sales presentation and dramatization

7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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How to Use Storytelling in Your Sales Presentation

Any sales presentation worth its salt should grab the audience’s attention and interest them in the product. All too often, however, generic and inauthentic sales presentations can have the opposite effect—causing potential customers to switch off and lose interest. Thankfully, however, there is one sure-fire way to make a presentation personalised, unique, and impactful: storytelling.  

Perhaps the single most essential factor in creating an effective sales presentation good storytelling ensures your audience remains interested throughout. The engagement such an approach creates leads to more interaction and conversation surrounding your product or service—and potentially more conversions.  

Of course, ensuring a sales presentation tells a story is far easier said than done. In this blog, we’ll detail four important tips for integrating storytelling into your sales presentations to drive sales and improve customer loyalty.   

Give Your Presentation Structure   

A sales presentation needs a clear and focused structure if an audience is to follow along. By structuring it as a story with an arc, the chances of your audience connecting with the presentation rapidly increase. Indeed, research shows that facts are approximately 22 times more likely to be remembered if they are part of a story.  

A basic story has three main parts — the beginning, middle, and end — so salespeople should make sure their presentation has that as a foundation. The introduction needs to be brief yet captivating, catching an audience’s attention immediately—with an intriguing statistic, for instance. The middle should be centred around overcoming a challenge relevant to the audience. That might involve describing the problems they may encounter without the help of the product or service in question.  

The conclusion of a presentation should make the most impact. It should connect the product or service being sold to the issues being discussed and is the perfect chance to demonstrate how a business answers their problems. A conclusion should wrap everything up, summarise the main points, and end on a strong and memorable note.  

Appeal to Emotion and Personality   

A sales presentation also allows a salesperson to humanise their brand. A personable sales presentation gives customers a better impression than one that seems just a thinly veiled attempt at extracting their money. While it’s necessary to delve into the technical specifications of a product or service, that can’t take up the entire presentation. The best presentations need to be an equilibrium between technicalities and personality, which is where storytelling comes in.  

One of the primary reasons sales presentations are so effective in marketing is that they trigger an emotional response. Emotions, not logic, drive people’s purchasing decisions—with one study suggesting that 95% of all purchase decision-making occurs  in the subconscious mind . All good stories are rooted in emotion, and sales presentations are no different. By thinking about their audience’s personal goals or pain points, salespeople can use that to their advantage when crafting a presentation.  

Another way to elicit an emotional response is to create conflict and suspense in a presentation—classic storytelling tactics that fit well with sales presentations. The best stories begin with a hook, and the conflict throughout creates interest and keeps your audience invested in your story.  

Keep it Brief and Engaging   

Even with captivating storytelling, people lose interest if a presentation is too long-winded. While it is easy to get carried away with a good story, or even veer off-topic, keeping things brief and presenting only high-quality information offers more value to an audience. Incorporating stories into a sales presentation is intended to enhance them—not distract from them—so it is best to limit stories to just enough time to shake things up and pique an audience’s interest.  

Working out the necessary length means first identifying the purpose of a presentation; if a salesperson can’t answer that question quickly and immediately, then it is unlikely that their audience will be able to as well. Sales presentations can leave a much better impression by conveying clear, brief, and concise information.  

Practice, Don’t Memorise  

It is worth remembering that a story is only as good as the one telling it. Presenters should avoid excessive memorisation of a script; doing so will come off as generic, monotonous, and disingenuous. Rather than putting paragraphs of information in a presentation, it’s best to use bullet points to guide the speaker—allowing them to be spontaneous and seem more authentic.  

Quickly telling a story as a sidebar feels far more genuine and compelling than just rehearsing a presentation from a slideshow. Speakers need to be energetic, charismatic, and natural; a poorly told story will be boring and often lead to more questions than answers.  

It is also important to adopt a philosophy of continuous improvement. By improvising a presentation slightly as they go and tailoring the content according to their audience, salespeople can find out what works best and then personalise the presentation for individual clients—giving it far more value than generic stories that clients can’t connect with.  

Conclusion   

Sales presentations must consider storytelling as a prime factor —from the moment they are written. While there is of course a need to include technical substance, there needs to be a balance between that and creating engagement through storytelling. Keep your audience intrigued by making sure the story you tell is well-structured, emotional, concise, and organic, and they are all the more likely to repay you in turn.  

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Five Elements of Sales Presentations That Wow

Sales presentations can be tricky. There’s a lot riding on your shoulders and it seems like any wrong move can blow the deal.

An effective sales presentation isn’t only a matter of doing your homework just to say the right things and answer every question. It’s also about being more convincing and relatable than your competitors’ presentations. If your audience finds you more likable than those other reps, you’re halfway there.

Successful presentations also require good utilization of your presentation slides. The way you create your slides will influence how you deliver them in front of your audience. Should your slides be designed for you to depend on them throughout the presentation…or should you veer off-course and only refer to them minimally? (We will give you our answer shortly.)

You also need to think about your audiences’ current challenges, how you’ll address those challenges, and also your own professionalism and enthusiasm during the presentation. No pressure, right?

While there are not any shortcuts in sales, there are several field-tested principles you can employ to deliver highly effective sales presentations. Here are five elements of sales presentations that wow:

1. Focus on Your Audience, Not Your Product

Anyone can get a few people into a room and praise a product or service via PowerPoint. But focusing on your product is unimaginative and ineffective. Not to mention that your audience can usually Google all the specs and bullet points they’d ever need, with or without your presentation.

Highlight your buyers’ challenges. While you’ll need to educate your prospects about what you offer, only share the minimal amount of product information needed for solving their problems. Deep down, no one in your audience is there to hear about your product. They’re really there to hear about themselves. So, give them what they want in your presentation, which is for you to:

• Empathize with their frustrations
• Make them feel justified for being frustrated and tell them they deserve better
• Make them feel relieved that they can now do something more easily (or more quickly, more profitably or whatever it is they’ll get from a buying decision)

Your competitors are already giving your audience lists of features and product specifications. Prospects don’t need those things from you. Instead, show them why their lives – or at least their work – will be better with your product instead of the competitor’s.

2. Make Your Presentation Visually and Mentally Simple

Information overload is a sales killer. It makes presentations forgettable, tiring and downright painful to sit through. Also, too much information has a way of introducing new concerns that the audience hasn’t previously thought of. When worrisome statements or facts arise, movement through the sales funnel slows down.

Don’t cram. Use only a little text in your slides and focus on visuals. Reduce clutter and cut out anything that’s not crucial for closing a deal. As with anything, less is more.

Along with making your presentation visually simple, its information should be simple as well. The best presentations make complex concepts easy to understand. If you can demystify something for your audience or give them an “epiphany,” you’ll gain instant credibility.

3. Design Your Slides for the Sole Purpose of Supporting a Conversation

  Sales presentations are best when they’re merely a roadmap for holding a conversation with your audience. To be truly effective, your slides shouldn’t be used as a script. Otherwise your audience will wonder why they didn’t just read the slides on their own.

Instead of being a script reader, you should be seen as an expert with valuable insight that your competitors can’t match. Experts hold conversations. They don’t read scripts. Embrace spontaneity!

A few tips…

Consider your slides an outline. Since you are leading a conversation in your presentation, design the slides as a simple overview of your main points. You might stray from these points, but that’s ok. No one will mind.

Use your slides as “seasoning.” Incorporate a few splashes of entertainment, humor, colors, small video clips or other elements to keep your audience’s attention. But, only add such seasoning if you feel it will help you earn a sale.

You can also reserve some optional slides for charts and statistics just in case someone asks to see such info. Just don’t make these statistics your focus if they’re not going to make or break the sale.

Let your audience lead the conversation. Don’t fear unexpected twists, turns or straying from your slides altogether. Even after you’ve done your homework, you will never know what your prospects’ biggest concerns are until they tell you.

Embrace interruptions. Amateur salespeople get cold sweats at the thought of hitting a wall of unanticipated comments or questions. Such interruptions are golden opportunities, not brick walls. They happen because there’s something more important on your audience’s mind. So, when you get sidetracked, thank your prospects for nudging you into a deeper priority.

4.  Tell a Story

Now that you’ve designed a presentation to support a dialogue with your prospects, it’s time for a more advanced tactic: storytelling. We’ve all heard that storytelling is an effective way to connect with people and close more deals. But not every salesperson does this right.

Skip the brand narrative. Your brand narrative, where your product or service is the champion of the story, isn’t the best way to go in sales presentations. This is one of the biggest mistakes salespeople make. As we touched on above, your attendees aren’t really there to hear about your brand or your product. They showed up to hear about themselves.

What should you do rather than focus on your brand narrative?

Make your audience the hero. Your storytelling should paint the audience as the main characters. The product or service is merely a supporting actor who’s there to help your prospects win in the end.

Weave a beginning, middle and end. To begin the story, paint the setting. Describe the way things currently are with your prospects – including their challenges and frustrations. Next, portray a picture of what they could become if they wielded the right tool (the product). For the ending, present a call to action, such as a buying decision that enables the prospect to become the hero.

5. Be Passionate, or Don’t Do the Presentation

For the above tactics to be effective, you need to have passion for your product. It’s so important to express a genuine enthusiasm and energy in your presentations.

If you’re bored with your product, your audience will sense your apathy. Your mediocre presentation won’t fly and you won’t close the deal. If you don’t have the passion it takes to perform enthusiastically, consider deferring the presentation to another salesperson.

What’s so magic about passion?

Passion feeds knowledge. It makes you crave the continuous learning you need to stay up to date.

Passion makes you care about your audience. When you believe in your product, you want to help everyone else experience its benefits.

Passion keeps you sharp. When your prospects have questions or objections, it’s your passion that will help you effectively answer these questions and turn them into buying decisions.

In short, passion for your product enables you to transition from a mere salesperson to a brand evangelist.

Even New Salespeople Can Win Creating and delivering sales presentations is intimidating, especially for new reps. But that doesn’t mean you can’t close big deals, even on the first couple of tries.

Whether you’ve got decades under your belt or you’re only just entering the field, you can do this. Accept the challenge and roll up your sleeves.

If you are new to selling and wondering if you have what it takes to deliver sales presentations that wow, run through this checklist:

• Am I genuinely passionate about this product/service?
• Am I able to empathize with my audience?
• Can I intently listen to my audience and hold a valuable conversation with them?
• Can I keep cool when faced with unexpected twists and turns?
• Am I good at researching and keeping informed with this industry and its trends?
• Can I critique myself and make improvements where needed?

If you answered “yes” to all or most of these questions, you likely have what it takes to deliver winning sales presentations.

By Accent Technologies

29th august 2018.

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How to create an effective Sales Presentation

Sales presentations are one of the most effective tools to increase sales. Here’s everything you need to know to create a powerful one

If you are a salesperson, you are likely to be constantly thinking about how to increase sales. You may wonder what are the ideas, concepts or tools that could help you do that.

What if I tell you that there is one magical tool you can use to increase sales?

This is my number one tool to increase B2B sales. I have used it in multiple organisations as well as in channel & reseller sales with fantastic success – great sales and revenue results.

This magical tool is: The Sales Presentation . 

In this article, I will in detail share everything I know about this tool. I will discuss the following topics:

Why the sales presentation is important

• What are the components of a great sales presentation

How do you create a really good sales story? 

An example of a successful sales story , five steps to build the perfect pitch, what presentations often do wrong, you need to transfer knowledge .

While working with your sales team, it is important to transfer information and knowledge to them as efficiently as possible. If you can educate your sales persons about your product or solution and train them to present it at the same time, they can start selling it immediately, saving valuable time.

All salespersons need to learn a sales pitch 

To grow your business to increase sales, you need a sales pitch. All salespeople should have a consistent sales pitch. It is best if the sales leadership creates the best sales pitch they possibly can and then trains every sales person to present that pitch to your end customers. In doing this, you ensure that you make the sales person’s job easier, enabling them to make more sales.

A presentation is easy to consume 

A sales presentation made using PowerPoint or Google slides is fantastic because if done well, it allows the receiver to easily understand the story you are telling. It is easier for a person to comprehend information presented slide-by-slide than to process a mass of text contained in a brochure or email. Once your sales person understands your story, it’s not only easier for them to tell the story to others, they will also be hugely motivated to do so.

A presentation is easy to update 

Products change, offerings change, we make things better, and with all this we must update our sales presentation and sales materials. Presentations are way easier to change than, say, brochures. We can quickly add a slide, remove a slide, change some text or replace a graphic.

Presentations are easy to send to prospects 

After sales people hold a call or a meeting with a prospect, presentations are great to send as follow up material. If you want to be extra helpful you can provide the deck in original PPT format via a link so the prospect can use your slides when creating internal presentations about your solution. 

Prospects can share presentations internally  

When sales people have meetings with prospective customers, many times there are people such as colleagues or decision-makers who cannot attend the meeting, and it might be difficult or time-consuming for you to deliver the sales pitch to them at another time. A really well-done presentation that you send your prospect via email is easily shared with bosses, colleagues or senior company leadership. That way, your sales pitch can reach them without you even being present.

What are the components of a great sales presentation?

I believe a great presentation is all about the story. Looking at it technically, however, a great sales presentation comprises two main parts – the core pitch and the appendix.

‍Part 1: THE CORE PITCH – A great core pitch must tell a great and focused story. To tell a great story, you will need to understand your B2B customer, your end customer and your product or solution really well. For this, you will need to create detailed customer profiles , build a proper value proposition and do your research on the market.

PART 2: THE APPENDIX –  Because the core pitch must be focused on the story you are telling, any other information (which is important but doesn’t really contribute to the story) must go in the appendix.

‍ Why a great story makes a great presentation

So here’s the thing, if you are selling a B2B solution, you are probably spending a lot of time getting that one meeting with a prospective customer where you can explain what value you can deliver to them. But the prospect is probably meeting several of your competitors too, so you need to think of what you can do to stand out.

The presentation is the number one factor as to why a customer chooses one vendor over others , says a Gartner research report.

So, if you want to stand out, you must have a presentation that stands head and shoulders above that presented by your competitors.

‍How do you ensure your presentation stands out from that of your competitors?

You create an amazing sales story that focuses on value propositions. 

Creating a really good sales story is an art form and takes time and energy. One of the best presentations I ever made was developed over 45 iterations.

It led to fantastic results – the company managed to find partners all over the world for a new product and closed deals with over 100 of the world’s biggest telecom operators – with a minimal budget. But that’s not all, our partners were willing to pay our company a $20,000 recoupable guarantee to close a deal. I wrote this article on that project: How I built a hugely successful partner program and you can too (in-depth).

When I am building my sales story, I work with the following outline:

BUILD THE FOUNDATION

• Agree: One or several slides that state something we can all agree on. This could be something about the field of business you are in, the industry, a problem or something else that is connected to what you do.
• Explain the problem: In a few slides, explain the problem without mentioning or discussing your product or solution. The problem description should be high level. 
• What could be a solution: One slide where you explain what the solution could be without mentioning your product or service. 

EXPLAIN YOUR SOLUTION AND VALUE PROPOSITION 

• Your offering: One slide with text and an image that explains your offering in one sentence.
• Value proposition: Next, explain your value proposition in several slides. While you draft it, remind yourself that you are explaining your product or solution’s value proposition – that is the value it brings to the customer – and NOT its features and functions. 
• Explanations: It all depends on your offering, but make sure you subsequently add explanations about the features or functions of your product or service. 
• Why choose us? Answer this question here. Create one or several slides that explain how you are different and why you should be the chosen vendor.
• The value we offer you: Conclude by reiterating the value you offer the prospect. 
• Company info: Add some slides with information about your company.
• Case studies: It’s always great to add examples of how you delivered value to customers.
• Typical questions: Create slides that answer the most common questions you get from prospects. Preferably address one question in each slide. 

I also think you should read this article that really helped me polish my sales pitches: The Greatest Sales Pitch I’ve Seen All Year – The Mission – Medium .

I created a sales story for Appland , a company that offers a mobile games subscription service. The B2B customers in this case were telecom operators around the world, and mobile phone users were the end customers. 

Appland built a channel partner program so that its partners could help them sell its Games Clubs to mobile phone operators in their countries who would include the product in their offerings to their customers. The program was so successful that in just three years, the Sweden-based company had signed on over 100 of the world’s biggest telecom operators as its customers.

This was how I structured the story for Appland’s channel partners according to the pointers I gave in the previous section: 

• Slide 1 (Agree): We all want quality content. Subscription streaming services like Spotify, Netflix and HBO show us that people want really good content and are prepared to pay for it. 
• Slide 2 (Agree): People love to play mobile phone games. 82% of all apps sold in Google Play and Apple App Store are games. Revenue generated by mobile games is an astonishing $40 billion per year. 
• Slide 3 (Agree): Over 1.8 billion people on the planet play mobile phone games. 
• Slide 4 (Problem): But you know what? These games have become boring. 
• Slide 5 (Problem): If you get a free mobile game it will nag you to buy coins and berries. You see advertisements on it all the time. Some games suddenly stop and make you wait three days before you can play them again. Some games implement a type of gameplay where you have to constantly wait for stuff. 
• Slide 6 (Problem): This “harassment” happens because it is the only way for a game developer to make money. 
• Slide 7 (Solution): We need to bring back the fun in games. 
• Slide 8 (Solution): We can do this by creating a business model that makes it easier for developers to make money and for consumers to get amazing content so that they can play without being nagged to buy things.

EXPLAINING THE SOLUTION 

• Slide 9 (Our offering): Let us introduce the Games Club – a service that offers subscribers 400 of the world’s best games.
• Slide 10 (Value proposition): The games are the absolute best of the millions on offer. Users get free in-app purchases and the service lets users play games for as long as they like. Customers are offered a free trial and there are no advertisements or interruptions.
• Slide 11-16 (Value proposition): Details of the super popular games that billions of people are playing, all of which are included in the Games Club subscription.
• Slide 17 (Explanation): A summary of all the content of the games on offer and also data on how popular the games are.

CONCLUSION 

• Slide 18 (Our Secret Sauce): Consumers can play games offline in a model where they pay a low price and can play as much as they like. In addition, there is a digital rights management system that will lock all games installed when users unsubscribe to the service. 
• Slide 19 (Conclusion/The value we offer you): The Games Club is a high-quality service and together we can launch and market the solution to your customers. The value you get is a revenue share of the service, your branding and you will have an amazing offering for your consumers. 

This summary is slightly simplified but I hope it still works as a good example of how we can build a story. As you see, I did not talk about the features and functions of the service. I discussed value for users and values for the prospect Appland wanted to work together with. 

You now know how to create a really good sales story. Next, you need to put together a convincing pitch. How do you do that?

My approach to create the perfect pitch are these five steps.

Step 1: Create detailed customer profiles

If you don’t understand your customers well – B2B as well as end customers – you will never be able to craft a good message and presentation to attract them to your product or solution. Click here to learn How to create customer profiles / buyer personas for B2B Sales .

Step 2: Build a proper Value Proposition

You need to create a really good value proposition for your product or service. Click here to learn How to Create a Strong Value Proposition for B2B .

Step 3: Do research 

To find a really good story you need to do research. You need to understand the industry, the problems there and how you can connect this to your product or service. You need to dig and find that story. 

Step 4: Build an outstanding presentation 

I think there are many ways to design a good sales presentation. It all depends on how it will be used. Will it only be used for presentations or will it be sent to clients via email? Do you think the prospect will forward the presentation to colleagues? All these questions need to be considered when you draft your presentation.

As I mentioned earlier, I design presentations with two major sections. The first section contains my “Core pitch”, which can be between 10-45 slides. (I try to restrict the presentation to a maximum of 25 slides). The second section is the “Appendix” where I put all other slides.

Here are my general rules when I work on each slide:

• Only one message or story per slide.
• A super headline, sub headline, additional mini headlines and possibly a little text. You can see an example below. In this slide, you can quickly read and understand the consumer value proposition of the Games Subscription Club I wrote about earlier. 

• A slide can also only have an image and a little bit of text.

• It is ok to be succinct and not give out all details. If information is missing, the prospect will ask for it. 
• I always make sure to use standard fonts in presentations. Many people will use your presentation to present your pitch to their colleagues or customers and missing fonts can complicate matters.
• It should be easy for both internal and external personnel to make changes in the text.
• There should be “master slides” that make it easy for any channel partners to change the company logo and so on.
• The end slide should have contact information.
• The presentation should have divider slides so it is easy for the prospect to understand when you move to another section.
• Create BIG message slides for important conclusions.

• Make sure the design of the slides changes constantly so the prospect stays active and interested. 
• I add page numbers to the slides so it is easy to reference in discussions. 

Step 5: Continue to improve 

Version 1 of your presentation will not be perfect. Continue to improve your presentation as you learn new things. The sales presentation I created for Appland was on version 45 when I left the company. To create a really good story we need to test, evaluate and improve and this process never ends. 

So, you now know how to create a compelling sales story that will form a part of your presentation’s pitch.

Before we conclude, let’s talk about what people often do wrong while drafting their presentations.

I have seen a lot of sales presentations over the last 20 years and there is always room for improvement. Here are the most common mistakes I see:

• Egocentric: Presentations are often egocentric and all about the company and your product. The problem with this is that the customer doesn’t really care about you or your product or service. Customers care about themselves and they want you to tell them how you can make their lives better.
• Too much text: No one wants to read a mass of text. A presentation should be as succinct as possible or it will risk confusing people. Each slide should address one idea or point. When you have too many ideas on one slide, instead of paying attention to your next point, people are more likely to be distracted trying to digest what you said in your previous one.
• No storytelling: Humans love to be told stories. Presentations that are only a list of features and functions don’t command as much interest as those that tell a story of how the product or solution can add value to a customer’s life.
• Lack of value propositions: A presentation should be about the values that you offer to the customer. 
• Bad and ugly design: People like to look at things that attract them, and those things are usually well designed. You may not be an ace designer but there are plenty of designers you can find on freelancing platforms such as Upwork who will help make your presentation look professional.
• Difficult to understand: Some presentations use difficult language and also lack a structure, which makes them difficult to understand. 

You now know why the sales presentation is important, what makes a great sales presentation, five steps to build the perfect pitch and what sales presentations often do wrong.

I hope this article has given you the inspiration to create your own storytelling-based sales presentation that you can share with your sales team as one of the best sales tools you ever created. Go ahead and do it. Good luck!

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6 Essential Elements of a Successful Sales Pitch or Presentation [Infographic]

Updated: January 28, 2020

Published: April 09, 2019

Calling a sales presentation a "pitch" is a little misleading.

In baseball, good pitchers strike batters out. But in sales, a successful pitch is one that connects -- and gets hit out of the park.

As a pitch, however, good selling is something of an art form. People want to be told a story, to understand how your value proposition is going to mesh with their business and enhance it. How you accomplish that is up to you.

But along with the art of sales is a bit of science. The types of information most likely to convince a person to buy, or help them understand what you're talking about, can be broken down to zeroes and ones.

For example, did you know 40% of people respond better to information in visual form than when it's written? Or that the best presentations are two-thirds stories?

What is a sales pitch?

The sales presentation is where a huge part of this work gets done. Though you'll be speaking with your prospects about different concerns and questions on the phone, a sales presentation may be the best chance you have to put all your cards on the table and demonstrate exactly why your service is perfect for the prospect.

This infographic from PPTPOP breaks down the six essential elements of a successful sales presentation and includes examples from other companies' winning pitches .

From limiting the service offerings you recommend for a particular customer to ease their decision, to the types of proof you should include to demonstrate your product's worth, these helpful tips will help juice up any sales presentation.

Read on for tips on creating the perfect sales presentation, or skip to the infographic here .

Structure of a Sales Pitch

• A Stellar Cover Slide
• A Value Proposition
• A Powerful Story
• Enticing Solutions
• A Clear Call-to-Action

1. A Stellar Cover Slide

Your cover slide should reflect your company stance and industry. Your audience needs to "get it" instantly. Since 40% of people respond better to visual information than plain text, Google , Flickr , Unsplash , and Fubiz can be great sources for images that immediately boost your pitch.

2. A Value Proposition

What do you do? Summarize the value of your promise to deliver to prospects, and explain why they should buy from you. To help hone your value proposition, try using the "VP" formula:

[Company name]

helps [target audience]

with [services]

so you can [benefits].

Still not quite breaking through? Check out these examples of great value propositions:

• Geekdom - "We're a new kind of collaborative workspace where entrepreneurs, technologists, developers, makers, and creatives help each other build businesses and other cool things together."
• Airbnb - "Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world."

3. A Powerful Story

The most successful presentations are 65% stories. Present your story and your team to humanize your company and increase likeability.

Make sure you include the reason why your company and product came to be. Tell your audience what motivates your team to wake up and work every day. And offer tips that are personal and will make your audience smile, like, " John eats fast and makes things work. "

4. Enticing Solutions

First, focus on your client's problem. Here's how Airbnb did it:

Airbnb's first pitch extract: "Price is an important concern for customers booking travel online. Hotels leave you disconnected from the city and its culture. No easy way exists to book a room with a local or become a host."

• Problems - Price, convenience, access
• Aspirations - Have choice, unique experience, make money renting your place

Then, break down your value propositions into solutions tied to the benefits your clients want. Examples of benefits are, " Make more money and grow your business, " " Look good and impress, " and " Save time and money. "

How to list your solutions:

• Don't give too many choices
• Communicate results customers will get
• Make it easy and quick to understand
• Give examples that demonstrate your product's value.

The proofs you'll provide have to answer this question: " How do I believe you? " You should also:

• Add testimonials - They highlight what clients love about doing business with you. Use real client's pictures to enhance credibility impact.
• Share research data - Use expert quotes and findings that tie to the benefits of the product you're offering.
• Compare your products vs. competitors - Show your audience how you're better.
• Provide extra benefits - Offer a money-back guarantee, free trial, or free shipment to show and earn confidence.

6. A Clear Call-to-Action

A call to action is a simple command directing customers to take action (buy, start a free trial, sign up for our mailing list). To make your call-to-action even more enticing, include these sensory words to enhance your pitch .

Creating a Sales Presentation

• Build rapport with your audience.
• Lead with solutions.
• Include case studies.
• Ask for feedback.
• Be open to questions.

So, you're ready to create a sales presentation ? Here are some tips to keep in mind.

1. Build rapport with your audience.

If you want to give a successful presentation, you need to connect with your audience . Start out the presentation by addressing the audience and by appealing to them. This can be done by asking about their business (e.g., a new product launch or announcement).

2. Lead with solutions.

What's the biggest pain point your product or service will address? Start your presentation by providing the solution right off the bat. Not only will this capture your prospect's attention, but it will also keep them engaged and hungry to learn more about what you and your company have to offer.

3. Include case studies.

How can you support the solution you provided? Show the prospect how that solution can be applied. Case studies allow you to highlight specific aspects of your product or service that will positively impact the prospect's company. This helps you build credibility and further develop trust.

4. Ask for feedback.

It's important to connect with your audience and make sure they're engaged in your presentation. For example, you could ask, "Does this make sense?" or "Do you see how this would work for you/your team/your company?" Asking for feedback ensures that you're on the same page.

5. Be open to questions.

Let your audience know that they can ask questions at any time. Be aware of your audience and their reactions throughout the presentation. Sales strategist, Marc Wayshak , recommends, "Whenever a prospect interrupts you -- either with a verbal remark or subtle shift in their facial expression or posture -- stop immediately. Acknowledge the interruption, and welcome the opportunity to explore it with the prospect." You'll provide even more value to the prospect by addressing their questions and concerns during the presentation.

Your pitch is the fastest and easiest way to set yourself apart from your competitors. Make sure it pops with these tips -- and see the difference in your quota results.

Looking for more? Check out these sales pitch examples next.

Don't forget to share this post!

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Sales Presentation Tips: 5 Steps for an Effective Sales Presentation

4 minute read

Guest Post by  Toke Kruse

A sales presentation is critical because it shapes product or service impression, customer loyalty, and company reputation. Unlike doing school reports or giving an inspirational speech, a sales presentation significantly affects cash inflow; one of the factors considered by the management in evaluating a company’s financial performance.

These factors make it more stressful for salespeople to deliver a presentation to clients. Naturally, you should work hard to close a deal and bring the target money in. Ideally you should be able to maintain your credibility, confidence and composure despite the pressure. In order to create an effective sales presentation, give some thought on the following factors:

Salespeople are often encouraged to follow the 80/20 rule: 80% of presenting is about the audience; 20% is about the product. During your sales presentation, don’t jump straight onto cool product features right away. First give time to examining the challenges your audience faces and empathize with their plight. Adjust your content, structure and style to fit your audience’s concerns and needs. This shows them that your main purpose isn’t to sell, but rather to provide solutions.

If you have any doubts about the product or what you’re saying about it, the audience can “read between the lines” and sense this. If you don’t firmly believe in your product, it’s going to affect your presentation delivery. So as part of preparing your presentation, gather as much information as you can about your product, company, and industry. Learn how the product came to be, the main problems it solves for your audience, and how its features justify the price. If you know your product inside and out, you can answer any type of question your audience may throw at you. Be informative and be honest; don’t frustrate them with superficial answers.

Customer Success Stories

Storytelling has proven to be a good strategy in engaging a presentation audience. A story taps the listeners’ emotions: the gateway to lasting retention and positive impression. In working to generate sales, the best tales to share are  customer success stories , with plots your audience can easily relate to. Don’t hesitate to name-drop or state accurate quantitative facts, if it adds to credibility. Names and numbers strengthen the value of testimonials.

Another sales presentation requirement is thorough material preparation. You should be thoroughly familiar with your slides, with how they are arranged, and how to present them. When preparing, let these questions guide you:

Does your presentation include what your audience really  needs  to know? Don’t fill your slides with too much text — highlight the most important points instead.

• Does your presentation look clean, uncluttered and professional? Ensure elements such as colors and layout complement and forward your brand.
• Do you use photos, graphs, charts and animations that provide straightforward messages? If they distract your audience rather than smoothly directing attention and informing, you will have a hard time conveying your desired messages — you will be interfering with yourself!

Some audience members may ask for additional information about your product. This is why it’s also a good idea to prepare a tailored  microsite  that you can share with them toward the end of the presentation. A microsite is a customized web page tailored with additional information and resources about your product. Instead of providing handouts or emailing a copy of your deck after the presentation, you can simply send interested audience members a microsite access link via email. Make sure the microsite you use has a content tracking feature. That way you can be notified when the microsite has been accessed and what materials your customer engaged with so you can make smarter follow-ups.

Call to Action

Toward the end of the presentation, be sure to ask your audience to  do  something. Do they need to answer a questionnaire? Do you want them to write down the phone number of their department head? Should you tell them to expect a call in a week, asking for their feedback? Ideally your call to action should be designed to be useful to  you  in measuring your presentation’s effectiveness.

About the Author Toke Kruse is the CEO of  Slideshop.com , a leading provider of pre-designed PowerPoint templates. Toke is a graduate of Copenhagen Business School and has launched nearly a dozen companies since entering the world of entrepreneurship at the age of 18.

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Sales Presentation And Dramatization – Make a Powerful Impact

Now, Russell Brunson has actually simply launched an additional unique product he calls, 10X Secrets. If you’re questioning what 10X Secrets is everything about, I’m about to share with you precisely what this item is, how it came about and how it can literally 10X your company and your sales NO MATTER WHAT SERVICE OR PRODUCT YOU OFFER.

How To Produce An Irresistible Offer & Sell Any Service Or Product

On February 23rd 2018, Russell Brunson provided among the most effective and impactful speeches probably in business owner history. His speech led to him offering $3.2 million dollars of a single item to the 9,000 individuals who attended the event.

Backing up just a couple of months prior to the occasion, Russell got a call one day from sales training consultant, motivational speaker and super successful business owner, Grant Cardone. Grant was organizing an occasion called the 10X Development Conference, which was to be held in Las Vegas and he remained in the process of assembling his speaker list.

>>Learn How To Deliver The Most Powerful Speech Ever<<

When Grant asked Russell his speakers charge, Russell stated he wants $1 million dollars if he’s going to leave his family for a weekend to go speak a the occasion.

The figure Russell requested was way out for the spending plan and, in truth, way above and beyond what even the most popular speakers charge for a keynote. Speakers like Tony Robbins, Oprah Winfrey and Mark Cuban don’ t even make money anywhere near that much, so you can understand Grant’s appointment in satisfying the preposterously high figure.

So, as a compromise, Russell then used to do the keynote speech of the 10X Development Con for free, as long as he can pitch the audience among his products at the end of the speech.

The offer was made and Russell Brunson was lined up as the keynote speaker of the event.

Russell the rallied his team together to tell them their new goal; He wanted to make over $3 million dollars from his speech by pitching the audience his massively successful Clickfunnels product.

Russell and his team got to work and crafted one of the most effective speeches ever provided at an entrepreneur conference. As a result, at the end of Russell’s speech, the audience was really RUNNING to the Clickfunnels stalls that were established at the event to get a personal picture with Russell and to buy his item.

Several hours and countless sales later, the final overall came in; Russell Brunson had actually simply made $3.2 million dollars in 90 minutes.

The next day, individuals at the occasion kept asking him, “how did you do it?” Everybody needed to know how he had the ability to make a lot loan from a single speech, it was extraordinary.

After some deliberation, Russell decided to hold a masterclass with some of the participants of the occasion to walk them through step-by-step every inch of his speech so they can reproduce comparable outcomes offering their own product or services.

The results were staggering, with a lot of his new students actually 10X’ing their income using Russell’s approaches.

Russell then chose to put the entire 10X Masterclass product into a course and offer it to individuals who also wished to attain similar results however were unable to attend his masterclass. Therefore, the 10X Secrets Masterclass course was born.

What’s The Advantage of The 10X Secrets Masterclass? Sales Presentation And Dramatization

Russell Brunson’s 10X Secrets Masterclass course is a complete compilation of all the tricks, strategies and methods that Russell Brunson utilizes to offer millions of dollars worth of his products every year.

Russell has actually been using and tweaking this information for many years and has used it on phase and in webinars to offer $1 million or more from a single webinar.

Nevertheless, Russell has actually now reached new heights of being able to generate over $3 million dollars form a single discussion.

In a nutshell: 10X Secrets will reveal you precisely how to develop a tempting deal for ANY service or product, help you to write your presentation and after that provide it with a massive punch to the world.

Utilizing 10X Secrets you will be able to provide your pitch on phase, in a webinar, a podcast, throughout a Facebook Live occasion and even if you’re offering things one-to-one, door-to-door.

>>Learn How To Sell ANY Product Or Service & 10X Your Income<<

What’s In The 10X Secrets Masterclass Course?

Russell’s 10X Secrets course is a collection of videos showing you detailed whatever he did in his remarkably powerful speech.

The core of the course is 6 hours of training broken down into sessions and perks.

10X Secrets session one

Session one is everything about how Russell creates his alluring offer and how you can design exactly the very same for your services or product, no matter what it is.

10X Secrets session two

Session 2 is the ideal webinar pitch. Here, Russell walks you through from start to complete, whatever you need to do to host strongly reliable webinars that convert into dollars.

Russell covers everything from how to really get people to attend your webinar, how to structure your material to keep your participants on the edge of their seats and how to pitch them in a way that they really act and buy from you.

10X Secrets session 3

In session 3, Russell walks you through definitely every small information, from start to end up, of the powerful 90-minute speech that he provided at the 10X Growth Con previously in 2018. This is the specific script he used to sell over $3 million dollars of Clickfunnels.

Russell goes through every piece of the speech with you, slide by slide so you can see precisely what he did and why.

The 10X Secrets course likewise includes:

• The 10X Secrets swipe file
• The ideal webinar hack
• The Perfect Webinar Funnel
• Story Selling Secrets
• Event Choreography

10X Secrets Launch Date Sales Presentation And Dramatization

Due to the huge success of Russell’s technique, this course has been eagerly anticipated for the very best part of 2018.

Russell Brunson’s 10X Secrets Masterclass course was launched for general sale on the 8th November 2018 and has already been selling like hotcakes.

10X Secrets Masterclass benefits

Russell and his group have also included five effective rewards that make this item an outright no-brainer purchase. A few of these I was actually rather shocked he’s handing out for free to those people who buy his 10X Secrets Masterclass course as he could easily offer them separately if he wished to.

Reward 1 – The 10x Secrets swipe file

In this reward, Russell is including all his spoken pitch swipe files. With this information, all you will need to do is switch out his item for yours and you can utilize pretty much the precise very same pitch. No more will you have to worry about putting together your sales presentation .

With this perk, you will in fact have the ability to HEAR the specific language he utilizes, his tonality, the tempo at which he talks to deliver his message and how he provides his offer.

I believe among the most effective ways of Russell’s selling strategy is how he tells stories. Russell is a master at the art of storytelling and teaches you exactly how to do it too, here.

You’ll likewise get Russell’s webinar script too. This is the exact script that he has actually used time and once again to make $1 million or more from a single webinar.

His swipe files consist of:

5 videos of him pitching the products and services of some of his students, from start to finish. What I discovered especially excellent about this is that Russell didn’t actually understand anything about these products and services prior to putting the pitch together.

Bonus offer 2 – the Perfect Webinar Hack

How you can produce a start-to-finish customisable webinar utilizing Russell’s script.

You’ll get the interviews of some of Russell’s most successful students and how they utilize what they gained from Russell to personalize their own webinar to sell their own items.

This webinar hack works for ANY item, specific niche or service.

Bonus offer 3 – The Perfect Webinar Funnel

This bonus teaches you:

• How to get people registered for your webinars
• How to get them to actually appear ands see it from start to finish
• How to make it unbelievably simple to purchase from you
• If they wear’t purchase right now, how to follow up so they will eventually in the future

You will likewise get:

• His funnel introduction
• The email sequences he uses
• The indoctrination series
• The pre-seduction series
• How to weave feeling combined with logic into your message
• How Russell shifts form audiences to buyers
• How you can double your sales even long after the webinar is no longer live
• How to use seriousness to get your audience to commit

Bonus offer 4 – Story Telling Tricks

The reward is immensely powerful and could have been soled as a totally different product, but Russell has actually chosen to include it totally free.

As Russell says, the greatest secret to an incredible webinar will come from your ability to inform stories. Then you can pretty much do anything, if you can record and lead the imagination of your audience.

This section will assist you to:

• Turn your audience into your believers
• Give you Russell’s structured offering formula
• How to bridge the space in understanding of foreign ideas that your audience may otherwise not understand

Benefit 5 Marketing Choreography

Once again, this benefit could have also been provided as a completely different course. Russell thought long and hard about sharing this as he previously wasn’t going to reveal it, even in another course. Sales Presentation And Dramatization

Would like to know more? Listen to what Russell needs to say about his brand-new 10X Secrets Masterclass course here.

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Underlining the enduring impact of the story, “Scoop” is the first of two projects this year inspired by the interview. The second, the Amazon miniseries “A Very Royal Scandal,” starring Ruth Wilson and Michael Sheen, will boast Maitlis’ own blessing as an executive producer. Martin’s film is differently authorized, handing the same credit to the less celebrated party whom it takes as its effective protagonist: Sam McAlister, the former “Newsnight” booker who doggedly secured the Prince’s participation in the interview, and from whose memoir Peter Moffat and Geoff Bussetil’s script has been drawn. It’s an instructive shift in perspective, making “Scoop” the story of a scrappy underdog fighting two mighty British institutions — not just the House of Windsor, in all its impenetrably protected prestige, but the BBC itself, initially presented here as a staid, even classist organization, hostile to intrepid outsiders.

In a canny stroke of casting, McAlister is played by Billie Piper , the former teen pop star who overturned a lightweight public image to become a heavily laureled actor of stage and screen. All bottle-blonde curls and unsubtly flaunted designer labels, she enters the film with brash something-to-prove energy, striding into the BBC headquarters to the strains of “Don’t Rain on My Parade” — which just so happens to be her ringtone too.

“Why don’t they see me as one of them?” McAlister sighs to her mother, while simultaneously berating her BBC cohorts for their principled snobbery, vocally wishing they had “half the instincts and a quarter of the contacts of the average tabloid paparazzo.” Specifically, she’s thinking of New York-based shutterbug Jae Donnelly (Connor Swindells), who’s been monitoring Epstein for years — and whose gotcha 2010 snapping of Prince Andrew in conversation with the disgraced financier is tensely portrayed in the film’s pre-credit prologue.

Nine years later, the men’s high-powered friendship is hardly news, but McAlister senses another shoe about to drop, courting the Prince’s private secretary Amanda Thirsk (Keeley Hawes) for interview access. Thirsk plays coy, while “Newsnight” producer Esmé Wren (Romola Garai) isn’t sure they have a story. When Epstein is arrested for sex trafficking, both women take McAlister a lot more seriously.

If Piper gives “Scoop’s” first half a doughty, forceful heroine, it’s merely the fault of McAlister’s job description that her grip on the narrative loosens once the interview is fixed, and the emphasis shifts to the more public showdown between Maitlis and the Prince. Played with just the right temperature of dry, dour aggression by Rufus Sewell — his knife-like features convincingly blunted by prosthetics — he’s as foggy and evasive as Maitlis is precisely focused, but just snappish enough to bring some dramatic fizz and friction to an encounter we’ve already seen play out.

Martin and editor Kristina Hetherington cleverly tease out the ultimate dynamic of the broadcast, at one point cross-cutting between their respective rehearsals of questions and answers, before the film succumbs to the simpler pleasures of pop-cultural reenactment: There’s a tingle of camp to Anderson and Sewell’s faithful readings of exchanges that have already been endlessly memed, from the memorably banal “Pizza Express in Woking” alibi to the ludicrous no-sweat defense.

At this point, “Scoop” can offer no surprises to any viewers who were remotely acquainted with news media five years ago, though the simultaneous absurdity and horror of the interview — leaving its royal subject at once defeated and recalcitrant — startles us once more. Condensing the aftermath into a few short scenes and title cards, plus a montage of aghast social media reactions, the script finds a sense of victory in Andrew’s subsequent royal demotion, cheering the integrity and influence of the national broadcaster in holding power to account. (It’s a light irony that this celebration comes bound in a Netflix production.)

Reviewed at Netflix screening room, London, April 3, 2024. Running time: 102 MIN.

• Production: (U.K.) A Netflix presentation of a Lighthouse Film and Television production in association with Voltage TV. Producers: Radford Neville, Hilary Salmon. Executive producers: Sam McAlister, Sanjay Singhal. Co-producer: Eimhear McMahon.
• Crew: Director: Philip Martin. Screenplay: Peter Moffatt, Geoff Bussetil, based on the book "Scoops: Behind the Scenes of the BBC's Most Shocking Interviews" by Sam McAlister. Camera: Nanu Segal. Editor: Kristina Hetherington. Music: Anne Nikitin, Hannah Peel.
• With: Billie Piper, Gillian Anderson, Keeley Hawes, Rufus Sewell, Romola Garai, Connor Swindells, Lia Williams.

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Ecosystem Kalinka

Luxury real estate in Russia, Europe, Asia and Middle East for a comfortable life and profitable investment. Our team — it is an association of market professionals, innovations and digital technologies, traditions and continuous development.

In the premium real estate market

Share of the moscow market, clients, including the forbes list, objects in the company's database., market experts work in the company, cumulative revenue, company turnover per year, the most expensive penthouse sold, ekaterina rumyantseva.

CEO of Kalinka Ecosystem

Our Mission: Tradition & Innovation

Pre–sale preparations

• Examination of competitors' sales
• Securing our sales plan
• Creation of a sales office
• Product training for brokers
• Development of efficient financial instruments
• Developing sales incentives

• Implementation of sales plan
• Premium brokerage/ brokers school
• Own client base
• Sales funnel management
• Mortgage broker services
• Legal support
• Monitoring of all stages of implementation

After–sales service

• Working with accounts receivable
• Informing the customer about the project status
• Working with customer reviews
• Loyalty programs
• Recommendation deals

International recognition

Aldar Properties

TOP Performing Dubai Agency

TOP 15 Performing Agency

Envoy Category

AZIZI Developments

TOP Performing Agency New Grade Reached

Select Group

TOP Performing Agent Runner Up

#1 Agen Newcomer of the Year

TOP Performing Sales Agent Ambassador Category

New grade reached Consul Category

Rolls–Royce

BEST REAL ESTATE AGENCY MARKETING RUSSIA

2021 – 2022

Awwards Winner

2019 – 2020

BEST REAL ESTATE AGENCY SINGLE OFFICE MOSCOW

REAL ESTATE AGENCY MOSCOW

2018 – 2019

2017 – 2018

official airline partner

The Telegraph

2016 – 2017

Rolls–Royce motor cards

2014 – 2015

in association with

Virgin Atlantic

PROPERTY CONSULTANCY RUSSIA

2013 – 2014

Best real estate company for high price category real estate according to the magazine «Novyy Adres»

First place in the Forbes rating № 4 (25). Leader in the number of closed deals in the segment of high-budget real estate according to the survey of NVM Business Consulting.

First place in the real estate market records award in the category of «Professional pride» with the project «Dvoryanskoye Gnezdo».

Only Russian company to win in three «International Property Awards» nominations.

Best real estate agency in Russia according to the «Premio Internazionale Le Fonti» award. Winner of two «International Property Awards» nominations.

Best real estate agency in Russia according to the «International Property Awards» with the presence of representatives of The Daily Telegraph.

First place in the «European Property Awards» in «Real Estate Agency Marketing for Russia». A high appraisal of an important part of the company’s work — management of marketing and sales of real estate developers.

First place in the «European Property Awards» in «Real Estate Agency for Moscow, Russia»

Best company in both Real estate and Marketing according to the «European Property Awards»

Solutions for developers, investors and buyers

Urgent buyout of distress-assets, apartments trade-in, accurate assessment with ai, investors club, apartments for sale, investing in redevelopment.

«Working daily with buyers and sellers of real estate. We know everything, from the customer’s first call up to the final sales.»

Ekaterina Rumyantseva,

our own full-time team of analysts and investment advisors

Created and implemented more than 200 consulting projects, analysis of the target group behavior utilizing a modern crm system, analysis of 1,000 customer requests and 300 transactions per year, own real estate database, updated daily, purchase and support of related databases, data on real estate lots in “closed sales”, information about the actual transaction sum and bargaining, kalinka realty.

Buying, selling and renting real estate

Kalinka Consulting

Complex solutions for developers

Kalinka Legal services

Legal support and audit

Kalinka Design

Professional selection of architects and designers

Kalinka analytics

Reviews of the real estate market in Moscow and MO

Kalinka Media

Current webinars and  situation in market

Kalinka International

Profitable investment. Citizenship and residence permit

30% of real estate transactions are not done after the purchase decision has been made. That’s why we maintain a constant dialogue with the buyer, lawyers, mortgage brokers and designers, to study the needs and implement the solution.

Our Partners

• AB Development
• ANT Development
• Capital Group
• Central Properties
• Insigma Development

Investment companies

• Capital Partners
• Hines International
• Absolut Bank
• VTB Capital
• Gazprombank
• Sberbank Capital
• Otkritie Capital

Design and architecture

• Andrew Martin
• Artistic Design
• Aukett Swanke
• Candy & Candy
• Helene Benhamou
• Jade Jagger
• Kelly Hoppen

Kalinka International (UAE, Turkey)

Programs for any purpose:

• Visa-free travel
• Life and business abroad
• Tax residency
• Cross-border movement under restrictions
• Education and career of children abroad

Kalinka Dubai

• Buying property in the UAE
• Sightseeing tours of the best residential complexes in Dubai
• Capital transfer (urgent purchase of ready-made companies in the UAE, opening an account)
• Long stay apartments
• Yacht charter
• School education
• Restaurants, shopping, household matters
• Flight organization.
• Assistance with international itinerary planning

Simplified visa system

No income tax, high return on investment, full ownership.

The Ritz-Carlton Residences

Collection of luxury residences

UAE, Dubai, Dubai International Financial Center, Al Sukuk Street, 9/1

The complex is located on the coast of the picturesque bay of Dubai Creek, where the world-famous Ras Al Khor flamingo and wildlife sanctuary is located. A unique location among mangrove forests, small lagoons and lakes combines peace and tranquility with the advantages of a large metropolis.

Rent – Start of sales.year

DAMAC Lagoons

Family low-rise residential complex

UAE, Dubai, Dubai Land, El Hebia Fift

Family low-rise residential complex in the spirit of the Mediterranean cities in the depths of Dubai. Convenient location allows you to get to large shopping centers, business clusters and offices of international companies in 20 minutes. Nearby are medical facilities, schools, an equestrian club, golf courses and the Dubai Sports City multifunctional complex.

Rent – year

DAMAC Cavalli Tower

UAE, Dubai, Dubai Media City

Elite residential complex on the west coast of Dubai, in the prestigious Al Sufuh area.

Atlantis The Royal Resort & Residences

Complex in the center of the Palm Jumeirah crescent

UAE, Dubai, Jumeirah, Palm JumeirahUnited Arab Emirates, Dubai, Jumeirah, Palm Jumeirah

Luxury residential complex in the center of the crescent of the Palm Jumeirah in Dubai. The developed infrastructure of the man-made island is impressive: gourmet restaurants, modern fitness studios, luxurious wellness clubs, shops and boutiques in Nakheel Mall. Well-maintained walking and jogging paths stretch along the many kilometers of beaches with snow-white sands.

Canal-front luxury serviced apartments

UAE, Emirate of Dubai, Zabeel, Business Bay

Luxury canal-front serviced apartments in the heart of Dubai.

W Residences Dubai Downtown

Complex in the prestigious Downtown area

UAE, Dubai, Zabeel, Burj Khalifa

Elite residential complex in the prestigious Downtown area, in the center of Dubai.

Kalinka Turkey

• Elite real estate
• New buildings and secondary offers
• Investment property
• Sightseeing tours
• Second Citizenship by Investment Program

Get a selection of foreign investment offers

Moscow exclusive properties, 6 unique projects, popular areas of moscow, secure business transactions, developed infrastructure.

Sociocultural cluster with modern apartment buildings

Zvenigorodskaya 2nd st., 12

The residential quarter is located on an area of 4.5 hectares, 200 meters from the Ulitsa 1905 Goda metro station, surrounded by parks: Krasnaya Presnya, Krasnogvardeyskie Prudy, the December Uprising Park and the Presnensky Childrens Park

Poklonnaya 9

Premium apartment house

Poklonnaya st., 9

he complex is located in a prestigious location in the west of the capital. Panoramic windows offer magnificent views of Victory Park, Sparrow Hills and Moscow City towers.

Victory Park Residences

Elite family residences in the west of the capital

Brothers Fonchenko st., vl. 3

he complex is surrounded by green parks and iconic sights of the city. Panoramic windows offer magnificent views of Poklonnaya Gora, the Triumphal Arch and City skyscrapers.

Capital Towers

Residential skyscrapers 500 meters from Moscow City

Krasnopresnenskaya emb., 14, building 1

A 10-minute walk from the metro stations "International" and "Vystavochnaya", a little further - the platform of the MCC "Business Center" and "Testovskaya" of the first Moscow diameter. For motorists, convenient exits to the Third Ring Road and the Garden Ring are located 6 minutes from the complex.

Neva Towers

Complex on the territory of the business center Moscow-City

Krasnogvardeisky 1st pr-d, 17-18

Panoramic windows offer direct views of the legendary Ukraina Hotel, the Government House and the embankments of the Moscow River. Residents have access to the entire infrastructure of the business district within a 10-minute walk. Afimall shopping center, multiplex cinema, cafes and restaurants, fitness studios, beauty salons and viewing platforms.

Club city on the river

Volokolamskoe sh., vl. 71/12

Moskvoretsky Park is a 5-minute walk away. In 10 minutes by car - the parks Shodnya, Pokrovskoe-Streshnevo and Stroginsky. A grandiose sports infrastructure is planned on the territory of the peninsula: more than 30 types of activities in one location and three yacht clubs in the neighborhood.

Community participation

PR and Media

Kalinka is in the TOP-3 in terms of citation in  the media in the elite real estate market and in the TOP-5 of business class and investment segment. Monthly number of publications mentioning Kalinka  — 250-300. Main sources: RBC, Forbes, Vedomosti, Kommersant, BFM, Elitnoe.ru. Joint analytics and press releases with leading Moscow developers: Insigma, AEON, Level Group and others. The Kalinka press service is always open to the media: journalists can be sure of comments, interviews and expert opinions. We promptly respond to requests and help the editors in the preparation of objective and high-quality materials.

A fifth of the entire interior improvement in the premium segment is created in the area of Minskaya Street

According to research of the Kalinka Ecosystem, the total area of internal landscaping in 40 projects on the premium real estate market in Moscow is 43.5 hectares.

Russians remain the leaders in buying Turkish real estate

Russians still occupy the first place in the demand for real estate in Turkey among foreigners. However, compared to 2022, there is a decrease in demand from our fellow citizens by 17%.

"Obydensky No. 1" became the best-selling club house in Moscow

According to a study of the Kalinka ecosystem, sales in 11 club houses started in the capital in 2023. The leader in sales was the club house "Obydenskiy No. 1", in other projects clients purchased on average four times fewer apartments.

The Kalinka ecosystem has summed up the results of its first year of operation in the UAE.

The Kalinka ecosystem has strengthened its top management team.

In two regional divisions of the company - Kalinka Turkiye and Kalinka Middle East - new sales directors have been appointed.

Kalinka Middle East has received several awards from a leading developer in Abu Dhabi.

The company won in several nominations as a developer of Aldar Properties and has been included among the best real estate agencies in Abu Dhabi.

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We promise to send only interesting and important articles.

CEO of International consulting company Kalinka

Alexey Chumalov

General manager of Kalinka Moscow

Alexander Shibaev

General manager of Kalinka Middle East

Yulia Kovaleva

City real estate manager

Polina Medelyanovskaya

Denis Trusov

Dmitry Mezhinsky

Mikhail Dolgov

Head of Country Property Department