sales presentation sample

7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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10 Best Sales Presentations To Inspire Your Sales Deck [+ 5 Tips]

Published: August 17, 2022

While many salespeople focus on making their sales decks flashy, fun, and exciting, they do little to ensure that their presentations address the prospect's top concerns and offer an irresistible solution.

As a result, many presentations are met with wishy-washy responses that drag along the sales process and waste valuable time.

What does a great sales deck look like? We'll take a look at some of the best, and provide tips for creating your own stellar sales deck and presentation.

What is a sales deck?

A sales deck is a slide presentation (e.g., PowerPoint, Keynote, etc.) used to supplement a sales pitch. The sales pitch, given by a salesperson to a prospect, often includes an overview of the product or service, offers a value proposition and solution for the prospect, and includes examples of success stories from other clients.

The primary purpose of a sales deck and presentation is to introduce a solution (ie, your pitch ) that ultimately leads the prospect to purchase from your company.

If you've done everything right during the discovery process — digging deep into your prospect's challenges and understanding exactly what they need — only to get a noncommittal response, then your presentation needs some major adjusting.

10 Free PowerPoint Templates

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You're all set!

Click this link to access this resource at any time.

Sales Deck vs Pitch Deck

A sales deck is a pitch meant to convince a prospect to make a purchase by showcasing your product features, benefits, and value proposition.

A pitch deck , on the other hand, is usually created for investors who want to learn more about your company, vision, products, financials, and target audience. Think of the pitch deck more like a synthesized version of your business plan.

Ready to see some sales deck examples? Here are a few of the best, in no particular order.

Sales Deck Examples

• UpstartWorks
• Attention Media
• Leadgeeks.io

1. Leadnomics Sales Deck by Katya Kovalenko

Leadnomics has done something few companies successfully do in presentations: Showcase their brand identity.

The internet marketing agency hired a designer to create a sales deck that reflected their sleek, techie brand.

So while prospects learn about Leadnomics and what it offers, they can also get a peek into what it represents as a brand.

2. UpstartWorks Sales Deck by BrightCarbon

This slide deck for UpstartWorks starts with an image of the road to success, followed by a value proposition and a list of benefits buyers can enjoy from working with the company. They provide an overview of what they deliver to customers, who their clients are, and the results their customer base has seen.

The sales deck touches on all the key points a sales presentation should cover. And when it includes graphics and logos, they are clearly organized and not cluttered.

3. QS Sales Deck by BrightCarbon

QS , a platform that ranks colleges and universities, effectively uses icons and visuals throughout its sales deck to communicate its messages. At just a few slides, this is one of the shortest sales decks featured on this list.

If you’re going to make your sales deck short, make sure the information you include gets straight to the point, and be sure to front-load the most important information.

In terms of content, QS showcases its features, value proposition, and client impact.

4. Attention Media Sales Deck by Slides

Attention Media , a B2B creative agency, hired a presentation design agency to create a sales deck that features statistics and reasons businesses should work with them.

Key figures and messages are either in a bold, large, or bright font to make them stand out from the rest of the text.

While their slide deck is on the shorter side (the typical presentation is around 10 to 15 slides ), they include intriguing visuals and statistics that grab attention and keep viewers interested.

5. Freshworks Sales Deck by BrightCarbon

Freshworks is a B2B software platform that promises an all-in-one package for businesses. Its sales deck emphasizes simple text and organization. The problem and solution are introduced using graphics, which makes the text easier for readers to prioritize.

They include a dedicated slide to their mobile app, one of the product’s key differentiators and most salient benefits. The following slides provide a step-by-step walkthrough of how customers are onboarded and what they can expect on a regular basis.

Since the slides aren’t text-heavy, the salesperson can easily elaborate and answer any questions the prospect might have.

6. Soraa Sales Deck by BrightCarbon

Soraa , a lighting company, starts its sales deck with a visually appealing table of contents that contains three items: “Quality of light,” “Simply perfect light,” and “Why Soraa?”

The brand then dives into what its prospects care about most: How the light will look in their spaces and how they can apply Soraa’s offerings to their specific use case. It sprinkles in the benefits of using Soraaa as a lighting supplier. And it does this all while maintaining its strong branding.

7. Planetly Sales Deck by OCHI Design

The first thing Planetly does in its sales presentation is present an eye-catching statistic about customers wanting more eco-friendly brands. Then, they present the reasons behind that data.

The deck doesn't overwhelm prospects with too much text, opting for more graphics and visuals instead. It introduces a hard-hitting stat about the problem their prospect is facing, engages them by asking a question, and provides a solution to the issue.

The slide deck continues to outline specific product details and what sets the solution apart from others, ultimately leading to a slide that represents the expected outcome for the prospect.

8. MEOM Sales Deck by Katya Kovalenko

What you’ll first notice when scrolling through MEOM's sales deck is that it’s straightforward and easy to scan.

The brand kept it simple with their deck, making it easier for consumers to take in the information. Too often, companies overload their decks with information, and by the end of the presentation, consumers can’t remember anything.

On every slide, MEOM has one main message with supporting information in smaller font. In addition, the brand incorporates a detailed look at one of its staff members — a powerful tool when trying to attract consumers.

9. Leadgeeks.io Sales Deck by Paweł Mikołajek

Sometimes, the best way to explain a concept is through a series of process maps and timelines. In this sales deck, Leadgeeks.io takes this approach to explain its product process and onboarding process.

This method helps consumers visualize how this software will help them reach their goals and how they can adopt it at their business.

10. Accern Sales Deck by Katya Kovalenko

Similar to Leadnomics, software company Accern puts its branding at the forefront of the sales deck.

In addition to the use of design to make the sales deck stand out, Accern also highlights customer case studies in its deck, another form of social proof that shows the success other customers have found with this tool.

Each of these presentations provides a general overview of the products, problems, and solutions, and they can easily be tailored and customized to each prospective company. A custom presentation not only piques the prospect's interest but also increases the likelihood that they'll buy from you.

Curious as to how you can word your presentation during your meeting with prospects? Below, we go over the best examples we’ve seen so far.

Download Now: Free Elevator Pitch Templates

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Example Sales Presentation

While there are plenty of videos online on how to deliver a sales presentation, there aren’t quite as many live sales presentations to watch.

That’s because sales presentations are delivered in the privacy of a meeting between the sales rep and the prospect, and are often not recorded with the intention of sharing online.

As a sales rep, though, you have an excellent resource for inspiration: explainer videos. Companies publish explainer videos to pitch their products to qualified leads. (Sound familiar?) Use the below examples to hone your own pitch to buyers, and pay close attention to the structure of each video.

This explainer video for Leadjet starts with an urgent problem: Finding leads on LinkedIn and moving them to a CRM loses valuable time and minimizes lead opportunities. Leadjet then presents its product as the solution.

The video jumps into the benefits users can enjoy, such as synchronizing conversations over both your CRM and LinkedIn, keeping the lead status updated, and adding custom details. In this video, Leadjet follows the ideal sales presentation structure: problem, solution, and benefits.

2. Node Influencer App

The Node influencer app allows small business owners to connect with influencers on social media. It starts its video with a simple question: “Looking to promote your brand with social influencers?” The presentation effectively identifies and addresses the target market before pitching the product to viewers.

This presentation is more tutorial-based, making it ideal inspiration if you’re creating a sales deck for someone who’s closer to making a decision. People most often want to see actionable demos when they’re ready to choose a provider.

This explainer video from Upsend, a former customer service software, begins with a problem: Most customers want instant responses to their queries, but customer service systems can be expensive for new companies. Enter Upsend.

The presenter addresses the target market — startups and small businesses — while assuaging their concerns about budget. In addition, it covers the most important features of the platform and the end result for the user. If Upsend were still available, this would be a product a new business would immediately want to add to their tech stack.

4. Algoplanner

Within a few seconds of the start of this presentation, Algoplanner drives home the critical urgency of adopting a supply chain software. It uses a scary number to pull your attention, citing a possible “loss of millions of dollars” if you fail to adopt the right tool.

It then introduces its product with a breakdown of what the software can do for users. Plus, it provides powerful stats to back up its claims, including that users can reduce automation development costs by 80%. The call to action at the end is powerful and simple, telling viewers to schedule a demo.

Sales Deck Presentation Tips

Ready for your presentation? Sticking to these five simple sales presentation guidelines, recommended by Marc Wayshak , will help you blow your competition away while dramatically increasing your chances of closing the sale.

1. Lead with solutions.

Have you ever met with a prospect who was excited about your product or service – and used your presentation to keep on selling? This is called over-selling, and it's the leading cause of death for sales presentations.

When you start your presentation, first lead with solutions. Don't talk about the benefits of your product's features or tell the prospect how great your company is.

Simply dive into how you're going to solve the deepest frustration your prospect is facing right now.

2. Incorporate case studies.

Once you've addressed the specific solutions you can provide to the prospect, it's time to add some color to your presentation.

Turn your sales presentation into an engaging story by sharing case studies of similar prospects and the results they've achieved with your help.

This step is important for building trust and credibility with the prospect. At the same time, case studies bring your solutions to life in the real world, making your presentation more engaging.

3. Ask for feedback throughout.

Most presentations are a one-way monologue by the salesperson. This approach is boring – and it's certainly no way to connect with a prospect.

Instead, ask short questions throughout your presentation like "Does that make sense?" or "Can you see how this would work for you?" Asking for feedback periodically ensures your prospect stays on the same page.

4. Welcome interruptions.

If you want to close more sales, you have to care about what your prospect is thinking throughout your presentation.

Any interruption is the perfect opportunity to find out. Whenever a prospect interrupts you – either with a verbal remark or subtle shift in their facial expression or posture – stop immediately.

Acknowledge the interruption, and welcome the opportunity to explore it with the prospect. Never ignore signals just to stay on a roll and conclude your point. Invite prospects to ask their questions or share their concerns.

The opportunity to respond to those concerns is always more valuable than whatever you were about to say.

5. Wrap it up quickly.

Your presentation should be ASAP: as short as possible.

It's natural for salespeople to get excited about what they have to share, but this causes most of them to ramble on for far too long.

Prospects only care about themselves and their challenges. Present the information they'll be interested in and nothing more.

Practice your next sales presentation with a colleague or friend and ask for their honest feedback on its length.

Sales Deck Template

Ready to start creating your own sales deck? Get started with these free templates .

It includes ten Powerpoint templates, each with a different focus.

hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '2d0b5298-2daa-4812-b2d4-fa65cd354a8e', {"useNewLoader":"true","region":"na1"});

How to find a sales deck template.

Haven’t found what you’re looking for? Here are additional resources to find a sales deck.

This presentation platform allows you to pick from hundreds of templates and fully customize the template you choose. The best part? It’s free and offers premium packages for teams who want analytics, multiple users, and live video collaboration.

On this graphic design platform, you can search through countless presentation templates and customize them. Canva also offers extensive collaboration features, such as file sharing and commenting.

Get Inspired With These Sales Presentations

When delivering a sales presentation to a prospect, you can do so with the knowledge that thousands and millions of others have been in the same position as you. Luckily, we can see their work online to guide our sales deck creation process. Use these decks to structure your own, and you’ll be well on the road to closing more deals and exceeding your quota.

Editor’s Note: This post was originally published in April 2019 and has been updated for comprehensiveness.

Don't forget to share this post!

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15 Sales Presentation Examples to Drive Sales

By Danesh Ramuthi , Oct 31, 2023

A sales presentation is not merely a brief introduction to a product or service. It’s a meticulously constructed sales pitch tailored to showcase the unique features and key elements of what’s being offered and to resonate deeply with the prospective customers. 

But what stands out in the best sales presentation is their ability to weave an engaging story, integrating customer testimonials, success stories and sales performances to maintain the audience’s attention span and to persuade them to take action. 

The right tools, like those provided by Venngage presentation Maker and its sales presentation templates , can greatly aid in this endeavor. The aim is to have a presentation memorable enough that it lingers in the minds of potential clients long after the pitch. 

Its ultimate aim is not just to inform but to persuasively secure the audience’s commitment.

Click to jump ahead:

6 Sales presentation examples

What to include and how to create a sales presentation, sales presentation vs pitch deck.

• Final thoughts

A sales presentation can be the differentiating factor that turns a potential client into a loyal customer. The manner in which a brand or individual presents their value proposition, product, or service can significantly impact the buying decisions of their audience.

Hence, drawing inspiration from various sales presentation examples can be an instrumental step in crafting the perfect pitch.

Let’s explore a few examples of sales presentations that cater to different needs and can be highly effective when used in the right context.

Clean sales presentation examples

The concept of a “clean” sales presentation reflects more than just its visual aesthetic; it captures an ethos of straightforward, concise and effective communication. A clean presentation offers a professional and efficient way to present your sales pitch, making it especially favorable for brands or individuals looking to be perceived as trustworthy and reliable.

Every slide in such a presentation is meticulously designed to be aesthetically pleasing, balancing visuals and text in a manner that complements rather than competes.

Its visual appeal is undeniably a draw, but the real power of a clean sales presentation lies in its ability to be engaging enough to hold your audience’s attention. By minimizing distractions, the message you’re trying to convey becomes the focal point. This ensures that your audience remains engaged, absorbing the key points without being overwhelmed.

A clean design also lends itself well to integrating various elements such as graphs, charts and images, ensuring they’re presented in a clear and cohesive manner. In a business environment where attention spans are continually challenged, a clean presentation stands as an oasis of clarity, ensuring that your audience walks away with a clear understanding of what you offer and why it matters to them.

Minimalist sales presentation examples

Minimalism, as a design and communication philosophy, revolves around the principle of ‘less is more’. It’s a bold statement in restraint and purpose. In the context of sales presentations, a minimalist approach can be incredibly powerful.

It ensures that your content, stripped of any unnecessary embellishments, remains at the forefront. The primary objective is to let the core message shine, ensuring that every slide, every graphic and every word serves a precise purpose.

This design aesthetic brings with it a sense of sophistication and crispness that can be a potent tool in capturing your audience’s attention. There’s an inherent elegance in simplicity which can elevate your presentation, making it memorable.

But beyond just the visual appeal, the minimalist design is strategic. With fewer elements on a slide, the audience can focus more intently on the message, leading to better retention and engagement. It’s a brilliant way to ensure that your message doesn’t just reach your audience, but truly resonates with them.

Every slide is crafted to ensure that the audience’s focus never wavers from the central narrative, making it an excellent choice for brands or individuals seeking to create a profound impact with their pitches.

Simple sales presentation examples

A simple sales presentation provides a clear and unobstructed pathway to your main message, ensuring that the audience’s focus remains undivided. Perfect for highlighting key information, it ensures that your products or services are front and center, unobscured by excessive design elements or verbose content.

But the beauty of a simple design is in its flexibility. With platforms like Venngage , you have the freedom to customize it according to your brand voice and identity. Whether it’s adjusting text sizes, incorporating vibrant colors or selecting standout photos or icons from expansive free stock libraries, the power to enhance and personalize your presentation lies at your fingertips.

Creating your ideal design becomes a seamless process, ensuring that while the presentation remains simple, it is every bit as effective and captivating.

Professional sales presentation example

A professional sales presentation is meticulously crafted, reflecting the brand’s guidelines, voice and core values. It goes beyond just key features or product benefits; it encapsulates the brand’s ethos, presenting a cohesive narrative that resonates deeply with its target audience.

For sales professionals, it’s more than just a slide deck; it’s an embodiment of the brand’s identity, from the great cover image to the clear call to action at its conclusion.

These presentations are tailored to address potential pain points, include sales performances, and present solutions in a compelling and engaging story format. 

Integrating elements like customer success stories and key insights, ensuring that the presentation is not just good, but memorable.

Sales performance sales presentation example

A company’s sales performance presentation is vital to evaluate, refine and boost their sales process. It’s more than just numbers on a slide deck; it’s a comprehensive look into the effectiveness of sales campaigns, strategies and the sales team as a whole.

This type of sales presentation provides key insights into what’s working, what isn’t and where there’s potential for growth.

It’s an invaluable tool for sales professionals, often serving as a roadmap guiding future sales pitches and marketing campaigns.

An effective sales performance presentation might begin with a compelling cover slide, reflecting the brand’s identity, followed by a brief introduction to set the context. From there, it delves into specifics: from the sales metrics, customer feedback and more.

Ultimately, this presentation is a call to action for the sales team, ensuring they are equipped with the best tools, strategies and knowledge to convert prospective customers into paying ones, driving more deals and growing the business.

Testimonial-based sales presentation examples

Leveraging the voices of satisfied customers, a testimonial-based sales presentation seamlessly blends social proof with the brand’s value proposition. It’s a testament to the real-world impact of a product or service, often making it one of the most effective sales presentation examples. 

By centering on customer testimonials, it taps into the compelling stories of those who have experienced firsthand the benefits of what’s being offered.

As the presentation unfolds, the audience is introduced to various customer’s stories, each underscoring the product’s unique features or addressing potential pain points.

These success stories serve dual purposes: they not only captivate the audience’s attention but also preemptively handle sales objections by showcasing how other customers overcame similar challenges.

Sales professionals can further augment the presentation with key insights derived from these testimonials, tailoring their sales pitch to resonate deeply with their potential clients.

Creating a good sales presentation is like putting together a puzzle. Each piece needs to fit just right for the whole picture to make sense. 

So, what are these pieces and how do you put them together? 

Here, I’ll break down the must-have parts of a sales presentation and give you simple steps to build one. 

What to include in a sales presentation?

With so much information to convey and a limited time to engage your audience in your sales presentation, where do you start?

Here, we’re going to explore the essential components of a successful sales presentation, ensuring you craft a compelling narrative that resonates with your prospects.

• A captivating opening slide: First impressions matter. Start with a great cover image or slide that grabs your audience’s attention instantly. Your opening should set the tone, making prospects curious about what’s to come.
• Data-driven slides: Incorporate key points using charts, graphs, infographics and quotes. Instead of flooding your slides with redundant information, use them as a tool to visually represent data. Metrics from your sales dashboard or third-party sources can be particularly illuminating.
• Social proof through testimonials: Weave in testimonials and case studies from satisfied customers. These success stories, especially from those in the same industry as your prospects, act as powerful endorsements, bolstering the credibility of your claims.
• Competitive context: Being proactive is the hallmark of savvy sales professionals. Address how your product or service fares against competitors, presenting a comparative analysis. 
• Customized content: While using a foundational slide deck can be helpful, personalizing your presentation for each meeting can make all the difference. Whether it’s integrating the prospect’s brand colors, industry-specific data or referencing a past interaction, tailored content makes your audience feel acknowledged.
• Clear path to the future: End by offering a glimpse into the next steps. This can include a direct call to action or an overview of the onboarding process. Highlight the unique value your company brings post-sale, such as exceptional training or standout customer support.
• Keep it simple: Remember, simplicity is key. Avoid overcrowding your slides with excessive text. Visual data should take center stage, aiding in comprehension and retention. 

Related: 120+ Presentation Ideas, Topics & Example

How to create a sales presentation? 

Crafting a good sales presentation is an art that blends structure, content and design. 

A successful sales presentation not only tells but also sells, capturing the audience’s attention while conveying the main message effectively. 

Here’s a step-by-step guide to ensure that your sales deck becomes a winning sales presentation.

1. Find out your ideal audience

The first step to any effective sales pitch is understanding your audience. Are you presenting to prospective customers, potential clients or an internet marketing agency? Recognize their pain points, buying process and interests to craft a message that resonates. This understanding ensures that your presentation is memorable and speaks directly to their unique needs.

2. Pick a platform to Use

Depending on your target audience and the complexity of your sales literature, you might opt for Venngage presentation maker, PowerPoint templates, Google Slides or any tools that you are comfortable with. Choose a tool that complements your brand identity and aids in keeping your audience’s attention span engaged.

3. Write the ‘About Us’ section

Here’s where you build trust. Give a brief introduction about your organization, its values and achievements. Highlight key elements that set you apart, be it a compelling story of your brand’s inception, a lucrative deal you managed to seal, or an instance where an internet marketing agency hired you for their needs.

4. Present facts and data

Dive deep into sales performance metrics, client satisfaction scores and feedback. Use charts, graphs and infographics to visually represent these facts. Testimonials and customer success stories provide that added layer of social proof. By showcasing concrete examples, like a customer’s story or feedback, you give your audience solid reasons to trust your product or service.

5. Finish with a memorable conclusion & CTA

Now that you’ve laid out all the information, conclude with a bang. Reiterate the value proposition and key insights you want your audience to remember. Perhaps share a compelling marketing campaign or a unique feature of your offering.

End with a clear call to action, directing your prospects on what to do next, whether it’s downloading further assistance material, getting in touch for more deals or moving further down the sales funnel.

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Sales presentation and the pitch deck may seem similar at first glance but their goals, focuses, and best-use scenarios differ considerably. Here’s a succinct breakdown of the two:

Sales Presentation:

• What is it? An in-depth dialogue designed to persuade potential clients to make a purchase.
• Focuses on: Brand identity, social proof, detailed product features, addressing customer pain points, and guiding to the buying process.
• Best for: Detailed interactions, longer meetings and thorough discussions with potential customers.
• Example: A sales rep detailing a marketing campaign to a potential client.

Pitch Deck:

• What is it? Pitch deck is a presentation to help potential investors learn more about your business. The main goal isn’t to secure funding but to pique interest for a follow-up meeting.
• Focuses on: Brand voice, key features, growth potential and an intriguing idea that captures the investor’s interest.
• Best for: Initial investor meetings, quick pitches, showcasing company potential.
• Example: A startup introducing its unique value proposition and growth trajectory to prospective investors.

Shared traits: Both aim to create interest and engagement with the audience. The primary difference lies in the intent and the audience: one is for selling a product/service and the other is for igniting investor interest.

Related: How to Create an Effective Pitch Deck Design [+Examples]

Final thoughts 

Sales presentations are the heart and soul of many businesses. They are the bridge between a potential customer’s needs and the solution your product or service offers. The examples provided—from clean, minimalist to professional styles—offer a spectrum of how you can approach your next sales presentation.

Remember, it’s not just about the aesthetics or the data; it’s about the narrative, the story you tell, and the connection you establish. And while sales presentations and pitch decks have their distinct purposes, the objective remains consistent: to engage, persuade and drive action.

If you’re gearing up for your next sales presentation, don’t start from scratch. Utilize Venngage presentation Maker and explore our comprehensive collection of sales presentation templates .

10 Sales Presentation Examples & Templates to Boost Your Sales

• April 5, 2024

Imagine unlocking the full potential of every sales opportunity that comes your way. 

This isn’t just another article; it’s the key to elevating your sales presentations from merely functional to truly compelling. 

Here, we delve deep into expert strategies that promise to not only save you from common presentation pitfalls but also significantly amplify your sales impact. 

With insights designed to captivate your audience and solidify your message , missing out on this guide could mean missing out on your next big sale. 

If you’re ready to transform your approach and see tangible results, this article is your indispensable tool. 

Let’s embark on a journey to sales excellence together.

What Are Sales Presentations?

Sales presentations are dynamic tools designed to captivate your audience , showcasing why your product or service surpasses others. These presentations serve as a strategic platform, allowing you to eloquently highlight your offering’s advantages while directly addressing the unique needs and concerns of potential clients.

With the right blend of compelling sales pitch presentations and impactful PowerPoint examples, you have the opportunity to connect deeply with your audience. 

The essence of crafting an effective sales presentation lies not just in flaunting your product but in forging a meaningful relationship with your listeners, demonstrating undeniable value, and steering towards a successful sales outcome.

Key Elements of an Effective Sales Presentation

Crafting an effective sales presentation is an art that combines strategy, storytelling, and persuasion. At its core, it’s about connecting with your audience, making a compelling case for your product or service, and guiding them towards saying yes. 

Here are the key elements you need to nail it:

• Clear Value Proposition : Start with a bang by clearly stating what sets your offering apart. This is your chance to shine and make your audience understand the unique benefits they'd get from choosing you.
• Engaging Storytelling : Wrap your facts and figures in stories that resonate. People remember stories, not just data, so weave narratives that paint a vivid picture of the problems you solve.
• Understanding Audience Needs : Tailor your presentation to address the specific challenges and pain points of your audience. Showing that you understand their needs builds trust and credibility.
• Strong Visuals : Use powerful and relevant visuals to support your message. Sales presentation PowerPoint examples or sales pitch PowerPoint examples can inspire visuals that captivate and communicate more effectively than words alone.
• Compelling Call to Action : End with a clear and persuasive call to action. Whether it's to sign up, schedule a meeting, or make a purchase, make sure your audience knows exactly what step you want them to take next.

Remember, the goal of your sales presentation isn’t just to inform; it’s to transform interest into action. By focusing on these key elements, you’ll be well on your way to creating presentations that not only engage and entertain but also convert.

General Sales Presentation Outline

​​When building your sales presentation, especially for a PowerPoint format, consider it a strategic journey that leads your audience towards making a decision. Here’s a clear-cut structure that ensures your presentation covers all the essential bases:

• Opening Slide : Begin with an impactful opening slide to capture attention. Introduce yourself and your business, setting the tone for what’s ahead.
• Audience Needs Slide : Highlight the challenges and needs of your audience. This slide is crucial for demonstrating empathy and understanding of their situation.
• Value Proposition Slide : Dedicate a slide to showcase your value proposition, clearly stating how your product or service uniquely solves the audience's problems.
• Features and Benefits Slide : Detail the features and benefits of your offering. Structure this information clearly to show how it aligns with what your audience needs.
• Success Stories/Testimonials Slide : Use success stories or testimonials to lend credibility. Real-world examples can significantly bolster your case.
• Objection Handling Slide : Prepare slides that proactively address common objections. This is your chance to alleviate concerns and build trust.
• Call to Action Slide : Conclude with a strong call to action. Make it straightforward for your audience to know what you want them to do next, whether it’s reaching out for more information or making a purchase.

This framework is your guide to crafting a PowerPoint sales presentation that not only informs and engages but also effectively persuades your audience towards taking action. Tailor each part to fit your message and audience, ensuring your presentation is both compelling and convincing.

10 Sales Presentation Examples & Templates

Navigating through the world of sales presentations can feel like a maze. With the right examples and templates, though, you’re equipped to create presentations that not only engage but also convert. 

Let’s walk through 10 scenarios where tailored sales presentation examples and templates can make all the difference.

1. Startup Pitch

A startup pitch template is your first step towards turning your vision into reality. It’s designed to succinctly convey the essence of your innovation , the vast market potential awaiting, and the unique value your startup brings to the table. 

This template not only showcases your business model and growth strategy but also weaves a compelling narrative around your vision, making investors and stakeholders see the world through your innovative lens. It’s about painting a picture of success and opportunity, backed by solid data and a clear roadmap.

Here’s a presentation outline template:

• Title Slide : Startup name, logo, and tagline.
• Vision and Mission : Briefly describe your startup's vision and mission.
• The Problem : Outline the problem your startup aims to solve.
• Your Solution : Present your product/service as the solution.
• Market Potential : Highlight the size and potential of your target market.
• Unique Value Proposition : Define what makes your startup unique.
• Business Model : Explain how your startup will make money.
• Growth Strategy : Outline your strategy for growth and market penetration.
• Competitive Analysis : Show how you stand out from competitors.
• Financial Projections : Share expected financial outcomes.
• Team : Introduce your team and their expertise.
• Closing & Call to Action : Summarize and invite investors to join your journey.

2. Product Launch

Launching a new product is an exciting journey, and with the right presentation template, you can make sure your audience feels that excitement too . A product launch template is tailored to highlight the key features of your product, the benefits it offers to customers, and the specific problems it solves. 

By using engaging visuals and clear, concise information, this template ensures that your audience understands why your product is the market’s new must-have. It’s about creating anticipation and desire, leading to that moment when everyone can’t wait to get their hands on your product.

• Title Slide : Product name and a captivating image.
• Introduction : Briefly introduce the product and its inspiration.
• The Problem : Describe the problem your product addresses.
• Product Overview : Detail the features and benefits of your product.
• How It Works : Show how the product works (demos or videos).
• Market Fit : Explain why now is the right time for your product.
• Customer Testimonials : Include early feedback or beta tester reviews.
• Pricing and Availability : Outline pricing strategy and availability.
• Marketing Strategy : Highlight how you plan to promote the product.
• Closing Slide : Recap and call to action (e.g., Pre-order now).

3. B2B Sales Proposal

In the B2B realm, a sales proposal needs to speak the language of benefits and ROI. A well-crafted B2B sales proposal template helps you lay out your solutions in a way that directly addresses your business clients’ needs. 

It allows you to present a clear case for how your product or service can solve their problems , backed by data, case studies, and testimonials. This template is about building a strong argument for your solution, showing potential clients not just why they need it, but how it will positively impact their bottom line.

• Title Slide : Proposal title and company name.
• Executive Summary : Brief overview of the proposal.
• Client Needs & Challenges : Outline the client's specific needs and challenges.
• Proposed Solution : Describe your product/service as the solution.
• Benefits & ROI : Detail the benefits and return on investment.
• Case Studies/Testimonials : Showcase success stories relevant to the client.
• Pricing Model : Present your pricing structure.
• Implementation Plan : Outline steps for solution implementation.
• Why Us? : Highlight your company’s strengths and uniqueness.
• Next Steps & Call to Action : Suggest the next steps and encourage action.

4. Service Offering Presentation

For businesses that thrive on offering unparalleled services, this template is a beacon. It’s designed to detail what you offer, how your services solve specific client problems, and why your approach is better than the competition . 

Through customer success stories and testimonials, you can showcase real-world examples of your service excellence. This template is your platform to demonstrate the tangible benefits clients receive when they choose you, making it clear why your service is the smart choice.

• Title Slide : Service name and your company logo.
• Introduction : Brief overview of your service offerings.
• Problems Solved : List the problems your services solve.
• Service Details : Break down each service, its features, and benefits.
• Customer Success Stories : Share testimonials and success stories.
• Why Choose Us? : Differentiators and competitive advantages.
• Pricing Structure : Explain your pricing model.
• Implementation & Support : Outline how services are implemented and supported.
• FAQs : Address common questions or concerns.
• Closing & Call to Action : Summarize and invite to engage your services.

5. Technology Solution Pitch

Technology can be complex, but your pitch doesn’t have to be. A technology solution pitch template is crafted to demystify your tech offerings, breaking them down into clear, digestible benefits. 

It focuses on how your technology addresses specific needs or challenges in an innovative way, making it a game-changer for your target audience. 

By simplifying complex concepts and focusing on the real-world applications and advantages of your technology, this template helps you convey the uniqueness and value of your tech solutions in a straightforward, compelling manner.

• Title Slide : Solution name and a compelling image or logo.
• Introduction : Briefly introduce the technology solution.
• The Challenge : Describe the challenge or need your technology addresses.
• The Solution : Detail your technology and how it works.
• Key Benefits : Highlight the primary benefits and features.
• Technical Specifications : Provide a brief overview of technical aspects.
• Use Cases : Share real-world applications and success stories.
• Market Analysis : Discuss market demand and potential growth.
• Competitive Advantage : Explain what sets your technology apart.
• Implementation Plan : Outline steps for adopting your technology.
• Closing & Call to Action : Recap benefits and invite to take the next step.

6. Annual Sales Plan

Crafting an annual sales plan is about setting a vision for what you want to achieve and defining the steps to get there. An annual sales plan template serves as a comprehensive guide to outline your sales objectives , strategies , and specific tactics for the upcoming year . 

It helps you establish clear targets, segment your market, allocate resources efficiently, and plan actionable initiatives to reach your goals. 

This template is essential for keeping your sales team motivated , providing a roadmap for success that is both ambitious and attainable, ensuring everyone is aligned and pushing in the same direction.

• Title Slide : Year and sales plan title.
• Executive Summary : Overview of sales goals and key strategies.
• Sales Targets : Breakdown of monthly or quarterly sales targets.
• Market Analysis : Insights into market trends and target demographics.
• Sales Strategies : Detailed strategies for achieving sales targets.
• Tactics and Actions : Step-by-step tactics for each strategy.
• Key Accounts and Territories : Focus areas and key account strategies.
• Tools and Resources : Overview of tools and resources for the sales team.
• Performance Metrics : Metrics and KPIs to measure success.
• Training and Development : Plans for team skill enhancement.
• Conclusion and Motivation : Wrap-up and motivational close to rally the team.

7. Real Estate Listing Presentation

In the competitive world of real estate, making a lasting impression with your listing presentation can make all the difference. A real estate listing presentation template is designed to showcase your properties in the best light , with stunning visuals and detailed market analysis that highlights why your listing stands out. 

It also outlines your comprehensive selling strategy, demonstrating your expertise and commitment to securing the best deal. This template is your tool to build confidence with potential sellers, showing them you have the skills and plan to sell their property quickly and for top dollar.

• Title Slide : Listing presentation title and your contact information.
• Property Overview : High-quality images and key details of the property.
• Market Analysis : Current market conditions and pricing strategy.
• Marketing Plan : How you plan to market the property.
• Selling Strategy : Your approach to negotiations and closing the sale.
• Comparative Market Analysis (CMA) : Pricing strategy based on similar listings.
• Testimonials and Success Stories : Past selling successes and client testimonials.
• Closing Plan : Steps to take from listing to closing.
• About Me/Us : Your experience and success in real estate.
• Next Steps : Encouraging sellers to take action with you.

8. Marketing and Sales Strategy

Blending creativity with strategic thinking is key to developing an effective marketing and sales strategy. A template for this purpose helps you lay out a cohesive plan that covers how you intend to reach your target audience, engage them with compelling content, and convert them into loyal customers. 

It includes identifying customer personas , planning targeted marketing campaigns, and outlining sales tactics that align with your marketing efforts. 

This template is about creating a synergistic approach that leverages both marketing and sales strengths, ensuring a seamless buying journey for the customer from awareness to purchase.

• Title Slide : Presentation title and your company logo.
• Market Overview : Analysis of the current market environment.
• Target Audience : Detailed profiles of your target customer personas.
• Marketing Goals : Key objectives for your marketing efforts.
• Sales Goals : Sales targets aligned with marketing objectives.
• Strategic Approach : How marketing and sales will work together.
• Key Initiatives : Major marketing campaigns and sales initiatives.
• Timeline and Milestones : When and how goals will be achieved.
• Measurement and KPIs : How success will be measured.
• Conclusion and Call to Action : Summarizing the strategy and next steps.

9. Financial Services Pitch

Trust and reliability are the cornerstones of any financial services pitch. A dedicated template for financial services focuses on these aspects, incorporating customer success stories and testimonials to underscore the value and security your services offer. 

It allows you to present complex financial products in an accessible manner, emphasizing how they meet the specific needs of your clients . 

This template is not just about showcasing your services; it’s about building a case for why clients can trust you with their financial well-being, highlighting your track record of success and stability in the financial landscape.

• Title Slide : Service offering and your company name.
• Company Overview : A brief introduction to your company and mission.
• Client Challenges : Common financial challenges your clients face.
• Our Solutions : How your services address those challenges.
• Product/Service Details : Detailed breakdown of offerings.
• Success Stories : Testimonials and case studies of satisfied clients.
• Trust and Security : Your commitment to client security and trust.
• Pricing and Packages : Overview of pricing structures and options.
• Why Choose Us : Your competitive advantage in the financial sector.
• Next Steps : Encouraging potential clients to take the next step.

10. Retail Product Pitch

Captivating potential retailers with your product pitch is crucial in the retail industry. A retail product pitch template is visually engaging, designed to spotlight the high quality of your products, underscore customer satisfaction, and emphasize the unique selling points that set your offerings apart from the competition. 

It’s your canvas to present market research, consumer trends, and sales data that demonstrate the product’s potential success in the retail environment. 

This template aims to entice retailers by showing them how stocking your product will not only meet but exceed the expectations of their customers, driving sales and enhancing their product lineup.

• Title Slide : Product name and a compelling image.
• Product Overview : Key features and benefits of the product.
• Unique Selling Points (USPs) : What makes the product stand out.
• Market Insights : Analysis that supports the need for your product.
• Customer Feedback : Positive feedback from early users or testers.
• Retailer Benefits : How stocking your product benefits the retailer.
• Marketing Support : Marketing initiatives to support product launch.
• Pricing and Margin Information : Competitive pricing and margin details.
• Ordering and Logistics : Information on ordering processes and logistics.
• Closing Slide : Recap and call to action for retailers to stock your product.

Embarrassing Mistakes to Avoid in Your Sales Presentation

In the heat of a sales presentation, it’s easy to get caught up in the moment and let a few errors slip through. But beware, some blunders can turn an otherwise stellar pitch into a cringe-worthy moment. 

Steering clear of these mistakes not only keeps your professionalism intact but also significantly boosts your chances of closing the deal. Let’s dive into a few common pitfalls you’ll want to avoid at all costs:

• Lack of Preparation : Walking in unprepared is the fast track to failure. Know your material inside and out.
• Ignoring Audience Needs : Tailor your pitch to address the specific challenges and interests of your audience.
• Overloading with Information : Bombarding your audience with too much data can overwhelm rather than impress.
• Skipping the Rehearsal : Practicing your delivery ensures you come across as confident and polished.
• Neglecting the Storytelling : Facts tell, but stories sell. Weave your points into a compelling narrative.
• Failing to Show Value : Make sure you clearly articulate the benefits and ROI of your solution.
• Weak Closing : A hesitant or unclear call to action can leave your audience unsure of the next steps.
• Technical Difficulties : Always have a backup plan in case of technical glitches with your PowerPoint or other presentation tools.

Remember, your sales presentation is your moment to shine. By avoiding these embarrassing mistakes, you set the stage for a successful pitch that resonates with your audience and drives home the sale.

Frequently Asked Question About Sales Presentation

When it comes to nailing your sales presentation, there are always a few questions that seem to pop up more often than not. 

Whether you’re a seasoned pro or gearing up for your first big pitch, getting these questions answered can make all the difference in delivering a presentation that not only captures attention but seals the deal. 

So, let’s dive into three questions you might still have on your mind.

How long should my sales presentation be?

The sweet spot for a sales presentation is between 20 to 30 minutes . This time frame gives you ample opportunity to cover all the essential points—like presenting a compelling sales pitch, showcasing your sales presentation examples, and explaining your product or service benefits—without losing your audience’s attention.

Remember, it’s about quality, not quantity. Focus on delivering a concise, impactful message that resonates with your audience’s needs and interests.

Can humor be incorporated into a sales presentation?

Absolutely, but tread lightly. Humor can be a fantastic tool to break the ice and build a connection with your audience, but it’s crucial to ensure it’s appropriate and won’t be misunderstood or offend anyone. 

When done right, a well-placed joke or light-hearted comment can make your presentation more memorable and engaging. Just keep it relevant to the topic and make sure it adds value to your presentation , rather than distracting from your main message.

What's the best way to handle tough questions during a sales presentation?

Handling tough questions with grace and confidence is key to maintaining credibility and control during your sales presentation. First, listen carefully to the question and take a moment to gather your thoughts before responding. 

If you don’t know the answer, it’s okay to admit it—just ensure you follow up with a commitment to find out and get back to the questioner. Always aim to turn challenging questions into opportunities to further highlight the benefits and strengths of your product or service. 

Showing that you can navigate tough questions not only demonstrates your expertise but also builds trust with your audience.

Key Takeaways on Mastering Sales Presentation

Diving into the heart of a standout sales presentation, we’ve unpacked everything from steering clear of common blunders to tackling those tricky questions with confidence. The takeaway? Preparation , clarity , and knowing your audience are your golden tickets. 

A sales presentation should be snappy—aim for that 20 to 30-minute sweet spot —and a dash of humor can work wonders, provided it’s on point and in good taste. Facing tough questions head-on showcases your expertise and builds trust.

In sum, crafting an effective sales presentation is about blending storytelling with solid facts , making a genuine connection with your audience, and leaving a lasting impression. 

So, as you prepare for your next pitch, remember these essentials. With focus and finesse, you’re all set to turn your sales presentation into a compelling narrative that not only engages but also convinces. Here’s to making your next presentation a smashing success!

Edgar Abong

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Last Updated on April 5, 2024 by Edgar Abong

11 Sales Presentation Examples That Explode Your Pipeline

See uniquely effective sales pitch presentation examples and learn how to make a sales presentation that deeply engages buyers and helps you close the sale.

6 minute read

helped business professionals at:

Short answer

What makes a successful sales presentation?

A successful sales presentation deeply engages buyers by setting your product apart from competitors. It should be unique, avoiding static and generic slides.

Key elements include an attention-grabbing cover slide, a clear introduction, problem identification, solution proposal, social proof, key benefits, detailed implementation, and a clear call-to-action.

Interactivity enhances engagement, making the content more memorable. Addressing common sales objections and weaving a coherent story further ensures success.

A generic sales presentation is a silent sales killer

One of the biggest challenges for B2B sales and marketing teams is creating a presentations for sales that truly sets your product apart from the competition.

The main reason why most sales presentations fail is because they all look the same. Sure enough, certain designs are more attractive than others, but the delivery falls short all the same—static, generic, boring insufferable slides. To help you make your offer outshine the rest and leave the competition behind, I rounded up our best sales presentation examples we’ve seen used with tremendous success!

What to include in a sales presentation deck

Regardless of the industry you’re operating in, any outstanding sales presentation deck should contain the following 8 slides :

• Cover slide: your company name and logo next to an attention-grabbing tagline outlining your unique value proposition.
• Intro: here you present what your company does, why it's relevant to buyers, and how you fit into the overall picture.
• The problem: identify the main problems buyers in your niche face and why they need to be solved.
• The solution: the way your solution contributes to solving the problem mentioned in the previous section.
• Social proof: customer testimonials and case studies.
• Key benefits: the unique features of your solution that make it stand out from comparable products or services.
• The “details”: describe how the implementation process works, what the key benefits and integrations are, and what your pricing structure looks like.
• Next steps (Call-To-Action): a clear explanation of the next step a prospect is supposed to take after reading your sales presentation deck.

If this info is not enough, you may wanna read our killer post on the ins and outs of how to create exceptional sales decks .

6 questions any successful sales presentation needs to answer

If you want to turn a prospect into a client, there are 6 basic questions you’ll have to address in your sales presentation deck .

What are the benefits of switching to your product or solution over the status quo?

Why should a potential customer adopt this change now rather than later?

Why should they pick your industry solution instead of those outside of your industry?

Why should a potential buyer choose you and your company specifically?

Why should they pick your product and service? What unique value will it bring them?

Why should you get their hard-earned money?

According to David Hoffeld , these 6 basic questions are the reason behind all sales objections. If you answer them in your sales presentation, you can lead prospects through the buying process and get them to become paying customers .

Now it’s just a matter of weaving the answers to these questions into a coherent story using the outline we mentioned in the previous section.

Stop boring your prospects with static sales presentations

Static presentations should be a thing of the past. By giving your prospects an interactive presentation they can “play around” with rather than trying to decode, you enhance engagement.

Case in point: look at this example of the same presentation for sales designed in 2 different ways, one static and one interactive.

Which one would get you interested? Which would you rather keep reading?

Static PowerPoint

Interactive Storydoc

Dynamic content has big implications for your ability to make successful sales presentations. They increase the average reading time, scroll depth, conversion rate, and internal shares, and are generally seen as more informative.

Using interactive sales presentations brings real business results

Our data from analyzing over 100K Storydoc sessions suggest that these are some outcomes you can expect by moving to interactive content:

146% increase in your presentation’s average reading time (as compared to the PPT benchmark)

41% increase in the number of people who get all the way down to the end of your presentation

2.3x more internal shares within your buyer’s organization

Storydoc users report a 2x increase in conversion over their competitors. So, now that PowerPoint is no longer stopping you from achieving full potential, let's dive deeper into some sales presentation examples .

Best sales presentation examples that bring big results

Instead of wasting your time and effort on sales presentations that look pretty but don’t bring the desired results, I’ll let you in on a little secret of what makes a sales presentation highly effective and compelling .

These sales presentation examples are not your average PowerPoint decks, and rightfully so. PPTs are a 30-year-old technology that fails to meet the needs of modern-day buyers.

NOTE: All of the sales presentation examples presented below have been crafted using Storydoc. They consist of modern scroll-based interactive slides that have proven to bring great results. They're also 100% replicable, meaning you can take any of these samples and use it to create your own high-performing sales presentation in a matter of minutes.

Sales pitch presentation

What makes this sales presentation great:

• Interactive slides are perfect for leading prospects through a compelling story narrative.
• Various data visualization elements allow you to present hard data in a more digestible way.
• Tiered slides can be used to outline the key features and benefits of your solution in a condensed way.

Sales mastery guide presentation

• Contemporary design in line with the freshest trends helps position your company as youthful and cutting-edge.
• A variety of image and data visualization placeholders that can easily be customized to convey the key insights.
• A perfect balance of text-based and visual slides helps add context to your numbers.

Sales impact presentation

• It comes with plenty of image placeholders that can be edited in just a couple of clicks to include industry-relevant visuals.
• Running numbers slides can be used to present the most important metrics.
• Interactive slides are ideal for guiding prospects through a captivating storyline.

Winning sales presentation

• Minimalist design doesn’t detract from your main message while providing value.
• Timeline slides and grayed out content are perfect for walking readers through complex processes or directing their attention to the main benefits of your solution.
• The calendar integration on the last slide makes it easier than ever for prospects to book a meeting with you straight from the deck.

Sales excellence showcase presentation

• A video on the cover slide boosts engagement by up to 32% , increasing the chances of prospects reading your entire deck and taking the desired action at the end.
• Easily customizable slides which are perfect for delivering ultra-personalized sales pitches.
• A vertical timeline allows this template to be repurposed for the next stages of the sales funnel too, for example client onboarding.

High-performance sales presentation

• The narrator slide allows you to walk prospects through even the most complicated solutions in an easily understandable manner.
• Video placeholders help ensure that more prospects will get to the end of your deck .
• The ability to embed case studies helps legitimize your solution in the eyes of prospective customers.

Light mode sales presentation

• Tiered slides allow you to present a variety of services or use cases of your solution in a single deck.
• Animated slides boost user engagement and make your presentation more user-friendly, maximizing the chances of your deck getting read in full.
• A library of data visualization elements to choose from helps position your company against competition and compare key metrics.

Dark mode sales presentation

• High-contrast colors make the presentation easier to consume and interact with.
• A fully interactive layout increases user engagement, as well as the average reading time.
• Tiered slides make it easy to present your service offer or snippets of your portfolio.

Modern sales presentation

A selection of dataviz elements is ideal for demonstrating the most important business metrics and performance indicators.

• Slides combining text and images can be used to present the main features of your solution in a user-friendly way, without overloading prospects with technical specs.
• Dynamic variables can be easily edited in just a few clicks, allowing you to send out ultra-personalized versions of your sales presentation at scale.

Sales pitch presentation essentials

• The sleek layout allows you to convey key details in fewer slides, respecting your prospects' time.
• Versatile slides are readily customizable for diverse sectors and applications.
• Straightforward, easy-to-use editor guarantees that any additions or tweaks you make will seamlessly fit the existing deck design, so you don't have to worry about disrupting the layout.

Sales presentation insights

• The smart editor instantly extracts your company's branding, ensuring your presentation remains on-brand.
• The scroll-based interactive format simplifies the presentation of your offering to prospects, leading them through an engaging story.
• Our AI assistant can be used to generate relevant visuals, create the copy based on your website, or tweak the existing copy to perfection.

How to create your most effective sales presentation yet

The only way to survive in sales going forward is to make sales presentations that buyers love reading. PowerPoint will always fail to do this. It’s time to let it go. So long, old friend! You won’t be missed.

To create truly effective presentations for sales you’ll need to weave storytelling into your pitch, personalize for each prospect, and let them take the next commitment directly from your deck.

You can do all of the above and get deep insights into your sales process with Storydoc’s interactive sales presentation creator .

You can personalize at scale by integrating Storydoc with your CRM and pull prospect’s data directly into your presentations with a single click.

You can fine-tune your presentation to perfection using your extensive analytics panel.

Investigate when and where a presentation is being read, how many times it was shared internally, which parts engaged most, and which made prospects bounce.

Try Storydoc and watch your close rate break through the roof (hope you have your whiskey and cigars ready).

Sales presentation templates that win

To make your content creation easier I’ve brought you some of our best sales presentation templates to take and use.

These templates were built with business storytelling in mind. They use interactive design to engage prospects and help them break down even the most complex messages.

Each of these templates was tried and tested for every device or screen size.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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8 Effective Sales Presentation Examples to Boost Your Close Rate

Winning sales presentations turn prospects into customers. But, constructing a winning presentation is often a source of dread for many sales folks. What is the perfect number of slides? Which is the best order? Should it be hyper-branded or simple?

Or, should we even be using slide decks at all in 2024?

Now, if you want to make the journey collaborative, or want to gain access to cool insights like whether they even looked at your presentation, the static deck just won't cut it.

Designing a beautiful and highly personalized sales presentation is great, but access to behavioral analytics through digital links is super powerful. Knowing whether the buyer clicked on that presentation, and then how long they viewed it, can help shape those next steps in your sales cycle.

In fact, by 2025, 80 percent of B2B sales interactions will happen in these digital channels, according to Gartner . This means that presenting your pitch digitally unlocks new opportunities to engage and collaborate with your buyer. Ultimately, this will help you close deals much faster.

Sales professionals of all types, from SDRs to Customer Success, make pitches at different points in the sales cycle. That's why it's super important to create presentations that are both enjoyable for buyers to watch and easy for sellers to navigate—especially if they’re pitching multiple times a day!

Sales Presentation Vs. Sales Pitch: Are They the Same?

Presentation? Pitch? What’s the difference? These two sales practices are often referred to interchangeably, but they’re not exactly the same.

Generally, a pitch is when you’re closing the deal. It’s short and effective—highlighting the benefits and value of the product and offering the sale. Now, it is also technically a sales presentation, but it’s not a “sales presentation.”

The sales presentation comes earlier in the process when you’re looking to get buyers interested in your product/service. Every good sales presentation gives prospects confidence in your brand and helps develop the customer relationship. It emphasizes the value your product delivers and provides clear direction for the next step in the sales process.

So really, the key differentiator between these two sales activities is the point in the sales process—the presentation introduces your product, and the pitch closes out the deal. This shifts your purpose and your approach when creating a presentation vs. pitch deck.

To create the best sales pitch ever, you can head over to our ultimate guide . But first things first. Let’s build a winning sales presentation that makes potential customers beg to buy.

6 Key Components of a Winning Sales Presentation

While there's no "one way" to make a pitch presentation, there are a few core ingredients that can transform a bland presentation into a show-stopping performance.

To keep your buyers engaged and prevent them from nodding off, make the presentation more interactive by fostering a conversation, using eye-catching visuals that leave an impression, and pacing your delivery to keep the energy level high.

1. Start Strong: Cover Slide + Confidence

First impressions matter. Your first slide and the first few moments of your delivery will shape perceptions and affect the ultimate success or failure of your sales presentation.

Your cover slide should instantly capture the audience's attention and convey your brand and industry. Later, we’ll explore some stellar examples. For now, just make sure your audience has a good idea of who you are and what you do from the very beginning—and make it interesting. Images are great at this.

Regarding your delivery, confidence is key — key— to both your sales career and presentation. The confidence you project about your solution will transfer to prospects, reducing their concerns and supporting an overall positive experience.

But you can’t get by on cover slides and confidence alone.

2. Sell Solutions (+ Value), Not Products

Gone are the days when you could simply shout that your product was the greatest thing since sliced bread—and expect customers to believe you.

Times have changed. Value-based selling is in . Today, the best approach is to inform your buyer with the right message through the right media, selling your solution and not your product.

In your sales presentation, make sure that each product feature that you include has a clear benefit for your prospective buyer. And don't just list the features. Explain why they make your product better, in the simplest way possible.

If your lead generation process produced high-quality leads, and your pre-presentation research uncovered pain points, you should have a pretty good idea what this prospective customer needs—and how your product can solve the issue.

At the end of the day, people want to know what's in it for them and how your product/service will make their lives better. Sell them the solution. The product is just a bonus.

3. Tell a Story

People remember stories. They’re more engaging than stats and figures—and humans connect with humans, not numbers. Research by cognitive psychologist Jerome Bruner suggests that facts are 22 times more likely to be remembered if they’re part of a story .

You want to harness that power for your sales presentation.

Consider your top-shelf customer success stories—or even the customer you just closed yesterday, who solved a major pain point with your solution. The key here is to find past customer situations that your current prospect can identify with. Maybe they serve a similar market niche, or are both struggling to keep their fully-remote team afloat.

Or, maybe, you want to tell your company’s story. Close itself started as a solution to our founders’ frustrations with existing sales CRMs.

Like any great story, you need an arc, characters, conflict—and a resolution. Include whatever graphs and metrics you think add value to the presentation. The numbers don’t speak for themselves, but they do play a supporting role to your storyline.

Turn your case study into a case story, illustrating how your product has helped someone else, and prepare to hook your target audience.

4. Keep It Simple

Be concise. Make your key points digestible. Prospects should be able to quickly scan your sales presentation—and then get back to the conversation.

However, many companies that offer complex products, such as software, tend to overcomplicate the delivery. Most buyers don’t have time to read white papers or long-winded info about your technical specs. Those details can come later.

There are ways to present content while neither boring nor overwhelming your audience:

• Video: Sixty-six percent of people will watch a company’s entire video if it’s less than 60 seconds. Give them something they can quickly digest, that effectively highlights your value prop and most important product features.
• Interactive demos: a great alternative to video calls, ideal with async presentations. You can use interactive demo software like Navattic or Walnut to let your buyer learn about your product on their terms, in their own time.

Whatever you do, get to the point. Time and attention spans are short. Be succinct.

Visually, don’t give your PowerPoint presentation the crafting kindergartner upgrade. Brand colors and fonts should be established early and kept consistent throughout.

In short—less is more. Don’t exhaust your audience visually or mentally.

5. Include the Proof

Your audience wants to know that your solution works. They also want to feel confident about their decision to pursue your product over the competition. How can you help ease these concerns? Include evidence in your sales presentation.

Social proof establishes your credibility and showcases how your solution has transformed the work lives of your customers. It’s an important element in building trust between you and your prospect . Social proof can include media mentions, G2 reviews, social media engagement, customer testimonials, and more.

Recent data from Statista, as of September 2023, indicates a shift in consumer behavior. Their survey, conducted among 10,021 consumers, revealed that 53 percent of U.S. respondents rely on search engines like Google for information about products. This highlights the evolving landscape of consumer trust and information sourcing.

Additionally, 34 percent of consumers used customer reviews as a source of information. This underscores the continued importance of positive reviews and testimonials in fostering trust in a business. The customer success story you've shared can be further enriched by integrating these insights, demonstrating not only the value of customer reviews but also the growing reliance on digital search engines for product information.

Including social proof in your presentation demonstrates how well your solution can meet customer needs —including theirs.

6. Call Them to Action

Nothing cleans out the sales pipeline like a well-timed, well-placed, and well-designed CTA . Success in sales relies on the success of your call to action. And that extends to your sales presentation.

Unlike the sales pitch, your sales presentation is probably not asking for the close. Instead, you are asking them to take the next step in the sales process—book a call, talk to their stakeholders, demo your product, or something else.

You want the CTA to be straightforward. Brief as possible. And effective. Make it easy for them to follow through. For example, if you want them to book a call, share a calendar link. Then follow up .

You have spent time and resources (yours and theirs) on this presentation, so don’t fumble the deal with a weak or confusing CTA. Your sales presentation should be the whole package. Literally.

But can we really tie all of this together into one mega-effective sales presentation? We’re about to find out.

8 Effective Sales Presentation Examples

Sales presentations come in all shapes and sizes. A great sales deck is one that is true to your brand, relevant to your target audience, and produces results.

Various factors can influence the structure, included elements, and delivery. For example, a self-directed presentation that prospects view online may require more text than one that’s delivered face-to-face (or via Zoom). A presentation given to industry experts will include different details (and language) than one delivered to your average, may-be-customer Joe.

As you build your next effective sales presentation, draw inspiration from these winning examples. We’ll share the presentation—and tell you why it works.

1. What + Why: Memento

Stating the problem, explaining the solution.

This sales presentation deck from Memento first describes the pain points of existing solutions—then showcases why Memento is different, emphasizing value and innovation.

This tried-and-true strategy keeps messaging simple and potent. The graphics and color-blocked backgrounds enhance that messaging, and the result? An eye-catching and powerful sales presentation.

2. Image-Rich Slides: Zuora

Is a picture worth a thousand words? Sometimes. It depends what that picture is, and what you’re trying to say.

Zuora uses an image-rich presentation to help differentiate themselves in the industry, and to support the storyline of their presentation. At the same time, text is kept to a minimum.

Visuals can create a supportive foundation upon which you can build your value proposition , company vision, and prospect-relevant story. You’ll probably include photos of your digital or physical product, but you can also add stock images or infographics.

Memorable presentations show , rather than just tell.

3. & 4. Personalize for Prospects: Trumpet

People aren’t numbers—and they don’t want to feel as such.

Personalize your sales presentation so that it speaks directly to your buyer. When possible, call them out by name and make sure that every aspect of the presentation is 100 percent relevant to their situation.

If you want to go the extra mile, incorporate their own brand identity. Make it about them, not about you. Our friends at Trumpet are on a mission to do just that with customizable presentation pods.

Check out this presentation pod example .

This prospect-specific presentation covers most of our key components for an effective sales presentation while taking personalization to the next level. Plus, it’s interactive—which adds value for both prospects and sales reps. Look for the comment section beside the presentation, where you can keep all communication and questions in one spot.

These customization options make your presentation stand out—and are bound to increase your CTA response rate. You can directly incorporate your online scheduling tool, such as Calendly, which also integrates with Close CRM to streamline prospect scheduling.

Here’s another winning example from Trumpet, featured as a use case for SDRs. Again, it’s got all the elements of an effective sales presentation (right down to customer testimonials), and even includes a short audio message specifically for the prospect, from the SDR.

So, ditch the generic sales script and personalize the presentation. Do your homework and make it relatable to each individual prospect, whenever possible.

Then, post-presentation, you can even follow up with a next-steps pod —again, created specifically for your prospect.

5. Be You(r Brand): Reddit

Remember earlier, when we said your sales presentation shouldn’t look like a kindergarten-age graphic designer let loose on Canva? There are always exceptions, right?

First and foremost, you must consider your audience and brand.

The best sales presentations are those that inform and persuade while being true to their brand identity. Sometimes that looks like minimalism: Short sentences, muted color palettes, and quiet power. Sometimes, that looks like pizazz.

Reddit has since updated its branding and slogan, but it once boasted to be “the front page of the internet.” At that time, this sales presentation got them a lot of love.

Talk about hooking an audience. But even the randomness isn’t random—it matches their brand, audience, and value proposition.

So consider your brand, audience, and value proposition, and build a sales presentation worthy of that. (But oh, to be on the sales team at Reddit.)

6. Adaptable Sales Story: Eigen Technologies

Eigen Technologies wanted a presentation to support a core sales story that could be tailored to different industry customers. An overview presentation like this one covers the bullet point features of the product while allowing the presenter to add any relevant prospect-specific slides.

Notice the decision to highlight how this solution stacks up against its industry competitors. This can add power to your own value proposition. Something else that adds power? The cohesive sales story that threads through the entire presentation, from stating the problem to showcasing the solution.

For some, this presentation might be a little text-heavy. When you’re presenting live, you want prospects to be listening to you, rather than simply reading all the information from your slides. For animated videos , take-home or self-guided presentations, however, use the amount of text necessary to support your message.

An animated sales presentation can also be a great addition to your sales and marketing materials. Save the static for your presentation, and get double-mileage with a video.

7. Out-of-the-Box: Apple

It’s hard to find live sales presentation examples because most are given privately in meetings, or directly between a salesperson and their prospect. However, explainer videos like this one can inspire your delivery—and your sales deck.

Steve Jobs, wearing his famous black turtleneck, was known for his potent yet simplistic Apple product presentations. Apple continues to lead with powerful sales messaging. Today, it has evolved to match its updated branding and sales style.

Watch how this presentation involves two different team members, both of whom add unique value to the messaging. Depending on the nature of your solution, the expertise level of your audience, and other factors, you might consider something similar—when it makes sense.

Note that every feature mention is immediately followed by its value. Your audience wants to hear about your product's benefit—don’t leave them with product details as bullet points.

8. Putting It Simply: Microsoft Office 365

This business presentation from Office 365 employs an attention-grabbing color scheme while spotlighting feature details via powerful, concise messaging.

With complex products especially, you need to filter out unnecessary information. Boil it down to your key points and features, then use simple graphics and copy to share your product. Let your value overwhelm prospects—not the presentation itself.

Are you ready to get started on your next super-effective sales presentation? Before you go, consider how it could impact your closing rate—and how you can optimize results.

Using Your Sales Presentation to Close More Deals

Every customer touchpoint should drive prospects toward your ultimate goal: closing more deals. An effective sales presentation is just one step in the customer journey, and tips and presentation templates will take you far.

Let’s look again quickly at the end of your presentation.

At the end of the presentation, you need a strong call to action—but you should also consider other ways to make your message stick. Based on the nature of your solution and how you’re delivering the presentation, you might need to leave behind handouts for your audience.

They should be focused and simple, supporting rather than detracting from your presentation. Maybe they even create a dynamic QR code for scanning to download your app or view contact information.

Then to fully optimize your sales presentation, you must follow up . Your sales presentation alone might not sell your solution—but your faithful follow-up game can push them to take the next step. Enter your CRM.

An agile CRM like Close can streamline this outreach and boost customer retention rates . Now you can optimize—and sustain—the success of your next sales presentation.

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9 Incredible Sales Presentation Examples That Succeed

In our analysis today, we’ll be reviewing the top sales presentation examples.

Why? Because customers want to understand how you’ll be able to add value to their businesses. As such, how you deliver your sales presentation in of the essence.

As tempting as it may be, you need to steer away from thinking of a sales presentation as a “pitch”. This is because, in baseball, the best of pitchers tend to strike batters out.

Since this is not something we want to do, we’ll look at creating convincing pitches that resonate and get hit right out of the park.

By the end of our review, you should have the tools you need to make that home run and meet all your goals.

What is a Sales Presentation?

Elements of a great sales presentation, 1. 21 questions, 2. clarify the priorities, 3. customer is always right, 4. moving pictures, why sales presentation is important for businesses/sales reps, 1. face-to-face, 2. engagement, 3. flexibility & versatility, 4. consistency, overview of the top sales presentation examples, 1. snapchat, 4. salesforce marketing cloud, 5. office 365, 7. immediately, 9. talent bin.

A sales presentation refers to a formal and pre-arranged meeting online or at a location where a salesperson gets to present detailed information about a product or product line.

A great sales presentation is one that endears a brand to prospects. For this to happen, you first need to ensure that it’s not purely focused on products. Rather, it should be tailored to connect with your audience.

The trick, therefore, lies in making your narrative compelling.

Living in the informational age has forced salespersons to change tack when handling customers. This is because more than ever, prospects have all the relevant data about what they want right at their fingertips.

As such, before you make your presentation, you need to first ensure that the information you have is relevant. You can then use that as a Launchpad to connect with prospects.

Importantly, you need to practice listening and avoid religiously sticking to a script before responding to objections.

Often times, salespeople tend to spend plenty of time preparing for what they want to say to customers. While this is perfectly okay, it’s also essential to dedicate enough time to draft the right questions to ask.

With an objective outline of questions, you may actually find yourself deeply engrossed in conversation with prospects.

If you find that prospects are not willing to fully confide in you, it’s good practice to tweak your setup with leading questions before tabling open-ended questions . The responses they share will be able to inform you on how to proceed with the interaction.

Before you begin your sales presentation, you need to first clarify what their priorities are. It’s also good practice to inform them that you’ll be making logical pauses during the presentation to query about what they think about certain points raised.

If you’re unsure about what kind of questions to ask, try to frame the questions from the prospect’s point of view.

Questions like, “How do you see that fitting into your existing process?” and “How does that compare to what you’re currently doing?” are great ways to frame your inquiries.

As always, the end-goal is to close sales. You can facilitate this happening by promoting engagement levels.

When handling prospects, it’s best to first talk more about them, and less about you. If you have prepared “about us” slides, then have them featured right at the very end of the presentation.

Ideally, you want to put more emphasis on your customers’ goals, expected outcomes, and then divulge how you’ll lead them towards success.

To further convince them to join your bandwagon, it’s important to showcase how others have benefitted from your initiative.

If a picture is worth a thousand words, then video is the real deal.

By incorporating videos as part of your sales presentation, you’ll be able to break the monotony that usually exists in text-only slides. While making your presentation, try to also walk about the room and engage your audience.

If you follow through on these steps, you’ll realize you have plenty of talking points throughout.

As a suggestion, try to also make a video about how you can aid your prospect’s company. It also wouldn’t hurt if you interview a couple of team members and hear their take on a range of issues.

As a salesperson, you can use sales presentations to inform, educate, inspire and persuade prospects to buy your products.

A well-crafted and detailed presentation can actually help a business reinforce its reputation and act as a showcase of the level of professionalism.

Before we list out a host of sales presentation examples, it’s best to first note that they are a great way to meet up with customers and prospects in person.

Through face-to-face interactions, you can build trust and reinforce existing relationships . When done right, you may realize an influx in the number of purchases after such meet-ups.

Sales presentations are great when it comes to audience engagement. This is because images have the power of captivating audiences while bullet points can help them follow the logic of the entire presentation.

By injecting theatre during the presentation, you can leave a lasting impact on individuals. This is quite in contrast than if you decided to just talk to them. This heightened sense of engagement is great since your message is properly relayed to your audience.

Sales presentations are fantastic because you can swiftly change up the content and make modifications on the fly. They are vastly better than printed mediums like brochures where you have to stick to the agenda and making tweaks is usually an expensive undertaking.

Presentations are also a versatile communication tool. You can employ them in one-to-one meetings or in large meetings that require you to make use of a projector. Alternatively, you can choose to expand your reach by making them available for online viewing and downloading.

Sales presentations offer you a structured way to communicate about different products, services, and companies.

If you’re working in an organization, you’ll realize that people in various departments are capable of communicating information in a consistent fashion.

Having revealed this, it’s worth pointing out that you need to make good use of bullet points/prompts to ensure that you always remain objective and stress on the key points.

Snapchat , the impermanent photo messaging app, is a big hit among millennials.

Having been conceived as part of a Stanford class project in 2011 under the initial name of Picaboo, it’s has quickly risen through the ranks. Today, it’s one of the most dominant social media platforms out there because it encourages self-expression in the here and now.

• From this sales presentation example, you can clearly see what Snapchat was trying to do. While a large portion of it is filled with fine print and explanations, they’ve divided it into major talking points that readers simply can’t miss. This strategy is great since it ensures even readers who simply want to skim through the content are able to catch all the highlights.
• Impressively, they also created content that resonates with prospects of varying levels of knowledge. This is a fantastic strategy since it increases the probability of closing a deal.

The self-proclaimed “front page of the internet” has been shaping trends for a good minute now. Eager to impress, the sales honchos at Reddit decided to go the sales presentation route and won hearts while at it.

• Reddit’s opening image of a cat riding a unicorn has great visual appeal and helps leave a lasting impact with audiences
• This is one of the best sales presentation examples because Reddit strives to remain objective and stick to its brand identity
• Reddit also makes great use of memes and pop-culture images to get their message across. This is a great strategy since Redditors love this kind of content. In addition, it helps the brand stand out from the rest because of the “X” factor in their presentation.
• The round data figures shared by Reddit are also striking since they help their audience to digest the information and get to thinking how a product/service can help them grow

This social media management tool gives you the freedom to manage multiple social media profiles in a single dashboard.

• Their sales deck is fast-paced and begins with them sharing how they have left an impact on the social media scene. This is a brilliant strategy since it helps audiences get a breakdown of the services offered without much ado
• In other slides, Buffer goes at length to share their milestones and how they’re planning to grow their reach in the years to come. This is one of the finest sales presentation examples because it’s systematic and they manage to bring the message home with every slide

Salesforce is renowned as being the driving force behind one of the world’s top CRM solutions, Sales Cloud. Through their ventures, they’ve been able to transform how enterprises (including fortune 500 companies), connect with clients.

• Salesforce crafted one of the best sales presentation examples because they were able to simplify the sale and help prospects further down the sales journey
• They also broke down the complex processes involved in simpler formats using visual diagrams and flowcharts
• By incorporating images and text overlay slides, Salesforce made a point of ensuring that you have a better understanding of what their services were all about

Microsoft’s subscription-based productivity suite is great for collaboration in the workplace. We’ve listed them out as one of the best sales presentation examples because they came up with a comprehensive layout that really spoke to the masses.

• The color scheme employed was in line with their productivity apps. By doing so, the designers sought to maintain synergy with the move acting as a clear show of consistency all around.
• The images used on every screen is a pointer to the fact that they have a dedicated team that aims to foster collaboration at the workplace. Commendably, the text sections also have a bright, vivid block of color to ensure clarity. This is a fantastic strategy since colors allow audiences to dart their eyes across the screen and focus on what really important

This end-to-end product management software comes in handy in supporting the product journey. If you’re a product manager, you’re surely going to love having it as a go-to tool since you have the power to convert great ideas into great products.

• The minimalist concept behind this approach makes it one of the most exemplary sales presentation examples
• The content layout is also super-duper. As you read through the informal tone, you get an impression that you’re actually conversing with a friend over coffee than actually sitting through a meeting getting pitched on why you should adopt a product
• The short sentences are also super engaging and the text in parenthesis gives you the impression that you’re actually getting the scoop on a trade secret

This fantastic platform was built with the sole intent of making the workplace a happy place to operate in. With Immediately, you get the opportunity to focus on the tasks that really interest you.

• By making use of stock photos and callout bubbles, Immediately perfectly illustrates various audiences’ pain points and helps create a sense of relatability
• There’s great personalization involved throughout the slides which helps the brand connect with various audiences. As a salesperson, you can borrow a leaf from this approach and embrace it to drive home the essence of your product.

Zuora is an enterprise software company does a great job of providing bespoke subscription-based services.

Through its ventures, the company has been able to produce one of the standout sales presentation examples. Here’s why we think they are definitely winning:

• Their presentation largely constitutes images and minimal text with thought-provoking facts
• The backgrounds are laden with images. This is a masterstroke since it helps personalize and distinguish the brand from the competition.
• The wordplay is excellent and the imagery used gives you a contemporary feel about things. This is perfectly in line with their brand message of how important it is to adapt to the times. If you think that they can help you position yourself in the market, then, you need not look further!

This online applicant sourcing and tracking software enables organizations to discover top talent by gathering implicit data from a large pool.

• Great graphical layout and use of white space to represent numbers. The colors incorporated are quite brilliant and go a long way in telling the narrative.
• The bulleted points have greatly help compartmentalize detailed content. You can implement this same approach if you’re looking to ensure that your audience follows the message.
• Compelling imagery is used to convey their brand message and compel prospects to take up their services

So there you have it. We’ve highlighted nine of the top sales presentation examples to get your creative juices flowing.

Hopefully, you’ll be able to convert more prospects into paying customers !

Do you think there are some sales presentation examples we’ve missed?

Which ones do you fancy?

Let us know in the comments section below!

Jack is known for leading the charge in sales innovation. He has a proven track record of working with top organizations to help them integrate social into their traditional sales process.

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For Sales Manager:

For sales reps:, sales presentation 101: examples and ideas that can help you present like a pro.

Updated On: 14 Apr, 2023

Your sales presentation can make or break a deal.

No, that is not an exaggeration. While it is true that a customer’s final decision depends on many other aspects of the product, one cannot deny that an effective sales presentation significantly influence their decision. If done right and at the right moment, your sales presentation can accelerate the buyer’s decision. 

Making a solid sales presentation requires storytelling skills , a robust structure, and some planning. Your presentation has to provide a unique perspective on the product that the customer wouldn’t have normally thought of. 

Let’s find out what a good sales presentation should look like. From the structure to the key elements every sales presentation needs, we’ll cover everything you need to know. 

What Are the Principles of An Effective Sales Presentation?

• How To Build A Sales Presentation? 

How To Deliver a Sales Presentation

Great sales presentation ideas, what to do after a sales presentation.

• Conclusion 

It is important to understand that a sales presentation is much more than a sales pitch . A sales pitch is an attempt to persuade a buyer to consider your product. It is something that your sales team does every day, in every preliminary interaction with a prospect.

Sales pitches are relatively easy because they are mostly one-to-one, over a call or an email. You only need to convince that one person and when that’s done you successfully close the deal. In a sales presentation though, you have to face more than one decision-maker.

In a nutshell, technically a sales presentation is similar to a sales pitch but far more elaborate and complex.

Sales presentations are driven by certain principles; they are – 

1. Personalization  

A sales presentation cannot be generic. If you wish to connect with your audience and sell them the idea, you have to personalize your presentation to fit their use case.

To do this effectively, learn about the buyer’s primary pain points and focus your presentation on these issues. The buyer needs to feel understood to have trust in your pitch. 

For example when we pitch Kylas to our potential buyers, instead of focusing on our features we rather convey how the tool will benefit their business and fit their use case. This helps user understand in what ways the product/service can help them.

2. Simple and To-The-Point

Time is valuable. Both yours and your audience’s. So your sales presentation has to cut straight to the point. Of course, you would need to give them a brief introduction and context. But don’t beat around the bush or bore your audience with too many industry statistics, jargons or your company history. Grab their attention in as little time as you can. 

3. Focus On the Problem

The sales presentation needs to focus on the problem and not skip to the solution. Through the sales presentation, you need to help the buyer understand their problem even better. When the buyer sees that you know the problem better than they do, they assume that you probably have the best solution too. 

4. Differentiators Are Best Left for the End

A common tendency of sales leaders is to highlight the differentiators from the very start of the sales presentation. This only comes across as desperate and pushing to make a sale. Differentiators should not lead your sales presentations. Your buyer should themselves see how you are different from your competitors. 

Once the buyer gains an insight into the key problems they face, they can be led to the differentiators. At this point, feel free to show them how your product can address the problem that your competitors can’t. 

5. Connect With the Decision-Makers  

If you talk like a sales rep, you will automatically be directed to interact with an equivalent position in the buyer’s company. If you really want to make an impression on the decision-makers, you have to talk in a language that executives would relate to.

Product specs and features are best left to the end-users or IT teams. Decision-makers need to hear how the product will impact the business as a whole. 

6. Conversational  

Don’t make the sales presentation sound like a sales pitch. Presentations need to be more conversational and flow more naturally. Encourage questions and engage in a two-way conversation to ensure that the buyer is equally invested in the presentation. 

How To Build A Sales Presentation?  

Now that you know the underlying principles of a good sales presentation, you need to know how to build one. Every sales presentation needs to have a structure to it. How you open the presentation, what you talk about in the body of the presentation, and how you close it are crucial. 

So what goes into creating a killer sales deck ? Let’s look at the structure of a perfect sales presentation step-by-step. 

1. Here Is How You Should Begin Your Sales Presentation

You always start with a brief introduction of yourself and your company. Once the pleasantries are out of the way, go on to the important part. 

Highlight the Problem  

Every sales presentation needs to have a problem statement. It is the problem that you aim to solve with your product. So without much ado, get to explaining the problem you want to address. It could be a change in the industry that needs organizations to catch up or a specific problem at the buyer’s end that you have identified and can help solve. 

The customer may not be aware that they have a pain point that needs to be addressed. It is your job to make them see where they are lacking. Also, show them what they could achieve if these issues are taken care of. 

Use numbers and figures to quantify the problem. It helps drive home the point better. Say things like, “you are losing X amount in revenue each year” or “Y number of your customers are slipping through the cracks because of this”. 

This helps them understand the scale of the problem. It also creates a sense of urgency as the buyer surely doesn’t want more damage done. Tell the buyer how much more they could lose if they didn’t apply a solution right away. 

2. Body of Sales Presentation  

Now that the buyer is aware they have a problem, it is time to offer a solution. 

2.1 Present the Solution  

At this stage, you need to talk about the product you are offering and how it can help them. Your product could cater to many different users. So you should be careful that the positives you highlight are meaningful and relevant to the current buyer in question. Discuss more on how it helps them solve their specific problem instead of discussing common features. 

But words alone can’t do a good enough job of convincing your buyer. You need to back it up with data. 

2.2 How to Present Sales Data and Performance ?

Presenting sales data and performance reports at a sales presentation is a tricky job. You don’t want your audience dozing off at the sight of all those numbers and figures. But you definitely want them to see what you have achieved so far. 

The golden path here is to only show what is relevant and rely on visual representations. Create charts, graphs, and infographics to support your presentation. Present the results of case studies that show what your customers have gained from using your product.

Use data from customers who have a similar profile as the current buyer. This helps the buyer relate better and see your solution as truly useful. 

For instance, if you are pitching to a startup, you cannot show them what an MNC has gained using your product. The scale and priorities of the two businesses are very different. So, the buyer may not see this as an ideal solution for themselves. 

Use social proof wherever it fits. Share a few customer testimonials or reviews. Again the customer reviews you are sharing should be from companies in the same space as the buyer. 

Keep your data engaging, meaningful, and limited. 

2.3 What Makes a Good Sales Presentation?

A good sales presentation should be short but impactful. Many thought leaders in the industry suggest that your sales presentation  should not be longer than 10 minutes . Within these 10 minutes, you have to cover everything that the buyer can find useful in making a purchase decision. 

Maintain consistency throughout your presentation. Everything from the images you use to the brand colours and logos should be coherent. Make sure you have researched the buyer well enough. Wherever you need to use their brand assets, ensure that you are using the right ones. 

3. How to End a Sales Presentation  

After you have said all that needed to be said, it is time to close your presentation. You can add a final slide highlighting the next steps. This should be more like a call to action. If the buyer decides to move forward with the purchase, what do they need to do? Finally, leave the floor open for questions from the audience. 

Let the buyer come up with their queries and concerns. The answers that you provide at this stage are going to be very crucial to the deal. 

Building a good sales presentation is only the first part of this complex job. How you deliver the presentation plays an even more crucial role in this. Presentation skills are going to matter a lot in how you influence the buyer. 

Here are a few quick tips for the presenter. 

1. Be Confident Inside and Outside

The first thing your audience is going to notice is how confident you are about the whole situation. Your confidence has to reflect in your speech and your body language. If you can deliver the presentation even without the slides, it shows that you know what you are talking about. Avoid looking at the slides every second. 

Stand/ sit straight and be careful about the hand gestures you make. Keep them minimal if you are not sure what to do. Try to look optimistic and in control of the situation. 

2. Modulate your Tone  

The last thing anyone wants from a sales presentation is a boring, monotonous voice just reading out the slides. A lot of your charisma exudes from the way you talk. So use your voice well. Modulate where necessary. Know which points to stress on and where to use a lighter tone. This also helps direct the attention of the audience to the right points. 

3. Look Involved  

If you want your audience to be invested in the presentation, you have to look involved yourself. For instance, if your audience consists of C-suite executives and you are selling a software solution, you need to be dressed for the occasion.

If you are presenting to an audience of young, energetic entrepreneurs running a startup, you will need to exude the same kind of energy. 

When you look involved, your audience automatically trusts you. 

4. Do Not Assume That the Audience Cares About Your Product

The audience does not care about the product you are selling. They only care about the problem they face. So don’t assume that they would be familiar with your product. You need to ensure that everyone is on board when you start your presentation. Look for their reactions during the presentation and see if they are following. 

Change your pace accordingly and let them ask questions mid-way if they need to. 

There are some common sales presentation examples that you can learn from. These templates can help you build on and create a solid sales pitch. 

1. The Product Demo  

One way of going about your sales presentation is by giving a demo of the product you are selling. In this case, you don’t even need those slides. You can give your prospects a taste of what your product offers first-hand. If this is a feasible option, then you should definitely go for it. 

It can be far more engaging than a slideshow. But it may also be a little time-consuming, so you will need to plan well. 

2. The Data-Backed Sales Presentation  

Another very convincing template is the data-driven presentation that offers proof that your solution works. The idea here is not to stuff the presentation with numbers but to show your buyers what you can provide in an engaging way. Create infographics, videos, graphs, and handouts that will keep your audience engaged and informed. 

3. The Minimalistic but Confident Sales Presentation

If you are confident about the product you are selling, you don’t need much, really. You can even present without a slide deck or a demo. Just prepare your pitch well, invite questions from the audience, and offer convincing answers. If you are doing it right, it should be enough to take them further down the sales funnel . This kind of confidence only comes from experience though, so tread very carefully. 

The job does not end with delivering a good sales presentation. You have work even after the presentation is over. Your audience will likely have some questions they want to ask. Also, they won’t be making a purchase decision immediately after your presentation. 

1. Accept Questions  

Always encourage your audience to get back to you with more questions if they need to, even after you have left their office. This keeps the door open for communication. It also helps build a stronger relationship with the prospect. 

2. Follow Up  

If the prospect does not get back, you have to follow up yourself. Give them some time to ponder, and then send a follow-up email or make a call. Ask them if they need any further assistance to help finalize their decision. 

Conclusion  

Though you may think that a sales presentation is just another sales pitch, it is so much more. The power of your sales presentation can only be unleashed if you know how to do it right. The sales presentation gives you the opportunity to share your customers’ stories, highlight your achievements and demonstrate what value you can offer to a prospect.

Letting go of an opportunity like this would be a mistake. So invest some time and effort into making a winning sales presentation and using sales CRM software for your growing business.  

Boost your sales productivity and nail your sales target with customizable sales CRM software .

If you want your business to scale new heights,  Kylas  is the answer for you. Kylas Sales CRM tool can help you streamline your sales by providing you with Custom Sales Insights and more. Contact us today to know more!

Priyanka Mohanty

Priyanka is a marketer with over 13 years of experience in content curation. She has extensive blogging experience and has worked with many companies in the US. She is known to bring practical knowledge to the table. However, besides writing, Priyanka is also passionate about dancing, drawing, and reading.

• Sales Best Practices
• Sales Productivity
• Sales Techniques

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Sales Presentation Template

Shed pre-sales pitch nerves and deliver the speech of a lifetime with the Sales Presentation Template.

Trusted by 65M+ users and leading companies

About the Sales Presentation Template

You’re onto a winning idea, and your sales colleagues are on board, yet you’re not quite sure how to pitch it. The elevator pitch just isn’t springing to mind, and the thought of delivering your thoughts and persuading an audience seems daunting. 

A Sales Presentation Template provides a foundation for structuring your thoughts coherently and creating an investment-winning sales pitch deck for your product. It’s a vehicle for your sales team to channel their persuasive energy and win a lucrative client contract.

How to use the Sales Presentation Template  

To effectively execute your sales presentation strategy, you and your sales reps need to come armed with facts, figures, and compelling visuals. You have to be prepared to back up your words with evidence if you want to convince your potential clients to part with their cash. 

Unlike the standard PowerPoint that flashes sales slides in the background, sales presentations should complement every sentence you utter with convincing statistics or striking visuals that present data in an easy-to-read format. 

You’ll also want to make sure your message hits home with your potential customer by adding personalized elements such as case studies relevant to their target market or evidence that you understand their branding and messaging.

With Miro’s Sales Presentation Template, you can easily go in and make changes on the fly so you can modify it for all future sales proposals you give. With the sales pitch template, you can change the layout, add or remove slides, and inject color and personality into each slide to create your desired impact.

Miro’s presentation mode features allow you and your team to brainstorm ideas and edit individual slides in your slide deck even while working remotely. That way, you can arrange and rearrange as often as necessary and feel comfortable knowing that the presentation has got the thumbs up from several different colleagues.

How long should a sales presentation be?

On average, a sales pitch deck template outline should set you up for anywhere between 30 minutes and an hour. That can seem like a long time to fill, but equipped with the Sales Presentation Template you should have a much easier time filling the allocated time slot.

As the laws of marketing and persuasion dictate, you have a very short amount of time to capture your audience’s interest. As such, it’s recommended that you put your strongest argument forward in the first few minutes of your presentation and use the rest of the time to add supporting evidence to your initial claims. 

It’s wise to end on a high note too, so you can leave the buyer with a positive impression and make sure they spend some time mulling the proposition over after you’ve left.

Tips for giving a sales presentation 

Here are some sales presentation tips for nailing the delivery and increasing your chances of resonating with your prospective clients:

Know your audience

A generic sales presentation is much less likely to resonate than one that follows the basic structure of a sales report template but caters to the specific buyer you’re pitching to. 

As you’re collecting data and evidence to convince the buyer that you have something they need, find the use cases that apply to them specifically and focus your presentation on features they will benefit from. 

If you know you’re presenting to someone from the accounting department, you can lead with information on how your product can simplify or streamline bookkeeping or accounting activities.

Exude confidence

While it’s easy to assume the content of your presentation will be the buyer’s main focus, the delivery of it can also have a huge bearing on the outcome.

Captivating your audience with an enthusiastic pitch can make all the difference and helps keep their attention throughout the lengthy presentation. If you have confidence in your sales process, you can deliver much more effective sales presentations.

Even if you’re not the most confident salesperson, playing the part by standing with good posture, enunciating your words, and delivering every phrase with gusto can make the presentation that much more convincing.

Use your team

Even if you’re the one delivering the bulk of the presentation, lean on your team to perfect the execution. 

Practice in front of your team members in advance, and ask for feedback on the content and delivery. This should give you a good idea of what works and what doesn’t, so you can perfect the pitch before you jump in and deliver it to a buyer.

How do you structure a sales presentation?

You want the sales pitch presentation to match your speech, so the structure should follow your words. This might look like an introduction where you make a strong case as to why the buyer should be interested in what you have to offer, a series of supporting evidence statements backed by relevant data, and finally, a summary of the offer and a call to action.

What does a good sales presentation look like?

A successful sales presentation will complement your pitch in that it should support the claims you make rather than provide irrelevant data or statistics. It’s much more effective to flash a percentage on the screen if you’ve just mentioned it than it is to present a bulleted list of key takeaways that might distract the audience’s attention from what you’re saying.As such, it’s concise with few words on every slide and has impactful visuals that reinforce an argument rather than being there for the sake of having images.

Get started with this template right now.

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Updated 2024: List Of Top Sales Presentation Templates You Need

Sales presentation templates are used to create presentations and to support the storytelling you want to convey to your prospects. These templates allow you to easily and quickly put together a presentation, without the hassle of having to worry about design and how to align that with your brand.

There are many online sales presentation templates available for free or for a small fee. Regardless of your choice, a crucial factor to consider is how easily it can be customized with the tools you already know. 

Why Use A Pre-made Sales Presentation Template?

In addition, sales presentation templates also help you improve your sales content. When you create and track tailored presentations for your buyers, you are able to see which content resonates with them the most and which doesn’t.

Aside from making your presentations visually appealing, pre-made templates also saves you a lot of time. 

Sales presentation templates allow you to quickly switch those out to other content that would resonate with your buyers more. 

How To Choose The Right Sales Presentation Templates

In choosing a sales presentation template, there are more factors to consider than just the design. It’s important to remember who this presentation is for- your buyers. And their needs and pain points come first.

Choosing the right template is essential to delivering an effective and engaging presentation. 

1. Understand your audience and goals

First, clearly identify your audience and establish your objectives. Consider the demographics, preferences, and interests of your audience when choosing a template.

Different presentation templates are designed for different purposes, so it's important to choose a template that aligns with your objectives. Setting your audience and objectives will guide you when you’re creating the structure of your sales presentation.

2. Set a clear structure for your sales presentation

Create a framework as to how you want to guide your audience through your presentation. Make sure that your presentation follows a structure that is easy to follow and piece together. You don’t want any irrelevant points that will only confuse your buyers.

Each element that goes in your presentation should have a place in the story you’re telling. A prime example is from HubSpot and they call this structure “ the best sales presentation structure of all ”: the SCR structure. SCR stands for Situation, Complication, and Resolution.

A simple storytelling structure takes your buyers on a journey that builds tension, which causes them to be more attentive and more eager for a solution. This structure also allows for your content to flow and conclude in a natural manner. 

3. Find the template design that fits your brand and needs

Lastly, pick a template design that closely matches your brand and meets your needs. Choose a template that has a clean and professional look, with a color scheme and typography that is easy on the eyes.

Thoughtful placements and the use of images and graphics can help enhance your message. You might also want to take into consideration how easily customizable it is, as these templates’ objective is to help you save time and effort. 

Where To Find Free Sales Presentation Templates

There are plenty of online resources where you can find sales presentation templates. Here are the top favorites and popular options when you can find templates for sales presentations:

Canva is a graphic design platform that offers a wide range of templates you can use in your organization, including sales presentation templates. All templates are offered for free, but some premium content and design elements can only be accessed with a paid subscription plan. You can easily customize these templates with your own content and branding, and even download them as PowerPoint or PDF files.

Envato Elements is a subscription-based platform that offers a range of digital assets. They have sales presentation templates that can be downloaded and customized in PowerPoint or Keynote.

3. Microsoft PowerPoint

PowerPoint is a widely used presentation software that comes with a range of built-in templates, including sales presentation templates. You can access them by opening a new presentation and selecting "Sales" under the "Available Templates and Themes" section.

4. Slidesgo

Slidesgo is a website that provides free, professionally-designed sales presentation templates for Google Slides and PowerPoint presentations. The templates are fully editable, allowing users to customize the designs to suit their needs. Slidesgo also offers premium templates and resources for a fee.

PowerPoint - Top 5 Free PowerPoint Sales Presentation Templates To Use

If you mainly use PowerPoint as your presentation software, we’ve gathered these easy-to-customize templates you can download and customize from PowerPoint.

1. Creativa - Startup Powerpoint Template (Evanto Elements)

A clean and modern template with 30 unique slides you can fully customize. Simply download and edit from PowerPoint.

2. Business Sales - Clever Sales Pitch PPT Template (Evanto Elements)

A bright and fresh template with more than 15 customizable slides for your next sales presentation.

3. Product Vision Pitch Deck Presentation - Free (Slidesgo)

4. blue pink creative business presentation pitch deck (canva).

A colorful template that includes 17 fully editable slides from Canva.

5. Modern Pitch Deck Presentation Template (Canva Pro)

If you’re looking for a minimalistic style, this template has 10 fully editable slides with a simple yet professional look.

Google Slides - Top 5 Free Google Slides Sales Presentation Template

Here you’ll find several options for sales presentation templates you can download and customize from Google slides. These templates are not only visually appealing but also easy to customize to your needs. 

1. Sales Kickoff Meeting - Free (Slidesgo)

Modern, simple style template with 26 slides to impress your audience. 

2. Blue and Gold Pitch Deck Presentation - Free (Slidesgo)

This template in blue and gold offers customizable slides to explain key pain points, values, and competition. You can edit diagrams, images, and graphics for to drive key points.

3. Easy & Professional Pitch Deck (Slidesgo)

A sleek presentation template with 34 different slides to choose from. All of the slides can be easily customized and edited.

4. Monthly Sales Review Meeting - Free (Slidesgo)

This template includes gradients, winding shapes, photos in black and white, and editable visual data representations to deliver important points. All of the slides are easy to modify and customize. 

5. Sales Target Achievement Consulting Toolkit (Slidesgo)

With more than 50 different slides to choose from, this template also contains easy-to-edit graphics such as graphs, maps, tables, timelines, and mockups.

Canva - Top 5 Free Canva Sales Presentation Template

Canva offers some of the most visually appealing cost-free templates in the market and some premium content at a very affordable price. All of the templates are customizable from the platform and for real-time team collaboration.

1. Green Abstract Curve New Business Pitch Deck Presentation

If you want to create a clean, well-structured presentation, this template has simple diagrams and is easy to use.

2. Purple and Orange Creative Illustrated Sales Report Presentation

This template includes fun and colorful graphics that will surely capture your audience’s attention. It has the simple structure you need for a sales report.

3. Blue Yellow Modern Sales Strategy Presentation (Canva Pro)

This fully customizable presentation template is perfect for your next sales strategy meeting. This template has comprehensive slides you can leverage to deliver a clear and impactful presentation.

4. Dark Modern Corporate App Development Startup Pitch Deck Presentation (Canva Pro)

For a modern feel and sleek design, this template is perfect to pair with a product launch or development presentation. Designed to make the product stand out, this template also includes fully editable slides.

5. Minimalist Blue Simple Start-Up Pitch Deck Presentation (Canva Pro)

For a minimalist style and fresh feel, this template is best to deliver important points without distractions. All slides are fully customizable to help you capture key points.

Keynote - Top 5 Free Keynote Sales Presentation Templates

1. Sales Proposal Keynote Template (Evanto Elements)

In this sales offer presentation template, sellers can easily demonstrate how they can serve the needs of buyers by showing the key benefits of their products or services.

2. Business Sales Infographic Keynote Template (Evanto Elements)

This template is great for accompanying every stage of your business development with holistic brand touchpoints, from embarking on a new project, building recognition among competitors, and finishing it with an improved goal proposition.

3. Pitch Deck Keynote Template (Evanto Elements)

This presentation template, with 30 editable slides and adjustable images and graphics, can be used for pitch decks or business portfolios. 

4. Hope - Sales Strategy Presentation Keynote (Evanto Elements)

This item contains 30 unique slides with amazing colors as well as wide acceptability features. A solid template for sales strategy to make your presentation look professional.

5. Kamaya Sales Presentation Template - Keynote (Envato Elements)

This sales presentation template can also be used and is suitable for any purpose, especially for automotive, technology, and creative. 

Top 5 FREE Sales Presentation Templates

Customizability, design, and structure are factors to consider when looking for a template. Based on these factors, here are the top free sales presentations you can use for your next sales meeting.

1. Motion Graphics App Pitch Deck (Slidesgo)

For a unique and colorful presentation, this template has animated 3D shapes floating over the soft slides will make your pitch deck look very modern and exciting. 

2. Sales Target Business Plan (Slidesgo)

With this template, you'll have the flexibility to edit it on the fly and track progress along the way. Plus, everyone involved will get clarity on what they need to do to reach their objectives.

3. Professional Gradient Pitch Deck Business Presentation (Canva)

A bright and fresh-looking template is all you need to deliver a memorable presentation. This template has a great structure with all the slides you need for a simple yet powerful pitch deck. 

4. Blue Pitch Deck Business Presentation (Canva)

A blue-and-white template that will surely give your next presentation a professional look and feel. This multi-purpose template can be used for any presentation. 

5. Project Proposal Business Presentation Abstract Tech Style (Canva)

For a modern touch, this versatile template has everything you need for a proposal presentation. It also has icons, diagrams, and graphs for a visually appealing presentation.

Why Use a Sales Presentation App to Manage Sales Presentations

Using sales presentation templates in a sales presentation app can have a time-saving impact on your processes. With all of the relevant sales materials at their fingertips and the ability to create tailored presentations in one place, your sales team can be more efficient and effective.

Your salespeople are confident going into a meeting, and you gain peace of mind knowing that the app has everything they need.

A sales presentation app helps to keep your materials organized , consistent, and up-to-date. This way, you can easily deliver content to your teams and your salespeople can easily access content whenever they need it. Equipped with advanced search features, your salespeople can find materials easily to allow quick and easy presentation tailoring.

In addition, sales presentation platforms are designed to allow offline access on any device, to enable salespeople for a meeting whenever and wherever they are. Coupled with tracking and analytics to track how content is being engaged with and consumed, a sales presentation app is a powerful tool in a salesperson’s arsenal.

A sales presentation template helps to streamline your sales process by providing a clear structure for presenting information and highlighting key selling points. 

With sales presentation templates, you can always be sure that every custom presentation that your sales representatives make will be aligned with your company's brand and messaging.

Using pre-made sales presentation templates can have a multitude of benefits for businesses of all sizes. Your salespeople can focus more on the content when the structure is already set for them. It can save time and effort by providing a pre-designed framework for creating professional-looking presentations . It also ensures brand and messaging are consistent across all presentations.

A sales presentation template helps to streamline your sales process by providing a clear structure for presenting information and highlighting key selling points. This can help to keep your buyers engaged and interested in the presentation. Lastly, templates can also help you to easily track and analyze the effectiveness of your sales presentations. By using a consistent template, it’s easier to compare the success of different presentations and make data-driven decisions to improve your overall sales strategy.

Learn next: 

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April 5, 2024

Can't find what you're looking for?

20+ Sales Promos Examples with Proven Tactics and Ideas for Attracting More Customers Through Promotions

Uncover top sales promotions! Get + examples of cashback, discounts, and coupons to draw more customers & increase promos.

What's Inside?

Sales promotion is a powerful tool utilized by businesses to stimulate sales, attract customers, and boost revenue. In this comprehensive guide, we delve into the intricacies of sales promotion, covering its definition, types, pros and cons, innovative ideas, real-life examples, strategies for sales force preparation, ideal promotion venues, and tips for maximizing effectiveness.

What is Sales Promotion?

Sales promotion refers to the strategic use of various techniques or incentives by businesses to stimulate consumer purchasing behavior and increase sales of their products or services. Sales promotion is more than just discounts; it's about creating a well-timed sales promotion campaign that resonates with consumers, aligning with sales promotion goals to facilitate a spike in revenue. Unlike advertising, which focuses on creating long-term brand awareness, sales promotion practices are typically designed to provide a short-term boost in sales volume.

Key elements of a sales promotion campaign include offering discounts , coupons, rebates, free samples, contests, sweepstakes, loyalty programs, bundling deals, and special events. These incentives are often temporary and strategically crafted to not only encourage consumers to make a purchase but also to meet sales promotion goals, like promoting new product lines or increasing market share.

Sales Promotion Key Elements

Sales promotion is an essential component of the marketing mix , complementing other strategies such as advertising, public relations, and personal selling. It serves various sales promotion activities purposes, including increasing sales volume, introducing new products, encouraging trial, building brand loyalty, and clearing excess inventory, thus directly influencing sales promotion success.

Like oxygen to humans, sales play a key role in the path to success of any business. For a sales promotion campaign to be effective, sales promotion practices must be executed with precision, ensuring they align with the overarching sales promotion goals of the business. The impact of well-devised sales promotion activities resonates across the customer journey.

Hope that you have sufficient information to implement successful sales promotion campaigns after reading this article.

Type of Sales Promotion

1) discounts: unveiling tempting offers.

Discounts are the bread and butter of sales promotion. Whether it's slashing prices by a percentage or enticing customers with buy-one-get-one-free deals, discounts grab attention and drive sales.

2) Coupons: Empowering Shoppers with Savings

Coupons are like little treasures that shoppers love to uncover. Offering discounts or special deals through coupons not only entices purchases but also fosters a sense of exclusivity and excitement.

3) Rebates: Encouraging Post-Purchase Delight

Rebates add an element of post-purchase gratification. Providing partial refunds after a sale incentivizes customers to make the purchase while ensuring satisfaction with the product or service.

4) Free Samples: Sampling Success

Who can resist the allure of a freebie? Free samples allow customers to experience your product firsthand, paving the way for future purchases and fostering brand loyalty.

5) Contests: Engaging Through Excitement

Contests inject an element of fun and excitement into your promotions. Whether it's a photo contest or a creative challenge, contests encourage participation and boost brand engagement.

6) Sweepstakes: Creating Thrilling Opportunities

Sweepstakes offer the thrill of chance and possibility. By giving customers the opportunity to win prizes through random draws or lotteries, you can generate excitement and drive participation.

7) Loyalty Programs: Building Lasting Connections

Loyalty programs reward customers for their ongoing support and purchases. From points-based systems to VIP perks, loyalty programs foster repeat business and strengthen customer relationships.

8) Bundling Deals: Maximizing Value

Bundling deals offer customers added value and convenience. By combining complementary products or services at a discounted price, you can increase average order value and drive sales.

9. Special Events: Celebrating Moments of Connection

Special events add a touch of excitement and urgency to your promotions. Whether it's a holiday sale or a product launch event, special occasions create memorable experiences for customers.

The Pros and Cons of Sales Promotions

In the fast-paced world of marketing, sales promotions stand as powerful tools that can propel your business to new heights. However, like any strategy, they come with their own set of advantages and disadvantages. Here we will delve into the highs and lows of sales promotions to help you navigate this dynamic landscape.

The Pros: Unleashing the Power of Promotion

• Instant Sales Boost: Sales promotions provide an immediate spike in sales, injecting vitality into your bottom line and driving short-term profitability.
• Enhanced Brand Visibility: Well-executed promotions capture the attention of existing and potential customers, leading to heightened brand recognition and awareness.
• Customer Engagement: Promotions offer opportunities to engage with your audience, fostering interaction and building lasting relationships.
• Trial and Adoption: Promotions encourage customers to try your products or services , lowering the barrier to entry and paving the way for long-term adoption.
• Clearing Excess Inventory: Promotions provide an outlet for clearing excess inventory, freeing up valuable shelf space and mitigating the risks of obsolescence.

The Cons: Navigating the Pitfalls

• Margin Erosion: Promotions often come at the cost of reduced profit margins, requiring careful planning to ensure profitability.
• Brand Dilution: Overreliance on promotions can dilute your brand's perceived value and erode its premium positioning.
• Short-Term Focus: Promotions may overshadow long-term strategic objectives, requiring a balance between short-term gains and sustainable growth.
• Attracting Deal-Seekers: Promotions may attract bargain-hunting customers who prioritize price over other value propositions.
• Dependency on Discounts: Relying too heavily on promotions can create a dependency among customers, conditioning them to wait for discounts before making a purchase.

20 Sales Promotion Ideas to Ignite Your Marketing Strategy

If you're seeking to enhance your promotional efforts, you're in the right place. Here, we present a curated collection of 20 sales promotion ideas, each proven to spark engagement and drive results. Let's dive in!

1) Flash Sales Frenzy: Lightning Strikes of Savings

Embrace the thrill of the unexpected with flash sales! Offer limited-time discounts on select products, creating a sense of urgency and driving impulse purchases.

2) Refer-a-Friend Rewards: Spreading the Love

Harness the power of word-of-mouth marketing by incentivizing customers to refer their friends. Offer rewards or discounts for both the referrer and the new customer, fostering a community of brand advocates.

3) Mystery Discount Madness: Unveil Your Savings

Add an element of intrigue to your promotions with mystery discounts. Customers can reveal their savings at checkout, adding an element of fun and excitement to the shopping experience.

4) Social Media Challenges: Engage and Conquer

Challenge your audience to get creative on social media ! Whether it's a photo contest, a caption competition, or a viral challenge, encourage user-generated content and reward the most creative entries.

5) VIP Exclusive Offers: Roll Out the Red Carpet

Make your customers feel like VIPs with exclusive offers and perks. Create a tiered loyalty program with special discounts, early access to sales, and VIP events to reward your most loyal patrons.

6) Bundle Bonanza: More Value, More Savings

Combine complementary products into irresistible bundles at a discounted price. Whether it's a skincare set or a tech bundle, offer value-packed deals that entice customers to buy more.

7) Limited Edition Launch: Create a Buzz

Generate excitement around new products or collections with limited edition launches. Offer exclusive early access or special gifts for the first customers to make a purchase, driving anticipation and demand.

8) Interactive Quizzes and Polls: Engage and Educate

Educate your audience while entertaining them with interactive quizzes and polls. Offer discounts or prizes for participation, creating a fun and interactive way to learn about your products.

9) Countdown to Savings: Tick Tock, Shop O'clock

Build anticipation for upcoming promotions with countdown timers. Whether it's a countdown to a sale or the launch of a new product, create a sense of urgency and excitement among your audience.

10) Buy More, Save More: Use The Power of Bulk to Promote a Sale

Encourage customers to stock up with buy more, save more promotions. Offer tiered discounts based on purchase quantity, incentivizing larger orders and increasing average order value.

11) Charity Collaborations: Give Back, Get More

Partner with a charitable organization for a cause-related promotion. Donate a portion of sales to charity or offer special discounts for customers who contribute to the cause, driving sales while making a positive impact.

12) Gamify Your Promotion: Level Up Your Sales

Turn your promotion into a game with gamification elements. Whether it's spin-to-win wheels, scratch-off cards, or digital treasure hunts, gamify the shopping experience and reward customers for their participation.

13) Personalized Offers: Promotional Sales Tailored Just for You

Deliver personalized offers based on customer preferences and purchase history. Whether it's a birthday discount or recommendations based on past purchases, make your customers feel special with targeted promotions.

14) Free Shipping Weekend: Smooth Sailing to Savings

Remove the barrier to purchase with a free shipping promotion. Whether it's a limited-time offer or a weekend-long event, offer free shipping on all orders to encourage customers to hit "checkout."

15) BOGO Bonanza: Double the Joy, Double the Savings

Who can resist a buy-one-get-one-free deal? Offer BOGO promotions on select products, doubling the value for your customers and driving sales in the process.

16) Seasonal Scavenger Hunts: Hunt for Hidden Savings

Create a scavenger hunt around your website or store, hiding special discounts or promo codes for customers to find. Whether it's Easter eggs or holiday-themed clues, turn shopping into an adventure.

17) Flashback Friday Deals: Blast from the Past

Celebrate nostalgia with Flashback Friday deals, offering discounts on retro-inspired products or throwback favorites. Tap into your customers' love for the past and drive sales with a trip down memory lane.

18) Early Bird Specials: The Early Shopper Gets the Worm

Reward early birds with exclusive discounts or perks for shopping during specific hours or days. Whether it's morning specials or weekday discounts, incentivize early shopping and drive foot traffic during off-peak times.

19) Social Proof Sales: Show and Save

Leverage social proof to drive sales with user-generated content. Encourage customers to share their purchases on social media with a branded hashtag, offering discounts or rewards for sharing and tagging your brand.

20) Seasonal Spectacular: Celebrate the Seasons to Promote Sales

Embrace the spirit of the season with themed promotions tied to holidays or special occasions. Whether it's a summer sale or a back-to-school event, capitalize on seasonal trends and drive sales with timely promos.

Sales Promotions Real-life Examples

Amazon Prime Day: Amazon's annual event offers exclusive deals and discounts to Prime members, driving sales and subscriptions to its premium service.

Amazon's annual event is more than just a sales demo; it offers exclusive deals and discounts to Prime members. This promo campaign successfully drives sales and subscriptions to its premium service during a focused sales period, leveraging the anticipation built up through their savvy email marketing campaigns.

Starbucks Happy Hour: To entice customers during typically slower hours, Starbucks frequently runs Happy Hour promotions. These promotional campaigns offer discounted drinks, efficiently using limited-time offers to increase store traffic and sales during off-peak times.

McDonald's Monopoly Promotion: A masterclass in engaging promo campaigns, McDonald's Monopoly game turns purchasing into a game of chance and rewards. Customers get the chance to win prizes, from free food to grand rewards, by collecting game pieces on select menu items, which cleverly drives sales and increases customer engagement.

Coca-Cola Share a Coke Campaign: Coca-Cola's successful Share a Coke campaign personalized bottles with popular names, transforming a simple beverage purchase into a personal experience. Encouraging customers to share their moments on social media amplified brand engagement and drove sales, highlighting the power of a customer-centric promotion campaign.

IKEA Family Discounts: Acknowledging loyalty and rewarding it through promos, IKEA offers exclusive discounts and special promotions to members of its IKEA Family loyalty program. This strategy promotes repeat purchases and builds customer loyalty, key objectives for any ecommerce store's promo campaign.

Apple's Back to School Promotion: Apple expertly uses seasonal sales periods by offering back-to-school promotions, such as discounts on MacBooks and iPads for students and educators. This sales promo campaign not only incentivizes purchases during the back-to-school season but also strengthens brand loyalty among the educative community.

Create Your Sales Strategy Presentations with Ease!

Do you know the importance of effectively communicating your sales strategy through professional presentations? Decktopus is an excellent tool to help you effectively present the goals and strategies of your sales team. Let's highlight why you should use Decktopus and showcase some sample sales templates from our collection.

Try Decktopus AI now!

Why Choose Decktopus for Your Sales Presentations?

Efficiency: With Decktopus , you can create polished presentations with AI or professionally tailored templates in seconds, allowing you to focus more on your sales strategy and less on formatting.

Customization: Tailor your sales presentations to your audience with customizable templates, fonts, colors, and images.

Precision and Insight: With AI-powered tools and prompts, Decktopus ensures that your marketing strategy deck is comprehensive and insightful, providing you with valuable guidance every step of the way.

Effortless Transformation : Utilize our PDF import feature to seamlessly convert your marketing strategies from PDF format into dynamic presentations. Whether you're looking to refresh existing materials or integrate new content, Decktopus streamlines the process for you.

AI-Powered Generation : With our AI-powered prompt-based deck creation, crafting a comprehensive marketing strategy with a template is easier than ever. Simply respond to tailored prompts related to your business objectives, target audience and let our intelligent algorithm generate a complete marketing strategy deck for you.

Vast Collection of Templates: Decktopus offers a diverse range of professionally designed templates tailored for marketing presentations. Whether you're creating a sales pitch, showcasing campaign results, or outlining your next big strategy, our templates provide the perfect foundation to make your message stand out.

Sample Sales Presentation Templates

Sales representative document template.

The Sales Representative Document Template is ideal for salespeople and small company owners who wish to present their clients with a polished and well-thought-out résumé along with an offer. If you want to offer your clients a document that looks professional, this template is a fantastic place to start. Click to use this template and start modifying straight away. No more than ten minutes should be needed.

Sales Case Study Template

The Sales Case Study Template is a well-crafted template that is simple to use and adapt, making it an excellent method to highlight your experience with small businesses. Therefore, our client case study template can help you create an impression in sales meetings, whether your goal is to wow new customers or you simply need a little more confidence.

Sales Proposal Template

The Sales Proposal Template is a professionally designed presentation template tailored to streamline your sales proposal process. With customizable slides, visually appealing layouts, and editable content placeholders, this template allows you to create persuasive and impactful proposals that effectively showcase your products or services to potential clients. Whether you're pitching a new project, outlining pricing options, or highlighting key benefits, this template provides the perfect framework to impress your audience and win more business.

Here discover more of our vast collection of curated sales templates!

Frequently Asked Questions (FAQ):

How to prepare your sales force for a sales promotion.

Preparing your sales force for a sales promotion entails thorough education on the promotion's objectives, target audience, and specific offers, ensuring each member comprehensively understands the promotion. Highlighting incentives, setting clear goals, and providing sales tools such as updated materials and scripts further empower the team. Role-playing scenarios to practice pitching and handling objections, fostering collaboration for sharing strategies, and monitoring performance for adjustments are essential. Finally, celebrating successes bolsters morale and motivates the team to excel during the promotion.

What are Some Tips on How to Make Your Sales Promotion Effective

To ensure the effectiveness of your sales promotion, focus on clear messaging, tailored to your target audience, and utilize multiple channels for promotion. Utilize tech tools like Decktopus. Decltopus provides the tools to create visually engaging presentations that effectively communicate your promotion's benefits across various platforms. Also incorporating limited-time offers and creating urgency can drive immediate action from customers.

Don't waste your time designing your presentations by yourself!

Type your content and let our platform design your presentations automatically. No more wasting time for your presentations. Use hundreds of presentation templates to impress your audience. This is the only tool you need to prepare presentations. Try our Presentation Builder today >>

Don’t waste your time by trying to make a website for all your content

Place your content links and let our platform design your bio link automatically. No more wasting time for your social content distribution. Use hundreds of presentation biolink to impress your audience. This is the only tool you need to prepare good-looking bio links. Try our Bio Link Builder today >>

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The Introduction to Rostov

Rostov the great.

The guide proposes that every tourist will pay five rubles to get in. The keeper says he'll open it. You may feel like following the group to have a look on Rostov from high.

Around the white Kremlin walls, the whole town is made out of old stones. The streets are large, the walls imposing, and the ruins of ancient trading arcades let imagine how great and powerful was once Rostov Veliky.

When you get out of the Kremlin, if you walk along it to the back, you'll find paths through pretty gardens to the calm lake. On the grassy beach a little guy may propose you to rent a barge. For a couple of hours it can be nice to row to another more hidden beach, as the water is so inviting, or to the fairy tale monastery, on the shore to the right. There's also a seducing house, just on the shore where an artist and his mother made a little enamel museum upstairs and arranged half of the basement in a cozy apartment for people.

After eating a nice bliny (pancakes), seeping a sweet home-made medovukha (honey alcohol), you might feel like the people you meet: smiley and relaxed. Here they seem to have nothing to fight against, they have nature very close, and they can easily get out of their village, with any direct train to Moscow. So Rostov is a nice green town made out of old white stones very close to a deep blue lake.

History of Rostov

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Urban Soundtracks: Rostov-on-Don According to Motorama

For reasons unknown to me, Russian music has never broken into the Western consciousness, beyond that brief t.A T.u phase in the 2000’s. Americans just never caught on to the wonder that is Philipp Kirkorov, I suppose. Nonetheless,  Motorama has carved out a small niche for themselves as an underground hit. Maybe this is down to their lyrics being in English, or perhaps it’s the fact that they have a near-perfect capacity to summarize our twisted emotional landscape with their own brand of Post Punk.

Hailing from Rostov, Russia, they were formed outside the Moscow and Saint Petersburg cultural centers, which produce the bulk of the nation’s cultural exports. Known for being a far more rough city, Rostov appears to be the ideal backdrop for Motorama’s amazing capacity to engender emotions, like disappointment and anxiety. However, little writing is produced about the city and it attracts few tourists from outside Russia. As such, we spoke to  Vladislav Parshin from the band, and he kindly put together a bit of a mix to understand the place a bit more.

For most people anything outside of Russia, the country is a complete mystery. How did being from Rostov shape your musical tastes and you guys as artists?

For me the main influence was my father who showed me tons of great music from the Soviet Union and abroad and all these songs formed my tastes. Rostov-on-Don is also an important part of shaping the taste, as I knew personally the members of the New Wave/Post-Punk 90’s bands like Elen  and Matrosskaya Tishina , they influenced me in the beginning of the 2000’s.

It is interesting looking at musical scenes that are outside the centers of arts like Manchester, Seattle, and Louisville. It is as if being removed from the mainstream conversation allows you to produce something completely unique and personal. To a certain degree, do you think that your band was almost blessed to be outside the major cities of mainstream culture?

I won’t say that it was a blessing, but it was fine for us as a band. I think that living outside the big cultural spots is a good chance for creating something by yourself, you have more free time, instead of visiting never ending exhibitions, concerts and parties. But at the same time it’s harder to meet people who share the same ideas and who can help you in what you are doing. In general I feel comfortable living in Rostov-on-Don, we are flying to Moscow and St. Petersburg from time to time only because of the concerts.

The mix is fantastic. It is very Post Punk/synth-inspired. However, it is hardly the most ‘sunshine and rainbows’ mix. You’ve said in other interviews that there is nothing exciting about your home city of Rostov. Does that contribute to the sound of the mix?

I like such music and I think it suits our city.

In many articles, your work has been compared to British post-punk bands but I think it is fair to say that you’re part of a broader Soviet/post-Soviet tradition of bands like Kino. What is it about this darker style of music that continues to attract people across different generations in the former USSR?

I think that there’s a specific side in Russian character that is connected with such dark or sorrowful music. For example, lots of traditional folk songs from different parts of Russia are based on metaphysical stories connected with faith and death. All these existential problems are reflected in different art genres here, not only with music, but also literature.