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How to Sell Credit Card on Call – Script & Methods for 10x Results

Rahul Agarwal · May 15, 2022 ·

Don’t know how to sell a credit card on call? Read this 👇🏽

Table of Contents

Selling credit cards over a cold phone call is tough

  • People hate credit card salesmen.
  • They have auto-blocks enabled.
  • Most people you call won’t talk to you for more than 20 seconds.
  • You’d have to call 100s or even 1000s of people over 4-5 days just to get 1 order.
  • This is why most entry-level salespeople get less than 10 orders per month.

But what if YOU can

  • Hold a conversation on almost every call that connects?
  • Create value and build trust EVEN IF THE CUSTOMER IS NOT INTERESTED IN BUYING RIGHT NOW?
  • Effortlessly get permission to follow up and get easy referrals?
  • Easily beat your peers and achieve 2x-4x the targets?

Are you telling me selling credit cards is a great career choice?

Interested? Let’s look at the step-by-step process for that!

Step 1: understand the mistakes that most credit card salespeople make and how you can use that to your advantage, mistake #1 automated/impersonal calls.

I received an automated voice call today – 

Get SBI SimplyClick credit card and get 10X reward points

I have been using an SBI credit card for 8 years, but I have never used their reward point .  What if it was a sales executive who knew the history of my association with SBI? He would have been able to guide me properly on how to use the reward points and even upsell to a card that offers more reward points! But as a sales executive, you can’t go through 5 different files before every call.

That’s where a handy Loans and credit cards can help you. With TeleCRM’s complete history tracking feature, you can check the entire prior history with any prospect before making a call, including calls, orders, website visits, messages exchanged across your team, and more…

The worst part is most of these teams never realize that they have a problem because they never conduct a sales audit .

Detailed lead history in TeleCRM so you know exactly what to say to customers

Mistake #2 Jumping straight to the offer

Something like

Hello, main Rohit, XYZ bank se. Kya aap humara credit card lena chahenge?

When you directly jump in and start to sell credit card, customer be like khopdi tod sale ka

This is the standard line that every credit card sales agent uses and here’s the typical response.

Pata nahi kahan kahan se aa jaate hain

People receive 8-10 calls like this and only disconnect in frustration because these are spam calls that waste their time.

This is where YOU have a great advantage.

best sales pitch for credit card

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Step 2: How to design a script that can actually turn cold prospects into closed deals?

Instead of using an automated system or mugged up the first line like –

Hello, main Rohit, XYZ bank se. Kya aap humara credit card lena chahenge? You can show the customers how they can get all the relevant information within a few minutes on this call itself.

Because it is scientifically proven that people are more likely to listen if they think that they will benefit from the conversation.

A step-by-step framework to design a killer sales pitch for credit card

  • Start by confirming their name and details to create a sense of familiarity.
  • Share references through whom you have connected to build some trust.
  • Ask them questions about the problems they might be facing due to the absence of a credit card.
  • Instead of blurting out 50 different offers on 17 different card types, you can ask them the right questions to figure out their use case and then suggest a card accordingly.
  • Instead of just trying to sell to complete your quota hard!

A few basics to keep in mind.

#1 know your unique selling proposition for any specific user.

USP means features that your credit card has in comparison to others in the market for that specific user. For example, You could ask them what they do for leisure. If they reply that they like to travel, you could pitch them a travel-related credit card with attractive discounts on top-tier hotels & flight tickets etc. 

#2 Keep it simple

  • Tap into their interests and hold a proper conversation.
  • Don’t mention the complexities in the very first call.
Because first they must talk to you and like you in order to understand the benefits of your card and purchase. Also Read: 4 Types Of Telemarketing That You Must Understand To Grow Your Business Here’s an example blockbuster tele-calling script for selling credit cards

best sales pitch for credit card

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FAQs about selling credit cards

1. what if you don’t have a reference contact.

Just start with the value proposition.

I am calling from Axis Bank regarding a new credit card that’ll save you a lot of money every time you travel! Do you have a minute to talk about it?

Key idea: I have a lot of value to offer, and I won’t waste your time if it’s not relevant.💡 You can also use the history tracking feature of TeleCRM to segregate the list of people who fall in this category.

history tracking feature of TeleCRM to segregate the list of people who fall in this category

2. What if the prospect is not interested?

90% are already hanging up on your face, even if 10 out of 100 people talk to you that’s 2x results! Plus it’s important to find the relevant people and focus on them instead of trying to close every prospect. Plus you can create value and build trust even for people who are not interested!

If you do not follow up with the people who you have conversations with but are not interested right now then you are leaving a lot of money on the table.

See all uninterested leads in CRM

3. What if I don’t know/understand his pain point?

Ask presumptive questions, and get creative. Instead of pitching the first step is to understand.

If you skip this step and pitch without understanding his needs or building trust, you are bound to fail!

4. What if the client has never used a credit card before?

He will say something like

I don’t use credit cards”

Instead of just saying ok and disconnecting, use this as an opportunity…

I understand, so I won’t try to offer but would you like to know 3 things that you must keep in mind before getting a card, in case you ever plan to get a card.

5. What if the prospect is still not interested?

That’s fine a lot of people won’t be. No matter how creative or bold you are. You can still do 3 things

  • Ask for feedback – “I understand that you don’t need a card, but was I able to add some value”
  • Schedule a follow-up call – “But can I call you next month to see if the situation has changed?”
  • Ask for a reference – “I understand this is not useful for you but do you have a friend who could benefit from this?”

6. What if my calls are not this simple?

It takes years of experience before you can close over a single call. Most of the day is that your clothes will be over 3 to 5 calls.

  • Call 1: Have a conversation and get him hooked.
  • Calls 2-4: Explain the benefits for HIM without being too pushy or salesey or he will just abandon the conversation.
  • Call 5 – Simple 1-2 step process to proceed with low barriers to committing and taking action.

If you’ve read the article till this point, you probably now know how to sell credit cards on call, if not, here’s a quick overview of all the things discussed above.

The core idea behind this way of doing telesales is – don’t be a robot.

  • Value the prospects’ time.
  • Ask for permission to sell.
  • Ask the right question to understand their situation & needs.
  • Provide as much value as you can in return for their time.
  • Pitch only after delivering value and creating trust.
  • Understand that it’s their right to reject your offer despite your best efforts and that’s fine. Move on to the next prospect and repeat the cycle!

Plus you can always get help to improve your pitch

Comment below for any questions that you have and somebody from our team will help you fix your sales pitch

Rahul Agarwal

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Reader Interactions

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March 1, 2023 at 1:57 pm

This blog post provided a great overview of the different methods for selling credit card scripts. It was especially helpful to know the different strategies available to create a successful sales process. I think this is an important topic for anyone looking to get into the world of online business and credit card scripts. Thanks for the informative post!

Someone from our team will get back to you soon!

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The Presentation – Opening Pitch That Always Works in Merchant Services – Part 1

There is an opening pitch which works every single time! The right opening pitch is probably the most difficult thing for sales people to create and implement. A lot of time, effort, strategy, and unfortunately, in many cases, dishonesty and lying go into the opening pitch. To grab the attention of prospects is really […]

best sales pitch for credit card

There is an opening pitch which works every single time!   The right opening pitch is probably the most difficult thing for sales people to create and implement.  A lot of time, effort, strategy, and unfortunately, in many cases, dishonesty and lying go into the opening pitch.  To grab the attention of prospects is really a challenge.  Here are three elements of an opening pitch which always works – every single time.  These elements all come from the foundation of giving honest information about your business.

How to Sell Merchant Services in 6 Steps

If I could write an eBook knowing what I know today and then go back in time and deliver it to myself 10 years ago when I first got into this industry, this would be the one! CLICK HERE TO DOWNLOAD

Download our Free eBook - How to Sell Merchant Services in 6 Steps

#1.  “HONESTY” – Be honest about yourself and your business.  A question I hear all the time from new sales people is, “James, I’m brand new to the industry.  What do I say to people?”  My response, “Say you are brand new to the industry.”  They fear this would make them appear ignorant or not legitimate.  My response to that fear is to assure new sales people they ARE ignorant; they WON’T know what they’re talking about.  Don’t try to trick merchants.  Tell them you are just starting a business.  At one time they started a business!  Merchants can relate to someone being honest about that.

Your goal the first few days should be to walk into twenty or thirty businesses per day.  Say to merchants, “Hi.  My name is James Shepherd.  I just started a business here in town.  My office is located _______.  The reason I’m stopping by today is to do some market research.  I’m interested in offering several products and services in the payment space.  I’m curious who you currently use for your credit card processing.  I’d like to know a little more about the market I’m getting into.  I’m sure you had a struggle when you started your business deciding what to do first.  I’m in that research stage right now.  If you don’t mind, I’d really like to know a little bit more about payment processing and what you are doing right now.”  Merchants understand that; they are going to share information with you.  That’s an honest pitch – honesty about your business.  

Perhaps you are like me in that you’ve been part of the payment processing industry “forever.”  Here is my opening when I walk into a business,  “Hi.  My name is James Shepherd.  I’ve got a business here in town.  I’m closing in on ten years I’ve been doing credit card processing in this area of Blair County, Altoona, Holidaysburg, and Duncansville.  I’m really excited to meet you.  I’ve never been here before and appreciate your time to meet with me.  Tell me about your processing; who are you using today?”  Using an honest pitch is the first point.  Be honest about your business and yourself.

#2.  “ HONEST INFORMATION .”  Share information about how long you’ve been in business and who else you take care of in the area.  Say, “Hey, I wanted to stop by today.  I do the credit card processing for so and so.”  Here is a tip to help jumpstart your business:  get the keystone accounts in your area .  If there are two or three businesses in your area which are well known, visit and be totally honest with them.  I did this early in my business.  You could say, “I’m going to be really honest with you.  I just got into this business.  I do have an experienced processor on whom I’m leaning heavily to make sure I do everything correctly.  Here is the bottom line.  I will be willing to do your processing at almost cost because I want to be able to tell everybody in the area that you process with me.  This is your opportunity to take advantage of someone to save you money!”  You may think merchants would never go for that, but they will ask you to tell them more.   Then you say, “The key is you can’t tell anybody else what you pay.  I’ll prepare a proposal for you and guarantee to save you tons of money.  I literally am not trying to make money on this account.  I need the reputation.  I’m not putting you in a bad spot or giving you any risk.  There is a huge processor behind me.  [Give your processor’s name and a contact.]  Since I’m new, they’re helping me every step to make sure this is a smooth process.  You’ll be getting an amazing deal in credit card processing because I want to tell everybody I process for you.”  That’s a great pitch which might give you $50 or $100 a month even if you give them a really good price.  It’s an honest pitch .  Give honest information!

#3.  YOUR BUSINESS.  Treat your business like a business.  When you talk about your business, don’t talk about you.  You are not the business.  Someone who owns a pizza shop doesn’t say, “I’m a pizza shop company.”  No, the owner says, “I have a pizza shop company called Tony’s Pizza over on 5 th Avenue.”  Likewise, you should say, “I just started a business.  My office is located ______.”  [Either get an office or have a home office.]  Talk about your business.  Have a vision.  Expect to grow and hire people.  You are a business.  Talking about your business will connect with other small business owners.

The first element of the opening pitch which works every time is to present honest information about your business.  In part two of this mini-series, I’ll share the second thing you must do to create the opening pitch which always works.

My name is James Shepherd.  Thanks for reading!

Opening Pitch that Always Works Selling Merchant Services – Part 2 – http://bit.ly/2zjk5M7

Read previous post:  Should I Register My ISO – Merchant Services – Part 6

Should I Register My ISO – Merchant Services – Part 6

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9 Sales Pitch Examples (Plus Tips on How to Write Your Own)

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FREE PITCH TEMPLATES FOR SALES TEAMS

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Person shares sales pitch examples

Updated: 09/07/23

Published: 09/01/23

Your sales pitch can make or break the deal, so it‘s a good idea to have that nailed down before meeting with your customer. It’s your opening line, your verbal business card, and the first thing your customer will hear when you call or meet with them.

I've been in sales for almost 16 years and have heard my fair share of both great and less-than-stellar pitches.

For this post, I‘d like to discuss the anatomy of a good sales pitch and share examples of the best sales pitches I’ve ever heard.

Download Now: 4 Customizable Pitch Decks [Free Templates]

What is a sales pitch?

How to start a pitch.

How to Makes a Sales Pitch

The Sales Pitch Framework

Sales pitch ideas.

Sales Pitch Examples

A sales pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. Sales pitches are often referred to as ‘elevator pitches’ because they should be able to be delivered within the time constraints of a single elevator ride.

Salespeople are past the point of giving prospects hour-long presentations to sell products or services. Nobody has that kind of time and, to be honest, if you need an hour to relay your value proposition, you're doing it wrong.

They're called elevator pitches for a reason. Ideally, if you're giving me one, I should be able to understand what you have to offer in the time it takes to get from the lobby to my floor.

A good salesperson should be able to get their message across compellingly and concisely. If you can nail your sales pitch, odds are you'll have more time to talk down the line.

best sales pitch for credit card

Download Now: Free Elevator Pitch Templates

E-pitch templates to better sell your product, fund your business, or network.

  • 4 Fundraising Pitch Templates
  • 2 Networking Pitch Templates
  • 2 Sales Pitch Templates

You're all set!

Click this link to access this resource at any time.

What is a product pitch?

A product pitch is not much different than a sales pitch, but is specifically focused on a product or service. You'll go in-depth and emphasize how your product works, how it will solve their pain points, and the specific benefits it will bring to your customers.

As an example, a sales pitch can be broadly focused, like if you‘re a consulting firm that offers a wide range of services. You’re selling your business as a whole, rather than a specific product or service, like a CRM platform or accounting tool.

Starting a pitch is arguably the hardest part. You have to grab your prospect’s attention so that they actually want to hear the value of your product and how it can help their business. But before you can share the product’s value, you have to hook the prospect.

When starting your pitch, you’ll want to integrate the following essential elements.

  • Start with the problem. Always start with the problem. Unless they know the problem you can solve, they won’t be open to hearing how your product is a solution.
  • Tailor the start of the pitch to their vertical. No one wants to hear a general pitch that would apply to any business. Research their vertical and use the information you found to personalize the pitch immediately.
  • Offer stakes. If they don’t solve the problem using your solution, what do they have to lose? You don’t need to state it in such clear terms — but alluding to the risks at the start of your pitch can help you secure buy-in straightaway.

Here are a few methods for starting a product pitch, but remember: try to stick to thirty seconds, or one to two sentences if you’re delivering the pitch via email.

Start off with a personal anecdote.

Start off a pitch with what you know best — yourself. While I don’t think you should focus solely on yourself throughout your entire pitch, starting off with a personal anecdote can help you speak with more authenticity and foster empathy.

The key here isn’t to focus on the product’s merits. How many product pitches start off with “This product helped me achieve X results in X amount of time”? A lot. And I’m already yawning. And no one cares about results unless they know the problem first.

Your personal anecdote should focus on a problem that your product can solve. Make it as excruciating as you’d like — and don’t forget to be genuine and connect your anecdote to their business.

Ask a question that relates to the problem you solve.

Oh, yes, the good old question. While it might verge on overused, it’s not to be dismissed. Asking a question is a highly effective way to start a pitch. The question should, again, focus on the problem.

Stick to yes or no questions and tailor it specifically to the business you’re pitching to. If you’re speaking to a real estate business, create a question that articulates a problem specifically experienced by real estate firms. If you sell a property management software, it could be as simple as, “Do you spend way too much time tracking individual property sales? That’s time better spent actually showing homes to prospective buyers.”

Start with a stat that resonates and offers stakes.

Starting with a stat can be effective — but it has to resonate with the audience and offer stakes. In other words, what does the stat have to do with the problem? How does it reflect a potential and critical downfall that could harm your prospect?

Let’s say that you’re a salesman of yard maintenance services. Starting off with “50% of homes don’t use yard maintenance services” is a lazy and boring way to begin your pitch. Consider instead: “50% of homes don’t use yard maintenance services, resulting in thousands paid to HOA every year.”

Now that you know how to start your pitch, it’s time to deliver the rest of it. Use the following tips to secure buy-in in less than three minutes.

How to Make a Sales Pitch

  • Make it short.
  • Make it clear.
  • Explain who your customers are.
  • Explain the problem they're facing.
  • Explain how your product addresses their needs.
  • Describe what success will look like as a result of using your product.

1. Make it short.

A sales pitch isn‘t a conventional presentation. You’re not going to have PowerPoint slides. You‘re not going to have complimentary pastries on a boardroom table. And, most of all, you’re not going to have your audience‘s time and patience for long — at least not until they’re sold on your product.

2. Make it clear.

This ties in with the previous point. You don‘t have the time to go on tangents or talk about anything but the message you’re trying to get across. Your pitch has to be lean and to the point. It has to register with your listener immediately. That means speaking with intention and clarity.

If you’re pitching a product, you want to ensure that you clearly communicate how it will solve your prospects' pain points, giving them a clear picture of how their day-to-day will improve if they decide to make a purchase.

3. Explain who your customers are.

Consider the picture you‘re going to paint in your pitch. Give your listeners perspective on who’s buying your product or service. They want to know that you have a lucrative, engaged market in mind. Be specific in identifying who will be interested in your product, and try to convey why your listeners should be interested in them.

4. Explain the problem they're facing.

Cover why your customer base needs you. Your target market is only as valuable as the problems you can solve for them. Convey a problem they consistently face. If you‘re pitching a spreadsheet software for accountants with functionality Excel doesn’t have, you could discuss how hard it is to bookkeep without your software's unique features.

5. Explain how your product addresses their needs.

Here‘s where you start to bring it all home. You’ve established who you‘re selling to. You’ve established why you‘re selling to them. Now, you have to establish why they’d buy from you. What can you do better than your competition?

As mentioned above, you need to clearly explain how your product addresses their needs. Continuing with the accounting example, you could touch on how your unique data visualization features make busywork more efficient.

6. Describe what success what success with your product will look like.

Show the benefits of your product on a broader scale. In the example we‘ve been using, you can talk about how accountants that use your software have more time to spend with important clients or the flexibility to spend time with their families. Show how your product makes your customers’ lives better as a whole.

Ideally, your pitch should be a one-liner summarizing what your company does, how they do it, and for whom. And this is not just a requirement for sales reps. Anyone in your company, from the CEO to sales consultants, needs to know your one-line sales pitch by heart.

So, how should you structure your sales pitch?

If you have time to properly expand and work on a conversation, touch on points of interest. Here's a framework you can use for building your pitch:

  • Problem: Start with a statement or question about the problem you solve. You can present the problem using a personal anecdote, question, or eye-opening statistic. Answer the why.
  • Value Statement: Share a very clear, concise statement of value. Be action-oriented and outcome focused. Avoid using jargon. Share benefits.
  • How We Do It: Highlight unique differentiators and explain what you do.
  • Proof Points: Provide clear reference examples and list recognizable achievements. Share industry validation and awards.
  • Customer Stories: Share customer examples and successes. Tell emotional and personalized customer stories. Make it real and tangible.
  • Engaging Question: Close the pitch with an open-ended question, creating a space to have a conversation.

Many companies use success stories in their pitches to ensure the sale. Name-dropping really works, so be sure to use that to your advantage. And if your product is small or light enough to keep in your pocket, you should always have one on-hand to show your prospect.

I always stress the need for a concise sales pitch. So keep it free of professional jargon, don't get into the weeds, and be sure to talk more about your prospect and their problems than yourself.

Nothing‘s more off-putting than a bragging salesperson talking about themselves, their company, or their services. That’s what I call the “me monster.” The actor in your story is the customer, not you — period.

Distribution Matters

Lastly, presentation and distribution are everything. You need to deliver your sales pitch to the right person at the right time with the right tools on hand (like a demo, free trial, or presentation).

The sale starts with your list of contacts. Define your list and personas, know their correct contact information, get an introduction, and make sure you contact them at a time of day when they're likely to respond.

  • Tell a story.
  • Include a value proposition.
  • Personalize the sales pitch.
  • Switch up your pitch.
  • Practice your pitch.
  • Try not to use metaphors.
  • Create a WOW moment.
  • Appeal to emotions.
  • Back it up with facts.
  • Tap into their fear of missing out.
  • Educate them.

How can you make your sales pitch the best it can be? Here are some sales pitch ideas.

1. Tell a story.

Keep your listeners engaged by telling a brief story . The story could be either about the company or how a customer found success through your product or service. In this latter example, you can start with the issue the customer was facing, lead into the solution, and end with the key results the customer achieved.

If you think storytelling is difficult, don’t fret. Just think of your favorite movies and TV shows — how did they keep you engaged? Try to emulate the same tricks as you try storytelling during a sales pitch. Use images and interactive elements to enrich the experience for your listeners, keeping in mind who your audience is and what their preferences are.

For instance, if you’re selling enterprise-level software to senior-level executives, you might adjust your tone and delivery to be more formal and poised. The scrappy owner of a startup, however, might appreciate more humor and levity. Study your prospects to figure out the best storytelling method for them.

sales pitch ideas: storytelling dos and donts

2. Include a value proposition.

What value will you provide for this person or their company? While your pitch should be short and sweet, the value proposition is the core of your sales pitch. To offer the greatest amount of impact, your value prop should come after you identify the problem that your prospect faces in their day-to-day. The value prop is the proposed solution and is the make-or-break moment of your pitch.

Create a value proposition canvas to guide the wording of your value prop. Remember that the gain creator and pain relievers connect directly to the customer gains and pain points. Leveraging these two sections of your canvas will help you create a pitch that directly speaks to your prospect and their needs.

sales pitch ideas: value proposition canvas

3. Personalize the sales pitch.

Who are you talking to? Make sure your sales pitch is relevant to them and piques their interest. You‘ll be able to customize it so it addresses the items that are most important to the person you’re speaking with.

This idea applies to any pitching method or technique you use. No matter what, the sales pitch should speak to your prospect’s highly specific pain points and needs. For instance, if you’re pitching your bookkeeping software to the sole proprietor of a freelance business, you might emphasize the easy and simple invoicing tool.

For personalization to have the most impact, you must have had a productive discovery call where you asked questions that uncovered your prospect’s most urgent needs. Leverage the information you found out during that process to hone your pitch.

sales pitch ideas: discovery call personalization

“How many times have you found yourself in a spot where you absolutely loved how you or your subject looked in a picture; however, something still seemed to be wrong about it as a whole? In most cases than not, that ‘something wrong’ is the image background. An ill-looking background can potentially drop down the appeal of a picture. Glorify’s background removal tool solves this problem for you under minutes!

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  • It immediately presents a common problem that e-commerce vendors and marketers deal with and offers a solution.
  • It’s fast-paced and gets right to the point.
  • Its use of animated visuals and catchy audio make it engaging to watch.
  • It demonstrates how to use the tool.

7. Social Sales Pitch

Social sales pitches are tailored messages delivered to prospective customers through social media platforms, like LinkedIn. This process is often referred to as social selling .

Unlike traditional sales pitches that can be more direct and transactional, a social sales pitch aims to establish relationships and build trust with prospects by delivering valuable and relevant content. The goal is to increase brand awareness and drive conversions by aligning your sales message with the interests and needs of your prospects.

Here’s an example of social sales pitch that works when you have a mutual connection:

social sales pitch example

To fill the need, they developed the idea of a software solution for encoding data into inaudible tones. On a three-day, SXSW-bound, Cincinnati StartupBus, LISNR® was born, pitched, and moved to a seed round. Over the past 7 years, LISNR has raised over $35M and pioneered many advancements in ultrasonic technology, ultimately driving its usage in payments today.”

  • It uses the company’s origin story as a storytelling device.
  • It communicates the company’s values.
  • It differentiates its product from others on the market.
  • It shows how much the company has grown over time.

9. Follow-Up Pitch

So, what do you do if your prospect doesn’t respond to your first pitch? You follow-up with them. A follow-up pitch gives you the opportunity to reignite the conversation, reinforce your value proposition, and address any questions or concerns your prospect might have.

Follow-up pitches can be delivered through a number of channels, but phone calls and email are the most common. Ultimately, the goal of a follow-up is to continue nurturing your relationship with the prospect and convert them into a customer.

Here’s a great example of a follow-up after connecting with a prospect on social media:

follow up sales pitch example

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The Best Sales Pitch Isn’t a Pitch at All

60 Sensory Words and Phrases to Spice Up Your Sales Pitch in 2020

60 Sensory Words and Phrases to Spice Up Your Sales Pitch in 2020

Don’t Know the Answer? Try These 10 Tips for Thinking on Your Feet

Don’t Know the Answer? Try These 10 Tips for Thinking on Your Feet

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How to Create a Credit Card Processing Sales Pitch

In this video, we discuss how to create a credit card processing sales pitch . The content for this video comes from another video that we created with a cold call example from a salesperson that sells merchant services. We took that salesperson’s sales pitch and improved it by going through our brainstorming process and we show that process in this video.

Step 1 – Product

The first step in the process for how to create a credit card processing sales pitch is to outline key details about the product or service.

Local direct processing company Consumer pay – fees go back on the customer Cost plus – traditional processing and that comes with a rate reduction and removal of the fees Rewards program kickback program pays you back just to process

Step 2 – Target Buyer Type The next step in the process for how to create a credit card processing sales pitch is to identify who you will be communicating with when you use this sales pitch. For this video and explanation, we used a target buyer type of businesses.

Step 3 – Value Offered

The third step in how to create a credit card processing sales pitch is to identify the value that your product or service delivers.

Lower their cost for accepting cards Pass processing fees back on customers Earn income from processing payments

Step 4 – Pain Points

The fourth step in our process for how to create a credit card processing sales pitch is to brainstorm the pain points that your product or service can help make go away for the target buyer. To help you with creating a good list of pain points, you can look back at the value points that you just came up with because for each improvement that your product or service creates, there is an opposite problem or pain point that is resolved.

Card processing fees can be a big hit on profitability Would be helpful if customers paid processing fees Difficult to find new ways to earn income

Step 5 – Questions

The fifth step in our process for how to create a credit card processing sales pitch is to identify good questions to ask. We recommend looking back at the pain points that you came up with on the last step and try to think of questions that you could ask to see if the prospect has any of the pain points.

How concerned are you about how card processing fees impact your profitability? How important is it to find ways to decrease card processing fees? How helpful would it be to earn income while processing cards?

We also recommend that you create a list of current state questions that help to identify what the prospect is doing in the area where your product or service fits.

Are you currently accepting credit cards? Who is your card processor? What type of rate are you paying? How happy are you with their services? How long have you been with them? When was the last time you explored other options? Are you the right person to discuss this area with?

We hope this helps you with how to create a credit card processing sales pitch .

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About the author: michael halper.

best sales pitch for credit card

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15 Best Sales Pitch Examples [+ Tips and Templates]

15 Best Sales Pitch Examples [+ Tips and Templates]

Melissa Williams

What Is a Sales Pitch?

​​types of sales pitches, 15 sales pitch examples, sales pitch tips, sales pitch template.

When it comes to sales pitch examples and persuading anyone about anything, a dichotomy holds true:

You want (or believe) one thing; they want or believe another thing.

The easiest way to get from Point A to B is to connect the dots.

You find your audience’s point of view (POV) and connect to their values or needs.

Below are 15 sales pitch examples that show you tactical strategies and sales techniques to do it the right way.

Here’s what we’ll cover:

A sales pitch is a concise, targeted sales presentation that succinctly explains the following aspects of an offer: 

  • The product’s/service’s features and benefits
  • Unique value proposition/unique selling proposition (USP)
  • Data to back up your claims

Really great sales pitches also sometimes manage to make subtle references to more nuanced company information, like a mission statement, brand values, and more. 

Sales pitches vary in length depending on their format, the specifics of your offer, and the needs of your market. 

That being said, they’re definitely meant to be short — usually only a couple of minutes or less. That’s why a sales pitch is also sometimes referred to as an “ elevator pitch .” The idea is that you should be able to deliver the entire spiel in the time it takes to share an elevator ride with someone. 

Because time isn’t usually on a sales rep’s side when they’re pitching, they need to make sure the content and delivery are extremely compelling. 

To that end, it’s also important that the purpose of a pitch isn’t to sell the product immediately after the pitch. Instead, aim for baby steps; a more appropriate goal of a sales pitch would be to have to prospect book another meeting, sign up for a webinar, or commit to a demo. 

Sales reps have a lot of flexibility when it comes to pitching. There are several formats and delivery options available to suit the needs of any product, rep, or target market. 

Types of sales pitches

Phone Sales Pitch

Though cold calling (and, these days, phone calling in general) gets a bad reputation, it can actually be a surprisingly effective approach for a sales pitch. 

One of the advantages of a phone pitch is that it happens live, in real-time, so sales reps can gauge the prospects’ response and adjust their tactics accordingly. 

Phone sales pitches also make it easy for sales reps to show how much they’ve done their research as they deliver a highly personalized, value-driven offer. 

Pitching over the phone can also provide a natural segue into initiating an email conversation. 

Voicemail Sales Pitch

If you’re going to practice phone sales pitching, you’ll also want to master your voicemail sales pitch. 

With about 80% of all calls going to voicemail , chances are high that phone-based reps will need to rehearse exactly what they’re going to say when they hear that beep. 

And with so little time in the day (and the depressing statistic that only 5% of voicemails ever get returned), your voicemail sales pitch needs to be intriguing enough that it compels the prospect to give you the time of day, listen to the message, and call you back. 

Email Sales Pitch

The email sales pitch is a great tactic for sales teams that need to pitch to a large number of prospects. Reps who use this format get the benefit of being able to pitch to prospects anywhere, at any time. 

Sales pitch examples: A/B testing

Still, for all of its conveniences, email sales pitching comes with its own set of challenges. 

Standing out in a prospect’s inbox, for example, is no easy feat. People receive over 100 business emails per day , so reps need to know how to cut to the chase immediately (bullet points are great for this). Even the subject line can become make-or-break for some messages. 

The best way to use an email sales pitch is to focus on one or two primary points, and stick to them throughout. Remember, your main goal is to initiate further conversation; you can pick up where your email left off the next time you speak. 

Social Media Pitch

Sales pitch examples: Social media pitch

Instead, look for ways to use social media that will hold up as timeless. 

Social media pitching is great for increasing brand awareness and establishing credibility. It allows sales reps and prospects to engage in a casual, easy way that helps build rapport and trust. 

Presentation Sales Pitch

The terms “sales pitch” and “sales presentation” are sometimes conflated. And for casual purposes, that’s mostly fine. 

But in technical terms, a presentation sales pitch is one that includes a sales deck. 

The sales deck is the presentation component — a visual supplement (including images, copy, graphics, charts, etc.) that improves your pitch. Tools like PowerPoint, Google Slides, and Keynote can help sales reps of any experience level create sales decks for presentations. 

Over 90% of the information that’s transmitted to the brain is visual, so having the ability to present with visual aids is a huge advantage. 

Sales pitch examples: Presentation sales pitch

For a really polished presentation, email and/or print a PDF copy of the sales deck for the prospect, so they can review it on their own time and share it with other relevant decision-makers . 

Website Sales Pitch

Some sales teams use their company website to help them make their pitch. 

A website sales pitch includes any strategic messaging and/or content placed on the page that’s designed to capture prospects’ attention and encourage them to take the next action (e.g., fill out a form, call a sales rep, etc.). 

One of the biggest advantages of using the website to assist the sales pitch is that this format can be very effective at showcasing your brand values without coming across as too sales-y.

Follow-Up Sales Pitch

Sales pitch examples: Follow-up sales pitch

Elevator Pitch

“ Elevator pitch ” is the long-standing nickname for a sales pitch, and is named for the way salespeople need to pitch — quickly! Reps can get into the right mindset for an elevator pitch by imagining that they need to get their points across by the time the listener arrives to their floor. 

This is one of the shortest types of sales pitches, usually clocking in at 60 seconds or less. Be quick, be honest, and be friendly. The elevator pitch exists to make connections and is an invitation to learn more — don’t make it more complicated than that.

Sales pitch examples: elevator pitch template

Sales Pitch Example #1: The Elevator Pitch

In today’s day and age where everyone is on the go, the elevator pitch is a necessity. People simply don’t have the bandwidth for a full-length presentation — especially when they’re only just exploring their options. 

>>Example: Check out this example in which a G2 rep pitches his product with authenticity and enthusiasm in under 20 seconds. 

Social proof (i.e. data from case studies, quotes from testimonials, etc.) is one of the most powerful things you can include in a sales pitch. 

Just make sure you find a balance between sharing what other people think versus sharing what you can do specifically for that prospect’s unique challenges. 

Sales Pitch Example #2: The Product Demonstration

Sometimes, there’s really nothing like the real deal to get the prospect hooked. A live product demonstration can be incredibly compelling. 

>>Example: Check out the way the founder of Scrub Daddy scrubbed his way into three different Sharks’ hearts (who ended up arguing for the right to work with him!) and earned his company a lucrative investment. 

Watching this video, there’s no denying that the product works. The interested Sharks have absolutely no skepticism about the product or its claims; in fact, the best-fit Shark is actually excited to give him the money — all because his product demo spoke for itself.

Sales Pitch Example #3: The Pain Point Pitch

Here’s another Shark Tank example, and the entrepreneur in this pitch knows exactly how to dig into his market’s pain points: by talking about their children.

It’s clear by their body language here that every Shark — even those who are too old, at this point, to have kids in daycare — knows exactly the struggle that Mr. Brightwheel describes in his introduction.

The universal frustration faced by teachers and parents alike is so poignant that all he needs to do is describe it for a minute or two, and it brings even empty-nest parents right back to those chaotic early years.

Sales Pitch Example #4: The Two-Sentence Pitch

The Two-Sentence Pitch (also sometimes called the 12-second pitch) has a very specific framework.

First sentence: Complete (but brief!) summary of what your company does. 

Second sentence: What sets your company apart from competitors.

That’s it! This structure is helpful for beginning conversations with investors. It’s also sometimes used as the introduction for a slightly longer elevator pitch. 

>> Example: Here’s the two-sentence pitch in action.

Yesware is a sales engagement platform that helps sales reps increase productivity, improve engagement with prospects, and guide team-wide data-driven decisions. We integrate with Gmail, Outlook, and Salesforce in under 60 seconds, giving reps access to data directly in their inbox. 

This pitch is short enough that the specific language and other components can easily be A/B tested to find the perfect combination of words, gestures, pauses, etc. 

Sales Pitch Example #5: Don’t You Agree?

This presentation pitch example is a bait-and-switch approach that leaves your audience agreeing with you.

Here’s how it works :

  • Start with an undeniable truth.
  • Make a bold claim that contrasts it. One that should stir up some furrowed brows.
  • Why they should agree + Solution.

>> Example:  Here is a set of slides by Drift that does this well. The breakdown of the pitch:

Sales pitch example: Drift

Truth : Tech has taken over our lives.

Bold claim : Forms, emails, and calls are the enemy. (Keep in mind that this is being pitched to marketers and salespeople, who rely on these channels for leads and customer communication.)

Why + Solution : Tech makes us treat humans like faceless leads. We should be focusing on creating real conversation and solving needs. Meet Drift.

The beauty of this approach is it makes us think differently. Deep down, we all want to push our teams ahead. Doing so requires innovation and change. Your pitch introduces a new line of thinking that helps your audience become a change agent for their team.

Want more? Here are 7 of the best sales presentation slides   from companies like Facebook, Uber, and LinkedIn.

Sales Pitch Example #6: Start With a Story, Segue Into Your Pitch

Storytelling captivates us as an adult just as much as it did when we were a child.

Our brains literally react to them. Stories trigger the release of a trust hormone called Oxytocin. When storytelling in a sales pitch , this chemical reaction promotes connection and empathy.

>> Example: See this story by Amy Cuddy . (The pitch here is that we really can fake it until we make it; our body language informs our perception of ourselves and others’ perceptions of us, thereby shaping our outcomes.)

Here are the details to include in your story (with the speaker’s filled out as an example):

What : A car accident threw her from the car, dropped her IQ, and took her out of college.

When : Age nineteen

Why it matters : Amy overcame the odds by faking it until she made it. She realized that adjusting her body language shaped her mind, her behaviors, and her outcomes.

Pro Tip : Keep your story short. You should hit on all of the details above in less than 2 minutes. Here’s an example of what not to do: a seventeen-minute story by LEGO®.

Sales Pitch Example #7: Start With a Stat

Sharing data during a sales pitch is a surefire way to demonstrate your credibility. It shows that you’ve done your research and that you understand how their problem affects them in a very tangible way.

How it works: Start your pitch with a statistic that highlights the problem the prospect faces. 

>>Example: Let’s imagine your sales team sells onboarding software for new hires. Your product is designed to cut down on wasted time training new employees and reduce employee turnover. 

Did you know that disengaged or poorly-trained employees actually cost companies money? Employees with low engagement cost their organizations approximately 18% of their salary. And that’s not to mention the fact that it costs anywhere from $7,500 to $28,000 (or more) to hire and onboard a new employee.

This is an effective intro, or “hook,” because it immediately gets the prospect thinking about their own budget and bottom line, and how to avoid the consequences mentioned in the statistics.

Sales Engagement Data Trends from 3+ Million Sales Activities

Sales Pitch Example #8: The Demo Principle

What do late-night infomercials, Costco samples, and magicians have in common?

They show you what they’re pitching firsthand.

The theory here is that the cost of time and resources it takes to give a demo is worth it, because the net profit from sales outweighs the net profit of sales without a demo.

How to do it : List out a table with two columns: bells and whistles go on the left; the end benefits go on the right. Cross out the bells and whistles; demo and sell the end benefits.

>> Example : Watch this carrot slicer show passersby about an easy peeling experience. Notice how little he talks about features of the peeler, because you can see them for yourself.

Sales Pitch Example #9: Give Perspective Based on Your Audience

When you’re pitching, you know the thing you’re trying to sell like the back of your hand.

But you need to know your audience like that, too.

It’s the key that helps bring their point of view to yours. And it’s one of the most easily overlooked secrets behind a successful sales pitch.

Most pitches make the classic mistake of jumping right into selling.

How to do it right on your own : Ask your customers to pick their brain. Why did they choose you? What benefits were they excited to see? Why do they keep coming back? Lead with that.

>> Example: Watch Mark Cuban explain what he did when he was faced with selling Mavs tickets when they were the worst team in the league. (Start the video at 1:01.) He reframes the game experience as a way for parents to create lasting memories with their children — memories like the ones they still have with their own parents.

Sales Pitch Example #10: Use Emotional Appeal

Another thing that works in Mark Cuban’s pitch is that he uses nostalgia.

Triggering someone’s emotion drives them to act.

Think about it: It’s why panhandling works : it sparks sympathy, which compels us to give.

How to do it on your own : Identify your audience’s business and/or personal values. Show how your pitch relates to their own values. ( Yesware , for instance, relates to its users by being built to save them time and increase their productivity every day.)

>>Example: See this Shark Tank pitch , where a company founder gets two sharks tearing up by getting them to commiserate with the risks of starting a new company.

Using content in your pitch that strikes an emotional chord is one of 7 proven sales techniques to close a deal and get to “yes.”

Sales Pitch Example #11: Educate and Inspire

The way we grow in life, love, and our careers is by learning.

On the flip side of that, one way to help others to grow is to educate. And not in a way where you push your opinions. You need to lay the groundwork with facts they don’t know.

How to do it yourself : Use specificity. It’s a persuasive technique to make your points more believable.

>>Example: Here is a video pitch from CharityWater .

It lays out these important facts:

  • Some people have to walk 4 hours a day to get access to drinking water, and even then it is contaminated with dysentery and cholera.
  • Drinking dirty water each year kills more people than intense violence like war.
  • The water crisis is solvable. There is enough water in the world.

Sales Pitch Example #12: Use the Pique Technique

What was the first thing you did when you woke up this morning?

It’s the opening line of the video example above, and it captures viewers.

The thing is, when you’re selling to someone who doesn’t want to be sold to, jumping into a standard pitch is a fast turnoff.

The Pique Technique is where you make an odd request or ask a question that leaves your audience wanting to know more. They wonder why you’re asking, and that keeps them focused.

How to do it yourself : Make a small request of your audience, or ask them a question that’s easy to answer but leaves them wondering why you’re asking in the first place.

>> Example :

Sales pitch example - pique technique

Sales Pitch Example #13: Paint Them a Picture

You think what you’re pitching is great, right? Well, the best way to show your audience this is to give them your POV.

How to do this : Think of the end effect of whatever you’re pitching. What does it feel like? Use a metaphor to explain it to your audience. You’ll need three or more points of similarity between the thing you’re pitching and the thing you’re comparing it to.

Because this can be tricky, here are two examples:

>>Example 1: Joe MacMillan compares the first web browser to driving through the Holland Tunnel:

Points of similarity:

  • Possibility to be able to go anywhere
  • Excitement of what is to come
  • The anticipation of everything being laid out before you

>>Example 2: Don Draper pitches a slide projector wheel by describing it as a time machine:

  • Goes backward and forwards
  • Takes us to a place where we ache to go again
  • Lets us travel to a place where you know you’re loved

As Don Draper says, this technique helps your audience to create a sentimental bond with whatever it is you’re pitching.

Sales Pitch Example #14: Use Flattery

We all have some level of self-doubt.

Which is why flattery is so effective.

It replaces our self-doubt with self-esteem. This subconscious effect holds true even when the offeror has an ulterior motive and the person you’re complimenting sees your ulterior motive .

>> Example:

Sales pitch examples: use flattery

Check out 5 more email examples of personal selling  in action.

Sales Pitch Example #15: Show Them That Their Time > Your Time

This one makes you stand out because 98% of sales pitches make a valiant assumption.

One that ruins their shot — despite the effort put into writing and setting up the nurture.

They assume is that their time is more valuable than their prospects.

The mindset is “I put in 1 minute of research, so I’m warranted to ask for 15-30 of yours.”

Because “I think this is a really good fit.”

Who cares? The trash can.

Instead, show them you spent more time researching than you’re asking for.

>> Example: See the example below. First, Asher runs an audit to pitch. Then, he reaches out through LinkedIn Messaging and email to send me the audit directly.

Within the same hour, I then received this with the audit attached:

Sales pitch examples: LinkedIn

Keep the following tips in mind as you practice and perfect your sales pitch. 

Research…a Lot

As fast-moving as most sales pitches are, they require a tremendous amount of research ahead of time. 

For a sales pitch to be effective, the rep who’s delivering it needs to be on top of everything from product knowledge to customer knowledge, to market trends and predictions. 

Solid sales pitch research means understanding: 

  • The prospect’s pain points , needs, challenges, and preferences
  • The appropriate channel for distributing the pitch 
  • The decision-makers at the prospect’s company, and how to reach them
  • Which questions and/or objections may be presented during the pitch

The more thorough your research, the more personalized your pitch will be. 

Make a Connection

Although it’s hard to measure, a lot of your success with sales pitching will come down to how well you make your first impression. 

Avoid the temptation to launch directly into your pitch content, no matter how limited your time. 

Instead, be the leader in building rapport. Make an effort to make a connection, and (of course) always remember to pitch with honesty and integrity. 

Start With a Strong Opening

You only have a few minutes to pitch, so the first few seconds are key. The opening of your pitch (sometimes called “the hook”) is one of the most important parts to master. 

To add curiosity and engagement to this section, consider starting by asking a question or sharing a relevant statistic. 

Work on Your Messaging

Regardless of the format of your pitch, always ensure that your brand messaging and value proposition are communicated clearly. 

Sales pitch tips: Unique selling point (USP)

Numbers are precise and definitive — sharing statistics and data during a sales pitch can give prospects something tangible to reference as they contemplate more about your offer. 

Nail Your Next Steps

Remember, the point of a sales pitch is to get the prospect to agree to the next step in the process. 

To that end, sales reps need to make sure that they know exactly what they plan to ask for after their pitch. 

Whether you want a meeting, a demo, or simply an email address, make sure that you have your specific ask ready (along with any materials you need to make it easy for them to say yes). 

Although every sales pitch is different, there are a few components that are common to just about everyone. 

Use the following list to help you create a sales pitch template for your team. 

  • Introduction: Make friendly introductions and build rapport. Pay attention to the prospect’s body language, and adjust your approach accordingly. 
  • Problem/Pain Points: Many sales reps find it effective to start their pitch with a question, or with a surprise-factor statement relating to the prospect’s pain point. The idea is to get them feeling a bit unsettled at the beginning so that by the time you finish your pitch, they are relieved to hear about your solution. This is where you get to the heart of the “why” for the prospect. 
  • Value Statement/Value Proposition: As clearly and concisely as you can, explain your company’s value proposition and unique differentiators. The way you describe your USP should be action-driven and results-oriented. Avoid overly technical jargon or complex explanations. 
  • Proof Points/Customer Stories: Social proof is powerful enough that it should always be included in a sales pitch, no matter how limited your talk time is. Snippets from case studies, testimonials, and online reviews are all great resources that prove other customers trust you; internal data and success stories can also be very compelling. 
  • Closing Question/CTA: At the end of your pitch, it’s time to talk next steps. Some reps choose to end their pitch the same way it began: with an open-ended question . This can put the ball in the prospect’s court and help guide them into the next stage. If they don’t get there on their own, though, it’s up to you to be firm and make a direct call-to-action (i.e., Can we set up a demo for Thursday? How’s 2:00pm?). 

Remember, it’s important to always connect the dots and put your prospect first.

These sales pitch examples use tactical strategies that are easily replicable but must be catered to your specific prospects.

This guide was updated on November 22, 2023.

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Product Screen Shot

7 sales pitch ideas & techniques to get you out of a rut

How long have you been using the same sales pitch? Maybe you spent a lot of time crafting a pitch that suits your audience. You worked to get the right questions , include powerful phrases, and focus on the benefits. But the more you use this sales pitch over time, the more worn out it seems. Maybe the market has changed and your pitch doesn’t appeal to them like it did before. Or maybe, after using the same pitch for so long, you’re getting into a rut. It’s time to dig yourself out with some creative sales pitch ideas. In this chapter, you’re going to see:

7 creative sales pitch ideas that make you stand out from the crowd

How to get out of a rut by avoiding common sales pitch mistakes.

Many times, learning how to pitch better and getting out of a rut means pushing yourself out of your comfort zone. With your sales pitch, the idea is the same: we want to break you out of the box you’ve been living in and build a sales pitch that tests your skills as a sales rep . The bigger the effort, the better the results. Take a serious look at this list of sales pitch techniques. See which ones you can implement in your own process, and be willing to break out of your comfort zone.

1. Create sales pitches for each customer profile

One sales pitch is great: A few sales pitches are better. If you sell one product to one single type of customer, then you probably only need one sales pitch. But if your solution solves a number of different challenges or is used by customers who are vastly different from each other, you should have more than one pitch, and a lot more sales pitch techniques in your arsenal. After all, the way you pitch to an SMB is not the same as the way you pitch to an enterprise company. In Chapter 1 of this guide, we discussed writing a sales pitch. Inside this process, it’s essential for you to use real customer data to craft a pitch that sells. If your company already has ideal customer profiles set up, use that information to craft several different pitches that appeal to different audiences.

Pro tip: If you don’t have ideal customer profiles set up, get this free interactive guide to create your own ideal customer profiles.

Once you have several sales pitch ideas that are based on your customer profiles, you can use the qualification stage to fit new leads into one of these profiles. Then, you’ll be able to choose the pitch that best suits this particular lead based on their profile. As an added bonus, using multiple sales pitches is a great way to break out of a rut. In this case, you’ll be constantly changing up your pitch, adapting dynamically during the day based on who you’re talking to instead of repeating the same pitch to every new lead.

2. Build a dialogue, not a monologue

You may have heard the mantra: listen more than you talk. While this may be true in some parts of the sales process, it’s actually not ideal on a cold call . Research from our friends at Gong.io shows that, when you’re pitching to a lead, you should be talking just a bit more than your lead does.

best sales pitch for credit card

However, this doesn’t mean you need to launch into a five-minute discourse on the benefits of your product. Instead, you want your conversational flow to look something like this:

best sales pitch for credit card

While there are short monologues in this call, there is a regular back-and-forth between the rep and the lead. By keeping your lead engaged throughout your pitch, you’ll make sure they’re really listening when you explain important aspects of your solution. So, keep this sales pitch idea in mind: create a dialogue, not a monologue. Within your written pitch, include questions to ask your prospect and space for them to express their ideas. Then, your pitch will have a better flow, and the prospect will stay engaged.

3. Use open-ended questions to discover pain points and pitch effectively

Ultimately, you can use questions to help prospects see how your solution solves a problem they’re facing. The ideal formula is asking whether the prospect has a certain problem, getting them to say yes, and then presenting your solution. But it’s unlikely you’ll be able to guess at their main pain points without asking the right questions. The best way to do this? Ask open-ended questions . Let’s use an example to demonstrate how this works. Imagine you’re selling a scheduling app to doctors. Use your questions as satellites that map out the prospect's wants and needs. You want to use your satellites to spot the exact coordinates of their sweet spots.

Sales rep: "What's one of the biggest challenges you have in your practice right now, especially when it comes to managing revenue, costs, and your time?"

Dr. Smith: "Figuring out a way to increase revenue is important in today's economy."

Most salespeople at this point in the conversation would think: "Great, I got it! I’ll pitch this doctor our scheduling app as a way to increase revenue!" But you—the real pro sales rep—aren't satisfied with that. You take it a step further.

Sales rep: "If increasing revenue is important to you, what have you done in the past to achieve that? Is it about getting more people in the door, having more people show up on time, or reducing the number of no-shows? What kind of measures do you think could really make a dent?"

Dr. Smith: "We don't really have a problem with no-shows. The main thing would probably be doing more effective advertising."

Now that piece of information changes the whole dynamic of the conversation dramatically, compared to what the first version of the answer was. At this point, it might seem like there's no way to sell to this doctor. After all, how can your scheduling app help Dr. Smith's advertising? But this is the point that differentiates mediocre sales reps from great sales reps. Because now you're really getting into consulting. You're not just trying to get the prospect's money in exchange for what you've got: you're revealing something of value to your prospect . Keep asking these open-ended questions. You want to find out: is advertising really the thing that would benefit this doctor the most? What's their actual no-show rate? Maybe there's potential for significant improvement, and Dr. Smith simply isn't aware of how big an opportunity for increasing revenue this represents.

4. Test before you pitch

As you continue to converse with the prospect, asking good questions, and discovering their true needs, you’re getting closer to the point where you dive into your pitch. But again, don't gamble, don't guess, don't hope for luck. Instead, test! Don't proclaim, "Dr. Smith, I think I have the perfect solution for you! We can save you money on scheduling!" Instead, keep asking, probing, testing:

Sales rep: "Dr. Smith, if there was a way to significantly save on scheduling and staffing, would you be interested in a solution like that? Would saving a lot of money be an option for you, so that you keep your revenue unaffected, but lower costs, and thus end up with more profit, instead of trying all kinds of new advertising methods that have unknown outcomes and aren't predictable?" And then wait to hear what they say!

Dr. Smith: "Na, I'm not really a saving-money guy."

That's valuable feedback! It saves you a wasted bullet. Now you don't have to pitch what you wanted to pitch, and are still good for another round of interaction and questioning until you get a clear sense of what would work. Ultimately, you want to get to a point where Dr. Smith says, "Yes, that would be interesting."

5. Back up your statements with facts and data

How many times have you heard a rookie sales rep say something like: “We offer the BEST solution to your problem.” “It’s the BEST value for the money.” “We’re the PERFECT tool for this task.” And maybe it’s true. Maybe you are the best. But simply stating that fact without any data to back it up makes it very difficult for the prospect to believe you. Anyone can say they’re the best. But only the best can prove it. So, what makes your solution the best? Do you have unique features that other companies are lacking? Is your customer support out of this world? Are your customers seeing better results with your product? It’s not wrong to make bold statements about your solution. But if you can’t back those statements up with facts and data, your prospects will lose confidence in you. And if you lose their trust at this point, you’ll probably lose the deal . Instead, try something like this: “Our solution is the best value for the money, considering the size of your team. Other solutions charge you per user, but we offer one fixed price per month that doesn’t change when you add more users.” With some extra facts, that abstract statement builds a solid foundation in reality.

6. Talk about the cost of NOT purchasing

You never want to talk about the price of your product without first establishing the value . But sometimes during a sales pitch, the prospect insists on the topic of cost. If you feel you’re not quite ready to give them a price, try switching this conversation around. “I understand pricing is very important to you since you’re working with a tight budget. But let me just ask you this question: if you don’t find a solution to [the problem you’ve discussed] in [amount of time], how much will that cost your company?” If your solution isn’t directly related to revenue, adjust the last part of that question to lead the prospect to understand the consequences of not purchasing:

  • “What would be the effect on your team?”
  • “How would productivity be affected?”
  • “How will that affect the morale of your remote employees?”

Then, take those consequences and convert them into dollars:

  • “If team productivity goes down by just 10%, how much money could your company be losing?”
  • “If morale starts to go down, your employee churn rate will go up. How much does it cost you to onboard new employees when others leave?”

By asking these questions, you’ll help prospects understand the real cost of the problem before they hear the cost of the solution.

7. Preempt objections by talking about your weak points

At the end of your sales pitch or in the next meeting with this prospect, you will likely face objections. Let’s be honest: No one knows the weak points and risks of your product better than you do. Don’t try to hide those. Instead, catch the prospect off guard by preempting their objections. In other words, tell them exactly why they shouldn’t buy your product. Honesty is a powerful tool for a salesperson. Use it to your advantage. Think of it like this: when a prospect brings up objections, it puts you on the defensive. When you bring up the weak points of your own product, you can control how they’re seen by the prospect and how a solution can be found. The key is preparing a brief solution to each weak point. Even if you haven’t figured out a complete solution, prepare a quick sentence or two that shows you’re aware of the issue and are working to address it.

Another reason you might get stuck in a rut is by developing routines that are counterproductive to your sales. It’s time to break bad habits within your sales pitch. Here are some routines that some reps fall into, as well as ideas on how to get out:

Aimlessly throwing darts in the dark

If you’re not clear on exactly what parts of your product will appeal to your audience, your sales pitch will lack proper aim.

Using our example above, here’s what NOT to do:

Sales rep: "Hey Dr. Smith, we've built this scheduling app, and it saves doctors like you a lot of time. Would this be interesting to you?"

Dr. Smith: "No, we don't really have that problem, I don't think this is really for us."

Sales rep: "Yeah, but our scheduling app can also help you to reduce staff costs because you don't need to have somebody on the phone all the time, going back and forth with potential patients. Are you interested in reducing your staffing costs?"

Dr. Smith: "No, I don't think this is something we're interested in."

Sales rep: "Yeah, but, how about if we could actually increase your revenue a bit?"

And the sales rep goes on and on like this, without a clear target, without a clear understanding of where to aim at. They’re just throwing features and value propositions around, hoping something will hit the target. That's not selling, that's speculating. It lacks direction. Instead of throwing darts in the dark, make sure you can see the target before you take aim. There are two specific ways to do this:

  • Do proper research before you get on the call
  • Ask questions that reveal needs

Once you have a clear view of the target, you can stop throwing into the dark hoping for a result, and start aiming your pitch effectively.

Building a no-street

Asking yes-or-no questions is a dangerous road to travel on. Because once a prospect starts telling you “no,” you are building a no-street. You're conditioning the prospect’s mind to say "no" to your proposals. The more often the prospect says no to you, the more likely they are going to be to keep saying no, and the bigger the disconnect between you and the prospect. Eventually, they’re so tuned-out of your pitch that they’ll respond with “no” to anything you say. Here’s how to fix this: Instead of asking the prospect, “Do you have this problem?” Ask, “What’s the main challenge you’re facing right now?” Above, we discussed the power of open-ended questions. These questions will lead you to a better understanding of your prospect, meaning you can guide them based on their actual needs.

Assuming what you like about the product is what your prospects will like

A good sales rep really believes in what they’re selling. But what you like about the product may not be what the prospect likes. Remember this scene from Wolf of Wall Street?

Do you know why all their sales pitches suck? Because each of these sales seminar attendees pitches prematurely. They assume that what they like about the pen is what their buyer likes about the pen. They just show up and throw up all over the prospect , rather than gathering information, engaging the prospect, and presenting the solution in response to their fact find.

Over-promising

You know the moment. You’re pitching, it’s going great, they love your product. Then they ask: “But does it have this feature?” The knee-jerk reaction is normally something like this: “Not yet, but it’s on the roadmap!” This is one of those phrases that’s almost certain to kill the deal. Because most of the time, either this feature isn’t really on the roadmap, or the rep has no actual idea of what the product roadmap looks like. Here’s the key: Your sales pitch isn’t about what your product might have down the road. If a feature isn’t part of your product today, or won’t be part of your product in the next few weeks, don’t sell it. When you’re trying to sell the vision instead of the reality , it’s easy to over-promise and under-deliver. That’s never a good way to start a relationship with a new customer. Instead, try to dig into why the prospect is asking about this feature. What do they want to solve? Is there another feature of your product that will solve that problem just as well? Is there a workaround using Zapier or another integration that some of your customers have used to solve this problem? By digging into the root of the problem, you can overcome this question without promising features that may never be part of your solution.

Forgetting to follow up

Never underestimate the power of the follow-up . Maybe you’ve set up some specific next-steps and are now waiting for the prospect to get back to you. That’s fine. Just don’t wait forever. To make sure this prospect doesn’t fall through the cracks, set up a reminder in your CRM to check back with the prospect after a reasonable amount of time. In Close , you can check your inbox to see upcoming tasks, such as follow-ups, or reschedule them for down the road.

Don’t let their excitement cool off: follow up to keep that lead hot .

Use these ideas to create the perfect sales pitch

So, are you ready to deliver a pitch that resonates with your prospects? The creative sales pitch ideas we’ve discussed will help you gain a better understanding of your prospects and use that information to close deals faster. By maintaining a dialogue and asking open-ended questions, you’ll keep the prospect engaged from start to finish. Also, avoiding common sales mistakes , like throwing darts in the dark or overpromising, can help you keep a good rapport with your prospect and move them to the next stage in your sales pipeline . But how does a sales pitch work over the phone? And what can you learn from top examples of cold-call pitches? Jump to the next chapter of this guide for more →

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Best Credit Card Sales Pitch Examples | Strategies to get new customers

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Best Sales Pitch For Credit Cards for a Salesman to strategize getting new customers

If you are a salesman and want to take your sales skill to the next level, you should spend some time studying the examples of top salespeople. So, in this guide, we will give you the examples you should add to our sales pitch and turn them into a script for your valuable customers. It would be best if you improve the caliber of your sales pitch by considering some ideas about the sales pitch. 

best sales pitch for credit card

A sale pitch is a presentation where a salesman explains the benefits and nature of their company in less than one or two minutes. Furthermore, sales pitches are also referred to as “elevator pitches” because they can deliver within the time of a single elevator ride. A good sales pitch should have compiled and concise message. However, a sales pitch should be broadly focused. You can attract new customers if you can present a good sales pitch and sell credit cards .

The Framework Of Sales Pitch

Here are some points you should use for building your sales pitch.

1. Mention the solution of problem

Start your sales pitch with a question about the problem you solve. Answer “why” in your sales pitch. However, you can present the pain in your sales pitch using a personal anecdote, eye-opening statistics, or a question. 

2. Value Statement

You should share a very clear and concise statement of your value. It would be best if you were outcome-focused and action-oriented. Moreover, always share the benefits of your company.

3. How to do it

Try to share the unique differentiators of your company . Moreover, explain what to do and the purpose of your company.

4. Proof Points

It would be best to mention clear references examples and always list recognizable achievements. In addition, share your industry validation and rewards.  

5. Share Customers Stories

It would be best if you mentioned customers’ successes and examples. Tell personalized customer stories. Make it real. So the customer will attract towards your company.

6. Engaging Question

Try to close the sales pitch with an open-ended question by creating a space to have a conversation. However, the success of many credit card companies is in their sales pitch. Name-droppings have a huge part, so be sure to use that to your advantage. 

7. Distribution

Lastly, distribution is everything. You have to deliver the sale pitch to the right person at the right time with the right tools in hand. Sales begin with your list of contacts. Furthermore, explain your list and personas. You should know their correct contact information and make sure that you contact them when they are willing to respond. 

Examples Of Sales Pitch

How will you make the best sales pitch? Here are some sales pitch ideas you should consider?

Example # 1: Tell In A Story Form

You should engage your customers by telling a brief story about your credit card company. The story can be about the credit card company or customers’ success through your product or credit card services.

Example # 2: Value Proposition

It is the core of the sales pitch. It depends on what value you give to this person or the company. However, your sales pitch should be sweet and short.

Example # 3: Personalization Of Sales Pitch

Keep that in mind with whom you are talking? Make sure that your sales pitch is relevant to your customers and meets their interests. However, you have to customize your sales pitch to meet the requirements of the customer you are speaking with, depending on the type of customer.

Example # 4: Switch Up Your Sales Pitch

There are several types of sales pitches that you should choose.

  • One-Word Sales Pitch
  • Question Sales Pitch
  • Subject Line Sales Pitch 
  • Rhyming Sales Pitch
  • Pier Sales Pitch
  • Twitter Sales Pitch

It depends on the type of person and which specific sale pitch your would choose for them. 

Example # 5: Considering Customers’ Emotions

You should understand your customers is the main feature of a sales pitch. So, when you know their emotion, that’s good for you to convey your message effectively to them. In addition, a better way is to revolve your sale pitch around the need of customers so that they can attract you.

Example # 6: Explain With Facts

You should explain your sales pitch by providing statistics and case studies that support the emotional appeal. However, it would be best to make them feel that they are making the right decision to buy your credit card.

Example # 7: FOMO ( Fear Of Missing Out)

Fear of missing out can create a good sense of urgency. It is a powerful motivator since the last thing you want is to attract them by your sale pitch but delay long enough for that feeling to fade away. It would be best if you got them to take action immediately.

Example # 8: Educate Them

Adding some good relative facts in your sales pitch can grab the customer’s attention. Furthermore, this can also add considerable legitimacy and trustworthiness to your sales pitch. 

Example # 9: Practice Your Sales Pitch

When you create your sales pitch, practice it many times to feel comfortable while presenting it to your clients.

Why Is A Short Sales Pitch Considered A Good Pitch?

You must optimize your sales pitch amazingly for a short conversation. However, it is important that brevity matters for a sales pitch. Using filler words, talking too much, and talking about your company for over two minutes can easily kill a conversation. So you should keep your sales pitch short, simple, and clean. Resultantly, your customers will be grateful to you. 

Your sales pitch can make or break your deal with your customers. So it is important to practice before you face your clients. It is your opening line of the conversation and the first thing your customers will hear from you when you meet them. Furthermore, nobody has the time to listen to the hour-long presentation to sell your credit cards or services. So be honest about your products and your company. However, a good sales associate should get their message concisely. Hence, you must focus your sales pitch on broad aspects. So, if you can nail your sales pitch, you will successfully attract new customers. 

best sales pitch for credit card

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10 Tips for Selling Credit Cards in Retail

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There are many benefits of using credit cards for retail customers. From cashback to reward points, credit cards offer numerous perks that make shopping more valuable and convenient. Many people use credit cards because they are easy to use and help manage their finances. However, the most significant advantage of using credit cards for retail customers is the ability to build and improve their credit score.

Credit cards are an excellent tool for anyone looking to build or improve their credit score. A high credit score can help individuals qualify for better interest rates on loans, mortgages, and other financial products. By making timely payments on their credit card, customers can show lenders that they are responsible borrowers, and as a result, boost their credit score. Moreover, having a credit card can help customers establish a credit history, which is crucial when they apply for significant financial products, such as loans or mortgages.

In addition to building a credit score, credit cards offer other valuable benefits, such as cashback, reward points, and frequent flyer miles. For example, some credit cards offer cashback on purchases made at specific retailers, including grocery stores, gas stations, and restaurants. Other cards offer reward points that can be used for travel, merchandise, or statement credits. More so, certain cards can help accumulate frequent flyer miles, making it easier to travel without spending a lot of money.

Credit cards also offer additional perks on purchases. For example, some cards offer purchase protection, which means that if a customer purchases an item with their credit card that gets stolen or damaged, they can get a refund from the card issuer. Moreover, some cards offer extended warranty protection, which means that customers can extend the warranty on products they buy with their credit cards. Additionally, credit cards offer fraud protection, meaning that if a customer’s card is lost or stolen, they are not liable for the charges made without their consent.

Another advantage of using credit cards for retail customers is the convenience factor. Credit cards are widely accepted, making them more convenient than carrying cash or checks. Credit cards are also easy and quick to use, making transactions effortless. Furthermore, some credit cards offer contactless payment, meaning that customers can make purchases by tapping their card or phone on a card reader.

In conclusion, there are many benefits of using credit cards for retail customers. From building a credit score to enjoying cashback and reward points, credit cards offer numerous perks that make shopping more valuable and convenient. Moreover, credit cards offer additional benefits such as purchase protection, extended warranty protection, and fraud protection, making them an essential tool for consumers who want to protect themselves and their purchases. Therefore, if you’re a retail customer who wants to enjoy the benefits of credit cards, it’s crucial to choose the right card that suits your lifestyle and spending habits.

credit cards in retail

Selling credit cards in retail can be a great way to increase revenue and provide additional benefits to customers. However, with so many credit card programs available, it can be overwhelming to choose the right one to offer in your store. Here are some key factors to consider when selecting which credit card programs to sell in retail:

  • 1 1. Target Audience
  • 2 2. Fees and Interest Rates
  • 3 3. Brand Reputation
  • 4.1 1. Research available credit card issuers
  • 4.2 2. Negotiate favorable terms and rates
  • 4.3 3. Promote credit card facilities in-store
  • 4.4 4. Train your staff to promote credit card facilities
  • 4.5 5. Use social media to promote credit card facilities

1. Target Audience

The first factor to consider when selecting a credit card program to offer in your store is your target audience. Different credit cards are designed for different types of customers. For example, some credit cards offer rewards for frequent travelers, while others offer cash back rewards for everyday purchases. Think about what types of customers typically shop in your store and what types of rewards or benefits they would be most interested in. This will help you narrow down which credit card programs will appeal most to your target audience.

2. Fees and Interest Rates

Another important factor to consider when selecting a credit card program to offer in your store is the fees and interest rates associated with the card. Some credit cards may have high annual fees or transaction fees, while others may have high interest rates for balances that are not paid in full each month. Make sure to research the fees and rates for each credit card program you are considering offering in your store and choose one that is competitive and reasonable. It is also important to make sure that the fees and rates are clearly communicated to customers before they apply for the credit card program, so they can make an informed decision.

3. Brand Reputation

The reputation of the credit card brand you choose to offer in your store can have a big impact on customer perception and trust. Choose a credit card program from a reputable bank or financial institution that has a solid track record for customer service and reliability. This will help ensure that your customers feel confident in applying for and using the credit card program you offer in your store.

4. Marketing Support

Finally, it is important to consider the marketing support that the credit card program offers to help promote the card to your customers. Look for credit card programs that provide marketing materials, such as signage, brochures, and online banners, to help promote the card in your store. These materials can help drive awareness and interest in the card among your customers, ultimately leading to more credit card applications and increased revenue.

By considering these key factors when choosing a credit card program to sell in retail, you can select a program that meets the needs of your customers and provides a valuable revenue stream for your business. Remember to always communicate the benefits, fees and terms clearly, and train your employees to answer questions from customers. By doing so, you can maximize the potential of selling credit cards in your retail store.

sales pitch

Having a well-trained sales staff is crucial in any retail setting, especially when it comes to selling credit cards. Here are some tips to help you train your sales staff to effectively pitch credit cards:

1. Provide comprehensive product training

Make sure your sales staff knows everything there is to know about the credit cards you offer. This includes the rewards and benefits, fees and interest rates, and any special promotions or incentives. Not only will this knowledge help them to answer customer questions, but it also gives them the confidence to confidently pitch the cards without hesitation.

2. Teach effective selling techniques

Your sales staff should be able to identify potential credit card users among customers and use selling techniques that are appropriate to each situation. For example, some customers may be motivated by the potential rewards and benefits, while others may be interested in the convenience and security that comes with using credit cards. Equipping your sales staff with these skills can help encourage more customers to apply for a credit card.

3. Role-playing Scenarios

sales roleplay

Role-play scenarios can be an effective way to help your sales staff get comfortable with selling credit cards. Create a variety of scenarios that reflect common customer concerns or questions and have your staff practice responding to them. Encourage them to ask questions and take feedback to improve their pitch.

To get started, develop a list of scenarios that include common customer questions and concerns, like the interest rate, fees, and rewards. Have your staff practice responding convincingly to each scenario, and listen carefully to their responses to give feedback.

Another useful exercise is to role-play with potential customers. Have a colleague play the role of a customer and have your staff practice their pitch. This exercise can help your sales staff feel more comfortable in real-life customer interactions, improving their confidence and their ability to persuade.

4. Offer incentives for success

Offering incentives is a great way to motivate your sales staff to sell credit cards. It could be a gift card, bonus, or even a prize for the top performer of the month. Incentives give your sales staff a reason to sell more, which helps your business by increasing sales and revenue.

5. Monitor performance and provide feedback

Monitoring and giving feedback to your sales staff is essential for them to improve their skills. Provide regular feedback to your staff on their performance and make sure to recognize their successes. Offer constructive feedback on what they can do better and be supportive in helping them to improve.

With these steps, your retail sales staff will have all the tools they need to pitch credit cards effectively. Remember that it’s important to train your staff properly and provide them with ongoing support to help them to continuously improve.

Retail Staff Driving Credit Card Sales

The competition in the credit card industry is at an all-time high, and banks are continuously devising new strategies to attract new customers. One of the ways they do this is through the retail channel. Banks partner with retail stores to issue co-branded credit cards, which offer unique benefits to customers and drive sales for the retailer. To drive credit card sales, retail staff must be incentivized. Here are some ways to do this:

1. Commission-Based Programs:

Banks can structure commission-based programs that reward retail staff for every credit card they sell. This provides an instant financial incentive and encourages staff to sell credit cards aggressively. Most retail staff are paid on an hourly basis and do not have the motivation to sell credit cards, which is why commission-based programs work well.

2. Sales Targets:

A sales target system can be used to set goals for retail staff to achieve a specific number of credit card sign-ups per month. If a staff member hits the target, they earn a bonus. This approach is effective because staff members are incentivized to work towards meeting their targets, even though there may not be any immediate financial gain.

3. Competition and Leaderboards:

Creating a competition among retail staff can be exhilarating. Banks can create leaderboards that showcase the top-performing staff members. The leaderboard system should be updated in real-time, which encourages staff members to check their rankings frequently. Incentivizing retail staff members in this way works well because it motivates them towards their goals and encourages healthy competition among staff.

4. Performance Bonus:

One way to incentivize retail staff to drive credit card sales is to offer a performance bonus. This is similar to a sales target system, but retail staff will receive a bonus based on their overall performance. Banks can calculate a bonus amount based on the number of credit cards sold compared to other store locations and staff members. The performance bonus can act as a great motivator for staff members to sell credit cards.

However, the banks must provide incentives that are reasonable and achievable. If the incentives are too high or too low, they will not serve their purpose. Banks will not get any desired results if retail staff does not believe they are capable of meeting the targets that banks have set. Therefore, banks must strike a balance between incentivizing their retail staff and giving them attainable goals.

The benefits of incentivizing retail staff members go beyond merely increasing credit card sales. The incentives create a friendly and competitive environment where employees are motivated and feel rewarded for their hard work. The retail staff’s productivity and morale improve, which has a direct impact on store sales and satisfaction for the customers.

The most effective ways to incentive retail staff members to drive credit card sales include commission-based programs, sales target systems, competition and leaderboards, and performance bonuses. The bank must ensure that the incentives given are reasonable and achievable. The incentives create a healthy and competitive environment that leads to improved productivity, better staff morale, and increased credit card sales.

Building Strong Partnerships with Credit Card Issuers to Maximize Retail Sales

Building strong partnerships with credit card issuers is essential to maximize your retail sales. Credit card issuers offer credit facilities to consumers, which can help to boost your retail sales. When you partner with credit card issuers, you can offer credit facilities to your customers, making it easier for them to make purchases from your store. Here are some tips on how to build strong partnerships with credit card issuers:

1. Research available credit card issuers

The first step to building strong partnerships with credit card issuers is to research available options. You should identify credit card issuers that offer programs that are suitable for your business. You should consider factors such as credit limits, interest rates, rewards programs, and customer service. Once you have identified credit card issuers that meet your criteria, the next step is to reach out to them and express your interest in partnering with them.

2. Negotiate favorable terms and rates

When you reach out to credit card issuers, you need to negotiate favorable terms and rates. You should aim to get the best possible deal that meets your requirements. Negotiate factors such as interest rates, payment terms, merchant fees, and rewards programs. You should also ensure that the credit card issuer provides adequate customer support and fraud protection. The key is to find a balance between a good deal for your business and a good deal for your customers.

3. Promote credit card facilities in-store

One of the best ways to maximize the benefits of your partnership with credit card issuers is to promote credit card facilities in-store. You should make it easy for your customers to apply for credit cards in-store and provide them with information on credit limits, interest rates, and rewards programs. You should also display credit card banners and signs around your store to let your customers know that credit card facilities are available.

4. Train your staff to promote credit card facilities

Your staff plays a crucial role in promoting credit card facilities to your customers. You should train them to promote credit card facilities in-store and provide them with information on the benefits of using credit cards. Your staff should also be trained on how to use credit card machines and how to process credit card transactions. By ensuring that your staff is knowledgeable about credit card facilities, you can improve your sales and boost customer satisfaction.

5. Use social media to promote credit card facilities

Social media is a powerful tool that you can use to promote credit card facilities to your customers. You can use social media platforms such as Facebook and Twitter to promote credit card facilities and provide information on credit limits, interest rates, and rewards programs. You can also use social media to offer exclusive discounts and promotions to customers who use credit cards. By using social media to promote credit card facilities, you can reach a wider audience and boost your sales.

Building strong partnerships with credit card issuers is essential to maximize your retail sales. By following these tips, you can build strong partnerships with credit card issuers and offer credit facilities to your customers. Remember that the key to success is to find a balance between a good deal for your business and a good deal for your customers. By working together with credit card issuers, you can create a win-win situation that benefits everyone.

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How to convince customers to buy a credit card? 

Anmol Sachdeva

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Everyone hates spam calls bugging them in the middle of their work day. It’s a fact you cannot ignore in 2023. But you got to call, convince and sell credit cards to make a living. Right? So, what’s the best way to convince customers to buy credit cards on a call? 

Though there is no certainty that someone will buy from you, you can at least get better with a mix of proven tactics, frameworks, and best practices. In this blog, we'll cover some basic mistakes to avoid and share a proven framework that exploits the psychology behind buying. So, let's begin. 

1) People hate credit card sales calls; 

2) You need to be valuable and creative in your opening line; 

3) Introduce yourself (not your company) & share references in the first 10 seconds of getting on a call; 

4) Personalize your ‘standard’ script to cater to their problem; 

5) Rope in their interest and keep following up.

Want to Boost Your Telecalling Performance?  Signup for Callyzer's Free Trial Now

best sales pitch for credit card

Mistakes to Avoid While Trying to Convince a Customer

Most credit call pitch calls I receive every day follow a similar pattern: 

  • Say their name and bank name;
  • Ask if I need a credit card. 

You know the result — I either don't pick up, or when I do (when I am in the middle of deep work, even to not look at the TrueCaller spam reminder), I say 'nahi chaiye' and cut the call. Do you know why you also receive the same treatment? 

Well, because you are not making any effort to make it about your prospect. Here are three mistakes you might make (like millions of other telecallers trying to push an average Indian to buy a credit card). 

Telecalling Mistake #1: Trying to Sell Straightaway

No one cares about what you want to sell them, even if it’s for free. You can’t just blurt out your offer and get done with it. 

Telecalling Mistake #2: Not giving enough Context 

Most telecallers need to find out where they got the number, the reference, or why they are calling. Well, a reminder — even our friends tell us why and when they call. No one wants to hear a stranger on call without some context. 

Telecalling Mistake #3: Not Valuing Other’s Time 

Most people you call are in their office (just like you). Imagine how your manager would feel if you were busy chattering with a random dude on call during work hours. (The reason why you get an unresponsive tone or hasty disconnects). Try to get into their shoes and find another way to be more valuable. 

So, what to do then? 

Well, first of all, understand their pain point and context and gather some good reasons to be calling. Then, follow the framework below: 

Proven Framework to Improve your Chances of Sales on a Call 

You can keep playing the calling game blindly or improve your odds by trying something that has worked for millions of successful teams around the globe. 

Here are four simple steps (plus examples) to improve your sales performance and convince more customers on call:

Step 1: Always Confirm Their Name

Don’t be a parrot when calling a prospect. Instead of just blurting out your sales script, be human and sound like one. 

Slow down and always confirm their name when they pick up your call. You can use an opening line like the one below: 

This helps you create a sense of familiarity with your prospect, which will reduce the chances of the call being disconnected by the prospect. 

Looking for opening lines to convince customers to buy a credit card? 

Check our recent blog on the best opening lines to convince a customer on call.

Step 2: Introduce Yourself & References, if any 

If you want to overcome objections in sales , it’s always good to have a reference or two when you call a cold lead. It helps turn them into a warm lead. 

For example, when you call someone and start sharing your offer, they are mostly confused or irritated about why you called them in the first place. 

But when you tell them that you got their number from a 'so and so' person as they were looking for a credit card, they are more attentive to hear (as you are talking about a solution useful to them). You can use a sales script as below: 

Step 3: Show Them You Know Them & Personalize 

As said earlier, most telecallers are in a rush to blurt out their dull 'calling script'. Well, that's a blunder in 2023 when customers prefer brands and businesses personalizing everything. 

best sales pitch for credit card

Source: McKinsey on Personalization

Indian consumers are notorious for not being loyal. We all know how soon we can ditch a brand if competitors offer better deals. Remember this while calling a prospect and personalize whatever deal you offer.

A good way is to show them that you know what they need (be empathetic) and personalize the offer. For example, if you know that the prospect loves to travel, tell them how much they can save when they pay using your credit card. 

You'll need to research a bit about what they are looking for before even hopping on a call. This is called audience research and is an important element of succeeding as a sales or telecalling representative.

Step 4: Find a Reason to Follow Up & Continue the Conversation 

Majority of Indians are not quick decision-makers, which means no one will agree to buy after just a few minutes of conversation. Instead, they need time to evaluate their options, think about them, and finally proceed with the decision. 

In such a situation, you can push hard to 'close' right on the call (and fail miserably), or open an opportunity to schedule a call with them again. You need to be attentive in understanding their objections and grab an opportunity to call them again. 

For example, if they say that they are in the office and are busy, ask them for a suitable time to call tomorrow (or on the weekend). Most of the time, this works. Plus, you get to research them more and personalize your offer further. 

It might sound counterintuitive to not 'close' the sale immediately, but trust me; the customer would appreciate the time you give them. This can even result in a good relationship, which opens up the gates for multiple referrals in the future. 

Resources to Help You Convince Your Customers 

  • How to Overcome Objections on Sales Calls?
  • Best Opening Lines to Convince Customers in 2023
  • Best Remote Sales Tips for Telecallers & Managers

Technology Can Help You Close More Deals. Give it a Shot Today

You might spend hours on excel sheets, trying to replicate a similar framework to convince customers. But the truth is — there's not enough time to manually keep track of everything. 

Instead, you should try using technology to save time, track trends, and reach out to your customers. A solution like Callyzer provides real-time insights on call performance, which you can use to improve your sales pitch, understand your success rates, and more. 

Sales managers can use Callyzer to track their agents' call activity, assign leads, and train the whole team to better cater to prospect apprehensions and sales objections. The best part — use from your smartphone. 

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  • Door-to-Door Sales Pitch Tips to Convert More

best sales pitch for credit card

Door-to-door sales pitch vary significantly from pitches used for cold calling. You need to consider the nuances of a direct selling approach like door-to-door to create the best sales pitch. Today, we are going to give you some practical tips to create the best sales pitch for your field sales reps .

However, we are not going into how to create a sales pitch. However, you can check out our blog to know the best door to door sales scripts that work. So, here are the best tips to refine your door-to-door sales pitch for more conversions. 

1. Leave Room for Changes

A door-based selling sales pitch should never be rigid. You never know which way the conversation will head, so it’s necessary to remain flexible. 

You can use your sales pitch to keep track of the main points and the questions to ask. But keep room for changes so that you can handle the conversation in the best way no matter the direction it takes. 

You can treat your sales pitch like a checklist to ensure you didn’t miss out on important points or questions. 

2. Include Open-Ended Questions

Your field reps will need to ask multiple questions to qualify a prospect and discover his needs. It’s always better to ask open-ended questions that give an opportunity to your prospect for speaking out. 

An example of an open-ended question will be – “Can you tell me how you think you can solve your problem?” Asking questions like this helps you uncover the pain points of your prospect so that you can align the feature or benefits of your product accordingly. 

Asking questions that can be answered with a simple “yes” or “no” will not help you learn about your prospect. 

3. Be Clear and Concise

Your sales pitch should be very easy to understand without any ambiguity. It should resolve all queries a potential customer can have and shouldn’t drag on. Be concise and to the point for generating the most impact.

However, don’t miss out on crucial details, features, or benefits about your product. Just be short and sweet!

4. Include Expert Knowledge

Door-to-door sales reps need to establish themselves as experts in the industry. They have to provide expert tips and facts to convince customers. 

Your reps should know the product inside-out even before they knock at the door. To help them out, your pitch should contain extra knowledge and information that helps them sell. You can cite industry publications and research papers to make your pitch more convincing and trustworthy.

how-to-improve-field-sales-teams

5. Don’t Sound Desperate

Your sales pitch should influence and encourage the prospect to take action. However, your sales pitch shouldn’t be too aggressive or too pushy. 

Customers can sense desperateness really quickly and will probably call off the deal. Your pitch should flow naturally and be customer-centric. It should align with the pain points of the customer and describe how your product can resolve the problem.

Being pushy in your sales pitch doesn’t help. You can only make a sale when someone is already interested in your product, to begin with. 

6. Include Pauses for Answers

Your door-to-door sales pitch should consider all the nuances of having a conversation. It should sound like a conversation and give the opportunity to your client to speak out. 

It’s always better to leave pauses in your script where you expect an answer from your prospect. Accounting for your prospects’ replies makes way for an effective sales pitch. 

7. Keep Multiple Options

We already said how you need to be flexible with your direct selling sales pitch. You can help your reps stay flexible by suggesting multiple options for answers and questions from your potential client. 

Let’s say you are selling garden hoses. So the first thing in your sales pitch would be the question- “do you have a garden?” Now, what if the prospect answers, “no?” Should you end the conversation there and move on?

Well, like we said, offering multiple options in the pitch can make a big difference. If the customer says “no” to your question, you can then ask, “do you need something to wash your car with?”

Most probably, the prospect will have a car even if he doesn’t have a garden. Your reps can then sell the garden hose as a pipe to wash cars.

8. Stay Open for Changes

Developing a door-based sales script is an evolving process. You need to adjust and refine your dialogues based on the impact the pitch creates. 

If you see a pitch is not working out, then decide the changes you need to make. The customer replies will help you determine if your pitch is working, or you need to make changes. 

9. Induce Familiarity

We are more likely to trust someone who says they know someone we know! You can adopt the same technique in your sales pitch to convince potential customers. 

Let’s say you visit a few houses in a neighborhood. In your pitch, you can then take the names of the people you visited. 

Let’s say you are selling LED bulbs. When you knock at a door, you can say-

“I just told Mr. Rogers next door how he can save hundreds of dollars every month by switching to LEDs. Do you want to save money and the planet like him?”

This creates more impact and also makes your prospect more likely to listen to your reps. 

10. Include Facts and Figures

Nothing convinces better than facts and figures. Instead of saying our product can help you save money, tell your prospect exactly how much they can save. So, instead of saying, “buy our product and save big,” you can say “buy our product and save $100 each month.”

Which one do you think creates more impact? Along with following our tips, consider using a Mobile CRM like LeadSquared  to empower your reps on the field to make more sales.  

Harshit Jain

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Sales - 8 min READ

6 sales pitch examples (and why they work)

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Copper Staff

Contributors from members of the Copper team

Not only do you have to actively sell your product or service to the person you're talking to within minutes, but you'll also need to connect with them. Y'know, on a human level.

  • Elevator pitch example

But closing a deal isn’t as easy as just building rapport (with both prospects and existing customers ). You’ll need to use powerful action words, yet be cautious about how you come across.

Too salesy? It’ll put off your audience.

Too informal? Your prospects won’t feel the urgency to buy.

There’s a fine balance between being overly promotional and being too friendly with your prospects. Either could banish any chance of your prospects thinking, “Wow! I need to buy this today.”

Take a look at these six effective sales pitch examples for some tips on how to walk that line:

  • Phone call sales pitch example
  • Email sales pitch example
  • Voicemail sales pitch example
  • Presentation sales pitch example
  • Follow-up sales pitch example

1. Phone call sales pitch example

Selling products or services over the phone is one of the most popular forms of pitching to a potential client, but don't let that fool you into thinking it's the easiest.

This sales pitch is typically delivered when cold-calling your prospects. Since these people haven’t heard of your brand before, it can be tricky to grab their attention and build trust over the phone.

The success of your phone call sales pitch depends on your sales script . If you’re boring your potential customer with a long intro about your company, there’s a high chance they’ll simply hang up.

(Plus, with eight attempts to reach a cold call now considered average , you’ll want to keep prospects on the phone if they answer it.)

Lucky for you, this phone call sales pitch example can help grab your prospect’s attention instantly— and pique their interest about what you’re selling:

Salesperson : Hey Naomi. It’s Ian from Acme Company. How are you?

Prospect : I’m okay. What can I do for you Ian?

Salesperson: I noticed a number of your ads on Facebook and Twitter promoting X product, and felt you could really boost your conversions by making just a few small changes.

Prospect : Sorry, what do you guys do?

Salesperson : We work with eCommerce companies like Harry’s to manage their social media ad campaigns. In fact, after only one month of working with Harry’s, for every $1,000 they spend now, they get a 30% increase in conversions.

Prospect : [thinking]

Salesperson : I’d love to learn more about your ad campaigns, Naomi, and share ideas that've worked really well for us. Can we find a 15-minute window next week for a brief call?”

But what makes it so good?

Let’s look at the opening line.

Instead of opening with a generic “Have you got a few minutes to chat about our product?” the salesperson begins with a conversation to make sure the prospect is in the right frame of mind by asking how they are.

Not only does this avoid sounding too salesy, it also sets the tone for the entire conversation.

Then the salesperson explains how they met the person they’re calling: through their social media ads.

(Privacy concerns are big. Anticipating this and getting it out in the open can clear any “Sorry, how did you get my contact details?” questions that could restrict your flow of conversation.)

Once the salesperson has explained this, they have a quick back-and-forth about basic product details and how the service they’re selling could be beneficial.

Instead of waffling on (and potentially boring the prospect), they close the conversation by requesting a follow-up call within the next week. This works because:

  • The prospect has time to set aside mental space to chat about the service being sold, rather than being caught off-guard.
  • The salesperson can prepare for their call and do some research to further personalize the pitch.
  • When they’ve had time to prepare, the prospect can digest information properly rather than listening to the salesperson talk.

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2. email sales pitch example.

Email sales pitches are delivered similarly to cold calls. The only difference? It’s sent via email rather than over the phone.

Although email pitches eliminate common problems that phone call pitches have, they still don’t guarantee results.

Why? The average person receives around 121 emails per day .

With so many messages hitting inboxes, you need to do something special to stand out and engage your prospect.

This email from Demandwell is an excellent sales pitch email example.

But why does it work so well?

Simply put, it’s digestible. Instead of sending a 1,000-word essay about the service she’s selling, Summer describes it in two short lines (the first two lines).

She gets right to the point, clearly explaining what her product does and the value it offers.

Summer also uses visuals in her cold pitch. The screenshot gives the recipient a glimpse into the product and its UI.

But our favorite part is the offer of lunch or coffee, on her. Who said that free coffee wasn’t an effective way for sales teams to make more sales?

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3. Voicemail sales pitch example

Unfortunately, many sales reps spend the majority of their cold call time leaving voicemails.

(That could happen if you’re attempting to contact prospects at inconvenient times.)

But whether you’re calling at the wrong time or being ignored because you’re hiding your caller ID, you need an awesome voicemail sales pitch if you want to hear back from your prospective client.

Here's a voicemail sales pitch example from Sales Hacker :

Notice how their sales representative opens with a quick introduction. Don't make someone listen to a five-minute voicemail, only to find out who’s talking in the last 15 seconds. They probably won't make it all the way to the end of the voicemail anyway.

Their sales team also uses social proof to back up their work. Sharing specific success metrics helps build credibility and show value.

After you leave this type of voicemail, we recommend having your sales team send a follow-up email to encourage people to contact you that way. This can help phone-shy prospects learn more about the products you’re selling in a way that they're comfortable with.

Pro-tip: Become a sales email master with this 6-day sales email boot camp.

4. Presentation sales pitch deck example

Delivered on a slideshow and presented by a sales representative at your company, presentations are one of the most traditional forms of selling.

But it comes with its own challenges, and it’s not just technical problems you’ll have to prepare for when delivering a sales presentation. Whether it’s a private pitch to a single company or a presentation for an industry event, you need to grab your audience’s attention.

Take this sales deck example from GoSquared :

The cover slide not only shares their value proposition but also showcases valuable social proof with badges and reviews from credible tech review sites.

Bonus: visuals improve your sales presentations because they are processed 60,000 times faster than text . Also, storytelling is always a good way to improve your sales pitch.

In your sales pitch deck, include considering images of the founders. Allowing the audience to relate to the brand through names and faces lets the speaker explain the brand’s history in a fun way — oh, and in case you ever want to overload a presentation with numbers, 63% of event attendees remember stories , while only 5% remember statistics.

5. Elevator pitch example

Think about the last time you were asked, “What do you do?” Chances are you were caught off-guard and struggled to string together a concise pitch that explains who you are, what you do, and your unique selling proposition .

The elevator pitch is a two-minute speech that should be up your sleeve—and ready to be delivered to anyone who asks.

Here's an example of a great elevator pitch from G2 Crowd .

And the kicker? It's only 21 seconds long.

Pretty impressive.

What we like most about this sales pitch example is the tone of voice. No jargon, plain English.

That’s key to perfecting your elevator pitch: not over-selling your product or sounding like the stereotypical sleazy salesperson.

6. Follow-up sales pitch example

Speaking of follow-ups, our final sales pitch example covers just that: the art of following up with a prospect who hasn’t returned your previous messages.

Did you know that it takes on average five attempts to close a sale ? That’s a shocking statistic—especially when only 30% of salespeople push for more communication attempts after just one email.

Make it a top priority to follow up with prospective customers. Whether you spoke to them at an event, over the phone, or via email, you could get a head-start on your competition—just by being persistent.

This follow-up sales pitch example from Zendesk is a winner:

This smooths the path for the sender to prove they were interested in the previous conversation by briefly touching on a specific pain point, rather than of firing off a generic email.

This follow-up sales pitch is short and to-the-point, offering to answer questions without putting too much pressure.

Because it ends with a call to action that prompts a phone call, this follow-up email template gives you a much better shot at converting lukewarm leads into red-hot contacts.

Use these sales pitch examples to close more deals.

As a sales rep, your pitch is your bread and butter—no matter what you’re selling (or who you’re pitching to)—which means you should definitely put some time and effort into perfecting your own.

The next time you’re writing a cold call script or perfecting your email template, try using a few elements in these sales script examples and see how you can improve the flow of your own sales pitch.

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Objection Handling: How to Overcome Sales Objections and Win More Deals

Nothing deflates your dreams of meeting last-minute quotas or cashing huge commission checks like unexpected sales objections.

We’ve all had those sales where we quickly close a huge deal with eager prospects in record time, but those are a rare, lucky treat. Most of the time, we’re getting hit with sales objections left and right. It’s how we handle those objections that separate the pros from the amateurs.

Successful objection handling means responding to a customer's objections or doubts, but without pushing them to buy. It’s a process where you listen, understand, and work together to address concerns. If you’re not skilled at objection handling, you could put hours into crafting the best sales pitch only to watch your deal circle the drain as you can’t come up with a good answer to an objection. 

If you’re tired of losing deals to prospects saying, “Your price is too high,” “Now isn’t a good time,” or, “We’ll buy if you add these features,” it’s time to up your objection handling skills.

Acknowledge, Respond, Learn: Your Objection-Handling Technique

A sales objection is a rebuttal from a lead during the sales process that states why they will not be buying from you. The most common sales objections include a lack of need, a lack of trust, no budget, or no decision-making power.

Objection Handling - Acknowledge, Respond, Learn

It’s reasonable to expect sales objections for every deal (the longer you spend in B2B sales, the more you’ll get used to them). Below is an effective objection-handling process you can use to both manage objections and learn from them.

  • Listen closely to the objection. Dedicate your full awareness to active listening [or reading if via email] to deeply understand what is being said.
  • Ask clarifying questions about what they mean will reveal the root of the issue. 
  • Reframe in a positive way: Reframe their objection with a positive solution. For example, “You’re the most expensive option” can be reframed as “We provide the best long-term ROI.”
  • Resolve quickly: The faster you can satisfy their concerns, the more likely the sales cycle will continue. You should have “canned” answers to common objections you can quickly recite.
  • Keep responses clear: Long responses can be seen as "selling" instead of addressing concerns. Keep it short.
  • Don’t wing it: If you need more information, ask for it or look it up.
  • Confirm you’ve satisfied the objection: Ask your potential buyer how they feel about what you’ve said, or if you’ve alleviated their concerns. 
  • Log objections and how you responded in your CRM.
  • Create an objection management document that lists the top 25 most common objections and a short response for each. 
  • Practice and memorize objection responses. Develop canned [generalized, not word-for-word] responses to quickly deliver confident, compelling responses to common objections.
  • Segment by market or persona. Prospects within similar personas and markets will tend to have the same objections. Prepare for conversations by sorting prospects’ objections into groups by market or persona. 

The longer you implement these techniques, the more skilled you will get at uncovering the root cause of these objections and successfully responding to them.

To help you get prepared to handle sales objections, let’s jump into some of the most common objections that all salespeople face.

The Six Most Common Types of Sales Objections (And How to Respond)

Despite the uniqueness of what you’re selling, your objections aren’t special. All salespeople face the same common objections, which is fortunate because it means you can learn from how other people deal with them.  

The most common objections fall into these same six buckets:

  • Lack of budget
  • Lack of need
  • Lack of trust
  • Lack of urgency
  • Lack of authority

Below, we’ll break down the why behind each type of objection. Then, we’ll go over some examples and responses that you can take for your own sales team. 

1. Lack of Budget: Overcoming Pricing Issues

When you hear, “Your product is too expensive,” “I need a discount,” or “We already allocated our budget for other needs,” you’re getting hit with a lack of budget objection. To overcome these, you need to remind your potential customers about the value you’re providing and make them feel like that value is worth your price.

The Six Most Common Types of Sales Objections (And How to Respond) - Lack of Budge

People often use price objections to hide other concerns or fish for a discount. If you ask the right questions, you can get to the root of a pricing objection and figure out what’s really going on. Below are some price objection examples and responses you could give. 

Objection: "It's too expensive."

When a prospect says your product is too expensive, it’s often because you haven’t demonstrated enough value to justify your price .

The other possibility is that they’re using a pricing objection to mask other concerns. They could also just be trying to start a discount negotiation, and I recommend you don’t give in. The first move is to ask questions and find out what’s really going on.

This open-ended question will get your prospect to reveal some important information about how much they value your solution. You can use that information to demonstrate the value that you’re providing and help them see that the price is justified. 

Objection: “We have no money.”

If the “no money” thing were a true objection, they wouldn’t be talking to a sales rep. What they really mean is that they don’t have the money right now . The best way to counter this is to find out when the budget will open up and set a date to follow up.

Objection: “I need to allocate this budget elsewhere.”

With this objection, they’re telling you they have the money, but they’re not valuing your solution over other priorities within the budget. 

The best way to respond to this is to go all in on demonstrating value. You can do this by reminding them of the pain that their problem is causing and how much value you create by solving it. Testimonials, case studies, or other social proof can help hammer this down. Alternatively, you can ask for real numbers and provide projections on how much time and/or money they’ll save. 

Objection: “There’s not enough ROI.”

This is another example where you need to get stronger at demonstrating value. They clearly aren’t seeing how your solution creates value, so your job here is to get super specific about how it will. 

Don’t make the mistake of just repeating key product features—they heard you the first time, and saying it again won’t convince them the ROI is there. A strong case study, a referral from a product champion, or running their specific numbers and showing the projected ROI will help turn this one around. 

If you can get specific numbers in your response, you’ll be better positioned to prove ROI against those numbers. And you can do so by comparing to your most successful customers. 

If they provide those costs, you can say: "Our customer [name] has a similar use case and costs. Last year, they saved [X dollars] by using our product. Can I put you two in touch so you can chat about the potential ROI from using our product?"

Psst... Get our free objection handling template to start managing objections like a pro.

Objection: “Another option is cheaper.”

Your price is what it is for a good reason. If the other option was truly as good, it’s highly unlikely it would be cheaper. If it is as good and way cheaper, then either you or them are going out of business soon. 

In this situation, you need to show why your solution is clearly worth more than the other option. Show them how your better and more advanced features will save them time or money, streamline processes, or create a better experience for their employees. Remind them that the other solution only solves part of your customers' concerns and that the extra investment pays off with higher ROI in the long run. 

Cheaper isn't equal, and by pointing these issues out, they'll likely realize on their own that spending more on your solution is well worth it.

→ For more, check out our 18 proven strategies to overcome pricing objections .

2. Lack of Need: Reframing Your Solution to Fit Their Needs

It downright sucks to hear that your solution is “not a good fit,” as it shows that they didn’t buy into the value that you worked hard to demonstrate. Objections like these fall into the “lack of need” bucket and are usually a polite way of saying, “I don’t believe in what you’re selling.” However, they’re by no means a deal-breaker.

To get to the bottom of these objections, use critical questions to better understand what’s holding your prospect back. Then, take those responses and use them to reframe the value of your solution in a way that aligns with their stated needs. 

The Six Most Common Types of Sales Objections (And How to Respond) - Lack of Need.

Objection: “We don’t have the ability to implement this solution.”

Changing old habits always takes some initial pain. For example, your prospect may have employees who are used to the old system and don’t want to deal with learning something new. This can lead them to believe they just don’t have the time or resources to make a change. 

Ask them to elaborate on why it’s painful to make this change, then remind them of the long-term value that will far outweigh the short-term pain (this is a common theme in overcoming objections). 

In the real world, this response would be better with an official report that shows how much they could save over a one-year period. The report can acknowledge the start-up investment and then show the possible ROI. Real numbers and tangible benefits are great at changing their point of view. 

Objection: “I’m happy with the way things are.”

Every sales professional has or will encounter people who are resistant to change. A classic example (and one I’ve faced many times) is being brought in by your champion to deliver a presentation to the rest of the team. Then, a Debbie Downer who hates change will complain and say things are great the way they are. 

These are people who either don’t have a problem that needs solving or are actively ignoring it. To overcome this, you need to point out the problem so obviously that even the change resisters can’t deny that it could be better.  

Ask them about the most obvious thing that’s wrong with doing things the old way and have them explain it to you in their own words. Then, talk about how your solution specifically solves those problems that they just admitted to. They should at least acknowledge that things could be better, which either gets your foot in the door or reduces resistance from the hard nosers of the group. 

The Six Most Common Types of Sales Objections (And How to Respond) - I am happy with the way things are

Objection: “Your solution is too complicated.”

While the prospect in this situation might feel a lack of need, what they really lack is understanding. It’s your job to simplify the problem that you’re solving and to break things down into easily understandable chunks of information. 

Ask questions to understand what exactly they are confused about or why they think your product is too complicated. Then, focus on re-explaining that area they are struggling with in super simple terms. Use metaphors, analogies, and story-telling if you think it would help. You can also break processes down into simple steps. Use anything you can to make the value you provide (and how you provide it) crystal clear.

Objection: “I don’t see how your solution will help me.”

This is another situation where the prospect doesn’t see the value of your product and needs more information. However, instead of asking for that information, they’d rather throw up an objection and try to turn you away. Your job is to ask questions about their pain points so that they can see how your solution helps. 

This will get them to open up about the problems you solve. If they indeed do suffer from similar problems, then they should see that your solution can actually help them. 

3. Lack of Trust: Regaining Confidence You May Have Lost

Building trust takes time, and it can be hard when you're facing a skeptical prospect. At the beginning of the sales process, you’re especially vulnerable to lack of trust objections because you haven’t built a relationship yet. Asking questions and getting to the bottom of what your prospects actually need is the most reliable way to overcome these types of objections. 

The following objections show that your lead doesn’t yet trust you or is generally uncomfortable moving forward. You need to get them to open up in order to successfully move forward. 

The Six Most Common Types of Sales Objections (And How to Respond) - Lack of Trust

Objection: “Your solution is a fad and won’t last.”

If you’re selling a new type of product or service, you don’t have as much social proof to rely on. You’ll need to show that your product is going to last. I personally had this issue with one new product that my previous company sold to accountants, who are highly skeptical since they’re being marketed new products all the time. 

To change their mind, share positive feedback you’ve received from similar customers and give projections about how your product can improve their metrics. You’ll need as much to convince them that you’re worth a shot.

Objection: “I’ve never heard of your company.”

Though this seems negative at first, what they’re indirectly asking for is more information about your company. This is an opportunity for you to talk about how you solve their problems and build rapport. 

Give them some key points about your company, what you do, and how you can help them. Use testimonials and social proof to show that you can deliver on what you promise. Then, ask related questions about how you can solve similar problems for them. 

Objection: “You've got a great product, but you’re not the industry standard.”

It’s been found that 50 percent of startups fail within the first five years. So, it’s no wonder prospects hesitate to commit to startups when they could use the proven incumbent. Your product may be better, but the industry standard is safer.

To win these people over, you must convince them that you are better than the industry standard. Ask them about how the status quo has served them so far and find out what’s not working well. Double down on how your solution solves those legacy problems and goes beyond other "standard" solutions. Position yourself as a positive change-maker who can disrupt the old ways. 

Objection: “We’re already working with [X competitor].”

Knowing that your prospect is already using a competitive solution is valuable intel. You know that they’re willing to invest in solving the problems your company solves, and you should know the competitive advantages that you can exploit. The move here is to gather information about their experience with your competitor.

Ask them what’s working well, what isn’t, why they chose it, and so on. Use that information to present your product as the superior option .

Objection: “I’m already locked into a contract.”

Overcoming Objections About Being Locked in a Contract

This objection implies that while the prospect is interested in your product, they don’t want to take the financial hit to get out of a contract with your competitor. In this case, get them to open up about what their ideal state would be if they were not locked in a contract. Use the info they give you to make a stronger case about why breaking that contract would be worth taking the hit over the long haul. 

Follow this up with something like, “It sounds like these problems are worth solving now. Can you share the contract details with me so I can run an ROI analysis on the cost of breaking your contract vs the costs you’ll save with us?”

Objection: “I’ve heard negative feedback about your company.”

For what it’s worth, this objection is ultimately just a great conversation starter. It’s interesting to know what others are saying about your solution, and it gives you a chance to clarify a potential weak point in your own words. 

Instead of scrambling to defend your company, address the claims directly and explain how that issue is being improved or completely solved. If it hasn’t been addressed, promise that you will bring it up internally and get it dealt with ASAP. Continue the conversation by asking about their specific needs in this area and speak about how you can add value. 

Your goal is to change how they view your company without being combative. It’s similar to taking feedback from your manager—instead of getting defensive or bad-mouthing others, explain how you’ll do better. 

4. Lack of Urgency: Get Busy Prospects to Make You a Priority

Salespeople constantly get hit with, “I’m too busy right now,” but what they’re really being told is, “This isn’t a priority.” To deal with these, you need to challenge leads with questions that get them to see that this is a high-priority problem that needs solving sooner rather than later.

You also need to be diligent about following up at the right time with valuable questions/statements rather than “just checking in.” 

The Six Most Common Types of Sales Objections (And How to Respond) - Lack of Urgency

Objection: “Your solution isn’t a priority right now.”

When a prospect says your product isn't a priority, one of three things is true:

  • You’re selling to the wrong customer .
  • You aren’t pitching to your prospect’s priorities.
  • Your prospect is masking their real concerns.

Ask them if the main problem that you solve is worth solving for them, and then find out more about what’s holding them back. You might find it’s a temporary budgeting issue, internal resistance to change, or something else you can work with. Or, maybe they’re just not a good fit for your product, in which case you can move on and focus on higher-quality leads.

Asking the right questions should frame your solution in a way that makes it a higher priority than they were previously thinking. 

Objection: “Just email me more information, and I’ll get back to you.”

Your prospect may have good intentions when they promise to get back to you, but you’ll probably never hear from them again. When you leave follow-up to your prospects, you’re basically giving up.

Agree to send them more information , but close with a next step to have a more in-depth conversation. Alternatively, you can end the email with a question that will reveal more about their needs. Then, if they don’t answer that question, you have a reason to follow up. 

Objection: “I’ll think about it.”

Prospects say they have to think about it for one of these two reasons: They're not interested, or they are interested, but not fully convinced. Either way, while they’re “thinking about it,” the deal will slip out of your hands. 

Your job is to find out what they’re thinking. This is just a chance to ask more questions and uncover more needs that you can address. Get them to spill the beans and reframe your solution as the thing that will solve their painful problems. 

Objection: “We’ll buy soon.”

In my days of selling to the pharmaceutical industry, some of my clients were hospitals and universities. That means some of my deal cycles lasted years (the longest was over two years). I got very used to dealing with “we’ll buy soon” objections. 

What this means is that they most likely want to buy, but haven’t made formal plans to do so. They haven’t put it in the budget, contacted procurement, or done whatever they need to do to make things happen. Your job is to kick them (not literally) into gear. 

Find out what specific action steps need to happen to get them to buy your product. Then, create a mutual action plan to get them over the hump. You can also walk them through the virtual close so you can better understand their buying process. The trick is uncovering the steps, then you can help them move through them. 

Objection: “There’s too much going on right now—call back next quarter.”

Another common one from my pharma sales days. I recommend addressing this objection directly by asking what’s going to change next quarter that isn’t already happening now. Don’t be too aggressive, but don’t let them give you the brush-off without getting the details. 

If there are legitimate reasons why they need to hold off, use your CRM to set an appropriate follow-up at the right time.

5. Lack of Authority: How to Reach the Decision-Maker

Ahhh gatekeepers , a classic sales obstacle. How do you get them to pass you on to the person who is really making the decisions? Often, they just want to avoid the potential embarrassment of allowing a salesperson to talk to their boss. They get around this by “passing the buck” and acting like their hands are tied, but we know that isn’t always true.

Logical reasoning and a clear value proposition can get your prospect to reconsider allowing you to speak to key decision-makers.

The Six Most Common Types of Sales Objections (And How to Respond) - Lack of Authority

Objection: "I'll take a message for [decision-maker]."

Gatekeepers are living, breathing objections. They’re often the first roadblock you’ll face. How you interact with them determines the direction of the entire deal. If you play your cards right, they can become one of your most valuable assets. Get them on board with your vision, and they’ll become your internal champion .

Your best strategy is, first, to stop thinking of them as gatekeepers . After all, if you can’t win them over, how could you sell to their boss? Develop trust with them over time, and demonstrate the value you have to offer them and the company.

Respond by starting up a sales conversation with them about the problems you solve. That will make the message much more likely to reach the decision-maker and will give you some talking points for follow-up questions later if you don’t hear from them. 

Objection: “I can’t sell this to my team.”

A good salesperson can arm their prospect with the information they need to counter any objections from their team. Rather than giving in to their assessment that they can’t sell you or your product, help them prepare to pitch your product to their team the same way you pitched it to them.

Objection: “I can’t make a commitment until I meet with other decision-makers.”

The larger the businesses, the more stakeholder meetings there will be. They slow down the sales process , but can also be a powerful sales tool. The trick is getting an invite.

Next time your prospect says they need to meet with other decision-makers, find out if you can attend (either in-person, by phone, or via video conferencing). This meeting could be your chance to get in front of all of the stakeholders, giving you a chance to close the deal faster.

Objection: “I’m not authorized to sign off on this.”

Turn this objection into an opportunity by asking to speak with the decision-maker directly. It’s a perfect segue into doing so. Your goal here is to get the name and contact info on who you need to speak to next. 

6. Dealing With a Hard No: How to Know When it’s Time to Quit

When getting a “no,” you need to figure out if it’s a hard no or a "not now" objection. A hard no should be considered a real “no,” and not something you should keep pursuing. Doing so will damage your company’s reputation while also wasting your time—a two-for-one bad deal!

If you’re unsure whether no really means “no,” ask a clarifying question, such as:

  • “Have you decided to go with another solution?”
  • “Are you planning to purchase?”

The other issue reps deal with here is being ghosted. A lack of response is not the same thing as a “no,” and you’d be amazed at how thoughtfully following up with ghosters can help you later on. Even following up with a sales call just once a month or quarter can help revive a deal. Follow up with a useful tidbit of information, rather than just a boring check-in, and you’ll move higher up the priority list. 

My advice is to always go for no . That means that unless you get a hard no, keep following up in a thoughtful way, even if that’s once every few months. 

However, once you get a hard no, lay off completely and move on to new prospects . Don’t worry, there are billions of people in the world, and you’ll find someone else to sell to.

Objections are Usually the Beginning of Something Great

While objections can feel like a hard stop in what you were hoping was a smooth sales process, you should actually view them as useful feedback. They reveal exactly what is blocking you from moving forward, and give you the information you need to overcome them. 

So, instead of being discouraged, see every sales objection as an opportunity to better understand your prospect’s concerns and overcome them. 

To help you put these objection-handling tips into practice, we’ve developed a simple framework that you can swipe for free. It can help you overcome any objection (other than a hard no) and gives you everything you need to structure a solid response. 

DOWNLOAD YOUR FREE OBJECTION-HANDLING FRAMEWORK→

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Parent item expand the sub menu, jw anderson: colloquialism comes to the fore, baftas 2024: best dressed guests, street style at london fashion week, credit card installment plans are a boon for merchants and consumers, according to new study.

Credit card installment plans boost sales and satisfaction, reveals Splitit-Pymnts study.

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A new study by Splitit and Pymnts has found that general-purpose credit card installment plans are a reliable way to increase sales and improve customer satisfaction. The report “Divided, Not Conquered: Acquirer and Merchant Confusion Clouds Split-Payments Landscape” found that 78 percent of merchants intend to improve, or are currently improving, their ability to accept these payments.

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Nandan Sheth, chief executive officer at Splitit, said the data shows that more than three-quarters of merchants surveyed plan to improve their systems due to higher average order values and greater consumer satisfaction. “Although some disconnects between merchants, acquirers and consumers were found in the report, the future is very bright for card-attached installments,” Sheth said. “We know that providing a white-label card-based solution, such as Splitit’s, is appealing to a broad range of highly qualified shoppers with, on average, higher FICO scores and fewer delinquencies overall.”

The research also revealed that while 30 percent of merchants polled believe that consumers would prefer to know about their payment options early in the customer journey (before making their purchasing decisions), “more than twice as many shoppers — 66 percent — say that they want to see their payment options before they decide what to buy,” Splitit said adding that just 4 percent of those polled said they even offer a card-based installment plan before checkout.

The report also showed that 100 percent of respondents who said they want to offer installment plans before checkout “say that this will lead to increased sales, meeting consumer demand, improving customer satisfaction, reducing declined transactions and gaining an advantage over their competitors.”

The poll also showed that 64 percent of consumers who make more than $100,000 a year use installment plans, “challenging assumptions about credit card use and income,” Splitit said.

“Overall, as consumer preferences continue to move toward more flexible payment solutions, merchants and acquirers will need to tailor their split-payment offering mix to meet shoppers’ expectations,” the report stated. “Improving their payment systems to allow for more credit-card based installments, as well as providing greater transparency on payment options earlier in the purchasing journey, will allow merchants to maximize sales and increase customer satisfaction.”

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5 credit card trends to watch for in 2024

  • Published: Feb. 10, 2024, 9:51 a.m.
  • NerdWallet | special to cleveland.com

While a recession never materialized in 2023, it was still a tough year financially. Interest rates and costs continued to climb, leaving many consumers turning to their credit cards — and taking on more debt — to make ends meet. According to NerdWallet’s 2023 American Household Credit Card Debt Study , total credit card debt in U.S. households increased by 15.6% from 2022 to 2023. Here’s what we saw happen with credit cards last year:

  • The credit card industry took a cautious approach, pulling back on those targeted credit card offers you get in the mail or your email inbox, according to Competiscan, a company that tracks and analyzes direct marketing activity.
  • Consumers sought lower-interest loan products, opting for buy now, pay later plans and borrowing against their credit limits at lower rates. “What I like about that is it’s giving people more options on how to manage their money and what works best for them,” says Beth Robertson, managing director of Keynova Group, a financial services intelligence firm. “I think that will continue regardless of interest rate fluctuations.”
  • Credit card rewards remained important to consumers who were looking to get more value out of their purchases at a time when costs increased.

Here are some trends we may see in 2024.

1. Interest rates could go down

Interest rates have increased 11 times since the beginning of 2022. The average APR charged for credit card accounts that incurred interest peaked at 22.77% in the third quarter of 2023, according to the Federal Reserve (the average rate as of November 2023 went down just a smidgen to 22.75%). Because inflation is cooling off, the expectation is that the Fed will lower interest rates in 2024 .

Regardless, credit cards charge higher interest rates compared with other types of loans. It’s worth considering ways to reduce spending on interest payments, such as using a balance transfer credit card or consolidating debt with a personal loan. Some cards allow you to borrow a portion of your credit limit at a low-interest rate. You can also call your credit card company to see whether you’d be eligible for a lower interest rate.

2. All eyes are on the Credit Card Competition Act

When you make a purchase with a credit card, a payment network like Visa or Mastercard serves as the intermediary between the merchant and the credit card company. For their services, these networks charge an interchange fee , a small percentage of the purchase price. If you use a card that runs on the Visa network — that is, a card that features the Visa logo — then, the merchant must go through Visa to process that transaction and pay whatever fee is charged. The same is true of Mastercard: Present a credit card bearing that logo, and the merchant must run the payment through Mastercard and pay that fee.

The Credit Card Competition Act is a bipartisan measure that would require large credit card-issuing banks to allow merchants more choice in which payment network can be used for processing transactions. The idea is that introducing competition might drive down some of those interchange fees, which many merchants consider excessive. Proponents say merchants may pass those lower costs to consumers, or reinvest in their businesses, leading to an improved customer experience.

Opponents of the proposal, however, point out that it doesn’t require merchants to lower their prices, so there’s nothing stopping business owners from simply pocketing those earnings. They also argue that if credit card issuers lose out on interchange fee revenue, they may diminish their rewards programs to make up for the shortfall.

But for now, at least, all of these possible outcomes are just theories. No one knows for sure what progress the bill could make this year, if any, or what exactly its consequences might be .

3. Rewards will continue to be reimagined

Earning cash back or travel rewards when you use your card for groceries, gas, restaurants and travel expenses is certainly nice, albeit a little unimaginative at this point. To attract and retain millennial and Generation Z consumers, credit card issuers are continuing to rethink rewards.

According to Jacqueline White — president of i2c Inc., a global provider of banking and payment solutions — more personalization helps younger consumers feel seen by the credit cards they carry. “It comes down to marketing specifically to you as an individual, knowing your age, stage of life, financial goals,” White says.

Matthew Goldman, founder of Totavi, a financial technology consulting firm, says that financial technology companies will continue to bring unusual credit cards to the market. “A lot have failed, but that won’t stop people from trying.”

Expect more cards that earn rewards in relatively new categories that appeal to the next generation, like electric vehicle charging , online shopping and rent payments . “The innovation is exciting, because a more personalized card for what you need is going to be a better card for you,” Goldman says.

4. Issuers want to keep cardholders close

One way card issuers are keeping their customers loyal is by welcoming them into a complete ecosystem, according to Jessica Duncan, assistant vice president of research and insights at Competiscan. Travel rewards cards do this by encouraging cardholders to use brand-specific portals to book upcoming trips, as opposed to booking directly with airlines and hotels. Duncan says you also see this with credit-building cards that require users to open a bank account within the same institution to fund the card’s credit limit.

Short-term promotions that allow cardholders to earn more rewards are another way to keep card use higher, Robertson says. For example, there was a recent limited-time promotion for select Chase cards that offered a statement credit if you used your card to pay for certain bills, including utilities, internet, transit or gym memberships.

5. Magnetic stripes are going extinct

Beginning this year, newly issued Mastercard credit and debit cards will no longer be required to include a magnetic stripe, with a plan to completely phase them out by 2033. With so much valuable real estate getting freed up on the backs of cards, their designs could look quite different.

Meg Cipperly, vice president of client services at Competiscan, says this could pave the way for additional cards with vertical designs, which are more in line with how people hold their cards when inserting them into chip readers.

Thankfully, wallets with vertical card slots already exist.

More From NerdWallet

  • Credit Card Debt Weighing on You? Some Small Steps Can Pay Off
  • Why No-Warning Credit Limit Cuts Happen and What You Can Do
  • Know When — and When Not — to Use a Rewards Credit Card

Sara Rathner writes for NerdWallet. Email: [email protected] . Twitter: @sarakrathner.

The article 5 Credit Card Trends to Watch for in 2024 originally appeared on NerdWallet.

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The Best Credit Cards for Average or Fair Credit of 2024

Our experts answer readers' credit card questions and write unbiased product reviews ( here's how we assess credit cards ). In some cases, we receive a commission from our partners ; however, our opinions are our own. Terms apply to offers listed on this page.

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Having a low or limited credit score isn't the end of the world, but it does mean you have some room to grow. A strong credit score can help you get better mortgage interest rates, higher credit limits and generally build better financial security all around. 

According to myFICO.com, an average FICO score is any score that falls between 580 to 669 on a 300 to 850 scale. FICO scores below the "fair" range are generally considered "poor," while scores above that range are considered good, very good, or exceptional depending on how high they are.

There are many reasons why you might have a low credit score, and a number of them aren't your fault. Perhaps you've never had any form of credit before, or you've made some innocent mistakes along the way. Whatever the reason, awareness is the first step — and building healthy credit is the next one. 

If your credit score falls between 580 to 669, you probably can't qualify for the best credit cards  and travel credit cards . But many of the credit cards reviewed in this guide are designed specifically to help you get ahead. 

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Best Credit Cards for Average or Fair Credit in 2024

  • Capital One Platinum Credit Card : Best no annual fee credit card for fair credit ( rates and fees )
  • Capital One QuicksilverOne Cash Rewards Credit Card : Best cash back credit card for fair credit
  • Discover itÂŽ Student Cash Back : Best credit card for students
  • PetalÂŽ 2 "Cash Back, No Fees" VisaÂŽ Credit Card : Best credit card to build credit
  • Capital One Spark 1% Classic† : Best business credit card for fair credit

Compare the Best Credit Cards for Fair or Average Credit

Capital One Capital One Platinum Credit Card

Help build your credit through responsible use. Be automatically considered for a higher credit line in as little as six months.

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Average, Fair and Limited

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The Capital One Platinum Credit Card is worth considering if you're new to credit or trying to improve your credit score. While it doesn't earn rewards or offer many benefits, it could be a good stepping stone in your credit journey — and you won't pay an annual fee or foreign transaction fees.

  • No annual or hidden fees. See if you're approved in seconds
  • Be automatically considered for a higher credit line in as little as 6 months
  • Help build your credit through responsible use of a card like this
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  • Monitor your credit score with CreditWise from Capital One. It's free for everyone
  • Get access to your account 24 hours a day, 7 days a week with online banking from your desktop or smartphone, with Capital One's mobile app
  • Check out quickly and securely with a contactless card, without touching a terminal or handing your card to a cashier. Just hover your card over a contactless reader, wait for the confirmation, and you're all set
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Capital One Capital One QuicksilverOne Cash Rewards Credit Card

Earn unlimited 1.5% cash back on purchases.

  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Earn 5% back on Capital One Travel hotel and car rental bookings and 1.5% on everything else
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. You're eligible to apply with limited or average credit
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. You'll automatically be considered for a higher credit line in as little as six months
  • con icon Two crossed lines that form an 'X'. No welcome bonus
  • con icon Two crossed lines that form an 'X'. Annual fee
  • con icon Two crossed lines that form an 'X'. High APR for purchases and balance transfers

The Capital One QuicksilverOne Cash Rewards Credit Card could be the right choice for you if you're building your credit history. You could be able to qualify for the card even if you don't have an excellent credit score, and you'll earn at least 1.5% cash back on your purchases.

  • Earn unlimited 1.5% cash back on every purchase, every day
  • No rotating categories or limits to how much you can earn, and cash back doesn't expire for the life of the account. It's that simple
  • Help strengthen your credit for the future with responsible card use
  • Enjoy up to 6 months of complimentary Uber One membership statement credits through 11/14/2024
  • Earn unlimited 5% cash back on hotels and rental cars booked through Capital One Travel, where you'll get Capital One's best prices on thousands of trip options. Terms apply

Discover Discover itÂŽ Student Cash Back

Earn 5% cash back on everyday purchases at different places you shop each quarter like grocery stores, restaurants, gas stations, and more, up to the quarterly maximum when you activate. Earn unlimited 1% cash back on all other purchases automatically.

0% intro APR for six months on purchases

18.24% - 27.24% Variable

Earn Unlimited Cashback Match™

Fair/New to Credit

  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. From January 1 to March 31, 2024, you can earn 5% cash back at restaurants and drug stores on up to $1,500 in purchases after enrollment, then 1%
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Discover matches your cash back after the first year
  • con icon Two crossed lines that form an 'X'. Not the most rewarding cash-back card for non-bonus purchases

The Discover itÂŽ Student Cash Back is a great choice if you're a student with limited credit history and want to earn a strong rate of cash back on your everyday spending without paying an annual fee.

  • Intro Offer: Unlimited Cashback Match for all new cardmembers - only from Discover. Discover will automatically match all the cash back you've earned at the end of your first year! So you could turn $50 cash back into $100. Or turn $100 cash back into $200. There's no minimum spending or maximum rewards. Just a dollar-for-dollar match.
  • Earn 5% cash back on everyday purchases at different places you shop each quarter like grocery stores, restaurants, gas stations, and more, up to the quarterly maximum when you activate. Plus, earn unlimited 1% cash back on all other purchases-automatically.
  • Redeem your rewards for cash at any time.
  • No credit score required to apply.
  • Discover could help you reduce exposure of your personal information online by helping you remove it from select people-search sites that could sell your data. It's free, activate with the mobile app.
  • No annual fee and build your credit with responsible use.
  • 0% intro APR on purchases for 6 months, then the standard variable purchase APR of 18.24% - 27.24% applies.
  • Terms and conditions apply.

Petal PetalÂŽ 2 "Cash Back, No Fees" VisaÂŽ Credit Card

Earn up to 1.5% cash back on eligible purchases after making 12 on-time monthly payments. Earn 1% cash back on eligible purchases right away. Earn 2% - 10% cash back at select merchants.

18.24% - 32.24% Variable

No credit and limited credit to Excellent

  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. No fees
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Earn 1% cash back on every purchase. Earn 1.25% back after making six on-time payments. Then, earn 1.5% back after making 12 on-time payments on your card
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. You can build credit with responsible credit use
  • con icon Two crossed lines that form an 'X'. N/A

If you have a limited credit history, the PetalÂŽ 2 "Cash Back, No Fees" VisaÂŽ Credit Card, issued by WebBank, may be easier to qualify for. The card doesn't charge any fees and offers between 1.00% - 1.50% cash back on everyday purchases, making it one of the best credit cards for bad credit. If you've already got a good credit score, though, you should consider a different rewards credit card with better earnings and benefits.

Capital One®️ Capital One Spark 1% Classic†

Earn unlimited 5% cash back on hotels and rental cars booked through Capital One Travel. Earn unlimited 1% cash back on every purchase for your business with no limits or category restrictions.

30.49% Variable

  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Travel and purchase protection
  • con icon Two crossed lines that form an 'X'. Some other business cards offer better rewards

Whether you have a new business or just don't have a ton of credit history, the Capital One Spark 1% Classic could be a good stepping stone. It's possible to get approved for the card with just fair credit, whereas most other business cards that earn rewards require a good or even excellent credit score.

Best Credit Card for Average or Fair Credit Reviews

Capital one platinum credit card.

If you're looking for a basic credit card you can use to build your credit score up, consider the Capital One Platinum Credit Card ( rates and fees ).

This card also lands on our lists of the best credit cards with no foreign transaction fees and best cards with no annual fee , although you may have to start off with a fairly low credit limit. Fortunately, Capital One promises to consider increasing your credit limit on this card after six consecutive months of on-time payments.

You won't earn any rewards with this card and there aren't a lot of perks. For the most part, you should consider this card if you want a way to build credit and start building positive credit habits without paying an annual fee.

Capital One Platinum Card Review

Capital One Quicksilver Cash Rewards Credit Card

If you have average credit but want to start earning cash back on all your purchases, check out the Capital One QuicksilverOne Cash Rewards Credit Card.

This card doesn't offer an initial sign-up bonus, but you do earn a flat 1.5% back for each dollar you spend and 5% cash back on hotels and rental cars booked through the Capital One Travel Portal . There's a $39 annual fee as well, but you won't pay any foreign transaction fees when you use your card for purchases made abroad ( rates and fees ).

Capital One QuicksilverOne Card review  

Discover itÂŽ Student Cash Back

If you're a student with average credit and you want to build your credit history while earning cash back on all your purchases, consider the Discover itÂŽ Student Cash Back, one of the best credit cards for students. This card doesn't charge an annual fee or foreign transaction fees, yet you can earn rewards for each dollar you spend.

For starters, when you enroll, you'll earn 5% back on up to $1,500 in purchases in Discover's rotating categories that change every quarter (then 1%). You'll also earn 1% back on everything else you buy (from January 1 to March 31, 2024, you can earn 5% cash back at restaurants and drug stores on up to $1,500 in purchases after enrollment, then 1%). For new card members, Discover will match all the rewards you earn at the end of your first year.

Other major benefits include a free look at your FICO score. This card also comes with no late payment fee on your first late payment, and no over-the-limit fees. 

Discover it Student Cash Back Card Review

PetalÂŽ 2 "Cash Back, No Fees" VisaÂŽ Credit Card

The PetalÂŽ 2 "Cash Back, No Fees" VisaÂŽ Credit Card (card issued by WebBank) is interesting because it's made for people who need help building or rebuilding their credit and want some perks along the way. This card comes with no annual fee, no late fees, no foreign transaction fees, and no other fees (APRs are a 18.24% - 32.24% Variable). You'll also get access to a handy mobile app that helps you manage your payments and track your credit progress while you build positive money management habits.

It's important to point out that you won't be able to see which merchants actually offer bonus rewards to Petal users — or the earning rates — until after you're approved for the card. That makes it difficult for folks to analyze how beneficial the Petal 2 Visa Credit Card will be for them.

On the rewards side of the equation, you'll earn 1% cash back on eligible purchases right away. After six on-time monthly payments, cash back increases to 1.25% and after 12 on-time monthly payments, cash back grows to 1.5%. Your credit limit can be as high as $10,000, based on your credit profile, so this card can help you build credit while you keep your utilization low. 

Petal 2 Visa Credit Card Review

Capital One Spark 1% Classic†

Finally, don't forget that it's possible to get a business credit card with just "average" credit. The Capital One Spark 1% Classic† is a good option because it comes with no annual fee and you'll earn 1% back on everything you buy. You'll also get free employee cards, which means you can earn rewards and qualify for consumer protection on purchases your employees make.

This card doesn't charge any foreign transaction fees, and you'll qualify for cardholder benefits that include travel and emergency assistance services, secondary auto rental coverage, purchase protection against damage or theft, and extended warranties on eligible items that come with a manufacturer's warranty.

Best Credit Card for Fair or Average Credit Frequently Asked Questions 

When your credit is just "average," you know you have some work to do. Here are some additional questions and answers that can help you get the most out of your new credit card:

To build credit with a credit card, you should use your card for regular purchases like gas and groceries, then pay your bill early or on time each month. As you use credit this way, your responsible use will be reported to the three credit bureaus, Experian, Equifax, and TransUnion, who should be able to use that information to increase your score over time.

Credit cards can come with an array of fees, ranging from annual fees to application fees, foreign transaction fees, late fees, returned payment fees, and over-the-limit fees. We suggest reading over each card's terms and conditions before you apply so you know which fees you might be required to pay.

Credit card interest is charged to your balance if you do not pay your credit card bill in full each month. To avoid interest on your purchases, charge only what you can afford to pay off each month and pay your bill early or on time.

Currently, American Express doesn't offer a credit card for fair or average credit as most Amex credit cards require you to have at least a good credit score (some as high as excellent credit) to qualify. Fortunately, plenty of other banks (like Discover, Petal, and Capital One) provide cards for folks with limited credit history. 

Chase doesn't offer credit cards specifically for fair or average credit, but it does have the new Chase Freedom Rise℠ , which can be easier to get approved for if you're new to credit. This is a good choice if you want to start building a relationship with Chase and later want to open one of the best Chase cards , like the Chase Sapphire Preferred® Card , when your credit score improves.

Why You Should Trust Us: How We Chose the Best Credit Cards for Average or Fair Credit

We evaluated credit cards for those with a fair or average credit score by looking at several factors:

  • Annual fee — Some credit cards geared to folks with lower credit scores tack on an annual fee. We didn't include any of them here.
  • Earning potential — Does the card earn rewards, and if so, are there bonus categories or a competitive rewards rate?
  • Ease of use — Are there hoops to jump through or restrictions to be aware of, and is the card's rewards program easy to navigate?
  • Options for various types of consumers — We selected a variety of cards that appeal to different types of users, from students and those new to credit to folks who want to earn cash back and access additional benefits.

Read more about how we rate credit cards at Personal Finance Insider.

Related : The best loans for fair credit Âť

best sales pitch for credit card

Editorial Note: Any opinions, analyses, reviews, or recommendations expressed in this article are the author’s alone, and have not been reviewed, approved, or otherwise endorsed by any card issuer. Read our editorial standards .

Please note: While the offers mentioned above are accurate at the time of publication, they're subject to change at any time and may have changed, or may no longer be available.

**Enrollment required.

***Terms, conditions, and exclusions apply. Refer to your Guide to Benefits for more details. Travel Accident Insurance is not guaranteed, it depends on the level of benefits you get at application.

For Capital One products listed on this page, some of the above benefits are provided by VisaÂŽ or MastercardÂŽ and may vary by product. See the respective Guide to Benefits for details, as terms and exclusions apply

best sales pitch for credit card

Watch: Sneaky ways credit card companies get you to spend more money

best sales pitch for credit card

  • Main content

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  1. 10 sales pitch presentation examples and templates

    best sales pitch for credit card

  2. Short Cut: "4 Steps When Evaluating Your Sales Pitch"

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  3. Most Effective Sales Pitch Examples Tips And How To Create One Guide

    best sales pitch for credit card

  4. 5 Good Sales Pitch Examples and 6 Templates

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  5. 6 Sales Pitch Examples & Ideas That Will Inspire You

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  6. The Best Sales Pitch Examples [updated 2021]

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COMMENTS

  1. How to Sell Credit Card on Call

    Step 1: Understand the mistakes that most credit card salespeople make and how you can use that to your advantage! Mistake #1 Automated/impersonal calls I received an automated voice call today - Get SBI SimplyClick credit card and get 10X reward points

  2. The Presentation

    Using an honest pitch is the first point. Be honest about your business and yourself. #2. "HONEST INFORMATION.". Share information about how long you've been in business and who else you take care of in the area. Say, "Hey, I wanted to stop by today. I do the credit card processing for so and so.".

  3. 9 Sales Pitch Examples (Plus Tips on How to Write Your Own)

    Updated: 09/07/23 Published: 09/01/23 Your sales pitch can make or break the deal, so it's a good idea to have that nailed down before meeting with your customer. It's your opening line, your verbal business card, and the first thing your customer will hear when you call or meet with them.

  4. 10 sales pitch presentation examples and templates

    Article | 21 min read 10 effective sales pitch presentation examples, templates, and tips With these helpful examples, you can craft an engaging sales pitch to pack your pipeline with high-quality leads. By Donny Kelwig, Contributing Writer Last updated November 14, 2023 Sales Pipeline Sales success Download pitch templates

  5. How to Create a Credit Card Processing Sales Pitch

    In this video, we discuss How to Create a Credit Card Processing Sales Pitch. If you are in sales and your product is credit card processing, it is important...

  6. Don't Switch Payment Providers: Tricky Sales Pitches

    Deceptive sales tactics. Some payment processors rely on cold calling, or outbound sales, to generate new sales, and they may use deceptive sales tactics to lure merchants away from their current provider. We've seen a lot of this over the years, and some of the methods are truly deceitful. In an effort to make you question your current ...

  7. The top 9 sales pitch templates + 5 steps to create your own

    How to build the best sales pitch deck ever in 6 simple steps. Chapter . 7. 14 undeniably good sales pitch examples proven to close deals fast ... The top 9 sales pitch templates + 5 steps to create your own. Free trial Free migration Free support No credit card needed. Start your 14-day free trial. On-demand demo. Learn the how + why of Close ...

  8. How to Create a Credit Card Processing Sales Pitch

    Step 1 - Product The first step in the process for how to create a credit card processing sales pitch is to outline key details about the product or service. Local direct processing company Consumer pay - fees go back on the customer Cost plus - traditional processing and that comes with a rate reduction and removal of the fees

  9. 15 Best Sales Pitch Examples [+ Tips and Template]

    Melissa Williams Nov 22, 2023 25 min read Sales Prospecting Sales Tips Contents What Is a Sales Pitch? Types of Sales Pitches 15 Sales Pitch Examples Sales Pitch Tips Sales Pitch Template Conclusion When it comes to sales pitch examples and persuading anyone about anything, a dichotomy holds true:

  10. Sales Pitch: Create a Winning Pitch (Takes 10 Minutes!)

    To help with your sales pitch structure, here are nine simple steps for you to use to write your best sales pitch that's guaranteed to sell. 1. Identify your pitch targets. Successful pitching starts with knowing WHO you are going to pitch. To identify your pitch targets, here are a few steps to take: Describe your offer and the problem it ...

  11. How to Build a Winning Sales Pitch Script (+ Examples)

    Product demo Depending on your company culture and industry, you may decide to implement several types of sales pitch scripts. Determine which scripts work best for your sales strategy so your sales reps feel prepared and empowered to close the deal- or, at minimum, secure positive next steps. Benefits of Using Sales Pitch Scripts

  12. How to Create a Sales Pitch (Ultimate Guide) for Sales Reps in 2023

    If so, it may be worthwhile to create separate pitches for the different roles in order to deliver the best sales pitch possible. Step 5: Measure and Refine Your Sales Pitch. ... No credit card needed. Start your 14-day free trial. On-demand demo. Learn the how + why of Close in 10 minutes. Watch now.

  13. 7 sales pitch ideas & techniques to get you out of a rut

    How to build the best sales pitch deck ever in 6 simple steps. Chapter . 7. 14 undeniably good sales pitch examples proven to close deals fast ... The top 9 sales pitch templates + 5 steps to create your own. Free trial Free migration Free support No credit card needed. Start your 14-day free trial. On-demand demo. Learn the how + why of Close ...

  14. The 7 Greatest Sales Pitch Examples We've Ever Seen

    ActiveCampaign trial Get 14 days of the best marketing automation platform - totally free (no credit card, no obligation. Instant set-up). 7 Sales pitch examples to help you sell better What does a good sales pitch look like in action? Below are 7 sales pitch examples that can help you sell. The art of storytelling (Tommy Boy)

  15. 15+ Super-effective Call Center Scripts for Agents and ...

    It's important to remember that communication is a two-way street, and agents should be trained to listen reflectively. If you're selling a product via your call center, the listening skill could help you go a long way. The best sales reps do so. Research also shows that 43:57 is the ideal talk-to-listen ratio for closing sales. 3 ...

  16. Best Credit Card Sales Pitch Examples

    February 24, 2022 in Credit Cards 0 Best Sales Pitch For Credit Cards for a Salesman to strategize getting new customers If you are a salesman and want to take your sales skill to the next level, you should spend some time studying the examples of top salespeople.

  17. 10 Tips for Selling Credit Cards in Retail

    Here are some tips to help you train your sales staff to effectively pitch credit cards: 1. Provide comprehensive product training ... Promote credit card facilities in-store. One of the best ways to maximize the benefits of your partnership with credit card issuers is to promote credit card facilities in-store. You should make it easy for your ...

  18. 7 RULES ON HOW TO APPROACH A POTENTIAL CREDIT CARD CLIENT

    3. Understand where the client is coming from - ask their credit card history and standing. After the introduction, you should expect reactions from the client. This is not a question if the ...

  19. How to convince customers to buy a credit card?

    TLDR. 1) People hate credit card sales calls; 2) You need to be valuable and creative in your opening line; 3) Introduce yourself (not your company) & share references in the first 10 seconds of getting on a call; 4) Personalize your 'standard' script to cater to their problem; 5) Rope in their interest and keep following up.

  20. Door-to-Door Sales Pitch Tips to Convert More

    So, here are the best tips to refine your door-to-door sales pitch for more conversions. 1. Leave Room for Changes. A door-based selling sales pitch should never be rigid. You never know which way the conversation will head, so it's necessary to remain flexible.

  21. 6 sales pitch examples for selling the deal

    I need to buy this today.". Take a look at these six effective sales pitch examples for some tips on how to walk that line: Phone call sales pitch example. Email sales pitch example. Voicemail sales pitch example. Presentation sales pitch example. Elevator pitch example. Follow-up sales pitch example. 1.

  22. Objection Handling 101: Overcoming 40+ Sales Objections

    Objection handling is a key skill for sales reps. It involves responding to a customer objection in a way that continues to move the deal forward. The right objection handling techniques let you address the prospect's concerns successfully, no matter where they come in the sales process. If you're tired of losing deals to responses like ...

  23. What's the best way to pitch the Best Buy credit card to customers?

    on bigger purchases, 300 and above. Sell them on what the card can do before telling them it's a credit card. Think about it this way, they won't hear anything after the words "credit card". But at the same time don't fail to tell them a credit card. And tell them that before they get too excited.

  24. Credit Card Installment Plans Boost Sales, Notes Splitit-PYMNTS Study

    A new study by Splitit and Pymnts has found that general-purpose credit card installment plans are a reliable way to increase sales and improve customer satisfaction. The report "Divided, Not ...

  25. 5 credit card trends to watch for in 2024

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