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7 sales pitch ideas & techniques to get you out of a rut

How long have you been using the same sales pitch? Maybe you spent a lot of time crafting a pitch that suits your audience. You worked to get the right questions , include powerful phrases, and focus on the benefits. But the more you use this sales pitch over time, the more worn out it seems. Maybe the market has changed and your pitch doesn’t appeal to them like it did before. Or maybe, after using the same pitch for so long, you’re getting into a rut. It’s time to dig yourself out with some creative sales pitch ideas. In this chapter, you’re going to see:

7 creative sales pitch ideas that make you stand out from the crowd

How to get out of a rut by avoiding common sales pitch mistakes.

Many times, learning how to pitch better and getting out of a rut means pushing yourself out of your comfort zone. With your sales pitch, the idea is the same: we want to break you out of the box you’ve been living in and build a sales pitch that tests your skills as a sales rep . The bigger the effort, the better the results. Take a serious look at this list of sales pitch techniques. See which ones you can implement in your own process, and be willing to break out of your comfort zone.

1. Create sales pitches for each customer profile

One sales pitch is great: A few sales pitches are better. If you sell one product to one single type of customer, then you probably only need one sales pitch. But if your solution solves a number of different challenges or is used by customers who are vastly different from each other, you should have more than one pitch, and a lot more sales pitch techniques in your arsenal. After all, the way you pitch to an SMB is not the same as the way you pitch to an enterprise company. In Chapter 1 of this guide, we discussed writing a sales pitch. Inside this process, it’s essential for you to use real customer data to craft a pitch that sells. If your company already has ideal customer profiles set up, use that information to craft several different pitches that appeal to different audiences.

Pro tip: If you don’t have ideal customer profiles set up, get this free interactive guide to create your own ideal customer profiles.

Once you have several sales pitch ideas that are based on your customer profiles, you can use the qualification stage to fit new leads into one of these profiles. Then, you’ll be able to choose the pitch that best suits this particular lead based on their profile. As an added bonus, using multiple sales pitches is a great way to break out of a rut. In this case, you’ll be constantly changing up your pitch, adapting dynamically during the day based on who you’re talking to instead of repeating the same pitch to every new lead.

2. Build a dialogue, not a monologue

You may have heard the mantra: listen more than you talk. While this may be true in some parts of the sales process, it’s actually not ideal on a cold call . Research from our friends at Gong.io shows that, when you’re pitching to a lead, you should be talking just a bit more than your lead does.

sales pitch ideas

However, this doesn’t mean you need to launch into a five-minute discourse on the benefits of your product. Instead, you want your conversational flow to look something like this:

sales pitch ideas

While there are short monologues in this call, there is a regular back-and-forth between the rep and the lead. By keeping your lead engaged throughout your pitch, you’ll make sure they’re really listening when you explain important aspects of your solution. So, keep this sales pitch idea in mind: create a dialogue, not a monologue. Within your written pitch, include questions to ask your prospect and space for them to express their ideas. Then, your pitch will have a better flow, and the prospect will stay engaged.

3. Use open-ended questions to discover pain points and pitch effectively

Ultimately, you can use questions to help prospects see how your solution solves a problem they’re facing. The ideal formula is asking whether the prospect has a certain problem, getting them to say yes, and then presenting your solution. But it’s unlikely you’ll be able to guess at their main pain points without asking the right questions. The best way to do this? Ask open-ended questions . Let’s use an example to demonstrate how this works. Imagine you’re selling a scheduling app to doctors. Use your questions as satellites that map out the prospect's wants and needs. You want to use your satellites to spot the exact coordinates of their sweet spots.

Sales rep: "What's one of the biggest challenges you have in your practice right now, especially when it comes to managing revenue, costs, and your time?"

Dr. Smith: "Figuring out a way to increase revenue is important in today's economy."

Most salespeople at this point in the conversation would think: "Great, I got it! I’ll pitch this doctor our scheduling app as a way to increase revenue!" But you—the real pro sales rep—aren't satisfied with that. You take it a step further.

Sales rep: "If increasing revenue is important to you, what have you done in the past to achieve that? Is it about getting more people in the door, having more people show up on time, or reducing the number of no-shows? What kind of measures do you think could really make a dent?"

Dr. Smith: "We don't really have a problem with no-shows. The main thing would probably be doing more effective advertising."

Now that piece of information changes the whole dynamic of the conversation dramatically, compared to what the first version of the answer was. At this point, it might seem like there's no way to sell to this doctor. After all, how can your scheduling app help Dr. Smith's advertising? But this is the point that differentiates mediocre sales reps from great sales reps. Because now you're really getting into consulting. You're not just trying to get the prospect's money in exchange for what you've got: you're revealing something of value to your prospect . Keep asking these open-ended questions. You want to find out: is advertising really the thing that would benefit this doctor the most? What's their actual no-show rate? Maybe there's potential for significant improvement, and Dr. Smith simply isn't aware of how big an opportunity for increasing revenue this represents.

4. Test before you pitch

As you continue to converse with the prospect, asking good questions, and discovering their true needs, you’re getting closer to the point where you dive into your pitch. But again, don't gamble, don't guess, don't hope for luck. Instead, test! Don't proclaim, "Dr. Smith, I think I have the perfect solution for you! We can save you money on scheduling!" Instead, keep asking, probing, testing:

Sales rep: "Dr. Smith, if there was a way to significantly save on scheduling and staffing, would you be interested in a solution like that? Would saving a lot of money be an option for you, so that you keep your revenue unaffected, but lower costs, and thus end up with more profit, instead of trying all kinds of new advertising methods that have unknown outcomes and aren't predictable?" And then wait to hear what they say!

Dr. Smith: "Na, I'm not really a saving-money guy."

That's valuable feedback! It saves you a wasted bullet. Now you don't have to pitch what you wanted to pitch, and are still good for another round of interaction and questioning until you get a clear sense of what would work. Ultimately, you want to get to a point where Dr. Smith says, "Yes, that would be interesting."

5. Back up your statements with facts and data

How many times have you heard a rookie sales rep say something like: “We offer the BEST solution to your problem.” “It’s the BEST value for the money.” “We’re the PERFECT tool for this task.” And maybe it’s true. Maybe you are the best. But simply stating that fact without any data to back it up makes it very difficult for the prospect to believe you. Anyone can say they’re the best. But only the best can prove it. So, what makes your solution the best? Do you have unique features that other companies are lacking? Is your customer support out of this world? Are your customers seeing better results with your product? It’s not wrong to make bold statements about your solution. But if you can’t back those statements up with facts and data, your prospects will lose confidence in you. And if you lose their trust at this point, you’ll probably lose the deal . Instead, try something like this: “Our solution is the best value for the money, considering the size of your team. Other solutions charge you per user, but we offer one fixed price per month that doesn’t change when you add more users.” With some extra facts, that abstract statement builds a solid foundation in reality.

6. Talk about the cost of NOT purchasing

You never want to talk about the price of your product without first establishing the value . But sometimes during a sales pitch, the prospect insists on the topic of cost. If you feel you’re not quite ready to give them a price, try switching this conversation around. “I understand pricing is very important to you since you’re working with a tight budget. But let me just ask you this question: if you don’t find a solution to [the problem you’ve discussed] in [amount of time], how much will that cost your company?” If your solution isn’t directly related to revenue, adjust the last part of that question to lead the prospect to understand the consequences of not purchasing:

  • “What would be the effect on your team?”
  • “How would productivity be affected?”
  • “How will that affect the morale of your remote employees?”

Then, take those consequences and convert them into dollars:

  • “If team productivity goes down by just 10%, how much money could your company be losing?”
  • “If morale starts to go down, your employee churn rate will go up. How much does it cost you to onboard new employees when others leave?”

By asking these questions, you’ll help prospects understand the real cost of the problem before they hear the cost of the solution.

7. Preempt objections by talking about your weak points

At the end of your sales pitch or in the next meeting with this prospect, you will likely face objections. Let’s be honest: No one knows the weak points and risks of your product better than you do. Don’t try to hide those. Instead, catch the prospect off guard by preempting their objections. In other words, tell them exactly why they shouldn’t buy your product. Honesty is a powerful tool for a salesperson. Use it to your advantage. Think of it like this: when a prospect brings up objections, it puts you on the defensive. When you bring up the weak points of your own product, you can control how they’re seen by the prospect and how a solution can be found. The key is preparing a brief solution to each weak point. Even if you haven’t figured out a complete solution, prepare a quick sentence or two that shows you’re aware of the issue and are working to address it.

Another reason you might get stuck in a rut is by developing routines that are counterproductive to your sales. It’s time to break bad habits within your sales pitch. Here are some routines that some reps fall into, as well as ideas on how to get out:

Aimlessly throwing darts in the dark

If you’re not clear on exactly what parts of your product will appeal to your audience, your sales pitch will lack proper aim.

Using our example above, here’s what NOT to do:

Sales rep: "Hey Dr. Smith, we've built this scheduling app, and it saves doctors like you a lot of time. Would this be interesting to you?"

Dr. Smith: "No, we don't really have that problem, I don't think this is really for us."

Sales rep: "Yeah, but our scheduling app can also help you to reduce staff costs because you don't need to have somebody on the phone all the time, going back and forth with potential patients. Are you interested in reducing your staffing costs?"

Dr. Smith: "No, I don't think this is something we're interested in."

Sales rep: "Yeah, but, how about if we could actually increase your revenue a bit?"

And the sales rep goes on and on like this, without a clear target, without a clear understanding of where to aim at. They’re just throwing features and value propositions around, hoping something will hit the target. That's not selling, that's speculating. It lacks direction. Instead of throwing darts in the dark, make sure you can see the target before you take aim. There are two specific ways to do this:

  • Do proper research before you get on the call
  • Ask questions that reveal needs

Once you have a clear view of the target, you can stop throwing into the dark hoping for a result, and start aiming your pitch effectively.

Building a no-street

Asking yes-or-no questions is a dangerous road to travel on. Because once a prospect starts telling you “no,” you are building a no-street. You're conditioning the prospect’s mind to say "no" to your proposals. The more often the prospect says no to you, the more likely they are going to be to keep saying no, and the bigger the disconnect between you and the prospect. Eventually, they’re so tuned-out of your pitch that they’ll respond with “no” to anything you say. Here’s how to fix this: Instead of asking the prospect, “Do you have this problem?” Ask, “What’s the main challenge you’re facing right now?” Above, we discussed the power of open-ended questions. These questions will lead you to a better understanding of your prospect, meaning you can guide them based on their actual needs.

Assuming what you like about the product is what your prospects will like

A good sales rep really believes in what they’re selling. But what you like about the product may not be what the prospect likes. Remember this scene from Wolf of Wall Street?

Do you know why all their sales pitches suck? Because each of these sales seminar attendees pitches prematurely. They assume that what they like about the pen is what their buyer likes about the pen. They just show up and throw up all over the prospect , rather than gathering information, engaging the prospect, and presenting the solution in response to their fact find.

Over-promising

You know the moment. You’re pitching, it’s going great, they love your product. Then they ask: “But does it have this feature?” The knee-jerk reaction is normally something like this: “Not yet, but it’s on the roadmap!” This is one of those phrases that’s almost certain to kill the deal. Because most of the time, either this feature isn’t really on the roadmap, or the rep has no actual idea of what the product roadmap looks like. Here’s the key: Your sales pitch isn’t about what your product might have down the road. If a feature isn’t part of your product today, or won’t be part of your product in the next few weeks, don’t sell it. When you’re trying to sell the vision instead of the reality , it’s easy to over-promise and under-deliver. That’s never a good way to start a relationship with a new customer. Instead, try to dig into why the prospect is asking about this feature. What do they want to solve? Is there another feature of your product that will solve that problem just as well? Is there a workaround using Zapier or another integration that some of your customers have used to solve this problem? By digging into the root of the problem, you can overcome this question without promising features that may never be part of your solution.

Forgetting to follow up

Never underestimate the power of the follow-up . Maybe you’ve set up some specific next-steps and are now waiting for the prospect to get back to you. That’s fine. Just don’t wait forever. To make sure this prospect doesn’t fall through the cracks, set up a reminder in your CRM to check back with the prospect after a reasonable amount of time. In Close , you can check your inbox to see upcoming tasks, such as follow-ups, or reschedule them for down the road.

Don’t let their excitement cool off: follow up to keep that lead hot .

Use these ideas to create the perfect sales pitch

So, are you ready to deliver a pitch that resonates with your prospects? The creative sales pitch ideas we’ve discussed will help you gain a better understanding of your prospects and use that information to close deals faster. By maintaining a dialogue and asking open-ended questions, you’ll keep the prospect engaged from start to finish. Also, avoiding common sales mistakes , like throwing darts in the dark or overpromising, can help you keep a good rapport with your prospect and move them to the next stage in your sales pipeline . But how does a sales pitch work over the phone? And what can you learn from top examples of cold-call pitches? Jump to the next chapter of this guide for more →

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6 sales pitch examples (and tips to make them better) | RingCentral

sales pitch ideas

We often think of sales pitches as schlocky one-liners from a man in a cheap suit. You know the one: he approaches you and speaks in a way that makes you wonder if you’ve known him for years. 

He talks quickly, making his way through a list of points. You’re confused, but find yourself reluctantly agreeing with what he’s telling you. 

He turns it up a bit, coming on stronger. You’re still trying to place where you might know this person from. 

Was it high school? Is that so-and-so’s friend? 

Before you know it, you’re holding a pen, about to sign on the dotted line for something that, mere moments ago, you didn’t even know existed—nevermind wanted. 

So what just happened?

You were sold to. And no one likes being sold to.

But here’s the thing. Sales pitches don’t have to be sleazy. In this post, we’re going to explore what that looks like. You’ll learn:

  • What a sales pitch is
  • 5 key elements of a successful pitch
  • 6 sales pitch examples

6 tips to improve your pitches

🚀  Start closing more deals with this  free outbound sales playbook .

What is a sales pitch?

Basically, a sales pitch is someone’s attempt to persuade you to buy something. Unlike the above example, it’s not about trickery or half-truths—or at least it shouldn’t be. 

A good sales pitch identifies a problem or challenge the prospect has, acknowledges the issue, and offers a solution through the product it’s selling, and supports it with proof. The pitch should make the value of the product easy to see. 

It’s that—and not the wheeling-and-dealing smooth-talker—that makes someone willing to buy. 

5 key elements of a successful sales pitch

Sales pitches can take on many different forms and use different approaches. But when you break them down, they almost always have these five key elements (and it always helps to have good sales apps or cold calling software and a Bluetooth headset if you’re going to be spending hours on calls):

1. The open

The open is the introduction. It’s as simple as saying hello, introducing yourself, and asking the prospect how they are. It’s also your first opportunity to start building rapport. We recommend these conversation starters to break the ice before moving onto the next part.  

Thank you for your interest in RingCentral.

2. Identification of the problem, pain point, and/or goal

By asking a few different probing questions about their work, you’ll start getting a better understanding of what the prospect’s challenges and goals are. Using active listening (and other empathy exercises ), you’ll begin to understand how your product can help address the prospect’s issues in order to reach their goals. 

3. Demonstration of value

Once you’ve established rapport and begun to understand the scope of their needs, you can begin to address each one using your product as the solution. You should be able to speak to one or more of their pain points with how your product can solve the problem. Here are a few sales demo best practices .

4. Supporting facts

If you want to build trust, you should be prepared to support your pitch with facts and figures. Consider using social proof, like positive results that show how you beat customer expectations or prove that your other customers got something out of using your product or service.

For example:

  • “Our customers save an average of 37% a year on their annual maintenance bills.”
  • “Similarly sized businesses have seen a full return on their investment in only three months.”

5. The close

By now, you should’ve clearly shown your prospect the value of your product and how it’s going to make their job or life easier. The close is essentially the point where they say yes and the transaction occurs. 

6 examples of sales pitches types

There are countless ways you can pitch to a prospect. But you want to use the right kind of pitch, at the right time, and for the right customer. Below are six different ways to pitch, including an example for each, why it works, and for some, when not to use them. 

1. The phone pitch

Believe it or not, the phone call is still the most popular and effective selling channel. With good reason: It’s fast, easy, happens in real-time—and is much harder for your prospect to ignore. 

Mark Cuban purchased the Dallas Mavericks in the early 2000s. Probably at a discount because, frankly, they stank. They were rated the worst professional sports franchise of the ‘90s. Naturally, this led to low ticket sales. 

So Mark got on the phone and started calling past season ticket holders. And guess what? It worked. 

Watch Mark Cuban tell the story about his best phone sales pitch in his own words.

Why did it work? 

  • He was friendly and built rapport with his prospects.
  • He demonstrated value. (A game is less expensive than a meal at McDonald’s. Wowza.)
  • He understood that he wasn’t selling a bad team—he was selling a memorable experience.

“But wait, what if I’m on a call with a prospect, but then I want to show them something on my screen?”

Not a problem! There are tools that let you flip between a phone call and video call so that you can do screen sharing if that’s where the conversation takes you. For example, you can do this easily in the RingCentral app (which actually has messaging, video conferencing, and a phone service all in one):

2. The email pitch

Email works. Done well, a good email sales pitch can achieve open rates of 35% or higher . It’s a great way to introduce yourself and your company while demonstrating the value in what you’re selling. But it’s also easy to do poorly. For example, here is the wrong way to pitch via email: 

Example of a wrong way to pitch via email

Why this doesn’t work

  • The email starts with a hyper-specific question that feels like it’s providing a solution to a problem no one has. 
  • The value proposition is poorly expressed. What is an “optimized content distribution channel?” What “end-user experiences?” 
  • The mention of other customers feels more like name-dropping than a good use of social proof. (There’s a better way to do this—see example below.) 
  • There’s no clear value demonstrated, so it’s very unlikely that Chloe will respond. 

A better example from the same person at the same fictional company: 

A good sales pitch example

Why this works: 

  • The pitch starts with a shared experience. In this case, a conference—but it can be any commonality. 
  • Value is demonstrated clearly and immediately. There’s no ambiguity about what they’re selling and how it helps. 
  • Social proof is added tactfully. 
  • Benefits are supported by data. 
  • The salesperson doesn’t come on too strong. 

3. The voicemail pitch

If you work in sales, you’re going to hit a lot of voicemail inboxes. And that’s okay, because successful deals often start with up to eight attempts to actually speak with your prospect . So while hitting an inbox can feel like a miss, don’t be discouraged. It’s actually an opportunity to make an impression and plant a seed before your next attempt.  

Hi [their name]

This is [your name] calling from XYZ company. Sorry I missed you. 

I was hoping to speak to you about [reason you’re calling]. We’ve helped other companies [insert benefit] and I think may be able to help you get similar results.

You can reach me at [insert phone number] if you’d like to learn more. But I’ll follow up soon. 

  • It’s personalized and friendly.
  • It doesn’t beat around the bush—the value prop is upfront and center.
  • It supports the value prop with previous results.
  • It’s short, which is important because otherwise there’s a very good chance the prospect won’t listen to the whole thing. 
  • It promises to follow up, which will make them expect and be more receptive to another contact. 

Oh yeah, and if you say you’re going to follow up within a certain time frame, do it!

The vast majority of deals don’t close in one go, and you have to be both persistent and organized in how you plan your follow-ups. If you know you have a lot of prospects to follow up with, create tasks for yourself (and your team). For example, RingCentral’s desktop and mobile app allows you to not only create team chats for different projects or departments, you can also assign tasks with due dates, relevant files, and even color-coding for easy organization:

insurance task in ringcentral app

4. The deck pitch

If you’re making a pitch in person, congratulations. It means you’ve got a foot in the door, you’re in front of a receptive audience, and half the work is already done. (Although there’s a good chance you did that work. So good job there, too.)

A pitch deck is basically a sales pitch in a presentation format—PowerPoint, Google Slides, or whichever presentation platform you use. They make it easy to tell a story and highlight key points using visual aids that can be very persuasive. 

For example, check out this 13-page pitch deck from Castle :

Why it works: 

  • It states a clear problem that there really should be a solution for.
  • It demonstrates how the product solves the problems using key metrics like benefit to customers, growth, and trajectory.
  • The messaging is clear and simple.
  • The graphics help tell the story, sell the vision, and build brand awareness . 

5. The elevator pitch

This type of pitch gets its name from the idea that you should be able to say it in the span of an elevator ride. A good elevator pitch explains what your product does in an extremely concise and effective way. 

Take this often-cited example from G2 Crowd

  • Instead of repeating the product’s value proposition verbatim, the rep explains what the product does and why it’s useful in words that everyone can understand. 
  • It’s 21 seconds long—about half an elevator ride in New York City.

6. The follow-up pitch

It’s hard to close a customer on first contact. (Remember, it takes up to eight tries just to get a meeting.) So, focus on getting a shot at a second or third meeting where you’ll have a better understanding of each other and a better chance at closing the deal. The key to a good follow-up pitch is to make it timely and relevant without being a bother. 

A good way to do this is to mention a past point of contact or conversation (if you’ve had one).

“Hi [their name]. 

It’s [your name] from [your company]. Last time we spoke, you mentioned [problem that the prospect experienced]. I’ve given it some thought and I think I know how I might be able to help you [insert the benefit of your product, as it relates to their problem].”   

From there, you can move the conversation forward. Or in the case of an email or voicemail, mention that you’ll follow up again and suggest a time to chat. 

  • The pitch refreshes their memory and provides context for the conversation. 
  • It highlights the problem they experienced and how you can solve it. 
  • It’s appropriate in any scenario—phone call, email, voicemail, or social message. 

1. Have the right tools for the job

A phone system can’t pitch for you. But it can make pitching easier. Even better would be an outbound contact center platform that integrates with your customer relationship management (CRM) tool. For example, this is what RingCentral’s looks like:

This will let you make sales calls from your computer, log scripts, see your past conversations with all your accounts, and keep track of conversations you’re having with both prospects and customers. Bottom line: you need some kind of communications tool .

Shameless plug: RingCentral has a whole range of integrations with different CRMs including Agile CRM and Salesforce :

salesforce ringcentral integration

🕹️ Get a hands-on look at how top-performing sales teams are using RingCentral by booking a product tour:

Choose a time

2. Use data to support your claims

Any salesperson can make a big, impressive claim. But the most persuasive salespeople are the ones who can back their claims up with real numbers and customer stories. Where possible, use data to support the benefits of your product. Proof is the most powerful tool in your sales arsenal. 

3. Do your research

Gone are the days of picking up a phonebook and dialing prospects without knowing anything about them. Today, to even get a chance to pitch, you need to do your research first. Use LinkedIn to learn more about your prospect. Know their company. Understand what they do. Look at the kind of content they’re posting. It can provide you with enough information to start a conversation worth having. 

4. Use a conversation starter

Jumping right into a pitch probably won’t get you very far. Be friendly and build rapport with your prospect first. These sales conversation starters can show you how to move from a “hello” efficiently into your pitch—without sounding too sales-y or coming on too strong. 

5. Practice

You have to know your pitch to nail it. So put aside some time to really practice it. Try it out on coworkers. Run through it at home with your spouse. Sit in front of a mirror and pitch to yourself. Have a rebuttal for every objection. Knowing your product and your pitch inside and out is the key to being able to sell with confidence. 

6. Talk about benefits, not features

This is the first rule in the book. Your product may have the best features in the world. But they don’t amount to much if they don’t solve your prospect’s problem. Focus on how the benefits of those features address the problems or pain points—and how they can help your customers reach their goals. 

What a great sales pitch comes down to…

No one likes feeling like they’re being pressured or hoodwinked in a sales scenario. So we should end the cliche about the smooth-talking salesperson right now. 

Instead of approaching a prospect as a target, think of them as someone you can help solve a real problem for. 

While there are many ways to pitch a prospect, the most important thing you can do is demonstrate value. Learn what the prospect is struggling with, empathize with their challenges, and find a way to help them overcome the problem that stands in their way. 

If you can do that, your prospects will see you as a valued and trusted partner rather than a vendor. And that’s going to make it easier for you to pitch—and close more deals.

Originally published Mar 02, 2020, updated Nov 20, 2023

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21 Ultimate Sales Pitch Tips To Close More deals With Examples

21 Ultimate Sales Pitch Tips To Close More deals With Examples

Do you know that 25% of prospects will listen to your sales pitch (source: leadheroes) ? That’s a good enough reason to put in the effort to craft them well. So, if you are looking for the ultimate sales pitch tips to help close more deals, you’ve come to the right place. In this blog post, we’ll discuss the most effective tips for creating an engaging and persuasive sales pitch. 

We’ll cover various topics to help you make a connection with your prospects. Whether you’re a veteran sales professional or just beginning your career, these tips will give you the foundation to create an unbeatable sales pitch.

So let’s get started!

Table of Contents

What Is A Sales Pitch?

Why is the sales pitch still so important, what makes a great sales pitch, 1. do your research, 2. make it short, 3. make it clear, 4. explain the problem prospects are facing, 5. personalize the sales pitch, 6. include a value proposition, 7. switch up your pitch, 8. practice your pitch, 9. avoid metaphors, 10. consider all decision-makers, 11. paint a picture of the future, 12. share your insights, 13. reveal how your product addresses their needs, 14. show your company’s growth over the years, 15. know how to overcome common sales objections, 16. be enthusiastic and confident in your speech, 17. focus on emotions, 18. back it up with facts, 19. tap into fomo, 20. educate prospects, 21. always follow-up, examples of the best sales pitches.

A sales pitch is a presentation a salesperson gives to a potential customer to convince them to buy a product or service. A sales pitch typically includes information about the product, its features, and its benefits. It should also have the customer’s needs and how the product can meet them. The sales rep should be prepared to answer questions about the product and address any objections the customer may have. The goal of a successful sales pitch is to make the customer feel like they need the product and that it is the right choice for them. For that, the salesperson should be knowledgeable, confident, and enthusiastic and be able to create a positive impression.

Creating an outstanding sales pitch is essential for the success of the business. Here is why:

  • A good sales pitch helps to create a connection between the customer and the product or service offered. 
  • By clearly communicating the benefits of the product or service and speaking directly to the customer’s needs, the sales pitch helps to create a greater understanding of the value of what you are offering.
  • A strong sales pitch can help to differentiate the product or service from its competitors, allowing the customer to make an informed decision.
  • A convincing sales pitch can help to build trust between the customer and the business. By showing that the company is knowledgeable and professional, the customer is more likely to buy the product or service.

Overall, the sales pitch is still an important tool for businesses in today’s competitive marketplace.

A great sales pitch is key when selling a product or service. A successful sales pitch should be clear, concise and convincing. It should capture the prospect’s attention and explain why they need the product or service. It should also draw on facts and data to support any claims made. 

The best sales pitches focus on the customer’s needs and how the product or service can meet them. They also use simple language that is easy to understand and doesn’t sound too gimmicky. The goal should be to create a genuine connection with the customer and show they can trust you. 

Also, effective sales pitches end with a call to action. It would be best if you encouraged the prospect to take the next step in the purchasing process and help them feel confident that what they buy is worth the investment. With the right sales pitch, you can turn potential customers into patrons.

Sales Pitch Tips & Tricks That Work

Here are a few sales pitch tactics that consistently yield the best results if you implement them correctly. 

Creating a successful sales pitch requires careful planning and research. Before you start writing your pitch, it is essential to do your research. You need to understand your target audience and their needs so that you can tailor your pitch to them. You should also research the product or service that you are selling. That will help you speak knowledgeably about it and demonstrate its benefits. 

Additionally, you should be familiar with the competition and be able to explain why your product or service is better. At the same time, you should know the current market trends to position your product or service in the best possible light. Doing your research will help you create a sales pitch that is relevant and convincing with a greater chance of success.

Make your sales pitch short

When making a sales pitch, it is essential to keep it short and to the point. Focus on your product’s or service’s key benefits and provide only the essential information that a customer needs to make an informed decision. Use simple language and avoid jargon or technical terms. 

Be respectful of the prospect’s time and try not to talk too much – a short, well-crafted sales pitch is often more effective than a long, drawn-out one. Remember that you want to leave the customer with a positive impression of your product or service, so make sure your sales pitch is engaging, informative, and persuasive.

When it comes to making a successful sales pitch, clarity is key. You want to ensure your potential customer understands exactly what you’re offering and why it’s valuable. A great way to ensure clarity is by focusing on the product or service’s benefits rather than the features. Make sure to give clear examples of how the customer’s life will improve by choosing your product or service. Finally, end your sales pitch with a clear call to action. Let the customer know what they need to do if they want to take advantage of your offer. By following these tips, you can ensure that your sales pitch is clear and effective.

Explain the problem prospects are facing

Explaining the problem prospects face in your sales pitch helps establish a connection between you and your prospect. It shows them that you understand their situation and their needs. By doing this, you can make it easier for prospects to understand the value of your product or service and how it can help them solve their problem. 

Additionally, explaining the problem prospects are facing in your sales pitch helps build trust and credibility, as it shows that you are knowledgeable about their industry and have researched. This will help prospects to feel more confident in your ability to provide the right solution for them. Ultimately, explaining the problem prospects are facing in your sales pitch can effectively persuade them to buy your product or service.

Personalizing a sales pitch is the key to making it more effective and successful. There are a few ways to do this. 

  • Know what prospects are looking for; you can tailor your pitch to meet their unique needs and desires.
  • Use relevant examples and stories relevant to the customer and their situation. This will help them relate to you and make your message more meaningful. 
  • Always be honest and open with the customer. Building trust with them and demonstrating that you truly understand their needs is important. 

By taking the time to personalize your sales pitch, you will be better able to connect with the customer and increase your chances of success.

Include a value proposition

When it comes to sales pitches, one of the most important elements is the value proposition. A value proposition is a statement that clearly outlines the benefits of your product or service and how it solves the potential customer’s problems. It should focus on the customer’s needs rather than your own. Including a value proposition in your sales pitch lets you quickly and effectively explain why the prospect should choose you over other options. It also helps to establish trust and rapport with the prospect, making them more likely to purchase from you.  

When it comes to sales, one size does not fit all. Every customer is different and has their own needs, motivations and concerns. As a sales professional, it’s essential to be able to tailor your pitch to a unique situation. To do this effectively, you need to understand who your potential customer is and what they are looking for. Once you have that information, you can adjust your pitch accordingly. 

For example, if you’re selling a product to a tech-savvy customer, you might focus on the latest features and technology. On the other hand, if you’re selling to a more cost-conscious customer, you might focus on cost savings or value for money.

Practice your sales pitch

To practice your sales pitch, write down the key points you want to make. Next, think about the features and benefits of your product or service and how they can help the customer. Once you have those points down, practice delivering your sales pitch out loud. You can even practice in front of a mirror to ensure you look confident and relaxed. As you practice, focus on making eye contact and using a conversational tone. Finally, ensure you listen to your customer’s feedback and adjust your approach accordingly.

When it comes to sales pitches, it’s important to be direct and to the point. Metaphors, while often appealing, can be confusing and make it harder for potential customers to understand what you’re selling. Instead, focus on clear and concise language that communicates your product’s or service’s key features and benefits. You must remember that there is no point in showing off your English skills here as you won’t get points for that. Make sure you emphasize how your product or service can improve the customer’s life or alleviate their pain points . By avoiding metaphors and keeping your message simple, you can better engage potential customers and increase their interest in your offering.

Consider all decision-makers

When making a sales pitch, it’s important to consider all decision-makers involved. This means doing your research to identify the key players and understanding their individual roles in the decision-making process. Knowing who will be involved in the decision can help you tailor your message to appeal to each of them. 

For example, one decision-maker might be looking for a financial solution, while another may be more concerned with customer service. By taking the time to understand each decision-maker’s different goals and objectives, you can create a sales pitch that speaks to each of them. This will make your pitch more effective and increase your chances of success.

Painting a picture of the future in a sales pitch can be a powerful way to convince prospects of the value of your product or service. To do this successfully, you need to articulate a compelling vision of what life could look like after they buy your product. 

Start by outlining the current state of the customer’s business and how it could get better with your solution. Then, talk about how this improvement will lead to better results in the future. Next, describe the advantages that the customer can expect, such as increased efficiency, cost savings, greater customer satisfaction, etc. Finally, make sure to relate these benefits to the customer’s own goals and objectives. 

By giving them a clear picture of what their future could look like with your product, you can make a strong case for why they should invest in it.

Share your insights

Tapping into your knowledge and insights about the product or service you are selling is essential. Sharing these insights can be a powerful way to make a connection with the prospect and show them that you understand their needs. To do this, start by researching your product or service thoroughly. Learn as much as you can about its features, benefits and applications. Then, when you’re talking to a client, try to tailor your pitch to their needs by sharing relevant insights. 

For example, if you are selling a product with multiple uses, point out which features may benefit the client’s particular situation. If you are selling a service, explain how it works in clear, simple terms and emphasize its advantages over competitors. Sharing your insights can help the customer understand why your product or service is the best choice.

When creating a sales pitch, it’s essential to make sure that you are highlighting the features of your product that best meet the needs of your prospects. One way to do this is by focusing on the benefits of your product and how it can solve their problems. In addition, your sales pitch should explain why your product is the best solution for them. 

For example, if you develop software, you should explain how it streamlines processes and saves time and money. Use concrete examples and speak in terms your prospects can understand. Additionally, you could include customer testimonials to demonstrate how your product has helped others in the past. By clearly outlining how your product addresses your prospects’ needs, you can make an effective sales pitch that will help you close more deals.

Show your company’s growth over the years

When giving a sales pitch, it is critical to demonstrate to potential customers why they should choose your company over others. One of the best ways to do this is to show your company’s growth over the years. 

This can help convince customers that your company is reliable and successful and is the right choice for their needs. It also shows that you are continuously improving your products and services and want to provide the best experience for your customers. 

Furthermore, by showing how much you have grown as a company, you can demonstrate that you understand the market and can respond to its changing needs. Finally, by showing your company’s growth over the years in your sales pitch, you can give potential customers the confidence and trust they need to make a decision.

Overcoming common sales objection is an essential part of any successful sales pitch. Here are some tips to help you do it effectively:

  • Listen carefully to the customer’s objection and try to understand the issue from their perspective.
  • Explain how your product or service can address the customer’s needs clearly and concisely.
  • Offer assurances that the customer can trust you, such as a money-back guarantee.
  • Offer incentives, such as discounts or free trials, to make the deal more attractive.
  • Follow up with the customer after the pitch to ensure that you have satisfactorily addressed the prospect’s concerns. 

By addressing the customer’s objections clearly and confidently, you can increase the chances of making a successful sale .

Be enthusiastic and confident in your speech

Having enthusiasm and confidence when delivering a sales pitch is critical to its success. Of course, a good sales pitch should be well-researched and tailored to the customer’s needs, but it’s just as essential to deliver it with energy and enthusiasm. 

When delivering your sales pitch, speak in an animated, upbeat tone, and make eye contact with the customer whenever possible. Try to keep your body language open and inviting, and stay positive even if you sense that the customer isn’t interested. Finally, feel free to ask questions and show that you’re genuinely interested in helping customers find the best solution for their needs. If you can do all of these things, you will be well on your way to making the sale.

Regarding sales pitches, it is essential to understand that customers are more likely to purchase products if they feel an emotional connection with them. Therefore, it is essential to focus on emotions in a sales pitch, rather than just focusing on the product’s features and benefits. The best way to connect with customers emotionally is to tell stories about how the product has made a difference in other people’s lives. You could also use humor in your sales pitch, which can help to lighten the mood and make your product more memorable. Ultimately, the goal is to make customers feel like they are part of something bigger than just the product itself. If you can do this, you will be more successful in closing deals.

Back your sales pitch up with facts

It’s essential to back your claims up with facts and evidence. This is especially true when pitching to potential customers, as they are more likely to be skeptical of your promises. To ensure your message is convincing, you should research the market and your competition and ensure your claims are accurate and backed up by data. Finally, it’s essential to be honest, and transparent about your product or service. If you can clearly explain how your product or service will benefit the customer, they will be more likely to believe in your pitch and be willing to invest.

If you can tap into the fear of missing out on your sales pitch, it can be a powerful way to engage with potential customers and encourage them to buy. To tap into FOMO, you need to create a sense of urgency and make people feel like they’re missing out on something special. You can do this by emphasizing limited-time offers, talking about how other people are buying the product, or emphasizing the unique features of your product. You can also create social proof by sharing reviews and customer stories that show how others have benefited from your product. 

Educate prospects

When making a sales pitch, don’t forget to educate your prospects about your product or service. This ensures that potential clients understand the value of what you are offering and why it is worth investing in. To do this, start by providing an overview of your product or service and its features. Next, explain how it can solve their problems, improve their lives, or save them money. Finally, provide clear and concise examples of how your product or service can benefit them in the long term. 

Additionally, be sure to answer their questions and address any concerns they may have. By educating your prospects in your sales pitch, you not only increase the possibility of making a sale, but you also build trust and credibility with your potential customers.

When it comes to sales, following up after the pitch is essential. It shows that you are professional and attentive and helps to keep the customer engaged. There are a few key steps you should follow when following up. First, email or call the customer to thank them for their time and reiterate any key points from your sales pitch. Second, remind them of any deadlines or important dates related to the product or service you are selling. Finally, give them time to think about things before making a decision. This helps to create a sense of urgency without being too pushy. If they don’t respond after a few days, follow up again with a friendly reminder. Following up after the initial sales pitch is an important part of the sales process , and it can make the difference between a successful sale and a lost opportunity.

Here are a few sales pitch examples you should consider looking at,

1. Cold email sales pitch

Cold email sales pitch

The opening of the email is personalized; it starts with the mention of the conference the prospect attended. There is a clear mention of the service’s value and a strategically placed social proof that mentions how the service has benefited other companies. Finally, there is a well-placed CTA to get the prospect to perform the desired action.

2. Gap’s sales pitch on their website

Gap’s sales pitch

Gap’s pitch on its website attempts to impress prospects by revealing the company’s position in the market and how it will continue providing great results to its investors. However, the conviction and belief that the brand has in its abilities speak for themselves. 

3. Edward Jones’ Sales Pitch On Their Website

Edward Jones’ Sales Pitch

In the above pitch of the financial advising firm, the main focus is on the prospect. It shows what the prospect can get by using the company’s services. Potential customers can relate well to such a pitch and, at the same time, get all the information about what the company has to offer. 

Hope the above provide you with enough sales pitch ideas.

Get Ready To Become A Pro With Sales Pitches!

No matter what kind of product or service you sell, nailing the perfect sales pitch is essential to success. Following the sales pitch tips we’ve outlined above, you can write one that helps your sales team connect with your potential customers and convince them to take action.

First, emphasize the benefits of your product or service and how it will improve the customer’s life. Next, maintain an engaging and confident tone throughout your pitch. Also, practice makes one perfect, so rehearse your pitch until you feel comfortable with it. With these tips in mind, you can create a winning sales pitch to help close more deals and grow your business. You can thank us later. 

A good sales pitch helps to create a connection between the customer and the product or service offered, create a greater understanding of the value of what you are offering, & differentiate the product or service from its competitors.

A good sales pitch should capture the prospect’s attention and explain why they need the product or service. It should also draw on facts and data to support any claims made. The best sales pitches focus on the customer’s needs and how the product or service can meet them.

Though you should keep your sales pitch as compact as you can. Ideally, it is best if you keep it less than 2 minutes long where you, as a sales rep, mention all the benefits the product or service has to offer to the end user.

Published On: December 18, 2023

Written by: sushant shekhar, categories: sales sales tips, you might also like.

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Sales Pitch: Examples, Definition & Ideas to Craft a Winning Pitch

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A perfect sales pitch is pivotal for winning more customers. Here is a complete guide containing sales pitch examples, definitions and ideas for winning pitch.

Do you remember the advertisement ‘ Behind the Mac ’ by Apple that featured creative professionals from diverse disciplines? It displayed how dexterous makers used this machine in their respective fields for solving problems, creating music, or making something wonderful.

Through this advertisement, the company tried to showcase how its users could continuously push the boundaries of creativity with the iOS platform. It showed how Mac could be used to innovate and create a wide array of things.

Customers will always remember companies that create a good impression. Yes, your product can do excellent things, but that doesn’t mean you boast about the features. It is necessary to connect with the prospects and explain the benefits in a relatable way.

So, these campaigns can be considered as some great sales pitch examples and your sales pitch should be like those successful ad campaigns that not only makes the potential buyers aware of the product but also leaves an impact. Give reasons to your customers for thinking about you.

It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have a chance to forget you- Patricia Fripp

Your sales pitch idea needs to be compelling enough to capture the prospect’s attention and encourage the next action. A perfect sales pitch script can simplify your selling and help you in winning more sales.

But how to craft a ‘perfect sales pitch’ that can drum up sales? Or is there any good example of sales pitch that works everywhere?

Let’s look over all the important elements of a great sales pitch, its examples and learn how to create the winning one.

What is a Sales Pitch?

The modern sales pitch – focuses on helping, essentials for crafting a winning sales pitch.

  • How to write a sales pitch?

The Best Platforms to Deliver your Sales Pitch with Examples

Sales Pitch Definition: A sales pitch is an opportunity to show your customers what your product can do for them. It is explaining the value of your product or service to the customers.

Sales pitch aids in advancing the sales process; it is the best opportunity for convincing the audience to use your product.

A sales pitch is a term that has been in the sales field for ages and used by several sales professionals. Buyers are quite familiar with it. If you use the same old school techniques, you’ll end up wasting your time. Embrace the modern approach to create an interesting sales pitch that invokes interest.

Getting the basics right - what is a sales pitch

The idea behind modern sales pitch is to provide help to potential buyers. Instead of selling a product, you need to play the role of a trusted consultant to gain the buyer’s confidence.

The cutting-edge technology is making the buyers smart and well-informed. They have all the information and tools easily available; all they require is ‘help’.

The modern sales pitch example - Focuses on helping

A modern sales pitch is expected to serve the purpose. The sales pitch presentation should be focusing on the buyers and the problems they want to solve.

“It’s not hard sell, it’s heart sell. Good questions get to the heart of the problem/needs/situation very quickly – without the buyer feeling like he or she is being pushed – Jeffrey Gitomer

Your pitch should be effective enough to make the customers believe that you understand their problems.

For instance, saying something like, ‘I will show you how you can reduce your shipping cost by 45%’.

A great sales pitch example of this kind is – Steve Jobs, the man who is known for developing excellent products, delivered the best sales presentations that focused on customers’ benefits .

He explained why (benefits) before how (features).

Sales Pitch Examples of Apple –

Due to the iconic tagline ‘Thousand songs in your pocket’ many people could remember that the first iPod made it possible to carry a thousand songs everywhere.

Very few could recall how much storage was built in the original iPod (5 GB).

Steve Jobs knew it was all about the customer. He always said, “start with the customer experience” . So, while creating the pitches remember, ‘it is about them, not you.’

“Get closer than ever to your customers, so close that you tell them what they need well before they realize it themselves.” – Steve Jobs

sales pitch ideas

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A lot goes into creating an effective sales script that can increase conversions. Here are the few essentials for creating a perfect sales pitch.

1. Research about your audience

1. Research about your audience

Know everything about the companies who are going to read or listen to your pitch.

  • Create a list of potential customers and garner every detail about them.
  • Go through their social media profiles, websites, and reviews about them on various sites.
  • Find their business pain points, requirements, and concerns.
  • Understand what they will gain by using your product.
  • See how you can relate your product to them.
  • Group the companies having similar problems and needs.
  • You can use a CRM system that allows you to create tags for creating specific groups.

2. Know your product well

Know your product well

Before commencing on creating a sales pitch, you need to ensure you have complete knowledge of your product.

  • Know what is the USP and value proposition of your product.
  • What problems can it solve?
  • Who (buyer persona) can use your product?
  • How is your product different from your competitors?
  • Find out if there are any glitches in your product and try to resolve it as soon as possible.

3. Your pitch should have a purpose

Your pitch should have a purpose

Why are you creating this pitch?

What is the core objective?

What do you want to convey through this pitch?

Do you want to convey the value of your product, or are you trying to move the customer towards the next step?

  • The purpose should be clear, or else your efforts will go in vain.
  • Having a purpose helps in setting the tone of the pitch.
  • You’ll know in which direction you are heading and what needs to be done.

4. Focus on what matters to your prospects

Focus on what matters to your prospects

Would you read content on a topic that doesn’t interest you? Similarly, a prospect won’t give you their time if you fail to capture their interest.

  • Good sales pitch highlights the things that the prospects care about.
  • Will they save money, boost revenue, or increase profits?
  • While writing your sales pitch, don’t forget to ask yourself, ‘what is in it for them?”

5. Personalize your sales pitch

“One size fits all” – this phrase is surely not suitable for sales. Avoid giving a canned pitch as it might annoy the potential buyers. 59% of potential buyers find generic sales messages irritating.

  • Personalization is the key to success in sales.
  • This is the reason I had asked you to research and group companies having similar traits so that you can tailor your pitch to their needs.
  • Use unique points that potential customers can relate to.

6. Use emotional appeal

Use emotional appeal

If you wish to win over customers, then you need to add content in your sales pitch that appeals to their emotions.

  • Triggering customers’ emotions can stimulate actions.
  • So, strike the emotional chord by understanding the customers’ behavior and buying patterns.
  • For that, you can analyze your past sales and refer to the profiles of your past customers.

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How to Write a Sales Pitch?

A good sales pitch can positively impact your sales. You just need to do a few things right for preparing a sales pitch that attracts potential buyers.

For writing a sales pitch, you must –

1. Find the perfect hook

You need to find that one point that connects with your buyer’s requirement and even conveys the story of your business. That one opportunity where you can impress the buyers and encourage them to take the next step. It is necessary to hit the bull’s eye for setting an impact.

  • If you are sending your pitch through emails, then your subject line should be catchy.
  • 47% of email recipients click and open an email based on the subject line.
  • If you are delivering pitch through the call, then your opening statement needs to be powerful.
  • Opening your calls with a question like ‘Did I catch you at a bad time?’ makes you 40% less likely to book a meeting .

2. Use facts and statistics

Adding facts and statistics build credibility and increase the success rate of your sales pitch. It is difficult to argue with the numbers.

Statistics give proof of your claim. They assure the customer that what you are saying is true. Therefore, include relevant statistics and facts in your sales pitch.

Buyers even prefer reading reviews and testimonials.

Potential buyers will read an average of 10 online reviews before they feel they can trust a business.

“Potential buyers read at least 10 online reviews before they feel they can trust a business” – Bryan Caplan

So, ask for feedback and testimonials from your satisfied clients. Create case studies and send them with your emails. Through these case studies, you can show your customers how your product has helped other companies in overcoming a similar issue.

3. Maintain the length of your sales pitch

The lengthy sales pitch has become obsolete. No one has time for long tales. While preparing a sales pitch, ensure you use a minimum number of words.

  • Don’t try to add a lot of information about your product.
  • Keep the sales pitch precise and to the point.
  • You need to be quick in impressing your potential customers.
  • Maintain a perfect length to engage the buyers and hold their attention for long.

4. Describe how will your customer benefit

This is the crux of your sales pitch, where you must communicate value. Explain how the buyer’s business will benefit from using your product.

  • Show your customers the bigger picture.
  • Cut the clutter of information and show them only what they need to know.
  • Help the customers visualize how will your product help in addressing their problems.
  • Explain what they are missing right now.

5. Move them to actions

This is a simple step that is often overlooked while creating a sales pitch. Due to which sales is delayed or lost.

You can’t expect the buyers to move forward on their own. You need to show them the way forward; ensure your sales pitch has call-to-action (CTA) to encourage immediate action. Tell your buyers what you want them to do.

How are you planning to approach your potential customers?

Through email, calls, or face-to-face meetings?

The mode of communication matters while creating a sales pitch. Avoid creating one general sales script for everything. Explore different sales pitch tips for various modes of communication. Let’s look at all three platforms along with some good sales pitch examples.

Sales emails are the most convenient medium to reach potential customers. You can pitch to multiple people at the same time.

You get time to edit the sales pitch if needed before hitting the send button. Moreover, your emails can be tracked to find out if your potential customers are reading or ignoring your emails.

CRM software like Salesmate, not only helps in tracking your emails but also allows you to create and use email sales pitch templates. So, you don’t need to type the same email repeatedly.

Besides, you can analyze your email templates by using its reporting tool . You’ll know which subject lines are getting the highest clicks and what should be changed in your email sales pitch.

However, while communicating through emails, the customer can’t hear or see you, so it is pivotal to have compelling content. The only way to impress customers is through your words. Ensure you use less complicated words, and the message is clear.

  • The subject line of your email should convince the recipient to open and read your pitch.
  • The first paragraph should include something you’ve found about your prospects through research.
  • The second paragraph should demonstrate the value of your product. Explain in 2 to 3 lines what will they gain from it.
  • Conclude your sales pitch email with an effective call-to-action.
  • Make sure you include a professional email signature in the end. (You can take the help of free email signature generator tool.)

Email sales pitch example:

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2. Phone calls

“57% of C-level buyers prefer that sales reps call them – Resourceful Selling

Sales calls are the best way to start a conversation with potential prospects and nurture them further.

41.2 % of sales professionals say that the phone is the most effective sales tool at their disposal.

It gives you more opportunities to understand the prospects. Besides, you can even record the calls to evaluate your performance.

Every coin has two sides; you might face a few difficulties while using the sales pitch over the phone. Often sales pitches are used for prospecting, and people are less receptive to cold calls. You have just a few seconds to win the prospects. So make it count.

Explore various cold calling tips and find out how to increase the success rate of your cold calls. Ensure that your sales pitch has all the necessary elements for keeping the conversation going.

Remember, the intent of the sales pitch should be to start a meaningful conversation and build a good rapport with the potential client.

  • The opening statement should be effective. It should persuade the buyer to trust you.
  • Get to the point straight away and address the prospect’s issues.
  • Avoid using words like ‘guarantee’ ‘please’ and ‘sure’ in your sales pitch.
  • Ask relevant questions to uncover the customers’ pain points, and listen to their answers.
  • Balance your talk-listen ratio. An average B2B sales rep consumes 65–75% of time speaking rather than listening on a sales call.
  • Have a perfect close that has hints about the next follow-up.
  • Like, you can try our solution for free to see how it can help you. May I call you on Tuesday at 3 PM to gives you more details about its benefits?

Phone call sales pitch example

3. Face-to-face

95% of professionals believe that face-to-face meetings are the key to successful business relationships – Meetings imagined

The face-to-face meeting helps in establishing a relationship with potential customers. Therefore, most of the sales reps prefer meeting buyers.

It becomes simpler to present and explain the product. You get to learn more about the prospects. If you manage to impress potential customers, they will be comfortable speaking about their problems. Only when you understand the real concern, you will be able to offer a solution.

However, your presentation, tone of voice, and body language, everything is crucial here. There is no room for mistakes. A sales pitch plays a very vital role here. It can make or break the deal.

The sales pitch for a face-to-face meeting will be slightly different from the one used for calls or emails. Sales pitch in a face-to-face meeting is usually delivered in slides through a presentation.

  • Start your sales pitch presentation with a compelling title.
  • State the agenda (that will give the buyer an idea of what to expect).
  • Provide examples of what you’ve done in the past.
  • Include data related to the customer’s industry (to give them an assurance you have done your research and have the knowledge about their market and competitors).
  • Mention the problems faced by the customer.
  • Connect their needs with your product and display the benefits.
  • Mention the next step (what the customer should do next?) Like request a demo or start a free trial or see a sample of the product.
  • Conclude by thanking the customer for their time.

Wrapping up

Sales pitch plays a vital role in boosting sales. If you have a perfect sales pitch, you can easily convey the right message and capture the attention of high-potential prospects.

It will keep you on the right track and take you closer to your desired results. Research about the customers, choose the right words and try to make your sales pitch as interesting as possible. Support your sales pitch with various sales tools to win more sales quickly.

Salesmate is one such CRM that can help you in managing all aspects of your sales. With its reports, you can track your sales pitch to find out how it’s performing. Besides, with its team inbox feature, you can collaborate with your team and provide better assistance to your clients.

Salesmate’s built-in calling feature allows you to make and receive calls and track them to optimize communication. Try Salesmate for free to explore various other features of Salesmate and how it can help your business.

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Coreen Menezes

An avid writer who likes to explore new fields and research about interesting subjects. She is a versatile content developer who plays with words to express her thoughts. Calm, carefree and creative are the words that describes her the best.

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The Sales Pitch: 8 Sales Hook Examples, Triggers, and More!

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Are you looking for a way to make the perfect sales pitch?

Sales pitches are an important part of any business. The goal is to get your audience interested in what you have to offer and then convince them that they need it. But how do you create a great sales pitch? We’ve got some tips on making the perfect sales pitch, including hooks, triggers, and more!

You want people to buy your product or service so use these tips on creating the perfect sales pitch! These will help you develop compelling content that will lead potential customers down a path of desire until they finally reach action.

sales pitch

What is a sales pitch?

A sales pitch is a message used to persuade a prospect to purchase a product or service.

It can be delivered in a variety of different ways, including in-person, over the phone, or via online, TV, or radio advertisements.

In most cases, a sales pitch should be short and to the point. It should also explain or demonstrate the value of the product or service to the prospect.

Here is a presentation that gives a higher level overview of this post, or continue reading as I’ll go into more detail.

Slideshare Presentation: Sales Pitch: The Ultimate Guide to Mastering the Message

Before we get too far, I’m going to assume you already have leads to pitch. So we’re just going to get straight into actually pitching them. 

However, if you do not yet have a stream of leads, this is what LeadFuze’s software can do for you. 

LeadFuze helps you build lists of accurate leads automatically while integrating with sales outreach tools to allow you to contact those freshly verified leads.

LeadFuze in action. Sign up to get 25 leads for FREE.

4 Ingredients on How to Make a Good Sales Pitch

Every sales pitch consists of these four elements:

You’ll need to tailor your pitch to your audience so that they can benefit from what you have, but first, you’ll want the know everything about them. What are their needs? Challenges? Pain points and goals for themselves or others in society as a whole?

The most successful pitches of today begin with knowing who will be reading it – this includes understanding their preferences, habits, demographics, etc., and how those affect desirable outcomes like customer satisfaction or retention rates. You don’t want any unwanted surprises when pitching an idea!

There is always one problem that every business has, and it’s a big deal. Some might think this isn’t an issue for them or their industry but the truth is, we all have to face problems day in and day out – especially if you’re running your own company.

What problem is your target audience experiencing on a regular or semi-regular basis?

Highlight the problem in your sales pitch and describe its impact. If possible, share stats that will drive home the importance of solving the problem.

Let your audience know that you understand their problem completely.

After addressing the problem, show your audience how your product or service can help them solve it.

Don’t let your prospects’ fears about a potential solution persuade them to go in the wrong direction. Be prepared to show that you’ll be able to solve issues, like an unexpected problem or need for additional support services, and do it quickly so they can focus on their other priorities as soon as possible.

Summarize the value of your solution, and explain why they should do business with you. Make sure to break down your solution into smaller chunks or steps so that your audience will have an easier time understanding it.

Once you’ve outlined your solution, you should let your audience know about all the benefits that come with solving their problem. If possible, provide hard data based on case studies and results from your current or past customers.

 5 Types of Sales Pitches and Ideas

In this section, we’re going to go over the most common types of sales pitches. A good sales rep should have all of these pitches prepared and ready for when a situation arises to pitch their company’s product or service.

1 One-word pitch

Can you sum up your entire brand in one word? You should be able to.

Your one-word pitch should consist of a single, powerful word that best describes what you do. All large companies have a one-word pitch.

Google’s is “search” while HubSpot has the more abstract “flywheel.” To find your own unique and meaningful word to describe your company or service can be challenging but it will help guide everything else in terms of marketing strategy and implementation 

Take some time to think about how this might work for you!

Once you decide on your one-word pitch, use it everywhere: on your website, in your sales presentations, and during meetings.

2 Elevator pitch

The elevator pitch is an effective way to communicate your company, product, or service in a memorable and concise manner. This type of sales pitch should be kept under two minutes so that it can be delivered during the course of one elevator ride (specifically when there isn’t time for much discussion).

The purpose behind having this short-yet-effective type of presentation is that you never know what opportunities will arise outside those where there are long periods available to discuss what you do.

3 Cold call pitch

Cold calling isn’t dead. In fact, as much as 49% of buyers prefer a cold call as a first point of contact with a business.

A cold-calling pitch should always take into account what type you are dealing with so that it is tailored for each person and their needs specifically; this can make all the difference between one who becomes interested in your product/service and someone else who doesn’t want anything to do with it at all!

The prospect may have some questions after hearing about why they need our specific service – try not to ramble on too long before answering them, but also don’t say too little either because then there’s nothing left for them to ask more about.

While your cold call pitch can be longer than an elevator pitch , it shouldn’t be lengthy. Try to get to the point as soon as possible before you lose your prospect’s attention. 

4 Email pitch

Some people may think that email pitches are just a copy of cold calls. But with the power to be creative and concise, emails can actually become an even more effective way for you to communicate any message quickly.

Use subject lines like “urgent question,” or make use of bolding, underlining, italicizing–whatever it takes! Just remember that your prospects receive many marketing messages every day so try not to keep them waiting too long before they read something worth their time from you.

It’s harder to convey tone over email, so avoid using any ambiguous language in your email sales pitch.

Additionally, keep in mind that your prospects receive a lot more emails than phone calls every day, so it’s going to be harder to stand out. This makes it crucial that you use the right subject line and keep your email short and to the point.

If you are struggling to find the email address of the person you intend to pitch, here’s a resource that can help do that with ease .

5 Sales presentation pitch

The sales presentation is the traditional method of pitching a product or service. It provides you with the most space and time to pitch your offering, which takes more than just words to get people excited about what you’re selling (I mean, if I had 10 minutes in front of an audience would I spend it talking? Nope).

As always try getting straight into point as quickly as possible.

Add some visuals that will catch someone’s eye so they can see how awesome your company really is down at their very core from not only text but also images too.

8 Sales Hooks Examples and How to Develop Them for Your Product

Your main goal is to quickly attract your target audience and make a sale. After all, what is a sales hook for?  So make use of these 8 sales hook examples that will be presented to you. 

Since the market is becoming more and more competitive, it’s getting harder to accomplish this goal without effective sales hooks in your sales pitch.

By sales hooks, I mean all those targeted, personalized, and emotional mental hooks that will get both the attention and the affection of your prospects.

The important thing to remember here is that these hooks are only teasers, not your full offerings. They should act as baits that give out just enough of a taste to leave your prospects wanting more.

The easiest way to understand the purpose of sales hooks is to think of them as elevator speeches.

If you had only one thirty-second chance to tell a prospect about your product, what would you say?

You need to be prepared to say what you do and what makes you special at any time, and as quickly as possible.

To be able to achieve this, you should do your research first.

This is the research that will help you gain a deeper understanding of your market’s characteristics, and consumer wants, needs, habits, and preferences so that you can make the best hook in sales.

Then, you need to find at least one thing that sets you apart from the competition.

Today’s consumers are faced with hundreds of marketing messages trying to persuade them to buy something.

You can’t expect to sell your product only by stating that it is out there on the market.

You have to develop a sales hook and objective sales pitch that is relevant to your product and your business as a whole.

Here are sales hook examples that you could use when making your sales pitch outline:

1 Tell a story that your prospects can relate to

“ There is no sale without the story; no knockout without the setup. ” — GaryVee

Everybody loves a good story. We can identify with them, learn something new, and get inspired.

Stories can quickly grab our attention and engage us emotionally.

This makes stories an excellent choice when creating selling hooks. 

Just be careful – do not bore your target audience with a never-ending story that will ask them to keep them listening or reading for too long.

sales hooks

The only way to make the sale is through stories that are brief, compelling and straight to the point.

But, how do you create such stories?

Use colorful, authentic language when describing your product.

Try to create an experience for your prospects.

Make sure that this experience includes all the positive aspects of your product.

To help people relate to your story, ask them to imagine a scenario and play along.

Structure the story in a way that will create a mental image of a better tomorrow – thanks to your product, of course.

It’s crucial here to not let yourself get lost in the story and start exaggerating. You have to make sure that your story is realistically optimistic.

Otherwise, many people won’t buy it.

Stick to the real value and features of your product, just communicate with them in an interesting way.

You can end with a lesson or a famous quote that supports your viewpoint.

2 Engage prospects with surprising questions

There’s no better way to engage your audience than asking them a question .

The more surprising the question is, the greater the engagement that you can achieve.

Just make sure to pose intelligent questions and try not to be too personal – it may offend them.

Find a counter-intuitive or unexpected piece of information, and use it in the form of a question or as an answer to a question.

sales-hooks

Pick a less well-known fact that includes a large sum of money, a famous person related to your business or the interests of your audience.

Keep your questions relevant to your business and your product.

If you want to use provocative questions, make sure that you have an equally provocative idea to share.

Also, never start your sales hooks with harsh communication.

This doesn’t mean that you’ll have to tell tales to your prospects before you start talking about sales.

You only need to establish a certain level of credibility and trust before shooting these kinds of questions at your prospects.

3 Push the pain-point buttons

Solving the right problems for your prospects can bring you massive sales.

Getting into the problems of your customers will inevitably get you their attention.

But in order for this tactic to work, you need to know your customer’s fears, struggles, and insecurities very well. Otherwise, your efforts may backfire on you.

sales hooks

If you have done good research, push where it hurts the most.

This is the best way to gain their trust.

Find the things that set your product apart from others on the market.

Then, talk about the issues related to your competitors’ solutions.

Use numbers to quantify the issue, if applicable.

As soon as you remind the prospect of all the headaches, you’ll have a clear way to push your product and save the day.

This is how you’ll motivate people to purchase your offer.

4 Make use of Dichotomy

If you’re going to utilize this kind of hook, start by saying something that is true.

Then present a second truth that is in direct opposition to the first fact.

Finally, bring in your product and demonstrate how it can be used to address the problem.

In a segment of Shark Tank, the founders of DARTdrones utilized the dichotomy approach successfully in their pitch.

They proceeded by emphasizing that drones are indeed a useful piece of technology.

Then they contended that drones are prone to crashing, which directly contradicts the first truth.

That’s when they presented their solution which is a training course for drone pilots.

This contrasting approach informs us that we do not make absolute judgments, but rather that we compare two or more things.

A good fact is introduced first, and then a negative truth is introduced. This causes your audience to notice the contrast between both truths. 

They would want to see a solution, and you’ll be there teaching them how to do it.

5 Give out some genuine flattery

Flattery is the way to go when it comes to sales. People absolutely love being complimented, so use this charm during your pitch and they will be intrigued by what you have for sale!

The customer might catch on that you are buttering them up, but deep down inside they’ll feel good about themselves because of your compliments and see a positive side in all of your selling skills.

Make sure to express your flattery in such a way that it sounds sincere and contributes to the development of a good relationship with the client.

6 Appeal to the emotions

Using emotions is a really important tactic. During your pitch, make use of them. you avoid seeming manipulative, as doing so will turn off your consumer.

Determine the business, values and beliefs of your target audience. Demonstrate how your pitch is related to their own value system.

Including material in your presentation that elicits an emotional response may be your ticket to closing a deal and receiving a “yes.”

7 Use the Pique Technique

The problem is that when you’re selling to someone who doesn’t want to be sold to, directly launching into a conventional sales presentation is a certain way to lose their interest.

This pique technique is used when you make an unusual request or ask questions that leave your audience wanting to know more about what you’re talking about. They ponder why you’re inquiring, and that keeps them engaged.

8 Include supporting data

While you don’t intend for your pitch to appear dry, feel free to throw in a few concrete facts on your hook to support your pitch.

You need your clients to trust you, and for some individuals, objective data puts their minds at rest.

As long as you can cite credible sources for whatever statistics you put forth, a few excellently placed facts will help you appear more trustworthy.

To present your supporting facts,  make use of charts and graphs that are simple to understand. Instead of dumping all of the data on the table at once, break them down into manageable pieces.

3 Stages of a Good Sales Pitch

sales pitch

You may have heard the old sales term, “It’s easier to sell an aspirin than a vitamin”.

If someone has a headache, the aspirin is a sure bet.

The vitamin, someone has to be sold.

It’s pain point vs. luxury and it’s a very accurate portrayal of how it can be easier to sell products that solve a problem and harder to sell things that don’t.

But if you really want a positive response from your sales pitch, you have to go further by taking that aspirin and putting it in the form of one of those gummy vitamins.

You’re turning something that is useful into something that’s attractive.

You could have even thought, “Maybe we could do something similar to our case study above and make a podcast?”

It could be that simple, but

  • What do your targets want to hear?
  • What kind of research needs to be done?
  • Is there any psychology that can compel them to respond?
  • Will your leads listen to a podcast?

These are all questions that must be answered before you begin to worry about packaging your offer into a sales pitch.

Showing them a boring service or product (that they really need) takes thought.

Re-positioning your sales pitch to where it’s actually interesting takes time and effort.

There are tons of ways to make people perk up when your email arrives (no matter what you’re selling).

  • Restaurant owners want to get positive reviews, lower shrink, and open a second location.
  • Manufacturers want to shorten supply chains and improve output without increasing overhead.
  • Nursing homes want to protect, improve, and build their reputation.
  • Really, take a minute and figure out what your leads want to do to improve their business.

Bonus: Here’s a quick post that could help you (if you’re still having trouble).

Go Where They Go

To begin answering those questions about your prospects, you have to start visiting the same places they do.

If you’re not willing to find what interests your targets, you have no business trying to reach out to them in the first place.

You may as well send one of those, “I was going to call you, but figured I reach out here first” canned emails.

Read some industry blogs or white papers.

Try to find some keywords and terms that seem to be buzzing around.

Once you have a loose idea of what your buyers want to hear, it’s time to go into deeper water and extract the things they’ll want right away.

We’ll give you a couple of tactics to get you started.

Find What They Already Enjoyed

Go to a site like Buzzsumo (it’s free) and see which terms are getting shared the most.

We did a sample search below for the term “ lead generation “.

sales pitch

That quickly let us realize that it’s not a perfect method 🙂

sales pitch

Then, we tried searching for “dental practice management”.

We all know that someone reading this is trying to sell something to dentists.

It’s like the go-to B2B market, right?

Anyway, here’s what we found in the results.

sales pitch

A couple of the links there and another search let us know that dentists of an unsuccessful practice seem to look up anything from advertising tips to management best practices. (See screenshots below.)

sales pitch

There’s a lot of room here to find a topic that can bridge the gap between you and your ideal client.

sales pitch

Let Others Do the Research

Doing studies and running surveys of your audience is a great way to gather intel, but that will take a lot of time and maybe even a third party.

It’s more likely that the research you need is already available.

One of the best places to look is Pew Research.

And social media is a key component to both gaining and interacting with leads.

We went to Pew to find out if their research could help.

A quick search along the menu at the top lead us to see the “Internet & Tech” section.

sales pitch

We found the “Fact Sheets” tab interesting and clicked on it to find a few sets of data.

sales pitch

Low and behold, one of them was about social media.

sales pitch

In this piece, we were happy to find a ton of basic, but useful facts that could be used in creating a resource that speaks to businesses in a way they understand—facts.

sales pitches

The cool part is that you only need to give credit to Pew in order to use these facts in your own material. 

Like, right now, we are using Pew research to help you understand that we know what we’re talking about when it comes to researching.

sales pitch

Bonus Resource: These are just a couple of ways to find the content that your leads really want from you. HubSpot wrote a great post summarizing 17 different tools . You may want to bookmark it for future use.

A Word on Psychology

There is a lot that goes into the buying process (from your buyers’ point of view). Almost every step has to do with their noggin.

We aren’t going to go deep into the brain activity of the consumer here, but we will cover the basic points that you need to know when creating your irresistible offer.

Copyblogger wrote a great post  that is worth reading. In it, they state that “people make decisions emotionally” and “people justify decisions with facts”.

It’s these two keys that help you get responses from your sales pitch.

Giving your targets something they want, triggers them emotionally.

You are giving them a resource that will help them attain their goals, fulfill their desires, etc…

At the same time, you are setting yourself (or your brand) as the expert.

Readers, viewers, and listeners all need to be moved from their wants to their needs over the course of an email or two. Let’s break it down.

Emotion-based selling

Bottom Line: If you get this, you can get leads to respond. Creating a compelling offer happens when you can make leads emotionally desire a result (that you convey with your resource) and factually prove that you can create the result shown.

Don’t Stop There

Once you find that bridge between what you’re selling and what leads want to learn, it’s important to run the full hundred meters of this race.

It would be tempting to just spin the data you looked up into an original post or white paper. Or to hire someone on Fiverr to write content that barely passes inspection.

Nope! Don’t do it.

If you’re going to do that, just send spam. It’ll work about the same.

One of the best tips we could give you to make your pitch unique is to find out the most shared and valuable piece of content—and make it better.

Think about the real-life sales pitch example we gave.

Do you know how much effort it takes to record a podcast and upload it on the internet? If you’re interested, here’s a detailed post and a couple of hours worth of video tutorials on the topic.

It wasn’t easy, but the results speak for themselves.

Why would you put so much into your business and not do your best to sell the product?

Stage One Recap:

  • Take what you have to sell.
  • Find (related) things leads want to know.
  • Research to find out what they already like.
  • Make a (better) resource for them.
  • Highlight (factually) your ability to solve a problem.

2 Packaging

sales pitches

Hopefully, your sales hook is starting to become clear.

If you’ve read this far, your mind should be starting to think about the ways you can grab the eyes and ears of your leads in ways that don’t start with a cold, hard sales pitch.

Now, we’ll change gears a bit and talk about how to package your sales pitch within the confines of a cold email .

You’re Nothing if Not Relevant

There is a lot to convey in such a short amount of text.

You have 2-4 sentences (5 max), to tell them what you do and give them a way to learn more.

That’s not a lot of room for an introduction.

In fact, you shouldn’t introduce yourself.

That’s why you have one of those fancy signatures at the end.

With Gmail, they already see your face anyway.

Just get to the point; the clear value that you hope to tell them more about in a conversation.

“ Delivery of your value statement should take no more than 15 to 20 seconds — generally less. ” — Dave Hibbard

Here are the elements of a relevant cold email:

Subject Line

You’ve probably read several posts about this one little thing.

It dominates that discussion of outreach, because it’s so important to the open rate.

We could hash out those details, but we’ve written extensively on the subject. Here are few links on the topic (from us and others).

  • Subject Line for Cold Email – The Art, Science, and Successful Examples (LeadFuze)
  • Follow Up Email Subject Line – How to Write Something Compelling that Actually Works (LeadFuze)
  • 164 Best Email Subject Lines to Boost Your Email Open Rates (OptinMonster)

How to start a sales pitch

Most readers can see the first sentence, making it the second most important part of the email (subject line being first).

There are a few sales pitch ideas that you could use, depending on who you’re trying to contact.

The Gush: If your audience is a reach up like to CEOs, celebrities, or others who may be publicly notable—tell them that you enjoy their [insert thing they do here].

  • Sales Pitch Example: We’ve been a user/reader/subscriber of [blank] for years and are big fans of…

The Brag:  This is where you start off with a closely related and well-known client of yours to prove that you are a potential fit for their brand right up front.

  • Sales Pitch Example: We just finished a project for [insert fancy-pants customer you’ve worked with here] and thought….

The Point: You know your leads. If they don’t want their time wasted, often times the best thing to do is give them the goods in the first line.

  • Sales Pitch Example: I was wondering if you were looking for more social media leads for your dental practice?

Question Time

Make sure that one of your few sentences is a question.

It’s like the call-to-action.

The whole email should be geared toward getting a response.

You should actually include a couple of sentences that maximize the potential to getting an email back.

For instance, (using the question above) asking a direct question, first sentence, about their business needs (e.g. do you want more XYZ?).

Then, end with a less confrontational and related question. Something like, “Which social media platform gives you the best results?”

Doing this provides two opportunities for the lead to answer, one aggressive and the other not.

If they answered the less aggressive question, they may need more nurturing.

But if they email back asking for quotes—it may be a faster qualifying process.

The Signature

Your signature should be the only contact information that you give.

Don’t introduce yourself, don’t start out with who your company is, none of that.

Put all relevant data in your (professional) email signature at the end of the email (before the P.S.).

sales pitches

Don’t make it too long. They don’t need to know your birthday, favorite color, and NO inspirational quote.

  • Company (with address)
  • Your immediate contact data

Post Script (AKA P.S.)

Always include a P.S. in your cold emails.

It’s more likely to get read than the second sentence.

O.k., so we may not have hard data on that last sentence.

That said, post scripts get read by everyone who opens the email.

If you have a great resource that is perfectly tailored to your ideal leads, this would be the ideal place to put it. Those leads who opened your email and shrugged with a “Meh” may look down and say “Ohh”, leading to an eventual response.

Remember our case study? This is how you go from ZERO to 71.

sales pitches

We have to go over one last critical piece to the cold outreach puzzle—timing.

Your compelling product pitch is going to be the cornerstone of your outreach, but most of the time it won’t take on the first send.

Oftentimes, it takes multiple touchpoints and emails to get a response from even the best leads.

In order to make the most of your lead list, you’ll want to send several emails; timed in a way that gets a response without annoying people.

We go into a lot more detail on when to send cold email .

6 Sales Pitch Best Practices

We’ve discussed the sales pitch from a lot of different angles in this blog post.

Before we wrap this up, we’ll go over a few best sales pitch lines and practices you should keep in mind to ensure that your sales pitch is as effective as possible.

1 Start with a question

A good way to start a sales pitch is to ask the prospect a question. 

Avoid starting your sales pitch by listing a bunch of facts (e.g., who you are and what your company does). Instead, begin your sales pitch with a question which helps to start a dialogue between you and the prospect.

Try asking a question about something you and the prospect would agree on, such as an undeniable fact or truth within their industry. You can start your question in one of the following ways:

  • You know how…
  • Doesn’t it seem like…
  • Have you ever noticed…

Getting the prospect to agree with you right at the beginning will help you build rapport and frame the conversation in the right way, giving you a better chance of making the sale.

2 Keep it conversational and friendly

While you should certainly practice your sales pitch, it shouldn’t sound practiced. Don’t turn your pitch into a monologue.

Think of talking with a prospect as chatting with a friend who could use your help. Keep the conversation casual and genuinely try to help the prospect while presenting your solution.

3 Focus on the benefits

Focus your sales pitch on the benefits that your solution can provide. Show the prospect how your product or service can solve their pain points, and the results it can generate for the prospect’s company.

This will help make the conversation highly relevant and interesting to your prospects, allowing you to grab their attention and get them interested in what you have to offer.

4 Make it short

You shouldn’t strive to explain everything about your solution in your first conversation with the prospect. Your sales pitch should result in the prospect wanting to learn more about your offering.

If you’ve done your research, you should be able to deliver your pitch within a couple of sentences.

Apart from intriguing prospects, a short pitch will also show them that you’re considerate of their time.

5 Take advantage of data

Your prospects most likely get pitched by companies similar to yours all the time. They hear a lot of different claims, some of them hard to believe or prove.

If you want to make your sales pitch believable, use actual data and stats to support your claims. Mention case studies you’ve produced, as well as any testimonials from satisfied customers that you might have accrued so far.

This will help prospects have an easier time trusting you and having faith in the effectiveness of your product or service.

6 Use storytelling

People are naturally attracted to stories. Storytelling is a great way to captivate your prospects and make them lower their guard.

Delivering your sales pitch in the form of a story allows you to build rapport and create a stronger connection between you and the prospect. A story helps prospects relate to your brand more, making it easier for you to sell to them.

Tell the prospects a story that covers where their business is now, what problems it’s facing, and where it could be if they had a way to solve their problem. Then, tell them how your product can help them get there.

7 Great Sales Pitch Examples

Before we conclude this guide, we’re going to mention a few of the best sales pitch examples out there. 

G2Crowd’s pitch revolves around agitating a pain point of their target audience and then offering their solution as a way to help their audience solve it.

They highlight a clear disconnect between what’s currently available in the market and what prospects actually need.

This sample sale pitch accomplishes all of this while staying relatively short and focusing on the benefits the G2Crowd platform offers to its users.

Vidyard’s pitch addresses its core audience right from the start and focuses on the competitive advantage its product has, as well as the clear benefits it can provide to its users. 

They also make sure to mention a number of different use cases for their product, helping prospects quickly understand all of Vidyard’s possibilities and making them imagine using it within their own company.

3 Brightfunnel

Brightfunnel’s sales pitch is the shortest one on this list. In just 15 seconds, they manage to explain what their platform is about and how it can benefit their target audience.

By keeping their pitch short, they manage to both keep their audience’s attention as well as have them asking for more.

4 Scrub Daddy

The founder of Scrub Daddy, Aaron Krause, presented his sales pitch for his scrubbing tool, which changes texture depending on how hot the water is, on Shark Tank years ago.

In addition to being able to rapidly describe how his product addresses cleaning issues around the house, he was able to show those claims in a live environment, which helped to make the pitch a success. 

For added interest and entertainment, he sprinkled in some lightheartedness and humor throughout the presentation and demonstrations.

5 Goody bag

Goodybag is a catering service that provides lunch for businesses. That isn’t exactly a new concept, is it? However, there are a few unique characteristics of the business that distinguish it from other comparable services.

As a result, the entrepreneur in this pitch example takes the time to clarify what the business is NOT from the beginning. This aids in the clarification of precisely what the company provides and what its unique value proposition entails.

6 Mama I Want to Write

Ebonee Monique Thompson of Mama I Want to Write, presented the narrative of her business at the Black Enterprise Entrepreneur Conference, which served as another example of an elevator pitch. Despite the fact that she just has a few minutes, her sales presentation gives a thorough overview of her service.

In a short amount of time, she described the issue – individuals who want to write but don’t have the time or energy – and the services her business provides to help them address the problem of time and concentration. This includes outlining many distinct target audience members who may benefit from this service – and then walking listeners through the process of using the service.

7 Lazarus 3D

Lazarus 3D is a medical technology company that develops equipment for medical institutions. Beginning with a clear explanation of who they manufacture their product for and what issue it addresses for medical facilities, physicians, and their patients, the creator of this sales pitch sample sets the tone for the rest of the presentation.

She also used real-world analogies and incorporates graphics into her sales presentation to assist people to better understand the idea she is trying to sell.

At the conclusion, she poses a question to really get people to start thinking about the significance of what she is presenting to them.

A question to your audience at the conclusion of a sales presentation, whether delivered online, through email, or in person, may often assist to prolong the discussion and get people thinking about how they could really use your service.

Find Prospects to Make Sales Pitch

Now that you know how to make the best sales pitch, you still have one problem to deal with. 

How would you find prospects to make your sales pitch to? It could take some time if you’d go around and search for them one by one. 

Lucky you! LeadFuze is here to help with that hard task.  

LeadFuze Account Based Search

Find Specific People Using LeadFuze’s Account Based Search

LeadFuze connects with popular CRMs and ATSs, which eliminates the need for you to manually enter all of the data. It will be a completely hands-free experience.

Conclusion:

If your goal is conversations with quality leads, then your offer (aka your sales pitch) is what you need to focus on. Everything should be tested, but it’s the offer that’s most important. It needs to resonate with your target audience.

Make it a good one!

Want to help contribute to future articles? Have data-backed and tactical advice to share? I’d love to hear from you!

We have over 60,000 monthly readers that would love to see it! Contact us and let's discuss your ideas!

Josh Slone

About Author: Josh Slone

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Top 21 Sales Pitch Ideas & Tips From Expert Sellers

Related articles, lead vs prospect vs opportunity: what's the difference, 52 lead generation statistics to consider in 2024, top 14 email nurture campaign best practices.

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A sales pitch is a 2- to 3-minute explanation of your product or service that you can use to convince a prospect to buy. As you write your own sales pitch, it can be helpful to read tried-and-true ideas and best practices regarding setting up, delivering, and closing a pitch. To provide the best sales pitch ideas, we asked experienced salespeople how they pitch to increase their prospects' interest in their offering and encourage them to accept next steps. 

  • Setting Up Your Sales Pitch : Read more below .
  • Delivering Your Sales Pitch : Read more below .
  • Closing Your Sales Pitch : Read more below .

To learn more about the process of pitching, check out our guide on how to create and deliver a sales pitch , where we provide key steps to follow plus tips and examples.

Ideas for Setting Up Your Sales Pitch

Read our expert insights on how to prepare your sales pitch on your own and then set up the pitch at the beginning of a conversation so you can effectively talk about your product and the benefits it will bring each unique prospect.

Martin Lassen

Martin Lassen

Founder & CEO, GrammarHow

Learn About Your Market & Product

"Have a solid understanding of the market and your goods before approaching a client. Be prepared to answer all of their tough inquiries. Prepare to describe how much time and effort you put into the product or service you're selling, for example. Buyers will require a clear, concise pitch that they can simply comprehend and repeat to their peers."

— Martin Lassen, GrammarHow

Teo Vanyo

CEO, Stealth Agents

Prepare for Objections

“Any salesperson seeking to meet their sales forecasting targets must be prepared to deal with concerns from customers . . . you should establish a list of all likely objections and prepare responses ahead of time. Find someone to play the role of the client so that you can practice with them."

—  Teo Vanyo, Stealth Agents

sales pitch ideas

Director, Considered Content

Give Your Sales Pitch an Objective

"It's amazing how few sales people genuinely understand the goal of their sales pitch, especially considering how simple it is to create one. You can be looking to provide an overview of your organization, product, and value to buyers. You might be attempting to understand everything you can about the buyer, including what they require and why. However, the most crucial goal is to use your sales pitch to move the buyer to the next stage of the sales process. Your pitch should be focused on conveying information such as the value you provide and what the customer needs to do next to agree to take further actions with you."

— Jason Ball, Considered Content

Stefanie Gass

Stefanie Gass

Founder, Stefanie Gass LLC

Write the Four Main Pitch Components

"There are four components to a highly-converting sales pitch. One is empathy and understanding your buyer's pain points. Start with highlighting their pain points and letting them know you understand where they've been. Two is telling them exactly what they get out of your offer. Make it clear, tactical, and tangible. Three is using their verbiage and keywords. Lastly, leave your offer open-ended. Hard, pushy sales convert lower than an urgent invitation." 

— Stefanie Gass, Stefanie Gass LLC

Jeroen van Gils

Jeroen van Gils

Managing Director, LiFi.co

Listen to Your Prospect

“Before the pitch, ask them questions. Find out what the client's flaws and needs are before you start drafting a pitch. No client will resent you for doing your homework before the pitch, and it will greatly enhance its worth.”

— Jeroen van Gils, LiFi.co

sales pitch ideas

Chris Mitchell

Founder, Intelus Agency

Ask for Specific Pain Points

"The absolute BEST way to craft your sales pitch is to ask the prospect what is the #1 most painful problem they are looking to solve, or the primary result or outcome they are looking to achieve, then work backward from there.  Ask the prospect questions to get them to draw their own conclusions about where they are (point A), and where they want to be (point B). Quantify the gap as much as possible, then plan to directly ask the question: ' If I can get you from point A (problem) to point B (solution) without sacrificing XYZ, would it be worth PRICE?' " 

— Chris Mitchell, Intelus Agency

Ideas for Delivering Your Sales Pitch

Learn the tips and tricks of giving an effective sales pitch using the information you've uncovered from your research, past correspondence with the prospect, and the current conversation so far.

Nathan Hughes

Nathan Hughes

Digital Marketing & SEO Manager, Diggity Marketing

Keep Your Pitch Short

"The right sales pitch is usually short. Therefore, you will not be able to describe all the characteristics of your product or mention a lot of facts. Instead, pick no more than three theses and describe them in your pitch. People cannot perceive many details, but they will certainly remember three main ideas."

— Nathan Hughes, Diggity Marketing

Deepa Jatania

Jitesh Keswani

CEO, e intelligence

Exude Confidence in Your Product

"Be confident and knowledgeable about the product or service you're promoting. People love to be flattered, and if you can convey this charming confidence throughout your discussion, you can entice customers to buy from you. Make sure not to sound robotic or overly confident — approach it as a friendly conversation, and focus on highlighting your product's benefits rather than your own. Your prospects will likely be intrigued if you show them how your product or service will alleviate their pain points and how they can benefit from your solution."

— Jitesh Keswani ,  e intelligence

Lee Grant

CEO, Wrangu

Speak to Prospects Like a Peer

“Act as if you're one of your prospect's colleagues. Look your potential client in the eyes. I don't care if you're the lowest-level salesperson in your firm and you're speaking with a Fortune 500 CEO. Talk to the prospect as though they were a peer. You don't have to speak in a super-casual tone, but you should speak to the prospect as if you're a regular person who puts their pants on one leg at a time.”

— Lee Grant, Wrangu

Tatiana Dumitru

Tatiana Dumitru

Founder, PreTree Creative

Don’t Pitch a Product, Offer a Solution

“Identify the problem you're solving and start your pitch with a solution. Right now, you’re not trying to sell anything. Your pitch should be less about you and your product, and more about how you can bring value to their brand or how you can simplify their life.”

— Tatiana Dumitru, PreTree Creative

Jeremy Luebke

Jeremy Luebke

Founder, WeLoveLand

Promote Your Company Values

"Promoting company values is one of the most important things to keep in mind when giving a sales pitch to a qualified lead. You want potential customers to see that your company cares about more than just making a profit — that you're committed to providing quality products or services that will improve their lives. To do this, focus on highlighting the unique features of your product or service, and how it can benefit the customer. For example, if you're pitching a new type of weight-loss supplement, tell the customer about its unique formulation and how it can help them achieve their goals." 

— Jeremy Luebke, WeLoveLand

Krittin Kalra

Krittin Kalra

Founder, Writecream

Use Supporting Materials With Your Pitch

"Using supporting materials to highlight a relevant feature or to answer your prospect's question is a great way to show that you're invested in the conversation. It can really demonstrate that you're listening to the prospect's concerns and pain points, and it also shows that you're interested in what they have to say." 

— Krittin Kalra, Writecream

Kami Turky

Founder, Solar Energy Hackers

Avoid Repetition & Unnecessary Info

“Don't overcomplicate things and overwhelm your prospect with technical details . . . Don't tell them what they already know; be straightforward and talk about the actual benefits without wasting their time or boring them to death.”

— Kami Turky, Solar Energy Hackers

Amanda Simmonds

Amanda Simmonds

Sales Manager, Pipedrive

Allow the Client to Ask Clarifying Questions

"One thing I always do to get buy-in from a prospect is to continually ask during my pitch 'Does that make sense?' It accomplishes a couple of things for me. It shows that the prospect is listening, it builds rapport and mutual respect, and allows them to ask questions if they didn't understand something. It also sets up the situation where they are already agreeing with me and gains their unconscious buy-in, for a more likely closed won opportunity."

— Amanda Simmonds, Pipedrive

Harrison Tanner Baron

Harrison Tanner Baron

CEO & Founder, Growth Generators

Respond to Questions With Questions

"Whatever your product is, it's always important that when selling it to people, you think of questions to their questions. Everyone is different and there is no guarantee on how any conversation will go. But there is one thing any potential customer will go into thinking after you pitch your product, which is, how does your product benefit them. And, because you may not always know the person well, you may not always be able to answer that. But, if you sell your product by asking them further questions, you'll get to know more about their wants and needs. Then you can find out exactly how your product will benefit them, which will probably lead you to be able to convince the person to buy your product." 

— Harrison Tanner Baron, Growth Generators

Edward Mellett

Edward Mellett

Founder, WikiJob.uk

Recognize Questions as a Sign of Interest

“Recognize when potential clients are ready to make a purchase. A buyer could show they're ready by inquiring about the product or the purchasing process: 'How long will delivery take?,' 'Can you tell me what colors it comes in?,' or 'Is there an upgrade?' Complaints about prior vendors and curious responses like ‘really?’ or ‘good idea’ are also indicators.”

— Edward Mellett, WikiJob.uk

Ideas for Closing Your Sales Pitch

Read experts' advice on how best to close your sales pitch and ask your prospect to take next steps with you, such as drafting up a proposal or closing the sale right then and there.

Ronald Williams

Ronald Williams

Founder, BestPeopleFinder

Confirm That Your Prospect Understands Your Pitch

" When making a sales pitch, you need to have your potential customer as the focal point of the presentation — as the great beneficiary of all the value that your solution or product can generate. It needs to be clear how your solution will solve his pain. There is only one thing that will show your empathy to solve your prospect’s pain: confirming that your prospect understands your pitch." 

— Ronald Williams, BestPeopleFinder

Nirav Sheth

Nirav Sheth

Founder & CEO, Anatta

Keep Momentum to Propel the Deal Forward

"Too many great pitches fail from lack of momentum. When you’ve made your pitch and you’ve identified the problem you can solve for your qualified lead, there’s one thing left to do. It’s a step many rookies neglect to take. Now’s the time to list action items that need to be taken before next steps. Is another meeting required with finance or other stakeholders?  Who are the other stakeholders and when can you meet with them? What is the path to your lead signing a contract? You’ve gotten your prospect interested and ready to move forward. Take advantage of the moment and keep the process moving because that’s how you convert leads into sales." 

— Nirav Sheth, Anatta

Chris Taylor

Chris Taylor

Marketing Director, ProfitGuru

Ask for the Sale

“It's appropriate to ask for the sale after you're sure of the answer you're delivering to the buyer and their firm. Make the buyer feel at ease, but don't be embarrassed to express any urgency you have to complete the transaction.”

—  Chris Taylor, ProfitGuru

Richard Latimer

Richard Latimer

CEO, Veritas Buyers

Add an Urgency Close to Your Pitch

“Make an offer to your prospect that they can only get if they commit within a certain time frame (including today). ‘This is the last product we have left. Anyone who commits today gets a 15% discount.’ The prospect now feels as if they are missing out on something, so it makes sense to do it now if they’re likely to say yes later.”

— Richard Latimer, Veritas Buyers

Nick Jordan

Nick Jordan

Founder & CEO, Workello

Make Your Offer Feel Exclusive

" Use FOMO (fear of missing out) as an example in your sales pitch. Consider a sales representative from an advertising agency making a pitch to a potential client. During the pitch, the salesperson should state that they can only take on a 'few additional clients' at this time. This communicates to the potential client that they must make a decision right now or risk losing out on the possibility to collaborate with the agency." 

— Nick Jordan, Workello

Bottom Line: Sales Pitch Ideas

Each of these ideas can help you refine your pitch — incorporate as many as possible to improve your lead nurturing skills and deal closing rate. The expert advice here has been refined over years of trial and error, so use the professionals’ experiences to your advantage. Choose some ideas to implement, improve and practice your pitch, and you'll see positive results in no time.

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Small Business Trends

The 20 best sales pitch ideas for your small business.

sales pitch ideas

The best seem smooth and effortless, but great sales pitches are carefully crafted and delivered. Here’s a guide to some powerful ideas that may benefit your sales team.

The Importance of Great Sales Pitch Ideas

Crafting a great sales pitch is crucial in the competitive landscape of business. It serves as the bridge between a product or service and its potential customers, often determining the success or failure of a sale. A well-crafted pitch does more than just inform; it engages the audience, builds trust, and creates a compelling narrative that highlights the value and uniqueness of what’s being offered. The ability to effectively communicate this value in a concise and persuasive manner can significantly impact the growth and profitability of a business.

Key points on the importance of crafting a great sales pitch include:

  • Captures Attention : A great pitch grabs the attention of the audience immediately, making them want to learn more.
  • Builds Connection : It creates a rapport with the audience, making the pitch more relatable and the product or service more appealing.
  • Highlights Benefits : Clearly articulates the benefits and unique selling points of the product or service, differentiating it from competitors.
  • Addresses Needs : Tailors the message to address the specific needs or pain points of the target audience, making it more relevant and persuasive.
  • Encourages Action : Includes a strong call to action, guiding potential customers on what to do next, be it making a purchase, scheduling a meeting, or requesting more information.
  • Builds Trust : A well-crafted pitch demonstrates expertise and credibility, fostering trust between the seller and the potential buyer.
  • Improves Sales Efficiency : A compelling pitch can shorten the sales cycle and improve conversion rates, leading to more effective and efficient sales efforts.
  • Adaptable : Allows for flexibility to tailor the message for different audiences and situations, maximizing its impact.

sales pitch ideas

Methodology for Assessing Sales Pitch Ideas

Generating effective sales pitch ideas is key for entrepreneurs and small business owners. We evaluated the top ideas using an objective scale. Each factor below is rated on a scale of one to ten, with ten reserved for the most important. Here’s how we approach the evaluation of sales pitch ideas:

1. Clarity and Conciseness

  • Importance Scale: 9/10
  • Why It Matters: A good sales pitch is clear and to the point. We look for ideas that communicate value propositions succinctly.

2. Uniqueness and Creativity

Small Business Deals

  • Importance Scale: 8/10
  • Why It Matters: Pitches that stand out in a crowded market capture more attention. We prioritize original and creative approaches.

3. Audience Relevance

  • Importance Scale: 10/10
  • Why It Matters: The pitch must resonate with the target audience. We assess how well the idea addresses the specific needs and interests of the intended customers.

4. Call-to-Action (CTA) Effectiveness

  • Why It Matters: A compelling CTA is crucial for conversion. We evaluate the persuasiveness and clarity of the CTA in each pitch idea.

5. Emotional Connection

  • Importance Scale: 7/10
  • Why It Matters: Creating an emotional bond with the audience can significantly boost the impact of a pitch. We look for ideas that evoke emotions effectively.

6. Evidence and Credibility

  • Why It Matters: Pitches backed by data, testimonials, or demonstrations are more convincing. We consider the presence of supporting evidence in the pitch.

7. Adaptability and Flexibility

  • Importance Scale: 6/10
  • Why It Matters: The pitch should be adaptable for different contexts and audiences. We assess how easily the idea can be customized.

8. Problem-Solution Fit

  • Why It Matters: The pitch should clearly articulate how the product or service solves a specific problem faced by the audience.

9. Brand Alignment

  • Why It Matters: The pitch should align with the brand’s values and messaging to maintain consistency and trust.

10. Memorability

  • Why It Matters: Memorable pitches leave a lasting impression, increasing the likelihood of future engagement.

This framework allows us to thoroughly evaluate sales pitch ideas, ensuring that they are effective and aligned with the goals of small business owners and entrepreneurs.

sales pitch ideas

Sales Pitch Ideas

From carefully choosing your words to staying on point, here are 20 sales pitch ideas that should keep your team morale high.

Choose Words Carefully

You need to get the message out on the goods and services you’ve got for sale. Choosing the right words gives a pitch the power to close. Don’t underestimate simple words like “new”  , “sale”and “off” to make a big difference to any pitch.

Know Your Client

Salesforce reports 82% of sales people don’t understand their prospects. If you don’t research their preferences, you’re more than likely telling them why you like the product. If that’s the case, your pitch could fall on deaf ears.

Talk to the Right People

Even if your pitch is perfect, it wont close if you’re wasting it on the wrong people. Finding out who the decision makers are is a big part of your due diligence. Sometimes all you need to do is ask your contact in the small business you’re trying to sell to.

sales pitch ideas

Craft a Call to Action

A good pitch needs to direct your prospect to the end goal. The very best way to do that is with a call to action . Even if they’re not ready to buy, setting up another meeting with one of these moves things along.

Cookie cutter doesn’t cut it when it comes to an effective sales pitch. American Express Open Forum suggests you stay professional but try to stir up some curiosity at the same time.  You might start with something like: “I’ve got something to show you, if you think you’re ready.”

Be Personable

Stodgy isn’t the way to act if you want sales. Being informal means being personal. You can even share a little something from you life to warm things up.

sales pitch ideas

Have a Central Idea

Being all over the map wont help close that deal. You need to have a central point you keep coming back to. This glue that holds a lot of sales pitches together is often the benefit to the customer.

Stick to 3 Big Points

Most people cant remember more than three things at once. That means your whole sales pitch needs to revolve around three ideas to be effective.

Avoid Metaphors

These are thought provoking in great works of literature. However, they can confuse prospects in a sale’s pitch. Telling someone your product ” is the Holy Grail of merchandise”  will only cloud the waters.

sales pitch ideas

Don’t Try to be Smarter than Everyone Else

Building a good team around you draws on the people that have other areas of expertise. Putting together a team of experts helps your sales pitches have depth and scope.

Define the Target Audience

The Hubspot blog takes this old adage a step further. You need find your target audience and imagine how they will use the product to fully engage with them. Don’t just find them. Try and get inside their skin. Checking out their social media posts helps.

Rehearse Often

Practice makes perfect. Try to find that medium ground where you can hit all the big points in your presentation without sounding like you’re reading from a script. Work in front of a mirror or friends.

sales pitch ideas

Invite Conversation

A good sales pitch is a two way street. Letting prospects ask questions helps to understand their needs better and starts conversations.

Don’t Ignore Social Media

SuperOffice makes a great point about successful modern sales pitches. They report 90% of successful sales people use social media to craft great pitches that work. Sharing  relevant content  and responding to comments qualifies.

Remember this is a sales pitch . It needs to have a good rhythm and pace. Using icons with statistics keeps things moving along.  We process visuals much faster than text.

Use Catchy Email Opening Lines

Email is effective but competitive at the same time. A good sales pitch in cyberspace shouldn’t just be an introduction. Engage right away with a statistic or timely reference to news of the day. Something like: “Have you seen the latest on…?”

sales pitch ideas

Focus on Being Helpful

Using hard sell techniques is old school . The traditional pitch is all about closing the sale. The new method is about asking the right questions, listening and solving a real problem with your goods or service. Upwork has a good graphic on the subject.

Try Rhyming

Ever wonder why the best tag lines stick in you head? It’s because they rhyme. Try adopting this proven method into your sales pitch.

Start with a Question

People generally answer questions. If you start your sales pitch with one, you’ve started a back and forth that can wind up in a sale. Try something like, “Have you ever wondered about …?”

Learn to Tweak the Pitch

Not everyone will buy what you’ve got to sell. However, you can learn from even the folks that say no if you engage them. Finding out what works and what needs to be changed is a process.

Related reading: 12 Sales Pitch Examples That Close Deals

20 Marijuana Business Opportunities

You can do two things – You can try to find the people that matter to you or you can transform them into people that care.

Content which inspired me the most and something which I didn’t knew is: “Stick to 3 Big Points

These are thought provoking in great works of literature. However, they can confuse prospects in a sale’s pitch. Telling someone your product ‘ is the Holy Grail of merchandise’ will only cloud the waters.”

Surely this was more than just information. awesome read. Will surely check back your articles in future.

Thanks Jane. Much appreciated.

I think knowing exactly what your customer needs, being personal, and demonstrating that you care about solving the problem with your product or service, can create an awesome sales pitch. I will bookmark this article, since you have excellent sales tips. Thanks!

Thanks David. The personal approach is more and more important.

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COMMENTS

  1. Sales Pitch (Ultimate Guide) for Sales Reps in 2024 - Close">How to Create a Sales Pitch (Ultimate Guide) for Sales Reps in...

    Steli Efti December 1, 2022 There's something magical about a great sales pitch: It makes prospects want to take the next step with you. It helps them see the opportunity, and feel excited about it. It encourages them to overcome indecisiveness and doubts, and leads to new beginnings. That is the power of a well-structured sales pitch.

  2. sales pitch ideas & techniques to get you out of a rut - Close">7 sales pitch ideas & techniques to get you out of a rut - Close

    1. Create sales pitches for each customer profile One sales pitch is great: A few sales pitches are better. If you sell one product to one single type of customer, then you probably only need one sales pitch.

  3. 6 sales pitch examples (and tips to make them better) | RingCentral">6 sales pitch examples (and tips to make them better) |...

    6 examples of sales pitches types. There are countless ways you can pitch to a prospect. But you want to use the right kind of pitch, at the right time, and for the right customer. Below are six different ways to pitch, including an example for each, why it works, and for some, when not to use them. 1.

  4. Sales Pitch Tips To Close More deals (+3 Examples)">21 Ultimate Sales Pitch Tips To Close More deals (+3 Examples)

    Here is why: A good sales pitch helps to create a connection between the customer and the product or service offered. By clearly communicating the benefits of the product or service and speaking directly to the customer’s needs, the sales pitch helps to create a greater understanding of the value of what you are offering.

  5. Sales Pitch: Examples, Definition & Ideas to Craft a Winning Pitch">Sales Pitch: Examples, Definition & Ideas to Craft a Winning ...

    Sales Pitch Definition: A sales pitch is an opportunity to show your customers what your product can do for them. It is explaining the value of your product or service to the customers. Sales pitch aids in advancing the sales process; it is the best opportunity for convincing the audience to use your product.

  6. Sales Pitch: 8 Hook Examples, Triggers, and More!">The Best Sales Pitch: 8 Hook Examples, Triggers, and More!

    We’ve got some tips on making the perfect sales pitch, including hooks, triggers, and more! You want people to buy your product or service so use these tips on creating the perfect sales pitch! These will help you develop compelling content that will lead potential customers down a path of desire until they finally reach action.

  7. Sales Pitch Ideas & Tips From Expert Sellers - Selling Signals">Top 21 Sales Pitch Ideas & Tips From Expert Sellers - Selling...

    A sales pitch is a 2- to 3-minute explanation of your product or service that you can use to convince a prospect to buy. As you write your own sales pitch, it can be helpful to read tried-and-true ideas and best practices regarding setting up, delivering, and closing a pitch.

  8. the Perfect Sales Pitch: Step-by-Step Guide">How to Make the Perfect Sales Pitch: Step-by-Step Guide

    How to Make the Perfect Sales Pitch: Step-by-Step Guide - 2024 - MasterClass Business How to Make the Perfect Sales Pitch: Step-by-Step Guide Written by MasterClass Last updated: Dec 8, 2021 • 6 min read It takes considerable practice to master the art of delivering the perfect sales pitch, but it can make a difference.

  9. 20 Best Sales Pitch Ideas for Your Small Business">The 20 Best Sales Pitch Ideas for Your Small Business

    Here’s how we approach the evaluation of sales pitch ideas: 1. Clarity and Conciseness. Importance Scale: 9/10. Why It Matters: A good sales pitch is clear and to the point. We look for ideas that communicate value propositions succinctly. 2. Uniqueness and Creativity.

  10. Sales Pitch: Create a Winning Pitch (Takes 10 Minutes!) - SuperOffice">Sales Pitch: Create a Winning Pitch (Takes 10 Minutes!) -...

    To help with your sales pitch structure, we've put together nine simple steps for you to use in order to create your best sales pitch that’s guaranteed to sell. If you can’t pitch correctly or aren’t willing to pitch consistently, your business will struggle to maintain a healthy revenue flow.