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20+ Best Business PowerPoint Presentation Templates

Best Marketing PowerPoint Template

25+ Best Marketing PowerPoint (PPT) Presentation Templates

Best Minimalist PowerPoint Presentation Templates

20+ Best Minimalist PowerPoint Presentation Templates

20+ editable digital marketing powerpoint templates.

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People are using the internet more and more, and marketers are no exception. When you can interact with your consumers in a meaningful way, the power of marketing increases. Online marketing approaches have several advantages over traditional advertising. We now understand that the strength of marketing is found in the digital realm. If you want to truly communicate with your consumers, you must engage them online. Luckily for marketers, there are many digital marketing tools and  marketing platforms designed to help you accomplish just that. Digital marketing can be an excellent investment for small businesses. It’s more cost-effective than traditional marketing, and you can improve your online presence all on your own. If you use it correctly, it can make your business very competitive in today’s marketplace. This post will discuss the best digital marketing PowerPoint templates for your business , startups, and other organizations. These PowerPoint design templates will unquestionably raise the standard of your presentation and help you impress your audience with awesome digital marketing designs. Let us have a look at a couple of top digital marketing presentation templates.

Table of Contents

“Naya” Presentation Design – Digital Marketing Presentation Template

Digital Marketing Presentation Template

“ Naya ” digital marketing PPT is a substantial presentation template; using this presentation, you can visualize your agency in an attractive way. This template can be used for many purposes, like for companies, startups, organizations, portfolios, etc. The most significant advantage of this PPT presentation is that there is no need to help with additional software.

  • It consists of 30 editable pages.
  • Available at a 16:9 aspect ratio.
  • Almost all graphical items are editable.
  • Available in PowerPoint and Google Slides.

Multipurpose Presentation Template – Digital Marketing Proposal Template

Digital Marketing Proposal Template

Digital marketing promotes brands and their products using digital tactics to reach out to the target audience. This PPT design template is a multipurpose design slide with a modern and clean appearance. This is an excellent choice for your business. Use this template design to impress your audience.

  • There are 20 distinct presentation slides.
  • 16:9 HD presentation slides.
  • Attractive graphical objects.
  • It has a modern look and is easy to use.

Modern Digital Marketing Slides – Digital Marketing Agency Templates

Top Digital Marketing Agency Templates

Digital marketing aims to promote and sell products or services using digital methods such as search engines, social media, email, and display advertisements. It has become a viable business option as more and more potential consumers conduct searches over the internet.

This digital marketing PowerPoint presentation may assist you in reaching your digital marketing goals. It has a lot of functions and is simple to use. There are a few more reasons why this template is appealing. It also has a clean and modern appearance that distinguishes it from other template designs.

  • There are 36 slides in this template pack.
  • All graphics can be changed.
  • You can find a collection of free web fonts.
  • All of the design slides are based on the Master Slides.
  • Those slides have a widescreen ratio.
  • A picture placeholder is available.
  • You can modify slides with drag and drop.
  • PPTX and documentation files are comprised.

“Uprisen” – Digital Marketing Company PPT Slides

Digital Marketing Company PPT Slides

A professional PowerPoint presentation design is something that every business and digital marketing agency wants. It is the foundation of an effective digital marketing campaign to get your message across and look professional. This is the reason why there are plenty of digital marketing PowerPoint templates.

This is a responsive template design that can be utilized in various areas, such as creative agencies, corporate, businesses, startups, and so on. It’s simple to modify, and all of the graphical elements can be changed. It is entirely based on Master Slides. Use this template to create an outstanding digital marketing campaign.

PPT Template for Digital Marketing Services – Digital Marketing PPT Design

PPT Template for Digital Marketing Services

This is one of the most appropriate PowerPoint templates for internet marketing. This digital marketing template contains a combination of images, graphs, and many more graphical objects. For those who have to deliver presentations on digital marketing, this is one of the most helpful PowerPoint templates. It’s also great for internet marketers who spend a lot of time developing a solid digital marketing campaign.

There are 30 unique slides with several features. If you want to create a digital marketing strategy, then this is the best design for you. This template pack includes digital marketing strategy, marketing segmentation, development of social media strategy, and so on. Get this design and save more time.

SEO Presentation Templates – SEO Agency PowerPoint Presentation

Best SEO Agency PowerPoint Presentation

SEO is a marketing strategy to increase the number of visitors on a website by obtaining the highest possible ranking on the search results page of a search engine. This professional SEO PowerPoint template is ideal for formulating an SEO strategy. The following PowerPoint template slide with easy-to-follow layouts and designs will make it easy for you to display your information engagingly. Take a look at the essential aspects of this slide design.

  • 90+ modern design slides.
  • This template comes with ten pre-made colors.
  • 16:9 HD resolution.
  • Available in full animation and without animation.
  • It is effortless to edit.

SEO Infographic PowerPoint – SEO Strategy Presentation Template

SEO Strategy Presentation Template

This is a modern SEO infographic PowerPoint for those who are planning to do SEO. This SEO strategy PowerPoint template is a modern design with an incredibly inspiring appearance. It has some beautiful typefaces, an appealing infographic, and a fantastic color scheme. If you want to create an SEO presentation with a modern, appealing design, this is the template for you. Let’s have a look at the features in more detail.

  • There are 256 slides in this presentation.
  • It includes an appealing icon set.
  • All slides support animations.
  • Free font collection is available.
  • 16:9 full HD slides.

SEO PPT Presentation Download – SEO Audit Presentation Template

SEO PPT Presentation Download

Are you looking to create an SEO plan or audit for your client? Then this is the ideal template for you. It contains attractive slides on SEO and related steps. All slides are entirely editable. All you must do is replace the slide text with your own. This slide deck has been designed to help you SEO managers, strategists, etc. to create a phenomenal presentation. Select this design to amaze your clients and coworkers.

  • There are a total of 576 appealing slides.
  • 1000 sets of icons.
  • All the slides are fully animated.
  • 16:9 high definition slides.
  • It’s really easy to edit.

SEO Infographic PowerPoint Templates – SEO Action Plan PPT Template

SEO Infographic PowerPoint Templates

Do you need an attractive and clean PowerPoint presentation to promote your business? This is the best choice for you! This template is extremely simple to customize based on your content ideas. So you may modify the text and color to match your specific or corporate requirements. This template comes with attractive infographics and an icon set. These templates are designed with a creative layout and solid concepts. You can use these slides for meetings, conferences, events, and business presentations.

“Horua” – Best SEO Presentation PPT

Best SEO Presentation PPT

Creating a presentation from the bottom up is hard. This is why PowerPoint templates are so widely used. The “ Horua ” SEO presentation template is simple and straightforward to use, and it can be customized based on your needs. The template was prepared by professional designers.

This trendy PPT template has an abundance of color options, so it will match your business perfectly. This template is ideal for conveying your knowledge of SEO in a visually appealing way. Use this design to create a stunning presentation in no time.

  • This PowerPoint presentation template bundle has 60 slides.
  • There are two distinct color themes to select from.
  • All the slides are in a widescreen format.
  • There’s no need to use other applications to modify.
  • Just drag and drop is enough to alter the slides.

Social Media PPT Presentation – Social Media Infographic PowerPoint Template

Social Media Infographic PowerPoint Template

Social media is a type of internet marketing that uses social networks to get traffic. If you’re searching for a unique PowerPoint template for social media, this one is perfect. The template is done in a stylish color scheme with several graphical objects. Use this template to show the current status of your social media marketing, share results and plans with company managers, and more.

Social Media PowerPoint Template for Presentation – Creative Social Media Presentation Template

Social Media PowerPoint Template for Presentation

This social media slide design would make an excellent presentation. You don’t need a lot of editing abilities. The slides are easily modified based on your specific content. This template has impressive transitions and animations. This template’s color combination is fantastic; it’s very clean and professional. Get it; you will definitely like it.

  • There are 16 distinct slides accessible.
  • 90+ XML files contained.
  • It is available with a dark and light background color option.
  • The slides are all in widescreen format.
  • Handcrafted infographics with a beautiful design.
  • Slides can be fully customized.
  • Free set of icon packs.

Social Media Animated PowerPoint Presentation – Social Media Strategy PPT Presentation

Social Media Animated PowerPoint Presentation

Do you need a modern, animated social media marketing presentation template? Take a look at this PowerPoint slide. It is wonderfully designed and will help you deliver your message to your audience. This presentation template is very easy to use, which can save you a lot of time. Many interesting slides with plenty of functions are included. This template is also very cost-efficient, which makes it an ideal solution for you.

  • Fifty unique, animated slides.
  • 50 XML color themes.
  • Those slides are available in the dark version as well.
  • Perfectly compatible with Microsoft PowerPoint.
  • All of the visual items are in vector forms.

Creative Social Media Kit – Social Media Marketing Presentation Slide Design

Social Media Marketing Presentation Slide Design

Professionals created this innovative social media PPT slide, which is utilized in various commercial sectors, including fashion, corporate, agency, company, portfolio, and more. The design of this presentation was created using interesting visual elements, which are both appealing and compelling. Use this graphic design to amaze your audience.

Social Media Marketing Presentation Template – Social Media Campaign Presentation Slides

Social Media Campaign Presentation Slides

Are you still wasting your time creating presentation slides? Or still, sending out boring presentations to your clients? Do you want to make presentations that your clients look forward to seeing? This social media marketing template will finally allow you to create quality presentations in a very short time.

With this contemporary slide, you’ll be able to deliver your ideas effectively and have a long-term influence on your audience. This template layout will allow you to create an incredible presentation in just minutes. All you need to do is simply download this design, open it and add your content.

Best Mobile Marketing PowerPoint Template – Mobile App Marketing Plan PPT Template

Mobile App Marketing Plan PPT Template

Mobile marketing is a form of digital marketing that uses mobile devices such as cell phones and smartphones. This method of marketing utilizes mobile apps, SMS, and other forms of instant messaging technology. It has become the preferred choice for an increasing number of businesses who need to improve their marketing efforts – including small businesses.

This PowerPoint template is made for mobile marketing. You may quickly arrange the marketing stages with this PPT presentation design. This presentation PPT has several appealing graphical elements, icons, and background designs. Use this PowerPoint slide to engage your audience.

PPT Presentation for Digital Marketing and Social Media – Social Media Marketing PPT Download

This digital marketing and social media presentation template pack have attractive slides. These expert slide designs will save you time while promoting your business online. This beautiful template has modern slides with color schemes and layout options that you may personalize. It is ideal for any business. Try out this presentation to improve your business.

Look at the best collection of business presentation templates that are available and use it to build an actionable business plan.

“Brandigital” SEO and Digital Marketing Agency Company Profile PPT

Digital Marketing Agency Company Profile PPT

This is a perfect template for SEO and digital marketing agencies with a truly professional look. This digital marketing presentation template provides a powerful presence. During creation, the designers utilized a variety of distinctive design patterns. This corporate layout design offers an opportunity for you to create a striking presentation. Download this presentation; this is the most effective way to create an online marketing presentation with minimal effort.

Before you create marketing plans, see the marketing PowerPoint presentation templates . Many sales and marketing professionals use marketing PPT templates when planning campaigns.

  • There are a total of 38 unique slides in this presentation.
  • All the graphics are fully editable.
  • Free web fonts are available.
  • The designers were more concerned with typography and usability.
  • The slides in this presentation are based on the Master Slides.

Digital Marketing Presentation for Client PPT – Best Digital Marketing Strategy Template

Digital Marketing Strategy Template

This is one of the most frequently suggested digital marketing PPT for an agency. It has a modern style and can be used for explaining, pitching, or reviewing strategies with your clients. This template has all of the essential elements of a digital strategy in one place. Each component can be quickly modified to meet your personal requirements. This is a really cool template that allows you to present a digital marketing strategy in an exciting way.

  • It has 80 or more unique slides and a total of 1600+ slides.
  • All of the PPT slides are in a widescreen aspect ratio.
  • Two versions exist light and dark.
  • You may tailor the animations to your specific needs.
  • A wide range of graphical elements is available.

“Digital Marketing Pro” – PowerPoint Template for Digital Marketing Plan

PowerPoint Template for Digital Marketing Plan

This is the right one for you if you’re searching for the latest presentation of a digital marketing plan. This PPT is based on modern, unique slides and has the simplest layouts, which give a professional look to your slides. You can use this template for your upcoming presentation on digital marketing.

  • Color schemes that are visually appealing.
  • 110+ modernistic slides are available.
  • Device mockups are added.
  • It’s really simple to personalize.
  • 24/7 support services.

Best Digital Marketing Audit Template – Digital Marketing Campaign PPT Template

Digital Marketing Campaign PPT Template

This is a PPT presentation template with sections for your goals, keywords, content, analytics, SEO analysis, and ROI. This is an elegant PPT with lots of attractive colors. It’s suitable for digital marketing consultants to use as a presentation. You can modify the PPT however you want and add your own data. Take a look at this slide design to see how this beautiful PPT design will impress your audience.

Top Digital Marketing Report Template – Minimal Digital Marketing Portfolio Template

Digital Marketing Report Template

These presentation slides are designed for digital marketing projects, reports, content plans, and digital agency portfolios. It can be used by marketing managers, digital marketing consultants, lead generation companies, online marketers, and anyone who is looking for a professional digital marketing template to showcase their work. This premium PowerPoint presentation template is intended to present your company’s data in a creative way.

Online Marketing PPT Slides – Online Marketing PowerPoint Presentation Templates

Online Marketing PowerPoint Presentation Templates

You can find a lot of digital marketing presentations online to utilize. If you want to create an excellent online marketing presentation, this template will help you achieve that. It is the most comprehensive set of digital marketing PowerPoint layouts on the market. If you want to make a good impression, this is the template for you. It’s designed to explain what digital marketing is all about in an attractive and professional way.

Small businesses, as well as large enterprises, must have an online presence in order to stay competitive. It’s also essential to have an attractive presentation with digital marketing-related content. With the help of these digital marketing PowerPoint slides, you don’t have to worry about creating your own presentation. You can download any resource and use it in your next presentation. I really look up to you for reading this article. I hope you found this article useful, and it gave you some more insight into digital marketing templates.

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Home PowerPoint Templates Template Backgrounds Digital Marketing PowerPoint Template

Digital Marketing PowerPoint Template

Cover Slide of Pitch Deck

The Digital Marketing PowerPoint Template is 17 slides presentation for online business marketing. This is a business information slide deck that could assist media and marketing agencies in promoting their services. It is a high-quality pitch deck containing diagrams and visually appealing clipart shapes. Marketing professionals can use this template to create a company profile or portfolio presentation. For example, the company’s past projects, success rate, and service features in digital marketing and social media. Combining web services such as SEO, social media advertising , AdWords, etc., is internet marketing services. This creative slide deck template could be used to present these services.

The PowerPoint template of digital marketing is an ideal slide deck to promote the company’s social networking services. This marketing strategy template comprises modern graphics, appealing backgrounds, and cutout images in a structured flow of topics. It includes creative design layouts to present diagrams, tabular information, data statistics, and timelines. An organized digital marketing pitch deck structure will allow users to create a completely fledged business profile presentation or present a digital marketing portfolio with a 100% editable template. Furthermore, individuals may copy desired slides into existing sales and marketing presentations. The slides include the following layouts:

  • Cover Slide: Gradient banner of infographic shapes and patterns.
  • Welcome Message: Introduction slide presenting the professional’s profile.
  • About the Company: Text and Image content layout with infographic icons.
  • Our Popular Service slide: Cutout image placeholder and three bullet point segments.
  • Our Dedicated Team slide: 4 segments of staff summary.
  • Our Pricing slide: 4 segments of plan pricing and features information.
  • Marketing Strategy Process slide: 4 steps circular diagram in 3D puzzle pieces.
  • Most Effective Marketing Channels slide Tube shapes for bar charts and infographic icons for textual information..
  • Content Marketing slides: 4 steps process cycle diagram.
  • Video Marketing slide: Desktop clipart with icons to present different concepts.
  • Social Media Marketing slide: Tree diagram displaying social media platform logos.
  • Email Marketing slide: Visual representation of emailing services.
  • Our Portfolio slide: Presentation of work experience and showcase products.
  • Our Clients slides: 5 infographic segments for client information and testimonials.
  • Additional layouts for portfolio, contact information, and thank you slide .

The Digital Marketing PowerPoint Template is a fully editable presentation to showcase digital offers. It will provide insights into the business processes of digital marketing . The users can customize this digital marketing template by changing themes or applying different formatting options in PowerPoint.

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ppt presentation for digital marketing

Digital Marketing ppt Presentations

Digital marketing ppt, digital marketing pdf notes, digital marketing presentations for students & professionals who want to learn digital marketing..

Digital marketing ppt presentations

Digital marketing ppt presentations can be great tools to learn about digital marketing and the various digital strategies that can help businesses succeed. Seven Boats Academy’s digital marketing ppt is a great place to start! It covers digital marketing concepts in an easy-to-understand way with practical examples and tips with downloadable digital marketing pdf notes .

The digital marketing presentations explain the digital platforms needed to reach customers and how to use them. It also emphasizes the importance of digital analytics and tracking campaigns for long-term success. In short, this digital marketing ppt from Seven Boats Academy can give you a comprehensive overview of modern digital marketing for businesses.

If you’re looking for high-quality digital marketing presentations and downloadable notes to boost your knowledge and skills, then look no further than Seven Boats Academy.

Our digital marketing presentation ppt and pdf materials are designed to help you learn the latest digital marketing strategies, techniques, and best practices. With our easy-to-follow presentations, you can quickly and easily understand the complexities of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, and more.

Our team of experienced digital marketing experts has carefully crafted each presentation to help you learn in the most effective and efficient way possible. We know that everyone learns differently, so we’ve created presentations that are packed with information, but also easy to follow and understand.

Whether you’re a beginner just starting out in the world of digital marketing, or a seasoned professional looking to enhance your skills, our digital marketing presentations and downloadable notes are the perfect tools to help you achieve your goals.

So what are you waiting for? Head over to Seven Boats Academy today and start downloading our digital marketing presentation ppt and pdf materials to take your digital marketing skills to the next level!

Page Contents

Digital Marketing ppt and pdf presentations

Presenting your digital marketing plan in a PowerPoint (PPT) presentation can be both effective and efficient. Seven Boats Academy has developed comprehensive digital marketing presentations that provide step-by-step guidance on reaching key goals, right from the initial concept to making sure all desired metrics are tracked.

The PPTs provided by Seven Boats Academy are designed to make it easy to present a wide array of relevant topics, such as search engine optimization (SEO), pay-per-click (PPC) campaigns, social media management and email marketing, among others.

All presentations also include an accompanying PDF version as an added benefit. Whether you’re just getting started or looking to refresh your existing approach to digital marketing, leveraging the PPTs from Seven Boats Academy can be a great way to visually communicate your plans with stakeholders and get buy-in for your strategy.

Digital Marketing Introduction

Digital marketing fundamentals, dynamics of digital media, branding ppt.

Planning and creating a strong brand is essential to cultivating success in any business. Seven Boats Academy offers comprehensive training and resources to help budding entrepreneurs and marketing professionals alike understand all stages of the branding process. With their branding ppt, they provide an easy-to-follow overview of creating a cohesive strategy and visuals that will propel businesses forward.

Through visual aids, presentations, and worksheets it gives participants the ability to stand out from the competition by developing unique identity elements that exclusively reflect their mission and core values. The branding ppt from Seven Boats Academy serves as an invaluable tool for anyone looking to kickstart or take their business to the next level.

Marketing Ppt

Are you looking to get ahead in the ever-changing world of marketing? Seven Boats Academy has the perfect solution for you! Their marketing ppt is jam packed with all the latest and greatest marketing techniques and tips that will help give you an edge over your competition.

Whether it be planning out a long-term, holistic marketing strategy or learning how to target specific audiences using smart data analytics, there’s something for everyone. Get inspired and start executing successful campaigns today with the guidance of Seven Boats Academy’s expert videos , podcasts and lectures. Don’t wait any longer… take advantage of this amazing resource now!

SEO ppt presentation

Seven Boats Academy is a leader in SEO training and their SEO ppt presentations are no exception. Their comprehensive presentations feature all the latest tools, techniques, and strategies to help anyone understand how to better use search engine optimization for their business website or blog . The goal of these presentations is to help businesses make the most of their online presence and maximize visibility on Google and other search engines.

Through Seven Boats Academy’s SEO ppts, businesses can develop a competitive edge by being ahead of the competition when it comes to understanding and implementing search engine optimization strategies. With data-driven advice presented in an engaging, yet organized approach, these presentations are sure to bring any business closer towards reaching its digital potential.

On page SEO ppt

Off page seo ppt, youtube seo ppt, online lead generation ppt.

Seven Boats Academy provides online lead generation ppts designed to equip business professionals with the tools they need to boost their sales and customer base. By leveraging the latest techniques and best practices, these presentations provide an in-depth analysis of key elements such as buyer personas, keyword research , content generation and storytelling. With a focus on conversion optimization, Seven Boats PPTs are especially useful for eCommerce businesses looking to maximize the lifetime value of each customer.

Furthermore, the company’s customer service team is available to answer any questions or provide more detailed guidance on how best to use their products. With Seven Boats Academy’s webinars and presentations, customers are no longer limited to one-off solutions but can have access to a holistic approach that will help them grow their business for the long term.

Lead magnet and lead funnel

Lead generation strategies ppt, conversion rate optimization ppt.

Conversion Rate Optimization (CRO) is essential for any digital marketing campaign. With the right strategies in place, a business can increase their conversion rate and maximize their return on investment. Recently, Seven Boats Academy released a comprehensive CRO ppt detailing proven methods to drive conversions.

The ppt covers best practices around creating effective landing pages , choosing the right call-to-action button color, using automated triggers, increasing customer engagement, and much more. It’s a great resource for anyone looking to take their CRO game up a notch. So if you want to convert more leads into paying customers – check out Seven Boats Academy’s Conversion Rate Optimization ppt today!

Google Ads ppt

Seven Boats Academy’s Google Ads PPT is the perfect way to learn about successful digital marketing. Designed for everyone from beginners to experienced marketers, it offers an in-depth look at pretty much everything you could ask when it comes to deciding which ads are right for your business. From understanding the different types of ads and bidding strategies, to choosing placements and setting budget preferences, the PPT covers it all in detail.

In addition, it provides actionable tips on tracking success and optimizing ad campaigns until they get the desired results. Whether you are starting out on Google Ads or looking for ways to upgrade your game, this PPT is a great resource for anyone involved with online advertising.

Content writing guide – ppt

Seven Boats Academy’s Content Writing guide PPT is a comprehensive and comprehensive tool for writers of all levels. It is designed to give writers a robust set of best practices, guidelines and strategies that will help them develop quality content. The guide covers topics such as effective headline writing, concise copywriting, keyword optimization and analytics-driven content creation.

With helpful tips and real-world examples, the PPT provides insight on leveraging the latest tools available to maximize the potential impact of content. In addition, it serves as an invaluable resource in keeping up with today’s continually evolving digital world. For any aspiring writer or experienced pro looking to improve their craft, Seven Boats Academy’s Content Writing Guide PPT has become essential reading.

Social Media Marketing ppt

Seven Boats Academy offers a comprehensive Social Media Marketing PowerPoint presentation that can provide invaluable guidance for businesses looking to make their mark in the ever-evolving digital landscape. The authors of the presentation are adept at helping business owners create an online presence, maximize visibility, increase engagement and tracking progress.

With detailed sections on how to set and reach objectives, grow organic followers and measure the Return On Investment from campaigns, this is an all-in-one guide to setting up successful social media campaigns aimed at driving brand awareness and growth. It addresses topics like influencer marketing, content creation techniques and analytics pitfalls in a comprehensive overview that no modern business should be without. Whether attempting to establish a foothold or wanting to further capitalize on existing success, Seven Boats Academy has the resources to get it done right.

Online Reputation Management ppt

Online Reputation Management is one of the most important topics for organizations to understand today. With the ever-evolving digital landscape, the ability to build and maintain a positive reputation online has never been more critical.

At Seven Boats Academy, their Online Reputation Management PowerPoint presents essential information on how to leverage social media, manage online discussion boards and reviews, and monitor internet mentions of brand names in order to ensure your organization’s desired public image is maintained. This resource is an invaluable tool for business leaders hoping to protect and grow their businesses in this increasingly complex digital age.

Content Marketing PPT

Related reading: Download Digital Marketing PDF Books

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Digital Marketing Agency

Digital marketing agency presentation, free google slides theme and powerpoint template.

Give your digital marketing agency a boost with this electrifying presentation that is sure to dazzle the crowd! Impress them with this futuristic template by Slidesgo whose theme lives and breathes modernity and digitalization!

Striking colors, cutting-edge graphics, and a sleek layout. This agency presentation provides the perfect blend of design to get your crowd’s eyes sparkling. Its use of a gentle gradient in the slides’ backgrounds adds a touch of life and its isometric illustrations generate a techie vibe that’s perfect for any digital startup. For colors, we use a vibrant blue with a light purple contrast.

Features of this template

  • A futuristic and modern agency presentation with neon colors and polished graphics
  • 100% editable and easy to modify
  • 21 different slides to impress your audience
  • Contains easy-to-edit graphics, maps and mockups
  • Includes 500+ icons and Flaticon’s extension for customizing your slides
  • Designed to be used in Google Slides and Microsoft PowerPoint
  • 16:9 widescreen format suitable for all types of screens
  • Includes information about fonts, colors, and credits of the free resources used

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  • 1. CCW332 DIGITAL MARKETING Vertical V - Creative Media Professional Elective V – Semester B.E -CSE 1
  • 2. COURSE OBJECTIVES • The primary objective of this module is to examine and explore the role and importance of digital marketing in today’s rapidly changing business environment. • It also focuses on how digital marketing can be utilized by organizations and how its effectiveness can be measured. 2
  • 3. UNIT I - INTRODUCTION TO ONLINE MARKET Online Market space - Digital Marketing Strategy - Components - Opportunities for building Brand Website - Planning and Creation - Content Marketing. 3
  • 4. Online Market space Market space • The market space in marketing is defined as a virtual market place in the commercial world, where the limitations of physical boundaries are not applicable. • It is an integration of numerous areas that are considered market places via technology or via an exchange environment that is operated by electronic information. 4
  • 5. Market Space • The market space is considered a bi-directional unit as both the buyers and sellers can buy and sell through transactions in such portals. • Notable examples of market space are micro- blogging sites, e-commerce platforms, etc. • Eg:- Twitter, ebay.com, quicker.com, Myntra, Etsy, Alibaba, Amazon.com, etc. • Electronic transactions are used for the distribution of goods and services in the marker space. 5
  • 6. Characteristics of Market Space • The transactions that take place in the market space occurs via online media or internet. • There is no face-to-face transaction as the electronic media does not offer any such option. • An interested party can find information in the market space about the available products and not anything about the products. • There are no actual showrooms or physical stores. These are replaced by the internet and computers that enable the option of buying. 6
  • 7. Components of Market Space • Buyers • Sellers • Intermediaries • Other business partners • Products • Back end Infrastructure • Front end Support services 7
  • 8. Digital Marketing Strategy • A digital marketing strategy is that it is a strategy put in place by a brand to align with set objectives and goals to attract a specific type, or types, of customer using a combination of marketing techniques. • Understanding Digital Business Strategy • Emerging Digital Business Structures • Digital Core Competency Alignment • Customer Development Strategy (STP 2.0 Framework) 8
  • 9. Understanding Digital Business Strategy • The set of those conditions and factors which impact the company in its external environment and cause them to allocate and think through their overall plan of action in light of their internal resources and capabilities. This concept is even more applicable (as we shall see across this chapter) since the impacts of the digital medium on marketing strategy have been immense, varied, and not easy to map and attribute. • For this reason, let us first understand the basics of business strategy as defined in the texts on strategic management to understand its digital nature, and finally, create a roadmap for digital marketing strategy. 9
  • 10. Strategic management • Strategic management, by definition, involves the formulation and implementation of major goals and initiatives taken by a company’s top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes. 10
  • 11. Strategy Frameworks • Two of the most widely used strategy frameworks (which have also been covered in the earlier chapters) include • The SWOT Model and • Michael Porter’s Value Chain analysis • Modern portfolio theory • Porter’s Five Force analysis • Porter’s generic strategies 11
  • 12. Modern portfolio theory Talks about corporation as a portfolio of business units, with each unit plotted graphically based on market share and industry growth rate. 12
  • 13. Porter’s Five Force analysis 1. Bargaining power of buyers and suppliers 2. Threat of new entrants 3. Availability of substitute Products and 4. The competitive rivalry of firms in the industry 13
  • 14. Porter’s Five Force analysis Porter shared that there are three generic strategies • Cost leadership • Differentiation and • Focus and a company must choose only one of these three or risk wasting precious resources. 14
  • 15. Digital Factors Impacting Business Strategy Drivers • Stakeholder • Market • Customer and • Competitor Digital Strategy Impact Factors 15
  • 16. RoI-based Digital Market Structure Development 16
  • 17. Opportunities for building Brand Website • eCommerce Website • Blog • Portfolio Website • Membership Website • Research website • Educational Website • Dropshipping Website • Product Review Website • Web Hosting Reseller • Podcast Website • Fitness Website • Online Learning Website • Events Website • Online Forum • Nutrition Website • Job Board Website • Food Blog • Service Website • Fashion Website • Travel Website • News Website 17
  • 18. Planning and Creation • Website creation and planning is the process of creating a website and planning for it. It involves creating a website and then planning for it, including setting goals, creating content, and making sure that your site performs well. • Five major steps 1. Website creation 2. Content writing 3. Designing 4. Development 5. Marketing 18
  • 19. Website Creation and Planning • Website creation and planning are part of the process of creating a website for your business. • This involves designing the layout of a website, • choosing colors and fonts that represent your brand • adding images and video clips to make it more appealing to visitors • writing content for each page on your site (e.g., "About Us") • and adding social media buttons so, visitors can share posts from your blog or news section with their friends on Facebook or Twitter. 19
  • 20. Website Creation and Planning • Website creation also includes planning how users will navigate around different pages in order to find what they need quickly without having too many distractions along the way; this is known as user experience design (UX). • Website creation and planning - the development of a site map, the selection of design and content management systems, and the establishment of technical infrastructure. 20
  • 21. Content Marketing • The term content marketing refers to a method of marketing that includes creating and sharing online content that doesn't just promote a brand, but rather is designed to encourage its audience to visit a brand's website. • Brand awareness is increased by using storytelling and sharing information. 21
  • 22. Content Marketing • 5 reasons why you should utilize content marketing to spike your Digital Marketing Strategy 1. The foundation of any digital marketing campaign is content 2. Audiences are informed by content 3. Creating good content leads to conversions 4. Engaging content drives social media engagement 5. Your brand's prowess is reflected in your content 22
  • 23. Benefits of Content Marketing • Increase online visibility • Generate more leads • Boost loyalty • Improve authority 23
  • 24. Content Marketing - Examples: 24
  • 25. References • https://www.marketing91.com/market-space/ • https://business.adobe.com/blog/basics/digital-marketing-strategy • https://www.linkedin.com/pulse/role-website-creation-planning-digital-marketing-imtikumla-ajem/ • https://www.salford.ac.uk/salford-business-school/importance-of-content-marketing-for-your-digital-marketing- strategy#:~:text=The%20term%20content%20marketing%20refers,using%20storytelling%20and%20sharing%20info rmation • https://mailchimp.com/marketing-glossary/content-marketing/ 25

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Digital marketing techniques powerpoint presentation slides go to market

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