SEO Chatter

30 Best SEO Case Studies: Real Examples & Results That Work

How would you like to read the best SEO case studies ever published?

More importantly, how would you like to copy the best practices in search engine optimization that are based on real-world examples and not just theory?

Below, you’ll find a list of the top 30 SEO case study examples along with the results and key findings. By studying these SEO case studies and applying the lessons learned on your own site, you can hopefully achieve similar results for your SEO campaigns.

Table of Contents

Best SEO Case Studies

How i increased my organic traffic 652% in 7 days  – backlinko seo case study.

Learn how Brian Dean used the “Skyscraper Technique 2.0” to increase his organic SEO traffic to one of his web pages by 652%. This same approach helped a brand new post hit the #1 spot in Google within a few weeks. The case study is full of screenshots, key findings, and guided steps for you to follow.

SEO Investment – Google Search Central Case Study

Find out how an investment in SEO and implementing applicable structured data can improve user experience and increase organic traffic on Google Search.

How to Create a Squeeze Page That Converts at 74.5%  – Gotch SEO Case Study

See how Nathan Gotch used 9-step approach to create a squeeze page that converts at 74.5%. The tactics revealed in this case study also boosted another one of the pages by 69%, so you know it’s a proven method that works.

From 126 to 121,883 Unique Visitors in Under 6 Months – Ahrefs SEO Case Study

This SEO case study example focuses on Northmill, a Fintech company founded in Stockholm. It reveals how you can analyze your business competitors to develop higher-quality content that will gain a huge amount of traffic and convert those readers into customers. Read it to find out exactly what Northmill did during an SEO campaign to go from 126 unique visitors to 121,883 in under 6 months.

Ranking in 24 Hours in the Competitive SEO Niche – SEO Chatter Case Study

This case study was a partnership between SEO Chatter and Keyword Chef. It shows you how much organic traffic and money was earned by publishing 45 blog posts based on keywords found with the Keyword Chef tool. You’ll also discover the steps taken to get those posts to rank in the top 10 positions on Google within 24 hours or less after publishing.

From 0 to 75,000 Visits A Year – Ryan Darani Case Study

Find out complete details on the challenges, limits, budgets, and timeframes for a client that went from 0 clicks per day to now 300-400 on average with only 60 pieces of content on the site.

How We 4x’d Traffic and Doubled Revenue in E-Commerce – Diggity Marketing SEO Case Study

This is one of the best SEO case studies for e-commerce. Inside, you’ll learn how an e-commerce client grew their traffic by 417% in 8 months. You’ll get the exact SEO strategies deployed, content improvements, and backlink tactics. The results speak for themselves: an extra $48,000 in additional monthly revenue was achieved for a total of 112% increase in overall revenue.

Diggity Marketing is also featured on my SEO secrets page and is a good resource for more SEO success case studies.

6-Step Process That Generated 150,732 Visits  – Robbie Richards SEO Case Study

In this SEO case study, you’ll learn a repeatable 6-step process that one SEO marketer used to get his client to #1 in Google. This strategy helped him outrank big name brands like Mashable, and increase organic traffic by 11,065% in just 6 months.

Scaling an Outdoor Niche Site to a $175K Exit – The Website Flip SEO Case Study

Get a complete month-by-month breakdown of how one business bought a website on Flippa and scaled it for a $175,000 exit. You’ll learn every step they took with SEO and site improvements from day one of the purchase at $23,000 and the sale 22 months later, all while making $100,938 revenue on top of the final sales price.

How Long Does It Take to Rank for A Keyword  – Bloggers Passion SEO Case Study

Find out how long it really takes for a keyword to hit the first page of Google in this case study. SEO for a new post can take some time to kick in before the page generates thousands of visitors from search. But how long do you have to wait? Is it one week, 30 days, or longer? Read this data-packed example to find out as well as get actionable steps you can take to speed up the ranking process.

Traffic Improves SEO and Affects Google Rankings – Cognitive SEO Case Study

This company tracked a strong correlation between a spike in traffic from a Reddit post to an increase in Google rankings for an ultra-competitive keyword. Find out how they experienced a boost from the 74th position to the 8th in Google search results in just one day.

$780 Revenue In Month 1 with An Aged Domain – Stream SEO Case Study

This is an ongoing case study of a website built on an aged domain. In this first post, you’ll learn how the aged domain was resurrected and what SEO steps were taken in the first month to generate $780.

Large Images In Google Search – Google Search Central Case Study

Learn how having large images in Discover on Google can improve click-through rates and increase visits to publisher websites.

How I Increased SEO Traffic by 600% in 24 Months  – WordStream SEO Case Study

The author of this case study took a site from 20,000 monthly visitors to over 150,000 (a 600% increase) with mostly on-page SEO updates and internal linking methods. He even unpublished 90% of the content on the blog. Learn the four SEO techniques that he used in the right way to explode the search traffic.

A Case Study of Winning in Local SEO  – SEMrush Blog SEO Case Study

This case study talks about how to improve local SEO for a business. It uses the example of a local taxi company in a competitive market. Local SEO can be tough to crack because you’re dealing with two sets of algorithms: organic search results and maps; and maps can be fairly tricky to get ranked in. Find out what courses of action the author took to get this taxi business to appear within the local map pack for almost all main search queries within the city itself.

How To 4x Organic Traffic In 6-Months Using Pure SEO Basics – Authority Builders SEO Case Study

This is an interesting case study on SEO because the site that was studied had increased organically from 7,000 visitors per month to about 68,000 between January to April. The site owner was doing a lot of things right but many simple things were also being done wrong. Find out here how you don’t need fancy SEO tricks to get high rankings and traffic to your blog or website. Once the author performed a technical SEO audit and put into place some off-page optimization strategies like link velocity, anchor text ratios, and relevance, the site’s traffic quadrupled in the next 6 months.

How to Rank in the First 2 Results on Google – Leanne Wong SEO Case Study

In this case study, you’ll learn five essential steps to optimize your blog posts to rank in the first #2 results on Google. The author used these same methods to rank above 1 million competing pages. She talks about using medium tail keywords, Google’s predictive search queries, strategic keyword placement, and more.

How To 14x Search Traffic In 8 Months – Matthew Woodward SEO Case Study

Matthew Woodward is an expert in search engine optimization and he publishes a lot of SEO case study examples. This one in particular is worth the read because it shows you how SEO doesn’t have to be complicated to get exponential results. Inside, you’ll learn how to create a strong plan of action based on 7 steps. Using these same strategies in this case study, the author We increased traffic on an affiliate website from 2,732 visitors per month to 38,420 in just 8 months (14x higher or 1,306% to be exact).

Data-Informed Strategy Delivers Results – Rise Interactive SEO Case Study

This is an SEO case study for the American Egg Board (AEB), a U.S. The AEB is best known for its long-running slogan, “The Incredible, Edible Egg”, and the Just Mayo scandal. The AEB relies heavily on organic traffic to drive awareness; however, it was experiencing a steady decline in traffic and organic visibility, year-over-year. Learn how the Rise Interactive agency used an integrated site-wide keyword strategy, an SEO-first approach on the site structure, and ways to capitalize existing SEO equity to generate an 87% increase in mobile traffic and 22% improvement in desktop traffic.

How an Integrated, Keyword-Driven Blog Strategy Increased Organic Traffic to a Leading Analytical Laboratory’s Blog by 58% – TopRank Marketing SEO Case Study

This is one of the shortest and best SEO case studies you’ll ever find. You can read through it in under 3 minutes. But don’t let the length fool you; the data and actionable takeaways are priceless. Discover how Innovatech Labs, a leading analytical laboratory in Minnesota, used an integrated keyword-driven blog strategy that consisted of a five-step targeted plan to generate an increase of 58% traffic to the blog. As an indirect improvement, the site also received a 33% growth in newsroom traffic to qualified product pages and 19% increase in overall pageviews.

Organic Visitors Increased by 87%, Located in Target Local Cities – Wastecycle SEO Case Study

The client behind this case study is Wastecycle, a sustainable waste management company that provides a recycling and waste management service. Wastecyle wanted to get more business by reaching customers looking for local skip hire and Hallam digital marketing agency provided local SEO strategies to achieve this goal. Read the SEO case study to find out how the agency generated an 87% increase in organic visitors in local cities, 150% increase in clicks for the targeted term “skip hire”, and 297 varied phrases achieving page one rankings on Google.

How We Ranked on the First Page of Google for 4 Competitive Keywords in Just 8 Months – OutreachMama SEO Case Study

This case study is a few years old but everything in it still highly relevant for today. Find out how a link building company used a 3-step strategy to rank on the first page of Google for four target keywords and in the top 3 results for two of those keywords. The case study explains the way the company built links, what pages were targeted, the anchor text used, and the timelines for each phase.

Design Modo Penalty Removal Boosts Organic Traffic by 61.79% – Reposition SEO Case Study

This is a good SEO success case study to read because it focuses on Google penalty removals. You can skim through in less than one minute too. Design Modo, a resource for digital designers and developers, had an apparent partial penalty that had gradually decreased its organic traffic month on month. Reposition SEO agency got involved and found out that the root of the penalty was due to Design Modo’s outbound links rather than the usual inbound links. After a few tweaks and a reconsideration request to Google, the organic traffic increased 61.79% along with an 86% improvement in all keyword rankings.

An Increased In Total Organic Users By 555% – Victorious SEO Case Study

This case study follows the journey of Oji Vape, a wholesale vaping supplied company, that initially got burned by an agency that used outdated SEO tactics that no longer applied to Google’s constantly evolving algorithms. After switching to Victorious SEO agency, Oji Vape experienced a 555% increase in organic visitors within 8 months. This has translated to a 745% improvement in goal completions that took into account sales inquiries by phone and online form submissions. Find out what Victorious did to achieve these amazing results.

Content Strategy for a B2B Furniture Supplier – Web Talent Marketing SEO Case Study

This case study goes beyond SEO tactics and enters the realm of conducting a good content strategy. The B2B furniture supplier client had invested in search engine optimization for a few years with a primary focus on link building. But the newly hired agency felt like the furniture company needed to diversify its SEO strategy in order to remain competitive in the organic search results and acquire new customers that were not familiar with the brand. After a bit of work, the agency achieved these results: 34,878 organic entrances to blog posts (48% of all organic traffic), increased conversions from blog entrances by 70%, 74 keywords on page one of Google search results, and 13 featured snippet results.

313% More Organic Traffic with REAL Examples – From the Future SEO Case Study

This case study examines the SEO results from 3 different websites, in 3 totally different niches, that all have different conversion metrics for “success.” Learn what steps were taken to run an SEO campaign for each website to meet the key goals for success.

How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes – Moz SEO Case Study

In this case study, you’ll learn about Wall Street Oasis, an online community focused on careers in finance with over 2 million visits per month. Inside, you’ll discover two of the site’s main SEO problems as a large forum with over 200,000 URLs and the simple solutions that helped it regain its growth trajectory.

A 48% Boost in Year-On-Year Organic Traffic – Brand New Copy SEO Case Study

This case study focuses on Field & Lawn, a marquee hire company that operates throughout the UK. As a result of the hired agency’s efforts, Field & Lawn saw a 48% increase in Year-on-Year traffic, a 5% reduction in bounce rate, and a significant ranking improvement for almost all 42 targeted keywords. Find out what methods were used to gain these increases in visibility and how you can copy them for your own success.

How I Ranked 1800+ Keywords on Page 1 of Google in Just 6 Months – Shane Barker SEO Case Study

In this SEO case study, you’ll discover exactly how Shane Barker ranked 1800+ keywords on the first page of Google search results. He outlines a 6-step strategy that any business can use to achieve similar metrics. What’s also nice about this case study is that the author has a lengthy FAQ section at the end where he answers common questions people have about the methods used for growth with search engine optimization.

7 Steps To 197,514 Monthly Traffic – Apollo Digital SEO Case Study

In this SEO case study, you’ll discover the step-by-step formula of the entire search engine optimization process that Apollo Digital uses to rank its clients’ websites. This study in particle focuses on a SaaS business process management software and how it went from around 8,000 monthly visitors to about 200,000 in less than 2 years. You’ll get everything explained in detail like the content writing process, interlinking strategies, visual improvements, headline tweaking, and of course, SEO tactics.

Read More Case Study Examples

I also have more digital marketing case studies with real results from other industry experts that you can study and use to improve your online marketing campaigns:

  • Affiliate marketing case studies
  • Content marketing case studies
  • Digital marketing case studies
  • Email marketing case studies
  • PPC case studies
  • Social media case studies

What Is an SEO Case Study?

An SEO case study is an in-depth study of search engine optimization in a real-world context. It can focus on one SEO tactic or a group of SEO strategies to find out what works in search engine optimization to improve traffic and organic visibility.

Are Case Studies Good for SEO?

Case studies are good for SEO because you can learn about how to do search engine optimization in an effective way. Instead of just studying the theory of SEO, you can learn from real examples that applied SEO methods to achieve success.

In addition to learning from case studies, you can also get valuable insights from my SEO books list that contains expert search engine optimization training.

Summary for the Best SEO Case Studies

I hope you enjoyed this list of the best SEO case studies that are based on real-world results and not just theory.

As you discovered, the SEO case study examples above demonstrated many different ways to perform well in search engines. By studying the key findings from these examples, and applying the methods learned to your own site, you can hopefully achieve the same positive outcome. New SEO success case studies are being published every month and I’ll continue to update this list as they become available. So keep checking back to read the current sources of information on search engine optimization.

case studies for seo

  • Google Search Central
  • Español – América Latina
  • Português – Brasil
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14 SEO Case Studies: Challenges, Solutions & Results

Christina Lyon

August 7, 2023

Take inspiration from these successful SEO case studies to rise through the ranks.

Here, you’ll find: 

  • What exactly an SEO case study entails
  • A handpicked roster of stellar case studies to inspire
  • Unique SEO tactics that led to big results
  • How case studies can benefit your biz

Constant keyword research, consistent   content writing , user-friendly web design, backlinking … so much goes into a solid search engine optimization (SEO) strategy.

What’s more, you might invest a ton of efforts into all these tactics but still struggle to get anywhere near the top  of search results.

Two pieces of good news: You’re not alone, and there are ways to get your rankings where they ought to be.

Reading over a good SEO case study can help inspire new strategies and show you what’s possible with the right plan in place.

To give you a head start, we’ll cover dynamic SEO success stories from HawkSEM as well as other agencies. We’ll share the best tactics, common challenges to overcome, and results to support your marketing efforts. 

Get ready to ramp up your SEO.  First, let’s get back to basics.

What is an SEO case study?

An SEO case study highlights how a consultant or agency partnered with a specific client to drive significant, notable SEO results .

When brands want to beef up their SEO strategy, they often partner with an SEO agency or professional to help them achieve desired outcomes.

A case study helps paint a clear picture of how a brand went from point A to B on the search engine results page, or SERP   — with “B” being results like skyrocketed organic traffic , greater conversion rates , and high keyword rankings. 

But SEO isn’t the same for every brand. Sure, there are overarching categories like content and keywords. But different niches, budgets, and goals distinguish SEO tactics and results across the board. 

Reviewing an SEO case study helps you identify success markers and the strategies used to achieve that success.

With these insights, you can glean tips and tactics to apply to your brand’s SEO strategy. 

14 SEO case studies for top-ranking inspiration

Thousands of monthly traffic hits, 2X conversion boosts, and pumped-up keyword rankings are just a few of the incredible results our clients have experienced with the right SEO services. 

But you’ll notice each brand comes with a unique challenge that informs the right SEO strategy for them. 

  Moneta Group catches local leads with triple-boosted keyword portfolio

Moneta Group has over two decades of experience in the wealth management space. Still, competition increased over time, so we needed to study those competitors and their keywords closely. 

While Moneta wanted to improve national keyword rankings overall, their top priority was to stand out in four local markets.  If you’re also looking to boost visibility in your area, then check out the strategies used in this local SEO case study . 

Strategies:

  • Local SEO – We built geo-specific web content to capture potential wealth management clients in the four areas Moneta Group was interested in. On top of that, our beefed-up citation profiles for each office helped solidify independent local ranking signals. 
  • Competitive analysis to fill keyword gaps – Moneta still wanted nationwide keyword rankings, so we had to review their competitors to see what was missing. We identified keywords with the lowest competitive metrics and organized them into a brimming content calendar to rank for each one. 
  • Content optimization – Moneta had a ton of great content on its website, but it needed a revamp for Google and new audiences. We conducted ongoing, on-page optimization , including backlinking and keyword development. 

Results: 

  • 326% increase in net organic keyword portfolio
  • 164% increase in organic keywords in positions 1-3
  • Over 23% increase in Google Analytics goal completions

  Escape the Room makes a real impression — 4 million, to be exact

With locations across 18 cities and 10 years of industry expertise, Escape the Room is a leader in the live game and entertainment industry. With all those locations to manage, their marketing initiatives fell behind. 

They had a substantial base but needed strategic input to maintain a strong digital footprint. 

Strategies: 

  • Metadata revamp – Escape the Room had 16 different locations, and not every website contained optimized metadata. But crawlers dive into these details, so they deserve some attention. That’s why we added new SEO elements like title tags and meta descriptions to keep Google happy. 
  • Speedy load time – Slow site speed can send your audience packing after just a few seconds. We dove into each website’s assets to remove anything clunky and decrease load time. This also improved mobile responsiveness. 
  • Quality content creation – From team-building ideas for company staff to escape room tips and tricks, there was no shortage of relevant content to create for Escape the Room. We paired new pieces of content with fresh, snazzy website designs to attract information-seeking readers, planting the seeds for conversion later on. 
  • Achieved an account-wide peak of 62% impression share
  • Hit a record number 4 million monthly impressions
  • Reached an all-time-high account-wide ad position of 1.1 for the brand

  DesktopReady waves hello from the top of the SERPs

A new website launch caused DesktopReady to experience a traffic slump, despite being a leader in their industry with over 1 million users on their desktop-as-a-service (DaaS) solution. How could they maintain their leading position in this space with endless competition and minimal organic traffic ?

We knew what we had to do. 

  • Technical SEO audit – New website launches sometimes miss the mark with SEO. We conducted a full audit to catch all issues affecting the site’s appeal to SERPs . 
  • Content all around – We optimized old content with new targeted key terms and created new content to target more qualified leads and foster website traffic . 
  • SEO support for social media profiles and YouTube – Believe it or not, your social profiles matter, too. So, we optimized DesktopReady’s social media to complement its strong web content and backlink profile. 
  • Increased users by 409%
  • Grew backlinks from 822 to 1,340
  • Jumped from 4 to 468 terms in SERP rankings

Keyword revamps, backlink strategies, and content creation are not the simplest tasks to complete on a marketer’s endless to-do list. Luckily, an SEO agency can check all those boxes for you. 

  Honda doubles traffic and reaches 30 million people

Honda Motor Co. wanted to promote their new Civic hatchback and Accord models to South American audiences. The problem? They were competing for keywords with their dealership partners. 

On top of that, Honda just wasn’t reaching their target demographic with their existing content. 

  • New and improved keyword targets – We needed to get Honda and its dealers on the same page. So, we looked at the digital marketing goals for all parties and created new keyword targets for each to follow. 
  • Audience research – Honda had a target demographic, but SEO campaigns just weren’t reaching them. We sat down to discuss the brand’s unique selling points and linked them to their customers’ needs via tailored SEO content and keyword research . 
  • 30% decrease in CPC (cost per conversion) 
  • 40% increase in dealer inquiries
  • 200% increase in traffic

  Zephyr sees massive gains in lead volume and market share

When leading SaaS company Zephyr came to us, their digital marketing strategy was across the board and lacked cohesion. With campaigns and goals in place, they needed help reigning everything into a sharp message and aligned approach. 

With so many team members and initiatives at play, everyone was hamster-wheeling and struggling to stay caught up. 

This lapse in cohesion created a hodgepodge of mixed messaging, and, not surprisingly, they weren’t bringing in as many qualified leads as they desired. 

  • Big picture strategy: The first thing we did was get everyone on board about how to organize each and every initiative to work together cohesively. With an aligned, collaborative vision, we created a more unified strategy for all digital marketing campaigns.
  • Landing page redesign and optimization: We tackled creative from the get go and redesigned a landing page that was working against Zephyr by not engaging its visitors. Plus, the lead form was long and convoluted. With an engaging, dynamic new landing page design and a more efficient lead form, Zephyr saw immediate results–we’re talking double the lead volume than the original landing page. 
  • 100% increase in Zephyr’s lead volume with the new landing page
  • $250 decrease in CPA

  Career Group Companies boosts job applications with keyword revamp

Imagine you’re an employer with a ton of job listings, and you aren’t receiving any applications. Career Group Companies , a staffing agency, faced this problem. The culprit? Less-than-stellar SEO was hiding their listings from prospective candidates. 

We got to work with tried-and-true SEO tactics to improve the brand’s connection with their audience, drive more traffic, and improve application volume.

  • Keyword portfolio expansion – We needed to understand why people looking for certain jobs weren’t landing on Career Group Companies’ listings. The answer was a few adjustments to their keyword portfolio, including long-tail variations and keyword phrases that included specific job titles and industries. 
  • Data-driven strategy – Our proprietary tech, ConversionIQ ™, helps us decrypt all the data to reveal the whole picture of your SEO and content marketing campaigns. We used our platform to gather sophisticated data across multiple channels and identify qualified and unqualified leads to inform a greater SEO strategy . 
  • New content assets – Career Group Companies wanted to highlight diversity, equity, and inclusion (DEI) efforts and channel company-wide goals in their content. Naturally, we created new content assets to accommodate these goals and optimized existing content as well. 
  • 43% increase in job listing page views from organic traffic
  • 71% increase in entrances from organic searches directly to job listing pages
  • Significant growth in the candidate pipeline

  Content, colors, and CTAs bring Happy Ears Hearing Center a nearly 4X traffic increase

Happy Ears Hearing Center is a Phoenix-based audiology office that offers specialized ear healthcare services to clients. The company had two SEO goals: one, to capture the local audience that would best benefit from their services. And two? Establish their brand as a national industry expert on hearing issues. 

We tackled a wider net of keywords and user experience improvements to garner more conversions. 

Strategies : 

  • U ser experience enhancement – Don’t you hate clicking on a web page only to be met with a long, boring block of text? We spiced things up on Happy Ears’ website with colors, digestible headers, and engaging calls to action (CTAs). This led to more local conversions and appointments. 
  • Expanded keyword targets – Happy Ears wants to be an online go-to for all things hearing. So, we had to research what its audience was plugging into Google and expand that across the whole country. 
  • 245% increase in total organic keyword rankings 
  • 396% increase in organic traffic
  • 44% increase in local conversions

Happy Ears had its audiology services on-point. With added focus on the online user experience, readers benefited from their knowledge and expertise.

  More visuals and updated keywords help Dilo recover lost rankings

DILO is a gas-handling product and service provider with decades of experience, but even its longstanding SEO wasn’t immune to a website redesign in 2019. 

We’ve seen it before: lost traffic and dropped keyword rankings from a new launch or migration. And in DILO’s case, those lost rankings were high-value keywords that it really needed to get back in order to re-establish its place in the industry. 

  • On-page optimization – We always conduct a technical SEO audit after a redesign. This time, we fixed a few speed and navigation issues. Next step? Content optimization with updated target keywords and meta tags.
  • Visual content – The gas industry isn’t the easiest to grasp, even with an organized, comprehensive article. We introduced more infographics and charts into DILO’s content to improve organic traffic and the user experience . 
  • 36% increase in organic clicks within 6 months
  • 24% increase in Google clicks for high-value keywords within 3 months
  • 46% increase in Google impressions within 3 months

  Easly hits the SEO ground running with 70 new pieces of optimized content

Easly is a Canada-based platform that provides capital advances on SR&ED grants to innovative new brands. 

The company was new to the digital marketing world and came to HawkSEM with a brand-new website. It was our job to get it off the SEO ground with relevant content and authority to appeal to their audiences. 

  • New content to the max – We had to start from scratch, and 70 new pieces of content did the trick. Of course, we had to ensure the information was flawless and accurate to capture niche audiences for this brand. And we wrote for every potential customer in the funnel, from curious onlookers to conversion-ripe audiences. 
  • Domain authority – Easly was still fresh to Google’s eyes. They didn’t have enough external or internal links to channel credibility and thought leadership. We focused on creating linkable content that naturally brought backlinks from other reputable industry players. 
  • Technical tidbits – New websites always have a few snags. We enhanced site speed and adjusted some web elements to improve the mobile experience. 
  • 2,500% increase in referring domains
  • 40+ featured snippet results on Google
  • 1,500% increase in the brand’s keyword portfolio

People love reassurance, especially before making a purchase. A content library brimming with industry knowledge and helpful tips delivers that assurance to both readers and search engine crawlers. 

Wind River triples CTR with PPC and SEO management

Wind River is a global SaaS brand that helps companies with digital transformation for vital intelligence systems in the aerospace, medical, automotive, and defense spaces. 

They originally came to us for PPC services , but every cohesive marketing strategy leverages SEO, too. 

  • Internal linking – We improved site navigation and organic rankings by finding relevant placements for internal links across Wind River’s content. 
  • Content research – Tech niches are abundant with potential content, but you really need to ensure audience relevance before you start writing. We conducted competitive analysis and keyword research to inform our content calendar. 
  • Technical and on-page SEO – We covered our technical bases by cleaning up metadata and title tags. On top of that, we ensured logical formatting for web content with H1s and H2s, as well as updated all pieces of content with relevant keyword targets. 
  • 20% decrease in ad spend
  • 294% increase in clickthrough rate (CTR)
  • 39% increase in users

  Samanage reaps organic traffic with a poppin’ content calendar

Asset management and service-desk SaaS brand Samanage operates across 50 different countries. Despite their global presence, they still had trouble ranking in the SERPs . 

A custom-coded WordPress template impeded them from making technical SEO changes to appeal to Google’s crawlers. Plus, their blog wasn’t aligned with a cohesive SEO strategy , so they enlisted marketing agency Tinuiti to help them get on track. 

  • Robust content strategy – Tinuiti published over 65 pieces of content for Samanage across various types. They started with keyword-targeted blog posts and expanded to whitepapers, landing pages, and more evergreen content to improve web visibility. 
  • Blog redesign – Brainstorming ways to improve conversion rate optimization ? Take a page from Tinuiti’s playbook and optimize your blog’s design elements with overall website A/B testing. 
  • 42.14% increase in organic traffic YoY
  • High rankings for non-branded keywords

Mommy’s Bliss builds trust with new audiences via link building

When you’re a mom-and-pop shop, marketing might be as easy as a Facebook ad or physical sign. But when you start expanding, things get more hectic. 

Mommy’s Bliss sells high-quality baby products, and experienced immense growth that spurred an entire website redesign. Those two events can seriously throw your SEO strategy off-course.

Luckily, help from HawkSEM made all the difference, as showcased in this ecommerce SEO case study .

  • Backlinking for credibility – Mommy’s Bliss expanded its audience, so new visitors might not have been aware of the company’s strong values and credentials. That’s why we needed to launch a backlinking strategy to establish E-A-T (expertise, authoritativeness, and trustworthiness). Think about it: parents need to feel 100% confident in a brand before purchasing a product for their kids. 
  • Daily SEO management – HawkSEM offers all clients a dedicated manager to oversee progress, strategize improvements, and catch any snags before they develop into bigger problems. We handled all the SEO oversight so Mommy’s Bliss could focus on creating new products for its booming audience. 
  • Over 65% increase in organic sessions year over year
  • 79% increase in total keyword rankings
  • Doubled goal completions

Forks Over Knives leverages search data to recover lost traffic during COVID

The pandemic kept people at home and away from Forks Over Knives’ website. The health lifestyle brand noticed a slump in organic search traffic , along with a decrease in search volume for their target keywords . 

But the problem wasn’t their rankings. They still held top spots for their target keywords , people just weren’t typing them into Google anymore. Search intent had changed, and marketing agency Wpromote knew the keywords needed to change, too. 

  • Trend research – Wpromote used Google Trends data to understand how people were shifting their search queries and which keywords were replacing the old ones. 
  • Content strategy shift – When life gives you new keywords, you make new recipes (at least, that’s what Forks Over Knives did during the pandemic). Everyone was looking for recipes, so Wpromote used trend data to predict the most highly searched recipes to create content for. 
  • 278,000 organic sessions for their “banana recipes” pages
  • 41% increase in total organic sessions month over month (MoM)
  • #1 trafficked all-channel landing page since publishing

People adapt with the times, and your SEO strategy should, too.

Even enterprise-level SaaS businesses like Vimeo need to stay sharp on their SEO . With over 260 million users uploading hundreds of thousands of videos on the daily, it’s not surprising that indexing and structure data issues arose.

Customers struggled to conduct basic SEO tasks to optimize their videos, like indexing APIs, adding structured data to their sites, submitting sitemaps, and beyond. Meaning? They weren’t getting as many eyes on their video content.

The solution? Vimeo got on board with Google’s SEO best practices to improve visibility and searchability for their active customers.

  • Allowing customers to index videos at scale – Vimeo streamlined the indexing process to allow embedded videos to show up on Google’s SERPs. By using iframe embeds and noindex in tandem, embedded Vimeo videos from customer websites’ could be indexed and thus, provide more visibility to their own web page without the mess of adding individual markups for each video.
  • Making Key Moments searchable – Ever searched for how to boil an egg and had to skip past the first three minutes to get to the instructions? Annoying, right? Fortunately, you won’t have this problem anymore because time-stamped segments of Vimeo’s video content now show up in Google Search. By adding Clip markup to all video pages and rolling out Seek markup (auto-generated Chapters that Google identifies as Key Moments), Vimeo customers can now attract more organic traffic to specific segments within each video.  

When it comes to visibility and video content, Google and Vimeo go together like PB&J.

The takeaway

Whether you’re running a small business or a giant ecommerce operation, SEO success is vital for a modern online marketing strategy. 

Each of these SEO case studies shows key takeaways and tactics you can apply to create the most effective strategy for your business goals.

And if you still need a hand? HawkSEM’s SEO experts have over a  decade of experience helping clients like you improve conversion rates , boost traffic, and smash any other SEO goals on your roster. 

Our clients enjoy an average of 4.5x ROI after working with us. So, let’s turn your SEO into one of our success stories. Book a call today . 

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On-site SEO is a vital part of search visibility. To bring in more organic traffic, you’ll need to implement the right elements when optimizing your site....

Follow these 11 steps to create quality content marketing that educates your audience and makes your brand an industry thought leader. ...

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How to Build a Killer SEO Case Study (+ FREE TEMPLATE!)

Let me let you in on a secret: half of being “good” at SEO is knowing how to communicate results to your current and future clients.

A lot of folks in the SEO business tend to think that higher-ups in marketing will just innately understand the value they bring to the table. They’ll typically think that showing a bunch of green arrows and big numbers will be enough. They’re wrong.

Building a GOOD SEO case study isn’t just about fancy graphs and arrows reaching toward the sky: it’s also about building a story, showing just what all of those numbers REALLY mean for clients.

What does it practically mean for clients to rank for keywords? What does a 500% increase in traffic really translate into?

If you work in SEO, you’re going to be screaming at your screen right now. “It’s an increase in traffic! What else needs to be said?”

Yeah. No — trust me, we get it. But clients won’t — and if they aren’t getting it, that’s your failure, not theirs. 

So, let’s talk about how to make sure that doesn’t happen. 

Image by tirachardz on Freepik

SEO Case Study Basics: Where to Begin

First, it’s important to understand what the point of a case study really is. Case studies are built to show clients that yes, you do know what you’re talking about — and that you have some experience in your field.

Think of them as brochures showing how your company has helped similar clients in the past.

Case studies (and what they exactly contain) will differ a bit from industry to industry (hence why this is the SEO case study guide and not, say, the marketing case study guide).

If you’re trying to build an SEO case study, you’ll have to do three things:

  • Show the client what’s possible with SEO.
  • Show the client how you are responsible.
  • Show the client how it can work for them.

… and you need to do it all within a quick, easy-to-digest narrative.

Let’s break that down a bit:

Showing Potential Clients What’s Possible

This bit is simple: it’s just showing them what success looks like. While not every client you have will show smooth, linear progress, you’ll generally want to limit your case studies to ones that fit that bill.

You want their success to be easy to follow, because you want your future client to be able to imagine this path for their own company.

This is the part of the case study where you can show off all those fancy numbers. Keep it general, though — there’s no need to get hyper-specific. Talk about how many keywords you helped them rank for. Feel free to shout out any particularly impressive keywords you’ve snagged for them — but only if they don’t require much explanation.

Most importantly, though, you need to tie those numbers to dollars.

Keep this question in mind when writing a case study:

Did the client get a return on investment — and was it significant?

As an example here, we can use a screenshot from one of our clients:

One client paid us to write content for them. We did — and in six months one blog post had made $14,248.00 in revenue . It had brought in 186,751 sessions . And that was just one of many posts that generated thousands in sales.

We charged $2,000 for each of these posts. In total, they were worth $40,959 for this particular six-month period — and keep in mind, that value doesn’t just go away after a few months, either.

(You can get our generic proposal here, if you’d like to know more about our rates.)

This was in a hyper-competitive space and our client was being heavily outspent by competitors. Yet, this is what we were able to achieve in a relatively short amount of time.

Your SEO case study should show that money spent on SEO = an increase in revenue.

Of course, you won’t be able to do this all the time — but you should be able to say something like, “This led to an increase in X% more sales,” or “This led to an X% increase in new leads.”

Showing You’re Responsible

This is where that part two comes in: you’ve got to highlight what you bring to the table that no one else can. 

We can’t tell you what that is, necessary. What is YOUR value proposition? What is your unique angle?

For TCF, it’s our expertise and our writing talent. We put our blog content up front in a lot of cases because we’re confident that our writers are better than… well, just about anyone.

We’re also confident in our expertise. 

We can talk endlessly about how our CEO, Kari DePhillips, was named one of the top 3 women in SEO by Serpstat . Or how we practice what we preach and have driven our entire business through SEO. 

Or how we were ten years ahead of the curve when it came to working remotely .

All of that allows us to weave a simple narrative in our case studies we hand to clients: SEO works, we’re better at it, and we can utilize our specific advantages to do incredible things for your business.

What Data Range Should You Include in Your SEO Case Study? 

As a quick aside, it’s important to point out just what data you’re including. Or, more accurately, what data range you’re including.

The obvious answer is whatever shows your impact in the most dramatic way.

A little less obvious, however, is something standard — something that both shows your impact while being a relatively common metric of success. This is why we typically show year-to-year results in our case studies. When you start breaking things up into smaller units, it can start to look like cherry-picking.

Year-to-year results typically are big — and to marketers and execs in the know, they’re also impressive because they tend to include spin-up time. This means that they tend to be realistic, too — something that can earn you kudos in a space known for being, uh, let’s say a little less than honest.

As far as what data you’re showing, we suggest sticking to the big numbers: sessions or users, conversions, and number of ranking keywords. SEMrush can be useful here — we find their historical data to be the best. (PS: If you want to give SEMrush a try, you can get a free week by using our link. )

Showing It’ll Work For Them

This is a special bit that’s going to require us to go on a bit of a tangent.

At the end of 2019, a client came to us with a unique problem: their customer is a needle in a haystack.

They were convinced that they were different. They were the exception. SEO wouldn’t work for them.

Because they sell luxury doors, windows, and security solutions to some of the richest people on Earth. Basically, if you need a bulletproof panic room for your yacht, we know a guy. 

Could SEO really help them find their target market? Were these hyper-rich folks really looking at Google to find the best security solutions for their home? 

Maybe they weren’t — but someone certainly is.

We convinced our client that high-end architects and interior designers are absolutely Googling this sort of thing. 

They want to know about the latest options and building materials to woo clients over. With the pandemic eliminating the ability to make in-person sales calls or attend conferences. Googling is the easiest and next best option

We were able to tell — thanks to keyword research — that security consultants were looking for options for their clients.

A year later, and surprise:

Before our client signed with us, he was going door-to-door around the United States trying to sell millionaires and billionaires these products.

Now? He gets clients coming to him — clients he otherwise would’ve never reached.

Big clients, with big budgets – even some famous people from Hollywood! Their security and interior design teams Google various terms we’ve optimized our client’s website for, and BAM.

Within six months, our client received so many new leads from SEO he had to hire new salespeople to keep up with demand.

But what does this hyper-specific case study show? How is it relevant to potential new clients?

That’s easy: because it shows we’re competent, and it also shows that we can develop an SEO strategy that works for industries that aren’t typically thought of as “SEO friendly.”

It’s for this reason that we think that any simple story you can tell about a client’s success is good — even if they aren’t in an especially common industry.

Good stories are good stories. It’s as simple as that.

Include a Narrative in Your Case Studies

Marketing is just storytelling. SEO folks tend to be very focused on the data — but the reality is, even good data can’t sell itself. You’ve got to include a narrative.

Why did your client come to you? What did they need? What were they struggling with? How did you solve their problem? How does that relate to the potential client reading the case study?

To make this easy, most of our SEO case studies follow a simple formula:

  • The Problem
  • The Strategy
  • The Results
  • What This Means For Your Brand

Here, the problem refers to the initial dilemma. Why are they coming to you? What do they need? What questions do they have?

The strategy is exactly what it says on the tin — just boiled down into a paragraph or two of easy-to-digest copy.

The results is where most of the three things listed above this section. We talk about the numbers, what they achieved, and what that means for the client.

Finally, the last section translates our past (or current) clients’ success into the potential success of the person reading the case study. We’re careful to point out how the client in the case study is unique, but at the same time, we make sure to point out that the nature of SEO is inherently universal.

That is, SEO can work for all businesses — it might not work in the same way, and it might not have the same results, but there’s a strategy there that CAN work to some extent for YOUR business.

https://www.freepik.com/free-photo/business-desktop-with-office-elements_4702652.htm#page=2&query=notebook%20glasses&position=2&from_view=search&track=sph

What to Avoid When Making an SEO Case Study

Don’t fall into the trap of relying on big names.

Many of the folks on TCF’s staff have had the luxury of sitting on both sides of the table. That means that, in addition to having to pitch businesses before, many of our team members have also had to court agencies.

This means that we are familiar with what some of your pitch decks look like.

And… we have to be honest, we’re a little embarrassed for you.

Far too many big (like, if you work in marketing, you’d know their names) agencies rely on case studies that just name drop Fortune 100 companies, talking about how they “helped” them “achieve results.”

...but if you ask for details?

“Well, everyone said we did a great job!”

If you can’t cite specific details about the project and what you did, then you aren’t writing a case study — you’re just writing copy for your execs to high-five over.

Your case study shouldn’t look like an algebra quiz.

Numbers are good. They’re concrete. 

But we’re marketers, folks. You’ve got to tell a story. 

What problem did you help your client solve? Why did they come to you in the first place? What did you DO for them?

Numbers and graphs can help illustrate these points, but they aren’t the whole story.

Don’t just show green numbers. You’ve got to explain what they mean.

At the same time, you don’t want to go overboard here. Don’t start getting into technical details. 

Your client probably doesn’t need to know the differences between sessions and users. They don’t need to know about algorithm updates, or E-A-T (Expertise, Authority, Trustworthiness), or crawl depth.

They just need to know about results — and the general strategy of how you got your client to wherever it was they wanted to go.

Your case study shouldn’t look cherry-picked.

Your data should look honest. If it’s obvious you’ve been trimming down your graphs, or moving around numbers to make your impact look bigger than it is… well, your future client is going to have some uncomfortable questions for you.

It’s okay to only report on pages you had control over — or if you walk away from a client, only focusing on the time you were there (and the direct results that came from your effort).

Just keep in mind — you’re going to have to answer for any discrepancies.

What an SEO Case Study Looks Like (Download our Case Study Template!)

To help you figure out how to put a case study together, we’ve gone ahead and put together a just for this guide.

We’ve commented on it extensively, so you can see precisely why we’ve made the choices we have. 

We’ve done this because — let’s face it — it’s one thing to tell you how to do it, it’s another thing to see it in action. 

By   Guest Contributor

HOW THE F*CK

Seo case studies, playbooks that help you scale.

I hate bullshit. So for the SEO case studies below, I told the interviewee to leave their personal interests at the door and to give away their best secrets. ‍ And the results were...incredible. The guests got real. They shared actionable frameworks. They shared tricks, tips, and techniques that have never been shared before. We got the exact playbook used by each brand. Want to learn to scale traffic (like the most successful of SEOs)? Unlock +30 case studies for £17 ↓

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Brandon Moore

"Love the case studies, they're excellent 🙌 I've been leveraging them to inform strategy and get buy-in from stakeholders it has been a tremendous help!"

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"The UserPilot case study is just amazing. I've never subscribed to a paid newsletter before, but I'm hooked."

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"Love what you are doing and the money is 100% worth the gold you extract. You articulate it so well and save me a LOT of thinking time!"

Jump to Your Category ↓ ‍

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4 Incredible SEO Case Study Examples

1/ how monday.com wrote 1,000 seo articles in 12 months.

Monday SEO strategy

The project management software, monday.com, is infamous for their intrusive, yet intriguing advertising campaigns.

But, did you know they’re also HOT in the SEO game, too? 

Back in 2020, they were new kids on the block. They had an SEO manager but hadn’t built any kind of strategic SEO plan. But that all changed in Q4 2020.

Rotem Shay, monday’s Head of Acquisition of 8 years, was looking to diversify. And in true monday.com style their attitude was to go big, or go home.

‍ “The head of acquisitions mindset was to just go big or go home. And that's really what you saw.”—Zoe Averbuch, Senior SEO Manager, on the How the F*ck SEO Podcast

In the 12 months that followed, monday.com:

  • Produced 1,000 articles
  • Scaled up to over 1 million monthly visitors

In the How the F*ck SEO community, I was lucky enough to interview multiple people involved in the scaleup.

In part one, we learned the lessons of scale. Brad Smith, from the content production company Codeless, taught the community the critical components of an content operation that can produce 100+ articles in a month.

In part two, monday.com insiders, Eliana Atia and Zoe Averbuch, shared their perspective. We learned how their 8 years of PPC helped prioritization of keywords, and we found out what mistakes, improvements, and best practices they learned on their journey.

“If all this relied on us just being brilliant, that would be bad. I’d probably still be broke.”-Brad Smith on the How the F*ck SEO Podcast

Key Takeaways:

  • ⚡ Moving forward: What were their biggest learnings and how are they continuously maintaining their enormous content library?
  • ⚡ Documentation: What foundational guides are fundamental to scaling content creation? And the ones you must not miss.
  • ⚡ Keywords: How to choose those that rank in a short space of time. So you see results now, not in 12 months.
  • ⚡ Writer acquisition: How to find enough great writers for 125 articles per month. And filter out the rubbish ones.
  • ⚡ Quality: How to write good enough quality for Monday, even on technical topics.
  • ⚡ Return on investment: Was the experiment worth it? How has Monday's SEO strategy iterated from their learnings?
  • ⚡ Why prioritization is everything in SEO . And why this means it's important to ship new content before it's fully edited.

Read the Case Studies:

  • monday.com’s SEO content operation scale up [part 1]
  • monday.com’s traffic scale up strategy [part 2]

Listen to the Interview:

2/ How Typeform Built SEO into a $3M Annual Lifetime Revenue Channel

Typeform SEO

Typeform felt like they came out of nowhere. SurveyMonkey dominated the space, but Typeform’s slick and intuitive UI put them on the map.

Jake Stainer, Typeform’s Head of Growth throughout their scaleup, was new to SEO when he joined, but built out one of the most profitable SaaS SEO strategies I’ve seen.

Typeform’s trick?

Embedding their product in their content strategy. I shared this in the How the F*ck newsletter in April 2023 which summarizes this part of their SEO strategy well:

top seo tips

“I guess the trick is how can you relate your SEO to your product as closely as possible and not start creating like just educational content"—Jake Stainer, Co-Founder of Skale, Ex-Typeform Head of Growth on the How the F*ck SEO Podcast

And that’s just the tip of the iceberg of what we learn in this case study. From growth modelling to rank-boosting experiments, Typeform gave us a masterclass in SEO strategy.

  • ⚡ How Typeform selected and prioritized keywords to drive the most revenue growth (an example of product-led SEO in action)
  • ⚡ How Typeform built out their template library, ranking for 1,000s of bottom-of-funnel keywords.
  • ⚡ Typeforms unique backlink building technique that scaled them to 2.3M backlinks (and 93 domain rating)
  • ⚡ How to build an SEO growth model that makes sure your strategy prioritizes revenue (with template)

Read the Case Study here.

3/ How UserPilot Used Programmatic SEO to Scale to 100,000 Monthly Traffic in 10 Months

Emilia Korczyńska, UserPilot’s whip-smart Head of Marketing, built up UserPilot content operation to output 40 blog posts a month. 

But the potential output capability was, at one point, 29 long-form blog posts per hour.

You may be thinking, huh?! 🤨

But, yeah, that’s right. That’s the power of systems-based thinking and programmatic content compiling.

“Programmatic SEO is essentially building content at scale from templates. Typically it’s content that follows certain patterns, for example, a formulaic keyword with an interchangeable variable.”—Emilia Korczyńska on the How the F*ck SEO Podcast

In the case study, we learn how Emilia extracted product pain points and turned them into a customer-focused keyword strategy.

They tackled the bottom-of-funnel keyword patterns in priority:

  • Use case (ie. Customer segment + pain point)
  • Industry (ie. X + industry)
  • Role (ie. X + job titles)
  • Business Type (ie. X + for business type)
  • Solution (ie. tool, software, platform, solution)
  • Competitors (ie. X vs Y or X alternatives)

They leveraged a system of database of tools → templates → automation → human editing to write these keyword patterns rapidly.

Here’s an example of some content created:

pattern seo

  • ⚡ How to build systems that overcome your reliance on any one individual, so your content production never slows.
  • ⚡ How to leverage keyword patterns across content types to exponentially scale production.
  • ⚡ The templates and databases required to do programmatic SEO yourself (Spoiler: It's not that hard, even I have done it using Webflow + Sheets alone)

Read the Case Study: Programmatic SEO case study

4/ How Webflow Uses Programmatic SEO to Generate 100,000 Monthly Search Visitors—and Drive Customer Retention

webflow seo case study

I recently documented a clever strategy by the team at Webflow.

They’ve turned their user-generated template library into an internal search engine.

If you search for:

  • Text animation’s Webflow
  • Forms Webflow
  • Scroller examples Webflow
  • Essential ANY component you might want to see/steal examples from

Then they likely have a page for it, filled with examples and copiable components.

programmatic seo example

The best thing?

As a Webflow user, these genuinely really help get more value from the product. So by tapping into what their users are searching Google for, they’re aiding customer activation and retention.

Read the case study here.

How We Make Our SEO Case Studies

Most case studies really suck. Why? The incentives are all wrong. They're made by someone trying to sell to you. And, most people can't help but talk all about themselves, bending the truth along the way. When we make case studies—we focus on the actionable takeaways. Our goal is to educate and inspire, because that's what's valuable. If you're looking to get better at keyword research, SEO strategy, or the art of scaling your traffic, then our case studies are worth a read. Read more about how we make them here: SEO case study template .

SEO Case Study Best Practices

To create a best practice SEO case study, try to completely forget you are making a case study. If you were teaching someone exactly how you did it, what would you say? Focusing your case study on the fundamentals of teaching, not selling, is sure to make potential customers devour every single word.

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SEO Checklist: 45x Ways To Increase Your Search Traffic

What Is SEO And Why You MUST Pay Attention To It!

What Is SEO And Why You MUST Pay Attention To It!

How Many Backlinks Do I Need To Rank?

How Many Backlinks Do I Need To Rank?

How Do Search Engines Work? What You Need To Know

How Do Search Engines Work? What You Need To Know

These Are The Best SEO Tools That Money Can Buy

These Are The Best SEO Tools That Money Can Buy

27 Google Tools You Should Know About

27 Google Tools You Should Know About

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From Google Penalty To 5x Search Traffic

Growing Revenue $17,122 To $92,119 Per Month

Growing Revenue $17,122 To $92,119 Per Month

How To Triple Ecommerce Revenue

How To Triple Ecommerce Revenue

+73% Search Traffic With These 6 Fixes

+73% Search Traffic With These 6 Fixes

Ecommerce SEO Case Study: 3x Revenue In 90 Days

Ecommerce SEO Case Study: 3x Revenue In 90 Days

How To 14x Search Traffic In 8x months

How To 14x Search Traffic In 8x months

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These 7x Types Of Keywords Will Increase Your Search Traffic

These 7x Types Of Keywords Will Increase Your Search Traffic

How To Use Buyer Keywords To Boost Your Sales

How To Use Buyer Keywords To Boost Your Sales

Keyword Research: The What, Why & How

Keyword Research: The What, Why & How

The Best Keyword Research Tools (And How To Use Them)

The Best Keyword Research Tools (And How To Use Them)

Google Keyword Planner: How To Use It The Right Way

Google Keyword Planner: How To Use It The Right Way

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Take The 28 Day SEO Challenge Now

How To Write Killer Website Content That Attracts People

How To Write Killer Website Content That Attracts People

18 SEO Copywriting Hacks That Get Instant Results

18 SEO Copywriting Hacks That Get Instant Results

How To Write A Listicle That Attracts Traffic & Backlinks

How To Write A Listicle That Attracts Traffic & Backlinks

How To Increase Search Visibility With FAQ Schema

How To Increase Search Visibility With FAQ Schema

What Is On Page SEO? How To Perfectly Optimise Your Page

What Is On Page SEO? How To Perfectly Optimise Your Page

6x Free Ways To Increase Website Speed (and search traffic!)

6x Free Ways To Increase Website Speed (and search traffic!)

The Ultimate On Page SEO Checklist To Increase Rankings

The Ultimate On Page SEO Checklist To Increase Rankings

The Hidden SEO Ranking Factor You’re Probably Deleting

The Hidden SEO Ranking Factor You’re Probably Deleting

3x Ways A Silo Structure Will Boost Your Search Traffic

3x Ways A Silo Structure Will Boost Your Search Traffic

15x Incredible Link Building Strategies

15x Incredible Link Building Strategies

Link Building Services: What You REALLY Need To Know

Link Building Services: What You REALLY Need To Know

Backlink Analysis – The Easiest Ways To Build Links

Backlink Analysis – The Easiest Ways To Build Links

Podcast Jacking For Links, Traffic & Authority

Podcast Jacking For Links, Traffic & Authority

8x Ways To Build Powerful Edu Backlinks

8x Ways To Build Powerful Edu Backlinks

Testimonial Link Building: Powerful Homepage Links

Testimonial Link Building: Powerful Homepage Links

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7 Google Penalty Checker Tools

The Step By Step Process To Recover From Any Penalty

The Step By Step Process To Recover From Any Penalty

Google Page Experience Update Checklist

Google Page Experience Update Checklist

Drop In Search Traffic? Watch This Video Now!

Drop In Search Traffic? Watch This Video Now!

How To Get Out Of Google Sandbox As Quickly As Possible

How To Get Out Of Google Sandbox As Quickly As Possible

How To Improve Your Core Web Vitals In 15 Minutes

How To Improve Your Core Web Vitals In 15 Minutes

How To Exclude Words From Google Search Results

How To Exclude Words From Google Search Results

Testing The 12 Fastest WordPress Hosting Providers

Testing The 12 Fastest WordPress Hosting Providers

Learn How To Find Powerful Expired Domains Step By Step

Learn How To Find Powerful Expired Domains Step By Step

The Fastest & Easiest Way To Get Wikipedia Backlinks

The Fastest & Easiest Way To Get Wikipedia Backlinks

The Ultimate Guide To Search Engine Submission

The Ultimate Guide To Search Engine Submission

SEMRush Review: How To Increase Search Traffic

SEMRush Review: How To Increase Search Traffic

Surfer SEO Review - How I Used It To Win The #1 Position

Surfer SEO Review - How I Used It To Win The #1 Position

NitroPack Review & Case Study

NitroPack Review & Case Study

WPX Hosting Review – Faster Than You Might Think

WPX Hosting Review – Faster Than You Might Think

My Kinsta Hosting Review & Case Study

My Kinsta Hosting Review & Case Study

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5 Guest Posting Services You Can Rely On

Seo case studies: strategies that actually work.

What’s the fastest way to increase SEO skills? Short answer – Study real-life SEO case studies. Here’s why: Case studies are a great way to get an insight

What’s the fastest way to increase SEO skills?

Short answer – Study real-life SEO case studies.

Here’s why:

Case studies are a great way to get an insight into how successful SEO campaigns are created and executed. You get the whole picture of what it really takes to implement a quality SEO strategy.

  • Different SEO tools & tactics
  • How to overcome specific challenges
  • Best SEO practices in different industries
  • End-to-end SEO campaign strategy

And so much more! Real SEO case studies are one of the best ways to see how SEO pros get the job done. That’s why we are so committed to sharing our results with you!

What You Can Expect To Learn From Our SEO Case Studies

All of our case studies are real.

What does that mean?

We only use real examples of real results from our own clients. It’s like looking through a microscope at our client campaigns to see how our team handles different SEO challenges. You’ll also see exactly what tactics they use in each scenario.

Cool right?

You can literally take these tactics and immediately apply them to your site. And that’s what we want you to do!

But that’s not all…

Each SEO case study is written to explain the “WHY” behind each decision our team makes. So many people are in a rush to implement tactics without understanding what they are really doing.

If you really want to level up your SEO skills, you need to spend time studying and understanding case studies completely. That’s how you will get the most benefit from them.

4x SEO Case Studies You Should Check Out First

Ready to dive into some case studies?

Here are four case studies that we recommend looking at first:

  • From Google Penalty To 5x Search Traffic – See how our team overcame a Google algorithmic penalty and even increased search traffic by over 500%.
  • 5x Ecommerce Revenue: $17,122 to $92,119 Per Month – See what we did to increase our client’s revenue by 500%, even in the competitive health supplements niche.
  • +73% Search Traffic With 6 Technical SEO Fixes – See the 6 technical SEO fixes we executed for our ecommerce clients’ site that increased monthly search traffic from 26,668 to 46,136.
  • Google Core Update Recovery – See how we recovered our client’s site from a big core algorithm update and simultaneously managed to increase revenue by 53% year on year.

Spend time reading through each of these case studies. They will set you up with an excellent base to see how different SEO strategies apply to different situations.

You’ll also learn why you need to look at SEO holistically. Most people (falsely) believe that if they just build more links or write more content, their website search traffic will skyrocket.

That’s not necessarily the case.

All websites are different. You need to understand how to analyse a site properly to know what SEO tactics need to be combined to create a great SEO strategy.

That’s how you get long-term, sustainable SEO results that can completely transform your business!

Read Through All Of Our SEO Case Studies

We spend a lot of time and effort creating our SEO case studies.

Because case studies are one of the best ways to learn. You get to see the real SEO challenges we face and what our team does to overcome them.

Below you’ll find tons of excellent SEO case studies from real clients. Make sure that you check back regularly because we’re always adding new ones!

content optimisation case study

SEO Content Optimization Case Study: $6.3k to $37.3k Monthly Organic Revenue

In this case study, you'll see how we grew our client's monthly organic revenue by 493% after optimizing key pages.

case studies for seo

Monthly Revenue

case studies for seo

Organic Traffic

zero link building case study

Zero Link Building Case Study: 44% Increase In Traffic

Learn how we grew search traffic by 44% in just 12 months without building any new links to the site!

case studies for seo

Top 10 Results

saas-migration-case-study

SaaS SEO Case Study: 223% More Traffic After A Site Migration

In this case study, you’ll see how we grew our client’s organic traffic by 288% after implementing a complete site migration.

Top 10 Rankings

gambling case study

Gambling SEO Case Study: +180% Increase in Conversions

In this case study, you’ll see how we more than doubled our gambling client’s monthly sessions from 52k visits to over 77k in just 12 months.

Conversions

casino case study: 8x more traffic

Casino SEO Case Study: +889% Organic Search Traffic

In this case study, you’ll see the exact strategy we used to grow our gambling client’s organic traffic by over 800%.

seo case study finance

SEO Audit Case Study: 1.4M Visitors in 6 Months

These are the 4 steps we followed to drive our clients websites to 1.4M visitors in just six months without building any links!

Organic Visitors

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How This Site Beat The May 2022 Core Update

This SEO case study shows you how we beat the May 2022 core update to increase search traffic by 111% and revenue by 51% per month.

Organic Revenue

Google Penalty Recovery

SEO Case Study: From Google Penalty To 5x Search Traffic

We'll show you how we recovered our client's coupon websites search traffic after it was destroyed by Google’s May 2020 core algorithm update.

5x Revenue

Ecommerce SEO Case Study: $17,122 To $92,119 Per Month

We'll show you the SEO strategy we used to increase revenue by 438% for an ecommerce health brand, whilst facing heavy competition.

6x Ways To Increase Your Search Traffic

SEO Case Study: +73% Search Traffic With These 6 Fixes

In this SEO case study, see the 6 technical SEO problems we fixed to increase search traffic by 78% and revenue by 28%.

SEO Case Study – A Core Update Recovery

Core updates have the potential to destroy your SEO. We'll show you how we recovered our client's website from a huge Google core algorithm update.

Feature Image - 3x Revenue In 90 Days

Discover how we 3x a client's revenue from organic search in just 90 days by focussing on fixing big SEO issues that were holding the site back.

Featured Image - How To Increase Search Traffic

SEO Case Study: From 920 to 13,503 Visitors Per Month

See how we increased our client's search traffic by 1,367%, including the big challenges we faced & the strategies we used to overcome them.

case studies for seo

Monthly Visitors

Case Study How To Triple Revenue

Ecommerce SEO Case Study: How To Triple Revenue During Covid-19

Discover how our team increased monthly sales to £109,377 for our client during COVID & lockdowns despite the fact they're in the sports niche.

Featured Image - How To 6x Your Search Traffic

SEO Case Study: +488% Search Traffic

Learn how we increased monthly search traffic from 5,156 to 30,347 in the highly competitive gambling niche by taking a different approach to SEO.

Daily Visitors

Featured Image - Case Study Top 3 Positions

SEO Case Study: 656 Top 3 Rankings

Learn how we won 656 top 3 rankings with 1,951 keywords listed on the first page with our SEO case study. The result was 498% traffic growth.

Top 3 Rankings

Featured Image - How To 14x Serahc Traffic In 8 Months

SEO Case Study: How To 14x Search Traffic In 8x months

See exactly how we took search traffic from 2,732 visitors per month to 38,420 in just 8x months in this detailed SEO case study.

Featured Image - Competitive SEO

[CASE STUDY] How To Rank In The Most Competitive Niche In SEO

Learn the link building & SEO strategy behind 53,000 visitors per month in one of the most competitive niches.

Featured Image - case study pet store ecommerce

Doubled Search Traffic SEO Case Study

This client runs an ecommerce store that sells pet products and were not ranking for any kind of commercial terms to begin with.

Top 5 Rankings

Featured Image - Case Study Real Estate

How We Tripled Revenue For This Real Estate Agent

This client works in the highly competitive world of real estate and was spending a small fortune every month.

Featured Image - case study tshirt ecommerce

Ecommerce SEO Case Study: Highest Revenue For 2 Years In 6 Months

The site was already established but it had a range of issues and was losing traffic and revenue for over a year before we started working on it.

Featured Image - case study video streaming penaalty recovery

SEO Case Study: How To Remove A Penalty Within A Month

This site was hit with a manual penalty from Google so we had to act fast. We cleaned up the site and had our reconsideration request accepted first time.

Number 1 Rankings

Featured Image: Furniture ecommerce

Ecommerce SEO Case Study: +369% Organic Revenue

Learn how we beat big brand competitors to increase this furniture stores e-commerce revenue by 369%.

Featured Image - Case Study Diet Weight Loss

Ecommerce SEO Case Study: 500,000+ Visitors After Penguin Penalty

Learn how we managed to overcome the Penguin penalty and bring this sites search traffic to record levels.

Any Questions? Read Our FAQ

SEO case studies are real-world examples of successfully executed SEO campaigns. They provide an in-depth overview of the-

Tactics used 

Strategies employed

Results achieved.

The purpose of SEO case studies is to help others learn how different SEO strategies can be applied to their own sites. The SEO world is getting more competitive. SEO case studies can give you an advantage because it is like sitting next to a real SEO pro and learning over their shoulder.

SEO case studies are one of the best ways to learn SEO and increase your skills. They provide you with an unparalleled opportunity to learn from real-world examples. By studying successful campaigns, you can better understand what tactics and strategies are most effective. You will also see how the SEO pros put together comprehensive SEO campaigns.

Remember - The best case studies are practical. That means you can take what you have learned and immediately apply it to your own website.

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SEO Case Study: How I Increased My Organic Traffic 652% in 7 Days

Brian Dean

Written by Brian Dean

SEO Case Study: How I Increased My Organic Traffic 652% in 7 Days

There’s a SEO strategy that’s crushing it right now.

(“Skyscraper Technique 2.0”)

I used this strategy to increase organic traffic to one of my pages by 652.1%:

Analytics – SEO Checklist – Traffic boost 2018

(In 7 days!)

This same approach helped my brand new post hit the #1 spot in Google… within weeks:

Google SERP – Mobile SEO – Number 1 spot

And today’s SEO case study I’m going to show you exactly how I did it, step-by-step.

My Content Was a Smash Hit… Then It Flopped

On July 26th, 2016 I published this post:

Backlinko – SEO checklist 2016

My post got a huge spike in traffic in its first week:

SEO Checklist – Traffic spike in first week

Lots of shares:

SEO checklist – Social shares

And people quickly started linking to it:

SEO checklist – Backlink

Sure enough, my page cracked the top 10 for my target keyword (“SEO checklist”) a few weeks later.

SEO Checklist – Cracking the top 10

All good right?

Well… not really.

You see, my posts usually get more traffic from SEO over time.

Not my SEO checklist page.

In fact: organic search traffic to that page decreased as time went on.

SEO Checklist – Traffic drop over time

It got so bad that my post averaged only 4-5 visitors per day.

SEO Checklist – Low daily visitors

And my rankings dropped to the middle of the second page:

Google SERP – SEO checklist – Second page

That’s When I Wondered: “What Happened?!”

On paper my content had everything going for it:

200+ backlinks.

Lots of comments ( which Google likes ).

And social media shares out the wazoo.

What was missing?

User Intent.

User Intent + SEO = Higher Rankings

Google’s #1 goal is to make users happy.

This means they need to give people results that match their user intent .

Never heard of User Intent? Here’s a simple explanation:

User Intent

The main goal behind a user's Google search.

And Google is REALLY good at figuring out User Intent (also sometimes called “ Search Intent ”).

In fact, a big part of Google RankBrain is to give users “ results that it thinks searchers will like the most ”.

Search Engine Land – Google RankBrain

And the 2018 Google Quality Rater Guidelines has an entire section on User Intent:

Google Guidelines – Understanding user intent

Google has even started asking users about their User Intent:

Google user intent survey

That’s when it hit me:

My post was getting buried because it didn’t satisfy user intent.

Here’s what happened next:

Skyscraper Technique 2.0: (An SEO Strategy That’s Working GREAT Right Now)

After I optimized my page around User Intent, organic traffic shot up like a rocketship:

SEO Checklist – Traffic increase

And my rankings went from #11 to #5:

SEO Checklist – Rankings change

(And these improved rankings have stuck 4+ months later.)

SEO Checklist – Sustained traffic increase

With that, here are the steps for The Skyscraper Technique 2.0:

Step 1: Figure out User Intent

Step 2: Satisfy User Intent

Step 3: Optimize for UX signals

To be clear:

The original Skyscraper Technique still works GREAT.

For example, this list of SEO tools is classic “Skyscraper” content marketing.

Backlinko – SEO tools post

Most SEO tools posts list 10-20 tools. So I decided to review over 170:

SEO tools – Number of tools

And because my page is bigger and better, lots of people have linked to it:

Ahrefs – SEO tools – Backlinks

This page also satisfies User Intent.

This is why it ranks in the top 3 for my target keyword:

Google SERP – SEO tools

Ideally, you want to use Skyscraper Technique 1.0 AND 2.0.

Skyscraper Techniques 1 & 2

Skyscraper Technique 1.0 helps you get the links you need to hit the first page.

And Skyscraper Technique 2.0 will make sure those rankings stick.

Let’s dive into the steps…

Step #1: Figure Out User Intent

Here are two simple ways to identify User Intent:

Analyze the First Page

Google’s first page gives you a HUGE insight into User Intent.

If something ranks on Google’s first page, you KNOW that it satisfies User Intent.

So all you need to do is search for your keyword…

Google Search – Baking sourdough

…and scan the SERPs.

Google SERP – Baking sourdough

Specifically, answer the question:

“What kind of intent do these results satisfy?”

Do people want information? If so, are they looking for the basics… or advanced strategies?

Do they want to buy something? If so, are they ready to buy… or comparing two different products?

Types of user content

For example…

If you search for “Office Space Brooklyn”, the results are 100% transactional:

Google SERP – Office space Brooklyn

In fact, 10 out of 10 results are product pages for booking an office space:

Office space Brooklyn – Product pages in SERP

But if you search for “Coworking Space Brooklyn”, you get something completely different:

Google SERP – Coworking space Brooklyn

The results are mostly blog posts about the best coworking spots in the city:

Coworking Mag – Brooklyn coworking space

On the surface these keywords seem similar.

But Google’s first page reveals that the User Intent is VERY different.

Look At the Keyword Itself

Sometimes the keyword itself tells you all you need to know.

With my SEO checklist post, I asked myself:

“What does someone searching for ‘SEO checklist’ actually want?”

Duh! They want an SEO checklist.

Despite that, my original post was a case study… not a checklist.

SEO Checklist – Case study highlight

Sure, there were some steps that resembled a checklist.

SEO checklist – Steps

But it wasn’t the type of detailed checklist that searchers wanted.

And Google noticed.

This leads us to…

Step #2: Satisfy User Intent

At this point I had User Intent figured out.

And now it was time to publish a piece of high-quality content to match that User Intent.

Here’s exactly how I did it:

Covered the Basics

I noticed that other content ranking for the “SEO checklist” had steps for people new to SEO:

Other SEO Checklist content had steps

And I quickly realized something:

My original post was WAY too advanced.

In fact, the first step was: “Delete Dead Weight Pages”.

SEO Checklist – Delete dead weight pages

This is a strategy that people new to SEO should absolutely NOT use.

So I replaced this advanced strategy with steps for SEO newbies:

SEO checklist – New first step

Changed the Format

Like I mentioned earlier, the original version of my post was a step-by-step case study.

So I changed the format.

This time, I made the content more checklisty .

SEO Checklist – Add SERPs

Covered More Stuff

Google’s top 10 results were clear:

People searching for an “SEO checklist” want checklists that cover LOTS of different stuff.

Search Engine Land – 40-point SEO checklist

Despite that, my post had ZERO info on:

  • Technical SEO
  • Link building
  • Keyword research
  • SEO software and tools

So I expanded my post to hit on these important subtopics:

SEO checklist – Subtopics

I Emphasized “2018”

I noticed a clear pattern in the search results:

Most of the content pointed out that their checklist worked in 2018.

Google SERP – SEO checklist – Year focus

So I emphasized that my checklist was up-to-date.

I included “2018” in my title tag…

SEO Checklist – New title tag

…in the introduction…

SEO checklist – Year in intro

…and I even mentioned “2018” a few times in the content itself:

SEO checklist – Year in content

In this case, I rewrote an existing post.

But you can use this same strategy for brand new content.

A while ago I wanted to write something about mobile optimization.

The first thing I did was a search for “Mobile SEO”… and scan the results.

"Mobile SEO" SERPs

And I noticed 3 things about Google’s first page results:

They covered WHY mobile SEO is important.

Importance of Mobile SEO result

So I led off my guide with a handful of stats:

Why is Mobile SEO Important?

2. They wrote about responsive design vs. dynamic serving vs. “M. mobile sites”

Other site – Responsive design section

3. They had tips for improving sitespeed.

Other site – Site speed section

So I included a section on that.

Site speed section

The end result was “ Mobile SEO: The Definitive Guide ”.

Mobile SEO Guide

And largely thanks to The Skyscraper Technique 2.0, it quickly climbed to #1 for my target keyword:

(Above heavyweights like Moz, Search Engine Land… even Google itself.)

And now it’s time to…

Step #3: Optimize for UX Signals

Here’s the deal:

Your content can be a PERFECT match for User Intent.

But if it looks like this…

Ugly website

…people are gonna leave your site like it’s on fire.

And Google will quickly downrank you:

Google downranks sites that are poor matches for user intent

So now that you’ve nailed User Intent, it’s time to optimize for UX Signals.

Specifically, this step is all about engineering your content to:

  • Maximize Dwell Time
  • Maximize organic CTR
  • Minimize bounce rate

Here’s how:

Embed Videos

Wistia found that: “ people spent on average 2.6x more time on pages with video than without .”

Average time spent on page

I’ve never seen a video work THAT well.

But videos can definitely keep people on your site longer.

That’s why I embedded a few videos in my SEO checklist post:

SEO Checklist – Video embeds

Table of Contents

I added a table of contents to the top of my new post:

SEO Checklist – Table of contents

And this table of contents got me some sweet sitelinks in the search results:

SEO Checklist – Sitelinks in SERPs

Needless to say, these sitelinks boosted my organic CTR .

Short Introductions

What’s the first thing someone does when they land on your post?

They read your intro.

In fact, take a look at this heatmap from the Backlinko blog:

Backlinko blog – Heatmap

As you can see, there’s A LOT of action on the first few lines of my intro:

Backlinko blog – Heatmap intro focus

And if you start your post off with a long intro… users are gonna bounce.

That’s why I write short and sweet introductions (5-8 sentences).

Intro above fold

LOTS of Examples

Examples INSTANTLY separate your content from the regurgitated garbage that most people publish.

So don’t be afraid to use tons of examples in every post.

For example:

I included 19 examples in my new SEO checklist post:

SEO checklist – Examples

H2 and H3 Subheaders

Subheaders break up your content into chunks:

SEO checklist – Sub header

(Which makes your content MUCH easier to read.)

My SEO checklist post had over 9 subheaders:

SEO Checklist – Subheaders count

Short Sentences. Short Paragraphs.

Here’s how to make your content 10x easier to read:

Short sentences. Short paragraphs.

That’s why I write short sentences:

SEO checklist – Short sentences

And use 1-2 sentence paragraphs:

SEO checklist – Two-sentence paragraph

This is a big part of why my post’s average time on page is 5:53:

Analytics – SEO checklist – Time on page

Over To You

Now I’d like to hear from you:

What do you think of this SEO case study?

Maybe you have a question about The Skyscraper Technique 2.0.

Either way, let me know by leaving a comment below right now.

First 🙂 Just Wanna Say That Brian You Rock 🔥 And Happy Halloween Everyone 🎃

Thanks Deep 👍👍👍

Brian i just wanna ask you is that how you create custom pages like Backlinks: The definative guide 2018 post on your blog….Are there any template you use to hire the freelancers to do this work for you ..?

Hi Deep, those guides are all custom designed and coded.

Brian, I have a small request for you why don’t you write about social media traffic generation.?

I’m not a big social media guy

nooooo I didn’t think you could outdo your infamous skyscraper technique but you did!!!

Thanks Austin. I’m not sure I outdid Skyscraper 1.0. But it’s really working well for me right now.

Excellent post for sustainable results.

Thanks Nic. That’s true: my rankings have been super stable on my SEO checklist post since I gave it the Skyscraper 2.0 treatment.

Fantistic Brian, can’t wait to read this article! Thanks again for taking time to put such valuable content together for us!

You’re welcome, Darshana

I can only agree with that. Thanks Brian a lot! Great Posts each time. Have learned so much yet.

Excellent post, Brian. Thanks for the update!

Cheers Calin. The original Skyscraper still works well. But SEO has changed a lot since 2013 (when I first wrote bout The Skyscraper Technique). So it’s good to have a new strategy to use in 2018 and beyond.

you have just nailed it. This article is like never ending with awesome content.

Very interesting Brian. I’m still fascinated by how Google *thinks* it can truly determine user intent. The act of someone coming to a page, quickly skimming or reading it, and then leaving without interacting at all (no sharing, commenting, submitting a form, etc) and certainly without filling out a survey (who the hell has time for surveys!?) does NOT mean that the reader or user was not happy with the result they found. Nevertheless, I guess it’s the best way to guess whether a reader or user was satisfied with what they found.

Thanks Michael.

I agree with you. Google has called those signals “messy”. But they can be pretty conclusive in some cases. For example, if someone visits a page and heads back to the search results and clicks on something else… that is a signal that the first result didn’t satisfy user intent.

(The book “In The Plex” quotes Google employees saying that they use this specific situation in the algorithm)

Fantastic and thorough post as always Brian, thanks for the advice.

You’re welcome, Keith. I try to bring it with every post!

Just saw this in my email haha! I knew its gonna be a bomb..

Awesome new strategy plus great results right here.

I would sure apply the techniques and see how it works….

Google are paying great attention to UX.

Great post once again and have a nice day.

Thanks Noah. I agree: UX signals are becoming more and more important. Let me know how it goes.

Thanks Brian , it is great technique and it is time for us to upgrade!

No problem, Raymond. It’s 2.0 time!

Thanks, Brian for Sharing…. as usual good stuff.

Have been using your tips to improve seo on my website.

Happy Halloween

You’re welcome, Kanuj

As usual, I am impressed with the quality of your content. Thank you Brian for articles like these, as they really help us implement the techniques on our websites! Good luck with your blog.

You’re welcome, Daniel. Happy to help.

Skyscraper 2.0 looks like an SEO CRO (Conversion Rate Optimization) play.

Makes sense- a lot of the technical SEOs I follow speculated that the recent Google algorithm updates (8/1 and 9/27) specifically related to user-intent/user-engagement, on-page factors.

Awesome guide- so Skyscraper 1 is off-page and now Skyscraper 2 is on-page. A good duality.

Thanks Ryan. That’s true: content that matches user intent is also going to help your conversions.

And yes, user interaction signals are HUGE right now. They’re too helpful for Google to ignore.

Well done, Brian! Ignoring user intent was a huge mistake I made with the first posts I published on my new authority site. I recognized that a week ago and now you confirmed with this article that I was getting on the right track. Thanks mate!

You’re welcome, Viktor. You’re definitely on the right track

Amazing content as always Brian! It is a simple thing if you think about, but as you have shown it can have a massive impact on your numbers. I especially agree on short, easy to read paragraphs, it makes such a difference in bounce rate.

Thanks Otto. For sure: readability is one of the most underrated skills in SEO and content marketing. If people can’t read your stuff, it’s not going to do well. Period.

Bro I really dig your work. I have been telling people about “What Is” content (content with an informational bias as opposed to transaction oriented bias) mapping to user intent on highly competitive keywords for a while now, and you hit the nail on the head as usual. Well done.

Thanks man. You’re 1000% right about that.

Brian, it`s f$$#g useful stuff as usual. [went to analyze all my pages…]

God, bless you. and 100000… thank`s.

You’re welcome, Artem

Same here. Now I see serps differently. Just this one article made me capable of finding user intent at an advanced level.

Brian’s topic updates are epic and shouldnt be missed

So as I understand, Skyscraper 2.0 is more of a part B, not necessarily a replacement?

Yes, that’s right Stephen. Both still work well. In fact, I now use both whenever I publish a new post.

Epic post as always, love your blog! It sounds like Google is doing what it should do and that’s giving users what they want and removing sites that are gaming the system.

Thanks Seb! Absolutely: this is the direction Google is going. Whoever delivers the legit BEST result is going to win. And a big part of being “best” is matching user intent better than anyone else.

Hey Brian, I face the same kind of problem. 3-4 month ago my website ranking was in a good position but right now I got lots of downranking. I like the way you describe Skyscraper Technique 2.0 and hope will be back with a good result.

I hope it helps, Ahsan. It’s not a magic bullet, but I’ve seen the Skyscraper Technique 2.0 consistent improve my site’s rankings for some tough keywords.

You’re welcome, Sufyan

Amazing stuff Brian, it’s really indepth analysis and optimization stuff. Definitely it will help to get better rankings in search results.

Keep sharing such wonderful guides.

Glad you liked the new post, Asim

This technique definitely works! I did a case study on Moz earlier in the year with a similar strategy. Across roughly 20 blogs we have gone to page one in most instances, and they stay there.

Overall organic traffic is up 145%.

Well explained.

https://moz.com/blog/influence-googles-ranking-factor

Hey Jeff, Nice! Excellent case study.

Now I figured out why my site is hit with google update. I don’t focus on user intent. I just focus alone on 5000-6000 words post. But thanks Brain for this post. You really is a genius.

Thanks Sachin.

Awesome Strategy Brian !!!

Thanks Anant. 👍👍👍

Hey Brian Great Information. My websites one post was losing visitors last month. My post was taken down from page1 to page2 by google. At that time I really got confused. Then I figured out that my article was not matching user intent query. My article talks about some different topic that a user doesn’t want to read. My bounce rate was high.

Then I optimize my post for user intent by figuring out other websites. Now that post ranks in Top 5 Page of Google. But I want a no1 position and I know how to do that after reading your article. Your post covers all the factors needed for matching user intent. I will definitely give it a shot.

Cheers Jatin Thakur

Awesome Jatin! Let me know how it goes. 👍👍👍

Great article as always! Are you planning to write more about user intent?

Thanks! I tried to cover user intent pretty thoroughly in this post. Is there something I missed?

This is great detail valuable information. I will certainly follow these steps to launch something in the future.

Sounds good, Jitender

Great post as always. Skyscraper techniques are great but getting backlinks in 2018 is getting really tough. Could a site rank in the first page just by using good content without backlinks?

Thanks Maher. You still definitely need links. Links are still super important.

Fantastic as usual! Backlinko is a diamond among dirt and will be my top go-to resource for current SEO trends as long as you’re cranking out the knowledge! Thanks Brian!

Thanks Jason. I’ll keep cranking it out as long as people keep reading 🙂

Reverse engineering eats all.

Pretty much, yeah.

Checklisty! You, sir, are a wordsmith.

Great read as always!

HA! Glad you enjoyed the post, Gregory.

That fantastic, crazy Canadian genius Marshall McLuhan said “the medium is the message” and I love how you consistently, methodically break down what that means for online search.

Thanks Marc!

Yes! This concurs with my experience. I have more authority backlinks, better content but still I get outranked on some keywords. For me it also seems like Google has made a huge shift in the last months toward more user intent and user behaviour.

I am thinking about maybe adding a small non intrusive form on specific pages to ask what visitors are looking for on that specific page.

Also what metric do you think is best to a/b test for? Bounce rate, avg time or amount of visited pages? I would think avg time on page.

Hey Koen, I haven’t tested a lot of interactive stuff (besides videos), but a form could help. Either way, I’d definitely study the first page and see what the user intent is for that particular term. To answer your question: I focus on avg time on page.

Great stuff, Brian. Backlinks definitely help improve rankings, but only if the content matches the searcher intent. I’ve had some of my content rank well with few or zero backlinks by keeping the content as my main focus. Although recently, backlinks seem to be used as a trust signal more heavily since the medic update. What are your thoughts on this?

Thanks for writing this. I’ll definitely be referring to it again in the future!

Thanks Nick. Glad you enjoyed it.

To answer your question: I’m still making sense of exactly what Google was doing with the Medic update. There’s no doubt in my mind that trust was a big part of it. But it’s hard to see if it’s links based or based on other on-site trust signals.

Another awesome article!! i will start to testing some of these examples.

Sounds good. Let me know how it goes, Milad.

In our industry, there are usually two groups of opposing searchers landing on our pages. Landlords and Tenants.

This means intent is very different for the person landing on the page and I try and appeal to both people in the intro copy.

Especially because there are 10 tenants for every 1 landlord.

Our product is geared towards landlords but if the copy appeals to landlords AND tenants it will improve our position over time meaning more landlords will see it.

It’s a rising tide raises all boats type of situation.

It’s good to think about who else might be landing on the page and not just your target demographic.

When we refresh content we keep this in mind now.

Great article Brian… thanks for sharing.

Sounds good, Eric. In that situation I think what you’re doing is smart: trying to appeal to both groups as much as you can. You’re 100% on the right track already.

Good to know Brian. Your content is super helpful for staying on track. The CTR case studies On the GSC guide are great.

After reading that guide I realized how many tenants were landing on our content and started speaking Moreno to both sides. Thanks!

Awesome post. Focusing on UX is very important nowadays which many people don’t do.

Thanks for sharing these tips. 🙂

You’re welcome. I honestly can’t blame them. In the old days of SEO, UX didn’t make much of a difference. But today it’s HUGE

Thank you Brian. I loved the Post, Simply Amazing. I want to apply the tips now and validate the results!

Sounds good, Fernando. Keep me posted on how things go.

Thanks, Boss! No doubt about your strategy and all of the techniques.

Very soon I’ll apply this.

Have a good day.

You’re welcome, Utpal

You’re such an inspiration, thanks for the great work, Brian! Btw, I just finished SEO that Works: I LOVED it! Keep up the great work, buddy!

Thanks Ivan. I really appreciate that. And congrats! 👍👍👍

As always an awesome and comprehensive guide. I was always wondering which plugin do you use for table of contents?

Thanks Vytas. We actually set those up manually using jump links.

That is a fascinating post and really well explained.

Cheers Steve. Glad you liked today’s post

Excellent post as ever, super easy to follow and as always, actionable tips. Thanks Brian

You’re welcome, Gordon. I HATE “high-level” SEO content. SO I try to keep everything super actionable.

Thanks a lot, Brain Dean, I really love reading your blogs, and when I implement this skyscraper technique it improves my blog ranking to 120%.

You’re welcome, Michael. I hope Skyscraper Technique 2.0 also helps you get more organic traffic

I was waiting for your new research. The new skyscaper technique is really amazing. “Step 2: User Intent” is more important for 2018 SEO. I will use the technique. Thanks for coming with the new once.

Thanks Razu

This post is great but I feel you can’t make trademark on this technique.

It is usually obvious to most SEOs and isn’t revolutionary like first Skyscraper technique. I am not saying it bad, it is good but I still think that it isn’t mind blowing like you previously did with post. Sorry if I criticize but I just want to say what I feel.

All good, Cris. Thanks for your feedback.

Hey Brian, I really like all of your blogs and YouTube videos. I watched them over 20 times so far. It really helped me understand SEO in general and also in depth. I appreciate you sharing what you’ve researched! I get super excited whenever I see your email because I just know that I will learn from you. I am waiting to see your upcoming YouTube videos as well!

Thanks again for sharing this awesome content. -Sandy

You’re welcome, Sandy. I actually do have a few videos in the works. See you on YouTube!

AWESOME! I’m so excited to see your upcoming videos! I know you are really busy, but as I was working on growing my channel, I have one question for you.

You know how Instagram only allows up to approximately 30 tags? I was wondering how many tags we can use for YouTube. I want to get discovered my many people out there and was using the same technique as you taught, which is using the exact same tag as competitors, but it didn’t help me to discover on “related video”

Also, vidiq suggests having at least 400 tag characters.

I know you are busy but I wanted to hear from your opinion since you are the SEO king! haha

Thanks Brian.

Sandy, I go into using tags right here: https://backlinko.com/hub/youtube/tags

It’ll explain it better than I could in a comment.

This is really interesting. It seems like long-form content (skyscraper 1.0) is not enough. We need to optimize even more to get better results !

In my experience, Skyscraper 1.0 is usually enough. But not always. For times when 1.0 isn’t enough, 2.0 comes in handy

Leave a Comment

89 SEO Case Studies, Examples and Success Stories

Seo case study: skyrocketing a brand new website from 0 to 49.6k impressions in 3 months.

In the competitive digital landscape, launching a new website and carving out a significant presence is a formidable challenge. In early 2023, we partnered up with

SEO Case Study: How We Used SEO-Structured Content to Generate Tons of Leads for a SaaS Company

In June 2023, we started working on a SaaS client who is facing a significant challenge – their web traffic was stagnant, and their online presence

SEO Case Study: Using Large-Language Model Optimization (LLMO) to Grow Organic Traffic & Revenues

In September 2023, we embarked on an ambitious journey with an emerging eCommerce client in the home improvement product sector. Our mission was clear: skyrocket their

SEO Case Study: A Remarkable Traffic Turnaround After Being Hit by a Google Penalty

In the dynamic world of digital marketing, an ecommerce client found themselves at a crossroads in April 2023. With ambitions to scale and capitalize on the

SEO Case Study: Accelerating Sales For A Singaporean Used Car Dealer Website

Our client, a prominent used car dealer in Singapore, faced challenges in attracting more online traffic that converts into leads. Their online presence was not generating

Skyrocketing Clicks and Impressions Post Google’s Algorithm Update

The August 2023 Google update posed a new challenge for digital marketers. Our client, a SAAS(Software as a Service) company, faced this head-on. Generally, for SAAS

eCommerce Site Revamp that Resulted in 1113% Impressions & 190% Clicks

Our client, an ecommerce website in the electronics industry, wanted to migrate their e-commerce website to a new platform to enhance user experience and drive sales.

A Shopify eCommerce Success Story: 724% Increase in Clicks, 351% Rise in Impressions

One of our esteemed Shopify clients experienced a significant dip in website traffic in June 2023 after working with another SEO agency for some time. The

How SEO-Structured Content Marketing can WIN it for SaaS Companies’ Web Traffic

In June 2023, we partnered with a SaaS client whose web traffic was facing a downturn. With our tailored SEO strategies, we were committed to navigating

How a Website Can Benefit from Google’s Major Algorithm Updates

And here’s another case study where one of the sites we are working on showed an upward trend after the Google August Algo 2023 update. This

How We Turned Google’s August 2023 Update Into A Catalyst for 128% More Impressions and 644% Clicks.

Our client, a burgeoning e-commerce platform, was barely making ripples in the vast ocean of the digital marketplace. Their journey with us began in July 2023,

eCommerce SEO Case Study: Leveraging LLMO & SEO for Unprecedented Growth in Revenues!

The fusion of Large Language Model Optimisation (LLMO) with traditional SEO practices has ushered in a new era of digital marketing.  Our client is a global

10 of Our Best Cases Studies

1. how an ecommerce company totally dominates its target market with seo.

We recently discussed a case study for one of our Malaysian clients that runs a website for alcoholic beverages. Here are some numbers to show how …

2. Strategies to Overcome Traffic Stagnation and Trigger SEO Growth Momentum

This report is an update to our previous case study for a Singapore-based ecommerce site selling baby shoes. We started working with them in November 2021 …

3. How We Rank Keywords That Generate Enrolments Worth Lots of $$$ for a College.

Our client is an educational institute in Malaysia offering graduate and postgraduate level courses. Education in itself is a highly competitive market, with universities jostling for …

4. Strategies to Win Valuable Organic Traffic in a Hyper-Competitive Industry

Our client is a site that provides services in the finance niche- accounting, taxation, corporate secretariat consultancy, etc. Since they are based in Singapore, the world’s …

5. Strategies to get stubborn & highly competitive keywords indexed/ranked in Google fast.

This is a quick extension of our previous case study for our client, which offers consulting services in the VR technology niche. The client had originally …

6. Impressions increased by 4.8M since the last post 3 months back!

This is an update to one of our previous case studies (Click here to read). As mentioned earlier, we started working for an online pet food ...

7. SEO Case Study: How we increased the impressions by 300% in less than 3 months

Our client is a site that provides services in the female fertility niche in Singapore. This niche is a highly-targeted sector with low monthly search volumes ...

8. How we managed to increase our client’s organic traffic by over 80%

The client is an e-commerce site selling baby shoes in Singapore. Compared to various industry giants, the client’s site is relatively new with much lower domain ...

9. An increase in impressions by about 800% is achievable!

We own an app development platform/website that offers services on building native and hybrid mobile apps to feature on App Store. With a global target market ...

10. How we grew our site impressions from 2k to 4k+ in three months!

We own an informational site that talks about solar panels and other solar products. Since we’ve been targeting global readership and competing against industry giants for ...

At Growth Pro , we’ve learnt from both- failures and success.

Over the years, we’ve developed proven SEO strategies that include keyword research, competitor analysis, SEO content creation, on-page optimization, internal linking structures, local SEO, recovering from Google penalties, ranking for keywords, website redesigning, etc.

Check out how we applied SEO best practices for organizations in various niches to reach their goals and how your business can benefit from these!

Insightful SEO case studies that depict how we took over complex SEO projects and worked with clients to understand and resolve their pain points.

  • E-commerce SEO case studies
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  • Local SEO case studies/ Small business SEO case studies
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Follow these successful SEO case studies and learn the exact steps, tools and tactics we used to improve page rankings, grow organic traffic and drive conversions.

Get a feel of how your business can grow the same way!

Check out our range of services for SEO Malaysia , Global SEO , SEO website design and development , Whitelabel SEO , and SEO content writing services .

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  • May 3, 2023
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SEO Case Studies: Uncovering the Best Practices for Higher Rankings and More Traffic

SEO case studies provide insights into successful SEO campaigns and can help businesses improve their own SEO strategies.

Table of Contents

By examining successful campaigns, businesses can gain valuable information on factors that contribute to success, such as keyword research, content creation, link building, and technical SEO. Case studies can also highlight common mistakes to avoid and help businesses develop effective strategies tailored to their specific needs and goals.

What are SEO Case Studies?

SEO case studies are detailed analyses of successful search engine optimization campaigns, showcasing the strategies and tactics that were implemented to achieve higher rankings and increased traffic. These case studies provide valuable insights into the best practices of SEO, and can be used to guide future campaigns for businesses of all sizes.

Typically, an SEO case study will include information on the client’s industry, website structure, target audience, and key performance indicators. The case study will then detail the specific tactics and strategies that were employed, including keyword research , on-page optimization , link building, and content creation.

Results will be presented in the form of metrics, such as increased website traffic, higher search engine rankings, and improved conversion rates. SEO case studies are an excellent way to learn from the successes and failures of others, and to gain inspiration for your own SEO campaigns.

By analyzing the strategies and tactics employed in successful campaigns, you can develop a deeper understanding of the intricacies of SEO and learn how to apply these best practices to your own website. Furthermore, SEO case studies can help you to build trust with potential clients, by showcasing your expertise and providing proof of your ability to deliver results.

Benefits of SEO Case Studies

SEO case studies are an excellent way to learn from other businesses’ successes and failures in their SEO efforts. There are several benefits of SEO case studies, including:

  • Learning from real-world examples: SEO case studies provide real-world examples of what works and what doesn’t in SEO. By examining how other businesses have achieved success, you can learn from their strategies and apply them to your own website.
  • Understanding the impact of SEO: Case studies can help you understand the impact of SEO on a business’s traffic, leads, and revenue. You can see how much traffic and revenue a website gained after implementing an SEO strategy and what factors contributed to that success.
  • Identifying best practices: By studying SEO case studies, you can identify best practices that can be applied to your own website. These best practices may include keyword research, on-page optimization, content creation, link building, and more.
  • Staying up-to-date: SEO is constantly evolving, and case studies can help you stay up-to-date with the latest trends and strategies. By reading about recent case studies, you can learn about new techniques and tactics that are proving successful.

Overall, SEO case studies can be a valuable resource for any business looking to improve its search engine rankings and drive more traffic to its website.

How to Conduct an Effective SEO Case Study

An SEO case study is an effective tool for analyzing and documenting the success of a search engine optimization campaign. It involves conducting research, analyzing data, and drawing conclusions about the effectiveness of various SEO strategies. Here are the steps to conduct an effective SEO case study:

  • Define your objectives: Determine what you want to achieve with your SEO campaign. This could include increasing organic traffic, improving search engine rankings, generating leads, or boosting sales.
  • Choose your metrics: Identify the key performance indicators (KPIs) that will help you track your progress towards your objectives. This could include organic traffic, keyword rankings, conversion rates, or revenue.
  • Conduct your research: Collect data on your website’s current performance, including traffic , rankings, and conversion rates. Use tools like Google Analytics, SEMrush, or Ahrefs to gather this data.
  • Develop your strategy: Based on your research, develop an SEO strategy that addresses the issues you’ve identified and aligns with your objectives.
  • Implement your strategy: Put your strategy into action, making sure to document the changes you make along the way.
  • Track your progress: Continuously monitor your KPIs to track your progress towards your objectives. Use a tracking tool like Google Analytics or SEMrush to gather this data.
  • Analyze your results: Once your campaign is complete, analyze your results to determine the effectiveness of your strategy. Draw conclusions about what worked and what didn’t, and identify areas for improvement.

By following these steps, you can conduct an effective SEO case study that provides valuable insights into the success of your search engine optimization campaign.

Real-Life Examples of Successful SEO Case Studies

Real-life examples of successful SEO case studies serve as a valuable source of information and inspiration for marketers and SEO professionals. By studying the strategies and tactics used in successful SEO campaigns, businesses can learn valuable lessons on how to optimize their own websites and achieve better search engine rankings .

One successful SEO case study is that of Airbnb, the popular online marketplace for short-term lodging rentals. By improving its website’s SEO and targeting long-tail keywords, Airbnb was able to increase its organic traffic by 3x within just a few months.

Another successful case study is that of Moz, the well-known SEO software provider. Moz was able to achieve a 170% increase in organic traffic by creating high-quality content and building backlinks to its website. These examples show the power of SEO strategies when used effectively, and can inspire businesses to optimize their own websites in similar ways.

The Importance of Data Analysis in SEO Case Studies

Off-page optimization is a set of activities that are done outside of a website to improve its ranking in search engine results pages (SERPs). It focuses on building quality backlinks to the website, which signals to search engines that other sites consider the content on the website to be valuable and relevant.

Here are some of the most effective off-page optimization strategies:

  • Link building: This involves acquiring high-quality backlinks from other websites to your site. However, it is essential to ensure that these links are from reputable and relevant sites, as low-quality or spammy links can negatively impact your website’s ranking.
  • Social media marketing: Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn can drive traffic to your website, increase brand awareness, and provide social signals to search engines.
  • Guest blogging: Writing high-quality articles for other websites in your niche and including a link back to your site.
  • Influencer outreach: Building relationships with influencers in your niche who can help promote your content and link back to your site.
  • Directory submissions: Submitting your website to reputable directories that are relevant to your niche can help build quality backlinks.
  • Forum participation: Participating in forums related to your niche can help establish your expertise and provide an opportunity to link back to your site.
  • Press releases: Issuing press releases can help get your website noticed by journalists and bloggers who may link back to your site. Outro

Overall, off-page optimization is an essential component of a successful SEO strategy. By implementing effective off-page optimization tactics, you can improve your website’s ranking in SERPs, increase traffic, and grow your online presence.

The Role of Content Marketing in Successful SEO Case Studies

ontent marketing is a crucial part of successful SEO case studies. By creating and promoting high-quality content that is relevant to your target audience, you can attract more visitors to your website, build your brand’s authority, and ultimately achieve higher rankings and more traffic.

There are many ways to use content marketing in an SEO case study. For example, you can create and promote new blog posts or infographics, optimize product pages with compelling product descriptions, customer reviews, and high-quality images, or conduct keyword research and identify the topics and phrases that your target audience is searching for.

By incorporating a variety of content marketing strategies, you can expand the reach of your content and attract new visitors to your website.

How We Improved Conversion Rates and Generated More Leads with SEO

SEO and CRO are two powerful tools that can help businesses increase their online visibility, drive traffic to their websites, and ultimately generate more leads. SEO can help businesses rank higher in search engine results pages (SERPs), while CRO can help businesses improve the percentage of visitors who complete a desired action, such as filling out a form or making a purchase.

By combining SEO and CRO, businesses can achieve even greater results. For example, we were able to help a client significantly increase their conversion rates and generate more leads by:

  • Conducting a comprehensive audit of their website to identify areas for improvement
  • Focusing on creating targeted, high-quality content that would attract the right visitors to the site and encourage them to engage with the site’s content
  • Implementing A/B testing to identify the most effective variations of key elements on the site
  • Closely monitoring and analyzing the site’s analytics data to track progress and identify areas for further improvement

By combining SEO and CRO, businesses can achieve their online marketing goals and generate more leads and sales.

The Impact of Technical SEO on Case Study Results

Technical SEO is crucial for improving website ranking and traffic. It involves optimizing technical elements like site speed, mobile-friendliness , and structured data.

In an SEO case study, technical optimization plays a key role in enhancing user experience, increasing engagement, and driving conversions. By improving site speed, implementing mobile-first design, and configuring structured data, you can achieve better results.

Technical SEO also improves crawlability and indexability, leading to increased visibility and traffic. Overall, optimizing technical elements is essential for SEO success.

How We Achieved Page One Rankings for Competitive Keywords

Achieving page one rankings for competitive keywords is a challenging but achievable goal with the right SEO strategy. One company achieved this feat by implementing a comprehensive strategy that included both on-page and off-page optimizations.

Their on-page optimizations included conducting keyword research, optimizing their website’s content, and ensuring that their website was mobile-friendly and had fast loading times. Their off-page optimizations focused on building high-quality backlinks to their website. By combining these on-page and off-page optimizations, the company was able to steadily climb up the search engine rankings for their targeted keywords.

The Role of Backlinks in Successful SEO Case Studies

Backlinks play a significant role in achieving higher search engine rankings. High-quality backlinks come from reputable and trustworthy websites that have authority in your industry.

One of the most effective ways to earn high-quality backlinks is through content creation. Guest blogging, broken link building, and other link building techniques can also help you acquire high-quality backlinks.

It’s essential to keep in mind that acquiring backlinks is not a one-time process. A consistent effort is required to keep earning high-quality backlinks over time. It’s also important to regularly audit your backlink profile and disavow any low-quality links that may be hurting your website’s ranking.

In summary, high-quality backlinks from reputable and trustworthy websites can greatly impact your website’s authority and credibility in the eyes of search engines. A consistent effort to acquire and maintain high-quality backlinks is crucial for achieving long-term SEO success.

How We Used Local SEO to Increase Foot Traffic to a Brick-and-Mortar Store

Local SEO is a strategy that can be used to help brick-and-mortar stores drive more foot traffic. Here are some of the key aspects of local SEO:

  • Optimize the website for local search by including location-specific keywords and phrases in the website’s content and metadata.
  • Create a Google My Business page for the business and optimize it with accurate and up-to-date information.
  • Submit the business to local directories and online listings.
  • Acquire local backlinks from other local businesses and websites.
  • Leverage the power of social media to drive foot traffic to the business.

By implementing these strategies, you can improve your business’s visibility in local search results and drive more foot traffic to your store.

The Importance of Continual Optimization in SEO Case Studies.

Continual optimization is crucial in SEO. It’s important to adapt and refine strategies based on industry trends and data analysis.

By staying updated and making adjustments, you can maintain visibility in search results. Tracking performance over time provides valuable insights for improvement. Embracing continual optimization ensures long-term success in SEO.

Conclusion: Utilizing SEO Case Studies for Optimal Results

SEO case studies are crucial for businesses seeking to improve online presence and search engine rankings. By analyzing successful strategies, businesses uncover best practices and optimization opportunities. Effective data analysis, content marketing, technical SEO, and backlinking are key. Continual optimization is vital for sustained results.

Utilize SEO case studies to guide your strategy, implementing best practices and adjusting as needed. SEODesignLab specializes in customized SEO strategies based on data analysis and client goals. With experience in effective case studies, we can help your business achieve SEO success. Contact us today for more information.

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Best SEO Case Studies List that Actually Worked

Category: Case Study blogs SEO

Date: December 15, 2023

Best SEO Case Studies List that Actually Worked

Going through ‘SEO case studies’ is like a soldier getting ready for the war. Before pitching into the battlefield, soldiers will completely examine the rival, their armories, weapons, and so on.

In the same way, before you kickstart the SEO activities for your business, taking a sneak peek into the SEO case studies can greatly help. A complete SEO case study of an organization can serve as your eye-opener to identify what works and what doesn’t for your peers & competitors. Additionally, adding digital marketing services to your SEO arsenal can greatly help to boost your online presence and reach more potential customers.

In this blog, we have curated a few best SEO case studies that will help you devise a master plan for your SEO experiments. Grab a coffee, lock the door, and settle in to give the SEO case studies list a read.

Table Of Contents

16+ best seo case studies list to follow, 1. improve traffic & organic visibility, 2. increase organic traffic by 450%, 3. driving traffic to a localized website, 4. organic traffic increase through blogs, 5. drive local inquiries, 6. rank for 4 competitive keywords in just 32 weeks, 7. show up for keywords searches relevant to your service, 8. deliver leads through linkedin & ppc advertising, 9. optimizing existing campaigns to increase revenue & reduce cost, 10. increase roi during holiday season, 11. get 25% of keywords on your homepage within 60 days, 12. how to remove penalty, 13. how to renew an e-commerce company’s search engine ranking, 14. how to win in local seo, 15. how to improve on-page technical seo, 16. tips to recover from google’s penguin penalty, concluding our best seo case studies list.

Source : Rise Interactive

Website Revamp Goals

Industry: Food

  • Create a search-friendly website
  • Maximize visibility
  • Improve user experience
  • Increase visitors website

SEO Strategy

  • Develop an integrated site-wide keyword strategy
  • Uncovering user intent and organizing the site’s content
  • Create URL strategy to take advantage of established value
  • Remove and merge sections of the old website to support keyword strategy
  • Post website launch, SEO monitoring to fix issues

Website Revamp Takeaway – SEO First Approach

SEO Case Studies (SEO First Approach and Website Maintenance) - ColorWhistle

  • SEO-first approach and website maintenance goes hand-in-hand
  • Site architecture and content development is key to improving visitor experience and SEO
  • A URL strategy can help with SEO, user experience, and boost current marketing incentives

INCREASED MOBILE TRAFFIC

Increased website traffic, increased receipe sharing.

Source : Koozai

Website Improvements Objectives

Industry : Education

  • Improve traffic from organic search
  • Improve ranking for main keywords
  • Increase sign-ups
  • Build global awareness
  • Long-tail keyword research
  • Website structure refinement
  • Optimizing the site for mobile

SEO Maintenance Takeaway – Mobile SEO

SEO Case Study (Optimize for Mobile Users) - ColorWhistle

  • Long-tail keywords have amazing benefits including increased search volume, higher click-through-rate, higher conversion rate, easier and quicker ranking
  • We’ve all heard mobile is the ‘next big thing’ and it is here to stay, so it’s no big secret that website owners need to think about mobile users as well
  • Structuring a website is indeed a crucial element of SEO as it helps to generate more traffic and receive more internal links

INCREASE IN ORGANIC TRAFFIC

#1 ranking for 20 keywords.

Source : Latitude Group

Local SEO Objectives

Industry : Hotel

  • Increase traffic to Arabic language website
  • Convert visits to bookings
  • Organically increase non-brand related traffic

Local SEO Strategy

  • Technical audit to optimize website for non-branded keywords
  • Changes to custom CMS
  • Combined content outreach and social media sharing to increase non-brand traffic
  • Publishing fresh content and sharing it on social media

Local SEO Takeaway – Regular Content Updates

SEO Case Study (Update Content Regularly) - ColorWhistle

  • Performing a technical audit improves the overall growth of a website. It is done to make a website flawless and more search engine friendly
  • Content outreach and social media sharing ensures direct visibility of your content and developing valuable relationship in the process
  • Constant flow of fresh content keeps your community engaged, more indexing, and helps the website to rank well in search engines

INCREASE IN ARABIC VISITS EACH YEAR

Of booking through organic sources, of top 10 landing pages by year end.

Source : TopRankMarketing

SEO with Blogging

Industry : Laboratory

Create a blog strategy to focus on solving customers pain points to increase qualified traffic

Blogging SEO Strategy

  • Post blogs relating to industry questions
  • Including keywords in content that target audience search
  • Adding call-to-actions(CTA) in each blog
  • Promote across social media platforms

Blogging SEO Takeaway – Use Better CTA’s

SEO Case Study (Improve CTA's) -ColorWhistle

  • If you write blogs that are relevant to your audience, it will give you an opportunity to drive back traffic to your website
  • Quality content is great, but it won’t improve your SEO efforts if relevant keywords are absent
  • CTA’s are so powerful that conversions, revenue, business, and profit rely on it
  • Even though there are many ways to promote content none of them are as good as social media platforms

INCREASE IN TRAFFIC TO PRODUCT PAGES

Increase in page views.

Source : Hallaminternet

Lead Generation SEO Goals

Industry : Waste management

  • To be found at the time when users want to hire them
  • Increase awareness of their service
  • Focus on the locations they serve
  • Develop a detailed local SEO campaign
  • Optimizing visibility in ‘Google My Business’
  • Improving on-page local optimization
  • Generating high-quality mentions and links

SEO Maintenance Takeaway – Optimize on-page SEO

SEO Case Study (Optimize for On-page SEO) - ColorWhistle

  • A local SEO strategy is effective for improving customer experience, obtaining a higher SERP position, and pushes you ahead of your competitors
  • Staying on top of ‘Google My Business’ listing is a continuous process but, one that will be worth your effort as it increases your search engine visibility
  • Choose small business SEO services to achieve your goal.
  • On-page SEO not only gives you a better visibility but also helps you run successful internet marketing campaigns

SERVICES WERE FULLY BOOKED FOR THREE WEEKS

Increased visibility in three targeted cities, increase in website traffic and leads.

Source : Outreachmama

Technical SEO Objectives

Industry : Online marketing

To get a first-page ranking for 4 competitive keywords

Fast SEO Link Building Strategy

  • Guest posting
  • Editorial link building
  • Skyscraper blogging and link outreach
  • Blogger outreach for links

SEO Link Building Takeaway – Outreach and increase visibility

SEO Case Study (Build Links) - ColorWhistle

  • While many are still at crossroads on whether guest posting works, doing it within Google’s guidelines is good for SEO
  • Guest posting and editorial link building are different. You can earn a link via guest post but, in editorial link building, you have to earn it naturally. If you somehow find a way to earn one, it is even more effective than guest posting
  • Small to big brands across the industries all swear by the skyscraper tactic to get amazing results
  • Link outreach plays an important role in increasing the awareness and visibility of your brand
  • If you just want to connect with other bloggers or reach out to industry influencers, outreaching for links will amply your brand’s visibility. For that, you have to create truly exceptional content

GENERATED A TOTAL OF 80 CONVERSION

Doubled organic traffic, 113 new referring domains.

Source : Simpletiger

Competitive SEO Goals

Industry : Software

Difficulty in showing up for keyword searches relevant to their services and features.

Competitive Technical SEO Strategy

  • A thorough technical, technical optimization, and recurring audits to find out new and existing problems
  • Detailed keyword research
  • Content audit to find out keyword rankings of the content
  • Steady blog publishing
  • Off-site audit to find out noteworthy content to get PR based articles in place to increase domain authority and get a better ranking

Technical SEO Takeaway – Conduct content audits

SEO Case Study (Content Keyword Audit) - ColorWhistle

  • Technical audit- Link building, content creation, content distribution, graphic design, etc is vital to successful SEO. But, all these “front end” SEO tactics won’t work if the “back-end” isn’t optimized. A basic technical audit includes finding broken links, proper usage of H1/H2/H3 tags and bolded words. It also extends into territory of servers, IP addresses, DNS services, web hosting, and all other kinds puzzling hi-tech terms
  • Technical optimization- If there are on-site factors hindering your SEO efforts, technical optimization is a must
  • Recurring audits- It will help you track your progress and whether your efforts are paying off
  • Offsite audit- It is the activities you do on your website to improve your ranking like manual link building, social media marketing, and guest blogging which will get a reference to your website in different places of the web
  • Keyword research is figuring out what the people are looking for in order to be at the right place, at the right time, with the right content. It should always be an ongoing process as the competition and trends keep changing
  • The aim of the content audit is to provide a qualitative analysis of all the content on your website. It will help you to develop an effective marketing strategy. Plus, you can also find out what worked and what hasn’t
  • Search engines love fresh content but you must know how to balance between quality and frequency

ORGANIC TRAFFIC INCREASE BY 5 MONTHS

New users via organic traffic by 5 months, organic traffic increase by 12 months, increase in new users via organic traffic by 12 months.

1909 Keyword ranking increased by 1909 positions for 70 tracked keywords, average improvement of 27 positions per keyword

Source: passion digital

SEO with Social Media Objectives

Industry: Education

  • To drive quality leads to their new open programs Strategy
  • PPC (Google, Bing), LinkedIn used as advertising mediums
  • LinkedIn ad such as sponsored updates, InMails, and dynamic Ads was tried
  • Advanced data-led approach to target the courses to the right people

SEO with Social Media Takeaway – Run Ad campaigns

SEO Case Study (Paid Ad Campaigns) - ColorWhistle

  • There are many advantages of PPC services advertising via Google and Bing. Some of the major ones are PPC services is measurable and trackable, quick entry, incredible targeting options, provides loads of useful data, and gives quicker results.
  • LinkedIn consists of business people, business owners, students, and teachers. It provides a multitude of options through which you can target the right audience for your product and services.
  • Dynamic LinkedIn ads help deliver messages that can be relevant and customizable according to each member.
  • Data-driven ad campaigns deliver creative messaging and help the targeted people to see the real value. The ads allow you to offer ‘read-value’ to consumers. By exploring more in this area, you’ll get some serious rewards in return.

INCREASE IN BROCHURE DOWNLOADS

Leads generated totally out of which 473 from linkedin and 271 from ppc, average conversion from linkedin ads.

Source: Coast Digital

Conversion Optimized SEO Goals

Industry: Entertainment

Assistance with PPC, and SEO. Plus, wanted to generate more revenue and improve the existing brand campaign.

Conversion Optimized SEO Strategy

  • Auditing their AdWords account to optimize existing campaign
  • Using historical data analysis to determine how people search
  • Structured Adwords campaign around these terms

Conversion SEO Takeaway – Conduct Adword audit

SEO Case Study  (Ad Word Audit) - ColorWhistle

  • An Adword audit is auditing the Adword account to evaluate its effectiveness. It helps to identify issues and improves overall health and performance of the account. Once you’ve done it, you can better focus on your target audience and get the desired outcomes from your PPC efforts.
  • Historical data is nothing but looking for what worked in the past and implementing it. Once you get a hold of it, you’ll be able to start your new campaign with a fresh and confident mindset. By using this method, you can easily predict your future efforts and stop wasting time on areas that don’t work. It’ll help to increase your ROI on each campaign.

COST PER CLICK – 58% DECREASE

Click-through rate – 138.9% increase, avaerage order value – 10.9%, return on ad spend(roas) – 92.2% increase, cost per acquisition(cpa) – 42.2% decrease.

Source: 9thCO

Innovative SEO Goals for Seasons and Trends

Increase online sales during peak season

Season Special SEO Strategy

  • Comprehensive SEO audit to remove constraints in indexing
  • Improve organic traffic through online promotion
  • PPC search campaign to increase ROI

Innovative SEO Takeaway – Make it Creative + Viral

SEO Case Study (Competitive SEO Audit) - ColorWhistle

  • Typically, a competitive SEO audit includes toxic link analysis, content keyword analysis, backlink competitive analysis, website speed analysis, duplicate content analysis, Javascript test analysis, and content audit. After the audit is done, you can determine SEO weaknesses, identify strengths of your competitors, and improve your SEO strategy.
  • With online promotion, you can reduce cost, measure every activity, increase brand engagement, target specific demographic, get more exposure and hold attention for a longer time.
  • With PPC you can get fast and measurable results, reach the right audience and you needn’t depend on SEO or algorithmic changes.

INCREASE IN ORGANIC SEARCH TRAFFIC

Increase in roi, decrease in cost per acquisition.

Source: Arrow Digital

Brand and SEO Visibility Challenges

Industry: Equipment supplier

  • Improve online presence
  • Optimize digital marketing strategy to cover B2B and B2C marketing

Brand and SEO Visibility Strategy

  • Adding keywords to attract the right type of audience
  • Website enhancements and Mailchimp integration was made
  • Social media content was created to engage with audience

Brand SEO Takeaway – Improve UX as Per Trend & Brand

SEO Case Study (Website Redesign Trend) - ColorWhistle

  • You have to know how people are looking for your products or services that you offer. Once you figure it out you will be able to add the right keywords and attract the right audience.
  • Technology and design trends change quickly, so businesses have to stay current to get more online opportunities. Redesigning your website has benefits like more exposure, trust from search engines, faster loading time and improved user experience.
  • Social networks are one of the fastest growing industries in the world. The only way to resonate with people on social media is to add useful content.

AFTER 2 MONTHS 25% OF THE TARGET KEYWORDS WERE ON THE FIRST SEARCH RESULT, AND 50% APPEARED ON THE 2ND PAGE OF THE SEARCH RESULT

15.1% traffic increase within first 2 months, 568% increase in social media traffic.

Source: Seo UK

SEO Reputation Management Challenges

Industry: Information and resource sharing for the online community

Needed to quickly remove a penalty that was causing problems with organic traffic

SEO Reputation Management Workaround

After doing thorough research, root cause of the penalty was found. Issues were due to outbound links and deactivated hyperlinks

Organic SEO Takeaway – Avoid 404 links, build links with content engagement

SEO Case Study (Broken Link Audit) - ColorWhistle

  • As SEO experts you probably know that links are the foundation of Google’s algorithm. Poor outbound linking practices will hurt your website. Identify the harmful links and remove them.
  • Broken links are a terrible nuisance as it makes it difficult to find information and cause problems for search engine crawlers. So your wordpress website won’t be indexed properly and will affect your SEO efforts.
  • Ensure that the content looks clean and optimized, including the use of proper anchor text. For that to be done he uses a quality tool Linkio that helps pick the right anchor text to use during the link building efforts and content creation. It can also analyze your competitors back links and give you the best percentage to beat their rankings and get to the #1 rank.

ONCE THE PENALTY WAS REVOKED, ORGANIC TRAFFIC WAS INCREASED BY 61.79%

Source: Victorious

ECommerce SEO Goals

Industry: Fashion

  • To get a good search engine ranking and increase sales Strategy
  • To identify the gaps in the SEO, a six-month execution plan was strategized
  • A new keyword research was followed which is known as ‘Thematic keyword research.’ This technique was used to optimize the website, to let search engines identify new products for long tail keywords, increase website visibility and number of clicks
  • Created strategic internal backlinks from high authoritative pages to increase page authority and domain authority
  • Fixing the endless redirect loop that confused search engines to improve website speed optimization

ECommerce SEO Takeaway – Conduct keyword research

SEO Case Study (Thematic Keyword Research) - ColorWhistle

  • No matter what you’re trying to achieve with SEO, you have to devote a minimum of six months to get results
  • Thematic keyword research is a new concept that lays the foundation for SEO dominance. The process involves mimicking search engines, identifying purchase intent keywords, and selecting the highest value keywords
  • Getting quality backlinks from high authority websites in a natural way will result in the ranking surge, increased referral traffic, get a whole set of new audience, and most of all sales boost!
  • Page redirection affect a visitors browsing experience, especially mobile users. They also cause significant performance and speed issues. So make sure you remove unnecessary redirects to make your pages load super fast

NUMBER ONE RANKING FOR HIGH VOLUME, HIGH CONVERTING KEYWORDSIN 120 DAYS

New keywords ranked, total targeted keyword placement growth.

Source: Semrush

Local SEO and Local Brand Challenges

Industry: Taxi Company  

  • Website not appearing in the local pack for city searches
  • Do on-site edits (restructuring the navigation especially in mobile view, etc)
  •  Post more location-based content/guides
  •  Provide airport location content/guides
  •  Changing the name, address and phone number (NAP)

SEO Case Study (Find Target Audience)  - ColorWhistle

  • Always try to understand if the business knows its needs. This way you can create a more appropriate plan
  • Content guides which included detailed information for short and long stay was a huge plus. It gave users all the information in one place. This is known as adding value to the user
  • Downloadable Google maps and video content that played inside the cabs was a huge plus
  • Travel content calendar for tourists helped them to target over 60 million people
  • Study your audience and give them the right content. It will be a game changer for your SEO efforts

BUSINESS APPEARED WITHIN THE LOCAL PACK FOR ALL THE MAIN QUERIES WITHIN THE CITY

Source: Internet Marketing Inc

Organic SEO Challenges

Industry: Software

  • Increase indexation
  • Improve traffic and ranking
  • Comprehensive technical SEO audit
  • Change on-page SEO elements

Organic SEO Takeaway – Implement On-page SEO Strategies

case studies for seo

  • Conducting a comprehensive technical SEO audit will identify issues that may be preventing your website from getting visibility in search engines. By doing one, this company found gaps and formulated a plan to improve traffic and increase backlink profile. So it is advisable that an audit is conducted every year to find out issues in-order to make changes according to the new SEO trends and updates
  • If you want people to find your website quickly, it is important to form an on-page SEO strategy. It will increase traffic, give more accessibility, and improve page load speed

111 OF 190 TARGET KEYWORDS IMPROVED IN GOOGLE RANKINGS

109 of the target keywords rank on the first page of google us, historical backlink profile increase.

Source: searchenginepeople

White hat SEO Challenges

Industry: Real estate agency

  • Significant decrease in website traffic
  • Loss of organic search
  • Unable to find the reason behind the dramatic ranking drop
  • In-depth website audit which included reviewing internal site architecture, content, and link profiles
  • After the website audit, it was found that they were hit by Google’s Penguin Penalty
  • Tactics such as social media and Google Local were followed while waiting to come out of the penalty

Takeaway – Utilize Social Media

SEO Case Study (Social Media Marketing Audit) - ColorWhistle

  • Even though they do not clearly mention the strategy they follow, we can understand the importance of website auditing. Proper website audit will help you find where your website lacks and SEO issues
  • They have mentioned that recovering from Google’s Penguin Penalty takes a lot of patience and hard work. And sometimes you may not recover from the penalty. Go through this detailed article from Search Engine Journal to find out how to recover and avoid this penalty
  • Social media marketing increases inbound traffic and you get to reach more potential customers outside of your loyal customer circle. It serves as an amazing platform to connect with different types of people with varying backgrounds

INCREASED IN ORGANIC TRAFFIC BY 91%

Penalty was lifted, visits via social media channel, good ranking in local search, looking for seo services.

Seize and experience the transformative impact of SEO Services & Solutions with ColorWhistle.

In summary, all these SEO case studies show how different business sectors can be improved by the right use of SEO.

Increased numbers of visitors, improvement in organic traffic, growth in total sales, improved rate of conversion are all proof that SEO is an effective business investment. However, you have to get the right professionals to do it for you.

SEO is one of the most misunderstood forms of marketing on the internet. Without having much knowledge of SEO, many companies guarantee a top ranking. Such type of companies will only be after your money and will not be interested to grow your business. You must know how to separate the wheat from the chaff.

If you want right results, you must hire the right people. Before you start your search, check out our blog, Hiring An SEO Company? Ask These Questions, which will help you hire a trustworthy company.

The above case studies are some of the effective SEO case studies we’ve come across. Of course, you’ll have to adjust and tweak the process according to your requirement.

I hope you take these key points from them and apply it to your own strategy.

ColorWhistle’s clientele is both local and global. We are helping small and medium scale businesses ramp up their online presence in line with their business objectives. 

Contact us to discuss your SEO service requirements and get a customized SEO strategy for your business

In quest of the Perfect SEO Services & Solutions Buddy?

Be unrestricted to click the other trendy writes under this title that suits your needs the best!

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  • Hiring An SEO Company? Ask These Questions
  • Increase Google Bot Crawl Rate Of Your Website
  • 301 Redirect for SEO : Comprehensive SEO Guide
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Anjana

About the Author - Anjana

Anjana is a full-time Copywriter at ColorWhistle managing content-related projects. She writes about website technologies, digital marketing, and industries such as travel. Plus, she has an unhealthy addiction towards online marketing, watching crime shows, and chocolates.

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17 Comments

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We are glad you found our article helpful.

I agree with you that long tail keywords helps to you for increase ranking, Increase website traffic in major search engines. Thank you for sharing such a nice blog.

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Impactful SEO Reporting: 7 Tips For Effective SEO Reports That Build Buy-In

Wondering how to get more SEO budget in 2024? Learn how to create SEO reports that build trust with decision-makers and stakeholders.

This post was sponsored by STAT Search Analytics. The opinions expressed in this article are the sponsor’s own.

Wondering how to get more SEO budget in 2024?

Hoping to build a more robust SEO strategy that involves teams and multi-level buy-in?

The answer lies in a great SEO report.

Crystal clear SEO reporting is the key to demonstrating value, impressing your boss, and keeping stakeholders happy.

We know – reporting isn’t the most exciting part of your SEO job – but love it or hate it, no matter how talented a search professional you are, effective SEO reporting can make the difference in:

  • Retaining a client.
  • Securing more budget.
  • Snagging that promotion.

As you’ve undoubtedly learned so far in your position, SEO cannot exist as an island.

SEO strategies see more impressive results when they are supported by other teams, like the folks responsible for creating content and making changes to a site.

This requires buy-in and prioritization at various levels of the organization to reach its full potential — so, even if creating reports feels especially painful at times, try to view reporting as a necessary vehicle for helping you get to the best-performing SEO strategy possible.

At its core, effective reporting is effective communication.

What Makes A Great, Actionable & Effective SEO Report

In the world of SEO, being able to distill down high volumes of nuanced search and keyword data in a straightforward way becomes integral to success.

Taking the initial time to get clear on priorities and set expectations at the onset of a reporting relationship (be it with a colleague, client, internal stakeholder, or executive) is well worth the effort.

Here’s how to get reporting right and gain happier stakeholders by:

  • Demonstrating successes.
  • Driving strategic optimizations.
  • Pinpointing impact to the bottom line.
  • Building trust.
  • Communicating value.

Impactful SEO Reporting: 7 Tips For Effective SEO Reports That Build Buy-In

1. Tailor Your Report To Your Audience

Cryptic jargon, unnecessary information, or excessive, in-the-weeds details can quickly turn potential buy-in to frustration and sheer confusion.

To avoid this, you’ll want to ruthlessly tailor the content of your reports to the audience who will be receiving it.

What Each Report Should Include

When reporting to C-suite executives like CMOs, you’ll want to report on higher-level, more holistic findings , and always tie metrics back to revenue and ROI.

When reporting to individual contributors , you can be far more detailed — down to the level of individual keyword reports even.

Ensure the KPIs you’re measuring accurately reflect results and progress towards the goals you and whoever receives the report care about most.

Take the time to discuss what each metric means and ensure that stakeholders understand the necessary context around the KPIs you’re reporting to them and why.

2. Avoid Reporting On Vanity Metrics

Speaking of KPIs, let’s talk about what not to do in your reporting.

You’ve probably heard about the dangers of vanity metrics before — that is, relying on surface-level measurements that may look impressive at first glance, but don’t capture the full picture or could be taken out of context to inflate wins or perceived importance.

While these buzzword or clickbait-type metrics may look good on the surface or in a single report, they can get you into trouble down the road if things don’t quite add up, which can lead to confusion and erode confidence.

What To Do Instead

The key to effective reporting is demystifying results in a way that is accurate and clearly communicates the outcomes of your work straightforwardly — this transparency helps build trust with stakeholders and encourages continued buy-in down the road.

For example, resist the temptation to overemphasize a keyword ranking win — winning the first organic result for a query with no search volume is not cause for celebration.

By making sure your boss or clients understand the metrics you’re reporting on with the appropriate context, you’ll establish a strong strategic partnership.

3. Speak S.M.A.R.T.

Setting S pecific M easurable A chievable R elevant and T ime-bound goals (S.M.A.R.T.) with stakeholders will help set your reporting relationship up for success.

Not only will it ensure that you’re setting clear expectations, but you’ll also be able to measure and articulate progress toward meeting those goals and demonstrate the value of your work.

How S.M.A.R.T. SEO Reporting Communicates Value

Get S.M.A.R.T. when it comes to how you’re communicating, too, as it greatly impacts the perceived value of your work.

The example below from the brilliant Kameron Jenkins illustrates the difference between simply stating facts and communicating value.

Each sentence is based on the same data, but the way that data is communicated vastly changes the impact:

Impactful SEO Reporting: 7 Tips For Effective SEO Reports That Build Buy-In

Credit: Kameron Jenkins | Moz — High-Impact SEO Reporting for Agencies

4. Remind Your Audience Of The Long Game

SEO is a marathon, not a sprint.

This is an essential piece of wisdom to share with your stakeholders.

What’s more, the marathon doesn’t have a predefined finish line — in fact, it doesn’t have a finish line at all!

Successful SEO is about making iterative improvements and then leveraging those wins for continued gains.

It’s important to set realistic SEO goals , show steady progress, and articulate that the goal is to incrementally build momentum towards a stronger organic presence that will pay long-term, sustainable dividends into the future.

5. Weave A Compelling Narrative

While we’re self-professed data nerds over here at STAT , data by itself is hard to grasp and can feel arcane to stakeholders who don’t work in SEO.

It’s your job to wrangle that data to make sense of what’s happening on the SERPs and surface strategic insights.

After all, data without insights is pointless.

How To Tell A Powerful Story With SEO Data

To take your reporting from metrics to insights, you need to turn your data into a compelling story that highlights opportunities and provides the next steps.

For example, a position one ranking on a search engine results page (SERP) with a local pack, paid ads, and several large SERP features appearing before the organic listings (and pushing rank one below the fold) is not nearly as impactful as a rank one position appearing at the top of a SERP that doesn’t have those extra bells and whistles taking up valuable real estate, and the CTR between the two will vary drastically for good reason.

Or, if a client is struggling to rank for a target keyword, through analysis, you can identify if they are creating the right content for the SERP.

If they’re going after a keyword that surfaces primarily video content, they will need to match that format if they hope to stand a chance, regardless of how masterfully crafted their copy is.

6. Make Sure SEO Reports Are Straightforward: Cut To The Chase

When deciding how to structure your reports, lead with key takeaways, provide intuitive data visualizations , eliminate extraneous information, and do the heavy-lifting surfacing insights.

Relegate any nitty-gritty data to an appendix section — there for reference and to support your claims, but secondary to the takeaways themselves, which should spell out the “so what?” for your audience.

Impactful SEO Reporting: 7 Tips For Effective SEO Reports That Build Buy-In

7. Find The Right SEO Reporting Cadence

The optimal reporting cadence will vary depending on your unique reporting relationship, but at the very least, once monthly is recommended to establish a consistent touchpoint — and we suggest setting up a standing call to go through it.

Not only will this ensure that stakeholders are actually looking at your reports, but you’re better positioned to answer any questions and articulate recommendations to help facilitate buy-in and follow-through.

What Is A Good SEO Reporting Schedule?

In most cases, you’ll want to establish quarterly (on the third month of each quarter) and annual summary reports to look at progress relative to the previous period.

You’ll want to show comparative MoM (month over month) and YoY (year over year) metrics, which are especially impactful in communicating value and ROI to higher-ups and budget holders.

Take the time to get reporting right.

At the end of the day, effective SEO reporting boils down to effective communication.

We hope this has given you the confidence to tackle SEO reporting in a way that demonstrates the value of your work and eliminates confusion with the stakeholders that matter most.

Take the opportunity to position yourself as the expert and educate your audience through your reporting. SEO data will only impact revenue positively if it’s acted upon and leveraged to inform strategy, so establish an ongoing strategic partnership that is cyclical and continues to build trust, loyalty, buy-in, and helps clear barriers for internal approvals.

Once you get the cycle off to the right start, you’ll continue to reap the benefits over time.

If you found this helpful, subscribe to our newsletter for more of the same, straight to your inbox. We’ll email you once or twice a month, tops, with the latest goings-on in the industry and here at STAT.

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  3. 88 SEO Case Studies on How we Win it for our Clients

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  4. SEO Case Studies? These 8 Will Blow Your Mind!

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  5. How to Create Your Own Mini SEO Case Study

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  6. SEO Case Studies: 30 Best SEO Case Study Examples for Success

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  1. 30 Best SEO Case Studies: Real Examples & Results That Work

    In this SEO case study, you'll learn a repeatable 6-step process that one SEO marketer used to get his client to #1 in Google. This strategy helped him outrank big name brands like Mashable, and increase organic traffic by 11,065% in just 6 months. Scaling an Outdoor Niche Site to a $175K Exit - The Website Flip SEO Case Study

  2. SEO Case Studies and Success Stories

    SEO Case Studies and Success Stories | Google Search Central | Google for Developers Case studies Learn how Google Search can help you reach more people with your website Browse...

  3. 11 SEO Case Studies You Can Learn From

    10 Websites That Tried to Fool Google. See how and why these ten websites failed to game Google's ranking systems. Going Viral And SEO. We looked at dozens of websites to see if going viral can help with SEO. Healthline. Learn our five SEO insights from analyzing one of the biggest health niche websites.

  4. SEO Case Studies: Learn From These 8 Success Stories

    SEO case studies present the various ways you can increase performance on search engines. By studying the key findings for each, you can then apply what you find to your own strategy.

  5. Examine SEO Case Study: 7 Lessons to 1 Million Monthly Visits

    Create an "about" page and "editorial policy" page showcasing why people should trust you. Lesson 7. Run regular SEO site audits. While Examine never focused on SEO as a main strategy, it wasn't oblivious to it either. It runs twice-a-year SEO audits on its site to ensure it's not missing simple things.

  6. 14 SEO Case Studies: Challenges, Solutions & Results

    Contact Us 800-316-2220 SEO 14 SEO Case Studies: Challenges, Solutions & Results August 7, 2023 Check out these dynamic SEO case studies from HawkSEM and other agencies for inspiration and insight into SEO best practices that led to impressive results.

  7. How to Build a Killer SEO Case Study (+ FREE TEMPLATE!)

    SEO Case Study Basics: Where to Begin First, it's important to understand what the point of a case study really is. Case studies are built to show clients that yes, you do know what you're talking about — and that you have some experience in your field. Think of them as brochures showing how your company has helped similar clients in the past.

  8. Wise.com SEO Case Study: 5 Reasons Why Their SEO Rocks

    In this one-of-a-kind case study, we'll explore five reasons why Wise's SEO strategy rocks: Landing page templates that can be scaled up. A custom CMS built around their SEO needs. Content optimized for featured snippets. Multiple ways of attracting and acquiring links. Flawlessly migrating millions of pages with a lot of risk.

  9. +30 SEO Case Studies from 2023 [Real Interviews]

    ‍ Most Loved Beginner B2B B2C Niche Sites Example Case Studies Latest SEO Case Study Here's the latest SEO case study we've published ↓ How to Generate Demand with SEO (Incl. 5 Case Studies) Learn the tactics behind SEO-driven demand generation. Our Top SEO Case Studies These aren't really case studies. They're full playbook.

  10. SEO Case Studies: Strategies That Actually Work!

    Top 10 Results Read More SaaS SEO Case Study: 223% More Traffic After A Site Migration In this case study, you'll see how we grew our client's organic traffic by 288% after implementing a complete site migration. CAMPAIGN RESULTS: +223% Organic Traffic 411 Top 10 Rankings Read More Gambling SEO Case Study: +180% Increase in Conversions

  11. SEO Case Study: How I Increased My Organic Traffic 652% in 7 Days

    There's a SEO strategy that's crushing it right now. ("Skyscraper Technique 2.0") I used this strategy to increase organic traffic to one of my pages by 652.1%: (In 7 days!) This same approach helped my brand new post hit the #1 spot in Google… within weeks: And today's SEO case study I'm going to show you exactly how I did it ...

  12. Best SEO Case Studies of Effective SEO Strategies

    SMA Marketing: +200% organic traffic to a client's website with Structured Data. Tharawat Magazine: +321% in terms of traffic. SalzburgerLand: +92.65% more users via organic search. Freeyork: pages enriched with WordLift are performing 2.4 times better. Poem Analysis: +60% of clicks and +80% of impressions by using SameAs.

  13. 14 SEO Case Studies to Improve Your Strategy in 2024

    SEO case studies are the ultimate way of finding out what works (and what doesn't) to climb search results. Join us as we share 14 real-life examples that cut through the noise to reveal strategies that yield results. In This Article 14 SEO Case Studies for 2024 1. Later (SaaS) 2. MedPark Hospital (Medical) 3. Transit (Mobile App) 4.

  14. 6 Eye-Opening SEO Case Studies and What Made Them Successful ...

    SEO Case Studies to Inform Your Optimization Efforts. What follows is a list of case studies in search engine optimization to help improve your site ranking. SEO Case Study: How I Increased My Organic Traffic 652% in 7 Days - Backlinko. Brian Dean's Backlinko blog has quickly become one of the go-to places for learning SEO.

  15. Best SEO Case Studies to Follow

    Leanne Wong's SEO case study shared a 5-step strategy to beat the challenge and rank #1 or #2 in Google's search results. Image source: Leanne Wong. Leanne Wong's 5-Step SEO Strategy. Let's take a look at the 5-step strategy mentioned in his SEO case study. Step 1: Target Medium-Tail Keywords. Short-tail keywords: SEO, digital marketing

  16. 4 SEO Case Studies (That Actually Worked!)

    SEO Case Study #1: From Zero to 50,000 Visitors in One Month Author: Rob Powell Industry: Blogging and affiliate marketing Summary: Rob analyzed some of the most successful bloggers and affiliate marketers to uncover the exact steps they use to promote their content.

  17. SEO Case Studies

    SEO Case Studies. Learn how organizations in virtually every industry find organic search marketing success with BrightEdge. Learn the SEO best practices of more than 3 dozen companies through these insightful SEO case studies. Learn how organizations in lots of industries capitalize on SEO opportunities and find digital success with BrightEdge.

  18. 89 SEO Case Studies on How we Win it for our Clients

    SEO Case Study: How We Used SEO-Structured Content to Generate Tons of Leads for a SaaS Company In June 2023, we started working on a SaaS client who is facing a significant challenge - their web traffic was stagnant, and their online presence Read More » January 31, 2024

  19. SEO Case Studies: Uncovering the Best Practices for Higher Rankings and

    Overall, SEO case studies can be a valuable resource for any business looking to improve its search engine rankings and drive more traffic to its website. How to Conduct an Effective SEO Case Study. An SEO case study is an effective tool for analyzing and documenting the success of a search engine optimization campaign.

  20. 2023 SEO Case Studies

    Best SEO Case Studies We don't just promise — we deliver. Discover how we've helped businesses like yours climb the ranks, boost organic traffic, and achieve unprecedented growth. Writing our own success story, one SEO case study at a time. Featured Case Studies #1 Ranking for "cargo shorts men" Read Case Study #1 Rank for "music foundation"

  21. How to Use Case Studies for SEO

    Here are just some of the ways you can use case studies for SEO: Target [service] + [customer] Target "how to" phrases Target prominent brand names Target thought leaders Link to related services, products or offers Use as link building material Create additional assets to target long-tail search phrases 1. Target [service] + [customer]

  22. Best SEO Case Studies List that Actually Worked

    A complete SEO case study of an organization can serve as your eye-opener to identify what works and what doesn't for your peers & competitors. Additionally, adding digital marketing services to your SEO arsenal can greatly help to boost your online presence and reach more potential customers.

  23. How To Create An SEO Content Strategy In 2024

    Perform a Site Audit on SEO. The first thing that you need to do is to perform a site audit. A site audit serves as a road map of what to do as it tells you what to work on and helps you determine ...

  24. SEO Case Studies

    SEO Case Study Downloads. Shark Tank Case Study . Learn about our client, Nightcap, and their SEO success as a result of pitching and getting funded on ABC's Shark Tank! Download Case Study. Online Survey Software Co. Client Since 2021. Our client is a well-known provider of online survey software. We increased their website traffic by 1,045%.

  25. SEO Reporting: 7 Tips For Effective SEO Reports That Build Buy-In

    1. Tailor Your Report To Your Audience. Cryptic jargon, unnecessary information, or excessive, in-the-weeds details can quickly turn potential buy-in to frustration and sheer confusion. To avoid ...

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