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script writing youtube

How To Write A YouTube Script (+ Free Template)

Roll the credits. 🎬

ICYMI: YouTube is the second largest search engine platform in the world.

And with so much content being uploaded every day, it can be hard to stand out from the crowd.

Enter: YouTube scripts. 

With the help of a YouTube script, you can create videos that'll hook your audience, keep them engaged, and get your channel noticed.

Whether you’re a small business owner or creator, we’re sharing how to write a YouTube script (+ a free template) in this guide, below.

Table of Contents

What is a youtube script, why should you write youtube scripts, how to write a youtube script in 5 easy steps.

A YouTube script is essentially the written framework for your video.

It will outline specific dialog, visual cues, and call-to-actions (CTAs) to hit so that you stay on-topic while also keeping viewers engaged. 

In a nutshell, YouTube scripts are a key component to creating high-quality video content.

FYI: Later’s social media management platform is trusted by over 7M social media managers, brands, and creators to plan content, analyze posts, and more. Sign up today — for free:

Come shoot day, it can be easy to get sidetracked while filming, especially if you have a ton of talking points.

With a YouTube script, you can stay on track, hit your cues, and reference important CTAs.

Writing your script ahead of time also gives on-screen talent the flexibility to play around with multiple takes when they’ve fumbled their words or need to adjust their tone to be more serious or playful. 

Plus, if you work with a video editor, it gives them more options in post-production.  

“Having a script in advance helps when planning out graphics, visual elements, and the video's pacing. It makes editing a lot more streamlined,” shares David Balista, Later’s in-house Video Editor.

"Plus, with scripts, you can reduce the amount of feedback you'll need as we'll have a document to refer back to when considering certain cuts, transitions, or where to insert b-roll," he adds.

Translation: YouTube scripts are a no-brainer when it comes to keeping teams organized during the video production process.

Ready to take your YouTube videos to the next level? Download our free YouTube video script template to keep your audience engaged and get your channel noticed. 👀

You don't need to be a professional write to create an effective YouTube script.

Here's how to do it in five easy steps (tried-and-tested by Later's social team):

Step #1: Ready, Set, Brainstorm

The topic you discuss in your video will form the base of your outline. 

So, it’s a good idea to map out a list of 5-10 topics that are relevant to your niche.

If you’re not sure where to start, try using these questions as prompts: 

What are some frequently asked questions that you could turn into a tutorial? 

What are some common myths in your industry? 

Could you add your perspective to any industry news or recent changes?

From there, establish the relevancy of those topics through keyword research and analysis.

This is key to determining the popularity and discoverability of your topic — the higher your keywords rank, the more likely your videos will perform. 

Just keep in mind, viewers can sense when you’re not genuinely interested in a topic, so it’s best to pick one that’s authentic to your brand, and not just a high-ranking keyword.  

TIP: If you're in a brainstorming rut, consider referencing your content pillars for some inspiration. Watch this 6-minute video to learn how.

Step #2: Build Your Outline 

Once you’ve nailed down your topic, it’s time to create your outline.

This is where you’ll break down your topic into sections.

If you’re basing your YouTube script off a blog post, we recommend using similar headlines to guide what your sections will be.

However, if you’re starting from scratch, you’ll want to stick to this formula:

Grab Attention: Hook your audience through a question, a pain point, an interesting fact, or a personal story.

Introduction: Introduce what you’ll be sharing in this video.

Main Headlines: Break your topic down into digestible sections with clear examples and explanations.

Throughout these sections, include visual elements that'll help illustrate your points like pop-up text, screenshots, b-roll, and transitions.

TIP: Once your video is uploaded to YouTube, you can convert these headlines into clickable timestamps in your video description (see this Later video as an example).

Conclusion: Sum up your video a short and sweet CTA, like subscribing to your channel, following you on Instagram, or clicking the link in your description.

Step #3: Write Your Script

Before you start writing, establish who will be speaking on camera. 

This will help determine the tone of the YouTube script — including how they converse naturally and any nuances that come with their personal expertise. 

Once that’s done and dusted, what software should you use to write your script? It depends!

Here at Later, our team uses Google Sheets to map out our YouTube scripts.

Why? Each line of text can be separated into its own row, making it easy to indicate where visual elements and CTAs should appear:

script writing youtube

Keep in mind, most teleprompter apps and software like Speakflow will require a CSV format of your text in order to automatically upload.

Alternatively, we recommend CapCut’s in-app teleprompter, which requires manual transcription to use the feature.

Once you've decided what format your script will live in, it's time to start expanding on your outline:

Keep It Short: Go into as much detail as possible using the fewest words. For your introduction, viewers want to know what they're about to learn and how you're going to help them. For your main points, avoid rambling or unnecessary filler words.

Again, Short: On the Later YouTube channel , we've found that our most engaging videos are between two to three minutes in length. However, it's worth experimenting to see if longer-form video resonates with your key audience.

TIP: To figure out how many minutes your YouTube video will be based on your script’s word count, we follow a 150 words = 1 minute of speech rule.

Step #4: Map Out Visuals 

In the outline stage, you may have started identifying where your visual elements were going to appear. 

Here, we recommend finalizing those elements along with the copy for your text pop-ups (make a note in whichever template or software you use to write your script — see step #3).

Visuals can include charts, graphics, GIFs, or screen recordings that'll help illustrate your points.

Step #5: Edit, Edit, Edit

In this step, you'll trim and simplify your YouTube script. 

Reading your script aloud will help you get a sense of the natural flow of your dialogue.

Trust us, if it’s too choppy or over-complicated, you’ll hear it.

Doing a verbal run-through of your script will also help you reduce any filler words that are taking up time.

Lastly, get a fresh set of eyes on your script by getting a colleague to review it for final approval. 

And there you have it — every step you need to write your next YouTube script. 

With so much content on YouTube, writing scripts can be your ticket to creating valuable content that'll keep your audience coming back for more.  

Make every second count. Download our YouTube script template to turn visitors into loyal subscribers today — for free. 

Chantal Hermetz

Chantal is Later’s Social Media Specialist and based in Toronto. Passionate about all things social ( especially TikTok ), her experience includes content creation, influencer partnerships, and digital storytelling. Outside of work, you can find Chantal in new cafes, biking around the city, and perfecting her Pinterest boards.

Plan, schedule, and automatically publish your social media posts with Later.

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How to Write a YouTube Script With AI (This Template Won 300K Subs)

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Table of contents

script writing youtube

Chelsea Forsyth

YouTube is the second-largest search engine in the world, with more than two billion active users and over 122 million visitors every day.

But with 720,000 hours of video uploaded daily to YouTube, it’s getting harder to cut through the noise. Without taking certain steps, your video can easily end up at the bottom of the pile, failing to make an impact. Fortunately, there are simple steps you can take to get the right eyes on your content.

We are going to get into the nitty gritty of building a successful YouTube channel, but it all starts with a winning script template.

If you just want the script - get it below. We suggest you don't stop there, but continue and check all the boxes needed to start your channel.

script writing youtube

YouTube script template

Youtube Script

Download our FREE YouTube script template

* Note - This template was used by Wordtune's director of content to grow his channel to 300K subscribers, back in the days when he worked at Elementor. Now he uses the same strategy to grow Wordtune's channel.

script writing youtube

Getting your video noticed on YouTube starts with understanding how to write a YouTube script. A script helps you to stay on topic, visualize what your content will look like, and makes for a better video all around. Here's how to get started.

Why create a script for YouTube videos?

Most importantly, it saves you time. Having a plan for what you will say in your video will reduce your chances of wandering off-topic when filming and save you sifting through heaps of raw footage while editing. By writing a script, you’re able to stay focused, organize your thoughts, and prepare short, snappy, and engaging content. 

Write better YouTube scripts with AI > Write better YouTube scripts with AI >

Write youtube script with AI

When creating a YouTube script, keep in mind that the level of detail should be appropriate for your objectives. If you’re hoping to create short-form content, you will want to keep details minimal. Focus on the big picture and invite readers to learn more through other content distribution channels, like your blog.

However, if you want to create long-form content, you will want to spend more time organizing your content into relevant sections and deciding which details are most important to include.

Your script should simply outline the main points you want to cover. It should be specific enough to keep you on track while filming, yet flexible enough to allow for ad-libs and your own unique style to shine through. 

How to get started with your script

While this step can also be completed after writing your script, deciding on a title beforehand can help direct what you will include in your video.

There are three main things to consider before writing your script:

1. Your target audience

Who are you creating your video for? What question or problem are you hoping to solve for them?

Find My Audience by Google is one useful tool for answering these questions. It lets you search for audiences by interests (known as “Affinities”), like “Lifestyles & Hobbies”, and then drill down into the details. You can choose from categories like “Fashionistas”, “Green Living Enthusiasts”, or “Pet Lovers” to find out which videos this demographic is watching and what other audiences they’re likely to be a part of. 

Knowing details like this and identifying your target audience upfront allows you to then cater your script accordingly, both in terms of what you cover and what tone you use. 

2. Your keywords

In order for your content to show up in users’ search results, you need to identify specific keywords and include them in the title and description of your video. There are many tools for keyword research, including Google Keyword Planner , Also Ask , and YouTube's auto-suggest feature. For the latter, simply start typing your proposed title or general topic into the search bar, and YouTube's algorithm will suggest relevant queries containing your keywords. These are actual questions that YouTube users are searching for, so this should provide you with plenty of inspiration for both your title and script content.

3. Your video title

Crafting a strong title will help to draw viewers’ attention and entice them into clicking on your video. And without a strong title, your video will be less likely to gain traction. 

Focus your title around one of your keywords, and aim for around 60-70 characters to ensure that it displays clearly on the majority of devices.

script writing youtube

Writing your script

It’s time to start writing your YouTube script. Here’s how to plan and lay out your script. We've added a free script template at the end of this article to help you out.

Your hook is what draws viewers in. Though it may seem like just one small part of your video, the first 10 to 15 seconds are critical. This is your one and only chance to convince viewers to stick around.

A good hook will be entertaining, emotional, and/or informative. If viewers stay, how will they be rewarded? What do they gain by watching? What does your video have to offer? Even just hinting at these outcomes can be captivating.

For example, you can summarize your title and what they’re going to learn:

  • “ In this video, you’re going to learn how to write an amazing YouTube script in five easy steps.”  
  • “ By the end of this video, you’ll know how to get more views on your YouTube videos.”
  • “In the next ten minutes, you’re going to learn how to write a viral YouTube script in five simple steps.”

Or, you can ask them a question to connect with them:

  • “ Have you ever felt like no-one watches your YouTube videos?” 
  • “ Want to find out how to get more people watching your YouTube channel?”
  • “Is this you? You spend ages recording video content, only to have a handful of people watch it?”
  • “Fed up getting no views on your YouTube content? Watching this video will solve that problem.”

Once the hook has been established, it should be followed by an introduction. The goal here is to introduce yourself, highlight the key points of your video, and explain to your viewers how they stand to benefit from watching it. 

It's also a good idea to preview a tip that you'll discuss later in the video – but keep it brief.

Now it’s time for the main event: writing the bulk of your script. 

Although this will naturally be the longest part, try to keep it concise so your audience stays engaged. While the length of your video will very much depend on the content covered, Wistia recommends that you aim for a run-time of two minutes for short videos and between six and 12 minutes for longer content. Keep this in mind as you write.To ensure your body flows and is structured properly, you can follow this simple formula :

  • Introduce between three and five key points
  • Outline and elaborate on each point, using analogies and examples if possible
  • Complete the body by summarizing what you’ve just shared, to highlight the value delivered

Wordtune has a few helpful tools that can help with this part of your script. Wordtune Spices , for example, can produce clever analogies , impactful examples and thought-provoking counterarguments for any subject. Likewise, you can use the Wordtune editor to shorten passages and make them more concise.

Wordtune Spices' "Counterargument" feature

Above all else, keep your target audience in mind. What are they looking to find out? How are you answering their questions? If you have decided on a video title, this might also guide you. Equally, you may find that writing the script first will help you generate the perfect title. Allow yourself to be flexible and find out what works best for you.

No matter which order you decide on, be sure you follow through on what you promise in the title.  

By the end of this section, your viewer should feel like they’ve learned something, or that they can take action on the information you have provided. If you can provide this, they'll be more likely to engage with more of your content in the future.

The Call to Action 

In the conclusion of your script, you should summarize your video's main points and include a small request of your viewers  – also known as your call to action (CTA). 

On YouTube, viewers are usually asked to like the video and subscribe to the creator’s channel. Another common strategy is to ask a question and encourage viewers to leave their answer in the comments. You can also ask your viewers to share your video, visit your website, or subscribe to your mailing list. Finally, you can direct them to other content on your YouTube channel.

script writing youtube

Reviewing your script

Before you hit record, it’s time to review your script and make sure it’s going to result in a top-quality video.

Practice going through your script a few times to ensure it flows well and that you can confidently improvise if you’ve left yourself space to do so. This will also give you an idea of how long it will be once recorded. If it’s too long or too short for your target audience, either adjust your speed or add or remove content. 

You may also want to ask someone else to read it and offer feedback. Does it cover all the key points you set out to discuss? Do they have suggestions of anything else to include? 

Finally, be sure to paste your script into Wordtune . This will help you to avoid repetition, rephrase any awkward sentences , and ensure there are no errors in grammar or tone.

Tips for writing a great script

Engaging scripts help you communicate effectively with your audience. Make sure to keep your target audience in mind as you write, ensuring you’re offering something of value.

Keep your script conversational and use short, simple sentences and language to avoid overwhelming your visitors. Check your tone and read aloud what you've written often so you can ensure it feels natural. And don’t be afraid to add a little humor to spice things up!

Use the present tense when writing, and use active voice rather than passive voice throughout. To keep your viewers focussed and engaged, you might also consider incorporating pattern interruptions into your script. These help keep viewers engaged by subtly playing off their expectations.Remember, your script doesn’t have to say everything. The goal is to encourage viewers to explore your offering further. You can do this by referencing other videos on your channel within your script or by ensuring your CTA directs viewers to your website, blog, or newsletter.

If you're having trouble getting started, we've created this handy template to help you out:

Here’s how to plan and lay out your script. Simply follow the steps and replace the example text in each section with your own.

  • Your hook is what draws your viewers in 
  • This should be within the first 10-15 seconds of your video
  • Make it entertaining, emotional, or informative (or all three!)
  • Explain what you’ll reward your viewer with if they stick around, or what problem you’ll solve

Write your hook here:

E.g. In this video, you’re going to learn how to write a viral YouTube script in five easy steps.

  • Introduce yourself
  • Highlight the key points of your video
  • Explain to your viewers what they will gain from watching it
  • You can also preview a tip that you'll discuss later in the video

E.g. I’m Jane Smith, content creator and YouTube expert. If you’re looking to make viral video content by understanding how to write awesome scripts, keep watching for five easy tips that will level-up your scriptwriting and transform your channel.

  • Use the title of your video to determine what to cover in your script
  • Cover 3-5 key points, listing the main points to discuss

E.g. Step number one is to decide on a killer title for your video.

A strong title will draw viewers’ attention and entice them to click on your video. Your content might be amazing, but if your title is awful, no one will be watching it!

You can come up with a great title by…

The Call to Action 

  • Summarize the key takeaways from your video
  • Include a small ask of your viewers, also known as your CTA
  • Mention any relevant links or references to other videos on your channel 

While a snappy title, an intriguing thumbnail, and a tempting description will help get you noticed, it’s your video’s content that makes your viewer stick around. Savvy scriptwriting is your key to success. 

Invest time into planning and writing your video script, using Wordtune features like "Analogy", "Example" and "Counterargument" to help you craft a compelling story. Read your script aloud to others and pay close attention to how it flows and how long it takes. Following these tips will help you attract a loyal audience that actively engages with your content and drives results for your channel.

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How to Write YouTube Video Scripts?

How to Write YouTube Video Scripts?

Writing a script for a YouTube video can seem overwhelming, but it is an essential step in creating high-quality content. A well-written script can help you keep your content organized, focused, and engaging for your audience. 

In this article, we will provide tips and tricks on how to write effective YouTube video scripts. We will cover the basics of script structure, writing styles, some  video marketing trends for 2023 , and best practices for scripting a YouTube video. Whether you are a beginner or an experienced content creator, this guide will help you take your video scripting skills to the next level.

  • What Is a Video Script?

A YouTube video script is a written document that specifies the content and aspects of a video production that is designed exclusively for the YouTube platform. 

It contains the speech, images, and special effects that will appear in the finished video. Writing a script for a YouTube video is essential since it ensures that the video is well-structured, focused, and interesting for the intended audience. 

A well-written script may also make the video production process easier to plan and execute. A video script is a vital tool for YouTube content creators who want to create high-quality, popular videos that engage and amuse their audience. At the same time, having a clear script can help you lower the time spent  editing YouTube videos , as you will already have a clear structure for your video content.

  • Why Do You Need a Video Script?

A video script is a crucial part of the video production process, as it serves several important purposes. Some of the reasons why you need a video script include:

  • Organization: A video script helps you organize your thoughts and ideas, ensuring that your video has a clear structure and message.
  • Improved storytelling:  A script allows you to plan and craft your story, improving the overall quality of the final video.
  • Better time management:  Having a script allows you to plan and execute the video production process more efficiently, saving time and reducing the risk of mistakes.
  • Consistency:  A script helps ensure that all elements of the video, such as visuals, dialogue, and sound effects, are consistent and in-sync with one another.
  • Better engagement: A well-written script can help to make your video more engaging and entertaining for your audience, increasing the chances of it being shared and viewed by a larger audience.

How to Write a YouTube Video Script

Writing the script for your next YouTube video can seem like a daunting task. After all, it's not like writing a blog post or an article, where you have complete control over what gets said and how it is conveyed to an audience. With YouTube videos, there are a number of factors that need to be considered in order to ensure that people will actually want to watch them! But don't worry—we'll walk you through everything you need to know about creating effective scripts for YouTube content.

These are the steps on how to write script for YouTube video:

  • 1. Define your audience

Defining your target audience is an important stage in the screenplay writing process since it influences the tone, style, and substance of the video. You may generate content that is especially customized to the requirements and interests of your target audience once you know who they are.

Consider age group, gender, employment, geography, and hobbies when determining your target audience. This information will assist you in determining what type of material is likely to appeal to your target audience, as well as how to effectively contact them.

It is also important to consider how many people your video is likely to reach, and if there are any specific demographics you can target. For example, if you are creating a video about a new product, you may want to target a specific age group or gender.

  • 2. Deliver a story

Telling a story is a powerful tool for making your point more memorable and engaging for your audience. When you use a story to illustrate your message, it helps to bring abstract concepts to life and make them more relatable for your viewers.

However, it is critical to select a narrative that is directly related to your issue and meaningful to your target audience. A tale that is too tangential or does not resonate with your audience will likely distract rather than strengthen your point.

When selecting a story to use in your video, think about what message you want to convey and what kind of story would be the best fit. For example, if you're trying to explain a complex concept, a personal anecdote or case study may be the most effective way to illustrate your point.

Remember, the goal of using a story in your video is to make your message more memorable and relatable for your audience. So choose your story wisely and make sure it supports your overall objective.

  • 3. Start with an outline

Having a clear outline before you start writing your script can be incredibly helpful in ensuring that your video is well-structured, concise, and effective in communicating your message. The outline should include the key points you want to cover in the video and any visuals you want to include to help illustrate your points.

By having an outline in place, you can ensure that your script stays focused on your main message and doesn't veer off into unrelated territory. You can also use the outline to determine the most effective way to present your information and ensure that the video is well-paced and engaging for your audience.

Additionally, having an outline can make the writing process smoother and more efficient, as you'll already have a clear idea of what you want to include in your script. This can save you time and reduce the risk of writer's block. If you’re ready to take your content a step further and collaborate with a brand or fellow creator, check out this free  video brief template that will level up your YouTube video game.

You can also record yourself while drafting the script and then  convert the audio to text.

  • 4. Establish a problem, solution and urgency

Another step in writing your script is to establish the problem you are trying to solve for your readers. You can do this by asking them questions like: What are their biggest challenges? What problems do they face on a daily basis? Why do they need help with these challenges or problems? Then, once you've defined the issue at hand, explain how your product or service can provide an elegant solution that will benefit them immensely (and also help them achieve their goals).

Asking these types of questions will not only help refine what type of content would be most beneficial for viewers but also ensure that it aligns with their needs and interests so as not waste any time during production - which means more money saved!

  • 5. Address pain points

As a content creator, you're going to want to address the pain points that your audience is experiencing. Pain points are the things that make your audience feel uncomfortable. If you address these issues, it will make them feel more comfortable watching and listening to what you have to say. On the other hand, if there are certain topics or concerns which aren't addressed in your video script then this could lead viewers feeling anxious about these issues being left out of the conversation altogether (or at least not given enough attention).

For example: If someone had just lost their job because their company went under due to layoffs at work and was unable to find another job anywhere else because there were no openings available right now due to high unemployment rates across all industries - this would be considered a "pain point" since it's something which causes stress/anxiety within themselves while also making them feel powerless over their situation (i..e., not having any control over whether or not they get hired again).

  • 6. Don’t forget to make it sound like you 

Humor in your video script may be a very effective approach to make your material more engaging and interesting for your viewers. Humor may contribute to a more relaxed and casual tone, helping your audience feel more connected to you and your company. Furthermore, comedy may be an effective strategy for making your material more memorable, increasing the likelihood that viewers will share your video with others on social media.

However, it is critical to employ comedy in a way that is acceptable for your target audience and video theme. Avoid utilizing inappropriate, insulting, or contentious comedy, since it is unlikely to resonate with your audience and may harm your brand's reputation.

  • 7. Utilize AI technology

OpenAI's language model, ChatGPT, is a powerful tool for writers and content creators looking to craft the perfect video script. By using AI technology, ChatGPT can provide suggestions and generate ideas for your script, helping you to stay on track and avoid writer's block.

For example, if you're struggling to come up with a story to use in your video, ChatGPT can suggest a relevant story or case study that aligns with your message. If you need help with word choice or phrasing,  ChatGPT can provide suggestions that help to make your script more engaging and relatable for your audience.

Whether one is seeking for a vlog introduction script or a YouTube channel introduction script, Chat GPT can help all video creators draft their content! You can also use the generated script to  add text to video .

  • Ready to Start Creating Videos Based on a Script?

Writing a video script is an important step in the video creation process. It allows you to organize your thoughts, structure your content, and effectively communicate your message to your audience.

So if you're ready to start creating videos based on a script, take the time to carefully consider these tips and tricks. With the right preparation, tools and a  free template for video briefs to up your organization game, you'll be well on your way to creating videos that connect with your audience and effectively communicate your message.

As you move forward with your video creation, consider using a video editing tool like Flixier to help you bring your script to life. With its user-friendly interface and powerful editing capabilities, Flixier can help you to quickly and easily create videos that look professional and polished. So why wait? Get started with Flixier today and take your video creation to the next level!

Frequently asked questions

Do you need to write a script for a YouTube video?

How long should a 10-minute YouTube script be?

Do vloggers have scripts?

Table Of Contents

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  • fast editing on any device - no installs
  • super easy to use
  • built-in libraries of Motion Titles and Transitions

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How to Write a YouTube Script: Step-by-Step Guide [2024]

Updated on November 27, 2023

9 min to read

script writing youtube

Content Writer

Content Marketing

Social Media

Published November 27, 2023

How to Write a YouTube Script: Step-by-Step Guide [2024]

Learning how to write a YouTube Script has never been easier.

Believe it or not, so much goes into creating amazing YouTube videos—and it all starts with a great script.

After all, it takes more than pointing a camera and shooting to take your clients’ YouTube channels from zero to hero.

Before you start shooting, you need a YouTube script to plan your clients’ videos, from the layout to the storyline.

That’s what this guide is all about.

We’re pulling the curtain on the tips and steps to write winning YouTube scripts and create compelling content that boosts your clients’ audience engagement and channel subscriptions.

Let’s jump into it.

Table of contents

What you will learn, what is a youtube script, why write a youtube video script, 4 steps to write a youtube script, 7 tips to write a youtube script , publish youtube videos seamlessly with vista social, faqs on writing a youtube script, write a youtube script to create engaging videos.

Generally, a YouTube script is a written outline for your clients’ videos.

The script includes the visual cues, specific dialog, and Calls-to-Action (CTAs) in your clients’ videos.

A YouTube script is crucial to ensure a clear structure and focus for target audiences to follow, enticing viewers to watch to the end.

It can simplify planning and executing your video production process. 

Putting everything on paper before creating your clients’ videos has the following perks.

  • Give your storytelling a glow-up . With a killer YouTube script, you can get rid of those awkward Hellos, long pauses, and filler words. You can nail the video’s narrative and tell the story like a pro.
  • Organize the storyline easily . Organize those thoughts and have a superhero script on hand so your clients can translate them easily on camera.
  • Keep everything consistent . Writing video scripts helps your clients’ YouTube videos hit that sweet spot when everything from the dialogue and sound effects to the visuals is doing the perfect tango.
  • Save time and energy . Planning and creating your clients’ videos can be a breeze with a YouTube script.

Essentially, you need a script to ensure you create top-quality, engaging content for viewers, especially if you monetize YouTube videos .  

Start writing scripts with these time-tested tips.

1. Come up with a main idea or title

The video title or main idea is your script’s jumping-off point.

Identifying this from the get-go guides your scriptwriting.

It keeps you on the topic while ensuring your client’s video turns heads and provides audiences with the information they want or need.

Start by including the keywords in the title.

For example, if your content idea is about making exotic street food at home, your client’s video title can be “Street Food Adventure: Exotic Eats Right From Your Kitchen.”

You can also get inspiration from other creators and YouTube Shorts ideas .

Remember, don’t copy another creator’s YouTube script, or your clients could face potential copyright violations.

Get ideas and build from that.

2. Determine your target audience 

Identify your clients’ target audiences to determine what they need or want from the video.

Knowing what target audiences want can inform your video scriptwriting process.

Identifying your clients’ ideal audiences helps you create a script that conveys the video’s value to intended viewers.

Know your client’s target audience and research their common interests, pain points, and needs.

Start by finding keywords your client’s audiences search for on YouTube.

Leverage the information to build out your client’s script and, in turn, YouTube video.

A winning script helps you produce high-quality videos that can even end up on the target audience’s recommended videos list.

Plus, creating video content based on search terms with tons of engagement can get your clients’ videos some algorithm love.

Must read: How the YouTube Shorts Algorithm Works [2023]: w/ Tips & FAQs

3. Identify the voice of the channel

Establishing a YouTube channel voice helps your client’s brand stand out from other creators.

For example, your client’s voice can be fun, creative, professional, or adventurous. 

Whatever your client’s voice, weave it into your client’s YouTube video script.

It can help draw the right viewers to your client’s video and bring their YouTube channel ideas to life, enticing audiences to hit that subscribe button.

4. Outline the YouTube script

Once you have the basics (topic or title, target audience, and voice) down, start outlining your script.

For instance, your YouTube script outline can include the following.

1st section: Introduction and hook

The hook is a video’s opening line (or lines) to catch the viewers’ attention.

Effective hooks are informative, emotional, or entertaining. You have a winning combo if you use all three in one hook.

Besides your hook, consider presenting the main problem your client’s video solves in the introduction.

It’s a great opportunity to speak to the viewers’ pain points and reel them in.

As Larry Weber, entrepreneur, founder, chairman, and CEO of Racepoint Global, once said…

“ As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about .”

Let’s say your script’s title is “Win Over Anyone to Watch Your Videos.”

Your video hook should introduce the problem (lack of viewers), promise an answer while entertaining viewers, and speak to the audience’s emotions like this:

“Caution! This video helps you unlock the Jedi mind tricks and secrets to reel viewers in based on proven facts and the power of science.”

The hook is short, sweet, engaging, and convinces viewers to keep watching.

2nd section: Main content

The main points your clients want to highlight are the bulk of the YouTube video.

For example, if your clients have five to ten main points they want to discuss, you can write a subheader for each point in the script.

Include other relevant details, such as research and statistics, to support the information’s validity and credibility.

3rd section: CTA

Every script and video should have a clear CTA at the end.

This way, your clients can lead people to specific next steps, such as providing feedback, commenting, sharing the video, or subscribing to the channel.

Create compelling CTAs that entice viewers to act.

4th section: Ending and end screen elements

The endscreen is an interactive outro that displays within the last five to 20 seconds of your client’s YouTube video.

Specify the end screen elements in your script, such as clickable website links, related videos, and a subscribe button.

Design your client’s end screen to go seamlessly with the CTA to get the viewer’s attention while encouraging them to act on the CTA.

Additional tip: Follow the required YouTube video size and specs to ensure everything is clear and visible on your clients’ videos.

Writing an incredible YouTube script can be easier said than done, so we’re sharing the time-tested tips below to help simplify the process.

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1. Keep your sentences short

Keep your client’s YouTube Scripts short and to the point.

Long sentences are hard to read, understand, and hear.

Be crisp and concise to keep the video’s flow going smoothly, allowing viewers to follow the storyline or narrative easily.

However, not every sentence has to be short.

You can vary the length of each sentence so everything flows like a casual, friendly conversation in the video.

Try reading the script aloud to omit running sentences.

Also, ditch scenes, sentences, and unnecessary words if they don’t add to your script’s Story.

You want to keep everything brief, especially if you share the video across other social media platforms, including your client’s blog post.

Must read: How to Share a YouTube Video on Instagram Story

2. Use present tense

Using the present tense in your clients’ YouTube scripts helps keep viewers in the moment.

It also creates a sense of urgency, which keeps viewers engaged and ready to act on your clients’ CTAs.

3. Adopt a conversational style

Use a conversational style to engage YouTube audiences.

So, use simple phrases and words in your script (unless your client’s video is about a research presentation or an academic speech).

But don’t be too casual, or your client’s video can sound unprofessional and suspicious.

Strike that perfect balance between conversational and professional.

4. Stick to active voice

Writing in an active voice means the sentence’s subject acts on an idea, person, or thing.

Using passive voice doesn’t directly reveal the subject, confusing readers and viewers.

For instance, a sentence in active voice would be, “Tom took a piece of the birthday cake home.”

Turn that into a passive voice, and you get, “A piece of the birthday cake was taken home by Tom.”

As you can see, the passive sentence sounds unclear and takes more brain power to understand—which isn’t exactly a great formula for an easy-to-read or follow script.

5. Throw in some humor  

Funny elements and a few jokes can help you create an entertaining YouTube video script.

But don’t go overboard and keep the jokes clean and above board, or your clients will be in trouble for violating the YouTube Community Guidelines .

Violations can lead to YouTube taking down the video or suspending your clients’ accounts.

6. Edit and polish the script

It can take a few editing and polishing before you get the perfect YouTube script, so keep at it until you’re satisfied.

Consider acting out scenarios and tweak them to see how they play out.

7. Write for the audience

You don’t need to be an expert to create incredible YouTube scripts and videos for your clients.

Your biggest chance for success is to write your script with your client’s audience in mind.

After all, your clients’ target audiences are the content consumers.

So, tailoring your script and content to your clients’ viewers makes sense.

Doing so ensures your client’s YouTube videos provide value to their audiences, boosting engagement and subscription opportunities.

Achieving YouTube success doesn’t end with an excellent script.

You must optimize planning, managing, and publishing your clients’ videos for maximum engagement.

Enter Vista Social, a sophisticated Social Media Management (SMM) platform with robust features to streamline and supercharge your tasks.

One of the platform’s key features is the content publisher.

It lets you create and schedule your clients’ YouTube videos for auto-posting.

Select your client’s linked YouTube profile on the Vista Social platform and create a new post.

How to Write a YouTube Script1

Upload your client’s video and customize the post by adding the video title, caption, hashtags, and more.

You can also enable the first comment to automatically add a comment once your client’s video is published.

Other options you can enable or select include the video’s privacy status, category, first like, and more.

How to Write a YouTube Script2

You can save the post as a draft if it needs your client’s approval.

You can also set it to publish immediately or on your specified schedule or add it to a scheduled post queue.

Want to get more work off your hands? Leverage Vista Social’s optimization algorithms that automatically schedule posts based on optimal times and dates.

Besides regular channel videos, Vista Social lets you schedule your clients’ YouTube Shorts videos for auto-publishing.

Must read: Best Time to Post on YouTube Shorts [2023]

Important note: You can’t change the scheduled Shorts video thumbnails due to YouTube limitations.

How to Write a YouTube Script3

Must read: YouTube Shorts Thumbnail Size : Best Practices + Tips & How-Tos

You can view and manage all your saved drafts, queued posts, already published content, and scheduled posts in the content calendar.

How to Write a YouTube Script4

Another handy feature is the social inbox.

It helps you track and manage conversations, including your client’s YouTube comment history and replies from other users from a central location.

Stay on top of your clients’ YouTube post performances with Vista Social’s robust analytics feature.

It lets you track and measure audience growth, engagement, and views.

How to Write a YouTube Script5

You’ll get valuable data insights to help improve your clients’ content and strategies.

Check out the frequently asked questions about writing a YouTube script.

What does a YouTube script look like?

A YouTube script should outline the main points your client wants to cover in the video.

The script should be specific enough to keep everything on track during filming yet be flexible to allow ad-libs to showcase your client’s unique style.

What is the ideal YouTube script?

How you write your client’s YouTube Scripts depends on the video’s goal, target audience, tone, and other factors.

Some YouTube scripts require heavy details, while others only need short sketches or notes of what you want to map out.

What tool can I use to write YouTube scripts?

Generally, you can use any writing tool that helps you outline, write, edit, and save your YouTube video scripts.

You can also use a YouTube script template or Artificial Intelligence or AI-powered YouTube script generators to help you kick things off.

YouTube scripts is key to making engaging, viral video content.

Don’t just put words on paper—create a script that connects your clients’ videos and audiences.

A well-written YouTube script can be your client’s ticket to fame and fortune on the platform.

Supercharge your clients’ YouTube content promotion and marketing with Vista Social. Create a Vista Social account now to explore its awesome SMM features.

About the Author

Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.

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How to Write Engaging YouTube Video Scripts

copywritematte

  • March 17, 2020
  • 17 Comments
  • Content Marketing , Copywriting

Most people don’t know this, but in another timeline, YouTube may not have become the second largest search engine in the world. 

When they launched, they wanted to be a video-based dating site. You’d log on, watch videos from potentials, and pick one.

Imagine that.

As history goes, YouTube quickly realised its potential and became the online video platform we know today. 

Today, 2 billion users from around the world turn to the video platform for content. And sure, comedy sketches and cat videos will always be internet favorites, but so will more serious content. 

Google found that 7 in 10 users turn to YouTube to solve a problem related to their job, studies or hobby. 

And with the world leaning into video in a big way, savvy copywriters see opportunity. You can carve-out a share of the YouTube video script writing cake. 

You see, video scripts are a big deal. Every business creating content for YouTube needs a well-structured message to take to market. Who better than you to be that writer?

The power of YouTube video scripts

There’s no denying that it takes more than a strong script to rank a video on YouTube. You need a captivating thumbnail, an enticing description that’s SEO’d, and a catchy title. 

But after those get viewers to click play, you’ll need to grab and hold their attention. And that’s where smart scriptwriting saves the day. 

YouTube ranks content according to many factors, but the most important are engagement-based. For your video to beat the competition, it needs to get more watch-time, views, likes, shares, and comments. 

Your thumbnail, description and SEO isn’t going to do all that, but your script most definitely will.

Want to know how to create an engaging video script?

Keep reading.

In this blog post, I’ll share a step-by-step process for writing video scripts that command and hold viewer attention. I’ll show you how to identify strong topics for videos, how to produce an effective outline, and how to strengthen your script.

1. YouTube scripts and finding a strong topic

Unlike SEO copywriting , your video script doesn’t need to focus on keywords or other SEO-related metrics. While you will need to mention certain points related to the topic you choose, writing your video script is all about creating content your viewers will find helpful.

Finding strong topics to use is, therefore, as easy as focusing on the pain points and desired outcomes of your audience.

But to know what their pain points are, you need to dig deep and develop an intimate understanding of their lives and how your solution fits into their daily experience.

What are the challenge that lead them to actively search for a solution? How can you help?

Validate your topic

Once you list out some ideas, it’s time to validate them and cull your list.

The following three-step approach will help identify your audience’s interest level and potential subtopics you can incorporate. 

Step one: gauge interest using Google Trends

Google Trends is often used for identifying trends on search engines and also works for YouTube. Using Google Trends is as simple as typing in a term and selecting YouTube from the source drop-down menu.

What you’ll see next is a graphical representation of the interest in your term over the last 12 months.

A score between 50 and 100 indicates high interest. A score around the 50 mark shows moderate interest, and anything between zero and 50 represents low interest.

In the example below, we can see that the interest in “SEO” is rapidly rising in the past 2-3 months comparing to the previous period, which can be a good sign to cover a topic around that search term.

Step two: identify potential keywords using YouTube suggestions

Once you’ve established the interest level for your topic, and decide you’d like to move ahead, it’s time to identify more specific keywords and ideas using YouTube.

YouTube pulls a third of the internet. These are people searching for content using YouTube’s search bar. As users type terms for content that they want to see, YouTube’s algorithm is learning and suggesting content that most accurately meets user demands.

Turning to YouTube suggestions is one of the smartest tactics you can use to identify keywords and content ideas to include in your script.

YouTube’s auto suggest feature is very similar to Google Suggest. As you start typing in the search bar, YouTube will show a list of relevant queries that contain your keywords. These are the queries that users on YouTube are actively searching for.

You can also use the asterisk (*) in your search query together with your main keyword. The asterisk will act as a “wildcard” and show other variations of your search query.

Once you have several topic ideas, and a list of keywords and search queries, collect them in a Google Doc or a Google Sheet for use in step two.

Step three: establish keyword volume with Ahrefs

Next, use Ahrefs to gather keyword search volume. Ahrefs has fast-become the go-to SEO, keyword and research tool almost everyone uses today. It will help you refine ideas for your script based on keywords and their search volume.

As you learned in step two, identifying which ideas that people are actively searching for and including them in your script is important. Introducing too many ideas can overwhelm viewers, while too few can leave your audience underwhelmed.

Ahrefs does a great job of presenting information on search terms. 

For example, the “Newly Discovered” report includes new terms added to the Ahrefs database that includes your keyword. These can help you create new content ideas based on terms that have started to generate more search volume.

2. Create your outline

Whether you’re planning live-streaming sessions or pre-recorded video, developing a structure for your script is essential. An outline will help you arrange your ideas so they flow as you deliver your content. 

One of the most effective structures is based on grabbing attention early, introducing yourself, delivering value and closing with a call to action.

Here’s what goes into each part.

According to YouTube, you have 15 seconds to grab the attention of your audience. If you don’t, there’s a good chance they’ll click back to find a video that better serves their needs.

The best hooks identify what your audience stands to gain. They are specific, clear and easy to understand.

For busy viewers, this approach is perfect. It acts as a form of reassurance that clicking on this video based on its title and thumbnail design was a good idea.

After sharing how your audience will gain (in your hook), identify yourself and the brand you represent. Then, tell your audience what you will be sharing with them in your video. 

With this formula, you capture the viewers’ attention and keep them engaged through the first minute of your video.

Provide context .

When crafting a YouTube video script, make sure to really hone the first two steps, by first engaging your viewers by telling them how they’ll gain from watching before introducing yourself and diving deeper into the topic at hand. 

For example, if you’re going to cover “How to do X”, Your hook can be “Today, I’m going to show you how to do X to achieve Y, let’s Go!” and your intro can be “Hi, My name is X, welcome to our channel where we help you achieve Y, today I’m going to share…” 

The body of your video script

This is where you’ll deliver all the value and it will be the longest section of your script. 

It’s important to create a body that flows, ensuring each point is salient and connected to your core topic.

Here’s a simple, three-step formula for structuring the body of your script:

  • Introduce three to five points so you don’t overwhelm your audience.
  • Elaborate on each point using examples for the context where needed.
  • Complete the body with a summary of what you’ve just shared to drive your message home.
  • Include your call to action. Tell your audience what to do next. 

What’s the optimal video length?

There’s a simple rule of thumb to follow when producing video content.

Make it as long as necessary and as short as possible. And this all has to do with the type of information you’re sharing and how much time you really need to get the message across. 

Research by Wistia shows that if there ever was a sweet spot, it would be between six and 12 minutes. This, apparently, is where engagement decay starts to set in. 

But what about videos that go beyond the 12-minute mark? Think Media recommends cutting yours into two parts. This way, you get the viewer’s undivided attention. 

Tips for strengthening your script

While these steps are effective, crafting the perfect YouTube video script will take more than an outline and a great idea. Here are three tips for injecting more character into your script, and making your videos more engaging and concise. 

Make it conversational

Conversational YouTube copywriting is easier than it sounds. By being conversational, your video scripts help you produce more engaging videos. They are easier to relate to and feel personalized. 

The best way to sound conversational is by writing for an audience of one. You’ll find that communicating with one person is far less intimidating than addressing thousands of strangers. There’s also a degree of intimacy that would otherwise be lost if you focused on speaking to a larger audience.

Write stronger paragraphs

A smart way to cover each point is by structuring each paragraph. Introduce an idea in the first sentence and elaborate on it in the following sentences. It’s an old copywriter’s technique that’s highly effective and one you’ll undoubtedly begin to spot and well-written text.

For example, here’s how you would structure a paragraph on what “Viewing loop” is:

“A viewing loop is a way of keeping people on your channel. And, it’s one of the most effective – yet overlooked – ways to increase your views. It works by prompting people to watch more interesting or relevant content you’ve created and forms a “loop” where people stay tuned into your videos.”

Don’t forget a call to action

Tell your viewers what to do next. While it may seem like the obvious thing to do, neglecting to include one can stunt your YouTube channel’s growth. 

Put another way, if you’re trying to generate more views, subscribers, and potentially monetize them with links to external pages and resources, not mentioning those resources won’t help.

When you call out what viewers must do next, ensure your calls to action includes a benefit. For example, if you’re offering a free guide, explain what the guide is about and why it matters and what viewers stand to gain from downloading it.

Introduce pattern interrupts

Pattern interrupts were popularized in the study of neuro-linguistic programming. They are designed to break thought patterns by introducing what seems like a sudden and unexpected idea.

When used correctly, they can help “reset viewer minds”, forcing viewers to pay attention for longer periods of time (something that can help position your videos in front of more viewers, boosting views on YouTube and your channel’s success).

They also come in different forms, from switching camera angles and subject positioning on-screen, changing the volume of your voice or using graphics in your video. 

Take Neil Patel’s video titled “8 Things to Master in SEO – Do You Know Them?” 

Buffer used pattern interrupts to boost their YouTube channel growth by 59% in just 30 days .

Edit. Edit. Edit.

Any copywriter will share that writing has more to do with editing ideas than the number of words you use. 

As you edit your script, focus on introducing enough pauses between each point related to your core topic. Read the script out loud. Hear how the video flows and pay attention to the rhythm of the words to nail down the timing. This will allow you to perfectly package your ideas as easy-to-digest concepts by offering examples for anything that appears complex.

Over to you…

YouTube copywriting involves a little more than video titles and descriptions. It includes producing well-crafted scripts that help drive engagement.

If well-written, your scripts can help build a strong and loyal audience filled with viewers who actively engage your content and help drive results.

Big thanks to Amir Shahzeidi for this post! What do you say… are you going to try YouTube video script writing?

copywritematte

copywritematte

17 responses.

Thanks for putting together this article, as well as taking the time to include screenshots. There were some great subtle tips, which I never considered. (e.g. standing in a different part of the video frame). Cheers.

All credit to Amir! Thanks for reading. I’m so glad it was useful.

Thanks, Louise! Glad you enjoyed the article!

Spot on wow, this was worth the read, it’s a light bulb moment right now, thank you really for sharing this content, I this am now ready to go try out my first script, Belinda thanx for pointing me to this direction,

I’m so glad you enjoyed it Markus.

Behind almost every great YouTube video is a thought-through script. It’s safe to assume that viewers want something that’s unique, informative, and engaging. The explanation given is spot on. Thanks for sharing Amir.

I would say that scripts are of vital importance for tutorials/how-to videos. I’ve seen far too many videos on YouTube where the person who’s making the video talks too much about things that are not related to the intended topic of the video.

Great article, Amir; I learned a lot!

Thank you Amir. I have been reading post about scripts for more than an hour looking for the right information, and you just delivered what I’ve been looking for. I also follow Neil Patel. He makes a great job scripting his videos.

Cheers Dalia

Amazing just loved it. I am going to start a youtube channel very soon so I thought of researching scriptwriting, and I think this is the best article I have ever read. Thank you 🙂

This is good article to help organize how to organize your thoughts in simple systematic process to get started producing YouTube content. Thanks!

Thanks for sharing this! It really was insightful! Will definitely be using your tips!

It is a well written article which is very useful for me during my initial stage of starting a youtube channel. Thank you.

Great tips!

Fantastic, informative article, thanks! I’m about to write a script and this is a perfect step-by-step guide to calm the nerves and sharpen the pen (so to speak). I’ll be coming back to this regularly.

Amazing blog! I recently started my own YouTube channel and I was really struggling with quality content. However, I guess I could use some tips to form a better script for my videos. Thank you so much for the tips.

I believe I speak for everyone when I say Neil patel’s is very good with pattern interrupt. Its really good to keep viewers engaged. It make them move their eyes from one scene to the other, then refocuses it on the speaker.

Also, call to action can be for your viewers to watch another one of your videos therefore increasing the feedback loop and your watchtime on the platform.

Nice article.

This gives me a lot to think about writing my scripts. I did a few youtube videos and tried to get the audience to watch the entire video.

Do you have any suggestions when you are doing computer tutorial videos?

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How to write a YouTube script (step-by-step guide + examples)

Wordbrew

Scale your SEO content efforts without sacrificing brand integrity. Submit your first project today.

About the author

Wordbrew

  • Content Marketing
  • September 13, 2023

With over 2.7 billion users, YouTube’s potential to land your brand videos in front of a global audience is unparalleled. For businesses seeking an edge in this sometimes overwhelming content landscape, crafting the perfect script can make all the difference. 

But where do you begin?

Enter Wordbrew’s definitive guide to writing a compelling YouTube script. By tapping into a synergistic blend of AI precision and human creativity, we’ve harnessed the best of both worlds. The result? A clear, concise, and comprehensive roadmap for YouTube scriptwriters and marketing professionals across all industries.

The art of writing effective YouTube scripts

For all kinds of businesses in all niches, YouTube offers a platform to share your unique Point of View (PoV) and enhance your brand’s visibility. A well-crafted script ensures that your content resonates with your target audience, emphasizing connection, authenticity, and trust.

But, the ripple effect of getting a YouTube script right goes deeper than simply building brand trust. More engaging scripts lead to just that—more YouTube engagement. Which in turn means more visibility in YouTube’s algorithms. When your viewers watch your video through to the end rather than backing out after a few seconds, it signals to the inner workings of the YouTube mind that your content is valuable and interesting—and something that should rank higher in future searches.

In short, an effective YouTube script can lead to:

  • More video views
  • A higher conversion rate 
  • Increased brand recognition
  • Greater visibility on Google search
  • More qualified traffic reaching your website

Tools for unlocking trending YouTube content

Really want to engage your target audience? Find the topics that they care about. Centering your content around viewer trends can help you resonate more soundly with your customers, stay current, and build a sense of authority. But, harnessing the potential of trending topics requires more than just a keen intuition. 

A blend of AI technology and human expertise, akin to the hybrid content creation process, can help you pinpoint exactly what your viewers want. Let’s explore some essential tools and platforms to guide you to your next impactful topic.

1. TubeBuddy 

Specifically designed for YouTube creators, TubeBuddy offers a treasure trove of features, including keyword research, competition analysis, and trend alerts. Its ‘Keyword Explorer’ can give you insight into topics gaining traction, ensuring that your script aligns with what the YouTube community is hungry for.

User interface of TubeBuddy's keyword research tool

2. Google Trends

A direct line into the vast data reserves of Google, this free tool showcases trending search queries from across the globe. Originally designed for journalists to get the jump on a trending story, the real strength of Google Trends lies in its ability to break down data by regions, time frames, and categories. 

By keeping an eye on spikes in specific search terms, you can craft your script to match peaks in global or localized interest around your industry and activities.

Google Trends for the search term "back to school" showing peaks in interest around September every year

While primarily seen as an SEO tool, Ahrefs boasts a powerful keyword explorer that draws data from multiple search engines, not just Google. By analyzing top-performing content in your niche, you can gauge topic popularity and deep dive into related questions to find angles or sub-topics that haven’t been extensively covered.

The best part? There’s a section on their keyword explorer that deals specifically with YouTube data! 

Ahrefs' keyword research tool showing trends in interest for the search term "angle grinder" on YouTube

Here at Wordbrew, we love a deep dive into Reddit for nuggets of content gold. These informal virtual conversations can be a beeline into the inner workings of your customer’s mind. Often dubbed ‘The Front Page of the Internet’, Reddit is a dynamic platform where discussions on virtually any topic under the sun take place. 

To know what fancies your audience, browse subreddits (topic-specific communities) that resonate with your channel’s focus. Here, you can discover questions, discussions, and topics that are gaining momentum. Crafting video content around these discussions not only addresses current trends but also answers specific questions and challenges faced by your target audience.

5. The human touch

While these tools are immensely powerful, remember that they complement, not replace, human intuition and creativity. Tools might show you what’s trending, but understanding why something is trending, tailoring it to your unique brand voice and perspective, and adding the emotional connection your customers crave requires a uniquely human touch. 

For instance, while Ahrefs might tell you that “sustainable travel” is a rising keyword, you will need to use your creativity and human empathy to unearth the emotional and societal reasons behind the trend, allowing for a more profound, nuanced script.

How to write a YouTube script: A step-by-step guide

So, you’ve analyzed trends and been head down in keyword research. Now, in front of you is a list of burning topics that, with the right treatment, will attract your target audience and keep them hanging onto your every word. But, where do you start when it comes to the actual scriptwriting?

1. Understand your audience

Before you set pen to paper, you must understand who you’re talking to. Recognize your audience’s needs, preferences, and challenges. Whether you cater to small businesses or large enterprises, knowing your audience is the first step in crafting a message that strikes a chord.

How do you get to know your audience better? 

It might not seem like it at first glance, but you have plenty of resources within your organization to call upon before you start commissioning expensive market research surveys. Talk to your sales and customer services team. Find out who they are talking to, what problems they need solutions to, who the customers are, and where they are based. 

You can also use the insights functions on your social channels to gain a clearer picture of your followers’ interests, ages, and when they are most active online.

2. Set clear objectives

Your content strategy should include clear objectives for your video marketing efforts. Is it to educate, entertain, inspire, or persuade? Your objectives will guide the script’s tone, content, and call to action.

Setting SMART targets will help you produce videos that drive real results. 

Using our sustainable travel example again, a holiday company promoting its sustainability credentials via a YouTube video might set a SMART target as follows:

3. Craft a strong introduction

Engage your audience from the get-go. Start with a compelling hook, a question, or a startling fact. This sets the stage for the value your video promises to deliver. Keep your intro short but powerful—ideally no more than 20 seconds long—and incorporate your brand logo, typography, and style to increase brand recognition. 

This from Recognize works well, drawing the viewer in by presenting a problem their target audience has and that they can solve.

RECOGNIZE | Explainer Video by Yum Yum Videos

4. Build your narrative 

YouTube is more than just sharing information—it’s about storytelling . Structure your content with a clear beginning, middle, and end. Take your viewers on a journey, one where they emerge more informed or inspired than before.

As brand stories go, you don’t get much more compelling than Google’s Parisian Love ad—which cleverly takes you through all the features of the search powerhouse without once uttering a word about what the website actually does. 

Parisian Love

5. Keep it conversational

While you might need to stay professional, strive to keep your script approachable. Use simple, clear language and think about how you talk, rather than how you write. The aim is to communicate, not complicate. Where you can, show rather than tell. 

Moz’s Whiteboard Fridays series does an excellent job of taking complex SEO topics and making them clear, understandable, and relatable to their audience. All the while keeping the tone conversational yet authoritative throughout. 

Stephen A. Smith on Skip Bayless, First Take, LeBron vs Jordan & More With Shannon Sharpe | EP. 85

6. Incorporate visual cues

Consider the visual elements accompanying your words. Will there be graphics, animations, or live shots? Align these with your script to create a cohesive experience that increases the clarity of what you are saying and helps define brand identity. 

Things you might want to consider:

  • Displaying numbers or statistics as graphics.
  • Using animation to show, rather than explain a complex process.
  • Speaking directly to the camera rather than a voice-over to make your video more personal.

7. Conclude with a clear call to action

Every video should have a purpose. End with a call to action (CTA) that nudges viewers towards a specific action, whether subscribing, purchasing, or simply exploring more content. This is where setting your SMART goals comes in – when you know what your overarching goal is, you know what you need to ask your customers to do. 

With this video, AllRecipes does better than just a final CTA. With up to 40% of viewers bouncing – leaving – videos lasting up to 2-3 minutes, they’ve included a short, sharp call to action at the very start to capture as many of their audience as possible.

AllRecipes' YouTube video featuring a CTA to subscribe to the channel 7 seconds into the video.

8. Review and refine

Even with AI-produced drafts at your disposal, the human touch is irreplaceable. Review your script with a critical eye. Edit for clarity, conciseness, impact—and, most of all, creativity. Remember, the empathy and creativity of a human writer are crucial to the hybrid content creation process, ensuring that your content truly resonates with viewers.

Storytelling tips for YouTube

For generations, humans have been telling stories. But why does storytelling have such an impact on us? And why should you use it in your YouTube videos? 

From cavemen sitting around a campfire to the modern day, the stories we tell all have something in common: An ability to engage and connect us. They play with our emotions, reel us in, and leave us with a message that stays with us to pass down through time. Use YouTube storytelling in your brand videos, and the message your viewers take home will be you. Here’s how to make engaging YouTube videos:

Build your narrative around empathy and emotion

YouTube is a platform where emotions can drive engagement. Craft stories that resonate emotionally, whether with humor, inspiration, or even surprise. Why does that matter? Because our emotions drive 95% of our purchasing decisions, so connecting with your customer’s subconscious is a powerful marketing tool.

Define your leading character

It might be you, your brand founder, or someone in your team with an engaging personality and confidence in front of the camera. Viewers connect with characters. So, build your video around someone who can lead your viewers through your brand journey with conviction and empathy.

Show, don’t tell

Leverage the visual nature of YouTube. Instead of just describing situations or concepts, show them. The human brain processes images 60,000 times faster than text—so, rather than telling or writing out an explanation of what you do, use graphics, animations, and other visual aids.

Best practices for writing a YouTube script

The inner workings of the YouTube algorithms are driven by engagement. Get viewers to watch your videos all the way through—or most of the way there—and YouTube will start ranking you higher up the search listings. But how do you ensure your videos and channel perform consistently?

Engage early

The first 10-15 seconds are crucial. This is when viewers decide whether to continue watching or click away. 

Be consistent

Maintain a consistent tone and style across your videos. This helps in building a recognizable brand voice and identity.

Be conversational 

Speak to your audience, not at them. Avoid overly formal language. Instead, focus on authenticity and relatability.

Time it right

While YouTube doesn’t have a strict time limit, attention spans do. Aim for scripts that translate to videos between 7-15 minutes long for educational or informational content.

In a world awash with digital content, YouTube offers a canvas for businesses to paint their brand stories. Crafting the perfect script is both an art and a science. It’s about understanding your audience, telling a compelling story, and ensuring your message is delivered with clarity and impact.

Ultimately, it’s all about meaningful engagement

Trending topics are valuable, but they’re a means to an end, not the end itself. The end goal is authentic, meaningful engagement with your audience. As you employ these tools to guide your YouTube script topics, ensure you’re not just chasing views. Your content needs to be uniquely yours and portray your brand identity at all times. Don’t just piggyback off trends. Use them to showcase your unique perspective, voice, and value to your viewers.

In the fluid world of YouTube, where trends come and go, it’s this authentic connection with your audience that will stand the test of time. So, while you ride the waves of trends, ensure your content anchors are deeply rooted in genuine value and authenticity.

AI scriptwriting helps you follow those trends, generating content at speed that allows your brand to stay ahead of the wave. But, with the hybrid method, it’s the human touch that ensures the emotional connection with your audience.

Embrace the tools and techniques available, and let your brand’s voice resonate on YouTube like never before.

Need help writing your YouTube scripts? Start a project with Wordbrew today!

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How to Write Great YouTube Video Scripts: Step-by-Step Guide

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If you really want your videos to shine and be of a high standard, then you should definitely use YouTube video scripts to record and produce better content. 

This article will discuss the following:

What is a YouTube video script? Why create YouTube video scripts How to write a YouTube script Some important things to remember when creating video scripts

If you want to learn more about video scripts, then continue reading.  

What is a YouTube Video Script?

Simply put, a YouTube video script is a written document that outlines the content of a video. It usually includes the video’s key discussion points, the video hook, the intro, and more. 

Much like an actor or actress uses a script to prepare for shooting a movie scene, a YouTuber can use a video script to have a clear picture of what he/she will be communicating with the audience. 

The video script tends to include the exact wordage and terminology a creator will use when recording the content. 

Why Follow a YouTube Script?

The benefits of creating a video script far outweigh the effort it takes to write one. 

A YouTube script gives you the opportunity to organize all your thoughts. 

So instead of babbling on and just recording a video without having a clear idea of what exactly you want to communicate with your viewers, a script will help you to share your thoughts in a structured manner.

This will help you sound more professional and believable to viewers, which in turn, can lead to more subscribers. 

Following a video script will also ensure that you don’t forget any important discussion points when recording your content. 

Additionally, a YouTube script will eliminate common grammatical errors. When you write and follow a script, you’ll reduce the odds of making mistakes when speaking or using filler words such as “um”.

By following a video script you’ll reduce the number of retakes needed, which as a result, cuts down on the total time it takes to produce an entire video. 

How to Write a YouTube Script?

As you can see, creating a script for your video production will only be beneficial to your YouTube channel. 

Writing a video script is almost like writing a blog post. Similarly, it consists of research, the introduction, the main content, and the conclusion.

Here are the steps that you need to follow to write great YouTube video scripts:

1. Do a Competitive Analysis

The first step is to do a competitive analysis of the current content. (This is assuming that you’ve already done YouTube keyword research to find opportunities that don’t have a lot of competition.)

The reason why you need to perform a competitive analysis is so that you can get ideas from content that’s already performing well. Top-ranking videos give you a good indication of what the YouTube algorithm likes and prefers to rank in the video search results. 

Now, I’m not saying that you should just blatantly copy what your competitors are saying. Instead, use their ideas as a foundation to build your content outline.

The competitive analysis will also reveal the optimal length for your content. You can determine this by calculating the average length of the top 5 ranking videos. 

2. Create for Your Audience

This next step is heavily dependent on the YouTube niche you’ve chosen. It’s important that you know who your target audience is and what they want to learn by watching your videos. 

For instance, the interests of someone looking to learn how to pass the CFA exam are very different from that of someone who just wants to learn about finance in general. 

So, identify who your target audience is and write your script with them in mind.

Try to answer the questions that your target audience might have, address their pain points, or just provoke their interest. 

This phase is also where you need to think of and find the common terminology that your target audience is using to find videos on YouTube. 

Include this in your video script so that you will remember to say these words loud and clear when recording the content. Doing this will ensure that the YouTube algorithm will detect these common terms as you upload your content to the platform. 

This will help YouTube understand what your content is about, giving it the ability to rank it for the appropriate search queries.

2. Write the Video Title

Another important element of the YouTube video script is writing the video title. 

By deciding on the title prior to writing the video outline or recording the content, you will have a clear idea of the direction of the video and what pertinent information you need to include in the script. 

Writing a good YouTube title is a science in itself. If you’re having trouble thinking of catchy, attention-grabbing titles, our Title Generator Tool can help you brainstorm the best title ideas.

3. Write the Intro/Hook

After you’ve done the research and gathered some ideas it’s time for the actual writing of the video script, beginning with the introduction and the hook.

The hook is simply the very beginning of the video, usually, the first 3 sentences, and its purpose is to capture the attention of the viewer. 

The hook is a subsection of the video’s introduction and should entice the viewer to continue watching the remainder of the introduction.

After the hook, you can elaborate further on the video’s main discussion points, and finish off the introduction.

4. Write the Body Script

The next part of the video script is the main content or the “body”. This is where you will discuss the main talking points of your video. 

YouTubers tend to break this section of the script into shorter subsections using video chapters . 

The body is probably the most important part of the video script since here you will share all of your research, findings, and knowledge with your viewers. 

5. Write the Outro

The last part of the video script is the outro. The outro consists of the conclusion, CTA, and end screen elements. 

The conclusion summarizes what you discussed in the video’s main content. Try to keep this section brief since you don’t want to be too repetitive.

Then, be sure to add a CTA (Call-to-Action) which prompts the viewer to take some sort of action. This could be to like the video, leave a comment, subscribe to your channel, or click on an external link to learn more. 

The last part of the video outro is to plan which end screen elements you’ll add to your video. These end screen elements can be links to other YouTube videos or your own website. 

Important Things to Remember

Well, now you know how to write a great YouTube video script. But to make your video scripts even better, here are some tips that you need to keep in mind when writing your scripts.

1. Keep Sentences Short and Simple

The shorter your sentences, the easier it will be for you to stick to your script when recording the video. Longer sentences tend to be more difficult to remember, and they increase the probability of making mistakes or leaving out something important.

Furthermore, the shorter your sentences the easier it will be for viewers to hear and understand what you’re saying to them.

With that being said, your sentences should still vary in length. The best piece of advice is to write your sentences in such a way that it sounds like you’re having a conversation with your viewers.

Additionally, you should remove any unnecessary parts of the script if they don’t provide any value to the viewer. 

2. Stick to Your Brand Voice

When writing a video script it’s important to stick to your channel’s brand voice. 

Your channel’s brand voice includes the type of vocabulary you use, the general “personality” of your channel, and elements like sounds or graphics.  

For instance, if your channel produces finance-related content, you’ll likely not be making jokes in your videos. You want to keep to this brand voice and avoid randomly adding humor to your content. 

Likewise, if you publish content for kids, you should stick to your channel’s personality to prevent your audience (kids) from getting bored. This includes sticking to similar background music, images, graphics, etc. 

3. Use Active Voice

Active voice is easier to understand and interpret than passive voice, so be sure to write your video script using this voice.

The active voice simply means that the subject of the sentence is performing the action. An example of this is, “ Paul made a wooden replica of a plane he saw at the show. ” 

Whereas with passive voice, the subject is receiving the action. The passive voice of the example sentence is, “ A wooden replica of a plane was made by Paul after he saw it at the show. ”

Using a video script when recording your content will take your YouTube videos to the next level. 

As you’ve read, using a script has got a lot of advantages. So yes, even if it takes time to write one, you’ll be better off with a script than without one. 

By following the steps and keeping the tips we outlined in mind, you’ll be able to write great video scripts for your next YouTube videos. 

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How to write a YouTube script: A step-by-step guide

Table of contents.

Are you a new YouTuber? Here's a detailed guide on how to write a YouTube script and create engaging video content.

In the current digital age, YouTube has become a compelling platform for creativity, entertainment, education, and expression. It offers an avenue for people to share their passions, skills, knowledge, and opinions with viewers across the globe. One of the fundamental steps in crafting compelling video content is script writing. An organized, well-thought-out script can make the difference between a video that captivates and retains its audience and one that falls flat. Despite its importance, however, script writing is often overlooked by many content creators in the video production process.

Here, we delve into the importance of scripting your videos before hitting the record button, the necessary preparations before penning a script, a step-by-step guide to writing an effective YouTube script, and additional tips for creating engaging video content. Embracing these techniques can transform your video creation process, leading to higher viewer engagement and overall YouTube channel success.

Why script your YouTube videos?

Scripting your videos before recording ensures a clear, concise, and well-planned delivery. A good script helps you stay on topic, convey your main points effectively, and engage your audience, leading to improved viewer retention. Moreover, it assists in the video editing process, acting as a roadmap for on-screen animations, B-roll, transitions, and other elements that can take your content to the next level.

Pre-writing considerations

Before you dive into video script writing, consider the following:

  • Decide on a topic — Choose something relevant to your YouTube channel, interesting to you, and valuable to your target audience. For how-to videos and tutorials, identify a pain point your audience experiences.
  • Know your audience — Understanding your target audience’s needs, preferences, and vernacular allows you to write a script that resonates and engages.
  • Create your brand voice — Your brand voice should be consistent across all your content, making your videos easily recognizable to your viewers.

Writing a YouTube video script

Once the initial research is complete, you can start crafting your YouTube script. Here’s a step-by-step process:

1. Introduction

The intro should grab your viewers’ attention, introducing the video’s topic while hinting at what’s to come. The video title and thumbnail play crucial roles here.

2. Research your topic

Deep-dive into your subject matter. Include interesting facts, stats, or anecdotes that support your content and keep your audience engaged.

3. Write the content and notes for editing

Divide your script into manageable sections or topics, each covering a specific point. Include notes for your video editor detailing where to insert B-roll, animations, or pattern interrupts to make the video more engaging.

4. Include a call to action (CTA)

CTAs guide your audience to engage further with your content or channel. This could be a prompt to subscribe, visit your social media profiles, or check out other videos on your channel.

5. Conclusion

Wrap up your video by summarizing your main points and reinforcing your CTA.

Scriptwriting tips for engaging video content

Finally, remember these tips to create engaging video content:

  • Keep it conversational — Write as if you’re speaking to a friend. This creates a more intimate and engaging viewer experience.
  • Use SEO best practices — Incorporate specific keywords in your script to improve your YouTube SEO and video marketing strategy. This can help your content get discovered.
  • Length matters — While the ideal video length can vary, a rule of thumb is to keep it as concise as possible without sacrificing the quality of the content.
  • Use a script template — A free video script template can help streamline the content creation process, especially for beginners.

Writing a compelling YouTube video script is a skill that develops over time. With practice, your script writing and video content creation skills will undoubtedly improve, leading to a more successful and engaging YouTube channel.

Tracking how well your videos perform

Tracking video performance is crucial to understand the effectiveness of your content and to guide your YouTube content strategy. Various metrics can be used to gauge success, such as view count, watch time, audience retention, likes, shares, comments, and subscriber growth. YouTube provides an analytics tool where you can access this data.

Look at how your video is performing over time—are viewers dropping off at certain points, or are they staying engaged throughout? Which videos get the most shares or comments? By delving into the details, you can identify what works and what doesn’t. Additionally, if your videos have CTAs, track how many viewers are following through. All these insights will help you create more effective and engaging video content in the future.

Create high-quality content with Speechify Video Studio

The bar is high for creating quality content on YouTube, especially for new YouTube channels. Get a head start with making engaging video content with the help of Speechify Video Studio. This versatile video editing tool is powered by many advanced AI features that help you create high-quality videos in just a few clicks. Choose from a huge library of video templates, import your script for natural-sounding AI voiceovers, add instant subtitles and translations, include professional-quality special effects, and more all within this user-friendly software.

Transform your video content with Speechify Video Studio , and watch your YouTube channel grow.

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How to Write a YouTube Script: Video Script Example and Tips

The secrets of writing a great youtube script: steps, video script example, tips.

How to write a script for a YouTube video? You must have asked this question several times before creating your YouTube video. But did you ever venture to find out what a YouTube script needs? What are the things that make video scripts effective? Today is the perfect opportunity to learn all about creating the perfect video script for YouTube videos. We are going to go in detail and help you create a fitting script for getting your videos maximum views and likes. First, we will start with the basics. 

How to Write a Video Script: The Fundamentals

YouTube script writing

Before you set out to make a script, you have to get a few things done. Let's say you are creating a video on SEO tips to encourage the viewers to download your whitepaper. We will use this example to show you a general script format template you can use as a reference.  Before you start video scriptwriting, answer the following questions- ●    What is the goal of your video? -To make viewers download my SEO whitepaper ●    Who is the target audience? -Digital marketers, website owners, blog owners ●    What is your video on? - SEO tips ●    What will viewers learn? Tips to rank websites on search engines ●    What will the video lead to? - Downloading the whitepaper The answer to the questions will work as a brief to help create your YouTube video script. Now, let's get to the next step of our YouTube video script template.

Create a YouTube Script Outline

Create an outline of your U Tube script so that you know the things to cover. From there, you can work on the details and develop your actual music video script or online video marketing script. Let's use our SEP tips example to illustrate the process. Let's consider you are giving 3 SEO tips in your video. Here is what a video scripting outline might look like- ●    Introduction + hook  ●    Transition to tips ●    Tip 1- keyword research and use ●    Tip 2- Website user experience ●    Tip 3- Domain authority ●    CTA Now, we are going to enter the main part of writing the script for your YouTube video. 

Video Scripting Techniques for a Great Script

Start with a hook.

It's really important to hook your audience right at the beginning of the video. Appeal to the emotion of your viewers, share anecdotes and facts, tell a story- anything that works for you.  The idea is to convey the message what your viewers can get by watching the video. 

Introduce Yourself and Your Company

Tell a few things about yourself to help the viewers connect with you personally. Share a few things about your company, what you do, in a few words. You can use the commercial script template below to develop your hook and introduction-

YouTube video script hook and introduction infographic

Write the Main Script

Now focus on the things you want to cover in your video and start writing your script. You will most probably be fine with a simple script as we are not considering movie scripts here. While you write, keep the following video strategy for scripts in mind- Follow the outline: Base your script on the brief and outline for the best results. Consider visuals: Your video may not always focus on the narrator. You might have shots zooming on products, infographics, or transition to other scenes. Your script should account for these factors in the video as the speaking will be affected.  Be conversational: You need to be conversational and speak directly to the viewers. The approach should be like writing a blog post, but you need more elements to connect with the audience. Try to address the viewers more often, ask questions, and bring up facts or stories your viewers can relate to.  Mind the tone: The nature of your video will determine the attitude or tone you need to adopt. You can also experiment and try to be funny or quirky even on serious topics. However, your humor shouldn't feel forced upon. This is where many brands fail while trying to imitate video script templates of others. Use a tone that flows naturally and brings out the message in your video in the best manner.  Don't get too technical: The average person may not be knowledgeable about technical terms. They may find it difficult to grasp numbers or relate to raw data. You should provide context to the data and help your audience understand the benefits or importance of the data.  Don't miss anything: Be sure to write down everything you plan to say in your video. You may be an expert on the topic but still may miss out on something important you want to convey. Scripting everything also reduces the numbers of re-dos afterward.  Read it aloud: After you are done with the script, read it aloud. You may find portions in your script that doesn’t sound good while speaking. Fine-tune the areas and make the script flow more smoothly. If required, record as you speak and listen afterward to analyze the flow. 

End with a Strong CTA

End your video script with a strong CTA, whatever that is. The general CTA for any video is to ask for likes, shares, and subscriptions. But marketers can have a different goal, like downloading the white paper in our video script example.

Assess Your YouTube Script for the Final Time

Congrats on getting down with your script. But before you can call it a shot, go over your script once more. Here you need to adopt the lenses of the viewer and check if the script really serves their needs. You can achieve the goals of your video only if your viewers can relate and connect with the content.  Check for the following- ●    Will your viewers be able to understand the concepts? ●    Does your script address the viewer's needs? ●    Have you explained your facts and concepts? ●    Did you use the appropriate vocabulary? ●    Was your tone appropriate? ●    Was the CTA apt for your audience? The answer to the questions will help you adjust your script for creating the most impact on your audience. Now, we will provide you a YouTube script template based on our SEO tips example.

YouTube Video Script Example for Reference

Introduction + hook.

"Hello, there! Are you frustrated by constant low ranking on Google even after spending thousands of dollars on SEO? Today, we are going to give you 3 advanced SEO tips to bring your website back on the radar! I'm John, and I manage a small digital marketing agency called XXX. We help small business owners leverage their SEO and compete with the leading brands. So, here's the first one of our pro SEO tips just for you."

Here we will talk about just one example tip to give you an idea for writing a video script for yourself. "One of the most important factors to rank your website is user experience. Do you know most visitors leave a site if it doesn't load in 15 seconds? That could really hamper your Google rankings and put you in a bad light! So having a responsive website that loads quickly is a must for Google rankings. You also have to keep an eye on how your website plays out on mobile devices, as half of the internet traffic now comes from mobile devices."

"We hope you enjoyed our video and learned a thing or two about getting your website back in rakings. If you'd like, we have more cool tips to improve your SERP rankings in a concise whitepaper. Just click on the link in the video description to download your copy and appear on the first page of Google results." That was a great script for any video marketing strategy. You can take inspiration from our example of the script and write your own!

Explainer Video Script Template

By now, you must have formed an idea about the things that help you create a great video script. However, some people keep asking for video script format or video script template word-by-word. So we thought of giving an example of video script templates. Here's how it looks-

Introduction

●    Hook to attract viewer attention ●    Information about yourself ●    The key takeaways of the vide

●    Introduce your concepts ●    Cover them in details ●    Keep it thorough but concise ●    Keep room for visual elements ●    Adopt an appropriate tone ●    Help viewers connect with your video

●    Ask viewers to like, subscribe, sign up, or download  We will give you a super-useful infographic with helpful tips to write your own script-

YouTube Script writing tips

Now comes the turn to shoot your video. We will also help you out a bit to make your narration as best as possible. 

Practice A Lot

It's really important that you practice the script multiple times by reading it aloud. You will be able to get used to the tone, pauses, modulations, as required by the flow of the script by practicing. Many people find it best to practice in front of a mirror.  You can also practice in front of your friends and get ready for feedback on how things sound. Practice makes perfect, and this holds true for any speech, including video scripts. 

Final Thoughts

A great video script makes a great video that deserves to be watched. If you want to promote your videos easily , think of Viboom. You can get authentic views from real users in a short time and grow your subscribers and likes. Viboom can also make your videos go viral and attract thousands of views in a few days. We take over after you create your video and help you become a popular YouTuber in no time!

script writing youtube

Sasha Lerman

Copywriter, writer, editor. Development and promotion on YouTube and Instagram, as well as many other exciting topics.

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Youtube script writer: powered by ai.

Create engaging, memorable video scripts lightning-fast with AI.

Level up your videos with an engaging YouTube script

YouTube can be a powerful platform for brands in every industry. The sheer amount of users can increase your reach, plus the interactive nature of video content makes it easier to forge a connection with your audience.

Sign up for Jasper and start writing scripts with Jasper Commands, available inside of the Jasper web app or inside of your existing workflow through the Jasper browser extension.

How to write a YouTube script

Having a script might feel counterproductive to creating an authentic video. But unscripted videos aren’t always as spontaneous as you’d like them to be and they run the risk of spiraling off on unnecessary tangents. Not to mention, they increase the number of filler words as you scramble to think up the next sentence. 

To appear natural and confident in front of the camera (or as a voiceover for animation, explainer video, or other visuals), you need a YouTube script. 

Good YouTube scripts are easy to spot since they follow a centuries-old storytelling technique:

  • The setup (Act One)
  • The conflict (Act Two)
  • The resolution (Act Three) 

This formula is used in novels, films, and videos in every industry because it works. The idea is that you introduce your audience to a problem they’re facing in the first act, then move on to escalate the problem in the second act, and finally solve the problem in the third act. 

Here’s what this might look like in action: 

  • Act One: your audience wants to learn Spanish but they don’t know where to start; classes are too expensive and they don’t know any native Spaniards who can teach them. 
  • Act Two: your audience really needs to learn Spanish because they’re starting a year abroad there next month and need to be able to get by. If they can’t learn a few words, they might embarrass themselves and end up in some frustrating situations.
  • Act Three: you provide a couple of easy ways your audience can get started learning Spanish and guide them through the process. 

It might sound simple, but it’s effective.

Start by jotting down the pain point you want to focus on and work backward from there. Ask yourself why this topic is important to your audience, what it would mean for them if they couldn’t find a solution, and ultimately how you’re going to solve this problem for them. 

Then, break down your answers into the three-act structure to start plotting your script. 

What makes a good YouTube video script?

While you can follow this structure seamlessly, there are some elements that make one YouTube video script more compelling than another. There is much more that goes into the script writing process; in fact, it starts even before you have a concept in mind. 

Here’s what makes a good YouTube video script. 

1. The right topic

You could have the most polished script in the world but if the topic doesn’t hit the mark with your subscribers, it’s not going to get the views you want. 

The key is to focus on the pain points your audience has. To do this, you need to understand their lives, what problems they face, and how your solution will help them overcome that pain point. Easier said than done? Not necessarily.

There are several ways you can come up with great video topic ideas :

Keyword research 

Use a tool like Ahrefs to explore the search terms your audience is using. Alternatively, tap into YouTube’s suggestions by typing a keyword into the search bar and seeing what results pop up in the dropdown menu. You can then run these through Google Trends to see if they are in demand. 

email marketing

Top tip: use an asterisk (*) in your search query together with your keyword to show other potential topics. 

email marketing search

Survey your audience

Get topics straight from the source: your audience. Either send them a survey via email or put a call out on social media to see what kind of content they want or need to see. You can take this one step further and interview your best customers to dig deeper into their most pressing pain points. 

Generate endless topic ideas

Jasper’s Video Topic Ideas template serves multiple topic ideas based on a keyword. Simply enter a word or phrase related to your product or brand and the tone of voice you’re aiming for. 

jarvis vdeo topic idea template

2. Engaging right until the end 

Don’t just wing your script. It leaves too much room for waffling or filler words that can quickly kill the mood and engagement levels.

Keep your script tight by starting with an outline. This will ensure your video stays on topic and covers all the key points you need it to. The idea is to grab attention early, deliver value quickly, and then close with a call to action.

Use Jasper’s Video Script Outline template to generate an outline. You can then expand on this with your expert knowledge and experience.

jarvis video script template

Perhaps the most important part of a YouTube script is the beginning. According to YouTube, you have less than 15 seconds to grab the attention of your audience, so the first few seconds need to pack a punch. Get straight into the meat and hint at what the viewer will have learned by the end. 

If you need help, lean on Jasper’s Video Script Hook and Introduction template to get started. Just enter the name of your video title and the tone of voice you want to present, and the tool will come up with a selection of powerful hooks for your script. 

jarvis video script hook template

3. Does what it says

Is there anything worse than clicking play on a video that promises to teach you how to look after your latest houseplant, only to find it doesn’t give any valuable advice at all? 

The most important thing to remember is that your YouTube script needs to deliver on its promises. If you say you’re going to show people how to learn Spanish quickly in three weeks, you’ve got to follow through with that. 

You can do this by: 

  • Sticking to one key lesson (this also stops your video from becoming overwhelming)
  • Ensuring you’re solving a specific pain point
  • Referring back to your research and outline to make sure you’re hitting all the key points

4. Sounds relaxed and conversational

Getting the tone of your video script right can be tricky. We tend to write in a more formal tone than we speak, which can seem stilted when transferred in front of a camera. The key to making sure your script doesn’t sound forced is to write how you speak. It helps to read sentences out loud or pretend you’re talking to a friend when you’re putting words down on a page. 

Do you always need a script for your YouTube video?

If you’re wondering whether you need a script for every video you create for your YouTube channel, the answer is: it depends. Sometimes you can get away with bullet points that cover your main talking points.

However, scripts are incredibly useful for engaging videos, as well as animations with voice overs, tutorials, and even interviews (although, you can’t write a script for the interviewee!). But, one of the biggest benefits of having a script is you can turn it into other forms of content and appeal to people who prefer to consume content in a different way.

Repurposing content is huge at the moment--it’s no surprise when you consider just how much new content is being pumped out every day.

Instead of adding to the noise, turn your videos into blog posts, emails, social media copy, and other forms of content to maximize its value and reach even more people.  Using a YouTube video summarizer is a great way to repurpose your content!

A proven YouTube script example

Here’s an example of a short YouTube script using the outline Jasper generated above.

jarvis youtube script example

Intro and hook: So you want to learn Spanish? Don't worry, I'm going to show you how.

Introduction: I've been teaching Spanish for a while now. The problem is that most people give up because they don't know how easy it can be. In this video, I'm going to show you the three-week plan that will allow anyone from any level of proficiency or background to speak fluent Spanish in no time at all. It's really not hard, all it takes is a little bit of commitment!

Main points: The easiest way to make quick progress is to choose two or three activities you can do every single day. Don’t worry, I’m going to cover some examples of activities you can do:

  • Firstly, you can flick through a Spanish-English dictionary for a few minutes, picking out interesting words and memorizing them. If you want, you can read through the dictionary in the morning and then test yourself on the words you memorized in the evening. 
  • Secondly, listen to the radio or TV in Spanish. You won’t understand anything at first, but the more you listen and the more it becomes a part of your daily life as background noise, the sooner you’ll start to pick up some key phrases.
  • The third thing you can do is watch movies with subtitles in Spanish. This will help you connect English words and see what conversations look like in real life.
  • Another activity you can do is read newspapers, magazines, or books in Spanish to familiarize yourself with how the language looks when it’s written down. If you want, you can read passages out loud to get to grips with pronunciation and how the sounds fit together.
  • Finally, try and find some native Spanish speakers or even someone who can speak better Spanish than you can. The sooner you can start having Spanish conversations, the better. 

CTA at the end of the video: learning Spanish doesn’t have to be hard. Throughout my years of teaching, I’ve found the easiest way to learn the language quickly is to incorporate it into your daily life and, most importantly, be consistent. If you need more help, download my free guide to easy Spanish sentences which I’ve linked to in the comments. 

YouTube script template you can use 

If you’re ready to have a go at your own YouTube video script, here’s a template you can use to get started. 

Video topic:

Video title:

[Act One] Hook:

[Act Two] Introduction/pain point: 

[Act Three] Main points/resolution: 

Try our other AI writing tools: Sentence Rewriter | Instagram Caption Generator | Paraphrasing Tool | Slogan Generator | Text Summarizer

How to use jasper's youtube script writer, open jasper's commands template.

Commands will let you tell Jasper to write...anything!

script writing youtube

Enter your prompt

Give Jasper more information about your ideal script.

Generate your YouTube script

Watch as Jasper creates a new, original YouTube script instantly.

script writing youtube

Jasper is rated the #1 AI platform for creators and marketing teams

Using a YouTube script generator can save you time and energy when creating videos. Instead of spending hours brainstorming and writing out the entire script yourself, the generator can do most of the work for you. It will suggest and structure subtopics worth covering to get you started. You can then expand and customize the script to your liking.

Writing a script for a 10 minute YouTube video can be a daunting task, but it doesn't have to be. Generally speaking, a script for a 10-minute video is only 1000-1500 words. When you look at it that way, and when you have the help of a tool like Jasper, script writing is not so intimidating.

No, you don't always need to have a script for your YouTube videos. However, having a script can be beneficial in ensuring that each video is structured logically, covers your topic thoroughly, and has a clear goal. It can also help with planning since it by allows you to brainstorm ideas beforehand and give viewers a better, more engaging experience.

When creating scripts for YouTube videos, it's important to keep your audience in mind. Think about how you can provide valuable information or entertainment to them, including any visuals or audio that will help make the video more enjoyable for viewers.

Additionally, consider the purpose of the video and how it fits into your overall YouTube strategy so that all of your content is cohesive and helps build relationships with viewers.

Ready to create better YouTube scripts with AI?

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YouTube Script Writing

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Your YouTube Scriptwriting App

Tired of bland, unengaging videos? The key to creating videos that connect with your audience is a great script. The online YouTube Script Writing app, Maekersuite, is the solution you need to take your YouTube videos to the next level. Our YouTube scriptwriting tool is designed to streamline your content creation process.

How to Create a YouTube Script

Add your topics.

To start off your next YouTube video script, you can take note of the topic you want to cover. The tool will provide you with a list of relevant video titles that are frequently searched on YouTube, including the link to the example videos, their creators, and the level of received engagement.

UI illustration showing get your script and search a topic options

Choose the video title

From the list of provided titles, you can choose the titles that best fit your content. The tool will then generate similar titles that you can use as inspiration to craft your YouTube script.

Generate Your YouTube script

When you have chosen the topic and title, Maekersuite will generate a script for your YouTube video. The fully written script will also highlight the key elements that should be included in your video. Maekersuite's Script AI will then assist you in generating content for each section, providing multiple variations to ensure your final video is of the highest quality.

UI illustration showing script editor with Ask AI functionality

Benefits of using YouTube Script Writing

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Target your audience with better content

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Save your time during the creation process

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Be smart with your money

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Excite your audience with great content

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Get started for free

AI YouTube Script Tool

Ignite creativity with our ai youtube script generator.

Transform your video content strategy effortlessly, turning simple ideas into compelling, ready-to-use YouTube scripts in seconds.

Why are YouTube video scripts important?

YouTube video scripts are crucial as they provide a clear roadmap for producing effective videos. They not only help in organizing content coherently, but also ensure that your message is communicated effectively. An impactful script can engage viewers, keep them hooked, boost watch time, and subsequently improve your video's ranking on YouTube's algorithm. Moreover, they are a key element in creating a consistent tone and voice, thus shaping your brand's identity.

What factors define a great YouTube video script?

Clear message.

A great YouTube video script is clear and concise, delivering the intended message effectively. It should be easy for the audience to understand and retain the main points.

Engaging Storyline

It's essential to create a compelling narrative that hooks viewers from the start, maintains their interest throughout, and leaves a lasting impression.

Audience-Focused Content

Understanding your audience's interests, pain points, and language is vital. Tailoring the script to address their needs and preferences will increase viewer engagement.

Strong Call to Action

Every script should have a clear and compelling call to action, prompting viewers to like, share, subscribe, or follow a link for more information.

Well-Paced Delivery

The script should allow for natural pauses and intonation variations to make the narration engaging, dynamic, and easy to follow.

Consistent Branding

Your script's voice should reflect your brand's personality to foster a stronger audience connection and memorable content.

Frequently Asked Questions

What is vidiq's ai youtube script generator, how does vidiq's content generator tool work, how can youtube script generator improve my content's performance, can i customize the scripts generated by the youtube script generator, does the vidiq's ai youtube script generator only work for english scripts.

IMAGES

  1. How To Write A Great YouTube Video Script

    script writing youtube

  2. How to Write a Script for a YouTube Video

    script writing youtube

  3. How To Write A Script For A YouTube Video

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  4. How to Write a YouTube Script that CONVERTS

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  5. How I Write Scripts for my YouTube Videos

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  6. How to Write a YouTube Script: Video Script Example and Tips

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VIDEO

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  3. Free Script Writing Softwares (2020)

  4. HOW TO WRITE A SCRIPT

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COMMENTS

  1. How To Write A YouTube Script in 2023 (+ Free Template)

    Step #2: Build Your Outline. Once you've nailed down your topic, it's time to create your outline. This is where you'll break down your topic into sections. If you're basing your YouTube script off a blog post, we recommend using similar headlines to guide what your sections will be.

  2. How to Write a YouTube Script (This Template Won 300K Subs)

    Writing your script. It's time to start writing your YouTube script. Here's how to plan and lay out your script. We've added a free script template at the end of this article to help you out. The Hook. Your hook is what draws viewers in. Though it may seem like just one small part of your video, the first 10 to 15 seconds are critical.

  3. How to Write YouTube Video Scripts?

    These are the steps on how to write script for YouTube video: 1. Define your audience. Defining your target audience is an important stage in the screenplay writing process since it influences the tone, style, and substance of the video. You may generate content that is especially customized to the requirements and interests of your target ...

  4. How To Write A Script For A YouTube Video (5-Step Template!)

    This is how to write a script for a YouTube video that maximizes engagement, watch time & value. Learn how to make YouTube videos using our YouTube video scr...

  5. How to Write a YouTube Script: Step-by-Step Guide [2024]

    3. Adopt a conversational style. Use a conversational style to engage YouTube audiences. So, use simple phrases and words in your script (unless your client's video is about a research presentation or an academic speech). But don't be too casual, or your client's video can sound unprofessional and suspicious.

  6. How to Write an Entertaining YouTube Video Script

    How to Start Writing a YouTube Script. When writing a script, it's essential to focus on your audience. You're using the document to craft a video they'll enjoy, so the script should speak directly to your viewers. You need three details to complete this task: who your audience is, the main idea of your video, and the "voice" you want to use. 1.

  7. How to Write a Script for a YouTube Video (Made Easy!)

    The easy way to write scripts for your YouTube videos. ***** Find out How to Come Up with Good Video Ideas for YouTube here ️ https://youtu.be/ZuUOWFfk7kk...

  8. How to Write Scripts for YouTube Videos

    Get the first month of VidIQ's scriptwriting AI for $1: https://vidiq.com/n8wealthGet free editing presets and sound effects: https://n8wealth.com/emailsIn t...

  9. How to Write Engaging YouTube Video Scripts

    After sharing how your audience will gain (in your hook), identify yourself and the brand you represent. Then, tell your audience what you will be sharing with them in your video. With this formula, you capture the viewers' attention and keep them engaged through the first minute of your video. Provide context.

  10. How to write a YouTube script (step-by-step guide + examples)

    The art of writing effective YouTube scripts. For all kinds of businesses in all niches, YouTube offers a platform to share your unique Point of View (PoV) and enhance your brand's visibility. A well-crafted script ensures that your content resonates with your target audience, emphasizing connection, authenticity, and trust.

  11. How to Write Great YouTube Video Scripts: Step-by-Step Guide

    Here are the steps that you need to follow to write great YouTube video scripts: 1. Do a Competitive Analysis. The first step is to do a competitive analysis of the current content. (This is assuming that you've already done YouTube keyword research to find opportunities that don't have a lot of competition.)

  12. How to write a YouTube script: A step-by-step guide

    Once the initial research is complete, you can start crafting your YouTube script. Here's a step-by-step process: 1. Introduction. The intro should grab your viewers' attention, introducing the video's topic while hinting at what's to come. The video title and thumbnail play crucial roles here. 2. Research your topic.

  13. How to Write a YouTube Script: Video Script Example and Tips

    Here is what a video scripting outline might look like-. Introduction + hook. Transition to tips. Tip 1- keyword research and use. Tip 2- Website user experience. Tip 3- Domain authority. CTA. Now, we are going to enter the main part of writing the script for your YouTube video.

  14. YouTube Script Writer: Powered by AI

    Writing a script for a 10 minute YouTube video can be a daunting task, but it doesn't have to be. Generally speaking, a script for a 10-minute video is only 1000-1500 words. When you look at it that way, and when you have the help of a tool like Jasper, script writing is not so intimidating.

  15. Mastering the Basics of Writing a Compelling YouTube Video Script

    As a marketer, creating a YouTube video script that genuinely resonates with your audience is important. According to studies, 92% of marketers consider videos a crucial part of their marketing strategies. It's essential to have a clear understanding of what your target audience wants and needs to craft a compelling script,

  16. How To Write A Script For A Youtube Video In 7 Easy Steps + FREE

    Writing a script is the first step! In this video, we'll show you how to write an effective script for your ... Are you looking to create a great Youtube video?

  17. Scriptwriting 101: How to write a script for a video

    This course will help you structure your script, communicate your message effectively, and capture your audience's attention. It will cover: script writing tips and strategies, how to structure your script, how to write a video script for YouTube, storytelling techniques, how to plan your production with a shooting script. Let's go y'all.

  18. YouTube AI Script Generator: Free YouTube Video Outlines

    1. Type in the Topic or Title for Your YouTube Video. Ideally, you'll have a full title for your YouTube video—but even if you've just got a broad topic idea, you can still use the tool. Start by typing your title or topic into the Video Topic / Title box up top: To use this free YouTube AI script generator, start by typing your topic or ...

  19. YOUTUBE SUCCESS: How To Write the PERFECT YOUTUBE VIDEO SCRIPT (To Help

    1. YouTube Script Writing for Success - Welcome - : Welcome to my skill share class today. I'm going to be telling you how you can write the perfect YouTube video script for your videos. Now, I'm a YouTuber. I've got 42,000 subscribers. Street drugs gonna check now, Andi, I never used to write video scripts or video like ideas down on.

  20. YouTube Script Writing

    Generate Your YouTube script. When you have chosen the topic and title, Maekersuite will generate a script for your YouTube video. The fully written script will also highlight the key elements that should be included in your video. Maekersuite's Script AI will then assist you in generating content for each section, providing multiple variations ...

  21. AI YouTube Script Generator

    The scripts generated by our AI YouTube Script Generator are fully customizable, giving you the ultimate flexibility. While the tool provides a comprehensive script based on your initial idea, we understand that every content creator has their unique style and requirements. Therefore, you have complete freedom to tweak, add to, or remove parts ...

  22. Lessons From Writing 3,000+ Video Scripts ️

    Video script writing is the most important part of creating a captivatin... In this video I explain the lessons we've learned from writing 3,000+ video scripts.

  23. Netflix's New 'Hit' Show Is Terrible: Did AI Program Actors and Write

    This writer sat through all eight episodes of Netflix's live-action adaption of the critically acclaimed early-2000s cartoon show, and can confidently say that it's a through-and-through dud — and the poor quality is all thanks to that writing.. If the showrunners had only stuck closer to the source material (which this writer has also watched all the way through, multiple times) and its ...

  24. How to Write A YouTube Script and Tell A Story

    In this video I share how to write a YouTube script that tells a story and keeps your viewers engaged. I cover the 5 plot points to a good story and examples...

  25. How To Write a YouTube Script With ChatGPT

    In this video, I'll show you how to write a YouTube video script with ChatGPT in less than 15 minutes.Without plagiarizing other people's work or sounding li...