write company review examples

Kate Bojkov

30+ good reviews examples: copy & paste ideas to collect positive reviews.

Positive reviews examples: copy and paste ideas that businesses can use to collect positive reviews and improve customer satisfaction.

positive reviews examples copy and paste ideas

Do you take activities that motivate your customers to leave reviews for your product or service?

If the answer is No, you need to become aware of the importance of positive reviews. This post about positive reviews examples copy and paste ideas is here to help you, so your customer reviews will become one of your most important marketing tools.

Not only do reviews provide critical information about your company’s performance, but they also show future clients what their experience will look like.

In this article, you will learn the importance of positive reviews and the most popular platforms for leaving reviews.

What is a Review? And What Makes a Positive Review?

Positive review examples by industries, how to respond to positive reviews, 5 most popular platforms for online reviews, online reputation management widgets for your positive reviews, why are positive reviews important, faq about positive reviews, key takeaways.

Reviews represent evaluations of a company, product, or service, that customers write.

They’ve usually had some experience with this company, including a purchase, use, or a conversation with their customer service team.

In their review, customers usually describe their experience, how the company treated them, talk about the quality of the product, and say whether they’d recommend this company or not.

Companies regularly collect feedback from customers and post reviews on their websites . Customers can also leave reviews on some websites specialized for review collection.

But what makes a positive review?

A positive review expresses overall satisfaction with a product, service, or experience, highlighting specific aspects the reviewer enjoyed or found beneficial. It often includes personal experiences, constructive feedback, and recommendations for others. Written in a genuine tone and well-structured format, a positive review helps guide potential customers and provides valuable insights to businesses for improvement.

What is an example of a positive review?

An example of a positive review is one that highlights the strengths and positive aspects of a product, service, or experience. It typically includes specific details about what the reviewer enjoyed or appreciated and often provides a recommendation for others to try it out.

For instance:

“I recently dined at [RestaurantName] and was thoroughly impressed by both the exquisite cuisine and the impeccable service. The menu showcased a variety of innovative dishes, blending bold flavors and beautiful presentation. The attentive and knowledgeable staff ensured that our meal was a memorable one, providing excellent recommendations and ensuring our satisfaction. I can’t recommend [RestaurantName] enough for a fantastic dining experience.”

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Getting customers to write positive reviews about your company is very beneficial but can also be challenging.

That’s why you should take some action to encourage your customers to write reviews. One of the ways to motivate them is to show them positive examples for your industry.

In this article, we’ve included positive review examples for 10 different businesses.

Finding positive review response examples shouldn’t be difficult if you own a hotel. You can go to Booking and see the reviews of the highest-rated hotels.

Check out these reviews for L’oscar Hotel in London:

positive feedback for a hotel

So, you can see here that positive hotel reviews contain information about the staff, reception, parking, rooms, and services.

Here are positive review examples you can send your customers:

“The staff was great. The receptionists were very helpful and answered all our questions. The room was clean and bright, and the room service was always on time. Will be coming back! Thank you so much.” Example
“I recently had the pleasure of staying at [HotelName], and it was an unforgettable experience. From the moment I arrived, the staff went above and beyond to ensure my comfort and satisfaction. The luxurious accommodations, coupled with exceptional service, made my stay truly memorable. The hotel’s prime location made exploring the city a breeze, and I can’t wait to return to [HotelName] on my next visit. Highly recommended!” Example
“My stay at [HotelName] was nothing short of spectacular. The hotel’s elegant design, combined with its top-notch amenities, made for a truly relaxing and enjoyable experience. The attentive and courteous staff catered to my every need, ensuring that my stay was as comfortable as possible. With its convenient location and outstanding service, [HotelName] has quickly become my go-to choice for accommodations whenever I travel to the area. 5 star!” Example

TripAdvisor is a great place to find positive restaurant reviews.

Let’s see some 5 star review examples of La Maison d’a Cote, a restaurant in Montlivault, France.

online review for a restaurant

Normally, a positive restaurant review contains comments about the food, the chef, the service, and the atmosphere.

Here are good reviews examples to copy and send:

“My husband and I went for dinner in restaurant X and really enjoyed the atmosphere. The food was fresh and delicious, and the best part was that the chef sent us a dessert they had created that day. We were delighted.” Example
“My dining experience at [RestaurantName] was truly exceptional. From the moment we entered, the welcoming atmosphere and attentive staff made us feel right at home. The menu offered a delightful array of dishes, each expertly crafted with fresh, high-quality ingredients. Every bite was a culinary delight, and I can’t wait to return to [RestaurantName] to explore more of their delicious creations. Highly recommended!” Example
“If you’re looking for a phenomenal dining experience, look no further than [RestaurantName]. Their menu is a culinary masterpiece, offering an incredible selection of dishes that cater to diverse tastes and preferences. The atmosphere is warm and inviting, and the staff is friendly and attentive, making every visit a true pleasure. I’ve dined at [RestaurantName] several times and have never been disappointed – it’s truly a must-visit destination for any food lover.” Example

Many eCommerce websites are out there, so we decided to look for positive shoe store reviews.

Here are customer reviews examples about Couture USA:

good customer feedback for an ecommerce website

So, if you own a shoe store, here are more positive reviews examples for online shopping

“I got a pair of boots from store X and I’m very satisfied. They are high-quality and worth the money. The store also offered free shipping at that price so that’s a plus!” Example
“I recently purchased a [product] from [Store Name], and I couldn’t be happier with my online shopping experience. Their website was user-friendly, making it easy to find the perfect item. The checkout process was smooth, and I received my order promptly. The [product] arrived in excellent condition, exactly as described on their website. I’m thrilled with the quality and will definitely shop at [Store Name] again in the future. Highly recommended!” Example
“I ordered a [product] from [Store Name] last week, and I was amazed at how quickly it arrived. The packaging was secure, ensuring the item was undamaged. The customer service was exceptional, as they kept me updated throughout the entire process. I had a question about the product, and their support team responded promptly and professionally. Overall, my experience with [Store Name] was outstanding, and I can’t wait for my next purchase.” Example
I recently discovered [Store Name] while searching for a specific [product]. Not only did they have the item I was looking for, but their selection was vast, and the prices were competitive. The website was easy to navigate, and the product descriptions were informative and accurate. I was pleasantly surprised by the fast shipping and the care they took in packaging my order. I’m thrilled with my purchase and will continue to shop at [Store Name] for all my [product category] needs. Example

Software Company

Capterra and Trustpilot are the go-to sites for reviews if you’re a software company.

Let’s see some Capterra reviews about the Salesforce Marketing Cloud:

positive reviews examples copy and paste detailed review for a software company

From these reviews, you can see that what’s important with software tools is that they reduce complexity, make things easier for users, and contain features that meet their needs.

So, a positive software review example could look like this:

“The tool X has really automated some of our company’s processes. We now spend less time doing manual work. It’s making [problem] very easy for us. Thanks to its scheduling feature, we don’t need staff to work outside of business hours.” Example
“Working with [SoftwareCompany] has been an absolute pleasure. Their team of skilled professionals is not only knowledgeable in their field but also dedicated to providing top-notch service and support. They took the time to understand our unique needs and developed a tailored solution that exceeded our expectations. I cannot recommend [SoftwareCompany] highly enough for any business seeking innovative software solutions and exceptional customer care.” Example
“If you’re in search of a reliable, innovative software company, look no further than [SoftwareCompany]. Their team of seasoned professionals consistently exceeds expectations, offering cutting-edge solutions and exceptional customer service. They took the time to understand our specific needs and provided a tailor-made solution that greatly improved our operations. We are thrilled with the results and highly recommend [SoftwareCompany] for any software development needs.” Example

Mobile apps are the first thing most people open in the morning (after their eyes).

So, mobile apps need to be user-friendly and consistent with current design standards and contain features that meet their needs.

Here are some Trustpilot reviews for Fundamenta Mobile App Wallet:

positive reviews examples copy and paste more positive reviews for a mobile app

This is ready to copy and paste positive review example if you have a mobile app:

“This app allows me to do [problem] from my smartphone where I want and when I want to. The interface is easy to navigate and I find everything I need quickly. I can’t wait for [feature]!” Example
“I recently started using [AppName] and I couldn’t be more impressed with its functionality and user-friendly interface. The app has made a significant impact on my daily routine, streamlining tasks and providing valuable insights. The developers have clearly put a great deal of thought and effort into creating a top-notch app that caters to its users’ needs. I highly recommend [AppName] for anyone looking to simplify their life and increase productivity.” Example
“[AppName] has quickly become one of my favorite apps, thanks to its sleek design and powerful features. The app’s versatility allows me to stay organized, informed, and connected, all from the convenience of my mobile device. I appreciate the attention to detail and dedication to user satisfaction that the developers have put into [AppName]. It’s truly a game-changer and a must-have app for anyone looking to improve their overall digital experience.” Example

Plastic surgeon

This is a very sensitive topic so people who are looking for a plastic surgeon are always looking for reviews first.

They want to make sure they’re going to the right person and other people’s experiences are very valuable to them.

So, if you’re a plastic surgeon, you definitely need to spend time gathering positive reviews.

Here are some 5 star review examples about Orlando Plastic Surgery Associates on Trustpilot:

amazing feedback from customers

How doctors behave and if the staff makes them feel comfortable is very important for plastic surgeon patients.

So, here’s a copy-and-paste positive review example for plastic surgeons:

“Dr. X is an excellent professional. All staff was kind and made me feel very comfortable. I’m also very satisfied with the final result!.” Example
“I recently had a procedure with Dr. [SurgeonName] at [PlasticSurgeryCenter], and I couldn’t be more thrilled with the results. From the initial consultation to post-operative care, Dr. [SurgeonName] and their team provided exceptional support and guidance. Their professionalism, attention to detail, and commitment to patient satisfaction put me at ease throughout the entire process. I highly recommend Dr. [SurgeonName] for anyone considering plastic surgery.” Example
“I had an incredible experience with Dr. [SurgeonName] at [PlasticSurgeryCenter]. Their expertise and skill in plastic surgery are evident from the first consultation to the final results. Dr. [SurgeonName] took the time to understand my concerns and desired outcomes, creating a customized plan that perfectly addressed my needs. The entire team provided outstanding care and support, making my journey a positive and empowering experience. I highly recommend Dr. [SurgeonName] for anyone seeking top-notch plastic surgery care.” Example

People want to make sure they can really relax in a spa center and that it covers all facilities they want to have.

So, they usually read reviews before visiting the spa center themselves.

Here are some positive review examples we found for The Bath House London on Tripadvisor:

read written reviews from happy customers

Here’s our copy and paste positive review example for a spa center:

“The experience was great. The massage was very relaxing and spending a day there was a great idea. All facilities are clean. The choice of saunas/pools is very remarkable.” Example
“My experience at [SpaCenter] was nothing short of amazing. From the moment I arrived, I was warmly welcomed by the attentive staff and enveloped in a serene, calming atmosphere. Each treatment I received was expertly performed, leaving me feeling relaxed and rejuvenated. The attention to detail and commitment to providing a luxurious, personalized experience make [SpaCenter] my go-to destination for pampering and self-care.” Example
“If you’re searching for the ultimate spa experience, look no further than [SpaCenter]. Their team of skilled therapists and estheticians provides top-notch treatments tailored to your individual needs, all within a tranquil and inviting environment. I’ve tried several of their services, from massages to facials, and each has left me feeling pampered and renewed. I can’t recommend [SpaCenter] highly enough!” Example

Flower shop

When it comes to flower shops, users care that the flowers are fresh and that the shop has a variety of choices. If the store has delivery, that’s also one more point to add.

Here are some positive flower shop review examples we found on Trustpilot about Maison La Fleur, a flower shop in Miami.

respond to positive reviews

Considering these characteristics here’s a copy-and-paste positive review example if you have a flower shop:

“Flowers were fresh and beautiful. They offered free delivery for orders over $99 which is great. Prices are reasonable for the quality you get.” Example
“I can’t say enough good things about [FlowerShop] and their incredible team. From the moment I stepped into their charming store, I was greeted with warmth and enthusiasm. The staff was attentive, offering expert advice on flower selection and care, and they crafted a gorgeous arrangement that exceeded my expectations. The quality and presentation of their work are truly outstanding, and I will continue to trust [FlowerShop] with all my floral needs.” Example
“I recently ordered a custom flower arrangement from [FlowerShop] for a friend’s birthday, and I was absolutely thrilled with the outcome. The florists took the time to understand my vision and brought it to life with their creativity and expertise. My friend was overjoyed with the stunning bouquet, which brightened her day and made her feel extra special. Thank you, [FlowerShop], for your exceptional service and beautiful creations!” Example

Real estate

Looking for the perfect property can take ages. That’s why people are looking for trustworthy real estate agents who are patient and careful.

Here are some Trustpilot review examples about Crexi, a Los Angeles-based real estate agency:

positive reviews examples copy and paste positive feedback for real estate

As people are mostly talking about specific agents in these reviews, here’s a positive review example to inspire your customers:

“[Name of agent] was very professional. She was patient and showed us 20+ properties until we found the perfect one. She carefully listened to our needs and helped us find exactly what we were looking for.” Example 1
“I recently had the pleasure of working with [AgentName] from [RealEstateAgency], and I couldn’t be happier with the experience. [AgentName] was extremely knowledgeable, professional, and patient as we navigated the home buying process. They took the time to understand our needs and preferences, and found us the perfect home in a great neighborhood. I highly recommend [AgentName] and [RealEstateAgency] for anyone looking to buy or sell a property!” Example 2
“Working with [AgentName] from [RealEstateAgency] was a game changer in our home buying journey. Their dedication to finding the perfect property for us was truly unmatched, and their deep knowledge of the market put us at ease throughout the entire process. [AgentName] was always available to answer our questions, provide guidance, and negotiate on our behalf. We are beyond grateful for [AgentName]’s expertise and support, and we can’t recommend them highly enough!” Example 3

Fertility clinic

A fertility clinic needs to have the most caring and patient staff, offering the best experience for future parents.

This is an example of a positive review for Conception, a fertility clinic in the US.

positive reviews examples copy and paste good reviews for fertility clinic

This review is expected to be emotional, so here’s an idea:

“I had three different appointments at Conceptions, and each time the staff was well informed, friendly, and kind. You could see they really care about their customers. There are no words to thank them enough.” Example
“Our experience with [FertilityClinic] was truly life-changing. The staff was compassionate, professional, and always available to answer our questions or address any concerns. Dr. [DoctorName] guided us through every step of the process, providing us with personalized treatment options and a sense of hope. We are beyond grateful for the care we received at [FertilityClinic] and for the precious gift of our new baby.” Example
“We cannot praise [FertilityClinic] enough for the exceptional care we received throughout our fertility journey. Dr. [DoctorName] and the entire team were attentive, understanding, and always available to address our concerns. Their state-of-the-art facility and cutting-edge treatment options gave us confidence in their ability to help us conceive. Thanks to [FertilityClinic], we are now proud parents of a healthy baby and couldn’t be happier.” Example

Hairdresser or Hair salon

When searching for a hairdresser, it can often be difficult to determine which one would be the best choice for you. Reviews from real customers can provide valuable insight into how satisfied people are with the services they receive. A hairdresser’s Google reviews can help indicate what customers think about a particular business and whether or not they have had a positive experience.

By reading through reviews, potential customers can gain information about the quality of services a hairdresser provides and how friendly and accommodating their staff is.

Furthermore, reviews can help inform people about the prices charged, allowing them to decide when to select a hair salon. Here are a few Google review examples:

hairdresser google review example

Below you can find a list of positive reviews templates for a hair salon:

“I had an incredible experience at [HairSaloon] today! The atmosphere was warm and inviting, and the staff was incredibly friendly and attentive. My stylist, [StylistName], took the time to really listen to what I wanted and gave me the perfect haircut. I’ve never felt so pampered and confident leaving a salon before! I’ll definitely be recommending [HairSaloon] to all my friends and family.” Example 1
“The team at [HairSaloon] never ceases to amaze me with their talent and professionalism. From the moment I walked in, I was greeted with a smile and offered a refreshing beverage. My stylist, [StylistName], went above and beyond to make sure my hair looked fabulous. The head massage during my shampoo session was pure bliss. I can’t wait for my next appointment at [HairSaloon]!” Example 2
“If you’re looking for a top-notch hair salon experience, look no further than [HairSaloon]! From the moment I stepped through the door, I was treated like a VIP. The staff was attentive, the salon was impeccably clean, and the services offered were second to none. My stylist, [StylistName], did a phenomenal job transforming my hair and gave me valuable tips on how to maintain my new look. I can’t recommend [HairSaloon] highly enough!” Example 3

Once you receive all these positive reviews, we compiled a simple review response template you can use to reply to the reviews.

When responding to a positive review, expressing gratitude, acknowledging specific compliments, and emphasizing your commitment to excellent service is essential.

Here is an email template you can use to respond to positive reviews:

“Dear [Customer Name], Thank you so much for your kind words and for sharing your experience with [Company Name]. We are thrilled to hear that our team provided excellent service during your recent visit, leaving a strong impression. Your constructive feedback is invaluable in helping us improve and continue providing excellent customer service. We truly appreciate your support, and we are grateful when our valued customers like you take the time to leave positive reviews, as this helps us to attract more customers and increases our reputation. We hope to see you again soon! Best regards, [Your Name] [Company Name]” Positive review response template

When responding to positive reviews, it’s important to show gratitude, acknowledge the specific aspects mentioned in the review, and invite the customer to return or recommend your business to others.

Furthermore, knowing how to respond to positive reviews not just via email but moreover on public review sites can make a big difference for your business.

Here are a few positive review responses examples to reply to Facebook or Google reviews:

Review: “The food at [Restaurant Name] was absolutely delicious! The staff was friendly, and the atmosphere was cozy and inviting. I can’t wait to come back!” Response: “Thank you so much for your wonderful review! We’re thrilled to hear that you enjoyed the food and our friendly staff made your experience even better. Our team works hard to create a warm and inviting atmosphere for our guests, and your kind words are truly appreciated. We look forward to welcoming you back to [Restaurant Name] soon!” Example 1
Review: “I recently purchased a [product] from [Online Store Name], and the entire process was seamless. The product arrived quickly and was exactly as described. I will definitely shop here again!” Response: “We appreciate your fantastic review and are delighted to hear that you had a seamless shopping experience with us! Our team works diligently to ensure that our products meet your expectations and are delivered promptly. Thank you for choosing [Online Store Name], and we can’t wait to serve you again in the future!” Example 2
Review: “[Service Provider Name] did an amazing job with my [specific service]. The team was professional, efficient, and exceeded my expectations. I highly recommend them!” Response: “Thank you for your glowing review and recommendation! We’re thrilled to hear that our team exceeded your expectations in providing [specific service]. At [Service Provider Name], we strive to deliver professional and efficient service to all our clients. We truly appreciate your kind words and look forward to working with you again in the future!” Example 3

More positive review responses >

In comparison, here is a template on how to respond to negative reviews:

Subject: [Business Name] Response to Your Review Dear [Reviewer’s Name], First and foremost, we would like to thank you for taking the time to provide feedback on your experience with [Business Name]. We genuinely value every review, as it helps us identify areas for improvement and continually strive to provide exceptional service. We are sorry to hear that your experience with us did not meet your expectations. We understand that [mention specific issue(s) raised in the review] can be frustrating, and we apologize for any inconvenience this may have caused you. At [Business Name], we take all customer concerns seriously, and we are committed to addressing and resolving any issues that arise. To help us better understand and address your concerns, we kindly ask that you contact us directly at [Phone Number] or [Email Address] so we can discuss the matter further. Once again, we apologize for the negative experience and appreciate your feedback. We hope to have the opportunity to serve you better in the future. Best regards, [Your Name] [Your Position] [Business Name] Negative review response template

What’s the first place you go to when trying to find a product/service? That’s easy, it’s Google. So, it’s also natural that Google is the best site for online reviews. Google is especially significant if you’re a local business, so make sure you spend time setting up your Google Business profile and making your business discoverable.

2. Facebook

Now that Facebook has such a large user base, it’s also becoming one of the most popular review sites. It’s also simple for users to leave reviews on Facebook—most of them already have an account. This means that, unlike other sites, they don’t need to create an account or log in each time they visit again.

3. TripAdvisor

This is the place where most people go when organizing a trip. So, if you’re a hotel, a restaurant, or own any other business that welcomes tourists, you should pay attention to TripAdvisor. Travelers submit reviews, comments, and upload images, so the advice is pretty reliable and influential.

4. Trustpilot

Trustpilot is a community-driven customer review platform that has become one of the most popular SaaS review sites. Also, businesses worldwide may use Trustpilot to collect consumer reviews, usually in advance after posting them to the company profile. Customers submit product and seller reviews to verified profiles of the company they interacted with.

5. Capterra

Capterra is a rating site that assesses software offered by B2C and B2B firms if you’re a SaaS company. Users can look for software by industry, business, or type. Capterra is one of the most trustworthy review sites for software businesses, so being active on this site can be one of the most important marketing activities for this kind of company.

Once you start collecting reviews at scale, you need an online reputation management widget to manage them effectively.

Here are some suggestions:

EmbedReviews

EmbedReviews provide everything you need to manage your reviews. Collect reviews from sources like Google and Facebook automatically, integrate with an email to ask for more reviews, and showcase them in an interactive way.

Thanks to the simple SEO snippets, drive more traffic to your website and increase sales.

Pick your reviews widget today >

google reviews slider

Yotpo is a review management platform that makes it easy for customers to leave feedback. You can customize widgets and collect data to optimize results.

yotpo

The Trustpilot widget allows you to collect and publish social feeds, user-generated content , campaigns, and reviews on sites, newsletters, and other customer interfaces.

trustpilot widget

Customers browse customer reviews to learn how others use and enjoy your products.

They are also interested in the experiences of others with your customer service team or other employees who might have been helpful.

There are many benefits of showcasing positive reviews about your company or products. Here are some of them:

  • Increase revenues. 95% of customers consult online reviews to find out more about a product they are considering buying. You might write a good product description, but another happy customer is what will persuade them to make the purchase. Having positive reviews will help you increase your sales and revenues by showing customers that others are enjoying your product.
  • Improve company reputation. When you have positive reviews, this proves that you’re a well-established company that is honest and listens to its customers. Having user ratings on a website helps buyers build legitimacy, therefore improving your company’s reputation.
  • Benefit your search engine rankings. Google and other search engines use off-site indicators to determine your business’s relevance, credibility, and reliability. Businesses may leverage reviews as one of the most consistent methods for improving these indicators.

Almost two-thirds of customers believe internet reviews are critical in purchasing decisions.

They’re more inclined to consult Google or Trustpilot for recommendations than ask their friends and family.

According to Bright Local Consumer Survey 2022:

  • 89% of consumers are ‘highly’ or ‘fairly’ likely to use a business that responds to all of its online reviews.
  • More consumers use Google reviews to evaluate local businesses than ever before. In 2021, 81% did, but in the year before that, just 63% did.
  • The percentage of people ‘never’ reading reviews when browsing local businesses has fallen from 13% in 2020 to just 2% in 2021.

latest reviews statistics

All these reviews statistics confirm the importance of online reviews in making purchasing decisions.

Let’s see the most common platforms where customers leave their reviews.

Generating reviews can be beneficial for many segments of your business. Here are some of them: – Boost your sales by allowing potential customers to read positive experiences from people who have already bought from you. – Improve brand image by highlighting reviews with positive experiences. – Increase your SEO ranking by showing Google you’re a relevant brand.

There are many ways to get more reviews, including: – Rewarding people who leave reviews – Motivating people with positive reviews examples – Follow up with customers to ask about their experience – Try to improve the experience of people who left negative reviews

A good review has the following characteristics: – It contains enough details – It’s consistent and doesn’t contain contradictory statements – It’s honest and shows genuine emotions – It clearly communicates the customer experience

In a positive review, consider including the following elements: 1. Mention your recent visit or interaction with the business. 2. Highlight specific product or service aspects that impressed you, such as excellent service, a personal touch, or a strong impression. 3. Provide any relevant context or personal experiences to help other potential customers understand the value of the product or service. 4. Offer a recommendation based on your positive experience, which can contribute to the business’s SEO ranking and increase sales for new business opportunities. 5. Remember to always write unique, genuine, and personal reviews that accurately reflect your own experience.

Yes, responding to negative reviews is crucial for maintaining a positive online reputation and demonstrating your commitment to customer satisfaction. By addressing the concerns raised in the review and offering solutions, you can show potential customers that you value their feedback and are dedicated to improving your products or services. Additionally, responding to negative reviews gives you an opportunity to resolve any issues and potentially turn a dissatisfied customer into a loyal one.

5-star positive reviews typically highlight exceptional experiences with a product or service. These reviews often praise aspects such as outstanding customer service, high-quality products, or a pleasant overall experience. Here are three examples of 5-star reviews for a hotel: “Unforgettable 5-Star Experience at [Hotel Name]: From the warm, welcoming staff to the luxurious amenities, my stay at [Hotel Name] exceeded all expectations.” “A True Home Away from Home – [Hotel Name]: The staff went above and beyond to make my stay comfortable and enjoyable, and the facilities were top-notch.” “Exceptional Service and Luxury at [Hotel Name]: The attention to detail and commitment to customer satisfaction made my stay at [Hotel Name] truly memorable.”

When commenting on a 5-star review, expressing gratitude for the positive feedback and acknowledging the specific praises mentioned in the review is essential. Here’s an example of how to comment on a 5-star hotel review: “Thank you for your kind words and wonderful 5-star review! We are thrilled to hear that you enjoyed your stay at [Hotel Name] and had a memorable experience. Our team works hard to provide exceptional service and amenities, and receiving such positive feedback is always rewarding. We truly appreciate your recommendation and look forward to welcoming you back for another unforgettable stay in the future.”

In summary, here is what you should do in order to get positive reviews from your customers:

  • Create a clear process to send and receive reviews
  • Make sure you are addressing all of the issues that come up in reviews
  • Use positive reviews as social proof on your website and marketing materials
  • Regularly check in with customers to see if they’re happy with your product or service
  • Respond quickly to negative reviews and take corrective action if necessary
  • Never stop trying to improve the customer experience.

You can not control what customers say about you, but if you have done everything you can to make sure they’re happy, then you’re more likely to get positive reviews.

When customers take the time to leave you a positive review, it is important to show your appreciation.

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Co-Founder of EmbedSocial and Head of Growth. A previous owner of a Facebook Partner Company and a digital marketing agency. Marketing API geek and a Call of Duty fan.

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Blog Human Resources

21 Engaging Performance Review Examples [+ Tips From an HR Manager]

By Victoria Clarke , Oct 12, 2023

performance-review-examples-blog-header

Performance review season can be a daunting period for both management and employees.

One-sided conversations, mixed messages and wordy documents leave both parties feeling like they have the same, stressful conversation each time.

But if you take the right approach, quarterly or annual performance reviews are an awesome opportunity to reinforce solid habits, redirect poor traits and drive professional growth for your employees. My trick? Venngage’s free Online Performance Review Generator .

In this post, I’ll give you tips from my own experience as an HR manager to make the performance review process a lot more painless, plus human resource templates you can customize now.

Performance review examples and advice:

What is a performance review, how to write a performance review, performance review examples and templates, performance review examples for managers, performance review examples for employees, self performance review examples.

  • Quarterly performance review examples
  • Annual performance review examples

Simple performance review examples

  • Useful performance review phrases
  • What’s the purpose of a performance review?

A performance review is a regulated assessment in which managers evaluate an employee’s work performance to identify their strengths and weaknesses, offer feedback and assist with goal setting.

The frequency and depth of the review process may vary by company, based on company size and goals of the evaluations. It could be annually:

write company review examples

Or quarterly, to name a few:

write company review examples

Watch this quick, 14-minute video for performance review tips, templates and best practices:

This quarterly performance review example has sections for both achievements and areas of improvement. It also has a section for core values, as this must be a key performance indicator at this company. Different companies will have different measuring sticks for success.

write company review examples

Q: Can I customize the performance review templates in this post?

A: Yes, you can! All the templates are easy to edit. Some templates are free, some are paid.

Click any template and you’ll be asked to sign up for free. You’ll enter our online editor. Edit the text, apply your brand colors, add pages, upload your logo and more. Share a link for free.

Upgrade to our Plan for Professionals to download in PDF or PowerPoint format and access premium features and templates, such as real-time team collaboration and one-click branding.

Having an employee-friendly performance review process can not only make or break the development of your employees but also disrupt the relationship between managers and their reports.  

Beyond creating a robust performance review strategy and performance review form, managers must also consider their delivery of the appraisals. Communicating a performance review effectively is the final touch to executing a constructive, celebratory and effective review process.

write company review examples

When creating an effective assessment, it’s important to include the following:

  • Calculate an overall rating for the employee; although a manager will be highlighting both the strengths and weaknesses of an employee’s behavior , it will aid the employee’s morale to communicate how the employee averaged on this rating scale.
  • Ensure the employees are engaged in their own reviews; thus, be sure to include the employees’ goals and developments toward reaching such goals in the assessments .
  • Celebrate employees improvements; highlighting an employees’ developments are a powerful way to impact employee engagement and boost overall team performance .
  • Company culture and values; dedicate a section of the assessment to evaluate how employees align with the company’s core values thus contributing to a positive company culture .

Based on my involvement in building out our own effective performance review process at Venngage, I suggest taking the following steps into consideration when constructing a performance review:

1. Set expectations early

Early in an employee’s career with a company, managers should communicate the details of their review process including the expectations. It should be included in your employee handbook , for example.

In this way, managers set and communicate clear expectations of the key job functions and competencies of the role when an employee joins the company. The information presented in performance reviews should align with this define as well as use familiar language and terms. This strategy will work to eliminate any potential confusion or surprises for both parties.  

2. Don’t make it personal

Feedback is about actions and behavior, not the person.

When writing a performance review, it helps to take a look at the issue(s) you’ve included and ensure that they apply to actions and behavior of the employee rather than the personal attributes of said employee.

This will also help to regulate the information mentioned in the review, to guarantee it is relevant and appropriate information.

3. Beware of biases and limitations

While there may be a general ‘right’ way of doing things, there are often multiple — and equally good — ways to reach the same end goal.  

Please ensure your review is not biased or limited in favor of your personal work style and beliefs. Try to consider the various aspects of the employees role and experience that may impact their decision to pursue alternative methods or working habits. Be empathetic towards these factors when writing your review.

4. Be specific

The information presented in the review should be task-focused, clear and to the point.

General comments will leave an employee feeling confused and in the dark as to what aspect of their work needs to be corrected or how they can pursue improvements.  

Failing to be direct in your messaging will impact the way your message is received and create further confusion about what the expectations are. Managers should be specific on what behaviors of their employees they are celebrating and what actions require improvements.

4. Offer guidance

Managers play a critical role in understanding the career goals of their employees and crafting development opportunities to help their reports achieve their goals.  

It is important as a manager to offer your advice and expertise to your employees to help further their development.

If, as a result of the feedback given, the employee (or yourself) may feel as though they need additional training, consider the benefit of workshops, mentoring or coaching.  

Be sure to use performance reviews as a way to guide employees whether it is toward further greatness or for areas requiring some improvement.  

5. Follow up

Follow up in writing and check in continuously to ensure improvement.

Both managers and employees should receive a copy of the review to refer back to moving forward.

Whether reviews are scheduled annually or quarterly, they should be a continuous topic of discussion for both managers and employees. When writing a review, ensure that the review is clear and specific. Being mindful of this will help to ensure the employee can easily refer back to the form on their own after the meeting.

write company review examples

Related: How to Write a Performance Review That Inspires Growth (With Examples & Templates

To conduct an effective performance review, it’s important to deliver a positive and solution-focused message. This will be less discouraging to the employee.

This performance review example  shows how you can offer constructive feedback, while also praising the employee’s efforts. The majority of the sections focus on the employees’ achievements and strengths.

Suggested areas of improvement are positioned in the middle, letting managers cushion criticism with praise.

write company review examples

This appraisal example shows how managers can give constructive feedback to their employees by giving them clear direction on what things to keep doing and what actions to take in future.

While Felicia did not meet her goal, her manager acknowledges that the goal was set deliberately high and that 74 percent of the goal still has significant impact.

This employee review form also points to specific positive behavior, such as self-education, teamwork and a strong work ethic.

There are also specific recommendations for improvement, such as putting together a plan to get more press mentions and scaling her experiments.

Another way to do a performance review, or kick off the process, is to use a quadrant. Both the employee and manager can plot where they think the former falls on certain key values and build out discussion points from there.

You can change “get it done/get it right” in the employee review template below to “uphold core values/contribute to company culture” for example.

write company review examples

Performance reviews are a crucial part of effective management, offering an opportunity to provide constructive feedback and set the stage for future growth.

To conduct a successful performance review as a manager, preparation is essential. Collect and review performance data well in advance, considering both quantitative metrics and qualitative observations.

write company review examples

Make sure to prioritize clear and open communication. Create a comfortable and respectful environment for the discussion, allowing the employee to share their perspective and concerns.

Offering specific examples of both strengths and areas for improvement is critical, as vague feedback can lead to misunderstandings.

write company review examples

Additionally, focus on setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals for the future, collaboratively establishing an action plan that aligns with the company’s objectives and the employee’s career aspirations.

write company review examples

Finally, follow up on the action plan throughout the year, providing ongoing support and feedback to ensure continuous improvement. Consistent and well-structured performance reviews contribute to employee development, job satisfaction, and overall team success.

Performance reviews for new employees are critical in setting the tone for their growth and integration into the organization.

For new employees especially, they may be nervous or unsure of what to expect for their first performance review. That’s why, it’s important for managers to create a welcoming and comfortable environment.

Start by acknowledging their achievements and progress since joining the company. Recognizing their early contributions can boost their confidence and motivation.

write company review examples

Additionally, focus on clear communication. Outline expectations and performance standards specific to their role. New employees should leave the review with a clear understanding of their job responsibilities and how their work aligns with the company’s goals.

It’s also crucial to discuss their career development. New employees often seek opportunities for advancement and growth. Use the review to explore their long-term goals within the company, and explain how their role fits into the larger career path.

write company review examples

Finally, emphasize ongoing support and mentorship. New employees benefit from regular check-ins and guidance to help them acclimate and succeed in their roles.

In a self-performance review, employees assess themselves using the same rubric as their managers would and submit them to HR and/or their manager prior to their official review meeting.

The benefits of doing self-assessments have made them a common part of the employee review throughout many companies.

Self-assessments are an encouraging opportunity for employees to share their thoughts about their job, goals, desired responsibilities and aspects of either their role or environment that they may be struggling with.

Set employees up for success in the self-assessment process by giving them a robust employee evaluation form with thoughtful questions, and HR tools to automate this process and make it more convenient.

Annual self-evaluation employee review template

This first example is perfect for a thorough annual review. The targeted questions prompt the employee to reflect on their achievements and shortcomings, while also rating themselves on specific skill sets required for their job.

write company review examples

The above employee self-assessment example allows for multiple sign-offs, plus a section to list colleagues who can back up the employee’s statements.

Yearly performance self-evaluation templates

A yearly performance self-evaluation isn’t just a great chance for employees to assess their past performance.

It’s also a way for employees to plan for their professional future as they can see where their strengths lie and what skills they need to build to move up in the company. An annual self-evaluation can also build an employee’s case for their compensation review.

This employee self-evaluation form is broken into sections that cover all these factors: about your job, achievements, goals and professional development .

write company review examples

This yearly performance self-evaluation template has space to expand on goals met and alignment with core values, as well as skills they’d like to build in the future:

write company review examples

Self-assessment employee review forms

Many performance reviews are incredibly detailed. Sometimes, a higher-level overview is all that’s needed.

Quadrant evaluations, like the template below, are a great way for employees to do an assessment and for managers to quickly add their own evaluation, without getting into the weeds.

Employees can add what’s being evaluated in the easy-to-edit template below (instead of get it done/do it right). The employee adds an icon where they think they fall in the quadrant, and the manager does the same, with room on the last page to further break down the evaluation.

Sounds tough? Our real-time collaboration feature (part of the Business Plan ) lets both manager and employee work on the same doc online, leave comments, share private links and more.

write company review examples

The self employee review form below lets the employee write out their job description. That way, they can reference their deliverables in the Goals Achieved and Areas of Excellence sections and directly demonstrate their impact on the organization:

write company review examples

This self-performance review example gives employees the chance to reflect on their achievements on a quarterly basis.

This way, employees can demonstrate meeting quarterly goals. It can also give them a chance to reflect on their strengths and weaknesses and have a chance to act on them before their big annual review:

write company review examples

Self-assessments also help enlighten managers of how employees understand their place within the company’s organization and culture.  

The information disclosed in self-assessments should serve as a major element of official performance reviews in order to ensure that both a two-way conversation occurs and that the needs of both parties are being met moving forward. Looking for a better way to enhance employee engagement, to avoid quite boring meetings? Try out the top 14 inspiring games for virtual meetings , to learn how to add a live poll, word cloud, spinner wheel or even live Q&A sessions to elevate your presentation!

To make for the most effective self-assessments, employees should be sure to consider how their managers’ perceptions of their performance varies from their own.  

With this in mind, the information shared in a self-assessment can guide or pivot a manager’s perception and assessment of an employee’s performance .

Quarterly employee performance review templates

Quarterly reviews are important because they provide multiple opportunities for employees to receive helpful feedback on how to improve as the year progresses.

This quarterly performance review example reflects on specific areas of improvement, such as scaling her experiments and developing content partnerships.

performance review examples

Quarterly reviews from Q1 to Q3 serve as a means of providing specific, deliberate feedback to employees so they know exactly how to improve on their goals and skills.  

This enables the final, annual evaluation conducted at the end of Q4 to serve as a final assessment that will have the most weight in determining how the employee will excel into the next year, discretionary bonuses, salary increases, etc.

Quarterly reviews offer a documented and tracked record of an employee’s progress throughout the year.

This means that each quarter should be assessed using the same rubric throughout the entire year. This will aid in ensuring an accurate representation of an employee’s development is recorded.

That means, if you use the below employee review template in Q1, you should also use it again in Q2 and Q3:

performance review examples

Quarterly employee review template

This quarterly review template is a more condensed version of the example above.

If you’d like to keep your quarterly reviews short and to the point, this template will suffice. Employers can then use the expanded version above for their annual review.

write company review examples

If you want a template that’s filled with useful information on the types of performance review phrases you can use for a quarterly review, you can edit the one below:

write company review examples

Employee self-evaluation sample answers

It’s also important for employees to comment and reflect on their reviews.

They can both point out specific milestones that were missed:

  • I generated five new leads and, as a result, I exceeded my sales quota by 20%
  • I wrote a blog post based on original research that doubled our organic traffic in June

And also to acknowledge areas of improvement:

  • I recognize that I need to form new content partnerships. I plan to do so in Q3 by putting together a list of 10 potential targets based on past linkbuilding partners and sending a customized pitch email.

write company review examples

Annual performance review templates

At large organizations, there may not be enough resources in order to devote the time needed to conduct quarterly performance reviews for every employee.  

This is also true in the case of a supervisor who has a large number of direct reports working for them whereby time management is their main issue.  

In these situations, an annual performance review would work best, especially if the employees being evaluated are experienced in their line of work and have been with their company for a long time.

Annual employee performance review templates

In this employee review template, staff are evaluated on only four factors: ability, goals, areas of improvement, and core values:

Annual evaluations are typically geared towards determining employee raises and discretionary bonuses.

Regular one-on-one meetings between direct reports and managers throughout the course of the year would be a great way to supplement this process.

This annual employee review template can simply include scores (out of 100 etc.) in each box. Or put notes in each section to explain the overall performance score.

write company review examples

This being said, annual appraisals would need to take a more general approach to evaluating employees than just providing a summary of their performance over the year.

The following employee review template takes a graphic approach and neatly summarizes overall performance using a score out of 100 for factors such as adaptability and project quality:

write company review examples

Employee evaluation examples

Aside from the categories in the template above, there are a number of other factors that employers can use to evaluate performance.

Common performance review skills:

  • Interpersonal skills
  • Quality of work
  • Communication
  • Problem solving
  • Adaptability
  • Punctuality and attendance
  • Self-education and learning
  • Accountability

Even if you want to do a basic performance review, you should always include:

  • Elements of the employee’s strengths.
  • Areas for which the employee can develop.
  • How the employee contributes/could contribute to the company’s core values and culture through performance and actions.

This performance review mind map shows the basics for setting up a simple yet effective performance review–from setting specific goals to soliciting employee feedback.

write company review examples

A simple performance review should still reflect the goals of your business’s performance review management system —and this will vary by company.

It’s important to understand the purpose of your assessment before determining what information will be required to assess in order to meet the goal.

For example, some smaller companies may use performance reviews throughout the year to track employees’ development and growth.

While other, larger companies may use performance reviews to summarize employee performance, help to calculate the priorities of the new year, adjust compensation or establish bonus amounts.

An HR checklist can come in handy to streamline the process.

Simple employee review template

Each of these simple employee review templates are easy to edit in our online editor. Customize the text to match your own criteria, add your brand colors, upload your logo, add or delete pages and then share a private link or download in PDF or PowerPoint formats ( Business Plan only ).

This template uses quadrants to see how employee and manager evaluations match. Or only use it for self-assessments or manager assessments.

Simple Multilevel Employee Performance Evaluation Infographic Template

Simple performance review template

This more traditional performance review template focuses only on big categories, like meeting goals, areas of excellence and areas of improvement.

write company review examples

Simple employee review form

The below form is an even more condensed version of the above. Use it for a quarterly review to keep things focused or even for an annual review to help you and your report stick to the most important points. Change the text to include your own categories of evaluation.

write company review examples

Useful performance review phrases

Grappling with what to say at your next performance review? Choosing the right words is important to make the review as constructive as possible, not to mention motivating for your employee. Here’s a list of effective performance review phrases for managers and employees.

Performance appraisal comments for managers:

  • She replies to calls, emails and instant messages in a timely manner (within 24 hours etc.)
  • He has a talent for thinking outside the box.
  • She tends to be risk-averse and prefers traditional approaches to creative ones.
  • She maintains a culture of transparency in her team and encourages knowledge-sharing across all teams in the department.
  • He consistently gives reports the training and resources needed to meet their goals.
  • He is biased and openly favors some employees over others on his team.
  • She is skillful in communicating difficult decisions and messages to her team.
  • She creates chaos and miscommunication in her team by consistently communicating different messages to different reports.
  • You embody a “win together lose together” philosophy.
  • Your ability to reflect, plan and act is the key to your excellent performance.
  • He uses his seniority to try to dominate and/or intimidate reports.
  • He excels when working alone but has trouble working collaboratively with a team.
  • He consistently meets his deadlines and prioritizes top goal work.
  • She consistently focuses on lower-value work instead of high-lever activities.

Performance review phrases for employees:

  • Can you tell me more about what you mean?
  • I want to be sure I understand (your expectations).
  • Let me give you a little more context here.
  • What would it look like if I was performing at a top level?
  • What would I need to do to score higher on this?
  • Let’s discuss my goals and priorities for the the next quarter/year.
  • Is there a way to get more frequent feedback about my performance between evaluations?
  • How will I know if I’m on track between evaluations?

If you want to see a list of common skills you can comment on for your employees, check out this section .

What’s the purpose of a performance review?

At Venngage, our people are at the core of everything we do as a business—whether it’s developing new features on our tool, growing our international reach or meeting customer needs.

With a people-focus within our company, we are passionate about continuous learning and improvement, self-reflection, creating great customer experiences , owning our jobs, teamwork and making our office feel like a second home

It should come as no surprise that our leadership team spends a considerable amount of time at the end of each quarter conducting performance reviews with each of their direct reports.

write company review examples

Here are some things we’ve learned about how to conduct effective performance reviews:

  • Make it clear at the beginning of a new hire’s employment how and when employees will be evaluated. This should be part of your onboarding process  and is especially important if you’re managing a remote team .
  • Allow employees to prepare for their review by completing a self-assessment prior to their appraisal, then allow the employee to walk their manager through the reasoning behind their self-assessment.
  • Deliver a positive and solution-focused message (whenever possible), this will result in a less discouraging message.

write company review examples

To make the most of the actual review conversation with your employee, it’s important to avoid:

  • General, vague feedback; be specific on which behaviors you want your employee to continue, stop and explore.
  • Making it personal; feedback is about actions and behavior , not the person.
  • Loaded language; focus on asking what and how , not why . Enquiring why someone acted the way they did is akin to searching for a ‘motive’ and may come across as accusatory.

write company review examples

Create a performance review strategy before writing an employee’s review

Having an employee-friendly performance review process can not only make or break the development of your employees and but also disrupt the relationship between managers and their reports.

That’s why it’s crucial to create a robust performance review strategy and employee evaluation form before implementation to ensure the process is both constructive, celebratory and effective. This will even help you in the future if you choose to write a letter of recommendation for the employee as you’ll have all his performance reviews to reference.

By considering the six steps above when writing a performance review, you’ll have completed the final step in executing an employee-friendly review process.

The satisfaction gained from an increase in employee engagement and people power will make the effort expended on administering performance reviews entirely worthwhile, and ensure you have more effective reviews moving forward.

Take notes of the effective performance review phrases you can use during any of review sessions, as well as creating a visually appealing assessment using Venngage performance review templates. It’s free to get started.

You might also like:

  • 10+ Employee Evaluation Templates to Sail Through Review Season
  • 21 Essential Human Resources Poster Examples
  • How to Write an Effective Incident Report [Templates]

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9 customer review examples + template for getting more reviews

Business owner transitioned to RingCentral team communications platform, making it easier for employees to hold team meetings and see each other face-to-face

When it comes to making decisions, we humans aren’t always independent thinkers. From buying our morning coffee to big-ticket items like a new car, we depend on our network’s opinions, advice, or perspectives for making the right decision. 

With the internet, those networks get way, way bigger. We’re no longer confined to just friends, family, and coworkers—we can see what people all around the world think with just a quick Google search. 

And these customer reviews hold serious weight with shoppers. Online reviews—either positive or negative—can impact over 93% of consumers’ decisions . 1  

While reviews can accumulate on their own, they shouldn’t exist in a vacuum. Knowing how to ask for reviews, leverage them to get more business, and respond to less-than-favorable customer testimonials can improve your business image and land you more long-lasting customers. 

Keep reading to learn about:

  • Why customer reviews are so important 
  • 9 types of reviews and how to get more of them  
  • How to respond to positive and negative customer reviews

🌟 🌟 🌟 🌟 🌟 Want to get more customer reviews for your business? Use these outreach templates (and DIY customer review builder!) to help your customers give you the best review possible.

Get free review templates

Why are customer reviews so important?

Customer reviews build something known as social proof, a phenomenon that states people are influenced by those around them. This might include friends and family, industry experts and influencers, or even internet strangers. 

Social proof can push customers who are on the fence about buying a product to make a purchase (or consider other alternatives). While there are many different forms of social proof (like influencer campaigns and company partnerships), customer reviews have a special place in shoppers’ hearts. 

Think about the last time you tried a new restaurant. Or bought a vacuum. You probably looked for reviews online first, right? When considering a purchase, people want first-hand perspectives from other people just like them. While a famous influencer might catch their attention, experiences from peers are also important if you want to convince them to buy . 

Depending on the industry your business is in, customer reviews might be especially important because they help offset a generally negative view of certain industries. For example, if you work in advertising, you’ve got a bit of an uphill battle— only 23% of respondents surveyed in the Customer Communications Review said that ad agencies provided “very good” or “pretty good” service, and ad agencies rank dead last in comparison to other major industries:

industry rankings customer service

Thank you for your interest in RingCentral.

9 customer review examples (and how to get more reviews)

Customer reviews come in many different forms. Including a few good ones on your website can improve your chances of winning more customers—who doesn’t want that?

And anything you can do to make it as easy for your happy customers to write those reviews for you will help. For example, here’s a handy Mad-Libs-style customer review builder that you can attach to your message or email to the customer when you’re asking if they can write a review or testimonial for you:

DIY customer review builder

You can download this customer review template, along with examples of outreach communications, to help you save a ton of time as you’re gathering customer reviews 👇

Let’s walk through the different kinds of customer reviews, starting with the easiest ones to collect. ​

Testimonials or quotes from your customers are one of the most common forms of customer reviews. You’re most likely to find them on a company website, typically on the homepage, or in their marketing materials. 

Here’s an example of a quote testimonial from WordPress : 

Quote testimonial from WordPress

These short (typically only one to two sentence) overviews of how your product or service impacted a company helps give your brand credibility. With quote testimonials, those impressive claims you’re making actually sound believable because they’re backed up by someone who’s, well, not you. 

We list customer quotes as the easiest type of review to get because they involve very little effort for you and your customer. Because you’re in control of adding them to your website, all you need to do is ask your customers to share their experience in an email, in person, or over the phone. 

Quotes also allow you to choose the great customer service stories , perspectives, or opinions that you think are most valuable. You can highlight your high-profile clients—and who says you have to use the less-than-favorable reviews?

How to get a quote review:

Ask for it. Call up your long-term customers and ask if they’d be willing to share a testimonial or a bit about their experience working with you to display on your website.

Or look for positive words of encouragement in email and social media responses or everyday conversations. If a customer gives you a great quote, ask if you can showcase it on your website.

You might be on multiple social media platforms, so how can you keep track of all these messages? If you’re providing omnichannel customer service , you might already be using a tool that can consolidate all your customer conversations and communication channels into one handy dashboard. Like this:

To get awesome customer reviews, you need to provide awesome customer service, whether that’s by focusing on proactive or agile customer service.

2. Peer review sites

Peer review sites are probably what you think of when you think of customer reviews. These include Google reviews, Facebook reviews, Yelp, Amazon, or G2 Crowd (if you’re a software company). 

You’ve probably encountered these kinds of reviews while you were deciding whether or not to try a local business for the first time: 

Review about Kalaya Thai Kitchen

Reviews on peer-to-peer sites can happen organically, often removing the company from the review process entirely. (This can be a nightmare if you’re managing a small business , since one bad review can have a huge impact, but this also makes the reviews seem more authentic.) Customers don’t need to worry about if companies have edited them to be more favorable (or deleted reviews they didn’t agree with). 

However, this also means you’re not as in control of these kinds of reviews. 

But that doesn’t mean you can’t do anything at all. These peer-to-peer review sites are often one of the first places a potential customer looks when considering a purchase, so ensuring you have some positive reviews on each is important. 

How to get a review on a peer review site:

Again, the best way to do this is to ask. Send an email, ask in person, or add links to your website that make it easy for customers to leave their opinion.  

3. Social media

Social media is becoming just as much a resource for businesses that want to build brand awareness as it is for people who are interested in connecting with brands. But don’t just your social media campaigns to get prospects. Not only are customers turning to social media to ask brands questions or learn about their services, they’re also using their accounts to share opinions and reviews. 

Here’s an example from American Eagle’s spin-off clothing line Aerie: 

Customer asking a question through social media

Like peer-to-peer review sites, the company usually isn’t involved in the review process—making them feel more transparent and honest. But one of the biggest benefits of having reviews on social networks is that prospective customers can get a feel for who the customer is in ways they can’t with testimonials or peer-to-peer review sites. 

How to get social media reviews:

Encourage customer reviews on social media by creating communities where customers are empowered to share their experiences or purchases. For example, Aerie uses the hashtag #AerieReal to make it easy to see how customers are styling their items in real life: 

Customer reviews of Aerie using the hashtag #AerieReal

Create a unique hashtag to compile your customer reviews in one place.

4. Case studies 

Case studies dive deep into customer results and are particularly useful for businesses selling to businesses (aka the B2B space). 

Here’s an example of a case study from RingCentral and our client Box : 

RingCentral case study about Box

Case studies—unlike traditional customer reviews—are written from the perspective of the company doing the work or providing the product. Rather than the customer explaining how they helped, the company walks through what they did to help their customer reach their goals. 

This perspective gives potential customers an idea of how your team works. It gives you a chance to show off your problem-solving skills and attention to detail, and it allows your potential customer to envision how you might help them. 

How to get case study reviews:

Write your own! Be sure to mix in quotes, results, and info from your customer to back up your claims. Each case study should read like a partnership—not just a one-sided perspective. 

5. Customer stories and interviews 

We all love a good story—and that’s probably clear in the review types that we’ve listed so far. Customers want to see themselves in the people your company has already helped; they want to know what your customer experience is like. One way to do this is through customer stories and interviews. 

Squarespace is one company that does this well:

Squarespace Stories and Interviews

Through stories and interviews, Squarespace shares who their customers are, what the vision or mission of their website is, and how Squarespace provides them with the platform to reach those goals. 

For Squarespace, they get an opportunity to showcase how diverse their client pool is. But it gives customers an opportunity to connect with each other too. Similar to case studies, stories and interviews paint a larger picture of what the customer is hoping to accomplish—only you have to be less self-centered here and make sure your customer is the star of the story. 

How to get customer story-style reviews:

Stories and interviews give a more personal perspective. Instead of hearing from your company, they’re hearing stories straight from the customer. So, to get those stories, send customers a questionnaire or old in-person interviews.

Give your customers an opportunity to share their stories, then focus on filling in the rest of the narrative with images, videos, and other content. 

💡 Get more positive customer reviews with these free outreach templates (and DIY customer review builder).

Get free templates

6. Blog posts 

Blog post reviews give your potential customer an opportunity to really dig in deep into your product or service, and even your brand and culture as a company. Rather than just a sentence or two like a customer might find on your website or a few hundred words displayed on a peer-to-peer review page, blog posts can be thousands of words, complete with step-by-step instructions with images that thoroughly explain a process or perspective. 

This is a great example of a blog post review on Warby Parker : 

Blog post review on Warby Parker

These kinds of reviews can typically answer more complicated questions that require more space and time—something that isn’t really possible with traditional reviews. 

But one of the biggest benefits of blog post reviews is the SEO value, meaning you can get these pages to show up on Google when people are searching for reviews of your business. If you’ve ever searched for “[product] review,” you’ve probably encountered a post like this before. Because these posts tend to be descriptive, long-form, and useful, they can rank pretty highly. 

How to get blog post reviews:

Getting reviews like this one can be a little difficult. After all, not everyone has a blog to write on. You can increase your chances by offering a free sample or trial of your products or other goodies to industry influencers and experts who run popular blogs. 

Consumers like videos. This isn’t anything new. In fact, 85% of internet users in the United States say they watch video content—making it a strong contender as an outlet for your customer reviews 2 . 

Shopify is one example of a company using video testimonials: 

Shopify video testimonials

Video reviews can give potential buyers something most written reviews can’t: emotion. 

Viewers can see the difference your products or services have made. They can build a stronger connection with your customers, making it easier to put themselves in their shoes. These deeper connections can spark more sales . 

Creating videos doesn’t need to be complicated. Customers sharing selfie-style videos talking about what your product has done, or just stationed in front of a camera, can get the same message across. 

While you want the image and audio to be clear in the videos you share, the quality of the message is more important. If you have a customer willing to discuss on camera how you’ve helped them, this can go a long way. 

Here’s another video review of Shopify, this time from YouTube : 

This one doesn’t involve a lot of money or production—just a user sitting in front of his computer camera giving his opinion of the tool. And it still has over 15,000 views.

How to get more video reviews: 

If you have the budget for larger production projects you want to feature on your website (like our first example), reach out to the customers you think have the best story or video presence. If you’re spending the money, you’re in control of the story. 

However, to get more reviews like the second, treat it the same as blog post reviews. Reach out to industry experts who have large YouTube followings and offer free trials or discounted products in exchange for an honest review. 

8. User-generated content 

User-generated content includes social media posts, videos, images, audio, or other kinds of content created by—you guessed it—a user of your products or services. Some of the review types we’ve already covered would fall into this category (like social media posts or customer videos). 

But user-generated content isn’t just an online review or a customer sharing an image with your hashtag. That’s just the start. You then need to take that content and use it in a bigger, coordinated way. 

Here’s an example of how direct-to-consumer mattress brand Casper does it:

Casper User-generated Content

Like the Aerie example, Casper encourages users to share pictures using their products (in this case, sleeping on their mattresses) on social media. When someone tags Casper in their post, the image is added to a reel on their website. 

They also share customer posts on their own Instagram feed:

Casper's Instagram Feed

Dogs and babies do well on Instagram, haven’t you heard?

User-generated content puts your customers’ experiences front and center. Although they’re not exactly traditional reviews, prospective customers can see how happy others are with your products. It helps build authenticity— something millennials love . 

How to get more user-generated content: 

This one follows the same tips as social media reviews. Encourage your audience to share their experiences by creating a unique hashtag or tell them to tag you in their posts. 

Then start commenting, sharing, and engaging with your own audience. When your audience sees you showcasing other users’ experiences or getting into conversations, they’ll jump to get involved. 

9. Brand ambassadors 

Think of brand ambassadors as an external sales team. They’re loyal customers who love your brand or product so much they’re willing to recommend your products or services to their own networks. The bonus with having brand ambassadors is that they’re usually seriously obsessed fans—and are probably more familiar with your product than even your own team.

Brand ambassadors don’t need to have large followings. In fact, anyone can be a brand ambassador. You probably have brand ambassadors without even knowing it. 

One of the best examples of brand ambassadors online is for the budgeting software, You Need a Budget (YNAB). Users are active on platforms like Reddit , sharing advice on how the platform has changed their life for the better:

You Need a Budget (YNAB) online brand ambassadors

How to get more brand ambassadors:

While you could pay for brand ambassadors, you’re better off creating them organically. In YNAB’s case, they did so by providing a unique spin to traditional budgeting software. By helping customers who otherwise would have slipped through the cracks, they’ve created a loyal fan base. 

It takes more time to build brand ambassadors naturally, but this is a high-reward review since their advocacy will be much, much stronger, directed, and in-depth than your average Yelp review. 

👀  How can you get more customer reviews? Start with these free outreach templates (and DIY customer review builder).

How to respond to customer reviews 

We’ve said it before and we’ll say it again—your customer reviews shouldn’t exist in a vacuum. 

If you’re just allowing customers to leave reviews on peer-to-peer pages, social media, or their own blogs without acknowledging them or responding to them, you’re not making use of powerful content that has been known to convert leads.

But your response process should look different depending on if the review is positive or not. 

How to respond to a positive review  

Congrats! A customer left you a positive review. Time to pop the champagne—and write a response. 

Responding to a positive review is a lot less stressful than responding to something negative but just as important. Letting your happy customers know you’ve seen their kind words and you appreciate their feedback can encourage them to continue singing your praises. 

Here’s how to respond to positive reviews: 

  • Make your message personalized. Customers will quickly realize if you’re just copying and pasting messages to all your reviews. Instead of giving a generic “Thanks!” take the time to write a thought-out, personalized message.
  • Respond in a day or two. Fast responses show you’re paying attention. While you’re not expected to drop everything to respond to reviews, a quick response—especially on social media—can keep customers engaged with your brand. Reduce your response time by integrating your social media apps with your cloud-based communications system. RingCentral connects with top social platforms, like Instagram, Facebook, and Twitter, so you can easily respond without needing to switch platforms.
  • Show your personality. This is your chance to engage directly with a happy customer, so make the most of it. Respond with some personality—humor, kindness, wit, you get the idea—to really connect with your customer. Regardless of your brand’s personality, be authentic. Your audience will be able to tell if you’re not.
  • Give a recommendation. Now is a great time to point your customer in the direction of another product, a piece of content, or something related to their review. (This is a great way to personalize your response!) For example, if they say they enjoyed a product, recommend they look into a supplementary project, or suggest they check out a blog post that tells them how to make the most of their purchase. Your main goal is to keep them engaged! 
  • Ask if you can showcase their review. If someone leaves you a particularly stellar or unique testimonial, ask for permission to share it! Display it on your website, show it off on social media, or create user-generated content out of it. Showing off the kind words of your happy customers is more powerful than just telling people how awesome you are.

How to respond to a negative review

Negative reviews are much less exciting than positive reviews. They can be stressful, and responding can feel like a lost cause. But even the most unhappy customer can change their opinion with the right encouragement. 

Responding to a negative review is a little less “just be yourself” and a little more strategic: 

  • Respond promptly. Again, you may not need to drop everything you’re doing to respond, but it’s more important to get to negative reviews quickly than positive reviews. If a negative review is posted for too long without a response, not only is it frustrating for the unhappy customer, but it can also leave a bad taste in prospective customers’ mouths. Do your best to get to negative responses in just a few hours.
  • Put the customer first. You may not agree with what the customer is saying, but that doesn’t mean you should be on the defensive. Instead, listen and see where the customer is coming from—you have to identify where their frustration lies. Think about the response you would want in their shoes and try and find a solution.
  • Respond publicly, but push the conversation to a private channel. You don’t want to get into a debate with an unhappy customer on Yelp, but you also don’t want it to seem like you’re not acknowledging negative reviews. Reply to unhappy customers on the platform they’ve left the review on, but encourage them to continue the conversation through a private message on social media, email, or phone call. 

If you have a phone or communications tool, it can make this part easier. For example, RingCentral integrates with other popular social media apps to let you switch between platforms while keeping the integrity of your conversations:

answering customer questions through RingCentral Engage Digital

(When frustrated customers don’t have to repeat their issues over and over, it might help soothe them a bit and give you a better shot at turning the interaction around.)

  • Follow through. Don’t just apologize and call it settled. In order to change your customer’s opinion, you need to find a solution to their problem and follow through on it. Work with the customer to discover what will change their opinion—and follow up after to see if you’ve been successful.
  • Don’t get it taken down. It can be tempting to get a negative review removed, but it can hurt the trust you’ve built with other customers—especially if that unhappy customer realizes they’ve been silenced. If you respond the right way, leaving the review up also proves to prospective customers that you care about your customers’ opinions. Sometimes, an unhappy customer will even write a positive follow-up review to show people that you actually turned things around for them:

Positive follow-up review from a customer

Replying to reviews (both positive and negative) appropriately means having open communication with your customers. Bringing reviews in as part of your customer feedback cycle can help you identify communication gaps or other areas where you’re not meeting expectations. 

What can you learn from these customer review examples?

Asking your audience to buy from you without any reinforcement from other customers is an uphill battle. Without any reviews or social proof, you’re expecting them to invest solely on blind trust—and it doesn’t work well. 

Rather than making your job more difficult, make the most of the happy experiences your customers choose to share. From peer-to-peer pages to your own website and social media accounts, showcasing positive reviews—and responding to negative reviews the right way—can help you land more customers.

1 thedrum.com/news/2017/03/27/online-reviews-impact-purchasing-decisions-over-93-consumers-report-suggests

2 statista.com/statistics/272835/share-of-internet-users-who-watch-online-videos

Originally published Feb 19, 2020, updated Jan 29, 2023

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Pam Duffy

How To Write a Great Online Review for a Small Business

write company review examples

Online reviews have added a new dimension to the “word of mouth” referral. A positive online review is  extremely powerful . In fact, a 2016 survey from Pew Research shows that  over 80% of U.S. adults  read reviews before they decide to make a purchase.

And the best part of all? It’s  free to give .

I am a huge proponent of writing online reviews. I believe in lifting up small businesses, and I know spending a few minutes writing a review can go a long way. In fact, I’ve written over 600 reviews on Yelp.

Components of a Great Online Review

If you really want to give back and compose a review that will make a difference, you need to put in a little effort.

A great online review has three components:

  • Personal  – Information about you and your personal experience with the business.
  • Specific  – How specifically did a business meet your needs? Give an example!
  • Length  – The best reviews are at least 50 words. That’s about 4 sentences.

We have all scrolled through reviews that look like this:

“Great service!”

“So friendly!”

“The best!!!”

These reviews are good… but they are not very helpful, right?

Put yourself in the shoes of someone looking who to hire an HVAC company to fix their humidity problems. Sure, several short 5-star reviews give some credibility to the business. But imagine if that individual comes across a review from a customer with the exact same humidity problems – solved, by this company. They will give that review much more weight than all the short reviews with no real information.

It’s the reviews that are personal, specific, and offer more context that make the biggest difference for a small business.

How to Write Your Online Review: A Template

So many people get hung up on writing the review, as if someone has asked them to write a 10-page book report.

Writing a review is so easy! Try using this template:

Sentence 1: Your Best Words

The first sentence of your review is usually what will display fully on any review platform, while the rest will sometimes get hidden behind a “read more” link. So, make that first sentence count.

In fact, Sentence 1 might sound like a closing sentence. When I write reviews, the first sentence is the last thing I write. It’s the high-level summary of what I’m about to say. The TL;DR if you will.

Here are some ideas for how to start your review:

  • “I like doing business with Company Name because they are ___________.”
  • “What I enjoy most about working with Company Name is ___________.”
  • “I have worked with many companies that do ___________, and Company Name is the best.”
  • “If you’re looking for a business that is ___________, ___________, or ___________, look no further than Company.”
  • “I value ___________, which is why I trust Company Name.”

Sentence 2: Background and Context

Time to add some personal experience into the review.

This second sentence should be about how you came to seek out the service. This gives your review credibility; you are not just a friend writing a fake review of the business.

Here are some examples:

  • “I had a ____(problem)_______ that needed fixing.”
  • “I was looking for a company that does ___________ because ___________.”
  • “After many years of ___________ I decided I needed a change.”

Sentence 3: Decision-Maker

So, what made you choose this business to solve your problem? Think of the key criteria you use to make decisions. Some ideas are:

  • Credible  – someone who is well-educated, experienced in the field, knowledgeable, or has certifications
  • Trustworthy  – someone that is honest, comes highly-recommended from someone you trust, or perhaps you have even worked with the person before
  • Detailed  – someone that is thorough and meticulous in their work
  • Client-Focused  – someone that cares about the individual customer, where recommendations are personalized

Here are some ways you can describe

  • “We hired Company because ___________.”
  • “I was looking for someone who was ___________.”
  • “I came across Company Name when I ___________.”
  • “A friend recommended Company Name to me.”

Sentence 4: Example and Result

In the writing world, this is called the “ Show, don’t tell ” technique. The idea is to describe the experience like a story, using actions and and words to give context.

For example, if you value trustworthiness, share an example of when they demonstrated that quality. Instead of just saying “Business Owner is very trustworthy” you could say, “Business Owner offered a free solution when he could have billed me $600 for services.”

The more details and examples you can put into your online review, the better. Just remember to include both the example and the result.

  • “I called Company with a broken air conditioner at 10pm, and it was fixed by 11:30pm.”
  • “After Company Name implemented the new website, there was a noticeable uptick in sales.”
  • “One time I called Kevin with a last-minute problem; three minutes later the fixed document was in my inbox.”
  • “I can’t always meet during the day, and Company Name has always been flexible to meet at nights or on weekends.”
  • “We wanted a more professional image, and the new website had modern elements and graphics that made us stand out.”

Sentence 5: Optional Conclusion

Don’t worry too much about making a powerful conclusion. I normally end my online reviews with a simple endorsement.

It looks like this:

  • “I highly recommend this business.”
  • “If you’re looking for ________, I would whole-heartedly recommend Company.”
  • “I will definitely be back for more.”
  • “I would recommend this business to any of my friends.”
  • “We would not hesitate to recommend Company.”
  • “Don’t think about this one too hard – Company is great!”

Bonus Points

A couple of sentences is all you need for a great review. But if you really want to go above and beyond, here are some ideas.

Make Your Online Review Longer

One of the best things you can do is lengthen your review by adding more examples. Consider all the ways that a business met and exceeded your expectations.

When I compose reviews of restaurant experiences, I think of all the things that shaped my experience. Was it easy to find? What was the parking situation like? Was the team at the host stand friendly? How did the server do? Was the bathroom clean? And so on. You can see how I can find hundreds of examples to share how a business was awesome (or not) in a simple 1.5 hour experience.

Similarly, think about your interaction with the business you are reviewing. Do they pick up your phone calls? Reply to emails in a timely manner? What about different projects you have worked on; how did each one of those go? How do they respond to questions or critical feedback?

Post Photos

Adding multimedia like photos or video can really help tell the story. And, a photo adds even more credibility to your review.

To go back to the example of a restaurant review, I could write a full paragraph about how my nachos were swimming in cheese. But a photo of the smothered nachos will take you right to the restaurant booth, as if you’re sitting next to me and chatting about the cheese-laden chips. As they say – a picture is worth a thousand words.

Are there any photos you can attach to your review that show a little bit about how you interacted with the business? Even a photo of the building exterior, the A/C truck, or of individuals that work for the company are helpful.

Where Should I Post My Online Review?

No matter where you post your online review, the business will be grateful. If there is a platform you feel most comfortable with, then absolutely post there.

Feel free to ask the business where they would be most grateful for your online review. They will be thinking about where their potential clients will be looking for reviews.

Here are some potential places for an online review:

  • Facebook recommendations are helpful for any business with an active social media page
  • Yelp is most used for restaurants as well as home services companies
  • Next Door is valuable for home services companies that are targeting specific neighborhoods
  • LinkedIn has a recommendation feature, so you are speaking to the individual rather than the business.
  • Google is all-encompassing – and great for any industry

If you really have no preference on where to post the review, I suggest Google. A Google review will likely be seen by the most amount of people.

Take Five and Write That Online Review

Online reviews are a free way to support small businesses. It only takes a few minutes of your time, but is an enormous asset to the business.

If you have any questions on this post or something to add, feel free to  shoot me a note .

Have we done business together? I would greatly appreciate an online review from YOU! Here are links to review my business:

  • Review on Google
  • Review on Facebook
  • Write a Recommendation on LinkedIn   (Desktop only; the LinkedIn mobile app and the mobile site do not have the recommendation function.)

write company review examples

Pam Duffy is a consultant based in Dallas, TX. She is a licensed professional engineer and has 10+ years of experience in the HVAC industry. Pam helps people through business consulting, one-on-one coaching, and speaking.

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PamDuffy.com operates as a division of Spark One Solutions, LLC and is managed by Pam Duffy.

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Good Review Examples for Your Business

Good Review Examples_cover

Online customer reviews are changing customer behavior. Nearly all consumers—93%—now read online reviews before making a purchasing decision. And 91% of 18 to 34 year-olds say they trust online reviews just as much as recommendations from family and friends.

These independently written opinions about local businesses are powerful. About 94% of consumers say they’ve avoided a company because of a bad review. Great reviews , on the other hand, can increase sales by as much as 31% .

Once you start getting good reviews, what next? As with all online content, you should promote and share, share, share. Because what’s the point of good reviews if no one sees them? Identify the best reviews and post them on as many platforms as possible.

But how do you know which good reviews to share? Read on to learn how to recognize a great review and see some good review examples.

4 characteristics of great reviews

There are four basic characteristics every stand-out review should have. These are the reviews that get the most “thumbs ups” from readers and drive in (or away, if you aren’t careful) more business.

#1: Detailed yet concise

A good review should provide specific information about the customer’s experience that helps boost credibility with readers. But a great review concisely offers essential information, so readers aren’t overloaded. No one wants to read a book.

#2: Helpful and specific

The best reviews help readers by explicitly calling out parts of the customer’s experience. This could be the name of a server, an item purchased, a service rendered, or even photos and video of the products or services. Evidence like this helps paint a true, believable picture of what your business is really like.

#3: Error-free

No one likes to read testimonials riddled with spelling and grammar errors. While even the best review might not be written perfectly, good reviews do communicate in a way readers can understand with little difficulty.

#4: Has a response

One out of three customers says a business’s response to their reviews is key to judging the company. Not responding to reviews, whether positive or negative, is a major mistake. Monitor your online reviews, and write back to your customers.

Positive Reviews Examples

Characteristics are helpful, but positive reviews examples are even better. Here are three straightforward (and one surprising!) examples of great reviews.

Good review example #1

Fox Meadows good review #1

Our first example might not be grammatically perfect, but the reviewer provides value to other customers by describing exactly what she loves about this business. From the great selection to parking, her review is positive while getting straight to the point.

Good review example #2

Starlite Campign good review #2

You know this business must be great since the reviewer took the time to write a detailed post after just one visit!  Between the good customer service reviews example and the honest appraisal of the facilities, the review rings true because both positive and negative takeaways are presented. Five stars is a great review, but it’s not ideal. A rating of 4.5 feels more realistic and reasonable to the reader.

Good review example #3

Faulkner bmw good review 3

Short, but positive, this well-written review is to the point and mentions a specific employee. Many things can go wrong in a customer visit that excellent customer service can mitigate. When your staff receives kudos in a review, it’s definitely one you should promote.

Good review example #4

Hush Blankets good review

Responding to a review is an excellent method for attracting the eye of potential customers. But is this really a good review? Yes! By responding without really responding, the business took what is supposedly a negative review and used it to promote one of their core values. With 298 reactions, 44 comments and 14 shares, this is the kind of “bad” review you want to promote.

Good reviews aren’t always easy to get. So when you receive positive feedback, you want to get as much out of it as you can. Now you know how to recognize, and what to do with, positive reviews!

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17 Positive Review Examples and Response Templates

17 Positive Review Examples and Response Templates

In an increasingly connected world where everyone’s opinions are shared with a click, reviews are more powerful than ever. Statistics show that 95% of consumers now read online reviews, and as many as 88% trust them as much as personal recommendations.

Yet, acquiring these gold nuggets of advocacy can often feel as daunting as striking gold. So how do you motivate your customers to share their fantastic experiences and pen them into persuasive, positive reviews?

In this article, we’ll show you real-life examples of positive customer reviews. These review examples not only laud excellent customer experiences but are powerful tools that boost your online reputation and catalyze business success.

Let’s dive in and start crafting some five-star reputations.

Why Positive Reviews Matter?

Helping your customers craft the perfect positive review, 17 positive review examples by industry, 10 best practices for encouraging customers to leave positive reviews, how to respond to positive reviews and engage with customers, positive review response templates and examples, how demandhub can be your business growth partner.

The power of positive reviews is undeniable. A staggering 93% of consumers say online reviews impact their purchasing decisions. Businesses with excellent reviews have up to a 31% greater conversion rate than those with no or negative reviews.

Moreover, 72% of customers won’t act until they read reviews. Hence, the importance of positive customer feedback cannot be overstated.

Positive reviews are a clear endorsement of your product or service. They are a trust-building tool that increases the likelihood of driving prospective customers toward a purchase.

Let’s delve deeper into why positive reviews are the lifeblood of your business’s online presence and success.

Boosting Your Online Reputation

Your business reputation can make or break your business. Positive reviews can help build a robust online reputation and increase your visibility on search engine results pages (SERPs).

For 73% of consumers, the content of a review holds more weight than the star rating alone. This fact highlights positive reviews’ significant impact on shaping your business’s online image and cultivating trust among potential customers.

Additionally, Google uses reviews as a pivotal ranking factor, underlining their influence on search engine optimization (SEO). Fresh user-generated content, like reviews, accounts for 9.8% of total ranking factors, making them an indispensable element of SEO strategy.

Your online visibility grows with each positive review you get. You will rank higher on search engines if your business has more positive reviews. This leads to increased brand visibility and ultimately brings in more business.

Positive reviews can also help counteract negative reviews. Responding to it positively and professionally can show potential customers that you care about their experience and are willing to make things right. This can help mitigate the impact of negative reviews and maintain a positive online reputation.

Attracting New Customers

Positive reviews can be a powerful marketing tool. When potential customers see positive reviews from others who have used your product or service, they are more likely to choose your business.

5-star customer reviews give your business a competitive edge, swaying potential customers in your favor over your rivals.

Furthermore, 57% of consumers only use businesses with 4 stars or more, signifying the influence of positive reviews. So, positive reviews aren’t just feedback - they’re strategic assets for attracting new customers.

Encouraging Repeat Business

Positive reviews can also encourage repeat business. People with good experience with your business will return and recommend your product or service to others. This results in increased customer loyalty and a stronger customer base.

Also, positive customer reviews serve as a compass for improvement. By engaging with reviews, you gain insights into what customers appreciate and areas needing refinement. These insights help you improve customer experience and spark a cycle of ever-growing positive reviews.

In conclusion, positive reviews are essential for the success of any business. They can help boost your online reputation and SEO, attract new customers , and encourage repeat business.

Though five-star ratings are a beacon of success, they alone cannot narrate the full story of your stellar services. A rating, irrespective of how high, needs the support of a well-crafted, positive review to set your business apart.

Generic, plain reviews often fail to provide the comprehensive picture potential customers seek. Enhancing the quality of your reviews is crucial to attracting a larger customer base.

Before diving into positive review examples, let’s define what is a “good positive review?” While many might think a ‘good positive review’ is solely determined by a five-star rating, the reality is much more nuanced.

A truly valuable review has elements that go beyond just the star rating. Here are some phrases that commonly appear in positive reviews:

  • “I highly recommend this business.”
  • “Their customer service is second to none.”
  • “The product quality is consistently outstanding, exceeding my expectations every time.”
  • “I was completely impressed with their professionalism and customer service.”
  • “The ambiance here is always inviting and comfortable.”
  • “This is my go-to place for ‘X…’ - the best in town.”
  • “Their staff is not only friendly but also highly skilled.”
  • “Pricing is fair and transparent - definitely value for money.”
  • “Efficiency and punctuality are hallmarks of their service.”

Here are some tips for your customers on how to craft the perfect positive review:

Be Genuine and Specific

The goal is to go beyond the star rating. Instead of getting generic ‘great service’ praise, encourage your customers to share precise details about their positive experiences. This offers potential customers a more vivid picture of what they can expect from your business.

See how the following review is authentic, delves into specifics, and goes beyond the star rating:

Write a  Genuine and Specific Review

Receiving such detailed positive feedback highlights your business’s attention to detail and the authenticity of the customer’s experience. It goes a long way in fostering trust with potential customers.

When a customer invests time to craft a comprehensive review, it brings credibility to their five-star rating. Prospective customers might see a perfect rating with skepticism. However, a detailed, personalized review can instill trust and validate the high rating given to your business.

Highlight Key Features and Benefits

Aim to get positive reviews that not only compliment but also highlight the unique features and benefits of your business. These specifics help potential customers understand what sets your business apart from others.

For instance, consider this review for an auto shop: “The comprehensive services offered by this auto shop were impressive. I appreciate their extended working hours, which are highly convenient for busy individuals. They also provide a free vehicle health checkup with every service, emphasizing their commitment to the customer’s safety.”

Here’s a real-life example of a positive review highlighting key benefits:

Highlight Key Features and Benefits in the review

Receiving reviews that spotlight your business’s unique selling propositions (USPs) will attract prospects and help you know where your business is performing well.

Address Potential Concerns

Encourage positive reviews that not only highlight your business’s strengths but also address any potential customer concerns. This demonstrates that your business values discerning consumers who provide honest assessments.

For example, consider this review for a dentist’s office: “Although the wait time at this dentist’s office was longer than anticipated, the exceptional quality of care more than compensated for it. The staff exhibited friendliness, expertise, and ensured my comfort throughout the entire visit.”

Here’s another example of a positive review addressing potential concerns:

Address Potential Concerns

Your customers showcase fairness and honesty as a reviewer by addressing potential concerns in their reviews. This constructive feedback helps your businesses improve and deliver even better service in the future.

Contain User-Generated Content: Photos and Videos

Photos and videos add credibility and authenticity to the review, providing tangible evidence of the customer’s interaction with the product or service.

Visual content shows various aspects, such as a clinic’s ambiance, product quality, or the before-and-after results of a service. It adds authenticity, builds trust, and creates a more immersive storytelling experience.

Contain User-Generated Content: Photos and Videos

Businesses can benefit greatly by encouraging customers to share photos and videos. These visual aids provide valuable user-generated content that can attract more attention, engagement, and potential customers.

Contain User-Generated Content: Photos and Videos

Additionally, visual content can be shared on social media platforms, expanding the reach and visibility of the positive review beyond the review site.

Mentions Long-Term Customer Relationships

A positive review gains significant value when a customer mentions their long-standing relationship with your business, indicating a sustained and positive customer experience.

Consider the following example where the value of the review is greatly amplified by this added detail:

Mention Long-Term Customer Relationships

By showcasing the enduring customer relationship, this review becomes a compelling testament to the consistent excellence of the business. It offers potential customers valuable insights into the long-term satisfaction and trust that can be fostered over an extended period.

Features a Team Member’s Name

Review sites often challenge businesses to showcase their personality and humanize their brand. However, when a review goes the extra mile and mentions a team member by name, it creates a genuine connection with potential customers. This personal touch greatly improves the likelihood of customers choosing your business over competitors.

This aspect holds even greater significance in agent-based organizations like salons or real estate companies, where personalized recommendations reassure customers that they will receive individualized care.

See the positive review example below that mentions team members. You can witness this approach’s remarkable impact on building customer trust and fostering satisfaction.

Features a Team Member's Name

Now that you have a solid understanding of the value of generating positive reviews and their key components. However, reviews can vary in format and content based on the industry and platform.

Let’s explore 17 industry-specific positive review examples to provide a clearer picture and see how businesses can leverage them.

Reviews play a vital role in the healthcare industry, where trust and patient satisfaction are paramount. Potential patients heavily rely on reviews to make informed decisions about their healthcare providers.

In fact, 77% of patients read online reviews as their 1st step in finding a new doctor. And 84% wouldn’t consider a referred doctor if they have a rating of four stars or less. So, the more detailed the positive reviews, the better. Encourage patients to highlight specific aspects of your practice’s customer service and other notable features.

Patient reviews are a valuable marketing asset for your practice. They showcase the excellence of your services. You can prominently display them on your practice’s website and share them across social media channels to attract more patients to your door.

To help healthcare practices encourage their customers to share their experiences, here’s a template for a positive review:

You can even create these templates by copy and pasting them in your review request text messages .

In the fiercely competitive automotive industry, and social media channels.

By doing so, you can leverage the influence of positive reviews to gain a competitive edge. To help your customers in writing positive reviews for your business, here are some templates they can use as a starting point:

If you run a hair salon , you understand the importance of showcasing your professionalism, serviceability, and skill level to attract more clients. As an industry that thrives on customer satisfaction, it’s vital to stay informed about current trends and best practices.

Explore these positive review examples, which provide valuable insights into what customers appreciate and seek in hair salon experiences. Get positive reviews across top online review sites to boost your salon’s visibility.

Salons Review

Share these positive review templates with your customers to help them craft appreciation for your service:

Trust and reliability are essential in the mover’s industry . Positive reviews are crucial in this process, serving as testimonials highlighting your professionalism, efficiency, and excellent customer service.

Encourage happy customers to share their experiences on popular review platforms like Google, Yelp, and Facebook. Doing so can amplify your reputation and make you stand out in your industry.

Movers Review

Share these positive review templates with your customers to help them write testimonials for your business:

Retail Stores

When it comes to retail stores, several key factors contribute to their success in outshining the competition. These factors include the prime location, exceptional customer service, high-quality products, and customer service.

Retail Stores Review

While a higher star rating certainly helps, it is equally important for positive reviews to provide specific details, as demonstrated in the examples below. By highlighting these aspects, retail stores can effectively capture the attention of prospects and differentiate themselves in a crowded market.

A detailed Retail Stores Review

Your customers can use the following positive review templates to write a good review for your retail business:

Dental Clinics

Online reviews play a significant role in the dental industry. They give potential patients a good indication of what to expect from your dental practice . They also provide dentists with valuable feedback to help them improve and become the best practice.

Dental Clinics Review

You need a constant stream of new patients to grow your dental practice . And to get new patients, you need positive reviews. Dental reviews not only provide social proof of your business, but they also help increase patient trust.

Dental Clinics Review

In addition, dental clinic reviews can help dentists identify areas needing improvement. By reading honest patient feedback, dentists can find what works well and needs to be changed to offer the best possible care.

Identify areas of improvement from patient feedback

Most dentists have a tough time getting patients to leave reviews . Great news! You can share the following positive review templates with your patients to make leaving reviews a breeze:

Chiropractors and Physiotherapy Clinics

Many physicians hesitate to ask patients for online feedback as patient satisfaction is difficult to measure and can be inconsistent. But 7 out of 10 patients will provide an online review if asked .

Moreover, Google will rank your clinic higher on search results if you have more positive reviews. In fact, positive reviews can attract out-of-network patients to healthcare review websites .

A positive online review history could persuade patients to visit your clinic , even if you’re not in their insurance network. About 43% of potential patients are willing to go out of their insurance provider network for a provider with positive reviews.

Chiropractors and Physiotherapy Clinics Review

Some chiropractor or physiotherapy clinic positive review templates for your customers’ reference are:

Positive reviews are an invaluable asset for any business. You can establish a strong online reputation and attract new customers by providing excellent service and encouraging feedback. Use these examples and tips to craft a positive review and watch your business thrive.

Encouraging customers to leave positive reviews is a powerful way to enhance your online reputation and attract new customers. Here are some best practices to consider:

Offer Exceptional Service or Product

This is the most important point. Quality products or services will naturally encourage positive reviews. Ensure your customer service is top-notch and your product or service meets or exceeds expectations.

Ask for a Review

People are often willing to give reviews if asked. You can do this in person, over SMS, on receipts, or through social media. Ensure your request is polite, not pushy, and express your appreciation for their feedback.

Make it Easy

Your customers are busy. The less time and effort it takes, the more likely they will do it. Make the process of leaving a review as easy and intuitive as possible. If you’re asking for reviews via email, text , or website, provide a direct link to the review form.

Timing is Key

Timing can significantly influence the likelihood of receiving a review. Asking for a review immediately after purchase might not be the best strategy, as the customer hasn’t yet had time to experience your product or service.

Similarly, waiting too long could make the experience not fresh in their mind. Find a middle ground, such as a few days or weeks after the purchase or service completion.

On the other hand, for service-based businesses, it is important to ask for a review immediately after the treatment or services are provided while the experience is still fresh.

Respond to Reviews

Responding to positive and negative reviews shows that you value customer feedback. It also builds trust and rapport with your customers, which can encourage more reviews.

Incentivize Reviews

Offering small incentives can motivate customers to leave a review. This could be a discount on their next purchase, a small gift, or entry into a contest. Make sure any incentives adhere to the review policies of the platform you’re using.

Share Positive Reviews

Displaying positive reviews on your website, in-store, or on social media channels can serve as social proof. It also encourages others to leave positive reviews and attract new customers.

Address Negative Reviews

Don’t ignore or delete negative reviews . Instead, respond professionally and offer solutions to the issues raised. This shows that you care about customer feedback and are committed to improving. It may even turn a negative review into a positive one.

Train Your Staff

Ensure all your employees understand the importance of reviews and are trained to encourage customers to leave feedback. They should also know how to handle negative reviews or complaints in person.

Thank Customers for Their Reviews

Show appreciation to customers who take the time to leave a review. Simple thank yous can go a long way and encourage them to leave reviews in the future.

Remember, staying ethical and fair in your pursuit of reviews is important. Don’t fall into the trap of buying reviews or creating fake ones, as this can harm your reputation in the long run.

When responding to positive reviews, express your gratitude and acknowledge the specifics of their praise. Personalize your response to show that you value the time and effort they took to write the review.

For example, “Thank you, [Customer’s Name], for your kind words. We’re thrilled to hear that you enjoyed [specific product/service/aspect they praised] and look forward to serving you again.”

How to Respond to Positive Reviews and Engage with Customers?

Engaging with customers goes beyond just responding to reviews. Regularly interact with them on social media platforms, emails, or review sites. Use these interactions to acknowledge their positive experiences and learn more about their needs and expectations.

How to Respond to Positive Reviews and Engage with Customers?

Always maintain a professional, courteous, and friendly tone. Encourage conversations, ask for their opinions, or offer valuable content. Remember, every interaction is an opportunity to build a strong relationship and foster customer loyalty.

How to Respond to Positive Reviews and Engage with Customers?

At times, the most daunting part of review management is finding the right words to use in your responses. Here are a few positive review response templates you could use as a starting point when responding to reviews.

  • Happy Customer: “We’re over the moon to hear that you enjoyed our service. Your kind words truly mean a lot to us. We’re looking forward to serving you again soon! Thank you.”
  • Compliment on Product Quality: “Dear [Customer’s Name], we’re thrilled that you’re enjoying our [product]. We take pride in the quality of our products and your feedback validates our efforts. We appreciate your support and can’t wait to continue providing you with the best in the future. Thank you!”
  • Praise for Customer Service: “Hello [Customer’s Name], we’re so pleased to hear that our customer service team met your expectations. We strive to provide excellent service to each and every customer. Your feedback helps us continue our efforts. Looking forward to serving you again, thank you!”
  • Compliment on Quick Delivery: “Hi [Customer’s Name], we’re glad to hear that your order reached you promptly! We understand the importance of quick and efficient delivery, and we’re happy we could meet your expectations. Your kind words are much appreciated. Thank you for choosing us.”
  • Appreciation of Business Ethics/Values: “Dear [Customer’s Name], your appreciation for our business values means the world to us. It is customers like you who encourage us to stay true to our principles. Thank you for your kind words, we look forward to serving you in the future.”

Remember, while these are templates, it’s always better to personalize your responses based on the specifics of each review to show customers that you truly value their feedback.

Managing customer reviews effectively is an essential part of successful business operations. Positive reviews do more than boost your online reputation. These prove the high quality of your products or services, solidifying trust with your existing customers and attracting potential ones.

The templates provided in the article offer you a launching pad to construct meaningful and engaging positive reviews and responses, fostering a deeper bond with your clientele.

Remember, each positive review represents a golden opportunity for engagement, growth, and learning. DemandHub can make this process smoother by offering features like a unified inbox, enabling you to manage all customer conversations in one place.

DemandHub’s web chat helps convert website visitors into potential customers through real-time interactions. Text messaging allows you to request payments and reviews, book appointments , and promptly communicate important information to your customers.

By automating review requests and efficiently managing feedback, DemandHub facilitates getting more positive reviews and responding to them effectively.

Implementing Demandhub in your review management strategy can help you stay on top of your business’s online reputation and engage more effectively with your customers.

Grow your business to new heights and gain a competitive edge with DemandHub. Get your Free Demo today .

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Logan Wooden Product Marketing Manager, Retail

10 Examples of Great Reviews from Real Satisfied Customers

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35 Business Review Examples

Reviews are an essential part of a business’ ability to get customers, increase sales, and improve reputation. These business review examples are a form of feedback that can highlight the strengths and weaknesses of your business, help you make improvements, and shine a light on the positive experiences customers have when they use your services or products.

The reality is that reviews are no longer the voice of the customer .

They make up a large part of how customers view your business, as most people search for reviews before making a purchase or connecting with a service. Reviews are also a great way to help you differentiate yourself from the competition.

business review examples

With that in mind, here are 35 review examples for business that can help you create an effective review strategy and improve your online reputation.

Why Are Employee Reviews Important?  

Understanding the significance of regular and effective employee reviews reveals a multitude of benefits that extend far beyond the performance assessment itself.

Benefits Of Employee Reviews

Enhanced Communication 

Reviews offer a structured channel for open communication between employees and management. Through candid discussions, concerns, suggestions, and ideas can be shared, fostering a culture of transparency and trust within the organization.

Comprehensive list of Performance Review questions

Start with Preparation

  • Gather relevant data: Collect performance metrics, project results, and peer feedback. This information will be the foundation for your review.
  • Review goals : Familiarize yourself with the employee’s goals and assess their alignment with the organization’s objectives.

Peoplebox makes aligning performance reviews with performance goals effortless for both you and your team.

With Peoplebox, syncing reviews with goals is seamless for your team.

Structure and Clarity Matter

  • Clear Introduction : Begin with an introduction that sets the tone for the review.
  • Highlight Successes : Mention specific accomplishments, strengths, and contributions with concrete examples.
  • Address Areas for Improvement : Be specific about what needs improvement while offering constructive feedback.
  • Forward-Looking Conclusion : Wrap up with a forward-looking conclusion that outlines future expectations and goals.

Specific and Objective Feedback

  • Avoid vague statements : Replace generalities with specific, data-driven examples to support your assessments.
  • Objectivity is key : Base your evaluations on observable behaviors and quantifiable results.

Continuous Feedback Loop

  • Regular check-ins : Establish regular feedback sessions to provide guidance and address concerns.
  • Timely feedback : Timely communication helps employees stay on track and adapt to changing circumstances.

Set up weekly 1-on-1 with Peoplebox

Maintain Professionalism

  • Balanced approach : Recognize achievements and provide constructive feedback with professionalism and empathy.
  • Positive attitude : Foster a supportive atmosphere during the review.

Here’s a quick look at how you should and shouldn’t write employee performance reviews.

Now that we’ve covered the basics of running successful employee reviews, let us look at some powerful examples of employee reviews you can use in your next review cycle!

  • 45+ Performance Review Examples

Whether you’re a manager providing feedback to your team, evaluating your own performance, or offering peer feedback, we’ve got you covered!

Employee Review Examples for Self-Appraisal

Positive Employee Review Examples:

“I have consistently met and often exceeded my performance goals, contributing significantly to the team’s success.”

“I proactively seek opportunities for self-improvement and skill development, showing dedication to personal growth.”

“I effectively manage my time and resources, ensuring high-quality work output consistently.”

Constructive Employee Review Examples:

“I occasionally struggle with time management, which has impacted my ability to meet tight deadlines; I will work on improving this area.”

“I have room for growth in terms of my communication skills, both written and verbal, which I will address through additional training.”

“I can be more assertive in taking on leadership roles during team projects and contributing ideas more confidently.”

Dive deep into the art of self-evaluation with our blog post featuring 60+ employee self-evaluation examples . 

Employee Review Phrases to Use While Giving Peer Feedback

“Your ability to collaborate and offer support to your colleagues has been invaluable to the team’s success.”

“You consistently demonstrate strong problem-solving skills, contributing to effective solutions.”

“Your clear communication skills foster a positive and open work environment.”

“Occasionally, you could provide more detailed feedback to colleagues to help them improve their performance.”

“At times, your time management could be more effective, especially during critical project phases.”

“You may benefit from enhancing your adaptability and flexibility when working with diverse teams.”

Need more examples? We understand that giving peer feedback can be tricky. Explore our curated list of 70 peer review examples designed to support your peers’ growth journey.

Employee Review Examples on Communication

“Your clear and concise communication style significantly contributes to the team’s understanding of complex projects.”

“Your ability to actively listen and provide constructive feedback is an asset to the organization.”

“You excel in adapting your communication style to different audiences, promoting effective interactions.”

“There have been instances when you could be more proactive in seeking feedback and clarifications from colleagues.”

“You might want to work on delivering more concise and to-the-point messages in certain situations.”

“Enhancing your non-verbal communication, such as body language and eye contact, could further improve your interactions.”

Employee Review Examples on Quality of Work

“Your hard work consistently meets or exceeds quality standards, providing a high level of trust in your deliverables.”

“Your meticulous attention to detail ensures that our projects are of the highest caliber.”

“Your consistent pursuit of excellence in your work serves as a benchmark for the entire team.”

“There have been a few instances when attention to detail slipped, leading to minor errors in your work; let’s work on minimizing those.”

“Occasionally, you may benefit from seeking feedback from peers to enhance the quality of your output.”

“In some cases, you could work on enhancing your time management skills to improve the overall quality of your work.”

Employee Review Examples for Accountability

Positive Employee Feedback Examples:

“You take ownership of your work, ensuring that you meet deadlines and fulfill your responsibilities consistently. This is great!”

“Your commitment to delivering results and taking responsibility for your actions sets a positive example for your colleagues.”

“You demonstrate a high level of reliability and accountability in your role.”

Constructive Employee Feedback Examples:

“There have been rare instances where you could communicate more openly about challenges that affect your accountability; let’s improve on that.”

“In some situations, you could benefit from setting more specific goals and expectations for your own accountability.”

“Improving your ability to adapt to changing circumstances while maintaining accountability can further enhance your performance.”

Employee Feedback Examples for Taking Initiatives

Positive Feedback Examples :

“You consistently show initiative by taking on additional responsibilities and proactively seeking ways to improve processes.”

“Your ability to identify opportunities and act on them has had a positive impact on our projects and goals.”

“Your proactive approach to problem-solving demonstrates a strong sense of ownership in your work.”

Constructive Criticism Examples:

“While your initiative is commendable, there have been instances where it would be beneficial to seek feedback before making major changes.”

“In some situations, you could further enhance your ability to prioritize tasks when taking on additional responsibilities.”

“Working on better documenting and communicating your initiatives and outcomes can improve overall team alignment.”

Employee Evaluation Comments Examples for Teamwork

Positive Feedback Examples:

“Your collaborative approach to team projects promotes a positive and productive work environment.”

“Your ability to support and integrate diverse ideas has significantly contributed to our team’s success.”

“Your teamwork skills enhance group dynamics, making the team more cohesive and efficient.”

Constructive Feedback Examples:

“Occasionally, you could improve your flexibility when working with teammates to accommodate diverse perspectives.”

“There may be room for improvement in terms of effective conflict resolution and addressing team issues.”

“Enhancing your ability to adapt to changing team dynamics can further improve your overall teamwork skills.”

Looking for more constructive performance review phrases? Check out our blog post for 45 Negative Feedback Examples that are not offensive .

  • How to Prepare for Employee Review

We’ve established how employee performance reviews work. Let us now take a closer look at how you should prepare for your next employee review.

For Employees

Preparation tips for Employees

Preparing for an employee review is an opportunity to shine a light on your accomplishments, discuss challenges, and plan for future goals. Here are some crucial steps that employees can take to ensure a successful review:

  • Self-Reflection: Start by reflecting on your performance since the last review. Consider your achievements, areas of improvement, and the goals you’ve met. This will help you provide a balanced view of your work.
  • Collect Evidence : Gather tangible evidence of your accomplishments, such as completed projects, commendations, or metrics that showcase your contributions. Specific examples will make your achievements more compelling.
  • Goal Setting : Think about your career objectives and areas where you want to improve. Setting clear, achievable goals demonstrates your commitment to growth and development.
  • Address Challenges : Be ready to discuss any challenges you’ve faced and the steps you’ve taken to overcome them. It’s important to demonstrate resilience and problem-solving abilities.
  • Feedback Request : Reach out to colleagues and peers for helpful feedback on your performance. Their perspectives can provide a well-rounded view and potentially reveal areas for growth that you might not have considered.
  • Prepare Questions : Employee reviews are a two-way conversation. Prepare thoughtful questions for your manager regarding your role, expectations, and areas where you can contribute more effectively.
  • Professional Development : Be ready to discuss your professional development needs and aspirations. Highlight any training or courses that may benefit your role.

Experience the most integrated OKR & Performance Management Platform

Goals and performance management have never been easier, quicker and impactful, thanks to Peoplebox seamless integration with your existing tools and workflows.

You may also like to read:

  • Performance Management Training for Success
  • Buying vs. Building Your People Analytics Platform: A Guide for HR Professionals
  • Navigating Areas of Improvement in Performance Reviews
  • 67 Lominger Competencies in Leadership Development
  • A Guide to Building A Culture of High Performance

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Status.net

How to Write a Salary Increase Request Letter (3 Examples)

By Status.net Editorial Team on February 8, 2024 — 7 minutes to read

A salary increase letter is your opportunity to make a case for higher compensation. It’s a formal document that outlines your value to the company and justifies why you are deserving of a raise, often by referencing the contributions you’ve made. Think of this letter as a strategic move to communicate your worth and the reasons behind your request for a greater salary.

  • In writing this letter, your goal is to be professional yet persuasive. You want to lay out your achievements, additional responsibilities you’ve taken on, or any market research you’ve done that indicates you’re being underpaid. For example, if you initially accepted your position at a certain salary but have since taken on more complex projects or led successful teams, these are strong points to include.
  • Include a brief overview of your successes, and if possible, quantify them. For instance, you might mention a project you completed that increased company revenue by 15%, or customer satisfaction scores that rose by 10% under your leadership. These specific examples speak volumes.
  • Remember to approach your request with poise and respect, keeping in mind that it’s a professional negotiation. You’re not demanding a raise; rather, you’re requesting a fair evaluation of your salary based on your tangible achievements and the value you bring to the team.

Timing is also key when you decide to submit this letter. Ideal moments might be during performance reviews or after the successful completion of a significant project. Carefully consider when your contributions will be most fresh in your supervisor’s mind, and align your request accordingly.

Preparation Before Writing

Before drafting your salary increase letter, take the time to thoroughly prepare. This groundwork will not only bolster your request but also boost your confidence.

Self-Assessment

Identify what makes you a valuable employee. Consider your skills, work experience, and contributions to the company. Reflect on your performance, noting any areas where you’ve gone above and beyond. Consider answering questions like: Have you taken on additional responsibilities? Are you meeting or exceeding your targets?

Market Research

Research the typical salary for your position in your geographic location. Use resources such as Glassdoor, PayScale, or LinkedIn Salary to get an understanding of what others in your field and area are earning. Note how your current salary compares to these benchmarks.

Documenting Achievements

Organize a list of your key achievements since your last salary review. Include successful projects, customer praises, or any recognition you’ve received. Use metrics and numbers to quantify your contributions when possible. For example, if you increased sales, state by how much, like “increased sales by 15% over six months.”

Determining the Salary Increase Amount

Decide on a realistic raise percentage or salary amount based on your research and value to the company. Typically, salary increases range from 3% to 5% for a merit increase, but more for promotion or significant responsibilities added. Set a clear and justified target for negotiation.

Structuring Your Letter

Writing a salary increase letter requires attention to structure to ensure your message is clear and professional. Each part of your letter should build upon the previous to create a compelling case.

1. Professional Greeting

Start with a professional greeting to show respect and formality. For example, use “Dear [Manager’s Name],” rather than a simple “Hi” or “Hello.” Remember that you are initiating a professional request, so the salutation sets the tone.

2. Introduction Statement

Your introductory statement should briefly outline the reason for your letter. You could write something like, “I am writing to express my intention to discuss my compensation.” Keep it concise and direct, paving the way for a detailed discussion.

3. Statement of Intent

Now, clearly state your intent – you are seeking a salary increase. Be forthright by saying, “I would like to request a review of my current salary in light of my contributions to the team and the company.” This signals confidence and opens the conversation for negotiation.

Crafting the Body of the Letter

In this section, you’ll learn how to showcase your achievements and articulate your request for a salary increase effectively.

Outlining Achievements

Begin with a clear and concise overview of your accomplishments. Make a bullet-point list to highlight key contributions, such as projects completed or targets exceeded. Be sure to include any accolades or recognitions you’ve received. For example:

  • Successfully managed and delivered four major projects on time over the past year, contributing to a 20% increase in department efficiency.
  • Awarded ‘Employee of the Month’ twice in six months for outstanding performance and dedication.

Quantify your achievements wherever possible, using data to illustrate your impact on the company.

Explaining Your Request

Next, transition into the specific rationale behind your salary increase request. Clearly state your desired amount or percentage and tie it back to the market rate for your position if possible. It can be helpful to mention how long it’s been since your last pay increase. Here’s an example:

  • After researching, I found the average market salary for my role is 10% higher than my current pay. Considering my contributions and the length of time since my last raise, I am requesting a salary increase of 12%.

Concluding Your Letter

When wrapping up your salary increase letter, it’s important to reaffirm your request and leave with a positive tone.

Reiteration

In the final paragraph of your salary increase letter, you’ll want to briefly summarize the main points. This means mentioning your request for a raise again and quickly restating the reasons you provided earlier to support it. For example, you might say, “I am hopeful that my contributions to the team, including the successful launch of the new marketing campaign, warrant a reconsideration of my current salary.”

Grateful Closing

End your letter on a gracious note. Expressing your appreciation for the reader’s time and consideration helps maintain a good relationship, regardless of the outcome. You can write something like, “Thank you for considering my request. I am very grateful for the opportunity to work with a team that supports my professional growth.” Close with a courteous sign-off such as “Sincerely” or “Best regards,” followed by your name.

Sample Salary Increase Letters

Example for performance-based raise.

Dear [Manager’s Name],

I am writing to formally request a salary increase in recognition of my recent performance and contributions to the team. Since my last review, I have exceeded the targets set for my role by achieving [specific achievements or metrics], which contributed to the overall success of our department. I feel that a raise would not only reflect my dedication and hard work but also align my compensation with the value I bring to the company.

Sincerely, [Your Name]

Example for Cost of Living Adjustment

I would like to discuss an adjustment to my salary that reflects the current cost of living increases in our area. Over the past year, there has been a significant rise in living expenses, and I believe an adjustment to my current salary of [current salary] would be appropriate to maintain my standard of living and keep pace with inflation rates.

Thank you for considering my request, and I look forward to discussing this with you further.

Best regards, [Your Name]

Example for Promotion Related Raise

I am excited about my recent promotion to [new position] and the opportunity to contribute to the company in a more significant way. With the added responsibilities and deliverables of my new role, I would like to propose an adjustment to my current salary to reflect these changes. I believe a salary of [proposed salary] is in line with the industry standards for this position and would be commensurate with the additional value I will continue to provide.

Thank you for your support, and I am eager to continue achieving great results for our team.

Warm regards, [Your Name]

Frequently Asked Questions

What are the key components to include in a salary increase request letter.

In your salary increase request letter, your key components should include a clear subject line, a brief introduction stating your role and time with the company, a summary of your accomplishments, a specific salary request, and your rationale behind it. End with a statement expressing willingness to discuss the request further.

Can you provide an example of a polite request for a salary increment?

For example, you could write, “I appreciate the opportunity to work here and am thrilled with the success we’ve achieved together. After reviewing my responsibilities and the value I bring, I’m writing to request a discussion regarding my compensation.”

How should I approach writing a letter requesting a raise due to the rising cost of living?

Begin by acknowledging the situation tactfully, then relate your request to the increased cost of living, offering evidence such as inflation rates, if possible. Indicate how a raise would ensure your continued dedication and high-performance levels.

What tips can you share for crafting a compelling salary negotiation letter after a promotion?

After receiving a promotion, express gratitude and excitement for the new role and responsibilities. Proceed to justify your request for a higher salary by emphasizing the increased duties and linking them to market rates for similar positions.

How can I professionally communicate my request for a higher salary in a written letter?

Approach the matter professionally by being concise and factual. Discuss your accomplishments, skills, and the value you add to the team. Make your salary request reasonable, back it up with market data, and remain open for dialogue regarding your salary.

  • How to Write an Effective Application Letter (Examples)
  • How to Write a Perfect Leave of Absence Request (Examples)
  • How to Write a Short Notice Resignation Letter (Examples)
  • How to Write a Letter of Employment (Templates, Examples)
  • How to Write a Letter of Intent (Effective Examples)
  • How to Write a Letter of Transmittal: Easy Steps (Examples)

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Executives need guidance about managing their organizations’ engagement with societal issues—including hot-button topics such as gender, climate, and racial discrimination. Success in this realm does not mean avoiding public controversy or achieving unanimous support among key stakeholders, the authors write. Rather, it results from adhering to certain processes and strategies, which they have derived from recent global survey research along with examples from managerial best practice.

They offer an approach that is anchored in data but sensitive to values and context. It can be helpful in figuring out which issues to address and how; in ameliorating disappointment among stakeholders; and in managing any potential blowback.

Data can tell you what your various stakeholders care about, they write, but judgment is necessary to act in careful consideration of conflicting preferences while being consistent with your company’s values.

A better approach to stakeholder management

Idea in Brief

The challenge.

Given today’s widespread social and political polarization, executives need better guidance as they navigate hot-button topics such as gender, climate, and racial discrimination.

The Insight

Success at handling these subjects does not mean avoiding public controversy or achieving unanimous support among key stakeholders.

Executives can take stands on issues and skillfully address both internal and external pushback if they acquire a more sophisticated understanding of their stakeholders’ concerns.

On April 1, 2023, just as the March Madness college basketball tournament was getting underway, the transgender influencer Dylan Mulvaney uploaded a sponsored post to Instagram to promote Bud Light. The backlash was immediate and cut deep. The beer brand was condemned by social conservatives across the United States, who launched a boycott.

  • DB David M. Bersoff is the head of research at the Edelman Trust Institute, a think tank dedicated to advancing the study of trust in society.
  • Sandra J. Sucher is a professor of management practice at Harvard Business School. She is the coauthor of The Power of Trust: How Companies Build It, Lose It, and Regain It (PublicAffairs 2021).
  • PT Peter Tufano is a Baker Foundation Professor at Harvard Business School , senior advisor to Harvard’s Salata Institue for Climate and Sustainability, and a former dean of Said Business School at the University of Oxford.

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  • Newsletters

Google’s Gemini is now in everything. Here’s how you can try it out.

Gmail, Docs, and more will now come with Gemini baked in. But Europeans will have to wait before they can download the app.

  • Will Douglas Heaven archive page

In the biggest mass-market AI launch yet, Google is rolling out Gemini , its family of large language models, across almost all its products, from Android to the iOS Google app to Gmail to Docs and more. You can also now get your hands on Gemini Ultra, the most powerful version of the model, for the first time.  

With this launch, Google is sunsetting Bard , the company's answer to ChatGPT. Bard, which has been powered by a version of Gemini since December, will now be known as Gemini too.  

ChatGPT , released by Microsoft-backed OpenAI just 14 months ago, changed people’s expectations of what computers could do. Google, which has been racing to catch up ever since, unveiled its Gemini family of models in December. They are multimodal large language models that can interact with you via voice, image, and text. Google claimed that its own benchmarking showed that Gemini could outperform OpenAI's multimodal model, GPT-4, on a range of standard tests. But the margins were slim. 

By baking Gemini into its ubiquitous products, Google is hoping to make up lost ground. “Every launch is big, but this one is the biggest yet,” Sissie Hsiao, Google vice president and general manager of Google Assistant and Bard (now Gemini), said in a press conference yesterday. “We think this is one of the most profound ways that we’re going to advance our company’s mission.”

But some will have to wait longer than others to play with Google’s new toys. The company has announced rollouts in the US and East Asia but said nothing about when the Android and iOS apps will come to the UK or the rest of Europe. This may be because the company is waiting for the EU’s new AI Act to be set in stone, says Dragoș Tudorache, a Romanian politician and member of the European Parliament, who was a key negotiator on the law.

“We’re working with local regulators to make sure that we’re abiding by local regime requirements before we can expand,” Hsiao said. “Rest assured, we are absolutely working on it and I hope we’ll be able to announce expansion very, very soon.”

How can you get it? Gemini Pro, Google’s middle-tier model that has been available via Bard since December, will continue to be available for free on the web at gemini.google.com (rather than bard.google.com). But now there is a mobile app as well.

If you have an Android device, you can either download the Gemini app or opt in to an upgrade in Google Assistant. This will let you call up Gemini in the same way that you use Google Assistant: by pressing the power button, swiping from the corner of the screen, or saying “Hey, Google!” iOS users can download the Google app, which will now include Gemini.

Gemini will pop up as an overlay on your screen, where you can ask it questions or give it instructions about whatever’s on your phone at the time, such as summarizing an article or generating a caption for a photo.  

Finally, Google is launching a paid-for service called Gemini Advanced. This comes bundled in a subscription costing $19.99 a month that the company is calling the Google One Premium AI Plan. It combines the perks of the existing Google One Premium Plan, such as 2TB of extra storage, with access to Google's most powerful model, Gemini Ultra, for the first time. This will compete with OpenAI’s paid-for service, ChatGPT Plus, which buys you access to the more powerful GPT-4 (rather than the default GPT-3.5) for $20 a month.

At some point soon (Google didn't say exactly when) this subscription will also unlock Gemini across Google’s Workspace apps like Docs, Sheets, and Slides, where it works as a smart assistant similar to the GPT-4-powered Copilot that Microsoft is trialing in Office 365.

When can you get it? The free Gemini app (powered by Gemini Pro) is available from today in English in the US. Starting next week, you’ll be able to access it across the Asia Pacific region in English and in Japanese and Korean. But there is no word on when the app will come to the UK, countries in the EU, or Switzerland.

Gemini Advanced (the paid-for service that gives access to Gemini Ultra) is available in English in more than 150 countries, including the UK and EU (but not France). Google says it is analyzing local requirements and fine-tuning Gemini for cultural nuance in different countries. But the company promises that more languages and regions are coming.

What can you do with it? Google says it has developed its Gemini products with the help of more than 100 testers and power users. At the press conference yesterday, Google execs outlined a handful of use cases, such as getting Gemini to help write a cover letter for a job application. “This can help you come across as more professional and increase your relevance to recruiters,” said Google’s vice president for product management, Kristina Behr.

Or you could take a picture of your flat tire and ask Gemini how to fix it. A more elaborate example involved Gemini managing a snack rota for the parents of kids on a soccer team. Gemini would come up with a schedule for who should bring snacks and when, help you email other parents, and then field their replies. In future versions, Gemini will be able to draw on data in your Google Drive that could help manage carpooling around game schedules, Behr said.   

But we should expect people to come up with a lot more uses themselves. “I’m really excited to see how people around the world are going to push the envelope on this AI,” Hsaio said.

Is it safe? Google has been working hard to make sure its products are safe to use. But no amount of testing can anticipate all the ways that tech will get used and misused once it is released. In the last few months, Meta saw people use its image-making app to produce pictures of Mickey Mouse with guns and SpongeBob SquarePants flying a jet into two towers. Others used Microsoft’s image-making software to create fake pornographic images of Taylor Swift .

The AI Act aims to mitigate some—but not all—of these problems. For example, it requires the makers of powerful AI like Gemini to build in safeguards, such as watermarking for generated images and steps to avoid reproducing copyrighted material. Google says that all images generated by its products will include its SynthID watermarks. 

Like most companies, Google was knocked onto the back foot when ChatGPT arrived. Microsoft’s partnership with OpenAI has given it a boost over its old rival. But with Gemini, Google has come back strong: this is the slickest packaging of this generation’s tech yet. 

Artificial intelligence

Ai for everything: 10 breakthrough technologies 2024.

Generative AI tools like ChatGPT reached mass adoption in record time, and reset the course of an entire industry.

What’s next for AI in 2024

Our writers look at the four hot trends to watch out for this year

  • Melissa Heikkilä archive page

OpenAI teases an amazing new generative video model called Sora

The firm is sharing Sora with a small group of safety testers but the rest of us will have to wait to learn more.

These six questions will dictate the future of generative AI

Generative AI took the world by storm in 2023. Its future—and ours—will be shaped by what we do next.

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write company review examples

Create a form in Word that users can complete or print

In Word, you can create a form that others can fill out and save or print.  To do this, you will start with baseline content in a document, potentially via a form template.  Then you can add content controls for elements such as check boxes, text boxes, date pickers, and drop-down lists. Optionally, these content controls can be linked to database information.  Following are the recommended action steps in sequence.  

Show the Developer tab

In Word, be sure you have the Developer tab displayed in the ribbon.  (See how here:  Show the developer tab .)

Open a template or a blank document on which to base the form

You can start with a template or just start from scratch with a blank document.

Start with a form template

Go to File > New .

In the  Search for online templates  field, type  Forms or the kind of form you want. Then press Enter .

In the displayed results, right-click any item, then select  Create. 

Start with a blank document 

Select Blank document .

Add content to the form

Go to the  Developer  tab Controls section where you can choose controls to add to your document or form. Hover over any icon therein to see what control type it represents. The various control types are described below. You can set properties on a control once it has been inserted.

To delete a content control, right-click it, then select Remove content control  in the pop-up menu. 

Note:  You can print a form that was created via content controls. However, the boxes around the content controls will not print.

Insert a text control

The rich text content control enables users to format text (e.g., bold, italic) and type multiple paragraphs. To limit these capabilities, use the plain text content control . 

Click or tap where you want to insert the control.

Rich text control button

To learn about setting specific properties on these controls, see Set or change properties for content controls .

Insert a picture control

A picture control is most often used for templates, but you can also add a picture control to a form.

Picture control button

Insert a building block control

Use a building block control  when you want users to choose a specific block of text. These are helpful when you need to add different boilerplate text depending on the document's specific purpose. You can create rich text content controls for each version of the boilerplate text, and then use a building block control as the container for the rich text content controls.

building block gallery control

Select Developer and content controls for the building block.

Developer tab showing content controls

Insert a combo box or a drop-down list

In a combo box, users can select from a list of choices that you provide or they can type in their own information. In a drop-down list, users can only select from the list of choices.

combo box button

Select the content control, and then select Properties .

To create a list of choices, select Add under Drop-Down List Properties .

Type a choice in Display Name , such as Yes , No , or Maybe .

Repeat this step until all of the choices are in the drop-down list.

Fill in any other properties that you want.

Note:  If you select the Contents cannot be edited check box, users won’t be able to click a choice.

Insert a date picker

Click or tap where you want to insert the date picker control.

Date picker button

Insert a check box

Click or tap where you want to insert the check box control.

Check box button

Use the legacy form controls

Legacy form controls are for compatibility with older versions of Word and consist of legacy form and Active X controls.

Click or tap where you want to insert a legacy control.

Legacy control button

Select the Legacy Form control or Active X Control that you want to include.

Set or change properties for content controls

Each content control has properties that you can set or change. For example, the Date Picker control offers options for the format you want to use to display the date.

Select the content control that you want to change.

Go to Developer > Properties .

Controls Properties  button

Change the properties that you want.

Add protection to a form

If you want to limit how much others can edit or format a form, use the Restrict Editing command:

Open the form that you want to lock or protect.

Select Developer > Restrict Editing .

Restrict editing button

After selecting restrictions, select Yes, Start Enforcing Protection .

Restrict editing panel

Advanced Tip:

If you want to protect only parts of the document, separate the document into sections and only protect the sections you want.

To do this, choose Select Sections in the Restrict Editing panel. For more info on sections, see Insert a section break .

Sections selector on Resrict sections panel

If the developer tab isn't displayed in the ribbon, see Show the Developer tab .

Open a template or use a blank document

To create a form in Word that others can fill out, start with a template or document and add content controls. Content controls include things like check boxes, text boxes, and drop-down lists. If you’re familiar with databases, these content controls can even be linked to data.

Go to File > New from Template .

New from template option

In Search, type form .

Double-click the template you want to use.

Select File > Save As , and pick a location to save the form.

In Save As , type a file name and then select Save .

Start with a blank document

Go to File > New Document .

New document option

Go to File > Save As .

Go to Developer , and then choose the controls that you want to add to the document or form. To remove a content control, select the control and press Delete. You can set Options on controls once inserted. From Options, you can add entry and exit macros to run when users interact with the controls, as well as list items for combo boxes, .

Adding content controls to your form

In the document, click or tap where you want to add a content control.

On Developer , select Text Box , Check Box , or Combo Box .

Developer tab with content controls

To set specific properties for the control, select Options , and set .

Repeat steps 1 through 3 for each control that you want to add.

Set options

Options let you set common settings, as well as control specific settings. Select a control and then select Options to set up or make changes.

Set common properties.

Select Macro to Run on lets you choose a recorded or custom macro to run on Entry or Exit from the field.

Bookmark Set a unique name or bookmark for each control.

Calculate on exit This forces Word to run or refresh any calculations, such as total price when the user exits the field.

Add Help Text Give hints or instructions for each field.

OK Saves settings and exits the panel.

Cancel Forgets changes and exits the panel.

Set specific properties for a Text box

Type Select form Regular text, Number, Date, Current Date, Current Time, or Calculation.

Default text sets optional instructional text that's displayed in the text box before the user types in the field. Set Text box enabled to allow the user to enter text into the field.

Maximum length sets the length of text that a user can enter. The default is Unlimited .

Text format can set whether text automatically formats to Uppercase , Lowercase , First capital, or Title case .

Text box enabled Lets the user enter text into a field. If there is default text, user text replaces it.

Set specific properties for a Check box .

Default Value Choose between Not checked or checked as default.

Checkbox size Set a size Exactly or Auto to change size as needed.

Check box enabled Lets the user check or clear the text box.

Set specific properties for a Combo box

Drop-down item Type in strings for the list box items. Press + or Enter to add an item to the list.

Items in drop-down list Shows your current list. Select an item and use the up or down arrows to change the order, Press - to remove a selected item.

Drop-down enabled Lets the user open the combo box and make selections.

Protect the form

Go to Developer > Protect Form .

Protect form button on the Developer tab

Note:  To unprotect the form and continue editing, select Protect Form again.

Save and close the form.

Test the form (optional)

If you want, you can test the form before you distribute it.

Protect the form.

Reopen the form, fill it out as the user would, and then save a copy.

Creating fillable forms isn’t available in Word for the web.

You can create the form with the desktop version of Word with the instructions in Create a fillable form .

When you save the document and reopen it in Word for the web, you’ll see the changes you made.

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  26. How Companies Should Weigh In on a Controversy

    The Challenge. Given today's widespread social and political polarization, executives need better guidance as they navigate hot-button topics such as gender, climate, and racial discrimination.

  27. Google's Gemini is now in everything. Here's how you can try it out

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  28. Create a form in Word that users can complete or print

    Show the Developer tab. If the developer tab isn't displayed in the ribbon, see Show the Developer tab.. Open a template or use a blank document. To create a form in Word that others can fill out, start with a template or document and add content controls.