How To Write A Letter Of Introduction For Job Seekers (Samples Included)

Jeff Gillis 0 Comments

letter of introduction

By Jeff Gillis

Updated 6/14/2022.

For many job seekers, nothing’s more frustrating than the words, “It’s not what you know, it’s who you know.”

What if you don’t know anyone? Perhaps you’ve moved to a new city, switched industries, or simply didn’t recognize the importance of networking until recently. How can talented individuals in this situation play catch-up and get their careers started?

It isn’t impossible, and you don’t have to be obnoxious to get in front of the right people. In fact, there’s an entire method for introducing yourself to people you’ve never met but would like to know. It’s called sending a Letter of Introduction.

What Exactly Is a Letter of Introduction?

So, what is a letter of introduction? A letter of introduction is, according to Military One Source , correspondence that “notifies an employer of your qualifications and interest to be considered for potential future positions.”

However, it can also be more. For example, you could send a letter of introduction to a potential new network contact, allowing you to expand your circle.

Essentially, the letter of introduction is a way to reach out to someone asking to make their acquaintance and, if they’re willing, find out about job opportunities or forge new connections in your desired industry. It’s a polite way to get your name in front of important people without infringing on their time or accosting them in a coffee shop.

It’s also important to understand what an introduction letter is not. It isn’t your resume , it’s not a cover letter , and it’s not a short story detailing your early life, dreams, and ambitions. You don’t send one in response to a current job posting.

Instead, it’s a brief, clear, and concise explanation of who you are as a professional and why you are writing. This reason could be that you’re looking for a job, or you’re hoping to chat with them to gain some insight into the industry you wish to enter.

Types of Introduction Letters

An introduction letter can be used to introduce yourself to someone new or to introduce a friend or colleague to someone you know. Introduction letters are either formal or informal. Typically speaking, an informal introduction letter is used in the second case where Person A is introducing Person B to Person C.

How to Write the Different Kinds of Letters of Introduction

Writing an informal introduction letter to introduce someone to a third party is rather simple. Since you know the person you’re introducing them to, you can rely on your own judgment when choosing your wording. For this article, we’ll focus on a relatively formal letter, even if it’s to a colleague. Such a letter should include the following features:

  • An explanation of why you’re writing
  • A brief description of who you’re introducing them to, relevant details like their job, and how you personally know them
  • A few lines on what that person needs (i.e., advice on entering the tech world with a finance background) and why you thought your colleague would be a useful resource
  • The job seeker’s contact information, ideally both their telephone number and email address

Today, most people send letters of introduction via email. Be mindful of how you send that email. For instance, there’s a difference between sending a letter of introduction and a referral letter.

Let’s say your friend needs a freelance copywriter. You worked with a great copywriter previously, and you tell your friend you’ll send their details.

In this case, you’re mainly sending a referral, as you’re connecting a professional connection to a friend with a specific need. While this is an amazing thing to do – as 72 percent of interviews are referrals – it isn’t the same as a letter of introduction.

Now, let’s change the circumstances a bit. In this scenario, let’s pretend your friend owns a copywriting agency.

Your professional connection is looking for a full-time gig and asks you to introduce them to someone who works in an agency. When you send the message out, you aren’t referring your professional contact for a specific opening. Instead, you’re letting your friend know a bit about who they are and providing contact details that allow your friend to reach out to your professional connection if they so choose. That’s an introduction letter.

When writing a letter of introduction for yourself, the steps are almost identical with a few subtle differences:

  • Dive right into who you are and what you do
  • Include a few lines about why you’re writing to them and specific details about what you’d like from them, like industry insights or information on job opportunities.
  • Provide information on how they can reach you, how you look forward to speaking with them, and a thank you for their time
  • End with a respectful sign-off

Letter of Introduction Samples

In some cases, it’s far easier to see how to approach a situation by checking out a few examples. Here is a sample letter of introduction for when you’re writing on behalf of someone else and another for when you’re writing on behalf of yourself:

Introductory Letter on Behalf of Someone Else

Hi Jane Doe, It was a pleasure catching up with you at the networking event last week! I’d like to take a moment to introduce you to John Smith, a project manager with nearly a decade of experience, specifically in the technology niche. I’ve personally worked with him several times during his time with ABC Corp, and I’ve grown to trust his expertise over the years. Currently, John is exploring new opportunities and was hoping to connect with you about potential future openings at your company. I’ve attached his resume for you to review, and you can also find him on LinkedIn using the link in that document. If you’d like to touch base by phone, you can contact him at 555-555-5555. While I’m not aware of any current hiring needs on your end, I do believe John would be an asset. Sincerely, James

Introductory Letter on Behalf of Yourself

Dear John Doe, My name is Jane Smith, and I’m a marketing manager with ten years of experience in the field, focused mainly on the food and beverage space. I’ve long been a fan of your company – XYZ Inc. – particularly its recent campaign for leading snack food manufacturer ABC Co. If you have the time, I would love to talk to you about opportunities with your company, as well as gain career insights from a leader in the field, such as yourself. If you’re available, I can be reached at 555-555-5555. You can also reply to this email and view my portfolio using the link in my signature. Thanks for your time, and I look forward to hearing from you. Best, Jane Smith

These are rather formal examples of an introductory letter, focusing on professionals in the project management niche. Additionally, they’re relatively simple, showing you the general structure to follow.

In some cases, you could expand on various points based on the nuances of the company and what the job seeker has to offer. However, it’s crucial to keep things concise. Now isn’t the time to tell someone’s life story. Instead, the goal is to make an initial connection that can be built upon later.

It’s also true that less formal letters sometimes work. However, you don’t want to run the risk of alienating someone you don’t know with what feels like a gimmick or a sales letter. That’s why formal is often the way to go, regardless of whether you’re introducing yourself or someone else.

Use these examples as a letter of introduction template, giving you a solid starting point. Then, adjust the details as needed to ensure it makes the best possible impression.

Putting It All Together

A letter of introduction allows you to even the playing field when it comes to the game of “who knows who.” If you can dedicate time to send a letter (or email) of introduction each week to people you’d like to meet, a certain percentage will likely reply back – so long as you don’t simply cut and paste the same letter for everyone.

Whether it’s to land a new job or break into a new industry, take advantage of the power of introductory letters.

introduction application letter example

Co-founder and CTO of TheInterviewGuys.com. Jeff is a featured contributor delivering advice on job search, job interviews and career advancement, having published more than 50 pieces of unique content on the site , with his work being featured in top publications such as INC , ZDnet , MSN and more.

Learn more about The Interview Guys on our About Us page .

About The Author

Jeff gillis.

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Co-founder and CTO of TheInterviewGuys.com. Jeff is a featured contributor delivering advice on job search, job interviews and career advancement, having published more than 50 pieces of unique content on the site , with his work being featured in top publications such as INC , ZDnet , MSN and more. Learn more about The Interview Guys on our About Us page .

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Sample Cover Letter for a Job Application

introduction application letter example

What is an Application Letter?

What to include in your application letter, tips for writing a cover letter, cover letter sample and template, email cover letter sample.

  • How to Send an Email Application

Frequently Asked Questions (FAQs)

Alex Dos Diaz / The Balance

What's the best way to write a letter to apply for a job? Your letter should detail your specific qualifications for the position and the skills you would bring to the employer. What’s most important is to show the employer that you’re a perfect match for the job.

Your job application letter is an opportunity to highlight your most relevant qualifications and experience. An effective cover letter will enhance your application, showcase your achievements, and increase your chances of landing an interview.

Review what to include in a job application letter, tips for writing a letter that will get your application notice, and examples of letters and email messages sent to apply for a job.

Key Takeaways

  • An application letter accompanies a resume and may be uploaded to a job portal, sent via email, or even sent by postal mail, depending on the employer’s requirements.
  • Application letters are an ideal way to show your interest in a job and highlight your most relevant skills.
  • It’s important to match your letter to the job description and show the employer that you have the qualifications they are seeking.

A   letter of application, also known as a  cover letter , is a document sent with your resume to provide additional information about your skills and experience to an employer. Your letter of application is intended to provide detailed information on why you are an ideal candidate for the job.

Your application letter should let the employer know what position you are applying for, what makes you a strong candidate, why they should select you for an interview, and how you will follow up.

Effective application letters explain the reasons for your interest in the specific organization and identify the most relevant skills that qualify you for the job.

Your application letter should let the employer know what position you are applying for, explain your qualifications for the job, why you should be selected for an interview, and how you will follow up.

Unless an employer specifically requests a job application letter sent by postal mail, today most cover letters are sent by email or attached as a file in an online application tracking system.

As with all cover letters, a job application letter is divided into sections:

  • The heading includes your name and contact information.
  • A  greeting  addressed to a specific person, if possible.
  • The introduction includes why the applicant is writing.
  • The body discusses your relevant qualifications and what you have to offer the employer.
  • The close thanks the reader and provides contact information and follow-up details.
  • Your  signature to end the letter .

Here’s how to ensure that your application supports your resume, highlights your most relevant qualifications, and impresses the hiring manager.

Get off to a direct start.  In your first paragraph, explain why you are writing. Mention the job title and company name, and where you found the job listing. While you can also briefly mention why you are a strong candidate, this section should be short and to the point.

Offer something different than what's in your resume. You can make your language a bit more personal than in your resume bullet points, and you can tell a narrative about your work experience and career.

Application letters typically accompany resumes, so your letter should showcase information that your resume doesn't.

Make a good case.  Your first goal with this letter is to progress to the next step: an interview. Your overarching goal, of course, is to get a job offer. Use your application letter to further both causes. Offer details about your experience and background that show why you are a good candidate. How have other jobs prepared you for the position? What would you bring to the position, and to the company? Use this space to  emphasize your strengths .

Close with all the important details.  Include a thank you at the end of your letter. You can also share your contact information and mention how you will follow up.

This is a sample cover letter.  Download the cover letter template  (compatible with Google Docs and Word Online) or see below for an email sample.

The Balance

John Donaldson 8 Sue Circle Smithtown, CA 08067 909-555-5555 john.donaldson@email.com

September 6, 2022

George Gilhooley LTC Company 87 Delaware Road Hatfield, CA 08065

Dear Mr. Gilhooley,

I am writing to apply for the programmer position advertised in the Times Union. As requested, I enclose my certification, resume, and references.

The role is very appealing to me, and I believe that my strong technical experience and education make me a highly competitive candidate for this position. My key strengths that would support my success in this position include:

  • I have successfully designed, developed, and supported live-use applications.
  • I strive continually for excellence.
  • I provide exceptional contributions to customer service for all customers.

With a BS degree in computer programming, I have a comprehensive understanding of the full lifecycle of software development projects. I also have experience in learning and applying new technologies as appropriate. Please see my resume for additional information on my experience.

I can be reached anytime via email at john.donaldson@email.com or by phone at 909-555-5555.

Thank you for your time and consideration. I look forward to speaking with you about this employment opportunity.

Signature  (hard copy letter)

John Donaldson

The following is a sample email cover letter to send as part of a job application.

Email Application Letter Example

Subject: Colleen Warren - Web Content Manager Position

Dear Hiring Manager,

I'm writing to express my interest in the Web Content Manager position listed on Monster.com. I have experience building large, consumer-focused, health-based content sites. While much of my experience has been in the business world, I understand the social value of this sector, and I am confident that my business experience will be an asset to your organization.

My responsibilities have included the development and management of website editorial voice and style, editorial calendars, and the daily content programming and production for various websites.

I have worked closely with health care professionals and medical editors to provide the best possible information to a consumer audience of patients. I have also helped physicians to use their medical content to write user-friendly and easily comprehensible text.

Experience has taught me how to build strong relationships with all departments in an organization. I have the ability to work within a team, as well as cross-team. I can work with web engineers to resolve technical issues and implement technical enhancements. 

I am confident working with development departments to implement design and functional enhancements, monitor site statistics, and conduct search engine optimization.

Thank you for your consideration.

Colleen Warren colleen.warren@email.com 555-123-1234 www.linked.com/colleenwarren

How to Send an Email Application Letter

If sending your cover letter via email, list your name and the job title you are applying for in the  subject line  of the email:

Colleen Warren - Web Content Manager Position

Include your contact information in your email signature but don't list the employer's contact information.

Do you have to write a cover letter when you apply for a job?

Some employers require cover letters. If they do, it will be mentioned in the job posting. Otherwise, it’s optional but it can help your chances of securing an interview. A cover letter gives you a chance to sell yourself to the employer, showcase your qualifications, and explain why you are a perfect candidate for the job.

How can you use a cover letter to show you’re a qualified candidate?

One of the easiest ways to show an employer how you’re qualified for a job is to make a list of the requirements listed in the job posting and match them to your resume. Mention your most relevant qualifications in your cover letter, so the hiring manager can see, at a glance, that you have the credentials they are looking for.

CareerOneStop. " How Do I Write a Cover Letter ?"

CareerOneStop. “ Effective Cover Letters .”

Status.net

Project Manager Cover Letter Example and Template: Craft a Perfect Application

By Status.net Editorial Team on February 7, 2024 — 9 minutes to read

When you’re crafting your cover letter as a project manager, your introduction is where you make your first impression. Think of it as your professional handshake in written form; it’s where you greet the hiring manager and give them a glimpse of your personality and capabilities.

  • Start with your name and professional title. For example, you could begin with, “As a dedicated Project Manager with a proven track record,” which immediately informs the reader of your role and hints at your experience.
  • Next, highlight your relevant skills. You could say, “Your projects require a leader who can effectively manage resources, time, and teams to deliver outstanding results,” which showcases your understanding of what the job entails.
  • Follow with a brief mention of your career highlights. “Having successfully led numerous high-stakes projects, I am eager to bring my expertise to your dynamic team,” provides a snapshot of your background while directly relating it to the needs of the potential employer.
  • Connect with the company’s values or mission. Research the company and include a line that shows you’ve done your homework: “I admire how your company prioritizes innovation and user experience, values that I hold dear in my project management philosophy.”

Understanding the Project Management Role

In this section, you’ll get to grips with what being a project manager really entails, including the responsibilities you’ll shoulder and the skills that’ll make you stand out.

Key Responsibilities

As a project manager, you’re the linchpin that keeps projects on track. You’ll plan, initiate, and manage projects from start to finish. You ensure that everything runs smoothly, whether it’s resource allocation, time management, or coordinating with stakeholders. Here’s a rundown of what you can expect to handle:

  • Defining project scope and objectives, often involving all relevant stakeholders and ensuring feasibility
  • Developing a detailed project plan to monitor and track progress
  • Managing changes to the project scope, project schedule, and project costs using appropriate verification techniques
  • Measuring project performance using appropriate tools and techniques
  • Reporting and escalating to management as needed

Essential Skills for Success

Your skill set as a project manager can elevate your career to new heights. Exceptional communication allows you to convey ideas clearly and negotiate with stakeholders effectively. Risk management ensures you can anticipate and mitigate potential problems, keeping your project on course. Let’s break down these skills a bit more:

  • Strong leadership : Guide your team towards meeting project objectives
  • Effective communication : Share ideas, relay feedback, and report on progress
  • Risk management : Identify potential risks and devise plans to avoid or address them
  • Critical thinking : Analyze situations and make decisions that will benefit the project and stakeholders
  • Time management : Prioritize tasks and manage time to meet deadlines without rushing or sacrificing quality

Explanation of Personal Qualifications

Your cover letter is your chance to shine by elaborating on your personal qualifications that make you the ideal candidate for the project management position. Highlighting your relevant experience and industry-recognized certifications and education can give you an edge in the selection process.

Relevant Experience

In detailing your experience, it’s important to list specific roles that have prepared you for the project manager position. For instance:

  • Managed a team of 12 to deliver a project on a tight deadline.
  • Oversaw a budget of over $500,000 while ensuring cost-saving measures were in place without compromising project quality.

Certifications and Education

Your academic background and professional certifications are a testament to your knowledge and skills. More: How To List Certifications on a Resume (Examples)

Highlighting Achievements

When crafting your project manager cover letter, you should meticulously showcase your past achievements. These successes illustrate your capabilities and can set you apart from other candidates. Start by listing significant projects you’ve led or contributed to, mentioning the positive outcomes that were achieved due to your leadership.

  • Led (…) project that improved operational efficiency by 20%
  • Managed a cross-functional team that delivered a critical project two weeks ahead of schedule, under budget

It’s important to quantify your successes with numbers and percentages where possible because this provides concrete evidence of your results. For example, if you saved your company money, state how much. If you increased efficiency, specify by what percentage. Remember to tailor your achievements to match the requirements of the job you’re applying for. Here are a few more:

  • Orchestrated the turnaround of a failing project, ultimately delivering the desired outcome and retaining a key client
  • Achieved a 98% customer satisfaction rate over a two-year period through diligent team management and customer engagement strategies
  • Successfully negotiated vendor contracts that led to a 25% reduction in supply costs

Demonstrating your impact with tangible examples not only paints a clear picture of your skills but also shows potential employers what you can bring to their organization. Make sure your examples are relevant, recent, and demonstrate a breadth of experience. This section of your cover letter is your chance to shine, so take the time to sell your achievements and potential value to the prospective employer.

Customization to the Job Description

When you’re applying for a project management position, reflecting parts of the job description in your cover letter shows your attention to detail and indicates you’ve given thought to how your skills align with the company’s needs. It’s important to analyze the job posting and identify the key responsibilities and requirements. Use this information to tailor your cover letter specifically to the role.

Demonstrate how your track record of success in previous project management roles makes you a suitable candidate for this specific job. Instead of broad statements, provide concrete examples of your achievements and how they relate to the duties described.

Example: Mention a project you led that improved efficiency by 20% and correlate it directly to the prospective employer’s need for efficiency improvements.

Pay close attention to the language used in the job listing. Incorporate some of the same terms and phrases in your cover letter. This can make a subtle, positive impact and show you’re in sync with the company’s culture and expectations.

Example: If the job listing uses the term “cross-functional collaboration,” use it to describe your approach to teamwork.

Lastly, mention why you are interested in the role at this particular company. Linking your enthusiasm and career goals to the company’s vision can show that you are not only a good fit for the job but also someone who is likely to be invested in the company’s success.

Example: Express your admiration for the company’s innovative approach to project management and your desire to be part of their forward-thinking team.

Showcasing Soft Skills and Personality

When drafting your cover letter as a project manager, you must highlight the soft skills that make you a strong leader and an effective communicator. Your personality shines through your ability to navigate team dynamics, resolve conflicts, and maintain a positive work environment.

Begin by touching on your communication skills; explain how you articulate project goals and ensure team alignment. Mention your active listening abilities, which help you truly understand stakeholder requirements and team concerns. Use anecdotes where you successfully mediated a dispute or rallied a team towards a common objective.

Time management is another pivotal soft skill. Illustrate your aptitude for prioritizing tasks by discussing a situation where your effective scheduling resulted in meeting a tight deadline.

Empathy plays a significant role in leadership. Share examples where your understanding of team member challenges led to the adoption of innovative solutions that benefited the project and improved team morale.

Furthermore, adaptability is fundamental in the ever-changing project landscape. Describe how you have successfully navigated unforeseen challenges by staying flexible and open-minded.

  • Exhibit your communication skills through specific examples of successful team alignment.
  • Demonstrate your time management prowess with an example of efficient task prioritization.
  • Use a story to portray how your empathy improved project outcomes and team well-being.
  • Showcase your adaptability with an anecdote about overcoming unexpected project hurdles.

Your soft skills and unique personality traits set you apart. Conveying them effectively in your cover letter can be the difference-maker in your job application.

Closing Remarks

As you wrap up your cover letter, it’s important to express your enthusiasm for the potential to contribute to the team and the project’s success. A strong closing can leave a memorable impression on your potential employer.

For instance, you might say:

Thank you for considering my application. I am very excited about the opportunity to bring my unique skills to [Company Name] and contribute to impactful projects that align with my professional goals.

Remember to invite the hiring manager to reach out to you to continue the conversation:

Please feel free to contact me at your earliest convenience to discuss how I can make a difference at [Company Name].

Lastly, always thank the reader for their time:

I appreciate your time and look forward to the possibility of working together.

Make sure you sign off your letter professionally with a “Sincerely” or “Best regards,” followed by your full name.

  • Best regards,
  • With appreciation,

These final words are the polish on your cover letter, ensuring that you leave a positive and lasting impression.

Frequently Asked Questions

How can i write an effective project manager cover letter with no prior experience.

To write a cover letter without experience, focus on transferable skills like leadership, organization, and communication that you’ve gained from other areas such as volunteer work, academic projects, or extracurricular activities. Highlight how these skills can apply to the tasks of a project manager.

What are the key elements to include in a construction project manager cover letter?

Include a brief mention of your experience with budget management, oversight of construction processes, contract negotiations, and team leadership. Specific examples, like a successful project you led or a challenge you overcame in construction, can demonstrate your capabilities.

Can you provide a structure for a senior project manager cover letter?

Start with a professional greeting. In the first paragraph, introduce yourself and explain why you’re interested in the position. In the following paragraphs, detail your relevant experience, achievements, and approach to project management. Conclude by reiterating your interest and inviting the hiring manager to discuss your application in more detail.

What should I highlight in a PMO manager cover letter to stand out?

Emphasize your strategic planning abilities, resource management, and proficiency in PMO methodologies. Mention any specific PMO tools you’re skilled with, and describe how you’ve successfully optimized project delivery in your previous roles.

Could you give advice on writing a compelling personal statement for a project manager role?

Your personal statement should succinctly summarize your project management philosophy, your leadership style, and your career achievements. Be sure to tailor this section to reflect the key competencies outlined in the job description.

What is a good example of a project manager cover letter for non-profit organizations like an NGO?

Mention your passion for the mission of the NGO and how your project management skills can help further their objectives. Detail any relevant experience with volunteer management, fundraising events, or community projects that show your alignment with non-profit values.

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  • Key Parts of an Effective Cover Letter (with Examples)
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  • How to Write an Effective Application Letter (Examples)
  • How To Address a Cover Letter Without a Name (Exact Examples)

Crafting an Effective Customer Service Cover Letter: Examples and Tips

Larry Barker

After doing a fair bit of online research, you’ve found a customer service job that meets all your requirements. You’re pretty confident you’re a good fit, your customer support resume is on point, and you’re ready to apply. 

Then, as you fill in the online form, you realize you can add a cover letter. 

You might wonder whether you really need it. After all, skipping this step will save you time and effort. Plus, it’s not mandatory, right? 

The truth is that a cover letter, while it might seem like a demanding last step, will help you stand out over other candidates.

A good cover letter gives you the ability to showcase how your experience and skills relate to the customer service role you’re applying for in a way that a resume might fall short. Since it’s not mandatory, it’s also a great way to separate yourself from other applicants who aren’t willing to do the extra work involved.

The good news is that it doesn’t need to be complicated. Follow these tips and examples to create an attention-grabbing cover letter for your next customer service role that will convince the recruiter you’re definitely worth interviewing.  

Why you need a cover letter for customer service roles

If you have a great customer support resume with relevant skills and experience, that’s the core of your application. It’s the ice cream scoop in your sundae.

But your cover letter is the cherry and sprinkles you put on top — it’s a chance to show your personality and make yourself stand out. 

With a cover letter, you’re doing two crucial things for the recruiter or hiring manager:

You’re showing them you care enough about the job to spend extra time crafting a cover letter.

You’re making it extra easy for them to connect the dots between your skills and experience and the job’s requirements.

Those are both solid arguments for spending time on a cover letter, but there are other reasons, too. 

Customer service is a competitive job market. Many roles — especially in today’s job market — receive hundreds of applicants (or more!). 

Put yourself in a recruiter’s shoes for a moment. When you’re skimming dozens or hundreds of resumes, you’re likely seeing similar things over and over — bullet points of similar experiences, similar roles, and so on. With so much of the same, how do you make a choice? 

When there are two (or twenty) similar candidates, the applications with strong cover letters will stand out. It’s a chance to demonstrate the value you can bring to the company by expanding on the bullets in your resume. Since writing and communication skills are two of the key customer service skills , it’s also a chance to put your abilities on display.

Recommended Reading

How to Hire for Customer Service: A Step-by-Step Guide

How to Hire for Customer Service: A Step-by-Step Guide

What to include in a cover letter for a position in customer service.

OK, you’re going to write a cover letter for your customer service role. Now what do you include in it ? 

Here are a few things that a solid cover letter should contain.

An attention-grabbing introduction

In journalism, a good lead is everything. In his famous book “ On Writing Well ,” editor and writer William Zinsser wrote that, “The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead.”

Replace “article” with “cover letter,” and you’ll understand why your introduction is so important.

Remember, a recruiter or hiring manager might be sifting through hundreds of applications. A strong introduction that grabs their attention can be the difference between being ignored and being asked for an interview. 

A highlight of relevant customer service skills and experience

Highlighting your relevant customer service experience in a personable and engaging way is the number one thing to focus on when writing a cover letter. Your cover letter shouldn’t be a novel, so you need to be brief and carefully choose what to share, but this is how you make your job application come alive.

Let’s use an example. 

Imagine you’re applying for a job where one of the required skills is the “Ability to learn quickly and under pressure.”

Your cover letter is the perfect chance to highlight how you’ve used this skill. For example, you could explain how, in your last role, you successfully learned to use a complex new internal tool and how, after a few weeks, you were helping other colleagues who struggled with the new system.

Brevity is key, but make sure you pick a few required skills to show your relevant experience. If you’ve held unique roles in your past — like the time you trained dolphins at SeaWorld — it’s also a chance to highlight how those unique experiences make you the best possible candidate.

An address to the hiring manager and company

By addressing the company and, if possible, the hiring manager, you’ll show that you took the time to research the company you’re applying to. When many people take a “spray-and-pray” approach to applying for jobs — applying for hundreds of jobs with barely a thought — this is how you demonstrate your genuine interest. 

This doesn’t have to be long — even just including the hiring manager’s name is more than most — but it’s a prime chance to personalize your cover letter. 

Customization of your cover letter for each application

Adapting your cover letter to each job application can bring a big return on your time investment, but it can seem the most demanding.

This doesn’t mean you need to start from scratch every single time. 

Instead, craft a cover letter “template” that works for you and that you can tweak based on the role and job description. For example, if you’re applying for a role focused on phone support, you’ll address your experience with that channel. If the company only offers live chat support, you’ll pull out the phone support snippet and add in something more relevant. Just be sure you change all the relevant information (company name, who it’s addressed to, exact job title or position) on each iteration!

How to Snag (and Succeed at) a Remote Customer Service Job

How to Snag (and Succeed at) a Remote Customer Service Job

Structuring a customer service cover letter that stands out.

A cover letter is like a story about you. Like all good stories, they have an introduction, a body, and a conclusion. 

Introduction: Start by expressing your enthusiasm and interest in the role. What made you excited when you read the job post? Maybe you’re particularly interested in the product or  you’ve followed the company (or used their product!) for years. Perhaps you enjoy writing and managing knowledge bases. 

Your introduction should include: 

Your personal details (name, address, email, phone number).

The hiring manager or recruiter’s details (if possible).

The role you’re applying to.

An opening paragraph.

Main body: The bulk of your cover letter is about highlighting relevant customer service skills and experiences. As we’ve mentioned, you need to connect the job requirements and responsibilities with your previous experience, ideally by providing real-life examples. The main body should contain: 

Experience.

Qualifications.

Don’t write it in bullet points. Write in personable, conversational paragraphs. Imagine it’s your first, super-brief conversation with the hiring manager.

Conclusion: The last section of the cover letter is for you to reiterate your interest and thank the reader for reviewing your application. The conclusion is made of:  

A closing paragraph.

Your signature.

7 Customer Service Resume Examples + Best Practices

7 Customer Service Resume Examples + Best Practices

Tips for writing an effective customer service cover letter.

What are the key elements that make the perfect cover letter? The best practices below are a good place to start: 

Use a tone and style that matches the company: The language, tone, and style you would use when applying for a customer service position at a bank are not the same as if you were applying for a role at a tech startup. Startups tend to be more laid back and informal while banks are traditionally more formal. Be sure to research the company you’re applying to, paying attention to how they communicate. Matching your tone to your audience is an important customer service skill, and this is your chance to show it off. 

Address specific job requirements with real examples: Your cover letter should provide plenty of real-life examples that show how you uniquely meet the requirements from the job description. Don’t overwhelm the reader with details, but make it obvious that your skill set fits what they’re looking for. 

Demonstrate strong communication and interpersonal skills: Your cover letter should prove that you have great communication skills, which is the cornerstone of fantastic customer service. Don’t forget that the way you express yourself says as much (or more) than the specific words you use.

Be clear and concise in your writing: Use language that’s easy to understand. This isn’t the time to use fancy words or attempt to be too clever. Prioritize clarity and aim to highlight your relevance in as few words as necessary.

How to write a customer service cover letter with no prior support experience  

What if you’re a total newcomer to the customer support industry and have no experience at all? Or perhaps you have support experience but want to break into the SaaS customer support industry ?

First, don’t be discouraged! Key customer service skills like empathy, adaptability, clear communication, and patience are transferable. They’re skills you develop in other fields — as a barista, teacher, salesperson, and even as a parent or caregiver — or through activities like volunteering or athletics.

If you have no experience in customer support, your cover letter is even more critical. Without it, your resume might not be enough to showcase those skills and how they’ll apply to the role you’re applying to. 

On top of that, your cover letter is a great place to express your eagerness to learn and your customer-focused attitude.

Customer Support Job Description: Examples and Best Practices

Customer Support Job Description: Examples and Best Practices

Customer service cover letter examples.

Writing your first cover letter can feel daunting. Below are some examples based on experience level that might spark your creative juices. 

#1: Entry-level customer service representative

Hampton, VA 23666

(343) 222-5555

[email protected]

March 10, 2024

Healthcare Inc.

Role: Customer Service Representative 

Dear Jessica Smith,

I’m interested in applying for the Customer Service Representative role at Healthcare Inc. As a former barista at a large coffee shop, I made sure customers felt consistently cared for, turning visitors into regulars. Because of my customer service skills and friendly attitude, I was promoted within six months. 

In my current position, I’ve become an expert in various aspects of customer service, like using clear communication, being attentive to detail, and having a problem-solving mindset. In the job description, you mentioned that you're looking for a candidate who learns quickly. While working at my current position, I had to learn a new cash management system, and within a few days, I was training others.

My colleagues (and customers!) would say I'm friendly, patient, and hardworking. I'm always trying to get better at what I do, picking up new things on the job and ensuring customers have a great experience. My passion for delivering a consistently great customer experience encouraged me to apply for this role at Healthcare Inc.

I understand how important it is to boost a company's mission through every customer interaction to create long-lasting loyalty. That's precisely the approach I'm excited to bring to Healthcare Inc., and it’s why I'm eager to grow with your team and work as a Customer Service Representative. 

I look forward to discussing my experience with you. Please don’t hesitate to reach out if you need additional information. 

Thank you for your consideration.

Best regards,

#2: Customer service representative

Role: Customer Service Representative

I recently came across the Customer Service Representative position at Healthcare Inc. in one of my favorite customer support communities. I’m excited to express my interest in joining your team!

With two years of experience in customer service, I’m confident in my ability to contribute positively to your organization. 

In my current position at ACME Company, I've honed my communication skills by handling a diverse range of customer inquiries. Whether through email, phone, or chat support, I consistently prioritize clear and concise communication, resulting in a team-leading customer satisfaction score of 98% over the last two quarters. 

I also see that you’re looking for someone who can build customer relationships. I take pride in developing rapport with clients at ACME Company, resulting in a 10% increase in repeat customers. By actively listening to their needs and providing personalized solutions, I've cultivated a positive customer experience that contributes to ongoing loyalty. In fact, sometimes customers ask for me by name. While I try to discourage that, I do love how it signals that they trust me to get the job done. 

Based on the details I've provided, I think it’s clear that I have a genuine passion for customer service. I'm thrilled about the prospect of advancing my career at Healthcare Inc. 

Thank you for considering my application. I’m looking forward to hearing from you about the customer service representative position. 

#3: Customer service manager

Role: Customer Service Manager

I saw your job posting for a Customer Service Manager on the company’s website and immediately had to apply. With four years of experience in customer service, I’m confident in my ability to build and lead a successful support team. 

Here are three key reasons why I believe I’m a strong candidate for this role:

Leadership skills: In my current position at ACME Company, I’ve been entrusted with leading a team of customer service representatives. I successfully implemented new training protocols that resulted in a 15% improvement in customer satisfaction scores within six months.

Problem-solving abilities: I pride myself on resolving customer issues efficiently. For instance, during my time at ACME Company, I encountered a challenging situation where a customer had a complex billing problem. Through asking good questions and collaborating with various departments, I was able to resolve the issue to the customer's satisfaction. I also identified and implemented a process improvement that reduced similar errors by 40%.

Adaptability and continuous improvement: In the fast-paced environment at ACME Company, I actively sought and implemented feedback from both customers and team members about how we could improve. One project I initiated led to a streamlined workflow and a 10% reduction in average handling time.

I am so excited about the opportunity to bring my skills and experience to Healthcare Inc. and to contribute to the achievements of your customer service team. 

Thank you for considering my application. I look forward to hearing from you to learn more about the customer service manager position.

Cover letters are worth the time

Writing a thoughtful, personalized cover letter takes a lot more time than simply filling out a bunch of fields on a job application form, but it’s one of the single best ways to make your application stand out from the crowd, especially when you’re applying for popular roles in the competitive customer service job market. 

By leveraging the tips and tactics shared here, you’ll be able to create a compelling cover letter that increases your likelihood of landing the customer service job you have your eye on — whether it’s your first role or you’re looking to advance your customer service career.

Like what you see? Share with a friend.

Larry barker.

Larry has spent over a decade leading CX teams at tech companies of various sizes. He also currently operates Supported Content , a niche content marketing company that helps CX brands attract and retain customers.

Join 251,101 readers who are obsessed with delivering great customer service.

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    Lyndsey McLaughlin Evgeniya Skubina What is a letter of introduction? Reasons for writing an introduction letter Writing your letter of introduction Sample letters of introduction Key takeaways for an introductory letter When you are looking for a new job or client, the first step is to send a letter to introduce yourself.

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    Her first letter is to a florist, Mrs. Peterson, who specializes in luxury weddings. Judy's business letter introduction letter will read something like this: Dear Ms. Peterson, My name is Judy Harwick and I'm the President of Just Wedding Treats, an upscale catering business that specializes in exotic wedding fare.

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    Across the business world, people are gaining access to jobs, contracts, and networking opportunities by sending an important piece of document. This document is called a letter of introduction, and it is different from cover letters, letters of recommendation, reference letters, and even job application letters. A letter of introduction is just as important, and sometimes, depending on your ...

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