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How to Make an Engaging Slide Deck (+ Example & Templates)

Learn how to create a slide deck step-by-step. Get tips, examples, and templates to make a slide deck presentation that stands out beyond any PowerPoint.

Dominika Krukowska

7 minute read

Short answer

How to make a slide deck in 7 easy steps?

The main steps for creating a slide deck are:

• Define your slide deck goals
• Research your target audience
• Research your topic
• Prioritize what you want to say
• Write your slide deck narrative
• Create or collect visuals that support your narrative
• Use a template to set up your slide deck design
• Bonus: Use an AI slide deck generator to do it all for you

Most slide decks bore the audience because they fail to tell a story

Imagine standing in front of an audience, only to watch their attention fade as you click through slide after slide. It's a disheartening experience, and it's more common than you might think.

The truth is, a slide deck without a clear narrative will bore your audience and leave your message unheard.

Worse than that, a storyless slide deck may leave people disappointed and feeling like they wasted their time. And you probably wouldn’t want such feelings to reflect on you.

But a good story makes your slide deck memorable, enjoyable, and perceived as more valuable by your audience. This is the power of a good story, and this is what this post will teach you to harness.

Let me show you the techniques to turn your presentations into compelling narratives . Learn the process, get insights, and tips, and grab a slide deck template to get you started.

Let's dive in!

Common mistakes to avoid when creating a slide deck

Here's a rundown of common mistakes to avoid when creating a slide deck as shared by Dan Zedek , a professor of journalism and media innovation at Northwestern University:

Overloading with visuals: Feeling insecure about visual talent often leads to overloading slides with too many photos, irrelevant images, colors, or typefaces. Simplicity adds clarity.

Long slide duration: A slide that stays up for 5 or 6 minutes can cause the audience's mind to wander. Aim for 30 seconds to a minute per slide to keep engagement high.

Irrelevant animations and colors: Using animations and colors that don't serve the content can be distracting. Use them sparingly and consistently to highlight important concepts.

Ignoring the audience: Understanding who's in the audience and what they expect from your presentation is key. Tailor the contents of your presentation to resonate with them.

Reading from the slide: This is considered one of the worst sins in slide presentations. Your slides should complement your speech, not repeat it.

Lack of pacing: Research shows that people's patience lasts about 6 or 7 minutes. Pacing your presentation and breaking down big ideas into smaller pieces can keep the audience engaged throughout.

Failure to inject personality: You're not just presenting facts; you're telling a story. Let your personality shine through, whether it's your authority, humor, or passion for the subject.

How to prepare for creating a slide deck?

The difference between a forgettable slide deck and a memorable one lies in the groundwork you do before you sit down to build the slide deck.

In the words of Nancy Duarte , the author of the book “slide:ology: The Art and Science of Creating Great Presentations”: “Audience interest is directly proportionate to the presenter's preparation. You better spend time and energy on any presentations where the stakes are high.

An audience can tell how much energy you spent on your presentation, which is a reflection of how much you valued their time.

If they gave you an hour of their time, you need to make it worth it to them by treating their time as a valuable asset by making the content valuable to them.”

Here's a guide to laying that foundation for a slide deck that not only informs but engages:

1. Define your slide deck goals

What's the aim of your presentation? Are you looking to educate, convince, engage, or motivate? Pinpointing your goal is like setting your GPS; it guides everything that follows.

2. Research your target audience

Understanding your audience's needs, expectations, and pain points allows you to tailor your message. Speak their language, address their concerns, and you'll capture their attention from the first slide.

3. Research your topic extensively

Dive into your subject with the curiosity of a child and the diligence of a detective. This depth of understanding will shine through in your presentation, building credibility and allowing you to address questions and objections with confidence.

4. Choose the right delivery format

Most slide decks are delivered using the PowerPoint slide format, a common 9:16 ratio that we all know. This includes presentations made with tools like Google Slides and Canva. You may even think this is the ONLY way.

But the ppt slide format is a bad format for engagement. It’s static, limited in space, and prone to all the common slide deck mistakes .

On the one hand, a static slide deck is the most common and recognized format, which makes it “safe”. But the fact it’s recognizable also makes it indistinguishable and boring.

On the other hand, an interactive slide deck invites your audience to explore with you, turning the presentation into a conversation.

Which deck would be more likely to get your attention, the static or the interactive one?

How to organize the contents of your slide deck?

A slide deck's effectiveness isn't just about the content; it's about how that content is organized.

The way you structure your slide deck can mean the difference between your audience walking away with valuable insights or leaving halfway into your presentation.

Here’s how to organize the contents of your deck for maximum impact:

1. Prioritize what you want to say

The reality is that people forget 90% of what you present after 48 hours , and the 10% they do remember is often random.

So, how can you control that crucial 10%? By prioritizing your content, focusing on the key messages that align with your goals, and crafting your content to ensure that the right bits of information become part of that vital 10% that sticks.

2. Build anticipation

Engage your audience's natural curiosity by leveraging information gap theory . Create intentional gaps in your narrative, pose questions, and hint at answers to come.

It's like leaving breadcrumbs along the path, guiding your audience through your narrative and keeping them hungry for more.

3. Create a slide deck narrative

Humans think in stories; we relate to them, and we remember them. The secret to an engaging slide deck is using a storytelling structure.

If it's a business presentation, follow with an execution plan, and close with clear next steps. The storytelling framework helps your audience flow through your slide deck like a good book.

Here’s our recommended storyline structure:

How to design your slide deck for engagement

If you want to design your slide deck for engagement, think beyond text.

Create original visuals that breathe life into data. Complement your words with multimedia elements like images and videos. Incorporate interactivity and narrated design to transform a monologue into a conversation.

5 magical steps to create your best-ever slide deck

Creating a slide deck that stands out might seem like a complex task, but with AI as your creative companion and a clear roadmap to follow, it turns into a seamless and magical experience.

Here's how you can breathe life into your ideas and make a captivating slide deck with a few easy steps:

1. Tell our AI about your presentation goals

Begin by telling our AI assistant about the slide deck you wish to create. This first step sets the tone, allowing the AI to align with your goals and craft the perfect content structure.

2. Introduce yourself and your brand

Briefly share details about yourself, your company, and the topic of your presentation. This personal touch helps the AI fine-tune the content, making your slide deck resonate with your audience.

3. Select your slide deck design and style

Choose a design that reflects your brand. Our AI assistant will take it from there, crafting a deck that's visually cohesive and appealing.

4. Customize your slide deck

Add your text and design touches, and let the AI adapt the design to your content. You can also use it to enhance your copy, brainstorm ideas, or even generate original visuals.

5. Review and refine your slide deck

Take a final look and make any last-minute changes. If any tweaks are needed after sending, no worries—you can still make them. Your deck lives online, so you're in control of the version your audience sees, always.

How to personalize your slide deck

In the world of presentations, personalization is the magic ingredient that turns a standard slide deck into an engaging dialogue.

It's the subtle art of making each viewer feel like you're speaking directly to them, understanding their unique needs and interests.

But how can you achieve this level of personal connection? Here’s how you can do it with Storydoc -

3 steps for easy slide deck personalization:

Add information about your prospect: Add names and company details with a simple click. Your audience will receive a deck that feels crafted just for them, enhancing engagement.

Add dynamic variables: Using dynamic variables, you can address your reader by name throughout the presentation, turning it into a personalized conversation.

Advanced: Integrate Storydoc with your CRM: Storydoc seamlessly integrates with your CRM, allowing you to pull information directly into your decks. It's personalization at scale.

How to measure the effectiveness of your slide deck

Measuring the success of a slide deck goes beyond numbers; it's also about understanding the connection you've made with your audience. It's about knowing what resonates, what inspires, and what lingers in the minds of those you've reached.

Every slide deck created with Storydoc comes with an analytics panel that provides real-time insights -

Are viewers spending time on the slides that contain your key points? Who are they sharing your presentation with? Are they taking the next step, like visiting your website to learn more or looking through your portfolio?

By understanding how your audience interacts with your content, you can turn a standard presentation into a powerful tool for connection and influence.

Here’s a quick video showing how it works:

Slide deck templates

While following best practices is essential, standing out requires something more. It requires going from static to interactive, and from fact-led to story-led slide decks.

But interactive storytelling slide deck templates are hard to come by. Or at least they used to be.

Below you have designed templates that will make your next presentation something to remember.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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What is a Slide Deck? Everything You Need to Know!

By: Author Shrot Katewa

In my personal experience alone, I’ve seen people use very many different words including the word “Slide Deck” for a presentation. I always wondered what is the meaning of Slide Deck, and how is it different from other words commonly used to describe a presentation. So, I did a little research, and here’s what I found out!

A Slide Deck is a term assigned to a group of slides that together form a complete presentation. A slide deck is usually created using a presentation design application. A slide deck is often used as an aid for storytelling or presenting information about a topic or an organization.

But, how is a slide deck different from a slide show or a PowerPoint? In this article, we will understand the nuances of the various presentation terminologies used. Plus, I will also help you understand why is a slide deck really called a slide deck!

So, let’s get started.

A Quick Note Before We Begin – if you want to make jaw-dropping presentations, I would recommend using one of these Presentation Designs . The best part is – it is only $16.5 a month, but you get to download and use as many presentation designs as you like! I personally use it from time-to-time, and it makes my task of making beautiful presentations really quick and easy!

What is a Slide Deck?

When it comes to describing a presentation, there are several words that are used. One word that is often used is a “Slide Deck”.

As mentioned above, a slide deck really is a collection of slides put together to form a presentation. A slide deck is used in many organizations to give an overview about their organization, to share strategies or plans, or showcase performance updates, or even just sharing a piece of interesting information about a topic. There are several use cases for a slide deck!

You may wonder, “Is slide deck not just the same as a presentation?”. If so, then why not just call it a presentation instead of a slide deck? Why use the term slide deck at all?

Pro Tip: All slide decks are presentations, but not all presentations can be classified as a slide deck!

A presentation is usually a much broader term. For instance, when you are displaying a physical product and verbally sharing nuggets of information about that product, it is still referred to as a presentation. More specifically, it is called a product presentation.

The key difference between a slide deck and presentation is that a presentation is an act of delivering information such as a speech or a talk. Whereas, a slide deck is the visual aid used while giving a presentation!

Although the two terms are often used interchangeably, a slide deck and a presentation are actually two different terms!

Why is a Slide Deck called a Slide Deck? A Brief History!

The term slide deck evolved from an old technology that was used for projecting the slides on the wall. A physical 35 mm slide was inserted into a carousel slide projector . All the slides that were used during a presentation were collectively known as a slide deck (as in a deck of cards).

The term “slide deck” stuck around and became synonymous with a presentation even after the technology evolved . Thus, even today, many people refer to a presentation as a slide deck.

If you are wondering how this projector really worked, then you would be amazed to know that each model came with slots for 40 or 80 slides that could be inserted at a time.

Each slide would be placed upside down and backward in terms of the chronological order so that the image projected is in the correct orientation and order. The slide themselves were usually photographs and not much could be done on the slide.

Difference Between Slide Deck and Slide Show?

Another term that people often use interchangeably is a slide deck and a slide show.

A slide deck is the group of slides used to create a presentation. However, when these slides are displayed or shown to an audience while giving a presentation, the process is known as a slide show.

In other words, a slide deck is usually a presentation file whereas a slide show is a process of showing the contents of that file to an audience.

Slide Deck vs PowerPoint: What’s the Difference?

I’ve also seen people get confused between a slide deck and PowerPoint. Again, these are also another set of terms that are used interchangeably. But, there is a difference.

As mentioned before, a slide deck is usually a group of slides collectively put together to give a presentation. The term slide deck has existed even years before PowerPoint was introduced. As we learned above, a slide deck was initially used to describe the batch of physical slides used in a projector.

PowerPoint, on the other hand, is a presentation design software. Unlike a slide or a presentation, PowerPoint is actually a program that is used for designing a slide or creating a presentation.

As the technology evolved and a computer started to have more computing power, complex applications were designed to enable the ease of leveraging technology.

Contrary to the common opinion, PowerPoint was not created by Microsoft. It was first released by Forethought Inc in 1987 initially only for Mac OS. However, Microsoft acquired PowerPoint 3 months after its initial release and rebranded it as Microsoft PowerPoint.

What is the Difference Between Slide Deck and a Pitch Deck?

Another term that you may hear often, especially in the more recent times, is a pitch deck. It is important to note that using the two interchangeably might not be the correct thing to do. Here’s why –

A slide deck is basically all the final slides put together to create a presentation. However, a pitch deck is a type of a slide deck created with a very specific purpose of pitching an idea or a business model to an investor with the intention of raising funds for implementing the idea.

In this era of start-ups and entrepreneurs, a pitch deck is quite common. In fact, every time an organization is looking to raise funds for the project or business, a pitch deck is required.

Simply put, a pitch deck can also be called a slide deck, but not all slide decks can be referred to as a pitch deck!

What is a PowerPoint Slide Deck?

There are multiple ways of creating a slide deck. As we learned earlier, traditionally a slide deck was created using actual physical slides.

As the technology evolved, sophisticated computer applications were used to create a slide deck. One such application is Microsoft PowerPoint.

A PowerPoint slide deck is a term used to describe a slide deck or a presentation that is created using Microsoft PowerPoint as the presentation design application. A PowerPoint slide deck usually consists of multiple slides put together to create a presentation.

That said, a PowerPoint slide deck is more commonly referred to as a “slide deck” or just “Presentation” as PowerPoint is not the only presentation design application available to a user.

What is a Slide Deck in Google Slides?

Although PowerPoint has been one of the most well-known and commonly used presentation design programs, another application that has been gaining in popularity amongst the users is Google Slides!

The idea of a slide deck in Google Slides is pretty much the same. When you put together all the final slides that are going to be used in a presentation using Google Slides, it is known as a slide deck in Google Slides.

If you are not sure what exactly is Google Slides and would like to understand this a bit more in detail, I’ve written a detailed post on this topic. Make sure you check it out! Click on the below link.

What is Google Slides? The ULTIMATE Guide!

How to Make a Slide Deck in PowerPoint?

If you are using PowerPoint, one of the things that you may often be asked to do at work is to make a slide deck in PowerPoint. But, how exactly do you do that? Let me try to answer this question.

Here’s how to make a slide deck in PowerPoint –

• Open a PowerPoint Presentation
• Create a structure for your content
• Create a Title Slide
• Design the Other Remaining Slides
• Use Images relevant to the content
• Add Animations and Transitions
• Create a Thank You Slide
• Save Your Slide Deck
• Share the File with your team

Honestly, this topic deserves a separate article in itself. Perhaps even a single article may not be complete enough to cover this topic.

How to Make a Good Slide Deck?

Let’s face it – most of us don’t want to come across as incompetent. Thus, making a good slide deck is almost always important. But, how exactly does one do that?

There are actually several things that you can do to make an attractive presentation. I actually wrote a detailed article on how to easily create a good slide deck. The tips that I share in that article are also relevant for beginners. So, make sure you check out that article as well! The link is mentioned below.

7 EASY tips that ALWAYS make your PPT presentation attractive (even for beginners)

More Helpful Resources –

• Should You Add Table of Contents in your Presentation?
• How to Give a Presentation When You Are Not Prepared?
• A Quick Guide to Using Animations and Transitions in PowerPoint

Image Credit for the Featured Image

A guide to creating great decks and presentations

At some point in your creative career, chances are, you’ll have to make some kind of deck. Used as a key communication tool in many creative roles, decks convey ideas through a carefully selected sequence of words and images. A great deck can help you explain a brilliant idea, tell a powerful story, or sell your skills and experience in one neat little package. While it can seem like a lot to balance, the process of putting one together needn’t be tricky. We take you through all the steps to create a fail-proof one.

What’s the difference between a deck and presentation?

A deck is simply a set of digital slides containing images and words, used to get across an idea. You’ll often need to make a deck when you want to persuade someone to think about something in a certain way.

A presentation is a form of communication that tells a story or expresses an idea. A presentation can include a deck, but it can also be delivered as a video, audio file, or as a speech.

You can give a presentation without a deck (for example, a Ted Talk with no visuals) and you can send a deck without having to present it (for example, sending a PDF update of a project with written notes).

Typically, a deck is:

The visual component of a presentation, without any spoken dialogue

A digital file made using the software of your choice

Presented in landscape format

Decks can be designed for the following purposes:

To be presented in person, as part of a meeting – via a laptop or TV screen

To be presented virtually, for example via Zoom, Google Meet or Microsoft Teams

To be viewed in the form of a PDF sent over email, as a live link or a downloaded file

When will you need to make one?

Depending on where you’re at in your career, you might need to make decks for different purposes. These could include:

Creating a presentation as part of a job interview task

Pitching and presenting ideas in response to a brief

Creating briefs, treatments or presenting research

Informal purposes, such as to introduce yourself at a new job

What does a deck look like?

The work of deck-making is often done behind the scenes in a studio, and for copyright or competition-related reasons, creative development decks are often kept under lock and key. 🚨 This means that great examples of decks are not easy to find online!

That being said, as soon as you start working alongside other creative people on projects, you’ll likely have a chance to check out their approach. If you’re part of a studio, you can usually check out their previous decks. And if you’re a freelancer, you could ask more established freelancers to talk you through some of their decks – it never hurts to ask!

Ultimately, the look and feel of a deck will differ depending on what it’ll be used for. You can see great examples of presentations and decks during online or in-person talks; some good examples are Nicer Tuesdays or the First Round conference, in which creative leaders talk through their work-in-progress visual identity decks.

What goes into a deck?

The slides needed for a deck will differ depending on what it’ll be used for; you might need less for a short introductory talk about yourself, and more for an in-depth pitch to a client.

Generally speaking, most decks will include a combination of some (or all) of the following slides:

Contents page

Title pages to signpost different sections

Project slides to support different combinations of images, text or moving image

Conclusion page to detail any next steps

Final page with contact details

What makes a great deck?

In a nutshell, a great deck should be:

Clear, concise and cohesive

Specific to and engaging for your audience or reader

Supporting the story you want to tell

Carefully checked for accuracy, spelling and image quality

A lot of the things that make a deck successful also apply to making great portfolios. You can find all sorts of transferable learnings and relevant advice in our guide to creating your PDF portfolio .

Before you begin: Planning your presentation

Before you start choosing colour palettes and flicking through font choices, there are some essential considerations to keep in mind:

🤔 Who is your audience? What do they need to know?

Are you pitching new ideas to a client, or updating your co-workers on a project’s process? Knowing the purpose of your deck will inform your structure, design and layout. For example, a client pitch will require you to strike a different visual tone to a catch-up with your team.

Think about the size and location of your audience. How might your approach differ for a big or small group, or whether you’ll be presenting it online or IRL?

⏰ How long will you have to present?

Knowing your exact timeframe will help you gauge the scale of your deck, how many slides you might need and how in-depth you can go with the details. While informal presentations to your co-workers may be more relaxed, running over with clients is not always an option, so be strict.

If you have a short amount of time, prioritise need-to-know info and get quickly into what you want feedback or input on. If you have more time, you can build your story gradually.

🤝 Are you working collaboratively or alone?

If you’re working on a deck as part of a team, you may want to delegate tasks. For example, one person could prepare the images while another writes the text. But remember: the text will always need to relate to the images (and vice versa) so make sure both collaborators cross-reference regularly.

If you’re presenting as a team, are you taking turns to speak? You’ll need to agree on who will be presenting each section. You can find more tips and tricks on preparing for presentations in our guide to public speaking .

How to create a structure that tells a story

Your deck needs to tell a story – whether that‘s guiding someone through different creative ideas, or taking a viewer on a journey from one point to another.

It’s vital to work out how you will explain and unpack your idea or project through your deck, as the right structure will ultimately determine how successfully your story comes across.

🕸️ Join the dots between your points

To start, write down everything you need to cover during the presentation. Create a list of talking points before beginning to build the slides or delving into image research.

Once you’ve worked out the key content to include, think about the best order in which to communicate this. Think of it as a linear process: you need to get from A to B in the clearest, most logical way.

🏁 Start and end well

The first slide of your deck should be as strong as the last. If you’re sending the deck by itself, ensure you summarise the contents at the start, and if you’re presenting, remind everyone of the purpose of the meeting so that your audience understands what you’re going to cover and what is being asked of them.

You might want to end the main section of your presentation with a memorable image, some well-chosen closing words, or a call to action inviting your audience to do something like approve a project budget, or select a creative idea for further development.

The final slides in your deck should include a short summary of what’s been covered and an outline of next steps. Don’t forget to include contact details in case the deck gets passed around.

Presenting a solution to a creative brief? This is one way of laying it out:

Title slide

Contents page: be sure to match your section titles to this

The brief or challenge: what is the specific request you’ve been asked to respond to, or what you were hoping to solve?

Starting points or initial inspiration

Your final idea(s), solutions or offerings: this can also include any alternatives

Timelines or additional information: this could include information regarding other collaborators or budgets

Conclusion or summary: a chance to reiterate the main points covered

Next steps or milestones in the process

If you’re attending a job interview or have been asked to prepare an introduction to your work – your deck structure might look like this:

• Title slide: this can include your name and role, along with a personalised greeting or message for your audience, like “Hi [name of studio], nice to meet you!”
• Contents page: you may want to skip this if you only have a few sections.
• Your background in a nutshell: this can be a short, personal statement that highlights your specific skills and interests. Don’t forget to inject some personality — this deck is meant to be about you, after all!
• Your work: only include projects that feel relevant to your audience. You might want to divide this section into several mini-sections if you have different types of work to showcase.
• Final page with contact details: let people know where they can reach you, whether that’s via email or on a social media platform.

How should you design a deck?

The way in which you combine visuals and text on slides can play a major role in how successfully you communicate your story. Remember, every image and word needs to earn the right to be included.

It can be useful to start by sketching out your rough layouts for your slides to visualise the main elements you need to cover.

🏡 Try out templates, or create your own

If you’re working in-house, there’ll likely already be set templates to follow or use as a starting point. Ask your colleagues to share different types of presentations, and familiarise yourself with the house style. If you’re a freelancer, it may be worth setting up a template using the same typefaces, layouts and colour palettes so that you can create some consistency across your decks. It will save you time in the future and bring a level of professionalism to your presentations.

Remember that a template should help you, not constrain you. Use one as an overall guide, but adjust according to the specific content you want to include — and give yourself room to play.

🔁 Consistency is key

Whether you’re following a preexisting template or setting up your own, consistency is key to putting together a cohesive deck. This is an opportunity to create system of rules that will provide you with a reliable and flexible structure, regardless of the kind of deck you need to put together.

Establishing a consistent visual language allows you to focus on telling the story at hand, rather than having to re-design your slides every time – and also helps an audience or viewer to follow your thought process. All your slides should feel like they belong to the same visual world. Here are a few key elements to consider:

• Grid, layout and treatment of images
• Colour palette
• Typefaces and treatment of text (choose one size for section headers, one for headlines, one for body copy or bullet points

💥 Create impact with your images

How might you create visual impact with your images? For example if there is a particularly strong visual that helps support the narrative of your presentation, why not make it full bleed to grab your viewer’s attention?

Or if you have a selection of images to share, think about what layout will help convey a variety of options without looking too cluttered. Remember that images should be captioned where necessary – describing to viewers what they’re seeing – without over-explaining.

Ensure your images have a high enough resolution that they look sharp, but not so large that they take ages to load! Exporting images as PNG files can be more reliable than JPEGs in terms of consistent quality.

👾 Know where it’s relevant to use GIFs

Videos or GIFs can be a great addition to a deck. If you have a shorter amount of time to present, a piece of moving image can quickly set the tone – whether poignant or humorous. They usually require less explanation than a still image, and the audience can watch clips and GIFs while the presenter is speaking.

In a longer presentation, you may be able to include a full-length video that will form a distinct chapter in the deck.

🔠 Be selective about how much text you include

The amount of text you use will depend on whether you’ll be talking through the deck, or sending it as a link or attachment for your audience to read in their own time. Think: how are you presenting?

As part of a meeting You may want to use less text in your slides (no one can read and listen at the same time). The fewer words on screen, the stronger the visual effect and overall impact.

Remember that if you’re presenting your deck to an audience, depending on the platform you use, you could always use speaker notes (additional details that no one else will see on screen) with additional information to elaborate on certain points or offer additional detail. This can also be a great tool to help you remember your cues.

Sending via email You might want to include more text on your slides so that the reader has all the information they need to understand the story without you there.

With all that said, be wary of where you place your text – avoid adding your copy over busy images or backgrounds to ensure everything is easily legible and to create maximum impact.

🌍 Opt for accessible typefaces

Choose a typeface that’s easy to read, and easily accessible – regardless of whether you’re presenting it from your laptop or sending it over email. You don’t want to spend hours designing your slides only for your text to appear in a default typeface later on. Have a look at our article to find a range of free fonts and typefaces for inspiration.

Once you’ve made your selection(s), ensure your text is large enough for people to read on a screen – whether in person or online.

🔺 Consider information hierarchy

A list may be easier to digest than a paragraph. Using a combination of the below can help make your content more digestible:

• Subheadings
• Bullet points
• Image captions

🚪 Use page furniture

This is information that consistently sits at the top or bottom of a slide. It can be a useful way of presenting information such as the date, project title, slide number and section title.

What can you use to actually build a deck?

How you make your deck depends on how your audience is going to receive it. Will you be presenting in person or online? Or do you need to send it via email?

There are a wide variety of deck-building platforms to choose from. Below are some of the main players. You can find more in our article on platforms and programs to make decks on .

Google Slides

Adobe InDesign (then export as a PDF)

Presented (service)

You could also use a mixture of these. If you’re creating your deck as a team effort, Google Slides or Pitch allows for seamless collaborative working and is easy to share as a link to a live file. Or you could use InDesign and then export the slides as a PDF, or individual jpegs to be dropped into another program.

You now have everything you need to go out and make amazing decks. Creating these takes practice, so don’t worry if you don’t nail it the first time. As you develop your deck-making skills, you’ll find a style you gravitate towards. Now go out there and dazzle the room with your sparkling slides!

With special thanks to Philippa Leguen de Lacroix, Director, Presented

Written by Creative Lives in Progress

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122+ Complete Slide Deck Templates for PowerPoint

Browse a collection of complete slide decks for presentations. Find templates with useful slides for your business presentations. Combine slides from different presentations into your final slide deck and impress your audience. Under this category you can find complete slide deck templates, each PowerPoint template containing many slides so it makes it easier to insert your company logo and keep a consistent look & feel.

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A slide deck is another name for a pitch deck or a presentation deck. It refers to a group of slides that are put together to tell your business’s or startup’s story. The word ‘slide deck’ comes from an old technology where slide projectors were used to view films. The slides would be piled up just like a deck of cards to be used in the projectors.

Download stunning slide deck slide designs and Slide Deck PowerPoint backgrounds from SlideModel to use in your presentations. For guidance on how to create a slide deck that effectively communicates your story, explore our detailed resources.

What is a Slide Deck?

A slide deck is a presentation deck or a pitch deck that tells the story of a business or about its operations. Different ideas can be shared and strategies can be made with presentations using slides.

Download slide deck PowerPoint presentation templates from SlideModel to use in your business presentations.

What is a Slide Deck PowerPoint template?

A slide deck PowerPoint template is a PowerPoint presentation template that business professionals and students can download and edit to utilize in their presentations.

Simply download and edit the slide deck in your PowerPoint, Google Slides, or Keynote, and ace your presentations

How can a Slide Deck PowerPoint template be used in a presentation?

A Slide Deck PowerPoint presentation template can be used in a presentation by downloading and editing the template in PowerPoint, Google Slides, or Keynote.

Each template comes with a description and the details about the number of slides, the colors, and the supported versions. Edit the text, colors, and size of the templates to customize it according to your preference.

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Presentation Deck Meaning: What is a PPT deck?

The easiest way to understand the presentation deck meaning is that it is a set of slides put together in the form of a presentation, usually for business purposes but also often used in other areas like academic environments or public speaking events. The term “deck” derives from the old analog technology by which a physical set of semitransparent slides (the deck) was placed inside a projector that shone light throw them. That is the root of the slide deck meaning.

These old projectors were later replaced by presentation software and digital projectors, but the term stuck. Microsoft PowerPoint has been one of the most widely known presentation deck tools since its release in 1987. Since then, a deck presentation has almost been a synonym for a PowerPoint deck.

A PPT deck quickly became the industry standard to present information due to Microsoft’s mainstream commercial success in the following decades. Apple products were still considered to target a niche in the market then, and their slide deck software, Keynote, would never harness the massive popularity of PowerPoint decks.

A Power Point deck is one of the most effective ways to navigate different topics, from all-hands meetings to investor presentations. The human brain struggles to remember a lengthy or complicated topic when you are presenting. In equal measure, your audience needs smaller bites of information they can process more easily and effectively.

A slide deck is also one of the most popular ways to introduce a business in a fundraising process in what’s commonly known as a pitch deck, or investor deck. These 15-20 slide decks help tell the story of startups and small businesses, what their value proposition is, and what their companies expect to achieve by raising money.

You can check out our pitch deck templates gallery here.

Regardless of the topic for which it is used, a deck presentation should follow storytelling best practices:

• It should tell a story in a way that makes it easy for the audience to understand and follow
• A good presentation deck typically builds momentum toward the last third of the slides, usually called the climax of your presentation
• Slides on your deck should not tell everything you wish to communicate. The focus should always be on you and the valuable information outside the presentation you possess
• The best decks are the ones that help guide the speaker but don’t get in the way of their message. One could argue that the slides are mainly for the sake of the presenter
• When it comes to slide deck presentations, less is definitely more. The more visual and concise the slides are, the better

Hopefully, this short guide will help you understand the deck presentation meaning and will work as a starting point to build your next presentation.

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6 steps to creating an effective presentation or slide deck

Creating powerful presentations and supporting documents for clients is the heart and soul of everything we do at Presentation Studio. As part of this, we see the good, the bad and the downright ugly !

One of the most common mistakes people make is to confuse a presentation and a report. Quite often, they’ll try and present a report.

Difference between a presentation and report

A presentation  includes carefully constructed and designed slides that support what a speaker is presenting. So, like a billboard on a highway, you should be able to digest the content on each slide within a few seconds without causing a pileup of information.

Visuals, keywords, infographics and diagrams are used to explain or create an emotional connection with your audience, so you can help them remember your key points.

A  report  or slide deck , on the other hand, can be used as a stand-alone document that you handout before or after you present.

Slide decks are great when you have more information than you can put on screen. Like a magazine, they can be read on their own and don’t need the speaker to talk through them – in fact, that would make understanding them worse as you can’t read lots of information and listen at the same time.

You can do both in most presentation software, but a presentation and a slide deck have different purposes. Ideally, you would present and then follow up your presentation with a report/slide deck of the supporting information.

To help show the difference between the two, let’s look at how you might take a large chunk of text from a word document (like above) and turn it into a handout and then an effective presentation.

HANDOUT TOOL [REPORT] 

Step 1: Convert text into multiple columns

The human eye finds narrow columns easier to read than full-width pages. That is why newspapers and magazines split the information up with visuals and columns, and graphic designers use grid layouts when setting copy pages.

So your first step would be to convert blocks of text into multiple columns that automatically adjust. This makes it easier for your audience to scan read.

Step 2: Contrast fonts and font size to emphasize points

To help the ‘readability’ of your information, make the titles bold, use line spacing to tighten up blocks of text that are related to each other. You might also look at highlight quotes in different colors, fonts or font sizes, and add in bullet points where you can.

This makes the information far more natural to scan and digest. That’s a perfect handout for before or after you present.

PRESENTATION 

Step 3: Cut the clutter 

Once this is done, you can start thinking about thinking your text into a presentation. It’s more important than ever to cut out all the clutter from your presentation. What gets left out of your presentation is more important than what goes in.

Some of us are apparently better at this than others. Many of us believe that sharing everything and blinding our audience with data is the best way to create a connection – that couldn’t be further from the truth! This will only put the people you are trying to engage off and make them lose interest faster.

You need to identify the main points that your audience can act on and display these in a way that they can immediately understand. Strip out all the other background content.

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Step 4: Spread out your slides 

Step 5: Represent data as diagrams 

Step 6: Create visuals, icons and images 

Images create an emotional connection to what you are saying, which helps your audience remember it. Think of the meaning or the feeling you are trying to evoke and represent that. Avoid hand-shaking figures, smiling suited people, little vector people standing on arrows and graphs, and predictable and boring stock images that have been used a hundred times before. Cheesy stock photos have the opposite effect than the one you want – they turn your audience off. This is your chance to get creative! Using these visual references helps create clarity and a much stronger emotional connection with your audience. It’s these kinds of emotions and visuals that they will remember long after your presentation has ended.

Quick summary

Before your next presentation, the following will help you create a powerful and pleasing slide deck:

• Covert text-heavy information into multiple columns
• Contrast font and font sizes to emphasize points, highlight headings with color
• Reduce the clutter
• Spread out your slides
• Represent data as diagrams
• Create visuals, icons and images
• Use a PowerPoint theme to make your presentations visually uniform and consistent

About the author

As the founder and CEO of Presentation Studio, Emma leads the team to create presentations that are influential, memorable and successful. Emma and her team can help you stand out so that your audience understands your message. She can help your presentations have impact and influence. This means the right messages are more memorable for your audience. Emma achieves this through content writing, visual communication, and strong presentation delivery.

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What is a Presentation Deck? Everything About Different Presentations

• By Aayush Jain
• Posted December 14, 2023
• in Presentations

Imagine walking into a room, ready to impress an audience with your ideas. That’s where a Presentation Deck comes in – it’s your secret weapon for storytelling and persuasion. Whether you’re pitching an idea, sharing insights, or educating a crowd, think of it as a collection of slides. There are a variety of presentation decks that cater to every scenario, from corporate pitches to educational lectures to creative showcases, all designed to engage, inform, and inspire. This is the world of presentation decks, where every slide has the potential to make a lasting impression!

What is a Presentation Deck?

You use a Presentation Deck to share information, ideas, or data visually. It’s a digital storytelling tool you use in the workplace and in school. Using this deck, complex information becomes easier to understand because every slide works together to form a cohesive narrative.

Significance of a Presentation Deck

An effective presentation deck transforms concepts into visuals. It’s not just about displaying data, it’s about telling a story that connects with people. A well-crafted deck can make presentations more effective by highlighting key points, supporting spoken words with visual aids, and keeping the audience engaged.

The Role of a Presentation Deck in Business Communication

You can use a presentation deck to pitch ideas to investors, share annual reports with stakeholders, train employees, or share strategies with your team. The deck is crucial for communicating business goals and strategies clearly and persuasively, so it’s an important tool for making decisions, sharing info, and influencing people.

Difference Between a Pitch Deck and an Investor Deck

• Pitch Deck: This is your business’s first impression. It’s a concise, engaging presentation used primarily for initial meetings. Rather than focusing on the nitty-gritty details of your business model or product, you should focus on capturing attention and creating excitement.
• Investor Deck: The investor deck comes after you’ve captured investors’ interest. It’s a detailed presentation that goes over the details of your business plan. It’s got financials, market analysis, growth strategy, and a long-term vision for your company. Using it, you’ll give potential investors a complete picture of your business, so they’ll be able to make informed decisions.

Features of a Pitch Deck

A pitch deck is a concise presentation used by entrepreneurs to provide their audience, typically potential investors, with a quick overview of their business plan. Here are the key features that should be included in a pitch deck:

Engaging and Story-driven

Your pitch deck should not just present facts but tell a compelling story about your business. This involves weaving a narrative that covers where your business started, where it is now, and where you see it going.The story should be relatable, capturing the struggles, successes, and aspirations of your business. This approach helps create an emotional connection with your audience, making them more invested in your idea.

Simple and Clear

Clarity is crucial in a pitch deck. The information should be presented in a straightforward and easily digestible manner. Avoid industry jargon or overly technical language unless necessary. Each slide should focus on one main idea, ensuring that your audience can quickly grasp your points without feeling overwhelmed.

Attractive Visuals

The design of your pitch deck plays a significant role in maintaining the audience’s attention. Use high-quality visuals and ensure that the design is consistent throughout the deck. This includes using a harmonious color scheme, readable fonts, and clear, impactful images or graphics. The visual elements should complement and reinforce the narrative, not distract from it.

Solution-Focused

Clearly articulate the problem your business aims to solve and why this problem is significant. Then, demonstrate how your product or service provides a unique and effective solution. This section should highlight the benefits and value your business brings, making it clear why your solution stands out in the market.

Highlighting Key Business Aspects

Your pitch deck should succinctly cover critical aspects of your business. This includes:

• Business Model : Explain how your business makes money. Include your pricing strategy, revenue streams, and any unique aspects of your business operations.
• Target Market: Define your target audience. Include demographics, psychographics, and any relevant behaviors or trends that make them an ideal customer for your product or service.
• Competitive Advantage: Discuss what sets your business apart from competitors. This could be your technology, team expertise, partnerships, proprietary data, or any other unique strengths.

Financial Projections

Present realistic financial projections that show potential growth and profitability. If you’re seeking funding, be clear about how much you need, what you will use it for, and what investors will get in return.

Call to Action

End with a clear call to action. Whether you’re seeking funding, partnerships, or just looking to build connections, be explicit about what you want from your audience following the presentation.

What Makes an Investor Deck Stand Out?

An outstanding Investor Deck not only informs but also impresses potential investors by demonstrating a deep understanding of your business and its place in the market. Here’s a look at the elements that make an Investor Deck stand out:

Detailed Financials

• Present comprehensive financial data, including historical revenues, profits, and cash flow if applicable.
• Include detailed projections for the next 3-5 years, showing expected growth and scalability.
• Break down your use of funds, specifying how you plan to allocate investment capital.
• Financial metrics should be realistic, well-researched, and based on sound assumptions.

Market Analysis:

• Conduct an in-depth analysis of your target market, including size, growth rate, demographics, and behavior patterns.
• Discuss market trends, and how your business is positioned to capitalize on these trends.
• Perform a thorough competitive analysis, showcasing your understanding of your competitors and your business’s unique positioning.
• Highlight any market research or validation that supports your business model.

Growth Strategy:

• Clearly articulate your strategy for growth, explaining how you plan to acquire and retain customers .
• Detail your roadmap for scaling operations, including any expansions into new markets or product lines.
• Discuss marketing strategies and sales channels you’ll use to drive growth.
• Show how your growth strategy aligns with industry trends and market demands.

Team Profiles:

• Introduce key team members, emphasizing their relevant experience, expertise, and accomplishments.
• Highlight how each team member’s skills contribute to the success of the business.
• If there are gaps in your team, acknowledge them and discuss plans for future hires or how you will fill these gaps.
• Include advisors or mentors who add value to your business through their experience and network.

Risk Assessment:

• Identify potential risks that could impact your business, including market risks, competitive risks, operational risks, and financial risks.
• Present strategies for mitigating each identified risk, showing that you are prepared for various scenarios.
• Discuss the regulatory landscape, if relevant, and how you plan to navigate it.
• Include contingency plans for unforeseen events or challenges

Different Types of Presentation Decks

Report presentation decks.

Report Presentation Decks are integral in academic, corporate, or organizational environments, primarily used for conveying detailed results, findings, or updates. As a result of their structured, formal format, these decks can provide complex information in an easy-to-understand manner. Charts and graphs are included to visually represent data, along with clear headings and subheadings that organize the content. These decks often encompass a comprehensive approach, including methodologies used, results obtained, and conclusions drawn, making them ideal for detailed reporting on research findings, project status updates, annual reports, or performance evaluations. They are commonly utilized in academic conferences, corporate board meetings, or situations requiring a systematic presentation of data and conclusions.

Product Presentation Decks

Product Presentation Decks are designed to introduce and highlight a new product to clients, investors, or internal teams. The focus of these decks is to showcase the product vividly and persuasively. They typically feature high-quality images or renderings of the product, clearly outlined key features, and details on market positioning and the target audience. An emphasis is placed on the benefits the product offers to customers. To add credibility, customer testimonials or case studies can be included. These decks are particularly useful for product launches, sales meetings, and marketing campaigns, as they provide a comprehensive overview of the product’s capabilities and market potential, tailored to engage and convince the target audience.

Business Stats Presentation Decks

Business Stats Presentation Decks are essential in making complex business data and statistics accessible and understandable. These decks are heavily data-driven, incorporating various forms of data visualization such as infographics, charts, and graphs to present data clearly and engagingly. They focus on delivering key business insights through a concise and uncluttered presentation of data, often including comparative analyses to highlight trends and patterns. These decks are beneficial for business strategy meetings, financial reviews, and market analyses, where it’s crucial to communicate data effectively to inform decision-making processes. They help in breaking down complex data into manageable insights, facilitating a better understanding of business performance and market dynamics.

Sales Pitch Decks

Sales Pitch Decks are a vital tool for sales teams, used in presenting a product or service to potential clients. The core objective of these decks is to persuade the client by showcasing how the product or service effectively meets their specific needs or solves their problems. The content is tailored to be persuasive, focusing on the benefits of the product/service rather than just its features. These decks often include real-world examples, case studies, or success stories to demonstrate the effectiveness of the offering. A clear call-to-action is an essential component, guiding potential clients toward the next steps in the sales process. Sales Pitch Decks are adaptable and can be customized for different client profiles or industries, making them a versatile tool in various sales scenarios.

Investor Pitch Decks

Investor Pitch Decks are crucial for startups and businesses seeking investment. They are crafted to convince investors of the business idea’s viability and growth potential. These decks narrate a compelling story about the company, highlighting its mission, vision, and unique value proposition. They provide a thorough market analysis, showcasing the business’s understanding of the market trends, competition, and growth potential. Details of the business model, revenue streams, and financial projections are presented to give investors a clear picture of the business’s financial health and prospects.

Additionally, these decks include information about the management team, emphasizing their expertise and ability to drive the business forward. Investor Pitch Decks are indispensable in scenarios like startup pitch events, meetings with venture capitalists, and discussions with potential investors, where attracting investment is the primary goal.

What is the Difference Between a Slide Deck and a Slideshow?

• Slide Deck: It refers to the collection of slides themselves, like a stack of cards. Each slide contains text, images, charts, and other elements. “Deck” refers to a presentation’s material and content, rather than a stack of slides.
• Slideshow: This is more about the presentation of the slide deck. It’s the act of displaying the slide deck, usually in a sequence, often with transitions and animations. If you hear ‘slideshow’, think of it as a dynamic, interactive presentation, presented in person or online.

In summary, the slide deck is what you prepare (the slides themselves), and the slideshow is how you present it to others.

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Frequently Asked Questions:

A deck presentation is a collection of slides used to visually communicate information, ideas, or data. Think of it as a digital flipbook, each slide being a page that helps tell a story or present an argument. It’s widely used in business, education, and various professional settings.

The term “deck” is a general term that refers to any slide presentation, regardless of the software used to create it. PowerPoint presentation, on the other hand, specifically refers to a deck created using Microsoft PowerPoint.

So, all PowerPoint presentations are decks, but not all decks are PowerPoint presentations (as they can be made with other software like Google Slides or Keynote).

• Keep it concise: Stick to key points and avoid cluttering slides with too much text.
• Use visuals: Incorporate images, graphs, and charts to make your points clearer and more engaging.
• Maintain consistency: Use a consistent color scheme, font style, and layout throughout the deck.
• Start strong: Begin with an engaging introduction to hook your audience.
• Tell a story: Structure your presentation in a way that logically flows from one point to the next.
• Practice delivery: A good deck also depends on how well it’s presented.

The number of slides in a deck varies depending on the content and purpose. Generally, a good rule is to keep it as short as possible while effectively conveying your message. For most presentations, 10 to 20 slides should be enough. Remember, it’s about quality, not quantity. Each slide should serve a purpose and add value to your presentation

A deck presentation is a collection of slides used to visually communicate information, ideas, or data. Think of it as a digital flipbook, each slide being a page that helps tell a story or present an argument. It’s widely used in business, education, and various professional settings.

The term “deck” is a general term that refers to any slide presentation, regardless of the software used to create it. PowerPoint presentation, on the other hand, specifically refers to a deck created using Microsoft PowerPoint.

• Practice delivery: A good deck also depends on how well it’s presented.

The number of slides in a deck varies depending on the content and purpose. Generally, a good rule is to keep it as short as possible while effectively conveying your message. For most presentations, 10 to 20 slides should be enough. Remember, it’s about quality, not quantity. Each slide should serve a purpose and add value to your presentation

Aayush Jain

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Create a standout UGC pitch deck in PowerPoint

march 22, 2024

by Kate Shewaga

If you're a content creator looking to take your user-generated content (UGC) game to the next level, you're in the right place. In this post, I'll share my secrets for creating a customized Microsoft PowerPoint pitch deck that will help you connect with brands and businesses like a pro.

Why customization matters

In the booming world of UGC, it's essential to stand out from the crowd. One fantastic way to do this is by creating a tailored pitch deck that showcases your unique skills and style. Customization is key, and I'll walk you through the process using a template from Microsoft Create .

Choose your template

Start with a template so you can hit the ground running with a clean, polished design. Visit Microsoft Create and explore their PowerPoint templates and pitch deck templates . When you find a design you like, download it.

For this tutorial, I used the Light sales pitch presentation template. This sleek and professional template is the perfect starting point for your UGC pitch deck.

Personalize the cover page

First impressions matter, so make sure your cover page is on point. I always include the name of the brand I'm pitching to show that I've created this presentation specifically for them. It's a small detail that goes a long way in demonstrating your dedication and professionalism.

Customize colors and images

Next, it's time to make the template your own. I customize the colors to match my personal brand and incorporate professional photos I've taken myself. This helps the pitch deck feel authentic and shows off my unique style.

Showcase your work

To give brands a taste of what you can do, include a few concept ideas and sample videos you've created in their niche. I like to add multiple pages with videos of my recent work to highlight my skills and experience. Just remember to watermark any videos featuring products that brands haven't purchased yet!

Include testimonials and analytics

Social proof is powerful, so don't be afraid to include testimonials or analytics from your previous high-performing content. This demonstrates your track record of success and helps build trust with potential brand partners.

Wrapping up

Creating a short, informative PowerPoint pitch deck can be the secret sauce that makes your UGC pitch unforgettable. By customizing a professional template with your own colors, images, and work samples, you'll be well on your way to landing those coveted brand deals.

Head to Microsoft Create and start crafting your standout UGC pitch deck today!

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Create a presentation

Create a presentation in powerpoint for the web.

With PowerPoint for the web running in your web browser, you can:

Create presentations that include images, videos, transitions, and animations.

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Create, open, and name a presentation

Go to powerpoint.office.com .

Select New blank presentation , open a Recent file, select one of the themes , or start with a presentation template .

To name the presentation, select the title at the top and type a name.

If you need to rename the presentation, select the title and retype the name.

Add a slide

Select the slide you want your new slide to follow.

Select Home > New Slide .

Select Layout and the you type want from the drop-down.

When working in PowerPoint for the web, your work is saved every few seconds. You can select File > Save a Copy to create a duplicate copy in another location.

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Handbook: Financial statement presentation

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Handbook: Discontinued operations & HFS disposal groups

Latest edition: Our in-depth guide to ASC 205-20 and held-for-sale disposal groups under ASC 360-10.

Understanding the SEC’s climate rule

Top 10 questions on the final rules – covering scope, Reg S-X and Reg S-K requirements, effective dates and more.

SEC mandates climate reporting and assurance

With its final climate rule, the SEC has responded to concerns while crafting meaningful disclosures for investors.

IFRS® Perspectives – March 2024

A collection of articles providing updates on current IFRS® Accounting Standards relevant to US companies.

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Latest edition: Our guide to accounting for investments in debt and equity securities and the fair value option.

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Pending a final climate rule, the SEC staff continues to question issuers’ climate disclosures under existing rules.

Podcast: Improvements to reportable segment disclosures

We discuss the FASB’s amendment, plus other related hot topics from the 2023 AICPA & CIMA Conference.

SEC share repurchase disclosure rule vacated

Court vacates Share Repurchase Disclosure Modernization rule as SEC is unable to correct defects.

Important year-end lease reporting reminders

Key presentation and disclosure reminders for preparing financial statements under ASC 842.

New SEC staff C&DIs on pay vs performance disclosures

New C&DIs, plus some revisions, provide further guidance about the new disclosure requirements

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Handbook: Equity method of accounting

Latest edition: We explain the equity method of accounting in detail, providing examples and analysis.

FASB issues ASU for joint venture formations

The ASU requires a JV formation transaction to be measured at fair value.

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Proposal would enhance income tax disclosures for the effective tax rate reconciliation and income taxes paid.

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KPMG professionals discuss recent updates to ASC 805 for joint venture formations.

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Clarifying non-GAAP financial measures

SEC staff issues guidance to clarify how it evaluates non-GAAP financial measures.

FASB proposes accounting for joint venture formations

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FASB proposes improvements to segment disclosures

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FASB issues ASU for supplier finance obligations disclosures

A buyer of goods and services should disclose information about its supplier finance program obligations.

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Disc Ops & HFS disposal groups: Back-to-basics

KPMG professionals provide a refresher on the discontinued operations and held-for-sale (HFS) guidance, including key SEC requirements and trends.

Statement of cash flows: Latest issues

KPMG professionals discuss how a range of recent issues are dealt with in the statement of cash flows.

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