company marketing presentation

How to Create an Effective Marketing Presentation (+5 Expert Tips)

June 13, 2019

by Tim Ferguson

Traditional marketing professionals were expected to be a natural at creating and delivering great marketing presentations.

With the advent of digital marketing, however, the importance of old-school presentation skills are often overlooked or given little significance in a marketer’s skill set.

Modern marketers aren’t required to go door-to-door handing out pamphlets and flyers. The level of face-to-face interaction in marketing has been reduced to occasional networking events or marketing conferences.

However, the ability to create an effective marketing presentation is still a prized skill in modern digital marketing. There are several use cases where this prowess will come in handy, such as:

• When proposing a new marketing campaign or initiative, you may need to pitch your ideas to your superiors or clients by giving a presentation at a meeting.
• When conducting a teleseminar or webinar for training purposes, addressing user needs, or launching a new product.
• When creating marketing content for platforms such as SlideShare as a part of your overall content marketing strategy .
• When you finally decide to take up the challenge of becoming a speaker at one of the networking events or marketing conferences.

Create an effective marketing presentation: the tips and tricks 

Apart from being comfortable speaking in front of a group and using slideshow presentation software such as PowerPoint, Keynote, Google Slides, or Prezi, there are some general guidelines which can be applied to any marketing presentation ideas that will ensure efficacy in terms of engaging your audience, creating sales interest, and ultimately driving the message home. 

The following five guidelines will help you create a marketing presentation that is both effective and engaging. 

5 tips on how to create an effective marketing presentation

• Seize your audience’s attention
• Promise something and deliver it
• Tell an engaging story backed by data
• Have less slide content rather than more 
• Use humor wisely

1. Seize your audience’s attention

Start your social media and marketing presentation with a bang by asking a dramatic question tailored to your audience’s most pressing pain points.

For example, if your topic is something on the lines of how to improve your content marketing ROI, you can start with a provoking remark such as “B2B organizations waste almost $1 billion annually in incompetent and ineffective content marketing, are you contributing to that?” or maybe something like “60-70% of B2B content created is never used because the topic is irrelevant to the buyer audience. So, is your content actually useful or junk?”

Igniting your audience’s emotions and painting a vivid picture of their problems will force them to pay attention to your presentation. Oli Gardner , who is well-known for his inspiring presentations on conversion rate optimization, has a striking approach to his presentations. He starts off by presenting a few gloomy, despairing slides, and once the audience is amply dejected, he swoops in with good news.

The purpose of all this is to get them hooked right off the bat, to seize their attention and get them focused on what you have to say.

2. Promise something and deliver it

Once you’ve got them interested in what you have to present, it is time to make some legit promises, just as you do in your everyday digital marketing activities. For instance, while creating a pay-per-click ad, you write a persuasive copy that promises to solve the reader’s problems, getting them to click through to your landing page. Similarly, if you are writing a blog post, you use the power of storytelling to convince them to take some action such as click a call to action (CTA).

Have you ever seen a tutorial on YouTube? The next time you do, note how all the finest quality videos are the ones in which the presenter makes it crystal clear what you’ll achieve within the first 30 seconds if you watch the entire video. They show you the end-result as proof that they know what they’re doing, and you’ll get what you came for.

So, in the case of the aforementioned remarks on content marketing ROI, you can promise your audience that you’ll show them the exact strategies you used to achieve your goals (rankings, traffic, conversions, etc.).

The point is, the start of your presentation should be all about answering the famous copywriting question: “What’s in it for me?” Make it apparent within the first five minutes that your presentation is going to solve their problems and will provide them with actionable takeaways.

Of course, making these explicit promises means you also have to fulfill them. In fact, go above and beyond in delivering what you promised by following the wise adage “underpromise and overdeliver.” 

3. Tell an engaging story backed by data

The one thing common among all effective presentations is how they leverage storytelling and real-life examples to drive the point home.

There are some truly amazing marketing quotes , but the best, most succinct one is: “At its very core, marketing is storytelling.” by Melinda Partin. The same applies to your presentations. Essentially, your audience is more likely to engage with your content if they find it highly relatable and personal. A story offers that sense of connection by introducing a character (fictional or otherwise) who has a problem you can solve. It creates a scenario that cannot be ignored by the audience.

So, as you go through your slides, use practical, real-life examples to bind the presentation together cogently. It's as simple as telling how you or someone else implemented what you are trying to convey.

That said, ensure all your examples and illustrations are backed by data-driven marketing from reliable sources. Your slides should clearly specify the information source. The last thing you want to hear is “get your facts straight” while giving a presentation.

4. Have less slide content rather than more

How many times have you sat through a presentation where the slides are so brimming with text that it makes the whole presentation ineffective?

Don’t do that. As you may have heard, the average human’s attention span today is pitifully low. And when it comes to paying attention to elaborate presentations in conference settings, or remote presentations using a screen sharing tool , it could be even worse. Your audience likely has far better and more urgent things to do than listen to you and your wordy slides.

So, what do you do? Work to simplify your slides and include only the key points as written text instead of cramming them with the text you’re supposed to speak (and explain). Use slides to support speech, not replace it. And just like with stories and examples, include as many visuals (images, GIFs, videos) as possible to aid understanding. 

Besides, the more slides, the better. Instead of speaking to one slide for several minutes, spread your content around multiple slides. Use numerous images to illustrate your point, and keep the slides moving. This will help tackle the issue of dwindling attention spans.

Furthermore, make sure you use high-quality images. They may look fine on your computer, but images often become blurry after projection on a bigger screen. So be sure to check that. There are plenty of great websites that offer first-rate stock photos and illustrations for free, such as Unsplash, Pixabay, and unDraw.

Also, if you don’t have a graphic designer and there’s a dire need to whip up some good-looking graphics or remove/edit the background of some image you wish to include in your slides, consider using intuitive online tools such as Canva and AutoClipping , respectively. 

5. Use humor wisely

Just because you are presenting in a serious context, doesn’t mean your presentation has to be boring or bland. Including some jokes here and there will increase audience engagement and retention of your content. 

So, give your slides a facelift by enriching them with relevant humor. This can take the form of witty wordplay, GIFs, and even memes. However, make sure the humor is, in fact, relevant to the content you’re presenting and not a distraction. Don’t make it seem forced but natural.

Most memes available on the internet are of low-quality and resolution, you’ll have to take some time to create your own original memes. Don’t worry, though. Creating memes is a fun little activity and doesn’t take a lot of time. Use online tools like Imgflip or Meme Creator which allow you to upload your own image and overlay meme-style text with ease. As for GIFs, you can use GIPHY has a huge library of GIFs and refined search functionality, so you’ll be able to find all the GIFs you need there.

Don’t leave your audience hanging at the end of your presentation. Tell them exactly what to do next: is this the part where they can ask questions and clarify their doubts? How should they use the information you’ve just presented to solve their problems?

Reiterate all of the most important points explained in the presentation and make sure the value you promised at the start of the presentation is actually delivered. If your presentation lacked two-way communication and audience participation, now is the time to have a proper exchange of ideas and casual debates. Lastly, as it was a marketing presentation, it makes sense to end it with a definite CTA that conveys the exact action you want your audience to take. 

Want to read more related content? Check out our guide on the 4 main types of marketing segmentation ! 

Tim Ferguson is a writer and editor of Right Mix Marketing blog. He enjoys writing about SEO, content marketing, online reputation management, social media, AI and Big Data. When he is not writing and editing for Right Mix Marketing, he spends time on learning more about content marketing and getting better at it. You can follow him on Twitter at @RightMixMktg

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How to create an effective marketing presentation

Promoted Content  26 January 2023

Whether you need to present at a conference or pitch your business idea, an effective marketing presentation is a valuable tool. Hence, learning to formulate and create your own marketing presentation is a good skill to develop.

In this article, we will discuss the step-by-step process of making an effective marketing presentation. Plus, we will be giving tips on how to ensure that your presentation will never make your audience leave their seats.

A step-by-step process of creating an effective marketing presentation

Creating a marketing presentation helps you to prepare beforehand. By making one, you can have a visual aid while presenting your topic or ideas. Ultimately, an effective marketing presentation will help you achieve your personal and professional goals.

Here is a step-by-step process for creating a great marketing presentation:

Step 1: Determine your target audience

You can create marketing presentations for different purposes. And, each purpose has its own target audience. For example, if you will pitch a business idea, your audience can be your department head or managers.

Or, if you will attend a conference, your target audience can be students or experts in certain fields. Hence, the first step is knowing your target market.

What's important is you know the preferences of your audience. You know what catches their attention, and what makes them bored. With this, you can plan ahead what the general mood and objectives of your marketing presentation have to include.

A good strategy will be reviewing your client's website and looking for their press releases or any update on their products to know their vision and goals.

Step 2: Decide on the medium you will use for the marketing presentation

There are no limits on using a medium for a marketing presentation as long as you deliver your objectives crystal clear. You can utilize slides of PowerPoint presentations or Google Slides for digital marketing presentations.

Take note that if you are going to use a digital method, you can still bring physical aspects to your presentation. Say, a model of the product you are marketing.

You can also use traditional marketing presentation ideas like the use of paper when presenting.

Step 3: Obtain relevant and significant information

Before crafting your marketing presentation, make sure that you gather the most important points you need depending on your purpose. For example, if you are going to present a product, you can show trends in your target market and other additional information.

It is also important that your information is backed with research. Use some statistics relevant to your topic to show professionalism and significance.

Step 4: Have an overall plan for your marketing presentation

Now that you are aware of your target audience and you have the relevant information needed, you need to focus on outlining your presentation. This includes knowing how much time you have, how to keep your audience's attention in your favor, and the overall flow of your presentation.

This also includes ensuring that your materials are ready. Normally, marketing presentations include multiple slides moving, so make sure that they are coherent and in their proper sequence.

You can also keep in check if you will need some tools like a microphone or a laser pointer in presenting.

Step 5: Tell an engaging story

It would be more effective if you will tell an engaging story that can spark your audience's attention in your marketing presentation. Choose a story that is relatable to your target audience.

A personal narrative can do. You can input your own image of the story or have one slide dedicated to it.

This can improve your audience's focus on what you are presenting since they become more emotionally invested in your presentation. Make sure to deliver the story with the right emotions to make it more engaging.

Step 6: Practice makes perfect

Practicing your marketing presentation in a small group can help you become comfortable when the actual presentation happens.

Let them ask you questions about your presentation. You can also ask them questions about their key takeaways so you can be sure that you deliver your key points effectively.

You can start practicing your presentation by talking to yourself in a mirror, then gradually increasing the number of your audience by asking family members or peers.

Tips on creating great marketing presentations

There are multiple marketing presentation templates that you can find online. But, if you want to create your own, equipping yourself with these tips can help you create a powerful marketing presentation.

Tip #1: Catch your audience's attention with a powerful CTA in the first few slides of your marketing presentation

In the first three slides of your presentation, make sure that you have included powerful call-to-action statements (CTA). A CTA is used primarily to encourage the target market to make the next step the marketers want them to take. For example, signing up for the website or following social media accounts.

The first three slides of your marketing presentation are the key parts to include a CTA. It is believed that audiences who go through the first three pages will go through the whole marketing deck.

A CTA can be made through a rhetorical question, famous quotes, relevant statistics, and the like.

Tip #2: Follow a consistent brand positioning

Brand positioning refers to how you want your customer to perceive or remember your business. In doing marketing presentations, it is important that you stick to your brand. This includes the colors, font style, and other visual aspects of your brand.

A strong brand positioning goes a long way. For example, if someone asks you for a brand that has a yellow and red color on it, McDonald's will be the first brand to come to mind. If you want your audience to remember your brand, make sure to be consistent in your branding.

You can easily create your presentation content consistently by making color palettes in Canva, Powerpoint, or Photoshop.

Tip #3: Value proposition

What is the value of your marketing plan? What is its point? This is a question that you have to answer in making your marketing presentation. Finding a common problem and advertising your brand as a solution is a good value proposition strategy to make.

This will help you create a strong point of why they need to agree with you.

Tip #4: Choose your visuals wisely

Visually presenting your ideas is better than putting them in plain words. Also, people tend to recall better what they see than what they have listened to.

Hence, make sure to present your key message using visual elements. This can be in the form of flowcharts or high-quality images.

If you can't find a good visual element, you can break down a long paragraph by using bullet points of minimal ideas.

Make sure to also use minimalist graphic designs throughout the whole presentation. You don't want to overwhelm your audience with an enormous amount of information in just one slide. There are multiple PowerPoint templates that do this, so beware of them.

Tip #5: Utilize videos in your presentation

Another way to ensure that your audience is engaged in your marketing presentation, you can insert videos in your slides. This can make your presentation stand out among the vast majority of marketing presentations that rely on words and images only.

You can also use videos as a way to refresh their minds from the series of information you feed them, especially if you're in conference settings or remote setup.

Tip #6: Relate to your audience through storytelling

In today's world where there are a LOT of good marketers, a good skill advantage is a storytelling. Customers love to purchase a product that they can relate to. Make sure to tell an engaging story backed by research as well.

Choosing real-life examples and personal stories will also catch their attention better. A popular narrative format is called the dramatic arc. This is done by introducing a problem the audience frequently encounters, reaching its climax, then resolving it.

Tip #7: Send a copy of the marketing presentation beforehand

If you are going to present your presentation to your managers or bosses, it will be beneficial to send them a copy beforehand. Through this, you can know their insights into your data, or you can have a context of what to prepare during the actual meeting.

A marketing report includes data and analysis that might take too long to comprehend in just one reading. Hence, sending them the report beforehand helps them to consume the data better during your actual presentation.

If you'll be speaking at a conference, you can send them a blog post version of your presentation for them to read beforehand.

Tip #8: Keep your presentations short and sweet

It is always a good strategy to create each slide as short as possible while ensuring it still makes sense to your audience. A potential customer will not always have the luxury of time to go through a presentation that is too wordy and complicated.

You can create a short and sweet slide by focusing on one highlight only if you are going to present data using a graph. Any additional information that are not significant to the marketing presentation should be avoided to avoid audience confusion.

Tip #9: Avoid using low-quality graphics in digital marketing

Digital marketing is among the latest trends in businesses today. A marketing plan that can be visually accessed across different marketing channels or mobile phones is prioritized nowadays.

Hence, choose high-quality graphics only in creating your digital marketing presentation.

Because of this trend, many people are judging the quality of the brands through the quality of the graphics and how they are presented.

Tip #10: Include only relevant data

Most of the time, we want to put every data on hand in our marketing presentations to make a strong point. Yes, statistics and graphs can make your slides attractive, but always make sure that they are relevant to the objectives of your presentation.

In the same way, avoid including data that are obsolete. If you want to compare relevant data of the business, include those coming from the past three years.

Your audience would not normally care what your business has achieved in 2010, and would most likely focus on your achievement for the past year.

Tip #11: Include a touch of entertainment

You can make your marketing presentation more entertaining by creating memes. This can be in the form of an image or gif. Make sure that all the gifs are of good quality as they can be blurry sometimes.

Your audience will typically relate more to funny and entertaining memes. A source of entertainment can also be through inserting witty wordplay in your slide. However, make sure not to play the words that can cause your key message to get lost in transition. At the end of the day, delivering a crystal clear message is the goal.

Tip #12: Back up your presentation with concrete marketing analysis

If you will face senior management, make sure to include proper analysis in your presentation. This could include about the background of the product you're proposing, current market trends, and forecast figures to predict the product growth. Having these reliable data will make your presentation more professional and effective.

Tip #13: What is your selling point?

Make sure to include a catchy selling point for your brand. This will help you to position your brand better. For example, when you think of the word "Just Do It," the first thing that comes to mind is Nike. Determine your selling point and capitalize on it. It could make a really huge difference in your presentation and how your audience will perceive it.

How can Simpleslides marketing presentation template help you?

Are you tired of ending up in a not-so-good marketing presentation template? Simpleslides offer you a presentation template that has it all. From reaching your market to infusing a good branding strategy, you can ensure that each slide will drive your point home. You can easily create more slides at your own pace using the presentation template provided by Simpleslides. You can finally impress your audience and drive favorable results for you.

If you want to create your next marketing plan to be a success or engage your audience in every slide across multiple marketing channels, Simpleslides will definitely help. Visit Simpleslides now.

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Fab Brands is a Portland-based branding and marketing agency with more than 25 years of experience creating brand identities and comprehensive marketing campaigns. Since 2009, it has been addressing the digital marketing needs of clients seeking business growth. It offers brand identity development services, including logo and print design, interior brand integration consulting, business naming, and social media management. It also performs web design and development and animated banner advertisement creation. Founder Beth Erlendson has been in the industry for over 25 years.

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Our leadership team.

Linn A. Crader President

Linn Crader has owned and operated M&A firms since 1981 after serving as Vice President for Finn & West Inc. a merger and acquisition firm. Mr. Crader has more than 36 years experience in the merger and acquisition industry. His extensive background includes hundreds of successful business transactions. Mr. Crader pioneered business valuation in the middle market and is well known for his thorough approach to deal structure. His depth of understanding and experience in business provides Business Transition Services, Inc. with a solid foundation. The middle market M & A team approach Mr. Crader developed is regarded by the industry as the cutting edge of professional representation.

Mr. Crader is nationally recognized as an advocate for the advancement and development of ethics and professionalism in the merger and acquisition field. His activities include teaching professional continuing education courses in subjects relating to merger and acquisition deal structure in the middle market. Mr. Crader is highly regarded for his efforts in incorporating estate planning, wealth empowered family banks and tax saving strategies in deal structure. He is a popular guest speaker at many national, professional development seminars and for a number of local business groups.

Mr. Crader served as Vice President of Finance for the Institute of Certified Business Counselors and is a member of the International Business Brokers Association and the M & A Source. He has held a number of leadership positions in many fraternal and professional organizations and sits on the board of several corporations and investment groups.

Linn A. Crader

William D. Beard M&A Advisor

Bill Beard has been successfully assisting corporate owners grow and sell their companies and realize their goals since 1997. Bill most recently lead the marketing and negotiation efforts for BNI Global LLC, an international B2B referral franchisor, working on a daily basis with the owner, Dr. Ivan Misner from inception to closing. Bill has expe...

William D. Beard

Bill Beard has been successfully assisting corporate owners grow and sell their companies and realize their goals since 1997. Bill most recently lead the marketing and negotiation efforts for BNI Global LLC, an international B2B referral franchisor, working on a daily basis with the owner, Dr. Ivan Misner from inception to closing. Bill has experience in numerous industries including healthcare, B2B services, food, manufacturing, and distribution. Bill headed advisory efforts for MSI Consulting, Cohesion Marketing, Watermill Foods, Pacific Health Benefits, among others.

Mr. Beard has also participated in capital raises for private companies, valuations and due diligence analysis.

Bill received a B.A. in Political Science from Virginia Tech and a Juris Doctorate from the University of Puget Sound. He is a past member of the Bar Associations in Washington, D.C., Texas, and the state of Washington.

Paulette A. Spencer Transaction Analyst

Paulette Spencer has over 24 years of experience in corporate finance and public accounting. Her background includes providing audit and income tax services for emerging and established businesses, ranging from development stage to Fortune 500 clients. She has researched business opportunities, drafted and implemented business plans, working wit...

Paulette A. Spencer

Paulette Spencer has over 24 years of experience in corporate finance and public accounting. Her background includes providing audit and income tax services for emerging and established businesses, ranging from development stage to Fortune 500 clients. She has researched business opportunities, drafted and implemented business plans, working with venture capitalists and under Securities and Exchange Commission Regulations.

Ms. Spencer has worked with Mr. Crader since 1996 as a Transaction Analyst. Prior to joining the firm, Paulette was with the Big Six Public Accounting firm of Price Waterhouse with assignments in San Francisco, Boston and Portland. She also served as the Corporate Financial Officer for a start-up business, which later successfully held an Initial Public Offering as Petsmart.

Ms. Spencer received a B.S. from the University of California at Berkeley, an M.B.A. in Finance from the University of San Francisco, a M.S. in Financial Planning and Taxation from Golden Gate University and holds a Certified Financial Planner Designation from the College for Financial Planning. She is a Certified Public Accountant and a Chartered Global Management Accountant and a member of the Oregon Society of Certified Public Accountants and the American Institute of Certified Public Accountants. She also has taught continuing education courses for corporations, professional organizations and at various universities including Harvard and is active in a number of professional and licensing organizations.”

William R. Hill Financial Analyst

William r. hill.

William Hill began working with Linn Crader in 1990 as a Financial Analyst. His experience at BTSI spans integrated financial forecasting, business valuation, and software development.

William’s current focus includes managing corporate development and oversight of client financial analysis and presentation.

• Corporate Development entails gathering and recording market acquisition information in the BTSI database and subsequently matching suitable buyers with the objectives of our clients. External databases are also queried in the search for market information that will be of benefit. The objective of this research is locating the most suitable buyers who are willing to pay a premium.
• Financial analysis and presentation relies on insight and experience to create financial presentations that are clear and understandable. This clarity of presentation is a hallmark of the BTSI product. Our goal is to effectively convey an understanding of the business to prospective buyers. Experience proves that BTSI clients benefit from buyers having a high level of confidence in the information provided.

Mr. Hill’s business acuity is honed by experience in defense contracting, metal fabrication, agricultural processing, non-profit management, and workforce development.

William’s formal education includes a Bachelor of Science in Business Administration with a major in Finance and minors in Accounting and Computer Science.

Leona Simmons Corporate Development

Leona Simmons has more than two decades of experience in sales and account management for high-tech, engineering, construction, and other industries. Leona has demonstrated capabilities in managing projects, increasing client satisfaction, analyzing and resolving problems, negotiating win-win contracts, and improving procedures and processes. ...

Leona Simmons

Leona Simmons has more than two decades of experience in sales and account management for high-tech, engineering, construction, and other industries. Leona has demonstrated capabilities in managing projects, increasing client satisfaction, analyzing and resolving problems, negotiating win-win contracts, and improving procedures and processes.

Leona joined BTSI as part of the business development team. Previous experience included working for Modus Media International in Utah as the New Business Project Manager. Clients included high-tech companies such as Microsoft, Sun Microsystems, and Compaq/HP, as well as smaller high-tech companies. Leona helped clients define and identify required services, worked with in-house departments to coordinate services, responded to RFQs, and managed implementation of new projects.

Ms. Simmons graduated from Brigham Young University and holds a B.S. in Business Management with an emphasis in Organizational Behavior. Prior to that, she held a license in Utah, specializing in hotel sales. Leona has received various awards and recognition throughout her career, such as Rookie Agent of the Year, Sales Agent of the Month, and Member of the Multi-Million Dollar Club.

Paul Meggison Corporate Development

Paul Meggison has worked in senior management for more than 35 years. As a regional sales and marketing manager, he successfully recruited, trained, and led a number of sales teams. As a business owner in the janitorial services and courier services industries, Paul successfully started, ran, and sold companies. He also provided business-cons...

Paul Meggison

Paul Meggison has worked in senior management for more than 35 years. As a regional sales and marketing manager, he successfully recruited, trained, and led a number of sales teams.

As a business owner in the janitorial services and courier services industries, Paul successfully started, ran, and sold companies. He also provided business-consulting services to his subcontractor clients, helping them grow their businesses, solve operational issues, and raise capital.

Paul’s experience in running and exiting his own companies positions him ideally to identify with business owners considering their own growth or exit strategies.

Paul received an honorary doctorate degree for teaching in the Los Angeles School System. He and his family live in Missouri.”

Carrie Blasko Controller

Ms. Blasko has worked as a Controller in the M&A industry since 1997. Her responsibilities at BTSI include managing the company's financial books and records. Additionally, as Network Administrator, she manages all computer information systems and maintains the Web site. Carrie brings financial expertise and organization, management skills, ...

Carrie Blasko

Ms. Blasko has worked as a Controller in the M&A industry since 1997. Her responsibilities at BTSI include managing the company’s financial books and records. Additionally, as Network Administrator, she manages all computer information systems and maintains the Web site. Carrie brings financial expertise and organization, management skills, and an in-depth knowledge of technology to the BTSI team.

Prior to joining BTSI, Ms. Blasko worked in the real estate industry, beginning with administrative duties and moving quickly to accounting and investment property management. She also worked in the telecommunications and accounting fields.

Call: 503-697-8312

Email: [email protected]

• Preferences

Portland, Oregon

Solid retail mix: downtown and shopping centers. An active and supportive business climate ... Home to Gresham City Hall and Civic Center ... – PowerPoint PPT presentation

• Portlands Central City Hub servesthe region
• Vibrant regional centers are tied tohub by renowned public transit system
• Opportunities for a range of livingand business options in a beautiful environment
• Creating true quality of life
• 27th largest metro area in the U.S.
• Over 1.9 million residents
• Major port for commerce and trade
• Excellent west coast location
• Exceptionalworkforcetalent due toquality of life
• Full range ofhousing choices
• In terms of commute options, We like what we see here. To put it plainly, Portland works. This city gets it.
• Liz Stutts, PresidentAssociation for Commuter Transportation
• Best availability of services, suppliers,vendors ? business and personal
• Solid retail mix downtown and shopping centers
• An active and supportive business climate
• 16 million sq ft of office space in373 block central business district
• 5,000 business-friendly hotel rooms
• More independent restaurantsper capita than any other U.S. city
• Best city in the U.S. ? econom-ically vibrant, placing a premiumon greenspace, culture, and anaccessible city center. ? Money Magazine
• Fareless Square, serving 220 city blocks in the CBD, plus 140 milesof bike lanes, river views, bridges parks
• A wide variety of space with character
• Vital downtown office clusters on west and east banks
• Strong transit connections serve to bridge the river
• Cascade Station PortlandInternational Center
• Brewery Blocks (5-block,historic, transit-oriented project)
• One Waterfront Place
• Eastbank Esplanade
• Ready-to-build headquarters sites on eastbank, with views of Downtown
• 12?26 per sq ftfor Class A Bleases in Portlandmetro area
• Lowest lease rateson the west coast
• Over 1 million productiveworkers
• 30 services, 15 manufac-turing, 25 trade
• Over 800 creative servicesfirms and 15,000 creative professionals
• Highly educated workforce
• Ranked 1 or 2 in SAT scoresfor past 10 years
• Biggest source ofeconomic growthis electronicsmanufacturing
• Almost 1,700high-technologyfirms employingover 66,000
• Intel, the states largest manufacturer, employs 15,000
• Urban centers connectedat transit crossroadslight rail, bus, regionalinterstate highways,bicycles walking trails
• Average commute time is 20.7 minutes
• Tri-Met serves over 600 sq. miles of the Portland areawith 200,000 riders each weekday
• Access to interstate highways (major N-S E-W highways), rail, port and international airport
• Distribution and logistics excellence
• Asian andEuropeancarriers(Lufthansa, China Cargo)
• J.D. Powers ranks Portland airport among top 10 in North America
• Comprehensive transportation complex
• Foreign Trade Zone
• Cultural district
• Pedestrian and bicycle friendly
• Recreational amenities nearby rivers, mountains, Oregon coast
• Hiking, rafting, year-round skiing
• A vibrant downtowncore, with thousands of middle and upper- income residents living downtown
• No. 1 city inNational HealthReport
• 15 minute drive to Oregons winecountry
• Portland metro area leads the nation in percent of women-owned firms
• Portland ranked among top logistics-friendly cities in America
• Oregon is ranked 11 nationally in the 2002 State New Economy Index
• Local cities and counties work together to solve your business challenges
• Strengths of universities OHSU/OGI, PSU
• Business networks strong business associations as your advocates
• Energy reliability zones in key locations
• Portland ranked 1 of the top most-wired citiesin the U.S Nielsen-NetRatings.com
• Intels 1 site worldwide for new patents
• Area is home to business giants Nike, Columbia Sportswear, Tektronix, Electro Scientific Industries
• Sunset Corridor west of Portland with well-rated schools, diverse housing, retail centers
• Strong mix of new economy, software cluster and professional service businesses
• Beaverton Round
• Only Class A office spacealong westside light rail
• Major mixed use projectin downtown Beaverton
• Offices, condominiums, shops, restaurants, health club
• Project bisected by light rail just 20 minutes west of downtown Portland
• Home to Xerox, Mentor Graphics, Precision Castparts Corp, In Focus
• Cluster of metal fabricators, machine distribution, computer hardware and software
• 1000 acres of developable land will soon be added to East Metro Urban Growth Boundary
• Will be linked by light rail to Portland
• Home to LSI Logic,Microchip Technologies
• Clusters of high tech/ semi, metal fabricators, robotics, food beverage processing
• Neighborhoods that emphasize higher densities, livability and mixed-use
• 130-acre urban district in the heart of Gresham
• Home to Gresham City Hall and Civic Center
• Linked by MAX light rail to Downtown Portland and Hillsboro to the west
• Anchored by Gresham Station
• QFC, Borders Books Music, Gap and GapKids,Ann Taylor Loft, Cost Plus, Starbucks, Red Robin and more national shops
• Home of business power houses Intel, Lattice Semiconductor, IDT, Triquint, FEI
• Fastest growing economic region in Oregon
• Linked by MAX rail to Portland and Gresham
• The image may be in timber, but the jobs arein electronics
• 1,700 high tech companies in metro area accounting for 36 percent of factory jobsthree times as many as the wood and paper industries combined.1
• Largest EmployersLegacy Meridian Park Hospital, UPS, GE Interlogix, Novellus Systems, JAE, Hunt Air
• Clusters of high tech (hardware software), metals
• Easy access to airport (25 miles) 12 miles from Portland
• Direct access to I-5, I-205 and Highway 99W
• Commuter RailConnection to west side Light Rail, station planned for Tualatin
• 25 Business Parks of various sizes product
• Mixed-Use DowntownOffice, Retail, Residential and Recreation Opportunities
• Home to several software companiesEpicore, Autodesk, Digimarc, Swiftview, Instantiations
• Labor force educated, committed, available
• Cost structure low land and power costs, less traffic congestion
• Business environment no taxes for sales, gross receipts, occupations and inventory
• Proximity San Francisco, San Jose, Seattle and Los Angeles within 1 ? 2 hr. flights
• Commitment public assistance to site facilities, finance and expedite process
• We are seeking.
• Headquarters or regional locations
• Software and technology
• Finance, Insurance, Real Estate (FIRE)
• Professional services creative, environmental consulting and sustainable industries
• The Portland region is focused on YOU
• Cities and counties form a regional team
• We show you what you want. where you want it
• Teams focus is on meeting your needs