how do i set out a cover letter

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How to write a great cover letter in 2024: tips and structure

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Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Cover Letter Layout Example and Formatting Tips

Cover Letter Layout Tips

How to use a cover letter template, cover letter template with layout, example of a cover letter.

• Tips for an Email Cover Letter

Image by Colleen Tighe © The Balance 2019 

When writing a cover letter (as you should do each time you submit a resume as part of a job application), the layout of your letter is very important. Layout refers to the way the words are set up on the page, including headings, spacing, and font. You want to use a layout that makes your letter both easy to read and professional.

Read below for advice about how to lay out your letter, as well as a template for a cover letter.

When laying out a cover letter, you want to follow the layout of a typical business letter.

Heading. A business letter begins with your contact information, and then the employer’s contact information, if it's available.

Letter spacing. It's important to properly space the layout of the cover letters you send, with space between the heading, the greeting, each paragraph, the closing, and your signature.  Single space  your letter and leave a space between each paragraph. Also, remember to left-justify your entire letter.

Font and font size. When selecting a font, use a  simple font  like Arial, Verdana, Courier New, or Times New Roman. Your font size should be no smaller than 10-pt. but no larger than 12-pt. In choosing your font size, 12 pt. is probably the best—you don’t want to irritate a hiring manager by making him or her have to squint to read your font.

The cover letter template below shows the layout for a typical cover letter. Use the template to structure your own cover letter. It will give you advice on how to space your letter, what font to use, and how to justify your page.

What's Included in the Letter

The template also briefly describes what kind of content should go in each paragraph. Use this information to help you begin writing your own letter, tailored to reflect your own career history, professional qualifications, hard and soft skills , and your knowledge about the job and employer to which you are applying.

You can also review  examples of cover letters  for advice on how to word your cover letter.

Be Flexible

When using a format or a sample letter, remember to be flexible. You can add or remove paragraphs to fit the needs of the particular job description. Your letter doesn't have to exactly match the template.

Write Customized Cover Letters

Also, keep in mind that your best strategy is to write a customized cover letter for each job to which you are applying. Hiring managers can tell when they’ve been sent a generic cover letter; they are more likely to be interested in candidates who have taken the time to write unique letters that specifically address the job opening they are offering.

Heading The  first section  of your cover letter should include information on how the employer can contact you. If you have contact information for the employer, include that. Otherwise, just list your information. This section should be single-spaced and left-justified, with a space between your contact information and your employer’s contact information.

Your  Contact Information

Your Name Your Address Your City, State Zip Code Your Phone Number Your Email Address

Employer Contact Information

Name Title Company Address City, State Zip Code

Dear Mr./Ms. Last Name:

First Paragraph:

Each of your body paragraphs should be single-spaced, with a space between each paragraph. The  first paragraph  of your cover letter should include information on the position you are applying for, including the job title. You should state how you heard about the job, and (briefly) explain why you think you are an ideal candidate for the position.

(space between paragraphs)

Middle Paragraph(s): 

The  next section  of your cover letter should describe what you have to offer the employer. Mention why you are qualified for the job and how your skills and experience are a match for the position for which you are applying. Provide specific examples to prove your skills and experience; these examples will “pop” on the page if you provide them in a bulleted format.

Final Paragraph:  Conclude your cover letter by thanking the employer for considering you for the position. Include information on how you will follow up with them regarding the status of your application.

Sincerely yours,

(double space)

Handwritten Signature (for a hard copy letter)

Typed Signature

This is a cover letter sample.  Download the letter template (compatible with Google Docs or Word Online) or read the example below.

Sample Cover Letter

Kelly Timmons 62 Beacon Street Huntington Station, NY 11746 555-123-4568 kelly.timmons@myemail.com

August 17, 2020

Ms. Maribel Jones Human Resources Manager Belview Electronics 123 Main Street Huntington, NY 11743

Dear Ms. Jones:

I was excited to find the Customer Service Representative position on the Careers page of the Belview Electronics website. I believe I would be a good fit for your company because I have all of your required qualifications, as well as extensive experience in customer service and the electronics industry.

I have a bachelor’s degree in computer science, and I am fluent in both English and Spanish. In addition, I worked as a customer representative for a local plumbing company while I was in college. I have excellent phone skills and the ability to multitask. In addition, I am well organized, and proficient in most word processing and spreadsheet programs. My schedule is very flexible, and I would be happy to work evenings or weekends as necessary.

Thank you so much for your consideration. I’ve included my resume so you may further review my qualifications for the position. My cell phone is 555-123-4568, and my email is kelly.timmons@myemail.com. I look forward to hearing from you so we can arrange an interview.

Kelly Timmons  (signature for a hard copy letter)

Kelly Timmons

Tips for Sending an Email Cover Letter

When you are sending your letter via email include your name and the job title in the subject line of your message:

Subject: FirstName LastName – Manager Position

List your contact information in your signature, rather than in the body of the letter:

FirstName LastName Your Email Your Phone Number Your LinkedIn Profile URL (optional)

Cover Letter Format (w/ Examples & Free Templates)

Give someone who knows nothing about cooking the ingredients to a perfect meal and you’ll end up with a disorganized, very possibly inedible, meal. 

The same disorganized, quite possibly tasteless, fate awaits your cover letter if you don’t know how to properly format it. 

Getting the cover letter format right is the same as having those coveted cooking skills that can turn the right ingredients into a meal that leaves you wanting more.

Now, if you’re wondering whether your formatting skills are enough to impress recruiters, there’s no need to worry. 

This article is going to show you exactly how to format a cover letter the right way. 

Here’s what we’re going to cover: 

• What Should Go On a Cover Letter?
• How to Format Your Cover Letter
• (Free) Cover Letter Templates You Can Use
• How to Format Your Cover Letter When Sending It Via Email

The Best Cover Letter Format - What Goes on a Cover Letter

Your cover letter’s format is both how your cover letter looks and how it’s structured. 

So, cover letter formatting includes everything from page margins, spacing, and font size to how long your cover letter should be, how many paragraphs it should have, and what each paragraph should contain. 

Pretty substantial, if you ask us - which is exactly why we’ll go over these elements one by one. Before we do, however, let’s first get the essentials out of the way. 

What exactly goes into a cover letter? The short answer is as follows:  

• A header , which contains your contact information and the employer’s or recruiter’s contact information.
• A greeting to the recruiter and the opening paragraph , which you want to use to grab the reader’s attention.
• The body of your cover letter , which is between 1-3 paragraphs.
• A closing paragraph , which usually contains a call to action.
• A formal salutation .

And here’s what that looks like in practice: 

A Look into Your Cover Letter Format, by Section

In theory, all these rules are pretty straightforward...

But if you’ve ever written a cover letter before, you’ll probably agree with us that actually writing one ain’t all that simple.

In this section, we’ll take you through the entire process of creating a cover letter, section by section!

Starting with:

#1. Header 

Your cover letter’s header should contain your contact info, the date, and the hiring manager’s or employer’s contact info. 

If you’re wondering which contact information you should include and which you should leave out, here are the essentials: 

• Full name and professional title (where applicable) 
• Phone number
• Name and professional title of the hiring manager
• Name of the company you’re applying to 
• Company address 

Here’s a visual representation of this: 

If you want to know more about header formatting, such as what you can optionally include and what you should definitely leave out, head over to our guide on how to start a cover letter . 

#2. Greeting 

After listing your contact information, it’s time to address the cover letter . 

First things first: the impersonal and overly popular “To Whom It May Concern” and “Dear Sir/Madam” are yesterday’s news. They’re impersonal and just about every other applicant uses them. 

And you want your cover letter to stand out, right?

So, greet the hiring manager directly, instead. For example: 

Dear Mr. Brown, Dear Mrs. Waldorf,

If, however, you are unsure about their title, gender, marital status, or pronouns, use their entire name to avoid any mistakes, such as: 

Dear Alex Brown, Dear Blair Waldorf,

Alternatively, the recruiter may hold a title, such as Doctor, Professor, or sergeant, or you might be addressing a letter without a contact person. 

In such cases, here are some do-s and don’t-s to keep in mind: 

Dear John Doe, Dear Mr./Mrs. Doe, Dear Dr. Leonard, Dear Rev. Owen, Dear Marketing Hiring Team, Dear Director of Marketing,

To Whom It May Concern, What’s Up Hiring Team, Dear Sir/Madam, Hey John, Hi there Hiring Team,

#3. Opening Paragraph 

The opening paragraph of your cover letter is where the recruiter first gets to really hear your voice. As such, you’ve got to make it count and grab their attention before they move on to the next applicant.  

And how exactly do you do that? Well, for starters, avoid being generic. You don’t want your opening paragraph to sound as if you’re applying to dozens of jobs with the same letter.

Instead, you want your opening paragraph to mention:

• Your name, profession, and years of experience.
• 1-2 of your top achievements (to help you stand out).
• The name of the firm and position you’re applying for.

Here’s what this would look like in a cover letter:

My name is Ellen and I’d like to join Company X as a marketing expert. I believe that my 5+ years of experience as a marketing specialist, as well as my skills in PPC management and copywriting, will help me drive new users to your platform Additionally, I believe that my past experience in the financial industry will help me excel at the role.

Struggling with writing your own cover letter introduction? Check out our guide on how to start a cover letter effectively! 

#4. Cover Letter Body 

The body of your cover letter usually consists of 1-3 paragraphs and is where you convince the recruiter that you're the right person for the job.

We have a few pointers to help you do that:

• Don’t just rehash your CV. The recruiter already read it. Instead, use your cover letter to elaborate on your achievements and back them up with even more evidence. 
• Understand the job requirements. Check the requirements for the position in the job listing, see how you can match them with your strengths and qualifications, and use the body of your cover letter to show you’re a good fit for the job. 
• Research the company. Also important is to show that you match the company’s culture. Read up about the company you’re applying for and learn what’s their product/service, what are they known for, what kind of culture they have, and so on. Then, in your cover letter, mention a bit about the company’s culture and talk about how you’re a good fit.

And here’s hows the body of your cover letter would look like in practice: 

In my previous role as a Marketing Expert, I also handled the company’s Digital Marketing. During the course of one year, I managed the company’s monthly Facebook ad budget, which amounted to $20,000+ and the process of ad creation and management end-to-end. The process involved creating ad copies, images, picking out the targeting, running optimization trials, and so on. 

In addition to Facebook advertising, I am also knowledgeable in other Pay Per Click channels, such as: 

I actually learned a lot about PPC management basics from your company YouTube channel, and really admire how you guys manage your ad accounts. Since I’m already familiar with how Company X handles ads, I believe that I’d be able to really excel at the role.

#5. Closing Paragraph (And a Call to Action) 

Now, how you end a cover letter is just as important as how you start it. 

As you wrap up your cover letter, it’s important to do the following:

• Mention anything that you couldn’t in the previous paragraphs . If you have anything left to say, mention it here. 
• Thank the hiring manager for their time . Good manners go a long way. 
• Finish the cover letter with a call to action . Your cover letter’s last sentence should be a call to action, such as asking the hiring manager to take some sort of action. 

Here’s an example of that: 

In conclusion, thank you for considering my application. I hope I have the chance to help your company take its marketing initiatives to the next level. It would be great to discuss how my experience so far can make that a reality. 

As for your formal salutation, you can use any of the following “tried and tested” greetings: 

• Best Regards,
• Kind Regards,

Cover Letter Format Guide 

We went over what goes in your cover letter section by section. However, how your cover letter looks on the outside is just as important. 

Following some standard formatting tips will show the hiring manager that you took the time and put in the effort to hand in the best version of a cover letter, which is sure to help your case. 

Here are the rules that you need to follow: 

• Keep your cover letter between half and one page in length to make sure the recruiter actually reads the whole thing (if you had to read 100+ cover letters, you’d want applicants to stick to one page too). That’s between 250-400 words long . 
• Use 1 or 1.5 line spacing throughout your text , and double spacing between paragraphs. 
• Go for a simple and readable font and set your font size to 11 or 12 pts . Using custom fonts may seem like a good idea, but there’s no guarantee the hiring manager’s computer will have that specific font installed.
• Save your cover letter in PDF format to make sure the layout stays the same despite the type of software or Operating System (OS) that opens it. 

Or Choose One of Our Cover Letter Templates 

The cover letter is an inseparable part of any application package. As such, you want your cover letter format to be as impeccable as possible. 

And while the formatting rules we’ve listed above aren’t complicated to follow, you’d rather not take any risks with your cover letter format.  

Want to make sure that your cover letter format is impeccable?

Just use a cover letter template!

The format is done for you - all you have to do is fill in the contents. 

Our cover letter templates are well-designed and guaranteed to leave a good impression on the recruiter!

On top of that, all of our templates come with a matching resume template , ensuring that your job application stands out from the rest.

Sending Your Cover Letter Via Email? Here’s How To Do It! 

It’s safe to assume that nowadays, most cover letters are sent via email. That means that you’re probably submitting your email in one of two ways: 

• Sending it as an email attachment.
• Uploading it to the company’s webpage.

If that’s the case, you’re good with the formatting rules listed above. 

If, however, you’re sending your cover letter in the body of the email, here’s what you need to do differently: 

• Write a professional subject line. The best and safest formula is “Name - Position you’re applying to” (e.g. “Helen Simms - Application for Marketing Expert Position”).
• Remove the header. As the hiring manager’s contact details and the date are no longer necessary, remove the header altogether and place your contact information underneath the formal salutation. 
• Look out for typos. Check your cover letter and then double-check it. Typing on a keyboard can be tricky; sometimes, a typo might just be a matter of fast typing. Avoid that by being extra careful. 

And you’re about ready to press “Send.”

Key Takeaways

Your cover letter format is a big part of the impression your job application can make. As such, it’s important to get the formatting right. 

Here are the main points this article covers to achieve that: 

• Make sure to structure your cover letter the right way. 
• Address your cover letter the right way and write an attention-grabbing opening paragraph.
• Wrap up your cover letter with a call to action. 
• Pay attention to the margins, space lining, font size, and cover letter length.
• If you’re sending your cover letter as the body of your email, make sure to tweak the formatting accordingly.  

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How to Write a Cover Letter: The Ultimate Guide for 2024

3 key takeaways

What is a cover letter.

• How to write a cover letter
• Cover letter examples you can follow to start writing your own

Are you on the job hunt and trying to figure out how to write a cover letter that actually gets you an interview?

Applying for new jobs can be discouraging. To stand out, you should create personalized materials for each job you apply to—including your cover letter. And to make an impact, it can’t be mediocre; you need to make a great cover letter to get your hiring manager’s attention.

But how do you write a cover letter for every role you want without losing too much time (or sanity)? Well, let’s get into it! And by the end of this post, you'll know how to transition from a generic cover letter that gets sent to the recycling bin to a successful cover letter that lands you an interview.

Now, let's start with the very basics: what is a cover letter?

A cover letter is a document you typically send with your resume or CV when you apply for a job. It serves as an introduction to who you are and what makes you a good fit for the position. 

Your cover letter should be tailored to the specific job and company you’re applying to. It needs to highlight your relevant skills and experiences, demonstrate your enthusiasm for the job in question, and explain why you’re the best candidate for this role.

Do I really need a cover letter in 2024?

Yes, a professional cover letter is still necessary to get a job in 2024. 

A well-crafted cover letter can provide context for your job application and set you apart from other candidates. It also allows you to provide additional information about positions on your resume or explain anything unusual in your professional history (gaps between jobs, having been fired, etc.). 

Unfortunately, many candidates use cover letters inefficiently by simply repeating the information on their resume. But cover letters are a chance to show off your personality and transform the details of your resume into an engaging story. 

Here are some ways you can make your cover letter as impactful and unique as your resume:

1. Address the letter to a specific person: Right off the bat, your cover letter will be more personal than your resume because you’re addressing it to a specific individual. When possible, find out the name and title of the person in charge of hiring for the position you're applying for, and address your cover letter directly to them.

2. Show enthusiasm: Start the letter by expressing your excitement about the opportunity to work in the role you're applying to. Don’t be afraid to let your (professional) personality show with your words. 

3. Explain why you're a good fit: Use the cover letter to explain why you're the best candidate for the job, focusing on only the most relevant skills on your resume. In your cover letter, you want to focus on how your measurable accomplishments in the past make you perfect for the role you want now. 

4. Demonstrate your understanding of the company: Show that you've done your research on the company/industry, and explain how your professional experiences align with the company's goals and values.

5. Conclude with a call to action: End the letter by expressing your interest in the opportunity to interview and your availability to discuss the position further in the closing paragraph.

That last part is particularly important. Ensure you end your cover letter with your contact information and an invitation to speak further. 

Here’s an example of how you might end a cover letter: 

“Thank you for considering my application. I’m eager to bring my technical expertise and passion for helping others to your team and to make a positive impact on your customers. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further.”

Later, we’ll explore even more examples that you can use to modify your cover letters. 

But if you’re really struggling with this aspect of the job application, you should definitely try out Teal’s AI Resume Builder .

Directly from your dashboard, simply click the “Cover Letter” icon:

Generative AI will help you craft the first draft of your cover letter in seconds: 

This will write a cover letter that's tailored to the job description of the role you want and the information in your resume.

So if you're struggling to figure out how to write a cover letter for each position you're applying to, make life easier for yourself!

Sign up for Teal 100% risk-free and create a professional cover letter today .

What if I don’t have work experience?

If you don't have work experience, don't worry. You can still write a compelling cover letter! 

Check out these tips to get started:

• Emphasize your education : Highlight your education, academic achievements, and any relevant coursework or projects demonstrating your skills/abilities.
• Talk about your transferable skills : Even if you don't have direct work experience, you probably have transferable skills like teamwork, communication, problem-solving, and time management that you can highlight in your cover letter.
• Show your enthusiasm : Let your excitement for the job and the company shine through. Explain why you’re interested in the position, what you hope to gain from working there, and what you plan on contributing to the team.
• Use examples from extracurricular activities or volunteer work : If you don't have work experience, you can still demonstrate your skills and abilities through examples from your extracurricular activities or volunteer work.
• Ask for an opportunity : If you’re confident in your abilities and believe you would be a good fit for the position, don't be afraid to ask for an opportunity to interview or meet with hiring managers.

Remember, a cover letter is a chance to sell yourself and make a strong first impression.

Here’s an example cover letter with no experience by someone making a career transition from software engineering to customer success:

Dear [Hiring Manager’s Name], I’m writing to express my interest in the Customer Support Specialist role at [ Company Nam e]. After many years as a software engineer, I’ve realized my true passion lies in working directly with people and seeing the positive impact of my work on their lives. Although my background is in software engineering, I’ve always had a strong desire to help others and understand their needs. In my previous role at [ Previous Company Name ], I was successful in developing solutions to complex problems, but I found that I was missing the human connection that comes with working directly with customers. To gain practical experience in the customer support field, I’ve taken on freelance projects where I’ve provided technical support and assisted customers with their needs. Through these experiences, I’ve developed strong communication skills and the ability to listen to and understand the needs of others effectively. I believe these skills will enable me to excel in the role of Customer Support Specialist at [ Company Name ]. Thank you for considering my application. I’m eager to bring my technical expertise and passion for helping others to your team. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further. Sincerely,  [ Your Name ]

A career change cover letter can be difficult to write, particularly if you don't have much freelance or volunteer work to draw from. That said, focus on creating a story around why you want to switch paths and add any relevant accomplishments you can.

How should I format my cover letter?

Formatting your cover letter can directly affect how easily a hiring manager can pick you out from other candidates.  

But this can be tricky for job applicants because formatting your cover letter is different from formatting your resume. 

• With a resume, the formatting revolves around the content's structure and the visual layout you choose. 
• With a cover letter, you need to focus more on the structure of your content, using professional font/font sizes and highlighting relevant keywords or skills.   

To help you format your cover letter , try using the following tips:

1) Keep it concise : Aim for a single page by using clear and concise language.

2) Use a professional font : Choose a font that’s easy to read, like Arial, Calibri, or Times New Roman, and use a font size between 10 and 12 points.

3) Left-align the text : This makes your cover letter easier to read and provides a clean, professional look.

4) Include your contact information : Include your name, address, phone number, and email at the top of the cover letter.

5) Use proper margins : Leave a one-inch margin on all sides of the cover letter to provide a clean, professional look. 

6) Use bullet points : Break up blocks of text with bullet points to make it easier to read.

7) Address the hiring manager : If possible, find out the name of the hiring manager and address the cover letter directly to them. If you can't find a name, use a generic greeting like "To whom it may concern" or “To the hiring manager.”

8) Highlight relevant skills and experiences : In the body of your cover letter, emphasize your most relevant skills and experiences that match the job description. Use examples to demonstrate your expertise and how it will benefit the company.

9) Include a closing and signature : End the cover letter with a closing such as "Sincerely" or "Best regards," followed by your signature if you send a hard copy. 

10) Proofread and edit carefully : Before sending your cover letter, carefully proofread and edit it to ensure it is free of spelling and grammar errors. This step is crucial, as even small mistakes can hurt your chances of being considered for the position. 

Remember, the goal of your cover letter is to make a solid first impression, so taking the time to follow these tips and format them properly can help you achieve that.

How long should my cover letter be?

A good cover letter is brief and to the point—typically one page or less in length. Shoot for three to four paragraphs highlighting your skills, experiences, and why you’re the best candidate for the job.

If your cover letter hits two pages, you likely need to rework your draft and prioritize which skills/work experiences are truly worth mentioning. 

How should my cover letter heading look?

The heading of a cover letter should include your name, phone number, and email address. It should be located at the top of the page, either centered or aligned to the left or right margin.

Note : While some people have traditionally put their physical address on a resume, this isn’t recommended. Providing your phone number and email address is more than enough information for the hiring manager. 

Here’s an example of what a cover letter heading might look like:

Your Name (123) 456-7890 [email protected]

This gives the hiring manager all the information they need to contact you for an interview.

How should I introduce my cover letter?

The opening paragraph (or paragraphs) of your cover letter is your chance to make a solid first impression and get the hiring manager's attention. 

Here are the elements that typically build a strong intro:

• Start with a hook : Open with a sentence that grabs the reader's attention and makes them want to keep reading. You could mention the job title you're applying for or a specific achievement that makes you stand out.
• Express your enthusiasm : Let the hiring manager know you're excited about the opportunity to work for their company and the specific role you're applying for.
• Mention the job posting : Explain how you learned about the job and why you're interested in the specific role you're applying for.
• Summarize your qualifications : Briefly summarize your relevant skills, experiences, and qualifications to show why you're the best candidate for the job.

Here's an example of an effective cover letter introduction:

Dear [Hiring Manager's Name] , I was thrilled to come across the [ Job Title ] role at [ Company Name ] on [ Job Board or Website ]. As an experienced [ Skill or Relevant Experience ], I'm confident in my ability to make a positive impact on your team. I'm particularly excited about the opportunity to work with [ Company Name ] because of its reputation for [ Company's Unique Trait or Reason for Interest ]. I’m eager to bring my skills in [ Skill or Relevant Experience ] to the table and help drive [ Company's Goal or Project ].

Every cover letter will be different, but this should give you an idea of what you need for a strong introduction to yours. 

How do I end my cover letter?

The end of your cover letter is your opportunity to leave a lasting impression on the hiring manager. 

Here's how to end your cover letter strongly:

• Express gratitude : Thank the hiring manager for taking the time to review your application and for considering you for the role.
• Reiterate your interest : Reiterate your interest in the job and the company, and explain why you’re the best candidate for the role.
• Provide a call to action : Encourage the hiring manager to get in touch with you to schedule an interview or to discuss your application further. Provide your contact information to make it easy for them to reach you.

Here's an example of a strong cover letter ending:

Thank you for taking the time to review my application. I’m confident that my skills and experience make me a strong fit for the [ Job Title ] role at [ Company Name ]. I’m eager to bring my passion and dedication to the team and help drive [ Company's Goal or Project ]. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or discuss my application further. Thank you again for considering me for this opportunity. Sincerely,  [ Your Name ]

Unique tips for writing an eye-catching cover letter

Personalize it.

When writing a personalized cover letter , start by researching the company you’re applying to. Take the time to learn about its values, mission, and goals. This will help you tailor your cover letter to the specific company and demonstrate your enthusiasm for working there. 

Then, in your cover letter, mention specific aspects of the company that you admire or align with your own values and goals. 

For example, mention the company's commitment to sustainability or innovative approach to solving industry challenges. The goal is to show the hiring manager you have a genuine interest in the company and role and that you’re the right fit for the job.

Show your personality

Your cover letter is an excellent opportunity to showcase your personality and writing style. 

Don't be afraid to inject some personality into your writing, but keep it professional and appropriate for the role you're applying for. 

Here’s a sample cover letter introduction with a bit of personality: 

Dear Hiring Manager, As someone who's as passionate about crafting narratives as I'm about meticulously analyzing data, I couldn't help but apply when I came across the Digital Marketing Specialist position at [ Company Name ]. Like a modern-day Sherlock Holmes, I'm eager to dive into the world of data-driven marketing, uncover hidden insights, and strategize solutions to help your company stand out in the digital landscape (don’t worry, you won’t need to hire a Watson 🤔 )

‍ This shows the candidate’s enthusiasm for the role and, at the very least, a small attempt at humor that can signal a good fit for the company culture. 

Highlight specific achievements

Instead of simply listing your responsibilities in past roles, focus on specific achievements and how you made a positive impact. Use concrete numbers and statistics to show your successes. 

For example, you could mention how you increased sales by a certain percentage or streamlined a process to save the company [ X number of hours ] or [ Y dollars ]. Again, the key here is to highlight the measurable successes you’ve had in the past.

Address any potential gaps 

If there are any potential concerns about your qualifications or experience, address them in your cover letter. Explain how you’ve overcome similar challenges in the past and why you’re confident in your ability to succeed in the role. 

For example, if you have limited experience in a certain area, you could mention how you’ve taken steps to develop those skills, such as taking a course or shadowing someone with more experience. 

Use keywords

Keywords are specific words or phrases that are relevant to a job position or industry, and they’re included in a resume to optimize it for applicant tracking systems (ATS) and catch the attention of recruiters. This type of software digitally scans resumes to see which candidates would most likely be a great fit for the job.

It’s also worth noting that, despite popular belief, ATS software doesn’t toss out candidates who don’t use the right terminology. Instead, it simply prioritizes candidates who appear to be better suited for the role.  

Using the right keywords can increase the chances of a resume getting past the initial screening process and into the hands of a hiring manager. Highlight specific skills and experiences relevant to the job, and use the same language and terminology as the job posting. 

Teal can help you with this in the AI Resume Builder. When you match a job description to a resume, you’ll see keywords highlighted for you: 

And if you want, you can use Teal’s generative AI to create a cover letter that already includes these resume keywords (using the same engine that powers ChatGPT, already synced with the resume you’re building in Teal). 

Sign up today and build your cover letter with Teal 100% free today!  

Make sure to check your cover letter for typos, grammatical errors, and other mistakes. A well-written cover letter can make a strong impression on the hiring manager and demonstrate your attention to detail. 

Take the time to review your cover letter carefully and ask someone else to review it as well. A second set of eyes can help catch any mistakes you may have missed.

With these tips in mind, let’s take a look at a few great cover letter examples.

Cover letter examples

Since cover letters are so tied to the unique candidate and job position, it's hard to provide anything that looks like a cover letter template. However, some short cover letter samples can serve as a good guide for writing your own.

Below, we’ll describe a fictional candidate and give you an example of what their cover letter could look like. Our goal is to help you see the structure needed for your cover letter, as well as the key information you should include. 

And you should note that many of the examples follow a similar structure. There’s no need to reinvent the wheel here. You need to have a cover letter that’s clear, concise, and easy to read. 

Let’s start with a sales cover letter.  ‍

Sales cover letter

Meet Emily, a sales professional with five years of experience in the tech industry. Emily has a proven track record of exceeding sales targets and building long-lasting relationships with clients. She’s now looking to take the next step in her career and is applying for a senior sales role at a growing tech company. ‍

Here's an example cover letter for Emily: ‍

Dear Hiring Manager, I’m writing to express my interest in the Senior Sales role at [ Company Name ]. With 5 years of experience in the tech industry and a proven track record of exceeding sales targets, I’m confident in my ability to positively contribute to your team. I was particularly drawn to [ Company Name ] because of your reputation as an innovative and forward-thinking company driving growth in the tech industry. I admire your commitment to [ Company Value or Goal ] and believe my skills and experience make me a strong fit for this role. As a sales professional at [ Current Company Name ], I’ve consistently exceeded my sales targets and have been recognized for my ability to close complex deals and build long-lasting relationships with clients. I’m confident that my experience, combined with my passion for sales and my strong work ethic, will enable me to make a positive impact at [ Company Name ]. Thank you for considering my application. I’m eager to bring my skills and experience to your team and help drive [ Company's Goal or Project ]. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further. Sincerely, [ Your Name ]

Marketing cover letter

Meet Lauren, a marketing professional with six years of experience in the tech industry. Lauren has a proven track record of creating successful marketing campaigns and building relationships with stakeholders. She is now applying for a senior marketing role. ‍

Here's an example cover letter for Lauren: ‍

Dear Hiring Manager, I’m writing to express my interest in the Senior Marketing role at [ Company Name ]. With 6 years of experience in the tech industry and a proven track record of creating successful marketing campaigns, I’m confident in my ability to contribute to your team positively. I was particularly drawn to [ Company Name ] because of your reputation as a fast-growing tech company driving innovation in the industry. I admire your commitment to [ Company Value or Goal ] and believe my skills and experience make me a strong fit for this role. In my current role as a marketing professional at [ Current Company Name ], I’ve consistently created successful marketing campaigns that have increased brand awareness and driven growth. I’ve also developed strong relationships with stakeholders, including customers, partners, and internal teams, to ensure that marketing initiatives are aligned with business goals. I’m confident that my experience, combined with my creativity and ability to think outside the box, will enable me to make a positive impact at [ Company Name ]. Thank you for considering my application. I’m eager to bring my skills and experience to your team and help drive [ Company's Goal or Project ]. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further. Sincerely,  [ Your Name ] ‍

Customer success cover letter 

Meet Jake, a customer success professional with four years of experience in the tech industry. Jake has a passion for helping customers achieve their goals with a proven track record of reducing churn and increasing customer satisfaction. He now wants to take the next step in his career and is applying for a senior customer success role. ‍

Here's an example cover letter for Jake: ‍

Dear Hiring Manager, I'm writing to express my interest in the Senior Customer Success role at [ Company Name ]. With 4 years of experience in the tech industry and a passion for helping customers achieve their goals, I believe I would be the best fit for the position.  I was particularly drawn to [ Company Name ] because of your reputation as a customer-centric company dedicated to helping customers succeed. I believe that my skills and experience, combined with my commitment to customer satisfaction, make me a strong fit for this role. As a customer success professional at [ Current Company Name ], I reduced churn by 23% and increased customer satisfaction (12%) by proactively addressing customer needs and providing tailored solutions. I'm confident that my experience, combined with my strong communication skills and ability to build relationships, will enable me to make a positive impact at [ Company Name ]. Thank you for considering my application. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further. Sincerely, [ Your Name ] ‍

Engineering cover letter

Meet Sarah, a software engineer with five years of experience in the tech industry. Sarah has a passion for solving complex problems and a proven track record of delivering high-quality software on time and within budget. She is now looking to take the next step in her career and is applying for a senior software engineer role. ‍

Here's an example cover letter for Sarah: ‍

Dear Hiring Manager, I'm writing to express my interest in the Senior Software Engineer role at [ Company Name ]. With 5 years of experience in the tech industry and a passion for solving complex problems, I'm confident I would make a valuable addition to your team. I was particularly drawn to [ Company Name ] because of your reputation as a leader in [ Industry or Technology ]. I'm excited by the opportunity to work with cutting-edge technologies and to be part of a team that is driving innovation in the industry. As a software engineer at [ Current Company Name ], I've consistently delivered high-quality software on time and within budget. Plus, I have a proven track record of using my technical skills and problem-solving abilities to develop solutions that meet the needs of the business and the customer. I'm confident that my experience, combined with my ability to work collaboratively and my commitment to continuous learning, will enable me to make a positive impact at [ Company Name ]. Thank you for considering my application. Please feel free to contact me at [Y our Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further. Sincerely,  [ Your Name ]

Find more examples in these software engineer resumes .

Recruiting cover letter

Meet Mark, a recruiter with five years of experience in the tech industry. Mark is passionate about finding top talent and has a proven track record of sourcing and hiring top-performing candidates. ‍

Here's an example cover letter for Mark: ‍

Dear Hiring Manager, I'm writing to express my interest in the Senior Recruiter role at [ Company Name ]. With 5 years of experience in the tech industry and a passion for finding top talent, I'm confident in my ability to positively contribute to your team. I was particularly drawn to [Company Name] because of your reputation as a fast-growing technology company that’s driving innovation in the industry. I believe that my skills and experience, combined with my commitment to finding top talent, make me a strong fit for this role. In my current role as a recruiter at [Current Company Name] , I’ve consistently sourced and hired top-performing candidates who have made a positive impact on the business. I have a proven track record of using my sourcing and relationship-building skills to find top talent in a competitive market. I'm confident that my experience, combined with my ability to work collaboratively and my commitment to diversity and inclusion, will enable me to make a positive impact at [Company Name] . Thank you for considering my application. I'm eager to bring my skills and experience to your team and to help drive growth at [Company Name] . Please feel free to contact me at [Your Phone Number] or via email at [Your Email Address] to schedule an interview or to discuss my application further. Sincerely,  [ Your Name ]

Should I write my cover letter with ChatGPT?

ChatGPT is a valuable tool for job applicants looking to write one cover letter. And there are many reasons you might want to give it a try. Here are a few of the popular benefits of using ChatGPT for your cover letter: 

• Time-saving: ChatGPT can generate a personalized cover letter quickly and efficiently— leaving you with more time to focus on other aspects of your job search.
• Objective perspective: Sometimes, it can be difficult to step back and objectively assess your qualifications and experiences. ChatGPT can provide an objective perspective and generate content based on industry best practices.
• Customization: ChatGPT can be tailored to fit the user's specific needs and preferences. By providing input on the job position and company, the generated cover letter can be customized to highlight the user's relevant skills and experiences.

Ultimately, the decision to use ChatGPT to write your cover letter is a personal one that depends on individual preferences and circumstances. That said, for more helpful tips on how to write a cover letter with ChatGPT, check out the following video: 

How to write a cover letter with Teal

Writing a successful cover letter can be tricky, especially when you're going at it alone. But when you build your cover letters with Teal, you not only simplify the process but also end up with a high-quality document than you would've otherwise had.

Here's why: Teal uses generative AI to personalize your cover letter to the specific resume you're working on.

In seconds, you'll have the first draft of a great cover letter that's tailored to the job you're applying for.

And if you've been on the job hunt for a while, then you know that applying to multiple jobs is a must if you want to increase your odds of success. But cover letter writing is a time-consuming and exhausting process when you need to write one, let alone many.

Teal's cover letter builder will create perfectly tailored cover letters for all of your job applications.

Stop wasting time with generic cover letters that take hours to produce (and never get callbacks, anyway), and let Teal help you simplify the process.

Here’s how to get started:

Step One: Go sign up for Teal 

This part’s easy. Just click here and start your free trial immediately .  

Step Two: Create your resume 

Before writing your cover letter, you’ll want to generate your resume in the dashboard. Click “Resume Builder” on the left-hand side, then “New Resume” on the top: 

If you’re starting from scratch, you can import content from your LinkedIn profile with a single click: 

Once you’ve built your resume, you’ll want to make sure it’s matched to the role you want. 

Step Three: Match your job 

This step mostly matters if you’re applying to multiple jobs. Remember, the goal is to create personalized documents for each application. 

You can click the “Matching” icon from your builder and add a specific job description for the role you want: 

This will ensure Teal uses the right keywords when creating your cover letter.

Step Four: Generate your cover letter 

Now that your resume is built click the “Cover Letter” icon:

Then click the “Generate with AI” button:

And just like that, you’ll have a personalized cover letter in seconds. 

Step Five: Apply and track

Finally, you can monitor all of your applications by clicking “Job Tracker” from the side menu on the left of your screen:

That way, you can stay organized in your search to land your dream job! 

Ready to get started? Sign up for Teal and create your cover letter 100% risk-free today! 

Frequently Asked Questions

What are the key elements to include in a cover letter for 2024, how has the approach to writing cover letters changed for the job market in 2024, can i use a cover letter template for my application in 2024, or should it be completely original.

Nathan Thompson

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The importance of cover letter, what is a cover letter.

Let’s go back to basics – what is a cover letter? A cover letter acts as a personal introduction in a professional setting. Usually, it’s a separate document that you attach to a job application along with your CV. You should use it to demonstrate your personality and summarise why you are the right person for the job, so the reader can consider the rest of your CV with this set up in mind. 

Follow our tips for how to write a cover letter or download our cover letter template.  

Why write a cover letter? 

The idea for writing cover letters for your resume is simple: it needs to be engaging enough for an employer to read to feel compelled to find out more about your skills and experience in your resume, before (hopefully) calling you in for an interview.

Not all candidates make the effort to write a tailored and personalised cover letter, so by making sure you write a cover letter that answers specifics needs in the job ad, it’ll help separate you from other applicants. In turn, giving you a greater likelihood of being shortlisted for an interview.  

Download your Cover Letter template 

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Cover letter advice.

Recruiters & hiring managers often receive hundreds of applications for each job. You need to start with a great cover letter to gain attention. Learn how with this video from Hays.

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There’s no doubt that AI can aid the application process and it certainly makes sense to use all available tools to help you write a compelling cover letter to get noticed.  But it’s important to understand that AI is a tool with limited scope. There’s no one prompt that will generate the perfect cover letter, since both your skills and the requirements of each job are unique.    Rather, think of AI-generated copy as a starting point for your cover letter – consider it your first draft that you then personalise to reflect your skills and experience, and your personality.     Take the time to research an organisation and read the job description carefully, and then use this research to review and edit AI-generated copy to ensure it meets the specific requirements of the job and organisation. Add relevant keywords from the job description.    Also remove any generic or cliched copy produced by the AI and check for inconsistencies. Make sure the copy doesn’t misrepresent you.    Finally, add examples to showcase your unique value proposition. For instance, highlight relevant experiences, skills and achievements that directly match the requirements of the job you’re applying for. Mention your own career goals. Show genuine interest in the role and organisation.    By supplementing AI with your own personal effort, your cover letter will be a genuine reflection of you and your skills and experience. Customise the content, add examples and showcase your own voice to create a cover letter that captures your suitability for the job. 

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Final tips around how to write a cover letter.

• Keep it succinct and relevant to the job you’re applying for. Your cover letter should not exceed five paragraphs. 
• State what your motivation is behind your application. 
• Just as you would in your CV,  use strong verbs  to demonstrate action and accomplishments, such as ‘organise’ or ‘supervise’. 
• Optimise the subject line. Also check the job description again, in case the employer asks applicants to include something specific in the subject line. 
• If you are applying for a job online rather than email, consider putting your cover letter and resume into the same document so they don’t get separated. 
• Remember, our cover letter template is free to download and can be used as another way to capture the attention of a recruiter or hiring manager and encourage them to more closely review your resume. Good luck.

How to write a cover letter | 7th content block | UB

Do i really need a cover letter, how long should a cover letter be, what are some common mistakes people make when writing cover letters, how do i format a cover letter, sg - check your salary blurb + image.

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More From Forbes

Writing Cover Letters For A Career Change: Tips And Examples

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Embarking on a career change is a pivotal moment, fraught with uncertainty but brimming with potential. And especially in cases where your resume might not directly align with the job at hand, your cover letter becomes the narrative that connects the dots. A well-crafted cover can illuminate your strengths, align your past experiences with your future aspirations, and persuade potential employers to see the value you bring.

The Importance Of A Cover Letter In Career Changes

In career transitions, your cover letter is your storyteller. It explains the why and the how of your career change, showcasing your enthusiasm and demonstrating how your background equips you with unique perspectives and transferable skills. It addresses potential concerns about your career shift head-on, presenting your transition as an asset rather than a liability.

Tips For Writing A Career Change Cover Letter

1. Personalize Your Approach : Address the letter to a specific person whenever possible. Doing so demonstrates attention to detail and a genuine interest in the position. You want to show that you’re not conducting a generic job search, but that you’ve done your research. You’ve perused (not skimmed) the company website and you read that 20-page yearly report from the CEO. You’ve even read their blog and can quote freely from it. You’ve educated yourself.

2. Emphasize Transferable Skills : Highlight the skills and experiences from your previous roles that are relevant to the new position. Be specific and quantify achievements where possible.

3. Show Enthusiasm and Commitment : Employers want to know that you are genuinely interested in the new field. Express your passion for the career change and your eagerness to contribute.

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4. Tailor Your Narrative : Connect your past experiences to the job you're applying for, demonstrating how your unique background can bring a fresh perspective to the role.

5. Address Potential Concerns : Be upfront about your career change, framing it as a positive decision guided by clear motivation and a strong understanding of the new field.

6. End with a Strong Call to Action : Conclude by expressing your desire to discuss your application further in an interview, showing proactivity and determination.

7. Use Strategic Language : Avoid clichéd adjectives. Opt for vivid, specific language that paints a clear picture of your capabilities and achievements.

Example: General Career Change Cover Letter

Dear [Hiring Manager's Name],

I am excited to apply for the [Position] at [Company], transitioning from a career in [Current Industry] to [New Industry]. My experience in [Current Industry] has equipped me with valuable skills that I am eager to apply in [New Industry]. For instance, while working as [Previous Position], I developed a keen ability to [transferable skill], resulting in [specific achievement].

In [Current Industry], I honed my skills in [relevant skill] and demonstrated my ability to [relevant achievement], directly benefiting my team by [specific outcome]. I am particularly drawn to [New Industry] because [reason for interest], and I am enthusiastic about the opportunity to bring my [specific skill] and [another skill] to the [Position] at [Company].

[Your Name]

Tweaks For Various Career Stages

Whether you are making a change early in your career or transitioning later, your cover letter should reflect your rationale and excitement for this new path.

Example: Early Career Cover Letter

As someone at the early stages of my career, I am eager to leverage the foundational skills I gained in [Initial Field], such as [specific skill], in [New Field]. My recent role as [Previous Position] allowed me to develop [relevant skills or experiences], which align closely with the requirements of the [Position] at [Company].

Example: Late Career Cover Letter

Transitioning into [New Field] at this point in my career is a deliberate and enthusiastic choice, driven by my deep-seated interest in [aspect of New Field]. With extensive experience in [Previous Field], I bring a wealth of knowledge and a unique perspective that can contribute to innovative solutions and strategies at [Company].

Tweaks For White And Blue-Collar Roles

Transitioning between white and blue-collar roles offers a unique opportunity to highlight diverse skills and experiences.

Example: White To Blue Collar Cover Letter

I am eager to apply the strategic and managerial skills honed in my white-collar career to the hands-on, dynamic environment of [Blue Collar Field]. My experience in [White Collar Role], where I developed [specific skills], aligns well with the challenges and responsibilities of the [Blue Collar Position] at [Company].

Example: Blue To White Collar Cover Letter

Transitioning from [Blue Collar Field] to [White Collar Field], I bring practical, on-the-ground experience that can inform and enhance the strategic decisions in [White Collar Role]. My background in [Blue Collar Role], where I mastered [specific skills], equips me with a unique perspective beneficial for the [White Collar Position] at [Company].

Including A Career Change Statement On Your Resume/CV

While your cover letter is the ideal place to elaborate on your career change, your resume/CV should also reflect this transition. A brief career change statement, positioned at the beginning of your resume, can effectively set the context for your career narrative. This statement should succinctly convey your transition, emphasizing your commitment to the new field and highlighting any transferable skills or relevant experiences.

How To Craft A Career Change Statement For Your Resume

1. Objective Statement : Begin with a clear, concise objective that outlines your career goals and demonstrates your enthusiasm for your new field.

2. Summary of Qualifications : Follow your objective with a brief summary of your most relevant qualifications, focusing on skills and experiences that transition well into your new career.

3. Highlight Transferable Skills : Clearly identify and emphasize any skills from your previous career that are pertinent to your new path. This not only demonstrates your capability but also shows your proactive approach in aligning your skill set with the new role's requirements.

4. Tailor Your Experience : Adjust the descriptions of your past positions to highlight the responsibilities and achievements most relevant to your desired career path. Use quantifiable achievements to underscore your adaptability and impact.

5. Education and Training : If you have pursued any education or training relevant to your new field, highlight this prominently on your resume to illustrate your dedication and commitment to your career change.

Make Your Language Unique

To avoid sounding like everyone else, remember to use distinctive and precise adjectives in your cover letter and resume. For instance:

• Instead of "experienced," try "seasoned" or "accomplished," providing specific examples that demonstrate this experience, like spearheading a successful project or leading a team to exceed its targets.
• Replace "passionate" with "enthused" or "committed," detailing a project or initiative you pursued with zeal, which can resonate more authentically with hiring managers.
• Substitute "results-driven" with "outcome-focused," illustrating this with a particular scenario where your focus on results led to tangible success for your organization.

Your cover letter and resume are your advocates, narrating your professional journey and articulating why you are not just seeking a new job, but embarking on a new career with purpose and passion. By carefully crafting these documents to reflect your individual story, you position yourself as a memorable and compelling candidate, someone who stands out from the crowd.

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How important is a cover letter? Very. Here's how to stick the landing: Ask HR

Johnny C. Taylor Jr. tackles your human resources questions as part of a series for USA TODAY. Taylor is president and CEO of the Society for Human Resource Management, the world's largest HR professional society and author of "Reset: A Leader’s Guide to Work in an Age of Upheaval.”

The questions are submitted by readers, and Taylor's answers below have been edited for length and clarity.

Have a question?  Do you have an HR or work-related question you’d like me to answer?  Submit it here .

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Question: I’ve always had trouble crafting a cover letter. It often seems redundant to the information in my resume. What is a good strategy for writing a cover letter? – Dierdre

Answer: Your No. 1 priority in your job search is to make you stand out among the sea of applicants. Start by personalizing your cover letter for the respective position.

Hiring managers are well-versed in spotting generic cover letters. Many don’t even mention the organization or the specific position. A cover letter customized for each role you apply to will set you apart from the other candidates.

Your cover letter should complement, not replicate, your resume. Resumes itemize employment information and qualifications, while customized cover letters provide an additional opportunity to tell your story and delineate your goals and intangibles. Cover letters should contextualize the value of the experience outlined in your resume.

You are essentially looking for a fit between your skills and personality to a defined role and work environment. A customized cover letter gives the hiring manager a preview of an interview. It signals that you are genuinely interested in the organization and discussing why you might be a prime candidate.

Remember to tailor the letter to showcase your relevant qualifications and accomplishments and project how you would fit in the role. Hiring managers look for people who will not only be a good fit but will also be an asset to their company for the long term. A well-crafted cover letter can demonstrate your potential value and fit for an organization.

I wish you much success in your career journey.

Work or school?: Should I accept a job offer while still in college? Ask HR

Poor job review: How do you respectfully disagree with a performance review? Ask HR

I enjoy my job, but the recent uptick in the cost of living feels almost like I’m taking a pay cut. What’s the best way to ask for raise without jeopardizing the good relationship with my employer? – Mack

Request for raises should not surprise most employers. However, you should be thoroughly prepared to state your case for a more competitive wage.

First, do your research. Examine market salary data and assess how it compares with your own. Be sure to factor in your experience, job duties, and education. Review similar job postings to gauge comparable starting salary information and perks or bonuses used to attract talent. Understand your organization’s compensation philosophy and pay merit increase process. HR can help you better understand their pay structure if it is unclear.

Be prepared to confidently justify your request for higher pay. Has your workload increased due to staffing shortages? Have you taken on additional assignments or roles and learned new skills or technology? If possible, quantify the value you have added to their business.

Especially given the state of the economy, be prepared for your employer to stand their ground and not make out-of-cycle raises.

Next, plan a meeting with your manager with an apparent reason for the discussion and a brief agenda to stay on track – craft written talking points for the meeting. Choose a time and date when your workload is moderate. Be sure to communicate your satisfaction with the job and the organization. Be open to feedback and ask for a follow-up meeting to discuss the final decision. Your manager will most likely need to consult with HR or their manager before making any pay adjustment decisions.

Remember, your employer may be unable to accommodate your request due to budget constraints. If a pay increase is not feasible, inquire if there are considerations for earning a raise in the future. Be prepared with alternative suggestions, such as learning a new skill or taking on stretch assignments. Consider areas where the company is struggling and make suggestions on ways you can fill the gap. Be creative.

Regardless of the outcome, remain flexible and open. Look at alternative perks, benefits, or bonuses instead of a base pay increase.

This article originally appeared on USA TODAY: How important is a cover letter? Very. Here's how to stick the landing: Ask HR

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Employees Are Burning Out — and the Culprit Isn't What You Think There's a type of stress that has a huge impact on employees' health, work performance and personal lives. Here's what it is and what you can do to combat it, both for yourself and your employees.

By Rob Cross • Apr 9, 2024

Key Takeaways

• It's not always the big stress that hurts us most. Research suggests that small, negative interactions — microstressors — are up to five times more impactful than positive ones.
• Microstressors are minor enough that we don't always notice them, causing them to accumulate in our bodies and leaving us perplexed as to why we're feeling stressed or down in the first place.
• Reject the concept of toughing it out, encourage teams to identify and target microstress and then work together to generate new norms and change culture.

Opinions expressed by Entrepreneur contributors are their own.

Imagine you're headed home from work, unwinding by listening to your favorite podcast. Your phone chimes with an email from your boss. They want you to revamp a slide deck. Rather than resting, you spend the evening working and come into work the next day fried.

All of us have encountered this kind of microstress — a term I coined with my co-author, Karen Dillon, in our recent book " The Microstress Effect ." Microstressors are small but stressful moments that add up to harm our health, work performance and personal lives. Data suggests that these small negative interactions are up to five times more impactful than positive ones.

Very stressful events trigger our brains' fight-or-flight mode , a response that helps us identify and deal with stress. But microstressors are minor enough that our brains don't always notice them, even as our bodies produce stress hormones like cortisol . Research suggests that microstressors can accumulate in our bodies. Our brains then pick up on the fact that something's wrong, but without always knowing what's responsible for our mood .

Microstress helps explain why employees are so burnt out . As a professor at Babson College who has studied the workplace for decades, I believe every company needs to tackle microstress if it wants to reduce burnout and boost productivity. Here are three ways you can reduce stress in your organization.

Related: I Was Experiencing Extreme Burnout Until I Practiced These 3 Things to Come Out Stronger

Reject "toughing it out"

High-performing people are used to toughing it out. Push through the next deadline, convince yourself it will ease off after that and repeat as another deadline emerges. But no one can work at a perpetual sprint without sacrifice . I've spoken to some executives who worked their way to exorbitant wealth at the cost of multiple divorces and ruptured relations with their children.

Toughing it out also falsely assumes that working longer and harder means working better. This isn't always true. My research suggests that we spend up to 85% of our time on collaborative work — from check-ins to project meetings to all-hands and more. We can cut down on that time and boost output by being more intentional and efficient in how we collaborate.

Reject a culture of toughing it out in favor of one that focuses on working smarter . And recognize that burnt-out employees innovate less and are more likely to leave their jobs.

Related: How I Pulled Myself Out of Burnout and Turned My Ambitions Into Reality

Identify and target microstress through team interventions

Messages from the top signal organizational priorities. But the best place to address microstress is at the team level.

I recently worked with a group of employees to tackle microstress. Each Monday, the employees emailed me describing a new microstressor they wanted to focus on that week. Maybe a colleague was asking for too much help on projects. Maybe their boss kept shifting expectations. Maybe family obligations were creating too much pressure. On Fridays, they sent me an update on their progress in tackling that microstressor.

For three weeks, I noticed only incremental movement. But in week four, employees began to see how working to control microstressors could make a big impact in their lives. There are three important lessons from these experiments:

First, awareness of microstress can help us solve it. Employees need examples, a list they can look at and say, "Oh, yeah, I know that feeling!" In my work, we used "The Microstress Effect" app , which catalogs different sources of microstress.

Second, because microstress consists of dozens of small things, don't try to solve everything at once. Reducing stress shouldn't cause more stress. Take microstressors one at a time and begin with an easier one — not the most impactful — to build momentum.

Third, microstress should be addressed at the team level. Teammates should be paired up in groups to generate ideas for actions to reduce microstress, as well as to build accountability by updating one another about their progress. This team structure also recognizes that we can be a source of microstress for others and that the only way we can communicate about our stress is in a supportive, open environment.

Related: Improving Yourself Takes 9.6 Minutes of Work Each Day

Be proactive, set new norms and change culture

Too often, it's easier to absorb microstress than to do something about it. If you've ever shied away from an uncomfortable conversation—even though avoidance led to lingering stress — then you know what it's like. But microstress accumulates in ways that are devastating to our well-being, so it's important to be proactive. One very effective step in tackling microstress is to change the culture to avert stressful moments.

In one exercise I do with companies, we list out collaboration tools in one column, from video chats to instant messaging to email. The second column focuses on the positive ways these tools should be used. In the third column, we brainstorm norms of use we'd like to improve.

Let's take emails for example, one of the most common causes of microstress. Employees often feel like they're drowning in emails that take too long to read and respond to. Moving forward, a team might agree to write emails only in bullet points to prioritize brevity.

Some people might see this as silly. Who has the time to set up systems for how we email one another? When we're in constant firefighting mode, we feel too busy to think of tweaking systems. But not tweaking those systems and changing culture is why we're so busy. A few hours of proactive work now can save hundreds of hours and prevent microstress down the line.

Microstress can harm you, your team and your business. The stressors may seem small, but that doesn't make them any less important. So, reject toughing it out. Encourage teams to identify and target microstress. And then work together to generate new norms and change culture.

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