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How to Write a Cover Letter for an Unadvertised Job

Cover Letter Sample and Writing Tips for a Job That's Not Advertised

• Tips for Writing Your Cover Letter

What to Include in Your Cover Letter

• Cover Letter Example and Template

Proofread Your Documents

How to send your letter.

• How to Send Your Resume

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Not all companies advertise job openings. Some companies get plenty of applicants without advertising. Other companies may not be in hiring mode but will consider applications from qualified candidates if they anticipate an opening in the near future.

Sending a resume and cover letter to an employer, even though you aren't sure if there are available jobs, is a way to get your candidacy noticed. It may also get you advance consideration for positions that have just opened up. If you have skills the company is in need of, it may even get you considered for a brand-new position.

When you know an employer has an opening, don't hesitate to apply.

If you have a company you'd love to work for , consider taking the time to reach out and connect regardless of whether the organization is currently hiring.

Tips for Writing a Cover Letter for an Unadvertised Job

What's the best way to apply for unadvertised job openings? It depends on whether you know there is a position available, but the company hasn't listed it, or if there's a company you want to work for and you don't know if there are open jobs.

Kelly Miller / The Balance

When You Know There is a Job Opening

If you know the company is hiring but hasn't advertised the position, write a traditional   cover letter  expressing your interest in the open position at the company. Be sure to specifically relate your qualifications for the job.

When You Don't Know if the Company is Hiring

Writing a cover letter for an unadvertised opening (also known as a   cold contact cover letter  or  letter of interest ) is a little different than writing a cover letter for a job that you know is available.

With this type of letter, you will need to make a strong pitch for yourself and how you can help the company. Below are some tips on how to write a cover letter for an unadvertised opening.

• Mention your contacts.  If you know someone at the organization, mention this at the beginning of the cover letter. Having a contact at the company is a great way to get your foot in the door, even if the company isn’t actively hiring.
• Use paper or email.  You can send your letter via paper or  email . Sending an old-fashioned paper letter works well  for this type of letter , because it may have a better chance of being read than an email, which could be deleted without even being opened.
• Include a resume.  Whether you send your cover letter via paper or email, be sure to include a copy of your resume. Make sure you  tailor your resume  to the company and the type of job you are looking for.

Below is detailed information on what to include in your cover letter, along with links to example cover letters.

Your Contact Information Name Address City, State Zip Code Phone Number Email Address

• Cover Letter Contact Section Examples

Greeting If you can find a contact person at the company, direct your letter or email message to them. Here's how to find  contacts at companies .

If you can't locate a contact person, address your letter to "Dear Hiring Manager" or leave out this section and start with the first  paragraph  of your letter.

• Cover Letter Greeting Examples

Body of Cover Letter The goal of your letter is to get noticed as a prospective employee even if the company isn't hiring immediately. Your letter should explain the reason for your interest in the organization, and identify your most relevant skills or experiences and explain why you would be an asset to the company.

First Paragraph: The first paragraph of your letter should include information on why you are writing. If you know someone at the company, mention it now. Be specific as to why you are interested in this particular company.

Middle Paragraph(s): The next section of your cover letter should describe what you have to offer the employer. Again, be specific as to how you can help the organization.

Final Paragraph:  Conclude your cover letter by thanking the employer for considering you for employment.

• What to Include in the Body Section of a Cover Letter

Closing Best Regards,  (or choose another closing from the examples below)

• Cover Letter Closing Examples

Signature Handwritten Signature  (for a mailed letter)

Typed Signature When you are   sending an email letter,  be sure to include all your contact information in your signature.

• Signature Examples

Cover Letter Example for a Job That's Not Advertised

You can use this sample as a model to write a cover letter. Download the template (compatible with Google Docs and Word Online), or read the text version below.

Cover Letter for a Job That's Not Advertised (Text Version)

Your Name Your Address City, State Zip Code Your Phone Number Your Email Address

Contact Name Title Company Address City, State Zip Code

Dear Mr./Ms. LastName,

As an Information Technology professional with high-level management experience in the IT industry, I learned that the best way to achieve success was to motivate the resources I had with well-defined objectives and empowerment.

A management belief based on integrity, quality, and service, along with a positive attitude, an aptitude for strategic thought and planning, and the ability to adapt quickly to new ideas and situations allows me to achieve consistent and significant successes in multiple industries.

My personality profile says:

• A confident, driven individual who reacts quickly to change.
• A self-starter with a strong sense of urgency who responds positively to challenge and pressure.
• A fast learner who is a practical and ingenious problem solver.
• A fluent and articulate communicator, flexible and responsive. A self-directed, goal-oriented doer.

My former managers' say:

"…The Information Technology Analysis will serve as a guideline for making positive contributions …your management style provided a footprint for younger members of our organization… a very positive impression of the contributions you made to our business and its growth." Gregory Hines, President and CEO, Information Data Technology.

"…the most important source of growth in our data technology business …able to focus the team and manage the product to a successful introduction …due in large part to his own personal commitment ...excellent IT project management and operational management skills." Pauline Hallenback, CTO at Information Systems.

"…your strengths as a manager are many and varied …all issues are confronted in a timely manner …management by objectives comes as a second nature to you…" Jackson Brownell, Director of Operations, Denver Technologies.

ABC Company is a company that would provide me with the opportunity to put my personality, skills, and successes to work. At a personal meeting, I would like to discuss with you how I will contribute to the continued growth of your company.

Best regards,

Carefully proofread both your resume and cover letter before you send them. Here are proofreading tips for job seekers.

When sending your letter via email, write your letter in the email message and attach your resume to the message. In the subject line, put your name and the reason for writing (Your Name - Introduction).

• Email Subject Lines

How to Send Your Resume With Your Cover Letter

Here's how to send your resume with your cover letter:

• How to Email Your Resume
• How to Send Your Resume as an Attachment
• How to Mail a Resume and Cover Letter

Key Takeaways

TAKE INITIATIVE: Not all companies immediately advertise opening positions. Taking the initiative to send a cover letter of introduction “on spec” may garner you an interview for either an existing or a newly developed job role.

APPLY TO YOUR DREAM COMPANY: Nothing ventured, nothing gained. If there is a company you’ve always wanted to work for, reach out to their hiring department with a strategic letter that presents your qualifications and interest in their organization.

BUILD UPON YOUR CONTACTS: A good way to get your foot into the door at a company is to begin your letter of introduction by mentioning the contacts you know who work there. Take this to the next level by proactively asking these contacts – before you send your cover letter – if they would be willing to put in a good word on your behalf with their employer. 

What Is a Speculative Cover Letter?

Who should i send my speculative cover letter to, what to include in a speculative cover letter, example speculative cover letter, what happens next, tips for writing your speculative cover letter, final thoughts, how to write a speculative cover letter.

Updated October 11, 2023

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A speculative cover letter is sent to apply for or enquire about a job that is not currently being advertised.

You should consider making a speculative job application if you are:

• Actively looking for a new job role
• Trying to find a work experience placement
• Thinking about making a career move

To find out which jobs fit your personality best, visit our partner CareerFitter and take the Career Test for FREE .

Get An Expert Cover Letter

Sending a speculative job application can be an effective way to show you are keen, motivated and committed to your career goals .

Remember, even if the company you send your speculative cover letter to doesn’t have any current job vacancies, opening a dialogue with them could help to ensure you are at the top of the list when a suitable vacancy comes up in the future.

Much like a standard cover letter , a speculative cover letter accompanies your CV when you are applying for a job. However, a speculative cover letter is different from a standard cover letter in a few ways.

Standard cover letters are usually sent when applying for an advertised vacancy and should be tailored to that vacancy. In contrast, a speculative cover letter is sent to apply for a job that has not been advertised.

Standard cover letters need to be highly focused on niche or specialist skills that are outlined in a job description or person specification.

In contrast, a speculative cover letter should:

• Give details of your relevant transferable skills
• Outline your past work experience
• Demonstrate why you would be a good fit for the company

As with any cover letter, a well written speculative cover letter will provide you with the opportunity to engage with the recipient and start building up a positive rapport.

Where possible, try to send your speculative job application to a particular person, rather than a generic department.

If you are not sure of the name of the person you should send your speculative cover letter to, have a look at the employer’s website. Try to find out the name of the manager for the department you are interested in working for.

Alternatively, you could call the HR department to find out the name of the department manager.

Sending your speculative cover letter to a specific person will help to ensure your letter is read by the most appropriate employee or department. It will also show that you have carried out some background research into the company and its current employees.

You can choose to send a speculative cover letter by email or by letter. The advantage of a letter is that it will land on somebody’s desk, making it harder to ignore.

Your speculative cover letter will need to be both engaging and informative.

As you are not writing to apply for one particular job role, you will need to provide an overview of the skills and experience that you have gained so far. A speculative job application aims to show the employer that you are a good all-rounder, not just a specialist in one single area.

Whilst a speculative cover letter is not tailored to a particular job role, it will need to be written specifically for an employer. So, if you are planning to send out more than one speculative job application, you will need to adjust each letter accordingly.

A speculative cover letter will need to include the following information:

A brief outline of the type of job role you would be interested in applying for

Information on your existing skills and experience and how these could be of benefit to the business

An outline of the reasons why you would like to work for the business

A closing summary to reiterate what you would be able to offer to the business

An assertive, confident call to action to end the letter; for example, ‘I look forward to hearing from you soon’, instead of, ‘I hope to hear from you soon’

When writing your speculative cover letter, try not to repeat the information contained within your CV.

Don’t forget to include your name, address and contact details (including your mobile telephone number and email address).

If you are unable to find out the specific manager’s name, start your letter with ‘ Dear Sir/Madam ’ and close it with ‘ Yours faithfully ’.

If you have managed to find a named person to send the letter to, you can start your letter with ‘ Dear [Name] ’ and close the letter with ‘ Yours sincerely ’.

Here is an outline of what your speculative cover letter should look like. This speculative cover letter template is for a person who wants to make an application to a legal firm.

Jane Laws 1 The Street Townford TR17 9NQ 01234 567891 [email protected] Mrs D Judge Legal Practice London W3 2QQ Dear Mrs Judge I would like to enquire whether you have any current administrative vacancies within your firm. Please find enclosed my CV, which outlines the experience I have gained during my career to date. Having worked as a legal secretary for the past five years, I have demonstrated my commitment to providing high-quality legal administration services. I have a sound working knowledge of industry terminology and legal working practices. I am proud that my dedication and commitment to my work has been recognised through a recent nomination for the Institute of Legal Secretaries and PAs ‘Legal PA of the Year Award’. My experience to date has been gained through working for two small legal practices. While this has been both challenging and enjoyable, I would like to develop my skills and experience further in a fast-paced, busy role. I understand your company is one of the largest legal practices in London with continuing plans for growth, making it the ideal place to pursue my future career objectives. As an administrative worker for your firm, I would strive to support your partners with high-quality secretarial support. I am a competent typist with a keen eye for detail and a proven ability to cope under pressure at all times. I would be delighted to have the opportunity to discuss my application with you in further detail. I look forward to hearing from you soon. Yours sincerely Jane Laws

After you post your speculative cover letter, you will need to be patient. You probably won’t hear anything straight away but, hopefully, the recipient of your letter will be in touch to discuss job vacancies you may be suitable for.

If you still haven’t heard anything back within two weeks, it is advisable to follow up with the employer directly, to check that they have received your letter.

If they say that they haven’t received it, ask them whether they would be happy for you to re-send it over to them. At this point, you could find out whether they would be happy for you to send it by email, as they will know to look out for it in their inbox.

Even if the manager says that there are no suitable vacancies available at the moment, you could still ask them to provide you with constructive feedback on your speculative job application. This will help you to improve any speculative applications you make in the future.

Step 1 . Do Your Research

Find out as much as you possibly can about the business you are planning to write to. For example:

• What is their mission statement?
• What are their values?
• What product or service do they provide?
• Who are their customers?
• Who are their main competitors?
• How many people do they employ?
• What are the must-have skills for employees?

The company website is a good place to start. You could also browse through relevant social media pages, press releases and industry-specific content like blogs or newsletters.

Use the information that you find to help you write your speculative job application. For example, if you already have a particular qualification or skill that they want all of their employees to have, make sure this is clearly stated within your application.

Or, if you find out that they are planning to expand or acquire another company, let them know if this is a process you have had experience with in the past.

Step 2 . Keep Your Speculative Cover Letter Short and Professional

It is important to keep your speculative cover letter short and to the point . Keep the content succinct and focused – doing so will help to ensure the recipient reads it and digests the information it contains.

A letter that is too long will probably end up in the waste paper bin before it has even been read.

To ensure your letter makes a good first impression, set it out formally, use an easy-to-read font (such as Calibri or Arial, size 11 or 12) and write a maximum of five short paragraphs.

Step 3 . Proofread

When making speculative job applications, your cover letter is the one opportunity you have to make a good impression. If the text is littered with spelling and grammar errors, this is unlikely to make the manager want to call you to discuss a potential job opening.

Make sure you proofread your letter thoroughly, and ask a friend or family member to check through it too.

If you are looking for ways to progress your career, there is no need for you to wait for the perfect job vacancy to be advertised online.

You have nothing to lose and everything to gain by sending out a speculative job application. After all, your employer of choice could be just waiting for somebody with your skills and experience to make contact with them.

By sending a speculative job application to your preferred employers, you will show them that you are confident, enthusiastic and willing to go the extra mile to achieve your career objectives.

Don’t forget, a speculative cover letter aims to show the employer why you would be a great addition to their existing team. Ensure your application gives an overview of your existing qualifications, skills and experience, and how this could help the business to achieve its goals.

You might also be interested in these other Wikijob articles:

Or explore the Application Advice / Job Applications sections.

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How to write a great cover letter in 2024: tips and structure

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A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Elizabeth Perry

Content Marketing Manager, ACC

3 cover letter examples to help you catch a hiring manager’s attention

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How to write a speculative job application

If you're not having any luck with jobs that are advertised then it might be time to consider those that aren't. Being proactive and sending a speculative application can increase your chance of success in a competitive job market

What is a speculative application?

Making a speculative application means getting in touch with an organisation to ask whether they have a suitable job for you, despite the fact they aren't advertising a particular vacancy. It usually involves sending a cover letter and a CV.

Of course, major graduate schemes and roles at large companies will usually be formally advertised and you can apply in the normal way - via their websites, more often than not through the submission of an application form.

However, if you rely solely on responding to job adverts you may miss out on a range of opportunities, especially in the charity , design , environmental and media sectors where applying 'on spec' is common practice.

Speculative applications provide a direct route into the company and making contact with recruiters can lead to:

• temporary or permanent work
• internships or work shadowing opportunities
• increased business connections.

Even if it turns out there isn't a job available, your positive approach may impress the employer and they'll bear you in mind for future vacancies.

How do I identify employers?

To be successful with a speculative application you need to be organised, so rushing off a standard CV without any context or explanation won't cut it.

Draw up a shortlist of employers to target by focusing on the sectors and companies that interest you. As a starting point, consider the organisations where you've carried out work experience and the companies you've always wanted to work for. Don't discount small, local businesses - it's usually small and medium-sized enterprises (SMEs) that are the most open to speculative applications.

Visit your university careers service to get information on employers and to make connections through events and alumni networks. Social media is also a good way to network, make contacts and discover more about a business. Find out more about social media and job hunting . You could also attend networking events both face-to-face and online as having conversations with those in industry may help dig up employers that do not have a traditional graduate scheme.

For more ideas, browse employer profiles or attend careers fairs .

Once you've identified where you'd like to work, and have checked that they aren't advertising vacancies, you'll need to do some background research so you are knowledgeable and well-informed.

Look on company websites to find out how the organisation operates and get a feel for what it does. What projects is it working on? Are there any plans for growth or expansion?

Follow the organisation's social media channels to keep up to date with the company's current events and activities.

How do I tailor my approach?

Take some time to think about what you're trying to achieve and what you want to happen next. Are you going to ask for a permanent role or an internship? How are you going to sell yourself to the company? How can you persuade them that you're a good match for what they need?

You need to tailor your approach to each company. Your CV and cover letter need to explain what type of role you're looking for and why you have chosen that company. Do this by referring to any key projects they're working on, or their aims and values and why they resonate with you. Demonstrate that you really are interested in their organisation, and then highlight the relevant skills and experiences you have.

The emphasis should be on what you can bring to the company, not on what they can do for you, as the last thing you want is to sound like you're begging for work.

If you're applying for a graduate job you're essentially asking the organisation to create a role for you that doesn't currently exist. To stand a chance of success, you need to ensure that all the skills and experience highlighted in your application are directly relevant to the company - this can be tricky without a job description to work from so your research into the organisation really is invaluable.

Look at any current vacancies they have, the job or person specification can infer the skills used in the business, as well as their business make-up.

In order to reach somebody with hiring authority, make sure you send your application to a named contact. If you can't find the relevant contact information on the company website, try searching LinkedIn or make a phone call to ask who is in charge of recruitment. Always be polite in your dealings with the employer.

Discover how to put together a winning application with this example cover letter for a speculative job application .

Should I follow up my application?

About one or two weeks after sending, follow up your application with a phone call. This gives your contact time to read your email - while it's good to be persistent, pestering the company will not show you in a good light.

Should the employer decide they'd like to meet you, it's time to explore interview tips. Be aware that you may be offered something different to what you asked for - for example, a work placement or internship instead of a graduate job or a temporary role instead of a permanent position. At this stage you can be flexible, but don't automatically accept - make sure you think about whether the offer they put on the table is right for you.

You might get a few knock-backs, but making personal contact is so important. Even if they can't help you immediately you can find out more about how they normally advertise, and learn about opportunities that might be coming up in the future.

Even if an employer may not be able to offer you an opportunity, they could put you in touch with someone who could help.

Just because your application has been unsuccessful doesn't mean you can't use this opportunity to learn something. Ask for feedback on your application and how you can improve future speculative approaches.

Find out more

• Discover how to write a successful job application .
• Search for graduate jobs .

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How to write an effective cover letter (with samples)

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You will have to prepare a number of materials for employers while looking for a job. One type of document is the cover letter, which is included with your resume when requesting a job interview. An effective cover letter is directed towards a specific position or company, and describes examples from your experience that highlight your skills related to the role.

You want to convince the reader that your interest in the job and company are genuine and specific. You also want to demonstrate ways that your experience has prepared you for the role by sharing a few brief stories that highlight your qualifications. This takes time and research; use the job description and the company’s web site or LinkedIn page to identify traits and skills the company values.

Cover letter structure and format

A cover letter should be no longer than one page with a font size between 10-12 points. Be sure to include your contact information and address it directly to the hiring manager, using their name. If you are not sure who to address the letter to, write “Dear Hiring Manager.” If the role you are applying for has a reference number or code, be sure to include it in your letter so that human resources is able to accurately track your application. The reference code is usually included

Cover letters typically take the following structure:

Introduction (1st paragraph)

• State clearly in your opening sentence the purpose for your letter and a brief professional introduction.
• Specify why you are interested in that specific position and organization.
• Provide an overview of the main strengths and skills you will bring to the role.

Example : I am a second year master’s student in MIT’s Technology and Policy Program (TPP) writing to apply for a consulting position in Navigant’s Emerging Technology & Business Strategy group. After speaking with John Smith at the MIT career fair, I realized that Navigant’s values of excellence, continuous development, entrepreneurial spirit, and integrity align with the principles that guide me every day and that have driven me throughout my career. Moreover, I believe that my knowledge of the energy sector, passion for data analysis, polished communication skills, and four years of consulting experience will enable me to deliver superior value for Navigant’s clients.

Body (2-3 paragraphs)

• Cite a couple of examples from your experience that support your ability to be successful in the position or organization.
• Try not to simply repeat your resume in paragraph form, complement your resume by offering a little more detail about key experiences.
• Discuss what skills you have developed and connect these back to the target role.

Example : As a graduate student in MIT’s Technology and Policy Program, I spend every day at the cutting edge of the energy sector. In my capacity as an MIT Energy Initiative research assistant, I use statistical analysis to investigate trends in public acceptance and regulation related to emerging energy technologies. Graduate classes in data science, energy economics, energy ventures and strategy, and technology policy have prepared me to help Navigant offer the expert services that set it apart from competitors. Furthermore, I will bring Navigant the same leadership skills that I used as the student leader for the MIT Energy Conference’s Technology Commercialization round-table, and as the mentorship manager for the MIT Clean Energy Prize.

Even before MIT, my four years of work experience in consulting—first at LMN Research Group and then at XYZ Consulting—allowed me to develop the skillset that Navigant looks for in candidates. As a science writer and policy analyst at LMN Research Group, I developed superb technical writing and visual communication skills, as well as an ability to communicate and collaborate with clients at federal agencies such as EPA and DOE. As a research analyst at XYZ Consulting, I developed an in-depth understanding of data analysis, program evaluation, and policy design.

Closing (last paragraph)

• Restate succinctly your interest in the role and why you are a good candidate.
• Thank the reader for their time and consideration.

Example : I take pride in my skills and experience in several domains: critical thinking and analysis, communication, and leadership. I note that Navigant values these same ideals, and I very much hope to use my abilities in service of the firm and its clients. Thank you for your time and consideration, I look forward to speaking with you further about my qualifications.

Additional cover letter tips

• Be sure that each cover letter is specifically tailored to the company you are writing to. Research the company to help you determine your approach. Check the company’s website and other resources online. You can also use MIT’s extensive alumni network through the Alumni Advisors Hub to seek first-hand knowledge, advice, and insight about the company.
• Are you seeking a position in a field or industry that does not have an obvious parallel or connection to your academic training? Be explicit about why you are interested in that particular field, organization or job, and what value you bring. For example, if you are an electrical engineer applying to a finance or consulting position, highlight your quantitative skills and ability to problem-solve.
• If you are applying for a summer job or internship and do not yet have any experience that is directly related to the position, focus on transferable skills that will add value to the role – leadership, communication, problem-solving, project management, etc.
• Lastly, cover letters are a chance to demonstrate the communication skills necessary to most jobs. Careful composing and revision are essential. To put your best foot forward and ensure your cover letter will be effective, schedule an appointment with a CAPD career advisor.

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Cover Letter

Should you be invited to the interview or not? After a brief review of your letter, the recipient should answer this question with a definite yes. Make it simple for the recipient of your application: Your application must be clear and the essentials must be quickly understood. In addition, it must be customized for your individual career path and be focused on the specific position and company. In your cover letter, therefore, you should explain briefly, precisely and clearly why you are the right candidate for the position. Your basic message in the cover letter is: "I have understood who and what the company needs and can provide it!

How do you proceed?

Analyse the position description: What are the most important terms of the description? Mark the keywords as they should reappear in the cover letter. Then assign the keywords to your skills from your current career history. This means that the position description provides a framework for the structure of your cover letter. It’s that simple!

Cover letter or letter of motivation?

In the business world, a cover letter is required in most cases. Often the terms "cover letter" and "motivation letter" are used interchangeably here. In both cases you are expected to explain why you are the right person for the job and why you are applying for exactly this position. A motivation letter for a scholarship has however different requirements than an application for a company. You can learn how to write a cover letter for the Deutschlandstipendium scholarship with our Tips for the motivation letter for the Deutschlandstipendium scholarship.

Cover Letter - Structure

A cover letter classically consists of an introduction, a main part and a conclusion. In the following you will find tips with suitable wording examples on how you should structure your cover letter and which information should be placed in which part.

Please click on the corresponding term for further information:

Introduction

Spark the reader's interest in the first sentence. Cleverly combine this with a reference to the job offer. This can be followed by an introductory sentence about yourself, so that you make a transition to the main part.

Awaken interest & establish reference to the job offer

• How you found out about the company/job or
• Say Thanks for a phone call, conversation at a fair, etc.
• Voluntary information:
• Why does the job in the company seem interesting to you?
• What attracts you to this company?

Examples 

• "Sincere thanks for the friendly and informative conversation at the xy trade fair. It encouraged me to..."
• "You are looking for... (Followed by a short summery of the position) I'm offering ..."
• "I read with great enthusiasm that ..."
• "For several years now I have been following the development of your company/research work in the area of xy ..." 
• "Mr. Xy informed me that you are seeking..."
• "I'm applying for the position as a prospective xy..."
• Since I finished my internship at the ... AG (=identical company) in the field xy, I follow the further development of your company with great interest. I am therefore pleased to have taken note of your job announcement and would like to introduce myself as a committed and ... applicant.

Here you have the opportunity to demonstrate that your qualifications match the requirements of the company exactly and that you are therefore the right candidate for the specific vacancy. Ask yourself the question with each sentence: "Why am I exactly the right person for this position?"

• If necessary, write an introductory sentence about yourself
• Demonstrate professional qualifications required in the announcement with concrete examples from your own career
• Demonstrate personal skills required in the announcement with concrete examples from your own career

Concrete approach

• Job analysis: Underline the keywords in the job description.
• Comparison: compare company requirements in terms of professional qualifications and soft skills with your own qualifications
• Select the most important and suitable requirements for you. Generally, you cannot cover all the requirements in a job description.
• Address the concrete needs & expectations of the company.
• Name the keywords from the job description or the homepage.
• Then explain why you have exactly this ability and provide an example from your career to prove the respective qualification.
• Always with regard to the specific job .
• Avoid simple repetition of the curriculum vitae!
• "Based on my current professional background, I have the experience/knowledge described by you in ..."
• "As a freshly graduated computer scientist I would like to contribute to the success of your company with great commitment."
• "With great pleasure I would like to put my acquired knowledge into practice in your company."
• "Due to my studies of industrial engineering and management with focus on xy, which I will presumably finish in two months with the grade ..., I have first knowledge in the field of xy. I was already able to deepen this knowledge during my thesis on the topic xy."
• "I was able to gain practical experience on the subject ... during an internship semester at the company ... There I.…"  

Distinguish yourself! 

In the conclusion, you will have the opportunity to convey a positive impression of your application to the recipient. Try to find an individual, positive final formulation that flatters the recipient. Here you can once again emphasize your motivation and at the same time show that you are well informed about the company. This way you will distinguish yourself from the majority of applicants who have not done exactly that. At this point you can also address any organizational information that may be required. The conclusion of the Cover Letter consists of a polite but confident request to respond.

Distinguish yourself positively: 

• Approach the company individually, ideally you show that you are well informed about the company
• Is there a first indication of this in the job description?
• Research on homepage: Is there a specific business objective that the company wants to achieve in the middle term? An award that one wants to win? A concrete research project?

Organizational matters

• Mentioning possible starting date
• Salary expectations, if required
• Readiness to change location, if required

Finally: Call for Response 

• "I would like to play an active role in winning next year's Enterprise Award xy for your company."
• "I would like to contribute my enthusiasm for xy and my personal pioneering character (terms from job description / homepage) to Maier-Müller AG." 
• "As Brand Manager I would like to develop your top products in the food sector in a future-oriented way and ..."
• "I can support your team from 01.03. To 31.08.20xx with my engagement."
• "Should you have any further questions, I would be happy to answer them in a personal conversation."  

Final Check

• Have you responded to the company's expectations?
• Have you outlined your skills and suitability for the position?
• Have you presented yourself attractively without repeating your CV?

Cover Letter Initiative Application

In the case of an initiative application, the description text, which is the framework for the cover letter, is missing. This is where you are called upon: Create your own job announcement. What do you expect the announcement to look like? You can find information on the homepage and in comparable job announcements of the company as well as its competitors. You also have the opportunity to gather information by visiting fairs, making telephone calls and reading specialist material. Once you have considered the company's requirements and written them down, proceed as described above.

Cover Letter - Formalities

A cover letter should be no longer than one page , with formatting based on the DIN standard for letters. Please make sure that your cover letter does not contain any spelling or grammatical errors. Always have someone else read a completed cover letter! For enrolled international students at KIT the Studierendenwerk Karlsruhe offers a free German proofreading service .

Below we have summarized the most important formatting rules for you:

Formatting Rules

• Orientation to DIN 5008
• Keep to page margins
• 1-line line spacing
• Do not compress
• Important: Max. one page!
• Font and font size well readable, not too small (min. 10 pt).
• Recommended: Arial (11 pt) (classic), Calibri (12), Calibri (11), Verdana (10)
• Bahnschrift (11) Not justified, for better readability use left alignment.
• Start approx. 16.9 mm from the upper edge of the page.
• Sender alternatively in header ("Letterhead")
• Sender information: Name, street, house number, postal code, city, telephone number, private e-mail-address Telephone numbers are separated into their functional components by spaces
• Distance sender field and receiver field: 3-4 blank lines
• No blank line between street and city in the address field 
• "zu Händen" is no longer used
• Information:

          Name of the company with legal form

          Department or contact person

          Street, house number or mailbox

          Postcode City

Date and Place

• Right-aligned over the subject line
• Place is only mentioned if it differs from the sender
• 1. February 20xx or 01.02.20xx (not: 01. February 2014)  
• Dismiss the word "subject
• Bold Text 
• Maximum 2-line subject
• Leave 1-2 blank lines between subject and salutation, one blank line for 2-line subject

Salutation and Text

• "Dear Mrs. X", "Dear Mr. Y", "Dear Ladies and Gentlemen" if no contact person is named in the job announcement. Spell name correctly and use title if necessary
• Blank line between salutation and cover letter text. Visually separate Paragraphs in the cover letter text with blank lines.

Greeting and Closure

• One blank line between the text of the cover letter and the greeting
• "Sincerely yours"; "Best wishes"; "Greetings from Karlsruhe"
• Don't forget your signature (scan it in and insert it as an image)
• Optional: First and last Name

Attachments :

• After the signature one often write the term "Attachments" in Germany
• Can be placed, but is not necessary
• Attached documents are no longer listed

Video tutorial for the cover letter

Cover letter - examples.

The perfect application can look for each applicant, job or company completely different. A cover letter that has been formulated with a lot of effort for a specific position does not fit for other positions.

Consider our sample documents as a suggestion, yours can look completely different - the main purpose is that they are clear and all essentials can be understood quickly.

Example-Cover Letter Job Start after Gradation (German) Example-Cover Letter Internship with little experienc e (German) Example-Cover Letter Internship with experience  (German) Example-Cover Letter with PhD  (German)

Cover Letter Examples

#scribendiinc

This cover letter example will help you to write and format your document

Writing a cover letter is a challenging task—one that can mean the difference between landing your dream job or receiving a candidate rejection letter. There is more to a cover letter than simply writing it; you also have to worry about how to format a cover letter .

Don't stress over writing your cover letter. By following our cover letter example, you will be well on your way to writing a proper cover letter. And remember, if you aren't sure that your cover letter is error-free or formatted correctly, send it to our resume editors for their expert input.

Our cover letter example

Jane Doe 123 Spruce Avenue Anytown, MI 12345

John Smith, Human Resources Manager Acorn Merchandising 456 Maple Way Anytown, MI 67890

May 23, 2017

Re: Customer Service position

Dear Mr. Smith:

Thank you for agreeing to answer my questions earlier this week regarding your website advertisement for the Customer Service position currently available at Acorn Merchandising.

My qualifications and experience complement the responsibilities outlined in your advertisement and include over 10 years of customer service experience in increasingly challenging roles. I have been able to advance in my career through demonstrated initiative and the ability to work effectively under pressure. In my most recent position, as Customer Support Representative at a large pharmaceutical manufacturing company, I was given the opportunity to overhaul our entire department. My modifications increased our efficiency by 57%. I have developed the ability to work independently in a complex environment, which has strengthened my communication and organizational skills. My training includes a secretarial diploma and courses in Organization and Resource Management. As you can see by my resume, I have an ongoing commitment to professional development. I would be available to start this position with 2 weeks' notice.

I look forward to hearing from you to further discuss this opportunity. I can be reached at the numbers indicated below; a message can be left on my machine if I am not available. Thank you for your consideration.

Respectfully,

Jane Doe Home phone: (555) 555-5555 Cell phone: (555) 554-5545

cc. Human Resources

Image source: Matthew Henry/Unsplash.com

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Work in Production Blog

How to write about “problem solving” in your cover letter.

“Problem solving” comes up a lot in job listings. When it does, it is useful to give some examples of your ability in your cover letter. Indeed, recently I’ve seen this come up as a requirement in job listings.

Like every other qualification, it is useless to simply assert that you have an ability or experience. You have to prove it through referencing your work experience. Here is a template for writing the story about “problem solving.”

• Outline a problem that came up at work
• Explain what disaster could have happened, or was happening, if it were not resolved
• Elucidate what you did to solve the problem
• Describe the good result that happened
• Express the excellent wider consequences

“ I’m good at solving problems [an adverb or descriptor from the listing like “quickly” or “innovatively” or “on the fly”], like the time when [something went wrong] at [your recent job]. This meant that [some horrible thing could happen or had happened] which we wanted to avoid. I realized that I should [do this, then that]. That meant that [immediate positive outcome going forward], and [excellent wider consequence such as work continued safely, money or time was saved, the client was very pleased and came back with repeat business.]”

One of the tricks here is to not say “the problem was avoided” as the good result or positive consequence. Just saying something like that doesn’t give as good an impression. It could show you as someone who is problem-focused and stuck in negative language and thinking. It may take a few minutes to find a way to express what did happen , rather than what did not , but it will strengthen you cover letter enormously.

The template also works when the problem you solved was some kind of chronic or ongoing issue, rather than an emergency.

“ At [my old job] we had an ongoing issue with [describe the problem]. This meant that every time [something happened] we had [this next thing happen.] This was costly [in some specific way – time, expenses, customer satisfaction, high churn]. I proposed that we [implement or institute this new procedure]. We were able to save [this is a good place to insert a metric – hours, dollars, %’age increase in sales]. It meant that the staff were much happier and able to focus on [some good thing instead of the problem, like delivering client services.]”

This step-by-step method is also a great way to approach this kind of question in an interview, especially if the interviewer asks you to describe your strengths. Have a couple of these stories, that reference the kind of problem that can come up at the prospective job, that you have practiced saying aloud.

The flip side of this skill is planning abilities. Remember the adage, “ If you fail to plan, you plan to fail. ” I like to start any problem-solving description with the phrase, “ I find that attention to planning helps avoid many problems, but they still can happen. I’m good at solving problems “…..and so on.

You can learn more about writing cover letters and expressing your skills in terms of a narrative in my book, “ Work In Production Part Two: How to write a killer cover letter the UPM will actually want to read. “

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Community Involvement Cover Letter Example

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Start your Community Involvement cover letter by addressing the recipient by name, if possible. Then, introduce yourself and state the role you're applying for. Immediately express your enthusiasm for the community involvement opportunity and briefly mention how your skills, experience, or passion align with the organization's mission or project. For example, "I am excited to apply for the volunteer coordinator position at XYZ Nonprofit. As a dedicated community servant with over five years of experience in organizing and leading volunteer programs, I am confident in my ability to contribute significantly to your team." Remember, the opening paragraph should grab the reader's attention and make them want to learn more about you.

The best way for Community Involvements to end a cover letter is by expressing gratitude for the reader's time and consideration, reiterating their interest in the role, and indicating a desire for further discussion. For example, "Thank you for considering my application. I am eager to bring my passion for community service to your organization and look forward to the opportunity to discuss how my skills and experiences align with your needs." This ending is effective as it shows appreciation, reinforces interest, and opens the door for future communication. It's also important to end with a professional closing, such as "Sincerely" or "Best regards," followed by your name.

In a cover letter, Community Involvements should include the following: 1. Introduction: Start by introducing yourself and the role you are applying for. Mention where you found the opportunity and why it interests you. 2. Relevant Experience: Highlight your past experiences in community involvement. This could be volunteer work, community service, or any other activities that demonstrate your commitment to the community. Be specific about your roles, responsibilities, and the impact of your work. 3. Skills and Qualities: Discuss the skills and qualities you have gained from your community involvement that make you suitable for the role. This could include leadership skills, teamwork, problem-solving, communication skills, or any other relevant skills. 4. Connection to the Organization: Show that you understand the organization's mission and values and explain why they resonate with you. Discuss how your community involvement aligns with these values. 5. Future Contributions: Explain how you plan to contribute to the organization and its community in the future. This could be through specific projects, initiatives, or general commitment to the organization's mission. 6. Closing: Conclude by expressing your enthusiasm for the role and your eagerness to further discuss your qualifications. Thank the reader for their time and consideration. Remember, a cover letter should be tailored to each specific role and organization. It's your chance to show not only what you've done, but also who you are and why you're a good fit for the role.

Related Cover Letters for Community Involvement

Church volunteer cover letter.

Community Volunteer Cover Letter

School Volunteer Cover Letter

Student Volunteer Cover Letter

Counselor Cover Letter

Mental Health Counselor Cover Letter

Volunteer Cover Letter

Community Involvement Cover Letter

Related Resumes for Community Involvement

Church volunteer resume example.

Community Volunteer Resume Example

School volunteer resume example, student volunteer resume example, counselor resume example.

Mental Health Counselor Resume Example

Volunteer resume example, community involvement resume example, try our ai-powered resume builder.

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Three excellent cover letter examples

Cover letters are the first chance you have to impress an employer – they’re not just a protective jacket for your CV. Here’s our guide on what to include and how to format them

• More CV and cover letter templates
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The first thing a potential employer sees in your job application is the cover letter. This doesn’t just support your CV – it’s an opportunity for you to stand out from the crowd and persuade the recruiter to put you through to the next round.

Be wary of spending hours on perfecting your CV at the expense of your cover letter. If you need some inspiration on what to include and what format to use, here are our helpful guides – just remember not to copy them as exact templates.

1. Standard, conservative style

This is ideal for sectors such as business, law, accountancy and retail. For more creative sectors, a letter like this might be less appealing, and could work against you.

Dear Mr Black, Please find enclosed my CV in application for the post advertised in the Guardian on 30 November. The nature of my degree course has prepared me for this position. It involved a great deal of independent research, requiring initiative, self-motivation and a wide range of skills. For one course, [insert course], an understanding of the [insert sector] industry was essential. I found this subject very stimulating. I am a fast and accurate writer, with a keen eye for detail and I should be very grateful for the opportunity to progress to market reporting. I am able to take on the responsibility of this position immediately, and have the enthusiasm and determination to ensure that I make a success of it. Thank you for taking the time to consider this application and I look forward to hearing from you in the near future. Yours sincerely

2. Standard speculative letter

This may vary according to the nature of the organisation and the industry you’re applying to.

Dear Mr Brown, I am writing to enquire if you have any vacancies in your company. I enclose my CV for your information. As you can see, I have had extensive vacation work experience in office environments, the retail sector and service industries, giving me varied skills and the ability to work with many different types of people. I believe I could fit easily into your team. I am a conscientious person who works hard and pays attention to detail. I’m flexible, quick to pick up new skills and eager to learn from others. I also have lots of ideas and enthusiasm. I’m keen to work for a company with a great reputation and high profile like [insert company name]. I have excellent references and would be delighted to discuss any possible vacancy with you at your convenience. In case you do not have any suitable openings at the moment, I would be grateful if you would keep my CV on file for any future possibilities. Yours sincerely

3. Letter for creative jobs

We’ve used the example of a copywriter but you can adapt it for your profession. The aim of a creative letter is to be original and show you have imagination, but understand what the job entails. Balance is essential: don’t be too wacky, or it will turn off the reader.

Dear Ms Green, · Confused by commas? · Puzzled by parenthesis? · Stumped by spelling? · Perturbed by punctuation? · Annoyed at the apostrophe? (And alliteration?) Well, you’re not alone. It seems that fewer and fewer people can write. Unfortunately, there are still a lot of people who can read. So they’ll spot a gaffe from a mile off. And that means it’s a false economy, unless you’re 100% sure of yourself, to write your own materials. (Or to let clients do it for themselves.) To have materials properly copywritten is, when one considers the whole process of publishing materials and the impact that the client wishes to make, a minor expense. Sloppiness loses clients, loses customers. There is an answer. Me. Firm quotes are free. You can see some of what I do on my multilingual website at [insert web address]. If you’d like, I can get some samples out to you within 24 hours. And, if you use me, you’ll have some sort of guarantee that you can sleep soundly as those tens of thousands of copies are rolling off the presses. Luck shouldn’t come into it! With kindest regards

Other helpful resources

How to write a perfect CV and cover letter

Applying for jobs without experience? How to build and sell your skills

Five steps to the perfect graduate CV

School-leavers and graduates: how to write your first CV

How to write a personal statement for your CV

CV templates to fit every stage of your career

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Innovative Cover Letter Strategies for 2024

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By:  Aurora Nightly

Published: Mar 22, 2024

The importance of leveraging innovative cover letter strategies can’t be overstated. With the job market evolving rapidly, technology continuing to reshape recruitment processes, and competition growing fiercer by the day, students and professionals must adapt their approaches to cover letter writing to remain relevant and impactful.

Below, you’ll find various inventive techniques for approaching cover letters that will effectively showcase your skills, experiences, and unique value propositions to prospective employers.

Understanding ATS

First, it’s important to understand what Applicant Tracking Systems (ATS) are and how they’re used. The main goal of ATS is to streamline recruitment by scanning resumes and cover letters for relevant keywords and qualifications. So, to optimize your application’s chances getting noticed, you need to tailor your cover letter to align with ATS requirements. That involves incorporating industry-specific terms and highlighting relevant skills and experiences.

It’s also important to proper format your cover letters and make their content as clear as possible, which will improve readability for ATS (and for hiring managers). So, opt for a clean, easy-to-read layout that makes your content stand out. Use a standard font style and size, such as Arial or Times New Roman, to ensure readability across different devices and platforms. Next, maintain consistent formatting throughout your cover letter, including margins, spacing, and alignment. You can also use bullet points to highlight key achievements or qualifications for quick reference.

Personalizing and Customizing

Personalizing and customizing your cover letters significantly enhance your job application. Just like  you would  tailor your resume  to fit a specific job description, your cover letter should also be customized for each application. One way to do this is to address hiring managers by name and reference specific details about the company or the job position. This demonstrates your genuine interest and attention to detail. Also, consider mentioning recent company achievements, projects, or values that resonate with you. In addition, provide concrete examples, showcasing how your skills and experiences align with the job requirements. Finally, make sure to express your enthusiasm for this specific role.

Storytelling

Embracing a storytelling approach in your cover letter can elevate your job application to new heights. By weaving a narrative that showcases your professional journey and accomplishments, you engage hiring managers on a deeper level. Sharing anecdotes that highlight your skills, challenges, and significant achievements ill attract their attention and create a memorable impression.

Storytelling also allows you to compellingly convey your passion and enthusiasm for the role. And crafting a narrative-driven cover letter makes you more relatable and demonstrates your communication skills. Finally, sharing stories about your experiences can provide talking points for a  successful future interview , helping you articulate your qualifications more effectively.

Highlighting Achievements

Effectively showcasing your achievements and accomplishments in your cover letter can significantly boost your chances of landing the job. Highlighting quantifiable accomplishments demonstrates your tangible contributions and value to potential employers. So, strive to include specific examples and metrics to illustrate the impact of your work, such as increasing sales revenue by a certain percentage or completing projects ahead of schedule. Emphasizing your successful track record will capture hiring managers’ attention and differentiate yourself from other candidates. Moreover, showcasing your achievements reinforces your credibility and suitability for the role.

Adding Multimedia Elements

Exploring the integration of multimedia elements into your cover letter can provide a unique edge in today’s competitive job market. For example, consider incorporating links to your online portfolio or online videos that showcase your skills or achievements. However, you must ensure compatibility and professionalism when multimedia is included in your application. So, opt for formats that are widely accessible and easily viewed across different devices and platforms.

Demonstrating Industry Knowledge

Demonstrating industry knowledge in your cover letter is a great way to show potential employers that you’re informed and engaged. So, stay up to date on the latest trends, developments, and challenges in your field by regularly reading industry publications and following relevant blogs or forums. If it makes sense to, you might include specific examples of industry insights or trends in your cover letter, showcasing your understanding of the industry or role. You might also want to highlight any relevant certifications, courses, or workshops you’ve completed to demonstrate your commitment to staying informed. Finally, you could discuss how your knowledge can benefit the company, whether it’s by offering innovative solutions or adapting quickly to industry changes.

Originally published by The Vault .

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Cover Letter

A good cover letter is always unique, regardless of whether it is a cover letter for an internship or for starting a career. Five cover letters tailored to the desired job/internship employer are more promising than 100 applications in which only names and little things are exchanged.

We have compiled the most important tips for the correct structure of the application and for a good cover letter for you.

• How do I approach the cover letter?
• Formulation tips
• How should the cover letter be structured?
• Cover letter example

Preparation

• Study the job advertisement in detail before formulating the cover letter. Extensive Internet research on the work/internship employer is fundamental, regardless of whether it is a voluntary or a mandatory internship. This is also necessary for a speculative application !
• A well-prepared phone call increases their chances. The aim of a phone call is to arouse the recruiter's interest. Briefly summarize your strengths and qualifications for the position and ask specific questions. This will give you a good opening for the cover letter. In it, you can then thank them for the interview and pick up on the content.

Formal structure

Correct format.

From a formal point of view, a cover letter is a business letter with which you present your request. The Din 5008 standard specifies the correct structure.

The salutation in the cover letter

The salutation "Dear Sir or Madam" is out! You should use the name of the contact person, especially if this person is listed in the job advertisement. If it is not there, you can often find the name on the homepage of the work/internship employer. You can call the information desk of the institution or company to be addressed to ask for the name of the person responsible for personnel.

Name of contact person:in

Also, have a simple-sounding name of the contact:in spelled out for you. This will help you avoid embarrassing mistakes: Mayer, Meier or Meyer? The first word after the salutation is written in lower case. The correct form of address is: Dear Ms. Meyer, thank you ...

Use of correct company names

For example, the "GmbH" or "AG" must not be forgotten in the cover letter. The company spelling using upper and lower case letters must be observed. Tip: Adopt the designation in the imprint on the homepage if this information is not clear from the advertisement.

Subject line

The subject line is displayed in bold. It must not be forgotten. Obsolete terms such as "Ref.:", "Subject" or "Ref.:", "Reference:" before the content "Application as..." are no longer used in the cover letter.

Font & size

Cover letter and resume should be written uniformly in the same font and font size. Only the personal letterhead may deviate from this. Font size 12 is recommended; all legible types such as Arial, Times New Roman or Calibri are suitable as fonts.

Attachments

On the lower left margin, list the word attachments. The word is neither bolded nor underlined. The individual attachments are not listed.

Underlining

In address line, subject line or text, underlining is generally not used in the cover letter.

The correct number of spaces in the text must be observed. MS-Word has the "show/hide all formatting characters" button for checking.

Formulation tips for the cover letter

The cover letter is not a formulation of the resume. Focus on the 2-4 most important points that best fit the advertised position.

Short is not rude! The cover letter should not exceed ten sentences and should not be longer than one page.

The first sentence should not consist of a repetition of the subject line. Avoid sentence blocks such as "I hereby apply...".

For each sentence, consider whether it says something about you personally. Sentences that could literally come from other applicants do not bring any advantages!

Use a writing style in the cover letter that is easy to understand . Avoid nested sentences or jumping around in content.

Do not use repeated words from the advertisement in the cover letter. Nevertheless, name qualities that correspond to the advertisement, preferably by giving examples. So not: "I am a team player, motivated and reliable." But: "During my internship at XY, I worked on the YZ project. I worked there in an interdisciplinary team and my tasks were XX and YY."

Sentences that start with "I am...[unspecific enumeration]" will not get you anywhere. Much better is "I have done ... [specific example] ."

Do not use redundant sentences or informationless sentence fragments . Examples of such sentence fragments to avoid: "As you can see from my resume..." "For these stated reasons, I am applying..." "I am seeking a challenging position..."

If you want to write about the employer, describe what interests you. For example, projects to which you can make a personal connection. Don't use standard phr ases like "innovative, international, market leader" - many applicants use these verbatim in their cover letter.

Recruiters often have not studied the subject for which applicants are being sought. If knowledge is required that you can cover analogously with very similar qualifications, you should definitely mention this in the cover letter.

No justifications , explanations, repetitions or settlements with the past belong in a cover letter.

Correct format From a formal point of view, a cover letter is a business letter with which you present your request. The Din 5008 standard specifies the correct structure.

The salutation in the cover letter The salutation "Dear Sir or Madam" is out! You should use the name of the contact person, especially if this person is listed in the job advertisement. If it is not there, you can often find the name on the homepage of the job/internship employer. You can call the information desk of the institution or company to be approached to ask for the name of the:the recruiter.

Name of contact person Also have them spell out a simple sounding name of the:the contact person:in. This will help you avoid embarrassing mistakes: Mayer, Meier or Meyer? The first word after the salutation is written in lower case. Correct is: Dear Ms. Meyer, thank you ....

Use correct company names For example, do not forget the "GmbH" or "AG" in the cover letter. The company spelling using upper and lower case letters must be observed. Tip: Take over the designation in the imprint on the homepage, if this information is not to be inferred clearly from the advertisement.

Subject line The subject line is printed in bold. It must not be forgotten. Obsolete terms such as "Betr.:", "Subject" or "Bez.:", "Bezug:" before the content "Bewerbung als..." are no longer used in the cover letter.

Font & Font Size Cover letter and resume should be uniformly written in the same font and font size. Only the personal letterhead may deviate from this. Font size 12 is recommended; all legible types such as Arial, Times New Roman or Calibri are suitable as fonts.

Attachments The word Attachments should be listed on the lower left margin. The word is neither bolded nor underlined. The individual attachments are not listed.

Underlining Generally, underlining is not used in the address line, subject line or text in the cover letter.

Spaces The correct number of spaces in the text must be observed. MS-Word has the button "show/hide all formatting characters" for checking.

Example - Cover letter

Here you will find a sample cover letter. The text marked in red must be adjusted from place to place. The length shows a realistic picture.

"Essay - The Challenges of Black Students..."

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