social media marketing cover letter for upwork

Social Media Marketing Cover Letter For Upwork (19+ Samples)

As a freelancer, many factors influence your success. These include your skills, the quality and frequency of your work, and the reputation you’ve built. However, it doesn’t hurt to get a boost up by carefully crafting your Upwork cover letter. 

Your cover letter will be your initial introduction to potential clients, and it should be tailored to reflect your strengths while also suggesting what sort of jobs you are most interested in completing. You may want to discuss these jobs when submitting a proposal as well.

here are samples of the Upwork proposal for social media marketing

Table of Contents

#1 Social Media Marketing Cover Letter For Upwork

My name is [name], and I am thrilled to apply for the social media marketing position with [client’s company name]. With over five years of experience in this dynamic field, I’ve honed my skills in growing social media accounts from inception to substantial followings.

During my tenure at [mention specific company name or project], I successfully spearheaded a campaign that resulted in a remarkable 35% growth rate within just six months. This accomplishment underscores my ability to develop and execute strategies tailored to meet client objectives effectively.

I am genuinely passionate about social media marketing and am excited about the possibility of collaborating with your team to achieve your company’s goals and objectives. I’m eager to learn more about your vision and discuss how my expertise can contribute to your success.

Thank you for considering my application. I look forward to the opportunity to further discuss how we can work together to elevate your brand’s presence in the digital landscape.

Warm regards, [Your Name]

Crafting a cover letter that showcases your digital marketing skills can set you apart from other candidates. Learn how to write a killer digital marketing cover letter with tips and examples from our guide.

#2 Social Media Marketing Cover Letter For Upwork

I’m [Your Name], a seasoned social media marketer excited about the opportunity to collaborate with [Client’s Company Name]. With a proven track record of driving engagement and growth for companies like [Company Name], I’m confident in my ability to elevate your social media presence.

My expertise spans a wide range of social media marketing aspects, including content creation, community management, and customer service on platforms like Twitter. I’m dedicated to delivering results that align with your brand’s objectives and values.

I’d love to discuss how I can contribute to your team’s success further. Please feel free to reach out to me directly through Upwork or via email at [Email Address].

Thank you for considering my application. I look forward to the possibility of working together.

Best regards, [Your Name]

#3 Social Media Marketing Cover Letter For Upwork

Hello [Client Name],

I am thrilled about the opportunity to work on your project as a social media manager. With over five years of experience in this field, I am confident in my ability to help your business thrive on social media.

In my previous roles, I have successfully managed various social media campaigns, including Facebook ads, Instagram stories, LinkedIn ad campaigns, Twitter promotions, and Pinterest promotions. These experiences have equipped me with the skills necessary to create engaging and visually appealing content that resonates with audiences.

I am passionate about social media marketing and am dedicated to delivering exceptional results for my clients. I excel at managing the day-to-day activities of social media accounts, such as replying to comments and messages, scheduling posts in advance, and creating new content.

I am eager to learn more about your project and discuss how my skills and expertise can contribute to its success. Thank you for considering my application. I look forward to the possibility of working together.

#4 Social Media Marketing Cover Letter For Upwork

I am a seasoned social media marketing expert with a wealth of experience working with a diverse range of clients, from small businesses to large corporations. I have a proven track record of delivering results and helping companies grow their online presence.

Currently pursuing my Master’s Degree in Social Media Marketing at Northwestern University, I am deeply passionate about the field and stay updated with the latest trends and strategies.

My services include:

• Managing social media accounts for different brands and companies.
• Creating engaging content, including blog posts, articles, videos, and infographics.
• Developing strategies for increasing engagement, including influencer marketing and partnerships with other companies.

My rates are $15/hour for projects under 1 hour and $20/hour for projects over 1 hour. I am available from 9 am to 6 pm EST Monday through Friday.

I would love the opportunity to discuss how I can help your company grow its presence on social media. Please let me know if you would like to set up a call or meeting to discuss your needs further.

#5 Social Media Marketing Cover Letter For Upwork

Dear Client,

I am excited about the opportunity to work with you as a social media marketer. With eight years of experience in the field, I have successfully managed projects related to social media marketing for various businesses and brands.

During my career, I have developed a strong track record of delivering exceptional results for my clients. I have a deep understanding of social media platforms and trends, allowing me to create engaging content that resonates with audiences and drives results.

Some highlights of my experience include:

• Managing social media accounts for [specific examples of businesses/brands].
• Developing and executing social media strategies that have resulted in [specific outcomes, e.g., increased engagement, website traffic, or sales].
• Utilizing analytics tools to track performance and make data-driven decisions.

I believe that my skills and experience make me a great fit for your project. I am confident that I can help you achieve your goals and deliver exceptional results.

I look forward to the opportunity to discuss your project further. Thank you for considering my application. I hope to hear from you soon.

#6 Social Media Marketing Cover Letter For Upwork

I’m [Your Name], a seasoned social media marketing expert with a proven track record of success. With over five years of experience, I have honed my skills in managing all aspects of social media strategy and execution, including community management, content creation, paid advertising campaigns, and growth hacking.

In my current role as a consultant for [Company Name], I have successfully managed the social media presence for clients in the retail industry. My responsibilities include developing and implementing tailored social media strategies that drive engagement, increase brand awareness, and ultimately, boost sales.

I am passionate about delivering results and exceeding client expectations. I believe that my expertise and dedication make me a perfect fit for your project.

I am eager to discuss how I can help you achieve your social media marketing goals. Thank you for considering my application. I look forward to the possibility of working together.

Email marketing is a crucial part of any successful digital marketing campaign. Make sure your cover letter stands out by following our guide on writing an email marketing cover letter that highlights your skills and experience.

#7 Social Media Marketing Cover Letter For Upwork

I am excited about the opportunity to work with you as a social media marketing expert. With four years of experience in the field, I have a proven track record of creating and managing social media accounts that drive engagement and growth.

In my previous roles, I have successfully managed social media accounts for various clients, including [list three examples of social media accounts you’ve managed]. Through these experiences, I have developed a deep understanding of what resonates with audiences and how to create compelling content that drives results.

I am passionate about social media marketing and am dedicated to delivering results for my clients. I am confident that my skills and experience make me a great fit for your project.

Please let me know if you’re interested in working together. I look forward to the opportunity to discuss how I can help you achieve your social media marketing goals.

#8 Social Media Marketing Cover Letter For Upwork

Hello [client name],

I am writing to apply for the [position title] position you have open on Upwork. I have a background in social media marketing and have been working with companies like yours for the past 5 years. 

While I am based in the United States, my company is located in New York City and I travel regularly to meet with clients face-to-face.

I would love to speak with you about your needs, so please let me know if you would like to chat further!

#9 Social Media Marketing Cover Letter For Upwork

My name is [name], and I am a seasoned social media marketing professional with over 5 years of experience. I have a proven track record of delivering exceptional results for my clients, exceeding their expectations.

I specialize in developing social media marketing strategies that are tailored to each client’s unique needs and goals. I have worked on a variety of projects, from small businesses to large corporations, and have consistently delivered results that drive engagement and growth.

Some of the services I offer include:

• Social media marketing strategy development: I will work with you to develop a customized social media marketing strategy that aligns with your business objectives.
• Content creation: I will create engaging and compelling content that resonates with your target audience and drives engagement.
• Post management: I will manage your social media accounts, including scheduling posts and engaging with your audience.
• Analytics reporting: I will provide regular reports that track the performance of your social media campaigns and provide insights for improvement.
• Facebook ads management: I will create and optimize Facebook ads to maximize your ROI and reach your target audience effectively.

I am passionate about helping businesses succeed on social media and am committed to providing the highest level of service to my clients. I am looking to work on a long-term basis because it allows me to build a relationship with my clients and better understand their needs.

I would love the opportunity to discuss how I can help you achieve your social media marketing goals. Please feel free to reach out to me with any questions or to schedule a consultation.

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#10 Social Media Marketing Cover Letter For Upwork

Hi [client name],

Thank you for reaching out to me. I’m thrilled about the opportunity to discuss your project!

I’m a seasoned social media marketer with 5 years of experience, specializing in working with startups and small businesses. I hold a degree in marketing from the University of Florida, where I honed my skills in digital marketing strategies.

Throughout my career, I’ve worked on a wide range of projects, including blog posts, email campaigns, and Instagram influencer marketing campaigns. One of my most successful projects involved increasing a client’s Instagram engagement by 50% in just three months, resulting in a significant increase in website traffic and sales.

What I love most about social media marketing is the opportunity it provides to use creativity in new and exciting ways. Every day presents a new challenge, and I thrive on finding innovative solutions that resonate with audiences.

My ultimate goal is to create content that not only engages but also adds value to the lives of your customers. I believe that by creating meaningful connections through social media, we can build a loyal and engaged community around your brand.

I’m eager to learn more about your project and how I can help you achieve your goals. Please feel free to reach out to me to schedule a call or meeting.

#11 Social Media Marketing Cover Letter For Upwork

I’m a seasoned social media marketer with over 7 years of experience, and I’m excited about the opportunity to help you with your project.

Throughout my career, I’ve had the privilege of working with various clients, and I take pride in delivering results that exceed their expectations. One of my most successful projects involved increasing a client’s Facebook page likes by 200% in just three months, resulting in a significant increase in brand visibility and engagement.

I believe that my extensive experience and proven track record make me a great fit for your project. I’m confident that I can help you achieve your goals, whether it’s increasing brand awareness, driving website traffic, or generating leads.

I would love the opportunity to discuss your project further and learn more about how I can help you succeed. Please feel free to reach out to me to schedule a call or meeting.

#12 Social Media Marketing Cover Letter For Upwork

I’m thrilled to have the opportunity to introduce myself as a social media marketer with 10 years of experience. Over the years, I’ve had the privilege of working with a diverse range of companies, from small businesses to large corporations, and I’ve consistently delivered outstanding results for each of them.

My approach to social media marketing is rooted in analytics and audience understanding. By leveraging data-driven insights, I create strategies that are tailored to your business model and marketing goals. Whether it’s increasing brand loyalty, driving website traffic, or boosting engagement, I’m committed to helping you achieve your objectives.

One of my most notable projects involved working with a medium-sized business to revamp their social media strategy. By implementing a series of targeted campaigns and community-building initiatives, we were able to increase their Instagram following by 150% and drive a significant increase in sales.

I believe that building a community around your product or service is key to creating lasting brand loyalty. That’s why I focus on creating meaningful connections with your audience, rather than just amassing likes and followers.

I’m confident that my experience and expertise make me a valuable asset to your team. I would love the opportunity to discuss your project in more detail and provide you with any additional information you may need.

#13 Social Media Marketing Cover Letter For Upwork

I trust this message finds you well. I’m reaching out to offer my expertise as a social media marketing professional.

With over 3 years of experience in the field, I have successfully helped numerous clients enhance their online presence and achieve their marketing goals. My approach involves creating engaging content, monitoring post performance, and actively engaging with customers to drive follower growth and improve visibility on search engines.

I have a portfolio of successful projects that I would be happy to share with you, as well as references from satisfied clients. If you’re interested in discussing how I can help you with your social media marketing needs, please don’t hesitate to reach out.

I look forward to the possibility of working together.

Best regards,

[Your Name]

Don’t let a lack of experience hold you back from pursuing your dream job. Our guide on what to write in a cover letter if no experience offers tips and examples for crafting a compelling cover letter that showcases your potential.

#14 Social Media Marketing Cover Letter For Upwork

With over 6 years of experience in social media marketing, I am excited to offer my services to help your business thrive.

I specialize in creating tailored strategies to enhance your online presence, manage your social media accounts, and engage with your audience effectively. My goal is to not only increase your sales but also attract new customers through compelling content and unique campaigns that set you apart from your competitors.

I am also proficient in writing articles and can handle other social media-related tasks as needed.

I would love to discuss how I can contribute to your business’s success. Please feel free to reach out to me to further discuss your needs.

Thank you for considering my services. I look forward to the possibility of working together.

#15 Social Media Marketing Cover Letter For Upwork

I specialize in social media marketing, the most effective way to reach your target audience and grow your business. With my expertise, I can help you succeed on multiple platforms:

• Facebook: I can create engaging content and targeted ads to increase your reach and engagement.
• Instagram: I can help you build a visually appealing feed and leverage Instagram Stories and Reels for maximum impact.
• LinkedIn: I can optimize your profile and create professional content to enhance your brand’s presence on this platform.
• Twitter: I can manage your account, engage with your audience, and create trending tweets to boost your visibility.

By leveraging these platforms effectively, I can help you achieve your business goals and connect with your audience in meaningful ways.

I look forward to discussing how we can work together to grow your business through social media.

#16 Social Media Marketing Cover Letter For Upwork

Hi [prospect],

I’m excited to apply for the social media manager position you posted. With a track record of successfully managing social media accounts and creating engaging content, I’m confident that I can help drive results for your business.

In my previous roles, I’ve developed and implemented social media strategies that have increased engagement and lead generation. I’m skilled at creating compelling posts that resonate with audiences and encourage them to take action.

I would love to discuss how my experience and skills align with your needs. Please let me know if you’d like more information about my services or examples of my work.

#17 Social Media Marketing Cover Letter For Upwork

I’m excited about the opportunity to collaborate with you on your social media marketing project. With my skills and experience, I believe I can help you achieve your goals.

I have a proven track record of creating engaging content that drives audience growth and increases brand engagement. I am proficient in managing multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and more, to drive traffic to websites and increase followers.

In addition, I have extensive experience in managing social media advertising campaigns, from ad creation to performance tracking. I understand how communications work on social networks and how businesses can leverage these platforms to drive traffic and sales.

I would love to discuss how I can help you achieve your social media marketing goals. Please let me know if you would like to see examples of my work or discuss your project further.

A well-written cover letter can be the difference between landing a job on Upwork and getting passed over. Learn how to write a cover letter that catches the eye of potential clients with our guide on how to write a cover letter for an Upwork job that stands out.

#18 Social Media Marketing Cover Letter For Upwork

I’m thrilled to introduce myself as a freelance social media manager with nine years of experience in enhancing the online presence of both large companies and small businesses. While my academic background includes a Bachelor’s degree in English Literature and Spanish, my true passion lies in social media.

Throughout my career, I’ve consistently delivered exceptional results, earning high praise from satisfied clients. I’m dedicated to staying ahead of trends and implementing innovative strategies to achieve tangible outcomes.

I would be honored to collaborate with you on your next project and leverage my skills to help you reach your goals. For further insight into my experience and expertise, please feel free to visit my Upwork profile at [Upwork Profile Link].

Should you have any questions or require additional information, please don’t hesitate to reach out. I look forward to the opportunity to work with you.

#19 Social Media Marketing Cover Letter For Upwork

I am excited to apply for the social media marketing position. With five years of experience in the field, I have successfully managed projects for clients such as [client name] and [client name], delivering exceptional results.

My key skills include:

• Researching and analyzing data to understand the target audience better. For example, I implemented a data-driven strategy for one client that resulted in a 20% increase in engagement within the first month.
• Creating engaging content that aligns with the brand’s core values. I developed a content calendar for another client that led to a 25% increase in followers and a 30% increase in website traffic.
• Utilizing analytics tools to optimize social media presence. By closely monitoring metrics, I was able to adjust strategies for maximum impact, resulting in a 15% increase in conversion rates for one campaign.
• Managing online reputation by promptly addressing comments and reviews. I have successfully resolved issues and turned negative feedback into positive customer experiences.

I am confident that my skills and experience make me a perfect fit for this position. I am eager to bring my expertise to your team and help achieve your social media marketing goals.

Thank you for considering my application. I look forward to discussing how I can contribute to your team.

#20 Social Media Marketing Cover Letter For Upwork

I am excited about the opportunity to apply for the social media marketing position. With over eight years of experience, I have successfully managed accounts for businesses in various industries, including [company name].

My key strengths include:

• Developing effective content and messaging that resonates with customers and drives engagement. For example, I implemented a content strategy for a client that resulted in a 40% increase in engagement metrics within the first three months.
• Optimizing content for SEO while maintaining its relevancy, readability, and value to the user. I have a proven track record of improving search rankings and increasing organic traffic for my clients.
• Creating timely and engaging posts while staying within budget guidelines. I have managed campaigns with limited budgets and achieved impressive results by focusing on targeted, high-impact content.
• Managing multiple social accounts simultaneously to ensure consistency in voice, tone, and message. I have developed comprehensive social media plans that align with overall marketing strategies and brand goals.

I am confident that my skills and experience make me a valuable asset to your team. I am eager to bring my expertise to your organization and help you achieve your social media marketing objectives.

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to your team.

Your conclusion is concise and invites engagement, which is great for encouraging readers to interact with your post. Consider adding a call-to-action (CTA) to encourage readers to take a specific action, such as subscribing to your blog or contacting you for more information.

Additionally, you could summarize the key points of your post to reinforce the main takeaways for your readers. Overall, it’s a solid conclusion that effectively wraps up your post.

Further Reading

Here are some additional resources to help you improve your Upwork cover letters and land more digital marketing jobs:

10 Tips for Writing a Digital Marketing Cover Letter That Gets You Hired : A blog post that offers tips and tricks for crafting a standout digital marketing cover letter.

Social Media Marketing Cover Letter for Upwork : A guide that provides tips and examples for writing a cover letter for social media marketing jobs on Upwork.

Digital Marketing Proposal Sample Upwork : A sample proposal that can help you create a winning proposal for digital marketing projects on Upwork.

What should I include in my digital marketing cover letter?

Your cover letter should highlight your relevant experience, skills, and achievements in the field of digital marketing. It should also demonstrate your knowledge of the client’s industry and explain how you can help them achieve their goals.

How long should my Upwork cover letter be?

Your Upwork cover letter should be concise and to the point. Aim for around 200-300 words, and make sure to address the client’s specific needs and requirements.

How can I make my cover letter stand out?

To make your cover letter stand out, try to personalize it as much as possible. Use the client’s name, mention specific details from their job posting, and explain how you can help them achieve their goals.

Should I include a portfolio in my cover letter?

If you have a strong portfolio that showcases your digital marketing skills and experience, it can be a good idea to include a link to it in your cover letter. However, make sure that your portfolio is relevant to the client’s needs and is easy to navigate.

How can I improve my chances of landing a digital marketing job on Upwork?

To improve your chances of landing a digital marketing job on Upwork, make sure to tailor your cover letter and proposal to the client’s specific needs and requirements. Also, make sure that your profile is up-to-date and showcases your relevant skills and experience. Finally, be responsive, professional, and reliable in your communication with clients.

Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.

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Upwork Cover Letter for SMM & Digital Marketing

Let’s see the sample of Upwork proposal cover letter for SMM, Social Media Marketing & Digital Marketing. It includes facebook marketing, youtube, pinterest, instagram, linkedin, etc. Let’s see: Digital Marketing Profile Overview Sample .

Let’s Download: All Cover Letter Samples

This samples and examples of SMM & digital marketing upwork proposal will help you to write your own proposal professionally to with the job. Actually, I am going to show you the template of Social Media Marketing cover letter so that you can understand how it should look to view.

Don’t miss: Upwork Profile Overview Samples 2023

As a pro freelancer, I always come forward to help all the newcomers with as much as information and details I can provide in my blogs. But if you want more details, please go to Upwork’s website and read the job postings with time. If you are not good at answering Upwork Screening Questions this is for you. But no worries, you can find all the Answers of Upwork Proposal Questions here.

Let’s see: Freelancer Proposal Sample 2023

A large number of smm jobs are being posted in upwork every day, please see the screenshot.

Suggestion for SMM Cover Letter

Social Media Marketing is the newest tool to promote products and influence people. Social media has taken a place in every corner of the world. Nearly every major brand has a Social Media handler, and they are looking for the experts to take care of their posts, tweets, stories, photos etc. 97% of the marketers are using SMM to reach their goals. This can be considered as the smartest way of marketing and you have to be a smart employee. So, to explore this vast arena, the Best of the Best cover letter is required . Social Media Marketing has been proved the finest place for many new freelancers. But if you are a freelancer who wants to write a cover letter on Upwork for a job posting of SMM, here are some things to consider before writing.

Let’s see: Freelancer Profile Summary Sample 2023

• Tell your client about your past SMM, SEM and, EM and IM affiliation records.
• If you have a website of your own, give a link of that post
• Tell your client about the time you’ll provide weekly.
• Let him know that you have a good business mind.
• Let your clients know that you can make their business more visible on social media sites
• Let them know about your social media platforms; Facebook, Twitter, Linkedin, Google plus, Instagram, Youtube, Pinterest, Stumbleupon, Flickr, Tumblr, Digg, Hi5, VK, Vine, Reddit, etc.

Things You Should Consider Before Posting a Cover Letter

• Keep your cover letter simple and appealing.
• Choose the right cover letter format for the job you seek.
• Mention specific results and successful accomplishments.
• You should include ‘keywords’ that match your skills and the job you seek.
• You should add other relevant information.
• You should revise your cover letter before you hit “send.”
• Read client’s hints in the job description carefully.
• Check time requirements and project duration every time.
• Always apply for jobs that have ‘hourly’ or ‘fixed price’ payment methods.
• Check Report Submission Requirements, Skill Requirements and Result Requirements before applying for a job.
• Make a list of available apps that might have to use.
• Look carefully for Country, Region or Native Requirements.
• Check out if the job is online based or offline work.
• Check out if it can be done with your smart phone or you’ll need a PC to operate.
• Only apply for those jobs which you are good at.

Set up your mind whether if you want to apply for a job or not, only after reading all the requirements given in the job posting. After reading every detail, if you feel like that your skills can’t match the requirements or you can’t afford to give so much time, I suggest you not to apply for the particular job. Because if your potential client hires you by reading your cover letter and you fail to satisfy him, you might badly lose your reputation as a freelancer. Confidence is a must when writing a cover letter and make it the best one ever.

Upwork Cover Letter for SMM, Digital Marketing

Dear Hiring Manager, Accept my heartiest greetings. I’ve thoroughly studied your job posting on….. (Write down the Job Title Here) just as soon as I saw it.

At first I would like to thank you for your job posting. I have very carefully gone through your job posting on (Write down the job title carefully) on Upwork. You have been looking for a Social Media Marketer who can help you reach every corner of the world. I am glad to let you know that I am a professional expert Social Media Marketer. I have more than 5 years of working experience in SMM, DM, IM, SEM, SEO and Affiliation. Therefore, I am very much eager to work on your project to make it an exceptional one.

I am an experienced Social Media Marketer who can create, manage, maintain and work hard to grow your social media networks. Social Media is a large place to handle though I would like to share some of my expertise on Facebook, Twitter, Linked In, Pinterest, YouTube and Google+. *Profile creation and maintaining *fan page creating, designing and marketing * creating different events by fan page and inviting to join * managing chatting, group posting * Collecting data of the users, embedding websites* downloading and uploading * scheduling and reporting posts etc. I have been doing for the past 5 years. So, I think that I can fulfill all your requirements and become the best candidate.

I am a specialist in SMM. Recently I have finished a project on (your project’s name) successfully. For more information you can check out my Profile, Portfolio, Work History and Feedbacks. I have dealt with all my clients with dignity and honor. I can assure you that I am a man of words. I swear to deliver each of your jobs in due time. For further information you can always pay a visit to my Website (your website’s address)

If you want to discuss anything related to the project, I am available on Email and Skype 24/7. You can make a voice or video chat anytime if you see it’s necessary. I am ready to provide more than 60 working hours per week, and I am looking forward to start working on your project as soon as possible according to you with your affirmation. Thank you for your consideration, Best Regards, Write Down (Your Name Here)

Sample 01: Upwork Job Posting Sample for SMM Social Media Marketing

Job Title: In a urgent need of Social Media Marketing Expert

Job Description: I have recently created a Facebook based media company in Southeast Asia. I have been holding auditions for actors from Bangladesh, India, Pakistan and Sri Lanka of all ages and both sexes. Now I need an expert marketer to help me for creating a Facebook job/ ad campaign so that people from Bangladesh, India, Pakistan and Sri Lanka can see my job advertisement easily on social media sites. The payment is not fixed yet but we will negotiate about it later but I promise that I will pay all relevant fees associated with promotions.

Sample 02: Upwork Job Posting Sample for SMM Social Media Marketing

Sample 03: Upwork Job Posting Sample for SMM Social Media Marketing

Sample 04: Upwork Job Posting Sample for SMM Social Media Marketing

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Everything is very open with a clear description of the issues. It was really informative. Your website is useful.

Thanks for sharing!

What a nice post! Thanks a lot for sharing

please am just beginner I don’t have website or past experience how can I write a cover letter. thanks you

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Letter Templates & Example

10 Impressive Cover Letter Examples for Upwork: Stand Out from the Crowd

Are you struggling with crafting the perfect cover letter for your Upwork proposals? Look no further! We’ve compiled a list of cover letter examples for Upwork that you can use to kickstart your writing process. These examples cover a range of industries and job types, so you’re sure to find something that resonates with you. And the best part? You can easily customize and edit these examples to fit your unique skills and experiences. No more staring at a blank screen, wondering where to even begin. With our cover letter examples, you’ll be well on your way to submitting winning proposals on Upwork. So what are you waiting for? Let’s get started!

The Best Structure for Cover Letter Examples for Upwork

When applying for freelance jobs on Upwork, your cover letter is often the first impression that potential clients will have of you. So, it’s important to make sure that you’re putting your best foot forward. One way to do this is by structuring your cover letter in a clear and concise way. Here’s a breakdown of the best structure for cover letter examples for Upwork:

1. Start with a personalized greeting: Begin your cover letter by addressing the client by name. This shows that you’ve taken the time to customize your application and are genuinely interested in the job.

2. Introduce yourself: Share a bit about yourself and your experience in the industry. Highlight any relevant skills or achievements that make you stand out from other candidates. Keep in mind that this should be brief and to the point.

3. Show your understanding of the client’s needs: Read the job description carefully and demonstrate that you understand the client’s needs. Explain how you can help them achieve their goals and solve any problems they may have.

4. Give specific examples: Provide examples of previous work or projects that are relevant to the job at hand. This helps to give the client a sense of your style and level of expertise.

5. Explain why you’re the best fit: Summarize why you’re the ideal candidate for the job. Highlight your strengths and explain how they align with the needs of the client.

6. End with a call to action: Conclude your cover letter by thanking the client for their time and consideration. Encourage them to take the next step by interviewing you or reviewing your portfolio.

In summary, a well-structured cover letter should be personalized, brief, and to the point. By following these guidelines, you can increase your chances of landing your dream freelance job on Upwork. Best of luck!

Cover Letter Sample for Data Entry Job

I am excited to apply for the Data Entry position you have posted on Upwork. I have been working in this field for years, and I know that my experience and skills are what you are looking for. I am confident that I can exceed your expectations and deliver outstanding results.

As a Data Entry professional, accuracy, efficiency, and speed are the core values that I possess. I understand that the data you handle is sensitive and critical to your business. Thus, I am willing to undergo additional training, if required, to ensure that I can meet your specific needs and requirements.

Thank you for your consideration. I am looking forward to hearing from you soon.

Best regards,

[Your Name]

Cover Letter Sample for Virtual Assistant Job

Hello there!

I am thrilled to submit my application for the Virtual Assistant position you have advertised on Upwork. With years of experience in administrative and customer service, I am confident that I can provide excellent support to your business.

I have a strong command of various administrative tools, including Google Suite, Trello, Basecamp, and Asana. I am also proficient in managing emails, appointments, and social media accounts. As a Virtual Assistant, I understand the importance of being proactive, organized, and detail-oriented, which are all essential skills that I have honed over the years.

I look forward to discussing how I can help you and your business. Thank you for considering my application.

Cover Letter Sample for Content Writing Job

Dear [Client Name],

I am excited to apply for your Content Writing job posting. As a skilled writer and editor, I believe that I can produce high-quality content that meets your needs and exceeds your expectations.

I have experience in various forms of content writing, such as blog posts, website copy, social media content, and product descriptions. I am proficient in research and can write on a broad range of topics. I can also adhere to your editorial guidelines and produce content that is both engaging and informative.

Thank you for your time and consideration. I would love to discuss how I can contribute to your content needs further.

Yours truly,

Cover Letter Sample for Graphic Design Job

Dear Hiring Manager,

I am excited to apply for your Graphic Design position and showcase my expertise in creating visually appealing designs that capture your audience’s attention.

I have extensive experience in various design software such as Adobe Photoshop, Illustrator, InDesign, etc. Additionally, I am well-versed in identifying the target audience and tailoring designs to meet the client’s needs. I can produce designs for a variety of mediums, including print, digital, and web.

Thank you for considering my application. I am looking forward to the possibility of contributing my skills to your team.

Cover Letter Sample for Translation Job

I am interested in your Translation job posting and am confident that I can deliver accurate and professional translations in a timely fashion. I am knowledgeable in both the source and target languages and proficient in using various translation tools.

I have an extensive background in translating various forms of content, including academic papers, legal documents, marketing materials, and web content. I can produce high-quality translations that are tailored to the client’s needs while maintaining their intended meaning and tone.

Thank you for reviewing my application. I am available at your convenience to discuss how I can help you with your translation needs further.

Cover Letter Sample for Social Media Marketing Job

I came across your Social Media Marketing job posting and believe that I can help you develop and implement a winning social media strategy. I have years of experience in social media marketing and can produce results-driven campaigns that engage your target audience and increase brand awareness.

I am proficient in using various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. I have experience in creating social media content, developing social media calendars, and tracking social media analytics. Moreover, I can tailor my approach to meet your specific business objectives and goals.

I appreciate your consideration and would love to discuss how I can help you achieve your social media marketing goals.

Cover Letter Sample for Web Development Job

I am excited to apply for your Web Development job posting on Upwork. With years of experience in web development, I am confident that I can deliver the optimal website for your business.

I have a strong command of various programming languages, including HTML, CSS, JavaScript, and PHP. Additionally, I am proficient in development frameworks such as React, Angular, and Laravel. I am well-versed in designing responsive websites that are optimized for search engines, fast, and user-friendly.

I appreciate your consideration and look forward to discussing your project further.

Kind regards,

Tips for Writing Cover Letters for Upwork Jobs

Upwork is one of the largest online marketplaces where businesses and freelancers connect for work. Whether you’re entirely new to Upwork or looking to improve your chances of landing more jobs, one of the most crucial parts of the application process is to write a killer cover letter. Here are some tips to help you create a cover letter that will get you hired:

Keep it concise and personalized

Avoid writing a long, rambling cover letter. Instead, make it short and to the point. Focus on the main points, and draw attention to your strengths and accomplishments. Also, make sure to personalize each cover letter for the job you are applying for. Research the company and the job description, and incorporate this knowledge into your letter. Doing so will demonstrate your interest and increase your chances of getting hired.

Showcase your experience

When applying for a job through Upwork, it is essential to highlight your experience and success. Mention any relevant projects or clients you have worked with before, and how your skills and knowledge have helped these businesses. Be specific about how you have contributed to projects in the past and emphasize how you can help the potential client solve their problem.

Highlight your skills and achievements

Understand the job requirements and include in your cover letter how you meet these requirements with your skills and accomplishments. You should highlight what you bring to the table by explaining how your skills make you the best candidate for this particular job. Provide examples of how you have utilized your skills to solve problems in past projects or roles. Show that you have what it takes to get the project done.

Add a call to action

Conclude your cover letter with a call to action, letting the client know what you can offer them and that you are excited to work with them. Let them know that you are looking forward to hearing back from them, and they can contact you for further questions or to discuss the project in more detail.

By following these tips, writing a compelling cover letter for Upwork will become easier and will help you land not only more jobs but also the right jobs for you. Remember that your cover letter is an extension of yourself on paper. It should be thoughtful, concise, and show your potential client just how qualified and passionate you are.

FAQs about Cover Letter Examples for Upwork

What is a cover letter and why do I need one for Upwork?

A cover letter is a written document that accompanies your Upwork job proposal. It is a way for you to introduce yourself, sell your skills, and show the client why you are the perfect candidate for the job.

How can I make my cover letter stand out?

To make your cover letter stand out, you should customize it for each job you apply for. Use specific examples to show how you can help the client achieve their goals, and demonstrate that you have read and understand the requirements of the job posting.

Can I use a cover letter template for my Upwork proposals?

Yes, you can use a cover letter template as a starting point for your Upwork proposals. However, you should customize the content to fit the job posting and to reflect your unique skills and experience.

How long should my Upwork cover letter be?

Your Upwork cover letter should be concise and to the point. Ideally, it should be no more than one page long, and should highlight your most important qualifications and skills.

What should I avoid including in my Upwork cover letter?

You should avoid including irrelevant information in your Upwork cover letter, such as personal details or unrelated work experience. Additionally, do not copy and paste your resume into your cover letter – the two documents should complement each other.

Do I need to include my hourly rate in my cover letter?

It is not necessary to include your hourly rate in your Upwork cover letter – you can discuss this with the client once they have expressed interest in working with you. However, if the job posting includes a budget range, you can mention that your proposed rate falls within that range.

Should I include a call to action in my cover letter?

Yes, you should include a call to action in your Upwork cover letter. This could be a request for an interview or for the client to review your portfolio. It shows that you are proactive and interested in the job.

Thanks for reading, and happy job hunting!

We hope these cover letter examples have been helpful in guiding you towards a successful proposal on Upwork. Remember that crafting a personalized and effective cover letter is crucial to standing out from the competition and ultimately landing your dream project. Keep practicing and refining your approach, and don’t forget to visit our site for more guidance and inspiration. Here’s to your next great opportunity!

5 Effective Cover Letter Samples for Upwork Proposal to Win Your Dream Project Top 10 Sample Cover Letter for Upwork Customer Service to Boost Your Chances of Getting Hired Guide to Writing an Effective Cover Letter for Upwork Template 10 Effective Cover Letter for Upwork Proposal Sample Templates You Can Use Today How to Write an Effective Proposal Letter for Upwork: A Step-by-Step Guide The Perfect Sample Cover Letter for Upwork Proposal: Ace your Freelance Applications

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Home » Cover Letter for Upwork: 08 Samples & Template

Cover Letter for Upwork: 08 Samples & Template

Do you need a cover letter for your Upwork profile? You’re in luck! I’m going to share with you my tips for writing an effective cover letter that will help you stand out from the competition. So, are you ready to learn how to write a cover letter that will WOW potential clients? Keep reading. Are you looking for a way to spice up your resume and stand out from the competition?

Check out this guide on how to write an effective cover letter for Upwork! also We’ll provide tips on what to include in your letter and how to make sure it catches the hiring manager’s attention. So whether you’re a beginner or experienced freelancer, read on for some helpful advice! Upwork is a great platform for finding freelance work, but it can be tough to stand out from the crowd. That’s where your cover letter comes in. A well-written cover letter can make all the difference and help you land your dream job. But, what makes a good cover letter? And, most important, how do you write one? Don’t worry – I’m going to show

Are you looking for a job? Check out this cover letter template for Upwork! This guide will show you how to write a cover letter that will stand out from the crowd. Are you looking for a job, but don’t know how to start? Upwork is a great way to get started. In this blog post, we’ll go over how to write a cover letter for Upwork. We’ll also give you some tips on what to include in your resume. Let’s get started. With this template, you can create a powerful and professional cover letter that will help you get the job you want. So why wait? Start creating your perfect cover letter today!

Table of Contents

Upwork Cover Letter sample for graphic designer

Dear Hiring Manager,

I am delighted to be able to apply for the Graphic Designer position with your company. Having done my research, I believe that you are looking for someone who has strong graphic design skills to create layout and design ads. If hired, I will bring this experience and more to the role.

Let me tell you why I would like to join your team as a graphic designer. I have very good communication skills and I can work well with others, but my creativity is outstanding. As a graphic designer, the projects that you will be able to see me complete for this position will speak volumes of that statement.

My experience includes:

• Creative design solutions that attract attention and convey the intended message
• Designing marketing materials such as brochures and posters
• Proficient with Adobe CS5 program suite (InDesign, Photoshop, Illustrator)

Ready to discuss my qualifications at any time. I look forward to speaking with you soon and hope that we will meet again soon.

Your sincerely,

Sample Cover Letter for Upwork Data Entry

Dear Sir/Madam,

I am writing this letter to express my interest in the opening position for Data Entry Specialist. I believe that my experience and background will make me a good candidate for this job. Thank you very much for your time and consideration.

While completing my degree at XYZ, I picked up several new skills that are essential to successful data entry projects. I can learn new programs quickly and efficiently. I’m also good at troubleshooting software problems, which is very important for this job.

I am looking forward to interviewing with you soon. Please call me on 555-555-5555 or send me an email at [email protected] if you have any questions about my candidacy. I will contact you next week for an interview on Tuesday or Thursday afternoon.

Thank you again for your time and consideration, Mr./Mrs. Employer.

Best regards,

YOUR NAME HERE

Cover letter for Upwork Graphic Designer

I’m a graduate of the University of Texas at Austin with a degree in graphic design. My experience includes both print and digital mediums, ranging from banners to website design. I have also worked on several large-scale projects including creating presentations for businesses and event signage. In addition to my graphic design skills, I am an effective communicator with strong research and writing skills. My background in graphic design makes me a great candidate for the following position at your company.

As seen on my resume, I have extensive experience working in print mediums. This includes work with large-scale banners, logos, business cards, flyers, postcards, posters , brochures among others. My work has been used by several companies across the country, including New York City. As seen on my resume, I also have experience with digital mediums. This includes work with web design, social media presence and video editing.

I’m an effective communicator who works well in both groups and independently. I take direction very well, but can also work without supervision. My background in graphic design makes me an ideal candidate for the position advertised on your website at (website address) . So please contact me if you would like more information or if you have any questions. Thank you for your time and consideration.

Please feel free to contact me at ( phone number ) or via email to set up a brief interview. I look forward to hearing from you soon!

Sincerely, Your Name

Upwork Cover letter Sample for Data entry

I have been doing data entry for a number of years now and I am going to apply for this job with _________. I believe that my experience in the industry would help me climb up the ladder in your company. If you want, we can set up a meeting so I can show you how productive I am when it comes to typing projects. Also I am experienced in all kinds of data entry tasks be it simple or complex.

I can start immediately and will deliver your project on time. And I guarantee great quality work every time. Therefore, you can trust me to work on a confidential basis and not disclose any private information about your company or the details of the projects that you give me.

Do get back to me if this position is still open and if you want to schedule a meeting. I am looking forward to working with you.

Best regards, Name

Sample Upwork Cover Letter for Virtual Assistant

Respected Sir,

I have been looking for a job as a virtual assistant. So I came across your advertisement on LinkedIn and felt it would be something that I could do to help you with your company’s work. Below is my resume.

In addition, please find attached my cover letter which will give you a brief idea regarding my education, experience and skills.

I would love to have an opportunity to speak with you further about how I can help your company. I am available for the next two weeks if you wish to contact me before then. Thank You,

Upwork Proposal Sample for Graphic Designer

Your company recently posted a Project Request on Upwork.com, and we would like to take this opportunity to introduce you to our graphic design studio. After having carefully viewed the project request and its requirements, also we believe that our professional services can be of assistance to your business. We welcome the opportunity to submit an Upwork Proposal.

In the attached proposal, we have highlighted our capabilities and competitive advantage within the graphic design industry. Please note that a detailed project plan is also provided as a separate document for your reference. We hope you find our proposal competitive and suitable for this assignment.

We would be happy to send more information on how we can assist your business. So please feel free to contact us by email at info@insert graphic design studio name here.com should you require additional information or clarification on any aspect of this proposal.

We look forward to working with you soon!

Sincerely, Insert Name | Graphic Designer | Company Name

So what do you think? Do you feel more confident in your ability to write an Upwork cover letter that will get you noticed? But always Remember, personalize each letter and make sure it is tailored to the specific job listing. And don’t forget to follow our tips for writing a strong opener, body, and closer. Finally, check out some of the best ways to follow up after submitting your application. So Let us know how it goes!

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How To Write An Upwork Cover Letter: 5 Tips + Free Template

One of the reasons most freelancers struggle to land clients on Upwork is failing to write a convincing cover letter.

The cover letter is the main component of your job proposal and if you don’t write it well, you won’t be able to get the client’s attention.

Each client who posts a job on Upwork gets dozens and sometimes hundreds of proposals from freelancers. And the only way to grab their attention is to write a cover letter that addresses their needs and requirements.

So if you’re new to Upwork and trying to land a client, keep reading. This guide will help you write better, more focused, and well-optimized Upwork cover letters to get more responses from your clients.

What Is An Upwork Cover Letter?

The cover letter is an essential part of a resume or CV. Normally, when you’re applying for a job, you include a cover letter with your CV to let your potential employer know why you’re applying for the job, what kind of goals you have, and why they should hire you for the position.

Upwork cover letters use the same concept. Whenever you’re applying for a job on Upwork, you now have to fill out a section called Cover Letter.

Here, you can write a detailed yet concise message to clients explaining how you can help the client and why you’re the best person for the job.

As you can imagine, this is a crucial part of a job proposal that will determine whether you will get the job or not.

Before You Apply For Jobs..

Before you apply for jobs and start writing cover letters, make sure you complete the following steps. Because without these steps, clients will never hire you, even if you write the perfect cover letter.

1. Improve Your Communication Skills

Improving your communication skills is the first thing you should do before applying for jobs.

Learn to write better messages to clients and learn the proper etiquette for writing emails. You can follow this guide to learn more about it.

Also, I highly recommend that you take an online course on copywriting and business communication. Think of it as an investment in yourself.

And it will go a long way to help you write great proposals, cover letters, and communicate with clients like a professional.

If you’re interested, start with these Skillshare classes:

• Business Communication Skills: Write & Speak More Professionally
• Copywriting: Essential Skills For Writing Engaging Marketing Copy
• Professional English Emails: Write Clearly and Effectively

2. Optimize Your Upwork Profile

The next thing you need to do is optimize your Upwork profile.

When you apply for a job and send a proposal to a client, one of the first things they do is check your profile.

Now imagine doing all the work to find the perfect job and write a great cover letter while you have a terrible profile. It will only send those potential clients away. Don’t make that same mistake.

I wrote a complete guide on creating an effective Upwork profile. Give it a read and optimize your profile accordingly.

3. Gather Some Samples

Now, you can say all you want about your skills and abilities in your proposal but the client will never believe you if you don’t have hard evidence to back your claims.

So make sure you have some samples of your work to show the clients.

If you’re a writer, you can include links to your previously published articles.

If you’re a graphic designer, you can include a link to your portfolio.

If you don’t have any links to show, attach sample documents and files in the proposal.

4. Ask For The Right Price

When using Upwork to find jobs, asking for the ideal price is very important. Because it’s always going to be a bidding war between freelancers.

But the key to finding the right price is not to ask too low that clients think you’re desperate. Or ask too much that turns clients away.

To figure out the sweet spot between the two, you can check the Upwork services section.

Browse the category related to your work to see what other freelancers are charging for similar jobs.

Then come up with a price that fits your client’s budget and the regular rates at the same time.

5. Only Apply For The Right Jobs

There are some freelancers out there who apply to every job that comes up in their feed while copy-pasting the same cover letters and proposals.

This is a huge mistake that will get you nowhere.

Learn to pick the right jobs that fit your set of skills. Find jobs that have detailed descriptions that give you more information about the job. So that you can research the client and their industry to write better cover letters.

What To Include In Your Cover Letter

Once you complete all the initial steps to optimize your profile and writing skills, here are the most important points you need to cover in your cover letter.

• Address the client by their first name (eg: Hi John,)
• Mention that you’ve read the entire project description
• Do some research to understand what the client is asking for
• Provide solutions to the client’s pain points
• Mention why you’re the perfect person for the job with facts (eg: I have 5 years of experience in social media marketing and I worked for client X)
• Show examples of your previous work, portfolio, or client case studies
• In the end, mention that you have a strategy in mind for the client’s project and ask them to DM you for details
• Remember to keep it short, detailed, and concise

You’ll see how all these points come together in the example and the cover letter template below.

How To Write Cover Letter for UpWork

It’s best to write the cover letter on different software like Google Docs or MS Word and then copy it over to Upwork. You wouldn’t want to accidentally hit send while you’re writing the cover letter.

As I mentioned before, learning to write well is very important. Taking a copywriting class will not go to waste.

Take all the key points I mentioned in the previous section. Write in friendly and simple words to describe your proposal for the client.

Here’s a quick Upwork cover letter example to show you how it’s done:

Hi John, I read your entire job description and I think I’m the perfect person for the job. Here’s why: -I noticed that you’re looking to build an online store website. I think WordPress is the best platform to build your website and I have over 5 years of experience building WordPress sites -I’ve built WordPress websites for many clients including CocaCola and Pepsi -Here are just a few of the links to websites that I’ve recently built for other clients (include links here. Or attach your sample documents) -I have a really great concept idea for building your website that will make your brand look even better than your competitor (Do research to find the competitors and mention the name here). Send me a DM or respond to this proposal so we can discuss more details I’m really excited about this project and to work with you to build something amazing. Looking forward to your DM. -Your name

See how simple and concise that looks. And we covered all the key points in that 150-word cover letter. You can easily edit this message to include skills and experience related to your industry.

There are also great tools you can use for writing your cover letter online . They offer more professional-looking layouts that you can easily customize, which are ideal for applying for not just freelancing jobs but for any type of job application.

Free Upwork Cover Letter Template

I made a more beautifully formatted Upwork cover letter template that you can use when applying for jobs. You can download it below.

Make sure to edit and customize this template according to your needs.

5 Tips For Writing Professional Cover Letters

Follow these quick tips to make your cover letter look more professional.

1. Keep it Concise and Clear

Write a concise and well-structured letter. Keep it to a single page and use a professional tone. Use short paragraphs or bullet points to convey information effectively. Avoid excessive jargon and focus on presenting your qualifications in a clear and compelling manner.

2. Highlight Your Relevant Skills

Clearly communicate how your skills and experiences align with the job requirements. Use specific examples to demonstrate your qualifications and achievements. Showcase how your unique abilities can contribute to the success of the company.

3. Research the Company

Take the time to research the company’s values, culture, and recent projects or initiatives. Incorporate this knowledge into your cover letter to demonstrate your genuine interest and alignment with the company’s mission.

4. Address Potential Concerns

If you have any potential concerns or gaps in your experience, address them proactively in your cover letter. Explain how you plan to overcome those challenges or how your transferable skills make you a strong candidate despite any gaps.

5. Proofread and Edit

Ensure your cover letter is error-free by thoroughly proofreading and editing it. Check for spelling and grammar mistakes, and ensure proper formatting. Read it aloud or ask someone else to review it for clarity and coherence. A polished and error-free cover letter demonstrates your attention to detail and professionalism.

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5 Cover Letter Samples For Upwork: Tips For Success And Mistakes To Avoid

In the fast-paced world of freelancing, effective communication is vital to securing projects and building a successful career. One of the most crucial elements of your Upwork profile is the cover letter.

A well-crafted cover letter can make all the difference in grabbing the attention of potential clients , distinguishing yourself from the competition, and ultimately landing the gig.

In this comprehensive guide, we will   dive into the essential strategies and tips to help you master the art of writing compelling Upwork cover letters.

Understand the client's needs

One of the most crucial aspects of writing an effective cover letter on Upwork is demonstrating your understanding of the client's needs.

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How to Write a Winning Upwork Cover Letter (+Sample)

Crafting an Upwork cover letter that wins you the job is one of the two things that drive new Upworkers crazy (the other being how to get approved on Upwork ).

This drove me crazy too when I started out. In fact, I must have spent countless hours and sent so many proposals before I started getting replies.

I almost purchased a $300 course just to get access to their community’s Upwork proposal vault.

If you’re in a similar position, you have come to the right place.

In this article, let’s discuss how to write an effective Upwork proposal cover letter that will win you the job.

Let’s get this started!

From Zero to Hero

When I started using Upwork, it was a while until I was able to land a contract.

When I did manage to land my first contract, I thought I had cracked the code and all I had to do was submit the same cover letter again and again.

Here’s what that (cringy and embarrassing) cover letter looks like:

(Good thing it happened before Upwork started banning accounts who submit way too many proposals without getting an offer.)

Using that stinky cover letter above, I still receive a few replies. But that’s it — no new offers or whatsoever.

Two realizations hit me:

• I knew then that I didn’t crack the code.
• Canned, word for word cover letters don’t work.

After three years, here’s my marketing effectiveness:

Stick until the end and I will show you an example of an Upwork cover letter I used to land a premium deal with a client.

Now, here’s how to make your cover letters better:

Sign up for exclusive updates, tips, and strategies

Answer the Additional Questions First

Many job postings will require you to answer additional questions besides submitting a cover letter.

Here’s a good example:

As you can see, the cover letter comes first followed by the additional questions you have to answer.

Naturally, you may spend most of your energy trying to make that cover letter flawless and then, answer the additional questions with a one-line sentence only, like an afterthought.

What you may not know is that when the client reviews your proposal, he will see the additional questions first.

I discovered this when I posted a job on Upwork.

Here’s one of the answers I got:

As you can see, clients will see the answers to the questions first. The cover letter will be the last element. That’s why when you see questions in the job posts, focus your energy first on the questions.

In a way, additional questions are more important than the cover letter itself.

Address the Client by Name

Whether it’s an Upwork cover letter, a cold email, or a private message on Facebook, addressing the client by name has a great impact.

After all, names are the sweetest and most important sound in any language according to Dale Carnegie’s How to Win Friends and Influence People book.

But does it really increase the effectiveness of your Upwork proposal?

Well, calling the client by name is just the first part of making your cover letter more personal.

It shows that you have done your research and most likely, the content of your cover letter isn’t canned.

As an example, let’s say that you’re the client and you need someone to write new articles on your website.

One of the proposals you received is this:

Would you hire him? Exactly!

The question is, where will you get the name of the client?

How to Find the Client’s Name

It’s easy enough when the job post has the client’s name.

Unfortunately, only around 1 of 10 posts has the client’s name.

If this is the case, scroll down to the client’s recent history and find reviews from past contractors that mentioned the client’s name.

For example, this job post doesn’t contain any clue about who the client is.

But on the client’s recent history, you will find two mentions of his name there.

Sometimes, you may find different names on the client’s history. Some may have addressed the client as Darren, Karen, or John.

To make matters easier, use the name mentioned in a review from a freelancer with similar services as you.

Let’s say that you’re a content writer. A past content writer left a review and addressed the client as John. In this case, use John in your cover letter.

There may also be instances when the client, together with his name, wrote the name of his company. There’s a lot of gold in here simply because you can make even more research.

One of my clients, when he posted the job, only displayed the company name. There was no clue about the recent history of his name. But since the company name was there, I was able to dig deeper.

Here’s a portion of the cover letter I sent that I’m quite sure caught his attention:

This has led to an active partnership. (I can also confirm that working with his particular client’s team is fun and exciting!)

Show Interest

By that, I don’t mean writing a line that says “I’m interested in your job post.”

There are usually two ways to do this:

• Make a suggestion
• Or ask a question

Let’s use this job post I found about a client looking for a content writer for his travel website:

Just because the job description was short, it doesn’t mean you have to put in the same effort and make your cover letter short.

This is often a mistake I see new freelancers do.

But how will you add value to a post as short as this?

If I were to submit a cover letter to do this job post, here’s what I would do:

• Explain to the client what an awesome about us page is and what it contains. (If you’re not aware, the about us page, in addition to telling your story, is an excellent waypoint to different pages or content on your website.)
• Include links to show him what I mean.
• Suggest how I can do the same.
• Ask him for a link to his website.

You can also show interest by mentioning something that only someone who dug deeper will be able to know. An example of this is the cover letter I showed in the earlier section where I mentioned something about the client’s team.

The Rate Matters

This part isn’t much about the cover letter itself but on what job post you submit your cover letter.

One of the things I have learned over the years is that there could be a mismatch between your rate and how much your client can afford or is willing to spend.

For example, no matter how good your cover letter is, it’s impossible for you to ask a high rate for this project.

How did I know this? Looking at the client’s recent history, he paid someone a measly $25 for an educational blog.

From the client’s recent history, you can be certain that he’s only looking for freelancers with (super) low rates.

One more thing: Avoid low-ballers .

These clients will not pay you for what you’re worth. You will only be wasting six connects which you could have used to submit a proposal to a premium project.

Further reading : There are a few job posts that have a high budget but will actually pay you peanuts — they lure freelancers by posting big budgets. This is one of the things I shared in my tips for Upworkers article . It’s perfect for those who are still starting out in Upwork.

Mention Your Experience

I have read numerous posts from “freelance gurus” that you don’t need experience to land premium contracts.

Although there’s truth to it, it’s not the whole truth.

As a client myself, I would like to make sure that the freelancer has the capability to do the tasks and that he’s willing to learn if he doesn’t have the skills yet.

However, freelancers who have previous similar experience and can prove it will most likely win the contract.

Why? Because it’s more certain that they will be able to do the job better and faster, which is a win for clients who go into hourly contracts with freelancers.

In addition to experience, include samples of related work or outcomes that you know the client will love.

For example, after including relevant samples of my work, this client has responded well to my cover letter and we ended up working together.

If you don’t have any relevant samples, just create one, and show it to the client.

Include a Call to Action

At the end of your cover letter, invite the client to do something. It’s proven that they will likely do something if you tell them exactly what to do.

It’s tempting to say “Hope to hear from you soon” or “Hoping for your kind consideration”. But it doesn’t really invite the client to do something.

Here are good examples of effective CTA (call to action):

• Hit that reply button over there to continue our conversation. (Favorite)
• How about we hop on a five-minute call to discuss your business needs?
• If you want to collaborate, let’s discuss it more over the chat.

I have been working with different combinations and so far, the first one has worked best for me. However, I don’t think there’s much difference as long as you keep your call to action, clear, specific, and easy to commit to.

Keep a Swipe File of Upwork Cover Letters

If you’re not familiar with what a swipe file is, it’s basically a folder where you keep all awesome ideas, copies, content, and ideas you have encountered.

In this case, keep a swipe file of Upwork cover letters that worked. Then, reverse engineer them and see why they work.

This is actually how I started improving my cover letter. I found and saved the winning cover letters I found online and try to understand why they worked.

I usually have three places where I store them:

• OneNote (favorite)
• Google drive
• Local drive

A piece of advice: save your cover letters that worked.

Here’s mine:

Since I have a record of what works and what doesn’t, I regularly update and optimize my cover letter to reflect what I recently learned.

That’s how I knew which call to action I thought worked best.

In addition, you may want to include links to your best work too. This makes it easier for you to swap out the samples you want to mention in the cover letter to make sure you only mention the most relevant work samples.

Example of a Winning Upwork Cover Letter

As promised, here is a cover letter I used to land a premium deal with a client.

Note that you can use the pattern I set but make sure you don’t use exact words. This cover letter was designed solely for the certain job post to this cover letter was submitted to.

In a gist, here’s how I did it:

Hey [name] , I’m sure you’ve got a lot of pitches to deal with so I’ll keep this short. I help [your target industry] [the outcome your client would like to get from your service] . In the past, I helped [a previous client you worked with] [the outcome you helped your previous client achieve – should be similar to the outcome the client would like to get] . Here are links to some of my work: – [link 1] – [link 2] – [link 3] [Ask a question or suggest something] Simply hit that “Reply” button over there so we could continue our conversation. Regards, [Your name]

Feel free to use this template.

Win Premium Clients With a Personalized Cover Letter

Writing a winning cover letter is easier than you think. But it will need a lot of practice and trial and error to finally get it right.

As I said, it took me so much time and proposals before I got a reply. From there, I continued optimizing it and seeing what works for my target clients and industry.

I’m definitely positive that as you practice and write more proposal cover letters, you will get better and win jobs.

And if you get lost, try the template I provided above.

Now it’s your turn. Here’s what to do now:

• Go back to Upwork and apply what you have learned from this article.
• Use the template and check my sample for inspiration.
• Get back here and let us know how it went.

And as always, let me know your thoughts by sharing your comment down below.

Alan is the founder of Work Pajama and other sites by Content Growers. When he's not writing here, he's busy helping clients generate more qualified leads and increase sales by educating readers with strategic content and writing blogs.

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25 comments.

I am new and wanted to have virtual work ASAP. Thank you for this blog, will surely help me with my application. Wish me luck!

Stay safe always.

Hey Genera! Glad you find this article helpful to you. I know you can do it! I was able to do it even without experience (or skills) at that time so there’s no way you can’t do it.

Keep it up!

Hi sir I just want to ask in upwork sometimes it offer milestone in specific job how can i break the budget into milestone and what will a put in the description of each milestone ? Thanks God bless

Thanks Alan. Let me go back and re-strategize

Thank you so much for sharing this very informative article. I’m about to start my GVA career… your blog post truly help me a lot. I hope I could make it in this industry.

Good luck on your journey!

I am inspired by your post and I made some notes out of it. I believe it will go a long way to help. Am a newbie in upwork; am good in data entry, typing and I can handle Microsoft Office. But I do not have any past experience in any company or works done before except personal. How do I start, my first cover letter was rejected. Please help out, I will appreciate it. Thanks

My most regards, Hilary

That is tricky since the skills you have are the same skills that 99% of Upworkers have. If I were you, better learn a better skill and try again. For every job post that needs basic stuff, the client probably gets 100+ proposals, so your chance of even being seen is super low. Hope this helps!

thanks so much for this awesome reply of you Alan. We’ve same issue with Hilary. I think your reply here will surely help. Better learn a better skill!

Good to know. Thanks for dropping by!

Thank you for this Allan. This is very useful specially for people like me, just starting careen on being a Virtual Assitant.

Happy to help!

Wow, great tips on writing an effective Upwork cover letter! I completely agree with you on the importance of mentioning your experience.

Including samples of related work or outcomes is also a fantastic idea. It provides concrete evidence of your skills and expertise, and it gives the client a glimpse of what they can expect from you. If you don’t have relevant samples, creating one specifically for the client is a brilliant approach to showcase your abilities.

I also appreciate the emphasis on including a clear call to action (CTA) in the cover letter. It’s true that clients are more likely to respond when you tell them exactly what to do. Your examples of effective CTAs are spot on, and it’s important to make them clear, specific, and easy to commit to.

Overall, these tips are insightful and practical. Thank you for sharing your expertise and experience in writing Upwork cover letters. I will definitely implement them in my future proposals and strive for better results. Keep up the great work!

Your style is so unique compared to other people I have read stuff from. Thank you for posting when you’ve got the opportunity, Guess I will just bookmark this site.

Thanks Eileen!

That’s quite an interesting read. Of late I figured out that it is very difficult to get new jobs in Upwork, though clients are viewing my proposal. So I feel the best way is to rewrite the proposals. Thanks a lot for your input.

Hi Alan, this was very very helpful and am looking forward to learn more from you. I would hope that a Q&A platform will be provided in place for people like us who would wanna feed from your brilliant experience. Thanks!

Thanks, Alin!

Just discovered your content through Google search. Awesome and unique content. Just about to start freelancing on Upwork and I can tell it is of a great help to me. I believe I’ve just find a good teacher here.☺️

Thank you Allan and God bless you.

Hey Patrick!

Appreciate the compliment. I wish you a good fortune on your journey.

Thank you Alan! hope it works. Good luck for everyone.

Hey Alan! Best inspiration tip, Thanks alot.

Excellent information. This article offers practical tips and a clear structure for crafting effective Upwork cover letters. It’s a valuable resource for freelancers looking to stand out and secure projects on the platform.

Thank you for this fantastic guide on writing a winning Upwork cover letter! The tips and sample you’ve shared are incredibly helpful for both beginners and experienced freelancers like myself.

The sample cover letter is a valuable resource. It not only demonstrates the principles you’ve outlined but also serves as an excellent template for crafting our own personalized letters.

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Last Updated on September 6, 2023 by Alan Anthony Catantan

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Social media marketing Cover letter for upwork

I have gone through the job posting carefully and would like to apply for your job ‘_____________’. I have been working on Social media marketing projects for __ years now, and successfully completed hundreds of projects.

I have held on state of the art techniques for all social media marketing activities. To know more about my expertise you can always take a look at the portfolio as well as the profile I’ve shared.

I have specialization in the following areas:

• Facebook advertising through ads manager  

Power Editor

Boost posts

Custom audience

Website Custom Audience

Re-targeting

Lookalike audience

Facebook ad creation using enhanced call to action buttons

Opt-ins through facebook ads

Ad optimization according to ad objective

Offers creation & promotion

Facebook community management

• Twitter marketing

Twitter Chats

Potential Twitter Followers

Twitter for business

• Google Plus Personal and Business

Google Places for Business

Google+ business page creation and traffic generation

Google+ communities

• LinkedIn Personal and Business

Brand awareness through LinkedIn

LinkedIn company page optimization

Participation in LinkedIn groups

• Pinterest for Business

Pinterest personal & business profile creation & management

• Instagram marketing

Instagram for business

Instagram contest

Social media marketing is all about staying updated about the latest tips and tricks of the industry. And, I have managed to successfully help my clients to carve a niche of their own in the online circuit with my services in the past.

Your project interests me because I have been working on projects with similar requirements to what you have specified here. And, therefore I am confident that by working together we can benefit from each other.  

And, the best part is that I can start working on the project as soon as you want me to. If you want to discuss things in a detailed manner, you can feel free to get in touch with me via email/skype/or any which way that you feel comfortable.

With Regards,

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