Corporate Social Responsibility and Stock Prices After the Financial Crisis: The Role of Strategic CSR Activities

  • Original Paper
  • Published: 15 September 2021
  • Volume 182 , pages 223–242, ( 2023 )

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  • Aneta Havlinova 1 &
  • Jiri Kukacka   ORCID: orcid.org/0000-0001-8680-2896 1 , 2  

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We analyze the relationship between corporate social responsibility and the stock market performance in the post-global financial crisis period. A new measure of social responsibility by Thomson Reuters, called the ESG Combined Score, is used. As a novel feature of our analysis, socially responsible engagement is divided into the strategic activities closely related to the examined companies’ core business and the remaining secondary activities. The results of the fixed effects regression show a positive and statistically, as well as economically, significant impact of the strategic activities on the corporate stock market performance of companies. This impact is up to 103% higher compared to the secondary activities. The empirical results suggest that if companies aim to increase their share prices via the corporate social responsibility channel, they should strategically select their socially responsible initiatives.

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Acknowledgements

Jiri Kukacka gratefully acknowledges financial support from the Charles University PRIMUS program [project PRIMUS/19/HUM/17] and from the Charles University UNCE program [project UNCE/HUM/035]. We are also indebted to I. Jupa and M. Walter for their professional consultation. Finally, we are very thankful to the two anonymous reviewers for their inspiring comments and detailed suggestions.

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Appendix A: Multicollinearity Assessment: Correlations

figure 1

Descriptive statistics of the dataset: Correlations

Appendix B: Regression Results Con’t

Appendix c: regression results for the strategic and secondary csr con’t, rights and permissions.

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Havlinova, A., Kukacka, J. Corporate Social Responsibility and Stock Prices After the Financial Crisis: The Role of Strategic CSR Activities. J Bus Ethics 182 , 223–242 (2023). https://doi.org/10.1007/s10551-021-04935-9

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Received : 20 May 2020

Accepted : 26 August 2021

Published : 15 September 2021

Issue Date : January 2023

DOI : https://doi.org/10.1007/s10551-021-04935-9

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  17. CSR, financial and non-financial performance in the tourism sector: A

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    2. Corporate social responsibility CSR has been studied for some time now, but a consensus is still missing concerning its definition and its constituent dimensions, constructs and principles (Crane et al., 2008). In a comprehensive literature review, Dahlsrud (2008) identified 37 different definitions of CSR.

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