content writing courses singapore

WSQ Copywriting & Content Writing Course

Master key writing methods and leverage AI tools to assist in your copy & content writing

Up to 70% Subsidy. Reserve your seat today.

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Accredited by SkillsFuture Singapore

Access Recorded Sessions of Live Classes

Re-attend the Course Once Within 3 Years

3-year access to the courseware via our LMS

Post-Training Mentoring with Industry Experts

Lifetime access to community support group, you're in good company.

Industry leading organisations who’ve sent their teams for upskilling at Equinet

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Course Description

This interactive and hands-on Copywriting Course will enable participants to master the art of effective copywriting that engages, persuades, and converts the target audience. It covers key topics such as creating compelling headlines, developing unique value propositions, writing clear and concise content, and using storytelling to connect with readers.

Trainees will learn how to create engaging and persuasive copy for  various forms of digital media (website, email, social media, blogs) to get their target audience to perform desired actions.

Target Audience

Course highlights.

In this 2-day Content & Copywriting course, you will:

• Learn how to communicate effectively in all your content marketing and advertising campaigns by writing in a clear and concise manner.
• Know the difference and similarity between writing content and writing ad copy, and how you can be more engaging and persuasive in your writing.
• Learn the 5 Key Approaches to Writing and how to use them for the different types of content marketing and advertising campaigns.
• Learn what keywords and topic clusters are, and how to tailor your writing for your website, social media and other digital channels.
• Understand psychological principles and how to leverage them, as well as learn how A.I. tools can assist in your writing.
• Learn to write with your organisation’s objectives in mind, how to analyse the results, and implement techniques to boost your creativity and writing ability.

Course Objectives

By the end of the course, trainees will:

• Apply storytelling principles in written content to market a business effectively
• Compose engaging and persuasive content and advertisements that meet consumer preference
• Apply key approaches to writing and incorporate content strategies via digital storyboards
• Utilise keywords and set content parameters for websites, social media, and other channels
• Develop guidelines to leverage psychological principles and A.I. writing tools
• Evaluate content outcomes and implement processes to boost content delivery

Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – Content Development and Strategy under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Copywriting And Content Writing Course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Content Development and Strategy

Course Code: TGS-2021010426 Course Support Period: 03 Mar 2022 – 02 Jan 2026

Course Outline

‘about us’ is not about you.

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Activity)

• Digital storytelling and the power of words
• Writing foundation
• Being clear about you: proposition and positioning
• Brand names: case studies and how to craft them
• Positioning: taglines and slogans
• Marketing mix strategy: the 5 Cs – company, consumer, communication, channel. conversion
• It’s not about you, it’s about them

Writing Content, Writing Copy

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)

• Content marketing
• Content marketing vs advertising
• Copywriting and content writing
• Words – rarely in isolation
• Content elements and types (articles, infographics, eBooks, white papers, podcasts, webinars, live reporting and memes), popular content, created vs curated
• Effective blog and advertisement copy
• Effective landing page copy

Key Approaches To Writing

• 5 writing approaches (journalistic, storytelling, problem-solution, benefits over features, content component)
• Copywriting tips (answering “so what”, fear of missing out, testimonials)
• Headline tips
• Writing the hook
• Writing body copy and sub-headings
• Writing the call-to-action
• Addressing objections

Writing For Various Media

• Keywords: what they are and how to use them
• Keyword research: what tools to use
• Pillar pages and topic clusters for structuring blogs
• Writing for the website
• Writing for website blog vs social media post
• Writing for mobile vs desktop
• Writing for social media
• Hashtags to get your content found
• Including hyperlinks to other sites
• Engage beyond your post
• Writing for and around YouTube videos
• Writing for email newsletters and instant messaging

Psychology And Writing

• Persuasive writing
• The science of persuasion
• The science of pre-suasion
• The ethics of persuasion
• Power words
• Engage emotions
• Engage with humour
• Writing the way we speak: conversational writing
• Paraphrasing and editing: how to implement
• Free resources and A.I. tools including how to use ChatGPT

The End In Mind And Beyond

• Hiring a content marketing agency or copywriter
• Analysing and measuring writing outcomes
• Repurposing existing content
• Where to look for new ideas to write about and overcome writer’s block

Assessment Component

• Case Studies Written Assessment
• Individual Project Presentation

Chris Minjoot

Chris is a senior marketing and communications professional with over 31 years of experience as both an in-house practitioner and a consultant. He has a flair for both creative and tactical writing and has contributed significantly to the growth and development of organisations from various industries, including education (MindChamps), entertainment (Tower Records), recruitment (ScienTec Consulting), and medical (Atlas Eye). He also spends time blogging and creating content for his passion projects. Chris is an ACLP certified trainer, and he is dedicated to inspiring others to develop their craft in writing.

Why Learn at Equinet?

At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.

Access recorded sessions of live classes

Replay parts of the course from your in-person or online classes. An excellent recap method.

Re-Attend the Course Once Within 3 Years

Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.

3-Year Access to the Courseware via Our LMS

Get 3-year access to the updated course slides, templates, guides, and videos. Be ready to implement the concepts learnt.

Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.

Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Fees & Fundings

Course Fee: S$888.00 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies: From S$346.32 (inclusive of 9% GST) after 70% SSG Subsidies

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$346.32

Course fees after subsidies can be further offset by  SkillsFuture Credit .

SkillsFuture Baseline Funding – 50% Funding

Eligible for 21 years old and above, and a

• Singaporean Citizen; or
• Permanent Resident; or
• Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$523.92

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds .

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS) – 70% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

• Singapore Citizen; or
• Long-Term Visitor Pass Plus (LTVP+) Holder

Course fees after subsidies can be further offset by  Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Check your eligible grant amount and nett payable course fees when you apply now .

Course Schedule

Testimonials.

Are there any pre-requisites or minimum entry requirements?

Do i have to prepare anything before attending the course.

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the   Online-based Classroom Learner Guide .

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 70% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Still have unanswered questions? Check out the FAQs page or submit an enquiry .

WSQ Copywriting & Content Writing

Duration: 16 Hours (2 days)

In-Person or Online-Based Classroom

Re-attend the course once within 3 years

Post-training mentoring with industry experts

Lifetime access to community support group

Related Courses

Digital content creation for content creators, digital content marketing.

Up to 70% SkillsFuture Subsidy

LEARNING PROGRAMMES

PERSONS WITH DISABILITIES

Content Writing Programme

The Content Writing Programme is a hands on programme that will allow participants to move to the next stage of their career. In this digital age most of the companies have an online presence and they need content to connect with their audiences. This programme will empower participants to learn the skills to create content to connect with audiences and help brands. This programme is and advance programme that will allow participants to elevate their career. For attending this programme participants need to have good level of english and be digitally savvy.

We work with our partners and networks to matchmake graduates with potential internships and employment upon completion of the course . ​​

(182 hours)

CLASS SCHEDULE

(After 95% subsidy)

Testimonial

FROM OUR PROGRAMME

• Visual Compositions This module acts as a design orientation and focuses on: • Design appreciation and communication • Fundamentals and principles of design • Colour fundamentals and theories • Idea development • Research development • Protocols and processes
• Publishing Tools Students learn Adobe Photoshop & Illustrator fundamentals and are equipped with necessary skills to stay relevant in the digital age. The module will cover: ADOBE PHOTOSHOP ● Understanding Adobe Photoshop tools and work area ● Working with Adobe Photoshop layers and masking features ● Understanding colour modes and colour correction ● Working with transparencies, blending mode, paths and clipping paths ● Filters and plug-ins ● File formats, smart objects, etc. ADOBE ILLUSTRATOR ● Understanding the workspace of a vector-based environment ● Basic layout techniques ● Drawing with Adobe Illustrator ● Working with layers, transparencies, graphic styles ● Precision drawing with Adobe Illustrator ● Path operations, masking and filters ● Creating proofs (draft, print, press)
• Fundamentals and Application of Layout Design This module will provide the students with the opportunity to develop layout skills and understanding needed to create page layout solutions using typography, design elements, design principles and grid system. Students will learn the practical composition layout conventions used to effectively layout content combining with type and image. Expected learning outcomes: • Identify the form, anatomy of a page and various page structures • Use appropriate grid system for page layout composition • Apply visual elements and design principles to create layout composition • Develop design layout sense and layout skills
• Typography and Communication Design Discover how typography forms a visual unit, utilising graphic design to create an outstanding piece of work through a greater emphasis in typography and graphic design.How to deliver accurate information with communication design, as well as: ● Type evolution and history ● The graphic designer’s layout grid ● Typography as a visual language ● Working within a given space and a body of information ● How typography affects graphic design ● Type anatomy, measurements, classifications, styles and weights ● Type spaces (kerning, tracking, leading, etc.) ● Applying variations in layouts and identifying common mistakes ● Creative research, how to get inspiring ideas and applying through art direction ● Choosing the right photo or cropping the wrong photo ● File formats
• Advanced Layout for Marketing and Promotion Highlights important aspects on how structuring is done using cohesive editorial content, grids, and components through Adobe InDesign. Students will also learn content gathering and create personalities and tone for publication. • Editorial design and its objectives • Anatomy of a publication • Creating layouts • Essential layout skills

Course Modules

PWD GRADUATE

It opens a window of opportunity for us to gain useful and relevant insights from on industry standards and practices from industry experts and practitioner.

Lezann Ye Yu Qi

Pwd graduate.

Our programmes are approved and eligible for SkillsFuture Credit .

The course is only applicable to Singapore Citizens and Permanent Residents.

Course fee funding is only available for persons with disabilities.

Persons with disabilities refer to those with autism spectrum disorder; intellectual disabilities; physical disabilities; hearing impairment; and visual impairment.

Trainees may receive a training allowance, subject to attendance and other terms and conditions.

Wondering if this is right for you?

Let us help you.

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Writing for Online News

Singapore university of social sciences, writing for online news (com256).

Applications Open:  01 October 2023

Applications Close:  15 November 2023

Next Available Intake:  January 2024

Course Types:  Modular Undergraduate Course

Language:  English

Duration:  6 months

Fees:  $1391.78 View More Details on Fees

Area of Interest:  Humanities and Social Sciences

Schemes:  Alumni Continuing Education (ACE)

Funding:  To be confirmed

School/Department:  School of Humanities & Behavioural Sciences

Level:  2 Credit Units:  5 Presentation Pattern:  Every January E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, this will be administered on-campus.

• The characteristics of news stories.
• Current trends in the news industry.
• Basic news writing and editing concepts.
• Types of news beats.
• Strategies for effective newsgathering.
• The nature of online news.
• Strategies for writing and editing online content.
• Strategies for selecting appropriate multimedia and links for the online text.
• Interacting with the audience on online news platforms.
• Using social media for online news.
• Writing for news-based blogs, podcasts and videos online.
• Media law and ethics for online news.

Learning Outcome

• Describe what constitutes news.
• Apply various online news reporting principles and practices which require creative thinking, sense-making and keeping up to date with current affairs.
• Develop interpersonal skills through conducting interviews for news stories.
• Write news stories and features for online platforms.
• Analyse how different features on digital platforms can enhance online news stories.
• Discuss the social, political, economic and global contexts in which the communication of news takes place in this digital age.

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Written Communication Skills

Boost communication skills empower your teams drive your organisation's growth .

We have been delivering written communication skills courses in Singapore for over 30 years, for both the public and private sectors. Sensitive to the local context, and regularly updated, our workshops have helped thousands of working professionals to improve the quality and effectiveness of their writing.

Join us to practice and polish your writing skills, while receiving expert feedback from one of our dedicated corporate trainers. We will also introduce tools and techniques that you can immediately apply at work.

Choose a workshop

Business writing skills 1, business writing skills 2, editing and proofreading skills, email writing skills 1, email writing skills 2, fine-tuning: writing skills for managers, grammar skills for business writing, minute writing skills, persuasive writing skills, report writing skills, standard operating procedure (sop) writing skills, technical writing skills.

• Executive Development »
• Course Detail

Writing for Social Media: Engaging the Masses, Encouraging Customer Loyalty

* sdf-approved.

Why You Should Attend This Course

One misconception about setting up a social media presence is that it is set up, the target audience will automatically visit the site.  Often, contests and asking the audience to like your posts will not ensure the sustainability of your social media platform.

A challenge would be creating an environment that’s attention-getting, constantly updated, engaging, personal and even fun! This kind of social media platform would attract a steady and sustainable stream of people.

Then the question arises: How does the social media writer address the faceless masses that make up its audience? Many organisations launch social media offerings but few truly succeed in establishing a loyal base of customers.

This course will help social media writers plan and scope their content, as well leverage on various types of content to ensure that the different types of audience will have reason to visit the social media site.

This course will help you work towards creating and maintaining a steady stream of existing and potential customers who keep coming back for more.

*Note: a laptop is essential for this course as participants will be expected to log on to Facebook and Twitter to post entries as well as write short articles for blogs etc.

Learning Outcomes

Learn how to scope content to ensure variety.

Distinguish between different types of audiences/users and what they are looking for in terms of content.

Differentiate between different types of social media content and how to write the content.

Learn how to employ the top-down approach to enable the audience to “grab and go”.

Apply summary and tagline techniques to pull the audience to read a longer piece of content.

Learn how to edit posts for clarity and conciseness so that content becomes scannable.

Learn how to vary word choice to project different personae as well as create different tones (friendly, serious, cool etc).

Course Outline

The difference between Print, Speech and Social Media

Purpose, Audience, Content

Broadcasting your message vs. Addressing your audience

Engaging your Audience: Give them a reason to hang around your FaceBook group

Creating a buzz: Is your Twitter tweet worth tweeting about?

Your organisation's online persona: Not just a faceless entity

Your audience's online personae: Not just the nameless masses

Writing style: Clarity, Conciseness and Correctness

Clarity: don't make your audience think too much

Conciseness: using simple sentence structures, LIB method to create scannable text

Correctness: simplifying information flow, verifying facts, proofreading

Grammar: does it go out the window when it comes to Social Media?

Target Audience:

Marketing Communications and Corporate Communications personnel as well as stakeholders and appointed bloggers, writers, media creators of the organisations’ social media platforms will find this course a helpful introduction to the challenges of writing for the faceless masses – web users who are also their customers or potential customers.

Trainer Profile:

conducts training in communications skills for tertiary students and working adults. A book editor and copywriter by profession, Gael has worked in the book publishing industry for a decade before setting up her own copywriting/training business. Her clients range from public service agencies and banks to interior design companies.

Gael holds a Masters of Arts Degree (Language Studies) awarded by the National University of Singapore. She lectures part-time on various Business Communication subjects at tertiary institutions.

As a copywriter, Gael has written web content and online articles for a number of organisations. She has also written guest blog posts. A corporate trainer specialising in written communications, Gael has been conducting several workshops including Copywriting and Writing for Publications. A self-professed tech-savvy Facebook and Instagram user, Gael believes that the time of social media is truly a great time to be a writer.

This course offers in-class and virtual learning

Time: 9am - 5pm

SDF Available (Non-WSQ) Code: CRS-N-0024054

SkillsFuture Credit eligible

MIS Member enjoy 10% Discount

Register for 8 or more participants to enjoy 10% Group Discount