uses and gratifications theory case study

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USES AND GRATIFICATIONS OF WHATSAPP: A CASE STUDY OF COMMUNICATION STUDIES STUDENTS IN THE UNIVERSITY OF CAPE COAST

2015, SES AND GRATIFICATIONS OF WHATSAPP: A CASE STUDY OF COMMUNICATION STUDIES STUDENTS IN THE UNIVERSITY OF CAPE COAST

This study examined the uses and gratifications of WhatsApp as a social networking platform among Communication Studies students in the University of Cape Coast. The population of the study was 399 with a sample of 150 respondents derived from the convenience sampling procedure. The measuring instrument was questionnaire which contained 9 items – closeended and open-ended questions. The data for the study were analysed through the use of tables and were expressed in simple percentages. The study found out that Communication Studies students in the University of Cape Coast are active users of WhatsApp and they use WhatsApp for various purposes and gratifications. It also established that the students are not always fulfilled in their expectations of WhatsApp usage, although they made use of it daily. The study recommended that Mobile Network Providers should provide better network services to their customers to reduce frustrations that limit students‘ usage of WhatsApp.

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Gamji, M.B, & Jinaidu, H. S.

Musa B A R A ' U Gamji Ph.D , Habiba Junaid

This research is about the role of WhatsApp in enhancing students' academic performers with the aim of establishing the acceptability and usage of WhatsApp as an important tool of learning using 300 and 400 level students of mass communication, ABU Zaria as an area of study. Specifically, the study explores the level of their WhatsApp use, correlation between WhatsApp use and academic performance as well as knowing if they share material via the application. The researcher made use of Connectivism and Uses and gratification theories as a justification for the research work. To address the issue of the research, survey method was employed by administering 200 copies of questionnaire to the participants who were selected via simple random sampling technique. Findings from the research reveal that students of Mass communication undergraduates use WhatsApp on a medium level. It also shows that they utilize the application to share material among themselves and finally it reveals that there is correlation between academic performance and the use of WhatsApp. However, the correlation was neither positive nor negative. The researchers recommend that students should try as much as possible to utilize the application to assist their academic and not to be an agent of distraction.

International Journal of Advanced Trends in Computer Science and Engineering

WARSE The World Academy of Research in Science and Engineering , Rahu Zeeshan

Today's world technology plays a crucial role and rapid development of internet help the growing of messages processing using digital devices. These movements leading us towards the connecting and maintaining the relationships. This paper aims to investigate WhatsApp usage among students. The theoretical framework for current study is the "Uses and Gratifications theory", is called "Needs and Gratifications Theory". The current study covers qualitative feature of the research. This segment pact with examination of the usage of WhatsApp in everyday survives for students. The detailed meetings of 8 energetic WhatsApp users, three boys and five girls of the university were directed. As the students are the male student their explanation is to some extent is same they revealed that, they use WhatsApp application for the calls purpose and for sending notes and online study purpose. They use Facebook messenger for the purpose of joining different sort of study circle pages and for informal purpose.

Akintola Mubarak

Social media has become a tool for socialization among undergraduates. There are various social media platforms that are used by undergraduates. One of the widely used social media platform is Whatsapp, a mobile messaging platform which makes communication easier and faster thereby enhancing effective flow of information and idea sharing. This study examined Whatsapp as a favorite social media platform for educational purpose among undergraduates in Kwara State. The research type employed was a descriptive survey. The population were all undergraduates in universities in Kwara State while all 300 level undergraduates were the target population. 387 undergraduates were proportionately sampled and responded to a researcher-designed questionnaire with a content validity and 0.87 reliability index. Percentage, mean and standard deviation were used to answer the research questions while bar-chart was used to present the results. Findings revealed that Whatsapp is the favorite social media platform among undergraduates in Kwara State. The study recommended among others that undergraduates should see Whatsapp as an avenue to connect with fellow students to facilitate learning beyond classroom walls.

International Journal of Current Humanities & Social Science Researches (IJCHSSR) ISSN: 2456-7205, Peer Reviewed Journal

Radha Bathran

Any website that facilitates social interaction is considered social media. The use of social media is quickly expanding over the world. Adults and teens are using social media sites including Facebook, WhatsApp, Instagram, and Twitter. In many respects, social media has altered the world. WhatsApp is a messaging programme that is handier than email, phone calls, and text messages. It allows you to exchange text messages, photos, videos, and make phone calls, among other things. It is secure and simple to use. It is only necessary to have internet connectivity to connect to a Wi-Fi network. This study should be considered a user study. This study will also look at how Tirunelveli college students use WhatsApp groups.

Dr. Shahid Minhas

This paper has analyzed what Pakistani students do when they use the messaging tool i.e. Whatsapp. To carry out this study a questionnaire was used as research instrument to gather data from the population of students of university of Peshawar. A total of 100 questionnaires were distributed among the students. The response rate was 84% which is considered very effective. The result shows that Whatsapp is a vital tool of communication used mainly for one to one or group communication. The various other functions performed by the respondent were sharingacademic information, chat, picture and video sharing, texting to family members living abroad and current affairs.

The purpose of this study is to identify the effect of whatsapp messenger usage among students in Mangalore University. To achieve this, 200 questionnaires were distributed to students of various departments. Out of which, 188 filled questionnaires were received back. The survey method was employed. The findings of the study show that majority of users familiar with Whatsapp messenger and use Whatsapp for academic purposes on this basis, perception could be created between all the individuals irrespective of their age, academic background, sexual category, profession etc. If this may possibly be done, not only the higher education institution students but all the individuals could follow the advantage of using Whatsapp Messenger.

Dr. Anand Kenchakkanavar

The main purpose of this study is to examine the use of WhatsApp by the social science research scholars of the Karnatak University, Dharwad, Karnataka State. A structured questionnaire was designed and distributed to 145 regular research scholars, out of which 139 duly filled in questionnaires were received back with a response rate of 95.86 %. The results of the survey reveal that majority, i.e. 91.36 % respondents are aware of Facebook, followed by Google+ and Youtube; the research scholars are not only using WhatsApp for general use but also for academic / research purpose; though the access is denied for Social Networking Sites (SNSs) in the Karnatak University. But still the respondents are using these SNSs for their academic purpose.

International Journal of Commerce and Management Studies

IJCAMS Publication

The purpose of this study is to identify the student's perception towards whatsapp. To achieve these 150 questionnaires were distributed to students of various departments. Out of which, 100 filled questionnaire were received back. The survey method was employed. The findings of study show that majority of users waste their time in whatsapp rather than taking its advantages for academic purpose.

Doris N Morah

[ T y p e t h e c o m p a n y a d d r e s s ] [ T y p e t h e c o m p a n y a d d r e s s ] RexCOMMPAN©2015 Abstract The advent of social media which is commonly accessed through mobile devices has brought about unprecedented opportunities in the society. These opportunities have also been attended by fundamental concern around safety of young users. The concern appears genuine enough particularly in Nigeria, a country with a preponderant youth population. The reason is because the engagement of young Nigerians with diverse perspectives and from diverse social and cultural backgrounds on social media has expanded the dialogic space with its attendant tension, behavioural changes and, more importantly, civic vitality which is a critical component of modern democracy. But the usage pattern of Whatsapp by the Nigerian youth and their presence on social media must be put on the scholarship radar in order to determine how much influence it exerts on their educational development. Hinged on Technological Acceptance Model and the Uses and Gratification theory, this study is an investigation of how young people in two universities in Anambra state – one of Nigeria's 36 political subdivisions use Whatapp social network on campus. A total of 300 students from Nnamdi Azikiwe University, Awka and Madonna University, Okija were surveyed and results indicated that many students do not recognize the potentials of Whatsapp in educational development; a finding which highlights the necessity for the inclusion of Social/ New Media literacy in the University curriculum to educate Nigerian students on the educational benefits of the social media.

IJAERS Journal

— With the advent of whatsapp, information has been spread worldwide easily. Higher learning institutions such as IIUM have been using whatsapp as a mean of communication between the students and their instructors. The use of whatsapp at IIUM has been inevitable. Despite the positive impact of whatsapp as social media to the users, it has also negative impacts on student learning such as: time consuming for student's study time, exacerbating student's grammar and spelling, distracting student's concentration during lecture etc. this study explored the impact of using of whatsapp among postgraduate students' learning at the Kulliyyah of Education (KOED), at International Islamic University Malaysia (IIUM). Interview which consisted of fourteen (14) questions were employed with two informants. The study found that using whatsapp as learning tool is beneficial to both students and instructors though it was suggested that electronic etiquette should be applied when using whatsapp in learning.