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Dịch, Giải Chi Tiết & Từ Vựng IELTS Reading Cambridge 13 Test 1 Passage 1: Case Study – Tourism New Zealand Website

Trong phần này, HOCIELTSDI sẽ dịch Tiếng Việt toàn bộ bài đọc, phân tích chi tiết đáp án của đề  IELTS Reading Cambridge 13 Test 1 Passage 1:  Case Study: Tourism New Zealand Website  đồng thời list ra một số từ vựng nên học trong đề.

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Dịch Tiếng Việt Bài Đọc

Case Study: Tourism New Zealand Website

Nghiên Cứu Tình Huống : Trang Web Du Lịch Của New Zealand

New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself – the people, the places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.

New Zealand là một quốc gia nhỏ có 4 triệu dân, cách một chuyến bay đường dài từ tất cả các thị trường du lịch lớn trên thế giới. Gần đây du lịch chiếm 9% tổng sản phẩm quốc nội và là lĩnh vực xuất khẩu lớn nhất quốc gia. Không giống như các lĩnh vực xuất khẩu khác mà sản xuất sản phẩm và bán ra nước ngoài, du lịch mang khách hàng đến New Zealand. Sản phẩm chính là đất nước này – con người, các địa danh và trải nghiệm. Vào năm 1999, ngành Du lịch New Zealand phát động một chiến dịch để quảng bá một vị thế thương hiệu mới với thế giới. Chiến dịch tập trung vào vẻ đẹp cảnh quan ở New Zealand, các hoạt động ngoài trời hấp dẫn và văn hóa Maori chính thống, và điều này đã làm cho New Zealand trở thành một trong những thương hiệu quốc gia mạnh nhất thế giới.

A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism services to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors.  In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.

Một điểm đặc trưng chính trong chiến dịch là website www.newzealand.com, nơi cung cấp cho những khách hàng tiềm năng đến New Zealand một cổng vào tất cả mọi thứ mà nơi này có thể phục vụ. Trung tâm của website là cơ sở dữ liệu của các nhà khai thác dịch vụ du lịch, cả hai đều có trụ sở ở New Zealand và nước ngoài và đều cung cấp dịch vụ du lịch cho đất nước này. Bất cứ một doanh nghiệp kinh doanh nào liên quan đến du lịch đều được liệt kê ra bằng cách hoàn thành một bản mẫu đơn giản. Điều này có nghĩa rằng ngay cả địa chỉ các khách sạn và nhà hàng quy mô nhỏ nhất hoặc nhà cung cấp hoạt động chuyên nghiệp có thể có được sự hiện diện trên web để tiếp cận các đối tượng khách du lịch phương xa. Thêm vào đó, bởi các doanh nghiệp tham gia đều có thể cập nhật các chi tiết họ đã cung cấp một cách thường xuyên nên thông tin được cung cấp vẫn chính xác. Và để duy trì cũng như cải thiện các tiêu chuẩn, ngành Du lịch New Zealand tổ chức một chương trình theo đó các tổ chức xuất hiện trên website trải qua sự đánh giá độc lập dựa trên các tiêu chuẩn chất lượng quốc gia đã được đồng thuận trước đó. Và như một phần của chương trình này, tác động của mỗi doanh nghiệp đến môi trường cũng được xem xét.

To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. As the site developed, additional features were added to help independent travellers devise their own customised itineraries. To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.

Để giới thiệu trải nghiệm ở New Zealand, trang web cũng có những yếu tố liên quan đến những con người và địa danh nổi tiếng. Một trong thứ nổi tiếng nhất là cuộc phỏng vấn với cựu đội trưởng bóng bầu dục đội Zew Zealand All Blacks Tana Umaga. Một yếu tố khác thu hút rất nhiều sự chú ý là một hành trình tương tác qua rất nhiều địa điểm được lựa chọn bởi những bộ phim bom tấn đã sử dụng phong cảnh tuyệt đẹp ở New Zealand để làm bối cảnh. Bởi trang web này phát triển nên các yếu tố khác cũng được thêm vào để giúp cho những người đi du lịch tự túc có thể đặt ra những lịch trình riêng của họ. Để giúp người ta có thể có những kỳ nghỉ được lên kế hoạch đi dễ dàng hơn, trang web đã lên kế hoạch những tuyến đường lái xe phổ biến nhất ở nước này, làm nổi bật lên những tuyến đường khác nhau theo mùa, cũng như chỉ ra khoảng cách và thời gian.

Later a Travel Planner feature was added, which allowed visitors to click and ‘bookmark’ places or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out take on the visit. The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.

Sau đó tính năng Travel Planner được thêm vào, cho phép khách du lịch truy cập và đánh dấu những địa điểm hay điểm du lịch mà họ quan tâm, sau đó xem kết quả trên bản đồ. Travel Planner cung cấp các tuyến đường và các sự lựa chọn phương tiện cộng cộng giữa những nơi đã được chọn. Những thứ này cũng dẫn đến nơi ở trong khu vực đó. Bằng việc đăng ký vào website, người sử dụng có thể lưu lại lịch trình du lịch của họ và xem lại lịch trình hoặc in ra để mang theo khi đi chơi. Website cũng có phần “Chia sẻ của bạn” nơi bất cứ ai có thể viết blog về chuyến đi của họ đến New Zealand để đưa vào trang web.

The Tourism New Zealand website won two Webby awards for online achievement and innovation. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad.

Trang web du lịch New Zealand đã giành được hai giải thưởng Webby cho thành tích và sáng tạo trực tuyến. Quan trọng hơn có lẽ là, sự phát triển của du lịch đến New Zealand thật ấn tượng. Tổng chi phí cho du lịch tăng trung bình 6,9% mỗi năm từ năm 1999 đến năm 2004. Từ Anh, các chuyến thăm tới New Zealand tăng trưởng với tốc độ trung bình hàng năm là 13% trong giai đoạn 2002-2006, so với tỷ lệ 4% cho các chuyến thăm nước ngoài của Anh.

The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn about traditional Maori life. Many long-haul travelers enjoy such learning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don’t want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful.

Trang web được thiết lập để cho phép cả các cá nhân và tổ chức du lịch tạo ra các hành trình và gói du lịch phù hợp với nhu cầu và sở thích của riêng họ. Trên trang web, du khách có thể tìm kiếm các hoạt động không chỉ bằng vị trí địa lý, mà còn với bản chất đặc trưng của hoạt động. Điều này rất quan trọng vì nghiên cứu cho thấy rằng các hoạt động là yếu tố chính khiến du khách hài lòng, đóng góp 74% cho sự hài lòng của khách du lịch, trong khi vận chuyển và chỗ ở chiếm 26% còn lại. Du khách tham gia càng nhiều hoạt động thì họ sẽ càng hài lòng. Cũng có một thực tế rằng du khách thưởng thức các hoạt động văn hóa nhất khi họ tương tác, chẳng hạn như tham quan một marae (khu họp mặt) để tìm hiểu về cuộc sống Maori truyền thống. Nhiều du khách phương xa thích thú với những trải nghiệm như vậy, điều nay mang đến cho họ những câu chuyện mà họ có thể kể lại cho bạn bè và gia đình. Ngoài ra, có vẻ như du khách đến New Zealand không muốn trở thành ‘một phần của đám đông’ và họ nhận thấy các hoạt động chỉ một số ít người tham gia thì có nhiều đặc biệt và ý nghĩ a.

It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere – the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.

Một số người nói rằng New Zealand không phải là một điểm đến điển hình. New Zealand là một quốc gia nhỏ với nền kinh tế du lịch chủ yếu bao gồm các doanh nghiệp nhỏ. Nó thường được coi là một quốc gia nói tiếng Anh an toàn với cơ sở hạ tầng giao thông đáng tin cậy. Do chuyến bay đường dài như vậy, hầu hết du khách sẽ ở lại lâu hơn (trung bình 20 ngày) và muốn thăm nhiều nhất có thể đất nước mà được cho là ghé thăm một lần trong đời . Tuy nhiên, những bài học căn bản áp dụng ở mọi nơi – hiệu quả của một thương hiệu mạnh, một chiến lược dựa trên trải nghiệm độc đáo và trang web toàn diện, thân thiện với người dùng.

Phân Tích Chi Tiết Đáp Án

Questions 1-7.

Complete the table below.

Choose ONE WORD ONLY from the passage for each answer.

Write your answers in boxes 1-7 on your answer sheet.

Giải thích đáp án câu 1 – 7

1. allowed businesses to …………………………… information regularly => Cần 1 Verb nguyên mẫu đi theo cụm allow somebody to do something

Dựa vào các từ khóa: database of tourism service, tourism – related businesses, businesses, information, regularly để tìm thông tin trong bài đọc

In addition, because participating businesses were able to update the details they gave on a regular basis , the information provided remained accurate. Bài đọc – Đoạn 2

So sánh các cụm từ trong câu hỏi và bài đọc

  • allowed = were able to
  • information = the details
  • regularly = on a regular basis

=> Từ cần điền: update

2. provided a country-wide evaluation of businesses, including their impact on the …………………….. => Cần 1 Noun

Dựa vào từ khóa evaluation, impact để tìm thông tin bài đọc

And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered. Bài đọc – Đoạn 2
  • country-wide = national
  • impact on = effect on

=> Từ cần điền: environment

3. an interview with a former sports ……………………….

Dựa vào từ khóa interview, former, sports để tìm thông tin bài đọc

One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Bài đọc – Đoạn 3
  • an interview with a former sports captain = an interview with former rugby captain

=> Từ cần điền: captain

4. an interactive tour of various locations used in ……………………. => Cần 1 Noun

Dựa vào từ khóa interactive tour, locations để tìm thông tin bài đọc

Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop Bài đọc – Đoạn 3
  • interactive tour = interactive journey
  • various locations = a number of the locations

=> Từ cần điền: films

5. varied depending on the ………………………… => Cần 1 Noun

Dựa vào từ khóa driving routes, varied để tìm thông tin bài đọc

To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times Bài đọc – Đoạn 3
  • varied = different
  • depending on = according to

=> Từ cần điền: seasons

6. included a map showing selected places, details of public transport and local …………………………. => Cần 1 Noun

Dựa vào từ khóa Travel Planner, public transport, local để tìm thông tin bài đọc

The Travel Planner offered suggested routes and public transport options between the chosen locations . There were also links to accommodation in the area Bài đọc – Đoạn 4
  • selected places = chosen locations
  • details of public transport = public transport options
  • local = in the area

=> Từ cần điền: accommodation

7. travelers could send a link to their ……………………… => Cần 1 Noun

Dựa vào từ khóa Your Words để tìm thông tin bài đọc

The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website Bài đọc – Đoạn 4
  • travelers = anyone
  • send = submit

=> Từ cần điền: blog

 Questions 8-13

Do the following statements agree with the information given in Reading Passage 1?

In boxes 8-13 on your answer sheet, write

TRUE               if the statement agrees with the information

FALSE              if the statement contradicts the information

NOT GIVEN    if there is no information on this

8. The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.

9. It was found that most visitors started searching on the website by geographical location.

10. According to research, 26% of visitor satisfaction is related to their accommodation.

11. Visitors to New Zealand like to become involved in the local culture.

12. Visitors like staying in small hotels in New Zealand rather than in larger ones.

13. Many visitors feel it is unlikely that they will return to New Zealand after their visit.

Giải thích đáp án câu 8 – 13

The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. Bài đọc – Đoạn 6
  • travel companies and individual tourists = both individuals and travel organisations
  • ready-made itineraries and packages (lịch trình và gói du lịch làm sẵn) # to create itineraries and travel packages to suit their own needs and interests (tạo ra lịch trình và gói du lịch phù hợp với nhu cầu và sở thích của du khách)

=> Đáp án: FALSE

On the website, visitors can search for activities not solely by geographical location , but also by the particular nature of the activity Bài đọc – Đoạn 6
  • searching by geographical location = search for activities not solely by geographical location
  • most visitors => không có thông tin trong bài đọc

=> Đáp án: NOT GIVEN

This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26% . Bài đọc – Đoạn 6
  • 26% of visitor satisfaction is related to their accommodation # transport and accommodation account for the remaining 26%
It has also been found that visitors enjoy cultural activities most when they are interactive , such as visiting a marae (meeting ground) to learn about traditional Maori life Bài đọc – Đoạn 6
  • like = enjoy
  • become involved in = interactive

=> Đáp án: TRUE

Không tìm thấy thông tin nào liên quan đến việc du khách tới New Zealand thích ở khách sạn nhỏ hơn khách sạn lớn

Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit Bài đọc – Đoạn 7
  • many visitors = most visitors
  • unlikely that they will return…after visit = once-in-a-lifetime visit

List Từ Vựng Hay Trong Bài Đọc

Một số từ vựng nên học trong bài IELTS Reading Cambridge 13 Test 1 Passage 1:  Case Study: Tourism New Zealand Website

Dịch, Giải Chi Tiết & Từ Vựng IELTS Reading Cambridge 13 Test 1 Passage 2: Why Being Bored Is Stimulating – And Useful, Too

Dịch, Giải Chi Tiết IELTS Reading Cambridge 13 Test 1 Passage 3: Artificial Artists

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Dịch đề & phân tích đáp án IELTS Reading Cambridge 13 Test 1

Cam 13 test 1 passage 1: case study – tourism zealand website .

PHẦN 1: DỊCH ĐỀ

A. New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself – the people, the places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.

  • long-haul (adj) /ˈlɒŋ hɔːl/: cách xa ENG: involving the transport of goods or passengers over long distances
  • make up (verb): chiếm ENG: to form something
  • launch a campaign (verb phrase) /lɔːntʃ/: phát động một chiến dịch ENG: to start a series of planned activities that are intended to achieve a particular social, commercial or political aim
  • exhilarating (adj) /ɪɡˈzɪləreɪtɪŋ/: hấp dẫn, thú vị ENG: ​very exciting and great fun
  • authentic (adj) /ɔːˈθentɪk/: chính thống ENG: known to be real and what somebody claims it is and not a copy

New Zealand là một quốc gia nhỏ có 4 triệu dân, cách xa tất cả các thị trường du lịch lớn trên thế giới. Gần đây du lịch chiếm 9% tổng sản phẩm quốc nội và là lịch vực xuất khẩu lớn nhất quốc gia. Không giống như các lĩnh vực xuất khẩu khác mà sản xuất sản phẩm và bán ra nước ngoài, du lịch mang khách hàng đến New Zealand. Sản phẩm chính là đất nước này – con người, các địa danh và trải nghiệm. Vào năm 1999, ngành Du lịch New Zealand phát động một chiến dịch để giới thiệu một vị trí thương hiệu mới với thế giới. Chiến dịch tập trung vào vẻ đẹp cảnh quan ở New Zealand, các hoạt động ngoài trời hấp dẫn và văn hóa Maori chính thống, và điều này đã làm cho New Zealand trở thành một trong những thương hiệu quốc gia mạnh nhất thế giới.

B . A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism services to the country. Anytourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. (Q1) In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate . And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. (Q2) As part of this, the effect of each business on the environment was considered.

Một yếu tố chủ chốt trong chiến dịch là website www.newzealand.com, nơi cung cấp cho những khách hàng tiềm năng đến New Zealand một cửa ngõ đến tất cả mọi thứ mà nơi này có thể phục vụ. Trung tâm của website là nguồn dữ liệu của các nhà khai thác dịch vụ du lịch, cả hai đều có trụ sở ở New Zealand và nước ngoài và đều cung cấp dịch vụ du lịch cho đất nước này. Bất cứ một công việc kinh doanh nào liên quan đến du lịch đều được liệt kê ra bằng cách hoàn thành một bản mẫu đơn giản. Điều này có nghĩa rằng thậm chí một chiếc giường ngủ hay bữa sáng nhỏ nhất hay các nhà cung cấp hoạt động đặc biệt đều có thể hiện diện trên web với cách tiếp cận với khách du lịch phương xa. Thêm vào đó, bởi các doanh nghiệp tham gia đều có thể cập nhật các chi tiết họ đã cung cấp một cách thường xuyên nên thông tin được cung cấp vẫn chính xác. Và để duy trì cũng như cải thiện các tiêu chuẩn, ngành Du lịch New Zealand tổ chức một chương trình theo đó các tổ chức xuất hiện trên website trải qua sự đánh giá độc lập dựa trên các tiêu chuẩn chất lượng quốc gia đã được đồng thuận trước đó . Và như một phần của chương trình này, ảnh hưởng của mỗi doanh nghiệp đến môi trường cũng được xem xét.

C . To communicate the New Zealand experience, the site also carried features relating to famous people and places. (Q3) One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga . Another feature that attracted a lot of attention was (Q4) an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. As the site developed, additional features were added to help independent travellers devise their own customised itineraries . To make it easier to plan motoring holidays, (Q5) the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.

  • blockbuster (noun) /ˈblɒkbʌstə(r)/: bom tấn, rất thành công ENG: something very successful, especially a very successful book or film
  • itinerary (noun) /aɪˈtɪnərəri/: lộ trình, lịch trình ENG: a plan of a journey, including the route and the places that you visit

Để giới thiệu trải nghiệm ở New Zealand, trang web cũng có những yếu tố liên quan đến những con người và địa danh nổi tiếng. Một trong những yếu tố phổ biến nhất là cuộc phỏng vấn với cựu đội trưởng bóng bầu dục đội Zew Zealand All Blacks Tana Umaga. Một yếu tố khác thu hút rất nhiều sự chú ý là một hành trình tương tác qua rất nhiều địa điểm được lựa chọn bởi những bộ phim bom tấn đã sử dụng phong cảnh tuyệt đẹp ở New Zealand để làm bối cảnh. Bởi trang web này phát triển nên các yếu tố khác cũng được thêm vào để giúp cho những người đi du lịch tự túc có thể đặt ra những lịch trình theo ý họ. Để giúp người ta có thể có những kỳ nghỉ được lên kế hoạch đi dễ dàng hơn, trang web đã lên kế hoạch những tuyến đường lái xe phổ biến nhất ở nước này, làm nổi bật lên những tuyến đường khác nhau theo thời tiết, cũng như chỉ ra khoảng cách và thời gian.

D . Later a Travel Planner feature was added, which allowed visitors to click and ‘bookmark’ places or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. (Q6) There were also links to accommodation in the area . By registering with the website, users could save their Travel Plan and return to it later, or print it out take on the visit. (Q7) The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website .

Sau đó tính năng Travel Planner được thêm vào, cho phép khách du lịch truy cập và đánh dấu những địa điểm hay điểm du lịch m à họ quan tâm, sau đó xem kết quả trên bản đồ. Travel Planner cung cấp các tuyến đường và các sự lựa chọn các phương tiện cộng cộng giữa những nơi đã được chọn. Những thứ này cũng gắn với nơi ở của từng khu vực. Bằng việc đăng ký vào website, người sử dụng có thể lưu lại l ịch trình du lịch của họ và xem lại lịch trình hoặc in ra để mang theo khi đi chơi. Website cũng có phần “Văn bản của bạn” nơi bất cứ ai có thể viết blog về chuyến đi của họ đến New Zealand để đưa vào trang web.

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case study tourism new zealand website dịch

PHẦN 2: PHÂN TÍCH ĐÁP ÁN

Questions 1-7

Complete the able below.

Choose  ONE WORD ONLY  from the passage for each answer.

Write your answers in boxes 1-7 on your answer sheet.

Câu 1 : Vị trí trống cần một động từ nguyên mẫu vì đi theo cấu trúc ‘allow somebody to do something’

Thông tin liên quan : Đoạn B, câu thứ 5, “In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate”

Phân tích : Trong đoạn B tác giả có nói bởi các doanh nghiệp tham gia đều có thể cập nhật các chi tiết họ đã cung cấp một cách thường xuyên nên thông tin được cung cấp vẫn chính xác > động từ thích hợp là ‘update’

Đáp án : update

Câu 2: Vị trí trống cần điền một danh từ nói về ảnh hưởng của các doanh nghiệp đến một khía cạnh nào đó

Thông tin liên quan : Đoạn B, câu cuối cùng, “As part of this, the effect of each business on the environment was considered”

Phân tích : Theo như bài viết, tác giả có nói chương trình này cũng xem xét ảnh hưởng của mỗi doanh nghiệp lên môi trường > ‘environment’ là danh từ cần điền

Đáp án : environment

Câu 3: Vị trí trống cần điền điền một danh từ số ít nói về một người nào đó chơi thể thao ngày xưa

Thông tin liên quan : Đoạn C, câu thứ hai, “One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga”

Phân tích : Trong đoạn C có nhắc đến một cựu vận động viên ruby, và người này làm đội trưởng, vì thế đáp án câu 3 là ‘captain’

Đáp án: captain

Câu 4: Vị trí trống cần một danh từ chỉ rằng các địa điểm này được sử dụng ở đâu

Thông tin liên quan : Đoạn C, câu thứ ba, “an interactive journey through a number of the locations chosen for blockbuster films”

Phân tích : Tiếp sau đó, tác giả có nhắc đến một chuyến du lịch tương tác đến nhiều địa điểm mà đã được chọn làm bối cảnh cho các bộ phim bom tấn, và ‘films’ là từ còn thiếu để điền vào chỗ trống

Đáp án : films

Câu 5: Cần điền một danh từ đến nói rằng thông tin về các tuyến lái xe phụ thuộc vào yếu tố nào

Thông tin liên quan: Đoạn C, câu cuối cùng, “To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times”

Phân tích : Tiếp tục trong đoạn C tác giả có đề cập đến driving routes, và khẳng định các lộ trình này có thể khác nhau theo mùa và chỉ ra các khoảng cách và thời gian. Vậy thông tin cần điền là ‘season’

Đáp án : season

Câu 6: Thông tin cần điền là danh từ đi cùng/ được bổ sung bởi tính từ ‘local’

Thông tin liên quan : Đoạn D, câu thứ ba, “There were also links to accommodation in the area”

Phân tích : Trong đoạn D tác giả nhắc đến Travel Planner, một tính năng mà có thể gợi ý cho khách du lịch về giao thông công cộng, bản đồ và các đường dẫn đến nơi ở trong khu vực. Đối chiếu từ đồng nghĩa, đáp án cần điền là ‘accommodation’

Đáp án : accommodation

Câu 7. Cần điền một danh từ đi với tính từ sở hữu ‘their’

Thông tin liên quan : Đoạn D, câu cuối cùng, “The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website”

Phân tích : Ở cuối đoạn D tác giả viết rằng website cũng có phần “Từ khóa của bạn”, là nơi bất cứ ai có thể đưa ra một bài blog về chuyến đi của họ đến New Zealand để đưa vào trang web > Nên từ cần điền là ‘blog’

Đáp án: blog

Gợi ý sách liên quan

Giải đề Reading trong 12 cuốn IELTS Cambridge từ 07 – 18 (Academic)

Bạn hãy đặt mua Giải đề Reading trong bộ IELTS Cambridge để xem full phân tích đáp án nhé. IELTS Thanh Loan đã dịch đề & phân tích đáp án chi tiết bộ IELTS Cambridge này, giúp quá trình luyện đề Reading của bạn dễ dàng hơn và đạt hiệu quả cao nhất.

case study tourism new zealand website dịch

Cam 13 Test 1 Passage 2:  Why being bored is stimulating and useful, too 

A . We all know how it feels – it’s impossible to keep your mind on anything, time stretches out , and all the things you could do seem equally unlikely to make you feel better. (Q14) But defining boredom so that it can be studied in the lab has proved difficult . For a start, it can include a lot of other mental states, such as frustration, apathy, depression and indifference. There isn’t even agreement over whether boredom is always a low-energy, flat kind of emotion or whether feeling agitated   and restless counts as boredom, too. (Q20) In his book, Boredom: A Lively History, Peter Toohey at the University of Calgary, Canada, compares it to disgust – an emotion that motivates us to stay away from certain situations. ‘If disgust protects humans from infection, boredom may protect them from “infectious” social situations,’ he suggests .

  • stretch out (verb): kéo dài ra ENG: to make a process or task continue for a longer period of time than was orginally planned
  • agitate (verb) /ˈædʒ.ɪ.teɪt/: khiến ai lo lắng ENG: to make somebody feel worried or angry
  • restless (adj) /ˈrestləs/: vô cảm ENG: unable to stay still or be happy where you are, because you are bored and need a change
  • disgust (noun) /dɪsˈɡʌst/: sự chán nản ENG: a strong feeling of dislike for somebody/something that you feel is unacceptable, or for something that looks, smells, etc. unpleasant

Chúng ta đều biết cảm giác đó như thế nào – tâm trí chúng ta không thể tập trung vào bất cứ điều gì, thời gian kéo dài ra, và tất cả những gì chúng ta làm đều có vẻ không khiến chúng ta cảm thấy tốt hơn. Thế nhưng định nghĩa sự buồn chán để nghiên cứu nó trong phòng thí nghiệm lại khá khó khăn. Ban đầu, sự buồn chán có thể bao gồm nhiều trạng thái tinh thần, ví dụ như sự thất vọng, sự lãnh đạm, trầm cảm hay thờ ơ. Thậm chí còn không có sự thống nhất về vấn đề buồn chán là tình trạng luôn thiếu năng lượng, vô cảm hay cảm giác lo âu bồn chồn cũng được coi là tình trạng buồn chán. Trong cuốn sách của mình là “Boredom: A lively History”, Peter Toohey ở trường đại học Calgary, Canada so sánh nó với sự chán ghét – một cảm xúc làm cho chúng ta tránh xa một số trường hợp. Ông ấy nêu ra: “Nếu sự chán ghét bảo vệ con người bởi sự ảnh hưởng thì sự buồn chán có thể bảo vệ họ bởi những tình huống xã hội nhất định”.

B . (Q15) By asking people about their experiences of boredom, Thomas Goetz and his team at the University of Konstanz in Germany have recently identified five distinct types: indifferent, calibrating, searching, reactant and apathetic . These can be plotted on two axes – one running left to right, which measures low to high arousal, and the other from top to bottom, which measures how positive or negative the feeling is.  Intriguingly , Goetz has found that while people experience all kinds of boredom, they tend to specialise in one. (Q21) Of the five types, the most damaging is ‘reactant’ boredom with its explosive combination of high arousal and negative emotion . The most useful is what Goetz calls ‘indifferent’ boredom: someone isn’t engaged in anything satisfying but still feels relaxed and calm. However, it remains to be seen whether there are any character traits that predict the kind of boredom each of us might be prone to.

  • apathetic (adj) /ˌæpəˈθetɪk/: vô cảm ENG: showing no interest or enthusiasm
  • intriguingly (adv) /ɪnˈtriːɡɪŋli/: theo một cách thú vị/ kì lạ ENG: in a way that is very interesting because it is unusual or does not have an obvious answer

Bằng việc hỏi nhiều người về những trải nghiệm về sự buồn chán, Thomas Goetz và nhóm của ông tại trường đại học Konstanz ở Đức gần đây đã xác định được năm loại buồn chán khác nhau: thờ ơ, định mức, tìm kiếm, phản ứng hay vô cảm. Những loại này có thể được nằm trên hai trục: một trục chạy từ trái sang phải để đo mức từ thấp đến cao, và trục còn lại chạy từ trên xuống dưới để đo cảm xúc là tích cực hay tiêu cực. Kỳ lạ thay, Goetz thấy rằng trong khi mọi người đều trải nghiệm tất cả các loại buồn chán thì họ cũng có xu hướng chuyên về một loại nào đó. Trong năm loại thì loại gây tổn hại nhiều nhất là buồn chán phản ứng hóa học với sự kết hợp bùng nổ của cảm xúc kích thích và tiêu cực cao. Loại tốt nhất là trạng thái buồn chán thờ ơ: một số người chẳng tham gia vào việc gì giúp họ thoả mãn cả nhưng họ vẫn cảm thấy thư giãn và bình tĩnh. Tuy nhiên, chúng ta vẫn nên nhìn nhận liệu có những nét tính cách báo trước chúng ta thuộc nhóm nào.

C . Psychologist Sandi Mann at the University of Central Lancashire, UK, goes further. All emotions are there for a reason, including boredom,’ she says Mann has found that being bored makes us more creative. ‘We’re all afraid of being bored but in actual fact it can lead to all kinds of amazing things,’ she says. In experiments published last year, Mann found that people who had been made to feel bored by copying numbers out of the phone book for 15 minutes came up with more creative ideas about how to use a polystyrene cup than a control group. (Q16) Mann concluded that a passive, boring activity is best for creativity because it allows the mind to wander . In fact, she goes so far as to suggest that we should seek out more boredom in our lives.

Nhà tâm lý học Sandi Mann ở trường đại học Central Lancashire, UK nghiên cứu sâu hơn. Cô ấy nói: “Tất cả các cảm xúc tồn tại đều có lý do, bao gồm cả sự buồn chán”. Cô ấy thấy rằng buồn chán làm cho chúng ta sáng tạo hơn. “Chúng ta đều sợ buồn chán nhưng sự thật là nó có thể dẫn đến tất cả những điều tuyệt vời”. Trong những thí nghiệm được công bố năm ngoái, Mann thấy rằng những người bị làm cho buồn chán bởi việc sao chép số điện thoại ra khỏi danh bạ trong vòng 15 phút nảy ra nhiều ý tưởng sáng tạo về việc sử dụng một cái cốc nhựa hơn là một nhóm bị kiểm soát. Mann kết luận rằng một hoạt động thụ động, buồn chán là tốt nhất cho sự sáng tạo bởi nó cho phép đầu óc người ta đi lang thang. Thực ra, cô ấy đi xa như vậy để cho chúng ta thấy chúng ta nên tìm thêm nhiều sự buồn chán trong cuộc sống này.

D . Psychologist John Eastwood at York University in Toronto, Canada isn’t convinced. ‘If you are in a state of mind-wandering you are not bored,’ he says. ‘In my view, by definition boredom is an undesirable state.’ That doesn’t necessarily mean that it isn’t adaptive , he adds. (Q17) ‘ Pain is adaptive – if we didn’t have physical pain, bad things would happen to us. Does that mean that we should actively cause pain? No. But even if boredom has evolved to help us survive, it can still be toxic if allowed to fester’ . For Eastwood, the central feature of boredom is a failure to put our ‘attention system’ into gear. (Q24) T his causes an inability to focus on anything, which makes time seem to go painfully slowly . (Q22) What’s more, your efforts to improve the situation can end up making you feel worse . ‘People try to connect with the world and if they are not successful there’s that frustration and irritability ,’ he says. Perhaps most worryingly, says Eastwood, repeatedly failing to engage attention can lead to a state where we don’t know what to do any more, and no longer care.

  • adaptive (adj) /əˈdæptɪv/: có tính thích nghi ENG: connected with changing; able to change when necessary in order to deal with different situations
  • frustration (noun) /frʌˈstreɪʃn/: sự thất vọng ENG: the feeling of being frustrated
  • irritability (noun) /ˌɪrɪtəˈbɪləti/: tức giận ENG: the fact of tending to get annoyed easily

Nhà tâm lý học John Eastwood ở trường đại học York ở Toronto, Canada không bị thuyết phục. Ông ấy nói: “Nếu đầu óc bạn đang đi lang thang thì bạn không phải đang buồn chán. Theo quan điểm của tôi, định nghĩa buồn chán là một trạng thái không mong muốn”. Ông ấy nói thêm rằng điều đó không nhất thiết có nghĩa rằng nó không có tính thích nghi. “Nỗi đau mang tính thích ứng – nếu chúng ta không có nỗi đau về thể chất thì những điều tồi tệ sẽ xảy ra với chúng ta. Liệu điều này có nghĩa rằng chúng ta nên chủ động gây ra nỗi đau không? Không. Nhưng thậm chí nếu sự buồn chán đã phát triển để giúp chúng ta tồn tại thì việc để nó bùng phát vẫn là một điều không tốt ”. Với Eastwood, tính chất đặc trưng của sự buồn chán là chúng ta không thể đặt “hệ thống tập trung” của chúng ta vào một guồng quay. Điều này dẫn đến việc người ta không thể tập trung vào bất cứ cái gì, và điều này dần dần sẽ dẫn đến việc tổn thương một cách từ từ. Hơn nữa, dù bạn cố gắng cải thiện tình hình, bạn chỉ cảm thấy mọi thứ tồi tệ hơn . Ông nói tiếp: “Người ta cố gắng kết nối với thể giới và nếu không thành công thì sẽ dẫn đến sự thất vọng và tức giận”. Có lẽ đáng lo ngại nhất là việc liên tục thất bại trong việc gây sự chú ý có thể dẫn đến một trạng thái mà chúng ta không biết phải làm gì nữa hay cũng chẳng còn quan tâm đến mọi thứ xung quanh nữa.

E . Eastwood’s team is now trying to explore why the attention system fails. It’s early days but they think that at least some of it comes down to personality.(Q18/25-26) Boredom proneness has been linked with a variety of traits. People who are motivated by pleasure seem to suffer particularly badly. Other personality traits, such as curiosity, are associated with a high boredom threshold . More evidence that boredom has  detrimental effects comes from studies of people who are more or less prone to boredom. It seems those who bore easily face poorer prospects in education, their career and even life in general. (Q22) But of course, boredom itself cannot kill -it’s the things we do to deal with it that may put us in danger. What can we do to  alleviate it before it comes to that? Goetz’s group has one suggestion. Working with teenagers, they found that those who ‘approach’ a boring situation – in other words, see that it’s boring and get stuck in anyway – report less boredom than those who try to avoid it by using snacks, TV or social media for distraction.

  • alleviate (verb) /əˈliːvieɪt/: làm giảm đi ENG:  to make something less severe
  • detrimental (adj) /ˌdetrɪˈmentl/: có hại ENG: harmful

Nhóm của Eastwood giờ đây đang cố gắng khám phá xem tại sao người buồn chán không thể tập trung. Đó mới chỉ là những ngày đầu nhưng họ nghĩ một trong những lý do là tính cách. Thiên hướng buồn chán kết nối với nhiều đặc điểm khác nhau. Những người mà được thúc đẩy bằng sự hài lòng có vẻ như phải chịu đựng sự buồn chán một cách tồi tệ. Những đặc điểm tính cách khác như tò mò thì lại quen với mức độ buồn chán cao. Nhiều chứng cứ cho thấy rằng sự buồn chán có ảnh hưởng tiêu cực đến từ những nghiên cứu về những người ít nhiều có thiên hướng nhàm chán hơn. Điều này có nghĩa rằng những người chán nản thường dễ phải đối mặt với những triển vọng kém trong học hành, công việc hay thậm chí trong cuộc sống nói chung. Tuy nhiên, sự buồn chán không thể mất đi – những điều mà chúng ta làm để xoá đi sự buồn chán có thể khiến chúng ta nguy hiểm. Vậy chúng ta cần làm gì để giảm được sự buồn chán? Nhóm của Goetz có một gợi ý. Khi nghiên cứu trẻ vị thành niên, họ thấy rằng những người đương đầu chấp nhận sự buồn chán, hay nói khác đi là họ ngặm nhấm nỗi buồn và mắc kẹt trong nỗi buồn, chính ra lại trở nên ít buồn hơn so với những người cứ cố phớt lờ và ăn vặt, xem ti vi, mạng xã hội để bản thân không còn nghĩ về nỗi buồn.

F . (Q19/23) Psychologist Francoise Wemelsfelder speculates that our over-connected lifestyles might even be a new source of boredom . ‘In modern human society there is a lot of overstimulation but still a lot of problems finding meaning,’ she says. (Q19) So instead of seeking yet more mental stimulation, perhaps we should leave our phones alone, and use boredom to motivate us to engage with the world in a more meaningful way .

Nhà tâm lý học Francoise Wemelsfelder suy đoán rằng lối sống quá kết nối của chúng ta có thể là một nguồn cơn mới cho sự buồn chán. Bà nói: “Trong xã hội hiện đại của loài người có rất nhiều sự kích thích quá mức nhưng vẫn có nhiều vấn đề đang cần được tìm ra ý nghĩa”. Vì thế thay vì tìm sự thúc đẩy về mặt tinh thần, chúng ta nên để điện thoại sang một bên và coi buồn chán là nguồn động lực cho chúng ta hòa nhập với thể giới một cách có ý nghĩa hơn.

Cam 13 Test 1 Passage 3: Artificial artists

A . The Painting Fool is one of a growing number of computer programs which, so their makers claim, possess creative talents. Classical music by an artificial composer has had audiences enraptured, and even tricked them into believing a human was behind the score. (Q27) Artworks painted by a robot have sold for thousands of dollars and been hung in prestigious galleries. And software has been built which creates art that could not have been imagined by the programmer.

  • prestigious (adj) /preˈstɪdʒəs/: uy tín ENG: respected and admired as very important or of very high quality

Painting Fool là một trong những chương trình máy tính được những người sáng lập ra nhận định rằng chúng sở hữu tài năng sáng tạo. Những bản nhạc cổ điển được một nhà soạn nhạc nhân tạo làm cho khán giả thích thú, và thậm chí khiến cho họ tin rằng con người mới là chủ nhân thật sự sau những bản nhạc kia. Những tác phẩm nghệ thuật được vẽ bởi robot được bán với giá hàng nghìn dollar và được treo trong các phòng triển lãm danh giá. Và phần mềm được xây dựng nên để tạo ra nghệ thuật thì cũng vượt quá cả sự tưởng tượng của nhà lập trình.

B . Human beings are the only species to perform sophisticated creative acts regularly. If we can break this process down into computer code, where does that leave human creativity? ‘This is a question at the very core of humanity,’ says Geraint Wiggins, a computational creativity researcher at Goldsmiths, University of London. ‘It scares a lot of people. (Q28) T hey are worried that it is taking something special away from what it means to be human .’

  • sophisticated (adj) /səˈfɪstɪkeɪtɪd/: phức tạp, tinh vi ENG: (of a machine, system, etc.) clever and complicated in the way that it works or is presented

Loài người là loài duy nhất thường xuyên thực hiện các trình diễn nghệ thuật phức tạp và giàu tính sáng tạo. Geraint Wiggins, một nhà nghiên cứu về trí tuệ máy tính (sự sáng tạo của máy tính) tại Goldsmiths, trường đại học Luân Đôn đặt ra câu hỏi: “Nếu chúng ta phá vỡ quy trình này thành đoạn mã máy tính thì sự sáng tạo của con người sẽ đi về đâu? Đây là câu hỏi về phần vô cùng cốt lõi của con người. Nó làm cho nhiều người cảm thấy sợ hãi. Họ lo lắng rằng robot đang dần có được những thứ rất đặc biệt mà chỉ con người mới có”.

C . To some extent, we are all familiar with computerised art. The question is: where does the work of the artist stop and the creativity of the computer begin? Consider one of the oldest machine artists, Aaron, a robot that has had paintings exhibited in London’s Tate Modern and the San Francisco Museum of Modern Art. Aaron can pick up a paintbrush and paint on canvas on its own. Impressive perhaps, but it is still little more than a tool to realise the programmer’s own creative ideas.

Theo khía cạnh nào đó, chúng ta đều quen thuộc với hoạt động nghệ thuật được “máy tính hóa”. Câu hỏi ở đây là: vậy đâu sẽ là nơi công việc của một người nghệ sĩ sẽ dừng lại và sức sáng tạo của máy tính được bắt đầu? Quan sát một trong những nghệ sĩ máy móc lão làng nhất, Aaron, một con robot đã có được những bức họa được triển lãm tại London’s Tate Modern và Bảo tàng nghệ thuật hiện đại San Francisco. Aaron có thể tự mình cầm cọ và vẽ nên một bức tranh sơn dầu. Có thể rất ấn tượng, nhưng nó vẫn chỉ nhỉnh hơn một công cụ vì bức tranh mà nó thể hiện chính là ý tưởng sáng tạo của người lập trình ra nó.

D . Simon Colton, the designer of the Painting Fool, is keen to make sure his creation doesn’t attract the same criticism. (Q29) Unlike earlier ‘artists’ such as Aaron, the Painting Fool only needs minimal direction and can come up with its own concepts by going online for material . The software runs its own web searches and trawls through social media sites. It is now beginning to display a kind of imagination too, creating pictures from scratch . One of its original works is a series of fuzzy landscapes, depicting trees and sky. (Q30) While some might say they have a mechanical look, Colton argues that such reactions arise from people’s double standards towards software-produced and human-produced art . After all, he says, consider that the Painting Fool painted the landscapes without referring to a photo. ‘If a child painted a new scene from its head, you’d say it has a certain level of imagination,’ he points out. The same should be true of a machine.’ Software bugs can also lead to unexpected results. (Q31) Some of the Painting Fool’s paintings of a chair came out in black and white, thanks to a technical glitch. This gives the work an eerie , ghostlike quality . Human artists like the renowned Ellsworth Kelly are lauded for limiting their colour palette – so why should computers be any different?

  • come up with (phrasal verb): sáng tạo ra, nảy ra ENG: to find or produce an answer, a sum of money, etc.
  • trawl (verb) /trɔːl/: chọn lọc ENG: to search through a large amount of information or a large number of people, places, etc. looking for a particular thing or person
  • do something from scratch (idiom): làm từ đầu ENG: from the very beginning, not using any of the work done earlier
  • arise from (verb) /əˈraɪz/: xảy ra ENG: (especially of a problem or a difficult situation) to happen; to start to exist
  • eerie (adj) /ˈɪəri/: ma mị ENG: strange, mysterious and frightening
  • palette (noun) /ˈpælət/: bảng ENG: a thin board with a hole in it for the thumb to go through, used by an artist for mixing colours on when painting

Simon Colton, nhà thiết kế của chương trình Painting Fool kiên quyết khẳng định rằng sản phẩm của anh ấy sẽ không nhận những lời phê bình tương tự. Không giống như những “nghệ sĩ” đời trước như Aaron, chương trình Paiting Fool chỉ cần những chỉ dẫn đơn giản và có thể tự mình tạo ra một ý tưởng riêng từ các dữ liệu trên Internet. Chương trình này được chạy trên các trang web tìm kiếm riêng của nó và chọn lọc thông tin cả trên các mạng xã hội. Và rồi đây, nó cũng sẽ cho thấy khả năng của sự tưởng tượng bằng việc tạo nên những bức tranh mà không cần đến bất cứ một sự chuẩn bị hay ý niệm nào có từ trước. Một trong những tác phẩm đầu tiên của phần mềm này là một loạt những bức tranh phong cảnh mờ ảo phác họa lại những hàng cây và bầu trời. Trong khi có một số người sẽ cho rằng những bức tranh này chỉ có được cái nhìn của những cỗ máy, nhưng Colton đã phản biện rằng những phản ứng này nổi lên từ chuẩn mực khắt khe của con người đối với những tác phẩm nghệ thuật được tạo ra bởi các phần mềm và các nghệ sĩ. Sau cùng ông nói, hãy xem xét việc phần mềm Painting Fool đã vẽ nên những bức tranh phong cảnh mà không dựa trên bất cứ một bức ảnh nào. Ông ấy cũng chỉ ra rằng “Nếu là một đứa trẻ tự mình vẽ ra một hình ảnh mới, hẳn là bạn sẽ cho rằng đứa bé đang sở hữu một mức độ nhất định của trí tưởng tượng. Và điều tương tự như vậy rất có thể cũng đúng với một chiếc máy. Những lỗi của một phần mềm cũng có thể dẫn đến những kết quả không thể đoán trước được. Một vài bức vẽ của Painting Fool về một chiếc ghế được hoàn thành với chỉ 2 màu trắng và đen nhờ có một vài lỗi kĩ thuật nhỏ đã xảy ra. Điều này đã mang đến một hiệu ứng ma mị cho cả bức tranh. Các nghệ sĩ nổi tiếng như Ellsworth Kelly đã từng được ca ngợi vì đã sử dụng những bảng màu rất giới hạn để tạo nên tác phẩm, vậy tại sao đối với những chiếc máy tính lại không?

Bạn hãy đặt mua Giải đề Reading trong bộ IELTS Cambridge để xem full dịch đề nhé. IELTS Thanh Loan đã dịch đề & phân tích đáp án chi tiết bộ IELTS Cambridge này, giúp quá trình luyện đề Reading của bạn dễ dàng hơn và đạt hiệu quả cao nhất.

Questions 27-31

Choose the correct letter, A, B, C or D. Write the correct letter in boxes 27-31 on your answer sheet.

27. What is the writer suggesting about computer-produced works in the first paragraph?

  • A. People’s acceptance of them can vary considerably.
  • B. A great deal of progress has already been attained in this field.
  • C. They have had more success in some artistic genres than in others.
  • D. The advances are not as significant as the public believes them to be.

Dịch : Tác giả muốn nói điều gì về các tác phẩm được tạo nên bởi máy tính trong đoạn văn đầu tiên?

  • A. Sự chấp nhận của mọi người về các tác phẩm tạo nên do máy tính có thể thay đổi đáng kể
  • B. Sự tiến bộ khá lớn đã đạt được trong lĩnh vực này
  • C. Chúng đạt được thành công trong một số thể loại nghệ thuật hơn so với các thể loại khác
  • D. Sự tiến bộ không đáng kể như những gì mà công chúng nghĩ

Thông tin liên quan : Đoạn A, câu cuối cùng, “Artworks painted by a robot have sold for thousands of dollars and been hung in prestigious galleries. And software has been built which creates art that could not have been imagined by the programmer”

Phân tích: Trong trích dẫn tác giả chỉ ra rằng một số tác phẩm nghệ thuật được tạo ra bởi robot đã được bán với giá hàng nghìn dollar, được treo trong các phòng triển lãm tranh danh giá, đồng thời có một phần mềm đã và đang được tạo ra và nó còn vượt quá cả trí tưởng tượng của người tạo ra nó > Tương đương với việc các tác phẩm này đã tạo nên khá nhiều thành công > Tương đương với đáp án B

28. According to Geraint Wiggins, why are many people worried by computer art?

  • A. It is aesthetically inferior to human art.
  • B. It may ultimately supersede human art.
  • C. It undermines a fundamental human quality.
  • D. It will lead to a deterioration in human ability.

Dịch : Theo Geraint Wiggins, tại sao nhiều người lo lắng về nghệ thuật máy tính?

  • A. Về mặt thẩm mỹ nó kém hơn so với nghệ thuật con người tạo ra
  • B. Sau cùng nó có thể thay thế nghệ thuật của con người
  • C. Nó làm suy yếu phẩm chất cơ bản của con người
  • D. Nó có thể dẫn đến khả năng của con người bị suy yếu

Thông tin liên quan : Đoạn B, câu cuối cùng, “They are worried that it is taking something special away from what it means to be human”

Phân tích : Trong trích dẫn tác giả có nói họ đang lo rằng những thứ rất đặc biệt mà chỉ con người mới có thì robot có thể mang chúng đi > Tức là robot có thể khiến phẩm chất cơ bản của con người biến mất > Đáp án C

29. What is a key difference between Aaron and the Painting Fool?

  • A. its programmer’s background
  • B. public response to its work
  • C. the source of its subject matter
  • D. the technical standard of its output

Dịch : Đâu là sự khác biệt chính giữa robot Aaron và Painting Fool?

  • A. chương trình nền của nó
  • B. sự phản ứng của công chúng với sản phẩm của nó
  • C. nguồn tài liệu tham khảo chính của nó
  • D. tiêu chuẩn kỹ thuật của sản phẩm nó tạo ra

Thông tin liên quan : Đoạn D, câu thứ hai, “Unlike earlier ‘artists’ such as Aaron, the Painting Fool only needs minimal direction and can come up with its own concepts by going online for material”

Phân tích : Trong đoạn trích dẫn tác giả chỉ ra rất rõ ràng rằng Painting Fool khác với Aaron, nó chỉ cần một hướng dẫn cơ bản và có thể có những ý tưởng riêng của nó bằng cách tìm kiếm thông tin online > nguồn tài liệu để nó tham khảo là Internet, khác với Aaron > Đáp án C

30. What point does Simon Colton make in the fourth paragraph?

  • A. Software-produced art is often dismissed as childish and simplistic.
  • B. The same concepts of creativity should not be applied to all forms of art.
  • C. It is unreasonable to expect a machine to be as imaginative as a human being.
  • D. People tend to judge computer art and human art according to different criteria.

Dịch : Quan điểm mà ông Simon Colton đưa ra trong đoạn văn thứ tư là gì?

  • A. Nghệ thuật được tạo ra bởi phần mềm thường được coi là trẻ con và đơn giản quá đỗi
  • B. Những ý tưởng sáng tạo giống nhau không nên được áp dụng cho tất cả các loại hình nghệ thuật
  • C. Rất vô lý khi trông đợi một cỗ máy có thể giàu trí tưởng tượng như con người
  • D. Mọi người thường đánh giá nghệ thuật máy tính và nghệ thuật con người theo tiêu chuẩn khác nhau

Thông tin liên quan : Đoạn D, câu thứ sáu, “While some might say they have a mechanical look, Colton argues that such reactions arise from people’s double standards towards software-produced and human-produced art”

Phân tích : Tác giả nêu ra quan điểm của Colton rằng những phản ứng của công chúng xuất phát từ những tiêu chuẩn khắt khe của họ về nghệ thuật được tạo ra bởi phần mềm máy tính và con người > Tức khi đánh giá các tác phẩm do máy tính tạo ra, chúng ta thường có những chuẩn mực khắt khe hơn > Trùng với lựa chọn D

31. The writer refers to the paintings of a chair as an example of computer art which

  • A. achieves a particularly striking effect.
  • B. exhibits a certain level of genuine artistic skill.
  • C. closely resembles that of a well-known artist.
  • D. highlights the technical limitations of the software.

Dịch : Tác giả đưa ra bức tranh của một chiếc ghế là ví dụ cho nghệ thuật máy tính cái mà

  • A. đạt được hiệu quả đặc biệt
  • B. thể hiện một mức độ nhất định của kỹ năng nghệ thuật thiên tài
  • C. gần giống với tác phẩm của một nghệ sĩ nổi tiếng
  • D. nổi bật những hạn chế kỹ thuật của phần mềm

Thông tin liên quan : Đoạn D, câu 2-3 từ dưới lên, “Some of the Painting Fool’s paintings of a chair came out in black and white, thanks to a technical glitch. This gives the work an eerie, ghostlike quality.”

Phân tích : Trong trích dẫn tác giả chỉ ra bức tranh cái ghế được vẽ với màu đen và trắng, và điều này làm cho tác phẩm trở nên ma mị > tức bức tranh đạt được hiệu ứng khá đặc biệt > phù hợp với đáp án A

Bài viết liên quan:

  • Dịch đề & phân tích đáp án IELTS Reading Cambridge 13 Test 2
  • Dịch đề & phân tích đáp án IELTS Reading Cambridge 13 Test 3
  • Dịch đề & phân tích đáp án IELTS Reading Cambridge 13 Test 4

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case study tourism new zealand website dịch

case study tourism new zealand website dịch

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READING PASSAGE 1

You should spend about 20 minutes on Questions 1-13  which are based on Reading Passage 1 below.

Case Study: Tourism New Zealand website

New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself – the people, the places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.

A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism service to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.

To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. As the site developed, additional features were added to help independent travelers devise their own customised itineraries. To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.

Later, a Travel Planner feature was added, which allowed visitors to click and ‘bookmark’ places or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out to take on the visit. The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.

The Tourism New Zealand website won two Webby awards for online achievement and innovation. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad.

The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn about traditional Maori life. Many long-haul travelers enjoy such learning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don’t want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful.

It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere – the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.

Questions 1-7

Complete the table below. Choose ONE WORD ONLY from the passage for each answer.

Write your answers in boxes 1-7 on your answer sheet.

  Questions 8-13

Do the following statements agree with the information given in Reading Passage 1?

In boxes 8-13 on your answer sheet, write

TRUE                if the statement agrees with the information

FALSE               if the statement contradicts the information

NOT GIVEN     if there is no information on this

8    The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.

9    It was found that most visitors started searching on the website by geographical location.

10    According to research, 26% of visitor satisfaction is related to their accommodation.

11    Visitors to New Zealand like to become involved in the local culture.

12    Visitors like staying in small hotels in New Zealand rather than in larger ones.

13    Many visitors feel it is unlikely that they will return to New Zealand after their visit.

case study tourism new zealand website dịch

READING PASSAGE 2

You should spend about 20 minutes on Questions 14-26  which are based on Reading Passage 2 below.  

Why being bored is stimulating – and useful, too

This most common of emotions is turning out to be more interesting than we thought

We all know how it feels – it’s impossible to keep your mind on anything, time stretches out, and all the things you could do seem equally unlikely to make you feel better. But defining boredom so that it can be studied in the lab has proved difficult. For a start, it can include a lot of other mental states, such as frustration, apathy, depression and indifference. There isn’t even agreement over whether boredom is always a low-energy, flat kind of emotion or whether feeling agitated and restless counts as boredom, too. In his book, Boredom: A Lively History , Peter Toohey at the University of Calgary, Canada, compares it to disgust – an emotion that motivates us to stay away from certain situations. ‘If disgust protects humans from infection, boredom may protect them from “infectious” social situations,’ he suggests.

By asking people about their experiences of boredom, Thomas Goetz and his team at the University of Konstanz in Germany have recently identified five distinct types: indifferent, calibrating, searching, reactant and apathetic. These can be plotted on two axes – one running left to right, which measures low to high arousal, and the other from top to bottom, which measures how positive or negative the feeling is. Intriguingly, Goetz has found that while people experience all kinds of boredom, they tend to specialise in one. Of the five types, the most damaging is ‘reactant’ boredom with its explosive combination of high arousal and negative emotion. The most useful is what Goetz calls ‘indifferent’ boredom: someone isn’t engaged in anything satisfying but still feels relaxed and calm. However, it remains to be seen whether there are any character traits that predict the kind of boredom each of us might be prone to.

Psychologist Sandi Mann at the University of Central Lancashire, UK, goes further. ‘All emotions are there for a reason, including boredom,’ she says. Mann has found that being bored makes us more creative. ‘We’re all afraid of being bored but in actual fact it can lead to all kinds of amazing things,’ she says. In experiments published last year, Mann found that people who had been made to feel bored by copying numbers out of the phone book for 15 minutes came up with more creative ideas about how to use a polystyrene cup than a control group. Mann concluded that a passive, boring activity is best for creativity because it allows the mind to wander. In fact, she goes so far as to suggest that we should seek out more boredom in our lives.

Psychologist John Eastwood at York University in Toronto, Canada, isn’t convinced. ‘If you are in a state of mind-wandering you are not bored,’ he says. ‘In my view, by definition boredom is an undesirable state.’ That doesn’t necessarily mean that it isn’t adaptive, he adds. ‘Pain is adaptive – if we didn’t have physical pain, bad things would happen to us. Does that mean that we should actively cause pain? No. But even if boredom has evolved to help us survive, it can still be toxic if allowed to fester.’ For Eastwood, the central feature of boredom is a failure to put our ‘attention system’ into gear. This causes an inability to focus on anything, which makes time seem to go painfully slowly. What’s more, your efforts to improve the situation can end up making you feel worse. ‘People try to connect with the world and if they are not successful there’s that frustration and irritability,’ he says. Perhaps most worryingly, says Eastwood, repeatedly failing to engage attention can lead to state where we don’t know what to do any more, and no longer care.

Eastwood’s team is now trying to explore why the attention system fails. It’s early days but they think that at least some of it comes down to personality. Boredom proneness has been linked with a variety of traits. People who are motivated by pleasure seem to suffer particularly badly. Other personality traits, such as curiosity, are associated with a high boredom threshold. More evidence that boredom has detrimental effects comes from studies of people who are more or less prone to boredom. It seems those who bore easily face poorer prospects in education, their career and even life in general. But of course, boredom itself cannot kill – it’s the things we do to deal with it that may put us in danger. What can we do to alleviate it before it comes to that? Goetz’s group has one suggestion. Working with teenagers, they found that those who ‘approach’ a boring situation – in other words, see that it’s boring and get stuck in anyway – report less boredom than those who try to avoid it by using snacks, TV or social media for distraction.

Psychologist Francoise Wemelsfelder speculates that our over-connected lifestyles might even be a new source of boredom. ‘In modern human society there is a lot of overstimulation but still a lot of problems finding meaning,’ she says. So instead of seeking yet more mental stimulation, perhaps we should leave our phones alone, and use boredom to motivate us to engage with the world in a more meaningful way.

Questions 14-19

Reading Passage 2 has six paragraphs, A-F Choose the correct heading for each paragraph from the list of headings below.

Write the correct number, i-viii , in boxes 14-19 on your answer sheet.

List of Headings

i            The productive outcomes that may result from boredom

ii           What teachers can do to prevent boredom 

iii          A new explanation and a new cure for boredom

iv          Problems with a scientific approach to boredom

v          A potential danger arising from boredom

vi          Creating a system of classification for feelings of boredom

vii         Age groups most affected by boredom

viii        Identifying those most affected by boredom

14    Paragraph A

15    Paragraph B

16    Paragraph C

17    Paragraph D

18    Paragraph E

19    Paragraph F

Questions 20-23

Look at the following people (Questions 20-23 ) and the list of ideas below.

Match each person with the correct idea, A-E .

Write the correct letter, A-E , in boxes 20-23 on your answer sheet.

20    Peter Toohey

21    Thomas Goetz

22    John Eastwood

23    Francoise Wemelsfelder

List of Ideas

A      The way we live today may encourage boredom.

B      One sort of boredom is worse than all the others.

C      Levels of boredom may fall in the future.

D      Trying to cope with boredom can increase its negative effects.

E      Boredom may encourage us to avoid an unpleasant experience.

Questions 24-26

Complete the summary below. Choose ONE WORD ONLY from the passage for each answer.

Write your answers in boxes 24-26 on your answer sheet.

Responses to boredom

For John Eastwood, the central feature of boredom is that people cannot 24 ……………………………, due to a failure in what he calls the ‘attention system’, and as a result they become frustrated and irritable. His team suggests that those for whom 25 ……………………….. is an important aim in life may have problems in coping with boredom, whereas those who have the characteristic of 26 ……………………….. can generally cope with it.

READING PASSAGE 3

You should spend about 20 minutes on Questions 27-40 which are based on Reading Passage 3 below.

Artificial artist?

Can computers really create works of art.

The Painting Fool is one of a growing number of computer programs which, so their makers claim, possess creative talents. Classical music by an artificial composer has had audiences enraptured, and even tricked them into believing a human was behind the score. Artworks painted by a robot have sold for thousands of dollars and been hung in prestigious galleries. And software has been built which creates are that could not have been imagined by the programmer.

Human beings are the only species to perform sophisticated creative acts regularly. If we can break this process down into computer code, where does that leave human creativity? ‘This is a question at the very core of humanity,’ says Geraint Wiggins, a computational creativity researcher at Goldsmiths, University of London. ‘It scares a lot of people. They are worried that it is taking something special away from what it means to be human.’

To some extent, we are all familiar with computerised art. The question is: where does the work of the artist stop and the creativity of the computer begin? Consider one of the oldest machine artists, Aaron, a robot that has had paintings exhibited in London’s Tate Modern and the San Francisco Museum of Modern Art. Aaron can pick up a paintbrush and paint on canvas on its own. Impressive perhaps, but it is still little more than a tool to realise the programmer’s own creative ideas.

Simon Colton, the designer of the Painting Fool, is keen to make sure his creation doesn’t attract the same criticism. Unlike earlier ‘artists’ such as Aaron, the Painting Fool only needs minimal direction and can come up with its own concepts by going online for material. The software runs its own web searches and trawls through social media sites. It is now beginning to display a kind of imagination too, creating pictures from scratch. One of its original works is a series of fuzzy landscapes, depicting trees and sky. While some might say they have a mechanical look, Colton argues that such reactions arise from people’s double standards towards software-produced and human-produced art. After all, he says, consider that the Painting Fool painted the landscapes without referring to a photo. ‘If a child painted a new scene from its head, you’d say it has a certain level of imagination,’ he points out. ‘The same should be true of a machine.’ Software bugs can also lead to unexpected results. Some of the Painting Fool’s paintings of a chair came out in black and white, thanks to a technical glitch. This gives the work an eerie, ghostlike quality. Human artists like the renowned Ellsworth Kelly are lauded for limiting their colour palette – so why should computers be any different?

Researchers like Colton don’t believe it is right to measure machine creativity directly to that of humans who ‘have had millennia to develop our skills’. Others, though, are fascinated by the prospect that a computer might create something as original and subtle as our best artists. So far, only one has come close. Composer David Cope invented a program called Experiments in Musical Intelligence, or EMI. Not only did EMI create compositions in Cope’s style, but also that of the most revered classical composers, including Bach, Chopin and Mozart. Audiences were moved to tears, and EMI even fooled classical music experts into thinking they were hearing genuine Bach. Not everyone was impressed however. Some, such as Wiggins, have blasted Cope’s work as pseudoscience, and condemned him for his deliberately vague explanation of how the software worked. Meanwhile, Douglas Hofstadter of Indiana University said EMI created replicas which still rely completely on the original artist’s creative impulses. When audiences found out the truth they were often outraged with Cope, and one music lover even tried to punch him. Amid such controversy, Cope destroyed EMI’s vital databases.

But why did so many people love the music, yet recoil when the discovered how it was composed? A study by computer scientist David Moffat of Glasgow Caledonian University provides a clue. He asked both expert musicians and non-experts to assess six compositions. The participants weren’t told beforehand whether the tunes were composed by humans or computers, but were asked to guess, and then rate how much they liked each one. People who thought the composer was a computer tended to dislike the piece more than those who believed it was human. This was true even among the experts, who might have been expected to be more objective in their analyses.

Where does this prejudice come from? Paul Bloom of Yale University has a suggestion: he reckons part of the pleasure we get from art stems from the creative process behind the work. This can give it an ‘irresistible essence’, says Bloom. Meanwhile, experiments by Justin Kruger of New York University have shown that people’s enjoyment of an artwork increases if they think more time and effort was needed to create it. Similarly, Colton thinks that when people experience art, they wonder what the artist might have been thinking or what the artist is trying to tell them. It seems obvious, therefore, that with computers producing art, this speculation is cut short – there’s nothing to explore. But as technology becomes increasingly complex, finding those greater depths in computer art could become possible. This is precisely why Colton asks the Painting Fool to tap into online social networks for its inspiration: hopefully this way it will choose themes that will already be meaningful to us.

Questions 27-31

Choose the correct letter, A , B , C or D .

Write the correct letter in boxes 27-31 on your answer sheet.

27    What is the writer suggesting about computer-produced works in the first paragraph?

A    People’s acceptance of them can vary considerably.

B    A great deal of progress has already been attained in this field.

C    They have had more success in some artistic genres than in others.

D    the advances are not as significant as the public believes them to be.

28    According to Geraint Wiggins, why are many people worried by computer art?

A    It is aesthetically inferior to human art.

B    It may ultimately supersede human art.

C    It undermines a fundamental human quality.

D    It will lead to a deterioration in human ability.

29    What is a key difference between Aaron and the Painting Fool?

A    its programmer’s background

B    public response to its work

C    the source of its subject matter

D    the technical standard of its output

30    What point does Simon Colton make in the fourth paragraph?

A    Software-produced art is often dismissed as childish and simplistic.

B    The same concepts of creativity should not be applied to all forms of art.

C    It is unreasonable to expect a machine to be as imaginative as a human being.

D    People tend to judge computer art and human art according to different criteria.

31    The writer refers to the paintings of a chair as an example of computer art which

A    achieves a particularly striking effect.

B    exhibits a certain level of genuine artistic skill.

C    closely resembles that of a well-known artist.

D    highlights the technical limitations of the software.

Questions 32-37

Complete each sentence with the correct ending, A-G below.

Write the correct letter, A-G , in boxes 32-37 on your answer sheet.

32    Simon Colton says it is important to consider the long-term view then

33    David Cope’s EMI software surprised people by

34    Geraint Wiggins criticized Cope for not

35    Douglas Hofstadter claimed that EMI was

36    Audiences who had listened to EMI’s music became angry after

37    The participants in David Moffat’s study had to assess music without

A      generating work that was virtually indistinguishable from that of humans.

B      knowing whether it was the work of humans or software.

C      producing work entirely dependent on the imagination of its creator.

D      comparing the artistic achievements of humans and computers.

E      revealing the technical details of his program.

F      persuading the public to appreciate computer art.

G     discovering that it was the product of a computer program

Questions 38-40

Do the following statements agree with the claims of the writer in Reading Passage 3?

In boxes 38-40 on your answer sheet, write

YES                   if the statement agrees with the claims of the writer

NO                    if the statement contradicts the claims of the writer

NOT GIVEN     if it is impossible to say what the writer thinks about this

38    Moffat’s research may help explain people’s reactions to EMI.

39    The non-experts in Moffat’s study all responded in a predictable way.

40    Justin Kruger’s findings cast doubt on Paul Bloom’s theory about people’s prejudice towards computer art.

IELTS Reading Recent Actual Test 01

Cambridge ielts 13 reading test 02, answer cambridge ielts 13 reading test 01.

2. environment

6. accommodation

9. NOT GIVEN

12. NOT GIVEN

25. pleasure

26. curiosity

39. NOT GIVEN

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case study tourism new zealand website dịch

case study tourism new zealand website dịch

  • Dịch cả câu

case study tourism new zealand website dịch

Cambridge IELTS 13

  • Bài mới nhất
  • IELTS Task 1 : Map
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case study tourism new zealand website dịch

New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world.

New Zealand là một quốc gia nhỏ bé với bốn triệu dân, cách một chuyến bay đường dài từ tất cả các thị trường du lịch lớn trên thế giới.

Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector.

Ngành du lịch hiện chiếm 9% tổng sản phẩm quốc nội địa của quốc gia và là lĩnh vực xuất khẩu lớn nhất của quốc gia.

Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand.

Không giống như các lĩnh vực xuất khẩu khác,như sản xuất và bán sản phẩm ra nước ngoài, ngành du lịch mang khách hàng đến với New Zealand.

The product is the country itself - the people, the places and the experiences.

Sản phẩm là chính đất nước - con người, những địa điểm và trải nghiệm.

In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world.

Năm 1999, du lịch New Zealand đã phát động một chiến dịch để quảng bá một vị thế thương hiệu mới với thế giới.

The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.

Chiến dịch tập trung vào vẻ đẹp thiên nhiên của New Zealand, các hoạt động ngoài trời phấn khởi và văn hóa Maori chính thống, và điều đó đã làm cho New Zealand trở thành một trong những thương hiệu quốc gia mạnh nhất trên thế giới.

A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer.

Một điểm đặc trưng chính của chiến dịch là trang web www.newzealand.com, trang mạng cung cấp cho những du khách tiềm năng tới New Zealand với một cổng vào tất cả mọi thứ điểm đến đã cung cấp.

The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism services to the country.

Trung tâm của trang web là một cơ sở dữ liệu của các nhà khai thác dịch vụ du lịch, cả hai đều có trụ sở tại New Zealand và trụ sở ở nước ngoài cung cấp dịch vụ du lịch cho đất nước này.

Any tourism-related business could be listed by filling in a simple form.

Bất kỳ doanh nghiệp nào liên quan đến du lịch đều có thể được liệt kê bằng cách điền vào một biểu mẫu đơn giản.

This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors.

Điều này có nghĩa là ngay cả địa chỉ các khách sạn và nhà hàng quy mô nhỏ nhất hoặc nhà cung cấp hoạt động chuyên nghiệp có thể có được sự hiện diện trên web với quyền truy cập vào đối tượng khách du lịch phương xa.

In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate.

Ngoài ra, bởi vì các doanh nghiệp tham gia có thể cập nhật các chi tiết họ đã cung cấp thường xuyên nên thông tin được cung cấp vẫn chính xác.

And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality.

Và để duy trì và cải thiện các tiêu chuẩn, du lịch New Zealand đã tổ chức một chương trình theo đó các tổ chức xuất hiện trên trang web đã trải qua một cuộc đánh giá độc lập với một tập hợp các tiêu chuẩn quốc gia về chất lượng đã được thống nhất.

As part of this, the effect of each business on the environment was considered.

Như một phần của điều này, tác động của từng doanh nghiệp đối với môi trường được xem xét.

To communicate the New Zealand experience, the site also carried features relating to famous people and places.

Để chia sẻ trải nghiệm ở New Zealand, trang web cũng mang các tính năng liên quan đến những người và địa điểm nổi tiếng.

One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga.

Một trong những thứ nổi tiếng nhất là một cuộc phỏng vấn với cựu đội trưởng bóng bầu dục New Zealand All Blacks “Tana Umaga”.

Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop.

Một tính năng thu hút được nhiều sự chú ý là một hành trình tương tác thông qua một số địa điểm được chọn cho các bộ phim bom tấn đã sử dụng phong cảnh tuyệt đẹp của New Zealand làm bối cảnh.

As the site developed, additional features were added to help independent travellers devise their own customised itineraries.

Khi trang web được phát triển, các tính năng bổ sung đã được thêm vào để giúp những du khách tự túc có thể đặt ra lịch trình của riêng họ.

To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.

Để làm dễ dàng hơn việc lên kế hoạch các kỳ nghỉ bằng xe moto, trang web đã lập danh mục các tuyến đường lái xe phổ biến nhất trong nước, làm nổi bật các tuyến đường khác nhau theo mùa cũng như chỉ ra khoảng cách và thời gian.

Later a Travel Planner feature was added, which allowed visitors to click and ‘bookmark’ : places or attractions they were interested in, and then view the results on a map.

Sau đó, tính năng Công cụ lập kế hoạch du lịch đã được thêm vào, cho phép khách truy cập vào và ‘đánh dấu’: các địa điểm hoặc điểm du lịch mà họ quan tâm và sau đó xem kết quả trên bản đồ.

The Travel Planner offered suggested routes and public transport options between the chosen locations.

Công cụ lập kế hoạch du lịch cung cấp các tuyến đường được đề xuất và các tùy chọn giao thông công cộng giữa các địa điểm đã chọn.

There were also links to accommodation in the area.

Ngoài ra còn có các đường dẫn đến chỗ ở trong khu vực.

By registering with the website, users could save their Travel Plan and return to it later, or print it out to take on the visit.

Bằng cách đăng ký với trang web, người dùng có thể lưu Kế hoạch du lịch của họ và quay lại kế hoạch nơi đó sau này hoặc in và mang nó trong chuyến đi chơi.

The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.

Trang web cũng có phần ‘Lời của bạn’, nơi bất cứ ai cũng có thể gửi blog về chuyến đi ở New Zealand của họ để có thể đưa vào trang web.

The Tourism New Zealand website won two Webby awards for online achievement and innovation.

Trang web du lịch New Zealand đã giành được hai giải thưởng Webby cho thành tích và sáng tạo trực tuyến.

More importantly perhaps, the growth of tourism to New Zealand was impressive.

Quan trọng hơn có lẽ là, sự phát triển của du lịch đến New Zealand thật ấn tượng.

Overall tourism expenditure increased by an average of 6,9% per year between 1999 and 2004.

Tổng chi phí cho du lịch tăng trung bình 6,9% mỗi năm từ năm 1999 đến năm 2004.

From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad.

Từ Anh, các chuyến thăm tới New Zealand tăng trưởng với tốc độ trung bình hàng năm là 13% trong giai đoạn 2002-2006, so với tỷ lệ 4% tổng thể cho các chuyến thăm nước ngoài của Anh.

The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests.

Trang web được thiết lập để cho phép cả các cá nhân và tổ chức du lịch tạo ra các hành trình và gói du lịch phù hợp với nhu cầu và sở thích của riêng họ.

On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity.

Trên trang web, du khách có thể tìm kiếm các hoạt động không chỉ bởi vị trí địa lý, mà còn bởi bản chất đặc thù của hoạt động.

This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%.

Điều này rất quan trọng vì nghiên cứu cho thấy rằng các hoạt động là yếu tố chính khiến du khách hài lòng, đóng góp 74% cho sự hài lòng của khách du lịch, trong khi vận chuyển và chỗ ở chiếm 26% còn lại.

The more activities that visitors undertake, the more satisfied they will be.

Càng nhiều hoạt động mà các du khách tham gia thì họ sẽ càng hài lòng.

It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn about traditional Maori life.

Nó cũng đã được tìm thấy rằng du khách thưởng thức các hoạt động văn hóa nhất khi họ là tương tác, chẳng hạn như tham quan một marae (khu họp mặt) để tìm hiểu về cuộc sống Maori truyền thống.

Many long-haul travellers enjoy such earning experiences, which provide them with stories to take home to their friends and family.

Nhiều du khách phương xa thích thú với những trải nghiệm như vậy, những câu chuyện mà họ có thể kể lại cho bạn bè và gia đình của họ.

In addition, it appears that visitors to New Zealand don’t want to be ‘one of the crowds’ and find activities that involve only a few people more special and meaningful.

Ngoài ra, có vẻ như du khách đến New Zealand không muốn trở thành 'một trong đám đông' và tìm các hoạt động có nhiều đặc biệt và ý nghĩa mà chỉ một số ít người tham gia.

It could be argued that New Zealand is not a typical destination.

Một số khác lập luận rằng New Zealand không phải là một điểm đến điển hình.

New Zealand is a small country with a visitor economy composed mainly of small businesses.

New Zealand là một quốc gia nhỏ với nền kinh tế du lịch chủ yếu bao gồm các doanh nghiệp nhỏ.

It is generally perceived as a safe English-speaking country with a reliable transport infrastructure.

Nó thường được coi là một quốc gia nói tiếng Anh an toàn với cơ sở hạ tầng giao thông đáng tin cậy.

Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit.

Do chuyến bay đường dài, hầu hết du khách ở lại lâu hơn (trung bình 20 ngày) và muốn thăm đất nước này nhiều nhất có thể ở một đất nước được cho là nên ghé thăm ít nhất một lần trong đời.

However, the underlying lessons apply anywhere-the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.

Tuy nhiên, các bài học cơ bản áp dụng ở mọi nơi - hiệu quả của một thương hiệu mạnh, một chiến lược dựa trên trải nghiệm độc đáo và trang web toàn diện , thân thiện với người dùng.

Từ vựng trong bài

make up: chiếm

visitor economy: nền kinh tế du lịch

scheme: chương trình

blockbuster films: những bộ phim bom tấn

devise: đặt ra

infrastructure: cơ sở hạ tầng

stunning: tuyệt đẹp

pace: địa điểm

domestic: nội địa

travel package: gói du lịch

motoring holidays: những ngày lễ xe nghỉ

expenditure: chi phí

catalogue: lập danh mục

launch a campaign: phát động một chiến dịch

exhilarating: hăng hái

long-haul flight: chuyến bay đường dài

backdrop: bối cảnh

itinerary: lịch trình

comprehensive: toàn diện

undergo: trải qua

database: cơ sở dữ liệu

tourist-generating: (thuộc) du lịch

New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself – the people, the places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.

A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism service to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.

To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. As the site developed, additional features were added to help independent travelers devise their own customised itineraries. To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.

Later, a Travel Planner feature was added, which allowed visitors to click and ‘bookmark’ places or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out to take on the visit. The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.

The Tourism New Zealand website won two Webby awards for online achievement and innovation. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad.

The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a  marae  (meeting ground) to learn about traditional Maori life. Many long-haul travelers enjoy such learning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don’t want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful.

It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere – the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.

Questions 1-7

Complete the table below. Choose  ONE WORD ONLY  from the passage for each answer.

Write your answers in boxes  1-7  on your answer sheet.

  Questions 8-13

Do the following statements agree with the information given in Reading Passage 1?

In boxes  8-13  on your answer sheet, write

TRUE                if the statement agrees with the information

FALSE               if the statement contradicts the information

NOT GIVEN     if there is no information on this

8    The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.

9    It was found that most visitors started searching on the website by geographical location.

10    According to research, 26% of visitor satisfaction is related to their accommodation.

11    Visitors to New Zealand like to become involved in the local culture.

12    Visitors like staying in small hotels in New Zealand rather than in larger ones.

13    Many visitors feel it is unlikely that they will return to New Zealand after their visit.

2. environment

6. accommodation

9. NOT GIVEN

12. NOT GIVEN

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IELTS Reading: Cambridge 13 Test 1 Reading Passage 1, Case Study: Tourism New Zealand website; with best solutions, explanations and bonus tips

This IELTS Reading post deals with a total solution package for IELTS Cambridge 13 Reading test 1 passage 1 . This is a targeted post for candidates who have major difficulties in finding and understanding Reading Answers. This post can guide you the best to understand every Reading answer easily and without much difficulty. Finding IELTS Reading answers is a step-by-step process and I hope this post can help you in this respect.

IELTS Reading: Cambridge 13 Test 1 Reading Passage 1, Case Study: Tourism New Zealand website; with best solutions, explanations and bonus tips

Reading Passage 1 :

The headline of the passage: case study: tourism new zealand website.

Questions 1-7 ( Completing table with ONE WORD ONLY):

In this type of question, candidates are asked to write only one word to complete a table on the given topic. For this type of question, first, skim the passage to find the keywords in the paragraph concerned with the answer, and then scan to find the exact word.

[ TIPS: Here scanning technique will come in handy. Target the keywords of the questions to find the answers. Remember to focus on Proper nouns, random Capital letters, numbers, special characters of text etc.]

Question 1: allowed businesses to ______ information regularly.

Keywords for these answers: database, allowed businesses, information, regularly,

In paragraph no. 2, we find the mention of the word ‘database’ in the third line. Here, lines 8 & 9, the writer mentions, “In addition, because participating businesses were able to update the details they gave on a regular basis….”.

Here, details = information

So, the answer is:  update

Question 2: provided a country-wide evaluation of businesses, including their impact on the _________.

Keywords for this answer: database, country-wide evaluation, impact on

The last line of paragraph no. 2 has the answer. Here, the writer suggests, “As part of this, the effect of each business on the environment was considered.”

Here, effect = impact

So, the answer is: environment                     

Question 3: e.g. an interview with a former sports __________.  

Keywords for this answer: special features, interview, a former sports

The answer can be found in paragraph 3, lines 1-3. The words ‘interview’ and ‘former’ are formed in line number 2. The writer says, “.. .. . One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga.”

Here, rugby = sports

So, the answer is: captain                  

Question 4: and an interactive tour of various locations used in ________.

Keywords for this answer: interactive tour, various locations

The answer is in paragraph 3, lines 4-5. The lines say, “…… was an interactive journey through a number of locations chosen for blockbuster films …… ..”.

Here, journey = tour,

A number of locations = various locations,

Chosen for = used in,

So, the answer is: films                      

Question 5: varied depending on the __________. 

Keywords for these answers: driving routes, varied, depending on

Paragraph 3, lines 8-9 has the answer to this question. The lines say, “…. . .the site catalogued the most popular driving routes in the country, highlighting different routes according to the season ….. . .”.

Here, different = varied,

according to = depending on,

So, the answers are:  season            

Question 6: including a map showing selected places, details of public transport and local _______.

Keywords for this answer:   travel planner, a map, public transport, local

The answer lies in paragraph no. 4, line 4. The paragraph begins with ‘travel planner’. In the subsequent lines, we can find the mention of ‘public transport’. In line no. 4 it says, “… . There were also links to accommodation in the area.”

Here, the phrase ‘in the area’ can be replaced with the word ‘local’.

So, the answer is: accommodation

Question 7: travelers could send a link to their ________.

Keywords for this answer:   ‘Your Words’, travelers, send, link to,

The answer is in paragraph no. 4. ‘Your Words’ is the name of a section of the website www.newzealand.com. We can see that the phrase ‘Your Words’ is present in line 6 of paragraph 4. So, we need to read lines 6 & 7 to find the answer.

The author says, “ ….. . . The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.”

Here, anyone could submit = travelers could send a link to

So, the answer is: blog

Questions 8-13: (TRUE/FALSE/NOT GIVEN)

In this type of question, candidates must find out whether:

The statement in the question matches with the account in the text- TRUE The statement contradicts the account in the text- FALSE There is no clear connection of the statement with the account in the text- NOT GIVEN

Question 8: The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.

Keywords for this answer: the website, aimed, itineraries, travel packages

To find the answer to this question, look for the words itineraries and travel packages. The answer is in Paragraph 6. Here, lines 1 and 2 say, “ The website was set up to allow both individuals and travel organizations to create itineraries and travel packages to suit their own needs and interests.”

This means that the aim of the website was to allow individuals and travel organizations to do their work on their own, the website did not provide any ready-made itineraries and travel packages.

The statement clearly contradicts the text.

So, the answer is: FALSE

Question 9: It was found that most visitors started searching on the website by geographical location.

Keywords for this answer: started searching, geographical location

The answer is not anywhere in the passage. The question is about starting the search in the website.

  In paragraph 6 line 3, the author says, “…… visitors can search for activities not solely by geographical locations, but also by the particular nature of the activity.” However, nowhere it says anything about starting the search.

So, the answer is: NOT GIVEN

Question 10: According to research, 26% of visitor satisfaction is related to their accommodation.

Keywords for this answer: 26%, visitor satisfaction, accommodation

** Special answer-finding technique:

There is a number in the question (26%). If the answer is TRUE, 26% has to be in the text. For FALSE, the number will be different; or, the number will be 26% (but it will be related to other matters). If the number is still 26%, yet it doesn’t match with other keywords, the answer will be NOT GIVEN.

The answer is in lines 4, 5 & 6 of paragraph no. 6. Here, the writer says, “This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction , while transport and accommodation account for the remaining 26% .”

Here, the lines clearly contradict the question. Transportation and accommodation account for 26%. Visitor satisfaction accounts for 74%. If only accommodation accounted for 26%, we could write TRUE. 

Question 11: Visitors to New Zealand like to become involved in the local culture.

Keywords for this answer: like to, involved, local nature

The answer lies in lines 7-9 of paragraph 6. The author says, “…. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn more about traditional life.”

It means that visitors like to engage in local culture.

So, the answer is: TRUE

Question 12: Visitors like staying in small hotels in New Zealand rather than in larger ones.

Keywords for this answer:  like staying, small hotels

In paragraphs 6 & 7, there is no mention of staying in hotels. There is no comparison between small and large hotels also.

So the answer is: NOT GIVEN

Question 13: Many visitors feel it is unlikely that they will return to New Zealand after their visit.

Keywords for this answer: feel, unlikely, will return, after their visit

The answer is in paragraph 7. Here, lines 4 and 5 states, “Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit .”

Here, the phrase ‘often seen as a once-in-a-lifetime visit’ means that there is a very low possibility that the visit will happen again.

So the answer is: TRUE

Bonus tips:

You must pay attention to WORD LIMIT. For instance, if you have to complete a sentence using NO MORE THAN TWO WORDS; and the correct answer in the text is ‘dress made of cotton’, you cannot write the answer as ‘dress made of cotton’. You need to change it to ‘cotton dress’.

If you like this post, and need any assistance about IELTS Reading, please make comments below. 

Click here for solutions to Cambridge 13 Reading Test 1 Passage 2

Click here for solutions to Cambridge 13 Reading Test 1 Passage 3

Important vocabulary with explanations for Cambridge 13 Test 1 Reading Passage 1, 2, 3

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59 thoughts on “ IELTS Reading: Cambridge 13 Test 1 Reading Passage 1, Case Study: Tourism New Zealand website; with best solutions, explanations and bonus tips ”

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thanku really it’s very helpfull

Thank you for help

it was very helpful, thanks!.

Thank u ???

i although questions were all completely explained, i did n’t understand question number 10.

The question asks you to decide whether 26% visitor satisfaction is related to accommodation. We find in the passage, 26% visitor satisfaction is related to accommodation and transport. So, here in the question, transport is missing. This is why the answer is “FALSE’.

u meant that 26% is divided in transportating and accommodation acc. to passage.

There is a number in the question (26%). If the answer is TRUE, 26% has to be in the text. If it is FALSE, the number will be different; or, the number will be 26% (but it will be related to other matters). If the number is still 26%, yet it doesn’t match with other key-words, the answer will be NOT GIVEN.

The answer can be found in lines 4, 5 & 6 of paragraph no. 6. Here, the writer says, “This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%.”

In there,it was written like transport AND accommodation account for remaining 26%. Not ooonly accommodation account for 26% of visitor satisfaction. It is with transport

Thank you so much, it is very helpful

Plzz Sir mainu tusi mcq diya teps diyo reading diya v te listening diya v plzz mainu bht jada problem aa rhi aa ohna nu solve krn ch te ik headings diya v

Hello Kamaljeet, I don’t understand Punjabi much and I didn’t get clearly from what you wrote. But as far as I can understand you, I think you have problems in MCQs. Plz follow my other lessons and surely you’ll get help in this question type. For Headings, I have some good works available in this website.

Hlo sir mainu mcq ch bht problem aa rhi aa te heading ch v plzz mainu ehna dona diya tips dedo menumeration listening ch v mcq di hi problem aundi a jada plzz help me

Super helpful! Thank you so much!

If i add some explanations,

The reason NG isn’t the correct answer: As far as the ‘transport’ was mentioned along with accommodation as one of the factors contributing to the 26% of visitors satisfaction on the paraghagh, we cannot ignore transport’s contribution to the 26%. So, it means there is definitely certain percent related to ‘transport’. And, this means accommodation cannot account for the whole 26%, which is contradicting the sentence of No.10 question. Thereby the evidence to decide whether the No.10 sentence is right or wrong is clearly given on the paragragh, and the answer is F.

I figured it out this way. Hope this helpful to you.

Dear Kimmy, the way you explained can be considered correct. The way I explained it can also be taken as correct.

Hello sir My reading scores had stucked on 5.5 bands and I have exam on 29th June pls share me some tips to crack my ielts.

Dear Rikta, Try to follow these suggestions. 1. give importance in synonyms. 2. learn the tricks of paraphrasing. 3. do not take more than 1 minute in each question. 4. Try to guess some answers. 5. Be careful about proper nouns and use of capital letters. 6. try to practice some mock tests before your exam. 7. Remember you can’t solve all types of questions. so give importance on the types you are comfortable with.

Is it okay to write all your answers in capital letters?

YES, for Reading and Listening. Not for Writing.

Thank you so much! It’s really helpful ??

Its really a most helpful website

I need tips in paragraph type questions nad match the heading

Please share some techniques regarding solving list of heading or match the statement with paragraph…please!

Sir I don’t understand Question 13 What does the question mean ?

Dear Yoon, Thanks for the question. Question 13: Many visitors feel it is unlikely that they will return to New Zealand after their visit. This question means that many visitors fear that they may not return to New Zealand after their visit.

I’m very confused between not given and false. Please give me some tips.

http://ieltsdeal.com/ielts-reading-how-to-find-answers-for-true-false-not-given-or-yes-no-not-given-questions-best-strategies-methodstricks-and-tips/

Thank you Najib for useful support. It is rare that anyone who gives explanation of IELTS reading with tips. Everybody gives simple tips only, what makes difference between you and them. Request explanation on rest of the Cambridge books. Its really really helpful and useful. Your website is unique.

Welcome! And I request you to pray for me. And the rest is coming. Work is going on.

i didn’t understood the answer of quest 10.. can u plz hlp me.. i have doubt that why it is false because it clearly said that 26 % accounts for transport and accommodation

26% = accommdation + transportation, not accommodation alone. Our key word here is’ accommodation’ and it is very much necessary to understand the clear and exact meaning of each question for true/false questions in general.

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Hlo sir muja heading ma bhut didn’t aa Rahe ba

Can you write that in English, please?

hi guys , i have a question is that if i use the word blockbusters instead of films , is it correct ?

blockbusters = films which have broken all sorts of records

It’s really very helpful.

I’m delighted to hear that. Thank you. Here’s my YouTube channel for your consideration: https://www.youtube.com/c/IELTSDeal

where are you from sir?

I’m from Bangladesh.

What is the main different between yesnong and truefalseng?

Thanks alot, this is really explanatory and I find it helpful

Welcome! You can follow my YouTube Channel as well: https://www.youtube.com/c/IELTSDeal/

In fact your website has been of a tremendous help to me. I understood true, false and not given from your website.. But I still need help in the other part too, writing listening n speaking My date is very close that is 2nd Dec n 5th

Thank you so much, it’s really helpful for me!!!

GREAT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

very helpful

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Thanks for your clear explanation. It really helps to deal with reading tasks. I really appreciate you.

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IELTS General Training Reading: Test 2 Section 1; How to choose your builder & Island adventure activities; with complete solutions and best explanations

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ĐỀ THI IELTS READING VÀ ĐÁP ÁN

Case Study: Tourism New Zealand website

New Zealand is a small country of four million inhabitants , a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product , and is the country’s largest export sector . Unlike other export sectors, which make products and then sell them overseas , tourism brings its customers to New Zealand. The product is the country itself – the people, the places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world. [ ĐOẠN 1]

New Zealand là một quốc gia nhỏ có 4 triệu cư dân, một chuyến bay đường dài từ tất cả các thị trường tạo ra khách du lịch lớn trên thế giới. Hiện tại, ngành du lịch chiếm đến 9% tổng sản phẩm quốc nội và là lĩnh vực xuất khẩu lớn nhất của quốc gia này. Không giống như các lĩnh vực xuất khẩu khác là sản xuất ra sản phẩm và bán chúng ra nước ngoài, du lịch mang khách hàng đến với New Zealand. Sản phẩm là chính đất nước của nó – con người, nơi chốn và những trải nghiệm. Vào năm 1999, Ngành du lịch New Zealand đã tung ra chiến dịch truyền thông về định vị thương hiệu mới đến với thế giới. Chiến dịch tập trung vào vẻ đẹp cảnh vật của New Zealand, các hoạt động vui vẻ ngoài trời và văn hóa Maori chính thống, đã khiến cho New Zealand trở thành một trong những thương hiệu quốc gia mạnh nhất thế giới.

A key feature of the campaign was the website www.newzealand.com, which provided potentia l visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators , both those based in New Zealand and those based abroad which offered tourism services to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis , the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered. [ ĐOẠN 2]

Tính năng chính của chiến dịch này là trang web www.newzealand.com nơi cung cấp cho khách du lịch tìm năng đến New Zealand một cổng duy nhất cung cấp mọi thứ về điểm đến. Trọng tâm của trang web là dữ liệu về những nhà điều hành dịch vụ du lịch, cả những nhà điều hành du lịch có trụ sở ở New Zealand và ở nước ngoài, đã cung cấp dịch vụ du lịch cho quốc gia này. Bất cứ lĩnh vực kinh doanh nào liên quan đến du lịch đều có thể được liệt kê bằng cách điền vào một biểu mẫu đơn giản. Điều này có nghĩa rằng thậm chí những địa chỉ khách sạn phục vụ bữa sáng và chỗ ngủ nhỏ nhất hoặc các nhà cung cấp hoạt động chuyên biệt có thể hiện diện trên web với khả năng tiếp cận những đối tượng khách đường dài. Hơn nữa, bởi vì các doanh nghiệp tham gia có khả năng cập nhập thông tin chi tiết mà họ cung cấp thường xuyên, nên thông tin được cung cấp luôn chính xác. Để duy trì và cải thiện các tiêu chuẩn, ngành du lịch New Zealand đã tổ chức một chương trình mà nhờ vào đó các tổ chức xuất hiện trên website phải trải qua một đánh giá độc lập đối với một bộ tiêu chuẩn quốc gia được thông qua về chất lượng. Như một phần của tiêu chuẩn chất lượng này, tác động của mỗi doanh nghiệp lên môi trường đều được xem xét.

To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop . As the site developed, additional features were added to help independent travelers devise their own customised itineraries . To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times. [ ĐOẠN 3]

Để truyền thông về những trải nghiệm ở New Zealand, trang web có những điểm đặc trưng liên quan đến người và địa điểm nổi tiếng. Một trong những điểm được yêu thích nhất là một cuộc phỏng vấn với cựu đội trưởng đội bóng bầu dục All Blacks của New zealand – Tana Umaga. Đặc trưng khác của web site thu hút rất nhiều sự chú ý là những chuyến đi mang tính tương tác thông qua những điạ điểm được chọn cho những bộ phim bom tấn đã dùng những cảnh vật đẹp đến kinh ngạc của New zealand để làm bối cảnh. Khi trang web được phát triển, những tính năng bổ sung được thêm vào nhằm giúp những người du lịch độc lập có thể nghĩ ra những hành trình do chính họ thiết kế. Để lên kế hoạch cho các kỳ nghỉ bằng ô tô dễ dàng hơn, trang web đã phân loại những tuyến đường lái xe phổ biến nhất trong nước, làm nổi bật những tuyến đường khác nhau tùy theo mùa và chỉ ra khoảng cách và thời gian.

Later, a Travel Planner feature was added, which allowed visitors to click and ‘ bookmark ’ places or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out to take on the visit. The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website. [ ĐOẠN 4]

The Tourism New Zealand website won two Webby awards for online achievement and innovation . More importantly perhaps, the growth of tourism to New Zealand was impressive . Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad. [ ĐOẠN 5]

The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location , but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction , contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake , the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae ( meeting ground ) to learn about traditional Maori life. Many long-haul travelers enjoy such learning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don’t want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful . [ ĐOẠN 6]

case study tourism new zealand website dịch

1. Mua bộ đề gần 400 bài ielts reading - Dịch và giải chi tiết Chỉ 149k (thời hạn 1 năm) bao gồm toàn bộ đề trong bộ Cambridge ( từ bộ 1 -18) và nhiều đề thi thực tế ( xem danh sách 400 đề ielts reading tại đây ). Xem bài mẫu tại đây, Bài mẫu 1 , bài mẫu 2 , bài mẫu 3 . Giải đề bao gồm phần dịch bài đọc, dịch phần câu hỏi, giải thích chi tiết.

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It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with a reliable transport infrastructure . Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere – the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website. [ ĐOẠN 7]

Questions 1-7

Complete the table below. Choose ONE WORD ONLY from the passage for each answer.

Write your answers in boxes 1-7 on your answer sheet.

  Questions 8-13

Do the following statements agree with the information given in Reading Passage 1?

In boxes 8-13 on your answer sheet, write

TRUE                  if the statement agrees with the information

FALSE                if the statement contradicts the information

NOT GIVEN     if there is no information on this

8    The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.

9    It was found that most visitors started searching on the website by geographical location.

10    According to research, 26% of visitor satisfaction is related to their accommodation.

11    Visitors to New Zealand like to become involved in the local culture.

12    Visitors like staying in small hotels in New Zealand rather than in larger ones.

13    Many visitors feel it is unlikely that they will return to New Zealand after their visit.

Đáp án và giải thích chi tiết:

Case Study: Tourism New Zealand website

Complete the table below.

Choose ONE WORD ONLY from the passage for each answer.

2. environment

6. accommodation

9. NOT GIVEN

12. NOT GIVEN

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II. Luyện đề Case Study: Tourism New Zealand website IELTS READING

Case Study: Tourism New Zealand website

New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself – the people, the places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world. 

A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism service to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.

To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. As the site developed, additional features were added to help independent travelers devise their own customised itineraries. To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times. 

Later, a Travel Planner feature was added, which allowed visitors to click and ‘bookmark’ places or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out to take on the visit. The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website. 

The Tourism New Zealand website won two Webby awards for online achievement and innovation. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad. 

The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn about traditional Maori life. Many long-haul travelers enjoy such learning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don’t want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful. 

It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere – the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website. 

Questions 1-7

Complete the table below. Choose ONE WORD ONLY from the passage for each answer. Write your answers in boxes 1-7 on your answer sheet.

Case Study: Tourism New Zealand website

Questions 8-13

Do the following statements agree with the information given in Reading Passage 1? In boxes 8-13 on your answer sheet, write:

TRUE if the statement agrees with the information

FALSE if the statement contradicts the information

NOT GIVEN if there is no information on this

8. The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.

9. It was found that most visitors started searching on the website by geographical location.

10. According to research, 26% of visitor satisfaction is related to their accommodation.

11. Visitors to New Zealand like to become involved in the local culture.

12. Visitors like staying in small hotels in New Zealand rather than in larger ones.

13. Many visitors feel it is unlikely that they will return to New Zealand after their visit.

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Test 1: case study: tourism new zealand website.

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Case Study: Tourism New Zealand Website Answers

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IELTS Academic Test – Passage 01: Case Study: Tourism New Zealand website reading with answers explanation, location and pdf. This reading paragraph has been taken from our huge collection of Academic & General Training (GT) Reading practice test PDF’s.

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Case Study: Tourism New Zealand website

New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself – the people, the places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.

A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism services to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.

To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. As the site developed, additional features were added to help independent travellers devise their own customised itineraries. To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.

Later a Travel Planner feature was added, which allowed visitors to click and ‘bookmark’ : paces or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out take on the visit. The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.

The Tourism New Zealand website won two Webby awards for online achievement and innovation. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad.

The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn about traditional Maori life. Many long-haul travellers enjoy such earning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don’t want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful.

It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere-the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.

Questions 1-7

Complete the table below. Choose  ONE WORD ONLY  from the passage for each answer. Write your answers in boxes 1-7 on your answer sheet.

Case Study: Tourism New Zealand Website Answers PDF

Questions 8-13

Do the following statements agree with the information given in Reading Passage 1? In boxes 8-13 on your answer sheet, write

TRUE                               if the statement agrees with the information FALSE                             if the statement contradicts the information NOT GIVEN                 if there is no information on this

8. The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.

9. It was found that most visitors started searching on the website by geographical location.

10. According to research, 26% of visitor satisfaction is related to their accommodation.

11. Visitors to New Zealand like to become involved in the local culture.

12. Visitors like staying in small hotels in New Zealand rather than in larger ones.

13. Many visitors feel it is unlikely that they will return to New Zealand after their visit.

________________

1) IELTS 13 READING PASSAGE – WHY BEING BORED IS STIMULATING ↗

2) IELTS 13 READING PASSAGE – ARTIFICIAL ARTISTS ↗

3) IELTS 13 READING PASSAGE – BRINGING CINNAMON TO EUROPE ↗

4) IELTS 13 READING PASSAGE – OXYTOCIN ↗

5) IELTS 13 READING PASSAGE – MAKING THE MOST OF TRENDS ↗

Case Study: Tourism New Zealand website Answers

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  • ACCOMMODATION

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Reading Cambridge 13 Test 1 Passage 1: Case Study – Tourism New Zealand Website

  • 0.0.1 Cambridge 13 Test 1 Passage 1: Case Study – Tourism New Zealand Website
  • 1.1 Dịch Tiếng Việt Bài Đọc
  • 1.2.1 Questions 1-7
  • 1.2.2 Giải thích đáp án câu 1 – 7
  • 1.2.3  Questions 8-13
  • 1.2.4 Giải thích đáp án câu 8 – 13
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Cambridge 13 Test 1 Passage 1: Case Study – Tourism New Zealand Website

Dịch, giải chi tiết & từ vựng ielts reading cambridge 13 test 1 passage 1: case study – tourism new zealand website, dịch tiếng việt bài đọc.

Case Study: Tourism New Zealand Website

Nghiên Cứu Tình Huống : Trang Web Du Lịch Của New Zealand

New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself – the people, the places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.

New Zealand là một quốc gia nhỏ có 4 triệu dân, cách một chuyến bay đường dài từ tất cả các thị trường du lịch lớn trên thế giới. Gần đây du lịch chiếm 9% tổng sản phẩm quốc nội và là lĩnh vực xuất khẩu lớn nhất quốc gia. Không giống như các lĩnh vực xuất khẩu khác mà sản xuất sản phẩm và bán ra nước ngoài, du lịch mang khách hàng đến New Zealand. Sản phẩm chính là đất nước này – con người, các địa danh và trải nghiệm. Vào năm 1999, ngành Du lịch New Zealand phát động một chiến dịch để quảng bá một vị thế thương hiệu mới với thế giới. Chiến dịch tập trung vào vẻ đẹp cảnh quan ở New Zealand, các hoạt động ngoài trời hấp dẫn và văn hóa Maori chính thống, và điều này đã làm cho New Zealand trở thành một trong những thương hiệu quốc gia mạnh nhất thế giới.

A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism services to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors.  In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.

Một điểm đặc trưng chính trong chiến dịch là website www.newzealand.com, nơi cung cấp cho những khách hàng tiềm năng đến New Zealand một cổng vào tất cả mọi thứ mà nơi này có thể phục vụ. Trung tâm của website là cơ sở dữ liệu của các nhà khai thác dịch vụ du lịch, cả hai đều có trụ sở ở New Zealand và nước ngoài và đều cung cấp dịch vụ du lịch cho đất nước này. Bất cứ một doanh nghiệp kinh doanh nào liên quan đến du lịch đều được liệt kê ra bằng cách hoàn thành một bản mẫu đơn giản. Điều này có nghĩa rằng  ngay cả địa chỉ các khách sạn và nhà hàng quy mô nhỏ nhất hoặc nhà cung cấp hoạt động chuyên nghiệp có thể có được sự hiện diện trên web để tiếp cận các đối tượng khách du lịch phương xa. Thêm vào đó, bởi các doanh nghiệp tham gia đều có thể cập nhật các chi tiết họ đã cung cấp một cách thường xuyên nên thông tin được cung cấp vẫn chính xác. Và để duy trì cũng như cải thiện các tiêu chuẩn, ngành Du lịch New Zealand tổ chức một chương trình theo đó các tổ chức xuất hiện trên website trải qua sự đánh giá độc lập dựa trên các tiêu chuẩn chất lượng quốc gia đã được đồng thuận trước đó. Và như một phần của chương trình này, tác động của mỗi doanh nghiệp đến môi trường cũng được xem xét.

To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. As the site developed, additional features were added to help independent travellers devise their own customised itineraries. To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.

Để giới thiệu trải nghiệm ở New Zealand, trang web cũng có những yếu tố liên quan đến những con người và địa danh nổi tiếng. Một trong thứ nổi tiếng nhất là cuộc phỏng vấn với cựu đội trưởng bóng bầu dục đội Zew Zealand All Blacks Tana Umaga. Một yếu tố khác thu hút rất nhiều sự chú ý là một hành trình tương tác qua rất nhiều địa điểm được lựa chọn bởi những bộ phim bom tấn đã sử dụng phong cảnh tuyệt đẹp ở New Zealand để làm bối cảnh. Bởi trang web này phát triển nên các yếu tố khác cũng được thêm vào để giúp cho những người đi du lịch tự túc có thể đặt ra những lịch trình riêng của họ. Để giúp người ta có thể có những kỳ nghỉ được lên kế hoạch đi dễ dàng hơn, trang web đã lên kế hoạch những tuyến đường lái xe phổ biến nhất ở nước này, làm nổi bật lên những tuyến đường khác nhau theo mùa, cũng như chỉ ra khoảng cách và thời gian.

Later a Travel Planner feature was added, which allowed visitors to click and ‘bookmark’ places or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out take on the visit. The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.

Sau đó tính năng Travel Planner được thêm vào, cho phép khách du lịch truy cập và đánh dấu những địa điểm hay điểm du lịch mà họ quan tâm, sau đó xem kết quả trên bản đồ. Travel Planner cung cấp các tuyến đường và các sự lựa chọn phương tiện cộng cộng giữa những nơi đã được chọn. Những thứ này cũng dẫn đến nơi ở trong khu vực đó. Bằng việc đăng ký vào website, người sử dụng có thể lưu lại lịch trình du lịch của họ và xem lại lịch trình hoặc in ra để mang theo khi đi chơi. Website cũng có phần “Chia sẻ của bạn” nơi bất cứ ai có thể viết blog về chuyến đi của họ đến New Zealand để đưa vào trang web.

The Tourism New Zealand website won two Webby awards for online achievement and innovation. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad.

Trang web du lịch New Zealand đã giành được hai giải thưởng Webby cho thành tích và sáng tạo trực tuyến. Quan trọng hơn có lẽ là, sự phát triển của du lịch đến New Zealand thật ấn tượng. Tổng chi phí cho du lịch tăng trung bình 6,9% mỗi năm từ năm 1999 đến năm 2004. Từ Anh, các chuyến thăm tới New Zealand tăng trưởng với tốc độ trung bình hàng năm là 13% trong giai đoạn 2002-2006, so với tỷ lệ 4% cho các chuyến thăm nước ngoài của Anh.

The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn about traditional Maori life. Many long-haul travelers enjoy such learning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don’t want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful.

Trang web được thiết lập để cho phép cả các cá nhân và tổ chức du lịch tạo ra các hành trình và gói du lịch phù hợp với nhu cầu và sở thích của riêng họ. Trên trang web, du khách có thể tìm kiếm các hoạt động không chỉ bằng vị trí địa lý, mà còn với bản chất đặc trưng của hoạt động. Điều này rất quan trọng vì nghiên cứu cho thấy rằng các hoạt động là yếu tố chính khiến du khách hài lòng, đóng góp 74% cho sự hài lòng của khách du lịch, trong khi vận chuyển và chỗ ở chiếm 26% còn lại. Du khách tham gia càng nhiều hoạt động thì họ sẽ càng hài lòng. Cũng có một thực tế rằng du khách thưởng thức các hoạt động văn hóa nhất khi họ tương tác, chẳng hạn như tham quan một marae (khu họp mặt) để tìm hiểu về cuộc sống Maori truyền thống. Nhiều du khách phương xa thích thú với những trải nghiệm như vậy, điều nay mang đến cho họ những câu chuyện mà họ có thể kể lại cho bạn bè và gia đình. Ngoài ra, có vẻ như du khách đến New Zealand không muốn trở thành ‘một phần của đám đông’ và họ nhận thấy các hoạt động chỉ một số ít người tham gia thì   có nhiều đặc biệt và ý nghĩ a.

It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere – the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.

Một số người nói rằng New Zealand không phải là một điểm đến điển hình. New Zealand là một quốc gia nhỏ với nền kinh tế du lịch chủ yếu bao gồm các doanh nghiệp nhỏ. Nó thường được coi là một quốc gia nói tiếng Anh an toàn với cơ sở hạ tầng giao thông đáng tin cậy. Do chuyến bay đường dài như vậy, hầu hết du khách sẽ ở lại lâu hơn (trung bình 20 ngày) và muốn thăm nhiều nhất có thể   đất nước mà được cho là ghé thăm một lần trong đời . Tuy nhiên, những bài học căn bản áp dụng ở mọi nơi – hiệu quả của một thương hiệu mạnh, một chiến lược dựa trên trải nghiệm độc đáo và trang web toàn diện, thân thiện với người dùng.

Phân Tích Chi Tiết Đáp Án

Questions 1-7.

Complete the table below.

Choose ONE WORD ONLY from the passage for each answer.

Write your answers in boxes 1-7 on your answer sheet.

Giải thích đáp án câu 1 – 7

1. allowed businesses to …………………………… information regularly  => Cần 1 Verb nguyên mẫu đi theo cụm allow somebody to do something

Dựa vào các từ khóa: database of tourism service, tourism – related businesses, businesses, information, regularly để tìm thông tin trong bài đọc

In addition, because participating  businesses were able to update the details they gave on a regular basis , the information provided remained accurate. Bài đọc – Đoạn 2

So sánh các cụm từ trong câu hỏi và bài đọc

  • allowed = were able to
  • information = the details
  • regularly = on a regular basis

=>  Từ cần điền: update

2. provided a country-wide evaluation of businesses, including their impact on the …………………….. => Cần 1 Noun

Dựa vào từ khóa evaluation, impact để tìm thông tin bài đọc

And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed  national  standards of quality. As part of this,  the effect of each business on the environment  was considered. Bài đọc – Đoạn 2
  • country-wide = national
  • impact on = effect on

=>  Từ cần điền: environment

3. an interview with a former sports ……………………….

Dựa vào từ khóa interview, former, sports để tìm thông tin bài đọc

One of the most popular was  an interview with former  New Zealand All Blacks  rugby captain  Tana Umaga. Bài đọc – Đoạn 3
  • an interview with a former sports captain = an interview with former rugby captain

=>  Từ cần điền: captain

4. an interactive tour of various locations used in ……………………. => Cần 1 Noun

Dựa vào từ khóa interactive tour, locations để tìm thông tin bài đọc

Another feature that attracted a lot of attention was an  interactive journey  through  a number of the locations   chosen for blockbuster films  which had made use of New Zealand’s stunning scenery as a backdrop Bài đọc – Đoạn 3
  • interactive tour = interactive journey
  • various locations = a number of the locations

=>  Từ cần điền: films

5. varied depending on the ………………………… => Cần 1 Noun

Dựa vào từ khóa driving routes, varied để tìm thông tin bài đọc

To make it easier to plan motoring holidays, the site catalogued the most popular  driving routes  in the country, highlighting  different routes according to the season  and indicating distances and times Bài đọc – Đoạn 3
  • varied = different
  • depending on = according to

=>  Từ cần điền: seasons

6. included a map showing selected places, details of public transport and local …………………………. => Cần 1 Noun

Dựa vào từ khóa Travel Planner, public transport, local để tìm thông tin bài đọc

The Travel Planner offered suggested routes and  public transport options  between the  chosen locations . There were also links to  accommodation in the area Bài đọc – Đoạn 4
  • selected places = chosen locations
  • details of public transport = public transport options
  • local = in the area

=>  Từ cần điền: accommodation

7. travelers could send a link to their ……………………… => Cần 1 Noun

Dựa vào từ khóa Your Words để tìm thông tin bài đọc

The website also had a ‘Your Words’ section where  anyone could submit a blog  of their New Zealand travels for possible inclusion on the website Bài đọc – Đoạn 4
  • travelers = anyone
  • send = submit

=>  Từ cần điền: blog

 Questions 8-13

Do the following statements agree with the information given in Reading Passage 1?

In boxes 8-13 on your answer sheet, write

TRUE               if the statement agrees with the information

FALSE              if the statement contradicts the information

NOT GIVEN    if there is no information on this

8. The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.

9. It was found that most visitors started searching on the website by geographical location.

10. According to research, 26% of visitor satisfaction is related to their accommodation.

11. Visitors to New Zealand like to become involved in the local culture.

12. Visitors like staying in small hotels in New Zealand rather than in larger ones.

13. Many visitors feel it is unlikely that they will return to New Zealand after their visit.

Giải thích đáp án câu 8 – 13

The website was set up to allow  both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. Bài đọc – Đoạn 6
  • travel companies and individual tourists = both individuals and travel organisations
  • ready-made itineraries and packages (lịch trình và gói du lịch làm sẵn) # to create itineraries and travel packages to suit their own needs and interests (tạo ra lịch trình và gói du lịch phù hợp với nhu cầu và sở thích của du khách)

=>  Đáp án: FALSE

On the website, visitors can search for activities not solely by geographical location , but also by the particular nature of the activity Bài đọc – Đoạn 6
  • searching by geographical location = search for activities not solely by geographical location
  • most visitors => không có thông tin trong bài đọc

=>   Đáp án: NOT GIVEN

This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while  transport and accommodation account for the remaining 26% . Bài đọc – Đoạn 6
  • 26% of visitor satisfaction is related to their accommodation # transport and accommodation account for the remaining 26%
It has also been found that  visitors enjoy cultural activities most  when they are  interactive , such as visiting a marae (meeting ground) to learn about traditional Maori life Bài đọc – Đoạn 6
  • like = enjoy
  • become involved in = interactive

=>  Đáp án: TRUE

Không tìm thấy thông tin nào liên quan đến việc du khách tới New Zealand thích ở khách sạn nhỏ hơn khách sạn lớn

=>  Đáp án: NOT GIVEN

Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on  what is often seen as   a once-in-a-lifetime visit Bài đọc – Đoạn 7
  • many visitors = most visitors
  • unlikely that they will return…after visit = once-in-a-lifetime visit

List Từ Vựng Hay Trong Bài Đọc

Một số từ vựng nên học trong bài  IELTS Reading Cambridge 13 Test 1 Passage 1: Case Study: Tourism New Zealand Website

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Ielts Reading-Case Study: Tourism New Zealand website | IELTS reading Case Study: Tourism New Zealand website with answers

by Navita Thakur | Apr 8, 2020

Ielts Reading-Case Study: Tourism New Zealand website

You should spend about 20 minutes on Questions 1-13 which are based on Reading Passage 1 below.

READING PASSAGE 1 – Case Study: Tourism New Zealand website

Ielts Reading-Case Study Tourism New Zealand website

New Zealand is a small country of four million inhabita nts, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself – the people, the places and the experiences. In 1999 , Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.

A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism service to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.

To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. As the site developed, additional features were added to help independent travelers devise their own customised itineraries. To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.

Later, a Travel Planner feature was added, which allowed visitors to click and ‘bookmark’ places or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out to take on the visit. The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.

The Tourism New Zealand website won two Webby awards for online achievement and innovation. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad.

The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a  marae  (meeting ground) to learn about traditional Maori life. Many long-haul travelers enjoy such learning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don’t want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful.

It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere – the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.

You should spend about 20 minutes on Questions 14-26 which are based on Reading Passage 2 below.

READING PASSAGE 2 – Why being bored is stimulating – and useful, too

Ielts Reading-Why being bored is stimulating – and useful, too

This most common of emotions is turning out to be more interesting than we thought

We all know how it feels – it’s impossible to keep your mind on anything, time stretches out, and all the things you could do seem equally unlikely to make you feel better. But defining boredom so that it can be studied in the lab has proved difficult. For a start, it can include a lot of other mental states, such as frustration, apathy, depression and indifference. There isn’t even agreement over whether boredom is always a low-energy, flat kind of emotion or whether feeling agitated and restless counts as boredom, too. In his book,  Boredom: A Lively History , Peter Toohey at the University of Calgary, Canada, compares it to disgust – an emotion that motivates us to stay away from certain situations. ‘If disgust protects humans from infection, boredom may protect them from “infectious” social situations,’ he suggests.

By asking people about their experiences of boredom, Thomas Goetz and his team at the University of Konstanz in Germany have recently identified five distinct types: indifferent, calibrating, searching, reactant and apathetic. These can be plotted on two axes – one running left to right, which measures low to high arousal, and the other from top to bottom, which measures how positive or negative the feeling is. Intriguingly, Goetz has found that while people experience all kinds of boredom, they tend to specialise in one. Of the five types, the most damaging is ‘reactant’ boredom with its explosive combination of high arousal and negative emotion. The most useful is what Goetz calls ‘indifferent’ boredom: someone isn’t engaged in anything satisfying but still feels relaxed and calm. However, it remains to be seen whether there are any character traits that predict the kind of boredom each of us might be prone to.

Psychologist Sandi Mann at the University of Central Lancashire, UK, goes further. ‘All emotions are there for a reason, including boredom,’ she says. Mann has found that being bored makes us more creative. ‘We’re all afraid of being bored but in actual fact it can lead to all kinds of amazing things,’ she says. In experiments published last year, Mann found that people who had been made to feel bored by copying numbers out of the phone book for 15 minutes came up with more creative ideas about how to use a polystyrene cup than a control group. Mann concluded that a passive, boring activity is best for creativity because it allows the mind to wander. In fact, she goes so far as to suggest that we should seek out more boredom in our lives.

Psychologist John Eastwood at York University in Toronto, Canada, isn’t convinced. ‘If you are in a state of mind-wandering you are not bored,’ he says. ‘In my view, by definition boredom is an undesirable state.’ That doesn’t necessarily mean that it isn’t adaptive, he adds. ‘Pain is adaptive – if we didn’t have physical pain, bad things would happen to us. Does that mean that we should actively cause pain? No. But even if boredom has evolved to help us survive, it can still be toxic if allowed to fester.’ For Eastwood, the central feature of boredom is a failure to put our ‘attention system’ into gear. This causes an inability to focus on anything, which makes time seem to go painfully slowly. What’s more, your efforts to improve the situation can end up making you feel worse. ‘People try to connect with the world and if they are not successful there’s that frustration and irritability,’ he says. Perhaps most worryingly, says Eastwood, repeatedly failing to engage attention can lead to state where we don’t know what to do any more, and no longer care.

Eastwood’s team is now trying to explore why the attention system fails. It’s early days but they think that at least some of it comes down to personality. Boredom proneness has been linked with a variety of traits. People who are motivated by pleasure seem to suffer particularly badly. Other personality traits, such as curiosity, are associated with a high boredom threshold. More evidence that boredom has detrimental effects comes from studies of people who are more or less prone to boredom. It seems those who bore easily face poorer prospects in education, their career and even life in general. But of course, boredom itself cannot kill – it’s the things we do to deal with it that may put us in danger. What can we do to alleviate it before it comes to that? Goetz’s group has one suggestion. Working with teenagers, they found that those who ‘approach’ a boring situation – in other words, see that it’s boring and get stuck in anyway – report less boredom than those who try to avoid it by using snacks, TV or social media for distraction.

Psychologist Francoise Wemelsfelder speculates that our over-connected lifestyles might even be a new source of boredom. ‘In modern human society there is a lot of overstimulation but still a lot of problems finding meaning,’ she says. So instead of seeking yet more mental stimulation, perhaps we should leave our phones alone, and use boredom to motivate us to engage with the world in a more meaningful way.

You should spend about 20 minutes on Questions 27-40 which are based on Reading Passage 3 below.

READING PASSAGE 3 – Artificial artist?

Ielts Reading-Artificial artist

Can computers really create works of art?

The Painting Fool is one of a growing number of computer programs which, so their makers claim, possess creative talents. Classical music by an artificial composer has had audiences enraptured, and even tricked them into believing a human was behind the score. Artworks painted by a robot have sold for thousands of dollars and been hung in prestigious galleries. And software has been built which creates are that could not have been imagined by the programmer.

Human beings are the only species to perform sophisticated creative acts regularly. If we can break this process down into computer code, where does that leave human creativity? ‘This is a question at the very core of humanity,’ says Geraint Wiggins, a computational creativity researcher at Goldsmiths, University of London. ‘It scares a lot of people. They are worried that it is taking something special away from what it means to be human.’

To some extent, we are all familiar with computerised art. The question is: where does the work of the artist stop and the creativity of the computer begin? Consider one of the oldest machine artists, Aaron, a robot that has had paintings exhibited in London’s Tate Modern and the San Francisco Museum of Modern Art. Aaron can pick up a paintbrush and paint on canvas on its own. Impressive perhaps, but it is still little more than a tool to realise the programmer’s own creative ideas.

Simon Colton, the designer of the Painting Fool, is keen to make sure his creation doesn’t attract the same criticism. Unlike earlier ‘artists’ such as Aaron, the Painting Fool only needs minimal direction and can come up with its own concepts by going online for material. The software runs its own web searches and trawls through social media sites. It is now beginning to display a kind of imagination too, creating pictures from scratch. One of its original works is a series of fuzzy landscapes, depicting trees and sky. While some might say they have a mechanical look, Colton argues that such reactions arise from people’s double standards towards software-produced and human-produced art. After all, he says, consider that the Painting Fool painted the landscapes without referring to a photo. ‘If a child painted a new scene from its head, you’d say it has a certain level of imagination,’ he points out. ‘The same should be true of a machine.’ Software bugs can also lead to unexpected results. Some of the Painting Fool’s paintings of a chair came out in black and white, thanks to a technical glitch. This gives the work an eerie, ghostlike quality. Human artists like the renowned Ellsworth Kelly are lauded for limiting their colour palette – so why should computers be any different?

Researchers like Colton don’t believe it is right to measure machine creativity directly to that of humans who ‘have had millennia to develop our skills’. Others, though, are fascinated by the prospect that a computer might create something as original and subtle as our best artists. So far, only one has come close. Composer David Cope invented a program called Experiments in Musical Intelligence, or EMI. Not only did EMI create compositions in Cope’s style, but also that of the most revered classical composers, including Bach, Chopin and Mozart. Audiences were moved to tears, and EMI even fooled classical music experts into thinking they were hearing genuine Bach. Not everyone was impressed however. Some, such as Wiggins, have blasted Cope’s work as pseudoscience, and condemned him for his deliberately vague explanation of how the software worked. Meanwhile, Douglas Hofstadter of Indiana University said EMI created replicas which still rely completely on the original artist’s creative impulses. When audiences found out the truth they were often outraged with Cope, and one music lover even tried to punch him. Amid such controversy, Cope destroyed EMI’s vital databases.

But why did so many people love the music, yet recoil when the discovered how it was composed? A study by computer scientist David Moffat of Glasgow Caledonian University provides a clue. He asked both expert musicians and non-experts to assess six compositions. The participants weren’t told beforehand whether the tunes were composed by humans or computers, but were asked to guess, and then rate how much they liked each one. People who thought the composer was a computer tended to dislike the piece more than those who believed it was human. This was true even among the experts, who might have been expected to be more objective in their analyses.

Where does this prejudice come from? Paul Bloom of Yale University has a suggestion: he reckons part of the pleasure we get from art stems from the creative process behind the work. This can give it an ‘irresistible essence’, says Bloom. Meanwhile, experiments by Justin Kruger of New York University have shown that people’s enjoyment of an artwork increases if they think more time and effort was needed to create it. Similarly, Colton thinks that when people experience art, they wonder what the artist might have been thinking or what the artist is trying to tell them. It seems obvious, therefore, that with computers producing art, this speculation is cut short – there’s nothing to explore. But as technology becomes increasingly complex, finding those greater depths in computer art could become possible. This is precisely why Colton asks the Painting Fool to tap into online social networks for its inspiration: hopefully this way it will choose themes that will already be meaningful to us.

Your email address:

Happy Reading!!!

Luyện thi IELTS – TP Vinh

CAMBRIDGE IELTS 13 – TEST 1 PASSAGE 1 – CASE STUDY: TOURISM NEW ZEALAND WEBSITE

case study tourism new zealand website dịch

New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself – the people, the places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.

A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism service to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.

To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. As the site developed, additional features were added to help independent travelers devise their own customised itineraries. To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.

Later, a Travel Planner feature was added, which allowed visitors to click and ‘bookmark’ places or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out to take on the visit. The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.

The Tourism New Zealand website won two Webby awards for online achievement and innovation. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad.

The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a  marae  (meeting ground) to learn about traditional Maori life. Many long-haul travelers enjoy such learning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don’t want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful.

It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere – the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.

Questions 1-7

Complete the table below. Choose  ONE WORD ONLY  from the passage for each answer.

Write your answers in boxes  1-7  on your answer sheet.

  Questions 8-13

Do the following statements agree with the information given in Reading Passage 1?

In boxes  8-13  on your answer sheet, write

TRUE                if the statement agrees with the information

FALSE               if the statement contradicts the information

NOT GIVEN     if there is no information on this

8    The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.

9    It was found that most visitors started searching on the website by geographical location.

10    According to research, 26% of visitor satisfaction is related to their accommodation.

11    Visitors to New Zealand like to become involved in the local culture.

12    Visitors like staying in small hotels in New Zealand rather than in larger ones.

13    Many visitors feel it is unlikely that they will return to New Zealand after their visit.

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The Ultimate Product Placement: Thailand on ‘The White Lotus’

Season 3 of the hit HBO series is being shot in the lush Southeast Asian country, which is betting financial incentives given to the production will pay off in increased tourism numbers.

A shot of a beach with a few people at water’s edge is framed by a palm tree with handpainted signs like “Relax,” “Sand” and Surf” nailed to it.

By Jessica Shaw

“Unforgettable experiences are in the making,” teases an Instagram post from Feb. 13 liked by more than 80,000 people. The photo offers a glimpse of an empty white-sand beach, azure waters, and the barely visible roofs of buildings immersed in a lush landscape of trees. “We are eager to welcome new guests to our resort in Thailand.”

Obscuring the view of the resort: a film clapboard emblazoned with a coral-colored flower logo and the words, “White Lotus Resort & Spa.”

White Lotus resorts, of course, exist only in the fictional world of HBO’s hit hospitality-and-bad-behavior series, “The White Lotus.” The post was HBO’s way of letting fans know that shooting had begun on the series’s third season.

For years it’s been clear that entertainment productions can be big business for locations, but “The White Lotus” has taken the trend to another level, spurring tourism with a show about tourism (at least on its surface), by publicly partnering with tourism. After two seasons, the biting and delectable social satire has an influence that far transcends its many golden statuettes and endless supply of memes. To the travel industry, it can turn a season’s region into an “it” destination, drawing international visitors to the White Lotus stand-ins (the Four Seasons Resort Maui at Wailea in Season 1; the San Domenico Palace, Taormina, a Four Seasons Hotel in Season 2), not to mention the surrounding sights.

While Mike White, the show’s creator, was undoubtedly drawn by Thailand’s natural beauty and welcoming people, the Thai government also significantly sweetened the pot. The financial details have not been disclosed (HBO did not comment), but last year the Thai government approved a plan that increased the rebate for international productions to 150 million Thai baht (about $4.5 million) . Several months before that, the government announced that for five years it would waive the personal income tax it had been collecting from foreign talent. In other words, Season 3’s cast, which includes Leslie Bibb, Jason Isaacs, Michelle Monaghan, Parker Posey and returning Season 1 favorite, Natasha Rothwell, will not have to pay Thailand to work in Thailand.

What’s at stake for Thailand is clear: pre-Covid, the country was making 3.5 billion Thai baht per year from international productions. After falling during the height of the pandemic, that number hit 6.6 billion baht last year, according to the Tourism Authority of Thailand. Considering the potential windfall during filming and long after, it’s understandable that the country would court Mr. White and his production.

A spokesperson for the Tourism Authority would not give specifics, but wrote in an email, “It had been brought to our attention that ‘The White Lotus’ team was exploring the filming of Season 3 in Asia and therefore we reached out to them to assist with potential hotels to film/stay, possible airline sponsorships and other production support to bring some of their budget costs down to allow Thailand to be more competitive.”

The strategy has already started to pay off: Since the official announcement, searches for Thailand have already jumped 50 percent on Expedia, the online travel agency.

“It’s another form of product placement,” said Jon Gieselman, president of Expedia brands. In this case, however, the product is an entire country. “It only makes sense that a studio and destination would cut a deal and in exchange get some promotion.”

How ‘White Lotus’ Took Off

“The White Lotus” was born out of necessity. HBO approached Mr. White during the early pandemic months of 2020 and asked if he had written anything that could be shot quickly and under strict Covid restrictions. He told them his idea to film a limited series set in a hotel, and by fall was in production on what he hoped would feel like, as he later told Vanity Fair, “a tropical anxiety attack.”

The series may have cleverly skewered some of the ugliest parts of humanity — privilege, racism, sexism — but, oh, the view. Online interest in the Four Seasons Resort Maui jumped by 425 percent after Season 1 ran, according to the property.

Season 2 offered a new slew of eye-catching locations in Sicily, whether on a yacht in the Mediterranean with some (spoiler alert) murderous “high-end gays,” or in a fresco-filled villa in Palermo. Following the October 2022 premiere, Expedia noted a 300 percent jump in online searches for Sicily.

For Marc Speichert, executive vice president and chief commercial officer of Four Seasons Hotels and Resorts, partnering with the production has been a lucrative no-brainer.

“Following their roles as the backdrop in ‘The White Lotus,’ both Four Seasons hotels in Maui and Taormina experienced jumps in website visits, availability checks as well as enhanced brand and property awareness; ultimately driving more bookings,” he said in an emailed statement. The Taormina hotel was almost completely sold out for the summer 2023 season, he added.

The Covid rebound

Just how much Thailand’s economy relies on tourism was made clear in the fall of 2021, when the Ministry of Tourism & Sports released dire pandemic-impacted numbers. The number of passengers on international flights to the country had fallen by 95 percent and hotels were only 9 percent occupied. Visitor numbers dropped to 510,000 in 2021 from nearly 40 million two years earlier.

Last year, the country welcomed 28 million visitors, well below 2019’s high. In December, Prime Minister Srettha Thavisin met with his tourism ministers to encourage them to draw more foreign tourists year-round , according to the Thai press, telling them, “I want foreign tourists to stay longer and spend more.”

In the zero-sum world of tourism, Thailand’s “White Lotus” gain was another country’s loss. Last fall at the Tokyo Film Festival, during a session on how to attract productions to film in Japan, Georgina Pope, a producer who works in the country, told a story about accompanying a “high profile” showrunner and production team on a scouting trip in Japan, the Hollywood trade publication Deadline reported.

She said conversations about shooting in Japan ended when the showrunner — whom Deadline identified as Mr. White — and team were informed that “the Thai government had just announced a renewal and improvement on their film incentive system,” she said, adding that “for their project, that meant $4.4 million alone.”

But which Thai property would stand in for the titular White Lotus? Sleuths quickly noted the Four Seasons Resort Koh Samui was sold out during February and March, when the series would be filming. The Anantara Mai Khao Phuket Villas has also been reported to be a location. Needless to say, both properties offer a spectacularly stunning array of plunge pools, outdoor showers and postcard-worthy vistas that could make a director of photography drool. Neither Four Seasons nor Anantara would say whether their hotels were involved; Mr. White did not return a request for comment.

Set-jetting in overdrive

The New York Post journalist Gretchen Kelly used the term “set-jetting” in 2007, referring to touring the locations of the movies “Pan’s Labyrinth” and “Babel.” Since then, there have been enough fans and fortune to go around the globe. According to one study from the University of Zadar, “Game of Thrones” contributed $200 million to Croatia’s economy between 2013 and 2018. New Zealand saw a 50 percent increase in inbound tourism after the success of “The Lord of the Rings,” though it is hard to tease out how much of that is because of the movie. Albuquerque, N.M., mayor Tim Keller wrote on his Instagram in 2022 that “Breaking Bad” had “over $385 million in economic impact.” No wonder the city erected statues of Walter White and Jesse Pinkman.

When international borders closed in 2020, the set-jetting spigot ran dry. Going abroad was done from home, with a screen serving as a sad stand-in for a passport. The closest a fan might get to the Scottish Highlands would be binge watching “Outlander.” The only way to make it into a national park was by way of “Yellowstone.”

By the time Covid restrictions were lifted and the homebound could finally fulfill their pandemic travel fantasies, set-jetting had become one of the primary factors in picking a destination.

A TripIt survey released earlier this month showed that nearly twice as many American travelers plan on taking pop culture-related trips this year as they did in 2023. And according to an American Express study released last year, 70 percent of Gen Z and millennials said that they have been inspired to visit a location based on something they saw onscreen.

It’s a demographic statistic that didn’t go unnoticed by Four Seasons, a chain not known for catering to the 40s-and-under set. “Gen Z and millennials are certainly a target for our brand, as they represent the next generation of luxury travelers,” said Mr. Speichert. “Over the next five years, we anticipate a significant wealth transfer of approximately $68 trillion from baby boomers to millennials, accompanied by a 50 percent increase in High-Net-Worth individuals.”

Not that Thailand’s Tourism Authority is expecting every set-jetter to be able to afford a Four Seasons stay. After all, Season 2’s cobblestone Sicilian streets were as coveted as the hotel’s piano bar. And Thailand’s Tourism Authority is hoping to showcase more than luxury properties. Earlier this month, HBO announced that the Thai singer Lalisa “Lisa” Manobal, of the South Korean K-pop group Blackpink, will make her acting debut in the series.

“The show will undoubtedly generate great awareness for Thailand,” said the Thai Tourism Authority’s spokesperson in an emailed statement. “‘The White Lotus’ will certainly strengthen the kingdom’s status as a preferred filming destination and a beacon of experience-based tourism, inspiring even more filmmakers to consider filming in Amazing Thailand.”

Follow New York Times Travel on Instagram and sign up for our weekly Travel Dispatch newsletter to get expert tips on traveling smarter and inspiration for your next vacation. Dreaming up a future getaway or just armchair traveling? Check out our 52 Places to Go in 2024 .

Open Up Your World

Considering a trip, or just some armchair traveling here are some ideas..

Italy :  Spend 36 hours in Florence , seeking out its lesser-known pockets.

Southern California :  Skip the freeways to explore the back roads between Los Angeles and Los Olivos , a 100-mile route that meanders through mountains, canyons and star-studded enclaves.

Mongolia : Some young people, searching for less curated travel experiences, are flocking to the open spaces of this East Asian nation .

Romania :  Timisoara  may be the most noteworthy city you’ve probably never heard of , offering just enough for visitors to fill two or three days.

India: A writer fulfilled a lifelong dream of visiting Darjeeling, in the Himalayan foothills , taking in the tea gardens and riding a train through the hills.

52 Places:  Why do we travel? For food, culture, adventure, natural beauty? Our 2024 list has all those elements, and more .

case study tourism new zealand website dịch

Case study tourism New Zealand website Reading Ielts Answers and Questions

The Blog post contains the following IELTS Reading Questions

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  • IELTS Reading True/False/Not given

case study tourism new zealand website dịch

Case study tourism New Zealand website

New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself – the people, the places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.

A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism services to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organized a scheme whereby organizations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.

To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. As the site developed, additional features were added to help independent travelers devise their own customized itineraries. To make it easier to plan motoring holidays, the site cataloged the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.

Later, a Travel Planner feature was added, which allowed visitors to click and ‘bookmark’ places or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out to take on the visit. The website also had a ‘Your Words’ section where anyone could submit a blog about their New Zealand travels for possible inclusion on the website.

The Tourism New Zealand website won two Webby awards for online achievement and innovation. More importantly, perhaps, the growth of tourism in New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad.

The website was set up to allow both individuals and travel organizations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn about traditional Maori life. Many long-haul travelers enjoy such learning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don’t want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful.

It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere – the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.

Unlock your full potential in the IELTS Reading section – Visit our IELTS Reading Practice Question Answer page now!

Recommended Questions:

Renewable Energy IELTS Reading Question with Answer

Questions 1-7

  • Complete the table below.
  • Choose ONE WORD ONLY from the passage for each answer.
  • Write your answers in boxes 1-7 on your answer sheet.

Questions 8-13

  • Do the following statements agree with the information given in Reading Passage 1?
  • In boxes 8-13 on your answer sheet, write
  • TRUE             if the statement agrees with the information
  • FALSE            if the statement contradicts the information
  • NOT GIVEN  if there is no information on this

8 . The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.

9. It was found that most visitors started searching on the website by geographical location.

10.   According to research, 26% of visitor satisfaction is related to their accommodation.

11.  Visitors to New Zealand like to become involved in the local culture.

12. Visitors like staying in small hotels in New Zealand rather than in larger ones.

13. Many visitors feel it is unlikely that they will return to New Zealand after their visit.

Enhance your skills in identifying information as True, False, or Not Given . Click here to discover expert strategies and techniques for mastering this question type in the IELTS Reading section.

Answers for case study tourism New Zealand

1. Answer: Update

2. Answer: Environment 

3. Answer:Captain

4. Answer: Flims

5. Answer: Seasons 

6. Answer: Accommodation 

7. Answer: Blog

8. Answer: False

9. Answer: Not given

10. Answer: False

11. Answer: True

12. Answer: Not given

13. Answer: True 

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Case Study: Tourism New Zealand website原文翻译和答案解析

显示生词 Tip: 色块区域 是你划选过的生词,查询次数越多,颜色越深哦~ 显示重点词 Tip: 加粗单词 为本章重点词哦!

New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country's gross domestic product, and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself - the people, the places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand's scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.

A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism services to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.

To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand's stunning scenery as a backdrop. As the site developed, additional features were added to help independent travellers devise their own customised itineraries. To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.

Later, a Travel Planner feature was added, which allowed visitors to click and ‘bookmark, places or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out to take on the visit. The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.

The Tourism New Zealand website won two Webby awards for online achievement and innovation. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad.

The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn about traditional Maori life. Many long-haul travellers enjoy such learning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don't want to be 'one of the crowd' and find activities that involve only a few people more special and meaningful.

It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. Because of the long-haul flight,most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere - the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.

case study tourism new zealand website dịch

Complete the table below. Choose ONE WORD ONLY from the passage for each answer. Write your answers in boxes 1-7 on your answer sheet.

case study tourism new zealand website dịch

名师1对1,深度分析薄弱项,高效提分

case study tourism new zealand website dịch

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