid link.
- Anchor text: The anchor text is the text used when other sites link to you
- Number of links: Build high quality backlinks at scale.
Get Socialized: Be More Active On Social Media To Get Better Rankings
When google recognizes your participation more on social networks, it’s more likely to show you results from those brands, or even personal contacts you have. Being active on social media helps you rank better.
Here are the two main factors of how you can influence on social media:
- Who shares matters to Google: If any influencer in your niche shares your content then that share has more value in the eyes of Google. How to make them share your content? Before you even publish, include them by quoting or interviewing them. You can find a similar article with the help of tools like Buzzsumo and find influencers who shared it. Then let them know you published a new piece on the same topic.
- Number of shares: If your content goes viral, then it automatically gets more shares. See that you publish great content that which is trending.
Engage In Forums And Related Boards
If you want to get noticed by your desired audience and the influencers then visit the most popular blogs in your niche and leave thoughtful comments. Engage more on Quora and Reddit related to your niche questions and topics.
The relationships built on these platforms have a way of paying huge dividends and can be invaluable for off-page SEO.
If anyone notices your comments on one of these platforms, and starts following you either on Google or LinkedIn to learn about you or your brand, then it ultimately leads them to your website which will end up either in sign up for your newsletter or subscribe to your blog.
Both on-page SEO and off-page SEO are highly important for the success of an online business. If you are doing an online business, then you need to understand the relevance of these two processes in order to get organic traffic from search engines.
These are the ones that helps your websites get found by the search engines whenever somebody searches for particular keywords relevant to your site.
Write Answers On Quora (Link To Your Content)
You can drive lot of traffic to your blog by writing answers on Quora .
What is Quora? It is Q&A website where you get quality answers for any question. It has more than 4.6 million registered users.
Just imagine, if you could write very good answers on Quora related to your blog niche, how much traffic you can drive just from Quora itself.
What you can do on Quora?
- Set up your bio, areas of interest.
- Use blog link in your profile bio. Never give any confused information because if any of your answers goes viral, majority of the people reads your bio. So, you should bring those visitors to your blog.
- Subscribe to only those topics that you want to see in the feed.
- Select topics based on your blog niche.
- Write useful answers to the most discussed as well as the most viewed question.
- Include your blog post link in the answer if that helps.
- If you don’t have any such post in your blog, then at the end of the answer, include your blog link.
- You can ask question and answer that question by yourself.
What you shouldn’t do on Quora?
- In the name of promotion, don’t give links in the answer like “Read the rest of the answer on my blog”, “check my blog”. Doing so, your answer will be downvoted.
- Never ever spam. There are so many successful entrepreneurs and business people also there. So, be careful while writing.
3. Attract High Quality Backlinks
If you want to gain more authority and achieve higher rankings in the search engines, then obtaining high quality, relevant backlinks to your site is one of the most important things you should do.
Apart from the content, links are the #1 ranking factor. Yes, Google cares more about links. But wait, not all links are equal, you need to be very careful when you start a link building campaign. Make sure that the links you build are natural so that Google won’t penalize your site.
The Importance Of Backlinks
If you are a newbie in blogging, you will be wondering how to get links from authority sites. To grow as a successful blogger, you should get some authority links to your blog.
Link building is a powerful strategy to increase rankings for your post in search engine. If you want your blog post to be displayed in the first page of search engine results, you must be very serious about building links from authority sites.
What are authority sites?
A site that has much influence in digital world and is trusted by several users. These are the sites that are ranked top of the SERP(Search Engine Results Page). These are the sites that provide high quality and useful content.
What benefits your blog gets if you can get links from authority sites?
- More organic search traffic to your blog.
- More number of social sharings for your blog posts.
- Increases Domain Authority(DA) of your blog site.
Well, now the question is how to get links from authority sites?
1. Do Guest Posting
Make a list of influential bloggers in your niche. Come up with topic idea and start contacting them through mail.
How you can find sites to write guest posts?
- Type “your blog niche” + “write for us” in Google. For example, “health blog” + “write for us” displays all the results that accepts guest posts.
- You can also check as “your blog niche” + “guest post”.
2. Fill The Gaps In Content
Not every blogger covers each topic completely. Even a great blogger misses some details while writing post. For example, in a post if it mentions, find your competitors and start link building. But they may forget to mention where to find.
This is incomplete information. When you find such blog posts with gaps in the content, reach out the blog owners and let them know. You offer them that you will fill the gaps in the content. So, that you can get credit to link to your blog.
Remember that you should find such blog posts only from authority sites and also related to your blog niche.
3. Spy On Your Competitors
It is not at all fault to spy on your competitors. Observe where they are getting backlinks and follow it. How to check?
- You can use Semrush and type the keyword of your niche, it will display all your competitor URLs.
- You can also use free tools such as open link profiler and submit each of your competitor URLs to observe their backlinks. Once you analyze their backlink sources, you can easily find various opportunities to attract those links to your sites.
4. Check Broken Links And Contact Site Owner
By checking broken or dead links on authority sites, you can get a link. How to check for broken links of your competitor’s so you can take benefit from them?
- Type keywords of your nice in Google and select one URL.
- Now go to broken link checker , submit the URL and search for broken links. If any of the displayed links goes to 404 error page, yes you found it.
- Now, mail to the blog owner and you can suggest to replace that dead link with your post link. Make sure that you have post related to that content in your blog.
5. Update Old Posts
It is recommended to update old posts every now and then in order to keep the site up to date. But it is impossible for the bloggers who has hundreds of posts in their sites.
If you can help them in updating their old posts, you will get backlink as a reward. So find the outdated content in authority sites of your blog niche and contact them that you will update it for free. There are many people (even me) who likes to get detailed and informative post contributions from others and I won’t mind giving a link back as the credit.
6. Interview Top Bloggers
Interviewing the influential bloggers in your industry is the quickest way to boost your online visibility, social shares, links and traffic.
To increase your credibility in digital world, to drive traffic to your blog, to build relationships with other bloggers, to attract readers to your blog, do interviews with top influencers in your blog niche.
While reaching them for interview, don’t ask them too many questions. Top bloggers are usually very busy so ask them few questions but important and that helps your readers. Here are 2 more effective ways.
- Broken link building: Find broken links on a website related to your niche and email the content owner and notify them about broken link. Suggest with the similar link from your website and ask them to update their post. Download and install the Google Chrome plugin called Check my Links to discover broken links. When reaching out, be friendly and introduce yourself.
- Use infographics: It is one of the most popular methods for bringing traffic to your website and gaining valuable backlinks. Follow the current trending topics and see what people are looking for, then create your infographic using statistical data. Then submit your infographic to the directories like visual.ly , Reddit , submit infographics .
Also build internal links: These are very important for running a successful blog. With a good internal linking structure, you can help users easily navigate through your website and increase the overall user experience.
You can spy on your competitors’ backlinks using Monitor Backlinks . You can use Semrush tool to analyze from where your competitors getting authoritative backlinks. If you want to build backlinks to your website, you have to do it with caution and knowledge. Never ask any webmaster for a link directly. By doing so, you will damage your relationship with them. Now, you know the basics of SEO. Create a beautiful content and promote it. Do email outreach to promote your best articles.
PART II – Mastering The SEO
Optimizing your content for search engines and your website visitors is one thing, improving rankings for your content is another thing.
If you want to know how to jumpstart your search rankings, off-page SEO is the key.
4. Build A List Of Profitable Keywords
You need to figure out the RIGHT keywords to your blog. If you can make a list of all profitable keywords then it is so easy to drive massive traffic. Once you have the pretty good list of keywords then you can start writing content around it.
Before going to build the list, you need to know about long tail keywords .
If you are not using long tail keywords in your content, then it means you are missing out a lot of search traffic. These are the keywords that are profitable to target. Do you know that Amazon makes 57 percent of their sales from long-tail keywords?
If you consistently publish in-depth content around long tail keywords, you will see an increase in search traffic and will attract paying customers. What are long tail keywords?
Long tail keywords are four or more keywords that are more specific that get less search traffic but will usually have a higher conversion value.
Here are the tools that will help you can find long tail keywords for your niche:
- Google keyword planner: You can get information directly from Google which is the search engine you are most likely to target when optimizing your website. iT generates plenty of long tail keywords.
- Ubersuggest: This tool provides you with all of the keywords and data that you need to make informed decisions. It also provides you with keywords that are not available through the Google Keyword Planner.
- Soovle: This free keyword research tool provides autocomplete suggestions from a variety of sources to help you boost your search volume.
- Bulk keyword generator: If you are searching for local keywords for your business then this tool serves your purpose. Just enter your service location and click “Generate keywords”. You will be given a list of keywords.
- 7search: Visit 7search and click on Advertisers tab then click the “enter your keywords” tab to continue. Enter your keywords, for example “Marketing tips” then click the green button. You will be given a list of long tail keywords.
Always start with your seed keyword to find long tail variations. You can add commercial intent to the keywords Commercial keywords are the ones that modify or qualify the long tail keywords. It has words like Buy, Review, Coupon, Discount, Deal, Order etc.
By using any one of the tools above, you will have a list of long tail keywords. Using Google keyword planner, you can get the rough idea of traffic levels for those keywords.
Now, you have the long tail keywords. Let’s analyze how difficult it will be to rank for a certain keyword. For this purpose, download SEOQuake Chrome extension . It turns the relevant SEO data of each site that is displayed below each search result.
You can choose what parameters to be displayed.
Based on age and traffic for the list of keywords you made, optimize your content around those profitable keywords.
5. Create Long-Form Of Content
Everyone says write lengthy and amazing content to get more traffic and to get potential readers. Every blogger is well aware of the fact that short content is dead. There is no scope for the articles with 600-word count.
For a new blogger writing lengthy content is very challenging. To increase Page Authority (PA) and Domain Authority (DA), to drive search engine traffic writing lengthy content is very crucial.
Just because you wrote lengthy content, won’t fetch any results. What else is needed? It should be keyword centric and useful. While writing content, you need to make sure that you are following these:
- Who are my target audience? What exactly I am gonna convey to them through this content?
- How it will be helpful to them? How this post can solve their problem?
That being said, how to create lengthy content? How to structure your blog post for lengthy content?
Well, I say, more than writing lengthy content, you must write quality content that is useful to your readers. You are not alone. There are lots of people who struggle to write lengthy and useful content. To drive organic search engine traffic, you must create 1000 to 3000 word length article and they also help you get more social shares. See the image below!
When you search for something say, “yoga poses for weight loss”, search engine displays plenty of articles. To compete with, your content should be the best.
Content is king and this should be accepted. If you want to stand in the crowd, only content can help you in this regard.
While creating lengthy post, there is a chance that your readers may get boredom. So, to make it interesting, follow these while writing:
- Add visuals in your post so they can make your content even more interesting.
- Never repeat what your competitors also saying about it. Be unique.
- Write content that engages your reader. If you give public speech, how you will say…in the same way reflect that in your content too.
- Use statistics related to your post. This increases trust in your readers.
- Make use of charts wherever it is necessary.
- Write catchy headings in your blog post to make your readers read your post further. For example, “How I lost 15kgs in 15 days?”
- Research, research, research. To write lengthy content, first of all you must have some information to write. So, do extensive research before even start writing content.
- Format your article properly. Use sub headings and sub subheadings.
- Give up to date information in your content. See what is trending in your niche topic. To check for top performing content in your niche, use Buzzsumo.
Break you content into smaller pieces. For example, say you are writing about “weight loss”. Make a list of ideas related to it and try to discuss that in your blog post.
- Is it possible to lose weight in 1 month?
- What diet has to be taken?
- What exercise will help in weight loss?
- What happens to your body if you lose weight immediately?
Likewise you need to make list of ideas to support your topic. Now make killer headlines in your post. Make it more engaging rather than simply writing tips. Speak out practically rather than logically.
Some tips while writing:
- Start writing every single day.
- Avoid distractions while writing. Turn off social media sites till you finish writing.
- Focus while writing. You can check grammatical mistakes once you start proofreading your article, Just go with the flow.
- Draft your article. Make an outline and start expanding.
- Keep deadlines and reward yourself once done.
- Analyze your competitors.
- Make sure you write content around keywords of your blog niche.
- Use videos or images or quotes or presentations in your content.
What happens if you write 3000 word article?
- It connects you with right audience.
- It attracts backlinks thereby increasing organic search traffic.
- You will get loyal audience, If you are keeping in-depth information in your content, readers won’t go for other websites as they get all the information they want.
Everything seems to be difficult in the beginning but once you start it becomes easy. The same with writing 3000 word article.
Did you know that the famous blogger Neil Patel’s most shared articles are of 5000 words. If one can achieve the best results by creating long form of content regularly, you too can.
Start creating long form of content from now on if you want achieve SEO success.
6. Spy On Your Competitors And Reap The Benefits
If you want to grow your business, then spy on your competitors. In order to dominate your competition, you have to know what your competitors are doing from every angle like for what keywords they are ranking? How are they engaging in social media? From where they are getting quality backlinks? What strategy they are using for marketing?
Competitor analysis is a vital part of marketing. A successful marketing strategy is based on analyzing the customer behavior and doing extensive competitor analysis.
You may be wondering how to get more shares and ultimately grow the audience. You can get all this information by analyzing what your competitors are doing. This you can do with Semrush .
With this tool, you can easily analyze which are the best performing keywords of your competitors. It also enables you to analyze competitors display ads and get the right keywords for both your SEO and PPC campaigns.
This is how you can use Semrush for doing competitor analysis.
Click This Link to Try Semrush Free for next 30 Days (Worth $119.95)
Login to the dashboard and enter your competitor’s site URL. You can also choose the country you wish to analyze. Here I entered “amazon.in”
Clicking on “positions” under “Organic Research” will display the keywords where your competitor is ranking organically. To know about their paid search positions, click on “positions” under “Advertising Research”.
This is how you can use Semrush data:
- Enter your top keywords in Semrush search bar and it will list several websites.
- Make a note of these and check your top 5 competitors.
- Click on each of these in turn and note the same information. It’s useful to find out the top 5 keywords they are using and also their top 5 competitors.
- Compare their keywords with yours.
- Now, click on “Positions” in the left hand menu and examine the more detailed information on your own site and that of each competitor. This will give a more detailed understanding of the performance of the various keywords each is using.
You can compare your competitor traffic with yours and any paid traffic they have. From this, you will know how well your competitors’ sites are performing relative to yours and what keywords they are making best use of.
Semrush offers a unique suite of tools to carry out effective analysis of the keywords that your competitors are using to achieve Google ranking.
Apart from keyword research and competitor research, this tool also helps you to accomplish two other important things: one is site audit and the other one is backlink analysis . Through its site audit tool, you can do a thorough audit of your current on-site SEO and ensure your pages are optimized properly for your most important keywords.
With Semrush’s Backlink tools, you can see where they are getting links and try to get some of those same links for your website.
You will be able to see the following information about your competitor’s links like total number of backlinks, number of referring domains, number of referring IPs, number of follow and no-follow links, type of link (text, image, etc.), a list of the backlinks for any given domain, anchor text for each link, number of external links and internal links.
With the backlinks comparison tool , you can compare the links of up to 5 different domains and this is a great tool for monitoring your progress against your competitors as well as another avenue to see their link profiles.
Semrush shows you the search engine results pages (SERPs) and keywords all updated in real time. As it gives real-time keyword and competitive insights, you can create content that will interest your readers.
7. Track Your SEO Progress
Once you are done with practicing both on-page SEO, building backlinks and off-page SEO, it’s time to monitor your results by tracking your SEO progress.
The Importance Of SEO Tools
As I said, SEO is a huge ocean and you can’t dive into it without having access to the right tools. Yes, there are hundreds of SEO tools available but the majority of them don’t give you the right results. I’ve used hundreds of tools over the last 6 years and here are a few SEO tools that I highly recommend to begin your SEO journey.
Rank Math SEO : I so much love this plugin. It’s free and easy to use. If you want to boost your on-page SEO (which will be covered later in this massive beginner’s guide to SEO), this plugin is a must for you.
Semrush: I’ve been using this SEO tool for over 6 years and not only have I tripled my overall search traffic but also the website sales. This is a MUST-have tool for anyone who is serious about getting better search rankings and sales.
Here are a few things you can do with this tool.
- Competitor’s research
- Keyword research
- Backlink analysis
- Check traffic of any site
- Domain to domain comparison
- Site audit to fix your site issues
- Ad research
You can literally find everything about any website in the world (including their best performing keywords, ads, backlink sources) using Semrush. So it’s the perfect tool for all your SEO needs. Here’s an unbiased Semrush review that can be helpful for you to know why you need it.
Exclusive Deal: For a limited time, you can get Semrush pro account free for 30 days. Use this special link to get it free ($119.95 offer!).
Here are few main tools you can use for this purpose:
- Google Analytics : Wanna learn more about your visitors? Then monitor your organic search traffic sources to see what keywords people are using to find your website in search results. So that you will understand what keywords you should be targeting with your SEO campaign.
- Authority Labs: You can use this tool to track keyword rankings for your website so that you can see if they are moving up in search results. Create a free account which you can get after using the 30 day trial of the pro account.
Start with these tools to learn more about whether your SEO efforts are making a difference or not.
- Google Indexing
- Organic Click Through Rate
- Mobile Friendly Site
- SEO Friendly Titles
- Keyword Density
- Reduce Bounce Rate
- Meta Tags SEO
- Keyword Research
- High Quality Backlinks
- Free Guest Posting Sites
- Blog Submission Sites
- Free Directory Submission Sites
- Free Local Business Listing
- Blog Commenting Sites
- Buy Backlinks
- Silo Structure
- Google Featured Snippets
- Dofollow Nofollow Links
- Orphan Pages
- Keyword Cannibalization
- 12 Ways to Create High Quality Backlinks Like a Pro
- Use These 10 FREE Tools To Find Traffic Of ANY Website In The World
- Best Semrush Alternatives: Free & Paid Tools Included
- How to Check If a Website Is Penalized by Google?
- How to Get Google to Index Your New Website Quickly?
- Moz vs Semrush: An Honest Comparison
- Top Ahrefs Alternatives: Free & Paid Tools
- Best Backlink Checker Tools to Check Backlinks for a Website
- People Also Search For: How to Rank for These Queries?
FAQs About SEO For Beginners
Here are a few important questions around SEO for beginners in 2023 and beyond.
1. What are the most powerful SEO types?
Although there are a wide range of SEO categories available but the most important ones are;
- On page SEO (it refers to all the actions taken within the website to get better ranking and to get better traffic from search engines and includes inserting your keywords in titles, meta description, URL, image alt tags etc)
- Off page SEO (it refers to all the actions you take outside of your site to influence your site rankings which include building links using tactics such as guest posting, influencer marketing, email outreach, social bookmarking etc)
2. What are the best SEO tools for a beginner?
There are literally thousands of SEO tools out there for beginners but here are few great tools you can use.
- Ubersuggest
- Rank Math SEO
Here’s a list of some of the best SEO tools that you can use to improve your search traffic. So make sure to check out the list of great SEO tools.
3. What is robots.txt file?
Robots.txt is a most important text file that tells search engine robots which pages on your site to crawl and which pages not to crawl. Search engine robots main aim is to read your website data. When search engine crawlers visit your site, they will be looking for some special file which is robot.txt file. This file tells to search engine spiders which pages of your site should be index and which pages of your site should be ignored.
4. What is better SEO or PPC?
SEO refers to Search Engine Optimization which is the most powerful FREE way to generate more traffic and leads to your site but it often takes time to generate results.
PPC refers to Pay Per Click (and also known as SEM, Search Engine Marketing) is a powerful PAID promotion strategy to increase your site’s traffic from search engines really quickly.
SEO is better if you’re looking for long term results (which is also free) and PPC is better for you if you’re looking for faster results.
We’ve written a detailed comparison post between SEO vs SEM where you can find all the details.
5. How to measure a website’s SEO performance?
Here are a few things you need to analyze if you want to measure the SEO performance of your site.
- Keyword Rankings
- Bounce Rate (the lower the better)
- Mobile Traffic (visitors coming from mobiles)
- Click-Through Rate (CTR)
- Domain Authority (here are a few tips on increasing your domain authority )
- Backlink profile
- Organic Traffic
- Time Spent on Page (also known as dwell time )
Browse more SEO Tutorials 2023:
- Best On-page SEO Techniques to Get Top Rankings on Google in 2023
- Off Page SEO Techniques to Get Top Rankings on Google in 2023
- Top White Hat SEO Techniques to Boost Search Rankings in 2023
- Top Gray Hat SEO Techniques to Uplift Your Website Rankings
- Black Hat SEO techniques to Avoid at All Cost in 2023
Final Thoughts On SEO Tutorial 2023 For Beginners
SEO is not hard. I’ve been doing it for many years and I know it becomes easy when you get the basics right.
That’s why I’ve decided to write a detailed SEO tutorial for beginners to get better search rankings and traffic in 2023. If you’re just starting out, focus on one SEO technique (be it on-page SEO, site audit, or link building) at a time to reap the best rewards.
So what are your thoughts? Did you like this SEO tutorial 2023 for beginners? Do you have any more tips to share? Let me know your thoughts in the comments.
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Reader Comments (35)
Hi Anil, This huge SEO guide is enough to start learning SEO and after doing practice on that technique which you tell in this article its will be a lot to learn the major SEO part. As we know the SEO is the most significant part of any blogger or digital marketer life that’s why we need to learn those things in an effective way. and you made it easy for us. So thanks for this awesome guide, Almost every week I read your guide, again and again, So I do not go to the wrong path. Can you tell whats the major change you observed in SEO this year 2021 is (Good or Bad for bloggers)?
This is very nice blog on SEO. This is ultimate simplification of SEO post that made very easy to understand.
Hello Anil bro.
I believe from my bottom of my soul you are the ultimate for SEO. I’ve read a-z this content really helpful with a clear picture. I also follow your blog when I feel any trouble related SEO issue. Big thanks to you dear for your helpful creation.
Regards Mohit Bhargav
Hello Anil nice post. I have recently started a blog and want to ask you that do external links pass on more value than internal links. And do external image links have any value ? Thank you.
Amey you should build both types of links. Both of them are important. No doubt links coming from other sites (if they are relevant) will have more benefits than internal links. But internal links are something you can build with ease and you have full control over things in this case.
External links will have more value than internal links if coming from relevant sources. But internal linking is something which is in your control and you can build any amount of links to a target page from relevant blogs on your content where it makes sense.
Hello Anil Sir,
It’s a full value-packed SEO tutorial for beginner. After reading this post, I understood what is SEO! It’s very complicated to learn SEO by video but this article makes it easy to learn SEO.
I think everyone should read this article.
Thank you Anil Sir for writing a valuable SEO tutorial for us!
Hey Anil Sir,
You have came back with another amazing blog post. You have described all the aspect which is very very essential for every blog.
I am employing most of the point which you have covered. Rest of them will try soon.
Thanks for sharing such a beneficial article.
Keep sharing and keep growing.
Archana Regards
Thank you for this post. How many backlink should create daily ?
Himanshu just go for high quality and relevant backlinks only. And when it comes about quality, you will not be able to build too many in a day as it takes lots of effort in building high quality backlinks. If you create just 30-40 backlinks in a month and if they have high quality, they are good enough to move things forward.
SEO is not tough thing but google aplly the changes day by day many social bookmarking site also blocked that a reason it’s going to tough. i write question and answer book for getting certification.
Hi There Appreciate it for your relevant post. I got well knowledge of off page and on page SEO techniques. I scrolled down and spend 1 hour gaining some knowledge from this post. Highly recommended post. If you are beginners in SEO. This post is perfect post for everyone who wants to be successful in SEO.
Hey Anil! Thanks for this amazing piece of content but my query is I am using Adwords for keyword research but some of the keywords and their related terms have the same search volume so I just want to know whether that search volume is accurate or not or else I have to go for Semrush.
Other than that your all blogs are very useful and explained in a great manner. Keep Sharing…
SEO gives the best benefits in company ROI and also it is good for organic search results.SEO increase the traffic on the website but you should know the right keywords.
Very detailed post at here. I am thinking about new Google updated algorithms recently.
You can addon some information into this post.
Against, keeps your valuable information.
My website is 8 months old and I am doing only on-page seo but not off-page seo. Does the on-page seo is enough to get decent traffic to my website.
How much traffic you’re currently getting? 8 months old blog should get at least 100 visits a day so if you’re generating 3K views a month, you’re on the right track. If not, you should focus on finding low competitive keywords, tweak your content strategy and learn SEO to bring more traffic. And yes, on page SEO plays a key role in bringing more traffic.
Hi both, on page and off page are equally important. In fact, off page seo is even more important as involves in link building which helps you get better rankings in search engines. So make sure to focus on link building and we’ve written a detailed post around it https://bloggerspassion.com/ways-to-create-quality-backlinks/ (you can read from here) where you’ll find few great ways to build links.
Really amazed by this great piece of content which covers all the corners of strategies which a blogger/SEO guy need to grow their website (or) blog.
I really appreciate this article Anil Bro, It means a lot for newbies and experienced as well. And here the things I like very much are Broken link building, Longtail keyword strategy, Spying on competitors.
Keep up the great work!!
Cheers Karthik Reddy
Hi karthik, glad you found it useful. We wanted to make this article a one stop tutorial for beginners who want to learn about SEO and that’s why it’s so detailed. If you’ve any questions, you can ask in the comments.
I started a blog 3 weeks ago. Really enjoyed the blog as a platform to share my thoughts and ideas but when I start thinking about traffic, it gets demotivating. Has been dismal. I am trying to do some of the things you and others suggested but when it comes to SEO and some of these other ‘tech stuff’, I get turned off.
I like the way your post is written, loads of info in a simple way. Since you started in 2009, I figured that I should start seriously worrying if my visitors rate do not spike up in the next couple of years. Thanks for the time spent to teach.
Hi Anil Bro, Since SEO is quite difficult after Google Algorithm updates but I think the tips you have mentioned in this article will help bloggers to rank their site in SERP. But Really Anil Bro you have Mentioned Great Knowledge about Off page SEO and ON Page SEO.
Thanks Anil, so detailed and fascinating! It’s really good tips for on page and off page SEO. The recommended links are awesome too and got the several meaningful information from there.
Great post i follow both seo – onPage seo and offpage seo buy my traffic drop dramatically. Can you me ideas how to fix them?
Hey Anil Really superb post. The SEO is the backbone of any website as it drives organic traffic from search engines. The tips and tricks you explained in this article is superb and sure I will try out in my website. There is always some updates from google about its algorithm and it bit difficult to track all. Your opinion on this if any. Thanks in advance
Hey Anil great post. Just a question you mentioned that one should build quality backlinks at scale for your website. Do you mean building do-follow links or on the websites having high trust rank. And do social shares of a page have any weigh on the google search ranking for that page.
This is a great tutorial. I learned a few new things. Also thanks for including links to some of the tools that are out there. I look forward to reading more articles you write.
This is epic post bro. Very insightful to all newbies out there. Each and every blogger should speak, eat, sleep and breathe SEO. People forget on page SEO and start chasing Off page SEO tactics. On-page SEO is equally important. I would suggest people research on topics before writing any article. Semrush + Buzzsumo are the ideal combinations for keyword and content research.
Hi Rupesh, glad you liked this SEO tutorial for beginners. That’s a great quote, but you don’t have to take SEO so much seriously especially when you’re starting out. Instead, look for ways to add value to people with your content. Yes, on page SEO important if you want to get better rankings for your target keywords.
As I’m a beginner in SEO the things which you mention here is really awesome for SEO guys. Can anyone tell me I m only know Off page SEO how can I do on page SEO or have you any tutorials for on page SEO. Please give me.
If you’re looking for on page and off page SEO tips at one place, I recommend you to check out this post: https://bloggerspassion.com/seo-tutorial-for-beginners/ where you can learn everything about SEO in 1 or 2 hours, must read guide for beginners, Alok.
Very good post. Both on page and off page SEO are necessary for a website. I am working on page SEO now. This post is great for beginners as well as some professionals.
Hi Saurabh, yes, both on page and off page SEO are necessary for a website to rank well in search engines. Just make sure to take small steps instead of focusing on too many things at once. I recommend you to check out this post: https://bloggerspassion.com/seo-tutorial-for-beginners/ if you want more info about best SEO tips.
Hello Anil,
Great Post. SEO is considered as backbone of your site traffic. It will help you to drive huge organic traffic free of cost. By implementing the right SEO strategies anyone can rank their site. Since SEO is quite difficult after Google Algorithm updates but I think the tips you have mentioned in this article will help bloggers to rank their site in SERP.
Hi Vishwajeet, yes SEO is hard because Google makes a ton of changes every year. Just focus on timeless SEO related stuff such as creating great content, attracting quality links and so on and you’ll get long lasting results.
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I'm Anil Agarwal, the founder of BloggersPassion. This blog is exclusively for you if you want to learn the secrets of SEO and affiliate marketing for free. Want to know more?
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How to write a blog post For Beginners: 12 STEP GUIDE + Free BLOG CHecklist
Congratulations on deciding to write a blog. It can be daunting, staring at a blank page wondering where to start. But writing search engine optimized (SEO) blog articles is a great way to generate a steady stream of high-value leads to your website without having to spend a ton on advertising.
But not just any content will do. The last thing you want is to spend hours or days researching and writing a post that gets five or so views a month. Great content is only great if it gets results.
That’s why I’m going to show you how to write a blog post that ranks on Google and, more importantly, grows your business.
How do I know this process works? Because I’ve used it repeatedly to rank for keywords and phrases in the top ten positions on Google. So, let’s get started.
What is a blog post?
A blog post is an article that’s published in the blog section of a website. It can be a how-to guide, news piece, event announcement, or podcast link. It covers a specific topic in detail and can range anywhere from 600 to 3000+ words.
A great post educates and delivers value while also entertaining the readers. It answers your target audience’s questions, demonstrates your expertise, builds your credibility, and it can boost your revenue.
To do that, it needs to rank on Google. And for the blog content to rank, it will need to include some, if not all, of the following:
- Images (e.g., an infographic)
- Some form of downloadable intellectual property (IP) (e.g., a template, worksheet, guide, or data)
- Informational or entertaining videos
- Interactive charts
Some posts perform better than others. It all depends on your market segment. What might be the go-to style of blog writing for one niche market could crash and burn in another.
So if you’re new to writing a blog post, you need to research your niche to be sure you’re crafting content in the format your audience prefers.
Here are a few types of popular blog post ideas:
- The “How-to” post (e.g., How To Write A Lead Nurturing Email Sequence ). The purpose of this type of blog post is to explain step by step how to do something, like baking a cake or building a website. It gives the reader the tools and instructions they need to execute effectively.
- The “What is” post (e.g., What Is Direct Response Marketing ? ) This type of post aims to educate and inform its audience about a particular topic.
- The “Pillar topic” post (e.g., Business Systems 101 ). A pillar article is the main topic you want to rank for. The purpose of a pillar blog post is to teach. Typically a long article, a pillar post covers the topic in-depth, is packed with valuable information, examples, processes, and much more.
- The “ List-based ” post (e.g., 9 Steps To Build A Sophisticated Marketing Plan ). Checklist blog posts break down the items you need or steps you have to take to fulfil a task, such as writing a LinkedIn post or sculpting your abs. It’s simple, straightforward, and effective.
Now that you know the types of blog articles to write, how do you ensure that your blog post gets read.
What makes a good blog post? (7 key elements)
Understanding how to write a blog post is only the start of your writing journey. More importantly, is how to write a GREAT blog post.
Blogging is all about solving a problem in an engaging and compelling way. Your blog post needs to answer the questions, Why would my audience care about this topic? and What do I need to do to keep them reading?
If you want to write a great blog post, here’s what you need to do.
1: Target a niche audience.
If you’ve been a part of your target audience, then you know their struggles. You’ve experienced, and hopefully, have overcome those challenges yourself. So you’d know better than anyone else what to write about and what information to share. When you write about a topic that you’re intimately familiar with, that’s how you build a relationship with your readers and win their trust.
Also, you want to target your niche because those are the people who are most likely to buy your products or services. That’s the end goal, right—to sell!
So, if you target everyone, you’ll be attracting the wrong kind of traffic to your website. While it might feel good to boost your traffic numbers, if they’re not potential leads, your article is essentially a dud.
2: Focus on the pain points early and provide a solution.
Start with a bang. You want to get your readers to self-identify immediately. Remember, when you’re in pain, you want pain relief. Your post needs to be the aspirin to their headache. So draw them in by stating the problem or challenge and explain how you’ll share your secrets to solving it.
If you’ve done your keyword research, you’ll know that your keyword needs to appear in the opening sentence.
3: Add an intriguing or compelling headline.
Believe it or not, headlines can mean the difference between someone reading your post or clicking out of your site. Search engines don’t like it when readers do that. It’s a warning signal that your content sucks (even though it may not).
While there are dedicated sites and tons of advice online on how to write a great headline, the best advice I can give you is to answer your target audience’s questions.
In fact, a recent study revealed that 14.1% of all Google searches are in the form of a question. With “How” blog posts averaging 8.07% of all searches and “What” posts averaging 4.3%.
So once you settle on the type of post you’re going to write, come up with roughly ten potential headlines. Sure, you’ll discard most of them, but you’ll want to use a different headline for your title tag and article headline.
Here are a few examples of great headlines:
- 33 non-sucky subject lines for emails that people actually open and read
- A little mistake that cost this business owner $85,000
- Direct response copywriting: 7 vital ways to ensure your copy hits the spot and closes the sale
- How to win back dormant customers using an email reactivation campaign
Remember, a great headline solves a problem and brings a little personality or intrigue. Go on, give it a try.
4: Grab your reader's attention.
How you write your blog post directly impacts the time your readers spend reading your words. You need to include keywords, to be SEO compliant, and make it gripping. If there’s no hook, your readers won’t read your post.
They want to be entertained, to laugh, or to be shocked. So here are a few writing top tips:
- Use original analogies. Cliches are overdone. People want something new; so give it to them.
- Don’t be afraid to tell a story. Everybody loves a good story.
- Add personality to your writing. Think about the books you love to read. What is it about the writing that keeps you coming back for more? Maybe it’s humor or a self-deprecating tone. Pay attention to the way your audience responds to you.
- Write so a 14-year-old can understand what you’re saying. That means short, snappy sentences. Forget the jargon or high-brow language.
- Use an active voice. A passive voice will put you to sleep. Here’s an example of an active voice. Millions of people love chocolate. Now, if I were to write in a passive voice, it would look something like this. Chocolate is loved by millions of people.
- Treat your writing like a conversation. Imagine you’re sitting at a coffee shop having lunch with a friend. How would you share your story? That’s what you want to keep in mind when writing. Your readers want to feel like they’re having a casual conversation with a friend they know, like and trust, not like they’re sitting in an auditorium being lectured to.
5: Meet the word count.
This is a tricky subject. No offense, but the typical online user has the attention span of a gnat unless, of course, they find something that intrigues them. Then they have all the time in the world. So what does this have to do with word count?
If you want to stand any chance of getting eyes on your article, it needs to rank in search engines. To do that, it needs to meet the average number of words for that keyword. If that’s 600, lucky you. If that’s 4,760, you’ve got your work cut out for you.
Your writing needs to maintain a rhythm without adding words for the sake of word count. A good idea is to add a “contents” section to your blog. Your reader can use it to skip ahead to related topics.
For example, say your post topic is What is a target audience? If you’ve done your keyword research, you’ll know that you also need to answer the questions:
- What is the difference between a target audience and target market?
- Why do you need to define your target audience?
- How do you find your target audience?
So make sure when you’re writing blog posts that you address all relevant points.
6: Add images (designed, not stock visuals)
People consume information in very different ways. Some prefer written text, others like video, and some engage best with visual content. To craft a winning blog post, it’s never a bad idea to include all three.
Added to this, Google indexes images, making it another way for readers to find your blog articles. But whatever you design, the visual must include your logo or website URL.
It also needs to be shareable. Look at the visuals that perform well on Instagram, Facebook, and Pinterest. They’re not cheesy stock visuals. They’re often illustrations or a beautiful photographs of a scene with an inspirational quote or thought.
You can also use images to break down complex tasks into simple, easy-to-follow visual steps. For example, how to write a marketing plan or how to build a website.
So use images to draw attention to essential stats, processes, ideas, or simply to give the reader a breather.
7: Include a call to action.
What do you want the reader to do next? Google wants to see a conversion, and simply reading the post doesn’t qualify. You need the readers to take some sort of action.
Adding a call to action is an opportunity to get readers to opt into your email list, download a lead magnet, request a quote, enroll in your course, whatever. This equals dollars in your bank account so make sure you’re adding a content upgrade to your post.
And mix it up. You’ll want to include multiple CTAs throughout your blog post. I like to position these just after the introduction, in the middle of the blog, and at the end. This means that I don’t lose any readers who jump off within the first few seconds.
Every blog post should include a CTA to join your newsletter and either download a free piece of content or purchase a product or service.
So those are the bones of a good blog post. Now, let’s discuss why you want to write a post for your readers.
Why write a blog post? (5 excellent reasons)
There are many reasons why writing a blog post is good for business. Most of these I’ve mentioned before, but to recap, here’s why you want to publish blog articles.
It demonstrates your expertise and boosts your credibility.
By sharing advice based on actual experiences, you build trust with your readers. You’re also able to bring something new to your market. So much of what’s online is regurgitated fluff.
Readers are hungry for new ideas and ways of doing things. When you show proof that you get results, you build your authority and credibility.
It attracts and drives high-value traffic to your website.
Blogging is an opportunity to drive qualified traffic or leads to your site. These are your niche readers. They’re typing questions into Google for which you have the answers. Your goal is to get them to take a look at your blog posts.
If you publish quality content that delivers a result in advance, you’ll become their go-to source for advice and help.
It helps you to rank in search engines.
Every blog post is a chance to rank in the top ten for search terms. And before you ask, Does it matter whether or not your writing ranks ? Yes, it does.
You want your writing to rank because, to a search engine, you become a trusted source, and this boosts your domain authority.
Publishers and other businesses are more likely to link back to your content, ask you for an interview, or submit a contributor piece. This means you get exposed to readers who might have not ever heard of your business otherwise.
So, you get more leads and potential customers.
It increases your conversion rate and grows your company revenue.
Using your blog to upsell a product or service is a great way to increase your company revenue.
For example, say someone is looking up the benefits of business coaching . You’ve created a blog that covers that and includes a call-to-action to determine if they’d be a good fit for your coaching program. They click the CTA link, fill in the form, and one of your team members contacts them to learn more about their business, the challenges they face, and where you could help them to level up.
They’re impressed and decide to hire you. If you hadn’t created this blog post, they may never have learned of your coaching services and hired you. So blogging is an ideal way to grow your company revenue.
It provides content that you can repurpose.
If you’re thinking about starting a blog for your business, chances are you already have active social accounts. Sometimes knowing what to say on a Facebook post can be challenging. But not anymore.
Most blogs are long-form. If you cover multiple related topics to your keywords in your blogs, you can repurpose this content for social media, a book, course, even webinars.
You want to use a multi-approach to the media because not everyone consumes information in the same way. So there can be people in your target audience who only ever read Instagram posts or watch YouTube videos. By repurposing your content, you reach a wider audience.
Now that you know the five reasons you want to write a blog post, let’s look at how to write a blog post that readers can’t wait to share.
Blogging for beginners: 12 best practices for writing blog posts that convert
Every blog writer is unique, and what works for some may not work for others. My advice, use this blogging methodology to get you started. As you create more blogs, you’ll begin to develop a writing process that works for you.
Here’s my step-by-step method on how to write a blog post:
1: Build your content plan
A content plan is a spreadsheet of topics your audience is interested in. It lays out the strategy you’ll use for writing and promoting your blog content in the coming months.
Your content plan needs to cater to the different buyer journeys. Remember, not everyone in your target market is ready to buy immediately. Some might just be looking to educate themselves. Others might only be interested in your basic plan, whereas a few will want to purchase your premium solution.
So when building out your content plan, you want to craft articles that answer your readers’ questions at each stage in the buying process.
Keep in mind the following:
- Whom will you be writing for? You want to create topic clusters based on the different needs of your target audience at every stage of their buying journey.
- What are their burning questions? A great way to build out ideas is to answer your clients’ frequently asked questions. These are the questions they type into Google every day. Start listing these FAQs in your content plan. If you’re stumped, you need to do market research. Arrange to speak with your top customers, send a questionnaire to your email list, check out social channels or forums to see what your ideal customer is talking about. Figure out why they buy and why they would buy from you.
- Based on your research, brainstorm content ideas . I explain how to infiltrate your target audience here . Check it out.
Let’s talk about the bones of your content plant. It’ll be broken into topic clusters, pillar articles, and cluster content, with internal links pointing from the cluster content to the pillar article.
Important terminology
- Topic cluster – The broad topic you want to rank for. It focuses on a specific buyer journey.
- Pillar article – The main topic or keyword you want to rank for.
- Sub-topic / Cluster content – A keyword-relevant article that supports (is related to) the pillar article. These can be short 600 – 1000 word articles.
- Hyperlinks – Internal links from the pillar article to the cluster content to build broad search engine authority
For example, your content plan could look something like this:
- Topic cluster: small business marketing
- Pillar article: What is direct response marketing?
- 8 Characteristics of a direct response ad
- Emotional direct response copywriting
- Powerful examples of direct response marketing
- What are direct response emails?
Make sure you develop smaller articles around your content plan.
2: Choose a topic that interests your ideal target audience
Before you sit down to write your blog article, you need to choose a topic that engages your readers. If you’ve already fleshed out your content plan, then select a topic from there.
Make sure it appeals to your readers’ wants and needs.
For example, if you’re a specialist cycling shop, you could create a listicle type blog post that details the items a beginner cyclist will need to start off-road cycling. The blog would include a freebie downloadable checklist that the reader can print and bring to a store to check off their purchase items.
3: Identify your focus keyword or phrase
The keyword or phrase is the topic you want to rank for. It’s what your readers (potential customers) are searching for each month. This keyword will need to be included in your title tag, article headline, and throughout your blog.
Keyword research is crucial because you want to select a keyword that receives a lot of organic traffic. Remember, organic traffic equals high-value leads.
Choosing something obscure with minimal traffic signals that your readers aren’t interested in that topic. So don’t waste your time blogging about it.
What is worth considering is the type of keyword you attempt to rank for. Neil Patel found that it’s easier to rank for questions or long-tailed keywords than it is to rank for two-word keywords.
For example, by zeroing in on beginner cyclist tips , we can see the potential to get 3,500 organic searches for this topic each month.
The keyword cyclist tips is searched 6,600 times a month. It’s a popular search term which means other sites will be competing for it.
Bike riding tips for beginners receive far less traffic, so this could be a great long-tailed keyword to try and rank for if you’re new to blogging. Your domain authority won’t negatively impact your chance of appearing in the top 10.
Once you’ve finished with your keyword research, you need to take things a step further.
4: Research
Having identified the topic you want to write about, it’s time to see which blogs rank for that keyword and why. AHREFS, Neilpatel.com, and SurferSEO , are all excellent for researching popular keywords.
I’m using Surfer SEO as an example. The image below shows you the top five blog articles ranking on Google for that keyword. These are organic competitors. Here are some of the site benefits:
- It gives you the Title text, URL, and meta-description.
- It also shows the content score out of 100 for that keyword. This number represents how relevant the information within the blog is and the quality of writing. The first article has a ranking of 88 out of 100.
- The following number is the domain authority of the site. It’s ranked out of 10, with eight and above high scores.
- And it also shows the article’s word count. SurferSEO will then give you an average word limit to target.
Your goal must be to read at least the top three articles. See what topics they cover. What are the H2 and H3 tags? How many images do they include? Is there an opt-in?
You don’t need an SEO program to help you optimize your blog post, but it will massively reduce your research time. For example, SurferSEO includes a BRIEF section listing topics and questions you need to cover.
It also lists words that need to appear in your blog, as well as where they need to appear. For example, the algorithm might say you need to mention the focus keyword every 150 words. Or that the word bike should occur at least 24 times in your blog article. Knowing this helps you to draft your blog post outline.
4: Create a blog outline
Some call it an outline. I prefer the term skeleton structure. It’s a rough outline of what you want to write. You’ll want to develop a process that works best for you. Here’s what I like to do:
- Create your skeleton draft (outline).
- Write the headline or post title.
- Determine the H2 and H3 header sections. These are the subtopic ideas that you’ll need to flesh out. For example, it could answer the question How do I get better at cycling? And What is a good cycling distance for beginners?
- Within each H2 and H3 section, list keywords or topic ideas that you want to cover. You also want to include some relatable story that makes your readers sit up and say, Yup, this is for me.
- Are you offering a free download? Determine where you’ll include this CTA and any others you’d like to drive the reader to.
- Add your conclusion. A conclusion needs to wrap up the gist of your blog post. It should highlight the main points and give the reader something to do. For example, if the post speaks about how to make choux pastry, the conclusion should tell the reader to try it and share their feedback. Was it a success? Can they share their finished product as an image on social? This creates meaningful engagements which lead to social shares and drives organic traffic to your post.
Remember, the purpose of an outline is to show you exactly what information to cover in your post. It makes the process of writing your first draft much easier.
5: Write your first draft
Now it’s time to start writing and flesh out your outline. Again, every writer has a unique process.
I like to edit as I write. So I’ll work on a section until I feel it’s 95% perfect. Other bloggers prefer just to write and get their rough draft done. Then they’ll go back over their writing and finesse it.
Here are a few tips to keep in mind.
Set yourself a deadline.
Most writers work best on a deadline. You know you need to have completed keyword research by this date, a draft by another date, etc. Adding a deadline means you have to get your act together and get things done.
Block off time to write.
It can easily take an hour to get into a writing zone, so block off a day just to write. It’ll take you far longer to complete your blog if you’re allocating an hour here and there.
Leave your headline until last.
Writing headlines is an art form. It takes skill. Not only do you need to entice your readers, but you also have to answer to search engines.
So you need to include your keywords in the headline and make it clickbait-able. I’ll only finalise the headline once the first draft is completed. I don’t necessarily know how many steps or points I’ll share, so leave your headline until last.
Craft a compelling introduction.
The best bloggers craft an introduction that readers literally cannot look away from.
Think of a car accident. A truck ploughs into a 4×4. You know it’s a gruesome scene. Somebody has likely died. But still, you’ve slowed down to 5 miles an hour—not to be safe but so you can crane your neck and eyeball the damage.
So you want your introduction to be unmissable because if it’s not, your readers won’t keep reading. Make sure your introduction includes your keywords in the opening line, states the problem you’ll solve, and contains a little story.
Add interesting stats (data your readers can trust).
Readers love data. It gives your advice or suggestions credibility. For example, why would I take up email writing just because you say I should. But if you include a stat like email marketing generates $38 for every $1 spent, well, you’ve got my attention.
The thing is, you need reputable information. If only 100 people were surveyed, taking data as the gospel truth isn’t concrete evidence that the wider population shares those opinions. So make sure you check your facts.
- Who conducted the research?
- How many people took part in the focus group or survey?
- Are they part of the target market?
- Was evidence given to confirm the claims made? For example, did the report show examples of different company’s campaign results? Don’t blindly accept information—question everything.
Give away stuff for free.
Let’s be honest. People love free stuff. Whether that’s a coupon, free trial, eBook, t-shirt, whatever, people love it. IP intellectual property is just as powerful. It’s something you own and can brand. It could be a:
- Guide to blogging
- Template for building out your content plan or writing your first press release
- List of the best performing subject lines
- Video series
It gets leads to opt into your website. From there, you just need to market to them until they buy. So make sure you’re grabbing your readers’ attention with a free giveaway.
Be prepared to walk away.
Writer’s block is a reality. There will be times when it feels like you’ve vomited nonsense onto the page. Step away and do something else. Trying to push through will only result in frustration and feeling like you’ve achieved nothing that day.
Double-check the final document.
Once you’ve finished writing, you want to re-read your blog post and ask yourself the following:
- Have you answered the question?
- Does it flow? Is there any area where the writing is clunky or disjointed? Are there sentences that you can break up or shorten?
- Have you used transition words?
- Are your subheadings distributed evenly?
- Is it in your company’s voice?
- Is it written in first-person narration and second-person narration? We want to address the audience directly, so use words like you and your.
- Have you broken up large chunks of texts? Walls of text are scary for most readers. It feels overwhelming, and this can be a turnoff. Instead, you want to use bullet points, numbers, bold, and italics to break the content into bite-size pieces of information which are easy to digest.
Use Grammarly to help you iron out confusing sentences, incorrect grammar, spelling mistakes, and get rid of plagiarized sentences.
Don’t be afraid to reorganize your outline.
If you think a topic needs to come higher up, move it. If something feels unnecessary, cut it. Basically, if you’re questioning why you’ve included something, it probably doesn’t need to be there.
6: Optimize your blog post using an SEO tool like SurferSEO or Page Optimizer Pro.
The best way to optimize your blog post is to use a content editor like SurferSEO . It highlights words and phrases you need to cover in your article, and it will give you a content score out of 100, so you know where improvements can be made.
Here’s how you can make sure your blog post is SEO compliant:
- Does it link to your pillar article?
- Does it meet the word limit?
- Have you met the header and bolded text count?
- Have you used enough images? Again, images can break up walls of black and white text.
- Have you ticked most of the keywords? ( SurferSEO gives you the keywords that need to appear in your blog post. They will turn green once you’ve met the count for that particular word. See the image below. )
- Are there any keywords that you’ve used too much (in red)? Can you replace some of these with similar words?
7: Edit your writing.
The best editors don’t write. They specialize in taking your shiny blog post and turning it into a masterpiece. They’ll identify where you need to build on a statement, or remove something. They’ll pick up grammar and spelling mistakes or deviations from your copywriting style guide.
But if you can’t afford an editor, consider purchasing a subscription to Grammarly. It’ll do much of the legwork that an editor would. You can also use Hemingways Editor to determine the reading level of your writing. It’ll help you to rewrite complex sentences, so they’re more readable.
Top tip: If you can’t afford an editor, give yourself a day or two between completing the final draft and editing it. You need fresh eyes to edit, and you’re more likely to miss obvious mistakes if you immediately dive into editing.
8: Design images for your blog.
Long-form blogs need images. Even short-form blogs should include a picture.
Images form a vital component of your blog article. Visuals draw the reader in, break up walls of text, highlight important points or ideas, and explain complex ideas. Plus, Google indexes them.
So be sure to add designed visuals. You can use a program like Canva to create professional-looking visuals without needing a design degree.
9: Format your blog and write your SEO title, slug, and meta description.
Once your images and copy deck is approved, place your article into the Content Management System and format it.
- Format it into H1, H2, H3 tags, etc.
- Add in your images and fill in the alt text (alternative text).
- Check all hyperlinks work.
- Include CTAs in your post.
- Write an SEO title that differs from your blog headline.
- Write an enticing meta-description that encourages the reader to click to learn more. Don’t assume they will. Include some sort of instruction like, “See for yourself; click to find out more.”
- Choose a featured image for social sharing.
- Add the publishing date.
DO YOU WANT TO GROW YOUR BUSINESS RAPIDLY?
10: hit publish..
Once you’ve completed your checks, publish the post. Do a final once-over to ensure all links are opening in new tabs and to make sure the opt-ins work.
11: Add internal links to your blog article.
Until your blog goes live, you can’t add internal links. But make no mistake, internal linking is a vital part of writing. It says to Google that it’s an important topic. So straight after publishing your post, add five to 10 internal links to your new blog post.
Then submit it to Google Search Console. This allows your blog to be crawled and hopefully for search engines to start sending organic traffic your way.
12: Promote your blog post on social media.
Lastly, you want to promote your blog post on social media. Share it on Twitter, Facebook, and Instagram. Create a similar article on LinkedIn and include a backlink to the original post. The more social shares, the more likely it is for your blog post to be found online.
So that’s my exact process on how to write a blog post that doesn’t just rank. It also gets read and shared. Now let’s take a quick look at some of the tools new bloggers and seasoned ones need to succeed.
Tools every blogger needs to write a great blog post
Take a look at the following must-have tools:
- Make sure to use Grammarly to check spelling and grammar.
- You can also use Hemingways Editor to determine the reading level of your writing.
- Optimize your article with a tool like SurferSEO or Page Optimizer Pro .
- AHREFS and Quora are great for researching topic ideas.
And that's how to write a post
It doesn’t matter if you’re new to blogging or you’ve been blogging for years. Following these steps will help you to bring your A-game to every blog post you write.
Remember, it’s about drawing your readers in, piquing their interest early, and giving them something valuable to take away and a reason to come back for more.
2 thoughts on “How to write a blog post For Beginners: 12 STEP GUIDE + Free BLOG CHecklist”
WOW! Great article, and I learned a lot! I have just written a couple of blogs, but clearly need to do more work to make them work!
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Beginner Guide To Write SEO Optimised Content In WordPress By Using Yoast Plugin
Many bloggers use a lot of tricks to writing an SEO optimised content. They chunk the google Ranking algorithm to achieve higher and higher position in the search result. But in 2012, Google update a Panda And Penguin .
These are the two biggest change in the google history. All the website that are using a trick to achieve higher rank in google is hit by panda and penguin penalty. Not even those, who are using a trick to rank higher, another website also hit by Penguin because by mistake they are doing the same thing.
- Submit XML Sitemap In Google
- Verify Site With Google Bing and Yandex
- Protect Your Content From Being Copied
Today we will learn how to write SEO optimised content in the WordPress So that we did not do any mistake. We’ll also be talking about how you can write content that will help you rank and make valuable connections that’ll take your business to the next level.
Here is a list of some important point cover in this article are,
- Keyword (Focus Keyword);
- Good Tittle or Social Headlines;
- Include the keyword in the URL;
- The body of the Post;
- Use H2 subheading;
- Internal And External link;
- Meta Description;
- Author Name and Bio;
- Beautify the text and mobile friendly.
I’m using Yoast SEO plugin to check, is it my content is SEO optimize or not. If you follow the above rule, you can also green all the signal (yoast SEO Plugin) of your post.For sake of explanation here, I’m taking an example of my old post ”
For sake of explanation here, I’m taking an example of my old post “ Ping list service “. See the below screenshot how I make my content fully SEO optimize.
Table of Contents
Write SEO Optimised Content In WordPress
All the important point will be studied in this article one by one, So first we study the focus keyword which is called the heart of the article.
1. Keyword Phrase or Focus Keyword
We all know google can not read content like a human eye. They need help to understand the content. So here, Focus keyword come in action.
The First part of the SEO optimised content is select Low competition , Low bid and High Search Volume (more people searching that keyword) keyword for an article. Without good quality keyword , your post will never rank in the Google search Result.
Ranking for terms with high search volumes can be tough, especially if your website is new. This is where long-tail keywords come to the rescue.
By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions. Take a time to find long tail keyword and make a post based upon that keyword. You can use google Adwords keyword planner tool to check the competition on the keyword.
Second is google give more importance to the first 56 character of the Tittle. So placing the keyword in the beginning of the title take some advantage in google algorithm.
- Keyword must be placed at the beginning of the title for the better result.
- The keyword has low competition, Low bid and high search if possible.
- The keyword should be the combination of 3 words i.e Head, Body, Tail.
2. Good Title or Social Headlines
The best way to get a lot of traffic through social media is to write Social Headlines . Always keep this in mind that, people are on social media for interesting, unique, entertaining content. They don’t want to read something they’ve read before. They want to read something that gives them that “A HA!” moment.
Whenevery you pluginish or update the old content, share it on social medica. The social networks have grown strong over the last decade, and they prove to be staying around for quite some time longer.
Like, share and comment on content give the signal to google is content is relevant and good for the user. Engage more Audience with content on the social network can increase your page Rank.
- The title should contain Focus keyword and aim for 8-12 words.
- Many bloggers say the length of the article should be 60 characters maximum. That’s true but, it is not compulsory to make the length of the Title 60 characters, You can write 50 or 70+ but when someone searches your article, only first 60 characters shown in the search result.
- Keyword must be placed at the begging of the title. This increases the searchability of the content. This is called SEO on page Optimisation Technique.
3. Include The keyword In the URL
URL is not important for the user but it is most important for the search engine to finds your article or post.
Most content management systems (e.g. WordPress) allow you edit the URL of your posts. If you don’t know the importance of the SEO friendly URL , I recommended you to read SEO friendly article for better understanding of URL.
- Your permalink structure should be optimized for search engine.
- Your URL should contain your focus Keyword.
- URL does not contain any symbols
4. Body Of The Post
The body of the post or page must be divided into the 3 main part. First, is Begging of the post , the second Middle of the post and last is End of the post . Identify these part and place the keyword in it, to make SEO optimised content.
Begging of the Post
When Google bots crawling a web page, it tries to find the keywords. Your job is to help them by mentioning your keywords in the first paragraph of your page. You have to place your keyword in the first paragraph of the article before the tag line or you should have to place the keyword between 50 to 100 words of the first paragraph.
The tagline is important for every post to show only little part of your post on Homepage. This way you can also reduce the size of the homepage and decrease the loading time also.
Middle of the Post
Don’t forget about the middle body of the post. You should give attention to the title and description of your post but you should also consider adding your keywords naturally in the body of the page as well.
End of the Post
Place keyword at the end of the article so that the Keyword Density will be good and also place some older post at the bottom to decrease the B ounce Rate . It not compulsory to add the older post at the end of the article.
5. Add Image
Images are good for the user as they make the content less tiring and easier to read. They are also good for search engines since they are an additional way for them to understand more about a given page.
Place the image after 50 or 100 words to Attract The Visitor and force him to read the article.
There is no hard and fast rule to place the image after exact 50 or 100 words. You can place image according to your choice but I personally recommended you to place an image after 40 to 50 words.
Google announced that you have only 3 seconds to attract the visitor . Seeing that articles with photos, infographics, and other visuals get up to 94% more views. They also hold some weight in terms of search engine optimization – if you optimize them correctly .
- Reduce the size of image before upload;
- Make image fully optimize and delete unnecessary image from post;
- At least one image contain your focus keyword.
6. Use H2 Subheading
Subheading also plays an important role in the seo optimised content and also good practices for SEO purpose . Use focus keyword and place in the subheading of the article in H2 because google crawler gives more attention to H2 heading. So it is good to write the keyword in H2. You can also use H2, H3, H4 and H5 heading so that visitor can easily find, what they want in your topic they.
7. Internal and External link
Anchor text is the term for embedding a link into a word or phrase on a page, instead of just using the URL.
Example : Check out this great article on the “ sell your service and product “.
In the above example, I embedded the link into the text “sell your service and product”
This is better than simply linking the phrase click here = https://www.hitechwork.com/sell-your-services-product-online/
- When creating anchor texts, it is important to offer exact matches . Moz recommends that 17% of your anchor texts be brand names.
- Do not over-optimize your content with anchor links to avoid being penalized by Google. You should make sure your links are relevant, useful, and of course, reliable.
- Do not place two links continuously, Make at least 7 mm a space between two links according to Google Guide Line .
- Don’t hide affiliate link or another link. It generates the negative point.
This is fantastic for spreading the authority of your website to other pages and also works wonders for the user experience. There are two types of link;
External links: – Those links that are going outside from your site is called external link. Read what is backlink , this help you to understand the external link and how link can increase your website authority
Internal Links: – I am a big fan of Internal links. I always advise my clients to use Internal linking to pass authority of one page to another page. I have written an article on Internal Linking you can read here.
8. Edit Snippet
The snippet is the second main part of the post. Here we write information which is most important for the search engine.
This information read by both crawler and user for understanding what the article or post actually about it. So it is very important to write reliable information for both Crawler and user .
The snippet is divided into 3 boxes. First is SEO Title , Second Slug , and Third Meta description Box.
SEO Title: – Copy and past the title of the article or post in the SEO title box and this box help you to count the number of word or length of the Tittle for SEO purpose. You can also write another title for search engine but it creates a negative point.
Slug: – Slug must have contained your focus keyword because this decides the URL of your post. So it is important for user and search engine.
Meta Descriptions: – Meta description is important to attract the visitor and good for SEO purpose. A lot of us ignore them because they take the time to write. They directly affect how much traffic a web page receives from a given search result.
If you fully fill this 3 box with a right way then your SEO optimised content rate automatically boost.
- Place focus keyword in the meta description so that it generate plus point for your post and google can easily understand your post.
- Also, place the keyword in Slug and SEO Title box also.
Yoast plugin introduces the new feature called “ Readability “. You can also learn about the yoast readability in my next article.
9. Author Name and Bio
The author is good for data Structure markup and HTML Improvement . They provide additional important information about the author and generate plus point for page rank.
The web is no longer anonymous, this means that when publishing content on a web page you also need to show details about the author. This is especially true for topics that are sensitive to health related topics, financial etc but in general showing the author information makes a page trusted and consider it seo optimised content. Check out my previous post where I mention a lot of Plugin for WordPress to make WordPress easier and SEO friendly .
10. Beautify The Text and Mobile Friendly
It is important when preparing your page to give some attention to detail and make it easier for users to scan through the text to find what they want. Make the page look good by adding bold, italics, images, small paragraphs, and headings.
Make sure your website is mobile-friendly , and user can easily read your content on the mobile devices. SEO friendly website directly impacts on the SEO optimised content and boost your post rank.
Some Other Important Point
Length: – There is little bit confusion about the length of the article, but the evidence has shown that the longer the content, the more likely Google is to rank it on the first page. So length is a strength.
If what you have to say can be done in 400 words, 1000 words, or even 1400 words, that is fine. The idea is to write the content with quality in mind.
Write Evergreen Content: – Evergreen simply means that stays fresh for a long time, or perhaps forever without ever going out of date. This type of content is not necessary to stay alive in the 2016 world of content, but it will help you by avoiding the need to constantly remove, update or refresh your content.
Google offers a freshness score to your content, so if you do not write evergreen content, you need to understand its life cycle, and either update it or remove it before it goes stale and drops your ranking.
In order to increase your chances of getting a better position in the SERPS, you need to make sure that your page is better than the rest of another page on the website. You need to convince them that what you have on your website is more beneficial to the searcher than what there is already available on the internet.
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Content is a king of your website. If you have a good and SEO optimised content in your website you can easily achieve your goal. So here is a quick summary to over check is your content is SEO optimized or not.
- Select good quality focus keyword
- Check keyword must be in Title and Try to place at the beginning of the article.
- Make sure your URL is friendly for Search engine and For user.
- Reduce the size of the page before uploading and optimized it.
- Make 2 to 3 external links and link your new post to old post to pass authority and traffic.
- Keep it fresh and Write as if you were talking to your readers.
So this is a brief guide for the new blogger to write an SEO optimised content in WordPress for the better search result.
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SEO for Beginners: Search Engine Optimization Made Simple
- July 24, 2019
Search Engine Optimization (SEO) is such a daunting world to the newcomer. Its mysteries seem to run vast and deep. And with each new Google algorithm update, SEO strategies seemingly change in stride. How, then, can a newcomer ever get a grasp?
Today’s post is going to share that knowledge, so get ready to take some notes. If you’re short on time, here’s a simple SEO checklist you can follow as well.
When it comes to ranking organically on the first page of Google Search, you’re going to have to play the long game. There’s no immediate way to rank on the first page unless you pay to play – I’m speaking of Google Ads. That’s a whole topic in and of itself. For now, let’s stick to the basics.
Although it’s hard to rank on page one of Google, it’s not impossible. Don’t believe me? See for yourself.
Ranking high on search engines isn’t rocket science. SEO experts make it seem complicated, but the process can be simplified into three primary categories:
- On-page SEO
- Off-page SEO
- Technical SEO
On-page SEO is the optimization you do for keywords you want to insert into your page or blog post. We’ll cover this in a second. Off-page SEO is comprised of the amount of influence your page receives from other websites that link to it. Lastly, technical SEO is website structure optimization that help search engine spiders crawl and index your website more effectively.
Now, you have a basic understanding of the two different types of SEO you need for your website and web page to rank in search, let’s get into how to increase your rank .
What is On-page SEO?
On-page SEO is all about which keywords you’re targeting and how you incorporate them into your website.
Every keyword or keyword phrase (consisting of multiple search keywords) carries distinct qualities that either make it attractive or unattractive. These qualities are:
- search volume
- competition
Search volume is very important to judge the amount of incoming traffic you’d like to receive for your website or web page. If you target five keywords, all with 10,000 searches a month, hypothetically, you’ll be eligible to receive 50,000 searches to your website a month.
However, you have to take the 50,000 with a grain of salt because, often, high search volume keywords (short-tail keywords) have high competition. This means others are competing with you for the same keyword traffic, so if you don’t already rank high in searches, you’re unlikely to get a good portion of that traffic – more like scraps.
Lastly, relevance is how well Google measures whether your website or web page is fulfilling a user’s search intent . Is your content relevant to a user’s keyword search? If so, how relevant? Do you answer their search in full or do you leave them wanting?
These three qualities will judge how well your website will perform in search. To understand more about keyword research, see our Digital Marketing: Keyword Research 101 post.
Now that you understand what to look for when targeting keywords, you’re probably asking, “how do I use this newfound information to get more searches?” The answer to your question is creating a content strategy.
Beginning Your Content Strategy: Pillars and Topic Clusters
Every business, no matter how large or small, needs a content strategy. Content is what attracts, qualifies, and, most importantly, motivates potential customers. Without it, your business will experience a hard time growing a loyal customer base. Loyalty and trust is everything. Content works because it builds trust; and trust builds sales.
For this reason, you need to create valuable content , pertaining to your business, you can give to your potential customers that will build their trust. Once you have a couple of ideas of what topics you can write about, write down the top three topics that are most relevant to your business and customers.
Those top three topics should be large enough topics that you can search them as short-tail keywords and easily write five to ten subtopics for each one. The top three topics your choose will be known as your “pillars” and your subtopics will be your “topic clusters.”
Every pillar keyword will be the title for a long post between 2,500 and 3,000 words long. Topic cluster keywords, on the other hand, will be the title of a smaller blog post. You will make each topic cluster keyword the title of a blog post.
An early mapping of your content plan should like something like this (in this example, there’s one pillar and three topic clusters):
Each topic cluster should be targeting not only the title keyword, but between five to ten long-tail keywords that are related to it. Take a look at the example below to get a better picture.
Lastly, you will also include volume and competition metrics to understand which keywords are worth targeting. In the below example, I’ve also included average monthly searches from the Google Keyword Planner, as it’s a great way to visualize how many potential visitors you’ll receive month to month. It’s also free to use for keyword research; however, you’ll find you can get even greater keyword ideas, search volume, and competition data from SEO tools such as SEMrush and Ahrefs .
The resulting spreadsheet should look something like this.
After you have built your content strategy spreadsheet, you’ll find the best keywords to target based on upon how much volume and competition they have. This part of the the planning process will be a little more subjective; although, it doesn’t take a genius to understand a smaller volume keyword with far less competition will yield greater results than a high volume keyword with higher competition. Do your best and follow your gut. You’re looking to find the highest search volume keywords relative to the lowest competition.
If you later find your performance is suffering, you can always keep record of which keywords you have used, switch out the ones you haven’t used, re-optimize your post, and see if you can improve your results.
Executing Your Content Strategy: Pillar Content Linking
The most important part of the pillar content strategy is how you create your pillar content page and how you link to and from it.
Your pillar content page will be made up of all the topic cluster posts that fall under it. In the above example, you can see that out pillar page is called “Website Design.” Its topic clusters, “Usability, User Experience, and User Friendly,” are all individual blog posts that will also comprise sections of the pillar page.
When these topic clusters are written as sections in the pillar page, they will be a fraction of the size (500 words) they normally are when they are published as blog posts (1000-1500 words). However, these topic cluster fractions will link back to the full blog post from the pillar page. This will create a master document (pillar) that will link out to all of its attached content (topic clusters). On the flip-side, your blog posts will have a link to your pillar page, with anchor text containing the pillar page keyword, “Website Design.”
This bilateral linking creates an effect on Google that helps to boost relevancy of not only your blog post keywords, but your pillar page keyword as well. Google sees your pillar page is providing detailed answers to searchers through linking to blog pages to better fulfill search intent.
Measuring Your Content Strategy: Organic Growth
In order to see if your content strategy is effective at driving more organic traffic to your website, you’ll need Google Analytics.
The measuring process is simple. Since Google has a reflection period of about three months, you can measure your organic growth over business quarter cycles.
To see your organic traffic, go to the “ Acquisition ” section of analytics, choose “ Channels ,” and select “ Organic Search .”
Here, you’ll see the number of sessions and new users to your website. Below, you’ll see an example of Bookmark’s quarter one organic traffic metrics.
In the second example, you’ll see quarter two’s metrics.
Seeing as the organic traffic increased, we’re moving in the right direction.
If you’re curious how much we grew our organic traffic, take Q2’s new user number (9,851) and subtract it by Q1’s (8,565). Take the resulting number (1,286) and divide it by Q1’s new user number (8,565). Take the resulting number (0.15) and multiply it by 100 to get the percentage (15 per cent).
If you’re growing your organic traffic by 10 per cent or more, you’re doing well. If you’re beneath that number, you should consider targeting different long-tail keywords.
What is Off-page SEO?
Off-page SEO refers to building your website or web page’s influence outside of the keywords you’re using.
It usually refers to other categories of SEO like building backlinks and local SEO. Off-page SEO can be summed up as the following: anything you do outside of your website to generate traffic to it. This could be getting posts you have created to be posted on other websites, getting links back to posts or pages on your website, or even getting reviews on Google My Business. A large percentage of your off-page SEO will come from building backlinks. For that reason, we’re going to teach you how to build backlinks.
How to Build Effective Backlinks
In this demonstration, we’re going to use SEMrush. On a side note, Ahrefs is just as good a service for SEO. No matter which service you use, you’ll be able to find and create backlinks for your website.
Getting into it, we’re going to, hypothetically, find website pages that could benefit from including our new post. After you’ve created your free account, head over to the “ Projects ” tab on the left-hand side navigation menu. Once you do, you’ll see a big green button at the bottom of the field that says, “ Create my first project .” Click it, enter your domain, and proceed to the next step.
Once you begin your first project, you’ll be prompted to add the keywords you want to target. For this example, we’re going to continue with our website design pillar page from earlier; therefore, we’ll add a couple keywords centered around website design.
After you’ve input your desired keywords, it’s time to enter in competitor URLs. This is where you’ll have to do a little bit of research. We’ve provided some of our competitors in the web design space below for example.
Once you finish and click “ Start Link Building ,” SEMrush will take a few minutes to compile the data. After it completes, you’ll be presented with a dashboard that looks something like this.
Here, you’ll find all the pages that reference your keywords and the competitive landscape you’re in. These web page prospects are all opportunities for you to reach out and pitch your new content. Add whichever pages you feel could benefit from your new pillar page to your “ In Progress ” section by clicking the blue “+” button on the right-hand side of the corresponding page.
After you’ve finished selecting prospects, head over to the “ In Progress ” section and begin working on your pitch. SEMrush already has automated pitch templates created for you. In order to access them, click the blue “ Send ” button on the right-hand side of the corresponding page you want to pitch to.
Every now and then, SEMrush won’t be able to come up with an email for the page, so you have to go out and find the email. If this happens, we recommend looking at the post, finding the author, and contacting them through LinkedIn.
When you’re ready to send your pitch, all you have to do is personalize the email for your company and content, include the content link in the email, and hit the green “ Send ” button at the bottom of the page.
Prior to sending out your pitch emails, you’ll head over to the “ Monitor ” page to track the status of every accepted backlink. It’s in this section where you’ll see if your backlinks are active, broken, lost, or rejected.
If you want your website to grow and prosper, you’ll need to put just as much effort into your off-page SEO as you do into your on-page.
With tools likes SEMrush and Ahrefs , you can make improving your off-page SEO an easily manageable task.
Don’t Forget About Technical SEO
Aside from the above, you also need to pay attention to the following:
- Title tags – optimize the tag of your website by including a keyword that describes the main theme of the website.
- Meta tags – this is not a ranking factor, but it tells people what the content of the page is all about. You need to include a keyword there, too.
- Headlines – your page should have a headline and sub-headlines, i.e., h1, h2, or h3, depending on how you want to subdivide the article. If possible, the headlines should have the post’s focus keyword or LSI.
- Sitemaps – it is basically a road map to your website. It tells search engine bots about the structure and content of your website. You can have either XML or HTML Sitemaps. You should generate the sitemap using a site map creator tool, then submit it to Google or Bing Webmaster.
- Domain name – a domain name with a keyword you want to rank will appear high on search engine results.
- URL structure – it should be simple, memorable, and contains the focus keyword. It should not contain extraneous characters.
- ALT tags – all images must have ALT tags. This makes it easier for the search engine to index images.
Generally, when you consider all these, you can perfect your new website’s SEO without spending a lot of money.
Again, don’t forget to list your website on various online directories or bookmarking websites. Social media and online marketing play a pivotal role in SEO too.
This may seem like a tedious process, especially if you’re doing it for the first time. With practice, however, you will definitely find this as part of your publishing routine, making your new website rank high on search results faster than others.
Craft Quality and Informative Content
We don’t want to leave you without mentioning how important quality and informative content is. With Google’s recent search engine algorithm updates, Google aims to provide useful content to its users. Its bots crawl your website to find what users are potentially looking for; therefore, you need to conduct thorough research on what your potential customers are looking for most. Even though, you’ll be targeting keywords to attract potential customers to your website, you need to write something of value to get them to stay and interact with your business.
This means don’t write specifically for search engines. You should aim to convert visitors to customers. In order to do that, creating quality content, that helps to alleviate a customer pain points, should be your first priority.
To optimize content for better SEO ranking, consider the following SEO techniques as well:
- Content titles – Write the focus keyword as close to the beginning of the title and use division techniques to separate title words .
- Keywords – should be relevant to the content. You should include latent semantic indexing (LSI) keywords , too. These are phrases or words related to the focus keyword.
- Links – focus on both inbound and outbound links. For outbound links, target reputable websites within your niche. Choose anchor text that describe your website .
- Content quality – content must be high quality, original, and informative and cannot easily be found anywhere else on the web.
- Update your website regularly.
Bookmark’s SEO e-Learning Class
Bookmark offers free e-Learning to support your small business success as well. If you’d like to learn more about SEO, sign up for the free course and make your mark!
Check out the below video to get a better idea of the course. You’ll learn how to use keywords, other ways to build backlinks, and even more cool SEO tips.
Related Posts:
- Health and Wellness
- Inspiration and Motivation
- Marketing and Advertisement
- Online Business Marketing Tips
- Online Business Strategies
- Social Media Tips and Strategies
- Web Design Tips and Tricks
Website Comments
Great article about SEO as it exists in 2019 . Articles that are aged and there are many of them feature some SEO approaches that are not quite relevant today whereas this article is spot on.
I currently use an OS website platform however I need to build a new one and this site is going to be very helpful indeed.
Quality content is the crucial to interest the people to pay a quick visit the web page, that’s what this website is providing.
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Search engine optimization is a great technique, I think these blog have nice information which is really useful for beginner’s. Please keep sharing
Quality content looks to be so much more important these days when it comes to getting ranked higher in searches!
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This means that your writing must contain articles that are SEO Friendly or SEO friendly. Before starting to write, the first step you need to do is find out in advance the keywords or often referred to as
But writing search engine optimized (SEO) blog articles is a great way to generate a steady stream of high-value leads to your website without having to spend a ton on advertising
SEO content is, quite simply, content that's designed to rank in search engines like Google. You might think that all content is SEO content, but that's not the case. For example, we have a lot of studies on our blog
The First part of the SEO optimised content is select Low competition, Low bid and High Search Volume (more people searching that keyword) keyword for an article
SEO experts make it seem complicated, but the process can be simplified into three primary categories. On-page SEO is the optimization you do for keywords you want to insert into your page or blog post