Hertz CEO Kathryn Marinello with CFO Jamere Jackson and other members of the executive team in 2017

Top 40 Most Popular Case Studies of 2021

Two cases about Hertz claimed top spots in 2021's Top 40 Most Popular Case Studies

Two cases on the uses of debt and equity at Hertz claimed top spots in the CRDT’s (Case Research and Development Team) 2021 top 40 review of cases.

Hertz (A) took the top spot. The case details the financial structure of the rental car company through the end of 2019. Hertz (B), which ranked third in CRDT’s list, describes the company’s struggles during the early part of the COVID pandemic and its eventual need to enter Chapter 11 bankruptcy. 

The success of the Hertz cases was unprecedented for the top 40 list. Usually, cases take a number of years to gain popularity, but the Hertz cases claimed top spots in their first year of release. Hertz (A) also became the first ‘cooked’ case to top the annual review, as all of the other winners had been web-based ‘raw’ cases.

Besides introducing students to the complicated financing required to maintain an enormous fleet of cars, the Hertz cases also expanded the diversity of case protagonists. Kathyrn Marinello was the CEO of Hertz during this period and the CFO, Jamere Jackson is black.

Sandwiched between the two Hertz cases, Coffee 2016, a perennial best seller, finished second. “Glory, Glory, Man United!” a case about an English football team’s IPO made a surprise move to number four.  Cases on search fund boards, the future of malls,  Norway’s Sovereign Wealth fund, Prodigy Finance, the Mayo Clinic, and Cadbury rounded out the top ten.

Other year-end data for 2021 showed:

  • Online “raw” case usage remained steady as compared to 2020 with over 35K users from 170 countries and all 50 U.S. states interacting with 196 cases.
  • Fifty four percent of raw case users came from outside the U.S..
  • The Yale School of Management (SOM) case study directory pages received over 160K page views from 177 countries with approximately a third originating in India followed by the U.S. and the Philippines.
  • Twenty-six of the cases in the list are raw cases.
  • A third of the cases feature a woman protagonist.
  • Orders for Yale SOM case studies increased by almost 50% compared to 2020.
  • The top 40 cases were supervised by 19 different Yale SOM faculty members, several supervising multiple cases.

CRDT compiled the Top 40 list by combining data from its case store, Google Analytics, and other measures of interest and adoption.

All of this year’s Top 40 cases are available for purchase from the Yale Management Media store .

And the Top 40 cases studies of 2021 are:

1.   Hertz Global Holdings (A): Uses of Debt and Equity

2.   Coffee 2016

3.   Hertz Global Holdings (B): Uses of Debt and Equity 2020

4.   Glory, Glory Man United!

5.   Search Fund Company Boards: How CEOs Can Build Boards to Help Them Thrive

6.   The Future of Malls: Was Decline Inevitable?

7.   Strategy for Norway's Pension Fund Global

8.   Prodigy Finance

9.   Design at Mayo

10. Cadbury

11. City Hospital Emergency Room

13. Volkswagen

14. Marina Bay Sands

15. Shake Shack IPO

16. Mastercard

17. Netflix

18. Ant Financial

19. AXA: Creating the New CR Metrics

20. IBM Corporate Service Corps

21. Business Leadership in South Africa's 1994 Reforms

22. Alternative Meat Industry

23. Children's Premier

24. Khalil Tawil and Umi (A)

25. Palm Oil 2016

26. Teach For All: Designing a Global Network

27. What's Next? Search Fund Entrepreneurs Reflect on Life After Exit

28. Searching for a Search Fund Structure: A Student Takes a Tour of Various Options

30. Project Sammaan

31. Commonfund ESG

32. Polaroid

33. Connecticut Green Bank 2018: After the Raid

34. FieldFresh Foods

35. The Alibaba Group

36. 360 State Street: Real Options

37. Herman Miller

38. AgBiome

39. Nathan Cummings Foundation

40. Toyota 2010

Cart

  • SUGGESTED TOPICS
  • The Magazine
  • Newsletters
  • Managing Yourself
  • Managing Teams
  • Work-life Balance
  • The Big Idea
  • Data & Visuals
  • Reading Lists
  • Case Selections
  • HBR Learning
  • Topic Feeds
  • Account Settings
  • Email Preferences

HBS Case Selections

it related case studies

Innovation at Moog Inc.

  • Brian J. Hall
  • Ashley V. Whillans
  • Davis Heniford
  • Dominika Randle
  • Caroline Witten

Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)

  • Linda A. Hill
  • Emily Tedards

Juan Valdez: Innovation in Caffeination

  • Michael I. Norton
  • Jeremy Dann

UGG Steps into the Metaverse

  • Shunyuan Zhang
  • Sharon Joseph
  • Sunil Gupta
  • Julia Kelley

Metaverse Wars

  • David B. Yoffie
  • Matt Higgins

Roblox: Virtual Commerce in the Metaverse

  • Ayelet Israeli
  • Nicole Tempest Keller

Timnit Gebru: "SILENCED No More" on AI Bias and The Harms of Large Language Models

  • Tsedal Neeley
  • Stefani Ruper

Hugging Face: Serving AI on a Platform

  • Shane Greenstein
  • Kerry Herman
  • Sarah Gulick

SmartOne: Building an AI Data Business

  • Karim R. Lakhani
  • Pippa Tubman Armerding
  • Gamze Yucaoglu
  • Fares Khrais

Honeywell and the Great Recession (A)

  • Sandra J. Sucher
  • Susan Winterberg

Target: Responding to the Recession

  • Ranjay Gulati
  • Catherine Ross
  • Richard S. Ruback
  • Royce Yudkoff

Hometown Foods: Changing Price Amid Inflation

  • Julian De Freitas
  • Jeremy Yang
  • Das Narayandas

Elon Musk's Big Bets

  • Eric Baldwin

Elon Musk: Balancing Purpose and Risk

  • Shikhar Ghosh
  • Sarah Mehta

Tesla's CEO Compensation Plan

  • Krishna G. Palepu
  • John R. Wells
  • Gabriel Ellsworth

China Rapid Finance: The Collapse of China's P2P Lending Industry

  • William C. Kirby
  • Bonnie Yining Cao
  • John P. McHugh

Forbidden City: Launching a Craft Beer in China

  • Christopher A. Bartlett
  • Carole Carlson

Booking.com

  • Stefan Thomke
  • Daniela Beyersdorfer

Innovation at Uber: The Launch of Express POOL

  • Chiara Farronato
  • Alan MacCormack

Racial Discrimination on Airbnb (A)

  • Michael Luca
  • Scott Stern
  • Hyunjin Kim

GitLab and the Future of All-Remote Work (A)

  • Prithwiraj Choudhury
  • Emma Salomon

TCS: From Physical Offices to Borderless Work

Creating a virtual internship at goldman sachs.

  • Iavor Bojinov

Unilever's Response to the Future of Work

  • William R. Kerr
  • Emilie Billaud
  • Mette Fuglsang Hjortshoej

AT&T, Retraining, and the Workforce of Tomorrow

  • Joseph B. Fuller
  • Carl Kreitzberg

Leading Change in Talent at L'Oreal

  • Lakshmi Ramarajan
  • Vincent Dessain
  • Emer Moloney
  • William W. George
  • Andrew N. McLean

Eve Hall: The African American Investment Fund in Milwaukee

  • Steven S. Rogers
  • Alterrell Mills

United Housing - Otis Gates

  • Mercer Cook

The Home Depot: Leadership in Crisis Management

  • Herman B. Leonard
  • Marc J. Epstein
  • Melissa Tritter

The Great East Japan Earthquake (B): Fast Retailing Group's Response

  • Hirotaka Takeuchi
  • Kenichi Nonomura
  • Dena Neuenschwander
  • Meghan Ricci
  • Kate Schoch
  • Sergey Vartanov

Insurer of Last Resort?: The Federal Financial Response to September 11

  • David A. Moss
  • Sarah Brennan

Under Armour

  • Rory McDonald
  • Clayton M. Christensen
  • Daniel West
  • Jonathan E. Palmer
  • Tonia Junker

Hunley, Inc.: Casting for Growth

  • John A. Quelch
  • James T. Kindley

Bitfury: Blockchain for Government

  • Mitchell B. Weiss
  • Elena Corsi

Deutsche Bank: Pursuing Blockchain Opportunities (A)

  • Lynda M. Applegate
  • Christoph Muller-Bloch

Maersk: Betting on Blockchain

  • Scott Johnson

Yum! Brands

  • Jordan Siegel
  • Christopher Poliquin

Bharti Airtel in Africa

  • Tanya Bijlani

Li & Fung 2012

  • F. Warren McFarlan
  • Michael Shih-ta Chen
  • Keith Chi-ho Wong

Sony and the JK Wedding Dance

  • John Deighton
  • Leora Kornfeld

United Breaks Guitars

David dao on united airlines.

  • Benjamin Edelman
  • Jenny Sanford

Marketing Reading: Digital Marketing

  • Joseph Davin

Social Strategy at Nike

  • Mikolaj Jan Piskorski
  • Ryan Johnson

The Tate's Digital Transformation

Social strategy at american express, mellon financial and the bank of new york.

  • Carliss Y. Baldwin
  • Ryan D. Taliaferro

The Walt Disney Company and Pixar, Inc.: To Acquire or Not to Acquire?

  • Juan Alcacer
  • David J. Collis

Dow's Bid for Rohm and Haas

  • Benjamin C. Esty

Finance Reading: The Mergers and Acquisitions Process

  • John Coates

Apple: Privacy vs. Safety? (A)

  • Henry W. McGee
  • Nien-he Hsieh
  • Sarah McAra

Sidewalk Labs: Privacy in a City Built from the Internet Up

  • Leslie K. John

Data Breach at Equifax

  • Suraj Srinivasan
  • Quinn Pitcher
  • Jonah S. Goldberg

Apple's Core

  • Noam Wasserman

Design Thinking and Innovation at Apple

  • Barbara Feinberg

Apple Inc. in 2012

  • Penelope Rossano

Iz-Lynn Chan at Far East Organization (Abridged)

  • Anthony J. Mayo
  • Dana M. Teppert

Barbara Norris: Leading Change in the General Surgery Unit

  • Boris Groysberg
  • Nitin Nohria
  • Deborah Bell

Adobe Systems: Working Towards a "Suite" Release (A)

  • David A. Thomas
  • Lauren Barley
  • Jan W. Rivkin

Starbucks Coffee Company: Transformation and Renewal

  • Nancy F. Koehn
  • Kelly McNamara
  • Nora N. Khan
  • Elizabeth Legris

JCPenney: Back in Business

  • K. Shelette Stewart
  • Christine Snively

Home Nursing of North Carolina

Castronics, llc, gemini investors, angie's list: ratings pioneer turns 20.

  • Robert J. Dolan

Basecamp: Pricing

  • Frank V. Cespedes
  • Robb Fitzsimmons

J.C. Penney's "Fair and Square" Pricing Strategy

J.c. penney's 'fair and square' strategy (c): back to the future.

  • Jose B. Alvarez

Osaro: Picking the best path

  • James Palano
  • Bastiane Huang

HubSpot and Motion AI: Chatbot-Enabled CRM

  • Thomas Steenburgh

GROW: Using Artificial Intelligence to Screen Human Intelligence

  • Ethan S. Bernstein
  • Paul D. McKinnon
  • Paul Yarabe

it related case studies

Arup: Building the Water Cube

  • Robert G. Eccles
  • Amy C. Edmondson
  • Dilyana Karadzhova

(Re)Building a Global Team: Tariq Khan at Tek

Managing a global team: greg james at sun microsystems, inc. (a).

  • Thomas J. DeLong

Organizational Behavior Reading: Leading Global Teams

Ron ventura at mitchell memorial hospital.

  • Heide Abelli

Anthony Starks at InSiL Therapeutics (A)

  • Gary P. Pisano
  • Vicki L. Sato

Wolfgang Keller at Konigsbrau-TAK (A)

  • John J. Gabarro

The 2010 Chilean Mining Rescue (A)

  • Faaiza Rashid

IDEO: Human-Centered Service Design

  • Ryan W. Buell
  • Andrew Otazo
  • Benjamin Jones
  • Alexis Brownell

it related case studies

David Neeleman: Flight Path of a Servant Leader (A)

  • Matthew D. Breitfelder

Coach Hurley at St. Anthony High School

  • Scott A. Snook
  • Bradley C. Lawrence

Shapiro Global

  • Michael Brookshire
  • Monica Haugen
  • Michelle Kravetz
  • Sarah Sommer

Kathryn McNeil (A)

  • Joseph L. Badaracco Jr.
  • Jerry Useem

Carol Fishman Cohen: Professional Career Reentry (A)

  • Myra M. Hart
  • Robin J. Ely
  • Susan Wojewoda

Alex Montana at ESH Manufacturing Co.

  • Michael Kernish

Michelle Levene (A)

  • Tiziana Casciaro
  • Victoria W. Winston

John and Andrea Rice: Entrepreneurship and Life

  • Howard H. Stevenson
  • Janet Kraus
  • Shirley M. Spence

Partner Center

  • Utility Menu

University Logo

harvardchan_logo.png

school logo

Harvard T.H. Chan School of Public Health Case-Based Teaching & Learning Initiative

Teaching cases & active learning resources for public health education, case library.

The Harvard Chan Case Library is a collection of teaching cases with a public health focus, written by Harvard Chan faculty, case writers, and students, or in collaboration with other institutions and initiatives.

Use the filters at right to search the case library by subject, geography, health condition, and representation of diversity and identity to find cases to fit your teaching needs. Or browse the case collections below for our newest cases, cases available for free download, or cases with a focus on diversity. 

Using our case library

Access to cases.

Many of our cases are available for sale through Harvard Business Publishing in the  Harvard T.H. Chan case collection . Others are free to download through this website .

Cases in this collection may be used free of charge by Harvard Chan course instructors in their teaching. Contact  Allison Bodznick , Harvard Chan Case Library administrator, for access.

Access to teaching notes

Teaching notes are available as supporting material to many of the cases in the Harvard Chan Case Library. Teaching notes provide an overview of the case and suggested discussion questions, as well as a roadmap for using the case in the classroom.

Access to teaching notes is limited to course instructors only.

  • Teaching notes for cases available through  Harvard Business Publishing may be downloaded after registering for an Educator account .
  • To request teaching notes for cases that are available for free through this website, look for the "Teaching note  available for faculty/instructors " link accompanying the abstract for the case you are interested in; you'll be asked to complete a brief survey verifying your affiliation as an instructor.

Using the Harvard Business Publishing site

Faculty and instructors with university affiliations can register for Educator access on the Harvard Business Publishing website,  where many of our cases are available . An Educator account provides access to teaching notes, full-text review copies of cases, articles, simulations, course planning tools, and discounted pricing for your students.

related case

What's New

Atkinson, M.K. , 2023. Organizational Resilience and Change at UMass Memorial , Harvard Business Publishing: Harvard T.H. Chan School of Public Health. Available from Harvard Business Publishing Abstract The UMass Memorial Health Care (UMMHC or UMass) case is an examination of the impact of crisis or high uncertainty events on organizations. As a global pandemic unfolds, the case examines the ways in which UMMHC manages crisis and poses questions around organizational change and opportunity for growth after such major events. The case begins with a background of UMMHC, including problems the organization was up against before the pandemic, then transitions to the impact of crisis on UMMHC operations and its subsequent response, and concludes with challenges that the organization must grapple with in the months and years ahead. A crisis event can occur at any time for any organization. Organizational leaders must learn to manage stakeholders both inside and outside the organization throughout the duration of crisis and beyond. Additionally, organizational decision-makers must learn how to deal with existing weaknesses and problems the organization had before crisis took center stage, balancing those challenges with the need to respond to an emergency all the while not neglecting major existing problem points. This case is well-suited for courses on strategy determination and implementation, organizational behavior, and leadership.

The case describes the challenges facing Shlomit Schaal, MD, PhD, the newly appointed Chair of UMass Memorial Health Care’s Department of Ophthalmology. Dr. Schaal had come to UMass in Worcester, Massachusetts, in the summer of 2016 from the University of Louisville (KY) where she had a thriving clinical practice and active research lab, and was Director of the Retina Service. Before applying for the Chair position at UMass she had some initial concerns about the position but became fascinated by the opportunities it offered to grow a service that had historically been among the smallest and weakest programs in the UMass system and had experienced a rapid turnover in Chairs over the past few years. She also was excited to become one of a very small number of female Chairs of ophthalmology programs in the country. 

Dr. Schaal began her new position with ambitious plans and her usual high level of energy, but immediately ran into resistance from the faculty and staff of the department.  The case explores the steps she took, including implementing a LEAN approach in the department, and the leadership approaches she used to overcome that resistance and build support for the changes needed to grow and improve ophthalmology services at the medical center. 

This case describes efforts to promote racial equity in healthcare financing from the perspective of one public health organization, Community Care Cooperative (C3). C3 is a Medicaid Accountable Care Organization–i.e., an organization set up to manage payment from Medicaid, a public health insurance option for low-income people. The case describes C3’s approach to addressing racial equity from two vantage points: first, its programmatic efforts to channel financing into community health centers that serve large proportions of Black, Indigenous, People of Color (BIPOC), and second, its efforts to address racial equity within its own internal operations (e.g., through altering hiring and promotion processes). The case can be used to help students understand structural issues pertaining to race in healthcare delivery and financing, to introduce students to the basics of payment systems in healthcare, and/or to highlight how organizations can work internally to address racial equity.

Kerrissey, M.J. & Kuznetsova, M. , 2022. Killing the Pager at ZSFG , Harvard Business Publishing: Harvard T.H. Chan School of Public Health case collection. Available from Harvard Business Publishing Abstract This case is about organizational change and technology. It follows the efforts of one physician as they try to move their department past using the pager, a device that persisted in American medicine despite having long been outdated by superior communication technology. The case reveals the complex organizational factors that have made this persistence possible, such as differing interdepartmental priorities, the perceived benefits of simple technology, and the potential drawbacks of applying typical continuous improvement approaches to technology change. Ultimately the physician in the case is not able to rid their department of the pager, despite pursuing a thorough continuous improvement effort and piloting a viable alternative; the case ends with the physician having an opportunity to try again and asks students to assess whether doing so is wise. The case can be used in class to help students apply the general concepts of organizational change to the particular context of technology, discuss the forces of stasis and change in medicine, and to familiarize students with the uses and limits of continuous improvement methods. 

Yatsko, P. & Koh, H. , 2021. Dr. Joan Reede and the Embedding of Diversity, Equity, and Inclusion at Harvard Medical School , Harvard T.H. Chan School of Public Health case collection. Available from Harvard Business Publishing Abstract For more than 30 years, Dr. Joan Reede worked to increase the diversity of voices and viewpoints heard at Harvard Medical School (HMS) and at its affiliate teaching hospitals and institutes. Reede, HMS’s inaugural dean for Diversity and Community Partnership, as well as a professor and physician, conceived and launched more than 20 programs to improve the recruitment, retention, and promotion of individuals from racial and ethnic groups historically underrepresented in medicine (UiMs). These efforts have substantially diversified physician faculty at HMS and built pipelines for UiM talent into academic medicine and biosciences. Reede helped embed the promotion of diversity, equity, and inclusion (DEI) not only into Harvard Medical School’s mission and community values, but also into the DEI agenda in academic medicine nationally. To do so, she found allies and formed enduring coalitions based on shared ownership. She bootstrapped and hustled for resources when few readily existed. And she persuaded skeptics by building programs using data-driven approaches. She also overcame discriminatory behaviors and other obstacles synonymous with being Black and female in American society. Strong core values and sense of purpose were keys to her resilience, as well as to her leadership in the ongoing effort to give historically marginalized groups greater voice in medicine and science.

Cases Available for Free Download

Louis, Y.E., et al. , 2019. Resident Doctors on Strike in Haiti's Public Hospitals , Harvard University: Social Medicine Consortium. Download free of charge Abstract In 2016, resident physicians organized a strike at the State University Hospital of Haiti (HUEH) in the capital of Port-au-Prince that eventually spread to at least ten other public hospitals in the country, effectively paralyzing the health care system for several months. Through interviews with strike participants and other key stakeholders in the Haitian medical system, this case explores the ethical challenges of health care worker strikes and the far-reaching consequences of the Haitian strike on the nation’s provision of health care and training of health professionals. Teaching note available for faculty/instructors.

Gordon, R., Rottingen, J.-A. & Hoffman, S. , 2014. WHO Negotiations on Financing Health Technologies , Harvard University: Global Health Education and Learning Incubator. Access online Abstract This case simulation helps students experience first-hand the challenges of multilateral negotiations in global health policy. In World Health Organization Negotiations on Developing and Financing Health Technologies students participate in negotiations as members of the decision-making body of the World Health Organization (WHO). Representatives from all WHO member states attend planning sessions, which focus on a specific health agenda prepared by the WHO executive board. Students must collectively develop a resolution that the 66th World Health Assembly will adopt at the upcoming meeting in May 2013. The focus of the resolution is the development and financing of new health technologies for those diseases that disproportionately affect developing countries. The resolution must be developed in a group process; individual resolutions are not possible. Students play the role of country member states at the Committee trying to develop a compromise that will be adopted by the WHO Executive Board. 

Chai, J., Gordon, R. & Johnson, P. , 2013. India's Daughter: The Rape that Galvanized a Nation , Harvard University: Global Health Education and Learning Incubator. Access online Abstract This case explores the national, global, and social media response to a woman’s brutal rape in India in late 2012. The young woman was raped by strangers while taking a private bus after attending an event with a male friend, and subsequently died from her injuries. India’s Daughter: The Rape that Galvanized a Nation is a part of a case series on violence against women that illustrate the critical role for leadership through an examination of how factors within a society influence women’s health, in particular gender based violence. Students analyze the situations described by considering the circumstances that placed each protagonist in vulnerable positions. Participants examined the commonalities and differences of these situations in an effort to understand the circumstances that affect women’s well-being. Additionally, using the cases as a framework, students analyze the connections between collective outrage, reactive action, and leadership.

Elizabeth, a middle-aged African American woman living in Minnesota, develops chest pain and eventually presents to a local emergency room, where she is diagnosed with stress-related pain and given Vicodin. Members of a non-profit wellness center where she is also seen reflect on the connection between her acute chest pain and underlying stress related to her socioeconomic status. On a larger level, how much of her health is created or controlled by the healthcare system? What non-medical policy decisions impacted Elizabeth such that she is being treated with Vicodin for stress?

Johnson, P. & Gordon, R. , 2014. Dr. Sam Thenya: A Women's Health Pioneer , Harvard University: Global Health Education and Learning Incubator. Access online Abstract This case tracks Dr. Sam Thenya’s challenges in establishing and sustaining two Kenyan health organizations for women’s health. Thenya founded the Gender Violence Recovery Centre (GVRC) and the Nairobi Women’s Hospital (NWH) Medical Training College. In particular, the case focuses on the choices made as he expanded these two closely connected enterprises even though the GVRC was a non-profit enterprise while the NWH was a for-profit enterprise. Students consider how he led change to improve women’s health at both the population and system levels. They reflect on his leadership and lessons learned as he sought to change the face of women’s health care in Kenya and shift societal attitudes about gender-based violence (GBV). Students analyze how Dr. Thenya scaled up his innovative model, and the subsequent decisions he made to sustain his enterprise. They consider the ways in which he adapted his vision in order to provide GBV services free of charge and expand the reach of these services. This case also provides a Kenyan context in which to discuss health care delivery, and explores general attitudes and issues surrounding GBV.

Focus on Diversity, Equity, and Inclusion

Yatsko, P. & Koh, H. , 2017. Dr. Jonathan Woodson, Military Health System Reform, and National Digital Health Strategy , Harvard Business Publishing: Harvard T.H. Chan School of Public Health case collection. Available from Harvard Business Publishing Abstract Dr. Jonathan Woodson faced more formidable challenges than most in his storied medical, public health, and military career, starting with multiple rotations in combat zones around the world. He subsequently took on ever more complicated assignments, including reforming the country’s bloated Military Health System (MHS) in his role as assistant secretary of defense for health affairs at the U.S. Department of Defense from 2010 to 2016. As the director of Boston University’s Institute for Health System Innovation and Policy starting in 2016, he devised a National Digital Health Strategy (NDHS) to harness the myriad disparate health care innovations taking place around the country, with the goal of making the U.S. health care system more efficient, patient-centered, safe, and equitable for all Americans. How did Woodson—who was also a major general in the U.S. Army Reserves and a skilled vascular surgeon—approach such complicated problems? In-depth research and analysis, careful stakeholder review, strategic coalition building, and clear, insightful communication were some of the critical leadership skills Woodson employed to achieve his missions.

Jessie Gaeta, the chief medical officer for Boston Health Care for the Homeless Program (BHCHP), learned on April 7, 2020 that the City of Boston needed BHCHP to design and staff in 48 hours one half of Boston Hope, a 1,000-bed field hospital for patients infected with COVID-19. The mysterious new coronavirus spreading around the world was now running rampant within BHCHP's highly vulnerable patient population: people experiencing homelessness in Boston. A nonprofit community health center, BHCHP for 35 years had been the primary care provider for Boston's homeless community. Over the preceding month, BHCHP's nine-person incident command team, spearheaded by Gaeta and CEO Barry Bock, had spent long hours reorganizing the program. (See Boston Health Care for the Homeless (A): Preparing for the COVID-19 Pandemic.) BHCHP leaders now confronted the most urgent challenge of their long medical careers. Without previous experience in large-scale disaster medicine, Gaeta and her colleagues had in short order to design and implement a disaster medicine model for COVID-19 that served the unique needs of people experiencing homelessness.

This case study recounts the decisive actions BHCHP leaders took to uncover unexpectedly widespread COVID-19 infection among Boston's homeless community in early April 2020. It details how they overcame their exhaustion to quickly design, staff, and operate the newly erected Boston Hope field hospital for the city's homeless COVID-19 patients. It then shows how they adjusted their disaster medicine model when faced with on-the-ground realities at Boston Hope regarding patients' psychological needs, limited English capabilities, substance use disorders, staff stress and burnout, and other issues.

On February 1, 2020, Jessie Gaeta, the chief medical officer for Boston Health Care for the Homeless Program (BHCHP), received news that a student in Boston had tested positive for the novel coronavirus virus that causes COVID-19 disease. Since mid-January, Gaeta had been following reports of the mysterious virus that had been sickening people in China. Gaeta was concerned. Having worked for BHCHP for 18 years, she understood how vulnerable people experiencing homelessness were to infectious diseases. She knew that the nonprofit program, as the primary medical provider for Boston’s homeless population, would have to lead the city’s response for that marginalized community. She also knew that BHCHP, as the homeless community’s key medical advocate, not only needed to alert local government, shelters, hospitals, and other partners in the city’s homeless support network, but do so in a way that spurred action in time to prevent illness and death. 

The case study details how BHCHP’s nine-person incident command team quickly reorganized the program and built a detailed response, including drastically reducing traditional primary care services, ramping up telehealth, and redeploying and managing staff. It describes how the team worked with partners and quickly designed, staffed, and made operational three small alternative sites for homeless patients, despite numerous challenges. The case then ends with an unwelcome discovery: BHCHP’s first universal testing event at a large city shelter revealed that one-third of nearly 400 people there had contracted COVID-19, that most of the infected individuals did not report symptoms, and that other large city shelters were likely experiencing similar outbreaks. To understand how BHCHP and its partners subsequently popped up within a few days a 500-bed field hospital, which BHCHP managed and staffed for the next two months, see Boston Health Care for the Homeless (B): Disaster Medicine and the COVID-19 Pandemic.  

This teaching case study examines psychological trauma in a community context and the relevance, both positive and negative, of social determinants of health. Healthy People 2020 views people residing in communities with large-scale psychological trauma as an emerging issue in mental health and mental health disorders (Healthy People, 2016). The case study, which focuses on Newark, New Jersey, addresses three of the five key determinants of health: social and community context, health and health care, and neighborhood and built environment. The three key determinants are addressed using psychological trauma as an exemplar in the context of trauma-informed systems. The social and community context is addressed using concepts of social cohesion, civic participation, and discrimination. Access to health and health care are addressed with discussion of access to mental health and primary care services, health literacy, and the medical home model. Neighborhood and built environment are viewed through the lens of available government and NGO programs and resources to improve the physical environment with a focus on quality of housing, crime and violence, and environmental conditions. Upstream interventions designed to improve mental health and well-being that support trauma-informed systems are analyzed. The use of Newark as the case study setting allows a real-life exploration of each of these three key determinants of health.

This case study has four sections – introduction, case study, side bar, and vignettes. Learners should work through the case, access appropriate resources, and work in a team for successful completion.

Filter cases

Author affiliation.

  • Harvard T.H. Chan School of Public Health (98) Apply Harvard T.H. Chan School of Public Health filter
  • Harvard Business School (22) Apply Harvard Business School filter
  • Global Health Education and Learning Incubator at Harvard University (12) Apply Global Health Education and Learning Incubator at Harvard University filter
  • Strategic Training Initiative for the Prevention of Eating Disorders (STRIPED) (11) Apply Strategic Training Initiative for the Prevention of Eating Disorders (STRIPED) filter
  • Social Medicine Consortium (8) Apply Social Medicine Consortium filter
  • Harvard Kennedy School of Government (1) Apply Harvard Kennedy School of Government filter
  • Harvard Malaria Initiative (1) Apply Harvard Malaria Initiative filter
  • Women, Gender, and Health interdisciplinary concentration (1) Apply Women, Gender, and Health interdisciplinary concentration filter

Geographic focus

  • United States (63) Apply United States filter
  • Massachusetts (14) Apply Massachusetts filter
  • International/multiple countries (11) Apply International/multiple countries filter
  • California (6) Apply California filter
  • Mexico (4) Apply Mexico filter
  • India (3) Apply India filter
  • Israel (3) Apply Israel filter
  • New York (3) Apply New York filter
  • Bangladesh (2) Apply Bangladesh filter
  • Colorado (2) Apply Colorado filter
  • Guatemala (2) Apply Guatemala filter
  • Haiti (2) Apply Haiti filter
  • Japan (2) Apply Japan filter
  • Kenya (2) Apply Kenya filter
  • South Africa (2) Apply South Africa filter
  • Uganda (2) Apply Uganda filter
  • United Kingdom (2) Apply United Kingdom filter
  • Washington state (2) Apply Washington state filter
  • Australia (1) Apply Australia filter
  • Cambodia (1) Apply Cambodia filter
  • China (1) Apply China filter
  • Connecticut (1) Apply Connecticut filter
  • Egypt (1) Apply Egypt filter
  • El Salvador (1) Apply El Salvador filter
  • Honduras (1) Apply Honduras filter
  • Liberia (1) Apply Liberia filter
  • Louisiana (1) Apply Louisiana filter
  • Maine (1) Apply Maine filter
  • Michigan (1) Apply Michigan filter
  • Minnesota (1) Apply Minnesota filter
  • New Jersey (1) Apply New Jersey filter
  • Nigeria (1) Apply Nigeria filter
  • Pakistan (1) Apply Pakistan filter
  • Philippines (1) Apply Philippines filter
  • Rhode Island (1) Apply Rhode Island filter
  • Turkey (1) Apply Turkey filter
  • Washington DC (1) Apply Washington DC filter
  • Zambia (1) Apply Zambia filter

Case availability & pricing

  • Available for purchase from Harvard Business Publishing (73) Apply Available for purchase from Harvard Business Publishing filter
  • Download free of charge (50) Apply Download free of charge filter
  • Request from author (4) Apply Request from author filter

Case discipline/subject

  • Healthcare management (55) Apply Healthcare management filter
  • Social & behavioral sciences (41) Apply Social & behavioral sciences filter
  • Health policy (35) Apply Health policy filter
  • Global health (28) Apply Global health filter
  • Multidisciplinary (16) Apply Multidisciplinary filter
  • Child & adolescent health (15) Apply Child & adolescent health filter
  • Marketing (15) Apply Marketing filter
  • Environmental health (12) Apply Environmental health filter
  • Human rights & health (11) Apply Human rights & health filter
  • Social innovation & entrepreneurship (11) Apply Social innovation & entrepreneurship filter
  • Women, gender, & health (11) Apply Women, gender, & health filter
  • Finance & accounting (10) Apply Finance & accounting filter
  • Population health (8) Apply Population health filter
  • Social medicine (7) Apply Social medicine filter
  • Epidemiology (6) Apply Epidemiology filter
  • Nutrition (6) Apply Nutrition filter
  • Technology (6) Apply Technology filter
  • Ethics (5) Apply Ethics filter
  • Life sciences (5) Apply Life sciences filter
  • Quality improvement (4) Apply Quality improvement filter
  • Quantative methods (3) Apply Quantative methods filter
  • Maternal & child health (1) Apply Maternal & child health filter

Health condition

  • Cancer (3) Apply Cancer filter
  • COVID-19 (3) Apply COVID-19 filter
  • Obesity (3) Apply Obesity filter
  • Breast cancer (2) Apply Breast cancer filter
  • Disordered eating (2) Apply Disordered eating filter
  • Ebola (2) Apply Ebola filter
  • Influenza (2) Apply Influenza filter
  • Injury (2) Apply Injury filter
  • Malaria (2) Apply Malaria filter
  • Alcohol & drug use (1) Apply Alcohol & drug use filter
  • Asthma (1) Apply Asthma filter
  • Breast implants (1) Apply Breast implants filter
  • Cardiovascular disease (1) Apply Cardiovascular disease filter
  • Cervical cancer (1) Apply Cervical cancer filter
  • Cholera (1) Apply Cholera filter
  • Food poisoning (1) Apply Food poisoning filter
  • HPV (1) Apply HPV filter
  • Malnutrition (1) Apply Malnutrition filter
  • Meningitis (1) Apply Meningitis filter
  • Opioids (1) Apply Opioids filter
  • Psychological trauma (1) Apply Psychological trauma filter
  • Road traffic injury (1) Apply Road traffic injury filter
  • Sharps injury (1) Apply Sharps injury filter
  • Skin bleaching (1) Apply Skin bleaching filter

Diversity and Identity

  • Female protagonist (13) Apply Female protagonist filter
  • Health of diverse communities (11) Apply Health of diverse communities filter
  • Protagonist of color (5) Apply Protagonist of color filter

Supplemental teaching material

  • Teaching note available (70) Apply Teaching note available filter
  • Multi-part case (18) Apply Multi-part case filter
  • Additional teaching materials available (12) Apply Additional teaching materials available filter
  • Simulation (2) Apply Simulation filter
  • Teaching pack (2) Apply Teaching pack filter
  • Teaching example (1) Apply Teaching example filter

Browse our case library

Quelch, J.A. & Rodriguez, M. , 2014. Cancer Screening in Japan: Market Research and Segmentation , Harvard Business Publishing. Available from Harvard Business Publishing Abstract Since founding CancerScan in 2008, Jun Fukuyoshi and Yoshiki Ishikawa had helped to improve cancer screening rates in Japan. Between 2005 and 2007, awareness of breast cancer in Japan rose from 55% to 70%, but the incidence of breast cancer screenings remained constant. Jun and Yoshiki applied marketing research techniques to increase the screening rate for breast cancer, a disease which killed over 12,000 Japanese women in 2011. Cancer screening initiatives accounted for 60% of the company's 2013 sales of $2.5 million.

On November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was marketed as a diagnostic and preventative tool and that it was subject to the agency's regulations for medical devices. Company co-founder Anne Wojcicki and chairman Andy Page carefully considered the potential impact of the FDA's letter on 23andMe's position in the industry and the sustainability of its operations.

This case describes and explores the development of the first medical transitions clinic in Louisiana by a group of community members, health professionals, and students at Tulane Medical School in 2015.  The context surrounding health in metro New Orleans, the social and structural determinants of health, and mass incarceration and correctional health care are described in detail. The case elucidates why and how the Formerly Incarcerated Transitions (FIT) clinic was established, including the operationalization of the clinic and the challenges to providing healthcare to this population. The case describes the central role of medical students as case managers at the FIT clinic, and how community organizations were engaged in care provision and the development of the model.  The case concludes with a discussion of the importance of advocacy amongst health care professionals.

Quelch, J.A. , 2014. Dumb Ways to Die: Advertising Train Safety (Parts A, B & C) , Harvard Business Publishing. Available from Harvard Business Publishing Abstract The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.

Singer, S.J. , 2010. International Patient Safety Collaborative , Harvard T.H. Chan School of Public Health. Abstract Preparing for his hospital's monthly board meeting, the CEO of Poudre Valley Health System in Fort Collins, CO, was wrestling with whether or not to recommend that his hospital continue to participate in the International Patient Safety Collaborative (IPSC) which he had helped to found a couple of years earlier with several American and Israeli health care institutions. Using an approach developed by the Institute for Healthcare Improvement, the IPSC hospitals had had some success in sharing best practices for reducing hospital acquired infections (HAIs) and adverse drug effects (ADEs). The CEO valued the relationships he had built with his other collaborators, and the potential for quality improvement as well as building bridges in the Middle East, but wondered if the outcomes were worth the costs and difficulties associated with the collaborative.  Case and teaching note available upon request from author .

Quelch, J.A. & Rodriguez, M.L. , 2015. Mérieux NutriSciences: Marketing Food Safety Testing , Harvard Business Publishing. Available from Harvard Business Publishing

This case summarizes the toxic water crisis in Flint, Michigan between 2011 and the end of 2016, which followed the decision to switch the city’s public water supply from Lake Huron to the more corrosive Flint River. It outlines the factors that led to the initial government decision, and the social, economic, health, and policy consequences that followed. The case highlights the role of citizens, scientists, and activists in raising public awareness of the crisis and the toxic long-term effects of lead poisoning on affected children. It also illustrates the challenges and questions such a crisis poses for other communities in the United States and globally.

The case is accompanied by an instructor’s note, role play exercise, and discussion guide with an accompanying teaching graphic.

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

  • Knowledge Base

Methodology

  • What Is a Case Study? | Definition, Examples & Methods

What Is a Case Study? | Definition, Examples & Methods

Published on May 8, 2019 by Shona McCombes . Revised on November 20, 2023.

A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating and understanding different aspects of a research problem .

Table of contents

When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyze the case, other interesting articles.

A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.

Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

Prevent plagiarism. Run a free check.

Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

  • Provide new or unexpected insights into the subject
  • Challenge or complicate existing assumptions and theories
  • Propose practical courses of action to resolve a problem
  • Open up new directions for future research

TipIf your research is more practical in nature and aims to simultaneously investigate an issue as you solve it, consider conducting action research instead.

Unlike quantitative or experimental research , a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.

Example of an outlying case studyIn the 1960s the town of Roseto, Pennsylvania was discovered to have extremely low rates of heart disease compared to the US average. It became an important case study for understanding previously neglected causes of heart disease.

However, you can also choose a more common or representative case to exemplify a particular category, experience or phenomenon.

Example of a representative case studyIn the 1920s, two sociologists used Muncie, Indiana as a case study of a typical American city that supposedly exemplified the changing culture of the US at the time.

While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:

  • Exemplify a theory by showing how it explains the case under investigation
  • Expand on a theory by uncovering new concepts and ideas that need to be incorporated
  • Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions

To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework . This means identifying key concepts and theories to guide your analysis and interpretation.

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews , observations , and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data.

Example of a mixed methods case studyFor a case study of a wind farm development in a rural area, you could collect quantitative data on employment rates and business revenue, collect qualitative data on local people’s perceptions and experiences, and analyze local and national media coverage of the development.

The aim is to gain as thorough an understanding as possible of the case and its context.

Receive feedback on language, structure, and formatting

Professional editors proofread and edit your paper by focusing on:

  • Academic style
  • Vague sentences
  • Style consistency

See an example

it related case studies

In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.

How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis , with separate sections or chapters for the methods , results and discussion .

Others are written in a more narrative style, aiming to explore the case from various angles and analyze its meanings and implications (for example, by using textual analysis or discourse analysis ).

In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

  • Normal distribution
  • Degrees of freedom
  • Null hypothesis
  • Discourse analysis
  • Control groups
  • Mixed methods research
  • Non-probability sampling
  • Quantitative research
  • Ecological validity

Research bias

  • Rosenthal effect
  • Implicit bias
  • Cognitive bias
  • Selection bias
  • Negativity bias
  • Status quo bias

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

McCombes, S. (2023, November 20). What Is a Case Study? | Definition, Examples & Methods. Scribbr. Retrieved February 22, 2024, from https://www.scribbr.com/methodology/case-study/

Is this article helpful?

Shona McCombes

Shona McCombes

Other students also liked, primary vs. secondary sources | difference & examples, what is a theoretical framework | guide to organizing, what is action research | definition & examples, what is your plagiarism score.

28 Case Study Examples Every Marketer Should See

Caroline Forsey

Published: March 08, 2023

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

marketer reviewing case study examples

In this post, we’ll go over the definition of a case study and the best examples to inspire you.

Download Now: 3 Free Case Study Templates

What is a case study?

A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.

There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer. Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

Fill out the form below to access the free case study templates.

it related case studies

Free Case Study Templates

Showcase your company's success using these three free case study templates.

  • Data-Driven Case Study Template
  • Product-Specific Case Study Template
  • General Case Study Template

You're all set!

Click this link to access this resource at any time.

There’s no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.

Marketing Case Study Examples

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company offers in a way that is both meaningful and useful to your audience. So, take a look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

case study template

1. " How Handled Scaled from Zero to 121 Locations with the Help of HubSpot ," by HubSpot

Case study examples: Handled and HubSpot

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled’s success using HubSpot, namely that it grew to 121 locations.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the other text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

Key Learnings from the HubSpot Case Study Example

  • Give the case study a personal touch by focusing on the CEO rather than the company itself.
  • Use multimedia to engage website visitors as they read the case study.

2. " The Whole Package ," by IDEO

Case study examples: IDEO and H&M

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they’re greeted with a big, bold photo and the title of the case study — which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.

Immediately, IDEO communicates its impact — the company partnered with H&M to remove plastic from its packaging — but it doesn't stop there. As the user scrolls down, the challenge, impact, and progress are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and intriguing visuals.

Key Learnings from the IDEO Case Study Example

  • Split up the takeaways of your case studies into bite-sized sections.
  • Always use visuals and images to enrich the case study experience, especially if it’s a comprehensive case study.

3. " Rozum Robotics intensifies its PR game with Awario ," by Awario

Case study example from Awario

In this case study, Awario greets the user with a summary straight away — so if you’re feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."

The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list that shows the results.

Key Learnings from the Awario Robotics Case Study Example

  • Create a table of contents to make your case study easier to navigate.
  • Include a bulleted list of the results you achieved for your client.

4. " Chevrolet DTU ," by Carol H. Williams

Case study examples: Carol H. Williams and Chevrolet DTU

If you’ve worked with a company that’s well-known, use only the name in the title — like Carol H. Williams, one of the nation’s top advertising agencies, does here. The "DTU," stands for "Discover the Unexpected." It generates interest because you want to find out what the initials mean.

They keep your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, and solutions of the project. The case study closes with a summary of the key achievements that Chevrolet’s DTU Journalism Fellows reached during the project.

Key Learnings from the Carol H. Williams Case Study Example

  • If you’ve worked with a big brand before, consider only using the name in the title — just enough to pique interest.
  • Use a mixture of headings and subheadings to guide users through the case study.

5. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl

Case study example from Fractl

Fractl uses both text and graphic design in their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.

Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl’s campaign, they incorporated the media outlets’ icons for further visual diversity.

Key Learnings from the Fractl Case Study Example

  • Let pictures speak for you by incorporating graphs, logos, and icons all throughout the case study.
  • Start the case study by right away stating the key results, like Fractl does, instead of putting the results all the way at the bottom.

6. " The Met ," by Fantasy

Case study example from Fantasy

What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met’s website feature-by-feature.

Each section is simple, showing a single piece of the new website's interface so that users aren’t overwhelmed with information and can focus on what matters most.

If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.

Key Learnings from the Fantasy Case Study Example

  • You don’t have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
  • Include a CTA at the bottom inviting visitors to contact you.

7. " Rovio: How Rovio Grew Into a Gaming Superpower ," by App Annie

Case study example from App Annie

If your client had a lot of positive things to say about you, take a note from App Annie’s Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn’t seem like a promotion written by your marketing team but a story that’s taken straight from your client’s mouth. It includes a photo of a Rovio employee, too.

Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the top of the case study. The case study closes with a call-to-action button prompting users to book a demo.

Key Learnings from the App Annie Case Study Example

  • Feature quotes from your client at the beginning and end of the case study.
  • Include a mention of the product right at the beginning and prompt users to learn more about the product.

8. " Embracing first-party data: 3 success stories from HubSpot ," by Think with Google

Case study examples: Think with Google and HubSpot

Google takes a different approach to text-focused case studies by choosing three different companies to highlight.

The case study is clean and easily scannable. It has sections for each company, with quotes and headers that clarify the way these three distinct stories connect. The simple format also uses colors and text that align with the Google brand.

Another differentiator is the focus on data. This case study is less than a thousand words, but it's packed with useful data points. Data-driven insights quickly and clearly show how the value of leveraging first-party data while prioritizing consumer privacy.

Case studies example: Data focus, Think with Google

Key Learnings from the Think with Google Case Study Example

  • A case study doesn’t need to be long or complex to be powerful.
  • Clear data points are a quick and effective way to prove value.

9. " In-Depth Performance Marketing Case Study ," by Switch

Case study example from Switch

Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client’s name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.

The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you’d only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.

The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.

Key Learnings from the Switch Case Study Example

  • If you want to go into specialized information, include a glossary of terms so that non-specialists can easily understand.
  • Close with a CTA page in your case study PDF and include contact information for prospective clients.

10. " Gila River ," by OH Partners

Case study example from OH Partners

Let pictures speak for you, like OH Partners did in this case study. While you’ll quickly come across a heading and some text when you land on this case study page, you’ll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners’ work in a billboard, magazine, and video. This communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.

And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.

Key Learnings from the OH Partners Case Study Example

  • Let the visuals speak by including examples of the actual work you did for your client — which is especially useful for branding and marketing agencies.
  • Always close out with your achievements and how they impacted your client.

11. " Facing a Hater ," by Digitas

Case study example from Digitas

Digitas' case study page for Sprite’s #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas’ work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he’s bullied before.

Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.

Key Learnings from the Digitas Case Study Example

  • If a video was part of your work for your client, be sure to include the most impactful screenshot as the heading.
  • Don’t be afraid to provide details on how you helped your client achieve their goals, including the tools you leveraged.

12. " Better Experiences for All ," by HermanMiller

Case study example from HermanMiller

HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.

What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes closed-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.

HermanMiller’s case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most importantly, the list of furniture products that the hospital purchased from the brand.

Key Learnings from the HermanMiller Case Study Example

  • Close out with a list of products that users can buy after reading the case study.
  • Include accessibility features such as closed captioning and night mode to make your case study more user-friendly.

13. " Capital One on AWS ," by Amazon

Case study example from Amazon AWS

Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you’re interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One’s achievements using AWS.

This may look unattainable for a small firm, but you don’t have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client’s for coming up with the content. Check in every year and write a new piece. These don’t have to be long, either — five hundred to eight hundred words will do.

Key Learnings from the Amazon AWS Case Study Example

  • Write a new article each year featuring one of your clients, then include links to those articles in one big case study page.
  • Consider including external articles as well that emphasize your client’s success in their industry.

14. " HackReactor teaches the world to code #withAsana ," by Asana

Case study examples: Asana and HackReactor

While Asana's case study design looks text-heavy, there's a good reason. It reads like a creative story, told entirely from the customer's perspective.

For instance, Asana knows you won't trust its word alone on why this product is useful. So, they let Tony Phillips, HackReactor CEO, tell you instead: "We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it."

Asana features frequent quotes from Phillips to break up the wall of text and humanize the case study. It reads like an in-depth interview and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail about how HackReactor uses Asana. This includes how they build templates and workflows:

"There's a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done."

Key Learnings from the Asana Example

  • Include quotes from your client throughout the case study.
  • Provide extensive detail on how your client worked with you or used your product.

15. " Rips Sewed, Brand Love Reaped ," by Amp Agency

Case study example from Amp Agency

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerrilla marketing efforts and a coast-to-coast road trip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. I liked Amp Agency's storytelling approach best. It captures viewers' attention from start to finish simply because it's an intriguing and unique approach to marketing.

Key Learnings from the Amp Agency Example

  • Open up with a summary that communicates who your client is and why they reached out to you.
  • Like in the other case study examples, you’ll want to close out with a quantitative list of your achievements.

16. " NetApp ," by Evisort

Case study examples: Evisort and NetApp

Evisort opens up its NetApp case study with an at-a-glance overview of the client. It’s imperative to always focus on the client in your case study — not on your amazing product and equally amazing team. By opening up with a snapshot of the client’s company, Evisort places the focus on the client.

This case study example checks all the boxes for a great case study that’s informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.

Key Learnings from the Evisort Example

  • Place the focus immediately on your client by including a snapshot of their company.
  • Mention challenging eras, such as a pandemic or recession, to show how your company can help your client succeed even during difficult times.

17. " Copernicus Land Monitoring – CLC+ Core ," by Cloudflight

Case study example from Cloudflight

Including highly specialized information in your case study is an effective way to show prospects that you’re not just trying to get their business. You’re deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight’s value as a partner much more effectively than a general case study would.

The page is comprehensive and ends with a compelling call-to-action — "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.

Key Learnings from the Cloudflight Case Study Example

  • Don’t be afraid to get technical in your explanation of what you did for your client.
  • Include a snapshot of the sales representative prospects should contact, especially if you have different sales reps for different industries, like Cloudflight does.

18. " Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting ," by Textel

Case study example from Textel

If you’re targeting large enterprises with a long purchasing cycle, you’ll want to include a wealth of information in an easily transferable format. That’s what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.

Another smart decision in this case study is highlighting the client’s quote by putting it in green font and doing the same thing for the client’s results because it helps the reader quickly connect the two pieces of information. If you’re in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.

Key Learnings from the Textel Case Study Example

  • Include your client’s ROI right in the title of the case study.
  • Add an "At a Glance" column to your case study PDF to make it easy to get insights without needing to read all the text.

19. " Hunt Club and Happeo — a tech-enabled love story ," by Happeo

Case study example from Happeo

In this blog-post-like case study, Happeo opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." Say you’re investigating Happeo as a solution and consider your firm to be technology-driven. This approach would spark your curiosity about why the client chose to work with Happeo. It also effectively communicates the software’s value proposition without sounding like it’s coming from an in-house marketing team.

Every paragraph is a quote written from the customer’s perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform’s most salient features.

Key Learnings from the Happeo Case Study Example

  • Consider writing the entirety of the case study from the perspective of the customer.
  • Include a list of the features that convinced your client to go with you.

20. " Red Sox Season Campaign ," by CTP Boston

Case study example from CTP Boston

What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see more embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.

At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically pleasing. It invites viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.

Key Learnings from the CTP Case Study Example

  • Include a video in the heading of the case study.
  • Close with a call-to-action that makes leads want to turn into prospects.

21. " Acoustic ," by Genuine

Case study example from Genuine

Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic’s CMO and the results Genuine achieved for the company.

The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality while offering the viewer all the necessary information they need.

  • You don’t need to write a lot to create a great case study. Keep it simple.
  • Always include quantifiable data to illustrate the results you achieved for your client.

22. " Using Apptio Targetprocess Automated Rules in Wargaming ," by Apptio

Case study example from Apptio

Apptio’s case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results.

Readers then have the opportunity to continue reading — or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.

The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep the viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren’t sure how to get started.

Key Learnings from the Apptio Case Study Example

  • Put your client in an advisory role by giving them the opportunity to give recommendations to other companies that are reading the case study.
  • Include the takeaways from the case study right at the beginning so prospects quickly get what they need.

23. " Airbnb + Zendesk: building a powerful solution together ," by Zendesk

Case study example from Zendesk

Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."

The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.

Key Learnings from the Zendesk Case Study Example

  • Include images of your client’s offerings — not necessarily of the service or product you provided. Notice how Zendesk doesn’t include screenshots of its product.
  • Include a call-to-action right at the beginning of the case study. Zendesk gives you two options: to find a solution or start a trial.

24. " Biobot Customer Success Story: Rollins College, Winter Park, Florida ," by Biobot

Case study example from Biobot

Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into detail about the challenges the client faced during this time.

This case study is structured more like a news article than a traditional case study. This format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement .

Key Learnings from the Biobot Case Study Example

  • Mention environmental, public health, or economic emergencies and how you helped your client get past such difficult times.
  • Feel free to write the case study like a normal blog post, but be sure to test different methods to find the one that best works for you.

25. " Discovering Cost Savings With Efficient Decision Making ," by Gartner

Case study example from Gartner

You don't always need a ton of text or a video to convey your message — sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It includes a quote and a call-to-action to "Learn More."

Key Learnings from the Gartner Case Study Example

  • Feel free to keep the case study short.
  • Include a call-to-action at the bottom that takes the reader to a page that most relates to them.

26. " Bringing an Operator to the Game ," by Redapt

Case study example from Redapt

This case study example by Redapt is another great demonstration of the power of summarizing your case study’s takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.

The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.

Key Learnings from the Redapt Case Study Example

  • Highlight the turning point for both you and your client during the solution-seeking process.
  • Use the same structure (including the same headings) for your case studies to make them easy to scan and read.

27. " Virtual Call Center Sees 300% Boost In Contact Rate ," by Convoso

Case study example from Convoso

Convoso’s PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the second page, the case study presents more influential results. It’s colorful and engaging and closes with a spread that prompts readers to request a demo.

Key Learnings from the Convoso Case Study Example

  • List the results of your work right at the beginning of the case study.
  • Use color to differentiate your case study from others. Convoso’s example is one of the most colorful ones on this list.

28. " Ensuring quality of service during a pandemic ," by Ericsson

Case study example from Ericsson

Ericsson’s case study page for Orange Spain is an excellent example of using diverse written and visual media — such as videos, graphs, and quotes — to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they’re reading the study.

For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.

Key Learnings from the Ericsson Case Study Example

  • Link to product pages throughout the case study so that readers can learn more about the solution you offer.
  • Use multimedia to engage users as they read the case study.

Start creating your case study.

Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.

A customer’s success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business.

Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

New Call-to-action

Don't forget to share this post!

Related articles.

How to Write a Case Study: Bookmarkable Guide & Template

How to Write a Case Study: Bookmarkable Guide & Template

How to Market an Ebook: 21 Ways to Promote Your Content Offers

How to Market an Ebook: 21 Ways to Promote Your Content Offers

7 Pieces of Content Your Audience Really Wants to See [New Data]

7 Pieces of Content Your Audience Really Wants to See [New Data]

How to Write a Listicle [+ Examples and Ideas]

How to Write a Listicle [+ Examples and Ideas]

What Is a White Paper? [FAQs]

What Is a White Paper? [FAQs]

What is an Advertorial? 8 Examples to Help You Write One

What is an Advertorial? 8 Examples to Help You Write One

How to Create Marketing Offers That Don't Fall Flat

How to Create Marketing Offers That Don't Fall Flat

20 Creative Ways To Repurpose Content

20 Creative Ways To Repurpose Content

16 Important Ways to Use Case Studies in Your Marketing

16 Important Ways to Use Case Studies in Your Marketing

11 Ways to Make Your Blog Post Interactive

11 Ways to Make Your Blog Post Interactive

Showcase your company's success using these free case study templates.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

For enquiries call:

+1-469-442-0620

banner-in1

  • Data Science

Top 12 Data Science Case Studies: Across Various Industries

Home Blog Data Science Top 12 Data Science Case Studies: Across Various Industries

Play icon

Data science has become popular in the last few years due to its successful application in making business decisions. Data scientists have been using data science techniques to solve challenging real-world issues in healthcare, agriculture, manufacturing, automotive, and many more. For this purpose, a data enthusiast needs to stay updated with the latest technological advancements in AI . An excellent way to achieve this is through reading industry data science case studies. I recommend checking out Data Science With Python course syllabus to start your data science journey. In this discussion, I will present some case studies to you that contain detailed and systematic data analysis of people, objects, or entities focusing on multiple factors present in the dataset. Aspiring and practising data scientists can motivate themselves to learn more about the sector, an alternative way of thinking, or methods to improve their organization based on comparable experiences. Almost every industry uses data science in some way. You can learn more about data science fundamentals in this data science course content . From my standpoint, data scientists may use it to spot fraudulent conduct in insurance claims. Automotive data scientists may use it to improve self-driving cars. In contrast, e-commerce data scientists can use it to add more personalization for their consumers—the possibilities are unlimited and unexplored. Let’s look at the top eight data science case studies in this article so you can understand how businesses from many sectors have benefitted from data science to boost productivity, revenues, and more. Read on to explore more or use the following links to go straight to the case study of your choice.

it related case studies

Examples of Data Science Case Studies

  • Hospitality:  Airbnb focuses on growth by  analyzing  customer voice using data science.  Qantas uses predictive analytics to mitigate losses  
  • Healthcare:  Novo Nordisk  is  Driving innovation with NLP.  AstraZeneca harnesses data for innovation in medicine  
  • Covid 19:  Johnson and Johnson use s  d ata science  to fight the Pandemic  
  • E-commerce:  Amazon uses data science to personalize shop p ing experiences and improve customer satisfaction  
  • Supply chain management :  UPS optimizes supp l y chain with big data analytics
  • Meteorology:  IMD leveraged data science to achieve a rec o rd 1.2m evacuation before cyclone ''Fani''  
  • Entertainment Industry:  Netflix  u ses data science to personalize the content and improve recommendations.  Spotify uses big   data to deliver a rich user experience for online music streaming  
  • Banking and Finance:  HDFC utilizes Big  D ata Analytics to increase income and enhance  the  banking experience  

Top 8 Data Science Case Studies  [For Various Industries]

1. data science in hospitality industry.

In the hospitality sector, data analytics assists hotels in better pricing strategies, customer analysis, brand marketing , tracking market trends, and many more.

Airbnb focuses on growth by analyzing customer voice using data science.  A famous example in this sector is the unicorn '' Airbnb '', a startup that focussed on data science early to grow and adapt to the market faster. This company witnessed a 43000 percent hypergrowth in as little as five years using data science. They included data science techniques to process the data, translate this data for better understanding the voice of the customer, and use the insights for decision making. They also scaled the approach to cover all aspects of the organization. Airbnb uses statistics to analyze and aggregate individual experiences to establish trends throughout the community. These analyzed trends using data science techniques impact their business choices while helping them grow further.  

Travel industry and data science

Predictive analytics benefits many parameters in the travel industry. These companies can use recommendation engines with data science to achieve higher personalization and improved user interactions. They can study and cross-sell products by recommending relevant products to drive sales and increase revenue. Data science is also employed in analyzing social media posts for sentiment analysis, bringing invaluable travel-related insights. Whether these views are positive, negative, or neutral can help these agencies understand the user demographics, the expected experiences by their target audiences, and so on. These insights are essential for developing aggressive pricing strategies to draw customers and provide better customization to customers in the travel packages and allied services. Travel agencies like Expedia and Booking.com use predictive analytics to create personalized recommendations, product development, and effective marketing of their products. Not just travel agencies but airlines also benefit from the same approach. Airlines frequently face losses due to flight cancellations, disruptions, and delays. Data science helps them identify patterns and predict possible bottlenecks, thereby effectively mitigating the losses and improving the overall customer traveling experience.  

How Qantas uses predictive analytics to mitigate losses  

Qantas , one of Australia's largest airlines, leverages data science to reduce losses caused due to flight delays, disruptions, and cancellations. They also use it to provide a better traveling experience for their customers by reducing the number and length of delays caused due to huge air traffic, weather conditions, or difficulties arising in operations. Back in 2016, when heavy storms badly struck Australia's east coast, only 15 out of 436 Qantas flights were cancelled due to their predictive analytics-based system against their competitor Virgin Australia, which witnessed 70 cancelled flights out of 320.  

2. Data Science in Healthcare

The  Healthcare sector  is immensely benefiting from the advancements in AI. Data science, especially in medical imaging, has been helping healthcare professionals come up with better diagnoses and effective treatments for patients. Similarly, several advanced healthcare analytics tools have been developed to generate clinical insights for improving patient care. These tools also assist in defining personalized medications for patients reducing operating costs for clinics and hospitals. Apart from medical imaging or computer vision,  Natural Language Processing (NLP)  is frequently used in the healthcare domain to study the published textual research data.     

A. Pharmaceutical

Driving innovation with NLP: Novo Nordisk.  Novo Nordisk  uses the Linguamatics NLP platform from internal and external data sources for text mining purposes that include scientific abstracts, patents, grants, news, tech transfer offices from universities worldwide, and more. These NLP queries run across sources for the key therapeutic areas of interest to the Novo Nordisk R&D community. Several NLP algorithms have been developed for the topics of safety, efficacy, randomized controlled trials, patient populations, dosing, and devices. Novo Nordisk employs a data pipeline to capitalize the tools' success on real-world data and uses interactive dashboards and cloud services to visualize this standardized structured information from the queries for exploring commercial effectiveness, market situations, potential, and gaps in the product documentation. Through data science, they are able to automate the process of generating insights, save time and provide better insights for evidence-based decision making.  

How AstraZeneca harnesses data for innovation in medicine.  AstraZeneca  is a globally known biotech company that leverages data using AI technology to discover and deliver newer effective medicines faster. Within their R&D teams, they are using AI to decode the big data to understand better diseases like cancer, respiratory disease, and heart, kidney, and metabolic diseases to be effectively treated. Using data science, they can identify new targets for innovative medications. In 2021, they selected the first two AI-generated drug targets collaborating with BenevolentAI in Chronic Kidney Disease and Idiopathic Pulmonary Fibrosis.   

Data science is also helping AstraZeneca redesign better clinical trials, achieve personalized medication strategies, and innovate the process of developing new medicines. Their Center for Genomics Research uses  data science and AI  to analyze around two million genomes by 2026. Apart from this, they are training their AI systems to check these images for disease and biomarkers for effective medicines for imaging purposes. This approach helps them analyze samples accurately and more effortlessly. Moreover, it can cut the analysis time by around 30%.   

AstraZeneca also utilizes AI and machine learning to optimize the process at different stages and minimize the overall time for the clinical trials by analyzing the clinical trial data. Summing up, they use data science to design smarter clinical trials, develop innovative medicines, improve drug development and patient care strategies, and many more.

C. Wearable Technology  

Wearable technology is a multi-billion-dollar industry. With an increasing awareness about fitness and nutrition, more individuals now prefer using fitness wearables to track their routines and lifestyle choices.  

Fitness wearables are convenient to use, assist users in tracking their health, and encourage them to lead a healthier lifestyle. The medical devices in this domain are beneficial since they help monitor the patient's condition and communicate in an emergency situation. The regularly used fitness trackers and smartwatches from renowned companies like Garmin, Apple, FitBit, etc., continuously collect physiological data of the individuals wearing them. These wearable providers offer user-friendly dashboards to their customers for analyzing and tracking progress in their fitness journey.

3. Covid 19 and Data Science

In the past two years of the Pandemic, the power of data science has been more evident than ever. Different  pharmaceutical companies  across the globe could synthesize Covid 19 vaccines by analyzing the data to understand the trends and patterns of the outbreak. Data science made it possible to track the virus in real-time, predict patterns, devise effective strategies to fight the Pandemic, and many more.  

How Johnson and Johnson uses data science to fight the Pandemic   

The  data science team  at  Johnson and Johnson  leverages real-time data to track the spread of the virus. They built a global surveillance dashboard (granulated to county level) that helps them track the Pandemic's progress, predict potential hotspots of the virus, and narrow down the likely place where they should test its investigational COVID-19 vaccine candidate. The team works with in-country experts to determine whether official numbers are accurate and find the most valid information about case numbers, hospitalizations, mortality and testing rates, social compliance, and local policies to populate this dashboard. The team also studies the data to build models that help the company identify groups of individuals at risk of getting affected by the virus and explore effective treatments to improve patient outcomes.

4. Data Science in E-commerce  

In the  e-commerce sector , big data analytics can assist in customer analysis, reduce operational costs, forecast trends for better sales, provide personalized shopping experiences to customers, and many more.  

Amazon uses data science to personalize shopping experiences and improve customer satisfaction.  Amazon  is a globally leading eCommerce platform that offers a wide range of online shopping services. Due to this, Amazon generates a massive amount of data that can be leveraged to understand consumer behavior and generate insights on competitors' strategies. Amazon uses its data to provide recommendations to its users on different products and services. With this approach, Amazon is able to persuade its consumers into buying and making additional sales. This approach works well for Amazon as it earns 35% of the revenue yearly with this technique. Additionally, Amazon collects consumer data for faster order tracking and better deliveries.     

Similarly, Amazon's virtual assistant, Alexa, can converse in different languages; uses speakers and a   camera to interact with the users. Amazon utilizes the audio commands from users to improve Alexa and deliver a better user experience. 

5. Data Science in Supply Chain Management

Predictive analytics and big data are driving innovation in the Supply chain domain. They offer greater visibility into the company operations, reduce costs and overheads, forecasting demands, predictive maintenance, product pricing, minimize supply chain interruptions, route optimization, fleet management , drive better performance, and more.     

Optimizing supply chain with big data analytics: UPS

UPS  is a renowned package delivery and supply chain management company. With thousands of packages being delivered every day, on average, a UPS driver makes about 100 deliveries each business day. On-time and safe package delivery are crucial to UPS's success. Hence, UPS offers an optimized navigation tool ''ORION'' (On-Road Integrated Optimization and Navigation), which uses highly advanced big data processing algorithms. This tool for UPS drivers provides route optimization concerning fuel, distance, and time. UPS utilizes supply chain data analysis in all aspects of its shipping process. Data about packages and deliveries are captured through radars and sensors. The deliveries and routes are optimized using big data systems. Overall, this approach has helped UPS save 1.6 million gallons of gasoline in transportation every year, significantly reducing delivery costs.    

6. Data Science in Meteorology

Weather prediction is an interesting  application of data science . Businesses like aviation, agriculture and farming, construction, consumer goods, sporting events, and many more are dependent on climatic conditions. The success of these businesses is closely tied to the weather, as decisions are made after considering the weather predictions from the meteorological department.   

Besides, weather forecasts are extremely helpful for individuals to manage their allergic conditions. One crucial application of weather forecasting is natural disaster prediction and risk management.  

Weather forecasts begin with a large amount of data collection related to the current environmental conditions (wind speed, temperature, humidity, clouds captured at a specific location and time) using sensors on IoT (Internet of Things) devices and satellite imagery. This gathered data is then analyzed using the understanding of atmospheric processes, and machine learning models are built to make predictions on upcoming weather conditions like rainfall or snow prediction. Although data science cannot help avoid natural calamities like floods, hurricanes, or forest fires. Tracking these natural phenomena well ahead of their arrival is beneficial. Such predictions allow governments sufficient time to take necessary steps and measures to ensure the safety of the population.  

IMD leveraged data science to achieve a record 1.2m evacuation before cyclone ''Fani''   

Most  d ata scientist’s responsibilities  rely on satellite images to make short-term forecasts, decide whether a forecast is correct, and validate models. Machine Learning is also used for pattern matching in this case. It can forecast future weather conditions if it recognizes a past pattern. When employing dependable equipment, sensor data is helpful to produce local forecasts about actual weather models. IMD used satellite pictures to study the low-pressure zones forming off the Odisha coast (India). In April 2019, thirteen days before cyclone ''Fani'' reached the area,  IMD  (India Meteorological Department) warned that a massive storm was underway, and the authorities began preparing for safety measures.  

It was one of the most powerful cyclones to strike India in the recent 20 years, and a record 1.2 million people were evacuated in less than 48 hours, thanks to the power of data science.   

7. Data Science in the Entertainment Industry

Due to the Pandemic, demand for OTT (Over-the-top) media platforms has grown significantly. People prefer watching movies and web series or listening to the music of their choice at leisure in the convenience of their homes. This sudden growth in demand has given rise to stiff competition. Every platform now uses data analytics in different capacities to provide better-personalized recommendations to its subscribers and improve user experience.   

How Netflix uses data science to personalize the content and improve recommendations  

Netflix  is an extremely popular internet television platform with streamable content offered in several languages and caters to various audiences. In 2006, when Netflix entered this media streaming market, they were interested in increasing the efficiency of their existing ''Cinematch'' platform by 10% and hence, offered a prize of $1 million to the winning team. This approach was successful as they found a solution developed by the BellKor team at the end of the competition that increased prediction accuracy by 10.06%. Over 200 work hours and an ensemble of 107 algorithms provided this result. These winning algorithms are now a part of the Netflix recommendation system.  

Netflix also employs Ranking Algorithms to generate personalized recommendations of movies and TV Shows appealing to its users.   

Spotify uses big data to deliver a rich user experience for online music streaming  

Personalized online music streaming is another area where data science is being used.  Spotify  is a well-known on-demand music service provider launched in 2008, which effectively leveraged big data to create personalized experiences for each user. It is a huge platform with more than 24 million subscribers and hosts a database of nearly 20million songs; they use the big data to offer a rich experience to its users. Spotify uses this big data and various algorithms to train machine learning models to provide personalized content. Spotify offers a "Discover Weekly" feature that generates a personalized playlist of fresh unheard songs matching the user's taste every week. Using the Spotify "Wrapped" feature, users get an overview of their most favorite or frequently listened songs during the entire year in December. Spotify also leverages the data to run targeted ads to grow its business. Thus, Spotify utilizes the user data, which is big data and some external data, to deliver a high-quality user experience.  

8. Data Science in Banking and Finance

Data science is extremely valuable in the Banking and  Finance industry . Several high priority aspects of Banking and Finance like credit risk modeling (possibility of repayment of a loan), fraud detection (detection of malicious or irregularities in transactional patterns using machine learning), identifying customer lifetime value (prediction of bank performance based on existing and potential customers), customer segmentation (customer profiling based on behavior and characteristics for personalization of offers and services). Finally, data science is also used in real-time predictive analytics (computational techniques to predict future events).    

How HDFC utilizes Big Data Analytics to increase revenues and enhance the banking experience    

One of the major private banks in India,  HDFC Bank , was an early adopter of AI. It started with Big Data analytics in 2004, intending to grow its revenue and understand its customers and markets better than its competitors. Back then, they were trendsetters by setting up an enterprise data warehouse in the bank to be able to track the differentiation to be given to customers based on their relationship value with HDFC Bank. Data science and analytics have been crucial in helping HDFC bank segregate its customers and offer customized personal or commercial banking services. The analytics engine and SaaS use have been assisting the HDFC bank in cross-selling relevant offers to its customers. Apart from the regular fraud prevention, it assists in keeping track of customer credit histories and has also been the reason for the speedy loan approvals offered by the bank.  

9. Data Science in Urban Planning and Smart Cities  

Data Science can help the dream of smart cities come true! Everything, from traffic flow to energy usage, can get optimized using data science techniques. You can use the data fetched from multiple sources to understand trends and plan urban living in a sorted manner.  

The significant data science case study is traffic management in Pune city. The city controls and modifies its traffic signals dynamically, tracking the traffic flow. Real-time data gets fetched from the signals through cameras or sensors installed. Based on this information, they do the traffic management. With this proactive approach, the traffic and congestion situation in the city gets managed, and the traffic flow becomes sorted. A similar case study is from Bhubaneswar, where the municipality has platforms for the people to give suggestions and actively participate in decision-making. The government goes through all the inputs provided before making any decisions, making rules or arranging things that their residents actually need.  

10. Data Science in Agricultural Yield Prediction   

Have you ever wondered how helpful it can be if you can predict your agricultural yield? That is exactly what data science is helping farmers with. They can get information about the number of crops they can produce in a given area based on different environmental factors and soil types. Using this information, the farmers can make informed decisions about their yield and benefit the buyers and themselves in multiple ways.  

Data Science in Agricultural Yield Prediction

Farmers across the globe and overseas use various data science techniques to understand multiple aspects of their farms and crops. A famous example of data science in the agricultural industry is the work done by Farmers Edge. It is a company in Canada that takes real-time images of farms across the globe and combines them with related data. The farmers use this data to make decisions relevant to their yield and improve their produce. Similarly, farmers in countries like Ireland use satellite-based information to ditch traditional methods and multiply their yield strategically.  

11. Data Science in the Transportation Industry   

Transportation keeps the world moving around. People and goods commute from one place to another for various purposes, and it is fair to say that the world will come to a standstill without efficient transportation. That is why it is crucial to keep the transportation industry in the most smoothly working pattern, and data science helps a lot in this. In the realm of technological progress, various devices such as traffic sensors, monitoring display systems, mobility management devices, and numerous others have emerged.  

Many cities have already adapted to the multi-modal transportation system. They use GPS trackers, geo-locations and CCTV cameras to monitor and manage their transportation system. Uber is the perfect case study to understand the use of data science in the transportation industry. They optimize their ride-sharing feature and track the delivery routes through data analysis. Their data science approach enabled them to serve more than 100 million users, making transportation easy and convenient. Moreover, they also use the data they fetch from users daily to offer cost-effective and quickly available rides.  

12. Data Science in the Environmental Industry    

Increasing pollution, global warming, climate changes and other poor environmental impacts have forced the world to pay attention to environmental industry. Multiple initiatives are being taken across the globe to preserve the environment and make the world a better place. Though the industry recognition and the efforts are in the initial stages, the impact is significant, and the growth is fast.  

The popular use of data science in the environmental industry is by NASA and other research organizations worldwide. NASA gets data related to the current climate conditions, and this data gets used to create remedial policies that can make a difference. Another way in which data science is actually helping researchers is they can predict natural disasters well before time and save or at least reduce the potential damage considerably. A similar case study is with the World Wildlife Fund. They use data science to track data related to deforestation and help reduce the illegal cutting of trees. Hence, it helps preserve the environment.  

Where to Find Full Data Science Case Studies?  

Data science is a highly evolving domain with many practical applications and a huge open community. Hence, the best way to keep updated with the latest trends in this domain is by reading case studies and technical articles. Usually, companies share their success stories of how data science helped them achieve their goals to showcase their potential and benefit the greater good. Such case studies are available online on the respective company websites and dedicated technology forums like Towards Data Science or Medium.  

Additionally, we can get some practical examples in recently published research papers and textbooks in data science.  

What Are the Skills Required for Data Scientists?  

Data scientists play an important role in the data science process as they are the ones who work on the data end to end. To be able to work on a data science case study, there are several skills required for data scientists like a good grasp of the fundamentals of data science, deep knowledge of statistics, excellent programming skills in Python or R, exposure to data manipulation and data analysis, ability to generate creative and compelling data visualizations, good knowledge of big data, machine learning and deep learning concepts for model building & deployment. Apart from these technical skills, data scientists also need to be good storytellers and should have an analytical mind with strong communication skills.    

Opt for the best business analyst training  elevating your expertise. Take the leap towards becoming a distinguished business analysis professional

Conclusion  

These were some interesting  data science case studies  across different industries. There are many more domains where data science has exciting applications, like in the Education domain, where data can be utilized to monitor student and instructor performance, develop an innovative curriculum that is in sync with the industry expectations, etc.   

Almost all the companies looking to leverage the power of big data begin with a swot analysis to narrow down the problems they intend to solve with data science. Further, they need to assess their competitors to develop relevant data science tools and strategies to address the challenging issue. This approach allows them to differentiate themselves from their competitors and offer something unique to their customers.  

With data science, the companies have become smarter and more data-driven to bring about tremendous growth. Moreover, data science has made these organizations more sustainable. Thus, the utility of data science in several sectors is clearly visible, a lot is left to be explored, and more is yet to come. Nonetheless, data science will continue to boost the performance of organizations in this age of big data.  

Frequently Asked Questions (FAQs)

A case study in data science requires a systematic and organized approach for solving the problem. Generally, four main steps are needed to tackle every data science case study: 

  • Defining the problem statement and strategy to solve it  
  • Gather and pre-process the data by making relevant assumptions  
  • Select tool and appropriate algorithms to build machine learning /deep learning models 
  • Make predictions, accept the solutions based on evaluation metrics, and improve the model if necessary. 

Getting data for a case study starts with a reasonable understanding of the problem. This gives us clarity about what we expect the dataset to include. Finding relevant data for a case study requires some effort. Although it is possible to collect relevant data using traditional techniques like surveys and questionnaires, we can also find good quality data sets online on different platforms like Kaggle, UCI Machine Learning repository, Azure open data sets, Government open datasets, Google Public Datasets, Data World and so on.  

Data science projects involve multiple steps to process the data and bring valuable insights. A data science project includes different steps - defining the problem statement, gathering relevant data required to solve the problem, data pre-processing, data exploration & data analysis, algorithm selection, model building, model prediction, model optimization, and communicating the results through dashboards and reports.  

Profile

Devashree Madhugiri

Devashree holds an M.Eng degree in Information Technology from Germany and a background in Data Science. She likes working with statistics and discovering hidden insights in varied datasets to create stunning dashboards. She enjoys sharing her knowledge in AI by writing technical articles on various technological platforms. She loves traveling, reading fiction, solving Sudoku puzzles, and participating in coding competitions in her leisure time.

Avail your free 1:1 mentorship session.

Something went wrong

Upcoming Data Science Batches & Dates

Course advisor icon

7 Favorite Business Case Studies to Teach—and Why

Explore more.

  • Case Teaching
  • Course Materials

FEATURED CASE STUDIES

The Army Crew Team . Emily Michelle David of CEIBS

ATH Technologies . Devin Shanthikumar of Paul Merage School of Business

Fabritek 1992 . Rob Austin of Ivey Business School

Lincoln Electric Co . Karin Schnarr of Wilfrid Laurier University

Pal’s Sudden Service—Scaling an Organizational Model to Drive Growth . Gary Pisano of Harvard Business School

The United States Air Force: ‘Chaos’ in the 99th Reconnaissance Squadron . Francesca Gino of Harvard Business School

Warren E. Buffett, 2015 . Robert F. Bruner of Darden School of Business

To dig into what makes a compelling case study, we asked seven experienced educators who teach with—and many who write—business case studies: “What is your favorite case to teach and why?”

The resulting list of case study favorites ranges in topics from operations management and organizational structure to rebel leaders and whodunnit dramas.

1. The Army Crew Team

Emily Michelle David, Assistant Professor of Management, China Europe International Business School (CEIBS)

it related case studies

“I love teaching  The Army Crew Team  case because it beautifully demonstrates how a team can be so much less than the sum of its parts.

I deliver the case to executives in a nearby state-of-the-art rowing facility that features rowing machines, professional coaches, and shiny red eight-person shells.

After going through the case, they hear testimonies from former members of Chinese national crew teams before carrying their own boat to the river for a test race.

The rich learning environment helps to vividly underscore one of the case’s core messages: competition can be a double-edged sword if not properly managed.

it related case studies

Executives in Emily Michelle David’s organizational behavior class participate in rowing activities at a nearby facility as part of her case delivery.

Despite working for an elite headhunting firm, the executives in my most recent class were surprised to realize how much they’ve allowed their own team-building responsibilities to lapse. In the MBA pre-course, this case often leads to a rich discussion about common traps that newcomers fall into (for example, trying to do too much, too soon), which helps to poise them to both stand out in the MBA as well as prepare them for the lateral team building they will soon engage in.

Finally, I love that the post-script always gets a good laugh and serves as an early lesson that organizational behavior courses will seldom give you foolproof solutions for specific problems but will, instead, arm you with the ability to think through issues more critically.”

2. ATH Technologies

Devin Shanthikumar, Associate Professor of Accounting, Paul Merage School of Business

it related case studies

“As a professor at UC Irvine’s Paul Merage School of Business, and before that at Harvard Business School, I have probably taught over 100 cases. I would like to say that my favorite case is my own,   Compass Box Whisky Company . But as fun as that case is, one case beats it:  ATH Technologies  by Robert Simons and Jennifer Packard.

ATH presents a young entrepreneurial company that is bought by a much larger company. As part of the merger, ATH gets an ‘earn-out’ deal—common among high-tech industries. The company, and the class, must decide what to do to achieve the stretch earn-out goals.

ATH captures a scenario we all want to be in at some point in our careers—being part of a young, exciting, growing organization. And a scenario we all will likely face—having stretch goals that seem almost unreachable.

It forces us, as a class, to really struggle with what to do at each stage.

After we read and discuss the A case, we find out what happens next, and discuss the B case, then the C, then D, and even E. At every stage, we can:

see how our decisions play out,

figure out how to build on our successes, and

address our failures.

The case is exciting, the class discussion is dynamic and energetic, and in the end, we all go home with a memorable ‘ah-ha!’ moment.

I have taught many great cases over my career, but none are quite as fun, memorable, and effective as ATH .”

3. Fabritek 1992

Rob Austin, Professor of Information Systems, Ivey Business School

it related case studies

“This might seem like an odd choice, but my favorite case to teach is an old operations case called  Fabritek 1992 .

The latest version of Fabritek 1992 is dated 2009, but it is my understanding that this is a rewrite of a case that is older (probably much older). There is a Fabritek 1969 in the HBP catalog—same basic case, older dates, and numbers. That 1969 version lists no authors, so I suspect the case goes even further back; the 1969 version is, I’m guessing, a rewrite of an even older version.

There are many things I appreciate about the case. Here are a few:

It operates as a learning opportunity at many levels. At first it looks like a not-very-glamorous production job scheduling case. By the end of the case discussion, though, we’re into (operations) strategy and more. It starts out technical, then explodes into much broader relevance. As I tell participants when I’m teaching HBP's Teaching with Cases seminars —where I often use Fabritek as an example—when people first encounter this case, they almost always underestimate it.

It has great characters—especially Arthur Moreno, who looks like a troublemaker, but who, discussion reveals, might just be the smartest guy in the factory. Alums of the Harvard MBA program have told me that they remember Arthur Moreno many years later.

Almost every word in the case is important. It’s only four and a half pages of text and three pages of exhibits. This economy of words and sparsity of style have always seemed like poetry to me. I should note that this super concise, every-word-matters approach is not the ideal we usually aspire to when we write cases. Often, we include extra or superfluous information because part of our teaching objective is to provide practice in separating what matters from what doesn’t in a case. Fabritek takes a different approach, though, which fits it well.

It has a dramatic structure. It unfolds like a detective story, a sort of whodunnit. Something is wrong. There is a quality problem, and we’re not sure who or what is responsible. One person, Arthur Moreno, looks very guilty (probably too obviously guilty), but as we dig into the situation, there are many more possibilities. We spend in-class time analyzing the data (there’s a bit of math, so it covers that base, too) to determine which hypotheses are best supported by the data. And, realistically, the data doesn’t support any of the hypotheses perfectly, just some of them more than others. Also, there’s a plot twist at the end (I won’t reveal it, but here’s a hint: Arthur Moreno isn’t nearly the biggest problem in the final analysis). I have had students tell me the surprising realization at the end of the discussion gives them ‘goosebumps.’

Finally, through the unexpected plot twist, it imparts what I call a ‘wisdom lesson’ to young managers: not to be too sure of themselves and to regard the experiences of others, especially experts out on the factory floor, with great seriousness.”

4. Lincoln Electric Co.

Karin Schnarr, Assistant Professor of Policy, Wilfrid Laurier University

it related case studies

“As a strategy professor, my favorite case to teach is the classic 1975 Harvard case  Lincoln Electric Co.  by Norman Berg.

I use it to demonstrate to students the theory linkage between strategy and organizational structure, management processes, and leadership behavior.

This case may be an odd choice for a favorite. It occurs decades before my students were born. It is pages longer than we are told students are now willing to read. It is about manufacturing arc welding equipment in Cleveland, Ohio—a hard sell for a Canadian business classroom.

Yet, I have never come across a case that so perfectly illustrates what I want students to learn about how a company can be designed from an organizational perspective to successfully implement its strategy.

And in a time where so much focus continues to be on how to maximize shareholder value, it is refreshing to be able to discuss a publicly-traded company that is successfully pursuing a strategy that provides a fair value to shareholders while distributing value to employees through a large bonus pool, as well as value to customers by continually lowering prices.

However, to make the case resonate with today’s students, I work to make it relevant to the contemporary business environment. I link the case to multimedia clips about Lincoln Electric’s current manufacturing practices, processes, and leadership practices. My students can then see that a model that has been in place for generations is still viable and highly successful, even in our very different competitive situation.”

5. Pal’s Sudden Service—Scaling an Organizational Model to Drive Growth

Gary Pisano, Professor of Business Administration, Harvard Business School

it related case studies

“My favorite case to teach these days is  Pal’s Sudden Service—Scaling an Organizational Model to Drive Growth .

I love teaching this case for three reasons:

1. It demonstrates how a company in a super-tough, highly competitive business can do very well by focusing on creating unique operating capabilities. In theory, Pal’s should have no chance against behemoths like McDonalds or Wendy’s—but it thrives because it has built a unique operating system. It’s a great example of a strategic approach to operations in action.

2. The case shows how a strategic approach to human resource and talent development at all levels really matters. This company competes in an industry not known for engaging its front-line workers. The case shows how engaging these workers can really pay off.

3. Finally, Pal’s is really unusual in its approach to growth. Most companies set growth goals (usually arbitrary ones) and then try to figure out how to ‘backfill’ the human resource and talent management gaps. They trust you can always find someone to do the job. Pal’s tackles the growth problem completely the other way around. They rigorously select and train their future managers. Only when they have a manager ready to take on their own store do they open a new one. They pace their growth off their capacity to develop talent. I find this really fascinating and so do the students I teach this case to.”

6. The United States Air Force: ‘Chaos’ in the 99th Reconnaissance Squadron

Francesca Gino, Professor of Business Administration, Harvard Business School

it related case studies

“My favorite case to teach is  The United States Air Force: ‘Chaos’ in the 99th Reconnaissance Squadron .

The case surprises students because it is about a leader, known in the unit by the nickname Chaos , who inspired his squadron to be innovative and to change in a culture that is all about not rocking the boat, and where there is a deep sense that rules should simply be followed.

For years, I studied ‘rebels,’ people who do not accept the status quo; rather, they approach work with curiosity and produce positive change in their organizations. Chaos is a rebel leader who got the level of cultural change right. Many of the leaders I’ve met over the years complain about the ‘corporate culture,’ or at least point to clear weaknesses of it; but then they throw their hands up in the air and forget about changing what they can.

Chaos is different—he didn’t go after the ‘Air Force’ culture. That would be like boiling the ocean.

Instead, he focused on his unit of control and command: The 99th squadron. He focused on enabling that group to do what it needed to do within the confines of the bigger Air Force culture. In the process, he inspired everyone on his team to be the best they can be at work.

The case leaves the classroom buzzing and inspired to take action.”

7. Warren E. Buffett, 2015

Robert F. Bruner, Professor of Business Administration, Darden School of Business

it related case studies

“I love teaching   Warren E. Buffett, 2015  because it energizes, exercises, and surprises students.

Buffett looms large in the business firmament and therefore attracts anyone who is eager to learn his secrets for successful investing. This generates the kind of energy that helps to break the ice among students and instructors early in a course and to lay the groundwork for good case discussion practices.

Studying Buffett’s approach to investing helps to introduce and exercise important themes that will resonate throughout a course. The case challenges students to define for themselves what it means to create value. The case discussion can easily be tailored for novices or for more advanced students.

Either way, this is not hero worship: The case affords a critical examination of the financial performance of Buffett’s firm, Berkshire Hathaway, and reveals both triumphs and stumbles. Most importantly, students can critique the purported benefits of Buffett’s conglomeration strategy and the sustainability of his investment record as the size of the firm grows very large.

By the end of the class session, students seem surprised with what they have discovered. They buzz over the paradoxes in Buffett’s philosophy and performance record. And they come away with sober respect for Buffett’s acumen and for the challenges of creating value for investors.

Surely, such sobriety is a meta-message for any mastery of finance.”

More Educator Favorites

CASE TEACHING

Emily Michelle David is an assistant professor of management at China Europe International Business School (CEIBS). Her current research focuses on discovering how to make workplaces more welcoming for people of all backgrounds and personality profiles to maximize performance and avoid employee burnout. David’s work has been published in a number of scholarly journals, and she has worked as an in-house researcher at both NASA and the M.D. Anderson Cancer Center.

it related case studies

Devin Shanthikumar  is an associate professor and the accounting area coordinator at UCI Paul Merage School of Business. She teaches undergraduate, MBA, and executive-level courses in managerial accounting. Shanthikumar previously served on the faculty at Harvard Business School, where she taught both financial accounting and managerial accounting for MBAs, and wrote cases that are used in accounting courses across the country.

it related case studies

Robert D. Austin is a professor of information systems at Ivey Business School and an affiliated faculty member at Harvard Medical School. He has published widely, authoring nine books, more than 50 cases and notes, three Harvard online products, and two popular massive open online courses (MOOCs) running on the Coursera platform.

it related case studies

Karin Schnarr is an assistant professor of policy and the director of the Bachelor of Business Administration (BBA) program at the Lazaridis School of Business & Economics at Wilfrid Laurier University in Waterloo, Ontario, Canada where she teaches strategic management at the undergraduate, graduate, and executive levels. Schnarr has published several award-winning and best-selling cases and regularly presents at international conferences on case writing and scholarship.

it related case studies

Gary P. Pisano is the Harry E. Figgie, Jr. Professor of Business Administration and senior associate dean of faculty development at Harvard Business School, where he has been on the faculty since 1988. Pisano is an expert in the fields of technology and operations strategy, the management of innovation, and competitive strategy. His research and consulting experience span a range of industries including aerospace, biotechnology, pharmaceuticals, specialty chemicals, health care, nutrition, computers, software, telecommunications, and semiconductors.

it related case studies

Francesca Gino studies how people can have more productive, creative, and fulfilling lives. She is a professor at Harvard Business School and the author, most recently, of  Rebel Talent: Why It Pays to Break the Rules at Work and in Life . Gino regularly gives keynote speeches, delivers corporate training programs, and serves in advisory roles for firms and not-for-profit organizations across the globe.

it related case studies

Robert F. Bruner is a university professor at the University of Virginia, distinguished professor of business administration, and dean emeritus of the Darden School of Business. He has also held visiting appointments at Harvard and Columbia universities in the United States, at INSEAD in France, and at IESE in Spain. He is the author, co-author, or editor of more than 20 books on finance, management, and teaching. Currently, he teaches and writes in finance and management.

Related Articles

CASE TEACHING

We use cookies to understand how you use our site and to improve your experience, including personalizing content. Learn More . By continuing to use our site, you accept our use of cookies and revised Privacy Policy .

it related case studies

Business growth

Marketing tips

16 case study examples (+ 3 templates to make your own)

Hero image with an icon representing a case study

I like to think of case studies as a business's version of a resume. It highlights what the business can do, lends credibility to its offer, and contains only the positive bullet points that paint it in the best light possible.

Imagine if the guy running your favorite taco truck followed you home so that he could "really dig into how that burrito changed your life." I see the value in the practice. People naturally prefer a tried-and-true burrito just as they prefer tried-and-true products or services.

To help you showcase your success and flesh out your burrito questionnaire, I've put together some case study examples and key takeaways.

What is a case study?

A case study is an in-depth analysis of how your business, product, or service has helped past clients. It can be a document, a webpage, or a slide deck that showcases measurable, real-life results.

For example, if you're a SaaS company, you can analyze your customers' results after a few months of using your product to measure its effectiveness. You can then turn this analysis into a case study that further proves to potential customers what your product can do and how it can help them overcome their challenges.

It changes the narrative from "I promise that we can do X and Y for you" to "Here's what we've done for businesses like yours, and we can do it for you, too."

16 case study examples 

While most case studies follow the same structure, quite a few try to break the mold and create something unique. Some businesses lean heavily on design and presentation, while others pursue a detailed, stat-oriented approach. Some businesses try to mix both.

There's no set formula to follow, but I've found that the best case studies utilize impactful design to engage readers and leverage statistics and case details to drive the point home. A case study typically highlights the companies, the challenges, the solution, and the results. The examples below will help inspire you to do it, too.

1. .css-1l9i3yq-Link[class][class][class][class][class]{all:unset;box-sizing:border-box;-webkit-text-fill-color:currentColor;cursor:pointer;}.css-1l9i3yq-Link[class][class][class][class][class]{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']{color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']:hover{color:#2b2358;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']{color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']:hover{color:#a8a5a0;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']{color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']:hover{color:#2b2358;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']{color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']:hover{color:#a8a5a0;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='inherit']{font-weight:inherit;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='normal']{font-weight:400;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='bold']{font-weight:700;} Volcanica Coffee and AdRoll

On top of a background of coffee beans, a block of text with percentage growth statistics for how AdRoll nitro-fueled Volcanica coffee.

People love a good farm-to-table coffee story, and boy am I one of them. But I've shared this case study with you for more reasons than my love of coffee. I enjoyed this study because it was written as though it was a letter.

In this case study, the founder of Volcanica Coffee talks about the journey from founding the company to personally struggling with learning and applying digital marketing to finding and enlisting AdRoll's services.

It felt more authentic, less about AdRoll showcasing their worth and more like a testimonial from a grateful and appreciative client. After the story, the case study wraps up with successes, milestones, and achievements. Note that quite a few percentages are prominently displayed at the top, providing supporting evidence that backs up an inspiring story.

Takeaway: Highlight your goals and measurable results to draw the reader in and provide concise, easily digestible information.

2. Taylor Guitars and Airtable

Screenshot of the Taylor Guitars and Airtable case study, with the title: Taylor Guitars brings more music into the world with Airtable

This Airtable case study on Taylor Guitars comes as close as one can to an optimal structure. It features a video that represents the artistic nature of the client, highlighting key achievements and dissecting each element of Airtable's influence.

It also supplements each section with a testimonial or quote from the client, using their insights as a catalyst for the case study's narrative. For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail.

Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail.

3. EndeavourX and Figma

Screenshot of the Endeavour and Figma case study, showing a bulleted list about why EndeavourX chose Figma followed by an image of EndeavourX's workspace on Figma

My favorite part of Figma's case study is highlighting why EndeavourX chose its solution. You'll notice an entire section on what Figma does for teams and then specifically for EndeavourX.

It also places a heavy emphasis on numbers and stats. The study, as brief as it is, still manages to pack in a lot of compelling statistics about what's possible with Figma.

Takeaway: Showcase the "how" and "why" of your product's differentiators and how they benefit your customers.

4. ActiveCampaign and Zapier

Screenshot of Zapier's case study with ActiveCampaign, showing three data visualizations on purple backgrounds

Zapier's case study leans heavily on design, using graphics to present statistics and goals in a manner that not only remains consistent with the branding but also actively pushes it forward, drawing users' eyes to the information most important to them. 

The graphics, emphasis on branding elements, and cause/effect style tell the story without requiring long, drawn-out copy that risks boring readers. Instead, the cause and effect are concisely portrayed alongside the client company's information for a brief and easily scannable case study.

Takeaway: Lean on design to call attention to the most important elements of your case study, and make sure it stays consistent with your branding.

5. Ironclad and OpenAI

Screenshot of a video from the Ironclad and OpenAI case study showing the Ironclad AI Assist feature

In true OpenAI fashion, this case study is a block of text. There's a distinct lack of imagery, but the study features a narrated video walking readers through the product.

The lack of imagery and color may not be the most inviting, but utilizing video format is commendable. It helps thoroughly communicate how OpenAI supported Ironclad in a way that allows the user to sit back, relax, listen, and be impressed. 

Takeaway: Get creative with the media you implement in your case study. Videos can be a very powerful addition when a case study requires more detailed storytelling.

6. Shopify and GitHub

Screenshot of the Shopify and GitHub case study, with the title "Shopify keeps pushing ecommerce forward with help from GitHub tools," followed by a photo of a plant and a Shopify bag on a table on a dark background

GitHub's case study on Shopify is a light read. It addresses client pain points and discusses the different aspects its product considers and improves for clients. It touches on workflow issues, internal systems, automation, and security. It does a great job of representing what one company can do with GitHub.

To drive the point home, the case study features colorful quote callouts from the Shopify team, sharing their insights and perspectives on the partnership, the key issues, and how they were addressed.

Takeaway: Leverage quotes to boost the authoritativeness and trustworthiness of your case study. 

7 . Audible and Contentful

Screenshot of the Audible and Contentful case study showing images of titles on Audible

Contentful's case study on Audible features almost every element a case study should. It includes not one but two videos and clearly outlines the challenge, solution, and outcome before diving deeper into what Contentful did for Audible. The language is simple, and the writing is heavy with quotes and personal insights.

This case study is a uniquely original experience. The fact that the companies in question are perhaps two of the most creative brands out there may be the reason. I expected nothing short of a detailed analysis, a compelling story, and video content. 

Takeaway: Inject some brand voice into the case study, and create assets that tell the story for you.

8 . Zoom and Asana

Screenshot of Zoom and Asana's case study on a navy blue background and an image of someone sitting on a Zoom call at a desk with the title "Zoom saves 133 work weeks per year with Asana"

Asana's case study on Zoom is longer than the average piece and features detailed data on Zoom's growth since 2020. Instead of relying on imagery and graphics, it features several quotes and testimonials. 

It's designed to be direct, informative, and promotional. At some point, the case study reads more like a feature list. There were a few sections that felt a tad too promotional for my liking, but to each their own burrito.

Takeaway: Maintain a balance between promotional and informative. You want to showcase the high-level goals your product helped achieve without losing the reader.

9 . Hickies and Mailchimp

Screenshot of the Hickies and Mailchimp case study with the title in a fun orange font, followed by a paragraph of text and a photo of a couple sitting on a couch looking at each other and smiling

I've always been a fan of Mailchimp's comic-like branding, and this case study does an excellent job of sticking to their tradition of making information easy to understand, casual, and inviting.

It features a short video that briefly covers Hickies as a company and Mailchimp's efforts to serve its needs for customer relationships and education processes. Overall, this case study is a concise overview of the partnership that manages to convey success data and tell a story at the same time. What sets it apart is that it does so in a uniquely colorful and brand-consistent manner.

Takeaway: Be concise to provide as much value in as little text as possible.

10. NVIDIA and Workday

Screenshot of NVIDIA and Workday's case study with a photo of a group of people standing around a tall desk and smiling and the title "NVIDIA hires game changers"

The gaming industry is notoriously difficult to recruit for, as it requires a very specific set of skills and experience. This case study focuses on how Workday was able to help fill that recruitment gap for NVIDIA, one of the biggest names in the gaming world.

Though it doesn't feature videos or graphics, this case study stood out to me in how it structures information like "key products used" to give readers insight into which tools helped achieve these results.

Takeaway: If your company offers multiple products or services, outline exactly which ones were involved in your case study, so readers can assess each tool.

11. KFC and Contentful

Screenshot of KFC and Contentful's case study showing the outcome of the study, showing two stats: 43% increase in YoY digital sales and 50%+ increase in AU digital sales YoY

I'm personally not a big KFC fan, but that's only because I refuse to eat out of a bucket. My aversion to the bucket format aside, Contentful follows its consistent case study format in this one, outlining challenges, solutions, and outcomes before diving into the nitty-gritty details of the project.

Say what you will about KFC, but their primary product (chicken) does present a unique opportunity for wordplay like "Continuing to march to the beat of a digital-first drum(stick)" or "Delivering deep-fried goodness to every channel."

Takeaway: Inject humor into your case study if there's room for it and if it fits your brand. 

12. Intuit and Twilio

Screenshot of the Intuit and Twilio case study on a dark background with three small, light green icons illustrating three important data points

Twilio does an excellent job of delivering achievements at the very beginning of the case study and going into detail in this two-minute read. While there aren't many graphics, the way quotes from the Intuit team are implemented adds a certain flair to the study and breaks up the sections nicely.

It's simple, concise, and manages to fit a lot of information in easily digestible sections.

Takeaway: Make sure each section is long enough to inform but brief enough to avoid boring readers. Break down information for each section, and don't go into so much detail that you lose the reader halfway through.

13. Spotify and Salesforce

Screenshot of Spotify and Salesforce's case study showing a still of a video with the title "Automation keeps Spotify's ad business growing year over year"

Salesforce created a video that accurately summarizes the key points of the case study. Beyond that, the page itself is very light on content, and sections are as short as one paragraph.

I especially like how information is broken down into "What you need to know," "Why it matters," and "What the difference looks like." I'm not ashamed of being spoon-fed information. When it's structured so well and so simply, it makes for an entertaining read.

Takeaway: Invest in videos that capture and promote your partnership with your case study subject. Video content plays a promotional role that extends beyond the case study in social media and marketing initiatives .

14. Benchling and Airtable

Screenshot of the Benchling and Airtable case study with the title: How Benchling achieves scientific breakthroughs via efficiency

Benchling is an impressive entity in its own right. Biotech R&D and health care nuances go right over my head. But the research and digging I've been doing in the name of these burritos (case studies) revealed that these products are immensely complex. 

And that's precisely why this case study deserves a read—it succeeds at explaining a complex project that readers outside the industry wouldn't know much about.

Takeaway: Simplify complex information, and walk readers through the company's operations and how your business helped streamline them.

15. Chipotle and Hubble

Screenshot of the Chipotle and Hubble case study with the title "Mexican food chain replaces Discoverer with Hubble and sees major efficiency improvements," followed by a photo of the outside of a Chipotle restaurant

The concision of this case study is refreshing. It features two sections—the challenge and the solution—all in 316 words. This goes to show that your case study doesn't necessarily need to be a four-figure investment with video shoots and studio time. 

Sometimes, the message is simple and short enough to convey in a handful of paragraphs.

Takeaway: Consider what you should include instead of what you can include. Assess the time, resources, and effort you're able and willing to invest in a case study, and choose which elements you want to include from there.

16. Hudl and Zapier

Screenshot of Hudl and Zapier's case study, showing data visualizations at the bottom, two photos of people playing sports on the top right , and a quote from the Hudl team on the topleft

I may be biased, but I'm a big fan of seeing metrics and achievements represented in branded graphics. It can be a jarring experience to navigate a website, then visit a case study page and feel as though you've gone to a completely different website.

The Zapier format provides nuggets of high-level insights, milestones, and achievements, as well as the challenge, solution, and results. My favorite part of this case study is how it's supplemented with a blog post detailing how Hudl uses Zapier automation to build a seamless user experience.

The case study is essentially the summary, and the blog article is the detailed analysis that provides context beyond X achievement or Y goal.

Takeaway: Keep your case study concise and informative. Create other resources to provide context under your blog, media or press, and product pages.

3 case study templates

Now that you've had your fill of case studies (if that's possible), I've got just what you need: an infinite number of case studies, which you can create yourself with these case study templates.

Case study template 1

Screenshot of Zapier's first case study template, with the title and three spots for data callouts at the top on a light peach-colored background, followed by a place to write the main success of the case study on a dark green background

If you've got a quick hit of stats you want to show off, try this template. The opening section gives space for a short summary and three visually appealing stats you can highlight, followed by a headline and body where you can break the case study down more thoroughly. This one's pretty simple, with only sections for solutions and results, but you can easily continue the formatting to add more sections as needed.

Case study template 2

Screenshot of Zapier's second case study template, with the title, objectives, and overview on a dark blue background with an orange strip in the middle with a place to write the main success of the case study

For a case study template with a little more detail, use this one. Opening with a striking cover page for a quick overview, this one goes on to include context, stakeholders, challenges, multiple quote callouts, and quick-hit stats. 

Case study template 3

Screenshot of Zapier's third case study template, with the places for title, objectives, and about the business on a dark green background followed by three spots for data callouts in orange boxes

Whether you want a little structural variation or just like a nice dark green, this template has similar components to the last template but is designed to help tell a story. Move from the client overview through a description of your company before getting to the details of how you fixed said company's problems.

Tips for writing a case study

Examples are all well and good, but you don't learn how to make a burrito just by watching tutorials on YouTube without knowing what any of the ingredients are. You could , but it probably wouldn't be all that good.

Writing a good case study comes down to a mix of creativity, branding, and the capacity to invest in the project. With those details in mind, here are some case study tips to follow:

Have an objective: Define your objective by identifying the challenge, solution, and results. Assess your work with the client and focus on the most prominent wins. You're speaking to multiple businesses and industries through the case study, so make sure you know what you want to say to them.

Focus on persuasive data: Growth percentages and measurable results are your best friends. Extract your most compelling data and highlight it in your case study.

Use eye-grabbing graphics: Branded design goes a long way in accurately representing your brand and retaining readers as they review the study. Leverage unique and eye-catching graphics to keep readers engaged. 

Simplify data presentation: Some industries are more complex than others, and sometimes, data can be difficult to understand at a glance. Make sure you present your data in the simplest way possible. Make it concise, informative, and easy to understand.

Use automation to drive results for your case study

A case study example is a source of inspiration you can leverage to determine how to best position your brand's work. Find your unique angle, and refine it over time to help your business stand out. Ask anyone: the best burrito in town doesn't just appear at the number one spot. They find their angle (usually the house sauce) and leverage it to stand out.

In fact, with the right technology, it can be refined to work better . Explore how Zapier's automation features can help drive results for your case study by making your case study a part of a developed workflow that creates a user journey through your website, your case studies, and into the pipeline.

Case study FAQ

Got your case study template? Great—it's time to gather the team for an awkward semi-vague data collection task. While you do that, here are some case study quick answers for you to skim through while you contemplate what to call your team meeting.

What is an example of a case study?

An example of a case study is when a software company analyzes its results from a client project and creates a webpage, presentation, or document that focuses on high-level results, challenges, and solutions in an attempt to showcase effectiveness and promote the software.

How do you write a case study?

To write a good case study, you should have an objective, identify persuasive and compelling data, leverage graphics, and simplify data. Case studies typically include an analysis of the challenge, solution, and results of the partnership.

What is the format of a case study?

While case studies don't have a set format, they're often portrayed as reports or essays that inform readers about the partnership and its results. 

Related reading:

How Hudl uses automation to create a seamless user experience

How to make your case studies high-stakes—and why it matters

How experts write case studies that convert, not bore

Get productivity tips delivered straight to your inbox

We’ll email you 1-3 times per week—and never share your information.

Hachem Ramki picture

Hachem Ramki

Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.

  • Content marketing

Related articles

Hero image for TikTok app tips with the TikTok logo on a green background

The TikTok sales funnel: How to convert viewers into customers

The TikTok sales funnel: How to convert...

Hero image of an envelope on a light blue background to illustrate emails

9 email drip campaign examples—and why they work so well

9 email drip campaign examples—and why they...

Hero image with an icon of an envelope representing email

7 email newsletter predictions for 2024

Hero image with an icon representing project proposals

12 value proposition templates, plus real-world examples to help you craft your own

12 value proposition templates, plus...

Improve your productivity automatically. Use Zapier to get your apps working together.

A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'

Business Case Studies

  • Getting Started
  • Case Analysis
  • Finding Case Studies in the Library

Free Case Studies

  • Buying Cases
  • Writing Case Studies
  • Case Competitions
  • Case Interviews
  • Case Method (Teaching)

Many academic and business institutions develop and publish case studies. Some of these organizations provide free access to their case studies:

  • Acadia Institute of Case Studies Focuses on entrepreneurship and small business operations.
  • Business Case Studies by Company
  • Business Ethics Case Analyses
  • Canadian Centre for Occupational Health & Safety: Workplace Health Case Studies
  • Case Centre Available for a fee.
  • Daniels Fund Ethics Initiative Case Studies
  • Give to Get Marketing. Marketing and Advertising Case Studies
  • HR Open Source Case Studies
  • MarketingSherpa Choose "Case Studies" as the content type in the filters.
  • MaRS Search for "case study" in the top right search box.
  • MERLOT Business Cases
  • MIT LearningEdge Case Studies Free case studies by MIT Sloan School of Management.
  • Penske. Logistics Case Studies
  • Society of Human Resources Management.
  • Open Case Studies Project by UBC The Open Case Studies project at UBC brings together faculty and students from different disciplines to write, edit, and learn with case studies that are free and open.
  • World's Best Case Studies Short video case studies covering topics including consumer goods, services, and technology.
  • << Previous: Finding Case Studies in the Library
  • Next: Buying Cases >>
  • Last Updated: Jan 17, 2024 11:02 AM
  • URL: https://guides.library.ubc.ca/businesscases

How to write a case study — examples, templates, and tools

it related case studies

It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:

  • Celebrate the customer and make them — not a product or service — the star of the story.
  • Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
  • Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
  • Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
  • Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

89% of consumers read reviews before buying, 79% view case studies, and 52% of B2B buyers prioritize case studies in the evaluation process.

Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

  • Switch from one product or service to another while naming competitors that missed the mark.
  • Experience measurable results that are relatable to others in a specific industry.
  • Represent well-known brands and recognizable names that are likely to compel action.
  • Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

  • An engaging headline
  • A subject and customer introduction
  • The unique challenge or challenges the customer faced
  • The solution the customer used to solve the problem
  • The results achieved
  • Data and statistics to back up claims of success
  • A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

  • Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
  • Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
  • Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
  • Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
  • Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
  • Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

  • Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
  • Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
  • Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
  • Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
  • Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
  • Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

  • Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
  • Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
  • Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
  • Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

A Lenovo case study showing statistics, a pull quote and featured headshot, the headline "The customer is king.," and Adobe product links.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

  • Think about a few goals you’d like to accomplish with your content.
  • Make a list of successful clients that would be strong candidates for a case study.
  • Reach out to the client to get their approval and conduct an interview.
  • Gather the data to present an engaging and effective customer story.

Adobe can help

There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you deliver the right information to the right customer at the right time for maximum impact.

To learn more, watch the Adobe Experience Platform story .

Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.

Watch the Real-Time CDP overview video to learn more.

Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesize data from multiple platforms to make more informed decisions and create the best case study possible.

Request a demo to learn more about Adobe Analytics.

https://business.adobe.com/blog/perspectives/b2b-ecommerce-10-case-studies-inspire-you

https://business.adobe.com/blog/basics/business-case

https://business.adobe.com/blog/basics/what-is-real-time-analytics

it related case studies

  • Computer Engineering Cases
  • Markkula Center for Applied Ethics
  • Focus Areas
  • More Focus Areas
  • Engineering Ethics
  • Engineering Ethics Cases

Concern is high over possible misuses of new AI technology which generates text without human intervention.

A quality assurance engineer must decide whether or not to ship products that might be defective.

A computer startup company risks violating copyright laws if it reuses a code that is the intellectual property of another company.

Full transparency might prevent a project leader from closing a deal with a valuable client. Should he still clarify the situation to his client?

A technical sales engineer feels pressure to falsify a sales report in order to prevent the delay of her company's IPO.

When a computer filled with personal data gets stolen, a data company must decide how to manage the breach in security.

Employees of a computer hardware company are angered by a manager that demonstrates favoritism.

A computer engineer is asked to divulge private medical data for marketing purposes.

In this ethics case, a woman is displeased with her work role at a computer hardware company.

A new hire at an electronics startup struggles to decide between telling the truth and maximizing the company's profit.

  • More pages:
  • Academic Ethics
  • Bioengineering
  • Engineering Business
  • Civil Engineering
  • Computer/Software Engineering
  • Electrical Engineering
  • International
  • Mechanical Engineering
  • Science/Research Ethics
  • Business Essentials
  • Leadership & Management
  • Credential of Leadership, Impact, and Management in Business (CLIMB)
  • Entrepreneurship & Innovation
  • *New* Digital Transformation
  • Finance & Accounting
  • Business in Society
  • For Organizations
  • Support Portal
  • Media Coverage
  • Founding Donors
  • Leadership Team

it related case studies

  • Harvard Business School →
  • HBS Online →
  • Business Insights →

Business Insights

Harvard Business School Online's Business Insights Blog provides the career insights you need to achieve your goals and gain confidence in your business skills.

  • Career Development
  • Communication
  • Decision-Making
  • Earning Your MBA
  • Negotiation
  • News & Events
  • Productivity
  • Staff Spotlight
  • Student Profiles
  • Work-Life Balance
  • Alternative Investments
  • Business Analytics
  • Business Strategy
  • Business and Climate Change
  • Design Thinking and Innovation
  • Digital Marketing Strategy
  • Disruptive Strategy
  • Economics for Managers
  • Entrepreneurship Essentials
  • Financial Accounting
  • Global Business
  • Launching Tech Ventures
  • Leadership Principles
  • Leadership, Ethics, and Corporate Accountability
  • Leading with Finance
  • Management Essentials
  • Negotiation Mastery
  • Organizational Leadership
  • Power and Influence for Positive Impact
  • Strategy Execution
  • Sustainable Business Strategy
  • Sustainable Investing
  • Winning with Digital Platforms

5 Benefits of Learning Through the Case Study Method

Harvard Business School MBA students learning through the case study method

  • 28 Nov 2023

While several factors make HBS Online unique —including a global Community and real-world outcomes —active learning through the case study method rises to the top.

In a 2023 City Square Associates survey, 74 percent of HBS Online learners who also took a course from another provider said HBS Online’s case method and real-world examples were better by comparison.

Here’s a primer on the case method, five benefits you could gain, and how to experience it for yourself.

Access your free e-book today.

What Is the Harvard Business School Case Study Method?

The case study method , or case method , is a learning technique in which you’re presented with a real-world business challenge and asked how you’d solve it. After working through it yourself and with peers, you’re told how the scenario played out.

HBS pioneered the case method in 1922. Shortly before, in 1921, the first case was written.

“How do you go into an ambiguous situation and get to the bottom of it?” says HBS Professor Jan Rivkin, former senior associate dean and chair of HBS's master of business administration (MBA) program, in a video about the case method . “That skill—the skill of figuring out a course of inquiry to choose a course of action—that skill is as relevant today as it was in 1921.”

Originally developed for the in-person MBA classroom, HBS Online adapted the case method into an engaging, interactive online learning experience in 2014.

In HBS Online courses , you learn about each case from the business professional who experienced it. After reviewing their videos, you’re prompted to take their perspective and explain how you’d handle their situation.

You then get to read peers’ responses, “star” them, and comment to further the discussion. Afterward, you learn how the professional handled it and their key takeaways.

HBS Online’s adaptation of the case method incorporates the famed HBS “cold call,” in which you’re called on at random to make a decision without time to prepare.

“Learning came to life!” said Sheneka Balogun , chief administration officer and chief of staff at LeMoyne-Owen College, of her experience taking the Credential of Readiness (CORe) program . “The videos from the professors, the interactive cold calls where you were randomly selected to participate, and the case studies that enhanced and often captured the essence of objectives and learning goals were all embedded in each module. This made learning fun, engaging, and student-friendly.”

If you’re considering taking a course that leverages the case study method, here are five benefits you could experience.

5 Benefits of Learning Through Case Studies

1. take new perspectives.

The case method prompts you to consider a scenario from another person’s perspective. To work through the situation and come up with a solution, you must consider their circumstances, limitations, risk tolerance, stakeholders, resources, and potential consequences to assess how to respond.

Taking on new perspectives not only can help you navigate your own challenges but also others’. Putting yourself in someone else’s situation to understand their motivations and needs can go a long way when collaborating with stakeholders.

2. Hone Your Decision-Making Skills

Another skill you can build is the ability to make decisions effectively . The case study method forces you to use limited information to decide how to handle a problem—just like in the real world.

Throughout your career, you’ll need to make difficult decisions with incomplete or imperfect information—and sometimes, you won’t feel qualified to do so. Learning through the case method allows you to practice this skill in a low-stakes environment. When facing a real challenge, you’ll be better prepared to think quickly, collaborate with others, and present and defend your solution.

3. Become More Open-Minded

As you collaborate with peers on responses, it becomes clear that not everyone solves problems the same way. Exposing yourself to various approaches and perspectives can help you become a more open-minded professional.

When you’re part of a diverse group of learners from around the world, your experiences, cultures, and backgrounds contribute to a range of opinions on each case.

On the HBS Online course platform, you’re prompted to view and comment on others’ responses, and discussion is encouraged. This practice of considering others’ perspectives can make you more receptive in your career.

“You’d be surprised at how much you can learn from your peers,” said Ratnaditya Jonnalagadda , a software engineer who took CORe.

In addition to interacting with peers in the course platform, Jonnalagadda was part of the HBS Online Community , where he networked with other professionals and continued discussions sparked by course content.

“You get to understand your peers better, and students share examples of businesses implementing a concept from a module you just learned,” Jonnalagadda said. “It’s a very good way to cement the concepts in one's mind.”

4. Enhance Your Curiosity

One byproduct of taking on different perspectives is that it enables you to picture yourself in various roles, industries, and business functions.

“Each case offers an opportunity for students to see what resonates with them, what excites them, what bores them, which role they could imagine inhabiting in their careers,” says former HBS Dean Nitin Nohria in the Harvard Business Review . “Cases stimulate curiosity about the range of opportunities in the world and the many ways that students can make a difference as leaders.”

Through the case method, you can “try on” roles you may not have considered and feel more prepared to change or advance your career .

5. Build Your Self-Confidence

Finally, learning through the case study method can build your confidence. Each time you assume a business leader’s perspective, aim to solve a new challenge, and express and defend your opinions and decisions to peers, you prepare to do the same in your career.

According to a 2022 City Square Associates survey , 84 percent of HBS Online learners report feeling more confident making business decisions after taking a course.

“Self-confidence is difficult to teach or coach, but the case study method seems to instill it in people,” Nohria says in the Harvard Business Review . “There may well be other ways of learning these meta-skills, such as the repeated experience gained through practice or guidance from a gifted coach. However, under the direction of a masterful teacher, the case method can engage students and help them develop powerful meta-skills like no other form of teaching.”

Your Guide to Online Learning Success | Download Your Free E-Book

How to Experience the Case Study Method

If the case method seems like a good fit for your learning style, experience it for yourself by taking an HBS Online course. Offerings span seven subject areas, including:

  • Business essentials
  • Leadership and management
  • Entrepreneurship and innovation
  • Finance and accounting
  • Business in society

No matter which course or credential program you choose, you’ll examine case studies from real business professionals, work through their challenges alongside peers, and gain valuable insights to apply to your career.

Are you interested in discovering how HBS Online can help advance your career? Explore our course catalog and download our free guide —complete with interactive workbook sections—to determine if online learning is right for you and which course to take.

it related case studies

About the Author

McCombs School of Business

  • Español ( Spanish )

Videos Concepts Unwrapped View All 36 short illustrated videos explain behavioral ethics concepts and basic ethics principles. Concepts Unwrapped: Sports Edition View All 10 short videos introduce athletes to behavioral ethics concepts. Ethics Defined (Glossary) View All 58 animated videos - 1 to 2 minutes each - define key ethics terms and concepts. Ethics in Focus View All One-of-a-kind videos highlight the ethical aspects of current and historical subjects. Giving Voice To Values View All Eight short videos present the 7 principles of values-driven leadership from Gentile's Giving Voice to Values. In It To Win View All A documentary and six short videos reveal the behavioral ethics biases in super-lobbyist Jack Abramoff's story. Scandals Illustrated View All 30 videos - one minute each - introduce newsworthy scandals with ethical insights and case studies. Video Series

Case Studies UT Star Icon

Case Studies

More than 70 cases pair ethics concepts with real world situations. From journalism, performing arts, and scientific research to sports, law, and business, these case studies explore current and historic ethical dilemmas, their motivating biases, and their consequences. Each case includes discussion questions, related videos, and a bibliography.

A Million Little Pieces

A Million Little Pieces

James Frey’s popular memoir stirred controversy and media attention after it was revealed to contain numerous exaggerations and fabrications.

Abramoff: Lobbying Congress

Abramoff: Lobbying Congress

Super-lobbyist Abramoff was caught in a scheme to lobby against his own clients. Was a corrupt individual or a corrupt system – or both – to blame?

Apple Suppliers & Labor Practices

Apple Suppliers & Labor Practices

Is tech company Apple, Inc. ethically obligated to oversee the questionable working conditions of other companies further down their supply chain?

Approaching the Presidency: Roosevelt & Taft

Approaching the Presidency: Roosevelt & Taft

Some presidents view their responsibilities in strictly legal terms, others according to duty. Roosevelt and Taft took two extreme approaches.

Appropriating “Hope”

Appropriating “Hope”

Fairey’s portrait of Barack Obama raised debate over the extent to which an artist can use and modify another’s artistic work, yet still call it one’s own.

Arctic Offshore Drilling

Arctic Offshore Drilling

Competing groups frame the debate over oil drilling off Alaska’s coast in varying ways depending on their environmental and economic interests.

Banning Burkas: Freedom or Discrimination?

Banning Burkas: Freedom or Discrimination?

The French law banning women from wearing burkas in public sparked debate about discrimination and freedom of religion.

Birthing Vaccine Skepticism

Birthing Vaccine Skepticism

Wakefield published an article riddled with inaccuracies and conflicts of interest that created significant vaccine hesitancy regarding the MMR vaccine.

Blurred Lines of Copyright

Blurred Lines of Copyright

Marvin Gaye’s Estate won a lawsuit against Robin Thicke and Pharrell Williams for the hit song “Blurred Lines,” which had a similar feel to one of his songs.

Bullfighting: Art or Not?

Bullfighting: Art or Not?

Bullfighting has been a prominent cultural and artistic event for centuries, but in recent decades it has faced increasing criticism for animal rights’ abuse.

Buying Green: Consumer Behavior

Buying Green: Consumer Behavior

Do purchasing green products, such as organic foods and electric cars, give consumers the moral license to indulge in unethical behavior?

Cadavers in Car Safety Research

Cadavers in Car Safety Research

Engineers at Heidelberg University insist that the use of human cadavers in car safety research is ethical because their research can save lives.

Cardinals’ Computer Hacking

Cardinals’ Computer Hacking

St. Louis Cardinals scouting director Chris Correa hacked into the Houston Astros’ webmail system, leading to legal repercussions and a lifetime ban from MLB.

Cheating: Atlanta’s School Scandal

Cheating: Atlanta’s School Scandal

Teachers and administrators at Parks Middle School adjust struggling students’ test scores in an effort to save their school from closure.

Cheating: Sign-Stealing in MLB

Cheating: Sign-Stealing in MLB

The Houston Astros’ sign-stealing scheme rocked the baseball world, leading to a game-changing MLB investigation and fallout.

Cheating: UNC’s Academic Fraud

Cheating: UNC’s Academic Fraud

UNC’s academic fraud scandal uncovered an 18-year scheme of unchecked coursework and fraudulent classes that enabled student-athletes to play sports.

Cheney v. U.S. District Court

Cheney v. U.S. District Court

A controversial case focuses on Justice Scalia’s personal friendship with Vice President Cheney and the possible conflict of interest it poses to the case.

Christina Fallin: “Appropriate Culturation?”

Christina Fallin: “Appropriate Culturation?”

After Fallin posted a picture of herself wearing a Plain’s headdress on social media, uproar emerged over cultural appropriation and Fallin’s intentions.

Climate Change & the Paris Deal

Climate Change & the Paris Deal

While climate change poses many abstract problems, the actions (or inactions) of today’s populations will have tangible effects on future generations.

Cover-Up on Campus

Cover-Up on Campus

While the Baylor University football team was winning on the field, university officials failed to take action when allegations of sexual assault by student athletes emerged.

Covering Female Athletes

Covering Female Athletes

Sports Illustrated stirs controversy when their cover photo of an Olympic skier seems to focus more on her physical appearance than her athletic abilities.

Covering Yourself? Journalists and the Bowl Championship

Covering Yourself? Journalists and the Bowl Championship

Can news outlets covering the Bowl Championship Series fairly report sports news if their own polls were used to create the news?

Cyber Harassment

Cyber Harassment

After a student defames a middle school teacher on social media, the teacher confronts the student in class and posts a video of the confrontation online.

Defending Freedom of Tweets?

Defending Freedom of Tweets?

Running back Rashard Mendenhall receives backlash from fans after criticizing the celebration of the assassination of Osama Bin Laden in a tweet.

Dennis Kozlowski: Living Large

Dennis Kozlowski: Living Large

Dennis Kozlowski was an effective leader for Tyco in his first few years as CEO, but eventually faced criminal charges over his use of company assets.

Digital Downloads

Digital Downloads

File-sharing program Napster sparked debate over the legal and ethical dimensions of downloading unauthorized copies of copyrighted music.

Dr. V’s Magical Putter

Dr. V’s Magical Putter

Journalist Caleb Hannan outed Dr. V as a trans woman, sparking debate over the ethics of Hannan’s reporting, as well its role in Dr. V’s suicide.

East Germany’s Doping Machine

East Germany’s Doping Machine

From 1968 to the late 1980s, East Germany (GDR) doped some 9,000 athletes to gain success in international athletic competitions despite being aware of the unfortunate side effects.

Ebola & American Intervention

Ebola & American Intervention

Did the dispatch of U.S. military units to Liberia to aid in humanitarian relief during the Ebola epidemic help or hinder the process?

Edward Snowden: Traitor or Hero?

Edward Snowden: Traitor or Hero?

Was Edward Snowden’s release of confidential government documents ethically justifiable?

Ethical Pitfalls in Action

Ethical Pitfalls in Action

Why do good people do bad things? Behavioral ethics is the science of moral decision-making, which explores why and how people make the ethical (and unethical) decisions that they do.

Ethical Use of Home DNA Testing

Ethical Use of Home DNA Testing

The rising popularity of at-home DNA testing kits raises questions about privacy and consumer rights.

Flying the Confederate Flag

Flying the Confederate Flag

A heated debate ensues over whether or not the Confederate flag should be removed from the South Carolina State House grounds.

Freedom of Speech on Campus

Freedom of Speech on Campus

In the wake of racially motivated offenses, student protests sparked debate over the roles of free speech, deliberation, and tolerance on campus.

Freedom vs. Duty in Clinical Social Work

Freedom vs. Duty in Clinical Social Work

What should social workers do when their personal values come in conflict with the clients they are meant to serve?

Full Disclosure: Manipulating Donors

Full Disclosure: Manipulating Donors

When an intern witnesses a donor making a large gift to a non-profit organization under misleading circumstances, she struggles with what to do.

Gaming the System: The VA Scandal

Gaming the System: The VA Scandal

The Veterans Administration’s incentives were meant to spur more efficient and productive healthcare, but not all administrators complied as intended.

German Police Battalion 101

German Police Battalion 101

During the Holocaust, ordinary Germans became willing killers even though they could have opted out from murdering their Jewish neighbors.

Head Injuries & American Football

Head Injuries & American Football

Many studies have linked traumatic brain injuries and related conditions to American football, creating controversy around the safety of the sport.

Head Injuries & the NFL

Head Injuries & the NFL

American football is a rough and dangerous game and its impact on the players’ brain health has sparked a hotly contested debate.

Healthcare Obligations: Personal vs. Institutional

Healthcare Obligations: Personal vs. Institutional

A medical doctor must make a difficult decision when informing patients of the effectiveness of flu shots while upholding institutional recommendations.

High Stakes Testing

High Stakes Testing

In the wake of the No Child Left Behind Act, parents, teachers, and school administrators take different positions on how to assess student achievement.

In-FUR-mercials: Advertising & Adoption

In-FUR-mercials: Advertising & Adoption

When the Lied Animal Shelter faces a spike in animal intake, an advertising agency uses its moral imagination to increase pet adoptions.

Krogh & the Watergate Scandal

Krogh & the Watergate Scandal

Egil Krogh was a young lawyer working for the Nixon Administration whose ethics faded from view when asked to play a part in the Watergate break-in.

Limbaugh on Drug Addiction

Limbaugh on Drug Addiction

Radio talk show host Rush Limbaugh argued that drug abuse was a choice, not a disease. He later became addicted to painkillers.

LochteGate

U.S. Olympic swimmer Ryan Lochte’s “over-exaggeration” of an incident at the 2016 Rio Olympics led to very real consequences.

Meet Me at Starbucks

Meet Me at Starbucks

Two black men were arrested after an employee called the police on them, prompting Starbucks to implement “racial-bias” training across all its stores.

Myanmar Amber

Myanmar Amber

Buying amber could potentially fund an ethnic civil war, but refraining allows collectors to acquire important specimens that could be used for research.

Negotiating Bankruptcy

Negotiating Bankruptcy

Bankruptcy lawyer Gellene successfully represented a mining company during a major reorganization, but failed to disclose potential conflicts of interest.

Pao & Gender Bias

Pao & Gender Bias

Ellen Pao stirred debate in the venture capital and tech industries when she filed a lawsuit against her employer on grounds of gender discrimination.

Pardoning Nixon

Pardoning Nixon

One month after Richard Nixon resigned from the presidency, Gerald Ford made the controversial decision to issue Nixon a full pardon.

Patient Autonomy & Informed Consent

Patient Autonomy & Informed Consent

Nursing staff and family members struggle with informed consent when taking care of a patient who has been deemed legally incompetent.

Prenatal Diagnosis & Parental Choice

Prenatal Diagnosis & Parental Choice

Debate has emerged over the ethics of prenatal diagnosis and reproductive freedom in instances where testing has revealed genetic abnormalities.

Reporting on Robin Williams

Reporting on Robin Williams

After Robin Williams took his own life, news media covered the story in great detail, leading many to argue that such reporting violated the family’s privacy.

Responding to Child Migration

Responding to Child Migration

An influx of children migrants posed logistical and ethical dilemmas for U.S. authorities while intensifying ongoing debate about immigration.

Retracting Research: The Case of Chandok v. Klessig

Retracting Research: The Case of Chandok v. Klessig

A researcher makes the difficult decision to retract a published, peer-reviewed article after the original research results cannot be reproduced.

Sacking Social Media in College Sports

Sacking Social Media in College Sports

In the wake of questionable social media use by college athletes, the head coach at University of South Carolina bans his players from using Twitter.

Selling Enron

Selling Enron

Following the deregulation of electricity markets in California, private energy company Enron profited greatly, but at a dire cost.

Snyder v. Phelps

Snyder v. Phelps

Freedom of speech was put on trial in a case involving the Westboro Baptist Church and their protesting at the funeral of U.S. Marine Matthew Snyder.

Something Fishy at the Paralympics

Something Fishy at the Paralympics

Rampant cheating has plagued the Paralympics over the years, compromising the credibility and sportsmanship of Paralympian athletes.

Sports Blogs: The Wild West of Sports Journalism?

Sports Blogs: The Wild West of Sports Journalism?

Deadspin pays an anonymous source for information related to NFL star Brett Favre, sparking debate over the ethics of “checkbook journalism.”

Stangl & the Holocaust

Stangl & the Holocaust

Franz Stangl was the most effective Nazi administrator in Poland, killing nearly one million Jews at Treblinka, but he claimed he was simply following orders.

Teaching Blackface: A Lesson on Stereotypes

Teaching Blackface: A Lesson on Stereotypes

A teacher was put on leave for showing a blackface video during a lesson on racial segregation, sparking discussion over how to teach about stereotypes.

The Astros’ Sign-Stealing Scandal

The Astros’ Sign-Stealing Scandal

The Houston Astros rode a wave of success, culminating in a World Series win, but it all came crashing down when their sign-stealing scheme was revealed.

The Central Park Five

The Central Park Five

Despite the indisputable and overwhelming evidence of the innocence of the Central Park Five, some involved in the case refuse to believe it.

The CIA Leak

The CIA Leak

Legal and political fallout follows from the leak of classified information that led to the identification of CIA agent Valerie Plame.

The Collapse of Barings Bank

The Collapse of Barings Bank

When faced with growing losses, investment banker Nick Leeson took big risks in an attempt to get out from under the losses. He lost.

The Costco Model

The Costco Model

How can companies promote positive treatment of employees and benefit from leading with the best practices? Costco offers a model.

The FBI & Apple Security vs. Privacy

The FBI & Apple Security vs. Privacy

How can tech companies and government organizations strike a balance between maintaining national security and protecting user privacy?

The Miss Saigon Controversy

The Miss Saigon Controversy

When a white actor was cast for the half-French, half-Vietnamese character in the Broadway production of Miss Saigon , debate ensued.

The Sandusky Scandal

The Sandusky Scandal

Following the conviction of assistant coach Jerry Sandusky for sexual abuse, debate continues on how much university officials and head coach Joe Paterno knew of the crimes.

The Varsity Blues Scandal

The Varsity Blues Scandal

A college admissions prep advisor told wealthy parents that while there were front doors into universities and back doors, he had created a side door that was worth exploring.

Therac-25

Providing radiation therapy to cancer patients, Therac-25 had malfunctions that resulted in 6 deaths. Who is accountable when technology causes harm?

Welfare Reform

Welfare Reform

The Welfare Reform Act changed how welfare operated, intensifying debate over the government’s role in supporting the poor through direct aid.

Wells Fargo and Moral Emotions

Wells Fargo and Moral Emotions

In a settlement with regulators, Wells Fargo Bank admitted that it had created as many as two million accounts for customers without their permission.

Stay Informed

Support our work.

  • Browse All Articles
  • Newsletter Sign-Up

HumanResources →

No results found in working knowledge.

  • Were any results found in one of the other content buckets on the left?
  • Try removing some search filters.
  • Use different search filters.
  • Open access
  • Published: 19 February 2024

Sustaining the collaborative chronic care model in outpatient mental health: a matrixed multiple case study

  • Bo Kim 1 , 2 ,
  • Jennifer L. Sullivan 3 , 4 ,
  • Madisen E. Brown 1 ,
  • Samantha L. Connolly 1 , 2 ,
  • Elizabeth G. Spitzer 1 , 5 ,
  • Hannah M. Bailey 1 ,
  • Lauren M. Sippel 6 , 7 ,
  • Kendra Weaver 8 &
  • Christopher J. Miller 1 , 2  

Implementation Science volume  19 , Article number:  16 ( 2024 ) Cite this article

509 Accesses

1 Altmetric

Metrics details

Sustaining evidence-based practices (EBPs) is crucial to ensuring care quality and addressing health disparities. Approaches to identifying factors related to sustainability are critically needed. One such approach is Matrixed Multiple Case Study (MMCS), which identifies factors and their combinations that influence implementation. We applied MMCS to identify factors related to the sustainability of the evidence-based Collaborative Chronic Care Model (CCM) at nine Department of Veterans Affairs (VA) outpatient mental health clinics, 3–4 years after implementation support had concluded.

We conducted a directed content analysis of 30 provider interviews, using 6 CCM elements and 4 Integrated Promoting Action on Research Implementation in Health Services (i-PARIHS) domains as codes. Based on CCM code summaries, we designated each site as high/medium/low sustainability. We used i-PARIHS code summaries to identify relevant factors for each site, the extent of their presence, and the type of influence they had on sustainability (enabling/neutral/hindering/unclear). We organized these data into a sortable matrix and assessed sustainability-related cross-site trends.

CCM sustainability status was distributed among the sites, with three sites each being high, medium, and low. Twenty-five factors were identified from the i-PARIHS code summaries, of which 3 exhibited strong trends by sustainability status (relevant i-PARIHS domain in square brackets): “Collaborativeness/Teamwork [Recipients],” “Staff/Leadership turnover [Recipients],” and “Having a consistent/strong internal facilitator [Facilitation]” during and after active implementation. At most high-sustainability sites only, (i) “Having a knowledgeable/helpful external facilitator [Facilitation]” was variably present and enabled sustainability when present, while (ii) “Clarity about what CCM comprises [Innovation],” “Interdisciplinary coordination [Recipients],” and “Adequate clinic space for CCM team members [Context]” were somewhat or less present with mixed influences on sustainability.

Conclusions

MMCS revealed that CCM sustainability in VA outpatient mental health clinics may be related most strongly to provider collaboration, knowledge retention during staff/leadership transitions, and availability of skilled internal facilitators. These findings have informed a subsequent CCM implementation trial that prospectively examines whether enhancing the above-mentioned factors within implementation facilitation improves sustainability. MMCS is a systematic approach to multi-site examination that can be used to investigate sustainability-related factors applicable to other EBPs and across multiple contexts.

Peer Review reports

Contributions to the literature

We examined the ways in which the sustainability of the evidence-based Collaborative Chronic Care Model differed across nine outpatient mental health clinics where it was implemented.

This work demonstrates a unique application of the Matrixed Multiple Case Study (MMCS) method, originally developed to identify factors and their combinations that influence implementation, to investigate the long-term sustainability of a previously implemented evidence-based practice.

Contextual influences on sustainability identified through this work, as well as the systematic approach to multi-site examination offered by MMCS, can inform future efforts to sustainably implement and methodically evaluate an evidence-based practice’s uptake and continued use in routine care.

The sustainability of evidence-based practices (EBPs) over time is crucial to maximize the public health impact of EBPs implemented into routine care. Implementation evaluators focus on sustainability as a central implementation outcome, and funders of implementation efforts seek sustained long-term returns on their investment. Furthermore, practitioners and leadership at implementation sites face the task of sustaining an EBP’s usage even after implementation funding, support, and associated evaluation efforts conclude. The circumstances and influences contributing to EBP sustainability are therefore of high interest to the field of implementation science.

Sustainability depends on the specific EBP being implemented, the individuals undergoing the implementation, the contexts in which the implementation takes place, and the facilitation of (i.e., support for) the implementation. Hence, universal conditions that invariably lead to sustainability are challenging to establish. Even if a set of conditions could be identified as being associated with high sustainability “on average,” its usefulness is questionable when most real-world implementation contexts may deviate from “average” on key implementation-relevant metrics.

Thus, when seeking a better understanding of EBP sustainability, there is a critical need for methods that examine the ways in which sustainability varies in diverse contexts. One such method is Matrixed Multiple Case Study (MMCS) [ 1 ], which is beginning to be applied in implementation research to identify factors related to implementation [ 2 , 3 , 4 , 5 ]. MMCS capitalizes on the many contextual variations and heterogeneous outcomes that are expected when an EBP is implemented across multiple sites. Specifically, MMCS provides a formalized sequence of steps for cross-site analysis by arranging data into an array of matrices, which are sorted and filtered to test for expected factors and identify less expected factors influencing an implementation outcome of interest.

Although the MMCS represents a promising method for systematically exploring the “black box” of the ways in which implementation is more or less successful, it has not yet been applied to investigate the long-term sustainability of implemented EBPs. Therefore, we applied MMCS to identify factors related to the sustainability of the evidence-based Collaborative Chronic Care Model (CCM), previously implemented using implementation facilitation [ 6 , 7 , 8 ], at nine VA medical centers’ outpatient general mental health clinics. An earlier interview-based investigation of CCM provider perspectives had identified key determinants of CCM sustainability at the sites, yet characteristics related to the ways in which CCM sustainability differed at the sites are still not well understood. For this reason, our objective was to apply MMCS to examine the interview data to determine factors associated with CCM sustainability at each site.

Clinical and implementation contexts

CCM-based care aims to ensure that patients are treated in a coordinated, patient-centered, and anticipatory manner. This project’s nine outpatient general mental health clinics had participated in a hybrid CCM effectiveness-implementation trial 3 to 4 years prior, which had resulted in improved clinical outcomes that were not universally maintained post-implementation (i.e., after implementation funding and associated evaluation efforts concluded) [ 7 , 9 ]. This lack of aggregate sustainability across the nine clinics is what prompted the earlier interview-based investigation of CCM provider perspectives that identified key determinants of CCM sustainability at the trial sites [ 10 ].

These prior works were conducted in VA outpatient mental health teams, known as Behavioral Health Interdisciplinary Program (BHIP) teams. While there was variability in the exact composition of each BHIP team, all teams consisted of a multidisciplinary set of frontline clinicians (e.g., psychiatrists, psychologists, social workers, nurses) and support staff, serving a panel of about 1000 patients each.

This current project applied MMCS to examine the data from the earlier interviews [ 10 ] for the ways in which CCM sustainability differed at the sites and the factors related to sustainability. The project was determined to be non-research by the VA Boston Research and Development Service, and therefore did not require oversight by the Institutional Review Board (IRB). Details regarding the procedures undertaken for the completed hybrid CCM effectiveness-implementation trial, which serves as the context for this project, have been previously published [ 6 , 7 ]. Similarly, details regarding data collection for the follow-up provider interviews have also been previously published [ 10 ]. We provide a brief overview of the steps that we took for data collection and describe the steps that we took for applying MMCS to analyze the interview data. Additional file  1 outlines our use of the Consolidated Criteria for Reporting Qualitative Research (COREQ) Checklist [ 11 ].

Data collection

We recruited 30 outpatient mental health providers across the nine sites that had participated in the CCM implementation trial, including a multidisciplinary mix of mental health leaders and frontline staff. We recruited participants via email, and we obtained verbal informed consent from all participants. Each interview lasted between 30 and 60 min and focused on the degree to which the participant perceived care processes to have remained aligned to the CCM’s six core elements: work role redesign, patient self-management support, provider decision support, clinical information systems, linkages to community resources, and organizational/leadership support [ 12 , 13 , 14 ]. Interview questions also inquired about the participant’s perceived barriers and enablers influencing CCM sustainability, as well as about the latest status of CCM-based care practices. Interviews were digitally recorded and professionally transcribed. Additional details regarding data collection have been previously published [ 10 ].

Data analysis

We applied MMCS’ nine analytical steps [ 1 ] to the interview data. Each step described below was led by one designated member of the project team, with subsequent review by all project team members to reach a consensus on the examination conducted for each step.

We established the evaluation goal (step 1) to identify the ways in which sustainability differed across the sites and the factors related to sustainability, defining sustainability (step 2) as the continued existence of CCM-aligned care practices—namely, that care processes remained aligned with the six core CCM elements. Table  1 shows examples of care processes that align with each CCM element. As our prior works directly leading up to this project (i.e., design and evaluation of the CCM implementation trial that involved the very sites included in this project [ 6 , 15 , 16 ]) were guided by the Integrated Promoting Action on Research Implementation in Health Services (i-PARIHS) framework [ 17 ] and i-PARIHS positions facilitation (the implementation strategy that our trial was testing) as the core ingredient that drives implementation [ 17 ], we selected i-PARIHS’ four domains—innovation, recipients, context, and facilitation—as relevant domains under which to examine factors influencing sustainability (step 3). i-PARIHS posits that the successful implementation of an innovation and its sustained use by recipients in a context is enabled by facilitation (both the individuals doing the facilitation and the process used for facilitation). We examined the data on both sustainability and potentially relevant i-PARIHS domains (step 4) by conducting directed content analysis [ 18 ] of the recorded and professionally transcribed interview data. We used the six CCM elements and the four i-PARIHS domains as a priori codes.

Additional file  2 provides an overview of data input, tasks performed, and analysis output for MMCS steps 5 through 9 described below. We assessed sustainability per site (step 5) by generating CCM code summaries per site, and reached a consensus on whether each site exhibited high, medium, or low sustainability relative to other sites based on the summary data. We assigned a higher sustainability level for sites that exhibited more CCM-aligned care processes, had more participants consistently mention those processes, and considered those processes more as “just the way things are done” at the site. Namely, (i) high sustainability sites had concrete examples of CCM-aligned care processes (such as the ones shown in Table  1 ) for many of the six CCM elements, which multiple participants mentioned as central to how they deliver care, (ii) low sustainability sites had only a few concrete examples of CCM-aligned care processes, mentioned by only a small subset of participants and/or inconsistently practiced, and (iii) medium sustainability sites matched neither of the high nor low sustainability cases, having several concrete examples of CCM-aligned care process for some of the CCM elements, varying in whether they are mentioned by multiple participants or how consistently they are a part of delivering care. For the CCM code summaries per site, one project team member initially reviewed the coded data to draft the summaries including exemplar quotes. Each summary and relevant exemplar quotes were then reviewed by and refined with input from all six project team members during recurring team meetings to finalize the high, medium, or low sustainability designation to use in the subsequent MMCS steps. Reviewing and refining the summaries for the nine sites took approximately four 60-min meetings of the six project team members, with each site’s CCM code summary taking approximately 20–35 min to discuss and reach consensus on. We referred to lists of specific examples of how the six core CCM elements were operationalized in our CCM implementation trial [ 19 , 20 ]. Refinements occurred mostly around familiarizing the newer members of the project team (i.e., those who had not participated in our prior CCM-related work) with the examples and definitions. We aligned to established qualitative analysis methods for consensus-reaching discussions [ 18 , 21 ]. Recognizing the common challenge faced by such discussions in adequately accounting for everyone’s interpretations of the data [ 22 ], we drew on Bens’ meeting facilitation techniques [ 23 ] that include setting ground rules, ensuring balanced participation from all project team members, and accurately recording decisions and action items.

We then identified influencing factors per site (step 6), by generating i-PARIHS code summaries per site and identifying distinct factors under each domain of i-PARIHS (e.g., Collaborativeness and teamwork as a factor under the Recipients domain). For the i-PARIHS code summaries per site, one project team member initially reviewed the coded data to draft the summaries including exemplar quotes. They elaborated on each i-PARIHS domain-specific summary by noting distinct factors that they deemed relevant to the summary, proposing descriptive wording to refer to each factor (e.g., “team members share a commitment to their patients” under the Recipients domain). Each summary, associated factor descriptions, and relevant exemplar quotes were then reviewed and refined with input from all six project team members during recurring team meetings to finalize the relevant factors to use in the subsequent MMCS steps. Finalizing the factors included deciding which similar proposed factor descriptions from different sites to consolidate into one factor and which wording to use to refer to the consolidated factor (e.g., “team members share a commitment to their patients,” “team members collaborate well,” and “team members know each other’s styles and what to expect” were consolidated into the Collaborativeness and teamwork factor under the Recipients domain). It took approximately four 60-min meetings of the six project team members to review and refine the summaries and factors for the nine sites, with each site’s i-PARIHS code summary and factors taking approximately 20–35 min to discuss and reach consensus on. We referred to lists of explicit definitions of i-PARIHS constructs that our team members had previously developed and published [ 16 , 24 ]. We once again aligned to established qualitative analysis methods for consensus-reaching discussions [ 18 , 21 ], drawing on Bens’ meeting facilitation techniques [ 23 ] to adequately account for everyone’s interpretations of the data [ 22 ].

We organized the examined data (i.e., the assessed sustainability and identified factors per site) into a sortable matrix (step 7) using Microsoft Excel [ 25 ], laid out by influencing factor (row), sustainability (column), and site (sheet). We conducted within-site analysis of the matrixed data (step 8), examining the data on each influencing factor and designating whether the factor (i) was present, somewhat present, or minimally present [based on aggregate reports from the site’s participants; used “minimally present” when, considering all available data from a site regarding a factor, the factor was predominantly weak (e.g., predominantly weak Ability to continue patient care during COVID at a medium sustainability site); used “somewhat present” when, considering all available data from a site regarding a factor, the factor was neither predominantly strong nor predominantly weak (e.g., neither predominantly strong nor predominantly weak Collaborativeness and teamwork at a low sustainability site)], and (ii) had an enabling, hindering, or neutral/unclear influence on sustainability (designated as “neutral” when, considering all available data from a site regarding a factor, the factor had neither a predominantly enabling nor a predominantly hindering influence on sustainability). These designations of factors’ presence and influence are conceptually representative of what is commonly referred to as magnitude and valence, respectively, by other efforts that construct scoring for qualitative data (e.g., [ 26 , 27 ]). Like the team-based consensus approach of earlier MMCS steps, factors’ presence and type of influence per site were initially proposed by one project team member after reviewing the matrix’s site-specific data, then refined with input from all project team members during recurring team meetings that reviewed the matrix. Accordingly, similar to the earlier MMCS steps, we aligned to established qualitative methods [ 18 , 21 ] and meeting facilitation techniques [ 23 ] for these consensus-reaching discussions.

We then conducted a cross-site analysis of the matrixed data (step 9), assessing whether factors and their combinations were (i) present across multiple sites, (ii) consistently associated with higher or lower sustainability, and (iii) emphasized at some sites more than others. We noted that any factor may have not come up during interviews with a site because either it is not pertinent or it is pertinent but still did not come up, although we asked an open-ended question at the end of each interview about whether there was anything else that the participant wanted to share regarding sustainability. To adequately account for these possibilities, we decided as a team to regard a factor or a combination of factors as being associated with high/medium/low sustainability if it was identified at a majority (i.e., even if not all) of the sites designated as high/medium/low sustainability (e.g., if the Collaborativeness and teamwork factor is identified at a majority, even if not all, of the high sustainability sites, we would find it to be associated with high sustainability). Like the team-based consensus approach of earlier MMCS steps, cross-site patterns were initially proposed by one project team member after reviewing the matrix’s cross-site data, then refined with input from all project team members during recurring team meetings that reviewed the matrix. Accordingly, similar to the earlier MMCS steps, we aligned to established qualitative methods [ 18 , 21 ] and meeting facilitation techniques [ 23 ] for these consensus-reaching discussions. We acknowledged the potential existence of additional factors influencing sustainability that may not have emerged during our interviews and also may vary substantially between sites. For example, adaptation of the CCM, characteristics of the patient population, and availability of continued funding, which are factors that extant literature reports as being relevant to sustainability [ 28 , 29 ], were not seen in our interview data. To maintain our analytic focus on the factors seen in our data, we did not add these factors to our analysis.

For the nine sites included in this project, we found the degree of CCM sustainability to be split evenly across the sites—three high-, three medium-, and three low-sustainability. Twenty-five total influencing factors were identified under the i-PARIHS domains of Innovation (6), Recipients (6), Context (8), and Facilitation (5). Table  2 shows these identified influencing factors by domain. Figure  1 shows 11 influencing factors that were identified for at least two sites within a group of high/medium/low sustainability sites—e.g., the factor “consistent and strong internal facilitator” is shown as being present at high sustainability sites with an enabling influence on sustainability, because it was identified as such at two or more of the high sustainability sites. Of these 11 influencing factors, four were identified only for sites with high CCM sustainability and two were identified only for sites with medium or low CCM sustainability.

figure 1

Influencing factors that were identified for at least two sites within a group of high/medium/low sustainability sites

Key trends in influencing factors associated with high, medium, and/or low CCM sustainability

Three factors across two i-PARIHS domains exhibited strong trends by sustainability status. They were the Collaborativeness and teamwork and Turnover of clinic staff and leadership factors under the Recipients domain, and the Having a consistent and strong internal facilitator factor under the Facilitation domain.

Recipients-related factors

Collaborativeness and teamwork was present with an enabling influence on CCM sustainability at most high and medium sustainability sites, while it was only somewhat present with a neutral influence on CCM sustainability at most low sustainability sites. When asked what had made their BHIP team work well, a participant from a high sustainability site said,

“Just a collaborative spirit.” (Participant 604)

A participant from a medium sustainability site said,

“We joke that [the BHIP teams] are even family, that the teams really do function pretty tightly and they each have their own personality.” (Participant 201)

At the low sustainability sites, willingness to work as a team varied across team members; a participant from a low sustainability site said,

“… I think it has to be the commitment of the people who are on the team. So those that are regularly attending, we get a lot more out of it than those that probably don't ever come [to team meetings].” (Participant 904)

Collaborativeness and teamwork of BHIP team members were often perceived as the highlight of pursuing interdisciplinary care.

Turnover of clinic staff and leadership was present with a hindering influence on CCM sustainability at most high, medium, and low sustainability sites.

“We’ve lost a lot of really, really good providers here in the time I’ve been here …,” (Participant 102)

said a participant from a low-sustainability site that had to reconfigure its BHIP teams due to clinic staff shortages. Turnover of mental health clinic leadership made it difficult to maintain CCM practices, especially beyond the teams that participated in the original CCM implementation trial. A participant from a medium sustainability site said,

“Probably about 90 percent of the things that we came up with have fallen by the wayside. Within our team, many of those remain but again, that hand off towards the other teams that I think partly is due to the turnover rate with program managers, supervisors, didn’t get fully implemented.” (Participant 703)

Although turnover was an issue for high sustainability sites as well, there was also indication of the situation improving in recent years; a participant from a high sustainability site said,

“… our attrition rollover rate has dropped quite a bit and I would really attribute that to [the CCM being] more functional and more sustainable and tolerable for the providers.” (Participant 502)

As such, staff and leadership turnover was deemed a major challenge for CCM sustainability for all sites regardless of the overall level of sustainability.

Facilitation-related factor

Having a consistent and strong internal facilitator was present with an enabling influence on CCM sustainability at high sustainability sites, not identified as an influencing factor at most of the medium sustainability sites, and variably present with a hindering, neutral, or unclear influence on CCM sustainability at low sustainability sites. Participants from a high sustainability site perceived that it was important for the internal facilitator to understand different BHIP team members’ personalities and know the clinic’s history. A participant from another high sustainability site shared that, as an internal facilitator themselves, they focused on recognizing and reinforcing the progress of team members:

“… I'm often the person who kind of [starts] off with, ‘Hey, look at what we've done in this location,’ ‘Hey look at what the team's done this month.’” (Participant 402)

A participant from a low sustainability site had also served as an internal facilitator and recounted the difficulty and importance of readying the BHIP team to function in the long run without their assistance:

“I should have been able to get out sooner, I think, to get it to have them running this themselves. And that was just a really difficult process.” (Participant 301)

Participants, especially from the high and low sustainability sites, attributed their BHIP teams’ successes and challenges to the skills of the internal facilitator.

Influencing factors identified only for sites with high CCM sustainability

Four factors across four i-PARIHS domains were identified for high sustainability sites and not for medium or low sustainability sites. They were the factors Details about the CCM being well understood (Innovation domain), Interdisciplinary coordination (Recipients domain), Having adequate clinic space for CCM team members (Context domain), and Having a knowledgeable and helpful external facilitator (Facilitation domain).

Innovation-related factor

Details about the CCM being well understood was minimal to somewhat present with an unclear influence on CCM sustainability.

“We’ve … been trying to help our providers see the benefit of team-based care and the episodes-of-care idea, and I would say that is something our folks really have continued to struggle with as well,” (Participant 401)

said a participant from a high sustainability site. “What is considered CCM-based care?” continued to be a question on providers’ minds. A participant from a high sustainability site asked during the interview,

“Is there kind of a clearing house of some of the best practices for [CCM] that you guys have … or some other collection of resources that we could draw from?” (Participant 601)

Although such references are indeed accessible online organization-wide, participants were not always aware of those resources or what exactly CCM entails.

Recipients-related factor

Interdisciplinary coordination was somewhat present with a hindering, neutral, or unclear influence on CCM sustainability. Coordination between psychotherapy and psychiatry providers was deemed difficult by participants from high-sustainability sites. A participant said,

“We were initially kind of top heavy on the psychiatry so just making sure we have … therapy staff balancing that out [has been important].” (Participant 501)

Another participant perceived that BHIP teams were helpful in managing.

… ‘sibling rivalry’ between different disciplines … because [CCM] puts us all in one team and we communicate.” (Participant 505)

Interdisciplinary coordination was understood by the participants as being necessary for effective CCM-based care yet difficult to achieve.

Context-related factor

Having adequate clinic space for CCM team members was minimal to somewhat present with a hindering, neutral, or unclear influence on CCM sustainability. COVID-19 led to changes in how clinic space was used/assigned. A participant from a high sustainability site remarked,

“Pre-COVID everything was in a room instead of online. And now all our meetings are online and so it's actually really easy for the supervisors to be able to rotate through them and then, you know, they can answer programmatic questions ….” (Participant 402)

Participants from another high sustainability site found that issues regarding limited clinic space were both exacerbated and alleviated by COVID, with the mental health service losing space to vaccine clinics but more mental health clinicians teleworking and in less need of clinic space. Virtual connections were seen to alleviate some physical workspace-related concerns.

Having a knowledgeable and helpful external facilitator was variably present; when present, it had an enabling influence on CCM sustainability. Participants from a high sustainability site noted how many of the external facilitator’s efforts to change the BHIP team’s work processes very much remained over time. An example of a change was to have team meetings be structured to meet evolving patient needs. Team members came to meetings with the shared knowledge and expectation that,

“… we need to touch on folks who are coming out of the hospital, we need to touch on folks with higher acuity needs.” (Participant 402)

Implementation support that sites received from their external facilitator mostly occurred during the time period of the original CCM implementation trial; correspondence with the external facilitator after that trial time period was not common for sites. Participants still largely found the external facilitator to provide helpful guidance and advice on delivering CCM-based care.

Influencing factors identified only for sites with medium or low CCM sustainability

Two factors were identified for medium or low sustainability sites and not for high sustainability sites. They were the factors Ability to continue patient care during COVID and Adequate resources/capacity for care delivery . These factors were both under i-PARIHS’ Context domain, unlike the influencing factors above that were identified only for high sustainability sites, which spanned all four i-PARIHS domains.

Context-related factors

Ability to continue patient care during COVID had a hindering influence on CCM sustainability when minimally present. Participants felt that their CCM work was challenged when delivering care through telehealth was made difficult—e.g., at a medium sustainability site, site policies during the pandemic required a higher number of in-person services than the BHIP team providers expected or desired to deliver. On the other hand, this factor had an enabling influence on CCM sustainability when present. A participant at a low sustainability site mentioned the effect of telehealth on being able to follow up more easily with patients who did not show up for their appointments:

“… my no-show rate has dropped dramatically because if people don’t log on after a couple minutes, I call them. They're like ‘oh, I forgot, let me pop right on,’ whereas, you know, in the face-to-face space, you know, you wait 15 minutes, you call them, it’s too late for them to come in so then they're no shows.” (Participant 102)

The advantages of virtual care delivery, as well as the challenges of getting approvals to pursue it to varying extents, were well recognized by the participants.

Adequate resources/capacity for care delivery was minimally present at medium sustainability sites with a hindering influence on CCM sustainability. At a medium sustainability site, although leadership was supportive of CCM, resources were being used to keep clinics operational (especially during COVID) rather than investing in building new CCM-based care delivery processes.

“I think that if my boss came to me, [and asked] what could I do for [the clinics] … I would say even more staff,” (Participant 202)

said a participant from a medium sustainability site. At the same time, the participant, as many others we interviewed, understood and emphasized the need for BHIP teams to proceed with care delivery even when resources were limited:

“… when you’re already dealing with a very busy clinic, short staff and then you’re hit with a pandemic you handle it the best that you can.” (Participant 202)

Participants felt the need for basic resource requirements to be met in order for CCM-based care to be feasible.

In this project, we examined factors influencing the sustainability of CCM-aligned care practices at general mental health clinics within nine VA medical centers that previously participated in a CCM implementation trial. Guided by the core CCM elements and i-PARIHS domains, we conducted and analyzed CCM provider interviews. Using MMCS, we found CCM sustainability to be split evenly across the nine sites (three high, three medium, and three low), and that sustainability may be related most strongly to provider collaboration, knowledge retention during staff/leadership transitions, and availability of skilled internal facilitators.

In comparison to most high sustainability sites, participants from most medium or low sustainability sites did not mention a knowledgeable and helpful external facilitator who enabled sustainability. Participants at the high sustainability sites also emphasized the need for clarity about what CCM-based care comprises, interdisciplinary coordination in delivering CCM-aligned care, and adequate clinic space for BHIP team members to connect and collaborate. In contrast, in comparison to participants at most high sustainability sites, participants at most medium or low sustainability sites emphasized the need for better continuity of patient-facing activities during the COVID-19 pandemic and more resources/capacity for care delivery. A notable difference between these two groups of influencing factors is that the ones emphasized at most high sustainability sites are more CCM-specific (e.g., external facilitator with CCM expertise, knowledge, and structures to support delivery of CCM-aligned care), while the ones emphasized at most medium or low sustainability sites are factors that certainly relate to CCM sustainability but are focused on care delivery operations beyond CCM-aligned care (e.g., COVID’s widespread impacts, limited staff availability). In short, an emphasis on immediate, short-term clinical needs in the face of the COVID-19 pandemic and staffing challenges appeared to sap sites’ enthusiasm for sustaining more collaborative, CCM-consistent care processes.

Our previous qualitative analysis of these interview data suggested that in order to achieve sustainability, it is important to establish appropriate infrastructure, organizational readiness, and mental health service- or department-wide coordination for CCM implementation [ 10 ]. The findings from the current project augment these previous findings by highlighting the specific factors associated with higher and lower CCM sustainability across the project sites. This additional knowledge provides two important insights into what CCM implementation efforts should prioritize with regard to the previously recommended appropriate infrastructure, readiness, and coordination. First, for knowledge retention and coordination during personnel changes (including any changes in internal facilitators through and following implementation), care processes and their specific procedures should be established and documented in order to bring new personnel up to speed on those care processes. Management sciences, as applied to health care and other fields, suggest that such organizational knowledge retention can be maximized when there are (i) structures set up to formally recognize/praise staff when they share key knowledge, (ii) succession plans to be applied in the event of staff turnover, (iii) opportunities for mentoring and shadowing, and (iv) after action reviews of conducted care processes, which allow staff to learn about and shape the processes themselves [ 30 , 31 , 32 , 33 ]. Future CCM implementation efforts may thus benefit from enacting these suggestions alongside establishing and documenting CCM-based care processes and associated procedures.

Second, efforts to implement CCM-aligned practices into routine care should account for the extent to which sites’ more fundamental operational needs are met or being addressed. That information can be used to appropriately scope the plan, expectations, and timeline for implementation. For instance, ongoing critical staffing shortages or high turnover [ 34 ] at a site are unlikely to be resolved through a few months of CCM implementation. In fact, in that situation, it is possible that CCM implementation efforts could lead to reduced team effectiveness in the short term, given the effort required to establish more collaborative and coordinated care processes [ 35 ]. Should CCM implementation move forward at a given site, implementation goals ought to be set on making progress in realms that are within the implementation effort’s control (e.g., designing CCM-aligned practices that take staffing challenges into consideration) [ 36 , 37 ] rather than on factors outside of the effort’s control (e.g., staffing shortages). As healthcare systems determine how to deploy support (e.g., facilitators) to sites for CCM implementation, they would benefit from considering whether it is primarily CCM expertise that the site needs at the moment, or more foundational organizational resources (e.g., mental health staffing, clinical space, leadership enhancement) [ 38 ] to first reach an operational state that can most benefit from CCM implementation efforts at a later point in time. There is growing consensus across the field that the readiness of a healthcare organization to innovate is a prerequisite to successful innovation (e.g., CCM implementation) regardless of the specific innovation [ 39 , 40 ]. Several promising strategies specifically target these organizational considerations for implementing evidence-based practices (e.g., [ 41 , 42 ]). Further, recent works have begun to more clearly delineate leadership-related, climate-related, and other contextual factors that contribute to organizations’ innovation readiness [ 43 ], which can inform healthcare systems’ future decisions regarding preparatory work leading to, and timing of, CCM implementation at their sites.

These considerations informed by MMCS may have useful implications for implementation strategy selection and tailoring for future CCM implementation efforts, especially in delineating the target level (e.g., system, organizational, clinic, individual) and timeline of implementation strategies to be deployed. For instance, of the three factors found to most notably trend with CCM sustainability, Collaborativeness and teamwork may be strengthened through shorter-term team-building interventions at the organizational and/or clinic levels [ 38 ], Turnover of clinic staff and leadership may be mitigated by aiming for longer-term culture/climate change at the system and/or organizational levels [ 44 , 45 , 46 ], and Having a consistent and strong internal facilitator may be ensured more immediately by selecting an individual with fitting expertise/characteristics to serve in the role [ 15 ] and imparting innovation/facilitation knowledge to them [ 47 ]. Which of these factors to focus on, and through what specific strategies, can be decided in partnership with an implementation site—for instance, candidate strategies can be identified based on ones that literature points to for addressing these factors [ 48 ], systematic selection of the strategies to move forward can happen with close input from site personnel [ 49 ], and explicit further specification of those strategies [ 50 ] can also happen in collaboration with site personnel to amply account for site-specific contexts [ 51 ].

As is common for implementation projects, the findings of this project are highly context-dependent. It involves the implementation of a specific evidence-based practice (the CCM) using a specific implementation strategy (implementation facilitation) at specific sites (BHIP teams within general mental health clinics at nine VA medical centers). For such context-dependent findings to be transferable [ 52 , 53 ] to meaningfully inform future implementation efforts, sources of variation in the findings and how the findings were reached must be documented and traceable. This means being explicit about each step and decision that led up to cross-site analysis, as MMCS encourages, so that future implementation efforts can accurately view and consider why and how findings might be transferable to their own work. For instance, beyond the finding that Turnover of clinic staff and leadership was a factor present at most of the examined sites, MMCS’ traceable documentation of qualitative data associated with this factor at high sustainability sites also allowed highlighting the perception that CCM implementation is contributing to mitigating turnover of providers in the clinic over time, which may be a crucial piece of information that fuels future CCM implementation efforts.

Furthermore, to compare findings and interpretations across projects, consistent procedures for setting up and conducting these multi-site investigations are indispensable [ 54 , 55 , 56 ]. Although many projects involve multiple sites and assess variations across the sites, it is less common to have clearly delineated protocols for conducting such assessments. MMCS is meant to target this very gap, by offering a formalized sequence of steps that prompt specification of analytical procedures and decisions that are often interpretive and left less specified. MMCS uses a concrete data structure (the matrix) to traceably organize information and knowledge gained from a project, and the matrix can accommodate various data sources and conceptual groundings (e.g., guiding theories, models, and frameworks) that may differ from project to project – for instance, although our application of MMCS aligned to i-PARIHS, other projects applying MMCS [ 2 , 5 ] use different conceptual guides (e.g., Consolidated Framework for Implementation Research [ 57 ], Theoretical Domains Framework [ 58 ]). Therefore, as more projects align to the MMCS steps [ 1 ] to identify factors related to implementation and sustainability, better comparisons, consolidations, and transfers of knowledge between projects may become possible.

This project has several limitations. First, the high, medium, and low sustainability assigned to the sites were based on the sites’ CCM sustainability relative to one another, rather than based on an external metric of sustainability. As measures of sustainability such as the Program Sustainability Assessment Tool [ 59 , 60 ] and the Sustainment Measurement System Scale [ 61 ] become increasingly developed and tested, future projects may consider the feasibility of incorporating such measures to assess each site’s sustainability. In our case, we worked on addressing this limitation by using a consensus approach within our project team to assign sustainability levels to sites, as well as by confirming that the sites that we designated as high sustainability exhibited CCM elements that we had previously observed at the end of their participation in the original CCM implementation trial [ 19 ]. Second, we did not assign strict thresholds above/below which the counts or proportions of data regarding a factor would automatically indicate whether the factor (i) was present, somewhat present, or minimally present and (ii) had an enabling, hindering, or neutral/unclear influence on sustainability. This follows widely accepted qualitative analytical guidance that discourages characterizing findings solely based on the frequency with which a notion is mentioned by participants [ 62 , 63 , 64 ], in order to prevent unsubstantiated inferences or conclusions. We sought to address this limitation in two ways: We carefully documented the project team’s rationale for each consensus reached, and we reviewed all consensuses reached in their entirety to ensure that any two factors with the same designation (e.g., “minimally present”) do not have associated rationale that conflict across those factors. These endeavors we undertook closely adhere to established case study research methods [ 65 ], which MMCS builds on, that emphasize strengthening the validity and reliability of findings through documenting a detailed analytic protocol, as well as reviewing data to ensure that patterns match across analytic units (e.g., factors, interviewees, sites). Third, our findings are based on three sites each for high/medium/low sustainability, and although we identified single factors associated with sustainability, we found no specific combinations of factors’ presence and influence that were repeatedly existent at a majority of the sites designated as high/medium/low sustainability. Examining additional sites on the factors identified through this work (as we will for our subsequent CCM implementation trial described below) will allow more opportunities for repeated combinations and other factors to emerge, making possible firmer conclusions regarding the extent to which the currently identified factors and absence of identified combinations are applicable beyond the sites included in this study. Fourth, the identified influencing factor “leadership support for CCM” (under the Context domain of the i-PARIHS framework) substantially overlaps in concept with the core “organizational/leadership support” element of the CCM. To avoid circular reasoning, we used leadership support-related data to inform our assignment of sites’ high, medium, or low CCM sustainability, rather than as a reason for the sites’ CCM sustainability. In reality, strong leadership support may both result from and contribute to implementation and sustainability [ 16 , 66 ], and thus causal relationships between the i-PARIHS-aligned influencing factors and the CCM elements (possibly with feedback loops) warrant further examination to most appropriately use leadership support-related data in future analyses of CCM sustainability. Fifth, findings may be subject to both social desirability bias in participants providing more positive than negative evidence of sustainability (especially participants who are responsible for implementing and sustaining CCM-aligned care at their site) and the project team members’ bias in interpreting the findings to align to their expectations of further effort being necessary to sustainably implement the CCM. To help mitigate this challenge, the project interviewers strove to elicit from participants both positive and negative perceptions and experiences related to CCM-based care delivery, both of which were present in the examined interview data.

Future work stemming from this project is twofold. Regarding CCM implementation, we will conduct a subsequent CCM implementation trial involving eight new sites to prospectively examine how implementation facilitation with an enhanced focus on these findings affects CCM sustainability. We started planning for sustainability prior to implementation, looking to this work for indicators of specific modifications needed to the previous way in which we used implementation facilitation to promote the uptake of CCM-based care [ 67 ]. Findings from this work suggest that sustainability may be related most strongly to (i) provider collaboration, (ii) knowledge retention during staff/leadership transitions, and (iii) availability of skilled internal facilitators. Hence, we will accordingly prioritize developing procedures for (i) regular CCM-related information exchange amongst BHIP team members, as well as between the BHIP team and clinic leadership, (ii) both translating knowledge to and keeping knowledge documented at the site, and (iii) supporting the sites’ own personnel to take the lead in driving CCM implementation.

Regarding MMCS, we will continuously refine and improve the method by learning from other projects applying, testing, and critiquing MMCS. Outside of our CCM-related projects, examinations of implementation data using MMCS are actively underway for various implementation efforts including that of a data dashboard for decision support on transitioning psychiatrically stable patients from specialty mental health to primary care [ 2 ], a peer-led healthy lifestyle intervention for individuals with serious mental illness [ 3 ], screening programs for intimate partner violence [ 4 ], and a policy- and organization-based health system strengthening intervention to improve health systems in sub-Saharan Africa [ 5 ]. As MMCS is used by more projects that differ from one another in their specific outcome of interest, and especially in light of our MMCS application that examines factors related to sustainability, we are curious whether certain proximal to distal outcomes are more subject to heterogeneity in influencing factors than other outcomes. For instance, sustainability outcomes, which are tracked following a longer passage of time than some other outcomes, may be subject to more contextual variations that occur over time and thus could particularly benefit from being examined using MMCS. We will also explore MMCS’ complementarity with coincidence analysis and other configurational analytical approaches [ 68 ] for examining implementation phenomena. We are excited about both the step-by-step traceability that MMCS can bring to such methods and those methods’ computational algorithms that can be beneficial to incorporate into MMCS for projects with larger numbers of sites. For example, Salvati and colleagues [ 69 ] described both the inspiration that MMCS provided in structuring their data as well as how they addressed MMCS’ visualization shortcomings through their innovative data matrix heat mapping, which led to their selection of specific factors to include in their subsequent coincidence analysis. Coincidence analysis is an enhancement to qualitative comparative analysis and other configurational analytical methods, in that it is formulated specifically for causal inference [ 70 ]. Thus, in considering improved reformulations of MMCS’ steps to better characterize examined factors as explicit causes to the outcomes of interest, we are inspired by and can draw on coincidence analysis’ approach to building and evaluating causal chains that link factors to outcomes. Relatedly, we have begun to actively consider the potential contribution that MMCS can make to hypothesis generation and theory development for implementation science. As efforts to understand the mechanisms through which implementation strategies work are gaining momentum [ 71 , 72 , 73 ], there is an increased need for methods that help decompose our understanding of factors that influence the mechanistic pathways from strategies to outcomes [ 74 ]. Implementation science is facing the need to develop theories, beyond frameworks, which delineate hypotheses for observed implementation phenomena that can be subsequently tested [ 75 ]. The methodical approach that MMCS offers can aid this important endeavor, by enabling data curation and examination of pertinent factors in a consistent way that allows meaningful synthesis of findings across sites and studies. We see these future directions as concrete steps toward elucidating the factors related to sustainable implementation of EBPs, especially leveraging data from projects where the number of sites is much smaller than the number of factors that may matter—which is indeed the case for most implementation projects.

Using MMCS, we found that provider collaboration, knowledge retention during staff/leadership transitions, and availability of skilled internal facilitators may be most strongly related to CCM sustainability in VA outpatient mental health clinics. Informed by these findings, we have a subsequent CCM implementation trial underway to prospectively test whether increasing the aforementioned factors within implementation facilitation enhances sustainability. The MMCS steps used here for systematic multi-site examination can also be applied to determining sustainability-related factors relevant to various other EBPs and implementation contexts.

Availability of data and materials

The data analyzed during the current project are not publicly available because participant privacy could be compromised.

Abbreviations

Behavioral Health Interdisciplinary Program

Collaborative Chronic Care Model

Consolidated Criteria for Reporting Qualitative Research

coronavirus disease

evidence-based practice

Institutional Review Board

Integrated Promoting Action on Research Implementation in Health Services

Matrixed Multiple Case Study

United States Department of Veterans Affairs

Kim B, Sullivan JL, Ritchie MJ, Connolly SL, Drummond KL, Miller CJ, et al. Comparing variations in implementation processes and influences across multiple sites: What works, for whom, and how? Psychiatry Res. 2020;283:112520.

Article   PubMed   Google Scholar  

Hundt NE, Yusuf ZI, Amspoker AB, Nagamoto HT, Kim B, Boykin DM, et al. Improving the transition of patients with mental health disorders back to primary care: A protocol for a partnered, mixed-methods, stepped-wedge implementation trial. Contemp Clin Trials. 2021;105:106398.

Tuda D, Bochicchio L, Stefancic A, Hawes M, Chen J-H, Powell BJ, et al. Using the matrixed multiple case study methodology to understand site differences in the outcomes of a Hybrid Type 1 trial of a peer-led healthy lifestyle intervention for people with serious mental illness. Transl Behav Med. 2023;13(12):919–27.

Adjognon OL, Brady JE, Iverson KM, Stolzmann K, Dichter ME, Lew RA, et al. Using the Matrixed Multiple Case Study approach to identify factors affecting the uptake of IPV screening programs following the use of implementation facilitation. Implement Sci Commun. 2023;4(1):145.

Article   PubMed   PubMed Central   Google Scholar  

Seward N, Murdoch J, Hanlon C, Araya R, Gao W, Harding R, et al. Implementation science protocol for a participatory, theory-informed implementation research programme in the context of health system strengthening in sub-Saharan Africa (ASSET-ImplementER). BMJ Open. 2021;11(7):e048742.

Bauer MS, Miller C, Kim B, Lew R, Weaver K, Coldwell C, et al. Partnering with health system operations leadership to develop a controlled implementation trial. Implement Sci. 2016;11:22.

Bauer MS, Miller CJ, Kim B, Lew R, Stolzmann K, Sullivan J, et al. Effectiveness of implementing a Collaborative Chronic Care Model for clinician teams on patient outcomes and health status in mental health: a randomized clinical trial. JAMA Netw Open. 2019;2(3):e190230.

Ritchie MJ, Dollar KM, Miller CJ, Smith JL, Oliver KA, Kim B, et al. Using Implementation Facilitation to Improve Healthcare (Version 3): Veterans Health Administration, Behavioral Health Quality Enhancement Research Initiative (QUERI). 2020.

Google Scholar  

Bauer MS, Stolzmann K, Miller CJ, Kim B, Connolly SL, Lew R. Implementing the Collaborative Chronic Care Model in mental health clinics: achieving and sustaining clinical effects. Psychiatr Serv. 2021;72(5):586–9.

Miller CJ, Kim B, Connolly SL, Spitzer EG, Brown M, Bailey HM, et al. Sustainability of the Collaborative Chronic Care Model in outpatient mental health teams three years post-implementation: a qualitative analysis. Adm Policy Ment Health. 2023;50(1):151–9.

Tong A, Sainsbury P, Craig J. Consolidated criteria for reporting qualitative research (COREQ): a 32-item checklist for interviews and focus groups. Int J Qual Health Care. 2007;19(6):349–57.

Von Korff M, Gruman J, Schaefer J, Curry SJ, Wagner EH. Collaborative management of chronic illness. Ann Intern Med. 1997;127(12):1097–102.

Article   Google Scholar  

Wagner EH, Austin BT, Von Korff M. Organizing care for patients with chronic illness. Milbank Q. 1996;74(4):511–44.

Article   CAS   PubMed   Google Scholar  

Coleman K, Austin BT, Brach C, Wagner EH. Evidence on the chronic care model in the new millennium. Health Aff (Millwood). 2009;28(1):75–85.

Connolly SL, Sullivan JL, Ritchie MJ, Kim B, Miller CJ, Bauer MS. External facilitators’ perceptions of internal facilitation skills during implementation of collaborative care for mental health teams: a qualitative analysis informed by the i-PARIHS framework. BMC Health Serv Res. 2020;20(1):165.

Kim B, Sullivan JL, Drummond KL, Connolly SL, Miller CJ, Weaver K, et al. Interdisciplinary behavioral health provider perceptions of implementing the Collaborative Chronic Care Model: an i-PARIHS-guided qualitative study. Implement Sci Commun. 2023;4(1):35.

Harvey G, Kitson A. PARIHS revisited: from heuristic to integrated framework for the successful implementation of knowledge into practice. Implement Sci. 2016;11:33.

Hsieh HF, Shannon SE. Three approaches to qualitative content analysis. Qual Health Res. 2005;15(9):1277–88.

Sullivan JL, Kim B, Miller CJ, Elwy AR, Drummond KL, Connolly SL, et al. Collaborative Chronic Care Model implementation within outpatient behavioral health care teams: qualitative results from a multisite trial using implementation facilitation. Implement Sci Commun. 2021;2(1):33.

Miller CJ, Sullivan JL, Kim B, Elwy AR, Drummond KL, Connolly S, et al. Assessing collaborative care in mental health teams: qualitative analysis to guide future implementation. Adm Policy Ment Health. 2019;46(2):154–66.

Miles MB, Huberman AM. Qualitative data analysis: an expanded sourcebook: sage. 1994.

Jones J, Hunter D. Consensus methods for medical and health services research. BMJ. 1995;311(7001):376–80.

Article   CAS   PubMed   PubMed Central   Google Scholar  

Bens I. Facilitating with Ease!: core skills for facilitators, team leaders and members, managers, consultants, and trainers. Hoboken: John Wiley & Sons; 2017.

Ritchie MJ, Drummond KL, Smith BN, Sullivan JL, Landes SJ. Development of a qualitative data analysis codebook informed by the i-PARIHS framework. Implement Sci Commun. 2022;3(1):98.

Excel: Microsoft. Available from: https://www.microsoft.com/en-us/microsoft-365/excel . Accessed 15 Feb 2024.

Madrigal L, Manders OC, Kegler M, Haardörfer R, Piper S, Blais LM, et al. Inner and outer setting factors that influence the implementation of the National Diabetes Prevention Program (National DPP) using the Consolidated Framework for Implementation Research (CFIR): a qualitative study. Implement Sci Commun. 2022;3(1):104.

Wilson HK, Wieler C, Bell DL, Bhattarai AP, Castillo-Hernandez IM, Williams ER, et al. Implementation of the Diabetes Prevention Program in Georgia Cooperative Extension According to RE-AIM and the Consolidated Framework for Implementation Research. Prev Sci. 2023;Epub ahead of print.

Proctor E, Luke D, Calhoun A, McMillen C, Brownson R, McCrary S, et al. Sustainability of evidence-based healthcare: research agenda, methodological advances, and infrastructure support. Implement Sci. 2015;10:88.

Fathi LI, Walker J, Dix CF, Cartwright JR, Joubert S, Carmichael KA, et al. Applying the Integrated Sustainability Framework to explore the long-term sustainability of nutrition education programmes in schools: a systematic review. Public Health Nutr. 2023;26(10):2165–79.

Guptill J. Knowledge management in health care. J Health Care Finance. 2005;31(3):10–4.

PubMed   Google Scholar  

Gammelgaard J. Why not use incentives to encourage knowledge sharing. J Knowledge Manage Pract. 2007;8(1):115–23.

Liebowitz J. Knowledge retention: strategies and solutions. Boca Raton: CRC Press; 2008.

Ensslin L, CarneiroMussi C, RolimEnsslin S, Dutra A, Pereira Bez Fontana L. Organizational knowledge retention management using a constructivist multi-criteria model. J Knowledge Manage. 2020;24(5):985–1004.

Peterson AE, Bond GR, Drake RE, McHugo GJ, Jones AM, Williams JR. Predicting the long-term sustainability of evidence-based practices in mental health care: an 8-year longitudinal analysis. J Behav Health Serv Res. 2014;41(3):337–46.

Miller CJ, Griffith KN, Stolzmann K, Kim B, Connolly SL, Bauer MS. An economic analysis of the implementation of team-based collaborative care in outpatient general mental health clinics. Med Care. 2020;58(10):874–80.

Silver SA, Harel Z, McQuillan R, Weizman AV, Thomas A, Chertow GM, et al. How to begin a quality improvement project. Clin J Am Soc Nephrol. 2016;11(5):893–900.

Dixon-Woods M. How to improve healthcare improvement-an essay by Mary Dixon-Woods. BMJ. 2019;367:l5514.

Miller CJ, Kim B, Silverman A, Bauer MS. A systematic review of team-building interventions in non-acute healthcare settings. BMC Health Serv Res. 2018;18(1):146.

Robert G, Greenhalgh T, MacFarlane F, Peacock R. Organisational factors influencing technology adoption and assimilation in the NHS: a systematic literature review. Report for the National Institute for Health Research Service Delivery and Organisation programme. London; 2009.

Kelly CJ, Young AJ. Promoting innovation in healthcare. Future Healthc J. 2017;4(2):121–5.

PubMed   PubMed Central   Google Scholar  

Aarons GA, Ehrhart MG, Farahnak LR, Hurlburt MS. Leadership and organizational change for implementation (LOCI): a randomized mixed method pilot study of a leadership and organization development intervention for evidence-based practice implementation. Implement Sci. 2015;10:11.

Ritchie MJ, Parker LE, Kirchner JE. Facilitating implementation of primary care mental health over time and across organizational contexts: a qualitative study of role and process. BMC Health Serv Res. 2023;23(1):565.

van den Hoed MW, Backhaus R, de Vries E, Hamers JPH, Daniëls R. Factors contributing to innovation readiness in health care organizations: a scoping review. BMC Health Serv Res. 2022;22(1):997.

Melnyk BM, Hsieh AP, Messinger J, Thomas B, Connor L, Gallagher-Ford L. Budgetary investment in evidence-based practice by chief nurses and stronger EBP cultures are associated with less turnover and better patient outcomes. Worldviews Evid Based Nurs. 2023;20(2):162–71.

Jacob RR, Parks RG, Allen P, Mazzucca S, Yan Y, Kang S, et al. How to “start small and just keep moving forward”: mixed methods results from a stepped-wedge trial to support evidence-based processes in local health departments. Front Public Health. 2022;10:853791.

Aarons GA, Conover KL, Ehrhart MG, Torres EM, Reeder K. Leader-member exchange and organizational climate effects on clinician turnover intentions. J Health Organ Manag. 2020;35(1):68–87.

Kirchner JE, Ritchie MJ, Pitcock JA, Parker LE, Curran GM, Fortney JC. Outcomes of a partnered facilitation strategy to implement primary care-mental health. J Gen Intern Med. 2014;29 Suppl 4(Suppl 4):904–12.

Strategy Design: CFIR research team-center for clinical management research. Available from: https://cfirguide.org/choosing-strategies/ . Accessed 15 Feb 2024.

Kim B, Wilson SM, Mosher TM, Breland JY. Systematic decision-making for using technological strategies to implement evidence-based interventions: an illustrated case study. Front Psychiatry. 2021;12:640240.

Proctor EK, Powell BJ, McMillen JC. Implementation strategies: recommendations for specifying and reporting. Implement Sci. 2013;8:139.

Lewis CC, Scott K, Marriott BR. A methodology for generating a tailored implementation blueprint: an exemplar from a youth residential setting. Implement Sci. 2018;13(1):68.

Maher C, Hadfield M, Hutchings M, de Eyto A. Ensuring rigor in qualitative data analysis: a design research approach to coding combining NVivo with traditional material methods. Int J Qual Methods. 2018;17(1):1609406918786362.

Holloway I. A-Z of qualitative research in healthcare. 2nd ed. Oxford: Wiley-Blackwell; 2008.

Reproducibility and Replicability in Research: National Academies. Available from: https://www.nationalacademies.org/news/2019/09/reproducibility-and-replicability-in-research . Accessed 15 Feb 2024.

Chinman M, Acosta J, Ebener P, Shearer A. “What we have here, is a failure to [Replicate]”: ways to solve a replication crisis in implementation science. Prev Sci. 2022;23(5):739–50.

Vicente-Saez R, Martinez-Fuentes C. Open Science now: a systematic literature review for an integrated definition. J Bus Res. 2018;88:428–36.

Consolidated Framework for Implementation Research: CFIR Research Team-Center for Clinical Management Research. Available from: https://cfirguide.org/ . Accessed 15 Feb 2024.

Atkins L, Francis J, Islam R, O’Connor D, Patey A, Ivers N, et al. A guide to using the Theoretical Domains Framework of behaviour change to investigate implementation problems. Implement Sci. 2017;12(1):77.

Luke DA, Calhoun A, Robichaux CB, Elliott MB, Moreland-Russell S. The Program Sustainability Assessment Tool: a new instrument for public health programs. Prev Chronic Dis. 2014;11:130184.

Calhoun A, Mainor A, Moreland-Russell S, Maier RC, Brossart L, Luke DA. Using the Program Sustainability Assessment Tool to assess and plan for sustainability. Prev Chronic Dis. 2014;11:130185.

Palinkas LA, Chou CP, Spear SE, Mendon SJ, Villamar J, Brown CH. Measurement of sustainment of prevention programs and initiatives: the sustainment measurement system scale. Implement Sci. 2020;15(1):71.

Sandelowski M. Real qualitative researchers do not count: the use of numbers in qualitative research. Res Nurs Health. 2001;24(3):230–40.

Wood M, Christy R. Sampling for Possibilities. Qual Quant. 1999;33(2):185–202.

Chang Y, Voils CI, Sandelowski M, Hasselblad V, Crandell JL. Transforming verbal counts in reports of qualitative descriptive studies into numbers. West J Nurs Res. 2009;31(7):837–52.

Yin RK. Case study research and applications. Los Angeles: Sage; 2018.

Bauer MS, Weaver K, Kim B, Miller C, Lew R, Stolzmann K, et al. The Collaborative Chronic Care Model for mental health conditions: from evidence synthesis to policy impact to scale-up and spread. Med Care. 2019;57 Suppl 10 Suppl 3(10 Suppl 3):S221-s7.

Miller CJ, Sullivan JL, Connolly SL, Richardson EJ, Stolzmann K, Brown ME, et al. Adaptation for sustainability in an implementation trial of team-based collaborative care. Implement Res Pract. 2024;5:26334895231226197.

Curran GM, Smith JD, Landsverk J, Vermeer W, Miech EJ, Kim B, et al. Design and analysis in dissemination and implementation research. In: Brownson RC, Colditz GA, Proctor EK, editors. Dissemination and Implementation Research in Health: Translating Science to Practice. 3 ed. New York: Oxford University Press; In press.

Salvati ZM, Rahm AK, Williams MS, Ladd I, Schlieder V, Atondo J, et al. A picture is worth a thousand words: advancing the use of visualization tools in implementation science through process mapping and matrix heat mapping. Implement Sci Commun. 2023;4(1):43.

Whitaker RG, Sperber N, Baumgartner M, Thiem A, Cragun D, Damschroder L, et al. Coincidence analysis: a new method for causal inference in implementation science. Implement Sci. 2020;15(1):108.

Lewis CC, Powell BJ, Brewer SK, Nguyen AM, Schriger SH, Vejnoska SF, et al. Advancing mechanisms of implementation to accelerate sustainable evidence-based practice integration: protocol for generating a research agenda. BMJ Open. 2021;11(10):e053474.

Kilbourne AM, Geng E, Eshun-Wilson I, Sweeney S, Shelley D, Cohen DJ, et al. How does facilitation in healthcare work? Using mechanism mapping to illuminate the black box of a meta-implementation strategy. Implement Sci Commun. 2023;4(1):53.

Kim B, Cruden G, Crable EL, Quanbeck A, Mittman BS, Wagner AD. A structured approach to applying systems analysis methods for examining implementation mechanisms. Implementation Sci Commun. 2023;4(1):127.

Geng EH, Baumann AA, Powell BJ. Mechanism mapping to advance research on implementation strategies. PLoS Med. 2022;19(2):e1003918.

Luke DA, Powell BJ, Paniagua-Avila A. Bridges and mechanisms: integrating systems science thinking into implementation research. Annu Rev Public Health. In press.

Download references

Acknowledgements

The authors sincerely thank the project participants for their time, as well as the project team members for their guidance and support. The views expressed in this article are those of the authors and do not necessarily reflect the position or policy of the Department of Veterans Affairs or the United States government.

This project was funded by VA grant QUE 20–026 and was designed and conducted in partnership with the VA Office of Mental Health and Suicide Prevention.

Author information

Authors and affiliations.

Center for Healthcare Organization and Implementation Research (CHOIR), VA Boston Healthcare System, 150 South Huntington Avenue, Boston, MA, 02130, USA

Bo Kim, Madisen E. Brown, Samantha L. Connolly, Elizabeth G. Spitzer, Hannah M. Bailey & Christopher J. Miller

Harvard Medical School, 25 Shattuck Street, Boston, MA, 02115, USA

Bo Kim, Samantha L. Connolly & Christopher J. Miller

Center of Innovation in Long Term Services and Supports (LTSS COIN), VA Providence Healthcare System, 385 Niagara Street, Providence, RI, 02907, USA

Jennifer L. Sullivan

Brown University School of Public Health, 121 South Main Street, Providence, RI, 02903, USA

VA Rocky Mountain Mental Illness Research, Education and Clinical Center (MIRECC), 1700 N Wheeling Street, Aurora, CO, 80045, USA

Elizabeth G. Spitzer

VA Northeast Program Evaluation Center, 950 Campbell Avenue, West Haven, CT, 06516, USA

Lauren M. Sippel

Geisel School of Medicine at Dartmouth, 1 Rope Ferry Road, Hanover, NH, 03755, USA

VA Office of Mental Health and Suicide Prevention, 810 Vermont Avenue NW, Washington, DC, 20420, USA

Kendra Weaver

You can also search for this author in PubMed   Google Scholar

Contributions

Concept and design: BK, JS, and CM. Acquisition, analysis, and/or interpretation of data: BK, JS, MB, SC, ES, and CM. Initial drafting of the manuscript: BK. Critical revisions of the manuscript for important intellectual content: JS, MB, SC, ES, HB, LS, KW, and CM. All the authors read and approved the final manuscript.

Corresponding author

Correspondence to Bo Kim .

Ethics declarations

Ethics approval and consent to participate.

This project was determined to be non-research by the VA Boston Research and Development Service, and therefore did not require oversight by the Institutional Review Board (IRB).

Consent for publication

Not applicable.

Competing interests

The authors declare that they have no competing interests.

Additional information

Publisher’s note.

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Supplementary Information

Additional file 1..

COREQ (COnsolidated criteria for REporting Qualitative research) Checklist.

Additional file 2.

Data input, tasks performed, and analysis output for MMCS Steps 5 through 9.

Rights and permissions

Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ . The Creative Commons Public Domain Dedication waiver ( http://creativecommons.org/publicdomain/zero/1.0/ ) applies to the data made available in this article, unless otherwise stated in a credit line to the data.

Reprints and permissions

About this article

Cite this article.

Kim, B., Sullivan, J.L., Brown, M.E. et al. Sustaining the collaborative chronic care model in outpatient mental health: a matrixed multiple case study. Implementation Sci 19 , 16 (2024). https://doi.org/10.1186/s13012-024-01342-2

Download citation

Received : 14 June 2023

Accepted : 21 January 2024

Published : 19 February 2024

DOI : https://doi.org/10.1186/s13012-024-01342-2

Share this article

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

  • Collaborative care
  • Implementation
  • Interdisciplinary care
  • Mental health
  • Sustainability

Implementation Science

ISSN: 1748-5908

  • Submission enquiries: Access here and click Contact Us
  • General enquiries: [email protected]

it related case studies

Read the Latest on Page Six

latest in US News

Laken Riley murder suspect Jose Ibarra posed in NYC after reportedly entering US illegally, social media posts appear to show

Laken Riley murder suspect Jose Ibarra posed in NYC after...

Rutgers slammed for allowing 'antisemitic' talks to continue -- including one from a prof who appeared on panel with a Hamas official

Rutgers slammed for allowing 'antisemitic' talks to continue --...

CPAC goes international as foreign leaders flock to conservative conference: 'We need Trump back'

CPAC goes international as foreign leaders flock to conservative...

Donald Trump promises we'll be seeing more of mostly absent wife Melania on campaign trail

Donald Trump promises we'll be seeing more of mostly absent wife...

Longtime caretaker 'jealously manipulated' NYC billionaire Allan Goldman before letting him die alone in Russia so she could pocket $2M inheritance: suit

Longtime caretaker 'jealously manipulated' NYC billionaire before...

NYC pot dispensary pushing woke 'Weed & Read' program with pricey cannabis products

NYC pot dispensary pushing woke 'Weed & Read' program with...

Thousands pay respects to Kansas City Chiefs parade shooting victim with 'sea of red' jerseys: 'Beautiful'

Thousands pay respects to Kansas City Chiefs parade shooting...

Ex-Harvard prez taken down by plagiarism scandal beat 'far more' qualified candidates for job: report

Ex-Harvard prez taken down by plagiarism scandal beat 'far more'...

Covid vaccines linked to slight increases in heart, brain, blood disorders: study.

  • View Author Archive
  • Email the Author
  • Follow on Twitter
  • Get author RSS feed

Contact The Author

Thanks for contacting us. We've received your submission.

COVID vaccines from companies like Pfizer, Moderna and AstraZeneca have been linked to rare occurrences of heart, brain and blood disorders, according to the largest vaccine study to date.

Researchers from the  Global Vaccine Data Network analyzed 99 million people who received jabs in eight countries and monitored for increases in 13 medical conditions, Bloomberg News reported .

The study, which was published in the journal Vaccine last week, found the vaccines were linked to a slight spike in neurological, blood and heart-related medical conditions.

COVID shot

Rare cases of myocarditis — inflammation of the heart muscle — were found in the first, second and third doses of Pfizer-BioNTech’s and Moderna’s mRNA vaccines.

Another heart condition, ​pericarditis, the inflammation of the cardiac muscle, had a 6.9-fold increased risk in those who received a third dose of AstraZeneca’s viral-vector shot, the study found.

Meanwhile, a first and fourth dose of Moderna’s jab had a 1.7-fold and 2.6-fold increased risk, respectively.

An increased risk also was identified of a type of blood clot in the brain from viral-vector shots such as the one developed by the University of Oxford and manufactured by AstraZeneca, Bloomberg said.

There was a 2.5 times greater risk of developing Guillain-Barre syndrome, a rare neurological disorder in which the immune system attacks the nerves, among people who received AstraZeneca’s jab, according to the study.

More than 13.5 billion doses have been administered worldwide since the start of the pandemic.

Possible safety signals for ​transverse myelitis, a spinal cord inflammation, were identified after viral-vector vaccines, as was acute disseminated encephalomyelitis, the inflammation and swelling in the brain and spinal cord, after both viral-vector and mRNA vaccines, the researchers found.

The experts at GVDV in New Zealand — a research arm of the World Health Organization — examined 13 medical conditions that they considered “adverse events of special interest” among the subjects, aiming to identify higher-than-expected cases after a vaccine.  

More than 13.5 billion doses have been administered worldwide since the start of the pandemic. A small proportion of those immunized were harmed by the shots, stoking debate about the benefits of the jabs versus the risks.

“The size of the population in this study increased the possibility of identifying rare potential vaccine safety signals,” lead author Kristýna Faksová of the Department of Epidemiology Research, Statens Serum Institut in Denmark, said in a release.

it related case studies

“Single sites or regions are unlikely to have a large enough population to detect very rare signals,” she added.

One expert who was not involved in the study maintained that the benefits of the vaccines outweigh the risks.

“The odds of all of these adverse events is still much, much higher when infected with SARS-CoV-2 (COVID-19), so getting vaccinated is still by far the safer choice,” Jacob Glanville, CEO of biotech company Centivax, told Forbes .

Dr. Marc Siegel, clinical professor of medicine at NYU Langone Medical Center, shared a similar conclusion.

Start your day with all you need to know

Morning Report delivers the latest news, videos, photos and more.

Thanks for signing up!

Please provide a valid email address.

By clicking above you agree to the Terms of Use and Privacy Policy .

Never miss a story.

“The massive study and review of the data reveals some rare association of the mRNA vaccines and myocarditis, especially after the second shot, as well as an association between the Oxford Astra Zeneca adenovirus vector vaccines and Guillain-Barre syndrome,” Siegel, who was not involved in the study, told Fox News Digital . “But these risks are rare and other studies show that the vaccine decreases the risk of myocarditis from COVID itself dramatically,” he said, adding that all vaccines have side effects.

“It always comes down to a risk/benefit analysis of what you are more afraid of — the vaccine’s side effects or the virus itself, which can have long-term side effects in terms of brain fog, fatigue, cough, and also heart issues,” Siegel said. “Denying or exaggerating a vaccine’s side effects is not good science — nor is underestimating the risks of the virus, especially in high-risk groups,” Siegel added.

Pfizer told The Post in a statement that while it “was not involved in this study, we welcome independent research and academic discourse to advance the study of COVID-19. 

“Safety is a top concern for all of us and Pfizer and BioNTech take reports of side effects that are potentially associated with our COVID-19 vaccine very seriously,” it said in the email.

“Since its initial authorization for use in December 2020, the Pfizer-BioNTech COVID-19 vaccine has been administered to more than 1.5 billion people, has demonstrated a favorable safety profile in all age groups, and has helped protect against severe COVID-19 outcomes, including hospitalization and death,” the company added.

Moderna and AstraZeneca did not immediately respond to requests for comment.

Share this article:

COVID shot

Advertisement

it related case studies

X

IOE - Faculty of Education and Society

  • Departments and centres
  • Innovation and enterprise
  • Teacher Education College

Menu

Home, heritage and community languages: recognising the breadth of language learning

21 February 2024

On UNESCO’s International Mother Language Day 2024, which celebrates learners’ universal right to study their heritage languages, Professor Li Wei, Chair in Applied Linguistics and Director and Dean of IOE, UCL’s Faculty of Education and Society, writes:

Professor Li Wei with 20 Bedford Way in the background

“Language learning, especially when accompanied by learning about related cultures, brings many benefits to the individual and society, from greater intercultural understanding locally and on the world stage, to cognitive, educational and economic returns. The UK is fortunate to host a rich diversity of languages in addition to English, which are spoken by one in five school pupils. The UK nations bring their own linguistic diversity. There are strong social justice as well as economic arguments for championing, supporting, recognising and celebrating that facility with language. In particular, for these language learners, the benefits accrue to their sense of identity, confidence and self-efficacy.  

Last year, IOE launched the National Consortium for Languages Education (NCLE), funded by the UK government Department for Education, to support excellence in language education in schools across England and improve the learning opportunities and outcomes for all pupils. This includes a specific strand on ‘home, heritage and community languages’ (HHCLs), focused on improving pupils’ access to learning and qualification in these languages, working with complementary community language schools as well as building awareness, visibility and capacity within the schools system. We are also proud to host the Mandarin Excellence Programme , which similarly supports learning and qualification in a language beyond those that are most established within our schools, in MEP’s case building the teaching workforce from scratch.  

England is, then, making important steps forward in recognising a breadth of language learning. Improved support for complementary schools’ important contribution to this effort, especially for HHCLs, as well as greater flexibility in examination, to facilitate ‘examination when ready’, would be beneficial additions."

Professor Li Wei Chair in Applied Linguistics and IOE Director and Dean

Why being bilingual is good for your brain

'Exercise of the mind' screenshot from the BBC Ideas programme, October 2023.

Professor Li Wei and Dr Frederique Liegeois (UCL Great Ormond Street Institute of Child Health) appeared on the BBC Ideas programme to explain how being bilingual can have huge benefits on the brain including better concentration, problem-solving, memory and creativity. Watch: BBC Ideas

Unequal English

Dr Ruanni Tupas (IOE) spoke to Michael Rosen on BBC Word of Mouth programme about his experience of speaking four languages (English and three Philippine languages), and how having the way he spoke English judged at university affected the rest of his life and research. Listen: BBC Radio 4 'Word of Mouth'

Explore more linguistics research at IOE

  • UCL BiLingo: research-based advice and information on learning two or more languages in childhood
  • Multilingualism in healthcare: Exploring the lived experience of maternity professionals
  • The cognitive benefits of language learning: broadening our perspectives

See more research projects from the Centre for Applied Linguistics

Prospective students at IOE can explore this subject area with our applied linguistics, intercultural communication and Teaching English to Speakers of Other Languages (TESOL) group of  graduate taught  courses, and engage in  graduate research  with our Culture, Communication and Media doctoral programmes. Our Languages PGCE  prepares student teachers for subject specialist teachers and educators.

Flor Toledo-Sandoval, TESOL MA student

"Because in my country there were not many studies connected to how children were learning second languages...I went to every lecture thinking about how to connect the contents to the way children in English as a foreign language (EFL) contexts in Chile learn English" -  Flor Toledo-Sandoval, TESOL MA .
"I learned fundamental theories in second language acquisition, how to design teaching materials and research related to language assessments" -  Aki Tsunemoto, TESOL MA .
"The COVID-19 pandemic, which has created the largest disruption of education systems in history, also prompts me to research and assess a wide range of online educational resources to support the continuity of language teaching and learning" -  Yeonwoo Jung, TESOL MA .

Top: Professor Li Wei, credit: John Cobb. Middle: Screenshot from the BBC Ideas programme, 'Why being bilingual is good for your brain' (retrieved 21 February 2024). Bottom: Flor Toledo-Sandoval.

Related News

Related events, related case studies, related research projects, press and media enquiries.

UCL Media Relations +44 (0)7747 565 056

Bloomberg

  • Largest Covid Vaccine Study Yet Finds Links to Health Conditions

(Bloomberg) -- Vaccines that protect against severe illness, death and lingering long Covid symptoms from a coronavirus infection were linked to small increases in neurological, blood, and heart-related conditions in the largest global vaccine safety study to date.

The rare events — identified early in the pandemic — included a higher risk of heart-related inflammation from mRNA shots made by Pfizer Inc., BioNTech SE, and Moderna Inc., and an increased risk of a type of blood clot in the brain after immunization with viral-vector vaccines such as the one developed by the University of Oxford and made by AstraZeneca Plc. 

The viral-vector jabs were also tied to an increased risk of Guillain-Barre syndrome , a neurological disorder in which the immune system mistakenly attacks the peripheral nervous system.

More than 13.5 billion doses of Covid vaccines have been administered globally over the past three years, saving over 1 million lives in Europe alone. Still, a small proportion of people immunized were injured by the shots, stoking debate about their benefits versus harms.

The new research, by the Global Vaccine Data Network, was published in the journal Vaccine last week, with the data made available via interactive dashboards to show methodology and specific findings. 

Read More: Covid Test Failures Highlight Evolving Relationship With Virus

The research looked for 13 medical conditions that the group considered “adverse events of special interest” among 99 million vaccinated individuals in eight countries, aiming to identify higher-than-expected cases after a Covid shot. The use of aggregated data increased the possibility of identifying rare safety signals that might have been missed when looking only at smaller populations.

Myocarditis , or inflammation of the heart muscle, was consistently identified following a first, second and third dose of mRNA vaccines, the study found. The highest increase in the observed-to-expected ratio was seen after a second jab with the Moderna shot. A first and fourth dose of the same vaccine was also tied to an increase in pericarditis, or inflammation of the thin sac covering the heart. 

Safety Signals

Researchers found a statistically significant increase in cases of Guillain-Barre syndrome within 42 days of an initial Oxford-developed ChAdOx1 or “Vaxzevria” shot that wasn’t observed with mRNA vaccines. Based on the background incidence of the condition, 66 cases were expected — but 190 events were observed. 

ChAdOx1 was linked to a threefold increase in cerebral venous sinus thrombosis, a type of blood clot in the brain, identified in 69 events, compared with an expected 21. The small risk led to the vaccine’s withdrawal or restriction in Denmark and multiple other countries. Myocarditis was also linked to a third dose of ChAdOx1 in some, but not all, populations studied.

Possible safety signals for transverse myelitis — spinal cord inflammation — after viral-vector vaccines were identified in the study. So was acute disseminated encephalomyelitis — inflammation and swelling in the brain and spinal cord — after both viral-vector and mRNA vaccines. 

Listen to the  Big Take  podcast on  iHeart ,  Apple Podcasts ,  Spotify  and the Bloomberg Terminal.  Read the transcript .

Seven cases of acute disseminated encephalomyelitis after vaccination with the Pfizer-BioNTech vaccine were observed, versus an expectation of two.  

The adverse events of special interest were selected based on pre-established associations with immunization, what was already known about immune-related conditions and pre-clinical research. The study didn’t monitor for postural orthostatic tachycardia syndrome , or POTS, that some research has linked with Covid vaccines.

Exercise intolerance, excessive fatigue, numbness and “brain fog” were among common symptoms identified in more than 240 adults experiencing chronic post-vaccination syndrome in a separate study conducted by the Yale School of Medicine. The cause of the syndrome isn’t yet known, and it has no diagnostic tests or proven remedies.

Read More: Strenuous Exercise May Harm Long Covid Sufferers, Study Shows

The Yale research aims to understand the condition to relieve the suffering of those affected and improve the safety of vaccines, said Harlan Krumholz, a principal investigator of the study, and director of the Yale New Haven Hospital Center for Outcomes Research and Evaluation. 

Read this next :  Why Driving a Few Miles Can Save Patients a Fortune on Health Care

“Both things can be true,” Krumholz said in an interview. “They can save millions of lives, and there can be a small number of people who’ve been adversely affected.” 

Most Read from Bloomberg

  • Capital One to Buy Discover Financial in $35 Billion Stock Deal
  • Amazon Deserves to Be Called Out for Swindling Users
  • Wall Street’s Moelis Bet Big on the Middle East. Now He’s Cashing In
  • Stocks Pause Near Record as Traders Await Catalyst: Markets Wrap

©2024 Bloomberg L.P.

A healthcare worker administers a dose of the Novavax Covid-19 vaccine at a pharmacy in Schwenksville, Pennsylvania, US, on Monday, Aug. 1, 2022. Novavax's protein-based Covid-19 vaccine received long-sought US emergency-use authorization in July, but use is likely to be limited.

IMAGES

  1. How to Create a Case Study + 14 Case Study Templates

    it related case studies

  2. What is a Business Case Study and How to Write with Examples

    it related case studies

  3. 49 Free Case Study Templates ( + Case Study Format Examples + )

    it related case studies

  4. How to Write Business Case Studies

    it related case studies

  5. Case Study Definition: How to Conduct a Perfect Case Study?

    it related case studies

  6. 49 Free Case Study Templates ( + Case Study Format Examples + )

    it related case studies

VIDEO

  1. What is case study and how to conduct case study research

  2. What is Case Study? Full Introduction Explained in Simple Terms

  3. What is Case Study? Why and When to Conduct Case Study? Steps of Case Study

  4. How To Write A Case Study?

  5. Types of Case Study. Part 1 of 3 on Case Studies

  6. Types of Case Study [Explanation with Examples]

COMMENTS

  1. Case Study: Technology Modernization, Digital Transformation ...

    Case Study: Technology Modernization, Digital Transformation Readiness and IT Cost Savings Author: Guy Pearce, CGEIT, CDPSE, and Richard Fullerton, AWS CSA, ITIL, MCAAA, VCP-DCV Date Published: 27 August 2021 Related: COBIT

  2. Information Technology: News, Articles, Research, & Case Studies

    New research on information technology from Harvard Business School faculty on issues including the HealthCare.gov fiasco, online privacy concerns, and the civic benefits of technologies that utilize citizen-created data. Page 1 of 58 Results →. 16 Jan 2024. Cold Call Podcast.

  3. Top 40 Most Popular Case Studies of 2021

    Orders for Yale SOM case studies increased by almost 50% compared to 2020. The top 40 cases were supervised by 19 different Yale SOM faculty members, several supervising multiple cases. CRDT compiled the Top 40 list by combining data from its case store, Google Analytics, and other measures of interest and adoption.

  4. HBS Case Selections

    Curated: March 01, 2023 Managing Your Organization Tesla and Elon Musk How the company and its lightning rod CEO balance risk and opportunity. Curated: May 03, 2022 Managing Your Organization Doing...

  5. Top 10 cyber crime stories of 2021

    Here are Computer Weekly's top 10 cyber crime stories of 2021: 1. Colonial Pipeline ransomware attack has grave consequences. Though it did not trouble the fuel supply at petrol stations in the ...

  6. Tech Trends 2020 technology case studies

    Tech Trends 2020 technology case studies | Deloitte Insights Deloitte Insights and our research centers deliver proprietary research designed to help organizations turn their aspirations into action. Weekly Global Economic Outlook Diversity, Equity, & Inclusion For personalized content and settings, go to your Finance and the future of IT

  7. Case Library

    Click on "Related Case," circled below: What's New Atkinson, M.K., 2023. Organizational Resilience and Change at UMass Memorial, Harvard Business Publishing: Harvard T.H. Chan School of Public Health. Available from Harvard Business Publishing Abstract Madden, S. & Ribeiro, K., 2023.

  8. IT Case Studies

    ScienceSoft's big data consulting team developed a data analytics platform for a Texas-based telecom company. A technology stack with Apache Kafka and Amazon Redshift at the core enabled insightful regular and ad-hoc reporting, as well as forecasting. ScienceSoft's case studies: explore the hallmark projects of our software development company.

  9. How to Write an Effective Case Study: Examples & Templates

    Case study examples. Case studies are proven marketing strategies in a wide variety of B2B industries. Here are just a few examples of a case study: Amazon Web Services, Inc. provides companies with cloud computing platforms and APIs on a metered, pay-as-you-go basis.

  10. What Is a Case Study?

    Step 1: Select a case Step 2: Build a theoretical framework Step 3: Collect your data Step 4: Describe and analyze the case Other interesting articles When to do a case study A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject.

  11. 28 Case Study Examples Every Marketer Should See

    A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something. A case study proves how your product has helped other companies by demonstrating real-life results.

  12. Top 12 Data Science Case Studies: Across Various Industries

    A similar case study is with the World Wildlife Fund. They use data science to track data related to deforestation and help reduce the illegal cutting of trees. Hence, it helps preserve the environment. Where to Find Full Data Science Case Studies? Data science is a highly evolving domain with many practical applications and a huge open community.

  13. 7 Favorite Business Case Studies to Teach—and Why

    ROB AUSTINProfessor, Ivey Business School. "This might seem like an odd choice, but my favorite case to teach is an old operations case called Fabritek 1992. The latest version of Fabritek 1992 is dated 2009, but it is my understanding that this is a rewrite of a case that is older (probably much older). There is a Fabritek 1969 in the HBP ...

  14. 16 case study examples [+ 3 templates]

    For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail. Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail. 3. EndeavourX and Figma.

  15. Research Guides: Business Case Studies: Free Case Studies

    Society of Human Resources Management. The Open Case Studies project at UBC brings together faculty and students from different disciplines to write, edit, and learn with case studies that are free and open. Short video case studies covering topics including consumer goods, services, and technology. Learning, knowledge, research, insight ...

  16. 15 HR Analytics Case Studies with Business Impact

    1. Saving money by predicting who will quit On March 13 2015, the Wall Street Journal published an article titled: "The Algorithm That Tells the Boss Who Might Quit". The article explored how Credit Suisse was able to predict who might quit the company. It was one of the first examples of the now very popular employee churn analytics.

  17. How to write a case study

    1. Identify your goal. Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

  18. Computer Engineering Cases

    Case studies on ethics for computer and software engineers Open Source AI: To Release or Not To Release the GPT-2 Synthetic Text Generator An AI Ethics Case Study Concern is high over possible misuses of new AI technology which generates text without human intervention. To Ship or Not to Ship

  19. SCM Case Studies With Examples & Solutions

    Source MSM Solutions June 7, 2021. Supply Chain Management (SCM) Computerized Maintenance Management System. RFID Software. Health Care and Social Work. Pharmaceutical and Botanical Products. Case Study: RFID Enables Real-Time Visibility at Randa Fulfillment Center. RFID enables real-time visibility and delivers data allowing for real-time ...

  20. 5 Benefits of the Case Study Method

    5. Build Your Self-Confidence. Finally, learning through the case study method can build your confidence. Each time you assume a business leader's perspective, aim to solve a new challenge, and express and defend your opinions and decisions to peers, you prepare to do the same in your career. According to a 2022 City Square Associates survey ...

  21. Case Study Methodology of Qualitative Research: Key Attributes and

    Introduction A case study is one of the most extensively used strategies of qualitative social research. Over the years, its application has expanded by leaps and bounds, and is now being employed in several disciplines of social science such as sociology, management, anthropology, psychology and others.

  22. Case Studies

    Case Studies Case Studies More than 70 cases pair ethics concepts with real world situations. From journalism, performing arts, and scientific research to sports, law, and business, these case studies explore current and historic ethical dilemmas, their motivating biases, and their consequences.

  23. Human Resource Articles, Research, & Case Studies

    How to Keep Employees Productive: Support Caregivers. by Kara Baskin. Three-quarters of US employees are balancing caregiving with their careers. If companies could prevent five of them from quitting, they could save $200,000. Joseph Fuller offers a seven-point plan for supporting the sandwich generation and beyond.

  24. Sustaining the collaborative chronic care model in outpatient mental

    Sustaining evidence-based practices (EBPs) is crucial to ensuring care quality and addressing health disparities. Approaches to identifying factors related to sustainability are critically needed. One such approach is Matrixed Multiple Case Study (MMCS), which identifies factors and their combinations that influence implementation. We applied MMCS to identify factors related to the ...

  25. 2023 UK Data Protection and Privacy Case Law Update

    February. Riley v. Student Housing Co (Ops) Ltd [2023] 2 WLUK 278. In this case, a former employee of the defendant, Mr Courtney Timoney Riley, launched proceedings alleging breach of Article 5 of the UK GDPR (GDPR) arising from the mishandling of his personal data as part of the defence of an employment tribunal claim raised by another former employee, and seeking £75,000 in damages.

  26. Sustainable Supply Chain Practices in the Oil and Gas Industry: A Case

    Sustainability reporting within the oil and gas (O&G) industry started back in the 1990s and has improved longitudinally since then. However, when reporting their sustainability-related practices and initiatives, O&G companies seldomly mention the term green supply chain management (GSCM). The study aims to investigate the development of GSCM practices in the O&G sector and to categorize how ...

  27. COVID vaccines linked to slight increases in heart, brain, blood

    The study, which was published in the journal Vaccine last week, found the vaccines were linked to a slight spike in neurological, blood and heart-related medical conditions. 3.

  28. Home, heritage and community languages: recognising the breadth ...

    Students have said:"Because in my country there were not many studies connected to how children were learning second languages...I went to every lecture thinking about how to connect the contents to the way children in English as a foreign language (EFL) contexts in Chile learn English" - Flor Toledo-Sandoval, TESOL MA. "I learned fundamental theories in second language acquisition, how to ...

  29. Largest Covid Vaccine Study Yet Finds Links to Health Conditions

    The rare events — identified early in the pandemic — included a higher risk of heart-related inflammation from mRNA shots made by Pfizer Inc., BioNTech SE, and Moderna Inc., and an increased ...