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What is a Presentation?

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Presentation Skills:

  • A - Z List of Presentation Skills
  • Top Tips for Effective Presentations
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  • Preparing for a Presentation
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  • Working with Visual Aids
  • Presenting Data
  • Managing the Event
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  • 7 Qualities of Good Speakers That Can Help You Be More Successful
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The formal presentation of information is divided into two broad categories: Presentation Skills and Personal Presentation .

These two aspects are interwoven and can be described as the preparation, presentation and practice of verbal and non-verbal communication. 

This article describes what a presentation is and defines some of the key terms associated with presentation skills.

Many people feel terrified when asked to make their first public talk.  Some of these initial fears can be reduced by good preparation that also lays the groundwork for making an effective presentation.

A Presentation Is...

A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team.

A presentation can also be used as a broad term that encompasses other ‘speaking engagements’ such as making a speech at a wedding, or getting a point across in a video conference.

To be effective, step-by-step preparation and the method and means of presenting the information should be carefully considered. 

A presentation requires you to get a message across to the listeners and will often contain a ' persuasive ' element. It may, for example, be a talk about the positive work of your organisation, what you could offer an employer, or why you should receive additional funding for a project.

The Key Elements of a Presentation

Making a presentation is a way of communicating your thoughts and ideas to an audience and many of our articles on communication are also relevant here, see: What is Communication? for more.

Consider the following key components of a presentation:

Ask yourself the following questions to develop a full understanding of the context of the presentation.

When and where will you deliver your presentation?

There is a world of difference between a small room with natural light and an informal setting, and a huge lecture room, lit with stage lights. The two require quite different presentations, and different techniques.

Will it be in a setting you are familiar with, or somewhere new?

If somewhere new, it would be worth trying to visit it in advance, or at least arriving early, to familiarise yourself with the room.

Will the presentation be within a formal or less formal setting?

A work setting will, more or less by definition, be more formal, but there are also various degrees of formality within that.

Will the presentation be to a small group or a large crowd?

Are you already familiar with the audience?

With a new audience, you will have to build rapport quickly and effectively, to get them on your side.

What equipment and technology will be available to you, and what will you be expected to use?

In particular, you will need to ask about microphones and whether you will be expected to stand in one place, or move around.

What is the audience expecting to learn from you and your presentation?

Check how you will be ‘billed’ to give you clues as to what information needs to be included in your presentation.

All these aspects will change the presentation. For more on this, see our page on Deciding the Presentation Method .

The role of the presenter is to communicate with the audience and control the presentation.

Remember, though, that this may also include handing over the control to your audience, especially if you want some kind of interaction.

You may wish to have a look at our page on Facilitation Skills for more.

The audience receives the presenter’s message(s).

However, this reception will be filtered through and affected by such things as the listener’s own experience, knowledge and personal sense of values.

See our page: Barriers to Effective Communication to learn why communication can fail.

The message or messages are delivered by the presenter to the audience.

The message is delivered not just by the spoken word ( verbal communication ) but can be augmented by techniques such as voice projection, body language, gestures, eye contact ( non-verbal communication ), and visual aids.

The message will also be affected by the audience’s expectations. For example, if you have been billed as speaking on one particular topic, and you choose to speak on another, the audience is unlikely to take your message on board even if you present very well . They will judge your presentation a failure, because you have not met their expectations.

The audience’s reaction and therefore the success of the presentation will largely depend upon whether you, as presenter, effectively communicated your message, and whether it met their expectations.

As a presenter, you don’t control the audience’s expectations. What you can do is find out what they have been told about you by the conference organisers, and what they are expecting to hear. Only if you know that can you be confident of delivering something that will meet expectations.

See our page: Effective Speaking for more information.

How will the presentation be delivered?

Presentations are usually delivered direct to an audience.  However, there may be occasions where they are delivered from a distance over the Internet using video conferencing systems, such as Skype.

It is also important to remember that if your talk is recorded and posted on the internet, then people may be able to access it for several years. This will mean that your contemporaneous references should be kept to a minimum.

Impediments

Many factors can influence the effectiveness of how your message is communicated to the audience.

For example background noise or other distractions, an overly warm or cool room, or the time of day and state of audience alertness can all influence your audience’s level of concentration.

As presenter, you have to be prepared to cope with any such problems and try to keep your audience focussed on your message.   

Our page: Barriers to Communication explains these factors in more depth.

Continue to read through our Presentation Skills articles for an overview of how to prepare and structure a presentation, and how to manage notes and/or illustrations at any speaking event.

Continue to: Preparing for a Presentation Deciding the Presentation Method

See also: Writing Your Presentation | Working with Visual Aids Coping with Presentation Nerves | Dealing with Questions Learn Better Presentation Skills with TED Talks

Presentation

  • Written By Gregg Rosenzweig
  • Updated: November 8, 2023
We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation.

What is a Presentation?

A communication device that relays a topic to an audience in the form of a slide show, demonstration, lecture, or speech, where words and pictures complement each other.

Why should you think of presentations as content?

The beauty of content creation is that almost anything can become a compelling piece of content . Just depends on the creativity used to convert it and the story that brings it to life.

to make a presentation meaning

The long and short of it

Although the length of a presentation in terms of time can depend on the overall approach (Are you talking a lot? Are you referring to the screen in detail or not?), consider the number of informational content slides when tallying the overall presentation length. For instance, don’t include title slides in your tally when conveying length to a content creator.

A general guide to presentation length:

  • Short Form (5 content slides)
  • Standard Form (10 content slides)
  • Long Form (20+ content slides)

Popular use cases for presentations…

Let’s consider TED Talks for a minute: one of the best examples (bar none) of how words, pictures, and a narrative can make people care about something they otherwise might not.

These “talks” pre-date podcasts and blend a compelling use of language and imagery in presentation format to spread ideas in unique ways.

TED Talks have been viewed a billion-plus times worldwide (and counting) and are worth considering when it comes to how you might use video-presentation content to connect with your customers in creative, cool, new ways.

Business types:

Any company that has a pitch deck, executive summary , sales presentation, or any kind of internal document that can be repurposed into external-facing content pieces — without pain.

Presentation Examples – Short Form

to make a presentation meaning

Presentation Examples – Standard Form

to make a presentation meaning

Presentation Examples – Long Form

to make a presentation meaning

Understanding Content Quality in Examples

Our team has rated content type examples in three degrees of quality ( Good, Better, Best ) to help you better gauge resources needed for your content plan. In general, the degrees of content quality correspond to our three content levels ( General, Qualified, Expert ) based on the criteria below. Please consider there are multiple variables that could determine the cost, completion time, or content level for any content piece with a perceived degree of quality.

to make a presentation meaning

Impress your clients, co-workers, and leadership team with exceptional content for your next presentation, product demonstration, and more. If you need help getting your message across in a succinct, attention-grabbing, and persuasive way, talk to one of our content specialists today.

to make a presentation meaning

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What Are Effective Presentation Skills (and How to Improve Them)

Presentation skills are essential for your personal and professional life. Learn about effective presentations and how to boost your presenting techniques.

[Featured Image]: The marketing manager, wearing a yellow top, is making a PowerPoint presentation.

At least seven out of 10 Americans agree that presentation skills are essential for a successful career [ 1 ]. Although it might be tempting to think that these are skills reserved for people interested in public speaking roles, they're critical in a diverse range of jobs. For example, you might need to brief your supervisor on research results.

Presentation skills are also essential in other scenarios, including working with a team and explaining your thought process, walking clients through project ideas and timelines, and highlighting your strengths and achievements to your manager during performance reviews.

Whatever the scenario, you have very little time to capture your audience’s attention and get your point across when presenting information—about three seconds, according to research [ 2 ]. Effective presentation skills help you get your point across and connect with the people you’re communicating with, which is why nearly every employer requires them.

Understanding what presentation skills are is only half the battle. Honing your presenting techniques is essential for mastering presentations of all kinds and in all settings.

What are presentation skills?

Presentation skills are the abilities and qualities necessary for creating and delivering a compelling presentation that effectively communicates information and ideas. They encompass what you say, how you structure it, and the materials you include to support what you say, such as slides, videos, or images.

You'll make presentations at various times in your life. Examples include:

Making speeches at a wedding, conference, or another event

Making a toast at a dinner or event

Explaining projects to a team 

Delivering results and findings to management teams

Teaching people specific methods or information

Proposing a vote at community group meetings

Pitching a new idea or business to potential partners or investors

Why are presentation skills important? 

Delivering effective presentations is critical in your professional and personal life. You’ll need to hone your presentation skills in various areas, such as when giving a speech, convincing your partner to make a substantial purchase, and talking to friends and family about an important situation.

No matter if you’re using them in a personal or professional setting, these are the skills that make it easier and more effective to convey your ideas, convince or persuade others, and experience success. A few of the benefits that often accompany improving your presentation skills include:

Enriched written and verbal communication skills

Enhanced confidence and self-image

Boosted critical thinking and problem-solving capabilities

Better motivational techniques

Increased leadership skills

Expanded time management, negotiation, and creativity

The better your presenting techniques, the more engaging your presentations will be. You could also have greater opportunities to make positive impacts in business and other areas of your life.

Effective presentation skills

Imagine yourself in the audience at a TED Talk or sitting with your coworkers at a big meeting held by your employer. What would you be looking for in how they deliver their message? What would make you feel engaged?

These are a few questions to ask yourself as you review this list of some of the most effective presentation skills.

Verbal communication

How you use language and deliver messages play essential roles in how your audience will receive your presentation. Speak clearly and confidently, projecting your voice enough to ensure everyone can hear. Think before you speak, pausing when necessary and tailoring the way you talk to resonate with your particular audience.

Body language

Body language combines various critical elements, including posture, gestures, eye contact, expressions, and position in front of the audience. Body language is one of the elements that can instantly transform a presentation that would otherwise be dull into one that's dynamic and interesting.

Voice projection

The ability to project your voice improves your presentation by allowing your audience to hear what you're saying. It also increases your confidence to help settle any lingering nerves while also making your message more engaging. To project your voice, stand comfortably with your shoulders back. Take deep breaths to power your speaking voice and ensure you enunciate every syllable you speak.

How you present yourself plays a role in your body language and ability to project your voice. It also sets the tone for the presentation. Avoid slouching or looking overly tense. Instead, remain open, upright, and adaptable while taking the formality of the occasion into account.

Storytelling

Incorporating storytelling into a presentation is an effective strategy used by many powerful public speakers. It has the power to bring your subject to life and pique the audience’s curiosity. Don’t be afraid to tell a personal story, slowly building up suspense or adding a dramatic moment. And, of course, be sure to end with a positive takeaway to drive your point home.

Active listening

Active listening is a valuable skill all on its own. When you understand and thoughtfully respond to what you hear—whether it's in a conversation or during a presentation—you’ll likely deepen your personal relationships and actively engage audiences during a presentation. As part of your presentation skill set, it helps catch and maintain the audience’s attention, helping them remain focused while minimizing passive response, ensuring the message is delivered correctly, and encouraging a call to action.

Stage presence

During a presentation, projecting confidence can help keep your audience engaged. Stage presence can help you connect with your audience and encourage them to want to watch you. To improve your presence, try amping up your normal demeanor by infusing it with a bit of enthusiasm. Project confidence and keep your information interesting.

Watch your audience as you’re presenting. If you’re holding their attention, it likely means you’re connecting well with them.

Self-awareness

Monitoring your own emotions and reactions will allow you to react well in various situations. It helps you remain personable throughout your presentation and handle feedback well. Self-awareness can help soothe nervousness during presentations, allowing you to perform more effectively.

Writing skills

Writing is a form of presentation. Sharp writing skills can help you master your presentation’s outline to ensure you stay on message and remain clear about your objectives from the beginning until the end. It’s also helpful to have strong writing abilities for creating compelling slides and other visual aids.

Understanding an audience

When you understand your audience's needs and interests, you can design your presentation around them. In turn, you'll deliver maximum value to them and enhance your ability to make your message easy to understand.

Learn more about presentation skills from industry experts at SAP:

How to improve presentation skills

There’s an art to public speaking. Just like any other type of art, this is one that requires practice. Improving your presentation skills will help reduce miscommunications, enhance your time management capabilities, and boost your leadership skills. Here are some ways you can improve these skills:

Work on self-confidence.

When you’re confident, you naturally speak more clearly and with more authority. Taking the time to prepare your presentation with a strong opening and compelling visual aids can help you feel more confident. Other ways to improve your self-confidence include practicing positive self-talk, surrounding yourself with positive people, and avoiding comparing yourself (or your presentation) to others.

Develop strategies for overcoming fear.

Many people are nervous or fearful before giving a presentation. A bad memory of a past performance or insufficient self-confidence can contribute to fear and anxiety. Having a few go-to strategies like deep breathing, practicing your presentation, and grounding can help you transform that fear into extra energy to put into your stage presence.

Learn grounding techniques.

Grounding is any type of technique that helps you steer your focus away from distressing thoughts and keeps you connected with your present self. To ground yourself, stand with your feet shoulder-width apart and imagine you’re a large, mature tree with roots extending deep into the earth—like the tree, you can become unshakable.

Learn how to use presentation tools.

Visual aids and other technical support can transform an otherwise good presentation into a wow-worthy one. A few popular presentation tools include:

Canva: Provides easy-to-design templates you can customize

Powtoon: Animation software that makes video creation fast and easy

PowerPoint: Microsoft's iconic program popular for dynamic marketing and sales presentations

Practice breathing techniques.

Breathing techniques can help quell anxiety, making it easier to shake off pre-presentation jitters and nerves. It also helps relax your muscles and get more oxygen to your brain.  For some pre-presentation calmness, you can take deep breaths, slowly inhaling through your nose and exhaling through your mouth.

While presenting, breathe in through your mouth with the back of your tongue relaxed so your audience doesn't hear a gasping sound. Speak on your exhalation, maintaining a smooth voice.

Gain experience.

The more you practice, the better you’ll become. The more you doanything, the more comfortable you’ll feel engaging in that activity. Presentations are no different. Repeatedly practicing your own presentation also offers the opportunity to get feedback from other people and tweak your style and content as needed.

Tips to help you ace your presentation

Your presentation isn’t about you; it’s about the material you’re presenting. Sometimes, reminding yourself of this ahead of taking center stage can help take you out of your head, allowing you to connect effectively with your audience. The following are some of the many actions you can take on the day of your presentation.

Arrive early.

Since you may have a bit of presentation-related anxiety, it’s important to avoid adding travel stress. Give yourself an abundance of time to arrive at your destination, and take into account heavy traffic and other unforeseen events. By arriving early, you also give yourself time to meet with any on-site technicians, test your equipment, and connect with people ahead of the presentation.

Become familiar with the layout of the room.

Arriving early also gives you time to assess the room and figure out where you want to stand. Experiment with the acoustics to determine how loudly you need to project your voice, and test your equipment to make sure everything connects and appears properly with the available setup. This is an excellent opportunity to work out any last-minute concerns and move around to familiarize yourself with the setting for improved stage presence.

Listen to presenters ahead of you.

When you watch others present, you'll get a feel for the room's acoustics and lighting. You can also listen for any data that’s relevant to your presentation and revisit it during your presentation—this can make the presentation more interactive and engaging.

Use note cards.

Writing yourself a script could provide you with more comfort. To prevent sounding too robotic or disengaged, only include talking points in your note cards in case you get off track. Using note cards can help keep your presentation organized while sounding more authentic to your audience.

Learn to deliver clear and confident presentations with Dynamic Public Speaking from the University of Washington. Build confidence, develop new delivery techniques, and practice strategies for crafting compelling presentations for different purposes, occasions, and audiences.

Article sources

Forbes. “ New Survey: 70% Say Presentation Skills are Critical for Career Success , https://www.forbes.com/sites/carminegallo/2014/09/25/new-survey-70-percent-say-presentation-skills-critical-for-career-success/?sh=619f3ff78890.” Accessed December 7, 2022.

Beautiful.ai. “ 15 Presentation and Public Speaking Stats You Need to Know , https://www.beautiful.ai/blog/15-presentation-and-public-speaking-stats-you-need-to-know. Accessed December 7, 2022.

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What It Takes to Give a Great Presentation

  • Carmine Gallo

to make a presentation meaning

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

to make a presentation meaning

  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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How To Write A Presentation 101: A Step-by-Step Guide with Best Examples

How To Write A Presentation 101: A Step-by-Step Guide with Best Examples

Jane Ng • 02 Nov 2023 • 8 min read

Is it difficult to start of presentation? You’re standing before a room full of eager listeners, ready to share your knowledge and captivate their attention. But where do you begin? How do you structure your ideas and convey them effectively?

Take a deep breath, and fear not! In this article, we’ll provide a road map on how to write a presentation covering everything from crafting a script to creating an engaging introduction.

So, let’s dive in!

Table of Contents

What is a presentation , what should be in a powerful presentation.

  • How To Write A Presentation Script
  • How to Write A Presentation Introduction 

Key Takeaways

Tips for better presentation.

  • How to start a presentation
  • How to introduce yourself

Alternative Text

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

Presentations are all about connecting with your audience. 

Presenting is a fantastic way to share information, ideas, or arguments with your audience. Think of it as a structured approach to effectively convey your message. And you’ve got options such as slideshows, speeches, demos, videos, and even multimedia presentations!

The purpose of a presentation can vary depending on the situation and what the presenter wants to achieve. 

  • In the business world, presentations are commonly used to pitch proposals, share reports, or make sales pitches. 
  • In educational settings, presentations are a go-to for teaching or delivering engaging lectures. 
  • For conferences, seminars, and public events—presentations are perfect for dishing out information, inspiring folks, or even persuading the audience.

That sounds brilliant. But, how to write a presentation?

How To Write A Presentation

How To Write A Presentation? What should be in a powerful presentation? A great presentation encompasses several key elements to captivate your audience and effectively convey your message. Here’s what you should consider including in a winning presentation:

  • Clear and Engaging Introduction: Start your presentation with a bang! Hook your audience’s attention right from the beginning by using a captivating story, a surprising fact, a thought-provoking question, or a powerful quote. Clearly state the purpose of your presentation and establish a connection with your listeners.
  • Well-Structured Content: Organize your content logically and coherently. Divide your presentation into sections or main points and provide smooth transitions between them. Each section should flow seamlessly into the next, creating a cohesive narrative. Use clear headings and subheadings to guide your audience through the presentation.
  • Compelling Visuals: Incorporate visual aids, such as images, graphs, or videos, to enhance your presentation. Make sure your visuals are visually appealing, relevant, and easy to understand. Use a clean and uncluttered design with legible fonts and appropriate color schemes. 
  • Engaging Delivery: Pay attention to your delivery style and body language. You should maintain eye contact with your audience, use gestures to emphasize key points, and vary your tone of voice to keep the presentation dynamic. 
  • Clear and Memorable Conclusion: Leave your audience with a lasting impression by providing a strong closing statement, a call to action, or a thought-provoking question. Make sure your conclusion ties back to your introduction and reinforces the core message of your presentation.

to make a presentation meaning

How To Write A Presentation Script (With Examples)

To successfully convey your message to your audience, you must carefully craft and organize your presentation script. Here are steps on how to write a presentation script: 

1/ Understand Your Purpose and Audience:

  • Clarify the purpose of your presentation. Are you informing, persuading, or entertaining?
  • Identify your target audience and their knowledge level, interests, and expectations.
  • Define what presentation format you want to use

2/ Outline the Structure of Your Presentation:

Strong opening: .

Start with an engaging opening that grabs the audience’s attention and introduces your topic. Some types of openings you can use are: 

  • Start with a Thought-Provoking Question: “Have you ever…?”
  • Begin with a Surprising Fact or Statistic: “Did you know that….?”
  • Use a Powerful Quote: “As Maya Angelou once said,….”
  • Tell a Compelling Story : “Picture this: You’re standing at….”
  • Start with a Bold Statement: “In the fast-paced digital age….”

Main Points: 

Clearly state your main points or key ideas that you will discuss throughout the presentation.

  • Clearly State the Purpose and Main Points: Example: “In this presentation, we will delve into three key areas. First,… Next,… Finally,…. we’ll discuss….”
  • Provide Background and Context: Example: “Before we dive into the details, let’s understand the basics of…..”
  • Present Supporting Information and Examples: Example: “To illustrate…., let’s look at an example. In,…..”
  • Address Counterarguments or Potential Concerns: Example: “While…, we must also consider… .”
  • Recap Key Points and Transition to the Next Section: Example: “To summarize, we’ve… Now, let’s shift our focus to…”

Remember to organize your content logically and coherently, ensuring smooth transitions between sections.

Ending: 

You can conclude with a strong closing statement summarizing your main points and leaving a lasting impression. Example: “As we conclude our presentation, it’s clear that… By…., we can….”

3/ Craft Clear and Concise Sentences:

Once you’ve outlined your presentation, you need to edit your sentences. Use clear and straightforward language to ensure your message is easily understood.

Alternatively, you can break down complex ideas into simpler concepts and provide clear explanations or examples to aid comprehension.

4/ Use Visual Aids and Supporting Materials:

Use supporting materials such as statistics, research findings, or real-life examples to back up your points and make them more compelling. 

  • Example: “As you can see from this graph,… This demonstrates….”

5/ Include Engagement Techniques:

Incorporate interactive elements to engage your audience, such as Q&A sessions , conducting live polls , or encouraging participation.

6/ Rehearse and Revise:

  • Practice delivering your presentation script to familiarize yourself with the content and improve your delivery.
  • Revise and edit your script as needed, removing any unnecessary information or repetitions.

7/ Seek Feedback:

You can share your script or deliver a practice presentation to a trusted friend, colleague, or mentor to gather feedback on your script and make adjustments accordingly.

More on Script Presentation

to make a presentation meaning

How to Write A Presentation Introduction with Examples

How to write presentations that are engaging and visually appealing? Looking for introduction ideas for the presentation? As mentioned earlier, once you have completed your script, it’s crucial to focus on editing and refining the most critical element—the opening of your presentation – the section that determines whether you can captivate and retain your audience’s attention right from the start. 

Here is a guide on how to craft an opening that grabs your audience’s attention from the very first minute: 

1/ Start with a Hook

To begin, you can choose from five different openings mentioned in the script based on your desired purpose and content. Alternatively, you can opt for the approach that resonates with you the most, and instills your confidence. Remember, the key is to choose a starting point that aligns with your objectives and allows you to deliver your message effectively.

2/ Establish Relevance and Context:

Then you should establish the topic of your presentation and explain why it is important or relevant to your audience. Connect the topic to their interests, challenges, or aspirations to create a sense of relevance.

3/ State the Purpose

Clearly articulate the purpose or goal of your presentation. Let the audience know what they can expect to gain or achieve by listening to your presentation.

4/ Preview Your Main Points

Give a brief overview of the main points or sections you will cover in your presentation. It helps the audience understand the structure and flow of your presentation and creates anticipation.

5/ Establish Credibility

Share your expertise or credentials related to the topic to build trust with the audience, such as a brief personal story, relevant experience, or mentioning your professional background.

6/ Engage Emotionally

Connect emotional levels with your audience by appealing to their aspirations, fears, desires, or values. They help create a deeper connection and engagement from the very beginning.

Make sure your introduction is concise and to the point. Avoid unnecessary details or lengthy explanations. Aim for clarity and brevity to maintain the audience’s attention.

For example, Topic: Work-life balance

“Good morning, everyone! Can you imagine waking up each day feeling energized and ready to conquer both your personal and professional pursuits? Well, that’s exactly what we’ll explore today – the wonderful world of work-life balance. In a fast-paced society where work seems to consume every waking hour, it’s vital to find that spot where our careers and personal lives harmoniously coexist. Throughout this presentation, we’ll dive into practical strategies that help us achieve that coveted balance, boost productivity, and nurture our overall well-being. 

But before we dive in, let me share a bit about my journey. As a working professional and a passionate advocate for work-life balance, I have spent years researching and implementing strategies that have transformed my own life. I am excited to share my knowledge and experiences with all of you today, with the hope of inspiring positive change and creating a more fulfilling work-life balance for everyone in this room. So, let’s get started!”

Check out: How to Start a Presentation?

to make a presentation meaning

Whether you’re a seasoned speaker or new to the stage, understanding how to write a presentation that conveys your message effectively is a valuable skill. By following the steps in this guide, you can become a captivating presenter and make your mark in every presentation you deliver.

Additionally, AhaSlides can significantly enhance your presentation’s impact. With AhaSlides, you can use live polls, quizzes, and word cloud to turn your presentation into an engaging and interactive experience. Let’s take a moment to explore our vast template library !

Frequently Asked Questions

1/ how to write a presentation step by step .

You can refer to our step-by-step guide on How To Write A Presentation Script:

  • Understand Your Purpose and Audience
  • Outline the Structure of Your Presentation
  • Craft Clear and Concise Sentences
  • Use Visual Aids and Supporting Material
  • Include Engagement Techniques
  • Rehearse and Revise
  • Seek Feedback

2/ How do you start a presentation? 

You can start with an engaging opening that grabs the audience’s attention and introduces your topic. Consider using one of the following approaches:

3/ What are the five parts of a presentation?

When it comes to presentation writing, a typical presentation consists of the following five parts:

  • Introduction: Capturing the audience’s attention, introducing yourself, stating the purpose, and providing an overview.
  • Main Body: Presenting main points, evidence, examples, and arguments.
  • Visual Aids: Using visuals to enhance understanding and engage the audience.
  • Conclusion: Summarizing main points, restating key message, and leaving a memorable takeaway or call to action.
  • Q&A or Discussion: Optional part for addressing questions and encouraging audience participation.

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How to make a presentation: Tips + resources

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Meghan Ryan June 29, 2022

Making a presentation might seem like a daunting task, but when you have the right advice and resources at your fingertips, you can create a presentation that makes you feel confident in front of a crowd. At Prezi, we’ve worked with countless creators and presentation experts to create some of the best presentations out there. Here are our tips for how to make a presentation.

How to make a Prezi presentation

Let’s kick it off with our bread and butter: how to make a presentation on Prezi. You can make a stunning presentation using Prezi Present , a software that helps you create interactive presentations that pull your audience in and get them invested in what you have to say. Use Prezi’s unique zooming feature to add movement to your presentation. Prezi’s non-linear format allows you to jump between topics instead of flipping through slides, making your presentation feel more like a conversation than a one-way speech.

Getting started is easy. Watch this video to learn how to make a presentation with Prezi:

Discover more great resources for making a great presentation on Prezi:

  • Over 200 professionally-designed presentation templates catering to a good variety of use cases, roles, and design preferences. Find a template that suits your topic and helps structure your presentation in an engaging way, including several specifically made for online video meetings.
  • Presentation examples curated by Prezi’s editors. Prezi works with keynote speakers, influencers, and content creators to make some of the most memorable presentations out there. View our favorites here to find inspiration, or you can reuse any presentation with a green symbol by adding your own content and making it your own.

6 tips for how to make a presentation

Learning how to create a presentation doesn’t happen overnight, but even the best presenters are constantly practicing and improving their craft. Read to see how you can make a good presentation with these 6 tips.

Structure your presentation so that it’s easy to follow

If you’ve attended a presentation and left feeling inspired or informed, it’s probably because the presenter did a good job structuring their presentation so that you could follow along and understand key take-aways. There’s research to back this. Studies show that audiences retain structured information 40% more accurately than unstructured information.

On top of that, structuring your presentation allows you to organize your thoughts and plan what you’re going to say, helping you feel more confident going into your presentation.

To structure your presentation, you need to first choose the purpose of it. Presentations typically fall into four main types: persuasive, informative, motivational, and instructive. Consider what you want your audience to do when you finish your presentation and structure your presentation around that.

Next, start writing the content of your presentation. We recommend using the same narrative framework as a story (a beginning, middle, and end). The storytelling framework allows you to set up conflict that needs to be resolved and show what could be. This is a particularly good framework for persuasive presentations, but it also creates a compelling narrative for any other type of presentation. Here’s how writer, speaker, and CEO Nancy Duarte charts out the storytelling framework :

Here’s how to think about each part of the story:

  • Beginning – Describe the status quo and what the audience is used to (they might be nodding their heads in recognition of what you’re saying). Once you’ve set that baseline, introduce your vision of what could be. The rest of your presentation will bridge the gap between what is and what could be.
  • Middle – Keep describing the differences between what is and what could be. As the audience learns more about your ideas, they will sound more alluring.
  • End – Describe how much better the world will be with your new ideas and provide a call to action. Your ideas shouldn’t just benefit you, they should meet the needs of your audience, as well.

Remember to speak your audience’s language. That means understanding their knowledge base and point of view, and meeting them at their level. For instance, in a data-driven report, don’t include a lot of technical jargon if you’re presenting to people new to the field or from a different department.

To learn more on this topic, read our guide on storytelling in your presentations .

Do your research

The best way to feel confident going into your presentation is to know your topic inside and out. When you’ve taken the time to understand your topic fully, it’ll be easier for you to answer questions on the fly and get yourself back on track if you forget what you were going to say. It also allows you to provide bonus information if you end up having extra time at the end of your presentation.

The best way to do your research is to read up on information on the internet and at the library, or by reaching out to experts to weigh in (this would be a great way to pull quotes or sound bites).

If you’re an expert in your field, that’s perfect. Review your findings and pull from your past experiences to build a rich, information-dense story for your audience. Don’t just wing it, even if you know the topic well. You want the audience to walk away with a clear message, and that takes focus.

Pro tip: get in touch with your audience ahead of time and ask them what they want to see in your presentation. Researching topics that they’re interested in is how to make a presentation that clicks and keeps them hooked. 

Design your presentation

The easiest way to watch your audience’s eyes glaze over is to feature heavy blocks of text in your presentation. It doesn’t matter if the information you’re presenting is all important, you don’t want to overload your audience with too much visual stimuli.

Presentation design is one of the most important parts of making a presentation that keeps your audience engaged and interested in your topic.

  • Limit the amount of text on each slide to only the essentials. If you’re worried you might forget something important, just use presenter notes that only you can see. More on these later in the article.
  • White space is your friend. Don’t cramp content.
  • It’s best to stick to just one thought per slide.
  • Use images and a lot of them. Images grab people’s attention and are infused with more emotional meaning than text alone. Make sure your presentation images support your message and don’t seem out of place.
  • Don’t use more than three types of fonts. Find the best fonts for presentations in our guide here.
  • Visually highlight important information by bolding it, making it larger, or by using a different color.
  • Keep the background the same or similar throughout your whole presentation. Prezi’s presentation templates make this easy, as they’re already styled with consistency.
  • Add movement to grab attention.

Remember to keep the medium of your presentation in mind. If you’re presenting online, use a video presentation tool like Prezi Video that optimizes your presentation to the virtual format and allows you to share the screen with your content.

Grab your audience’s attention right at the start

First impressions matter, and in an era when there are so many distractions right at your fingertips, it couldn’t be more important to get your audience’s attention quickly to get them interested in what you have to say and hooked for the rest of the presentation.

The opening of your presentation is when your audience forms their impression of you. Telling a bad joke or a long, rambling story is an easy way to lose their interest and see their focus fade away – and you might not be able to get it back.

How to make a presentation interesting starts with an attention-grabbing hook. Here are a few ideas you can try:

  • Share a shocking statistic
  • Ask a rhetorical question
  • Begin with a problem statement
  • Show an eye-catching visual
  • Tell a story

For a great example on starting your presentation with a story, watch this video by Elena Valentine , speaker and CEO of Skill Scout. She kicks her video presentation off with a compelling story. You’ll want to watch till the end, not just because she has you hooked, but because she shares tips for grabbing and maintaining audience attention throughout the presentation.

End on the emotional value for the audience

There’s no question that starting your presentation off with a hook is essential in getting your audience interested, but ending it with a strong conclusion is how you can ensure your message remains with them long after you’ve finished speaking.

Think back to the original goal of your presentation – what do you want your audience to do now that they’ve heard your piece? This is when you want your audience to have a clear understanding of what to do and how to feel.

Try these ideas to end your presentation on a strong, memorable note.

  • Tell a compelling story
  • Provide a call to action with clear next steps
  • Reiterate your opening message
  • Ask a question
  • End with exactly three points – the rule of three is a pattern that makes things easy for people to follow and remember

Use presenter notes

A person can only absorb a certain amount of information at a time, so adding too much text to your presentation can be overwhelming for your audience (and is just bad design). Make sure to include the most essential pieces of information as text in your presentation. For everything else, use notes that only you can see.

Presenter notes help you to keep track of information and reference key points throughout your presentation. Having these available allow you to provide a more well-rounded experience for your audience, giving them the opportunity to absorb the essential information in your content and listen to you for more context. Presenter notes also act as a cheat sheet, should your audience ask questions or probe for more data.

You should practice delivering your presentation before the big day. Make sure you practice with your presenter notes to get the hang of referencing them without reading them verbatim. You don’t want your eyes to be focused too much on your notes and not on your audience.

You can access presenter notes on our presentation software Prezi Present and our video presentation software Prezi Video . Read our guide on using presenter notes to learn more. Note: presenter notes are available to users on Prezi Plus plans, so please contact us if you’d like to learn more about this feature.

How to make a video presentation

Even as people are returning to the office and working in person, there are going to be a fair number of virtual meetings on your calendar. Hybrid office workers and in-office employees have to meet with people working remotely. That means that it’s good for you to brush up on your online presentation skills.

Many of the tips that we’ve covered in this article are going to help you present in an online video setting, but there are a few nuances to get used to. Consider the following:

  • Your background and home office setup
  • How your voice sounds on a computer or home microphone
  • How you’ll record and share your presentation
  • Your audience’s mood and attention span in a remote setting

Get everything you need to succeed in a virtual setting with our guide to how to make a video presentation .

There are so many ways you can make a presentation interesting for your audience and leave them feeling inspired and informed. Contact us to learn more about the presentation and collaboration solutions that Prezi can provide your business.

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Business Jargons

A Business Encyclopedia

Presentation

Definition : A presentation is a form of communication in which the speaker conveys information to the audience. In an organization presentations are used in various scenarios like talking to a group, addressing a meeting, demonstrating or introducing a new product, or briefing a team. It involves presenting a particular subject or issue or new ideas/thoughts to a group of people.

It is considered as the most effective form of communication because of two main reasons:

  • Use of non-verbal cues.
  • Facilitates instant feedback.

presentation

Business Presentations are a tool to influence people toward an intended thought or action.

Parts of Presentation

structure-of-presentation

  • Introduction : It is meant to make the listeners ready to receive the message and draw their interest. For that, the speaker can narrate some story or a humorous piece of joke, an interesting fact, a question, stating a problem, and so forth. They can also use some surprising statistics.
  • Body : It is the essence of the presentation. It requires the sequencing of facts in a logical order. This is the part where the speaker explains the topic and relevant information. It has to be critically arranged, as the audience must be able to grasp what the speaker presents.
  • Conclusion : It needs to be short and precise. It should sum up or outline the key points that you have presented. It could also contain what the audience should have gained out of the presentation.

Purpose of Presentation

  • To inform : Organizations can use presentations to inform the audience about new schemes, products or proposals. The aim is to inform the new entrant about the policies and procedures of the organization.
  • To persuade : Presentations are also given to persuade the audience to take the intended action.
  • To build goodwill : They can also help in building a good reputation

Factors Affecting Presentation

factors-affecting-presentation

Audience Analysis

Communication environment, personal appearance, use of visuals, opening and closing presentation, organization of presentation, language and words, voice quality, body language, answering questions, a word from business jargons.

Presentation is a mode of conveying information to a selected group of people live. An ideal presentation is one that identifies and matches the needs, interests and understanding level of the audience. It also represents the facts, and figures in the form of tables, charts, and graphs and uses multiple colours.

Related terms:

  • Verbal Communication
  • Visual Communication
  • Non-Verbal Communication
  • Communication
  • 7 C’s of Communication

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How to Give a Persuasive Presentation [+ Examples]

Caroline Forsey

Published: December 29, 2020

A presentation aimed at persuading an audience to take a specific action can be the most difficult type to deliver, even if you’re not shy of public speaking.

to make a presentation meaning

Creating a presentation that effectively achieves your objective requires time, lots of practice, and most importantly, a focused message.

With the right approach, you can create a presentation that leaves a skeptical audience enthusiastic to get on board with your project.

In this post, we'll cover the basics of building a persuasive presentation. Let's dive in.

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

What is a persuasive presentation?

In its most basic form, a persuasive presentation features a speaker who tries to influence an audience to accept certain positions and engage in actions in support of them. A good persuasive presentation uses a mixture of facts, logic, and empathy to help an audience see an issue from a perspective they previously discounted or hadn’t considered.

How to Plan a Persuasive Presentation

Want to make a persuasive presentation that connects with your audience? Follow these steps to win friends and influence people within your audience.

1. Decide on a single ask.

The key to convincing your audience is to first identify the singular point you want to make. A good persuasive presentation will focus on one specific and easy-to-understand proposition. Even if that point is part of a broader initiative, it ideally needs to be presented as something your audience can say "yes" or "no" to easily.

A message that isn’t well-defined or which covers too much can cause the audience to lose interest or reject it outright. A more focused topic can also help your delivery sound more confident, which (for better or worse) is an important factor in convincing people.

2. Focus on fewer (but more relevant ) facts.

Remember: You are (in the vast majority of cases) not the target audience for your presentation. To make your presentation a success, you’ll need to know who your audience is so you can shape your message to resonate with them.

When crafting your messaging, put yourself in your audience's headspace and attempt to deeply understand their position, needs, and concerns. Focus on arguments and facts that speak specifically to your audience's unique position.

As we wrote in our post on How to Present a Compelling Argument When You're Not Naturally Persuasive , "just because a fact technically lends support to your claim doesn't mean it will sway your audience. The best evidence needs to not only support your claim but also have a connection to your audience."

What are the target audience's pain points that you can use to make a connection between their needs and your goals? Focus on those aspects, and cut any excess information. Fewer relevant facts are always more impactful than an abundance of unfocused pieces of evidence.

3. Build a narrative around your evidence.

If you want to persuade someone of something, it’s not enough to win their brain -- you need their heart in it, too. Try to make an emotional connection with your audience throughout your presentation to better sell them on the facts you’re presenting. Your audience is human, after all, so some emotional tug will go a long way to shaking up how they view the issue you’re talking about. A little bit of emotion could be just what your audience needs to make your facts “click.”

The easiest way to incorporate an emotional pull into your presentation is through the use of narrative elements. As we wrote in our guide to crafting pitch decks , "When our brains are given a story instead of a list of information, things change -- big time. Stories engage more parts of our brains, including our sensory cortex, which is responsible for processing visual, auditory, and tactile stimuli. If you want to keep people engaged during a presentation, tell them a story."

4. Confidence matters.

Practice makes perfect (it's a cliche because it's true, sorry!), and this is especially true for presentation delivery. Rehearse your presentation several times before you give it to your audience so you can develop a natural flow and move from each section without stopping.

Remember, you're not giving a speech here, so you don't want your delivery to come across like you're reading fully off of cue cards. Use tools like notes and cue cards as ways to keep you on track, not as scripts.

Finally, if you can, try to practice your presentation in front of another human. Getting a trusted co-worker to give you feedback in advance can help strengthen your delivery and identify areas you might need to change or bulk up.

5. Prepare for common objections.

The last thing you want to say when someone in your audience expresses a concern or an outright objection during your presentation's question section is “umm, let me get back to you on that.”

Carefully research the subject of your presentation to make the best case possible for it -- but also prepare in advance for common objections or questions you know your stakeholders are going to ask. The stronger your command of the facts -- and the more prepared you are to proactively address concerns -- the more convincing your presentation will be. When you appear confident fielding any rebuttals during a question and answer session after your presentation, it can go a long way towards making your case seem more convincing.

Persuasive Presentation Outline

Like any writing project, you’ll want to create an outline for your presentation, which can act as both a prompt and a framework. With an outline, you’ll have an easier time organizing your thoughts and creating the actual content you will present. While you can adjust the outline to your needs, your presentation will most likely follow this basic framework.

I. Introduction

Every persuasive presentation needs an introduction that gets the listener’s attention, identifies a problem, and relates it to them.

  • The Hook: Just like a catchy song, your presentation needs a good hook to draw the listener in. Think of an unusual fact, anecdote, or framing that can grab the listener’s attention. Choose something that also establishes your credibility on the issue.
  • The Tie: Tie your hook back to your audience to garner buy-in from your audience, as this issue impacts them personally.
  • The Thesis: This is where you state the position to which you are trying to persuade your audience and forms the focal point for your presentation.

II. The Body

The body forms the bulk of your presentation and can be roughly divided into two parts. In the first half, you will build your case, and in the second you will address potential rebuttals.

  • Your Case: This is where you will present supporting points for your argument and the evidence you’ve gathered through research. This will likely have several different subsections in which you present the relevant evidence for each supporting point.
  • Rebuttals: Consider potential rebuttals to your case and address them individually with supporting evidence for your counterarguments.
  • Benefits: Outline the benefits of the audience adopting your position. Use smooth, conversational transitions to get to these.
  • Drawbacks: Outline what drawbacks of the audience rejecting your position. Be sure to remain conversational and avoid alarmism.

III. Conclusion

In your conclusion, you will wrap up your argument, summarize your key points, and relate them back to the decisions your audience makes.

  • Transition: Write a transition that emphasizes the key point you are trying to make.
  • Summary: Summarize your arguments, their benefits, and the key pieces of evidence supporting your position.
  • Tie-back: Tie back your summary to the actions of your audience and how their decisions will impact the subject of your presentation.
  • Final word: Try to end on a last emotional thought that can inspire your audience to adopt your position and act in support of it.

IV. Citations

Include a section at the end of your presentation with citations for your sources. This will make independent fact-checking easier for your audience and will make your overall presentation more persuasive.

Persuasive Presentation Examples

Check out some of these examples of persuasive presentations to get inspiration for your own. Seeing how someone else made their presentation could help you create one that strikes home with your audience. While the structure of your presentation is entirely up to you, here are some outlines that are typically used for different subjects.

Introducing a Concept

One common type of persuasive presentation is one that introduces a new concept to an audience and tries to get them to accept it. This presentation introduces audience members to the dangers of secondhand smoke and encourages them to take steps to avoid it. Persuasive presentations can also be a good format to introduce marco issues, such as this presentation on the benefits of renewable energy .

Changing Personal Habits

Want to change the personal habits of your audience? Check out this presentation on how to adopt healthy eating habits . Or this presentation which encourages the audience to get more exercise in their daily lives.

Making a Commitment to an Action

Is your goal to get your audience to commit to a specific action? This presentation encouraging audience memes to become organ donors could provide inspiration. Trying to make a big sale? Check out this presentation outline that can encourage someone to buy a home .

Remember: You Can Do This

Anyone can craft a persuasive presentation once they know the basic framework for creating one. Once you get the process down, you’ll be in a better position to bring in sales, attract donors or funding, and even advance your career. The skills you learn can also benefit you in other areas of your personal and professional life as you know how to make a case and influence people toward it.

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15 Effective Visual Presentation Tips To Wow Your Audience

By Krystle Wong , Sep 28, 2023

Visual Presentation Tips

So, you’re gearing up for that big presentation and you want it to be more than just another snooze-fest with slides. You want it to be engaging, memorable and downright impressive. 

Well, you’ve come to the right place — I’ve got some slick tips on how to create a visual presentation that’ll take your presentation game up a notch. 

Packed with presentation templates that are easily customizable, keep reading this blog post to learn the secret sauce behind crafting presentations that captivate, inform and remain etched in the memory of your audience.

Click to jump ahead:

What is a visual presentation & why is it important?

15 effective tips to make your visual presentations more engaging, 6 major types of visual presentation you should know , what are some common mistakes to avoid in visual presentations, visual presentation faqs, 5 steps to create a visual presentation with venngage.

A visual presentation is a communication method that utilizes visual elements such as images, graphics, charts, slides and other visual aids to convey information, ideas or messages to an audience. 

Visual presentations aim to enhance comprehension engagement and the overall impact of the message through the strategic use of visuals. People remember what they see, making your point last longer in their heads. 

Without further ado, let’s jump right into some great visual presentation examples that would do a great job in keeping your audience interested and getting your point across.

In today’s fast-paced world, where information is constantly bombarding our senses, creating engaging visual presentations has never been more crucial. To help you design a presentation that’ll leave a lasting impression, I’ve compiled these examples of visual presentations that will elevate your game.

1. Use the rule of thirds for layout

Ever heard of the rule of thirds? It’s a presentation layout trick that can instantly up your slide game. Imagine dividing your slide into a 3×3 grid and then placing your text and visuals at the intersection points or along the lines. This simple tweak creates a balanced and seriously pleasing layout that’ll draw everyone’s eyes.

2. Get creative with visual metaphors

Got a complex idea to explain? Skip the jargon and use visual metaphors. Throw in images that symbolize your point – for example, using a road map to show your journey towards a goal or using metaphors to represent answer choices or progress indicators in an interactive quiz or poll.

3. Visualize your data with charts and graphs

The right data visualization tools not only make content more appealing but also aid comprehension and retention. Choosing the right visual presentation for your data is all about finding a good match. 

For ordinal data, where things have a clear order, consider using ordered bar charts or dot plots. When it comes to nominal data, where categories are on an equal footing, stick with the classics like bar charts, pie charts or simple frequency tables. And for interval-ratio data, where there’s a meaningful order, go for histograms, line graphs, scatterplots or box plots to help your data shine.

In an increasingly visual world, effective visual communication is a valuable skill for conveying messages. Here’s a guide on how to use visual communication to engage your audience while avoiding information overload.

to make a presentation meaning

4. Employ the power of contrast

Want your important stuff to pop? That’s where contrast comes in. Mix things up with contrasting colors, fonts or shapes. It’s like highlighting your key points with a neon marker – an instant attention grabber.

5. Tell a visual story

Structure your slides like a storybook and create a visual narrative by arranging your slides in a way that tells a story. Each slide should flow into the next, creating a visual narrative that keeps your audience hooked till the very end.

Icons and images are essential for adding visual appeal and clarity to your presentation. Venngage provides a vast library of icons and images, allowing you to choose visuals that resonate with your audience and complement your message. 

to make a presentation meaning

6. Show the “before and after” magic

Want to drive home the impact of your message or solution? Whip out the “before and after” technique. Show the current state (before) and the desired state (after) in a visual way. It’s like showing a makeover transformation, but for your ideas.

7. Add fun with visual quizzes and polls

To break the monotony and see if your audience is still with you, throw in some quick quizzes or polls. It’s like a mini-game break in your presentation — your audience gets involved and it makes your presentation way more dynamic and memorable.

8. End with a powerful visual punch

Your presentation closing should be a showstopper. Think a stunning clip art that wraps up your message with a visual bow, a killer quote that lingers in minds or a call to action that gets hearts racing.

to make a presentation meaning

9. Engage with storytelling through data

Use storytelling magic to bring your data to life. Don’t just throw numbers at your audience—explain what they mean, why they matter and add a bit of human touch. Turn those stats into relatable tales and watch your audience’s eyes light up with understanding.

to make a presentation meaning

10. Use visuals wisely

Your visuals are the secret sauce of a great presentation. Cherry-pick high-quality images, graphics, charts and videos that not only look good but also align with your message’s vibe. Each visual should have a purpose – they’re not just there for decoration. 

11. Utilize visual hierarchy

Employ design principles like contrast, alignment and proximity to make your key info stand out. Play around with fonts, colors and placement to make sure your audience can’t miss the important stuff.

12. Engage with multimedia

Static slides are so last year. Give your presentation some sizzle by tossing in multimedia elements. Think short video clips, animations, or a touch of sound when it makes sense, including an animated logo . But remember, these are sidekicks, not the main act, so use them smartly.

13. Interact with your audience

Turn your presentation into a two-way street. Start your presentation by encouraging your audience to join in with thought-provoking questions, quick polls or using interactive tools. Get them chatting and watch your presentation come alive.

to make a presentation meaning

When it comes to delivering a group presentation, it’s important to have everyone on the team on the same page. Venngage’s real-time collaboration tools enable you and your team to work together seamlessly, regardless of geographical locations. Collaborators can provide input, make edits and offer suggestions in real time. 

14. Incorporate stories and examples

Weave in relatable stories, personal anecdotes or real-life examples to illustrate your points. It’s like adding a dash of spice to your content – it becomes more memorable and relatable.

15. Nail that delivery

Don’t just stand there and recite facts like a robot — be a confident and engaging presenter. Lock eyes with your audience, mix up your tone and pace and use some gestures to drive your points home. Practice and brush up your presentation skills until you’ve got it down pat for a persuasive presentation that flows like a pro.

Venngage offers a wide selection of professionally designed presentation templates, each tailored for different purposes and styles. By choosing a template that aligns with your content and goals, you can create a visually cohesive and polished presentation that captivates your audience.

Looking for more presentation ideas ? Why not try using a presentation software that will take your presentations to the next level with a combination of user-friendly interfaces, stunning visuals, collaboration features and innovative functionalities that will take your presentations to the next level. 

Visual presentations come in various formats, each uniquely suited to convey information and engage audiences effectively. Here are six major types of visual presentations that you should be familiar with:

1. Slideshows or PowerPoint presentations

Slideshows are one of the most common forms of visual presentations. They typically consist of a series of slides containing text, images, charts, graphs and other visual elements. Slideshows are used for various purposes, including business presentations, educational lectures and conference talks.

to make a presentation meaning

2. Infographics

Infographics are visual representations of information, data or knowledge. They combine text, images and graphics to convey complex concepts or data in a concise and visually appealing manner. Infographics are often used in marketing, reporting and educational materials.

Don’t worry, they are also super easy to create thanks to Venngage’s fully customizable infographics templates that are professionally designed to bring your information to life. Be sure to try it out for your next visual presentation!

to make a presentation meaning

3. Video presentation

Videos are your dynamic storytellers. Whether it’s pre-recorded or happening in real-time, videos are the showstoppers. You can have interviews, demos, animations or even your own mini-documentary. Video presentations are highly engaging and can be shared in both in-person and virtual presentations .

4. Charts and graphs

Charts and graphs are visual representations of data that make it easier to understand and analyze numerical information. Common types include bar charts, line graphs, pie charts and scatterplots. They are commonly used in scientific research, business reports and academic presentations.

Effective data visualizations are crucial for simplifying complex information and Venngage has got you covered. Venngage’s tools enable you to create engaging charts, graphs,and infographics that enhance audience understanding and retention, leaving a lasting impression in your presentation.

to make a presentation meaning

5. Interactive presentations

Interactive presentations involve audience participation and engagement. These can include interactive polls, quizzes, games and multimedia elements that allow the audience to actively participate in the presentation. Interactive presentations are often used in workshops, training sessions and webinars.

Venngage’s interactive presentation tools enable you to create immersive experiences that leave a lasting impact and enhance audience retention. By incorporating features like clickable elements, quizzes and embedded multimedia, you can captivate your audience’s attention and encourage active participation.

6. Poster presentations

Poster presentations are the stars of the academic and research scene. They consist of a large poster that includes text, images and graphics to communicate research findings or project details and are usually used at conferences and exhibitions. For more poster ideas, browse through Venngage’s gallery of poster templates to inspire your next presentation.

to make a presentation meaning

Different visual presentations aside, different presentation methods also serve a unique purpose, tailored to specific objectives and audiences. Find out which type of presentation works best for the message you are sending across to better capture attention, maintain interest and leave a lasting impression. 

To make a good presentation , it’s crucial to be aware of common mistakes and how to avoid them. Without further ado, let’s explore some of these pitfalls along with valuable insights on how to sidestep them.

Overloading slides with text

Text heavy slides can be like trying to swallow a whole sandwich in one bite – overwhelming and unappetizing. Instead, opt for concise sentences and bullet points to keep your slides simple. Visuals can help convey your message in a more engaging way.

Using low-quality visuals

Grainy images and pixelated charts are the equivalent of a scratchy vinyl record at a DJ party. High-resolution visuals are your ticket to professionalism. Ensure that the images, charts and graphics you use are clear, relevant and sharp.

Choosing the right visuals for presentations is important. To find great visuals for your visual presentation, Browse Venngage’s extensive library of high-quality stock photos. These images can help you convey your message effectively, evoke emotions and create a visually pleasing narrative. 

Ignoring design consistency

Imagine a book with every chapter in a different font and color – it’s a visual mess. Consistency in fonts, colors and formatting throughout your presentation is key to a polished and professional look.

Reading directly from slides

Reading your slides word-for-word is like inviting your audience to a one-person audiobook session. Slides should complement your speech, not replace it. Use them as visual aids, offering key points and visuals to support your narrative.

Lack of visual hierarchy

Neglecting visual hierarchy is like trying to find Waldo in a crowd of clones. Use size, color and positioning to emphasize what’s most important. Guide your audience’s attention to key points so they don’t miss the forest for the trees.

Ignoring accessibility

Accessibility isn’t an option these days; it’s a must. Forgetting alt text for images, color contrast and closed captions for videos can exclude individuals with disabilities from understanding your presentation. 

Relying too heavily on animation

While animations can add pizzazz and draw attention, overdoing it can overshadow your message. Use animations sparingly and with purpose to enhance, not detract from your content.

Using jargon and complex language

Keep it simple. Use plain language and explain terms when needed. You want your message to resonate, not leave people scratching their heads.

Not testing interactive elements

Interactive elements can be the life of your whole presentation, but not testing them beforehand is like jumping into a pool without checking if there’s water. Ensure that all interactive features, from live polls to multimedia content, work seamlessly. A smooth experience keeps your audience engaged and avoids those awkward technical hiccups.

Presenting complex data and information in a clear and visually appealing way has never been easier with Venngage. Build professional-looking designs with our free visual chart slide templates for your next presentation.

What software or tools can I use to create visual presentations?

You can use various software and tools to create visual presentations, including Microsoft PowerPoint, Google Slides, Adobe Illustrator, Canva, Prezi and Venngage, among others.

What is the difference between a visual presentation and a written report?

The main difference between a visual presentation and a written report is the medium of communication. Visual presentations rely on visuals, such as slides, charts and images to convey information quickly, while written reports use text to provide detailed information in a linear format.

How do I effectively communicate data through visual presentations?

To effectively communicate data through visual presentations, simplify complex data into easily digestible charts and graphs, use clear labels and titles and ensure that your visuals support the key messages you want to convey.

Are there any accessibility considerations for visual presentations?

Accessibility considerations for visual presentations include providing alt text for images, ensuring good color contrast, using readable fonts and providing transcripts or captions for multimedia content to make the presentation inclusive.

Most design tools today make accessibility hard but Venngage’s Accessibility Design Tool comes with accessibility features baked in, including accessible-friendly and inclusive icons.

How do I choose the right visuals for my presentation?

Choose visuals that align with your content and message. Use charts for data, images for illustrating concepts, icons for emphasis and color to evoke emotions or convey themes.

What is the role of storytelling in visual presentations?

Storytelling plays a crucial role in visual presentations by providing a narrative structure that engages the audience, helps them relate to the content and makes the information more memorable.

How can I adapt my visual presentations for online or virtual audiences?

To adapt visual presentations for online or virtual audiences, focus on concise content, use engaging visuals, ensure clear audio, encourage audience interaction through chat or polls and rehearse for a smooth online delivery.

What is the role of data visualization in visual presentations?

Data visualization in visual presentations simplifies complex data by using charts, graphs and diagrams, making it easier for the audience to understand and interpret information.

How do I choose the right color scheme and fonts for my visual presentation?

Choose a color scheme that aligns with your content and brand and select fonts that are readable and appropriate for the message you want to convey.

How can I measure the effectiveness of my visual presentation?

Measure the effectiveness of your visual presentation by collecting feedback from the audience, tracking engagement metrics (e.g., click-through rates for online presentations) and evaluating whether the presentation achieved its intended objectives.

Ultimately, creating a memorable visual presentation isn’t just about throwing together pretty slides. It’s about mastering the art of making your message stick, captivating your audience and leaving a mark.

Lucky for you, Venngage simplifies the process of creating great presentations, empowering you to concentrate on delivering a compelling message. Follow the 5 simple steps below to make your entire presentation visually appealing and impactful:

1. Sign up and log In: Log in to your Venngage account or sign up for free and gain access to Venngage’s templates and design tools.

2. Choose a template: Browse through Venngage’s presentation template library and select one that best suits your presentation’s purpose and style. Venngage offers a variety of pre-designed templates for different types of visual presentations, including infographics, reports, posters and more.

3. Edit and customize your template: Replace the placeholder text, image and graphics with your own content and customize the colors, fonts and visual elements to align with your presentation’s theme or your organization’s branding.

4. Add visual elements: Venngage offers a wide range of visual elements, such as icons, illustrations, charts, graphs and images, that you can easily add to your presentation with the user-friendly drag-and-drop editor.

5. Save and export your presentation: Export your presentation in a format that suits your needs and then share it with your audience via email, social media or by embedding it on your website or blog.

So, as you gear up for your next presentation, whether it’s for business, education or pure creative expression, don’t forget to keep these visual presentation ideas in your back pocket.

Feel free to experiment and fine-tune your approach and let your passion and expertise shine through in your presentation. With practice, you’ll not only build presentations but also leave a lasting impact on your audience – one slide at a time.

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make/give/do a presentation

  • Thread starter Cecilio
  • Start date Oct 18, 2006

Cecilio

Senior Member

  • Oct 18, 2006

Hello. One question: What verbs can I use with "presentation"? "Make" and "give" are ok, but is it possible to say "do a presentation"? Would it sound too strange?  

Hi Deliver is used a lot. Provide Perform (if you're pretty enthusiastic about your subject) Make wouldn't be used. Give however is used a lot. Do would be used - but only informally. Cheers Neal Mc  

"Prepare and give a presentation" is all I hear.  

In all the reference material that I'm using it seems that "make" is the most usual verb for "presentation". Is this maybe the American usage?  

panjandrum

What kind of presentation are you talking about? If this is the presentation of a gift to someone in a formal context then I would expect make . If this is a powerpoint presentation of information to an audience, I would expect give .  

panjandrum said: What kind of presentation are you talking about? If this is the presentation of a gift to someone in a formal context then I would expect make . If this is a powerpoint presentation of information to an audience, I would expect give . Click to expand...

aqueoushumour

I would say either give a presentation or do a presentation although the latter is more informal. I've got to do a presentation. Using 'give' is better english but the use of 'do' is fine.  

  • Oct 19, 2006

Thank you all for your help!  

sweet caramels

  • Mar 18, 2011

Make a presenation or give a presentation. Both are correct but I'm just wondering which one you say. I say to give a presentation  

envie de voyager

I agree with you that give sounds better, but I would not correct someone who said make . To me, make a presentation sounds like what you would do to prepare the presentation. Then you would give the presentation .  

By "give a presentation" I assume you mean give an expose (possibly using Powerpoint or something similar). If you were presenting somebody with a gold watch upon his retirement, you would say "make a presentation".  

post mod (English Only / Latin)

  • Mar 19, 2011
Cagey said: Yes, I suspect most of us feel we know which meaning of presentation you have in mind. However, it would be good for you to say which you mean, so we can be certain. Click to expand...
  • Feb 7, 2012
NealMc said: Hi Deliver is used a lot. Provide Perform (if you're pretty enthusiastic about your subject) Make wouldn't be used. Give however is used a lot. Do would be used - but only informally. Cheers Neal Mc Click to expand...
  • Feb 14, 2012
Cecilio said: When I asked the question (for than 4 and a half years ago!), I had in mind a presentation with the meaning of a lecture, or a public talk on a subject. Click to expand...

Lib' et Lule

Lib' et Lule

  • Nov 15, 2016

To be honest I'm a bit confused, I thought we could say "to make a presentation" when we talk about Powerpoint presentations and that kind of things. Look here: How to make presentations , it comes from a British university and the title on the tab says "how to make presentations"...and they're not talking about gifts. Any thoughts?  

Keith Bradford

Keith Bradford

...And the first sentence of the article reads: As part of an extended interview/selection centre you may be asked to give a short presentation . Both are possible; give is better for all the reasons stated above.  

  • Nov 6, 2017

My understanding is that "make a presentation" refers to "creating" a presentation (although we wouldn´t use the word "create") and that "give a presentation" refers to the actual talking.  

Gisellee

  • Sep 21, 2020
Keith Bradford said: ...And the first sentence of the article reads: As part of an extended interview/selection centre you may be asked to give a short presentation . Both are possible; give is better for all the reasons stated above. Click to expand...

Aguas Claras

Aguas Claras

  • Jan 11, 2024
Emy_nasser said: Is there a difference between give presentation and give 'a' presentation? I mean with the article and without it... Click to expand...

Emy_nasser

Aguas Claras said: I can't think of any examples where you wouldn't use the article. Click to expand...
Emy_nasser said: I tried searching for it in dictionaries and all i found was it with the article. However, i saw some people writing it without the article and some were speaking without using it too. So i wanted to make sure... is it correct to write it without the article? Click to expand...
Aguas Claras said: Can you give a couple of examples where the article is not used? I would say it is wrong not to use it, but I may be missing something. Click to expand...

Roxxxannne

Were the people who said "make presentation" native English speakers?  

Emy_nasser said: Give Presentation synonyms - 186 Words and Phrases for Give Presentation Here is a website i was just reading and its title says: " Give Presentation synonyms" Click to expand...
Aguas Claras said: That looks as if they've just abbreviated it. Have you got any examples of full sentences where the article is omitted? Obviously, you can use it without an article in the plural: "The human resources department gave presentations on a variety of subjects". But, if it's singular, it needs an article: "The human resources department gave a presentation on the code of ethics". Click to expand...
Emy_nasser said: Yes, it's obvious thay we remove the article in the plural form. But here is an example i found: "I feel you should give presentation on soft skills". And i found it here👉 On which topic should I give presentation in communication skill class? So, it's like i thought, right? That it's wrong to write it without the article in the singular form. I guess people right it like that like... in an informal way? But looks like it's grammatically incorrect🤷‍♀️ Click to expand...

Myridon

Emy_nasser said: And i found it here👉 On which topic should I give presentation in communication skill class? Click to expand...
  • Jan 12, 2024
Myridon said: I suspect that Ashu Kaul (the author of that post) is not a native speaker of English. In another of her posts, she suggests buying a weighing machine to an overweight person. We generally call that a scale in English. Click to expand...
Aguas Claras said: Just looked him up in Google. He's Indian so would speak Indian English, which differs from AE and BE. Click to expand...

to make a presentation meaning

Myridon said: View attachment 91352 Click to expand...

Così fan tutte

  • Jan 20, 2024
Cecilio said: Hello. One question: What verbs can I use with "presentation"? "Make" and "give" are ok, but is it possible to say "do a presentation"? Would it sound too strange? Click to expand...

to make a presentation meaning

How to present a presentation: 8 strategies to wow a crowd

how to present a presentation

If you’re nervous and panicking because you don’t know how to present a presentation, you’ve come to the right place.

Giving a project presentation in front of your peers or colleagues can indeed be a nerve-wracking experience.

Sweating palms and the fear of freezing or forgetting what to say are common things many feel right before a presentation.

You’re not alone in this. Researchers found that public speaking anxiety and the fear of speaking in front of an audience affect around 15% to 30%  of people.

Social anxiety, which often extends to presentation situations, has seen a 12% increase in adults over the last two decades.

It’s normal to feel a surge of nerves. Discomfort is part of the learning process to know how to present a presentation.

Even the world’s best speakers have moments when their presentations don’t go as planned.

Despite giving countless speeches and interviews, billionaire Warren Buffet reportedly still fears presentations?

The CEO of Berkshire Hathaway admitted to being terrified of public speaking. However, he refused to let his fear get the better of him.

“The one easy way to become worth 50% more than you are now, at least, is to hone your communication skills – both written and verbal ,” says Buffet.

The key lies in practice and perseverance. Just like any skill, public speaking and presentation improve with time and experience.

In no time, you will know how to present a presentation.

But first, you need to know what are your fears and confront them.

Why we’re so afraid of project presentations

Being watched or in the spotlight isn’t natural for many of us. Even the most successful people suffer from this.

And this is because we’re all human, who since prehistoric times have perceived people watching us as an existential threat.

It made sense then — you were likely watched by predators who can eat you alive. And since then, it’s shaped our brains to think about those eyes as dangerous.

Our brains then get us to respond in fight or flight mode.

Today, we still experience these ancient feelings of stress and anxiety when we’re being watched by people. We see them as threats and attacks or anticipate them as impending ones.

By doing that, we stutter, look down, mumble, sweat and forget. Then we beat ourselves up for not sounding like President Barack Obama or Priyanka Chopra.

Fortunately, while these fears have been around since the earliest humans, there are many mental tricks we can learn to conquer them.

How to present a presentation: The first and most important step

Calming your nerves before and during a project presentation is crucial for effective communication.

One method is mindfulness meditation, which has been known for its positive effects on reducing anxiety and stress.

Before your presentation, take a few minutes to engage in deep breathing exercises or guided meditation to centre yourself.

Studies conducted by the American Psychological Association suggest that mindfulness practices can enhance focus and alleviate nervousness. F

or example, envision yourself delivering a successful presentation, visualising positive outcomes to create a sense of confidence and calmness.

Another effective way to calm nerves is through systematic desensitisation, a technique supported by research in psychology.

This involves gradually exposing yourself to the elements that cause anxiety in a controlled manner.

Start by practising your presentation in front of a mirror or a small group of friends, gradually increasing the audience size. This step-by-step approach helps build confidence and reduces anxiety over time.

You could even consider using positive affirmations to shift your mindset. Research by the Journal of Personality and Social Psychology indicates that affirmations can boost self-esteem and decrease stress.

Repeat affirmations that reinforce your capabilities and preparedness, such as “I am well-prepared, and I can handle any questions with confidence.”

Once you’ve mastered this,  below are more tips and techniques on how to present a presentation with success:

How to present a presentation with success

project presentation

Practise your speech in front of a mirror or with friends. Source: AFP

1. Plan your presentation

To ensure a successful project presentation, meticulous planning is key. Begin with a compelling introduction that presents the big idea of your project—whether it’s addressing a challenge or seizing an opportunity.

This initial step sets the stage for engagement and captures your audience’s attention. For example, if your project is about starting sustainable practices in a company, your introduction could highlight the key roles companies in meeting the Sustainable Development Goals .

Following that, you could provide practical action steps to achieve your goal. Break down complex concepts into easy-to-understand parts.

Presenting information in small chunks has been shown to increase understanding and retention.

And according to another study by the Wharton School of Business, structured presentations are perceived as more persuasive and credible by audiences.

When planning, consider the flow of information, ensuring a logical progression from introduction to body and conclusion.

2. Set SMART goals

Setting SMART project goals is key. SMART stands for these five components:

Specific: Clearly define your project goals. For example, if your project aims to boost customer experience on your company’s mobile app, a specific goal could be improving how responsive it is by 20%.

Measurable: You need to be able to quantify your goal. In the customer experience project, measurable goals could include achieving over 100,000 mobile app downloads on Google Playstore and Apple App Store.

Achievable: Is your goal within reach? While it’s good to be ambitious, ensure your goals are realistic and achievable within the available resources and time frame. For example, setting a goal of 200,000 app downloads in one week may be overly ambitious, but aiming for that goal in three months could make it more practicable.

Relevant: Make your goals aligned with broader business objectives. Ensure that your goals contribute to the growth and success of the company.

Time-Bound: Set specific time frames for goal accomplishment. This creates urgency and motivation.

By incorporating these principles, you not only provide a clear roadmap for your project presentation but also demonstrate a strategic and thoughtful approach to your audience.

how to present a presentation

Do a test run with a friend before your presentation. Source: AFP

3. Practise your presentation

Just like Warren Buffet did, practice is a must-do step in knowing how to present a presentation well.

As you walk through your presentation, talk it out loud to yourself or a friend.

Pay attention to the speed of your delivery and the tone of your voice, and note the key parts you want to emphasise.

Studies show that practising a presentation multiple times not only makes you more familiar with the content but also boosts your confidence.

project presentation

Eye contact creates a bond between the speaker and the listener. Source: ETX

4. Make eye contact

Imagine if you had to sit through a presentation where the presenter is just looking down the whole time.

You will lose interest and concentration after a while. That is how important eye contact is for effective communication.

When you have focused eye contact with your audience for brief periods, typically three to five seconds, you create a sense of connection and engagement.

Studies show that eye contact makes the speaker more credible and fosters a positive perception among the audience.

This simple yet powerful habit transforms passive listeners into active participants.

Imagine a scenario where you’re discussing the positive outcomes of your project.

By making eye contact during key points, you establish a connection with your audience, allowing them to feel more connected to the success stories you’re sharing.

project presentation

Adding good visuals to your presentation makes it more engaging for your audience. Source: ETX

5. Use pictures and videos

Pictures and videos can improve your presentation and enhance engagement.

Research shows that while traditional slideshow presentations may sometimes lead to audience disinterest, adding videos can make them more lively.

For example, when presenting a project proposal, consider making a video that provides a visual journey of your project in action or includes interviews with key stakeholders and team members.

This lets you tell a story — not only is it easier for you when presenting (because humans are natural story tellers) but also makes your content more impactful and memorable.

Visual aids like videos can significantly help your audience remember what you said better too.

project presentation

While having a script is important, relying fully on it can affect the effectiveness of your presentation. Source: AFP

6. Don’t rely on a script

A script is a great tool especially if this is your first time presenting. But don’t just read from it all the way. This can affect the natural flow of your presentation.

Instead, try being more conversational. When you engage them, you create a connection that scripted presentations may lack.

You can also try using an outline but give yourself the freedom to navigate the presentation more dynamically, responding to the energy of the room and adjusting your content as needed.

This approach not only feels more natural but also enables you to connect with your audience on a more personal level.

how to present a presentation

Your presentation is like a mini play. Source: AFP

7. Use stories and analogies

While numbers and statistics add weight to what you’re saying, stories have the power to captivate and engage.

For example, if you’re presenting a project that involves overcoming challenges, share a story of a real-life scenario where persistence and innovation led to success.

Everyone has a similar narrative, making it easy for your audience to see themselves in your story and enabling them to extract meaning for their own application.

Analogies are also great when delivering a presentation, especially when dealing with complex ideas.

If your project involves concepts that might be hard for some to grasp, use analogies to bridge the gap.

For example, if you want to explain how unexpected the obstacles you faced, you could say: “Life is like a box of chocolates. You never know what you’re going to get.”

project presentation

Non-verbal language is equally as important to make a presentation successful. Source: AFP

8. Make the most of non-verbal language

Over three-quarters of communication is non-verbal, emphasising the importance of body language in conveying your message.

To improve your project presentation, avoid closed-off gestures like crossed arms or hands held behind your back or in your pockets.

Instead, opt for open and confident gestures. Move naturally around the stage and, if possible, engage with the audience to create an interactive atmosphere.

However, do keep in mind that pacing the stage can be distracting. It’s best to be strategic about how and when you pace. Move just enough to complement your narrative.

For example, when discussing an upward trend, raise your hand to illustrate growth, and when explaining a downward trend, use a downward motion.

These simple yet impactful gestures not only enhance audience understanding but also make your presentation more engaging.

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How to Make a Persuasive Presentation (+ Examples)

See persuasive presentation examples that show you how to make highly engaging, effective, and converting presentations with persuasive writing and design.

to make a presentation meaning

Dominika Krukowska

7 minute read

How to make a persuasive presentation

Short answer

How to make a presentation persuasive?

If you want to make a presentation persuasive, you need to:

Start with a strong hook

Show relevance on the get-go, make it clear who you cannot help, demonstrate value early, showcase your authority, assume your audience’s voice, tell a story, use the rule of three, use the power of repetition, personalize your presentation, tell them what to do next, if your presentation doesn’t persuade, you’re just wasting your time.

Crafting a presentation can be a lot of work. And there's nothing more frustrating than feeling like your message just didn't land, despite all the effort you put in.

The hard truth is that even the most beautifully designed presentation slide can fail to persuade.

What is a message good for if it doesn’t hit home and doesn’t drive action?

Unless you’re satisfied with simply getting in front of an audience, you probably want to bring some sort of transformation to people’s lives , no?

Well, your message is not gonna go past the exit door if it’s not persuasive.

Stick with me for a few minutes and you’ll learn how to write and design persuasive presentations.

Let’s look at some real-life examples that delivered great results, and I’ll even throw in a few templates to get you a good start.

Let’s dive in!

What makes a presentation persuasive?

Let's dive straight into the heart of what makes a presentation truly persuasive. Each element plays a crucial role in ensuring your message not only reaches your audience but deeply resonates with them.

11 weopons of of persuasive presentations:

1) Credibility

People need to believe you in order to agree with you. Just as you'd trust a friend's recommendation, your audience needs to trust what you're sharing.

It's about authenticity and integrity and ensuring they feel you're genuine and have their best interests at heart.

2) Authority

People respect authority figures. Flaunt your credentials subtly. If you're an expert, let it show - use slides that highlight your expertise and experience in the field.

3) Social Proof

People follow the crowd. Include in your presentation testimonials, user statistics, and stories of people like your audience who took you on your offer and experienced success. If everyone's using your product, it must be good, right?

4) Familiarity

If you or your topic are familiar then you’re intuitively less threatening and therefore acceptable. It's that warm feeling that makes you feel at home and among friends.

When your audience sees their own experiences and challenges reflected in your content, it creates an instant bond. It's like recognizing a familiar face in a crowd.

Incorporate names, places, and topics familiar to your audience into your presentation to get into their inner circle.

We say 'yes' to people we like. Be likable. Smile, make jokes, and show enthusiasm. If they like you, they'll like what you're selling. Use humor and storytelling to make yourself more relatable.

When making a reading presentation, include a personal video of you in a casual environment talking directly to your audience as you would a colleague you like and feel comfortable with.

To make people like you want to align your presentation with the 7-38-55 rule which guides you on what contributes to likability.

According to the rule:

“Total Liking = 7% Verbal Liking + 38% Vocal Liking + 55% Facial Liking”

So make sure to write what you feel and feel what you say. Or otherwise learn acting.

6) Reciprocity

People feel obliged to return favors. To use this to your advantage start a physical presentation with a small handout. To make it easy use a QR code slide (you can use a free QR code generator )to give your audience a digital handout.

If you’re creating a digital reading presentation you can offer a coupon with a small taste of what you offer (like a short consultancy, a free audit, studio design time, or a small taste of your product).

Do this and they'll feel like you've given them something, and they'll pay closer attention and be more inclined to 'return the favor.'

7) Relevance

People listen intently when you’re talking about them. Ever heard someone talk about a topic you were concerned about, and your ears perked up? It got your attention like a 3-year-old seeing a chocolate cake, didn’t it?

Tailor your message to your audience's current needs or challenges to ensure they feel you're speaking directly to them.

8) Memorability

People make decisions based on what they remember. You will only ever persuade people of something they remember you said.

To make your presentation memorable give it substance - show what you offer in images or videos, provide concrete examples of your key concepts in action, and tell detailed stories about you, your team, your solution, and the audience you serve.

9) Consistency

Once people commit, they like to stay consistent. Get your audience to agree with you early on.

Maybe ask them to raise their hand if they've ever experienced a problem that you solve. Maybe tell them a story of someone in their situation and ask if it resonates with them.

In reading presentations, use rhetorical questions or interactive slides to get early commitments.

10) Scarcity

Limited availability increases appeal. Create a sense of urgency. Maybe offer a limited number of seats in an event.

Maybe offer a discount for the first 100 subscribers. Maybe tell them they can schedule a meeting with you for 2 weeks before you leave for another destination.

For a reading presentation use a countdown timer or "limited seats available" to create this sense of urgency.

11) Feasibility

The harder a thing is to do the less likely people will do it. Whatever you decide to ask from your audience, keep it simple to do.

Ask for small concessions rather than big commitments. You only need them to take the first step, and then you’ve got a relationship going, which positions you to ask for the next step, and the next after that, till you reach your goal.

Note: Reciprocity, Consistency, Social Proof, Liking, Authority, and Scarcity were taken from Robert Cialdini’s seminal book Influence: The Psychology of Persuasion.

Here’s a summary of the book.

How to write your presentation persuasively?

Writing persuasively is all about connecting with your audience on a deeper level. With these techniques in your toolkit, you're all set to craft presentations that not only inform but inspire and motivate.

Beginnings matter. Think of your opening as the first impression. You want to grab your audience's attention right from the get-go.

Whether it's a surprising fact, a thought-provoking question, or a relatable story, make sure it's something that makes your audience lean in and think, "Tell me more!"

Here's a presentation that hooks people in right from the start:

Don’t beat around the bush. Get to the point fast. Give your audience a quick overview of what you have in store for them and how you can change their life for the better.

Make sure to be clear about who you are talking to. Define your target audience the way they would describe themselves and let them know you are speaking to them on a topic they care about.

Don’t take a one-shoe-fits-all approach. You can’t serve everyone well. Do everyone a favor and tell them who your message, solution, or advice (or whatever it is you offer) is not meant for.

They won’t resent it. They will appreciate it, and it will lend you integrity, credibility, and persuasive power.

Don’t let people guess what you can do for them. Introduce the value you offer as soon as you can. Give your value shape and concrete detail.

If it’s a product - show it in action, if it’s an intangible prize like money - show them what they can do with it, and if it’s an emotional outcome - tell them the story of someone you’ve helped.

Most of us get our information through authority figures. If you demonstrate your authority your words will encounter less skepticism and less push-back.

Show what you or your team have achieved in your field, and show some acknowledgment of your achievements by established and well-known authorities, whether people or organizations.

Just be very careful not to come off as boastful or cocky, unless these traits resonate with your target audience (yes, I am talking about you - sales crowd).

Talk to your audience in their own words, use the phrases they use, and tell stories and allegories that appeal to them and fit into their life.

Do the research. Hang out where they hang out, physically or on the web, listen and read what they say and who they say it to.

I know you’ve heard this one too many times before, so let me be clear: tell stories, plural. Short anecdotes or examples that give substance to what you’re talking about.

Fill your little stories with details about who did something where, when, what, and why. Make it mostly familiar but at the same time a bit surprising and unexpected.

If it’s too outlandish it’s not credible, and if it’s too familiar it's not interesting.

There's something satisfying about things that come in threes. "Life, liberty, and the pursuit of happiness", "of the people, by the people, for the people"... you get the point.

This is called the rule of tree . Simply put it means grouping your points or ideas in threes which makes your message more rhythmic, elegant, and sticky.

Repetition can be a powerful tool to emphasize your key points. Just think about Martin Luther King Jr's " I have a dream ".

By repeating key phrases, you not only drive your message home but also give it a predictable structure that lets your audience unconsciously chant the words with you .

Everyone loves feeling special. Tailor your content to resonate with your particular audience. Whether it's addressing their unique challenges or using examples they can relate to, personalization builds a deeper connection and rapport.

In this case, personalize more thoroughly. Use their name, and their specific details, like their company, city, product, or (if you met each other) where you met.

Just don’t overdo it and cross into creep-land. Keep any personalization unmistakably within the context of your presentation. (Unless you’re selling a bed, don’t reference how beautiful they look when they sleep 😜).

Here's an example of a personalized sales pitch presentation:

to make a presentation meaning

Note: Notice the dynamic variables they’ve added in their Storydoc deck. WiseStamp actually shows a ready-made email signature with the prospect’s name, image, and company logo in it. They personalized their product demo! How crazy is that?

Check out their full deck here.

Finish strong! After sharing your insights, guide your audience on what to do next. Whether it's trying out a new tool, adopting a mindset, or simply reflecting on what they've learned, a clear call to action gives direction and purpose.

Here's what it should look like:

Slide with an embedded calendar

How to design a presentation for persuasion?

While words are the heart of your presentation, design is its soul. A well-designed presentation not only captivates but also amplifies your message.

Let's dive into the world of persuasive design and uncover the secrets that make a presentation truly stand out:

Visual hook

First impressions count. Start with a captivating visual that immediately grabs attention. This could be a bold graphic, a striking image, or even an intriguing layout. It's like the cover of a book; it invites the audience to delve deeper.

Here's a great example of a presentation with a visual hook:

Social proof

As humans, we often look to others to validate our choices. Dr. Robert Cialdini defines social proof as people doing what they observe others doing. It's the idea that if other people are doing it, it must be good.

In the context of your presentation, this could mean showcasing testimonials, endorsements, or even user reviews. It's a nod to the audience that others have been here and found value.

Here's an example of a social proof slide:

Testimonials slide

Recognized people and places

Including familiar faces or landmarks can be a game-changer. When your audience sees someone they recognize or a place they relate to, it builds an instant connection and trust. It's like seeing a friend in a crowd; it feels familiar and safe.

Original visuals lend you credibility and status. They show that you put in the effort. They show that you can afford to invest in your content and that you’re not some shmo working from his mom’s basement.

Quality original visuals

Stock photos have their place, but nothing beats original, high-quality visuals. Whether it's custom graphics, original photographs, or tailored illustrations, unique visuals make your presentation memorable and authentic.

Here's a great example of a presentation with high-quality visuals:

Emotion-driven imagery

Think about those commercials that tug at your heartstrings or make you laugh. They stay with you, right? Using images that evoke emotions can make your message resonate more deeply with your audience.

Consistency

Just like a catchy jingle in a commercial, maintaining a consistent design theme throughout your presentation creates a rhythm and flow. It ensures your audience remains hooked and can easily follow along.

Here's a great example of a visually cohesive presentation:

End with a call to action

After taking your audience on a journey, guide them on the next steps. Whether it's trying a new product, exploring a concept further, or simply reflecting on the insights shared, a clear call to action gives direction.

More importantly, make your call-to-action super easy to act on. Make it something they can do immediately with as little friction as possible.

Note: In Storydoc, there’s a handy little design feature that lets you embed your calendar app direction into your presentation. This way whenever you share it, your reader can simply access your calendar and set a meeting.

Here's an example of a calendar slide:

Calendar slide exampl

Persuasive presentation templates

When it comes to persuasive presentations, having a structure that's been tried and tested can be a game-changer.

We built our persuasive presentation templates based on insights from more than 100,000 presentation sessions and the world of neuroscience. They’re all designed with storytelling in mind and tested to look flawless on every device.

It's like having a seasoned presenter whispering tips in your ear, guiding your content to truly resonate.

Pick a template from our library and use it to create your presentation.

to make a presentation meaning

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

to make a presentation meaning

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Don't start your work presentations by simply saying 'hello.' Here's how to be more engaging in the conference room.

  • I'm a public-speaking expert, and I've trained many executives and senior teams.
  • I tell all of them to stop starting work presentations with a salutation or a "hello."
  • Instead, you should engage your audience by telling a story or asking a question.

Insider Today

I'm sure you've sat through plenty of presentations where the presenter starts with a polite salutation like, "Hello, thank you for having me here today," or, "I am so glad to be here" — often followed by their name and professional résumé . Sometimes, if it's an internal meeting, you get the same salutations followed by an agenda slide with bullet points and the presenter narrating it.

As a public-speaking coach who has worked with many executives and senior teams, I know how to make work presentations more engaging. Here's how you should change your approach.

If you stick to your old ways, you aren't leaving a memorable first impression

Your audience is thinking three things when you walk into that conference room or onto that stage: Who is this person, why should I care, and how are they going to solve my problem?

Let's face it: Most people are more interested in how you will solve their problem than in you and your professional résumé. So let's flip the script a bit. Start with the solution to their problem, briefly talk about yourself for credibility, and then give them a reason to care.

Instead, try to capture their attention

Begin your presentation with a hook or a story — something that grabs their attention right from the start. For instance, your hook might be, "Did you know this?" or "What if that?" It could also be a short story that humanizes your services or products.

Most presentations are predictable; wouldn't it be better for both your time and your audience if you could introduce an element of surprise?

Some might feel it rude not to thank the organizer or greet the audience, so I suggest finding another place in your presentation for this. Here's a good structure:

Intro: "What if you could be a more confident and credible presenter? What if you could engage with your audience so they remember your products or services?"

Credibility: "My name is Meridith, and I've been coaching entrepreneurs and executives on how to speak with spark for over a decade, and I am really excited to be here. I want to thank [insert name] for inviting me to share the afternoon with you."

Solution: "Today, I will give you three ways to make your audience remember your products and services, helping you stand out in a competitive market. Let's get this party started!"

You could also try to form a personal connection

Often, presentations lack a personal touch. Try sharing a relevant personal anecdote or experience that relates to your topic. This not only makes your work presentation more relatable but also helps to establish a deeper connection with your audience.

For example, you could say: "When I was younger, I often hid in the back of the classroom, hoping the teacher wouldn't call on me because I didn't want to sound stupid or have the wrong answer. Later in life, I discovered acting and improv comedy . It was through the practice of these two art forms that I developed my confidence and learned how to engage more courageously with others. Today, I will give you solutions for how you can also better engage your audience with spark."

Try to encourage interaction

At the very least, you should try to engage your audience from the beginning — whether in person or on virtual calls. You can ask a thought-provoking question or propose a challenge that involves them directly. This approach shifts the dynamic to more interactive and engaging sessions.

If you implement any of these suggestions, you can make your presentation memorable and impactful immediately. And you'll most likely get a larger return on your investment of time and energy.

In today's fast-paced world, where attention spans are increasingly shorter than ever, it's crucial to grab and hold your audience's attention from the very beginning. By doing so, you set the stage for a more engaging and productive interaction. So challenge yourself to break free from presentation norms and embrace a style that resonates deeply with your audience and leaves a lasting impression.

to make a presentation meaning

Watch: A public speaking champion reveals 3 keys to nailing your business presentation

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  • Main content

What is Conversational Presenting and Why You Should Give It a Try

Profile picture Juraj Holub

Presentations are far from being dead.

With 30 million PowerPoint presentations delivered every single day, they’re doing better than ever.

But the fact is that many of these presentations are broken. They just don’t work.

Many blame it on “Death by PowerPoint”, but it’s not about the tool.

It’s about the way we deliver information.

We are stuck in a century-old, passive style of one-way information broadcast. And that format simply doesn’t comply with the 21st century.

The numbers speak for themselves: According to Prezi’s recent research, only 4% of people said that they find linear, one-way presentations engaging and memorable.

Alarming number. Yet, presenters around the world still follow the status quo because there seem to be no immediate consequences for not changing it.

But what about the $37 billion wasted yearly on ineffective meetings, largely due to ineffective presentations? Or, the 58% of content forgotten, in just 20 minutes into the presentation?

The stats have it that poor presentations do translate into real consequences.

Now let’s take a look at how to fix them.

What is Conversational Presenting?

Here comes the only definition in this article.

Conversational presenting is about delivering a presentation that gives your audience multiple opportunities for structured interaction.

This is what it means in reality.

Let’s think about a traditional presentation for a moment. What words come to your mind?

We asked this question to people during dozens of our presentations.

And this is what we got. Each time.

Slido word cloud poll at WEC

Then we asked our audience what word comes to their minds when they think of an impactful presentation?

The responses flowed in and this was the result:

Slido WEC interactive opening poll

Conversational presenting is ultimately about making your presentations everything that’s on the second word cloud .

Interactive, engaging, fun. But above all, impactful.

How is Conversational Presenting different?

At its core, Conversational Presenting does not differ much from a presentation format that you know – you still deliver your content.

But unlike traditional presentations, Conversational Presenting brings another element into the equation: Interaction .

Slido conversational presenting diagram

Adding interactive activities and facilitation techniques into your flow will help you break the one-way content stream into bite-size pieces.

In practice, it’s about creating a short break for structured interaction after each chunk of content and allowing your participants to think about and respond to your talk.

There are various tech-based and non-tech-based interactive activities and facilitation techniques you can leverage, but more on that later.

Let’s take a closer look at how conversational presentation differs from a traditional presentation format.

Traditional presentation

  • Speaker talks one-way with minimal breaks
  • Participants are locked in to listen passively
  • Speaker questions are rhetorical and don’t invite participation
  • When participants’ attention shifts, it is rarely regained
  • Participant-to-participant discussions are not created

Conversational presentation

  • Speaker talks with frequent breaks to receive feedback from the audience
  • Participants are encouraged to participate and share their views
  • Speaker questions are responded to by show of hands or voting on live polls
  • As attention drops, the speaker uses an interactive activity to regain it
  • Speaker creates a space for people to have a discussion

Who is Conversational Presenting for?

You can make use of Conversational Presenting in various different situations.

You may be an educator, looking to maintain your students’ attention. Or, you may be a professional speaker, whose goal is to connect with your audience and make your speech more powerful.

Let’s break down the four main use cases and see to what end you can leverage Conversational Presenting strategies.

1. Company meetings & Team meetings

If you’re a manager or a leader who runs meetings on a regular basis, you’ve surely contemplated ways to make sure your gatherings don’t make the infamous stats of ineffective meetings. See what Conversational Presenting can do for you:

  • Increase meeting efficiency
  • Make sure the team get the message
  • Communicate more transparently with the team
  • Give a safe space for your team to give feedback
  • Re-engage the team during a lengthy meeting

Conversational Presenting in real life: During Slido’s monthly all-hands meetings, our CEO, Peter Komornik, likes to re-engage our teammates by sparking discussions in the room. For example, he asks our colleagues to turn to their partner and discuss the biggest highlights of the last month. He then encourages us to submit our highlights into Slido to see what others have picked. He often asks several people in the audience to share the reason why this particular thing means a lot to them.

2. Conferences

You may only have a few speaking gigs spaced out during the year, but why not make the most of the opportunity and give a speech that your audience will remember. Employ Conversational Presenting methods to:

  • Make your presentations stand out
  • Engage your audience
  • Open conversations with your attendees
  • Bring an entertaining element to your talks

Conversational Presenting in real life: Mark Cooper, CEO of IACC, used a series of five live polls to make the delivery of the report on ‘Meeting Room of the Future’ more engaging. He spaced out polls every 10 minutes to hear audience feedback on the findings and to look at where the industry is going. Midway through, he also created a roundtable discussion on the topic ‘What do you think a venue focused on meetings will look like in 5 years?’, to get people to connect and share ideas.

3. Lectures & classes

If you’re in the EDU sector, you probably know best how hard it is to make every presentation interesting and inspiring. Conversational Presenting can arm you with a toolkit to:

  • Maintain your students’ attention
  • Maximize the learning during your class
  • Check for student understanding
  • Create a safe space for discussions
  • Receive your students’ instant feedback
  • Add some fun into your classes

Conversational Presenting in real life: Brian McFee, Assistant Professor at NYU, uses Slido to run a problem-solving exercise every 10-15 minutes of his lecture. First, he lets each student work on it individually and submit the answers into Slido. Then, he poses the same question, but this time, he asks students to work on the problem in pairs. Seeing the real-time answers from students allows him to see if students understand the content he’s presenting, and uncover any weak spots.

Related read: Free Ebook: How to Improve Conversation in Your Classroom

4. Training sessions & workshops

Being a trainer, you’ve probably never stopped looking for ideas to make your training as valuable as possible for your participants. Conversational Presenting can offer you a helping hand there to:

  • Make your training more participatory
  • Maximize the value of the time spent together
  • Encourage people to take learning into their own hands
  • Create space for people to put theory into practice

Conversational Presenting in real life: During the 2-day leadership workshop, Lukas Bakos, managing director at Maxman Consultants, split the group into pairs and ask everyone to write their TOP 10 on a certain topic for each round (topics ranged from the 10 most visited sites according to Lonely Planet, to the 10 best-selling cars in history). He spaced out the rounds after breaks throughout the day, so the group had an incentive to get back to the room on time.

How do you give a Conversational Presentation?

Now, to the fun part. How do you actually make your next presentation engaging and conversational? 

Don’t worry, it’s not rocket science. With the right toolkit and some skill in facilitation, you can start giving presentations that your audience will love as quick as lightning.

Learn the basics of Conversational Presenting in the article below.

Start with Conversational Presenting

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Meaning of presentation in English

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presentation noun ( EVENT )

  • talk She will give a talk on keeping kids safe on the internet.
  • lecture The lecture is entitled "War and the Modern American Presidency."
  • presentation We were given a presentation of progress made to date.
  • speech You might have to make a speech when you accept the award.
  • address He took the oath of office then delivered his inaugural address.
  • oration It was to become one of the most famous orations in American history.
  • The presentation was a collaborative effort by all the children in the class .
  • The charity invited the press to a presentation of its plans for the future .
  • The magazine asked its readers to send in their comments about the new style of presentation.
  • Jenny's retiring and I think there's going to be a small presentation this afternoon .
  • Graduates must be in full academic dress at the presentation of certificates .
  • call for papers
  • extemporize
  • maiden speech
  • talk at someone

You can also find related words, phrases, and synonyms in the topics:

presentation noun ( APPEARANCE )

  • adverse conditions
  • have it in you idiom
  • stock-in-trade
  • unaffiliated
  • undercurrent

presentation | Intermediate English

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Home Blog Presentation Ideas How to Create a 5 Minutes Presentation

How to Create a 5 Minutes Presentation

Cover for 5 Minutes Presentation Guide

Giving a 40-60-minute speech isn’t a synonym for success. Sticking to shorter presentation formats can increase the impact of large-format events. Among its many advantages, allowing multiple speakers to give their insights rises above everything. Still, presenters often struggle to be concise, as they aim to disclose as much content as possible, ending up overdoing the allotted time or delivering rushed-up presentations.

In this article, we’ll share our experience on how to master the art of 3-5 minute presentations, keeping your speech concise while using powerful graphics to connect with the audience.

Table of Contents

What is a 5 Minutes Presentation?

What are the requirements of 5 minutes presentations, how many slides for a 5 minute presentation, 5 minute presentation ideas, how to make a 5 minute presentation, common mistakes to avoid in 5-minute presentations, recommended templates for 5 minute presentations, final words.

A 5-minute presentation is a short talk designed to convey a specific message, idea, information, or argument within a limited timeframe, between three to five minutes – the latter being the average duration. Due to the brevity, these presentations require careful planning and preparation to ensure the content is concise, focused, and impactful. 

We can define a five-minute presentation’s must-have(s) in seven different categories.

Objective Definition

The purpose of your talk has to be clear from the presentation planning phase. This implies acknowledging whether you intend to inform, persuade, inspire, or instruct your audience on a given topic.

On this behalf, we made a list of frameworks to help you pinpoint the core objective of your presentation:

  • SPIN (Situation, Problem, Implication, Need-payoff): Intended for sales strategy or customer-driven presentations. The focus is set on understanding the audience’s situation, presenting the problems, implications, and potential benefits of a proposed solution.
  • AIDA (Attention, Interest, Desire, Action): The AIDA framework is extremely popular in marketing campaigns and sales presentations. You can learn more about this approach for engaging presentations by checking our guide on the AIDA model .
  • SCQA (Situation, Complication, Question, Answer): Intended for problem-solving meetings and business presentations. The SCQA framework establishes a context and its challenges, raises a question, and provides solutions for it.
  • Minto Pyramid Principle: This unconventional approach is used for business presentations and reports, and was developed by Barbara Minto at McKinsey & Company in the 1970s . We start by stating the conclusion or core recommendation, then organize the information that supports your statement in a logical flow. By implementing this approach, you inspire the audience to think critically about the presented scenario, while discussing complex ideas in an easier-to-digest format due to its hierarchical organization of ideas.
  • Monroe’s Motivated Sequence: A framework with a focus on persuasive presentations. It is structured by five pillars recognized by its author, Alan H. Monroe : Attention, Need, Satisfaction, Visualization, and Action. 

SCQA slide in 5 Minute Presentation preparation

Concise Content

“How many words in a 5-minute speech” is a commonly asked question by beginner presenters. The average range for seasoned speakers is 130-150 words per minute in a fluent speech, and depending on the topic, that can go slower (technical-based presentations) or faster (motivational presentations, like the ones delivered by Tony Robbins ). 

Therefore, for a 5-minute speech, you might aim for:

  • At 130 words per minute: 130×5=650 words
  • At 150 words per minute: 150×5=750 words

That calculation can help you curate the script for your speech. In general lines, our expertise tells us that selecting a topic that can be covered within 5 minutes is roughly 60% of the job. After effectively selecting a topic, you must restrict the content to 2-3 main points to remain within the time limit and end your presentation in style. 

Presentation Structure

In more laid-back scenarios, presentations can lean toward a conversational mode rather than a strict agenda. Still, we ought to ensure the presentation structure contains an Introduction, a Body, and a Conclusion. 

The Introduction helps us familiarize the audience with what’s expected out of your presentation. Additionally, it is our chance to make a good first impression . Knowing how to start your presentation guarantees audience engagement from the initial moments of your delivery.

Moving to the Body, this is where facts are laid out and backed up using evidence or examples to support your view. Visual aids can contribute to minimizing the need for lengthy text walls. 

Finally, the Conclusion summarizes the key takeaways and, when applicable, brings a call to action in the format of thought-provoking statements, data shared, an irresistible offer, and plenty of other scenarios.

Audience Engagement

Connecting with the audience is vital, especially in short formats like Pecha Kucha presentations . Your speech pace and body language are significant factors that contribute to how the audience perceives your interest in their time. 

Aim for a relaxed but confident attitude, as if you were passionately talking about a topic with a group of acquaintances. This reinforces your authority in the topic you deliver, as being anxious or rushing through the presentation only speaks of a lack of interest.

Apply professional presentation techniques like storytelling for presentations or harnessing the power of visual communication strategies to make your message memorable. 

Usage of storytelling metaphors in 5 minute presentation

Audience Acknowledgement

Tailoring your presentation for the audience’s interest is the first step every presenter must take to guarantee success, especially if we’re another speaker in large-scale events. In some niches, like academic presentations, it is vital as some of the audience may not feel connected with your research topic. 

Based on information gathered from our customer’s feedback, a good recipe to connect with your audience is to work with a sales approach in mind and create your “ideal audience persona.” This would be your attendee who’s 100% connected with what you intend to share. Compare and contrast demographics with the public you know will attend, and find the common points and where you need to adjust your expectations to meet the audience’s interest.

If the event format allows for it, be ready to present questions at the end of your presentation that may drive the interest of a Q&A session.

Visual Aids

Slides featuring infographics , dashboards , or storytelling-based illustrations help to attract the spectator’s interest and increase the retention rate, as research proves it’s easier to recall pictures than words . As previously mentioned, leveraging graphics helps us reduce our slides’ word count.

Infographics in 3-5 Minutes Presentation

Other presentation aids , like videos, audio, and even sensory elements such as smells, can drive a broad range of emotional responses within the audience. It’s worth exploiting this route if your presentation aims to persuade or motivate the spectators. 

Time Management

Last but not least, time management is an etiquette rule of respect for fellow presenters. Your content has to fit within the 5-minute limit, including transition times and variations in your delivery speed.

A good presenter is an adaptable one. Be ready to adjust your speech on the fly if you find yourself running short or long on time or if the audience’s interest drives the conversation briefly away from your intended destination.

Defining how many slides is a 5 minute presentation isn’t an automatic task. Some topics can be quickly resolved following the premises of the 1-2-3 rule for presentations, applying:

  • One main message: Your presentation should center around a single, clear main message or idea. This ensures focus and helps your audience grasp the core of your presentation without getting lost in details. 
  • Two supporting points: Support your main message with two strong, relevant points or arguments. This structure helps provide depth to your presentation without overwhelming your audience with too much information. 
  • Three examples or pieces of evidence: For each supporting point, provide three examples, pieces of evidence, or data points to substantiate your arguments. This reinforces your message and helps in making your case more convincing.

In short, implementing this practice can result in a range between 5 and 10 slides in your 5-minute presentation. More complex topics, like medical presentations or scientific conferences, cannot be summarized easily, as graphs require one full slide for accurate data visualization. In this case, weigh the critical points your presentation must cover, assign a maximum of 3 slides per crucial point, and avoid filler content.

Googling around you can come across lists with 200, 60, 40, and plenty other title combinations referring to 5 minute presentation ideas. Despite it being a good starter to brainstorm potential topics or angles for your presentation, we shall introduce our method to implement AI tools to come up with 5 minute presentation topics. The following instructions apply to ChatGPT , Gemini (Bard) or Bing.

  • Consider the niche in which you want to deliver a 5 minute presentation. 
  • Gather the main keywords around the topic you intend to present. For example, if you want to deliver a presentation about artificial intelligence, the following keywords may suit your needs as well: AI, artificial intelligence chatbot, types of artificial intelligence, artificial intelligence solutions, what is artificial intelligence.
  • Open your AI tool of preference and write the following prompt: “Give me a list of 20 5-minute presentation ideas in the IT niche that fit these keywords: AI, artificial intelligence chatbot, types of artificial intelligence, artificial intelligence solutions, what is artificial intelligence.”

ChatGPT generated 5-minute presentation ideas

And this is the list generated by ChatGPT-4

  • Introduction to Artificial Intelligence: Basics of AI, its history, and evolution.
  • Exploring AI Technologies: A dive into machine learning, neural networks, and deep learning.
  • Types of Artificial Intelligence: From narrow (or weak) AI to general (or strong) AI, and superintelligence.
  • AI Chatbots: Revolutionizing Customer Service: How chatbots are changing the customer service landscape across industries.
  • Artificial Intelligence in Healthcare: Discussing AI solutions for diagnostics, treatment recommendations, and patient care.
  • The Role of AI in Autonomous Vehicles: Examining how AI technologies power self-driving cars.
  • Ethical Considerations in AI: The moral implications of AI in decision-making and privacy concerns.
  • AI in Cybersecurity: Using artificial intelligence to predict, detect, and respond to cyber threats.
  • The Impact of AI on Job Markets: How AI is reshaping employment opportunities and the workforce.
  • Machine Learning Algorithms Explained: An overview of popular algorithms and their applications in AI.
  • AI and Big Data: How AI algorithms process and analyze large datasets to extract meaningful insights.
  • Natural Language Processing (NLP) in AI: Understanding how AI interprets, understands, and generates human language.
  • AI in Finance: The use of artificial intelligence in fraud detection, algorithmic trading, and personalized banking.
  • Artificial Intelligence for Environmental Sustainability: Exploring AI solutions for climate change, conservation, and sustainable energy.
  • AI and Robotics: How AI is applied in robotics for automation, exploration, and manufacturing.
  • Deep Learning and Neural Networks: An introduction to the architecture of neural networks and their significance in AI.
  • Implementing AI Solutions in Small Businesses: Practical AI applications for improving efficiency and productivity in SMEs.
  • The Future of AI: Predictions and emerging trends in artificial intelligence technologies.
  • AI in Education: Personalized learning, automated grading, and AI’s role in educational institutions.
  • Ethics and Bias in AI: Addressing the challenges of bias in AI algorithms and ensuring ethical AI development.

In this section, we will apply the explained suggestions earlier, approaching a real use case of a motivational speaker addressing an audience of marketing professionals. The speaker has to deliver a 5 minute presentation for a large onsite event.

Defining the Objective & Core Message

Our presenter is faced with the challenge of highlighting the importance of data analysis in marketing these days, and why marketing professionals should be adaptable to the latest trends. Therefore, using Minto’s Pyramid Principle, the presenter who already knows the answer – that hunch-based decisions need to be turned into data-driven decisions – plans how to convey the importance of that statement into the presentation’s flow.

Then, a powerful hook comes to mind on how to start this presentation: “Today, I want to share why embracing change isn’t just necessary; it’s our most powerful tool for growth in the marketing world.” Since that statement can sound somewhat vague, the presenter opts for a quote to impact the audience. A definition of what Social Listening is, indicating the connection between data and consumer behavior analysis.

Using an intro slide with quote as a hook for 5-minute presentation

Concise Content Tailored for the Audience

Research or inquire about the audience’s background in marketing. Are they novices or seasoned professionals? What challenges are they facing? Use this information to shape your presentation content.

In our presenter’s case, the event’s organizer gave some basic information about the demographics and audience’s background. Returning to the “ideal audience persona” concept, this presenter’s audience consists of mid-level marketing professionals facing rapid industry changes. Some already have experience working with data analytics but couldn’t extract the full potential. Therefore, rather than losing time with basics, the presenter prepares a compelling dashboard slide showing metrics of how working with data helped a client grow its revenue rate by 19% in three months.

Dashboard slide in 3-5 minutes presentation

The time limit for this presentation is 6 minutes in total, as a 1-minute Q&A session is contemplated. Therefore, using our word-per-minute calculation, the presenter opts for a 5 minute speech word count of 600 words, as it’s best to impact with powerful visuals and data storytelling rather than to rush the speech. As the recommended slide deck length for this presentation format is between 5 and 10 slides, the presenter opts for 3 extra slides, totaling 13 slides, since the two main points require 2-3 slides each.

The Introduction for this presentation is a powerful statement, as we mentioned above, taking one full minute to deliver the phrase and share the information that backs up such a statement.

The Body will take 3 minutes to be presented, and it shall cover a three-tier structure with the following premises:

  • Challenge: “The digital marketing landscape is evolving faster than ever before, leaving many behind.”
  • Strategy: “Yet, some marketers are thriving by adopting agile methodologies and data-driven strategies.”
  • Success Story: “Take, for example, a small business that doubled its online engagement and grew its revenue rate by 19% in three months just by simply listening to its audience through social media analytics.”

The Conclusion takes another minute, using a powerful slide to leave a lasting thought that the audience can dwell on.

Conclusion slide in a 5 minute presentation

As the format is brief, the presenter will use powerful graphics to boost audience engagement. Additionally, there’s a short exercise at the beginning of the presentation where the speaker promptly says: “Turn to the person next to you and share one change you’ve embraced in your marketing strategy this year that made a difference.” This is a fine example of how to implement interactive presentation techniques to boost audience engagement.

Leveraging this kind of strategy helps the audience to connect with the importance of making changes in the marketing strategy of their work environments, but not just any change, something that’s measurable and has a significant impact. The presenter expects that not many members can successfully relate to change with results due to their inexperience in marketing data analytics – a piece of information disclosed by the event’s organizer – so the remaining of the presentation consists of ‘wowing’ the audience on the importance of data and how to measure that impact to stay tuned with the latest trends.

Although it seems an easy-to-adapt format, presenters working under 5-minute presentation can face some challenges that affect the overall outcome of their presentation delivery. Most of these presentation mistakes apply to any kind of presentation. In particular, we consider the following list as beginner mistakes we can easily prevent.

  • Using Jargon or Complex Language: This can alienate your audience. Use clear, accessible language.
  • Reading from Slides: This is literally “death by PowerPoint.” Use slides as a visual aid, not a script.
  • Overuse of Animations or Transitions: While they can be engaging, too many can be distracting and appear unprofessional.

Check the following slide decks and PPT templates to maximize your performance in 3-5 minute presentations.

1. 5 Minute Business Marketing Presentation Template

to make a presentation meaning

Create eye-catching marketing presentations by using this best PPT template with a clean layout and wavy backgrounds. The information can be structured around the included icons, maximizing the retention rate by giving an area to focus on just the core information to be disclosed.

Use This Template

2. Business Executive 5-Minute Presentation Template

to make a presentation meaning

Geared toward business presentations, this slide deck layout contains cutting-edge graphics that grab your audience’s interest. It can be easily customized to speak about your company’s growth process, reach out to potential investors, or even for non-business topics.

3. Modern Hexagon 5-Minute Pitch Deck PowerPoint Template

to make a presentation meaning

Another clean layout template with vivid colors to highlight the information shared. This professional PPT slide deck helps us discuss data or compare features between competitor products in the blink of an eye. The color palette uses gradients to transition between sections smoothly.

4. Kaleidoscope 5-Minute Company Profile PowerPoint Template

to make a presentation meaning

Although it is intended for company profiles or company overview presentations, this highly visual PPT template can be repurposed for many niches. Due to its limited-space placeholder text areas, the 5 minute speech word count can be significantly reduced, aiming for concise content.

5. Academic 5-Minute Presentation Template

to make a presentation meaning

An ideal template for presenting thesis dissertations, this slide deck features designs to introduce the scope of our research, problem statement, methodology used, outcomes, and their significance while preserving a cohesive aesthetic.

As we can see, concise presentation formats like the 5 minute presentation have their own challenges when we strive for quality. Consider rehearsing your presentation multiple times, opting for the slideshow mode , to spot any areas where you can trim the speech or change text for graphics. 

Speak reasonably, and remember it’s best to fall short some seconds and allow for a Q&A session rather than rushing and not giving a proper closure to your speech.

to make a presentation meaning

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AI presentation maker

When lack of inspiration or time constraints are something you’re worried about, it’s a good idea to seek help. Slidesgo comes to the rescue with its latest functionality—the AI presentation maker! With a few clicks, you’ll have wonderful slideshows that suit your own needs . And it’s totally free!

to make a presentation meaning

Generate presentations in minutes

We humans make the world move, but we need to sleep, rest and so on. What if there were someone available 24/7 for you? It’s time to get out of your comfort zone and ask the AI presentation maker to give you a hand. The possibilities are endless : you choose the topic, the tone and the style, and the AI will do the rest. Now we’re talking!

Customize your AI-generated presentation online

Alright, your robotic pal has generated a presentation for you. But, for the time being, AIs can’t read minds, so it’s likely that you’ll want to modify the slides. Please do! We didn’t forget about those time constraints you’re facing, so thanks to the editing tools provided by one of our sister projects —shoutouts to Wepik — you can make changes on the fly without resorting to other programs or software. Add text, choose your own colors, rearrange elements, it’s up to you! Oh, and since we are a big family, you’ll be able to access many resources from big names, that is, Freepik and Flaticon . That means having a lot of images and icons at your disposal!

to make a presentation meaning

How does it work?

Think of your topic.

First things first, you’ll be talking about something in particular, right? A business meeting, a new medical breakthrough, the weather, your favorite songs, a basketball game, a pink elephant you saw last Sunday—you name it. Just type it out and let the AI know what the topic is.

Choose your preferred style and tone

They say that variety is the spice of life. That’s why we let you choose between different design styles, including doodle, simple, abstract, geometric, and elegant . What about the tone? Several of them: fun, creative, casual, professional, and formal. Each one will give you something unique, so which way of impressing your audience will it be this time? Mix and match!

Make any desired changes

You’ve got freshly generated slides. Oh, you wish they were in a different color? That text box would look better if it were placed on the right side? Run the online editor and use the tools to have the slides exactly your way.

Download the final result for free

Yes, just as envisioned those slides deserve to be on your storage device at once! You can export the presentation in .pdf format and download it for free . Can’t wait to show it to your best friend because you think they will love it? Generate a shareable link!

What is an AI-generated presentation?

It’s exactly “what it says on the cover”. AIs, or artificial intelligences, are in constant evolution, and they are now able to generate presentations in a short time, based on inputs from the user. This technology allows you to get a satisfactory presentation much faster by doing a big chunk of the work.

Can I customize the presentation generated by the AI?

Of course! That’s the point! Slidesgo is all for customization since day one, so you’ll be able to make any changes to presentations generated by the AI. We humans are irreplaceable, after all! Thanks to the online editor, you can do whatever modifications you may need, without having to install any software. Colors, text, images, icons, placement, the final decision concerning all of the elements is up to you.

Can I add my own images?

Absolutely. That’s a basic function, and we made sure to have it available. Would it make sense to have a portfolio template generated by an AI without a single picture of your own work? In any case, we also offer the possibility of asking the AI to generate images for you via prompts. Additionally, you can also check out the integrated gallery of images from Freepik and use them. If making an impression is your goal, you’ll have an easy time!

Is this new functionality free? As in “free of charge”? Do you mean it?

Yes, it is, and we mean it. We even asked our buddies at Wepik, who are the ones hosting this AI presentation maker, and they told us “yup, it’s on the house”.

Are there more presentation designs available?

From time to time, we’ll be adding more designs. The cool thing is that you’ll have at your disposal a lot of content from Freepik and Flaticon when using the AI presentation maker. Oh, and just as a reminder, if you feel like you want to do things yourself and don’t want to rely on an AI, you’re on Slidesgo, the leading website when it comes to presentation templates. We have thousands of them, and counting!.

How can I download my presentation?

The easiest way is to click on “Download” to get your presentation in .pdf format. But there are other options! You can click on “Present” to enter the presenter view and start presenting right away! There’s also the “Share” option, which gives you a shareable link. This way, any friend, relative, colleague—anyone, really—will be able to access your presentation in a moment.

Discover more content

This is just the beginning! Slidesgo has thousands of customizable templates for Google Slides and PowerPoint. Our designers have created them with much care and love, and the variety of topics, themes and styles is, how to put it, immense! We also have a blog, in which we post articles for those who want to find inspiration or need to learn a bit more about Google Slides or PowerPoint. Do you have kids? We’ve got a section dedicated to printable coloring pages! Have a look around and make the most of our site!

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COMMENTS

  1. How To Make a Good Presentation [A Complete Guide]

    Wondering what makes a good presentation? Well, the best presentations I've seen consistently exhibit these 10 qualities: 1. Clear structure No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion.

  2. How to Make an Effective Presentation (Guide, Tips & Examples)

    1. Choose the topic of your presentation. Choosing the topic of your presentation is arguably one of the most important parts of presentation creation. If you're a student looking for presentation topics, check out our list of 150+ presentation topic ideas covering various subjects to find something you like.

  3. What is a Presentation?

    Presenter The role of the presenter is to communicate with the audience and control the presentation.

  4. What Is a Presentation? Definition, Uses & Examples

    A communication device that relays a topic to an audience in the form of a slide show, demonstration, lecture, or speech, where words and pictures complement each other. Why should you think of presentations as content? The beauty of content creation is that almost anything can become a compelling piece of content.

  5. What Are Effective Presentation Skills (and How to Improve Them)

    Presentation skills are the abilities and qualities necessary for creating and delivering a compelling presentation that effectively communicates information and ideas. They encompass what you say, how you structure it, and the materials you include to support what you say, such as slides, videos, or images. You'll make presentations at various ...

  6. PRESENTATION

    the act of giving or showing something, or the way in which something is given or shown: [ C ] a multimedia presentation [ C ] After the sales presentation, the board had a number of questions. [ U ] Presentation of the awards takes place at a banquet in June. [ U ] Both the food and its presentation were excellent.

  7. What It Takes to Give a Great Presentation

    What It Takes to Give a Great Presentation by Carmine Gallo January 06, 2020 David Crockett/Getty Images Summary. Never underestimate the power of great communication. It can help you land the...

  8. Presentation Definition & Meaning

    presentation noun pre· sen· ta· tion ˌprē-ˌzen-ˈtā-shən ˌpre-zᵊn-, ˌprē-zᵊn- Synonyms of presentation 1 a : the act of presenting b : the act, power, or privilege especially of a patron of applying to the bishop or ordinary for instituting someone into a benefice 2 : something presented: such as a : a symbol or image that represents something b

  9. How to Make a Presentation: A Guide for Memorable Presentations

    Choose the presentation format. Colors & styles. Determine the use of metaphors and visual slides. Final touches and polishing your presentation. Proofreading and polishing process. Prepare your speech. Rehearse, rehearse and rehearse. "Presenting" (your presentation) How to give a memorable presentation.

  10. How To Write A Presentation 101: A Step-by-Step Guide with Best

    6/ Engage Emotionally. Connect emotional levels with your audience by appealing to their aspirations, fears, desires, or values. They help create a deeper connection and engagement from the very beginning. Make sure your introduction is concise and to the point. Avoid unnecessary details or lengthy explanations.

  11. Presentation

    Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product. [1] Presentations usually require preparation, organization, event planning, writing, use of visual aids, dealing with stress, and answering questions. [2] "

  12. How to make a presentation: Tips + resources

    Don't cramp content. It's best to stick to just one thought per slide. Use images and a lot of them. Images grab people's attention and are infused with more emotional meaning than text alone. Make sure your presentation images support your message and don't seem out of place. Don't use more than three types of fonts.

  13. 12 Important Elements of a Successful Presentation

    Here are 12 elements of a successful presentation that you may consider when creating your own: 1. Thorough preparation. One important element of a successful presentation is thorough preparation and ensuring that you tailor your presentation toward your audience and its needs.

  14. What is Presentation? Definition, Parts and Factors

    It involves presenting a particular subject or issue or new ideas/thoughts to a group of people. It is considered as the most effective form of communication because of two main reasons: Use of non-verbal cues. Facilitates instant feedback. In small presentations, we can make use of a blackboard, graphs, charts and slides as a visual aid.

  15. How to Give a Persuasive Presentation [+ Examples]

    Follow these steps to win friends and influence people within your audience. 1. Decide on a single ask. The key to convincing your audience is to first identify the singular point you want to make. A good persuasive presentation will focus on one specific and easy-to-understand proposition. Even if that point is part of a broader initiative, it ...

  16. How to Write an Effective Presentation Outline

    1. Decide the Purpose of the Presentation. Decide on the goal of your presentation before you start writing any notes. It serves as a base for the remainder of your outline. Your presentation may have one of the following six objectives: to inform, convince, motivate, inspire action or entertain.

  17. 15 Effective Visual Presentation Tips To Wow Your Audience

    7. Add fun with visual quizzes and polls. To break the monotony and see if your audience is still with you, throw in some quick quizzes or polls. It's like a mini-game break in your presentation — your audience gets involved and it makes your presentation way more dynamic and memorable. 8.

  18. make/give/do a presentation

    Make wouldn't be used. Give however is used a lot. Do would be used - but only informally. Cheers. Neal Mc. After a Google search: - "Make a presentation" has 10,200,000 results (probably because it has more than one meaning...) - "Give a presentation" has 8,720,000 results. - "Do a presentation" has 4,450,000 results.

  19. How to present a presentation: 8 strategies to wow a crowd

    8. Make the most of non-verbal language. Over three-quarters of communication is non-verbal, emphasising the importance of body language in conveying your message. To improve your project presentation, avoid closed-off gestures like crossed arms or hands held behind your back or in your pockets.

  20. How to Make a Persuasive Presentation (+ Examples)

    So make sure to write what you feel and feel what you say. Or otherwise learn acting. 6) Reciprocity. People feel obliged to return favors. To use this to your advantage start a physical presentation with a small handout. To make it easy use a QR code slide (you can use a free QR code generator)to give your audience a digital handout.

  21. How to Start a Work Presentation, Be Engaging: Public Speaking Expert

    Starting a work presentation with a question or a personal anecdote are more engaging introductions to make a memorable first impression. Menu icon A vertical stack of three evenly spaced ...

  22. What is Conversational Presenting and Why You Should Give It a Try

    What is Conversational Presenting? Here comes the only definition in this article. Conversational presenting is about delivering a presentation that gives your audience multiple opportunities for structured interaction. This is what it means in reality. Let's think about a traditional presentation for a moment. What words come to your mind?

  23. PRESENTATION definition

    the act of giving or showing something, or the way in which something is given or shown: [ C ] a multimedia presentation [ C ] After the sales presentation, the board had a number of questions. [ U ] Presentation of the awards takes place at a banquet in June. [ U ] Both the food and its presentation were excellent.

  24. How to Create a 5 Minutes Presentation

    A 5-minute presentation is a short talk designed to convey a specific message, idea, information, or argument within a limited timeframe, between three to five minutes - the latter being the average duration. Due to the brevity, these presentations require careful planning and preparation to ensure the content is concise, focused, and impactful.

  25. How to use Microsoft Copilot in your day-to-day work

    Create a new presentation from scratch. Create a presentation based on a file. Add a new slide to a presentation. Redesign slides to use a new theme or style. Let's give that first bullet point a try with this prompt: "Create a presentation about Q1 sales for AdventureWorks. Make it modern with a blue theme.

  26. Free AI Presentation Maker

    AI Presentation Maker. When lack of inspiration or time constraints are something you're worried about, it's a good idea to seek help. Slidesgo comes to the rescue with its latest functionality—the AI Presentation Maker! With a few clicks, you'll have wonderful slideshows that suit your own needs. And it's totally free! Get started.

  27. Travis Kelce said these three words to Taylor Swift after winning the

    Just like haters gonna hate, Swifties are gonna swoon over Taylor Swift and Travis Kelce's winning romance. The Kansas City Chiefs football player gave supporters of the couple plenty to warm ...