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How to write a great cover letter in 2024: tips and structure

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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How Long Should a Cover Letter Be and What Should Be Included?

If you’re applying for a new job, you want to make sure your cover letter length is appropriate and contains the right cover letter sections. Learn more about cover letter word count and organization as well as tips on crafting an effective cover letter.

A cover letter can be anything between half a page and a full-page long. Generally, you should aim for a cover letter word count of 250 to 400 words and about three to six paragraphs. 

A short, concise cover letter serves as a written introduction to a prospective employer and outlines why you’re the best fit for the job. The cover letter, which you submit alongside your resume, highlights your experience and helps explain how your skills and personality will complement the company.

In addition to asking how long a cover letter should be, you might also wonder what to write. To help, we’ll provide tips on the length, offer an outline to follow, and highlight writing suggestions that can impress and inspire the hiring managers to invite you for an interview. 

Cover letter length and outline 

A cover letter should take up at least half or a whole page, but not longer. Shorter is better. 

The length is also dependent on how you plan to send the cover letter, either in the body of an email or as a separate attachment. If you send your letter in an email, it should lean more towards a half-page. If it’s an attachment, you can go a bit longer, but not longer than a page. 

Although all options are acceptable, crafting your cover letter in an email gets instant visibility as opposed to an attachment that the recipient must open after reading your email. Check for delivery directions in the job description. If there aren’t any directions, an email will be the best option for you.  

What should be included in your cover letter? Here’s an outline of the cover letter sections and the information each paragraph should include: 

Contact information and greeting

At the top of your cover letter, include your contact information, which should include your:

City and state

Phone number 

Email address

After providing these details, add the date and contact information of the recipient, although you do not need this information if you're writing your cover letter in the body of an email. 

Next, write a greeting to the hiring manager. Ideally, you’ll know the name of the hiring manager and will address the letter to that person. However, if you don’t know their name, you can simply address it to the Hiring Manager.

Paragraph 1: Introduction

The first paragraph serves as an introduction. Start by introducing yourself and stating the position you’re interested in within the company. Add a fact or two about the company as you explain how you’ll complement the business.

When you research the company, examine the company's mission statement, values, and products. Review the company’s social profiles, search for news articles about the company, and run a search on the company’s owners and head executives. Use these pieces of information to write your introduction. 

Paragraph 2: Relevant experience

The next paragraph should offer your specific qualifications that align with the job description. You should mention your most recent job, its daily responsibilities, and how it helps the current job opening if it applies. 

Briefly highlight your skills. If you can, offer statistics that support your achievements by including a statement like, “The content marketing strategies I implemented led to a 300 percent increase in visitors, a 15 percent increase in inbound leads, and a 2 percent increase in conversions." 

If your previous job was in a different field or if you’re new to the job market, use this cover letter section to explain why you’re a good fit for the position. 

Paragraph 3: Company details or more qualifications

The third paragraph can take two different forms. You can talk about the company and why you want to join such a business, or you can point out additional qualifications that make you a standout candidate. 

Speak about the company. By researching the company’s website, social presence, news, and employee LinkedIn profiles, you can synthesize a few details about the company that you appreciate. With this data, determine why it’s the role and work environment for you and include your explanation in the letter itself.

If you’re light on company-specific details, mention more of your alluring qualifications, skills, or personality traits. However, be sure it’s fresh information and not repetitive of anything mentioned in the previous paragraph. 

Paragraph 4: Closing

In the last paragraph, you should express your appreciation to the reader and offer to discuss the position more in-depth during an interview. 

Every cover letter, no matter what position you apply for, includes a call to action at the end, such as asking for a meeting or an interview. 

Add your contact information including your cell phone number, address, and professional sites like your LinkedIn profile or portfolio, all below your signature. 

What if a job description says a cover letter isn’t required?

Experts say you should always send a cover letter as it gives you a chance to introduce yourself, showcase your skills, and stand out. You might come across a job description that indicates a cover letter isn’t required and be inclined to skip it. Send one anyway. A cover letter will allow you to highlight your relevant skills, experience, and interest in the company, presenting yourself as the ideal match for the job.  

Tips for writing an effective cover letter

You want your cover letter to stand out from the other candidates who are also applying for the job. Your words should express your qualifications and show your potential for growth at the company. Follow these tips to elevate your cover letter: 

Check the job description for requirements.

Before writing your cover letter, check for requirements in the job description. 

In some cases, the job description may include instructions for your cover letter. It might have requirements such as: maintaining a specific length, naming the recipient, and the information they want to know about you. 

Know the name of the recipient.

Include the name of the hiring manager as opposed to a more general greeting like “To whom it may concern” or “Dear Hiring Manager.” Check the job description or company website for this information, or call the company to get the name of the hiring manager assigned to you. If you exhaust these options and can’t find the answer, use the general greeting.

Tailor the letter.

You’ll notice in the outline that company-specific and job posting-specific details should be included in the cover letter. As a result, every cover letter should be uniquely written for each of the jobs you're applying for and not repurposed.  

Formatting is important too.

While it’s easy to focus on word selection or questions like, “How long should a cover letter be?” formatting is a priority as well. Keep the margins standard, pick a legible and common font like Arial or Times New Roman, and font size of 11 or 12. 

Use bullet points for organization. In your second or third paragraph, when you mention your qualifications, list each of your qualities as a bullet point. 

Bullet points make your copy “skimmable,” so if a hiring manager is short on time, they might skip the paragraphs and simply read the bullets. 

Complement your resume, don’t repeat it.

Your resume offers a snapshot of your job experience, education, and skill set. Avoid repeating information from your resume in your cover letter. It should complement your resume instead of being a copy of it. Rather than duplicating the bullet points listed on your resume under your most recent job, for example, craft sentences that build on those bullets for your cover letter. 

Be concise.

A cover letter is a short document, so every word must count. Make your sentences concise and clear. When you’re finished writing, go back through your cover letter and remove any “fillers,” or phrases that don’t add value to your letter. 

Have a clear call to action.

Include a call to action at the end of your cover letter, such as a suggestion to schedule an interview to further discuss your qualifications. It’s one of the last things mentioned in your letter to encourage the hiring manager to take quick action. 

Getting started

Craft your next cover letter by taking Writing Winning Resumes and Cover Letters from the University of Maryland. To further enhance your job hunt, consider courses like Successful Interviewing or Career Planning: A Path to Employment .

Keep reading

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This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

Can a Cover Letter Be Longer Than a Page? [3 Examples]

Imagine you're applying for your dream job, and the application requests a cover letter. You have a wealth of experience and skills to share, but you've heard that cover letters should only be one page. Should you stick to this rule, or can a cover letter be longer than one page? Understanding when and how to write a longer cover letter can help job seekers make a stronger impression on potential employers.

In this article, we will explore the debate surrounding cover letter length, the importance of considering industry norms and specific job requirements, and the consequences of an overly long or poorly written cover letter. We will also delve into tips, tricks, and best practices for writing a compelling longer cover letter that will help you stand out in a competitive job market. Let's begin!

Why One Page is the Standard

One-page cover letters are preferred because they are concise, focused, and respect the hiring manager's time. Research indicates that hiring managers have limited time and attention spans, making it crucial for candidates to get to the point quickly and effectively. According to a Forbes article , clear and concise communication is essential for success in any professional environment.

By keeping a cover letter to one page, candidates can ensure that their key points stand out and that they demonstrate respect for the reader's time. A longer cover letter runs the risk of losing the reader's interest and diluting the impact of the candidate's most important qualifications.

When a Longer Cover Letter may be Acceptable

There are certain situations where a longer cover letter might be warranted, depending on the job requirements and the candidate's qualifications. Some possible scenarios include:

• Highly specialized or technical roles : Candidates applying for positions that require specific expertise may need more space to explain their qualifications and experiences.
• Extensive relevant experience : If a candidate has a long and impressive history of relevant accomplishments, they may need more than one page to adequately showcase their achievements.
• Multiple accomplishments to showcase : Similar to those with extensive experience, candidates with numerous accomplishments that are directly related to the job may require additional space to demonstrate their value.
• Addressing specific job requirements in detail : If the job description asks for detailed explanations of certain qualifications or experiences, a longer cover letter may be necessary to address these requirements thoroughly.
• Tailoring the cover letter to the employer's preferences : In some cases, the employer may request a more comprehensive cover letter, making it appropriate to exceed the one-page standard.

How to Decide if a Longer Cover Letter is Warranted

Before deciding to write a longer cover letter, job seekers should carefully assess their qualifications and the job requirements. This process may include:

• Analyzing the job description : Determine which qualifications and experiences are most important to the employer and consider how your background aligns with these requirements.
• Identifying key qualifications and accomplishments : Make a list of your most significant achievements and qualifications that are relevant to the job, and decide which ones are essential to include in your cover letter.
• Weighing the relevance of each point : Consider how important each qualification or accomplishment is to the job at hand, and whether it is worth extending your cover letter to include it.
• Considering the employer's preferences : If the employer has provided specific instructions or preferences regarding cover letter length, be sure to take these into account when deciding whether to go beyond one page.
• Balancing the need for detail with the risk of losing the reader's interest : Ultimately, you will need to weigh the benefits of providing additional detail against the potential drawbacks of a longer cover letter, such as losing the reader's interest or appearing unfocused.

Real-Life Examples of Successful Longer Cover Letters

Some job seekers have successfully used longer cover letters to stand out and secure interviews, but their success often depends on the quality of the content. Here are three real-life examples:

• Example 1: A candidate for a highly specialized role : This candidate was applying for a position that required in-depth knowledge of a specific technology. In their two-page cover letter, they provided a detailed explanation of their experience with this technology, including the projects they had worked on and the results they achieved. This level of detail demonstrated their expertise and helped them stand out from other applicants.

"In my previous role as a Senior Software Engineer at XYZ Company, I led the development of a cutting-edge machine learning algorithm that improved the efficiency of our data processing pipeline by 35%. This project required a deep understanding of the underlying technology, as well as the ability to coordinate with cross-functional teams and manage tight deadlines. My success in this project showcases my ability to excel in the specialized role for which I am applying, and I am confident that my unique skill set will make me a valuable asset to your organization."

• Example 2: A candidate with extensive experience and accomplishments : This candidate had a long and impressive career in their industry, with many relevant accomplishments that made them a strong fit for the position. In their two-page cover letter, they highlighted their most significant achievements, along with the skills and expertise they had developed over the years.

"Over the past 15 years, I have held various leadership roles within the marketing industry, consistently driving growth and innovation for the organizations I have served. I spearheaded a successful rebranding campaign for a major consumer goods company, which resulted in a 20% increase in sales and a 15% increase in brand recognition. Additionally, I played a pivotal role in the development and execution of a multi-channel marketing strategy that led to a 25% increase in customer engagement for a leading eCommerce retailer. These accomplishments, along with my extensive experience in the field, make me a strong candidate for the Director of Marketing position at your organization."

• Example 3: A candidate who addressed specific job requirements in detail : The job description for this position required candidates to explain in detail how they met certain qualifications. The candidate used their two-page cover letter to address these requirements, providing specific examples and explanations to demonstrate their fit for the role.

"As requested in the job description, I would like to provide detailed information on my experience with project management and team leadership. In my most recent role as a Project Manager at ABC Company, I successfully managed a team of 12 professionals to complete a complex software development project on time and within budget. I was responsible for overseeing all aspects of the project, including setting timelines, allocating resources, and ensuring effective communication among team members. Throughout the project, I consistently demonstrated my ability to manage competing priorities and deliver results under pressure. I am confident that my track record of success in this area makes me a strong candidate for the position at your organization."

The importance of high-quality content in longer cover letters cannot be overstated. In each of these examples, the candidates provided relevant, detailed information that showcased their qualifications and made them stand out from other applicants. When considering whether to write a longer cover letter, remember that the success of these examples was largely due to the quality and relevance of their content.

Following Instructions in the Job Description

It's crucial for job seekers to follow any instructions related to cover letter length provided in the job description. Adhering to employer preferences demonstrates attention to detail and a willingness to customize your application for each position. According to a ResumeEdge article , some companies use Applicant Tracking Software to exclude unsuitable cover letters and resumes before they reach hiring managers and recruiters.

Ignoring the employer's instructions can have negative consequences, such as being disqualified from the selection process or giving the impression that you're not a good fit for the company culture. By customizing your cover letter for each application and following any specific instructions provided, you show the employer that you're a serious candidate who is willing to go the extra mile to meet their expectations.

While the one-page cover letter is the standard, there are situations where a longer cover letter might be acceptable, provided that it is well-written and relevant to the job requirements. When deciding whether to write a longer cover letter, carefully assess the job requirements and your qualifications, and consider the importance of high-quality content in making your case.

In all cases, it's essential to follow any instructions provided in the job description regarding cover letter length to demonstrate your attention to detail and commitment to meeting the employer's expectations. By creating a tailored and effective cover letter that addresses the specific needs of the position, you increase your chances of standing out from the competition and securing that coveted interview.

How Long Should a Cover Letter Be in 2024?

Finally, an organization posted your dream job. You crafted a flawless resume and now you’re ready to apply. You land on the cover letter section of the application and see that it is optional. Is it truly optional?

Will not submitting make me less likely to land the job? Where do I even start and how long should the cover letter be?

These are some things that might run through your head. But don’t panic, we are here to help. No matter what your career level is, your cover letter can set you apart from the other applicants. But how much do you have to write?

This can be a complicated question. Too much text? The hiring manager might glance over it. Too short? The recruiter may think that you didn’t put much thought or effort into writing the cover letter . 

Cover letters should range from a half-page to one full page. Your cover letter should never exceed one page in length.

• Page Count: 0.5 to 1
• Word count: 250 to 400
• Paragraph count: 3 to 6

How to Keep Your Cover Letter to One Page

Tip #1: keep it concise.

While the cover letter is a great way to showcase your personality, it is also very important to be concise. Hiring managers are sifting through dozens, and maybe even hundreds, of applications.

They do not have time to read a full two-page article about your daily tasks. Instead, highlight any relevant experiences that show your qualifications for the specific job.

Demonstrate your passion for the industry and end the letter. The decision-maker will appreciate your brevity and may even reward you with an interview . 

Tip #2: Highlight Only Relevant Experiences

Unless the employer requests a specific word count, keep it short. Take only the amount of space required to show that you are an ideal candidate for the job.

Highlight your qualifications and any relevant stories. It’s important to be specific, and not regurgitate the content on your resume. 

It is very important here to showcase how your past achievements can help the company solve their current challenges and how you will use your skills if chosen for the position.

Doing so will show the recruiter or hiring manager the value you can bring to their organization. 

Tip #3: Break Your Cover Letter into Sections

An effective cover letter contains three to four paragraphs. It’s important to keep the sentences short so the reader can quickly navigate your cover letter.  

Paragraph #1: The Intro

The first paragraph should grab the decision-maker’s attention. This is an opportunity to show your interest in the position and knowledge of the company. Make sure you address your cover letter to the correct person or department. Always be sure to research the company and customize each cover letter to the position you are applying for. 

Example: “I am excited to submit my application for the position of [insert position name] with [insert company name]. I have watched your growth for years and really appreciate the devotion to serving your customer’s needs.” 

Paragraph #2: Your Qualifications

The second paragraph should highlight relevant stories or stats that impress your qualifications. For example, “In the previous company, I grew sales by 150% in my first year and 200% in my second year.” It is helpful if you can be specific in how you achieved success or benefited the company in some way. This highlights what you bring to the table and how you can make an impact on the hiring manager’s business. 

Paragraph #3: Your Interest in the Company

The third paragraph, if you choose to include it, can speak to what drew you to apply to the specific company. This can sway the hiring manager's decision by showing passion and loyalty to the company. 

Paragraph #4: The Closing

The final paragraph should reiterate your interest in the position. It is a great time to thank the reader for their consideration and request an in-person meeting. It’s important to have a call-to-action so the reader knows what to do next. Always include detailed contact information. 

Tip #4: Experience Level

Cover letters can vary based on your experience level. If you are applying for jobs right out of college, don’t include metrics measured in school, such as GPA, unless requested. Instead, focus on your experiences, projects and achievements that make you a strong candidate. 

If you are in the middle of your career, pick out relevant accomplishments and state your experience level. For example, “With 12 years of teaching experience, I am writing to express my interest in the open position in your Mathematics Department.” 

If you have more experience, you likely have more relevant qualifications and stories. This may entice you to make your cover letter longer. Do not fall into the trap.

Longer does not mean better . Select a few key successes and leave others for the interview process. 

Tip #5: Formatting

The format is just as important as the length of your cover letter. Pay attention to the amount of white space on the page. More white space keeps the content easier to read for the recruiter or hiring manager.

You want to make sure that you use a font that is legible (as the ones handpicked by our team together with recruiters). Keep standard margins and align your text to the left. 

Writing a cover letter can be intimidating. If you remember to keep your writing concise and highlight only your relevant experiences, you will be on your way to snagging an interview in no time.

Suggested Reading:

• How to Write a Cover Letter in 2024
• Resume Formats Guide: How to Pick the Best in 2024
• Cover Letter Examples

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How Long Should Should A Cover Letter Be? (With Examples)

• Cover Letter Format
• Salutation and Greeting
• Who To Address When Unknown
• How To Start A Cover Letter
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• Best Cover Letter Font And Size
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Find a Job You Really Want In

Along with your resume , crafting a standout cover letter is one of the most important things you can do to get an interview for your dream job. In almost all cases, you should send a cover letter when applying for a job, unless the job posting explicitly says not to.

Now comes the tricky part: how long should a cover letter be? If you write too little, an employer may think you haven’t put much effort into your application and that you, therefore, aren’t serious about getting the job. But if you write too much, an employer may not bother reading it at all.

We’re here to show you what cover letter length employers find just right, so hiring managers will give your cover letter the attention it deserves.

Key Takeaways:

Your cover letter should be one page with three to six paragraphs and roughly 200-400 words long.

Use the STAR method (situation, task, action, and result) to write your cover letter.

Tailor your cover letter to each job which can help keep it short.

Check Length Requirements

How long should a cover letter be, what to include in your cover letter, how to keep your cover letter concise, cover letter examples, tips for cover letter length.

• Sign Up For More Advice and Jobs

Before we get into a bunch of advice on getting your cover letter to the proper length for most jobs, it should be clearly stated that your primary goal when applying for jobs is to show that you can follow instructions.

In this context, that means reading the job posting carefully for any details a company provides with regards to your cover letter . If they give you a prompt or questions to answer, then respond to them. If they provide instructions about word count or page length, do what they say and forget everything else you read here vis-a-vis length.

You only get one chance to make a first impression , and ignoring the instructions listed in a job posting is a surefire way to make a bad one.

So you’ve checked the job posting and they’ve requested a cover letter, but haven’t given any guidelines for how long it should be. Or maybe they’ve stated that a cover letter is optional. Should you still send one? Emphatically, yes, you should. As for how long you should make it, follow our guidelines below.

Page count. In all circumstances, your cover letter should never exceed one page . Ideally, you should shoot for between half a page and a page, always aiming for the lower end of that spectrum. About 70% of employers want a half-page cover letter or feel that the shorter the better.

Word count. Considering that preferred page count leaves us with about 200-400 words with 10 or 12-point font, single-spaced, with spaces between paragraphs.

The shorter the better approach continues here; if you can say everything you need to in a 200-word cover letter, great! Stop right there and don’t worry that you’re being lazy or not including enough information.

Paragraph count. The standard advice is to aim for between 3-6 paragraphs. Three is the absolute minimum to do the following: introduce yourself, state your qualifications, and express interest in the specific company. However, it may be a good idea to give yourself four paragraphs, so you have more time to tout your credentials.

We don’t recommend going over 4 paragraphs in most scenarios, because otherwise, each paragraph is going to look super short if you’re working with ~300 words. Additionally, it shouldn’t take multiple paragraphs to introduce yourself , express interest in the company, or thank the reader for their consideration.

No matter what job you’re applying for, cover letters follow a standard format . A pysical cover letter should include the following, in order:

Employer’s Address

Your address

Body paragraphs

Closing lines

For an email cover letter, you can omit the date and addresses. You also don’t need to actually sign it. However, if you can sign it and then scan it, it’s a nice touch.

Make sure to follow the employer’s directions for how you save your cover letter file. PDFs keep their formatting across devices and operating systems, making them a safe choice. However, if the employer specifically prohibits PDFs or requires a particular file type, like DOCX, follow those instructions.

Great, you’re thinking, but how do I fit how awesome I am into such a tight length limit? Fear not; once you’ve broken down a cover letter into sections , it’s easy to say what needs saying efficiently.

First paragraph. This may be the only paragraph a hiring manager will read in full; sad, but true. Make your opener count and get straight to the point: what job are you applying for, what do you know about the company, and how much experience do you have?

Second paragraph. The meat of your cover letter , and your chance to show off. This is probably the part where people have the most trouble keeping things concise.

The trick is to narrow down your greatness; what is the company looking for in a candidate for this position? Read the job posting , underline all verbs and industry-specific nouns.

Then, try to use those same words when talking about your qualifications. Think: what about your work history, your skills, or accomplishments are most fitting for the specific job for which you’re applying.

Whenever possible, include numbers to back up your claims. For instance, saying you provide great customer service is one thing, but showing evidence of that fact by stating you increased customer satisfaction by 17% is quite another.

Third paragraph . This is your chance to express interest in the company. Why do you want to work for them ? Research the company so you know what sort of projects they’ve developed and what their future goals are.

Don’t stop at simply mentioning that you know what the company is up to, though. Tell the hiring manager what you could do to further the company’s goals. It’s also appropriate to call back to your qualifications here: “I know I can be an asset in developing XYZ project successfully, because of my outstanding results with ABC project at [former employer].”

Fourth paragraph. Your closing paragraph should have three things: a reiteration of your interest in the position, a thank-you , and a call-to-action.

Remind the reader why you’re perfect for the position and what you can offer the company, not what the company can offer you (e.g., don’t say you look forward to learning more skills — you should already have those skills!)

Express gratitude for being considered for the position. People like polite people.

More optional paragraphs. Your introduction and conclusion should always be just one paragraph. If you feel you need more than four paragraphs, do so by breaking your second and/or third paragraphs into two paragraphs. However, we strongly recommend keeping your cover letter to four paragraphs.

We’ve been discussing cover letter length in abstract terms so far. Let’s look at a couple of cover letter examples to see all this advice in practice:

Cover Letter Example 1:

Dear Ms. Macnamara, When I saw the NextMark was hiring a Marketing Manager , I knew I had to apply. With over 8 years of experience in the marketing industry, I have a wide breadth of knowledge and am eager to apply my skills to open up new and exciting business opportunities for NextMark. I currently work as a Marketing Manager at MyComp, where I developed a digital marketing campaign that saw revenue increase by 34% YoY. I accomplished this through various SEO efforts built on a backlinking campaign worth $2M and a content marketing strategy that saw organic traffic increase threefold in just under six months. Additionally, I’ve worked side-by-side with the sales and product teams to ensure customer satisfaction never fell below 98%. For the past 3 years, I’ve managed a budget of $5-7M, including brand management, product launches, and promotional materials. I’ve also designed new social media elements targeted at environmentally-conscious consumers that saw our new Green Line reach record profits. My proudest achievement has been turning our social marketing strategy into a few hundred subscribers to over a million, with engagement through the roof. My background of business acumen and marketing know-how is just what NextMark needs to take its new product launch to the next level. Thank you for considering my application, and I look forward to discussing the next steps. Sincerely, Margaret Tanner

Cover Letter Example 2:

Dear Mr. Brown, As a person who loves selling technology solutions that make consumers’ lives easier, I was excited to see an opening for the Sales Representative position open up at Green Mosely. With over 4 years of experience selling software and customer support solutions, I have all the skills and qualifications you’re looking for. In my current role as Junior Sales Associate with TT Organization, I’ve achieved a number of impressive results: Leveraged negotiation skills to increase up-selling and cross-selling of sister products, resulting in a 44% boost in customer lifetime value Exceeded sales quotas by a minimum of 20% each quarter since 2017 Named “Top Salesperson” in March 2019 for making over $500,000 in sales, setting a new company-wide record for junior sales staff I’m confident that I can accomplish the same results and then some for Green Mosely. Additionally, your mission to provide software solutions for underserved communities in the third world really resonates with me. I volunteer time each weekend to help negotiate better deals for inner-city schools to make sure their technology is competitive. I appreciate you taking the time to read over my application. I look forward to speaking with you more about how we can make sure that Green Mosely is the top name that comes to mind when people think of software solutions at scale. Sincerely, John Tressel

Don’t be afraid of white space. You may think your cover letter looks sort of bare with four short paragraphs taking up just half a page. Don’t sweat it; keep to our formatting tips and your cover letter will be readable and nice to look at.

Don’t be super wordy. People often fall into the trap of thinking that a formal document (like a cover letter) has to be chock full of big words and complicated sentences. The opposite is actually true. Focus on keeping your sentences short and sweet — readers prefer it.

Cut your stories down. It’s great to give examples of when you did something particularly excellent at your previous job. But the hiring manager doesn’t need to know every little detail.

Just like you would in an interview, use the STAR method (Situation, Task, Action, and Result) for your cover letter. Set the scene, describe what your job was, what you did, and what the result was. Any other information is superfluous.

Don’t tell too many stories. You may be delighted that you used the STAR method to get your anecdote in at just 60 words and think you have room for another now. Resist the temptation.

Get a second pair of eyes. It’s always good to get a second opinion . You might think you’ve written the most beautifully crafted sentence in the world, but if your friend can’t understand it, then there’s a chance the hiring manager won’t be able to either.

Tailor your cover letter. It’s okay to have a master cover letter, but make sure to customize it to each job. Make sure to include the company or organizations name in the letter, and why you would want to work there.

Employers are able to tell when you use a cover letter for each application, so make sure to customize it so you stand out.

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Matthew Zane is the lead editor of Zippia's How To Get A Job Guides. He is a teacher, writer, and world-traveler that wants to help people at every stage of the career life cycle. He completed his masters in American Literature from Trinity College Dublin and BA in English from the University of Connecticut.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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Should Your Cover Letter Be One Page or Two? Finding the Right Length

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How Long Should a Cover Letter Be?

Cover letters are an essential part of getting your foot in the door when you’re looking for a new job. However, it can be difficult to know how long to make them.

So, how long should a cover letter be? Should it be one page? Two pages? A single paragraph?

This article will answer these questions and more! We’ll also give you some tips on making your cover letter stand out and not get tossed aside. Hopefully, you can find inspiration to create the best possible cover letter for your next job application!

Table of Contents

What Is a Cover Letter?

A cover letter is a one-page document that accompanies your resume and helps you introduce yourself as a candidate for the position. The main purpose of a cover letter is to concisely summarize why you are qualified, what makes you stand out from other applicants, and how this position aligns with your goals.

The most common question when it comes to the length of a cover letter is how many words should a cover letter be; there are many different opinions on this subject.

Some people believe that a three-paragraph cover letter is enough, but others feel that five paragraphs are better. There are no set rules in terms of how many sentences or paragraphs make up an appropriate length for a cover letter. So, it’s best to consider what would work best given your situation (how much information you have about the company/position) and then decide based on what feels right.

Related: Are Cover Letters Necessary?

What’s the Ideal Cover Letter Length?

Ideally, your cover letter should be one page long, but it can vary based on the position you’re applying for. If you’re applying for an office-based position, your cover letter might be shorter than if you were applying for a laborer position at an excavation company.

It’s always best to ask the hiring manager or HR representative what is considered appropriate for their company and industry before submitting your application materials! If you don’t know, err on the side of being more concise with your cover letter rather than sending too much information.

A rule of thumb is that if it doesn’t sound good when said in person, don’t write it in an email or as part of a paper document. That goes for every type of content, from text messages to emails and cover letters.

What Should You Include in a Cover Letter?

A cover letter is your opportunity to make an impression on your potential employer, so it’s important that you put your best foot forward and show them how much you’re looking forward to being a part of their team.

But how do you know what information needs to go in your cover letter, and what information should you include in it? See the list below.

Just like with a resume, employers are interested in knowing when they can start working with you. Let them know how soon you’re ready to join their company!

Contact Information

If someone wants more information about you after reading your cover letter, they’ll want to contact you at some point. Be sure to have contact information available for the right person, including any phone numbers or email addresses.

Relevant Experience

Give examples of your relevant experience, including internships and extracurricular activities.

Why You Want the Job

Get specific about why this position interests you and aligns with both your skillset and career goals.

Qualifications

Explain any qualifications or certifications that apply specifically to this position. Reiterate why you believe that these qualities will help meet the company’s goals.

At this point, don’t forget to mention any other aspects of your professional life, such as volunteer experience, research projects, publications, etc. If you have additional documents that are appropriate for submissions, such as transcripts from a degree program or references from past supervisors, feel free to attach them here.

When you end your cover letter , include some personal details about yourself and close by reiterating your interest in the position. Remember to also thank the employer for taking time out of their day to read through your application!

Other Tips to Prepare a Perfect Cover Letter

A well-crafted cover letter can make all the difference when applying for jobs, but it can also be tricky knowing how much information to include. There are no set rules for how long a cover letter should be, but here are some general guidelines that may help you decide what is best for your situation:

• If you’re applying for an internship or other short-term job, for example for less than two weeks of work, then limit your paragraph about yourself and why you’re interested in this position to one or two sentences at most.
• If it’s been more than six months since you’ve applied for a role in a company you previously worked for or run by someone you know, then don’t share too many personal details about yourself in your introductory paragraph. They already know you.
• Know what you’re going for. A cover letter is a document that helps you sell yourself and your skills to an employer. It’s not an in-depth resume but rather an introduction of who you are, what you can do, and why they want to hire you.
• Keep it short. A good rule of thumb is one paragraph (or two short paragraphs) at most. This keeps your message concise and easy to read.
• Be honest, and don’t exaggerate. Hiring managers will quickly see through any false claims or misrepresentations if you try to stretch the truth with your qualifications.
• Follow up. After you’ve sent your cover letter off, follow up with an email one or two weeks later to check in and ask for updates. If they respond with questions about you or your application, be ready to answer those questions right away!

Related: To Whom It May Concern Alternatives

A successful cover letter is one that presents you as a capable and qualified candidate while also demonstrating that you are an excellent fit for the company’s mission and values. And while there is no exact rule on how long should a cover letter be, three paragraphs (roughly 300 words) are ideal for most applications.

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Should A Cover Letter Be One Page

Should a cover letter be one page?

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A cover letter should generally be one page in length. This allows for sufficient space to introduce yourself, highlight relevant skills and experiences, and express your interest in the position, while also being concise and to the point. It's a good idea to keep the length of the cover letter to a minimum, as hiring managers may have to review many applications and may not have time to read a lengthy letter.

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How important is a cover letter? Very. Here's how to stick the landing: Ask HR

Johnny C. Taylor Jr. tackles your human resources questions as part of a series for USA TODAY. Taylor is president and CEO of the Society for Human Resource Management, the world's largest HR professional society and author of "Reset: A Leader’s Guide to Work in an Age of Upheaval.”

The questions are submitted by readers, and Taylor's answers below have been edited for length and clarity.

Have a question?  Do you have an HR or work-related question you’d like me to answer?  Submit it here .

Start the day smarter. Get all the news you need in your inbox each morning.

Question: I’ve always had trouble crafting a cover letter. It often seems redundant to the information in my resume. What is a good strategy for writing a cover letter? – Dierdre

Answer: Your No. 1 priority in your job search is to make you stand out among the sea of applicants. Start by personalizing your cover letter for the respective position.

Hiring managers are well-versed in spotting generic cover letters. Many don’t even mention the organization or the specific position. A cover letter customized for each role you apply to will set you apart from the other candidates.

Your cover letter should complement, not replicate, your resume. Resumes itemize employment information and qualifications, while customized cover letters provide an additional opportunity to tell your story and delineate your goals and intangibles. Cover letters should contextualize the value of the experience outlined in your resume.

You are essentially looking for a fit between your skills and personality to a defined role and work environment. A customized cover letter gives the hiring manager a preview of an interview. It signals that you are genuinely interested in the organization and discussing why you might be a prime candidate.

Remember to tailor the letter to showcase your relevant qualifications and accomplishments and project how you would fit in the role. Hiring managers look for people who will not only be a good fit but will also be an asset to their company for the long term. A well-crafted cover letter can demonstrate your potential value and fit for an organization.

I wish you much success in your career journey.

Work or school?: Should I accept a job offer while still in college? Ask HR

Poor job review: How do you respectfully disagree with a performance review? Ask HR

I enjoy my job, but the recent uptick in the cost of living feels almost like I’m taking a pay cut. What’s the best way to ask for raise without jeopardizing the good relationship with my employer? – Mack

Request for raises should not surprise most employers. However, you should be thoroughly prepared to state your case for a more competitive wage.

First, do your research. Examine market salary data and assess how it compares with your own. Be sure to factor in your experience, job duties, and education. Review similar job postings to gauge comparable starting salary information and perks or bonuses used to attract talent. Understand your organization’s compensation philosophy and pay merit increase process. HR can help you better understand their pay structure if it is unclear.

Be prepared to confidently justify your request for higher pay. Has your workload increased due to staffing shortages? Have you taken on additional assignments or roles and learned new skills or technology? If possible, quantify the value you have added to their business.

Especially given the state of the economy, be prepared for your employer to stand their ground and not make out-of-cycle raises.

Next, plan a meeting with your manager with an apparent reason for the discussion and a brief agenda to stay on track – craft written talking points for the meeting. Choose a time and date when your workload is moderate. Be sure to communicate your satisfaction with the job and the organization. Be open to feedback and ask for a follow-up meeting to discuss the final decision. Your manager will most likely need to consult with HR or their manager before making any pay adjustment decisions.

Remember, your employer may be unable to accommodate your request due to budget constraints. If a pay increase is not feasible, inquire if there are considerations for earning a raise in the future. Be prepared with alternative suggestions, such as learning a new skill or taking on stretch assignments. Consider areas where the company is struggling and make suggestions on ways you can fill the gap. Be creative.

Regardless of the outcome, remain flexible and open. Look at alternative perks, benefits, or bonuses instead of a base pay increase.

This article originally appeared on USA TODAY: How important is a cover letter? Very. Here's how to stick the landing: Ask HR