cover letter for sales marketing position

Cover Letter Examples for Sales and Marketing Jobs

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How to Write a Sales Cover Letter

Personalize your cover letter.

• Review Examples and Templates
• Sample Sales Cover Letter

Sample Marketing Cover Letter

• More Sales, Marketing, & PR Letters

When you are writing a cover letter for a position in sales, marketing, or public relations, it's particularly important to do a stellar job of selling yourself. That's because potential employers will very likely see your ability to sell yourself in this letter as a preview for how you'd sell the company (and its products) if you should land the job.

Here are tips for how to write a strong sales, marketing, or public relations cover letter and what you should include, with examples and a template to download.

Quantify Your Past Achievements

Take the time to make sure your letter includes quantifiable achievements. For instance, you can mention sales volume achieved or surpassed, responses to marketing email blasts, churn ratios optimized, or other measurable successes. Numbers are a great way to show your value. 

Make Your Achievements Visually “Pop” on the Page

The best way to make your quantifiable achievements catch an employer’s eye on a cover letter is to set these unique accomplishments off from the text with bullets. It is also highly effective to boldface sales numbers or percentages. For example:

• Consistently growing YOY sales by 20% each year for the last five years;
• Introducing new website SEO strategies that heightened monthly page views from 10,000 to 50,000 within one month.
• Designing and launching a dynamic referral program that increased customer referrals by 60%.

Show Employers How You Would Offer an Advantage

Make it easy for potential employers to see why you would be a good candidate for their team. What are your skills? What would you bring to the company? This is your chance to pitch yourself and make a strong argument for your candidacy.

You can discuss achievements in previous positions, as well as mentioning specific markets you would target and goals you would establish if you got the job. 

Share Details on Skills

Discuss the skills and credentials that are specifically related to what the employer is seeking in a candidate. Learn what marketing skills and sales skills employers are looking for.

But aim to discuss your skills in the context of previous achievements. Rather than just saying "I'm results driven," give a specific example that demonstrates how you’ve triggered sales growth or increased your client base.

Make It Easy to Read

Avoid long strings of adjectives. If your paragraphs are growing lengthy, consider breaking them up with bullet points to make them easier to scan.

You wouldn't give the same sales pitch to two different advertisers, right? And, similarly, your marketing strategy would be different if you were targeting millennials or going after baby boomers.

Make sure your pitch in the cover letter is calibrated to your audience—write a letter that targets the company and its needs. 

Your objective is to write a compelling cover letter that highlights your sales achievements, qualifications, and experience.

Review Letter Examples & Templates

Review the examples of sales- and marketing-related cover letters below to get ideas for your own letters, then customize your letters for each job application, explaining how you are the best-qualified candidate.

Sample Cover Letter for a Sales Position

This is an example of a cover letter for a sales position.  Download the letter template  (compatible with Google Docs and Word Online) or see below for more examples.

Sample Sales Cover Letter (Text Version)

Tina Applicant 123 Main Street Anytown, CA 12345 555-555-5555 tina.applicant@email.com

July 20, 2020

Alcore Pharmaceuticals 123 Business Rd. Business City, NY 54321

Dear Sales Team Leader,

I was excited to find your website posting for a new pharmaceutical sales representative. I recently graduated from Marybore University with a degree in microbiology, and I meet all of your requirements for an entry level sales position.

I believe I would be a great fit with Alcore Pharmaceuticals because, in addition to my background in chemistry and microbiology, I’ve acquired many skills necessary to perform as a successful sales professional. I have:

• Strong presentation skills from my minor in mass communications
• Knowledge of pharmacology and medical terminology
• Proficiency with word processing and spreadsheet software
• The ability to function independently while also being a team player
• A driver's license and flexible schedule

Thank you so much for taking the time to review this introduction. I’ve included my resume for your review. My cell phone number is 555-555-5555 and my email is myname@myemail.com.

Tina Applicant

Marketing Cover Letter Email

Subject: Marketing Specialist Position - Your Name

Dear Marketing Team Leader,

I was excited to find the posting for a Marketing Specialist on the careers page of the Fairfield Credit Union website. I meet all of your requirements and I am confident I would be a valuable addition to your marketing team.

I am adept at all forms of marketing, with an expertise in digital platforms. At my current position, I'm in charge of several advertising campaigns that have increased company revenue by 25 percent in the past year alone.

With more than five years of relevant experience, I can bring to Fairfield Credit Union:

• Creativity and imagination
• Interpersonal and corporate communication skills
• Strong analytical skills
• Effective copywriting
• An ability to identify and reach out to stakeholders and influencers

I’ve included my resume for your review. If you have any questions, feel free to contact me at 555-555-5555 or by email, myname@myemail.com. Thank you for taking the time to read this introduction and to review my application. I am truly excited about this opportunity.

More Cover Letter Examples for Sales, Marketing, & PR Jobs

• Administrative Assistant
• Entry Level Marketing
• Event Planner
• Market Research Analyst
• Pharmaceutical Sales
• Public Relations
• Retail Management
• Sales Associate
• Summer Cashier
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• Job Interview Thank-You Letter Template
• Professional Letter and Email Examples
• Cover Letter for a Pharmaceutical Sales Job
• Public Relations Cover Letter Example
• How to Write a Cover Letter for an Entry Level Position
• Sample Cover Letter for a School Position
• Database Administrator Cover Letter Example and Writing Tips
• Cover Letter Examples for Students and Recent Graduates
• Programmer Analyst Cover Letter Example and Writing Tips
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Sales And Marketing Manager Cover Letter Examples

Use these Sales And Marketing Manager cover letter examples to help you write a powerful cover letter that will separate you from the competition.

Sales and marketing managers are responsible for developing and executing marketing plans and sales strategies. They need to be able to think strategically and be able to motivate and manage a team of salespeople.

When you’re applying for a sales and marketing manager position, your cover letter is a great opportunity to highlight your skills and experience.

Check out these examples to learn how to write a sales and marketing manager cover letter that will get you the job.

Formal/Professional Writing Style Example

With a Bachelor’s degree in Sales and Marketing and over five years of experience in various management roles, I am confident in my ability to make a significant impact at your company.

Throughout my professional career, I have demonstrated a strong ability to develop and implement effective marketing strategies, initiating revenue growth and increasing customer satisfaction. I have a proven track record of leading high-performing sales teams, identifying new marketing opportunities, and leveraging my strategic and analytical skills to drive sales growth. In my previous role as a Sales and Marketing Manager, I was responsible for increasing the customer base by 30% and revenue growth by 25% within a two-year period.

My experience has also endowed me with exceptional communication and interpersonal skills, enabling me to establish and maintain relationships with both internal and external stakeholders. I am adept at collaborating with cross-functional teams, ensuring alignment between marketing and sales efforts.

Additionally, I am proficient in CRM systems, digital marketing tools, and data analysis, which allows me to make data-driven decisions and stay current with the latest industry trends. My ability to stay adaptable and manage my time effectively enables me to manage multiple projects simultaneously, consistently delivering results.

I am thrilled about the opportunity to contribute my skills and grow as a Sales and Marketing Manager at your prestigious company. I believe that my strong background and passion for sales and marketing make me an excellent fit for this role.

Thank you for considering my application. I look forward to the opportunity to discuss my suitability for this position in more detail.

[Your Name]

Entry-Level Writing Style Example

As a recent graduate from the University of State with a Bachelor’s degree in Business Administration, specializing in Marketing, I believe I have the necessary skills and passion to succeed in this role and contribute to the growth and success of your organization.

During my time at university, I have had the opportunity to develop and hone my marketing, sales, and leadership skills through various internships and extracurricular activities. In my most recent internship at XYZ Company, I contributed to the marketing team by assisting with the development of marketing campaigns, generating leads, and conducting market research. This experience allowed me to gain valuable insight into the world of sales and marketing, and further fueled my desire to pursue a career in this field.

In addition to my formal education, I have also developed strong interpersonal and communication skills through various leadership roles on campus. As Vice President of the Marketing Club, I led initiatives to increase club membership and organized successful events that fostered collaboration and professional growth among our members.

I am highly motivated, eager to learn, and possess a strong work ethic, which I believe would make me a great fit for this position. I am excited about the opportunity to join your team and contribute to the future success of your company. Thank you for considering my application. I look forward to the opportunity to speak with you further about my qualifications and experiences.

Yours sincerely,

Networking/Referral Writing Style Example

I was referred to this opportunity by Jane Smith, your current Marketing Specialist, who spoke highly of your company culture and growth potential. Jane and I previously worked together at XYZ Corporation, where we collaborated on numerous successful marketing and sales campaigns. Our close working relationship allowed her to gain insight into my abilities and strengths, making me confident that her recommendation highlights my suitability for the role.

Having spent over seven years in various sales and marketing roles, I possess extensive experience in developing and executing innovative marketing strategies that drive positive results. As a proven leader, I excel at motivating and coaching sales teams to exceed performance targets. Furthermore, my exceptional interpersonal and negotiation skills allow me to forge long-lasting relationships with clients and partners.

I firmly believe that my experience, combined with my passion for driving business growth, makes me an ideal candidate for the Sales and Marketing Manager position at your company. I am confident that my proven track record of exceeding sales targets and my strong collaboration skills would make a valuable contribution to your team.

I am excited about the possibility of joining your company and contributing to its continued success. Thank you for considering my application. I look forward to the opportunity to further discuss how my skills and experience align with your organization’s needs.

Enthusiastic/Passionate Writing Style Example

As an avid fan of your company’s innovative products and cutting-edge marketing strategies, I am eager to contribute my extensive experience and dynamic skillset to drive the continued growth and success of your business.

In my previous role as a Sales and Marketing Executive, I not only achieved a remarkable 35% increase in sales revenue within the first year, but also spearheaded a comprehensive digital marketing campaign that transformed our online presence, garnering praise from both clients and industry professionals alike. My unique blend of creativity, analytical acumen, and team management abilities allow me to inspire and motivate others, delivering exceptional results in the face of any challenge.

I strongly believe in the importance of maintaining a customer-centric approach and building long-lasting relationships, both of which are central to my vision as a Sales and Marketing Manager. I am particularly excited about your organization’s commitment to sustainability and social responsibility, as these are values I deeply admire and hope to further promote through innovative marketing campaigns and strategic partnerships.

Joining your organization would be an incredible opportunity, a chance to not only excel in a role I am passionate about, but also to contribute to a company I truly believe in. I am confident that my ambitious drive, desire to learn, and unwavering passion would make me a valuable addition to your team.

Thank you for considering my application. I would be absolutely thrilled to discuss how my experience and enthusiasm align with your needs, and I am looking forward to the opportunity to impress you further in an interview.

Problem-Solving Writing Style Example

I recently came across a LinkedIn article detailing the challenges your company is facing in the rapidly evolving and competitive landscape of [industry]. The article highlighted the need for a strong leader in the Sales and Marketing department to leverage the company’s strengths and drive improvements in market share, customer acquisition, and overall brand perception. As a results-driven individual with a proven track record in sales and marketing management, I am confident that my skills and experiences will help address these challenges and contribute to the continued growth of your company.

During my tenure at [Previous Company], I led the sales and marketing division to growth of over 20% YoY for three consecutive years. This accomplishment was only made possible through establishing a robust sales strategy, efficient market research, and a strong focus on targeting high-ROI customer segments. My ability to analyze market trends and proactively respond to them has enabled me to revitalize struggling product lines and bring new solutions to the forefront.

Moreover, I am an adept and dynamic leader who thrives in fast-paced environments. At [Previous Company], I built and aligned cross-functional teams to ensure seamless communication, and created a culture driven by innovation, teamwork, and accountability. Under my leadership, the team consistently exceeded sales goals, launched multiple successful marketing campaigns, and elevated the company’s brand profile within the industry.

In addition to my sales and marketing expertise, I hold a strong technical background that will allow me to deeply understand the products and services your company offers. This level of understanding will enable me to advocate for and sell your innovations to clients in a compelling and genuine manner.

I am excited about the opportunity to join your organization and contribute to its success by overcoming the challenges currently facing your sales and marketing department. Thank you for considering my application. I look forward to the possibility of an interview to further discuss my suitability for this role.

Storytelling/Narrative Writing Style Example

As I sat in a small café in Paris, sipping on my café au lait, I couldn’t help but notice the exquisite display of pastries before me. The arrangement, the colors, the aroma – everything about it was inviting, and it reminded me of the power of presentation. It was in that moment that I realized the true value of marketing and the impact it has on driving sales. This epiphany led me to a successful career in sales and marketing, and I am thrilled at the opportunity to continue this journey with your company.

Over the last eight years, I have honed my skills in sales and marketing, successfully driving growth for various companies. At my previous position as a Sales and Marketing Coordinator, I implemented a social media strategy that increased our online presence by 50% and ultimately boosted sales by 35%. Additionally, I played a pivotal role in collaborating with the design team to revamp our company’s branding, resulting in a 15% increase in customer engagement.

As a Sales and Marketing Manager, I am confident in my ability to create and execute effective strategies that align with your company’s vision and goals. My strong communication skills, both written and verbal, allow me to effectively collaborate with cross-functional teams and build lasting relationships with clients. I believe my passion for storytelling and my ability to think outside the box will bring a fresh perspective to your organization.

Thank you for considering my application. I am excited about the opportunity to contribute to your company’s growth and success, and I am confident that my experience and passion for sales and marketing make me the perfect fit for this role. I look forward to the opportunity to discuss my qualifications further.

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Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Published: April 20, 2022

A strong sales cover letter can do a lot for you as an applicant — like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.

That said, stringing cover letters together is often one of the more grating, monotonous tasks job seekers have to put up with — but while putting a sound sales cover letter together can be a chore , it doesn't necessarily have to be a challenge . There are some key tips, strategies, and structures you can fold into your letters to make them as compelling as possible.

Let's take a look at some of those tricks, review how to arrange your sales cover letter, and see an example of what a solid one looks like in practice.

Sales Cover Letter Tips

Keep it concise..

You should aim to keep your cover letter between three to five paragraphs, and under no circumstances should it be more than one page. Employers fielding a high volume of applications could be leafing through hundreds of cover letters every day. If you're too long-winded — stringing together a multi-page history of your entire professional life — you're going to get overlooked.

Use a professional font.

A cover letter is a professional document, so it warrants a professional presentation. Don't get too cute with your font selection or colors. Go with something like Times New Roman, Arial, or Calibri — and always have the text be black.

Avoid flowery language without sacrificing flow.

You're not writing an English essay or preparing for a poetry slam here. Again, you want to keep things professional. Avoid flowery phrases like, " At your leisure " or " Please find attached herewith. ” That said, you want your letter to flow and sound natural, so try not to come off too stiff.

Highlight relevant skills.

Pore over the listing for the role you're applying for. What is the company in question looking for? What specific skills and qualities do they call out in the job description? Once you have those questions squared away, try to find ways to include those elements in your cover letter.

Reference quantifiable achievements.

In most cases, employers won't look at the skills you highlight and just take you at your word — you need to point to hard, quantifiable results that demonstrate you're the real deal.

How to Write a Sales Cover Letter

If you’re applying to a conservative company or work in a formal industry — like finance, healthcare, or law — include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.

But if you’re applying to a less formal place, you can probably get away with simply writing your name and email address — followed by a space and the company's name and email address.

Maybe you’re not sure who will be reading your cover letter — but don’t write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager’s name.

Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager Joyfull" and see if you can find the team’s leader on LinkedIn. When applying to a conservative company, write “Dear Mr./Ms. [Last name].” When applying to a startup or relatively relaxed organization, write “Dear [First name] [Last name].”

Your intro paragraph should highlight why you’re a great fit. It’s a high-level overview, rather than an in-depth exploration of your work history and qualifications, so keep it under four sentences.

The standard cover letter opening line is something along the lines of:

"I’m interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. "

While these sentences might not kill your chances of getting the job, they generally don’t help. You want to grab the reader’s attention and sell yourself from the very start — so don't be reluctant to try a personalized, compelling line that will draw the hiring manager in and make them want to read more.

Here are a few examples:

" I love working with small businesses — in fact, I’ve helped more than 300 in the past year at my current job — which is why I’m so excited about the chance to help SMBs discover Joyfull. "

" Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position. "

Do you know a current or former employee who speaks positively about the company? Mention them in your intro. In some cases, you might have their referral — either by submitting your application or connecting you with the hiring manager — but even if you don't, you can still drop their name.

For instance, you might say something like, "As a self-starter who thrives in autonomous, results-oriented environments, I’m drawn to the BDR role at Red Shelf. I’ve heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team."

First Body Paragraph

In this paragraph, choose a relevant work experience. What does "relevant" mean? You’re trying to show your existing abilities and knowledge map well to the role you’re applying for, so if you currently work in retail and you want to become a business development rep, you might write:

" As a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality, and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales — both skills I’d use as a HubSpot BDR. Finally, it’s made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads. "

Second Body Paragraph

The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role you’re applying for. Imagine you’re currently an AE applying for a manager position. Your second section could read:

“ In the past 16 months on the Pacific West team, I’ve taken several opportunities to grow my leadership abilities. I started a mentorship program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success — the half-year retention is 20% higher for participants versus those without mentors. As a sales manager, I’d continue to look for ways to support, mentor, and train my salespeople so they can maximize their potential. "

Third Body Paragraph

If you have another relevant experience, discuss it here. But you don’t have to add a third paragraph just for the sake of adding one — a lot of the time, a shorter cover letter is better, provided you can convey an appropriate amount of relevant information.

Let’s suppose you’re applying for a sales engineer role — a highly technical and demanding job that likely warrants a three-paragraph cover letter. You could say something like:

"After spending two years in customer support, I’m in my element when answering product-related questions. There’s nothing I enjoy more than getting a challenging ticket I can dig into — and there’s nothing more satisfying than finally solving it. As a sales engineer for HubSpot, I’d get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills I’ve honed as a support rep."

This section doesn’t need to be long or flowery. Many people end with unnecessary statements like, "Please let me know if I can provide any more information” or "Thank you for your consideration."

The problem with these? A hiring manager can safely assume you’ll give more info if asked and are appreciative of their time. You’ll seem like every other applicant who’s grabbed a generic template from the internet — which, okay, you might be doing, but they don’t need to know that.

Instead, reiterate your interest with a strong summary line like:

“The best days at work are usually the longest and most demanding — because I go home knowing I’ve helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations.”

Sales Cover Letter Template

Dear Jane Doe,

I’m passionate about [helping X type of customer, solving Y goal, working in Z industry] — which is how I found the [open position] at [company name]. The more I learned about [company’s] mission to [insert mission here, i.e. “improve the remote working experience,” “make personal finance easy”], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. “Customer Development”] team.

As a [title] at [current employer or skill], I’m responsible for [doing X and Y]. This has helped me develop [ability] -- in fact, [insert proof of your skill, e.g. “my boss recently said I was one of the most resourceful employees he’s ever had” or “I’m known for my ability to stay collected and take the lead during high-pressure situations.”] I’d use [X skill] as your [job title] to [achieve main objective].

I’m also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You’re looking for someone with [X skill/character traits], and I believe I’m a good fit.

Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future -- I hope I get the opportunity to contribute.

[Your name]

Sales Cover Letter Example

Why It Works

This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.

By alluding to the fact that they're familiar with the vertical the role serves, the applicant establishes the relevance of their experience — and by touching on elements like their experience with mentorship, they're demonstrating their growth potential within the role.

If you're in the middle of a job hunt, odds are you're going to write your fair share of cover letters — so knowing how to put a compelling one together is in your best interest. It might be the difference between ultimately landing a sales role and not even popping up on an employer's radar.

Don't forget to share this post!

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Five fill-in-the-blank cover letter templates to help you impress recruiters.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

Sales and Marketing Cover Letter Sample [6 Reasons It Works]

Analyze this cover letter for a Senior Vice President of Sales and Marketing to see what makes it effective

When crafting a cover letter, don't simply restate what is already on your resume.

Your cover needs to make the strongest case possible for why you are the right fit for the position, which requires going above and beyond the content of your resume.

If you are debating whether to include a cover letter at all, we argue that it is well worth the time investment, as it is will:

• Demonstrate that you seriously considering the position
• Differentiate you from applicants who didn't include one
• Allow you to explain special circumstances (such as why you are looking to switch careers or that you will be moving to a new city)

The cover letter above allows the applicant to accomplish the following goals:

1) Express her interest in the position and company

She explains why she is interested specifically in the Senior Vice President of Sales and Marketing role at Mindful Chef.

She also mentions how she became familiar with the company and the fact that she is "impressed by the company's fast growth and commitment to developing strong relationships with suppliers."

This strategy is effective because it:

• Shows she has conducted her research
• Reveals that she was intentional in her application and wasn't just sending out her resume to as many companies as possible

2) Provide an outline of the transferable skills she will discuss

In the second paragraph, she states that she has a "successful track record of driving customer engagement, improving marketing results, and organizing promotional events for new brands."

• Gives the reader a preview of the characteristics to be discussed in more detail
• Demonstrates that she possesses skills that are directly applicable to the role

3) Explain what she is responsible for in her current role

In explaining her role at Ralph Lauren, she quickly summarizes the position without going into significant detail.

She says that she is "responsible for increasing customer engagement across all channels, with a specific focus on eCommerce."

• Gives the reader an understanding of what she was doing day-to-day
• Avoids repeating information that is already on her resume

4) Provide concrete examples of the value that she was able to drive

She leverages statistics regarding decreasing Google Ads CPC by 10% and increasing conversion rates by 200% to prove exactly how she succeeds at "improving marketing results."

For sales and marketing roles, providing detailed metrics such as how much you increased revenue or grew web traffic is essential.

• Makes her claims more believable, building her credibility
• Demonstrates the magnitude of the impact she made

5) Tie previous experiences into the requirements of the target role

She not only provides an outline of her professional background and achievements but also ties these elements back to her target role.

For example, she says, "I would similarly combine my expert knowledge of eCommerce, retail, and in-person marketing to grow Mindful Chef's brand recognition."

• Keeps the focus on how the company will benefit from hiring her
• Shows that she has the relevant skills to immediately start making an impact in the position

6) Address the reader directly and says thank you

Instead of addressing the letter "To Whom It May Concern" or "Dear Hiring Manager," she addresses it to the Managing Director.

• Is more personalized
• Shows that she made the effort to find out who she would be working for or who would be making the hiring decision

While tailoring your cover letter for each position can be time-consuming, it can reap great rewards.

By crafting your cover letter using an approach like the one discussed and sticking to one concise page , you will be able to maximize your chances of getting invited for an interview.

About Resume Pilots

Resume Pilots is an award-winning executive resume writing firm and a proud member of the Professional Association of Resume Writers and Career Coaches. Our previous clients include CEOs and senior executives at the world's leading companies.

As a professional services firm, we take your reputation seriously. We are committed to delivering writing excellence and superior service while operating with integrity and discretion. Recruitment firms we partner with also trust us to consistently deliver quality documents for their clients.

Our writers have studied in the Ivy League and other top-tier universities and have strong writing backgrounds coupled with industry experience.

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To learn more about our services, book an introductory call with our founder here or email [email protected] .

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About the Author Matt Glodz

Matt Glodz is the Founder and Managing Partner of Resume Pilots and a Certified Professional Resume Writer. After studying business communication at Cornell University, Matt worked within Fortune 500 companies, where he noted that qualified candidates were frequently denied interview opportunities due to poorly written documents. At Resume Pilots, Matt combines his business and writing background - which includes prior work for a Chicago Tribune publication - to craft resumes that give his clients the best chance of landing interviews. He works with clients ranging from CEOs to recent graduates and has been writing resumes for over 10 years. He has been quoted on numerous business and career-related topics in outlets including Business Insider, CNBC, Fortune, Glassdoor, The Ladders, and Thrive Global.

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Sales and Marketing Manager Cover Letter Example

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Start your Sales and Marketing Manager cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention the position you're applying for. Follow this with a compelling hook that highlights your most relevant achievements or skills. For example, "As a seasoned Sales and Marketing Manager with over 10 years of experience in driving revenue growth and market share, I was excited to discover the opportunity at your company. My proven track record in developing successful marketing strategies and leading high-performing sales teams aligns with the qualifications you are seeking." This approach immediately communicates your suitability for the role and grabs the reader's attention.

The best way for Sales and Marketing Managers to end a cover letter is by summarizing their value proposition, expressing enthusiasm for the opportunity, and initiating the next step. For instance, they could say, "I am excited about the possibility of bringing my proven sales strategies and innovative marketing ideas to your team and am confident I can contribute to your company's growth. I look forward to the opportunity to discuss how my skills and experiences align with your needs." This approach not only reiterates their interest in the role but also shows initiative and a proactive attitude, traits highly valued in sales and marketing roles.

Sales and Marketing Managers should include the following elements in their cover letter: 1. Contact Information: This includes your name, address, phone number, and email address. It's also a good idea to include your LinkedIn profile if you have one. 2. Introduction: Start with a strong opening that grabs the reader's attention. Mention the position you're applying for and where you found the job listing. 3. Relevant Experience: Highlight your most relevant experience and achievements in sales and marketing. Use specific examples and quantify your accomplishments whenever possible. For instance, you could mention how you increased sales by a certain percentage or how you implemented a marketing strategy that boosted brand awareness. 4. Skills: List the skills that make you a strong candidate for the job. These could include leadership skills, communication skills, strategic planning, customer relationship management, and proficiency in sales and marketing software. 5. Knowledge of the Company: Show that you've done your homework by mentioning something specific about the company and explaining why you're interested in working there. This could be something about the company's mission, products, or culture. 6. Closing Paragraph: In the closing paragraph, express your enthusiasm for the role and the value you can bring to the company. Also, indicate your availability for an interview. 7. Professional Closing: End with a professional closing like "Sincerely" or "Best regards," followed by your name. Remember, your cover letter should complement your resume, not duplicate it. It's your chance to tell a story about your experience and skills, and to show your passion for the role and the company.

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Professional Sales And Marketing Cover Letter Example for 2024

Read for inspiration or use it as a base to improve your own Sales And Marketing cover letter. Just replace personal information, company application data and achievements with your own.

How to write the perfect Sales And Marketing cover letter

According to some experts, finding exciting job adverts is one of the most challenging problems job-seekers need to deal with.

But according to our own research, conveying your enthusiasm to a one-page cover letter might prove to be even more challenging.

After all, you don’t want a bland and boring cover letter to represent you, we get it.

But how can you make a strong first impression in just a few lines?

Below, you’ll find the best Sales And Marketing cover letter tips and examples that will help you find out.

At first, you may think that the cover letter should repeat all information from your resume but in a story-like form. However, that’s not true.

Instead of re-writing your resume, you need to focus on making the right impression.

You can do that by talking about the skills that help you overcome challenges, your excitement when it comes to the industry, your past achievements, and your knowledge of the company.

Now let’s look at some other things that will make your cover letter stand out.

We've made an in-depth guide on what should your cover letter include that you can check out!

Stand out with a strong introduction and an appropriate salutation

In general, the salutation you use depends on the tone of voice you’ve decided to go for but also on the company culture.

However, it’s always a good idea to address your letter to the person responsible for the recruitment process. If you don’t know their name, try to find it out. And only if that proves to be impossible, choose a generic salutation.

Here are some phrases you can use (note that some of them require you to know the hiring manager's name):

• To the Human Resources Department,
• Dear [company name] Recruiter,
• Dear Angela Stone,
• To the Recruitment Team

A noteworthy introduction is what will grab the reader by the collar and make them want to get to know you better.

But what’s the best way to begin your cover letter? Highlighting your excitement about the position!

Be honest and original – this will get you remembered. You can even link your excitement to the reasons why you’d like to grow in this exact field.

Link your sales and marketing soft and hard skills to your achievements

So what skills do you need to include? Well, unfortunately, there’s no one answer to this. It all depends on the job description and the skills you’ve currently got.

According to experts, what recruiters look for in cover letters is how you can link your soft skills to particular achievements and goals. So, try to figure out what has helped you on the way to success.

However, don’t forget about hard skills. Even if they’re not the focus of your happy story, you need to include at least the ones that were mentioned as part of the requirements section of the job posting. This will help you pass applicant tracking systems (ATS) that screen applicant documents for certain keywords and phrases.

Prove how your skills can help the company grow

Showing that you’ve researched the company and are excited to become part of its team is definitely one of the best ways to prove you're a strong candidate.

Recruiters want to make sure that you’re at least as passionate about the company and the industry as them.

It’s also a good idea to mention how your previous experience could help you in your work and what impact it could have on your long-term performance.

In addition, showing that you are aware of industry or even company issues and are not afraid of facing them will give you additional points!

Go for a strong ending

Using the right words to end your Sales And Marketing cover letter is essential for two reasons.

First, it supports the great first impression you’ve already made. Second, it’s a way to express your gratitude for the recruiter’s time and consideration.

The closing line you choose depends on your preferences and the company culture. If you want to be on the safe side, stick to more traditional phrases, such as “Looking forward to hearing from you” and “Thank you for your consideration”.

Cover letter examples by industry

• Entry Level Sales
• Director Of Sales
• Regional Sales Manager
• Sales Manager
• Vp Of Sales
• Car Salesman
• Sales Consultant
• Sales Director
• Sales Associate
• Sales Engineer
• Sales Person
• Insurance Sales
• Outside Sales
• Sales Analyst
• Head of Sales
• Sales Representative
• Supply Chain
• Inside Sales
• Vice President of Sales
• Sales Coordinator

Cover letters helped people get noticed

Updated for today’s recruitment standards

Worried your cover letter design is past the expiration date? We’ll help you craft a new one that leaves an impression and beats luck.

Daniel Pietersen

Senior customer support engineer.

" Enhancv gave me a sense of relief and a feeling of confidence when passing it along to a potential employer. "

Daniel Pietersen on using Enhancv

Check out more winning cover letter examples for inspiration

Learn from people who have succeeded in their job hunt.

• Banking Cover Letter
• Bartender Cover Letter
• Scientist Cover Letter
• Sharepoint Cover Letter
• Qa Manager Cover Letter
• 3d Artist Cover Letter
• Service Advisor Cover Letter
• Filmmaker Cover Letter
• Digital Marketing Analyst Cover Letter
• Full Stack Developer Cover Letter
• Registered Nurse Cover Letter
• Regional Sales Manager Cover Letter

Pair your cover letter with a resume that leaves an impression

Having a professional Sales And Marketing cover letter is great, but pairing it with an equally good resume will help you beat luck.

Check out our Sales And Marketing resume writing guidelines or hire an expert to guide you .

How to Write an Initial Message to a Hiring Manager (With Examples)

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5 Marketing Cover Letter Examples That Worked in 2024

• Marketing Cover Letter
• Marketing Coordinator
• Marketing Intern
• Marketing Assistant
• Marketing Director
• Write Your Marketing Cover Letter

You’re a promotional wiz. Target markets are identified, sales campaigns are created, and conversion rates are increased successfully with you on the job. 

But does your cover letter complement your marketing resume and help you convert job leads into interviews?

You thrive when writing promotional copy, so all you need is a push in the right direction when writing a great cover letter and really grab a hiring manager’s attention. You can use our marketing cover letter examples as templates or our free cover letter builder for success in your job hunt.

Marketing Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

• Your marketing cover letter will be successful when you show how your experience with web content optimization, email marketing campaigns, and social media targeting addresses the requirements associated with a media publication role.

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Marketing Coordinator Cover Letter Example

• Harness the power of metrics in your cover letter to further illustrate your tangible success as a marketing coordinator skilled in tools like CMS platforms, Joomla, and SEO.

Marketing Intern Cover Letter Example

• Can you connect personal passion (think: passion for sustainable energy practices) with a company’s mission (think: Chevron’s mission of sustainability)?
• Reinforce this connection in your closer to reaffirm alignment with the company’s mission and eagerness to contribute to its goals.

Marketing Assistant Cover Letter Example

• Notice how Leo highlights his past interaction with Blue Diamond Growers during their Homegrown Goodness Tour? Why not use such associated memories or personal experiences with the hiring company’s products or initiatives to add a unique twist to your masterpiece?

Marketing Director Cover Letter Example

• Did you lead a marketing team to spend less yet reap more? Do you recount that workplace where you nurtured marketing rookies into champions? Turn these episodes of success into a compelling tale that will have the hiring manager root for you, envisioning you replicating the success in their company.

Related cover letter examples

• Business analyst
• Social media manager
• Data analyst
• Product manager

Harness Your Skills for the Perfect Marketing Cover Letter

When creating a marketing campaign, you understand the importance of tailoring your message to the brand’s target market. The same is true for your cover letter. 

Every company markets its products and services in varying ways. One company may focus on social media marketing, whereas another wants to boost its email marketing efforts. Therefore, the skills and values you emphasize here should be customized for each company.

Engage employers instantly with your greeting and intro 

You’re used to grabbing attention in ads within the first few sentences to get readers interested in your offer. The same is true for your cover letter. You want to grab attention right away. 

First, you want to address someone by name, if possible. Some companies will list a contact person in the job description , or you could try to find the hiring manager’s name on the company website or LinkedIn. It’s the same as how using someone’s name in an email marketing subject line makes it feel more personal and engaging. Otherwise, “Dear [name of company] hiring team,” can work well too.

The next step is connecting with the company’s mission or needs, just like you’d connect with a customer’s pain points or ideals in promotional content. For instance, if the company emphasizes environmentally-friendly products or team culture, you could try to highlight those aspects. 

Just like customers don’t like generic ads with irrelevant information, hiring managers won’t like your opening if it reads like the one below. 

You’re not selling your skills with this one!

I’m writing to apply for the marketing position at your company. I have a few years of experience in marketing and have been quite good at it. The position appeals to me and is one I’d like to fill, and your company sounds like a pleasant place to work.

A better idea is to connect with the company and make your opening feel specific to their needs, just like you’d do for everyone in your marketing campaign’s target audience. The example below perfectly connects with GoDaddy’s focus on customer-centric innovation and cutting-edge web services. 

Use an opener aligned with the company’s vision! 

Dear Ms. Sharma,

As an admirer of GoDaddy’s impressive achievements in empowering entrepreneurs and businesses through cutting-edge web services, I’m thrilled to apply for the marketing coordinator position. GoDaddy’s commitment to customer-centric innovation resonates deeply with me.

Emphasize achievements in your marketing cover letter body

In any marketing message, you know it’s essential to share the facts about what a product or service can help a customer achieve. You want to do the same with your abilities in a cover letter. 

Leaning on marketing metrics from previous achievements is a great way to stand out. Consider metrics like engagement or click-through rates that many companies will focus on. 

Additionally, tailor what you put in the body to the company’s needs to better connect with each specific marketing role. For instance, if you’ll be focused on SEO, sharing how you boosted organic traffic by 59% using keyword research tools like Semrush would be a great idea.

A good body paragraph optimized with relevant marketing metrics

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%. 

Seal the deal with a strong closing for your marketing cover letter

As you end your cover letter, think about how you would close out a sales call. You’d want to summarize the key information you covered and end with a CTA. 

Do the same for your cover letter, but remember you’re not going for a hard sell. A light CTA like “I look forward to hearing from you soon” is the right level of persuasion to aim for here. 

Additionally, just like you’d want to thank a customer for their time, saying thank you somewhere in the closing or sign-off is a good idea. 

What you don’t want to do is have a closer like the one below that shares the wrong personal information and doesn’t relate to the company or specifics of the marketing position at all.

Providing the wrong information here! 

Thanks for considering my application.

I can start immediately since I’m currently unemployed and I’m really keen to get this job. I hope you choose me for the marketing position.

Instead, aim for a closer like the one below that reconnects with GoDaddy’s mission of providing excellent web services and finishes with a nice CTA, as you would do with any of your marketing messages. 

A CTA-infused closer for success!

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team. 

Sincerely, 

Luna Torres

Your cover letter shouldn’t go over one page. The optimal word count is somewhere between 300-500 words. This allows you enough room to provide details about your market analysis and campaign strategizing abilities while keeping it highly specific to each job’s needs. 

Candidates without much experience will want to pull from what they gained through education, transferable skills like customer service, and passion for each position. For instance, you could talk about your passion for creating a great customer experience and how your consumer behavior courses provided you with the skills needed to achieve that. 

Choosing the right tone is similar to choosing your brand’s voice for a specific target market. Analyze how the company speaks in the job description and try to match their levels of energy and formality as best as possible.