year 12 business studies case studies

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What Is a Case Study?

When you’re performing research as part of your job or for a school assignment, you’ll probably come across case studies that help you to learn more about the topic at hand. But what is a case study and why are they helpful? Read on to learn all about case studies.

Deep Dive into a Topic

At face value, a case study is a deep dive into a topic. Case studies can be found in many fields, particularly across the social sciences and medicine. When you conduct a case study, you create a body of research based on an inquiry and related data from analysis of a group, individual or controlled research environment.

As a researcher, you can benefit from the analysis of case studies similar to inquiries you’re currently studying. Researchers often rely on case studies to answer questions that basic information and standard diagnostics cannot address.

Study a Pattern

One of the main objectives of a case study is to find a pattern that answers whatever the initial inquiry seeks to find. This might be a question about why college students are prone to certain eating habits or what mental health problems afflict house fire survivors. The researcher then collects data, either through observation or data research, and starts connecting the dots to find underlying behaviors or impacts of the sample group’s behavior.

Gather Evidence

During the study period, the researcher gathers evidence to back the observed patterns and future claims that’ll be derived from the data. Since case studies are usually presented in the professional environment, it’s not enough to simply have a theory and observational notes to back up a claim. Instead, the researcher must provide evidence to support the body of study and the resulting conclusions.

Present Findings

As the study progresses, the researcher develops a solid case to present to peers or a governing body. Case study presentation is important because it legitimizes the body of research and opens the findings to a broader analysis that may end up drawing a conclusion that’s more true to the data than what one or two researchers might establish. The presentation might be formal or casual, depending on the case study itself.

Draw Conclusions

Once the body of research is established, it’s time to draw conclusions from the case study. As with all social sciences studies, conclusions from one researcher shouldn’t necessarily be taken as gospel, but they’re helpful for advancing the body of knowledge in a given field. For that purpose, they’re an invaluable way of gathering new material and presenting ideas that others in the field can learn from and expand upon.

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Business Studies Class 12 Case Studies With Solutions

Here we have to provide Case Study Of Business Studies Class 12 CBSE PDF Download from BST Class 12 case studies with answers books prepared by the subject experts.

Case Study Of Business Studies Class 12 CBSE PDF

Business studies class 12 case studies with solutions, answers.

Part A & B: Principles and Functions of Management & Business Finance and Marketing

• Business Studies Class 12 Chapter 1 Case Studies
• Business Studies Class 12 Chapter 2 Case Studies
• Business Studies Class 12 Chapter 3 Case Studies
• Business Studies Class 12 Chapter 4 Case Studies
• Business Studies Class 12 Chapter 5 Case Studies
• Business Studies Class 12 Chapter 6 Case Studies
• Business Studies Class 12 Chapter 7 Case Studies
• Business Studies Class 12 Chapter 8 Case Studies
• Business Studies Class 12 Chapter 9 Case Studies
• Business Studies Class 12 Chapter 10 Case Studies
• Business Studies Class 12 Chapter 11 Case Studies
• Business Studies Class 12 Chapter 12 Case Studies

Case Studies in Business Studies Business Studies Case Studies Business Studies Commerce

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• Business Studies
• Class 12 Business Studies...

Class 12 Business Studies Case Study Questions

Table of Contents

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Download the app to get CBSE Sample Papers 2023-24, NCERT Solutions (Revised), Most Important Questions, Previous Year Question Bank, Mock Tests, and Detailed Notes.

In this article, we will discuss how to get CBSE class 12 Business Studies Case Study Questions from the myCBSEguide App and our Student Dashboard for free.

For the students appearing for class 12 board exams from the Commerce Stream, Business Studies is a core subject. Business Studies as a subject provides a way of perceiving and interacting with the business ecosystem . It well establishes the interdependence of business on various social, political, legal and economic forces and vice-versa. Business Studies is a purely theoretical and a relevantly easier subject for the Commerce students. Business Studies class 12 exam is a highly scoring subject and it facilitates the students to increase their percentile and excel in academics.

12 Business Studies Paper Design

The exam is divided into 2 parts:

• Part A generally contains questions from Principles and Functions of Management and carries 60 marks.
• Part B comprises questions from Business Finance and Marketing, it carries a total of 40 marks.

The syllabus of class 12 Business Studies comprises 12 chapters that are divided into 2 books

• Principles and Functions of Management
• Business Finance and Marketing

Business Studies Syllabus

CBSE has released the latest class 12 syllabus (2022-23) for Business Studies. 

Business Studies Case Study Questions

Case-based questions have always been an integral part of Business Studies class 12 question papers for the past many years. Students are required to focus more on case studies as they require the application of their knowledge of the key business concepts. In the year 2021-22 CBSE introduced a few changes in the question paper pattern to enhance and develop analytical and reasoning skills among students. Sanyam Bhardwaj, controller of examinations, CBSE quoted that case-based questions would be based on real-life situations encountered by the students.

The purpose was to drift from rote learning to competency and situation-based learning. He emphasized the fact that it was the need of the hour to move away from the old system and formulate new policies to enhance the critical reasoning skills of students. Introducing case study questions was a step toward achieving the goals of the National Education Policy (NEP) 2020.

What is a case study question? (Business Studies)

A case study in reference to Business Studies can be thought of as a real-world test of how the implementation works. It is predominantly a report of an organization’s implementation of something such as a practice, a product, a system, or a service. Case studies based on NCERT text form a substantial part of the Business Studies examination. Initially, they were confusing for both students and teachers but now there is a clarity that has made the question paper more student-friendly. A significant weightage has been given to case-based and application-based questions.

Critical and Analytical Thinking

These questions demand critical and analytical thinking on behalf of the students. The best part of these questions is that they provide conceptual hints and keys that point to the right answer. According to the new pattern implemented by CBSE, case-based questions would carry a significant weightage of more than 30% in the Business Studies question paper.

Case Study Passage

As part of these questions, the students would be provided with a comprehensive passage, based on which analytical questions will have to be answered by them. The students would be required to read the passage carefully before attempting the questions. In the coming examination cycle (2022-23), case-based questions have a weightage of around 30%.

Types of Case Study questions in Business Studies

CBSE plans to increase the weightage of such questions in the following years, so as to enhance the intellectual and analytical abilities of the students. Case study questions would be based on various topics and chapters in Business Studies. It is expected from the students to have complete knowledge of the concepts in their syllabus.

They will have to let go of the shortcut techniques and get to read their textbooks with full concentration, especially for solving case-based questions in Business Studies for the passages given are generally lengthy and require an in-depth study. The best part of having these questions is that the question itself projects a hint of its solution.

The questions asked could be :

• Direct and simple-such questions can easily be solved as the answers are either there in the given passage or the student can solve it at ease by reading and analyzing the passage carefully.
• Indirect and application-based- These are the ones that would require the student to have complete knowledge of the topic and could be answered by application of the concepts. The answers to such questions are slightly tricky and not visible in the given passage, though the passage would highlight the concept on which the questions would be asked by CBSE.

Class 12 Business Studies Case Study

Case study questions asked by CBSE were stated to be quite challenging by many students. It prominently focuses on real and present scenarios of the business world. Though the exam, on the whole, was quite direct and its difficulty level was termed out to be moderate. Around 30% of the question paper consisted of case-based questions that required high-order thinking and analytical skills from the students.

Content of Case Study Questions

The concept of case-based questions is not new since CBSE has always included questions based on Higher Order Thinking Skills (HOTs) and case-based questions. Though now we will have an increased percentage of such questions in the question paper. The student has to keep in mind that the concept-based questions can be attempted only with the proper understanding of the business concepts.

Benefits Of Case-based Questions

Class 12 Business Studies syllabus comprises two books and CBSE can ask Case study questions from any of them. Students must prepare themselves thoroughly for both the books. They must practice class 12 Business Studies case-based questions from the various options available to them.

• Enhance the intellectual capabilities of the students.
• Provide a complete and deeper understanding of the subject.
• Inculcate analytical reasoning and temperament in students.
• Help students retain knowledge for longer periods of time.
• Would definitely help to discard the concept of rote learning and cramming without understanding the core of the subject.
• The questions would facilitate bringing out the much-awaited change in the prevalent system of education in India that hinders the strengthening of practical learning.

Some Case-Study Questions (Business Studies) Class 12

Here are some case study questions for CBSE class 12 Business Studies. If you wish to get more case study questions and other related study material, download the myCBSEguide App now. You can also access it through our Student Dashboard .

Business Studies Case Study 1

Read the following text and answer the questions: ABLEX Ltd. is a big and well-reputed company. The biggest challenge for the company is managing many employees at the same time. As the company has various departments like human resources, marketing, finance,etc., it is very necessary for the company to maintain unity in different departments. All the employees work hard for the organisation. Despite their different interest, they all perform various activities together so as to achieve the objectives of the company. The career of employees is shown a developmental path through proper training modules and job enrichment. Ajay is a manager who assigns all duties and responsibilities to his employees in the department. He uses all sources to develop proper communication with them and leaves no attempt to motivate them.

• It integrates Group Efforts
• It is a Continuous process
• It ensures Unity of Action
• It is Pervasive
• Top Level Management
• Middle-Level Management
• Lower Level Management
• Supervisory Level Management
• Economic objectives
• Social Objectives
• Organisational Objectives
• Personal Objectives

Answer Key:

• (c) It ensures unity of action
• (b) Middle-level management
• (c) Personal objectives
• (a) Directing

Business Studies Case Study 2

Read the following text and answer the question: Mohan works in a bulb manufacturing company. Each bulb that is manufactured is of standard size and quality. Further, if there is any unrequited type of bulb manufactured then its production is stopped. Last month when the company came to know that 10-watt bulbs were no more liked by customers, their production was stopped. He works in the purchasing department. His job is to purchase the filaments required to make bulbs. This time when he purchases the filament he gets the instruction from the seller that some special care needs to be taken in the first hour of fixing the filaments inside the bulb. Mohan knows this information should be given immediately to the production department before the assembling process starts. However, he finds that his company’s policies only allow him to give the message to his immediate boss who will further pass this message to his boss. The passing of this message will continue until it reaches the desired person in the production department. Based on the passage answer the following questions:

• Method study
• Fatigue study
• Standardization and simplification
• None of these
• Scalar chain
• Departmentalization
• Division of Work
• None of the above
• Organization
• Authority and Responsibility
• All of these
• Division of work
• Scalar Chain
• (b) Fatigue study
• (a) Scalar chain
• (c) Gang plank
• (a) Division of work

Business Studies Case Study 3

Read the following passage carefully and answer the questions that follow: Two years ago Radhika completed her degree in food technology. She worked for some time in a company manufacturing chutneys, pickles and murabbas. She was not happy in the company and decided to have her own organic food processing unit for the same. She set the objectives and the targets and formulated an action plan to achieve the same. One of her objectives was to earn 10% profit on the amount invested in the first year. It was decided that raw materials like fruits, vegetables, spices, etc. will be purchased on three months’ credit form farmers cultivating organic crops only. She also decided to follow the steps required for the marketing of the products through her own outlets. She appointed Rakesh as a production manager who decides the exact manner in which the production activities are to be carried out. Rakesh also prepared a statement showing the number of workers that will be required in the factory throughout the year. Radhika informed Mohan about her sales target for different products, area wise for the forthcoming quarter. While working on the production table a penalty of 100 per day for not wearing the caps, gloves and apron was announced.

• Standing Plan
• (a) Objectives
• (c) Procedure
• (b) Programme

Tips to Solve Case Study Questions in Business Studies

Let’s try to comprehend and solve case study questions of class 12 Business Studies. As mentioned earlier, the entire syllabus is divided into 2 books. It is expected from the students to rigorously follow the NCERT book as the language written is quite simple and crisp. The exam in spite of being totally theoretical is quite scoring.

• Read the passage in depth.
• Try to comprehend the situation and focus on the questions asked.
• Generally, the passage given in Business Studies is lengthy but the solutions are brief and simple.
• Can follow a reversal pattern, i.e read the questions before and then search for the answers. You will save time.
• Answer briefly and precisely.
• Focus on solidifying key Business Studies fundamentals for acing any case study. If your concepts are clear, you will hardly face any difficulty in answering them.
• While answering the case study, pick the keywords or any keyline based on which you are withdrawing your conclusion. You need to highlight the reason for your answer.

These simple points if kept in mind will definitely help the student to fetch good marks in case study-based questions in class 12 Business Studies.

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Chapter-wise Business Studies Case Studies Class 12 Solved Pdf 2023-24

• CBSE Board , Class 12th
• Team Vidya Setu
• Last modified on Aug 28, 2023

Business studies case studies class 12 are available for students to practice on this page. The Central Board of secondary education has changed the paper pattern and now asks more case studies than direct questions. Business studies class 12 case studies with solutions are provided to students such that they can easily assess their performance with the solutions provided. The business studies class 12 case studies pdf download is available for students.

Business Studies is a main subject of the Commerce Stream in class 12th that helps students to understand how businesses are crucial for the economy. As the present students are the future of the nation. So, if any student wants to establish their own business then the basic learnings will serve them practically that is beyond academics. NCERT Books for Class 12 Business Studies are designed on the CBSE Class 12 Business Studies Syllabus.

Students can also go through the CBSE Class 12 Business Studies Sample Paper and business studies previous year question papers to practice more and score well in the 12th Boards. VidyaSetu is one of the leading Online portals that is known for providing Free Online Video Lectures by subject experts. Every Online Class is based on a particular chapter of Business Studies in a way to develop a deep understanding so that students can themselves solve business studies case studies in class 12 . Business case study examples are provided in such a way that students can get an idea of every topic’s case studies. Business case studies with solutions are provided on this page below. Students can also find the Business Studies class 12 question bank pdf and business studies book at VidyaSetu.

Also Check: Accounts Project Class 11

Important chapters of Business Studies

Part A: Principles and Functions of Management

• Nature and Significance of Management
• Principles of Management
• Business Environment
• Controlling

Part B: Business Finance and Marketing

• Financial Management
• Financial Markets
• Marketing Management

Chapter-wise Business Studies Class 12 Case Studies With Solutions-

Business studies case studies class 12 has become the most important question as it is tricky and at the same time needs an absolute understanding of the topic. Earlier CBSE used to ask direct questions regarding the meaning, advantages, or disadvantages but now they ask business case studies. This is the case as the central board of secondary education felt that there should be more understanding in business studies so that students could apply it practically in the near future. Business case studies examples are given below with solutions of business studies case studies class 12.

Watch Youtube Video Lectures that will help you solve business studies case studies class 12 For all chapters

Youtube Lecture- 25- Multiple Choice Question: Principles of Management

Youtube Lecture- 26- Long Answer Question: Principles of Management

Youtube Lecture- 39- Short Answer Question

Youtube Lecture- 40- Long Answer Question

Youtube Lecture- 72- Business Environment, MCQs

Youtube Lecture- 73- Short Answer Question

Youtube Lecture- 74- Long Answer Questions

Tips to Solve Case Study Questions in Business Studies

Let’s attempt to understand and solve the case study questions for business studies in class 12. As was already established, two books cover the full syllabus. Students should carefully read the NCERT book because it has been written in clear, basic English. Despite being just theory, the exam is quite difficult.

• Read the passage in depth.
• Try to comprehend the situation and focus on the questions asked.
• Generally, the passage given in Business Studies is lengthy, but the solutions are brief and simple.
• Can follow a reversal pattern, i.e. read the questions before and then search for the answers. You will save time.
• Answer briefly and precisely.
• Focus on solidifying key Business Studies fundamentals for acing any case study. If your concepts are clear, you can answer them quickly.
• While answering the case study, pick the keywords or any keyline based on which you withdraw your conclusion. You need to highlight the reason for your answer.

If these simple concepts are kept in mind, students can do well on case study-based problems in class 12 Business Studies.

Benefits Of Solving Business Studies Class 12 Case Studies With Solutions

• It helps students in understanding what kind of questions can come in the business studies examination and also test their knowledge and preparation.
• Students will get aware of answers and the board exam paper pattern.
• Candidates can analyze their preparation for the coming exam by solving the previous year’s question papers.
• Candidates will also understand how to manage to complete the exam on time.
• Solving business studies case studies class 12 will help in Building Confidence in students.
• Solving the case studies can help you to score more than 90% marks in CBSE class 12th business studies exam

Conclusion-

The business studies case studies class 12 mainly focuses on providing business case studies with solutions pdf to make it student-friendly and useful for both Class 12th Exams and other Competitive Examinations. Business studies class 12 case studies pdf download covers chapter-wise case studies with solutions. The students can download business case studies with solutions pdf from the page above at absolutely free of cost.

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Business case studies are important as they help us understand how real-life business scenarios are different from classroom teaching. Businesses are dynamic, meaning they are susceptible to external forces. A business case study tells us how a particular business responded to a unique situation. Other businesses can learn from them and be prepared for what can happen, how-to, or how…

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Business Case Studies

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• Amazon Global Business Strategy
• Apple Change Management
• Apple Ethical Issues
• Apple Global Strategy
• Apple Marketing Strategy
• Ben and Jerrys CSR
• Bill Gates Leadership Style
• Bill and Melinda Gates Foundation
• Coca-Cola Business Strategy
• Disney Pixar Merger Case Study
• Enron Scandal
• Franchise Model McDonalds
• Google Organisational Culture
• Ikea Foundation
• Ikea Transnational Strategy
• Jeff Bezos Leadership Style
• Kraft Cadbury Takeover
• Mary Barra Leadership Style
• McDonalds Organisational Structure
• Netflix Innovation Strategy
• Nike Marketing Strategy
• Nike Sweatshop Scandal
• Nivea Market Segmentation
• Nokia Change Management
• Organisation Design Case Study
• Oyo Franchise Model
• Porters Five Forces Apple
• Porters Five Forces Starbucks
• Porters Five Forces Walmart
• Pricing Strategy of Nestle Company
• Ryanair Strategic Position
• SWOT analysis of Cadbury
• Starbucks Ethical Issues
• Starbucks International Strategy
• Starbucks Marketing Strategy
• Susan Wojcicki Leadership Style
• Swot Analysis of Apple
• Tesco Organisational Structure
• Tesco SWOT Analysis
• Unilever Outsourcing
• Virgin Media O2 Merger
• Walt Disney CSR Programs
• Warren Buffett Leadership Style
• Zara Franchise Model
• Assessing Innovation
• Business growth
• Digital Technology
• Internationalisation
• Market Entry
• Customer Expectations
• Customer Service and ICT
• Flow Production
• Good Customer Service
• Job Production
• Just-In-Case Inventory Management
• Just-In-Time Inventory Management
• Lean Production
• Methods of Good Customer Service
• Poor Customer Service
• Procurement
• Production Process
• Quality Assurance
• Sales Process
• Stages of Sales Process
• Divorce between Ownership and Control
• Kotter's Change Model
• Lewin's Change Model
• Managing Organisational Culture
• Organisation Structures
• Organizational Climate
• Organizational Culture Definition
• Resisting Change
• Strategic Implementation
• Analysing Financial Performance
• Average Rate of Return
• Balance Sheet
• Break Even Analysis Chart
• Break-Even Analysis
• Cash Flow Budget
• Cash Flow Forecast
• Cash Flow Improvement
• Cashflow Problems
• External Sources of Finance
• Financial Objectives
• Financial Performance and Stakeholders
• Financial Statements
• Financial Terms and Calculations
• Income Statements
• Internal Sources of Finance
• Investments
• Profitability Ratio
• Sources of Finance
• Contract of Employment
• Employee Benefits
• Employee Costs
• Employee Rewards
• Employee Training and Development
• Employment Policy
• Expectancy Theory
• Flexible Work Arrangements
• Hackman and Oldham Model
• Herzberg Two Factor Theory
• Human Resource Flow
• Human Resource Management
• Human Resource Objectives
• Improving Employer - Employee Relations
• Incentives for Employees
• Internal and External Communication
• Intrinsic Motivation
• Job Satisfaction
• Labour Productivity
• Labour Turnover
• Maslow Theory
• Matrix Organizational Structure
• Methods of Recruitment
• Motivating & Engaging Employees
• Motivation in the Workplace
• Organisation Design
• Organizational Strategy
• Organizational Structure Types
• Pay Structure
• Performance Evaluation
• Recruitment And Selection
• Reinforcement Theory
• Retention Rate
• Self-Efficacy Theory
• Taylor Motivation Theory
• Team Structure
• Termination
• Training Methods
• Work-Life Balance
• Business Ethics
• Business Risks
• Business Uncertainty
• Consumer Law
• Economic Climate
• Effects of Interest Rates on Businesses
• Employment Law
• Environment and Business
• External Factors Affecting Business
• Government Policies on Business
• Health and Safety
• Inflation and Business
• Information and Communication Technology in Business
• Multinational Company
• Sustainability in Business
• Tax on Business
• Basic Financial Terms
• Business Enterprise
• Business Location
• Business Ownership
• Business Planning
• Classification of Businesses
• Evaluating Business Success Based on Objectives
• Measuring Success in Business
• Motivation in Entrepreneurship
• Reasons for Business Failure
• Risks and Rewards of Running a Business
• Charismatic Leaders
• Conflict Management
• Contingency Theory
• Decision Making
• Decision Making Model
• Fiedler Contingency Model
• Leadership Challenges
• Leadership Theories
• Negotiation
• Office Politics
• Organizational Leadership
• Stakeholder
• Trait Theory of Leadership
• Transactional Leaders
• Business Aims and Objectives
• External Environment
• Forms of Business
• Franchising
• Key Business Terms
• Limited Liability
• Shareholder
• Sole Trader
• Evaluating Total Quality Management
• Importance of Quality
• Improving the Supply Chain
• Measuring Quality
• Operational Data
• Operational Objectives
• Operational Performance Analysis
• Outsourcing
• Productivity and Efficiency
• Quality Management
• Total Quality Management
• Diversity in the Workplace
• Emotional Intelligence
• Group Development Stages
• Group Roles
• Hofstede's Cultural Dimensions
• Interpersonal Skills
• Myers-Briggs
• Self-Evaluation
• Types of Moods
• Types of Teams
• Communication Barriers
• Communication Channels
• Communication Process
• Cultural Barriers
• Oral Communication
• Persuasive Strategies
• Types of Communication
• Written Communication
• Assessing Business Performance
• Business Considerations from Globalisation
• Competitive Environment
• Core Competencies
• Corporate Mission and Objectives
• Corporate Social Responsibility
• Economic Change
• Economic Environment
• Financial Ratios
• Interest Rates in the UK
• Investment Appraisal
• Lifestyle and Technological Environment
• Non-Financial Data
• Porters Five Forces
• SWOT Analysis
• Social and Technological Environment
• Areas of Competition
• Bowmans Strategic Clock
• Diversification
• Strategic Positioning

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Business case studies are important as they help us understand how real-life business scenarios are different from classroom teaching. Businesses are dynamic, meaning they are susceptible to external forces. A business case study tells us how a particular business responded to a unique situation. Other businesses can learn from them and be prepared for what can happen, how-to, or how not to respond to a similar situation.

What is a business case study?

A case study is a research tool that is also implemented as a research methodology. It is preferred by many students while writing their bachelor's or master's thesis. A case study gives students a chance to apply theory to a real-life situation, analyse, and draw insights. The business case study can be a fictitious account of a business situation provided by the instructor to check the critical thinking and problem-solving skills of students. We have developed 44 case studies that provide students with detailed problem statements and analyses to understand real-life business scenarios. Students can use these case studies as examples with the corresponding theory to stand out in exams. For example in Figure 1 below, what strategy would a salesman implement to increase his sales? We need to study his business case to find out!

A business case study summarises a real-life business issue faced by a company and explains how it may affect society within a business context.

Business Case Studies Format

In this study set, we have divided case studies into groups as per the business situation. The groups include case studies regarding mergers and takeovers, strategy overviews, SWOT analyses, business leader characteristics, corporate social responsibility, franchise models, Porter's five forces, change management and ethical issues.

Business Case Studies: Mergers and takeover case study

In Layman’s terms, When two equal-sized companies join forces to capture more market share, it is called a merger. While if a big company buys out a smaller company, it is called a takeover. Virgin Media O2 merger happened in June 2021 through a 50:50 joint venture between Liberty Global and Telefónica, the owners of Virgin Media and O2.

Another example of a merger is analysed in the Disney Pixar Merger Case Study. The former CEO of Pixar, Steve Jobs, has said that this merger will allow companies to focus on what they do best. But did you know that Kraft Food Ltd. tried to acquire Cadbury in a hostile takeover? Kraft Cadbury Takeover is a case study that explains how hostile takeovers may occur.

Case studies about strategies of businesses

A strategy is not the same as a plan. Strategy is the first step in business that determines why, considers all known and unknown factors, multiple different paths, and multiple outcomes. Without a strategy, businesses cannot reach their goal and their plans will wander. Businesses create different strategies to reach different goals. We have presented marketing strategies and global and internationalization strategies for some successful companies like Apple, Starbucks, Nike, Ikea, Netflix, and Coca-cola.

You might have observed that Coca-cola has similar branding all over the world. Their marketing strategy is to be a common household name that can be recognized anywhere globally. Starbucks and Mcdonald’s also use the same branding even if their products differ from country to country.

Business Case Studies: SWOT analysis

SWOT analysis is a tool all businesses use before making decisions. The tool helps put Strengths, Weaknesses, Opportunity, and Threats concisely so that one can easily analyze them before making any decision. Studying cases of companies like Apple, Tesco, and Cadbury gives us more insight into the company than we see. Hershey has acquired the rights to produce Cadbury products in the U.S. in 1988. Cadbury was facing issues expanding its market reach. This is a weakness Cadbury has.

What do you think will be the threats to tech giant Apple? Read the Swot Analysis of Apple case to find out.

Business Case Studies: Business leaders

Who is your role model in business? Whose leadership style do you admire? Is it Bill Gates, Richard Branson, or Jeff Bezos? Perhaps you wish to know more about Warren Buffet or Reed Hastings of Netflix.

Mary Barra, the first female CEO of General Motors, practices an inclusive and transformational leadership style. Have you heard about the innovative leadership style employed by Susan Wojcicki, who is the CEO of Youtube? Or you can read all to know how these business leaders differ in their leadership styles.

Business Case Studies: Corporate social responsibility (CSR)

Corporations often undertake practices and policies for the betterment of society along with profit maximization. Common examples of CSR include green initiatives, donating to charities, or organizing fundraisers. In our case studies regarding CSR, you can read about Ben and Jerry’s CSR strategies. Ben and Jerry’s has, over the years, supported protestors against income inequality, protested drilling in Arctic regions and has launched several climate action campaigns.

Are you aware of Walt Disney CSR Programs? Disney's CSR programs include CSR programs for children, investment in youth programs, social influence and workforce programs and supply chain investment programs. Disney not only has children as their main audience but also takes responsibility for helping children in need, showing exemplary CSR practices.

Business Case Studies: Franchise model

The first company that might come to mind when asked about an example of a franchise model could be McDonald’s. McDonald’s model has ensured the ability of the franchise to run sustainably for 10 years.

Another brand that grew using the franchise model is the well-known clothing brand, Zara. Zara took 13 years to make its presence via franchising as they moved forward cautiously. Zara gives the opportunity to franchisees to repurchase their stocks.

Oyo, a unicorn hospitality start-up from India, is growing internationally via a franchise model. Oyo implemented an aggregator model in which it leases some rooms from partner hotels, refurbishes them to match quality standards, and rents them out on their platform. From 2018, Oyo switched to a franchise model in which partner hotels make a contract with Oyo to provide quality service for brand name and posting hotel rooms on Oyo platforms.

Business Case Studies: Porter five forces

Porter's Five Forces is a method for analyzing a company's competitive environment. It identifies and analyzes five competitive forces that shape the industry:

Competitive rivalry,

New entrants,

Power of buyers,

Power of suppliers,

Threat of substitutes.

There are many coffee shops that could match Starbucks’ quality of service. Starbucks is always under the threat of new entrants, competition, and substitutes. To survive, Starbucks has to keep innovating new flavours, drinks, and coffee substitutes.

Walmart is another case study that we analyzed for Porter’s five forces. We realized that the strongest force of Porter’s Five Forces for Walmart is the competitive rivalry from other retailers like Costco, Amazon, and eBay.

What is your opinion about these forces on Apple? Is it the customer bargaining power or threat from substitute products that have the most influence? Read Porter’s five forces Apple to learn more!

Business Case Studies: Change management

Change management is the process of managing responses to changes in the internal and external environment of a business. Businesses that do not change in time, perish. When Apple launched touchscreen phones, Nokia stuck with QWERTY keypads. When Google launched Android, Nokia stuck with the development of the Symbian operating system. What happened to Nokia and why were they resistant to change? On the other hand, you can also read about Apple's change management. The decision-making and acceptance to change are what differentiates Apple from Nokia.

Business Case Studies: Organizational structure

Organizational structure decides how flexible the company is towards the process of change. Modern organizations like Google keep innovation at the centre of their strategy. Google has a flat, function-based, and product-based organizational structure.

McDonald’s has separate departments for each country/region. They have a centralized decision-making body and a decentralized structure for each country they operate in. Tesco, one of the big five grocery retailers in the UK, has a decentralised, hierarchical, and product-based structure. These businesses are active in different sectors and their organisational structure depends on it. The other factors that influence organizational structure are company work culture, management , and business model.

Business ethics case studies

Keeping a check on businesses ethically is not just the government’s job but also consumers'. Unfortunately, there seemed to be several ethical issues with Apple such as poor working conditions, health and safety risks, child labour , poor environmental reporting, contributing to e-waste and tax avoidance. Starbucks is not an exception for it either. They have an aggressive marketing strategy, poor employee conditions, and a weak position on fair trade ratings. Companies like Apple, Starbucks can improve their ethical issues but some companies have faced sandals.

Nike's Sweatshop Scandal and the Enron Scandal are two such examples. Nike Sweatshop Scandal began in 1991 when Jeff Ballinger published a report detailing the appalling working conditions of garment workers at Nike's factory in Indonesia. Since then Nike has taken positive steps to reinforce CSR. The Enron Scandal was financial fraud. Enron did not show large debt on its balance sheet . But why did it happen? You can read about it in our case study called Enron Scandal!

Business case study examples

In this section, we have mentioned case studies that do not fall into any of the categories mentioned above but still hold importance in business studies. These case studies are unique and one may find that these companies have created new markets via their business model.

Business Case Studies: Ryanair Strategic Position

Ryanair is a cost-friendly budget airline that operates in 40 countries. How can they sell tickets so cheap? Well, they travel to less busy airports, usually far from the city, outside business hours when there is a high rush at airports, and they charge you for almost every small addition. Ryanair operates only one type of aircraft to speed out ground crew processes. Ryanair tries to keep their planes for small times on airfields to save on rent. Budget flyers across Europe prefer Ryanair for its cheap tickets. More insights at Explanation: Ryanair Strategic Position .

Business Case Studies: Unilever outsourcing

You might have heard that many major companies outsource their IT operations. Unilever Outsourcing is different as they have outsourced their HR operations to Accenture. Outsourcing has helped Unilever save fixed costs and share risks.

Business Case Studies: Nivea Market Segmentation

Nivea is a well-known name in Asian countries. Nivea effectively targets the young adult market in the tropical equatorial region. Nivea’s market segmentation thus concluded to be geographical and demographic. But how did we reach this conclusion? Read more about our Explanation: Nivea Market Segmentation .

Here are the links to each case study.

Table 1 - Summary of StudySmarter Case Studies

Find out more about how businesses function in the 'real world' by reading our case studies mentioned above!

Business Case Studies - Key takeaways

• A case study is a research tool that is implemented as a research methodology.
• A business case study summarises a real-life business issue faced by a company and how it may affect society within a business context.
• StudySmarter has provided 44 case studies that provide students with detailed problem statements and analyses to understand real-life business scenarios.
• In Layman’s terms, When two equal-sized companies join forces to capture more market share, it is called a merger while if a big company buys out a smaller company, it is called a takeover.
• Strategy is the first step in business that determines why, considers all known and unknown factors, multiple paths, and multiple outcomes.
• SWOT analysis is a tool all businesses use before taking any decision.
• Corporations undertake practices and policies for the betterment of society, this is known as CSR.
• Porter's Five Forces is a method for analyzing a company's competitive environment .
• Change management is the process of managing responses to changes in the internal and external environment of a business.
• Companies are always in the moral dilemma of doing things the 'right' way or the profitable way!

Final Business Case Studies Quiz

Business case studies quiz - teste dein wissen.

what year was Nike founded?

Show answer

Show question

What was the nike sweatshop scandal about? 

Nike has been criticized for using sweatshops in Asia as a source of labour. The company was accused of engaging in abusive and verbal behaviour toward its workers. 

Does nike sweatshop scandal involve human rights violations? 

Yes. A report by the Washington Post in 2020 stated that Nike doesn't have evidence of a living wage for its workers. The same year, it was revealed that the company uses forced labor in factories. 

What is the main reason Nike is considered unethical? 

Nike has been criticized for using sweatshops in Asia as a source of labor. The company was accused of abusing its employees. In addition, some of the factories reportedly imposed conditions that severely affected their workers' restroom and water usage. 

Was Nike involved in child labour? 

In what year did Nike created the Fair Labour Association, which was created to oversee the company's 600 factories?

In what year did the company started improving the conditions of its factories?

Where was the first Nike store to be open?

First Niketown store to launch open in Portland, Oregon. 

When was Nike first founded?

Life magazine in America did a report on child labour in 1996, which included a shocking photo of a 12-year-old boy sewing a Nike football. What country was he from?

Where and when was Tesco founded?

Tesco was founded in London, the United Kingdom in 1919.

Who is the founder of Tesco?

 Tesco’s founder is Jack Cohen. 

What type of market does Tesco belong in?

Tesco belongs to the grocery and merchandise retailer market. 

Is it true that Tesco only sells its own brand products?

No, as well as selling its own brand products Tesco also supplies and sells other popular grocery item brands.

Why do businesses use SWOT analysis?

 Business uses SWOT analysis to analyse their strategic positioning in terms of strengths and weaknesses. Additionally, it assists companies in decision making with consideration of external factors and the environment, in terms of opportunities and threats.

What are the key elements that are included in SWOT analysis?

There are four key elements that are included in the SWOT analysis. They are strengths, weaknesses, opportunities and threats. 

Regarding SWOT analysis, what elements are used for internal analysis and which ones are used for external analysis?

For internal analysis: Strengths and weaknesses

For external analysis: Opportunities and threats

 What is meant by threats?

Threats are external factors that can potentially be harmful to the organisation. 

What are the key Tesco’s strengths?

The key Tesco’s strengths are:

• Having the largest market share in the UK
• The ability to increase its growth even during events such as the Coronavirus pandemic, 
• High adaptability to the constantly changing environment, 
• Innovation especially in regards to new technology,
• Holding the largest employer’s title in Europe. 

What are the key Tesco’s weaknesses?

The key Tesco’s weaknesses are:

• Failure to adapt to markets outside of Europe, 
• Being involved in scandals regarding food safety and quality.

What are the key Tesco’s opportunities?

The key Tesco’s opportunities include:

• Investing in optimising consumers’ experience of online shopping,
• Increasing youth employment rates, 
• Investing in expanding the range of plant-based products.

What are the main Tesco’s threats?

The main Tesco’s threats include:

• Post-Brexit rules
• Competition
• Government’s regulations
• Price inflation of necessities 

Why SWOT analysis is an important part of Tesco’s strategic analysis and decision-making process?

SWOT analysis is an important part of Tesco’s strategic analysis as it assists in identifying the business’s strategic positioning and making decisions with consideration of external factors and the environment.

What is meant by market analysis?

 Market analyses are used by businesses to get a sophisticated understanding of the market that they are operating in and identify the competition in the market. 

Why is it important for Tesco to conduct market analysis?

 It is important for Tesco to conduct market analysis as it will allow Tesco to fully understand its market and see the company’s positioning among the competitors.

What are the key elements that market analysis is made of?

The market analysis is made upon the following elements:

• Market size
• PESTLE analysis
• Competitors
• Consumer loyalty in the market
• Market segmentation
• Consumer decision making within the market

What is the full name of the IKEA Foundation?

Stichting IKEA Foundation

Who founded the IKEA Foundation?

Ingvar Kamprad

Is the IKEA Foundation independent from the IKEA company?

When was the IKEA Foundation founded?

According to its founder, why was the IKEA Foundation founded?

It was founded to make sure that IKEA continues to be an independent company using some of its profits to help people in need long after he is not there.

According to Ingvar Kamprad, what are the basic needs we all share?

a secure home, good health, a regular income, and a desire to keep our children safe and to see them get a good education and succeed in life

What are the objectives of the IKEA Foundation?

• To help families in poverty across developing countries to fulfil their basic needs such as a secure home, good health, a regular income, and a desire to keep their children safe and to see them get a good education and succeed in life
• To help young people, women and refugees who often struggle to find a job and earn a sustainable income

What are the six programs funded by the IKEA Foundation?

• climate action
• renewable energy
• agricultural livelihoods
• employment and entrepreneurship
• refugee livelihoods
• special initiatives and emergency response

What is the main goal of the IKEA Foundation’s climate action?

to reduce carbon emissions

How does the IKEA Foundation work on supporting agricultural livelihoods?

Partnering with Enviu they support social entrepreneurs in Africa and India in creating local markets by building local supply chains.

What is an initiative launched by the IKEA Foundation to enable underprivileged people to earn income and lift their families out of poverty?

Green Entrepreneurship Initiative

What institution was a research on refugees carried out by?

by the Refugee Studies Centre at the University of Oxford

What did the IKEA Foundation do to help during the COVID-19 pandemic?

It donated €3 million to Médecins Sans Frontières (MSF), an international humanitarian medical non-governmental organisation. The donation is expected to support ongoing life-saving medical activities caused by the spread of COVID-19 in India.

What is IKEA's international strategy?

Its concept is to combine high-quality design and functionality with low prices. Ikea's goal is to keep the prices low enough to allow the customer to buy the product directly. 

Is IKEA a transnational company? 

Does IKEA use standardization or adaptation? 

standardization

What type of global business is IKEA? 

IKEA is a global home furnishing brand that was started in 1943 by Ingvar Kamprad. It started as a mail order catalog business. 

Who is the founder of IKEA?

In what year was IKEA founded?

What does IKEA mainly sell?

 it is mainly focused on selling ready-to-assemble furniture

True or False?

The company started by developing innovative modular designs and sourcing components from eastern Europe.

Ikea strategy allowed it to offer quality furniture at very low prices. 

What is Ikea hybrid strategy?

Ikea hybrid strategy is aimed to achieve competitive advantage by producing at the lowest cost.  It allows the company to charge lower prices and increase the profitability. 

To achieve its goals, IKEA constantly bring costs up and is always looking for the most costly suppliers. 

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