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How to Write a Speech for Someone Else

Last Updated: July 14, 2020 References

This article was co-authored by Lynn Kirkham . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. This article has been viewed 84,339 times.

Writing a speech for someone else can be a stimulating task to take on. It can also be challenging to write a speech for another person with a different voice than your own. As a ghostwriter, you write secretly, with little-to-no acknowledgment of your work. Whether you ghostwrite for a professional career or choose to help a friend with a wedding toast, learning how to write a speech for someone else can be a satisfying experience. To write a speech for someone else, learn about ghostwriting, prepare to write the speech, and finally, write the speech.

Getting Ready to Write

• Note words and phrases that are repeated as they speak.

• Make sure the speaker is aware of how much work they are responsible for.

• Big ideas and main points provide the basic structure of the speech. Understand exactly what the speaker wants to communicate so you can make these points clear.

Writing the Speech

• For example, if it is a commencement speech, ask the speaker about their experience in school and getting out into the “real” world for the first time.
• Make sure the stories connect well with the subject and main point of the speech.

• Get the audience's attention quickly. This can be done by stating a surprising fact or starting out with a humorous or interesting story.
• Keep the speech organized. Use transitions and guiding words like "first," "second," and "finally."
• Use rhetorical devices, like examples, alliteration, imagery, and questions. Balance facts with examples.
• Reflect the person's speaking style. Never fall into your voice during the writing process. Mimic their language, phrasing, and emphasis.

• Limit the amount of information you include. The audience will only remember so much information.

Understanding the Challenges of Ghostwriting

• You can learn more about ghostwriting by looking up books on ghostwriting in your local library, researching articles about ghostwriting online, and by looking for famous examples of ghostwriting.
• A few examples of famously ghostwritten speeches are John F. Kennedy's inauguration speech, Reagan's “Boys of Pointe du Hoc” speech, and drafts of Martin Luther King Jr.'s famous speech “I Have a Dream.”

• Knowing where you stand on the ethics of speech writing will make it easier to accept or decline requests for your writing services. [12] X Research source
• Ghostwriting in the academic arena is often viewed as plagiarism. Others feel that it is okay under certain circumstances, like when politicians, business leaders, or celebrities must present multiple speeches a day, on top of their other responsibilities.

• Writing a speech for someone you find difficult to get along with is most likely not a good idea. You can write a speech for a person that has different ideas than you, as long as you find it possible to keep your ideas to yourself.

• The ghostwriter must learn to adopt a range of voices outside of their own.

Sample Speeches

Expert Q&A

• Take notes when you are observing the way the person speaks and acts. Thanks Helpful 0 Not Helpful 0
• Work with the other person throughout the writing process. It will be easier to rewrite sections that need to be changed rather than the entire, completed speech being rejected. Thanks Helpful 0 Not Helpful 0
• Make sure not to plagiarize from parts of other speeches. Thanks Helpful 1 Not Helpful 0
• Feelings can get hurt and disagreements can arise during the writing process. Neither party should take the challenging of ideas or decisions personally. Remember, you are writing a speech for someone else to take credit for. Thanks Helpful 1 Not Helpful 0

You Might Also Like

• ↑ http://andrewcrofts.com/what-is-ghostwriting/
• ↑ Lynn Kirkham. Public Speaking Coach. Expert Interview. 20 November 2019.
• ↑ https://priceonomics.com/the-ghostwriting-business/
• ↑ http://www.forbes.com/sites/jeffschmitt/2013/07/16/10-keys-to-writing-a-speech/#726922c869ca
• ↑ http://www.forbes.com/sites/cherylsnappconner/2014/03/13/is-ghostwriting-ethical/#d3a60c633a0d

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How to write a good speech in 7 steps

By:  Susan Dugdale  

- an easily followed format for writing a great speech

Did you know writing a speech doesn't have be an anxious, nail biting experience?

Unsure? Don't be.

You may have lived with the idea you were never good with words for a long time. Or perhaps giving speeches at school brought you out in cold sweats.

However learning how to write a speech is relatively straight forward when you learn to write out loud.

And that's the journey I am offering to take you on: step by step.

To learn quickly, go slow

Take all the time you need. This speech format has 7 steps, each building on the next.

Walk, rather than run, your way through all of them. Don't be tempted to rush. Familiarize yourself with the ideas. Try them out.

I know there are well-advertised short cuts and promises of 'write a speech in 5 minutes'. However in reality they only truly work for somebody who already has the basic foundations of speech writing in place.

The foundation of good speech writing 

These steps are the backbone of sound speech preparation. Learn and follow them well at the outset and yes, given more experience and practice you could probably flick something together quickly. Like any skill, the more it's used, the easier it gets.

In the meantime...

Step 1: Begin with a speech overview or outline

Are you in a hurry? Without time to read a whole page? Grab ... The Quick How to Write a Speech Checklist And come back to get the details later.

• WHO you are writing your speech for (your target audience)
• WHY you are preparing this speech. What's the main purpose of your speech? Is it to inform or tell your audience about something? To teach them a new skill or demonstrate something? To persuade or to entertain? (See 4 types of speeches: informative, demonstrative, persuasive and special occasion or entertaining for more.) What do you want them to think, feel or do as a result of listening the speech?
• WHAT your speech is going to be about (its topic) - You'll want to have thought through your main points and have ranked them in order of importance. And have sorted the supporting research you need to make those points effectively.
• HOW much time you have for your speech eg. 3 minutes, 5 minutes... The amount of time you've been allocated dictates how much content you need. If you're unsure check this page: how many words per minute in a speech: a quick reference guide . You'll find estimates of the number of words required for 1 - 10 minute speeches by slow, medium and fast talkers.

Use an outline

The best way to make sure you deliver a perfect speech is to start by carefully completing a speech outline covering the essentials: WHO, WHY, WHAT and HOW.

Beginning to write without thinking your speech through is a bit like heading off on a journey not knowing why you're traveling or where you're going to end up. You can find yourself lost in a deep, dark, murky muddle of ideas very quickly!

Pulling together a speech overview or outline is a much safer option. It's the map you'll follow to get where you want to go.

Get a blank speech outline template to complete

Click the link to find out a whole lot more about preparing a speech outline . ☺ You'll also find a free printable blank speech outline template.  I recommend using it!

Understanding speech construction

Before you begin to write, using your completed outline as a guide, let's briefly look at what you're aiming to prepare.

• an opening or introduction
• the body where the bulk of the information is given
• and an ending (or summary).

Imagine your speech as a sandwich

If you think of a speech as a sandwich you'll get the idea.

The opening and ending are the slices of bread holding the filling (the major points or the body of your speech) together.

You can build yourself a simple sandwich with one filling (one big idea) or you could go gourmet and add up to three or, even five. The choice is yours.

But whatever you choose to serve, as a good cook, you need to consider who is going to eat it! And that's your audience.

So let's find out who they are before we do anything else. 

Step 2: Know who you are talking to

Understanding your audience.

Did you know a  good speech is never written from the speaker's point of view?  ( If you need to know more about why check out this page on  building rapport .)

Begin with the most important idea/point on your outline.

Consider HOW you can explain (show, tell) that to your audience in the most effective way for them to easily understand it.   

Writing from the audience's point of view

To help you write from an audience point of view, it's a good idea to identify either a real person or the type of person who is most likely to be listening to you.

Make sure you select someone who represents the "majority" of the people who will be in your audience. That is they are neither struggling to comprehend you at the bottom of your scale or light-years ahead at the top.

Now imagine they are sitting next to you eagerly waiting to hear what you're going to say. Give them a name, for example, Joe, to help make them real.

Ask yourself

• How do I need to tailor my information to meet Joe's needs? For example, do you tell personal stories to illustrate your main points? Absolutely! Yes. This is a very powerful technique. (Click storytelling in speeches to find out more.)
• What type or level of language is right for Joe as well as my topic? For example if I use jargon (activity, industry or profession specific vocabulary) will it be understood?

Step 3: Writing as you speak

Writing oral language.

Write down what you want to say about your first main point as if you were talking directly to Joe.

If it helps, say it all out loud before you write it down and/or record it.

Use the information below as a guide

(Click to download The Characteristics of Spoken Language  as a pdf.) 

You do not have to write absolutely everything you're going to say down * but you do need to write down, or outline, the sequence of ideas to ensure they are logical and easily followed.

Remember too, to explain or illustrate your point with examples from your research. 

( * Tip: If this is your first speech the safety net of having everything written down could be just what you need. It's easier to recover from a patch of jitters when you have a word by word manuscript than if you have either none, or a bare outline. Your call!)

Step 4: Checking tone and language

The focus of this step is re-working what you've done in Step 2 and 3.

You identified who you were talking to (Step 2) and in Step 3, wrote up your first main point.  Is it right? Have you made yourself clear?  Check it.

How well you complete this step depends on how well you understand the needs of the people who are going to listen to your speech.

Please do not assume because you know what you're talking about the person (Joe) you've chosen to represent your audience will too. Joe is not a mind-reader!

How to check what you've prepared

• Check the "tone" of your language . Is it right for the occasion, subject matter and your audience?
• Check the length of your sentences. You need short sentences. If they're too long or complicated you risk losing your listeners.

Check for jargon too. These are industry, activity or group exclusive words.

For instance take the phrase: authentic learning . This comes from teaching and refers to connecting lessons to the daily life of students. Authentic learning is learning that is relevant and meaningful for students. If you're not a teacher you may not understand the phrase.

The use of any vocabulary requiring insider knowledge needs to be thought through from the audience perspective. Jargon can close people out.

• Read what you've written out loud. If it flows naturally, in a logical manner, continue the process with your next main idea. If it doesn't, rework.

We use whole sentences and part ones, and we mix them up with asides or appeals e.g. "Did you get that? Of course you did. Right...Let's move it along. I was saying ..."

Click for more about the differences between spoken and written language .

And now repeat the process

Repeat this process for the remainder of your main ideas.

Because you've done the first one carefully, the rest should follow fairly easily.

Step 5: Use transitions

Providing links or transitions between main ideas.

Between each of your main ideas you need to provide a bridge or pathway for your audience. The clearer the pathway or bridge, the easier it is for them to make the transition from one idea to the next.

If your speech contains more than three main ideas and each is building on the last, then consider using a "catch-up" or summary as part of your transitions.

Is your speech being evaluated? Find out exactly what aspects you're being assessed on using this standard speech evaluation form

Link/transition examples

A link can be as simple as:

"We've explored one scenario for the ending of Block Buster 111, but let's consider another. This time..."

What follows this transition is the introduction of Main Idea Two.

Here's a summarizing link/transition example:

"We've ended Blockbuster 111 four ways so far. In the first, everybody died. In the second, everybody died BUT their ghosts remained to haunt the area. In the third, one villain died. His partner reformed and after a fight-out with the hero, they both strode off into the sunset, friends forever. In the fourth, the hero dies in a major battle but is reborn sometime in the future.

And now what about one more? What if nobody died? The fifth possibility..."

Go back through your main ideas checking the links. Remember Joe as you go. Try each transition or link out loud and really listen to yourself. Is it obvious? Easily followed?

Keep them if they are clear and concise.

For more about transitions (with examples) see Andrew Dlugan's excellent article, Speech Transitions: Magical words and Phrases .

Step 6: The end of your speech

The ideal ending is highly memorable . You want it to live on in the minds of your listeners long after your speech is finished. Often it combines a call to action with a summary of major points.

Example speech endings

Example 1: The desired outcome of a speech persuading people to vote for you in an upcoming election is that they get out there on voting day and do so. You can help that outcome along by calling them to register their support by signing a prepared pledge statement as they leave.

"We're agreed we want change. You can help us give it to you by signing this pledge statement as you leave. Be part of the change you want to see!

Example 2: The desired outcome is increased sales figures. The call to action is made urgent with the introduction of time specific incentives.

"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours. Can you do it? Will you do it? The kids will love it. Your wife will love it. Do it now!"

How to figure out the right call to action

A clue for working out what the most appropriate call to action might be, is to go back to your original purpose for giving the speech.

• Was it to motivate or inspire?
• Was it to persuade to a particular point of view?
• Was it to share specialist information?
• Was it to celebrate a person, a place, time or event?

Ask yourself what you want people to do as a result of having listened to your speech.

For more about ending speeches

Visit this page for more about how to end a speech effectively . You'll find two additional types of speech endings with examples.

Write and test

Write your ending and test it out loud. Try it out on a friend, or two. Is it good? Does it work?

Step 7: The introduction

Once you've got the filling (main ideas) the linking and the ending in place, it's time to focus on the introduction.

The introduction comes last as it's the most important part of your speech. This is the bit that either has people sitting up alert or slumped and waiting for you to end. It's the tone setter!

What makes a great speech opening?

Ideally you want an opening that makes listening to you the only thing the 'Joes' in the audience want to do.

You want them to forget they're hungry or that their chair is hard or that their bills need paying.

The way to do that is to capture their interest straight away. You do this with a "hook".

Hooks to catch your audience's attention

Hooks come in as many forms as there are speeches and audiences. Your task is work out what specific hook is needed to catch your audience.

Go back to the purpose. Why are you giving this speech?

Once you have your answer, consider your call to action. What do you want the audience to do, and, or take away, as a result of listening to you?

Next think about the imaginary or real person you wrote for when you were focusing on your main ideas.

Choosing the best hook

• Is it humor?
• Would shock tactics work?
• Is it a rhetorical question?
• Is it formality or informality?
• Is it an outline or overview of what you're going to cover, including the call to action?
• Or is it a mix of all these elements?

A hook example

Here's an example from a fictional political speech. The speaker is lobbying for votes. His audience are predominately workers whose future's are not secure.

"How's your imagination this morning? Good? (Pause for response from audience) Great, I'm glad. Because we're going to put it to work starting right now.

I want you to see your future. What does it look like? Are you happy? Is everything as you want it to be? No? Let's change that. We could do it. And we could do it today.

At the end of this speech you're going to be given the opportunity to change your world, for a better one ...

No, I'm not a magician. Or a simpleton with big ideas and precious little commonsense. I'm an ordinary man, just like you. And I have a plan to share!"

And then our speaker is off into his main points supported by examples. The end, which he has already foreshadowed in his opening, is the call to vote for him.

Prepare several hooks

Experiment with several openings until you've found the one that serves your audience, your subject matter and your purpose best.

For many more examples of speech openings go to: how to write a speech introduction . You'll find 12 of the very best ways to start a speech.

That completes the initial seven steps towards writing your speech. If you've followed them all the way through, congratulations, you now have the text of your speech!

Although you might have the words, you're still a couple of steps away from being ready to deliver them. Both of them are essential if you want the very best outcome possible. They are below. Please take them.

Step 8: Checking content and timing

This step pulls everything together.

Check once, check twice, check three times & then once more!

Go through your speech really carefully.

On the first read through check you've got your main points in their correct order with supporting material, plus an effective introduction and ending.

On the second read through check the linking passages or transitions making sure they are clear and easily followed.

On the third reading check your sentence structure, language use and tone.

Double, triple check the timing

Now go though once more.

This time read it aloud slowly and time yourself.

If it's too long for the time allowance you've been given make the necessary cuts.

Start by looking at your examples rather than the main ideas themselves. If you've used several examples to illustrate one principal idea, cut the least important out.

Also look to see if you've repeated yourself unnecessarily or, gone off track. If it's not relevant, cut it.

Repeat the process, condensing until your speech fits the required length, preferably coming in just under your time limit.

You can also find out how approximately long it will take you to say the words you have by using this very handy words to minutes converter . It's an excellent tool, one I frequently use. While it can't give you a precise time, it does provide a reasonable estimate.

Step 9: Rehearsing your speech

And NOW you are finished with writing the speech, and are ready for REHEARSAL .

Please don't be tempted to skip this step. It is not an extra thrown in for good measure. It's essential.

The "not-so-secret" secret of successful speeches combines good writing with practice, practice and then, practicing some more.

Go to how to practice public speaking and you'll find rehearsal techniques and suggestions to boost your speech delivery from ordinary to extraordinary.

The Quick How to Write a Speech Checklist

Before you begin writing you need:.

• Your speech OUTLINE with your main ideas ranked in the order you're going to present them. (If you haven't done one complete this 4 step sample speech outline . It will make the writing process much easier.)
• Your RESEARCH
• You also need to know WHO you're speaking to, the PURPOSE of the speech and HOW long you're speaking for

The basic format

• the body where you present your main ideas

Split your time allowance so that you spend approximately 70% on the body and 15% each on the introduction and ending.

How to write the speech

• Write your main ideas out incorporating your examples and research
• Link them together making sure each flows in a smooth, logical progression
• Write your ending, summarizing your main ideas briefly and end with a call for action
• Write your introduction considering the 'hook' you're going to use to get your audience listening
• An often quoted saying to explain the process is: Tell them what you're going to tell them (Introduction) Tell them (Body of your speech - the main ideas plus examples) Tell them what you told them (The ending)

TEST before presenting. Read aloud several times to check the flow of material, the suitability of language and the timing.

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How to Write a Speech: Top Tips

Ashleigh Ferguson

Table of Contents

9 engaging speech writing tips, what are the different speech types , how to find help writing a speech.

A great speech is impactful and engaging. It should eloquently and clearly express your ideas.

Whatever the topic, a good speech should showcase your authority on a topic and demonstrate excellent communication and leadership skills.

Many people don't know how to write a speech, so the process seems daunting. But there are a few best practices and tips that can make the writing process easier.

In this article, we’ll discuss some best practices to help you write an effective speech that engages and captures your audience.

Public speaking can be nerve-racking. However, having a well-written speech can decrease some of that anxiety.

Even if you’ve never written a speech before, there are still best practices you can follow. 

An engaging speech should be clear, to the point, and follow a logical order. But how do you ensure your speech follows these criteria? Follow these nine engaging speech writing tips.

Know Your Audience

Analyze your target audience to improve the effectiveness of your speech because different audiences will have different expectations. 

Consider your audience’s age, level of understanding, attitudes, and what they expect to take away from your speech, then tailor your message accordingly. 

For example, if your audience members are teenagers, it’s unlikely that references to the ’70s will be effective.

Start With a Clear Purpose

Decide on the main point of your speech, and make sure all your content supports that point. Choose a topic that fits the following criteria:

A topic that is relevant to your audience

A topic you’re excited about

A topic you have reasonable knowledge about

Organize Your Ideas 

Use a speech outline to organize your thoughts and ideas logically. 

Identify the introduction, body, and conclusion of your speech to help you stay focused and make your speech easier to follow.

Use Strong, Clear Language

Choose your words carefully, and use simple language that is easy to understand. Avoid jargon or technical terms that your audience may not be familiar with. 

Again, your word choice will depend on your audience. For example, you’ll want to steer clear of slang when speaking to an older, conservative crowd.

Use Transitions

Speech transitions are words and phrases that allow you to move smoothly from one point to another. Use transitional words and phrases like “besides” to help your audience follow your thought process and understand how your points are connected.

Add Variety to Speech

A speech that is monotonous or lacks variety may cause your audience to lose interest. 

Including a variety of elements in your speech, such as anecdotes, examples, and visual aids, can help keep your audience engaged and interested. 

Practice, Practice, Practice

Practice your speech out loud to ensure it flows well and you’re comfortable with the material. Read your speech in front of the mirror or before someone you trust to give you critical feedback. Note the points for improvement, and incorporate them into how you deliver your speech.

End With a Strong Conclusion

How would you like to leave your audience members: inspired, informed, or mesmerized? Aim to end your speech on a high note. Summarize your main points, and leave your audience with a memorable takeaway.

Edit and Revise

Proofread and revise your speech to ensure it’s well written and error free. Use a grammar checker, such as ProWritingAid, to correct any grammar issues. You’ll also get suggestions on how to improve your sentence structures and transitions.

How to Write a Good Speech Introduction

The introduction can make or break your speech. It’s where you grab your audience’s attention to keep them engaged and state the purpose of your speech. 

An introduction also gives you the opportunity to establish your credibility. You should aim to give your audience a reason to listen to the rest of the speech rather than tuning out.

Here are some tips on how to create a positive first impression.

Start With a Hook

Begin your introduction with a hook that will grab your audience’s attention and make them want to listen. There are several options for a hook:

A statistic

A personal anecdote

Reference to a current or historical event

When thinking of an attention grabber, consider how appropriate and relevant it is to your audience and the purpose of the speech. For example, if you’re giving a speech to an older audience, you can make a historical reference that they can easily relate to.

Provide Context

Provide context by giving your audience some background information about the topic of your speech. This will help them understand the importance of what you are talking about and why they should care.

State Your Thesis

Clearly and concisely state the main point or purpose of your speech. Your thesis should be easy to follow and clearly outline the main argument and your stance. This will give your audience a clear understanding of what they can expect to learn from your presentation.

Preview Your Main Points

Give your audience a sense of the structure of your speech by briefly outlining the key points or arguments you will be making. They’ll know what to expect, and your speech will be easier to follow. 

Keep It Short

Your introduction should be concise and to the point, so don’t spend too much time on it. It’s important to keep your speech brief, and avoid including unnecessary or unrelated information. 

The goal is to engage and interest your audience, not bore them, so aim for a few well-chosen words rather than a lengthy introduction. Aim for your introduction to be about 10-15% of the total length of your speech.

A speech is just like any other piece of writing. You’ll need to identify your purpose, audience, and intention and then write accordingly. There are many types of speeches, and each type has its own expectations.

Let’s look at some of the most popular speeches and how to write them.

How to Write a Short Speech

Short speeches may be the most tedious to write because of how condensed and concise the information has to be. However, if you ever have to give a farewell, birthday tribute, or just a quick welcome, there are still some tips available to make your speech great.

Start by identifying your topic, title, and the purpose of your speech, which will set the foundation of your outline. Then, determine the main points of your speech; keep it short with two to three points. Remember, a short speech is typically less than ten minutes long, so keep your points concise and to the point.

Since you have limited time to make the most impact, incorporate powerful words or other engaging elements. For example, you could throw out a thought-provoking question or anecdote, which will grab your audience’s attention and keep them engaged.

Finally, once you’ve written your speech, review it for brevity and clarity. 

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

How to Write a Presentation Speech

A presentation speech is used to inform, persuade, explain, or demonstrate a particular topic.

Presentation speeches are well structured and follow a logical flow. They have an introduction, body, and conclusion. Use transition words and phrases to help your speech flow smoothly and prevent it from appearing disjointed.

You can use ProWritingAid to organize your speech and make it even clearer. ProWritingAid’s transition report will show you whether you’re using transitions effectively in your speech.

How to Write a Debate Speech

A debate is a formal argument on a particular topic. Debate speeches are persuasive since the aim is to convince the audience to agree with a stance.

Like most other speeches, a debate speech also follows the introduction, body, conclusion outline. This format helps the audience follow the speaker’s point in a linear and logical way.

When writing your introduction, clarify your stance so it’s clear to the audience. Anyone reading or listening to your speech shouldn’t have any doubt about your position on the topic. Take some time to prepare a solid opener, which can be an interesting fact, a personal story, or even a powerful quote.

The introduction also gives you the opportunity to explain terms your audience will need to understand throughout the speech. You should also provide an overview of your main points, but don’t spend long divulging too much.

Each body paragraph should cover a main point, whether that’s a key idea or a main claim, and each paragraph should begin with a topic sentence. The topic sentence is an initial sentence that summarizes the idea being presented. 

Your conclusion should be a simple and clear reiteration of the points you made in the thesis statement and body paragraphs. Add an attention-grabbing element to leave a lasting impression on your audience.

Remember to use strong and emotive language throughout your speech, which makes it more likely for your audience to feel emotionally connected to your stance.

Always use transition words and phrases to maintain a logical flow between your arguments. Finally, edit and proofread your work for any potential grammar, punctuation, or spelling mistakes.

How to Write an Elevator Speech

An elevator speech is a brief speech that’s used to pitch a product, service, expertise, or credentials.

You have 30–60 seconds to persuade someone to act how you’d like: the same time as a quick elevator ride.

An effective elevator speech should contain an introduction, a clear value proposition, and a strong conclusion. 

Your introduction should be polite and clear. Briefly explain who you are, what you do, and what you are offering. For example, if you’re pitching your expertise, condense your background into two sentences. Include things that will make your audience remember you.

End your speech with what you want to achieve. What are you trying to accomplish with this speech? Perhaps it’s a job opportunity, a follow-up meeting, or an internship.

Once you’ve written your speech, be sure to revise it for brevity. Then practice and record yourself to ensure you don’t go over the time limit.

Writing a good speech takes time, but these tips are a good start to improving your speech-writing process. If you encounter writer’s block, look up popular speeches for inspiration. Ask someone you trust to give you feedback once you’ve written your speech.

Finally, while ProWritingAid can’t write your speech for you, it can help you write in a cohesive and logical manner. It highlights any grammar, spelling, and punctuation issues. It also shows you suggestions on how to improve your sentence structure, transition, pacing, and readability, so your next speech can be impactful and memorable.

Ashleigh Ferguson is a Copywriter on the ProWritingAid Team. With an affinity for learning new things, you can always count on her to know some random fact. She’s a self-proclaimed ‘Fix-it Felix’ and a newly minted ‘candle lady’.

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How to Write a Speech to Engage your Audience

February 19, 2021 - Dom Barnard

In order to write a speech, you need to think about your audience, the required length, and the purpose or topic. This is true whether you are writing a wedding speech, conference presentation, investor pitch, or any other type of speech.

Being a great speech writer can help you get a promotion, motivate people, sell a business idea, persuade others and much more – it’s an essential skill in the modern world. In this article, we cover key tips for writing a speech.

Initial planning – Why? Who? What?

You should invest time strategically considering the speech. This will help you decide on the key message and content about your topic. Here are some points to consider.

• What do I want to achieve?
• When I achieve this, what will that do for me?
• Why am I speaking?
• What is the purpose of this speech?
• Who are the audience and who do they represent?
• Who do I represent?
• What do I know about them? (culture, language, level of expertise)
• How much influence do they have?
• What is the main message and key points?
• What specific action is implied?
• What level of information should I include?
• What is important to them?

Popular speech structure

You need to catch the audience attention early, very early (see section below). Deliver a memorable beginning, a clear middle and structured ending.

Popular speech structure:

• Explanation 1
• Explanation 2
• Explanation 3

Secondary Point (Optional: supports main)

Tertiary Point (Optional: supports secondary and main)

Attention span of your audience

Research shows that attention span is greatest at the beginning of a speech, reduces considerably during the middle of your speech and picks up again towards the end when your audience know you about to finish.

Don’t try to put too many ideas into your speech. Research shows that people remember very little from speeches, so just give them one or two ideas to hang onto.

These two articles explain audience attention span in more detail, and how to write a speech to extend it:

• How many minutes is the audience’s attention span?
• What to do when you’re losing your audience

Speech introduction

Make sure your opening few seconds are memorable as this is when your audience will make up their minds about you. Use a bold sentence to grab their attention, works best with numbers reinforcing your point.

An example sentence might be – “After this speech, I’m confident 50% of you will go out and buy a VR headset.” Follow these tips on how to write a speech intro:

Remember the INTRO model

This is more focused on presentations but sections can be applied broadly to other general speeches.

1. Interest

You: Introduce yourself confidently and clearly Audience: Why should I listen to you?

You: Remind the audience the reasons for this speech Audience: What’s in it for me?

You: State length of speech at beginning, “Over the next 15 minutes” Audience: How long until I can get a coffee?

4. Routemap

You: State the main points, “Today I’m going to cover 4 main points” Audience: Which sections of the speech are important to me?

5. Objectives

You: Clearly state the objective, “By the end of this speech, I would like to…” Audience: So that’s what you want from me today…

Example: Great speech opening

This speech opening is by Jamie Oliver, giving a TED talk on teaching every child about food.

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead through the food that they eat. My name’s Jamie Oliver. I’m 34 years old. I’m from Essex in England and for the last seven years I’ve worked fairly tirelessly to save lives in my own way. I’m not a doctor; I’m a chef, I don’t have expensive equipment or medicine. I use information, education. I profoundly believe that the power of food has a primal place in our homes that binds us to the best bits of life. We have an awful, awful reality right now. America, you’re at the top of your game. This is one of the most unhealthy countries in the world.

How not to open your speech

Avoid the following opening comments:

• “ Apologies, I’m a little nervous about speaking ” – no need to make the audience aware of this, it will make them focus on how nervous you are instead of what you are saying
• “ I’ve got the graveyard shift ” – you are telling people not to expect much
• “ I’m what stands between you and lunch ” – even if people weren’t thinking it, after this comment, all they are thinking of is when will you finish so they can eat
• “ We are running late, so I’ll do my best to explain… ” – instead of this, state how long your speech will take so that people know when they will be leaving

Middle of the speech

The body of your speech is where the majority of the information is. The audience has been introduced to the subject and reasons for the speech. Now you need to present your arguments and examples, data, illustrations backing up your key message.

How to write a speech body can be difficult, the best way to build this section is to write down three points you are trying to convey in your speech, your main, secondary and tertiary points. Then write down three descriptions clarifying each of these points. The descriptions should be simple, memorable and meaningful.

The middle of your speech is where the audience start losing attention. Keep this in mind and ensure your message is clear. Use images, jokes and rhetoric questions to keep the audience engaged.

Don’t overwhelm your audience with many points. It is much more valuable to make a small number of points well, than to have too many points which aren’t made satisfactorily.

Obama and his speeches

Obama’s speeches are well prepared with a focus on powerful words “A change is brought about because ordinary people do extraordinary things“. His speeches use simple language and quotes from famous speeches his listeners can relate to.

For additional trademark Obama techniques, check out  How Barack Obama prepares his speeches.

How to end a speech

Similar to the opening, your closing statements should be impactful, re-stating the key message of your speech. We advise learning your ending few lines word for word. The ending is an opportunity to:

• Leave the audience with a lasting impression of your speech
• Summarise the main points
• Provide further ideas and discussion points for the audience to take away with them
• Thank the audience for taking the time to listen

Methods to end your speech

Quotation Close  – use a famous quote to get the audience’s attention and create a link to your speech.

Bookend Close  – refer back to an opening statement and repeat it or add a few extra words to elaborate on it.

Open Question  – ask the audience a provocative question or a call to action to perform some task on the back of your speech.

For additional tips on how to write a speech, in particular how to close your speech, read:

• 5 great ways to end a speech
• 10 ways to end your speech with a bang
• Presentations: language expert – signposting

Ideas for ending a speech

• Key message
• Refer to opening impact statement
• Objectives met
• Call to action
• End on an Up

Step-by-step process for writing a speech

Here’s how to write your speech from concept to completion.

• Outline your speech’s structure. What are the main ideas for each section?
• Write out the main ideas in your outline. Don’t worry about making it perfect – just write as much of it down as you can
• Edit and polish what you’ve written until you have a good first draft of your speech
• Now you need to practice and  memorize your speech . The more you practice, the more you’ll figure out which sections need changing. You’ll also get an idea of length and if you need to extend / shorten it.
• Update your speech, practice some more, and revise your speech until it has a great flow and you feel comfortable with it.

Classic speech transcripts

One of the best ways for learning how to write a speech is reading other well written ones. Here are a list of famous speeches to read and learn from:

• Bill Gates TED Talk Transcript from 2015: Warns of Pandemics, Epidemics
• Facebook COO Sheryl Sandberg Commencement Speech at Harvard 2014
• Ronald Reagan Memorial Day Speech Transcript 1984
• I Have Been to the Mountaintop Speech Transcript – Martin Luther King Jr.

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How to Write a Speech

Last Updated: March 11, 2024 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 2,969,863 times.

Giving an original speech for a class, event, or work presentation can be nerve-wracking. However, writing an effective speech can help to bolster your confidence. With careful planning and an eye for detail, you can write a speech that will inform, persuade, motivate, or entertain! Give yourself plenty of time to craft your speech and practice it several times for best results.

Sample Speeches

Drafting an Effective Speech

• If you are writing a speech for a class, make sure to check with your teacher to get details about the number and acceptable types of sources.

• If you are writing an informative or persuasive speech, then plan to arrange your speech with a problem and solution structure. Start the speech by talking about what is wrong, then explain how to fix the problem in the second half of your speech. [4] X Research source

Tip : Keep in mind that you can always refine your outline later or as you draft your speech. Include all of the information that seems relevant now with the expectation that you will likely need to pare it down later.

• For example, if you are writing a motivational speech about weight loss, then you might say something like, “Five years ago, I could not walk up a flight of stairs without needing to take a break halfway up.”
• If you hope to persuade audience members to reduce their use of fossil fuels, then you might start off by saying, “Gas-powered vehicles are the reason why global warming is threatening to destroy our planet.”

• For example, if you are giving a speech on increasing funding for Alzheimer’s research, it would be helpful to provide information on how common Alzheimer’s disease is and how it affects families. You could accomplish this with a combination of a statistic and an anecdote.

Tip: Keep your introduction less than 1 paragraph or 1 double-spaced page long. This will help to ensure that you do not spend too much time on the context and background before getting to the meat of your topic. [7] X Research source

• For example, in a speech about ending animal testing for cosmetics, you might start with a point about how animal testing is cruel, then explain that it is unnecessary, and then talk about the alternatives to animal testing that make it obsolete.

• For example, if you are about to cover the concept of delayed onset muscle soreness (also known as DOMS), then explain what it is in a nutshell first, then go into more detail about it and how it relates to your point, then end that section of your speech with a brief summary of the main point you are trying to make.

• In that moment
• The following week

• For example, if you have just described the effects of global warming on the polar bear population, conclude your speech by telling your audience about non-profit organizations that are working to protect the environment and the polar bear population.
• If you have just shared your weight loss story to motivate your audience, tell them what they can do to start their own weight loss journey and share resources that you found helpful.

Making Your Speech More Engaging

• For example, instead of saying, “Achieving and maintaining a healthy body weight is the pinnacle of human existence because it enables you to accomplish physical feats that boost your confidence and give you a sense of accomplishment,” say, “A healthy body weight allows you to do more physically, and this may make you happier overall.”
• Keep in mind that it is also important to vary your sentence structure. You can include a longer sentence once or twice per page to add variety to your speech. Just avoid using lots of long sentences in your speech. [15] X Research source

• For example, if you are giving a speech for a group of sales associates who are trying to increase sales of a new product called “Synergy,” then you might repeat a simple phrase to that effect, such as “Tell your customers about Synergy,” or you could simply say, “Synergy” a few times during your speech to remind your audience of this product.
• If you are writing a motivational speech about how running can help people to overcome emotional hurdles, then you might repeat a phrase in your speech to emphasize this idea, such as, “Run through the pain.”

• For example, if you are giving a speech about moose mating patterns, 2 numbers that show the decline in the moose population over a 50 year period may be a striking addition to your speech. However, sharing a complex set of moose population statistics would be less compelling and possibly even confusing to your audience.
• Choose quotes that are easy to follow and make sure that you explain how each quote you use supports to your argument. Try to stick with quotes that use simple language and take up no more than 2 lines on your page.

• For example, when describing your love of food in a motivational speech about becoming a chef, you might decide to include a joke and say something like, “I always wanted to become a chef, ever since I was a little kid and I discovered that people actually make donuts and they don’t just randomly fall from the sky.”

• Avoid relying on the slides to make the speech for you. You will still need to deliver your speech in an engaging manner. Only use the slides as a complement to your words.

• Make sure to read your speech out loud when you review it! This will help you to determine if it sounds natural and if there are any awkward sections that you can cut, smooth out, or explain more clearly. [22] X Research source

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• ↑ http://teacher.scholastic.com/writewit/speech/tips.htm
• ↑ Patrick Muñoz. Voice & Speech Coach. Expert Interview. 12 November 2019.
• ↑ https://www.write-out-loud.com/howtowritespeech.html
• ↑ https://www.academicwritingsuccess.com/7-sensational-essay-hooks/
• ↑ https://writingcenter.unc.edu/tips-and-tools/speeches/
• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/speech-introductions
• ↑ https://pac.org/content/speechwriting-101-writing-effective-speech

About This Article

To write a speech, start off with an attention-grabbing statement, like "Before I begin my speech, I have something important to say." Once you've gotten everyone's attention, move on to your strongest argument or point first since that's what audiences will remember the most. Use transitions throughout your speech, like "This brings us back to the bigger picture," so the audience doesn't get lost. To conclude your speech, restate the key points and leave your audience with a question or something to think about. To learn how to edit your first draft, scroll down! Did this summary help you? Yes No

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What this handout is about

This handout will help you create an effective speech by establishing the purpose of your speech and making it easily understandable. It will also help you to analyze your audience and keep the audience interested.

What’s different about a speech?

Writing for public speaking isn’t so different from other types of writing. You want to engage your audience’s attention, convey your ideas in a logical manner and use reliable evidence to support your point. But the conditions for public speaking favor some writing qualities over others. When you write a speech, your audience is made up of listeners. They have only one chance to comprehend the information as you read it, so your speech must be well-organized and easily understood. In addition, the content of the speech and your delivery must fit the audience.

What’s your purpose?

People have gathered to hear you speak on a specific issue, and they expect to get something out of it immediately. And you, the speaker, hope to have an immediate effect on your audience. The purpose of your speech is to get the response you want. Most speeches invite audiences to react in one of three ways: feeling, thinking, or acting. For example, eulogies encourage emotional response from the audience; college lectures stimulate listeners to think about a topic from a different perspective; protest speeches in the Pit recommend actions the audience can take.

As you establish your purpose, ask yourself these questions:

• What do you want the audience to learn or do?
• If you are making an argument, why do you want them to agree with you?
• If they already agree with you, why are you giving the speech?
• How can your audience benefit from what you have to say?

Audience analysis

If your purpose is to get a certain response from your audience, you must consider who they are (or who you’re pretending they are). If you can identify ways to connect with your listeners, you can make your speech interesting and useful.

As you think of ways to appeal to your audience, ask yourself:

• What do they have in common? Age? Interests? Ethnicity? Gender?
• Do they know as much about your topic as you, or will you be introducing them to new ideas?
• Why are these people listening to you? What are they looking for?
• What level of detail will be effective for them?
• What tone will be most effective in conveying your message?
• What might offend or alienate them?

For more help, see our handout on audience .

Creating an effective introduction

Get their attention, otherwise known as “the hook”.

Think about how you can relate to these listeners and get them to relate to you or your topic. Appealing to your audience on a personal level captures their attention and concern, increasing the chances of a successful speech. Speakers often begin with anecdotes to hook their audience’s attention. Other methods include presenting shocking statistics, asking direct questions of the audience, or enlisting audience participation.

Establish context and/or motive

Explain why your topic is important. Consider your purpose and how you came to speak to this audience. You may also want to connect the material to related or larger issues as well, especially those that may be important to your audience.

Get to the point

Tell your listeners your thesis right away and explain how you will support it. Don’t spend as much time developing your introductory paragraph and leading up to the thesis statement as you would in a research paper for a course. Moving from the intro into the body of the speech quickly will help keep your audience interested. You may be tempted to create suspense by keeping the audience guessing about your thesis until the end, then springing the implications of your discussion on them. But if you do so, they will most likely become bored or confused.

For more help, see our handout on introductions .

Making your speech easy to understand

Repeat crucial points and buzzwords.

Especially in longer speeches, it’s a good idea to keep reminding your audience of the main points you’ve made. For example, you could link an earlier main point or key term as you transition into or wrap up a new point. You could also address the relationship between earlier points and new points through discussion within a body paragraph. Using buzzwords or key terms throughout your paper is also a good idea. If your thesis says you’re going to expose unethical behavior of medical insurance companies, make sure the use of “ethics” recurs instead of switching to “immoral” or simply “wrong.” Repetition of key terms makes it easier for your audience to take in and connect information.

Incorporate previews and summaries into the speech

For example:

“I’m here today to talk to you about three issues that threaten our educational system: First, … Second, … Third,”

“I’ve talked to you today about such and such.”

These kinds of verbal cues permit the people in the audience to put together the pieces of your speech without thinking too hard, so they can spend more time paying attention to its content.

Use especially strong transitions

This will help your listeners see how new information relates to what they’ve heard so far. If you set up a counterargument in one paragraph so you can demolish it in the next, begin the demolition by saying something like,

“But this argument makes no sense when you consider that . . . .”

If you’re providing additional information to support your main point, you could say,

“Another fact that supports my main point is . . . .”

Helping your audience listen

Rely on shorter, simpler sentence structures.

Don’t get too complicated when you’re asking an audience to remember everything you say. Avoid using too many subordinate clauses, and place subjects and verbs close together.

Too complicated:

The product, which was invented in 1908 by Orville Z. McGillicuddy in Des Moines, Iowa, and which was on store shelves approximately one year later, still sells well.

Easier to understand:

Orville Z. McGillicuddy invented the product in 1908 and introduced it into stores shortly afterward. Almost a century later, the product still sells well.

Limit pronoun use

Listeners may have a hard time remembering or figuring out what “it,” “they,” or “this” refers to. Be specific by using a key noun instead of unclear pronouns.

Pronoun problem:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This cannot continue.

Why the last sentence is unclear: “This” what? The government’s failure? Reality TV? Human nature?

More specific:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This failure cannot continue.

Keeping audience interest

Incorporate the rhetorical strategies of ethos, pathos, and logos.

When arguing a point, using ethos, pathos, and logos can help convince your audience to believe you and make your argument stronger. Ethos refers to an appeal to your audience by establishing your authenticity and trustworthiness as a speaker. If you employ pathos, you appeal to your audience’s emotions. Using logos includes the support of hard facts, statistics, and logical argumentation. The most effective speeches usually present a combination these rhetorical strategies.

Use statistics and quotations sparingly

Include only the most striking factual material to support your perspective, things that would likely stick in the listeners’ minds long after you’ve finished speaking. Otherwise, you run the risk of overwhelming your listeners with too much information.

Watch your tone

Be careful not to talk over the heads of your audience. On the other hand, don’t be condescending either. And as for grabbing their attention, yelling, cursing, using inappropriate humor, or brandishing a potentially offensive prop (say, autopsy photos) will only make the audience tune you out.

Creating an effective conclusion

Restate your main points, but don’t repeat them.

“I asked earlier why we should care about the rain forest. Now I hope it’s clear that . . .” “Remember how Mrs. Smith couldn’t afford her prescriptions? Under our plan, . . .”

Call to action

Speeches often close with an appeal to the audience to take action based on their new knowledge or understanding. If you do this, be sure the action you recommend is specific and realistic. For example, although your audience may not be able to affect foreign policy directly, they can vote or work for candidates whose foreign policy views they support. Relating the purpose of your speech to their lives not only creates a connection with your audience, but also reiterates the importance of your topic to them in particular or “the bigger picture.”

Practicing for effective presentation

Once you’ve completed a draft, read your speech to a friend or in front of a mirror. When you’ve finished reading, ask the following questions:

• Which pieces of information are clearest?
• Where did I connect with the audience?
• Where might listeners lose the thread of my argument or description?
• Where might listeners become bored?
• Where did I have trouble speaking clearly and/or emphatically?
• Did I stay within my time limit?

Other resources

• Toastmasters International is a nonprofit group that provides communication and leadership training.
• Allyn & Bacon Publishing’s Essence of Public Speaking Series is an extensive treatment of speech writing and delivery, including books on using humor, motivating your audience, word choice and presentation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Boone, Louis E., David L. Kurtz, and Judy R. Block. 1997. Contemporary Business Communication . Upper Saddle River, NJ: Prentice Hall.

Ehrlich, Henry. 1994. Writing Effective Speeches . New York: Marlowe.

Lamb, Sandra E. 1998. How to Write It: A Complete Guide to Everything You’ll Ever Write . Berkeley: Ten Speed Press.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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5 Tips on How to Write a Speech Essay

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When figuring out how to write a speech, the essay form can offer a good foundation for the process. Just like essays, all speeches have three main sections: the introduction, the body, and the conclusion.

However, unlike essays, speeches must be written to be heard as opposed to being read. You need to write a speech in a way that keeps the attention of an audience and helps paint a mental image at the same time. This means that your speech should contain some color, drama, or humor . It should have “flair.” Make your speech memorable by using attention-grabbing anecdotes and examples.

Determine the Type of Speech You're Writing

Since there are different types of speeches, your attention-grabbing techniques should fit the speech type.

Informative  and instructional  speeches inform your audience about a topic, event, or area of knowledge. This can be a how-to on podcasting for teens or a historical report on the Underground Railroad. It also can relate to health and beauty, such as "How to Shape Perfect Eyebrows," or hobby-related, such as "Make a Great Bag Out of Old Clothing."​

Persuasive  speeches attempt to convince or  persuade  the audience to join one side of an argument. You might write a speech about a life choice, such as, "Abstinence Can Save Your Life," or getting involved in the community, such as "The Benefits of Volunteering."

Entertaining  speeches entertain your audience, and topics may not practical. Your speech topic could be something like, "Life Is Like a Dirty Dorm," or "Can Potato Peels Predict the Future?"

Special occasion  speeches entertain or inform your audience, like graduation speeches and toasts at celebrations.

Explore the different types of speeches and decide what speech type fits your assignment.

Craft a Creative Speech Introduction

Thoughtco.com / Grace Fleming

The introduction of the informative speech should contain an attention-grabber, followed by a statement about your topic. It should end with a strong transition into your body section.

As an example, consider a template for an informative speech called "African-American Heroines." The length of your speech will depend on the amount of time you have been allotted to speak.

The red section of the speech in the graphic provides the attention-grabber. It makes audience members think about what life would be like without civil rights. The last sentence states directly the purpose of the speech and leads into the speech body, which provides more details.

Determine the Flow of the Body of the Speech

Thoughtco.com / Grace Fleming

The body of your speech can be organized in a number of ways, depending on your topic. Suggested organization patterns include:

• Chronological: Provides the order of events in time;
• Spatial: Gives an overview of physical arrangement or design;
• Topical: Presents information one subject at a time;
• Causal: Shows cause-and-effect pattern.

The speech pattern illustrated in the image in this slide is topical. The body is divided into sections that address different people (different topics). Speeches typically include three sections (topics) in the body. This speech would continue with a third section about Susie King Taylor.

Writing a Memorable Speech Conclusion

The conclusion of your speech should restate the main points you covered in your speech and end with a memorable statement. In the sample in this graphic, the red section restates the overall message you wanted to convey: that the three women you've mentioned had strength and courage, despite the odds they faced.

The quote is an attention-grabber since it is written in colorful language. The blue section ties the entire speech together with a small twist.

Address These Key Objectives

Whatever type of speech you decide to write, find ways to make your words memorable. Those elements include:

• Clever quotes
• Amusing stories   with a purpose
• Meaningful transitions
• A good ending

The structure of how to write your speech is just the start. You'll also need to finesse the speech a bit. Start by paying attention to your audience and their interests. Write the words you'll speak with passion and enthusiasm, but you also want your listeners to share that enthusiasm. When writing your attention-grabbing statements, make sure you are writing what will get their attention, not just yours.

Study Famous Speeches

Gain inspiration from others' speeches. Read famous speeches and look at the way they are constructed. Find things that stand out and figure out what makes it interesting. Oftentimes, speechwriters use rhetorical devices to make certain points easy to remember and to emphasize them. 

Get to the Point Quickly

Remember to begin and end your speech with something that will gain and hold the attention of your audience. If you spend too much time getting into your speech, people will zone out or start checking their phones. If you get them interested immediately, they will be more likely to stick with you until the end.

Keep It Conversational

How you deliver the speech is also important. When you  give the speech , think about the tone you should use, and be sure to write the speech in the same flow that you'd use in conversations. A great way to check this flow is to practice reading it out loud. If you stumble while reading or it feels monotone, look for ways to jazz up the words and improve the flow. 

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• Understanding Organization in Composition and Speech
• How to Write Your Graduate School Admissions Essay
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• Memorable Graduation Speech Themes
• Audience Analysis in Speech and Composition

How to write a speech: 20 good and effective tips

• Filed under: Featured articles , Presentation anxiety , Public speaking articles , Public speaking tips and tricks , Speaking tips , Speech delivery , Speech preparation

Just about a moment ago, you found out that you need to make a speech at an important event in a few weeks, but you don’t have a clue what to do. The only clear question in your head is, „How to write a speech that the listeners will be interested in? What should I do?”

So, how to wrtite a speech? How to write a speech depends on many factors. For example, type of event (official or unofficial), listeners (acquaintances or strangers), time (short or long speech), etc.

In today’s blog post, I’ll highlight the most important elements to consider when writing a speech. If you mark these easy-to-follow tips, then speech writing should not terrify you anymore. On the contrary, you’ll be able to prepare something that your listeners will remember as a positive example.

Table of Contents

How to write a speech if I don’t know anything about making a presentation?

“There are always three speeches, for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave.”  – Dale Carnegie

Each great journey starts with the first step, so let’s first take a look at some of the things you can do to prepare for a speech.

1. Pick a topic you know

The best topic is always the one you are ready to passionately talk about for hours . However, it’s not always the topic your listeners like. Therefore, you should be able to find a balance between what’s exciting for both you and your listeners.

Sometimes, you have to talk about something that is as interesting as watching turtles run. Here, think about how you can add colour to the topic with exciting stories or examples.

For example: my high school history teacher was the one who would bring such brilliant examples and turn a history lesson in such an exciting class that I wanted to learn more in my free time. At university, our history lecturer was extremely boring as we could have read his PowerPoint slides at home.

Read more about how to gather information on your listeners’ background through audience analysis here.

2. Define a clear objective of your speech

Any person is as lazy as they’re allowed to be and, unfortunately, it also applies to speech preparation. Some overestimate their improvisation skills instead of thoroughly preparing their presentation plan.

Be sure to make it clear to yourself what you want to achieve with your speech . Try to avoid the two goals of the regular speaker, „I have to do it somehow“ and „As soon as possible“. This approach doesn’t offer anything to the listeners.

Make a decision whether you want to persuade the listeners or share information with them. Then, take a A4 paper and put down the clear purpose of your presentation . This will help you write a speech that better supports a particular thought.

You should be able to define your objective with one sentence that passes on the most important thing you want to achieve with your presentation. If you can’t sum up the objective with one sentence, your speech must be too long. Normally, I get the objective on paper thinking, „What do I want my listeners to do or think differently after my presentation?“

To learn more about how to prepare for a presentation properly, read these posts:

• 33 tips to improve your presentation skills
• 12 effective impromptu speech tips you should use

3. Put down the sub-topics you’re planning to talk about

There’s one common joke, how does one eat an elephant? The answer? Piece by piece. That’s exactly how you should think about your topic. Namely, researchers believe that people are able to focus on a maximum of one main and three secondary questions . There you have your main topic, so make sure to add two-three sub-topics.

Put down the sub-topics in as much detail as possible. I usually write them in short words or phrases, sometimes, in short sentences. This way, I’m going through the main idea of one or another sub-topic I want to convey.

Recommended books

How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations

Jeremy Donovan

Resonate: Present Visual Stories that Transform Audiences

Nancy Duarte

Confessions of a Public Speaker

Scott Berkun

Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds

Carmine Gallo

The Checklist Manifesto: How to Get Things Right

Atul Gawande

The First 20 Hours: How to Learn Anything... Fast!

Josh Kaufman

4. How to write a speech on a topic I know nothing about?

It may happen that you have to make a presentation on a topic you don’t know or know superficially. In this case, use the time you have wisely to prepare properly and explore the topic as much as possible.

If the topic is too complicated for you and you feel like not getting it at all, check out how to write a speech that makes this topic more suitable for you.

For example, if I had to give a 20-minute speech on maths, I’d be in trouble big time as I don’t really know much about it. Thus, I’d adjust the topic and focus on the aspect of maths I know very well. So, I’d tell a couple of stories about how I didn’t much like maths at school and that there’s one thing I’m really good at. I can calculate percentages by cross-multiplying. Then, I’d talk about how it really helped me and how the listeners could use it to their advantage.

How to write a speech that sparks interest?

I think around eight presentations in ten starts with the boring „Hello, my name is…“ and „I’m so lucky to be here“. Yes, this message is also important, but from the point of view of your presentation, an effective introduction must do a bit more.

5. Grabbing attention

Before the start of a presentation, the listeners usually do their own stuff: talk to each other, browse their computer or mobile, walk around, talk on the phone, etc. If you start your speech with the usual „Well, let’s start. I’m …“, people from the third row may not even notice you.

Therefore, attracting attention is important , so think carefully about how to do it. In short, I’ll say that, basically, you can do anything you want to draw attention. As long as it meets the two requirements below, everything is fine. These requirements are:

• The activity is related to the topic
• The activity is appropriate for the particular audience

If your plan doesn’t meet at least one of the two requirements, you have to come up with something different.

6. Your introduction should spark interest

I believe the main purpose of an introduction is to awaken interest . If your introduction leaves the listeners thinking, „Meh? I wonder what that’s about!“, you’ve slipped. But if you’re able to spark interest right from the start, it will be much easier to keep the audience hooked later.

Broadly speaking, the purpose of the introduction can be divided into three objectives:

• Grabbing attention
• Sparking interest
• Sharing background information and clarifying the „rules“

The regular speaker never follows these three objectives as they have other objectives. These are:

• „I must do it somehow .“ Note that the emphasis here is on the word „somehow“.
• „I must finish it as soon as possible.“ For the listener, this means a 30-minute speech made in 15 minutes.

These two anti-objectives have nothing to do with the interests, needs, and expectations of listeners. And so it happens that in addition to the introduction of such speaker, the whole presentation is quite boring. Your task is to be a better speaker.

Here are some thoughts on how to write a speech with an introduction that sparks interest: How to make a presentation? 10 short (but thorough) steps

Tell a personal story related to the topic

As I always say, „Make a point, tell a story“. Listeners love personal stories, and if you’re a good storyteller, it’s even more fun to listen to. If you can make a joke about yourself (say, how you screwed up in a similar situation), even better.

What is the purpose of your presentation?

Have a clear understanding of your message and why you have set this or that objective. A clear description of the purpose of your presentation gives a nice answer to the question („How can I benefit from this?“) going round and round in the listener’s mind (slightly swirling).

How is your presentation structured?

Here, you can highlight the main topics you’ll be talking about. Don’t forget to mention why you chose particular topics as you’ll emphasise in the beginning why they are important.

Why are you making a presentation on the topic? If you need it, introduce yourself, but do it briefly in a few sentences. Don’t start telling your biography, but explain briefly why you are the best person to talk about this topic.

How to write a speech that has strong content?

„Great minds discuss ideas; average minds discuss events; small minds discuss people“ – Eleanor Roosevelt

The purpose of developing your topic is not to talk broadly about nothing for a long time, but to present your key points, explain, and, if necessary, justify them.

7. Choose an appropriate speech style

When it comes to how to write a speech that has a strong content, it’s worth thinking about which style to choose or which method you could use to structure it. Here are some key methods used to structure a speech.

Chronological order

Speeches made in chronological order are narrative, historical, autobiographical, or developmental. All elements of the narrative come in some sort of chronological order, e.g., „Born in 1977, graduated from high school in 1995. Then went to Stanford University…“

Deductive method

The deductive method is most commonly used. This means that, first of all, you tell the audience what the purpose of your speech is and you prove and justify it during your presentation. The reason why the deductive method is most commonly used is that the audience will know right from the start what is expected of them, which will make it easier for them to follow you.

Inductive method

It would be wise to use the inductive method if you know that the audience is obviously against you. If you start with telling them what the purpose of your speech is (e.g., „buy my product’), it’s likely that no-one will listen to you.

As much as you want them to just listen to your arguments, start with good explanations and arguments, and then say what you want to do next. This way, you’ll be able to convey your reasoning calmly.

Problem method

The problem method begins with a description of a problem or an analysis. To ensure it’s not just pure criticism and so that it’s easier for you to persuade people, make sure to provide possible solutions.

Comparative method

The comparative method compares similar or different things, e.g., US and Canadian hockey teams, US and UK tax systems, etc.

Narrative method

The narrative method is very good for speeches that consist of events and their vivid descriptions. Here, try to avoid dry storytelling and avoid clichés: „On my way here, a funny thing happened to me…“ and the like.

Remember that you can’t write a speech that works well in every situation. Therefore, you always have to consider which method would be best for a particular audience.

8. Don’t forget proper transitions

A clearly structured speech and proper transitions from one part to another help listeners perceive the structure and, therefore, better understand the content of the speech. Your presentation should feel like hovering down a good road. This means that the listener knows during your entire presentation, where you are moving, where you are at the moment, etc.

Some thoughts on how to write a speech that is easy to follow:

• Move from easy things to more complicated ones and always make a connection between new information and the information mentioned previously.
• If it is a product presentation, where the listeners can touch or do something themselves, it would be wise to use the explain-show-let do method . For example, if you distribute the products at the beginning of your presentation, the listeners may get distracted, testing the products. So, first, you explain and show, and only then let the audience have the products.
• Try transitioning from one part of your speech to the next smoothly, form a large and well-functioning whole.
• Different parts of your speech can be emphasised by pausing , numbering sub-topics („first“, „second“), using visual tools, etc. For the most important parts of your speech to be better remembered, make sure to repeat them.

If you want to know how to write a speech that is persuasive and well argumented read a blog post here:

• 11 tips how to write a great persuasive speech

How to write a speech that is exciting to follow?

At this point, it’s worth recalling the so-called “phone game” often played in childhood. Someone whispers something to the first player in line who would then pass it on to the next player, etc., until the end of the line. As a rule, the information that reaches the end of the line is significantly different from the original…

Have you ever thought that if, for example, the first in line could take notes and would be shown pictures or things to illustrate the original sentence, would the end result be better? Now, we’ll have a look at how to write a speech that is well-illustrated.

9. Use all the senses of your listeners

Using different tools helps listeners better focus on what you’re talking about. If you’re planning to use tools, try using a lot of them, and remember to use all the senses of your listeners when making a presentation (pictures, stories, examples, questions to the audience, engaging the audience, etc.). This way, your message will hit home more effectively.

Instead of a regular text slide, show a slide containing only one image and tell a relevant story related to this image and your topic. Deliver it in a cool, humorous way, making a joke about yourself, if possible.

10. Engage the audience to think and contribute

Engage the audience by encouraging them to express their thoughts , asking them questions and doing everything to encourage them to ask questions. The cooler environment you manage to create, the more the audience will listen to you.

If the format of you presentation allows it, do some group work and practical exercises. Don’t be afraid to do something unusual – it will be remembered.

11. Personal stories are better than vague examples

All of us have have great stories to tell that can be used when making a speech. If it’s a relevant and humorous story that happened to you, it’ll work well. Especially if it’s a story where you show, based on your own experience, how you failed at something and learned from your mistakes . Many people don’t like to be joked at – you’ll be making a joke about yourself in front of the audience, and believe me, it’s worth it.

Telling a story, try to make it more personal for the listeners. For example, instead of saying „I went to a city…“ say „Two weeks ago, I went to London and…“

Also, name places, people, objects, etc., that people know. The more true details (but don’t overdo it), the more powerful the story is. If the listeners can relate to your story, the message will hit home sooner.

12. Use your body language, facial expressions, and emotions effectively

Use your body language and facial expressions when telling stories. Give your story a different emotion , don’t speak monotonously. Show related humorous video clips. In other words, use all the senses of your listeners.

If you manage to make a colourful presentation like that, even a boring and uninteresting topic will absolutely wow the listeners. But if you perform as described in the first paragraph, be sure that even the world’s most interesting subject will appear so boring that the listeners will be wishing you death in a few minutes.

13. Use visual tools only if it adds something to the message

When writing your speech, think about whether and what kind of tool you need for your presentation. Do you plan to show slides?

You need to ask yourself an important question, „Will the visual material add anything to my presentation?“ Don’t do it if the answer is negative, it always has to have some sort of purpose.

Ask yourself how you will present the visual material . Timing is always important – remember not to do it too early or give it out to the listeners. I mentioned it in one of the chapters above.

Read more rom this blog post: 7 good public speaking tips you should use

How to write a speech that will be remembered?

„No matter what goes wrong, there is somebody who knew it would.“ – Evans and Bjorn’s Law

The structure of a presentation is similar to writing an essay: it must have an introduction, the body, and a summary. Many speakers manage the first two parts, but forget about summary, which unfortunately, ruins the overall impression.

Have you ever attended a presentation that starts out fine, works great, but ends so suddenly that you’re confused? Typically, it ends with a single phrase, „That’s all! Are there any questions?“ Do you think it’s the right way to end a presentation? Let’s talk about how to write a speech that the listeners will remember.

14. Avoid the abrupt summary

For example, I like to compare a proper presentation with a flight, in which introduction can be compared to take-off; topic development, to flying over the ocean; and summary, to touchdown. If all this is done smoothly, the travellers applaud sincerely.

Based on this example, think about what type of summary is „That’s all“? It’s like the pilot thinking, „Enough is enough“, abandoning the wheel, and telling the passengers, „That’s it!“

Not very funny, right? Because passengers (read: listeners), are panicking, „But what about the summary?“ When talking about presentations, some call this approach to making a summary „like a bolt out of the blue“. It was all going so well, what happened?

15. Bring out the main thing to keep in mind after your presentation

The story above is meant to show you that the purpose of a summary is not to say „That’s all!“, but to briefly summarise the main points of your speech. You should clearly state what’s most important and what you want the listeners to remember.

For example, if you’ve been making a presentation for an hour or two, full of complicated information, many listeners may not understand what’s important and what’s not. You, however, point out the most important parts of your presentation in the summary, so that everyone understands it.

A summary is like putting the last nail in the wall of a house before you move in. You know everything is ready, suitable for living. And when you finish your presentation with the last relevant bit, story, or a brilliant thought, it’s the „last nail in the wall“, leaving the listeners thinking, „Wow, this was fierce!“

How to write a speech that works out great when making it?

As mentioned above, people tend to get comfortable and lazy. This is also the main reason why most speakers prepare themselves for the presentation thinking, „I just made the slides ready and will now be waiting for the presentation“. Not the world’s best preparation method. Now it’s time to talk about how to write a speech that works out great already when making a presentation.

16. Practise your speech before making the actual presentation

Once you complete the first draft of your speech, you need to practise it in a loud voice already at home . This will help you get rid of the sentences that are too long and spot complex words that can break your tongue.

Even if you’re at home at your computer, practise when standing . This is how you get used to a situation where you can’t hide your trembling body parts from the listeners. In addition, you’ll be able to practise your hand moves . And most importantly – when standing, you appear more of an influencer than when sitting at the table.

17. Practise with the camera

The fastest – and surest – way to improve your body language is to record your presentation and watch it on a big screen later. Today, nothing could be easier thanks to smartphones, so I strongly recommend to record your presentation already at home. The camera reveals movements that we make uncontrollably.

Read more about how to be comfortable in front of a video camera here.

18. Don’t exceed the time scheduled for your presentation

One of the biggest sins is exceeding your scheduled time – the listeners become lazy, the general schedule shifts, etc. If something was left unsaid developing the topic, don’t add any new information in the concluding phase, as it only creates confusion. Keep that in mind and consider my recommendation next time.

Thus, if your presentation is limited time-wise or it’s a short speech, when practising at home, use a stopwatch and see how long it takes for one or another topic to go through. Also, check the total time of your presentation. If you tend to exceed the time, make sure to work on it.

19. Repeat as many times as it takes to make you grow tired

The more you practise, the more flawless your speech will be and the more confident you will become. It’s really helpful if you need to introduce changes to your presentation (for example, you need to leave something out). Knowing the content of your presentation throughout makes it easier.

Practise as many times as it takes to grow tired of your own presentation. Why is that good? Because it acts as a counterbalance to stress – so you can talk calmly and confidently. No, not expressing boredom, but in a confident way of a well-prepared person.

How to write a speech that takes into account the unexpected?

The military leaders know that even the best battle plan will expose a flaw after the first gunfire. Thus, it’s hardly possible to prepare yourself for all the unexpected things, but just like the military, think about what you can do if everything doesn’t go exactly as planned.

20. Answers to the question „What do I do if..?”

When writing your speech, it’s wise to ask yourself what to do if (…). Replace the dots with all the possible issues and then think of the possible solutions.

The main questions you might want to ask are:

• What do I do if I’m running out of time?
• What do I do if I have much time left?
• What do I do if the equipment doesn’t work?
• What do I do if the room isn’t suitable?
• What do I do if I get stuck?
• What do I do about the questions I can’t answer?

Bonus tip: After the presentation, adjust the schedule

When you’re done with your presentation, don’t bask in your success. Get back to your original schedule and write down how the presentation went and what should be changed . You will also see how your original schedule worked out in practice. Say, if chapter 1 took 25 minutes instead of the scheduled 15 minutes, adjust your schedule immediately.

Do you know why it’s good for you? Next time you need to make a presentation on a similar (or even the same) topic, you’ll have a ready-to-use schedule – all you need to do is adjust it to your audience.

Summary: How to write a speech the listeners can benefit from?

As you can see, writing a speech depends on many factors, but none of them should make you desperate. The more you prepare, the better the end result will be. Using the tips above, you’ll be able to write a great speech that your listeners will remember.

Related questions

What is elevator pitch? An elevator pitch is a well-thought, meaningful, and repeatedly practisced brief (about 30-60 seconds long) overview of who you are, what you offer, and how your partner can benefit from it ( full article here ).

What is persuasive speech? The main objective of a persuasive speech is to make your listeners do what you want them to do. For example, „buy my product“, „vote for me“, „believe what I’m talking about“, and so on. ( full article here )

What is an impromptu speech? An impromptu speech is a speech which given without any thorough preparation. It is five- to eight-minute speech with a characteristically short preparation time of couple of minutes. ( full article here )

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• Tags: Art of public speaking , Effective speaking , Good speech , Illustrating your speech , Impromptu presentation , Impromptu speaking , Impromptu talk , Making a speech , Prepare a speech , Prepared speech , Presentation skills tips , Presentation techniques , Public speaking topics , Speech anxiety , Speech preparation process , Speech skills , Speech tips , Speech writing tips , Writing a speech

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Who is janek tuttar.

My name is Janek Tuttar , and I am the founder and author of Speak and Conquer website.

I have been teaching public speaking at Estonian Entrepreneurship University of Applied Sciences

Here, I am sharing the wisdom of how to cope in different public speaking situations.

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Hi! My name is Janek Tuttar, and I am the founder and author of SpeakAndConquer.com.

I have been teaching and blogging about public speaking since spring 2007. Here, I am sharing the wisdom of how to cope in different public speaking situations.

Send me an e-mail: [email protected]

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How to Write a Speech: My Simple 6-Step Formula

Ed Darling 9 min read

What you’ll learn:

• Why great speechwriting requires a structure.
• My exact 6-step speech structure you can steal.
• How to start and end your speech strong.

How to write a speech, the easiest way possible.

How? By following a simple frame-work that’s powerful and versatile.

Whether you have a work presentation, keynote talk, or best man’s speech – by the end of this article, you’ll know exactly how to write a speech, and in what order.

I’m Ed, a public speaking coach and co-founder of Project Charisma . I help professionals, leaders and business owners to speak in public, and this is the #1 speech framework that I share with all of my clients.

I ’ll walk you through the process of how to write a speech step-by-step , explaining each section as we go. I’ll also give you some examples of how this would look in different types of speech.

The first step is something 99% of people miss.

PS. Check out our specific speech guides on:

Delivering a Business Pitch

Giving a Best Man Speech

Step 1. Find your speech's "Golden Thread"

The first lesson in how to write a speech is setting a clear objective from the get-go — so that what you write doesn’t end up being vague or convoluted.

Afterall, If you don’t know exactly what your speech is about, neither will your audience.

To avoid this, we’re going to begin by defining our “Golden Thread”. 

This is the key idea, insight or message that you want to get across. Like a thread, it will run throughout your speech, linking each section together in a way that’s clear and coherent.

To help you figure out your Golden Thread, try answering these two questions:

• If you had to summarise your speech into a single sentence, what would that be?
• If your audience could leave remembering only one thing, what would that be?

Golden Thread examples: A work presentation: “Customer referrals can be our our super-power”

A motivational speech: “Don’t let circumstances define you”

For a wedding/event speech: “Enjoy the journey together”

Speech Writing Tip:

Your Golden Thread isn’t something you share with the audience. You don’t start your speech by saying it out loud. Rather, it’s something we define in the preparation phase to clarify your own thoughts and ensure everything that comes next makes sense. 

That said, your Golden Thread may double-up as the perfect speech title, or memorable catch-phrase. In which case it’s fine to use it within your speech as a way to drive-home the overall message. 

Think of MLKs famous “I have a dream” speech . The Golden Thread would be his dream of a future with equality — a core idea which ran throughout the speech. But the exact phrase “I have a dream” was also spoken and repeated for effect.

Ready to feel confident while speaking in public? Join our next 1-Day Public Speaking Masterclass

Step 2. Start with your Hook

Now we get into the nitty-gritty of how to write a speech.

The Hook is the first thing you will actually say to the audience – usually within the first 10-30 seconds of your speech.

Most people start a speech by introducing themselves and their topic:

“Hello everyone, I’m John from accounting, today I’ll be talking about our quarterly figures” . 

It’s predictable, it’s unimaginative, it’s starting with a yawn instead of a bang.

Instead, we’re going to open the speech with a hook that gets people sitting up and listening.

A hook can be anything that captures attention, including a:

• Relevant quote
• Interesting statistic
• Intriguing question
• Funny anecdote
• Powerful statement

Watch how Apollo Robbins opens his TED talk with a question-hook to engage the audience.

Whichever type of hook you use, it needs to be short, punchy and ideally something that builds intrigue in your audience’s mind. Depending on the type of speech, your hook might be humorous, dramatic, serious or thoughtful. 

For an in-depth guide on how to write a speech with a great hook, I highly recommend our article on 9 Killer Speech Openers.

H ook examples:

A work presentation: “What if I told you we could increase revenue by 35%, without any additional ad-spend?”

A motivational speech: “At the age of 30, my life was turned upside down – I was jobless, directionless, and depressed”

For a wedding/event speech: “Love is a fire. But whether it is going to warm your hearth or burn down your house, you can never tell! – so said Joan Crawford” 

Speech Hook Tip:

Don’t rush into things. Hooks work infinitely better when you pause just before speaking, and again just after.

Step 3. The Speech Introduction

We’ve captured attention and have the whole room interested. The next step is to formally introduce ourselves, our speech, and what the audience can expect to hear. 

Depending on the situation, you can use your introduction as an opportunity to build credibility with your audience. If they don’t know you, it’s worth explaining who you are, and why you’re qualified to be speaking on this topic.

The more credibility you build early on, the more engagement you’ll have throughout the speech. So consider mentioning expertise, credentials and relevant background.

In other situations where people already know you, there may be less need for this credibility-building. In which case, keep it short and sweet.

Intro examples:

A work presentation: “Good morning everyone, I’m Jenny from the Marketing department. For the past few months I’ve been tracking our referrals with a keen-eye. Today, I want to show you the numbers, and explain my plan double our referrals in the next 6 months”

A motivational speech: “Ladies and gentlemen, at the age of 40 I’m a speaker, an author and a teacher – but my life could have turned out very differently. Today, I want to share with you my story of overcoming adversity.”

For a wedding/event speech: “Good afternoon everyone, I’m Luke the Best Man. I can’t promise anything quite as poetic as that quote, but I’d like to say a few words for the Bride and Groom”.

Speech Intro Tip:

 In certain situations, your introduction can also be a time to give thanks – to the event organisers, hosts, audience, etc. But always keep this brief, and keep focused on your message.

Step 4. The Speech Body

The body of the speech is where you share your main stories, ideas or points. The risk for many speakers here is that they start meandering. 

One point leads to another, which segues into a story, then a tangents off to something else, and before we know it, everyone’s confused – definitely not how to write a speech.

Remember, clarity is key.

For this reason, wherever possible you should aim to split the body of your speech into three distinct sections. 

Why three? Because humans tend to process information more effectively when it comes in triads . Making it easier for you to remember, and easier for your audience to follow.

The most obvious example of this is the classic beginning, middle and end structure in storytelling .

You can also use past, present and future as a way to take people on a journey from “where  we used to be, what happens now, and what the vision is going forwards”.

Or even more simple, break things up into:

• Three stories
• Three challenges
• Three case-studies
• Three future goals

Of course, It’s not always possible to structure speeches into three sections. Sometimes there’s just more information that you need to cover – such as with a technical presentation or sales pitch.

In this case, I recommend thinking in terms of chapters, and aiming for a maximum of 5-7. Ensure that each “chapter” or section is clearly introduced and explained, before moving on to the next. The more content you cover, the greater the need for clarity.

Body examples:

A work presentation: “We’ve discovered that referrals happen when we get three things right: building the relationship, delighting the customer, and making the ask – let’s look at each of these stages.

A motivational speech: “I don’t believe our past has to dictate our future, but in order to tell my story, let me take you back to the very beginning.” For a wedding/event speech: “Of all the most embarrassing, undignified, and downright outrageous stories I could think of involving the Groom, I’ve whittled it down to three, which I think sum up why this marriage is destined for a long and happy future. It starts back in high-school…”

Speech Body Tip:

I mention “chapters” because when reading a book, there’s a moment to reflect after each chapter as we turn the page. In the same way, when speaking, make sure to give your audience a moment to process what you’ve just said at the end of each section, before moving on to your next point. 

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Step 5. the conclusion.

Now it’s time to bring everything together, guiding your audience to the key conclusions you want them to take away.

Depending on your speech, this could be an idea, an insight, a moral, or a message. But whatever it is, now is your time to say it in a clear and compelling way.

Watch David Eagleman use a thought-provoking metaphor and rhetorical question to wrap up his TED talk on senses.

This final conclusion should always link back to your Golden Thread, making sense of everything that’s come before it.

Answer the following questions as prompts (you could even say one of these out-loud to lead into your conclusion)

• What is the message I want to leave you with?
• What have we learned from all this?
• What is the key take-away?

Conclusion examples:

A work presentation: “So what have we learned? When we get each of these steps right, our customers are eager to give us referrals, and those referrals usually result in more happy clients.”

A motivational speech: “My journey has had many ups and downs, but if there’s one lesson I’ve learned – it’s that our circumstances don’t dictate our direction, that we can come back from failure, and find a way to win” For a wedding/event speech: “So what can I say about the Bride and Groom? They’re clearly made for each other and if history is anything to go by, their future will be full of many more stories and adventures.”

Speech Conclusion Tip:

Never use your conclusion to apologise for yourself, explain a whole new idea, or be overly thankful to everyone for watching. Keep it professional, and keep it focused on hammering-home the main idea of the speech.

6. The Call To Action, or Call To Thought

You’ve concluded your message and summarised your main points. At this point, most people think the speech is done.

Not so fast — there’s one final key step we need to take, the Call to Action .

If you’ve followed the steps so far on how to write a speech, your audience should have been listening, learning, and hopefully now feel inspired by your words. 

We’ve built up the potential for some kind of action , and now all that’s left is to direct that energy into a clear “next step” they can take.

Imagine your audience are thinking “what should I do with this information”?

Your CTA is the direct answer to that question.

It should be clear, simple and ideally – something they can act on quickly. For instance, you may request the audience to download an app you’ve discussed, connect with you online, sign up for a service, or come and speak with you afterwards.

Not every speech suits a CTA however, which is where the CTT comes in. 

This is a great variation I picked up from Justin Welsh which stands for “ Call to Thought ”. It’s a more nuanced action – typically asking people to reflect on an idea, consider a specific issue, or think differently about something. 

C TA/CTT examples:

A work presentation (CTA): “As an immediate next step to get us started, I’d like everyone to reach out to your current clients this week, and ask them to refer one new customer. We’ll be tracking the results, and rewarding the winning referral rain-maker!”

A motivational speech (CTC): “So ask yourself, where are you allowing circumstances to hold you back, and how could your life change if you took a new direction?”

For a wedding/event speech (CTA): “With that said, I’d like to raise a toast to the Bride and Groom. Now enjoy the day, and get yourself a drink at the bar!”

Speech CTA/CTT Tip:

Once you’ve stated your CTA/CTT, the only thing left to do is thank people and finish. Don’t be tempted to back-track and start repeating any of your points. It’s time to get off stage!

How to write a speech using this framework.

Without a framework to guide you, it’s easy to get lost in analysis-paralysis, or worse, create a speech which gets everyone ELSE lost. 

Now that you’re armed with this foolproof formula and know exactly how to write a speech, you can approach the situation with confidence . 

• Define your speeches Golden Thread.
• Hook your audience in the first 10-30 seconds.
• Introduce yourself while building credibility.
• Divide your body into three clear sections.
• Conclude your main points and drive-home the message.
• Leave them with an inspiring CTA/CTT.

Even as an inexperienced speaker, by following this formula you’ll come across with the clarity and credibility of a professional.

R emember, public speaking is simply a skillset that requires practice . The more you use this speech framework, watch other speakers in action, and gain practical experience, the more your communication skills will naturally develop. 

I hope learning how to write a speech using this frame-work makes the process of writing your next speech a breeze.

Need any further help with how to write a speech? Feel free to reach out.

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Module 9: Informative Speaking

Informative speeches about events and people, learning objectives.

• Identify characteristics of informative speeches about events.
• Identify characteristics of informative speeches about people (biographical).
• Identify characteristics of informative speeches about oneself (autobiographical).

Speeches about Events

Merriam Webster defines an event as “something that happens.” You might give a speech about an event that happens only once or rarely, such as a lunar eclipse, or an event that occurs on a regular schedule, such as the World Cup or an annual professional convention. Many event speeches tell the story of a historical event.

One of the most important considerations in speaking about events is the need to tailor the information to your audience and demonstrate why it might be meaningful for them.

In speaking about events—especially historical events—it can be all too easy to slip into a “just the facts” recounting of what happened. “Frederick I was king, then he died and Frederick William I was king; then he died and Frederick II was king; then he died and Frederick William II was king.” Clearly, this recounting doesn’t help us to understand why we should care about Prussian history.

To watch: Mary beard, What can ancient Rome Teach us about the Migrant Crisis?

In this short video, best-selling British Classicist Mary Beard talks about a number of events in ancient Rome. To make it directly meaningful to the modern audience, she compares Roman conceptions of the rights and obligations of citizenship to those of present-day Europe, especially in light of the thousands of displaced migrants entering Europe at the time by way of the Mediterranean Sea or through Southeast Europe.

You can view the transcript for “What can ancient Rome teach us about the migrant crisis? Mary Beard – Newsnight” here (opens in new window) .

Speaking about events: Press conferences

Press conferences offer many examples of informative speaking about events. Officials hold public health briefings to convey important steps listeners can take to keep themselves safe. Companies hold press conferences to talk about important changes or upcoming events. When mistakes or misdeeds come come to light, public figures or spokespeople might meet with the press to offer an explanation or an apology. After games, sports stars are asked to break down the events of the game, and offer some insight about their thinking and strategy. In each of these cases, the speaker tries to offer the appropriate level of detail and depth for the particular audience. In the following post-game interview with Stephen Curry, for instance, the audience is assumed to have seen the game immediately before, and to know a lot about the teams and the sport. (Curry’s interview also serves as an object lesson in dealing with distractions while speaking publicly!)

You can view the transcript for “Steph Curry’s Daughter Riley Steals the Show” here (opens in new window) .

Speeches about People (Biographical)

People, living or dead, can be excellent topics for an informative speech. You can speak about people who are well known to your audience, such as an athlete or celebrity, or someone not well known to your audience, such as a member of your family or an influential mentor of yours like a teacher or coach.

More often than not, a speech about a person is setting them up as an  exemplar ,  which is a way of describing a person or thing that provides an excellent—or at least highly informative—model or example of something. The exemplar doesn’t always have to be a good role model, but does have to demonstrate qualities that can be generalized. You can probably imagine people who illustrate what it is to be a moral person, a great athlete, an empathetic listener, a clever businessperson, or a corrupt politician. When you speak about a person, you’re often telling your audience what this person’s life or actions tell us about how to be a certain kind of human being in the world.

To Watch: Bill Gates, “The best teacher I never had”

In this short video, Microsoft founder and philanthropist Bill Gates talks about the physicist Richard Feynman. As the title suggests, Gates portrays Feynman as an exemplary great teacher.

You can view the transcript for “The best teacher I never had” here (opens in new window) .

Speeches about Oneself (Autobiographical)

A speech where you talk about an experience you had is an informative speech about yourself. For this type of speech, you have to remember that the speech is not just about who you are; it is about something you learned from an experience, how you changed from some event, or some growth experience. In some ways, this is the hardest part of the autobiographical speech: trying to build a speech that is about yourself but  for  the audience. Always ask yourself, how can your audience benefit from your experience? How can your story give the listeners a new line of sight into their own experiences?

To Watch: Jedida Isler, “The untapped genius that could change Science for the better”

In this speech, Jedida Isler talks about her experience of becoming an astrophysicist. However, she does much more than just tell her own story: Isler uses her experience to talk more generally about the concept of “intersectionality” and the remarkable events that happen at the intersection between two things.

You can view the transcript for “The Untapped Genius That Could Change Science for the Better | Jedidah Isler | TED Talks” here (opens in new window) .

What to watch for:

As much as this is an autobiographical speech, it is also a speech about concepts, in particular the extremely complex idea of intersectionality , which describes how aspects of a person’s identity intersect or combine to create different kinds of knowledge and experience, as well as creating complex situations of discrimination and privilege. In the speech, Isler talks about getting a PhD in physics as a Black woman, which required contending with intersecting systems of racism and sexism (at the time of this speech, only 18 other Black women had earned a PhD in a physics-related discipline). Yet, she reminds us, intersectionality is not just about making success doubly challenging. As a metaphor for the incredible productive forces generated at intersections, she talks about astrophysics and the birth of stars: “I’ve lived the entirety of my life in the in-between, in the liminal space between dreams and reality, race and gender, poverty and plenty, science and society. I am both black and a woman. Like the birth of stars in the heavens, this robust combination of knowing results in a shining example of the explosive fusion of identities.”

• What can ancient Rome teach us about the migrant crisis? Mary Beard - Newsnight. Provided by : BBC Newsnight. Located at : https://youtu.be/0IzTpzpayy4 . License : Other . License Terms : Standard YouTube License
• Steph Curry's Daughter Riley Steals the Show. Provided by : NBA. Located at : https://youtu.be/evjJJoEONgo . License : Other . License Terms : Standard YouTube License
• The best teacher I never had. Authored by : Bill Gates. Located at : https://youtu.be/WOoJh6oYAXE . License : Other . License Terms : Standard YouTube License
• The Untapped Genius That Could Change Science for the Better | Jedidah Isler | TED Talks. Provided by : TED. Located at : https://youtu.be/3NdSVi38RM8 . License : Other . License Terms : Standard YouTube License
• Informative Speeches about Events and People. Authored by : Mike Randolph with Lumen Learning. License : CC BY: Attribution
• Informative Speeches about Events and People. Authored by : Sandra K. Winn with Lumen Learning. License : CC BY: Attribution

Speech Writing

Introduction Speech

Introduction Speech - A Step-by-Step Guide & Examples

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Introduction speeches are all around us. Whenever we meet a new group of people in formal settings, we have to introduce ourselves. That’s what an introduction speech is all about.

When you're facing a formal audience, your ability to deliver a compelling introductory speech can make a lot of difference. With the correct approach, you can build credibility and connections.

In this blog, we'll take you through the steps to craft an impactful introduction speech. You’ll also get examples and valuable tips to ensure you leave a lasting impression.

So, let's dive in!

• 1. What is an Introduction Speech? 
• 2. How to Write an Introduction Speech?
• 3. Introduction Speech Outline
• 4. 7 Ways to Open an Introduction Speech
• 5. Introduction Speech Example
• 6. Introduction Speech Ideas
• 7. Tips for Delivering the Best Introduction Speech

What is an Introduction Speech? 

An introduction speech, or introductory address, is a brief presentation at the beginning of an event or public speaking engagement. Its primary purpose is to establish a connection with the audience and to introduce yourself or the main speaker.

This type of speech is commonly used in a variety of situations, including:

• Public Speaking: When you step onto a stage to address a large crowd, you start with an introduction to establish your presence and engage the audience.
• Networking Events: When meeting new people in professional or social settings, an effective introduction speech can help you make a memorable first impression.
• Formal Gatherings: From weddings to conferences, introductions set the tone for the event and create a warm and welcoming atmosphere.

In other words, an introduction speech is simply a way to introduce yourself to a crowd of people. 

How to Write an Introduction Speech?

Before you can just go and deliver your speech, you need to prepare for it. Writing a speech helps you organize your ideas and prepare your speech effectively. 

Here is how to introduce yourself in a speech.

• Know Your Audience

Understanding your audience is crucial. Consider their interests, backgrounds, and expectations to tailor your introduction accordingly.

For instance, the audience members could be your colleagues, new classmates, or various guests depending on the occasion. Understanding your audience will help you decide what they are expecting from you as a speaker.

• Start with a Hook

Begin with a captivating opening line that grabs your audience's attention. This could be a surprising fact, a relevant quote, or a thought-provoking question about yourself or the occasion.

• Introduce Yourself

Introduce yourself to the audience. State your name, occupation, or other details relevant to the occasion. You should mention the reason for your speech clearly. It will build your credibility and give the readers reasons to stay with you and read your speech.

• Keep It Concise

So how long is an introduction speech?

Introduction speeches should be brief and to the point. Aim for around 1-2 minutes in most cases. Avoid overloading the introduction with excessive details.

• Highlight Key Points

Mention the most important information that establishes the speaker's credibility or your own qualifications. Write down any relevant achievements, expertise, or credentials to include in your speech. Encourage the audience to connect with you using relatable anecdotes or common interests.

• Rehearse and Edit

Practice your introduction speech to ensure it flows smoothly and stays within the time frame. Edit out any unnecessary information, ensuring it's concise and impactful.

• Tailor for the Occasion

Adjust the tone and content of your introduction speech to match the formality and purpose of the event. What works for a business conference may not be suitable for a casual gathering.

Introduction Speech Outline

To assist you in creating a structured and effective introduction speech, here's a simple outline that you can follow:

Here is an example outline for a self-introduction speech.

Outline for Self-Introduction Speech

7 Ways to Open an Introduction Speech

You can start your introduction speech as most people do:

“Hello everyone, my name is _____. I will talk about _____. Thank you so much for having me. So first of all _______”

However, this is the fastest way to make your audience lose interest. Instead, you should start by captivating your audience’s interest. Here are 7 ways to do that:

• Quote  

Start with a thought-provoking quote that relates to your topic or the occasion. E.g. "Mahatma Gandhi once said, 'You must be the change you want to see in the world."

• Anecdote or Story

Begin with a brief, relevant anecdote or story that draws the audience in. It could be a story about yourself or any catchy anecdote to begin the flow of your speech.

Pose a rhetorical question to engage the audience's curiosity and involvement. For example, "Have you ever wondered what it would be like to travel back in time, to experience a moment in history?”

• Statistic or Fact

Share a surprising statistic or interesting fact that underscores the significance of your speech. E.g. “Did you know that as of today, over 60% of the world's population has access to the internet?”

• “What If” Scenario

Paint a vivid "What if" scenario that relates to your topic, sparking the audience's imagination and curiosity. For example, "What if I told you that a single decision today could change the course of your life forever?"

• Ignite Imagination  

Encourage the audience to envision a scenario related to your topic. For instance, "Imagine a world where clean energy powers everything around us, reducing our carbon footprint to almost zero."

Start your introduction speech with a moment of silence, allowing the audience to focus and anticipate your message. This can be especially powerful in creating a sense of suspense and intrigue.

Introduction Speech Example

To help you understand how to put these ideas into practice, here are the introduction speech examples for different scenarios.

Introduction Speech Writing Sample

Short Introduction Speech Sample

Self Introduction Speech for College Students

Introduction Speech about Yourself

Student Presentation Introduction Speech Script

Teacher Introduction Speech

New Employee Self Introduction Speech

Introduction Speech for Chief Guest

Moreover, here is a video example of a self introduction. Watch it to understand how you should deliver your speech:

Want to read examples for other kinds of speeches? Find the best speeches at our blog about speech examples !

Introduction Speech Ideas

So now that you’ve understood what an introduction speech is, you may want to write one of your own. So what should you talk about?

The following are some ideas to start an introduction speech for a presentation, meeting, or social gathering in an engaging way. 

• Personal Story: Share a brief personal story or an experience that has shaped you, introducing yourself on a deeper level.
• Professional Background: Introduce yourself by highlighting your professional background, including your career achievements and expertise.
• Hobby or Passion: Discuss a hobby or passion that you're enthusiastic about, offering insights into your interests and what drives you.
• Volunteer Work: Introduce yourself by discussing your involvement in volunteer work or community service, demonstrating your commitment to making a difference.
• Travel Adventures: Share anecdotes from your travel adventures, giving the audience a glimpse into your love for exploring new places and cultures.
• Books or Literature: Provide an introduction related to a favorite book, author, or literary work, revealing your literary interests.
• Achievements and Milestones: Highlight significant achievements and milestones in your life or career to introduce yourself with an impressive track record.
• Cultural Heritage: Explore your cultural heritage and its influence on your identity, fostering a sense of cultural understanding.
• Social or Environmental Cause: Discuss your dedication to a particular social or environmental cause, inviting the audience to join you in your mission.
• Future Aspirations: Share your future goals and aspirations, offering a glimpse into what you hope to achieve in your personal or professional life.

You can deliver engaging speeches on all kinds of topics. Here is a list of entertaining speech topics to get inspiration.

Tips for Delivering the Best Introduction Speech

Here are some tips for you to write a perfect introduction speech in no time. 

Now that you know how to write an effective introduction speech, let's focus on the delivery. The way you present your introduction is just as important as the content itself. 

Here are some valuable tips to ensure you deliver a better introduction speech:

• Maintain Eye Contact 

Make eye contact with the audience to establish a connection. This shows confidence and engages your listeners.

• Use Appropriate Body Language 

Your body language should convey confidence and warmth. Stand or sit up straight, use open gestures, and avoid fidgeting.

• Mind Your Pace

Speak at a moderate pace, avoiding rapid speech. A well-paced speech is easier to follow and more engaging.

• Avoid Filler Words

Minimize the use of filler words such as "um," "uh," and "like." They can be distracting and detract from your message.

• Be Enthusiastic

Convey enthusiasm about the topic or the speaker. Your energy can be contagious and inspire the audience's interest.

• Practice, Practice, Practice

Rehearse your speech multiple times. Practice in front of a mirror, record yourself, or seek feedback from others.

• Be Mindful of Time

Stay within the allocated time for your introduction. Going too long can make your speech too boring for the audience.

• Engage the Audience

Encourage the audience's participation. You could do that by asking rhetorical questions, involving them in a brief activity, or sharing relatable anecdotes.

Mistakes to Avoid in an Introduction Speech

While crafting and delivering an introduction speech, it's important to be aware of common pitfalls that can diminish its effectiveness. Avoiding these mistakes will help you create a more engaging and memorable introduction. 

Here are some key mistakes to steer clear of:

• Rambling On

One of the most common mistakes is making the introduction too long. Keep it concise and to the point. The purpose is to set the stage, not steal the spotlight.

• Lack of Preparation

Failing to prepare adequately can lead to stumbling, awkward pauses, or losing your train of thought. Rehearse your introduction to build confidence.

• Using Jargon or Complex Language

Avoid using technical jargon or complex language that may confuse the audience. Your introduction should be easily understood by everyone.

• Being Too Generic

A generic or uninspiring introduction can set a lackluster tone. Ensure your introduction is tailored to the event and speaker, making it more engaging.

• Using Inappropriate Humor

Be cautious with humor, as it can easily backfire. Avoid inappropriate or potentially offensive jokes that could alienate the audience.

• Not Tailoring to the Occasion

An introduction should be tailored to the specific event's formality and purpose. A one-size-fits-all approach may not work in all situations.

To Conclude,

An introduction speech is more than just a formality. It's an opportunity to engage, inspire, and connect with your audience in a meaningful way. 

With the help of this blog, you're well-equipped to shine in various contexts. So, step onto that stage, speak confidently, and captivate your audience from the very first word.

Moreover, you’re not alone in your journey to becoming a confident introducer. If you ever need assistance in preparing your speech, let the experts help you out.

MyPerfectWords.com offers a reputable essay writing service with experienced professionals who can craft tailored introductions, ensuring your speech makes a lasting impact.

Don't hesitate; hire our professional speech writing service to deliver top-quality speeches at your deadline!

Write Essay Within 60 Seconds!

Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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Microsoft 365 Life Hacks > Writing > How To Write a Speech Everyone Will Remember (In a Good Way)

How To Write a Speech Everyone Will Remember (In a Good Way)

Speeches have the power to move, inspire and celebrate some of life’s greatest moments—or make your audience scout out the nearest exit. To keep an audience engaged and deliver a meaningful or persuasive speech—you have to do more than stand up and give an impromptu talk to a room full of people. You need to know how to write a good speech.

Whether you’re speaking at a graduation or a wedding reception, every good speech follows four important guidelines:

1. Keep it short & sweet. One of the best markers of a good speech is that it ends before people get antsy.

2. Don’t make it about you. You may have everyone’s attention, but keep the spotlight where it belongs—on the audience.

3. Practice, practice, practice. Practice with a friend, use a free coaching tool , or record yourself and listen for any parts that venture off topic or don’t need to be included.

4. Watch your grammar. Run a grammar check on your script to avoid embarrassing errors or even possible bias in your final speech.

Different types of speeches have special considerations, too. Here are some of the most common types, along with additional tips to deliver them well.

How to write a best man speech or maid of honor speech :

• Be generous with compliments. Thank the other speakers, congratulate the newlyweds, and say a few nice words about the ceremony, the other guests, and the couple themselves. Convey the warmth that the occasion brings.
• Be strategically funny. You’ll probably have people from different generations and cultures there to celebrate, and possibly even the boss or colleagues of the bride and groom. Humor is great, but don’t cross the line with things like inappropriate jokes, references to exes, or embarrassing anecdotes that could make Grandma blush and give the newlyweds something to fight about on their honeymoon.
• End on a celebratory note. Leave the happy couple and their guests feeling even more joyful. Read a memorable quote or love poem, and then propose a toast or invite the guests to applaud the happy couple.

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How to write a graduation speech :

Gather inspiration. Some of history’s best graduation speeches are posted online as transcripts and videos. Watch them for inspiration on topics, delivery, and overall themes that you can emulate in your own speech.

• Acknowledge the graduates and their supporters. Thank and acknowledge the faculty and families while you name and celebrate the accomplishments of the graduates. Hitting an educational milestone is a team effort that deserves broad recognition.
• End with an inspirational look toward the future. Graduation is an ending that is also a beginning. End your speech with a positive quote or your own heartfelt message about a bright future.

How to write a persuasive speech :

• Describe the current situation in detail. Set the stage by giving context to the idea or argument you’re going to introduce. Describe the current state along with any different viewpoints that are being widely shared.
• Share the drawbacks of inaction. Describe the pitfalls of not adopting an idea, changing an approach, or doing the thing you’d like them to do. Provide supporting facts that demonstrate how important it is to find a solution.
• Introduce your solution. Share your idea or solution and describe why it’s the best approach. Paint a picture of how things will be once the solution is in place. Clearly tie it to the pitfalls you described before. End with a clear call to action.

How to write an informative speech:

• Create a strong thesis. After you set the context with a brief introduction, deliver a strong, clear thesis statement. Make a note to follow your statement with a pause to emphasize the importance of your thesis statement and allow the audience to fully take it in.
• Consider the audience. Focusing on your audience, decide what type of information and what level of detail they’ll be most interested in. Include stories or anecdotes that will resonate.
• End with a concluding statement. Summarize the information you shared and why your audience should care. End your speech with a strong, concise conclusion that reiterates your thesis statement and leaves your audience with the main takeaway of your speech.

Above all, have fun. A good speech is a gift to your audience that they’ll remember for years to come.

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How to write a speech quickly

When I ask people why they don't like speaking in public two of the commonest answers is that either they don't know how to write a speech quickly or that they don't have the time to write it.

So here is the solution.

Just follow this fast, foolproof process, and you'll be surprised how quickly you can write a speech that is short, snappy and sassy.

Step 1 : The first stage of this speech writing process is to choose a topic.  Start by spending a minute or two brainstorming, (or mind mapping) potential speech topics.  Capture your ideas on a  piece of paper, irrespective of how crazy some of them may seem.   At this stage, quantity is more important than quality.

Step 2 : Review all the ideas and pick one to use for your speech.  I recommend that you make your decision based on three factors, a) Pick something that you know about,  b) Pick something that you feel strongly about and c) pick something that is likely to be relevant to your audience

Step 3: Now that you have a topic you can start to generate ideas for content. Spend a minute brainstorming a list of possible sub-themes related to this subject.   For example, if your topic was "How to Write A Speech" You might jot down some content ideas like  - outcome, stories, examples, evidence, relevance to the audience, clarity, simplicity, call to action, structure, signposting, attention-grabbing opening, clear conclusion, etc.  "

Step 4 : Now pick the three ideas that you feel most comfortable talking about and then use them for the three primary messages in the body of your speech.   Believe it or not, you've now completed the hardest part of the how to write a speech process!   You have:

•  Selected a speech topic
• Identified the three core ideas or messages of your speech

Step 5 : Now take each of these three points and brainstorm some supporting content. For example

Let's go back to my example about  how to write a speech quickly to see how this step might work in practice

• What's in it for the audience
• Which should they do listen?
• What do they want/need?
• Stories are memorable, so they make your message "sticky."
• Stories create an emotional reaction in your audience
• Example - "The pensions presentation story."
• Call to action - if you want your audience to do something - spell it out clearly
• If you want them to think differently, include a moral  or "take-home message" from your speech
• Example - I was working with some young people in a school in conjunction with the Speakers Trust.  The final activity was a short a presentation from each student on a topic that meant something to them.  One young girl chose to speak about a family holiday. She told a simple, charming story about a trip to a far but it was her conclusion that stunned everybody.  She finished with a powerful moral that contained a lesson for everyone in the room.  Her closing words were "You see I realised that it doesn't  matter where you go on holiday, it's who you go with that really matters!"

Step 6: Believe it or not, you've now completed the hardest part of the "how to write a speech quickly" process!   All that's left is to pull it all together using the framework below.

• Speech title Don't start with the traditional "Hello my name is...and I am here to talk about... " You need to grab their attention from the outset with either some startling facts or figures, a challenge, a question, a quote or a short personal story.
• Body Use your three themes from the brainstorm and develop each one a little.  N.B. remember to include some "I statements" that explain why this topic matters to you .
• Conclusion Don't let your presentation tail off at the end. Finish it with a strong call to action where you spell out exactly what you want your audience to do as a result of listening to this speech.

So there you have it. A simple process that will help you write a speech quickly.  Try it yourself and let me know how you get on and, if you have any questions or comments, I'd love to hear them too.  Just type into the comments box below.

Just enter your first name and email and you'll receive a download link to my FREE presentation structure guide.

PS. We NEVER share or sell our list with ANYONE!

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11 Comments

This was so helpful because I’m didn’t have the information I needed but after I read this I realize that I didn’t need a lot and wrote away and finished in a minimal of an hour which is pretty good for me just because I’m horrible at writing really fast so thank you for this

Well done Fiona. Thanks for sharing your experience with using this useful technique. To get more tips like this please bookmark my blog. You should also join my Presenter’s Edge Facebook Page. I post tips and techniques and FB live videos related to presentation skills as well as encouraging discussion among group members. https://www.facebook.com/groups/ThePresentersEdge/

Also, my book “The Presenter’s Edge” is available from Amazon. It’s a practical how-to guide to preparing and delivering better presentations Just search of The Presenter’s Edge by Gavin Meikle.

i have a speech to write about foreign language and this was really helpful

Thanks for your feedback, It makes a big difference when people like you tell me what has helped. Blogging can feel quite lonely sometimes so I appreciate that you took the time to get in touch.

Thank you so much! I used this to write a five minute speech for The American Legion and it helped a lot.

Thanks, Brianna, I am delighted to hear that this post was useful. If there are any other topics or questions you’d like me to write about, feel free to get in touch.

Great text! Thank you very much!

Galvin, This is just what I was looking for. I’ve been a Toastmaster for several years and and the Education officer in my club. Though I love Toastmasters, there was something missing. In the real world, you need to be able to use your Toastmasters training to craft a speech on a moments notice. This blog was perfect. While giving you credit, I drafted a workshop based on this blog, tweaked it to fit my audience and gave it last week. It was well received and all who participated enjoyed the program. Gotta love the internet sometimes and how you can find almost anything you are looking for, including how to prepare a 5 minute speech in 10 minutes. I like to think of it as Uber Table Topics. Tomorrow I’m giving a speech presenttion on how to write a 5 minute speech in 10 minutes. I know my new audience will love it. Many thanks.

Thanks for the inspiration. Daniel

Thanks Daniel, I am delighted that you found the post useful and were able to create a useful workshop from it. Let me know if you have any other specific topics youd like me to blog about. Best Wishes, Gavin, The Presentation Doctor.

Good blog subject, crisply articulated.

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Cash-strapped Trump is now selling $60 Bibles, U.S. Constitution included

Rachel Treisman

Then-President Donald Trump holds up a Bible outside St. John's Episcopal Church in Washington, D.C., during a controversial 2020 photo-op. Brendan Smialowski/AFP via Getty Images hide caption

Then-President Donald Trump holds up a Bible outside St. John's Episcopal Church in Washington, D.C., during a controversial 2020 photo-op.

Former President Donald Trump is bringing together church and state in a gilded package for his latest venture, a $60 "God Bless The USA" Bible complete with copies of the nation's founding documents.

Trump announced the launch of the leather-bound, large-print, King James Bible in a post on Truth Social on Tuesday — a day after the social media company surged in its trading debut and two days after a New York appeals court extended his bond deadline to comply with a ruling in a civil fraud case and slashed the bond amount by 61%.

"Happy Holy Week! Let's Make America Pray Again," Trump wrote. "As we lead into Good Friday and Easter, I encourage you to get a copy of the God Bless The USA Bible."

Consider This from NPR

Why trump's persecution narrative resonates with christian supporters.

The Bible is inspired by "God Bless the USA," the patriotic Lee Greenwood anthem that has been a fixture at many a Trump rally (and has a long political history dating back to Ronald Reagan). It is the only Bible endorsed by Trump as well as Greenwood, according to its promotional website .

The Bible is only available online and sells for $59.99 (considerably more expensive than the traditional Bibles sold at major retailers, or those available for free at many churches and hotels). It includes Greenwood's handwritten chorus of its titular song as well as copies of historical documents including the U.S. Constitution, Declaration of Independence and Pledge of Allegiance.

"Many of you have never read them and don't know the liberties and rights you have as Americans, and how you are being threatened to lose those rights," Trump said in a three-minute video advertisement.

"Religion and Christianity are the biggest things missing from this country, and I truly believe that we need to bring them back and we have to bring them back fast."

'You gotta be tough': White evangelicals remain enthusiastic about Donald Trump

Trump critics on both sides of the aisle quickly criticized the product, characterizing it as self-serving and hypocritical.

Conservative political commentator Charlie Sykes slammed him for "commodifying the Bible during Holy Week," while Democratic Sen. Amy Klobuchar of Minnesota critiqued him for "literally taking a holy book and selling it, and putting it out there in order to make money for his campaign."

Trump says the money isn't going to his campaign, but more on that below.

Klobuchar added that Trump's public attacks on others are "not consistent with the teachings of the Bible," calling this "one more moment of hypocrisy." Tara Setmayer, a senior adviser for anti-Trump Republican PAC the Lincoln Project, called it "blasphemous ."

And former Rep. Liz Cheney, a Republican from Wyoming, trolled Trump with a social media post alluding to his alleged extramarital affairs.

"Happy Holy Week, Donald," she wrote. "Instead of selling Bibles, you should probably buy one. And read it, including Exodus 20:14 ."

Christianity is an increasingly prominent part of his campaign

Trump has made a point of cultivating Christian supporters since his 2016 presidential campaign and remains popular with white evangelicals despite his multiple divorces, insults toward marginalized groups and allegations of extramarital affairs and sexual assault.

And his narrative of being persecuted — including in the courts — appears to resonate with his many Christian supporters.

Trump has increasingly embraced Christian nationalist ideas in public. He promised a convention of religious broadcasters last month that he would use a second term to defend Christian values from the "radical left," swearing that "no one will be touching the cross of Christ under the Trump administration."

He made similar comments in the Bible promotional video, in which he warned that "Christians are under siege" and the country is "going haywire" because it lost religion.

What to know about the debut of Trump's $399 golden, high-top sneakers

"We must defend God in the public square and not allow the media or the left-wing groups to silence, censor or discriminate against us," he said. "We have to bring Christianity back into our lives and back into what will be again a great nation."

Trump himself is not known to be particularly religious or a regular churchgoer. He long identified as Presbyterian but announced in 2020 that he identified as nondenominational .

A Pew Research Center survey released earlier this month found that most people with positive views of Trump don't see him as especially religious, but think he stands up for people with religious beliefs like their own.

Trump said in the promotional video that he has many Bibles at home.

"It's my favorite book," he said, echoing a comment he's made in previous years. "It's a lot of people's favorite book."

The Impact Of Christian Nationalism On American Democracy

Trump's relationship to the Bible has been a point of discussion and sometimes controversy over the years.

In 2020, amid protests over George Floyd's murder, he posed with a Bible outside a Washington, D.C., church, for which he was widely criticized. U.S. Park Police and National Guard troops had tear-gassed peaceful protesters in the area beforehand, seemingly to make way for the photo-op, though a watchdog report the following year determined otherwise .

That same year, a clip of a 2015 Bloomberg interview, in which Trump declines to name his favorite — or any — Bible verse resurfaced on social media and went viral.

Bible sales are unlikely to solve Trump's financial problems

An FAQ section on the Bible website says no profits will go to Trump's reelection campaign.

"GodBlessTheUSABible.com is not political and has nothing to do with any political campaign," it says.

However, the site adds that it uses Trump's name, likeness and image "under paid license from CIC Ventures LLC."

Trump is listed as the manager, president, secretary and treasurer of CIC Ventures LLC in a financial disclosure from last year.

Here's what happens if Trump can't pay his $454 million bond

Trump's sales pitch focuses on bringing religion back to America.

"I want to have a lot of people have it," he said at one point in the video. "You have to have it for your heart and for your soul."

But many are wondering whether Trump has something else to gain from Bible sales while facing under mounting financial pressure.

There's his presidential reelection campaign, which has raised only about half of what Biden's has so far this cycle. Trump acknowledged Monday that he "might" spend his own money on his campaign, something he hasn't done since 2016.

There's also his mounting legal expenses, as he faces four criminal indictments and numerous civil cases. Trump posted bond to support a $83.3 million jury award granted to writer E. Jean Carroll in a defamation case earlier this month, and was due to put up another $454 million in a civil fraud case this past Monday.

Trump is on the verge of a windfall of billions of dollars. Here are 3 things to know

His lawyers had said last week that they had approached 30 companies for help making bond, but doing so was a "practical impossibility" — prompting New York's attorney general to confirm that if Trump did not pay, she would move to seize his assets . On Monday, the appeals court reduced the bond amount to $175 million and gave Trump another 10 days to post it.

Trump has evidently been trying to raise money in other ways.

The day after the civil fraud judgment was announced, he debuted a line of $399 golden, high-top sneakers , which sold out in hours . The company behind his social media app, Truth Social, started trading on the Nasdaq exchange on Tuesday, which could deliver him a windfall of more than $3 billion — though he can't sell his shares for another six months.

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2 simple ways to get people to listen when you speak, according to a Stanford communication expert

You're probably not as good of a listener as you think you are.

Statistically, it's true for most people. Many professionals believe that they're highly attentive, but 70% of them actually exhibit poor listening habits in the workplace, according to a 2020 University of Southern California report . So you've got to be clever if you want to grasp someone's attention, says Matt Abrahams, a communication consultant and organizational behavior lecturer at Stanford University.

It's a lesson that Abrahams learned, in part, while lecturing. Polite requests for his students' attention fell on deaf ears, drowned out by their "chit-chatting," he tells CNBC Make It.

Here are the two ways he recommends commanding a room instead.

Don't say anything at all

You're in a meeting room, chatting with co-workers. One of your company's executives walks up to the front of the room, stands behind a podium and gazes out at the group. Odds are good that you'll stop talking.

"One of the best things to do to command attention and get people to be quiet is to actually just stand in front of them and not say anything," Abrahams says. "Just to physically stand up in a position where everybody can see you."

It only takes four seconds for silence to become awkward, according to a Dutch psychology study published in 2011. It might feel uncomfortable for you too, but the awkwardness alone "will typically draw people in," says Abrahams.

While you're waiting, you can try to control your breathing or clear your mind. "It's very hard to stand in silence, but that can be very helpful," he adds.

Make a declarative statement, repeat it if necessary

Saying something impactful or thought-provoking with no warning can have a similar effect, says Abrahams.

"Just this past Monday, we were talking [in class] about nonverbal presence. They're all talking and I just stood there for a moment. And then I said, 'How you say something is often as important or more important than what you say,'" Abrahams says. "And then I paused, and they're still shuffling on, and then I repeated it. And then everybody was quiet."

Put simply, don't ask for control — just demonstrate it. You can also try other tactics like starting a big presentation with a question, or playing music before an event starts, which signals that something else is about to happen, says Abrahams.

"Just exerting that control, either by asking a question, standing in silence or making some kind of declarative sentence that's provocative will help people [listen]," he says. "You might have to repeat yourself once or twice, but that's what I do."

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Trump promotes Lee Greenwood's 'God Bless The USA Bible': What to know about the book and its long journey

• Former president Donald Trump encourages supporters to buy Lee Greenwood's "God Bless The USA Bible," a project inspired by Nashville country musician's hit song.
• Resurgent version of Greenwood's Bible project a modified version from original concept, a change that likely followed 2021 shake-up in publishers.

After years with few updates about Lee Greenwood’s controversial Bible, the project is again resurgent with a recent promotion by former President Donald Trump.

“All Americans need to have a Bible in their home and I have many. It’s my favorite book,” Trump said in a video posted to social media Tuesday, encouraging supporters to purchase the “God Bless The USA Bible.” “Religion is so important and so missing, but it’s going to come back.”

Greenwood — the Nashville area country musician whose hit song “God Bless the USA” inspired the Bible with a similar namesake — has long been allies with Trump and other prominent Republicans, many of whom are featured in promotional material for the “God Bless The USA Bible.” But that reputational clout in conservative circles hasn’t necessarily translated to business success in the past, largely due to a major change in the book’s publishing plan.

Here's what to know about the Bible project’s journey so far and why it’s significant it’s back in the conservative limelight.

An unordinary Bible, a fiery debate

The “God Bless The USA Bible” received heightened attention since the outset due to its overt political features.

The text includes the U.S. Constitution, Bill of Rights, Declaration of Independence, Pledge of Allegiance, and the lyrics to the chorus to Greenwood’s “God Bless The USA.” Critics saw it as a symbol of Christian nationalism, a right-wing movement that believes the U.S. was founded as a Christian nation.

A petition emerged in 2021 calling Greenwood’s Bible “a toxic mix that will exacerbate the challenges to American evangelicalism.” From there, a broader conversation ensued about the standards by which publishers print Bibles.

Gatekeeping in Bible publishing

Greenwood’s early business partner on the project, a Hermitage-based marketing firm called Elite Source Pro, initially reached a manufacturing agreement with the Nashville-based HarperCollins Christian Publishing to print the “God Bless The USA Bible.”  

As part of that agreement, HarperCollins would publish the book but not sell or endorse it. But then HarperCollins reversed course , a major setback for Greenwood’s Bible.

The reversal by HarperCollins followed a decision by Zondervan — a publishing group under HarperCollins Christian Publishing and an official North American licensor for Bibles printed in the New International Version translation — to pass on the project. HarperCollins said the decision was unrelated to the petition or other public denunciations against Greenwood’s Bible.

The full backstory: Lee Greenwood's 'God Bless the USA Bible' finds new printer after HarperCollins Christian passes

A new translation and mystery publisher

The resurgent “God Bless The USA Bible” featured in Trump’s recent ad is an altered version of the original concept, a modification that likely followed the publishing shake-up.

Greenwood’s Bible is now printed in the King James Version, a different translation from the original pitch to HarperCollins.

Perhaps the biggest mystery is the new publisher. That manufacturer is producing a limited quantity of copies, leading to a delayed four-to-six weeks for a copy to ship.  

It’s also unclear which business partners are still involved in the project. Hugh Kirkman, who led Elite Service Pro, the firm that originally partnered with Greenwood for the project, responded to a request for comment by referring media inquiries to Greenwood’s publicist.

The publicist said Elite Source Pro is not a partner on the project and the Bible has always been printed in the King James Version.

"Several years ago, the Bible was going to be printed with the NIV translation, but something happened with the then licensor and the then potential publisher. As a result, this God Bless The USA Bible has always been printed with the King James Version translation," publicist Jeremy Westby said in a statement.

Westby did not have the name of the new licensee who is manufacturing the Bible.

Trump’s plug for the “God Bless The USA Bible” recycled language the former president is using to appeal to a conservative Christian base.

“Our founding fathers did a tremendous thing when they built America on Judeo-Christian values,” Trump said in his video on social media. “Now that foundation is under attack perhaps as never before.”

'Bring back our religion’: Trump vows to support Christians during Nashville speech

Liam Adams covers religion for The Tennessean. Reach him at [email protected] or on social media @liamsadams.

The War at Stanford

I didn’t know that college would be a factory of unreason.

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ne of the section leaders for my computer-science class, Hamza El Boudali, believes that President Joe Biden should be killed. “I’m not calling for a civilian to do it, but I think a military should,” the 23-year-old Stanford University student told a small group of protesters last month. “I’d be happy if Biden was dead.” He thinks that Stanford is complicit in what he calls the genocide of Palestinians, and that Biden is not only complicit but responsible for it. “I’m not calling for a vigilante to do it,” he later clarified, “but I’m saying he is guilty of mass murder and should be treated in the same way that a terrorist with darker skin would be (and we all know terrorists with dark skin are typically bombed and drone striked by American planes).” El Boudali has also said that he believes that Hamas’s October 7 attack was a justifiable act of resistance, and that he would actually prefer Hamas rule America in place of its current government (though he clarified later that he “doesn’t mean Hamas is perfect”). When you ask him what his cause is, he answers: “Peace.”

I switched to a different computer-science section.

Israel is 7,500 miles away from Stanford’s campus, where I am a sophomore. But the Hamas invasion and the Israeli counterinvasion have fractured my university, a place typically less focused on geopolitics than on venture-capital funding for the latest dorm-based tech start-up. Few students would call for Biden’s head—I think—but many of the same young people who say they want peace in Gaza don’t seem to realize that they are in fact advocating for violence. Extremism has swept through classrooms and dorms, and it is becoming normal for students to be harassed and intimidated for their faith, heritage, or appearance—they have been called perpetrators of genocide for wearing kippahs, and accused of supporting terrorism for wearing keffiyehs. The extremism and anti-Semitism at Ivy League universities on the East Coast have attracted so much media and congressional attention that two Ivy presidents have lost their jobs. But few people seem to have noticed the culture war that has taken over our California campus.

For four months, two rival groups of protesters, separated by a narrow bike path, faced off on Stanford’s palm-covered grounds. The “Sit-In to Stop Genocide” encampment was erected by students in mid-October, even before Israeli troops had crossed into Gaza, to demand that the university divest from Israel and condemn its behavior. Posters were hung equating Hamas with Ukraine and Nelson Mandela. Across from the sit-in, a rival group of pro-Israel students eventually set up the “Blue and White Tent” to provide, as one activist put it, a “safe space” to “be a proud Jew on campus.” Soon it became the center of its own cluster of tents, with photos of Hamas’s victims sitting opposite the rubble-ridden images of Gaza and a long (and incomplete) list of the names of slain Palestinians displayed by the students at the sit-in.

Some days the dueling encampments would host only a few people each, but on a sunny weekday afternoon, there could be dozens. Most of the time, the groups tolerated each other. But not always. Students on both sides were reportedly spit on and yelled at, and had their belongings destroyed. (The perpetrators in many cases seemed to be adults who weren’t affiliated with Stanford, a security guard told me.) The university put in place round-the-clock security, but when something actually happened, no one quite knew what to do.

Conor Friedersdorf: How October 7 changed America’s free speech culture

Stanford has a policy barring overnight camping, but for months didn’t enforce it, “out of a desire to support the peaceful expression of free speech in the ways that students choose to exercise that expression”—and, the administration told alumni, because the university feared that confronting the students would only make the conflict worse. When the school finally said the tents had to go last month, enormous protests against the university administration, and against Israel, followed.

“We don’t want no two states! We want all of ’48!” students chanted, a slogan advocating that Israel be dismantled and replaced by a single Arab nation. Palestinian flags flew alongside bright “Welcome!” banners left over from new-student orientation. A young woman gave a speech that seemed to capture the sense of urgency and power that so many students here feel. “We are Stanford University!” she shouted. “We control things!”

“W e’ve had protests in the past,” Richard Saller, the university’s interim president, told me in November—about the environment, and apartheid, and Vietnam. But they didn’t pit “students against each other” the way that this conflict has.

I’ve spoken with Saller, a scholar of Roman history, a few times over the past six months in my capacity as a student journalist. We first met in September, a few weeks into his tenure. His predecessor, Marc Tessier-Lavigne, had resigned as president after my reporting for The Stanford Daily exposed misconduct in his academic research. (Tessier-Lavigne had failed to retract papers with faked data over the course of 20 years. In his resignation statement , he denied allegations of fraud and misconduct; a Stanford investigation determined that he had not personally manipulated data or ordered any manipulation but that he had repeatedly “failed to decisively and forthrightly correct mistakes” from his lab.)

In that first conversation, Saller told me that everyone was “eager to move on” from the Tessier-Lavigne scandal. He was cheerful and upbeat. He knew he wasn’t staying in the job long; he hadn’t even bothered to move into the recently vacated presidential manor. In any case, campus, at that time, was serene. Then, a week later, came October 7.

The attack was as clear a litmus test as one could imagine for the Middle East conflict. Hamas insurgents raided homes and a music festival with the goal of slaughtering as many civilians as possible. Some victims were raped and mutilated, several independent investigations found. Hundreds of hostages were taken into Gaza and many have been tortured.

This, of course, was bad. Saying this was bad does not negate or marginalize the abuses and suffering Palestinians have experienced in Gaza and elsewhere. Everyone, of every ideology, should be able to say that this was bad. But much of this campus failed that simple test.

Two days after the deadliest massacre of Jews since the Holocaust, Stanford released milquetoast statements marking the “moment of intense emotion” and declaring “deep concern” over “the crisis in Israel and Palestine.” The official statements did not use the words Hamas or violence .

The absence of a clear institutional response led some teachers to take matters into their own hands. During a mandatory freshman seminar on October 10, a lecturer named Ameer Loggins tossed out his lesson plan to tell students that the actions of the Palestinian “military force” had been justified, that Israelis were colonizers, and that the Holocaust had been overemphasized, according to interviews I conducted with students in the class. Loggins then asked the Jewish students to identify themselves. He instructed one of them to “stand up, face the window, and he kind of kicked away his chair,” a witness told me. Loggins described this as an effort to demonstrate Israel’s treatment of Palestinians. (Loggins did not reply to a request for comment; a spokesperson for Stanford said that there were “different recollections of the details regarding what happened” in the class.)

“We’re only in our third week of college, and we’re afraid to be here,” three students in the class wrote in an email that night to administrators. “This isn’t what Stanford was supposed to be.” The class Loggins taught is called COLLEGE, short for “Civic, Liberal, and Global Education,” and it is billed as an effort to develop “the skills that empower and enable us to live together.”

Loggins was suspended from teaching duties and an investigation was opened; this angered pro-Palestine activists, who organized a petition that garnered more than 1,700 signatures contesting the suspension. A pamphlet from the petitioners argued that Loggins’s behavior had not been out of bounds.

The day after the class, Stanford put out a statement written by Saller and Jenny Martinez, the university provost, more forcefully condemning the Hamas attack. Immediately, this new statement generated backlash.

Pro-Palestine activists complained about it during an event held the same day, the first of several “teach-ins” about the conflict. Students gathered in one of Stanford’s dorms to “bear witness to the struggles of decolonization.” The grievances and pain shared by Palestinian students were real. They told of discrimination and violence, of frightened family members subjected to harsh conditions. But the most raucous reaction from the crowd was in response to a young woman who said, “You ask us, do we condemn Hamas? Fuck you!” She added that she was “so proud of my resistance.”

David Palumbo-Liu, a professor of comparative literature with a focus on postcolonial studies, also spoke at the teach-in, explaining to the crowd that “European settlers” had come to “replace” Palestine’s “native population.”

Palumbo-Liu is known as an intelligent and supportive professor, and is popular among students, who call him by his initials, DPL. I wanted to ask him about his involvement in the teach-in, so we met one day in a café a few hundred feet away from the tents. I asked if he could elaborate on what he’d said at the event about Palestine’s native population. He was happy to expand: This was “one of those discussions that could go on forever. Like, who is actually native? At what point does nativism lapse, right? Well, you haven’t been native for X number of years, so …” In the end, he said, “you have two people who both feel they have a claim to the land,” and “they have to live together. Both sides have to cede something.”

The struggle at Stanford, he told me, “is to find a way in which open discussions can be had that allow people to disagree.” It’s true that Stanford has utterly failed in its efforts to encourage productive dialogue. But I still found it hard to reconcile DPL’s words with his public statements on Israel, which he’d recently said on Facebook should be “the most hated nation in the world.” He also wrote: “When Zionists say they don’t feel ‘safe’ on campus, I’ve come to see that as they no longer feel immune to criticism of Israel.” He continued: “Well as the saying goes, get used to it.”

Z ionists, and indeed Jewish students of all political beliefs, have been given good reason to fear for their safety. They’ve been followed, harassed, and called derogatory racial epithets. At least one was told he was a “dirty Jew.” At least twice, mezuzahs have been ripped from students’ doors, and swastikas have been drawn in dorms. Arab and Muslim students also face alarming threats. The computer-science section leader, El Boudali, a pro-Palestine activist, told me he felt “safe personally,” but knew others who did not: “Some people have reported feeling like they’re followed, especially women who wear the hijab.”

In a remarkably short period of time, aggression and abuse have become commonplace, an accepted part of campus activism. In January, Jewish students organized an event dedicated to ameliorating anti-Semitism. It marked one of Saller’s first public appearances in the new year. Its topic seemed uncontroversial, and I thought it would generate little backlash.

Protests began before the panel discussion even started, with activists lining the stairs leading to the auditorium. During the event they drowned out the panelists, one of whom was Israel’s special envoy for combatting anti-Semitism, by demanding a cease-fire. After participants began cycling out into the dark, things got ugly.

Activists, their faces covered by keffiyehs or medical masks, confronted attendees. “Go back to Brooklyn!” a young woman shouted at Jewish students. One protester, who emerged as the leader of the group, said that she and her compatriots would “take all of your places and ensure Israel falls.” She told attendees to get “off our fucking campus” and launched into conspiracy theories about Jews being involved in “child trafficking.” As a rabbi tried to leave the event, protesters pursued him, chanting, “There is only one solution! Intifada revolution!”

At one point, some members of the group turned on a few Stanford employees, including another rabbi, an imam, and a chaplain, telling them, “We know your names and we know where you work.” The ringleader added: “And we’ll soon find out where you live.” The religious leaders formed a protective barrier in front of the Jewish students. The rabbi and the imam appeared to be crying.

S aller avoided the protest by leaving through another door. Early that morning, his private residence had been vandalized. Protesters frequently tell him he “can’t hide” and shout him down. “We charge you with genocide!” they chant, demanding that Stanford divest from Israel. (When asked whether Stanford actually invested in Israel, a spokesperson replied that, beyond small exposures from passive funds that track indexes such as the S&P 500, the university’s endowment “has no direct holdings in Israeli companies, or direct holdings in defense contractors.”)

When the university finally said the protest tents had to be removed, students responded by accusing Saller of suppressing their right to free speech. This is probably the last charge he expected to face. Saller once served as provost at the University of Chicago, which is known for holding itself to a position of strict institutional neutrality so that its students can freely explore ideas for themselves. Saller has a lifelong belief in First Amendment rights. But that conviction in impartial college governance does not align with Stanford’s behavior in recent years. Despite the fact that many students seemed largely uninterested in the headlines before this year, Stanford’s administrative leadership has often taken positions on political issues and events, such as the Paris climate conference and the murder of George Floyd. After Russia invaded Ukraine, Stanford’s Hoover Tower was lit up in blue and yellow, and the school released a statement in solidarity.

Thomas Chatterton Williams: Let the activists have their loathsome rallies

When we first met, a week before October 7, I asked Saller about this. Did Stanford have a moral duty to denounce the war in Ukraine, for example, or the ethnic cleansing of Uyghur Muslims in China? “On international political issues, no,” he said. “That’s not a responsibility for the university as a whole, as an institution.”

But when Saller tried to apply his convictions on neutrality for the first time as president, dozens of faculty members condemned the response, many pro-Israel alumni were outraged, donors had private discussions about pulling funding, and an Israeli university sent an open letter to Saller and Martinez saying, “Stanford’s administration has failed us.” The initial statement had tried to make clear that the school’s policy was not Israel-specific: It noted that the university would not take a position on the turmoil in Nagorno-Karabakh (where Armenians are undergoing ethnic cleansing) either. But the message didn’t get through.

Saller had to beat an awkward retreat or risk the exact sort of public humiliation that he, as caretaker president, had presumably been hired to avoid. He came up with a compromise that landed somewhere in the middle: an unequivocal condemnation of Hamas’s “intolerable atrocities” paired with a statement making clear that Stanford would commit to institutional neutrality going forward.

“The events in Israel and Gaza this week have affected and engaged large numbers of students on our campus in ways that many other events have not,” the statement read. “This is why we feel compelled to both address the impact of these events on our campus and to explain why our general policy of not issuing statements about news events not directly connected to campus has limited the breadth of our comments thus far, and why you should not expect frequent commentary from us in the future.”

I asked Saller why he had changed tack on Israel and not on Nagorno-Karabakh. “We don’t feel as if we should be making statements on every war crime and atrocity,” he told me. This felt like a statement in and of itself.

In making such decisions, Saller works closely with Martinez, Stanford’s provost. I happened to interview her, too, a few days before October 7, not long after she’d been appointed. When I asked about her hopes for the job, she said that a “priority is ensuring an environment in which free speech and academic freedom are preserved.”

We talked about the so-called Leonard Law—a provision unique to California that requires private universities to be governed by the same First Amendment protections as public ones. This restricts what Stanford can do in terms of penalizing speech, putting it in a stricter bind than Harvard, the University of Pennsylvania, or any of the other elite private institutions that have more latitude to set the standards for their campus (whether or not they have done so).

So I was surprised when, in December, the university announced that abstract calls for genocide “clearly violate Stanford’s Fundamental Standard, the code of conduct for all students at the university.” The statement was a response to the outrage following the congressional testimony of three university presidents—outrage that eventually led to the resignation of two of them, Harvard’s Claudine Gay and Penn’s Liz Magill. Gay and Magill, who had both previously held positions at Stanford, did not commit to punishing calls for the genocide of Jews.

Experts told me that Stanford’s policy is impossible to enforce—and Saller himself acknowledged as much in our March interview.

“Liz Magill is a good friend,” Saller told me, adding, “Having watched what happened at Harvard and Penn, it seemed prudent” to publicly state that Stanford rejected calls for genocide. But saying that those calls violate the code of conduct “is not the same thing as to say that we could actually punish it.”

Stanford’s leaders seem to be trying their best while adapting to the situation in real time. But the muddled messaging has created a policy of neutrality that does not feel neutral at all.

When we met back in November, I tried to get Saller to open up about his experience running an institution in turmoil. What’s it like to know that so many students seem to believe that he—a mild-mannered 71-year-old classicist who swing-dances with his anthropologist wife—is a warmonger? Saller was more candid than I expected—perhaps more candid than any prominent university president has been yet. We sat in the same conference room as we had in September. The weather hadn’t really changed. Yet I felt like I was sitting in front of a different person. He was hunched over and looked exhausted, and his voice broke when he talked about the loss of life in Gaza and Israel and “the fact that we’re caught up in it.” A capable administrator with decades of experience, Saller seemed almost at a loss. “It’s been a kind of roller coaster, to be honest.”

He said he hadn’t anticipated the deluge of the emails “blaming me for lack of moral courage.” Anything the university says seems bound to be wrong: “If I say that our position is that we grieve over the loss of innocent lives, that in itself will draw some hostile reactions.”

“I find that really difficult to navigate,” he said with a sigh.

By March, it seemed that his views had solidified. He said he knew he was “a target,” but he was not going to be pushed into issuing any more statements. The continuing crisis seems to have granted him new insight. “I am certain that whatever I say will not have any material effect on the war in Gaza.” It’s hard to argue with that.

P eople tend to blame the campus wars on two villains: dithering administrators and radical student activists. But colleges have always had dithering administrators and radical student activists. To my mind, it’s the average students who have changed.

Elite universities attract a certain kind of student: the overachieving striver who has won all the right accolades for all the right activities. Is it such a surprise that the kids who are trained in the constant pursuit of perfect scores think they have to look at the world like a series of multiple-choice questions, with clearly right or wrong answers? Or that they think they can gamify a political cause in the same way they ace a standardized test?

Everyone knows that the only reliable way to get into a school like Stanford is to be really good at looking really good. Now that they’re here, students know that one easy way to keep looking good is to side with the majority of protesters, and condemn Israel.

It’s not that there isn’t real anger and anxiety over what is happening in Gaza—there is, and justifiably so. I know that among the protesters are many people who are deeply connected to this issue. But they are not the majority. What really activates the crowds now seems less a principled devotion to Palestine or to pacifism than a desire for collective action, to fit in by embracing the fashionable cause of the moment—as if a centuries-old conflict in which both sides have stolen and killed could ever be a simple matter of right and wrong. In their haste to exhibit moral righteousness, many of the least informed protesters end up being the loudest and most uncompromising.

Today’s students grew up in the Trump era, in which violent rhetoric has become a normal part of political discourse and activism is as easy as reposting an infographic. Many young people have come to feel that being angry is enough to foment change. Furious at the world’s injustices and desperate for a simple way to express that fury, they don’t seem interested in any form of engagement more nuanced than backing a pure protagonist and denouncing an evil enemy. They don’t, always, seem that concerned with the truth.

At the protest last month to prevent the removal of the sit-in, an activist in a pink Women’s March “pussy hat” shouted that no rape was committed by Hamas on October 7. “There hasn’t been proof of these rape accusations,” a student told me in a separate conversation, criticizing the Blue and White Tent for spreading what he considered to be misinformation about sexual violence. (In March, a United Nations report found “reasonable grounds to believe that conflict-related sexual violence,” including “rape and gang rape,” occurred in multiple locations on October 7, as well as “clear and convincing information” on the “rape and sexualized torture” of hostages.) “The level of propaganda” surrounding Hamas, he told me, “is just unbelievable.”

The real story at Stanford is not about the malicious actors who endorse sexual assault and murder as forms of resistance, but about those who passively enable them because they believe their side can do no wrong. You don’t have to understand what you’re arguing for in order to argue for it. You don’t have to be able to name the river or the sea under discussion to chant “From the river to the sea.” This kind of obliviousness explains how one of my friends, a gay activist, can justify Hamas’s actions, even though it would have the two of us—an outspoken queer person and a Jewish reporter—killed in a heartbeat. A similar mentality can exist on the other side: I have heard students insist on the absolute righteousness of Israel yet seem uninterested in learning anything about what life is like in Gaza.

I’m familiar with the pull of achievement culture—after all, I’m a product of the same system. I fell in love with Stanford as a 7-year-old, lying on the floor of an East Coast library and picturing all the cool technology those West Coast geniuses were dreaming up. I cried when I was accepted; I spent the next few months scrolling through the course catalog, giddy with anticipation. I wanted to learn everything.

I learned more than I expected. Within my first week here, someone asked me: “Why are all Jews so rich?” In 2016, when Stanford’s undergraduate senate had debated a resolution against anti-Semitism, one of its members argued that the idea of “Jews controlling the media, economy, government, and other societal institutions” represented “a very valid discussion.” (He apologized, and the resolution passed.) In my dorm last year, a student discussed being Jewish and awoke the next day to swastikas and a portrait of Hitler affixed to his door.

David Frum: There is no right to bully and harass

I grew up secularly, with no strong affiliation to Jewish culture. When I found out as a teenager that some of my ancestors had hidden their identity from their children and that dozens of my relatives had died in the Holocaust (something no living member of my family had known), I felt the barest tremor of identity. After I saw so many people I know cheering after October 7, I felt something stronger stir. I know others have experienced something similar. Even a professor texted me to say that she felt Jewish in a way she never had before.

But my frustration with the conflict on campus has little to do with my own identity. Across the many conversations and hours of formal interviews I conducted for this article, I’ve encountered a persistent anti-intellectual streak. I’ve watched many of my classmates treat death so cavalierly that they can protest as a pregame to a party. Indeed, two parties at Stanford were reported to the university this fall for allegedly making people say “Fuck Israel” or “Free Palestine” to get in the door. A spokesperson for the university said it was “unable to confirm the facts of what occurred,” but that it had “met with students involved in both parties to make clear that Stanford’s nondiscrimination policy applies to parties.” As a friend emailed me not long ago: “A place that was supposed to be a sanctuary from such unreason has become a factory for it.”

Readers may be tempted to discount the conduct displayed at Stanford. After all, the thinking goes, these are privileged kids doing what they always do: embracing faux-radicalism in college before taking jobs in fintech or consulting. These students, some might say, aren’t representative of America.

And yet they are representative of something: of the conduct many of the most accomplished students in my generation have accepted as tolerable, and what that means for the future of our country. I admire activism. We need people willing to protest what they see as wrong and take on entrenched systems of repression. But we also need to read, learn, discuss, accept the existence of nuance, embrace diversity of thought, and hold our own allies to high standards. More than ever, we need universities to teach young people how to do all of this.

F or so long , Stanford’s physical standoff seemed intractable. Then, in early February, a storm swept in, and the natural world dictated its own conclusion.

Heavy rains flooded campus. For hours, the students battled to save their tents. The sit-in activists used sandbags and anything else they could find to hold back the water—at one point, David Palumbo-Liu, the professor, told me he stood in the lashing downpour to anchor one of the sit-in’s tents with his own body. When the storm hit, many of the Jewish activists had been attending a discussion on anti-Semitism. They raced back and struggled to salvage the Blue and White Tent, but it was too late—the wind had ripped it out of the ground.

The next day, the weary Jewish protesters returned to discover that their space had been taken.

A new collection of tents had been set up by El Boudali, the pro-Palestine activist, and a dozen friends. He said they were there to protest Islamophobia and to teach about Islam and jihad, and that they were a separate entity from the Sit-In to Stop Genocide, though I observed students cycling between the tents. Palestinian flags now flew from the bookstore to the quad.

Administrators told me they’d quickly informed El Boudali and his allies that the space had been reserved by the Jewish advocates, and offered to help move them to a different location. But the protesters told me they had no intention of going. (El Boudali later said that they did not take over the entire space, and would have been “happy to exist side by side, but they wanted to kick us off entirely from that lawn.”)

When it was clear that the area where they’d set up their tents would not be ceded back to the pro-Israel group willingly, Stanford changed course and decided to clear everyone out in one fell swoop. On February 8, school officials ordered all students to vacate the plaza overnight. The university was finally going to enforce its rule prohibiting people from sleeping outside on campus and requiring the removal of belongings from the plaza between 8 p.m. and 8 a.m. The order cited the danger posed by the storm as a justification for changing course and, probably hoping to avoid allegations of bias, described the decision as “viewpoint-neutral.”

That didn’t work.

About a week of protests, led by the sit-in organizers, followed. Chants were chanted. More demands for a “river to the sea” solution to the Israel problem were made. A friend boasted to me about her willingness to be arrested. Stanford sent a handful of staff members, who stood near balloons left over from an event earlier in the day. They were there, one of them told me, to “make students feel supported and safe.”

In the end, Saller and Martinez agreed to talk with the leaders of the sit-in about their demands to divest the university and condemn Israel, under the proviso that the activists comply with Stanford’s anti-camping guidelines “regardless of the outcome of discussions.” Eight days after they were first instructed to leave, 120 days after setting up camp, the sit-in protesters slept in their own beds. In defiance of the university’s instructions, they left behind their tents. But sometime in the very early hours of the morning, law-enforcement officers confiscated the structures. The area was cordoned off without any violence and the plaza filled once more with electric skateboards and farmers’ markets.

The conflict continues in its own way. Saller was just shouted down by protesters chanting “No peace on stolen land” at a Family Weekend event, and protesters later displayed an effigy of him covered in blood. Students still feel tense; Saller still seems worried. He told me that the university is planning to change all manner of things—residential-assistant training, new-student orientation, even the acceptance letters that students receive—in hopes of fostering a culture of greater tolerance. But no campus edict or panel discussion can address a problem that is so much bigger than our university.

At one rally last fall, a speaker expressed disillusionment about the power of “peaceful resistance” on college campuses. “What is there left to do but to take up arms?” The crowd cheered as he said Israel must be destroyed. But what would happen to its citizens? I’d prefer to believe that most protesters chanting “Palestine is Arab” and shouting that we must “smash the Zionist settler state” don’t actually think Jews should be killed en masse. But can one truly be so ignorant as to advocate widespread violence in the name of peace?

When the world is rendered in black-and-white—portrayed as a simple fight between colonizer and colonized—the answer is yes. Solutions, by this logic, are absolute: Israel or Palestine, nothing in between. Either you support liberation of the oppressed or you support genocide. Either Stanford is all good or all bad; all in favor of free speech or all authoritarian; all anti-Semitic or all Islamophobic.

At January’s anti-anti-Semitism event, I watched an exchange between a Jewish attendee and a protester from a few feet away. “Are you pro-Palestine?” the protester asked.

“Yes,” the attendee responded, and he went on to describe his disgust with the human-rights abuses Palestinians have faced for years.

“But are you a Zionist?”

“Then we are enemies.”

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Book of Donald: Trump hawks special ‘God Bless the USA’ Bibles for $60

Former president sells Trump-endorsed Bible in concert with Lee Greenwood, country singer whose music is played at his rallies

Patriotic, prayerful and rightwing Americans are being offered the chance to purchase – for a mere $59.99 – a Bible endorsed by Donald Trump , in the latest example of the former US president touting wares to the American public.

In a post to his Truth Social platform on Tuesday, the current presumptive Republican nominee and 88-times charged criminal defendant said : “Happy Holy Week! Let’s Make America Pray Again. As we lead into Good Friday and Easter, I encourage you to get a copy of the God Bless the USA Bible.”

In an accompanying video message, Trump said : “I’m proud to be partnering with my very good friend Lee Greenwood – who doesn’t love his song God Bless the USA? – in connection with promoting the God Bless the USA Bible.”

Greenwood, a country singer whose signature tune is played at Trump rallies, is offering the Bibles for sale through a website, GodBlessTheUSABible.com.

The site features a picture of Trump smiling broadly and holding a Bible in front of his red-and-white-striped club tie. The cover of the Bible is embossed with the words “Holy Bible” and “God Bless the USA” and a design based on the US flag.

Greenwood’s website says the Bible is the only one endorsed by Trump, counsels buyers on what to do if their Bible has “sticky pages”, and answers the important question on many peoples’ minds: “Is any of the money from this Bible going to the Donald J Trump campaign for president?”

“No,” the site says. “GodBlessTheUSABible.com is not political and has nothing to do with any political campaign. GodBlessTheUSABible.com is not owned, managed or controlled by Donald J Trump, the Trump Organization, CIC Ventures LLC or any of their respective principals or affiliates.

“GodBlessTheUSABible.com uses Donald J Trump’s name, likeness and image under paid license from CIC Ventures LLC, which license may be terminated or revoked according to its terms.”

CIC Ventures was established in 2021 by a former Trump aide and a Trump-linked lawyer in Palm Beach, Florida, where Trump has lived since leaving power. Its principal address is that of Trump International Golf Club. The company has also been involved in Trump-themed money making schemes including digital training cards and gold sneakers.

Given Trump’s status as a thrice-married legally adjudicated rapist and billionaire New York property magnate nonetheless dependent on evangelical Christian support , his true relationship with and knowledge of the Bible has long been a subject of speculation.

In June 2020, towards the end of his presidency, he memorably marched out of the White House, across a square violently cleared of protesters for racial justice, and posed outside the historic St John’s church while holding a Bible in the air.

A reporter asked: “Is that your Bible?”

Trump said: “It’s a Bible.”

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In his video on Tuesday, Trump said: “Religion and Christianity are the biggest things missing from this country and I truly believe that we need to bring them back and we have to bring them back fast. I think it’s one of the biggest problems we have. That’s why our country is going haywire. We’ve lost religion in our country. All Americans need a Bible in their home, and I have many.”

In response, Gregory Minchak, of the anti-Trump Lincoln Project, commented : “There’s not a cross nor a picture of Jesus on the page, but plenty of photos of Trump. Who do you think this $60 Bible is for? It sure isn’t for Jesus.”

Sarafina Chitika, a senior Biden campaign spokesperson, issued a stinging statement.

“The last time the American people saw Donald Trump hold up a Bible,” she said, “it was for a photo op after he teargassed American citizens demonstrating against white supremacy.

“He can’t be bothered to leave Mar-a-Lago to meet with actual voters, but found the time to hawk bootleg sneakers, sell cheap perfume and promote his ‘new’ product to line his own pockets.

“It’s classic Donald Trump – a fraud who has spent his life scamming people and his presidency screwing over the middle class and cutting taxes for his rich friends.”

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