How-To Geek

How to contact instagram for account help.

For reporting posts, submitting bugs, or getting general assistance!

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Does instagram have a customer service number, can you email instagram for support, try instagram's help center, how to report a post on instagram, how to report a bug to instagram, need more help with instagram how-to geek is here, key takeaways.

If you need to contact Instagram for account help, there is no phone number or email that will let you talk to a person. However, you can visit Instagram's Help Center to find guides and answers to common questions. You can also report posts and bugs with the Instagram app.

If you're having problems with your Instagram account or need to report a problem, you'd probably like to contact Instagram for help. While contacting Instagram isn't as straightforward as you might hope, you do have a few helpful options.

Related: How to Contact Gmail Support

Unlike many other similar services, Instagram actually has a support number that you can dial. The phone number is:

+1 650-543-4800

Unfortunately, you can't talk to a real human on this number, or at least not anymore. If you call Instagram's support number (like we did), you'll find that it plays a pre-recorded message and asks you to visit Instagram's Help Center on the web for any help. We've not found a way you can get in touch with a real human on that number.

Related: How to Contact Customer Support and Actually Get a Human

Instagram used to have a customer support email inbox at [email protected] , but it's now defunct. This means you can no longer email Instagram to seek any assistance .

Since it's difficult to contact Instagram for help with your account directly, the next best way to get help for any Instagram feature is to use the platform's Help Center. This is a website full of resources on various topics, offering detailed guides and information.

You can access this site with or without an Instagram account from both your desktop and mobile phone.

From iPhone and Android

On an iPhone and Android phone, you can access Help Center from within the Instagram app.

To do that, launch Instagram on your phone.

If you're logged out of Instagram, access Help Center by tapping "Get Help Logging In" and then "Can't Reset Your Password?"

If you're logged into Instagram, first tap your profile icon in the app's bottom-right corner.

Select the profile icon in the bottom-right corner.

On the following page's top-right corner, select the hamburger menu (three horizontal lines).

Choose the hamburger menu in the top-right corner.

In the open menu, choose "Settings."

Select

In "Settings," select "Help."

Choose

On the "Help" page, choose "Help Center."

Select

You're now in Instagram's Help Center. Here, you'll find all the information you need to know about the platform's various features.

Help Center in Instagram's mobile app.

Very useful!

Related: How to Contact Amazon Customer Service For Help

From Windows, Mac, Linux, and Chromebook

To use Help Center from your desktop, launch your preferred web browser on your computer and open Instagram Help Center .

On the site, use the navigation menu on the left to find various topics and get information about them. To find a specific topic, use the search box on the site .

Instagram's Help Center on the web.

To access the site's contents in a different language , then in the site's top-right corner, click the current language. Then, type and choose the language you'd like to see the site's resources in.

Click "Save Changes" to save your changes.

Choose a language and select

You'll find that most articles on Help Center offer detailed information as well as step-by-step instructions for performing various procedures. This makes it easier to learn about or use a feature on the platform.

An article on Instagram Help Center.

If you're trying to contact Instagram to report a post, you don't have to speak to a human to be able to do that. You can submit post reports from the post page itself.

To report a post, in that post's top-right corner, tap the three dots. Then, select "Report."

Select

Choose why you're reporting the post and follow the on-screen instructions. Instagram will then review your report and take appropriate action.

Choose a reason for reporting the post.

You're done.

If you're facing issues on Instagram, you can submit a bug report by just shaking your phone.

To do that, while you encounter the problem, simply shake your phone. Doing so will trigger a prompt where you need to tap "Report a Problem."

Select

A "Report a Problem" page will open. Here, tap the text field and type your issue. Instagram automatically attaches a screenshot of the page where you shook your phone. To add additional images, tap "Gallery" or "Take Screenshot."

Then, in the page's top-right corner, tap "Next."

Explain the bug, add an image, and tap

Follow the instructions displayed on your screen, and you'll successfully report a bug to Instagram. The company will then review your report, and will likely offer a patch to fix the bug.

We understand that finding meaningful and concise information regarding any topic, including Instagram, is hard on the internet. To help you folks with issues like that, here at How-To Geek, we've written many step-by-step guides with screenshots for various Instagram features.

You can access our Instagram archive and learn how to make use of this platform's features. We hope it helps you out.

Related: How to Update Instagram

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What Happens When You Report Someone on Instagram

Instagram has a strict policy to eliminate harassment, violence, abuse, spam, and hate speech. Now that Instagram has millions of daily active users, it’s nearly impossible for them to filter out every content on the platform. The company relies on users to report such accounts, posts, and comments. Here’s how you can report someone on Instagram and an FAQ about the Instagram report function.

report instagram

How to Report Someone on Instagram

There are three ways to report someone on Instagram. Maybe you came across a fake account, an abusive comment, or an inappropriate post; you can easily report it to Instagram to investigate the issue.

1. Report an Instagram Account

Follow the steps below to report an Instagram account.

Step 1: If you come across a fake account on Instagram, you can open the main account menu in the app.

Step 2: Once you open the account, tap on the three-dot menu at the top.

report instagram

Step 3: Select Report from the bottom menu.

report instagram

Step 4: Tap on the Report account and choose one of the relevant reasons for reporting an account on Instagram.

report instagram

Once you report an account, it will no longer appear for you. You can tap on the view profile button and check the account content.

2. Report a Comment

If you are tired of abusive replies or spam in the comments section of your post, you can selectively report the account to Instagram. Here’s how.

Step 1: Open the comments section of the post.

Step 2: Swipe left on a comment that you want to report.

report instagram

Step 3: Select the report icon and tap on Report This Comment option from the bottom menu.

report instagram

Step 4: Instagram will ask for the reason for reporting the comment. Select a relevant reason and report it.

report instagram

It can be anything – false information, bullying, illegal advice, hate speech, and more.

3. Report a Post on Instagram

Did you come across a post selling illegal goods, or spreading misinformation to followers? You can directly report the post.

Step 1: Tap on the three-dot menu beside an Instagram post.

report instagram

Step 2: Select Report, and choose a reason for reporting it.

report instagram

Once you report a post, account, or comment on Instagram , the company will get the notification and look at your complaint. Instagram will look at your report on priority if several others also report the same. You can ask your followers report a problematic account or post.

Once Instagram validates your report, it will take appropriate measures to limit account/post reach. Instagram might ban or deactivate the reported account or post.

Can Someone Tell If You’ve Reported Them on Instagram

When you report someone on Instagram, your report and reason for doing so remain anonymous. Instagram doesn’t share such details with the reported account. They will only get the reason for blocking the account from the social network.

Will the Reported Account Get Banned

report instagram

Instagram takes a strong stance on such reports. If your reason for reporting an account, post, or comment is legitimate, Instagram will take necessary action and deactivate or ban the account.

What Happens If Someone Reports You on Instagram for No Reason

If you haven’t violated any Instagram guidelines, you don’t have to worry about someone else reporting you on the social network. Instagram will look at your reported comment or post, and if the team doesn’t find anything inappropriate, you will be fine from any actions.

What If I Accidently Reported the Wrong Account on Instagram

If you have accidentally reported someone on Instagram, you don’t have to worry about Instagram banning or blocking the account. The company won’t find any issue with the reported account, post, or comment, and it won’t take any action against the account owner.

There is no way to undo the reporting on Instagram.

Instagram Restrict vs. Report: What’s the Difference

report instagram

When you restrict someone on Instagram, the app blocks the person’s ability to comment on your post or check newly uploaded posts. We have a dedicated post on what happens when you restrict someone on Instagram . Do read it to clear the confusion.

Make Instagram a Better Place

While Instagram wants to attract millions of users to the platform, it also wants to remove spam and hate content. If you come across such accounts, you can report them to Instagram. Wait for the company to take the necessary steps, and meanwhile, you can ask your followers, friends, and family to report the same account.

Last updated on 25 February, 2022

The above article may contain affiliate links which help support Guiding Tech. However, it does not affect our editorial integrity. The content remains unbiased and authentic.

What Happens When You Report Someone on WhatsApp

DID YOU KNOW

report instagram

Parth Shah is an evergreen freelance writer covering how-tos, app guides, comparisons, listicles, and troubleshooting guides on Android, iOS, Windows, Mac, and smart TV platforms. He has over five years of experience and has covered 1,500+ articles on GuidingTech and Android Police. In his free time, you will see him binge-watching Netflix shows, reading books, and traveling.

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How to View Your Report History on Instagram

If you want to check the status of your past reports on Instagram, here's what you need to know.

Have you ever wondered what happened to the posts and accounts you’ve reported on Instagram? Did Instagram do anything about them, or is the app’s reporting tool just there to make you feel better?

If you’ve been in the dark about whether Instagram does anything about the posts and accounts you report, you can find out by viewing your report history. Keep reading to learn how.

screenshot of instagram help menu

Instagram has a feature that shows you a history of all your reports, including their outcomes. It’s hidden away in Instagram’s Help menu, and it helps you trace your reports to see what came of them.

Follow the steps below to find and view your report history on Instagram:

  • Open the Instagram app on your phone.
  • Tap your Profile icon in the bottom-right corner of the screen.
  • In your profile, tap the hamburger Menu in the top-right corner of the screen, followed by Settings .
  • Navigate to the bottom of the screen and tap Help , followed by Support Requests on the next page.
  • Now tap Reports to view all the reports you’ve filed on the app.

Instagram reviews all reports based on its Community Guidelines . For each report you've filed, you will see the account you reported, when you reported it, and what you reported it for.

Instagram shows you a timeline of the report, from the time you filed it, to the last communication the app sent you about it. This includes the date it was reviewed by Instagram's team and its outcome.

If Instagram agrees that a post violated its guidelines, you might find that it took the post down. Sometimes it shadowbans that Instagram account or suspends it, especially if it received multiple reports.

But you might be surprised to find that, in some cases, Instagram didn't take any actions against an account or post you reported, with reasons.

You might also notice that Instagram admits to not having reviewed some of the reports you filed because of the "high volume of reports" that it receives, even though it provides a date for when those reports were supposedly reviewed.

In such cases, the app advises that you unfollow, mute, or block the account you reported. Alternatively, you're encouraged to file another report if you feel the account violated Instagram's Community Guidelines.

Should You Report Someone on Instagram?

Woman Thinking at Work

You should report Instagram account or posts that violate the app’s guidelines. But avoid reporting content that Instagram makes exceptions for, like pictures of mothers breastfeeding or nudity in paintings.

Also, don't report accounts just because you don't like the creator or want to limit their reach. Instagram could take action against you if you abuse the report function.

Reporting posts and accounts can be a tedious and sometimes fruitless task, so you can take actions to limit an account's ability to interact with you instead. You can unfollow an account that posts content that makes you feel uncomfortable to protect your mental health on Instagram .

Another option is to make your Instagram account private . However, these measures aren't the most effective, as those accounts can still find your profile and reach out to you in some way.

You could also come across their content on the Explore page or if someone you follow shares it. So try more effective measures, like muting an account to avoid seeing its content on your feed, with the option to visit their profile whenever you want to.

This helps when someone goes through a period of posting potentially offensive or harmful content, which would make you want to take a break from seeing their posts for a while. You can also choose to block or restrict an Instagram account .

Avoid Instagram Accounts That Break the Rules

Reporting accounts and posts that violate Instagram’s Community Guidelines can help prevent the spread of harmful content. However, Instagram won’t always do something about those accounts.

For those reports you do file, your report history can be helpful to you. You can go back to it to make sure you aren’t following any of the accounts you reported and limit their ability to interact with you.

The less troublesome accounts you encounter, the less reporting you may have to do. That can lead to a more pleasant experience on the app.

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Socialinsider Blog

How to Create a Monthly Instagram Report for Your Clients (Free Templates Included)

How to Create a Monthly Instagram Report for Your Clients (Free Templates Included)

Elena Cucu

Are you struggling to create Instagram reports for your clients?

Without a clear strategy and specific tools, this can be unbelievably hard sometimes.

This article will show you a step-by-step guide on how to design Instagram reports for your clients and what insights you need to include.

I've also included a free Instagram report template to help you save time and a lot of energy.

Let's start!

Instagram analytics data and reports

  • What is an Instagram analytics report?
  • How to create an Instagram analytics report?

Define social media KPIs

Prioritize instagram kpis, choose the right instagram metrics for your report.

  • Add a detailed competitors audit

Include actionable insights

  • Choose an easy-to-understand Instagram analytics report structure

Begin with account performance data

Continue with audience demographics insights, don't forget about individual posts performance stats.

  • FREE report templates

1. What is an Instagram analytics report?

An Instagram analytics report is an overview of how your Instagram account is performing and how successful your current content strategy is in achieving your social media objectives.

Creating comprehensive Instagram reports sits among the top-priority tasks for social media managers , according to our study.

tasks-of-a-social-media-manager

A comprehensive Instagram analysis can be very helpful for winning pitches and expanding your client’s portfolio or keeping current clients in the loop with the results of your work and the gains achieved for them.

Consequently, Instagram analytics reports are a powerful marketing resource for brands doing Instagram marketing.

Instagram analytics reports are equally useful to help brands identify their most successful campaigns and influencer partnerships.

Ultimately, these insights can greatly contribute to creating a more consolidated strategy in the future.

While putting together an Instagram analytics report is time and energy-consuming, you can always rely on a third-party social media analytics app to give you a hand with all the data gathering.

Socialinsider , for example, is a social media analytics tool that offers pitch-ready Instagram reports with just a few clicks.

2. How to create an Instagram analytics report?

To create comprehensive analytics reports for Instagram, you first need to decide which metrics to track and highlight in your reporting. You can start by defining your social media KPIs, prioritizing them, then selecting the most relevant metrics for any particular client or scenario.

Definining social media KPIs help brands and individuals understand how well their campaigns or social media posts perform and whether they might need to change their strategy or not.

Before starting doing your social media report, think of the KPIs for the profiles you manage on behalf of your clients.

Instagram KPIs help you measure how effective a business is in achieving its set objectives on Instagram. It helps you know whether you are taking your client in the right direction.

If you want to boost your client's engagement on Instagram, you must know when and what to post.

For instance, if you post when most of your target followers are not active, you will get less engagement.

You need to know when your target audiences are active and post at that particular time.

Here are some actionable insights to help you increase engagement on Instagram:

  • Post up to 5 stories per day - this ensures a retention rate of over 70%.
  • Use Instagram Reels - this post type generates an average engagement rate of 1.23% ,which is at least double compared to the other post types
  • Engage with your community - when someone leaves you a comment, make sure you take your time and respond to them.
  • Go live - people get notified when your brand is live on Instagram, giving you more exposure.

Lead generation

One of the main goals of marketing a company on Instagram is to boost your lead generation.  

The quality of leads you are generating will show you if your marketing strategies are working or there's something that you need to change.

If you employ the right marketing techniques , then more people will click the link to your website and take the action that you ask them to.

If you want to get more leads on Instagram, then you must focus your efforts on creating engaging content for your current and future followers.

You also need to include a compelling call to action that will make people further engage with your content , such as:

  • link in bio
  • check the link in bio
  • comment below
  • save this post for later

Remember, now you can include up to 5 links in your Instagram bio, so take full advantage of this feature to direct your customers towards key pages on your website.

report instagram

Sales generation

Leads that don't translate to sales are not useful. Sales generation is significant, especially if your client's Instagram account promotes products.

Remember that every month 130 million Instagram accounts tap on a shopping post to learn more about products.

With features like the checkout , users can buy a product they like without leaving the app.

Make sure you encourage your audience to explore your products by posting high-quality and engaging content, responding to everything, including a call to action, sharing Instagram stories, among many others.

Sephora's Instagram profile

Brand awareness

One of the most effective ways to increase brand awareness is by using branded hashtags.

Not only do Instagram posts with branded hashtags get more engagement, but they also make your post more discoverable .

Hashtags on Instagram can be compared to keywords on search engine optimization.

Now let's discover the most critical metrics you need to track every month, and include in your Instagram reports.

Once you have the KPIs established, dive deeper and add these Instagram metrics when you start the social media reporting process for your clients:

Engagement rate by followers

The engagement rate by followers measures the number of people who have engaged with your posts.

Average engagement rate per post by followers is calculated as percentage of the sum the number of likes and comments that your post has received, divided by number of posts for a specific time range, all divided by number of followers.

average engagement rate per post by followers formula

Engagement rate from a single post can help you determine what your followers prefer and things they don't.

This is very important because it will help you change your strategies and only post the content your audience can relate to and engage with most.

Engagement rate by reach

Another important metric is engagement rate by reach.

Average engagement rate per post by reach is calculated as percentage of sum of all your likes and comments divided by number of posts, all divided by reach.

average engagement rate per post by reach formula

It is essential to calculate these two metrics to know how your client's account is performing.

This way, you will also gain insights that you'll need to implement to improve the engagement rate and engagement on reach.

Instagram impressions

The impressions metric refers to the number of times your posts/Stories/profile has been viewed during a selected period.

For example: if one person has seen your post 10 times, this will be counted as 1 reach and 10 impressions.

In Socialinsider, you can see how many impressions (organic & paid) your posts are generating, but you can also track the evolution of your Reels impressions:

reels impressions evolution

Instagram reach

Reach metric measures the percentage of your followers who have viewed your content.

Reach is different from impressions because it only counts the unique number of users who have seen your content.

For instance, if one user has seen your content five times, then it will only count as one as opposed to the impression, which will count as five.

Using an analytics tool like Socialinsider, you can see which Instagram post types have the highest reach:

posts types ranked by reach

Average reach rate per post

The average reach rate per post represents the average reach rate of ALL your posts published in a selected time period.

It is calculated as a percentage of number of unique accounts that have seen your postings divided by the number of followers for a specific time range.

Instagram followers growth

The number of followers that your clients have determines how frequently your content appears on the user's feed section.

If you have more followers, then it means that your content is appearing more on the user's feeds.

The number of followers also determines the impact that your client's brand has on Instagram users.

If you have more followers, then it means that your brand positively impacts many Instagram users. Slow follower growth means that you need to go back to the drawing board and re-strategize.

It is important to mention here that the Instagram native app doesn’t give you this metric, but using Socialinsider, you'll see a chart showing you one of the most useful metrics for your strategy.

If the number of your followers is increasing, this means you are doing a great job.

follower growth instagram

Saves on Instagram

Saves are the number of saves that your post has gathered.

This metric is important because if someone saved your post, it means they found that information useful for them and they are likely to return to it at a later date, or even share it with others.

If the number of saves is high, keep up the great job, but if you have no saves - change something in your strategy.

How many people saved my photo

If you look at the above photos, you'll see that one of my posts got one save and the other 30.

Also, more people visited yours profile after seeing this photo, engaged with it, and clicked the link on your website.

To know exactly which posts are generating the highest number of saves, you can sort your Posts lists in Socialinsider:

posts sorted by saves socialinsider

Top performing posts on Instagram

Measuring the most engaging posts helps you determine which posts are performing well on Instagram.

You can see which ones are performing by using the Instagram insights native app:

If you wish to take a look at more aggregated data, you can try a third-party social media analytics tool like Socialinsider, to see which are your best-performing posts overall.

top posts instagram

Website clicks

Website taps are the number of taps on the website in your Instagram profile.

You can find this metric directly from the native app.

How many people clicked on your website link

Story reach rate on Instagram

Just as its name suggests, story views measure the number of people who have viewed your stories on Instagram.

This metric will give you an insight into how users interact with the Instagram Stories you post on your client's Instagram account.

If there are fewer views and engagement, then it means that most users are not resonating well with your stories.

More views, on the other hand, means that most users are relating well with your Stories.

The information that you get from this metric can help you make necessary changes in your stories to improve user engagement.

The story reach metric is computed as a percentage by dividing the Stories' viewers by the total number of followers.

In Socialinsider, you can easily see how your peak reach for Stories fluctuates from one day to the next:

peak reach by day

You can corelate this data with what type of content you posted that day and find out what resonates best with your audience.

Story exits on Instagram

This metric shows how many people left your Story without watching it to the end.

Exits happen when:

  • Users closed Instagram while viewing your Story.
  • Users have clicked on the X on the top-right corner of your Story.
  • Users have swiped down returning on the feed.

Include a detailed competitors audit

Competitors audit is a concept that helps to identify and evaluate your competitors' strategies to determine their strengths and weaknesses and compare them to the methods that you use.

This is something every client wants to see in their social media report.

If you want to take your clients' Instagram marketing plan to another level, it is crucial to conduct a competitor’s analysis .

It will help you know where your competitors are at the moment and what strategies they are using.

Here are four steps on how to do a competitors audit on Instagram:

1. Analyze your competitors' profiles

Crucial things to consider when analyzing your competitor’s followers for your social media reporting include the number of followers they have, how their profile picture looks, the strategies they are using to market their business, and what they have written in their bio.

By analyzing your competitors' social media profiles, you will know their marketing strategies and what you need to do to outshine them.

2. Describe their profile, theme, bio, and CTA used

Carefully analyze your competitor's profile, bio, theme, and CTAs used and compare them with what you have for your client.

Research your competitors profiles

3. Analyze your competitors' content strategy

Consider  analyzing your competitors' content strategy, including how they write and the type of content they post.

Analyze if they are using more video content, or maybe they are posting only images. Are they using Instagram Stories?

Answer all these questions and take a look at their engagement.

If their content has a high engagement rate, then it means that their writing style is appealing to users.

To have a quick but insightful look at your competitors and see how you stack up to them, you can use the Benchmarks feature in Socialinsider:

benchmarks on instagram summary

4. Identify the influencers your competitors are working with

Influencers play a significant role in determining the success of a business on Instagram. Take your time to determine the influencer that your competitors are working with and their impact on their business.

Your Instagram report will not be complete without actionable insights.

Collecting data is very important but is not enough. Data without insight is worthless.

If you want to ensure that the job is well done for your client, you need to assign meaning to the collected data, and that is where actionable insight comes in.

Actionable insights help to drive change and influence future decision-making.

Insights work as a blueprint and describe what should be done and how it should be done to achieve success.

instagram report insights

As a social media manager , you need to add some actionable insights based on KPI and actions.

This should be featured in your reports. Here are some examples:

  • If you want to increase your page followers, you should to post more carousels.
  • If you want your followers to interact with your brand, you should start creating Instagram Stories.
  • Set up to go live on Instagram once a month for creating a connection with your audience.
  • Make sure you use all Instagram features available in [current year].

3. Choose an easy-to-understand Instagram analytics report structure

When creating your Instagram insights reports, it’s very important to include all the relevant KPIs that can help you improve your brand’s content strategy and social performance in the future.

The more detailed your Instagram performance report is, the better.

However, keep in mind there will be situations when you’ll have to present these performance reports to your clients.

Therefore, it’s imperative to keep them logical and on point.

Following a certain structure, going from more general Instagram account performance insights to audience demographics data and individual post performance stats may prove to be the most successful frame there is.

That’s because it will offer your clients the context needed to understand the data more deeply.

When doing your Instagram analytics reports, it’s recommended to display KPIs like followers growth and engagement rate at the beginning of your analysis.

Starting your Instagram insights reports with an overview of your Instagram account’s data is indicated as it offers a general idea of whether or not your profile faced major changes in performance within a selected timeframe.

The key metrics section in your Socialinsider Instagram dashboard should be a great starting place for this:

key metrics instagram

After discovering how your Instagram account performs overall - in the next section of your Instagram insights report, you’ll need to focus on your community.

Audience demographics insights are the spark that will help you fuel an effective social media strategy optimization.

That’s because once you know more about your followers, you’re one step closer to creating Instagram posts more tailored to their preferences.

To start, your audience demographics data can help you improve your posting schedule, to be more aligned with your followers’ activity program.

Furthermore, your audience demographics analytics can reveal precious information that will help you create more specific audience segments for your ads and run more effective paid campaigns.

demographic-distribution

Whenever you did a major swap in your content strategy - like replacing more images with carousels or, even better, experimenting with Instagram Reels, you may have noticed some changes in your engagement, reach, or impressions average values.

If a certain post type or concept led to drops or spikes in your Instagram metrics, you need to identify them in order to know what to avoid or - quite the opposite - use more.

Therefore, individual posts’ performance stats are another key element of your Instagram analytics reports that are easier to understand and interpret once you know more about your audience.

post details instagram

Individual posts' performance data should be included in your Instagram analytics reports since it offers plenty of helpful insights, like what type of content should be boosted for greater reach or engagement.

4. Free Instagram reports templates

Checking various social media reporting templates may help your better understand what you should include in your reports. Or, who knows, you may get some design ideas to make your own reports more appealing.

Depending on your clients', they may want to see their social performance in PDF, PowerPoint, or Excel.

We're sharing Socialinsider’s social media reporting templates as a starting point for your reporting to help you out.

Download free excel template

Download free PowerPoint template

Final thoughts

Instagram is considered the best social media platform for business because of its ability to market your brand and help you connect with your target audience.

If you want your client's brand to thrive on Instagram, you need to track the performance monthly or quarterly, export the metrics into a presentation-ready report and showcase your results.

Tracking the right metrics will help you know how your client brand is performing, how your client's competitors are performing what they are up to, and strategies to implement to ensure that your client's brand performs well on Instagram.

Elena Cucu

Content Writer @ Socialinsider

Mixing the words with the data is how a digital marketer should play the game of brands. And that’s me, a driven-born digital storyteller!

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Improve your social media strategy with socialinsider.

Use in-depth data to measure your social accounts’ performance, analyze competitors, and gain insights to improve your strategy.

report instagram

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Senators demand Mark Zuckerberg produce details on Instagram's 'warning screens' that allowed users to see potential child sex abuse material

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  • Senators on the Judiciary Committee demanded in a letter that Meta produce information about Instagram's now-shuttered "warning screens" that allowed users to see potential child sexual abuse material.
  • The letter, obtained by CNBC, follows a contentious January hearing where Meta CEO Mark Zuckerberg was questioned about Instagram's policies related to such content.
  • Both Republicans and Democrats in Congress want to pass legislation to hold social media companies more accountable for such material on their platforms. But the calendar and the looming 2024 elections complicate their efforts.

In this article

WASHINGTON — The Democratic chairman of the  Senate Judiciary Committee  and one of its most senior Republicans escalated their demands Monday for information from Meta CEO Mark Zuckerberg about Instagram's now-shuttered "warning screens" for child sexual abuse material, according to a letter first obtained by CNBC.

Sen. Dick Durbin, of Illinois, the committee's chairman, and Republican Sen. Ted Cruz, of Texas, gave Zuckerberg 11 days to produce a trove of records and responses related to a still-murky chapter in Instagram's history, and instructed the Facebook founder to preserve any records related to how the Meta platforms' algorithms handled child sexual abuse material.

The letter from Durbin and Cruz follows a contentious and emotional Judiciary Committee hearing in January about social media and child sexual abuse material. There, Zuckerberg was repeatedly pushed into the spotlight by Republicans and Democrats alike.

Cruz used part of his allotted questioning time to grill the Meta CEO on a formerly available feature on Instagram described as a "warning screen" that users needed to either heed or bypass before the social media platform would grant them access to view search results for terms likely to produce images of child sex abuse.

The warning screen option was removed in June of last year, but only after The Wall Street Journal reported on it and pressed the company for details about why it permitted the abusive content on the platform in the first place.

At the time, Instagram refused to tell the Journal when the warning screen option was first created, or why, or by whom.

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The black screen notified viewers that forthcoming search results "may contain images of child sexual abuse" and then noted that viewing such images is a crime. Nonetheless, at the bottom of the warning widget there was another option: "See results anyway."

A Meta spokesperson replied to CNBC's request for comment on the senators' letter by noting that the warning screen button isn't shown anymore.

At the Senate hearing, Cruz pressed Zuckerberg to reveal how many times the warning screen had been displayed, as well as how many times users saw the warning screen and clicked on the "See results anyway" option. The Instagram boss said he did not know the details and promised to "personally look into" it and answer their questions.

Now, almost two weeks later, Cruz is following up with a formal congressional request for records.

The letter Monday also asked Zuckerberg to detail whether Meta ever conducted further investigations into the users who clicked "See results anyway," and how many minors' profiles had been viewed behind the warning screen.

A detailed explanation of Meta's decision to remove the warning screen was also on the list of demands, as well as all documents related to Meta's development of the screen and the decision to display it.

The letter comes as both Republicans and Democrats have vowed to pass legislation to hold social media companies more accountable for child sexual abuse content that appears on their platforms.

While there is strong bipartisan support for several bills that would do this, a packed legislative calendar and looming presidential and congressional elections makes the odds of any action on the issue this year 50/50 at best.

Meanwhile, Meta and other social media platforms are waging a ferocious lobbying battle with the app store giants Google and Apple over where and how age verification should take place online.

Platform providers such as Meta and ByteDance, which owns TikTok, want any age verification online to take place at the app store level, with parental approval required for users under 16 who want to download apps.

Apple and Google, by contrast, want the social media apps themselves to be individually responsible for verifying the ages of their users, and for obtaining parental consent for minors when appropriate.

comscore

Meta turns its back on politics again, angering some news creators

The platform announced it won’t recommend ‘social commentary’ or political news.

Meta announced on Friday it would stop proactively recommending political content on Instagram or its upstart text-based app Threads, alarming news and politics-focused creators and journalists gearing up for a crucial election year.

While users will still be allowed to follow accounts that post about political and social issues, accounts posting such content will not be recommended and content posted by nonpolitical accounts that is political in nature or includes social commentary also won’t be recommended, Meta said.

The company said it also won’t show users posts focused on laws, elections or social issues from accounts those users don’t follow.

“This announcement expands on years of work on how we approach and treat political content based on what people have told us they wanted,” said Meta spokesperson Dani Lever.

Meta said users will still be able to see politics-related posts in their main feeds from accounts they follow. But the new approach means users are less likely to see politics-oriented content or accounts on Instagram’s “Explore” page, its short-form video product known as Reels, and the suggested-users-to-follow box. Meta also won’t be recommending politics to users’ feeds on Threads. Meta said it plans to develop tools to allow users to opt in to seeing more political content, but those tools are not available.

Keith Edwards, a Democratic political strategist and content creator, said he’s met with the White House twice recently and urged officials there to join Threads, but now he regrets the effort he put into the platform.

“The whole value-add for social media, for political people, is that you can reach normal people who might not otherwise hear a message that they need to hear, like, abortion is on the ballot in Florida, or voting is happening today,” he said. “There’s TV ads, but who watches TV anymore? Most people are on their phones, and Meta apps are where most people hang out.”

The change outraged some news and political creators, many of whom turned to Instagram’s Threads app after having their X accounts affected by Elon Musk, who removed their blue verified check marks and banned some progressive activists and journalists from the site.

Meta launched Threads last summer as an alternative to X. The service quickly grew by allowing users to easily import and follow their social connections from Instagram, and it has been adopted by many high-profile journalists, celebrities and content creators.

In recent years, Meta has increasingly backed away from surfacing news and politics to users as the social media giant has faced criticism for how it polices misinformation, contentious ideas and extremism. Shortly after Meta launched Threads, Instagram head Adam Mosseri posted that the company would not “encourage” politics and “hard news” on the platform. He said the increases in engaged readership from such promotion was “not at all worth the scrutiny, negativity (let’s be honest), or integrity risks that come along with them.”

Sari Beth Rosenberg, a podcaster in New York, said that after feeling like she couldn’t connect with her audience on Twitter after Musk took over, she moved to Threads. “As much as I was hesitant about Meta now controlling Threads, I was giving it a chance. … But what they’re doing is penalizing and restricting very crucial conversations around politics at the most crucial election of our time.”

Rosenberg said she’s used her platform to educate people about public health and the coronavirus pandemic, but given Meta’s changes, she’s now concerned that if she mentions those topics she’ll have her reach restricted.

Ena Da, a content creator in Brooklyn, said that Meta’s policy was extremely vague, and the phrasing around social issues concerns her. “Some people’s entire existence and their perspectives are going to be deemed political,” she said, “like me as a Black woman. This is going to silence a lot of marginalized people.”

Isaias Hernandez, a Gen Z content creator who posts on environmentalism, said that the change could lead to voters being less educated during a major election. “Climate policy is a huge factor for a lot of young people voting,” he said. “I think we’re going to lose a large chunk of voters if we’re not able to put climate information out there.”

Edwards, the political strategist, said the changes are likely to have political consequences. “[Meta] is trying to turn the world apolitical, which only helps authoritarian movements, at a time when authoritarian movements are on the rise in Western democracies,” he said.

The changes are likely to have less impact on conservative creators, said Emily Amick, who is followed by 133,000 accounts on Instagram. Many large right-wing content creators are expert at evading restrictions by not posting overtly about politics, she said.

“There’s a lot of money behind right-wing influencers; it’s a really robust ecosystem that’s made to succeed on today’s internet, and these changes will only help them further,” she said. She said she’s already seen her view count on posts drop when she speaks about politically charged topics such as abortion and guns.

“The right has really effectively developed content that maximizes the aesthetics of visual-based social media,” she said, “especially through trad wife influencers . They create content that does not appear to be expressly political, though it has profound political implications.” “Trad wife” is short for “traditional wife” and refers to influencers who create content about homemaking and often weave conservative messages into their content.

Ashton Pittman, news editor at the Mississippi Free Press, an online nonprofit based in Jackson, Miss., said the changes also might negatively affect his publication. Pittman said he relies on social media recommendations to grow the outlet’s readership. “If you don’t get local news, democracy suffers,” he said. “If social media corporations are hiding local [political] news from you, you’re going to be less informed, and the place you live in is going to be worse off.”

Professional accounts on Instagram that ave recently posted political content can check their eligibility to be recommended under Account Status, Meta said. From there, they can edit or remove any recent political posts or appeal the company’s decision to restrict their account and content from recommendations.

On Friday, Mosseri said that when restricting content, “we’re not talking about all of news, but rather more focused on political news or social commentary.”

“The thing that’s scary about it is, what is political?” said Edwards. “Bud Light was not political until it was. The green M&M was not political until Tucker Carlson made it political.”

“If I post about LGBTQ rights, or about being a gay man, is that political?” asked Pittman, the Mississippi editor. “If I post about Taylor Swift , is that political because bad actors are making everything political? Everything is political if we’re honest with ourselves — it’s just about who’s defining what’s political and who gets to define that and what does it mean?”

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Megan Thee Stallion's 'Fire Crotch' Line Nixed from 'Mean Girls' on Digital

Megan Thee Stallion's 'Fire Crotch' Line Nixed from 'Mean Girls' on Digital

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Marvel was pivoting away from jonathan majors even before conviction, jonathan majors marvel was already pivoting away ... before conviction: report, 41 2/21/2024 12:22 pm pt.

Jonathan Majors was quickly dropped by Marvel in the wake of his assault conviction -- but as it turns, the studio was already inclined to move on ... at least according to a new report.

As everyone knows, the actor was cut loose just minutes after word came down from a NYC jury in December that he was guilty on two of four counts -- including harassment and assault -- as it pertained to charges that he'd harmed his ex-girlfriend, Grace Jabbari .

Granted, he only ended up getting convicted on what happened outside of the car -- not inside, where prosecutors claimed he'd really roughed her up -- and yet ... Marvel immediately announced he wasn't working with them going forward. They didn't skip a beat.

Welp, per a new THR story ... Marvel is now in the cleanup process of their next chapter -- as they were originally planning on hitching their wagon to Majors' star as the new big villain ... but those plans changed once he got caught up in this DV case.

They say the next 'Avengers' movie -- which was going to be called 'The Kang Dynasty' -- is now not going to include Majors' character's name at all ... and they're rewriting the next slate of films to either cut out Kang altogether, or to seriously sideline him and make him a footnote in the larger plot. It's a heavy lift, but everyone expected that to be the case.

The more interesting tidbit here in this report is the notion that Marvel/Disney had apparently already made a decision in terms of where they wanted to go with Kang and Majors.

THR, citing sources, says Marvel was already making moves to minimize Kang's involvement in future movies -- and the apparent reason ... money. It sounds like Majors' appearance in 'Ant-Man and the Wasp: Quantumania' wasn't a financial success (it definitely wasn't) and because of that ... they felt audiences just weren't in the mood for more Kang.

The movie made $476 million globally through its theatrical run ... but by superhero movie standards, that's pretty trash. So, on its face ... it sounds like Majors' fate was sealed.

Of course, Majors hasn't been sentenced yet ... and his team is trying to have his conviction thrown out. Either way though ... it almost feels like Marvel's closed the door on all this.

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Royal Caribbean's CEO said its massive new ship was designed for Instagram. I saw 9 things on board that make it a social-media sensation.

  • Royal Caribbean Group's CEO said its new Icon of the Seas was designed to have "Instagrammable moments."
  • Guests' social media posts create "FOMO" that helps drive bookings, he said. 
  • I sailed on the new mega-ship in January and saw just how social media-friendly the mega-ship was. 

Insider Today

If you've been jealous of all the cruisers sailing on Royal Caribbean's new, wildly popular Icon of the Seas ship , you're not alone.

In fact, Jason Liberty, Royal Caribbean Group's president and CEO, said the new mega-ship was built to do just that: Create a sense of FOMO — or the "fear of missing out."

The company designed Icon to have "Instagrammable moments" that can be shared on social media, creating "incredible FOMO" from the guests' friends and family, Liberty told reporters in January.

This digital attention has, in turn, helped drive Royal Caribbean's bookings. "All of a sudden, we have people who didn't think they were ever a cruiser become a cruiser," he said.

Icon doesn't have to try hard to get attention: At 1,198 feet long and 250,800 gross-tons, it’s already won the title of the world’s largest cruise.

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"We built the biggest, baddest ship on the planet," Liberty said. "That in itself is a crown jewel for marketing."

On board, Royal Caribbean didn’t shy away from flashy, maybe even absurd, design elements.

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The cruise line invited me on Icon's complimentary preview cruise in late January, a week before its official debut.

During my three nights at sea, I saw the cruise company's CEO's claims of "Instagrammable elements" almost everywhere I looked.

Liberty cited features like the Pearl, a kinetic 3,600-tile structure, as one of Icon’s social media friendly spots.

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It's true: Taking a family photo before the eye-catching structure seemed to top many guests' to-do lists.

But the glittering Pearl is only one of Royal Caribbean's obvious attempts at creating social media fodder.

These were the nine most noticeable ones.

1. Just look nearby: A statue of a peeing dog and another of a person climbing out of a maintenance hole are just a stone’s throw from Pearl.

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Tell me these weren't designed to be a photo opp. Wouldn't your kids want to giggle at and pose next to a hind leg-up dog?

2. At this point, we’ve all seen photos of the ship’s colorful waterpark.

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The six-slide park towers atop the ship like a bowl of rainbow spaghetti, an obvious marker of the vessel while it's homeported at Miami's heavily trafficked cruise terminal.

I wouldn't be surprised if it was one of the most photographed amenities on the 20-deck ship.

The waterpark is a visual overload.

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The twisting slides hang overhead like bright tree vines while children rapidly zig-zag around the course like their afternoon fun depends on it (it does).

3. Nearby, the ship’s take on a traditional pool deck is filled with photo-worthy amenities.

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The largest pool has in-water loungers, while another has a swim-up bar — perfect for posting poolside photos with a mai tai in hand.

On the drier half of the deck, travelers posed with their friends on the bright hammock-like nests.

4. Thankfully, the most Instagrammable pool is in a no-kid zone.

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The adult-only suspended infinity pool has beds, in-water loungers, and unobstructed ocean views — perfect for your obligatory "hot dogs or legs" photo.

Even I couldn't resist sneaking a shot of the beach club-like alcove.

5. A few decks below, the Central Park 'neighborhood' is just as photogenic as its New York counterpart.

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The peaceful open-air retreat is glowing with plants and the gentle hum of strolling guests. It felt like I was breathing in the freshest air at sea. Ironically, I was on a mega-ship that would likely damage the environment .

But imagine the perfect shot: You, posing by one of the orchids, holding a glass of Champagne from the adjacent walk-up bubbly bar.

6. Surfside is one giant photo op.

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Your young children might get FOMO after seeing pictures of the open-air neighborhood.

Just look at the giant flamingo statue, carousel, and small water playground.

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The colorful space — decorated with bright murals and candy-shaped decals — could be a visual feast for travelers curating a colorful Instagram feed.

7. Did your friends on Icon post pictures of a fancy dinner with cocktails and live music? They paid $200 for the shot.

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Icon of the Seas' most expensive restaurant , the $200-per-person Empire Supper Club, has every food influencer's three favorite categories: small plates, decadent cocktails, and a luxurious ambiance.

8. One of the ship’s most 'Instagrammable moments' is the AquaTheater’s unique diving, swimming, and acrobatic show.

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The adrenaline rush of the nighttime performance, which flexed a waterfall and giant robotic arms, humbled my cruise show-hating ego.

More importantly, the semi-circle theater's lighting was perfect for photos and videos.

9. At night, a steampunk-ified piano and player take residency in a random elevator.

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If you're lucky enough to catch the right elevator, you'll find yourself in the middle of a delightful but cramped performance.

Unfortunately, the show will last as long as your elevator ride, which sounds more fleeting than the annoyance your social media followers will feel when you post way too many Instagram stories and photo dumps from your Icon of the Seas vacation .

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  18. Instagram 'warning screens' for illegal content are target of Senate

    Senators on the Judiciary Committee demanded in a letter that Meta produce information about Instagram's now-shuttered "warning screens" that allowed users to see potential child sexual abuse ...

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  22. Marvel Was Pivoting Away from Jonathan Majors Even Before Conviction

    Jonathan Majors Marvel Was Already Pivoting Away ... Before Conviction: Report. 2/21/2024 12:22 PM PT. Getty. Jonathan Majors was quickly dropped by Marvel in the wake of his assault conviction ...

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  24. 9 Features That Make Royal Caribbean's New Ship an Instagram Sensation

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