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Cover Letters for an Internal Position or Promotion

Promotion Cover Letter Writing Tips and Examples

Alison Doyle is one of the nation’s foremost career experts.

cover letter for promotion to manager

What to Include in Your Cover Letter

Applying for a Transfer

More about getting promoted.

When you're being considered for an  internal position  or a promotion, you may need to  write a cover letter  to officially apply for the new position within your company.

What should you write in a cover letter for a job at a company where you already work? What's the best way to frame your credentials to secure a promotion?

A job promotion cover letter should clearly explain your interest in the job and delineate  how you are qualified for the position . The letter should also recap the experience you have had, your knowledge of your employer’s current mission and needs, and the progressive growth you have enjoyed within the company.

Don't presume that the hiring manager or department manager reviewing your qualifications will know your background just because you work for the company.

Sharing the specific details of your history with the organization will help earn  your resume a closer look  and ensure that your qualifications get noticed.

This is especially true when applying for a position at a large company. Also be prepared to discuss these  qualifications during job interviews .

See below for a general cover letter for a job promotion, as well as an email cover letter written for a retail position.

Sample Cover Letter for an Internal Position or Promotion

This is a cover letter example for an internal position. Download the internal position cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Lewis Applicant 123 Main Street Anytown, CA 12345 555-555-5555 lewis.applicant@email.com

August 4, 2021

Julia Lee Director, Communications ACME Retail 123 Business Rd. Business City, NY 54321

Dear Ms. Lee,

I would like to formally apply for the Assistant Communications Manager position in the Corporate Communications Department. As you are aware, I have had extensive experience with Acme Retail starting when I participated in your summer editorial intern program while I was still in college.

Since then I have been advanced through progressively more responsible positions in both the Human Resources and Marketing Departments. During my tenure, I have developed exceptional writing and editing skills and have designed and implemented highly successful communications strategies at the departmental level.

I have also demonstrated my ability to work with leaders across business units and multiple lines of business, consistently earning exemplary scores on my annual performance evaluations by my supervisors.

In addition, I have been responsible for benefits communications and employee relations, as well as liaising with the company's clients and vendors to ensure that all projects are completed by established milestones.

These are just a few examples of my accomplishments and contributions to our company. I hope that you will find that this brief view, in combination with the attached resume, describes a dedicated employee of Acme Retail with the experience and skills to meet or exceed the requirements of the position of Assistant Communications Manager.

I appreciate your consideration and look forward to discussing this opportunity for promotion with you at your convenience. Please let me know if there is any other information I can provide that will support my candidacy for this promotion.

Best regards,

Signature (hard copy letter)

Lewis Applicant

Email Job Promotion Cover Letter

Here's an example of a letter or email message used to apply for a job promotion to a management position at a retail store:

Subject:  Application for Manager - Shoe Department

Dear Janice,

It was with great interest that I read that Human Resources is seeking applications for a new Manager in the Shoe Department. Please accept my resume for review and consideration for this role.

I have been with Casey's for a total of four years, two in my current position of Assistant Manager in the Children's Department, and two as a Sales Associate in the Junior Department. Before coming to Casy's, I worked for Mears as a Sales Associate in the Shoe Department as well as in the Men's Department.

With my experience in varied departments, I feel that I would be an asset as a Manager here at Casy's. In my capacity as an Assistant Manager, I successfully took on many of the managerial duties in the Children's Department last year when Suzy Smith was out on maternity leave, and I would welcome the opportunity to bring that same stability, energy, and dedication to the Shoe Department within the vacancy created by Amy Jenner's sudden departure.

I appreciate your consideration for this position. It has been a real pleasure to come to work every day since you hired me, and I thus look forward to continuing to grow in my career at Casy's.

Caroline Xao Assistant Manager, Shoes caroline.xo@caseys.com 555-555-1212

If you're seeking a transfer instead of a promotion, here's a transfer request letter example , a letter to use when you're relocating , and tips for requesting a transfer to a new job with your current employer.

When you're working on getting a promotion, it may take some effort to get noticed by management. There are ways you can enhance your promotability and lay a strong groundwork for a successful move up the career ladder.

Take the time to ensure you're in a perfect position to make the best impression at work and to  get that promotion you're seeking .

Key Takeaways

PROVIDE DETAILS: Remind your employer of your history with their company, of your contributions to their success, and of your dedication to their corporate mission and goals.

BE GRATEFUL: Express your appreciation for the opportunities the employer has given you to grow within your current job with them. This will also serve as a reminder to them that you have taken good advantage of the training and increased responsibilities they have offered you.

ENHANCE YOUR PROMOTABILITY: From the moment you accept an entry-level position with an employer you respect, look for opportunities to gain the skills that will position you to assume promotions to roles of greater responsibility in the future. 

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How To Write A Cover Letter For An Internal Position Or Promotion (with Examples)

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Summary. When writing a cover letter for an internal position or promotion you should have an explanation of how you are qualified for the position. Make sure to highlight your notable achievements and your hard and soft skills that are relevant to the position. You should also express gratitude to your employer for your previous experience and opportunities with the company. Once you’ve been at a job for a year or two, it’s natural to want to apply for another position within the same company. This can be an opportunity to learn new skills, get a promotion , or simply do something you’d enjoy more. When you find a position you’re interested in, you’ll likely still need to apply just like everyone else, which means you shouldn’t neglect your cover letter. In this article, you’ll find tips on how to write a cover letter for an internal position or promotion and an example letter you can use as a reference for your own. Key Takeaways Put just as much effort into this cover letter as you would when applying to an external position — don’t assume you’ll automatically get any favor just because you already work at the company. Be specific about why you’d be a great fit for this role and how you’d help the company by working in that new capacity. Your cover letter should only be one page long, so include only the necessary details. In This Article    Skip to section How to Write a Cover Letter for an Internal Position or Promotion Cover Letter Example for an Internal Position or Promotion Tips for Writing a Promotion or Internal Cover Letter How an Internal Cover Letter Differs From a Standard Cover Letter Cover Letter for Internal Position FAQ References Sign Up For More Advice and Jobs Show More How to Write a Cover Letter for an Internal Position or Promotion

In order to craft a stand-out cover letter that will stand out among the pile of other applications, it will be crucial to understand the specific elements that should be included. Those include (in order of appearance):

Date of submission

Employer/hiring manager/ recruiter name (whoever will be reading the cover letter) and professional information.

Information regarding the specific role and department that you’re applying for.

Detailed (but brief) explanation of your current role, previous experience, and notable achievements at your employer’s company. Be sure to highlight both “hard skills” (technical skills) as well as “soft skills” (interpersonal communication skills).

Explanation of how you’re uniquely well-suited to the demands and requirements of the role you’re applying to (given your previous experience with the company).

Expression of gratitude to your employer for your previous experience with the company up to this point, and for the opportunity to be considered for the role you’re now applying for.

Information regarding how the recipient – i.e, the hiring manager or your employer – can get in touch with a trusted referral (be sure to confirm with that referral beforehand that he or she is willing to have their information included in your cover letter).

Your name (and signature if you’ll be handing in a physical copy of the cover letter).

Okay – now that we have a basic idea of the specific components that should be included in your cover letter, let’s now walk through a quick example of what a completed cover letter for an internal position ought to look like.

How to write a cover letter

Cover Letter Example for an Internal Position or Promotion

Keeping in mind all of the themes that we’ve already outlined above, here’s a cover letter sample for an internal position or promotion:

August 21, 2020 Marissa Swarts Human Resources Manager Swarts & Sons Enterprises [email protected] Dear Mrs. Swarts, I’m excited to submit my candidacy for the role of Content Strategist in the company’s Marketing department. I began my employment with Swarts amp; Sons in August 2018 as an Assistant Copywriter. I have spent the last two years honing and broadening my abilities and learning a great deal from my managers within the department. I believe that the job requirements of the Content Strategist role that you’ve outlined on the company website match the skill set I have developed during my tenure with the company. I’ve contributed to a wide range of valuable projects for the company. Beginning in February of 2019, I spearheaded the new blog strategy which has become the primary format for blog post drafting and publishing across the entire Marketing department. Additionally, I helped launch a department-wide training program on basic SEO practices in May 2019. This program has boosted our company’s website traffic by as much as 25%. If you’re interested in learning more about my experience and accomplishments within the company, I encourage you to reach out to my supervisor , Edwin James ([email protected]). I have worked closely with Mr. James over the course of the last two years, and he would be glad to answer any questions that you might have about my suitability for the Content Strategist role. Thank you very much for your time and for the opportunity to be considered for this position. It’s been a great privilege working with Swarts amp; Sons, and I look forward to continuing to grow within the company. Sincerely, Andy Axelrod

Tips for Writing a Promotion or Internal Cover Letter

As you prepare to draft your cover letter for an internal position or promotion, make sure you keep the following tips in mind:

Don’t assume. Don’t expect that you’ll be chosen solely on the basis of the fact that you have experience within the company you’re applying to. If you’re keenly interested in a job opening, there’s a very good chance that a large number of other internal (as well as external) applicants are too. Make the effort to put your best foot forward with a polished application and cover letter.

Be truthfully self-promoting. By drafting and submitting a high-quality cover letter, you have a golden opportunity to communicate the specific reasons why you’re the ideal candidate for the role in a way that doesn’t sound braggy. Talk about your skills and accomplishments without stretching the truth but also without being self-deprecatingly modest.

Don’t take your cover letter lightly. In many cases, it (along with resumes ) will be a key factor in a hiring manager’s decision regarding which applicants are qualified to advance to the interview stage .

Stick to a classic, professional format. Adhering closely to a tried-and-true cover letter template (like the one we’ve outlined above) will help you to create a cover letter that will grab the eye of any hiring manager without making them work too hard to figure out how your letter is laid out.

Remember brevity is important. Hiring managers and HR employees tend to be very busy people, and it’s one of their job requirements to review dozens (and sometimes hundreds) of job requirements.

Don’t lie. You should never lie on your cover letter or resume, but this is especially important for a cover letter for an internal position or promotion.

Writing a cover letter could very well be the determining factor that propels you to the next phase of your career. By following the cover letter tips outlined above, you’ll have a much higher chance of being noticed and granted the professional opportunities that you’re after.

You’ve already proved your own capabilities to yourself throughout the course of your employment or your internship – your cover letter is your chance to prove it to your boss .

How an Internal Cover Letter Differs From a Standard Cover Letter

Now, it’s important to understand from the outset that the process of drafting a cover letter for an internal position or promotion will differ in some important respects from that of a cover letter that’s submitted by an external applicant.

In the case of a cover letter for an internal position or promotion, the hiring manager will very likely already be (at least somewhat) familiar with the applicant’s background and experience, which makes it very important for the applicant to record details as truthfully as possible.

In the latter case, an employer will be largely unfamiliar with the applicant’s professional profile, so there’s always the chance that the applicant might risk exaggerating (or fabricating) some of the information that’s included. This leads to an understandable wariness in the minds of many hiring managers when they’re reviewing the qualifications of an external candidate.

It’s also important to bear in mind that internal applicants have some significant advantages over external applicants in the review and hiring process. As an internal applicant, you’ll be able to:

Draw on specific contributions that you’ve already made to the company

Include references who are (ideally) trusted acquaintances of the hiring manager

Understand what the company values and use that to your advantage

These factors make it much more likely that your application will be favored – and ultimately selected – during the hiring process.

Cover Letter for Internal Position FAQ

Do you write a cover letter for an internal position?

Yes, you should write a cover letter when applying for an internal position. Writing a well-crafted cover letter helps distinguish you as a strong candidate for promotion among your competition and allows you to formally apply for the position.

How do I write a cover letter for a promotion?

When writing a cover letter for a promotion, be sure to explain your interest in the job and what your qualifications are for the position. Although your hiring manager may already know your accomplishments and experience, it’s a good idea to reiterate them all in one document to demonstrate your readiness for a new position.

Additionally, you should include your knowledge of the company’s mission, needs, and the growth you have experienced in your current position thus far.

Including these things reminds your employer that you have a history with the company, that you have directly contributed to its success, and that you are invested in its mission and goals.

Craft your cover letter for promotion exactly as you would a regular cover letter, but be sure to add the prior mentioned specifics to demonstrate the value of promoting an internal employee versus hiring an outside candidate.

The first paragraph should begin with a statement of interest regarding the position. Here you can summarize your career goals and any stand-out qualifications or accomplishments.

Your second paragraph should discuss your qualifications and experience in more detail by including figures and data when possible.

Your third paragraph should expand on your improvements in your current job since joining the company. Be sure to tie these to the open position at hand.

Your final paragraph should remind the hiring manager of your interest and include a next step in the hiring process. Don’t forget to express your gratitude before signing off with a formal closing.

How do you start a promotion cover letter?

Start your promotion cover letter by saying, “I would like to formally apply for the [job title] position in the [department].

When you send a cover letter internally, it’s assumed you have discussed the position at hand with your current or new hiring manager.

They may anticipate you applying, so it’s a great idea to articulate that this is simply your formal application when crafting your cover letter.

How long should your cover letter be for an internal position?

Your cover letter should only be one page for an internal position. You should only include the necessary details that that pertain to the position that you are applying to. Your cover letter should should be one page single-spaced.

Harvard University – Resumes and Cover Letters

Broad Institute – Cover Letter for a Job

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Kate is a graduate of Brigham Young University, where she completed a degree in Comparative Literature with a minor in Mathematics. She lives in the Pacific Northwest and enjoys hiking and reading.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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Writing a Cover Letter for Promotion – Tips & Samples

Writing a Cover Letter for Promotion – Tips & Samples

Presenting your skills and expertise with the help of a professional cover letter for promotion is a good way to catch the attention of the hiring manager. When called for an interview, do not shy away from speaking out your expectations. One good of progressing in your career is to get internal promotions, within the company. When applying for a promotion, remember to use a formal cover letter for an internal position. Here are the tips to write the perfect promotion cover letter .

Cover Letter for Promotion – Writing Tips

  • Mention you’re essential particulars, especially if you are in a big company. The things to mention include – your current department, the total number of years in the company, the total number of years in the current position, and your current job profile.
  • Mention specific reasons why you are the right person for the position. You need to sync your current job responsibilities with that of the vacant position. If it is for a promotion, you need to focus on the leadership skills; if it is for an internal transfer, you should emphasize the technical skills you have.
  • Mention clearly and concisely your career goals and connect them with the organizational goals.
  • Use a qualitative sample cover letter for promotion so that you are sure that you stick to the formally accepted norms of a promotion cover letter. Customize it to fill in your specific details.
  • It is crucial to highlight your achievements to prove your mettle. This is to impress the hiring manager and prove your suitability for the job.
  • Never forget to show your appreciation for what the opportunities that the organization has provided to you, for example, the training that you have attended on-the-job.
  • Remember your cover letter for promotion needs to be convincing, precise, and contain specific details. You could opt to tell them your story but do it in a way to nail it with finesse.
  • Finally, ensure that you put in the names of few trusted referrals from within the company. This makes the cover letter professional.

Promotion Cover Letter Example-1 (Text Format)

Date Name of the Hiring Manager Company Address

Dear Mr./Ms.

This is with reference to the position of Assistant Training Manager that has opened up recently in the Training Department. I would like to apply for the same.

It has been over five years that I have been associated with XYZ Company. I joined here as a Retail Store Assistant and am the Supervisor currently at the retail store located at ABC (address). In the past two years that I have worked as a Supervisor, I have gained the confidence and the knowledge to handle a team of 4 people. Alongside this, my consistent interaction with customers at the store has helped me know the company products better and learn the finer nuances of the customer relationship.

I have gone out of my way to help customers choose the right products, time, and again. I have always ensured, during my tenure at the store, to offer products that are completely aligned with customer needs and expectations. This is why I feel that I have the requisite knowledge about our product range to help develop similar skills in newer members joining our team.

I am extremely grateful to my senior managers and the HR department at XYZ Company for helping me grow in my professional life. Mr. PQR, my team leader has been kind enough to encourage me for this internal opening and has agreed to be my referral.

I look forward to your kind consideration for this upcoming position. Please find attached my resume. Request you to grant me time as per your convenience for a face-to-face meeting regarding the post.

Sincerely, Thelma Graeme

Promotion Cover Letter Sample



Promotion Cover Letter Example-2 (Text Format)

I have come to know about the internal position of a Sales Manager in the Sales Department through internal communication from HR. I would like to apply for the post as I feel that this is the kind of job that I have been preparing myself for and have demonstrated my ability during the last three years of my association with ABC Company.

I joined here as a Sales Coordinator three years back. I have been the first point-of-contact for our innumerable customers over the years handling their queries, resolving their issues and complaints with professional promptness. A year and a back, I was promoted as Sales Executive, thanks to my senior Ms. XYZ who had full faith in my skills and had seen how I had helped retain customers as a Sales coordinator.

As a Sales Executive, I was exposed to larger challenges and have been able to prove my mettle. I was able to achieve more than 100% of my target for this duration and have bought in new customers who are today some of our topmost loyal clients. I have attached my resume and specific details of customers/clients that I have developed in the past one-and-half year.

I am thankful to ABC Company for helping me firm my career growth path and plan. And, I am hoping that the organization will vest similar trust and faith in my skills again by promoting me to this new post in the Sales Department.

I look forward to your suggestion on the way forward and hope to meet you for a formal job interview for this opening soon.

Sincerely, Adam Steve

Promotion Cover Letter Sample 2



Prepare a professional cover letter by using a reliable cover letter template to present your credentials to the hiring manager in the most impressive manner. Get noticed by the company of your choice and improve your chances of getting the promotion by using the right and easy-to-use tools.

10 Ways to Avoid Common Cover Letter Mistakes

Cover Letter Closing Salutations

1). How can a cover letter for an internal application differ from one for an external application?

Internal applications need not contain any introduction other than touching upon your department and your current position. External applications should start with an introduction. Also, in the internal letter, you need to focus on your achievements in the specific organization, while the external one should include a brief about your overall work experience.

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How to Write a Cover Letter for an Internal Position

A cover letter can help give you a competitive edge as a candidate, even when you're applying for an internal position.

[Featured image] A person in a black shirt and brown sweater reads over the cover letter for an internal position that's hiring.

Whether you are vying for a promotion on your team or angling to move into an entirely different role within your company, writing a cover letter reminding internal stakeholders of your contributions can help secure the support you’ll need to transition into a new position.

What to include in your cover letter

Your internal cover letter will be structurally similar to a cover letter you’d write for any job application and should include an introduction, one or two paragraphs detailing your experience, and a conclusion.

However, you’ll have a few distinct advantages over any external applicants because you are already employed within the company. As a current employee, you have first-hand knowledge of the company culture, experience embodying the company values, and access to specific company goals and data that may not be public information. Additionally—and perhaps most crucially—you have direct contacts within your company who can speak to the quality of your work.

Let’s take a closer look at how you can infuse your cover letter with each of those advantages.


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Part 1: Introduction

Like a typical cover letter, you’ll want to open by formally greeting the hiring manager for the position and introducing yourself. However, your introduction should reflect your familiarity with the hiring manager. For example, if you’re writing to your current manager about a promotion, you wouldn’t need to introduce the position you already have.

Instead, use your introduction to position how you envision your journey within the company. Set yourself up to tell the story of your growth throughout your time with the company so far and into the future, and align your narrative with company culture and values.

Tip: Because you are already working within the company, you can likely find an opportunity to personally connect with the hiring manager for this position before you introduce yourself in your cover letter. Whether it’s your current manager or another team lead, preview your interest in this new role before submitting your cover letter. Request a meeting or an informational interview with the hiring manager to better understand their needs and further tailor your cover letter.

Part 2: Relevant experience

In the body of your letter, highlight how your efforts have directly impacted key company results. Recall the goals and metrics that your organization’s leaders have pointed to as measures of success throughout your time with the company, and connect those to your individual responsibilities and contributions.

There are three main points to include in the body of your letter:

Share your accomplishments as they relate to larger company goals, using data to support your claims as much as possible.

Demonstrate growth throughout your time with the company, pointing to role expansions or added responsibilities.

Express how you hope to help continue company progress in this new role, specifically establishing how you’ll use your skills to fulfill the department’s needs in service to greater company goals.

With these three points, you can establish the narrative of your growth from when you started at the company and into the future.

Part 3: Closing

As with any cover letter, conclude by restating your request for consideration and asking for the next steps you’re hoping to achieve.

If you haven’t been in direct contact with the person you’re submitting this letter to, you can also include an invitation to contact a reference within the company who can speak to the quality of your work, such as your direct manager. Alternatively, you can ask your reference to proactively reach out to the hiring manager on your behalf, letting them know to expect your application and that they support your application.

Cover letter for internal position example

To help you think about your internal cover letter, here is an example:

Dear Ms. Moore,

Thank you for talking with me about the open project manager position on your team. I’ve enjoyed watching your team’s collaborative approach from my viewpoint as an executive assistant this past year and am excited about the potential to merge my administrative experience with the forward-moving project management perspective here at Company A.

As the Executive Assistant to Mr. Curtis, Chief Marketing Officer, I’ve had the opportunity to support logistics on key launches such as our national commercial campaign for Product X. After zero missed deadlines, consistent and clear communication, and a successful launch, I was able to continue that momentum by coordinating with our social media team on Instagram and Facebook campaigns. The social media campaigns amplified our reach to a global market and resulted in a 20 percent increase in website traffic on days of the posts and a 50 percent increase in Product X sales.

I’ve so enjoyed working with various internal and external stakeholders throughout my time at Company A thus far and witnessing the impact of our organized collaborative approach. In fact, it has inspired me to earn a Professional Certificate in Project Management from Google.

I would love to continue my growth in the project management role on your team. Should you have any questions about my work, Mr. Curtis is willing to affirm my commitment to the company. Otherwise, I look forward to hearing about next steps from you in the process.

Orly Sanchez

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Just Cover Letters

Cover Letter for Manager Promotion

If you are applying for a promotion to manager, you will need to create a strong cover letter that outlines your qualifications and why you would be the best candidate for the position.

Make sure to focus on the reasons why you believe you would excel in this new role, and highlight how your experience and skills would help the company grow. Demonstrate enthusiasm for the opportunity and stress how much you would contribute to the organization.

Cover Letter for Manager Promotion

There are a few reasons why you should write a cover letter for manager promotion. First, it can help you stand out from the competition.

Second, it can show that you have taken the time to research the company and understand its needs. Finally, a well-written cover letter can help you win the promotion process.

Dear Sir or Madam,

I am writing to apply for the Manager Promotion position in your company. I have experience as a manager and I believe that I would be a valuable asset to your team.

My skills include leading teams and developing employees. I am dedicated to my work and always strive to meet deadlines. In addition, I have a strong understanding of the business and know how to optimize operations.

I believe that my skills would be an asset to your team and would be grateful if you could consider me for the position. Thank you for your time and consideration.

[Your Name]

If you are interested in a promotion to manager, there are a few key things you should include in your cover letter. First, highlight your qualifications for the position.

Next, explain why you would be a good fit for the role and how you can lead and motivate team members. Finally, highlight any accomplishments or initiatives you have spearheaded in the past that illustrate your managerial potential.

When writing a cover letter for a manager promotion, there are a few things to keep in mind. First, be sure to tailor the letter to the specific position you are applying for. This means specifying why you are the best candidate for the role, and highlighting your relevant experience and skills.

Second, make sure your cover letter is error-free and professional. This is your chance to make a good first impression, so take the time to proofread and edit your letter carefully.

Finally, don’t forget to express your enthusiasm for the position and your excitement about the opportunity to contribute to the company’s success. A positive attitude will go a long way in making a strong case for your promotion.

In conclusion, this cover letter for a manager promotion is effective and concise. The writer is clear in their objectives, and their research shows that they are competent in their position. This makes them a strong candidate for the promotion.

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It's often not enough to simply put in five years and expect a promotion to manager from a staff position in operations. Granted, knowing your employer's operational side of the business is worthwhile, and it's an integral part of the business model. But becoming a manager requires leadership skills in additional to your job knowledge. When you apply for a managerial role with your current employer, stress your skills and qualifications from a functional or technical perspective, as well as from a workforce-management stance.

Desired Position

The first paragraph of your cover letter for an internal transfer and promotion should contain the position you want, the job you currently have, how long you've been with the organization, your department and position in operations. Indicate that you're including your updated resume. If you were referred to the position by your supervisor or manager, always state that in your opening paragraph. Name recognition goes a long way in positioning you as the best candidate for the job. In addition, if there's a specific process for applying for internal positions, state that you've followed the exact steps for consideration.

I'm applying for the open position of Operations Manager. My supervisor, Ms. Jocelyn Smith, believes I have the job knowledge and the leadership skills to succeed as manager. "

Tout Your Qualifications

You're already in-house and familiar with the company processes, so your qualifications set you apart from external candidates for the managerial role. In addition, if you have established yourself as one of the organization's top performers, also mention that in the second paragraph of your cover letter as part of your qualifications. Two aspects of your qualifications you should focus on in this section of your letter are functional expertise that you've gained from the operational side of the business and your leadership skills that equip you with the knowledge and capabilities that managers must have to be successful.

In my five years with the company, I've been named Top Performer three times and was in the running another time. Along with my day-to-day job responsibilities, I took on new duties as needed in order to learn more about the company. In this way, I learned to.....I also led my team on many projects, such as....and learned to delegate responsibility, critique work, diffuse problems in advance and mediate issues that arose.

Professional Traits

Some of your qualifications, such as leadership and interpersonal skills, analytical and critical-thinking skills, conflict resolution and strong communication skills, will dovetail your professional traits and core competencies. These are fundamental to your performance as a potential manager; state them clearly in the third paragraph of your letter and during your interview.

Having been with the company for five years, I'm familiar with the workplace culture and interdepartmental relationships. My critical thinking and communication skills will be a plus to me as a manager.

Avoid direct comparisons to or judgment about external candidates -- the HR department and hiring manager want to know what you bring to the position, not what external candidates don't.

Concluding the Letter

The conclusion of your cover letter is simple. Restate your interest in the job and convey enthusiasm about moving into management with a company to which you've devoted your career. One or two "feel-good" sentences about how much you admire the company philosophy, mission and business principles will demonstrate that your values align with the organization's. Indicate when you're available for an interview, and if your schedule isn't during normal business hours, describe your working hours. Provide your telephone extension and email address. Close your final paragraph by expressing appreciation for the reader's time and your interest in moving forward in the selection process.

Thank you for taking the time to review my credentials for the job as Operations Manager. I look forward to talking with you in person about my qualifications and ideas for the job.

Ruth Mayhew has been writing since the mid-1980s, and she has been an HR subject matter expert since 1995. Her work appears in "The Multi-Generational Workforce in the Health Care Industry," and she has been cited in numerous publications, including journals and textbooks that focus on human resources management practices. She holds a Master of Arts in sociology from the University of Missouri-Kansas City. Ruth resides in the nation's capital, Washington, D.C.

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How To Create A Cover Letter For An Internal Position

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Cover Letter for Internal Position Template

Setting the tone, connect your experiences and skills.

You've worked hard, put your time in, but now you're looking for something more.

Your dedication and patience have paid off because now you found a new position that you know that you're qualified for.

And best of all: It's inside the company that you're working at.

After seeing how hard you work, your manager may have tapped you on the shoulder for a promotion. Your leadership skills make you the ideal candidate for a management position, and now you need your cover letter to reflect that.

Or maybe you have the drive and ambition to go further than the current position that you're in. You've seen a job opening in another department at your company, and you want to throw your hat in for the position.

Whether you're being promoted or looking for a job that better suits you, your cover letter needs to show that you will excel in the new position that you're applying for.

You have a major leg up on the rest of the competition because you already know the people, vision, and values of the company that you're applying for.

You have your foot in the door, and now all you need to do is pry it open a little more and step in.

We can help you with that.

In this article, you'll learn:

While I've got you here, if you're looking to create a cover letter which will wow any hiring manager, Enhancv has over 500 examples of professional cover letters to gain information from.

Upload & Check Your Resume

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

Dwayne J. Nicole

Marketing Analyst


[email protected]


Chicago, April 18, 2022

Bryanna Bartlett

Senior Marketing Director

Northern Electric, Inc.

450 Pullman Road

Chicago, Illinois

Dear Mrs. Bartlett,

As a loyal employee of Northern Electric, I am excited to be interviewing for the position of Marketing Manager in the North-east region. I have worked under Shawn Tuttle for the last few years as a marketing analyst. Shawn has mentored me in the role of customer relationship management for the last three years, and I have grown leaps and bounds in my understanding of how to properly market and sell the products of Northern Electric. I am truly grateful that Shawn has recommended me for this promotion, and I also feel confident that I can excel in this role and help to provide future growth to the company.

I have been with the company for over 10 years, starting out on the sales team. I pride myself on my ability to learn quickly, and I have developed excellent communication skills, with both customers and team members. As well, I create a great rapport with the customers with whom I spoke, making sure that their needs were covered, which can be easily seen in my customer satisfaction which is 97%.

In the last three years working under Shawn, I've gained experience overseeing sales teams, and as a result of my work I have seen my sales team produce a 5% increase in profits this quarter. In fact, under my leadership, we saw sales of our new line of PLC computers grow by almost 10%. Throughout this time, one of the things that differentiated me from other marketing analyst team leaders was that I promoted a holistic view of customer relationships, utilizing Customer Relationship Management software. I gained a special understanding of how to turn inbound leads into clients, all the while prioritizing the needs of the clients.

I've read the job description for the marketing manager of the North-eastern region, and I believe I will excel in the position because I have already performed many of the requirements found within. I have filled leadership positions, and I excelled because I chose a servant leadership model, one in which I chose to lead from the front and take into consideration the needs of other team members.

Thank you for your time and consideration in reviewing my application. My supervisor will be happy to meet with you to shed light on any of the items that I mentioned in this cover letter. Please reach out to me if you need more information about my work experience and technical skills. I would be happy to help with anything that you need.

Dwayne Nicole

Writing a cover letter for an internal position is like reuniting with an old friend.

You are a known entity within your organization .

Good for you! That first step of networking is already out of the way!

It may be even better if you are applying for a new position within your organization which is overseen by your current manager.

And even if you don't have a relationship with your hiring manager, you will have made a name for yourself within the organization. They will know of you, even before you apply for the job.

But before you jump into writing your cover letter, the tone that you use for your letter is incredibly important. Check out the tips below to help craft a cover letter which hits the mark:

Keep The Tone Professional

One of the most important things to keep in mind when writing a cover letter is that it is a formal letter.

An article in the Atlantic states that a cover letter's main purpose, from when it was first introduced in the US in the 1930's, was "to paint a picture that might not easily emerge from the denser material that was, well, under cover."

What a cover letter does is show the hiring manager that you are the most capable, dependable person for the position.

If you want to show that you are the most capable person for the position, keep the tone fairly professional by using these methods:

Properly Format Your Cover Letter Header

By including a properly formatted cover letter header, you show you view this document as a formal, professional letter. Even if you are simply dropping the letter off in your manager's office, be sure to include information like:

  • Personal information: your name, your email address, phone number,
  • The date you are writing
  • The hiring managers information: their name, position in the company, and the address of your company.

If you'd like to see more examples of how to format your cover letter header, check out this article on Enhancv which provides examples and solutions to create a properly formatted cover letter header.

Keep The Body of The Letter Professional

Remember, a cover letter is a document that is addressed to a specific person, usually the hiring manager. Even if you know the hiring manager from your current position, try to keep informalities out of the writing.

Also, try to avoid negative comments about your current manager.

Use Your Cover Letter To Tell a Story

The dominant tone of your cover letter should be geared towards an exploration of your story , with an emphasis on what makes you exceptional, and the ideal candidate to fill this position.

It's hard to sell ourselves. Even those whose current role is in the sales and marketing field may have a difficult time with sharing about what makes us unique.

Many of us have been told from when we were little we shouldn't brag about ourselves.

But I'll tell you that when writing a cover letter, the most important thing you can do is share about your accomplishments, how you've grown as a leader and gained technical skills and abilities.

It's not bragging to explain where you excelled in your position.

Soft Skills Vs. Hard Skills

Soft skills.

Soft skills involve people skills, like communication, leadership, and any habits which make you work better in a team. When you are applying for a promotion, highlight the soft skills that you've gained through your current position, especially those that involve leadership.

Soft skills to promote in your cover letter include:

  • Your ability to collaborate within teams
  • Your public speaking ability
  • Your ability to problem solve
  • How you manage your time
  • Leadership skills
  • Your ability to adapt

Check out this article if you’d like find descriptive words to describe yourself:

The Best Words to Describe Yourself on a Resume

Hard Skills

Alternatively, hard skills are technical skills which you gain through years of experience working in your field, as well as skills that you've gained through school or other courses. If you're considering transferring to another department, highlight relevant technical skills which would make you the perfect fit for that department.

Although hard skills completely depend on the field within which you work, let's look at one example which can help you understand which hard skills to promote. If you are an IT security manager, some hard skills that you could promote include:

  • Your knowledge of cloud computing
  • How you visualize and create virtual images or maps
  • Your experience with IT Security management software
  • Your understanding of enterprise architecture management

Highlight Soft Skills For A Promotion

When you write a cover letter for a promotion, you should highlight your experience in a leadership role. Provide examples from your current job of when you've managed teams of colleagues.

Point to quantitative results that you've shown as a leader of a team. If you’ve seen a major sales profits increase while you were the team leader, mention that you were the one leading, encouraging, and facilitating the growth of your team members throughout the process.

Here are some examples which you can use for your cover letter:

  • If you were the team lead for a sales team and you saw sales increase in one quarter 6%, highlight those results in your cover letter.
  • If you introduced new software which allowed your team to better collaborate on projects, as well as introducing everyone to that software, mention the percentage of people that adopted the software into their regular, everyday work.

Promote Hard Skills for a Transfer

When you're moving laterally within a company, moving from one department to another, you should consider highlighting hard skills that you've learned in your current position, which are transferable to another department.

Transferring is typical within the IT industry, and many of the skills you gain in one position can be transferred to another department.

For example, if you were working in the IT field and you wanted to get to the cyber security field, there are a lot of skills that you may have gained along the way which could be promoted in a cover letter:

  • Mention any courses that you've taken throughout your time working in the IT field. Specifically, if you've learned specialized cyber security software, mention the software by name.
  • Highlight the role that you may have played in addressing the company's need for greater security of cloud computing programs.

Show Gratitude (It's Not About Me, Me, Me)

In your cover letter, try to give credit to where credit is due. If you're mentioning your current supervisor, highlight the ways in which they have played a major role in making you into the person you are today.

Every single person on this earth can owe their success to a select number of people in their life.

Show gratitude to those that have helped you.

Also, a cover letter is written to a specific person, and therefore, shows some gratitude to the person who is reading the cover letter. Thank the hiring manager for taking the time to read through your cover letter. Ask them if they need any more information from you.

If you're interested in learning more about how to end your cover letter, check out this article on how to end your cover letter .

  • Keep the tone of your cover letter professional by including a properly formatted cover letter header.
  • When transferring to a new position in your company, use hard technical skills that you've learned to prove your competency.
  • When writing a cover letter for promotion, highlight the soft skills that you've learned, like communication, collaboration, and problem-solving skills.
  • Show gratitude to your current manager as well as the hiring manager whose reading the document.

Creating a cover letter from scratch isn’t easy. We totally get it! So why not let us help you? At Enhancv, we have a custom Cover Letter Builder which you can use to create the perfect cover letter for an internal position.

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Cover letter for brand promotion manager, sample cover letter for brand promotion manager.

Sample Cover Letter for Brand Promotion Manager

Cover Letter for Promotion Manager Job

Mr. Stephe Jack HR Manager, Falcon’s Agency, Paris.


Through your advertisement in the Local Newspaper yesterday, I have come to know about the vacant position of Promotion Manager in your worthy organization. Sir, I am an experienced person and I do possess experience of two years in the same field. I worked as a Promotion Assistant for two years in renowned textile company of London. But I am interested to be with an organization of heavenly repute and use my skills there.

I decided to write this cover letter right away when I read your advertisement. It would be a huge opportunity for me if I join your company as a Promotion Manager.  I did a diploma of two years in Promotions and Marketing from British Institute, London.  I am Graduate in Business Marketing, London.

I own very creative writing skills along with that I do have great communication skills. Getting a chance would be sort of pleasure for me as I would be able to show my competent side in front of you. Sir, it would be my privilege to work with your team. Enclosure contains my resume and experience letters. I hope to hear good from your side.

Yours Sincerely,

James Leo. Contact: 00000000.

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Health promotion activity manager - ukraine - m/f.


ALIMA ETHOS: ALIMA’s purpose is to save lives and provide care for the most vulnerable populations, without any discrimination based on identity, religion or politics, through actions based on proximity, innovation, and the alliance of organizations and individuals. We act with humanity and impartiality in accordance with universal medical ethics . To gain access to patients, we undertake to act in a neutral and independent manner.

Our CHARTER defines the VALUES and PRINCIPLES of our action:

  • The patient First
  • Revolutionising humanitarian medicine
  • Responsibility and freedom
  • Improve the quality of our actions
  • Collective intelligence
  • Environmental responsibility

ALIMA promotes and defends the principles of fundamental human rights. ALIMA has a zero-tolerance approach towards people guilty of acts of gender-based and sexual violence as well as towards inaction in the face of alleged or proven acts of violence. The protection of those benefiting from and impacted by our intervention is our top priority in everything we do. Anyone collaborating with ALIMA agrees to:

  • Respect the charter, the code of conduct, the institutional policies including the policy of protection against abuse of power and sexist and sexual violence, the policy of prevention of corruption and fraud;
  • Report any violation of the policies, framework documents and procedures to a superior, a superior, a referent or a referent.


Since its inception in 2009, ALIMA has treated more than 10 million patients and is now operating in 13 countries in Africa. In 2020, we have developed 67 humanitarian medical response projects to meet the needs of populations affected by conflict, epidemics and extreme poverty. All of these projects support national health authorities through 357 health facilities (including 45 hospitals and 312 health centers). We work in partnership, particularly with local NGOs, whenever possible to ensure that our patients benefit from expertise wherever it is available, whether in their country or in the rest of the world. In addition, to improve the humanitarian response, we conduct operational and clinical research projects, particularly in the areas of malnutrition and viral hemorrhagic fevers. ALIMA also conducts operations in response to the Covid-19 pandemic in all our missions.

**THE ALIMA TEAM:**More than 2,000 people are currently working for ALIMA. The field teams, closest to the patients, receive their support from the coordination teams generally based in the capitals of the countries of intervention. These receive support from the 4 desk teams and the emergency and opening service team based at the operational headquarters in Dakar, Senegal. The Paris and New York teams are actively working on fundraising as well as representing ALIMA. The rest of the ALIMA Galaxy includes individuals and partner teams who work on behalf of other organizations such as medical NGOs BEFEN, Alerte Santé, SOS Médecins, KEOOGO, AMCP-SP, research organizations PAC-CI, Inserm , the Universities of Bordeaux or Copenhagen, the NGO Solidarités International and many others.

THE WORK WE DO: Primary and Secondary Health Care, with a main focus on children and women - including treatment and prevention of Acute Malnutrition, Maternal Health, Pediatric Care, Mental Health, response to Epidemics (Ebola, Cholera, Measles, Dengue, Lassa Fever), Surgery, Displaced Populations, and Gender-Based Violence, Covid-19

COUNTRIES WHERE WE WORK: Mali, Burkina Faso, Central African Republic, Nigeria, Niger, Chad, Democratic Republic of Congo, Cameroon, Guinea, South Sudan, Mauritania, Senegal, Sudan, Ethiopia and Ukraine.


In Ukraine, ALIMA’s intervention is focused on the South of the country, to provide emergency primary health care and support to hospitals in the war zone of Mykolaiv Oblast and around. The main objective is to reduce the mortality and suffering among the population affected by the war in this area, through 4 axes:

  • Reducing mortality and morbidity among the impacted population;
  • Providing free access to primary health care and selected medical specialties;
  • Providing free access to sexual and reproductive health care and mental health care;
  • Ensuring continuity of secondary/tertiary health care and mass casualty plan preparation;

Mission Location : Mykolaiv Oblast & Kherson


He/she reports to the Project Coordinator (line manager) and the MHPSS Coordinator in close connection with MTL and MedCo (functional manager)

He/she manages the community health workers supervisor

He/she collaborates with all other members of the mission


Level 3: As part of his/her duties, the incumbent will visit programs and come into contact with children and/or vulnerable adults. Therefore, a criminal record check or a certificate of good character will be required. In situations where a criminal record check or character reference is not possible, a declaration of honour will be requested.

General activity :

Assess, define, implement and supervise all the Health Promotion activities in the project area, by assessing knowledge of the target group on a health risk, promoting ALIMA services, including mental health services, increasing knowledge of the target population around their health, support of preventive activities and collaboration to improve the services, and managing the staff involved in the activity according to ALIMA protocols and values

  • Analysis of the context (local culture, traditions, habits, health perception) to adapt health activities and support the social mapping (villages, populations, actors) ;
  • Define and update the HP strategy and related activities through projects and budget plan (objectives, target population, campaigns, messages, activities, specific actions, etc.)
  • Identify indicators in order to monitor HP activities results, achievement and use the concrete tools to measure and follow up those activities;
  • Supervise the HP team and their activities, in and outside health facilities, reporting difficulties and progress as well as adapting format and content when necessary ;
  • Assess, develop and adapt HP materials according to the needs of the project. Ensure content and format have been pre-tested with target groups in order to ensure the adequacy, relevance, full understanding of the messages ;
  • Identify and liaise with other relevant actors (national and International NGO’s , authorities) also involved in prevention activities, analyzing interventions and building cooperative relationships and advocacy, in order to enhance the influence of the campaigns and messages and to improve awareness among the targeted population;
  • Plan and supervise the HR associated processes (recruitment, training, evaluation, development and internal communication) of the HP staff of the project. This will be done in close coordination with the HR department, the administration manager and project coordinator and according to ALIMA vision, values and procedures;
  • Ensure regular collaboration and coordination with the ALIMA medical team, to guarantee that the HP is part of medical activities and contribute to the medical objectives of the project.



  • Essential, university degree in social sciences, social communication, health promotion or related studies.
  • Experience in qualitative research is a plus
  • Essential, working experience of in related jobs (health promotion, project coordination, social research),
  • Computer literacy

Qualities of the candidate

  • Professional rigor
  • Competences : People Management, commitment, flexibility, results, teamwork.
  • Diplomatic and interpersonal skills to be fully integrated into the coordination mechanism.
  • Calm, excellent stress management and composure
  • Very good communication and listening skills
  • Ability to adapt
  • Excellent ability to understand and follow medical procedures
  • English speaking, reading and writing is mandatory
  • Ukrainian is an asset

Contract Term : CDD under French law of 3 months

Salary: depending on experience + Perdiem

Position to be filled : As Soon as Possible

ALIMA pays for:

  • Travel costs between the expatriate’s country of origin and the mission location
  • accommodation costs
  • Medical cover from the first day of the contract to a month after the date of departure from the mission country for the employee and his/her family
  • Evacuation of the employee.

How to apply

To apply, please send us your CV and your cover letter to our job page.

Lien pour postuler : https://hr.alima.ngo/jobs/detail/10217?utm_campaign=Campagne+d%27offres+&utm_medium=Website&utm_source=webrelief

Applications are processed in the order of arrival.

ALIMA reserves the right to close the offer before the term initially indicated if an application is accepted. Only complete applications (CV in PDF format + Letter of Motivation) will be considered.

Female candidates are strongly encouraged to apply.

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  13. Cover Letter for Internal Position or Promotion

    Cover letter for promotion example. ... Springr needs a manager with hands-on paid media and social media experience who can stoke up consumer interest and excitement about our upcoming product launches. During my tenure, I oversaw the implementation of 4 product launch campaigns, increasing social reach and engagement by an average of 60%. ...

  14. Cover Letter for Internal Position or Promotion: Examples

    Two cover letter examples: a sample cover letter for internal position, and a cover letter for promotion. How to not trip up on the basics: the cover letter format. A quick and ready template to start from in minutes. Save hours of work and get a cover letter like this. Pick a template, fill it in. Quick and easy.

  15. Cover Letter for Internal Promotion From Operations to Managerial

    Desired Position. The first paragraph of your cover letter for an internal transfer and promotion should contain the position you want, the job you currently have, how long you've been with the organization, your department and position in operations. Indicate that you're including your updated resume. If you were referred to the position by ...

  16. How To Create A Cover Letter For An Internal Position

    Dear Mrs. Bartlett, As a loyal employee of Northern Electric, I am excited to be interviewing for the position of Marketing Manager in the North-east region. I have worked under Shawn Tuttle for the last few years as a marketing analyst.

  17. How To Write an Internal Position Cover Letter (With Examples)

    To write an internal position cover letter, follow these steps: 1. Explain the purpose of your cover letter. After you've addressed the recipient of your cover letter, state the position or promotion that you're applying for within the first line or two. You don't need to introduce yourself by name unless the recipient doesn't know you.

  18. Cover Letter for Promotion Manager

    Mr. John Green Hiring Manager, Falcon's Agency, London. Subject: Job Application for Brand Promotion Manager Dear Mr. John, I want to apply in organization as a Promotions Manager as I come to know about vacancy through some reliable sources. My qualification and experiences are up to date.

  19. employee keeps pushing for a promotion we've already ...

    Re: Letter 3 - Definitely do not give in. I'm all for working with people and finding a way to make things work to everyone's benefit, but wouldn't approve a direct violation of the rules. You're being told that someone is planning to use sick time. Knowing that, you're going to have to schedule someone else to cover those hours.

  20. Health Promotion Activity Manager

    Health Promotion Activity Manager - Ukraine - M/F Organization. ALIMA; Posted 9 Jun 2023 Closing date 29 Jun 2023. ... To apply, please send us your CV and your cover letter to our job page.