Business Strategy Programs at Harvard

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Contribute to Your Organization’s Success

Develop your ability to innovate, think strategically, and gain a competitive advantage for your organization through our intensive business strategy programs. Explore proven business theories and strategic tools through hands-on exercises, interactive lectures, and dynamic discussions.

Current Programs

Advanced business strategy training: gaining a competitive edge.

Learn a new framework for developing a business strategy that maximizes your competitive advantage and disrupts the competition.

Agile Leadership: Transforming Mindsets and Capabilities in Your Organization

Learn how you can harness the agile revolution to lead more flexible, innovative, and successful teams.

Artificial Intelligence in Business: Creating Value with Machine Learning

Leverage new technologies to build value for your organization.

Behavioral Decision Making

Gain the critical knowledge and tools you need to make smarter decisions for your organization — and yourself.

Beyond Strategic Planning: From Implementation to Sustainment

Successfully navigate the challenges inherent in making your organizational, departmental, and project-specific plans come to life.

Brand Revitalization: A Comprehensive Brand Strategy Course

Develop a brand strategy to harness your brand’s core purpose, help it stay fresh, and ensure customer loyalty.

Building Organizational Cultures: A Framework for Leaders

Critically assess how culture affects organizations and learn how to create an environment that promotes advancement of people.

Business Strategy: Evaluating and Executing the Strategic Plan

Explore the concepts and tools of strategic business management.

Creative Thinking: Innovative Solutions to Complex Challenges

Learn how to grow a culture of creativity to innovate competitive solutions.

Design Thinking: Creating Better Customer Experiences

Learn how the principles of design thinking can help fuel the success of your organization.

Foundations of Data-Driven Decision Making

Understand the characteristics and applications of data sets in order to communicate effectively with your teams and develop business strategies.

How to Build a Sustainable Organization: Challenges, Opportunities, and Strategies – 4 Week Course

Develop the tools and frameworks you need to incorporate sustainability practices into your business model.

Innovation and Strategy

Strengthen your organization’s capacity to drive innovation and achieve greater results.

Marketing Analytics Online Course: Strategies for Driving Business Results

Gain a deeper understanding of marketing analytics used in making strategic decisions across key functions.

Product Management Online Course: From Design to Launch

Learn the important business skills you need to be an effective product manager and build, launch, and grow successful products.

Real Estate Investments: Assets, Markets, and Current Trends, 2-day Session

Master the fundamentals and practicalities of real estate investing.

Starting and Building Your Consulting Business

Develop the critical skills you need to successfully launch and scale a thriving consulting business.

Strategic Project Management

Plan, manage, and execute projects that are essential to the success of your business.

Strategic Sales Management

Learn proven sales management strategies and techniques to lead yourself, your direct reports, and your organization.

Supply Chain Management: Frameworks for Resilient and Agile Supply Chains

Learn how to use supply chain analytics to reduce costs, manage inventory as consumer needs evolve, and make strategic decisions.

The Consultant’s Toolkit: Consulting Training

Refine your consulting abilities through proven techniques to improve organizational effectiveness.

Why Study Business Strategy at Harvard

Whether you’re looking to learn a new skill or hone an existing one we have programs that meet your business strategy needs. Our programs cover topics such as strategic planning, strategic decision making, and value creation using machine learning and offer you the opportunity to develop core business competencies.

When you take a professional development course with us, you’ll learn from industry experts alongside peers from around the world who bring a global perspective that can be invaluable in today’s interconnected business landscape. The instruction is dynamic, and interactive ensuring the application of concepts through activities, case studies and role-play. At the end of your program you will return to your office with new business strategies that can help you be more successful in your role and across your organization.

How Classes Work

We offer three different types of formats for programs: on campus, live online, and hybrid.

  • On-campus programs take place in our dedicated state-of-the-art classroom space on Harvard’s campus at One Brattle Square, Cambridge, MA.
  • Online programs are held via Zoom where you receive the same content online as on-campus, but from the convenience of your home or office.
  • Hybrid programs are available both live online and on campus. Online participants are fully integrated into the program with the ability to see, hear, contribute, and network alongside your in-person counterparts.

Who Should Enroll

Each business strategy course is designed to meet the needs of different industry leaders and professionals. Many of them are appropriate for a wide range of individuals, but some are specifically tailored to senior leaders, emerging leaders, or executives. More information about who should enroll in each program can be found on the program page.

What You Earn

After completing a program, you receive a Certificate of Participation from the Harvard Division of Continuing Education, further validating your expertise in the field. Taking the step to earn a certificate from a professional development program can signal to your employer that you are open to new experiences and enthusiastic about continuing to learn and grow.

Harvard Division of Continuing Education Professional & Executive Development Certificate of Leadership Excellence.

Some business strategy programs may count toward a Certificate of Leadership Excellence (CLE) in Strategy and Innovation.

When Courses Are Offered

Many of our programs are offered multiple times a year in several formats. Miss the deadline to register? We bring popular programs back year after year — sign up to get notified when new dates are available .

The cost of a professional development program depends on the format you take it in and the length of the course. For more information about pricing, please visit your desired program page.

A 10% discount is available to participants taking more than one program, and discounts are also available for groups of two or more. To take advantage of our discounts, please email [email protected] for further instructions.

Business Strategy FAQs

What is business strategy.

Business strategy refers to a set of decisions and actions that outline how a company will achieve its long-term goals and gain a competitive advantage in the marketplace. It involves identifying objectives, assessing resources, and formulating plans to achieve competitive advantage.

What are the benefits of taking a business strategy course at Harvard?

When you participate in a business strategy course at Harvard Professional Development, you are learning from instructors who are leading industry experts. Through a combination of theory, practice, and real-world examples, these courses will have you returning to the office equipped to move your own business strategy forward.

Harvard Division of Continuing Education

The Division of Continuing Education (DCE) at Harvard University is dedicated to bringing rigorous academics and innovative teaching capabilities to those seeking to improve their lives through education. We make Harvard education accessible to lifelong learners from high school to retirement.

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creative strategy courses

Creative Strategy Essentials

  • By Meta Blueprint
  • Published: Jun 19, 2019
  • Rating 1 star 2 stars 3 stars 4 stars 5 stars Average rating: 4.6 56 56 reviews

Meta Blueprint Creative Strategy courses are designed to help creative agency teams better understand how Meta capabilities can help their businesses reach their goals.

These lessons center on marketing and advertising fundamentals that can help improve the effectiveness of your creative strategy on Meta platforms.

Advertise on Mobile Platforms

creative strategy courses

Create ads that align to your business goals

Examine how to design creative for each stage of the marketing funnel so it can connect with audiences in an authentic way.

  • Duration 25m
  • Intermediate

creative strategy courses

Mobile first fundamentals

Understand mobile behavior and improve mobile campaign performance.

  • Duration 5m

creative strategy courses

Ad placements and formats

  • Duration 20m

Build an Audience and Reach More Customers

creative strategy courses

Communicate with your customers

Identify Messenger solutions that can help you create awareness and connect with customers.

creative strategy courses

Define your audience

In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.

  • Duration 50m

creative strategy courses

Reach more people on Instagram

Use the Instagram app to connect with your audience and reach more customers.

Assess and Measure

creative strategy courses

Creative brief development

Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.

  • Duration 10m

creative strategy courses

Evaluation and measurement

Understand the importance of testing the creative in your ad campaigns.

Understand Ad Policies

creative strategy courses

Meta Advertising Standards

In this course, you'll learn about the Meta Advertising Standards.

  • Duration 15m

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Creative Strategy for Advertising

A course by laura visco , creative leader.

Laura Visco

Learn the steps involved in developing a creative strategy for a brand’s advertising campaign that impacts and engages with their audience

  • 100% positive reviews ( 10 )
  • 605 students
  • English , Spanish , Portuguese , German , French , Italian , Polish , Dutch
  • Information

Creative Strategy for Advertising

“I love making campaigns that move people, and truly believe that brands can have a positive impact in society.”

Laura Visco is a multiple award-winning creative leader in the advertising industry. Her first job advertising job came when she was just 19 years old, and she has since worked on successful campaigns for household names like The Coca-Cola Company, Bumble, and AXE.

In this online course, Laura reveals her process for developing creative advertising strategies that cut through the noise. Learn how to turn briefs into innovative, well-executed campaigns while honing your personal style, and creating a presentation deck.

What will you learn in this online course?

11 lessons & 14 downloads

Lesson image

  • 11 lessons (1h 14m)
  • 14 additional resources (3 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Produce a creative strategy presentation for a product or service of your choice.

creative strategy courses

Who is this online course for?

This course is for anyone who wants to develop their understanding of advertising strategy.

Requirements and materials

A basic knowledge of advertising is recommended.

creative strategy courses

arthurpicerni

Arthur Picerni

Bom curso, bem introdutório e ótimo guia para quem está começando a criar seus próprios projetos e começando a pegar seus primeiros freelas, um passo a passo pratica para não se perder durante o processo de criação do projeto

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azucarwilde

azucarwilde

wow! este curso es increíble, super conciso y con gran metodología para abordar la estrategia creativa. Supremamente claro como Laura resume sus años de experiencias en la interpretación e ideación de una estrategia creativa exitosa! WOW felicitaciones al aprofesora!

Rojo Pablo Romano

As Laura's colleague, I was curious about what her creative process is like. So I decided to dive into Laura's method. And I really found some gems to follow. If you have a chance to watch Elizabeth Gilbert's Ted video, you will understand that creativity most of the time is a mysterious process. But in Advertising you have to face many requirements. Therefore, having a method does not make you less creative, it makes you more professional. And in this course Laura is as brilliant as her ideas.

lostriatesdisparates

lostriatesdisparates

IS A WELL COURSE DESIGN A REVIEW BRIEF TO APPLY INMMEDIATLY

This is an amazing course! It speaks about how the creative strategy is integral part of the brief. It all starts with the brief!

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Laura Visco

Laura Visco A course by Laura Visco

Laura Visco is a multi-award-winning creative leader in the advertising industry. Her first advertising job came when she was just 19 years old, and she has since spent time working in her native Buenos Aires, Amsterdam, and London where she is currently based.

Laura has worked on successful campaigns for brands like The Coca-Cola Company, Bumble, and AXE. She was named Adweek's Women Trailblazer in 2019, and received 3%’s Three Cheers Award for her efforts to advance diversity in the ad industry. She has judged and spoken at several advertising award shows and events such as D&AD, Marketing Week Russia, and SheSays. Laura’s work has been featured in publications including Adweek , The Huffington Post , and SHOTS .

Introduction

The creative strategy.

  • Creativity Is Personal
  • What Is Creative Strategy?
  • Gaining Perspective

Focusing on the What

  • Finding an Insight
  • Finding a Tension
  • Putting It All Together

Thinking About the How

  • Defining a Tone of Voice
  • Defining the Creative Strategy
  • Practical Advice for the Creative Process

Final project

What to expect from a domestika course, learn at your own pace.

Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

Learn from the best professionals

Learn valuable methods and techniques explained by top experts in the creative sector.

Meet expert teachers

Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

Certificates Plus

If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

Get front-row seats

Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

Share knowledge and ideas

Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

Connect with a global creative community

The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

Watch professionally produced courses

Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

  • Marketing & Business
  • Advertising
  • Content Marketing
  • Storytelling

Creative Strategy for Advertising. Marketing, and Business course by Laura Visco

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Top 10 Creative Strategist Certifications

Photo of Brenna Goyette

Updated July 13, 2023 16 min read

Certifications are important for creative strategists in the job market because they demonstrate to employers that a candidate has the necessary skills and knowledge to succeed in the role. Certifications can also give creative strategists an edge over non-certified competitors, as they show a commitment to professional development and mastery of specific areas of expertise. Additionally, certifications can help creative strategists stay ahead of industry trends by providing them with up-to-date information and best practices. Ultimately, certifications give employers confidence in their potential hire and help prospective employees stand out from the crowd.

The purpose of this article is to review the top certifications available for Creative Strategists and explain how they can help enhance their career prospects.

What are Creative Strategist Certifications?

Creative strategist certification is a program designed to help professionals develop the skills and knowledge needed to become successful creative strategists. This type of certification provides students with the necessary tools and resources to think strategically, analyze data, understand customer needs, create effective campaigns, and develop compelling stories.

Creative strategist certification can equip professionals with the skills they need to be successful in their current role or transition into a new one. Creative strategists are responsible for developing marketing strategies that will drive customer engagement and sales. They must have strong analytical skills and an understanding of target markets in order to create effective campaigns that will reach the right audience. With creative strategist certification, professionals can learn how to use data analysis and research methods to create targeted campaigns that will engage customers and generate ROI.

In addition, creative strategist certification can also provide professionals with the skills needed to develop persuasive stories that can capture attention and motivate customers to take action. Through this type of certification, students can learn how to craft engaging narratives that will resonate with their target audience and drive conversions.

Overall, creative strategist certification is a valuable resource for those looking to gain the skills and knowledge necessary for success in this field. It provides students with the necessary tools and resources needed to think strategically, analyze data, understand customer needs, create effective campaigns, and develop compelling stories that will help them reach their goals.

Pro Tip: When researching creative strategist certifications, look for programs that offer a comprehensive curriculum that covers topics such as strategy development, creative problem solving, and digital marketing. Additionally, seek out certifications that are accredited by recognized industry organizations to ensure the highest quality of instruction.

Related : What does a Creative Strategist do?

Here’s our list of the best certifications available to Creative Strategists today.

1. Certified Creative Strategist (CCS)

A Certified Creative Strategist (CCS) is a professional designation for those who have achieved a high level of expertise in the field of creative strategy. This certification recognizes individuals who have demonstrated an understanding of the principles and practices associated with developing, executing, and managing successful creative strategies.

The CCS credential is offered by the American Association of Advertising Agencies (4As). To be eligible to earn this certification, applicants must have at least five years of experience in the advertising industry and must pass a comprehensive written exam. The exam covers topics such as strategic planning, branding, digital marketing, media planning, analytics, research methods, and more.

It typically takes between four to six months to prepare for the CCS exam. Applicants should plan to dedicate at least 10 hours per week studying for the exam in order to be successful. Preparation materials are available from 4As or other vendors that specialize in preparing professionals for this type of certification.

The cost for taking the CCS exam is $595 USD. This fee includes access to online study materials as well as one attempt at taking the exam.

2. Professional Certified Creative Strategist (PCCS)

Professional Certified Creative Strategist (PCCS) is a certification program offered by the International Association of Creative Strategists (IACS). It is designed to recognize and validate the skills of creative strategists who have demonstrated their ability to develop, execute, and measure effective creative strategies.

The PCCS certification program consists of three parts: an online assessment, a practical exam, and an oral exam. The online assessment tests your knowledge in areas such as creative strategy development, marketing principles, and project management. The practical exam requires you to create a real-world strategic plan for a given situation. The oral exam is conducted by an IACS-approved professional and covers topics such as creativity, innovation, problem solving, and strategy execution.

To get the PCCS certification, you must first complete the online assessment with a passing score of 80%. Then you must pass both the practical exam and the oral exam. The entire process typically takes between 6-12 months depending on your experience level.

The cost of getting certified varies depending on your location but generally ranges from $500-$2000 USD.

3. Certified Digital Creative Strategist (CDCS)

A Certified Digital Creative Strategist (CDCS) is a professional certification for individuals who have the skills and knowledge to develop, implement, and manage digital creative strategies. The CDCS certification is designed to help professionals understand the fundamentals of creating effective digital campaigns, from concept to execution.

It typically takes between 6-12 months to complete the coursework and obtain the certification. The program consists of three core courses: Digital Creative Strategy, Digital Creative Execution, and Digital Creative Measurement. Each course focuses on a different aspect of digital creative strategy and provides students with an understanding of how to create successful campaigns that drive results.

To become certified as a CDCS, you must first complete all three core courses and pass the associated exams. Once you have completed all three courses, you will be eligible to take the final exam which tests your knowledge of digital creative strategy. After passing this exam, you will receive your CDCS certification.

The cost of obtaining a CDCS certification varies depending on where you choose to take the classes and exams. Generally speaking, it costs around $2,000-$3,000 in total for all three courses and exams.

4. Certified Social Media Creative Strategist (CSCS)

A Certified Social Media Creative Strategist (CSCS) is a professional designation for individuals who have mastered the art of creating, managing, and optimizing social media campaigns. This certification requires an understanding of the fundamentals of social media marketing, including how to create compelling content, develop strategies to engage followers, and measure results.

The CSCS certification is offered by the Social Media Marketing Institute (SMMI). To become certified, individuals must complete an online course that covers topics such as digital marketing fundamentals, content creation and optimization techniques, customer engagement strategies, and analytics. The course takes approximately 8-10 hours to complete and costs $299 USD. Upon successful completion of the course and passing a final exam with a score of 80% or higher, individuals will receive their CSCS certification.

5. Certified Content Marketing Creative Strategist (CMCS)

A Certified Content Marketing Creative Strategist (CMCS) is a professional who has been certified by the Content Marketing Institute (CMI) to demonstrate their expertise in content marketing strategy. The CMCS certification is designed to recognize professionals who have the knowledge and skills necessary to develop, manage, and measure successful content marketing campaigns.

To become a Certified Content Marketing Creative Strategist, you must complete an online course that covers topics such as developing effective content strategies, creating compelling content, and measuring success. The course takes approximately 8 hours to complete and includes an exam at the end. Once you pass the exam, you will receive your certification from CMI.

The cost of the CMCS certification varies depending on whether or not you are a member of CMI. For non-members, the cost is $299 USD; for members, it is $199 USD.

6. Certified Branding and Advertising Creative Strategist (CBCS)

Certified Branding and Advertising Creative Strategist (CBCS) is a professional certification program designed to help individuals become experts in the field of branding and advertising. It is an industry-recognized credential that demonstrates a high level of knowledge, experience, and expertise in the areas of brand strategy, creative development, and media planning.

The CBCS program consists of three levels: Foundation, Intermediate, and Advanced. Each level requires completion of online courses as well as written assignments. The Foundation Level covers topics such as brand positioning, creative development, and media planning. The Intermediate Level focuses on digital marketing strategies, campaign management, analytics, and measurement. Finally, the Advanced Level covers advanced topics such as consumer insights, market research methods, integrated marketing communications strategies, and more.

It typically takes about six months to complete all three levels of the CBCS program. To get certified you must pass all three exams with a score of 70% or higher.

The cost for the CBCS program varies depending on which level you are taking. The Foundation Level costs $495 USD; the Intermediate Level costs $595 USD; and the Advanced Level costs $695 USD.

7. Certified Storytelling Creative Strategist (CSCS)

A Certified Storytelling Creative Strategist (CSCS) is a professional who has been certified by the International Association of Storytelling Professionals (IASP) to demonstrate mastery in the field of storytelling and creative strategy. CSCS certification requires that an individual have a minimum of three years of experience in storytelling, as well as a comprehensive knowledge of the storytelling process, including its history, methodology, and application.

In order to become a CSCS, individuals must complete an extensive training program which includes both online and in-person components. The program consists of four modules: Storytelling Basics, Storytelling Strategy & Tactics, Creative Writing & Editing, and Digital Storytelling & Social Media. Once all four modules are completed, individuals must then pass a final exam to receive their certification.

The cost for the CSCS certification program varies depending on the type of training offered. The online course costs $1,495 USD while the in-person course costs $2,295 USD. Additionally, there is an exam fee of $195 USD which must be paid prior to taking the final exam.

Overall, it typically takes between six months and one year to complete all four modules and receive your CSCS certification.

8. Certified Video Production and Editing Creative Strategist (CVPCS)

Certified Video Production and Editing Creative Strategist (CVPCS) is a certification program designed to provide professionals with the knowledge and skills necessary to produce high-quality video content. This certification program is offered by the International Association of Professional Videographers (IAPV). It provides comprehensive training in video production, editing, creative strategy, and digital media.

The CVPCS certification program consists of four courses: Introduction to Video Production & Editing, Creative Strategy for Video Production & Editing, Digital Media for Video Production & Editing, and Advanced Techniques for Video Production & Editing. Each course is approximately 8 weeks long and requires a minimum of 30 hours of study time. Upon successful completion of all four courses, participants are eligible to take the CVPCS exam which is administered by IAPV.

To become certified as a Certified Video Production and Editing Creative Strategist (CVPCS), individuals must first complete all four courses and then pass the CVPCS exam with a score of 70% or higher. The cost of the entire program varies depending on the provider but typically ranges from $2,000-$3,000 USD.

9. Professional Design Thinking Creative Strategist (PDTCS)

Professional Design Thinking Creative Strategist (PDTCS) is a certification program designed to equip professionals with the skills and knowledge necessary to become successful creative strategists. The program focuses on the fundamentals of design thinking, which is an approach to problem-solving that encourages creativity and collaboration. It teaches participants how to identify problems, generate ideas, evaluate solutions, and develop strategies for implementation.

The PDTCS certification program takes approximately six months to complete. During this time, participants will learn about the fundamentals of design thinking, including brainstorming techniques, user research methods, prototyping processes, and more. They will also gain experience in developing creative strategies for various projects and industries. To get certified as a PDTCS, individuals must pass an exam administered by the International Council of Design Thinking (ICDT).

The cost of the PDTCS certification program varies depending on the institution offering it. Generally speaking, it can range from $1,000-$2,500 USD. This includes tuition fees and any other associated costs such as materials or textbooks.

10. Professional Innovation and Futurism Creative Strategist (PIFCS).

Professional Innovation and Futurism Creative Strategist (PIFCS) is a professional certification program designed to equip individuals with the skills and knowledge necessary to become successful creative strategists. It is an intensive, hands-on course that covers topics such as innovation management, design thinking, future trends, and digital transformation. The program is offered by the International Association of Professional Innovation and Futurism Creative Strategists (IAPIFCS).

The program takes approximately 6 months to complete. It consists of three modules: Module 1 – Introduction to Professional Innovation and Futurism Creative Strategist; Module 2 – Advanced Professional Innovation and Futurism Creative Strategist; and Module 3 – Strategic Design Thinking for Digital Transformation. Each module requires approximately two months of study time.

To get the PIFCS certification, applicants must complete all three modules within 6 months and pass a final exam at the end of the program. The cost of the program varies depending on the provider but typically ranges from $1,000 - $2,500 USD.

Do You Really Need a Creative Strategist Certificate?

The short answer is no, you do not need a Creative Strategist Certificate to be successful in the field of creative strategy. However, having one can certainly give you an edge over those who do not have it.

Creative strategists are responsible for coming up with innovative solutions to complex problems and helping companies reach their goals. It requires a lot of knowledge, skill, and experience to become successful in the field. Therefore, having a Creative Strategist Certificate can demonstrate your knowledge and commitment to the profession. It also shows employers that you have taken the time to learn about the profession and hone your skills in this area.

Having a certificate can also help open doors for you as it may give you access to exclusive job opportunities or networks that may not be available without it. Additionally, having a certificate may help you stand out among other applicants when seeking employment or promotions in creative strategy-related fields.

In conclusion, although having a Creative Strategist Certificate is not necessary for success in this field, it can certainly give you an edge over those who don't have one. It demonstrates your knowledge and commitment to the profession while opening doors to exclusive job opportunities or networks that may not be available without it.

Related : Creative Strategist Resume Examples

FAQs About Creative Strategist Certifications

1. What is a Creative Strategist Certification?

Answer: A Creative Strategist Certification is an official recognition of a person's expertise in creative strategy and the ability to develop and implement effective creative strategies. It is earned through successful completion of an approved certification program.

2. What are the benefits of becoming certified?

Answer: Becoming certified as a Creative Strategist can help demonstrate your knowledge, skills, and abilities in this field to potential employers or clients. It can also lead to better job opportunities, increased salary potential, and improved professional credibility.

3. How do I become certified?

Answer: To become certified as a Creative Strategist, you must complete an approved training program or course offered by an accredited institution or organization. Upon successful completion of the program or course, you will be eligible to take the certification exam administered by the certifying body.

4. How long does it take to get certified?

Answer: The length of time it takes to become certified varies depending on which certification program you choose and how quickly you can complete the required courses or training programs. Generally speaking, it may take anywhere from one month up to six months or more to complete all requirements for certification.

5. How much does it cost to become certified?

Answer: The cost of certification will depend on which program you choose and what materials are included in the package (e.g., textbooks, study guides, etc.). Generally speaking, most programs range from $300-$2000 USD depending on the level of certification sought after and other factors such as geographical location and delivery method (online vs classroom).

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Creative Strategic Thinking Course

This creative strategic thinking course is for anyone involved in developing or implementing strategy or who has a project or initiative that needs a boost of creativity.

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I can honestly say that this is one of the most engaging courses I’ve been on. I found the content and the delivery fantastic. I was admittedly reluctant to spend two days on Zoom trying to learn something new. In the end, I found that this wasn’t a blocker in the slightest and I felt like I was engaged throughout. Thank you, Katie, for a brilliant course!

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If you would prefer One-to-One Creative Strategic Thinking Training, we offer a 2-hour online Zoom call format for yourself or your colleagues. Please contact us to discuss your requirements.

This course helps you with

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We’ll support you through the steps of effective strategic planning to achieve grounded and measurable outcomes.

You will leave with a greater capacity to be creative without being hampered by the fear of failure or judgement.

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Leadership Training Courses

Demystify the concepts of creativity and strategy

Defining creative strategic thinking, lateral thinking and brainstorming tools, the creativity workout, well-known visions, making plans and breaking thinking patterns, making plans.

  • Vision, Mission, and Strategy
  • What If…

Gaining Perspective

Creating a plan for the possible.

Listen to Impact Factory Director Jo Ellen Grzyb and Senior Training Consultant Janet Addison talk about Creativity and Strategic Thinking

Demystify creativity and strategy

Break thinking patterns

Delay the rush to solution

Generate new ideas

Disrupt obvious ways of thinking

Bend, stretch, pummel and free up your creative muscles!

Importance of having a vision

Motivation, collaboration and productivity

Evaluate goals and objectives

Well-known Visions

Explore commonalities

Define your vision framework

Elements of a great strategy

Raising your creative and strategic ‘game’

Vision, Mission and Strategy

Linking vision, mission and strategy

Defining your goals and expectations

Working on your business initiative

What If...?

Common reactions to new initiatives

Disrupt predictable thinking

Potential obstacles, risks and blockages

Plan simple, doable actions

Assess your initiative

Plan contingencies

Consider outside influences

Set higher aspirations

Qualities of a Creative Strategic Thinker

Which do have and which can you develop?

Maria Peters - Impact Factory Training Consultant

Maria Peters

Maria loves introducing people to improvisation and has been invited to perform and teach at festivals around the world.

Ottillie Parfitt - Impact Factory Training Consultant

Ottillie Parfitt

Ottillie loves leather wingback chairs, red wine, and listening to the scratchy gramophone tunes of a bygone era.

Nick Clark Windo - Impact Factory Training Consultant

Nick Clark Windo

Nick's independent film production, Dead in a Week (Or Your Money Back) has been on Netflix in the UK and was a top ten cinema hit in Italy.

Katie Kensit - Impact Factory Training Consultant

Katie Kensit

Katie is a certified Yoga instructor, having extensively trained in India.

Naina Oliver - Impact Factory Training Consultant

Naina Oliver

Naina is a key member of a pioneering project coaching prisoners.

Bill Sheehan - Impact Factory Training Consultant

Bill Sheehan

For a couple of years, Bill was the official English voice of Hong Kong star Jackie Chan!  

I can honestly say that this is one of the most engaging courses I’ve been on. The content and the delivery were fantastic, and I’ve taken so much from it. Coming from an L&D background myself, I have a pretty firm grasp of learning styles/preferences etc and was admittedly reluctant to spend two days on Zoom trying to learn something new. In the end, I found that this wasn’t a blocker in the slightest and I felt like I was engaged throughout. Thank you, Katie, for a brilliant course and I’m looking forward to attending an Impact Factory course again in the future.
This was an engaging and very enlightening experience. I like to think of myself as creative, and this course challenged me in the best possible ways. It was fully remote, and Katie did an incredible job of keeping everyone engaged and interactive. 
I left the course with a new approach to problem-solving and naturally feeling more confident working in new and more inventive ways. I also left with the beginnings of a strategic plan for an upcoming project which I am looking forward to sharing with my seniors when more developed.

CPD Accredited Impact Factory Course

CPD Accredited Course

All our Creative Strategic Thinking Courses are evaluated and accredited to ensure they are the highest quality, offering the best professional tuition possible.

This course is suitable for corporate and public sector Continuing Professional Development Plans and Portfolios.

You will receive a Certificate of Completion at the end of the programme.

A total of 12 (TWELVE) hours CPD study will be completed for this course.

Platinum Trusted Service Award

Ongoing Support Service

  • Email and telephone access to both of your trainers.
  • Handouts used during the course
  • New supportive material
  • Impact Factory PDF documents
  • Recommended reading and links to our favourite videos

Why Choose Impact Factory?

We provide a learning platform that is tailored to your professional growth, no matter your level of experience. Your training course will cover the topics in a fun and engaging way, delivering high-level concepts in a fresh, engaging way that is accessible to everyone.

Some of the reasons we believe in our ability to deliver you success:

  • 5 Star rating on Google, from professionals just like you.
  • 4.8/5 For Customer Experience and 4.9/5 For Our Product On  Feefo , from verified individuals.
  • A diverse delivery team, each bringing a unique delivery method.
  • Frequently sold-out workshop sessions.
  • A wealth of case studies .
  • CPD  Accredited Course
  • A track record of delivering value for organisations through the empowerment of their people.

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Tailored Creative Strategic Thinking Training Programme

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Strategic Thinker

Are You a Strategic Thinker?

Discuss your requirements.

If you like what you've seen, please call us on +44 (0)20 7226 1877 or click the button below to contact us via our contact form.

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creative strategy courses

  • Business strategy |
  • Creative strategy: 6 steps to make your ...

Creative strategy: 6 steps to make yours stellar

Team Asana contributor image

A creative strategy is a blueprint that outlines how you plan to meet specific goals and objectives. In this piece, we’ll explain what a creative strategy is and why you need one for business growth. We’ll also discuss the different parts of a creative strategy and the general steps you can take to create one.

Strategy is essential to winning in the game of chess. You must plan moves to outsmart your competition if you want to be the last player standing. In business, a creative strategy is a detailed plan of how you’ll achieve your goals. You’ll use this strategy to outsmart competitors and appeal to customers or clients in ways they haven’t yet thought of.

In this piece, we’ll explain what a creative strategy is and why you need one for business growth. We’ll also discuss the parts of a creative strategy and the general steps you can take to create one. 

What is a creative strategy?

Define your target audience

Identify the actions you want your audience to take

Explain the strategies you’ll use to make those actions happen

Having a creative strategy is important because it’s the best way to ensure your end product aligns with your expectations. The creative strategy statement—or a brief outline of how your strategy will appeal to your target audience—also gives the creative team a clear idea of how they should move forward with a project and who they should have in mind when creating deliverables.

10 questions to ask when building your creative strategy

It’s important for your creative strategy to be unique so you can outperform competitors, but the best way to begin the strategic process is with a list of simple questions. Any marketing team can use these questions to get the ideas flowing when writing their creative strategy.

Questions to ask when building your creative strategy

What is our brand voice? Your brand voice is your company’s personality. Your voice encompasses not only what you say, but also how you say it. Essentially, your voice is how you want your audience to feel about you through every form of communication. Do you want to have a funny and casual voice or a more formal and informative tone? It’s important to stick to your brand voice, whatever you choose, because this voice will build awareness and trust.

What are our primary objectives? Your primary objectives are the end goals you want to achieve through your marketing campaigns. When you define your goals, you gain clarity in your strategic approach, which makes it easier to build out the rest of the strategy.

Who is our target audience? Knowing who you’re trying to reach with your marketing message is crucial to your creative strategy. Without a specific target audience, you’ll spend unnecessary time and money spreading your message to people who are uninterested in your brand.

What do our customers or clients want? Once you know your target audience, use market research to determine what they want from you. The best way to ensure your marketing plan succeeds is to speak to the needs of your end user. 

What is our primary message? Your marketing message will need a primary focus, but it should also align with your brand voice. If you’re selling a product or service, your message will focus on how you can best serve your end user. If you’re creating deliverables for a client, your message may focus on solving their problem. 

What call to action will we use? Customer-focused products and services require a call to action so you can get your users to take action. Depending on your target market, your call to action may be bold or it may be more subtle.

What will our deliverables be? After identifying what your customers or clients want, you can make creative assets that fit that need. Assess what resources you’ll need to create those assets and determine whether your team members have bandwidth available.

What marketing channels will we use? Your target audience likely uses specific marketing channels depending on their demographics. For example, if you’re marketing to a younger audience, focus your campaign on social media channels like Instagram and Twitter. Older audiences may use Google more frequently, which will require you to focus more on SEO. 

What is our budget? Your project budget determines how you plan and carry out your creative ideas. You may have an innovative strategy for marketing a new product, but if you don’t have the money to put that strategy into action, then fleshing out the strategy isn’t worth it.

How much time do we have to develop the creative strategy? Building a creative strategy takes time because if you’re not thorough during the planning stage, the execution stage will go awry. Knowing your project timeline is important so you can stay within these time constraints and plan accordingly. 

Six steps for writing a creative strategy

Use the questions above as a framework when writing your creative strategy. You’ll see that many of those questions go hand in hand with the step-by-step process outlined below.

Six steps for writing a creative strategy

1. Define your goals

Use the goals of your creative marketing strategy to build out your strategy piece-by-piece. Everything in your strategy should relate to those goals so that your strategy feels cohesive.

Tip: Make your goals SMART goals so that they’re easy to measure and monitor during strategy execution. For example, one of your goals may include increasing your customer base by 10% year-over-year. Your creative strategy would then detail how you plan to achieve that goal.

2. Write a creative strategy statement

Your creative strategy statement is like a mission statement, with the focus being, “Why are we writing this creative strategy, who are we writing it for, and what value will it bring?” Aim to answer this question succinctly without missing any of the major points. 

Tip: The goal of your creative strategy is to communicate your game plan to everyone within your organization. When discussing the value of your product or service, be sure to include how you plan to stand out from your competitors. An example of a creative strategy statement may be:

“We want top B2B and B2C executives using social media platforms like LinkedIn and Facebook to be so impressed with our joyful and humorous marketing campaigns that they reach out to us for help with their own marketing.”

3. Choose your success metrics

Success metrics—also known as KPIs —will help you track how well your strategy is performing against your primary objectives. Knowing your metrics from day one can give you time to determine how best to track them. For example, you may have social media and financial metrics with different platforms for tracking each. 

Tip: Once you choose success metrics for your creative strategy, set project milestones for when to monitor these metrics. During these checkpoints, determine whether your strategy is progressing as expected or if you need to change direction.

4. Determine your message and target audience

Your message and your target audience comprise a significant portion of your creative strategy. This is where creativity comes in, and you’ll want to consider everything from the length and tone to the delivery of your message. Who you’re writing to is a key factor in deciding how you should build your message. 

Tip: The most effective way to know whether your message fits your target audience is to create personas. Detailed personas make it easier to put yourself in the mind of your target audience and deliver a message they would want to hear.

5. Set a budget

You can set an accurate budget for your creative strategy by outlining everything you think you’ll spend money on. Items you should include in your budget may include:

Project deliverables 

Paid advertising

Marketing software or creative programs

External vendors

Service fees

If you don’t begin with an itemized budget, you can easily go over budget without noticing. 

Tip: Estimating costs in the planning phase allows you to adjust your budget accordingly before you spend money. If you notice your expected spending is too robust, you’ll have time to search for cheaper vendors or plan a more cost-effective strategy.

6. Create a timeline

Sticking to a timeline can keep your project within budget and ensure that your end user is satisfied. For example, if you develop a product and your customers expect a specific release date, they may lose trust if you don’t deliver on time. Instead, to ensure everyone stays on track, add milestones to your timeline for team members to follow.

Tip: Use project management software to create timelines and track team member progress against project milestones. Then, create Gantt charts to visualize contingencies between project tasks.

Creative strategy example: Content marketing company

A content marketing company may use a creative strategy to accomplish various goals that lead to long-term business growth. If they notice their social media engagement waning, they can develop a creative strategy focused on social media marketing. See the creative strategy example below for how this agency plans to increase engagement.

Creative strategy example

Goals: To increase social media engagement by 25% next quarter, with 10% of that engagement being on Instagram and 15% being on Facebook. 

Creative strategy statement: To engage and entertain potential clients who find themselves on social media during their workday. Our goal is to spark joy with excellent content and impress clients with our skills, without making them feel pressured to use our services.

KPIs: We’ll measure likes, comments, shares, clicks, and followers through Facebook and Instagram analytics pages.

Message: Our message will be joyful and humorous, and our skills should speak for themselves. When clients see our work, we hope they’ll say, “I want to use something like this for my company.”

Target audience: Our target audience is top executives at B2B and B2C companies. 

Budget: $50–100k spent on paid advertising, organic SEO post creation and video production.

Timeline: Three months of creation, three additional months to evaluate performance. 

Connect your creative strategy with project management software

You’ll need a dedicated team to build and execute a creative strategy. To keep everything organized, use project management software to build timelines, set budgets, and monitor KPIs in one place. You can then share these items with team members and work together to outshine your competitors.

Creative Strategy & Testing Sprint

For startup founders and marketers looking to unlock ad channels to drive consistent and profitable growth.

Learn to make ads (creatives) that make people stop and pay attention.

Creatives that acquire new customers at a fraction of the cost of your competitors.

Creatives that completely change the trajectory of your company's growth.

(only 100 spots available)

Creative Strategy & Testing

A cohesive creative strategy and powerful testing framework to provide the edge you've been missing

Course Overview

The Creative Strategy & Testing Sprint will teach you how to create ads that drive traffic, conversions, and revenue for your business.

In under 5 hours, learn the most effective tactics and strategies for building a high-performance ad testing machine. Including frameworks like our:

  • 4-part framework for conducting market and consumer research, so you’re laying a smart foundation for your ad strategy
  • 4-part framework for surfacing campaign ideas , used by the top creative agencies
  • 3-part testing framework for finding your highest-impact ad creatives

And techniques like how to:

  • Build a high-tempo ad testing system for faster, better learnings—so your business never stops growing
  • Take a top-down approach to creative testing, from high-level campaign concepts to micro optimizations, for continuous improvements
  • Design better experiments to supercharge your creative resources
  • Maximize conversion rates through cohesive ad-to-landing page funnels

Course instructor Rafael Gi has used—and proven—those frameworks and techniques throughout his career, including during his tenure as a digital/brand strategy lead for Spotify, Nike, and Budweiser and in his current role as VP of Growth Marketing at Bell Curve.

The course is video-based and has 5 hands-on projects. Among them are exercises on building a customer journey map to generate hyper-personalized ads across your entire marketing funnel, making creative briefs that give your team a clear messaging direction, and creating a strategy statement that articulates your vision, for clearer, more efficient campaign planning.

Because this is a sprint , we’ve distilled the topic of creative strategy down to the essentials. No fluff. Nothing you can't put to work immediately to grow your business.

creative strategy courses

Cheat Sheet and Projects

Is the creative strategy sprint right for you.

First time creating ads and unsure where to start?

Struggling to make ads that truly convey your product's value?

Wasting time with haphazard tests and lackluster strategies?

Experiencing blips of success but having trouble scaling?

Having difficulty generating actionable learnings from your creative tests?

Lacking a cohesive narrative across all your marketing channels?

creative strategy courses

Get a Certificate and Badge for completing this sprint.

What you’ll be able to do after completing this course

In today's competitive landscape, winning at the ad game requires being the best at creative. It's the primary lever startups can pull to gain a competitive edge.

Our Creative Strategy & Testing Sprint will help you master the strategies and tactics that separate successful companies from the rest. Here's what you'll achieve:

Develop a powerful creative strategy

Gain a deep understanding of the challenges your company faces and the needs of your customers. Create high-ROI ad campaigns that effortlessly move prospects through the customer journey.

Launch a repeatable system for producing winning creatives

Say goodbye to random testing and wasted time. Learn a replicable process that allows you to create one winning ad after another with ease.

Build a creative testing "learnings engine"

Companies that learn the fastest grow the fastest. Understand how calculated experiments can maximize the insights you generate from every creative test, amplifying the impact on your overall growth and product efforts.

Design cohesive, multi-channel campaigns

With a targeted creative strategy, create multi-channel campaigns that work in harmony, educating prospects and moving them through the buying funnel.

Create thumb-stopping, high-converting ads

You don't need to be a copywriting or design genius. We'll show you how to make ads your prospects love. The kind that allow you to fully convey your product's value and set you apart from competitors.

Stop spinning your wheels. Turn your ad channels into your biggest, most profitable growth driver.

See what our students are saying

Brent Jensen image

Meet your instructor

Rafael Gi

Rafael Gi is the VP of Growth Marketing at Bell Curve. Previously, he led digital/brand strategy for global brands like Nike, Budweiser, Spotify, and Hershey .

Throughout his career, Raf has worked on viral ad campaigns that have generated hundreds of millions of views.

He helped launch and scale Spotify to the #1 music app in Canada in 6 weeks. And helped rebrand Converse to increase its valuation from $200M to $1B+.

Grab your seat

B2b , b2c , and ecommerce.

You'll walk away with:

Payment Deadline

Course schedule, course syllabus, chapter 1: fundamentals of creative strategy.

Learn the what and why of creative strategy in advertising. Creative strategy is a 4-part process:

  • Part 1. Foundational research
  • Part 2. Creative ideation
  • Part 3. Campaign planning
  • Part 4. Creative testing

Learn about common misconceptions that hold brands back and how strong creative will help you improve ROI, outperform competitors, and support long-term brand-building and profitability.

Chapter 2: Lay Your Strategic Foundation

Conduct focused research to unlock deep insights and hidden truths that will define the nature and content of your ad creatives. You'll investigate:

  • Your target customer: Who are they, and how do they perceive your product?
  • Your company: What is your product's unique advantage over your competitors?
  • Your category: What is the marketing problem or opportunity?
  • The culture: How does your product fit into society?

Create detailed personas for your target customers, and clearly define the marketing challenge to be solved.

Chapter 3: Creative Ideation

Generate fresh creative concepts, messaging, angles, and campaigns using a proven 4-part process.

Discover the most interesting aspects of your product through the lens of your target customer. 

Craft a concise yet powerful creative strategy statement to outline your next ad campaign.

Chapter 4: Campaign Planning

Make your campaign a success by planning creative assets and aligning them with customer journey touchpoints.

Begin by creating a customer journey map to understand your customer's shopping experience.

Develop a creative brief for each touchpoint along the customer journey and funnel stage, serving as a blueprint for your ad campaign.

Chapter 5: Creative Testing Strategy

As David Ogilvy said, "Never stop testing, and your advertising will never stop improving." Implement a 3-part testing framework to find the best-performing ad creatives for your company—across every ad channel, funnel stage, and customer journey touchpoint.

Gain insights into what resonates with your target customer, and apply learnings to improve ad performance. Leverage those creative insights to influence decision-making across your entire business.

Ready to grow?

The key to profitable, rapid-growth ad channels

This Sprint offers:

Lifetime access to course content:  We iterate on our Sprints to ensure they maintain a high level of quality and effectiveness.

Clear-cut, actionable projects:  Step-by-step projects guide you through the application of what you've learned, allowing you to walk away with tangible results.

Go at your own pace: Sprints are pre-recorded and self-paced, so you can fit them into your busy schedule. Tune in anytime, anywhere.

14-day refund guarantee:  If you're not happy with the Sprint for any reason, let us know within 14 days, and we'll give you a full refund.

Have questions? We’ve got answers

Am i a fit.

We built the Creative Strategy & Testing Sprint primarily for startup founders and teams. That means you’re a great fit if:

  • You’re at a small or early-stage startup with no formal creative strategy or testing methodology in place
  • You aren’t an advertising or paid marketing expert
  • Your company is either B2B or B2C

However, folks at larger companies may also get a ton of value from the Sprint. If your organization isn’t taking a strategic, methodical approach to creative development and testing, you’ll benefit greatly from the course.

How much does the Sprint cost?

The regular price is $199. We want our Sprints to be as accessible as possible to startups.

Is there a refund policy?

You bet! If you aren’t happy with the course for any reason, let us know within 14 days and get a full refund.

How long does it take?

In under 5 hours, you can watch all the videos in this course and read through all 5 projects. Doing that will tell you everything you need to know to facilitate a high-impact creative strategy process.

Completing all 5 projects will take longer. You’ll probably want to spend time working on your strategy, thinking about it, and talking to your peers and colleagues.

How long will I have access to the course material?

Who is demand curve.

Demand Curve teaches growth to startup founders and marketers. Our popular resources include the Growth Newsletter, which goes out to 70k+ subscribers, our annual Growth Summit that brings together the world’s top marketers, and our tactical marketing playbooks. 

Our first course, the Growth Program, has helped thousands of startups and individual creators get traction and scale revenue.

We believe in democratizing access to growth expertise. Startups should have access to the same knowledge as later-stage companies. 

We partner with top growth practitioners to teach you everything they know. Successful founders and marketers who have truly done the work and built remarkable companies.

How are Sprints different from other courses?

Most courses are bloated, overly theoretical, and outdated. Some bring in big names, regardless of if they’re actually strong practitioners or instructors. Others are taught by experienced practitioners who don’t have teaching experience. Or worse, they’re created by pseudo-experts—teaching you downright bad information.

In our opinion, most courses have it backwards. They’re looking for ways to charge as much as possible. Things like:

  • Hiring famous instructors
  • Filming high-production videos on swanky sets 
  • Creating super long curriculums (because they think offering “100+ hours of video content” is a good thing)

What’s missing? None of these things benefits you .

And we think that explains why most courses have a shockingly low 3-5% completion rate. 

So, how are Sprints different? Well, they’re basically the exact opposite of most courses, with:

  • Expert practitioners (who have truly been there, done that)
  • Low-cost videos filmed in the home offices of our instructors (allowing us to keep Sprints affordable for you)
  • Concise, practical, value-packed curriculums (we work hard to cut out all the fluff and help you achieve what you signed up to achieve in as few words and videos as possible)

Sprints are designed for busy people who care more about results than consuming content. People who want to learn from those who have been in their shoes and already solved the problems they’re working on. People who believe it shouldn’t cost thousands of dollars to tap expert knowledge.

In short, Sprints are designed specifically for people who are building and growing startups.

Do you offer team discounts?

Yes. We offer discounts on orders for 5 or more team members. Reach out to us at [email protected] for more information.

Unlock profitable, high-growth ad channels

Learn how to create ads that completely change the trajectory of your company's growth. In less than 5 hours.

Join the next cohort

We run each live course quarterly. Only 75 spots available.

Be the first to know when enrollment opens and get 20% off all Sprints

Thanks for joining the waitlist.

We’ll reach out as we get closer to launch and hook you up with your discount code

Enter your name and email to get a free sample of our Sprint

Thanks for joining.

Check your email with a link to the free sample.

Strategic Marketing for Driving Growth

Boost customer value and business growth with integrated marketing strategies that blend proven paradigms and the latest innovations.

Executives in discussion at a lawn table on the HBS campus

Associated Schools

Harvard Business School

Harvard Business School

What you'll learn.

Drive integrated, customer-centric marketing strategies

Ensure marketing activities contribute to company success

Thrive in the era of digital marketing and digital business models

Expand your personal and professional network

Course description

Strategic agility and an unyielding focus on growth are essential for the success of any organization, especially when new technologies such as generative AI are profoundly changing how businesses acquire, engage, and retain customers. In Strategic Marketing for Driving Growth, you will prepare to succeed in today's rapidly evolving marketplace, and learn how to lead growth initiatives through innovative marketing approaches and cutting edge go-to-market practices. Whether you are a marketing executive, growth officer, or general manager, this program will take you deep into essential marketing principles and strategies that enable you to build and sustain a leading edge in your industry—and catapult your business to the next level. You will emerge with the advanced skills needed to generate more value for customers, capture more value from the marketplace, and ultimately drive more business growth.

You may also like

A black male executive talking to a white male executive

Driving Digital Strategy

Analyze how digital technologies are transforming industries, business models and marketing—and prepare to build your own digital strategy.

Two female executives and one male executive conversing in the Tata Hall atrium

Aligning Strategy and Sales

Maximize revenue and growth by ensuring that sales execution is closely aligned with strategic priorities.

social media apps

Digital Marketing Strategy

Learn the proven frameworks and foundational tools you need to design, implement, and manage a successful digital marketing strategy.

Creative Strategy Program

In response to covid-19.

We have temporarily closed the school’s campus in Toronto and shifted all classes to an online learning environment .   The Creative Strategy program and all other vocational programs will be delivered virtually under a temporary alternative training measure which is planned to expire on March 31, 2022 . Creative Strategy as a Career Strategy is the brain behind every great campaign. Keep your finger on the pulse with current culture and create new ways on how brands influence and affect lifestyle choices and behaviours.

“Creative Strategy allows me to work with amazing minds that constantly invigorate me, ask questions about the ever-evolving state of how we perceive and influence our world. How those questions affect our storytelling, and be constantly challenged to revisit my own beliefs. It’s definitely never boring.”

Strategy Director , Thinkingbox

Download the Program Info Package

Start the Program Online M.AD School of Ideas Toronto has shifted to an online learning environment in response to Covid 19 and will continue to offer classes in our successful online format. This will provide accessibility to students who wish to continue social distancing or are unable to travel yet. Please read about our Online Learning Environment if you wish to learn more, and you can also take a Virtual School Tour .

creative strategy courses

The Creative Group dubbed Digital Strategist one of the hottest advertising jobs for 2020. 52% of Creative Strategists say that their team is expected to grow in the year ahead.

Download Course Package Program Breakdown Q1: Insights 101

Your crash course in Strategy starts now. Master the basics by learning how to dissect and get to the core of brand problems and develop creative insights that support big ideas.

Q2: Data and research tactics

From data mining to ethnographic interviews, deep dive into different types of quantitative and qualitative research to bullet-proof your strategy.

Q3: Implementation and Planning

It’s time to start bringing your ideas to life. Synchronize every element of your campaign across all mediums to map out a strategic campaign that clients will love.

Q4: Collaboration and Portfolio

Collaborate with your peers on real projects and learn how to pitch your ideas like a pro. Then bring everything together to create an interview-ready portfolio.

Q5: Agency Internships

Time to put your skills to the test. Intern at a top advertising agency and work on real client projects alongside the best in the business—opportunities that are sourced by the school’s agency partners!

“The smaller class sizes definitely help in getting to know each other and having discussions.  All the instructors have been amazing and really easy to communicate with.”

CS Graduate

Over the Course of one year you will build a strong foundation in Creative Strategy that you can apply to any brand, organization or industry.   Each of the four quarters focuses on a specific goal: Insights 101, Data and Research Tactics, Implementation and planning, and Collaboration and Portfolio. You fifth quarter will be a M.AD placed Internship where you can put your skills to the test and get your foot in the door.

creative strategy courses

Understand the Issue

You can’t solve a problem unless you can spot it. Build your strategic foundation by learning how to identify brand issues and obstacles.

creative strategy courses

Developing Insights

Insights are a strategist’s not-so-secret weapon. Learn to master the art of insights rooted in consumer, culture, industry, and brand.

creative strategy courses

Data Mining & Analytics

The best advertising and communications plans are backed by data. Learn how to use research tools and primary data to bullet-proof your ideas.

creative strategy courses

Briefing & Brief Writing

Learn how to cut through the noise and get to the big idea. Master the art of brief writing and provide a clear direction for the creative team.

creative strategy courses

A strategist should know brands inside and out. Make every campaign count by learning how to use different platforms and channels for effective branding.

creative strategy courses

Measure Impact with Data

Launching a campaign doesn’t mean your work is over. Validate client work by using data to measure impact and results.

creative strategy courses

Portfolio Development

You’ve learned the skills, now it’s time to get job-ready. Create a professional-quality portfolio with feedback from the best in the industry.

“Getting involved with MAS has been really exciting for me, especially since I get to help shape the future stars of our industry. I’ve seen grads that are cutting edge, using innovative thinking that brings a fresh perspective to the table. Problem solving is at the heart of this schools ideology and from what I can see, it’s in this new creative strategy program as well.”

SVP, Strategy , Cossette

creative strategy courses

Tyler Maitland

creative strategy courses

Global Group Planning Director Droga5

creative strategy courses

Umar Ghumman

creative strategy courses

Jay Fleming

Director of Strategy Rethink

creative strategy courses

Jorge Aguilar

creative strategy courses

Brittany Dow

creative strategy courses

Helen Androlia

creative strategy courses

Courtney Rimar

Please check out Financial Aid Section to see the various scholarships and payment plans we offer.

Next Quarter: Summer

Application Deadline: June 1st, 2023

Start Date: July 10th, 2023

Program End Date: September 2024

Start Your Strategy Career download the Course Info Package

Strategic Planning, the Remix

Smashing silos, the mind of a strategist, from engineer to influencer specialist, how to slay in social media, how to slide into the dms, professionally, alumni: life-long learning as a strategy for success, changing perceptions about online learning, from bootcamp to strategist, pin it on pinterest.

  • How we work

Creative Minds Gather in Moscow for Visual Thinking Live!

creative strategy courses

In late March, President of XPLANE, Parker Lee, was invited by the Moscow business Wonderfull project lab to present XPLANE’s thoughts on visual thinking at a Visual Thinking Live! event.

This was the first event of its kind in Moscow, bringing together illustrators, designers, creatives and entrepreneurs. Visual Thinking Live! was designed to share new tools and techniques to help ignite creative thinking and visualization. XPLANE was invited to participate and offer some context on how visual thinking impacts behavior. Parker’s presentation helped guide listeners through techniques that will enable better organizational performance and empower change.

The event gathered 600 people in Moscow’s Artplay creative cluster, at the center of the Russian capital, and another 620 people tuned in to watch the event as a live webinar.

Maria Stashenko, co-founder at Wonderfull project lab and host of Visual Thinking Live! praised the event. “The presentation made a great impact on the minds and hearts of all our 600 participants in the hall and even more who watched our digital channel,” she said. “All the information was new to us, precisely selected and connected to each other, and perfectly structured. This was an invaluable knowledge brain shake!”

For more information on Visual Thinking Live!, check out the program release, found here .

  • November 28, 2016

All Talks Individuals Chapters

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Dmitry Karpov

Mar 14, 2014 • 8:30 AM – 10:00 AM MSK • DI Telegraph

part of a series on Hidden

New members

Returning members, about the speaker.

creative strategy courses

Dmitry Karpov,designer, art-director, curator, Interaction Design and New Media Course Leader at British Higher School of Art and Design. Dmitry has been working in the field of design and advertising since 1998. He was designer and director of “Yuri Grymov Design Studio” collaborated with “Yukos” and Art Lebedev Studio in the development of creative projects.

Local partners

Our breakfast sponsor is Soviet Dacha . A pop-up cafe with tasty tea, muffins and russian blini.

Informational sponsor is Theory and Practice , a knowledge exchange platform

Coworking and knowledge exchange hub for Moscow’s creative and tech communities

“Mann, Ivanov and Ferber” is a publishing house that provides amazing books for the winners of our sketching competitions and to the guests that ask the most interesting questions to our speakers

Art supply store with free delivery Color Mondays is providing prizes for best sketches made at CreativeMornings Moscow events

Home bakery Mon Petit Ami is going to provide its wonderful sweets for the next CreativeMornings event

Rockmyphoto is providing a photo booth for the next CreativeMornings Moscow event

IMAGES

  1. Download A Guide to Creative Strategy

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  2. Creative Strategy: 6 Steps to Make Yours Stellar [2022] • Asana

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  3. Creative Strategy Masterclass

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  4. What is Creative Strategy?

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  5. 10+ Best Brand Strategy Courses Online (2023)

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  6. Creative Strategy Infographic 10 Steps Stock Vector

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VIDEO

  1. WAYS TO IMPROVE YOUR CREATIVE THINKING IN DIRECT MARKETING PT02

COMMENTS

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  22. Creative Minds Gather in Moscow for Visual Thinking Live!

    The event gathered 600 people in Moscow's Artplay creative cluster, at the center of the Russian capital, and another 620 people tuned in to watch the event as a live webinar. Maria Stashenko, co-founder at Wonderfull project lab and host of Visual Thinking Live! praised the event.

  23. Dmitry Karpov

    Dmitry Karpov,designer, art-director, curator, Interaction Design and New Media Course Leader at British Higher School of Art and Design. Dmitry has been working in the field of design and advertising since 1998. He was designer and director of "Yuri Grymov Design Studio" collaborated with "Yukos" and Art Lebedev Studio in the ...